Podcasts about Axia

Send us Fan MailIn this episode, Matt Mosich joins host Jason Mudd to discuss what separates professional speakers from aspiring speakers. From storytelling and stage presence to preparation, mindset, and memorable messaging, Matt shares practical insights from years of coaching executives, founders, and business leaders.Tune in to learn more!  Meet our guest:Our guest is Matt Mosich, president and owner of The Mosich Group. Matt is a communication and speaker coach for executives, founders, and their teams. He helps clients prepare for and build keynotes, board presentations, podcasts, and media interviews. Five things you'll learn from this episode:1. Why every point needs a story and every story needs a point2. How great speakers collect stories from everyday experiences 3. Why audiences remember sentences, not speeches4. The hidden preparation behind seemingly effortless presentations 5. How to use nerves as an advantage instead of trying to eliminate them Quotables“There are probably thousands of people out there who can speak on your topic. They might have the exact same conclusions that you do. The only difference is how you arrived at them.” — Matt Mosich“The best speakers aren't more creative. They're better at noticing and writing down what everyone else walks past.” — Matt Mosich“People remember sentences, not speeches.” — Matt Mosich“Our mindset is how we observe the world; it's how we live our experience.” — Matt Mosich“You have to show up as a professional in order to get paid like a professional.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Matt Mosich on LinkedInThe Mosich Group websiteJack SernettMatthew DicksThe Four Agreements BookToastmasters InternationalAdditional Resources:Axia Public Relations' SpeakersBureau serviceListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.How to become a TED speakerThe right way to apply for a speaking engagementDon't let your superstar company speaker go unnoticed; promote today!If you like this episode, you're going to love this:Embracing the power of “No” and storytellingHow company executives can become powerful keynote speakersHow to become an excellent TEDx speakerSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, CNN producer Tiffany Anthony joins host Jason Mudd to discuss one of the most talked-about career pivots in media today — journalists transitioning into public relations and corporate communications. Tune in to learn more!Meet our guest:Our guest is Tiffany Anthony, cross-platform producer at CNN/Warner Brothers Discovery. Tiffany is a communications and storytelling professional with 18+ years of experience crafting clear, high-impact narratives across broadcast, digital, and social platforms. She has led messaging for high-stakes news and major public-facing initiatives, with a focus on audience engagement, clarity, and collaborative leadership.Five things you'll learn from this episode:1. Why journalists are uniquely positioned to succeed in PR and corporate communications2. How newsroom experience strengthens media relations, storytelling, and strategic communications3. How former journalists can position their skills and experience to stand out in today's PR job market4. How AI, applicant tracking systems, and evolving hiring practices are changing communications careers5. Why companies increasingly value journalists who understand newsrooms, audiences, and compelling storiesQuotables“You always have to learn to adapt and evolve.” — Tiffany Anthony“Some of the best stories are about people and interesting people. It's not just about a product.” — Tiffany Anthony"People want people's stories. They want to connect emotionally with stories. And I think a lot of companies forget that and lose sight of that." — Tiffany Anthony“You have to be willing to say, ‘I'm no longer a journalist. I'm now a corporate storyteller.'” — Jason Mudd"If you don't tell them, you won't sell them." — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Tiffany Anthony on LinkedInTiffany Anthony on Muck RackTiffany Anthony websitePublic Relations Employment Statistics by BLS.gov PRSA Job BoardAxiacareers.com Additional Resources:6 ways agency work provides the best work experienceTop 6 questions public relations students ask us about the PR industryListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:Transition from journalism to PR with David DeCampBehind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia's beginningNetworking without an agenda: The key to career longevitySupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

La propuesta de la Generalitat de Cataluña de introducir Mossos d'Esquadra de paisano en los institutos ha desatado una profunda polémica en la comunidad educativa. La medida, que busca atajar el aumento de la conflictividad en las aulas, donde solo este curso se han registrado más de 5.000 agresiones, ha encontrado un rechazo generalizado por parte de los principales actores implicados, desde sindicatos policiales hasta directores, profesores y familias.El debate ha sido analizado en el programa 'Herrera en COPE', donde el comunicador Alberto Herrera ha reunido a todas las partes. En la conversación han participado Albert Palacios, portavoz de la Unión Sindical de Policía en Cataluña; Jordi Satorra, presidente de la asociación de directores AXIA; Jordi López, padre de tres hijos; y Antonio, un profesor de instituto, quienes han expuesto sus argumentos en contra de la medida.Desde el propio cuerpo policial, la postura es de oposición. Albert Palacios ha sido tajante: ...

Send us Fan MailIn this episode, Qwoted's Shelby Bridges joins host Jason Mudd to discuss how AI, shrinking newsrooms, and faster news cycles are reshaping modern media relations and earned media strategies.Tune in to learn more!Meet our guest:Our guest is Shelby Bridges, director of customer success at Qwoted. Shelby works at the intersection of PR, media, and technology, helping communicators build stronger relationships with journalists through smarter, more strategic data usage and platforms like Qwoted. She leads training, demos, and user initiatives that support agencies and brands in a fast-moving media landscape.Five things you'll learn from this episode:1. Why modern news cycles now behave like breaking news by default2. How shrinking newsrooms are increasing pressure on journalists and PR teams3. Why responding within 48 hours significantly increases placement success4. How AI is changing pitching, and why similarity is becoming a problem5. Why diversification of angles and sources is critical for credibility Quotables“All news is almost breaking news now. It has to be told immediately and as quickly as possible because somebody else is already writing it.” — Shelby Bridges“The people who are responding within the first 48 hours are the ones that are winning.” — Shelby Bridges“Everybody should be able to use AI to pitch — but not to falsify data, personas, or companies.” — Shelby Bridges“What journalists need is something that stands out and isn't generic.” — Shelby Bridges“If people in the room all look like you, you're not going to hear as good or thoughtful storytelling and insights as you might want.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:@sbridges0117 on instagramShelby Bridges on LinkedInQwoted websiteQwoted resourcesAdditional Resources:Journalist PR responses under 3% for third straight quarterJournalists don't want AI-generated commentary (and what to give them instead)Top PR pros share their tips for earning U.S. media coverageThe best and worst media relations efforts from public relations professionalsHow to use media relations strategically to boost SEOListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:Making your media pitches stand outThe 4 R's of media relations: Responsive, resourceful, rapid, and respectMedia relations best practices Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, University of Memphis expert Michele Ehrhart joins host Jason Mudd to discuss crisis communication, leadership preparedness, reputation management, and how organizations can navigate high-pressure situations with clarity and confidence.Tune in to learn more!Meet our guest:Our guest is Michele Ehrhart, senior vice president and chief marketing and communications officer at the University of Memphis. Michele is a crisis communications expert with three decades of experience in corporate affairs, executive communications, and PR strategy. Five things you'll learn from this episode:1. Why crisis preparation must happen before a crisis occurs2. How leaders can use “what if” scenario planning to prepare for high-risk situations3. Why silence can be a strategic communication choice depending on context4. How reputation is built slowly but can be damaged quickly during a crisis5. Why defining roles and responsibilities in advance improves crisis response executionQuotables“The day you have a crisis should not be the first day you've thought about what you'll do.” — Michele Ehrhart“Planning the work and working the plan.” — Michele Ehrhart“Silence is a strategy. If the story isn't yours, don't talk about it.” — Michele Ehrhart“The brand is what you put out there; reputation is what they think of you.” — Michele Ehrhart“When PR is at its best, it's building a reputation for your company — just not visibility, but also the reputation. You could have great visibility, but it's not positive.” – Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Michele EhrhartMichele Ehrhart is a crisis communications expert with three decades of experience in corporate affairs, executive communications, and PR strategy. After 22 years with FedEx, she now serves as the University of Memphis's senior vice president and chief marketing and communications officer. She is a bestselling author, speaker, and industry expert helping leaders navigate crises with confidence and clarity.Guest's contact info and resources:Michele Ehrhart on LinkedInMichele Ehrhart's websiteGet the “Crisis Compass: How to Communicate When It Matters Most” bookAxia's CrisisPoint serviceAxia's Reputation Restoration serviceAdditional Resources:How to recover from a PR crisis and manage Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this solocast, On Top of PR host Jason Mudd dives into how PR shapes recruiting, retention, and workforce quality through reputation.Tune in to learn more! Five things you'll learn from this episode:1. How candidates evaluate your reputation before your careers page2. Why PR influences recruiting outcomes before HR gets involved3. The role of visibility, credibility, and interpretation in hiring decisions4. Why employer brand perception is formed in search and media results5. How PR reduces hiring friction and improves talent quality Quotables“Candidates don't start with your careers page; they start with your reputation.” — @jasonmudd9“Your careers page doesn't create perception. It confirms or contradicts what they already perceive or believe.” — @jasonmudd9“Recruiting is a reputation-driven system.” — @jasonmudd9“PR didn't create demand; it removed the friction that prevented their growth.” — @jasonmudd9“Public relations doesn't just influence how customers see you, it influences who wants to work for you, who shows up, and how they perform.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Jason Mudd on XJason Mudd on LinkedInLinkedIn Talent Solutions - Employer's brand mattersGlassdoor - Employer Branding 101: Why, How and Proven ROIratethispodcast.com/ontopofpr Additional Resources:Case study: Improving a company's recruitingHow to turn award wins into long-term assetsWarning signs your online reputation management is failingHow to improve your company's Glassdoor reviewsFind out more about Axia Public Relations.Axia Public Relations resourcesAxia's NewsBureau ServiceListen to more episodes of the On Top of PR podcast.If you like this episode, you're going to love this:Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

NESTA EDIÇÃO. Preços de importação de diesel e gasolina voltam a subir ao final de abril. Brent em alta após nova escalada no conflito no Oriente Médio com a promessa dos EUA de escoltar navios no Estreito de Ormuz. Axia vende participações em linhas de transmissão. Relator do projeto de lei da Política Nacional de Minerais Críticos, Arnaldo Jardim propõe conselho com poder para vetar fusões e aquisições. ***Locução gerada por IA

Send us Fan MailIn this episode, Brand Revolt's Camden Bernatz joins host Jason Mudd to discuss why traditional agency pitches often fail, how clients can build better partnerships, and why diagnosis must come before solutions.Tune in to learn more!Meet our guest:Our guest is Camden Bernatz, creative director and strategist at Brand Revolt and author of “Stop Asking for Pitches: 10 Rules to Fix the Client-Agency Relationship.” Once drawn to psychiatry, he now applies that same curiosity to branding, helping organizations diagnose challenges and build stronger brands.Five things you'll learn from this episode:1. Why traditional agency pitches often prioritize performance over real problem-solving2. Why diagnosing the problem must come before prescribing any solution3. How treating agency relationships as strategic investments improves outcomes4. How shifting from vendor transactions to partnerships leads to better results5. What a true client-agency partnership looks like in practiceQuotables“You want that agency that helps you develop the brief [to] help you figure out what we actually need. What are we trying to accomplish? What would success look like?” — Camden Bernatz“The reason you have a need for an RFP or to hire a firm and hire an agency is because you don't totally know what you need.” — Camden Bernatz“It's just having things on the table early, talking about like, ‘We think that you're prescribing something that's going to cost more than you say you have money for.'”  — Camden Bernatz“There's a difference in the way it feels to spend money on an agency versus spending the money with the agency.” — Camden Bernatz“Your agency is like an engine to fuel as opposed to a resource to drain. You will treat it differently, and they will perform differently.” — Camden Bernatz“Buying agency services is about buying a creative class of expertise, experience, guidance, and consulting that is much different than buying staples, pencils, and other supplies.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Camden Bernatz on LinkedInCamden Bernatz on YouTubeBrand Revolt website“Stop Asking For Pitches: 10 Rules to Fix the Client-Agency Relationship” bookThe Win Without Pitching ManifestoClients behaving badly: Video store, hair salon hagglingAdditional Resources:Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world's most successful brands and how to apply those principles in marketing and PR. Meet our guest:Our guest this episode is Richard Shotton, founder of Astroten. Richard is a behavioral scientist and best-selling author of “The Choice Factory,” “The Illusion of Choice,” and “Hacking the Human Mind.” He specializes in applying behavioral science to marketing and works with global brands to solve real-world challenges.Five things you'll learn from this episode:1. Why what people say influences them vs. what actually drives behavior2. How “effort storytelling” can increase perceived product value3. Why simplicity in messaging increases perceived intelligence and trust4. How timing and “fresh start” moments influence behavior change5. Why social proof remains one of the strongest drivers of decision-making Quotables“Behavioral science is what people say influences them and what actually influences them. They are wildly different.” — Richard Shotton“If you ever need someone to make a really big change in their life, don't target them randomly.” — Richard Shotton“The more effort that goes into something, the better it is. People have got that as a rule of thumb in their head. And the interesting thing is, the rule of thumb takes on a life of its own.” — Richard Shotton“If you want to convey strong brand values, the argument from Oppenheimer is to speak in a simple, clear way.” — Richard Shotton“The simplest answer is usually the best answer. If it's focused on one thing, it's clear, easy to digest.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Richard ShottonRichard Shotton is a behavioral scientist and founder of Astroten. He is a best-selling author of three books, including “The Choice Factory” and “The Illusion of Choice.” His latest book, “Hacking the Human Mind,” explores the behavioral science underpinning the success of 17 leading brands. He specializes in applying behavioral science to marketing, helping brands like Google solve real-world challenges through consultancy, copywriting, and training.Guest's contact info and resources:@rshotton on XRichard Shotton on LinkedInAstroten's websiteConsumer Behavior Lab website”Hacking the Human Mind” bookAdditional Resources:Earned authority + emotional resonance = brand winsSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, Carly Roszkowski joins host Jason Mudd to discuss ageism in the workplace, how it affects job seekers over 50, hiring bias, and strategies for multigenerational teams.Tune in to learn more!Meet Our Guest:Our guest on this episode is Carly Roszkowski, vice president of financial resilience at AARP. She leads strategy and outcomes within AARP's Work and Jobs and Financial Resilience initiatives, helping individuals over 50 strengthen their competitiveness in the labor market and access meaningful employment opportunities. Carly also works to eliminate age discrimination and promote inclusive hiring practices across organizations.Five things you'll learn from this episode:1. How ageism in the workplace impacts job seekers and employees over 50 years old2. The biggest challenges experienced professionals face when seeking new opportunities3. How department leaders can effectively support and manage multigenerational teams4. Best practices hiring managers can use to better support experienced talent5. Practical ways employees and coworkers can help create a safe, inclusive, and high-performing workplaceQuotables“AARP is fighting every day to end age discrimination in the workplace and educate consumers, knowing their rights, as well as educating employers on the value that older workers bring to an organization.” — Carly Roszkowski“Networking and knowing someone is still a really great way to start your job search.” — Carly Roszkowski“60% of workers 50 and older have said that they would love to learn new skills for their job or on the job.” — Carly Roszkowski“Research shows that there's increased innovation, increased creativity, better problem solving when you have a mix of ages, mix of different backgrounds, or from different points of view.” — Carly Roszkowski“Mirror the language; reflect the terminology that you see in the job description in your application.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Carly Roszkowski on LinkedInAARP websiteAARP Works and Jobs Resources AARP Employer Resource CenterOlder Workers are Building Tech Skills ResearchAdditional Resources:How to calculate the true cost of hiring an employeeListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public RelationSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, Muck Rack CEO Greg Galant joins host Jason Mudd to discuss how embedded AI is transforming PR and communications workflows.Tune in to learn more!Meet Our Guest:Our episode guest is Greg Galant, CEO and cofounder at Muck Rack. A returning guest on On Top of PR, he is a leading voice at the crossroads of PR, technology, and media. Greg is also recognized as an early champion of generative engine optimization, shaping the emerging frontier of brand visibility in an AI-driven world.Five things you'll learn from this episode:Why embedded AI is more effective than standalone assistants in PR workflowsHow AI preserves messaging consistency and insight accuracy across teamsWays to make PR teams more adaptable in real time using AIHow AI-powered media intelligence predicts trends and shifts in reputationStrategies to integrate AI into every stage of PR: discovery, outreach, monitoring, and reporting Quotables“Being able to take advantage of AI is knowing what everyone's doing right now and figuring out which stages of our workflow can benefit from AI and having the right tooling to do that.” — @Greg Galant“The PR profession's been doing generative engine optimization even before generative AI came to be because when these AI systems were built, they were all trained on news data.” — @Greg Galant“The work we did a year ago or two years ago is even more valuable today than it was then.” — @Greg Galant“There's two big buckets. One is: How does AI influence PR, and how does PR influence AI?” — @Greg Galant“We have to look at this from a macro and a micro level and keep testing and tweaking what we're doing and improving upon it.” — @Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:@gregory on X@gregory on InstagramGregory Galant on LinkedInMuck Rack websiteMuck Rack DailyGenerative Pulse by Muck RackThe State of Journalism and PR 2022 reports with Greg GalantIf you like this episode, you're going to love this:95% of AI citations come from PR contentHow generative AI uses earned media coverage (fueling PR's resurgence)Getting more media coverage by making journalists' lives easierThe PR playbook for getting recommended by AI with UnusuaSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture attention, clicks, and engagement.Five things you'll learn from this episode:1. Five reasons your news release isn't getting coverage2. Understanding the move from “press releases” to news releases3. Common mistakes that cause press releases to be ignored4. How to write headlines and content that attract attention and clicks5. Adopting an audience-first mindset to make your news releases effective Quotables“A journalist or reader is asking, ‘Why should I care?' ‘Why now?' and ‘Why does this matter now?' And if you don't answer that in the first few lines of your pitch or your news release, you lose that audience.” — @jasonmudd9“Safe content doesn't get shared; it gets ignored.” — @jasonmudd9“Your content now competes in search, AI, and social feeds. Structure matters. You need clear headlines, direct language, and answer-driven content.” — @jasonmudd9“Shift your mindset from ‘What do we want to announce?' to ‘What would someone care [about], click, and share?' Define your audience, validate your angle with data, and write like a journalist.” — @jasonmudd9“Coverage isn't requested; it's earned. It starts with how you think about the story before writing.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Jason Mudd on XJason Mudd on LinkedInListen to more episodes of the On Top of PR podcast.Find out more about Axia Public Relations.Axia Public Relations resources1:1 consultations and training with Axia10 2026 press release tips marketers aren't going to likeAdditional Resources:What's the difference between press releases and public relations?What's the difference between newswire and press release distribution wire agencies?How press releases are powering generative engine optimization and answer engine optimization3 elements of an effective news releaseSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, Microsoft CCO Frank Shaw joins host Jason Mudd to discuss how AI is reshaping PR workflows, strategy, and corporate communications.Tune in to learn more!Meet Our Guest:Our episode guest is Frank X. Shaw, chief communications officer at Microsoft. Frank leads global communications strategy, product PR, media and analyst relations, executive and employee communications, and global agency partnerships. He shares insights on how communicators can leverage AI to focus on high-value work and improve efficiency.Five things you'll learn from this episode:1. How to identify high-value PR work and apply AI to repetitive tasks2. Practical AI applications for media monitoring, analyst engagement, and internal communications3. How autonomous AI agents can enhance predictive insights for communications teams4. The mindset needed to embrace AI tools without fear of job loss5. How efficiency gained through AI can drive growth rather than just cost-cuttingQuotables“It's not like you can outsource your judgment, but you can augment it.” — Frank Shaw“I don't look at all this technology as something that is going to cut costs. It's going to allow us to do the things that are in front of us that we want to do that we can't get to right now because we don't have the resources and the time.” — Frank Shaw“The mindset has to be one of experimentation, curiosity, trying new things, being willing to fail, at some, grabbing every tool that comes out there and thinking about how we can apply it to the work that we do. “ — Frank Shaw“I think everybody should be experimenting with stuff at home and at work because it's moving really fast, and the way you stay on top of it is just to play.” — Frank Shaw“People say the corporate communication profession has changed over the years. And my argument is it really hasn't changed. We just have better tools. But those same tools require us to be even better practitioners, more strategically minded.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Frank X. Shaw on LinkedInMicrosoft websiteLinkedIn Learning: Communicator's Guide to AI Tools and Mindsets for Modern PR and Media courseAdditional Resources:Axia's AI Relations serviceMicrosoft Copilot StudioMicrosoft BingGet to Know Microsoft EdgeSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Atenção (disclaimer): Os dados aqui apresentados representam minha opinião pessoal.Não são de forma alguma indicações de compra ou venda de ativos no mercado financeiro.Alliança pede proteção contra credores com dívida de R$ 1,3 bilhãohttps://pipelinevalor.globo.com/negocios/noticia/allianca-pede-protecao-contra-credores-com-divida-de-r-13-bilhao.ghtmlHypera (HYPE3) anuncia subscrição de R$ 1,403 bilhão em aumento de capitalhttps://www.infomoney.com.br/mercados/hypera-hype3-anuncia-subscricao-de-r-1403-bilhao-em-aumento-de-capital/Prio: Campo de Wahoo entra em operação com abertura de primeiro poçohttps://exame.com/invest/mercados/prio-campo-de-wahoo-entra-em-operacao-com-abertura-de-primeiro-poco/AXIA troca ativos com ISA Energia, recebe R$ 1,17 bi e converterá açõeshttps://braziljournal.com/axia-troca-ativos-com-isa-energia-recebe-r-117-bi-e-convertera-acoes/Helbor firma acordo com Cyrela para venda de participação em controlada, incluindo Cepacs Por Reutershttps://br.investing.com/news/stock-market-news/helbor-firma-acordo-com-cyrela-para-venda-de-participacao-em-controlada-incluindo-cepacs-1875465Riachuelo suspende estudos sobre potencial oferta de ações - Finance Newshttps://financenews.com.br/2026/03/riachuelo-suspende-estudos-sobre-potencial-oferta-de-acoes/War in Iran Is Redrawing the Map for Natural Gashttps://podcasts.apple.com/br/podcast/war-in-iran-is-redrawing-the-map-for-natural-gas/id1056200096?i=1000755916872&l=en-GBGoverno reforça fiscalização do frete mínimo e pode punir empresas infratorashttps://podcasts.apple.com/br/podcast/governo-refor%C3%A7a-fiscaliza%C3%A7%C3%A3o-do-frete-m%C3%ADnimo-e-pode/id265071481?i=1000755987198&l=en-GBHow low-cost drones are used in modern military strikeshttps://podcasts.apple.com/br/podcast/how-low-cost-drones-are-used-in-modern-military-strikes/id73330855?i=1000756122635&l=en-GBMinistro dos Transportes diz que MP para reforçar fiscalização do frete será editada nesta quinta (19)https://podcasts.apple.com/br/podcast/ministro-dos-transportes-diz-que-mp-para-refor%C3%A7ar-fiscaliza%C3%A7%C3%A3o/id265071481?i=1000756131604&l=en-GBTrump Is Kicking the Economy While It's Downhttps://podcasts.apple.com/br/podcast/trump-is-kicking-the-economy-while-its-down/id1258635512?i=1000756122045&l=en-GBUOL Prime #114: Como parlamentares atuam no Congresso para beneficiar os próprios negócioshttps://podcasts.apple.com/br/podcast/uol-prime-114-como-parlamentares-atuam-no-congresso/id1574996957?i=1000756096915&l=en-GBThe accidental rise of Botoxhttps://podcasts.apple.com/br/podcast/the-accidental-rise-of-botox/id1554578197?i=1000755918396&l=en-GBGilmar Mendes anula quebra de sigilo do fundo Arleen ligado a Daniel Vorcarohttps://podcasts.apple.com/br/podcast/gilmar-mendes-anula-quebra-de-sigilo-do-fundo-arleen/id203963267?i=1000756151896&l=en-GB

Send a text In this episode, Brandon Watts joins host Jason Mudd to discuss how to prioritize audience and authenticity in media-first PR during the AI era.Tune in to learn more! Meet Our Guest:Our episode guest is Brandon Watts, director of PR and communications at Storyblok. With 20-plus years in shaping narratives for startups and enterprise tech, Brandon brings insights from both the media and PR sides. He's also contributed to Fast Company, Entrepreneur, and Adweek.Five things you'll learn from this episode:1. How to adopt a media-first approach in PR during the AI era2. Why quality matters more than quantity when pitching stories3. How to put the audience before your PR agenda4. The power of exclusives and timings5. Tips for pitching original, AI-proof storiesQuotables“The biggest challenge here is when we think of what we're trying to tell, the story we're trying to tell, it's usually always framed through our lens. What do we have to say? What benefit do we get from it? That's a lot of we, me — a lot of self-service focus. So we have to reframe this. If it's media first, it means that it's really media first.” — Brandon Watts“Communication with your pitch is so critical because that's really what helps you to sell it, to make it more broad in terms of who's going to want to listen to that and why.” — Brandon Watts“You have to create the stories that AI can't. And all of that is due to your personal experience, what your company's experiencing, what your team is experiencing, and your customers' lived experiences that cannot be hallucinated, that cannot be made up. That's authenticity.” — Brandon Watts“We use AI just in the right way to help you get more power out of your content creation. So you just have to take that extra bit of time to understand that you can't just prompt and run. You've got to give it context and tweak.” — Brandon Watts“Garbage in, garbage out. If you put bad input into a generative AI app, you're going to get bad output from it.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Brandon Watts on LinkedInStoryblok websiteHow to stay ahead of AI in communication and marketingListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.Additional Resources:Axia's AI ServiceAI in PR: Transforming communSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send a textIn this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching. Tune in to learn more! Meet Our Guest:Our episode guest is Brett Farmiloe, founder and CEO at Help a Reporter Out (HARO). Brett has scaled startups and worked with global brands, and he helps professionals share their expertise online. His mission is to make knowledge more accessible and human.Five things you'll learn from this episode: 1. Why HARO was revived and what's changed since its launch2. How journalist profiles and “Open to Write” signals improve pitch success3. Tips for better pitches with fewer blasts to stand out to reporters4. How HARO is expanding to support journalists beyond sourcing experts5. How PR pros can measure expert authority instead of vanity placements in the AI era More About Brett FarmiloeBrett Farmiloe is the CEO of Help a Reporter Out (HARO), a platform connecting journalists with sources to create expert-powered content. An entrepreneur and author, Brett has scaled startups, collaborated with global brands, and helped thousands of professionals share their expertise. His mission is to make knowledge more accessible and human online.Quotables“Our goal at the end of the day is to connect journalists with great sources for stories.” — Brett Farmiloe“When sources come to us and they're like, ‘What do I do here? How do I be helpful?' It's really in the HARO acronym: It's be Helpful, be Authentic, be Relevant, and be On time.” — Brett Farmiloe“Be authentic; don't just use 100% AI, and add your own human expertise to things.” — Brett Farmiloe“What comes around, goes around, and I really think that just being helpful and friendly and nice to people goes a long way.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:@BrettFarmiloe on XBrett Farmiloe on LinkedInHelp a Reporter Out websiteFeatured websiteListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.Additional Resources:6 tips for using HARO to pitch your storyHARO Shifts to Connectively: What does this mean for PR professionals?Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

O ataque de EUA e Israel ao Irã e a escalada do conflito no Oriente Médio aumentaram a tensão nos mercados. Convidado desta edição, Frederico Sampaio, CIO da Franklin Templeton, analisa os impactos da crise geopolítica para a bolsa brasileira e o dólar.  O executivo da gestora com atuação em 30 países e mais de US$ 1,5 trilhão sob gestão também comenta sobre o apetite do investidor estrangeiro pelo país. Apenas neste ano, a entrada de recursos externos na B3 atingiu R$ 40 bilhões.  Neste episódio você vai entender:  Como o conflito no Irã pode mexer com bolsa, dólar, juros e commodities;Quais ativos tendem a sofrer mais e como proteger a carteira em momentos de aversão a risco; Por que a bolsa brasileira voltou ao radar do investidor estrangeiro; O que esperar para a renda fixa com a perspectiva de queda da Selic; Como o estrangeiro enxerga o risco fiscal e as eleições presidenciais;  As principais teses e posições da Franklin Templeton no Brasil, incluindo as ações favoritas da gestora. No quadro Touros e Ursos, a crise financeira do Pão de Açúcar, a surpresa com o IPCA-15 de fevereiro, a disparada do petróleo e brilho da Axia e Bradesco — além do Touro especial: Marty Supreme. #Irã #EUA #BolsaDeValores #MercadoFinanceiro #Geopolítica 

Send a textIn this episode, Martin Waxman joins host Jason Mudd to discuss AI's impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise.Meet Our Guest:Our episode guest is Martin Waxman, LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business, and associate director of the Future of Marketing Institute. He writes an AI and digital marketing trends newsletter, delivers hands-on generative AI training workshops, and conducts AI research.Five things you'll learn from this episode:1. Why using AI only to offload tasks can lower quality and why thinking first matters2. What Martin predicted correctly about AI and what surprised him about its rapid adoption3. How to move beyond basic content generation to strategy and analytics4. Why subject-matter expertise is critical when using AI for insights and data5. How leaders can manage hype, train teams, and stay ethical as AI evolvesQuotables“Use their brains first so they can start to push themselves and then get AI tools to push them even farther.” — Martin Waxman“We have to prompt AI, but we also have to get AI to prompt us to think about things from a different perspective.” — Martin Waxman“You don't have to go at the pace of AI development, which is really fast, but you need to go at a much faster pace than we as communicators have been used to using.” — Martin Waxman“There's a new term called FOMO, fear of becoming obsolete, which is really real. Because we don't know what we need to learn to do our job successfully. So managing The hype is job number one, figuring out what's new, when it's going to start affecting us, and what can we do to prepare along the way.” — Martin Waxman“AI will take your job if you're the master and commander of it.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Martin WaxmanMartin Waxman writes a popular AI and digital marketing trends newsletter, delivers hands-on generative AI training workshops, and conducts AI research. He's a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business, and associate director of the Future of Marketing Institute.Guest's contact info and resources:@martinwaxman on X@martinwaxman on InstagramMartin Waxman on FacebookMartin Waxman on LinkedInFuture of Marketing InstituteThe Neuron newsletterAxios AI newsletterLinkedIn Learning course: Using Generative Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

A auditoria deixou de ser apenas fiscalizadora e passou a ter papel estratégico nas organizações. Para ganhar credibilidade, precisa entregar resultados alinhados ao planejamento da empresa. O auditor moderno entende o negócio, o apetite a risco e contribui para decisões mais seguras. Tecnologia e inteligência artificial ampliam análises, mas exigem pessoas preparadas e processos estruturados. Quando baseada na confiança, a auditoria fortalece a governança e gera valor real para a administração.Participantes:Érika Vaz de Moura, Chefe executiva de auditoria, AXIA.Host(s):Cassio Politi, Apresentador, Tracto.Carolina Nóbrega, Sócia Líder de Consultoria, Forvis Mazars.

This week on Wrist Enthusiast Radio, Craig, Ben, and Derek sit down with John, the founder of Axia Time, one of the most unconventional watch brands in the industry. Instead of building a traditional microbrand, John has grown Axia through high-end custom projects and major partnerships, including becoming the official watch of the College Football Playoff and working with the Heisman. Then John drops a huge announcement on the podcast: Axia Time has officially signed a licensing deal to create watches for the FIFA World Cup 2026. We also dive into his work with government agencies including the Secret Service, the NRO, and even the CIA, plus what it really takes to build a watch brand through trust, relationships, and execution.   Learn more about Axia Time: https://axiatime.com/   Make sure to check out the sponsor of our podcast, Delugs! Delugs is a great place to get all your watch straps and accessories. Definitely check them out! Delugs website: https://delugs.com/   Follow us on Social Media: Instagram: https://www.instagram.com/wristenthusiast Instagram: https://www.instagram.com/wristenthusiastradio Facebook: https://www.facebook.com/wristenthusiast TikTok: https://www.tiktok.com/@wristenthusiast   Follow Craig: https://www.instagram.com/craig_karger/ Follow Ben: https://www.instagram.com/benswatches/ Follow Derek: https://www.instagram.com/theminutemon/

Send a textIn this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and embargoes and how to use them correctly in media relations.Tune in to learn more!Five things you'll learn from this episode:1. The clear differences between exclusives, advances, and embargoes2. The most common PR mistakes that quietly damage credibility3. Why advances don't restrict publication unless you explicitly say so4. How to structure ethical exclusives without limiting coverage5. Practical scripts you can use for exclusives, advances, and embargoesQuotables“If you promise a national consumer outlet an exclusive and then you pitch another national consumer outlet the same story, you broke your promise.” — @jasonmudd9“Reporters don't forget. They may confront you; they may not. They may complain; they may not. But they will remember, so always be honest and ethical in all of your communication.” — @jasonmudd9“Embargoes work best when your organization has a plan for what happens if the embargo breaks. If you want to use embargoes correctly, you must be precise.” — @jasonmudd9“This is a critical lesson: Don't rely on terminology alone. Don't assume the other party defines the offer the same way you do.” — @jasonmudd9“Media relations is not about getting coverage. Media relations is about earning trust, earning credibility, and building relationships that last.” — @jasonmudd9“If your goal is first-class media relations, the standard is simple. Say what you mean, mean what you say, deliver what you promise.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations website Axia Public Relations resources1:1 consultations and training with AxiaIf you like this episode, you're going to love this:What journalists want from your media pitch with Jason Mudd, Axia Public RelationsCommon mistakes publicly traded companies make when working with the news mediaGetting More Media Coverage by Making Journalists' Lives EasierSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

NESTA EDIÇÃO. Brasil vê oportunidade para embarcar em estratégia dos EUA para minerais críticos. Axia e GIZ vão construir a primeira planta brasileira para produção de aço de baixo carbono a partir do hidrogênio verde. Governo vai apresentar projetos para novos incentivos à indústria química. ***Locução gerada por IA

Send us a textIn this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators.Tune in to learn more!Meet our guest:Our episode guest is Matthew Marcial, CEO of the Public Relations Society of America. He leads PRSA's strategic priorities, focusing on advancing the profession and guiding communicators through emerging challenges, including the ethical use of artificial intelligence.Five things you'll learn from this episode:1. The biggest ethical risks with generative AI in PR2. The “Promise and Pitfalls” principles every PR team should adopt 3. How smart PR teams are using AI without crossing ethical lines4. PRSA's role in helping professionals navigate the fast-changing AI landscape5. Tips for rising PR pros who want to lead the profession forwardQuotables“As a leader, you really need to be able to set clear expectations with your team around what the role of AI is and what it is for your organization.” — Matthew Marcial“Being comfortable with that, sharing, and training across your teams is really going to help leverage that (AI) insight and expertise.” — Matthew Marcial“I think that as a communicator, putting out anything that compromises your reputation is going to be a risk.” — Matthew Marcial“We are taking a bolder voice on issues that impact our members, the industry, and the profession.” — Matthew Marcial“The best way to learn is through trial and error.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More about Matthew MarcialMatthew Marcial, CAE, CMP, is the CEO of the Public Relations Society of America, the nation's leading organization for public relations and communications professionals. Appointed in March 2025, he leads PRSA's strategic priorities, focusing on advancing the profession, supporting member growth, and navigating emerging challenges, such as the ethical use of artificial intelligence. With more than 20 years of association leadership experience, Matthew is a frequent speaker on ethical leadership and professional development and has recently led sessions across PRSA's regional districts on the organization's AI Ethics Guide for PR professionals.Guest's contact info and resources:Matthew Marcial on LinkedInPRSA websitePRSA's Promise and Pitfalls: Ethical AI GuidePRSA's DEI ToolkitPRSA's Membership | Promo Code for Listeners: PRPROD25Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, AMEC's CEO Johna Burke joins host Jason Mudd to discuss the Barcelona Principles 4.0 and PR measurement best practices.Tune in to learn more!Meet Our Guest:Our episode guest is Johna Burke, CEO and Global Managing Director at the International Association for the Measurement and Evaluation of Communication (AMEC). With more than 30 years of experience in marketing, PR, communications, and strategy for B2B and B2C organizations, Johna is a global leader in communication measurement and evaluation and a sought-after speaker on PR, media relations, and metrics.Five things you'll learn from this episode:1. The 7 Barcelona Principles Explained2. How to apply the Barcelona Principles 4.0 to measure and evaluate PR effectiveness across channels3. How AMEC's Integrated Evaluation Framework can guide planning, measurement, and reporting in your organization4. Practical ways to use data ethically to build credibility, trust, and impact in communications5. How professional development and resources from AMEC can strengthen measurement skills and PR strategy Quotables“When we looked at the Barcelona Principles, because they were rooted in best practice, a lot of them are just making them clearer statements.” — Johna Burke"Supporting the Barcelona Principles, being compliant, helps communicators make a greater value to their organization and gives credibility and reliability to their data." — Johna Burke“It gives you the planning elements, and it is a fill in the text box for what you are doing, starting with your objective and going through to put your activities, your outputs, the outcome, so that when you use this with your team and you put everything in the framework, it also helps you understand which efforts are paid, earned, shared, and owned.” — Johna Burke“Use it as the planning tool as much as you use it as a measurement tool, which arguably, if you're doing measurement effectively, you need to have good concrete planning in place to have those well-defined objectives to know and understand what's working and what's not working.” — Johna BurkeIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Johna BurkeJohna Burke, CEO and Global Managing Director at the International Association for the Measurement and Evaluation of Communication (AMEC), has more than 30 years of experience driving results in marketing, public relations, investor relations, general management, communications, strategy, and operations for B2B and B2C organizations. She is an expert in strategic planning, analytics, research, business growth, and operational efficiency and is a national and international speaker on PR, media relations, measurement, social media, and metrics. With over 20 years of focused experience in B2B and B2C marketing and public relations, Johna is recognized globally for her leadership in communication measuSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Ative seu cupom Flavio Conde pra a consultoria personalizada https://lvnt.app/61t6dr07/01 - Bolsa -1%, COGNA +7% e ASSAI -6%Olá, sejam bem-vindo a mais um Fechamento de Mercado, comigo Flávio Conde e Ricardo Afonso, hoje é 4a. feira, dia 7 de janeiro, e feliz 2026 com muitas felicidades, sucesso, saúde e dinheiro para vc, investidor e investidora, e famílias. O Ibovespa caiu -1%, a 162,0 mil pontos, com volume baixo de R$ 20 bi, R$ 5 bi abaixo da média de R$ 25 bi das quartas de mercado em alta, influenciado negativamente pelas baixas de Axia, Bancos , Suzano, Localiza, B3 e C&A apesar de leve alta de Vale e Petrobras. Bolsas americanas reagiram de forma mista com Dow Jones -0,99% e Nasdaq +0,10% O dólar à vista quase estável, -0,09%, R$ 5,386, versus R$ 5,38, ontem. Na contramão do dólar norte-americano que subiu levemente 0,10%, frente a moedas fortes do DXY.Os juros no Brasil subiram com o Tesouro Prefixado 2035 atingindo a 13,66% x 13,63% a.a. ontem, e o IPCA+ 2029 a 7,76% de 7,73 a.a. na contramão dos juros dos títulos de 10 anos do tesouro americano que caiu para 4,14% de 4,17% a.a. Assista o vídeo e descubra as recomendações de curto prazo do Conde e Ricardo.

06/01 - Bolsa 1%, HAPV +8%, VIVA -3% e PETR -2%Olá, sejam bem-vindo a mais um Fechamento de Mercado, comigo Flávio Conde e Ricardo Afonso, hoje é 3a. feira, dia 6 de janeiro, e feliz 2026 com muitas felicidades, sucesso, saúde e dinheiro para vc, investidor e investidora, e famílias. O Ibovespa subiu pelo segundo dia, alta de 1% a 163,4 mil pontos, com volume de R$ 22 bi, perto da média de R$ 25 bi das terças de mercado em alta, influenciado positivamente pelas altas de Vale, Axia, Bancos e B3 e apesar do recuo de Petrobras. O dólar à vista em baixa de 0,43%, R$ 5,38, versus R$ 5,44, na contramão do dólar norte-americano que subiu 0,29%, frente a moedas fortes do DXY.Os juros no Brasil subiram com o Tesouro Prefixado 2032 subindo a 13,55% x 13,51% a.a. ontem, e o IPCA+ 2029 a 7,73% de 7,71% a.a. Assista o vídeo e descubra as recomendações de curto prazo do Conde e Ricardo.

Send us a textIn this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust shape how AI models talk about brands.Tune in to learn more!Meet Our Guest:Our episode guest is Keller Maloney, co-founder of Unusual, a platform that helps brands understand and influence how AI models perceive them. Keller has a background in AI interpretability research and works with marketers and PR teams navigating AI as a new audience.Five things you'll learn from this episode:AI as a new audience: Why PR has to persuade machines, not just humansWhy the AI era goes beyond traditional SEOHow AI determines and delivers recommendationsThe two key hurdles brands must overcome for AI visibilityPR's renaissance: Thriving in an AI-driven worldQuotables“If you give AI models clear claims, real proof, consistent messaging, they reward your brand like a human reviewer would. You can just do what PR folks have always been excellent at doing, which is building a brand.” — Keller Maloney“The first thing that you need to make sure of when marketing to a customer is awareness. If they don't know you exist, then there's no hope in having them buy your product. The second is specificity, to actually get recommended. When ChatGPT is having a conversation with a specific user about their specific problem, in order for that model to recommend you, they need to know that your product or your solution is the best solution for their user's very specific problem.” — Keller Maloney“The real key is earned media. It's like convincing a human. Earned media and a corroboration across trusted sources goes a really long way in helping these models find out about your brand and then determine that you are legitimate enough to consider as a recommendation for their customer.” — Keller Maloney“Getting more AI recommendations looks a lot more like PR than anything else.” — Keller Maloney“The things that help an AI model refer to your brand are the same things that help humans refer your brand, which is strong brand presence, earned media trust, and presence across sources.” — Keller Maloney“The best PR work is helping people, educating people. Steve Jobs is famous for saying, ‘Advertising helps with sales, but good PR educates.'” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More about Keller MaloneyKeller Maloney is the co-founder of Unusual, a platform he built with his co-founder Will to help marketers understand and influence how AI models perceive their brands. Their work takes classic PR principles and applies them to a new audience — artificial intelligence. A Los Angeles native, Keller went to Princeton University, where he earned All-American honors in water polo.Guest's contact info and resources:Keller Maloney on LinkedInSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Acompanhe o fechamento de mercado com as principais notícias sobre a Bolsa de Valores, Ibovespa e o cenário econômico global. Veja a análise macro sobre os juros nos Estados Unidos e Japão, além do impacto das commodities e do petróleo nos ativos brasileiros.

Send us a textIn this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.Tune in to learn more!Meet Our Guest:Our episode guest is Carla Johnson, keynote speaker and Innovative Architect at Think Labs. She's the author of “RE:Think Innovation” and has helped companies like Amazon, Dell, Intel, and Hilton embrace change and generate stronger ideas.Five things you'll learn from this episode: How breakthrough ideas form and why you must push past the obviousHow to turn “no” into momentum and a steady flow of stronger ideasWhy curiosity mattersHow the “What I Like” and “What I Wish” method improves ideasHow fresh perspectives transform PR and communication Quotables“We all like interesting things. We like stories that are clever, that are memorable, and the more memorable you make that story, the easier it is for somebody to share.” — @Carla Johnson“The beautiful thing about that whole process of coming up with the ideas, sharing the ideas and socializing them, talking about what they could look like, doesn't mean that you'll need that idea right now. But every corporate communicator, PR person, media relations person has needed an amazing idea at a drop of a hat.” — @Carla Johnson“People come to our profession for answers on how to solve something, or ‘How do I tell the story?' Or ‘How do I fix this situation?' But oftentimes, this diabolical need to answer the question really limits the creativity and innovative thinking that we're able to put into it.” — @Carla Johnson“When we hear about creativity and innovation, the term we always hear is about connecting the dots. And what we don't think about is in order to have dots to connect, we have to collect those dots.” — @Carla Johnson“If we have unlimited resources, we better be creative and responsible with those resources.” — @Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Carla JohnsonCarla Johnson helps organizations break out of conventional ways of thinking. She helps teams think bolder so they can create massive momentum and deliver a bigger impact much faster. She's the author of 10 books, including the bestseller “RE:Think Innovation.” She's worked with companies like Amazon, Dell, Intel, and Hilton on embracing change and welcoming new ideas. All of this has helped them transform their businesses, get people excited about the work they do every day, and deliver a level of results they never imagined possible. Guest's contact info and resources:@carlajohnson.co on InstagramCarla Johnson on FacebookCarla Johnson on LinkedInSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this solocast, On Top of PR host Jason Mudd answers Fernandina Beach High School students' questions and shares his PR career journey, experiences, and key insights.Tune in to learn more!Five things you'll learn from this episode:1. How perseverance helped build Axia into the agency it is today2. How integrity shaped Jason Mudd's career, leadership, and long-term reputation3. Why lifelong learning sets great communicators apart in PR and beyond4. The value of genuine relationships in public relations, business, and everyday life5. How setting long-term goals can guide you in owning and running your future business Quotables“One thing about the profession of public relations, you're always getting exposure to new ideas and new information. No two days are the same.” — @jasonmudd“My primary goal and aspiration for what I do is to have a great reputation of providing both valuable and helpful services that companies benefit from.” — @jasonmudd“Growing my agency with integrity and having a reputation of giving back so that we can attract the best talent in the profession, as well as attract the best clients and do some of the best work.” — @jasonmudd“In starting a small business, you've got to do what 99% of the people are unwilling to do themselves. And that's hard by itself.” — @jasonmudd“Think about everything long-term. So, whatever you're doing personally, professionally, think long term about it. Will your future self thank you for what you're doing today?” — @jasonmudd“Regardless of what profession you pursue, always be learning and improving. So improve your communication skills, both verbally and written. Because at the end of the day, that will apply to any profession you're in.” — @jasonmudd“Your integrity and reputation are essential to your success in life, in business, but also in your personal life. People want to do business with people they like, know, and trust.” — @jasonmudd“The greatest compliment for a small business is probably to get a referral. If you know a small business, don't hesitate to leave them an online review or give them a referral because that is the lifeblood of a small business.”  — @jasonmuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Brightway Insurance PR case studyAdecco Group PR case studyFoundation Financial Group PR case studyFirst Coast Community Bank case stSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

CONTENT WARNING: SuicideHey stackers, welcome back to Reckless Adjacent! In this series, the RA Crew plays through Emberwind, a game that was recommended by one of our patrons. Emberwind is a fully modular, GM-optional tabletop RPG where stories can run themselves or be guided by a storyteller. It also has a ton of free content, so it's easy to jump into and just play.If you want the Session 0, as well as the rest of the series and other Reckless Adjacents, head over to our Patreon at https://www.patreon.com/recklessattackEMBERWIND: https://www.emberwindgame.com/The Skies of Axia: https://shop.emberwindgame.com/pages/the-skies-of-axia

Send us a textIn this episode, Pragya Dubey, Agility PR's VP of Global Services & Analytics, joins host Jason Mudd to discuss how AI is reshaping PR, media intelligence, and measurement for smarter, data-driven strategies.Tune in to learn more!Meet Our Guest:Our episode guest is Pragya Dubey, Agility PR Solutions' VP of Global Services & Analytics. With more than 20 years of experience across three continents, she helps organizations transform media data into meaningful insights that demonstrate ROI and elevate the impact of communications.Five things you'll learn from this episode: 1. How AI is changing the media intelligence landscape and how we can measure it2. Ways PR professionals can use AI to make smarter, data-driven decisions3. What the emerging AI landscape means for PR professionals4. How to use AI to enhance productivity and creativity in PR5. How press releases are regaining power as vital tools for AI-driven search visibilityQuotables“AI is really reshaping the way we are accessing information and our need for information.” — Pragya Dubey“PR teams can be empowered with more data-driven decisions as opposed to basing their decisions on anecdotes, or an impression, or simply instincts – that's the biggest shift.” — Pragya Dubey“AI is the assistant that PR never had that can help public relations professionals work smarter.” — Pragya Dubey"The question to ask is how AI is getting its information. AI is getting that information from the web, from Google, Yahoo, all those aggregator websites and media. So if you're not putting yourself out there more and more, you're missing out on that opportunity to be read and analyzed by AI.” — Pragya Dubey“The press release that we all thought was on life support and losing credibility year after year is suddenly the new sexy PR tool that everybody's talking about again and getting excited about.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Pragya DubeyPragya Dubey is Vice President of Global Services and Media Analytics at Agility PR Solutions, where she leads strategy and client success for media monitoring, measurement, and insights. With over 20 years of experience across Canada, the U.S., and India, she specializes in turning complex media data into actionable narratives that demonstrate ROI and drive smarter decision-making.Since joining Agility in 2006, she has helped clients — including Fortune 500s, governments, and nonprofits — align media analysis with strategic goals. Pragya is a passionate advocate for using meaningful metrics to elevate the role of communications.Guest's contact info and resources:Pragya Dubey on LinkedInAgility PR Solutions websiteAdditional Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.Tune in to learn more!Meet our guest:Our episode guest is Mark Basch, a seasoned business journalist with decades of experience covering publicly traded companies. He provides insights on economics, business trends, manufacturing, real estate, and unemployment, drawing from data releases and press statements.Five things you'll learn from this episode:1. Consequences of companies mishandling bad news2. Best practices for publicly traded companies to work effectively with journalists3. Why preparation and anticipation are key to effective media interactions4. Why understanding media evolution is critical for PR5. The difference between embargoes and advance news, and how to use them strategically Quotables“When something is happening, it's a good idea to preemptively get together with the key people and have a response ready because one of the things that could happen in today's world is the story is going to be posted online and nobody is ready to respond.” — Mark Basch“Clever is great, but it better be accurate.” — Mark Basch“The headline … is designed to get you to read the story but also should tell you what the story is.” — Mark Basch“If you want to make this newsworthy, if you want to get media coverage about your company, its success and its growth, we've got to have credible indicators of how quickly you are growing.” — Jason Mudd“Always prepare, always assume the worst, and have proper preparations.” — Jason Mudd“Have a plan, but have a plan in case the plan fails of what you're going to do secondarily.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More about Mark BaschMark Basch is a seasoned business journalist who's covered publicly traded companies for decades. His reporting focuses on economics, business trends, manufacturing, real estate, and unemployment, drawing regularly from data releases and press statements.Guest's contact info and resources:Mark Basch on LinkedInAdditional resources:The best and worst media relations efforts from public relations professionalsHow to speak with clarity and authority during a crisis11 crisis management tactics to avoid or prepare for a PR disasterThe 4 R's of media relatSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

NESTA EDIÇÃO. Os motivos que levaram a Eletrobras a mudar de nome para Axia Energia. Petrobras pede para perfurar mais poços na Bacia da Foz do Amazonas, enquanto ambientalistas judicializam licença ambiental. A alta do preço do barril de petróleo, com as novas sanções contra a Rússia. Brasil e Indonésia assinam memorando para cooperação em energia e mineração.

Send us a textIn this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtful, strategic corporate gifting.Tune in to learn more!Meet Our Guest:Our episode guest is Jamie Shibley, CEO of The Expressory, a strategic engagement agency helping businesses strengthen relationships through thoughtful, relationship-first strategies. She's a best-selling author and recognized expert in strategic gifting and relationship marketing, with insights featured on “Entertainment Tonight” and Forbes.com.Five things you'll learn from this episode:1. Strategic and themed gift giving for internal and external audiences2. How to redefine “gifting” beyond presents3. The three emotional pillars that build strong business relationships4. Ethical considerations and best practices for corporate gifting programs5. Why systems and consistency are essential to meaningful engagement Quotables“To form a relationship with somebody, that person needs to feel three things. They need to feel that you understand them, they need to feel that you validate what's important in their world, and they need to feel that you care.” — Jamie Shibley“You recognize that it's not only the people that you already know and have some sort of relationship with. It's about nurturing the ones you want for the long term as well.” — Jamie Shibley“When your vendor partners feel valued and seen, they will work harder for you.” — Jamie Shibley“Sometimes a gift is your smarts. Sometimes a gift is just something that's simply helpful to someone so you don't have to spend. The budget does not matter.” — Jamie Shibley“We would be better off not sending a gift or not sending a note card to somebody if it has something that has a negative unintended consequence or ramifications.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Jamie ShibleyJamie Shibley is the CEO of The Expressory, a strategic engagement agency that believes the key to accelerating business growth and profitability in the post-COVID era lies in your ability to maintain personal connections and build emotional loyalty in your relationships. Jamie is the best-selling author of “Relationship-First Strategic Engagement” and is widely respected as a market leader. Her work has been featured on “Entertainment Tonight” and Forbes.com.Guest's contact info and resources:Jamie Shibley on LinkedInThe Expressory website“Relationship-First Strategic Engagement” bookRecorded: June 23, 2025Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textOur Guest:Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing the organization's global brand, marketing, and communications strategy, she helps reach audiences across all 50 U.S. states and more than 70 countries. Amy is a seasoned communications leader passionate about using market insights to shape strategy and strengthen engagement worldwide.Five things you'll learn from this episode:1. How to leverage market insights to shape and guide PR strategy2. The balance of art, science, and passion in effective strategic planning3. Practical ways communicators can advocate for audiences at the strategy table4. How messaging and strategy must stay in lockstep to maintain credibility and consistency across audiences5. How brand perception gaps create opportunities for stronger audience engagement Quotables“The human brain always absorbs things best in threes. And communications know if you've got 15 priorities, you have no priorities. When setting priorities, it has to be a clear way to say yes and to say no. If it doesn't give you the ability to say no, then it's not really helping you set a strategy.” — Amy Dunham“You can't have good communication or public relations strategy without messaging. They're in lockstep together.” — @JasonMudd9“To really stand out in PR, whatever you're doing, is to make sure you're saying things that are provocative, contrary, and have a unique point of view from what everybody else is saying because otherwise, you're just going to blend in and not stand out.” — @JasonMudd9“It's not a conversation about ‘I know better' versus ‘you know better.' It's much more about ‘Here's what the data indicates, and now here's the flexibility to be able to use it in the way that works best in your market.'” — Amy Dunham“It's really through the lens of ‘How can I add value in a way to enable their work?' rather than to direct how things should get done.” — Amy DunhamIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Amy DunhamAmy leads Habitat for Humanity's brand, marketing campaigns, and communications efforts across its global footprint in all 50 U.S. states and in more than 70 countries. Before joining Habitat in 2022, she held brand and communications roles at the NCAA, the U.S. Department of Homeland Security, and US Airways.Guest's contact info and resources:Amy (Kudwa) Dunham on LinkedInHabitat for Humanity websiteFact Fullness by Hans RoslingCrucial ConversationsAdditional Resources:Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this solocast episode, On Top of PR host Jason Mudd discusses why 96% of AI citations come from PR content and how brands can lead with media relations in the age of AI.Tune in to learn more!Five things you'll learn from this episode:1. Why 96% of AI citations come from PR-driven content2. The six types of content AI trusts most for brand visibility3. How earned media, thought leadership, news coverage, and press releases shape AI search results4. Why reviews, social media, and web content boost generative discovery5. Seven steps to ensure your brand and not your competitors gets cited  Quotables“PR has become the front door to artificial-intelligence-powered discovery.” — @JasonMudd9“PR isn't just part of the marketing mix anymore. It's the backbone of your visibility in 2025, the age of AI.” — @JasonMudd9“AI is shaping first impressions of your brand, and PR determines what AI learns and repeats back to them.” — @JasonMudd9“When you combine earned PR content with the supporting signals, you're feeding AI the content it needs to cite your organization.” — @JasonMudd9“You must feed AI platforms the content they crave that's credible, quotable, and consistent.” — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Jason Mudd, Axia Public RelationsJason Mudd is a trusted adviser and dynamic strategist for some of America's most admired brands. Since 1994, he's worked with brands including American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. Jason founded Axia Public Relations in 2002. Forbes named Axia one of America's Best PR Agencies. At Axia, Jason oversees strategic communications for national clients and leads top PR talent. Clients love his passion, innovation, candor, commitment, and award-winning team. He consults with leadership teams at billion-dollar global business-to-business and business-to-consumer brands, advising them on spokesperson training, crisis communications, analytics, social media, online reputation management, and more. In an increasingly tech-forward world, Jason's grasp of the technological demands companies face helps his multiple-sector clients reach their target audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo. He speaks to corporations and industry groups and writes about PR trends and best practices for American City Business Journals and other national outlets.Contact info and resources:Axia AI VisibilitySupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press releases, and how they decide on what to show their users.Tune in to learn more!Our Guest:Our episode guest is Serena Ehrlich. She's the go-to-market director at Notified, the parent company of GlobeNewswire, which provides global press release distribution services.Serena helps spread the “good word” of up-to-date, evolving PR strategies to help PR pros navigate an ever-shifting landscape.Five things you'll learn from this episode:1. How AI ingests press releases and what sticks 2. How the rise of AI-powered search engines parallels the rise of traditional search engines like Google3. Who actually reads press releases and why they're the most important to your business4. The current and future impact of fake press releases5. How to build a quality press release that will reach your intended audience Quotables@4:20 — “When somebody says a press release doesn't work, the very first thing I think of is, ‘Oh, you don't know what it's supposed to do.'” – Serena Ehrlich@13:33 — “Search, social, and AI.” – Serena Ehrlich@22:21 — “If it's as easy as you and me releasing a press release and having that impact AI, look at the opportunity.” – Serena Ehrlich@25:35 — “I love you guys, but your press releases are terrible.” – Serena Ehrlich@ - “People read in an F pattern. If you don't have images, you've lost them” – Serena EhrlichIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Serena EhrlichSerena Ehrlich is a veteran professional in the fields of investor relations, public relations, and marketing. She currently serves as the director of product marketing at Business Wire. Over more than 25 years, she has become a trusted authority on emerging communication technologies and strategies, helping guide organizations through evolving trends in media and consumer behavior. Her deep-rooted experience began in advertising, where she honed her understanding of large-scale branding before continuing through two decades in the newswire industry. She has driven successful local, national, and global campaigns for major brands such as Kraft, Kohl's, Avon, Mattel, and more.Serena transitioned into a strategic go-to-market and social media leadership role, currently serving as the go-to-market director at Notified. Known for her dynamic approach to modern media, she blends content creation, data insights, and format innovation to drive education, advocacy, and revenue. Her philosophy encapsulates this approach: Data + Content + Format = Education + Evangelists + Revenues. A recognized thought leader in the industry, she was named one of the Top 25 Women in Mobile to Watch in 2013 and continues to leverage her prSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Matt Dzugan joins host Jason Mudd to discuss how PR pros can use data, AI, and smarter tools to improve media outreach.Tune in to learn more!Our Guest:Our episode guest is Matt Dzugan, senior director of data at Muck Rack. As a software engineer, he contributes to building tools that help journalists and PR professionals collaborate more effectively. With a strong background in full-stack development, he focuses on creating scalable, user-friendly solutions in the media tech space.Five things you'll learn from this episode:1. How to use PR software to streamline journalist research and pitching2. Why understanding journalist preferences improves outreach effectiveness3. What data points matter most when evaluating earned media success4. How Muck Rack supports PR teams through integrations and automation5. Trends in AI, media relations, and PR measurement that pros should watch Quotables“We're building tools that PR pros actually use and value every day.” — @mattdzugan“Better media outreach starts with better journalist insights.” — @JasonMudd9“PR is evolving fast. You need the right tools to keep up.” — @mattdzugan“Good PR tech doesn't replace relationships — it enhances them.” — @mattdzuganIf you enjoyed this episode, please take a moment to share it with a professional colleague or friend. You may also share your experience with others, buy me a coffee, or leaving us a quick podcast review.About Matt DzuganMatt Dzugan is a senior software engineer at Muck Rack, where he helps develop tools that empower journalists and PR professionals to collaborate more effectively. With a background in full-stack development, he brings a thoughtful, systems-oriented approach to building reliable, scalable software that meets the media industry's evolving needs. His work spans from backend architecture to user-facing features, all designed to enhance the transparency, speed, and efficiency of media workflows.Beyond writing clean, maintainable code, Matt is known for his collaborative mindset and dedication to continuous improvement. He actively engages with cross-functional teams to ensure that engineering decisions align with product goals, and he's always looking for ways to optimize performance and user experience. At Muck Rack, Matt plays a key role in helping the company scale its platform to support a growing user base while staying true to its mission of supporting a free and sustainable press.Guest's contact info and resources:Matt Dzugan on X (@mattdzugan)Matt Dzugan on LinkedInMuck Rack's websiteWhat is AI Reading?Generative PulseAdditional Resources:Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Daniel Mendez joins host Jason Mudd to discuss how PR drives B2B marketing and sales success.Tune in to learn more!Our Guest:Our episode guest is Collective Measures' Daniel Mendez, vice president of earned and owned media. He helps B2B companies integrate PR into their broader marketing strategies to support brand awareness, lead generation, and buyer engagement.Five things you'll learn from this episode:1. How PR can influence and support the B2B sales cycle2. Why aligning PR, marketing, and sales messaging improves buyer engagement3. How earned media helps generate leads4. The role of PR in positioning executives as trusted industry thought leaders5. Why measurement matters — and how to report PR impact in a B2B environment Quotables“The B2B buyer journey is long, complex, and very content-heavy.” — @DanielMendez“PR creates third-party validation that sales teams can use to move buyers forward.” — @DanielMendez“When PR, marketing, and sales aren't aligned, the buyer feels the disconnect.” — @DanielMendez“If you want measurable results from PR, it has to support business goals, not just brand awareness.” — @DanielMendez“There's no reason PR should be a silo anymore. It belongs in the B2B revenue conversation.” — @DanielMendezIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Daniel MendezDaniel Mendez is vice president of earned and owned media at Collective Measures, a Minneapolis-based performance marketing agency. With more than 15 years of experience across public relations, content marketing, and media strategy, Daniel helps B2B companies connect PR with business outcomes.At Collective Measures, Daniel works closely with marketing and sales teams to align messaging, support each stage of the buyer journey, and use earned media to drive awareness and credibility in niche markets. His approach bridges strategy and execution, making PR a measurable, impactful part of the demand generation engine.Guest's contact info and resources:Daniel Mendez's websiteDaniel Mendez on LinkedInAdditional Resources:Navigating PR and communications hiring with Brooke KrugerHow public relations impacts company reputation, revenue, and recruitingCorporate comms, PR, and marketing employee turnover and staffing is hurting brandsRecorded: May 10, 2025Our On Top of PR sponsors:Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting better leadership practices.Tune in to learn more!Our Guest:Our episode guest is M.J. Clark, vice president at Integrated Leadership Systems. With more than 15 years of experience as an executive coach and leadership consultant, she specializes in helping professionals in high-stress industries like PR thrive under pressure. M.J. supports executives in strengthening communication, setting boundaries, and building emotional intelligence. She's the author of Leading Through Listening and other books on assertive leadership and workplace wellness.Five things you'll learn from this episode:1. Why PR is among the most stressful careers and what you can do about it2. The five ways people typically respond to stress and how to identify your style3. Ways to manage stress before it leads to burnout4. How tools like journaling, affirmations, and body language influence emotional control5. How assertiveness and boundary-setting help PR pros manage clients Quotables"You don't realize how much stress you're taking on when you're not sharing your thoughts and feelings." — @MJ Clark"PR is high-pressure by nature, but burnout isn't inevitable." — @MJ Clark"Being a trusted adviser means showing up clearly, confidently, and consistently." — @JasonMudd9"When we reframe our thoughts, we reshape how we lead and respond under pressure." — @MJ Clark"Assertiveness isn't confrontation. It's clarity with compassion." — @MJ ClarkIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About M.J. ClarkM.J. Clark is the vice president at Integrated Leadership Systems, where she serves as an executive coach, leadership consultant, and trainer. With over 15 years of experience, she helps professionals and organizations manage stress, improve communication, and develop stronger leadership skills. M.J. specializes in guiding executives through high-pressure situations, teaching them how to set boundaries, build emotional intelligence, and communicate with clarity and confidence.She holds a master's degree in organizational communication from The Ohio State University and authored three books, including “Leading Through Listening.” Her work blends research-based strategies with real-world applications, making her a sought-after speaker and coach across industries. M.J.'s mission is to help leaders thrive under pressure while fostering healthier workplace cultures through assertiveness, trust, and self-awareness.Guest's contact info and resources:M.J. Clark on LinkedInIntegrated Leadership System websiteSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn't earned and how to protect yourself from misleading PR firms.Tune in to learn more!Five things you'll learn from this episode:1. What “guaranteed media coverage” really means — and why it's rarely earned2. The differences between earned, placed, contributed, and sponsored content3. How deceptive firms use fake credibility and vanity metrics to lure clients4. The true cost of falling for pay-to-play PR, including damaged trust and wasted budgets5. What questions you must ask before hiring a PR partner to protect your investment Quotables“If it's guaranteed, it's not earned. And if it's not earned, it's not PR — it's advertising.” — @JasonMudd9“You're not being pitched to journalists. You're being pitched to a payment processor.” — @JasonMudd9“Too many firms are ghostwriting puff pieces and calling it earned coverage. It's not.” — @JasonMudd9“Earned media is hard to win, and that's exactly why it works.” — @JasonMudd9“You deserve real answers, not marketing spin.” — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Jason Mudd, Axia Public RelationsJason Mudd is a trusted adviser and dynamic strategist for some of America's most admired brands. Since 1994, he's worked with brands including American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. Jason founded Axia Public Relations in 2002. Forbes named Axia one of America's Best PR Agencies. At Axia, Jason oversees strategic communications for national clients and leads top PR talent. Clients love his passion, innovation, candor, commitment, and award-winning team. He consults with leadership teams at billion-dollar global business-to-business and business-to-consumer brands, advising them on spokesperson training, crisis communications, analytics, social media, online reputation management, and more. In an increasingly tech-forward world, Jason's grasp of the technological demands companies face helps his multiple-sector clients reach their target audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo. He speaks to corporations and industry groups and writes about PR trends and best practices for American City Business Journals and other national outlets.Guest's contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations1:1 consultations and training withSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, HireMyMom's Lesley Pyle joins On Top of PR host Jason Mudd to discuss how remote work is transforming the modern workforceTune in to learn more!Our Guest:Our episode guest is HireMyMom's Lesley Pyle, founder and CEO of the platform. She has been connecting small businesses with skilled remote professionals since 2007 and brings over two decades of experience in public relations and entrepreneurship.Five things you'll learn from this episode:1. How remote work has evolved from a niche option to a mainstream employment model2. What today's professionals are looking for in flexible or freelance roles3. Why small businesses are embracing remote hiring and the benefits it brings4. How digital platforms and collaboration tools have removed barriers to remote work5. Tips for staying relevant, confident, and competitive in a digital-first workforceQuotables“Flexibility is the number-one thing people are looking for. That freedom is like gold.” — @LesleyPyle“Technology has made it easier than ever for businesses to connect with top-tier talent virtually.” — @LesleyPyle“We've gone from asking ‘Can this be done remotely?' to ‘Why wouldn't it be?'” — @LesleyPyle“Staying engaged in your field, even just a few hours a week, keeps you current and competitive.” — @LesleyPyle“The evolution of remote work isn't just about where we work — it's about how we define work altogether.” — @LesleyPyleIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Lesley PyleLesley Pyle is the founder and CEO of HireMyMom.com, an online platform that connects small businesses with experienced remote professionals. She launched her first online community for home-based working moms in 1996 and has been a leading voice in the evolution of flexible freelance work ever since.With a master's degree in public relations and over 25 years of entrepreneurial experience, Lesley understands the shifting priorities of today's workforce. Through HireMyMom, she empowers professionals to find legitimate remote roles and helps businesses discover top-tier talent outside of traditional hiring models.Guest's contact info and resources:Lesley Pyle on XLesley Pyle on LinkedInLesley Pyle on FacebookLesley Pyle on InstagramHireMyMom websiteAdditional Resources:How Much Money Can You Save by Working from Home?Products for YourSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.Tune in to learn more!Our Guest:Our episode guest is Chris Hackney, chief product officer at Meltwater. He brings more than 25 years of experience in B2B SaaS, specializing in media intelligence, PR technology, and communications strategy. At Meltwater, he leads product innovation to help brands navigate complex media landscapes and act on real-time insights.Five things you'll learn from this episode:1. What media intelligence is and how it strengthens PR strategy2. How to turn media monitoring into measurable business insights3. Why PR professionals must embrace data-driven storytelling4. Which metrics matter most when evaluating earned media coverage5. How Meltwater is evolving its tools to meet the needs of modern communicatorsQuotables“Media intelligence helps you move from reporting what happened to influencing what happens next.” — @ChrisHackney“PR needs to speak the language of the boardroom. That means data, context, and outcomes.” — @ChrisHackney“The goal isn't more coverage — it's the right coverage that moves the needle.” — @ChrisHackney“You can't manage what you don't measure. And that includes reputation.” — @JasonMudd9“Media monitoring tools have evolved. It's time PR pros evolved with them.” — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Chris HackneyOur episode guest is Meltwater's Chris Hackney, vice president of enterprise sales. Chris brings nearly two decades of experience in digital media, SaaS technology, and public relations. At Meltwater, he works closely with communications leaders and enterprise organizations to help them gather, analyze, and act on media insights that drive strategic decisions.Chris has a deep understanding of the evolving PR landscape and the growing need for measurement and accountability in earned media. He frequently works with clients to strengthen their media intelligence capabilities and align communications with business outcomes. His insights help brands better understand their reputations, competitive positioning, and media performance in a fast-moving digital environment.Guest's contact info and resources:Chris Hackney on LinkedInMeltwater website10 steps to prepare your company for crisisAdditional Resources:Understanding the differences of PR monitoring, measurement, and evaluationSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relationsTune in to learn more!Our Guest:Our episode guest is Jessica Pantages, Egnyte's chief communications officer. With more than 20 years of experience in aerospace, construction, consumer tech, and agriculture, Jessica leads the global corporate marketing team at Egnyte, a B2B software company focused on collaboration, governance, and AI-enhanced solutions. She brings deep insight into how marketing and PR professionals can responsibly and strategically integrate AI into their communications work.Five things you'll learn from this episode:1. How AI is enhancing PR storytelling and content workflows2. Why marketers must understand prompt crafting and data literacy3. Ways PR pros can use AI to develop personalized media pitches and optimize translation at scale4. The importance of AI governance, including style guides, usage policies, and compliance tracking5. How communications professionals can evolve into “story systems architects” Quotables“Humans will set the narrative arc and the ethics. Machines will handle the infinite micro stories.” — @JessicaPantages“If you try to avoid AI now, you're just going to find yourself in a heap of trouble in the future.” — @JessicaPantages“Treat AI like any other vendor. You need a usage log, disclosure rules, and a style guide.” — @JessicaPantages“We're just at the beginning of figuring out the prompts that give us usable drafts.” — @JessicaPantages“AI is a great beginning, but a terrible ending. It still needs human oversight.” — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Jessica PantagesJessica Pantages is the chief communications officer at Egnyte, where she leads the company's global corporate marketing and communications strategy. With over two decades of experience across aerospace, construction, consumer tech, and B2B software, Jessica brings a deep understanding of how to connect complex technology with real-world audiences.At Egnyte, she helps teams leverage AI to streamline workflows, enhance storytelling, and maintain brand integrity at scale. Her leadership has been instrumental in navigating major company milestones, including a recent acquisition, and in guiding her team through the evolving landscape of content creation, governance, and digital engagement. Jessica is passionate about blending human creativity with machine insight to shape the future of PR and marketing.Guest's contact info and resources:Jessica Pantages on XJessica Pantages on LinkedInEgnyteSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationshipsTune in to learn more!Our Guest:Vannyda Thach is the Head of Media Success at Qwoted. With a background in media relations and digital communications, Vannyda helps journalists find trusted sources and build meaningful relationships through the Qwoted platform. Her experience spans PR campaign management, social media strategy, and work with major entertainment events, including Disney's “Big Hero 6” premiere.Five things you'll learn from this episode:1. Why building relationships (and not just landing placements) is the foundation of good media pitching2. The difference between cold pitches and media query responses — and how to craft both effectively3. Best practices for using Qwoted to match sources with journalists quickly and accurately4. How personalization, clarity, and relevance impact whether journalists notice or ignore a pitch 5. The role of urgency and profile optimization in earning top-tier media coverage Quotables“You want to be unique. You want to have your own take on the topic.” — @VannydaThach“Remember to call the journalist by their name. If your pitch isn't personalized, they'll see right through it.” — @VannydaThach“Pitching media is about being helpful, not selling. Focus on building the relationship.” — @JasonMudd9“Don't ghost reporters. Communicate early if something changes. It's all about respect.” — @JasonMudd9“Journalists are busy and under pressure. The more complete your profile, the more credibility you have.” — @VannydaThachIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us though Buy Me a Coffee or by leavinging us a quick podcast review.About Vannyda ThachVannyda Thach is the Head of Media Success at Qwoted, a platform dedicated to connecting journalists with expert sources. Based in Los Angeles, she leads a team committed to supporting media professionals — including journalists, freelancers, podcasters, and producers by facilitating connections with the right experts for their stories, even under tight deadlines. With a journalism and public relations background, Vannyda earned her bachelor's degree in journalism with an emphasis in public relations from California State University, Long Beach. Her career began with roles such as a communications intern at AARP and public relations manager for DisneyExaminer. She later joined Citizen Relations, progressing from a junior account executive to senior account executive, managing PR campaigns and fostering media relationships. At Qwoted, Vannyda leverages her PR experience to assist journalists in finding trusted sources and building meaningful relationships through the platform. She emphasizes the importance of being helpful over selling in media pitching and building genuine connections with reporters.Guest's cSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing strategy.Tune in to learn more!Our Guest:Our episode guest is Bill Zimmerman, a professor in the College of Communications at Penn State University. With a background in journalism and public relations, he recently authored a textbook on the creator economy. His academic work focuses on preparing students for the evolving landscape of influencer marketing, content creation, and digital media strategy.Five things you'll learn from this episode:1. Why brands must understand the difference between influencers and content creators2. The power of evaluating creators' niche audiences instead of just follower count3. Why trust, disclosure, and transparency are crucial in influencer partnerships4. How to build an effective creator brief and why it matters for brand alignment5. Tools and trends shaping the future of influencer marketing and PR educationQuotables“Trust is the currency of the creator economy. It must be earned and maintained.” — @BillZimmerman“A million followers doesn't mean a million buyers. Engagement matters more.” — @BillZimmerman“Creators are trusted more than institutions because they deliver real talk and transparency.” — @BillZimmerman“You hire a creator for their voice. Over-directing the message kills authenticity.” — @JasonMudd9“Disclosure isn't optional. It's ethical, smart, and legally required.” — @JasonMudd9“The creator brief is quickly becoming the backbone of successful campaigns.” — @BillZimmermanIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Bill ZimmermanBill Zimmerman is an assistant teaching professor at Penn State University's College of Communications. He brings a wealth of experience from his previous roles as a newspaper reporter and PR professional. Bill holds a bachelor's degree from Indiana University of Pennsylvania and another in higher education from Penn State, along with accreditation in public relations.A thought leader in the evolving world of digital media and PR education, Bill authored a textbook on the creator economy and is launching a content creator certificate program at Penn State. His work is helping shape how future PR and marketing professionals approach influencer strategy, creator partnerships, and audience trust in the digital age.Guest's contact info and resources:Bill Zimmerman on LinkedInUnderstanding the Creator Economy: Making Digital Media Work for YouAdditional Resources:Influential.coSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a public relations firm. Tune in to learn more! Five things you'll learn from this episode:1. Media relations is just one part of strategic public relations2. What makes a story newsworthy3. What journalists really care about when evaluating your pitch4. Why relationships don't guarantee coverage5. What PR tools you shouldn't buy until you're ready Quotables"Public relations is not only media relations. Media relations isn't what most people think it is either." — @JasonMudd9"Earned media must be earned. If someone guarantees coverage, you're buying ads, not PR." — @JasonMudd9"The only audience that matters is the journalist's audience — not your CEO or marketing team." — @JasonMudd9"Great [news] stories beat great [media] relationships." — @JasonMudd9 "PR is a long-term business strategy — not a one-time campaign or quick win." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us by buying us a coffee or leaving us a quick podcast review.About Jason Mudd, Axia Public RelationsJason Mudd is a trusted adviser and dynamic strategist for some of America's most admired brands. Since 1994, he's worked with brands including American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. Jason founded Axia Public Relations in 2002. Forbes named Axia one of America's Best PR Agencies. At Axia, Jason oversees strategic communications for national clients and leads top PR talent. Clients love his passion, innovation, candor, commitment, and award-winning team. He consults with leadership teams at billion-dollar global business-to-business and business-to-consumer brands, advising them on spokesperson training, crisis communications, analytics, social media, online reputation management, and more. In an increasingly tech-forward world, Jason's grasp of the technological demands companies face helps his multiple-sector clients reach their target audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo. He speaks to corporations and industry groups and writes about PR trends and best practices for American City Business Journals and other national outlets.Guest's contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations 1:1 consultations and training with Axia Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.Tune in to learn more!Our Guest:Linda Zebian is the senior director of communications at Muck Rack. She leads internal and external communications strategies across the enterprise. Her work spans across messaging, issues management, media relations, social media, and employee communications. As Muck Rack's first-ever communications hire, Linda brought extensive experience from The New York Times, where she spent 10 years in various communications roles. She was named a “Woman to Watch” by PRWeek in 2024 and recognized for her leadership in Ragan Communications' 2023 Top Women in PR list.Five things you'll learn from this episode:1. The current state of work-life balance in journalism2. Key stressors impacting media professionals today3. How PR professionals can improve relationships with journalists4. The evolving landscape of newsroom workflows5. Strategies to support journalists' well-being and efficiencyQuotables"The media industry has changed dramatically, and work-life balance is a bigger challenge than ever." — @LindaZebian"Journalists are under immense pressure. PR pros can help by being mindful of their time and needs." — @LindaZebian"The relationship between PR and journalists should be built on trust, efficiency, and respect." — @JasonMudd9"Empathy in media relations goes a long way. Understanding journalists' workload can improve PR success." — @LindaZebian"Being strategic and concise in your pitches will make journalists more receptive to your stories." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend, buy us a coffee, or leave us a quick podcast review.About Linda ZebianLinda Zebian is the senior director of communications at Muck Rack, where she leads internal and external communications strategy, including messaging, issues management, media relations, social media, and employee communications. She joined Muck Rack in January 2022 as its first-ever director of communications, bringing a wealth of experience in media and corporate communications.Before working at Muck Rack, Linda spent a decade at The New York Times, where she held various communications roles supporting growth, product, and technology teams. She played a key role in reinforcing the company's innovation and financial success, driving subscription growth, and strengthening brand affinity. Prior to that, she worked at Consumers Union, managing media relations for Consumer Reports. She began her career as a reporter at Folio before transitioning into conference programming for Red 7 Media.Linda was named a “Woman to Watch” by PRWeek in 2024 and a “Top Woman in PR for Leadership” by Ragan Communications in 2023. She frequently givSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Brooke Kruger joins On Top of PR host Jason Mudd to discuss the latest hiring trends in PR and communications, the importance of networking, and strategies for standing out in today's competitive job market. Whether you're a job seeker or a hiring manager, Brooke shares expert insights to help you navigate the evolving landscape of talent acquisition.Tune in to learn more!Our Guest:Our episode guest is Brooke Kruger, a seasoned executive recruiter and founder of KC Partners. She has over 20 years of experience helping companies build high-performing leadership teams. Her expertise extends into the PR and communications world, where she has successfully placed top talent in roles that shape brand narratives and corporate messaging. With a keen understanding of industry trends, she connects organizations with strategic communicators who drive engagement and reputation management.Five things you'll learn from this episode:1. The latest trends in PR and communications hiring2. Why networking is essential for job seekers and hiring managers3. How to stand out in today's competitive job market4. The best strategies for companies to attract top talent5. Common hiring mistakes and how to avoid them Quotables— "Networking is critical in today's job market for both candidates and hiring managers." — Brooke Kruger— "Hiring managers have the upper hand right now, so they need to be strategic in selecting top talent." — Brooke Kruger— "Candidates should optimize their LinkedIn presence — hiring decisions start there." — @JasonMudd9— "Transparency in the hiring process leads to better experiences for both candidates and employers." — Brooke Kruger— "A well-structured hiring process ensures you make the right talent decisions for long-term success." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through buy me a coffee or by leaving us a quick podcast review.About Brooke KrugerBrooke Kruger, a seasoned executive recruiter and founder of KC Partners, has over 20 years of experience helping companies build high-performing leadership teams. Her expertise extends into the PR and communications world, where she has successfully placed top talent in roles that shape brand narratives and corporate messaging. With a keen understanding of industry trends, she connects organizations with strategic communicators who drive engagement and reputation management.Guest's contact info and resources:Brooke Kruger on LinkedIn: https://www.linkedin.com/in/brookechilenkrugerKC Partners website: https://kc-partners.com/Our On Top of PR sponsors:Production sponsor: Axia Public Relations, one of America's Best PR Agencies, according to Forbes MagazinePresenting sponsor: Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.