Podcasts about i love marketing

Play Episode Listen Later Nov 20, 2024 52:08

In this episode of Welcome to Cloudlandia, we explore our travels through Nashville and Chicago, highlighting the growth of these cities and our celebration at the Maxwell Clinic. Back in Toronto, we discuss new bike lane legislation and upcoming events like the Genius Network in Phoenix and our local FreeZone gathering. Dan updates us on the progress with his stem cell treatments. Our conversation shifts to artificial intelligence and its transformative potential. We examine how AI is changing productivity, eliminating routine tasks, and sparking creativity. Inspired by Elon Musk's simulation theory, we dive into philosophical questions about reality, pondering whether our existence might be a sophisticated technological construct. We explore the rapid evolution of technology, tracing the journey from basic video games to immersive virtual realities. The discussion covers autonomous driving and other technological innovations that are seamlessly integrating into our lives. We introduce three key questions designed to improve decision-making and productivity – insights that could have been groundbreaking in previous eras. The episode concludes by celebrating teamwork and collective problem-solving. We draw inspiration from historical figures, highlighting how combining diverse skills can lead to remarkable achievements. Our exploration invites listeners to reconsider the boundaries of technology, creativity, and human potential. SHOW HIGHLIGHTS We begin by discussing our travels to Nashville and Chicago, highlighting the growth and dynamic energy in these cities, as well as our experiences at the Maxwell Clinic and various social events. Back in Toronto, we note the political stir caused by new bike lane legislation and share our excitement for upcoming events, such as the Genius Network in Phoenix and the FreeZone gathering in Toronto. Dan shares updates on his year-long journey with stem cell treatments, revealing promising results for his knee and Achilles tendons. We explore the transformative impact of AI on personal productivity, emphasizing its role in eliminating mundane tasks and enhancing creativity. The conversation delves into philosophical implications of AI and simulation theory, inspired by Elon Musk's ideas, and we ponder the possibility of our existence being a grand simulation. We discuss the limitations of virtual reality compared to the rich sensory experiences of the real world and consider the acceptance of life as it is, even as new technologies emerge. Three crucial questions are proposed to streamline decision-making and productivity, offering insights that could have revolutionized lives even in past centuries. We highlight the importance of teamwork in creativity and problem-solving, drawing lessons from historical figures and emphasizing the power of leveraging collective skills for success. The episode includes a reflection on the evolution of technological advances since the 1940s, and how new technologies are now seen as normal parts of life. Throughout the discussion, we maintain a focus on practical applications of technology and the significance of being content with life's current state while remaining open to beneficial innovations. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr. Sullivan, Dan: Mr Jackson. Dean: Welcome back to Cloudlandia. Dan: All the windows repaired, the shingles put back on the top of the house. Dean: Yeah, we didn't. Luckily, no damage to the house, but lots of trees. We had some hundred-year-old oak trees that toppled up from the roof, didn't? Dan: make it, didn't make it, didn't make it, didn't make it. Dean: Didn't make, it Didn't make it. Dan: Well, they had too many leaves, they caught the wind. That's exactly right there. Dean: So you have been on a whirlwind tour, You've been all over huh, well, just basically Nashville. Dan: Where were we before? I'm just trying to think yeah, well, we were in Chicago, but we just came back from six days in Nashville, beautiful, beautiful it was, you know, high 70s, low 80s, but just beautiful. And this was four days at the Maxwell Clinic and then we stayed an extra day because David Hasse and Lindsay, his new wife, got. They were celebrating their marriage and we were there last night and there were. You know, richard Rossi was there. Lior Lior Weinstein. Dean: Jack Jacobs was there. Dan: Yeah, yeah, yeah, jay Jacobs. Yeah, yeah, yeah, jay Jacobs. You know a whole number of people. Dean: Well, very nice. Dan: Yeah, right on the river. We were right on the Cumberland. You know it's very nice and they were doing a. When we left yesterday morning it was Marathon Day in Nashville, so we had to negotiate a different route to get to the airport and today they have a big regatta right down the river. All the boats were out yesterday practicing. Do they call them boats? I think they must call them boats. They are boats. Dean: Skulls, is that the racing thing that they do, you mean? Dan: Yeah, the racing. They're all skulls, Skulls yeah, yeah, small, medium and large. Dean: Oh, that's interesting. Dan: Yeah, but Nashville's growing. It seems like a boom town. Lots of cranes, lots of new projects going up. Nothing to compare with Toronto, but still a decent growth. Dean: Are you back in Toronto now? Dan: Yeah, got back yesterday and it's fall. Now it's fall. That's what my friend Glenn. Dean: I talked to him today. He said it was a little bit cool. Now it's like it's official yeah. Bright, orange tree, everything yeah. Dan: All the posing that the city was doing. No summer's not over, summer's, not over. All the posing has stopped, so it's you know, what you would expect close to November. And anyway it's good, yeah, yeah. And we're going through a big thing here because the premier of the province, rob Ford, has decided that bicycle lanes are not good for traffic and he's now passing legislation or he's going to put into place legislation that if a bike lane is causing traffic congestion, the bike lane has to go. And this, of course, is you know. This is the work of the devil as far as a lot of politically inclined people, but it's a disaster. They did a lot of it during COVID. Dean: There wasn't much traffic. Dan: They took advantage when they put in a ridiculous number of bike lanes, which you know in Toronto get to about six months a year because nobody rides their bicycle in January and February and anyway. But it's causing, you know, it's causing a wonderfully satisfying outrage on the part of people that I don't vote the same as they vote. Oh yeah. Dean: This is going to be a big month here. We've got coming into, so we've got the election coming up. We've got we'll be in Phoenix right after the election for Genius Network and then we'll see you there. We'll see you there and then I'll see you again. I'm going to be back in Toronto. We've got our FreeZone first week in December and then I'm actually going to do a Breakthrough Blueprint event in Toronto the week of US Thanksgiving in toronto monday, tuesday, wednesday prior to our prior to free zone. Dan: So, yeah, lots going on I might have made it, except I'll be in buenos aires that week yeah, what's your? Dean: this is that's my big uh goal here. You know, 12 years in and we've still. It's a dan sullless Breakthrough Blueprint event 12 years 12 years Dan we haven't sunk your battles. Dan: Well, a little bit, you know, a little bit of marketing in our direction would probably help. Dean: You're susceptible to marketing Right. Exactly I love it. Dan: Yeah, I'm a sucker for a compelling offer. Dean: Listen, I'm excited to hear your. I'm interested to hear because you're coming up on. It's been a year now. Dan: Right for your stem cell Started yeah, just the first week of November last year was the first stem cell injections. Dean: So one year you've gone four times. Dan: Yeah, it's pretty good. But what we've discovered is, you know, it's an old injury, it's a torn meniscus in 19, so you know, pushing 50 years and so the cartilage got worn down because of the torn meniscus and now the cartilage is back to what it was regrown. It looks to be like a quarter inch of great cartilage, but there was damage to the ligaments, because when you have an injury like that, your body rearranges itself to cut down on the pain. Your body rearranges itself to cut down on the pain. And now, so in last week of November, probably close to Thanksgiving Day, I'll get stem cell injections in my ligaments and we'll take it to the next level, you know, but I, yeah, I will get better. And you know I had two torn Achilles tendons within a couple of years of the knee injury, and so I got injections for those two injuries last March. And within five weeks I regained all my flexibility in my ankles. So that went really fast, yeah, and you can't, you don't really fix them. You know they're because they're a bit shorter because of the injury. When they put them back together again. But, what happened is. There's a lot of calcification that grows up over 40, 40 year period and all the calcification disappeared. It was kind of strange. They said it'll take about five weeks and week one nothing, week two nothing. Week three nothing, week four nothing. First day of the fifth week, all the calcification disappeared. Dean: Yeah, Wow, that's awesome. Dan: And I'm sitting here rotating my ankles very proudly, even though you can't see it. Dean: I can see it in my mind. Dan: Yeah, I'm doing it. Yeah, a lot of push off that I didn't have and everything, so I'm a great believer. Dean: Maybe you'll be able to talk to basketball now? Dan: No, well, it depends on how. I yeah, I mean, it's a function of where the rim is, it's not a function of where the ground is. Dean: Oh, that's so funny, that's easy. Dan: That's easy. You just have to know the person who controls the rim. Dean: Uh-huh. Dan: Yeah, yeah, but it's been great and you know I've been doing a lot of, you know, interesting articles. There's just so many articles these days on artificial intelligence and you know the hype period seems to have reached its dismal end and you know they're not seeing the returns. You know the big corporations who pile billions and billions of dollars, they're just not seeing the returns and their investors in the stock market are not very happy with big payouts investment but so little return. I mean you're talking people who put in $100, $200 billion and then they're getting that $3 billion return, which is okay if you own the company 100%, but it's not good if you're a public stock. So I'm watching that and, but meanwhile I'm convinced that it's doing a lot of good. You know, I'm convinced that individuals are well, individuals are just using that to eliminate five hours of work here, five hours of work there. Yeah, I think it's happening in a billion different places. But one of the things that I think is depriving us of good news here is that I think AI is not good news for the news media, because if there's any jobs that are going to get eliminated, it's going to be news media jobs. Dean: I wonder, like part of the thing is that there's got to be some interesting you know developments in terms of how people are going to integrate this, you know. Like I said, it's funny how people are doing the different prompts Lee Orson, our FreeZone. One somebody had said you know asking. I asked ChatGPT what do you know about me, based on our interactions, that I might not know about myself? And she said you know. Here are a few insights based on our conversation, she said. One you enjoy sharing knowledge and helping others. You've created content for various audiences, from real estate agents and home sellers to law firms. This suggests you find value in sharing insights and helping people achieve their goals, whether through practical tips or specialized guidance. Two you value practicality and efficiency. Many of your projects emphasize actionable, practical advice, like your guide on teeth whitening and your tips for home sellers. You seem to appreciate solutions that are both effective and efficient, providing value without unnecessary complexity. Three, you're strategic and forward thinking. No-transcript. Whether it's exploring new content, marketing strategies for cybersecurity or learning how to maximize our relationships Because I asked her how can I maximize our relationship? You're always seeking ways to improve. This suggests a growth mindset where you're interested in both personal and professional development, and it was really then she said you're health conscious and self-aware. You've taken significant steps in improving your health, from weight loss to setting fitness goals. This shows a commitment to your well-being and a good sense of self-awareness regarding the changes you'd like to make. Dan: I thought, man, this is really like that's good observations, you know yeah, but, dean, if you for a meal at a french restaurant, I could have told you all that it's true, right it's much more enjoyable, you know. Yes, for close for close ups from close observation. Yeah well, I've done the same with perplexity you know I put a little sizzle into it because you know I read all the great books at St John's College. That was my college education. And so I asked perplexity. 10 ways in which Dan Sullivan's philosophy is superior to Plato's philosophy in the 21st century. Dean: Came back. Dan: I mean he never had a chance. I mean what you can get from Dan Sullivan in the 20s. First of all, he's alive, which is an advantage yeah. But if you pick a historical character and say, how does Dean Jackson's thinking differ? Or expand on somebody else, you get more useful information. Dean: I mean yeah. Dan: So all they're doing is picking up, you know, introductions that people have made when you were giving a talk, or you were doing a podcast and they're just. All they're doing is collecting all that and putting it into a form. But did you let me ask you a question putting it into a form? But did you let me ask you a question Did you get any insights from this that were new, besides what a lot of people have told you over the last 25 years? Dean: Yeah, right, exactly. Yeah, I didn't get any because I asked none of that, like if you think it all makes sense, but it was, yeah, that I might not know about myself. So none of the I didn't think anything in here was something that I wouldn't know about myself. Right, but that's what I wonder. Dan: I mean if there had been sort of like a statement that, unbeknownst to you, a great uncle of yours, who you never met, actually set aside a savings account for you 50 years ago and right now there's roughly $1 billion in it for you. That would be really useful information. Dean: That would be delightful, that would be fantastic yeah. Dan: Yeah. Dean: Yeah, I love it. Dan: I love it. I love it, yeah, no, but what I think is that, first of all, I think the Greatest progress right now using AI and it's being done on an individual basis, it's not being done on an organizational basis, it's on an individual basis is getting rid of annoying activities, annoying use of time. I think it's eliminating friction. That's interfering with teamwork and everything like that. So I think you know we value the elimination of irritation. Dean: That's true. Dan: And so I think it's just being used. Dean: Yeah. Dan: I think it's just being used where you just you know, eliminate things Like I've been using just exploring with notebook google notebook lm and I. I don't find I would never use it in a public way. So just for the listeners. If you take, you say you're right. I took an introduction to a book and I fed it into this, you know, into this ai app and it came back as a conversation between two individuals man and woman. And they were talking about what they got out of. You know the introduction to the book and I came up about with about three or four things that they said in a different way, which we then built into the text as a result of listening to it. Dean: Yeah, isn't that amazing? Like that, that has really upped the level. Like that kind of blew my mind when I saw we've done two of those. We did Glenn put in episode one of the I Love Marketing podcast and it really did a summary, a 10-minute summary of what and they're talking about us in third person, like you know, joe and Dean talked about this and you know this was their insight that even before they were entrepreneurs, their childhood really set them up for being entrepreneurs and the whole thing thing right. It was really pretty fascinating. And then that we did, I did a zoom consultation with sheree, with joe's, joe's- girlfriend sheree ong. She's a for anybody listening. She's a little plastic surgeon in Scottsdale and very renowned in that field and so we did a whole marketing brainstorm around that and we set that into and to hear them talk about and reiterate the ideas. If you just listened to it without any context there would be no, you would have a very hard time believing that was not two humans talking. I think that was really my like. That was up a level from the interaction you know. Dan: Yeah, I found it got. It was great to start and it wasn't so good after about the halfway point. Dean: Right. Dan: Okay. What I found was it was a little too enthusiastic. Dean: Yeah. Dan: You know, and it became almost like jargon near the end. Dean: Right. Dan: And I think the thing was that they were just running out of things to say yeah, but it sounded like after a while it didn't sound entrepreneurial, it sounded sort of corporate. This is sort of a corporate PR, but that has nothing to do with my use for it, because I'm not going to use it in a public way. Right? Dean: I'm just using that. Dan: I'm just getting some reflection back on the ideas that we have in the introduction to the book coming back in a different spoke and I got some new ideas for refining what we did just out of listening. So for me that was the value a video and I didn't. Dean: I haven't watched the whole thing, but the general idea is that somebody put a video to these two, the male and the female character AI, and they're having a discussion as they realize that they're not real, apparently we're not even real. Apparently we're ai, they look genuinely like surprised by this news, a little bit incredulous that I, I apparently I'm not real well, it brings up the question that maybe Dean and Dan aren't either. You know Well what I was bringing to mind with that, Dan, is I remember hearing Elon Musk? I was just thinking. Dan: I was just thinking. I was just thinking no, that's exactly who I went to when I brought up that idea, who I went to when I brought up that idea. Dean: Right. I remember somebody at a big conference asked him about the simulation theory the theory that we're living in a simulation and you know he talked about it like that. He and his brother have had so many conversations about AI and the simulation theory, so many conversations about AI and the simulation theory, that they had to have a rule that they would have no such conversations while in a hot tub so that they could take a break from that conversation and his reasoning was that if you go back 50 years, we had the state of the art in gaming was Pong, which was the two you know twisty paddle things playing a ping pong game. That was the entry into the digital gaming in the 70s virtual, visually amazing games that are played by millions of people simultaneously in a universe that's fully photorealistic and and created, and his idea is that, if you factor in any amount of improvement at all, that we're going to reach a point where, in a couple of years, vr is going to be visually indistinguishable from reality. We'll have the capability to create virtual simulation, ancestral games that would be indistinguishable from real life. And if that's the case, if we look back in the billions of years of the universe kind of thing, the odds that we're the first ones to have gotten to that level is very unlikely. His whole thing is that the odds that we are in base reality he called it is one in billions and I thought man, that's very I don't know what that means. Dan: I don't know what that means. Dean: Meaning that this is the real thing, that this is the one he's saying, that the odds that we're in the actual physical world of the thing is very rare or unlike Wow. Dan: Are you saying that what we're experiencing is not real, that it's a simulation? I'm not quite getting this point. Dean: Yes, yeah, that's what he's saying. No, well, real that it's a simulation. I'm not quite getting this point. Yes, yeah, that's what he's saying. Dan: No well, yeah, but it's a theory. Dean: Right, exactly, you can do anything with a theory. Yes. Dan: First of all, there isn't enough electricity in our solar system to power that, I mean just to power it. Our solar system to power that I mean just to power it, and you know I mean. They're running into a problem right now, projecting technological growth to 2030. The United States does not have the electricity to do it. Okay, so there has to be, there has to be a bit of an improvement there. Dean: You know. Dan: The other thing is visual, visual perception and maybe audio to go along with. It is a small part of what we experience. I mean we have spatial awareness, we have touch, we have taste, we have smell, and then there's other ways of communicating that we don't quite understand, but we, energetically we. And one of the things that I really noticed with my few explorations of virtual reality is how flat and boring it is. It's just flat and boring, and the reason is because it's the creation of one person or the creation of a team where if you go to Yorkville or you go to Winter Haven, you know, and you walk around and you experience everything. It's the creation of hundreds of thousands of people who made the adjustment here, adjustment there and everything like that. But my sense is that there's a deep, what I would say depression setting into the entrepreneurial world right now, and the scientific world for that matter, that they're never going to understand human consciousness, and it's pretty well. There's been no advance in 40 years of understanding what human consciousness is, and it's not fast computing, you know just to say what the thesis is. It's something else. One of it it's not measurable, because what you're experiencing right now is truly unique. You've just created something. As you're engaging in this discussion with someone you find interesting, and you have all sorts of thoughts coming out. This is all. None of this is measurable and never will it be measurable, Right, Okay, and so I think that's the real issue. But what I'm saying I was thinking of a book title I was wandering around yesterday is that I'm 80 now, so I was born in 44 and there's just been a lot of technological. There's just been a lot of technological change since 1940, 1944. So I no longer consider it magical, I just consider it normal. When a new thing, like when the LM, you know the notebook, I no longer have the phrase this is fascinating, this is wonderful, I said, well, this is normal, this is just, I'm just seeing something. Yeah well, this is a new thing and it's really interesting and we'll see if it's useful, you know, in the normal way. In other words, does it make money for you, you know, does it save time? And so I'm getting more and more where I'm absolutely immune to other people's sense of magic about technology. Dean: Yeah yeah, I use you as an example. You basically have had functional use of all of these things without it even being technological advancements. I always talk about my Tesla. Now I've got the full self driving supervised, which is like it can make all the turns and do all the things. But you've got to really be aware I can't hop in the back seat and go wherever I want to go. But I always say to people listen, Dan Sullivan's had it right, because for 30 years you've had autonomous driving for 30 years. Dan: Well, autonomous from my standpoint. Yes, that's what I mean. Dean: You've had the functionality of it right. And that's been the thing. It's so funny yeah. Dan: Well, yeah, and the other thing is, I don't know it comes down to. I think you know what your stand is on technology has a lot to do with. Are you okay with life just the way it is? And I am, you know and I am. But the way life just is that every once in a while a new technology pops up that I find really useful and then it becomes part of my normal, then it becomes my normal life, and that's been happening for 80 years. And I suspect it's going to keep. I suspect it's going to keep going that way. But you know, but the it tells me. You know, know, one of the things I'm really interested in is just a little experiment I've been running now for about eight months and it has to do with three questions and I've been kind of captured by this. It's a tool. It's called three crucial questions, you know, and we've talked about it, and the first first one is there any way that I can help by doing nothing. Number two is if there is something, what's the least I have to do, that's that. And if it's the least I have to do, is there someone who can do the least that I have to do? And it really struck me that if I had learned this when I was like six years old, struck me that if I had learned this when I was like six years old, my life would have really gone in a different direction. It would have really turned out different because I would have been really super acute to what other people could do for me. You, know, right from the beginning. Dean: Well, none of that involves technology. Dan: None of that directly. I mean I'm saying that if I had done this 300 years ago and somebody had those three questions, they probably would have lived a really interesting, productive, creative life. Dean: Well, there's so much in it. There's like a I mean, there's certainly a who, not how element to it, for sure and the. There's a unique ability. Dan: There's a unique ability, yeah, but there's also a workaround. Dean: There's a can I pray while I'm smoking instead of? Dan: smoking while you're praying. Dean: You know it resonated with me with the. You know I've been working with the. Imagine if you applied yourself and self is the acronym for fear, meaning something that you know. But that would be essentially your question one is there any service or anybody that you know that could be able to do that? And then the second level is E for energy, which is that's the things that only I can do. L is leadership, where I could just tell somebody else, and F is finances. So can I apply myself to get this accomplished? I like this idea of what are you calling this? You called it the Dan Sullivan. Dan: No, it's just called three crucial questions because it's a little-. Dean: Three crucial questions Okay. Dan: Yeah, so you pick three things that are, you know, projects or problems right now. But, I just choose problem. That's something you haven't solved. Dean: Yeah. Dan: And then you ask you you know you describe each of the three. So you're coming downward on the left hand column. Then you go across and you got a matrix of three questions. And the first question is there any way you can solve this by doing nothing, and I've never had, I've never said yes to the question. But the question itself is very useful because it immediately simplifies your thinking. You know, it simplifies your thinking. And yeah, the second one what's the least you have to? do now you're getting really simple. And then the third question is there anyone else who can do this very simple thing? You know and, and then, and, if there is. You've just answered question number one. Dean: That's what I mean. That's the can I pray while I'm smoking? You've worked in the back door there. Dan: No, you can't without doing nothing, okay well what do I? Dean: need to do. Well, you got to do this and this. Well, can somebody else do that? Dan: Yeah, that's okay. Yeah, and then you also you're questioning well, is it even enough of a problem to even be, you know, spending? Dean: thinking about what if I don't solve this problem? Is it okay if I just forget about it? Dan: Yeah, and what it does is that it's a measurement tool in the sense of you know you're going to be doing something with your time today anyway, and the question is are these three things anything that's worth your time today? Dean: Yes. Dan: And it keeps you from getting you know, getting too taken up with busyness. Yes, I love that, but it's funny because I the reason I brought it up as a topic on our talk here. Since I came up with it, it's a, it's one of those thinking tools that won't let me alone. Let you go. Right you know I've had a few and so, for example, example, without going through and actually counting them up, I would say I probably did it 20 times during the day where I was thinking about something and uh, you know, and my mind had wandered. You know, I was thinking about something and I immediately the question came up is there anything you can do about that? Can you solve this without doing anything? And immediately I was redirected to an activity that was right in the present, that I could be taking and I could be conscious about it and everything like that. So it's really interesting because I come up with a lot of tools, but they're for a purpose, they're for a workshop. They're for everything, but this is the first one that keeps coming back and bothering me In your daily, for your daily life. Yeah, yeah, it seems to want to be part of my daily life and that's you know. And yeah, it's just an. It's just an interesting thing that I'm doing and it's very useful because the moment I ask the question, is there any way I can solve this? By doing nothing and immediately, my attention is a hundred percent just on what I can do right now, which feels real good, which feels real good you know to be fully engaged. Dean: Not doing anything is. Not doing anything at all is also an option, do I even? Need to do anything at all about this. What would happen if I didn't? Dan: I've had. Dean: Joe Polish and I were talking the other day. I did a Zoom session in the Genius Network event last week, thursday, friday, and you know one of the things that he was talking about was Keith Cunningham's idea that more businesses they suffer from indigestion than starvation for ideas. They're not starving for new ideas, they've got indigestion of ideas too many things. And I realized, as a 10 quick start with a future orientation, that is definitely my. I have so way more ideas than I could possibly implement. You know, and I look at I've always. One of my personal kind of orientations is definitely, you know, future oriented. I see things, how they can be solved. But I've also learned that the reality you know, you and I've talked about the fact that life moves at the speed of reality, which is 60 minutes per hour and when you're actually practically doing anything in the now. That's the constraint, that is the biggest thing for a future-oriented shapeshifter. You know, like you and I. So I've been revisited our the idea of procrastination, the joy of procrastination in. You know, my number one thing is always has been that I know I'm being successful when I can wake up every day and say what would I like to do today? And I've started thinking about how I can make that more practical, like to have more to show for it at the end of the day than just drifting with. You know, all my time freedom and the funny little exercise that I've been playing is do you remember in the original Wheel of Fortune when you won on Wheel of Fortune you would have you could spend all your money on the showcase kind of thing. They'd have all the prizes all lined up and you can. I'll take this for a thousand and I'll take this for 500 and I'll take the rest on a gift certificate or whatever. I started thinking about, maybe going through my days. Yesterday was the first day that I kind of, you know, I've been playing with that mindset of looking at today, as with my 100 minute units for the day, looking at the you know prize, the gallery of all the things that I could do and looking to fill them into my day. I'll take a massage for six units and I'll take this. I'll take a movie for 10 units and I'll do some 50 minute focus finders for 10 units. And you start like looking at my day and realizing that what kind of creates a little sense of urgency or a present mindedness for the day is really thinking about maximizing for the next 100 minutes, like what am I really going to do in the next 100 minutes? Because even a day is a long, that's a long time to really kind of. You know it's slow if you were to just sit here and count the time for the day that go by, but really having things. I'm really making a conscious effort to have more intention around what I do with those units during the day rather than just getting sucked into screen time. Dan: It's really interesting. You mentioned that you're a 10 quick start with future orientation and I was just thinking, as you said that and I was thinking about your that I think I'm I actually am past focused. I'm very past focused and what I'm doing is I'm looking at something that's from the past and sort of saying how could that be better in the future? Like I'm not really interested because I've experienced the past. I haven't experienced the future. So I've got one thing I've got a lot more experience with the past. Now we could just take two minutes out and just ponder the thought that I've just spoken here and I think it's probably why I am not taken at all by the futurologists that show up at the various conferences that I'm to and I said you're talking about something that you have zero experience about. And I said you're talking about something that you have zero experience about. I said why don't you talk about something that you have 100% experience? with which is your past and then say this thing that happened to me. How could that happen to me? Better when I get to it in the future, you know so. I'm not really intrigued by the future at all because, first of all, I've got zero experience In the past. I've got a lot of experience, and it's readily available. Not only that, but it's unique. Only I know what my experience is, Only you know, what your experience is. Dean: Who else knows? Dan: So, I wonder if we I wonder if I'm kind of quick start so I wonder if we actually really are spending time with the future. Though I don't know, I can only answer it for myself. Dean: I like, you know, creating blueprints or create you know, like that's the thing I see. I like solving problems, as this is what we need to do, but then actually implementing the things is. I find that being in the present is almost like being in the past. Funny, but I mean, sounds odd to say that, right, but it's like I think that I've already solved this. Okay, I know what this needs to be, and it just feels like such a drag that I have to now, like take the time to do the actual thing that I've already seen in my mind, you know, it's almost like you know, yeah, it's very funny. I heard somebody talked about who invented the vaccine, the polio vaccine Pasture, pasture, okay, so it was him. Somebody said that he imagined the reason, the way he solved it was he put himself in the position of if he was the, the virus or whatever, how would he attack the system? And that was his. So he put himself in that perspective of where would he go, what would he do? And it reminded me of hearing that Einstein, his, the way he came with the theory of relativity was to imagine himself on riding a beam of light. What would that look like? How would he experience that? And so I look at the things like when I create a solution for something, I know I already see how it's going to, I've addressed all the issues, I see, okay, this is what we need to do, and in my mind it's a fait accompli, as they say, a completed thing, it's done. I know that this is going to be the thing, but now you have to in reality, the speed of reality, actually build out all the components of it. You know, that's like writing a book, for instance, has to be done in real time, you know like I can see the outline of the well, well that you know that's really. Dan: you know that's really why you want to have a lot of who's in your life, because the actual taking action and getting it done is interesting to you. But, having that? Well, let me ask you the question Taking action and getting it done is not interesting to you, but having it done, does that interest you? Yes, very interesting. Yeah, well, there's only one solution it's got to be someone else who does. Dean: Yeah Well, there's only one solution it's got to be someone else who does it. No-transcript. That's been really in the last little while here. That self-awareness it's not a character thing. It's not that it's that I work best when I'm contributing discernment and invention on the if we're looking at widget things, you know. Dan: yeah, well, it's really interesting abs and I have gone to to Rome three or four times and one of the things I mean, if you are interested at all in you know the ancient structures. Well, not so much Rome, but I mean Renaissance and things like that realize is that these individuals who we you know, we know them, you know leonardo and michelangelo, and we know them and we developed this image. How could one person do all this? And the answer is they didn't. Right, right, right, they did. They had a lot of people. It's like you know, I mean, it's like we think of these. Just because we only know their name doesn't mean that they're the one who actually did it. Just yeah, it had to be named and we somebody attached their name to it and yeah, and we think it, but they didn't do uh you know they, they really didn't. I mean, they're sculptors. And you say, how could that? How could he get all that done? Well, he didn't. He got the basic picture of it done and then he had other people who were nose people and ear people and finger people. And he brought them all in and they put together the whole. They put together the whole statue and they put together the whole statue and that's one of the valuable things you learn about the past that things didn't get done any differently in the past than they get done today through teamwork, through large numbers of different skills coming together. The big thing is to apply it to yourself, because I think one of the things and it's a function of the school system and I don't know if you could have it any other way is that you have to study on your own, you have to take tests on your own. And I think it tells people that it's all an individual effort. But what if you took another group of first graders and you taught them teamwork from day one? You studied as a team, you took tests as a team and then you measured over 18 years the one who did everything on his own and the one who was just part of a team that did it. And they did it as a team. I bet the ones on the team. One is I think they'd be a lot happier, and number two is I just think they'd get a lot more done. Yeah isn't that something? Dean: I had a friend who you know is teaching his kids. His idea is teaching his kids like being entrepreneurs, teaching that's the way right, the self-guided way. But they would do, you know they were in a virtual school and they would set up, you know he would have vas to to do like homework for them, like show them how to, like hire someone to do this, this, write this paper yeah or whatever realizing that if there's anybody else who could do it. If you don't need to know how to do it, then you know, kind of like taking your approach right. Is there any way I could do this without doing anything? And that's kind of yeah, that's a big thing. There's no reason for him to know. I remember that was the, that was I think it was henry ford or somebody that they were saying. You know his lack of general knowledge, but it doesn't matter. He says I have buttons on my desk. I can push this button and somebody will get me the answer to whatever I need. And now we've all got a PhD in our pocket. Dan: Yeah, yeah, you know, I think the big thing is that I'm not certain that everybody has the ability of seeing the future and the future use, the future use of other people's capabilities. So I think that's an. I have it and I suspect you have it, but I can see what something looks like and I can see what someone does and I can see it applied to a future result. But I'm not sure everybody has that. Dean: Yeah. I agree, yeah, I agree. Yeah, I agree, and that's kind of like the thing we just think. It's so second nature, right, like you don't know that there's anything different. I remember thinking about unique ability. I remember thinking that, well, that can't't be like, because that doesn't seem like work at all, like that doesn't seem like any effort. Dan: That can't be a thing, but it is you know, yeah, well, it has to do with impact, not you know not the activity itself. Yes, what's the impact? Yeah and yeah, so it's really interesting. But I think, think you know, I'm just to you know, we're near the end of the hour here and my sense is that a lot of confusion in society right now is that science is running into a wall and technology is running into a wall, and it's human consciousness and a lot of claims are being made what technology could do, but I, I think with less and less confidence, and people are saying, well, you mean there's something else, there's something else that we can't get to, and I said, well, yeah, you experience mean, we experience that personally. We experience that on an individual basis, why wouldn't it be on a general sense? Dean: And. Dan: I think there's going to be a lot of depression. I'm noticing the increase in the numbers of teenagers who have mental illness, and I think the reason is that they've been promised something that if you got this education, if you had this technology, if you had access to this and this, you would be happy. And they aren't no exactly. And none of the people who told them that can explain to them why they're not happy, why they're not happy and I think it's a general sense. I just think we've reached a point where we've been so science centric and we've been so technological centric pretty much for a century or maybe a little bit more than a century. And it was going to produce the utopian society and it was going to produce and it isn't. Dean: And now. Dan: I think that the most cynical people were the most idealistic people. If you take someone who's really cynical, they're the ones who were very idealistic. They said you know, everything's going to be solved, everything's going to be great, and then it wasn't. And they don everything's going to be solved, everything's going to be great, and then it wasn't. And they don't have a fallback position. Dean: Yeah. Dan: I'm noticing that with the election this year. Dean: Yes, absolutely. Dan: You know, the people who are going to be happy on November 6th are the people who just lead ordinary lives. Dean: You know, they just go around. Dan: They got a job, they have a house, you a house and everything else. And the people who are going to be very unhappy are the people who believe we can fundamentally change everything. I've just noticed that one of the parties, which was the Party of Joy three months ago, is now the Party of Rage. Dean: Oh man. Dan: Yeah, they're the Party of rage. Oh man, yeah, yeah, they're the party of rage. I mean, they were all out on stage over the last two or three days of how you know, he's a fascist, he's hitler, you know. And I said look, I've watched some world war ii films, I've seen hitler. This isn't hitler, he doesn't even speak german. I mean, if you're going to speak German. Dean:I mean, if you're going to be Hitler. Dan: If you're going to be Hitler, you got to at least get the language down right. Dean: Speak German. That's crazy, but. Dan: I'm just noticing it's more than just the political season. I just think there's a thing happening right now where there's sort of a collision between what was promised and sort of what isn't happening, and that's why I think AI is really being used, but it's not being used in the way that people predicted it was going to be used. I think it's being used in many other ways. Dean: Yeah, well, when are you traveling to Phoenix, dan Wednesday? Dan: We're going to Phoenix, then we're going to Tucson. So we're going to be in Canyon Ranch and then we drive up the day before the genius starts. I think Okay. Dean: But we should go to the. Dan: Henry, we should go to the Henry I was thinking the same thing. Dean: That's what I was hoping. Dan: Okay, good so are we on for next? Dean: week then. Dan: Yeah. I'll be in Tucson. No, I can do it. No, that'd be great. Dean: Okay, perfect. Well then, I will talk to you next week. Thanks, Dan. Dan: Okay. Dean: Great.

Ep137: Surviving Storms and Sparking Innovation

Play Episode Listen Later Nov 6, 2024 46:33

In this episode of Welcome to Cloudlandia, I share my experiences living in hurricane-prone areas, focusing on the looming threat of Hurricane Milton in Florida. We delve into how such natural disasters test our resilience, drawing parallels with historical floods in Ohio. These experiences serve as a backdrop for discussing the broader theme of adaptation and change. We explore the Strategic Coach framework's Free Zone concept, which redefines retirement as a time for continuous growth, fueled by innovation and technology. I express skepticism about Artificial General Intelligence, instead advocating for real-world applications of AI that enhance learning and productivity. The episode also dives into marketing strategies in the digital age, highlighting the Profit Activator Scorecard and AI tools like Perplexity and Google's Notebook. These tools help us identify gaps and enrich our marketing approaches, as illustrated through collaborations with Joe Polish and Dr. Cherie Ong. Our discussion extends to AI's role in creative and analytical tasks, showcasing how tools like Perplexity can generate insights and drive innovative conversations. We reflect on how these technologies can transform marketing strategies and enhance our understanding of complex topics. SHOW HIGHLIGHTS We discuss the impact of hurricanes and tornadoes, focusing on Hurricane Milton's impending threat to Florida, and share personal experiences living in hurricane-prone areas. We reflect on the resilience required to recover from natural disasters, drawing parallels to historical floods in Ohio and emphasizing how modern media amplifies the perception of storm severity. Devlin describes the Strategic Coach framework's Free Zone concept, highlighting its role in extending entrepreneurial lifetimes and promoting continuous personal and team development. We express skepticism about Artificial General Intelligence, advocating instead for the use of AI in specific, real-world applications to drive innovation and growth. Stuart explores the Profit Activator Scorecard, detailing how to leverage its results to enhance marketing strategies and fill gaps in reaching target audiences. We examine the application of AI tools like Perplexity and Google's Notebook in generating fresh perspectives and enriching marketing conversations. Devlin introduces a new AI tool, "How You're Always Luckier," and discusses its use in generating insights into entrepreneurial luck and societal trends. We compare the capabilities of AI tools like Perplexity and Google Notebook, highlighting their potential uses in strategic planning and productivity enhancement. Stuart shares insights into using AI-generated conversations to gain new perspectives on marketing strategies, illustrating with examples from collaborations with Joe Polish and Dr. Cherie Ong. We discuss personal plans and upcoming travel, setting homework assignments to further explore AI tools and reconnect in future episodes. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Well, well, well, didn't even get to the course. Dan: Yeah, Mr Jackson. How are you, sir? So you were lucky with that hurricane, but you may get the next one. Dean: Holy cow, dan, this is exactly what I talk about with the week before we get the big red arrow, you know, the buzzsaw building in the Gulf and this one, if you take the track, of course, the cone, the probable cone right now and for anybody listening, we're talking about what will become Hurricane Milton, right on the heels of Hurricane Helene, is projected to go right over Tampa, to go right over Tampa, and if you take the red line in the center of the cone, the projected path is literally about a mile from my house, right through the Four Seasons, valhalla. Yeah, so, I don't know. I may hightail it to Chicago or something. Dan: You may have to move from one side of your garden to the other. Dean: That's right. No, this is. Yeah, this will be. This could be like direct path type of stuff. And, of course, the poor. You know people in Tampa and St Petersburg and Sarasota. Dan: They got, they always get it worse, absolutely. Dean: But this last one was, you know, crazy amounts of flooding, and that was not even that, was just the outskirts of a lane. This one is projected to make landfall right in Tampa. Dan: So I don't know. Dean: I don't know, but it's good, you know, to know the. It's good to know what's there. Dan: Yeah, and have forewarning. Dean: Yeah, exactly, you're on high ground in Florida. Dan: Right, You're on high ground in Florida. You're at least 10 feet above sea level, aren't you? Dean: I looked the other time, one of the times we were talking I looked and I'm actually at 150 feet above sea level, so like oh, you're like on Mount Everest in Florida, that's exactly right. Yeah, that's exactly right. Still I may, it's part of life though. You know, I mean, I tell people. Dan: It's part of life. I remember growing up in Ohio. I was in the north of Ohio, but Ohio River comes under the entire state from east to west and they had tremendous floods and there were people in my first 18 years living at home with my parents. I bet they got flooded out five, six times. You know where their houses would be gone and everything else. Yeah, you know, flood passes by, they rebuild and they go on with life and you know I mean the two things that the US Generally the US has great climate, has great weather. Dean: Yeah. Dan: But it's got a couple of things though Storms from the Gulf of Mexico or from the ocean, you know, from the way of Bahamas. You know, like out in the it comes from the east to the west, but usually it comes from south to northeast. I guess this would be south to east-north-east. It kind of rises a bit after it goes through Tampa right. Dean: Yeah, that's right. Dan: And the other thing is the tornadoes, which are largely unique to the United States. Largely unique to the United States, and it's because of the warm Gulf Gulf of Mexico, cold north, coming from Canada, and then they collide and they start creating a circle. And then they hit the mountains on the west and then they start coming east and Ohio doesn't get them that much. We never get the effects of the hurricanes. I mean by then it's petered out by the time it gets up to Ohio but the tornadoes are different because it's a flat, generally a flat geography in the north. It's where two roads meet. That's about six miles from where I grew up and they had like a church, a general store and a trailer park and three times when I was growing up the tornado hit the trailer park, didn't hit the church, didn't hit the general store. Oh, man Didn't hit, the church didn't hit the general story, oh man, and I said you know it's like a red flag for a bull. You know I mean you're just asking for trouble if you live in a trailer park, but I'm sure that you know people with manufactured homes really got a hard hit in North Carolina. Hard hit in North. Dean: Carolina, I can't even imagine, like Norman I mean yeah. Norman in South Carolina. Tech. That is the power company they're said we're estimating that power will be restored in four to five weeks. Yeah, I mean wild huh. Dan: Yeah. Dean: I mean so amazing, you know that's. I just can't even imagine like your whole, you know your whole uh town being cut off, like there's some of those things in the mountain roads in north carolina. You know in the mountains there that the only way to get to them is through this one road going up around the mountain, and if that washes out which it has I just wonder like how long the how long it's gonna take to rebuild everything it's gonna take a long time. Dan: Yeah, some of it, not at all, probably. I mean, there's probably some small hamlets that they just leave, you know they'll just leave you know anyway, but anyway it's really interesting the I mean every once in a while you get a really severe storm, which this one was. But you know, it's how people don't really understand population, that I mean. There were worse storms as far as people dying in the early part of the 20th century. Far more people got killed. I think there was a famous one in Texas, which. I think it was a couple of thousand people died. You know this one. But people don't realize. When there's a lot more people and a lot more houses, the storm seems more severe, because there's more damage, there's, you know, more wreckage, and plus there's television and there's well, that's what they're saying. Dean: Back in a hundred years ago, you had to depend on somebody's big toe swelling to get there's a storm coming yeah, there was a tornado. Dan: I think there was a tornado, I think it was in the 20s, 1920s and it went over three states. I think it's sort of like Nebraska, that area, you know, the real. Midwest, but it was clocked at close to 80 miles an hour and it stayed on the ground for three states. It didn't jump up, it just stayed on the and it really. I mean it just destroyed towns in its path and the way they know how fast it was going was the report in from the telegraph offices as it was going north. Yeah, funny, as long as you weren't there. Dean: Yeah, holy cow Anyway. Dan: I was just working on a new thinking tool. Dean: I'd like to hear all about that, yeah and actually two of them. Dan: I finished one and I'm starting another one today, and the first tool is called Strengthening your Strengths, and I happen to think that this is the number one entrepreneurial skill. Dean: Tell me all about it. Strengthening your strength sounds like something I would be completely interested in doing. Dan: Yeah, the other one's called how you're always luckier. Yeah, okay, so you got two tools. You got two tools in mind. Dean: Okay, we're going to talk about strengthening your strength. Yeah, the two tools in mind, I've got them. Dan: Talk about strengthening your strength, yeah, and then you categorize them what's your best strength right now? In other words, if you took a look at where you are right now, what's your best strength? And so mine, the number one, is just my teamwork with bats. You know, which goes back 40 years. That's my number one strength, okay. Number two is the team that we have our unique ability team, and number three is the entrepreneurs that I get to work with. Yeah, okay, and so, as you can see the way I'm laying it out, it's me and something outside of me. My biggest strength is that I'm 50% of the deal but there's another 50% of Babs in the team. And I have others, I have others, but those would be the top three. And then over on the right-hand side, is 12 strengthening. In other words, which are the ones that you would strengthen over the next 12 months? It's very interesting. It's a very interesting. The insights that come out. You know, because it's your strengths, are far more than you. Your strength is your connection to other, in collaboration with other people. Dean: Yeah, got it, I do. Dan: And then you know there's a lot of thinking, there's insights. You brainstorm in both of them and then you pick the top. You pick the top three. Dean: So how would you think about the? How would you think about your 12 month improvement in your strength of collaboration with? Dan: BabAPS yeah. So, the big thing right now is our clinics. You know, I mean it's a great teamwork and we want it to last a lot longer into the future. So the work that we do with David Hasse and Nashville will be going down in a couple of weeks. Dean: Your joint longevity project right? Yeah, Well, he's got. Dan: You know, I mean, he's got the full medical every 90 days. And then what needs to be adjusted. You know what's really working, what's not really working. So we get a full blood panel, top to bottom, for every 90 days. And then he creates a whole supplement things we take four times a day. And there's all sorts of adjustments every 90 days. And then the second one is the clinic in Buenos Aires that we will be going down again in November. And that's the stem cells. So yeah, so I mean we're good with each other on all levels, but it's keeping both of us healthy and fit. Dean: Yeah, keeping the racehorse healthy right. Dan: Keeping the races coming yeah exactly Right, right, right yeah. And then the team, the big thing is going to. We're going to make the four by four tool. So we just created the new book which you got. You came to your free zone, so casting that hiring, and we're going to make it every quarter. Every team member upgrades their own 4x4 and talks with their team about it, and the team leaders talk to Babs about it what they're doing. And just do this and get better at it, quarter by quarter, and I think that's going to really strengthen, really strengthen. You know, I mean our main capability and the third one with the entrepreneurs. The big thing my goal 20 years in the future is that the entire strategic coach program, all three levels, is in fact the free zone, and what we're doing now is that we're showing that every tool say, for example, the very first tool when people start coach is the lifetime extender, and that gives you a free zone, because the moment that you extend your life and have 20, 30, 50 extra years you weren't planning on. Yes, yeah, but the way you're looking at it is a free zone. Nobody else is looking at it this way and I already have proof after 30 years. So the lifetime extender has been there for 30 years, so the lifetime extender has been there for 30 years and I have proof now that I would say, on average, entrepreneurs are extending their working lifetime by probably 15 years as a result of that thinking exercise. Yeah, you know where they might be checking out at 60 or 65, know where they might be checking out at 60 or 65. Dean: Uh, they're pushing through to 80. So, yeah, it's very, it's really interesting to see just you know, being surrounded by your people in in strategic coach specifically, that are nobody's thinking about retirement, nobody's thinking about retirement, nobody's thinking about winding down or anything. You know, I think that's all part of you being the lead. You know the lead example the lead dog, the lead dog, exactly Moving into your ninth decade here with an aspiration to outperform your 70s, which was your greatest decade right. Dan: So that's on every level. Yeah, I would say, if you took any entrepreneurial gathering in the world, you know other programs or other associations and had the sort of the demographic mix that's the same as strategic coach, in other words, from, generally speaking, from your 30s to your 60s, generally, I mean that's where the majority of our clients would be. Strategic coach would be the only one where the word retirement is not used. Nobody ever talks about retirement Right exactly, and that's a free zone? Dean: Yeah, yeah, for sure. It's so great to watch too, to see just your momentum. I always tell you too, but I always tell people you're like the ghost of Christmas. Future 22 years ahead of me the ghost of Christmas future 22 years ahead of me, you know it's like you know, because I just love. It's so inspiring to me to see that you know, because a lot of times you start to think, okay, I'm 58 now and you know 60 is approaching, but then that's still. You know even the conversations that we've had about the. You know 60s approaching, but then that's still. You know even the conversations that we've had about the. You know 20 years now, if you take a 25 year framework and start another at 60, kind of thing, that's yeah, it's wide open fields, you know, and where we're where we are now. Who even knows? I had my mind blown the other day. I don't know whether you've seen or heard any examples of the Google Notebook. Dan: Yeah, a couple of our team members are working with it. I mean, they introduced it to me, I didn't introduce it to them. Yeah, I think it's. You know, I haven't tried it yet, but I think within the next quarter I will. I'll try it and it seems to me that it's a lot better format than having a chat bot that you ask questions you ask questions for sure. Dean: Yeah, I mean I heard for sure. Dan: Yeah, I mean, I heard, you know, I heard an example where they were taking apart, you know, a topic and they were just talking to each other and I found it more informative and more, what I would say stimulating to listen to the back and forth conversation than if I was asking a question or it was asking me a question. I just think it's a better format for bringing out the essence of three topic. Dean: And Dan. The realness of the voices and the inflection and the talking a little bit over each other, the interaction and the laughing and the jokes, like it blew my mind Like nothing I've ever seen Zero, I mean, it was just there. Every time I forward it to somebody, they're literally like you can't believe that this is AI, that this is not two humans talking right now and I just think I also read that, on the scale of things, we are at level two right now, on our way to level five, which is the AGI, you know, pinnacle or whatever, the super intelligence. Dan: So if you imagine that, you know how can I bring that up, Because I'm a firm, complete, total non-believer that there's such a thing as AGI. Okay, and the reason is because all intelligence is specific, it's all specific and there is. I mean, we've already created the agi. It's called god, you know, and it's been around for a long time yeah, no, but the whole point is not. I mean it would be meaningless because nobody would use AGI. Dean: What does AGI stand for? Dan: Well, it's Artificial General Intelligence. General Intelligence yeah right, yeah, but there is no general intelligence, there's just specific intelligence. It's just your interaction with something which stimulates your intelligence. Dean: You know, that's it, I mean. Dan: I have squirrels in the yard. You know, in Toronto I'm in Chicago today, but in Toronto we've got squirrels, we've got lots of oak trees and I just watch them. And you know, when it comes to acorns, my intelligence doesn't compare to what a squirrel can do with acorns. You know. They can go up the tree, they can shake a branch. Ten acorns come down. They come down, they gather them up. They got ten different. I have no comprehension how they do what they do. That's specific intelligence. Dean: Squirrel has specific intelligence. Dan: The oak trees have intelligence, no-transcript thing by talking yes, yeah anyway, but I love you know, and I think the terms of you know of applying iq to artificial intelligence is kind of meaningless Right. Because it's somehow that our intelligence and computer intelligence is the same thing going on, and I just don't think it is. Yeah, I think it's completely different. I think it's really fast computing. Dean: Yes, yeah. Dan: So that's my take on it. Dean: Yeah, so that's my take on it, yeah, but if that's, I mean if you, there's something happening and it is evolving, and we're two, you know, a month shy, six weeks shy, of it being two years old since chat GPT first came on the scene in November of 22. And so you'd think, if, just for context, if whatever level of amazement we're at right now is a two on a scale of five, whether we're calling five AGI or whatever, it is just the advance, the directional advance, is pretty, as they say, indistinguishable from magic you know. Dan: Yeah, question is what are you doing? What are you using it for? That's my question. Dean: I don't know what I'm using it for, like I'm really not. You know, that's the. I just have conversations sometimes with my juniper voice and I just recently switched to a British lady. You can switch the voices that you have the conversations with and I'm just kind of sitting with in my mind here. I think we're all woefully under utilizing it. You know like I think we're just to know, yeah. Dan: Yeah Well, I don't think we're underusing that, we just haven't found the use for it yeah, that's true. Well, that's true, that's true it's like there's some ideal use of it, but there isn't any ideal use search, too. Dean: I just look at it as like what would I, how would I treat it or what would I do if I personified it? You know, like I've been imagining Juniper being a real person and you know sitting beside me. Dan: Let's take the eight profit activators. Activators yeah. So, activators you've done complete walkthroughs of each of the activators. Dean: Yes, I have. Dan: Okay, take activator number one. What's activator number one? Dean: Select single target market Okay. Dan: Run it through Google Notebook and see what conversation comes out of it. Dean: Yeah. Dan: Okay, and then what do you learn? Dean Jackson, creator of the first, you know, the first activator. What are you learning there? My feeling is the first time you do it, you'll see all. I guess. Dean: If I imagine that the capability of me, you know, documenting, like you know you've heard the things of, you know like is everything you know written down somewhere. That's really what it comes down to right is if I were to convey, If I were to convey everything that I know about the, about the profit activators, into this language model, what I would love for it to be able to you know, take, do what I do in a way that it's doing the question asking. You know, like I think most of the things that I've seen so far are training up a language model, like loading up a language model but then saying isn't this great, Go ahead, ask it anything, but you've got to you and I talked about that. You've got to have batteries included. You know, you've got to be the one that now you're limited by your, your ability to ask the right questions, to draw it out, and I think it would be infinitely more valuable if we could train it to ask you questions, like I would ask you questions to see where the opportunity is within the profit activator. So I have a thing that I do called a 50-minute marketing sprint, and I basically go through the eight profit activators before, during, after we overlay it on your business and I teach people how to kind of think, how to divide their business into those categories, how to recognize what the driving you know metrics are for each of those and see where the opportunity is. And then, once you know, even with the we have the profit activator score card, using your scorecard model of the you know each of the eight that I think being able to interpret what somebody needs from that like if somebody's a four on profit activator number two, which is compel prospects to call you but they want to be a 12, that would be intelligent enough to say hey, Dan, it looks like you are. Say hey, Dan, it looks like you are. I mean, what we always say to people with the scorecards is you know, I'm looking for people who are clear on Profit Activator 1. They know who they want to attract and they're high on Profit Activator 5, which is deliver a dream come true experience for your prospects. But then they dip down in Profit Activator 2 and Profit Activator 4, which are, you know, compel your prospects to call you and make compelling offers. So I can help people bridge that gap If you know who you want and you can get them great results. Let's do this, let's take some, let's see how we can compel people to call you? Dan: Yeah, I think you're a week away. What I mean? A week away, actually two weeks. We're traveling next Sunday, but two weeks away, I think you're two weeks away from us having a conversation about your first experience of taking you know, creating a transcript for yourself and you can just walk through Profit Activator number one and then it's transcribed and then feed it into the notebook and it'll take it apart and create a conversation between two people. And then you get the recording back and you listen to it and it will take it apart and create a conversation between two people. And then you get the recording back and you listen to it. I bet you'll be very what I would say stimulated by the conversation that comes out and you'll learn three or four new things about how to explain profit activator number one. Dean: It's crazy. Dan: I mean, we did, I'm just telling you how I would approach it, and Hamish McDonald is doing it. I'm going to ask him. The book that we're writing right now, the first chapter, we have the transcript from it the recording. He'll just run it through and send me back for the recording. Okay, and see, I've got a smart human between me and the technology I'm just pointing out my approach to technology period I always have a smart human between you and the technology, but I'll get back to recording and I can listen to it. Okay, and yeah, I love that. I think you'll be, I think you'll be stimulated, I think I'll be stimulated. We can have a nice conversation about what our experiences were. Yeah, We've got an assignment for the next podcast. Dean: Wow, joe Polish and I, we did a Zoom this week with Cherie Dr Cherie Ong, joe's girlfriend, who's a vaginal plastic surgeon, and so we were talking about some marketing things for her and we went, so we did the Zoom. Joe had the honor transcript of the put it into that Google notebook. Transcript of the put it into that google notebook, and to hear this conversation about the conversation that we had was just, it was amazing. I mean, it really was. Dan: Yeah, it was, it's just something yeah, yeah, I mean, I have about you know not what you're talking about, but a different ai experience is every day I have two or three things that just occur to me and where I might have gone to google before I go to perplexity yeah, because google is a search and google is a search engine and perplexity is an answer engine, and there's a big difference between answers and searches. Okay, yeah, and yeah, I did one, because I'm creating this new tool which is called. We haven't talked about that yet, but how you're always luckier is the name of the tool. Okay, so I put in a perplexity 10 significant ways that successful entrepreneurs consider themselves lucky. That's my prompt for and five seconds later I had yeah, and it was useful. It was very useful. Like you know, they're very alert and curious about possible opportunities. You know they're very alert and curious about possible opportunities. That's one way that you know that entrepreneurs prepare themselves for luck. Ok, they have connections with you know creative people. They have connections with creative. So there's 10 of them, you know 10 of them, and I said that's very gratifying. I found that very gratifying, and I also have the suspicion that my prompts are sort of unique, so I'm getting a whole set of unique answers back. Okay, so there was another one. There's this general narrative out there that, because of the political polarization in the United States, that we were on the brink of civil war, and I said perplexity, give me 10 reasons why, in the midst of this political polarization, in 2024, there won't be a second civil war. Five seconds later I got the answer and they were all very plausible. There's absolutely almost nothing in common between 2024 and 1860. You see, it's just news media people with probably too much college education creating new theories. And you realize that, when it comes to getting things done outside of government, the United States is basically going on as normal. It's just things are being sold, things are being created, things are being shipped new ideas are being explored and everything like that. So, I've got this relationship with perplexity, that any topic comes along, I says perplexity, tell me 10 things about this, and then I get my 10 things back. So I've got a new book. One of the new quarterly books is coming up. Dean: It's the 10 reasons for anything. I like that. Dan: Yeah, and that is that anything you can mention. There's probably 10 reasons for it Maybe 100 reasons, but there's at least 10 reasons. You know 10 reasons why Dean Jackson and Dan Sullivan like talking to each other. Right, I bet there's 10. Dean: At least yeah. Did you ask the follow-up question? Dan? Did you ask the question of what are 10 reasons that there might be a civil war? Dan: I would, but I'm not looking for that. Dean: Right, right, right. I just wonder if they can build the argument the other way too. Dan: Oh, sure, sure sure, although perplexity is kind of, I haven't noticed any real bias yet. I've been working with it for six months and I haven't noticed any bias. They simply answer your prompt on the basis of what you wanted to explore and it explores it. But I wouldn't be interested in 10 reasons why there might be a civil war. Dean: Right but. Dan: I think perplexity would come back and say I'm sorry, but my information doesn't allow me to actually explain that Right. Yeah, it does not compute. Yeah, and you know, a couple of times it's come back and say there just isn't enough bases to support. You know the answer that you're looking for. Dean: Right, right, right. Do you use chat GPT for anything different than? Dan: what you use. Dean: Never used it oh okay so you use perplexity as the main thing right, that's it yeah. I'm a monogamous guy. Dan: I'm a monogamous guy. You want to? Dean: have that. Dan: Why would I have two? Dean: I mean, it's like having two wives. You want to grant someone a monopoly right, yeah, and then go deep with it. Dan: Then get really good at that. One thing I'll use this. I'll use the Google notebook, but I won't be the one doing it. Somebody else is going to be doing it for me. Dean: Yes, exactly Me too, that's, I've got Glenn doing that and that's really it's pretty amazing. We're right now on the thing of Okay, we have homework, we have homework. I'll get it done you get it done. Okay, and then? Dan: we'll talk about our. We'll talk about our results. Dean: Yes. Dan: We'll have as a matter of fact fact, we'll get them back and you can send me yours and I'll send you. Know, you just send the link and I'll send the link to mine and you can. Yes, I'll listen to yours, you'll listen to mine, and then we'll have a roaring conversation now. Dean: So what was the question? You wanted me to ask it again. So I'm feeding in Profit Activator 1 and then just seeing what the conversation is. Dan: Right yeah. What is the Google notebook conversation related to? Dean: I think what I'll do is I'll do the 50-minute marketing sprint and see what they say. I think that'll be amazing, yes. Dan: Yeah. Dean: That's pretty smart, you know I think it's not named properly. Dan: Google Notebook. I don't think it's named properly. It should be called the eavesdropping. Dean: Yes, exactly. Dan: No, I mean, wouldn't you like over here two people talking about Dean Jackson's? Dean: This is what's amazing is to hear them. Dan: You're eavesdropping on two very positive people talking in an excited way about your thinking. I mean, who wouldn't want to eavesdrop on that? Dean: Yeah, so, joe, I loaded up episode one of the I Love Marketing podcast and it came back. I mean it was so great to tell the. It was telling the story, so we do a deep dive. It's a conversation between two giants in the marketing world. Dean and Joe, two giants in the marketing world Dean and Joe and they're telling the stories about how they got started and how their earliest jobs really led the foundation. I mean to hear these things talking about it like they're just kind of enthusiastically. Dan: You know, can I tell you something? I think this is the end of social media at the intelligent level, the whole point of social media from the standpoint of Mark Zuckerberg, or anybody else that they've got your attention. This takes your attention away from them. This takes your attention away from them. This takes your attention away from them. Yeah, I mean, I've never been on social media, but I have observed that you're giving your attention away to somebody else. Okay, yes, yes, and with that, you're returning your attention to what's interesting to you. Yeah, you've just created something that's unique, okay. So, Dean takes Profit Activator number one, puts it into Google Notebook Okay, and it comes back with a totally uniquely produced conversation between two AI voices, strictly on Dean's thinking. My feeling is you've returned your attention. I think you've returned your attention to yourself. Dean: I think you're right and it's funny because we're going to take that now, take that conversation that they had and put it through another AI that will create supporting video. I've had this idea of doing the I Love Marketing podcast, which was my idea was to go back to the first 100 episodes and do a commentary on them, but I think that it might be fascinating to do you know, I love marketing AI to have the Google notebook do their summary on each of the first 100 episodes. It really is a really good 10 minute. 10 minute deep dive, as they say. Dan: Yeah, well, it's you know, to me it's really but I think what if you choose to apply this in a way that's beneficial to yourself? Dean: Yeah. Dan: I think you want your own thinking coming back at you, being discussed by two other people. Dean: Yeah that's. I love that. I really do. Like you're absolutely right, it's so. Yeah, it's a moving sidewalk for sure. Like it's definitely a catalyst for connective thinking, you know, to then have a conversation, yeah yeah, but anyway, it's really. Dan: I think it's really neat. You know, one thing that really occurs to me is the wow factor that everybody's talking about. Gee, it's just like human with a high IQ. No, it isn't. It's just a further advancement of technology. Dean: That's all it is. We've been living this. Dan: We've been living this. Humans have been living this forever. This is just a new extension of technology. Dean: It isn't magical. Dan: It isn't human, you know, it's just technological. I had a lot of religion when I was a kid and I can tell when other people are starting to get religious with technology. Dean: Uh-huh right. Dan: I said, you know, when people don't have religion as children, they tend to try to create it out of other experience when they get older. Dean: Yeah, that's true. So you have a. You got a big week this week coming. Dan: No, I just have one. I have a free zone on. Tuesday and I'm starting my next. I'm just starting my next round of connector calls. Dean: Okay, yeah, I'll have to look at the calendar when our next connector call is and get on board. Dan: Well, not free zone, but I have a 10 times connector call at 1030 your time tomorrow morning. Oh, okay, yeah. And this is where I'm testing out strengthening your strengths for the first time. Dean: Okay, oh, that's why it's hot off the press. Well, I mean I. There's a greater than zero percent chance that I might fly up to chicago for to get out of here. Dan: So we'll see when's it supposed to hit tampa? Dean: well, tuesday, wednesday, will be the peak fall, so we'll see it it supposed to hit Tampa. When's it supposed to hit Tampa? Well, tuesday, wednesday will be the peak fall, so we'll see it's supposed to. You know, form more, get more structure and stuff today, so they'll see what the expected path is and stuff. It could go further north or south, or it could fizzle out. You never know. Dan: Yeah, yeah. The news media loves this stuff, you know. So drama, you know, and they've got a narrative going now. These are the worst hurricanes in American history. I said no, they're just hitting more populated areas. Dean: Oh man Well now you know the whole conspiracy, now that is, that was enhanced hurricane, that they manipulated the weather, dan, and pushed it yeah, to North Carolina because they want. It just so happens that all these mountain towns. Dan: They want a lot of people not voting Republican. Dean: Well, they want the lithium underneath there. The mountain areas there sit on the highest concentrations of lithium in the world. Dan: We're talking real conspiracy here. Dean: Oh, yeah, yeah, no, that's exactly it. We're talking about like weaponized weather, to shut down, to make Asheville the next smart city. Dan: And I'll tell you something that there is actually something unique about North Carolina, that the finest quartz in the world that go into microchips, the finest quartz comes from one town in North Carolina. Dean: Yeah, I mean in the world. Dan: I'm talking. Well, this is not lithium, it's quartz, I mean maybe there's also lithium there, it's the same thing, yeah. But that town's been going for 30, 40 years, you know and everything else else. But it's really interesting that the finest grade quartz just comes from a mountain in one little town in north carolina, I think that's an interesting fact, it's proof of rule number three that's so funny, it's true. Number three is rule number three is there are no rules, no rules, no. Life's not fair. Dean: Life's not fair, right, sorry, right. Everything is made up, nobody's in charge and life isn't fair, that's right. Dan: Yeah, yeah, yeah. So yeah, you get those down pat and you know, you know, and life gets real simple. Dean: Yeah, absolutely, absolutely. I love it simple. Dan: Yeah, absolutely, absolutely I love it. Do you know the american one dollar bill, the left hand side of the american, backside you? Know, it's got the pyramid. Huh got one there I don't have paper bill I don't know. Dean: I don't think I have paper bill. No, I don't have one. Dan: I have lots. I have ATMs in my closet. I have ATMs in shoe boxes. I've got ATMs in the freezer compartment. I always have cash, but that's very interesting. But you see the pyramid there. That's the three rules. Dean: Oh, it's made up. Dan: Everything's made up. Everything's made up. That's one side of the pyramid. The other side to that second side, nobody's in charge. And number three is life's not fair. Dean: And if you get that, you're a happy American. And the I is. We're always watching. Dan: Yeah, yeah, yeah, yeah, see if you've been good or bad, that's exactly right. Dean: That's exactly right, yeah. Dan: I love it Well anyway, we both have assignments. Dean: I'm excited about that. Dan: First thing tomorrow morning and it'll be really interesting. But I'll just go to Hamish, because Hamish is playing with it already and it's really great. And yeah, this is a neat site. We can have our listeners out there do the same thing, you know. Dean: I love it. Dan: I'm going to go to Perplexity and say tell me the 10 most important things about Google Notebook. Oh, very good yeah I like that Because I bet perplexity has a better notion of what it does than Google does. Dean: I wonder if perplexity I'm going to ask perplexity give me the top 10 things or top 10 ways I should be using you, the top 10 ways you could be useful to me. Dan: I asked it, the R factor question, you know the perplexity. I said perplexity if we were having this discussion three years from today and you're looking back over the three years, what has to happen for you to feel happy with your progress? Okay, okay. Five seconds later I had it Okay. And then I said what are the 10 biggest obstacles to you being happy with your progress? And then it said at the end if I solve these 10, if I overcome these 10 biggest obstacles, I'll be very happy with my progress. Obstacles I'll be very happy with my progress. That was a good answer. Dean: That was a good answer. Yeah, that's great, I'm going to do that. That's funny. I'm going to see what they say. Well, so next week you're traveling, and then so two weeks. Dan: Yeah, we're up to the cottage for Thanksgiving, which is and so, but we go up on Thursday, we have the big dinner on Saturday night and Babs and I come back to the city on Sunday. Dean: Drive back on Sunday. Yeah, yeah, okay, yeah, so Monday. Dan: Monday's the holiday, but right, yep. So two, two, two Sundays. Yeah, all right, you got homework I got homework, got homework, absolutely I'll talk to you soon, okay, bye.

Ep132: Screen Time Evolution and Digital Dynamics

The Home Service Expert Podcast

Play Episode Listen Later Sep 11, 2024 51:39

In this episode of Cloudlandia, Our stories highlighted agricultural aspects of central Florida and comparisons of population densities in the U.S. and Canada. We also reminisced on television's evolution from shows like Romper Room to the first color programs. We reflected on limited past options versus today's unlimited streaming and the importance of managing screen time given continual new choices. Additionally, the discussion explored social dynamics considering Dunbar's number theory contrasted against digital reach on platforms. SHOW HIGHLIGHTS Dean discusses the strategic advantages of living in Central Florida, particularly in Winter Haven, which is centrally located and offers easy access to both coasts. We delve into Winter Haven's rich agricultural heritage, highlighting cattle ranches, orange groves, and other rural aspects of Central Florida. There's an interesting comparison between the population densities in the U.S. and Canada, including reflections on Ontario's geographic size and its southern location relative to many U.S. cities. We take a nostalgic look at the evolution of television, from classic shows like "Romper Room" to the advent of color TV with hits like "The Price is Right," and how this contrasts with today's streaming culture. The episode includes reflections on how past limited screen choices have evolved into today's endless streaming possibilities, and the impact of this shift on modern screen time habits. We explore the concept of social reach and relationships in the digital age, discussing the Dunbar number and how platforms like TikTok and Instagram have changed the dynamics of personal connections. Insights are shared from the new book "Casting, Not Hiring," which introduces the VCR formula—Vision, Capability, and Reach—as a framework for modern success. Through real-life examples and personal stories, we emphasize the importance of aligning vision, capability, and reach to achieve significant accomplishments, using figures like Safali Shabari and Max Martin as case studies. The episode also discusses the importance of choosing the right tools and staying committed to ongoing exploration and self-improvement. Finally, the conversation underscores the necessity of conceptual ability to see how one can be useful to others and leverage their capabilities, vision, and reach for collaborative success. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan, mr Jackson, you got through Hurricane Week. Dan: Not quite Hurricane Week, Tropical Storm Week, but we did oh. Dean: Tropical Storm A notch down in the hierarchy. Dan: That's one of the good things about living in Winter Haven. It is actually a haven from winter. We are in the center. We are perched on high dry, sandy land, so there's no storm surges, nothing like that yeah, so you're a long way from the coast, aren't you? Well, I'm actually an hour and 15 minutes from either coast. We can get to either side and we can get to virtually almost every beach in two hours. Like it's such a centrally located, we're almost in the exact geographic center of peninsular Florida, so I can get to Jacksonville in three hours and Miami in three hours and pretty much everywhere you want to be within an hour. So it's good. Dean: So I have a question because I've been there. Where is the big cattle ranching country? Is that south of you or north? Dan: It's surrounding us, but sort of north and south in the central. If you think about the middle of Florida, basically aside from the Orlando-Tampa corridor which is like this swath that goes all the way across the state from Tampa to Cocoa Beach, that area is very developed but above and below that the center is much like the Australian outback in terms of the density of population. And north of I-4. In that area there is equestrian and rolling hills and there's a lot of equestrian properties there and ranches. South of that is where you'd find a lot of the cattle ranches, sod ranches, orange groves. All of that is in the center and then you get all the way down to the Everglades and then the Everglades is one of the big national parks, it's the Everglades. Dean: Yeah, alligators I was actually on something that was described as the biggest cattle ranch, not only in Florida, but one of the bigger ones in the United States. Yes, and we drove at least 20 miles on the ranch before we got to buildings. Dan: And it was interesting. Dean: It was interesting. They had a lot of pigs wandering around and I asked them were they in the pig business? And they said no. It's just that every week or so the trail hands would like something besides beef. Dan: Right, go out and wrestle them up a hog Right. Dean: Yeah, yeah, have a barbecue, have a. Dan: Yeah, well, you can actually not too far from here you can do hog hunting, where you can go and hunt hogs in the forest, yeah, all natural. Dean: It's not. So. It's not silicon valley that we're talking about here no, we're really not. Dan: We're talking about, you know, rural florida. This is why I know, yeah, you know you look at Florida and you know people talk about population density and stuff, but there's a lot of land in Florida that is undeveloped. I mean there's a whole south of I-4, there's another highway that goes all the way across the state, called Highway 60, and through Lake Wales, and it's very undeveloped. I mean there's really nothing. All the way from Tampa to Vero Beach is where it goes and it's virtually. It's the only place I've been in Florida where you can, on certain parts of it, look as far as you can see in any direction and see nothing. I mean it's that. And somebody has bought up like 80,000 acres around what's called Yeehaw Junction, which is where the Florida Turnpike intersects with Highway 60. Where the turnpike, the Florida turnpike, intersects with Highway 60. And you could see easily that you could duplicate the entire I-4 corridor, like Tampa and Orlando, along Highway 60 with plenty of room to spare. So I'm not worried about the you know population increase in Florida. Dean: Yeah, it's really interesting. Peter Zion and one of his frequent you know he has his. You know he has videos every three days. Yeah, and you. But he was talking about all the developed countries, which would be mostly European countries, and you know Australia, new, zealand. You know he said that the US is by far the country with the least population density. I agree with that. Dan: Most any state, even Ontario you look at as densely populated as the GTA is. Once you get beyond the GTA it's pretty sparse in Ontario. Dean: Oh yeah, oh yeah I mean, yeah, there's an interesting thing. Just to give you a sense of how big Ontario is. First of all, ontario is a province in Canada, for those listening, and it's roughly about from north to south it's about 1200 miles, and from east to west it's 1400 miles. It's actually it's as big as mainland. It's almost as big as mainland Europe Isn't that amazing Without Russia when I found out. Not counting Russia. Dan: I heard when I found out you could drive north from Toronto the entire distance from Toronto to Florida and still be in Ontario. That's pretty amazing. Dean: Yeah, that gives you a context for it and most people don't realize that Toronto itself is further south than almost 20% of the United States. Dan: People don't realize that Ontario dips down no below that. Dean: No, it wouldn't be that much, but it is south of Minneapolis, south of Seattle, I think, it's south of Portland, you know, and then it's quite a bit south. I think it's south of Boston, it's south of you know everything like that. Yeah, maine all of it. It's about as south as you can get actually, yeah, but I think it's the most populated large city in the world, furthest north large city in the world oh, wow I think it's further south. I think it's further north than moscow oh, wow interesting. Yeah, yeah and yeah, and it's getting bigger, it's getting bigger. Well, there you go. Dan: Well, everyone. I'm waiting with bated breath to hear the great air fryer experiment from the Four Seasons beaches. Dean: Has your air fryer arrived. Dan: Oh, it's on the counter. Dean: Okay, it's on the counter. It's on the counter, it's been plugged in, but it hasn't been used yet. Okay, okay, we sort of inch our way into these new technologies. Dan: I got it, just unpack it and set it there for a little bit and just kind of let it live with it. Dean: Well, it's been a week now and we haven't used it. Why don't we use it? So anyway, but it is sitting on the counter. It's a ninja. Is that the kind you have? Dan: I think I have a breville is the name of uh mine. But did you get the one then? Did you get the one that steven palter posted? I have no idea. Oh okay, that's uh. Dean: So, oh yeah, that's fab you have to appreciate how little I take into this sort of thing, exactly right. Dan: I love that. Dean: There will be a who who's between me and the air. Dan: That's right? Dean: Oh, dan, that's the best Any technology in the world. I can guarantee you there will be a who between me and the technology. And I said what do you think? And I look for people who really love interacting with technology. I want that person between me and the technology and I'll ask them what's it do? What's it do? Dan: I'll tell you what I'm working on. Dean: What will it do for the thing I'm working on? Yeah, yeah, I love that and I've been pretty constant on that. I mean, you know, I was constant on this when I was six years old. I just always let some other human investigate the new technology. Dan: Yeah, and yeah. Dean: So I've lived a disconnected life when it comes to technology. What explains that? Dan: Well, I was thinking, you know about you, and I was thinking how you have the gift of being kind of brought into an era where television wasn't even a thing Like your earliest childhood was electronic free, I thought. But were you like? So you were born in 1944. And so it was six years. Probably Do you remember when you got exposed to your first television. Dean: Yeah, I think I was maybe. Yeah, I think it was around 52. I mean I had seen it, I'd been in other people's houses right they had television, but actually having our own television, I think it's maybe eight years. I was eight, so you got all the way to you. Dan: Think about this. You got all the way to eight years without being exposed to anybody else's visual bombardment of electronic propaganda or otherwise. Right, your visual input into your mind was largely formed through your own imagination. Yeah, you. You had to work, you had to create these visual pictures in your mind. Yeah, did you guys, did you? Dean: listen to radio, and I was assisted by radio. Dan: I remember radio had a big impact on me. Dean: And yeah, oh yeah, sorry, sergeant King of the Yukon. And yeah, there was Amos and Andy. We listened to Amos and Andy, andy, we listened to Edgar Bergen and Charlie McCarthy and then there was one that my siblings, my older siblings, listened to at night, which was called the dark museum, which scared the daylights out of me and the shadow. Dan: We listened to the shadow so was that the family activity no, no. Dean: Here you have to get the full impact okay, sorry sorry. Who knows what evil lurks in the hearts of men. The shadow knows. And then you had a 30 minute. 30 minute example of human evil. You know it was great but you had to do all the visuals. You know I, you were the visual director of all these radio programs. Dan: So was this? Everybody in the family gathered in the living room sitting on the couch listening to the radio like this. Is that what was going on? Dean: Yeah, there was sort of a. Yeah, there was sort of a dining room actually where you could listen. There were a number of radios. There was a radio in the kitchen, there was a radio, I think, someplace else, and it was a big house, a farmhouse, yeah, and I remember listening, imagining, you know, imagining. There was another series called Sky King, sky King, which became a TV station you know, and the Lone Ranger. We had the Lone Ranger. Dan: So there was a lot of variety, uh-huh and so, and then, in 1952, eight years old, you get your first television set. Dean: I think, so I think that would have been about then, yeah. Yeah, because I remember the first presidential election was 52. And I can remember that being on television. Who was the? Dan: president, was that Ike Eisenhower? Dean: Yeah, I like Ike, that was Eisenhower's first term. I like Ike. Dan: Now you know that's a really interesting thing. Do you remember, like your new routine when the television came? Were you watching TV every day from that period on? Or were your parents limiting the TV, or was everybody gathered around and limiting the TV, or was everybody around? Dean: and watch the TV. Yeah, I mean it was a frequent. It was a frequent activity once came in, that's all I can say I don't know, I don't know if I watched every day, but there you know, there were favorite shows. I think Arthur Godfrey was one of the early shows, the variety hour, and yeah, no, children's. I think there wasfrey was one of the early shows, the Variety Hour, and yeah, no, so Children's. I think there was Howdy Doody. Howdy Doody was. Dan: I think one of them Doody time. Dean: Yeah, and I think Soupy Sales was on and yeah. Dan: Yeah, I'm just thinking how. Yeah, I remember Romper Room. I just saw a video of Joe and I at the I Love Marketing event and I was saying we had all the people streaming from all over the world and I was doing a little Romper Room and about half the people in the audience knew about Romper Room and half didn't. Dean: That was kind of interesting. Dan: I remember I see Bobby and Johnny in their magic mirror. I used to hide behind the sofa so she wouldn't see me miss joan miss joan, miss joan. Yeah, so I was thinking about it was good, I mean I mean it was good, but it wasn't. Dean: It wasn't the major part, you know, of your you know it was only during weekdays, it was only at night and uh yeah, and on weekends I don't really there was. I don't know what the years were, but you know you got. You know, somewhere along the line you had jackie gleason and you had ed sullivan and you had other things like that, you know. But I wasn't. I can't say I was captivated because I was usually out. You know, I was outside, we lived in the country and I was out and I had really gotten hooked on reading. So I was doing a lot of reading back then. Yeah, interesting, but it is kind of what about yourself? Dan: I mean, you were born in the television age. I was born in the television age, you're right. And so every day, you know, I mean, yeah, tv was part of every day. And I was just the reason. The context for me thinking about this was thinking about how recent, you know, as each layering availability of content became unlocked kind of thing, our, you know, screen time has dramatically increased. And I was thinking all the way back to you. That's why I was thinking about you is, you know, literally your first six or eight years there were no screens, there were the only, you know, the cinema of the mind. That was your, that was your entertainment, your imagination. But I remember, so when I remember when we got our first color television right Around 19 or some early like that, and I remember the first show that I saw in color was the Price is Right with Bob Barker, and then All in the Family with Archie Bunker. That was, so you know, in the 70s. It was the Jefferson and Sanford and Sand and then all these. You know, the 70s, I think, was the golden era of television, you know, with all these shows becoming. You know, I remember Star Trek and you know all these, the Rockford Files and Starsky and Hutch, all the Love Boat, all these shows, these iconic shows in the seventies. But you only had, you know, basically the three networks was Canada, we had the CBC and TV Ontario. So those were the things and I remember as a kid, when the TV guide would arrive, we subscribed to the Saturday Star, the Toronto Star, that would arrive on Saturdays and that would have the TV guide in there, and I remember they would have it laid out like a you know a. Gantt chart, or whatever the time, the grid of times, to show you what was on. Dean: It was like a matrix. Dan: It was like a matrix you could see yeah, so it would list there were, you know. Dean: Every day had a matrix from yes till night 13 but you only had the three. You only had the three. Dan: There were 13 13 channels, yeah, to choose from three networks. And I remember the you know organizing my saturdays in the winter around the cartoons. You know like okay, so I would have a highlighter which was recently invented in that winter around the cartoons. You know like okay, so I would have a highlighter which was recently invented in that or newly introduced or whatever to our household, but I would have the highlighter and I would like highlight my. I would do my programming. You know I'm going to watch. I'm going to watch the Justice League at you know eight o'clock and then I'm going to watch the Justice League at you know eight o'clock, and then I'm going to watch Batman at nine, and then I'm going to watch Shazam and then Scooby-Doo, and then it was the we're all about why CBS or ABC's wide world of sports. That was like a big thing. And I remember now how much of my childhood was around synchronous and scheduled programming Because there was no other option. If you wanted to see that show, if you wanted to watch the Waltons that was on my mom's favorite show you had to watch that on Thursday nights or whenever the Waltons were on, you know, and Little House on the Prairie, and it was like your selection, your decisions were made. It wasn't like what should we watch tonight? Of the like now, infinite choices available to us, but we actually spend probably more as a percentage of our time not you, but collectively watching, consuming screen content. It's just been an observation. I've had some of these conversations. I'm getting really conscious of really being aware of my screen time and trying to be more discerning. Dean: I was just thinking now that you've got me thinking about it. I left home in 62 when I was 18. And I can't remember until I was 40 actually having a television during that 20 years or 22 years. I went 22 years and you know I don't remember. I remember people having televisions that I would go and watch things, sports things like that but, I went 22 years so, and then, of course, I haven't watched it in the last six years, so I've got pretty close to 40 years of my life when I didn't watch television Half, almost half my life. So I think it's never been a big deal for me. Dan: Right, think now like I look at kids now, like you think about the technological sophistication and facile nature of technology to eight-year-olds today, compared to Dan Sullivan at eight, you know is pretty amazing. But your experience in the outdoors to the average eight-year-old you know? Dean: it's so funny. I never see very rare. Dan: It's very rare, even in the 70s. Like growing up, you know the whole period of my childhood like from you know, six to 12. Six to 12. You don't see the same sort of pack of kids roaming around on the street that we saw when we were, when I was growing up anyway. I mean, you know, I grew up in the suburbs so we had like a very active, you know social ecosystem. We were outside all day, every day. You know social ecosystem. We were outside all day, every day you know, playing and making things up and riding our bikes and exploring the ravines and the sewers, and our parents never really knew where we were either. I mean we were. The idea was you got up and you had breakfast and you got out and you came home when you got hungry or when the streetlights came on at night. That's the deadline, you know I heard a comedian talking about that that it was so laissez-faire when we were growing up that they had to run ads on TV at night that said it's 1030. Do you know where your children are? Had to remind our parents that they had kids. Oh, so funny and true, you know. Dean: Yeah, it was really interesting, Really interesting. We in London we have our favorite hotel where we stay in London. Dan: And across. Dean: They've taken a whole old industrial area and they've completely transformed it. So they have a hotel and then they have condos and then they have shops and there's a courtyard in the middle and you cross one of the courtyards and there's a Japanese restaurant there. I remember being in there one night and there were six teenage girls, Japanese girls 16, 16, 17. And there were six of them at the table and each of them was on their phone during the entire meal. Dan: Yeah they're all talking in direct with other people. Yeah, so funny, right? Dean: They're not even there even when they're in the presence. It struck me that their world is actually inside the phone. Well, that's my point. Dan: That's the whole point of Cloudlandia. Cloudlandia is the real world. That's where we all live in. Cloudlandia. Dean: Not me. Dan: No, when I say we all, I mean society, everything. I have to have a permanent disclaimer. Dean: You're saying a large number, a large percentage, a large percentage, a large percentage, and Sullivan excluded A large percentage of people. Yeah, yeah. And it's honestly a different world. I mean, yeah, I can't make too many comments on it because I've never really experienced that you know. Dan: So we've got a young guy in our, in our go-go agent platform. He's a young realtor in Guelph, ontario. He's in his mid twenties, just getting started on his career and stuff. He's lived in Guelph his whole life and one of the strategies that we teach people. Dean: Nice city. Dan: Yeah, guelph is a is beautiful, yeah, so he's grown up there. You know, really, you know good looking young guy, very personable. I think he's got a big future. But one of the strategies that we encourage people is to gather their top 150 relationships, the people that if they saw them at the grocery store they'd recognize them by name and stop and have a conversation with them. Right, and the hardest thing, the funniest thing is he, after racking his brain, could only come up with 88 people on his list of 150 people. And I thought to myself like the population of Guelph must be 150,000 people right In the Guelph area I mean, it's pretty good size city. I thought you know you look at this right that there's a kid who has grown up largely in the internet world, right, like largely on in Cloudlandia, and that's the real thing. The reality is that if you go outside of his bedroom and walk around on the street, he only knows 88 mainland people and he's surrounded. I was teasing him that I said are you telling me that you've lived your entire 26 years in Guelph and all you know is 88 people and you're walking around surrounded by 149,920? Npc is a gaming term, dan for non-playing characters, because all of these online video games GTA or Grand Theft Auto and all these things that are kind of photorealistic things. All the people that walk around in the background are called non-playing characters or NPCs. Ground are called non-playing characters or NPCs. And I said that's really what you're telling me is, you've spent your whole life in Guelph and you only when you step outside your bedroom, know 88 people. That's a problem If you're in a business that is a mainland business. Mainland business right. Dean: All houses are 100% firmly planted on the mainland, as are the people that inhabit those homes. Dan: So it only makes sense that you need to get an outpost on the mainland, not in Cloudlandia, you know. Dean: Yeah, I was just thinking, I was just caring of my company company, my team members. There may be some new ones that I don't know, but I certainly know 100. And then my free zone program. I've got 105 in there and you know, some of them. I have to check the list to get their name, but you know I'd be over. I'd be over 150 with those two groups. Dan: Yeah, but there's. Dean: And then there'd easily be another 100 with the 10 times group, and then there would be 20 with Genius Network. Yeah, I'd probably be 300 or 400 anyway. Dan: And it's a really interesting thing. There's a lot of thing around that. Like Robin Dunbar, the evolutionary psychology anthropologist from Oxford, he is the one that coined that or discovered that information that the 150 is the magic number. You know, that's the number of relationships that we can manage where we recognize people and have, you know, a current status in their life kind of thing, in their life kind of thing. And that goes back to our first kind of days of playing the cooperation game where we would be tribal and have 150 people and that was a security thing. If you didn't know the people around you, that was a threat. Right, you had to know everybody. So, that's part of it. If it got to 150 150 what would happen is they would split up and go off and, you know, form other tribes. But that was. There's so many naturally occurring ways that that happens, but I just noticed you know how so much of it is for me personally. Like my Cloudlandia reach is a hundred times or more my mainland reach. Like if you just think about the number of people that I know or know me from in Cloudlandia it's way bigger than the number of people that know me in Winter Haven, florida, in my own backyard, you know. Dean: Yeah, well, it's very interesting. You know good FreeZone partner Peter or Stephen Poulter. You know, with TikTok he's got he's probably got 100,000 people who believe that he's their friend, he's their guide, he's their friend, yeah, yeah, but he wouldn't know any of them. Dan: Right, that's exactly right. Dean: So it's very. Taylor Swift probably has 100 million easy, probably more who know her? Dan: Mr Beast has 350 subscribers. You think about that. That's a measurable percentage of every person on the planet. When you think about that, almost that's, yeah, more than. Dean: It'll be interesting to see what he's like at 40. I wonder he's pushing 30. He's pushing 30, now right. Dan: Yeah, I think 26 or 7. Dean: Yeah, yeah, it'd be interesting to see what that does, because we only have really interactive relationships with a very small. I mean you talk about Dunbar's 150, but actually if you see who it is you hang out with, you know in the course of a year. I bet it's less than 15. Yeah, that's less, yeah, but yeah, yeah that's less, yeah, but yeah, I think, these numbers, you know, these huge numbers that come with quadlandia, do they mean anything? Do they actually mean anything, though, you know? Dan: um, well, I think that what I mean to that? Dean: do they have any? If you have that large of a reach, does it actually mean anything to you? Dan: It certainly from a monetary standpoint it does. From a relationship standpoint it's sort of a one-way thing, yeah, I was talking to one of our social media. Dean: We have a social media team here and I said can you bring me up to date? We have a social media team here and I says can you bring me up to date? I'm out there a lot every day, aren't I On Facebook and TikTok and Instagram and everything I said? I'm out there. And LinkedIn I'm out there a lot. And she says oh, yeah, every day there's probably about you know, five to ten new messages are going out from you and I said, that's interesting Because every once in a while I run into someone and someone says boy, I really liked your Instagram the other day and I said yeah, well, I aim to please. That's your whole thing, yeah, but I have no idea what's going out. Dan: And that's, you know, that's only going to be amplified when you take, when AI starts creating or, you know, repackaging a lot of the let's face it, you've got a lot of content out there. You've spoken a lot of words, You've been, you know, if we capture, everything you say basically is captured digitally right. Dean: Yep, Danny's got a lot to say. You do. Yeah that's right and you've got your. Dan: You've got the whole organization. You're the happiest. He's very expressive. Dean: Yeah, he's very expressive. You got a lot of milk, yeah, yeah. Well, anyway we're. I think we're going to start our next big book. We did the three with Ben Hardy, which have been a huge success. And I sent Ben a note. I said it was your idea to do these things, so without your initiative none of this would have happened. And of course you wrote the three books, so without your writing none of this would have happened and we've had really good results from hot leads coming in to coach from the books. It wouldn't have happened if you hadn't done that. But you know the publisher is giving us a call every month Say do you have a new book, do you need a new writer and everything. But we're ready to go. Dan: We're ready. Dean: And I think so it's going to be. I think it's going to be the one that we're doing with Jeff Madoff casting, not hiring. Yeah, it's a nice punchy, you know, it's another one of the punchy titles and so that will come out in coach form in the first week of September. Dan: So that'll be all printed. Dean: I think it went. I think it goes tomorrow to the printer and it'll be printed up. And you know, I don't know what it is, but I think a lot of people are fooling themselves about reach because they're lacking vision and capability. They think if you have reach, you've got something. But I think, if you don't have all three, you don't have. If you don't have all three, you don't have anything. Dan: Well, I think it's, if you have capability if you have capability. Dean: If you have capability but no vision, no reach, you have nothing. If you have vision but you have no capability and reach, you have nothing. You got to have all three. Dan: Yeah, you know it's very interesting. Chad Jenkins and I were talking, you know he's one of the bigger advocates for the VCR formula vision, capability, reach, about the you know the secret of that for people that you know whether we were to express them in capital V or lowercase v and capital C, lowercase c, capital R, lowercase r to see that where somebody self I see a lot of situations where people have a capital C capability that gets discovered and all of a sudden they're thrust into reach that they have no idea, no vision of what to do with. And it's very interesting. So someone that comes to mind. There's a woman, safali Shabari, who I met in Toronto through Giovanni. She was a guest or speaker at one of his Archangel events capital C capability for parenting and that kind of advice and she got discovered by, you know, Oprah and all the mainstream. So she was kind of thrust into the spotlight that was now shining a light on her capability, which brought her tremendous, acute onset reach that she really doesn't have, in my observation, a vision for how to navigate, you know, or what to do with that. They're an abundant reach asset with no vision. You know, to connect the two and I think that happens a lot. I think that happens a lot, that people get thrust into a spotlight and they, you know, have. And often you can have reach without capability too, and that's a problem too, and that's a problem. But if your reach is a result of somebody discovering your capability, that is a big. That's the formula I was. you know I've often talked about Max Martin as a role model you know the guy who's written all the number one songs on the radio that when I really started looking a little bit deeper into it, what I found out was that it was really through the reach of of Clive Davis that Max Martin's capability became. You know that he became Max Martin capability became. You know that he became Max Martin and because he was just a guy in Sweden producing great music, with a capital C capability of making pop songs, you know, and Clive Davis, when he discovered that he, as the president of Columbia Records and the founder of Arista and Jive Records, all of these subsidiaries, he had tremendous reach to both artists and their audiences. Visionary, to pair his artists with this Max Martin capability to create this capital VCR outcome of you know, all the success that Max Martin has had. And it was only through that pairing of a capital C capability with a capital R reach and a capital V vision then it all really became a big thing. Dean: This is my observation. Dan: This is all like live, you know developing, you know thoughts here around it, because I constantly. I run that filter constantly in background, filter constantly in background. But that VCR formula is, I think, a very relevant collaboration tool, that if people were really aware of their capabilities and had transparency to other people's vision, capabilities and reach, that's where the big connections happen, you know. Dean: Yeah, I think it requires a fair amount of conceptual capability that you can. You can sort of depersonalize your situation enough to understand what your capability would mean to somebody else. And you have to have a conceptual ability to see what reach would mean. For example, I was on a podcast on Friday. I was a guest of someone who is a key player in the land development industry across the United States and he's in COACH. So he asked me a lot of questions about coach and I went through and I explained. He's got 10 years in coach and he talked about what each of those concepts meant to him and everything else. And then his podcast is going to go out to 5,000 key players in the land development land development business in you know probably 25 or 30 states and everything else. And so at the end he says you know, I'm going to send this out and I'll send all the coach information, everything else. And I got off the call and I said that was easy. Dan: That was easy. Yes, that all you had to do was stay in your C lane of your capability. Dean: I just stayed in my lane and said what we had done. And then I talked about where I thought we would be with Coach when I was 100. I'm 80 and Coach was 100. And that's kind of a significant statement. It's not the sort of thing you would hear every day from an 80-year-old of what things were going to be like when they were 100 and much bigger at 100 than at 80. And it was really interesting, but that was like an hour middle house and you know I'm just talking, you know really good conversation, a lot of back and forth and you know, both of us asking the other questions and everything else and I said that's pretty cool that goes out immediately to five thousand. That's immediately goes out to five thousand people. Dan: Uh, yeah, yeah I mean that's pretty mean, you know, when you think about this, so of staying in your, in your lane of that's. Part of the great thing is that these things are largely plug and play, you know, like, and it happens. That's why I say a multiplier. You know, with the formula vision plus capability multiplied by reach, that reach is a multiplier. Dean: Well, they're actually. Yeah, I think what it is that two of them are addition, but the third one's a multiplier. Dan: Yes, that's exactly right. Dean: In other words, you can have vision plus reach multiplied by capability. You can have vision plus capability multiplied by capability. You can have vision and capability, vision plus capability multiplied by reach. You can have vision plus reach multiplied by yeah, yeah, yeah but, I, think it's like two of them are inside of our parentheses. You have, you know yeah, then the other that's multiplied by the third one. Dan: Yeah so it's very. Dean: I'm convinced it's three yes From the triple play. So I'm thinking about a tool right now where I said who's got the big idea, who's got the big idea, who's got the ready-to-use capability, who's got the ready-to-use capability? Dan: And who's? Dean: got the ready-to-use reach? Dan: Yes, you know that's fantastic. That would be a very useful tool. I think that's a really useful framework for collaboration. Yeah, it fits so well with our whole free zone operating system, you know? Dean: yeah, because we're surrounded by those those capabilities. Dan: Everybody's got a capability in the form of, uh, their self-multiplying company that they've already kind of established. To get to that point right, most people undervalue. They mostly undervalue their own capabilities and reach. They don't see them as assets in most cases. Dean: Well, even when they have vision, the vision isn't really useful to anyone else. It's only useful to them Right. Dan: Vision isn't really useful to anyone else. It's only useful to them, right yeah? Dean: I mean your vision has to have a lot of room for other people. Dan: That's what. So, chad and I've been talking about this there's the horizontal vision is within your own capability channel. You know they see vision, maybe within how to improve their capability, or internally. All their vision is within the walls of their own company. But where the real benefit comes is with horizontal vision. I said vertical vision is within your own company vision. I said vertical vision is within your own company. Horizontal vision is being able to see what your capabilities paired up with, recognizing someone else's vision that your capabilities could help or how someone else's reach could enhance your capabilities. You know all of those that vertical or the horizontal vision is where the collaborative creativity comes yeah, yeah, there's so much yeah I think you're right that there's, you know, articulating, the thinking tool that helps you recognize and assess what your unique probably unique ability fits within a capability right. That's a thing in your organizational unique ability and your unique teamwork all fit within that capability channel. Dean: Yeah, it was really funny. I was when was it Thursday? I think I was. When was it Thursday? I think I was invited into a workshop here in Toronto and it was the lead master's group. Okay, so the lead master's group is the lead group of all the people who are still at the signature level after 20, 25 years. Okay, and they haven't jumped to the 10 times. They haven't, you know. Their next group would be 10 times. Dan: And they're a long way. Dean: They're a long way off from free zone Anyway, but we're introducing the triple play straight across the program. This quarter. So everybody's getting the triple play. And there was a group, probably about 40, maybe 40 in the room and I would say, three got it, three got the triple play Understood, yeah. And they said, yeah, well, why would I do this? And I said well to differentiate yourself from everybody else. Yeah well, I'm not sure why I would do that and everything else, and so this is why I put the emphasis you have to have a conceptual ability that's apart from you. You're just seeing something that exists, that's big and it's powerful, but it exists outside of you. It's not you. Somebody else's capability exists outside of you. Somebody's vision exists outside of you. And somebody's reach exists outside of you. And you've got to be able to see this as a reality that exists in the world, whether you want to use it or not. These abilities, these capabilities, vision and reach is outside of yourself. Vision and reach is outside of yourself. And then you have to say if I'm going to use what other people have, how do I have to be useful to them, that they would be agreeable to that, and I think that takes a lot of conceptual ability to see how you could be useful to other people. Dan: Yeah, I agree with that, that's true. Dean: Yeah, I think there's. I mean, if you can only see within your own framework, you're not going to be VCRing anything. Dan: Right, exactly, you're only going to be trying to increase, you know, or improve your own limited vision within your own situation and working on your own capabilities, and only with your own reach. It's real. That's where it's like linear. That's linear, yeah, and you know exponential is plugging in to ready to implement reach, vision and technology or capability. Dean: It's really funny because huh, well, yeah, it's who, not how. But you have to see the who's as existing, completely independent of you. They just exist. They're out there, they're doing their thing and they're not going to be interested in you unless there's a big payoff. In other words, they have to see and it was very interesting because when I talked to like first year and strategic coach, you know first or let's say, signature level first or second and people will say well, you have such great people here at coach, how do you find great people? Dan: And I said you know where I live, you know I live in such and such place. Dean: We don't have great people like you find great people. And I I said you know where I live, you know I live in such and such place. We don't have great people like you have great people. And I said I suspect you do have great people, they're just not looking for you. Yeah right, how? How do you have to be such that other great people would be interested in you as an opportunity? Dan: Yeah, yeah, amazing you have to have something compelling you do you? Dean: have to have something compelling. Yeah, not convincing, but compelling. Dan: That's right, you know, shaped with a what's in it for them. Yeah, viewpoint, you know that's. I think Joe's book is amazing to set. I can't. It's one of those things that I can't believe nobody has written that book until now, you know. But just that whole idea of thinking about your vision, capabilities and reach from a what's in it for them perspective, with other people, what you can do for other people, it's almost one of those things that it's so powerful. Dean: That's true. That's true of all new things, though. Dan: Yeah. Dean: I can't believe somebody hasn't thought about this before. Uh-huh. Right right, right yeah. Dan: Oh man, that was. So there was George Carlin. He had a thing, a little you know comment where he was saying how the English language is so incredible that you'd think everything that's possible to say has already been said, you know. But he said I'm going to say things tonight here that have never been spoken in the history of the world. For instance, he said hey, marge, after I finish sticking this red hot poker in my eye, I'm going to go out and barbecue some steaks. Nobody's ever said those words in the history of the world. So it's not. Everything hasn't been said. I thought that was pretty funny actually. So there, yeah, Well we've spent an hour. Dean: We did a good hour, I think so. Dan: I always enjoy these conversations. Dean: Yeah, and. I'm going to, I think yeah you ought to zero in on the tools. You know that, yeah, and I'm going to. Dan: I think, yeah, you ought to zero in on the tool. Dean: You know that I'll give some thought to it, but this is your tool, not my tool. I'll give some thought to it. I love it, All right. Dan: Okay, talk to you next week. Bye. Dean: Okay, bye.

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Entrepreneurship, Addiction, & Becoming the World's Most Connected Man — Joe Polish

The Weekend University

Play Episode Listen Later Aug 22, 2024 79:55

Joe Polish is described by many as “the world's most connected man”, Joe is the Founder of Genius Network and Genius Recovery. The former is one of the world's largest and most exclusive communities of entrepreneurs, while the latter is a nonprofit Joe established with the aim of changing the global conversation around addiction. He is the author of two books: Life Gives to the Giver and What's In it For Them, which this interview focuses on. His story is pretty incredible too. After suffering sexual abuse as a child, Joe later fell into problematic substance use and other forms of addiction to numb the pain. When he eventually managed to get sober with the help of 12-step meetings, he then set up a carpet cleaning business, taught himself marketing, and gradually became one of the most connected entrepreneur's on the planet. To give you an idea, he's the person Richard Branson goes to for marketing advice for his nonprofits. This conversation will give you an idea into Joe's thinking and philosophy as we discuss things like: — The surprising connection between entrepreneurship and addiction — How thoughtfulness can radically improve your life — Why Joe invests more time, attention, money, and effort into relationships than any other area of life, and why you should too — How suffering creates opportunities for connection — What he learned from taking a year long sabbatical. And more. You can learn more about Joe's work and book at: joepolish.com, Genius Recovery at https://geniusrecovery.org, and Genius Network at https://geniusnetwork.com --- Joe Polish is the Founder of Genius Network®, one of the highest level groups in the world for Entrepreneurs. He curates the Annual Genius Network Event, Genius Network ($25,000), and 100k ($100,000), all three groups being home to some of the most successful Entrepreneurs alive, and is considered one of the most influential Connectors in the world. Joe has also helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He has been featured in INC, Fortune, Forbes, Success, U.S News & World Report, among others, and has spoken at Stanford University. Joe also hosts three of the top ranked marketing and business podcasts on iTunes, including iLoveMarketing, 10xTalk, and GeniusNetwork. He's also changed the lives of many others through his charitable causes including: The Make-A-Wish Foundation, Artists For Addicts, Genius Recovery, JoeVolunteer.com, as well as being the single largest contributor to Sir Richard Branson's charity, Virgin Unite. His documentary “CONNECTED: The Joe Polish Story,” premiered at the historic TCL Chinese Theatre (formerly Mann's Chinese Theatre), and his documentary “Black Star” won the Audience Choice Award at the Sedona Film Festival. Joe's mission with Entrepreneurs and Genius Network® is “to build a better entrepreneur,” and his mission with Genius Recovery is “to change the global conversation of how people view and treat addicts with compassion, instead of judgment and to find the best forms of treatment that has efficacy and share those with the world.” --- Interview Links: — Joe's website - https://joepolish.com

Sztuczna inteligencja i prawa autorskie w Internecie - musisz to wiedzieć! | Tomasz Palak

Wykłady Uczelni ASBiRO

Play Episode Listen Later Apr 24, 2024 17:33

Z tego filmu dowiesz się jak się nie potknąć na prawie autorskim w internecie. Opowie o tym Tomasz Palak.

242: Programy do automatyzacji pracy, jakich używam na co dzień

Excellent Work

Play Episode Listen Later Mar 5, 2024 7:25

Jako zwycięzca jednego z dni I Love Marketing, poświęconego automatyzacji i narzędziom pewnie jestem w stanie podzielić się z Tobą asortymentem aplikacji, które powodują, że w okolicach jednego etatu czasu pracy obsłużyliśmy ponad 28 tys. osób i regularnie tworzymy treści na Facebooka, Instagrama, LinkedIn, Tiktoka, YouTube, Threads oraz X, wydając przy tym co tydzień odcinek podcastu, wypuszczając newsletter, a do tego prowadząc 3-4 live'y w miesiącu. Poznaj mój stack aplikacji. Nazywam się Michał Kowalczyk, a to jest Excellent Work Podcast. W tym odcinku dowiesz się:

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LINKEDIN skuteczniejszy od Faceboooka? | Rafał Szymański

Wykłady Uczelni ASBiRO

Play Episode Listen Later Sep 16, 2023 15:06

Z tego filmu dowiesz się, kiedy i co publikowac na LinkedIn, a także jak prowadzi konto firmowe. Opowie o tym Rafał Szymański. #LinkedIndlafirm #copublikowacnalinkedin #markaosobistanalinkedin Spis Treści: 00:00 - W dzisiejszym odcinku 00:24 - Dla kogo jest platforma LinkedIn? 03:11 - Czy warto w swojej strategii działać na LINKEDIN? 04:34 - Jak często publikować? 06:36 - Czy są sytuacje, w których odradzasz prowadzenia działań na LINKEDIN? 08:05 - Jak działać na LINKEDIN by zdobywać kontakty B2B? Gość

Strategies for Building a Powerful and Profitable Network

Play Episode Listen Later Aug 11, 2023 92:19

Joe Polish is the Founder of Genius Network®, one of the highest-level groups in the world for successful entrepreneurs, where he has helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He is the host of three sales and marketing podcasts including iLoveMarketing.com, 10xTalk.com, and GeniusNetwork.com. Joe has also been featured in Fortune and Forbes for curating the annual Genius Network Event and the 100k Group. In this episode, we talked about marketing channels, building relationships, sales strategies…

founders strategy powerful network forbes fortune profitable joe polish genius network i love marketing 10xtalk genius network event

The 8 Profit Activators You Can Trigger in Your Business Right Now

The Home Service Expert Podcast

Play Episode Listen Later Jul 14, 2023 59:36

Dean Jackson is the co-Founder of 90-Minute Books and the owner of NewInformation since 2003. He has been helping entrepreneurs and realtors make more money as a real estate coach and internet marketer. Dean also co-hosts the ILoveMarketing.com podcast and is the author of “Breakthrough DNA: The 8-Profit Activators,” where he shares ideas on how to accelerate business growth regardless of the entrepreneur's current situation. In this episode, we talked about marketing strategies, client referrals, customer relationships…

founders profit trigger dean jackson activators i love marketing

Ep101: From Enhancing Productivity to Breaking Dependencies

Play Episode Listen Later Jun 30, 2023 51:50

In today's episode of Welcome to Cloundlandia, Dan and I dive into the power of mental images and harnessing our imagination to overcome trauma and achieve our objectives SHOW HIGHLIGHTS Dean speaks on Implementing the 50-minute focus finder system. Which for him lead to a significant reduction in screen time and increased productivity. Setting goals, creating an optimal environment, limiting distractions, and establishing a fixed timeframe can help improve focus and efficiency in both personal and professional life. Studies have shown that mental images and imagination can be powerful tools to overcome trauma and achieve goals. Working with sleep psychologists and brain function experts can help reduce reliance on medications like Adderall and improve overall well-being. Changing sleep habits is crucial for better restorative rest and overall well-being. Entrepreneurs can create their own pathways for success by committing to their own goals and carving out opportunities. The gap between what is taught in schools and what is valued in the marketplace may contribute to declining college enrollment. Collaboration is essential for success in any endeavor. Targeted writing and AI newsletters can be valuable tools for entrepreneurs. Maintaining reserve currency status is important for the US dollar and global economy. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean Jackson Mr Sullivan. Dan Sullivan Mr Jackson, you're in full voice There we go. You are in full voice today for Welcome to Cloudlandia. Dean Jackson That is exactly right, and it's been a great week in Cloudlandia and, more particularly, a great week in Deanlandia. Okay, that's the reason. Dan Sullivan That's the reason that Dean Jackson creates between the mainland and Cloudlandia. A lot of people don't know that, but there's a secret territory between these two worlds. Dean Jackson That's a secret territory. I love it, and there's a secret handshake to access. I know it's a funny thing. One of the. Dan Sullivan Secret tattoo. There's a secret tattoo. There's caps, t-shirts and mugs. That's right. Dean Jackson That's so funny, but not bumper stickers. Dan Sullivan But not bumper stickers. Dean Jackson No bumper stickers. In Deanlandia I've had an interesting, I'll tell you. I mentioned to you the distinction that I discovered between less screen time and more dean time And I successfully lowered my screen time by 29% this week. Dan Sullivan What specifically did you go after? Dean Jackson I spent more time. Everything that I do, i get done in what I call 50-minute focus finders, and the basics of the idea are that I've had ADD and I would always look at, even with the best intentions. I would want to do something, but I would find it difficult to focus or to do what I say I'm going to do without any supervision or accountability. So I started saying to myself listen, is it true that I can't focus, and is there any situation in my life where I can? And I immediately started thinking about golf And I thought I can play golf for four or five hours in a row with no problem. I can do that all the time. I can go to movies. I love going to movies And I don't have a problem with that. That's a couple of hours. And I started looking at what are the characteristics of what's going on with golf that makes it so easy for me to keep my word on that or to focus on that for an extended period of time. And it developed into an acronym for golf, which is all the characteristics of why I'm able to focus on that particular activity. And I thought, ok, well, first of all, the G is there's a goal, and a goal. I'd see the goal as a decision that I've made, the decision that this is what I'm going to do. I put it in the calendar. I'm going to play golf on Friday afternoon And it's in my calendar And I work all the way around it, right, everything. It's there as an anchor. Then O is for an optimal environment And a golf course is the optimal environment to play golf. It's set up perfectly for the task. You've got all the holes are already laid out. You start on the first tee. You kind of get on that. Ned Hollamall would probably refer to it as a bobsled run. You start at hole number one and you work your way all the way through to the 18th hole And then you're done. There are limited distractions. Is the L meaning there's not no internet? no, especially if you leave your phone in your bag or in your locker, There's limited distractions. You're able to stay on track. You've got all the equipment, everything you need, right there in your bag, in your golf bag, and F is a fixed time. And so I started thinking okay, well, how can I apply those elements to getting the things that I want to get done? that might be, you know, not golf the proactive things that I want to get done, and so I came up with this idea of a 50 minute focus finder And I would start blocking two hour blocks in my calendar And in those two hours I could do two 50 minute blocks with a 20 minute break in between. So it would be 50, 20, 50, and that could be two hours. And so I started thinking okay, i'm going to block off this 50 minute focus for this two hour block. I'm going to establish what's the goal for this What is it that I'm going to do? And then what would be the optimal environment for this And so, for instance, so if I'm thinking about, if brainstorm, my new book, is the goal, then I can, i would set aside the time. The optimal environment for that is in my comfy, on my comfy white couch in my courtyard, with my light, with I'd have some water. I've got my remarkable, i've got my. You know, everything is set up for what I'm going to need to accomplish that limited distractions. I'll leave my phone in the house and not have it here as a distraction, because I want the you know distraction free environment And otherwise you know if it's dinging or flashing or there it's tempting to get distracted on that. And the fixed timeframe I have a timer. I have a visual 50 minute timer, that kind of I can see where, where I am in that, without having to use my phone as the timer because it's too tempting for me, and so that 50 minutes goes and I'm able to get into a flow and do what it is that I'm going to do, and then at 50 minutes the alarm dings and I can get up and move around and go get some water, maybe a cup of coffee, get, look at my phone, you know, do whatever I need to do, and then, after the 20, minutes. I come back, set the timer for 50 minutes and do it again, and that kind of thing. I find that, you know, brainstorming often leads to outlining and that, will you know, lead to whatever the next step is, but I can always set up what the goal of the of the outcome is. You know, like one of the great examples, i never have a problem focusing on Welcome to Cloud Landia. I've had ingrained golf outing for about you know I set it in my calendar. I know where I'm going to be at the appointed time. I've got an optimal environment. I've got all the tools that I need. I have my remarkable you know, just doodling and taking notes as we're going. I'm out in the courtyard, i've got a nice bottle of water here And it's effortless effortless. Well, I think, you're. Dan Sullivan What's interesting about what you've just described is that you're taking a great habit and a great activity from the mainland and you're moving it into Cloud Landia projects. Dean Jackson I agree. And because that's where my access portal. Yeah. Dan Sullivan My sense is that if you look at the development of anything new in the world going back for as long as we have history, the biggest breakthroughs is where somebody develops, takes something that's really well developed in an old territory and moves it into a new territory. Okay, yeah, and I mean right now we can use the terms mainland and Cloud Landia, because we're in a current old territory, new territory, piece of history. You know the historical period. But it would have been the same with the development of the industrial technological breakthroughs. You know, with telegraph, you know telephone, you know internal combustion engine, assembly line, you know assembly line, you know the whole thing that the people who really make the money are the people who have the courier service between the two worlds. Dean Jackson That's a great outcome. I mean, when you think about that especially, it's funny. I was in the reading in the Wall Street Journal yesterday. There was. I get the print version on Saturday or for the weekend version of the Wall Street Journal And yesterday there was a hard-to-call newspaper in the world, by the way. Dan Sullivan Best newspaper in the world Saturday Yeah, yeah, so in yesterday I don't know whether it was Yeah, yesterday finest newspaper in the world hands down. There's no other newspaper as good as the Wall Street Saturday edition. Dean Jackson Well, there we go. That was your recommendation. By the way, about a year ago I started getting the physical version, but there's an article about entitled Mastering Your Mental Images. Can Make. Your Day. It's a new psychological technique aimed to use your imagination and all of your senses, overcome trauma and achieve goals. Did you read that article? Dan Sulivan Yes, I did. Dean Jackson Yes, i did. Okay, well, there you go. Very. Yeah, that's an interesting I mean, it's not so that sort of breakthrough information, but it's more supporting information that really shows what you think about. You. Bring about That's kind of. Dan Sullivan Well, it's cheaper than Adderall, you know. Dean Jackson Yeah. Dan Sullivan Right, right, yeah, well, i'm on a different path right now that you might be interested in. So I'm in a 12-week program with a sleep psychologist. Dean Jackson Okay. Dan Sullivan Okay, his name is Michael Bruce. Do you know, michael? Dean Jackson I do. Yeah, we found him on I Love Marketing He's yeah pretty good, well, i have nothing to say then? Well, no, tell me I want to hear all about it because It's all been said. Dan Sullivan Oh, that's so funny Between you and Joe and Michael. What else is there to say? But anyway, I was recommended him by Paramededia, who was my My Canyon Ranch go-to doctor for 10, 12 years, and then he's gone out on his own because he's spent too much time with me And be around me. You turned him into an entrepreneur. You're going to go out on your own if you're around me too much. Dean Jackson You're going to get infected. You're going to get infected. Dan Sullivan Yep. It's contagious, it's contagious. Yeah, anyway, one of my goals. I'm working with David Hasse, who's I don't know if you've met David or not, but he's in the pre-zone Yeah. And he's absolutely our number one overall doctor who is right at the center of all of our medical network, And his specialty is everything that improves the brain, the function of the brain. And so to start the program with him which was last August 2022, I set a goal that by 2024, August of 2024, that I would be off all prescription drugs. So that would include sleep medicines, Adderall and blood pressure medicines. So I have three big ones, And so along the way, I've been looking for ways of getting off the sleep medicine and Parmdedia, who really got me into having CPAP at night, which has been great. I've been doing it for 12 years. I've missed eight nights in 12 years. I really benefited from the technology. First of all, the machine does all the work at night. I don't even have to bother breathing. Dean Jackson It controls your breathing, at least the breathing in part. Dan Sullivan You get that. Dean Jackson Yeah, but it automatically. Dan Sullivan And it lowers your blood pressure at night because you're not working this hard. And so anyway, that was great And along the way I've acquired sleep medicines which I've enjoyed Lunefta and Sonata. But the tests that Dr Assy David Assy does with me indicated that there's a long-term negative impact of these drugs. They have a neurological effects over a long period of time. And he said I know what your lifetime goals are as far as how long you want to live. I understand your goals for where you want to be 10 years ahead, 20 years ahead. And he said if we can take these pharmaceutical things out of your system at a certain point, that'd be good. And I said, good, well, that's my goal. Two years of all prescription drugs And I've made great progress. The one that was. In order to get off the prescription drugs. What I have to do is change my sleep habits. Okay, because those drugs, which are the sleep medicines at night and the Adrol during the day, totally undermine your ability to get deep sleep, which is the restorative. It's the restorative sleep. So and I'm happy for my relationship with these drugs I'm not dissing the drugs. And already I can see some nervousness on the part of the drugs that whereas they thought this was going to be a lifetime relationship, i've kind of put them on the clock And yeah. So, anyway, we started three weeks ago and he's got really, really it's a wonderful coaching program. From the standpoint. You know me being a coach, i kind of understand a really good coaching program when I see it, and so what he starts you off at is that he starts gradually depriving you of sleep. Okay, so it starts at so it started off at 10 o'clock, where we go to go to bed at 10 and we wake up at five. Okay, oh my, God. And that's less sleep than I am talking about. I'm talking about in bed time here you know, 10 to 10 to five And then about two weeks in he moved it to 1015. And it means you can't go to bed before 1015. Okay. So, 1015, but you always get up at five, and his ultimate goal is that, regardless of when you go to sleep at night, you always get up at five, because then your circadian rhythms can kick in and you know and they've got. You know, from five till the evening, they've got 12 hours. They've got at least you know they've got 12, 13 hours for your natural sleep hormones to kick in and you get sleepy at the end of the day. So anyway this. So is that difference. Dean Jackson Like do you normally, have you normally? gotten up at five, or is that new for you? Dan Sullivan No, we ordinarily go to bed whenever but we always make sure to be in bed more than eight hours. Dean Jackson Okay, so that was our room, so sometimes you wake up at seven or eight or whatever. That'd be late. Dan Sullivan That would be late Okay. Yeah, yeah, but usually we're hitting bed at around eight, 39 at night. Dean Jackson Okay, and then okay, right. Dan Sullivan And then we put both. babs and I are morning people, so we're not we're not depriving ourselves. And then whenever we go to bed, then we put the alarm for eight hours, or more than eight hours, to get up in the morning. Okay, so that's a yeah, but it might be any time between eight o'clock and 10 o'clock that we would go to bed, but then when we got up in the morning, it would be determined by by hours later Yeah. By like sound, you know so anyway, so it was a real strain in the first week or so. What we're going to do next hour, hour and a half at night, you know you're sort of twiddling your thumbs and you're saying what could I do? What could I do? And then, before you go to bed, three hours before, you can't have any alcohol. So no alcohol within the last three hours, no food within the last two hours and no water within the last hour. And because the you're asking the digestive system to stay awake you know and do certain things. And so anyway, so long story. I'm just getting the general context here of what happened. But halfway through the second week I said I wonder if I so I take two Adderall's. I take a timer at least Adderall, first thing when I get up in the morning, which is 10 megs, and then, depending on the day and what's going on in the day, i'll usually have one around two o'clock in the afternoon. Okay, because I'm I'm starting to fade during that time and bang, I take the Adderall, and you know. And I'm the immediate release, yeah, yeah. So I experimented. I said I wonder if I can go through the afternoon, get through the day. And I did it once and it was just before a meeting with him, so I'd have weekly meetings with him And I he said, well, let's do an experiment, let's see if you can only have one day during the next week when you use the afternoon Adderall, because you've already indicated that you're kind of ambitious here. So let's see if we can do it. And I made it through the whole week. So I like and it's been 15 days now, i haven't had my afternoon Adderall and it's gone. It's gone, you know, because it's not an addiction. Dean Jackson It's not an addiction. Dan Sullivan It's a dependency and there's a big addiction You know, you know, it's just a habit, just a habit. It's not an addiction that has hold of your nervous system. So so he says that that's really great. And then I take two meds. At night, i take a lunesta, which is like a five hour, five hour knockout drug. And then there's Sonata and usually at the five hour four hour I get up and I do a fundamental human activity I pee. Okay, Yeah, Yeah. Dean Jackson Remember whenever you're planning to remember. Dan Sullivan When you're planning the future of the human race, make sure that there's always time to pee. And so I'll pop Sonata at that point. And that's fast acting, and I go back to sleep. So this past week I've kept the Sonata. So instead of taking the full dose, i break it in half and I just take half, and it's worked. It's worked. So I've gotten seven days in where I've just done half and he said okay, you're going down vacation now next week, see if he can get rid of the Sonata. So I have. But the big thing, dean, is we have to do a complete diary every day. It's a seven day diary and then we have to send it to him before our next meeting with him. And then he goes and looks and he said you know pretty good. He says you're, you'll probably be about four weeks into the five weeks into the program and you will have eliminated the afternoon Adderall and the middle of the night Sonata. He says that's, that's quite amazing, amazing progress, yeah. Dean Jackson But I like. Dan Sullivan I like the structure and he's very adaptable. I mean, he's got his goals He wants you to get, he wants you to have the habit of getting up at five o'clock in the morning. But I told them Friday, i met with him on Friday, just a couple of days ago, and I said you know, you've reintroduced me to a pleasure that I have not experienced, i bet, in 20 years. And what's that? It's the feeling of being sleepy. Dean Jackson Hmm, oh, interesting, so you were using the, the, the lunesta is the one that was. kind of that was the signal or whatever. right, the behavioral yeah signal to get sleepy Yeah, and so. Dan Sullivan I was taking upper the Adderall is the upper and the lunastons and outer are downers. So I was never sleepy. Dean Jackson I would just be, i would just be up and then I was down chemically, you know what's so funny if you say those words, and Joe and I had Richard Vigory on our marketing podcast and he talked about his daily routine of you know, two uppers in the morning and two downers in the evening, and that's where two cups of coffee in the morning and two glasses of wine in the evening. He called them as uppers and downers. Yeah, rhythm right right? Dan Sullivan Well, Richard can do anything he wants at this stage. Yeah, richard's in, i think he's in his, he's in his 90s, you know. I mean he's, you know he's beyond. He's beyond warranty refund. I'll tell you. That's so funny. Yeah, he's a he's a yeah, he's really in the history of the last 60, 70 years of politics in the United States, yeah, And the person, people most responsible for establishing a solid conservative mindedness and conservative voting population. Richard would be in one of the top five of all the people. Dean Jackson I think you're absolutely right. Yeah, You said something interesting about your. You've developed the routine that when you get up to pee, you take the sonesta and that's your cue to go back and have another round of sleep And I may have no issue. I heard I heard someone say you know, if you're gonna tell yourself a lie, you may as well make it a good one. And I started. I started thinking that well, not only that, you might will make, you might will make money on it. You know, if you're gonna, that's called marketing. Dan Sullivan That's called marketing. Dean Jackson I would have the same thing again. I would wake up at five o'clock, for instance, to pee, And then sometimes I wouldn't be able to get back to sleep, right, Because then my mind would start like already you know, working on the things I'm working on for the day or whatever. But I started telling myself the the better story. I would wake up at four often 445, 450 is around the time, usually right. And so if I wake up and it's that, i smile and I go pee and I'm saying, like I'm creating this story, that this is great because I'm gonna have the two best hours of sleep of my night. Right now I still have two hours left for the greatest sleep And I started telling myself that story and, wouldn't you know it, I ended up. I had the best two hours of sleep after telling myself that story And I thought that's an interesting thing where that matches up with this article we were talking about in the Wall. Street Journal mastering your mental images can make your day And I thought, if I would really emotionally get you know, I would create joy out of waking up at 442 because I knew that I was gonna, with certainty, have the two best hours of the night. Dan Sullivan Yeah well, what you've created, mr Jackson, is a self milking placebo. Dean Jackson Exactly right, yeah, but I wonder if you tried to play. I mean, this would be interesting to try replacing your Celesta with that story. Dan Sullivan But Sonata, Sonata is the genus of Sonata And it's not called that on the prescription because it's generic. But anyway, anyway. Sure, i mean we do that. I mean as entrepreneurs we have a natural gift for this, You know, I mean, you know. I think this is a commitment to something you don't have the capability for yet. Right right right, yeah, you're committing to a future jump in, you know, in performance and which will be a new capability. But when you commit, you don't have the capability And that requires courage. You know that requires courage to and, yeah, it's an interesting. You know it's an interesting, but you know more and more. I think that whether you're happy or not happy in the 21st century is the mind games that you have learned to play with yourself. Dean Jackson Yes. Dean Jackson I think that's really. That's one of the, that's one of the core found. Imagine if you applied yourself imagining this outcome. Dan Sullivan Yeah, yeah, you just weren't going to apply yourself to her goals. Dean Jackson Right. That's right. Dan Sullivan Yeah, I can, Yeah, and I think entrepreneurs are asked in you know the early years, and especially when they're in the school system, to apply themselves to some other people's goals for them. And at a certain point they say well, i don't get paid for that, i don't get paid for applying myself to other people's goals, that's right. Why don't I just come up with my own goals and apply myself to them? Okay? And I bet doing it my way lets me make 100 times more lifetime income than the teacher would. Dean Jackson Yeah, right. Dan Sullivan I'll never make any money that way. Dean Jackson Yeah. Dan Sullivan Yeah, i mean to a certain extent there's such a disconnect now And Peter Diamonis and I talked about it on Friday that a 18-year-old today anywhere in North America probably elsewhere that if you get a 10-week course in welding, you know and you get a certificate at the end of the first year, you'll make $60,000 here. Yeah, because there's such a demand now that we get welders into the reindustrialization and re-manufacturing of North America right now. All requires welding somewhere along the line. And meanwhile, if you go to four years of university, you know, regardless of the university, you probably didn't make any money during the four years, or minimal money during the four years, and probably you're running some sort of debt at the four years And meanwhile the 18-year-old who went into welding could be making $80,000, $90,000, $100,000 by the time you graduate, and then you've learned for four years things that don't make as much as a welder. Dean Jackson Yes, that's exactly right. Dan Sullivan And I think there's a shift because the incoming freshman class in the US, the difference between 2021 and 2022 was four million fewer freshmen coming into the first year of college. That's a big number Wow is that right. Dean Jackson right compared to how many normally come into the freshman. Dan Sullivan Well, four million more. Dean Jackson Oh yeah, but I mean that sounds like it couldn't be. Dean Jackson Well, it's a big number. I mean there's a lot of college freshmen. Yeah, it's a big number. No, no it would be. Dan Sullivan probably I'll have to check the numbers, but it would be, somewhere, and then it would be at least 25% at the very least to be 25% was missing because there's a disconnect about what they're learning and what they know gets paid for in the marketplace. You don't have to have a PhD to know the difference between what you get paid for, and I think parents are seeing this and I think the teenagers are seeing this and the words passing through the ranks it's a crack for the most part, going to university for four years is a crack And they say, yeah, but there's a socializing process that goes on that's ultimately very, very valuable. And I said, yeah, but your notion of how I should be socialized doesn't agree with my notion of how I should be socialized. Wow yeah. Dean Jackson That's something. when you look at that, you'll want me to apply myself to mindsets I don't agree to. Dean Sullivan I don't agree with. Dean Jackson That's why you are in the center. Imagine if you applied yourself. Dean Sullivan Yeah, that's all part of it. Dean Jackson I think that's an interesting thing, that kids, or we as people, that you are. An integral part of this is that it's. I heard someone parsing out the words of row, row, row your boat. That's the secret to life is row, row, row your boat And gently down the stream. You know that's really the key to life. Not in the hokey pokey, i guess right, one number one. Dan Sullivan it's your boat. Number two. you're going downstream. that upstream, that's exactly right. Yeah, not much growing required to go downstream, right. Dean Jackson That's kind of. I think if you could argue that, saying you know, going in your unique ability, you know and row row. Row is to continue actually doing something. It's not just float, float, float your way down the stream, it's row, row, row. You're actually doing something, you know. Dan Sullivan Yeah, it doesn't say you're the only one rowing either. Dean Jackson Right, that's true, that's right. Get everybody on board. Yeah, it's so funny, i love other things like that. Dan Sullivan Well, you know I mean. The interesting thing is, this always happens when you have the sudden emergence of a new territory and it's creating opportunities. It's creating wealth opportunities, achievement opportunities, you know, and freedom opportunities than the old territory, did you know? But this happens repeatedly, i mean over the centuries, over the millennia. There's always the old territory and the new territory, and then the people who make the money are the people who can learn on both sides and create an entirely new value creation proposition that lets other people make the transition. Yeah, for example, you and Joe doing I Love Marketing. Well, this would have been meaningless probably 30 years ago. Yeah. Dean Jackson I mean, there was no there was no capability. Dan Sullivan There was no capability for people to take action and get results with what you were recommending, that's true. Dean Jackson That's what's encouraging, that's kind of the, you know, when I was really looking at the 25-year framework and putting it in perspective with my plus three to that three years to get to 60 and then my next 25-year chapter starting at 60, that 28 years I started looking back 28 years ago and realized every single thing that is the biggest things right now weren't even in existence then And so encouraging when you think about, you know, the richest money, the thing the richest probably five or six people in the world weren't even didn't even start on their built all their wealth in that same period of time, And so that's kind of encouraging you know. Yeah, i like that a lot And that's kind of a. That's a. So you realize well what a nice meaty period of time that is. And of course you know, looking back, there's no way that we could have predicted 25 years ago what, or 28 years ago what a podcast was, or that everybody you know you'd have an instant and available access to so much of the world's information like that. You know it wasn't even wasn't even a thing. We were definitely mainland oriented Yeah. Dan Sullivan There's no question. I mean, how many coach clients have podcasts, even though? I've you know they've been listening to my podcast, they've been listening to your podcast and but hardly any of them are you know, I think it comes down to the that it's a lack of They don't have the confidence to do it. But the only way out of no confidence is to make a commitment that you're going to get the capability. Okay, you know, by this time next year I'm going to launch a podcast series. Now, who's the how? who helps me do that? Yeah? Dean Jackson Yeah. Dan Sullivan Because you don't have to do it. I mean, there's all sorts of talent around in the world who know. I mean there's two million podcast series as of January this year and probably a lot more six months later. And all I did was start in with Joe and get the ropes And I said well, i think I can create another series. And you know and that was with Peter Diamandis I've had a couple of years with Joe to get the feel for it And we started with Peter Diamandis and you know it's great, you know it's great. And I have you know I have seven, you know seven regular podcasts, including our own here. Yeah, I mean it was like we were having lunch at Los Solect in Toronto And you know I brought up the idea of that procrastination is actually a form of wisdom And you said we should do a podcast on this. And I said and I said when will we start? He said what are you doing tomorrow? And tomorrow we had a complete podcast. And all I had to do was make a phone call And that was it, you know, and we had a podcast And you know, but podcasts are full-fledged cloud-landing capabilities. Dean Jackson Yeah, yeah, this is. I've had a great you know. You look at those, the taking action, the just doing the things I had to, thanks to my you know, more deemed on less screen time focus. Over the last couple of weeks I've had a really productive couple of weeks I was in the middle of. I already started a lead generation workshop that I do by Zoom And the focus, for weeks and we focus on setting up a lead generation system for your business And we do four Tuesdays And I decided to go through the process with the people who I'm going through the workshop with to demonstrate. So one of the things that we talk about is, once we identify who your ideal target audience is, who's your ideal, your ideal prospect, then we start thinking about what would be the book that they would most definitely want to have in their, in their possession, in their collection. And so we go through a whole process of identifying, go through a book title formulas workshop where I, you know, describe the different types of book titles And have them do the exercise of creating what I call a word palette, where they think of all of the words and phrases and hopes and dreams and fears you know, all the sound bites that are going on in somebody's head, and so one of the title formulas is what we call a just do it title, which is it does what it says And you're going to do. What it says on the cover, like stop your divorce or think and grow rich is, are the types of action. That's what I'm going to do compelling offers, compelling offers, and so yeah so I wrote a site, i did the workshop, i did the process with them And I created a book, a book called convert more leads at what to say to prospects so they all convert themselves. And had a nice cover of imagery of a guy on a boat on a lake and he's had his hands behind his head and the fish are just jumping in his back. That's the, that's the imagery that we did. So I created that as the cover And then in the next seven days I created the whole book. I did the reminder of being when we were in London, you know, having that conversation. I went through the whole process of brainstorm where I brainstormed all the content and set it up into the chapters and I made a great outline. And I then went into the studio and I recorded what was essentially the audiobook version, i think. Say chapter one, begin with the end in mind, and then I would talk through my talking points for chapter one, and then I said chapter two and the title of chapter two, and so I created all the raw, all the raw audio by just talking about what I wanted to say. I had that recorded And then I sent I didn't do it, but one at the studio, sent the audio to someone on my team, jack, who then took the audio, got a transcript, set up the Google doc, did a first pass edit to turn it into you know, clean it up for written kind of format, and sent it back to me. And then I was able to go in and in a period of 50 minute, focus finders edit the written transcript into the finished form of the book And it's nice. It's a great outcome. And all the while I was doing that, i was already running ads for it. I set up the Facebook ads and generated now 293 ads of leads of people who want the book for about $3 each. You know it's a whole thing. It was such a great like during the process to actually go through with people and demonstrate what can be, what can be done. You know, yeah. Dan Sullivan Well, you know the, you know, you know how to create the book. You know I mean the idea, do you? have a copy, yet You're going to run off 20 copies and send them out to your friends so you can get the, of course. Dean Jackson Yeah. Dan Sullivan Yeah, Send them up, because I'll you know consume it and absolutely. Dean Jackson Yeah. Dan Sullivan I'll tell you five or 10 things that reminds me of them. Perfect, i love it. Dean Jackson Send it back to you That becomes version one and then with the input and the extension I can make version two and. but it's a nice meaty book. It's really good, really good content I'm happy with that. Dan Sullivan Yeah what's the idea? So I got version. Yeah, And I tell people, you know you can call 90 minute book and you can get a first draft of your book, get 20 or 30 copies and get it out to 20 or 30 people and then make your readers part of the design team. Dean Jackson That's exactly the whole purpose. That's exactly it, yeah. Yeah. Dan Sullivan People work for five years five years writing a book and they never, let a potential reader. First of all, they're not even clear about who the potential reader is. And you know, and my you know, i always start with one person as my potential reader and I do sort of a DOS in my mind about what the dangers, opportunities and strengths of this one person and I write the book and I do it. you know I do do that. People say, well, I want the book to be forever, and I said, well, I have a different approach, I want to be for one person. Right, because if I nail that, if I nail that they, then you know, the one person I want is a, an entrepreneur who is already successful, who's talented, who's ambitious, and from now on, they want 10 times more freedom in their lives Freedom of money, freedom of time, money, relationship and purpose. I said I just write the book for that person. Dean Jackson Well, you know, about? Dan Sullivan what? about school teachers? I said, not interested What about government bureaucrats Not interested. What about corporate employees? Not interested. What about non-profit organization? I said I can't even say the two words to myself. It depresses me. Dean Jackson Right, exactly. We have doctors who have non-profits. Dan Sullivan We have doctors who have non-profits And they say, well, can I, as a non-profit organization, be in your future? I said I can't even allow those two words to be said And I'm a workshop of mine, i said non-profit in the entrepreneurial world means something totally, totally different. For you know, i didn't get that. Can you try again? No, siri, siri. You know what Siri's main saying to me is? I didn't quite get that. Dean Jackson I didn't quite get that. Dan Sullivan I didn't quite get that. They say well, of course you are, you're not a person. A person would get it, You're just an algorithm and not a very pleasant one to us, with that Never been useful. I've always been a bother, so that's my take on it. Yeah, anyway, i want to tell you a little project we've got. You know, joe Stothe, do you, did you? Yeah Well, joe came to Genius while you were there by Zoom, and he gave a really great presentation on what his AI newsletter does, and so I had about eight things I was looking for at that meeting and he checked off seven of the boxes and I told him so. And he says and I said so, why don't we get going? And so we have. So we've sent out, we've sent out three of his AI newsletters and, just for the listeners here at the newsletter, that writes itself. So you put in some input or prompts and that is that your thought leaders that you follow in the world and you have your, you let them take advantage of things that you have that are already out in the internet And they put together a newsletter and I liked the content. I didn't like the layout. So I put in a lot of input about design characteristics. That would be consistent with coach stuff And we have certain design roles for everything that we do and I just applied them to the newsletter and we have a project manager, linda Spencer, who is overall a haunch of this, and we sent it out. So in the first three episodes first episode, we got a 56 open rate. Second one, we got a 62 open rate. Third one, we got a 66 open rate. So that's the point to keep getting the open rate. Dean Jackson Yeah, where do I find up for this? Dan Sullivan Yeah, future, future, future scope. So just type in and, and it's a wonderful thing, and so it goes out, and then it analyzes all the feedback from the first article and then it designs the second one, which we scrutinize from an editorial standpoint, and make adjustments, and it goes back out. But more and more, what it's joining in Cloudlandia is who you want to be talking to with the? who you want to be talking to, what do they want to be hearing from you? Okay, so it keeps refining that the message is right for the, for the mainer, but yeah, really fun. Dean Jackson I knew about future scope and daily AI, but where do. I find up for your your newsletter. Dan Sullivan Spark. It's called Spark. We'll send it out to you. I don't, i can't do that, you know I've got a specialized who, but we'll send it out. send it out to you. Dean Jackson And, by the way, great Yeah. Dan Sullivan You're. You're welcome as a columnist because all the people I mean I have a. You know I'll have a one or two sections on the newsletter, but the other four or five are coach. They're free zone, free zone clients. Dean Jackson Yeah, yeah, love it, love it. Dan Sullivan And you can, you can put in, you know you can. For example, you can talk about your new book. You know, brainstorm, brainstorm. Yeah, so you can give a interview, you know, you can give an advance notice of what brainstorm is all about and just put it in as a blog and we'll just put it right in the newsletter. Okay, perfect, i like it. Dean Jackson Well, this is all very exciting, yeah. I like the things that can do where you don't have to do, the stuff you know where you're using well, think about dailyai as a whole. Dan Sullivan Think about producing a newsletter every two weeks, yeah, where you're starting from scratch every two weeks and you don't even have any sense how the ones you've sent out already are actually landing. You know, yeah, the only difference between a bad newsletter idea and a good newsletter is your rate of open and click through. Dean Jackson That's true, yeah, and respond Yeah. Dan Sullivan There's feedback, you know, and so. so, anyway, anyway, and I wonder what Vladimir Putin is doing today. Dean Jackson I wonder the same thing. Dan Sullivan He's got a lot of material for food of thought over the last five or six days, you know. Dean Jackson Amen Yeah. Dan Sullivan I mean they got within 125 miles, you know they had, you know, a couple of hundred in our armed carriers and that, and they got within 125 miles of Moscow and that's serious business, you know. And it goes to go the other way and the war is coming to them. So anyway, but you know it's easier to not start a war than it is to start a war, because once you start a war the enemy has a vote, you know, and anyway. But but this is a lot. He did three. He does really great YouTube. You know five to eight YouTube and he did three of them yesterday, yesterday just giving you a structure on, you know the potential uprising, probably the best military force in the Russian army, which is the Wagner group, and the head of Wagner says you know we're. We've decided that the entire military leadership in Russia is incompetent and, worse than that, they're criminally corrupt and we cannot possibly win this war unless we get rid of the top military leadership and you know demonstrating words, So follow me This way, yeah. So anyway, we're. Anyway. It's interesting. But Peter D Amonus said that he felt that Russia was collapsing as a country and that this is you know. They were supposed to have the second most powerful military in the world and it's debatable whether they would qualify to be in the top 10. And you know so lots of things, and you know so anyhow what a wonderful world, what a wonderful world we live in. Dean Jackson Did I hear you say you're going on vacation. Now It's starting. Yeah, Let's be. Let's be cottage time by now. Dan Sullivan Yeah, but from the cottage. next Sunday, if you're free, i will call you. Dean Jackson I am free. Yes, i would hope I'm going to play that Awesome. I'm very excited about that. Yeah. Dan Sullivan Yeah, yeah So that'd be good And we'll learn more about your 50, your 50, you know your 50 men Yeah. Because you had already created Jackson Jackson times, which are 10 minutes, which are 10. Dean Jackson Jack's units. Dan Sullivan Yeah, yeah, yeah. I don't think this is a threat to the US dollar as the reserve currency, but I think it's substantially good for you. Dean Jackson I agree, that's what. Dean Sullivan I'm most useful reserve currency. Dean Jackson That's right, and I have it in abundance. Dan Sullivan Yeah. Dean Jackson I was talking about that. Dan Sullivan Because do you see the dollars not going to be reserve currency? And I said, well, whoever replaces it? make sure you have the greatest Navy in the world, the greatest Air Force in the world and the greatest fighting, because that's the muscle that makes the dollar the reserve currency. If you don't have the, you know, the armed force to reinforce your way around the world, you can't do the reserve currency. Dean Jackson Yeah, exactly. Dan Sullivan Yeah. Okay, alrighty, that was fantastic. Dean Jackson I will talk to you next weekend. Yep.

How to Create Impactful Relationships for Growth in Business and Life w/ Joe Polish

CPG Insiders

Play Episode Listen Later May 11, 2023 82:42

This week we welcome the charming and brilliant Joe Polish. Mark and Justin discuss his New York Times best-selling book “What's in it for Them?” Joe Polish is one of the most sought after marketers alive today, known for his ability to connect with almost anyone on the planet. Joe continues to be a prominent figure in the world of business and entrepreneurship. He's the co-founder of two popular podcasts: 10XTalk and iLoveMarketing. Mark, Justin, and Joe breakdown the power of asking “What's in it for them?” in every interaction in business and life. Starting with the foundational elements of genuine curiosity and authenticity we can become pain detectives to give value on the spot. You will learn how to ensure that your offer is always bigger than your ask to attract the people you want and repel the ones you don't. We discuss how these tools are used in marketing and in everyday life to achieve your goals.

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199: Jak przygotować prezentację życia?

Excellent Work

Play Episode Listen Later May 9, 2023 9:55

Nieoficjalne mistrzostwa polski w prezentowaniu - właśnie tym dla wielu jest konferencja organizowana przez markę: Sprawny Marketing. Wydarzenie trwa aż 4 dni. W jego skład wchodzi między innymi konferencja I Love Marketing oraz I Love Automation and Tools, na której to mam przyjemność występować już 15 maja 2023 roku. Jestem ostatnim prelegentem, zamykając dzień konferencyjny. Przygotowania trwają już dłuższą chwilę, bo zależy mi na tym, aby dać wystąpienie życia. Korzystam z pomocy Kamila Kozieła, który od lat konsultuje, tworzy i wspiera w przygotowaniach prelegentów z całego kraju. Do grona jego kursantów należą Karol Bielecki (piłka ręczna), Rafał Sonik (zwycięzca Dakaru) czy Stefan Batory (założyciel Booksy i iTaxi). Kamil zarządza też jedną ze scen TedX'a w Polsce. W tym podcaście opowiem Ci o procesie przygotowania wystąpienia publicznego, które w założeniu ma zwalić z nóg widownię. Nazywam się Michał Kowalczyk i witam Cię w Excellent Work Podcast. W tym odcinku dowiesz się:

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Helping the Bootstrap Start-Up: I Love Marketing LIVE Featuring Russ Hanush, Joe Polish, and Dean Jackson - I Love Marketing Episode #455

My Wakeup Call with Dr. Mark Goulston

Play Episode Listen Later May 2, 2023 61:06

In this episode, Dean Jackson and Joe Polish are joined by Russ Hanush, who shares his insights on the value of a marketing education. As a listener of all previous episodes of I Love Marketing, Russ shares some of his favorite tools for helping Entrepreneurs scale their businesses. Get ready to discover golden nuggets that can help any Entrepreneur grow their business faster than ever before. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Russ, Joe, and Dean in this episode: The top I Love Marketing tools any Entrepreneur can use to scale their business right now. What Russ learned from "The Magic Rapport Formula", "What's In It For Them", and more! Becoming 5% better in all areas of your life and applying what you learn to get results Why marketing and influence are important skills for helping people and becoming happier Dean shares the 9-word email that works to revive dead leads and makes you more money What Russ shares with his teen students, budding Entrepreneurs, and career counseling Clients The best books for I Love Marketing listeners to grow from start-up to accelerated growth What Russ has learned about bootstrapping and growing from over 450 I Love Marketing episodes The power behind the advice "Imitate Before You Improvise" (AND Russ shares his favorite quote)

entrepreneur russ bootstrap joe polish dean jackson genius network marketing live i love marketing genius network event

Ep 488- Joe Polish

Play Episode Listen Later Apr 13, 2023 104:59

In this very long form episode I interview Joe Polish, author of: "What's in It for Them? 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want." He is the founder of Genius Network® and GeniusX®, President of Piranha Marketing Inc., Creator of the Genius Network® Interview Series, Co-founder of 10XTalk.com and ILoveMarketing.com, and Founder of GeniusNetwork.com and hosts 3 highly popular free podcasts on iTunes. His wakeup call was surviving childhood sexual abuse which was a trigger for multiple addictions and now being dedicated to dealing with addicted individuals with compassion instead of judgment. https://joepolish.com/

founders president creator get what you want joe polish genius network i love marketing 10xtalk genius networking principles

Ep. 68 - Rockeando con Clara Soler

Rockeando con - El podcast de Woman Rocks

Play Episode Listen Later Dec 10, 2022 25:32

En este episodio rockeamos con Clara Soler, empresaria especialista en Marketing Digital.En esta entrevista conocerás más de cerca a Clara Soler y el mundo de Marketing Digital. Si perteneces a este mundo o quieres conocerlo más de cerca para aplicarlo en tu negocio ¡no puedes perderte esta entrevista!

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Jak stworzyć dobry podcast. Druga część rozmowy z Michałem Kasprzykiem

Business Marketer

Play Episode Listen Later Oct 3, 2022 38:37

W drugoej części rozmowy z Michałem Kasprzykiem, rozmawiamy o tym, jak stworzyć podcast, który realizuje cele biznesowe.Porozmawialiśmy też trochę o technice, czyli o wyposażeniu, jakie jest niezbędne do tego, aby ludzie chcieli Cię słuchać :)Kim jest Michał Kasprzyk?https://www.linkedin.com/in/michalkasprzyk/Wierzy w moc storytellingu. W swoich działaniach skupia się na opowiadaniu historii, które dają wartość odbiorcom oraz pomaga innym tworzyć takie historie. Specjalizuje się w dwóch obszarach – przemówieniach i podcastach.Jako producent podcastów tworzył serie m.in. dla Credit Agricole, Empiku i Nokii. Jego agencja Cleverhearted Showrunners produkuje podcasty dla firm. Prowadzi podcast „Marketing Opowieści”, poświęcony storytellingowi w działaniach marketingowych. Jest członkiem The Podcast Academy, bierze udział w przyznawaniu nagród „Ambies”, czyli podcastowych Oscarów. Korzystał z mentoringu osób z NPR i BBC. O podcastach opowiadał m.in. na konferencji I Love Marketing.Przez 5 lat organizował TEDxWroclaw, czyli lokalną wersję konferencji TED (o Pomysłach Wartych Rozpowszechniania). Ostatnia organizowana przez niego edycja miała epicką formę musicalu. Oprócz doboru mówców, przygotowywał ich również do wystąpień. Uczył się między innymi od Chrisa Andersona (dyrektora TED) oraz Hansa Roslinga (weterana TED-owych przemówień).Prowadzi firmę https://www.cleverhearted.com/ zajmującą się produkcją podcastów dla firm.Jest też prowadzącym podcasty: Marketing Opowieści: https://www.marketingopowiesci.pl/Lekkomówni: https://lekkomowni.pl/Poprosiłem go też, aby podzielił się swoimi ulubionymi podcastami, oto one:Scriptnotes: https://open.spotify.com/show/6ohMdZ91g1sXIYz8ylNgD9?si=4fc3368cd9ae4893Storytime with Seth Rogen: https://open.spotify.com/show/2GOpAiAubx1Pid3v3KCP8q?si=02f1851212d24913Darknet Diaries: https://open.spotify.com/show/4XPl3uEEL9hvqMkoZrzbx5?si=df7ff74dba3c4c3bLead Balloon: https://open.spotify.com/show/5Rrd1BjMPelJ7sIHPjHyBr?si=41f1c7454df8437aTrue Spies: https://open.spotify.com/show/3mGrX1kTN36ruTApsriWmv?si=0543968760334722World's Greatest Con: https://open.spotify.com/show/0xZYIEwtxkB1YxIENS7c6z?si=0946fb6061bd470dJak widzicie ma ogromne doświadczenie i bardzo się cieszę, że zgodził się nim z nami podzielić.Zapraszam na kurs "B2B Marketing Professional"➡️ 9 godzin szkoleniowych,➡️ 3 godziny sesji pytań i odpowiedzi,➡️ Kilkanaście godzin materiałów video i audio➡️ Szablony i materiały z prawem do wykorzystania komercyjnego

Czy podcast to skuteczne narzędzie marketingu B2B? Rozmowa z Michałem Kasprzykiem cz 1.

Business Marketer

Play Episode Listen Later Sep 27, 2022 43:14

W 130 odcinku podcastu Business Marketer zamieszczam pierwszą część rozmowy z Michałem Kasprzykiem, autorem i producentem podcastów, który wspiera firmy w realizacji projektów podcastowych.W pierwszej części rozmowy porozmawiamy o tym, czy warto inwestować w podcast dla firmy i jakie korzyści z tego mogą wyniknąć.Michał opowiada też o różnych pomysłach na formę oraz treść podcastu i podpowiada, co zrobić jeżeli nie macie na pokładzie showmanów :)Kim jest Michał Kasprzyk?https://www.linkedin.com/in/michalkasprzyk/Wierzy w moc storytellingu. W swoich działaniach skupia się na opowiadaniu historii, które dają wartość odbiorcom oraz pomaga innym tworzyć takie historie. Specjalizuje się w dwóch obszarach – przemówieniach i podcastach. Jako producent podcastów tworzył serie m.in. dla Credit Agricole, Empiku i Nokii. Jego agencja Cleverhearted Showrunners produkuje podcasty dla firm. Prowadzi podcast „Marketing Opowieści”, poświęcony storytellingowi w działaniach marketingowych. Jest członkiem The Podcast Academy, bierze udział w przyznawaniu nagród „Ambies”, czyli podcastowych Oscarów. Korzystał z mentoringu osób z NPR i BBC. O podcastach opowiadał m.in. na konferencji I Love Marketing. Przez 5 lat organizował TEDxWroclaw, czyli lokalną wersję konferencji TED (o Pomysłach Wartych Rozpowszechniania). Ostatnia organizowana przez niego edycja miała epicką formę musicalu. Oprócz doboru mówców, przygotowywał ich również do wystąpień. Uczył się między innymi od Chrisa Andersona (dyrektora TED) oraz Hansa Roslinga (weterana TED-owych przemówień).Prowadzi firmę https://www.cleverhearted.com/ zajmującą się produkcją podcastów dla firm.Jest też prowadzącym podcasty: Marketing Opowieści: https://www.marketingopowiesci.pl/Lekkomówni: https://lekkomowni.pl/Poprosiłem go też, aby podzielił się swoimi ulubionymi podcastami, oto one:Scriptnotes: https://open.spotify.com/show/6ohMdZ91g1sXIYz8ylNgD9?si=4fc3368cd9ae4893Storytime with Seth Rogen: https://open.spotify.com/show/2GOpAiAubx1Pid3v3KCP8q?si=02f1851212d24913Darknet Diaries: https://open.spotify.com/show/4XPl3uEEL9hvqMkoZrzbx5?si=df7ff74dba3c4c3bLead Balloon: https://open.spotify.com/show/5Rrd1BjMPelJ7sIHPjHyBr?si=41f1c7454df8437aTrue Spies: https://open.spotify.com/show/3mGrX1kTN36ruTApsriWmv?si=0543968760334722World's Greatest Con: https://open.spotify.com/show/0xZYIEwtxkB1YxIENS7c6z?si=0946fb6061bd470dJak widzicie ma ogromne doświadczenie i bardzo się cieszę, że zgodził się nim z nami podzielić.W kolejnym odcinku druga część naszej rozmowy.Kurs B2B Marketing Professional➡️ 9 godzin szkoleniowych,➡️ 3 godziny sesji pytań i odpowiedzi,➡️ Kilkanaście godzin materiałów video i audio➡️ Szablony i materiały z prawem do wykorzystania komercyjnego

Ep156: The Power of Broke with Daymond John

Listing Agent Lifestyle - Real Estate Marketing

Play Episode Listen Later Sep 4, 2022 76:03

Today on the Listing Agent Lifestyle podcast, I want to share a special conversation I recorded with Daymond John from Shark Tank. Daymond is a great advocate for using your brain, your ingenuity, your creativity over money and Joe Polish and I had a great conversation with Daymond on our I Love Marketing podcast. He's one of these guys who really looks at the power of broke as a superpower, and I love that framing of it. One of the questions people always ask me is, 'What do you do if you don't have a lot of money to spend on postcards or direct mail campaigns or buying leads? How do you get started?' and I think there's a lot of great insight into that in this conversation with Daymond. I think really fits with what we're talking about on our Listing Agent Lifestyle journey here. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard

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Joe Polish - Great Minds Drink Alike With Robin Robins

MSP Success Podcast

Play Episode Listen Later Jul 27, 2022 108:24

Joe Polish is the Founder of Genius Network®, one of the highest level groups in the world for Entrepreneurs. He curates the Annual Genius Network Event, Genius Network ($25,000), and 100k ($100,000), all three groups being home to some of the most successful Entrepreneurs alive, and is considered one of the most influential Connectors in the world.Joe has also helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He has been featured in INC, Fortune, Forbes, Success, U.S News & World Report, among others, and has spoken at Stanford University. Joe also hosts three of the top ranked marketing and business podcasts on iTunes, including iLoveMarketing, 10xTalk, and GeniusNetwork. He's also changed the lives of many others through his charitable causes including: The Make-A-Wish Foundation, Artists For Addicts, Genius Recovery, JoeVolunteer.com, as well as being the single largest contributor to Sir Richard Branson's charity, Virgin Unite.His documentary “CONNECTED: The Joe Polish Story,” premiered at the historic TCL Chinese Theatre (formerly Mann's Chinese Theatre), and his documentary “Black Star” won the Audience Choice Award at the Sedona Film Festival. Joe's mission with Entrepreneurs and Genius Network® is “to build a better entrepreneur,” and his mission with Genius Recovery is “to change the global conversation of how people view and treat addicts with compassion, instead of judgment and to find the best forms of treatment that has efficacy and share those with the world.

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#656 Jak minął DZIEWIĘTNASTY tydzień 2022 roku?

BSS bez tajemnic

Play Episode Listen Later May 14, 2022 17:19

Tydzień mija za tygodniem i sporo się w nich dzieje. Zapraszam tradycyjnie na Ekspresowe Podsumowanie, tym razem, dziewiętnastego tygodnia 2022 roku. Posłuchajcie co się działo w minionych dniach, jakie były podcasty, newsy i inne informacje. A całość jak zwykle uzupełniam także zapowiedziami ciekawych wydarzeń na nadchodzące dni. Poniżej linki do omawianych tematów. Podcast BSS bez tajemnic:653 Jak tworzona jest lista Tygrysów Biznesu - https://bit.ly/3P93tu3 654 Jak wygląda podejście do ESG w nieruchomościach biurowych - wywiad z Elżbietą Rotblum ze Skanska oraz Przemkiem Chimczakiem – Bartkowskim z ThinkCo - https://bit.ly/3FyU9eo 655 O BPO, ITO, RPA w Berlinie słów kilka - https://bit.ly/3yqIOvw Podcast Good Morning BSS World:63 Let's talk about BPO in Romania, Let's talk about Valoris – wywiad z Alexandrą Fus - https://bit.ly/3spF0GR Newsy:Forum BPO i RPA w Berlinie - https://outsourcing-forum.org/ - jeśli jesteś członkiem Klubu Pro Progressio, to mam dla Ciebie 20% zniżkę na to wydarzenie. Napisz do mnie!W Klubie Pro Progressio pojawiła się kolejna firma. Daily Fruits! – więcej o Klubie - https://klub.proprogressio.pl/pl Podcast Skuteczny CEO, nagrywany przez Radka Drzewieckiego ma już rok. - https://focusonbusiness.eu/pl/wiadomosci/podcast-skuteczny-ceo-radka-drzewieckiego-ma-juz-rok/24714Adrianna Morze objęła stanowisko Dyrektor Marketingu i Komunikacji w Klastrze North & East Europe w DB Schenker - https://focusonbusiness.eu/pl/ludzie/adrianna-morze-nowym-dyrektorem-marketingu-i-komunikacji/24715Firma EIB zdefiniowała trzy najczęstsze błędy w ochronie danych osobowych. - https://focusonbusiness.eu/pl/prawo/nadal-mamy-problemy-z-rodo/24700Firma Savills została nowym zarządcą budynku Sky Tower w stolicy Dolnego Śląska. - https://focusonbusiness.eu/pl/real-estate/savills-nowym-zarzadca-sky-tower-we-wroclawiu/24728Wydarzenia:16 maja 2022 w Łodzi startuje Finance Week. - https://focusonbusiness.eu/pl/wydarzenia/finance-week/2022-05-16/135118 maja HR na szpilkach Moniki Smulewicz zaprasza na szkolenie - Zatrudnianie osób z niepełnosprawnością w świetle przepisów prawa pracy. - https://focusonbusiness.eu/pl/wydarzenia/zatrudnianie-osob-z-niepelnosprawnoscia-w-swietle-przepisow-prawa-pracy/2022-05-18/133318 maja odbędzie się I LOVE Marketing – https://focusonbusiness.eu/pl/wydarzenia/i-marketing-technology-odbedzie-sie-w-maju/2022-05-18/1339Więcej informacji na FOCUS ON Business - https://focusonbusiness.eu/pl/Więcej wydarzeń na FOCUS ON Business - https://focusonbusiness.eu/pl/wydarzenia ****************************Nazywam się Wiktor Doktór i na co dzień prowadzę Klub Pro Progressio https://klub.proprogressio.pl/pl – to społeczność wielu firm prywatnych i organizacji sektora publicznego, którym zależy na rozwoju relacji biznesowych w modelu B2B. W podcaście BSS bez tajemnic poza odcinkami solowymi, zamieszczam rozmowy z ekspertami i specjalistami z różnych dziedzin przedsiębiorczości.Jeśli chcesz się o mnie więcej dowiedzieć, to zapraszam do odwiedzin moich kanałów w mediach społecznościowych:YouTube - https://bit.ly/BSSbeztajemnicYT Facebook - https://bit.ly/BSSbtFB LinkedIn - https://www.linkedin.com/in/wiktordoktor/ Możesz też do mnie napisać. Mój adres email to - wiktor.doktor(@)proprogressio.pl****************************Patronami Podcastu “BSS bez tajemnic” są: Marzena Sawicka (https://www.linkedin.com/in/marzena-sawicka-a9644a23/), Przemysław Sławiński (https://www.linkedin.com/in/przemys%C5%82aw-s%C5%82awi%C5%84ski-155a4426/), Damian Ruciński (https://www.linkedin.com/in/damian-ruci%C5%84ski/) Szymon Kryczka (https://www.linkedin.com/in/szymonkryczka/)Grzegorz Ludwin (https://www.linkedin.com/in/gludwin/). Wspaniali ludzie, dzięki którym pojawiają się kolejne odcinki tego podcastu. Jeśli i Ty chcesz dołączyć do grona Patronów, to możesz to zrobić przez serwis Patronite - https://patronite.pl/wiktordoktor Możesz także wspierać rozwój tego podcastu przez Patreon - https://www.patreon.com/wiktordoktor Jeśli podoba Ci się to co robię, możesz, przez ten link https://www.buymeacoffee.com/wiktordoktor, kupić mi kawę i tym samym wesprzeć rozwój tego podcastu.

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I Love Marketing

Make Your First Million

Play Episode Listen Later Mar 23, 2022 22:34

I Love Marketing! And if it wasn't for Joe Polish and Dean Jackson's I Love Marketing podcast Russ probably wouldn't be here to tell you about it and how it figures into your first million. Joe and Dean have some incredible ideas, like their Eight Profit Activators, offer the cookies, the marketing vending machine, cheese and whiskers, the self-milking cow, the 50-minute focus finder... Oh, wait, those are all Dean's ideas. Did Russ just dis' Joe? No worries, he covers, Joe's Magic Rapport Building Formula, consumer awareness guides, and free recorded messages as well. These two are a class act, and you've GOT to listen to the I Love Marketing podcast – It's easy, it's fun, it's how you'll make your first million. Correction: Russ mentions Joe and “Dean's” 10xTalk podcast... that's just WRONG! The 10xTalk podcast is Joe Polish and Dan Sullivan. Sorry, Dan! Links: I Love Marketing episode 1 The Genius Network 90-Minute Books Breakthrough DNA: The Eight Profit Activators The Magic Rapport Building Formula episode The Magic Rapport Building Formula worksheet The 50-Minute Focus Finder

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The Keys to Building a Genius Network | Joe Polish | 338

Growth to Freedom™ - Transform Your Life, Business, and Relationships with Clarity, Confidence, and Direction

Play Episode Listen Later Dec 20, 2021 24:18

Joe Polish is the Founder of Genius Network®, an exclusive group of the most brilliant and successful entrepreneurs on the planet. He is a world-renowned marketer and has helped thousands of businesses, from large corporations to small family-owned companies, generate hundreds of millions of dollars in revenue. Additionally, Joe is the Founder and President of Piranha Marketing and the host of three top-rated business and marketing podcasts, including I Love Marketing. He is also a passionate philanthropist and the Founder of Genius Recovery, which works to change the global conversation around addiction and recovery. In this episode… What does it take to become a wildly successful entrepreneur? A great idea? An effective marketing strategy? An expert team? While these are all important components to business growth, Joe Polish says that true success lies in relationships. So, what is the key to forming great connections in your industry? As the creator of Genius Network®, Joe has built relationships with some of the top entrepreneurs in the world. According to him, genius networking is about leading with value, helping in a genuine way, and being a results leader rather than a thought leader. Joe Polish, the Founder of Genius Network®, joins Dan Kuschell in this episode of Growth to Freedom to talk about genius networking and how to forge valuable relationships as an entrepreneur. Together, they discuss the biggest mistakes business leaders make when growing their network, the best time management strategies for entrepreneurs, and Joe's tips for building a successful business. Plus, Joe shares the driving force behind Genius Recovery, his addiction recovery organization.

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Deep dive into Marketing Resources

Podiatry Practice Mastery

Play Episode Listen Later Oct 12, 2021 8:21

Jay Abraham - https://www.abraham.com/ I Love Marketing - https://ilovemarketing.com/ Magnetic Marketing - https://magneticmarketing.com/ --- Send in a voice message: https://anchor.fm/drpelto/message

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Dr. Don Wood

Exceeding Expectations

Play Episode Listen Later Aug 17, 2021 53:35

Habits & Health episode 27 with Dr. Don Wood, PhD who developed the TIPP method after spending years researching how atmospheric conditions™ affect our minds and impact our lives. He went back to school later in life to get his PhD in clinical counselling and psychology, to learn how to heal his daughter's Crohn's disease and his wife's autoimmune disease. “Teaching people to live with, manage and cope with the daily stress doesn't fix the problem. The solution comes from understanding it's source and providing a long-term permanent solution”. “Both my wife and daughter experienced childhood trauma and I saw how it affected their life, including their health. They both had developed autoimmune disorders.” In his search for answers for them, Dr. Wood made the connection between trauma and their health issues. In addition, he recognized the daily stress they lived with and the only solutions provided came from medications. His experience with his family provided the determination required to develop a cutting edge neuroscience approach. A holistic solution that provides immediate and long lasting relief. The TIPP program developed by Dr. Wood has benefited individuals all over the world. “ Dr. Wood has written two books about his research including the science about how our minds work and why we experience our own unique perspective of the world. Both books, You Must be out of your Mind and Emotional Concussions, are focused on how we can all make the desired changes by allowing our mind to reset and reboot. He has spoken on these topics domestically and internationally. He has been a guest contributor on Joe Polish's “I Love Marketing,” he has been a speaker for Spartan Leadership, James Wedmore's Innercircle, Shanda Sumpter's MasterMind among many other speaking engagements. A podcast guest favorite, Dr. Wood has appeared on over 100 podcasts and many times has been the top 20% listened to show; among some of the great shows, he's appeared on Dave Aspery's Bulletproof Radio, SpartanUp Podcast, Unbeatable Mind, Ben Greenfield Fitness, ATP Science Podcast among many more. Use this link to get the 1st chapter of Don's book Emotional Concussions www.GetTIPP.com/habits Books: Emotional Concussions: Understanding How Our Nervous System is Affected By Events and Experiences Throughout Our Life. https://amzn.to/3k5q8sx Habits & Health links: Website - tonywinyard.com Facebook Page - facebook.com/TonyWinyard.HabitsAndHealth Facebook Group - facebook.com/groups/habitshealth Twitter - @TonyWinyard Instagram - @tony.winyard LinkedIn - uk.linkedin.com/in/tonywinyard YouTube How to leave a podcast review - tonywinyard.com/how-to-leave-a-podcast-review/ Details of online workshops to create habits for health - tonywinyard.com/training/ Are you in control of your habits or are they in control of you? Take my quiz to find out - tonywinyard.com/quiz Take part in Tony's free 5-day-programme - tonywinyard.com/tinyhabits Full shownotes including transcription available at: https://tonywinyard.com/dr-don-wood/

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How To Do Over 80 Deals A Year Using PPC Correctly with Chris Kelly (Pt II)

The A Game Podcast: Real Estate Investing For Entrepreneurs

Play Episode Listen Later May 17, 2021 80:41

Join Nick Lamagna on The A Game Podcast with guest Chris Kelly for a second appearance updating us on his exploding PPC real estate business, bringing in over 80 deals a year and growing! Chris is the founder of Fast Sale Florida and Fast Track me, a real estate education company. Chris has a tried and tested system for figuring out how to niche down and use data to specifically target zip codes, price points and buyers allowing you to spend money on marketing ONLY to leads you actually want and put money back in your pocket and time back on your sales team to focus on your desired leads. Chris is now teaching this to real estate investors all over the country and will soon be doing over 100 deals in one of the most competitive real estate markets in the country, proving the effectiveness of his PPC systems. Topics on this episode include: Pay Per Click (PPC) 101 Inbound leads vs Outbound leads Differences in US vs UK Data Restrictions Marketing, marketing, marketing!!! How to avoid marketing to leads you do not want What zipcodes should you market to? How to get specific on targeting sellers How To find out what your niche is How To Avoid Entrepreneurial FOMO Is it better to do wider into more markets or deeper in your current market What is a real estate investors true business model and how does it compare to other businesses The importance of having multiple exit strategies Common PPC mistakes How To Identify a Good PPC Marketing company from a Bad company How to score you lists and leads for maximize conversions How To Generate more quality leads Fast Track me Course details And More! Check out Naked Warrior Recovery CBD and please subscribe to the podcast. See show notes for all the ways to connect with Chris and contact Nick to start doing some real estate deals together! Connect with Chris Kelly: Facebook: Chris Kelly on Facebook Instagram: Chris Kelly On Instagram LinkedIn: Chris Kelly on LinkedIn Websites: www.rightnowrealty.org www.fastsaleflorida.com www.fastfloridahousesale.com www.ablesterlingconstruction.com ~ --- Connect with Nick Lamagna 630.384.9443 www.NickNickNick.com Click here discounted CBD from Naked Warrior Recovery!!! Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you're subscribed to the podcast so you get the latest episodes on Platforms by Clicking Here To Subscribe Find all social media connections at Social media Links for Facebook, IG, Twitter, LinkedIn, etc.

The Secrets of Successful Marketing and Copywriting with Jennifer Hudye

Seek Go Create

Play Episode Listen Later May 17, 2021 71:28

Marketing is, no doubt, a vital part of any business. Without it, you will have a hard time getting clients. However, marketing is not just about grabbing attention and convincing people—it’s all about your message. You have to be clear about your vision and purpose. What is, then, the secret to successful marketing? How do you write copy that works? In this week’s episode, marketer, copywriter, and entrepreneur Jennifer Hudye joins us to talk about successful marketing and her marketing journey. She shares how we can learn to be a copywriter and the different ways to gather data. Jennifer also imparts her thoughts on social media, its pros and cons, and how to develop our message. If you want to learn more about successful marketing and copywriting, then tune in to this episode! Here are three reasons why you should listen to the full episode: Learn about the importance of having a vision for your company. Discover the difference between successful marketing that converts from unsuccessful marketing that does not convert. Find out how you can get into the heads of your audience. Resources Subscribe to our https://seekgocreate.com/ (website) and other https://seekgocreate.com/platforms/?et_fb=1&PageSpeed=off (social channels) to get resources from our guests and updates on our latest giveaways and episodes. https://www.amazon.com/Sharks-Without-Being-Eaten-Alive-ebook/dp/B000W5MIEE (Swim with the Sharks Without Being Eaten Alive) by Harvey Mackay https://cameronherold.com/vivid-vision/ (Vivid Vision) by Cameron Herold https://geniusnetwork.com/ (Genius Network) https://ilovemarketing.com/ (I Love Marketing) https://consciouscopy.co/ (Conscious Copy & Co.) Connect with Jennifer: https://www.linkedin.com/in/jenniferhudye/ (LinkedIn) | https://twitter.com/jennhudye/ (Twitter) | https://www.facebook.com/JenniferRHudye/ (Facebook). https://seekgocreate.com/the-secrets-of-successful-marketing-and-copywriting-with-jennifer-hudye/ (Episode Details) Enjoy the Podcast?Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead. If you were inspired and educated by this episode, feel free to subscribe to us on https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vc2Vlay1nby1jcmVhdGUv (Google Podcasts), https://podcasts.apple.com/us/podcast/seek-go-create/id1481874131 (Apple Podcasts), or https://open.spotify.com/show/4pnLpMwK6gGeTJvXvVam5z (Spotify) so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform. Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives. Connect with the SeekGoCreate Network! For updates and more episodes, visit our https://seekgocreate.com/ (website) or follow us on https://www.facebook.com/SeekGoCreate/ (Facebook), https://www.instagram.com/seekgocreate/ (Instagram), https://www.linkedin.com/company/seek-go-create-network/ (LinkedIn), https://twitter.com/SeekGoCreate (Twitter), and https://www.youtube.com/channel/UC-4BK0v7R7ZgOuaNRa3MrWA (YouTube). To growing and becoming all we are created to be, Tim

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How to Take Your Lead Conversion to the Next Level

Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Play Episode Listen Later Apr 27, 2021 55:48

In a perfect world, every lead would become a client. However, we know it takes a lot more than wishful thinking to generate and convert leads. We can often feel like we’re on a hamster wheel trying to figure out just how to turn awareness into action. How can you effectively turn prospects into leads and leads into clients? And what kind of strategies work best to stand out online when every agent is trying to do the same? In this marketing roundtable episode, real estate coach and internet marketer, Dean Jackson, shares how agents can implement direct response marketing strategies to get more clients and get the results they’ve been looking for. Three Things You’ll Learn in This Episode How to apply modern marketing methods to basic business fundamentals While direct response marketing has changed immensely over the years, the fundamentals of the real estate business have remained the same. We still have to generate leads, get appointments, turn appointments into contracts, contracts into closings, and closings into referrals. Nowadays, we can use online strategies to reach our objective of targeting leads and getting them into a contract. Why you don’t need to be all things to all people Segmenting our target audience of buyers helps us save time, money and stress, and refocus our energy to appeal to them specifically instead of everyone. How you can build an outstanding business by collaborating with others You don’t need to struggle as a one-man band to be a successful agent. You can build a collaboration machine behind you to fit your unique ability, so you can put your energy into the components of the real estate business you love the most. Guest Bio Dean Jackson is a real estate coach and internet marketer who has spent over 30 years applying his marketing expertise to the real estate business. He is the founder of GoGoAgent and host of I Love Marketing, Listing Agent Lifestyle, and Welcome to Cloudlandia. Dean focuses on a lifestyle-centered approach to business using marketing as the ultimate lever to a life of freedom and fun. To find out more and to connect with Dean, go to: https://www.deanjackson.com/ To check out the tools he’s created for agents, visit: http://www.gogoagent.com/ Listen to his podcasts at: https://podcasts.apple.com/us/podcast/i-love-marketing/id412684163 https://podcasts.apple.com/us/podcast/listing-agent-lifestyle-real-estate-marketing/id1315335688 https://podcasts.apple.com/us/podcast/welcome-to-cloudlandia/id1540510429 To work with Nick: https://getamplifiedmarketing.com/ Or follow him at https://www.instagram.com/nicksakkis https://www.facebook.com/Nick.J.Sakkis To connect with Jake: https://www.klevrleads.com/ https://www.linkedin.com/in/jake-wolfe-983a12199 https://www.facebook.com/groups/715874448961092/ And to connect with Greg, head to: https://www.instagram.com/gregmcdanielreu https://www.facebook.com/greg.mcdaniel.739

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The 9-Word Email: The Easy, Compelling, and Quick Way to Make Instant Sales While Connecting With Right Fit Clients Featuring Dean Jackson, Joe Polish, Jennifer Hudye, and Alex Moscow - I Love Marketing Episode #395

Play Episode Listen Later Apr 27, 2021 17:44

If you are looking to create even bigger results through email by connecting and creating new experiences for your Clients... This episode is for YOU. This week we are revisiting the episode on 'The 9-Word Email.' If you would like to get the full episode please visit ILoveMarketing.com/395 Here’s a glance at what you’ll learn from Dean Jackson, Joe Polish, Jennifer Hudye, and Alex Moscow in this episode: Press “send” and collect a quick cash windfall from all your prospects from the last 90 days. Here’s how… Dean gives you the exact 9-word email template you can use in your business The Email Barista: A smart way to effectively automate responding to emails What to write in a subject line so your emails almost ALWAYS get opened Dean shares the 2 most powerful ways to use a 9-word email One email Jennifer sent to her list that made $12,000 IN A DAY

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Zig Ziglar’s Sales Secrets Featuring Joe Polish, Dean Jackson, Kevin Harrington, Mark Timm, and Jason Fladlien - I Love Marketing Episode #393

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Play Episode Listen Later Apr 13, 2021 12:07

Zig Ziglar’s closing techniques and mindset shifts are still in use today! This week we are revisiting the episode where Joe Polish, Dean Jackson, Kevin Harrington, Mark Timm, and Jason Fladlien examined the IMPACT Zig has had on their lives and their professional careers. Here are some really great insights that they shared, if you would like to get the full episode please visit ILoveMarketing.com/393 Here’s a glance at what you’ll learn from Joe, Dean, Kevin, Mark, and Jason in this episode: Why master motivator and salesman Zig Ziglar is one of the most important people any Entrepreneur, business owner, millennial, inventor, salesperson and more can learn from Secrets for closing more sales, positioning yourself and making A LOT more money Zig Ziglar impacted 250 million people while he was alive. Here’s why Zig is going to impact 2.5 BILLION in the future… How Zig transformed Joe Polish, Kevin Harrington, Jason Fladlien, Dean Jackson and Mark Timm’s life Read This Revolutionary Book: The ONE “master source” book almost all sales books and presentations today lead back to… The one big difference between struggling salespeople and six-figure salespeople Want to have your passion, purpose and products impact millions of people? Here’s what you need to do… The biggest secret to getting almost anything you want in life…

Decoding AQ with Ross Thornley Feat. Dean Jackson - Welcome to 'cloudlandia'

DECODING AQ - Adaptability Confidence With Ross Thornley

Play Episode Listen Later Feb 2, 2021 39:17

Dean Jackson is the co-creator of I Love Marketing and many other programs, is often regarded as the Marketing Buddha, a marketing philosopher, and marketing genius.Ross and Dean discuss collaboration, the world migrating, advancements through history, his podcast (Welcome to Cloudlandia), equalisers and access to content. The pair also talk about unlearning, deconstructing, discovering opportunities and adaptability.Timestamps:57s Dean's background01:40 The group Free Zone Frontier03:34 Adapting from competitors to becoming collaborators 05:22 A bit about Cloudlandia14:16 Netflix and Blockbuster in our lifetimes16:58 Dealing with being forced to change 19:43 Rethinking and adapting old processes25:36 What can organisations do to look at the world differently32:27 How to start thinking like an entrepreneur36:57 Lasting impressions from the AQai me assessment Connect with DeanDean JacksonPodcast: Wecome to CloudlandiaI Love MarketingTwitterFree Zone FrontierWebsiteConnect with Ross:WebsiteLinkedInMoonshot Innovation

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Having an Idea Versus Executing Your Plan: Which is More Important?

Innovations and Breakthroughs

Play Episode Listen Later Jan 7, 2021 74:55

Joe Polish is the Founder and President of Piranha Marketing Inc, the Founder of Genius Network® (also known as the 25K Group), and the Creator of the Genius Network® Interview Series. He’s also the Co-Founder of 10XTalk.com and ILoveMarketing.com, two highly popular (and free!) podcasts on iTunes. Everything Joe does has two components: service and connection. In the connection realm, Joe has created an organization in a community of entrepreneurs, known as the Genius Network, that has hundreds of members and encourages them to grow and succeed not only as entrepreneurs in their businesses, but also as people in their lives. In the service realm, Joe doesn’t care exclusively about helping entrepreneurs; he’s also on a mission to change the conversation around addiction. In this episode… An early definition of “entrepreneur” says that an entrepreneur is an individual that takes resources from a lower yield to a higher yield or from a lower level of productivity to a higher level of productivity. Generally, entrepreneurship should leave the person you’re serving in a better place than they were before. To provide the services and products people need, an entrepreneur must have a great idea and, at the same time, execute it flawlessly. You could have the greatest idea in the world but if you can't execute, market, and sell it, the idea isn’t going to be valuable to anyone. Rich Goldstein, host of the Innovations and Breakthroughs Podcast, is joined by Joe Polish, the Founder and President of Piranha Marketing, to talk about taking a good idea and executing it to meet customer's needs. Joe also talks about the lessons he learned from his carpet cleaning business, the benefits of creating an E.L.F. Business™ versus a H.A.L.F. Business™, and his work in helping people recover from addiction and abuse.

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Making Marketing Work: The I Love Marketing Live Virtual Q&A With Joe Polish, Dean Jackson, and Michael Fishman - I Love Marketing Episode #384

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Play Episode Listen Later Nov 16, 2020 94:44

Have your marketing campaigns gone stale? Listen in as Joe Polish, Dean Jackson, and Michael Fishman—a trusted adviser of brands on marketing, positioning, and business growth—share how to make money, shortcut results, attract Business, AND feel totally fulfilled in the process. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/384. Here’s a glance at what you’ll learn from Joe, Dean, and Michael in this episode: Michael shares how to both make money AND feel FULFILLED in the process of making money. Joe and Dean answer the question: “If you had to start from scratch and had 6 months to make it work, what would you focus on and WHY?” Four questions to ask yourself to get the outcomes you want more easily and positively shortcut your result-getting. Dean and Joe both talk about what “marketing” is REALLY all about AND how to better utilize it. How to MASSIVELY increase your trustworthiness and keep your customers and teams happy. One of the best ways to credibly serve your mission or calling WITHOUT requiring “credentials”. The #1 differentiator for attracting more Business and standing out in any crowded marketplace. Why you’re ALREADY worth $1,000,000 (and how this realization can transform your life).

Ep208: The Self Milking Cow pt3

Play Episode Listen Later Nov 8, 2020 65:22

Today on the More Cheese Less Whiskers podcast, I'm going to share the last of a 3 part podcast series that Joe Polish and I did way back in Episode 12 of the I Love Marketing podcast, talking about the concept of the self milking cow. It's particularly relevant now because Dan Sullivan and Ben Hardy have just released their new book 'Who Not How' and this concept was the genesis of that idea. So it's a great time to listen to the behind-the-scenes thinking that evolved to their big concept. If you haven’t listened to the first part of the series, I'd recommend going back to the last episode, but more importantly, go get a copy of Who Not How. It truly is a revolutionary book that will make a big difference in your life. You've heard me talk a lot about this idea of being the cow and not succumbing to the temptation to be the self milking cow, trying to do it all yourself. Well, this is the framework and the philosophy that gets you there. It's a great time of year to contemplate going into 2021 with a real Who Not How plan to multiply your efforts in the coming years. daily routines and a lot of really cool stuff. There is great information here that I think you will find valuable. Show Links:Show TranscriptProfitActivatorScore.com Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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#106: Tips on how you can expand your marketing skills

Young Grit Podcast

Play Episode Listen Later Nov 6, 2020 34:59

Joe Polish is the Founder of Genius Network and Co-Founder of popular podcasts 10XTalk and iLoveMarketing. He’s known as the Marketing King. In this episode, we talk about how to build your self-esteem, how to be a giver in life, how to stay healthy, how to truly influence people, and more. Joe offers mind-blowing tips on how you can expand your marketing skills. Come along for the ride!

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Ep207: The Self Milking Cow pt2

Play Episode Listen Later Nov 1, 2020 70:13

Today on the More Cheese Less Whiskers podcast, I'm going to share part 2 of a 3 part podcast series that Joe Polish and I did way back in Episode 12 of the I Love Marketing podcast, talking about the concept of the self milking cow. It's particularly relevant now because Dan Sullivan and Ben Hardy have just released their new book 'Who Not How' and this concept was the genesis of that idea. So it's a great time to listen to the behind-the-scenes thinking that evolved to their big concept. If you haven’t listened to the first part of the series, I'd recommend going back to the last episode, but more importantly, go get a copy of Who Not How. It truly is a revolutionary book that will make a big difference in your life. You've heard me talk a lot about this idea of being the cow and not succumbing to the temptation to be the self milking cow, trying to do it all yourself. Well, this is the framework and the philosophy that gets you there. It's a great time of year to contemplate going into 2021 with a real Who Not How plan to multiply your efforts in the coming years. daily routines and a lot of really cool stuff. There is great information here that I think you will find valuable. Show Links:Show TranscriptProfitActivatorScore.com Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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Ep206: The Self Milking Cow pt1

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Play Episode Listen Later Oct 25, 2020 66:41

Today on the More Cheese Less Whiskers podcast, I'm going to share part 1 of a 3 part podcast series that Joe Polish and I did way back in Episode 12 of the I Love Marketing podcast, talking about the concept of the self milking cow. It's particularly relevant now because Dan Sullivan and Ben Hardy have just released their new book 'Who Not How' and this concept was the genesis of that idea. So it's a great time to listen to the behind-the-scenes thinking that evolved to their big concept. Over the next two weeks, I'll share the other parts of this series, and what I'd recommend is that you listen to all of these, but more importantly, go get a copy of Who Not How. It truly is a revolutionary book that will make a big difference in your life. You've heard me talk a lot about this idea of being the cow and not succumbing to the temptation to be the self milking cow, trying to do it all yourself. Well, this is the framework and the philosophy that gets you there. It's a great time of year to contemplate going into 2021 with a real Who Not How plan to multiply your efforts in the coming years. Show Links:Show TranscriptProfitActivatorScore.com Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Simple Marketing Strategies For Getting More Business: The I Love Marketing Live Virtual Q&A! (Featuring Joe Polish and Dean Jackson) - I Love Marketing Episode #382

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Play Episode Listen Later Oct 12, 2020 105:59

Sometimes the most simple marketing strategies are the ones that make the biggest impact. Dean Jackson and Joe Polish answer questions and give golden nuggets of advice so you can make money, have fun, and work smarter now. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/382. Here’s a glance at what you’ll learn from Dean and Joe in this episode: How to STOP fighting for attention in crowded markets and START getting more business. The mindset you need to turn unconverted leads into increased revenue. How to create even more compelling offers and attract your ideal 5-STAR Customers. What to do to stand out and position yourself when you’re in a competitive market. How to take any hard-to-describe service and make it clearly valuable in people's eyes. A simple question you can ask your Clients to have your best marketing created FOR YOU. Advice for non-profits who want to raise more money and make a big impact in the world. Three units of your Business for finding Customers, getting results, and increasing referrals. One of the most effective ways to focus in the face of overwhelming amounts of information.

Secrets of Success In Business, Relationships, and Beyond: The Sixth ILM Zoom Meetup! (Featuring Kevin Harrington and Mark Timm) - I Love Marketing Episode #381

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Play Episode Listen Later Sep 28, 2020 83:45

What are the secrets to success that the greats aren’t telling you? Kevin Harrington and Mark Timm share how to enjoy success both personally and professionally in today’s episode of the I Love Marketing podcast. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/381. Here’s a glance at what you’ll learn from Kevin, Mark, Dean, and Joe in this episode: The greatest gift of being a mentor and having a mentor for success and achievement. Mark reveals the secret to finding and attracting the RIGHT mentor to guide YOU. The story of how Kevin and Mark met and why they co-wrote their new book “Mentor To Millions”. How to navigate B.S., deal with psychological complexity, and stay resilient no matter what. Strategies for cutting deals, structuring partnerships, and setting up winning collaborations. The formula to maximize mentorship, build almost anything you want, and impact millions. How recognizing bigger opportunities can help you build and leverage your personal brand. The fastest way to get your product and/or service into the hands of millions of people. Why it’s so important to value your mentors’ time, make things easy, and act on your mentors’ advice. The difference between “shark” deals, “generous” deals, and FAIR deals (PLUS: Why fair deals SCALE). How to integrate a deeper, more meaningful relationship with your family AND your Business. Five banks turned him down. He did THIS ONE THING, and the original bank ended up lending him $3 MILLION. Kevin walks you through the most effective pitch you can use to raise money for your idea or Business. How to think exponentially, expand your scope of possibility, and live the life you desire and deserve.

Designing A Transformative Culture: The I Love Marketing Live Virtual Q&A featuring Jason Korman - I Love Marketing Episode #380

Play Episode Listen Later Sep 7, 2020 106:01

Do you know what culture is… and what it isn’t? Learn how to effectively improve your culture, get your Team motivated from the inside out, and drive better performance through cultural transformation in today’s episode of the I Love Marketing podcast. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/380. Here’s a glance at what you’ll learn from Jason, Dean, and Joe in this episode: How to motivate your people so they experience greater cooperation, less complexity and more achievement. The 3 principles of culture change that increase productivity and align people better to outcomes and results. How the environment shapes behavior, gets people to take action, and allows organizations to solve hard problems. The process Jason implemented that increased engagement around innovation by 1000x in one organization. How you can drive better performance with leadership tools that gain influence and increase your revenue. One commonality shared by Elon Musk, Steve Jobs, Bill Gates and many of the richest people in the world. What effective companies do to communicate and execute their mission in ways prospects and customers love. The Myth of Culture and Values: Why culture is NOT values and why core values often fail in many organizations. Three of the most important lessons Jason has learned over his career about change, getting results and success. A method for identifying any niche or markets real needs and delivering solutions that are ‘scale ready algorithms’. The ULTIMATE FORMULA for driving your vision, getting anything you want done, and reaching almost anybody. How to stop feeling anxiety and overwhelm, and live an even clearer, connected, calmer, happier, more fulfilling life.

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Ep199: Jeff Moore

Play Episode Listen Later Sep 7, 2020 75:02

Today on the More Cheese Less Whiskers podcast, we're talking with return guest, Jeff Moore from California. He has been a longtime friend. He's been around since the very earliest days of the I Love Marketing podcast and was one of the early guests here on More Cheese Less Whiskers. Jeff had a lifetime of experience in the seafood business. If you ordered any kind of fish in a restaurant, it probably came through him. He built great relationships over the years, and now, after that company sold, he started and quickly grew a new business based largely on those relationships. This was a great conversation looking at all the ways he's developing this new business. We talked a lot about the value of his 'After Unit' business and ways he can maximize that. We went on to talk about his 'Before Unit.' He has a limited number of visible prospects he can work with, and this is the case for many B to B businesses, where you can identify the manageable number of potential clients you need to approach to be successful. So we talked about ways to establish a relationship with those people and look to make inroads and build that relationship over a longer period of time. If your business is in a similar situation, there are a lot of ideas here to dominate that visible audience. Show Links:Show TranscriptProfitActivatorScore.com Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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Boost Your Productivity While Staying Sane: The Fifth ILM Zoom Meetup featuring Eelco de Boer - I Love Marketing Episode #379