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So many business owners fall into the trap of focusing only on the end outcome: are sales up or down, did the product sell or not sell, are we profitable? But in reality, we should be focused on measuring the stepping stones along the way that they can control: sales leads collected, on time delivery, managing discretionary expenses, etc. In this, business is much like sports. Focusing solely on the end outcome (did you win or lose?) can only get you so far. You also need to focus on what you're doing in the lead-up to the games. Our guest this week is an expert in preparing athletes for those moments — and helping them measure progress along the way. Bill Maxwell is the Director of Athletic Performance for Olympic sports, with a primary focus on men's basketball, at the University of Iowa. Before that, he was an assistant strength and conditioning coach at the University of Kansas, where he oversaw strength and conditioning programs for the Jayhawk Olympic sports, including basketball, baseball, and swimming and diving. Listen to the full episode for more on how a Division I strength and conditioning coach measures success within his program, the difference between outcome goals and process goals (and how to set both), some of the technological advances that have been made in the strength and conditioning industry, and more. Here's a Glimpse of What You'll Learn: How Bill got started in strength and conditioning as a profession Some of the ways that the strength and conditioning world has progressed over the past couple decades The impact of wearable technology for athletes How Bill and the rest of the team at Iowa measures athletes' nervous systems, and the impact that rest has on performance The most important key performance indicators that athletic programs should measure More about the reactive strength index, and how it serves as the standard for the student-athletes at Iowa How Bill answers the question “how do you know your program is working?” The mindset shifts it takes to be a top-performing athlete The difference between outcome goals and process goals, and why both are important within an athletics program How sleep impacts performance Some of the personal habits Bill has integrated to keep himself at his best every day How much water intake you should really have The 3 action words Bill tries to practice each day, and what each of those words mean to him Resources Mentioned in This Episode: Iowa Olympics Sports Strength & Conditioning Bill Maxwell on LinkedIn “Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones” by James Clear “Leaders Eat Last: Why Some Teams Pull Together and Others Don't” by Simon Sinek “The Brain Always Wins: Improving Your Life Through Better Brain Management” by Dr. John P. Sullivan 40 Strategy Contact 40 Strategy Carl J. Cox on LinkedIn
John P. Sullivan is a sport scientist, clinical sport psychologist and co-author of the book, "The Brain Always Wins: Improving your life through better brain management." John shares why the brain is so important to everything we do and how we can manage it to optimize our performance on and off the field.
In this opening episode of Season 3, I speak with Dr John P. Sullivan. John is a Sport Scientist and Clinical Sports Psychologist. He has over twenty years of clinical and scholarly experience, including his work with the New England Patriots in the National Football League (NFL) for sixteen years assisting with the coordination of sport science and clinical care. Dr Sullivan’s experience also includes such work within the National Basketball Association, Major League Soccer, British Premier Football League, Premier Rugby League, Australian Football League and Olympic national teams. He is an expert consultant for the elite military of the Department of the Navy and law enforcement in regard to performance and welfare needs. As the Clinical Sport Psychologist/Sport Scientist for Providence College and the University of Rhode Island, he maintains positions in Sports Medicine and Sport Science. He is also the Assistant Director of the South County Sports Medicine Concussion Clinic in Wakefield, Rhode Island.Dr Sullivan is a visiting scholar/sport scientist at the Queensland Academy of Sport (QAS)/Australian Institute of Sport (AIS). Dr. Sullivan also serves as an Instructor/Supervisor for Brown University Medical School Sports Medicine Fellowship. He provides consultation to the NFL office on issues related to well-being and performance and is a member of the mental/behavioural health advisement group. Dr Sullivan was one of five national experts identified by the National Collegiate Athletic Association (NCAA) to provide expert contribution to new guidelines for the NCAA Sports Medicine Handbook, and he is the co-lead author for the interdisciplinary consensus statement regarding the treatment of mental health issues with student-athletes, which is sponsored by the National Athletic Trainers Association (NATA) and the NCAA. Dr Sullivan also serves as a Scientific Advisory for five sport technology companies providing support and oversight throughout the development process. He has co-authored three recent chapters; the first on the merging of technology, neuroscience, biofeedback, and sport/performance psychology in Sport psychology: On the way to the Olympic Games; and the second chapter focusing on well-being and mental health issues in athletes within fundamental concepts in sport and exercise psychology; A project sponsored by the International Society of Sport Psychology, and the third chapter for the American Psychological Association (APA) book - Career Paths in Psychology: Where Your Degree Can Take You 3rd edition - focusing on working in sport and the role of Sport Psychologists and properly defining the title, role, and credentials. Web and Social Media Links: www.TheBrainAlwaysWins.com www.PerformanceDocs.com LinkedIn www.linkedin.com/in/sportpsychologist Instagram @TheBrainAlwaysWins Twitter @BrainAlwaysWins Contact me Dr Ian Dunican iandunican@sleep4performance.com.au www.sleep4performance.com.au Twitter: @sleep4perform
Dr. John Sullivan shares why “The Brain always Wins” on PHIT for a Queen The Brain is the Governor connected by the vagus nerve The brain hasn’t been viewed as cool because we don’t tell a good story about it. Why we should view mental health as brain health- “we don’t know what human consciousness is” Breath rate manages heart rate which also manages the brain. Shares how brain management starts with PROCESS- listen to find what those stand for When you can regulate heart rate and respiration rate you can regulate emotion. Leaving you to be able to “see and do” emotion regulation, pattern recognition. What if we viewed nutrition as the messages received to optimize brain health and function versus physical function? - “nutrition is neurotransmitters. “ Does our lack of social connection- eye to eye, hand to hand impact our brain health? http://www.thebrainalwayswins.com/home.html https://www.amazon.com/Brain-Always-Wins-Improving-Management/dp/1909273732 Some of the proceeds go back to the military where they can continue to study the brain and the impacts on war. How you know he is legit: Dr. John P. Sullivan is a Sport Scientist and Clinical Sport Psychologist. He has over twenty years of clinical and scholarly experience, including his work with the New England Patriots in the National Football League (NFL) for sixteen years assisting with the coordination of sport science and clinical care. Dr. Sullivan’s experience also includes such work within the National Basketball Association, Major League Soccer, British Premier Football League, Premier Rugby League, Australian Football League, and Olympic national teams. He is an expert consultant for the elite military of the Department of the Navy and law enforcement in regard to performance and welfare needs. As the Clinical Sport Psychologist/Sport Scientist for Providence College and the University of Rhode Island, he maintains positions in Sports Medicine and Sport Science. He is also the Assistant Director of the South County Sports Medicine Concussion Clinic in Wakefield, Rhode Island. Dr. Sullivan is a visiting scholar/sport scientist at the Queensland Academy of Sport (QAS)/Australian Institute of Sport (AIS) in Brisbane, Australian, examining the current state sports technology in the marketplace and its utility as well as concussion rehabilitation, cognitive training in sport, and sport recovery. He is also a visiting professor and researcher at Queensland University of Technology within the Institute of Health and Biomedical Innovation, Psychology, and Neuroscience departments focused on projects in athlete health, human performance, and neurophysiology (brain-based performance). Domestically, Dr. Sullivan also serves as an Instructor/Supervisor for Brown University Medical School Sports Medicine Fellowship. He provides consultation to the NFL office on issues related to well-being and performance and is a member of the mental/behavioral health advisement group. Dr. Sullivan was one of five national experts identified by the National Collegiate Athletic Association (NCAA) to provide expert contribution to new guidelines for the NCAA Sports Medicine Handbook, and he is the co-lead author for the interdisciplinary consensus statement regarding the treatment of mental health issues with student-athletes, which is sponsored by the National Athletic Trainers Association (NATA) and the NCAA. Dr. Sullivan also serves as a Scientific Advisory for five sport technology companies providing support and oversight throughout the development process. Dr. Sullivan is a national and international practitioner-researcher who conducts central nervous system (CNS) measurement/assessment, performance optimization, testing, talent selection, recovery training, and concussion assessment/rehabilitation. He has established expertise in psychophysiological profiling and developing cognitive abilities (e.g., decision making, complex reaction time, and read-and-react abilities) of elite performers. Dr. Sullivan uses various markers such as, Central Nervous Systems Assessment - DC Potential, Heart Rate Variability (HRV), Electroencephalography (EEG), Accelerometry/GPS, Multiple Object Tracking (MOT), Optic Flow (OF), and biofeedback to determine optimal training loads, recovery interventions, and maintaining as well as enhancing cognitive capabilities in performance environments. He is a frequent contributor writing on sport science and sports medicine for peer review journals and popular press (Australian Financial Review, The Atlantic, BBC Sports, ESPN, the Guardian, Huffington Post, New York Times, the Daily Morning Telegraph, the Telegraph, Sports Illustrated, and the Sydney Morning Herald). He has also co-authored a book focusing on the latest cognitive science and neuroscience related to optimal brain performance entitled The Brain Always Wins (Urbane Publishing London UK Ltd). He has co-authored three recent chapters; the first on the merging of technology, neuroscience, biofeedback, and sport/performance psychology in Sport psychology: On the way to the Olympic Games; and the second chapter focusing on well-being and mental health issues in athletes within fundamental concepts in sport and exercise psychology; A project sponsored by the International Society of Sport Psychology, and the third chapter for the American Psychological Association (APA) book - Career Paths in Psychology: Where Your Degree Can Take You 3rd edition - focusing on working in sport and the role of Sport Psychologists and properly defining the title, role, and credentials.
Today, Dr John Sullivan and I talk about elite performance and the brain. Peak human performance is not about mental toughness and grit. It starts with health-most importantly brain health. Human resilience is tied to the brain and our daily habits. Technology feedback and measurements provides the real science of flow. What can we learn from elite athletes to improve our health and performance? John P. Sullivan is a Sport Scientist and Clinical Sport Psychologist. He has over twenty years of clinical and scholarly experience, and for the past 16 years he has worked with the same leading team in the National Football League (NFL) coordinating clinical care and sport science. Dr. Sullivan's experience also includes such work within the National Basketball Association, Major League Soccer, English Premier League, Australian Football League and Olympic national teams. He is an expert consultant for the military and law enforcement in regards to both welfare and performance needs.
The brain is the ultimate governor of the body. Without it, we wouldn't have strong muscles, healthy emotional wellness, good gut health, and the ability to perform to our highest potential each day. We've always known that the brain is a powerful organ, but without it, we wouldn't have such an amazing connection with the rest of our body. Today on Wellness Force Radio, Sport Scientist and Clinical Sport Psychologist at Clinical & Sports Consulting Services and co-author of the latest book, The Brain Always Wins, Dr. John P. Sullivan, teaches us how our brain has the powerful ability to help us deeply connect with our emotions, make good decisions, and build relationships within our tribe. JOIN THE FACEBOOK GROUP | REVIEW THIS PODCAST Hydration. Nutrition. Sleep. As long as we provide these three essential daily activities to our lives, our brain will always win. Power Your Life We work so hard to be perfect, but the brain doesn't want us to be perfect. Perfection causes anxiety and trauma. What we really need is consistency. The brain craves consistency that is in line with our daily hydration, nutrition, and sleep. Without all three elements, we wouldn't be able to move and perform as well. Today, Dr. Sullivan will help us answer the ultimate questions, "How do we show up powerfully in our lives? How can we train for both brain performance and brain health?" How can both a top performing athlete and a busy parent manage and enhance their mental health by focusing on good hydration, nutrition, and sleep? What do our brain waves, meditation, and emotions all have in common? How does both our brain and gut function to help us thrive and perform each day? Tune in to find out. Listen to Episode 105 as Dr. Sullivan Uncovers What fascinates Dr. Sullivan about the brain and how his career began. Why Dr. Sullivan placed the following quote by Francis Crick on his website and what it means to him: "There is no scientific study more vital to man than the study of his own brain. Our entire view of the universe depends on it.” Dr. Sullivan explains what he means by calling the brain a "governor" throughout his book, The Brain Always Wins. Why does the brain always win? Why is the brain the leader of our bodies? How come our brains are so much larger than great apes? What is the benefit of this? What is the contrast between athletes and high performers vs busy parents? How can the MUSE headband help? The benefits of meditation to combat not stress, but the trauma we experience in our lives. A look at the 5 major sections of brain waves: Delta, Theta, Alpha, Beta, and Gamma. The proper way to nap for brain health plus the difference between napping and sleeping. What's the best amount of time to take a nap? Do you need 10 minutes or longer to get the full benefits from napping? How our brains are able to detoxify while we sleep. When we're stressed, does the brain produce more toxins that need to be washed during a sleep cycle? The importance of water and staying hydrated to keep our nervous system healthy. If we don't have sleep, hydration, or food, we simply cannot move and that's why the first three or so necessary to create a healthy brain. Training for brain performance and training for brain health: How do we do both? What's the correlation between professional athletes who train hard and people in every day life? How can we train or vagus nerve to have a better connection between the gut and the brain? How does the vagus nerve benefit us? Sport Psychology practices that athletes put to use that we can also use: the power of music for our brains, heart, vagus, and more. How can Ketosis help us have a healthy brain? The best way to keep your mind in a consistent state of flow and combat fatigue while traveling between time zones. Top 3 Takeaways From The Show Our quality of health including muscle, nutrition, and heart function are all in service to our brain. Our brain has a solid part and a place in everything concerning our health and wellness. We can improve our health and keep it in top condition with three factors: hydration, nutrition, and sleep. The brains is the governor of the body and is wired to help us survive. Thanks to our evolution, with our brains we have the ability to hone in on our background environment and predict at least a minute ahead of time of what will happen next. It's because of our ability to first feel and then think that allows the brain to always win. Unlike great apes, we're able to make emotional connections that allow us to make good decisions. It's because of our emotions that we're able to evaluate friendships and stay connected within our tribe. We're not made to be isolated from other people and our emotions help us to stay balanced. Power Quotes From Dr. John Sullivan [tweetthis]"Our brain is wired to survive, but we can to certain things day to day to make it more resilient." - @BrainAlwaysWins[/tweetthis] "There is no scientific study more vital to man than the study of his own brain. Our entire view of the universe depends on it.” - Francis Crick "Heart health, maintaining lean muscle mass, nutrition and a multitude of other factors all serve the brain. They are not in service for isolation; they are in service to our brain. If we don't think about our brain as the vehicle for our personal performance, our quality of life, our ability to give to others and to give to ourselves, then we're really missing a critical point." - Dr. John Sullivan on his take on the above Francis Crick quote. "Excellence is grounded in the billions of neurons between our ears. Arguing this point also comes from the same neurons between our ears." - Dr. John Sullivan "Human variation starts with the brain and I try to assist people to have a better quality of life or better performance in certain situations. The brain's function is not "cookie cutter" because it's not the same pattern for everyone. But because we're uniquely wired to survive, everyone has these strengths that they can bring to the table." - Dr. John Sullivan on his fascination with the brain. "Central to our life is our brain health. Without our brain health, we don't have health and then we don't have performance." - Dr. John Sullivan on why the brain is the governor of the body. "The brain always wins because it's a predictive organ. It's always giving us consistent information about our health. It is incredibly efficient in helping us get information, understanding what that information means, and using that information to benefit our health. The brain always wins because it is designed to survive." - Dr. John Sullivan on why the brain always wins. "There is no such thing as mental toughness or grit. These are re-packaged terms with very poor science. Everyone's ability to perform on any given day is based upon their health." - Dr. John Sullivan on what it means to have a strong mind. "Life is not about stress. If you look at neuroanatomy, life is about trauma and it's either a little "t" or a large "T." Trauma requires rest and recovery which meditation provides." - Dr. John Sullivan on how meditation can help us with trauma. "We can all expect stress or some type of challenge, but we have to plan for the recovery so that it all balances out. Only then can we become resilient, evolve, grow, and adapt." - Dr. John Sullivan on the power of rest and recovery when we're stressed out. "Our culture is all about work, work, work and we've lost the idea that rest is where it all comes together." - Dr. John Sullivan on the benefits of rest. "Our brain is wired to survive, but we can to certain things day to day to make it more resilient." - Dr. John Sullivan on how to make our minds stronger. "You don't have to be perfect. In fact the brain hates perfection because it induces anxiety and it creates more neurological stress. We only really need consistency to have a happy brain. Looking at our ancestors and evolution, if we needed perfection, we wouldn't have been able to survive as a species." - Dr. John Sullivan on why we're not wired to be perfect. "What we've learned is that we think first and then we feel, but it's actually the other way around. We feel first and then we think. It doesn't work any other way than that because the limbic system was designed for survival." - Dr. John Sullivan on the purpose of our emotions. "Any important decision we've ever made in our lives has been made on emotion. The more important the decision, the more emotion is involved. This why emotion regulation is so key to decision making." - Dr. John Sullivan on why are emotions are so important to help us make decisions. "Wellness is having an individualized, thoughtful, and flexible approach to being able to be healthy and meet life's demands." - Dr. John Sullivan on what wellness means to him. About Dr. John Sullivan John P. Sullivan is a Sport Scientist and Clinical Sport Psychologist. He has over twenty years of clinical and scholarly experience, and for the past 16 years he has worked with the same team in the National Football League (NFL) coordinating clinical care and sport science. Dr. Sullivan’s experience also includes such work within the National Basketball Association, Major League Soccer, English Premier League, The English Football Association, Premier Rugby League, Australian Football League and Olympic national teams. He is an expert consultant for the military and law enforcement in regards to both welfare and performance needs. He has established expertise with psychophysiological profiling and developing cognitive abilities (e.g., decision making, complex reaction time, and read-and-react abilities) of elite performers. Dr. Sullivan uses various markers such as, Central Nervous Systems Assessment - DC Potential, Heart Rate Variability (HRV), Electroencephalography (EEG), Accelerometry/GPS, Multiple Object Tracking (MOT), Optic Flow (OF), and biofeedback to determine optimal training loads, recovery interventions, and maintaining as well as enhancing cognitive capabilities in performance environments. Resources Mentioned by Dr. Sullivan & Josh Learn more about Dr. John Sullivan Visit the official Clinical & Sports Consulting Services website Find out the Latest News and Events from Clinical & Sports Consulting Services Learn more about the brain with Dr. John Sullivan Buy your own copy of The Brain Always Wins by Dr. John Sullivan and Chris Parker Learn more about The Brain Always Wins involvement with charities Check out The Brain Always Wins Podcast Listen to WFR 011 - Beyond Meditation: How to Get a Better Brain with Ariel Garten (CEO of MUSE) Learn more about the brain with WFR: Vipassana Meditation - A Spartan Race for the Mind Improve your health with WFR 080 - Bulletproof From a Blood Test with Murdoc Khaleghi Learn more about Spire with WFR 029: Master Your Breathing with Dr. Neema Moraveji Learn more about how nutrition can affect the brain with WFR 084 - The Grain Brain Whole Life Plan with Dr. David Perlmutter Read Grain Brain by Dr. David Perlmutter Purchase your own MUSE Headband Get your own Spire Breath and Activity Tracker Read 9 Nervy Facts About the Vagus Nerve from Mental Floss Learn more about the HRV4 Training app Check out the HeartMath app Learn more about your gut health with uBiome Discover your body's current health with WellnessFx Find out what Transcranial Direct Current Stimulation (tDCS) is with Jon Hopkins Medicine Read the article, Smartphones and Tablets in Bedrooms Disrupt Sleep Even When Switched Off by The Telegraph Improve your jet lag when you travel with Re-Timer Plan for jet lag reduction with Re-Timer's jet lag calculator Reduce jet lag with a plan from Jet Lag Rooster Check out the next CES Conference [tweetthis]"The brain hates perfection. We only really need consistency to have a happy brain." - @BrainAlwaysWins[/tweetthis] Get More Wellness In Your Life Join the WFR Community on facebook Send Josh Trent a personal message Tweet me on Twitter: Send us a fun tweet (or a what's up) Comment on the Facebook page Sign up to get an email alert whenever we release a new episode Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact Wellness Force Radio for podcast sponsorship and partnership opportunities Rate & Review Wellness Force Aloha! Josh here. Listen, I deeply value your thoughts, now let your voice be heard. I live to serve the Wellness Force even better based on your words, feedback, and requests. (including how these episodes can allow you to break bad habits) Thanks To Our Amazing Sponsor Want to avoid more trips to the store and save hundreds of dollars a year on superfood supplements? Check out Perfect Supplements.com Go to perfectsupplements.com/wellnessforce to get your grass-fed collagen from today's show and sign up for a free membership, plus get 10% off your entire order - just enter promo code "wellnessforce" at checkout. Ask A Live Question For The Next Episode Click here to leave a voicemail directly to Josh Trent to be read live on the air. You May Also Like These Episodes Food Freedom Forever With Melissa Hartwig Nir Eyal:Breaking Bad Habits, Technology Addiction, & Emotional Triggers Healthy, Happy & Harder To Kill w/ Steph Gaudreau of Stupid Easy Paleo Beyond Meditation: How To Get A Better Brain With Ariel Garten Living A Healthy Lifestyle In A Modern World With Dan Pardi Creating A Life Worth Living With Michael Strasner
The Sweet Adversity Podcast: Entrepreneurship/Adversity/Lifestyle
In this episode, I interview clinical sport psychologist and applied sports scientist Dr. John Sullivan. We discuss his book, The Brain Always Wins, about the 7 components of what it takes to have successful and ongoing brain health. Guest Bio: Dr. John P. Sullivan is the founder and CEO of Clinical & Sports Consulting… The post SA 048: Dr. John Sullivan on Why The Brain Always Wins, and the Importance of P.R.O.C.E.S.S. appeared first on Nick Dinardo.