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In this episode of The Whissel Way Podcast, recorded during our weekly Tuesday team meeting, Kyle Whissel unpacks the key components of the One Big Beautiful Bill—a sweeping 1,100+ page tax reform proposal. Designed for real estate professionals, this session walks through critical wealth-building strategies like bonus depreciation, cost segregation, opportunity zones, 1031 exchanges, and the powerful “Buy, Depreciate, Borrow, Die” approach. You'll learn how to help your clients save tens of thousands on taxes, optimize your own portfolio, and set up long-term financial freedom. Whether you're working with investors, higher-net-worth clients, or building your own real estate empire—this is a masterclass you don't want to miss. Chapters: 00:00 – Intro: Why This Meeting Matters 01:30 – Are These Events Worth Inviting People To? 03:00 – What the One Big Beautiful Bill Is 05:00 – The 199A QBI Deduction Explained 07:15 – SALT Tax Cap Changes (And Why Californians Should Care) 12:20 – Opportunity Zones vs. 1031 Exchanges 19:00 – Bonus Depreciation: How to Write Off 5-15 Year Assets 25:00 – The Buy, Depreciate, Borrow, Die Strategy 33:00 – Step-Up Basis and Estate Tax Changes 45:00 – How to Start These Conversations with Clients
This week Bryan Koci welcomes San Diego Realtor Justin Verdugo, to discuss how he has built a system that has constantly put him at the top of the Whissel Realty Group for conversations. Justin shares his method of making calls that not only proactively helps him find listings for his clients but builds his network of realtors. Bryan's Widget (Chrome Cast): https://amzn.to/42fzTbu Justin's Widget (FUB): https://bit.ly/3X995rn
This week Kyle and Bryan sit down to talk about first-time home buyers, sharing tips on how best to tap into this lead source. They then go on to talk about some of the best ways you can help first-time home buyers, to ensure they are set up for success. Bryan's Widget (Fellow App): https://fellow.app/ Kyle's Widget (Story Favorites)
This week Bryan welcomes Whissel agent Jeremy McHone to discuss his approach to setting up a good offense when talking with clients. He goes into detail about how to have a good offense upfront can save you from having to be on defense later, handling objections, and clients' doubts. Bryan's Widget (Rotating Plate): https://bit.ly/3WDsy4s Jeremy's Widget (Siri): https://bit.ly/45Fifku
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle and Bryan sit down to talk about the good, the bad, and the ugly of pocket listing. They dive into when is a good time to use pocket listings and when you shouldn't. Bryan's Widget (Xink.io): https://bit.ly/39bxA3K Kyle's Widget (Turo): https://bit.ly/3xEVgDU
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes one of Whissel Realty Groups' top agents Matt Huneycutt, to discuss how he engineers meaningful connections within his database. Bryan's Widget (Speaker): https://bit.ly/41p0lz4 Matt's Widget (Trello): https://bit.ly/3HVPENs
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle and Bryan discuss the new federal rule and how it actually will be affecting those with good credit. Kyle's Widget (Zero App): https://bit.ly/3HtICzq Bryan's Widget (Laser Measure):https://bit.ly/3AOlFTO
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes senior agent Jarrod Norris onto the podcast to share several tips to help out those new to real estate. ParkWhiz: https://bit.ly/43ZTuOV Backdrop: https://bit.ly/3AsgIQb
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle and Bryan share several strategies that can help you land new clients and get them to commit to working with you. Bryan's Widget (Work Lights): https://amzn.to/3A85Tmg Kyle Widget (Roku TV): https://bit.ly/3GWdubg
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week on the Whissel Way Podcast Bryan welcomes San Diego Realtor Jen DeJulio onto the show. The two discuss the importance of not being a sales robot when it comes to interacting with potential clients. That it is important to engage with the person and learn their why and not got caught up in the scripting an assembly line of sales. Bryan's Widget (Red Light Green Light) Jen's Widget (Insight Timer): http://bit.ly/43xbsIy
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle and Bryan give you three strategies that you can implement in the next 30 days to land 3 escrows. Bryan's Widget (Chat GPT for YouTube): http://bit.ly/433fVSN Kyle's Widget (Rubik Cube Solver App): http://bit.ly/42Zla61
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes guest Evan Waglet onto the show. The two discuss how they have found work-life balance. And how it is important to find that time for yourself and your family. Evan's Widget (Apple Watch): http://bit.ly/3FY6fzb Bryan's Widget (DISC): http://bit.ly/40CE6Wg
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week on the Whissel Way Podcast Kyle and Bryan talk about how they would invest in their business. Covering how they would invest $1000 all the way up to $10000! How would you invest money into your business? Bryan's Widget (TubeTLDR):http://bit.ly/42xX2Hp Kyle's Widget (Grammarly):http://bit.ly/3TyHr6j
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes guest Adam House onto the podcast to talk about how he cultivates relationships with investors, how he finds investors, and how he builds long-term relationships with investors to help him flip properties. Adam's Widget (VN App):http://bit.ly/3ZHJjvL Bryan's Widget (Capcut): http://bit.ly/3YIbDwL
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle and Byran sit down to discuss how to leverage the literal gold mine each agent is sitting on, their database. Bryan's Widget (Canva Template): https://bit.ly/3KXOxPJ Kyle's Widget (Libby App): http://bit.ly/3F11TH5
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes guest John Pugh to talk about the power and art of recruiting. The two share strategies on how you can recruit and grow your team, with team members that not only will be top producers but a good fit. Bryan's Widget (RPRS): Right Person Right Seat John's Widget ( Eva Bot): http://bit.ly/3Y9quQw
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. On this week's episode, Kyle welcomes guest Kimo Quance on the show to discuss what it takes to be a leader of a team and how/why a partnership together just made sense. Kyle's Widget (Blue Light Glasses): https://bit.ly/3Insmj8 Kimo's Widget (Paper Form): http://bit.ly/3lQamWW
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes guest Mayur Thakarar to discuss how to make the most out of your time, through better leveraging your time, energy, and resources. Bryan's Widget (GWC): http://bit.ly/3YrHPFD Mayur's Widget (Craiglist): http://bit.ly/3lm0CmT
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle and Bryan talk about how you can utilize AI as a tool in your business. Bryan's Widget (Quill Bot): https://bit.ly/3l9W5UC Kyle's Widget (Moxy Messenger): http://bit.ly/3wXBk12
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes agent Dan Benjamin on the show to discuss how he has been able to create a successful business within his community/sphere. Bryan's Widget (Canon R10): https://bit.ly/3kUIwbr Dan's Widget (Follow-Up Boss): http://bit.ly/3HNv1n3
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes one of our trusted vendors Danny Dahl from Lloyd's Pest Control onto the show. To discuss the termite inspection process from start to finish, sharing tips on how to ensure the whole thing goes smoothly. Bryan's Widget (Chat GPT): https://openai.com/blog/chatgpt/ Danny's Widget ( Licensed)
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. The quality of Internet leads is going down and the costs of leads are going up. This week Kyle and Bryan talk about why Internet leads suck and how your time may be better spent talking to people that actually want to talk to you, and the importance of leveraging your sphere. Kyle's Widget (Bubble Level App): http://bit.ly/3kcgNmb Bryan's Widget (Sound Foam): https://bit.ly/3kjJXjs
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes guest Karlee Van Dyke onto the show, to talk about how she was able to crush it this past year in her business. Karlee discusses the importance of finding the right team that will give you the support you need to flourish in your business. Bryan's Widget (DJI Osmo): https://bit.ly/3ZoZkXZ Karlee's Widget (Audile): https://bit.ly/3IAI5wV
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes guest Cody Stamm on the show to discuss how he closed over $200,000 in his first year on the team as an agent. Cody shares three tips that he attributes to his year of success. Bryan's Widget (Nanlite Pavo Tubes): https://bit.ly/3GhXPSI Cody's Widget (Follow-Up Boss): https://bit.ly/3X995rn
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week welcomes guest Clayton Connolly one of Whissel Realty Groups' top agents. Bryan and Clayton discuss what Clayton has implemented in his business to find success. Going deeper into how he has made a more focused approach to working with his sphere. Bryan's Widget (DJI Mics): https://bit.ly/3C5Hyio Clayton's Widget (BombBomb): https://bit.ly/3FSg010
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. Redfins housing market predictions are in for 2023. This week Kyle and Bryan go through all of the predictions Redfin has made for the housing market in 2023. Sharing which predictions they think will come true and the one that wont. Kyle's Widget (Duet App): https://bit.ly/3alyyJ3 Bryan's Widget (Xebec Tri Screen 2): https://bit.ly/3BPBZo2
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week on Kyle and Bryan talk about the importance of tracking your income and business cost and how the end of the year is a great time to do this. Being able to take account of what return on the investments you have been making throughout the year, will help you determine where you should invest more and cut off funding in other areas. Kyle's Widget (Storyteller Tactics): https://bit.ly/3HxrklC Bryan's Widget (Lensa): https://bit.ly/3hmFo6L
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle and Bryan discuss distractions and the 4 main areas you should focus on in your business to actually move the needle toward success. Bryan's Widget (OBS): https://bit.ly/3geMcPB Kyle's Widget (Be Real App): https://bit.ly/3F2Dsbs
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes Whissel Realty COO Chris Vandervalk to talk about the proper way to implement a CRM into your business. They discuss some of the Do's you should do when attempting to run an effective CRM and some mishaps to avoid. Chris's Widget (DnD): Do Not Disturb Bryan's Widget (Lucid Chart): https://bit.ly/3GTVmQi
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes on guest Janice Lovendahl, Whissel Realty Sales Lead for their North San Diego and Riverside County offices. Janice and Bryan discuss how to build a brand in a new area. Bryan's Widget (Photo Shuffle):http://bit.ly/3Os0612 Janice Widget (Canva App):http://bit.ly/3GzFfHn
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle and Bryan talk about price reductions, and when and how is the best time to request them. Kyle's Widget (Send out Cards): http://bit.ly/3hFrgFz Bryan's Widget (Nanlite): http://bit.ly/3UKLnAP
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle and Bryan talk about what you can do now in Q4 to set yourself up for a successful Q1 in 2023
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle and Bryan discuss the importance of pricing your listing correctly the first time, especially in this shifting mark. Kyle shares his tips on how he is correctly pricing his listing and strategies to put in place to help you do the same. Kyle's Widget (Snoo Bed): http://bit.ly/3DMt2MH Bryan's Widget (IG Collaborator)
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes guest Realtor Mike Proctor onto the show. Mike walk Bryan through his 4 step objection handling process that has helped him land listing and become one of the tops producing agents on the Whissel Realty Team. Bryan's Widget (Captions): https://apple.co/3eXpBK9 Mike's Widget (Fitness Pal App): https://bit.ly/3fMaWBS
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle and Bryan discuss how to build a healthy competitive atmosphere in the work place. And how doing so will help you find the true leaders on your team and those who just want to coast. Bryan's Widget (Zillow Floorplan): https://bit.ly/3CHzAM3 Kyle's Widget (UE Speakers): https://bit.ly/3ChTqNw
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes guess Janice Lovendahl, a Whissel Team lead for Whissel Realty Groups Temecula and North San Diego Offices. Bryan and Janice take you through the killer process of contact to contract. Bryan's Widget (Quick Release):https://amzn.to/3rsZ2zB Janice Widget(Cerberus App):https://bit.ly/3M8Gzlf
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week on the Whissel Way Podcast Bryan welcomes guest Mike Proctor onto the show. Mike has been one of the top producing agents on the Whissel team for the past four years. And in this episode he shares his prospecting technique that helps him stay Top of Mind with his sphere. Bryan's Widget (Veed.IO): https://bit.ly/3REcuuW Mike's Widget (“Can't Hurt Me” Audiobook): https://adbl.co/3SzpoMj
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle and Brayn talk about Zillow and Opendoor partnership and how as an agent you can leverage this partnership. Kyle goes on to discuss that ibuyers are here to stay and that agents that are looking for a way to leverage their services, will end up thriving in the long run. Bryan's Widget (Scribe How):https://bit.ly/3xU6x64 Kyle's Widget (Video Leap):https://bit.ly/3UFZ1Wl
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle and Bryan discuss how to save a transaction that is being canceled and some strategies that you can implement with your team to lower your cancellation rate. Byran's Widget (Caption App): https://apple.co/3eXpBK9 Kyle's Widget (Stocard): https://bit.ly/3QWVujd
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes guest Rachel Choo onto the show to discuss burnout. They discuss signs of burnout and some things you can do to help you work through or overcome burnout. Bryan's Widget (Card Reader): https://amzn.to/3U4dxqv Rachel's Widget (Think Dirty): https://bit.ly/3U4cNl7
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle and Bryan talk about buyer agreements and why they feel they are bullshit. Bryan's Widget (Got Print): https://bit.ly/3wJfte8 Kyle's Widget (Next Key): https://bit.ly/3q4pAWU
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes on gust Chris VanderValk Whissel Realty Groups COO, to discuss strategies to improve your sales skills. Bryan's Widget (Cash Cube): https://bit.ly/3e8kK8F Chris's Widget (Motion App):https://bit.ly/3cw7kCW
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. In this episode, Kyle and Bryan talk about the importance of pulling comps correctly, especially in this changing market. Kyle then shares some tips on pulling comps and setting up a great offense, so he isn't on the defense later with clients, having those hard conversations. Bryan's Widget (Call Action):http://bit.ly/34Cs55I Kyle's Widget (FakeSpot): https://bit.ly/3AjNJOc
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes guest Rachel Choo onto the show, to talk about how you should be talking to your leads. Rachel shares several scripts and tips that she has been implementing at Whissel to help get better engagement when contacting leads. Bryan's Widget (Wenig Backpack): https://amzn.to/3SMMO1f Rachel's Widget (Atlas English App): https://apple.co/3dlWcII
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle and Bryan discuss how in times of a shifting real estate market there tends to be a trend of Realtors that change career paths. The two discuss how you can survive the great real estate resignation. Bryan's Widget (Repurpose I.O): https://bit.ly/3p9F9Mx Kyle's Widget (Facebook Favorites)
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle shares his tips on how you can thrive as an agent in this shifting market. Bryan's Widget (Catch Box): https://bit.ly/3oViZgV Kyle's Widget (Jabra Speaker): https://bit.ly/3vCasDE
Welcome to the Whissel Way Podcast. Each week, Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Kyle and Bryan discuss how the Whissel Realty team uses their growing international team. And how using an international team is the right call when looking to build an ISA team. Bryan's Widget (Zapier): https://bit.ly/3zwklEZ Kyle's Widget (Siri):https://apple.co/3PvRxSK
Welcome to the Whissel Way Podcast, where each week Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. How many touches on average is it taking you to get that appointment set? Have you slowly been watching that number increase over the last couple of months? In this episode, Bryan welcomes guest Rachel Choo to talk about how to overcome the decrease in the answer rate. Covering how many contacts touches it is taking on average, the types of communication it is taking, and ways to help automate some of the processes. Bryan's Widget (LastPass):https://bit.ly/3oaT9oO Rachel's Widget( ClassPass): https://bit.ly/3IN7zFe
Welcome to the Whissel Way Podcast, where each week Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes on guest Nick Palm to discuss why it is important to build rapport with other agents or clients. And how building that rapport will help when coming to the negotiation table. Bryan's Widget (Battery Turn Table): https://amzn.to/3cbqFJ1 Nick's Widget ( Notes App):
Welcome to the Whissel Way Podcast, where each week Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video. This week Bryan welcomes back Rachel Choo on the show, to discuss objection handling. They go over scripts, mindset, and how best to tackle those hard-to-overcome objections. Bryan's Widget (Tiny PNG): https://bit.ly/3caPfau Kyle's Widget (SleepyTi.me): https://bit.ly/3RcQuIx