The Podiatry Business Podcast

Stuck at the same revenue level month after month? You're not alone. Most podiatry clinic owners hit a plateau because they're working harder, not smarter. Today we'll uncover the hidden barriers keeping your practice trapped and reveal the systematic approach successful clinic owners use to break through to financial freedom. 

Ever feel that that trying to recruit a podiatrist is a bit like being in the hunger games? In episode 163 of the Podiatry Business Podcast I explain the simple system my clients are implementing into their clinics to resolve their recruitment issues while building a better service for their patients. 

Ever calculated how many potential patients slip through your fingers when calls go unanswered? Here's a shocking stat: missing just two calls a day costs your podiatry clinic over 146K profits annually. In today's episode, I'm pulling back the curtain on how AI reception technology is revolutionising podiatry practices, ensuring you never miss another opportunity 

Cash flow tight & think you cant afford to market your Podiatry Clinic. In episode 163 of the Podiatry Business Podcast Lorcan shares how to get start at zero or minimal cost and scale your marketing efforts from there. Dont wait for things to be perfect to improve your business...  start today. 

In a recent conversation a podiatrist told me that discounting will devalue their Podiatry Clinic. In episode 162 of The Podiatry Business Podcast I argue why if done properly this is not the case and in fact can help you fill those white spaces in your teams diary. 

"Discover how your podiatry clinic can generate £16 for every £1 spent on SMS marketing. In this episode, I reveal my automated SMS system that works 24/7, turning cold leads into bookings and reactivating past patients. Learn insights into templates, timing strategies, and software combinations that make this possible. Perfect for clinic owners ready to scale."

Tired of the endless cycle of 20-minute nail cuts and callus treatments? Episode 160 of the Podiatry Business Podcast tackles the solutions.  Discover how top podiatry clinics are breaking free from the traditional model and building sustainable, profitable practices.

Too many Podiatry Clinic Owners are working too hard and frankly not making enough profits to make it worth the effort. there are 5 key levers you can pull to change this as much as you need it changed. In this episode Lorcan  shows how simple it is to do this. 

"Ever feel like you're trapped in your treatment room while your practice owns you? You're not alone. As a podiatrist who transformed from working 60-hour weeks to running a thriving practice on my terms, I'm talking you throught he major steps to consider to help you break free. Ready to stop being a super-clinician and start being a successful business owner?"

Struggling to turn your marketing into actual appointments? Manual follow-ups are slow, costly, and exhausting for your team. In this episode, we break down a game-changing 4-Step AI Podiatry Follow-Up System—including AI voice technology—that books more patients effortlessly. Discover how automation can increase conversions, save time, and eliminate cold calling for good!

Facebook Ads For Podiatrists - Whats Working NowDiscover the latest, proven Facebook advertising strategies specifically designed for podiatry clinics. Join Lorcan O'Donaile, a practicing podiatrist and marketing expert, as he reveals how to achieve 10X ROI through his  Podiatry Marketing Strategy. Learn actionable tactics to attract more patients while avoiding common costly mistakes.

The Lazy Podiatrist's Guide to Patient Reactivation.The Podiatry Business Podcast, Ep 155. "Discover how to turn your dormant patient database into a revenue goldmine. Learn the exact strategies one podiatry clinic used to generate £2,000 from a single Facebook post. I'll reveal how you can do this in your clinic in less than 5mins work today. "

"Discover how AI chatbots are revolutionizing podiatry clinic bookings. Learn to implement 24/7 automated systems that qualify leads, book appointments, and engage patients while you sleep. Transform your practice with AI technology that never calls in sick, takes holidays, or misses an opportunity to fill your diary."

The Podiatry Business Podcast, Episode 153; The Three Numbers Every Podiatry Clinic Owner Must Track"Master the three critical metrics that transform podiatry clinics: Patient Acquisition Cost, Patient Lifetime Value, and Conversion Rates. Learn how to implement a data-driven tracking system, get your team fully aligned, and create accountability structures that work. Turn marketing theory into profitable reality without working evenings or weekends.

Tired of knowing what to do but struggling with the 'how'? Discover the exact implementation blueprint that is transforming Podiatry clinics around the world.  Learn the three steps that actually move the needle, create systems that work while you sleep, and get your team fully bought in - all without working evenings and weekends."

Discover why traditional marketing often fails podiatry clinics and what to do instead. Learn the crucial differences between generic and specialised healthcare marketing, understand the real costs of misaligned marketing strategies, and explore how trust-based, podiatry-specific approaches can transform your clinic's marketing effectiveness.

Success means something different for every clinic owners. In Ep 150of The Podiatry Business Podcast, Lorcan O Donaile explain why you need to know what success means ot you before you start to plan. He discusses this process and gives a 10,000 ft overview of how you should then plan to achieve that success. 

Once a year a t least even bad businesses set goals for what they want to happen over the next 12 months. the difference between succesfull business and an unsuccessful one is implementation. In this podcast Lorcan gives oyu his 4 steps formal to setting making sure your goals are implemented and avoiding sitting in the same place in a years time

In this episode of The Podiatry Business Podcast Lorcan interviews Tristan White CEO of The Physio Company, Australia and author of the book " Culture Is Everything". In this conversation Tristan talks about how clinic owners who focus on culture and leadership are able to attract, recruit and retain staff easier and for longer and the power of focussing on leading on culture gives a better clinic all round for all stake holders. 

In this episode of The Podiatry Business Podcast  "What's Your Next Right Thing?" we guide you through making the best decisions for your podiatry clinic. Whether you're facing a major business challenge or a daily operational choice, we offer practical advice to help you move forward confidently. Learn how to prioritise tasks, set achievable goals, and take action that aligns with your long-term vision. We'll share stories from successful clinic owners who found clarity and success by focusing on their next right step. Tune in to discover how small, smart decisions can lead to big results for your clinic's future!

In this  The Podiatry Business Podcast episode, "The No. 1 Recruitment Hack," we reveal the ultimate strategy for attracting top talent to your podiatry clinic. Discover how to identify and hire the right candidates who will not only fit your clinic's culture but also contribute to its growth. We'll share insider tips on crafting compelling job postings, leveraging networks, and conducting effective interviews. Learn the secrets to building a dream team that will elevate your practice and enhance patient care. Don't miss this episode if you're looking to streamline your hiring process and bring in the best professionals for your clinic!

In this episode Of The Podiatry Business Podcast, "Dont Tell Your Patients Your Price" we explore the dangers of immediately sharing your pricing with potential patients. Discover why revealing your prices too soon can undermine your value and position you as just another option. We'll share strategies to engage callers, highlight the unique benefits of your services, and build a connection before discussing costs. Learn how to differentiate your clinic and emphasize quality over price. Tune in to master the art of patient conversations and protect your clinic from being commoditized.

In this podcast episode, "Why So Many Clinic Owners Are Struggling," we delve into the challenges faced by podiatry clinic owners today. From financial woes to staffing issues, we uncover the root causes of these struggles and provide actionable solutions. Learn how to navigate the complexities of running a clinic, avoid common pitfalls, and turn your practice into a thriving business. Hear stories from real clinic owners and gain insights on how to overcome obstacles. Whether you're a new owner or a seasoned professional, this episode offers valuable advice to help you succeed. Tune in and transform your clinic!

In our next podcast episode, "There Is No Such Thing as a Bad Lead," we challenge the common misconceptions about potential clients. Learn why every lead, no matter how unlikely it seems, can be an opportunity for growth. We'll discuss strategies for turning skeptical inquiries into loyal patients and the importance of nurturing all connections. Hear real-life success stories and tips on effective follow-up techniques. This episode will change your perspective on lead generation and help you maximize your clinic's potential. Tune in to discover why every lead counts and how to make the most of each one!

In this podcast episode, "Why I Package My Treatment Plans," we explore the benefits of bundling treatments for your podiatry patients. Discover how packaging plans can improve patient outcomes, streamline your clinic's operations, and boost profitability. We'll share practical tips on creating effective packages that meet patients' needs while increasing their commitment to follow-through. From enhanced patient satisfaction to more predictable revenue, you'll learn why this strategy is a game-changer for podiatry clinics. Tune in to find out how packaging your treatment plans can transform your practice and help you deliver exceptional care. Don't miss it!

In the latest episode of our podcast, "Starting a Clinic?... Don't Do This," we dive into the common pitfalls that new podiatry clinic owners face. We share real-life stories of costly mistakes and how to avoid them. Whether it's choosing the wrong pricing model, getting your mate to do your website or relying on Word Of Mouth only. Tune in to learn the top strategies not to do and how to set your clinic up for success from day one. Don't just survive—thrive in your podiatry business by steering clear of these rookie errors. This episode is a must-listen for anyone dreaming of starting their own clinic!

In this exciting episode, Lorcan O'Donaile, your friendly neighborhood podiatrist and health business mentor, delves into the fascinating world of email marketing. Join Lorcan as he shares invaluable insights and strategies that will help you unleash the full potential of your clinic's email campaigns.Are you ready to learn what makes a good email? Lorcan's got you covered! Whether you're a seasoned clinic owner or just starting out, his expert advice will revolutionize your approach to email marketing. So, if you're ready to take your email marketing to the next level and unlock the full potential of your clinic, tune in now and get ready to revolutionize your approach to patient engagement! 

In this episode, Lorcan dives deep into the world of marketing budgets, debunking common misconceptions and sharing expert insights that will transform the way you approach your clinic's marketing efforts.With years of experience running a complete done-for-you marketing service for podiatry clinics, Lorcan knows a thing or two about what works and what doesn't in the realm of marketing. Forget about setting a fixed marketing budget – Lorcan explains why this approach is outdated and why you should adopt a more dynamic and results-driven strategy.So, if you're ready to break free from the constraints of traditional marketing budgets and unleash the full potential of your podiatry clinic's marketing strategy, tune in now and take your first step towards success! 

We all know the feeling of being constantly swamped with tasks, both in the clinic and in life. But here's the thing – there's a way out of the chaos. In this episode, we'll explore the art of delegation and how it can transform your business and your life.From never-ending to-do lists to feeling overwhelmed, Lorcan shares common challenges faced by clinic owners. But fear not! With the right strategies, you can reclaim your time and take your clinic to new heights.So, whether you're a seasoned clinic owner or an aspiring entrepreneur, this episode is packed with actionable tips to help you unlock the true potential of your podiatry clinic. Tune in now and start delegating your way to success!

Join Lorcan in the newest episode of the Podiatry Business Podcast as he unveils the key ingredient for a flourishing practice: your patient database! Lorcan delves into the essential role of nurturing your database for sustained success. Drawing from real success stories, discover how Lorcan's clients experienced a surge in patient numbers by implementing targeted email campaigns to their existing database. Learn how you can leverage the potential of your patient list to propel your clinic towards growth and profitability.Don't overlook Lorcan's priceless insights - tune in to the complete episode today and kickstart the transformation of your clinic!

In this podcast Lorcan O Donaile, Podiatry business mentor explains the 4 steps needed to install an AI BOT into your marketing that will convert leads into paid in advance appointment... even while you're closed. 

Welcome to the latest episode of 'Podiatry Business Podacast.'  In this episode, we're diving deep into proven strategies and practical tips to help you supercharge your clinic's growth and profitability. ... how you as a podiatry clinic owner should be looking to make the next 12 months your most successful yet. Whether you're a seasoned pro or just starting in the podiatry business, we've got valuable insights and actionable advice to ensure your next year is filled with success and achievement.

Many podiatry clinics find that the month of December is flat with patients and indeed staffs priorities elsewhere. In this episode of the Podiatry Business Podcast Lorcan discuss what you can do to avoid this and be proactive in boosting your December

The job of your business is the do 2 things. One; Give you the ability to give you more freedom, not less and Two; Make you happy. If its not doing these 2 things you can change your circumstances. Listen to this episode of The Podiatry Business Podcast to hear Lorcan discuss the 3 types of clinic owners he works with and their journeys to being happier

Tik Tok is now the most watched platform online with average user spending over 800 mins a month on it. In this episode of the Podiatry Business Podcast Lorcan O Donaile talks about Tik Tok ads and compares it to Facebook ads

In epidoe 130 of The Podiatry Business Podcast: "Don't Ignore Google My Business."You might question the relevance of investing time and effort into Google My Business. Consider Google My Business as the digital representation of your business, akin to a virtual storefront. Regardless of whether you operate a podiatry clinic, a bakery, or a tech startup, this platform can be instrumental in your growth strategy.Find out the importance of maintaining an updated GMB profile, active engagement with your audience, and the strategic management of customer reviews.Irrespective of the size of your clinic this episode aims to provide insights into how Google My Business can facilitate connections with a broader audience and elevate your visibility in Google search results.

The ideal clinic to buy is one with minimal risk & effort and maximum Reward to the buyer. If you are selling or buying a clinic then you need to know wha]ich of the 4 types of clinic you have on your hands. Episode 129 of The More Practice Profits Podcast explains them and which will achieve the best price and why so many clinic owners simply can't sell theirs

Using Facebook ads in your Podiatry Clinic is a no brainer. Facebook ads are cheap to start, don't require huge budgets to scale and give fast results. When done well I see clinic owners getting ROI's of between 900% and 1500%. Episode 128 of The More Practice Profits Podcast explains why and how to get started with Facebook ads in your clinic. 

Utilizing Facebook Ads in your podiatry clinic serves as an efficient strategy for the predictable acquisition of new patients. Episode 127 of the More Practice Profits Podcast speaks to Robert Meagher clinic owner in Galway on how he has used FB ads to scale his clinic The objective of any marketing is to create a predictable inflow of new patients, thereby ensuring consistent revenue and effective practice management and FB ads allows you do this at low cost,, gives fast results and can be turned up and down as required.Listen to the chat with Rob to hear his experiences and advice on Facebook ads for your clinic

In the latest  episode of "The More Practice Profits Podcast," Lorcan O Donaile delves into a topic that seems counterintuitive yet incredibly effective: "Boost Your Profits by Cutting Your Clinical Hours."The traditional model of clinical work would have you believe that more hours in the clinic directly correlate with higher profits. However this podcast challenges this notion, advocating instead for a more strategic approach to clinic management. By choosing to work on your business, rather than solely in it, you can generate more value and create a sustainable, profitable clinic.The rationale is : dedicating time to business strategy allows you to see the larger landscape. You can then identify inefficiencies, discover new revenue streams, and implement effective systems that can thrive even in your absence. Therefore, by working on your business, you are investing in its longevity, profitability, and ultimately, your own well-being.

We start our clinics in a whirl of excitement for what the future holds. Often at some point in the future we realise that its not all wine and roses running your own clinic and we imagine a better business that we could build. In this episode of the More Practice Profits Podcast Lorcan O Donaile argues that most podiatry clinic owners are going at building a business the wrong way around. He argues for a better philosophy for growing your clinic.... one that will make you a happier clinic owner in the long run. 

In this episode of the More Practice Profits Podcast," Lorcan O Donaile, health business mentor dives deep into the common pricing strategy mistakes that health clinic owners make and how they can unintentionally leave money on the table. He sheds light on the detrimental effects of undercharging and the potential for increased revenue.  Don't miss this episode packed with actionable advice to unlock the financial potential of your health clinic.

Having staff can be a tough gig sometimes but having family working for you has the capacity to have long term toxic consequences if not handled well from day 1. In Ep 123 of The More Practice Profits Podcast Lorcan discusses how to set you and your hire, family or otherwise, up for success. 

Online reviews give you increased authority and allow the positive things others say about you, rather than what you say, shorten the process whereby potential patients choose your health clinic over your competitors.  In ep 122 of The More Practice Profits Podcast Lorcan O Donaile explain why they are so important and the steps you need to take to optimise yours. 

In this episode of The More Practice Profits Podcast Lorcan interviews Steve & Darren who at the time of recording are in Crete while their UK based clinic still treats patients without them. As well as doubling there profits in 6 months they tell how they have been able to move from a position of working 6 days a week to a better lifestyle. Listen to Lorcan explain what steps they took to double their profits in 6 months and build a better life for themselves. 

Many clinic owners get understandably frustrated by other clinics who are as not qualified as them charging more and attracting more patients than them. Ep 120 of The More Practice Profits Podcast explains what you should focus that you control and understand that while qualifications are important they are not enough to run a profitable clinic

Do you know the 5 levers you can pull to scale your Podiatry clinic. Most  podiatry clinic owners imagine that the only lever is to turn on their marketing. While spending money on marketing is important it only 1/5 of where you should be focussing your attention. Listen to The Podiatry Business Podcast and find out more.....

Do you spend money on FB or Google ads? Do you wonder are they working or shoudl I even do it to start with. Listen to Episode 118 of the Podiatry Business Podcast to hear the answer to if its a waste of your time and effort and how why you as the clinic owner should be focusing on the strategy not the tactics of paid ads

Are you as a clinic owner getting in your own way? Is your actions, your lack of actions and your mindset meaning that you as the owner are getting in the way of your business reaching to true potential. Listen to Episode 117 of the Podiatry Business Podcast to find out why you may be the blockage in your business growth and increased profits. 

Part 3 of the 3 steps to build a profitable clinic is having Kick Ass Marketing System. In this podcast Lorcan explain what a kick ass marketing system looks like and the 3 pillars you need to have to insert one in your business.