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Our guest this time is Aaron Wolpoff who has spent his professional career as a marketing strategist and consultant to help companies develop strategic brands and enhance their audience growth. He owns the marketing firm, Double Zebra. He tells us about the name and how his company has helped a number of large and small companies grow and better serve their clients.   Aaron grew up in the San Diego area. He describes himself as a curious person and he says he always has been such. He loves to ask questions. He says as a child he was somewhat quiet, but always wanted to know more. He received his Bachelor's degree in marketing from the University of California at San Diego. After working for a firm for some four and a half years he and his wife moved up to the bay area in Northern California where attended San Francisco State University and obtained a Master's degree in Business.   In addition to his day job functioning as a business advisor and strategist Aaron also hosts a podcast entitled, We Fixed it, You're Welcome. I had the honor to appear on his podcast to discuss Uber and some of its accessibility issues especially concerning access by blind persons who use guide dogs to Uber's fleet. His podcast is quite fascinating and one I hope you will follow.   Aaron provides us in this episode many business insights. We talk about a number of challenges and successes marketing has brought to the business arena. I hope you like what Aaron offers.     About the Guest:   Aaron Wolpoff is a seasoned marketing strategist and communications consultant with a track record of positioning companies, products, and thought leadership for maximum impact. Throughout his career, Aaron has been somewhat of a trendspotter, getting involved in early initiatives around online banking, SaaS, EVs, IoT, and now AI, His ability to bridge complex industry dynamics and technology-driven solutions underscores his role as a forward-thinking consultant, podcaster, and business advisor, committed to enhancing organizational effectiveness and fostering strategic growth.   As the driving force behind the Double Zebra marketing company, Aaron excels in identifying untapped marketing assets, refining brand narratives, and orchestrating strategic pivots from paid advertising to organic audience growth. His insights have guided notable campaigns for consumer brands, technology firms, and professional service providers, always with a keen eye for differentiating messages that resonate deeply with target audiences. In addition to his strategic marketing expertise, Aaron hosts the Top 20 business management podcast, We Fixed It, You're Welcome, known for its sharp, humorous analysis of major corporate challenges and missteps. Each episode brings listeners inside complex business scenarios, unfolding like real-time case studies where Aaron and his panel of experts dissect high-profile decisions, offering insightful and actionable solutions. His ability to distill complex business issues into relatable, engaging discussions has garnered widespread acclaim and a dedicated following among executives and decision-makers.   Ways to connect with Aaron:   Marketing company: https://doublezebra.com Podcast: https://wefixeditpod.com LinkedIn: https://linkedin.com/in/marketingaaron     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Hi there, and welcome to another episode of unstoppable mindset. Today, we get to chat with Aaron Wolpoff, who is a marketing strategist and expert in a lot of different ways. I've read his bio, which you can find in the show notes. It seems to me that he is every bit as much of an expert is his bio says he is, but we're going to find out over the next hour or so for sure. We'll we'll not pick on him too much, but, but nevertheless, it's fun to be here. Aaron, so I want to welcome you to unstoppable mindset. I'm glad you're here, and we're glad that we get a chance to do   Aaron Wolpoff, ** 01:58 this. Thanks, Michael, thanks for having me. You're gonna grill me for an hour, huh?   Michael Hingson ** 02:04 Oh, sure. Why not? You're used to it. You're a marketing expert.   Aaron Wolpoff, ** 02:08 That's what we do. Yeah, we're always, uh, scrutiny for one thing or another.   Michael Hingson ** 02:13 I remember, I think it was back in was it 82 or 1982 or 1984 when they had the big Tylenol incident. You remember that? You know about   Aaron Wolpoff, ** 02:25 that? I do? Yeah, there's a Netflix documentary happening right now. Is there? Well, yeah,   Michael Hingson ** 02:31 a bottle of Tylenol was, for those who don't know, contaminated and someone died from it. But the manufacturer of Tylenol, the CEO the next day, just got right out in front of it and said what they were going to do about removing all Tylenol from the shelves until it could be they could all be examined and so on. Just did a number of things. It was a wonderful case, it seemed to me, for how to deal with a crisis when it came up. And I find that all too many companies and organizations don't necessarily know how to do that. Do they now?   Aaron Wolpoff, ** 03:09 And a lot of times they operate in crisis mode. That's the default. And no one likes to be around that, you know. So that's, I guess, step one is dealing even you know, deal with a crisis when it comes up, and make sure that your your day to day is not crisis fire as much as possible,   Michael Hingson ** 03:26 but know how to deal with a crisis, which is kind of the issue, and that's, that's what business continuity, of course, is, is really all about. I spoke at the Business Continuity Institute hybrid conference in London last October, and as one of the people who asked me to come and speak, explained, business continuity, people are the what if people that are always looking at, how do we deal with any kind of an emergency that comes up in an organization, knowing full well that nobody's really going to listen to them until there's really an emergency, and then, of course, they're indispensable, but The rest of the time they're not for   Aaron Wolpoff, ** 04:02 sure. Yeah, it's definitely that, you know, good. You bring up a good point about knowing how to deal with a crisis, because it will, it, will you run a business for long enough you have a company, no matter how big, eventually something bad is going to happen, and it's Tylenol. Was, is pre internet or, you know, we oh, yeah, good while ago they had time to formulate a response and craft it and and do a well presented, you know, public reassurance nowadays it's you'd have five seconds before you have to get something out there.   Michael Hingson ** 04:35 Well, even so, the CEO did it within, like, a day or so, just immediately came out and said what, what was initially going to be done. Of course, there was a whole lot more to it, but still, he got right out in front of it and dealt with it in a calm way, which I think is really important for businesses to do, and and I do find that so many don't and they they deal with so many different kinds of stress. Horrible things in the world, and they create more than they really should about fear anyway,   Aaron Wolpoff, ** 05:07 yeah, for sure, and now I think that Tylenol wasn't ultimately responsible. I haven't watched to the end, but if I remember correctly, but sometimes these crisis, crises that companies find themselves embroiled in, are self perpetuated? Yeah?   Michael Hingson ** 05:23 Well, Tylenol wasn't responsible. Somebody did it. Somebody put what, cyanide or something in into a Tylenol bottle. So they weren't responsible, but they sure dealt with it, which is the important thing. And you know, they're, they're still with us. Yeah?   Aaron Wolpoff, ** 05:38 No, they dealt with it. Well, their sales are great, everyday household product. No one can dispute it. But what I say is, with the with the instantaneousness of reach to your to your public, and to you know, consumers and public at large, a lot of crises are, can be self perpetuated, like you tweet the wrong thing, or is it called a tweet anymore? I don't know, but you know, you post something a little bit a little bit out of step with what people are think about you or thinking in general, and and now, all of a sudden, you're in the middle of something that you didn't want to be in the middle of, as a company well,   Michael Hingson ** 06:15 and I also noticed that, like the media will, so often they hear something, they report it, and they haven't necessarily checked to see the facts behind it, only to find out within an hour or two that what they reported was wrong. And they helped to sometimes promote the fear and promote the uncertainty, rather than waiting a little bit until they get all the information reasonably correct. And of course, part of the problem is they say, well, but everybody else is going to report it. So each station says everybody else is going to report it, so we have to keep up. Well, I'm not so sure about that all the time. Oh, that's very true, too, Michael, especially with, you know, off brand media outlets I'll spend with AI like, I'll be halfway through an article now, and I'll see something that's extremely generated and and I'll realize I've just wasted a whole bunch of time on a, you know, on a fake article, yeah, yeah, yeah, way, way too much. But even the mainstream media will report things very quickly to get it out there, but they don't necessarily have all the data, right. And I understand you can't wait for days to deal with things, but you should wait at least a little bit to make sure you've got data enough to report in a cogent way. And it just doesn't always happen.   Aaron Wolpoff, ** 07:33 Yeah, well, I don't know who the watch keepers of that are. I'm not a conspiracy theorist in that way by any means?   Michael Hingson ** 07:41 No, no, it isn't a conspiracy. But yeah,   Aaron Wolpoff, ** 07:44 yeah, no, no, I know, but it's again. I think it goes back to that tight the shortness of the cycle, like again. Tylenol waited a day to respond back in the day, which is great. But now, would you have you know, if Tylenol didn't say   Michael Hingson ** 07:59 anything for a day. If they were faced with a similar situation, people would vilify them and say, Well, wait, you waited a day to tell us something we wanted it in the first 30 seconds, yeah, oh, yeah. And that makes it more difficult, but I would hope that Tylenol would say, yeah. We waited a day because we were getting our facts together. 30 seconds is great in the media, but that doesn't work for reality, and in most cases, it doesn't. But yeah, I know what you're saying,   Aaron Wolpoff, ** 08:30 Yeah, but the appetite in the 24 hour news cycle, if people are hungry for new more information, so it does push news outlets, media outlets into let's respond as quick as possible and figure out the facts along the way. Yeah, yeah.   Michael Hingson ** 08:46 Well, for fun, why don't you tell us about sort of the early era and growing up, and how you got to doing the sorts of things that you're doing now. Well, I grew up in San Diego, California. I best weather in the country. I don't care what anyone says, Yeah,   Aaron Wolpoff, ** 09:03 you can't really beat it. No, I don't think anyone's gonna debate you on it. They call it the sunshine tax, because things cost a lot out here, but they do, you know, he grew up here, you put up with it. But yeah, so I grew up, grew up San Diego, college, San Diego. Life in San Diego, I've been elsewhere. I've traveled. I've seen some of the world. I like it. I've always wanted to come back, but I grew up really curious. I read a lot, I asked a lot of questions. And I also wanted, wanting to know, well, I want to know. Well, I wanted to know a lot of things about a lot of things, and I also was really scared. Is the wrong word, but I looked up to adults when I was a kid, and I didn't want to be put in a position where I was expected to know something that I didn't know. So it led to times where I'd pretend like I need you. Know, do you know? You know what this is, right? And I'd pretend like I knew, and early career, career even, and then I get called out on something, and it just was like a gut punch, like, but I'm supposed to know that, you know,   Michael Hingson ** 10:13 what did your parents think of you being so curious as you were growing up?   Aaron Wolpoff, ** 10:17 They they liked it, but I was quiet, okay? Quiet, quiet, quietly, confident and curious. It's just an interesting, I guess, an interesting mix. Yeah, but no, they Oh, they indulged it. I, you know, they answered my questions. They like I said, I read a lot, so frequent trips to the library to read a lot about a lot of things, but I think, you know, professionally, you take something that's kind of a grab bag, and what do I do with all these different interests? And when I started college undeclared, I realized, you know, communications, marketing, you kind of can make a discipline out of a bunch of interests, and call it something professional. Where did you go to college? I went to UCSD. UCSD, here in San Diego, yeah,   Michael Hingson ** 11:12 well, I was just up the road from you at UC Irvine. So here two good campuses,   Aaron Wolpoff, ** 11:18 they are, they are and UCSD. I was back recently. It's like a it's like a city. Now, every time we go back, we see these, these kids. They're babies. They get they get food every you know, they have, like, a food nice food court. There's parking, an abundance of parking, there's theaters, there's all the things we didn't have. Of course, we had some of it, but they just have, like, what if we had one of something or 50 parking spaces, they've got 5000 you know. And if we had, you know, one one food option, they got 35 Yeah, they don't know how good they have it.   Michael Hingson ** 11:53 When I was at UC urban, I think we had 3200 undergraduates. It wasn't huge. It was in that area. Now, I think there's 31,000 or 32,000 undergrads. Oh, wow. And as one of my former physics professors joked, he's retired, but I got to meet him. I was there, and last year I was inducted as an alumni member of Phi, beta, kappa. And so we were talking, and he said, You know what UCI really stands for, don't you? Well, I didn't, I said, What? And he said, under construction indefinitely. And there's, they're always building, sure, and that's that started when I was there, but, but they are always building. And it's just an amazing place today, with so many students and graduate students, undergrads and faculty, and it's, it's an amazing place. I think I'd have a little bit more of a challenge of learning where everything is, although I could do it, if I had to go back, I could do it. Yeah, UCI is nice. But I think you could say, you could say that about any of the UCs are constantly under, under development. And, you know, that's the old one. That's the old area. And I'm like, oh, that's I went to school in the old area. I know the old area. I remember Central Park. Yeah, for sure. Yeah. So you ended up majoring in Marketing and Communications,   Aaron Wolpoff, ** 13:15 yeah. So I undergrad in communications. They have a really nice business school now that they did not have at the time. So I predated that, but I probably would have ended up there. I got out with a very, not knocking the school. It's a great, wonderful school. I got out with a very theory, theoretical based degree. So I knew a lot about communications from a theory based perspective. I knew about brain cognition. I took maybe one quarter of practical use it professionally. It was like a video, like a video production course, so I I learned hands on, 111, quarter out of my entire academic career. But a lot of it was learning. The learning not necessarily applied, but just a lot of theory. And I started school at 17, and I got out just shortly after my 21st birthday, so I don't know what my hurry was, but, but there I was with a lot of theory, some some internships, but not a ton of professional experience. And, you know, trying to figure it out in the work world at that point. Did you get a graduate degree or just undergrad? I did. I went back. So I did it for almost five years in in financial marketing, and then, and I wear a suit and tie to work every day, which I don't think anyone does anymore. And I'm suddenly like, like, I'm from the 30s. I'm not that old, but, but no, seriously, we, you know, to work at the at the headquarters of a international credit union. Of course, I wear a suit, no after four and a half. Years there, I went back to graduate school up in the bay the Bay Area, Bay Area, and that's when I got my masters in in marketing. Oh, where'd you go in the Bay Area? San Francisco, state. Okay, okay, yeah, really nice school. It's got one of the biggest International MBA programs in the country, I think. And got to live in that city for a couple years.   Michael Hingson ** 15:24 We lived in Novato, so North Bay, for 12 years, from 2002 to the end of June 2014 Yeah, I like that area. That's, that's the, oh, the weather isn't San Diego's. That area is still a really nice area to live as well. Again, it is pretty expensive, but still it   Aaron Wolpoff, ** 15:44 is, yeah, I it's not San Diego weather, a beautiful day. There is like nothing else. But when we first got there, I said, I want to live by the beach. That's what I know. And we got out to the beach, which is like at the end of the outer sunset, and it's in the 40s streets, and it feels like the end of the universe. It just, it just like, feels apocalyptic. And I said, I don't want to live by the beach anymore, but, but no, it was. It was a great, great learning experience, getting an MBA. I always say it's kind of like a backpack or a toolkit you walk around with, because it is all that's all application. You know, everything that I learned about theory put into practice, you got to put into practice. And so I was, I was really glad that I that I got to do that. And like I said, Live, live in, live in the Bay. For a couple years, I'd always wanted   Michael Hingson ** 16:36 to, yeah, well, that's a nice area to live. If you got to live somewhere that is one of the nicer places. So glad you got that opportunity. And having done it, as I said for 12 years, I appreciate it too. And yeah, so much to offer there.   Aaron Wolpoff, ** 16:51 The only problem I had was it was in between the two.com bubbles. So literally, nothing was happening. The good side was that the apartment I was living in went for something like $5,500 before I got there, and then the draw everything dropped, you know, the bottom dropped out, and I was able to squeak by and afford living in the city. But, you know, you go for look, seeking your fortune. And there's, there's, I had just missed it. And then I left, and then it just came back. So I was, I was there during a lull. So you're the one, huh? Okay, I didn't do it, just the way Miami worked out. Did you then go back to San Diego? I did, yeah. So I've met my wife here. We moved up to the bay together, and when we were debating, when I graduated, we were thinking, do we want to drive, you know, an hour and a half Silicon Valley or someone, you know, somewhere further out just to stay in the area? Or do we want to go back to where we where we know and like, and start a life there and we, you know, send, like you said at the beginning, San Diego is not a bad place to be. So as it was never a fallback, but as a place to, you know, come back home to, yeah, I welcomed it.   Michael Hingson ** 18:08 And so what did you do when you came back to San Diego?   Aaron Wolpoff, ** 18:12 So I have my best friend from childhood was starting as a photography company still does, and it was starting like a sister company, as an agency to serve the photography company, which was growing really fast, and then also, like picking up clients and building a book out of so he said, you know you're, I see you're applying for jobs, and I know that you're, you know, you're getting some offers and things, but just say no To all of them and come work with me and and at the time it was, it was running out of a was like a loft of an apartment, but it, you know, it grew to us, a small staff, and then a bigger staff, and spun off on its own. And so that's, that's what I did right out of, right out of grad school. I said no to a few things, and said there's a lot, lot worse fates than you know, spending your work day with your best friend and and growing a company out and so what exactly did you do for them? So it was like, we'll call it a boutique creative agency. It was around the time of I'm making myself sound so old. See, so there was flash, flash technology, like web banners were made with Flash. It had moved to be flash, Adobe, Flash, yeah. So companies were making these web banners, and what you call interactive we got a proficiency of making full website experiences with Flash, which not a lot of companies were doing. So because of that, it led to some really interesting opportunities and clients and being able to take on a capability, a proficiency that you know for a time. Uh was, was uh as a differentiator, say, you know, you could have a web banner and an old website, or you could have a flash, interactive website where you take your users on an experience with music and all the things that seem so dated now,   Michael Hingson ** 20:14 well, and of course, unfortunately, a lot of that content wasn't very accessible, so some of us didn't really get access to a lot of it, and I don't remember whether Adobe really worked to make flash all that accessible. They dealt with other things, but I'm not sure that flash ever really was. Yeah, I'm with you on that. I really, I don't think so.   Aaron Wolpoff, ** 20:38 What we would wind up doing is making parallel websites, but, but then mobile became a thing, and then you'd make a third version of a website, and it just got tedious. And really it's when the iPhone came out. It just it flash got stopped in its tracks, like it was like a week, and then action script, which is the language that it runs on, and all the all the capabilities and proficiencies, just there was no use for it anymore.   Michael Hingson ** 21:07 Well, and and the iPhone came out, as you said, and one of the things that happened fairly early on was that, because they were going to be sued, Apple agreed to make the I devices accessible, and they did something that hadn't really been done up to that time. They set the trend for it. They built accessibility into the operating systems, and they built the ability to have accessibility into the operating systems. The one thing that I wish that Apple would do even a little bit more of than they do, than they do today, although it's better than it used to be, is I wish they would mandate, or require people who are going to put apps in the App Store, for example, to make sure that the apps are accessible. They have guidelines. They have all sorts of information about how to do it, but they don't really require it, and so you can still get inaccessible apps, which is unfortunate,   Aaron Wolpoff, ** 22:09 that is Yeah, and like you said, with Flash, an entire you know, ecosystem had limited to no accessibility, so   Michael Hingson ** 22:16 and making additional on another website, Yeah, a lot of places did that, but they weren't totally equal, because they would make enough of the website, well, they would make the website have enough content to be able to do things, but they didn't have everything that they had on the graphical or flash website, and so It was definitely there, but it wasn't really, truly equal, which is unfortunate, and so now it's a lot better.   Aaron Wolpoff, ** 22:46 Yeah, it is no and I hate to say it, but if it came down to limited time, limited budget, limited everything you want to make something that is usable and efficient, but no, I mean, I can't speak for all developers, but no, it would be hard. You'd be hard pressed to create a an equally parallel experience with full accessibility at the time.   Michael Hingson ** 23:16 Yeah, yeah, you would. And it is a lot better. And there's, there's still stuff that needs to be done, but I think over time, AI is going to help some of that. And it is already made. It isn't perfect yet, but even some graphics and so on can be described by AI. And we're seeing things improve over, over, kind of what they were. So we're making progress, which is good,   Aaron Wolpoff, ** 23:44 yeah, no, I'm really happy about that. And with with AI and AI can go through and parse your code and build in all you know, everything that that needs to happen, there's a lot less excuse for for not making something as accessible as it can   Michael Hingson ** 23:59 be, yeah, but people still ignore it to a large degree. Still, only about 3% of all websites really have taken the time to put some level of accessibility into them. So there's still a lot to be done, and it's just not that magical or that hard, but it's mostly, I think, education. People don't know, they don't know that it can be done. They don't think about it being done, or they don't do it initially, and so then it becomes a lot more expensive to do later on, because you got to go back and redo   Aaron Wolpoff, ** 24:28 it, all right, yeah, anything, anytime you have to do something, something retroactive or rebuild, you're, yeah, you're starting from not a great place.   Michael Hingson ** 24:37 So how long did you work with your friend?   Aaron Wolpoff, ** 24:42 A really long time, because I did the studio, and then I wound up keeping that alive. But going over to the photography side, the company really grew. Had a team of staff photographers, had a team of, like a network of photographers, and. And was doing quite, quite a lot, an abundance of events every year, weddings and corporate and all types of things. So all in, I was with the company till, gosh, I want to say, like, 2014 or so. Wow. Yeah. Yeah.   Michael Hingson ** 25:21 And then what did you go off and do?   Aaron Wolpoff, ** 25:25 So then I worked for an agency, so I got started with creative and, well, rewinding, I got started with financial marketing, with the suit and tie. But then I went into creative, and I've tried pretty much every aspect of marketing I hadn't done marketing automation and email sequences and CRMs and outreach and those types of things. So that was the agency I worked for that was their specialization, which I like, to a degree, but it's, it's not my, not my home base. Yeah, there's, there's people that love and breathe automation. I like having interjecting some, you know, some type of personal aspect into the what you're putting out there. And I have to wrestle with that as ai, ai keeps growing in prominence, like, Where's the place for the human, creative? But I did that for a little while, and then I've been on my own for the past six or seven years.   Michael Hingson ** 26:26 So what is it you do today? Exactly?   Aaron Wolpoff, ** 26:30 So I'm, we'll call it a fractional CMO, or a fractional marketing advisor. So I come in and help companies grow their their marketing and figure themselves out. I've gone I work with large companies. I've kind of gone back to early stage startups and and tech companies. I just find that they're doing really more, a lot more interesting things right now with the market the way it is. They're taking more chances and and they're they're moving faster. I like to move pretty quick, so that's where my head's at. And I'm doing more. We'll call em like CO entrepreneurial ventures with my clients, as opposed to just a pure agency service model, which is interesting. And and I got my own podcast. There you go. Yeah. What's your podcast called? Not to keep you busy, it's called, we fixed it. You're welcome. There you   Michael Hingson ** 27:25 go. And it seems to me, if my memory hasn't failed me, even though I don't take one of those memory or brain supplements, we were on it not too long ago, talking about Uber, which was fun.   Aaron Wolpoff, ** 27:39 We had you on there. I don't know which episode will drop first, this one or or the one you were on, but we sure enjoyed having you on there.   Michael Hingson ** 27:46 Well, it was fun. Well, we'll have to do more of it, and I think it'd be fun to but so you own your own business. Then today,   Aaron Wolpoff, ** 27:53 I do, yeah, it's called Double zebra.   Michael Hingson ** 27:56 Now, how did you come up with that name?   Aaron Wolpoff, ** 27:59 It's two basic elements, so basic, black and white, something unremarkable, but if you can take it and multiply it or repeat it, then you're onto something interesting.   Michael Hingson ** 28:13 Lots of stripes. Yeah, lots of stripes.   Aaron Wolpoff, ** 28:17 And it's always fun when I talk to someone in the UK or Australia, or then they say zebra or zebra, right? I get to hear the way they say it. It's that's fun. Occasionally I get double double zero. People will miss misname it and double zero. That's his   Michael Hingson ** 28:34 company's that. But has anybody called it double Zed yet?   Aaron Wolpoff, ** 28:39 No, that's a new one.   Michael Hingson ** 28:41 Yeah? Well, you never know. Maybe we've given somebody the idea now. Yeah, yeah. Well, so I'm I'm curious. You obviously do a lot to analyze and help people in critique in corporate mishaps. Have you ever seen a particular business mistake that you really admire and just really love, its audacity,   Aaron Wolpoff, ** 29:07 where it came out wrong, but I liked it anyway, yeah, oh, man,   Michael Hingson ** 29:13 let's see, or one maybe, where they learned from their mistake and fixed it. But still, yeah, sure.   Aaron Wolpoff, ** 29:23 Yeah, that's a good one. I like, I like bold moves, even if they're wrong, as long as they don't, you know, they're not harmful to people I don't know. Let's go. I'm I'm making myself old. Let's go back to Crystal crystal. Pepsi, there you go for that. But that was just such a fun idea at the time. You know, we're the new generation and, and this is the 90s, and everything's new now, and we're going to take the color out of out of soda, I know we're and we're going to take it and just make it what you know, but a little unfamiliar, right? Right? It's Crystal Pepsi, and the ads were cool, and it was just very of the moment. Now, that moment didn't last very long, no, and the public didn't, didn't hold on to it very long. But there's, you know, it was, it let you question, and I in a good way, what you thought about what is even a Pepsi. And it worked. It was they brought it back, like for a very short time, five, I want to say five or six years ago, just because people had a nostalgia for it. But yeah, big, big, bold, we're confident this is the new everyone's going to be talking about this for a long time, and we're going to put a huge budget behind it, Crystal Pepsi. And it it didn't, but yeah, I liked it.   Michael Hingson ** 30:45 So why is that that is clearly somebody had to put a lot of effort into the concept, and must have gotten some sort of message that it would be very successful, but then it wasn't,   Aaron Wolpoff, ** 31:00 yeah, yeah. For something like that, you have to get buy in at so many levels. You know, you have an agency saying, this is the right thing to do. You have CD, your leadership saying, No, I don't know. Let's pull back. Whenever an agency gets away with something and and spends a bunch of client money and it's just audacious, and I can't believe they did it. I know how many levels of buy in they had to get, yeah, to say, Trust me. Trust me. And a lot of times it works, you know, if they do something that just no one else had had thought of or wasn't willing to do, and then you see that they got through all those levels of bureaucracy and they were able to pull it off.   Michael Hingson ** 31:39 When it works. I love it. When it doesn't work. I love it, you know, just, just the fact that they did it, yeah, you got to admire that. Gotta admire it. They pulled it off, yeah. My favorite is still ranch flavored Fritos. They disappeared, and I've never understood why I love ranch flavored Fritos. And we had them in New Jersey and so on. And then we got, I think, out to California. But by that time, they had started to fade away, and I still have never understood why. Since people love ranch food so   Aaron Wolpoff, ** 32:06 much, that's a good one. I don't know that. I know those because it does, it does that one actually fill a market need. If there's Doritos, there's, you know, the ranch, I don't know if they were, they different.   Michael Hingson ** 32:17 They were Fritos, but they they did have ranch you know they were, they were ranch flavored, and I thought they were great. Yeah, I don't know. I don't know that one didn't hit because they have, I think they have chili flavor. They have regular. Do they have anything else honey barbecue? I don't know. I don't know, but I do still like regular, but I love ranch flavored the best. Now, I heard last week that Honey Nut Cheerios are going away. General Mills is getting rid of honey nut cheerios. No, is that real? That's what I heard on the news. Okay, I believe you, but I'll look it up anyway. Well, it's interesting. I don't know why, after so many years, they would but there have been other examples of cereals and so on that were around for a while and left and, well, Captain Crunch was Captain Crunch was one, and I'm not sure if lucky charms are still around. And then there was one called twinkles.   Aaron Wolpoff, ** 33:13 And I know all those except twinkles, but I would if you asked me, I would say, Honey Nut Cheerios. There's I would say their sales are better than Cheerios, or at least I would think so, yeah, at least a good portfolio company. Well, who knows, who knows, but I do know that Gen Z and millennials eat cereal a lot less than us older folks, because it takes work to put milk and cereal into a bowl, and it's not pre made, yeah. So maybe it's got to do with, you know, changing eating habits and consumer preferences   Michael Hingson ** 33:48 must be Yeah, and they're not enough of us, older, more experienced people to to counteract that. But you know, well, we'll see Yeah, as long as they don't get rid of the formula because it may come back. Yeah, well, now   Aaron Wolpoff, ** 34:03 Yeah, exactly between nostalgia and reboots and remakes and nothing's gone forever, everything comes back eventually.   Michael Hingson ** 34:10 Yeah, it does in all the work that you've done. Have you ever had to completely rethink and remake your approach and do something different?   Aaron Wolpoff, ** 34:24 Yeah, well, there's been times where I've been on uncharted territory. I worked with an EV company before EVs were a thing, and it was going, actually going head to head with with Tesla. But the thing there's they keep trying to bring it back and crowd sourcing it and all that stuff. It's, but at the time, it was like, I said it was like, which is gonna make it first this company, or Tesla, but, but this one looks like a, it looks, it feels like a spaceship. It's got, like space. It's a, it's, it's really. Be really unique. So the one that that is more like a family car one out probably rightly so. But there was no consumer understanding of not, let alone our preference, like there is now for an EV and what do I do? I have to plug it in somewhere and and all those things. So I had to rethink, you know what? There's no playbook for that yet. I guess I have to kind of work on it. And they were only in prototyping at the point where we came in and had to launch this, you know, teaser and teaser campaign for it, and build up awareness and demand for this thing that existed on a computer at the time.   Michael Hingson ** 35:43 What? Why is Tesla so successful?   Aaron Wolpoff, ** 35:48 Because they spent a bunch of money. Okay, that helps? Yeah, they were playing the long game. They could outspend competitors. They've got the unique distribution model. And they kind of like, I said, retrained consumers into how you buy a car, why you buy a car, and, and I think politics aside, people love their people love their teslas. You don't. My understanding is you don't have to do a whole lot once you buy it. And, and they they, like I said, they had the money to throw at it, that they could wait, wait it out and wait out that when you do anything with retraining consumers or behavior change or telling them you know, your old car is bad, your new this new one's good, that's the most. We'll call it costly and and difficult forms of marketing is retraining behavior. But they, they had the money to write it out and and their products great, you know, again, I'm not a Tesla enthusiast, but it's, it looks good. People love it. I you know, they run great from everything that I know, but so did a lot of other companies. So I think they just had the confidence in what they were doing to throw money at it and wait, be patient and well,   Michael Hingson ** 37:19 they're around there again the the Tesla is another example of not nearly as accessible as it should be and and I recognize that I'm not going to be the primary driver of a Tesla today, although I have driven a Tesla down Interstate 15, about 15 miles the driver was in the car, but, but I did it for about 15 miles going down I 15 and fully appreciate what autonomous vehicles will be able to do. We're way too much still on the cusp, and I think that people who just poo poo them are missing it. But I also know we're not there yet, but the day is going to come when there's going to be a lot more reliability, a lot less potential for accidents. But the thing that I find, like with the Tesla from a passenger standpoint, is I can't do any of the things that a that a sighted passenger can do. I can't unless it's changed in the last couple of years. I can't manipulate the radio. I can't do the other things that that that passengers might do in the Tesla, and I should be able to do that, and of all the vehicles where they ought to have access and could, the Tesla would be one, and they could do it even still using touch screens. I mean, the iPhone, for example, is all touch screen. But Apple was very creative about creating a mechanism to allow a person to not need to look at the screen using VoiceOver, the screen reader on the iPhone, but having a new set of gestures that were created that work with VoiceOver so that I could interact with that screen just as well as you can.   Aaron Wolpoff, ** 38:59 That's interesting that you say that, you know, Apple was working on a car for a while, and I don't know to a fact, but I bet they were thinking through accessibility and building that into every turn, or at least planning to,   Michael Hingson ** 39:13 oh, I'm sure they were. And the reality is, it isn't again. It isn't that magical to do. It would be simple for the Teslas and and other vehicles to do it. But, you know, we're we're not there mentally. And that's of course, the whole issue is that we just societally don't tend to really look at accessibility like we should. My view of of, say, the apple the iPhone, still is that they could be marketing the screen reader software that I use, which is built into the system already. They could, they could do some things to mark market that a whole lot more than they already do for sighted people. Your iPhone rings, um. You have to tap it a lot of times to be able to answer it. Why can't they create a mode when you're in a vehicle where a lot more of that is verbally, spoken and handled through voice output from the phone and voice input from you, without ever having to look at or interact with the screen.   Aaron Wolpoff, ** 40:19 I bet you're right, yeah, it's just another app at that point   Michael Hingson ** 40:22 well, and it's what I do. I mean, it's the way I operate with it. So I just think that they could, they could be more creative. There's so many examples of things that begin in one way and alter themselves or become altered. The typewriter, for example, was originally developed for a blind Countess to be able to communicate with her lover without her husband finding out her husband wasn't very attentive to her anyway. But the point is that the, I think the lover, created the this device where she could actually sit down and type a letter and seal it and give it to a maid or someone to give to, to her, her friend. And that's how the typewriter other other people had created, some examples, but the typewriter from her was probably the thing that most led to what we have today.   Aaron Wolpoff, ** 41:17 Oh, I didn't know that. But let me Michael, let me ask you. So I was in LA not too long ago, and they have, you know, driverless vehicles are not the form yet, but they we, I saw them around the city. What do you think about driverless vehicles in terms of accessibility or otherwise?   Michael Hingson ** 41:32 Well, again, so, so the most basic challenge that, fortunately, they haven't really pushed which is great, is okay, you're driving along in an autonomous vehicle and you lose connection, or whatever. How are you going to be able to pull it off to the side of the road? Now, some people have talked about saying that there, there has to be a law that only sighted people could well the sighted people a sighted person has to be in the vehicle. The reality is, the technology has already been developed to allow a blind person to get behind the wheel of a car and have enough information to be able to drive that vehicle just as well, or nearly as well, as a sighted person. But I think for this, from the standpoint of autonomousness, I'm all for it. I think we're going to continue to see it. It's going to continue to get better. It is getting better daily. So I haven't ridden in a fully autonomous vehicle, but I do believe that that those vehicles need to make sure, or the manufacturers need to make sure that they really do put accessibility into it. I should be able to give the vehicle all the instructions and get all the information that any sighted person would get from the vehicle, and the technology absolutely exists to do that today. So I think we will continue to see that, and I think it will get better all the way around. I don't know whether, well, I think they that actually there have been examples of blind people who've gotten into an autonomous vehicle where there wasn't a sighted person, and they've been able to function with it pretty well. So I don't see why it should be a problem at all, and it's only going to get   Aaron Wolpoff, ** 43:22 better. Yeah, for sure. And I keep thinking, you know, accessibility would be a prior priority in autonomous vehicles, but I keep learning from you, you know you were on our show and and our discussions, that the priorities are not always in line and not always where they necessarily should   Michael Hingson ** 43:39 be. Well. And again, there are reasons for it, and while I might not like it, I understand it, and that is, a lot of it is education, and a lot of it is is awareness. Most schools that teach people how to code to develop websites don't spend a lot of time dealing with accessibility, even though putting all the codes in and creating accessible websites is not a magically difficult thing to do, but it's an awareness issue. And so yeah, we're just going to have to continue to fight the fight and work toward getting people to be more aware of why it's necessary. And in reality, I do believe that there is a lot of truth to this fact that making things more accessible for me will help other people as well, because by having not well, voice input, certainly in a vehicle, but voice output and so on, and a way for me to accessibly, be able to input information into an autonomous vehicle to take to have it take me where I want to go, is only going to help everyone else as well. A lot of things that I need would benefit sighted people so well, so much.   Aaron Wolpoff, ** 44:56 Yeah, you're exactly right. Yeah, AI assisted. And voice input and all those things, they are universally loved and accepted now, yeah,   Michael Hingson ** 45:07 it's getting better. The unemployment rate is still very high among, for example, employable blind people, because all too many people still think blind people can't work, even though they can. So it's all based on prejudice rather than reality, and we're, we're, we're just going to have to continue to work to try to deal with the issues. I wrote an article a couple of years ago. One of the things where we're constantly identified in the world is we're blind or visually impaired. And the problem with visually impaired is visually we're not different simply because we don't see and impaired, we are not we're getting people slowly to switch to blind and low vision, deaf people and hard of hearing people did that years ago. If you tell a deaf person they're hearing impaired, they're liable to deck you on the spot. Yeah, and blind people haven't progressed to that point, but it's getting there, and the reality is blind and low vision is a much more appropriate terminology to use, and it's not equating us to not having eyesight by saying we're impaired, you know. So it's it's an ongoing process, and all we can do is continue to work at it?   Aaron Wolpoff, ** 46:21 Yeah, no. And I appreciate that you do. Like I said, education and retraining is, is call it marketing or call it, you know, just the way people should behave. But it's, that's, it's hard. It's one of the hardest things to do.   Michael Hingson ** 46:36 But, you know, we're making progress, and we'll, we'll continue to do that, and I think over time we'll we'll see things improve. It may not happen as quickly as we'd like, but I also believe that I and other people who are blind do need to be educators. We need to teach people. We need to be patient enough to do that. And you know, I see so often articles written about Me who talk about how my guide dog led me out of the World Trade Center. The guide dog doesn't lead anybody anywhere. That's not the job of the dog. The dog's job is to make sure that we walk safely. It's my job to know where to go and how to get there. So a guide dog guides and will make sure that we walk safely. But I'm the one that has to tell the dog, step by step, where I want the dog to go, and that story is really the crux of what I talk about many times when I travel and speak to talk to the public about what happened in the World Trade Center, because I spent a lot of time learning what I needed to do in order to escape safely and on September 11, not ever Having anticipated that we would need that kind of information, but still preparing for it, the mindset kicked in, and it all worked well.   Aaron Wolpoff, ** 47:49 You You and I talked about Uber on on my show, when you came on, and we gave them a little ding and figured out some stuff for them, what in terms of accessibility, and, you know, just general corporate citizenship, what's what's a company that, let's give them a give, give, call them out for a good reason? What's a company that's doing a good job, in your eyes, in your mind, for accessibility, maybe an unexpected one.   Michael Hingson ** 48:20 Well, as I mentioned before, I think Apple is doing a lot of good things. I think Microsoft is doing some good I think they could do better than they are in in some ways, but they're working at it. I wish Google would put a little bit more emphasis on making its you its interface more more usable to you really use the like with Google Docs and so on. You have to hurt learn a whole lot of different commands to make part of that system work, rather than it being as straightforward as it should be, there's some new companies coming up. There's a new company called inno search. Inno search.ai, it was primarily designed at this point for blind and low vision people. The idea behind inner search is to have any a way of dealing with E commerce and getting people to be able to help get help shopping and so on. So they actually have a a phone number. It's, I think it's 855, shop, G, P, T, and you can go in, and you can talk to the bot and tell it what you want, and it can help fill up a shopping cart. It's using artificial intelligence, but it understands really well. I have yet to hear it tell me I don't understand what you want. Sometimes it gives me a lot of things that more than I than I'm searching for. So there, there's work that needs to be done, but in a search is really a very clever company that is spending a lot of time working to make. Sure that everything that it does to make a shopping experience enjoyable is also making sure that it's accessible.   Aaron Wolpoff, ** 50:08 Oh, that's really interesting. Now, with with my podcast, and just in general, I spend a lot of time critiquing companies and and not taking them to test, but figuring out how to make them better. But I always like the opportunity to say you did something well, like even quietly, or you're, you know, people are finding you because of a certain something you didn't you took it upon yourselves to do and figure out   Michael Hingson ** 50:34 there's an audio editor, and we use it some unstoppable mindset called Reaper. And Reaper is a really great digital audio workstation product. And there is a whole series of scripts that have been written that make Reaper incredibly accessible as an audio editing tool. It's really great. It's about one of the most accessible products that I think I have seen is because they've done so well with it, which is kind of cool.   Aaron Wolpoff, ** 51:06 Oh, very nice. Okay, good. It's not even expensive. You gave me two to look, to pay attention to, and, you know, Track, track, along with,   Michael Hingson ** 51:16 yeah, they're, they're, they're fun. So what do people assume about you that isn't true or that you don't think is true?   Aaron Wolpoff, ** 51:25 People say, I'm quiet at times, guess going back to childhood, but there's time, there's situation. It's it's situational. There's times where I don't have to be the loudest person in the room or or be the one to talk the most, I can hang back and observe, but I would not categorize myself as quiet, you know, like I said, it's environmental. But now I've got plenty to say. You just have to engage me, I guess.   Michael Hingson ** 51:56 Yeah, well, you know, it's interesting. I'm trying to remember   Michael Hingson ** 52:04 on Shark Tank, what's Mark's last name, Cuban. Cuban. It's interesting to watch Mark on Shark Tank. I don't know whether he's really a quiet person normally, but I see when I watch Shark Tank. The other guys, like Mr. Wonderful with Kevin are talking all the time, and Mark just sits back and doesn't say anything for the longest period of time, and then he drops a bomb and bids and wins. Right? He's just really clever about the way he does it. I think there's a lot to be said for not just having to speak up every single time, but rather really thinking things through. And he clearly does that,   Aaron Wolpoff, ** 52:46 yeah, yeah, you have to appreciate that. And I think that's part of the reason that you know, when I came time to do a podcast, I did a panel show, because I'm surrounded by bright, interesting, articulate people, you included as coming on with us and and I don't have to fill every second. I can, I can, I, you know, I can intake information and think for a second and then maybe have a   Michael Hingson ** 53:15 response. Well, I think that makes a lot of sense, doesn't it? I mean, it's the way it really ought to be.   Aaron Wolpoff, ** 53:20 Yeah, if you got to fill an hour by yourself, you're always on, right?   Michael Hingson ** 53:26 Yeah, I know exactly what you mean. I know when I travel to speak. I figure that when I land somewhere, I'm on until I leave again. So I always enjoy reading books, especially going and coming on airplanes. And then I can be on the whole time. I am wherever I have to be, and then when I get on the airplane to come home, I can relax again.   Aaron Wolpoff, ** 53:45 Now, I like that. And I know, you keynote, I think I'd rather moderate, you know, I'll say something when I have something to say, and let other people talk for a while. Well, you gotta, you have a great story, and you're, you know, I'm glad you're getting it out there.   Michael Hingson ** 53:58 Well, if anybody needs a keynote speaker. Just saying, for everybody listening, feel free to email me. I'd love to hear from you. You can email me at Michael H i@accessibe.com or speaker at Michael hingson.com always looking for speaking engagements. Then we got that one in. I'm glad, but, but you know, for you, is there a podcast episode that you haven't done, that you really want to do, that just seems to be eluding you?   Aaron Wolpoff, ** 54:28 There are a couple that got away. I wanted to do one about Sesame Street because it was without a it was looking like it was going to be without a home. And that's such a hallmark of my childhood. And so many, yeah, I think they worked out a deal, which is probably what I was going to propose with. It's like a CO production deal with Netflix. So it seems like they're safe for the foreseeable future. But what was the other I think there's, there's at least one or two more where maybe the guests didn't line up, or. Or the timeliness didn't work. I was going to have someone connected to Big Lots. You remember Big Lots? I think they're still around to some degree, but I think they are, come on and tell me their story, because they've, you know, they've been on the brink of extinction for a little while. So it's usually, it's either a timing thing, with the with with the guest, or the news cycle has just maybe gone on and moved past us.   Michael Hingson ** 55:28 But, yeah, I know people wrote off Red Lobster for a while, but they're still around.   Aaron Wolpoff, ** 55:35 They're still around. That would be a good one. Yeah, their endless shrimp didn't do them any favors. No, that didn't help a whole lot, but it's the companies, even the ones we've done already, you know, they they're still six months later. Toilet hasn't been even a full year of our show yet, but in a year, I bet there's, you know, we could revisit them all over again, and they're still going to find themselves in, I don't know, hot water, but some kind of controversy for one reason or another. And we'll, we'll try to help them out again.   Michael Hingson ** 56:06 Have you seen any successes from the podcast episodes where a company did listen to you and has made some changes?   Aaron Wolpoff, ** 56:15 I don't know that. I can correlate one to one. We know that they listen. We can look at the metrics and where the where the list listens, are coming from, especially with LinkedIn, gives you some engagement and tells you which companies are paying attention. So we know that they are and they have now, whether they took that and, you know, implemented it, we have a disclaimer saying, Don't do it. You know, we're not there to give you unfiltered legal advice. You know, don't hold us accountable for anything we say. But if we said something good and you like it, do it. So, you know, I don't know to a T if they have then we probably given away billions of dollars worth of fixes. But, you know, I don't know the correlation between those who have listened and those who have acted on something that we might have, you know, alluded to or set out, right? But it has. We've been the times that we take it really seriously. We've we've predicted some things that have come come to pass.   Michael Hingson ** 57:13 That's cool, yeah. Well, you certainly had a great career, and you've done a lot of interesting things. If you had to suddenly change careers and do something entirely different from what you're doing, what would it be?   Aaron Wolpoff, ** 57:26 Oh, man, my family laughs at me, but I think it would be a furniture salesman. There you go. Yeah, I don't know why. There's something about it's just enough repetition and just enough creativity. I guess, where people come in, you tell them, you know you, they tell you their story, you know, you get to know them. And then you say, Oh, well, this sofa would be amazing, you know, and not, not one with endless varieties, not one with with two models somewhere in between. Yeah, I think that would be it keeps you on your feet.   Michael Hingson ** 58:05 Furniture salesman, well, if you, you know, if you get too bored, math is homes and Bob's furniture probably looking for people.   Aaron Wolpoff, ** 58:12 Yeah, I could probably do that at night.   Michael Hingson ** 58:18 What advice do you give to people who are just starting out, or what kinds of things do you would you give to people we have ideas and thoughts?   Aaron Wolpoff, ** 58:27 So I've done a lot of mentoring. I've done a lot of one on one calls. They told I always work with an organization. They told me I did 100 plus calls. I always tell people to take use the create their own momentum, so you can apply for things, you can stand in line, you can wait, or you can come up with your own idea and test it out and say, I'm doing this. Who wants in? And the minute you have an idea, people are interested. You know, you're on to something. Let me see what that's all about. You know, I want to be one of the three that you're looking for. So I tell them, create their own momentum. Try to flip the power dynamic. So if you're asking for a job, how do you get the person that you're asking to want something from you and and do things that are take on, things that are within your control?   Michael Hingson ** 59:18 Right? Right? Well, if you had to go back and tell the younger Aaron something from years ago, what would you give him in the way of advice?   Aaron Wolpoff, ** 59:30 Be more vulnerable. Don't pretend you know everything. There you go. And you don't need to know everything. You need to know what you know. And then get a little better and get a little better.   Michael Hingson ** 59:43 One of the things that I constantly tell people who I hire as salespeople is you can be a student, at least for a year. Don't hesitate to ask your customers questions because they're not out to. Get you. They want you to succeed. And if you interact with your customers and you're willing to learn from them, they're willing to teach, and you'll learn so much that you never would have thought you would learn. I just think that's such a great concept.   Aaron Wolpoff, ** 1:00:12 Oh, exactly right. Yeah. As soon as I started saying that to clients, you know, they would throw out an industry term. As soon as I've said I don't know what that is, can you explain it to me? Yeah? And they did, and the world didn't fall apart. And I didn't, you know, didn't look like the idiot that I thought I would when we went on with our day. Yeah, that whole protective barrier that I worked so hard to keep up as a facade, I didn't have to do it, and it was so freeing. Yeah, yeah, yeah,   Michael Hingson ** 1:00:41 I hear you. Well, this has been fun. We've been doing it for an hour. Can you believe it? Oh, hey, that was a quick hour. I know it was a lot of fun. Well, I want to thank you for being here, and I want to thank you all for listening. Please give us a five star rating wherever you're listening or watching. We really appreciate it. We value your thoughts. I'd love to hear from you and get your thoughts on our episode today. And I'm sure Aaron would like that as well, and I'll give you an email address in a moment. But Aaron, if people want to reach out to you and maybe use your services, how do they do that?   Aaron Wolpoff, ** 1:01:12 Yeah, so two ways you can check me out, at double zebra, z, E, B, R, A, double zebra.com and the podcast, I encourage you to check out too. We fixed it. Pod.com, we fixed it.   Michael Hingson ** 1:01:25 Pod.com, there you go. So reach out to Aaron and get marketing stuff done and again. Thank you all. My email address, if you'd like to talk to us, is Michael, H, I m, I C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, i, b, e.com, and if you know anyone else who you think ought to be a guest on our podcast, we'd love it if you give us an introduction. We're always looking for people, so please do and again. Aaron, I just want to thank you for being here. This has been a lot of fun.   Aaron Wolpoff, ** 1:01:58 That was great. Thanks for having me. Michael,   **Michael Hingson ** 1:02:05 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

Bruce and Gaydos explain how Buckeye firefighters helped deliver a baby on I-10.

Construction Leadership Coach Craig Watson of Coaching for Construction joined The Extra Mile Podcast to talk about the high rate of suicides in the construction industry and what he's doing to combat it as a mental health professional.  He also discussed the warning signs that employees might be struggling with mental health, provided a framework for managers to have difficult conversations with their employees and more.

Interstate News EP 50

In this episode, we're travelling the world, we're so late and Matt's no longer fancy. We're trying a smash hit from Australia, the Raspberry Smash Mars bar, which has a raspberry nougat and caramel. The Creeps also finally decide to try Dubai chocolate, the viral sensation of pistachio cream and crispy little kadayif strands inside of a chocolate bar. The Editor enjoyed, tune in to see what your favorite hosts thought. Note: we bought our Dubai chocolate at Hanlan's Meat Market and it was affordable if you just want to try some for the first time. Tune in to our 100th main episode for more on the market's killer menu!Trigger Warning: from about 5:00 on, Matt talks about fire, homicide involving a vehicle, and the loss of teen/young adult children. Graphic detail, discretion advised. This week, Matt is covering a local story of recent conviction and sentencing for a reckless driving and vehicular homicide case from 2024. The driver, Thomas Horner of PA, struck a car in road rage on Interstate 79, causing the vehicle to go off into the other lane, killing both passengers inside. Nothing else to say other than what Kelsey said "We don't do enough to end road rage, it's stupid, there's no point. We're all going to get there at the same time" Credit to Sam Kirk at wboy for covering the story wboy.com/news/crime/driver-found-guilty-in-monongalia-county-road-rage-incident-that-killed-2/

In the heart of the “Texas Triangle,” Hays and Caldwell counties are putting food manufacturing on the map. Located midway between Austin and San Antonio, the region offers access to Interstate 35, allowing connection to Gulf ports. With development-ready land and a thriving BBQ scene, the area has attracted considerable F&B investment in just the last year. From the Cold Corner sits down with Mike Kamerlander, president and CEO of the Hays Caldwell Economic Development Partnership and Scott Logan, president and CEO of Night Hawk Frozen Foods, to learn more.

On Saturday, August 30 th , after a beautiful drive across the plains of NortheasternNew Mexico, members of the Stop Forever WIPP Coalition arrived in the Village ofWagon Mound. With a population of less than 300, this rural community feels tight-knit,with many friends and families gathering to celebrate the mighty Pinto Bean every LaborDay. In addition to being next door to the beautiful Wagon Mound butte, this village isalso located right off Interstate 25. This stretch is one of the routes used by theDepartment of Energy (DOE) to transport legacy plutonium-contaminated waste frommaking the triggers, or pits, for nuclear weapons to the Waste Isolation Pilot Plant(WIPP), near Carlsbad, New Mexico.

ALSO: Earthquake devastates eastern Afghanistan... IndyCar season ends with Newgarden winSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Parts of Interstate 15 remained closed overnight after law enforcement shot a driver. Encinitas councilmember Luke Shaffer is facing several criminal charges from an incident that happened last month. This is the final weekend of NBC 7 and Telemundo 20's Clear the Shelters campaign.   What You Need To Know To Start Your Saturday. 

As the hunt for the alleged killer of two police officers continues in freezing conditions Victoria's north-east, the Chief Commissioner has confirmed the fugitive's wife and teenaged son have been interviewed and released.

//The Wire//2300Z August 27, 2025////ROUTINE////BLUF: TWO MASS SHOOTINGS STRIKE MINNEAPOLIS. CONCERNS WITHIN TRUCKING COMMUNITY GROW AS FOCUS ON TRAFFIC INCIDENTS INCREASES.// -----BEGIN TEARLINE------HomeFront-Arkansas: A truck driver was arrested after driving the wrong way across the Memphis-Arkansas Bridge yesterday, causing a large traffic disruption. Traffic was halted for some time as the driver was detained and his semi-truck removed from the roadway.Analyst Comment: This case is interesting as this was very likely an intentional act. The driver, who was driving for Raj Transport, had to be forcibly removed from the truck's cab at gunpoint by police.  There is also a bit of confusion regarding this case, as multiple individuals have been arrested under similar circumstances, with nearly the same name, over the past few weeks. Two weeks ago, another Indian driver was arrested in the same area. The driver's booking details revealed his name to be Harvinder Singh, not to be confused with the Harjinder Singh who caused the deaths of three people in Florida two weeks ago. In this case, the Arkansas Singh was highly intoxicated at the time of his arrest, with a BAC of 0.15%. So far, the wrong-way driver from yesterday has not been identified.As a brief summary, the following is a description of recent events which may be confusing due to the similarity of the names of those involved, and the circumstances of each incident:Harjinder Singh: Arrested on August 18th in California after causing the deaths of three on the Florida Turnpike.Harneet Singh: Passenger in Harjinder Singh's truck (and also his brother). Arrested on August 21st by ICE for being in the US illegally.Navjeet Singh: Arrested in Canada on August 22nd, after remaining a fugitive almost 9 months after causing a fatal crash in Manitoba.Harvinder Singh: Arrested on August 14th on I-40 near West Memphis for drunk driving.Unknown Raj Transport Driver: Arrested on August 26th after driving the wrong way on the Interstate 55 Bridge near West Memphis.Minnesota: Two mass shootings have been reported in Minneapolis over the past 24 hours. Yesterday a drive-by shooting was reported in the vicinity of Cristo Rey Jesuit High School on 4th Avenue. 1x person was killed and 6x others wounded during the attack. The suspect has not been identified and remains at large.This morning, a separate mass shooting was reported at the Annunciation Church on W 54th Street. One gunman targeted the Church during the all-school morning Mass for the Catholic School co-located with the Church. Local authorities report a total of 2x children killed, and 17x others wounded during the engagement. The suspect has been identified as Robin Westman (formerly Robert Westman), who was reported deceased at the scene.-----END TEARLINE-----Analyst Comments: At the moment, all evidence points to this Church shooting not being a random act, but a deliberate and targeted act of terrorism. A manifesto created by the murderer was posted online shortly before the attack, which (along with other content) confirms the shooter was a mentally ill transgender man who attacked his old Church.It is usually best to wait a few days for information to settle down after a major shooting. However in this case it is important to be aware that while the crime scene was still active, gun control activists were observed demonstrating at the scene, harassing parents who were trying to pick up their children from the school after the shooting. Horrific murder scenes are already a nightmare to manage...staging areas have to be established for reuniting families, media has to be kept from contaminating the crime scene, and further security concerns must be considered as well (just in case of secondary attacks). Any time a mass shooting like this occurs, it takes great skill to (on

Send us a textIn this harrowing part 2, Aundreah Maes tries to survive as Edwin Lara adds to his victim/survivor count. Lara also starts to make up a bunch of excuses for his actions. Finally, a surprise thief shows up to sprinkle around some more bad vibes as we close the book on this case. Patreon: https://www.patreon.com/badactspodPodMoth: https://podmoth.network/Ad: Thick Thighs & Creepy Vibes — https://podcasts.apple.com/us/podcast/thick-thighs-and-creepy-vibes/id1736179086 Episode Source List:KK's Readers: http://www.kksreaders.org/ https://www.justice.gov/usao-or/pr/former-bend-campus-security-officer-receives-second-life-sentence-federal-kidnapping-andhttps://www.justice.gov/usao-or/pr/central-oregon-man-indicted-carjacking-kidnapping-and-firearms-offenses https://oregon.public.law/statutes/ors_181a.970 https://www.oregonlive.com/crime/2019/04/federal-judge-issues-2nd-life-sentence-for-edwin-lara-a-campus-security-officer-turned-killer-armed-carjacker-and-kidnapper.html Surveillance of Aundreah & Lara: https://www.youtube.com/watch?v=IdSnpUcDWiY Edwin's Facebook Live: https://www.youtube.com/watch?v=cPjtxC02Am8 Isobel Reports Edwin: https://www.youtube.com/watch?v=D3Averw3z4Q The Car Chase & Arrest: https://www.youtube.com/watch?v=JMjjKbuzKRw Edwin's Confession: https://www.youtube.com/watch?v=e0QHfWcCmog https://abc3340.com/news/nation-world/salem-woman-back-home-after-being-kidnapped-by-accused-murderer?photo=1 https://www.koin.com/news/crime/kaylees-family-to-killer-rot-in-hell-scumbag/ https://www.news5cleveland.com/news/national/man-arrested-in-california-kidnap-charged-in-oregon-death https://www.koin.com/news/timeline-kaylee-sawyers-death-suspects-arrest/ https://apnews.com/general-news-2e086187d5104a35a10e9bb734f411a7 https://www.kgw.com/article/syndication/podcasts/urge-to-kill/kaylee-sawyers-family-settles-for-2-million-with-central-oregon-community-college/283-dee64426-1d9b-43f6-b907-1eca560e9d74 https://www.latimes.com/local/lanow/la-me-ln-yreka-oregon-abduction-family-kidnapping-20160727-snap-story.html https://katu.com/news/local/man-accused-of-killing-bend-woman-kaylee-sawyer-due-in-court-thursday https://www.cbsnews.com/news/witness-oregon-man-accused-of-murder-said-he-finished-it/https://kbnd.com/kbnd-news/local-news-feed/344007 https://www.cbsnews.com/news/testimony-oregon-womans-alleged-murderer-spoke-of-urge-to-kill/ https://bendbulletin.com/2022/08/11/ashes-of-murder-victim-kaylee-sawyer-stolen-thrown-in-bend-dumpster/ “Into the Night.” Dateline NBC. Season 26, Episode 28. 27 April 2018. Listened to on 11 August 2025.https://www.deschutesmemorial.com/obituaries/Kaylee-Anne-Sawyer-KK?obId=1638832

A new City Council report finds the borough with the most ghost plates is the Bronx. The illegal plates are tied to speeding vehicles that break traffic laws. The 16th annual Unicycle Festival comes to the city. A new report highlights the inequalities between Brooklyn neighborhoods when it comes to parks, transit and schools. And finally, WNYC's Michael Hill discuses what caused multiple sink holes to develop on a troubled stretch of highway in northern New Jersey.

Jenn discusses the crazy traffic situation on I-64 and how the lanes are not easily identified. 

Interstate News EP 48

Steve Gruber discusses news and headlines 

It was the Texas Department of Transportation's construction of the Congress Avenue bridge in the 1980s that first attracted Mexican Freetail bats to Austin, in droves that caused Austinites to push for their extermination. And now, TxDOT is caring for the bats once again, building alternative spots for their roosts as it tears apart bridges over Interstate 35. So to find out how they're faring in this new living situation, along with what happened to Austin's bats during the summer rainstorms, executive producer Eva Ruth Moravec is joined by Austin Bat Refuge co-founders, Dianne Odegard and Lee McKenzie. Plus, now is peak bat-watching season, so we've got a few tips on how and where to see them best.  Learn more about the sponsors of this August 25th episode: Wise Want some more Austin news? Then make sure to sign up for our Hey Austin newsletter.  And don't forget– you can support this show and get great perks by becoming a City Cast Austin Neighbor at membership.citycast.fm  Follow us @citycastaustin You can also text us or leave a voicemail.  Interested in advertising with City Cast? Find more info HERE 

President Donald Trump warns military troops could be deployed to new cities to fight soaring crime rates. His comments on truth social come amid a spat with Baltimore's governor. Details on what cities the president is considering.Authorities in New York have identified five victims who died in a tour bus crash on Interstate 90. The vehicle was making the return trip from Niagara falls when it fell into a ditch.A South Korean delegation visits China calling for normalization of ties between the two ahead of Monday's White House summit with South Korea. Two guests unpack what that means for U.S.–South Korea relations and what to expect in tomorrow's summit.Are habits and lifestyle the keys to a longer, healthier life? Hear the details on what research says can help in a preview of "Vital Signs" with Brendon Fallon.And, meet Maple, a former K-9 who's now helping to sniff out diseases and keep honey bees safe. Find out why researchers at the Michigan State University are counting on man's best friend.

//The Wire//2100Z August 22, 2025////ROUTINE////BLUF: "FLAGGING" OPERATIONS CONTINUE IN THE UNITED KINGDOM AS DISSENT GROWS REGARDING MIGRATION EFFORTS. JOHN BOLTON'S RESIDENCE RAIDED BY FBI.// -----BEGIN TEARLINE------International Events-United Kingdom: Opposition to migrant centers continues, mostly in the form of "flagging" operations around England. For the English, a common point of resistance has been the public display of the English flag, which in some context has been classified as a criminal act. As such, the emplacement of the St. George's Cross flag has become a focus point for British society over the past few days.-HomeFront-Colorado: The investigation into the stabbing of a park ranger at Staunton State Park has concluded with the arrest of the park ranger who initially made the allegations. Callum Heskett was arrested for making false claims regarding the attack, which turned out to be an elaborate hoax.Analyst Comment: It's not clear why he did it, but the Sheriff stated that Heskett intentionally stabbed himself and radioed in the "attack", which triggered a very widespread manhunt and lockdown of the surrounding area.Nebraska: Approximately two weeks since the raids first took place, two of the four hotels complicit in the Chaudhari child slavery scandal from have been shut down. The AmericInn and the Victorian Inn and Suites in Omaha were observed to be shuttered to the public yesterday afternoon, pending the human trafficking network investigations.Analyst Comment: The other two hotels, the Inn (formerly the Super 8) and the Roadway Inn are reported by local media to still be open for business, for the time being. Somewhat interestingly, the local media coverage of these closures has focused on the displacement of long-term residents of these hotels, many of which were formerly homeless. In an interview with local media, one hotel resident stated that these hotels were used as residences by people who couldn't rent due to poor credit, rental history, and so on. If these hotels were quietly serving as a sort of informal halfway house for long term residents, this human trafficking network could be much larger and more substantial than previously known.New York: This afternoon a tourbus suffered a rollover accident on Interstate 90 near Pembroke. The initial response was treated as a mass casualty event due to 52x patients being reported at the scene. Many fatalities and entrapments were also reported as a result of the crash.Maryland: This morning the home of John Bolton was raided by the FBI as part of an ongoing national security probe. The raid lasted several hours, and many boxes of documents were observed being removed from the residence.Analyst Comment: Beyond the headline, not much is known. Most journalistic speculation has theorized that the DoJ is trying to get him on mishandling of classified information, which is an easy charge to levy against most political elites who very rarely handle classified information properly.-----END TEARLINE-----Analyst Comments: In the United Kingdom, a bit of context for the "flagging" operations is important. Unlike in the United States (where the national flag is a common sight) throughout Europe in general national flags are not a typical observation throughout society. The one exception being...foreign flags. In many parts of the United Kingdom, the sight of Indian and Pakistani flags is vastly more common than the Union Jack, with foreign flags even being flown from government buildings.Even more important is that the official flag of the United Kingdom (but especially the flag of England, the St. George's Cross) has been demonized to the point of quite literally being illegal to display in some cases. Many people have been arrested for displaying the Union Jack at Hindu or Islamic street parades or events, a

Rob Fredette was joined by author Marshall Garvey to explore the memorable 1985 World Series between the Kansas City Royals and St. Louis Cardinals. They discuss Garvey's book Interstate 85 with player interviews, the famous Denkinger call, unexpected heroes, and the series' lasting legacy. The episode blends game recaps, personal anecdotes from players, behind-the-scenes details, and the broader nostalgia of 1980s baseball, offering a fresh look at an underrated championship. https://marshallpgarvey.com Marshall's book "Interstate '85 The Royals, The Cardinals and the Show-Me World Series" Publisher-University of Missouri Press You can find the book on Amazon and Barnes and Noble   RECORDED AUGUST 21, 2025 HODGEPOD can be heard on APPLE, SPOTIFY, IHEART, AUDACY, TUNEIN RADIO AND THE PODBEAN APP. hodgepodallin@yahoo.com

Rob Fredette was joined by author Marshall Garvey to explore the memorable 1985 World Series between the Kansas City Royals and St. Louis Cardinals. They discuss Garvey's book Interstate 85 with player interviews, the famous Denkinger call, unexpected heroes, and the series' lasting legacy. The episode blends game recaps, personal anecdotes from players, behind-the-scenes details, and the broader nostalgia of 1980s baseball, offering a fresh look at an underrated championship. https://marshallpgarvey.com Marshall's book "Interstate '85 The Royals, The Cardinals and the Show-Me World Series" Publisher-University of Missouri Press You can find the book on Amazon and Barnes and Noble   RECORDED AUGUST 21, 2025 HODGEPOD can be heard on APPLE, SPOTIFY, IHEART, AUDACY, TUNEIN RADIO AND THE PODBEAN APP. hodgepodallin@yahoo.com

Friday's “What's Buggin' You” segment for 8-22-25

Pennsylvania Treasurer Stacy Garrity has announced her candidacy for the Republican nomination for Governor in next year's election. In-home care agencies say the leading state budget proposal doesn’t go far enough to fix Pennsylvania’s growing staffing crisis. Agencies argue Pennsylvania’s low rates are forcing caregivers out of the workforce, leaving more than 100,000 shifts unfilled each month. West Nile Virus cases are climbing in Pennsylvania. Even though only two human cases have been reported in Pennsylvania this year, officials are encouraging people to take steps to prevent mosquito bites, which could lead to infection. A long-term closure and detour is set to begin this weekend along northbound Interstate 83 in Harrisburg. Pennsylvania state police and law enforcement in Texas are asking for the public's help as they seek to solve a murder case dating back to 1984. The Pennsylvania Department of Agriculture is issuing another advisory regarding raw milk being sold in the state. Consumers are advised to discard Sunshine Dairy brand raw milk, purchased between August 5 and August 15, 2025, in Berks, Lebanon, and Schuylkill counties. It's back to school season and that means school buses are back on area roadways. According to state data, York County has one of the highest rates of bus citations. In uncertain times, our community counts on facts, not noise. Support the journalism and programming that keep you informed. Donate now at www.witf.org/givenow.Support WITF: https://www.witf.org/support/give-now/See omnystudio.com/listener for privacy information.

The Maestro is joined by Scott Plaza, the lead Cardinals writer and editor of Interstate 70 Sports Media, to discuss the latest MLB Trade Deadline rumors, Erick Fedde getting DFA'd, and much more in the world of sports!

The August episode of "Crossroads of Rockland History" started streaming on Monday, August 18, 2025 at 10 am.On the August, 2025 episode of Crossroads, host Clare Sheridan welcomed Brad Conklin, chair of the Historical Society of the Palisades Interstate Park Region.Before the creation of the vast interstate park spanning New York and New Jersey, people lived and worked there in small villages and hamlets. The Historical Society of the Palisades Interstate Park Region (HS-PIPR) is a grassroots nonprofit organization that works to preserve and share the history of the people and places that were displaced as a result of the park.The HS-PIPR is located in the Tomkins Cove Public Library. 419 North Liberty Drive, Tomkins Cove, NY 10986. Its exhibits are open to the public on Saturdays, 1–4pm.Learn more about the HSPIPR through its Facebook group page at https://www.facebook.com/groups/697058125011131.On Saturday, September 6, 2025, the HS-PIPR will host a reunion of the hamlets that were once part of what is now Harriman State Park. The organization plans to share new bequests, including those from Joan Brooks's works, as well as the collection of Robert Wallace.On September 27, the HSRC will offer a guided hike to the Letchworth Reservoirs.  Visit www.RocklandHistory.org for info. The reading at the beginning of the episode was an excerpt from author Elizabeth "Perk" Stalter's book "Doodletown: Hiking Through History in a Vanished Hamlet on the Hudson."  ###Crossroads of Rockland History, a program of the Historical Society of Rockland County, starts streaming new episodes on the third Monday of each month at 10am. From October 2010 to May 2025, the program aired after the morning show on WRCR radio 1700 AM and www.WRCR.com. Join host Clare Sheridan as we explore, celebrate, and learn about our local history, with different topics and guest speakers every month. Our recorded broadcasts are also available for streaming on all major podcasts platforms and at our website. The Historical Society of Rockland County is a nonprofit educational institution and principal repository for original documents and artifacts relating to Rockland County. Its headquarters are a four-acre site featuring a history museum and the 1832 Jacob Blauvelt House in New City, New York. www.RocklandHistory.org

Interstate News EP 47

Tickets are now on sale for the Australian Property Scout Summit on Saturday, November 15th at The Star in Brisbane. This is your chance to walk away with a clear, actionable game plan for 2026, renewed clarity and motivation, advanced investor strategies and the tools to level up your investing, no matter where you're at in your journey. You'll be surrounded by the APS and SAP community and hundreds of driven investors to expand and develop your circle of influence. Spots are selling fast — secure yours now here and gear up for a massive 2026!

A fascinating chat with the author and baseball hostorian, whose new book "Interstate '85-The Royals, The Cardinals, and the Show-Me World Series" provide a fresh look at the iconic matchup four decades on. Great new details and insights to soak in!

In our first hour this Friday, we tell you "Five Things" that you need to know to start your weekend, and we discuss a speed camera initiative east of town on Interstate 64 in New Kent County.

In our 6:30 half hour, we talk to New Kent County Sheriff Lee Bailey, who describes the new speed camera initiative on Interstate 64 east of town here.

Washington Freedom's Rohit Anand joined Bob Miller and Chris Michaels during the Morning News Express to talk about the proposal to bring a Professional Cricket Park to Frederick where Interstate 70 meets the Monocacy River, could seat a maximum of 25,000 on special occasions.See omnystudio.com/listener for privacy information.

In this highly anticipated conversation with Life Time's Regional Manager of Fitness Programming, Leah Quartararo, we discovered how the new athletic club in the complex of the King & Queen Building is revolutionizing wellness for Atlanta's busiest professionals and their families. Leah shared her expert insights on creating a luxury fitness experience that's both high-performance and welcoming to all, proving you don't need endless time to prioritize your health. We delved into the secrets of corporate wellness, a topic Leah is uniquely qualified to discuss given her background in the high-fashion industry. She revealed simple, powerful strategies for executives to stay fit without a complete lifestyle overhaul. This exclusive interview also highlighted the critical—and often overlooked—role of recovery and specialized training in a busy life, a core philosophy behind the club's unique offerings. For anyone just starting their fitness journey in Atlanta, Leah's expert advice is a game-changer! Web: https://www.lifetime.life/loca... About Life Time Perimeter: Strategically situated for ultimate accessibility, Life Time Perimeter stands as a beacon of luxury and wellness in North Atlanta. This expansive 79,000-square-foot athletic country club, conveniently located at the intersection of Interstate 285 and Georgia 400, offers an escape where convenience meets unparalleled opulence. It is a destination designed to be effortless to arrive at, yet a true challenge to depart from, offering a comprehensive and all-inclusive experience for its members. The facility provides a complete lifestyle ecosystem, boasting state-of-the-art fitness equipment, dedicated studios for a wide array of group fitness classes—including yoga, cycle, and high-intensity training—and a spacious indoor pool. Members can retreat to the LifeSpa for rejuvenating treatments or fuel their bodies at the LifeCafe, which serves a menu of healthy, delicious options. Every detail within this premier athletic club, from the elegant design to the cutting-edge technology, is crafted to enhance the quality of life for its community. Life Time Perimeter is more than just a gym; it is an urban sanctuary where wellness, social connection, and thoughtful luxury converge. Ash Brown: Your Ultimate Guide to Inspiration, Empowerment, and Action Are you searching for a dynamic motivational speaker, an authentic podcaster, or an influential media personality who can ignite your passion for personal growth? Look no further than Ash Brown. This American multi-talented powerhouse is a captivating event host, an insightful blogger, and a dedicated advocate for helping people unlock their full potential. With her infectious optimism and genuine desire to empower others, Ash Brown has become a leading voice in the personal development and motivation space. Discover the World of Ash Brown: AshSaidit.com & The Ash Said It Show AshSaidit.com: A vibrant lifestyle blog and event platform, AshSaidit.com is your gateway to Ash's world. Here you'll find exclusive event invitations, honest product reviews, and a wealth of engaging content designed to inform and inspire. It's the perfect online destination to stay connected and get your daily dose of Ash's unique personality and insights. The Ash Said It Show: With over 2,100 episodes and over half a million global listens, "The Ash Said It Show" is a powerful and popular podcast. Ash engages in meaningful conversations with inspiring guests, diving into topics that truly matter. Listeners gain valuable life lessons, encouragement, and practical advice to help them navigate their own journeys. Why Ash Brown is a Leading Voice in Personal Development What truly distinguishes Ash Brown is her authentic and relatable approach to personal growth. She builds a genuine connection with her audience, offering practical advice and encouragement that feels like a conversation with a trusted friend. Ash doesn't shy away from life's challenges; instead, she provides the tools to tackle them head-on with confidence. Authentic Optimism: Ash's positive energy is contagious, empowering her audience to embrace new challenges with a more capable and hopeful mindset. Relatable Advice: Ash offers unfiltered, real-world guidance that resonates with people from all backgrounds. Her understanding that life can be tough makes her advice both honest and deeply encouraging. Actionable Strategies: Beyond just feeling good, Ash provides practical tips and strategies designed to help you turn your aspirations into tangible results. For a consistent source of inspiration, genuine encouragement, and actionable advice, Ash Brown is your ultimate resource. Her incredible positivity and unwavering dedication to helping others make her the ideal guide for maximizing your life's potential. Connect with Ash Brown: Goli Gummy Discounts: https://go.goli.com/1loveash5 Luxury Handbag Discounts: https://www.theofficialathena.... Review Us: https://itunes.apple.com/us/po... Subscribe on YouTube: http://www.youtube.com/c/AshSa... Instagram: https://www.instagram.com/1lov... Facebook: https://www.facebook.com/ashsa... Blog: http://www.ashsaidit.com/blog #atlanta #ashsaidit #theashsaiditshow #ashblogsit #ashsaidit®Become a supporter of this podcast: https://www.spreaker.com/podcast/the-ash-said-it-show--1213325/support.

On this episode of Bounced From The Roadhouse:Special Guests in 4B:Ear HealthCarly Pierce Rach GirlStupid CriminalFirst Interstate Bank - TikTok CommentsCandy from Arcana KingsStupid CriminalWhat Fans Leave BehindWould You RatherAOLThat's a Great QuestionPamela Anderson's PicklesJumping TrainsFairQuestions? Comments? Leave us a message! 605-343-6161Don't forget to subscribe, leave us a review and some stars Hosted on Acast. See acast.com/privacy for more information.

A widening project on I-75 enters its next phase, alleged fraud in Kentucky's driver's licensing system has state lawmakers calling for an investigation, a Lexington couple is on a mission to raise awareness about organ donation, how leaders in Warren County are planning for major growth, and a program serving adults with autism that's also supporting Kentucky's workforce.

ASHA doesn't own the SLP Interstate Compact, but in Virginia, they used it as leverage to oppose a petition aimed at removing the supervised experience requirement for full licensure. In this bonus episode, Dr. Jeanette Benigas, SLP, and Preston Lewis, MS/SLP, unpack the petition, ASHA's public letter of dissent, and why using the SLP Interstate Compact as a scare tactic matters for SLPs nationwide. We break down the Medicare Administrative Contractor and private insurance barriers, the CMS connection, and Fix SLP's alternative solution to qualify new graduates for full licensure immediately after graduation while protecting both access to care and new graduate support.·Want to earn some PDHs or CEUs with a discount? Find our most up-to-date promo codes and discounts here.·We want to collaborate with YOU. If you would like to lead or join your state team, please email your name and state to states@fixslp.com.·Become a sustaining partner to support our work.·Follow us on Instagram, Facebook, TikTok, and YouTube.·Find all our information at fixslp.com, and sign up for our email list to be alerted to new episodes and content.·Email us at team@fixslp.com.·Leave a message on our Minivan Meltdown line! ★ Support this podcast ★

We were zipping down the Interstate, and we saw this long cloud of thick blue smoke ahead of us. When we got close, we saw that it was belching out of the smokestack of this big old semi, and the smoke was so heavy you could hardly see as you passed it. In fact, it was a very good time to hold your breath. Now, as we passed him, I looked through the smoke into the cab, and I saw two men inside and they were just kind of laughing and they seemed oblivious to the smoke and the smell that they were spreading down the Interstate. Now, I noticed after we passed that semi and that mountain of smoke, that there were little black spots all over our windshield. Now, I instinctively reached for my windshield wipers to get rid of the spots, and it was then that I saw the driver ahead of us who had turned his wipers on. His entire windshield was smeared with this thick, black substance. Whew! Glad I didn't turn my wipers on. We stopped for lunch a few minutes later and when I got out I found spots of oil all over our vehicle. After we finished eating we got some great exercise cleaning off the oil. Now, that driver probably thought the smoke was just his problem, but it was actually a problem for everyone who got close to it. I'm Ron Hutchcraft and I want to have A Word With You today about "Leaving an Ugly Trail." Our word for today from the Word of God, we're in the Old Testament book of Jonah, and you know the Lord gave him directions to go to Nineveh. Jonah 1:3 says, "But Jonah ran away from the Lord." Which is kind of a humorous thought in itself (running away from the Lord, right?) but it says "He went down to Joppa where he found a ship and paid the fare, went aboard and sailed for Tarshish to flee from the Lord. Then the Lord sent a great wind on the sea, and such a violent storm arose that the ship threatened to break up." Well, of course, now the captain goes below, wakes up Jonah, and then it says, "The sailors said to each other, 'Come with us. Cast lots to find out who is responsible for this calamity.' They cast lots and the lot fell on Jonah. So they asked him, 'Tell us, who is responsible for making all this trouble? What did you do? Where do you come from? What is your country?' He said, 'I am a Hebrew and I worship the Lord, the God of heaven, who made the sea and the land.'" Now, Jonah has disobeyed God, and if he thinks like most of us 21st-century types, he's saying, "Hey, I might be sinning, but it's not hurting anybody. Right?" Oh, I suppose the driver of the smoky semi could have said, "I've got a problem, but it's not hurting anyone else." Well, he was wrong, and so was Jonah. Everyone around him was suffering; not because of their sin, but because of his. Modern morality says, "You know, it's okay if it doesn't hurt anybody." You know what? There's no such thing. I've hugged the parents who are sobbing over their son's life or their daughter's life. And while they're doing their thing, it could be breaking the heart of the people who love that person the most. I've been with the son or daughter who is waiting and watching while their parent walks away from the very truth they were taught by that parent, and they're crushed. No man is an island. When you have premarital sex you're hurting your future lifetime partner and their future lifetime partner. Your choices affect the family name, and they sure affect your Lord. They affect the reputation of your family. And while you're on your detour, unbelievers are deciding about Jesus based on how you are living and probably saying, "I don't need Him." See, sin twists everything around. You can't sin in a vacuum. You have an ugly trail of wounded people left behind when you're living outside of Christ's boundaries. There's pollution splattering everywhere close to you when you depart from the Word of God. The two you're hurting the most? You and a Savior who loves you very much, Who died so you don't have to do that sin. Isn't it time to end the hurt? Do it God's way. That pollution has already left a long enough trail.

Rep. John Ley examines whether Vancouver is maneuvering for more control over C-TRAN's Board of Directors as state law compliance prompts a potential reshuffle in representation — a change that could impact light rail funding and the Interstate 5 Bridge project. https://www.clarkcountytoday.com/opinion/opinion-is-vancouver-stacking-the-vote-at-c-tran/ #ClarkCounty #CTRAN #TransitGovernance #BoardRepresentation #LightRail #VancouverWA #PublicTransportation #IBR #WSDOT #Opinion

Interstate News EP 46

The state Department of Transportation released its final study examining the possibilities for reimagining Interstate 787. The study lays out five options with the cost ranging from $2.8 to $6 billion. One option rejected was sinking the elevated highway into a tunnel. The release of the study allows for the start of a two-year environmental review process for future projects along the nine-mile highway corridor. The recent state budget allocated $40 million for the review. The project could take up to 9 years. Jodi Smits Anderson of the ALbany Riverfront Collaborative talks to Mark Dunlea of Hudson Mohawk Magazine about the project. You can read Jodi's recent blog on the topic at https://2bgreener.com/?p=4950

A House committee issues subpoenas in the Jeffrey Epstein case, a new ad targets Congressman Massie, a new contract awards money to widen I-75, Lexington's mayor discusses running for a third term, a $1.5 billion uranium enrichment facility is planned for Western Kentucky, and a new program working to reduce suicides among veterans.

As cooler air sprawls in the eastern United States, heat will throttle up in the zone from west of the Rockies to east of the Interstate 5 corridor in the week ahead. The heat and winds will spur new wildfires. Also, Americans may disagree on whether to call them fireflies or lightning bugs, but the weather has made for a great year for the blinking bugs. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Formal announcements are made in the race for N.C. Senate, Republicans override several of Gov. Stein's vetoes with the help of local Democrats, and the National Transportation Safety Board investigates an accident on Interstate 485 that left six dead.

On today's episode, hear from Brad Bittleston, owner of Interstate Ag Plastics and speaker at the 2025 Crop Consultant Conference, about his upcoming session in September on complying with pesticide container recycling guidelines.Supporting the People who Support AgricultureThank you to this month's sponsors who make it possible to get you your daily news. Please feel free to visit their website.2025 Crop Consultant Conference - https://myaglife.com/crop-consultant-conference/

Commuters on Cleveland's West Side had better have a mug of patience in the cupholder beside them: A $173 million dollar construction project starts Aug. 4 and will impact traffic on Interstate 90 through October of 2028. Earlier this week on that stretch of highway, commuters may have needed a pontoon. I-90 in Lakewood and Rocky River was under water after a deluge. The construction project aims to fix the flooding. We will begin Friday's “Sound of Ideas Reporters Roundtable” discussing the I-90 project.

Interstate News EP 44

In this Scent 397 episode, balanced with nobility of Iris and depth of Patchouli, Chris is sporty spice and gives sass to british car watchers, Chrissy encourages you to get the 397 fragrance (includes Patuilli), Tim is the piercer enforcer pumper while Mental plans his Porsche 912 road trip like a poet on a bender—romantic, reckless, and always convinced that Interstate 5 will somehow reward poor decisions with good stories. Really we discuss ‘Tale of Woe,' and how breakdowns hit differently now versus when we were younger and broke. We reflect on lessons learned, offer practical advice for surviving a road trip with a hooptie. (Hint: Bring cash, carry AAA, and above all—expect the unexpected.) We balance that with your inputs and experiences. Listener shoutouts roll in, from celebrating National Stick Shift Day to a German word for when improvements go hilariously wrong: Verschlimmbesserung. There's praise for AAA, complaints about Boston drivers, and deep appreciation for the absurdity of breakdown stories. The highlight? Mental's epic California road trip story is broken into three seemingly unbelievable vignettes, each wilder than the last—Red Bull-can roadside repairs, getting hit on at a bar, and experiencing the surreal corporate bustle of a Morgan Hill Starbucks. Spoiler: all three stories are true.We even talk about our latest wild Racing Junk find—a 1989 Toyota Celica GTS Lemons racecar with a V6 swap, a pile of spare parts, and a sketchy-but-free enclosed trailer. We break down the value of 17 RS4 tires (most likely used) and debate the trailer's potential for hauling poor life choices. Mental dreams of acquiring it despite no truck to tow it. Scent 397 link: https://thescentreserve.com/products/397-car-air-freshener-inspired-by-la-vie-est-belleThe West Coast Alice's Restauranthttps://alicesrestaurant.com/89 Celica for $3k with tons of spars and a trailer on Racing Junkhttps://www.racingjunk.com/24-hours-of-lemons-cars-and-equipment-for-sale/184731237/1989-toyota-celica-gt-s-hatchback-2d.html?category_id=4520&np_offset=2#2Brittany Force is the fastest human in NHRA History (Brad Brownell @ Jalopnik)https://www.jalopnik.com/1917563/brittany-force-officially-fastest-person-drag-racing/ Monster Truck loses Tire, smashes Kia (Jerry Perez @ the Drive) https://www.thedrive.com/news/monster-truck-show-turns-terrifying-when-stray-tire-crushes-spectators-kia Real Life Grand Theft Auto with a Fire Truck (Justin Hughes @ Jalopnik) https://www.jalopnik.com/1918171/stolen-fire-truck-smashes-14-cars/ Free Bingo Card Generatorhttps://myfreebingocards.com/bingo-card-generatorPlay Cardle!Playcardle.comChris Blizzard Lighting Guidehttps://docs.google.com/document/d/1W0Wk6fGSO2G7y3fDUMeBcsJ58XCZF6w0E77wXuqNrV8/mobilebasic?fbclid=IwY2xjawKaAtVleHRuA2FlbQIxMABicmlkETFjTmRidmN2bWFreVpWTVJMAR4qfvXupatPN52a6j2I2NhnvvfyNGFdmVcIZs37A3fWaYkKm-is8vJxOedoWw_aem_U2NDwxufdWEd0Pn-9DU3HwJoining the E1R F1 Fantasy League! It's Free and Chrissy is losing!!!https://fantasygp.com, Build your own team, then join league 74259541Mental's Porsche 912 - https://youtu.be/_AEg7U4mWgI?feature=shared Our Website -⁠ https://everyoneracers.com/⁠ Download or stream here -⁠ https://open.spotify.com/show/5NsFZDTcaFlu4IhjbG6fV9 ⁠https://www.youtube.com/channel/UCPrTs8wdzydOqbpWZ_y-xEA ⁠ - Our YouTube

GDP Script/ Top Stories for July 26th Publish Date: July 26th PRE-ROLL: From the BG AD Group Studio Welcome to the Gwinnett Daily Post Podcast. Today is Saturday, July 26th and Happy Birthday to Mick Jagger I’m Peyton Spurlock and here are your top stories presented by Gwinnett KIA Mall of Georgia. Georgia leaders dedicate Gwinnett County bridge in honor of fallen state trooper New Georgia Senate panel to take up abolishing state income tax Partnership between Georgia technical colleges, university system targets nursing students All of this and more is coming up on the Gwinnett Daily Post podcast, and if you are looking for community news, we encourage you to listen daily and subscribe! Break 1: 07.14.22 KIA MOG STORY 1: Georgia leaders dedicate Gwinnett County bridge in honor of fallen state trooper The Gravel Springs Road bridge over Interstate 85 was officially dedicated as the Trooper Jimmy Cenescar Memorial Bridge during a ceremony on Thursday. Governor Brian Kemp and other officials attended the event, honoring Trooper Cenescar’s service. The bridge, named in his memory, recognizes his contributions and dedication. The ceremony included speeches, an honor guard presentation, and reflections on the importance of the dedication. STORY 2: New Georgia Senate panel to take up abolishing state income tax Georgia is exploring the elimination of its state income tax, aiming to become the 10th state without one. Sen. Blake Tillery announced a new Senate committee to study the issue, with plans to introduce legislation in 2026. Lt. Gov. Burt Jones supports the initiative as part of his gubernatorial platform. While Georgia recently reduced its income tax rate to 5.19%, concerns remain about replacing lost revenue, potentially through higher sales taxes. The committee will study models from nine states without income taxes and report findings by Dec. 15. STORY 3: Partnership between Georgia technical colleges, university system targets nursing students Georgia nursing students with associate degrees from technical colleges can now transfer seamlessly to four-year public universities to pursue a Bachelor of Science in Nursing, thanks to a new agreement between the Technical College System of Georgia (TCSG) and the University System of Georgia (USG). This initiative, supported by House Bill 192, aims to address the state’s nursing shortage, worsened by the pandemic, and meet growing healthcare demands, especially in rural areas. Governor Brian Kemp praised the partnership for expanding opportunities and strengthening Georgia’s workforce. We have opportunities for sponsors to get great engagement on these shows. Call 770.874.3200 for more info. We’ll be right back Break 2: DTL NATIONAL NIGHT OUT STORY 4: Pilgrim's to build food plant in Northwest Georgia Pilgrim's, a leading food company, will invest $400 million to build a prepared foods plant in Walker County, Northwest Georgia, creating over 630 jobs by 2027. The plant will produce fully cooked chicken products, expanding Pilgrim's existing presence in Georgia, where it already supports 7,500 jobs. Governor Brian Kemp praised the project for boosting Georgia’s agriculture industry and creating quality jobs. The state partnered with local authorities and the Technical College System of Georgia to support the development. STORY 5: Kelvin King running for secretary of state Atlanta businessman and Air Force veteran Kelvin King has announced his candidacy for Georgia secretary of state, focusing on hybrid voting systems, cleaning voter rolls, and overhauling business licensing. King, who previously ran for the U.S. Senate, joins State Rep. Tim Fleming in the Republican race. Incumbent Brad Raffensperger, known for rejecting Donald Trump’s 2020 election claims, has not announced if he will seek a third term and is reportedly considering runs for governor or Senate. Break 3: STORY 6: Peachtree Corners resident recognized as outstanding Appalachian State alum Appalachian State University honored four alumni, including Peachtree Corners resident Phillip Ostwalt, at the 2025 Alumni Awards Gala on July 12. Ostwalt received the Outstanding Service Award for his exceptional contributions to the university. A 1983 accounting graduate, Ostwalt is CEO of DL Phillips Investment Builders and a retired KPMG partner. He has supported scholarships, served on the Walker College of Business Advisory Council since 2005, and is a member of the Chancellor’s Society and Yosef Club. Chancellor Heather Norris praised the honorees for their lasting impact on the university and society. STORY 7: Gwinnett government, tourism officials teaming up on Gas South Arena renovations Gwinnett County and Explore Gwinnett are planning a $170-$176 million renovation of the 23-year-old Gas South Arena. The project will modernize the venue with upgrades to security, technology, concessions, premium seating, restrooms, and parking, including a multi-level deck. The arena, home to three professional sports teams, aims to enhance guest experiences and remain competitive. Funding will come from reserve cash, bonds, and other sources. Officials emphasize the arena’s cultural and economic importance, with renovations ensuring it continues to be a key entertainment hub for Gwinnett County. We’ll have closing comments after this Break 4: Ingles Markets 8 Signoff – Thanks again for hanging out with us on today’s Gwinnett Daily Post Podcast. If you enjoy these shows, we encourage you to check out our other offerings, like the Cherokee Tribune Ledger podcast, the Marietta Daily Journal, or the Community Podcast for Rockdale Newton and Morgan Counties. Read more about all our stories and get other great content at www.gwinnettdailypost.com Did you know over 50% of Americans listen to podcasts weekly? Giving you important news about our community and telling great stories are what we do. Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts. Produced by the BG Podcast Network Show Sponsors: ingles-markets.com kiamallofga.com #NewsPodcast #CurrentEvents #TopHeadlines #BreakingNews #PodcastDiscussion #PodcastNews #InDepthAnalysis #NewsAnalysis #PodcastTrending #WorldNews #LocalNews #GlobalNews #PodcastInsights #NewsBrief #PodcastUpdate #NewsRoundup #WeeklyNews #DailyNews #PodcastInterviews #HotTopics #PodcastOpinions #InvestigativeJournalism #BehindTheHeadlines #PodcastMedia #NewsStories #PodcastReports #JournalismMatters #PodcastPerspectives #NewsCommentary #PodcastListeners #NewsPodcastCommunity #NewsSource #PodcastCuration #WorldAffairs #PodcastUpdates #AudioNews #PodcastJournalism #EmergingStories #NewsFlash #PodcastConversationsSee omnystudio.com/listener for privacy information.

Slender Man Stabbing Accomplice Approved for Conditional Release from Mental Hospital After More Than a Decade A Wisconsin woman who nearly killed a classmate at age 12 in an infamous attack inspired by the fictional character Slender Man will be conditionally released from a psychiatric hospital more than a decade later, a judge ruled Thursday. Morgan Geyser, now 22, has been confined to the Winnebago Mental Health Institute since she was found not criminally responsible for the 2014 stabbing of her friend, Payton Leutner, in Waukesha, Wisconsin. On Thursday, Waukesha County Circuit Judge Scott Wagner signed off on a new conditional release plan developed by the Department of Health Services. The plan comes after an earlier version was rejected in April over concerns raised by Leutner's family, including that Geyser's proposed group home was located just eight miles from Leutner's residence. The exact details and timing of Geyser's release have not been made public for safety and privacy reasons. Her attorney did not immediately respond to requests for comment. On May 31, 2014, Geyser and her friend Anissa Weier, both 12 at the time, lured Leutner into the woods at David's Park following a sleepover. There, Geyser stabbed Leutner 19 times with a kitchen knife while Weier encouraged her. One of the stab wounds narrowly missed Leutner's heart. Severely injured, Leutner managed to crawl to a nearby bike path where a passerby found her and called for help. She miraculously survived the attack after emergency surgery and weeks of recovery. The motive, according to investigators, was chilling: Geyser and Weier believed that murdering Leutner would please Slender Man, a fictional internet character, and prove themselves worthy to become his “proxies.” They feared that if they didn't comply, Slender Man would harm their families. After the stabbing, the two girls began walking toward northern Wisconsin, claiming they were trying to find Slender Man's mansion, which they believed was in the Nicolet National Forest. They were arrested hours later on Interstate 94 in nearby Waukesha County. In 2017, Geyser pleaded guilty to attempted first-degree intentional homicide as a party to a crime but was found not criminally responsible due to mental illness. In 2018, she was committed to the Winnebago Mental Health Institute for up to 40 years. Weier also pleaded guilty in 2017 to attempted second-degree intentional homicide with a deadly weapon and was sentenced to 25 years in a mental health facility. She was conditionally released in 2021, agreeing to live with her father and wear a GPS monitor. Prosecutors and state health officials initially opposed Geyser's release. In March 2024, they cited concerning behavior, including her reading a novel involving murder and organ trafficking and communicating with a man known to collect “murderabilia.” Geyser reportedly sent him a graphic sketch and a suggestive postcard. However, her defense attorney countered that her reading materials were approved by staff and that her communication with the man had ceased after she learned he was selling items she had sent. The presiding judge at the time, Judge Michael Bohren, concluded she wasn't concealing anything and allowed the release planning to proceed. Judge Wagner assumed the case after Bohren retired in April. Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872

Interstate EP 42