The Whissel Way Podcast with Kyle Whissel & Bryan Koci

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci unpack the wealth-building real estate strategy known as “Buy, Depreciate, Borrow, Die,” tied to the proposed “One Big Beautiful Bill.” Kyle breaks down how agents and investors can use bonus depreciation, cost segregation, and strategic borrowing to massively reduce their tax burden, reinvest tax-free dollars, and pass properties to their heirs with a stepped-up basis. Whether you're new to investing or a seasoned agent looking to keep more of your income, this episode delivers actionable steps to make real estate work harder—and smarter—for you.

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down the five most common (and costly) mistakes real estate agents make—and how to avoid them. From the importance of respecting your calendar and prospecting daily, to showing up for roleplay and focusing on real in-person experiences, Kyle shares raw and actionable advice drawn from over 20 years and 6,000+ transactions. They also tackle the trap of shiny object syndrome, urging agents to master the fundamentals—lead conversion, sphere, open houses, and true social engagement—before chasing the next big thing. If you're serious about building a lasting, profitable business, this episode is a must-listen.   Chapters: 00:00 – Intro: Why Agents Aren't Taught Business 00:33 – Top 5 Agent Mistakes Breakdown 01:39 – Mistake #1: Not Using or Respecting Your Calendar 03:31 – Mistake #2: Skipping Daily Prospecting 04:44 – Mistake #3: Coasting Through Roleplay 07:09 – Mistake #4: Thinking Online > In-Person 09:00 – Mistake #5: Chasing Shiny Objects 10:11 – Focus on the Core 4: Leads, Sphere, Open Houses, Social 11:13 – Be Social, Not Just Media 12:22 – Rapid Fire: Do You Step In or Let Clients Decide? 13:29 – When to Let Clients Learn vs. When to Advise   Key Takeaways:  Respect Your Calendar – Show up for your commitments like a professional and structure your week for success. Prospect Daily – Consistency in lead generation is non-negotiable if you want to avoid income rollercoasters. Master the Core 4 – Focus on leads, sphere, open houses, and real social engagement before chasing new tools or trends.

In this episode of The Whissel Way Podcast, recorded during our weekly Tuesday team meeting, Kyle Whissel unpacks the key components of the One Big Beautiful Bill—a sweeping 1,100+ page tax reform proposal. Designed for real estate professionals, this session walks through critical wealth-building strategies like bonus depreciation, cost segregation, opportunity zones, 1031 exchanges, and the powerful “Buy, Depreciate, Borrow, Die” approach. You'll learn how to help your clients save tens of thousands on taxes, optimize your own portfolio, and set up long-term financial freedom. Whether you're working with investors, higher-net-worth clients, or building your own real estate empire—this is a masterclass you don't want to miss.   Chapters: 00:00 – Intro: Why This Meeting Matters 01:30 – Are These Events Worth Inviting People To? 03:00 – What the One Big Beautiful Bill Is 05:00 – The 199A QBI Deduction Explained 07:15 – SALT Tax Cap Changes (And Why Californians Should Care) 12:20 – Opportunity Zones vs. 1031 Exchanges 19:00 – Bonus Depreciation: How to Write Off 5-15 Year Assets 25:00 – The Buy, Depreciate, Borrow, Die Strategy 33:00 – Step-Up Basis and Estate Tax Changes 45:00 – How to Start These Conversations with Clients

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down the underrated art of circle prospecting—a tactic many agents write off as outdated or ineffective. Kyle shares the systems, tools, and scripts his team uses to consistently convert cold calls into conversations and conversations into closings. Whether you're a new agent struggling to find people to call or a seasoned pro looking to increase your ROI, this episode dives into overcoming call reluctance, how to leverage Cole Realty Resource, and why layering touchpoints like door-knocking and follow-up calls makes all the difference. It's a masterclass in taking action and staying consistent.

In this powerful episode, Kyle Whissel sits down with Jason Matthews, a former NCAA basketball star turned real estate investor, to share his journey from humble beginnings in South Central LA to launching a multimillion-dollar luxury short-term rental business in Florida. Jason's story spans personal transformation, lessons from NBA legends, Wall Street internships, and how showing up led to life-changing opportunities. The episode wraps with practical advice on building wealth through real estate, including his niche strategy of developing FEMA-compliant beach homes. A must-listen for agents looking to scale, pivot, or break into investment real estate. Chapters: 00:00 – Intro: From Boardroom to Podcast 00:55 – Jason's Humble Beginnings in LA 02:08 – Late Start, Big Results: Making the League 04:24 – Thoughts on NIL and Player Empowerment 07:46 – The Power of Alumni & Brand Exposure 11:55 – From College Hoops to NBA Tryouts 17:50 – Jerry West, Magic Johnson, and Life Lessons 24:12 – Leaving the League for Wall Street 31:25 – Luxury Short-Term Rentals in Florida 38:20 – Investing Passively: How Agents Can Get Involved

In this special episode of Real Estate Success: The Whissel Way, we pulled this segment from Real Estate Team OS where host Ethan Beute sits down with Chris VanderValk, COO of Whissel Realty Group, to uncover the key strategies behind building and running a high-performing real estate team. Chris shares how Whissel Realty has evolved by prioritizing critical thinking, leadership alignment, agent support, and value-driven models to ensure long-term agent retention and profitability. He breaks down the Agent Concierge Experience (ACE), lead generation strategies, commission structures, and the importance of leveraging technology and systems to create a scalable, profitable business that benefits both agents and clients. Whether you're a solo agent looking to scale or a team leader refining your model, this episode provides actionable insights to help you optimize operations and maximize success. Chapters: 00:00 - Introduction to Chris VanderValk & Whissel Realty 02:00 - The Must-Have Trait of a High-Performing Team 06:30 - The Role of a CEO in a Real Estate Team 12:00 - How Whissel Realty Uses EOS for Business Success 18:30 - The Agent Advisory Board: What It Is & Why It Matters 25:00 - Building a Profitable Commission Structure 32:00 - The Best Lead Generation Strategies for Teams 38:00 - How the Agent Concierge Experience (ACE) Helps Agents 45:00 - The Future of Real Estate Teams & Industry Changes 50:00 - Closing Thoughts & Advice for Agents

In this episode of Real Estate Success: The Whissel Way, hosts Karlee VanDyke and Bryan Koci sit down with top-producing agent Karlee Van Dyke to uncover the secrets behind accurate home pricing and effective CMAs. Karlee Van Dyke shares real-world insights on avoiding common pricing mistakes, understanding market trends, and using data-driven strategies to price homes correctly. She also breaks down how to communicate pricing with sellers, handle objections, and use marketing price strategies to generate multiple offers. Whether you're a new or experienced agent, this episode will give you the tools to price homes effectively, reduce expired listings, and maximize your clients' profits.

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel sits down with Adrian Quijano for a raw and honest conversation on what it really takes to become a top-performing agent and build a nationally recognized real estate team. Kyle shares everything from his strict morning routine and how he handles failure to hiring mistakes, team structure, and a vulnerable story about his past that completely reshaped his life. They explore the power of mindset, emotional intelligence, the importance of being social—not just creating content—on social media, and the systems that separate average agents from top producers. Whether you're new to the business or scaling a team, this episode is packed with actionable insights to level up your real estate game.

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into the power of niche marketing for real estate agents. They discuss why specializing in a particular market—whether geographic, demographic, or lifestyle-based—can lead to higher success and greater profitability. Kyle shares key insights on how to determine if a niche is right for you, how to use AI to research total addressable market (TAM), and how to create targeted marketing that resonates with your ideal clients. They also emphasize the importance of networking, leveraging social media, and committing long-term to a niche before pivoting. If you're looking to refine your strategy and build a more focused, profitable real estate business, this episode is packed with actionable takeaways. Chapters: 00:00 — Why “The Riches Are in the Niches” 01:34 — Defining a Real Estate Niche 02:23 — Passion vs. Profit in Niche Selection 03:54 — Understanding TAM (Total Addressable Market) 05:08 — Using AI to Research Your Niche 06:44 — Positioning Yourself as the Niche Expert 08:08 — Leveraging AI for Content Creation 10:06 — Pain-Point Marketing That Converts 12:48 — Networking Within Your Niche

In this episode of Real Estate Success: The Whissel Way, hosts Bryan Koci and Jen DiJulio dive deep into the power of buyer consultations and why they are a non-negotiable for serious agents. Jen shares her "secret sauce"—a mindset shift that turns buyer meetings into trust-building experiences, reducing surprises in escrow and increasing referrals. They break down the ideal structure of a buyer consult, how to set expectations, where to hold them, and how to handle objections. Plus, they discuss how new and experienced agents alike can refine their approach to ensure smoother transactions and happier clients. If you're struggling with buyer retention or getting ghosted, this episode is packed with actionable insights to change that. Guest info: Jen DiJulio https://whisselrealty.com/team/jen-dijulio https://www.instagram.com/jendijulio/

In this episode of The Whissel Way podcast, Kyle Whissel and Bryan Koci dive into the importance of building net worth over simply increasing income as a real estate agent. They discuss why so many agents focus solely on commissions and how shifting the mindset to wealth-building strategies can lead to financial freedom. The episode provides actionable insights on leveraging investment opportunities, using other people's money to maximize returns, and transitioning from transactional deals to creating generational wealth. Real estate agents will walk away with practical steps to start investing, find investors, and take advantage of market opportunities. Chapters: 00:00 - Introduction & The Key to Real Wealth 02:10 - Why Most Real Estate Agents Don't Invest 04:50 - The Benefits of Owning Your Own Home First 07:10 - Getting Out of the Deal-to-Deal Mentality 09:30 - Real Estate Investment Strategies for Agents 12:15 - How to Find Investors for Your Deals 15:30 - Building Wealth Without Using Your Own Money 18:45 - Using Forced Appreciation to Increase Value 22:00 - Creating Generational Wealth Through Real Estate 26:00 - Final Thoughts & Action Steps

In this episode of Real Estate Success: The Whissel Way, hosts Bryan Koci and Cody Stamm dive deep into the real strategy behind successful open houses. They debunk myths about open houses being ineffective and outline proven techniques to drive traffic, engage visitors, and convert attendees into serious buyers and clients. Cody shares his journey from assistant to top-performing agent, revealing step-by-step methods to set up, create the right atmosphere, and, most importantly, secure the next appointment. This is a must-listen for real estate agents looking to turn open houses into a revenue-generating machine.

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel sits down with Blake Comfort, an expert in mobile home park investing. Blake shares his journey from a rebellious high schooler learning about real estate to scaling his portfolio to over 2,300 units. They discuss why mobile home parks are one of the most underrated asset classes, how syndications work, the tax advantages investors can leverage, and why 1031 exchanges are a game-changer for passive income seekers. If you're a real estate agent looking to diversify your income or help clients transition into passive investments, this episode is packed with actionable insights.   Connect with Blake:  http://comfortcommunities.com/   Chapters: 00:00 - Introduction to Blake Comfort 01:00 - How Blake Got Started in Mobile Home Parks 05:00 - The First Deal: Buying with a Credit Card! 10:30 - Scaling to 2,300 Units: The Growth Strategy 15:45 - Challenges of Managing Mobile Home Parks 22:30 - How Mobile Home Park Syndications Work 27:00 - The Power of 1031 Exchanges for Investors 31:15 - Tax Benefits & Depreciation Strategies 35:00 - How Agents Can Help Clients Invest Passively 37:00 - Final Takeaways & How to Connect with Blake

This is a special episode of Real Estate Success: The Whissel Way, where guest host Ethan Beute with Real Estate Team OS and Follow Up Boss interview's Kyle Whissel and they dive into the key strategies behind scaling a profitable and sustainable real estate team. Kyle shares how implementing the Entrepreneurial Operating System (EOS) transformed Whissel Realty Group, increasing efficiency, reducing chaos, and boosting profitability. He reveals the biggest mistakes agents make when trying to build a team, why many teams fail due to lack of structure, and the importance of hiring the right people while cutting those who don't perform. If you're a real estate agent or team leader looking to grow your business without sacrificing profitability, this episode is packed with actionable insights Real Estate Team OS Website: https://www.realestateteamos.com/episode/inside-whissel-realty-ceo-team-leader-kyle-whissel Instagram: https://www.instagram.com/realestateteamos/   Chapters: 00:00 - Introduction & What to Expect 00:38 - How EOS Changed Our Business 02:17 - The Biggest Mistake Team Leaders Make 04:10 - Why Real Estate Teams Need a System 06:31 - How to Filter Ideas & Avoid Chaos 10:58 - Building a High-Performance Real Estate Culture 18:52 - Why Hiring the Right Agents is Key 25:00 - How We Use Virtual Assistants to Increase Profits 32:57 - The Power of Branding in Real Estate 42:49 - Final Takeaways & Advice for Agents

Most real estate agents don't last more than five years in the industry, but what if there was a way to exit real estate while still making money? In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive deep into how solo agents and team leaders can monetize their exit, whether through referral deals, database sales, or full M&A transactions. Kyle shares his own experience of nearly selling his brokerage, what he learned, and the biggest mistakes agents make when trying to sell their business. Whether you're thinking about transitioning out of real estate or just want to set up a future exit plan, this episode is packed with strategies to help you cash out the right way.

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down how real estate agents can leverage community-driven content to build a brand that generates high-quality listing leads. They share insights from years of running local business-focused video series like Santee Saturdays and Everything East County, explaining how these efforts create deep community ties, foster brand trust, and result in inbound, ready-to-list sellers. Kyle and Bryan also tackle common video marketing misconceptions, explain why agents must stand out in a crowded digital space, and highlight the hidden costs of NOT using video in today's competitive market.   Interested in getting the step-by-step guide to help you create community content? Visit: https://mediamayormastermind.com/

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down three key ways to increase your income as a real estate agent: selling more homes, raising your average price point, and increasing your commission. They share actionable tips, like mastering delegation to free up time for income-generating tasks, building a standout value proposition, and creating a powerful past client campaign to drive repeat business. Kyle also reveals how mindset shifts and letting go of non-essential tasks have contributed to record-breaking success. Whether you're a solo agent or team leader, this episode offers invaluable insights to elevate your business. Chapters: 0:00 - Introduction: Welcome to The Whissel Way 2:33 - The Three Ways to Earn More in Real Estate 5:20 - The Power of Mindset: Making the Decision to Grow 8:12 - How Delegation Frees You to Sell More Homes 10:05 - The Stoplight Exercise: Identifying Tasks to Let Go 15:18 - Building an Exceptional Past Client Campaign 18:32 - Increasing Your Value Proposition and Commission 23:09 - Selling High-End Homes: Networking and Marketing Strategies 26:55 - Leveling Up with Geographic Farming and Charities 32:00 - Whissel Widget of the Week: Tools for Efficiency Whissel Realty Group is looking for new agents to join our team. To learn more about the opportunities available and what we offer, visit: http://Join.KyleWhissel.com/ To join in on the conversation, join us in our private Facebook Group at: http://thewhisselway.com/

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel is joined by insurance expert Heather Brandt Gastelum to tackle the challenges real estate agents face in today's volatile insurance market. They discuss the implications of California's insurance crisis, including non-renewals, skyrocketing premiums, and the impact of wildfires on homeowners. Heather demystifies admitted versus non-admitted policies, explains the California FAIR Plan, and shares actionable steps agents can take to help their clients secure coverage. Whether it's advising clients on adequate replacement costs, navigating high-risk zones, or understanding umbrella policies, this episode equips agents with practical knowledge to protect their clients and their businesses. Chapters: 0:00 - Welcome and Introduction 2:36 - California's Insurance Crisis and Wildfire Impact 6:51 - Why Insurance Companies Are Leaving California 12:33 - The Importance of Adequate Coverage 18:15 - California FAIR Plan: What It Is and How It Works 24:19 - Steps for Homeowners After Losing a Home 30:02 - Key Tips for Agents Working with Buyers 38:36 - Lowering Insurance Costs: Practical Advice 45:01 - Helping Sellers and Pre-Listing Insurance Insights 50:56 - Final Thoughts and Advice for Agents Key Takeaways: 1️⃣ Understand Policy Options: Learn the differences between admitted, non-admitted, and California FAIR Plan policies to guide clients in high-risk areas effectively. 2️⃣ Focus on Adequate Coverage: Ensure clients understand the importance of calculating accurate replacement costs and the role of extended dwelling coverage to avoid under-insurance. 3️⃣ Proactive Insurance Practices: Real estate agents should involve insurance reviews early in the transaction process to identify potential hurdles and avoid last-minute surprises. Whissel Realty Group is looking for new agents to join our team. To learn more about the opportunities available and what we offer, visit: http://Join.KyleWhissel.com/

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down the key lessons from 2024 and how their team grew revenue by 40% without dramatically increasing agent count. They dive into the importance of enforcing expectations, consistently recruiting, and eliminating distractions to focus on relationships. Kyle shares why agents need to stop chasing the latest tech and events and instead double down on the fundamentals that drive success. The episode wraps up with real estate predictions for 2025, covering market trends, agent attrition, home price increases, and the power of building strong client relationships.   Chapters: 0:00 – Welcome to The Whissel Way 1:30 – How We Grew 40% in 2024 3:15 – Why Enforcing Expectations Matters 6:45 – The Power of Consistent Recruiting 9:30 – The #1 Growth Strategy for Teams 12:00 – Why You Should Stop Adding New Sh*t 15:10 – 2025 Real Estate Market Predictions 18:30 – The Future of Real Estate Agents 21:00 – How to Stay Ahead in 2025 25:15 – Final Thoughts + Whissel Widget of the Week 3 Key Takeaways for Agents to Implement: Enforce Expectations Ruthlessly – Setting clear performance benchmarks and holding agents accountable ensures a high-performing team. Weak enforcement leads to stagnation. Stop Chasing New Tactics – Instead of attending every conference and adopting every new tool, focus on executing the basics at a high level—relationships drive results. Always Be Recruiting – The key to consistent growth is having a steady pipeline of potential agents. A strong recruiting system prevents reliance on underperforming team members.  

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel hosts Robby Butler of YStreet Capital to demystify passive real estate investing for agents. They delve into the advantages of syndications and funds, explaining how realtors can leverage retirement accounts and home equity to achieve returns far beyond traditional investments. The conversation covers diversification, tax-saving strategies like depreciation and 1031 exchanges, and how to move from active to passive income. Packed with actionable insights, this episode equips agents to grow wealth while focusing on their core business. Chapters: 0:00 - Introduction to Passive Investing with Robby Butler 1:46 - Why Real Estate Agents Overlook Retirement Funds 4:07 - Syndications vs. Funds: Key Differences 6:57 - Pros and Cons of Syndications 7:56 - Benefits of Funds and Diversification 11:05 - What Passive Real Estate Investment Means 12:50 - Accreditation and Investment Minimums Explained 15:31 - Evaluating Key Terms in Deals 21:10 - Leveraging Equity for Better Returns 25:16 - Combining Tax Strategies to Build Wealth

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci share a comprehensive strategy to leverage past clients and your sphere of influence as a powerful lead source. Learn how to create a robust past client campaign, stay top of mind, and generate referrals consistently. The hosts dive into actionable tactics, including CRM utilization, personalized gifting, client events, and effective follow-up systems like weekly emails and seller updates. Whether you're a seasoned agent or just starting out, this episode will help you build stronger relationships with clients, avoid losing out on repeat business, and significantly increase your GCI. Chapters: [0:00] Introduction: Leveraging Past Clients [2:14] Why Past Clients Are Your Best Leads [4:01] The Cost of Losing Contact with Past Clients [6:16] Choosing the Right CRM [10:12] How to Collect and Organize Client Data [15:03] Engaging Clients with Weekly Emails [18:14] Hosting Client Events for Stronger Connections [20:01] The Power of Pop-By Visits [22:28] Automated Gifting with Client Giant [24:34] Action Plan to Increase Client Retention Key Takeaways:  1️⃣ Create a Consistent System: Implement a CRM to organize and follow up with past clients systematically, ensuring no opportunities are missed. 2️⃣ Engage with Value: Use strategies like weekly emails, client events, and pop-by visits to provide consistent value and stay top of mind. 3️⃣ Leverage Automation: Utilize tools like Client Giant for automated gifting and systems like Follow Up Boss for streamlined communications to save time and increase impact. Whissel Realty Group is looking for new agents to join our team. To learn more about the opportunities available and what we offer, visit: http://Join.KyleWhissel.com/ To join in on the conversation, join us in our private Facebook Group at: http://thewhisselway.com/

In this episode of Real Estate Success: The Whissel Way, hosts Karlee Van Dyke and Bryan Koci dive into the art of setting the perfect price for real estate listings. Karlee shares her proven strategies for using a marketing price to drive interest and generate competitive offers, even in a shifting market. The conversation explores how to manage seller expectations, communicate market changes effectively, and overcome challenges with pricing to close deals faster. Real estate agents will gain actionable insights into aligning pricing strategies with client goals while maintaining trust and professionalism.   Chapters:  [0:00] Welcome to The Whissel Way [1:44] Introducing the Agent Board of Advisors [5:02] The Importance of Setting the Right Price [6:50] Handling Market Changes and Micro Surges [8:07] Avoiding the Pitfall of Overpricing [11:20] Success Story: Strategic Pricing in Action [15:07] Marketing Price vs. Sales Price Explained [20:03] How Open Houses Fit Into Pricing Strategy [22:24] Overcoming Seller Pushback on Pricing [27:22] Widgets of the Week: TaskRabbit and Kodak Printer   Key Takeaways: Strategic Pricing Drives Success: Use a marketing price that's slightly below market value to attract more interest and create competitive offers. Manage Seller Expectations: Communicate the reasoning behind pricing strategies upfront to build trust and avoid friction later. Leverage Open Houses: Combine strategic pricing with well-planned open houses to maximize exposure and generate multiple offers in less time.  

In this episode of Real Estate Success: The Whissel Way, hosts Bryan Koci and Jen DiJulio discuss critical pitfalls that new agents often face and how to overcome them. Jen shares her journey from struggling in her first year to becoming one of the top-performing agents at Whissel Realty Group. The discussion emphasizes the importance of mentorship, shadowing veteran agents, setting boundaries, managing client expectations, and scheduling time off to recharge. Packed with actionable insights, this episode is a must-listen for agents looking to streamline their approach, avoid burnout, and build a thriving career in real estate.   Chapters: 00:00 - Introduction to the Episode 00:46 - Meet Jen DiJulio: From Struggles to Success 03:29 - The Importance of Shadowing Veteran Agents 05:18 - Perfecting Your Daily Schedule as a New Agent 08:18 - Why Mentorship Matters: Key Lessons Learned 11:11 - Setting Client Expectations for Smooth Transactions 16:07 - Establishing Healthy Boundaries in Real Estate 20:15 - The Power of Taking Breaks and Avoiding Burnout 26:00 - Tools and Apps for Agent Success 28:18 - Closing Thoughts and Final Tips Key Takeaways: Shadowing Veteran Agents: Spend time observing how successful agents manage their day and handle client interactions to quickly learn best practices. Set Clear Expectations: Establishing boundaries and aligning with client goals early on prevents wasted time and helps clients achieve their dreams faster. Prioritize Recharge Time: Planning breaks and vacations allows agents to maintain energy, focus, and creativity, ultimately benefiting their clients and their own success.  

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into the challenges and solutions for managing and scaling large real estate teams.  They introduce the innovative concept of an Agent Board of Advisors, a group of experienced agents handpicked to serve as leaders and communicators within their team of over 100 agents.  The hosts share insights into how this board improves team communication, fosters growth, and supports agents through role-playing, deal doctoring, and mentoring.  They also discuss how to implement a similar system, the interview process, and the benefits for both the team and the board members themselves. Chapters: [0:00] Introduction [0:45] Challenges of Scaling Large Teams [1:10] What is the Agent Board of Advisors? [2:21] How the Board Enhances Communication [3:30] Supporting Agents with Role Play and Deal Doctoring [5:16] Selecting and Interviewing Board Members [8:13] Key Lessons from the First Board Cycle [10:25] Benefits for Board Members and the Team [12:17] Advice for Implementing This System [19:38] Closing Thoughts and Whissel Widgets of the Week

In this episode of Real Estate Success: The Whissel Way, Bryan Koci and special guest host Cody Stamm delve into actionable strategies for new agents to scale their business and thrive in the competitive real estate market. Cody shares his journey from rookie to a key player on the team, offering insights into leveraging relationships, implementing efficient systems, and investing in personal growth. This episode equips agents with practical tips to maximize their time, strategically allocate resources, and cultivate both professional and personal success. Whether you're a new agent or a mentor guiding others, this conversation is packed with value. Chapters: 0:00 - Welcome and Introduction to Cody Stamm 2:00 - Cody's Real Estate Journey and Background 6:00 - The Three Keys to Real Estate Success 10:00 - Building Relationships for Business Growth 13:40 - Implementing Systems to Save Time and Scale 18:50 - Investing in Personal Growth and Self-Care 23:00 - Recommended Tools and Technology for Agents 25:00 - The Importance of Coaching and Mentorship 27:00 - Real-Life Examples of Success Through Strategy 28:13 - Final Thoughts and How to Connect with Cody

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive deep into how real estate agents can stand out from the competition, especially in tougher markets. They share powerful strategies for improving listing appointment conversion rates, from asking the right questions upfront to utilizing tools like HighNote for pre-listing packages. Kyle emphasizes the importance of confidence, knowledge of zoning and development potential, and the value of assumable mortgages to maximize listing opportunities. Whether you're new to real estate or a seasoned agent, these techniques will help you win more listings and make a lasting impression on clients.   Key Takeaways: Ask Critical Questions Early: Ask clients what's most important to them about the agent they choose, which provides you with a clear path to win the listing. Use Pre-Listing Tools: Implement tools like HighNote to deliver pre-listing information, allowing you to gauge client interest and set yourself up for success before the meeting. Understand Zoning and Mortgages: Research zoning laws and look into assumable mortgages to show value to clients and increase the appeal of their property. Chapters:  00:00 - Introduction: Differentiating Yourself as an Agent 02:00 - The Key Question to Ask Before Every Listing Appointment 04:00 - Leveraging HighNote for Pre-Listing Success 06:30 - Tracking Client Behavior and Tailoring Your Pitch 08:00 - Why You Should Always Go First in Interviews 10:30 - Using High-Quality Marketing for Maximum Impact 12:00 - Understanding Zoning and Development Potential 15:00 - The Power of Assumable Mortgages 17:30 - Key Questions to Close More Listings 20:00 - Follow-Up Strategy After a Listing Appointment

In this episode of Real Estate Success: The Whissel Way, hosts Kyle Whissel and Bryan Koci explore the untapped potential of partnering with senior living communities as a lucrative source of motivated listings. They discuss demographic farming, emphasizing the opportunities in helping seniors transition from large, multi-story homes into care facilities. Kyle shares practical strategies to build relationships with leasing agents at these facilities and outlines the benefits of becoming a trusted resource for families facing difficult life transitions. Whether you're looking for a rewarding way to grow your business or seeking new lead pillars, this episode offers actionable insights to create streams of listings while making a meaningful impact on people's lives. Key Takeaways: Partnering with Senior Living Communities: Building relationships with leasing agents at senior facilities can create a steady stream of motivated listings as seniors transition into care. Targeted Demographic Farming: Focus on seniors who need to downsize or transition due to age, health, or life circumstances for consistent listing opportunities. Long-Term Strategy: Success with senior living partnerships requires patience and nurturing relationships, but can lead to years of reliable listings and business growth.   Chapters: 00:00 - Introduction: New Lead Opportunities 00:43 - The Value of Demographic Farming 01:55 - Why Partner with Senior Living Facilities? 02:50 - Helping Seniors Transition: A Win-Win Opportunity 05:08 - Identifying Motivated Sellers in Senior Communities 06:52 - Selecting the Right Senior Living Facility Partners 08:35 - Building Relationships with Leasing Agents 12:14 - Overcoming Obstacles: Competing with Other Agents 14:34 - Vendor Partnerships: Estate Sales, Cleaners, and More 19:34 - Long-Term Strategy: Building Streams of Listings    

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci share practical tax-saving strategies specifically designed for real estate agents. From hiring family members to sectioning off parts of your home or vehicle expenses, they cover ways to save thousands on your taxes. They discuss tools like cost segregation, self-directed IRAs, and Section 179 for vehicle deductions to help agents keep more of their hard-earned money. They also delve into bonus depreciation and the Augusta Rule, providing expert insights on maximizing tax savings through real estate investments.   3 Key Takeaways: Hire Family Members: Learn how to legally pay your family members to save on taxes while keeping income within the household. Maximize Vehicle Deductions: Use Section 179 to write off a large portion of vehicle purchases, particularly for SUVs over 6,000 pounds. Self-Directed IRAs for Real Estate: Roll over old retirement accounts into a self-directed IRA, allowing you to invest in real estate and potentially earn higher returns.   Chapters: 00:00 - Introduction: How to Save $100K in Taxes 01:35 - Tip #1: Hire Family Members to Save 05:00 - Tip #2: Tax Deductions for Vehicles 09:30 - Tip #3: Self-Directed IRA for Real Estate 12:30 - Tip #4: Using the SALT Tax Deduction 15:00 - Tip #5: Depreciation on Real Estate Investments 19:00 - Bonus Tip: The Augusta Rule Explained 22:05 - Bonus Tip: Qualified Business Income Deduction (QBI) 24:10 - Whistle Widget of the Week: Time-Saving Tools 25:45 - Closing Remarks & Recap

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into the art of generating referrals in the real estate business. They explore how building strong relationships before, during, and after the transaction can turn clients into lifelong referral sources. From asking for referrals at the right moment, like offer acceptance, to throwing housewarming parties, Kyle shares practical strategies for creating raving fans who repeatedly refer new business. Real estate agents will learn how to approach referrals naturally, increase their transaction profitability, and implement systems that ensure clients remember them long after the deal is done. Key Takeaways: Start asking for referrals early: Don't wait until the transaction is over; plant the referral seed from the very first client meeting and at key high points during the deal. Leverage housewarming parties: Hosting a housewarming party is a powerful way to generate new referrals by putting yourself in front of your clients' friends and family in a fun, natural setting. Automate referral rewards: Use tools like EvaBot and Client Giant to reward clients for referrals quickly and easily, ensuring they continue sending business your way. Chapters: 00:00 - Introduction: Why Referrals Are Key 01:43 - The Profit in Repeat Business and Referrals 02:50 - When to Start Talking About Referrals 04:10 - How to Ask for Referrals Early in the Transaction 06:11 - High Points to Ask for Referrals 09:03 - The Housewarming Party Strategy for Generating Referrals 13:25 - Why Client Parties Are Worth the Investment 14:50 - How to Reward Clients for Referrals 17:49 - Automating Referrals with EvaBot and Client Giant 20:24 - Key Takeaways: Ask Early, Deliver Value, Build Raving Fans

In this episode of Real Estate Success: The Whissel Way, hosts Kyle Whissel and Bryan Koci dive into the aftermath of the NAR (National Association of Realtors) settlement and its impact on real estate agents. They break down the decoupling of commissions and how it affects negotiations between buyers and agents. Kyle and Bryan explore how this change benefits both strong and weak agents, why commissions may actually increase, and provide practical tips on how agents can adapt and thrive in this new landscape. They emphasize the importance of negotiation skills, clarity with clients, and staying ahead of market changes.   3 Key Takeaways: Simplified Commission Conversations: Decoupling commissions makes it easier for agents to discuss commissions with sellers, focusing on one number, which often results in higher listing commissions. Buyer Agreements Protect Agents: Implementing buyer representation agreements ensures that agents are compensated for their work and prevents being used as a "door opener." Negotiation Creates Opportunity: With commissions now fully negotiable, agents who master negotiation skills can secure better deals for themselves and their clients, leading to increased income. Chapters: 00:00 – Intro and Overview of the NAR Settlement 02:20 – Breaking Down the New Commission Structure 05:00 – How Agents Can Benefit From the Changes 08:30 – Listing Side Silver Lining: Simplifying Commission Talks 12:10 – Buyer Representation: Why It's Crucial Now 15:50 – Protecting Yourself with Buyer Agreements 17:20 – Negotiation Opportunities and Strategy 19:40 – Common Mistakes Agents Make in Negotiations 22:50 – NAR's Rollout and Misinterpretation Issues 26:36 – Closing Thoughts: Strong Agents Will Thrive  

In this episode of the "Real Estate Success: The Whissel Way" podcast, host Kyle Whissel and guest Jarvis Leverson discuss the transformative power of a structured morning routine. Jarvis shares his personal journey from a high-pressure sales career to becoming the "Morning Hero," emphasizing how winning the morning can lead to winning the day—and ultimately, achieving greater success in real estate and life. They explore the importance of starting the day with intention, the impact of small changes in daily habits, and how these adjustments can lead to more productive, fulfilling, and prosperous careers. This episode is packed with insights for agents looking to elevate their performance and live a more balanced life.   Chapters: 00:00 - Introduction: Meet the Morning Hero 02:21 - Discovering Your Life's Calling 05:59 - The Dark Side of Success: Finding Fulfillment 07:06 - The Power of Morning Routines 10:12 - Transforming Your Day by Winning the Morning 13:01 - Creating Productive Habits: Morning Rituals 16:12 - The Influence of Setting an Example 19:01 - Building a Brand Around Your Passion 23:31 - The Importance of Sharing Your Story 26:01 - Whissel Widget of the Week: Sleep Headphones & Clocky   Connect with Jarvis (The Morning Hero): Instagram: https://instagram.com/the.morninghero Facebook: https://www.facebook.com/jarvis.leverson LinkedIn: https://www.linkedin.com/in/jarvis-leverson/ Website: https://themorninghero.com/

In this episode of "Real Estate Success: The Whissel Way," hosts Kyle Whissel and Bryan Koci delve into the crucial topic of choosing the right real estate team. They discuss why starting on a team can be beneficial for new agents, highlight the importance of an established team with robust support systems, and explore key factors like leads, splits, and team culture. The episode provides valuable insights on identifying red flags when considering a team and emphasizes the importance of a team leader's passion for mentoring.  Chapters 00:00 - Introduction 00:58 - The Impact of a Tough Market 02:03 - Starting on a Real Estate Team 04:01 - Key Criteria for Choosing a Team 07:11 - Balancing Splits and Long-Term Benefits 10:50 - The Role of Support Staff and Systems 12:12 - Questions to Ask Team Leaders 14:20 - Importance of Culture Fit 18:08 - Recognizing Red Flags 23:35 - Finding the Right Team

In this episode of "Real Estate Success: The Whissel Way," hosts Kyle Whissel and Bryan Koci delve into the crucial aspects of real estate valuation. They discuss the importance of setting the right price for homes, understanding market conditions, and effectively communicating these factors to sellers. The episode covers key strategies for assessing property value, including analyzing market trends, bracketing neighborhoods, and using comparable sales. The hosts also highlight common pitfalls agents encounter and provide tips on overcoming challenges posed by automated valuation models (AVMs). This episode offers valuable insights for agents aiming to refine their pricing strategies and enhance their real estate expertise. YouTube Chapters 00:00 - Introduction and Episode Overview 00:34 - Importance of Real Estate Valuation 02:17 - Factors in Pricing a Home 03:18 - Understanding Market Conditions 06:02 - Comping Properties: Key Criteria 10:30 - Common Pricing Mistakes to Avoid 13:07 - Unique Property Features and Valuation 14:05 - Impact of Automated Valuation Models (AVMs) 16:09 - The Future of Real Estate Pricing Technology 17:47 - Whissel Widget of the Week

In this episode of "Real Estate Success: The Whissel Way," Bryan Koci shares a snippet from a live event featuring Rachel Choo, Whissel Realty's Director of Sales. Rachel delivers 15 invaluable tips for real estate agents to master prospecting, emphasizing authentic communication, building rapport, and effective follow-up strategies. From handling cold calls to understanding client needs, Rachel's practical advice equips agents with the tools to connect better with potential clients and close more deals. This episode is a must-listen for agents looking to refine their prospecting techniques and increase their success in the competitive real estate market. 00:00 - Introduction & Overview 00:54 - Tip 1: Approach with Familiarity 02:18 - Tip 2: Avoid Generic Questions 04:55 - Tip 3: State Intent Clearly 05:48 - Tip 4: Cling to Emotional Cues 07:31 - Tip 5: Listen to Understand, Not to Respond 09:12 - Tip 6: Know Your Intent 11:13 - Tip 7: Lean Into Awkwardness 12:00 - Tip 8: Disarm by Acknowledging Objections 13:25 - Tip 9: Set Clear Next Steps 15:02 - Tip 10: Strong Openers and Closers 16:19 - Tip 11: Use Effective Tie-Downs 17:32 - Tip 12: Use Their Name 18:09 - Tip 13: Know Your Unique Value Proposition 19:15 - Tip 14: Be a Human 20:17 - Tip 15: Identify Your Risk Profile & Ask for Business

In this episode of "Real Estate Success: The Whissel Way," hosts Kyle Whissel and Bryan Koci dive into effective strategies for real estate agents to stand out in a competitive market. They discuss practical tips for winning multiple offers, including the importance of communication, minimizing contingencies, and the strategic use of seller rent backs. They also touch on the controversial topic of buyer love letters and how to leverage appraisal gaps to make offers more attractive. With these insights, agents can increase their efficiency, serve more clients, and close deals faster. Chapters 00:00 - Introduction & Topic Overview 02:03 - Importance of Communication in Negotiations 04:17 - The Benefit of Understanding Seller Needs 05:52 - The Advantage of Offering Seller Rent Backs 07:15 - Legal Considerations for Rent Backs 08:19 - Minimizing or Eliminating Contingencies 10:36 - The Role of Buyer Love Letters 11:18 - Including Appraisal Gap Coverage 16:14 - Summary of Key Strategies 17:00 - Whissel Widget of the Week & Conclusion

In this episode of "Real Estate Success: The Whissel Way," hosts Kyle Whissel and guest Victor Menasce from Y Street Capital delve into the world of passive real estate investing. They discuss the concepts of syndication and funds, offering insights into how these vehicles can allow investors to participate in large-scale projects like apartment buildings and storage facilities without the need for extensive capital or hands-on management. Victor shares his experience and expertise, emphasizing the importance of understanding the market, evaluating sponsors, and the benefits of investing in diversified funds. This episode provides valuable knowledge for real estate agents and investors looking to expand their portfolios and explore new investment opportunities. Chapters: 00:00 - Introduction: Kyle Whissel and Victor Menasce 00:20 - Overview of Y Street Capital and Syndication Basics 02:25 - Understanding Syndications Through the Airline Analogy 06:59 - The Passive Side of Syndication: Investing Without Hassle 10:13 - Key Considerations in Syndication: People, Market, and Deal 17:19 - Importance of the Sponsor in Real Estate Syndication 24:00 - The Role of Funds in Real Estate Investing 28:00 - Differences Between Syndications and Funds 33:00 - Specialty Segments in Storage: A Case Study 37:10 - Whistle Widget of the Week: Tools for Efficiency

In this episode of "Real Estate Success: The Whissel Way," hosts Kyle Whissel and Bryan Koci delve into the importance of understanding and leveraging market trends to gain a competitive edge in real estate sales. Kyle shares his expertise in economics and how his in-depth knowledge of data and trends has consistently helped him outsell his competition. The episode covers essential statistics to monitor, the difference between lagging and leading indicators, and practical tools like Altos Research to stay ahead. Additionally, they discuss the potential impacts of election years on the real estate market and offer strategic advice for real estate agents to better guide their clients.

In this episode of "Real Estate Success: The Whissel Way," host Kyle Whissel is joined by special guest Kimo Quance to discuss the invaluable lessons Kimo has brought from his military background in the Coast Guard to the real estate industry. They explore the critical importance of attention to detail, effective onboarding processes, and the benefits of structured training. Kimo shares his experiences and insights on how military discipline and problem-solving skills can enhance team dynamics and lead to greater success in real estate. They also touch on leadership challenges and the importance of tailoring team structures to fit individual business needs, offering practical advice for real estate agents looking to build and manage high-performing teams. Chapters: 00:00:00 - Introduction and Welcome 00:00:32 - Kimo Quance's Military Background 00:01:30 - The Importance of Onboarding 00:03:09 - Onboarding in the Coast Guard vs. Real Estate 00:05:01 - Attention to Detail and Its Impact 00:06:06 - Lessons from Military Onboarding 00:10:01 - Team Dynamics and Structure 00:11:01 - Reverse Role Models and Leadership Lessons 00:16:06 - Problem Solving in High-Stress Situations 00:20:03 - Advice for Building a Real Estate Team  

In this episode of "Real Estate Success: The Whissel Way," hosts Kyle Whissel and Bryan Koci dive into the crucial topic of time management for real estate agents. Kyle shares his personal strategies for efficiently managing time, emphasizing the importance of prioritizing tasks such as prospecting, appointments, and lead follow-up. He discusses the challenges real estate agents face when transitioning from structured environments like school to the freedom of real estate and offers practical tips on maintaining productivity. The episode also highlights various tools and software that can help streamline daily tasks and improve overall efficiency in the real estate business.   00:00 - Introduction and Topic Overview 00:35 - Kyle's Obsession with Time Management 01:22 - Welcome to the Podcast 02:18 - Challenges in Time Management for Realtors 05:32 - Key Time Management Strategies 07:08 - Kyle's Top Ten Priorities 10:00 - Importance of Prospecting 16:17 - PTO and Personal Time 19:00 - Effective Tools for Time Management 26:02 - Whissel Widget of the Week

Amy Johnson, partner at Y Street Capital, shares her journey in real estate and the transition to self-storage investments. She emphasizes the importance of being a good steward of investors' money and creating value in the real estate market. Amy discusses the benefits of investing in self-storage, including the simplicity of management and favorable tenant laws. She also explains the difference between syndication and a fund, highlighting the advantages of diversification. Amy and her team at Y Street Capital have years of experience and a strong track record, making them a reliable choice for investors.   Takeaways Investing in self-storage can provide a simpler management experience and more favorable tenant laws compared to other real estate assets. Diversification through a fund allows investors to spread their capital across multiple assets and mitigate risk. Being a good steward of investors' money and providing surety are key factors in attracting and retaining investors. Creating value in real estate can be achieved through entitlement, building permits, and value creation in the asset itself. Limiting meeting times and having a clear agenda can help ensure productive and efficient meetings. Utilizing tools like searchcraigslist.net can save time and help find the best deals on Craigslist nationwide. Chapters 00:00 Introduction and Change in Podcast Format 01:31 Amy's Journey into Real Estate 09:14 The Importance of Providing Surety to Investors 12:42 Transitioning to Bigger and Better Investments 23:29 Diversification: Syndication vs. Fund 28:14 Being a Good Steward of Investors' Money 30:12 Creating Value in Real Estate 32:48 Efficient Meeting Strategies 33:35 Finding the Best Deals on Craigslist Nationwide

Kyle Whissel and Bryan Koci delve into the importance of personalizing the buyer journey in real estate. They discuss the pitfalls of a one-size-fits-all approach and share practical tips on how real estate agents can go above and beyond to provide exceptional service to their clients. From leveraging off-market opportunities to conducting thorough buyer consultations, this episode is packed with actionable advice to help you stand out in a competitive market. Tune in to learn how to elevate your service and create memorable experiences for your buyers.   00:00:00 - Introduction and Episode Overview 00:01:41 - Baseline Buyer Experience 00:03:22 - Importance of Proactive Service 00:05:56 - Navigating Industry Changes 00:08:02 - Creating a Value-Driven Buyer Experience 00:11:15 - Leveraging Off-Market Opportunities 00:13:33 - Utilizing Technology and Tools 00:15:04 - Putting in the Work 00:17:22 - Conducting Thorough Buyer Consultations 00:20:17 - Closing and Takeaways

In this episode of Real Estate Success - The Whissel Way, hosts Bryan Koci and Rachel Choo delve into the fascinating world of motivation, exploring the four distinct tendencies from Gretchen Rubin's book. Real estate agents will discover how to identify their own motivational type and learn practical strategies to push past burnout, stay driven, and achieve their goals. Whether you're an obliger, upholder, questioner, or rebel, this episode provides valuable insights to help you thrive in your real estate career. Tune in for a deep dive into motivation and find out how to leverage your unique strengths for success!    

In this episode, Kyle Whissel and Bryan Koci delve into the journey of scaling a real estate business from a solo agent to a team leader. They discuss the benefits and drawbacks of building a team, the different team structures, and the critical stages of growth. Kyle shares his personal experiences, including the challenges he faced and the strategies that led to the success of his 115-agent team, which is on track to sell over $600 million worth of real estate this year. Bryan adds insights on leveraging support staff, maintaining profitability, and the importance of having a clear vision and robust systems in place. Chapters: 00:00:00 - 00:01:35: Introduction Overview of the episode's topics: scaling from a solo agent to a team leader. 00:01:36 - 00:02:08: Pros and Cons of Becoming a Team Leader Discussion on the advantages and disadvantages of scaling a real estate business. 00:02:08 - 00:04:06: Personal Experiences and Challenges Kyle shares his journey, including financial challenges and the eventual profitability of his team. 00:04:06 - 00:08:31: Leverage and Lifestyle Benefits The benefits of having a team, including improved work-life balance and increased leverage. 00:08:31 - 00:13:13: Building a Small Team Steps and key hires for building a small but effective real estate team. 00:13:13 - 00:16:53: Scaling Up and Avoiding Common Mistakes Importance of running separate P&Ls for personal production and the team, and staying in production until the business is profitable. 00:16:53 - 00:26:26: The Messy Middle and EOS System Navigating the difficult growth phase and implementing the Entrepreneurial Operating System (EOS) for structure and efficiency. 00:26:26 - 00:29:26: Whissel Widgets of the Week Kyle and Bryan share useful tools and features they use in their business, including Instagram's new "frames" sticker and Gmail's schedule send feature. 00:29:26 - End: Closing Remarks

Join Kyle Whissel and Bryan Koci as they discuss streamlining processes to grow as an individual, as a team, and in customer service. This episode covers everything from listing to closing, ensuring your processes are as smooth as possible to break through business ceilings. Learn practical tips, best practices, and tools to enhance your real estate business efficiency. Biggest Takeaways: Importance of Streamlined Processes: Streamlined processes are crucial for overcoming business ceilings. As you grow your business, having the right systems in place allows for scalability and efficiency. Building Checklists for Efficiency: Creating basic checklists for listing tasks, open houses, and other recurring activities ensures that nothing is overlooked and helps maintain consistency in your operations. Creating Standard Operating Procedures (SOPs): Developing SOPs for different processes, such as receiving leads or managing transactions, is essential for maintaining consistency and efficiency. SOPs help ensure that everyone on the team follows the same procedures. Utilizing Tools for Task Management: Leveraging tools like SkySlope and Open to Close for task management and automation can significantly enhance your workflow. These tools help assign tasks, set priorities, and ensure timely completion of activities. Improving Communication with Clients: Consistent and specific client updates are crucial. Keeping clients informed about their transaction status, even if there is no significant update, prevents negative spirals and builds trust. Creating Evergreen Content for Client Updates: Producing generic, reusable video content for client communication ensures that you can use the same material for a long time without having to redo it. This approach saves time and maintains consistency in your messaging. Seller Report and Managing Showings: Providing weekly or bi-weekly seller reports that include details on showings, offers, and feedback helps keep clients informed and engaged. Setting clear expectations about showings and offers from the start helps manage client expectations and decision-making.

Kyle Whissel and Bryan Koci dive into the essential tech tools that every real estate agent needs to thrive in 2024. From effective text messaging strategies to the innovative use of AI in real estate, they share practical tips and insights on how to streamline your business operations and provide a better experience for your clients. Tune in for a comprehensive discussion on the technology that will help you crush it in your real estate business!

This week on the podcast Bryan welcomes on guest Joe Turco onto the show to talk about 4 ways agents spend their money more for vanity than business. The two discuss not only share the 4 biggest vanity spending habits agents have but 4 areas in how agents should invest their funds to create more business.    Bryan's Widget (IG Drafts): https://bit.ly/3UekJkQ    Joe's Widget (Friend Filter): https://bit.ly/3JFA4px

This week on the podcast Bryan and Kyle talk about the importance of having a P&L (Profit and Loss) for your business. Not having a P&L in your business is a sure way to lose thousands of dollars in your business and be left scrambling when tax season comes around.    Bryan's Widget (Google Sheets): https://bit.ly/49KvPDS  Kyle's Widget (My Fitness Pal App):https://bit.ly/3fMaWBS 

This week on the podcast Bryan and Kyle talk about three content strategies you should be implementing into your social media to build your brand and business awareness.    Bryan's Widget (Spot My Photos):https://bit.ly/3W8fzJw  Kyle's Widget (YouTube Studio): https://bit.ly/3U2Yu0X

This week on the podcast Kyle and Bryan discuss how to build a personal brand and the impact a personal brand can have on your business. They talk about the importance of building a personal brand, how to start, the content to post, and the impact it can have on your business.    Bryan's Widget (Keeping Current Matters): https://bit.ly/3vK9jgy  Kyle's Widget (High Level): https://bit.ly/3WaZ7Zp

In this enlightening episode, we revisit a guest appearance by the acclaimed writer James Clear, author of the transformative book, "Atomic Habits" at the 2023 Fast Forward Conference.  James delves into the profound impact that tiny, consistent changes can have on our lives and careers. Through captivating stories and practical advice, he illuminates the path to achieving unparalleled success and enhancing performance by focusing on the accumulation of small improvements.   Check Out the Video Here: https://www.youtube.com/watch?v=IbLK62zSTeY&t=2s  See What Whissel Has Going On: https://thewhisselway.com/