Podcasts about driving sales

Join our Mailing ListCheck out our on-demand workshops for the coffee industry: "Introduction to Regenerative Coffee Farming" | "It's Time to Become a Coffee Consultant"******************************This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.The episodes of this series:1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mUIn this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses strategies for succeeding in grocery retail with Alli from Retail Ready™. They cover why simply getting your product on the shelf isn't enough and stress the importance of driving sales in the first 30 days to keep your product on the shelves. Packed with practical advice and expert insights, this episode is a must-watch for anyone looking to expand their coffee brand into retail.00:00 The Importance of Driving Sales in the First 30 Days00:15 Exciting News: Regenerative Coffee Farming Workshops01:36 Introduction to the Final Episode with Alli from Retail Ready™02:35 Strategies for Staying on the Shelf and Growing Your Brand06:04 The Coordinated Kickoff and Reorder Strategies13:22 Expanding Your Brand: Local to National16:19 The Importance of Staff Engagement and Effective Marketing21:07 Final Thoughts and Resources for Grocery Success24:52 Closing Remarks and How to Support the Podcast Connect with Allison Ball and Retail Ready™ here:https://www.instagram.com/foodbizwiz/https://www.alliball.com/homeREBUTTAL••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

Join our Mailing ListCheck out our on-demand workshops for the coffee industry: "Introduction to Regenerative Coffee Farming" | "It's Time to Become a Coffee Consultant"******************************This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.The episodes of this series:1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mUIn this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses strategies for succeeding in grocery retail with Alli from Retail Ready™. They cover why simply getting your product on the shelf isn't enough and stress the importance of driving sales in the first 30 days to keep your product on the shelves. Packed with practical advice and expert insights, this episode is a must-watch for anyone looking to expand their coffee brand into retail.00:00 The Importance of Driving Sales in the First 30 Days00:15 Exciting News: Regenerative Coffee Farming Workshops01:36 Introduction to the Final Episode with Alli from Retail Ready™02:35 Strategies for Staying on the Shelf and Growing Your Brand06:04 The Coordinated Kickoff and Reorder Strategies13:22 Expanding Your Brand: Local to National16:19 The Importance of Staff Engagement and Effective Marketing21:07 Final Thoughts and Resources for Grocery Success24:52 Closing Remarks and How to Support the Podcast Connect with Allison Ball and Retail Ready™ here:https://www.instagram.com/foodbizwiz/https://www.alliball.com/homeREBUTTAL••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

In this episode of The Startup CPG Podcast, Grace Kennedy sits down with Breanna and Jared Golestani, the co-founders of Kokada, to discuss their journey from a kitchen experiment during the pandemic to launching a nationally distributed brand. As a husband-and-wife duo, they share how their love for food (and each other) led to the creation of their delicious coconut-based spreads and snacks.Breanna and Jared dive into the origins of Kokada, inspired by Breanna's experiences playing volleyball for the Jamaican national team and her passion for creating a low-sugar, coconut-based treat. They recount their early days at farmers' markets, their big break winning the NOSH Pitch Slam, and how they navigated funding, scaling, and building a supply chain—including working with international co-packers.They also highlight their new product launch, Kokada Dunks, a better-for-you twist on nostalgic snack packs. They discuss retail strategy, the importance of in-store demos, balancing growth with sustainability, and lessons learned in securing financing without compromising their long-term vision.Tune in now!Listen in as they share about:Origins & Inspiration for KokadaScaling & Expansion StrategyChallenges in Supply Chain & Inventory ManagementMarketing & Driving Sales in RetailFunding & Financial ApproachNew Product Launch: Kokada DunksAdvice for Other FoundersEpisode Links:Website: https://kokada.com/ LinkedIn: https://www.linkedin.com/in/breanna-atkinson-golestani-588136b7/ LinkedIn: https://www.linkedin.com/in/jared-golestani/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Hey Besties, today's episode is an absolute masterclass in entrepreneurship with the one and only Russell Brunson!

Join Chris Jones, Corporate Sales Manager at General Rubber and Plastics, as he shares his inspiring journey from sweeping warehouse floors to leading corporate sales. Over three decades, Chris has navigated challenges like corporate restructuring and ownership changes while building a career fueled by passion and resilience. Gain valuable insights into the often-misunderstood world of sales, where success hinges on understanding customer pain points and fostering long-term partnerships. With personal anecdotes and proven strategies, Chris highlights the power of relationships and informed guidance in driving lasting business success.

If you are selling online, this episode is a must-listen. I see so many business owners struggle with this and it is literally critical to growth. This episode is all about the importance of social proof, particularly testimonials. Online businesses, course creators, membership owners, and coaches, listen up... In this episode I'm sharing how testimonials, case studies, and 'wins' can really boost buyer confidence and drive sales. I also share detailed strategies for how to collect and effectively use the testimonials you gather.  KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Testimonials: Testimonials can significantly boost buyer confidence and drive sales for online businesses. The Importance of Authenticity: Testimonials should highlight genuine transformations and results to build credibility and trust. Strategic Testimonial Collection: Make testimonial collection a regular practice and organize them for easy access and effective use in marketing materials. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript When buying online, how often do you go and look at the reviews? It's been proven that a product on Amazon with lots of reviews will sell better than the same product with less reviews. We need social proof. We need people to confirm that the thing we want to buy is going to be okay, that when we spend our money we're not taking a massive risk, and social proof and testimonials and case studies do that. They help us have the confidence to make that buying decision, which is why having testimonials, having case studies, and having wins in your marketing is so, so very important. But how do you collect testimonials? What do you ask them for? And where do you put them? That is what we're covering in today's episode of the podcast. And this episode should be one that every business owner should listen to.[00:01:00] An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the...

Imagine if EVERYONE knew you in your community.  But more importantly, what if the most influential people knew you and told their friends about you.   That's the Dream 100. --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com 

Sales are down. You feel nothing is working. You feel like you are doing everything you can to grow your business. But are you?  Sometimes the person in the mirror is the reason the business has stalled. Are you guilty?   ______   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

In this podcast episode of Entrepreneurship Lab, my guest is Barbara Clarke Ruiz / CEO of BCSWIRL Inc., who over the years had the privilege of working with global brands like Adidas, Nike, New Balance, ASICS, Walmart, Fila, FUBU, Disney, Jockey, Speedo, Zoggs, Eleven By Venus Williams, and Kohls.In her role as a Design Director at Walmart, she managed six divisions and generated revenues of $750 million per season. As a sales rep for Marika, I closed $40M in sales with a Walmart private label program. In this interview, Barbara talks about her experiences in launching different brands and shares a story of her collaboration with Venus Williams to launch the apparel brand, Eleven by Venus Williams, which required not only Design but also extensive branding, marketing, and product positioning strategy. Enjoy the episode and implement the tips to make your business more successful! Don't forget to subscribe, download and share this episode!

Doug C. Brown dives into the vital connection between sales growth and personal development. Joined by Arash Vossoughi, who built a multi-eight-figure business in just one year, they explore how mastering yourself is the key to unlocking exponential sales success. Whether you're aiming to double your sales or transform your approach, this conversation is packed with insights that will inspire you to push beyond your comfort zone and elevate your results. Tune in for actionable strategies and inspiring stories that highlight the true power of growth.In this episode, you will learn:How personal development impacts your sales performance and long-term successStrategies for stepping out of your comfort zone to achieve higher sales growthThe mindset shifts necessary to break through your sales plateaus

Do you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/a25aeb8082Imagine building a personal brand that not only captures attention but generates six figures of revenue—and doing it all in just 90 days. Sounds impossible? Meet Lara Acosta, founder of LA Digital, personal branding expert, and top 1% LinkedIn creator with over 190,209 followers In this episode, Lara shares her proven 5-step strategy to go from zero to six figures, no matter where you're starting from.From defining your niche to leveraging the power of authentic storytelling, Lara breaks down the actionable steps that helped her scale her brand in less than three months. You'll discover how consistency, a value-driven approach, and leveraging the right platforms can grow your personal brand faster than you ever imagined.We also dive deep into the common mistakes most people make when starting out and how Lara avoided to grow her personal brand on LinkedIn. This isn't just about growing a following—it's about building a brand that attracts opportunities and drives real revenue.Enjoyed this episode? Don't forget to like, comment, and subscribe for more!Connect with Lara AcostaLinkedIn: https://www.linkedin.com/in/laraacostarYouTube: https://www.youtube.com/@LaraacostaMy Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1(00:00) Preview and Introduction(01:29) Is Opportunity Closing For Online Businesses?(04:53) Audience Growth to Monetization(08:13) Done With You vs. Done For You(11:48) Creator Mindset and Consistency in Content(14:50) Building Authority Through Volume and Quality(19:48) Repurposing Content Across Platforms(22:43) How to Create Viral Content(29:07) The Rise of Offline Communities(32:17) Value Beyond ROI: Building Authentic Relationships(38:13) Lean Teams and Quick Execution(44:37) The Loneliness of Entrepreneurship(46:27) Surrounding Yourself with Elite Performers(46:43) Surrounding Yourself with the Right People(49:30) Building a Community-Driven Coaching Program(52:39) Measuring Course Success(55:49) The Power of Storytelling in Content(57:56) Course vs. Cohort: Finding the Right Fit(01:01:31) How to Scale Your Community(01:03:34) The Importance of Audience Feedback in Marketing(01:07:44) The Challenges of Outsourcing Content Creation(01:13:06) Managing Time and Personal Energy as an Entrepreneur(01:18:22) The Power of Storytelling for Personal Brands(01:22:55) Repurposing Content Across Multiple Platforms(01:25:11) Mastering Each Platform Before Expanding(01:29:08) The Power of Stories in Driving Sales(01:31:54) Embracing Obsession to Achieve SuccessSupport the show

Unlock the secrets to unparalleled leadership and sales success in our dynamic episode featuring Woody, whose remarkable career journey spans from managing Chick-fil-A stores to becoming a top performer in door-to-door roofing sales with Mighty Dog Roofing. Woody's story is one of transformation and resilience, as he shares how he launched the Scooters coffee chain and later pivoted to roofing sales, where a serendipitous meeting with Joe led him to collaborate with Knowledge Gap and Shed Geek. Through Woody's experiences, we unravel the essence of leadership and the indispensable value of treating individuals with respect across various industries.Ready to overcome business plateaus and accelerate your growth? Discover the concept of the Knowledge Gap and learn how the Knowledge Gap team crafts customized solutions to keep your sales pipeline thriving. We'll break down the nuances between coaching and consulting, offering insights from over 65 unique business cases. With actionable strategies to unlock potential opportunities and maintain constant growth, this episode provides you with the tools to elevate your business's health and success.Team unity and empowerment take center stage as Woody introduces the GLUE acronym, highlighting methods to keep teams motivated and aligned towards common goals. Drawing from real-life service industry examples, Woody underscores the importance of fostering ownership and buy-in at all levels. As we explore faith, gratitude, and a positive mindset, you'll find practical advice on creating a supportive work environment and making impactful decisions. Join us for an episode packed with inspiration, heartfelt conversations, and actionable advice to fuel your personal and professional growth.For more information or to know more about the Shed Geek Podcast visit us at our website.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Union Grove LumberLuxGuardMy Shed SolutionsShed HubDigital Shed BuilderiFAB

In Episode 3 of The Marketing Corner, we had very special guest, Marc Enzor, founder of Geeks 2 You and co-host, Roger LaFaye of LaFaye processing. The Marketing Corner is proudly sponsored by: David Bradley Insurance, Medicare A to Z C Eaton Photography LaFaye Processing dba MiCamp Last Bridge Media Mark Weiss | Sales Performance Strategies In this episode, we'll dive deep into why marketing and cybersecurity are essential for small businesses, how they intersect, and what strategies you can implement to protect and grow your business in the digital age. Why Marketing Matters for Small Businesses Marketing is the lifeblood of any small business. It's the key to building brand awareness, attracting new customers, retaining loyal clients, and driving sales. For many small businesses, particularly those that don't have the luxury of a massive advertising budget, marketing can be the most efficient way to reach target audiences and stand out in the marketplace. 1. Building Brand Awareness One of the most significant benefits of marketing is that it helps establish brand awareness. In a world where consumers are bombarded with options, making your business known is critical. Through consistent branding, targeted content, and customer engagement, small businesses can build a reputation and gain recognition within their industries. 2. Connecting with Customers Effective marketing enables businesses to connect with their audience on a personal level. With the right strategies, small businesses can create a sense of community, respond to customer needs, and build trust. Personalized marketing messages, customer reviews, and interactive social media campaigns help foster relationships that are the backbone of small business success. 3. Driving Sales and Growth At the end of the day, every small business needs marketing to drive sales. Whether it's through online ads, content marketing, or direct outreach, a smart marketing plan ensures you reach potential customers where they are, increasing the likelihood of conversions. The more visibility your business has, the more opportunities you create for growth. The use of tools like Google Analytics, Facebook Insights, and email marketing software helps small businesses track the effectiveness of their marketing campaigns. By understanding what works and what doesn't, businesses can make data-driven decisions that maximize return on investment (ROI). The Growing Threat of Cybersecurity Risks for Small Businesses While marketing helps businesses grow, cybersecurity ensures that growth is not derailed by digital threats. Cybersecurity has become a critical concern for small businesses, as they are increasingly targeted by cybercriminals. The misconception that small businesses are too small to be attacked is one of the main reasons they fall victim to cyber threats. In fact, small businesses often have weaker security systems, making them an easier target for hackers. 1. Data Protection Small businesses often handle sensitive customer information, including payment details, personal data, and confidential communications. Protecting this data is paramount, not only for maintaining trust but also for complying with regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA). A data breach can have devastating effects, leading to financial losses, reputational damage, and even legal repercussions. Implementing strong cybersecurity measures, such as encryption, secure payment gateways, and firewalls, is critical to ensure customer data is safe from cybercriminals. Educating employees about phishing attacks and password security can also greatly reduce the risk of breaches.

Rosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing 100% year on year. Hit PLAY to hear: Why you should solve real pain points in your business How Perkies adapted and evolved their product line Rosie's collaboration with the Breast Cancer Research Foundation The importance of leveraging sales channels Focusing on continuous innovation Key timestamps to dive straight in: [04:43] Started business, launched products, inspired by entrepreneurs. [07:31] Reduced focus on sticky bras, emphasis on nipple covers. [12:37] Creating realistic, enhancing nipple products for survivors. [14:16] Empowering women, giving back, problem solver. [17:32] Early Amazon launch and reviews drive sales. [21:13] Listen to Rosie's Top Tips! Full episode notes here: https://ecmp.info/508Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Kris Rudeegraap is the Co-Founder & Co-CEO of Sendoso, the gifting and direct mail platform that helps revenue teams 6x second call rates, double win rates and close deals 29% faster. Kris joins the Sales Players to share how he used the skills he developed as an AE to launch a category leading company. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - ⁠https://leadfeeder.partnerlinks.io/rsscjriylqgb⁠ - SP fans use this link for an extended, 21-day free trial • evyAI (AI Content Assistant for LinkedIn) - ⁠⁠⁠⁠⁠⁠⁠https://evyai.com/?via=salesplayers⁠⁠⁠⁠⁠⁠⁠ • Lemlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠(The only cold outreach tool that helps you reach inboxes and get replies) - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.lemlist.com/?utm_source=podcast&utm_medium=social&utm_campaign=influ_salesplayers⁠⁠⁠⁠⁠⁠⁠⁠⁠ EPISODE LINKS: • Connect with Kris: https://www.linkedin.com/in/rudeegraap/ • Get a Demo of Sendoso: https://www.sendoso.com/ CONNECT WITH JESSE: • LinkedIn: https://www.linkedin.com/in/jessewoodbury/ • Twitter: https://twitter.com/jessewoodbury • Website: https://jessewoodbury.com/ CONNECT WITH CHASE: • LinkedIn: https://www.linkedin.com/in/chase-barmore • Twitter: https://twitter.com/ChaseBarmore?s=20 • Website: https://chasebarmore.com HELP US GROW SP: • Join Sales Players for Free: https://www.thesalesplayers.com/ • Subscribe! • Leave a rating, write a review, and share • Check out the above sponsors, it's the best way to support the show PAST GUEST HIGHLIGHTS: Chris Orlob, Ian Koniak, Brandon Fluharty, Scott Leese, Sarah Brazier, Jamal Reimer, Jen Allen-Knuth, Andy Paul, Collin Mitchell, Tim Zielinski, Christian Banach, Rajiv 'RajNATION' Nathan, Belal Batrawy, Christine Rogers, Chris Beall, Patrick Baynes, Jeroen Corthout, Nate Nasralla, Gabe Lullo, Vince Beese, Brandon Bornancin, Girish Redekar, Guillaume Moubeche, Lloyed Lobo, Corey Quinn, Danny Delvecchio, Tom Slocum, Todd Busler, Richard Harris, Krysten Conner, Dan Goodman, Kris Rudeegraap © Sales Players LLC

Moulaye Tabouré runs Anka, a platform for African retailers. The start up has over 7000 sellers from 47 African countries. They have buyers in over 170 countries. The company has now raised $6.2 million in its series A funding. This is a fascinating conversation about e-commerce strategies, consumer behaviour and what really drives sales. Hosted on Acast. See acast.com/privacy for more information.

Accurate and reliable data is essential for training effective AI models. High-quality data ensures precision, reduces bias, and builds trust in AI systems. Similarly, Master Data Management (MDM) systems enhance data quality by integrating data from multiple sources, enforcing data governance, and providing a single source of truth. This helps eliminate discrepancies and maintain data integrity.Integrating Product Information Management (PIM) with MDM ensures accurate and consistent product data across all channels, crucial for data-driven marketing. This combination centralises customer and product data, enabling precise targeting and personalised experiences. MDM and PIM integration leads to higher ROI and improved customer satisfaction by supporting effective marketing strategies.In this episode of the EM360 Podcast, Paulina Rios Maya speaks to Philipp Krueger about integrating PIM and MDM functionalities and how it streamlines operations, improves data accuracy and supports data-driven marketing strategies. Chapters00:00 - Introduction and Importance of Data Quality in AI Models05:27 - Core Capabilities of an MDM System08:13 - The Role of Data Governance in Data Management13:37 - Enhancing Customer Experience and Driving Sales with Pimcore19:47 - Integration of PIM and MDM Functionalities for Data-Driven Marketing Strategies22:59 - The Impact of Accurate Data on Revenue Growth27:28 - Simplifying Data Management with a Single Platform

Hello friends! In today's episode, I'm sharing my proven strategies for scaling online businesses and offers through subtraction and automation. I'll also discuss why having a sales system in place is imperative for consistent income, especially during tough times.  You'll learn the power of funnels in driving sales and the importance of strong messaging in content creation. If you're ready to embrace funnels, outsourcing and delegating tasks so you can focus on your zone of genius while building a sustainable and successful business…this episode is for you!  Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:34 Scaling Online Businesses 02:06 Navigating Personal Challenges 04:46 The Power of Sales Systems 05:07 The Role of Hard Work and Automation 06:43 The Privilege of Online Business 08:08 The Impact of Funnels 13:21 The Importance of Messaging QUOTABLES: "The money doesn't stop. It doesn't freeze if I'm not physically showing up to sell." — Julie Solomon "Funnels, they are what do this work for you behind the scenes." — Julie Solomon "Messaging is your number one priority. Always and forever, it will never change." — Julie Solomon RESOURCES: [REVENUE GROWTH] If you've been in business for a bit and you're ready to grow your revenue and brand authority anywhere from $10K to $100K+ months using my scale strategies, I'd love to work with you!! Just fill out this form and I'll have my team reach out to you!  [SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training. [LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you're starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self. KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer. PIN GENERATOR: Go to pingenerator.com/influencer and use the code INFLUENCER for 20% off Pin Generator plans this week!

According to research from Sales Enablement PRO, organizations leveraging enablement tools are four times more likely to effectively drive rep consistency. So how can you improve sales rep effectiveness through enablement?Shawnna Sumaoang: Hi, and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully.Here to discuss this topic is Paul Wright, the vice president of sales enablement at Acosta Inc. Thank you for joining us, Paul. I’d love for you to tell us about yourself, your background, and your role. Paul Wright: Absolutely. Thank you again for having me. As you mentioned, I’m the vice president of sales enablement for Acosta Group. And I’ve been in this role for a little over two years at this point. I came into this role from a subsidiary company in Acosta Group called ActionLink, where I was an account manager and had business development responsibilities, some field management responsibilities, et cetera.I had been there for about seven or eight years prior to the move over [from ActionLink]. Before that, I’d been a visual merchandising manager for a large national retail chain. I’ve been a buyer for another large retail chain. And spent the first I’ve spent several years of my career as a district manager for a large company that has an office in Arkansas.I’ll just say that, but so I’ve got a load of retail experience, and bringing that all into the corporate side of things has been a fun challenge for me to go from managing people to managing processes, content, training materials, and different things like that. SS: Paul, thank you so much for joining us today. As you mentioned in your introduction, you have a lot of experience as a retail and sales leader. How does that experience influence your approach to your enablement strategy? PW: One of the biggest helps is I know what it’s like to sell, cause I’ve done selling before. I know the challenges. I would not consider myself even to be a seller, but I had some success in selling and learning, basically bringing all of my experience in, even from down to employee relations, and becoming a creative problem solver. Learning to hear the root cause or the root problem helps me to teach sellers how to listen for the unsaid when they’re talking to a client or a prospect. I tell people all the time, that if you ask a prospect or a client, what’s your biggest pain point you’re looking to solve? The client, especially if they’re brand new to you and you don’t have a relationship established, is not going to tell you anything because everything’s roses in their world. But if you listen and ask the right questions at the right time, you’ll find their pain points and then you present them a solution in a way that they almost think it’s their idea. When it’s their idea they’re the hero of the story, and it becomes an easy transition into closing a deal. SS: Absolutely, I love that. What are some of your best practices then? I would love to share some tips and tricks with our audience for partnering with other leaders across the business like sales and marketing as you develop your enablement programs.PW: Interestingly enough, at Acosta Group, I sit on the enterprise marketing team and that’s a little different I think in a lot of organizations, there’s a separate sales operations team that generally is like a deal desk, a contract desk, and an onboarding desk, things like that. But because I sit with the marketing team on the enterprise commercial team, I’ve got direct access and consistent access to the folks who are providing the content that we’re storing on Highspot, for example.We have regular content meetings where I will bring up a point that a seller brought up to me, or they’ll bring up a point that they noticed from a piece that was more successful in a recent RFP or something like that. It becomes a collaborative process to get the right content and the best content in front of our sellers to enable them to go in confidently, knowing they’ve got what they need at their fingertips.SS: Wonderful, I think that’s a fantastic way to establish a partnership. Now, collaboration across the business plays a key role in how you designed and launched your current Highspot environment. Can you tell us about that process? PW: So I want to go back to the very beginning of Highspot at Acosta. The agreement was already in place to start a pilot when I came into the role. And we were in the final four or five weeks pre-launch where we were loading in content and things like that. And at that point in time, we were loading in what we thought sellers wanted. We were loading in huge capabilities decks and things like that.And some of our marketing leaders were at our annual leadership meeting and they actually polled some of the sellers and said, what do you really want out of Highspot? We want to know why they should outsource because we are a third-party provider of services for our companies, for professional services.And a lot of folks will say we can do it cheaper ourselves. So why should they outsource? Why should they use Acosta as their outsourcing partner? What advantage is it to do the Acosta? So our team got together and decided that we were going to create a service catalog and each service that we provide would have its own play page.And on that play page, we would answer those questions. What is this service? Why should you outsource this service? And why should you outsource with a constant for this service? And instead of a 35-slide capabilities deck, we had a three to five-slide overview of that particular solution. We also had a cell sheet added as part of the play page.So send this one-pager out to measure interest. We had a spec sheet that was internal facing that answered the views and plots behind the scenes of the service and what exactly it entails. Most solutions have a brief overview video, like a 30 to 60-second jazz reel kind of thing just to get people excited about it.Something that can be shared on social, or whatever. And then we started an on-demand training series for every solution where we get our subject matter experts on camera talking about the solution like they’re talking to a client. They will bring up in the course of this, some key listening cues, some key questions to ask, and probing questions to ask about what the solution entails, [like] what some advantages are for using Acosta for that solution, et cetera. We’ve got a user base of around 225 individuals. And with the last time I checked, which was in April, we had almost 6,000 views year-to-date of content inside of Highspot. And it was something like 17 days of view time. The challenge we’re seeing now is our users are not leveraging some of the real capabilities of Highspot.We could have stored this content in SharePoint. We could have stored this content on a team site or anywhere else we wanted to. We picked Highspot so that we could get the advantages of the engagement metrics. And so that’s our next challenge up is how do we do that? How do we get people more engaged with using Highspot to its full capacity?SS: It is always a journey of evolution and enablement I have to say, and this is a rapidly evolving space and you guys are doing quite well, given where you are at your stage in the journey. Now, as you were rolling out the platform to your sales team, do you have some best practices for driving some of that increased adoption that you were seeing amongst your sellers? PW: So I really think that the initial push of doing the Highspot Heroes was a big point of that because everybody likes to be at the top of the leaderboard, especially sellers. They’re a very competitive bunch of people. And so I think that helped drive a lot of that initial early engagement. I think another thing that we did really was we had some office hours where I would just be on a team’s call for an hour once a week.Just to answer questions and help people guide things through. I still, to this day, do a 30-minute orientation for every new user that gets added to Highspot where I walk them through the capabilities and get them acquainted with the idea of pitching at the very least. And then one of the other things, and I’ve done this for all the other parts of my job as well, is I pride myself on being accessible. So every email that I send out has a link where they can book 30 minutes with me. It’s linked to my Outlook calendar that shows them when I’m available. So they’re not overbooking or anything like that. I’m well known across the company as one of the most accessible people in support and get Teams messages all day long. “Hey, how can I find this? How can I do that?” And I really think as enablement is a support role, I think that’s critical to be accessible and approachable to your users. SS: Now, that’s fantastic. Paul, one area that I know you’re starting to see some traction with your sales team is engaging their buyers with Digital Rooms. What are some of your best practices for leveraging Digital Rooms today? PW: It goes back to when I was first brought into this position, I was informed that my role was to be the easy button for sellers. So when it comes to Digital Rooms and some more advanced features of Highspot or Salesforce or anything like that, let’s make it easy.Another term is frictionless. So we’re in the process of creating templates. We're creating this; we’ve already created a spot where we uploaded all of our client logos so that we know they’re sending ones that are right-sized, right format, and everything like that, so it looks good. I think the worst thing you could do to a client is send them their logo and it’s pixelated or stretched or something like that.So we’re creating that to make it easy so they can find that as they’re putting their Digital Room together to send creating some verbiage templates for a cold call or a landing page for a trade show. Or, we use Digital Rooms for a lot of different things. I’ve even used them.For event registration pages in the past. And so the more our people see them, the more they want to use them. And the more they want to use them, the more ideas we come up with for making them easier to use. SS: I love it and hose are some creative ideas, even some that I may apply with my own team right after this. Now, another way you’re evolving your buyer engagement efforts is through a relatively new capability in Highspot, Autodocs. What are some of the ways your teams have just started to leverage these? PW: We are truly in the early days of Autodocs. In fact, the senior director for brand and I sat in on the webinar last week and we were messaging each other back and forth on Teams during the whole thing and she was like, “This is speaking to my soul. I feel like I’ve been seen.” So we are, right now, putting together a pilot program for Autodocs for our users. It’s still taking shape, we’re identifying a small group of people to roll it out to first. And these would be the folks that are our most active pitchers right now.So we see them as early adopters. And so we will put together one or two Autodocs that are our highest profile services that are most frequently accessed and pitched and get this pilot group up and running. And if you ask me this question in say 60 days, I think I’ll have a lot more information to provide to you, but we are truly building that runway while the plane’s going down. SS: Oh, absolutely. You gotta start small, but once you get those pilot users leveraging it and loving it, I hope that it does take off. So we’ll circle back in a few weeks and check in on you on that front. Now, I know buyer engagement isn’t the only part of your strategy that’s been evolving, and you’ve been driving innovation through your use of AI or artificial intelligence. How are you utilizing AI in your enablement programs? PW: So we have all the AI features available in Highspot right now turned on for our users. I’m a firm believer of letting AI do the things it can do so that I can do the things it can’t. And the thing that it can do is it can craft an email message that introduces a document. What it can’t do is make sure it’s using my voice. So I can go in and edit that message then to sound like me and not sound like a machine. I’m a big believer in the co-pilot program from Microsoft. As a company, we’re piloting that this year in a small group of users, and I’m part of that.And some of the other hats that I wear at my job, I’ve used that to write flows for Salesforce. And take what would have taken me four, five, or six hours to figure out, [it takes] 15 minutes to enter the prompt, get step-by-step instructions, and have a working flow. Once again, let it do the things it can do, and let me focus on what it can’t.That’s going to be my approach for AI for as long as I can see it because it's such a powerful tool that we’re, truly, as a society, just scratching the surface [of] what it can do. SS: Well said, well said. Now, Paul, I have to give you credit. You have driven some fantastic results at Acosta. And I know that you guys have even seen through a lot of your amazing enablement programs and initiatives a correlation to an increase in quota attainment and win rates. How, from your perspective, has your enablement approach impacted these results, and how have you leveraged Highspot to help?PW: I don’t want to take all the credit for it, but sales enablement was a new position at Acosta when I came in two years ago. So prior to that, the sellers had been on their own. One of the areas we saw was they were keeping track of their pipeline, as an example, on Notepads, in OneNote, or somewhere that was not consolidated. No visibility whatsoever. Every little micro team had their own SharePoint site. There was no version control on content or anything. When we started loading in those big capabilities, we noticed logos that were two generations old and just cringe stuff. Nobody was doing it intentionally or with malintent, there was just nobody herding the cats.  The biggest thing that I can take credit for is when I take a step into a role, I own the role. And my role was to get CRM usage up. So we went from having a virtually non-existent Salesforce pipeline to today, we have a robust pipeline that if we only got realistic win rate numbers on, we would be winning, and we have improved our attainment in our quota attainment and win rate.And Highspot has really been a part of that. Our EVP of business development is one of our loudest champions. He wants all content that goes to a prospect or a client to come out of Highspo. He said, “No more of this. If you want to download it because you’re worried about presenting it in a place with spotty internet, that’s fine. But when you download it, it gets used one time. And then you consider that version is old from then on. You get your content out of Highspot for every new pitch, [and] every new presentation.” That has been critical. Our marketing team is small but mighty and they have some of the most intense brand guidelines, and I say that in a good way. They are fantastic stewards of our brand and they do a great job of spotting when something becomes outdated. We do regular audits of our content to make sure that we don’t have information that’s three years old in there still. And one of the ways we’re doing that is we’re taking that on-demand training that I mentioned earlier to the next level.I’ve got a project manager helping me and we’re putting together a three-tier accreditation for each of our sales solutions. And tier one is that on-demand video with some questions for understanding. Tier two takes all of our sales content, pulls out nuggets and key points, and puts it into an interactive module using Rise Articulate.And then there’s a quiz for understanding level three is a scenario based on where they are. We did one for our Amazon services where they’re giving pictures from Amazon listings and they are to call out what’s wrong with them and they’re to call out what’s right with them and things like that. And at the end of this, they get a social shareable image that says “I’m accredited in full-service Amazon”, for example.And so we’re leveraging Highspot for all of that, as both our repository for where to go to get the training and the source of our content, so that we’re teaching on the same content that they’re pitching. SS: Paul, last question for you. As you look ahead, how do you plan to continue to evolve your enablement strategy at Acosta?PW: Daily evolution. I have a personal mantra: get 1% better every single day. In the finance world, there’s the rule of 72 that says whatever your interest rate divides into 72 by is how quickly you’ll see a double return. A 1% improvement means that you will be 100% better in 72 days.It doesn’t mean you’d be perfect, it doesn’t mean you’d be an expert, you’ll be a hundred percent better than your starting point. So I am constantly on the lookout for webinars that increase my knowledge and understanding of enablement and what is out there to help people. And we’re looking at doing more of a drip-type campaign with Highspot like we did in the early days and some retraining and reintroducing of these features because honestly, the the methodology and the features have changed pretty significantly in the last two years in Highspot themselves.And if our sellers are intimidated because it’s called something different, then I need to take that intimidation away. And help them make it easy for them to see that a Digital Room is as easy as anything they’ve done in the past. I continue to look out as well for ways that AI can be brought into the whole deal.In my Salesforce platform, I’m looking to add in opportunity measurement, or grading, and different things like that to help our sellers see from the beginning when they’ve got something good. To continue to go after what’s good and maybe let the other stuff go by the wayside. Focus on what’s winnable, what’s achievable, and what’s impactful to the business.SS: I love that approach, and a very interesting statistical approach to improvement. Thank you so much for joining us today, Paul. I appreciate the time.PW: Thank you for having me.SS: To our audience, thank you for listening to this episode of the Win Podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

Value Before Transaction! . What if our understanding of being a Growth Leader has been fundamentally flawed all along? In a paradigm shift, growth now transcends mere expansion and KPIs to embody a deep-seated evolution within leadership roles. CEOs are no longer distant figures but actively engage in sales at the front lines. . Through dialogues with some of the world's most renowned executives, an unexpected truth has emerged. This shift, though seen as a demotion by some, demands leaders to guide and engage in sales actively. Resistance to this change is not just startling; it's a costly barrier to success. . Join us as we pull back the curtain to discover the true essence of being a growth leader in today's business world. Success now requires a holistic embrace of every aspect, even those initially deemed unworthy. Together, let's redefine the very core of "growth leadership." . We are excited to have Scott Edinger, acclaimed author of "The Growth Leader," as our esteemed guest. Scott challenges the common perception, highlighting that growth leadership is about fostering a robust sales culture, a concept that has been fundamentally misinterpreted. . Scott is a renowned expert whose life story is as inspiring as his professional insights. His journey is nothing short of remarkable, having transformed from a high school near-dropout to a respected author whose voice has graced the pages of the Harvard Business Review over forty times. . Scott's literary contributions include the national bestsellers "The Hidden Leader" and "The Inspiring People" books which have reshaped our understanding of leadership. . Not only has Scott's work been featured in the Harvard Business Review's guides on professional growth and productivity, but his insights have also climbed the ranks to earn accolades from The Wall Street Journal and USA Today. . Today, Scott brings his sleeves-rolled-up approach to guide leaders on merging strategy, leadership, and operational tactics to spur significant growth within their organizations. . Join us as we welcome a true beacon for leaders worldwide, ready to enlighten us with strategies from his latest Book, "The Growth Leader.” . Get ready to elevate your leadership game with insights from one of the most astute minds in business growth today, Scott Edinger. .  LinkedIn: https://www.linkedin.com/in/scott-edinger https://twitter.com/ScottKEdinger   Part 2: Why It Must Be Value Before Transaction! ·      Why You never want to employ Hungry Salespeople! ·      Beyond Customer Experience: Delve into the overlooked sales experience. ·      Redefining Sales: Moving beyond traditional sales tactics. ·      The Most Powerful and Holistic insightful customer engagement strategy. ·      The Story of Gary: How A Magnificent Sales Experience Created a 3x More Expensive Happy Customer. ·      How To Create a Tailored Sales Approach Even in a Commoditized Market. ·      Value over Transaction: Why Education Leads to Better Business Outcomes. ·      Leadership in Sales: Why The Root of An Effective Sales Strategy is Thoughtful Leadership. ·      The Impact of a Sales Culture: The Importance of Cultivating a Sales Culture. ·      From Pitching to Problem-Solving. ·      Emotion and Sales: The Role Emotions Play in Driving Sales. ·      The Bigger Picture: Sales Integration into Your Overall Business Strategy. ·      Connecting the Dots: How integrating sales with overall business objectives can lead to more sustainable growth and customer satisfaction. . Dov Baron's brand new course has just been released on coursifyx.com/belonging ------------- . Titled: "CREATING A CULTURE OF BELONGING." The course is separated into eight sections that will take you by the hand and walk you through exactly how to create a culture of belonging. . Because: CREATING A CULTURE OF BELONGING MAXIMIZES PERSONAL AND CORPORATE SUCCESS. Get Ready to strap on the tanks and Dive Deep into, What it Takes to Create a Culture of Belonging in your organization! Curious to know more? coursifyx.com/belonging .  "Those Who Control Meaning for The Tribe, Also Control The Movement of That Tribe" #leadership #leadershipdevelopment #emotionsourcecode #neuroscience #emotional #meaning #emotional #logic #culture #curiosity #humanbehavior #purpose  

#121 When Andy Massignan arrived at Ariens, (a leader in lawn care and snow removal product) he asked the question: Who is our best customer?    The answer he got just didn't seem right.    And so began the process of finding out: Who is the Ariens customer?    In this episode of Over A Pint, Pat and Andy sit down to discuss the steps he went through to find the answer.    But that's just the start. You'll hear a lot more including:    ✅ His role as Director of Product Portfolio Strategy ✅ Blending short-term opportunities vs. longer-term challenges ✅ The importance of your website in effective marketing ✅ Uncertainity scenario planning  ✅ The tools he uses daily    If you want to better strategic thinker, this is the episode for you.    Make sure to reach out to Andy at: https://www.linkedin.com/in/andymassignan/ ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/   ✅ Connect with Pat at: pmcgovern@ascedia.com

Takeaways: TikTok Shops is a promising platform for e-commerce businesses, offering product subsidies and less competition compared to other platforms like Amazon and Shopify.Zain's journey in e-commerce started with dropshipping and eventually transitioned to private label and building his own brand.Despite concerns about TikTok potentially getting shut down, Zain focuses on what he can control and the positive results he's currently experiencing on the platform.TikTok's affiliate system is highly effective, allowing brands to work with influencers who have a proven track record and high fulfillment rates.Other platforms, such as Meta and Instagram, may need to implement similar features to compete with TikTok Shops. TikTok Shop is a lucrative platform for creators, with many quitting their full-time jobs to focus on selling products and earning commissions.The violation policy on TikTok Shop ensures high-quality products and customer satisfaction.Fulfillment on TikTok Shop is currently done by sellers themselves, but there are plans for a fulfilled by TikTok (FBT) system in the future.Starting with lower-priced products and conducting keyword research can help find untapped opportunities on TikTok Shop.Affiliates play a crucial role in driving sales on TikTok Shop, and it is a numbers game to find the most successful affiliates.TikTok Shop provides a great opportunity for brands to leverage organic traffic and reach a large audience. Chapters: [00:00 - 06:08] Zain's E-commerce Journey: From Meta Ads to TikTok Shops[06:08 - 15:23] The Power of TikTok's Affiliate System and Competition Among E-commerce Platforms[15:23 - 20:32] Fulfillment on TikTok Shop and Future Plans for FBT[20:32 - 31:35] Affiliates in Driving Sales on TikTok Shop and Keyword Research on TikTok Shop Let's get connected! You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure!CLICK HERE to learn The 5 Big "Shifts" That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012!

I get an update from Brannon Poe, CPA, on the marketplace, what's driving multiples, and how P/E is impacting the space. We also discuss strategies and considerations for selling to an internal staff member. …Hey CPA firm owner, glad you found the podcast. If you feel like you've become trapped by your own accounting firm, you're fed up PiTB clients who get you their stuff late, don't appreciate the value you provide, and complain to you when you don't turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue. If you like the podcast, join 4200+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox: Subscribe here: geraldinecarter.com/subscribeReaders say they love it because they're short and on point.…OTHER EPISODES WITH BRANNON POE162 - How to Sell a CPA Firm for Optimal Price with Brannon Poe199 - Selling Cloud-based vs Traditional CPA Firms with Brannon Poe246 - How to Improve Sale Multiples with Brannon PoeWant to get your life back while protecting your revenue?Here are a few ways I help overworked CPAs:STOP WORKING WEEKENDSA free five-day email course to teach you how to get your hours down without giving up revenue. https://geraldinecarter.com/stop-working-weekendsDOWN TO 40 HOURS – THE BOOKA Roadmap for CPAs to End Overworking Without Losing Revenuegeraldinecarter.com/book$9.99GET LOTS OF ANSWERS FASTFor the solo CPA with a bunch of rapid-fire questions they want answers to, like:How high can I go on prices without sending my clients running?What do you think of my niche?How do I upsell my legacy clients?What's the script for talking to prospects about higher-level and Advisory services?What do I put in my tiered packages?Book a single strategy call with me, to get answers to questions like these and more. It's covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word and I‘ll refund your purchase in full. geraldinecarter.com/call$495DOWN TO 40 HOURS CPA MASTERMINDFor the overworked CPA at six figures of revenue who is ready to stop working weekends and wants to implement overdue changes but has trouble doing it alone:Get guidance on increasing prices without overdoing it or underdoing itDisengage problem clients at a pace you're comfortable withCreate packages while knowing how to navigate scope creepFocus on your client niche without feeling like you're jumping off a ledgeBe in a community of like-minded CPAs on a similar journey to share best practices, have a sounding board, and get accountabilityMake more progress faster and with greater confidence and ease. Guaranteed to get you down to 40 hours. geraldinecarter.com/$9500

Jim Waters and Joe Lynch discuss driving sales pipeline. Jim is the Founder of FreighTech, an advisory and fractional CMO service that helps logistics technology providers acquire more customers. About Jim Waters Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit led him to build successful marketing teams at Coveo, (CVO.TO), FAST (MSFT) and StreamServe (NASDAQ: OTEX). He earned an MBA from Northeastern University and is now Founder of FreighTech Advisors fractional CMO and advisor services to companies in the Logistics Technology industry. About FreighTech FreighTech is a company that delivers fractional CMO consulting, content development, marketing and advisory services specifically to logistics technology businesses. The company was founded in 2023 by Jim Waters, a logistics and supply chain marketing veteran. Key Takeaways: Driving Sales Pipeline Jim Waters and Joe Lynch discuss the 3 keys to driving sales pipeline. Demand Creation (top of the funnel) Active Pipeline (prospects that seem promising after the discovery call) Closing Deals  FreighTech customers gain the following benefits: Industry Leader: Led by logistics veteran Jim Waters, FreighTech offers logistics tech companies the combined power of advisory services and fractional CMO expertise to drive customer acquisition. Fractional CMO Advantage: Access senior marketing leaders for strategic guidance and execution, saving costs compared to a full-time CMO. Growth Focus: Target key areas like lead generation, brand awareness, demand creation, and sales growth. Data-Driven Results: Track KPIs and measure ROI to demonstrate the effectiveness of your marketing efforts. Scalable Support: Adjust service hours based on your company's needs. Learn More About Driving Sales Pipeline Jim Waters | Linkedin FreighTech | Linkedin FreighTech The Key to Effective Last Mile Delivery with Jim Waters | The Logistics of Logistics Every Shipment Matters With Jim Waters | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Welcome to another episode of Talking Pools with your host, Dan Lenz! In today's discussion, we delve into the fascinating world of pool maintenance, construction, and chemical sales, as we navigate the shifting tides of the post-post-pandemic era. As the world steadily normalizes, the pool industry experiences both challenges and opportunities, and Dan is here to guide us through the intricacies of driving success in this dynamic landscape.In the first segment, Dan unravels the complexities of managing pool equipment in the wake of the pandemic's aftermath. From pumps to filters, and everything in between, he shares valuable insights on how pool professionals can adapt to meet the evolving needs of their clients. As homeowners embrace the joys of outdoor living and invest in their properties, understanding the nuances of efficient equipment management becomes paramount for industry professionals seeking to thrive in this new era.Next, Dan takes us on a journey through the world of pool builds, exploring the trends and innovations shaping the industry's landscape. As demand for residential pools continues to soar, contractors face unprecedented opportunities to showcase their expertise and creativity. From sleek modern designs to eco-friendly solutions, Dan provides expert advice on how builders can stay ahead of the curve and deliver unparalleled value to their clients in a rapidly changing market. Support the Show.Thank you so much for listening! You can find us on social media: Facebook Instagram Tik Tok Email us: talkingpools@gmail.com

Dive into the eco-friendly world of digital marketing with Elise Grosdidier, the dynamic VP of WallyGrow, on this insightful episode of Digital Marketing Domination. Unearth the strategies that propelled a sustainable wall planter brand to flourish in the competitive eCommerce space. Discover the secrets behind successful customer acquisition and retention that can transform the trajectory of your digital marketing efforts. Elise and our host, Jamil Zabaneh, unlock a treasure trove of practical wisdom from leveraging micro-influencers to optimizing mobile checkout experiences. They also shed light on the cost-effective tools and AI advancements that can streamline your digital marketing endeavors. Whether you're a small business owner or a seasoned marketer, enrich your knowledge on creating a high-impact online presence that resonates with today's consumers. Tune in now and harness the power to dominate the digital marketing landscape!

Forget features and benefits! This episode unlocks the secret weapon of exploding sales: customer-focused storytelling. Join Jason Friedman, a storytelling powerhouse and CEO of CXFormula, LLC, as he reveals how to craft narratives that resonate deeply with your ideal customer. Learn how to tap into their desires, address their pain points, and guide them on a journey of transformation – all through the power of story. Discover how to ditch generic sales pitches and ignite genuine connections that lead to higher profits, increased sales, and a community of raving fans. This episode is packed with actionable storytelling techniques you can implement today to watch your business soar.Love the show? Subscribe, rate, review, and share!Here's How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  ---- Get ready to dive deep into the world of TikTok ads with Eric Martindale, founder and CEO of Elite Commerce Group.  Explore the benefits, challenges, and strategic approaches to utilizing TikTok for brand growth. From privacy concerns to the vibrant user engagement on the platform, you'll gain valuable insights into navigating TikTok's ad ecosystem and how to make TikTok ads work for your brand. CHAPTERS: 0:00 - Introduction  2:10 - Demystifying TikTok Ads and User Engagement  5:45 - TikTok's Privacy Concerns and Market Dynamics  8:30 - Eric Martindale's Journey from Marine Corps to E-Commerce  12:55 - Transitioning to TikTok and Understanding TikTok Shop  16:20 - Strategic Approaches to TikTok Creative Content  19:00 - Insights on Driving Sales through TikTok Ads  22:30 - Eric Martindale's Thoughts on Future Marketing Trends  25:45 - Exploring Omni-Channel Marketing Strategies  28:10 - Closing Remarks and Eric's Contact Information ▶️ Connect with Eric: LinkedIn: https://www.linkedin.com/in/eric-martindale-amazonagency/  Elite Commerce Group: https://www.elitecommercegroup.com/ 

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Ben Billups, Founder of NOBLE Digital, boasts a decade-long career in performance marketing, emerging as a trailblazer in the field. NOBLE is the world's fastest-growing email and SMS service provider for ecommerce brands and digital publishers. His expertise has propelled the company to redefine industry standards, leveraging a unique blend of technical proficiency and creative strategies. In this episode, you will learn The evolution of the  landscape of email and SMS marketing evolve for ecommerce brands over the last decade How AI and machine learning is transforming email and SMS marketing strategies for ecommerce in the near future How NOBLE Digital navigates the changing waters of privacy concerns  What key performance indicators do you prioritize for evaluating the success of email and SMS campaigns The emerging trends that will shape the future of email and SMS marketing for ecommerce brands, and how should marketers start preparing now to stay ahead of the curve For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

It needs to be all about, DRIVING SALES! ..FYI you wouldn't mind drop a review on the podcast where you're listning to it at, or below. https://americasbestrestaurants.live/reviewus And don't forget to check out mattplapp.live/2024 to find out how you could get massive help marketing your restaurant and building a brand that lasts. If you're ever in the Cincinnati area or Vegas, let me know.  This is my cell and I always love to mee and chat with restaurant owners, 859-743-2408

Dive into the heart of adult education within the automotive industry in this insightful episode of "Driving Sales, Defining Leadership." This time, hosts Bart Wilson and J.D. Mixon are joined by John Diaz, a seasoned Learning and Development Specialist from Principle Auto Group. With a rich background in educational programs and a passion for adult learning, John sheds light on how adult education principles are revolutionizing training and development in the automotive sector.Highlights of the Episode:Exploring the principles of adult learning in the context of the automotive industryJohn Diaz's journey from educational expert to automotive learning innovatorKey strategies for implementing effective adult learning programs in dealershipsOvercoming the unique challenges of adult education in a fast-paced industryLeveraging technology and innovative methods to enhance adult learning experiencesChapter List:Introduction to John Diaz and Today's Topics - 0:00John's Journey: From Classroom to Dealership - 02:45Adapting Educational Theories for the Automotive Industry - 10:30Challenges in Automotive Training and Development - 18:15Innovative Approaches to Learning in Dealerships - 25:00The Impact of Technology on Automotive Education - 33:45Advice for Aspiring Automotive Professionals - 41:20Q&A with John Diaz: Insights from the Field - 48:00Closing Thoughts and Key Takeaways - 55:35Tune in to "The Art of Learning: Adapting Education for the Automotive Industry w/ John Diaz" for a deep dive into how tailored education and training initiatives can fuel growth and innovation in the automotive world. Whether you're an industry veteran, a newcomer, or somewhere in between, this episode offers valuable insights into leveraging education as a powerful tool for success.

In this insightful episode of The Rainmaker Podcast, host Gui Costin is joined by Doug Keller, Head of Alternative Investments at T. Rowe Price. With a rich background in the financial advisory world, shared by both his parents and himself, Keller brings a wealth of experience from his tenure at reputable institutions like Blue Owl, Pantheon Ventures, and Bank of America Merrill Lynch.This conversation delves into Keller's personal journey, revealing his early life's influence on his career. Growing up in a family deeply entrenched in financial advisement, his transition from a collegiate baseball pitcher to a prominent figure in alternative investments seems almost predestined. Keller's narrative is not just a story of professional success but a testament to the power of long-term relationships and personal growth.The dialogue shifts focus to the importance of teamwork and leadership in the context of sales and investment. Keller's approach to leadership—emphasizing team orientation, individual support, and a strategic balance between generalists and specialists—highlights the critical role of collaborative efforts in achieving sales goals. This approach is particularly evident in T. Rowe Price's management of its extensive portfolio, which necessitates a nuanced understanding of market demands and client needs.Keller's insights into the sales process are both practical and strategic, offering listeners a glimpse into the complexities of fund distribution and the importance of aligning sales activities with overarching business objectives. His emphasis on leveraging Customer Relationship Management (CRM) tools underscores the technological backbone supporting modern sales strategies, facilitating precise tracking and efficient management of sales activities.Moreover, Keller's leadership philosophy is profoundly human-centric, focusing on empowerment, accountability, and the recognition of individual contributions. His belief in transparent communication and setting realistic expectations serves as a guiding principle for nurturing a productive and motivated sales force.This episode not only provides a deep dive into the mechanics of sales and distribution in the investment world but also celebrates the human elements that drive success in this field. Listeners will come away with a richer understanding of the strategies that underpin effective sales leadership, the challenges of managing a diverse portfolio, and the personal qualities that distinguish exceptional leaders in the competitive landscape of investment management.Through Keller's experiences and perspectives, The Rainmaker Podcast once again affirms its commitment to offering valuable insights to sales professionals, enriching their understanding of the industry's dynamics and equipping them with the knowledge to navigate their careers with confidence and strategic acumen.

What are your expectations of your marketing efforts and are you READY for the truth? ..FYI you wouldn't mind drop a review on the podcast where you're listning to it at, or below. https://americasbestrestaurants.live/reviewus And don't forget to check out mattplapp.live/2024 to find out how you could get massive help marketing your restaurant and building a brand that lasts. If you're ever in the Cincinnati area or Vegas, let me know.  This is my cell and I always love to mee and chat with restaurant owners, 859-743-2408

Welcome to The Harvest Growth Podcast! In today's episode, we'll be diving into the impact of video marketing. Our host, Jon LaClare, will be sharing insights and strategies based on his extensive experience in video marketing. He discusses the power of video campaigns, drawing from his successful endeavors in various industries including consumer goods, household products and more. Jon provides a step-by-step outline for creating impactful video scripts, emphasizing the importance of market research, identifying customer needs, showcasing product demonstrations, building credibility, crafting compelling offers and effective calls to action. Join us as we explore the essential elements of a successful marketing strategy and learn from Jon's wealth of knowledge and expertise. In this episode of The Harvest Growth Podcast, we cover:●      The importance of video marketing in growing your business●      The value of market research●      Necessary elements of a successful video script●      Effective platforms for launching digital marketing campaigns●      And much more!To learn more about how to drive sales through compelling storytelling for your brand or for help with creating the right video marketing strategy for your product or service, reach out to Harvest Growth today and book a FREE one-on-one call with us. We're here to help.    

Benjamin Tagoe is currently a Chief Executive Officer at Objective Management Group, bringing experience from previous roles at Fairfield Enterprises. Benjamin Tagoe holds a 2013 - 2015 Master Of Business Administration @ Harvard Business School. With a robust skill set that includes Financial Modeling, Consulting, Hedge Funds, Fixed Income, Strategy and more, Benjamin Tagoe contributes valuable insights to the industry.SHOW SUMMARYIn this episode of Selling From The Heart, Larry Levine and Darrell Amy are joined by Benjamin Tagoe, CEO of Objective Management Group (OMG), to delve into the latest trends in sales and unveil the secrets behind driving sales success. Through decades of data analysis on millions of sales professionals, Benjamin shares unparalleled insights into the key competencies that differentiate top performers from the rest. From the importance of self-awareness to the critical role of adhering to sales processes and manager accountability, this episode provides actionable strategies for sales professionals looking to elevate their game in 2024.KEY TAKEAWAYSSelf-Aware Selling: Sales success hinges on self-awareness, allowing sales professionals to focus on understanding the prospect's needs and overcoming personal limitations.Adherence to Sales Process: Sticking to a milestone-centered sales process is vital for consistent success, yet many teams struggle with implementation despite heavy investments.Manager Accountability: Effective sales management involves holding sales people accountable, coaching them, and providing strategic guidance, fostering an environment of growth and development.QUOTES"Selling from the heart comes down to selling with self-awareness.""The process is your friend. Follow it, add value to your clients, and watch your success soar.""Top performers want to be challenged and held accountable. They thrive on structure and strategic guidance."Learn more about Benjamin Tagoe: LinkedIn: https://www.linkedin.com/in/btagoe/Learn more about Darrell and Larry: Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/Website: https://www.sellingfromtheheart.net/Please visit BarnesandNobles to order your copy of the rerelease of the Selling from the Heart book. SUBSCRIBE to our YOUTUBE CHANNEL! https://www.youtube.com/c/sellingfromtheheartPlease visit WHY INSTITUTE:https://whyinstitute.com/Please go to WORK BETTER NOW:https://www.workbetternow.com/Click for your Daily Dose of Inspiration:https://www.sellingfromtheheart.net/dailyGet your Insiders Group FREE PASS here:https://www.sellingfromtheheart.net/free-pass

In this episode, digital marketing expert Marilyn Jenkins shares her insights on leveraging Google Business Profile for local businesses, emphasizing its importance for improving search visibility and driving sales for local businesses. She discusses successful strategies, including the use of photos, videos, and FAQs to significantly enhance a business's online presence. Marilyn highlights a case where updating a client's Google Business Profile led to immediate improvement in sales. Additionally, she shares a success story of reaching an underserved market through Spanish language ads, resulting in an insane ROI. Marilyn offers valuable tips and introduces her book, the Google Business Profile Training Guide, to help listeners optimize their profiles for local search dominance.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it's my pleasure to welcome David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. Grab a cup of your favorite beverage and join us as we discuss the power of influencer marketing and the importance of building relationships within your niche. David shares insights on working with up-and-coming influencers, and dives into his background in SEO and content marketing, and unpacks the three H content creation model. He emphasizes the role of content in driving sales and customer advocacy, especially in businesses with longer sales cycles. He also provides tips on podcasting success, including audio quality, consistency, and finding a unique angle.

JP Bolen is the VP of Global Sales at Rubrik. He has a wealth of experience in sales and sales leadership, having worked at various companies such as Wallace Computer, PTC, Primo, Blade Logic, BMC Software, Dynamic Ops, VMware, ClearSlide, MongoDB, and ThoughtSpot.In this episode, JP emphasizes the importance of sales enablement and the three types of training: onboarding, ongoing, and field training. He shares his experience in implementing a comprehensive onboarding program at Rubrik, which includes interactive classes and real-life scenarios to help new hires become conversationally fluent in the problems Rubrik solves. JP also explains the concept of "winning the stage" in the sales process and how Rubrik measures conversion rates between different stages to identify areas for improvement. The conversation also touches on the significance of having a compelling point of view (POV) when engaging with customers and the role of continuous learning in sales success.Tune in to this conversation with John McMahon and John Kaplan on the Revenue Builders podcast.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:08:43] JP's initial perception of enablement and his transition into the role[00:09:50] Introduction to Rubrik's onboarding training challenges[00:13:00] A deconstructed approach to onboarding was implemented for better learning.[00:15:59] Onboarding is structured into three tracks for scalability and continuous learning.[00:18:04] The first track focuses on value-based conversations and messaging.[00:19:41] Importance of leaders following up and providing support[00:25:12] Empathy, listening, questioning, and curiosity in discovery[00:28:30] "Change the Game" initiative to drive mindset shift[00:37:39] Stage 1: Identifying pain, stakeholders, quantifying pain, developing champions[00:39:18] Stage 2: Creating a plan, technical validation, financial conversation[00:40:23] Importance of stage 1 and finding the real champion[00:43:12] Focus on understanding how deals got to their current stage[00:44:08] Importance of quantifying pain and understanding why they have to buy[00:45:17] Difficulty in conversion between stage 1 and 2[00:46:15] Implementing friction and champion go/no-go in stage 1 and 2[00:48:00] The importance of answering the 4 essential questions for success[00:49:17] Example of adding information to the framework[00:51:11] Initial challenges faced and the need for a common framework[00:53:55] Training reps to go into accounts with a compelling point of viewADDITIONAL RESOURCESLearn more about JP Bolen:https://www.linkedin.com/in/jpbolen/Download our Sales Transformation Guide for Leaders: https://forc.mx/3sdtEZJHIGHLIGHT QUOTES[00:05:11] “The single most important metric inside a company is sales productivity. You have quota, a product, and how well you perform against the quota. The variables and leverage points are obviously who you hire because that's going to dictate a lot. But once you get them in, it's how quickly they can actually understand the customer's problems, the things that customers are going through, the pains they have, and how well you differently address those problems and become productive with the skills and execution.”[00:57:10] “I remember you and I spoke a lot before I took this role. I talked to Grant Wilson a lot. At one point, I was talking to Grant about the things that we were doing. I was explaining to save the data. I was explaining these different pieces. And he said, ‘You're not enabling, like you're not just enabling, you're transforming, you're doing sales transformation inside of the company.'”

In this week's Scale Your Sales Podcast episode, my guest is Mark Gallagher, the Founder of Performance Insights Ltd. Mark is the Founder and Managing Director of Performance Insights, a former Senior Executive with Jordan Grand Prix, Red Bull Racing, and Cosworth Formula 1 racing organizations. A public speaker, broadcaster, and an author who has worked in the high-performance world of F1 racing for over 40 years. In this episode, Mark shares his experience in selling commercial sponsorship in the fast-paced and ever-evolving world of Formula One. He discusses how the business model has shifted from solely selling commercial sponsorship to now diversifying into selling technology across various industries such as service, aerospace, healthcare, defense, space, and energy. This expansion has opened exciting opportunities and created additional revenue streams. He also discusses the impact of influential figures like Lewis Hamilton and initiatives like Accelerate 2025 at Mercedes Benz F1 team, which have promoted diversity within the industry. Don't miss this opportunity to gain a competitive edge and stay ahead in the ever-evolving world of business. Welcome to Scale Your Sales Podcast, Mark Gallagher. Timestamps: 04:40 – Diversity and inclusion initiative for underrepresented demographics in Formula One. 07:43 – Diverse perspective fosters innovation, success, and satisfaction. 12:53 – Sales success relies on customer-centric decisions. 15:39 – McLaren's CEO emphasizes customer-focused business approach. 20:59 – Transitioning from media to commercial operations successfully. 23:18 – Passion led to unconventional but successful career. 26:36 – Online gaming targets young generations, expands sponsorships. https://www.facebook.com/PerformanceInsightsF1  https://www.instagram.com/_markgallagher   https://twitter.com/_markgallagher   https://www.linkedin.com/in/markgallagherf1/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-gordon/    Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon    Facebook: https://www.facebook.com/ScaleYourSal...  

Unleash the full potential of your subscription box business as we guide you to create offers that are simply too good to resist. We'll arm you with strategies that have helped us and other successful businesses overcome the seemingly high entry barriers of the subscription box world. Get ready to learn how solid, value-packed offers can significantly boost your sales and subscriber count.Our experiences, such as offering 50% off the first box or even a free dog bed worth 60 pounds, serve as real-world examples that demonstrate the power of compelling offers. As your journey progresses, we'll share insights on how to balance aggressive offers with sustainable ones, ensuring long-term growth and success. We'll also explore how risk reversal strategies, discounts, and free gifts can be leveraged to create a compelling offer.By relating these offers directly to your subscription, we assure you of their effectiveness.Our goal? To have your listener base not just grow, but thrive as you implement these strategies, test different offers, and ultimately discover what resonates best with your audience.So gear up as we navigate the exciting world of subscription box offers together, ensuring your business reaches unprecedented heights. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Stay up to date on news related to the furniture industry! In this episode, we cover:(00:48): "Preparing for 2024: Furniture Retailers' Concerns, Financing Trends, and Strategies"(03:27): "Capitalizing on Opportunities: Retailers' Aggressive Strategies Amid Industry Slowdown"(05:03): "The Power of Customer Reviews: Influencing Purchasing Decisions and Driving Sales"(07:03): "Maersk Announces 10,000 Job Cuts Amidst Challenging Market Conditions"(09:15): Fostering Customer Loyalty and Market Growth: Wayfair's Strategy(12:32): "Lovesac Company: Steady Growth Amidst a Challenging Market Landscape"(14:52): Transition in Leadership: Overstock's CEO Steps Down as Beyond Inc. Charts a New Course

Today we are going to delve into one of the most talked about topics on the internet right now, Taylor Swift and Travis Kelce. A huge part of the reason I have avoided commentary until now is because I didn't want to sound like a fan girl but you have all spoken and asked me to talk about this. You all know that I am a huge Taylor Swift fan so today I'm going to talk about something that is making a huge economic impact on not just my city, but cities around the world.  It feels like someone who is destined to be the queen of England (Taylor) is dating Prince Charming (Travis). Both of these people were already a big deal individually but now that they're together, they have blown up even more! I want to talk about specific aspects of this relationship and the economic impact it's created in Kansas City, how it's affected sales, and what I anticipate it will do for our city moving forward.  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

Research from a survey by Gartner found that the average quota attainment for sellers who are highly motivated is 1.7 times higher than those with low motivation. So, how can you drive productivity through enablement and motivate your teams to succeed? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I'm your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Carly Foerster, senior manager of enablement at Classy. Thanks for joining, Carly! I'd love for you to tell us about yourself, your background, and your role. Carly Foerster: It’s an absolute pleasure to be here. Hey everyone, my name is Carly Foerster. I’m the Lead Enablement Manager over here at Classy, and I have been so thankful to have been with Classy for the past seven years. It’s wild to think that it’s been that long, and really what I love so much about this work is that we’re able to work every single day with incredible nonprofit organizations and help them raise more money to support their mission. I’ve worked at various levels of our sales organization. I was an SDR back in the day and I’ve been an account executive on the front lines. For the past five years, I’ve been on our enablement team. Again, I am really just grateful every day to learn something new, even seven years down the line, and to work with nonprofits as we mobilize the world for good. SS: I love that. Now, to start, because you’ve been with Classy, as you said, for seven years, tell us about the enablement journey at Classy, and what were the core components of your enablement strategy? CF: It’s a work of love here. It certainly has taken a while to get up and running through those five years, at least that I’ve been with the team, and really appreciative to our small but mighty team over here for making it happen. When I think about the enablement strategy at Classy, it really breaks down into three key guiding principles that we use to direct where we go with enablement in the now and in the future. The first one is that we focus on ensuring that every seller is successful. This truly is the guiding principle for our entire program. From the moment that a new hire in our sales or customer growth organizations is extended an offer for the team, we get right to work on curating what that pathway for success looks like. We have an onboarding and everboarding experience that’s centered in a 30, 60, and 90-day framework because we recognize that the first 90 days are crucial to that new hire’s development. That’s no new news to anyone in the enablement space. There are so many reports online where you can find that. We know that that is such an integral and crucial part of that development. Through those first 90 days, we are carefully crafting a mix of live training with experts, certification pathways, on-demand content via Highspot, of course, and coaching and anything we can to help them be successful. Ultimately, we set that strong foundation for sellers so that they can provide the best experience for our incredible nonprofit partners. That’s part one. Part two, ties actually hand in hand to part one, which is this drive to always be learning. That’s actually a personal core value that I’ve taken on in my time at Classy because this hunger for development is a philosophy that’s essential to personal and professional growth, especially in the nonprofit industry that we work within. We’re constantly seeking out ways to learn more about the future of fundraising and how we can better position and grow our product to help our nonprofit partners raise more to do more for their missions. Our ongoing enablement program for our sales and customer growth teams is going to be a varied mix of live trainings from industry experts, both internally and externally from our team. We assess and have strategic conversations with leadership to figure out what’s the next growth point for enablement, and have built out a lot of on-demand content and pathways through Highspot. That list goes on and on. Lastly, our third guiding principle here, I’ll wrap it up, is that we win as a team. This is something that I feel really fortunate about having been with Classy for the past seven years, is that we truly have this collaborative environment that’s across enablement, sales, marketing, operations, product, and any team that we have here on the ground. We are working together to ensure that we’re making every single seller successful, and by extension, we’re helping our nonprofits do more. We are leveraging and leaning into each other to build content in Highspot, to deliver live trainings, and to do as much as we can to be successful. Those are our three guiding principles and I’m always happy to share more about them. SS: Those are spot on what makes a strong team and a strong culture within an organization. Now, I do want to ask a little bit about the role that the enablement platform plays in your overall enablement strategy. CF: In this case, it’s Highspot for Classy, of course. That’s the reason why I’m on this podcast. In my mind, an enablement platform is central and integral as a component of a successful and scaled enablement program. I want to focus on that word scale because that’s where you can really create this trajectory for the future. There is very little that we do on the enablement team that doesn’t include some sort of play or asset that’s tied to it within Highspot because this serves as our source of truth hub of resources for our team that they’re able to send out to our nonprofit partners, but it also serves as that strategic training tool that we’re leveraging again every single day to teach our team new concepts and processes and products and soft skills and anything that’s needed for the future. As I said, if you’re looking to build out a really, really successful and solid scaled enablement program, having an enablement platform like this is absolutely essential to that journey. SS: I love that. Now, prior to Highspot, you had a different platform in place. Can you tell us about that experience and maybe some of the challenges your team was facing? CF: I’d love to focus more on the reasons why we found such value in Highspot because that’s what it all comes down to. Previously we had leveraged a similar platform that allowed us to store and share our content across our team and by extension, our nonprofit customers. Unfortunately, as happens in the technology space, it wasn’t the just right Goldilocks fit that we were looking for. That happens and that’s why we’re constantly evaluating and growing. I think on top of that, another challenge we had run into was just adoption of the platform itself was pretty low percentages we were seeing from sales and customer growth. We hadn’t quite built that trust in this system with those teams. Fortunately, we discovered Highspot as we were looking to evaluate some new tools and we discovered. It’s extremely easy to use a comprehensive toolset. In my mind when I look back, what it helped us do was really elevate our team’s ability to learn more at a faster pace and have extremely easy access to all of the resources that they needed to provide the best experience through sales and the customer journey for all of our nonprofit partners. On top of that, I talked about adoption being a little bit lower with the former platform we were using. With Highspot we’ve seen just astronomical adoption rates and a big piece of that is that we built trust early on with that team. We are really appreciative of the true partnership that we’ve seen, the human element with Highspot as well, and the intentional support we get from the team. Together we’re creating a more successful enablement environment at Classy. SS: You mentioned that with Highspot, your team has improved productivity and you are no longer bogged down with questions like, where’s this piece of content or where’s this training? Tell us more about that. How has a single source of truth helped you boost productivity? CF: Yeah, if I could put it in one word, it’s just immensely. I was thinking about this and remembering back to the days when we were answering questions. It felt like almost every half hour, and I’d estimate that roughly 30 to 40 percent of the daily work time of my team was spent just answering questions like, where is this resource, or do we have a resource for X, Y, Z? That’s a significant amount of time and energy that we were spending directing traffic for our team. I can’t say that I crunched numbers exactly, but if I were to estimate on the Highspot side of how much this has cut down that 30 to 40%, I’d have to say that I’m now down to about like 5 to 10% of my day is answering some of those directional questions. Even more so, it’s often that it’s a directional question paired with a, how do I use this? It’s a little bit more of an amplified question. I mean, what a difference that’s made for us, especially our enablement team where this frees up our time to focus on more proactive approaches to enablements and deliver more impactful resources to our sellers at a really fast pace. On top of that, we’ve heard great feedback from our sellers, and from our teams, since we’ve implemented Highspot, particularly around how easy it is to find the resources that we need. That’s really where we’re able to cut down on that time and pivot and focus on things that matter even more to us. SS: I love that. Now on the rep side of things, obviously in addition to improving productivity for enablement, how have you seen productivity improve for your sales reps? CF: Our sellers have provided great feedback since this has been implemented. It really underlines how Highspot is adding to its success with that productivity focus. It’s an easy-to-use single source of truth. That means that our sellers are spending less time waiting through the floating PDFs, the emails, the Slack messages, all of those sources where you’re like, where am I supposed to go here? They’re able to just go to one single source and easily use filters or search bars to find access to what they need. For me, when I take a look at that, that saves time for them to focus back on activities where they can invest more in meaningful conversations with our nonprofit partners, which is the ultimate goal of what we were looking for when we moved to Highspot as a partner. SS: The numbers speak for themselves. I mean, you guys have had a really strong adoption of Highspot since the onset. Your recurring usage rate is consistently at 85% or higher, which is amazing. What are some of your tips or best practices for driving the adoption of the platform amongst your reps? CF: Well, Shawnna, I’d like to say it’s all on me, but no. First things first, I really do have to give a shout-out to the amazing people that I have the good fortune to work with every single day. There’s a reason why I’ve stayed here for seven years. A lot of it goes back to the people that I get to surround myself with every day. I bring that up because it is due to the collaborative environment that we’ve built with this team through enablement, sales, customer growth, ops, marketing, and beyond that we’ve been able to build trust in software like Highspot so that when we deliver it to our sales and our customer growth organizations, they are ready to jump in head first and make it happen. As far as best practices go, I think the first part is just to make sure everyone’s on the same page so that when you go to deliver and implement a system like Highspot, everyone is trusting of what’s about to happen. The second thing that we’ve really focused on, and honestly could still be doing a better job of, is pulling in the keen members to the fold when we’re going through the planning process with new content and new plays and new spots that we’re launching to ensure that it’s meeting the needs of the people that it’s actually intended for. Reaching out to relevant teams, reaching out to even just high-performing reps to say, can you take a look at this before I put it up for everyone to see? I’d love to get your buy-in here. Then, on top of that, can you also be the person who shares this with your team because now it’s not just coming from one single source? It’s coming from the network and the collaborative environment that we’ve built out here. Those are two really big learning lessons that we had. A third one that I just thought of that I absolutely have to call out is the accountability piece. In particular, we got buy-in really early on from our leadership teams for this purchase of Highspot. I’m extremely thankful that we’ve been able to lean on them as what I’m going to call accountability allies. It’s not just that the assignments or the plays are coming from enablement, they are woven into the framework of what our leadership team is bumping down to their teams to focus on. It’s accountability, it’s collaborative, collaboration, and it is pulling the right folks into the room so that you’re getting the right feedback and you’re, you’re heading in the right direction together. SS: Now you mentioned plays and another area where you’ve been extremely strong in traction on our plays, which you guys have a 95 percent adoption rate, which is amazing, Carly, I have to say. What are your best practices for building effective sales plays? CF: There’s been a few key learnings along the way here, and I have to give a shout-out to our Highspot team that supports us because from the beginning we’ve had incredible resources and best practices that your team has shared to make sure that we’re successful. I think the first part of the success we found was identifying a framework that is impactful and accessible to the audience it’s intended for. Highspot is great at providing some templates, and we also just have our own experience, and what we know lands well with the team. We don’t stop there. You can find a framework, but we have to validate it. We validate it by taking it again to the intended audience, whether it’s to a relevant team that’s set up for whatever we’re about to launch a training on, or again, just a top performer or somebody that has a really good eye for detail. We take it to them and say, is this helpful? Is this an impact? If the answer is yes, we know that we’re headed in the right direction. Tying back to my earlier answer, accountability is also huge here. That’s where we really lean into our partnership with managers and leadership to, I don’t want to say enforce, but hold teams and hold ourselves accountable to completing the plays, the lessons, whatever it might be that we’re sending out via Highspot. Lastly, there’s such power in simply integrating this into every single part of your enablement structure. It’s not just that, Highspot is one floating area of what’s happening or your sales enablement platform is one floating area. It’s that you’re integrating it and weaving it into the ecosystem of enablement. One great example to think of is onboarding. It is pulling up those plays during onboarding, which we do every single onboarding class. We have them bookmark the most important ones to be using. We walk them through how to use them and where to find those resources. If you start from the beginning as a new hire and it’s just known that this is a part of what you do for enablement. That is the behavior that we’re enforcing through the rest of their time at Classy. SS: I love that behavior change, especially with reps, it’s absolutely crucial to getting them to adopt those new behaviors. What are some of the results that you’ve seen since leveraging sales plays, and how do you leverage them to help boost rep productivity? CF: It really depends on the type of play that’s being launched, because the way that we develop plays is there some sort of in some cases, not all cases, there’s some sort of KPI or measurement that we’re using based on whatever the content of the play is. If I were to think of an example of what this looks like for us, we often create plays that focus on cause areas for our nonprofit partners and cause areas are the mission, and the work that they deliver to their communities. These plays are really built to provide our sellers with an opportunity to not only be industry experts and experts in what we know, which is the value of Classy and the value of what we bring to our nonprofit partners, but to also be knowledgeable about the trends, the challenges, the structures, and more of nonprofits in those particular cause areas. In the nonprofit space, we know that our partners are oftentimes wearing a hundred proverbial hats, different roles that they have to cover. They don’t have the time to dedicate to helping educate us on the work that they do. We need to take that on ourselves to help empower the conversations we’re having. We are preparing our sellers to be really intentional and have impactful conversations that are tailored to those nonprofits’ specific needs, and also know how we’ve helped solve those challenges with similar organizations that we work with. We may tie a KPI to that around how we have been able to move the needle forward with organizations in a particular cause area after we’ve released that play. That’s really where we’re, we’re taking some measurements and we have seen the impacts when we are providing that education opportunity to empower our sellers to do more and know more. It is showing results on how many nonprofits we’re able to bring to our organization. We’re thankful for the opportunity to have that education. SS: Love that. Carly, last question for you. How do you plan to continue to evolve your enablement strategy in the next year, and how do you envision leveraging Highspot to help? CF: It’s a really big question to ask. There’s so much that we want to accomplish. I love that you’re asking it. I think in this always-learning mindset, we are always looking for ways to evolve and elevate the way that we enable our sellers. Our core focus is ensuring that we’re providing resources content and training that quickly elevates the expertise of our team and sets them on a trajectory for success in their personal and professional lives, which we know ultimately empowers them to provide a better experience for our nonprofit customers. The way that Highspot plays into that picture is this really is the foundation of what we’re providing our sellers. Where do they find the resources the assets and the guidance to provide that best-in-class experience so that we can deliver a world-class experience back to our nonprofits who are doing so much in this world? We’re really thankful to have Highspot on board with us. I’m thankful for the team that I’m able to work with every day. We’re on this journey together. We’re walking the road and we’re looking towards having an even more successful enablement program. SS: Well, Carly, thank you so much for joining us on this podcast today. I appreciate your time. CF: Absolutely. Shawnna, I appreciate you. SS: To our audience. Thank you for listening to this episode of the Win Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

1222 In today's digital landscape, where e-commerce reigns supreme, businesses are constantly seeking innovative strategies to thrive and succeed online. Our guest today is an expert in this field, the founder and CEO of Elevatum, a digital agency based in Tulsa, Oklahoma. He specializes in helping brands grow and scale their e-commerce initiatives. With a dedication to embracing new approaches and bidding farewell to outdated practices, he's here to share his insights and expertise. Welcome to the show Steven Pemberton Website: stevenpemberton.com Social Media: https://www.linkedin.com/in/stevenkpemberton/ https://www.instagram.com/stevenkpemberton/ https://www.facebook.com/steven.pemberton.1694/ __________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272 --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support

Selling skills will give you positive returns for years to come. Soon, you'll have an archive of go-to selling strategies that consistently give your sales conversations a boost. What are your favorite revenue-driving sales hacks? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about revenue-driving sales hacks during this Sales Success Story on this episode of the Sales Maven Show. As founder and CEO of Janna Lundquist Consulting, Janna transforms the workplace that drains you into the team that fuels you. People call her the “Team Whisperer.” Janna has twenty years of experience in corporate, entrepreneurial, and nonprofit settings, and the values of trust, growth, focus, and prosperity guide her work today. In today's episode, Nikki and Janna discuss revenue-driving sales hacks you can count on to improve your sales conversations. Janna recalls her VIP experience of working with Nikki and shares how she implemented Nikki's insights in real-time sales conversations. Listen as Nikki and Janna talk about how to recognize buying signals in social situations, which lead magnets help you connect with ideal clients, and how to refresh previous client relationships. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:27] - Welcome, and thank you for listening! [00:49] - Janna Lundquist is called the “Team Whisperer.” [02:35] - How does Janna help in strategic planning for leadership teams? [04:42] - Janna describes the reasons why people pursue executive coaching. [06:27] - Selling skills will give you positive returns for years to come. [07:57] - Janna recalls her VIP experience of working with Nikki and expresses her gratitude for Nikki's insights. [10:33] - How do you recognize buying signals in social situations? PART 1 [12:57] - How do you recognize buying signals in social situations? PART 2 [15:42] - Which lead magnets or offers help you connect with ideal clients? [18:38] - Janna shares quick hacks that improve sales conversations. [20:53] - How can you refresh previous client relationships? PART 1 [22:34] - How can you refresh previous client relationships? PART 2 [24:41] - Gently offer reconnections in a way that feels appropriate. [27:15] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Work With Nikki Discussion    Find Janna: Janna Lundquist LinkedIn To book a free 30-minute strategy session with Janna: www.jannalundquist.com/contact  

How rampant is Sales Burnout…and how can you avoid it?   Lightning Round - Top 10 Ways to Take Care of Your Sales Team   Question: Regina from Santa Barbara asks, “I am in tech sales, been in selling technology and pharmaceuticals for more than 20 years. But I have to tell you these last few years have been rough—rougher than anything I can remember. The competition, pressure to hit goals, protect margins and the list goes on. I want and need to work 5 to 7 more years, and right now I am wondering if I can make it. What advice do you have for me?”   Book: To Sell Is Human by Daniel Pink     Find like-minded professionals that lift you up and propel you forward at the Sales Logic Mastermind. Join today!  

Ever wondered how top auto industries leverage AI for seamless lead handling? Ashley Cavazos, Marketing Director at DeMontrond Auto Group, unravels the secret behind their success. In today's episode, Brooke C Furniss and Ashley Cavazos dive deep into the transforming landscape of auto marketing, AI's powerful role, and the importance of diversity.Ashley shares her insights on bridging the gap between marketing and sales, leveraging AI for lead handling, and fostering a culture of diversity through WOCAN. Hear firsthand experiences of successful change management strategies and the critical role of process implementation. Key Takeaways:The Importance of Inter-departmental Communication & Change Management Role of Artificial Intelligence (AI) Emphasizing Diversity and RepresentationConnect:Ashley Cavazos: https://qrcc.me/ry96j44v3elyBZ Consultants: https://qrco.de/bcqqFo    Apple

Hey, wonderful listeners! Welcome back to our podcast.

Without marketing and sales creating leads that turn into customers, your business is bound to be the best kept secret out there. Today, I have Jim Honiotes from Prosonta Associates, a sales expert with me to help us understand how to drive sales success and the secrets to helping your sales people thrive.

Dave started his business early and learned a ton of lessons along the way. From his first customer to his current portfolio of happy clients, Dave always listened to his employees and clients to build a trusting culture that has stood the test of time.Call up your current accountant and tell him you may be late to lunch and buckle up for a fun ride this week with Co-founder of Quanitify Dave Ashworth. Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/