Podcast appearances and mentions of kevin maney

Today, we're talking with Jake Hookom, EVP of Product at Perforce. In this episode, we'll explore: How Jake's focus on "category carving" at Four51 helped them soar above the sea of headless commerce tools and into a successful exit Why most PMs are wrong to measure success on features shipped - it's about solving user problems throughout the entire customer journey And, how Sitecore's enormous practitioner community provided market awareness and a means to drive product adoption beyond anything they could do alone disrupts the world Links LinkedIn: https://www.linkedin.com/in/jacobhookom/ Perforce: https://www.perforce.com/ Resources Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney: https://www.harperacademic.com/book/9780062407610/play-bigger/ Chapters 00:00 Intro 01:17 Joining 451 During COVID 02:24 First 90 Days Strategy 04:21 Defining a New Category 08:07 Focusing on B2B Market 10:16 Product as a Spectrum 15:59 Importance of Compliance 19:37 Success and Acquisition 20:17 Joining the Java Champions Community 21:22 The Acquisition by Sitecore 22:29 Focusing on B2B Product Sales 24:16 Building a Practitioner Community at Sitecore 25:40 Leveraging Community Feedback 30:00 The Role of Product in Solving Problems 33:52 Engaging and Growing the Community 39:27 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Jake Hookom.

Learn to say “winner” in Chinese! Today's guest is the bestselling author of the book “Play Bigger,” Kevin Maney. Find out about his fascinating research and how playing bigger can help your business in a world where the “winner takes all.” ✨ BIG NEWS ✨ Our brand new Talk Chineasy App, is now live on the App Store! Free to download and perfect for building your speaking confidence from Day 1. Visit our website for more info about the app.

How do you say “second” in Chinese? How much is a 2-second advantage worth?! Find out in this engaging episode with ShaoLan and best-selling author Kevin Maney. Read extended show notes for this episode here: https://www.chineasy.com/talk/lessons/6476/

The author of the bestselling book Play Bigger, Kevin Maney joins ShaoLan to learn a hugely important word in Chinese, “big”! Find out why Kevin believes it is so key to “play big” in the modern world.

Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF. Journalist and author Kevin Maney discusses his book Red Bottom Line about the tumultuous 1990s in the Soviet Union. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.See omnystudio.com/listener for privacy information.

On this episode of Christopher Lochhead: Follow Your Different, we are joined again by a dear friend, Kevin Maney, as he shares stories about the missed opportunities for innovation after Soviet Union's fall. Kevin Maney has a new book out called Red Bottom Line, wherehe tells his firsthand experience as a young USA Today reporter in Russia during the time. From the optimism of Gorbachev's era to the disillusionment under Putin, Christohper and Kevin also explore Russia's technological transformation, societal issues and geopolitical impact. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Kevin Maney on the Journalism in Russia during the late 80s and early 90s Kevin starts off the conversation with a description of the conditions in Russia before, during, and after the fall of the Soviet Union. He describes when Mikhail Gorbachev started loosening restrictions and allowing more foreign correspondents into Russia, which allowed journalists like Kevin to make it to Russian soil as early as 88-88. Though some restrictions were lifted, Kevin recalls that they still had to jump through so many hoops just to get there, as there aren't exactly direct routes or flights going from America to Russia at the time. At this point in time, a lot of Americans and other Westerners were flocking to Russia, as demand for common consumer products skyrocket. Things like toothpaste and deodorant were being sold left and right, things that weren't originally available locally. Kevin observed this trend and proposed to his editor to let him cover this economic and financial phenomenon that is happening in the Soviet Union. Kevin Maney on Life in Russia during Economic Hardship As Kevin recalls the situation then, he saw a country that was on its last legs, and its people trying desperately to live as normal as they could. He observed certain stores that only allowed foreigners or people with non-local currencies to shop, as they know it had more buying power in the long run. Local residents were crowding other stores, either to purchase clothing items or to replenish their essential supplies. In department stores, shelves were nearly bare, with only toys and luxury items remaining unsold. Everyone was scooping up anything they could find. Seeing all that in contrast to people's lives in America was disheartening, to say the least. The Opening of the First McDonalds in Russia during the 90s Given all that, Kevin still saw some hope for the country as they start rebuilding themselves from within. That, and all the companies that are now flooding into Russia to help supplies their needs and ideally, boost their economy. One such company was McDonalds, who Kevin has a fond story to tell. He shares that on one of his trips back to Russia, he just happened to be on the same flight as George Kohan, the biggest McDonalds franchisee in Canada. George was on his way to Moscow to check his plans to build a branch there, which eventually became the first of many McDonalds built in Russia. Kevin got to talk with George Kohan on how things were going with building a business on foreign soil, and the procedures and machinations he had to go through to finally get approved to open his business there. To hear more from Kevin Maney and his stories from the redeveloping Russia in the 90s, download and listen to this episode. Bio Kevin Maney is cofounder of Category Design Advisors, where he works with CEOs and executive teams to develop and execute strategies to design and dominate markets. He is also a multi-time bestselling author and journalist who writes about technology and society. His most recent book, UnHealthare: A Manifesto for Health Assurance, was co-authored with venture capitalist Hemant Taneja and Jefferson Health CEO Steve Klasko. It came out in 2020, and tees up how healthcare will evolve in the ...

In this podcast episode, Hywel Carver, CEO of Skiller Whale, shares his company's category design journey after attending a workshop by Category Design Advisors, sponsored by Concept Ventures. He discusses the challenges they faced in defining their offering and how the workshop, along with the book "Play Bigger," helped them create a new category called "Live Team Coaching." The process involved the entire senior leadership team and emphasized the importance of alignment and internal collaboration. Carver also touches on the significance of humor in their brand identity, the role of storytelling in building a category, and their long-term vision of reskilling knowledge workers. The episode highlights the iterative nature of category strategy development and the value of external feedback in refining a company's approach. Hosts Mike “Damp” Damphousse and Kevin Maney.This episode is sponsored by:Category Design AdvisorsBeTheStage.liveFlag & Frontier

Why you should find your favourite competitor.Listen to Mads Fosselius - CEO & Co-founder of Dixa - in B2B SaaS CEOs!We discussed why you should find your favourite competitor, Community-led growth, the first three things Mads would do re. the sales process if he would start a new startup, why you should leverage your network when doing outreach, and much more.-Timeline:1:30 - Who is Mads Fosselius?3:25 - Dixa's elevator pitch.6:00 - The story of Dixa.9:40 - External question from from Pontus Bäckman at SEO AI: "Building a large and strong team is often a challenge, what is your best tip for finding and attracting good talent to a growing SaaS start-up?"12:10 - A topic of Mads' choice: Find your favourite competitor.17:30 - The core of a great GTM-strategy.24:40 - The first 3 things Mads would do re. the sales process if he would start a new startup.29:00 - The best way to do outreach to Mads.31:20 - His favorite book: Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney.32:20 - Mads' favourite life motto.33:50 - The top things he would tell his younger self.-Do you want to book more meetings and increase your sales?Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-ioFollow Vaam on Youtube: https://www.youtube.com/@vaam.io-Mads' company Dixa helps you create effortless service experiences for teams and customers that unlock loyalty at scale.Read more about Dixa on: https://www.dixa.com/Follow Mads Fosselius on LinkedIn: https://www.linkedin.com/in/madsfosselius/-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.

Episode #83 featuring Kevin Maney, Co-Author of "Play Bigger" and Founding Partner at Category Design Advisors. "Play Bigger" introduces businesses to the concept of category design and has garnered worldwide sales of over 250,000 copies. Category design encompasses the strategy and tactics that delineate, shape, and condition a market to establish the dominant position of a category leader, thereby maximizing market capitalization and value.Listen to James Ontra and Kevin Maney discuss how Kevin guides legendary companies through the emerging discipline of category design, and discover how his book, "Play Bigger," can serve as a guide for your business to achieve similar success.

Happy New Year, Part 2! In today's episode you will hear 23 remarkable voices of the men who appeared on the Play Your Position Podcast in 2023. Below you will find a list of these men in alphabetical order by first name along with a way to connect with them. I encourage you to follow and reach out to the ones who resonate with you and your passions and goals.   From financial literacy to resonating stories of resilience and the power of community, these speakers underscore the multidimensionality of leadership. Together, they harmonize to redefine the essence of leadership in our era. It's a truly inspirational listen. Enjoy!   = = = = = Resources from Today's Show What did you enjoy about this episode? Text me your feedback! Keep it kind, please :-) 503-567-8730 = = = = = The Men in Alphabetical Order Andy Hite https://www.linkedin.com/in/andy-hite/  Bryce Henson https://www.linkedin.com/in/realbrycehenson/  Chris Larsen https://www.linkedin.com/in/nextlevelincome/  Dr. Taylor Hartman https://www.linkedin.com/in/taylor-hartman-29b37a1/  Gordon Graham https://www.linkedin.com/in/gordon-graham-57385319a/  James Cluskey https://www.linkedin.com/in/james-cluskey-5bb8376a/  Jason Shen https://www.linkedin.com/in/jasonshen/  John Gumas https://www.linkedin.com/in/john-gumas-08046/  John Ovrom https://www.linkedin.com/in/johnovrom/  Josh Greene https://www.linkedin.com/in/greenejoshua/  Kevin Maney https://www.linkedin.com/in/kevinmaney/  Luis Scott https://www.linkedin.com/in/luis-scott-bader-law/  Mark Brodinsky https://www.linkedin.com/in/markbrodinsky/  Mark Yegge https://www.linkedin.com/in/markyegge/  Mario Lanzarotti https://www.linkedin.com/in/lanzarottimario/  Owen McGab https://www.linkedin.com/in/owenmcgabenaohwo/  Patrick Woods https://www.linkedin.com/in/patrickjwoods/  Paul Jackson https://grow.method.me/pyp/  Richard Newman https://www.linkedin.com/in/richardnewmanspeaks/  Rob Commodari https://www.linkedin.com/in/robcommodari/  Tim Yurek https://www.linkedin.com/in/timothy-yurek/  Tony Castillo https://www.linkedin.com/in/the-tony-castillo/  Zack Slingsby https://www.linkedin.com/in/zack-slingsby-702461164/    = = = = = Thank you for supporting the show! Your 5-star rating and review makes a difference -- it's easy to leave one and it helps spread the word about the podcast! = = = = = My latest book, The Far Unlit Unknown -- is available everywhere books are sold including Audible! Get your copy and learn more about it here Are we connected yet on social?  @maryloukayser (Instagram) https://www.linkedin.com/in/mlkayser/ (LinkedIn)  

After Kevin Maney co-authored the book Play Bigger in 2016, he and Mike Damphousse founded Category Design Advisors to guide CEOs in implementing category design. That was seven years ago. Now, after over 40 client engagements and joined by John Rougeux, the team decided it was time to rework its own category Point of View. In this recording of a live AMA, the CDA team shares why they decided to apply category design to themselves, the process they used to redefine their Point of View, and the lessons they learned along the way.This episode was moderated by Pablo Gonzalez.This episode is sponsored by:Category Design AdvisorsBeTheStage.live

SEASON: 3 EPISODE: 10Episode Overview:Most businesses just try to be better than their competitors, constantly fighting for every bit of marketshare. If you are looking to stand out from the competition and authentically define, develop, and ultimately dominate a new category of business, you'll need to answer the questions, “What's the problem you solve?”, “What solution must exist?”, and “Why are you that solution?” So if you are looking to dominate your market, then you are going to enjoy my conversation with bestselling author and award-winning columnist, Kevin Maney. Guest Bio: Kevin Maney is co-author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets and has been a bestselling author and award-winning columnist writing about technology for three decades which allows Kevin to bring broad and deep context to Category Design conversations. Kevin co-authored his most recent book Intended Consequences. He also authored The Two-Second Advantage (a 2011 New York Times best seller), Trade-Off: Why Some Things Catch On and Others Don't, and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM. Kevin has written for Newsweek, Fortune, The Atlantic, Fast Company, Conde Nast Portfolio, The New York Times and USA Today. Kevin has also appeared frequently on television and radio, including CNN, CBS Sunday Morning and NPR.Resource Links:Website: https://www.categorydesignadvisors.com/the-experts/Product Link: https://www.categorydesignadvisors.com/resources/Insight Gold Timestamps:02:39 One of the great accidental career moves of all time 04:04 All of those interviews and all that time with these companies06:11 Why would you not want to do everything you could 09:09 Category and category design11:44 It's kind of an inside-out look at strategy12:42 Instead of calling it a sports bar, she calls it The Sports Bra14:43 Businesses operate their businesses for their convenience16:13 They think about the problem to solve first17:53 Now that you understand that that's a problem, I have a solution for you22:12 Deep sales23:54 If you're in a space with a clear category winner….26:48 Can both strategies work at the same time? 28:33 What's the first step in the category design consultation process?34:04 What's the enemy of the innovation?35:36 So many CEOs fail at telling people why they need what they're making37:19 Eat your lunch before the competition does39:42 The book is called Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate MarketsConnect Socially:LinkedIn: https://www.linkedin.com/company/categorydesign/Facebook: https://www.facebook.com/CategoryDesignTwitter: https://twitter.com/cd_advisorsInstagram: https://www.instagram.com/categorydesign/Email: kevin@categorydesignadvisors.comSponsors: Rainmaker Digital Solutions:

SEASON: 3 EPISODE: 9Episode Overview:Today's digital economy has turned us into bullish broadcasters. We shout as if we are holding a megaphone in our hands, blasting out a multitude of messages, hoping to catch our prospects' attention. We are equally inundated with messages that yell right back. All of this noise is in the name of storytelling.Stories don't compel people to buy, conversations do. And to help us develop and implement a winning brand strategy is International best-selling author, speaker and coach, Kate DiLeo.Guest Bio: Kate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta, the top brand building platform that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy.Kate's approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert!Resource Links:Website: https://katedileo.com/Product Link: https://brandtrifecta.com/Insight Gold Timestamps:03:10 We have humans who are already so overwhelmed05:11 Your brand is the path of least resistance to revenue06:02 You talk about provocative messaging and why it works06:36 There's a huge difference between being pretentious and provocative07:43 At the very tip top of that triangle is what I call that Brand Trifecta09:16 Have your tagline and your value proposition statement above the fold of the page12:38 Storytelling does have its place15:17 People intrinsically know so quickly16:34 We want to try and activate the “I get you” moment19:02 We make decisions based on emotion first20:12 What we're talking about is dissemination of our target audiences22:32 Great brands do not speak to everybody24:23 Who said you have to go after everybody?26:16 What did you learn from his business style?27:52 95% of the time you're not dealing with what we call a full rebrand30:04 If your brand were a person, who would it be?31:52 Consumers want to get to the pointConnect Socially:LinkedIn: https://www.linkedin.com/in/Katedileo/Instagram: https://www.instagram.com/katedileo/Email: kate@katedileo.comSponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/Resources: https://becomingpreferred-podcast.com/resources/Next Episode: Category Design - The Key to Competitive Advantage with Kevin Maney!

Has data-driven marketing killed creativity?In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.You'll learn:1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing2. How to ensure ROI on your marketing investments while leaving room for experimenting3. How Joerg allocates marketing budget to differentiating initiatives4. Why Finastra built their own video streaming channel Finastra TV5. Which KPIs to measure to report proof of value for outside-the-box initiatives__________About Joerg:With more than 20 years of leadership experience, Joerg transformed global marketing organizations across the B2B software industry. He has led teams to become integrated, high performing and digital first. Joerg believes in focus, simplicity, and the courage to be different. He enjoys a good espresso and rides his mountain bike with passion. His superpower is endless positivity.Find Joerg on LinkedIn: https://www.linkedin.com/in/joergklueckmann/ Joerg's favorite business book:Play Bigger by Al Ramadam and Kevin Maney | https://shorturl.at/afjTW Impromptu by Reid Hoffman | https://shorturl.at/afor7 Joerg's favorite podcasts: Capital Allocators with Ted Seides | https://www.capitalallocators.com/ __________About Finastra:Formed in 2017 by the integration of Misys and D+H under Vista Equity Partners, Finastra enables the financial services world to deliver the future of banking. Applications that power financial institutions, marketplaces that accelerate industry & an open innovation platform for banks, fintechs & non-banks to connect and collaborate. Finastra delivers this vitally important technology to financial institutions of all sizes across the globe, including 90 of the world's top 100 banks.Website: https://www.finastra.com/ Industry: Financial ServicesCompany size: 5,001-10,000 employeesHeadquarters: Paddington, LondonFounded: 2017__________About the host Sammy:Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.Get in touch with Sammy here on LinkedIn.__________Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

In the episode our host Preethy Padmanabhan had an insightful discussion on the book Play Bigger with Maryanne Morrow, Chairman, Founder and CEO of 9th Gear. Maryanne shared how she is creating a new category within the Fintech space.  "Play Bigger" is a business book by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney that explores the concept of category design as a strategic approach for companies to achieve long-term success. The book argues that companies should aim to create and dominate their own product category rather than competing within existing ones. It emphasizes the importance of defining a unique and compelling category narrative that sets a company apart in the market. The authors provide numerous case studies and real-world examples of companies that successfully implemented category design, such as Uber and Salesforce, to illustrate their principles. Ultimately, "Play Bigger" offers a strategic framework for businesses to become category kings and disrupt their industries.

Learn to say “winner” in Chinese! Today's guest is the bestselling author of the book “Play Bigger,” Kevin Maney. Find out about his fascinating research and how playing bigger can help your business in a world where the “winner takes all.”

Brought to you by Mixpanel—Event analytics that everyone can trust, use, and afford | Vanta—Automate compliance. Simplify security | Round—The private network built by tech leaders for tech leaders—Christopher Lochhead is a 14-time #1 bestselling author, top podcaster, and former 3x public tech company CMO and has been an advisor to over 50 VC-backed tech startups. He is best known as a “godfather” of category design, and Adobe named his book Play Bigger one of “the five greatest marketing books of all time.” In this episode, we discuss:• What exactly category design is• The “Frame It, Name It, Claim It” framework• How to go about designing your category• Why “languaging” is so powerful• Rating yourself on the category design scorecard• Why Chris considers “product-market fit” a dangerous concept• Chris's spicy take on positioning• The “better trap” and why it's crucial to avoid it• The magic triangle of product, company, and category• How to embrace negative feedback• Why the greatest time in the history of innovation is now—Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today's transcript will be live by 8 a.m. PT.—Where to find Christopher Lochhead:• Twitter/X: https://twitter.com/lochhead• LinkedIn: https://www.linkedin.com/in/christopherlochhead/• Website: https://www.categorypirates.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter/X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Chris's background(05:08) Why Chris shares his negative criticism on his website(11:58) A simple explanation of category design(18:00) How Purell mastered category design(23:07) What Gong got right (and wrong)(29:01) The “better trap” and why it's crucial to avoid it(38:51) Reflective thinking vs. reflexive thinking(44:45) How Lomi created a revolutionary solution for food waste (48:50) The “Frame It, Name It, Claim It” framework (49:08) The concept of “languaging” (54:00) Examples of languaging (59:19) Spend more time on the problem than the solution(1:01:37) The power of “backcasting”(1:07:33) The truth behind building legendary brands(1:10:39) The problem with product-market fit(1:16:11) Chris's spicy take on positioning(1:19:20) “Damming the demand”(1:24:49) Laws from Chris's book The 22 Laws of Category Design(1:29:46) Word of mouth: the most powerful form of marketing(1:34:05) Chris's closing message to listeners(1:39:01) Lightning round—Referenced:• Rick Rubin Says Trust Your Gut, Not Your Audience: https://podcasts.apple.com/us/podcast/rick-rubin-says-trust-your-gut-not-your-audience/id1570872415?i=1000606447333• How to identify your ideal customer profile (ICP): https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer• Grant Cardone on Twitter: https://twitter.com/GrantCardone• Tai Lopez on Twitter: https://twitter.com/tailopez• The Difference Between a First Mover and a Category Creator: https://hbr.org/2019/11/the-difference-between-a-first-mover-and-a-category-creator• Gojo Industries: https://www.gojo.com/• Gartner reports: https://www.gartner.com/• Forrester reports: https://www.forrester.com/bold• Gong: https://www.gong.io/• Clari: https://www.clari.com/• Threads, Instagram's “Twitter Killer,” Has Arrived: https://www.nytimes.com/2023/07/05/technology/threads-app-meta-twitter-killer.html• Kevin Maney: https://kevinmaney.com/• Red Bull cola: https://www.redbull.com/int-en/theorganics/organics-simply-cola• Microsoft Copied Apple's Successful Retail Plan. Now It's Shutting the Whole Thing Down: https://www.inc.com/jason-aten/microsoft-copied-apples-successful-retail-plan-now-its-shutting-whole-thing-down.html• A New Way to Think, with World's #1 Management Thinker Roger Martin: https://lochhead.com/roger-martin/• A New Way to Think: Your Guide to Superior Management Effectiveness: https://www.amazon.com/New-Way-Think-Management-Effectiveness/dp/164782351X• RJ Scaringe on Twitter: https://twitter.com/rjscaringe• Lomi: https://lomi.com/products/lomi• Otis elevators: https://www.otis.com/en/us• How to build a breakthrough … the secret of Backcasting: https://medium.com/@m2jr/how-to-build-a-breakthrough-3071b6415b06• John Bielenberg's website: https://www.thinknado.com/• Eddie Yoon: https://www.eddiewouldgrow.com/• Marc Andreessen on Twitter: https://twitter.com/pmarca• Snow Leopard: How Legendary Writers Create a Category of One: https://www.amazon.com/Snow-Leopard-Legendary-Writers-Category/dp/1956934456• Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate-ebook/dp/B015MOJ80G• Niche Down: How to Become Legendary by Being Different: https://www.amazon.com/Niche-Down-Become-Legendary-Different-ebook/dp/B07FLKJJQQ• The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, and Move The World from Where It Is to Somewhere Different: https://www.amazon.com/Laws-Category-Design-Somewhere-Different/dp/195693457X/• An inside look at Deel's unprecedented growth | Meltem Kuran Berkowitz (Head of Growth): https://www.lennyspodcast.com/an-inside-look-at-deels-unprecedented-growth-meltem-kuran-berkowitz-head-of-growth/• Illusions: The Adventures of a Reluctant Messiah: https://www.amazon.com/Illusions-Adventures-Reluctant-Richard-Bach/dp/0440204887• What They Don't Teach You at Harvard Business School: Notes from a Street-Smart Executive: https://www.amazon.com/What-Teach-Harvard-Business-School/dp/0553345834• Inventing Anna on Netflix: https://www.netflix.com/title/81008305• The rise and fall and rise of Tony Eltherington: https://www.swellnet.com/news/swellnet-dispatch/2017/04/27/rise-and-fall-and-rise-tony-eltherington—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

How do you say “second” in Chinese? How much is a 2-second advantage worth?! Find out in this engaging episode with ShaoLan and best-selling author Kevin Maney. Read extended show notes for this episode here: https://www.chineasy.com/talk/lessons/6476/

The author of the bestselling book Play Bigger, Kevin Maney joins ShaoLan to learn a hugely important word in Chinese, “big”! Find out why Kevin believes it is so key to “play big” in the modern world.

In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by Kevin Maney, a Partner at Category Design Advisors. Discover how Kevin's achievements have opened doors to countless opportunities, experiences, and relationships, empowering him to prioritize activities aligned with his values. They also explore the transformative potential of AI, showcasing how it addresses societal challenges, such as the nursing shortage, through innovative solutions.

In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by Kevin Maney, a Partner at Category Design Advisors. They explore winning strategies for building dominance in a market category and the power of innovation within existing categories. Kevin also shares how entering established markets can be advantageous and talks about the playbook for creating a company that dominates its industry. He also dives into "The Two-Second Advantage," his collaboration with Vivek Randi, delving into the fusion of computer science and brain science for creating talented computers.

In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by Kevin Maney, a Partner at Category Design Advisors. They discuss the concept of writing as a discipline of thought and the importance of creating a Proof of Value (POV) for your business. Kevin also unveils how he turned serendipity into the intentional pursuit of his goals, which got him the job of Tech Writer and Columnist at USA Today.

In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by Kevin Maney, a Partner at Category Design Advisors. Together, they delve into Kevin's love for music and songwriting, emphasizing the significance of networking and curiosity in his journey as a technology writer. Kevin also sheds light on his expertise in assisting startup companies in crafting their narratives and the key themes he explores in his books.

Kevin Maney is a journalist who has been covering tech and society for 30 years, and the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin is a partner at Category Design Advisors where Kevin and his team guides leadership teams to help them define, develop and ultimately dominate a new category of business.   During the show we discuss: What Category Creation is Why Category Creation is Important in Marketing List of Companies that Have Successfully Created a New Category in Their Market The Things to Consider Before You Start Creating a New Category The Steps Involved in Creating a New Category in the Market The Usual Challenges in Launching a New Category in the Market, and How to Overcome Them Why Defy “Gravity” and Not Get Sucked Back into the Old Way of Doing Things The Best Practices in Successfully Launching a New Category in the Market How to Measure the Success of Your Category Creation Efforts How Your Business Can Protect Your New Category and Defend Against Competitors Entering Your Market   Resources:https://www.categorydesignadvisors.com/  

The discipline of category design was formally launched seven years ago with the book, Play Bigger. If you were paying attention, it predicted what was coming – that in the next six to ten years, category design would tip into the mainstream.That's why on category design's seventh birthday, we decided to reunite three co-authors of Play Bigger (Christopher Lochhead, Al Ramadan, Kevin Maney). In this episode, they look back at the birth of the discipline, map out the current lay of the land, and paint a vision of a rich future for category designers. We conclude with an AMA session with the Category Thinkers Community.We hit on:How they set out to establish a discipline instead of sharing an idea (and why it worked)What each of their approaches to establishing a POV looks like and how they've evolvedFailures in category design and how to avoid themAnd much more, all wrapped up in legendary behind the scene stories of bringing the book to lifeIf you want to be a part of the next conversation, join the community for category designers at CategoryThinkers.com

Kevin Maney is a bestselling author, award-winning columnist, and partner at Category Design Advisors (CDA). His critically-acclaimed book, Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, introduced business to the idea of category design and has sold more than 150,000 copies worldwide. As a founding partner of CDA, Maney has helped leadership teams at hundreds of companies all over the world focus their strategic thinking through category design. Maney has been a contributor to Newsweek, Fortune, The Atlantic, Fast Company, CNN and ABC News, among other media outlets. He was a contributing editor at Conde Nast Portfolio during its brief run from 2007 to 2009. For 22 years, Maney was a columnist, editor and reporter at USA Today. In this podcast for managers, Audrey, Lee and Kevin discuss:  ·       The latest new business categories that are hot for 2023 ·       The role of artificial intelligence/AI and how it can help define your category ·       Why AI is the new electricity of creating new categories of products and services ·       Class category design and how it defines what the new problem is that you are trying to solve "The #1 mistake managers make is they don't clearly define the problem that their product solves and why it matters to the target persona.”– Kevin Maney Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Kevin Maney categorydesignadvisors.com https://www.linkedin.com/in/kevinmaney/  Connect with Manage Smarter Hosts ·         Website: ManageSmarter.com  ·         LinkedIn: Audrey Strong                                                                 ·         LinkedIn: C. Lee Smith   Connect with SalesFuel ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Delivering Marketing Joy Episode 445 with Kevin Maney by Kirby Hasseman

The business landscape gets noisier every day which makes getting found, getting noticed, and getting bigger problems most face. What's a company to do? According to Kevin Maney, the answer is category design. In today's episode of the Play Your Position Podcast, Kevin explains just what category design is, why it matters, plus so much more about what it takes to succeed today in business. Kevin Maney is co-author of Play Bigger and has been a bestselling author and award-winning columnist writing about technology for three decades. That allows him to bring broad and deep context to Category Design conversations. Kevin's most recent book is Intended Consequences, co-authored with his long-time collaborator, Hemant Taneja, who runs the VC firm General Catalyst. His other books with Hemant are UnHealthcare: A Manifesto for Health Assurance, which proposes a new category of healthcare, and the 2018 book Unscaled: How AI and a New Generation of Upstarts Are Creating the Economy of the Future. He also authored The Two-Second Advantage (a 2011 New York Times best seller), Trade-Off: Why Some Things Catch On and Others Don't, and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM. Kevin has written for Newsweek, Fortune, The Atlantic, Fast Company, Conde Nast Portfolio, The New York Times and USA Today, and has appeared frequently on television and radio, including CNN, CBS Sunday Morning and NPR. He also writes music for and plays in a New York band, Total Blam Blam. Learn more about Kevin on his website: https://www.categorydesignadvisors.com/ = = = = = My latest book, The Far Unlit Unknown -- is available everywhere books are sold! Get your copy and learn more about it here Are we connected yet on social?  @maryloukayser (Instagram) https://www.linkedin.com/in/mlkayser/ (LinkedIn) Here are three more ways I can help you: Share this episode with one person who could use a boost of inspiration and positivity today. Bring me in to speak at your next event. Book a free call with me today to discuss that book you finally want to write in this year.

On this episode of Sell With Authority I'm joined by guest expert Kevin Maney. Kevin is a bestselling author, agn award-winning columnist, and has been writing about tech and category design for over three decades. I knew this would be an excellent opportunity to pick his brain and learn more about how to embrace AI. His depth of expertise in category design, combined with his knowledge of emerging technologies such as AI, make him the perfect guest for today's conversation. We'll discuss how embracing AI can help lower costs, improve team capacity, and increase project quality and business development. But more than that, we'll explore how embracing AI can help businesses design and dominate a new category, strengthen their niche, and differentiate themselves from the competition. This conversation with Kevin is sure to provide valuable insights and context for anyone looking to step away from the sea of sameness and establish themselves as true authorities in their industry. What you will learn in this episode: How embracing AI will help lower costs and increase project quality and business development Why emerging tech provides valuable insights into how advancements will impact industries in the short and long term Kevin's definition and insights on category design The formula for identifying new categories in changing contexts Why AI is key for designing and dominating a new category The foundational work Kevin credits for influencing him Resources: Website: https://www.categorydesignadvisors.com/ LinkedIn Personal: https://www.linkedin.com/in/kevinmaney/ LinkedIn Business: https://www.linkedin.com/company/categorydesign/ Twitter: https://twitter.com/kmaney Play Bigger Book: https://www.categorydesignadvisors.com/play-bigger/  

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kevin Maney as they chat about Category Design and a book Kevin wrote that created a movement. Kevin Maney is a founding partner of Category Design Advisors (CDA), a bestselling author, an award-winning columnist and a TV commentator. Kevin is co-author of the book Play Bigger, which has sold more than 100,000 copies globally and created a category design movement among entrepreneurs, venture capitalists and CEOs.

My guest today is Kevin Maney - a bestselling author, award-winning columnist and Founding Partner at CTA- a consultancy that helps investors, startups and Fortune 500s become category leaders.Kevin's critically-acclaimed book Play Bigger, introduces business to the idea of category design and has sold more than 150,000 copies worldwide.During our conversation we discuss everything from creating a new brand to creating a new business category.Other topics include:The value of dominant designWhy disruption is a bad wordHow to create a category that mattersAnd why first to market doesn't mean squatI hope you enjoy our conversation and learn a few things to help you with your branding.

Today we explore actionable business intelligence and forecasting for restaurants. We are joined by Christian Mouysset, Co-Founder of Tenzo, who is currently revolutionizing restaurant operations. The restaurant management and sales forecasting app works with leading brands such as The Breakfast Club, Pizza Pilgrims, and Nando's.In this episode we discuss Tenzo's goals for long-term growth, addressing the major industry issue with food waste, using AI to experiment, how Christian gets comfortable with failure, being a category leader – and setting the bar high when hiring.Links:‘Play Bigger' by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney: https://www.amazon.co.uk/dp/0062407619Tenzo: https://www.gotenzo.com/HRC 2023: https://www.hrc.co.uk/Christian's LinkedIn: https://uk.linkedin.com/in/christian-mouysset-62498a10Hospitality Mavericks Reading List: https://www.hospitalitymavericks.com/p/reading-list/ Connect with the podcast:Join the Hospitality Mavericks newsletter: https://rb.gy/5rqyeq A big thank you to our sponsor Bizimply who are helping progressive leaders and operators making every shift run like clockwork. Head to our website at www.bizimply.com or email them directly at advice@bizimply.com.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

This week on the Digital Velocity Podcast, Kevin Maney of Category Design Advisors joins Erik and Tim to discuss how the category design process can help businesses win new markets and gain economic advantages. https://www.digitalvelocitypodcast.com/episodes/36-winning-markets-with-category-design-kevin-maney

Ganar, en la situación actual, no se trata de batir a tu competencia en el juego de siempre.Se trata de inventar un juego nuevo, con nuevas reglas, y convertirte en amo y señor de ese nuevo juego.En este episodio analizo el libro Jugar en Grande (Play Bigger, 2016), escrito por una de las consultoras de negocio más prestigiosas de Silicon Valley, representada por Al Ramadan, Dave Peterson, Christopher Lockhead y Kevin Maney.Nos explican las razones del éxito de empresas como Amazon, Ikea, Uber, Salesforce...Han tenido éxito porque han creado una nueva categoría, en la que son los reyes.Tú puedes hacer lo mismo, y en este resumen está el paso a paso de cómo conseguirlo.Aquí puedes conseguir este libro:AQUÍ TIENES EL LIBRO "Play Bigger": https://geni.us/playbiggerlibro En esta página encuentras las notas del episodio y todos los enlaces mencionados:https://librosparaemprendedores.net/275 ¿Quieres saber cómo aumentar tu velocidad de lectura? Mírate este vídeo y quizás hasta la dupliques en sólo 20 minutos: https://www.youtube.com/watch?v=V0VqCZlLuEc En Youtube y en Instagram estamos publicando también contenido exclusivo. Suscríbete ahora:Youtube: http://www.youtube.com/c/LibrosparaemprendedoresNetInstagram: https://instagram.com/librosparaemprendedores Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebook Además, recuerda que puedes suscribirte al podcast en:- Nuestra página: http://librosparaemprendedores.net/feed/podcast- iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es- Spotify: https://open.spotify.com/show/0qXuVDCYF8HvkEynJwHULb- iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html- Spreaker: http://www.spreaker.com/user/8567017/episodes/feed- Stitcher: http://www.stitcher.com/s?fid=81214 y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ). Hosted on Acast. See acast.com/privacy for more information.

Ganar, en la situación actual, no se trata de batir a tu competencia en el juego de siempre.Se trata de inventar un juego nuevo, con nuevas reglas, y convertirte en amo y señor de ese nuevo juego.En este episodio analizo el libro Jugar en Grande (Play Bigger, 2016), escrito por una de las consultoras de negocio más prestigiosas de Silicon Valley, representada por Al Ramadan, Dave Peterson, Christopher Lockhead y Kevin Maney.Nos explican las razones del éxito de empresas como Amazon, Ikea, Uber, Salesforce...Han tenido éxito porque han creado una nueva categoría, en la que son los reyes.Tú puedes hacer lo mismo, y en este resumen está el paso a paso de cómo conseguirlo.Aquí puedes conseguir este libro:AQUÍ TIENES EL LIBRO "Play Bigger": https://geni.us/playbiggerlibro En esta página encuentras las notas del episodio y todos los enlaces mencionados:https://librosparaemprendedores.net/275 ¿Quieres saber cómo aumentar tu velocidad de lectura? Mírate este vídeo y quizás hasta la dupliques en sólo 20 minutos: https://www.youtube.com/watch?v=V0VqCZlLuEc En Youtube y en Instagram estamos publicando también contenido exclusivo. Suscríbete ahora:Youtube: http://www.youtube.com/c/LibrosparaemprendedoresNetInstagram: https://instagram.com/librosparaemprendedores Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebook Además, recuerda que puedes suscribirte al podcast en:- Nuestra página: http://librosparaemprendedores.net/feed/podcast- iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es- Spotify: https://open.spotify.com/show/0qXuVDCYF8HvkEynJwHULb- iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html- Spreaker: http://www.spreaker.com/user/8567017/episodes/feed- Stitcher: http://www.stitcher.com/s?fid=81214 y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ). Hosted on Acast. See acast.com/privacy for more information.

Kevin Maney joins the He Said She Said: Razor Branding™ Podcast to discuss Category Design, and how he helps companies dominate new market categories.  Kevin is a journalist who has been covering tech and society for 30 years, and is the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin is a partner at Category Design Advisors where he and his team guide leadership teams to help them define, develop, and ultimately dominate new categories of business.

Learn to say “winner” in Chinese! Today's guest is the bestselling author of the book “Play Bigger,” Kevin Maney. Find out about his fascinating research and how playing bigger can help your business in a world where the “winner takes all.”

Today's episode features Kevin Maney, partner at Category Design Advisors. A journalist who has been covering tech and society for 30 years, and the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin and his team guide leadership teams to help them define, develop and ultimately dominate a new category of business.It was a great opportunity to speak with someone who has covered tech and AI as a journalist for so long; we talked about his background, including how he stumbled into the tech beat, wrote the de-facto history of IBM, and how companies can approach the idea of category creation. Listen to learn more. Links of Interest: Kevin Maney LinkedIn bio: https://www.linkedin.com/in/kevinmaney/Kevin's website: https://kevinmaney.com/Kevin Maney's 10 books on Amazon: https://www.amazon.com/Kevin-Maney/e/B001HD1AQ2?ref=sr_ntt_srch_lnk_1&qid=1659113523&sr=8-1Listen to Kevin's music! https://www.facebook.com/totalblamblamband

Your host Bryce Henson interviews today's guest expert marketer, Tom Shwab.  Tom is a US Naval academy graduate, an engineer by trade, and Founder & Chief Evangelist Officer of “Interview Valet”.  Tom's passion is in building and operating the Targeted Interview System to provide clients with a steady deluge of traffic, leads, and sales. Tune into today's show to learn valuable knowledge on a podcast interviewing and how it can help you grow your business.  Bryce and Tom have a show packed full of information to help you explode your business that you don't want to miss.  01:14 - Your host Bryce introduces today's incredible guest expert marketer, Tom Shwab.   02:10 - Hear Tom's backstory from growing up in the midwest to running nuclear power plants in the Navy. 04:05 - Tom shares his journey in obtaining an MBA and what the value behind it for him is. 05:40 - Learn some valuable business takeaways from Tom's previous experiences. 10:40 - Follow along as Bryce transitions to Tom's business “Interview Valet,” and hear how it was developed and what it does. 17:30 - Bryce asks Tom to share his perspective on what would be a strategy to get more exposure through the value of podcasting. 23:15 - Tom shares some of the most challenging things and some of the biggest highlights with starting a podcast? 27:40 - Tom talks about the high level history of where podcasting started and where it's going in the next few years. 32:10 - Bryce's famous lightning round Q&A. Q: What is your biggest passion right now? A: COnnecting people. Q: What is your zone of genius? A: Connecting the dots. Q: What was your most proudest accomplishment? A: The people that have worked for me and how they have grown. Q: Worst business advice ever received? A: Choose carefully who you drink with because you can't choose who you work with. Q: Book recommendation? A: “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets” by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney. 41:00 - Find Tom online and get a free copy of his book at www.interviewvalet.com/fitbodybootcamp.  “Keep doing it when it's not fun” - Tom Shwab

On this episode of Christopher Lochhead: Follow Your Different, our guests Lauren Dunford and Kevin Maney discuss how Category Designers work to create the future. On this topic, we also talk about how do you create a company that makes a difference and makes money at the same time. Lauren Dunford is the cofounder and CEO of an extraordinarily exciting new company called Guidewheel. They are a mission to empower all the world's factories to reach sustainable peak performance. Kevin Maney is a legendary bestselling author and award-winning columnist. He's also the co-founder of Category Design Advisors, where he helps companies create and dominate new market categories. He is also one of the co-authors of Play Bigger, and one of the Godfathers of Category Design. If you care about building companies that changed the future, I think you're gonna love everything about this episode. Lauren Dunford and Kevin Maney on Category Design The conversation starts off with an explanation on how Lauren Dunford and Kevin Maney met, and the work they have done together on category design. Kevin knows Lauren from the work they have done on the category design project on Lauren's company, Guidewheel. Kevin was really interested with Lauren's work, as he explained: “There are actually two tracks of reasons that I very interested in Lauren, and her company guide wheel and one is the category design aspect, which I feel like was a very exciting project. But then also, there's another track of the book that I wrote that came out earlier this year called Intended Consequences. The idea behind that book was that there's been lots of conversation out there about responsible innovation and how a company's ESG had companies to do good and everything. And hang on. And we were talking about the fact that there wasn't really a real playbook for like, if you wanted to start a company that was like this.” – Kevin Maney As he was writing the book, Kevin realized that a lot of conversations he had with Lauren Dunford line up with the ideas that they were talking about in the book; mainly how to setup a company that from the beginning, will be a company that is profitable and does something really good. Lauren Dunford on Guidewheel We then pivot to a discussion on Lauren's company, Guidewheel, and the work they are doing to make the business a force for good. Lauren and her co-founder were undergrads in Stanford, where they ran competing climate change groups. Afterwards, they consolidated their efforts and aimed to create a profitable business objective that still had a massive impact on climate change. “We work with factories, and the category we're building is Factory Ops. Our goal is let's have all of the world's 10 million factories, having the tools to reach sustainable peak performance, if we can do that at scale huge for their businesses. And then, of course, your massive impact for the planet because of how much emissions results from how we make those guitars and everything else on the planet.” – Lauren Dunford Lauren describes the category of Factory Ops as making the tools of the biggest factories run efficiently, so there are less waste and by-products. This in turn meant that companies will have the same, if not more, output while contributing less to factors that cause climate change. To hear more from Lauren Dunford and Kevin Maney on how to create a company that makes a difference and makes money at the same time, download and listen to this episode. Bio Lauren Dunford Lauren Dunford is the co-founder and CEO of Guidewheel, on a mission to empower all the world's factories to reach sustainable peak performance and recognized by the World Economic Forum as one of the 100 most promising companies globally poised to have a significant impact on business and society.   Kevin Maney Kevin Maney is a bestselling author and award-winning columnist. He's also the co-founder of Category Design Advisors where he helps companies create a...

How do you say “second” in Chinese? How much is a 2-second advantage worth?! Find out in this engaging episode with ShaoLan and best-selling author Kevin Maney. Read extended show notes for this episode here: https://www.chineasy.com/talk/lessons/6476/

The author of the bestselling book Play Bigger, Kevin Maney joins ShaoLan to learn a hugely important word in Chinese, “big”! Find out why Kevin believes it is so key to “play big” in the modern world.

Marre d'arriver en vacances vidé et à bout de souffle ? Nous aussi. Mais cette année, on a compris un truc : les vacances, ça se prépare. Donner le meilleur dans les derniers jours sans se cramer, c'est possible. Partir en vacances déjà excited de revenir à la rentrée, c'est possible. … Et tu es à 20 minutes de le faire, alors écoute Radio JAB ! NB : comme promis (et merci Annella) voici la liste de lecture de l'épisodePeaceful Warrior, Dan Millman Shoe Dog, Phil Knight Creative Inc, Ed Catmull Play Bigger, Christopher Lockhead, Kevin Maney, Dave Peterson, Al Ramadan, Trust me I'm Lying, Ryan Holiday Everything is Figureoutable, Marie Forleo The Power, Naomi Alderman Femmes puissantes, Léa Salamé En tenue d'Ève, Delphine Horvilleur

MLOps Coffee Sessions #104 with the creator of Apache Airflow and Apache Superset Maxime Beauchemin, Future of BI co-hosted by Vishnu Rachakonda. // Abstract // Bio Maxime Beauchemin is the founder and CEO of Preset. Original creator of Apache Superset. Max has worked at the leading edge of data and analytics his entire career, helping shape the discipline in influential roles at data-dependent companies like Yahoo!, Lyft, Airbnb, Facebook, and Ubisoft. // MLOps Jobs board https://mlops.pallet.xyz/jobs MLOps Swag/Merch https://www.printful.com/ // Related Links Website: https://www.rungalileo.io/ Trade-Off: Why Some Things Catch On, and Others book by Kevin Maney: https://www.amazon.com/Trade-Off-Some-Things-Catch-Others/dp/0385525958 --------------- ✌️Connect With Us ✌️ ------------- Join our slack community: https://go.mlops.community/slack Follow us on Twitter: @mlopscommunity Sign up for the next meetup: https://go.mlops.community/register Catch all episodes, blogs, newsletters, and more: https://mlops.community/ Connect with Demetrios on LinkedIn: https://www.linkedin.com/in/dpbrinkm/ Connect with Vishnu on LinkedIn: https://www.linkedin.com/in/vrachakonda/ Connect with Max on LinkedIn: https://www.linkedin.com/in/maximebeauchemin/ Timestamps: [00:00] Introduction to Maxime Beauchemin [01:28] Takeaways [03:42] Paradigm of data warehouse [06:38] Entity-centric data modeling [11:33] Metadata for metadata [14:24] Problem of data organization for a rapidly scaling organization [18:36] Machine Learning tooling as a subset or of its own [22:28] Airflow: The unsung hero of the data scientists [27:15] Analyzing Airflow [30:44] Disrupting the field [34:45] Solutions to the ladder problem of empowering exploratory work and mortals superpowers with data [38:04] What to watch out for when building for data scientists [41:47] Rapid fire questions [51:12] Wrap up

Just how important is it to have others chasing after you, rather than you chasing your competitors? Is your why so compelling that nothing stands in your way, while driving your team to give their heart and soul to its fulfillment? Kevin Maney is a journalist who has been covering tech and society for 30 years, as well as a best selling author of the game changer, Play Bigger. Kevin is also a partner at Category Design Advisors, where he and his team guides leadership teams to help them define, develop and ultimately dominate a new category of business.

MLOps Coffee Sessions #102 with Yash Sheth, Fixing Your ML Data Blindspots co-hosted by Adam Sroka. // Abstract Improving your dataset quality is absolutely critical for effective ML. Finding errors in your datasets is generally a slow, iterative, and painstaking process. Data scientists should be proactively fixing their model's blindspots by improving their training data. In this talk, Yash discusses how Galileo helps data scientists identify, fix, and track data across the entire ML workflow. // Bio Co-founder and VP of Engineering. Prior to starting Galileo, Yash spent the last decade working on Automatic Speech Recognition (ASR) at Google, leading their core speech recognition platform team, that powers speech-to-text across 20+ products at Google in over 80 languages along with thousands of businesses through their Cloud Speech API. // MLOps Jobs board https://mlops.pallet.xyz/jobs MLOps Swag/Merch https://www.printful.com/ // Related Links Website: https://www.rungalileo.io/ Trade-Off: Why Some Things Catch On, and Others book by Kevin Maney: https://www.amazon.com/Trade-Off-Some-Things-Catch-Others/dp/0385525958 --------------- ✌️Connect With Us ✌️ ------------- Join our slack community: https://go.mlops.community/slack Follow us on Twitter: @mlopscommunity Sign up for the next meetup: https://go.mlops.community/register Catch all episodes, blogs, newsletters, and more: https://mlops.community/ Connect with Demetrios on LinkedIn: https://www.linkedin.com/in/dpbrinkm/ Connect with Adam on LinkedIn: https://www.linkedin.com/in/aesroka/ Connect with Yash on LinkedIn: https://www.linkedin.com/in/yash-sheth-72111216/ Timestamps: [00:00] Introduction to Yash Sheth [02:53] Takeaways [04:35] Why unstructured data? [06:59] Fitting in the workflow [10:56] Digging into the different pains [18:23] Vision around the democratization of machine learning [24:31] Unstructured data problem [25:49] Galileo handling unified tools [27:21] Calculus for ML [28:45] Gatekeep [29:49] Synthetic data in the unstructured data world of Galileo [33:10] Tips for data scientists that have unstructured data but with a small data set [35:00] Benefits of users from Galileo [37:15] Business case for dummies [42:36] War stories [44:49] Rapid fire questions [50:55] Wrap up

Value without trust won't win you leads. But how do you add one to the other?On today's GROW B2B FASTER episode, Shannon Katschilo, VP of strategic sales at Zoomin Software, chats with Sammy about ways to make winning leads more fun for everyone involved.What's in it for you:1. How putting the fun back in sales helps you build trust and up your sales game2. Why impersonal ‘spray and pray' tactics are not the way to go 3. Shannan's magic bullet for winning leads on an executive level4. How to identify the “closers” in B2B sales5. How to win key people for your B2B sales team in strong competitionAbout Shannon:Shannon is Vice President of Strategic Sales at Zoomin Software. She represents a group of individuals within the sales organization, that are working with the largest organizations globally to solve high level pains within the organization.To keep body and mind fit and sharp she meditates every morning with a calm app. Find Shannon on LinkedIn: https://www.linkedin.com/in/skatschilo/Shannon's company Zoomin Software: https://www.zoominsoftware.com/Shannon's business book recommendation:Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets – Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney https://amzn.to/3MzAHRxShannon's favorite business leader: Adam Grant - https://www.linkedin.com/in/adammgrant/__________About Zoomin SoftwareZoomin Software helps companies manage their technical content such as user guides, manuals, and community discussions. The company's intelligent platform ingests all your content, from manuals to API docs to support articles, and delivers it as a unified and consistent source of Product Answers. Zoomin Software has their headquarters in New York.Website: https://www.zoominsoftware.com/Industry: Business Information Systems, Content, Knowledge Management, Publishing, SoftwareHeadquarters: New York, United StatesFounded: 2015__________About the host Sammy:Sammy helps you to:1. Build your community of big whale clients2. Win employees3. Drive B2B salesGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________Past guests on the GROW B2B FASTER Show include:  Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

Kevin Maney, Founding Partner of Category Design Advisors, discusses his book "Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation." Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

What is category design? In the branding world at Change Creator Brand Studio we talk about category ladders and to learn more about category design, we connected with expert, Kevin Maney. His master journalist who now runs a company helping CEOs create their stories and carve out their category. An essential part of business success. More About Kevin: Kevin Maney is a founding partner of Category Design Advisors (CDA), a bestselling author, award-winning columnist and TV commentator. Kevin is co-author of the book Play Bigger, which has sold more than 100,000 copies globally and created a category design movement among entrepreneurs, venture capitalists and CEOs. Using the category design process Kevin co-created, CDA has helped more than 50 companies discover, define and get on track to dominate new markets. Kevin has been writing about technology for 30 years, and has interviewed most of the tech pioneers you can name. He wrote a column for Newsweek, and has been a contributor to Fortune, The Atlantic, WIred and ABC News. He was a contributing editor at Conde Nast Portfolio and a columnist and editor at USA Today. His book The Maverick and His Machine is considered the de facto history of IBM. He's appeared frequently on television and radio, including CNN, CBS Sunday Morning and NPR.

In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.In this episode we discuss:Have the principles for gleaning customer insight changed over the last 20 years?What makes an insight insightful?The 5 sources of data you need for meaningful marketing analysisWhat's the #1 obstacle that prevents customer insight from being gleaned?Why monthly or quarterly marketing targets might actually prevent remarkable marketingWhy getting outside of your comfort zone is a critical component in gleaning meaningful customer insightsReferenced on this episode:Christine's book, Customer Insight Strategies: https://www.koganpage.com/product/customer-insight-strategies-9781789662504 & https://amzn.to/3umOoJtMarketing Technology Landscape Supergraphic: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/[Book] Thinking Fast and Slow by Daniel Kahneman https://amzn.to/3yG4H7L[Book] Play Bigger by Al Ramadan, Dave Peterson,Christopher Lochead and Kevin Maney: https://amzn.to/3wABlpnJolt by Richard Tyler: https://amzn.to/3voHyoo CONNECT WITH CHRISTINE / SOPHIA MARKETINGhttps://uk.linkedin.com/in/drchristinebaileyhttps://twitter.com/christinebaileyhttps://www.sophiamarketing.co.uk/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.