Podcast appearances and mentions of sue b zimmerman

She's bold. She's brilliant. She's built a brand that's helped thousands of entrepreneurs grow their business using Instagram — and she's sharing everything she's learned along the way. In this energetic episode, Sue B. Zimmerman drops powerful truths about standing out online, owning your expertise, building real relationships, and why you don't need to have it all figured out to start showing up with confidence.Whether you're launching a brand, pivoting your message, or trying to get seen in a scroll-happy world — this episode is packed with actionable advice and fresh perspective.We talk about:How Sue B. built her personal brand and claimed her space as The Instagram ExpertThe myth of perfection and the real secret to sustainable successWhy comparing yourself online is the fastest way to kill your confidencePractical strategies for Instagram growth (especially if you're starting from zero!)Why collaboration > competition — and how to build a list of 50 power connectionsThe truth about visibility, brand evolution, and staying relevantHow to communicate your value without giving it all awayThe mindset shift that will help you charge what you're worth

The difference between social media success and a lot of time on social media without success is having a social media marketing strategy.  How often do you post?  How many hashtags do you use? How do you know which hashtags to use? Where do you put hashtags? Which metrics/insights are most important to you?  If you have a strategy, you know the answers to these!  My guest today provides insight at the perfect time. Start the New Year with information that is going to help you knock it out of the park in the coming year.  Make a change for 3 months, assess your insight data and pivot or double down.  You have the opportunity to watch over her shoulder (as you should be with ANY social media expert -recent podcast with Sue B Zimmerman here for you) and watching with a critical eye not just what they're saying but what they're doing is GOLD for you! How often do they post? How often do they make a CTA? How often do they post a story? If you realize… they aren't after being an “INFLUENCER” as much as getting clients, too, it changes everything!  Listen to the end to hear the rapid fire questions I ask!  Interested in the WELLPROS mastermind & mentorship to kickstart your business? It's how to get more support from a community of coaches just like you and a coach who's gone from 0 to 6-figure months. My Guest: Imagine your immigrant parents uprooting you in highschool at 16 and moving to a brand new highschool. My guest, Yesenia Lara Garcia grew up in Phoenix and Flaggstaff Arizona and attended NAU studying Strategic Communications and PR. She's been an associate producer at Fox 10 News while simultaneously juggling roles of mother, wife, and began exploring content creation and became a notable influencer. Her passion, very possibly your nemesis, is social media. She started her current business, Social Outfit Marketing to empower businesses and influencers to stand out on social media with custom strategies, creative content and engaging copy.  And… she is the most positive person…. With a face that belongs in FRONT of the camera… you're going to love this!  Be sure you stay til the end of this social media strategy interview where I ask some rapid fire questions you may not know to ask.  Questions We Answer in This Episode:  Let's do a couple things before we even begin - define influencer and business for me- is there a difference for you and if how do you distinguish the strategies for each? What inspires you? Like any entrepreneur, do you ever have a hard time doing the work/get stuck in terms of creative ways to say the same thing over and over again?  How did you start your business and why? What did you most want from it?  How do you measure success for your clients? What are you using for metrics?  How do you decide to pivot or test a new strategy?  Let's talk about trending post types and trending audio, can using trending audio backfire if it's not music that your demographic likes?  How do you come up with creative ideas? Is Instagram your primary platform or do you create content for across platform use? Does a REEL on Instagram double as a TikTock or YouTube short for instance?  What mistakes do you see most often that we might be able to let listeners know how to flip?  Is it posting frequency(too much/too little), use of hashtags (too many too few), key words, use of CTA (too much/too little) Rapid Fire Questions about Social Media Strategy:  How many hashtags are best right now?  Where do hashtags below - post or comments?  How often do you want to look at insights on platforms?  How important are stories?  Connect with Yesenia: Website: https://www.socialoutfitmarketing.com work with me: https://www.fitnessmarketingmastery.com/socialoutfitmarketing On Social: Instagram: https://www.instagram.com/socialoutfitmarketing/ Instagram: https://www.instagram.com/yesenialg_/ TikTok: https://www.tiktok.com/@socialoutfitmarketing Other Episodes You Might Like:  NITTY GRITTY INSTAGRAM TIP Episode with The INSTAGRAM EXPERT https://www.fitnessmarketingmastery.com/instagram-tip/ 5-Tip Health Coaches Marketing Formula for Quick Social Media Wins https://www.fitnessmarketingmastery.com/health-coaches-marketing-formula/ 7 Fitness Professionals Social Media Marketing Mistakes (and the fix!)  https://www.fitnessmarketingmastery.com/fitness-professionals-social-media/ Manychat.com: https://manychat.com/ Menopause Fitness Specialist™ Program:  https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course

In this episode of the Brand Gravity Show, I sit down with Sue B. Zimmerman (@theinstagramexpert), a highly respected online marketing educator, influencer, and business coach. With over 30 years of entrepreneurial experience, Sue B. has become a go-to expert in leveraging the power of Instagram for business success.We're talking about everything from AI and video content to work-life balance and engagement in direct messages. Sue B. stresses the importance of authenticity and consistency when it comes to your brand message. After all, to create a resonant brand, you've got to be true to yourself and stay on message!But don't worry, it's not all serious business talk. Sue B. shares some hilarious personal anecdotes and drops a few key takeaways that are sure to make you laugh. And if you're looking to succeed in the digital landscape of Instagram – you *must* give this a listen. I promise you'll come away with valuable insights and actionable strategies to help you achieve your entrepreneurial dreams!We talk about:[0:00] Intro[02:30] Discovering Instagram and the birth of Sue B.'s passion for teaching it[06:10] Trends in the industry: AI and the power of video content[09:19] Evolution of Sue B.'s brand and the inclusion of her CEO, Morgan[12:53] Achieving a work-life balance[16:31] How to thrive in ‘slow times'[21:07] Mastering DM Engagement[25:49] Unleashing brand energy[29:25] Sue B.'s Three Keys to Make Money on Instagram From Your Ideal ClientConnect with Sue B. Zimmerman here:https://www.facebook.com/SueBZimmermanEnterprisehttps://suebzimmerman.com/Discover the 3 Keys to Make Money on Instagram From Your Ideal ClientsConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In today's episode, Shelley and Phil taste an Oregon Pinot Gris from King Estate, in honor of Pinot Grigio Day next Wednesday, as well as talk about a slew of alternative white wines that will get you through the Summer. Take any of these alternative whites to a summer party and you will turn heads! On this second week of Oregon Wine Month, #HappyFriday! #ItsWineTime! #Cheersing #Bunghole #HitTheBell Wines this episode:2021 King Estate Pinot Gris ($19 at Fred Meyer) 

There's a common belief that in order to build your Instagram following, create a viral post, or develop your community, Instagram would have to be treated as a second job, almost. You may think you have to spend hours and hours to craft that perfect post and connect with people. But how true (or false) is this claim? That's what we're taking a deep dive into today. “For every business, you need people behind it to talk about and endorse it and tell their friends about it in order to scale and grow… It's the power of the people that amplify opportunity.” - Sue B. Zimmerman Who better to guide us through the Instagram landscape than Sue B. Zimmerman? Sue teaches small business owners how to become the go-to authority in their industry by using Instagram marketing strategies to establish and grow an engaged following that converts. She's built my career empowering entrepreneurs and marketing professionals to utilize the power of Instagram to get tangible business results. Here are three common questions about Instagram that Sue guides us through: How we're supposed to keep up with all the changes What makes an effective Instagram post? How do we present ourselves on Instagram?   “At the end of the day, the most important thing in a business is relevant content. And if you're not speaking to your audience with the content they want to see, hear, laugh to, look at, save, all of that, growth is hard, and building community is even harder.” - Sue B. Zimmerman More than the understanding of Instagram as a platform and getting into the nitty gritty of effective posts, Sue reminds us that at the end of the day, it's is a free tool. Yes, we need to define our brand and develop our processes, but having those will significantly decrease the time we spend on the platform and will improve the way we can create connections. Sue kindly offered my listeners a free downloadable in-depth Instagram guide. All you have to do is go to her latest Instagram post, comment your questions and thoughts about this episode if you have one, and ask for the download. Connect with Sue B. Zimmerman: Website Facebook Instagram YouTube Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

This week I have been taking a look at your wedding business accounts on Instagram and I was shocked at what I saw! Some of you are making the most basic mistakes, which could be costing you wedding bookings!In today's episode I am sharing the 7 Instagram mistakes you could be making in your wedding business, and I will tell you how to fix them!Want to know more about the wedding pro members lounge and access more training?Tell me moreWant to listen back to Sue B Zimmerman talking about Instagram bios on episode of the podcast?Listen hereMentioned in this episode:Wedding Pro agencyNeed some help in your wedding business? Our new service allows my team to manage your social accounts, create you a new website or complete one off admin tasks for you. Get in touch to find out more at: www.weddingproagency.co.uk

What's the biggest mistake business owners make on Instagram, and are you making it too? ​   No, it isn't off lip syncing on reels… ​ And it isn't not showing up every day… ​ It's…not having an optimized Instagram bio! ​   Now if you're a business owner social media is a fantastic way to find and connect with people who could become clients. ​   BUT if your Instagram bio doesn't clearly position you as an authority or help someone connect with you and your business because you instantly sound perfect for them, they'll scroll on by until they find someone who does. ​   That's why I'm so thrilled to introduce one of my favorite people and guest on this episode of the Online Confidential Podcast, Sue B. Zimmerman, also known as @theinstagramexpert. ​   Sue helps business owners feel confident using Instagram to market their businesses in a way that makes marketing in a fast-paced technological age less daunting and totally do-able! ​   Whether you've nailed your reels style or you feel like you're starting over all the time, this is an episode worth turning your notifications to DND and tuning into! ​   Sue shares so much ‘insta' gold in this episode, including, ~ 8 points to optimize your Instagram profile so you have a ‘BOSS Bio' ~ The 5 neighborhoods in the Instagram village ~ Why lip-syncing, dancing and pointing in reels alone doesn't build authority ~ Tips to easily master reels   And so much more, you have to listen in to get all the goodness! #stealthispostideasbz #suebhappyhacks

With Sue B Zimmerman, The Instagram Expert Sue B Zimmerman could be a case study in confidence. After 8 years of the ultimate pivot where she planted her stake in the ground and became the instagram expert, she has amassed over a hundred thousand followers on instagram and millions of dollars in revenue. She will tell you herself she has always been the rule breaker, the go-getter, and never lets anything stand in her way. In this interview we get to know the ups and downs of running millionaire businesses throughout her life. We had to cut the interview down for the podcast, but for all of you Sue B SUPERFANS, I have made the full 45 minute interview available inside our UNCUT vault, where Sue gets real about having a business while being a mother of twins, getting her product on QVC and moving on from her little store on the Cape. You can get access to the UNCUT vault by going to theglobalphenomenon.com/uncut   Episode links: Visit Sue B Zimmerman's website at suebzimmerman.com Follow Sue on Instagram at @theinstagramexpert Watch the video version of this episode on The Global Phenomenon YouTube channel Contact our team at: info@theglobalphenomenon.com Credits: Music by Jared Lebel Photo by Mira Whiting Photography Voice by Kip Clark

Are you ready to understand how to grow your wedding business with Instagram? Today I am joined by THE Instagram expert herself, Sue B Zimmerman. In today's episodes we discuss the different 'Instagram neighbourhoods', we review some of my members Instagram accounts (eeek) and Sue drops SO many great Instagram tips and tricks and throws in a few free resources too!Whatever area of the wedding industry you are in - Instagram is definitely a marketing tool you need to be using!Click to find Sue on Instagram 'The Instagram Expert'Resources mentioned in today's episode:How to create a boss bioInstagram neighbourhoods cheat sheetLink tree video Here are the links to the accounts Sue reviewed in today's episodes:J Lawrence Photography (wedding photographer)Pink Peony Wedding (wedding stationer and stylist)JN Sounds (wedding DJ)Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:https://www.facebook.com/groups/weddingprosreadytogrow/Find out more about how I can help you grow your wedding business over on my website or Instagram page:www.beccapountney.comwww.instagram.com/beccapountneyMentioned in this episode:Wedding Pro agencyNeed some help in your wedding business? Our new service allows my team to manage your social accounts, create you a new website or complete one off admin tasks for you. Get in touch to find out more at: www.weddingproagency.co.uk

100 Episodes. Wow. The Global Phenomenon podcast has seen some of the most influential coaches in the world walk right through: Pat Flynn, Lisa Johnson, Laura Belgray, John Lee Dumas, Rachel Miller, Kate Northrup, Sue B Zimmerman. I hope you'll go back and listen to your favorite coach's stories in this podcast, but today, we'll do something different.  I invited my client, Carla Santamaria, the First Gen Coach @carlathefirstgencoach, to interview me RIGHT HERE. I gave her carte blanche, and told her there was no door she couldn't walk through. So on this interview, I let down my guard and talked about ending my last podcast at 100 episodes and what's different with this one.  I shared about my journey to hire a team for the first time, what is the big WHY that keeps me going and showing up every day, and I get on my soap box about the most important mindset shifts that online coaches should be making in order to find success in their businesses. Also, I tell you what Taylor Swift's parents have to do with my vision for the future (weird, right?) and I also open up about the irrational fear that has kept me playing small for years (I wonder if you feel it too).  I'm really excited to share this really intimate space with you. Episode links: Learn more about GET CLIENTS FIRST Subscribe to Carla Santamaria The First-Gen Coach podcast Access the FULL LENGTH interviews with all your favorite online coaches for FREE by requesting access to The Global Phenomenon Podcast UNCUT VAULT! Get access right now! Go to: theglobalphenomenon.com/uncut   Watch the video version of the podcast on The Global Phenomenon YouTube channel Follow us at instagram.com/yourengagementcoach Contact our team at: info@theglobalphenomenon.com Credits: Music by Jared Lebel Photo by Mira Whiting Photography

The Instagram Expert herself spills all of the tea on how to covert followers and content into dollars! Reels, stories, captions and posting with INTENTION! Sue B Zimmerman breaks it down and simplifies for Instagram users trying to build their brand. With 18 successful businesses under her belt, Sue knows all of the do's and don'ts in the Social Media world and is here to fill us in!

One of the best ways you can grow your business is using social media. In today's episode Michelle speaks with The Instagram Expert Sue B. Zimmerman to discuss how to use instagram to get paying clients. Sue breaks down what she calls the four neighborhoods, how to important your profile is and how engagement is more important than the number of followers you have. 

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a certified Mastery Level Profit First Professional. Let's dive into strategies to maximize profits in your business! In this episode, I interview Jody Milward. Jody is the founder and CEO of Social Charlie. She's a former Private Investigator and 2 x 7 figure business owner. She brings her Private Investigator background into the world of Facebook Ads to uncover the clues to creating profitable ads. She stumbled in the Facebook ads game in 2014 and within 2 years helped a client to generate $1m in their first 9 months of selling an online program. She has also worked with Kim Garst, Sue B Zimmerman, Cat Howell, Scott Oldford and others.  Now, she manages multiple 6 figures per month in Ad Spend on Facebook. To learn more about Jody, how Facebook ads work and other services she provides, go to her Facebook account https://www.facebook.com/jodylmilward Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

We're down to the last episode of Rocky Mountain Marketing for 2021 and all I can say is WOW!It was a crazy year but we managed to stay. YASSSS!!!We're so grateful to all our listeners, our guests, and to everyone who week after week joins us in a 30-minute of golden conversation about all things entrepreneurship and marketing.One of the highlights of 2021 was the rise of social audio. I joined Clubhouse in January and it changed the course of my business in ways that I didn't expect. I have spoken on two news channels regarding this new social audio platform and have been taking the stage daily to share social media tips, Clubhouse tips, podcast tips, and more. I've also closed thousands of dollars in sales, spoken at summits, and appeared on more podcasts than ever before. It was definitely a game-changer!Aside from social audio, podcasts become more popular than ever. I have guested on numerous podcasts and every single episode was full of amazing tips and lessons from other entrepreneurs' experiences. There are a lot of other business owners who are two, three, or ten steps ahead of me and it's so thrilling to get to know them, hear their insights, and learn from their stories.This year was also big in short-form videos such as Instagram Reels. There's no doubt people are drawn to catchy, fun, but informational video clips, thus Instagram announced in June that Instagram is no longer just a photo-sharing app. Instagram head, Adam Mosseri, said that they are now leaning into entertainment and videos like that of the competitors such as TikTok and Youtube.All these highlights and more were featured in this year's episodes of Rocky Mountain Marketing. Join us as we revisit these top 5 most downloaded episodes in 2021.#5 Donovan Dreyer - What You Should Know About Your Mental Health and Your Business Donovan discussed the importance of making mental health a priority especially when you're an entrepreneur. He shared his concept of traffic lights as a standard in categorizing one's mental condition.#4 Amanda Abella - Work Smarter, Not Harder: The Secret To Selling A High-Ticket OfferAmanda shared her top 3 ways to scale - Intellectual Property, Systems and Technology, and Hiring People. #3 Amber Sigg - Put On Your Blinders and Focus on Your Own RaceAmber reminded us that mindset is everything. We have to have faith in ourselves and in our plans. We should focus on our own journey.#2 Kendra Swalls - Do Instagram Reels Really Work For Your Business?Kendra talked about whether or not we should spend time doing Reels for our business and how we can make it work for us.#1 Sue B. Zimmerman - Top Instagram Strategies with The Instagram ExpertSue has been teaching how to use Instagram for your businesses for about 9 years now and stresses the importance of having video content in your Instagram feed to reach more people. She believes that showing up in your videos can help people "know-like-and-trust" you. The more authentic you are, the more people will love and believe in what you do, and when they do, they become your strongest advocate.Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/

Our guest today is Morgan Sutton. Morgan is the Chief Executive Officer of Sue B. Zimmerman Enterprises LLC. When she was younger, she was always the "mature kid" in the group. She was the one who takes charge. This sense of responsibility and organization become embedded in her. That's why it's not surprising to know that at the age of 29 she is already the CEO of a million-dollar company. She joined a sorority in college and found her passion in organizing and building relationships with people. When she started working with Sue, she used these organizational skills in helping her in the store. They have amazing marketing at that time and so they thought of doing workshops in Sue's vacation house. Morgan said that this was where her marketing education really started. As the world turns digital, Sue and Morgan allowed their business to evolve from their physical store to online. It was not an easy road. Every year they have new challenges to face. She said that her biggest regret was when she let her integrity be so strong that she didn't want to do traditional marketing strategies. She later realized that the marketing and sales concepts that existed way back hold true up to this point. The real challenge is how to make these work for your business. Join us as we learn more about systems and marketing strategies in this episode of Rocky Mountain Marketing.EPISODE LINKSVisit Morgan's Instagram: https://www.instagram.com/theinstagramexpert/SBZ Team Instagram: https://www.instagram.com/sbzteam/Youtube: https://www.youtube.com/c/SueBZimmermanEnterpriseLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comhttps://linkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/

So, you want to learn how to become a CEO eh?   Well…we are super pumped for our part 6 episode on “Becoming a CEO: Success Secrets.”   We have some of the world's most successful entrepreneurs giving their “go to” secrets to becoming a successful CEO and running your business.   Here's the success secrets stacked line up part 6: *Alex Hormozi https://www.instagram.com/hormozi/   *Emily Frisella https://www.instagram.com/emilyfrisella/   *John Malott https://www.instagram.com/john.malott/   *Jasmine Star https://www.instagram.com/jasminestar/   *Rylee Meek https://www.instagram.com/theryleemeek/   *Sue B Zimmerman https://www.instagram.com/theinstagramexpert/   In This Episode, CEO's Discusses: Mind growth tips to be a successful CEO Key skills you need to get to the next level in your business Secret habits-rituals that have you playing at a high-achieving level in your business   Follow us on Instagram https://www.instagram.com/chrisandericmartinez/ and see the full Show Notes to this episode here https://www.liveadynamiclifestyle.com/podcast/becoming-a-ceo-success-secrets-part-6/     Attention Health & Fitness Coaches!   Are you sick of struggling to get online coaching clients?   Imagine being able to easily get new online coaching clients from your socials for FREE…   Even if you have a small following!   And you don't have to be a rockstar on video or spend a cent on paid ads.   Sounds too good to be true, but hundreds of people are using this formula with HUGE success…   You can be the next!   Grab our new guide: The 3 Step Client Getting Formula - How to land 10 new online health & fitness coaching clients in as little as 10 days, (without spending a cent on paid ads)   Text us the word “FORMULA” to 213 319 6702

Ever wonder how you can use Instagram to grow your business? Guest Sue B. Zimmerman, Instagram expert reveals the power of Instagram and how you can optimize it to scale your business. You won't want to miss this.   Resources talked about in this episode: Guest website - Sue B Zimmerman Guest social media - Instagram Guest Youtube - Sue B Zimmerman's Youtube Post mentioned - Instagram Post Mentioned Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - 6 Figure eComm Success Strategies Book a call - Discovery Call    

The Instagram Expert, Sue B. Zimmerman, joins Dana to share lessons learnt from her 10 years of experience as an Instagram educator. Sue B. is a traveller and serial entrepreneur. In fact, she started 18 businesses throughout her life. She had her first million dollar business at age 22.  Her best advice? To always live in true alignment with who you are.  Three Things You Will Learn This Episode  How to become an Instagram coach despite lots of competition.  How you can stop being afraid of other people's judgement online.  How having the right team in your business can make you scale faster.  Timestamps  [00:31] What do you need to get AMPED UP?  [01:30] How often does Sue B Zimmerman travel?  [02:10] How she started 18 businesses in her life so far! [04:46] What's the reason serial entrepreneurs start so many businesses?  [06:52] How Sue B manifested becoming @TheInstagramExpert 9 years ago (with proof). [09:47] Were there Instagram educators 9 years ago?  [11:10] How to stand out even though it seems like everyone is a coach.  [12:52] How to tell the difference between oversharing and transparency on Instagram.  [14:46] How to overcome the fear that people won't like you online (“people will think I'm stupid”). [19:18] How to create a balanced power team for your business and scale extra fast.  [24:06] A day in the life of Sue B Zimmerman. [27:18] How did she start becoming a public speaker? [30:47] How can you spot Instagram's upcoming features.? [35:27] How to connect with Sue B Zimmerman.   Connect with Sue B Zimmerman: Instagram | Youtube | Website Connect with Dana Bowling: Instagram | Website SIGN UP FOR THE AMP UP YOUR INNER STAR MASTERCLASS ON 9/9 HERE!

Be authentic with Sue B. Zimmerman  In this episode, we have a very special guest. She built her career empowering entrepreneurs and marketing professionals to utilize the power of Instagram to get tangible business results. In short, she is an Instagram expert. Our guest that will enlighten our minds and encourage us is no other than  Sue B. ZimmermanHow is the power of influence being manifested?Sue B. shared about the power of influence and how she influences others. According to her:(2:43)“The power of influence is when other people talk about you so you don't have to talk about yourself. It's the amplification and broadcast from other people sharing your knowledge.”Being authenticSharing posts on Instagram is valuable. (3:23)“Meaning you educate, empower, or inspire in some way where someone scrolls to your feed and stops their thumb from scrolling, it's a thumb-stopping content and they look at it and it changes something in their mind”You must be careful in the posts that you will share on Instagram because there's a lot of people who can see it and it can affect you a lot. After all not all you see on Instagram is true.Sphere of influenceBeing influential is quite challenging because you can't please everyone. No matter what you are doing people can always comment on your act whether it's good or bad. Sue stated that: (3:46)“ I think that that's influential I think that, that is opportunistic, I think, that is a way to attract other people that you're meant to be serving and to your point growing your business, growing your leads and sphere of influence.”Don't believe everything you're looking atSometimes what we see is not always true. Because we are being played by some people. (7:30) “You've got to be showing yourself consistently over time and the space that you want to influence. Because there are many people who want to make money on Instagram like I want a hundred thousand followers so I can get paid to be an influencer” well number 1 is: Do not ever ever ever ever buy followers 2. Not every follower is equal it's more important to be attracting the perfect follower who will ultimately buy your products or services or believe you when you endorse another product or service because they like you they like your brand and they like your business and they trust you. Key takeaways: Being influential means to be authentic. Scrutinize IG posts before believing them. You cannot please everybody no matter what you do. Aim for organic leads. Reach out to the correct audience. Key Resources:Subscribe to Genecia's Youtube channel: https://www.youtube.com/c/SoulRichWomanVisit SRW's website: https://www.soulrichwoman.comFollow Genecia on Instagram : (@Geneciaalluora)Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/Check Genecia's LinkedIn: https://www.linkedin.com/in/genecia/Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.comSecrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset

Our guest this week is the one and only THE Instagram Expert, business coach, Sue B Zimmerman. Sue is a natural-born entrepreneur who started selling hand-painted barrettes at a very young age. She believes that if you're doing what you love, it is easier for you to make money from it. These same lines sounded true until she grew up. Her love for things allowed her to grow her business far and wide because she knew exactly how to stand out among her competitors. She used Instagram to grow her business. From scrapbooking and putting embellishments on photos, she had gone digital and go really strategic with her profile. She discussed the importance of understanding SEO and applying that firstly, in your bio. Make yourself searchable. Use appropriate keywords related to your niche so that when people visit your account, they'll know instantly what you do. Also, another important thing she pointed out is how easier it is for your audience to relate to it, and trust you when you do your videos.A lot more strategies and Instagram hacks to learn when you tune in to today's episode. EPISODE LINKSVisit Sue's website: https://suebzimmerman.com/Instagram: https://www.instagram.com/theinstagramexpert/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/

Our guest this week is the one and only THE Instagram Expert, business coach, Sue B Zimmerman. Sue is a natural-born entrepreneur who started selling hand-painted barrettes at a very young age. She believes that if you're doing what you love, it is easier for you to make money from it. These same lines sounded true until she grew up. Her love for things allowed her to grow her business far and wide because she knew exactly how to stand out among her competitors. She used Instagram to grow her business. From scrapbooking and putting embellishments on photos, she had gone digital and go really strategic with her profile. She discussed the importance of understanding SEO and applying that firstly, in your bio. Make yourself searchable. Use appropriate keywords related to your niche so that when people visit your account, they'll know instantly what you do. Also, another important thing she pointed out is how easier it is for your audience to relate to it, and trust you when you do your videos.A lot more strategies and Instagram hacks to learn when you tune in to today's episode.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkley EPISODE LINKSVisit Sue's website: https://suebzimmerman.com/Instagram: https://www.instagram.com/theinstagramexpert/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Being yourself sounds like a simple task, but it actually takes a lot of courage to be real, raw, and authentic, especially online where the whole world can see you. However, allowing your uniqueness to differentiate you is the key to building a successful business online. On today's episode, we are joined by Sue B. […] The post Channeling Your Real, Raw, Authentic Self with Sue B. Zimmerman appeared first on erinking.com.

Is your Instagram engagement falling day by day? Could you be making mistakes that turn your followers off? To discover a proven strategy to help you get more engagement on Instagram and stop making potentially dangerous posting mistakes, I interview Sue B. Zimmerman.Sponsor: Visit wix.com/partners and reimagine what your agency can accomplish. | Guest: Sue B. Zimmerman | Show Notes: socialmediaexaminer.com/467 | Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Build Your Business with Influence   You probably know her as the go-to expert for all things Instagram, but did you know Sue B. Zimmerman is a serial entrepreneur whose first business hit 7 figures at the age of 22? In fact, she was busy running a retail store in Cape Cod when she was struck with the idea to become the Instagram expert and has since built a 7 figure business around the platform.     In this episode, learn the 3 reasons why Sue B. fell in love with Instagram and how she manifested being the world's leading expert. You'll also hear about the secret tool Sue B. relies on to build and manage her dream team, which includes her very own daughter, Morgan. Think you could work side by side with your son or daughter? Sue lets us in on how they do it.   Is generosity a business strategy? It is. Hear how generosity and bringing people joy, without expectation, can be an effective strategy, not to mention a great way to show up and be yourself inside your own business.    Listen in as Sue B. shares how she learned the difference between ‘the hobbyist' and her ideal client the hard way. Sue tells us what she had to change in her business to attract the right people and move away from hobbyists sucking her time and energy. You'll also hear the crazy story of SBZ Enterprise's Facebook ad account being shut down and how her team had to pivot to keep revenue from drying up.    What's in This Episode How to build a 7-figure business around a social media platform Tips on how to shake off “hobbyists” and attract your ideal client instead How to identify the red flags that a team member is not the right fit for your business Generosity as a business strategy What tool Sue B. relies on to help her manage her team What to do when Facebook shuts down your ad account  Advice on letting a team member go   What To Do Next Sign up to be notified when I run the next Roadmap Workshop.  Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You'll also be the first to know about upcoming courses, programs and exclusive LIVE training. Connect on Instagram, Facebook or LinkedIn and share your insights from the show. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.   Up Next In episode 12, The Role of Leadership in Your Business Strategy, Jackie Foo and I get real about what it takes to lead, really lead, in your business and how the simple act of learning to bring out the best in people can grow your profit and change the lives of your team members, your clients and impact the legacy you leave.   Books Mentioned in This Episode Rocket Fuel by Gino Wickman and Mark C. Winters   Where to Find Sue Zimmerman You can connect with Sue on Instagram (of course!), Facebook or her website. And, don't forget to check out her Youtube channel! The Sue B. manifesting video that started it all.    Episode Transcript Download The PDF Transcript .    

A transport machine can take you far and fast if you equip it with the right tools, fill it up with efficient fuel, and have it navigated by a skilled driver. In the same manner, a business can thrive with the skills of the owner, with efficient tools to run the business, and through effective marketing strategies that capture the right audience. Today's episode features an Instagram expert who runs a 7-figure business just by helping women entrepreneurs create impact through effective marketing. Sue B. Zimmerman is also a business coach and today, she shares her expertise and marketing strategies to help our audience elevate their healthcare business to 7-figures. “The more consistent you are with the way your content feels and looks, the more people will recognize you and stay connected and committed to you.” -Sue B. Zimmerman In this Episode: Create a marketing machine that effectively conveys everything your business stands for to the right audience. The new marketing tool of the decade and how your business can leverage this tool to promote its message and value to the world.  The most important aspect of your bio and the tricky part that you need to maneuver to make sure you don't get your audience confused and lose interest.  Strategically connect all your social media platforms so that they are supporting and optimizing one other and are aligning to your desired outcome.  How to generate organic engagement from your feed posts and activate the magnet that pulls people in every time you post. Episode Resources:  http://healthcarebusinesssecrets.com/insider (Healthcare Business Secrets: Free Group) Connect with Sue B. Zimmerman:  https://www.instagram.com/theinstagramexpert/?hl=en (Instagram) https://suebzimmerman.com/ (Website) https://www.facebook.com/SuebZimmermanEnterprise/ (Facebook) Twitter https://www.linkedin.com/in/instagramexpert (LinkedIn) https://www.youtube.com/user/suebzimmerman (Youtube) Connect with James Neilson-Watt: https://www.facebook.com/healthcarepracticemastery/ (Facebook) https://instagram.com/jamesneilsonwatt?igshid=rgepu995d6ll (Instagram) https://www.youtube.com/channel/UCpXTh0-w1U1pt8cvx75Z0Hg (Youtube) https://www.healthcarebusinesssecrets.com/ (Website )

Tune in to Your Customer Journey Does the subject of sales make you sweat? You're not alone! Many of us have tunnel vision when it comes to our sales process. We're so busy giving ourselves a high five after the first sale or get so caught up in doing the work for our client that we completely miss the opportunity of the second sale strategy.    What is the second sale strategy, anyway? I'm so glad you asked because this week's episode dives deep into the customer journey and how the 3 tenets of the second sale strategy will completely change the way you look at marketing and selling in your business.   Did you know that 79.4% of customers* (in retail) never make a second purchase from the same company? Why is this? What does it take to bring a customer back for a second purchase? Learn why only 21.6% of customers* buy again and how studying the lifecycle of your customer can help you build a sales process that dramatically increases how many first-time clients buy from you again. Heck, maybe they work with you for years!   Learn how selling is like an avocado, how to use a loss leader and how to craft the perfect second sale. You'll also hear why one of my clients says he'll never stop working with me. After hearing this episode, you may decide you want to drill down and figure out your business's customer journey and how to put the second sale strategy to work for you. The good news is that sales is stop number four on the Strategy Roadmap. So, why not join us for my next Roadmap Strategy Workshop? Simply click here to be notified.  *based on statistics from this Bluecore article.    What's In This Episode Why the Customer's Journey is critical to your business The secret to bringing in long-term clients How selling is like an avocado  The most powerful question you can ask yourself about your business How to tell if you're followers or subscribers are cheerleaders OR potential clients Learn what a loss leader is and how it can bring you repeat business   What To Do Next Sign up to be notified when I run the next Roadmap Workshop.  Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You'll also be the first to know about upcoming courses, programs and exclusive LIVE training. Connect on Instagram, Facebook or LinkedIn and share your insights from the show. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.   Up Next In the next episode, Betting it all on Instagram with Sue B. Zimmerman, Sue brings us behind the scenes of SBZ Enterprise to reveal exactly what it took to build a profitable seven figure business around Instagram (and it's not all selfies and cute outfits!).   Blog Post Mentioned in This Episode Check out the blog post that sparked the idea for this episode The Second Sale Strategy.   Books Mentioned in This Episode Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick M. Lencioni    Episode Transcript Download The PDF Transcript    

 “The Riches are in the Niches” Sue B. ZimmermanThis week on the podcast we are talking – all things Instagram! The popular App has exploded in the last few years for Health & Wellness business. As we all know, IG notifications became an important part of our lives and a key strategic tool in marketing.With us today is the Instagram Expert herself – Sue B. Zimmerman experienced business coach and educator, who helped thousands of people navigate the world of IG. Sue B. is the creator of the most comprehensive online Instagram course – Ready Set Gram. Over the past 8 years, Sue has helped entrepreneurs turn this social network into their most effective marketing platform.If you want to learn how to attract audiences and turn people into clients – you are in the right place! Tune in and level up your Instagram game.This episode originally aired on The Wellpreneur Podcast.Get the full show notes with links:https://wellpreneur.com/?p=29035Connect with Wellpreneur:Wellpreneur Facebook & InstagramWellpreneur Facebook GroupCopyright 2012-2021 Wellpreneur Ltd. All Rights Reserved.Advertising Inquiries: https://redcircle.com/brands

We study Sue B Zimmerman, The Instagram Expert In the last episode of The Global Phenomenon podcast, we interviewed Sue B Zimmerman, the instagram expert, and she left behind some clues of her success that you can start implementing right away.    In this companion episode I will teach you how to grow your business by FOCUSING on what is important and leaving everything else behind. In this episode we also answer the following listener questions: “Which did you have first: a podcast or a YouTube channel, why did you do it that way round? Do you feel you should have done one before the other? If you could do it again what would you do differently?” -- Lindsey Fairhurst at http://www.lindseyfairhurst.com “Which platform or platforms should I be on? The foundation of my business is around Instagram. I have Tiktok and YouTube as well but I don't post as much on them. It's hard to manage multiple platforms and I don't want to waste my time, however I am afraid that I'll put all my effort into Instagram, build a successful account and then in like 10 years Instagram will be ghosted! What's the best strategy to set myself up now for long term success?” -- By Dear Lola @dearlolamagazine Episode links: Visit Sue B Zimmerman's website at suebzimmerman.com Follow Sue on Instagram at @theinstagramexpert Got a question for the next Q&A segment? Go to The Global Phenomenon website and submit your question! Watch the video version of this episode on The Global Phenomenon YouTube channel Join the conversation in The Global Phenomenon Facebook Group Contact our team at: info@theglobalphenomenon.com Credits: Music by Jared Lebel Photo by Mira Whiting Photography Voice by Kip Clark

With Sue B Zimmerman, The Instagram Expert Sue B Zimmerman could be a case study in confidence. After 8 years of the ultimate pivot where she planted her stake in the ground and became the instagram expert, she has amassed over a hundred thousand followers on instagram and millions of dollars in revenue. She will tell you herself she has always been the rule breaker, the go-getter, and never lets anything stand in her way. In this interview we get to know the ups and downs of running millionaire businesses throughout her life.   We had to cut the interview down for the podcast, but for all of you Sue B SUPERFANS, I have made the full 45 minute interview available inside our UNCUT vault, where Sue gets real about having a business while being a mother of twins, getting her product on QVC and moving on from her little store on the Cape. You can get access to the UNCUT vault by going to theglobalphenomenon.com/uncut   Episode links: Visit Sue B Zimmerman's website at suebzimmerman.com Follow Sue on Instagram at @theinstagramexpert Got a question for the next Q&A segment? Go to The Global Phenomenon website and submit your question! Watch the video version of this episode on The Global Phenomenon YouTube channel Join the conversation in The Global Phenomenon Facebook Group Contact our team at: info@theglobalphenomenon.com Credits: Music by Jared Lebel Photo by Mira Whiting Photography Voice by Kip Clark

This episode will dive into how small businesses can use Instagram as a professional tool to grow a community.Sue B. Zimmerman is THE Instagram expert and has helped hundreds of businesses along the way. Now, she's joining us to help you get started on Instagram.We'll touch on the advantages small businesses have on the platform, how to approach Instagram marketing, and some common mistakes you should avoid.On this episode, you'll learn:What does this platform offer for brands, and why you should have an Instagram accountWhat are the first 3 steps of getting started on InstagramThe number 1 rule of juggling 5 Instagram neighbourhoods: Feed, Story, Live, IGTV, ReelsHow to use hashtagsWhat to listen for:[0:00] Let's meet Sue B. Zimmerman[1:36] How did she start her career[2:47]  What does this platform offer that is missing from other social channels[4:06] How to get started on Instagram[5:18] Common mistakes should small businesses avoid on Instagram[7:10] Challenges on Instagram for small businesses that larger companies might not have[8:20] The difference between feed, stories, live, igtv and reels[10:30] What you should know about Instagram hashtags[13:15] Everything about Instagram Guide[16:13] Sue B. course Ready Set Gram[17:50] Top 3 important things about Instagram[18:24] Future plans

Sue B Zimmerman has been teaching business owners how to make more money with their businesses using Instagram almost since Instagram started. She's been an entrepreneur since her early 20s, but she's enjoying midlife now, making her voice a credible, to-the-point authority in the space. In this episode, we talk about practical tips & large scope approach to using social media as a tool to connect & grow your business without it using you or getting lost in chasing the algorithm.Guest: https://www.instagram.com/theinstagramexpert/ |https://www.youtube.com/user/suebzimmerman | https://www.facebook.com/SuebZimmermanEnterprise?ref=hl | https://www.linkedin.com/in/instagramexpert/ | https://twitter.com/SueBZimmerman | https://suebzimmerman.com/guide/?utm_source=SBZYouTube&utm_medium=Videolink&utm_campaign=2020StrategyGuideHost: www.meredithforreal.com | www.instagram.com/meredithforreal | meredith@meredithforreal.com | www.youtube.com/meredithforreal | www.facebook.com/meredithforrealthecuriousintrovertSponsors: https://itsyourmagazine.com/ | https://www.ensec.net/ | https://drrobchiropractic.com/

Today, I'm talking with Instagram expert, Sue B. Zimmerman. We talk about how to win on Instagram NOW -- what's working and what's not. Listen to me in the hot seat as Sue critiques my Catch My Party Instagram page. She was definitely blunt, but since I'm always looking to learn, I was interested to hear what she had to say. I think you will be too!   Resources: Social Media Examiner Social Media Marketing World Sue B. Zimmerman Catch My Party Catch My Party Instagram MiloTree * May contain affiliate links. If you click and make a purchase, I might receive a small commission at no cost to you. Transcript: How To Win On Instagram NOW With Sue B. Zimmerman Host: [00:00:03] Welcome to The Blogger Genius Podcast, brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:11] Hello, everybody. Welcome back to the show. I am so excited to introduce my guest today because I am a fan girl of hers. This is Sue B. Zimmerman. Jillian: [00:00:24] I think of her as an Instagram guru. She's like a social media educator, she's a business coach. According to The Huffington Post, she's "one of the top 15 must-follow women entrepreneurs." If you are not following her, I recommend you do so. Welcome to the show, Sue. Sue: [00:00:43] Hey, it's really great to be here. And I love that you told me when we were pregaming, that you heard me in your ears when you were on vacation in Hawaii years ago. Jillian: [00:00:52] Yes. It was just as Instagram was this kind of cool platform, but nobody yet had cracked the code of how to use it for business. Jillian: [00:01:04] And all of a sudden I was listening to a podcast when you were on it, and you started talking about that and you made my eyes go wide. I think it was a podcast on Social Media Examiner. Sue: [00:01:18] Yes. Probably, because you said that you then met me at Social Media Marketing World this past year. Jillian: [00:01:22] Yes. And I stalked you. I ran off the stage and followed you, kind of into the back, where I shouldn't have been. And I said Sue, please come on my podcast. Sue: [00:01:33] Oh that's so funny. I do remember you now, and yes I do have a lot of stalkers but I love all of them, so it's all good. Jillian: [00:01:40] I feel like I want to start from the beginning, but I also want to make sure we touch on all the stuff that's happening on Instagram. Because there have been so many new things rolled out just in the last month or so. Instagram is a village Sue: [00:01:55] Yeah, this might set you up for some good questions, and I know that you have some in mind but let me just first say to everyone listening that, you know, Instagram is really a village. There's over 1 billion monthly active users now. Sue: [00:02:11] When I first started teaching six years ago, there was 140 million active users so the app is growing like crazy. And now there are neighborhoods in the village. That's what I like to say. On Instagram, your feed is your digital magazine Sue: [00:02:24] I use this analogy, I think it really makes people think more clearly about this app. So we have our feed which is what we've had all along, and that essentially is your digital magazine where the bio is the cover of that magazine; who you are, what you do, why you do it, and how you're different from everyone else that does what you do. Sue: [00:02:45] And then your feed is a representation visually of that content that you promised in your bio. And then we have another neighborhood which is our stories. Jillian: [00:02:55] Yes. Instagram Stories is another neighborhood in that village Sue: [00:02:56] And there's a street in that neighborhood called Highlights, because in order to have highlights, you have to pull down the content from the Stories and bring those resources into your highlights. And then we have Instagram Live, the third neighborhood. And then finally we have IGTV. Sue: [00:03:13] So there is a lot that we can talk about, but I want the listeners to know that no matter which neighborhood you commit to visiting and hanging out in, it's essential that you always show up with purpose focus and attention in a branded way that your followers will connect to you right now. Jillian: [00:03:35] What do you say though to entrepreneurs, so our audience is bloggers, small business owners, that kind of thing. And I always say this, their most limited resource is time. Sue: [00:03:48] Right. Jillian: [00:03:49] So you're telling me there are all these avenues, all these places where I might need to be. Sue: [00:03:55] Right. Well I mean I coach a lot of clients, and I have a lot of people in my VIP community for Ready Set Gram which is our signature course. And I tell people that you should not feel like you need to be everywhere because your competitor is, you need to be where you're happy being, where it doesn't really feel like work. Choose a social media platform that doesn't feel like work Sue: [00:04:19] If you're saying, oh my god, I've got to go post on Instagram it totally sucks, and I just checked it off my to-do list, next! You probably shouldn't be there, because so much of the success on Instagram happens after the post with engagement which we can get into soon. Sue: [00:04:33] But I tell my clients to master one social platform, know every nuance, every tidbit of information on how to excel and show up in a way that people are going to remember you so that you stay top of mind. Sue: [00:04:49] The more you spread yourself too thin and you just do random things, you're just going to get random results. Sue: [00:04:55] And that's the problem with most busy solo entrepreneurs, creative-preneurs is they just do random things thinking that they need to do all the things and and they don't have any traction. Jillian: [00:05:06] Got it. Okay. So if I were an entrepreneur today and given that you you laid out all these different features and places on Instagram, can you recommend one over the other? What part of Instagram should I focus on? Feed, Stories, Instagram Live, IGTV? Sue: [00:05:23] It goes back to what do you enjoy doing because a lot of people hate being on video. So they like have palpitations about like doing Instagram Live or doing IGTV, or maybe showing up in their Stories. Sue: [00:05:35] You know it has to be where you have a comfort level. And when you have a comfort level, you have confidence, and when you have confidence you show up in a great way. Sue: [00:05:43] The minute you are not comfortable doing something, it just doesn't translate well and again you get those mediocre results. Jillian: [00:05:53] Got it. OK. Because right now I have to say, a switch turned in me where I said I want to be more active on Stories. I was having those heart palpitations just feeling like Oh I don't know what to put on. And I don't think people are going to really care. Jillian: [00:06:13] And then I somehow shifted my mindset and said let's play around with this. Let's start exploring gifs and music, and all these new features and just have fun with it. And I know that for example, in my Stories they're going to go away in 24 hours. And that freedom has really helped me. Sue: [00:06:36] Oh yeah. I mean, first of all people, a lot of people really love my persona because I am so real and relatable and not perfect by any means, and I show up in that way in my Stories. What is the magic of Instagram Stories? Sue: [00:06:52] And so you get a real sense of the intimacy of that person and that, to me, is the magic of Instagram Stories. When you can craft a story that is entertaining, compelling, interesting, funny, behind-the-scenes, you name it. Sue: [00:07:06] If you can really connect to your followers in some way that makes them want to engage and converse with you, you now have a conversation. Jillian: [00:07:18] OK so I just have to interrupt, I see people though, in their Stories and let's say they have Etsy shops, or let's say they're creative in some way, but I'm watching their Story, their kids jumping in the pool and I don't care that much. So then I get worried like, I don't want to show my kid jumping in the pool. Sue: [00:07:43] Oh, agree. I know I am not interested in a day in the life of you as a mom. You know, what you do, what you eat, where you go that's on a personal-business account not a business-business account not a business Instagram account. Sue: [00:07:58] So I have two accounts, you probably know this. I have a personal, where I show the day in the life of a busy entrepreneur. Why you want a personal and a business account on Instagram Sue: [00:08:05] And yes I do show you my husband occasionally, and my kids, my dog, where I go, where I shop, where I eat, where I travel and people like that, because a lot of people live vicariously through my travels, because I am on the go, and I show them things that they never would have seen. And I do it in a way that is entertaining. Sue: [00:08:24] Now on my personal account, the Instagram Expert, I'm always showing up with and only with Instagram-related content for tips and strategies and news and tactics. And it's very laser focused. Sue: [00:08:37] I say stay in your lane. Stay in your lane and don't detour. The minute you detour and show me that you're having... you know cheers, it's 5:00p.m. somewhere, Margarita time like I don't care. Jillian: [00:08:50] Right. Sue: [00:08:51] Good for you. Exactly. Jillian: [00:08:53] Okay, I get it. So you then use both accounts very differently. Sue: [00:08:59] Oh yeah I'm very intentional, very very intentional. So Sue B. Zimmerman is literally me. If you want to connect with me as an entrepreneur. Sue: [00:09:11] I don't know if you know this, I've been an entrepreneur. since I was 13. I've had 18 businesses. I had my first million dollar business when I was 22. I was on QVC. Sue: [00:09:21] I've got lots of wisdom and information that backs up the claims of everything I teach and do. It's based on experience and not just you know "I'm an expert." It's like I had success in my store on the Cape using Instagram first. And I had a very very successful store. Sue: [00:09:42] I decided that I wanted to teach other people how to have the same kind of success because retailers were challenged and struggling and that's really how I got into starting to teach Instagram is as a small business owner who went through it. Sue: [00:09:57] I was on Twitter, Facebook, Foursquare, doing everything to get more customers, and the minute I started using Instagram, my sales increased dramatically, so much so that I'm just like this is crazy. And so I just knew I was on a mission. Sue: [00:10:18] Do you know who John Lee Dumas is? Jillian: [00:10:19] Of course! Sue: [00:10:19] John Lee Dumas is a good friend of mine, he interviewed me on his podcast. And if you go search Sue B. Zimmerman, John Lee Dumas, you'll see he challenged me on that interview. Sue: [00:10:27] I said, I did a video kind of staking my claim teaching Instagram and that video's like five years old. I got back from a conference and just said I'm going to teach everyone all over the world how to use Instagram. Sue: [00:10:43] So like I just kind of manifested what I wanted and I don't stop till I get what I want. I'm that entrepreneur. I'm that focused that determined. Sue: [00:10:52] And so six years later. Yes, six years later I have a business that's thriving, it's extremely successful. I have two full time employees. I have five contractors. We're a mighty team of seven and I play to my strengths every day. Sue: [00:11:09] And not everyone has that luxury. I don't want to go down a rabbit hole here with you, but that's just to give a little context to everything I'm saying. Jillian: [00:11:16] Absolutely. Absolutely. OK so here's here's my question, is the goal with Instagram connection? Is it, I want people to interact with me? Or is it I just want to kind of blast out my life? Instagram is about connecting and having a conversation Sue: [00:11:33] No no no. I mean everything's always, like I said, with intention. I believe that a comment on Instagram, if someone leaves a comment on Instagram, a real comment, not a follow me BS but I hope I can say that on your podcast. Sue: [00:11:50] OK so if somebody leaves a real comment in my mind, that is permission for you to have a conversation, meaning you can respond. I mean you should. You should respond to every comment. Sue: [00:12:03] But meaning you could take that conversation deeper if you wanted, to you could strategically have conversations one to one in the Instagram Direct Message because conversations lead to building a thriving community. Sue: [00:12:16] And when you, and when you have a thriving community of people who champion for you and endorse what you do, and talk about you, when you're not listening and tag you on posts and repost your content then you have conversions. Sue: [00:12:29] And conversions, we all want them. Are things like growing your email lists or actually selling something but it doesn't start there. And that's where people have the biggest problem. They want to have a sale first without even saying hi or commenting or connecting. Sue: [00:12:48] You've got to connect with a comment to have a conversation, you know to take that conversation deeper. And I do this. I have blocks on my calendar, twice a day, where I am spending time engaging in real conversations, and people ask me questions I answer. I direct them to a blog post I've written I've direct them to an IGTV video I've done. I direct them to an Instagram post. Sue: [00:13:15] I give them the information they need and I build that trust and so when they are ready to purchase something from me, or maybe join my group coaching or buy my hashtag handbook or purchase one of my social media classes, like my instagram Story class or a hashtag class or a course I can direct them where they need to go and not sell them. Sue: [00:13:37] No one likes to be sold to. No one. People want the thing that's going to help them get what their pain point is, like what are their challenges. Jillian: [00:13:47] Right. As a busy entrepreneur I think that we think about Instagram as brand building. And by the way, that's really abstract. How Instagram is brand building Jillian: [00:14:01] I think we think about it in a really abstract way and what you're saying is very different. Sue: [00:14:06] Oh but also I believe when it's done well, absolutely it's brand building. If you have a branded look and feel an energy around your content, you will attract your tribe. You will attract those that you are trying to serve. Sue: [00:14:23] But if it's not branded or there's not a theme or a message or information that's relevant to attract that person you're not going to have results. Jillian: [00:14:35] Right. But I think though you're taking it to another level then I think I typically think, when I think of Instagram. Which is for me it's more amorphous brand building. Jillian: [00:14:46] So for example, Catch My Party, which is our first business. We have something like 150 thousand Instagram followers, and we show off content from our site which is all about parties. People upload their photos of their beautiful parties we show them off. Jillian: [00:15:04] And so for me it's always felt like this is our way of giving back to our community, to say here we want to highlight these people who've done amazing work, hopefully send some followers their way. But I think that I have not taken it to another level. Sue: [00:15:25] What is your account? Jillian: [00:15:26] Catch My Party. Sue: [00:15:30] What does that stand for? Jillian: [00:15:32] Catch My Party is take a look at my page. Sue: [00:15:36] OK. So I'm looking at your account already. Wow you really have 156,000 followers. Jillian: [00:15:42] Yeah. Sue: [00:15:43] Wow. Jillian: [00:15:44] Thank you. Sue: [00:15:45] OK and how long have you been here? Jillian: [00:15:47] About five years. Sue: [00:15:49] Wow. That's impressive. Jillian: [00:15:52] And by the way I just have to say all organic growth. We've done nothing except post beautiful parties. Sue: [00:15:59] Wow that's really impressive. OK. So where you wrote Catch My Party that's where you're missing out in some SEO. No one's searching for Catch My Party on Instagram Sue: [00:16:10] And your bio could definitely be improved a little bit more directive. And what's this app? What is MiloTree and how does it work? Jillian: [00:16:19] So what we did, was we built a plug in to help us grow Catch My Party. It worked so well for us. We rolled it out as a separate company called MiloTree. And that's what the podcast comes out of is MiloTree. So if they want to grow your Instagram followers you can do it with our MiloTree pop-up. Sue: [00:16:40] What is this pop-up? What does it do? Jillian: [00:16:43] So what you do is you install it on your blog or Shopify store, or something like that and it pops up and it'll say Hey follow me on Instagram and the pop-up itself shows your most recent posts on Instagram. Sue: [00:16:56] Gotcha. Okay. Jillian: [00:16:57] And then you can also use it just so you know, for Pinterest, for YouTube, for Facebook or to grow your email list. Sue: [00:17:06] Okay cool. All right. So anyway Catch My Party definitely can have some improvement in the bio there and the thing that's missing with Catch My Party in my opinion is people. There's no people here. Jillian: [00:17:18] OK. Sue: [00:17:19] I'm not interested in looking at parties, I'm interested looking at people having fun at a party and partying. I'm not interested in the set up. To me this is just ok. This is Pinterest. Jillian: [00:17:32] Yes. Sue: [00:17:34] This is more Pinterest. On Instagram, people want to emotionally be pulled in so. Oh Happy Day. Oh Joy. Sue: [00:17:44] Oh Joy is a great account. She pulls you in. Oh Happy Day party shop pulls you in. Although they may they do a party shop, but they show people every now and again on theirs. Sue: [00:17:56] So you're missing out on the human aspect of your account. It's more just showing the party. It's very almost like marketing heavy. Jillian: [00:18:05] I love this free session here. Yes. And so that's what we are trying to think about, which is how to personalize it. And my instinct is to personalize it with Stories. Sue: [00:18:20] Oh for sure. You're not doing any yet? Jillian: [00:18:22] No I am, I am I think you might see my new haircut for example. Sue: [00:18:27] OK. Yeah. So I see your haircut. I really don't care. Jillian: [00:18:43] I know! Sue: [00:18:44] That's such a disconnect from what you post so I would unfollow that account if I saw that. I'd be like, Who are you? There is nothing that represents a party in this post. Jillian: [00:18:54] Right. Sue: [00:18:55] And so I would have been like, I'm bouncing. This is not what I signed up for. This is not why I'm following you. It has to be consistent everywhere. If it's not you're going to lose your followers. Sue: [00:19:08] Favorites of the Week. Yup what we do do that. Yes. Yeah. I mean again people are missing. Yeah. I mean it's a whole human aspect of the brand that's missing. Jillian: [00:19:24] I love that. OK. I mean it's funny because I feel like my businesses are very siloed. So in my podcast people get to hear me and know what I am doing. But I feel like Catch My party is probably too siloed. Sue: [00:19:46] Yeah I mean we can do a whole strategy session. Let's keep going with your questions for the for the interview what will what will help your followers the listeners. Jillian: [00:19:55] OK so let's talk about followers and how important are they and how important is it to be growing followers. Sue: [00:20:04] It's important to grow the right followers, not followers, and to be honest with you I have a lot of followers on the Instagram expert and they're not the right followers. Sue: [00:20:12] And so you know I have 64,000 followers or something like that. And I wish I was much more intentional at the very beginning and blocked followers that were literally just random followers you know from countries, guys, teenagers, the random people that followed me all over the internet but don't take any action that lurk on. Sue: [00:20:34] Because if I blocked all of them my engagement rate would be so much better. But now that I have some, I have so many followers that would take so much time for me to go back and the truth is I grow my email list about 200 to 250 people a week every week. Sue: [00:20:48] And that's my biggest goal. My goal isn't the followers. My goal is getting people on my email list so I can stay in touch with them. Jillian: [00:20:54] Interesting. OK. But then we were talking about how you will also reach out and talk to people on Instagram. Sue: [00:21:02] Exactly. I do that every day. I mean I do that either in the direct message with a video, I do it in comments every day. It's what I do. How to show up for your Instagram community Jillian: [00:21:13] But people will say oh my god, that's exhausting. Sue: [00:21:17] Well it's not when it's what you love doing. And how I get results. You want to grow with rising thriving business. It's working. That's positive reinforcement. Sue: [00:21:30] I show up for my community because my community loves what I do. And I have real conversations and I have real customers and I have real clients and I'm and I make real money. Jillian: [00:21:39] Right. Sue: [00:21:40] So there's the positive reinforcement it's working. If it's not working you're doing something wrong. Sue: [00:21:45] If you're not converting you know, you have 156,000 followers. And are they on your email list or are they just on Instagram? Jillian: [00:21:54] They're on Instagram. Sue: [00:21:56] Do you have a list? Jillian: [00:21:57] Yes. Sue: [00:21:58] OK. So if they're on Instagram they're not on your list that there's a problem. What is your goal? What do you try to get out of these followers? Jillian: [00:22:04] We monetize via traffic predominantly and affiliate sales. So we're not selling a specific product. So our business model is a little bit different. Jillian: [00:22:16] So with MiloTree we are selling a product, an app. So that's again why our businesses are very different and so therefore, I want that one-on-one connection with MiloTree, with the Blogger Genius Podcast, whereas I want eyeballs on Catch My Party. Jillian: [00:22:39] So for example, on Catch My Party, yes we are incredibly aligned with Pinterest, and we have 850,000 followers on Pinterest. Jillian: [00:22:49] So I say to people you know if you're a mom, and you've been planning parties, chances are you've been on my site. Sue: [00:22:56] OK. Jillian: [00:22:59] So we are intentional. And that's where Instagram, we've just kind of grown naturally. But I have not been as intentional with Catch My Party on Instagram so hearing you is very helpful. Sue: [00:23:13] Yeah because I'm looking, you have 156,000 followers and you're not even getting 100 likes on a post. You know the one you just did. OK you have a couple hundred you make it to about 300 on a post. Jillian: [00:23:27] Well it depends. Just so you know, a mermaid party. We will get many more. Sue: [00:23:32] That's interesting. Jillian: [00:23:33] So it's very content specific. Sue: [00:23:35] Yeah. Yeah. Jillian: [00:23:37] You know if it's a theme that people love, we can get over 1,000 that kind of thing. Sue: [00:23:44] Right. Right. Yeah. So what is the question you want me to answer for your followers or your listeners here right now? Jillian: [00:23:51] For my listeners is, should people on Instagram be thinking about growing followers? And I think what you answered is, it's really for you in your business about engagement and that if, in fact, you have high engagement, Instagram and their algorithm will go ooh this person's getting a lot of engagement. We should show her stuff to other people. What is engagement on Instagram? Sue: [00:24:15] Right. Well engagement is based on how many saves you get, how many comments you get, how many likes you get, and how quickly they all comment. Jillian: [00:24:23] How quickly they comment once you post? Sue: [00:24:25] Yes. Jillian: [00:24:27] OK. And so therefore for so that's why you were saying it be better if you went through and got rid of the dead weight? Sue: [00:24:35] Yeah. I mean if only you know, that's a lot. Sue: [00:24:38] You know, when you have hundred you know thousands of followers that's weeks and weeks if not months and months of time, and so I just would rather move on. And now I block anyone that's following me. That is just like, Are you kidding me right. You know like it's just I can tell by their profile by. I know. I know my target audience. And if you're someone that doesn't fit it I'm just saying bye-bye I'm not interested in your follow. Sue: [00:25:05] I would rather have the right follower, but I wish I did that long ago. That's that's what I'm saying. Jillian: [00:25:11] That's so interesting. Could we talk about traffic because on Catch My Party. That is our primary goal. But Instagram is not necessarily a great way to get traffic. Sue: [00:25:24] What are you talking about I get traffic everyday. What do you mean? Jillian: [00:25:28] I guess versus say SEO, focusing on SEO or Pinterest drives traffic. Sue: [00:25:35] Well so it sounds like that might be one of your preferred platform. I'm not heavily into Pinterest and I don't pay for any SEO. We get great traffic to our website every day because we use keywords and everything that we do and all of our blog posts and all of our YouTube channels and we know it. What are the right keywords. Jillian: [00:25:51] Right. But in terms of when you are driving people, is the goal on Instagram to drive people to your site? Sue: [00:26:01] Absolutely. Every day. Jillian: [00:26:03] OK. Make sure you have a website, not just an Instagram account Sue: [00:26:03] Because you own it, you don't own Instagram. What if it blew up tomorrow? What if you lost your account because you bought followers. People message me, they buy followers, Instagram is cracking down on anyone with fake followers. They're deleting accounts. They're banning people that are doing bogus things on Instagram and they come crying to me as if I can fix it for them. Sue: [00:26:24] I'm like, you shouldn't have bought all those followers or Instagram knows when to use software you know. So the only thing you have is your website. Jillian: [00:26:34] So what do you think though about people who build businesses on Instagram who don't have a web site? Sue: [00:26:40] That they could go away tomorrow and they'd be up shit's creek if that's what they're relying on and that's why it's so important to have a website. Sue: [00:26:47] I mean you can start a business on Instagram. Many people do. My daughter did. You can start and test the idea you can do market research, but you should always, your goal should always be to get people to go back to your website and join your email list. Period. Sue: [00:27:02] That is our goal every time. You know we have a weekly campaign with our blogs with my social stuff on Facebook. I'm constantly looking to grow my email list and nurture. Sue: [00:27:15] The reason is I can nurture those relationships off of Instagram on my own terms through my own emails. Jillian: [00:27:22] Right. And then how often are you sending emails? Sue: [00:27:25] Once a week pretty much, we are publishing a blog once a week. Again we are in touch with our audience once a week when our list grows daily. Jillian: [00:27:34] Right. Right. Okay now for example then, for you with Instagram. Do you feel ever there's whiplash? How to keep up on all the changes with Instagram Sue: [00:27:45] What do you mean by that? Jillian: [00:27:46] Like they just rolled out IGTV. Sue: [00:27:52] I love it. I love keeping up with all the updates. They're just improving and making it the go to place to be. Jillian: [00:27:58] Yes. Sue: [00:27:59] People have abandoned Snapchat including myself. People that are intimidated with doing a YouTube channel which I'm not and I have one Sue B. Zimmerman you can link the show notes. People can learn from me for weeks there. Sue: [00:28:11] But a lot of people are intimidated with the process of a YouTube channel, and so this is a good opportunity to put up some content that lives on in your channel. How is IGTV different from YouTube? Jillian: [00:28:22] Tell me your thoughts on IGTV and do you think it will rival YouTube? Sue: [00:28:27] No it will absolutely not rival YouTube because YouTube has a website and IGTV is an app. So the SEO is not the same. Jillian: [00:28:35] OK. Sue: [00:28:36] I have content on both. I have very successful IGTV videos, all of them over a thousand approaching 2,000 views. Lots of comments because my content is still consistent to what I do on Instagram. Sue: [00:28:52] We are testing the channel and doing seven different content buckets there and next for our next team meeting we're going to review the stats, the views, the comments, and retention on each one because you can get stats for each one too. Jillian: [00:29:08] Wow. OK so if I'm an entrepreneur and I want to try out IG TV, what would be your recommendation for my first video? Sue: [00:29:19] It really depends. Like that's not where I would start if you're an entrepreneur, you have to understand all the areas of Instagram like we talked about at the beginning and if you're good on video and you are a good teacher and you can keep someone's interest and deliver really good content in a short period, then you can you should create the content that your followers would be interested in. Sue: [00:29:41] Keep a Google doc. What are the questions they're asking you? What are the pain points they're having? Do they want to know the recipe for the mermaid cake? Is there dye in the frosting are you using pearl, you know edible pearls you know, like what are they asking you? That's what you that's what you create. Jillian: [00:29:58] Got it. OK. What accounts do you follow that you go they are doing it right? Sue: [00:30:04] I follow a lot. Everyone listening could go to the Instagram Expert and look at who I'm following. I am right now following under 650 accounts but I'm following them all because they're all amazing. Sue: [00:30:17] And my favorites are brands that I'm very close to the Drybar. I get a blow dry time so I love the Drybar and I feel like I'm walking into the Drybar when I'm there. Sue: [00:30:28] Creative Live. I love their content. I taught on stage there four times and I like supporting them. I like Post-It. Post-It brand is very creative on Instagram as a big brand. Jillian: [00:30:42] Yes. Sue: [00:30:43] They stand out nicely. There's Emily Coxhead. She's got an account which is awesome called the Happy Newspaper and from London it's a real newspaper I actually get it delivered so that's pretty cool. Jillian: [00:30:58] OK. Sue: [00:30:59] Sugarfina is a great account, a candy account which you could learn from. Like if you replicated what they did a lot. They've got the whole party thing going on, but it's with candy. Their accounts are really great. Sue: [00:31:12] I mean I could go on and on but people can just go and look at what I do. Jillian: [00:31:16] Great. Well okay. One last piece of parting advice to people who want to do better on Instagram. Sue: [00:31:29] OK, and the question is? Advice for success on Instagram Jillian: [00:31:32] So that would be to people who are overwhelmed by Instagram. What would you say? I guess you've answered this question, but ok if I were to say back what you're saying and you can tell me if this is correct. Jillian: [00:31:49] Find your lane, be intentional, and you don't have to be everywhere, and interact with the people who are interacting with you. How does that sound? Sue: [00:32:05] Yeah I mean I think people that are stressed about posting, if they spent more time engaging they would have greater success. Sue: [00:32:12] So to everyone listening it's like Oh my god I can't keep up. I got to post something every day. You don't, you just have to post really epic content when you post, not crap. Sue: [00:32:22] And when you post epic content, you will get people interested. If you can't come up with something awesome to post and show up as an awesome person who is engaging. Sue: [00:32:34] I will say this is one of my ninja tips is when you show up in someone else's comment feed and yes you all should turn on notifications on the Instagram expert. That's where on the top right there's three little dots. If you press those three little dots and you turn notifications on. Sue: [00:32:50] Every time I post you will get a notification and so I challenge you to do that and when I post be a part of the conversation. Tell me what you learned from the post. Because I'm always teaching when you, the listener shows up consistently in the comment thread with a real comment that is thought provoking. Sue: [00:33:11] The person commenting below you will see it and if you show up consistently in the right communities whether it's brands, businesses, bloggers, authors that you love and respect you will get their attention because every time you comment, there's a notification that you've commented and not only will you get a notification from the content creator. The people above you and below you. Sue: [00:33:36] People leaving comments will see your comment and if it's really good, they might say wow that was such a nice comments that that person just left. I'm going to go check check that out. Sue: [00:33:49] And that's what people don't realize, the power of the comment is so profound if people just focused on real conversations, Instagram would be so less stressful for people. Jillian: [00:34:03] I love that I love that. Ok you've shared places people can reach out to you. But what is the way the best way to see what you're doing to connect with you? I'm sure it's like to DM you. So what should people do? Sue: [00:34:19] The best thing to do is to literally you know open up your browser, if you're in the car pull over pull over and grab my guide. SuebZimmerman.com/bloggergenius and you will get my free guide that will set you up for success. Sue: [00:34:42] And then you will be on my email list and you will be connected to me via email and you'll get all my wonderful emails and I'm talking about. So that's number one. Sue: [00:34:51] Number two for those of you that are action takers, and I love action takers. Come on over to my Instagram account and introduce yourself on one of my posts and let me know that you came over from this specific interview and you can tag MiloTreeapp. Sue: [00:35:11] Okay so I mean do you personally have an account? Or those are your two accounts? Jillian: [00:35:15] Those are my two accounts. Sue: [00:35:16] Okay so you can tag MiloTreeApp you can let me know that you heard this on this podcast interview and I will come over and say hello to you. Jillian: [00:35:28] Oh that's wonderful. That's wonderful. Jillian: [00:35:31] Well, Sue, it has been such a pleasure. I am a fangirl even though you've given me some some stuff to think about and work on. I so appreciate it again. The more I can learn, the better. Sue: [00:35:45] Yeah well I am brutally honest it's that East Coast Boston persona that I have, met with a heart of love. Jillian: [00:35:53] Of course and I feel it. So thank you. Sue: [00:35:56] Okay good. All right thanks for having me. This is a lot of fun. How to grow your authentic Instagram followers fast and free with MiloTree Jillian: [00:36:00] Are you trying to grow your social media followers and email subscribers? Well if you've got two minutes I've got a product for you. It's MiloTree. Jillian: [00:36:09] MiloTree is a smart pop up slider that you install on your site and it pops up and asks visitors to follow you on Instagram, Facebook, YouTube Pinterest, or subscribe to your list. Jillian: [00:36:24] It takes two minutes to install. We offer a WordPress plugin or a simple line of code and it's Google friendly on mobile and desktop. Jillian: [00:36:34] So we know where your traffic is coming from. We show Google-friendly pop-up on desktop and a smaller Google-friendly pop up on mobile. Check it out. Sign up for MiloTree now and get your first 30 DAYS FREE!

In this interview, I sit down with Sue B. Zimmerman, who was awarded Top 50 Must-Follow Women Entrepreneurs in 2017. She's been featured in Forbes, Inc, Huffington Post, etc. as the Instagram expert, and spoken on stages in front of thousands of people. With over 112,000+ followers on her 2 Instagram accounts, and over 7 educational programs designed to 10x your social growth, Sue is a pro in this field. Today she teaches her no-nonsense approach to grow your social audience.

Continuing with our series on how to build a converting community and monetize by providing huge value, we invited Sue B Zimmerman to share her incredible insights on how to build a converting community on Instagram. We asked Sue some questions about...

Today we talk all about growing your business by engaging with social media content. In this episode, Sue B. Zimmerman shares her best social media tip and how engaging online will help grow your community and grow your business. Links mentioned: Check out Sue on Instagram @theinstagramexpert https://www.instagram.com/theinstagramexpert/ Sue's free Instagram Strategy Guide https://suebzimmerman.com/get-started/ Sue writes a regular blog all about Instagram and using social media https://suebzimmerman.com/blog/ Make sure to check out Sue and say hello! In this episode, I also share ways to engage with people on social media: groups responding via video or audio commenting on live videos using community hashtags and engaging with the community members Thanks for listening! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Jodi Pavey with JPavey Designs joins me to talk about using Instagram and Instagram Stories. Jodi owns her own knitting and crocheting business, has an Etsy shop and is getting noticed online by using Instagram. In this episode we talk about: how businesses can use Instagram Stories to connect with their potential customers How to get noticed online by using Instagram The one thing to do to get started Jodi's top tips for Instagram and business Links mentioned: Jodi's blog and subscribe to newsletter http://jpaveydesigns.blogspot.ca/ Jodi's Facebook Page https://www.facebook.com/JPaveyDesigns Jodi's Instagram http://instagram.com/jpaveydesigns People mentioned: Sue B Zimmerman https://www.instagram.com/theinstagramexpert/ Sunny Lenarduzzi https://www.instagram.com/sunnylenarduzzi/ Fashion and Frill https://www.instagram.com/fashionandfrill/ Thanks for listening! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Sue B Zimmerman aka the Instagram Expert, shares her back story of a very successful retail store on Cap Code- just closing the doors 2 years ago to go ALL in Instagram expert. As a teacher of art, social media, scrap booking—Sue felt it was a natural progression to discover and use Instagram and teach it to others. Her understanding of the online space came about only 5 years ago. Sue talks about hiring the right people, coaches and going ALL IN!

Host Ken Rochon has engaging conversations with Sue B. Zimmerman and Karen Yankovich amplifying the social voice to change the world. Sue B. Zimmerman Sue. B is an insightful social media educator, energetic speaker, and in-demand business coach. Her blog is ranked as one of the top 10 social media blogs in 2017 by Social Media Examiner. Karen Yankovich Social Media and LinkedIn Evangelist, Karen Yankovich guides entrepreneurs to creating wealth by combining smart business practices with simple proven systems that develop and maintain strong customer relationships. Strategist Joyce White Nelson and Guest Producer Geetha Krishnan are amped up to amplify goodness all over the world.

Host Ken Rochon has engaging conversations with Sue B. Zimmerman and Karen Yankovich amplifying the social voice to change the world. Sue B. Zimmerman Sue. B is an insightful social media educator, energetic speaker, and in-demand business coach. Her blog is ranked as one of the top 10 social media blogs in 2017 by Social Media Examiner. Karen Yankovich Social Media and LinkedIn Evangelist, Karen Yankovich guides entrepreneurs to creating wealth by combining smart business practices with simple proven systems that develop and maintain strong customer relationships. Strategist Joyce White Nelson and Guest Producer Geetha Krishnan are amped up to amplify goodness all over the world.

The Daily Livestream Update for November 30, 2016. Hosted by LivestreamUniverse.com editor Ross Brand. Sue B. Zimmerman is hosting live webinars on Instagram starting tonight and is a guest today on TheShow.Live with Mitch Jackson & Jennifer Edwards Hoverstad. Plus our highly-recommended broadcasts featuring Rachel Moore, Jeff Adams, Joel Comm, Dan Nickerson, Rj Redden, Stacy Lynn, Wagner dos Santos, Jennifer Quinn, Viviane Aires, Jenn Nelson, Jason Stubblefield, Regina Peterkin, Vicki Hainault Fitch and Byron Ingraham. The post https://livestreamuniverse.com/sue-b-zimmerman-offers-live-webinar-on-instagram-tdlu-11-30-2016/ (Sue B. Zimmerman Offers Live Webinar on Instagram (Update Ep14)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).

The Real Deal with Jason Silverman featuring Sue B. Zimmerman – How To Use Instagram For Your Business Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up Instagram marketing expert Sue B. Zimmerman for a fun and truly eye opening conversation on how to use Instagram as a powerful tool… The post How To Use Instagram For Your Business With Sue B. Zimmerman appeared first on Jason M. Silverman.

The Real Deal with Jason Silverman featuring Sue B. Zimmerman – How To Use Instagram For Your Business Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up Instagram marketing expert Sue B. Zimmerman for a fun and truly eye opening conversation on how to use Instagram as a powerful tool… The post How To Use Instagram For Your Business With Sue B. Zimmerman appeared first on Jason M. Silverman.

Instagram is a powerful marketing tool for building your personal brand. On this episode of Minisode Monday #3, we're exploring a snippet from a past show of the podcast featuring the one and only Sue B. Zimmerman. Sue is a power player when it comes to Instagram Marketing. Her Instagram profiles average 100 new targeted followers per day, with hundreds of new leads for her business each week.  If you're dabbling on Instragram, this minisode is for you. If you're getting any value out of the show, we'd love your help spreading the word. Leave an honest review on iTunes here: http://www.thedealerplaybook.com/dpb-itunes   Connect with Michael: http://www.clyxo.com/michaelcirillo   DOMINATE!

Instagram expert Sue B. Zimmerman talks about Instagram Marketing, from how to craft a killer bio to the tools you can use to boost your promotion efforts.

The Cerrone Show is a top ranked business podcast specifically for entrepreneurs and anyone looking to make a change in their life. The Chris Cerrone Show is an audio podcast hosted by Chris Cerrone and Laci Urcioli. Wanting to bring some new names to the podcasting world they have interviewed some fantastic entrepreneurs, solopreneurs and awesome people. Guests that are the movers and shakers in their industry like Chris Brogan, Cynthia Sanchez, Amy Schmittauer, Greg Hickman, Sue B Zimmerman, Rosie Tran, Bryan Lanning, and Renae Christine just to name a few all talking about internet marketing, small business, comedy, sports, fitness, mobile, coaching, seo, blogging, social media and even Youtube! Through a very conversational style interview with a focus about entrepreneurship they not only learn about each guest personally but also some great tips, tricks, and how to steps that people can use immediately in their own journey.

 We are back with session 63 and this is going to be a powerhouse episode!  In this session of “The Dealer Playbook” we are sitting down with #TheInstagramExpert Sue B. Zimmerman and she is going to drop some bombs on you to help you sell more cars using Instagram.   Sue B. is the #instagramexpert, founder of Insta-Results (the world's first comprehensive online Instagram course) and author of the #1 e-book Instagram Basics for your Business.  She's a popular CreativeLive instructor, powerful speaker on prominent stages like SMMW15 and highly sought after business coach.  She's passionate about teaching entrepreneurs and marketing professionals how to easily leverage the power of Instagram to get tangible business results. As a serial entrepreneur, Sue B. has started over eighteen businesses, including her own boutique SueB Do, Boxer Rebellion and Sue B.  Zimmerman Enterprise. With her extensive knowledge in social media and 30+ years of business experience, it's Sue B.'s mission to teach, mentor and empower others to be highly successful entrepreneur.  1.Your Business Strategy  Sue breaks down the importance of your dealerships or personal brands strategy and how you incorporate that into your Instagram strategy to sell you more cars.  2. The Importance Of Your Instagram Profiles Bio Sue reviews the importance of your profiles bio and gives some amazing tips on how to create your bio so it is clear on what you do and for whom. This is an important piece to your Instagram strategy and Sue is nice enough to break down how to make a killer bio for your Instagram account.  3. Types Of Photos You Need To Post On Your Instagram You will be surprised that a lot of us are probably not posting the right kind of content to our Instagram accounts. Sue goes into detail on the kind of posts you need to be posting and how you never should be trying to sell via your photos/videos.  That is just a small taste of the awesome information about Instagram and how it will grow your automotive dealership or your business within a business selling cars.  Get more from Sue B. Zimmerman Sues Website https://suebzimmerman.com/ @InstagramExpert on Instagram You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time  Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.Follow The Dealer Playbook On Instagram @dealerplaybookFollow Michael Cirillo On Instagram @michaelcirilloFollow Robert Wiesman On Twitter @robertwiesman Check This Out 

Serial entrepreneur, speaker, coach and Creative Live teacher Sue B. Zimmerman - aka the Instagram expert - shares her tips for Instagram marketing success.

Sue B. Zimmerman shares how she increased her business by 40 percent using Instagram and launched a new business as the InstagramGal, coaching small businesses on how to use Instagram. See the Show Notes.

Sue B. Zimmerman is a world renowned Instagram Expert.  After seeing her twin daughters using it, she thought it would be a great tool for her business on Cape Cod.  Since then, she's taken the Instagram world by storm teaching others what this amazing tool can do for their businesses.

Sue B is a master at Instagram for Business. She teaches entrepreneurs, business execs, and marketing professionals how powerful Instagram can be for businesses. Sue B is the founder of the online Instagram course Insta-Results, the author of the #1 eBook Instagram Basics for your Business, a Speaker and Business Coach.