ACN’s ”Above the Fold”

ACN’s ”Above the Fold”

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Podcast Co-Hosts Kelsey Litchfield and Holly Spangler share the latest news and trends in the ag media industry and beyond. They’ll interview some of the leading journalists, photographers, educators, editors, experts, and communication leaders in the fie

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    • Jul 5, 2023 LATEST EPISODE
    • monthly NEW EPISODES
    • 34m AVG DURATION
    • 57 EPISODES


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    Latest episodes from ACN’s ”Above the Fold”

    Insights from the Field: What Makes a Good Agronomy Interview?

    Play Episode Listen Later Jul 5, 2023 32:30


    The crops are growing, and across the country, ag journalists are interviewing agronomists right and left, all in an effort to share the latest disease outbreak, insect infestation, and of course, overall management tips. But how do you get the most out of those interviews? And what makes for a good one? Mitch Heisler of Wyffels Hybrids talks with Holly Spangler about their media experiences and what a successful agronomy interview looks like from their standpoint. He talks about his approach and how he prepares their folks ahead of the conversation with three bullet points: Know the audience Know how the interview will be used Know the key points to get across

    Partnering for a Cause: Wyffels Hybrids

    Play Episode Listen Later Jun 7, 2023 18:46


    What does a “cause marketing program” look like for an agriculture-based company? Jill Carlson, communications manager at Wyffels Hybrids, shares behind-the-scenes into their initiative “Serving Those Who Serve.” She explains the collaboration between Wyffels Hybrids, a for-profit business and Farm Rescue, a nonprofit organization and how they share common benefits of the program. Jill also describes how their team found a suitable non-profit partner for this initiative and how the“Serving Those Who Serve” program fits into their overall marketing campaigns.

    partnering hybrids jill carlson farm rescue
    Let's Talk Gear, Part 4: Stacy Mayo-Martinez, Martinez Media & Marketing Group

    Play Episode Listen Later Nov 16, 2022 46:54


    It's no secret podcasts have soared in popularity. According to BuzzSprout, over one-third (104 million) of Americans listen to podcasts regularly. We have seen the research that farmers and ranchers are listening too. Spotify claims to have 4.7 million podcasts on its platform. So with a saturated market – how does a podcast stand out from the rest?   In today's episode, Stacy Mayo-Martinez breaks down the podcasting side of media. She shares what gear she's working with, how to market a podcast, and why there are less rules when it comes to podcasting.   Also in this episode, Kelsey and Stacy discuss…   The differences between USB and XLR microphones Recording a podcast in-person vs. virtually Is audio quality that important?? Knowing your audience Why she hired a coach   …and much more!   Equipment & Accessories Mentioned In This Video   RODE audio systems – RODECaster Pro, RODE microphones Blue Microphones The Podtrak P4 StreamYard Riverside Final Cut Adobe Audition Adobe Premiere Garage Band Descript

    Let's Talk Gear: Miranda Reiman, Angus Media

    Play Episode Listen Later Nov 4, 2022 37:18


    In today's episode, Miranda Reiman shares practical tips on how to be prepared for your next interview and photo/video shoot. Of course, we talked about what's in her gear bag, but also other useful tools you might need for an interview. From hair scrunchies to Diet Coke, we must plan and prepare ourselves for all the elements.    Also in this episode, Kelsey and Miranda discuss…   Prioritizing your communication and marketing strategies  Why listening is the best foundational skill   Why you should push boundaries to get better   Creating an equipment checklist   and more!

    Let's Talk Gear: Katie Knapp, The Ag Photographer

    Play Episode Listen Later Oct 14, 2022 38:00


    Katie Knapp, The Ag Photographer, started her photography career in the dark room at the University of Illinois. With a background in advertising and PR, she started her own photography business in 2016. On today's episode, Katie shares what photo equipment is in her gear bag but also why the person behind the camera is what makes the photo. Also in this episode, Kelsey and Katie discuss… Why she didn't choose photojournalism as a master's degree Know the rules to break them How certain shots require certain tools Why she shoots with two camera bodies The transition to mirrorless cameras is inevitable, but why Katie hasn't switched yet… Reasons for renting equipment   Equipment Mentioned In This recording Harness Camera Straps BorrowLenses WestPhoto Rentals Nikon D750 Nikon D850 Also rented mirrorless Nikon Z6ii Tamron 24-70 2.8 Lens Tamron 70-200 2.8 Lens Cameras of the Year, 2021: The B&H Photography Podcast B&H Photo Podcast Lens Calibration

    Let's Talk Gear, Part 1 with Willie Vogt

    Play Episode Listen Later Sep 15, 2022 34:45


    In today's world, we have the highest quality technology and gear at our fingertips. There's always something new and shiny to try out— but there are also devices you'll never part with, like a trusty, old camera. In this new mini-series on Above the Fold, Host Kelsey Litchfield asks journalists, photographers, videographers, and podcasters what gear they use to create content—and why it's not always about the equipment—but how the person behind the camera or microphone is just as important than the gear itself.   In Part 1 of "Let's Talk Gear" Willie Vogt, Editorial Director at Farm Progress, discusses the video and audio gear he uses out in the field. He shares tips on how to efficiently gather video and why content matters first—followed by quality video and audio.   In this episode, Kelsey and Willie talk through… Use of iPhones in comparison to video cameras How to determine what camera to use in different situations Appropriate technology being properly applied Live video vs. non-live video Why high-quality audio matters in video, and What's in his gear bag Equipment Mentioned In This Video   RODE Wireless Microphones Electro-Voice Interview Handheld Microphone Canon XA10 DJI Handhelds Go-Pro Adobe Premiere Pro LinkedIn Learning YouTube tutorials Manfrotto Tripods Vanguard Alta Tripod Coman DV1000 Tripod Think Tank Bags Zoom MP3 recorders  

    The Future of Print, Part 4 with ACN Past President Greg Horstmeier

    Play Episode Listen Later Sep 1, 2022 35:37


    The folks who populate farm magazines – writing and photographing stories, and putting it all together – have a deep love for the paper in their hands. But it takes more than love in 2022, as paper and mailing costs (and every other cost) continues to rise. Greg Horstmeier is editor-in-chief at DTN/Progressive Farmer. He's got some ideas about what print media could look like in five years—and, what editors could do to meet their readers' needs.   This last episode in our series on the Future of Print Media in Agriculture dives a little deeper into how that could all look, with host Holly Spangler. Holly and Greg talk through: What farmers say they want in a story What the humans have to do with it What happens when readers don't want to be challenged How the pandemic has created a double-edged sword for farm magazines Whether anyone but journalists want long-form journalism Which farmers and which ages will turn back to magazines

    The Future of Print Pt.3 with Lindsay Kennedy

    Play Episode Listen Later Aug 19, 2022 38:20


    Conventional wisdom says young people only want to read and consume content on their digital devices - but what if that's not right? Lindsay Kennedy teaches ag communications at Texas Tech University and every year, she asks students in her magazine class: “Do we still need print publications?” They keep saying yes because even they – the digital generation – still want to hold paper in their hands. So, how do we meet that need while still presenting information in new and interesting ways digitally? That's what our next episode in this series on the Future of Print Media in Agriculture dives right into, with host Holly Spangler and Lindsay Kennedy, assistant professor of practice in ag communications at Texas Tech University.   They talk through: What Gen Z wants in a story How they want to consume it What hasn't changed in 20 years and what kinds of stories still work Results of the 2022 Ag Media Council survey on how growers use media channels How to teach multi-platform storytelling  

    The Future of Print, Pt. 2 with Natalina Sents Bausch

    Play Episode Listen Later Aug 5, 2022 45:08


    Farmers have been reading farm magazines and newspapers for nearly two hundred years in the U.S., holding those beloved magazines in their hands and even calling some the “Bible of agriculture.” In a world where more and more readers are finding those stories online, what does the future hold for print media in agriculture? And what do young ag journalists have to say about it all? That's what our next episode in this series will dive into, with host Holly Spangler and Natalina Sents Bausch, Associate Digital Director for Successful Farming. They talk through: How younger farmers consumer and enjoy storytelling What kinds of demands are on their time How digital content can be grouped, collected and directed right at a specific farmer, based on their needs Why farmers still love to be in print – and still want 15 copies of that magazine How we can tell stories differently in print and online    

    bible farmers print bausch successful farming natalina sents
    The Future of Print Pt. 1 With Bill Spiegel

    Play Episode Listen Later Jul 16, 2022 36:36


    Farmers have been reading farm magazines and newspapers for nearly two hundred years in the U.S., holding those beloved magazines in their hands and even calling some the “Bible of agriculture.” In a world where more and more readers are finding those stories online, what does the future hold for print media in agriculture? That's the question our new podcast series is delving into with host Holly Spangler. She and Bill Spiegel, contributing editor for The Furrow and new ACN president, dive right in for this first episode.   They share: How they saw farm magazines used, growing up on their respective farms What their first editors taught them: write like your reader has something better to do than read your words, then make every word count How their writing has changed in 25 years The way farmers respond emotionally to print and digital stories Where farmers are going for news and information, by age      

    AMS 2022: Behind the Scenes

    Play Episode Listen Later Jul 1, 2022 32:37


    It takes a whole lot of work, a small amount of magic, and a dash of good luck to prepare—and pull off—the Agricultural Media Summit. However, ACN Board Member Kenna Rathai has memorized the recipe for success. She's a part of the 2022 AMS Steering Committee, but for more than a decade. Rathai volunteered as a staff member to create a memorable AMS experience for fellow colleagues and attendees.   Listen as Rathai tells Podcast Host Holly Spangler how the committee anticipates attendees' needs a year in advance, and why the 2022 conference will be right "on point."

    ”What I am Learning in My 20s.”

    Play Episode Listen Later Jun 16, 2022 31:26


    In the final episode of Above the Fold's "What I Wish I Knew in My 20s" Podcast series, Host Kelsey Litchfield chats with "twenty-something" Emily Roden.  Roden was introduced to the world of agriculture by her mom. She then found herself crafting a career in the ag comms industry. However, as Emily describes, it didn't come without some challenges, like quitting her job without another one lined up. Listen as Emily shares how she learned to overcome obstacles and adapt her skillset throughout many different industries. 

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    ”What I Wish I Knew in My 20's” With Special Guest Rachel Peabody

    Play Episode Listen Later Jun 3, 2022 36:28


    “I was Terrified, But I Knew I was Going to Do It Anyways” with Rachel Peabody   Rachel Peabody is the director of communications at Illinois Soybean Association, and she always knew from a young age she wanted a career in agricultural communications. Rachel started on the journalism track in college but quickly found her passion for public relations. In this episode, she shares insight into her journey and how each step strategically built her career.   In this episode, Rachel shares:   Why you should take the opportunity that gets you started How to build a well-rounded communication skillset The risk of moving outside your comfort zone Achieving a Masters Degree  

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    What I Wish I Knew in My 20's with Special Guest Harlen Persinger

    Play Episode Listen Later May 19, 2022 54:07


    "Be diligent in every situation ... apply yourself." A freelance writer and photographer, and owner of HLensPhotos, ACN Board Member Harlen Persinger's pictures have been published in multiple ag media publications across the U.S. and internationally. Harlen has achieved the title of ACN "Master Photographer" three times and earned the organization's Lifetime Achievement Award, among many other accolades. In this episode, Harlen reflects on his career, international travels, and lessons he learned along the way. He also reveals why you should never give up on a photo, the importance of practicing your craft, how to be diligent in every situation and apply yourself, plus how to capture eye-appealing photos.  Listen now...  

    What I Wish I Knew in My 20's, Pt. 1

    Play Episode Listen Later May 6, 2022 51:47


    "You Might Be Rejected First, But Keep on Trying."  In part one of the "What I Wish I Knew in My 20's" ACN Podcast Series, Past President Betsy Freese shares some of the challenges of starting a career.  Freese recently retired after working more than 30 years at Successful Farming in print, radio, and television. In this episode, Betsy shares: * How she learned to be direct and assertive in her career * The importance of pitching ideas to your boss * Why you should always respect comments that are off the record * Why being bored in your job falls on you Listen as she describes how these tips provided learning experiences and beneficial opportunities that created a long, successful career in the ag comm industry. 

    freese what i wish i knew successful farming
    ACN Podcast Receives New Name, New Hosts

    Play Episode Listen Later Apr 22, 2022 32:12


    The secret is out! The ACN Podcast is undergoing some major renovations—some we can tell you about, and some that will have to wait.  Listen as new Podcast Co-Hosts ACN Past President Holly Spangler and ACN Member Kelsey Litchfield fill you in on the big changes making news "Above the Fold."

    Tips for Launching a New Business

    Play Episode Listen Later Mar 17, 2022 43:57


    Striking out on your own can be an exciting and scary time for freelancers and new business owners.  In this Podcast Playback, Roan Marketing and Communications Owner and ACN Freelance SIG Chairwoman Kellie Lasack shares her journey being a freelancer and a full time business owner—including tips on how to manage multiple projects, reach out to potential clients, and overcome inevitable obstacles. 

    Is History Repeating Itself?

    Play Episode Listen Later Feb 17, 2022 46:08


    Media ethics remain a big concern for consumers - and for journalists. In this episode, DTN Editor-in-Chief Greg Horstmeier and University of Illinois Ag Comms Professor Dr. Owen Roberts,, discuss the history of ethics. They also talk about the blurry lines of advocacy vs. journalism, the issues of a 24/7 news cycle and information overload, plus, the need for professional ethics statements and documents, and more.

    What I Wish I Knew in My 20's

    Play Episode Listen Later Jan 20, 2022 50:26


    People say hindsight is always 20/20 - words that ring true no matter what age you are! In this Podcast Playback, Interim Host Kelsey Litchfield heads back in time with ACN 1999 Past President JoAnn Alumbaugh and ACN 2014 Past President Holly Spangler. Alumbaugh shares some sage career advice she give her 20-year-old self about working in the Ag Media industry. 

    Goodbye 2021—Hello 2022! A New Years Message from President Mindy Ward

    Play Episode Listen Later Dec 22, 2021 26:32


    The year 2021 mainly focused on celebrating opportunities to reconnect in-person with family, friends, and co-workers. This included returning to a live version of the Ag Media Summit! So, what's in store for 2022? AAEA President Mindy Ward shares some insight into a few initiatives she, and board members, hope to roll out in the new year. 

    Paying it Forward

    Play Episode Listen Later Nov 16, 2021 14:17


    Have you ever attended the Ag Media Summit paid in part by AAEA? Or received an AAEA scholarship? If so, thank the members of the AAEA Professional Improvement Foundation (PIF). The nonprofit organization funds a variety of programs and opportunities for members and students in the ag communication industry. As AAEA Committee Co-Chair and PIF Recipient Megan Schilling explains now is the time to pay it forward and make a donation to PIF on #GivingTuesday. 

    Combining Science and Communication From AAEA Distinguished Service Award Winner Dr. Kevin Folta

    Play Episode Listen Later Oct 20, 2021 26:11


    An accomplished scientist at a young age, Dr. Kevin Folta, now chairman of the Horticultural Department at the University of Florida, combines science and communication to deliver impactful messages to students and the public. However, sharing those messages hasn't always been easy.

    A Lifetime of Achievements for AAEA Past President Betsy Freese

    Play Episode Listen Later Sep 15, 2021 19:38


    AAEA 2004 Past President / Member Betsy Freese is the 2021 Lifetime Achievement Award recipient. Freese shares the secret behind her 30-plus year career in the Ag Communications industry – and what she plans on doing next.

    The Art Behind Crafting Award Winning Articles with AAEA Past President Gil Gullickson

    Play Episode Listen Later Aug 19, 2021 31:08


    Gil Gullickson has mastered the art of crafting award-winning articles. At the 2021 Ag Media Summit, the AAEA 2020-2021 Past President was named “Writer of the Year." He received six awards total in both writing and photography categories. In honor of Gil's success, we're revisiting an interview with him shortly after he won a 2020 AAEA Communication Writing Award for an article titled, "Yours, Mine and Ours." The piece also received the International Federation of Agricultural Journalists (IFAJ) 2020 AgTech Reporting Award. Gil shares how the article came together and provides tips on creative writing techniques. 

    2021 AMS: See You in Kansas City!

    Play Episode Listen Later Jul 14, 2021 20:11


    For the first time in two years, AAEA Members and special guests will meet in person at the Ag Media Summit in Kansas City, Missouri! The conference will take place at the Loews Hotel, July 31-August 4. On this episode of the Ag Communicators Network Podcast, AMS Steering Committee Chairwoman Jennifer Carrico gives us a sneak peek at some of the event's highlights, including new conference sessions, key networking meet-and-greets and exciting ceremonies and celebrations! Stay tuned!

    The Comfort and Discomfort of Using Social Media

    Play Episode Listen Later May 18, 2021 38:39


    It can take less than one minute for a single post to go viral—either boosting an organization's reach to new audiences, or sparking a heated discussion and discontent within a group. Getting comfortable with the reality of that potential discomfort is just one of the many components of being a part of the social media world. AGDAILY Managing Editor Ryan Tipps shares some suggestions for creating conversational content that engages audiences in discussion, while acknowledging differing opinions. Links Mentioned in This Episode: Stories: Future Farmers of America News   Agriculture and Race: The complexities of rhetoric and reaction The relationship between cancel culture and agriculture: It's complicated Burger King's ad is blowing up in the ag community—and not in a good way The power of social media: Burger King tours real agriculture Social Media Accounts: Facebook: TDF Honest Farming Buzzard's Beat Farm Babe Know Ideas Media American Farm Bureau Instagram: Food Science Babe: @foodsciencebabe The Grateful Farm Wife: @thegratefulfarmwife Mary Pat Sass (formerly the Millennium Farm Wife):@marypat.sass    

    Reaching Your Target Audience

    Play Episode Listen Later Apr 21, 2021 22:18


    Journalists compete with hobbies, family, technology and other interests to grab their audiences' attention, especially since we're living in the "age of distraction." In this episode, award winning Writer and Photographer Holly Spangler shares her strategies for creating content that resonates with her readers. She is an executive editor with Farm Progress, senior editor of Prairie Farmer and was named an AAEA “Master Writer” in 2005 and 2015. Holly was also past president of the Ag Communicators Network in 2014. Links Mentioned in this Episode: Interview Tips http://agcommnetwork.com/10-interview-tips-from-the-pros/ Favorite Stories: The "Voice of Agriculture" retires https://www.farmprogress.com/farm-life/voice-agriculture-retires Why aren't land values in the tank? https://www.farmprogress.com/land-management/why-aren-t-land-values-tank Could climate change be good for Midwest agriculture? https://www.farmprogress.com/commentary/could-climate-change-be-good-midwest-agriculture The combine in the living room https://www.farmprogress.com/commentary/combine-living-room Beware the rural outrage cycle https://www.farmprogress.com/farm-life/beware-rural-outrage-cycle Podcasts: NPR Fresh Air with Terry Gross  https://www.npr.org/podcasts/381444908/fresh-air Skimm'd from the Couch https://podcasts.apple.com/ca/podcast/skimmd-from-the-couch/id1345547675

    writer journalists midwest agriculture terry gross farm progress reaching your target audience
    Will We See Each Other This Year?

    Play Episode Listen Later Mar 16, 2021 28:50


    It's been just about a year since most of us have had a chance to gather for a group event. Uncertainty still remains as to if, and how, in-person meetings will take place. In this episode of the Ag Communicators Network Podcast expert event planner Tina Bowling shares how her clients are planning events for the coming year. Tina is the president of Innovative Association Management Solutions (IAM Solutions) and is the new conference manager for the Ag Media Summit.  

    uncertainty ag media summit
    What's in a Name

    Play Episode Listen Later Jan 20, 2021 26:04


    What's in a name? Everything. Award-winning photographer Katie Knapp talks about how she chose her business name – The Ag Photographer—and used a branding consultant to refine her business. In this episode of the Ag Communicators Network Podcast, Katie shares her insights on why freelancers need to establish a brand—a message that is deeper than a logo and a website. Katie's COVID photography project

    Branding Your Freelance Business

    Play Episode Listen Later Dec 16, 2020 32:25


    A brand is more than a logo, website and customer service. It's an experience based on intangible factors like emotion, authenticity and human connection that differentiates one business from another. In this episode of the Ag Communicators Network Podcast award-winning freelance writer and photographer, Martha Mintz shares the strategies she has used to brand her business and keep a full book of work. Links to article and photos: T-Bones and T-Rexes www.johndeerejournal.com/2015/12/tbone_and_trex_fossils_in_montana/   Update to T-Bones and T-Rexes www.businessinsider.com/dueling-dinosaurs-fossil-t-rex-triceratops-bought-6-million-2020-11   Photograph Corral Creek Communications (Martha Mintz) - 507 Photos - Writing Service - 59102 (facebook.com)

    Celebrating 100 Years

    Play Episode Listen Later Oct 21, 2020 34:56


    The Ag Communicators Network is celebrating 100 years of serving the ag media industry. In this episode, AAEA President Gil Gullickson, and past presidents JoAnn Alumbaugh and Gregg Hillyer reminisced about their early days with the association. The trio highlighted several of AAEA's greatest accomplishments and emphasized that good storytelling always has been and will remain central to the ag media industry.

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    The Ethics of Branded Content

    Play Episode Listen Later Sep 16, 2020 38:15


    Sponsored or custom content offers exciting opportunities to get creative through video, audio and web projects. As with print advertorials there has to be a clear line between editorial and sponsored content. In this episode, Justin Davey, the Editorial Content Director for the Meredith Agrimedia Custom Studio and Greg Horstmeier, Editor-in-Chief of the Digital Newsroom at DTN, share the processes their companies use to ensure readers know when content is supported by advertisers.

    Writing Technique with Gil Gullickson

    Play Episode Listen Later Aug 4, 2020 30:57


    Today we sat down with Gil Gullickson, AAEA President, and talked about the writing technique he used in his award-winning article, Yours, Mind and Ours, the 2020 International Federation of Ag Journalists AgTech Reporting Award. Read more about this award winning article here, www.agcommnetwork.com/gil-gullickson-of-the-us-wins-ifaj-agtech-reporting-award.

    Adapting to Change

    Play Episode Listen Later May 20, 2020 26:25


    Media businesses are having to adjust to a “new normal” amidst the coronavirus pandemic. In this episode, Progressive Farmer Editor in Chief, Gregg Hillyer, Chuck Zimmerman of ZimmComm New Media and Barb Anderson, a freelancer who owns Anderson & Associates, share how they have adapted their business models in response to COVID-19 while offering tips for forging ahead. 

    Crisis Communications

    Play Episode Listen Later Apr 16, 2020 14:17


    The coronavirus pandemic has changed agriculture and reporting on the industry in ways that could not have been predicted. In this episode, Amy Philpott, a crisis communications and reputation management expert from Watson Green shares her insights for sharing agriculture's story during these uncertain times. Learn how you can continue reporting and gathering resources like photos for stories despite social distancing and rapidly changing situations.

    2020 AAEA Awards Update

    Play Episode Listen Later Mar 18, 2020 21:21


    The Ag Comm Network Podcast is back after a short hiatus with new podcast host, Katie Navarra. In today's episode I sat down with Joy Carter Crosby of the Georgia Peanut Commission and Awards Committee Chair and Pam Caraway of Syngenta and MarComm Awards Chair, and discussed the exciting changes coming this year to the Ag Comm Network's annual awards program. The biggest changes to this year's awards program are the new online submission process and the addition of the Master of Communications program to the MarComm Awards program. The awards program is scheduled to open March 20 and will close May 8. Be sure you have renewed your AAEA membership for 2020 to be eligible to participate.  

    Everybody is a Communicator with Shay Foulk

    Play Episode Listen Later Dec 19, 2019 45:14


    Shay Foulk is a communicator. He connects and tells real stories through podcasting, photos, and writing. His perspective as a farmer veteran, agronomist, seed salesman, and consultant in the agriculture industry has led Shay to provide value for others through content creation. In this episode, Shay shares how to be an effective communicator, why you should be active on LinkedIn, how there's no market saturation for telling your story, and so much more!  Follow Shay on LinkedIn and listen to his podcast – Ag View Pitch.

    The Power of a Network with Amy Roady

    Play Episode Listen Later Oct 17, 2019 41:37


    Today on the podcast, Amy Roady of Illinois Soybean Association shares powerful insight into her role as director of communications for a membership association. From budgeter to communicator, Amy wears many hats in her role, and she shares stories of how not one day is the same in her profession. In this episode, Amy also shares why you should find volunteer opportunities that fit your skill set, how communicators can stay up to date on emerging media trends, about how associations have the influential power to connect professionals and build relationships, and so much more. This episode is packed with takeaways for all ag communicators – no matter their profession!  You can follow Amy on Illinois Soybean Association's website, on Twitter, and Instagram!

    network roady illinois soybean association
    Behind the Story – “Farm like Pharaoh” with Bryce Knorr and Mike Wilson

    Play Episode Listen Later Sep 19, 2019 47:25


    This past summer at Ag Media Summit, “Farm Like Pharaoh” took home the prestigious award of “Story of the Year” in the AAEA communications contest. “Farm Like Pharaoh” is a story that gives farmers help in the long-term planning of a boom-and-bust industry. Bryce Knorr and Mike Wilson discuss how this story evolved into what it is today and how it fits into the editorial mission at Farm Futures. They share what makes this story strong and how structure is key. They offer advice on how to co-author and write with a team while also writing with your own strengths. We talk about the art of storytelling itself and Mike and Bryce share what makes a good story and their advice is gold! You can follow their work through the Farm Futures website, Facebook, and Twitter. Grab a notebook and a pen and tune in! 

    story farm pharaoh mike wilson knorr farm futures aaea ag media summit
    So You Have Podcast, Now What? with Sara Steever

    Play Episode Listen Later Aug 22, 2019 42:48


    Your guests are lined up, topics are planned out, and you're ready to hit that record button. But how can you take your podcast to the next level? Recorded live from Ag Media Summit in Minneapolis, Sara Steever, president of Paulsen Marketing and host of the Spark:Careers in Agribusiness podcast, and Kelsey Litchfield, host of the Ag Comm Network Podcast, will share their best podcasting practices. They will share how to promote your podcast, attract new followers, repurpose content from episodes and bring in those sponsors! Click here to download our presentation slides and follow along during the episode. If you have follow-up questions, connect with Kelsey and Sara below!   Follow Kelsey: Facebook   Follow Sara & Paulsen Ag: Website Facebook iTunes

    minneapolis agribusiness sara steever ag media summit
    Global Connections in America's Heartland: AMS Preview with Kenna Rathai

    Play Episode Listen Later Jul 11, 2019 34:02


    What's on the agenda for this year's Ag Media Summit? Throw on your headphones and press play! Kenna Rathai who serves as this year's programming committee chair gives a preview of the sessions, speakers, and some fun behind-the-scenes info into planning AMS. This year's event is also being held in conjunction with the International Federation of Agricultural Journalists and their Annual Congress. You'll be sure to meet new friends, gain relationships of a lifetime, and learn valuable information to further your career. You can learn more about AMS by visiting their website. See you in Minneapolis!

    Full-time freelancer: Launching a business with Kellie Lasack

    Play Episode Listen Later Jun 14, 2019 43:27


    Kellie Lasack launched her business, Roan Marketing and Communications, in 2018. She made the jump after encouragement from her family, friends, and mentors and after many years of experience freelancing for publications. On this episode, she's sharing what her journey has been like – from the obstacles to the victories. Kellie shares how she manages projects without getting overwhelmed, reaching out to potential clients and editors (and acing your pitches), staying on top of the digital trends and so much more insight into building a business. Follow Kellie on Instagram, Facebook, and her website, where she shares all the links to her social media platforms. Let's tune in!

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    Stay creative by doing with Matt Strelecki

    Play Episode Listen Later May 10, 2019 49:13


    “Stay creative by doing.” This is just one of the many nuggets of wisdom that Matt Strelecki shared throughout the episode. Matt is an award-winning designer from Meredith Agrimedia and he has quite the impressive resume. Many of the ideas Matt and Kelsey discuss in this episode are not only for a graphic designer's ear but ag communicators in general. We talk about design and its method of problem-solving, how to stay innovative and trendy in our industry, rebrands and redesigns, how to work on projects in addition to your full-time job, and ultimately how design always leads back to connecting with your audience.  Check out Matt's online portfolio by clicking here. You can also follow his work on Instagram by clicking here. We also reference the DMI article called "The Value of Design" which can be found here. 

    How to get started as a drone photographer/videographer with Matthew Grassi of Meister Media Worldwide

    Play Episode Listen Later Apr 12, 2019 40:17


    There's a lot more to drones than just flying them! In today's episode, Matthew Grassi of Meister Media Worldwide, shares his knowledge and experience of drone gear, regulations, ethics, and more. Learn how to utilize drones as a storytelling tool and how to be compliant for commercial use. If you're thinking of buying a drone and making it more than just a hobby, this episode is for you!

    Dicamba How-to with Pam Smith of DTN/The Progressive Farmer

    Play Episode Listen Later Mar 22, 2019 31:58


    Pam Smith of DTN/The Progressive Farmer has covered many topics over her journalism career. She  sits down with Kelsey to share her perspective of reporting on dicamba as crops technology editor. Pam shares how she follows a story, advice on covering controversial topics, staying objective on a story, and so much more! 

    What I wish I'd known in my 20s with JoAnn Alumbaugh of Alumbaugh Communications

    Play Episode Listen Later Feb 16, 2019 49:48


    What I wish I'd known in my 20s - this phrase makes you stop and think! Today on the podcast, JoAnn Alumbaugh of Alumbaugh Communications takes us through her list of what she would tell her 20-year-old self. We talk about how to give and take constructive criticism, don't be afraid to say "no or not right now,"  why you shouldn't send that certain email, and more! This episode is packed with takeaways for ag communicators of all ages!

    The times are changin' but can't we all still be friends? A conversation with Kenna Rathai of broadhead

    Play Episode Listen Later Feb 16, 2019 33:18


    PR and Editorial: A conversation between old friends - one a veteran PR professional and the other a seasoned editor - about what's really happening behind the scenes, and what we could all learn about each other's jobs. Tune in to hear Holly Spangler and Kenna Rathai's conversation today! 

    Working as an international freelancer with Steve Werblow

    Play Episode Listen Later Feb 16, 2019 40:42


    In today's episode, guest Steve Werblow shares how he started working abroad in Scotland when his family decided to fulfill a dream and move overseas for a short term. This move had many advantages for him as he gained a new perspective of the American agriculture industry and captured many different, interesting stories about culture and how it differs from our industry here in the U.S. In the episode, Steve also shares very valuable information about working abroad. He discusses how working remotely can enhance your ability to do your job, but also how each country has different rules on working remotely. Top tip - do your homework and research if you are ever going to work abroad.

    Walking in the publisher's shoes with Holly Martin of High Plains/Midwest Ag Journal

    Play Episode Listen Later Feb 16, 2019 24:32


    Holly Martin began her career as an editor and now balances life as a publisher who works closely with both advertising and editorial. What has she learned from each of those roles – and what does she wish each side knew about the other? Tune in as Holly shares her perspective on being a publisher and the  advice she shares for those who are transitioning in their own careers. 

    Covering the Farm Bill with Jacqui Fatka of Farm Futures and Feedstuffs

    Play Episode Listen Later Feb 16, 2019 30:13


    The farm bill. It is one of the most prominent topics in ag circles. But what does it take to cover such a complex topic? Jacqui Fatka, policy editor for Farm Futures and Feedstuffs, joins the Ag Comm Network podcast and shares how she covers the farm bill, stays credible as a journalist, and keeps up with the latest news. 

    Creating a live video stream with Tim Hammerich of AgGrad

    Play Episode Listen Later Feb 16, 2019 27:57


    Tim Hammerich of AgGrad joins the Ag Comm Network podcast and he takes us through how he started his own live video stream called AgGrad Live. Kelsey and Tim discuss what software to use for live streams, how to find guests, how to get over the anxiety of producing a live show, and so much more. If you want to learn how to create your own live video stream on social media, here's a great starting point. Tim also shares some exciting news from a new project that AgGrad is set to launch.

    videostream live video stream tim hammerich aggrad

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