Podcasts about Thin

This episode is brought to you by InsideTracker, LMNT, and Joovv.Today on The Dhru Purohit Podcast, Dhru sits down with Dr. Robert Lustig to talk about the impact of added sugar on mitochondrial health and metabolism and how to cut down on consumption on an individual and global scale. Dr. Robert Lustig is a neuroendocrinologist with expertise in metabolism, obesity, and nutrition. He is also one of the leaders of the current “anti-sugar” movement that is changing the food industry, in part through his game-changing books. His latest work is Metabolical: The Lure and the Lies of Processed Food, Nutrition, and Modern Medicine.In this episode, Dhru and Dr. Lustig dive into:-What to expect after you significantly cut down on added sugar (3:04)-The safest level of sugar to consume (8:12)-The effects of large amounts of sugar inside the body (33:21)-Sugar as the main driver of metabolic disease (40:06)-How mitochondrial health impacts metabolic health (44:30)-Eight drivers of disease and how to fight them (50:05)-Omega-3 fats for cellular health (57:45)-The role of omega-6 fats in creating health and disease (1:04:26)-Gut health as a primary source of chronic inflammation (1:10:15)-Should ultra-processed food be considered real food? (1:20:17)-Dietary recommendations for safe sugar consumption (1:32:51)-Recommendations for “safely” drinking alcohol (1:37:00)-Why the makeup of our calories matters (1:44:03)-Thin on the outside, fat on the inside (TOFI) (1:47:52)-The three sites of fat deposition in the body (1:50:18)-Findings from the SHINE study (1:56:36)-The Metabolic Matrix (feed the gut, protect the liver, and support the brain) (2:07:45)-Future directions for processed food and government policy (2:27:50)-Action items for reducing the added sugar in your diet (2:43:29)For more on Dr. Robert Lustig, follow him on YouTube @robertlustig, and his website, robertlustig.com. Also mentioned in this episode:-Get his book, Metabolical, here-The SHINE randomized controlled trial-Dr. Lustig's new paper, The Metabolic MatrixInsideTracker provides detailed nutrition and lifestyle guidance based on your individual needs. Right now, they're offering my podcast community 20% off. Just go to insidetracker.com/DHRU to get your discount and try it out yourself.Right now, LMNT is offering my listeners a free sample pack with any purchase. That's eight single-serving packets FREE with any LMNT order. This is a great way to try all eight flavors or share LMNT with a salty friend. Get yours at DrinkLMNT.com/DHRU.Enhance your health with red and infrared LED light therapy with Joovv. Right now, Joovv is offering an exclusive offer on your first order. Head over to Joovv.com/dhru and apply my code DHRU. Hosted on Acast. See acast.com/privacy for more information.

This is a preview of the new podcast, Inside Out Money! Where I'll be one of the rotating co-hosts. Subscribe to Inside Out Money wherever you listen to podcasts and follow @InsideOutMoney on instagram. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lizgetsloaded/message

Cheers to the present! We will never be able to tell the future, so why spend the energy worrying about it? In this episode of Thick & Thin, my goal is to stop wasting my time trying to control the narrative, but sometimes the anticipatory anxiety and endless what-ifs, win. Thanks to our sponsors! This episode is sponsored by BetterHelp. Give online therapy a try at https://www.betterhelp.com/KATY and get on your way to being your best self Download the Zocdoc app for free at https://www.zocdoc.com/thick // Follow me on IG: instagram.com/katybellotte / Sources: https://victoriaalbina.com/future-tripping-2/ https://ideas.ted.com/why-are-we-so-bad-at-predicting-what-will-happen-to-us-in-the-future/ https://nesslabs.com/end-of-history-illusion https://www.nytimes.com/2013/01/04/science/study-in-science-shows-end-of-history-illusion.html#commentsContainer https://www.psychologytoday.com/us/blog/reality-play/201301/the-end-history-illusion Learn more about your ad choices. Visit podcastchoices.com/adchoices

A very special episode this week! Matt welcomes Thomas over for an in-person record with his wife Emely, and they hold a contest. Matt shows the group some songs he hopes Emely will hate (but that he personally likes), while "good cop" Thomas shares songs he hopes Emely will love.   Check out Niagara Moon at Somerville Porchfest on Sat, May 13th. Details HERE. Several upcoming Thin Lear shows listed on https://www.thinlear.com/   Twitter: https://twitter.com/losingmyopinion IG: https://www.facebook.com/losingmyopinion/ Tiktok: https://www.tiktok.com/losingmyopinion

Book Vs. Movie: The Thin ManThe Dashiell Hammett Novel Vs. the 1934 Classic FilmThe Margos are looking for actors with chemistry and witty banter, so we had to dive into the fabulous world of Nick and Nora Charles and The Thin Man. What began as a feature in Redbook magazine in December 1933 turned into a best-selling novel by one of the most important writers of the 20th Century--Dashiell Hammett. We discussed Hammett when talking about The Maltese Falcon, and for several reasons, The Thin Man became his last novel. Hammett was a passionate anti-fascist who joined the Communist Party in 1937. By the 1950s, Congress investigated him before the House of Un-American Activities (HUAC), where he refused to “name names.” He went to a federal penitentiary in West Virginia and found himself impoverished afterward. His partner Lillian Hellman would go on to run his estate posthumously. The Thin Man is a story about a former New York City police officer (Nick Charles) who marries a wealthy socialite (Nora Charles) and spends his time between the city and San Francisco living as a bon vivant. One day, back in NYC, he runs into Dorothy Wynert, the daughter of a former client looking for her father.Later, we learn that his secretary (and former lover), Julia Wolf, was found murdered by his former wife, Mimi. The police think she was murdered by her gangster friend Shep Morelli. Mimi's new husband is much younger, tall, handsome, and slim (the THIN man!) There are all kinds of banter, double-crossing hijinks, and more plot holes than you can shake a stick at. The movie, directed by W. S. Van Dyke in 1934, stars William Powell & Myrna Loy as Nick and Nora Charles and their dog, Asta. Screenwriters Albert Hackett & Francis Goodrich simplified the plot in the first six films about the couple. Powell and Loy shine with their glamorous look, which delighted audiences during the Great Depression, and would go on to be nominated for four Academy Awards (It Happened One Night swept that year.) So between the book and movie--which did the Margos like better? In this ep the Margos discuss:The backstory of Dashiell HammettMovies during the Great DepressionThe legacy of the movieThe cast of the 1934 film: William Powell (Nick Charles,) Myrna Loy (Nora Charles,) Maureen O'Sullivan (Dorothy Wynant,) Nat Pendleton (Lt. John Guild,) Minna Gombell (Mimi Wynant Jorgenson,) Porter Hall (Herbert MacCauley,) William Henry (Gilbert Wynant,) Cesar Romero (Chris Jorgenson,) Natalie Moorhead (Julia Wolf,) Harold Huber (Arthur Nunheim,) Edward Ellis the “thin man,” and Skippy as Asta the dogClips used:The audience meets Nora CharlesThe Thin Man (1934 trailer)Nick meets Dorothy for the first time in yearsNick shoots his Christmas presentNick fights an intruder (knocks out Nora!)Music: William Axt Radio production, RCA 1936 The Thin ManBook Vs. Movie is part of the Frolic Podcast Network. Find more podcasts you will love Frolic.Media/podcasts. Join our Patreon page to help support the show! https://www.patreon.com/bookversusmovie Book Vs. Movie podcast https://www.facebook.com/bookversusmovie/Twitter @bookversusmovie www.bookversusmovie.comEmail us at bookversusmoviepodcast@gmail.com Margo D. @BrooklynMargo www.brooklynfitchick.com brooklynfitchick@gmail.comMargo P. @ShesNachoMama https://coloniabook.weebly.com/ Our logo was designed by Madeleine Gainey/Studio 39 Marketing Follow on Instagram @Studio39Marketing & @musicalmadeleine

A man in England was arrested on suspicion of carrying eggs (to throw at the King).  Random Facts. Song Stories. Little Kid or Drunk Adult. Thin the Herd.

Katie details all the methods she tried to increase her thin lining. From estrogen priming to a Neupogen wash, Katie details the struggles of women with thin lining. Tune in to hear how Katie's conception journey has unfolded. Follow Katie on IG: kgriffith18Surrogacy & Gestational Carrier Information:@circlesurrogacy

Monday

Two boys encounter a silver scry coin....little do they know what they uncover will take them to their grave. How this happens? Why do they die? And why were they found laughing for no reason just before each of them passed.....what kind of madness IS this.... The Thing Ghost PART 1: https://www.gutenberg.org/cache/epub/20387/pg20387-images.html CC BY-SA 4.0 creativecommons.org/licenses/by-sa/4.0/ All stories Public Domain, are either Creative Commons, and/or the author has provided direct approval to narrate their story.

Pastor Tim challenges listeners to "live out" the qualities from the Sermon on the Mount. While the temptation is to treat people how they treat us, God calls us to respond differently. // Verses and message notes: www.theridge.church/notes // Join us live online or in person Sundays at 9a + 11a: www.theridge.church/live

Leighton Night World Champion guest Jory Griffis joins us once again for another winner of an episode! We talk about Buckaroo Banzai, Pixar's weird morality plays, best needledrops, dreams, strange affectations, and Jory's upcoming horror game Homebody (that Leighton co-wrote)! Please wishlist Homebody on Steam. Do it for Jory. And because it's really good! https://store.steampowered.com/app/1959350/Homebody/Follow us on Twitter at @leightonnight and on Instagram at @leighton_night. You can find Brian on Twitter/Instagram at @bwecht, and Leighton at @graylish (Twitter)/@buttchamps (Instagram).

On this week's episode, the guys open by discussing a highly entertaining game 1 between the Lakers and Warriors. They then dive into Nuggets Suns and what the Suns need to do to escape their early hole. They wrap up with both series out East, which are both tied 1-1 and are heading into pivotal Game 3s.

Sensitivity is not an overreaction. So in this episode of Thick & Thin, I'm glad to reconnect with my sensitive side knowing that I genuinely give and care about other people to the best of my ability.  // Follow me on IG: instagram.com/katybellotte / Sources: https://thesimplyluxuriouslife.com/podcast44/ https://www.youtube.com/watch?v=pi4JOlMSWjo&t=318s https://www.amazon.com/Highly-Sensitive-Person-Elaine-Aron/dp/0553062182/ref=as_li_ss_tl?ie=UTF8&qid=1436144715&sr=8-1&keywords=the+highly+sensitive+person&linkCode=sl1&tag=simplluxur-20&linkId=1d7817b0044ac440969759c628aa183a Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today we're bringing you some content from our premium monthly newsletter The Monthly Read, which is usually reserved for our subscribers. The Monthly Read is a space for a member of the Intelligence squared team to respond to a book, author, or idea that has recently caught our attention. This month, producer Feyi Adegbite posed the question: ‘Is thin back in?' in response to our recent conversation with journalist Hadley Freeman on her experience of anorexia, and the growing popularity of weight loss medications like Ozempic. In this episode, voiced by Feyi, we're sharing the audio version to continue the conversation with our listeners.  If you want to receive our full-length newsletter every month and stay on top of the latest conversations and big ideas then subscribe to Intelligence Squared Premium on Apple Podcasts or here: https://iq2premium.supercast.com/ for ad-free listening, bonus content, early access and much more. For more information please head to https://www.intelligencesquaredplus.com/ Some comments quoted in this episode have been voiced by actors.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Pastor Tim helps answer the question, "How should we view our relationships with others, specifically those that have wronged or may disagree with us?" He reminds us God does not give up easily on us, and as believers, He commands us to do the same. // Verses and message notes: www.theridge.church/notes // Join us live online or in person Sundays at 9a + 11a: www.theridge.church/live

Is working hard genuinely worth all of the stress? In this episode of Thick & Thin, I dig even deeper into our generation's obsession with the constant grind of work culture.  // Follow me on IG: instagram.com/katybellotte // Thanks to our sponsors! Get a free 45-day extended trial at https://www.canva.me/thick Sources: https://www.nytimes.com/2019/01/26/business/against-hustle-culture-rise-and-grind-tgim.html http://www.lewislibbyschool.org/wp-content/uploads/2020/05/Icarus-Myth-Questions.pdf Learn more about your ad choices. Visit podcastchoices.com/adchoices

The possibility of shifting even a physical space for the king.

On this week's episode, the guys recap what has been a surprising Round 1 of the playoffs so far. They first go deep into Warriors-Kings, the leap Fox has made, and whether the Kings can grind this series out. They then discuss Jimmy Butler's epic performance to carry the Heat to a 3-1 lead over the Bucks, and where it stands in the ranks of all time playoff performances. Finally, they talk about the defensive slugfest that is Cavs-Knicks before briefly touching on the remaining series'.

This week I had the great pleasure of sitting down with retired GBI investigator and developer of the "Thin Blue Defend " app, Doug Parker. Doug has taken his extensive investigative experience and along with his team have developed an app that allows the officer to methodically record and capture and document the many variables that present themselves to officers during a use of force incident. We talked about the importance of the individual deputy or officer taking responsibility for their own defense, especially during these supercharged emotional times when the facts of and incident aren't as important as the emotional lens to which they are viewed. Thin Blue Defend is the web based and mobile app for Police Officers and Security Personnel that documents your PERSONAL perception for your PERSONAL defense. When you have had to Use Force on a suspect to protect yourself and others, every detail matters. - For your life, your family, your career and your freedom. documenting the details matter. Document for your defense in anticipation of criminal and/or civil litigation.Sit back and give this episode a listen, visit the website and if you'd like, you can reach out to Doug directly with any questions or requests.  To receive 10% discounted from the yearly subscription enter "KellyPodcast" during checkout.www.thinbluedefend.comhttps://seveneighttech.com/https://www.linkedin.com/in/j-douglas-parker-9313b339?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BoqkfobOxRtWi6MKmf99GmA%3D%3DThank you for taking the time to give this podcast a listen. If you would like more information on other Law enforcement Life Coach initiatives, our "Sometimes Heroes Need Help" wellness seminar or our One-On-One life coaching please visit :www.lawenforcementlifecoach.comJohn@lawenforcementlifecoach.comAnd if you would like to watch the interview you can view it in it's entirety on the Law Enforcement Life Coach YouTube Channel : https://studio.youtube.com/channel/UCib6HRqAFO08gAkZQ-B9Ajw/videos/upload?filter=%5B%5D&sort=%7B%22columnType%22%3A%22date%22%2C%22sortOrder%22%3A%22DESCENDING%22%7D

Today is National Pigs in a Blanket Day. 4 Random Facts for your Monday. Song Stories. Simple Secrets. Thin the Herd.

Pastor Josh discusses the struggle of making friends as an adult and shares three Biblical attributes that will help us to be the friend we want to have. // Verses and message notes: www.theridge.church/notes // Join us live online or in person Sundays at 9a + 11a: www.theridge.church/live

Aloha friends,  it's Robert Stehlik. Welcome to another episode of the Blue Planet Show. Today's interview is with none other than Jimmy Lewis, who is a legendary shaper. He got started at a young age shaping surfboards and then moved to Maui where he got into making windsurf boards. And at one point he was making windsurf speed needles for some of the fastest world record breaking sailors in the world at speed sailing events. And then he got into kite surfing and kite boards, and then standup paddle boards, and now foil boards. So he's a very versatile shaper. Some great stories to tell, and really interesting interview and entertaining as well. So you'll learn more about his design philosophy, board construction, and lots of good stories. So it's a longer interview, so take your time, re kick back and relax. Watch it here on YouTube with some visuals, or you can also listen to it as a podcast on your favorite podcast app. So without it further ado, here is Jimmy.  Okay, Jimmy Lewis, it's a real honor to have you on the show. Thanks so much for making the time to talk to me and the guests. So I'm just stoked to be able to talk to you for extended period of time and ask you all the questions I have. And so yeah, thank you for coming to the show. Oh, I'm happy to be here finally. I've seen the other ones. I go, why doesn't he call me? I appreciate that. Thanks. So yeah, so we'll get into all this stuff that's currently going on, at eventually I want to talk about your board shapes and your foil boards and equipment and all that kind of stuff. But I, first of all, I wanna start with just going into some background, I know you have a long history in the sports of water sports Tell us a little bit about, start at the very beginning, like how you grew up, where, where were you born, how did you grow up and how did you get into water sports and how did you start shaping boards and all that stuff. Yeah. My dad was in the Air Force, so I was born in Canada, I think after World War ii. My mom and my dad moved around a lot. My dad met my mom after World War ii. My mom's brother was a Air Force buddy of his, and they he brought my dad over to their house after the war. And then he met my mom, and I guess we moved around. They moved around quite a few years. Eventually we moved to Redlands, California. I believe it was in 1956. So I was I was born in 51, so that would make me five years old. And went into kindergarten there, went to grade school and stuff. And then in I don't know if you're old enough to remember the sixties, but that's when the surfing craze really was going crazy in the early sixties and we lived inland. But my older brother, I have two older brothers, two years apart. So my older brother I think was, if I was like 11 or 12, he was 15 or 16. And he he had a transistor radio that my dad had brought back from Germany. And I remember listening to all the rock music and the surf music on the radio coming outta his room. And he started getting interested in surfing and so he bought a surfboard. And so naturally me and my other brother wanted to do what he did. So we all started surfing and I think I bought my first surfboard. It was a pop out vessy and it was like a pig board, that vessie pig shape. And started surfing, I think. In the summer of my sixth grade, and I remember my mom took us down, took me and a friend of mine, just us two, down to Cardiff, which was quite a ways from, we, like Newport Beach was 60 miles in away. Redlands was like 60 miles directly inland from Newport. And anyway, when we really started getting into surfing a lot, we would drive down to Cardiff, but I don't know why my mom brought us down to Cardiff that day. Me and a friend of mine, Hanson Surfboards, was across the street, not directly from Carter Reef, but just a little south of that. There was a restaurant on the beach there called Sea Barn. It was like a little old diner of those sixties type diners Okay. Where all the surfers would go in there and eat sometimes. And there was a, they called that beach break right across, right out from sea Barn, right across the street from there was Hanon Surfboards the shop. And me and my friend went and snooping around behind there. And there was this sha, this little shack, I think it was just a single standing shape room. But we went in there and this guy, John Price was in there. He was later on to own Surfboards Hawaii. He bought the franchise from Dick Brewer on in the Man On in California. But he was in there shaping. And I had forgotten. But this friend of mine from Redlands, who was at the beach with me that day, reminded me about a year or two ago that I had gotten a couple pieces of the rail cutoffs. And that's, I took 'em home and made two little surfboards. I think they were about a foot long. I shaped some longboards, glassed 'em, I can't remember where I even got the glass and resin, but I shaped them, glassed them, got some logos out of the magazine. I remember one was at Jacobs and one was at Dewey Weber. And I glassed them for boards. And I remember bringing 'em to school and showing people. And then this other friend of mine was so impressed. So just like small model shapes, model pieces threw away from, okay. Yeah. I remember this friend of mine was so impressed with one of 'em. I just gave it to 'em. I don't know why I did that. I wish I still had one of those, or both of 'em. But I think that's been a thing all my life. I like to give stuff away to people that like it, especially something I've made. Anyway, that's how I started surfing. And then we would, I remember my mom used to give us 50 cents a day for lunch to buy the lunch at school. And the guys that went surfing who had cars, I was still like 13, 14, and 15 years old in those junior high and high school years. Fortunately I was for some reason, guys that are 16 and 17 don't want to hang around with 13 and 14 year old kids, and but I was able to go with those guys surfing and we had to pay gas money to get down to the beach with these guys that had cars. So I'd save my 50 cents all week long to have $2 and 50 cents for the weekend to go surfing. And I'd starve at school for all week long, not having lunch. And then would go to the beach, pay a dollar 50 for gas, and then I'd have another dollar or a dollar 50 depending on who charged what for a bag of Dale Donuts from Speedy Mart, which was like a precursor to seven-eleven. Down in Cardiff and then whatever else food we'd get and would just, all I cared about was surfing. I didn't do very well in school. I didn't fail, but I got like seas, but I was naturally good at math, algebra, and geometry, so I didn't, that was, I hated reading. I hated reading history. I hated reading any of that stuff. Just couldn't concentrate. I'd read it, I'd re, when I'd be doing my homework, I'd be reading a paragraph over and over again thinking about surfing or something. And finally I just put the book away how I even passed. I can't, I don't remember how I could do that because I didn't really study. And like I said, na, the math stuff was semi-natural, so I got pretty good grades in algebra, geometry, math, stuff like that. And then my mom moved to Berkeley in 67. She wanted, she was working at the library in Redlands and then she wanted to become a librarian, so she needed to go to the university, moved up to Berkeley. And I remember my older brother was already in college and my other brother just graduated in 67, so it was just me and my mom and my sister. And I was thinking, shoot up in San Francisco area, there's icebergs in the water up there. I just had this impression. It's it's so cold. What a pi. I just hated moving up there because that was the end of my surfing career, and then once I got up there, after a little while, I think my oldest brother came and visited and we decided to drive down to Santa Cruz and Reali and found that it wasn't as cold as we thought and it was doable. And then I made a couple surfers there and we started going over to Belinas, which is north of the Golden Gate Bridge. And surfing over there. And then one day, it was probably in the late, it was like late 68 maybe. And we went to Belinas and I saw this homemade surfboard. And this is the time when short boards first started being made. And there were, there weren't, it wasn't longboard surfing anymore. Nat Young and Dick Brewer were making short boards, the first short boards in the late sixties there. And I saw this homemade surfboard there that this guy made on the beach. And I go, shoot, I could do that. And so I drove down to Santa Cruz to the O'Neill shop. They used to make surfboards, they, they had a surfboard brand as well as their wetsuit thing. And I bought a blank, a gallon of residence, some glass, and came back and turned one of the rooms in our apartment into the shaping room and shaped that board. And then out on the out on the, what do you call it? The roof of the house. I started glassing boards up there, and that's how I started making boards. And then we chopped down all our old classic long, long boards, stripped them, and I reshaped those and then started making boards. Okay. So that was like late sixties or early 1968 was the first full size board I made. Okay. I actually forgot to mention that when I got into seventh grade, I wanted to make a belly board, which is like a boogie board, but we used to call them belly boards and it was shaped like a surfboard, uhhuh, and a longboard. And so when I got into seventh grade wood shop, I told the teacher I wanted to, you could make, they give you assignments of what you have to make to teach you how to work with wood. But I had I wanted to make this belly board. It was four feet long, glued up, shaped with rocker and stuff, and. He said that's way too big of a project for a seventh grader. So for the, I had to wait till ninth grade. So the next two years, all I thought about was making that belly board. So when I got into ninth grade wood shop, I did it. I bought some balsa wood from the hot, we called 'em hobby shops back then with model airplanes and stuff. But they had these pieces of balsa wood that were three feet long. And I think I bought two of em and then glued on cuz they weren't long enough. I wanted it to be four feet long. So they were, I remember having to, to but 'em end on end to make it long enough. And I couldn't afford to buy all four pieces to make it wide enough. So the rails were solid pine. So the thing weighed a lot. But the, I remember the two pieces of wood that I bought were eight bucks, which was a fortune back then for me. And so that's why I couldn't make the whole thing balsa. And I shaped it and my plan was to take, and back then it was like we'd have wood shop Monday, Wednesday, and Friday, and the next week it was Tuesday and Wednesday. And so I made the board and I got it done shaped just before Christmas vacation. Back then we had two weeks off for Christmas vacation. My plan was to take it home, last it, and take it to the beach to ride over Christmas vacation. And the shop teacher said, oh, I want you to glass it. I want you to do it here and show the kids how you do that. And I go, this ain't a glass shop, it's a wood shop. And if I do it, if I had to wait till after Christmas, it would take two months to do it Monday, Wednesday and Friday, and then Tuesday and Thursday. And it's I was so pissed, and so what I did on the very last day before the Christmas vacation on Friday, I stuck it behind the shop door, leaning up behind the shop door. And then as I got outta school, I just went and grabbed it and took it home. The lead teacher was pissed. He failed me for that quarter. So I had an for the first quarter f for the next quarter. So my the semester grade was a c the average. And he was pissed, but that's what I did. So anyway, I glassed that and then it wasn't until I saw that board in Bess that I wanted to make real surfboards. Okay. And then other than your shop teacher which shop teacher, did you have any, anybody like showing you, like mentoring you or did you talk to any other shapers or watch anybody else? I didn't know what a shaper was. Yeah. Except that first experience when I was in summer of sixth grade looking at John Price and that shaping room. And then you just shaped it with like a surf form rasp or did you have a power cleaner or the blank? The first surfboard I made. Yeah. Yeah. It was they got, the surf forms are the 10 inch surf forms. Yeah. I don't know if they have a seven inch one, a small one, or six or seven inch one. Shaped the first 17 boards with that small surf form. Oh, wow. Big one existed. And I certainly didn't know what a planer was, I don't think, or had access to one. And have you ever tried to skin a blank with a Sure. Formm, the crust on the blank? I, yeah. I actually, the first board I shaped was the same way. I didn't have a planer or anything. I had to do it all by hand. But yeah it's very hard to get that the skin off right now. Yeah, it was, that was a nightmare. But for some reason though, I remember the boards. I've got one of my old board. One of the first surfboards I made down in my shop, this friend of mine from Berkeley Yeah. Told me he had it several years ago. And so I said send it to me and I'll send your son a new surfboard that I shaped him. But yeah, they're pretty clean, nice. Yeah. So that's how I started. I wasn't a very good Glasser until I saw somebody do it or shaping. I came to Hawaii in 69 right after high school. This friend, my brother had already moved to Maui in 68, I believe. So at, I graduated in 69 and a friend of mine got a job painting a friend of his family's house over the summer. So me and him painted that house to earn money to come to Hawaii. So we came to Maui in, in the fall of 69. And there was this sh guy that had a little shape and room in PA down here. And I was gonna shape a board and so he had a planer. And so I got the blank and I had no idea how to do, to walk around the board shaping it like you're mowing a lawn, right? I was making crazy s cuts down the middle of the blank and I did a few cuts and then I go, Jesus Christ, this is terrible. And then I asked him, Hey, can you come and show me how to, how you hold the plane or, so he did a few passes and I didn't really get it. And after I, I mean it used to take me like the 17 boards I had done with the Sure Form, it would take me a week to shape those cuz I would do a little bit every day after school or something. And you've shaped a board with the Sure. Form yourself so you know how long it takes. And doing it with this planner, I was done in a couple hours and I just felt. I'm never gonna learn this. This is terrible. I just was depressed and, what's it called? Dis disen, non en disenchanted, but what's the word? Yeah, discouraged. I just felt discouraged of ever learning to shape. But then I got a planner anyway I only stayed in Santa Cruz, sorry, Maui for three months cuz it was the first time I was away from home and it wasn't as easy living in Hawaii as I thought. I just imagine. Yeah, I'd find a house, a really cool house right near the beach or something for $50 a month and it wasn't like that, and so anyway, I moved back to Berkeley, stayed at my mom's house for a couple months, I think I shaped a surfboard there and then moved to Santa Cruz and I lived in Santa Cruz for a year. And in the house we lived in, there was this guy that had this back bedroom when he moved out, I turned that bedroom into a sh a shaping room, and then I was glassing up on the front porch. And I O'Neill, like I said, they had a shop where they made boards too, and they also had a showroom there. And so they had, they were gonna stop their making surfboards. They were gonna close down their shop. So I went over there and Mike O'Neill, who's Pat's brother, had this box with a planter in a bunch of pieces and he sold it to me for 10 bucks. So I hitchhiked up to San Francisco to the Skill factory and gave it to him and told 'em, put it together and fix it. So for 75 bucks, they put it all together and made it almost like brand new. And so now I had a planner for 85 bucks basically. And then I started shaping and learning how to use it, but my glassing wasn't very good. Every, the thing is I've gotten good at glassing because every board I shaped, I glance. So I'm just as good at glassing as I am at shaping still to this day. You glassed all the boards yourself? There's been long periods where I didn't glass 'em all right. But now I do everything. I glass 'em, sand 'em, everything. But yeah, so I wasn't a very good Glasser. I didn't know, I was okay. The finished product was okay sometimes, but sometimes the resident would go off on me because I didn't have a technique. And anyway, I went up to, to house surfboards and there was this guy Bob Kates, I think is his name. He was a super good Glasser, and I saw him, how he would squeegee nose detail. I was going middle out from the stringer out, and that just takes so much time. And I just saw how he did it. I go, man, that's so much different. And that's as soon as I just saw his technique, I could glass, I started glassing a lot better. And then but nobody ever sat with me and taught me anything. But I could definitely say watching Bob Kate's glass aboard was how I learned how to really, squeegee in the right directions and stuff. And then after it was just, sorry. Oh, I just wanted to ask you about using a, the planer cuz I mean I found that, yeah, going from the little hand tool to the planer, it's like easy to take off too much material and make, keeping it even and you can't hold it. You don't wanna hold it exactly square. You'll wanna hold it slightly diagonally. Can you give us, just give some pointers on like how, what your technique is with the planer when you're shaping? That's exactly, over the period of time you just, sometimes over the years I've showed people how to shape, a lot of people and when they get the planer, I mean it's I don't know how much shaping you've done, but to me it's just so natural. I can be walking down the board with the planter and I can trip, but it doesn't, the trip of my feet and the the movement of my body doesn't change my hands. I can trip almost fall down, but it doesn't my hands are still even, yeah, it's just something you get. It's like unbelievable surfers who never fall off. Whereas I'd fall off on a certain little soup hitting me or something, or kiting, windsurfing, whatever. It's just something from after shaping hundreds and hundreds of boards. But yeah, at first it wasn't easy, but watching people do it. And then a few people over my, mainly I would think Steve Licey showed me a couple things and I'm watching him in the early seventies when he came to Maui. Do you know who he ever heard of? Steve Scheyer? No, I don't think so. He was a super good surfer. He was, I think he rode for Bing back in the, in longboard days. And then he was still I think When short boards came out. He was a super good surfer, super good shaper, but he was always really open with me about techniques on shaping and stuff. He showed me some things to modify the front of my, where the depth adjuster is? He's got that slot. Do you have a scale? I don't have a anymore, but I used a planter before. Yeah. But anyway, the skill 100 planter is the best planter there is. It's got a depth adjuster in the front with a little lever that goes back and forth in this slot. When you're shaping boards, foam gets stuffed up into that shoe part. And then at the either end, the depth adjuster has a range of motion where it's a zero cut and it goes up to an eighth inch cut. Steve taught me to drill a big hole on the either end of that little slot so foam doesn't get packed in there. Cuz over the while, while you're shaping a board foam will get packed into either end and it won't allow the depth adjuster to come to zero. And it also doesn't allow it to get to an eighth inch because it's getting stuffed up. So he taught me, like on the open end where you wanna make it deeper, I drill a really big hole. So you can actually make the planer cut even deeper than a eighth inch, which was good. And then you put a cut, drill a hole in the other end so the foam doesn't get built up there, so you can actually close it onto a zero cut. And he also taught me one thing I don't know what the dynamics of this is. When you use, when you skin a blank, usually you skin it with a full cut on both sides. You go down one side. Working over to the stringer and then you plane the stringer down in a real clean cut and then you go to the other side with the exact same depth cut and work your way to the center again. And don't ask me why the cuts don't come out perfectly level. They're like this when you finally reach the center. And I used to always, and then I asked Steve, why is it like that? And he goes, I don't know, but all you do is back the planer off on your final cut instead of doing the full cut on the other side. And so ever since I learned that from Steve, the blank comes out perfectly flat after I've skinned it. Interesting. It's just little things like that Steve Licey showed me when I was, and I remember, you know how to, you, you change the depth of the cut as you're walking because like in the tail, when you're doing, when you're beveling your first cut on the rail, for example, you started a zero cut and then you increase the cut in the middle cuz the blank is usually thin in the tail, thicker in the middle and thinner in the nose. So you need to take more foam outta the middle. So you adjust the cut as you're walking. And so Steve, I saw how well he did that and I just copied it and then like shaping the v you don't start with an eighth inch cut and just start whacking away. You want a tapered cut. So you start with zero and then increase the cut as you go toward the tail that makes the V bottom cause you want more V in the back. Just little things like that. And then over and over you the shape it more and more. But anyway, like I, I was saying when I was showing other people, it's so natural for me to, and then also on the. You have the planter like this and the blades are right here. So you get a feel about where those blades are. So where you're gonna cut, it's not right in the middle, it's not in the front where it's like on a sure form you can go like that and shape what the front, the blades are here you have to learn where that cutting part is cuz you can't see it, it's underneath. And I would teach people how to shape and they would just like butcher the blank and I would get so frustrated thinking they should be able to do what I'm doing. But then I realized that it ain't easy to be able to learn that you gotta shape, you gotta take a long time to get the feel of the plant or where it cuts for sure. And yeah, I've just learned that from experience. It's nothing special about my skill. I think every shaper that's shaped a lot of boards. Matt Keena, he's a shaper here on Maui who does ka I've seen a lot of his videos on YouTube. He is unbelievable with his planer. Just really neat to watch him, his videos. And I've heard Timmy Patterson is good too. Unbelievable. With the planer. Yeah. That's so cool. All right you, so then you shaped your first surfboards and then what happened? People would see I was making surfboards, like for example, in Berkeley when I was making my first surfboards. And a couple of guys would get blanks and bring 'em over and I'd make their boards. And that was like in the late sixties when the backyard underground type shapers were coming into being and all the major manufacturers being Dewey Weber, Jacobs. Who else? Hansen. And back then, most of the boards used in the sixties were like kind of pop outs or whatever. Mo no, not pop outs, no vey. I was, the vey was the only one that I remember having a pop out board. Okay. It was a good board. It was just not cool to have a pop out. But I didn't know at the time and I didn't care, but all the other manufacturers were all custom handmade boards. Okay. And but anyway, in the sixties, I think it was partly the culture thing of, everybody was smoking pot every, and the music, the Stones, the Beatles and all that stuff. It was cool to be an underground shaper. And a lot of the bigger manufacturers I don't know if they struggled, but it wasn't quite the same as it was in the sixties, where in the mid sixties, during the golden era of surfboard making and long boarding where over the winter some of these manufacturers would produce 10, 10,000 boards, 5,000 boards for the summer rush to get ahead of it. They'd sell 'em all in the summertime. And in the sixties, I remember Dewey Weber had Nat Young on their team rider thing, and Nat was shaping a board. They called the ski and it had belly in the b in the nose, but with a down rail on the back like we do today. But nowadays the rails are down all the way front to back anyway, after a short period of time. Cuz things were evolving so quickly in the Shortboard era in the late sixties Dewey Weber produced a ton of those. Bei ski boards. And then a few months later, Nat realized that down rails were better. I think Mike Henson was the first guy to do a down rail board nose detail. And then Nat Young realized that was the best thing for its shaping. It was evolving. Dewey Weber wouldn't change cuz they already made a ton of them, it was economics. So by down, down rails, you mean the tucked under little edge, like below the, yeah. This is the shape of a longboard rail. Just rounded. Yeah. Yeah. Like they call it 50 50. So then when short boards came along, they tan, they turned like this shaping down and had more of a edge down here. I can't remember the they, it wasn't a total edge, but it was just down that's the expression we use by Unreal. Yeah. Down rail. Okay. And so what happened was, like in the rails, like even that board I got in my shop that I said I made a friend of mine in Berkeley that's in my shop, it's got a belly in the nose. And so we used to call it a high to low rail line low in the back. And then it got high in the front cuz of the belly in the nose. Then it got flatter and flatter in the back into a v in the ba in the back. And so then they changed to have the down rail all the way around. Mike Hanson was the first guy to do that. Okay. So when people saw that, how much better that was flat bottom nose with a down rail. Nat Young told Dewey, whoever, we gotta change 'em. And he goes, we can, we've already made thousands of these other ones and so he wasn't about to lose all that money, but that's just a little thing, yeah. That's here nor there as far as I'm concerned. Okay, so then people started asking you to make boards for them. You made underground boards for your friends or like how did you start? Yeah, just people that knew I made boards. It wasn't a lot. It was like three or four or five or six, I don't know, maybe it might have been 10 in Berkeley. And then and then Santa Cruz too when I moved to there. Anyway, I moved back to Maui in 71. I only lived in Santa Cruz for a year. And like I, I learned a lot in Santa Cruz cuz I'd go up to the house shop, watch guys use their planter, and and I'd learned that how to squeegee the glass and resin from Bob Kates watching him glass. And I also, there was a guy who did the gloss coats, I think, and mainly the pin lines at the out shop. I don't know, I, I can't remember his last name or even if I ever knew it, but his nickname was Nuclear Norman because his pin lines were so psychedelic. And that was right at that, it was in 1970 where, acid rock and all that stuff. He did the coolest pen lines I've ever seen and I've always tried to copy his style. Mainly it was how he tapered them. Everybody does a tapered pen line in the ends, but how he floated, he didn't do a narrow pin line and then a real quick taper at the very front. They were tapered really a long taper and do, he did all these little tape offs that were just so impressive. And I've always copied his style even to this day, pretty much Brian, I remember what the look of his pen lining was. And anyway, when I moved to, to back to Maui, 1971, I think it was early 71, I moved to Laina. And in the can Laina Cannery, there was a bunch of surf shops in there. There was a Maui Surfboards, which is where Les Pots shaped, and this guy Mike Carlson and Terry McCabe, I think they owned the shop. They were the Glasser. And then next door there was Jamie McLaughlin and Wally Bashard and Neil Norris had outer Island. I don't know if you remember the shop called Inner Island on Oahu. Anyway, that was just a take off of their name. Outer Island, right? So anyway, I went over to the Maui Surfboards shop where Les Work was shaping, and Mike Carlson and Terry McCabe had it, told them I could make boards and could I have a job. And so they hired me to sand cuz I could sand, I could do every step equally as well, cuz I did 'em all, every board I made up to that time, I did everything on it, shaped it, glassed it, I coated it, put the fin on, sanded it, glossed it. Never polished back then though. So anyway, I remember sanding a few boards, not very many, and then they just told me that they needed to work themselves and they couldn't have afford to pay me anymore. And it was something like five bucks a board back then, for sanding. Yeah. Anyway, so I just walked next door to Jamie's shop and told him yeah, I, they fired me or laid me off so I can make boards if you need anybody. And he goes, all right, we'll hire you to polish. Anyway, I never polished a board. I didn't know it at the time, but Jamie was doing a lot of coat and so I was in there one day and he was sitting there trying to do pen lines on a board. And I just loved hanging around surf shops, whether I was working or not. I loved the smell of resin and. He was jacked out of his brain. I had no idea what was happening, and what was, and he goes, Hey, can you do pin lines? And I go, yeah. He goes Here, he hands me the roll of tape. He goes, I gotta split anyway, he leaves and I do all the pin lines on a couple boards. And as I, like I said, I could do 'em really good. Even at that stage of my early career. And I, and obviously, copying Nuclear Norman's style, Jamie came back the next day and goes, Jesus Christ, these are unreal. You're hired. So now I was the pen liner at that shop. A couple days later he was jacked out of his mind again, trying to tape off a lamination to glass aboard. And he says hey, can you glass? I go, yeah, I can glass. He goes, here, do these boards. I gotta split. And I didn't know what, what was going on. All I know is shoot, I'm a glass. And so I glass those boards. He saw that I was a super good Glasser and now I was the Glasser there, the Glasser and the pin line. So back in the early seventies, I got known more as a Glasser because I was glasson not only those boards, but there was another shaper, Carl Hoke in LA more toward La Haina town who was making boards. But I was a better Glasser than most people. So I got to glass a lot of the boards around, and then even when Les Pots started shaping him in a different place, they'd send their glass jobs to me cuz I was a real good Glasser. I think Li Les gave me a nickname, Luigi Squeegee. And then some guys would call me Pin Line Louie. And I remember those two nicknames back in the seventies. Anyway there was a, we lived in this Filipino camp, which is just north of the cannery. There was four. Houses, there were U-shaped buildings with just seven rooms in each one. There was four of 'em down the street in the back. There was two kitchens and two showers and bathrooms out in the back, like old cane style houses, right? And in the back where I had her, I was renting a room in one of those places. I wanted to build a shaping room back there. So I did. And us howley guys, we were moving into those, that Filipino camp all, there was a lot of Filipino guys living there, older guys working in the, either the pineapple fields or the can fields. And they didn't like us cuz we were disrespectful, especially this one guy. And me and a couple of the guys. We weren't bad, but this one guy was a real dick to those guys and they hated us being there. They're, they work, they get up super early in the morning, they work all day and then they come home early. They want to sleep and work partying and stuff. And it was, thinking back on it, we were just those poor guys. But anyway, they were friends with this building inspector, some of those guys. So I built this shaping room and it was almost done. And so the building inspector come and told me, oh, you gotta have a permit for that. And so I applied for the permit, gave him $4 if I remember what it was. Super cheap, gave him the $4. And then he gave me the permit, but he said I had to cha fix the roof cuz it wasn't built sturdy enough. So I fixed that and then he came back again another week later, said I had to fix this. I fixed something else. And finally I told him, just tell me everything I need to fix one time. And and I'll. And then he came back a couple weeks later and said, Nope, you have to tear it down. You're too close to the property line and too close to the building, which I'm sure was true. But back then, nothing mattered. There was really no codes that anybody really needed to follow. And I just knew that some of the guys in the neighborhood told him to not to let me do that because that was just gonna be even more upsetting to their life. Their what was left of their peace and tranquility in their own house. So I had to take the thing down and I told gimme the goddamn $4 back. And he goes, Nope, you don't get your money back cuz you have to get a permit to tear it down too. And that cost $4. But anyway, that, but I still glass. I had a glassing rack I think up on the front porch or something, and a pin line room in the storage room. But I still did. Anyway, over in the cannery, I remember there was this the caretaker of the cannery was this old Hawaiian guy, and I think he was the father of the landlord of our house, and he was the caretaker of the cannery. And there was this single corrugated 10 building over there on the side over there. And I asked him, I was looking at it one day, I go, Hey, what is this? And he goes, just a room. I go, Hey, can I rent it? And he goes yeah. I go, how much? He goes, I'll tell you what, every once in a while, just gimme a case of beer. I goes, so I cleaned the place up and made a bitch and shaping room in there. And that was my shaping room for a long time. And then behind this building right next to mine, it was just a single building by itself. By itself, away from the main cannery part. Was this guy that we painted, I painted houses with this guy who owned, who had that workshop. He let me build a little lean to in the back of his shop that was next to my shaping room, the glass boards. I had a lock on the shaping room, but I remember the glass room was always open. Anybody could go back there and I would shape the boards and then leave 'em on the racks glass 'em, and never had any problems with theft or nothing. So anyway, yeah, I was, and then I started, I then I'd been making boards. I was getting pretty good at shaping and then really good at glassing. Cause I was glassing a lot more boards than I was shaping. And so I was, like I said, I was mainly more known as a Glasser. And so you basically went into business for yourself. You were basically just had your own glassing business. Other people would shape the blanks and give 'em to you and you would glass them, or you were also building. Yeah. Yeah. But also the thing is I'd also worked in hotels too. I was a busboy for a while and a waiter, and I also painted houses with this guy. That was my main thing, really. Painting houses and condos and working in the hotels. Surfboards were always, at least back then, a side thing. I never really thought of it as a main income, and partly was just because the irresponsibility, my, my life was so irresponsible back then it was all just surfing. And I tend to maybe put all surfers in that category, but I guess it's not necessarily true. But generally surfers aren't very reliable people and punctual, especially surfboard makers, surf good. You don't go to work. Yeah. Yeah. And our whole thing revolved around surfing. I remember one, me and this friend of mine, I was a little more what do you call it, responsible than him, but we were both bus boys up at the Royal Ohio. And there had been like a drought of surf in Laina that summer, like maybe a month or a month and a half with not even a ripple. And then one day it got two feet waist high or something like that at Laa Harbor. It was so small. Mala wasn't breaking or the, I don't need anything. The break wall was breaking. It was so small. And we go out and we have to be at thr at work at three o'clock to set up the restaurant cuz we're bus boys, right? And so we're out there surfing and then we go, okay, we better go in pretty soon to get to work at three. And they go, ah, let's get one more wave. And we kept doing it. He goes let's just go to work late. And so we'll get a couple more waves. And then finally we just said let's just not go today. Fuck it. Let's just quit. So we just stayed in the water till evening and quit and then a couple days later went and picked up our paychecks. That's how irresponsible I was. And my friend too. But that's, I never took surfboard making seriously as a job until windsurfing came along. Okay. So then, yeah. So what happened when windsurfing came along? It was like in the, actually in 1977, I think I moved to the mainland. I moved to Hermosa Beach and for a year, and Steve Licey was living back on the mainland at this time. And he was shaping in this one shaping room across the street from this glass shop called South Shore, I think. And this guy, Wayne Miata, was the Gloucester pin liner. And Mike, this guy, Mike Collins, owned the shop, I think. And I told, I asked Steve to introduce me to somebody so I can get a job in a glass shop or something, and he always was real hesitant about doing it and Steve was taking a lot of drugs back then, and he had a real bad reputation of, so he had told me later that was the reason he didn't want to introduce me to these guys because it would've looked bad for me if he walked, if I walked in with Steve. That's what a nice guy Steve was, even in his heavy drug use. He was considerate of what would happen with me. Finally, I bugged him enough that he finally went to that shop and, Hey Mike, you know this guy, he is a really good Glasser from Hawaii and he is a really good Glasser, the best. And then he walked out and then, so I don't know what that did, but I started going to that shop every day and just hanging around. And then finally one day I also was going to Santa Monica City College. I don't know why I was going there and I took weightlifting and I took PE or something, just, I dunno what I, why I even did that. But there was this guy in the weightlifting class, the teacher, in fact, I'm still in contact with that guy a little bit every few years when he comes to Maui, he emails me, but he wanted me to make, I told him I was a board maker and he, I had, he had me make him, I think a seven foot or a seven, six. Er, pintail, surfboard. So I, I got a blank shaped it for him. The place where Steve Licey was shaping, he introduced me to the guy and the guy was so nice to let me shape there too. So I shaped the board and then I told the guy in the glass shop, I got a board to glass. I can buy the materials from you. Let me glass it here and you can see what I do. And so I took that board in the sh in the glassing room. He let me do it really unbelievable now that I think about it for them to let me do that, and their shop where they're running a business. And so anyway, I pulled the, I taped the board off, pulled the glass out, and he sat there and he goes, okay, I'm gonna make you feel real nervous now, watching right over your shoulder. I didn't feel nervous cuz I was good, so I glassed the board. Perfect. He was stoked. I got hired the next day. Nice. So I was doing six boards a day. That no, maybe it was, yeah, only six, six or eight boards a day. They had five ranks. So they wanted you to They wanted me to do well, I was in the wintertime, I think so I think I was doing how many boards? Was it six or eight boards a day? I'd line up three or four, pull the glass out, laminate each one by the time they were done. And then we'd have lunch and then it was time to flip 'em over and do the decks. And I had to have 'em done for the evening for the guy to come and hot coat and put the fin boxes in. So I got so good at glassing, and doing all of those boards day after day where I'd mix up the. Right when I was finished glassing, and I don't know if you've ever seen anybody glass, you drip a drop a resin over the nose and tail to fill up the air holes. I had it down so well that right when I was finished glassing and dropping that drip a resin onto the nose, it was gelling every time I had it down, perfect. And to give you an example of how some people, how when I get, for example, how my, I feel like it's so natural and I, if I teach somebody, they should be able to do this too. This kid wanted to learn how to glass aboard. So I brought him in and like I said, there's five boards in a row, five boards on the rack. I'm masking taped off each one in a row. And I told him the exact same thing over and over again four times. So he'd get it in his head how to do it, and then I pulled out the fiberglass on all four boards, cut 'em, told him what I did four times in a row, and then I laminated all these boards four or five in a row with the resin. And then I said, okay, now you do your board. And he did it, set it up, took a while to set it up, and then when he mixed up the resin, he just froze. He didn't know what to do. And I just freaked. I go, sh the board, the resins gonna go off on him. If he doesn't move, I go move squeegee the resin. And he just started kinda doing it a little bit, but not much. And anyway, I just grabbed the squeegee out of his hand and finished it for him because he, his board would've been ruined. But Yeah. Yeah. The, it's so time sensitive, especially with the polyester rein. You only had so many minutes to get it done. So you had to have Exactly the timing down, yeah. Yeah. But I got real, real good at glassing. In those days, were you using respirators and all that kind of safety equipment? Yeah. Yeah. But not religiously, and yeah, I think I had a mask. My another thing I gotta mention about what Steve Slick Ameer taught me too, I used to wear my mask when I was planning. And when you plane the drum I have on my planter now is an abrasive drum. So it makes real fine dust. It doesn't make fits like so when you're planning with a regular blade, with a regular blades on your planter, it, it shoots off big chunks. Bigger chunks, right? And then when you're fine shaping with sandpaper, it makes real fine dust. I used to shape with my mask on with the planter, and after I was done with the planter, I'd take my mask off and shape with the sandpaper. And Steve said, Jesus, Jimmy, if you're gonna take your mask off at some stage, do it when you're abusing the planter. Those are big chunks. It's not gonna go on your nose and your lungs as easy as that fine shaping. So I've learned to, I'd learned to not take my mask off when I find shape, but still, it wasn't until like at least 20 or 25 years ago, but I started really paying attention to always wear my paper mask. And I always wear the ma respirator anytime I mix up any kind of resin. Mainly when I open up the acetone. Acetone is worse, I think, than resin on your nervous system than resin fumes. But I always am real, real vigilant about it now. Good. And I have been for years and years, specifically with the paper, You can't see it in the glassing room, but there's all these little diamond, you ever seen a reflection, sun reflection coming through a window and dust in the air. Glassing room. It's little sh shiny things. That's all the fiberglass dust in the glassing room that you don't see unless the a sun beam is coming through the window. So that's why I know I need to wear that paper mask every time I'm in that shop, in my shop. Okay. So you're in still 1977 Hermosa Beach. Like what made you go back to Maui in the first place, and then what made you go back to California? Like what motivated you to move back and forth? The first time I came to Maui was the first time I was away from home. Went back to, it was like right after high school. And then I moved back to Santa Cruz by the ti a year later. I was a year older, a year of living on my own already again in Santa Cruz, away from my mom's house. And then I wanted to be in Hawaii again. The same reason I wanted to be for the first time for surfing and for surfing. And my brother, he was the influence on that cuz he moved there first for surfing. Okay. So I moved back for surfing. I can't remember why I moved back to the mainland for a year, but did that. And then after a year I wanted to go back to Hawaii, but I think bef I was maybe in Hermosa for six months, then I moved back to Berkeley at my mom's house. And then I got a job this friend of my sisters was working with this rich guy, remodeling this big building. And so I got a job working there, construction, saved up a bunch of money, and then moved back to Maui. And where did I live? I think I moved to this side, the north side here, and got a job painting houses with a friend of mine. And then I was also shaping surfboards for this shop called Monte Surfboards. And I think it was in 1978 that Mike Walsh and this guy named Mark Robinson, who was a well known Florida windsurfer back when, windsurfer brand that was 12 foot plastic boards. That's, that was what the windsurfing sport was all about. Those boards. But Mike and a few other guys were starting to make shorter custom boards. And so when he came to Maui, Mike came by this shop cuz it was a surf shop. And where else would you go to get a custom board made? So I don't know why the owner of the shop, John Su let me shape the board cuz he was the owner and he was a shaper also. But somehow I, I shaped Mike's board and I think I had some pictures of that somewhere. But it was like a 12 foot race board. And then I made him maybe a nine foot, what they called a jump board back then, cuz they weren't really surfing on waves. They were going out and jumping over waves and then riding them straight off. They were, cause a lot of the boards back then, before they started making surfboard shape wind surfers were like boats or more like a boat than a surfboard. So I made those a couple boards there. And then at the house in KeHE, I that I lived at I thought windsurfing is gonna maybe be a big thing and maybe I can actually make a living making windsurfer. Shaping, right? So I was starting to build a a shaping room in the garage at my house, and the guy that was managing that house for a rental for us, told me, the landlord told me to take that down. I couldn't build a shaping room in the garage. So I had all this lumber. And then right at that time, Fred Haywood, Mike Walson, bill King started, had, were starting sail boards, Maui, I think in 1980. Fred had his old family house in Kalu there that they converted into a showroom. And there was an old garage in the back, a separate building. And Fred told me, why don't you bring all your lumber over here and build the shape and room in this garage here? So I did. And then right then was when the Windsurfer company, oil Schweitzer they wanted to make some short boards. And they made what the board, they called the Rocket 99, which was kinda like a pig shape, like the Vessy pig shape board, a narrower nose, a wide round, not round squi. It was a little squash tail with a real hippie back. And then another one, a nine one, and what was that called? The rocket? A Rocket 88. And I think it was a nine foot surfboard shape, round pin. Ainger Pintail, sorry, a Ainger Pintail. So the guy, this guy in California had the templates for those two boards. And so I, they had me shape them the plugs that Hoyle Schweitzer was gonna make the molds off of. And right at that time, there was this big windsurfing race on Oahu called the PanAm Cup. There was a big triangle race. I don't know if you know what the triangle race format is, where they have a buoy, straight up wind. So it's a lot of tacking to get up to that buoy. And then there's a broad reach and then a downwind leg. So it's a triangle course where all these guys on race boards, race around it. There was no wave surfing at that time, really Not much. And so Robbie Nash was pretty much starting to be the king at that time of racing. And so when the PanAm Cup was there one year, I think it was the same year we started making those two plugs at sail boards, Maui. And so people were coming to Maui because they were realizing that Maui was a much, much better spot for windsurfing than Oahu. Yeah, I guess at the time, like Diamond and Kailua were the epicenter of windsurfing in Hawaii, right? Bef Kailua was, I don't know so much about Diamond Head maybe, I can't remember cause I wasn't really even windsurfing. I was windsurf boards for a little bit before I even started windsurfing. But yeah, we made those boards and then I never stopped working. People would come and start ordering custom boards, so we made the glassing room and the shaping room was already there cuz I made the shaping room to, to shape those two boards for windsurfer surfer. And then we just started making boards and those were the, some of the first sinkers. And I think at that same time, Mike Walz had Jerry Lopez shape him a little, I think it was an eight foot board or something like that, 20 inches wide. Thin, thin for a windsurfer, but had three stringers in it. Jerry shaped it and then they brought it down and I glassed it. And that was one of the very first shortboard boards that they had to water start. And they were just learning to water start at that time. And then it just exploded for Maui because Maui was such a good spot. Sail boards, Maui was getting all the attention that it deserved, and we were in the epicenter of windsurfing in the world. And fortunately for me, I was there with Mike Wal and Fred Haywood, couple of the biggest stars in windsurfing at the time, and that was, that's the first time I ever made a living shaping, and I never did anything else. Actually, let's see. Yeah, I never did anything else after that. Shaped and glass boards and yeah, we made boards for three or two or three years before I went off on my own. All right. Yeah. So I remember those days when I was just trying to find some pictures here. I'm gonna screen share this real quick. Back then the the boards were like, yeah, he, you went to really small boards and then like the booms were longer than the board sometimes and stuff like that. Yeah. Yeah. Oh, there's that picture. See that picture on the right? Yeah. Top that's that first wind surfer I made for Mike Walz. Oh, okay. I guess it's not 12 feet. Maybe it was 10 feet. Because somebody, I posted that picture one time in that, on that Facebook page, I think it's old School Winds, surfers, it's called or something. Oh, windsurfing Hall of Fame is what I'm looking at here. Yeah. But I think there's a Facebook page called Old School Winds. Surfers. Okay. And I put that picture of that that one, that race board I made Mike. Yeah. Okay, cool. Some of these pictures are modern, more modern, you can see they got r a f sales, but there was one. See that one right where your mouse is right now? Yeah, that's, I know. Windsurfer logo. See how far the mass step is up there and stuff. Yeah. Really f close to the nose and stuff. Yeah. Yeah. Okay. So when, so sail boards, Maori became a well-known brand and people were ordering custom boards. I got known around the world because of windsurfing and anyway, how I got into speed was I was shaping this one wave board. It was an eight six, I don't know how wide they were back then. It was a three stringer board, and I was taking the stringer down with my block plane in the middle. And back at that time, and maybe a couple years before, Dick Brewer was making this little concave right under the wide point and the rocker part of the board of his surfboards. It was like a concave, I think it was about like five or four or five, six inches wide. And just a couple feet long, just a tear drop. And it was maybe a gimmick or whatever. I don't know what it really did. I don't know if I ever made him on a surfboard, but I gouged the foam when I was shaping this, taking the stringer down on this eight, six round pen board I was making. And so I go shoot, it had this big gouge in the foam and I go, oh, I'm just gonna do one of those little concaves, like Brewer did. So I taped it off and shaped a concave into it. That board was sitting on the shaper room I'm in, in the showroom floor. Pascal Market came and bought it off the showroom floor. And at the time, the only, there was, I think only two speed events in the world at the time. One in Weymouth and one in this town called Breast. In France. And so Pascal took that board to Weymouth and Wind Surfers were going to Weymouth and Breast for a few years already, and they were going like 22, 23 knots at the best. And at the time there was a boat called Crossbo, which was a big catamaran that these English guys made that had what we call the absolute world speed sailing record. That means the fastest sailing craft powered by a sale. Obviously powered by a sale regardless of sale size, board, boat size, anything. Whoever can sail the fastest has the world record. Now in these events, they had different classes of sale size, like they had a 10 square meter and then a, I don't know, on and up, depending on what size sale you had. But you could still have the absolute world speed sailing record regardless of what class you were in. It's whoever went the fastest. But then there were speed records for each class too. So anyway, Pascal took this board that had that little concave in it over to Weymouth, and I think in 1982, and he broke the windsurfing speed record. It wasn't a world record, it was like 27 point, I think eight two knots, and it was huge news. Yeah, I think that picture right there, Ellie Z, that might have been Weymouth. I don't know. Yeah, it says 1982, so it's probably, yeah, that was, that looks like Weymouth to me, but yeah. Interesting. Okay. But anyway, so Pascal made that record and so it was big news and I remember it was done on a Neil Pride. Maui sales. Barry Spanier and Jeff born were making Maui sales at the time. And it was just on a stock Neil Pride, Maui sales sale too. And so it was huge news in the windsurfing world and in the Windsurfing magazine, big articles on it. And so that put the focus on speed on my boards and on Neil Pride Sales, Maui sales specifically. And the next year Fred wanted to go to Weymouth and see about doing a speed trial seeing about going for the world record or whatever, or a speed record. Yeah. There's a picture of Fred on the board I made with a wing mask. That was 83. So I shaped Fred two boards. One was a nine footer, I think it could have been I don't know, 2021 inches wide. And then also that one that's in that picture you're showing, that was eight nine, I believe. And maybe it was 18 and a half or 18 inches wide. And I did that concave on the bottom, going into a double concave on the, on, in the back. But the concave was a lot wider. I think it was almost rail to rail and a lot more flowing all the way through the bottom of the board. Fred did 30 point something knots, which was even bigger news than what Pascal did cuz Fred broke the 30 knot barrier. And that was a front page picture of Windsurf Magazine. Yeah. See Fred Haywood Bus 30 knot. But that nine foot board, this is this is one of my claims to fame and claims. The geometry of my boards, Barry Span, span, you called it the imperceptible geometry of the shapes I was doing Fred had a nine foot board that he sold the nine I made him the eight, nine, and the nine footer. He wasn't going to use the nine footer cuz that eight nine was so good and it was smaller. So he sold the nine footer to Robert Terra to how I know you know who he was. Robert's a good surfer and he, back then, shoot, I think he was my 15 or 16 years old back at that Weymouth event. So on that world record, not the world record day, but that day Fred did 30 knots. Robert went from, I don't know what place he was in, but second place in the entire event when Fred sold him, my board, the board I shaped. So it was, it's pretty objective. It's pretty easily to say objectively that board helped Robert get that speed. Not his sale, nothing else because when he got that board I made, he went up to second place on it. But anyway, that really catapulted sail board's, Maui Neil Pride, Maui sales, and me into the big spotlight of windsurfing surfing. For the next several years, all I cared really, I was making wave boards too and but speed boards was our main thing. So the next year, 1984, I started traveling. I think that picture you showed of me holding that red board, might have been 84, maybe 85. But I started going to speed trials too, and I was okay, but I wasn. There was 60 people at each speed sailing event. They only allowed 60 people to enter. And I was always in all the events around 30, at the end of the event, I was right in the middle of the pack. I wasn't anything exceptional, but I had potential. But the the speed trials, the top people were only separated by tenths of a knot. Like 38.2 or 38.1, real minuscule amounts of speed. Would determine who was first, second, and third and fourth. So I was always in the middle of the pack. I wasn't like 10 knots slower than the first place people, but but anyway, each event I would go to mainly it was just Weymouth in France in those first few years. And I go to, people would order speed boards from me, from all over the world. And then the next event I would come, I'd bring four or five or six boards to people. Yeah. And then and then one year, this guy Julian Kendall had he had gone to the Canary Islands a lot and he said there was this one spot down there in Ford of Ventura that the average wind speed was like 25 or 30 knots a day during the summertime. And it was a killer place to have a speed trial. Like for speed sailing, you want offshore wind so you can sail right next to the beach and have it real smooth, cuz the farther out you get the choppier it gets. So ideally you want butter, smooth water. With a lot of wind. And this place in the Canaries, he said was just epic. So a lot of us went that in that June of 1986. And I remember Joey Cabbel was getting interested in speed sailing and unfortunately he did not go to that event. That was at the same time there was gonna have a slalom event in Hood River Gorge. And I remember talking to Joey and he goes, yeah, I'm not sure where I want to go, whether I want to go to the Gorge event or this Canary Islands event. And unfortunately for him, he didn't go, cuz I know he would've been good, at speed. And so anyway, we all went over there and then the, there was a week long the, at the time actually at one of the previous France speed events. Fred didn't want to go to that event for some reason. And this German guy named Michael Puer broke Fred's 30 knot record. He didn't break the world record, but he did 32 something. 32 knots. And so now there was a rivalry between Fred and this guy. Like they wanna, it was just for publicity, and they took some pictures of Fred and him looking at they wanted a fight, although they were friends, it was just a kind of a, what do you call, a publicity thing, right? And so anyway, we all go to the Canaries and the first week there was a trial period, there was a two week long event, a main event was a week long. And the first week was a trial event. So we were all there for the trial event. We could sail in the trial event. The trial event was to get other people qualified to be in the main event. And I think, I don't know how many people were already qualified. Me and most of the people that were on the speed circuit got seated. And then I don't know how many people there were gonna take from the qualifying rounds. New people that are on the speed sailing. So whoever got into that event that qualifying round and did a certain amount, the top, how many got to go in the man event? So during that first event the trial part, Reinhard Ishka, this friend of ours here on Maui, he was really a young guy too from Austria, who's been on the speed. He broke Michael's record. Meanwhile, Michael's on the north side of word of Venturas riding waves. He was seated in the main event. So now his record is broken by Reinhardt already, even though it's just the trial event. Anyway, the main event starts and we're all sailing and I'm as usual in the middle of the pack, like number 30 or 28 or 32, okay. Never up near the top. But all the top guys are writing your boards basically, right? A lot of people were. Yeah. There was a lot of people were. Yeah. Yeah. And I had a 13 inch wide board. In fact, it was interesting, Eric Beal is the first guy who started making narrow boards. I remember at one of those French events, he had me make him a 16 inch wide board, and we thought he was nuts. 16 inches wide, how are you gonna ride it? And Eric, I think won the event on that board. And anyway, when it came time to come to futa, we were all making, Eric was making 13, 12 inch wide boards. Eric was narrower than anybody all the time. Eric wasn't as, he was a little lighter than me, taller than me, but his technique. And was just incredible. And back then it was like, if you're not big, you're not gonna go fast. And Eric wasn't big. He was taller than me, but not thick and heavy. But it was just his technique. But, so anyway, when Pascal, at the last minute, he was riding other people's boards up until far of Ventura and not doing anything exceptional, and then he asked me, he says, okay, make me a board. And I said, okay, let's make it thir 13 and a half. I talked him into making it narrow and he didn't wanna make it narrow at the time, but anyway, I made him a 13 and a half inch wide. Eight, six. My board was an 8, 1 13. I forgot what Eric's were, but Fred was tired of carrying so much equipment with him to all these events. So he only brought one board, which was a nine foot, I believe, 19 inches wide board that I made him. And he only brought a Neil Pride, r a f sale. And we all had Canberra induced sales, right? And so one time on Maui before this event, Eric was riding asy sails and as he made this killer Canberra induced sail. And so I tried it one day down at the beach at SP freckles. And I couldn't believe the acceleration with that Canberra induced sale, right? And it was much better than the Neil Pride, r a f sales. And so I asked Barry if they were gonna make some Canberra induced sales, and Neil Pride didn't want to make 'em at that time because of the financial thing. They had already invested in the R a F. And I go, shoot, I wanna ride Canberra and do sales, So I contacted Jeff Magna from Gastra, who was Pascal. They were sponsoring Pascal and asked him if I could be get some sales. And they were stoked, even though they didn't, even though I wasn't one of the top riders, I just had the reputation of the board maker and they thought it'd be good if they gave me some sales. So they sent me a bunch of Canberra induced sales, and I was riding the five meter a lot on Maui. Then the day before the, we left on the plane to go to the Canaries. It was super windy and I had my 13 inch wide board down there and I rigged up the 4.3 gas sale for the first time. And I took off the beach and it's choppy there, but still you can feel your equipment. And I just was, couldn't believe the acceleration and the speed I was getting. And I came in and I go, Jesus Christ, if we have wind, I might have a chance. This is just night and day feeling that I've ever had of the acceleration of this sale. So anyway, we go to the Canaries and the whole event, everybody's sailing and doing what, and like I said, people are doing this and that. The record was already broken up to about 35 knots, I think already, but we hadn't broken cross ball's record of 36 knots. Not us, but anybody. But I think Reinhart and Pascal had already done 35 knots up till the second to the last day of the event. Anyway, the second to the last day of the event was ridiculously windy. Something like 40, 45 knots, just perfect direction. Butter smooth, not a ripple near the beach. And then it got super windy out, choppy outside, but it was just dead flat water, no surf, nothing. It was like those pictures you were just showing. But radical wind. And so we all knew something was gonna happen that day. So they also made a, they have a rescue boat. But anyway if you've ever b

We all hate being told what to do. It's a tale as old as time. So in this episode of Thick & Thin, I try to discover why. Why is it human nature to crave what we can't have? Is it for thrills? For power? For knowledge? Or perhaps, all of the above.  // Follow me on IG: instagram.com/katybellotte // Thanks to our sponsor! This episode is sponsored by BetterHelp. Give online therapy a try at https://www.betterhelp.com/KATY and get on your way to being your best self Sources: https://knowyourmeme.com/memes/streisand-effect https://www.buzzfeed.com/buzzfeedceleb/the-unflattering-photos-beyonces-publicist-doesnt-want-you-t https://fellowprimo.com/herostratus-a-madman-who-burned-the-temple-of-artemis-for-fame/ https://www.abc.net.au/news/2021-04-08/khloe-kardashian-picture-lawyers-takedown-streisand-effect/100055042 Learn more about your ad choices. Visit podcastchoices.com/adchoices

It is the final day of David Locke's NBA Draft numbers and the overall conclusion is this year's draft class has worse numbers than year's past. How can the Utah Jazz profit off this in the draft class and how do the Jazz take advantage of class that might be missing talent? Locke looks at picks 30-50 and finds 1 maybe 2 sleepers in the draft. Are they players the Jazz would make a run at with their 27th pick of the draft. A quick scan over the Los Angeles Lakers loss to the Memphis Grizzlies and the Denver Nuggets win over Minnesota plus is this the day of the week the Utah Jazz get lucky in the lottery. Locked On Jazz Podcast

Investigating Police Officers, Transparency And Truth. Most Often Cops Do The Right Thing. He worked for the Georgia Bureau of Investigation (GBI) an independent, statewide agency. Much of his job was investigating when Police Officers had to use force, deadly or otherwise. He talks about the reality of how in depth these investigations were and how most often the Cops did the right thing.  Douglas also talks about his life after a law enforcement career and his service Thin Blue Defend. If you enjoy the show, please tell a friend or two, or three about it. If you are able to leave an honest rating and, or, review it would be appreciated. Interested in being a guest, sponsorship or advertising opportunities send an email to the host and producer of the show jay@lawenforcementtoday.com. Be sure to check out our website. Never miss out on an episode of the Law Enforcement Today Podcast subscribe to our free email newsletter, never more than 2 issues a week sent out. Click here and scroll down about halfway. Background song Hurricane is used with permission from the band Dark Horse Flyer. Follow us on the MeWe social media platform. We are on Twitter, Instagram and Facebook. In the Clubhouse app look for and follow @LetRadioShow.See omnystudio.com/listener for privacy information.

Morgan and special guest Megan Winkler talk about Beltane and the thin veil between the worlds. The conversation soon turns into the current astrological energy that will last for the next six months and their views on fire magick. This is definitely a fun episode, filled with lots of practical magick and busy witch tips! You can learn more about Megan at https://www.goodbusinesswitch.com/.

As entrepreneurs, we all dream of having a website that ranks high on search engines and attracts millions of visitors without having to pay for clicks or beg for backlinks. In this podcast, we will explore the secrets to achieving high search results and optimizing your website to become an asset that generates revenue for your business. Our expert guests will share their insights, strategies, and techniques for growing your website organically, without relying on paid advertising or link-building schemes. You'll learn how to identify and target the right keywords, create high-quality content that resonates with your audience, optimize your website structure and metadata, and leverage social media and other digital channels to amplify your reach. We'll also discuss the latest trends and best practices in search engine optimization (SEO), including the impact of voice search, artificial intelligence, and machine learning on website rankings. Join us on this exciting journey from zero to SEO hero, and discover how to unlock the full potential of your website and turn it into a powerful marketing tool that drives traffic, leads, and sales for your business. Links and Resources: LinkedIn: https://www.linkedin.com/in/seoexpert/ Website: Wiideman Consulting Group, Inc  If you've been in business for any time at all, you probably have heard of the Red Bible. The name of the book is called The Ultimate Sales Machine by Chet Holmes, and it's affectionately called the Red Bible because everyone. Who is in business cannot live without it. There's a concept in the book called the Dream 100, and essentially what it boils down to is you want to identify the top 100 people, people that you want to do business with. So when I started looking at this, basically what I started doing, I was not looking at the people. I was looking at the company and figuring out what companies it was that I wanted to work with and then figuring out who owned those companies and that's the way that I was approaching it. And that is not the right way to do it. You want to ultimately work with people and you want to interact. People, and obviously you wanna be able to interact with people that are on your same wavelength, interested in the same things as you are, and then you can make different connections and different, um, introductions and, uh, you know, do things for people that you know that you would like. So it makes it much, much, much easier to be able to do that. Now, I'm not gonna go through all of these because there are quite a few of them, but I've got a spreadsheet here that have things o obviously contact information, email all of their social. Profiles. Then you also want to understand, you know, their family. How many kids do they have? What are their kids' names? Business partners, personal partners, um, childhood influencers, their parents, their grandparents. Is the family involved in the business? If so, what? What type of business influencers that they follow, their favorite podcasts? Are they into cars? Are they into, uh, what type of real estate investment types do they like? Other types of investments, sports, favorite sports teams, favorite celebrities? Um, who's their banker? Who's their bookkeeper per personal assistant realtor? Lawyer, favorite politician, or country club that they belong to. Favor, vacation spots, favorite bands, personal development, history, all of these types of things you want to know and understand. And when you start creating this list, this Dream 100 list, and you know and understand your target people who you want to be able to bring into your life, this information is going to make it so, so much easier. So if you haven't read the Ultimate Sales. I urge you to go and pick up a copy of that book right now.  On the Invest in Square Feet podcast, we unlock the secrets of wealthy entrepreneurship. I'm Matt Shields and my mission is to help you protect your wealth so that you can invest passively in multi-family real estate. Today we are going to be talking about SEO, and our guest today goes way back into the very early beginnings. Everyone knows that SEO is sort of one of those holy grails of business. Being able to generate sales and opportunities without actually having to go out and sell to anyone or market to anyone, but takes a lot of work. Our guest today, Steve, is an expert in SEO and he's been doing this. For about 20-plus years now, so he's seen all of the changes and he understands how Google and how all of the various different algorithms work. There's a lot packed into this episode today, but we're going to learn some effective strategies and techniques for growing a website organically without relying on paid advertising or any type of link-building schemes. With that, let's go ahead and get onto the show.  I think there's, there are three main challenges, right? And each one falls within its respective discipline of what I do. Right? It's tech content and off-page, uh, from a tech standpoint, choosing the right content management system. Mm-hmm. , you know, I find it very challenging in many cases to optimize, um, drag and drop systems like WIC and Weebly. It's very difficult, from a technology standpoint, to have a system that offers all the features and bells and whistles that we need to satisfy Google's recommendations. Uh, great page experience. Mm-hmm.  on the content side, the biggest challenge has always been. Unfortunately on the client side with getting them to contribute to content, I can't tell you how many thousands of rows in spreadsheets I've delivered to clients of pages that they need to create to appear for the keywords that their customers are searching for. Mm-hmm. , and they just won't take the time to do it. They won't even dictate it and have you transpose it in and try to, you know, write it yourself. They, they just, they just don't have the time bandwidth, interest, or understanding. , you know, to complete the content piece. And when you outsource almost every single time, they're gonna get back this content from some vendor and they're gonna go, this isn't how we describe what we do. This isn't how, you know, we would do it. It's like, well, that's why we asked you to write it first. So I think the content piece has always been a challenge, um, on, the off page. You know, getting other websites to link to your website. Mm-hmm. , you know, it's, it's almost like a, there's a stigma to it now. Everyone gets an email every day saying, will you link to me? Sure. And, uh, they don't even open 'em anymore. They know, oh, this guy's trying to, you know, link bait me to, to share something or link to them. So I think, the challenging side of getting links is getting buy-in from the clients on doing so. from a content standpoint that's completely out of the box. Mm-hmm. . Hey, client, help me create an, um, all-inclusive glossary, an ultimate definitive guide too. Um, let's take some of the data that you have that no one else has about your clients, and let's create some content that's based on a research survey and combine it with our data to have this ultimate. Um, research pieces that we think are even our industry peers and competitors might even link to. We did that last year. We did a study of 300 location pages for Starbucks and Taco Bell and McDonald's, and we studied which attributes played a role in them, uh, ranking better than their competition. And before you know it, I've, I've got, you know, platforms like Bright Local linking to us and me. Web Pro News and Site Pro news, and we didn't have to do any outreach to, or emails to say, Hey, were you linked to our page? They were performing their own research on something that they were creating, and they referenced ours because we had data and we had statistics and tables and charts. So it's the off-page side's definitely, the challenge. And of course, wrapping all of that together, the tech. Content and off-page and getting buy-in from the client and from stakeholders are, mm-hmm.  is often very challenging, especially with larger brands. Hey, larger brand. You realize right now you've got over 500 important URLs with other websites linking to them that are serving users and web callers of 4 0 4 air. Yeah, we'd like to get to that, but SEO o on the MarTech side of things isn't really a priority right now. We're working on new platform things and changes and, you know, but, but we'll put it in Jira and we'll get to it in, you know, in due time. Mm-hmm. , you know, meanwhile, all those pages continue to just disappear from the search results. That traffic disappears and goes away forever. We're dealing with, a client right now who's completely blocked the root of theirs. From being indexed by search engines, and we looked at their search console this morning, they were getting as much as 55,000 visits a day to these pages that now no longer exist in Google's results. They're still out there. If you direct type them in, you can go to 'em, but they've blocked the search engines and nobody knows why. It turns out it's probably something having to do with this Microsoft Azure program where they said, Hey, hey clients. You know, we've got a new feature. You can. All the spam bots of the world, just click this button. And somebody said, oh, neat. And they clicked it and not realizing they're blocking Google and being from being able to, you know, to serve their content. Mm-hmm... So, uh, so yeah, I think getting, getting buy-in from, from developers who can talk very savvy to you sometimes and argue with you very well, um, can be a huge challenge. So having documentation. You know, the Google webmaster documentation and being webmaster documentation as an arsenal to combat those situations can help. And the other thing to do is, is to, is to reward those people through recognition when they do fix something, Hey, by the way, I dunno if you realize this, but those 55,000 visits translated into roughly $300,000 a day in revenue. So by you fixing this, you've just saved the company x millions of dollars per year. So kudos to developer Sam, you know, who, um mm-hmm. , who basically saved the company X millions of dollars a year. Don't take credit for it, give the credit to the people who did the work so that they have buy-in and feel like, Hey, I'm, my work is, is validated and now going forward, Sam, can you fix this thing? Yeah, I might save the money, and the company more money. Of course. I'll do it right away. Yeah,  Yeah. No, makes sense. Uh, you, you mentioned there's, you know, essentially there's the, the three different, you know, categories. You've got you, your C R m or your, you know, your platform. Uh, you've got, your content generation, and then you've got, your promotion side of things. Talk a little bit about it. Your, um, your story of finding the best solutions, you know, for each one of those things. I mean, obviously, this has been going on for, you know, a good number of years, but 24 years. Yeah. Yeah. How, uh, how did you determine, you know, this is the best way to be able to do this, and does this change a lot too, with all the differences? You know, the different updates and Sure. You know, obviously, everyone remembers the Panda update, you know, that was a big one. So, you know, does, does, does that kind of shift depending on what new technologies or what new updates are, are coming out?  Yeah, and I wish, I wish there was a one, one solution for all scenarios. Even, in the early days, we would just use static H T M L and we would borrow from c s s, uh, zengar to create lightning-fast tablet designs. Um, and even that, you can't find a single page on that site. Now that. We'll pass Google's web vitals and some of the other technical criteria that we pay attention to. So, um, the challenge is finding a platform that's, that, um, works with all of the different. Technical s e o requirements such as speed, mobile, friendliness, security, web vitals, and accessibility, that that comes fully integrated with all of those features while still being flexible enough for a marketer with no technical experience to log in, and create optimized content Today, you really, you really can't get both, right? You, get WordPress, for example, and there are some ways that you. You can amplify speed using caching and plugins and third-party systems, some of which are getting really controversial, um, that that can make it seem to Google like we're following everything when a lot of times we're just hacking their tests. Testing tools. Mm-hmm. , um, as opposed to actually creating a lightning-fast experience that's still, um, that still enables, the writers and the creators to go in and, and make changes. The other solution is, you know, the, the old school way, let's take. All the new frameworks and all the new technologies and headless and everything that we can do from a technology standpoint and create incredibly lightning-fast, amazing experiences for customers. But in doing so, we've gotta get rid of C M S. And if we get rid of C M S, now the writer has to deliver their draft in a Word document or a Google document and wait for the developer to load it up and then go back to the developer after the fact and have them.  more of the optimizations once the page is live. And that's, that's a grueling process that could really delay things. And if you're trying to rank for a new keyword that people are looking for, you're gonna lose. You need to get that page up today. If you're a news website, you know the moment that news hits within the next two hours, that needs to be live. So waiting for it to go through that dev process.  to deploy content. Mm-hmm. , uh, can be really challenging. So big sites, news sites, LA Times, and, um, New York Times and so forth, all build some homegrown systems that, that work for them, uh, because they have the millions of dollars to do that with. Yeah. But, uh, but for the small, regular day-to-day businessman, um, business people, uh, I think the, uh, the best approach is, is just to let some things go. You want to be able to have the ability to control your content and not be at. Um, you know, um, you know, having to wait for a developer to do something for you. Sure. So I would say just, just be okay with not having all these perfect technical scores. Work with WordPress. If you're on a, uh, if you're selling products and you're doing e-commerce and you have more than 20 products, Shopify or another system that we've worked with for a nearly, uh, decade and a half now, it's called Circuit Networks. They used to be called SEO Cart. They have an incredible, and originally it was SEO Cart, literally. Mm-hmm. So it was. C m s, that that was optimized specifically for ranking and search results. Mm-hmm. , and it works great, for most businesses. Shopify, you know, does have some features like that, um, that have one, one button checkouts, you know, with the shop app. Mm-hmm. And some other attributes that make conversion better, which can affect long-term SEO. So, so I'd, I'd say, you know, tests, those are the two that I know work really well. And every day there are new things coming out that you could test, but I don't like to reinvent the wheel and I don't like. I don't like to pay somebody to make their product better. Mm-hmm. , I get a lot of that where I'm feeding suggestions and complaints to c m s systems and then they go and they fix those things and I'm like, wow. I just, I just literally paid them. To fix their system... Yeah. Yeah. Yeah. And so I, I'd say work with the ones that are already doing well. WordPress will do you just fine if you're a small business and you're doing lead generation and Shopify will do you just fine if you're an e-commerce, um, site. And they're getting better every day because they're getting complaints and suggestions from other digital marketers. Mm-hmm...  Go about qualifying a developer or qualifying code to make sure that it is, you know, using two 2022 standards. And, and processes and, and whatnot. For sure.  I, I think, I think that's where you get a, a, a consultant who specializes in, in web development, you know, not, not to be the person who helps build it, but to be the second set of eyes to make sure that it's being built in a way that. What do you feel confident about in terms of pre-qualifying them? Uh, I would, I would ask to do, or I would have that consultant do an interview with the person to have 'em show the code of how they code. What's your logic look like? Um, how do you, how do you operate? How do you, um, uh, store files? How are you doing with your styles an, your JavaScripts and, and j queries? Um, can I, can I use Python and do some cool things and, and., um, you know, be able to have elasticity in how the site's built or is it very rigid and, um, you know, and, and if something breaks, a semicolon goes away, the whole site goes down. Right, right. So I think, I think there's gotta be that. And the one thing I would look for sure is, is a, a staging environment. Right. I would, I would look for that first, I would say I would always have a staging environment. So before we roll out big site changes, uh, we wanna make sure that everything's on staging and even in the content process, even if we've gotta deploy something in two hours, deploy it in both places on staging and in production. That way you can still get it live, but you don't have to worry about if you do a full site refresh, that something on production gets wiped.  from some change that happened on staging. Mm-hmm. So I would say that would be the one thing I would look for is, is tell me how you operate from a change management standpoint. Mm-hmm. , um, a redundancy standpoint, um, and sustainability. I think if you're paying attention to all those things, um, and as long as you know, you can look at the code and see that, that person's logic as well organized and clean mm-hmm.  and not just a, you know, looks like a, a giant hash and you should be good. Yeah. Yeah. You mentioned redundancy there. What, what are some good? , um, rules of thumb to be able to make sure that, you know, you have the proper backups in place or you know, that the proper, um, you know, just, just the backup to make sure that if the site does go down, you're not gonna lose all of the data that you know has been accrued over, over the years. Yeah, and, this will depend on your CMs too. As WordPress has, has tools and plugins that you could use that will back up the entire WordPress database for you and mm-hmm. , you can run those periodically. It will bog down the storage on your server, so you gotta make sure you also have a purge policy. Um, so you don't wanna have, you know, a year's worth of backups, and suddenly your site just goes down because you ran outta space. Yeah. So I think, I think having, and, and creating some policies to, to manage those backups will help prevent something from breaking, but it depends on how much traffic you get. So if you get a, you know, a ton of traffic. , then you probably wanna run backups, I don't know, every hour. Mm-hmm. , if you're getting somewhere in the middle range of, maybe you're getting, I don't know, 40, 40,000 hits a day or something, um, then you wanna at least backup up once or twice a day. And then if you're, if you're kind of a smaller business and, um, don't get that much traffic, you know, probably once a week or once a month should be more than enough. Ria, once a week probably makes people feel safe. That's Okay, great. I, I've loaded up some pages, but, uh, the whole system just crashed. Don't worry. We'll pull last week's. And we can go to archive.org to get some of that content that we just published a couple of days ago, or we can just load it up again since it's only two days or three days worth, of content that has to be, you know, republished. You, you mentioned, you know, this is the small business, you know, level, this is kind of medium, this is large. What are the, like the, the daily hits that would, you know, sort of, you know, define each one of those, would you say? Sure.  Yeah. That's a good question. Um, Yeah, I would, I would say if, if you're receiving less than 10,000 visits a month, then you probably fit into that, that small business range... If you're getting 10,000 visits, then you know, you're, you're safe running a weekly or monthly backup and probably not having any problems. Um, once you start getting over 10,000 to maybe, you know, 50,000 or so right around that range, then you're probably, you know, middle range, and then anything over 50, you know, it, it could be scary if the site goes down because, you know, as z as I mentioned, that's, that could be a lot of revenue if you look at each visitor, depending on, on how much your average order value is being worth. And, you're getting 50,000 visits, that's $50,000 a day that it could be costing you. And you can see what, your average visit value is, you know, in your web analytics. And if you're doing e-comm or even if you're doing lead generation. And you can get an average of what each customer means to you and what percentage of people who come to the website become customers. You can do that number and assign a value to every lead, every form fill, every chat, click, every phone number, click. You can assign a value to that. Um, and. Uh, it makes it really easy to forecast what new traffic could mean, and mm-hmm. , what a loss of traffic could cost. Yeah. No, makes, makes perfect sense. And I think that that's, I think a lot of people skip over that step to actually define what, you know, what their traffic is actually worth and, you know, what they, what they're true, you know, generating every day based off of, you know, whatever, you know, whatever that number of, of clicks, is. Um, Talk a little bit. Uh, so the second part was, the content generation, right? Yes. So, um, talk a little bit about your story of finding, you know, kind of your best solution, your best path to, uh, you know, create good content. Like you, you mentioned, you, you, you send these lists of topics or, you know, Uh, uh, sure. Um, search phrases, to your clients, but they don't know what to do with them. What, right? Do you have any suggestions on how to, you know, some type of framework and how to be able to, you know, quickly be able to create large amounts of content like that is useful? Or is it Oh, yeah. You know, going one by one that you just have to. You know, start creating content.  You know, we've, we've definitely had to figure it out over the years. Mm-hmm. , because of that same challenge. I'm like, Hey, I just gave you a thousand pages to create over the next, you know, couple of years. Send over the content, I'll load it up, I'll optimize it, and you'll start to appear for more keywords. Mm-hmm. , that's what we used to say. Um, and then some of 'em, plumbers and smaller businesses who come back and. I'm a plumber, period... And you're like, all right. So let's see. Uh, the question was about, uh, you know, leaky drains and what to do. Yeah. And that was the, you know, like the question. So I think, I think content starts off, of course, I always like to have everything be data-driven. So we look at, our search term reports from our Google ads and our being ads, and we figure out what keywords are actually driving customers in sales. Forget about volume. If there are 10,000 searches for a broad keyword like shorts, um, and you don't convert many of those, uh, but uh, a more specific keyword, I don't know, maybe, um, uh, I don't know, kids shorts. It's very specific and it attracts a specific audience of people who are looking for kids' shorts, and that keyword converts for you. Don't optimize your page for shorts, optimize it for kids' shorts. Yeah, you'll get fewer hits, but the hits that you do get will be better qualified. The click-through rate will stay higher in the search results. And Google will really note that u r l was the most helpful to the people that you were actually trying to get to it. Um, so I'd say start with data first, whether it's through search console, uh, Google Analytics data, your Google, uh, ads, search term history, whatever. Um, take all of that and start there. Match those search terms up to the pages you already have, and work on those pages first. Once you've fully optimized every page on yours. And by the way, that process as you're going through it, whether it's just a Google sheet or an Excel sheet, you know, starts with the URL and then page title, focus, keyword word, um, page description, heading tags, subheading, subheading, subheading, image, name, all of the different SEO O attributes, image alt attributes. All of those things can be tracked in one single sheet if you're bootstrapping it instead of using the software. Um, so you, as you list all of the pages that you currently have and all of the keywords you want those pages, to appear for, and then start working through each column to get it optimized and then publish it, that's kind of a. that's kind of a phase one in any sort of SEO timeline let's, let's optimize the pages we already have first, and then let's expand. Now, let's go out to some of these keyword tools. Let's use answer the public and sem rush and mm-hmm. , HRES conductor, bright Edge, whatever you wanna use. And let's, let's pull an aggregate, all of our competing keywords, SimilarWeb, and it's a crazy tool for this now too, by the way. So you take all of those search terms, right? You parse out all the brand names that still exist even after you run that little, you know, intersect to see, you know, the ones that are common among the competition. Uh, and then you take those, match 'em to the pages that you already have and say, okay, great. Here are the ones that we already have and what's, what's missing from our site that our competitors are getting trafficked for that we aren't yet. Uh, maybe you're a spiral staircase company and you don't realize. , um, you know, the, the keywords that they're looking for are the use types like, um, spiral stairs for basement, for attic, for the library. Mm-hmm.  for patio. Mm-hmm... Maybe that's how they're looking for the product that you sell, the uses of how they might use it. So you'll start to create content based on those uses. But to find out,  how they're, you know, finding you and how they're using it. You, you, you've gotta take a look at the, uh, the competitors reverse engineer their keywords, and then you have this universe of keywords. And from that, you know,, you study the information, you find common themes, and then you build a new site map. Either to augment your existing or to completely flush your existing and come up with something that's even more, more structured and intuitive. If you're building your navigation and your website based on how people are searching for what you offer, then you are going to just own it in digital marketing. But if you're building your website and launching content based on what you want to showcase, then it's a business card brochure website not meant for digital marketing, right? You should really build your navigation and your site based on how people are looking for what you are.  and, and building silos of content, starting with the most important, I mentioned spiral staircases, which might be a category. And then under that category, it's spiral staircases for the basement, library deck, whatever, right? Um, as opposed to just, Hey, let's just throw this content on a blog post, since that's easy and quick and, you know, and what happens that gets buried over time in an r s s feed. It doesn't stay in the same silo. And eventually, somebody sees.  from 10 years ago in the search results. I'm like, yeah, I don't think this is gonna be very helpful. Yeah. Yeah. So, so there's a lot of, a lot of lazy approaches in how keywords become content, that, that businesses should just take the three to six months they need to, to create. That comprehensive roadmap so they never have to think about it again. They know exactly what pages they need to have created and nurture over time. Um, and then you just put 'em all on, on a calendar. You have somebody whose job is to go back in and, and every month make sure that those pages are performing well in terms of keyword rankings, driving leads, click-through, rates improving. And whenever you see any of those different metrics start to.  then that gets, you know, a ticket created for somebody on the writing team or tech team, depending on what the problem is. Um mm-hmm. , you know, to address. And if you're smart, you're also watching, cuz you probably got 10 to 20 really important pages on your website. Right? You're smart. You're also watching the 10 to 20 important pages on your competitor's website using tools like Visual Ping. , P I N G, so that when they do make an update, change an H one tag, add an image, add a video, add more content, whatever they happen to do, you'll get a little notification and you can keep an eye on what they're doing and, and maybe even test some of the things that appear to be working for them, so that way you're not blindsided. And one day wake up and find all your competitors with these beautiful product tiles under the listings. And yours just is black text and a blue link. Yeah. So, um, I, I think that's something. Businesses should really get with their digital marketing team and company and say, what is our content roadmap? how did you, how did you put this together? Was it from our own data and from competitor insights? Um, and what's missing? What's the keyword gap? What are we missing? What are we not appearing for that competitor that we need to improve upon, and how are we going to track that? Uh, I think that's, that's a key element of content. And, and you're right. I think, I think in a lot of cases, you know, the, the, the client just doesn't have the time or the energy or. Desire to create a really great page and they'll create these crappy pages. You mentioned the Panda update. Thin Yeah. Thin content. You know, if you throw a paragraph up and you wanna compete against the page that's got 3000 words, six subheadings, four unique images, and a video on it, good luck, Yeah. Right. Don't waste your time creating a page if you're not going to make it better than the number one ranking result for the keyword you hope your page is gonna rank for. Yeah, no,  that makes, that makes perfect sense. W uh, uh, when you, when you go through, Uh, you have a new client, do you often run into situations where the client may not necessarily know who? You know, there, their top competitors are, or does everyone pretty well have, and, and you know, with that, how do you identify who your top competitors are? You know, do you just do a Google search for whatever your topic is and whoever shows up at the top, maybe they're, you know, doing a sponsored ad or something like that? Those are your competitors or is there, is there a, a deeper strategy to be able to identify, you know, who those key players are that may go after those long  tail keywords? You have 16 months of data, right, Matt? And, and search. You have 16 months, so you could, you could do a filter in the search console where you remove your brand name even, and see the non-branded searches that you're, your site's coming up for it. You could even look at the words that they use for branded searches. How are they putting in your name and what they were searching for? You can get a lot of that, that initial data right from the search console, go out to Google, perform a search for those keywords, the non-branded ones, um, and find, the competitors that are appearing for those search terms. Uh, and then you take those competing. If you put them into keyword tools and you might find some even bigger opportunities. Um, but you, I would start there, start with how people are already searching for what you do if you've been around for a while and then, you know, find those I competitors, the ones that appear for the keywords that you wanna appear for. I get that a lot from some of our clients. Like, well, those aren't necessarily competitors. The, you know, the Grubhubs and the Uber Eats, you know, we actually sell through them. Uh, yeah. But they're outranking us for restaurant delivery in our area and we want that.  and you're paying a premium to have them send your orders in. Whereas if they went to your website and ordered and went through GrubHub or, or yeah, Uber Eats through your site, you pay a different fee for that. So, um, don't you wanna save some money on that? And, yeah, outrank that competitor by having a better restaurant delivery page than them. So I think, I think a lot of times there's, there's that two parts, right? They know who their direct competitors are, but not who their eye competition is in search results. And then the second part of that is, is convincing them that even, even industry websites and, and, and retailers of their products are competitors, Amazon is every. You know, e-commerce competitor. Yeah, sure. And they win 90% of the time. So you've gotta get really creative to make your page better and more helpful and convincing. Because unfortunately 50% of the users are gonna go, okay, this is $59. Um, doesn't seem to mean any kind of sale or offer or anything compelling to make me want to click. Let me see what they sell it for on Amazon. Yeah, that's exactly what they do. They take that product title, they copy it, they go to Amazon, they see if they can get a better price, and now that company just lost what, 35%? Of the potential extra profit they could have had if they went directly to the website. So I think, I think it's really spending some time with the usability and conversion rate team. Even if you're delegating it to somebody who isn't an expert at it, um, get them some training. Have them go to some conferences, and read some books. Tim Ash has a great book on landing page optimization. Throw some sales principles in there, trust, reciprocity, urgency, and scarcity. I remember, um, a watch, uh, consignment site we worked with that, um, was like, Hey, we got a problem. We've got a ton of inventory right now, and I need to get rid of some, uh, because, you know, we have to keep this balance of what's coming in and what's going out. And we're overstocked We need to get rid of some products. So we put up, a cool little box. When you're on this page looking at a, you know, a $5,000 Rolex watch and you're, you're looking at it for four seconds. All of a sudden this little box comes in, not a lightbox. It actually pushes the content down. And isn't an intrusive lightbox and has a little timer on it and it says, mm-hmm, buy, buy this watch within the next 20 minutes. Cuz remember it's a $5,000 watch, um, you know, and save $700 or save, you know, 800 bucks or whatever it is. Um, so that creates a sense of urgency and there's this ticker going down that says, yeah, this is going away. Oh, and by the way, Three other people are watching this right now. Oh, right. Yeah. Yeah. So there's, there are some really creative things that you can do using sales principles to keep them from leaving and going somewhere else. But, um, but I think that's a big part of it, of, of content. It's not so much just having the better content, but it's also about buyer psychology and making sure that you're talking to the right people with the right. You're, you're not on a b to a B2B site saying Buy now. On your b2b, you're saying learn more on your b2c. You're crossing off your price and putting better pricing and, and, um, timelines on when it ends. And again, creating that scarcity urgency mentality. Mm-hmm... So anyway, kind of breaking away a little bit from overall content strategy, but that's something that. Uh, often gets neglected. Yeah, no,  That's so helpful. Um, then lastly, the, the tool or the, the, uh, connecting to other people that, that you mentioned kind of that third prong. What, what are some of the things that you've learned along the way, you know, for, for best practices there, you mentioned, you know, creating the content, uh, uh, that people would reach out and, you know, link to you, so you kind of take that work out of it? Um, you know, what are some of the frameworks to, be able to put that type of content together? Um, you know, making it valuable, putting it in the right place so that people, you know, can find it, who are looking for that, you know, tho those types of things.  Yeah. And, and have it support the lower funnel. Not be in its own silo. Um, so questions, what, when, why, where, how, um, ideas, tips, strategies, checklists, right? Guides mm-hmm.  documents, um, uh, all of those types, of queries that are being made are potential traffic opportunities for you. So I would, I would definitely take some time, to look at tools like Answer the Public dot. Go into s SemRush if you use it and click on the questions tab. Go into conductor searchlight, you know, and filter based on, um, on the upper funnel. Uh, filtering so that you're, you're looking at keywords where people are, aren't necessarily ready to buy or even considering buying, they're trying to solve problems. Those types of queries can generate a lot of traffic for you. Even, our little page on wire Yelp reviews or how important are Yelp reviews and, um, anatomy of a local landing page, right? All of those types, of queries. Our upper funnel, they don't necessarily drive customers right away mm-hmm. , but they can play a big role in, um, helping us to attract links to our sites as well as, um, uh, triggering remarketing so that we can bring them into the lower funnel eventually. Mm-hmm. , getting them to opt-in and seeing where they are, you know, and. In our own CRM and just continue to nurture, and nurture that lead until they actually become a lead. Um, I think that's, that's a great way. And, and so there's, there are a million different strategies and we've, what we've done, we've evolved ours over time. We used to say, here's, here's the, you know, uh, suspicious links we should probably clean up. We put that first. Um, Google's done such a great job recently of filtering a lot of that out, that we don't pay as much attention to it. So at the end now, um, here are where. The top competitors in your industry are getting links. So we'll take the top 20, 50, 100 competitors in your industry, uh, run them through, you know, um, a link research tool, and come up with a list of the ones that are linking to most of our competitors. Hey, you're a surgeon. Surgeon.org is linked to all of your competitors except for you, right? Mm-hmm. Yeah. So finding, finding those, those semantic opportunities. So what we've done is we've broken it into two phases. Uh, we've broken it into quick wins. , right, which is three to four months of some quick wins. And then we, we've, um, have a phase two where we get into more of, The more challenging types of and, and more resource heavy types of link building. Now the quick ones are easy. The first thing you do is, fix all the broken links. If there's a lot of, you know, links coming to your website and they're going to four or four pages, let's redirect them to the most, uh, to the corresponding page that you moved it to so that you can get back those links. Uh, a major restaurant brand we work with had, what was it? 5,000 links pointing to. 15 different, four or four Veterans Day free meals pages. Wow. Wow. So we created a static, you know, URL. Mm-hmm.  an evergreen page. And we redirected all 15 of those four, four pages to, the new page. And we reclaimed 5,000 links almost overnight. You can log into your Google Analytics, go to content, um, uh, do a filter by title, and look for any title that includes not found. Take that list, put it in a spreadsheet, and then put a column next to it of where those pages should be. Set that redirect in place, and probably within a couple of days you'll reclaim a dozen, maybe a couple hundred wow links that you would've lost. That's number one. Unlinked Mentions are another easy way. Any website that mentions your brand but doesn't link to, you can reach out and say, Hey, it might be helpful to your users if they can click on our name and visit our website. Don't ask for the link. That's, you know, again, it's, yeah, it's a stigma about it. Right. Um, the other quick win that you could do, um, so we've got broken links, uh, we've got unlinked mentions. Uh, what's another really quick win of something that you could do that doesn't take a lot of time? You could do the same thing with the broken links.  competitors. If competitors have pages that went away and you can create a better page than what they had, then you can go back out to those websites that were linking to your competitors, going to a four or four page and saying, Hey, we've realized this link is dead. Maybe consider ours as a replacement for it. Mm-hmm. , ours is, you know, it's, it's up to date, it's 2022. It had some cool things in it. Yeah. If ever mentioned you in it. Right. And sometimes doing a little bit of that ego bake can help. Yep. Uh, then getting into the more complicated, let's get those links. Competitors have. Let's create some really creative ideas. Let's, let's create some tools, some calculators, and some features on our website that everyone will wanna link to. Hey, we're a design site. Let's create a color palette page that's super dynamic and interactive. It's gonna cost us $15,000 to do it, but we're gonna earn 15,000 links out of it, and the whole industry will be linking to us as a resource because of all these great tools that we have on ours. let's, let's solve the common problems that our customers have. Hey, customer service. What are the questions that you get every day? Mm-hmm. , let's create some answers on our website that could solve those things. Let's scrape Cora and answers.com for questions people have in our industry. Mm-hmm. , you know, and, and create content around those topics. Um, Some of my favorites. Um, progressive has a dress-like flow for the Halloween campaign that I love. Okay... I love watching how many people go to Progressive cause they wanna dress like Flow for Halloween. Yeah. Um, uh, when web design goes to hell, is this article by, um, was it the oatmeal? And I remember as a web designer reading, this graphic. And going, oh my God, that's so true. So many clients think they know so much more than we do about what we do, that we get to the point where we're just like, like, look, just do whatever you want. Yeah. But it's this funny comic that's earned thousands of links to it because of it. Resonates with, um, you know, with a, with a certain audience. And every day more and more people are sharing this and re-sharing it and, Hey, doesn't this client remind you of this link? Right? Yeah. Yeah. So, um, yeah, there's, there's a lot of cool ideas. You could do a Google search for great link-building ideas and or link-bait ideas and, and find a huge library, uh, that exists out there, ways that you can attract visitors to your website using, you know, link bait tools, guides, glossaries. Uh, you could do some cool things like scholarships. Community events are huge. If you can do a community event and then go to your neighboring businesses and get them to link to you, especially if you're a brick-and-mortar and you're trying to get people to your restaurant mm-hmm. , you can go out to all the other businesses in the community and, and invite them to participate. They're not gonna have time. They're not gonna have money to donate, but they're gonna feel bad that they have neither, and they'll at least give you a link in their blog post to help you promote the.  and how great would that be for Google to find hundreds of links to your site from neighboring businesses that are all linking to, with maybe even with your name, address, phone number, and a short description of what you do that might include keywords. Right, right. So I think, I think there's, a huge, um, unlimited, infinite, um, idea library of what you could do to attract links without having.  do a lot of outreach.    All right. So did you get a lot of value out of this one? I know that I did. I feel like topics like SEO are one of those things that pretty well every single business owner needs. But every single business owner struggles with it. It wasn't necessarily called out in the show, but I want to stress how important it is for people to be linking to your website. So when you think about this, this is just like humanity, right? If you have someone who's very, very popular, who has a lot of people, Who are connected with them, and a lot of people who want to be a part of them, you should consider your website the exact same type of thing, right? If you have a lot of people who are wanting to link to your website and, and posting your link on their website. You are a quote-unquote popular website, right? So just like if you're a popular person, you're going to have a lot of connections all over the place. The same is true with this, but typically a lot of people will approach this process in a very, very spammy type of way where they're. Essentially begging for people to post the link to their website, you know, on their website. So not very, very effective. What Steve talked about today was creating a report and what a lot of people end up doing with this report is they will put it behind a. A wall where you have to get, give the email address in order to get, be able to get this report. What Steve is suggesting is taking that same type of report and essentially just posting it on your website and giving it away for free, so that way then other people will. Link back to you. Other people will link to that report. They'll, they'll show that report on their website through the link, and then that's going to help your SEO as well. So different mentality, a different way of being able to use those types of assets that typically you're holding to yourself. Give it away and let people link to you to create that popularity and that way you're going to have this wave of SEO. The link-building ability that's gonna start growing and, and driving traffic to your website organically. Steve has a great special for us here today. Normally this costs about 600 bucks, but he is giving it away to our listeners for free. So if you go to the academy of search.com and use the code s e o, Steve, you'll get the course for free. Remember that was $600 and you're going to get that course for free by going to the academy of search.com and using the code SEOSteve. If you want to reach out to Steve directly, he can be found at SEO Steve pretty well everywhere. And Steve also said that if you ever have any questions like, why am I not ranking for this SEO term that they offer? His team offers Free advice on his social channels, and that is just Wiideman, which is at Weedman, W I I D E M A N. And if you want to understand what the wealthy do, head over to invest in square feet and sign up for the newsletter. We include additional tips that you can only get from the newsletter and we. Reveal investment opportunities that you can only get introduced to through the newsletter. We drop every Wednesday, and we are available on whatever podcast platform it is that you use.  

The Green Bay Packers run defense struggled the last few years because the defensive front hasn't been good enough, particularly inside. Devonte Wyatt was supposed to help, but he couldn't get on the field last season. How can the Packers shift that trend this year? It's not going to be easy. We explain why. Follow & Subscribe on all Podcast platforms…

Pastor Josh introduced "Through Thick & Thin," a new series that looks at the importance of friendships. In Sunday's talk, he reminds us why friendship matters and shares three reasons from the Bible why we can believe it. // Verses and message notes: www.theridge.church/notes // Join us live online or in person Sundays at 9a + 11a: www.theridge.church/live

This podcast is for entertainment purposes only in this episode I discuss my current Declutter and continuing to focus my efforts.

So we've been looking at this beef market expecting a spring increase based on better demand with spring.  Retail demand has been pretty tepid, so beef producers are going to force this market higher by restraining supply.  We've seen this over the past few weeks but they are serious now.  Last week was a total of 603K head harvested, down from the previous week's 651K head.  This week is shaping up to be very close to the 603K head number which has got some buyers a bit uneasy and packers are pushing up prices quickly.  Last week was the time to buy, this week will be better than buying next week.  All segments of the beef complex are moving higher. Thin meats like flank and skirt and leading the way as buyers want to cover their needs for Cinco de Mayo.  If you need beef, buy now, don't wait.  Waiting will cost you money. Savalfoods.com | Find us on Social Media: Instagram, Facebook, YouTube, Twitter, LinkedIn

On this week's episode, the guys react to what has been an entertaining and competitive play-in tournament so far. They then dive deep into the first round matchups and provide their predictions.

Thick stand? Thin stand? How does your wheat look as the growing season revs up with mid-April heat? In Ontario, RealAgriculture Agronomist Peter Johnson likes what he sees and says it’s time to get out, scout winter wheat fields and assess those stands. Looking back on data from the first two years of the Great... Read More

Today's podcast guest is Genevieve Prushinski, and HEAS-aligned, anti-diet Dietitian working at Balance Eating Disorder Treatment Center in NYC - one of the nation's best treatment centers. She answers questions from you that you submitted on Instagram! Topics we cover: - her personal experience with an ED and recovery process - grieving the thin dream - how it's not all about the food - using ED behaviors to communicate emotions - how to support a loved one struggling with an ED - the difference between anorexia, bulimia, ARFID, EDNOS, atypical anorexia - why recovery is worth it Learn more about BALANCE TX Find Cara Website IG Enroll in Food Body Soul - The Academy Self-Paced Program

Night School #546: "A Thin Membrane" by Every Night's A School Night

Today's guest Lilly Lewin is a worship curator, author, artist, and founder of Thinplace NASHVILLE, and Finding Your Thinplace. She creates sacred space prayer experiences and leads workshops and  retreats on sabbath and prayer and pilgrimages to help people discover their thinplace..the place where they feel God's pleasure and presence. Her passion is to help people of all ages engage God using all their senses and bring art & artists back to church. Lilly and her husband Rob live in Nashville, TN where she's on the lookout for good coffee, dark chocolate & the best place to watch the sun set. She is a big fan of Instagram @lillylewin, writes a weekly blog post called freerangefriday at godspacelight.com and creates resources for worship at Free Range Worship. Support the showWhen in Western New York, please join Pastor Tara in worship at First Presbyterian Church of Jamestown NY on Sundays at 10:30 am.

Do you ever find yourself struggling with food cravings and unsure how to address them? In this episode, we explore the root cause of food cravings and provide practical strategies to help you overcome them. As a Certified Integrative Nutrition Health Coach and Brain Health Licensed Trainer, I share insights and tips on how to identify triggers that lead to stress eating and how to replace unhealthy habits with better ones. Join me as we delve into the fascinating topic of food cravings and learn how to achieve a healthier and happier life. In This Episode: • Understanding the root causes of food cravings • Identifying triggers that lead to stress eating • Practical tips and strategies to overcome emotional eating • The importance of getting healthy on a holistic level Links To Things I Talk About: • My latest blog post on "Stop Stress Eating Now: 10 Solutions to Regain Control of Your Eating Habits and Reduce Anxiety": https://rawfoodmealplanner.com/stop-stress-eating-now-10-solutions-to-regain-control-of-your-eating-habits-and-reduce-anxiety  • Checklist on how to diversify your gut microbiome: https://rawfoodmealplanner.com/how-to-diversify-your-gut-microbiome  • Strategies sheet for intermittent fasting - "Fasting Made Easy in 7 Steps":  https://rawfoodmealplanner.com/fasting  • Bright Line Eating: The Science of Living Happy, Thin and Free: https://bookshop.org/a/5571/9781401952556  • Lisa Angel Smith on IG https://www.instagram.com/lisaangelsmith/  Help Your Health-Conscious Friends Achieve a Healthier Life... If you like The Raw Food Health Empowerment Podcast, subscribe and you'll never miss an episode. And if you really like The Raw Food Health Empowerment Podcast, I'd appreciate you telling a friend (maybe even two). Let's spread the word about achieving a healthier and happier life! // HOST Samantha Salmon, Certified Integrative Nutrition Coach and Brain Health Licensed Trainer The information provided in this broadcast is for educational purposes only and is not intended as medical advice. These statements have not been evaluated by the food and drug administration, or the equivalent in your country. Any products/services mentioned are not intended to diagnose, treat, cure, or prevent disease.  RawFoodMealPlanner.com © 2023

On this week's episode, the guys go through their selections for MVP, DPOY, ROTY, 6MOTY, and more. They then share their All-NBA teams and who barely missed the cut. They wrap up with a discussion around some of items in the latest CBA.

Kenji created quite a stir recently with his column on Chicago Thin Crust Pizza in the New York Times. We're gonna talk about that column and many other pizza related topics on this episode of Special Sauce.

Luke Burgis joins the NIA boys to discuss Mimetic Desire, Thick vs. Thin Desires & Power of Memes.Timestamps:(00:00:00) - Intro (00:02:33) - Meme of the Week(00:04:18) - Jack & Luke's Collab(00:06:07) - Visualizing Mimesis(00:08:48) - Wanting's Backstory(00:10:33) - Meme Culture is Everywhere(00:12:26) - TLDR of Mimetic Desire(00:14:42) - Examples of Mimetic Desire(00:18:46) - Mount Rushmore of Meme Masters(00:22:39) - Role Models vs Models of Desire(00:25:52) - The Power of Mimetics(00:27:38) - Thick vs Thin Desires(00:35:57) - Mimetic Rivalry Explained(00:37:32) - Mimetic Desire is Natural(00:40:45) - Optimize for Yourself(00:48:26) - A.I. and Mimetic Desire(00:52:51) - Chat GPT vs Bard(00:53:46) - Generative Art and Society(00:58:20) - The Stendhal Effect(01:02:07) - Reacting to Twitter's “For You” Algorithm(01:05:17) - How Twitter's Algorithm Works(01:13:30) - Reacting to Twitter's Verification Reception(01:23:50) - Peter Theil and Mimetic DesireWhat Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Watch + Subscribe on Youtube:https://youtu.be/vpA5k1c4Ey4Listen into our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:@bzaidi@trungtphan@jackbutcher@niapodcastFollow NIA on social:Instagram: https://www.instagram.com/notadvicepod/Facebook: https://www.facebook.com/profile.php?id=100089813414522TikTok: https://www.tiktok.com/@niapodcast Links Mentioned:Wanting (Book): https://amzn.to/43a9aioAnti-Mimetic (Newsletter): http://read.lukeburgis.comRIDE/DRIVE (Creator Notes): http://ride.lukeburgis.comVisualizing Mimesis: https://vv.mirror.xyz/5O3L9nsYfmYyYAdnAtS-SbA7N6NDAUR7mzdAfmiRlrcThe Myth of Artificial Intelligence by Erik Larson: https://bit.ly/3zvJq2iFounders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley by Jimmy Soni: https://amzn.to/3K4idbO Hosted on Acast. See acast.com/privacy for more information.

A class of drugs typically prescribed for obesity and diabetes is shrinking the bodies of those who can afford it. Jia Tolentino, staff writer at The New Yorker, and author of Trick Mirror: Reflections on Self-Delusion (Random House, 2019), discusses her latest piece on the rise of Ozempic, and how it may change our perception of fatness.

As we wrap our series, "A Thin Blurred Line," we take a moment to sit down with an investigative journalist who has covered incidents such as the ones in the media - Elijah McClain and Tony Timpa. We discuss both cases with her in this great conversation with someone outside EMS.  Listen in as we talk with Cary about her experiences, what she found during her investigation into these incidents and how they impact EMS. Cary is a reporter for the Marshall Project and has been reporting on public safety for numerous years. You can follow Cary on Twitter Check out the Marshall Project on Twitter and on the Interwebz Follow the PragMedics on Instagram and Twitter 

Hey guys, in this last episode of Thick & Thin, I tell the story of Pandora's Box, a powerful box that contains all of life's miseries yet can still bring hope. Thank you all for listening to this podcast, and I'll talk to you guys later; bye!  Thanks to our sponsors! This episode is sponsored by BetterHelp. Give online therapy a try at https://www.betterhelp.com/KATY and get on your way to being your best self Download the Zocdoc app for free at https://www.zocdoc.com/thick // Follow me on IG: instagram.com/katybellotte // Sources: https://greektraveltellers.com/blog/30-of-the-most-famous-tales-from-greek-mythology https://www.tribuneindia.com/news/archive/musings/how-hope-crawled-out-of-pandora-s-box-525068 https://en.wikipedia.org/wiki/Pandora Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this week's episode, the guys first open by discussing the ongoing trend of load management across all teams. They then dive deep into the West playoff race, touching on the struggling Mavs and whether Luka deserves more criticism. They discuss the recently surging Wolves and what their future looks like before touching on some of the other teams at the bottom end of the bracket. They end with some of the ideal first round matchups they would like to see.

Everything can be misunderstood –– even sea anemones. In this episode of Thick & Thin, we see how a change in perspective can lead to newfound truths and discoveries; and how maybe not everything we learned from our history textbooks is true.  Thanks to our sponsors! Right now, you can get a FREE 45-day extended trial when you go to https://www.canva.me/thick // Follow me on IG: instagram.com/katybellotte // Sources: https://allthatsinteresting.com/essextella-asherae-anemone-fossil https://en.wikipedia.org/wiki/Lagerst%C3%A4tte https://www.britannica.com/story/was-napoleon-short#:~:text=Napoleon%20was%20thus%20average%20or,that%20the%20emperor%20was%20short https://www.encyclopedia.com/social-sciences/applied-and-social-sciences-magazines/napoleon-complex Learn more about your ad choices. Visit podcastchoices.com/adchoices

“You can never be too rich or too thin” claimed U.S. fashion magazine “Harper's Bazaar” in 1963. The aphorism may be witty but it certainly isn't true. If one's finances have been won by ruining every other aspect of your life, the other four Fs, Family, Fitness, Friendship and Faith, then maybe you are too rich. And regarding being thin, of course one can be too thin for good health. But how do we lose weight? Many of us are dragging around a few extra kilograms. Yes, I know, eat less and exercise more. But eating feels good, that's all there is to it. And exercise is hard. But wait! ancient Jewish wisdom offers the solution. You know how you stop eating when your brain receives the “Stop-I am full” signal? What if you could get your brain to receive that signal before your fourth helping of Crème Brule. Why do we have one long gastro-intestinal tract with mouths for eating and speaking at one end, and at the other end, the orifice for defecation? Want to see the digital library pack? Click here https://rabbidaniellapin.com/product/digital-download-library-pack/  Passover coming up very soon. It's all about eating and speaking. Do you like model trains? Do you know what they are?   Learn more about your ad choices. Visit megaphone.fm/adchoices

Foul play? A CIA coverup? Or just a bad trip? In this episode of Thick & Thin, we dig into an unresolved case from the 1950s to see how a man of science ended up dead on the streets of New York City.  Thanks to our sponsors! Get 22% off @iherb with promo code THICK at https://iherb.com/?rcode=THICK ! #iherbpodcast // Follow me on IG: instagram.com/katybellotte // Sources: https://www.nytimes.com/2023/03/02/nyregion/hotel-pennsylvania-nyc.html?campaign_id=190&emc=edit_ufn_20230312&instance_id=87501&nl=from-the-times®i_id=133543685&segment_id=127574&te=1&user_id=68844de8ebeb87a0549605027b7f4faa https://www.theguardian.com/us-news/2019/sep/06/from-mind-control-to-murder-how-a-deadly-fall-revealed-the-cias-darkest-secrets https://unsolved.com/gallery/frank-olson/ https://www.thedailybeast.com/did-the-cias-dr-frank-olson-jump-to-his-death-or-was-he-pushed Learn more about your ad choices. Visit podcastchoices.com/adchoices

PHOTO: NO KNOWN RESTRICTIONS ON PUBLICATION. @BATCHELORSHOW #Bestof2022: #MilkyWay: The Thick Disk, the Thin Disk, and the Halo. Ken Croswell, ScienceNews.com (Originally posted March 229, 202) https://www.sciencenews.org/article/milky-way-galaxy-history-timeline-evolution-disk Ken Croswell, Scientific American; astronomer and author: The Alchemy of the Heavens, Planet Quest, Magnificent Universe, See the Stars, The Universe at Midnight, and Magnificent Mars.