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In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures.This episode is sponsored by iOPEXFollow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/Follow iOPEX online at: https://www.iopex.com/Follow Joe Zawadzki at : https://www.linkedin.com/in/jzawadzki/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comKavita's podcast: https://open.spotify.com/show/1vM9SsycircZbDMqvREkOw?si=0f452047f6fd44c7&nd=1&dlsi=c59ab358fb034a2aHere's what we asked Naga and Joe : 1.Joe: Let me start with you as we have had a few rounds of discussions with iOPEX, Can you give a quick introduction about you, your mission and your point of view democratizing the ad-stacks as a vertical solution for wall gardens, 2. Naga: Where does your portfolio of things that you do at iOPEX fit into the partnership with Aperiam. 3. Joe: From your point of view, how do you view the current growth of retail media, commerce intermediaries and specialized verticals adopting advertising as a revenue stream, and your recommendation on how they should build scale.4. Naga: Coming from a strong operations optimization background, how to do you see iOPEX augmenting to add value to retail media, commerce intermediaries and specialized verticals adopting advertising.5. Joe: With cookie crumbling, and specialize/strong 1st party data based walled garden emerging, is it not too much of brands and CPG to handle when it comes to advertising, your views how should CPG or Brand Streamline the media mix (Retail Media, Social Media, Traditional Publishers, CTV, Linear etc). Has the MMM flipped on its head?6. Naga: Your take on how you view the operational challenges and your solutions / approach or guidance ?7. Joe and Naga - each take turns and tell us what the future holds in this space of retail media and commerce. Do you see more automation, AI, ML and what excites you in this space?DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
AdTechGod sits down with Joe Zawadzki from Aperiam Ventures and founder of Mediamath.Joe describes his 20+ years in AdTech, his greatest accomplishment, the future of the industry and the future of Mediamath. The Arc of Time Bends Towards Justice. Thank you to Flashtalking and OKO Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more.
The godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. Plus, the EU tries to break-up Google, and MadHive scores $300 million from Goldman Sachs.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.
Marketers need a new meal plan. And fast. The gradual end of third-party cookies is upending the world of addressable media. Host Matthew Schwartz is joined by MediaMath's Joe Zawadzki, Forrester Research's Joanna O'Connell, and ANA's Bill Tucker to discuss what a cookie-less world means for marketers and how they get ahead of it.
Marketers need a new meal plan. And fast. The gradual end of third-party cookies is upending the world of addressable media. Host Matthew Schwartz is joined by MediaMath's Joe Zawadzki, Forrester Research's Joanna O'Connell, and ANA's Bill Tucker to discuss what a cookie-less world means for marketers and how they get ahead of it.
Joe Zawadzki started optimizing commerce sites and ad traffic at Poindexter / [x+1] before founding the pioneering DSP MediaMath, where he is CEOMore
Joe Zawadzki started optimizing commerce sites and ad traffic at Poindexter / [x+1] before founding the pioneering DSP MediaMath, where he is CEOMore
MediaMath has completed the first phase of its SOURCE initiative, which CEO Joe Zawadzki describes in this episode as the industry’s first fully-transparent supply chain. “You can look at everyone that’s involved in the transaction. You know the price that they’re charging. You know the value they’re creating. That hasn’t existed in my 25-year career. That foundation of trust in the supply chain… you can build all sorts of wonderful things on top of it.”
Show Summary: Blind Abilities Teen correspondent Simon Bonenfant sat down with Daria Zawadzki during his recent visit to New York City. Daria works for the Lighthouse Guildand facilitates Tele-Support Groups for Blind and Visually Impaired teens and parents of teens as well. And you can find out more about the Tele-Support on the web. Daria talks about her` experiences as a Blind student, mother and her acceptance of her blindness and most of all, her passion facilitating the Tele-support group for teens who happened to be blind. Daria Zawadzki attended New World High School of the Arts in Miami, FL, as a piano major, and then went on to receive her BA from Harvard University, graduating cum laude with a degree in Psychology in 1996. She completed her MSW from Columbia University School of Social Work in 1998, and is a licensed clinical social worker. In addition, Daria graduated from Fordham University School of Law in 2001, and is licensed to practice law in the state of NY. She was an elementary school counselor for many years and has been running support groups for the Lighthouse Guild for over a decade. She is a mother to two teenagers, ages 13 (Jack Milo) and 15 (Dune Rose), and married to her college sweetheart, Joe Zawadzki, a pioneer in the ad tech industry and Founder/CEO of "MediaMath." In 1992 at the age of 17 Daria was diagnosed with Retinitis Pigmentosa, a rare, recessive, progressive disease of the retina that leads to blindness. Two of her three siblings were also diagnosed, despite no family history or knowledge about the disease. Daria's family founded Hope for Vision, which raised millions of dollars for medical and scientific research for over 25 years. Hope for Vision was made up of family, friends, and colleagues who tirelessly volunteered their time, and poured their hearts into helping the Lidsky family, and many others affected by these blinding diseases. Hope for Vision was recently wound down, but Daria and her family remain very active in funding ground breaking medical research that will one day lead to treatments and cures for many blinding diseases. Join Daria and Simon in this interview that is packed with a lifetime of experiences family and friends and learn how gratitude along with friendship has made her success possible. Teen Tele-Support You may feel like your vision loss or blindness will make your adjustment to an independent life difficult. But teenagers all over the country have gone through that same adjustment successfully, and we can help you connect with them. You will have the opportunity to talk about common social, emotional, academic and practical concerns related to having vision loss. Our free teen support network is for high school students in grades 10, 11 and 12 who have vision loss. Every week the group meets by phone to share experiences and ask questions. You can remain anonymous, just listen, or share things you’ve learned that may help others. The choice is yours. Enroll in our Teen Tele-Support group
As Inc. Magazine reported, “Isaac Lidsky may possess the most eclectic resume in business. Over the years, he has been a child television star (he played series regular “Weasel” on NBC’s “Saved By The Bell: The New Class”), a Supreme Court clerk (for Justices Sandra Day O’Connor and Ruth Bader Ginsburg), and the co-founder of an internet startup.” The full list of his accomplishments is far longer: Lidsky graduated from Harvard at 19 with an honors degree in mathematics and computer science. He then founded [x+1] with MediaMath’s Joe Zawadzki, which was later acquired for $230 million. Fascinated by the burgeoning field of “cyberlaw,” Lidsky left [x+1] and returned to Harvard to attend law school and graduated magna cum laude in 2004. As a U.S. Justice Department lawyer, Lidsky argued more than a dozen appeals in federal court on behalf of the United States and never lost a case. Along the way, he founded Hope For Vision, a nonprofit organization to fund the development of treatments for blinding diseases and within 5 years grew it to a dozen cities nationwide and more than $5 million. In 2011 Lidsky returned to his entrepreneurial roots. He purchased a small, struggling residential construction subcontractor and led the development of a proprietary suite of logistics and ERM software to transform it. His reinvented construction services company grew more than tenfold in its first five years, and today it boasts annual revenues in excess of $250 million. In 2016 Lidsky set out to share with others his empowering approach to living and leading, and he was promptly recognized as a visionary thought leader. His first book, Eyes Wide Open, hit the shelves as a New York Times best seller in March 2017. TED invited Lidsky to present a mainstage TED Talk at TEDSUMMIT 2016 in Banff, Canada, and it was viewed more than a million times in its first 20 days. Lidsky now consults and speaks to organizations around the world on issues including leadership, accountability and self-empowerment. In 2018 Lidsky returned to his adtech roots, founding Underscore CLT and taking the helm as its President. Lidsky is determined to lead the development of a new technology infrastructure for digital marketing, using blockchain and related technologies to mitigate the industry’s longstanding structural challenges and to deliver on its untapped promise. Perhaps most striking, Lidsky is only 39, and he is blind. Born with Retinitis Pigmentosa, a rare degenerative disease of the retina, from age 12 to 25 he slowly lost his sight. As his bio makes clear, however, neither his youth nor his blindness have limited him.Eyes Wide Open - http://www.lidsky.com/book/ Connect With Isaac Website - www.lidsky.com Facebook - https://www.facebook.com/IsaacLidsky/ Instagram - @isaaclidsky Twitter - @isaaclidsky Are you looking to find your purpose, navigate transition or fix your relationships, all with a powerful group of men from around the world? Check out The Alliance and join me today. Check out our Facebook Page or the Men's community. Subscribe on Apple Podcasts | Google Podcasts | Spotify For more episodes visit us at ManTalks.com | Facebook | Instagram | Twitter Did you enjoy the podcast? If so please leave us a review on Apple Podcasts or Stitcher. It helps our podcast get into the ears of new listeners, which expands the ManTalks Community Editing & Mixing by: Aaron The Tech
The Top Entrepreneurs in Money, Marketing, Business and Life
James Booth. He’s the founder of Scoota and he founded it in 2008. Prior to that, he was the co-founder and CEO of a company that led Europe’s rich media, providing infrastructure. He sold that to DoubleClick and Google back in 2007. He’s won numerous awards for his service to online advertising, an active Angel investor and a non-executive to a number of startups. Famous Five: Favorite Book? – Crossing the Chasm What CEO do you follow? – Joe Zawadzki, Jeff Green and Robert Grazioli Favorite online tool? — Gmail How many hours of sleep do you get?— 5 If you could let your 20-year old self, know one thing, what would it be? – James hoped he knew the internet was coming Time Stamped Show Notes: 01:50 – Nathan introduces James to the show 02:21 – The company that James exited was Tangozebra 02:26 – They found the name by accident and in 1999, they couldn’t find a .com address 03:17 – It was initially bootstrapped and they eventually raised capital 03:49 – They had trouble articulating what they were doing 04:24 – They raised $1.6M and part of the business went to a media group for 5 years before it was sold 04:49 – Tangozebra was sold to Google for $30M 05:15 – After the exit, James spent 6 months creating a business plan 06:19 – James launched Rockabox (now Scoota) in 2007 with his co-founder, Torie 06:51 – James had put in his own money at the start of the business 07:08 – To date, they’ve raised £12M 07:15 – Scoota is a technology company specializing in programmatic technology 07:40 – Scoota charges a low cost per thousand fee with a benchmark of £1.50 per thousand 08:05 – There’s also a managing service where Scoota takes a percentage 08:37 – Self-service is high-margin and media is low 09:17 – Two-thirds of the revenue comes from the self-service side 09:30 – Team size is 30—based in London and looking to open a New York office 09:53 – Scoota has global campaigns as well 10:41 – In the early days, James would make up all sorts of things just to get new customers 10:59 – In 1999, James had a conversation with a journalist where he spilled out mockups that gave them the exposure they needed 12:17 – Suddenly, there was a story about them 13:00 – Average number of customers 13:33 – 40 agencies and hundreds of brands 14:04 – It was in 2013 when Scoota broke their million dollar ARR mark 14:26 – In 2016, Scoota hit $10M from their managing service side 15:50 – Average ARR in 2016 was a little under $5M 17:33 – The Famous Five 3 Key Points: Digital advertising has improved tremendously profitable and continues to grow. Continue to create something even after your first, big exit. At the start of every business, you have to do what you can to get the first customer. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives
Joe Zawadzki is the CEO of MediaMath, and is a respected pioneer in the online marketing industry. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time bidding, Joe is regularly invited to speak at industry conferences, roundtables, and major events. On today’s conversation, Joe discusses where programmatic marketing is headed, how AI will affect the industry, and the rise in popularity of header bidding. Key Takeaways: 02:25 - Joe has a very diverse history and career. What projects did he like working on the most? 09:25 - Does Joe see similarities between programmatic and quantitative analytics? 14:15 - What does Joe do with all his ideas? How does he keep organized? 16:05 - What was the inspiration behind MediaMath’s TerminalOne platform? 22:55 - More and more leaders are adapting to omni-channel marketing, why is that? 28:10 - TV is a completely different beast and has historically been more challenging to innovate. 32:35 - How does Joe handle the possibility of AI into the work he’s doing? 36:55 - Despite its challenges, header bidding has grown in popularity with publishers. Why is it popular and will it continue to grow? 41:00 - Joe is uncertain whether header will last the tests of time, and isn’t 100% sure whether it can keep up with a very demanding market. Full show notes: http://nmi.mediamath.com/podcasts/