AdTechGod Pod

In this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio. Yen emphasizes the importance of bridging the gap between traditional audio and programmatic buying, and how curation plays a crucial role in enhancing targeting and effectiveness in advertising. She also touches on future trends in ad tech, including the impact of AI and the need for innovation to create more efficient solutions for buyers. Takeaways Curation is a growing focus in the advertising industry. Yen's journey into curation was accidental but impactful. The audio advertising space has significant untapped potential. Curation is not just about supply; it's about expertise. Digital audio spending is on the rise but still underutilized. Education is key to shifting budgets towards audio advertising. Curation can bridge the gap in fragmented ad tech solutions. Innovations in AI and digital out-of-home are exciting trends. The emotional impact of audio ads can rival that of video. The future of advertising lies in making the buyer's job easier. Chapters 00:00 Introduction to Curation and Yen Nguyen 01:01 Yen's Journey in Curation 05:11 Curation's Evolution in AdTech 10:50 The Future of Audio Advertising 15:50 Bridging the Gap in Audio Advertising 19:06 The Role of Curation in AdTech 25:29 Innovations in AdTech and Future Trends Learn more about your ad choices. Visit megaphone.fm/adchoices

When the going gets tough, Big Tech finds a way to shift the blame. This week's news? Google quietly backs out of cookie deprecation, fights for control in court, and Apple slowly makes its ad empire move. In todays news we cover: Google waves the white flag on cookies — After five years of chaos, Google scraps its opt-out prompt. The Privacy Sandbox isn't officially dead, but it's definitely on life support. What we learned — We gave Google too much power. We waited too long to call BS. But it did push the industry to build something better—and AI might be the next frontier. Search monopoly trial kicks off — DOJ proposes radical remedies: selling Chrome, banning default deals, even forcing Google to license its search data. Google's own proposals? Pretty weak. Apple Ads rises quietly — With hardware revenue stalling, Apple is rebranding its ad business and prepping for a bigger move. Think: proprietary data, closed-loop measurement, and Taboola partnerships. A new reality — Google's cookie exit may change nothing and everything. And Apple might be the next walled garden advertisers can't ignore. In closing: RIP to your cookie POV decks. You deserved better. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AdTechGod pod, Danilo Tauro, Managing Partner at Aperium Ventures, shares his journey from engineering to the ad tech industry. He discusses his experiences at Procter & Gamble, Amazon Ads, and Uber Eats Advertising, highlighting the evolution of ad tech and the importance of networking and technology. Danilo also delves into the future of the industry, including trends in CTV, retail media, and AI, and explains Apparium's shift towards advisory services and the criteria for investing in startups. Takeaways Danilo transitioned from engineering to ad tech unexpectedly. His passion for technology and networking drove his career choices. The ad tech industry has evolved significantly since 2015. CTV and retail media are key growth areas for the future. AI will simplify workflows and create new engagement channels. Apparium Ventures is focusing on advisory services to enhance client relationships. Understanding the ad tech landscape is crucial for success. The importance of solving specific brand problems in startups. A strong team and technology are essential for scaling. Danilo emphasizes the need for transparency in the programmatic supply chain. Chapters 00:00 Introduction to Danilo Tauro and His Journey 02:10 Transitioning from Engineering to Ad Tech 07:07 The Move to Amazon Ads and CTV 09:37 Leading Uber Eats Advertising 11:14 Insights from Aperium Ventures 13:23 Aperiam Shift to Advisory Services 17:32 Understanding Aperiam Ads Technology 22:13 Future Trends in Ad Tech and AI 25:42 What Aperiam Looks for in Startups Learn more about your ad choices. Visit megaphone.fm/adchoices

They say everyone gets their day in court. For Big Tech, it's looking more like a reckoning. Kait from the Refresh reports on this weeks news. This Week's Breakdown: Meta on trial — Zuck, Sandberg, and Mosseri take the stand as the FTC argues Meta bought Instagram to “neutralize” a competitor. Old emails. Big receipts. Google found guilty — A federal judge rules Google's ad tech stack (DFP + AdX) violated antitrust laws. Remedy phase is next… and yes, Chrome's on the table. The stakes? Massive. Think forced divestitures, self-preferencing bans, and a playbook rewrite for AdTech. History rhymes — This is the biggest antitrust heat since Microsoft in '98. But the market's bigger, the stakes are higher, and the FTC isn't backing down. Future watch — If Google and Meta are Act I, who's Act II? OpenAI? Apple? The next decade's already heating up. Kait's closing note? “Get a good lawyer.” (T. Swift said it best.) Learn more about your ad choices. Visit megaphone.fm/adchoices

In this exciting second episode of Marketecture's The Brand Forum, hosts Josh Palau and Jeremy Bloom sit down with Erika Lamoreaux, one of the driving forces behind Workday's renowned brand strategy. Discover how Erika and her team leverage Workday's forward-thinking culture to deliver meaningful experiences for both customers and employees. From adopting fresh brand perspectives to navigating the evolving world of HR and finance solutions, Erika sheds light on the powerful ways Workday stays innovative in a fast-changing market. Don't miss this compelling conversation packed with insights on collaboration, culture, and building a future-ready brand. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Refresh, AdTechGod interviews Per Sandell, VP of Product at Spotify, discussing the launch of Spotify's ad exchange and its implications for advertisers and creators. They explore the importance of owning ad tech, the rise of generative AI in advertising, and how Spotify is building a strong user culture. The conversation also touches on quality control in advertising inventory and the shift towards performance advertising, highlighting Spotify's innovative approaches to meet the needs of advertisers. Takeaways Spotify launched its ad exchange to meet customer demand for programmatic buying. Owning ad tech allows for better control and relevance in advertising. Generative AI is rapidly being adopted in Spotify's advertising solutions. Spotify's user base is highly engaged and loyal, creating a unique advertising environment. Quality control in advertising inventory is crucial for maintaining advertiser trust. Spotify is transitioning towards performance advertising while maintaining brand focus. The emotional connection to music enhances advertising effectiveness. Spotify's logged-in user platform provides valuable data for advertisers. Innovative ad formats are being developed to enhance user engagement. Feedback from the industry is welcomed to improve Spotify's advertising solutions. Chapters 00:00 Introduction to The Refresh Podcast 01:30 Spotify's Programmatic Advertising Launch 04:58 The Importance of Owning Ad Tech 07:49 Generative AI in Advertising 09:34 Building a Strong User Culture 12:01 Quality Control in Advertising Inventory 15:08 Shifting Focus to Performance Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies.  They discuss the transition from traditional linear TV to streaming platforms, the role of AI in sales enablement, and the future trends in the advertising space. Mo shares insights on the collaborative nature of the industry and the excitement that comes with constant change. Takeaways Moe Chughtai is a child of immigrants, shaping his worldview. He transitioned from a potential medical career to marketing. MIQ has grown from 200 to 1500 employees in eight years. The importance of personal connections in corporate culture. CTV is becoming a primary platform for marketers. Brands are looking for total video strategies, not just CTV. AI is transforming sales enablement in advertising. Collaboration is key in the evolving ad tech landscape. The advertising industry is experiencing significant maturity. Constant change in advertising keeps professionals engaged. Chapters 00:00 Introduction to Moe Chughtai and MIQ 01:36 Moe's Journey into Advertising 04:01 Transition from Adobe to MIQ 07:36 The Evolution of CTV and Streaming 10:17 Bridging the Gap: Data and Measurement in Advertising 12:54 Balancing Linear and CTV Strategies 15:05 Future Trends in Streaming and AI 20:58 The Excitement of the AdTech Industry Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Refresh by Marketecture, Kait breaks down a whirlwind of developments: from Google's search experience to Walmart's aggressive retail media push and the economic signals impacting advertising decisions. This week's highlights: • Google's AI Mode & Multimodal Search – Search continues to evolve with multimodal inputs like image, video, and text now available through Google's experimental AI Mode. This shift signals a SERP-less future, pushing advertisers to rethink how their content and brands remain discoverable in an increasingly chat-based, multimodal environment. • Walmart's Retail Media Demands – Despite lackluster performance, Walmart is pressuring brands to increase ad spend across its retail media network—up to 75% in some cases. With threats of shelf visibility on the line, brands are stuck deciding between playing the game or protecting their budgets. • Tariffs & Market Instability – A new wave of global tariffs—particularly on Chinese goods and potentially retaliatory actions from the EU—could create ripple effects for tech and ad companies like Google, Meta, and Amazon. With economic volatility rising, advertisers are urged to stay steady, focus on proven strategies, and avoid overreacting to the noise. • Consumer Spending Shifts – Spending is increasingly concentrated among top earners, while discretionary budgets shrink and savings rates decline. Brands are adjusting investments, leaning into performance and programmatic channels and pulling back from less measurable environments. • AI, Automation & Efficiency – With AI maturing and becoming more accessible, brands are adopting tools to reduce costs, improve targeting, and navigate an unpredictable media environment more effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Refresh by Marketecture Media, host AdTechGod interviews Lauren Wetzel, CEO of InfoSum, following its acquisition by WPP. They discuss the implications of the acquisition, the importance of data collaboration, and how AI is transforming the advertising landscape. Lauren emphasizes the need for privacy and control in data usage while highlighting the unique capabilities of InfoSum's technology. The conversation also touches on the future roadmap for integrating AI and enhancing client services. Takeaways The acquisition of InfoSum by WPP signifies a strong alignment in vision and strategy. Data collaboration is essential for driving results in digital advertising. AI is transforming marketing by moving beyond traditional identity-based approaches. Privacy and control over data are paramount for clients in data collaboration. InfoSum's technology allows for unique data sets to be analyzed for insights. The integration with WPP will enhance capabilities for their clients. Speed and efficiency in data collaboration are critical for success. The future of advertising lies in leveraging AI for audience building and predictive behavior. InfoSum aims to maintain a mission-driven approach post-acquisition. The collaboration will enable faster onboarding and integration of new technologies. Chapter Chapters 00:00 Introduction to Marketecture Media and Upcoming Events 01:23 Acquisition of InfoSum by WPP 03:11 The Value of Data Collaboration 06:18 Intelligence Beyond Identity and AI Integration 09:28 Privacy and Control in Data Collaboration 12:29 Enhanced Capabilities for WPP Clients 15:32 Product Roadmap and Future Integration 18:25 Mission-Driven Approach and Team Dynamics Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various companies. She discusses the importance of human connection in business, the evolving landscape of ad tech, and how her background in psychology informs her approach to partnerships. Allie also reflects on her motivations, the challenges of balancing work and personal life, and her excitement for the future as she prepares for a new chapter in her life. Key Takeaways Ali's journey into ad tech began with a desire to learn something new. Her background in psychology helps her understand clients better. Building trust and confidence is crucial in partnerships. She emphasizes the importance of human connection in business. Ali believes in setting high standards for herself and her team. Her experiences at various companies shaped her approach to ad tech. She sees the ad tech industry as a puzzle to solve. Ali values the importance of creative strategies in advertising. She believes in the power of communication over email. Finding balance in life is a continuous journey. Chapters 00:00 Introduction to Ali Wendroff 01:08 Journey into Ad Tech 04:32 Influences and Inspirations 07:37 Building from the Ground Up 11:10 Transitioning to ShareThrough 14:14 Industry Trends and Future Outlook 19:50 Psychology in Ad Tech 24:43 Finding Balance and Motivation Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode of The Refresh, Kait from Marketecture dives into a chaotic mix of acquisition rumors, ad fraud allegations, new tech rollouts, and a shift in how advertisers think about data and identity. From TikTok's uncertain future to Spotify's programmatic power play, here's what went down. This week's highlights: TikTok's next owner? – Amazon, Applovin, and even a Trump-backed billionaire consortium are in the mix. Applovin's algorithmic advantage and Amazon's ecomm ambitions make them viable contenders—but antitrust and politics muddy the waters. No matter who ends up with TikTok, creators and advertisers should brace for disruption. Analytics vs. Verification Vendors (Again) – A new 240-page report alleges IAS, DoubleVerify, and HUMAN failed to block millions of ad impressions from known bots. The vendors clapped back, calling the findings flawed and unsubstantiated. Meanwhile, Analytics continues to expose weak points in media quality across the ecosystem, even if some argue the system is working “as designed.” Spotify launches the Spotify Ad Exchange (SAX) – The long-anticipated exchange is here, giving advertisers more control over targeting, measurement, and creative—plus the ability to generate AI-powered audio on-platform. It's a clear move to democratize access and tap into the growing SMB market. WPP acquires InfoSum – WPP is going all in on federated data collaboration and AI-based targeting. With cookies fading and identifiers under scrutiny, the future of audience segmentation may lie in machine learning models and predictive behaviors—not user IDs. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Oren Kaniel, CEO and co-founder of AppsFlyer, shares insights into the evolution of mobile attribution and marketing analytics over the past 14 years. He discusses the initial gap in the market that led to the creation of AppsFlyer, the pivotal moments that validated their approach, and the challenges faced in navigating user privacy regulations. Oren emphasizes the importance of passion and persistence in entrepreneurship, highlighting how these qualities have driven him and his team to innovate and adapt in a rapidly changing industry. Takeaways Oren Kaniel co-founded AppsFlyer to address a gap in mobile attribution. The mobile app ecosystem lacked measurement tools, leading to ineffective marketing strategies. The 'aha moment' for AppsFlyer came when they revealed the inefficacy of ad clicks and impressions. Privacy regulations have significantly impacted data collection and attribution methods. Oren emphasizes the importance of passion in driving innovation and overcoming challenges. The mobile marketing landscape is evolving towards multi-channel solutions. AppsFlyer has become a leader in privacy-enhancing technologies for measurement. The company faced initial skepticism from investors about the viability of mobile attribution. Oren's journey reflects the importance of resilience in entrepreneurship. The future of mobile marketing will focus on privacy-preserving measurement solutions. Chapters 00:00 The Birth of AppsFlyer 05:11 Identifying Market Gaps 10:58 The Aha Moment in Attribution 14:50 Navigating Privacy Regulations 20:03 The Future of Mobile Marketing 25:04 Passion and Persistence in Entrepreneurship Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode of The Refresh News, Kait from Marketecture unpacks the countdown to TikTok's next ban deadline, Facebook's surprising return to its roots, and Meta's controversial push for principal-based media buying. It's a blend of tech speculation, platform nostalgia, and some hard-hitting ad industry strategy. This week's highlights: TikTok + Perplexity? – With only days until the next ban deadline, Perplexity is pitching a future where TikTok becomes an AI-fueled search powerhouse. Imagine contextual Q&A built into your video feed, creator discovery powered by real user questions, and cross-platform personalization. Is it wishful thinking? Maybe. But it would be a bold reset for the social ecosystem. Facebook goes back to basics – Meta execs have finally admitted what users have been saying for years: we just want to see our friends. Facebook is reintroducing a dedicated feed for friends and family content. It's a move driven by declining engagement and the growing sense that AI-generated filler isn't cutting it. Principal-based media buying – Meta is enticing major holding companies with bulk inventory deals, letting agencies buy media in advance and resell it to clients. Critics say it sacrifices transparency and trust. Supporters say it drives performance and margin. Either way, it signals a more aggressive monetization strategy as economic pressures mount. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AdTechGod Pod, Heather Macaulay, President of MadTech, shares her journey through the ad tech industry, discussing her career path, the culture at MadTech, and the always changing AdTech and MarTech industry. She emphasizes the importance of connectivity, efficiency, and personal relationships in the industry, while also addressing the challenges of maintaining work-life balance. Heather provides valuable insights into the future of the industry and the significance of collaboration in solving complex problems. Takeaways Heather's journey began in mobile marketing before transitioning to ad tech. The importance of education in sales and client relationships. MadTech focuses on product and data consultancy in the AdTech and MarTech space. A shift from checkbox solutions to intentional investment in technology. The convergence of AdTech and MarTech is becoming more pronounced. Efficiency is a key trend in the industry, driven by client needs. AI is playing a significant role in enhancing product development. Personal relationships are crucial in the ad tech industry. Finding balance in life is a continuous challenge for professionals. Connectivity between platforms is essential for future success. Chapters 00:00 Introduction to Heather Macaulay and Her Journey 03:01 Career Path and Industry Insights 06:05 MadTech's Culture and Team Dynamics 08:50 The Future of AdTech and MarTech 11:57 The Shift Towards Efficiency in the Industry 14:55 Personal Connections in AdTech 17:56 Finding Balance in a Demanding Industry 20:55 Key Takeaways and Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode of The Refresh, Kait from Marketecture covers a surprisingly calm week in advertising—on the surface. From Claude's long-awaited web search update to billion-dollar losses at Apple TV+ and a broader philosophical take on the state of the ad industry, this one is quiet but loaded. This week's highlights: Anthropic enables web search on Claude – Finally joining ChatGPT, Gemini, and Perplexity in bridging the gap between outdated training data and real-time relevance Apple TV+ has lost $1B – While not a big deal for Apple financially, it raises questions about a potential larger strategy around measurement, data, and platform control A shift in the foundation of ad tech – The legacy model of programmatic is being re-architected, challenged by AI, changing consumer behavior, and the collapse of traditional tools like cookies and MTA Advertisers are leveling up – Seeking transparency, platform consolidation, and ownership of their data Vendors are all blending together – DSPs, SSPs, and media networks must find new ways to differentiate beyond surface-level features #adtechgod #advertising #news #adtech #god Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Refresh by Marketecture Media, host AdTechGod speaks with Grant Parker, President at The new Innovid, about the recent rebranding following Mediaocean's acquisition of Innovid. They discuss the significance of the merger, the strategic choice of the name Innovid, and the future direction of the company, focusing on innovation, transparency, and the integration of capabilities from both Innovid and Flashtalking. The conversation highlights the evolving advertising technology space and the company's commitment to providing clients with a comprehensive, omni-channel solution. Takeaways The rebranding to Innovid reflects a commitment to innovation. The merger aims to provide brands with better choices in advertising technology. There is a significant shift towards CTV and AI in advertising. Transparency in brand-consumer connections is increasingly demanded. The merger combines the strengths of Innovid and Flash Talking. Clients will experience immediate benefits from the merger. The focus is on scaling personalization across all screens. Innovid is now the second largest independent ad server. The integration will enhance creative delivery and measurement capabilities. The future of advertising lies in an omni-channel operating system. Chapters 00:00 Introduction to Innovid's Rebranding 03:00 Industry Shifts and the Merger's Significance 06:00 Integration Plans and Future Innovations Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AdTechGod pod, host AdTech God interviews Molly McArdle, SVP Marketplace at Sonobi. They discuss Molly's journey into the ad tech industry, the challenges and rewards of working in startups, the importance of demand transparency in advertising, and the role of AI in improving inventory quality. Molly also shares insights into staying motivated, her involvement in community service, and the experiences of women in the ad tech space. Takeaways Molly started her career in ad tech at a small startup with no prior experience. Working in a startup allows for personal growth and a unique company culture. Transitioning into sales was a pivotal moment in Molly's career. Demand transparency is crucial in the advertising supply chain. Education and awareness are key for brands and agencies in ad tech. AI is becoming integral in improving ad tech processes. Building a strong network is essential for support in challenging times. Community involvement is important for personal fulfillment. Women in ad tech can build strong networks and support each other. Confidence and assertiveness are vital for success in the industry. Chapters 00:00 Introduction to Ad Tech and Molly McArdle 03:04 Molly's Journey into Ad Tech 05:47 The Startup Experience and Its Challenges 08:51 Industry Trends and Demand Transparency 12:00 The Role of AI in Ad Tech 14:59 Maintaining Motivation in a Volatile Environment 17:56 Community Involvement and Giving Back 21:10 Women in Ad Tech: Challenges and Triumphs Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Refresh, Kait from Marketecture Media breaks down the biggest developments in advertising and media, from Scope3's AI-driven innovations to Meta's new fact-checking approach and the latest on TikTok's uncertain future. This week's highlights: Scope3's AI-powered announcements – A new Agentic Advertising Platform and brand standards designed to optimize media buying and reduce carbon emissions AI's impact on advertising jobs – How AI agents could replace traditional media roles Meta launches Community Notes – A new fact-checking system inspired by X, with an uncertain road ahead Publicis wins Coca-Cola's media business – Consolidating its dominance in performance media TikTok's April 5 deadline approaches – Oracle emerges as a frontrunner, but China's approval remains a major obstacle NBC's massive Olympics deal – A pivotal moment for media strategy and execution Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is transforming creative production. The conversation emphasizes the need for measurement in advertising effectiveness and the future of TV as a viable platform for all businesses. Takeaways Universal Ads aims to simplify TV advertising for SMBs. The partnership with Ramp allows businesses to access TV advertising easily. Premium video content is crucial for effective advertising. AI is being leveraged to create ads and streamline production. TV advertising can be as accessible as social media ads. A budget of $500 can get businesses started with TV ads. Measurement of TV ad performance is essential for proving value. Creative production challenges for SMBs are being addressed with AI. TV advertising can enhance the effectiveness of social media ads. The future of TV advertising looks promising for all business sizes. Chapters 00:00 Introduction to the Podcast and Guest 01:28 Making TV Advertising Accessible to SMBs 04:46 The Role of Premium Video in Advertising 07:31 Leveraging AI for Creative Production 08:51 The Future of TV Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod is joined by Meagan Myers, Director, Account Management & Partnership at AMC Networks, shares her journey in the ad tech and streaming television industry. She discusses her career path, the unique strategies AMC employs to engage audiences, and the importance of partnerships and human connections in business. Meagan also highlights the challenges faced in the streaming industry and the diverse content offerings of AMC, emphasizing the brand's commitment to meeting audience needs. Takeaways Meagan's journey in programmatic advertising has been extensive and transformative. Starting her career at SpotX, she gained valuable experience in ad tech. Meagan's move to Paris was a pivotal moment in her career. AMC Networks focuses on distributing content across multiple platforms. The importance of audience engagement is central to AMC's strategy. Partnerships are crucial for monetization and growth in the ad tech space. Human connection is key to successful business relationships. AMC's diverse content caters to a wide range of audience preferences. Challenges in the streaming industry include adapting to changing viewer habits. Meagan aspires to create a wine and cheese store, reflecting her passion for food and connection.  Chapters 00:00 Introduction to Meagan Myers and Her Journey 03:00 Meagan's Career Path and Experiences 06:07 AMC's Unique Approach to Streaming 08:55 Ad Strategy and Audience Engagement 12:00 Partnerships and Monetization Strategies 15:04 The Importance of Human Connection in Business 17:54 Content Diversity and Audience Loyalty 21:01 Challenges in the Streaming Industry 23:57 Personal Insights and Future Aspirations Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Refresh, Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr, Publicis, and more. This week's highlights: T-Mobile acquires Blis – Expanding its ad business with a privacy-focused omnichannel platform Viant acquires Lockr – Helping publishers integrate first-party data into alternative IDs Publicis acquires Lotame – Strengthening its data dominance with 4 billion consumer profiles The rise of alternative IDs – The challenges of scaling identity solutions in ad tech Google & the DOJ – What's next for Chrome & Android? Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, the conversation revolves around the recent acquisition of Rockerbox by DoubleVerify, focusing on the implications for digital advertising, particularly in measurement and attribution. The guests, Doug Campbell and Ron Jacobson, discuss the importance of transparency in advertising, the integration of measurement solutions, and the benefits for advertisers in understanding their ad spend effectiveness. They also touch on the challenges of measuring outcomes across various channels and the future of supply-side platforms in the advertising ecosystem. Takeaways The acquisition of Rockerbox enhances DoubleVerify's measurement capabilities. Rockerbox helps brands measure outcomes across multiple advertising channels. Transparency is crucial for building trust in digital advertising. Double Verify is expanding its focus from brand safety to measurement solutions. Advertisers can benefit from integrating Rockerbox's technology for better insights. Understanding which channels drive conversions is essential for advertisers. The integration process will require some implementation work for advertisers. Granular data insights will help advertisers make informed decisions. Rockerbox excels in centralizing and normalizing data for accurate measurement. Different channels require unique methodologies for effective attribution. Chapters 00:00 Introduction and Announcements 06:20 DoubleVerify's Shift Towards Measurement Solutions 12:34 The Importance of Transparency in Advertising 19:32 Future of Supply Side Platforms and Advertisers Learn more about your ad choices. Visit megaphone.fm/adchoices

Vanessa Otero, CEO of AdFontes, shares her unique journey from being a patent attorney to founding a company that rates news sources based on reliability and political bias. The conversation delves into the challenges of navigating free speech in advertising, the evolving landscape of media, and the importance of supporting reliable journalism. Otero discusses how advertisers can better engage with trustworthy news sources and challenges the conventional wisdom around sentiment analysis in advertising. Takeaways Vanessa Otero transitioned from law to AdTech through a passion for media reliability. AdFontes rates news sources to help readers and advertisers navigate bias. The rise of partisan media has led to a fragmented news landscape. Advertisers are increasingly avoiding news outlets, impacting journalism. Brand safety tools often block valuable news content due to keyword filtering. The First Amendment protects free speech but allows private companies to moderate content. The definition of 'press' is evolving in the digital age. Negative news is crucial for public awareness and engagement. Advertisers can benefit from associating with high-quality news content. Sentiment analysis in advertising may overlook the importance of negative news. Chapters 00:00 From Law to AdTech: Vanessa Otero's Journey 07:58 Navigating Free Speech and Advertising Pressures 14:30 The Evolving Landscape of News and Media 20:45 AdTech Solutions: Bridging Advertisers and Reliable News 26:44 Challenging Sentiment Analysis in Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTech God speaks with Kathy Argyriou, Head of Publisher Sales at Freewheel. Kathy shares her journey in the advertising industry, emphasizing the importance of networking and mentorship. She discusses the unique challenges women face in the industry, particularly regarding work-life balance. The conversation shifts to the rise of Connected Television (CTV) and its impact on advertising, as well as the role of AI in transforming the advertising landscape. Kathy concludes by reflecting on changing consumer habits and the evolution of content consumption. Takeaways Networking is key to success in any industry. Women often face unique challenges in balancing work and family. The advertising landscape is rapidly evolving with CTV. AI is transforming how advertising campaigns are executed. Building relationships is a long-term investment. Mentorship can significantly impact career growth. Work-life balance is often a myth, especially for women. Consumer behavior is changing with new technology. Binge-watching has changed how we consume content. The future of advertising will be driven by programmatic transactions. Chapters 00:00 Introduction to Kathy Argyriou and Her Journey 05:51 The Importance of Networking and Mentorship 11:19 Challenges Faced by Women in the Industry 17:41 The Rise of Connected Television (CTV) 22:54 The Future of Advertising and AI's Role 25:24 Changing Consumer Habits and Content Consumption Learn more about your ad choices. Visit megaphone.fm/adchoices

Kelly McMahon, SVP and Head of Global Operations at LG Ad Solutions, shares her journey through the streaming Tb industry, discussing her career beginnings, the evolution of connected TV (CTV), and the impact of AI on advertising. She emphasizes the importance of embracing change, understanding consumer behavior, and building relationships in the industry. Kelly also reflects on the challenges and opportunities in this rapidly changing industry, highlighting the need for effective measurement and insights. Takeaways Kelly started her career in marketing for a multifamily housing company. She transitioned to ad tech to embrace the changing media landscape. SpotX was pivotal in her career, focusing on operations and customer success. Understanding both supply and demand sides of ad tech is crucial. Education on CTV buying has improved among media buyers. Measurement and insights are essential for proving ad effectiveness. AI is focused on enhancing consumer experience and content recommendations. Building relationships in ad tech is vital for collaboration. Change is challenging but necessary for growth in the industry. Kelly would consider being a travel agent if not in ad tech. Chapters 00:00 Introduction to the Ad Tech Landscape 01:43 Kelly's Career Journey in Ad Tech 07:03 SpotX and the Evolution of CTV 10:37 Navigating the Changing Landscape of TV Advertising 12:44 Understanding CTV as a Performance Channel 14:26 The Role of AI in Streaming and Advertising 21:35 The Importance of Relationships in Ad Tech 25:37 Personal Insights and Future Aspirations Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AdTechGod Pod, Rob Wilk, Yahoo's Chief Revenue Officer, shares his career journey in advertising, highlighting his experiences at notable companies like Overture and Microsoft. He discusses the cultural shift at Yahoo, the integration of AI in advertising, and the importance of personal connections in the industry. Rob emphasizes the joy of working in advertising and the significance of brand loyalty, particularly towards Yahoo and Microsoft. Takeaways Rob Wilk has a 30-year career in advertising. He was the first salesperson at Rollingstone.com. Yahoo is experiencing a cultural revival with many former employees returning. AI is integrated into all Yahoo products, enhancing advertising outcomes. The advertising industry is fun and attracts passionate people. Rob values personal connections and relationships in his career. Helping others brings Rob personal satisfaction. AI should be seen as a tool to enhance work, not a threat. The culture at Yahoo emphasizes collaboration and positivity. Rob respects the leadership and culture at Microsoft.  Chapters 00:00 Introduction to Rob Wilk and Yahoo's Revival 01:20 Rob Wilk's Career Journey in Advertising 06:12 The Evolution of Digital Advertising and Overture 11:59 Yahoo's Cultural Shift and Team Dynamics 16:23 AI's Impact on Advertising and Sales 22:00 The Joy of the Advertising Industry and Personal Connections 29:39 Brand Loyalty and Reflections on Microsoft Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod interviews Vitaly Pecherskiy, CEO of StackAdapt, discussing the company's recent funding of $235 million, its innovative approach to advertising technology, and the importance of company culture. Vitaly shares insights on how StackAdapt aims to accelerate growth for its clients through their core pillars of Solutions, Automation and Experience while maintaining a focus on responsible advertising practices. Takeaways StackAdapt focuses on accelerating growth for its customers. The company culture is shaped by every employee's actions. AI and automation are key areas of investment for StackAdapt. StackAdapt aims to be a growth technology platform, not just a DSP. The company has a diverse customer base across various industries. Funding will be used for research, development, and global distribution. Vitaly emphasizes the importance of customer acquisition as a fundamental truth. StackAdapt's approach is to be distinctly unique in creating value. The company is not overly concerned with competitors, focusing instead on self-improvement. Future product launches are planned to enhance StackAdapt's offerings. Chapters 00:00 Introduction to Market Texture and Upcoming Events 01:00 Vitaly Pecherskiy and StackAdapt Overview 06:49 Funding and Future Plans for StackAdapt 10:50 Company Culture and Employee Engagement 15:04 Automation, AI, and Responsible Advertising 18:57 Vision for the Future and Competitive Landscape Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Ad TechGod Pod, host AdTechGod interviews Dave Simon, Vice President of Sales at Viant. They discuss Dave's extensive career in advertising, starting from his early days as a media buyer to his pivotal role in the rise of programmatic advertising at BrightRoll. The conversation digs into the challenges faced during the pandemic, the future of advertising with a focus on AI and CTV, and the importance of human connections in the advertising industry. Dave shares insights on navigating industry disruptions and the continuous evolution of advertising technology. Takeaways Dave Simon's journey in advertising began with a passion for creativity. Transitioning to sales was driven by a desire for entrepreneurial excitement. The rise of programmatic advertising marked a significant shift in the industry. Navigating challenges during the pandemic highlighted the importance of adaptability. AI and CTV are key trends shaping the future of advertising. Identity and privacy concerns are increasingly relevant in the ad tech landscape. The human element in ad tech fosters collaboration and support among peers. Continuous learning is essential in an ever-evolving industry. Disruption can come from unexpected sources, changing the landscape rapidly. The future of advertising is bright with innovation and new opportunities. Chapters 00:00 Introduction to Dave Simon and His Journey 01:24 Dave's Early Career and Transition to Sales 06:34 The Rise of BrightRoll and Programmatic Advertising 12:07 Navigating Challenges During the Pandemic 15:13 The Future of Advertising: AI, CTV, and Privacy 23:37 The Human Element in Ad Tech 28:07 Disruption in the Advertising Industry Learn more about your ad choices. Visit megaphone.fm/adchoices

David Cohen, CEO of the Interactive Advertising Bureau (IAB), joins AdTechGod to wrap up the 2025 IAB ALM event in Palm Desert.  We discuss the highlights of the conference, including the potential for a national data privacy law, the creative revival driven by generative AI, and the rise of multiple identity solutions. You'll also find out why sustainability and DEI are more critical than ever and learn how the IAB is helping marketers tackle today's toughest privacy challenges.  Finally, David shares where the next IAB ALM gatherings will be held, so you can start planning. Takeaways AI is fundamentally changing media buying and measurement. The advertising industry must diversify its strategies post-cookie. Regulatory challenges are increasing with state-specific privacy laws. A national data privacy law could simplify compliance for advertisers. Creativity in advertising is being revitalized by generative AI. The future of advertising will involve multiple identity solutions. Sustainability and DEI are critical issues that need attention. The IAB is actively working on tools to help the industry navigate privacy laws. San Antonio will be the new host city for IAB ALM in 2027 and 2028. The advertising industry must adapt quickly to changing consumer behaviors. Chapters 00:00 Introduction to the Advertising Landscape 01:29 AI's Impact on Media Buying and Creativity 07:01 Navigating Cookie Deprecation and Identity Solutions 10:08 Regulatory Challenges in Advertising 16:02 Future of the IAB ALM and Industry Trends Learn more about your ad choices. Visit megaphone.fm/adchoices

Host AdTech God speaks with Mark McEachran, Senior Vice President of Product Management at Yieldmo. They discuss Mark's journey in the ad tech industry, the importance of building and innovation, and the challenges faced in product management. Mark shares various insights , the impact of privacy regulations, and the future of cross-media advertising. The conversation highlights the transformative experiences Mark has had at various companies, particularly at Rubicon Project, and reflects on the legacy of cookies in digital advertising. Takeaways Mark's journey in ad tech began in the early 2000s. Building products in ad tech is both challenging and rewarding. Transformative experiences at Rubicon Project shaped Mark's career. The ad tech landscape is evolving with blurred lines between buy and sell sides. Innovation is crucial in a competitive market. Privacy regulations are a significant challenge for product managers. Cross-media advertising presents new growth opportunities. The legacy of cookies is still felt in the industry. Mark emphasizes the importance of household targeting in the future. Collaboration and transparency within teams lead to better outcomes. Chapters 00:00 Introduction to Ad Tech and Mark McEachran 01:18 Mark's Journey in Ad Tech 04:45 The Joy of Building in Ad Tech 08:09 Transformative Experiences at Rubicon Project 10:41 Navigating the Evolving Landscape of Ad Tech 15:57 Challenges in Product Management and Innovation 19:13 Future Growth Opportunities in Cross-Media Advertising 26:23 Reflections on Industry Changes and the Cookie's Legacy Learn more about your ad choices. Visit megaphone.fm/adchoices

In my conversation with Jennifer Q. Chen, President and Chief Revenue Officer at Connatix, we explore her path in the ad tech industry, examine what Connatix's recent merger with JWP (JW Player) means for the video and technology space, and discuss key topics such as adtech fundamentals, AI-powered content discovery, and the importance of community.Jenn shares insights on finding happiness in a fast-paced work environment and the challenges and opportunities that lie ahead in the advertising space. Takeaways The merger of Connatix and JW Player is a significant development in the ad tech industry. Jenn Chen's journey from banking to ad tech highlights the diverse paths into the industry. Understanding the fundamentals of ad tech is crucial for success as a revenue leader. The community in the ad tech space is supportive and collaborative. AI is transforming content discovery but also presents challenges for traditional publishing. The future of advertising lies in contextual and creative data strategies. Mergers and acquisitions are a constant in the ad tech landscape. Finding joy in work is essential, even in a fast-paced environment. The evolution of video technology is reshaping advertising strategies. Change is the only constant in the ad tech industry. Chapters 00:00 Introduction to the Ad Tech Landscape 02:14 Jenn Chen's Journey in Ad Tech 06:51 The Merger of Connatix and JW Player 10:28 Understanding the Ad Tech Ecosystem 12:46 The Evolution of Video Technology 15:51 Future Opportunities in Advertising 19:29 The Role of AI in Content Discovery 23:27 Community and Longevity in Ad Tech 27:17 Finding Happiness in a Fast-Paced Industry Learn more about your ad choices. Visit megaphone.fm/adchoices

Anna Bager, President and CEO of the Out-of-Home Advertising Association of America (OAAA), discusses the evolving out-of-home (OOH) industry, particularly in the context of digital transformation and programmatic advertising. She shares her journey from Sweden to leading the OAAA, the challenges faced during the pandemic, and the unique advantages of OOH advertising, including its brand safety and effectiveness. Anna emphasizes the importance of cultural adaptation in the U.S. market and highlights the exciting innovations and growth opportunities within the OOH space, while addressing common misconceptions about the industry. Takeaways OOH advertising is evolving with digital transformation. Anna Bager's international experience enriches her leadership. The pandemic presented challenges but also opportunities for OOH. Digital OOH allows for more dynamic and targeted advertising. Programmatic advertising is a key growth driver for OOH. OOH is often overlooked but is a vital part of advertising. Cultural adaptation is crucial for success in the U.S. market. OOH ads are generally perceived as non-intrusive and brand safe. The industry is seeing increased interest and innovation post-pandemic. Misconceptions about OOH advertising complicate its understanding. Chapters 00:00 Introduction to OOH Advertising and Anna Bogger 05:17 Anna's Journey to OAAA Leadership 11:02 Cultural Adaptation in the U.S. Market 12:21 The Evolution of Digital Out of Home 20:24 Programmatic Advertising in OOH 21:35 Exciting Innovations in OOH Advertising 25:12 Common Misconceptions About OOH Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

Sam Bloom, Head of Partnerships at PMG, shares his extensive journey in the advertising industry, discussing the importance of transparency, the impact of family legacy, and the CTV industry. He emphasizes the need for creativity in advertising and the challenges posed by privacy regulations, while also highlighting the potential for innovative solutions in the ad tech space. Takeaways Sam Bloom is a third-generation advertiser with a rich family history in the industry. Transparency in advertising is crucial for building trust with clients. The advertising industry faces significant challenges due to poor financial incentives. Connected TV is a transformative opportunity for advertisers. Privacy regulations are becoming increasingly complex and fragmented. The future of advertising will rely heavily on creative solutions. Understanding consumer emotions can enhance advertising effectiveness. The rise of the creator economy is reshaping how brands connect with audiences. Testing creative ideas quickly can lead to more effective advertising campaigns. The relationship between brands and consumers is evolving, emphasizing authenticity. Chapters 00:00 Introduction to Sam Bloom and PMG 01:16 Sam Bloom's Journey in Advertising 05:40 The Importance of Transparency in Ad Tech 07:05 Family Legacy and Its Impact on Business 09:41 The Role of Marketing in Advertising 15:08 Exploring Connected TV and Its Potential 27:15 The Future of Privacy and Advertising 30:04 The Rise of Creative in Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod interviews Inderpreet Sandhu, Head of CTV Platforms and Ecosystems at Google. They discuss Inderpreet's journey into the ad tech space, the evolution of advertising formats, and the importance of user experience in streaming.Inderpreet shares insights on YouTube's growing dominance, the positive trends in the ad tech industry, and the significance of continuous learning and community in career growth.TakeawaysInderpreet's journey into ad tech was not straightforward.Understanding the publisher's perspective is crucial for success.New ad formats are essential for enhancing user experience.YouTube is becoming a dominant force in content consumption.The ad tech industry is focusing on quality and differentiation.Continuous learning is vital for career growth in ad tech.Ad tech is a community that fosters collaboration and support.Innovative ad formats can improve user engagement.The relevance of ads is improving with better targeting.Positivity in the industry is growing despite challenges.Chapters:00:00 Introduction to Inderpreet Sandhu and Google CTV01:15 Inderpreet's Journey into Ad Tech04:25 Understanding Publisher Perspectives07:13 Adapting to New Formats in Streaming11:28 Innovative Ad Formats and User Experience14:39 YouTube's Dominance in Content Consumption20:24 Positivity in the Ad Tech Industry24:02 Career Growth and Learning in Ad Tech30:04 Passion for Ad Tech and Community

Shachar Orren, co-founder and CMO of EX.CO, shares her journey from journalism to the ad tech industry, discussing the evolution of video consumption, the importance of listening to customers, and the role of AI in enhancing video strategies. She highlights the challenges of differentiation in a competitive market and the future trends in video and content technology.TakeawaysShachar transitioned from journalism to ad tech to leverage his knowledge.EX.CO started as a pub tech company focused on enhancing publisher engagement.Video content has become crucial for publishers and advertisers alike.Listening to customer needs is essential for product development.AI and machine learning are integral to Xco's technology and strategy.The lines between demand and supply sides in ad tech are blurring.Control and transparency are vital for publishers in the ad tech landscape.EX.CO aims to help publishers succeed through innovative technology.Future opportunities lie in expanding beyond traditional web publishing.Shachar's passion for content extends beyond ad tech into personal interests.Chapters:00:00 Introduction to Shachar Orren and Xco02:09 Shachar's Journey from Journalism to Ad Tech04:40 The Evolution of Video Consumption and Technology09:17 Key Milestones and Differentiation in Xco's Strategy11:26 Bridging the Gap Between Demand and Supply Sides15:44 The Role of AI in EX.CO's Future20:25 Challenges and Growth as a Co-Founder23:00 Future Trends and Opportunities in Video24:45 Passions Beyond Ad Tech: Karaoke and Content

We discuss the merger between Omnicom and IPG, exploring its implications for the advertising industry, clients, and smaller agencies. The conversation highlights the potential consolidation of power, financial implications, and the shift towards an AI and data-driven era in advertising. Experts share insights on how this merger may affect client relationships, agency dynamics, and the future landscape of advertising, including the opportunities for smaller agencies to thrive amidst the changes.Thank you to my guests: Arielle Garcia from Check My AdsMike Evans from MagniteBernard Urban from BCSI/Silverblade PartnersTakeawaysThe Omnicom and IPG merger represents a significant consolidation of power in the advertising industry.There are concerns about the impact of this merger on competition and smaller agencies.The merger is expected to create $750 million in cost synergies, primarily from back-office functions.Access to first-party data is a key focus, but much of it remains third-party data.The merger may lead to increased friction with clients due to potential conflicts of interest.Cash management is critical for the success of the merged entity.The advertising industry is transitioning into an AI and data-driven era.The merger could lead to more pressure on the publisher landscape and media owners.Smaller and mid-sized agencies may find new opportunities as larger agencies consolidate.The future of advertising will require agencies to adapt to changing market dynamics and client needs.

John Rogers, SVP at Nexxen, shares his extensive journey in the ad tech industry, starting from his early days at Advertising.com to his current role at Nexxen. The conversation digs into the evolution of supply and demand in ad tech, the growing importance of transparency, and the trends shaping the future of the industry, including the rise of CTV. John also reflects on his leadership style and aspirations beyond ad tech, hinting at a potential future in education.Takeaways:John's career began at Advertising.com in 2002.The culture at Advertising.com shaped many industry leaders.Daily management meetings foster accountability and performance.Nexxen's strategy includes both DSP and SSP capabilities.CTV is a significant growth area in advertising.Transparency is crucial for building trust with clients.The evolution of ad tech requires adapting to new demands.Leadership development is a passion for John.John values the connections made throughout his career.The future of ad tech will focus on data-driven solutions.Chapters00:00 The Journey Begins: John's Early Career in Ad Tech10:09 Navigating the Evolving Landscape of Supply and Demand14:50 Trends in Ad Tech: CTV and Market Dynamics19:20 The Importance of Transparency in Advertising24:34 Future Aspirations: Beyond Ad Tech

In this episode of the Ad Tech God Pod, host AdTechGod interviews Jeromy Sonne, CEO of daypart.ai, discussing his unconventional journey into the ad tech industry, the transformative potential of AI, and the challenges faced by small and medium businesses in accessing advertising tools. Jeromy shares insights on the importance of creativity in advertising, the always changing digital industry, and his personal brand loyalties, emphasizing product quality over marketing hype.Takeaways:Jeromy's career in ad tech was unplanned and evolved over time.AI is expected to transform the ad tech industry significantly.There is a gap in access to advertising tools for SMBs.Creativity in advertising remains a human strength despite AI advancements.The ad tech industry needs to become more equitable for all brands.AI can help streamline campaign management and analytics.The future of advertising may see a creative renaissance due to AI.Jeromy emphasizes the importance of product quality in brand loyalty.The industry is moving towards a more meritocratic marketplace.AI could disrupt traditional ad tech business models. Chapters00:00 Introduction to Ad Tech and Jeromy Sonne01:36 Jeromy's Journey into Ad Tech07:06 The Role of AI in Ad Tech21:14 Challenges in the Ad Tech Industry28:27 The Future of SMBs in Ad Tech30:04 Brand Loyalty and Personal Preferences

In this episode, we dive into the $500 million acquisition of Innovid by Mediaocean. What does this deal mean for advertisers, connected TV, and the fight against walled gardens? Joining us are Aaron Goldman, CMO of Mediaocean, and Dani Cushion, CMO of Innovid, who share insider insights on how this merger will redefine data control, measurement, and ad performance. From strategic goals to branding challenges (Flashavid, anyone?), we cover it all. Don't miss this in-depth discussion on the future of advertising!

In this special episode of the Refresh by AdTechGod, we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025. We chat about what this means for the connected TV (CTV) space; everything from possible conflicts of interest and the role of OEMs to how it might shake up the user experience. The panel takes a closer look at the challenges and opportunities this new OS brings, including the need for better interoperability and smarter monetization strategies. We also touch on the current state of CTV, how consumer experiences are becoming more commoditized, and what The Trade Desk's strategy might mean for the market. Thats not all! There's talk about publisher monetization struggles, discoverability issues, and how AI could step up to improve user experiences. Thank you to my guests: Tony Marlow from LG Ad SolutionsScott Ensign from Butler/TilShiv Gupta from U Of Digital. Thank you to Azerion for Sponsoring this episode. TakeawaysTrade Desk's Ventura aims to disrupt the existing OS landscape.The success of CTV advertising relies on user experience and hardware.Partnerships with OEMs are crucial for Trade Desk's strategy.The CTV market is currently chaotic and needs order.Trade Desk's entry could increase competition among existing OS providers.The narrative of being agnostic may be challenged by Trade Desk's new role.Agencies see potential benefits in Trade Desk's ownership of technology.Distribution is key to the success of any new OS.The TV hardware market is highly competitive and low-margin.Improving user experience is essential for the growth of CTV. The consumer experience in CTV is currently commoditized.Publisher monetization is becoming increasingly complex.Trade Desk's strategy focuses on enhancing backend value.AI integration is key to improving content discoverability.The CTV market is ripe for innovation and disruption.Increased competition can lead to better products and services.Trade Desk's OS aims to control the CTV ecosystem.The future of CTV may see significant local media growth.Understanding user experience is crucial for CTV success.The transition from cookies to ACR data is essential for programmatic advertising.Chapters00:00 Introduction and Upcoming Events06:57 The Conflict of Interest in CTV Advertising14:56 Partnership Dynamics Between Trade Desk and OEMs20:14 Market Dynamics and User Experience in CTV25:15 The Commoditization of Consumer Experience in CTV32:12 Trade Desk's Strategy and Market Positioning40:20 The Future of CTV: Opportunities and ChallengesKeywords:Trade Desk, Ventura, CTV, advertising, operating system, LG ads, Sonos, agency perspective, market dynamics, user experience, CTV, Trade Desk, consumer experience, advertising, market competition, AI, discoverability, monetization, programmatic, user experience, AdTechGod

Xander Katsatos, the head of sales at Beeswax, shares his journey in the ad tech industry and discusses trends in the market. He highlights the importance of staying up to date with industry news and trends through sources like newsletters, podcasts, and publications. Xander also emphasizes the need for sales professionals to focus on what they're good at and put in the effort to succeed. He discusses the challenges of fragmented content distribution and the shift towards private marketplace deals and audience targeting in connected TV. Xander also raises questions about the future of the industry and the importance of adapting to constant change.

AdTechGod discusses the recent acquisition of Iris TV by Viant Technologies with Tim and Chris Vanderhook. In this episode, we dive into Viant's recent acquisition of Iris TV, aimed at boosting transparency and improving targeting and measurement in the growing CTV space, where over 40% of ad spend on Viant's platform now flows. We explore how this move strengthens Viant's ad products to compete with walled gardens while keeping Iris TV independent to support an open ecosystem. We'll also look at the importance of understanding content at a detailed level to give advertisers the edge in reaching the right audiences.takeawaysViant acquired Iris TV to enhance transparency in the CTV ecosystem.The acquisition aims to provide better targeting and measurement capabilities.CTV is growing rapidly, with over 40% of total spend on Viant's platform.The focus is on creating superior ad products to compete with walled gardens.Iris TV will operate independently to support the open ecosystem.Understanding content at a granular level is crucial for advertisers.Privacy regulations are shaping the future of ad tech.The market is excited about the potential of Iris TV.Investment in ad tech is essential for the open ecosystem's growth.Viant aims to attract more entrepreneurs to build innovative solutions.Chapters00:00 Introduction to the Acquisition01:07 The Purpose Behind Acquiring Iris TV05:14 The Future of CTV and Walled Gardens08:14 Iris TV's Independence and Its Role10:37 Understanding Content and Privacy in CTV18:33 Market Reactions and Future ProspectsMentioned in this episode:Sweet Suites

Tyler Fitch the SVP of Partnerships at AdRise chats with AdtechGodTyler Fitch shares his extensive experience in ad tech, from his early days in sales to his expertise in programmatic, highlighting the challenges of monetization and user retention in the rapidly growing connected TV space. He attributes Tubi's success to its strong focus on user experience and personalization, which has been pivotal in maintaining engagement. As FAST platforms reshape the streaming landscape and traditional TV budgets shift towards connected TV, Tyler emphasizes the critical need to prove ROI for advertisers. He also underscores the importance of building strong industry relationships and leveraging networks for career advancement in this competitive space.TakeawaysTyler Fitch has a diverse background in ad tech, starting from sales to programmatic.Tubi's growth is attributed to its focus on user experience and personalization.The rise of FAST platforms is changing the landscape of streaming services.Monetization remains a significant challenge in the ad-supported model.Proving ROI for advertisers is crucial for the future of connected TV.Building relationships in the industry is key to career success.Tubi's Super Bowl ad significantly boosted its brand recognition.The industry is seeing a shift from traditional TV budgets to connected TV.Maintaining user engagement is essential for Tubi's continued growth.Tyler encourages professionals to lean into their networks for career advancement.Chapters00:00 Introduction to Tyler Fitch and Tubi04:25 The Growth of Tubi and FAST Platforms09:29 Challenges in Monetization and User Retention15:22 Proving ROI in Connected TV20:31 Navigating Industry Challenges and Relationships24:19 Advice for Career Growth in Ad Tech

AdTechGod interviews Catherine Perloff from Adweek, exploring her journey into advertising journalism, the intersection of advertising and culture, and the constant change in ad tech. They discuss trends such as consolidation, transparency, and the challenges of fraud in advertising, as well as the impact of walled gardens and regulation on the industry. The conversation also touches on the influence of AI on journalism and content creation, emphasizing the importance of quality in an increasingly crowded digital space.TakeawaysCatherine transitioned from financial journalism to advertising to explore the intersection of business and culture.The advertising industry is evolving with a greater emphasis on creativity and technology.Consolidation in ad tech is leading to fewer players and more focus on transparency.Fraud and invalid traffic remain significant challenges in the advertising space.Walled gardens are dominating ad spend, raising concerns for open web publications.Regulation is slowly impacting how tech companies operate in the advertising space.The lack of visibility in programmatic advertising is a persistent issue.AI is changing the content landscape, but quality journalism remains essential.Mediocre content generated by AI can dilute the quality of information available online.The future of advertising will depend on balancing innovation with maintaining quality.Chapters00:00 Introduction to Ad Tech and Journalism02:07 Catherine's Journey into Advertising Journalism04:01 The Intersection of Advertising, Culture, and Technology07:51 Trends in Ad Tech: Consolidation and Transparency12:02 Challenges of Fraud and Quality in Advertising16:12 The Role of Walled Gardens in Advertising20:04 Regulation and Its Impact on the Industry23:51 The Influence of AI on Journalism and Content CreationMentioned in this episode:Sweet Suites

AdTechGod sits down with Krista Panoff the SVP, Global Enterprise Development at Innovid. Krista Panoff's career path to adtech was not linear, much like many of us in the space. She has advanced through various roles and now leads Global Business Enterprise Development at Innovid.In this conversation, Krista shares her unique journey from working at a snowboard company to her current role at Innovid, reflecting on the challenges and opportunities she encountered along the way. She discusses career highlights from her time at TransUnion, the innovative work being done at Innovid, and the fast paced CTV industry.Krista emphasizes the importance of focusing on opportunities rather than frustrations in an often very complex industry.Thank you Flashtalking by Mediaocean and AdLib: DSP Advertising Made Easy for sponsoring this episode. TakeawaysKrista Panoff's career path was not linear, starting from a snowboard company to AdTech.The importance of adaptability when transitioning between companies and cultures.Every company has its challenges, and it's crucial to focus on opportunities.Innovid is expanding its offerings beyond measurement to enhance user experience.AI is playing a significant role in creative generation and optimization in advertising.CTV is becoming more accessible to a wider range of advertisers.The industry is seeing a shift towards self-serve ad management systems.Understanding the complexities of the ecosystem is vital for advertisers.The debate around monopolistic practices in AdTech is ongoing and complex.Career growth in AdTech requires perseverance through challenges.Chapters00:00 Introduction to Krista Panoff and Her Journey10:25 Career Highlights and Innovations at TransUnion14:16 Innovid's Core Offerings and the Role of AI17:41 The Future of CTV and Industry Trends25:27 Debates in Ad Tech: Google and Trade Desk Perspectives28:10 Final Thoughts on Career Growth and Innovation

In this episode AdTechGod invites Aziz Rahimtoola, CEO and co-founder of Sabio. Aziz's shares his journey from traditional media to digital advertising, the importance of building an inclusive media ecosystem, and the cultural resilience demonstrated by his team during the COVID-19 pandemic. Aziz emphasizes the need for representation in advertising and the future of content creation in a diverse world.Thank you to Flashtalking and AdLib for sponsoring this episode.

In this episode of the AdTechGod Pod, host AdTechGod interviews Natalie Scully, the Executive Vice President of Revenue, Distribution, and Data Operations at VEVO.Natalie shares her unique career journey, discussing her transition from finance to media, her long tenure at Vevo, and the company's evolution in the streaming space. The conversation leans into the importance of operational roles, the growth of connected television, and the challenges of balancing a demanding career with family life. Natalie also offers valuable insights on confidence, patience, and the significance of continuous learning in one's career.Thank you Flashtalking for sponsoring this episode.

Episode 49 with special guest John WhitmoreJohn is the Senior Vice President of Business Development at 33Across.In this episode of the Ad TechGod Pod, John Whitmore, the SVP of Business Development at 33Across, shares his journey in the industry and discusses the future of adtech. we talk about the changes in media planning over the years, the impact of AI on the industry, and the importance of addressability and measurement. We also touch on the challenges and ethical considerations in the adtech space. John emphasizes the need for the industry to evolve and take responsibility for its actions. He also shares his perspective on work-life balance and finding happiness in both personal and professional life.Thank you Flashtalking for sponsoring this episode.

AdTechGod sits down with Laura MorrisonLaura Morrison is the Sr. Manager, Supply Partnerships at Amagi.Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly changing industry. Laura also discusses the challenges of consolidation in the ad tech space and the shift towards platforms and OEMs becoming the new publishers. She encourages professionals to stay informed, listen to others, and build connections to share knowledge and grow together.Thank you to AdLib for sponsoring this episode.

AdTechGod sits down with Leslie Lee.Leslie Lee is the Sr Vice President of Marketing at Vistar Media. Leslie Lee dives into her journey in the ad tech industry and the evolution of digital out-of-home (DOOH) advertising. As digital out-of-home continues to evolve, Leslie points out key trends, such as the increasing programmatic integration and the rise in brand investment. She touches on how the channel is moving beyond its traditional top-of-funnel role, with more brands leveraging it in lower-funnel campaigns that can now deliver measurable results. She believes that the industry is approaching a tipping point, where digital out-of-home will become a more integrated and crucial part of the broader programmatic advertising ecosystem.Thank you AdLib for sponsoring this episode.

In this special episode, Jason White, Chief Product Officer at Arena Group, discusses the implications of the Google Antitrust case from a publisher's point of view. Publishers may find new opportunities in the wake of the Google antitrust case, but the changes will take a long time. Long-tail publishers stand to benefit from emerging companies, while increased data sharing will enhance market transparency. Ultimately, greater choice in ad tech will benefit publishers, and competition will drive much-needed innovation in the industry.For more information on the Google antitrust case please subscribe to monopoly.marketecture.tvThanks to AdLib for sponsoring this episode.