The Advisor Of Tomorrow

There is major disruption coming to financial services, in particular financial advisors, and Nicole Casperson can be found out on the forefront of this disruption. We will see the complexion, representation, technology, and services provided within financial services and in this episode Nicole highlights some of these disruptors.

A change in the direction of RLS Wealth led to the launch of AllStreet Wealth. We discuss the tough conversation, the process, and what Treyton and Thomas are building at AllStreet, along with some content and marketing.

Much like with traditional investments there will be financial advisors whom do not want to be responsible for managing their clients' cryptoasset portfolios. Investment selection, asset allocation, and ongoing portfolio management may not be where advisors want to spend their time and they lean on TAMPs and model portfolios to guide their investment decisions. WisdomTree was one of the early movers on crypto and has partnered with Onramp Invest to empower financial advisors with model portfolios that include cryptoassets. I'm joined by Jeremy Schwartz and Matt Kress to discuss why WisdomTree sought to add cryptoassets to their model portfolios, the research they relied on when building the portfolios, what they are seeing in their discussions with financial advisors, and more.

This episode is extremely important for financial advisors. Jack Butcher is one of my favorite creators. In addition to the great work he does with his company Visualize Value, he is also constantly dropping tons of gems on his podcast Not Investment Advice about web3, NFTs, crypto, and the future of the internet. His perspective on why the space is growing so quickly and the opportunities for the future is invaluable to advisors to get a better understanding of why the crypto space is not going away. As excited as I was to talk crypto and NFTs with him, the end of our conversation about what he wants from a financial advisor was amazing. I'm going to get him back on so we can dive deeper into how the advisor-client relationship is going to evolve.

The NFT space continues to gain attention and Corey Hoffstein, the CIO of Newfound Research, has been researching and exposing himself to the asset class. Corey is able to provide a unique balance of quantitative perspective with the real-life experience of NFTs, DeFi, and crypto.  In this episode, we discuss the opportunities Corey sees in the space and what he's learned from his hands-on education. Be sure to continue to follow Corey on his show Pirates Of Finance.

Financial advisors are always looking for new and innovative ways to communicate with clients and prospective clients. Emily Binder, founder of WealthVoice, has been ahead of the curve when it comes to voice technology and she shares how FA's can leverage voice technology in their marketing and communication strategies.

In the first real episode of the revamped Advisor Of Tomorrow Podcast, I'm joined by Odaro Aisueni, a rising star in the financial planning community. We have a great conversation about his journey to becoming a financial advisor, his time at Texas Tech, and how that shaped him as an advisor, landing at Plancorp and what they do right for young advisors, and where he thinks the profession is going. Be sure to stay with the conversation to the end because there is a special treat!

After a short hiatus, I'm back and we're going to pick up where we last left off. In this short episode, I share what I've been up to at Onramp Invest, some exciting changes at RLS Wealth, and what you can expect from the podcast going forward. It's good to be back!

Altruist is one of the hottest companies in the financial advisor space right now thanks to its innovative custodian platform and for its amazing content. Shabana Siyed, Marketing Manager, is responsible for the great content and digital marketing behind Altruist and she shares her wisdom with us in this episode.

Katie Perry is the VP of Marketing at Public.com, an investing platform that is doing some of the most creative marketing in financial services. In this episode, she brings a fresh perspective to marketing for financial advisors: she's an ideal client and approaches marketing with a different lens than traditional advisor marketers.

Last month I had the pleasure of being included on a panel (dubbed the ‘96 Bulls by on attendee) to discuss Digital Marketing--Brittney Castro, Samantha Russell, Jacob Ingram, and Jason Wenk definitely made for an all-star lineup and a valuable conversation. This is our discussion...

Emlen Miles-Mattingly is the founder of Gen Next Wealth and has built his business to work with individuals and families who have historically been overlooked. Emlen has leveraged content, in particular video and podcast, to grow his business while educating his audience along the way. In this episode we discuss what he's learned launching his business, building his personal brand, and creating content.

TJ recently celebrated the second birthday of his firm, Modern Wealth Builders and we discuss what he learned setting up his firm from scratch. We also discuss the role of social media and content in MWB's growth.

A tweet by Ryan Shanks regarding the TD Ameritrade and Schwab deal sparked this conversation amongst 6 of us coming from different areas within our profession. In this episode, I'm joined by Penny Phillips, Leighann Miko, Manish Khatta, Jason Wenk, and Ryan Shanks to discuss what might be in store for smaller financial advisors and what options are out there. Bigger isn't always better and "smaller" will survive!

Anna and I share a passion to help clients not only plan for traditional financial goals like retirement and college but to help clients get more out of life, chase their passions, and not have my regrets. In this episode, we discuss Anna's approach to helping her clients achieve more, how she developed the approach, how personal branding has helped her grow, and the example she is setting for her three young daughters.

Inspired by a tweet, this conversation brings together financial advisor Jess Bost, Jude Boudreaux, CFP®, and Dr. Joy Lere to talk about the discomfort many financial advisors have around "selling".  We discuss how to overcome this feeling, position yourself beyond a salesperson, and establish relationships that have nothing to do with selling.  

With more financial advisors stepping out to tell their stories, I felt it was time to bring in one of the first advisors to leverage personal branding to grow her business. Brittney Castro, CFP® founder of Financially Wise,  Inc. joins me to talk about how she was able to leverage her brand to grow her financial planning business, build partnerships with large brands, and have fun while building her empire. Be sure to have a pen and paper handy--Brittney shares some great tips and a lot of wisdom!

For my first solo podcast, I share why I think it's time for financial advisors to take control of the narrative around our profession and why I'm so passionate about using content to improve our reputation.  

Financial advisors bear not only the stress from their own lives but their clients' stress as well. We've all been reminded of this in 2020 and we're learning it's important for financial advisors to take care of themselves in order to be able to best help their clients. Dr. Joy Lere joins me in this episode to discuss how financial advisors can identify if they are handling stress well, what they can do to improves, and why they should put their oxygen masks on first.

Join me for a bonus episode with my friend, and fellow advisor, Isaiah Douglass, CFP® as we discuss why financial advisors should be paying attention to bitcoin. Isaiah has been vocal about the importance of advisors being able to discuss bitcoin with clients, where it has a place in a portfolio, and that the future for financial advisors will include bitcoin. This episode is more of a conversation as we talk through what we've learned and the opinions we've formed. 

The financial services profession is in a unique spot: financial advisors are leaving larger firms for independence to build firms that align with their values, lives, and best interests of their clients at the same time the majority of the profession is realizing they do not have succession plans in place and are entering the final stages of their career. To say there is a lot of movement in the profession would be an understatement. Ryan Shanks, CEO and co-Founder of FA Match has a unique perspective as he spends his time acting as a fiduciary for financial advisors looking to join existing firms or the firms looking to hire. He's seen it all--the good and bad and joins me for a conversation about how advisors can put themselves in the best position for success, whether they are joining or doing the hiring.

Launching your own firm is a daunting task, especially when you are early in your career. But this is exactly what Samuel Deane, founder of Deane Wealth Management has done. In this episode, Samuel and I discuss how he was able to leverage the licensing and training program at a larger firm to gain experience to launch, the launch process, how having a niche has helped growth, and more. Although the episode title mentions "early in your career" the lessons Samuel shares will help anyone launching their own firm.

I'm joined by Mike Philbrick of Resolve Asset Management and Sam Rook of RBS Asset Management at the WP Advisor Connect Conference this summer(2020). In this panel discussion, we cover the benefits of content marketing and how to leverage social media to develop a personal or corporate brand and grow your business. Thirty minutes was hardly enough time, but we cover a lot of important concepts and actionable items for advisors to run with.

Whether you like it or not, marketing is an important part of a financial advisor's job. Traditional ways of marketing still work, but they are slowly losing ground to newer strategies. In this episode of The Advisor Of Tomorrow Podcast Live, Samantha Russell, CMO of Twenty Over Ten, shares her insights on why advisors should embrace marketing, how they can tell their story, where advisors need to improve, and ends with some tips you will want to implement ASAP.

Most financial advisors start their careers as generalists--helping all types of individuals and families. There is a growing trend for financial advisors to focus on a specific group of people, a niche, to streamline their business, content, marketing, and establish expertise. Having a niche is a very good way to help your firm grow. Chad Chubb, CFP®, CSLP®, the founder of WealthKeel, shares how he has seen his practice thrive after going all-in on Gen X and Y physicians.

Financial advisors are in a unique position where they are able to leverage their own reputation--their personal brand to grow their business. Establishing your personal brand is not as difficult as it may seem, but there are important fundamentals that should be addressed at the beginning of the process. Ninamarie Jeffrey, the founder of The Content Ally, shares why aa brand narrative is so important and how financial advisors should establish their narrative.

Financial advisors are constantly looking for opportunities to bring more value to their clients and as Dasarte Yarnway and I discuss, cultivating a community through the client experience may just be the next experience your firm needs to offer. We discuss how advisors can enrich their relationships with their clients, ways to cultivate community, and what we believe the benefit will be.

July 3rd was RLS Wealth's fifth birthday, so I decided to share 5 important takeaways for financial advisors. 1. Be Visible 2. Network 3. Stand By Your Core Beliefs 4. Don't Force The Niche 5. Believe In You

A less common but very effective marketing strategy involves writing a book. While it takes more time and research than most of the common forms of content marketing, authoring a book can catapult a financial advisor's business. In this episode of The Advisor Of Tomorrow Podcast, my very good friend Ashby Daniels, CFP® discusses his first book, Medicare Simplified (link below), and the book-writing process. Tons of great advice in this episode. Be sure to grab a copy of Ashby's book...financial advisors you most certainly need it as a reference. Also, be sure to leave a review on Amazon to help Ashby stay atop his category! If you don't know Ashby, he is a financial advisor in Pittsburgh and writes the blog, Retirement Field Guide. He was also just included in Financial Advisors Magazine's Young Advisors To Watch Financial Advisor Magazine's Young Advisors To Watch. Be sure to give Ashby a follow and subscribe to his blog.

Financial advisors collaborating, rather than competing is becoming more common. It's the founding principle behind The AGC™ and ETF Prime host Nate Geraci had me on his show on April 14th, 2020 to discuss. This is just my portion the episode; you can find the entire episode on ETF Prime: https://www.etf.com/sections/podcasts/etf-prime-podcast-big-new-etf-players-arrive

Content marketing is an increasingly popular strategy for financial advisors to grow their business and establish their brand. We often hear from those well-established content creators, but in this series, I will be interviewing Travis Gatzemeier, CFP®, founder of Kinetix Financial Planning, as he looks to grow his RIA. We'll discuss his current content strategies and what he plans to do in the future. This episode (and series) will be great for those wanting to start creating content and those looking for new ideas.

It might appear that most financial advisors already have a podcast, but in reality, very few actually do. There is plenty of room for more podcasts hosted by financial advisors and Benjamin Brandt explains why this is true, the advantages of a podcast, and what advisors should take into consideration when launching a podcast.  

Communication is important in a relationship and according to a recent YCharts study many relationships between financial advisors and their clients are lacking communication. Sean Brown, the CEO of YCharts, made the trip down Interstate 65 from Chicago to Fishers, Indiana to discuss the study in greater detail. There are many takeaways from our conversation and the study, but here are a few of the most important: You must communicate with your clients on a regular basis. How you communicate depends on your comfort level and your clients' preference--there is no one right answer. There is only what is right for you and your clients. Your content should be entertaining and not just data-driven. Don't be afraid to try new ways to communicate; different people prefer to receive their information in different ways. You can cover multiple mediums with the same content. Be sure to check out the YCharts study below, along with follow Sean on Twitter. He's a great resource and has proven to be very generous with his time and desires to help advisors succeed.

Financial advisors need to shift to a mindset of abundance and away from scarcity--financial advisors are no longer competitors of each other, they are peers. And through collaborating with your peers you can grow your practice and reach new levels you would not have reached alone. Taylor Schulte and I present to a group of advisors at Inside ETFs about the power of collaboration.

For financial advisors, investment management and asset allocation alone are not going to cut it. In order to build a practice for the long term and be an Advisor of Tomorrow, financial advisors are going to need to help their clients develop, implement, and adjust financial plans guiding their journey through life.  Roger Whitney, the Retirement Answer Man, shares his AGILE Financial Planning process--this process will help advisors build deeper relationships, better help their clients, and be positioned for the future.

Will advisors continue to use mutual funds and if so, why? In this episode of Talkin' Shop, Ryan Kirlin and Andrew Miller, CFP®, CFA® join me for a post-workout conversation about ETFs and mutual funds answering this question, along with new concerns or areas to be aware of within ETFs, with why the ETF culture is more favorable to investors, and why a strong and respected brand is so valuable.

Financial advisors are notorious for not taking care of themselves. Whether it's burning both ends of the candle balancing business and family lives and not getting enough sleep, skipping meals to keep working or eating crap because that's all around, or not finding the time to move and be active entrepreneurs are preventing themselves from reaching their full potential. Previously recorded for The Entrepreneur's Blueprint Podcast.

In this episode of Talkin' Shop, Isaiah Douglass, CFP® and I discuss with obstacles advisors might see in the coming year(s). I told Isaiah I thought we'd need about 10 minutes to knock this video out...we ended up going for almost 20 and it's all substance, no filler. We also discuss what we are hoping to accomplish in 2020. Isaiah has big goals for his firm, ID Financial Planning and Wealth Management, along with being able to give back more to the advisor community (I love this!).  

A quick intro to the Advisor of Tomorrow Podcast. Financial advisors building practices for the next thirty years have an exciting opportunity ahead of themselves--but it is also going to be a challenge. The Advisor of Tomorrow will help financial advisors adapt to the changing landscape in our profession and stay ahead of the curve. https://justincastelli.io/blog/