Podcasts about getting found

Episode 65: Nate Smith. One of the greatest drummers in the game, a future member of the Hall of Fame—you already know it's Nate Smith! I had a great time hanging with Nate in this conversation. He's a brilliant musician, composer, thinker, and such a fun guy. We go deep on how he got the gig with Brittany Howard and his work with her, how the Fearless Flyers became a band and how they make records, his practice regimen, personal life, philosophies, working with Paul Simon, going viral, what drives his creativity, etc. Nate is the kind of guy you like even more once you talk with him, so I hope this interview makes you feel like you know him better—and become an even bigger fan. Much love! Here's my talk with Nate Smith. ‘Go with Elmo Lovano' is a weekly podcast where Elmo interviews creatives and entrepreneurs in music on HOW they push forward every day, got where they are in their careers, manage their personal lives, and share lessons learned and their most important insights. (0:00:00) INTRO (0:03:06) L.A. (0:04:15) NEW FEARLESS FLYERS ALBUM (0:04:54) L.A. FIRES (0:05:59) THE FEARLESS FLYERS, ACE OF ACES (0:08:32) CREATING FEARLESS FLYERS SONGS (0:09:50) RECORDING SESSIONS, JOE DART (0:13:45) KICK, SNARE, HAT (0:16:35) STAYING MOTIVATED (0:18:12) DROPPING DRUM STICKS VIRAL CLIP, GETTING FOUND (0:22:22) EXPANDING CAREER (0:26:00) KINFOLK (0:27:14) BRITTNAY HOWARD (0:30:14) BALANCING BANDS (0:32:58) MUSIC BUSINESS, QUINCY, MICHEL MAYO, YEBBA, DANIELLE PONDER (0:38:01) POCKET (0:40:43) PRACTICING, STAYING INSPIRED (0:44:27) WRITING SOLOS (0:45:23) AARON SPEARS (0:47:04) PAUL SIMON (0:50:23) GREATEST LESSON FROM BRITTNAY HOWARD (0:51:49) BRITTNAY HOWARD'S METAL BAND, "KUMITE" (0:52:36) NATE SMITH'S ROUTINES (1:06:54) WATCHES Please SUBSCRIBE / FOLLOW this podcast to catch new episodes as soon as they drop! Your likes, comments and shares are much appreciated!   Listen to the audio form of this podcast wherever you get your podcasts: https://elmolovano.komi.io/ Follow Nate Smith https://www.instagram.com/natesmithdrums/ Follow Go With Elmo: https://www.instagram.com/gowithelmo/ https://www.tiktok.com/@gowithelmo https://x.com/gowithelmopod Follow Elmo Lovano: https://Instagram.com/elmolovano https://x.com/elmolovano

This week we have Mike Nason on to talk about open scholarship, publishing, Crossref, NISO, and decentralized publishing futures. Also Jay airs his grievances against Dublin Core. https://bsky.app/profile/ahemnason.bsky.social Media referenced Better Practices in Journal Metadata https://docs.pkp.sfu.ca/metadata-practices/en/ (NISO) JAV Revision + Draft https://www.niso.org/standards-committees/jav-revision PIDs and Open Infrastructure Deck https://slides.com/ahemnason/pids-osi-2024  Identifying Metadata Quality Issues Across Cultures (preprint) https://osf.io/6fykh  Mike's https://orcid.org/0000-0001-5527-8489  Getting Found, Staying Found: https://docs.pkp.sfu.ca/getting-found-staying-found/en/   Transcript: https://pastecode.io/s/k67htspf  Join the Discord: https://discord.gg/zzEpV9QEAG  

Christmas Day: Being Lost and Getting Found by Burleigh Village Uniting Church

In this compelling episode of the Business of Aesthetics Podcast, host Michael Walker welcomes Naren Arulrajah, the visionary founder and CEO of Ekwa Marketing. Explore an engaging discussion that unpacks the transformative potential of digital marketing for aesthetic practices, from mastering local SEO to optimizing Google My Business and boosting online reviews. Whether you're a medspa owner, dermatologist, or aesthetic practitioner, you'll gain the insights needed to attract more patients and boost your online presence.

Uncover the Secret Formula for Dominating Google Searches with Just One Podcast EpisodeGet ready to learn the hidden secrets of achieving top ranking on Google with just one podcast episode. Delve into the captivating conversation as Laura demystifies the complexities of SEO and how podcasting can revolutionize your online presence. Discover the unique strategies for speaker pages that will elevate your brand and captivate your audience's attention.Join us as we unravel the mystery behind SEO simplification and keyword research, changing the game for content creators and business owners alike. In this episode, you'll learn:The crucial role of keyword research in amplifying your online visibilityHow podcasting can serve as a powerful tool for SEO and link buildingExpert strategies for optimizing speaker pages to engage and attract your audienceThe futuristic fusion of AI and human validation for keyword researchThe transformative impact of podcasting on short- and long-term SEO resultsGet ready to unlock the untold power of SEO and podcasting, and catapult your online presence to new heights.LINKS for Laura:Website: laurajawadmarketing.comSocial Media: @laurajawadfitnessGift: SEO SimplifiedMaster the art of SEO and podcasting, and watch your online presence soar to unprecedented levels!*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****Links and resources mentioned in this episode:Get your copy of 17 Magic Phrases at https://SpeakAndStandOut.com/MagicGrab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/DirectoryFollow me on Instagram at https://instagram.com/laurieann.murabitoClick and read more over on my website. https://SpeakAndStandOut.comIf you're looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you'd be a good fit for one of my programs. schedule a call...

If you want your podcast discovered by new listeners, you need three key things to stand out in today's increasingly crowded space. In this episode, we're unpacking what it really takes to attract new listeners daily  — and revealing the one growth metric most podcasters aren't tracking (but should be).Ready to learn how to get listeners choosing your show over the competition and go from unheard expert to binge-worthy thought leader in your niche? Hit play and let's dive in.→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer Love the show? Leave a review Ready to become a Top 100 podcast host? Book a free strategy call NEW WORKSHOP: Insider Secrets to a Top 100 Podcast Connect with Court: Instagram | Linked In | Website

In this episode of The Health Coach Show, Sharon Curtain talks to Brianna Vidal and Sarah Mullens about the creation of a preventive health ecosystem for health coaches, health professionals and those who are looking to manage their health. Health Hunter is a digital platform that connects people with preventative health practitioners, providers and services. Sarah and Brianna, the co-founders, believe that a healthier, happier life starts with prevention. The reason for Health Hunter was quite simple, 1 out of 2 Australians are living with a chronic health conditions and it is estimated that 33% of these chronic conditions could be prevented if they were addressed earlier. The problem is, people don't always know about the services and health professionals that may be able to help them with prevention and early intervention.  Health Hunter provides access to practitioners that are hard to find. Search by your particular health concern for specialists in your location, all with a focus on preventative, women's and chronic health issues. These are doctors or allied health practitioners have particular health interests and specialist areas of practice (i.e Gut issues or Women's Health). Here is an example of the women's health ‘condition' page https://www.healthhunter.au/conditions/womens-health   Health Hunter recognises the essential role health coaches play in helping individuals implement lifestyle changes and are currently onboarding health coaches in the practitioners section, searchable by their speciality or expertise. This is the perfect place to register your health coach business, promote your expertise, network with other health professionals and stay up to date with the latest tech. Please check it out…. https://www.healthhunter.au  You can also read our post about the value of health coaches! https://www.healthhunter.au/post/unveiling-the-role-of-a-health-coach-your-personal-wellness-guide

Online business owners! If you're navigating the ever-evolving landscape of digital entrepreneurship, this episode is tailor-made for you. We're diving into the world of SEO, unraveling the nuances between merely existing on Google and truly being found by your ideal audience. In today's online marketing space, having an online presence isn't just about being on Google; it's about strategically positioning yourself to be found by those who need what you offer. Whether you're a budding entrepreneur, an established business owner, or a content creator seeking to expand your reach, understanding the power of SEO is a game-changer. In this episode host and resident SEO Expert Akilah Thompkins-Robinson breaks down the real benefits of the work business owners get from good SEO. What you'll learn in this episode: What's the difference between being in Google and getting found in Google? How can SEO benefit your business beyond just being listed in Google? What are the common misconceptions about SEO, especially regarding social media posts? Why is ranking higher in search results important for online visibility? How can you optimize your online presence to attract potential customers who don't know your brand? No matter which stage of business you are in this episode is for you" Startups: Lay the foundation for a robust online presence from the get-go. Established Businesses: Enhance your visibility and reach new heights in your industry. Content Creators: Uncover strategies to expand your audience and impact. Entrepreneurs at Every Stage: Whether you're starting, growing, or scaling, SEO mastery is essential. Ready to transform your online journey? Tune in to this episode as we demystify SEO and provide actionable insights for your digital success. Don't miss out on the chance to elevate your business with the knowledge and strategies shared in this episode!

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder, CEO & Interim COO of AMZ Advisers, Mike Begg.AMZ Advisers is a company that offers a comprehensive range of services to brands looking to scale their sales on Amazon. They handle everything from advertising strategy, merchandising, positioning, to content creation.Their goal is to take brands from $1 million to $10 million per year in sales on Amazon.They've worked with notable brands such as Polaroid, Rainier, and Sun Warrior, setting up their clients' entire sales funnel for success. This includes attracting potential customers and converting them into buyers.What sets AMZ Advisers apart is their ability to provide a team of two to five members, saving their clients the hassle of managing multiple team members themselves.Mike emphasized the importance of maximizing conversions and social engagement for their clients on Amazon. He highlighted the significance of reviews in influencing purchase decisions.However, he warned against incentivizing reviews, as it goes against Amazon's terms of service.Instead, he suggests providing a positive customer experience and driving more traffic to listings to increase opportunities for conversions and reviews.Key Points from the Episode:AMZ Advisers specializes in helping brands increase sales on AmazonServices offered include advertising strategy, merchandising, positioning, and content creationAMZ Advisers sets up clients' entire sales funnel for successWorked with notable brands such as Polaroid, Rainier, and Sun WarriorClients are looking to scale sales from $1 million to $10 million per year on AmazonExperience and track record since 2015Importance of maximizing conversions and social engagement on AmazonEmphasize the significance of reviews in purchase decisionsAMZ Advisers is an advanced partner of Amazon with access to exclusive programsAbout Mike Begg:Mike Begg, a 33-year-old entrepreneur, boasts a wealth of experience cultivating eCommerce and online ventures.Initially making waves with two Amazon private label brands, he achieved remarkable success, amassing over $1 million in sales exclusively on the Amazon platform.Capitalizing on his expertise as a seller, Mike co-founded AMZ Advisers alongside his partners, a venture aimed at aiding other brands in prospering on Amazon.Under his guidance, AMZ Advisers has blossomed, overseeing an impressive annual ad spend of over $10 million and driving sales exceeding $100 million on Amazon.Fueled by a passion for expansion and optimization, Mike's ingenuity led to establishing an international office in Mexico, where he presently resides.Eager to impart wisdom, he readily imparts insights spanning Amazon strategies, business enhancement, and global enterprise establishment.About AMZ Advisers:AMZ Advisers is a comprehensive eCommerce and digital marketing consultancy renowned for crafting dynamic growth strategies catering to brands and manufacturers on the Amazon platform.In 2018, their partners achieved remarkable sales surpassing $100,000,000, with substantial year-over-year sales surges exceeding 100% for many.Recognizing the pivotal role of a robust eCommerce presence, AMZ Advisers tailors strategies to transform Amazon, the premier eCommerce marketplace, into a potent sales channel and a crucial element of the companies' digital presence.Their expertise extends beyond Amazon, fostering long-term growth through diverse sales channels, additional eCommerce platforms, adept...

There's almost no point in focusing on building your brand to stand out if you can't be found, seen or heard. In the previous episode (#68), I shared my insights on standing out in a crowded market, focusing on the 4 key opportunities to leverage. For the next 2 episodes, #69 and #70, I'm sharing the magic little framework I refer to when it comes to being seen and 'standing up'. It's made up of 3 lovely little V words… visibility, volume and value. In this episode I'll share 14 visibility tactics that you can test and try in your business to support your brand and be found by potential clients. Then in episode 70 I'll take a deep-dive into how to leverage volume and value.   RELATED EPISODES Episode 68 - Standing Out in a Crowded Industry Episode 70 - Getting Found Part 2 - Volume and Value   WORK WITH ME If you're ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.   SAY HELLO Subscribe to The Brand Brief Connect on Instagram My Website Download 50 Ways to Elevate & Communicate Your Value as a Designer

In episode 68 of The C Word, I shared my insights on standing out in a crowded market, focusing on the 4 key opportunities to leverage. But there's almost no point in focusing on building your brand to stand out if you can't be found, seen or heard. So in episode 69 I shared the first part of my 3 'V' framework to 'stand up' and be seen... visibility. In this final episode in the mini-series, I dive into how you can leverage volume and value to support your brand to be found by potential clients   RELATED EPISODES Episode 68 - Standing Out in a Crowded Industry Episode 69 - Getting Found Part 2 - Volume and Value   WORK WITH ME If you're ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.   SAY HELLO Subscribe to The Brand Brief Connect on Instagram My Website Download 50 Ways to Elevate & Communicate Your Value as a Designer

Burned out? Overwhelmed? Does the idea of Black Excellence need to be redefined?Stephanie Perry is a professional house sitter, the creator of House Sitter School and the co-founder of The Exodus Summit, with a community of more than 11,000 Black women. She champions taking a career break, sabbaticals, moving abroad and living life with ease. In this episode she takes us through her own personal story of reinvention, the difference between working and having a job, how she makes money on her terms and what you can do today to set you on a path of time and location freedom. Be sure to join The Next Best Thing Community on IG @thenextbestthingact About Stephanie Perry: Exodus Summit: https://exodussummit2023.heysummit.comIG: @vaycariousYouTube: https://www.youtube.com/@StephaniePerryStephanie Perry is the creator of House Sitter School and teaches a masterclass on Getting Found on YouTube for women with something to say. Stephanie wants you to reject "Black Excellence" for self validation, and is spreading the gospel of doing as little as possible without apology.

Hey there, listener! It's so good to “see” you again! I know I've technically been here all summer, but, in full disclosure, I batch recorded the summer episode way back in April. It's been a great summer and I'm excited to finally be back at the mic. I kept this episode quick to ease my way back in and to really emphasize something I learned this last year or so - the secret sauce to getting found. Key Takeaways A lot of social media content creating (that yes, I have contributed to!) is competitive. Look at me! I'm important! Look what I have! It's time to listen: Get clear on who you are and your values and then start listening. 2022 was my first year without a vision board and it showed. I felt untethered and started things just for the sake of starting them. Getting focused in 2023 has helped me have a more successful year. There is so much content already out there! People feel pulled and stretched in so many ways. Try viewing social media as your flag in the sand where people know where to find you. Reverse the structure of social media. Be listeners first and content creators second. Have you ever had a fabulous offer and heard crickets when you released it? Reverse the structure and be a listener first, content creator second. How did you get your following in the first place? How did you make those people feel heard and valued? Make intentional time to listen but following other accounts, joining groups, or putting a question box in your stories. “Not just prioritizing us getting found, but finding other people online.” Connect with Molly Find me, Molly Knuth, on Instagram and Facebook.  Follow Molly Knuth Media on Facebook and Instagram.

You know the importance of SEO - Search Engine Optimisation - for your small business, but how much time and attention have you been giving it? In this episode we are joined by website and SEO expert, Karlie Plowman (AKA Techno Bird)  to discuss what SEO looks like in 2023 - moving into 2024 - what you need to focus on.This episode covers:Common SEO mistakes you may be making (and how to fix them)How SEO has changed in recent yearsHow AI is stirring the SEO potThe 'must-have' SEO elements you needOne thing you can do today to improve your SEO in minutes!Whether you're a seasoned SEO enthusiast looking for the latest strategies or a small business owner ready to take your first practical steps, this episode is for you. ------Read the full shownotes, learn more about Karlie and her incredible SEO Planner at https://www.madmarketingmums.com/episode32Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.

Jim O'Neill, the former UK Conservative minister and Goldman Sachs chief economist, says he doesn't miss being in banking. And no, he wouldn't accept an offer like we saw with Sergio Ermotti returning as chief executive at UBS. But when asked on this week's episode of In the City whether he can explain what's happening in the industry right now, he's got some ideas. He also weighs in on the race to buy Manchester United, questioning whether the football club is worth its more than £4 billion price tag. See omnystudio.com/listener for privacy information.

Have you ever wondered what a Google Business Profile, how to set one up, or what in the heck it is even supposed to DO for your marketing efforts? Listen in as I chat with Sydney Simpson about Google Business Profile and I ask ALLL the questions, including the "dumb ones" that we're all thinking, but nobody is asking.  She walks us through how to optimize and maintain a Google Business Profile and what you can realistically expect it to do for your business even if you only have a digital business and not a storefront.  Grab Sydney's Freebie: How to Rank Higher In Search with Google Business Profile Sydney's Website   Get More Leads from Your Website with The Organic Marketing Framework  Book Your SEO and Keywords Strategy Call Grab the BRAND New SEO & Website Terms Explained Cheat Sheet Here Download the Content Strategy Repurposing Cheat Sheet Here Join the Facebook Group  

Jules, Rachel, and Stephanie chat with SEO (search engine optimization) expert Nathan Hughes!.   If you have a question you'd like us to discuss feel free to  email us at hello@artistssoar.com Key Talking Points Search happens in Pinterest, Google, Youtube, and even Etsy.  Search Engine Optimization is the criteria within the content that tells Google or the other search engines that your article/product is relevant to the search. Google my business profile is a profile that a local business - great for brick-and-mortar or local search results.  Which is local SEO.  Keywords are what people search for.  To find out what people are searching for, use tools like:   hrefs, ubersuggest, or Google keyword search tool What is the best way to enable your images to be found when searching? Put the search keywords into the file name. Use Alt Tags to help Google crawl the images and serve up content that is better aligned with helping visually impaired individuals.  Links back to your website is a great indicator to Google that this is valuable content and can help you rank higher in Google. For image optimization:  make sure it is the size that is actually needed by the webpage.  Tinypng.com can help you compress an image to help the image load faster.  Canva will allow you to compress and alter the file pixel size before you download.  72dpi is the recommended image size for web pages. Imagify is a Wordpress plugin and is available on their webside.  Use PNG if you flat colors or hardline images.  Paid vs. Organic SEO  Paid ads are bidding against other people to be at the top of the page.   That said, the ad still needs to be relevant to the search. If you do paid ads, you want to use high-search keywords.  301 Redirects - when you change a URL, you'll need to set up a redirect to the newer content or a relevant piece of content or the homepage.  AKA SEO Link Juice. Some additional resources:  Beginner's Guide To SEO - MOZ.com Advanced SEO - Diggity Marketing - The Affiliate Lab Advanced SEO - Authority Hacker - Affiliate SEO Three things to do right away for artists' search engine optimization: 1. Be clear on your goals and who you want to target. 2. Determine what your target audience is searching for.  3. Consider the buyer's intent when defining keywords: are they just investigating buying options, or informational?   4.  With the informational content, get them onto their email list.  5.  Investigate who else is writing content with that keyword and what they are saying in their article.  Look at the headings, this is what Google also looks at.  6.  Tools to help determine the SEO Keywords: SurferSEO. WHEW!  That was a lot of fabulous information!!! We'd love to hear from you, what questions do you have for us three girls with the gift for gab? Email us at hello@artistssoar.com    Rise with us! On Artists Soar! For More Information and Fabulous Resources: For more information from Nathan, be sure to go to:  https://artignition.com/ https://www.pinterest.com.au/artignition/ Our Websites and Shops Are you an avid reader?  Then sign up for Rachel's newsletter here: https://bubblybibbly.com/ Love illustrations and bright colors?  Then sign up for Jule's newsletter here: https://www.juliemstudios.com/ Want to learn how to paint, or be part of a growing and active community? Or just love painting? Then sign up for Stephanie's newsletter here: https://www.stephanieweaverartist.com/artist-newsletter Got a Listener Question?  Email us at: hello@artistssoar.com

Mental health. City adventures. Rescue dogs. In this episode, we set out to find ourselves. Esther Messe comes to understand her intrusive thoughts and Wilson Portorreal welcomes a new family member. Then, we go out to a flea market to talk about loss, and Aleeza and Fonzo get real about mental health. Hosted by: Aleeza Kazmi and Fonzo Lacayo Storytellers: Esther Messe and Wilson Portorreal Follow Grown on TikTok or Instagram @GrownPod

If you run a business, you surely have an online presence, but is your website working for you? If you aren't getting regular inquiries, sign-ups, or purchases, SEO could be the problem. Today we speak with Silvia Del Corso, Founder of PinkSEO, an SEO marketing agency in London. Follow her here: https://pinkseo.marketing/ and https://www.linkedin.com/in/silviadelcorso/ Get her free SEO Audit here: https://bit.ly/3Uyrdcn Get bonus content for this episode at https://kristamollion.com/41-bonus/ Watch the video podcast version on YouTube: https://youtu.be/Kj-hnGxt6io  More ways to listen and subscribe to our podcast, Take Back Mondays: On Apple Podcasts: https://podcasts.apple.com/us/podcast/take-back-mondays/id1459414951  On Spotify: https://open.spotify.com/show/0z4vZVT5BY4ff8PjqqdKOf  On Google Podcasts: https://podcasts.google.com/feed/aHR0cDovL2tyaXN0YW1vbGxpb24ubGlic3luLmNvbS9yc3M  On Amazon Podcasts:https://music.amazon.com/podcasts/26b0e000-d175-45fc-8e9b-6ed17f2cf680/take-back-mondays On YouTube:  https://youtube.com/c/KristaMollion Want to get more business tips for early stage and growing entrepreneurs? Subscribe to our weekly newsletter at http://kristamollion.com/insiders Learn more about our programs for entrepreneurs here: https://academy.kristamollion.com/

Knowing the Rule of One will help you create more powerful, more compelling and more focused message because you'll know exactly WHO you are created it for, WHY your are creating it and WHAT you are offering your customers. https://anchor.fm/mlmtrigger/episodes/Getting-Found-Online-e1phtr5

Sermons from Old South Church in Boston

https://podcasts.apple.com/us/podcast/the-business-journey-podcast/id1552627136 (Apple Podcasts) | https://open.spotify.com/show/4oIVk1IyDWLd5vCsWjPW8N (Spotify) | https://podcast.rebeccaricephoto.com/078-transcript (Transcript) Resources Mentioned: https://freebies.rebeccaricephoto.com/email-marketing-organic (Free Email Marketing Guide) | https://store.rebeccaricephoto.com/blogging-and-seo-mini-course (Blogging and SEO Mini Course)Blogging is honestly one of my FAVORITE things, specifically for long-term marketing. Now I will say I didn't enjoy this in the beginning because it's for the long term play. I'll be sharing why I still blog every week in this episode. But, before I do, I wanted to give you this new, completely free, Email Marketing Guide. If you want to see your subscriber list go from 0 to 100 then be sure to grab it. This step by step guide will walk through exactly what to do to see growth in your subscriber list! So, when it comes to blogging let me say: blogging is not dead! Getting Found on GoogleBlogging is HUGE when it comes to SEO (search engine optimization). This is important because although social media is grabbing attention it's also based off of algorithms. That means you may or may not get found. But, I use a platform called Wordpress that has a free plugin called Yoast SEO. So, it gives me a checklist of things to do in order to optimize my blog! This is why I still blog every week. I am increasing my SEO which gives me the ability to be found on google. The Shelf LifeA blog's "shelf life" is YEARS. I still get hits on blogs I wrote years ago which connects them to my site, etc. You can't really say the same for social media. People are not seeing posts you made 1, 2 or 3 years ago. The beauty of google is they don't just store blogs in the posts section, but also images. I've had people reach out to me because they found an image of a session I blogged about and now they are a new client! Easy to RepurposeBlog content is so easy to repurpose. For instance, if I write a blog on a family session I did I can reuse the content for social media posts or, one of my favorites, Pinterest! Pinterest is great for visuals like photography. I use tailwind and to automate my Pinterest and I do it once a month. We load up the queue which does take a few hours, but then Pinterest is sending out pins automatically for me for the next month! That is my #2 resource for driving people to my website. My #1 resource is definitely YouTube. An Extended PortfolioAnother reason why I still blog every week is because it acts as a portfolio. This is super helpful when you have someone asking to see examples of specific sessions. Sure your Facebook and Instagram might seem like they cover that in marketing, but when you have blogs you can easily search and send them a link! Maybe they're wanting to see images from a specific location. You can have blog posts that act as location spotlights. Blogging really is such a resource for your future clients. Answer FAQsPay attention to questions that people ask leading up to their sessions. For example, "Can I bring my dog to my session?" You can literally have an entire blog post about pets and policies. By creating blog content that answers common questions or gives tips you can send these to clients! I can't tell you how much I recommend blogging. These were just a few reasons why I still blog every week. And maybe the thought of every week is overwhelming to you, then start with once a month. Blogging and SEO Mini CourseBlogging is such a powerful way to get found on Google, to be able to create content to share on your social media, to share with your email list and serve your clients well. Have you been wondering what to write? How to create a blog? How to optimize for SEO? I created a course called https://store.rebeccaricephoto.com/blogging-and-seo-mini-course (Blogging and SEO Mini Course) that answers ALL the questions! It gives you 52 blog ideas, specific FAQs...

Welcome to Gaia's Love, a podcast to guide you Home into your Human Journey here on Earth. My name is Vivienne Gerard and it is my delight to Co-Create with Gaia and share our Messages from Source in this Now Moment. Here we go! Xoxoxo Subscribe and/or hit the Like button if you found value in the time we spent together through this audio! Thank you! | Suggested Resources | https://www.viviennegerard.com/astrology-and-tarot.html | Connect with Viv | Join Viv's Energy Gym | bit.ly/joinvivsgym Website | www.viviennegerard.com Instagram | www.instagram.com/viv_gerard TikTok | www.tiktok.com/@vivgerard Facebook | www.facebook.com/groups/1064115294128770 Twitter | twitter.com/viv_gerard Amazon | bit.ly/author-viv-gerard YouTube | www.youtube.com/c/VivienneGerard Thank you for spending time with me today! My intention for any content is to be as all-inclusive as possible, allowing space for everyone who listens to bring their own interpretation and integration. I have no religious or other affiliations and continue to evolve on my path as I learn right along with you. I am in no way providing any legal, financial, medical or other health care services as part of this recording and take no responsibility for individual interpretations. Follow me on social media to keep up with the energy shifting here on Gaia and in my life... and to share the energy shifting in yours! xoxo All content property of Infinite Embodiment LLC.

In this episode, Steve Fretzin and Andy Cabasso discuss:Focusing on the business, not just in the business Why a law firm should care about their web presence. Finding your unique differentiator (and communicating it properly). Ways to increase your Google ranking and SEO.  Key Takeaways:Your website is your only chance for a first impression with those who find you online. Your client is looking to solve a specific issue. They want to know that you can help them with their very specific needs. Getting your site organically ranked without paying for clicks is largely based on content creation. Make sure you have a Google Business listing. It is free and it is the first step to showing up in local search results.  "It should be very easy for someone visiting your website, whether it's on a mobile phone, or a desktop computer, or laptop, or anything like that, to be able to connect with you. Test this out." —  Andy Cabasso Connect with Andy Cabasso:  Website: https://postaga.com/LinkedIn: https://www.linkedin.com/in/andrewcabasso/Twitter: https://twitter.com/andycabassoCoupon Code: PODCAST50 for 3 Months at 50% off on Postaga.com!  Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Join us as Nadine Nocero-Tye discusses how to get your business found on Google by your target audience. Nadine Nocero-Tye has been helping companies turn 'arts and craft' style marketing into revenue-driving investments for the last 10 years. As a partner at SyncShow, a digital marketing agency that achieves 95% of their clients' pipeline goals. Nadine shares secrets of how SyncShow helps their clients generate more traffic and conversions via brand awareness and lead generation techniques.

Bob Goricki helps businesses get found online by their target audience through Google, social media and other digital channels. Bob has worked at marketing agencies since 2005, joined regional CPA and business advisory firm Skoda Minotti in 2006 as part of an internal marketing department of three people. The goal was to eventually provide marketing services not just to the firm, but to clients of the firm as well, which was achieved within three years. Over the next few years, the team added a business advisory offering that complemented Skoda's other non-CPA services such as information technology, staffing and wealth management. In December of 2019, Skoda Minotti was acquired by Marcum LLP and the team became Marcum Strategic Marketing. And as of November 1, 2021, became Strategic 7 Marketing. Their focus is on results-driven marketing processes that increase brand recognition, build customer loyalty and drive leads and sales.

Recorded at the Mockingbird Conference in Tyler, TX, 2016. Property of Mockingbird Ministries, all rights reserved (www.mbird.com).

Google is the first place most people look when they need to find something they're looking for. Is your business showing up in the searches they are doing for your products, services, or events? In this episode, One Thing Marketing Director, Brittany Murphy shares her top five tips for increasing your visibility on Google. She tells us what kind of content to have on our website, how to make sure it includes keywords and phrases people are searching for, how to format content on your site, how to integrate Google My Business, and much more. Over the last 7 years, Brittany has created over 300 digital marketing strategies for clients locally and nationally. As the Marketing Director, Brittany focuses on helping business owners get their phones to ring with new clients through optimizing their website and online presence. Through her strategies and team at One Thing Marketing, they have helped local businesses increase their revenue by an average of 30% every year. Born and raised in Louisville, Brittany majored in Merchandising, Apparel, and Textiles at the University of Kentucky and studied Business as her minor. After a few years working in retail merchandising and corporate marketing, she's been the Marketing Director at One Thing Marketing for seven years. Brittany is offering to Your Own Best Company listeners a free 30-minute strategy session. Sign up for it here: https://www.onethingmarketing.net/strategy-session Includes a complimentary website and SEO audit and strategy.

Search Engine Optimization is all about being at the top of the google rankings when people search for terms that relate to your business. If people are looking for products like yours, you want them to find you right? Nick Bell and Lisa Teh are back answering your questions and if you find out more about them at LisNic.com This episode is powered by MYOB and you find out more about their services and packages at MYOB.com

According to Shopify, the average cart abandonment rate is 77.13%. That means 3/4 of these shoppers came so close to purchasing on your site but didn't follow through. In this episode, Kevin and I talk about how to recover these lost revenue to get you “found” money.

Have you ever wondered how best to leverage the power of social media so that you can get found by your ideal clients on Instagram?In this week's episode of 5-Minute Mentoring, I’ll give you some real simple tips on how to get the most out of this incredible platform.Connect with Matt online at https://www.matttommeymentoring.com or on Instagram and Facebook @thethrivingchristianartistGet encouraged and connect with other artists on the Thriving Christian Artist Facebook Page  https://www.facebook.com/thethrivingchristianartist/Support the show (https://www.matttommeymentoring.com/)

It’s no secret that holding one of the coveted top spots on Google search results is the most effective way to drive traffic to your website, especially as a brick and mortar spa, but what can really feel like a secret is how you get there. SEO feels like an elusive code that you can’t crack, but you know that if you could just work your way to the top of page one, you’d be primed for better lead generation and growth. Well, my guest and I are going to demystify some of that code today.   In this episode, I’m sitting down with the king of SEO, Neil Patel. If you’re not familiar with Neil, he’s a digital marketing and ad agency owner, software tool founder, New York Times Bestselling author, a Forbes top 10 marketer, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil was also recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations - so, yeah, you could say he’s an expert worth watching, listening, and learning from.    Tune in as we talk about getting found on Google, the current state of search marketing, ecommerce and email marketing, and the simple elements it all boils down to.    In this episode, we discuss:   Neil’s journey to the digital marketing world and starting an agency + founding an SEO software company Neil’s top tips for the SEO beginner and the number one think every small business should have when it comes to getting found through search engines How spa owners can use his tool, Ubersuggest, to find what what your ideal client is searching for online and what to do with those keywords How email marketing ties into content and search + Neil’s tips around using email marketing in conjunction with ecommerce    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/219   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Episode 23:  I invited my friend and colleague Andrew Aebersold to join me to discuss mental health marketing.  He’s the Founder/CEO of Mediaura, a digital marketing company in Jeffersonville, IN.  Today’s discussion will focus on issues related to effectively marketing a solo practitioner (e.g. therapist), a practice group or a larger company, such as a behavioral health facility.  Both of us have experience in this healthcare segment. Marketing a mental health practice requires an understanding of the unique issues both practitioners and prospective patients/clients have regarding treatment.  One of the realities we deal with is the fact that often, really good practitioners are not typically good marketers.  It requires a different skill set. This can create some significant challenges for the practice, especially in the digital marketing space. There are universal issues most businesses face: Competition is strong Conveying the specific area(s) of mental health you serve Differentiating your practice’s services offerings from the competition Targeting the ideal type(s) of clients for your practice Cultivating and deploying the proper messaging to overcome the above challenges Insurance coverage is often a factor.  The person contacting your office may be clinically viable, but not financially viable due to insurance coverage issues.  If your practice doesn’t accept insurance, it adds another variable.  Mental health marketing is very complex. Andrew and his team at Mediaura have distinct experience marketing behavioral health practices, on a regional basis.  Many of them are located outside of our local area.  He comments about how even the best marketing tactics and strategies can fail, if the internal processes are not executed properly, when people begin contacting the practice.  We’ll explore that later in this episode. Common Mistakes Practice Owners Make It’s not uncommon to see a mental health practitioner turn over the marketing responsibility to people who may have been involved with the practice in the past.  There’s often a motivation to help that person by entrusting them with your marketing, because they may be acutely aware of the issues and can speak to them.  That sounds well and good, but it doesn’t always result in the progress the business needs to maintain and to grow. If you’ve been burned by the above effort, you may be tempted to engage a large agency as a way of overcompensating for the first attempt.  This can quickly lead to significant expenses for a new website and other moves that sound good on paper.  These engagements may also require the practice owner to sign long-term contracts, regardless of performance.  It’s important to understand that what works for a general business, may not work when it comes to marketing a mental health practice.  Finally, the practice owner may decide to throw up the hands and task the office manager with handling the marketing for the practice.  This decision might neglect to consider the amount of work responsibilities that person already has on his/her plate.  It may not be a skill he/she has to generate the results you’re hoping to deliver.  Remember, marketing is about much more than simply posting pictures and memes on Facebook or Instagram.  Those images need to be “on brand.”  They’re affecting and influencing the way people perceive your brand and how the react to your brand’s value proposition.  If executed poorly, it can cripple your brand. However, it might be a good idea to make your internal person the liaison between the practice and the marketing team.  It can make the communication much more efficient.  The scheduling of onsite activities can be more easily coordinated.  Using Different Messaging Effective mental health marketing means differentiating your messaging, based on the separate communication platforms you engage.  For instance, what might work in Instagram, may be different from what you would post to LinkedIn.  Understanding your intended target for that message is critical to your success. Many mental health practitioners understand the need to focus on multiple target groups, which may include: Prospective Patients/Clients Family Members, Friends and other Influencers Referral Sources (e.g. colleagues and associations/organizations) One piece of content may not properly resonate with needs and concerns of each of these constituencies. Branding vs. Lead Generation This is another challenge mental health practitioners need to consider.  Not every marketing agency or firm is the same.  Some are stronger in certain areas.  There are specific skills required to develop a solid brand concept for a healthcare client.  This goes beyond the logo’s icon or color scheme.  Brand voice and brand positioning are important elements of cultivating clientele from your desired target audience.  However, just because you have great brand assets, doesn’t mean your phone is going to ring. Lead generation involves systems and tactics meant to strategically place your brand and messaging in front of your target audience.  How those posts and communications are deployed and tracked are core parts of your lead generation activities.  As you might imagine, even if your marketing partner can get your brand placed properly, if the brand itself is off-message or misses the mark when it comes to the cues a target segment needs, your phone still won’t ring. An effective strategy will combine both brand positioning and lead generation.  Your content should be developed as part of a plan to guide your target audience to a desired outcome, namely, engaging with you or your practice.  Measuring the impact of your messaging and marketing activities will provide valuable insights.  Those insights are important to understand what’s working, what isn’t and thus where you should invest more time and budget. Honest Conversations Your marketing partner wants you to succeed.  It’s how we maintain the relationship.  It’s how we build our reputations and it’s at the core of why we’re in business.  We need good feedback, and time to engage with you, to understand how the efforts are working in terms of helping you to achieve your objectives. Those conversations work both ways.  We may be able to uncover process-issues that are inhibiting your performance.  We know lead generation and intake are important business metrics.  Our experience can be extremely helpful in helping you to grow in ways you weren’t expecting. Content Generation Tips for Mental Health Marketing There are 3 basic objectives you should consider when developing your content strategy and topics.  This applies to blog posts, website pages, videos, podcast episodes and others: Educate and/or inform Differentiate you approach or services Describe your patient’s/client’s journey or experience Be mindful of balancing these objectives.  You also need to be sure to have a plan for your content.  What’s the purpose of that particular piece?  Is it professional (to preserve your brand position)? Getting Found on Google and other Search Engines We briefly explain “search engine optimization” (SEO) and a concept known as “the long-tail search.”  You can structure your content in ways that will work better on search engines.  This can involve the works, the structure and the coding.  At a high-level, this is the foundation of SEO. Avoid purchasing generic content from a vendor.  Some syndicated content can be found on other websites.  The vendor is simply selling the same article to multiple clients.  This duplicate content isn’t a good search engine tactic.  Even though it’s content per se, not all content is treated equally by Google et al.  Well-produced content can rank organically, when someone is searching for related information.  This is different and sometimes more effective than buying paid ads (e.g. pay-per-click or Adwords). Long-tail Search Optimization Not everyone searches using the same queries.  “Addiction center” is a basic search, often referred to as a vanity phrase.  However, other consumers use more specific or details queries, such as “outpatient rehabilitation center in Jefferson County.”  These types of searches are referred to as “long-tail” searches.  Interestingly, because they’re more specific, they tend to convert better.  Podcasting is a terrific medium for providing long-tail content. Often, to achieve specific business objectives, your marketer will recommend a balanced combination of paid search and content geared toward organic rank.  Good content can also easily be cross-posted across social media platforms. Vary the Types of Content You Produce Depending upon where you post the content, you should consider the audience.  Instagram is a highly visual platform, so written words don’t really work there.  Facebook allows for multiple types of content formats, but brief is usually better.  Videos work well on Facebook.  LinkedIn is a great platform and may accommodate a more in-depth article or video.  When using social media, you can also upload teaser excerpts and provide a link back to your blog or website core page. Regardless of which social media platform you decide to use as part of your strategy, keep it current.  No one wants to see a “Latest News” section that hasn’t been updated in several months or years.  Trust us, it happens. Online Reviews Positive reviews can be extremely beneficial for your practice.  The aspect everyone fears is the impact of a negative review.  Andrew recommends checking with your in-house counsel or other attorney to decide how best to deal with a negative review.  You always need to be mindful of HIPPA regulations, but at the same time, there are effective ways to respond.  The key is to do it professionally.  Equally as important, try to urge the person to speak with you offline so you have the chance to fully listen and understand the issue.  You can then deal with the core issues at hand.  You may also be able to have the person post a positive review as a result of how you addressed his/her issue.  Alternatively, he/she may also decide to remove the negative review. If You Want It to Grow, You Have to Feed It It’s important to remember to consistently update your website’s content.  You’ll send valuable signals to Google and the market that you’re still relevant and engaged. Content Ideas for Mental Health Practitioners Your story as a practitioner. What lead you to this field?  What do you love about what you do? Frequently Asked Questions (FAQs) Myths & Misconceptions Authentic discussions about the “true reality” of the situations your market is facing Thoughts/Perspectives on current events (be careful to avoid politics) Presentations/Articles/Event Attendance Discussions with other colleagues or related professionals Collaboration with Other Professionals If you’re a solo practitioner or in a small practice, consider collaborating with another professional(s) to engage in discussions about common issues/concerns.  This is a great way to share the cost of a podcast or other platform.  You can co-brand it so each of you benefits.  Both of you will get exposure to the other person’s network.  You’ll also be able to benefit from the other person’s energy, which makes it an easier lift. 3 Final Tips Use a podcast to incorporate a human element into your content Videos are also effective for helping you to differentiate yourself from the competition Look for unique angles for rich-content, rather than the same vanilla topics others use   To contact Andrew Aebersold: Phone: (812) 590-9900 Website:  Mediaura.com   Thank you for taking the time to listen to this episode.  From more information on business-related issues, visit my website at www.JimRayConsultingServices.com. Got Podcast? Finally, if you’re interested in developing and launching a podcast for your business or organization, I’d be happy to help.  I provide this service on a regional basis.  Visit my podcast production services page for more information. Until next time, remember, if you need help with your small business, Let’s Grow For It!    

David Hows and Phil Jarvis join the crew of Coastguard Nelson for a post-rescue debrief session, followed by a recorded podcast interview to discuss how yachties can learn lessons from previous Coastguard rescue case studies and tips on getting found and staying alive at sea. It's easy to assume when sailing in calm weather, that it will never happen to you, but the chat with the crew of Coastguard Nelson reinforces that having the right safety equipment, keeping it serviced and knowing how to use it could save your life one day. Help them fund their rescue boat: https://coastguardnelson.org.nz Find out more about podcast content and sailing opportunities: https://www.oceansailingpodcast.com

Big shoutout to Eli Fross for coming on my show for an interview! Eli Fross will be dropping a project near Halloween titled Cesar! Be on the lookout for it! He talked about why he chose the title Cesar for his debut project, getting found by Winners Circle, and the advice that Pop Smoke gave him. He also discussed the inspiration for his song Miracle and why he feels as though him and Sheff G are the reincarnations of The Notorious B.I.G. and Tupac Shakur! A point that he made clear in this interview, and you can hear it in his music, is that he is a versatile drill artist that can switch up his sound within the drill sound! Go checkout his songs and new visual for his song Miracle on his YouTube channel: https://www.youtube.com/channel/UCB1a.... Follow Eli Fross on Instagram: @elifross_ and Twitter: @elifross021 Follow me on Instagram and Twitter: @thereelmax. Eli Fross on "Sports and Hip-Hop with DJ Mad Max" visual on YouTube: https://www.youtube.com/watch?v=Ve7RENyn79g&t=13s.  Go checkout and subscribe to my YouTube channel: https://www.youtube.com/c/SportsandHipHopwithDJMadMax/featured?view_as=subscriber.

Every business wants to get found online but few know what it actually takes. Torie Mathis and her cohost Sean go over the basics of how search engines, SEO and your website works so that every business owner can understand how to get found online. Get SMART AF resources and tools to grow your business at besmartaf.com

Barry Edwards and Merle Garrison discuss... Career/Self-improvement: Getting on Page 1 0f Google | Social Media Marketing | Reputation Management Everyone wants their business to be at the top of Google page search results. Here are the most important factors to attain this. What social media channels are best for your marketing? Yelp, Facebook, Google Reviews... how important are these reviews to your business. What do you do if you get a bad review. Metaphysical/spiritual Artificial intelligence (AI) will quickly become a bigger issue to discuss than who your President is. Social channels are currently using AI and algorithms to censor content as they see fit. Current Events/Politics The election appears to be going to Biden/Harris... or Harris/Biden. But Merle sees at least a couple weeks of turmoil lying ahead. The many problems with our election process. Will the hate and violence subside when Biden takes office? California voters seem to be turning away from traditional leftist issues. But, Emperor Newsome continues with Nanny State policies for Thanksgiving. On the lighter side Check out comedian John Heffron: “Middle Class Funny" free on Amazon Prime. 5 star rating from hundreds of viewers. Clean humor. He's super likable. READ THIS UPLIFTING ARTICLE! An experiment in unity: Jews, Christians and Muslims mingle on shared campus - https://on.today.com/2HjTfZM

Getting found on Google helps bring people, that are already looking for the solutions you offer, to your website. Are the thoughts of SEO and Google Analytics overwhelming you?  Or, are you working day in and day out to drive traffic to your website to no avail? About Mariah Mariah Liszewski is an SEO and Google Analytics strategist who believes that showing up on Google and making sales doesn't have to be as difficult and overwhelming as everyone makes it. SEO Your audience is already searching for your solutions and SEO is how you help them find you to solve their problems. Getting found on Google isn't impossible and it doesn't have to be terribly difficult.  When you show up with purpose, you show up on Google. Clarity As business owners, we have to be absolutely clear on what we do and who we serve so that we can build our SEO to attract the right people. Google is like a filing cabinet.  Our content has to be filed in the right section of the filing cabinet so that when people are searching on Google, we are found. That is to say, we must know what our audience's pain points are so that our content addresses those pain points and responds to their Google searches. Likewise, it's important to get very specific on the pain points you solve for your audience. Most importantly, niche down and know your ideal audience.  You can learn more about niching down here. The User Perspective People go to Google when they are looking for a solution. Therefore, if we want SEO to work for us, we must know the solution we provide and how to communicate it in a way that our content answers Google searches. Likewise, you need to know the keywords and key phrases that your audience is using when searching for the solution they are looking for. The best way to know what keywords and key phrases to use is to use Google yourself and search for the terms you think people are using related to your business. It Isn't Just About Getting Found on Google, Your Website Should Work For You Too Think of the bigger sales journey. When people land on your website do they know what to do next? For example, is there a call to action? Do you want them to sign up for your newsletter?  Or, do you want them to book a call with you? Above all, your website should be set up to convert the people that arrive there to raving fans and then clients. Showcase the solutions that your audience needs.  People will be grateful that you are proving a solution. Think of creating your website as a way to communicate that you are the solution to a specific problem. Lack of Confidence and Afraid to Put Yourself On The Google Radar? If you are fearful of creating a website and using SEO, start by testing and tweaking.   Begin by getting really curious and do research to discover how you can show up effectively for the people waiting for you to come along and be the solution to their problem. Your website is evolutionary.  It is going to change as you evolve as a business owner.  Therefore, it's best to start, create the website, and begin getting found on Google. 6 Parts of Successful SEO Audit Find out which keywords and key phrases you are already showing up for in Google searches Foundations Set up the groundwork for SEO Topic and keyword research On-page content optimization To ensure that Google knows where to put you in the index Off-Page and Word of Mouth Position Backlinks Authority and expertise PR is important for this Check-in on Ranking Factors Be sure SEO is growing with you No broken links, etc. Give your audience an all-encompassing solution to build a great rapport.  Collaborations and referrals are helpful with this. Likewise, Answer the Public is a great resource to find what people are searching for. It gives a great perspective on keywords, key phrases, and long-tail keywords.  Common Mistakes People Make that Prevent Them from Getting Found on Google First, not doing keyword research Using words that are too generic Understand the user's intent Google your keywords to discover if they are accurate for helping people find you Secondly, not using the Free Google Tools Google Analytics How users see your sight Google Console How Google sees your site These tools give you the power to be strategic with the content you are putting out. At minimum check your stats quarterly Using Content Organization for SEO to Help with Getting Found on Google Have Categories of Content. Start with a Pillar Blog Post or content hub. Subsequently, create blog posts with Sub-topics that link back to the pillar blog post. What is Bounce Rate? A high bounce rate is not necessarily a bad thing. It really depends on your content and how users are using your website. For example, if you have a lot of blog posts, you are going to have a higher bounce rate. Similarly, it depends on the purpose of the content, blog, or website page. To improve your bounce rate, you can interlink pages and posts so that people stay Remember, getting found on Google is about being the best solution for your audience's problems.   Download Mariah's Roadmap to Successful SEO Connect with and learn more about Mariah: Website: https://www.mariahmagazine.com Instagram: www.instagram.com/mariahmagazinestudio Facebook: www.facebook.com/mariahmagazinestudio LinkedIn: https://www.linkedin.com/in/mariah-liszewski-29850693 Pinterest: https://www.pinterest.com/mariahmagazine/ Youtube: https://www.youtube.com/channel/UCTTmZq04aCmZGy5nfonns1A Learn more about your host, Robyn Graham, click HERE. To learn about The Brand Marketing Insider by Robyn Graham, click HERE. Join the Brand Marketing Insider Facebook Group HERE. Book a Brand Marketing Strategy Session HERE. Ask Me Anything HERE. Connect with me, Robyn Graham: Website | Instagram | LinkedIn | Facebook | Twitter | YouTube | Pinterest  

I’m pleased to welcome our guest for today, Travis Bliffen. He is the founder of Stellar SEO. As an army veteran, Travis took a leap of faith after reading a magazine article about the future of Search Engine Optimization (SEO). He dove deep and spent a year perfecting his craft.   Travis opened his firm in 2012 and quickly gained a reputation for being a cost-effective, honest, and leading SEO agency. He has written many published works on SEO and link building and he’s been a featured speaker at many industry events.   In this episode, Travis guides us into the world of SEO. Whether you’re already involved in SEO or are still getting familiar with it, you will find this episode to be truly informative. Enjoy!     Episode Highlights:   ●      SEO and How It Can Help with Your Business [1:28] ●      Pricing Models in Availing  SEO Services [5:04] ●      Achieving a Successful Link Building Campaign [11:06] ●      Why End of State Planning is Effective [15:45] ●      Utilizing Organic Content as a Promotional Tool [21:54] ●      The Value of Blogging and Building SEO [26:03]   AND MUCH MORE!   Resources Mentioned In This Episode: ●      If you are a future or aspiring business leader who wants to achieve the next level of success in your profession,, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent. ●      Get to know more about Travis and his SEO services, check out stellarseo.com! ●      Stellar SEO also offers a FREE and complete link building guide that you can access here. ●      Connect with Travis: o   LinkedIn o   Twitter o   Facebook       Quotes:   “Just because you can doesn’t mean that you should.” “SEO is a competitive sport.” “SEO can be very basic and it can also get extremely complex.” “Organic listings have an element of trust.” “Don’t just create blog posts for the sake of creating them. Create them to answer actual problems.”   Ways to Subscribe to The Top One Percent:   Apple Podcast Stitcher PlayerFM Spotify

In this super quick episode, I dig deep on how to improve your chances of being found in a location search on Google! I cover things like meta descriptions, title tags, and Google my business. I even sprinkle in a few YouTube tips just for flavor! This all should give you, dear listener, the recipe for success! It's about to get deep! (Intro: stevezarro.com, music: bensound.com and Anchor sound library) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/tdgr/message Support this podcast: https://anchor.fm/tdgr/support

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #256 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://www.google.com/business/  https://moz.com/products/local  https://www.yext.com/  https://www.thehoth.com/ 00:06— Our Technique this week is; “Getting Found, and conveying critical information" 00:11 — News and Show Review CoHosts Melissa Kavanagh Ben Hanley Edward StOnge Dean Schmit Kat Mohammad Tristan Heaword Adele Gutman Lily Mockerman Show Notes 00:01 — Introduce Melissa for the latest 6th version of the travel sentiment survey  The State of Hotel Advertising: The Rise of Display in the World of Meta      https://www.d-edge.com/the-state-of-hotel-advertisingthe-rise-of-display-in-the-world-of-meta/ Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Karima talks with Mariah Liszewski, an SEO and online growth strategist for entrepreneurs, about the importance of being found online. Mariah breaks down what SEO is, and shares her best tips and strategies for your website so you can be found online.   Follow Karima on Instagram @karima.creative   Find the show notes at karimacreative.com

Deirdre Mask explains why having an actual street address is such a big deal and what it is like to live without one. Michael Finkel tells the story of the last true hermit in the world who spent 27 years in isolation, only speaking to another human being once.

The Guinea Pig Girls Try to Get Lost. Adventure walks, notes of good cheer, super hero babies and frosé. Can they get lost on a 2 by 4 island? "How to Get Lost on Purpose" by Heather Greenwood Davis (National Geographic) Goexplorenature.com “Getting Lost and Getting Found” by: Paul Spector MD (Huffington Post) Try something! Website: guineapiggirls.com Instagram: @gpgpodcast Twitter: @tgpgirlspodcast Email: TheGuineaPigGirlsPodcast@gmail.com Intro/Outro Music by MG Sound --- Send in a voice message: https://anchor.fm/gpgpodcast/message

Does your business invest in advertising?If so, you'll want to tune in to this episode!It happens all of the time...A business jumps into a big campaign, the creative is great and we're all over the radio. We are so close to the advertising that we remember everything about it, but what about your customers?What will THEY remember?Just a tagline?Maybe only one word?Is it a #hashtag?If your advertising works, people will look for you online but would you customers even find you if they looked?Your business may be wasting THOU$AND$ of dollars a month on advertising if you've overlooked any of these fundamentals.Sam Clark has a great way to make complex ideas simple and easy to execute.Whether you're a law firm or a pest control company, Sam shares the secrets he sees that cost businesses money in bad vendor selection and he shares those secrets with you...the secrets of connecting with your customers when they look.Connect with Sam on Linked in here: https://www.linkedin.com/in/samuelpeterclark802atl/Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/Support the show (http://oohswag.com)

Today I'm interviewing my friend and digital marketing strategist, Myrna Daramy, and we're talking all about how to make sure people can actually find your business and brand easily online so that you can book more clients and customers.   Highlights:    How DMO (Digital Marketing Optimization) is the new SEO A simple step you can take right now to increase your reach and awareness so your customers find your business Why the "tech" side of business doesn't have to be so scary How getting a handle on your DMO can save you time in your business and earn you more money   Links and Resources Mentioned in this Episode:    Get in Touch With Myrna Daramy   Instagram | http://www.instagram.com/myrnapdaramy.com Website | https://www.myrnadaramy.com   About Myrna:   Myrna Plaisir Daramy is a tech-savvy digital media strategist, oftentimes referred to as the “Tech Whisperer” by her clients. Over the last 14 years, she’s transformed countless lifestyle and high-end bridal brands by combining her expertise in digital analytics, technology management, and SEO with a deep understanding of all things creative. Myrna's superpower is that she can easily to translate “tech talk” into concepts that make sense to even the most non-technical of business owners. She takes pride in helping her clients peel back the layers of their brand, utilize the latest and greatest technology tools, and return to them an optimized site and digital strategy that convert better than ever before.  

Pastor Tim Christensen: The Getting Lost and the Getting Found

This week I chat to Maddy who is a self proclaimed SEO Queen - she helps business get found online and we chat about how we can use Pinterest to drive traffic to our website, how we can get started with SEO and Maddy’s journey with meditation. For full show notes, head on over to: https://www.annadunleavy.com/podcast/ You can find Maddy here: https://business-shine.co.uk https://www.instagram.com/maddy.shine/ Free Facebook community: https://www.facebook.com/groups/2144249088936828/ The Course https://business-shine.co.uk/lets-get-you-found-info/ Gin & Magic: https://www.youtube.com/channel/UCLGiwlzKljutPu6AIW9onLA/featured?view_as=subscriber Bright/Balanced View meditation teaching: https://www.bright.how/ https://www.youtube.com/user/balancedviewvideos

In this episode Meg Clarke, from clappingdogmedia.com, shares the in's and out's of how to get your potential clients to find you on the internet.   Meg specializes in something called SEO, aka, Search Engine Optimization which is the ever changing art of how internet suggests you to your potential clients.   Get found, share what you do, and help people now with some of the great strategies covered in this episode.  Enjoy.

LinkedIn is the online version of walking into a conference or big networking event, according to this week's guest on the Confident Communications Podcast. Kristal Hicks is the founder of JOBTALK, where she helps everyone from new college graduates to those looking to transition in their careers to optimize their LinkedIn profiles for success. With LinkedIn, professionals can connect with others in their industry and even hunt for a job--under the radar. Krystal shares how to get the attention to recruiters and how to approach them yourself. Finding talent is a tight market for recruiters, which means that it’s a great market for anyone looking for a job. In this episode, we talk about how mid- and late-career professionals can use LinkedIn to their advantage and what words you should use on your profile to make it pop. Krystal also shares three things you can do to optimize your profile quickly. Listen in and step up your own profile today. Mentioned in This Episode The Gig Economy by Diane Mulcahy "The Intern" film starring Robert De Niro, Anne Hathaway   About Krystal Hicks Krystal founded JOBTALK in 2018 after more than 10 years of working in the employment sector. She provides recruiting insight to students, educators, businesses and professionals so they can make course corrections in their processes and make a bigger difference in their job search or situation. You can follow her on LinkedIn, Instagram and Facebook.   No matter what kind of business you’re in--whether you’re a corporate executive, business owner or aspiring communications expert--you need to be an effective communicator so you can be heard, seen and stay relevant. That’s why I’m launching the Confident Leader Network--where you can find monthly trainings about relevant social media platforms and information you need to know to become an effective communicator in the 21st century.     About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.   Listen + subscribe on Stitcher or Apple Podcasts. © Molly McPherson 2019

Many new Etsy sellers misunderstand how the Etsy search system works, and then wonder why no one is finding their products.  In this episode of the Craft Seller Success Podcast, I explain how Etsy search works, how to create powerful tags that get your items found and lots more. Plus some little-known SEO secrets that can give you a boost against your competition. Listen to the podcast, or read the full transcript on the Tin Teddy Blog. - Etsy SEO, Tags and More - Getting Found on Etsy

A common problem for leaders worldwide is that they often hit that glass ceiling within their current organization. Additionally, many leaders have the hunger to move forward in gaining more responsibilities and larger numbers of subordinates to lead. However, the problem that they often run into is getting found by organizations looking for their skill sets. This is where the services of a recruiter can come in where they can connect you with the right organization. Also, the inverse situation is possible, where you are leader looking to fill a vacancy. Either way, this is where my guest Brianna Rooney comes in. Brianna is a fierce, passionate, money motivated entrepreneur. She owns Techees, a very successful recruiting firm for the last 8 1/2 years. She has helped grow many tech-focused companies in the Bay Area. Highly sought-after software engineers is her specialty. Now with over 10 years experience, she is the leader in the industry and the ultimate matchmaker. Taking pride with a creative personal touch. Brianna now trains people to do the same thing. “Everyone is capable if they want it.” She feels she was lucky enough to have this opportunity fall into her lap. But was hungry enough to make it work. She too can point you in the direction to starting your own journey to a rewarding lucrative career. Getting Found with the Million Dollar Topics During this conversation, Brianna and I discuss the following topics: Her background and how she got to where she is today.Leadership lessons which she has learned during her journeyThe hardest challenge she faced to get Techees up and goingHow leaders can get promoted within their own organizationHow leaders can get recognized by recruitersCharacteristics leaders should look for in a recruiterHow leaders can use recruiters to fill positions within their organizations Guest Resources If you are interested in learning more about Brianna and her resources be sure to check out: TheMillionDollarRecruiter.comTechees.comBrianna on FacebookBrianna on Twitter Moving Forward Leadership Resources Keep on top of Moving Forward Leadership with all the resources which I have established for you: POWER Goals Program - If you are ready to stop complaining and start achieving those goals which you have been trying to achieve for some time now. Then stop chasing your dreams and start achieving them through my very own POWER Goals program. Learn about picking the right goals, figuring out how to achieve them, getting on track with achieving them and most importantly how to get back on track when you fail... because you will. Learn more here! Moving Forward Leadership Resources - Check out the Moving Forward Leadership Resources section where I list every single resource mentioned on the show. As well, there are books which I have read written or read personally and finally various types of services which I use and recommend. The 9 Foundations of Leadership – I’ve written this ebook for you all to get a base of your leadership skills. With this book, you will be able to begin to form your leadership style. For a small fee, you can get your journey started and get ahead of your peers! Just follow the link in the title, and your copy awaits you! Facebook Group – Come and let’s discuss leadership. I will swing by and answer any questions you have as well as provide advice and guidance for your situations. Monthly Newsletter – Sign up for my newsletter and see what is happening in the background with me, read the most interesting articles in leadership, as well as get inside information from time-to-time on what I have upcoming! Where to Subscribe to Moving Forward Leadership Love the Moving Forward Leadership Podcast? Then subscribe to your favourite device and app! As well, please leave me a review! These reviews mean more to me than you could ever imagine.

Pinterest is often written off as a lifestyle site with little to no value for businesses, but you CAN use Pinterest to drive traffic, leads and sales for your business...and here's how. This week on The Inbound Success Podcast, Alex Nerney explains how he has used Pinterest to successfully build a following and drive traffic and revenue for not one, but two online businesses. With more than 3 million monthly views on one Pinterest account, and more than 4 million on another, Alex knows a thing or two about what it takes to not only create a successful Pinterest presence, but do it in a way that generates meaningful business outcomes, and in this episode, he's sharing all the details of that strategy. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and is headlined by Marcus Sheridan along with special guests including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS".  Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Alex include: Alex and his wife Lauren created their blog Avocadu.com and within a year, were making more than $100 thousand dollars a month from it. From that success, they built CreateAndGo.com, a site that teaches people how to make money from blogging. Alex has two business Pinterest accounts, one that gets 3.1 million views a month, and another that gets 4.4 million view a month. When you think about how to use Pinterest for your business, you need to focus on curating content for your target avatar. The important thing to understand is that what works on Facebook and other platforms will not work on Pinterest. When starting out on Pinterest, you should plan to have around 10 boards. Pinterest is a JQuery search engine, which means it drives organic traffic through keyword search. You can do keyword research right inside of Pinterest by typing in a keyword that you want to get found for and seeing the types of searches that come up. You can use this information to create top, middle and bottom of the funnel content, just as you would with any content marketing strategy. PINGROUPIE is a helpful tool that can be used to identify boards that are influential for a particular topic on Pinterest. Images that are 1,000 x 1,500 pixels do best on Pinterest and you can use tools like Canva.com to create them. Treat the copy for your Pinterest posts like you would web copy and ensure it is SEO optimized. Pinterest has recently introduced the ability to share video on the platform, opening up new possibilities for how marketers can use it. The key to getting found on Pinterest is to post consistently. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Visit Alex's website Follow Create and Go on Pinterest Follow Avocadu on Pinterest Check out Alex's blogs on Create and Go and Avocadu Subscribe to the Create and Go YouTube Channel Follow Alex on Instagram Listen to the podcast to learn how Alex has used Pinterest to drive traffic to his blog sites and get the specific strategies he shares with clients looking to achieve similar results with Pinterest marketing. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth, and this week my guest is Alex Nerney who is the founder of Create and Go, which is an online blog which, get this, that teaches others how to start a blog and make money from blogging. So you're the blogger that teaches bloggers how to blog. Alex Nerney (Guest): I know, tragic. Kathleen: Welcome on. Alex: Pulling into this space. Thanks for having me. Alex and Kathleen having WAY too much fun while recording this episode Kathleen: Talk a little bit about yourself. How did you wind up founding Create and Go? What led you down this path and give a little bit more about your background. About Alex Nerney and Create and Go Alex: Yeah, for sure. Let's start out with explaining "the how we fell into this" for our readers. Back in 2015, I was working as a personal trainer at the time and my co-founder, Lauren, was working as a CPA, and we were really disenchanted and disenfranchised with where our lives were headed. You could kind of see the writing on the wall. We didn't have a lot of time for vacations, and not a lot of time to travel, didn't have a lot of time to do the things that we wanted to do. It felt like we were always chasing the weekend and drinking our sorrows away on the weekends. So we decided that we would start a website. Started out with a website called Health and Happy Hour and that website failed completely. It was a- Kathleen: Oh my God, but I love the name. Alex: It's an amazing- Kathleen: It's Health and Happy Hour. That's like having it all, having your cake and eating it too. Alex: Exactly, exactly. You know, the funny thing is people still to this day, I get that comment all the time. They're like, "That's an amazing name," but just another business tip is that your name doesn't necessarily mean your success, you know? So we started it and really was centered around us and we wanted to talk about working out and health and drinking, because those were the things that we liked to do. And so, we went through, and it was just where we started. It was our foundation. That blog ended up not succeeding. We started another blog called Avocadu.com. Less funny name, and hard to spell and not the most perfect name in the world, but that blog we grew very rapidly. Within a year, we were making $100 grand a month. During that time, we quit our jobs and went all in, sold all of our things and tried to make this whole blogging thing work. And so, what happened is we started this blog and it became successful, and the pain of going through that process of learning how to blog was very real, because I felt like other people who were teaching this subject about blogging about blogging didn't know what they were talking about, because that's all they had ever done was to teach people how to blog about blogging. They'd never ran an actual separate blog. And so, it was very much like, "We should do this because we can do this so much better." And so, that's how Create and Go was formed, and we teach blogging about blogging and we love what we do and we love getting to help people. We've had a few students now reach six figures and beyond, go from zero dollars to quitting their jobs in all sorts of niches, in anxiety and depression and law, and things like that. So it's just been a phenomenal process. It's been a lot of fun for us, and so, to this day, Create and Go makes over $100 grand a month. We make over $100 grand a month, but combined between our blogs, and we really teach people how to do it and how to get started. So that's me. That's us. Kathleen: That's a great story. I love that you shared that the first one didn't work, because I feel like there's so many of those stories, whether it's my first business, or, in my case, my first podcast was a big dud. Alex: Oh, really? Kathleen: I do find entrepreneurs especially tend to be very reticent about sharing their failures. I was business owner for 11 years, and I remember how isolating it can feel when you feel like everybody else is crushing and you're like, "Wait, what am I doing wrong?" Alex: For sure, for sure. Kathleen: But, under the surface, there's a lot that a lot of people are doing that's wrong, and I think if we all were willing to embrace that and talk about it more, we would all be better for it. You learn so much from those failures, and so thank you for sharing that. Alex: I totally agree, I totally agree. I think it's that necessary step of success, and it can be a very humbling thing as well, because I know you're like me, and you consider yourself a smart person and watching all these other people succeed while you are failing again and again, beating your head against your computer, it can be frustrating, but it just becomes part of the story, and I couldn't agree more that the more people that share that open process and share the facts that, "No, it's not all laptops on the beach." It's not all that dream all the time. I think it's so important for beginners starting out and having success. Kathleen: Totally, and I remember once I did research on this and I was shocked by how many seemingly wildly successful entrepreneurs, at the same time, have been flat out failures at things. Like Dyson is a famous example that most people know who tried, I don't even know how many iterations, 50 some odd, hundred some odd iterations of the vacuum before he landed on the one that worked. And Oprah got fired from her first job and network TV, and there's so many more like that where you look at these people and you think, "You're just magical. You know how to do things," and you don't see those earlier failures. Alex: Totally, totally. It's easy to see people's successes. It's not as easy to see the hard times, because the problem, too, is we don't record the hard times. Kathleen: That's right. Alex: We don't hold the camera up for the late nights in front of a computer, because we're just like, "Nobody cares." But, I think that one day someone will. So, I'm talking to my personal trainer, and I'm like, "Dude, you need to film yourself every day right now. When you're not aware, being perfect," he's young guy. He's 23, 24 now, and I'm just like, "Dude, you need to start filming everything, because if I could go back and have one thing, it would be to have the proof of those things. If you have the late nights in front of the computer where nobody's watching but you." Kathleen: Yeah, yeah. I feel like we could have a whole nother podcast on this topic- Alex: I feel like we could. Kathleen: -because I'm super passionate about it. Using Pinterest to Grow Your Business Kathleen: But, there was a very specific reason that I wanted to talk with you, because, in addition to teaching people how to blog, one of the things that is very interesting about you is that have a Pinterest presence, which, first of all, is interesting because Pinterest, the majority of the users of Pinterest are women, so I love talking to a guy whose doing well in Pinterest, break the stereotypes, and you get 3.1 million monthly views on Pinterest, and that has actually fueled the growth of your blog. I've talked to a lot of different marketers on this podcast about a lot of different growth strategies, and Pinterest has never come into the conversation, so I was really excited to talk about it for the first time, especially not just how do you do Pinterest and get followers, but how do you do Pinterest and achieve goals outside of Pinterest, using Pinterest? Alex: Totally, totally. So, humble brag, too, we also have another one that has 4.4 million as well. Kathleen: Ah! That's crazy. Alex: We got the Pinterest system down- Kathleen: That's awesome. Alex: -so I'd love to share about it. How to Monetize a Blog Kathleen: Now, before we dig too deeply into Pinterest, one thing I do want to clarify, because I want to make sure I understand it, and also my listeners. You talk about yourself and your co-founder making money with blogging and, obviously, teaching others not just how to blog, but how to eventually monetized the blog. Can you just give me the quick highlight reel of how are people monetizing blogs? How are you teaching them to do it? Is it primarily through advertising, or are there other methods that your clients and yourself are using to monetize your blog? Alex: There's a scalable system that people should start with, and I think it's almost true of any digital business, and it starts with basic things. What I've noticed from teaching just beginners is that getting those first few wins matter a lot. So what it starts with, it starts with things like sponsored content and ads, because those are layups, those are things where people can make their first few dollars, and sometimes it's just about believing that this thing is real, right? The next step up would be high-level, or affiliate marketing, just general affiliate marketing. Everybody should start there because of a variety of reasons, because it allows you to test things, it teaches you to sell, it teaches you what products are selling. It's a really valuable lesson. Then scaling up to a higher level version of affiliate marketing where you're marketing higher priced products and services. Again, another level of learning, another step. And then, the final step I actually think is creating your own products and services. I think that's the final step, is whenever you're building this community, you know how to sell things, you know what your community needs probably better than affiliate product, and then you create your own. And then you create your own products and services, and that's really how you scale something up to $10 grand a month, $100 grand a month, is by creating your own digital products and services. Kathleen: Okay. Thank you for clarifying that, and to make sure that I understand, so a lot of my listeners are actually in B2B marketing roles, and when I put on my B2B hat, what I hear when I listen to describe that, is you could start with, if you have a site with a blog, you could start with either taking advertising, or sponsored content, from companies that want to reach the audience that you have. IMPACT, my agency, takes sponsored content. So this is happening in B2B already, for sure. And then, it sounds like the second level, being affiliate marketing, for an individual blogger, it's easy to image how that might play out. For a B2B blogger, I could see things like if you are doing book reviews using an Amazon referral link so that you're getting a slight kickback on anybody who buys that, and I would presume that, in doing that, then the rule of thumb is always "be very transparent," because I believe there are FTC guidelines around that. Alex: Absolutely, absolutely. And those are serious things. Kathleen: Yeah. And then the third level being whether that's create a training course, or creating some kind of a subscription based, or membership based offering. Alex: Yeah. Kathleen: I could see it translating very easily to B2B, and have you seen that as well? Alex: I think so. I haven't personally worked in that space, but here's how I image it. So let's say you have a software business and let's say you're building out a SaaS program, what you could actually do partner with other SaaS programs, and say, "Hey, listen. I want to drive you traffic," or even then just do it for, even if they don't give you the affiliate kickback, learn how to create an email marketing sequence that sells that software, right? In that, you can prove through deliverables that sells, even if they're not giving you money, because, again, it's teaching you that sales process. Then, when you create your own, then you control the margins and everything, and it's really a plug-and-play scenario, because if you're promoting this software and it's something that you can do better, then you just plug in your own thing and be like, "Hey guys, I've now created my own. This is where you go." It's a good way to test things without, what happens with a lot of businesses, what happened with me a long time, is that you run to the end goal, you run to creating your own product, you run to creating some massive thing without properly testing it, and that's the biggest mistake ever, because you'll spend hours and hours, and sometimes it just flops. Kathleen: Yeah. I love this approach, because if anybody listens regularly to this podcast, they've probably heard me mention Joe Pulizzi's book Killing Marketing, and that's really the premise of his book. For a B2B businesses is, or really B2C, too, it's build an audience first, honestly. And then, the audience will tell you what your product should be through the dialogue they're having with you. And then, your business becomes monetizing that audience. Alex: Yes. Kathleen: But, in doing so, you have to do it in a way that also safeguards the interests of your audience, because if you're too spammy or too salesy, you drive your audience away, and if that's the base of your business, it's like shooting yourself in the foot. And so, for those B2B marketers that are interested in learning more about this, I would definitely recommend reading Killing Marketing by Joe Pulizzi, because that is the handbook for how to do this well in a B2B world. Alex's Pinterest Strategy Kathleen: But, so now that we've clarified monetization, let's dig into Pinterest a little bit. I'm so interested in hearing what you're doing here, because I'm a Pinterest user. I will admit I'm not a power user at all, by any stretch of the imagination. Every time I want to make some change in my house, I'll start a board. So it will be like, "Here's the driveway gates board, here's the board for outdoor shower inspiration." Or if I'm getting a new haircut, here's the haircuts board, or the recipe board. Alex: Yeah. Totally. Kathleen: But, sounds like this is a very different approach. So start from the beginning and describe to me what you're doing on Pinterest. Alex: So it really starts with the high-level of thinking about why people follow boards, or why people follow particular types of content. I'm into tattoos right now and really into motorcycles. I just got my license, very excited about it. So the things in the content of Pinterest that I'm personally following have to do with that, and Pinterest is sort of this curation place where you curate what you like into making it your own. I like a particular design of a tattoo, so I'm curating a bunch of those and putting those together, and it's all curated together. So, what you are doing, from a high-level business standpoint, is you are curating content around that target avatar. You are around that target person that you want to visit or come to your place. So for my business on Avocadu, our health blog, we're really in the women's weight loss space, right? So we curate everything from under the sun for the 45 to 55 year old woman who wants to lose weight, but is struggling to do that. So our entire design and everything is around curating content for that person. That's how you build up a big following and a big fanbase. Obviously, we'll get into the specifics and stuff, but that's how you want to think about it. That's how you want to approach Pinterest from that standpoint. What happens with businesses, and what happens with a lot of marketers and why they don't succeed on Pinterest is, well, number one, Pinterest is the red-headed stepchild of social media, right? Nobody really knows how to use it, it's kind of confusing, it's just very different. So it can throw people off. But, the second part is that they come in thinking that the same things that might work on something like Facebook apply there, and it's not true. It's a very different approach, and you have to know how the system works in order to have the success you can have, but once you can have success, you can have crazy success. We've had people go from zero visitors to 50 thousand visitors a month organically to their website with Pinterest within a month. Now that was a year or two ago, so the results are not always the same now, but you could still go from zero viewers to 20 thousand, 50 thousand within three months, with you doing and approaching the right strategy. Kathleen: So I'm going to pretend that I'm a business that's not on Pinterest. Well, I am a business, well, we might have Pinterest, but we don't do a lot with it. Alex: Yeah, yeah. Kathleen: So let's pretend we're starting from the beginning, and you mentioned beginning by identifying your avatar, or your target audience, in a very specific one, at that. And then, you go and you create your Pinterest account, and from my past experience with Pinterest, I know at least there are a lot of different ways you can slice it. You can have multiple boards. Alex: Yeah. How to Organize Your Pinterest Presence Kathleen: And how you decide thematically what goes on each of those probably could vary quite a bit. Can you talk a little bit about how you advise your clients to approach organizing their Pinterest presence? Alex: Mm-hmm (affirmative). So it's starts out high-level, so it just depends if you're running a personal thing or if you're running a business thing. So if you're starting out, let's do an example. It's always going to be easier for an example. I actually really like the idea of an e-commerce store, because I think it really highlights the differences between what you would typically market, like on Facebook versus Pinterest. So let's say you're coming on there, let's use my sister's actually, Live Luv Lavish, and what should would first start by doing is by creating group boards around keywords on Pinterest. Pinterest is a jQuery search engine. What that means is it's like a Google, it's like a YouTube. People type in the things that they want to see. Those things are served to them. That's, again, what makes Pinterest so amazing is it has organic content, has organic reach. Organic reach only happens through jQuery search. So, because of that, you would start by creating group boards around the things that people want, with the keywords that they're looking for. She sells natural cleaners, like organic soap. One word would be "natural organic cleaners." Another group board might be, most people who are going to buy these are homemakers, right? So something like "Designing your perfect home," right? These are the group boards that you're centering this content around. Remember, you're thinking about this avatar. Who is buying my product? Who is interested in what I have to sell and what I have to say? And that is how you start, by organizing it through keyword research, essentially, on Pinterest. You go in, you type in your topic, and the great part is Pinterest will serve a lot of different results right underneath of things people are typing in, so it gives you a really good outline of "here's what these people are interested in." Kathleen: Okay, that's interesting, because it really is essentially the same thing that any marketer should be doing outside of Pinterest, which is really understanding, given my target audience, what kind of content do I need to create at the top, middle and bottom of the funnel? Alex: Mm-hmm (affirmative). Using Pinterest To Do Keyword Research Kathleen: And so, it sounds like what you're saying is, with regular marketing and content creation, a lot of these people are going to places like Google Analytics and Google Trends and SEMrush and doing their keyword research on those kinds of platforms, but from what you're saying, it sounds like you can actually do your keyword research right in Pinterest. Is that correct? Alex: You do it right there. You can do it right there. Now, it's not going to give you the same stats and data, but it will give you ideas, and that's sort of what matters on Pinterest, because content can still go viral, as well as a Facebook, so it's more like creating the specific content around the avatar, and then getting in their heads, right? So, again, we go back to that example of Live Luv Lavish, we're talking about a homemaker. Let's say they have a son and, like me, he was always bringing home dirty sports equipment, right? So a great topic would be "what to do with your son's nasty sporting gear," and have a picture of hand holding a dirty sock, a dirty football sock, like mine. That would be a good example of something to start. Something that would do well on that platform. Creating Your Pinterest Boards Kathleen: Okay. So you identify your topics, your top, middle and bottom of the funnel topics. You create a board for each. Is there any kind of rule of thumb about if you're just starting, how many boards should you have? I'm sure the answer is, probably, it depends. Alex: Yeah, yeah. Kathleen: But, any guidance you can give to anyone? Alex: Yeah. We have very specific guidance in our course, and Lauren stays really up-to-date with the exact number of group boards, so I wouldn't want to talk out of place, but I would say at least 10 group boards around these specific topics that your audience is going to be interested in is a fantastic place to start. Kathleen: Now you just said something that I want to dig into a little bit deeper. You said "group boards." Alex: Mm-hmm (affirmative). Kathleen: So my understanding is, Pinterest, you have your regular straight up board where you, the person that created it, are the contributor. And then, are you referring to group boards where you create the board, and you contribute, but you open it up and invite others to contribute? Alex: I was actually referring to your own boards, but, as well, joining group boards is another huge strategy on Pinterest, joining group boards around the topics that, again, are relevant to your audience is a big way to get started. You can do that with tool like PINGROUPIE that will organize those group boards and show you which ones are most popular of that space, which groups boards were way more effective in way more important back in the day. They're a little less effective now, but they're still an important part of the process of really cultivating growing a solid Pinterest account. Kathleen: Okay. So you create your boards, and then, obviously, the next step is to start populating them with content- Alex: Mm-hmm (affirmative). Kathleen: -and I have a lot of a lot of questions here. Alex: Yeah, go for it. Creating Content for Your Pinterest Boards Kathleen: But, I'm going to just start with, talk me through what you tell people at this stage? Alex: Totally. So the first thing you're going to do is you're going to build it out with whatever content that you currently have. So whatever content you have, you have to start by creating Pins. There are images that are different size on Pinterest that work better than on a Facebook or an Instagram. I believe it's a thousand by 1,500 is the exact Pin dimensions, so it's a tall, long image. Again, another reason why most marketers and people give up on Pinterest and why you shouldn't, because that barrier to entry is there, and when there's a barrier to entry, we know that, beyond the barrier to entry are good things. So the barrier to entry is there to create the Pinterest images, and you would start by using specific Pinterest images for your target content. S o let's say you've written 10 different posts on different topics in your space. Or let's say, again, let's go back to that example, has created 10 different pieces of content. She would start by creating those Pinterest Pins and pinning them to the specific group boards that match that content. So, running it back, she has a group board named "all natural cleaners," right? So she would start by pinning her all natural cleaners on those group boards, and that would be the very, very first place that she would start. Kathleen: Okay. Now, I am not good at graphic design, and so my fall back for things like this, like Pinterest images, has always been Canva, which is great because it has templates that already know what sizes things should be. Are there any other particular tools that you recommend to people like me who are disasters when it comes to trying to go into graphic design programs? Alex: The start of how actually we got started back in 2015 was I was working on the blog and I was always interested in making an image for a program, and Lauren came over and looked over my shoulder and I was like, "Whoa, that is terrible," and I was like, "Yeah, it is terrible," and she just moved my chair over, was like, "Let me help you with that." So I, too, fall into that space of not knowing what to do. So the two strategies that I would have is, yeah, Canva's a great source, but especially for the busy marketer and busy business owner out there, Fiverr's amazing. Fiverr, $5 a Pin. It's something very cheap to get something that's actually pretty good quality. I'm sure that that is outsourced to the Philippines or something like that, but you will get great quality images for not a lot of money, and it can save you a lot of time and a lot of hassle, because, as well as just putting a Pin on each particular post, I'm going to get into the next part where you need to create multiple Pins around the same post, right? Because you're kind of split testing what works and what doesn't on there. So you're going to create four or five different images on one particular post to see which one works the best. So outsourcing that work to a place like Fiverr is a great resource. Kathleen: Interesting. Okay, so multiple images per post to see which one drives results. Alex: Yes. Kathleen: You Pin those. Obviously, you're creating these images, but you want them to live on the post so that you can pin from the post, so that when people click the image it takes them back to the post, correct? Alex: Yes, yes. You got that crazy Pinterest logic. You've got it down. Kathleen: Yeah. Otherwise you're driving traffic to your Pins, but it's not going anywhere. Alex: Right. Creating Copy For Pinterest Posts Kathleen: So, once you get the image on to Pinterest, are there other best practices as far as, do you use hashtags? Are there ways that you can use the copy that goes with the Pin to drive attention? Alex: The biggest things are having the words written on the Pin itself, having it written out. So if you have something like, again, "all natural," "the top 10 all natural cleaners," right? You want those big, bolded, easy, clear letters on there, so that when people are scrolling through their Pinterest feed, they see that. Pinterest, like everything else in marketing, in business, is a competition, so your click-through rate on Google is an easy example, right? So if my click-through rate is better, because I have a better title, Google will now favor that content, as long as we have the same read time and stuff like that. Same goes with Pinterest, right? When someone's scrolling through content, they're scrolling through and they see four different Pinterest images, right? So you have to stand out. That's your goal, is to stand out in the presence of somebody searching for your content. The easiest thing, and it's going to sound so dumb and so trivial, but it's to go on Pinterest, type in those things, look at what other people are pinning, and ask yourself the question, "Can I do it better?" And, "What would better serve this market? How can I make this image better or more interesting, or more clickable?" Those are the questions you want to ask, and then go create those things. If you do that, over a long period of time, you will be served very well. Video on Pinterest Alex: And, also, there's all sorts of new things. Pinterest just rolled out video, as well, which is going to be a huge opportunity for businesses. If you can produce videos and know how to produce videos, it's going to be a massive opportunity right now. Kathleen: I love what you talked about with finding what's already out there and doing it better, because it's the exact same advice that we give to people about creating content. If you're going to write an article about something, go to Google, find what's already showing up for that topic, and write something better, or don't write anything at all, because it's not going to get around. Alex: Yeah, or just don't, or just stop. Yeah, yeah. That was the simple process with even the product creation, was like go out there and see what products are available. Can you do it better? And then, there's a need for it. But, if you can't, do not. Don't- Kathleen: Yeah. Don't waste your time. Alex: Don't make something worse. Don't even bother. Kathleen: Yeah. Now, okay, when you said the word "video" and Pinterest in the same sentence, I was like, "Ah, we need to stop and talk about this," because I know my team, at IMPACT, is very invested in creating video. We have our own in-house video production team. So tell me more about video on Pinterest. Alex: Pinterest and video have been a long slog of a process. They tried to do this back in 2018 and just couldn't get it to work. I don't know exactly why they struggled for so long to get it, but they re-rolled it out earlier this year, and the initial results that people are getting have been really strong. It's a way to definitely stand out, like I said before, from the competition. So, again, if somebody's scrolling through and looking for all natural cleaners and they see four Pins and one is a video Pin of showing the cleaner and then spraying it and using it on something, obviously that's going to stand out by a large margin. So if you're able to produce videos on there, you already have your competitive advantage. Get your ass on Pinterest. It can serve you well. Kathleen: And especially when you think about the work that goes into creating good video. If you put all that time in and it feels like if there's just one more place you can put that video, get it out there, because it's all about distribution. Is it fair to say that, because this is so new, it's a little bit of the wild west in terms of best practices and what's going to work? Alex: All of Pinterest is the wild, wild west. Pinterest ads are the wild, wild west. Pinterest images are the, I love Pinterest, but they really struggle sometimes with just basic advertising things, the stuff that comes so inherently and so easy when you're on Facebook is not the same experience that you're going to have on Pinterest. But, again, these barrier to entries of, that make it a good thing, so yeah. It is the wild, wild west, but, again, there's really great rewards to the person and team that puts in the effort and time there. Shoppable Pins Kathleen: And hasn't Pinterest just, or are they in the process of introducing shoppable Pins? Alex: Again, this is one of those things that they've tried and fumbled, and they're there. They're there and I don't really have any good use cases of people doing it, but the one thing I have seen work really well. So back to Live Luv Lavish, because this is a great example. So she has a cleaner on sporting equipment. What's a great piece of content instead of just putting your product on Pinterest, would be to create some piece of content that that person would want. So I would create something like the five best sporting cleaners, and then list your product as number one on there and be like, "This is an awesome product, but here are some other ones that are really great." That is a really great way to do it on Pinterest, because people will share that content more than they will share something like a shoppable Pin. But, shoppable Pins do exist, and there are people that do well with it. They're not really in my circle, though. Getting Found on Pinterest Kathleen: Got it. Now, once somebody gets content up on their Pinterest account, are there tricks to getting it found and to getting that initial traction and getting seen? Alex: Not really. The biggest thing on Pinterest is this consistency of the platform. You'll see it on YouTube. If you're posting every Monday, YouTube will give you a little bump. The same with Google. If you're posting regularly or posting regular content, Google gives you a little nudge. They like that. They like fresh, they like new content. So that is what I would more say. You are essentially, there's this thought that I had when we were creating our initial Pinterest thing, it's called "shotgun theory." You know the difference between a rifle and a shotgun. A rifle, it shoots a singular bullet into a very small space, right? But, a shotgun, you spread out. The pellets explode and they spread out and they create a wide spread. Kathleen: That's the phrase "take a shotgun approach," which is- Alex: There you go. Exactly, exactly. And that's what you want to do. You want to spread out that content, because one of those things will go viral and go big. So all of the content is centered around that, right? That's why you're creating five different images, that's why you're pinning those 10 different posts, because, out of all of that, one of them will do well, but one of them will do really well, and that's the fun part. Kathleen: It does sound a little bit like, at this point, Pinterest is such a great opportunity purely because marketers haven't completely ruined it. They have some other platforms. Alex: Yeah, yeah. Like Facebook. Who Is - And Is Not - Right For Pinterest? Kathleen: I'm not saying get in there and ruin it, but there is this opportunity to be the first mover in your space for Pinterest. Is there anybody that Pinterest is not right for? Any type of business that it's not right for? Alex: I would say if you're really tech focused. I would say that Pinterest is going to be hard to come by. Pinterest has surprised me before. We have a client of ours who is in the health and wellness space. His name's Rusty Moore. A really good friend. And he got our Pinterest course way back in the day. It's a cool story, but I won't go too far into it. His blog is primarily, though, focused on men, and he was getting a million visitors a month on Pinterest to the male audience, because it was kind of underserved. So I wouldn't say that there are things that are never going to work on Pinterest, because he's kind of proof that you can make it work. I would say, though, that there are, a techy more focus is going to struggle more on there. Anything that's not visually stimulating will be a little bit more difficult. It's kind of the same as Instagram and these types of things where the things like recipes, or the things like travel photos. These images that are very visually stimulating give you a bump up and a leg up. But, I wouldn't say that there's too many topics that you couldn't work in. Lawyer, we have someone who made a lot of money with law. She teaches people how to make disclaimer pages and stuff like that, properly Kathleen: Fun. Alex: I know, right? Super exciting stuff, but she's doing really well with it. Kathleen: But, I think it all comes back to how creative you get about the content, because I don't remember the name of the product, but I read something once about, it was a blender, and the company that makes this blender created this completely viral marketing campaign, because their messaging was all about how it's very powerful and it can blend almost anything. They were sticking things like hammers in the blender, and things you would never put in a blender-they were putting in and making videos of it blending and chopping the things. And so I feel like if you're, even with tech companies, maybe you're not going to do your straight up marketing of your server, but if you can think of a creative way to demonstrate the power of your product or your service, then who knows? Alex: I couldn't agree more. I think it's all about the creativity of the individual. It's the same thing with monetizing a blog or website. I feel like it comes down to creativity. I know of an instance of a guy making $20 grand a month on his blog about herbs. And by herbs I mean the weeds you pick your backyard, and he's able to make, what, more than most high-paid lawyers, online, selling herbs. Kathleen: Wow. Alex: So it's more like how you creatively approach, again, that target person that you're trying to reach. So, yeah. If you had a tech company, or those sorts of things, I'm sure there's a way to work it in, if they can work in the blender industry. Kathleen: Well, and if you're listening and you have an idea, Tweet me or send message, because I want to hear it. Alex: Yeah, for sure. How Pinterest Has Helped Grow Alex's Business Kathleen: I guess, to bring this back to where the rubber meets the road, can you talk a little bit about the specific results that you've seen? You mentioned that you get 3.1 monthly views from Pinterest. What does that mean for your business? Alex: We can use Avocadu as an example. We get 4.4 million viewers, translates to about 200 thousand organic visitors to our blog and our website, and that is the primary traffic source driving in all of the income for Avocadu. We get Google traffic, as well, but that's a blog that does $10 grand to $20 grand per month, really on autopilot without us having to touch and do much to it. So there are some specific stats that you can expect. Out of your total impressions on Pinterest, which is what you're seeing, the 3.1 million, I can probably get, what, 15% of that to actually click or click over 15%, 20% of that. But, again, that represents a substantial amount of traffic. And then, as well, I think something that's so much more valuable than that is the fact that it's organic and searchable over time, because nothing allows you to scale more than having consistent traffic coming in and knowing that it's coming in every month, because it frees you up to focus on things like optimization and email marketing and these types of things. Kathleen: Yeah, that's pretty incredible. You mentioned 200 thousand organic website visits a month. Is that right? Alex: Yes. Kathleen: I'm sure there are lot of people listening who would just love to have 200 thousand visits to their website a month, period. Alex: Right. Kathleen: Who cares where it comes from? Alex: Right, yeah. Kathleen: So that's pretty great. Alex: And that's another good point. The average Pinterest user is something in the $70 grand per year ballpark, way above average mean and average income, so they're a good demographic of people who actually like to spend money. They're not like, I don't know, your StumbleUpon audience. I don't know much about, I just assume that it might be not as spending focused. Let's say that. Kathleen: Yeah. That's great. Well, I'm now totally trying to process all the ideas I have for what I can do on Pinterest. Alex: Good, good. Kathleen: Every time I do a podcast, my team probably groans, because I come back and I'm like, "Here's 10 more things we should be doing." Alex: Ideas. Ideas. Kathleen's Two Questions Kathleen: Exactly. People who listen know that I always ask the same two questions of every guest I have and I would love to hear your answers. The first of those being, company or individual, who do you think is doing inbound marketing really well right now? Alex: I would say, let's talk about one on Pinterest. Somebody I've been super impressed with is Kate Ahl. We have recently used her team to outsource some of the things on Pinterest, to outsourced some of the creation of the content and organizing of the content. I think she does it very well. She has a Pinterest podcast. It has this really seamless approach of getting people in, learning the best about the platform. I've been really impressed with her efforts, especially as of recent. I was always a fan of DigitalMarketer. I was always a fan of Ryan Deiss's team. I always thought they provided some interesting stuff that, I don't know, that definitely impacted our business. We learned about Pinterest because of being in the DigitalMarketer Lab back in the day, because they had posted something on, like, "Yeah, we're getting tons of visitors on Pinterest," and I was like, "All right, let's check this out." Kathleen: Well, I have to agree with you on Ryan Deiss. It was funny, you live in Austin. We were just talking about this before we started recording. I was in Austin a few weeks ago, and it was to visit and meet with DigitaMarketer. Alex: Oh, it was? Kathleen: Yeah. Alex: Oh, yes, yes, yes. Yeah. Totally. Kathleen: We're a partner of theirs- Alex: Oh, awesome. Kathleen: -and we love those guys. Alex: Yeah, yeah, yeah. Kathleen: So shout-out to Ryan Deiss and Marcus Murphy and Michael Meola and the whole team over there. Justin Rondeau, I just had him on my podcast a few days ago. Alex: Oh, nice. I've always been so impressed by Deiss's ability to see into the future a little bit. Obviously, sometimes, he gets it wrong, but I go did go to Traffic And Conversion Summit, not last year, but the year before, and it's always interesting. I love his looking glass of the marketing landscape and seeing his opinions on it. I think he really does understand marketing at an unbelievable level. Kathleen: Yeah, he's a smart guy, for sure. Alex: He is. Kathleen: Now, Kate Ahl, spell her last name for me so that I know how to find her. Alex: I think it's A-H-L. Kathleen: Okay. Alex: Yeah. Kathleen: Perfect. Alex: Yeah. Kathleen: Just one I hadn't heard before and I'm so excited to have one that's a Pinterest person so we can see some more examples of that in action. Alex: Yeah, for sure. For the people who are interested in Pinterest, we have a Pinterest course that teaches people how to do it, called "Pinterest Traffic Avalanche." As well as her stuff, she sees it from a very big business standpoint. She manages tons of different companies and their Pinterest accounts and stuff like that. So, because of her looking glass, being able to see into all of their stats and these types of things, it's the same way we're able to see for bloggers and small business owners all of their results. She can, not predict the future, but she's always fresh to date on the best content on there. How to Connect With Alex Kathleen: That's great. Now, you mentioned some of the courses that you have. If somebody's listening and they want to learn more about blogging, the stuff that you guys teach, or they want to learn more about some of the other things, like the Pinterest course, what's the best way for somebody listening to find and connect with you online? Alex: There's two ways that I'd send them, and it would either depend if you're a video person or if you're written blog post. If you are a written blog post type person, createandgo.com is where we blog at. We have two epic posts, one on how to start a blog, and then one on how to make money blogging. And that level, that stepping stone strategy that I just talked about on where you need to start and what's your next steps and will pinpoint exactly where you're at and what you need to do next, that is on there. There's a link at the top. You'll be able to find it pretty easily. The other thing is if you are more of a video person, and if you're listening to podcasts, you might like to just play it and listen to it. We have a lot of fans that do that. We have a big YouTube, a big YouTube channel, we have a YouTube channel, 58 thousand subscribers. It's doing well. I actually just recently posted the video version of the how too make money blogging. Again, really breaks down this whole thing. But, we have tons of YouTube videos on there. A lot of people who buy our products, they say they just binge watch the videos. And what's cool about it is you can see the first video I did, maybe three years ago, where I look like a mess, I am in Nicaragua and I have very long hair and haven't shaved in a while, and you can listen to this kid talk about blogging and succeeding with, but it's fun to look back on. Kathleen: That's so cool. Where were you in Nicaragua? Alex: We were in, oh my god, one of the, it's been a while. Kathleen: Was it San Juan Del Sur? Alex: Oh, so it was close. Now I see you're familiar. Kathleen: Were you surfing? Alex: Oh, absolutely. The surf [crosstalk 00:42:50]. Kathleen: I don't surf, but I went on my honeymoon to a place right near San Juan Del Sur and I loved it. It was amazing. Alex: Yeah. Okay. I've stayed there twice for a month at a time. One was a WiFiTribe. Another one was another group, but, yeah, the second time we stayed right by San Juan Del Sur and the Malibu resorts up there, and it was wild. It was a great- Kathleen: It's a cool spot, and most Americans hear Nicaragua, and they're like, "Wait, what? Nicaragua?" But, it's amazing. Alex: Yeah. Have one of their $3 tacos and it will change your mind. Kathleen: Yes. Alex: One dollar beer, $3 tacos. It's, yeah, pretty great. Kathleen: It's pretty great. Well, this has been so much fun, Alex. Thank you for joining me. I have, again, head is bursting with Pinterest ideas. Alex: For sure. You Know What To Do Next... Kathleen: If you're listening and you enjoyed this episode, you learned something, as usual, I would really appreciate it if you would give the podcast as five star review on Apple Podcasts, and if you know somebody else who's doing kick-ass inbound marketing work, Tweet me at WorkMommyWork because they could be my next guest. Alex: Five stars, do it. Kathleen: Yes. Alex: Right there. Takes two seconds. Pick up your phone right now, I want you to do that. I'll walk you through it. Kathleen: I love it. Thank you, Alex. Alex: Thank you, too. 

Nigel Temple shares practical tips and ideas for getting found in Google. Nigel is a marketing consultant, trainer and blogger. He has helped over 3,000 enterprises to improve their marketing results. Web: https://www.nigeltemple.com This episode includes: Seeing it from the customer's perspective. How to create a keywords list. Short tail versus long tail keywords. For more ideas join The Marketing Compass for free: https://www.marketingcompass.co.uk Search Engine Optimisation is a big subject and Nigel provides a series of practical ideas within this podcast. Original music: Ripples by Temple https://musicproducerlondon.com

Gary and Gary interview King County 4x4 Search & Rescue members Branden Powell and Lance Hanson. They also discuss some listener feedback and of course there is a famous Jeep of the Week? Tune in to hear a fresh new episode of the Northwest Jeepcast. Look for bonus content at patreon.com/nwjeepcast.   Discussed this episode: ** King County 4x4 Search & Rescue || ** RAM Mounts || ** Avants Drive Everything || ** https://SWBCrawler.com || ** https://youtube.com/swbcrawler **     Social Media and other stories that show the Pinzgauer and how it’s used:  It’s first mission: https://www.kingcounty.gov/depts/sheriff/news-media/news/2016/December/Search-and-rescue-christmas-day.aspx Road & Track Online - featured in a Road & Track online article "It's an Austrian tool, previously used by the Swiss, perfected by an American. Geared to conquer, designed to comfort those in need, it's simply the best."   eGarage videos - local automotive media journalist produced two videos at their own expense due to the cool nature of the vehicle the first was a teaser video that described why I got into Search & Rescue and the other was a more in depth video of my story and how I actively use the rig for Search & Rescue in our State.  Featured on Instagram by ARB, VisionX, Factor55, King County Sheriff’s Office, Baja Designs, RotoPax, Masterpull, Warn Winches, Overland Journal Magazine, Overland Expo, Mule Expedition Outfitters, Off the Grid Surplus, Explore More Overland, Outer Limit Supply, Venture 4WD, Trail Kitchens, Overland Safari, Blue Ridge Overland, and more – http://instagram.com/sarpinz  Facebook – http://facebook.com/sarpinz YouTube – 127K+ views, - http://youtube.com/sarpinz Winner of 2017 Overland Expo Cool Ride contest in Flagstaff, AZ - https://www.overlandexpo.com/whats-new/2017/5/23/cool-ride-contest-grand-prize-winner    Other stories:  https://hiconsumption.com/2018/11/1972-pinzgauer-710m-sarpinz-overlander/ https://www.adventure-journal.com/2018/11/if-i-must-be-rescued-please-let-it-be-by-this-incredible-pinzgauer/?fbclid=IwAR3NPY9K09a_7DRMKJ6Jszmq05h-3Mg7_duviBKl8CttsCahqT7p3PIXQ6g http://www.mytravelreporting.com/if-i-have-to-be-rescued-let-it-be-by-this-unbelievable-pinzgauer/ https://gearjunkie.com/roundup/overland-expo-east-2018-vehicles-photos/SarPinz+Pinzgauer https://www.raincitysupercars.com/the-podcast/2018/10/4/episode-47-brandon-ben-powell-and-all-things-sarpinz

Our final episode of 2018 on the final day on 2018, which was entirely by chance that it worked out this way… and ending a three-part series on the three pillars of Marketing we hold at Clickstarter. We started by explaining the idea of Getting Known, then last episode is was all about Getting Found on Google and this episode, we’re looking at how to Stay Known. And the topic of staying known tends to go hand in hand with the idea of customer retention.

On this episode of the Market Your Business Like A Pro podcast, host Ken Countess, managing director of The Countess Group, celebrates 52 straight weeks - a whole year! - of producing the podcast, whose mission is to help businesses succeed with the latest information about marketing. This time around, he reviews one of the 4 Pillars of Marketing.

This video is about Linked in SEO for clinical research professionals. There are some very simple tips that you could be doing and implementing into your clinical research job hunting arbitrage that could make a world of a difference. Having better Linked in SEO will make it a lot easier for job recruiters to find you and offer you a job. Are you taking advantage of doing everything possible in order to get your foot in the door of a clinical research organization? Hopefully this video will shed some light on how to be found more easily. Don't Forget to check us out on Youtube. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/clinical-research-podcast/message Support this podcast: https://anchor.fm/clinical-research-podcast/support

ABOUT: SEO is about giving the user what they want, when they want it and making it as easy as possible for them to find the right information.    Get this right and you should see yourself sitting comfortable at the top of Google search.    But how do you get this right? Ralph talks us through his 13 years of experience and gives tips for those in the hospitality industry on how they can use content, reviews and the right kind of links to boost their visibility online.      LINKS: SEMrush: https://www.semrush.com/   Google local listing: https://www.google.co.uk/intl/en/business/  Google keyword planner: https://adwords.google.com/intl/en_uk/home/tools/keyword-planner/   HotJar: https://www.hotjar.com/      RALPH DU PLESSIS Ralph started online in 1999 at a startup in London selling ad space, designing and building animated banner ads, selling SEO and optimising websites. He's since worked both agency and client side, primarily on search marketing (PPC & SEO) with social media now a growing part of that mix. He founded Red Mud Media in 2008, a digital marketing company helping clients drive traffic and increase conversion rates.   FOLLOW US:   Ralph du Plessis / Red Mud Media http://www.redmudmedia.com/  https://www.linkedin.com/in/ralphduplessis   https://www.linkedin.com/company/red-mud-media-ltd      Mark / WE ARE Spectacular https://twitter.com/spectacularmark  https://twitter.com/spectacularchat   https://www.facebook.com/SpectacularChat  https://www.linkedin.com/in/markmcculloch      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

Mason Works is often called in to create or implement a plan that assists businesses in competing more effectively in their marketplace. Her strategies have produced maintainable results of up to ten times growth in many businesses. Kathy’s hand-picked team has perfected the creative tools that produce accelerated, profitable growth resulting in sustainable results. Kathy’s past experience includes owning an award winning, million-dollar business for eleven years (The Bugle, Ltd), Sales and Marketing Director for four businesses and a high-level management position with the Change Enablement Team at Arthur Andersen. She is fluent in Italian and has successfully consulted with international audiences. Kathy is a seasoned interactive strategy coach and implementer, with a solid background in developing products across all digital platforms; Internet, TV, Mobile, In-store Marketing & Social Mediums. She is a high energy cause-marketing expert with over twenty-five years of expertise at rolling-out cutting edge technologies for business building communications, training and book or e-book publication. Her interest in Cause marketing has expanded to include the development of new business paradigms based on collaboration by working with Cultural Creatives. Kathy has authored and published ebooks for over five years on various topics such as Goal Setting, Online Marketing, Marketing Plans and Communication Guides for small businesses. Kathy. -Provides New Perspectives Through Energy and Strategy Infusion -Helpsyou have fun and make more money -Creates change so you can realize your dreams -Offers you a platform to get your ideas or book out in the world FAST Kathy's book Your Ultimate Social Media Plan, Getting Found on the Internet (2016) https://www.youtube.com/watch?v=Hyv4ws4Orro

My guest today is Jared Warner from 123 Get Found. He helps people grow and scale their companies with effective online marketing. He basically helps companies get found on the busy, crowded web. It’s all about Getting Found, Getting Results & Getting Smart, but what does that all mean? As Jared says there’s only three things that really matter in business: Am I getting found online? Am I getting results from getting found online? Am I getting smart as I move forward with my online campaigns? Step 3 is really about understanding the economics between steps 1 and 2 and this is something many companies overlook. Are you getting value out of their online campaigns? You have to know your cost per lead and lifetime value of those leads. Without knowing this information it’s not impossible, but it’s very difficult to scale your business accordingly. Getting smart teaches you where you should stop putting your money, and where you should put your money. In the end you’ll get far better results with the exact same budget you previously had. You end up spending your money more effectively. GETTING FOUND is about your sources of TRAFFIC. The more traffic you can create the more often you will be found. Being a guest on podcasts and webinars, attending live events, creating links and referrals, ADWORDS, SEO and even print advertising are ways of being found. You need to be able to measure your results and this is difficult to do with print advertising, which is why Jared is not a huge fan and does not delve into this area for his clients. The next step is to what extent have you been found? Did we get 10,000 or 100,000 visits to our website. How many phone calls did we get? How many downloads occurred, or how many opt in requests did we receive? You then need to work out how much did we spend to bring in 10,000 or 100,000 visits to our website? From this information you can work out the cost per per lead. Jared has attended BNI and other networking events, and he points out that it doesn’t cost you a lot of money to attend, but it does cost you a lot of time, and time is money, but in the end it comes down to how many referrals did you get? What was your ROI, not just for your money, but also for your time? How did Jared learn these techniques? Jared learnt how to do this effectively by actually doing it in his own business. It’s not just theory. Many business people make the mistake of thinking just because they have a business and a website, they’re in business, but this is wrong. This is simply step 1 of a 100 steps. Going Out Of Business Signs Why do people spend money on billboards telling people they’re going out of business? It’s dumb decisions like this that put people out of business in the first place. What they spend on billboards could be used effectively using online marketing and they may have been able to save their business. Ideas Lose Momentum Jared acts quickly and never lets and idea sit in his head too long. Ideas lose momentum if you don’t take action on them immediately. Enthusiasm for an idea can be lost if you don’t take the first few steps to make it a reality. If Jared has an idea, he immediately buys the domain name, because domain names are like real estate, once you have it it’s yours. He then builds a website around the idea, but if he doesn’t like the idea after a period of time, he moves on to his next idea. Not every idea is worth pursuing past the initial first few steps, but you have to take those steps to work this out. What’s more important, having a website that looks really good, or having an average website and being found? Both are important. First, you’ve got to have a clean polished image, because this is a reflection of you, but you’ve got to build specific landing pages to a specific offer. Forget about trying to build SEO, that’s almost out of date. For example if you’re advertising a specific service or product, you don’t send people to your homepage, that’s old thinking, it must go to a specific landing page that gives them the exact information they were looking for and the information you promoted. It takes a lot of time to do it right, but it’s worth the effort. What do people WANT? More importantly though, what do people really NEED. People say they want to be found, but actually they need cash in their pockets, so just getting found is not the full story. It’s about making the phone ring, selling a product, etc. Study Everyday Online marketing changes that much you need to keep up and Jared has attended 12 events so far this year (2017). He usually attends digital marketing, personal development and business events. But do you have the time to attend 12 events? If you don’t, this is why you outsource to someone that does, like http://www.123getfound.com/ For example he attends the Traffic & Conversion conference, but this is such a high level event, it’s not for the business owner who wants to learn a little bit more about FACEBOOK advertising. This is why some business owners should stay in their business and do what they’re good at. Use your skills to make money and use a company like 123 Get Found to do all the other stuff for you. When To Outsource When Jared started his own business he was doing everything, nothing was outsourced. He did his own coding, made his own videos and images, designed his own website and did all his own graphics. As a small business owner there are many hats you have to wear initially, from being your own graphic artist to being your own bookkeeper, but at some point you have to decide if you’re going to keep doing these non-money making activities that consume your time, or outsource to others with more skill. Outsourcing means things are done faster with better results However, you need to start bringing in revenue before you start outsourcing. You need customers, proof of concept and most importantly you need income. You need to get through the early stage growing pains. Your sales pitch needs to be in place, you need to know who your customers, before you contact someone like 123 Get Found. There’s no point getting found until you’ve got something in place to offer or sell. Getting Smart is about knowing how much revenue your generating from your leads. Ad Scent is about keeping the ad on the same trail, just like a bloodhound. You can’t direct people to your homepage when they’ve clicked a link that said you’re offering a 2-For-1 Sale. You had better be telling them the message they were chasing; otherwise they will leave your website quickly and never return. Just directing people to your homepage is not good enough anymore. Keep Videos Short A human’s attention span is less than that of a goldfish – therefore you need to have shorter videos. No one is going to give you 4-minutes, therefore 15 – 45 second videos are excellent and have been proven to work best. One thing all small business owner should do tomorrow? Start shooting short videos and use ad retargeting programs. Here is a link to Jared’s FREE Landing page where they can opt for more details: – the URL is: http://www.123getfound.com/rt Connect with Jared Warner socially Facebook: https://www.facebook.com/JaredPPC You can send him a message and say you heard Jared on this show. Website: http://www.123getfound.com/ Linkedin: https://www.linkedin.com/in/l123getfound/ I’m sure you’ll agree that online marketing can be a mysterious and sometimes confusing place, but that’s why most businesses need someone like Jared Warner. If you have any question please feel free to email me directly at tf@tysonfranklin.com My latest book It’s No Secret There’s Money In Small Business is now available from all online booksellers, and if you live in Australia it can be ordered from most bookstores. Also, Book Depository deliver freight FREE worldwide.  

Today, on The Profitable Property Management Podcast, I‘m talking with Ryan Hanley, the Senior Vice-President of Marketing at TrustedChoice.com and author of “Content Warfare”, a book that will help you find your audience, tell your story and win the battle for attention online. Ryan got his start in the insurance industry where he used content marketing (which others said didn't work their industry) to generate six-figures in new business premium a month. Since then, Ryan has used those strategies to help other offline businesses get found online and today we're going to dive into exactly how he does that. If you're struggling to stand out in the very, very crowded online market, then this is the episode for you.

In Episode #17 we discuss Getting Found and we look at what we can do to get rescued quicker when stranded in the Canadian Wilderness, at various Satellite Based Signalling Devices, and how we can actually increase the time need to get rescued by following what we see on Survival TV.

Luke 15 - Getting FoundPreacher: Guest: Reid JonesDate: 7th May 2017Passage: Luke 15:1-32

Can your customers find you online? Have you ever Googled yourself? What shows up? Make sure your website shows up in Google, and also make sure your social media profiles are kep updated, consistent and complete. Submit your site to various legit online directories. Make sure your social media profiles have your keywords included in your profile/ about section. Let's connect! www.thesociallaunch.com leslie@thesociallaunch.com https://www.instagram.com/thesociallaunch/ https://www.facebook.com/TheSocialLaunch/ https://www.instagram.com/thesociallaunch/

“I always say it's not that a brand can't be successful. It's that they have already self-selected unsuccessful." As a  Moz Associate, Ronell Smith helps brand builders at organizations big and small overcome obstacles in digital marketing today. He's also an advocate for being a generalist when it comes to marketing skills. We discussed all of this and more on this week’s episode of the On Brand podcast. About Ronell Smith Moz Associate Ronell Smith, a business strategist with more than decade of experience helping businesses online and offline, assists companies looking to create a user experience their customers will recognize, appreciate, and reward them for with their business. His passion is for removing the obstacles keeping individuals and businesses from reaching their full potential, in large part by helping them think strategically about how search, social, and content work together successfully. Episode Highlights "Search isn't about getting found. It's about getting chosen." This is a big distinction. How does one bridge this critical gap? Through branding at "every touchpoint. They should see #1 and think, 'By God, no one could ever do this better than these guys.'" Sounds simple, right? "To use the old quote, 'If it was easy than everybody'd be doing it.'" Truer words were never spoken. So what is the single biggest obstacle marketers today face? “It's about having the right butts in the right seats. Too often, we focus on product and process. We have to remember that it should go people, process, product." In praise of the marketing generalist. Ronell reminded us that we often focus on being a specialist — "an inch wide and a mile deep" — on a particular subject. "You have to have enough skills to know what's what and to know what you can and should do and what you should hire out. In truth it takes a little bit of everything." What brand has made Ronell smile recently? "Does it have to be a search marketing brand?" Of course not! Ronell shared a Twitter ad from Wendy's that made him smile. To learn more, you can follow Ronell on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Mitch Matthews had me on his Dream, Think, Do podcast, which he shared out again this past week. Thanks Mitch! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Are you interested in getting found on Google? Listen to these simple tips to get you found on Google. 

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Are you doing local and regional business? Are people and businesses coming to your location to do business? How are you appearing in local search engine results? Keys for local search are coming up for your website but ALSO IN KEY LOCAL DIRECTORIES! How do you do this?  I dive in and explain a way... Location-based online searches are popular among consumers using mobile devices. Local SEO has the potential to help local businesses stand out in search engines and be found by potential customers. One vital local SEO practice involves creating and maintaining business listings on the key directories, apps, and websites that factor most into the local search engine results. View show notes >>> --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Getting found online is crucial in any business. When someone searches for your industry or profession, you want your name or business at the top of the list. But the world of SEO and keyword marketing has changed. Learn what’s changed and what is working now. Joining us from across the pond is SEO expert, […]

You’ve got your website… you’ve got your social media profiles… how come no one’s calling? There is a science to getting found on the web, and this week’s guest knows it backward and forward. Willy Franzen, founder of One Day, One Job, has been using the science of search to put job opportunities in the hands of graduating college seniors … Read more about this episode...