PR's Top Pros Talk

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A D S Simon Media and O’Dwyer’s podcast for communicators, featuring top PR executives sharing valuable insights and giving tips on adapting your strategy during these challenging times.

D S Simon Media


    • May 1, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 10m AVG DURATION
    • 255 EPISODES


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    Latest episodes from PR's Top Pros Talk

    How To Lead Your Team with Purpose-Driven Strategies - Roger Bolton, Former CEO of the Arthur W. Page Society

    Play Episode Listen Later May 1, 2025 14:05


    Roger Bolton, Former CEO of the Arthur W. Page Society and Doug Simon, Founder & CEO of D S Simon Media, engage in a thoughtful conversation about effective leadership practices. With so much external pressure to take a stand on every issue, Roger explains why companies should focus on staying true to their core values. He shares his collaborative approach to decision-making, ensuring that everyone in the organization is working toward a shared vision. Roger also emphasizes the importance of using clear, specific language to foster understanding. Additionally, he highlights the need for strong crisis planning and management.

    How Emerging Platforms Are Changing the Media Landscape - Sean Layton, Executive Vice President of Earned Media at Zeno Group

    Play Episode Listen Later Apr 28, 2025 13:16


    Sean Layton, Executive Vice President of Earned Media at Zeno Group, shares key trends shaping the media landscape and Zeno's strategy for looking beyond legacy media for great opportunities. He explains how to select the right spokespeople and messaging considerations.

    What To Watch for in 2025 (Part 3)

    Play Episode Listen Later Apr 24, 2025 7:14


    What's ahead for communicators in 2025? We asked 14 of PR's Top Pros to share their key insights in this episode of What to Watch for in 2025.Featured communicators:Doug Simon, CEO of D S Simon MediaSonia V. Diaz, President of the Hispanic Public Relations Association (HPRA) and Founder & President of Zaid CommunicationsRoger Bolton, Former CEO of the Arthur W. Page SocietyJen Dobrzelecki, SVP, Healthcare Group Lead at PadillaSean Layton, Executive Vice President of Earned Media at Zeno GroupMercy A. Quaye, Founder & President of The Narrative ProjectJonathan Heit, Co-Founder and Global CEO of AllisonRachel Neppes, Head of Public Relations for Targus + HYPERMike Rosich, CEO of Current GroupNicole Flowers, Vice President of Media Relations Services at Flowers Communications GroupKen Kerrigan, Senior Vice President and Co-Lead of the Business & Professional Services Practice at The Bliss GroupTaryn Parker, Vice President of SpoolDavid Fuscus, CEO of Xenophon Strategies and Founder & CEO of Précis AIAnna Walsh, Principal of A-Corner Public RelationsAquinas Early, Vice President of Integrated Marketing Services at Flowers Communications Group

    How Behavioral Science Can Enhance Client Relationships - Shauna Keough, President of U.S. Public Relations at ⁠Syneos Health⁠

    Play Episode Listen Later Apr 15, 2025 10:45


    Shauna Keough, President of U.S. Public Relations at Syneos Health, shares how she applies behavioral science to build stronger client relationships. She emphasizes the importance of understanding key factors like risk and work-life balance to gain deeper insights into client mindsets. Shauna also explains how she leverages these insights to strengthen her partnerships and drive success. Learn more about D S Simon Media.

    Shaping the Future of the Mid-Size Agency - Mike Rosich, CEO of Current Group

    Play Episode Listen Later Apr 9, 2025 11:07


    In our recent episode of PR's Top Pros Talk, Mike Rosich, CEO of Current Group, shared how mid-sized agencies are uniquely positioned to blend scale, creativity, and strategic agility. He emphasized the importance of building inclusive, audience-first operations and fostering bold, insight-led creativity that earns authentic connections in a polarized world. Drawing on his journey from DNA Communications to forming Current Group, Mike championed a “best idea wins” culture that democratizes creativity and prioritizes purposeful storytelling. His message was clear: in today's complex landscape, you can't buy connection—but you can create it through campaigns that resonate and endure.

    How to Increase Brand Awareness - Liz Reilly, Senior PR Manager at Next PR

    Play Episode Listen Later Apr 1, 2025 8:28


    Liz Reilly, Senior PR Manager at Next PR, highlights key trends from the agency's client survey. Liz and Doug discuss how clients are increasingly open to exploring innovative strategies to boost brand awareness. They explore the rising trend of employees becoming influencers within their own areas of expertise on social media. Liz also shares valuable insights on how to generate media attention even when there is no breaking news.

    The Impact of AI and Deepfakes in the Entertainment Industry - Pamela Greenwalt, Chief Communications and Marketing Officer at SAG-AFTRA

    Play Episode Listen Later Mar 31, 2025 13:09


    Pamela Greenwalt, Chief Communications and Marketing Officer at SAG-AFTRA, reflects on the impactful initiatives taken to secure the ethical use of AI. She explains how AI and deepfakes compromise the integrity of artistic expression. Pamela also encourages other communicators to approach the use of AI with caution and awareness.

    Strengthening Communication and Connection in Fintech - Raoul Bhavnani, Chief Communications Officer of Betterment

    Play Episode Listen Later Mar 25, 2025 9:05


    Raoul Bhavnani, Chief Communications Officer of Betterment, is redefining fintech with a human-centered approach. He discusses the role of AI in driving innovation internally and externally. Raoul also shares how Betterment's hybrid work model boosts employee and customer engagement.

    How Effective Collaboration Enhances Brand Partnerships - Sarah Robarts, President and Founder of ⁠Ballantines PR⁠

    Play Episode Listen Later Mar 17, 2025 12:26


    Sarah Robarts, President and Founder of Ballantines PR, discusses the importance of collaboration between employees, brands, and strategic partnerships. Doug and Sarah delve into the significance of arts and culture within the media landscape. She also shares insights on how to integrate passions into your work.

    Travel PR Strategies That Drive Results - Davelyn Tardi Reyes, Public Relations Director at Discover Puerto Rico

    Play Episode Listen Later Mar 3, 2025 8:49


    Davelyn Tardi Reyes, Public Relations Director at Discover Puerto Rico, discusses her tactics for building strong relationships with journalists. She emphasizes the importance of staying informed by engaging with local communities. Davelyn also shares an example of a successful brand partnership.

    Maximizing Your Owned Content Strategy - Sarah Wood, Founder and Chief Communication Consultant at Sarah Wood Communication

    Play Episode Listen Later Feb 27, 2025 8:53


    Sarah Wood, Founder and Chief Communication Consultant at Sarah Wood Communication, offers valuable insights on how organizations can utilize their owned channels. She emphasizes the importance of repurposing content while ensuring consistency and communication. Sarah also advises businesses not to underestimate the power of public relations in helping them achieve their vision.

    The Year of Business Transformation and Corporate Reputation - Megan Noel, Global President of Corporate Affairs at Golin

    Play Episode Listen Later Feb 20, 2025 11:09


    Megan Noel, Global President of Corporate Affairs at Golin, offers valuable insights from Golin's 2025 Trends Report. She underscores that business transformation and corporate reputation are now inseparable. This convergence demands that companies must approach every decision through a dual lens of operational excellence and reputational impact, recognizing that these elements are inextricably linked in driving long-term business impact.The companies that will win this year will be the ones that effectively communicate their business transformation story to their stakeholders while adapting to an increasingly complex regulatory environment.

    PR's Top Pros Talk... What to Watch for in 2025 (Episode 2)

    Play Episode Listen Later Feb 13, 2025 8:23


    Curious about what's next for communicators in 2025? In our second episode of “What to Watch for in 2025”, 12 of PR's Top Pros share their unique perspectives. Topics covered include earned media, evolving client relationships, tech innovations, and more.Diana Littman, U.S. Chief Executive Officer, MSL Chris Hook, Communications Lead, CadenceLucia Lee, Vice President of Media and Public Affairs, Mount Sinai Health SystemMichael Rinaldo, Senior Health Communications Consultant at Michael Rinaldo Health CommunicationsMegan Noel, Global President, Corporate Affairs, GolinJoe Gargiulo, Executive Vice President, Coyne Public RelationsAmira Barger, Executive Vice President of Health Communications and DEI Advisory at EdelmanMichael Kempner, Founder and CEO of MikeWorldWideVanessa Donohue, Vice President of Health, AntennaJeff Winton, Founder and Chairman of Rural Minds and CEO of Jeff Winton AssociatesJackie Cox Battles, New York Consumer Brand Practice Lead and North America Consumer Brand Practice Growth Lead, Weber ShandwickKristi Tyll, Managing Partner, Stratacomm

    Developing an Effective Media Relations Strategy - Renee Mailhiot, Senior Vice President of Earned Media at Edelman

    Play Episode Listen Later Feb 6, 2025 13:08


    Renee Mailhiot, Senior Vice President of Earned Media at Edelman, explains how she collaborates with clients to understand their media coverage goals. She shares how she prepares spokespeople to deliver authentic messages that align with the company's narrative. Renee also emphasizes the importance of cultivating strong relationships with journalists in today's ever-changing earned media environment.

    Building Trust and Credibility Through Thought Leadership - Kary Zate, Senior Director of Marketing Communications at Locus Robotics, and Christina Gorini, Vice President at FINN Partners

    Play Episode Listen Later Feb 4, 2025 7:50


    Kary Zate, Senior Director of Marketing Communications at Locus Robotics, and Christina Gorini, Vice President at FINN Partners, discuss how they combat misinformation through education. Christina explains how they create in-person experiences to create deeper understanding and engagement. Kary shares insights on how he utilizes testimonials to increase brand awareness.

    The Power of Public Relations - Mike Gehrig, Managing Director of The Motion Agency,

    Play Episode Listen Later Jan 28, 2025 11:11


    Mike Gehrig, Managing Director of The Motion Agency, delves into the role of media relations in driving meaningful outcomes. Mike discusses how effective media relations tactics can expand a story's reach and audience engagement. He also emphasizes the importance of analyzing data to uncover meaningful insights.

    What to Watch for in 2025

    Play Episode Listen Later Jan 14, 2025 5:27


    What's in store for communicators in 2025? 11 PR's Top Pros share their top insights in our first episode of What to Watch for in 2025. Some of the topics discussed include challenges navigating disinformation, diversifying media, and the balance between AI and human intelligence. - Doug Simon, CEO, D S Simon Media - Bradley Akubuiro, Partner, Bully Pulpit International - Renee Mailhiot, Senior Vice President of Earned Media, Edelman - Raoul Bhavnani, Chief Communications Officer, Betterment - Julie Murphy, President, Sage Communications - Mike Doyle, Global CEO, Ketchum - Emily Teitelbaum, Chief Communications Officer, Libra Group - Saul Hafenbredl, Partner at CB&A, A FINN Partners Company, in the Global Education Practice - Monique Kelley, Associate Professor of the Practice at Boston University and CEO & Founder of Monique Kelley Consulting - Shauna Keough, President, U.S. Public Relations, Syneos Health - Blake Simpson, Senior Vice President, Chief Communications and Corporate Affairs Officer at Adtalem Global Education

    How AI is Shaping the Future of Communications - Emily Teitelbaum, Chief Communications Officer of Libra Group

    Play Episode Listen Later Jan 13, 2025 9:56


    Emily Teitelbaum, Chief Communications Officer of Libra Group, shares her proactive approach to understanding and leveraging AI. She highlights how comms can lead an organization in adopting new technology and how AI can enhance authenticity and foster collaboration. Emily also reflects on the expanding expectations of – and opportunities for – the CCO.

    Effective Strategies for Combatting Disinformation - Bradley Akubuiro, Partner at Bully Pulpit International

    Play Episode Listen Later Jan 8, 2025 11:54


    Bradley Akubuiro, Partner at Bully Pulpit International, discusses valuable insights on how communicators can combat disinformation. Bradley highlights the importance of aligning goals with business objectives. He also shares the importance of leading with your values.

    Navigating the Changing Communications Landscape - Blake Simpson, Senior Vice President, Chief Communications and Corporate Affairs Officer at Adtalem Global Education

    Play Episode Listen Later Jan 7, 2025 9:34


    Blake Simpson, Senior Vice President, Chief Communications and Corporate Affairs Officer at Adtalem Global Education, explains how her team defines and measures campaign effectiveness. She shares the importance of integrating non-traditional, owned, and earned media to create a cohesive strategy. She also talks about how the CCO role will continue to evolve.

    The Psychology of Brand Awareness - Melissa Marasco, Corporate Brand & PR at Guardant Health

    Play Episode Listen Later Dec 23, 2024 11:40


    Melissa Marasco, Corporate Brand & PR at Guardant Health, shares how to leverage the principles of ethos and logos to strengthen strategic communication efforts. She explains the psychological drivers of brand awareness, emphasizing how subconscious decisions influence consumer behavior. Melissa also discusses the importance of blending art and science in storytelling.

    How to Market to the Hispanic Community During the Holiday Season - Yerddy Lanfranco is the Senior Vice President of Growth and Partnerships for Platforms & Intelligence at KINESSO

    Play Episode Listen Later Dec 19, 2024 11:31


    For brands aiming to connect with the Hispanic community this holiday season, it's crucial to understand the traditions that matter to them. Yerddy explains why brands should partner with influencers who are dedicated to social justice and sustainability initiatives. Additionally, she emphasizes the need for communicators to invest in the future of Hispanic students. Yerddy Lanfranco is the Senior Vice President of Growth and Partnerships for Platforms & Intelligence at KINESSO. She is an Advisory Board Member for FSU's Center For Hispanic Marketing Communication. Yerddy is also a Guest Lecturer at CCNY, NYU, FSU, Columbia, and Baruch.

    Essential Strategies for Establishing Federal Government Partnerships - Julie Murphy, President of Sage Communications

    Play Episode Listen Later Dec 18, 2024 13:42


    Julie Murphy, President of Sage Communications, provides insights on what businesses should expect when working with federal government organizations. She delves into the dynamics of a presidential transition. Julie emphasizes how public relations and rapid response strategies increase visibility in government media. Additionally, she highlights the role of government employees.

    How to Build a Collaborative Culture - Meghan Kelleher, Founder and CEO of Corner Market Communications

    Play Episode Listen Later Dec 17, 2024 13:36


    Meghan Kelleher, Founder and CEO of Corner Market Communications, discusses the significance of a people-first culture and how it drives her business forward. She reflects on the core values her team developed. Meghan also emphasizes the role joy plays in fostering a thriving work environment.

    Enhancing Your Marketing Vision with a Fractional CCO/CMO - Andrea Sok, Founder and CEO of Sok Influencer PR

    Play Episode Listen Later Dec 11, 2024 8:56


    Andrea Sok, Founder and CEO of Sok Influencer PR, offers valuable insights into her role as a fractional CCO/CMO. She explains how a fractional CCO/CMO can quickly adapt to a company's culture and operations, providing high-level strategic guidance. Andrea also emphasizes how working with an external strategist can offer a fresh perspective.

    Emerging Education Marketing Trends - Saul Hafenbredl, CB&A, A Finn Partners Company, and Jacqui Lipson, Finn Partners

    Play Episode Listen Later Dec 4, 2024 6:39


    Saul Hafenbredl, Partner at CB&A, A Finn Partners Company, and Jacqui Lipson, Partner at Finn Partners, delve into the 2025 Education Marketing Trends report, exploring the rise of state-based marketing and its impact on campaign strategies. Joined by Doug Simon, CEO of D S Simon Media, they discuss the evolving dynamics between federal and state communications, the role of education reporters, and the growing need for grassroots journalism.

    Leveraging the Reach and Impact of TV News - Ronica Cleary, Founder and CEO of Cleary Strategies

    Play Episode Listen Later Nov 25, 2024 14:44


    Ronica Cleary, Founder and CEO of Cleary Strategies, reveals how viewing a story from a producer's perspective is crucial to achieving earned media success. Doug and Ronica share their experiences of transforming ideas into powerful TV stories that resonate with viewers. Ronica also highlights the growing importance of remote interviews in today's media landscape.

    Transforming Challenges into Opportunities with Analyst Relations - Kevin Whalen, Partner at the Guyer Group

    Play Episode Listen Later Nov 13, 2024 13:07


    Kevin Whalen, Partner at the Guyer Group, addresses some misconceptions about analyst relations. He emphasizes that leaders must be transparent about their company's challenges to forge a strategic path forward. Kevin discusses various meeting formats and details their unique benefits. He also shares valuable resources that can help organizations navigate their growth journeys.

    How to Amplify Brand Awareness with Newsjacking - Lauren Meckstroth, Vice President at Fahlgren Mortine

    Play Episode Listen Later Oct 28, 2024 12:14


    Lauren Meckstroth, Vice President at Fahlgren Mortine, shares how her team spots trends that clients can contribute to. She emphasizes the importance of selecting the right storytelling medium based on the scope of the subject. Lauren also explains the benefits of taking risks if it makes sense for a client. Learn more about D S Simon Media.

    Navigating the Reputation Economy - Michael Kempner, Founder and CEO of MikeWorldWide

    Play Episode Listen Later Oct 7, 2024 8:13


    Michael Kempner, Founder and CEO of MikeWorldWide, discusses the significance of maintaining a strong reputation. He explains how communicators can play an active role in reputation management. Michael also shares what tools his team uses to mitigate potential risks. Learn more about D S Simon Media.

    The Importance of Localization in Reputation Management - Alex Schriver, Senior Vice President of Public Affairs at the Pharmaceutical Research and Manufacturers of America (PhRMA)

    Play Episode Listen Later Oct 2, 2024 9:37


    Alex Schriver, Senior Vice President of Public Affairs at the Pharmaceutical Research and Manufacturers of America (PhRMA), explains how he builds trust with key stakeholder audiences through internal and external localization efforts. He shares how he applies a campaign-style approach to communicate and engage with his team to “win the day.” Additionally, Alex emphasizes how leaders can ensure their employees' voices are genuinely heard and valued.

    The Role of Communication in Promoting Sustainable Practices - Erin Simon & Jessica Berk Ross

    Play Episode Listen Later Sep 30, 2024 11:32


    Erin Simon, Vice President and Head of Plastic Waste and Business for World Wildlife Fund, shares valuable insights on bringing people together to tackle environmental challenges. Jessica Berk Ross, Managing Partner of Global Public Affairs for FINN Partners, discusses her strategies for navigating complex issues and fostering consensus. They also emphasize the power of storytelling in raising awareness and driving action.

    The Crucial Role of PR in a Business Strategy - Toni Harrison, Founder and CEO of Etched Communication

    Play Episode Listen Later Sep 12, 2024 10:22


    Toni Harrison, Founder and CEO of Etched Communication, discusses the importance of having PR professionals involved in the business decision-making process. She shares how organizations can authentically engage with their original customers while reaching new audiences. Toni also explains how implementing measurement techniques throughout a campaign can optimize results.

    The Power of Team Collaboration - Rachel Rosenblatt, Senior Managing Director at FTI Consulting

    Play Episode Listen Later Sep 12, 2024 9:15


    Rachel Rosenblatt, Senior Managing Director at FTI Consulting, discusses how employees apply their sector-specific knowledge to enhance collaboration and deliver tailored results. She explains how her team creatively shares industry news with a broad audience. Additionally, Rachel delves into what brands can anticipate from consumers during the holiday season. Subscribe to The Goods newsletter.

    Building and Scaling High-Performing Teams -

    Play Episode Listen Later Sep 9, 2024 13:35


    Michele Moore, Vice President and Chief Communications Officer at the Ford Foundation, discusses the organization's mission. She highlights the importance of check-ins with teams and employees. Michele explains why trust is a key factor in creating a sense of belonging among employees. Michele also shares her advice on how to figure out the next step in your career.

    Creating Impact Through Relationships - Wynona Redmond, President and Founder of Wyn-Win Communications

    Play Episode Listen Later Sep 4, 2024 10:52


    Wynona Redmond, President and Founder of Wyn-Win Communications, shares that building trust is key to sustaining a strong reputation. She highlights that, despite technological advancements, face-to-face communication remains profoundly impactful. Additionally, Wynona discusses her passion for connecting communities to corporations about different causes.

    Empowering Change Through Diversity, Equity, and Inclusion Initiatives - Nick Nelson, Senior Vice President of Corporate Purpose at Edelman

    Play Episode Listen Later Aug 27, 2024 16:58


    Nick Nelson, Senior Vice President of Corporate Purpose at Edelman, and Doug Simon, CEO of D S Simon Media, engage in a compelling discussion about the 2024 Edelman Trust Barometer Special Report: Business & Racial Justice in America. Nick emphasizes the critical role of creating safe spaces for employees. He emphasizes how the use of precise language can significantly impact engagement. Nick also encourages communicators to facilitate participation in diversity, equity, and inclusion initiatives. Download the report here.

    Creating and Promoting Purpose-Driven Content - Mikey Sadowski, Intrepid Travel⁠, and Amy Skelding, FINN Partners

    Play Episode Listen Later Aug 20, 2024 12:40


    Mikey Sadowski, Vice President of Global Communications at Intrepid Travel, and Amy Skelding, Managing Partner of the UK Travel Practice at FINN Partners, discuss how they incorporate local perspectives into their storytelling. Mikey explains the two questions he considers when evaluating a new product. Amy highlights how public relations play a crucial role in strategic decision-making.

    Essential Strategies for Building and Scaling Successful Brands - Tricia Mahoney, Chief Marketing Officer of ⁠Twisted X Global Brands⁠

    Play Episode Listen Later Aug 19, 2024 8:50


    Tricia Mahoney, Chief Marketing Officer of Twisted X Global Brands, highlights the importance of focusing on value and prioritization when scaling brands. She discusses how she empowers her team to feel comfortable trying new approaches. Tricia also shares her optimistic approach when dealing with challenges.

    The Key Elements of Building a Successful Business - Nicole Rodrigues, CEO and Founder of NRPR Group and The Kingdom

    Play Episode Listen Later Aug 15, 2024 8:41


    Nicole Rodrigues, CEO and Founder of NRPR Group and The Kingdom, reveals how she leverages her public relations expertise to build her businesses. She explains how to utilize social media to build trust with potential clients. Nicole also highlights the role of AI and storytelling in keeping audiences engaged.

    A Behind-the-Scenes Look at Celebrity Placements - Priscila Martinez, Founder and CEO of The Brand Agency

    Play Episode Listen Later Aug 13, 2024 14:33


    Priscila Martinez, Founder and CEO of The Brand Agency, shares her strategies for scoring celebrity placements for luxury fashion clients. These include networking with industry leaders and outreach tactics. She explains what happens when a PR professional finds out a celebrity is wearing a client's clothing or accessories. Priscila also shares her effective approach to building relationships with journalists on the red carpet.

    The Strategic Role of a Holding Company - Dara Busch, CEO of North America for Havas PR

    Play Episode Listen Later Aug 12, 2024 11:01


    Dara Busch, CEO of North America for Havas PR, shares her excitement about her new role and the evolving public relations landscape. She highlights the growing demand for agencies to deliver a comprehensive multi-channel approach. Dara also emphasizes the importance of transparency and effective communication in building and sustaining long-term relationships.

    Using AI Tools To Maximize Human Potential - Kate Southall, Manager of Global Brand at ⁠SHRM⁠

    Play Episode Listen Later Aug 6, 2024 15:47


    Kate Southall, Manager of Global Brand at SHRM, highlights the value of AI tools for HR professionals. She explains how AI can foster more human connections and learning opportunities. Kate also discusses the significance of language and tone when developing trust in new technology.

    The Power of Integrating PR, Social, and Influence Through Earned-First, Immersive Communications - Charlie Tansill, President of PR, Social and Influence at Ogilvy North America

    Play Episode Listen Later Jul 29, 2024 13:19


    Charlie Tansill, President of PR, Social and Influence at Ogilvy North America, emphasizes the significance of engaging consumers in brand experiences. She discusses the immersive communications strategy behind the Grand Prix award-winning "Michael CeraVe" campaign. Charlie also talks about the CMO's evolving role and the power of TikTok.  

    Navigating the News Landscape - John Seigenthaler and Katie Seigenthaler,

    Play Episode Listen Later Jul 25, 2024 14:16


    John Seigenthaler and Katie Seigenthaler, Managing Partners at FINN Partners, share insights on the current state of local and national news. Katie highlights how local news can spark and sustain growth. John discusses how PR professionals can support shrinking newsrooms. They stress the importance of sharing truthful and honest stories to combat disinformation.

    How to Build an Authentic Brand Identity - Leah Dergachev, Founder and Chief Storyteller of Austley

    Play Episode Listen Later Jul 24, 2024 10:17


    Leah Dergachev, Founder and Chief Storyteller of Austley, shares how she applies her 3D framework to help clients stand out. She emphasizes the importance of creating strong emotional bonds between brands and their audiences. Leah also shares how case studies can be used to demonstrate the value of your offerings while providing data points that support PR opportunities.

    Turning Ideas into Innovative Campaigns - Gizem Ozcelik, Founder and CEO of GO PR

    Play Episode Listen Later Jul 18, 2024 9:23


    Gizem Ozcelik, Founder and CEO of GO PR, discusses trends in the PR space, including digital media, the rise of sustainable tourism and creative programming. She shares examples of how she collaborates with brands and clients to bring out of the box ideas to life. All of this to help clients break through the noise in a competitive landscape.

    Fueling Growth in Startups and Scale-Ups - Bruno Solari, Founder of SolComms

    Play Episode Listen Later Jul 11, 2024 8:43


    Bruno Solari, Founder of SolComms, describes the key strategies he uses when working with startups and scale-ups. He discusses the changing editorial landscape and the growth of affiliate marketing. Bruno also shares the importance of being reactive to increase brand awareness for clients. Read PRWeek's feature on SolComms: https://www.prweek.com/article/1871432/agency-business-report-2024-solcomms

    Driving Growth Through Thought Leadership - Tiffany Rafii, CEO of UpSpring

    Play Episode Listen Later Jul 10, 2024 11:12


    Tiffany Rafii, CEO of UpSpring, highlights the pivotal role of a thought leadership strategy in driving success and fostering creativity. Tiffany discusses the importance of selecting the right spokesperson to align with the company's business goals. Additionally, shares key strategies for effectively training spokespeople.

    Uncovering the Truth About AI - Tomás Puig, Founder and CEO of ⁠Alembic and Curtis Sparrer, Principal of ⁠Bospar PR

    Play Episode Listen Later Jul 9, 2024 12:24


    What do communicators need to know about AI? Tomás Puig, Founder and CEO of Alembic, breaks down common myths about generative AI. He highlights the impact of earned media in reaching a broader audience. Curtis Sparrer, Principal of Bospar PR, shares his experience discussing the impact of AI with colleagues and clients. Tomás and Curtis stress the significance of gaining insights from experts before implementing AI.

    The Value of Thought Leadership - Annie Dunleavy, Senior VP & U.S. Head of Content Strategy for Edelman Business Marketing, and Tusar Barik, Senior Director of Marketing for LinkedIn

    Play Episode Listen Later Jun 27, 2024 11:29


    Annie Dunleavy, Senior VP & U.S. Head of Content Strategy for Edelman Business Marketing, and Tusar Barik, Senior Director of Marketing for LinkedIn, discuss the essentials of thought leadership. Tusar emphasizes leveraging LinkedIn for posting and sharing insightful content. Annie shares how to elevate a thought leadership strategy to make the most impact. They also explain the role of thought leadership in adapting to shrinking newsrooms. Download the 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report: https://www.edelman.com/expertise/Business-Marketing/2024-b2b-thought-leadership-report

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