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SEASON: 4 EPISODE: 35Episode Overview:Ever feel like you are working hard, but not always smart? This week on Becoming Preferred, we're diving into the world of sales enablement with Dr. Stefanie Boyer, a true expert in the field. Stefanie helps businesses equip their sales teams with the tools, resources, and strategies they need to close deals and boost revenue. She's here to break down what sales enablement really is, why it matters, and how you can implement it in your own organization. Get ready to transform your sales performance with my guest, Stefanie Boyer. Guest Bio: Dr. Stefanie Boyer, Professor of Marketing at Bryant University, is the Co-Founder of RNMKRS, a virtual platform for training and assessing sales talent. She is Executive Director of the Northeast Intercollegiate Sales Competition, linking organizations with top talent, and is the recipient of the prestigious American Marketing Association Sales Educator of the Year Award. Stefanie coauthored The Little Black Book of Social Media, Strategies to Ignite Your Business, Influencer, and Professional Brand. She brings unique and valuable experience to the classroom and to organizations that want to build their client base.Since 2003, Dr. Boyer has held various roles in training and developing sales professionals working in sales and preparing to go into sales. Her expertise leverages self-directed learning philosophies to help organizations get more out of their training resources. What does that mean? Your team will learn more effectively and efficiently and you will see an improvement in performance when you use this approach. Dr. Boyer uses an adaptability approach to training teams to shorten their decision making cycle and capitalize on revenue opportunities.Dr. Boyer created a sales movement at Bryant University with a sales minor, various sales competitions and events, a vibrant sales team and mentorship programs. She strives to bring together the brightest sales students and leading sales organizations in the northeast and expanding around the country for networking, recruiting, competition and skill-building.Dr. Boyer has won several teaching, innovation, research and service awards over the years in the sales field.You can find more information about her research and the training she does in the following outlets: Wall Street Journal, Sales Education Foundation Annual Magazine, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Selling, International Journal of Education, Journal of Marketing Analytics, Journal of Self-Directed Learning, Marketing Management Journal, Journal of Marketing Channels, Journal of Business to Business Marketing, Journal of Managerial Issues, Journal of Marketing Education, Journal for Advancement of Marketing Education, Academy of Marketing Studies Journal, International Journal of Sales, Marketing and Retailing, and the Journal of Research and Interactive Marketing, among others. B.A., M.B.A., Ph.D. University of South Florida.Resource Links:Website: Website: https://www.bryant.edu/academics/faculty/boyer-stefanieProduct Link:
Do you resist change, even though you know it's necessary for growth? You're not alone. This episode is for anyone ready to turn resistance into results.In this episode, Donna Peterson shares her personal story as she prepares to navigate a year of profound change following the recent passing of her mother and business partner. With a year of unknowns ahead, Donna explores how to embrace this transition and turn it into a positive, transformative experience. Drawing on this deeply personal journey, she reflects on the parallels between adapting to change in life and evolving within the dynamic world of B2B marketing.In today's fast-paced business environment, staying the same is no longer an option. Donna explains how marketers can adapt and thrive in a changing world with practical, actionable strategies. You'll learn how to navigate resistance, embrace new tools, and stay ahead of the curve—without feeling overwhelmed.Whether you're grappling with new technologies or rethinking your marketing strategy, this episode offers the inspiration and guidance you need to move forward confidently. Why You Should Listen:Gain clarity on why resistance to change could be holding you and your team back.Learn the four steps to embracing change: reflect, educate, start small, and trust the process.Hear Donna's personal story of resilience and how it inspired her to rethink marketing strategies for long-term growth.Discover how to enhance your brand recognition with quality marketing tactics that evolve with your audience's needs. Episode Highlights:[0:00] Introduction and Personal Reflection: Donna shares how her year of personal change shaped her views on marketing.[0:53] Marketing in a Changing World: Why staying the same isn't an option in today's landscape.[1:45] Embracing Change in Marketing: The importance of adaptability and innovation.[3:28] Steps to Embrace Change: Donna's actionable framework to help you adapt.[5:25] Educating Yourself and Starting Small: How to implement change without overwhelming your team.[9:48] Trusting the Process: The value of patience and consistency in navigating change.[12:15] Conclusion and Looking Ahead: A message of optimism and a call to action for listeners. Take the Next Step:Change can be challenging, but it's also the key to growth. Ask yourself:What's one small change I can make today to improve my marketing efforts? Donna encourages you to share your reflections and progress:Connect on LinkedIn: Donna PetersonExplore marketing strategies: World Innovators Powerful Quote from the Episode:“In marketing, staying the same is falling behind. It's time to adapt, evolve, and thrive.” Subscribe and Share:
Do you use your things for what they are worth before throwing it out? With a lot more focus placed on fighting the effects of climate change, the pace at which we’re using our planet’s resources has also come into the spotlight. According to the World Economic Forum, high-income countries use about six times more materials per capita and are responsible for 10 times more climate impacts per capita than low-income countries. So, how can overconsumption be curbed more effectively? And are you underconsuming what you have? On this episode of Climate Connections, Cheang Kok Chung, Executive Director, Singapore Environment Council and Michelle Lee, Associate Professor of Marketing (Education), Lee Kong Chian School of Business, Singapore Management University weigh in on how attitudes towards consumption are changing, and what consumers and businesses can do to play their part. Feature produced and edited by: Yeo Kai Ting (ykaiting@sph.com.sg)Voiced by: Emaad AkhtarPhoto credits: Earth.com, pixabay & its talented community of contributorsMusic credits: pixabay & its talented community of contributorsSee omnystudio.com/listener for privacy information.
On this week's episode of Ahead of the Game, Will Francis is joined by Catherine Flynn, Director for Agency Development and Marketing Education at LinkedIn APAC. From her early days at Eircell and Facebook (Meta) to her current role, Catherine discusses her 20+ year career in marketing, touching on the evolution of B2B marketing and why creativity is more crucial than ever to connect with today's decision-makers. Plus, we learn why Catherine sees working closely with sales and product teams as key to B2B marketing success. ---------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!
In this episode of Marketing MadMen, Nick Constantino and Trip Jobe speak with Dr. Denish Shah from Georgia State University about the evolution of marketing education. Dr. Shah discusses the shift from creative-focused marketing to data-driven and technology-driven strategies, the importance of social media, and the need for responsible marketing. The conversation highlights the value of continuous learning and unlearning, and how marketers can adapt to the rapidly changing industry. Key topics include the role of social media listening, connecting, and publishing, as well as the significance of understanding consumer psychology and economics in marketing. Key Takeaways The evolution of marketing education over the past decade The shift from creative to data-driven and technology-driven strategies The importance of social media in modern marketing Responsible marketing and its impact on consumers Continuous learning and unlearning for marketing professionals The role of consumer psychology and economics in marketing patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
Marketing / And Live from New York City, Episode 2: Lerzan Aksoy, Ph.D., Gabelli School of Business, Fordham University joins AMA's Bennie F. Johnson to talk about her academic journey in marketing, how she is helping to encourage the next generation of marketers to be lifelong learners, and the importance of relationships.
Welcome to the Arete Coach Podcast, hosted by Severin Sorensen. In this episode, recorded via Zoom on September 13th, 2024, we are honored to have Hannah Finrow, a Master Certified Coach (MCC) with the International Coach Federation (ICF). Hannah is renowned for her expertise as a Life Coach, Executive Coach, and global coaching expert. She serves as a premier fellow coach at BetterUp and has held leadership roles at CoachTrainingEDU, including VP of Marketing Education. In an engaging conversation, titled, " "Don't ever stop being Hannah," Hannah Finrow shares her inspiring journey from being one of nine children to becoming a highly respected coach with over a decade of experience. Her career began in service-level positions, including management roles at Taco Bell and Jamba Juice, before discovering her passion for coaching. Over the past years, Hannah has dedicated herself to helping individuals unlock their potential, enhance their leadership skills, and embrace their authentic selves. Recognized globally, Hannah has contributed more than 10,000 hours to coaching, mentoring, and training. This episode delves into Hannah's profound commitment to empowering entrepreneurs and coaches to find their unique voices, perfectly aligning with the Arete Coach Podcast's exploration of excellence in executive coaching. Hannah Finrow's journey to becoming a Master Certified Coach offers valuable insights for executive coaches. Her emphasis on authenticity and "being" rather than just "doing" highlights the importance of personal growth and self-awareness in coaching. Hannah's approach demonstrates that effective coaching goes beyond techniques and tools; it's about creating a space where clients can explore their true selves and unlock their potential. The podcast underscores the significance of listening and intuition in executive coaching. Hannah's practice of "pausing for intuition" and her willingness to ask seemingly unrelated questions based on her intuitive insights showcase the power of deep listening and trust in the coaching process. This approach can help executive coaches move beyond surface-level conversations to facilitate profound breakthroughs with their clients. Hannah's perspective on the "gap" in coaching provides a crucial framework for executive coaches. By focusing on the space between where clients are and where they want to be, coaches can help clients identify areas for growth and development. Additionally, Hannah's multidimensional approach, incorporating elements like poetry and metaphor, illustrates how executive coaches can leverage diverse tools and perspectives to enhance their practice and create more impactful coaching experiences. The Arete Coach Podcast seeks to explore the art and science of executive coaching. You can find out more about this podcast at aretecoach.io. This episode was recorded via Zoom on September 13, 2024. Copyright © 2024 by Arete Coach™ LLC. All rights reserved.
Social loafing is a phenomenon that is becoming more prevalent in today's workplace. In this episode, I discuss social loafing and provide mitigating tips.ReferencesAggarwal, P., & O'Brien, C. L. (2008). Social loafing on group projects: Structural antecedents and effect on student satisfaction. Journal of Marketing Education, 30(3), 255-264.Alnuaimi, O. A., Robert, L. P., & Maruping, L. M. (2010). Team size, dispersion, and social loafing in technology-supported teams: A perspective on the theory of moral disengagement. Journal of Management Information Systems, 27(1), 203-230.Bennett, N., & Naumann, S. E. (2005). Understanding and preventing shirking, job neglect, social loafing, and free riding. In R. E. Kidwell& C. L. Martin (Eds.), Managing Organizational Deviance (Vol. 1, pp. 113–130). Sage. Chidambaram, L., & Tung, L. L. (2015). Is out of sight, out of mind? An empirical study of social loafing in technology-supported groups. Information Systems Research, 16(2), 149-168.George, J. M. (1992). Extrinsic and intrinsic origins of perceived social loafing in organizations. Academy of Management Journal, 35(1), 191–202. Jia, H., Jia, R., & Karau, S. (2019). Cyberloafing and personality: The impact of the Big Five traits and workplace situational factors. Journal of Leadership & Organizational Studies, 20(3), 258-279.Karau, S. J., & Williams, K. D. (2021). Social loafing: A meta-analytic review and theoretical integration. Journal of Personality and Social Psychology, 65(4), 681-706.Liden, R. C., Wayne, S. J., Jaworski, R. A., & Bennett, N. (2014). Social loafing: A field investigation. Journal of Management, 30(2), 285-304.Monzani, L., Ripoll, P., Peir., J. M., & Van Dick, R. (2014). Loafing in the digital age: The role of computer mediated communication in the relation between perceived loafing and group affective outcomes. Computers in Human Behavior, 33, 279–285. Mulvey, P. W., & Klein, H. J. (1998). The impact of perceived loafing and collective efficacy on group goal processes and group performance. Organizational Behavior and Human Decision Processes, 74(1), 62–87.Pearsall, M. J., Christian, M. S., & Ellis, A. P. J. (2010). Motivating interdependent teams: Individual rewards, shared rewards, or something in between? Journal of Applied Psychology, 95(1), 183–191. Price, K. H., Harrison, D. A., & Gavin, J. H. (2006). Withholding inputs in team contexts: Member composition, interaction processes, evaluation structure, and social loafing. Journal of Applied Psychology, 91(6), 1375–1384.
Two podcasters unite in the latest Talking Marketing! This time, Allen chats with Anusha Kannan, host of the excellent Marketing Woman podcast, Boston transplant, and LinkedIn legend herself about data analytics, the value of work culture, and how Boston is better than Cleveland (we love you, Cleveland marketer friends!) Check out https://www.anushakannan.com/ for all of her work, including The Marketing Woman and Elevare Gazette newsletter. amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
In another insightful episode of the CanadianSME Small Business Podcast, e were thrilled to have Alison Simpson, President and CEO of the Canadian Marketing Association, share her expertise. Alison's distinguished career spans across top-tier brands like Holt Renfrew and Shopify, and now she's leading transformative educational programs at the CMA that equip marketers with cutting-edge skills.Key Highlights:Alison detailed this pivotal program designed to train marketing professionals in essential digital skills, addressing the evolving needs of Canada's marketing landscape.We discussed how this prestigious designation integrates with the DMSC program to enhance ongoing professional development.Alison highlighted the CMA's commitment to DEI in their training programs, aiming to make substantial impacts on the marketing community.Alison shared her insights on the broader effects of the DMSC program on the Canadian marketing industry, emphasizing the importance of aligning training with industry demands.Alison opened up about the hurdles faced while implementing extensive educational initiatives like the DMSC program, providing lessons that can benefit other organizations.Thank you, Alison Simpson, for enriching our podcast with your deep insights into the evolution of marketing education and professional growth. Shoutout to our sponsors for more information find their links below:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAXero: https://www.xero.com/ca/?source=CanadianSMEConstant Contact: https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand IHG Hotels and Resorts: https://businessedge.ihg.com/s/?language=en_USDon't forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca for more insightful episodes that empower your entrepreneurial spirit.
In this bonus episode, Cass Duffill discusses how entrepreneurs and business owners can overcome challenges and move their businesses forward. She emphasizes the importance of learning, implementing strategies, and getting results. Cass also highlights the value of having a cheer squad and being part of a supportive community. She introduces her mastermind program, the Elevation Code, which offers a blend of business, marketing, and sales education along with mentoring and community support. The episode concludes with an invitation to join the mastermind and a reminder to focus on passion, purpose, and long-term commitment to business growth.TakeawaysLearning, implementing, and getting results are key to moving a business forward.Having a cheer squad and being part of a supportive community can provide inspiration, new ideas, and different perspectives.Business and marketing education are essential for long-term business success.Passion, purpose, and commitment are crucial for fulfilling business potential.Joining a mastermind program like the Elevation Code can provide a blend of education, mentoring, and community support.Let's Chat - Send an instant message nowEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Join The Elevation Code Mastermind - Doors close Friday 28/06/2024Take the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
Continuing on our recent theme of looking inward, we flipped the script this time on Talking Marketing! Victoria interviewed me, Allen, for this episode before a recent networking event at Digitas in Boston. Thanks a million to Victoria for stepping up to the plate and asking me some great questions, and thank you all for allowing us to do 50 of these! Here's to the next 50. Check out Allen's other podcast: chatzpod.simplecast.com Check out amaboston.org for our events calendar (NEXT EVENT: MAY MARKETING MINGLE 5/21!!!) and you'll find our blog (run by Victoria!) and our job board if you are hiring or looking for a job. Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Have you ever noticed how EVERYTHING is a funnel? In this episode, Dr. Kristin Malek, our host, and student Lydia Tobin introduce the key competencies essential for a career in events and marketing. They dive into practical insights on marketing and events, sharing the interdisciplinary benefits of their experiences. Tune in to explore unique event competencies, the connections between tourism and events, and how everything truly funnels down to something.Events and Marketing Education (4:53)Funnels (9:14)Psychology and Events (12:26)Crossovers between Events and Tourism (13:52)Encouraging Motivation (19:45)Continuous Learning (23:10)Connect with Lydia:https://www.linkedin.com/in/lydiatobin/ Visit the Experience University website for more information!www.experienceuniversity.orgConnect with us on our socials!Youtube: https://www.youtube.com/@experienceuniversity/podcasts Facebook: Experience UniversityFacebook: Design, Market, and Sell-Out Your EventsInstagram: @kristin.malekhttps://www.linkedin.com/in/kristinmm/
In this episode, Jon is joined by Head of Ecommerce Media Europe at Lipton, Giovanni Pupo, to highlight the disparity between what is taught in higher education vs. the application and skills required to work within the Digital Marketing Industry. Is the curriculum outdated, or is it just focused on traditional marketing, rather than Digital Marketing? Graduates are often inducted into roles without any knowledge of how Digital Marketing Platforms work. We discuss the challenges graduates face when entering digital marketing roles without adequate knowledge, and how both employers and students can tackle them. Key Takeaways:Awareness of Disparities: Understanding the significant gap between what is taught in traditional university marketing programs and the practical skills needed for success in digital marketing roles.Challenges Faced by Graduates: Recognise the challenges that graduates face when entering digital marketing roles without adequate knowledge of digital platforms and strategies.Importance of Critical Skills: Learning about the critical skills and knowledge required for success in the digital marketing industry, including data analytics, social media marketing, SEO, and more.Differences Between Traditional and Digital Marketing: Understanding the differences between traditional marketing approaches and digital marketing strategies, and how these translate into today's market demands.Calls for Educational Reform: Hearing suggestions for how universities can better prepare students for digital marketing careers, such as updating curriculum content and incorporating more practical, hands-on learning experiences.Recommendations for Skill Development: Recommendations for courses and learning tools to develop digital marketing skills, providing actionable steps for both aspiring marketers and employers seeking to upskill their teams.
Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a marketer, or just curious minds in general, can grasp and understand! Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkRead HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing ProfessionalsGrow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Follow Troy's Instagram @FindTroy
AMA Boston takes a look inward as Allen interviews our President-Elect, Emilee Cocuzzo! The conversation takes some interesting turns as we begin on her career goals, yet we somehow make it back to Taylor Swift by the end. Many thanks to Emilee for taking the time out to make this happen! Emilee's LinkedIn: https://www.linkedin.com/in/emileecocuzzo/ Emilee's Twitter/X: https://twitter.com/Emilee_Cocuzzo Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
In this video interview, Sarah Stockdale, Founder/CEO of Growclass, discusses the importance of digital marketing education. PRESS RELEASE TORONTO–(BUSINESS WIRE)–
In this episode, we speak to Aalekh Tripathi, Co-Founder of Altera Institute of Management (AIM). AIM is the ONLY Marketing focused Business School in India. We discuss all things Education in India and decode the need for AIM. Join in for a fascinating discussion around Higher Ed in India. Aalekh Tripathi LinkedIn - https://www.linkedin.com/in/aalekht/ Jivraj Singh Sachar LinkedIn - https://www.linkedin.com/in/jivrajsinghsachar/ 00:00 - Introduction 01:30 - What Education Means 04:10 - Backstory of Aalekh 07:45 - Learning from B-School and HUL 11:54 - Starting Altera Institute of Management 15:08 - Transition from DigiAccel to AIM 19:14 - Marketing Education is not VC-Backed Space? 22:33 - Education is not the best place to be 25:17 - How to make Curriculum Better? 29:45 - Ideal Candidate for AIM 34:30 - Key Focus of AIM / Partnership with Amazon & HUL 37:21 - Personal Motivation/Long-Term Vision
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Laura PressHype man & Announcer: John Potito
From Sesame Street to Sims - the Connection between Marketing, Education and Aviation! You don't have to talk like a giant yellow bird on helium to get the attention of potential buyers. But under the right circumstances, we're not above learning some interesting lessons from one! 00:00 [Opening] Hi, I'm Paula Williams with ABCI. [...]
Danielle Yegge and Joe Braun of Style and Structure discuss their marketing strategies on social media that have helped grow their brand, including creating fun videos. They also talk about their building process, working with clients, writing a book, and producing a podcast to help educate homeowners. Danielle and Joe describe how they continue learning in the industry through seminars, code books, and seeing what other builders are doing. Sponsors for the Episode: Alpine Hardwood Pella Northland Adaptive Where to find the Guest: Joe Braun & Danielle Yegge Style & Structure Connect with Mark: Website | Podcast | Instagram | Facebook | LinkedIn | Houzz
Episode #64 featuring Louis Zmich. Louis is an Assistant Professor of Marketing and a Sales Readiness Coach for the Sykes College of Business at the University of Tampa. Along with his teaching career, Louis is an author with research that has been published in The Journal of Marketing Education, and The Journal of Selling.Listen to James Ontra and Louis Zmich talk about the institution of Sales at the University of Tampa and how the university prepares UT Spartans for success. This podcast is sponsored by Shufflrr, visit www.shufflrr.com for Presentation Management
In this special bonus episode, Allen chats with the first ever Talking Marketing guest Louis Gudema about where his career has gone since 2018, what's new in the latest edition of Bullseye Marketing, and how integral creativity is to marketing. This episode also has a video version, which can be found here on our YouTube channel: https://youtu.be/yS4hCEgMvEc Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
Allen chats with Tim Hally from Munq Creative about teaching the next generation of marketers, Gen Z entrepreneurs, and the power of storytelling! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
Season 6 is coming in hot! This season, we're tackling the topic of professional growth and development. What does that look like for perioperative professionals? Is there a certain path we're supposed to follow? Is there more to professional growth than getting CEs? Join us as Jamie Terran, Certified Career Coach and VP of Marketing & Education at Propper Mfg, kicks off the conversation and helps us define professional development. Learn what is necessary for professional development – and what isn't – in this exciting first episode of Season 6! Love our show? Download our First Case mobile app on:
"No matter how big your heart is, you cannot get away from finances. One of the best ways to help the communities you are trying to serve is to conquer your personal finances and generate wealth. " ----Candy MartinIn this Live broadcast I enjoyed a great conversation on the necessity of financial literacy , and marriage with Mrs. Candy Martin.Candy Martin is a graduate of Business & Marketing Education. Executive Director of Martin Business Solution, LLC & Founder of AK Legacy Foundation- in both organizations, she believes that an informed decision is a better decision. Candy Martin is an advocate for financial literacy.Show Outline:Introduction to today's episode. 0:05Laquita's introduction. 3:31What's happening in her life now. 9:36Collaboration over competition wins every day. 12:21Having systems and strategies in place is key to our personal growth. 16:40When you have a system, you also have a reset button. 21:00The power of having a good team. 26:06The importance of knowing your team's heart before you choose them. 32:05The importance of having a nonprofit 36:45The tools you need to continue to grow your business. 44:02Contact Candy:Email: info@martinbusinesssolution.comWebsite: https://martinbusinesssolution.com/Website: https://aklegacyfoundation.org/aklfFacebook: https://www.facebook.com/CandyGuimontMartinSupport the show:For the cost of a cup of coffee by clicking the link belowhttps://www.buymeacoffee.com/laquitastoolboxClick the link below for La'Quita's Toolbox Podcasthttps://podfollow.com/laquitas-toolboxClick the link below to Rate & Review Podcasthttps://www.podchaser.com/podcasts/laquitas-toolbox-1727407✅LISTEN✅SUBSCRIBE✅DOWNLOAD✅RATE 5 STARS ⭐️✅ WRITE ✍
www.ecircleacademy.com Nicky Billou ———————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
organicmicrogroupformula.com Andrew Schmidt———————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/
Chad Austin https://makefitnessapriority.com/ ———————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/
What role does marketing play in a post-truth world? Can we believe in ourselves enough to sell the image to other people? Hersh consults with Lorraine Ball, Marketing Strategist, Marketing Educator, and host of the More Than A Few Words podcast, to get a handle on what's always worked, what doesn't work, and what authenticity really means.Lorraine shares her stories of the glass ceiling effect, beginning as a Brooklyn girl working the phones for an oil company in West Texas: she could put on a Texas drawl, but she was still a woman, and it was a struggle to break into the C-Suite. Her goal was to be a VP, but every path was blocked. She cut her own swath, forging ahead toward success, noting that it took 30 years for that company to finally welcome women into the executive ranks.Key Takeaways:It's not about influencers, it's about influencing - What keeps your customer up at night? This central question will inspire your authenticity Our “glorious failures” are what clients pay us forIf Lorraine can shed her NY accent, so can youse!Related Links:https://morethanafewwords.com/
I went to school for accounting, did a master's degree and got my CPA license which is a certified public accountant. I went through that whole process of about five years and then I started my career in 2017 and pretty much right away hated it. I did not enjoy the work I was doing. I didn't find it fulfilling. I knew that even if I switched to a different field within accounting I wasn't going to enjoy the work and there was just something in me that was like there has to be more to life than going to a nine to five and sitting at a desk and punching numbers into a computer all day not. So it was only about a year into my job when I started thinking that I needed to make a change. At the time I was really passionate about fitness. I had been on my own fitness journey for a few years. I really enjoy being a personal trainer and being a fitness coach and helping people reach their goals in that way. That sounds really fulfilling to me and I also was seeing all of these coaches online that were coaching their clients from anywhere in the world. They had the freedom to set their own schedule to work when they wanted to and I wanted that. I wanted that freedom and that fulfillment and so I enrolled in a course to get my personal training certification. I ended up quitting my job in december of 2018 which was a year and a half after I started and then I launched my online coaching business which started as fitness coaching. So now it's obviously evolved into doing business coaching, social media management and I have my own podcast as well. —————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
—————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
Always Have A Clear Promise Align the right product to the promise Align the right process to the promise Align the right people to the promise There are 3 components to a good promise. 1) What's the person? Who are we addressing? What is their problem? What is their pain point? What are they suffering from What's your unique solution to give them a better life? Everybody buys a better life so if you have the solutions to the problem to give them a better life and you can frame that in the right copy then you're going to be able to have a framework that's going to take this person from their problem to the solution The way that this happens is through the delivery of the right product, the right process and the right people. It's Not Just The Right Individuals I break that down into three different components. Your ideal client – Who do you want to work with? Your ideal team member Outsourced partners – any of the other people that make up the sphere of influence to deliver the promise. It might be your marketing partners, it might be your bookkeeping people, might be your human resources people that you outsource. Its anybody that is helping you to deliver the promise that we're making to our clients. You Need To Revisit Your Promise https://simplifyingentrepreneurship.com/ Pete Mohr —————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
COVID Stopped Everything All At Once Doubling Down On Podcasting Using Podmatch and Other Podcast Booking Sites The New Better Guest URL https://getknowngetpaid.com —————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
When Burnout Hits You Hard We all have some level of burnout that we've experienced before, whether it's from finals week and we get tired at the end of that or from all the work that we did or it's from our family during the holidays and we're like, “I don't want to see you for a while”. The level of burnout that I got to was almost this kind of “shutdown level” of burnout and I didn't realize it was happening. It happened over the course of about six months and it took me by surprise. I didn't know what's going on. It started in about January and I would complete a project and instead of being excited or proud that I completed it, I would think to myself negative thoughts that the client will not like it or it will somehow not be good enough. Over the course of those next six months things started to progress. I would get done with a meeting and I'd be really frustrated and I would just like to rage quit and just be really angry or I would avoid client emails and I didn't want to open them because they were always needy or needed to do this or that and so I just left them alone. I got to a point where I would work 15 minutes and then I would be so bored with what I was doing I had to take a break. I had to go outside and walk or something like that but it would turn into an hour-long break. I was working by the hour and being paid by the hour. That's not really a good way to make money. Am I Heading For A Nervous Breakdown? https://entrepreneurbalancecoach.com —————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
Optimizing Your Linkedin Profile It is important to understand that the way people visit our profiles the first thing they see when I look at your profile is the banner and the profile photo. These give a very quick impression and it needs to be meaningful for your ideal reader. Simply uploading a banner is something that probably 99% of Linkedin users have not done and it will take 30 seconds with Canva and 30 seconds uploading it. The Best Content For Linkedin The best content I found to work on Linkedin is educational content. If you think about your ideal client and ask yourself, what are they struggling with and what educational content could I think of that would make them understand what I bring to the table. You have to think about the terminology you would use when someone searches for your specialty. What The Prospect Sees In The First 5 Seconds. Think about the first five seconds where they see the banner and the headline. Is it going to make people scroll down to get more information from the featured section on your profile? Have A Call To Action On Your Linkedin Profile The call to action should be instructions to go to your website here or download this piece of information. Digital Portfolio Inventory I recommend identifying the evergreen content that you have and leveraging it on Linkedin on your profile and sharing it in specialized groups. I call this a DPI, Digital Portfolio Inventory. You simply look at every content piece you have from the perspective of your prospect. You are simply informing them or giving them information that will help them run their business and you give away information that makes them view you as a trusted advisor. —————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
Would you like to be on the next Jeparody Game Show? https://whenitworked.com/jeparody Guest Url https://sbpace.com #startup #entrepenuers #business #businesscoach ———————————————————————————————— Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
Getting Fired Before Christmas The process started back in 2018 when I lost my job you know I had worked for a for-profit school and I had been in post-secondary education for over 15 years and one day in December 2018, less than a week before Christmas, I got a knock on my door and it was from our campus president. He said Mark , I need to see you in my office. So I go and our regional directors are there, all the other management team is in there and they tell us that they're closing their doors and not just for today and they're closing the doors for good. To add insult to injury they said they're doing that at five o'clock today. So literally I had about a six hour notice. I had no job a week before Christmas. Comfort Is The Casualty Of Growth I went home and called my wife. I told her that I was gonna be there for lunch today and she said great. I said but I'm not coming back to work, we're closing our doors. She immediately was kind of taken back and shocked. She didn't panic, she was the glue. She said to me” You know you've always had a passion for speaking to people, affecting change. You know you always had that adage that comfort is the casualty of growth.Well here you go you got comfortable and it stopped you from growing and now is your opportunity to take what you've done and take it to the next level. Time To Get Busy So after about three or four weeks of feeling sorry for myself, angry and agitated. Then I just started journaling about my feelings and about what was the lesson that I'm supposed to learn throughout all of this. A New Door Opens That opened the door in my mind. I kept continuing writing and decided to put out a youtube video. One Youtube Video Created A New Opportunity. On January 16 2019 I launched my very first youtube video that got well over 100 views and 100 likes which is unusual for a first video to get. It seemed to be getting traction so I just kept at it. Then in June of that year a good friend of mine came to me. He wanted to introduce me to a gentleman that owned a radio station, Star 107 FM based out of Columbus Ohio. We had a conversation and the gentleman's name is David Bynum. David liked what I was talking about and offered me an opportunity to present “The Process” on the radio every second Saturday morning at 10 o'clock. —————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
Authoring A Book Elevates Your Status Let's just imagine two people and they both look very professional and they introduce themselves and one says, “Here's who I am. I have all these credentials”. The other person says and I am a published author. That author status elevates you! Get Through The Filter Everyone's filtering all the time as to whom should I believe, whom should I trust and who should I listen to. Everybody wants to get this wisdom to be as successful as possible, whether you're a solopreneur, or have a growing business. Writing A Book Got Me A $500K Contract I was on the women's business graduate advisory board while I was working on a book about strategic alliances with the head of internal alliances at Accenture. I met somebody by the name of Jocelyn Carter Miller. She is well known for successfully bringing Motorola into Latin America and rose to being Vice President Of Motorola Inc. I asked her a very significant question which was, “what's one thing that you haven't done in your career you'd like to do” and she said “I'd like to write a book” So I went back to my publisher Jossey-Bass and shared with them that I'd like to do one about the corporate side of networking. They agreed and we ended up working on the book together. After working with Jocelyn on the book, she asked if I would like to deliver a proposal to come in and work with her to help us look at best practices for building a world-class marketing initiative out of Motorola. I agreed and it ended up being a half a million dollar contract. My passion is about supporting authors as much as I can. The Pie Formula For Writing A Book Easily The crust of the pie is 30% of your book. It's your outline. That's so important that I spend a long time with authors to help them go through the outline All the great ghost writers I've spoken with will tell you that if you create a great outline you can write a great book. Using Amazon Reviews To Research For Your Book Idea One of the best places to research is Amazon. I consider Amazon a million dollar research tool because you can go in there and look at the thousands of categories. I usually recommend moving up from the one star reviews because it will make you feel good. You can look at any fantastic best-selling author example James Clear who wrote Atomic Habits. You can look at his one star reviews and you can see some things that readers wanted but that he failed to cover in his book. You can then write a book that is similar to The James Clear Book, but includes all the topics that he left out. Add 10% Of Your Personality To The Book The final piece of the pie is the garnish. It's going to be all about your personality and that's the final 10 percent. The remaining majority of the pie is your content. Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
Podcasting Works, But It's Time Consuming A lot of people really want to do a podcast or they are doing a podcast and the thing that bothers them is that it's quite a lot of work. Is it possible to find a way to make podcasting easier and more scalable? Create Podcasts Without Even Being There Rumble Studio is an online Saas application that helps creators, businesses and agencies to create audio content like podcasts faster, easier and cheaper. We use asynchronous interviews. It's not live interviews but rather an automated interview where you prepare your questions in advance. You add them into Rumble Studio and or use one of our templates and then you can send a public link to one person or as many and each person who gets that link clicks it. They go through and they get interviewed by Rumble Studio. They get their own version of the interview and the studio takes them through the interview questions one question at a time. How The Aynchronous Interview Works The questions can be text only or they can be audio. If you've taken the time to record them up front, the guest hears your voice, asking them the first question. They click record and they answer it by recording their answer. If they make a mistake they can redo. If they want to build up their answer over time, they can record multiple segments so it's a zero pressure environment. You can really think about what they're going to say before they say it rather than just blurt out the first thing that comes into their head and then when they're ready they move to the next question. The creator then gets that audio back from one or multiple guests. They can put it together with your own audio, jingles or follow-up comments. Then you just export it into one or more episodes. Audio Processing On The Fly We remove the silence, we level the volume, add some eq and make it sound as good as we can without any editing. Just Give Guests Your Link You get just a single link and you can send that individually on email, instant messenger or whatever. You can make it public, you can put it on your website, you can even put it on your social media if you dare and anyone who clicks that link will go through and get the same set of questions and produce audio content for you A Perennial Interview Generating Too You can actually create a permanent interview. We have customers right now who just set five questions, they put the link up and it just sits there for months, just gathering more and more information and audio content from the people as they click on the link. —————————————————————————————————— Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
Incorporating “La Dolce Vita” In Your Business Start from the idea that whatever you do must be a source of pleasure and joy for yourself and you also want to create a business that is aligned with who you are and how you function. Ideally, you want a business that lights you up. In order to do all that the first thing that you have to do is to embody La Dolce Vita yourself, so everything starts from you. You impact everything around you, be it in business and be it in your private life as well. La Dolce Vita can be something super luxury but also something very simple and actually it's really about finding the simple pleasures in life and living the small pleasures every day. The 4 Pillars Of La Dolce Vita Vitality Illumination Techniques Assets Vitality If you can always be focused, energized and enthusiastic, it will allow you to have great ideas and also navigate through very challenging moments. Just being a business owner is a challenge in itself. It's like being on a roller coaster. You have to be centered and you have to be at your best every single day. You need to be vital and you need to have a lifestyle that supports your business. Alternatively, your business should support your lifestyle too. So we want to find ways that help you get more vitality in your day. It's like your well-being , how you eat, rest and sleep. Illumination Illumination has to do with the things that light you up.That means creativity, the right mindset, attitude and values. It also includes pleasure. So we want to make sure that in your day there is always something that lights you up. Techniques Techniques are like the hard part. It's strategies and systems that help you do that. This could include time management, organization and setting boundaries which is a very important thing for entrepreneurs. Assets The asset is you. It's your beliefs, skills and everything that supports you in your lifestyle. Guest URL https://angelasanti.it —————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
Commission Errors Commission are active errors when you take an action which takes you in a direction that you don't want to go. You could also think of it as moving you away from the goal or it moves you towards the goal but not in a straight line. Omission Errors Then there's errors of omission. This is when you don't do something when you could have done something. It's an error that is caused by abstaining from taking action. The Problem With Goal Setting If you give yourself a definition of success that is based on achieving a goal, what's going to happen on a subconscious level is that you're going to start prioritizing making errors of omission over making errors of commission. If you take no action at all then you haven't moved away from the goal. You haven't gone the wrong direction. So you're actually better off by staying exactly where you are than moving backwards or risking moving backwards. If you're not confident that you can move forwards or directly towards the goal you're going to avoid moving altogether. Incentivizing RIsk Avoidance If you're not confident, which is normal if you're just starting a venture, you're not going to be that competent probably because you're at that beginning stage of learning and so if you have those definitions of success you're going to avoid taking action over taking wrong actions. That's the exact opposite of what you want to be doing. Goals Should Orient You Not Intimidate You The point of goals is to orient you in space and to provide a reference point. Achieving a goal just for the sake of it will not make you feel satisfied in the long term. Goals work the best when they help you develop and get clarity in what you are doing. The Power Of Failure Failure is all about prioritizing making errors of commission because that's how you can actually see what direction you're moving in and then reflect on it. Then make a change and tweak things along the way. It's going to give you signs that you are going in the right direction. A New Definition Of Success I define success as reflection and angular change. Conscious, angular change. When I talk about reflection and angular change it's a definition of success that requires me to prioritize making errors of commission over making errors of omission. If you're doing it consciously, it forces you to change as a person. It's changing your orientations and direction. It's not just gliding along with inertia without thinking about it. Guest URL —————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
It's All About Community Building When it comes to organic content or paid advertising I think it's worth looking at the fact that you can build a community online without paid advertising to start and there's a lot of things you can do organically to get out there. You can interact and comment on other places that your audience and your target audience will be likely to be. That's free, apart from your time which is not always free but that doesn't cost your business any money at the time. This is powerful especially for a small business, individual entrepreneur or start ups. Curating Content From Others If you are more established you have customers and supporters that are looking to actually create content in your own community. You could save a ton of time on new content creation and not worry about the expense of filming original design pieces by curating content from your supporters and followers as they share their own experiences with your business. Just Ask For Content Create a challenge that people can participate in. Get them to share their submissions on your own platform, whether it's using your hashtag or not. You are able to use those submissions later. If you can also put out content that's impactful or informative that people can actually respond to, you can then remix those responses and those comments. Easily Get Instagram Followers With The $1.80 strategy. It's just a matter of choosing content from 10 different hashtags within your niche and then commenting on nine posts every single day that you choose from that are maybe relevant to engage with. Guest Website https://www.danieldoes.co/ —————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
Three Simple Steps To Exceeding Goals 1) Focus On Building A Business That Reflects Your Authentic Self. We really focus on creating a business foundation that's aligned with who they are because I believe that the way you create your competitive advantage comes from you and who you are, your unique experience and your unique take. 2) Get Clear On The Customer Journey We focus and get clear on your customer journey and we lead with value. So really understanding who you serve, how and their journey with you from the beginning, when you meet them to when they become clients. It's all based on the concept that I call “lead with value”. Creating win-win situations for your clients. 3) Planning And Executing A plan that's not executed well doesn't do anything. So you need to have a simple plan. When things get complicated it's very difficult to implement plans consistently. Consistency is important. So having a simple plan that you're able to implement is crucial. Focus on the most important things. High value tasks that bring you business. Some entrepreneurs get drawn into activities that feel more safe like perfecting the website forever or deciding on business cards or things like that that don't really get you in front of your potential clients. Preparing For Growth Getting clear on your messaging so that once your business grows you can successfully handle it. Some of those actions might be building a team right or establishing certain processes and so on to prepare for growth. You need to be ready to absorb the clients that will flow in. There IS No Magic Bullet Marketing Mix There isn't one magic formula to your marketing. You just pick the marketing activities that resonate with you as long as that is also aligned with who their client is. If your clients are not using tiktok, then maybe you should be on Facebook for example. Guest URL https://stairwaytoleadership.com —————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
Crisis Or Opportunity? We found ourselves in a position where nobody was hiring so I started a web design business whose focus was on creating simple and effective websites for entrepreneurs and small businesses. It turns out my sales skills sort of outpaced my web design building skills because before we knew it we had a functioning company that had a pretty good client following and so we decided to pursue that. Making Yourself Scalable From The Start We were generating traffic, we were paying for ads and we were in a position to begin scaling. The advantage we had being a new business, you're not overly attached to your processes and you're able to do some things differently which are going to allow you to scale. It's important to do that in the beginning so that you don't get too big quickly, to the point where it's going to be difficult to undo what you've got and get yourself free from the business. Getting Sales Fast Is Key We did paid ads, we did paid social media, we did organic and free social media. We experimented with seo and outbound plus inbound sales. Outbound would be like picking up the phone and cold calling local businesses where inbound would be having those customers come to you typically through paid ads and things like that. Scaling Your Paid Ads Strategically what we did is we monitored their traffic generation capabilities essentially and really monitored the data to see which of these is out producing the others and then we narrowed that field down until we found things that were generally speaking outperforming the others. We tracked everything so we knew what was working. Refining Our Offer Based On Data' Data that you get from google analytics from and facebook analytics is so specific that you can refine important things like pricing based on which offers are working best in your campaigns. It's important to have a well-executed process so that your sales folks can filter through the noise and they can identify which people want what service. Guest Url https://faketie.com —————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
How Has Podcasting Impacted Your Business? When I first started, I decided I was going to talk about innovation in various aspects and look at it from the business, marketing and sales tactics mindset but then we expanded out into a lot of peripheral activities. I chose to reach out to a lot of the people that I had strong relationships with in my corporate career and they were spread all over the world and I thought the podcast is a great way to reconnect with those people and have conversations about what they're doing right now. Very quickly they introduced me to other people in similar situations to them and I started to realize this is a great way to learn stuff. I get to speak to an expert in their field for sometimes an hour and learn everything that I want to learn in that time by asking questions. I get to share it with my audience so the audience started to build up as I spoke about the podcast as we promoted it. After about episode 50 or so I started to realize that this was actually bringing me business. People were actually talking to me after the podcast guests were saying hey we need your help with something. They saw how I approached things and I liked the way I did that and so they thought you know they trusted me enough to allow me to help with other areas. Then I got very intentional about using podcasting as part of the marketing process. Guest Url https://innovabiz.com.au/ —————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
Does Podcasting Still Work As A Marketing Tool? There's a number of different ways that you can take advantage of the platform whether you're looking to start your own show as a means of communicating with your audience. It's a very fun and innovative way to do that and it allows you to create good content. If you want to utilize the podcast space as a value driven guest, that is a tremendous way to build your brand, expand your network and showcase your expertise. You find shows that align with your mission and your message and you make guest appearances and you make a serious impact on those shows and when the audience hears you, the idea obviously is to provide so much value that they seek you out for more. They follow your call to action, they come into your world and then you can provide them value in any way. Podcasting Is A Marathon Not A Sprint I tell anybody that I'm working with, if you're going to get into the podcast space you want to make sure that you're 100% committed to it. Guest home page https://jasoncercone.com ————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: https://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
Creative People Are Bad At Marketing Themselves You have a great thing that you're putting out into the world whether it be music, art, writing or you're an author, you want people to know about it and to benefit from it. That's why you create it and it's crucial that you talk to somebody who can help open doors to get you into a different audience space. It's Not About You Or Your Product... Whenever you undertake any sort of media relations it's really not about you it's not about your product it's not about your service. What you're really offering is the benefit of you, your product or service to that media outlet's audience. That's what they care about. How are they going to put something of value in front of that audience. 1) Create A Wish List 2) Build Real Relationships 3) Get Your House In Order 4) What Is Your Hook? 5) Show Them Your Special Sauce ————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
Predicting Startup Failure The 4 Hidden Debt Oceans Human Ocean Marketing Ocean Technical Ocean Strategy Ocean The Curse Of Thirdies A More Pragmatic Way To Allocate Equity Hold Up....Do People Actually Want This? —————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/ Talk to them about the problem, and either observe or have conversations that'll allow you to understand the perspective of the customer. What's the language they're using? What are their current solutions? Do they even recognize they have a problem? How To Test Your Idea First This needs to occur much before the technology development takes place.
What If You Never Want To Have Employees The majority of people that I would work with got into the business because they love what they do. Maybe they come from the corporate world or they come from agency work or they come from some kind of bigger structure and they were always kind of frustrated with how things were done. Are You Doing What You Love Or Are You Just Doing Admin For Yourself? Creative and passionate people are led by something. But in the process of being your own boss you realize how little of it is actually delivering that service. Your time gets sucked up by all the marketing, admin and all of the things that go along with having a business. They get taken away from the service that they actually wanted to do in the first place. Defining Your Ideal Client A typical project is helping people to define their ideal client. The temptation is to either say everybody could benefit from my service or my ideal client is somebody just like me. You're not going to hire yourself so your ideal client is not you and it's not just everyone. You might be somebody who is brilliant at providing a certain service but you don't necessarily know all of these marketing/branding strategy things. It can be confusing when you step into the online world as a business owner. It's so noisy there's so many people trying to sell you courses, programs, coaching and branding and websites and ads but if you don't start with strategy you're going to end up throwing money into a vacuum. I talk about strategy as a way of getting leads and clients but strategy is really creating a meaningful business that's sustainable for you and actually suits how you want to spend your time. You have to ask how you want to spend your day?. What kind of income that you want to get? How does that income come to you? Take a look at what content you are putting out there and work out what is the most sustainable way of showing to get leads and clients online. Claire Gallagher https://clairecreative.com —————————————————————————————————— If you found this helpful, drop a comment below. Let me know what your biggest takeaway is. You can also give it a "thumbs up" and feel free to share it. Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/ ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/
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