Podcast appearances and mentions of mark weiner

Meaningful Metrics for PR with Mark Weiner PR Series In this episode I interview Mark Weiner, the PR industry's leading expert on meaningful metrics for PR, to help businesses and PR pros understand how to successfully communicate with each other, develop fruitful relationships, and dive into the details of data that shows what's working, what needs to change, and how to make strategic decisions based on data from PR metrics. Believe it or not, this is a heated topic in the PR world because it has long been difficult to find extremely helpful PR metrics. A lot has changed in recent years and we discuss best practices, how to get the PR pro and the client speaking the same language to understand what success looks like, what's possible to measure, and how to set expectations. A few takeaways … If you don't understand the values and speak the language of data that executives speak, it will be very challenging to communicate the effectiveness of PR efforts. Getting on the same page with communication up front and identifying exactly what success looks like is essential to successful PR efforts in the eyes of the client. While you can spend a lot of money on price promotion advertising to make more money in the short run, the money often stops when the ads stop because people are more cost sensitive and less loyal today. It's like turning on and off a spigot. PR doesn't have diminishing returns the same way as advertising. When the ad stops running, they cease to provide returns but PR lives online for years and will continue to serve you, delivering a much better return on investment than advertising. The more involved the decision of the buyer, the more online research they are likely to perform before making a decision or even talking to a salesperson. PR stories and online reviews can carry much more sway than ads for buyers. Taking your client through a PR audit up front is an important element in setting your objectives. It's most helpful for a client to go through this with a third party who doesn't have a vested interest in a positive outcome. The most honest responses are given anonymously, confidentially, in an online survey, where the results are only given in aggregate. This episode at glance … >> (4:45-9:25) How to reduce friction between PR pros and clients in finding meaningful metrics and data as well as what to do with it >> (9:30-14:15) How measurable objectives prove the value of PR >> (14:15-13:00) While PR may not drive the most sales in volume, it does provide the greatest efficiency >> (13:05-21 :45) What to measure and how to maximize measurement insights to grow your business >> (21:45-22:15) Key insights that companies and PR firms should look for in their metrics and the role of technology in it >> (27:20-40:00) The most important questions to discuss at the outset of a campaign or working relationship to develop the right program to track the right metrics >> (40:30-48:00) Most overused metrics >> (51:50-55:00) Good options for small businesses who can't afford expensive focus groups for research >> (55:40-1:05:00) How to tell stories from data Rate, Review, & Follow on Apple Podcasts “I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now! Ways to reach Mark Weiner & Christie Bilbrey LinkedIn: https://www.linkedin.com/in/mark-weiner-0ab74b1/ PR Technology, Data, and Insights book on Amazon : https://a.co/d/dOR5hDQ www.christiebilbrey.com hello@christiebilbrey.com LinkedIn: https://www.linkedin.com/in/christiebilbrey/ Instagram: https://instagram.com/christiebilbrey Download my free guide: Create Your Buyer Persona Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

In this episode I dig deeper into the search for the natural social arrangement of man, with a look at The Rule of the Clan by Mark Weiner. I examine the structure of clannism and look especially at the rise of Anglo-Saxon England.

#17 – Bergrettung

How can communicators use research to set communications objectives that are reasonable, meaningful, and measurable? Understand their communications objectives? And, once they're set, how do communications professionals apply what they learn to meet or beat those objectives? Mark Weiner, Chief Insights Officer at PublicRelay, recommends conducting an Executive Audit to uncover the often-hidden value equation that senior executives apply to evaluate PR value and performance. He also recommends proactive research to inform communications decisions and to demonstrate – and generate – PR value and ROI. Mark also asserts that public relations is a cyclical process rather than linear, and demonstrates this as he walks through the PR continuum which helps communicators identify the best target audience and the media they read, watch and listen to; to reinforce the messages that work best (and remediate underperformers); to evaluate performance for continuous improvement. This and more! Mark is the author of “PR Technology, Data and Insights,” one of BookAuthority.com's top 100 PR books in history and a top ten “must read” for 2022. We've arranged a special discount for our followers. Get your copy of PR Technology, Data and Insights here. Use KoganPage20 to get 20% off. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com

#17 – Bergrettung

Something's Happening Here, Episode 4 - My chat with business author, Mark Weiner. Mark Weiner is the Chief Insight Officer at PublicRelay, a media & communications research consultancy based in Tysons, Virginia. Mark is a recognized expert in the world of Public Relations with a long CV. Suffice it to say, he has held a number of senior corporate leadership positions in the field of communications research. Mark is the 2018 recipient of the Jack Felton Medal awarded by the Institute for Public Relations for lifetime achievement in communications research. In 2013, he was inducted into The PR News Hall of Fame. He has written two books. His newest book, "PR Technology, Data and Insights; Igniting a Positive Return on Your Communications Investment" was published by Kogan Page. This book has garnered significant praise in the world of Public Relations. BookAuthority.com cited it as one of the three best PR books to read in 2022 AND considers "PR Technology, Data and Insights; Igniting a Positive Return on Your Communications Investment" as one of the best PR books of all time. In addition to his books, Mark writes articles in trade media and speaks at conferences on PR topics around the globe If you want to contact me with your comments, questions, or suggestions about this episode or any episode you can email me at somethingshappeninghere.usa@gmail.com --- Send in a voice message: https://anchor.fm/harlan-marks/message

Passaic woman arrested in slaying of family- Dawn Weiner of 66 Maple Lane in Passaic shot her father, Harve Weiner, mother Marge Weiner, and brother, Mark Weiner. Her sister Missy‘s body was found hanging by a tutu at the Nordstrom's in the Short Hills Mall. When asked about possible motives, the suspect simply kept repeating “Weiner Dog. Weiner Dog. Weiner Dog.”

In this episode, Mark shares his experiences with me dealing with Stage 4 lung cancer, our friendship, and just life in general. This conversation is actually the second part of my interview with Mark though I am posting it first. To clarify, you may get confused about the interview content and the chronology related to the content. The beginning of the original interview started with Mark and me discussing Public Relations (his vocation) and the well-received books he wrote about PR. That part of the interview was edited out here. I will post that portion of the interview as a future episode. --- Send in a voice message: https://anchor.fm/harlan-marks/message

The Stevens Group has been presenting the PR Masters Series Podcast for two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's special guest is Mark Weiner, Chief Insights Officer at PublicRelay.

Editor's Note... Mark Weiner Joins PublicRelay as Chief Insights Officer Communications Analytics and Advisory Company Expands Leadership Team PublicRelay, the leading communications analytics and advisory company, announced the addition of industry veteran and thought leader Mark Weiner as its Chief Insights Officer.  In this newly-created role, Weiner will be responsible for enhancing and growing PublicRelay's insights and consulting practice and accelerating delivery of advanced, data-informed analysis, insights, and guidance.   About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today's special guest is Mark Weiner, Chief Insights Officer at PublicRelay.       About Our Guest Mark Weiner is the Chief Insights Officer at PublicRelay, the communications analytics and advisory firm. Mark provides research-based strategic communications advice and provides clients with data, analysis, insights, and guidance to enhance the return on their communications investments.  In this way, he helps communications teams to set better objectives, develop smarter strategies, execute more explosive tactics, and evaluate performance for continuous improvement.  Mark is one of the leading and most respected experts in the world on public relations research, measurement, and evaluation. He has over four decades of experience conducting high quality, actionable research for scores of Fortune 1000 companies with deep expertise in the technology, automotive, financial services, healthcare, and professional services sectors. Since 1993, Mark has devoted his career to helping many of the world's most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.  His new book, “Public Relations Technology, Data and Insights: Igniting your Communications Return on Investment,” was published by Kogan Page 2021 and was named by BookAuthority as one of the 100 most important PR books in history. He is the author of “Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication” from John Wiley & Sons as well as chapters in four additional texts. Mark Weiner received the 2018 Jack Felton Medal for Lifetime Achievement from the Institute for Public Relations (IPR) for whom he serves as a board member. Weiner served as a visiting professor for The Executive Education Programs, S.I. Newhouse School of Public Communications at Syracuse University.  He has lectured at many of the world's leading public relations programs, including The University of Florida, Columbia University, The University of Texas at Austin, UNC-Chapel Hill, New York University and more.

It’s measurement month – again – and (off the) TalkTrack is back to answer your most pressing questions. This year we’re going to take a deep dive into the difference between measurement and evaluation, the challenges of accurately measuring the impact of communications on reputation and the possibilities that artificial intelligence offers to the communications industry.This special episode is a little longer than usual, but is well worth it for this important discussion on what really constitutes the cutting edge of measurement today. Jjoin John Croll, CEO & Co-Founder at Truescope, Asha Oberoi, Insights & Reporting Lead at Streem and Mark Weiner, Chief Insights Officer, Cision for this entertaining discussion with (off the) TalkTrack host Shane Allison, CEO at Public Address.

Genom att missförstå USA underminerar Sverige kraften i vår historiskt nära relation, skriver Mark Weiner. Han vill få svenskar att förstå varför vanligt folk röstat på Trump. See acast.com/privacy for privacy and opt-out information.

Learn about earned media attribution technology, quantifying ROI for your PR, and making better business decisions with our guest Mark Weiner. Mark is the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the Institute for Public Relations.Guest: Our episode guest is Mark Weiner, the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the Institute for Public Relations.Topic: Quantify return-on-investment for your public relations and how research leads to better business decisionsFive things you’ll learn from this episode:Why is research valuable to your profession?Why do companies make the mistake of overlooking, underfunding, or skipping the research phase for campaigns?How do you fund research when the perception is there is no budget for it?What’s the right price for research?What is attribution technology, and why is it a game-changer for the public relations industry?Quotables“Research is a matter of willingness for communicators, not a matter of ability.” — @WeinerMark“Research and data take the emotion out of decision making.” — @WeinerMark“Being approximately right is better than being totally in the dark.” — @WeinerMark“Research often acts as a type of insurance.” — @WeinerMark“Public relations does not drive the most sales in terms of volume, but it does provide the greatest efficiency.” — @WeinerMark“Public relations is as big of a game-changer as social media was 10 years ago.” — @WeinerMark If you enjoyed the episode, would you please leave us a review?About Mark WeinerMark Weiner is the chief insights officer at Cision, a multifaceted communication software company that helps you reach, target, engage, and measure your audience to enrich corporate and brand reputation. Weiner is also a member of the Arthur Page Society, a board director for the Institute for Public Relations, and serves on the academic advisory board for the University of Florida School of Public Relations. Contact Resources:Twitter: @WeinerMarkLinkedIn: https://www.linkedin.com/in/mark-weiner-0ab74b1/ Cision: https://www.cision.com/us/Book: PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason MuddOn Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.Presented by:

I denna upplaga av Fredagsintervjun Special intervjuar Jörgen Huitfeldt den amerikanske professorn Mark Weiner om hans intryck efter ett år i Sverige. See acast.com/privacy for privacy and opt-out information.

I denna upplaga av Fredagsintervjun Special intervjuar Jörgen Huitfeldt den amerikanske professorn Mark Weiner om hans intryck efter ett år i Sverige. See acast.com/privacy for privacy and opt-out information.

Mark Weiner, amerikansk gästprofessor i Uppsala, argumenterar i sitt mejl till en ung svensk-amerikan, O, för att denne hellre bör välja att studera i USA än i Sverige. Weiner anser att det i Sverige finns en tendens till självcensur och offentlig förnekelse av det uppenbara och han pekar på en hämmad och närmast viktoriansk anständighetskänsla som tystar samtal. See acast.com/privacy for privacy and opt-out information.

Mark Weiner är den amerikanske professorn som blivit en världsauktoritet på hur klanbaserade samhällen fungerade förr. Och – vilket sätter honom mitt i en av vår tids mest brännande debatter – hur dessa samhällen fungerar nu. Och hur mötet mellan människor från dessa samhällen och individbaserade, moderna migrationsländer som Sverige fungerar. Just nu gästforskar han […] See acast.com/privacy for privacy and opt-out information.

Mark Weiner är den amerikanske professorn som blivit en världsauktoritet på hur klanbaserade samhällen fungerade förr. Och – vilket sätter honom mitt i en av vår tids mest brännande debatter – hur dessa samhällen fungerar nu. Och hur mötet mellan människor från dessa samhällen och individbaserade, moderna migrationsländer som Sverige fungerar. Just nu gästforskar han […] See acast.com/privacy for privacy and opt-out information.

Sal Licata co-hosts. Pete and him talk about Terry Francona loving Mickey Callaway. Mark Weiner is in for Baboots and takes shots at Sal during What's Worse.

On this episode of Overtime on the Island, Mark Weiner and Nick Valastro dissect the Islanders start to the season. Mark and Nick discuss what they’ve liked and disliked from the team’s play thus far through six games. Then the guys delve into Jon Ledecky’s comments about the organization’s commitment to getting an arena built at Belmont Park, and how it may affect John Tavares’s decision to stay in New York.

On this episode of Overtime on the Island, Nick Valastro and Mark Weiner preview the upcoming season for the Islanders. The guys debate if the team made enough moves to get back into the playoffs. Then Nick and Mark talk with Islanders Insight managing editor, Christian Arnold, to get his perspective on how the team will fair for the upcoming season. Then the guys wrap up the show with their Stanley Cup playoff predictions.

On this episode of Overtime On The Island, Mark Weiner and Nick Valastro, recap the swirl of trades the Islanders have completed over the past few weeks. The guys discuss if these moves are enough to consider this a successful offseason for New York. Mark and Nick also review the latest news surrounding the team’s potential new arena, and debate if John Tavares leaving New York really is a legitimate option.

Mark Weiner's thoughts on the Subban/Crosby situation by Islanders Insight

In the first half of the show, Mark Weiner, the Chief Marketing Officer at Versa shares his wealth of 20 years of wisdom and expertise, as well as the latest trends on what’s going on with software and Cloud networks. He says we're not even close to the potential for transitioning hardware into software. He'll explain what to expect and how it could impact your business. Plus, he explains how Versa’s executive team managed to secure $43.35M in new funding from three large Silicon Valley venture firms. And find out how this successful CMO is balancing business and winemaking and how you can do the same in creating wines that truly suit your taste. No more wasted tastes! In the second half of the show, the Founding CEO of MainTool, Hussein Ahamed. MainTool has developed the world's first leather smart straps for classic watches that give your traditional timepiece the same features and connectivity as today's best wearables. MainTool's vision is to seamlessly embed technology everyday accessories that are already a part of people's daily lives. With their first product, they want to connect the 1.3B unit watch industry and become one of the most adopted wearables in the world.

A discussion with Mark Weiner, CEO of PRIME Research (acquired by Cision), about why PRSA formed the Measurement Working Group, social media monitoring and the never ending controversy over advertising value equivalency (AVEs).   Weiner will present a session at the PRSA International Conference entitled “Proving the Value of Public Relations,” and was a member… The post Public Relations Measurement with PRIME Research CEO Mark Weiner appeared first on Eric Schwartzman.