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Welcome back to The Boat Princess Podcast—where we dive into the stories shaping the marine industry, one conversation at a time. Today's episode comes to you from a somewhat luxurious and beautifully soundproofed location… the back of a Bentley Flying Spur at the Southampton Boat Show (thank you Bentley Motors). And joining me in the passenger seat is someone who has become a leading voice in marine marketing and communications—Kate O'Sullivan, founder of ADPR. With a background in PR and a deep understanding of the marine space, Kate has built ADPR into one of the most respected communications agencies in the industry, working with some of the biggest names in boating. Known for her strategic thinking and no-nonsense approach, she's passionate about helping brands tell better stories and connect more meaningfully with their audiences. Kate's journey from employee to employer is one that many aspire to but few truly understand, and in this episode she shares what that transition really looks like behind the scenes. We talk candidly about leadership styles, building a team, and the mindset shift required to step into ownership. We also zoom out to the bigger picture—what the boating industry could be doing better when it comes to promoting itself, attracting new audiences, and staying relevant in a rapidly changing world. And of course, Kate breaks down ADPR's ACE system—her strategic framework that's helping marine brands communicate more effectively and grow with purpose. It's insightful, honest, and set against the unmistakable quiet luxury of a Bentley —so settle in and enjoy the ride. #Bentley #BoatPrincessPodcast #SouthamptonBoatShow #MarineIndustry #BoatingLife #Yachting #WomenInBoating #MarineMarketing #PRIndustry #Leadership #Entrepreneurship #BusinessGrowth #BrandStrategy #ADPR #PodcastLife #LuxuryLifestyle
Maximilian Eagle and I met some 4 years ago when he was very green in this industry. It has been such a pleasure to see him grow with Sunseeker London Group and to bump into him at multiple Boat Shows in Europe. I have to say, Sunseeker London Group always take such care of me at Boat Shows. They are one of my favourites for relationship building, and this podcast along with some others, was recorded onboard an absolutely stunning Sunseeker at Southampton Boat Show because of their and Sunseeker International's generosity in giving me such a luxurious space to record. My boating life began on Poole Harbour, in the UK, home of Sunseeker, so I must confess I have always had a soft spot for them. Max is a young man - still in his 20's and he displays an honesty and openness that is refreshing in the world of Boat Brokerage. In our conversation we delve deep into his career path and the challenges he had to face on the way - one of which was the ultimate challenge anyone can face - thankfully he came through that - for which I and I am sure many many others, especially his family, are truly grateful. You see, when we see Max now, on the Sunseeker stand, presented meticulously with a smart outfit and haircut many would envy, we might make assumptions. Max is the perfect example of what Boat Brokers often have to do themselves - don't judge a book by it's cover. Get to know the real person and build a relationship with them - that is in fact how you build trust for them to buy from you rather than another broker. People buy from people and I am sure that is why Max's career continues to grow. With boys his age myself, I have to say, without being condescending, that I am incredibly proud of this young man and it was such a moment of joy for me to interview him on my podcast. I hope you enjoy it. I hope it will encourage other young men and women to become part of the boating industry - we need you. We need your fresh approach, your enthusiasm, your drive, your innovation, your openness, your smiles and frankly we need young people to realise that this industry is in dire need of you. The average age for someone in the US in this industry is 64. That's scary. And something we need to fix. Hopefully my conversation with Max may be a small start - please pass it on to anyone you think might be inspired to join us. Nicky x For more info on Sunseeker London Group go to: https://www.sunseekerlondon.com/luxury-yachts/office For more information on Sunseeker International go to: https://www.sunseeker.com/ Please review this podcast so it reaches more listeners and sign up for my news and event invites at: https://www.theboatprincess.com/
We often speak about being a minority in a male dominated industry as being a potential disadvantage but maybe sometimes it can actually be an advantage? For oh I don't know something typical like stunt boat driving for Cameron Diaz??? In my podcast interview with Sarah Donohue at Southampton Boat Show she told me about the opportunity she had to be a stunt driver for Cameron Diaz because she was the ONLY powerboat racing driver that was female in the UK - so maybe sometimes it can actually work to our advantage to be the fewer in numbers occasionally. Having said that, I suspect she would have achieved it anyway competition or not - she's perfect for the role. Sarah is a dynamic and incredible person with a self-belief and confidence in herself that is admirable and aspirational. Listen to my interview with her as we explore how she got into this incredible space and how much she enjoys not only the racing but being part of making this sport safe and accessible to others all over Europe. Sarah is a keen marine conservation advocate, commercial diver, freediver, stingray diver, climber and marine biologist in study, she was also nominated as a 'Woman of Achievement' at 'Woman of the Year' in London several years ago. One of her proudest moments. Her energy exudes into the microphone - I know you will enjoy and be inspired by this one. Enjoy Nicky x For more info about Sarah or to connect with her you can follow her on Instagram @sarahdonohueofficial or find out more on her website www.sarahdonohue.com At our marina, Empire Marina Lake Macquarie we are proud sponsors of the Offshore Power Racing at Lake Macquarie, see more about the event HERE
Princess Yachts is not a brand that sponsors me or I am directly linked to, but my first decent size motor yacht was a Princess, so it has to be said, I have a soft spot for them. (The hint is in MY brand name) But there is more to it than having owned one (and for that matter intending to own another in the future). Their values align with mine. Despite being a luxury brand, they have a humble approach to their clients. They believe the clients know more about the boats than they do and thus they as Will expresses in this interview “we have two ears and one mouth and use them proportionally” listening to what their clients need and responding accordingly. Will and I met for the first time in 2018 when, as a Princess owner visiting the UK, my family and I visited the shipyard – at which they were both generous with their time and open with their tour – allowing us to truly experience where and why these beautiful motoryachts are built. 18,000 Princess Yachts have been built over time and their company is a substantial employer in Plymouth in the UK – with multiple generations working as craftspeople across all of the different build processes – from electrical looms to perfectly finished furniture, from fuel tank building to fibreglass laying, Princess is proud of just how much of their build is done in-house. Will has been with Princess Yachts 23 years this year, joining just before Southampton Boat Show in 2003. In his first few days he experienced the product first-hand on a delivery run to the show from Plymouth, Cornish Pasty in hand (on the flybridge of course so the crumbs blew away and didn't upset the stylists at the show) - what a way to start! In this interview we discuss how his boating life started, how stabilisation has changed how people go boating, the new products Princess are bringing out to cater to those client needs they have been listening to, and their return to building Superyachts – their last 40m was delivered some 7 years ago – so this is not new to them – it's returning to a space they know meeting the demands of a market demanding bigger boats but also a client base that they don't want to lose to another brand simply because they don't have a boat big enough. I hope you enjoy my chat with Will – aboard a beautiful Princess flybridge at Cannes Yachting Festival. Let me know what you think in a review please! UPDATE: Excitingly our new office base and Podcast Studio is coming together in the Marine Precinct in Coomera on the Gold Coast – looking forward to sharing more with you in the near future! Nicky x Sign up for our News and Events on my website Follow me on Linked IN Follow me on Instagram For more information on Princess Yachts go to: https://www.princessyachts.com/
I am finishing off 2025 with a very important guest who leads an incredibly inspirational project that is dear to my heart in my continuous goal to have more women join me in the boating industry and boating generally. Victoria Low and I met in 2023 at the ICOMIA Congress in La Rochelle. I interviewed her then but she's since changed to lead an incredibly important project she was actually part of the creation of 10 years ago. A meeting after a sailing event which illustrated that the guys were being given opportunities for employment but women were not....inspired some incredible women to create a group which had an aspiration to "Create a group to change the world". The Magenta Project has this on it's website: Mission & Objectives Sailing is a unique sport—a test of skill, endurance, and the interplay between humans, technology, and nature. It is one of few professional sports where men and women compete together. Yet, despite this, only 5% of professional sailors are women, and a mere 3% represented across the entire marine industry. Across the marine industry, from the intense environment onboard race boats to the practical settings of boatyards and the wider marine industry, women navigate a complex landscape of challenges that mirror those of the corporate boardroom. These hurdles extend beyond simple discrimination, encompassing limited access to opportunities, support, difficulties in obtaining certifications, and the pervasive impact of systemic bias. Recognising these inequities, The Magenta Project, an award-winning global charity, is dedicated to building a sustainable network and implementing impactful programmes. Our mission is simple: to ensure greater equity and inclusion for women in the sport and the wider marine industry, by working to dismantle the barriers that hinder their full participation and advancement. You can see more about them here: https://themagentaproject.org/ Big thanks to Sunseeker International and Sunseeker London group for hosting us on their beautiful Sunseeker 74 at Southampton Boat Show. https://www.sunseekerlondon.com/ https://www.southamptonboatshow.com/
We are back at the Southhampton Boat Show. It's the nearest boat show we have to Ireland at the moment and we hear from many of the exhibitors: https://epropulsion.uk/ https://www.dadsboats.com/ https://www.honnormarine.co.uk/ https://setagyachts.com/ https://www.supermarine.co.uk/
We visit the Southampton Boat Show, the nearest one to Ireland. Fergal Keane speaks to many of the exhibitors, including luxury Sunseeker Yachts, paddleboards, foils and a new Beneteau yacht. We also hear about the Court of Appeal overturning the ban on large trawlers fishing close to shore. TD Holly Cairns says new legislation is urgently needed.
Ben is hanging out at Southhampton International Boat Show this week, so tune in and find out what is going on and what they are drinking! @hmsspirits @hmseventbars #mixologist #mixology #cocktails #bartender #cocktail #drinks #bar #bartenderlife #drink #drinkstagram #cocktailbar #craftcocktails #cocktailsofinstagram #bartending #bartenders #barman #gin #drinkup #happyhour #cocktailtime #cocktailporn #cheers #instagood #alcohol #rum #cocktailoftheday #vodka #mixologyart #cocktailhour #yachtinginternationalradio
Ian King speaks to the chief executive of BGC Brokers as the firm pays tribute to its workers who died in the 9/11 terror attacks 20 years ago. Plus, hear from the chief executive of British Marine on the first day of the Southampton Boat Show. And the chief executive of Glenmorangie joins the show to talk about its new innovation distillery - a playground for whisky makers.
I am so thrilled to welcome Anni Ridsdill Smith to the podcast today! Anni is the owner of Frangipani SUP Limited, a long established and very popular British Stand Up Paddle Association (BSUPA) approved SUP school in Essex, with an experienced team of qualified instructors offering courses and certification for beginners, tourers and racers. She is a Director of BSUPA and trains Instructors in Essex and around the UK, supported by a Masters Degree in Training and Performance Management and many years experience training airline and airport staff. Anni is a passionate and successful SUP racer who competed at the UK's first ever women's invitational SUP race at the Southampton Boat Show in 2013 and she has competed regularly ever since. She is a committee member of GBSUP and with members of her beloved Frangipani SUP Race team just loves travelling the county to race hard. She is an Ambassador for Mistral SUP in the UK and for #ThisGirlCan, for SUP in Essex.In her non SUP time Anni is a Board Trustee at the Essex & Herts Air Ambulance Trust and wife and mum to her super, fun family of tall men and pesky cats.In this episode we talk about:Anni's business: www.FrangipaniSUP.comwww.Facebook.com/FrangipaniSUPwww.Twitter.com/FrangipaniSUPSUP racing GBSUP seriesHow to start and build a SUP business - things you need to know first!BSUPA - who they are, what they do and why Anni loves their work and is on the BoardMistral SUP and why she loves themThe friendships she has made and how wonderful the SUP racing community is in particularPaddleboarding responsibly as a communityHow to get SUP fitWriting for SUP Mag UK There is so much wisdom and experience in this podcast about paddleboarding technique and knowledge, running a business, the SUP community, friendship and being SUP fit. I really hope you enjoy it as much as I did. Do follow Anni to keep up to date with what she is doing! If you have any questions, please get in touch on thejoyofsuppodcast@gmail.com.Instagram is @thejoyofsuppodcast_Follow #thejoyofsuppodcast on Twitter and InstagramFacebook The Joy of SUP PodcastWebsite www.jomoseley.comIt would be fantastic if you could also rate and review us on Apple as it will help more people find our paddleboarding SUP sunshine! Wishing you sunshine, thank you for listening, Jo x Please always put safety first + get the right advice for your training + body.
Meet Mark!
This is it...we have come to the final episode in...DUN DUN DUN LOCKDOWN! We rant over pianos, the Southampton Boat Show, play the Birds Eye Potato Waffle game and reminisce over....I don't know what?
It was a delight to meet and interview the crew of Sailing Uma at the 2018 Southampton Boat Show. They make engaging films for their YouTube Channel. This interview is uncut, it's the first for this site.
3 medals for British sailors in World Cup series in Japan and the GB rowers compete for Olympic places. Also, iFly15 has been in the Solent, Christchurch Sailing Club opens its new accessible facilities and Jeanne Socrates becomes the oldest person ever to circumnavigate the globe completely unassisted. Plus a flavour of the the Southampton Boat Show. Podcast produced and presented by Neil Sackley. email: h2o@bbc.co.uk
Maiden makes a triumphant return to the Southampton Boat Show with Tracy Edwards MBE. Also a competitor in the Golden Globe race is rescued, we hear about a couple’s challenge to visit every RNLI station in the UK and 14 Royal Navy P2000s have been on exercise in the Solent. Podcast produced and presented by Neil Sackley. email: h2o@bbc.co.uk.
Reaction from Geoff Holt MBE as sailing is once again dropped from the Paralympic Games. The 50th Southampton Boat Show opens, Simon LeBon talks about the Tall Ships Youth Trust, we hear from a veteran lifeboat crew member and there’s bad news for the Royal Marines Museum in Portsmouth Podcast produced and presented by Neil Sackley. email: h2o@bbc.co.uk.
Heritage Open Days; Brighton Philharmonic Orchestra new season preview; Southampton Boat Show preview
#224 / #173 Recycled. The Reverend Bob Shepton, now 81, got his start shortly after WWII as a climbing instructor in the British Armed Forces, where he used the outdoors to teach leadership & scripture. He didn’t start sailing until much later in life, but got real serious about it real quickly. I sat down with him at the Southampton Boat Show to talk religion, spirituality, his early days as a climber, losing his boat during an Arctic winter, his 15 Atlantic crossings, meeting the Wild Bunch, and the story behind the film series ‘Vertical Sailing Greenland.’ The music in this episode is courtesy of the Wild Bunch. This episode is sponsored by Forbes Horton Yachts. Visit forbesyachts.com. Bob Shepton might not be a household name in the US, but he certainly is in the UK. He was honored as ‘Yachtsman of the Year' in 2014, which may sound irrelevant until you realize the winners in 2013 & 2015 - that would be Sir Ben Ainslie & Sir Robin Knox-Johnston. Good company indeed. Anyway, Bob is one of the most accomplished and yet most humble sailors I’ve ever met. My interview with him was like sitting down with your favorite grandfather and hearing him tell old stories. We could have talked for hours, and Bob seemed to enjoy every second of it. Before you listen to this episode, take five minutes and watch Episode 2 of Vertical Sailing Greenland - you'll find it in the show notes below. That film is what initially inspired me to reach out to Bob, and he tells the behind-the-scenes story of it at length about halfway through our chat.
#173. The Reverend Bob Shepton, now 81, got his start shortly after WWII as a climbing instructor in the British Armed Forces, where he used the outdoors to teach leadership & scripture. He didn’t start sailing until much later in life, but got real serious about it real quickly. I sat down with him at the Southampton Boat Show to talk religion, spirituality, his early days as a climber, losing his boat during an Arctic winter, his 15 Atlantic crossings, meeting the Wild Bunch, and the story behind the film series ‘Vertical Sailing Greenland.’ The music in this episode is courtesy of the Wild Bunch. This episode is sponsored by Forbes Horton Yachts. Visit forbesyachts.com. Bob Shepton might not be a household name in the US, but he certainly is in the UK. He was honored as ‘Yachtsman of the Year in 2014, which may sound irrelevant until you realize the winners in 2013 & 2015 - that would be Sir Ben Ainslie & Sir Robin Knox-Johnston. Good company indeed. Anyway, Bob is one of the most accomplished and yet most humble sailors I’ve ever met. My interview with him was like sitting down with your favorite grandfather and hearing him tell old stories. We could have talked for hours, and Bob seemed to enjoy every second of it. Before you listen to this episode, take five minutes and watch Episode 2 of Vertical Sailing Greenland - it’s linked for you in the show notes. That film is what initially inspired me to reach out to Bob, and he tells the behind-the-scenes story of it at length about halfway through our chat.
Rob, Eleanor and Rupert present #SportZone your weekly grass roots sports show on ZoneOneRadio Download from itunes or listen on demand… This week there's a nautical theme to the show. Rupert and Eleanor return from the Southampton Boat Show with interviews with the Ellen MacArthur Cancer Trust and the man who captains the UK's first ever police catamaran. And Rupert speaks to heroic solo British yachtsman Matt Faulkner. Music this week from Radiohead, David Gray and onely Island amongst others. -- www.twitter.com/ldnsport and www.twitter.com/z1radio www.ZoneOneRadio.com www.facebook.com/ZoneOneRadio
This week we offer viewers a discount at the PSP Southampton Boat Show. Marinecall publish their new info cards. Lively Lady comes home and the Clipper Round The World Yacht Race finishes in Liverpool.
We have some very exciting items this month...Tracey and Steve report from the recent Southampton Boat Show, we begin our exclusive 2-part interveiw with Sir Robin Knox Johnston and Tom Cunliffe takes a trip to Chichester.