Podcasts about trugreen

Matt Hunter is the owner and President of New Garden Landscaping and Nursery, Nature's Select Piedmont and Landscape Irrigation Systems (LIS) in Greensboro, NC. While New Garden has been in business for 47 years, Matt joined the team in 2015 as The Director of Business Development. Matt purchased New Garden from Morris Newlin in 2020 and now serves as President and CEO.  In the spring of 2024 he purchased Nature's Select Piedmont which is a biologically enhanced lawn care company and Landscape Irrigation Systems (LIS) which is a leader in irrigation service and installation. Prior to his work at New Garden, he worked for TruGreen and John Deere Landscapes in various roles including sales and management. Matt received an associate degree in horticulture from North Carolina State University and a bachelors of Business Administration from the University of North Carolina at Greensboro. Matt has served as the legislative chair for the North Carolina Nursery and Landscape Association for the last 4 years. Outside of work Matt enjoys spending time with his wife Christie of 23 years and his two daughters Katelyn who is a Sophomore at UNC Chapel Hill and Alexis who is a Junior at East Forsyth High School. Matt also enjoys working on his golf game and fly fishing.    

In this episode, Jeff interviews Paul Yahnke, the Strategic National Accounts Director at TruGreen. They discuss the importance of relationship selling, continuous sales training, and balancing work-life priorities. Paul shares insights on the significance of a unique value proposition in sales and the impact of personal goals on sales performance. Join Jeff and Paul as they delve into the world of sales, exploring the strategies and mindsets that lead to success in this dynamic field. Find out more about Paul Website: https://commercial.trugreen.com/ LinkedIn: https://www.linkedin.com/in/paulyahnkemn/ Find out more about Jeff ⁠⁠⁠⁠⁠https://jgsalespro.com/⁠⁠⁠⁠⁠ Connect with Jeff on LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jeffgoldbergsalescoach/

On this episode, host Ryan Dull sits down with Jessica Manucy, Senior Director of Talent Acquisition at TruGreen. They delve into Jessica's extensive experience in talent acquisition, highlighting her journey from staffing light industrial roles to leading national recruitment efforts. Key Takeaways: (02:34) Jessica's transition from staffing to a strategic role in talent acquisition. (03:26) The impact of Jessica's experience at a previous company on her career direction. (04:19) How TruGreen's mission aligns with Jessica's expertise in recruitment. (06:03) TruGreen's hiring scale and the seasonal nature of its recruitment. (07:05) Overhauling the recruitment process for efficiency and effectiveness. (10:08) Achieving staffing goals with improved strategies and reduced costs. (17:35) Communicating the shift from basic recruiting to a comprehensive TA strategy. (18:41) Empowering the TA team to drive strategic changes and enhance employer branding. (22:06) Advice for TA professionals on creating value and maintaining visibility within their organizations. Jessica Manucy - https://www.linkedin.com/in/jessica-manucy-phr-gphr-ba390a8/ TruGreen - https://www.linkedin.com/company/trugreen/ This episode is brought to you by Sagemark HR. Sagemark HR can help you: ✔ Improve your talent practices and make better, more informed people decisions. After 20+ years of experience leading Recruiting and Talent Acquisition across a wide variety of industries, I've seen enough hires (over 100,000 to date) to know that hiring decisions truly can make or break an organization. ✔ Identify opportunities to not only improve your talent practices, but also delivering tangible business results. We understand every organization is different, and there's no one-size-fits-all magic solution. So we listen first and identify the gaps and sticking points in your current process before ever recommending a solution. ✔ Bridge the gap from “traditional” to modern recruiting, without the painful learning curve. We believe recruiting, talent, and HR technology is a deep well of untapped business potential, and our mission is to help you identify and implement those hiring tools in a way that works for you. If you're interested in learning more, you can reach me at: www.sagemarkhr.com ✉ ryan.dull@sagemarkhr.com #Talent #Recruiters #Recruiting #HRTech

Description: Ann Mason, WCLA is TruGreen's National Workers Compensation Manager. With 35 years of experience in the insurance industry, Ann began her career in 1988 as a claims adjustor. She quickly rose through the ranks and enjoyed roles in claims support, office administration, and human resources. Ann played a pivotal role in establishing quality control standards for an independent medical exam company and helped a private investigation team achieve prominence. In 2008, she began a four-year term with the New Hampshire Adjustors Association, culminating with serving as president and on their board of directors. Ann joined TruGreen in 2009, became their national workers' compensation manager in 2014, and now works to develop strategies that create a healthier workforce and decrease claims volumes and higher claims-closed ratios. Ann is a 2023 Teddy Award recipient.   In today's episode of the In The Know podcast, Chris Hampshire and Ann explore the workers' compensation aspect of the insurance industry, her strategic advice for vertical movement in insurance, and a look at the possibilities of the industry's future.   Key Takeaways Ann highlights her passion for working in workers' compensation. The best parts of workers' compensation, TruGreen, and injury exposures in their program. Ann's approach to assembling an effective workers' comp program. The initial challenges of creating a workers' comp program and their creative solutions. Ann's experience as a 2023 Teddy Award recipient. Strategic advice for vertical movement in the insurance industry. The value of working with a mentor in the industry. Working as a female leader in a traditionally male-dominated industry. The changing role of data in workers' compensation. Addressing the talent shortage by highlighting opportunities at a high school level. Ann's five-year look at the impact of AI in the insurance industry. “Hard work pays off” — Ann shares the key to her successful career.   Quotes “I've always had my hand in the workers' comp arena because I love it. I love helping people.” “We talk about injuries all the time to determine how we can eliminate those kinds of injuries moving forward and what we missed.” “I never saw myself as a person winning an award because I just did my job.” “I watched along the way and aspired to be the next person on the next step up.” “I don't always consider myself a leader, I just do my job.” “If I'm helping people, that's just part of the job and it comes naturally.” “Being able to leverage data in coming years is going to be phenomenal.” “Hard work pays off. It really does.”

In this episode, the Greg and Debby delve into the world of networking groups, sharing a wealth of knowledge on both common mistakes and valuable tips for maximizing the benefits of group participation. Drawing from their extensive experience attending networking events and engaging with various groups, they explore the significance of active engagement beyond just being on the membership list. With anecdotes and examples, they emphasize the importance of carefully selecting the right group based on compatibility and commitment, offering practical advice for prospective members to conduct thorough research. The hosts also stress the potential drawbacks of overextending oneself by joining too many groups, highlighting the significance of focused involvement. A key takeaway is the transformative power of volunteering within these groups, not only as an effective way to enhance one's network but also to elevate visibility and influence. Also Mentioned: - Kristin Meyer, Executive Director at Maumee Chamber of Commerce, https://www.linkedin.com/in/kristin-meyer-9125a2164/- Shawn Sanders, Senior Business Development Representative at Trugreen, https://www.linkedin.com/in/shawn-sanders-20987b112/- Robbie Franks, Aline Phone Systems, https://www.linkedin.com/in/robertleefranksiii/ Groups Mentioned: - Maumee Chamber of Commerce, https://maumeechamber.com/ Comments: https://www.facebook.com/TheReluctantNetworker/ https://www.facebook.com/connextnation/ More Information: If you'd like more information about bringing us in to speak at your next conference, go to: https://thereluctantnetworker.com/keynotes "Porch Swing Days - faster" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/3rdgennetworking/message

Douglass Delano is the Managing Partner at Level Green Landscape, a DC based Commercial Landscape Management Company. Doug graduated from college with a degree in Philosophy and taught High School Math and coached football for several years prior to becoming a landscaper. He has been involved in the landscape industry for 37 years, starting as a crewman doing installation and working his way up the ladder to run a Branch for Ruppert Landscape and then TruGreen when Ruppert sold. He left TruGreen and started Level Green Landscape in 2003. He is a MNLA Certified Professional Horticulturalist and a NALP Certified Manager and Technician. --- Bill Hardy is a Partner at Level Green Landscaping, A DC based Commerical Landscape Management Company. He started his Landscaping career in 1983 with Ruppert landscape after attending University of MD majoring in Engineering. Bill quickly moved up the ranks from crewman to area manager in his first year with Ruppert. He continued his advancement to Branch manager with Ruppert then another 5 years with TruGreen when Ruppert sold in 1998 In 2003 he partnered with Doug Delano and together they grew the company to its present size in the greater Maryland /Virgina/Dc area. He is a NALP Certifed Manager

This week on the Under Pressure Podcast we are joined by Kevin Vidrine of TruGreen. Kevin is married to his wife of 29 years and has two daughters 18 and 21. Both will be in college in the fall at the University of Louisiana. Kevin is a veteran of the United States Air Force, previously worked as a mortgage broker, and has owned his lawn care company, which is a franchise of Trugreen since 2007. They started out as a Scotts LawnService franchise and joined the TruGreen team in 2016 when TruGreen bought Scotts LawnService. Currently they own and operate five TruGreen franchises in Louisiana and Texas and currently have 4000 customers. In his spare time he enjoy flying as I am a private pilot and also enjoy a Hunting in Colorado and Louisiana. Check out TruGreen: www.trugreen.com

Lawn "care" giant TruGreen used its bought and paid for Florida legislators to sneak through a provision in the state budget forbidding cities and counties from regulating the use of fertilizer in summer months, fertilizer often spread by TruGreen, fertilizer which contains phosphorous and leads to blue-green algae blooms and the poisoning of Florida's water.Our guest this week is Roben Farzad, Miami native and author of "Hotel Scarface: Where Cocaine Cowboys Partied and Plotted to Control Miami." Miami in the late 1970s and early to mid-80s was a wild, violent, tropical paradise and horror show flush with drug cash, killers, CIA and superstars. Roben takes us there in the book.Follow Roben on Twitter @RobenFarzad and the book across social media using the hashtag #hotelscarface.Hurricane season is here and to secure your home or business from hurricane wind damage, look up windstormproducts.com. 

How do we DIY our way into having a healthier lawn and, at the same time, impress our landscaping clients with our A++ ways?   We all want a healthier lawn, be that for our own land or our clients'. However, more often than not, we tend to skip the basics, so we end up with burnout, either internally or within the business. But what if we tell you that even just by enjoying the “mow-ment,” you can strengthen both your lawn and yourself, thus leading both to better health?   Whether you want to do it because you want to dominate your neighbors or you want everybody to go, “Dang, this dude's got his lawn dialed,” there's no doubt that this episode is perfect for you!   Allyn Hane started his first lawn business in 1987 at the age of 14 with a bright orange Sears push mower. Fast forward to 1998, he started working for the world's largest lawn service, TruGreen, where he got the knowledge that he transcribes into videos and articles, adding his own opinions and spin. He stands proud and tall on his philosophy that organic lawns look better and resist problems better for the long haul; to him, it's just a smarter choice. Tune into this episode to discover his tips on how to impress your clients and have a healthier lawn!     “Get out and learn your land; that's really the most important thing. There are certain things you'll learn over time, but it starts just by getting out and measuring your lawn. So, get out, walk that lawn, learn your land, and pay attention when you're doing it.”  – Allyn Hane.     Topics Covered   01:03 – “Over the years, I've noticed that there are a lot of lawn professionals that are in the audience…so I appreciate you having me on. I love being in front of this audience of lawn professionals and, hopefully, bring value today.”   Keith welcomes today's awesome guest, Allyn Hane of The Lawn Care Nut.   03:44 – “For people that do a lot of fitness, you know your body, you know how far you can push it, you know when you're going to get an injury; you just learn your body over time. And that's really the same with your lawn—you learn it over time—and that's really how you can be successful.”   Tip #1: Get out and learn your land. Here, Allyn discusses the importance of knowing your land as he shares simple things you can do to improve the lawn.   06:40 – “That's what mowing is; it's going to really strengthen the lawn. And that's actually true. The more you mow, the healthier your lawn is.”   Tip #2: Learn to love the mow. Enjoy the “mow-ment.” Here, Allyn talks about reframing lawn care both as a time for personal development and a workout, explaining how mowing is like cardio that can give you immediate gratification, an endorphin rush, and a healthier lawn   10:41 – “As a DIY-er, I only have my own lawn below, I'm only taking care of one property, I know it like the back of my hand, I can take care of the bug. This is the thing about being a DIY-er; this is the advantage that I see.”   Allyn highlights the advantages of being a DIY-er as he talks about lawn leveling and the importance of having patience.   14:19 – “I'm just safer by design because I put less chemicals down, and I only put it where it's needed.”   What can you do to deal with a pest (e.g., weed) problem when you have a dog, making sure that the chemicals aren't going to make your pet sick?   20:23 – “Fertilizer doesn't burn the lawn unless you spill it.”   Tip #3: Don't be afraid to throw down. Here, Allyn enlightens you on the benefits of putting fertilizer on your lawn as he discusses the need to be licensed if you want to get into spraying -cides. He also encourages people who are just starting out to try working for TruGreen for a couple of years.   27:55 – “So many people, they want to put a miracle application on the law that's going to take care of everything, and I get it—that's how our world operates; we want immediate results. But lawn care is different, and this is why it's good therapy for people.”   Tip #4: Don't expect immediate results. Here, Allyn shares why lawn care is a good therapy for people while also explaining why it's a must that you learn and start with the basics.   32:01 – “Go get that real training somewhere that is doing what you want to do, whether you like the way they do it or not. If they're the biggest, if they're the leader, go learn from them. There's a lot of positives there, too, that you can do while you're learning.”   Keith and Allyn reading and answering comments.   39:25 – “The first time you see a brown spot in your lawn, the first rule of thumb is to just dig; just see what you'll find.”   Allyn shares tales from the trenches of his TruGreen years as far as crazy customers, educating you on what to do with brown spots. Keith and Allyn continue to read comments afterward   44:08 – “If that fertilizer were to be blown off of your lawn from a thunderstorm in the summer and go down into the rivers and then out into the gulf, it could create what is called red tide.”   Allyn talks about lightning's beneficial help to your lawn. He also talks about phosphorus runoff and algal blooms such as red tide and how it's usually formed. (Sign up for Allyn's email list for the best content)   47:21 – “There's a theory that female dogs are worse because they are lower to the ground, and they actually cause more damage.”   Allyn explains how dog pee and/or poop can cause brown spots to appear on your lawn. Keith also talks about the most professional way to deny a client service due to personal capacity before proceeding to read and answer comments again.       Key Takeaways   “For people that do a lot of fitness, you know your body, you know how far you can push it, you know when you're going to get an injury; you just learn your body over time. And that's really the same with your lawn—you learn it over time—and that's really how you can be successful.”   “Mowing is like cardio. The more cardio you do, the healthier your heart is. It just makes you have more stamina. You're able to do things that you weren't able to do before when you have good cardio. That's what mowing is; it's going to really strengthen the lawn. And that's actually true. The more you mow, the healthier your lawn is.”   “These little things that you do are what are going to make the biggest difference.”   “We want to fertilize the lawn to make it thicker because a thicker lawn is the best defense against weeds.”   “Go get that real training somewhere that is doing what you want to do, whether you like the way they do it or not. If they're the biggest, if they're the leader, go learn from them. There's a lot of positives there, too, that you can do while you're learning.”     Connect with Allyn Hane, Lawn Care Nut   Instagram: https://www.instagram.com/allynhane/ YouTube: https://www.youtube.com/@Thelawncarenut     Connect with Keith    Facebook: https://www.facebook.com/thelandscapingemployeetrap Instagram: https://www.instagram.com/keithkalfas/ YouTube: https://www.youtube.com/@keith-kalfas Website: https://www.keithkalfas.com/     Resources/People Mentioned:   My Website: Official Site Keith Kalfas My Podcast Page: The UNTRAPPED Podcast   Lawn Care Nut: https://thelawncarenut.com/ Yard Care Bootcamp: https://www.yardcarebootcamp.com/ TruGreen: https://www.trugreen.com/ Yard Mastery: https://yardmastery.com/   Jill's Office: https://www.jillsoffice.com/ Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs  

Recorded live at IAMPHENOM. CHRO Rebecca Schoepfer to learn how TruGreen radically adjusted talent strategies to support changing, on-the-ground business conditions — and built a scalable, repeatable talent process that exceeds high-volume hiring demands.

On this episode,  Principle of Nalu Consulting and former Chief Revenue Officer of TruGreen, Jessica Newman,  shares insights on ways to drive growth  not just through new customer acquisition, but by focusing your marketing to retain recurring revenue by optimizing customer lifetime value.  

It's hard to get good help...especially at TruGreen apparently. Oddly, I wasn't Mad OR Irritated by him. I was simply mystified. Also: Now That's What I Call Music (A compilation music CD) is up to...listen to find out the number.NO Spoilers! A Home for Harry Styles is bittersweet. --- Support this podcast: https://anchor.fm/bill-flanigin/support

Headlines: Evolving farming industry finds ways to keep up production of bluegrass seed Taiwan blocks Chinese produce due to excessive pesticide residue  Low-temperature mineralization of perfluorocarboxylic acids  92 lawmakers ask EPA to reconsider decreased herbicide allowances  USDA Announces New Opportunities to Improve Nutrient Management  Joe Knows Turf: Nothing stops TruGreen. Sponsor: The Patrons Burns: Harrisonburg organic fertilizer business expands to partner with local and out-of-state farmers  Fish deaths in the Oder: Laboratory determines increased pesticide values  Five synthetic fields used by L.A. schools are out of commission  Climate activists in southern France have filled golf course holes with cement  Returns: ExperiGreen Lawn Care and Huron Capital Form Strategic Alliance  YouTuber Uses Platform to Help Single Mom in Need of Lawn Tools  Fairway Lawns acquires Plant-It-Earth Lawn and Pest Control  Mailbag: Greg wants to know thoughts on a product he applied called Turf 48-X. Andy asks about some organic methods used by some farmers   Special Thanks to Our Co-Producers: 6r33k633k Benjamin Mossing Lonegoose Ch1v3Force1 Jesse Bousquet Jr Jbartleyw Outsidefire Barthoda Deadphishy Tifway Lawn NateKrez Harperexplores Tdougiefresh bwerthmann Mtech Miggity LCS Turf LTK Trucking & Freight Jbt200 Nreyes Tedaut RTFU Sumbeach Lush Lawns JLavoe 813King matix webcivilian bkf7884 JSmit Zach_H Kennard Squirt&Burn SchaneyTurf87 SlicknicK DynoSportDan MattMac1r GroundUpOrganic

Joe Mottlow and Will Huffman have shared a lot of life together since their first meeting at TruGreen. But on June 15th, 5 years ago, Joe got his first indication that something was wrong. He kept waking up in puddles of sweat. After days of toughing this out, he made a trip to Fairview to discover things were not right. His bloodwork was off, and his spleen was the size of two fists. Then the diagnosis. Leukemia ALL, a blood cancer. The battle begins and Joe Joe Tough was born. The chemo shed 30 pounds over a two week period. But even during the intense chemotherapy treatments, he still found a way to have fun during his stay. That's Joe's nature, to make the most out of any situation. Over the last 5 years, he's battled and beat cancer not once, not twice, but five times. This episode is about resiliency, optimism, and how a community continues to help Joe Mottlow win his battle against cancer.Learn more and connect with Joe Joe Tough here: https://www.facebook.com/joe.joe.mottlow/

In this episode, we are joined by Dr. Ben Hamza and Mr. Joe Krum. Ben was with TruGreen for over 18 years, including serving as their director of technical operations. Joe has been with TruGreen for the past 11 years and currently serves as a regional technical manager covering Tennessee. This episode will cover a wide array of lawn care topics including how the pandemic has affected the lawn care business, as well as strategies to control pests that align with modern business models in 2022.

In today's episode, I'm talking with fellow eco-minimalist parent Linda Yin. She's an enthusiastic minimalist (her words), and has found her sustainability land in the form of safe lawn advocacy for all kids and living beings. In this episode, we have a fantastic conversation about what it means to be a minimalist as a parent, how it changes after having kids, how it looks different for everyone, and more. Then, we jump into Linda's sustainability lane: safe lawns, where we talk about the work she's doing to bring awareness to pesticides, herbicides, and fertilizers that companies like TruGreen put on lawns. Linda shares the harmful effects these chemicals can have on us, and ways to make change through conversation with others. This is a jam-packed episode, but Linda is so relatable, and I absolutely enjoyed our conversation together. Where you can find Linda:Petition WebsiteLet's connect!Email me: Laura@raisingecominimalists.comBlog (Reduce, Reuse, Renew)Instagram (@raisingecominimalistspodcast or @reducereuserenewblog)Support the Show Leave a review on Apple and/or Spotify Support the show (https://www.buymeacoffee.com/gPwH8QEUo)

Today we're joined by Allyn Hane and Brett Goodyear of Lawn Mastery, sharing their unique experience starting up an eCommerce business to help DIY'rs and Pros alike! Allyn shares his story about how he worked with TruGreen and how fate revealed itself for Allyn to start a direct-to-consumer business for fertilizer and other ag products. Enjoy! www.LawntrepreneurAcademy.com (Code: PODCAST saves 10% on training programs only) Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenance (w/ Brians10 Deals) www.thehardscapeacademy.com  @brianslawnmaintenance https://www.instagram.com/cycle_cpa/ https://cyclecpa.com/ (use code "Brian" to save $200 when you sign up. Brian's Lawn Maintenance * PO Box 930233 * Wixom, MI 48393  

Kenneth Kinney is a marketing expert and speaker who has worked with dozens of large and small companies to help them grow through marketing. In a world with lots of conflicting advice on marketing, Kenneth takes a realistic view and helps companies have a consistent message. He is also one of those people who chooses to go diving with real live sharks.  About Kenneth Kinney Kenneth "Shark" Kinney is a dynamic keynote speaker, author, experienced marketing consultant, and growth executive. He is passionate about lead generation and leveraging data in omni-channel strategies and is known for driving growth in Digital Marketing and Addressable TV.     Recognized as one of the industry's top Marketing, Customer Experience, and Technology Speakers, Kenneth brings deep level expertise in Lead Generation, Marketing, Customer Experience, and TV and Digital Advertising, Shark has served, worked with, and consulted for hundreds of small, medium, and large businesses and non-profit organizations.  He has led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities.  His speeches draw upon his experience and perspectives learned from working for Publishers, Brands, Agencies, Consulting Firms, and as a Solopreneur and Entrepreneur.   With an insatiable curiosity for learning and teaching, he is also the host of “A Shark's Perspective” marketing podcast.  Shark has also been an on-air host and producer of multiple TV and Radio programs.   A lifelong ocean and shark conservationist, he has been freediving and scuba diving with sharks, literally, for decades and helps people have a much better understanding of and safer experiences with one of the most misunderstood animals in the world.   His new book, “We Care…ish”, helps brands and agencies to better understand how to practically communicate with customers and deliver greater customer experiences.    At his core, he helps people uncover the power of finding different perspectives that help people make a better meaning in the world. Https://thomsinger.com/podcast/kenneth-kinney Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out this episode with Kenneth Kinney to learn some ideas and techniques in determining your WHY to start your own podcast and turning your interest into a source of income.   WHAT TO LISTEN FOR Getting motivated in creating a podcast What you get out of having a podcast 3 Takeaways to support your podcast's growth The pros and cons of the different types of monetizing strategies  Defining your podcast avatar    RESOURCES/LINKS MENTIONED Ep30: More Ways To Monetize Than You Think - Pitfall #11 Clubhouse: The Social Audio App Seth Godin   ABOUT KENNETH KINNEY Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in Omnichannel strategies and is known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on-air host and producer of TV and Radio programs. He is the host and "Chief Shark Officer" of the "A Shark's Perspective" podcast.   CONNECT WITH KENNETH Website: A Shark's Perspective LinkedIn: Kenneth Kinney IG: @asharksperspective Podcast: A Shark's Perspective  Facebook: A Shark's Perspective   CONNECT WITH US Thinking about creating and growing your own podcast but not sure where to start? Visit GrowYourShow.com and Schedule a call with Adam A. Adams!

Linda is a blogger, mother, and activist against toxic lawn applications. For the past five years, she has written about and promoted a sustainable, more mindful lifestyle, and she is the woman behind the “Ban TruGreen” petition, which demands that TruGreen, a nationwide lawn care company, switch to a non-toxic formula. How You Can Help Raise Awareness: Educate yourself on your city's pest control and pesticide use. Pesticides can be found everywhere - in cities, suburbs, and rural areas. Write to your state/municipality/HOA/block about safer pesticide use, banning pesticides altogether, or at the very least, providing a schedule of when pesticides will be used. Here are letter/flyer/brochure templates you can leverage. Sign the petition to demand that TruGreen switch to a non-toxic formula: www.change.org/bantrugreen. Make “pesticide-free” or “ban TruGreen” signs for your lawn to raise awareness with neighbors and to let them know they can walk safely on your grass. The Truth About TruGreen: 53% of TruGreen's products include ingredients that are possible carcinogens. 41% of TruGreen's products include ingredients that are banned or restricted in other countries. 34% of TruGreen's products include ingredients that are known or suspected endocrine disruptors. 28% of TruGreen products include ingredients that are known or suspected reproductive toxins. 100% of TruGreen's products include ingredients that threaten our environment, including our water supplies. 0% of TruGreen's pesticide application signs provide the exact time the lawn was sprayed, putting humans and animals at risk! Follow Linda: Instagram: https://www.instagram.com/lindayin/?hl=en Websites: www.lindayin.com and www.change.org/bantrugreen  __________________________________ Follow Therese "Tee" Forton-Barnes and The Green Living Gurus: The Green Living Gurus Website: https://thegreenlivinggurus.com/ Instagram: https://www.instagram.com/greenlivinggurus/ Youtube: https://www.youtube.com/channel/UCW7_phs1GZUPzG21Zgjnqtw Healthy Living Group Facebook Green Living Gurus Page Facebook For further info contact: Therese "Tee" Forton-Barnes Email: Tee@TheGreenLivingGurus.com Cell: 716-868-8868

Be inspired by this episode as Barrett Ersek shares how to set family core values that bring out the best of your children's abilities and the importance of embracing gratitude amidst difficulties to your family and business life. Key takeaways to listen for How to find your child's spark: Getting out and exploring to find themselves  The importance of embracing family core values in making decisions Connecting with families that supports and encourages one another Impacts of child involvement in your business and mastermind group Living on purpose: Trusting darkness and despair as a gift  Importance of resiliency to entrepreneurial success Resources mentioned in this episode Rich Dad Poor Dad by Robert T. Kiyosaki Gratefulness Want to be Happy? Be Grateful. by David Steindl-Rast    About Barrett Ersek Barrett's first plunge into the green industry was at the age of 12 where he convinced both his school principal and the branch manager for TruGreen/Chemlawn to give him a shot at telemarketing. After becoming one of TruGreen's most successful telemarketers, Barrett left TruGreen to create his first lawn care company. Holganix manufactures and distributes 100% organic plant probiotics that allow users to drastically reduce their environmental footprint while improving overall plant health and yield. With rising fertilization costs and government regulations on chemical fertilizers and pesticides, Barrett believes that Holganix could be the solution for fertilizer users across America. Barrett has spoken on topics of plant health, innovation, entrepreneurship, and gratitude on five continents. He has lectured at the London School of Business (LSB), the India School of Business(ISB), and the Massachusetts School of Business (MIT) in addition to many EO events. Barrett has been actively involved in EO, serving as Philadelphia's chapter president, forum chair, education chair and mentorship chair. In addition, he is a graduate of the EO/MIT Entrepreneurial Masters Program, Class of 2004. Connect with Barrett Website: Holganix LinkedIn: Barrett Ersek   Connect with Us To learn more about us, visit our website at www.18summers.com or email us at info@18summers.com. To get a copy of our book “The Family Board Meeting”, click here. Subscribe to 18 Summers Podcast and leave a rating and written review! Social Media Channels Facebook Group: 18 Summers LinkedIn: Jimmy Sheils Instagram: @18summerstribe

“Doubt kills more dreams that failure ever will” ~ Suzy Kassem When an opportunity presents itself, do you feel a spark of excitement at first and then begin to realize the challenges that may come with it? Suddenly self-doubt creeps in and stops you from taking action. Our guest, Michelle Frymire, Chief Executive Officer of CWT, shares how taking on challenges and leaning into those tough assignments early in her career set the stage for her to advance. She has been guided by the motto: “it's not that we fall down, it's that we get back up”. Michelle Frymire is a senior executive with 30 years of experience in driving growth and transformation at both public and private companies worldwide. Michelle's career reflects a demonstrated track record as a catalyst to successful execution of transformation, large scale growth - both organic and through M&A, the transition from private to public company through an IPO, and as a leader of successful transformation initiatives. Most notably, her experience in finance and strategy, and serving as a key strategic partner to boards and executive teams, combined with strong leadership and team building skills, has prepared organizations to make a global impact. In this episode, Michelle shares her story of rising to the top, how the best way to check all the boxes for a role is to accept the opportunity and learn in the role, and how success in scaling is directly correlated to an amazing team and great culture. Visit https://www.iambeyondbarriers.com where you will find show notes and links to all the resources in this episode, including the best way to get in touch with Michelle. Highlights: [02:50] Michelle's story of rising to the top [04:35] Overcoming your fears [06:45] Gaining clarity on your career path [11:34] Trusting your instincts [14:01] Getting unstuck and taking action [17:46] Michelle's superpower [19:52] Seize every opportunity [24:03] Navigating risk & uncertainty at scale [28:51] Staying true to your values [33:54] Creating your own personal board of directors [38:10] Cultivating new relationships [41:24] Biggest trends for the future [45:06] Staying ahead of the curve [47:43] Michelle's message to women everywhere   Quotes: “Lean into those tough assignments that nobody else wants to do. There's always a chance that you fail, but that chance is real everywhere in life. Or you may succeed and have it lead to something really exciting.” – Michelle Frymire “Don't be afraid to seize an opportunity.” – Michelle Frymire “You're never 100% ready for that next role. The best way to really be ready is by doing it.” - Michelle Frymire “The single most important thing a CEO does is build and cultivate a great team and culture.”- Michelle Frymire “Peer relationships will make or break your career. They are the most important factor in how you're going to elevate yourself by their having confidence and trust in you.” - Michelle Frymire   About Michelle Frymire: Michelle Frymire is a senior executive with 30 years of experience in driving growth and transformation at both public and private companies worldwide. Michelle's career reflects a demonstrated track record as a catalyst to successful execution of transformation, large scale growth - both organic and through M&A, the transition from private to public company through an IPO, and as a leader of successful transformation initiatives. Most notably, her experience in finance and strategy, and serving as a key strategic partner to boards and executive teams, combined with strong leadership and team building skills, has prepared organizations to make a global impact. Michelle currently serves as the Chief Executive Officer for CWT, the world's second largest corporate travel management company serving over 5,500 clients across 140+ countries around the world, including many of the Fortune 500 and the U.S. military and government. Michelle has played a key role in the company's successful evolution to the world's leading digital travel management company, and under her leadership the company is successfully navigating the impact of the global pandemic, both operationally and financially. Prior to CWT, she was the CFO and head of strategy for Service King Collision Repair and then U.S. Risk Insurance Group in Dallas, Texas. While working at Service King she was recognized as Dallas' Large Private Company CFO of the Year by D Magazine. Prior to Service King, Michelle spent five years at The ServiceMaster Companies, first as the CFO for TruGreen, the world's largest consumer lawn care company, and then played an integral role in ServiceMaster's successful IPO in 2014 as the head of FP&A and global strategy. Michelle spent almost 20 years in the travel industry working for some of the worlds' largest and most well-known travel companies, including American Airlines, Continental Airlines and then Delta Air Lines, ultimately assuming the role of VP of Finance for Delta Airlines in 2001. She then joined Starwood Hotels & Resorts in 2005 as the Chief Financial Officer for Starwood Vacation Ownership during a period rapid growth for the organization. Michelle currently serves on the board of directors for Spirit Realty Capital (NYSE: SRC) where she is a member of the audit committee. Michelle has also served on the advisory board for several not for profit organizations, currently serving as the Treasurer of the board of directors for Family Gateway, a not for profit organization focused on serving the needs of homeless children and their families in Dallas, Texas. She also serves as a member of the Board of Trustees for Greenhill School in Addison, Texas. A Texas native, Michelle received her bachelor's degree from Austin College in Sherman, Texas in Economics and her MBA from the McCombs School of Business at The University of Texas in Austin. She resides in Dallas, Texas with her husband of 30 years and their four children and their four dogs. Links: Website: https://www.mycwt.com/ LinkedIn: https://www.linkedin.com/in/michellefrymire/ Twitter: https://twitter.com/mmfrymire  

On this episode of the podcast, we are joined by Kevin Caldwell of Caldwell Tree Care to discuss his career, his service on the Board of Directors, and much more.Kevin is the president and owner of Caldwell Tree Care, located in Roswell, Georgia. He graduated from the University of Georgia in 1987 with a Bachelor’s in Political Science. After graduation he secured a position at TruGreen, beginning as a Residential Salesman. He went to work for ArborGuard in 1991 and while there he met mentors there who helped to grow his commitment to, and knowledge of, the tree care industry. This led to his becoming an ISA Certified Arborist in 1992. And in 1993, he left in order to found Caldwell Landscape Company, now doing business as Caldwell Tree Care.Kevin has served on the boards of several organizations, including the Georgia Urban Forestry Council (now known as the Georgia Tree Council), the Metro Atlanta Landscape & Turf Association, and the Georgia Turfgrass Association. Additionally, he has served on the TCIA Board of Directors and served as Chairman of the Board in 2012-2013.Additionally, Kevin was the recipient of the 2020 Chair's award for his friendship, support, and belief in the previous Chair, Mundy Wilson Piper.Our sponsors for this episode are Samson Rope and Tree Diaper.

Rex Gore is a social and business entrepreneur who creates jobs for thousands of Texas workers. In 1985, he co-founded CleanCut, a fast-growing landscaping firm later acquired by Trugreen; at CleanCut, Rex was a finalist for E&Y’s Austin Entrepreneur of the Year award 3 times. Since 2001, Rex has grown PJS of Texas, a commercial janitorial company serving Class A office space in Austin, El Paso and San Antonio, into the premier regional firm known for industry leadership in training, safety & quality programs and loyal customers. PJS empowers employees through connections to scholarships, ESL classes and workshops that engage parents in their children’s education.Rex returned to commercial landscaping in 2005 by co-founding Clean Scapes, which within 3 years was named Central Texas’s fastest growing firm. Clean Scapes is now a $55M/yr business ranked in the US’s 40 largest landscaping firms. In recent years, Rex has also co-founded or acquired other service companies including Exterior Cleaning Solutions of Texas (commercial pressure-washing & window cleaning), Top Choice Lawn Care (residential landscaping) and Pure Basin Services (stormwater basin management).Rex also promotes nonprofit & education policy. In 2013, he co-founded PelotonU, which enables working, at-risk students to earn college degrees with little debt. He is a Regional Board Member of IDEA Public Schools, a K-12 network that sends 99% of 45,000+ mostly low-income & minority students to college, where they out-perform peers. He is Board Chair of Charter Schools Now, the Texas Charter School Association’s 501(c)(4) arm. Rex has also served on the board or played an active role in numerous other regional nonprofit or civic groups.

Step into the Boardroom with one of Paul’s favorite pest control people. Mitch Smith discusses experiences which shaped his management style. He shares leadership lessons learned throughout his 35+ year career. This Boardroom guest started in the industry as a technician and rose in the ranks at both TruGreen and Centex. Before Mitch’s current position as COO of Edge, Mitch was the Pacific Division President at Orkin. Mitch brings an interesting perspective to the ‘lawn vs pest’ discussion. He shares the direct connection between business maturity and universal technicians. Service specialist salesmanship may sound like an oxymoron, but trust and unrefinement go hand in hand. While personality profiles find their way into this culture conversation. What are the betting odds when against forcing a square peg into a round hole? Mitch preaches that influencing company culture is more than attending a two-week seminar. It turns out that learning from direct reports and self-reflection has a lot to do with leadership. Mitch recalls a realization moment when a mentor taught him to look in the mirror. Sports analogies abound as running, juggling, and lifting get shared in this sit-down discussion. Hear how Mitch describes spending energy units for high growth and high service delivery standards. Mitch brings management metrics into focus as he shares his tenured strategy. Do you come to this conversation with buy-side in mind? Tune-in to hear Mitch’s post mortem metrics following an acquisition. Perceived value is critical to keep the recurring revenue wheels turning. Before you listen, ask yourself, ‘how do I measure world class service?’ Co-Produced, Edited, and Mixed by Dylan Seals of hdaudiopost.com

I am turning a nightmare into a celebration of life and will make my front yard the most healing, therapeutic and healthy garden you’ve ever seen.Judy Guido Judith Guido, Chairwoman and Founder of Guido & Associates, shared the story behind her title with us on Sunday, January 3, 2021. Guido & Associates, a Business Management company working in the areas of Strategy, Processes/Systems, Research, Sales, Marketing/PR, Branding, Social Media, Mergers/Acquisitions, Green and Sustainable Markets, Women and Boomer Markets, focuses on helping organization grow their people and profits. Prior to founding her own business management practice, Guido was the Chief Marketing Officer and Vice President of Valley Crest, the nations largest privately held landscape management and development company, whose brands include Valley Crest Landscape, Valley Crest Land Development, Valley Crest Golf, Valley Crest Tree and Nursery and the 125 U.S. Lawns franchises. Guido was chief marketing officer and senior vice president, of business development and strategic alliances for Cirqit, a New Jersey-based e-commerce technology and consulting company. She also served as the Senior Marketing, Sales and Strategy executive with ServiceMaster ($6.5 billion in revenues), some of whose brands include TruGreen-Landcare, TruGreen –Chemlawn (including both the exterior and interior business) and Terminix. Judy is an advisor and board of director for the Yellowstone Landscape Group. SUE SAYS On July 5, 2017, Judy Guido was randomly attacked by a psychotic landscaper who was working at her home at the time. He chased and struck her multiple times with an axe. She survived the horrific incident through what she describes as spontaneously using her strategic and execution abilities as an advisor, and has since recovered from a brain injury. Judy is remarkable in many ways, but what I see in her is a mental and emotional toughness that we all could use. Listen (and subscribe!) below or on Apple Podcasts, Spotify, Google Play, Radio.com or iHeartRadio!

Tonight I had the pleasure of talking to Joe Lawhorn! He's the host of several podcasts, one of which I was recently a guest and had a ton of fun! We discuss furries, drugs, museums, and even TruGreen. Yes, that TruGreen. Please check out Joe's podcasts and subscribe to his shows! Also if you notice the show now has as fancy intro courtesy of my homie Patrick. You may also have noticed the new cover art courtesy of my dude Mike who was on episode 6 of the show. I will include links to things you can do to support them. These will be in all show notes going forward so make sure to support my dudes and their creative pursuits! Thanks so much for listening as always, and please RATE, REVIEW, AND SUBSCRIBE to the show! It helps me get better sponsors so you beautiful humans can get cooler shit for less money! Mike's Patreon: Patreon.com/maineeac Mike's Website: Maineeac.com Patrick's SoundCloud: Soundcloud.com/prodaogiri --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Industry colleague Andrew Barrows, head of M&A at Environmental Pest Service, joins The Buzz this week as guest co-host to interview equity research analyst Jamie Clement. When Andrew listened to Episode 6, he contacted Paul and Patrick and said that he wished he had been in the room with them to talk shop with Jamie. This week, his wish was granted. He was brought on The Buzz for a lively discussion with Paul, Patrick and Jamie. Patrick and Paul decided to make the first half of the interview a standalone episode because it dealt with one topic, TruGreen’s recent announcement that it had entered the pest control industry. The second half of the interview, covering a variety of topics, will be released soon.

John Salajka (Sa-LIKE-a) is the owner of Great Escape Coaching, former owner of both SB Payment Systems & Universal Solutions. He has also held leadership positions with TruGreen and Yusen Logistics.For over 25 years, John has helped a wide variety of people, teams and organizations clarify their vision & strategy, develop a plan and then accompany them on their journey to execute their plan.Blended in with his successes, John has made some phenomenal mistakes and experienced significant, devastating failure that he shares openly to help others learn from his experience.One way he shares these experiences is through is coaching practice, Great Escape Coaching: where he helps people escape from prison – the prison of their own mind. John works with his clients individually as well as in groups. He builds and leads Vistage groups – mastermind groups for business owners, leaders and entrepreneurs.John is also an EOS Implementer which helps his clients gain Traction and become healthy, successful organizations.John is also a NAVIX Exit Planning & Strategy Consultant, helping his clients build and lead their companies in a way to maximize the transferable value for that day when they choose to exit.Today, John will share with us . . .John's contact info https://greatescapecoaching.com/ or Phone: +1 901-255-6496--- Send in a voice message: https://anchor.fm/wherethefortuneis/message

Former Secretary of Defense Ash Carter takes me behind the scenes to reveal the inner workings of the Pentagon, its vital mission, and what it takes to lead it.  He describes just how massive the D.O.D. is, how he managed a $700 billion dollar budget, and how he recruited top tech talent to the Pentagon.  Ash Carter reveals why his background as a physicist came in handy in the Pentagon and how it led him to oppose President Ronald Reagan’s "Star Wars" program in the 80s.  He discusses how he came up with his successful strategy to defeat ISIS, but cautions President Trump against pulling out of Iraq and Syria entirely.  He talks about his effort to reach out to non-traditional military recruits and his history-making decision to open all combat roles to women.  Order Ash Carter's book Inside the Five-Sided Box: Lessons from a Lifetime of Leadership in the Pentagon on Amazon, Audible or wherever books are sold.  Today's podcast was sponsored by TruGreen mosquito defense.

Mo Grunts is warned to get off the lawn and wonders why. Round table welcomes spring but not the return of TruGreen and all the other chemlawns.

We had the pleasure of having Jeff Helie from one of Knoxville's premier lawn treatment companies, TruGreen, on the show today where he announces some exciting news about his entrepreneurial future! Jeff primarily attends Networking Today International's (NTi) Main Event Meeting Location where you can meet up with him face-to-face each and every Thursday from 9:00 - 10:30 a.m. Learn more about NTi on our website at https://www.NetworkingTodayIntl.com.

https://youtu.be/nPgXPyKbznw Brittney Diseroad (Dice-road) is one of the owners of Olive Branch CrossFit and works full time as a finance manager for TruGreen (lawn care company headquartered in Memphis). Brittney was born and raised in a small town in Indiana just south of Indianapolis.  Growing up, she was involved in everything she could be from sports to social groups to student council and honor society. Her main passion (sports wise) was swimming, she swam competitively from the age of 6 to the age of 18.  While she was good at swimming, she tried a whole bunch of other sports just for fun…basketball, volleyball, track, soccer, and track and field.  She realized that she should stick to swimming.  Her main events were the backstroke and individual medley.  With her training with swimming, she started weightlifting as a supplemental exercise to increase her strength.  That’s when she fell in love with lifting heavy weights. She went to school at Clemson and graduated in 2005 with a degree in Finance, and moved to Memphis in 2007.  She eventually went on to get her masters from University of Memphis.  She started CrossFit in 2013, but didn’t really jump two feet in until she joined Olive Branch CrossFit in 2015.  Not only did she jump two feet in, but she loved it so much she decided to buy into the place in June 2016.  She helps manage the day to day operations as well as handles all the financials aspects of the gym.  Olive Branch CrossFit is her second family, and she takes great pride in the environment and comradery that is at the heart of the gym.  She hopes to continue to grow the gym and make it the best gym in the Mid South region.  She also loves puppies, Clemson football, brunch, anything water related, and lifting heavy weights (obviously ☺).

What is a green brand and what is it not? Judith Guido, Chairwoman and founder of Guido & Associates, a business management company, will explain how you can capitalize on this trend that is exploding throughout our industry and around the world. Some of the topics that we will cover include: -What is a green brand and do you create one? -How do you differentiate yourself from the other “green businesses”? -How can you create a greener advantage? -What are some green “myths”? -Tactical tips for profitable and sustainable “green” growth -Green in the white industry. -What is the future of green? Guido & Associates specializes in the areas of Strategy, Branding, Sales, Marketing, Research, Product Development and Mergers & Acquisitions within the Green, Snow and Sustainable markets and focuses on helping organizations grow their people and profits. Guido has been recognized as one of the highest-ranking women in the Green Industry. Prior to founding her own business management practice, Guido was the Executive VP and Chief Marketing Officer of Valley Crest, the nation's largest [$950 million with 10,000+ employees] privately-held integrated landscape firm. Some of Valley Crest's brands include Valley Crest Landscape Architecture, Valley Crest Landscape Development, Valley Crest Golf, Valley Crest Tree and Nursery and the 200+ U.S. Lawn franchises. She also served as a senior marketing and strategy executive with ServiceMaster, a $3.5+ billion Fortune 500 company, whose brands include TruGreen and TruGreen-Landcare and is a global service provider. Guido was one of four executives who took LandCare USA public [IPO] on the New York Stock Exchange (NYSE) in June of 1998. She was the Executive VP and national director of sales at LandCare USA, which was purchased by ServiceMaster in 1999, and integrated into their TruGreen group. For more information, visit http://www.guidoassoc.com.

What is a green brand and what is it not? Judith Guido, Chairwoman and founder of Guido & Associates, a business management company, will explain how you can capitalize on this trend that is exploding throughout our industry and around the world. Some of the topics that we will cover include: -What is a green brand and do you create one? -How do you differentiate yourself from the other “green businesses”? -How can you create a greener advantage? -What are some green “myths”? -Tactical tips for profitable and sustainable “green” growth -Green in the white industry. -What is the future of green? Guido & Associates specializes in the areas of Strategy, Branding, Sales, Marketing, Research, Product Development and Mergers & Acquisitions within the Green, Snow and Sustainable markets and focuses on helping organizations grow their people and profits. Guido has been recognized as one of the highest-ranking women in the Green Industry. Prior to founding her own business management practice, Guido was the Executive VP and Chief Marketing Officer of Valley Crest, the nation's largest [$950 million with 10,000+ employees] privately-held integrated landscape firm. Some of Valley Crest's brands include Valley Crest Landscape Architecture, Valley Crest Landscape Development, Valley Crest Golf, Valley Crest Tree and Nursery and the 200+ U.S. Lawn franchises.She also served as a senior marketing and strategy executive with ServiceMaster, a $3.5+ billion Fortune 500 company, whose brands include TruGreen and TruGreen-Landcare and is a global service provider.Guido was one of four executives who took LandCare USA public [IPO] on the New York Stock Exchange (NYSE) in June of 1998. She was the Executive VP and national director of sales at LandCare USA, which was purchased by ServiceMaster in 1999, and integrated into their TruGreen group. For more information, visit http://www.guidoassoc.com.

What is a green brand and what is it not? Judith Guido, Chairwoman and founder of Guido & Associates, a business management company, will explain how you can capitalize on this trend that is exploding throughout our industry and around the world. Some of the topics that we will cover include: -What is a green brand and do you create one? -How do you differentiate yourself from the other “green businesses”? -How can you create a greener advantage? -What are some green “myths”? -Tactical tips for profitable and sustainable “green” growth -Green in the white industry. -What is the future of green? Guido & Associates specializes in the areas of Strategy, Branding, Sales, Marketing, Research, Product Development and Mergers & Acquisitions within the Green, Snow and Sustainable markets and focuses on helping organizations grow their people and profits. Guido has been recognized as one of the highest-ranking women in the Green Industry. Prior to founding her own business management practice, Guido was the Executive VP and Chief Marketing Officer of Valley Crest, the nation's largest [$950 million with 10,000+ employees] privately-held integrated landscape firm. Some of Valley Crest's brands include Valley Crest Landscape Architecture, Valley Crest Landscape Development, Valley Crest Golf, Valley Crest Tree and Nursery and the 200+ U.S. Lawn franchises.She also served as a senior marketing and strategy executive with ServiceMaster, a $3.5+ billion Fortune 500 company, whose brands include TruGreen and TruGreen-Landcare and is a global service provider.Guido was one of four executives who took LandCare USA public [IPO] on the New York Stock Exchange (NYSE) in June of 1998. She was the Executive VP and national director of sales at LandCare USA, which was purchased by ServiceMaster in 1999, and integrated into their TruGreen group. For more information, visit http://www.guidoassoc.com.

What is a green brand and what is it not? Judith Guido, Chairwoman and founder of Guido & Associates, a business management company, will explain how you can capitalize on this trend that is exploding throughout our industry and around the world. Some of the topics that we will cover include: -What is a green brand and do you create one? -How do you differentiate yourself from the other “green businesses”? -How can you create a greener advantage? -What are some green “myths”? -Tactical tips for profitable and sustainable “green” growth -Green in the white industry. -What is the future of green? Guido & Associates specializes in the areas of Strategy, Branding, Sales, Marketing, Research, Product Development and Mergers & Acquisitions within the Green, Snow and Sustainable markets and focuses on helping organizations grow their people and profits. Guido has been recognized as one of the highest-ranking women in the Green Industry. Prior to founding her own business management practice, Guido was the Executive VP and Chief Marketing Officer of Valley Crest, the nation's largest [$950 million with 10,000+ employees] privately-held integrated landscape firm. Some of Valley Crest's brands include Valley Crest Landscape Architecture, Valley Crest Landscape Development, Valley Crest Golf, Valley Crest Tree and Nursery and the 200+ U.S. Lawn franchises. She also served as a senior marketing and strategy executive with ServiceMaster, a $3.5+ billion Fortune 500 company, whose brands include TruGreen and TruGreen-Landcare and is a global service provider. Guido was one of four executives who took LandCare USA public [IPO] on the New York Stock Exchange (NYSE) in June of 1998. She was the Executive VP and national director of sales at LandCare USA, which was purchased by ServiceMaster in 1999, and integrated into their TruGreen group. For more information, visit http://www.guidoassoc.com.

We are meeting with Dave Messanger, who is the director of market expansion, About ServiceMaster Clean ServiceMaster Clean is part of the ServiceMaster family of brands, one of the world's largest and most versatile service networks. The ServiceMaster family of brands include TruGreen, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. ServiceMaster Clean is committed to its franchise owners. The ability to offer qualified prospects up to 80 percent financing through its affiliate, a ServiceMaster wholly-owned finance company, ServiceMaster Acceptance Company, is only one of the benefits of a ServiceMaster Clean franchise.  In part 2 we hear from the legendary Michael Gerber from our Great Quotes in Franchising Podcast.