TrendSpotters Podcast Series

Share on

TrendSpotters is a podcast series focusing on insights for achieving fast, sustainable growth. Join host Candyce Edelen as she interviews business leaders to uncover examples of specific approaches they're finding effective to drive growth today.C

Candyce Edelen and PropelGrowth

Nov 28, 2017 LATEST EPISODE
infrequent NEW EPISODES
25m AVG DURATION
15 EPISODES

Search for episodes from TrendSpotters Podcast Series with a specific topic:

Latest episodes from TrendSpotters Podcast Series

Training and Equipping a BDR Sales Team For Success

Play Episode Listen Later Nov 28, 2017 32:51

Liz Cain of OpenView Venture Partners joins Candyce for a discussion on how to effectively train and equip a successful BDR sales team. Episode 015.

success business training story sales development team representative equipping sales teams bdr candyce openview venture partners

Brand Messaging Without Personas Wastes Time

Play Episode Listen Later Oct 24, 2017 34:18

Brand messaging must resonate with buyers to be effective. B2B marketing strategist Ardath Albee discusses why developing messaging before conducting buyer research is a bad idea. Episode 014.

marketing strategy research brand branding b2b buyers persona personas messaging wastes brand messaging ardath albee

Business Pivots - Making The Tough Choices

Play Episode Listen Later Oct 9, 2017 29:15

Case study on how to pivot a business. CEO Carson Conant shares about how he successfully led 3 market and customer-driven pivots at Mediafly. Episode 013.

business strategy tech pivot agile pivots empathetic pragmatism tough choices mediafly

FinTech Trends-Prepare To Pivot

Play Episode Listen Later Sep 26, 2017 39:03

Rob Hegarty, Managing Partner of Hegarty Group, joins Candyce to discuss several FinTech trends that may demand a pivot from financial services and FinTech companies. Episode 012.

business startups financial competition services pivot managing partners fintech candyce

Winning Enterprise Sales The Importance Of Empathy

Play Episode Listen Later Sep 11, 2017 22:33

Julia Streets, CEO of Streets Consulting Ltd joins Candyce for a discussion of how compassion and emotional intelligence play crucial roles in winning enterprise sales. Episode 011.

ceo marketing pr sales global winning public compassion bank empathy enterprise relations enterprise sales candyce

Scaling Sales Growth Using Account-Based Marketing

Play Episode Listen Later Aug 28, 2017 23:52

Jon Miller joins Candyce for a conversation about how he used account-based marketing to quickly grow sales at Marketo. Episode 010.

business marketing growth sales scale account scaling marketo account based marketing sales growth jon miller candyce engagio

Why Asset Managers Struggle With Customer-Centricity

Play Episode Listen Later Aug 14, 2017 29:35

John Toepfer (CEO) and Emilie Totten (Head of Marketing) of Synthesis Technology join Candyce to discuss the challenges that asset managers have with customer-centricity. Episode 009.

marketing struggle management sales bank investment fund compliance asset centric customer centricity asset managers candyce

Selling a Business-How Your Story Creates Value

Play Episode Listen Later Jul 31, 2017 26:49

Dr. John Bates of TestPlant joins Candyce to share a radical approach to positioning and selling technology companies for maximum value. Episode 008.

business technology creates maximize selling a business john bates candyce

A Focused Target Market Delivers Outsized Results

Play Episode Listen Later Jul 17, 2017 21:09

Rick Carlson of SharpSpring joins Candyce to discuss how his company addressed a focused target market and took an unconventional approach to their channel strategy. Episode 007.

strategy partner market target focused delivers target market candyce sharpspring rick carlson

Using Market Research to Drive Growth

Play Episode Listen Later Jul 3, 2017 24:31

Stuart Farr of Deltix joins Candyce to discuss the importance of market research and R&D for driving sustainable growth. Episode 006.

business growth research innovation development market drive fintech r d market research candyce

How to Turn Disqualified Leads Into Sales Gold

Play Episode Listen Later Jun 18, 2017 15:27

Michael Brenner, CEO of Marketing Insider Group, joins Candyce for a discussion on how to take disqualified leads, nurture them, and generate new demand. Episode 005.

ceo marketing gold sales generation leads convert nurturing disqualified michael brenner candyce marketing insider group

Driving Sales Growth With A Maniacal Customer Focus

Play Episode Listen Later Jun 4, 2017 16:33

Matt Heinz, President and Founder of Heinz Marketing joins Candyce to discuss how an intense customer-centric mindset can increase sales and credibility. Episode 004

founders president marketing growth sales centric enablement sales growth maniacal customer focus driving sales matt heinz candyce heinz marketing

How A Channel Strategy Grows Revenue

Play Episode Listen Later May 21, 2017 15:58

Amy Guarino, COO of Kyndi joins Candyce for a discussion of how a channel strategy is key to stimulating fast growth and diversifying revenue streams. Episode 003

strategy growth coo revenue grows candyce channel strategy kyndi

Strategic Value of an Ideal Customer Profile

Play Episode Listen Later May 7, 2017 23:02

Craig Rosenberg of TOPO Inc. joins Candyce for a discussion of the strategic value of an ideal customer profile. Episode 002

ideal strategic profile ideal customer profile candyce craig rosenberg

Customer Experience as a Competitive Advantage

Play Episode Listen Later Apr 24, 2017 24:40

Carlos Hidalgo of VisumCx and Candyce discuss how customer experience can be a competitive advantage. Episode 001

customer experience competitive advantage carlos hidalgo visumcx

Claim TrendSpotters Podcast Series

In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

Claim Cancel