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The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, US Air Force MAJ Chris Mesnard discusses his Master's thesis from the US Army Command and General Staff College entitled: Describing and Forecasting Relevant-Actor Attitudes, Actions, and Behaviors via Narrative-Based Decision-Making. Planners at all echelons seek to transition the present state into one more desired and advantageous. This study explores the topic of transitioning to desired future states through the use of measurable story elements which can influence relevant actor attitudes, actions, and behaviors. Story is a well-researched cognitive process with unique elements enabling planners to use story elements as a framework in operational planning and assessment. Additionally, during the discovery phase of this study, the research identified a doctrinal gap in how joint planning doctrine describes the term narrative. The key takeaway from this study is that the mind thematically aligns stories and their elements into narratives, demonstrating a cognitive process that assists in an individual's understanding of reality and the possible decisions which logically fit into that reality. Using the understanding of stories and their elements, planners can better describe and forecast narrative-based decision-making exhibited through relevant actor attitudes, actions, and behaviors. Resources: Cognitive Crucible Podcast Episodes Mentioned #89 Ajit Mann and Paul Cobaugh on Narrative Watch and listen to the research presented here: https://www.youtube.com/watch?v=t6Xx3WMwQOE Communication models Transactional communication Thesis placeholder YouTube link of thesis defense: Decision making: Daniel Kahneman's Thinking Fast and Slow Gary Klein's Seeing What Others Don't Narrative and story: Kendall Haven's Story Smart RAND 2021 study on Command Narrative -- Doctrine: MCDP-8 Link to full show notes and resources https://information-professionals.org/episode/cognitive-crucible-episode-156
Dr. Kendall Haven is the only West Point graduate to ever become a professional storyteller. Haven holds a Doctorate in Oceanography and spent eight years as a Senior Research Scientist for the Department of Energy before finding his true passion for what he calls, a very different kind of “truth.” Kendall is the author of 34 […]
In this episode, we have selected the most useful tips and tricks on the topic of Storytelling from our guests in our more than 100 podcast episodes. We hope you enjoy the selection! Full episodes with the guests, in order of appearance in this episode - Kendall Haven: https://bit.ly/356Pep43 Florian Mueck: https://bit.ly/356Pep45 Verineia Codrean: https://bit.ly/356Pep47 Simon Morton: https://bit.ly/356Pep52 Rob Willis: https://bit.ly/356Pep68 Andrea Sampson: https://bit.ly/356Pep71 Orsolya Nemes: https://bit.ly/356Pep84 Alexei Kapterev: https://bit.ly/356Pep87 Check out Present to Succeed at: https://presenttosucceed.com Contact us at: contact@356labs.com Find us all over the web: -- Website: 356labs.com Facebook: facebook.com/356labs Instagram: instagram.com/356labs LinkedIn: linkedin.com/company/356labs Twitter: twitter.com/356labs YouTube: youtube.com/356labs Medium: medium.com/@356labs Meetup: meetup.com/356labs-Presentation-Meetups Spotify: open.spotify.com/user/euewr9i4mpwf3z4wubjc7owzb Behance: behance.net/356labs.com Dribbble: dribbble.com/356labs
What are the 8 elements that make a story effective? What is the most important one that most people ignore? How should your story end when you want to affect change? 70. How to Influence Through Story with Kendall Haven Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I'm your host, keynote speaker and storytelling coach, Francisco Mahfuz. If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers My guest today is Kendall Haven. Kendall is a senior research scientist turned award-winning author, speaker, master storyteller, and nationally recognized subject expert on the structure and use of story. He has authored 34 books and has performed for over 6 million people worldwide. He was the only storyteller to participate in the DARPA Narrative Networks project to research the neural and cognitive science of how stories exert influence, and now he assists agencies, organizations, companies, and schools to master the use and power of story. You can find him at https://www.kendallhaven.com/ If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. You can connect with me on LinkedIn, and on https://storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw
Kendall Haven is the only West Point graduate to ever become a professional storyteller. The author of two internationally-celebrated books on the science of story structure, Haven holds a graduate degree in Oceanography from Oregon State University and spent eight years as a Senior Research Scientist for the Department of Energy. He regularly serves as a consultant to government agencies such as the Navy, the Environmental Protection Agency, NASA, NOAA, and the National Park Service, as well as to organizations and corporations such as The World Bank and Boeing. He was selected as the only storyteller to participate in the 2012-2014 Department of Defense (DARPA) Narrative Networks Research Program. Haven's award-winning published works include five audio tapes, thirty-five books, two scripts, and a radio drama miniseries.
Kendall Haven is the only internationally recognized expert in the science of story structure. His books have revolutionized our understanding of how stories control human understanding and meaning. Consultant to governments and corporations worldwide. With 30 years of experience as a performing storyteller, and after two decades leading the research effort for the National Storytelling Association and the International Storytelling Center, Haven has emerged as a Master Storyteller. He's the nation's leading Subject Matter Expert on the neuro- and cognitive science of story, story structure, and on story architectural design. Listen to the full episode and find out about the story components that keep your target audience engaged with your presentation. He talks about the entire science behind storytelling and how your audience reacts & behaves based on the story you're telling and the way you're telling it. Episode blog post: https://bit.ly/356Pe13S2 Contact us: contact@356labs.com Find us all over the web: Website: https://356labs.com Facebook: https://facebook.com/356labs Instagram: https://instagram.com/356labs/ LinkedIn: https://linkedin.com/company/356labs/ Twitter: https://twitter.com/356labs YouTube: https://youtube.com/356labs Medium: https://medium.com/@356labs Meetup: https://meetup.com/356labs-Presentation-Meetups Spotify: https://open.spotify.com/user/euewr9i4mpwf3z4wubjc7owzb Behance: https://behance.net/356labs.com
Have you noticed how hard it is to connect with other people during these uncertain times? Sometimes, it feels like the gaps are as wide as the Grand Canyon doesn’t it? The most relevant leaders in these times of social challenge are the ones who can bridge gaps when times are hard. Green Berets learned how to do this since the early 1950’s using old-school interpersonal skills like narrative and active listening to build rapport. Today, Rooftop Leadership is taking those skills to a whole new level. Your ability to use story during high-stakes engagements will allow you to own almost every room you go into. There’s no one better to help us understand this than my guest Dr. Kendall Haven. He is a master storyteller who put the science into the art of storytelling. This podcast is jam packed with information on helping you become a better story teller all around. Don’t miss it. I’ll see you on the Rooftop… Scott Join Our Rooftop Tribe! Website: http://www.rooftopleadership.com/blog Facebook: https://www.facebook.com/OfficialScottmann Instagram: https://www.instagram.com/rooftop_leader Twitter: https://twitter.com/RealScottMann LinkedIn: https://www.linkedin.com/in/davidscottmann
“The Proof, power, and purpose of how stories can help you make deeper connections and bigger impact in life and business.” In this second part of the hard-hitting interview with Kendall Haven, Scott will dive in with Kendall as they explore the critical components and methods to ensure your story influences at the optimal level. Whether you deal in sales or military ops, Scott asks questions in this interview that will shed light on the most relevant aspects of your life and how story can change them for the better. Pour yourself your favorite beverage and settle in for some badass storytelling. Oh, and don’t forget to share this with your tribe. I'll see you on the Rooftop... Scott Join Our Rooftop Tribe! Website: http://www.rooftopleadership.com/blog Facebook: https://www.facebook.com/OfficialScottmann Instagram: https://www.instagram.com/rooftop_leader Twitter: https://twitter.com/RealScottMann LinkedIn: https://www.linkedin.com/in/davidscottmann
“The Proof, power, and purpose of how stories can help you make deeper connections and bigger impact in life and business.” Everywhere you look, people are talking about the power of story as a leadership and communication tool. Hell, it’s part and parcel of the Rooftop Leadership Methodology. But, how do we know if story works? And does it work for everyone, even those “left-brainers” who deal in data and bottom lines? In this high-impact interview Scott dives in with a world-renown story expert to break apart the myths and show you first hand, the irrefutable power of story in your life and business. Share this with your friends when done. It’s game changing! I'll see you on the Rooftop... Scott Join Our Rooftop Tribe! Website: http://www.rooftopleadership.com/blog Facebook: https://www.facebook.com/OfficialScottmann Instagram: https://www.instagram.com/rooftop_leader Twitter: https://twitter.com/RealScottMann LinkedIn: https://www.linkedin.com/in/davidscottmann
(https://www.theh2duo.com/wp-content/uploads/2018/12/Water-in-Real-Life-Podcast.png) Season One’s Call to Actions: We asked every single person we interviewed what the call to action most important to them was and, boy, did they answer. Here are some things to ponder as we leave behind 2018 and kick off 2019 to face new dreams, new challenges, and new trails to blaze. EP002 (https://www.theh2duo.com/002-catalyst-mastermind-speaker-series-travis-loop/) Travis Loop, Director of Communication and Outreach, Water Environment Federation EP023 (https://www.theh2duo.com/23/) Greg Wukasch, External Affairs Manager, San Antonio Water System EP004 (https://www.theh2duo.com/004-catalyst-mastermind-speaker-series-duke-greenhill/) Duke Greenhill, Chair of Advertising, Branding, and Graphic Design at Savannah College of Art and Design in Savannah, Georgia EP005 (https://www.theh2duo.com/005-catalyst-mastermind-speaker-series-ryan-beltran/) Ryan Beltran, President and Founder, Elequa EP006 (https://www.theh2duo.com/6/) Jennifer Henderson, President, J.O. Agency EP007 (https://www.theh2duo.com/7/) Megan Yoo Schneider, President, Seven Management and Consulting, Inc. EP008 (https://www.theh2duo.com/8/) Lynne Christopher, Education Coordinator, San Antonio Water System EP009 (https://www.theh2duo.com/9/) Dr. Rudi Thompson, Director of Environmental Education Initiative, University of North Texas EP013 (https://www.theh2duo.com/13/) Alan Heymann, President, Blue Drop EP014 (https://www.theh2duo.com/14) Samantha Villegas, President and Founder, SaviPR EP015 (https://www.theh2duo.com/15) Erin Ruszkowski, Environmental Engineer Major and the Best Rogue Water Intern Ever, University of Alabama EP016 (https://www.theh2duo.com/16) Mike McGill, President and Founder, WaterPIO EP017 (https://www.theh2duo.com/17/) Chris Long, Dean of the College of Arts and Letters, Michigan State University EP019 (https://www.theh2duo.com/19) Tom Hickmann, Director of Planning and Engineering, Bend, OR EP020 (https://www.theh2duo.com/20) Todd Danielson, Chief Utilities Executive, Avon Lake Regional Water EP022 (https://www.theh2duo.com/22) Robb Barnitt, CEO and Founder, Dropcountr EP024 (https://www.theh2duo.com/24/) Chris Wolff, President and Founder, Adventure Hydrology EP025 (https://www.theh2duo.com/25/) Kendall Haven, Story Researcher and Author EP026 (https://www.theh2duo.com/26) Sarah Zink, President and Founder, Sarah Zink Business Training EP028 (https://www.theh2duo.com/28) Tia Lebherz, Director of Outreach and Special Projects, California Water Efficiency Partnership EP029 (https://www.theh2duo.com/29) Khun Khunaraksa, Portfolio Manager for SE Asia, Water.org EP030 (https://www.theh2duo.com/30) Jon Acuff, New York Times Bestselling Author EP011 (https://www.theh2duo.com/11/) Tom Ferguson, VP of Programming for Imagine H2O Sponsor: This episode is powered by (https://www.theh2duo.com/roguewater) ? Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher. This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter by tagging us (https://twitter.com/the_h2duo) or by using the #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”
(https://www.theh2duo.com/wp-content/uploads/2018/10/1074-x-366-podcast-template-1.png) Kendall Haven is an internationally recognized Subject Matter Expert on the cognitive neuroscience of story and helped create the study of the Neuroscience of Story. A performing master storyteller, Haven has, for over 30 years, led the research effort for the National Storytelling Assn. and International Storytelling Center into effective story structure and into the process of story-based influence and persuasion and has been designated as a Distinguished Visiting Scholar at Stanford University. Haven’s two seminal works ( Story Smart (https://amzn.to/2ChoIXC) ) have revolutionized our understanding of the neural and science aspects of effective story structure. He serves as a story consultant to departments in various U.S. government science agencies (Navy, EPA, NASA, NOAA, and NPS) and to the Singapore Armed Forces as well as with numerous corporations, nonprofits, and educational organizations. Top Takeaways: People aren’t interested in ideas, they’re interested in people. If you listened to Episode 12: Water Nerd’s Guide to Storytelling, we introduced Kendall Haven’s research on the neuroscience behind storytelling. We take this convo deeper as we chat with Kendall Haven about: The decades of research that demonstrate the power of story. How our brains are hardwired from birth to process all information by putting it in story form. Why providing information in story form makes your content more memorable and impactful. Your greatest storytelling resource are the people of your organization. Resources: (https://amzn.to/2ChoIXC) : Using the Science of Story to Persuade, Influence, Inspire, and Teach by Kendall Haven (https://amzn.to/2RKzsmq) : The Science Behind the Startling Power of Story by Kendall Haven Sponsor: Utilities can now automate leak alerts with (http://theh2duo.com/dropcountr) Show notes: [4:15] Kendall’s story, a master storyteller who worked for entities like NASA, Boeing, the World Bank. [10:36] Storytelling is hardwired in your brain even you were born. [11:46] Key reasons it’s worth it to focus on storytelling. [13:50] Stephanie’s first intro to storytelling and finding out about Kendall’s research. [15:40] Kendall gives a sums up his research to develop his two books Story Proof and Story Smart. [20:50] How your brain processes stories– what reaches your conscience mind. [27:35] Kendall gives an example from Story Smart of the how the Make Sense Mandate and the Neural Story Net works. [30:07] Your choice to end stories negatively or positively–emotional impacts occur either way [32:22] We set up a story from Story Smart: how the use of effective storytelling drastically changed one non-profit’s ability to fundraise and change behavior. [33:28] Before we get into the story–Kendall breaks down the basic elements of a story. *Write this down and refer back for presentations, posts, publications, etc!! [36:49] The non-profit story continues–Rotary Club were working with hospital for AIDS children. People need more than the numbers/results, they need the full story, which includes the bad parts, the struggle. [41:34] United Airlines example that shows you the employees and the behind the scene complexities of a plane ride. [47:20] Definition Storytelling–Story (noun) and Telling (verb) [49:48] What happens when we aren’t consistently communicating with our customers and letting them fill in the information gaps with their own “banks of prior knowledge”? [50:25] The curse of family stories. [52:00] The curse of knowledge. [53:08] If you want to communicate, you’ve got to start not with where you are, not what you know, not with what you want to say. But with where your target audience is and with what they know, with what they think.Tweet This [55:06] How do you overcome the two...
(https://www.theh2duo.com/wp-content/uploads/2018/07/1074-x-366-podcast-template-3.png) Storytelling has become buzzword that is even permeating the water industry conferences. It can conjure up memories of having a story read to you at bedtime. This episode provides legit cognitive facts that back up the way the human mind is hardwired to respond to and retain information from stories. In their first installment of the Water Nerds Guide, the H2duO focus on the science behind storytelling. They’re going to discuss why we need to reframe the way we handle communication in the water industry, the science behind storytelling, and some things to keep in mind as your craft your own stories. Books: (https://www.amazon.com/gp/product/1591585465/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1591585465&linkCode=as2&tag=theh2duo-20&linkId=f5371f49ec32511cee9dce3559227b03) by Kendall Haven (https://www.amazon.com/gp/product/1610698118/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1610698118&linkCode=as2&tag=theh2duo-20&linkId=a54837e11442df021c3a20ae3e10442a) by Kendall Haven Sponsors: Rocketbook Smart Notebook: Our friend Ryan Beltran got us hooked. It instantly connects and stores it all in the cloud with its free smart notebook app. Get 10% off your order of the (http://www.getrocketbook.com?rfsn=1462782.87c60) using the code: FromtheFuture Audible is offering our listeners a free audiobook with a 30-day trial membership. Just go to audibletrial.com/waterinreallife and browse the unmatched selection of audio programs – download a title free and start listening. Top Takeaways: Learn how customer expectation are reframing our conversations. “Stories are up to 22 times more memorable than facts or figures alone.” Stanford Graduate School of Business Stephanie introduces Kendall Haven author of (https://www.amazon.com/gp/product/1610698118/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1610698118&linkCode=as2&tag=theh2duo-20&linkId=a54837e11442df021c3a20ae3e10442a) . His concept of the neural story net: the part of our brain that makes connections when there is missing information. Kendall Haven also talks about four major concepts related to how to best deliver your story: engagement, transportation, relevance, influence Readability is key. Poor readability causes: frustration, irritation, and suspicion. An image with a human face gets 38% more engagement than those without a face. Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher. This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter by tagging us (https://twitter.com/the_h2duo) or by using the #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.” Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s (http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html) : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Kendall Haven calls us “Homo-Narratus”. Storytelling has become an evolutionary tool in our survival and why we sit at the top of the food chain. This is why story is so powerful. It's 100,000 years of hard wiring in every human's body. Now, what Kendall says, is that humans have this thing called a make sense mandate. We must make sense of things in order to do them. In order to take a risk, to buy a product, to try a new farming technique. We must make sense of it first. If a story does not carry proper information into the listener's brain, the listener will create their own story to make sense of it before processing it to the frontal cortex for formal decision. Now here's what you need to know because your customers, your clients, your donors, your children, when they have to make their own story up because there's no story accompanying the information you're giving them in that 80,000 page PowerPoint deck, two things are constant. One, the listener's story is often inaccurate and two, the listener's story is often negative about you or whatever external input is coming in. So not only does the brain require story to make sense of things before it renders a decision on whether to buy from you, invest in you, follow you, it will make up its own story if you don't provide one. Join me by the campfire and let’s discuss how “Story” can work for you…. Scott Join Our Tribe! Website: http://www.rooftopleadership.com/Mastery Facebook: https://www.facebook.com/OfficialScottmann Instagram: https://www.instagram.com/rooftop_leader Twitter: https://twitter.com/RealScottMann LinkedIn: https://www.linkedin.com/in/davidscottmann
Kendall Haven, story consultant and pioneer in the neural and cognitive science of story, joins the Business of Story Podcast to share the latest discoveries in the field and to illustrate how to merge themes and messages into powerful story architecture. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode The scientific proof that story structure is a powerhouse of informational systems The latest cognitive research on story engagement, story power, empathy, and influence How to merge your themes and messages into powerful, effective stories Kendall’s tried and true tools for filtering story through an active subconscious Kendall's Neural Story Net How to think in story form Audience modeling Resources KendallHaven.com “Story Proof: The Science Behind the Startling Power of Story," by Kendall Haven “Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach,” by Kendall Haven “The Storytelling Animal,” by Jonathan Gottschall “Houston, We Have a Narrative,” by Randy Olson BusinessofStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
The story of climate change has proven itself to be an elusive, frustrating, and slippery story to grasp, share, and make comprehensible to a skeptical and scientifically unsophisticated population. But according to master storyteller Kendall Haven, if we can change the story in people’s minds, we can influence their beliefs and behavior. The process of creating a story of climate change for any particular audience is far from easy and straightforward. Many discuss this in scientific terms but miss the imperative of story terms — those terms, concepts, and elements critical to the successful telling and receiving of the story. This session will present new research into the story elements and mechanisms that most effectively create powerful story influence. Kendall Haven