Podcast appearances and mentions of valerie shoopman

Life is multifaceted.   I used to be anything but spiritual, but it’s something I’m getting more and more curious about.   And as I’ve stepped more into my purpose, and listened to my intuition, spirituality seemed to come along naturally.   On today’s show, Valerie Shoopman and I talk about coming out of the spiritual closet, so we can step into our greatest gifts.   It’s a rad convo. Enjoy :)   #StayCurious

Nick Unsworth is a serial entrepreneur and business coach with a focus on Facebook marketing. As CEO of Life on Fire.com his mission is to inspire the masses to do what they love, relentlessly pursue their passion, and live the dream. Nick sold a business by 30 years old, coached over 1,750 entrepreneurs, and consulted clients including NY Times Best Selling Author John Assaraf, Keller Williams Real Estate, Safeco Insurance, and many more. Nick has gained his greatest expertise from the times he has failed. Now he’s sharing his hard earned marketing strategies with others in the form of a new book, The Book on Facebook Marketing (To Help Set Your Business and Life on Fire) co-authored with fellow Facebook marketing specialist Valerie Shoopman.  

Valerie Shoopman is a Facebook Ad Expert, Online Business Strategist, and the host of the Entrepreneur Power Hour Podcast. She is the co-author of the #1 Amazon Best-Seller “The Book on Facebook Marketing”. Valerie has worked with and consulted clients such as John Lee Dumas of Entrepreneur On Fire, Nick Unsworth of Life On Fire, Joe Polish of I Love Marketing, Brian Tracy, John Assaraf, Mary Ellen Tribby, Sue B. Zimmerman, and Daymond John from Shark Tank on their Facebook ad campaigns including helping them strategize the campaigns from top to bottom and giving detailed feedback to fully optimize their ads and funnels. She has been featured on Life on Fire TV, The New Business Podcast, Solopreneur Hour, ConversionCast, The Cerrone Show and many other podcasts and online business summits where she willingly shares her depth of Facebook marketing and advertising knowledge. Mission: As she was working at a small private school, Valerie became the go-to person for all things technical and social media. Things quickly evolved as Valerie began being approached by other business owners to help with their social media marketing. Having had a desire to go out on her own for some time, she saw an opportunity to make it happen. Mindset: While Valerie considers herself an introvert and feels much more comfortable behind a computer, she knew that she needed to get out of her comfort zone if she was going to grow, both personally and professionally. Listen as she shares the story of the first big event she ever attended as an entrepreneur and how it changed her business and network. Marketing: Even as a Facebook Ads expert, Valerie has never run a Facebook ad for her own business. Networking has been the biggest driver in her business by allowing her to connect with clients as well as referral partners. Momentum:  After following the advice of her business coach, Valerie went from being an online marketer to a Facebook Expert. It was this decision to niche down that boosted the momentum for her business. From there, she implemented the Anchor Client Strategy to run Facebook Ads for big names like John Lee Dumas of Entrepreneur on Fire and Nick Unsworth of Life on Fire. The positioning these relationships created Masterminds: Listen as Valerie answers amazing questions from YOU, the Mastermind Tribe.  She covers video posts, retargeting pixels, reactions, and more. Join our Facebook Group for your chance to submit questions for future guests. Mastermind Challenge: Up your game with Facebook!  First, make sure you have a business page that you are activity updating and engaging with your audience. For extra Brownie Points... If you don't already have a pixel on your website, this is a great way to start capturing warm leads and retargeting. 

Valerie is a Facebook Ad Expert, Online Business Strategist, and host of the Entrepreneur Power Hour Podcast. She is the Co-author of the #1 Amazon Best-Seller The Book on Facebook Marketing and has consulted clients such as John Lee Dumas, Nick Unsworth, Joe Polish, Brian Tracy, and Daymond John.

Valerie is a Facebook Ad Expert, Online Business Strategist, and host of the Entrepreneur Power Hour Podcast. She is the Co-author of the #1 Amazon Best-Seller The Book on Facebook Marketing and has consulted clients such as John Lee Dumas, Nick Unsworth, Joe Polish, Brian Tracy, and Daymond John.

Hey hey! Welcome to episode 149 of Life on Fire TV. Today we’re diving deep into the world of Facebook advertising. Although it’s a topic we’ve touched on before it’s up for discussion again. Why? Because it’s the #1 issue I see most entrepreneurs have: how to generate quality leads. And effective Facebook advertising is the answer. On this episode we will go over the key elements of a successful ad campaign and a marketing funnel, explain how Facebook ads can grow your email list and help you build a celebrity-like presence for your brand.  And our special guest Valerie Shoopman, Facebook marketing ninja, brings it home with a live demo of how to create the ideal Facebook ad.  When it comes to the key elements of a successful marketing funnel and a successful ad campaign the bottom line you must be addressing is:  what’s in it for your audience? That’s the question they’re going to be asking themselves when they see your ad, your opt-in page or your offer.  This is where simplicity matters most. Keep the copy simple and brief on every part of your ad and your marketing funnel. That simplicity is important for a number of reasons ,which we also discuss in this episode. In this episode you’ll also hear: What's the biggest problem most entrepreneurs face? (4:10) Where have we seen the most explosive growth with Facebook ads? (17:50) What percentage of the revenue is in the follow up? (21:50) Valerie breaks down how to create an awesome Facebook ad. (48:00) A powerful ad tip we discovered from our virtual summit. 1:16:00 And so much more!  In terms of Facebook ads there are a number of strategies and approaches to use depending on your audience and your current subscriber base.  1. Consider the environment, and be personal. Consider where you are running your ad: you are in people’s social media feeds. Why are people on Facebook? They aren’t looking to buy something or to be sold to - they are there to connect with friends and family. So the more approachable you are and the more personal you are the better your ads will do. The most successful ads are the personal ones. 2. Let Facebook’s philosophy guide you. Facebook wants your ads to generate revenue, naturally, but they also want your ads to enhance their users’ experience. So Facebook is going to reward you for creating interactive and engaging ads. The more engagement you receive the lower your costs will be.  So make your ads friendly, have pictures of yourself or your team on the ads and people are more likely to click on them.  3. Connect with your audience. This is obviously an important strategy that goes along with the first two approaches. You can connect with your audience by using conversational copy and a conversational tone in your ad.  Also keep your text to less than 20% of the overall ad; if it’s more than that Facebook will automatically delete your ad. 4. Warm targeting to your own email list. If you have your own email list run ads to them. They already know you, like you and trust you so export your list and upload it to Facebook. It may seem redundant to target your own list but email open rates are very low so people on your list may not read what you send them. Connecting through a Facebook ad can only help you. Doing so also has you being seen everywhere, which only enhances your brand’s image! When people see you everywhere your brand becomes incredibly successful in their eyes, so run ads to your own email list. 5.  Warm target your own Facebook page likes. You can target your own Facebook page likes. By targeting people who have already liked your Facebook page you’ll have higher click through rates, lower costs per click and lower overall lead costs.  6. Facebook remarketing. Ever been to Amazon or eBay or any other site to buy something, and then see that very same product offered in your Facebook newsfeed? That is Facebook remarketing and it’s very effective. You use this by adding a Facebook pixel to your web site. But if you want a really ninja move add that pixel to your checkout page, or to a page about your services. Then you can create an ad specific to people who visit that page but don’t buy from you or sign up. You can offer them a special deal or a freebie and tailor it to the page they were visiting. 7. Cold targeting with a lookalike audience. If you already have an email list you can run another ad targeting a lookalike audience. You do this by taking your current email list and upload it to Facebook.  Facebook works it’s magic to create a lookalike audience. These people are very similar to your list, hence the name lookalike audience! By reaching out to your lookalike audience your ad is very impactful and powerful. 8. Cold targeting with interests. What if you don’t have a list? Then opt for cold targeting by interests. Ideally target your audience based on their interest in your competitors.  Here’s the real trick to making this incredibly effective and powerful: create several ad sets to target different competitors. Create one ad set for each competitor, itemize it and track it separately so you can tell which is converting the best and you can focus on that one going forward.   9. Tracking. The bottom line for Facebook advertising or any other kind of advertising is this: you have to know how much it costs to acquire a customer.  Why? When you know how much you're spending you know how much to reinvest. If you know your math, you can reinvest accordingly. The ideal here is to see that every $1 you invest you get more than that on your return. In addition to those 9 techniques of Facebook advertising Valerie also walks us through a step by step set up of the ideal Facebook ad. She explains where to find audience insights like demographics and activities, as well as how to better target your audience based on other key attributes. She breaks it all down easily and keeps it simple. Watch and learn how to get the most powerful Facebook ad campaigns to grow your email list, your brand presence, and expand your business. You’ll want to hear all the details so tune in to this week’s episode of Live on Fire TV. EPISODE RESOURCES   Facebook Ads A to Z webinar FBAdsAtoZ.com/webinar Leadpages leadpages.net Life on Fire website http://www.lifeonfire.com Subscribe to Life on Fire TV Podcast  http://www.lifeonfire.com/itunes Write a Review on iTunes http://www.lifeonfire.com/itunes

Hey hey! Welcome to episode 149 of Life on Fire TV. Today we’re diving deep into the world of Facebook advertising. Although it’s a topic we’ve touched on before it’s up for discussion again. Why? Because it’s the #1 issue I see most entrepreneurs have: how to generate quality leads. And effective Facebook advertising is the answer. On this episode we will go over the key elements of a successful ad campaign and a marketing funnel, explain how Facebook ads can grow your email list and help you build a celebrity-like presence for your brand. And our special guest Valerie Shoopman, Facebook marketing ninja, brings it home with a live demo of how to create the ideal Facebook ad. It’s all here on episode 148 of Life on Fire TV! The post 149: Facebook Advertising A to Z Webinar appeared first on Life On Fire.

So many people say they've tried facebook ads and they don't work.  Well settle in and get ready to listen to the gold that Facebook Ads expert Valerie Shoopman has to share.  Go to Girl Natalie Cutler-Welsh interviews Valerie on what is working, what not to do and how to effectively target your ideal clients with facebook ads that work.   For full show notes visit:  GotoGirlSocialMedia.com/90 Keep in touch with the latest in Social Media on the Go to Girl Social Media on Facebook page. 

My interview with Valerie Shoopman from www.valerieshoopman.com was a very insightful one when it comes to Facebook advertising. Oh my how things have changed! Valerie helps clear up some of the confusion when it comes to marketing your business on Facebook and choosing the right kind of ad for you. Why you need to niche down your business Anchor clients - How they help you grow your business Setting your goals and revising them daily Facebook marketing and choosing the right campaign for you Different types of Ad campaigns and choosing the right one for you Boosted posts vs Ads Manager Tracking your Facebook ads How to gain the most control and best results for your ads Ads Manager vs Power Editor

Do you have all the leads you can handle?  Do you have high-quality leads for your business?  Well, usually the answer is - I can use more of those, thank you.  There are many ways to build leads for your business, but one powerful channel that many are not using is Facebook.  Today's guest is Valerie Shoopman, who is a Social Media Expert...but her main focus is Facebook ads.  Listen in to the interview as we discuss how you can focus on your ideal clients and get a steady stream of leads rolling in. Get the show notes for 152 | Lead Generation with Facebook Ads with Valerie Shoopman Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #FacebookAds #Powerfulchannel #HighQualityLeads #Episode152 #Podcasts Give Leaders in the Trenches a review on iTunes!  

Looking for ways to use Facebook to generate more leads and make more money? Learn how to leverage Facebook Advertisement to dominate in your market. Facebook Ads expert Valerie Shoopman shares her proven strategies in this episode. Episode Featured Guest: Valerie Shoopman Valerie Shoopman is a Social Media Strategist, Facebook Ad Expert, and the host of Entrepreneur Power Hour Podcast. She is also the co-author of the Amazon Best-Seller “the Book on Facebook Marketing: to help you set your business & Life on Fire.” She’s been featured on Life on Fire TV, The New Business Podcast, Solopreneur Hour, the Cerrone Show and more. In This Podcast Episode You Will Learn: What type of industries are being banned on Facebook Ads Lead Generation strategies with Facebook Marketing How to use videos effectively with Facebook Ads How to stay connected and be top of mind with your customers How to provide the red-carpet treatment and personalize your ads Why Facebook Ads is the best PPC for Online Entrepreneurs Links and Resources Mentioned in the Show: ValerieShoopman.com  - Valerie's Website FBAdsMastermind.com - Join Valerie's Facebook Mastermind Group The Book on Facebook Marketing - Valerie's Book on Amazon ValsFanPage.com - Valerie's Business Page Don't Miss an Episode.  Subscribe to One of the Links Below: Click Here to Subscribe via iTunes Thank you for Listening to the Podcast! If you've found value in this episode of the Marketing Access Pass Podcast, I would love to hear about it!  Please head on over to iTunes and leave me a Rating and Review (5 stars would be awesome!) so others who are interested in starting an online business can find the show and learn how to escape the "rat-race".  Click here to learn how to leave a rating and review.  If you have any questions or comments about this show, please post them in the comments area below and my guest and I would more than happy to answer them.

Valerie Shoopman is one of the world's top experts on running ads through Facebook.  In fact, she's run Facebook Ad campaigns for "A-list" entrepreneurs like John Lee Dumas and Nick Unsworth.  Today's session is an intro to FB Ads for private practitoners. In this session, you’ll learn the important questions to ask when thinking about running a Facebook Ad, how to conduct preliminary research prior to running an Ad, the big "No No's" of running Facebook Ads, how much to spend on Ads, how long to run Ad's for, and how to create a lead magnet (something that incentivizes website visitors to sign up for a newsletter) and landing page.

Learn How to Leverage Facebook Ads to Grow Your Authority and Profits with Business Coach and CEO of Life on Fire, Nick Unsworth, and Facebook Marketing Expert, Valerie Shoopman!   This video is one of over 25 speaker sessions of the Life on Fire Virtual Summit!   You can get free access to all of the Summit speaker sessions at LifeOnFireVirtualSummit.com!   And, as a special bonus, if you would like to make a small donation to Pencils of Promise we’re going to give you over $6,000 worth of marketing and mindset training courses for just $97!   Grab all the details and make your $97 donation at http://BusinessOnFireBundle.com, and the proceeds from your donation are going to help build a school for needy children in Guatemala.   To start, I wanted to share a quick backstory about how my life was before I became a Facebook marketer and started running Facebook advertising.   Long story short, I was $50,000 in debt, had taken some bad advice, and had a business that failed.     That was a little over 5 years ago.   What turned things around for me was Facebook marketing.     Within 6 months of when I chose to become a Facebook marketer and advertise on Facebook I had made my first $100,000 online.   I started taking on clients, getting them great results, getting more and more clients, and eventually building an entire business that I sold for $500,000 almost 2 years ago.   I've since used Facebook ads to build a second business.   That's how powerful Facebook advertising can be if you do it correctly.   In this session, Valerie Shoopman is going to walk you through exactly how to set up your first Facebook ad campaign, as well as the strategic tips she and I have learned after running hundreds of thousands of dollars in Facebook ads for ourselves and our clients!   And, if you want help learning, step-by-step, in even greater detail how to run ads and grow your business, we've got a great resource available to you at the end of the session!   Enjoy!   If you found this Facebook session helpful and informative, please write us a review in iTunes telling us what you love about Life on Fire TV and leave us a 5-star rating.   Thank you for subscribing to our podcast in iTunes!  You are awesome!

In this session, Valerie Shoopman is going to walk you through exactly how to set up your first Facebook ad campaign, as well as the strategic tips she and I have learned after running hundreds of thousands of dollars in Facebook ads for ourselves and our clients! The post 99. How to Leverage Facebook Ads for Profits With Valerie Shoopman appeared first on Life On Fire.

Has Facebook become a slightly worrying, unknown area for you as a Holiday Home | Vacation Rental Owner?   The answers to all your Facebook worries and concerns such as How to get more likes? How to get more engagement? How to use groups? Paid or unpaid adverts? What do I do with my likes after I get them?   All these and more questions are answered in this episode with the undisputed Queen of Facebook Valerie Shoopman. Valerie is a regular guest in a Vacation Rental herslef on a yearly basis so we truly see how Facebook can work for you from a guests point of view, so you can add value to them and their stay with you!

Has Facebook become a slightly worrying, unknown area for you as a Holiday Home | Vacation Rental Owner?   The answers to all your Facebook worries and concerns such as How to get more likes? How to get more engagement? How to use groups? Paid or unpaid adverts? What do I do with my likes after I get them?   All these and more questions are answered in this episode with the undisputed Queen of Facebook Valerie Shoopman. Valerie is a regular guest in a Vacation Rental herslef on a yearly basis so we truly see how Facebook can work for you from a guests point of view, so you can add value to them and their stay with you!

Has Facebook become a slightly worrying, unknown area for you as a Holiday Home | Vacation Rental Owner? The answers to all your Facebook worries and concerns such as How to get more likes? How to get more engagement? How to use groups? Paid or unpaid adverts? What do I do with my likes after I get them? All these and more questions are answered in this episode with the undisputed Queen of Facebook Valerie Shoopman. Valerie is a regular guest in a Vacation Rental herslef on a yearly basis so we truly see how Facebook can work for you from a guests point of view, so you can add value to them and their stay with you!

Valerie Shoopman is the Queen of Facebook Ads, and she delivers some serious value in this interview! Have you always wanted to know how to make your Facebook Ads more effective? If so, listen in as Valerie guides as through the process of constructing a killer campaign. 48 Hour Challenge: Define Your Ideal Customer Avatar Success Habit: Set 3-5 measurable and achievable goals monthly (not focusing on yearly goals) Getting Recharged: Get out in nature Best Advice: Narrow your focus in your business. Become an expert in one area and be known for it. Resources: http://michaelbernoff.com/ Contact: ValerieShoopman.com ValsFanPage.com EntrepreneurPowerHour.com

Valerie Shoopman doesn't mess around when it comes to her knowledge of technology, online platforms, and how to maximize your business through different channels. She is called the Facebook Ad Queen for a reason! Listen to hear in-depth, step-by-step strategies that will help you GROW your business.

Valerie Shoopman is a Facebook Marketing Expert and Business Strategist. She has an extensive technical and online marketing background which allows her to continuously be on the leading edge of technology and to develop advanced digital marketing strategies. She has helped hundreds of entrepreneurs and small businesses learn to effectively use Facebook marketing to gain greater exposure and attract quality leads and loyal customers.

Go behind the curtain with us in this episode and listen in on one of our private group business coaching calls where I talk through how to land big clients using what I call the “anchor client strategy”.  Hear out how I used it to land one of the “sharks” from the hit TV show, Shark Tank and several more ideas and strategies one just this one call!   So, to start, what is an “anchor client”?     The concept comes from the design of retail shopping centers.  Often their will be an “anchor” store such as a Target or Macy’s.  That is the main store that draws in buyers and the shopping center is then able to attract other retailers due to having the anchor store in place.   The same concept can be applied to your business.     Think for a moment about your niche, and who the most influential names are.  Names that, if other people had heard you had done business with them, they would automatically assume you were an authority.   The approach you want to take is to reach out to that individual and offer tangible value.  It’s all about how you can help them and what’s in it for them at this stage.   In the past 30 days, I have used this strategy to open doors with Daymond John (from Shark Tank) and one of the most well-known names of all time in the personal development space, Brian Tracy.   From there we shift gears to talk about Brendon Burchard’s Facebook marketing insights that I learned from Joe Polish’s $25,000 Genius Network event!   Brendon dominates on Facebook, sitting at over a million Likes.     Some highlights of his strategy includes 4 status updates per day, as well as having an “evergreen” marketing funnel, recycling his previously posted Facebook content (along with curating other people’s content), and strategically buying other Facebook pages!   One of the massive takeaways from that mastermind what the higher level of thinking that comes from simply being in that environment and being around people who think big.   Then, we bring on one of our top coaching clients, Firestarter Elite, Valerie Shoopman,  dives into brand building using the anchor client strategy, adding value while networking, and our book project!   So much stuff packed into one coaching call!   And, one challenge to leave you with…   Make a list of 5 potential anchor clients in your niche, and go after the biggest, most impressive, most intimidating one TODAY!   Enjoy getting the “inside scoop” from our private coaching call?  If so, please write us a review in iTunes telling us what you love about Life on Fire TV and leave us a 5-star rating.   Thank you for subscribing to our podcast in iTunes!  You are amazing!

Valerie Shoopman is a Facebook marketing expert and business strategist who has helped hundreds of entrepreneurs and small businesses to use Facebook marketing to attract customers and make sales. Her clients include Nick Unsworth and John Lee Dumas for whom she recently ran highly successful Facebook ad campaigns that generated ROIs of 500% and 1,250% respectively! In this episode Valerie explains exactly how she does it.

Valerie Shoopman walks us through the how-to's of running a Like Campaign for Facebook.

One of the most powerful advertising platforms that has ever existed is Facebook.  Marketers have more data and more opportunities to display their advertising to their exact qualified target audience than ever before.     Here to show us the “how-to” of tracking your ad performance so you know which ads are performing the best is Facebook Marketing Expert, host of the Entrepreneur Power Hour Podcast, and Life on Fire Elite-level coaching client, Valerie Shoopman!   Step 1 in the process is placing your Facebook conversion or registration pixel.  This is a small piece of code that is triggered (“fired”) when a person lands on a certain page.     The purpose of the conversion pixel is that it is only trigger when someone “converts”.    Meaning, if the initial step in your marketing funnel is for someone to input their name and email address, you want to know what percentage of people are doing that.     By placing the conversion pixel on what’s referred to as the “thank you” page (which is the page people are redirected to right after they submit their name and email address), the pixel will only fire for people who see that page.   Then, by comparing the number of people who clicked on your ad vs. the number of times your pixel fired, you will be able to determine your conversion ratio.   A second conversion pixel can then be created to track the number of sales you generate.  The process is very similar.  This piece of code would be place on the thank you page that gets displayed to anyone who places and order with you, therefore allowing you to track your entire sales process from start to finish!   To place the pixel code on your pages, the code needs to be place between what’s called the “head” tags.  With easy to use software such as LeadPages you can set up a thank you page and input the code in seconds!   You’re now ready to create your ad in Facebook!   Using Facebook’s tracking pixels, Val suggests using “Website conversion” tracking.  You would attach the conversion pixel you created (not the sales pixel, that is addressed in the next step) to this ad so Facebook knows how to track your ad.   The next step is to dive into the Power Editor in Facebook and attach the sales pixel to your ad.  This is what allows you to complete the tracking loop from the first click on your ad until an eventual sale is made!   And, finally, to see all of this tracking and what the progress and results of your ads are, it is helpful to customize Facebook’s reporting features.  This will allow you to display only the information you need to focus on so you can pause the ads that are underperforming and potentially increase your ad spend on the ads that are doing the best!   Great stuff, Val!   For more great how-to trainings from Valerie and interviews with top entrepreneurs search for “Entrepreneur Power Hour” in iTunes and subscribe, rate, and review the show!   Thank you for subscribing to our podcast in iTunes!  We believe in you!

Audio Only Version One of the most powerful advertising platforms that has ever existed is Facebook. Marketers have more data and more opportunities to display their advertising to their exact qualified target audience than ever before. Here to show us the “how-to” of tracking your ad performance so you know which ads are performing the […] The post 50: Valerie Shoopman on Tracking Your Facebook Ad Performance appeared first on Life On Fire.

Today’s episode is a special April Fool’s Day edition! Instead of running the show myself, I’m going to be interviewed by fellow podcaster Valerie Shoopman. Valerie is an online business strategist, as well as the host of the Entrepreneur Power Hour Podcast, and she asks me all kinds of digestion and health-related questions that will help get listeners on the right path to wellness. Are GMOs really harmful? What’s the deal with enzyme nutrition? Is it really possible to eat well without putting a ton of time into it? Tune in to find out! You can find show notes and more information by clicking here: http://thedigestiondoctor.com/18

Today I’m so excited to have Valerie Shoopman on the show! Valerie is the creator of the Facebook page, Fresh Food, Fresh Start, and she originally caught my attention with the great articles, recipes, etc. that she posts. But perhaps even more impressive is how she managed to tackle and reverse a health crisis she faced by changing the way she ate. In this episode, Valerie opens up about her health issues and her journey back to wellness. Listen in to hear her story and learn why her health went south, how she adjusted her diet to turn things around, and what we should all keep in mind about what we’re putting into our bodies. You can find show notes and more information by clicking here: http://thedigestiondoctor.com/13