Podcasts about Syngenta

Today's AgNet News Hour featured a candid and wide-ranging conversation with Dale Nicol, Syngenta's West Coast grower relations manager, whose decades of experience give him a unique perspective on both the challenges and opportunities facing California agriculture. From shifting market dynamics to regulatory roadblocks, Nicol offered an unvarnished look at the pressures growers are navigating in 2024. Market Shifts and Imports Impacting California Crops Nicol began by addressing the growing competition from imported wine grapes, noting how international supply pressures are reshaping markets for California producers. While the Golden State remains a leader in quality and volume, imports are forcing farmers to rethink their strategies to stay competitive. He stressed the importance of strengthening relationships between growers, marketers, and policymakers to protect local industries. Regulatory Pressures and Political Climate One of the central themes of the interview was the mounting regulatory burden on California farmers. From pesticide restrictions to environmental compliance, Nicol said that the state's rules often put local growers at a disadvantage compared to competitors in other states and countries. He emphasized the need for a balanced approach that safeguards the environment without jeopardizing the economic viability of farming. Nicol also weighed in on the political climate, warning that unless agriculture has a strong and unified voice in Sacramento and Washington, decisions will continue to be made without a full understanding of their impact on food production. Innovation and the Next Generation Despite the challenges, Nicol remains optimistic about agriculture's capacity for innovation. He highlighted Syngenta's work in developing cutting-edge crop protection and seed technologies that help farmers increase yields while reducing environmental impact. He also called on the industry to invest in the next generation of growers, ensuring they have the resources, training, and policy support to carry the sector forward. A Call for Engagement Nicol's message to California agriculture was clear: growers must stay engaged in policy discussions, embrace technology, and build coalitions that can influence decisions at every level. “The future of farming depends on the choices we make now,” he concluded, urging farmers to remain proactive rather than reactive. Listeners can hear the full conversation with Dale Nicol and get the latest California ag news by visiting AgNetWest.com or subscribing to the AgNet News Hour podcast.

Fertile soil is something Ukraine has always been known for. But wind and water erosion are causing a soil loss of approximately 15 tons per hectare every year. Today we're joined by Oleksandr, a farmer in the Kiev Region of Ukraine, and Syngenta's Valeriy Dubrovin to discuss how farmers are advancing regenerative practices even in this current challenging time for the country. “ In the Ukraine, with the (most fertile) soils in the world, this topic should be number one in agriculture to keep our soil health to give these soils for (future) generations.” - Valeriy Dubrovin This is a fascinating discussion about how they're using practices and technology to improve soil health. Oleksandr farms about three thousand hectares in the Kiev region of Ukraine. He grows sunflower, corn, barley, wheat, beans, sugarbeet and quite a bit of livestock on his operation. He's been farming since 1995 and has implemented reduced tillage practices and incorporated manure on his operation to try to fight erosion and improve his soil health. And also joining us is Valeriy Dubrovin. Valeriy is the soil health and carbon farming manager at Syngenta located in Ukraine. He's been with the company 11 years now and his role is to improve services and perform training for farmers like Oleksandr on soil health. And one really cool program he's working on uses INTERRA© Scan Technology. Valeriy and Oleksandr also speak candidly about what's happening in Ukraine today and what it has been like to try to farm and build healthier soils during such a challenging time for the country. They join us via an interpreter, Kseniia. This Week on Soil Sense: Meet Oleksandr, a large-scale farmer in UkraineDiscover some of the soil health challenges in the Ukraine, and what farmers are doing to deal with thoseHear how tools like INTERRA© Scan Technology are helping farmers improve soil healthUnderstand how farmers and their advisors are continuing to operate their farms and build their soil health during extremely difficult times for the countryListen to the full season here: https://www.syngenta.com/agriculture/sustainable-agriculture/soil-health/soil-sense-podcast This season of the Soil Sense podcast is brought to you by Syngenta. If you are interested in what soil health looks like in practice and on the farm, please subscribe and follow this show on your favorite podcast app, and leave us a rating and review while you're there!The  Soil Sense podcast is for those that believe building healthier soils is not just a prescription, but rather a pursuit. On this show, we unpack the way farmers collaborate to build healthier soils and adapt systems to work on their farm for both sustainability and profitability.

In today's show, Andy and Mark discuss the latest crop conditions, Riley gets an agronomic update in a featured conversation with Nate Meyer of Beck's Hybrids, and Mark also visits with Kevin Langdon of Syngenta to talk about Opello insecticide.

In today's show Mark learns more about Opello insecticide from Kevin Langdon of Syngenta, Riley has the latest weather update with the state climatologist for Iowa, Dr. Justin Glisan, and Andy learns about upcoming sales from George Callen of Merit Auctions.

Soil health on a large scale, can really be enhanced through data and digital tools. It's pretty incredible to hear how that is being applied to farms like the one you're going to hear from today in Argentina. Today we're joined by Kevin, a large farmer in Argentina, as well as Syngenta's Catriel Pedermera and Bill Suess, to talk about leveraging technology to build healthier soils at scale.  We know soil compaction is an issue, so being able to diagnose it more precisely helps us to make the decision: okay, here we need to intervene with some vertical work maybe, and we thought this one was very compacted, but the data shows it's not that compacted. A lot of this is saving time. And also there are problems we know we have that we can work on and, save time and a lot of money like in variable rate, be more efficient in the solution, and in the resources applied to the solutions of those problems.” - Kevin, Argentine farmerKevin farms soybeans, corn, some cotton and some peanuts west of the Buenos Aires province. He's the fourth generation in the family-owned business that has been there for over 100 years. He talks about the transition the family has made from a cattle farm to 100% no-till crop farm. Kevin also works closely with Catriel, an agronomist with Syngenta in Argentina who also joins us on today's episode. Both Kevin and Catriel are well-versed in collecting soil data and implementing precision agriculture to make the farm more productive and build soil health over time. Also on the show today is Bill Suess, digital product manager with Syngenta Group who has an extensive background in farm management and precision ag. He works as part of a small team that is intensely mapping soils to find agronomic solutions for growers around the world. This Week on Soil Sense: Meet Kevin, a large-scale farmer in ArgentinaDiscover some of the soil health challenges in Argentina, and what farmers are doing to deal with thoseHear how Catriel and Bill at Syngenta are working with farmers like Kevin to implement technology to improve soil health and overall profitabilityUnderstand how Kevin is usually precision agriculture technology and other advanced tools on his farmListen to the full season here: https://www.syngenta.com/agriculture/sustainable-agriculture/soil-health/soil-sense-podcast This season of the Soil Sense podcast is brought to you by Syngenta. If you are interested in what soil health looks like in practice and on the farm, please subscribe and follow this show on your favorite podcast app, and leave us a rating and review while you're there!The  Soil Sense podcast is for those that believe building healthier soils is not just a prescription, but rather a pursuit. On this show, we unpack the way farmers collaborate to build healthier soils and adapt systems to work on their farm for both sustainability and profitability.

Neste episódio, conversamos com Rodrigo Egéa de Miranda, um agrônomo com vasta experiência que abrange desde a bataticultura e consultoria de pesquisa personalizada até cargos de diretoria em gigantes do setor químico. Ele compartilha suas experiências internacionais, especialmente na complexidade dos mercados latino-americanos, que o prepararam para a sua mais recente missão, que é liderar a Plant Health Care (PHC) no Brasil, introduzindo e consolidando a "quarta onda" de biológicos na agricultura. PARCEIROS DESTE EPISÓDIO Este episódio foi trazido até você pela SCADIAgro! A SCADIAgro trabalha diariamente com o compromisso de garantir aos produtores rurais as informações que tornem a gestão econômica e fiscal de suas propriedades mais sustentável e eficiente. Com mais de 30 anos no mercado, a empresa desenvolve soluções de gestão para produtores rurais espalhados pelo Brasil através de seu software. SCADIAgro: Simplificando a Gestão para o Produtor Rural Site: https://scadiagro.com.br/Podcast Gestão Rural: https://open.spotify.com/show/7cSnKbi7Ad3bcZV9nExfMi?si=766354cb313f4785Instagram: https://www.instagram.com/scadiagro/LinkedIn: https://www.linkedin.com/company/scadiagroYouTube: https://www.youtube.com/channel/UCQxErIaU0zBkCAmFqkMohcQ Este episódio também foi trazido até você pela Nutripura Nutrição e Pastagem! A Nutripura, que tem como base valores como honestidade, qualidade e inovação nos produtos e excelência no atendimento, atua há mais de 20 anos no segmento pecuário, oferecendo os melhores produtos e serviços aos pecuaristas. Fique ligado nos artigos que saem no Blog Canivete e no podcast CaniveteCast! Com certeza é o melhor conteúdo sobre pecuária que você irá encontrar na internet. Nutripura: O produto certo, na hora certa. Site: http://www.nutripura.com.brBlog Canivete: https://www.nutripura.com.br/pub/blog-canivete/Instagram: https://www.instagram.com/nutripura/Facebook: https://www.facebook.com/Nutripura/LinkedIn: https://www.linkedin.com/company/nutripura/YouTube: https://www.youtube.com/user/TvNutripura Este episódio também foi trazido até você pelo Grupo Piccin! O Grupo Piccin, que hoje contempla o foco de trabalho em equipamentos, componentes e inovação, começou com o trabalho de um homem, Santo Piccin. Com a evolução da agricultura, os desafios se tornaram mais complexos, exigindo a utilização de implementos agrícolas mais eficientes. Grupo Piccin: excelente em produzir o melhor para o campo. Site: https://piccin.com.br/Instagram: https://www.instagram.com/grupopiccinFacebook: https://www.facebook.com/grupopiccinLinkedIn: https://www.linkedin.com/company/piccin-máquinas-agrícolas-ltdaYouTube: https://www.youtube.com/channel/UCk4BdnkZnq7gObUiR0XQR7g INTERAJA COM O AGRO RESENHAInstagram: http://www.instagram.com/agroresenhaTwitter: http://www.twitter.com/agroresenhaFacebook: http://www.facebook.com/agroresenhaYouTube: https://www.youtube.com/agroresenhaCanal do Telegram: https://t.me/agroresenhaCanal do WhatsApp: https://bit.ly/arp-zap-01 E-MAILSe você tem alguma sugestão de pauta, reclamação ou dúvida envie um e-mail para contato@agroresenha.com.br QUERO PATROCINARSe você deseja posicionar sua marca junto ao Agro Resenha Podcast, envie um e-mail para contato@agroresenha.com.br FICHA TÉCNICAApresentação: Paulo OzakiProdução: Agro ResenhaConvidado: Rodrigo Egéa de MirandaEdição: Senhor A - https://editorsenhor-a.com.brSee omnystudio.com/listener for privacy information.

Neste episódio, conversamos com Rodrigo Egéa de Miranda, um agrônomo com vasta experiência que abrange desde a bataticultura e consultoria de pesquisa personalizada até cargos de diretoria em gigantes do setor químico. Ele compartilha suas experiências internacionais, especialmente na complexidade dos mercados latino-americanos, que o prepararam para a sua mais recente missão, que é liderar a Plant Health Care (PHC) no Brasil, introduzindo e consolidando a "quarta onda" de biológicos na agricultura. PARCEIROS DESTE EPISÓDIO Este episódio foi trazido até você pela SCADIAgro! A SCADIAgro trabalha diariamente com o compromisso de garantir aos produtores rurais as informações que tornem a gestão econômica e fiscal de suas propriedades mais sustentável e eficiente. Com mais de 30 anos no mercado, a empresa desenvolve soluções de gestão para produtores rurais espalhados pelo Brasil através de seu software. SCADIAgro: Simplificando a Gestão para o Produtor Rural Site: https://scadiagro.com.br/Podcast Gestão Rural: https://open.spotify.com/show/7cSnKbi7Ad3bcZV9nExfMi?si=766354cb313f4785Instagram: https://www.instagram.com/scadiagro/LinkedIn: https://www.linkedin.com/company/scadiagroYouTube: https://www.youtube.com/channel/UCQxErIaU0zBkCAmFqkMohcQ Este episódio também foi trazido até você pela Nutripura Nutrição e Pastagem! A Nutripura, que tem como base valores como honestidade, qualidade e inovação nos produtos e excelência no atendimento, atua há mais de 20 anos no segmento pecuário, oferecendo os melhores produtos e serviços aos pecuaristas. Fique ligado nos artigos que saem no Blog Canivete e no podcast CaniveteCast! Com certeza é o melhor conteúdo sobre pecuária que você irá encontrar na internet. Nutripura: O produto certo, na hora certa. Site: http://www.nutripura.com.brBlog Canivete: https://www.nutripura.com.br/pub/blog-canivete/Instagram: https://www.instagram.com/nutripura/Facebook: https://www.facebook.com/Nutripura/LinkedIn: https://www.linkedin.com/company/nutripura/YouTube: https://www.youtube.com/user/TvNutripura Este episódio também foi trazido até você pelo Grupo Piccin! O Grupo Piccin, que hoje contempla o foco de trabalho em equipamentos, componentes e inovação, começou com o trabalho de um homem, Santo Piccin. Com a evolução da agricultura, os desafios se tornaram mais complexos, exigindo a utilização de implementos agrícolas mais eficientes. Grupo Piccin: excelente em produzir o melhor para o campo. Site: https://piccin.com.br/Instagram: https://www.instagram.com/grupopiccinFacebook: https://www.facebook.com/grupopiccinLinkedIn: https://www.linkedin.com/company/piccin-máquinas-agrícolas-ltdaYouTube: https://www.youtube.com/channel/UCk4BdnkZnq7gObUiR0XQR7g INTERAJA COM O AGRO RESENHAInstagram: http://www.instagram.com/agroresenhaTwitter: http://www.twitter.com/agroresenhaFacebook: http://www.facebook.com/agroresenhaYouTube: https://www.youtube.com/agroresenhaCanal do Telegram: https://t.me/agroresenhaCanal do WhatsApp: https://bit.ly/arp-zap-01 E-MAILSe você tem alguma sugestão de pauta, reclamação ou dúvida envie um e-mail para contato@agroresenha.com.br QUERO PATROCINARSe você deseja posicionar sua marca junto ao Agro Resenha Podcast, envie um e-mail para contato@agroresenha.com.br FICHA TÉCNICAApresentação: Paulo OzakiProdução: Agro ResenhaConvidado: Rodrigo Egéa de MirandaEdição: Senhor A - https://editorsenhor-a.com.brSee omnystudio.com/listener for privacy information.

Earlier this summer, Congress and USDA delivered desperately needed funding for specialty crop growers, including our potato farmers, through a $2.5 billion injection of federal support through the Marketing Assistance for Specialty Crops (MASC) program and the "One Big Beautiful Bill." Joining us to break down this game-changing news are Kam Quarles, CEO of the National Potato Council and Co-Chair of the Specialty Crop Farm Bill Alliance, and Dean Gibson, NPC's Vice President of Legislative Affairs and an Idaho potato grower. They'll discuss the origins of this investment, the light-speed delivery of payments, and the immediate impact on farms. We'll also explore how these funds, which include investments in agricultural research, foreign market promotion, and pest and disease eradication, are crucial for the sustained competitiveness of the potato industry and reflect the evolving recognition of specialty crops in U.S. agricultural policy. Tune in to understand what this historic funding means for the future of your farm!This podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles. 

Syngenta is positioning itself to become a global leader in biologicals. Derived predominantly from naturally occurring substances, biologicals offer significant potential for sustainable agriculture. An industry-leading innovation pipeline is coupled with strong science and data to support claims of a solid return on investment when using Syngenta's biological solutions. Brownfield's Larry Lee talks with Quinn Showalter, Head of Biologicals for Syngenta. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Farmers and agronomists have a lot on their plate just to produce a profitable crop every year. So what happens when their buyers start requesting they also change practices to move in a more regenerative direction? Today we hear Emily, an agronomist for a large farm in Alberta, Canada, and Syngenta's Tara McCaughey, about the quest to grow a more regenerative potato.“ It's very different from what we're used to. We have somebody who comes here, sells us a product, we see the results. It's instant ROI. With a lot of these practices, it's gonna cost you extra time and people, but you don't necessarily get that right back, that harvest. This is more of a long game. So trying to justify that when you're convincing people to make a change. I think that's an additional barrier is that you might not see your yield increase year one. And that's just a different mindset shift from what we're used to in ag I think.” - Emily, Agronomist in Alberta, CanadaEmily is an agronomist for a very large farming operation in Alberta, Canada. She's been doing that for about five years and has an additional 15 years as agronomist, mostly working for a large french fry manufacturer. Emily recently traveled the world as a Nuffield Scholar studying regenerative agriculture practices in potato production systems.Tara has been with Syngenta for a number of years in various capacities, but currently she is the Head of Technology Solutions in Sustainable Ag Function. So her team ensures that technology, including chemistry, biological crop input products, as well as digital ag solution technologies are market-ready and supported once they're in the market with farmer customers.This Week on Soil Sense:Meet Emily, an agronomist in Alberta, and Tara McCaughey,  Head of Technology Solutions in Sustainable Ag at Syngenta Canada Discover what's working when it comes to implementing regenerative farming practices in potato cropping systemsConsider why building soil health is a long term investment instead of a product that can offer clear and instant return on investment (ROI)Listen to how agronomists like Emily work with other stakeholders to find prudent ways to implement changesThe  Soil Sense podcast is for those that believe building healthier soils is not just a prescription, but rather a pursuit. On this show, we unpack the way farmers collaborate to build healthier soils and adapt systems to work on their farm for both sustainability and profitability.Listen to the full season here: https://www.syngenta.com/agriculture/sustainable-agriculture/soil-health/soil-sense-podcast Thank you to Syngenta for sponsoring this season of the Soil Sense podcast. If you are interested in what soil health looks like in practice and on the farm, please subscribe and follow this show on your favorite podcast app, and leave us a rating and review while you're there!

On this episode of The Agronomists, host Lyndsey Smith is joined by Stephanie Divitaris of Syngenta and Albert Tenuta of the Ontario Ministry of Agriculture, Food and Agribusiness to talk tar spot's identification in Ontario, its life cycle, conditions that make it worse and what to consider for control (hello, hybrid selection!) This episode of... Read More

Grain prices are not very friendly right now and many producers, understandably, don't want to market any grain. But does that mean you shouldn't do anything to manage your risk? Jacob Burks with AgMarket.net joins us to discuss using tools in the toolbox to manage your breakevens, crop conditions and overall market action. More can be found online at https://www.agmarket.net. Also, we kickoff the show in Segment One by learning more about red crown rot in soybeans with Jason Snell from Syngenta, based in Minnesota.

A Chinese-owned ag products company says it will remain in Nebraska despite Gov. Jim Pillen's suggestion that it leave.

During Potato Expo 2025, we were joined by Kam Quarles, CEO of the National Potato Council, and Andy Lavigne, President and CEO of the American Seed Trade Association (ASTA), to dig into the future of potato growing with a fascinating topic: True Potato SeedAndy will shed light on ASTA's pivotal role in evolving plant breeding methods and genetic discovery, then he'll break down what "true potato seed" is and its benefits for the potato sector. We'll also get an update on the regulatory and technological status of true potato seed and discuss where it's headed in the marketplace. Kam will outline the National Potato Council's role in this innovation and highlight the importance of events like Potato Expo 2025 in keeping growers and industry members informed.This podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles. 

Adam Rader and Donna Verda with Rader Family Farms of Normal discuss a corn maze recognizing COUNTRY Financial's 100th Anniversary. The segment also features COUNTRY Financial's Sarah Franzen.  Tyler Harp talks Syngenta fungicides. Meteorologist Paul Otto with Freese-Notis Weather looks at the remaining July weather outlook.  

Para representante do setor privado na COP-30, inovação e ganhos de produtividade serão chaves na transição energética. Era do Clima: Rumo à COP-30 é patrocinado por Syngenta e Ypê e apresentado por Ambipar, BNDES, Governo Federal, Governo do Pará, Hydro e JBS.See omnystudio.com/listener for privacy information.

In order for soil health to go from words and ideas to actions and outcomes, there needs to be support at the farm level - whether that's a corn farmer in the U.S. or a peanut farmer in rural Northeast China. Today we talk to two farmers in China who are embracing new ideas for their farms, improving their soil, and helping their communities to see the value in building healthier soils.  ” I do believe that soil health is an issue for the whole mankind, for the whole world. And thus when I came back home, I wanted to share with, my community about how we can handle the land and also soil better so that our after generations would also be able to enjoy these healthier soil.” - Xingjia, Chinese Peanut FarmerToday we hear from two farmers, Chi and Xingjia, who farm in the Liaoning Province of northeast China. These two say they have had some big challenges with soil in their area, including erosion and lack of fertility. Xingjia and Chi got involved in a Syngenta program called Hope Soil Health, which provides training that they say they've been able to implement on their farms. Fang Yao of Syngenta also joins the podcast to share more about that Hope program. All of today's guests provided their answers through an interpreter. This Week on Soil Sense:Meet farmers Xingjia and Chi, as well as Syngenta's Fang YaoUnderstand some of the challenges and solutions farmers are working with in rural northeast ChinaDiscover the Hope Soil Health program and how it's providing training for farmersExplore the impact of innovative farmers and well-researched trainingThe  Soil Sense podcast is for those that believe building healthier soils is not just a prescription, but rather a pursuit. On this show, we unpack the way farmers collaborate to build healthier soils and adapt systems to work on their farm for both sustainability and profitability.Listen to the full season here: https://www.syngenta.com/agriculture/sustainable-agriculture/soil-health/soil-sense-podcast Thank you to Syngenta for sponsoring this season of the Soil Sense podcast. If you are interested in what soil health looks like in practice and on the farm, please subscribe and follow this show on your favorite podcast app, and leave us a rating and review while you're there!

Para Rodrigo Visentini, presidente da Unilever Alimentos no Brasil, o mundo já mudou. A resiliência climática, segundo o executivo, é fundamental, especialmente no setor de alimentos Era do Clima. Rumo à COP-30 é apresentado por Ambipar, BNDES, Hydro, JBS, Governo do Pará Governo Federal, com patrocínio de Ypê e Syngenta.See omnystudio.com/listener for privacy information.

Syngenta's Dr. Lisa Beirn and Dr. Travis Roberson describe the intricacies of a tool designed to help superintendents make even better turf management decisions. Always read and follow label instructions.

“Nós precisamos, até 2050 ou algo próximo disso, zerar as emissões. Só que hoje, nós não estamos diminuindo as emissões, nós estamos aumentando. É muito complexo. É uma equação difícil”, diz Paulo Alvarenga, CEO da Thyssenkrupp na América do Sul em entrevista ao repórter Eduardo Geraque. Era do Clima: Rumo à COP-30 é apresentado por Ambipar, Hydro, JBS, Governo do Pará e Syngenta.See omnystudio.com/listener for privacy information.

This week's Open Mic guest is Jeff Rowe, CEO of Syngenta Group. He says crop protection companies are looking to improve the health of human beings around the globe and boost agriculture's environmental footprint. In addition to their existing product portfolio, Rowe sees tremendous growth opportunities for artificial intelligence and biological products to enhance crop growth, sustainability, and nutrient efficiencies. However, U.S. regulatory headwinds may slow down access to some new products, especially compared to what's available for South American growers.

In this episode of the National Land Podcast, Mac Christian sits down with Chris Clayton, Ag Policy Editor for Progressive Farmer (DTN), to dig deep into the policy issues shaking up American agriculture. From USDA loan oversight to immigration raids on farms, and the trade standoff with China, this is a must-listen for anyone in land real estate, farming, or ag policy. TOPICS COVERED: USDA & FSA loan policy changes (>$400K scrutiny by DOGE) Lack of transparency in farm data sharing (“super database” concerns) Foreign land ownership: China, Syngenta, and military proximity issues Immigration enforcement & H-2A labor cost crisis ICE raids' ripple effects on agriculture, hospitality, and meatpacking Farm Bill vs. “Big Beautiful Bill”: what's funded, what's ignored SNAP cuts, commodity payments, and rural broadband gaps Screw worm threat and animal disease control gaps Trade tensions: China, tariffs, soybeans, pork, and ethanol exports How weather and global politics (Ukraine, Israel) impact crop and input markets Progressive Farmer: https://www.dtnpf.com   Follow Chris on X (Twitter): @ChrisClaytonDTN   Buy, Sell, Lease, or Auction Land https://www.nationalland.com

The Trump Administration's "Make America Healthy Again" (MAHA) Commission report, spearheaded by Secretary Robert Kennedy Jr., has ignited a major debate across the U.S. food and agriculture landscape. While the National Potato Council applauds the report's focus on a healthier America and increased fruit and vegetable consumption, certain recommendations are raising critical questions for our industry.In this episode, we're joined by NPC CEO Kam Quarles and returning guest Beth Johnson, Founder & Principal of Food Directions. We dive deep into the MAHA report, exploring its implications for food policy, the integrity of our science-based regulatory system, and the future of American family farms.Join us as we discuss:An overview of the MAHA Commission's key findings.Effective strategies for expanding access to and awareness of healthy foods.Defining "ultraprocessed foods" and distinguishing between beneficial and unhealthy food processing.The critical importance of peer-reviewed science in food and agricultural policy, and the dangers of allowing popular opinion to sway regulatory decisions.The implications of the report's criticisms of pesticides, including glyphosate, on farm practices and food safety protocols.The broader philosophical shift in the MAHA report regarding scientific consensus versus individual beliefs.How the agricultural industry and policymakers can collaborate to achieve a healthier America while safeguarding our science-based regulatory system and supporting family farms.Top priorities for a science-based and practical implementation of the MAHA report's health goals.This podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles. 

Costa Rica is home to an incredible amount of natural biodiversity. But it's also an ideal spot to grow some of the world's favorite crops, like coffee. How can farmers conserve biodiversity while still meeting global demand for coffee?Today we hear Mariano, an agronomist and coffee producer from Costa Rica, and Javier Peris from Syngenta, about the dynamic relationship between agriculture and biodiversity. ”When you plant a coffee, you spend. 20, 25, 30 years or more with the coffee plant. So that allows you to be part of the ecosystem for all those years. So it's easy to think (in terms of) long term, relationships with the local ecosystems. For example, conservation soil techniques is one of the things that we are doing, and maybe is the main technique or strategy to increase biodiversity and resilience in the local ecosystem that you are producing coffee.” - Mariano, Costa Rican Coffee FarmerMariano is an agronomist whose family has grown coffee in Costa Rica for almost a hundred years. In the past decade, they've really focused on transitioning to more regenerative practices. He explains how they've moved from conventional coffee farming methods to more ecologically-conscious solutions, and what this means for his business and his soil health. Alongside Mariano, you'll hear from Javier Peris, a biologist at Syngenta. Javier has worked with Syngenta for the past ten years, mostly in research and development, but he has recently transition to a new role in sustainability where he is a nature specialist. He describes Syngenta's “Living Grow” program which  promotes biodiversity and soil health in agricultural ecosystems while maintaining agricultural productivity. This Week on Soil Sense:Meet Mariano and Javier Peris and learn about how coffee farms can embrace regenerative practicesDiscover the Living Grow program in Costa Rica and the collaboration taking place to help farmers boost productivity while conserving biodiversityExplore why Javier calls Mariano's farm “like another world” Understand the connection between soil health and overall biodiversityThe  Soil Sense podcast is for those that believe building healthier soils is not just a prescription, but rather a pursuit. On this show, we unpack the way farmers collaborate to build healthier soils and adapt systems to work on their farm for both sustainability and profitability.Thank you to Syngenta for sponsoring this season of the Soil Sense podcast. If you are interested in what soil health looks like in practice and on the farm, please subscribe and follow this show on your favorite podcast app, and leave us a rating and review while you're there!

Harlan discusses the benefits of the power of multiple modes of action insecticides and how Endigo ZCX could benefit your ROI this season. 

Waldir Beira Junior, CEO da Ypê, está otimista. Para o executivo, o legado da COP pode ser crucial para aumentar a consciência ambiental das pessoas. Era do Clima: Rumo à COP-30 é apresentado por Ambipar, Hydro, JBS, Governo do Pará e Syngenta.See omnystudio.com/listener for privacy information.

CEO da Cummins, Adriano Rishi, afirma que ainda precisa haver muito investimento para tornar alguns combustíveis viáveis economicamente. Era do Clima: Rumo à COP-30 é apresentado por Ambipar, Hydro, JBS, Governo do Pará e Syngenta.See omnystudio.com/listener for privacy information.

We are visiting a Model Farm Field Day in Vidalia, Louisiana hosted by National Black Growers Council and sponsored by America’s Conservation Ag Movement (ACAM). Our guests are Kyle Soileau of Ducks Unlimited, Trevor Newkirk of Syngenta, and Willis Nelson of Nelson Farms, who held the event on his family's operation.See omnystudio.com/listener for privacy information.

Join us for a special episode dedicated to the Potato Leadership, Education and Advancement Foundation (Potato LEAF)! Launched in January 2020 at Potato Expo, Potato LEAF is shaping the future of U.S. potato production through impactful leadership and educational programming, born from a vision to establish a long-term funding mechanism for the industry's growth.In this episode, we'll dive into the five-year history of Potato LEAF, explore how collaborative leadership has driven its success, and celebrate the incredible results of its inaugural Founders Society Campaign, which surpassed its $2 million goal even amidst the challenges of COVID-19.We're honored to host three influential voices from Potato LEAF's journey:Larry Alsum, President and CEO of Alsum Farms and Produce. As National Potato Council President in 2019, Larry provided the foundational recommendation to create Potato LEAF for leadership development and education. He'll share insights into the genesis of this vital organization and give us a peek into his Wisconsin farm, a stop on this year's Leadership Institute.Gregg Halverson, Chairman of the Board for Black Gold Farms and current Chair of Potato LEAF. Gregg will discuss the foundation's current initiatives and future direction.Mike Wenkel, Vice President, Secretary, and Treasurer of Potato LEAF.This podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles. 

Oftentimes soil health practices may be thought of as “one more thing” to incorporate on the farm. But in this episode, producer Matt tells us that it would be very difficult for him to farm as much land as he does without soil health practices in play.In fact, soil health practices are what allowed his farm to grow significantly over his career which started in 1988 on just 400 acres. Matt farms with his wife and three sons in northern Oklahoma and southern Kansas in the United States. They grow corn, wheat, soybean and cotton on over 20,000 acres and have a black angus cow herd. They utilize soil health practices like no-till, cover crops and terracing to manage their system in their hot and dry climate. We are also joined by Craig Abell who serves as Syngenta's national executive grower agronomist. Craig has been with Syngenta for 33 years and works with large growers who often farm in multiple states in the US. “ A lot of our growth has been with either families that have wanted to invest in land, institutional investors, or farm management companies. And they came to us because we're no-till. They will not let other people operate their land unless they are no-till regenerative and taking care of the soil and improving it.” - MattAs farmers look to improve their operations, many are turning to soil health practices. Craig shares that tools like cropwise imagery and cropwise financials allow producers to monitor successful practices to further understand the impact they are having on yield outcome.This Week on Soil Sense:Meet Matt, a producer working over 20,000 acres in northern Oklahoma and southern Kansas, and Craig Abell who serves as Syngenta's national executive grower agronomistExplore how economics drove Matt to incorporate soil health practices into his operation and the many benefits he has experienced through their useDiscover the analytics being used to precisely calibrate rates of seeding and inputs for the best yield outcomes across large operations

In todays episode, Lorrie Boyer speaks with agronomic services representative Jesse Grote from Syngenta about early season pest and weed threats in corn and soybeans. He shares insights on managing key pests like soybean cyst nematode and corn rootworm, along with herbicide-resistant weeds such as waterhemp and Palmer amaranth. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this wildly entertaining and surprisingly heartfelt episode of the Bug Bucks Podcast, Eric and Jake sit down with the “mad scientist of Syngenta” herself, Lisa Eppler. From studying parasitic wasps in Germany to field-testing herbicides for the Swiss EPA (no, she's not actually a spy… or is she?), Lisa takes us through her unique journey into the world of pest control.She dishes on:What it's like to freeze cockroaches (for science)Why under applying product can create insecticide-resistant superbugsHow a new active ingredient—Plenazoline Technology—could shake up the industryAnd how she raised Atlas moths from eggs during COVID (in case you thought you were productive during lockdown)Lisa also gets real about being a lifelong “bug girl,” her mission to demystify pest control, and why the U.S. industry's respect and openness toward the field makes it unlike anywhere else in the world.This one's part entomology masterclass, part global adventure, and 100% unforgettable. Whether you're a technician, business owner, or just a fan of creepy crawlies, you'll walk away smarter—and maybe even a little bug-obsessed.

Despite a persistent sense of uncertainty in the AgTech market lately, we're still seeing startups get acquired– even if information about those acquisitions is opaque. Case in point: Syngenta recently purchased Intrinsyx Bio, a biologicals company, for an undisclosed sum. Why do companies conceal this information? And in this moment when everyone has their eyes peeled for some indication of where the market is headed, what can we learn from exits? Sarah sits down this week with Tenacious Ventures' Matthew Pryor and Shane Thomas, author of Upstream Ag Insights, to do a deep dive into the latest news and discuss what it all means. For more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Nathan Gonzales is Editor & Publisher of Inside Elections, which provides nonpartisan analysis of campaigns for Senate, House, governor, and president. He's also co-host of the Inside Elections Podcast and an Elections Analyst for CQ Roll Call. During the 2025 NPC Washington Summit, we sat down with Nathan to talk about the political trends coming out of the 2024 elections, the latest innovations and challenges shaping the future of political campaigning, and how the political chessboard has been rearranged for 2025 and beyond. This podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles. 

Story at-a-glance Syngenta agreed to settle thousands of lawsuits filed by farmers diagnosed with Parkinson's disease after paraquat exposure, signaling growing public outrage over decades of corporate cover-ups Paraquat increases the risk of Parkinson's disease by about 2.5 times and damages mitochondria, leading to progressive movement disorders and irreversible brain degeneration according to NIH research The EPA is delaying decisive action on paraquat regulation despite mounting evidence of severe health risks, allowing paraquat to remain on the market for at least four more years Despite following safety guidelines, many farmers still developed Parkinson's, highlighting how protective equipment and labeling failed to shield them from paraquat's dangers Protect yourself from paraquat and other toxic chemicals by checking local pesticide use, installing air and water filters, eating antioxidant-rich foods, supporting organic farming, and thoroughly cleaning anything exposed to agricultural chemicals

Despite a lot of exciting momentum behind regenerative agriculture, it remains necessary that that enthusiasm reaches farmers and leads to real outcomes. But how does that information get shared in a county like India with several million farmers? In this episode we are joined by Subhadra Gupta, the regional field sustainability lead for the Asia Pacific region based in India, and Gaynor Pais, the executive director for International Resources for Fairer Trade (IRFT). We talk about how the soil health conversation is only valuable if a farmer sees how it can fit into their own unique operation. This is a big enough challenge in a place like the United States with major established infrastructure and lines of communication, but imagine building farmer networks in a place like India that has several million smallholder farms that are spread throughout the entire country. “ The kind of engagement and the kind of partnership and the kind of trust that we have been able to build, and we are still building with our farmers when it comes to enhancing soil as a primary and a very, very significant aspect of smart agriculture practices. I think we are very much on the right track. Every year we can see slowly, and I think this is a journey.” - Subhadra GuptaTogether Gupta and Gaynor discuss the very important topic of farmer outreach and engagement when it comes to sharing information about soil health practices. It's critical in conversations about the science and economics of these soil health practices, that we don't forget the human component in adopting and implementing them.This Week on Soil Sense:Meet Subhadra Gupta, the regional field sustainability lead for the Asia Pacific region based in India, and Gaynor Pais, the executive director for International Resources for Fairer Trade (IRFT)Discover the value and strategy in creating farmer engagement with new soil health practices in IndiaLearn about the cultural challenges and the social impact soil health practices can have on the Indian agricultural producersExplore the collaboration between Syngenta and IRFT to provide training on regenerative practices and create more equitable supply chains

Syngenta Flowers' Lauren Kilpatrick joins Tech On Demand host Bill Calkins to talk combos—specifically Kwik Kombos multi-liners and the new Patio Playbook program. Lauren explains just about everything you need to know to select the combination that will work in your greenhouse and deliver results for your retail customers, as well as tips and tricks for producing them at the highest quality. Lauren and Bill kick off the discussion with a quick chat about California Spring Trials 2025—specifically Syngenta's “Rooted In Teamwork” theme—and some of their favorites from the trial in Gilroy, CA. Kwik Kombos is not a new program from Syngenta but they add new mixes every year and have their rigorous trialing dialed in so you can be assured that the mixes will work in production and perform beautifully at retail. Lauren explains the benefits of this early-, mid- and late-season spring program. Patio Playbook is new (just released at 2025 California Spring Trials) and offers inspirational recipes for ALL seasons—using a wide range of inputs from foliage varieties including coleus to heat-loving annuals, perennials, tons of Syngenta's geraniums and even garden mums. Recipes allow growers to deliver color-blocked combos to retail throughout the year, extending seasons and helping bring shoppers in to fill their carts with high-value impulse combos. It's a win-win for everyone! Of course, Lauren shares plenty of tips and tricks for combo culture, as well as some of her favorite mixes in both programs. Be sure to stay tuned all the way to the end of the conversation so you don't miss any words of horticultural wisdom! Watch the video version! https://youtu.be/3zRssbYo3kM   Resources: Syngenta Flowers Website: https://www.syngentaflowers-us.com/ Kwik Kombos Catalog: https://online.flippingbook.com/view/636494595/92/ Kwik Kombos Culture Guide: https://www.syngentaflowers-us.com/sites/g/files/kgtney846/files/media/document/2025/02/26/culture_vegetative_kwik_kombos.pdf Patio Playbook Guide: https://online.flippingbook.com/view/208275210/

U.S. EPA has made a concerted effort over the past several years to come into compliance with its obligations under the Endangered Species Act. Much of its efforts are driven by what is referred to as the Mega Suit by environmental groups, which are forcing deadlines on EPA to meet its obligations. During Potato Expo 2025, we sat down with two policy experts to talk about what the implementation of EPA's strategy will mean for growers.Guests: Mike Aerts, Vice President of Science and Regulatory Affairs, Florida Fruit & Vegetable AssociationMike Wenkel, Chief Operating Officer, National Potato CouncilThis podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles. 

 For a long time, Europe has had very high standards for environmental sustainability and is really concerned about biodiversity. So how does a multi-generational family farm accommodate these interests while still running a profitable and sustainable farm business? We're joined today by a farmer from Germany, Hans Heinrich. And Syngenta's Sebastian Funk to talk about cross-generational farming and trying new ideas across a large operation. ”We often try something and sometimes it works and sometimes it does not. That's normal. But this idea of rebuilding the soil,  I guess that's the most important thing we can do for this generation and for the next generation. “ - Hans Heinrich Hans Heinrich Farms with his wife and his son in eastern Germany. He and his son are constantly dreaming up new ideas and approaches for the farm, and bringing in new equipment from across Europe to implement practices like strip till. They grow corn and potatoes as their main crops with some small grains in rotation on occasion as well.Joining Hans Heinrich is Syngenta's sustainable farm manager for Germany, Sebastian Funk. He grew up on a family farm and is now based in Frankfurt. He works alongside dozens of farmers across the region on sustainable practices, biodiversity research and implementation of digital tools.This Week on Soil Sense:Meet Hans Heinrich and Sebastian Funk and learn more about agricultural soils and systems in this region of GermanyDiscover the collaboration that takes place between farmers like Hans Heinrich and his family and partners like SyngentaUnderstand the importance of biodiversity research and what is being discovered about biodiversity on farms in GermanyExplore some of the digital tools used in farming and soil healthThe  Soil Sense podcast is for those that believe building healthier soils is not just a prescription, but rather a pursuit. On this show, we unpack the way farmers collaborate to build healthier soils and adapt systems to work on their farm for both sustainability and profitability.Thank you to Syngenta for sponsoring this season of the Soil Sense podcast. If you are interested in what soil health looks like in practice and on the farm, please subscribe and follow this show on your favorite podcast app, and leave us a rating and review while you're there!

U.S. Representative Dusty Johnson (SD-At Large) joins us to discuss the dropping of charges by the U.S. Government against the Maude Family in a land dispute, the situation with the CO2 pipeline, renewing tax cuts and more. Bob Elliott is a co-founder plus CEO and CIO of Unlimited Funds. He joins us to share perspective on the economy, including the reduction in GDP. And we have another important Growing Matters Be Sure message from Patsy Laird of Syngenta.See omnystudio.com/listener for privacy information.

In this episode of Soil Sense, co-hosts Tim Hammerich and Dr. Abbey Wick explore how Brazilian farmers, like Cézar, and Syngenta's Grazielle Parenti, are innovating soil health practices in tropical environments. The discussion focuses on Brazil's potential to double agricultural production without deforestation through initiatives like the Reverte Project. Parenti talks about Syngenta's collaboration with farmers to restore degraded pasture lands into productive farmland. Cézar details his experiences and methods in advancing soil health on his expansive farm, emphasizing the critical role of technology and sustainable practices. Together, they highlight the synergistic efforts in Brazil to boost soil health, create economic benefits, and sustain agricultural productivity.00:00 Introduction to Brazil's Agricultural Potential01:20 Meet the Hosts and Guests01:54 Cézar's Farming Journey03:30 Soil Health Practices in Brazil06:02 Challenges and Innovations in Tropical Agriculture16:00 The Reverte Project: Transforming Degraded Lands23:13 Technology's Role in Soil Health31:13 Future of Brazilian Agriculture38:33 Conclusion and Takeaways

During the 2025 NPC Washington Summit, we caught up with Brett Jensen, the newly elected National Potato Council Vice President of Trade Affairs. We chatted with Brett about his operations in Idaho Falls, his previous chairmanships of the Idaho Potato Commission and Potatoes USA, and how his background supports his role in leading NPC's trade advocacy efforts.This podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles. 

Friday April 18, 2025 Syngenta moving to settle thousands of lawsuits

On April 9, President Trump announced he would pause "reciprocal" tariffs on dozens of non-retaliating countries for 90 days while raising duties on China to 125%. Responding to the news, NPC CEO Kam Quarles and industry consultant Matt Lantz jumped on the podcast to discuss the rapidly changing environment around tariffs, how our industry's top export markets are reacting, and some new opportunities they are seeing for reaching new consumers throughout the world. Guests:  Matt Lantz, Senior Vice President, Global Access at Bryant Christie, Inc.Kam Quarles, CEO, National Potato CouncilThis podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles. 

Introducing: season eight of Soil Sense! Co-hosts Tim Hammerich and Dr. Abbey Wick are excited to bring another season to the show, this time sponsored by Syngenta. Season eight explores soil health at scale, featuring farmers from all around the world.  Science and innovation have unlocked incredible gains in agricultural productivity and sustainability over the years. But there's still so much potential out there, especially if we're able to leverage a better understanding of soil science. We're joined today by Syngenta CEO, Jeff Rowe, and chief soil scientist, Dr. Matt Wallenstein. They challenge us consider the art of the possible when it comes to the future of soil health.“ For most farmers, a lot of farmers in the world, the land is their most important investment. And in some ways, historically, it's been what we understood the least.” - Jeff Rowe Jeff Rowe is the CEO of Syngenta group based in Basel, Switzerland. But the other hat he wears is that of a family farmer. These two vantage points, as an agribusiness CEO and a farmer, make him an excellent guest to kick off this season.  “ Because we hadn't given as much attention to the soil, that now represents the biggest opportunity we have to increase productivity and sustainability in the next decade.” Matt Wallenstein, Ph.D.Dr. Matt Wallenstein joined Syngenta with a background in research at Colorado State, and as an entrepreneur. He launched a startup to commercialize some of this research. He was recruited by Jeff to lead the company's soil health efforts. Jeff and Matt discuss the potential for soil health to advance agricultural productivity and sustainability.This Week on Soil Sense:Meet farmer and Syngenta CEO Jeff Rowe and chief soil scientist Dr. Matt WallensteinExplore how scientific advancements in soil science can lead to opportunities for farmersConsider the importance of resilient soil, the balance of traditional and modern farming methods, and Syngenta's commitment to supporting soil health globallyThank you to Syngenta for sponsoring this season of the Soil Sense podcast. If you are interested in what soil health looks like in practice and on the farm, please subscribe and follow this show on your favorite podcast app, and leave us a rating and review while you're there!

Be sure to check out our latest episode featuring newly named Dr. Travis Roberson from the Syngenta Company. We are thrilled to partner with the Syngenta Company, where we will be installing Spiio sensors throughout our facility at Brentsville. We were able to have Travis out to discuss the work he is doing with this innovative technologies and the impact that they can have on how we manage our turf. We also go the chance to reminisce on our days at Virginia Tech where we were students together. Awesome conversation with an even better person. Be sure to listen.

CannCon and Chris Paul are back at the Badlands Daily desk to break down the crumbling narratives and power plays across the world stage. They dive into the continued fallout from the Baltimore bridge collapse, revelations about the financial backing of companies like Syngenta and ChemChina, and the unraveling of the media's coverage of the migrant crisis. Plus, Trump's massive rally in Green Bay, the truth behind the Hunter Biden laptop timeline, and speculation on Biden's fate heading into the convention. From media hypocrisy to foreign interference, this episode is packed with sharp analysis and unapologetic truth.        

In this insightful episode of the Bug Bux Podcast, hosts Eric Bassett and Jake Claus sit down with Nick Grisafe, a longtime industry expert from Syngenta, to discuss the industry's biggest challenges and innovations. They dive into Integrated Pest Management (IPM), best practices for application, and why many professionals struggle to implement IPM effectively.Nick also shares exclusive insights into Plinazolin, Syngenta's groundbreaking new active ingredient—the first new chemistry in nearly 20 years! Plus, he offers practical advice on optimizing Demand CS applications, staying compliant with new regulations, and how top-performing pest control companies set themselves apart.Tune in for expert knowledge, industry humor, and even a side of Nick's famous homemade grape jelly!

Paolo De Angeli is currently leading the Customer Experience and Customer Value Management teams at Borealis AG. He has a strong background and passion for Customer Value, from Value Creation to Value Based Pricing. In this episode, Paolo shares the importance of persistence for pricing practitioners, encouraging them to confidently share their insights even when facing resistance. He highlights that pricing is not just about numbers but also about effective change management and influencing senior leaders. By staying committed and focusing on both soft skills and strategy, pricing professionals can drive impactful results.   Why you have to check out today's podcast: Gain actionable strategies for understanding customer needs, framing value propositions, and making data-driven pricing decisions. Dive into valuable lessons on building strong supplier-customer relationships. Learn how pricing is as much about effective communication and influencing as it is about numbers, with tips on navigating resistance.   “If you are a pricing practitioner, you spend time learning, investing. Maybe like I did, taking some certification like the Professional Pricing Society, or you've been involved in the network. You are entitled to share your opinions.” - Paolo De Angeli   Topics Covered: 01:47 - How he found himself in pricing and what made him embrace it 03:45 - Reflecting on the evolution of the pricing profession 05:32 - Articulating the strategic reasoning behind his role as Head of Customer Experience and Customer Value Management 09:09 - Explaining how customer experience and customer value management are interconnected within a continuous commercial operations cycle 14:28 - Emphasizing the importance of having more customer value conversations, highlighting that customers are generally receptive to it 15:33 - Explaining how companies often fear customer value conversations due to the risk of their assumptions being challenged 20:08 - What process he employs when customers suggest improvements 22:05 - The importance of leading value discussions and identifying and addressing specific KPIs that matter to the customer to demonstrate value 25:20 - Highlighting the need to understand the customer's needs before discussing KPIs 27:11 - Why you need to look beyond customer feature requests to uncover the underlying problems 28:56 - How effective value management benefits both the supplier and the customer, creating a win-win scenario 30:13 - Paolo's best pricing advice   Key Takeaways: “Everything that we do internally, when we challenge our value proposition, and we try to understand where our differential value is, comes not only from our internal perception but also and above all from what our customers are telling us.” - Paolo De Angeli “Companies are afraid that customers will not talk, will not share, and will destroy these hypotheses and negotiate on price. And the solution for this is to build a relationship that is more going in the direction of partnership than a transaction with your customers.” - Paolo De Angeli “If we want to simplify two main applications for customer value management, one is when you launch a new solution in the market, you need to have a differential value, a compelling value proposition, so that you need to be convincing both internally and externally and explain why anyone in the world should be interested in buying from you this new solution and not an existing one.” - Paolo De Angeli “Managing expectations is the most important thing, it's not because they ask for something that they will get it, but it's, I think that what we owe our customers is to listen to them. Have a conversation on why certain things are possible and others are not, and then have a joint collaboration on what's possible.” - Paolo De Angeli “Before understanding the KPIs, we need to understand their [customers] needs. We need to understand what their problems are.” - Paolo De Angeli “It's important to agree on the KPIs, but what matters is, to understand what their[customers] problems are and help them understand the profit equation.” - Paolo De Angeli   People/Resources Mentioned: Professional Pricing Society: https://www.pricingsociety.com/ European Pricing Platform: https://www.pricingplatform.com/about-epp Syngenta: https://www.syngenta.com/   Connect with Paolo De Angeli: LinkedIn: https://www.linkedin.com/in/paolo-de-angeli-cpp-b232b85/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com