Podcasts about Syngenta

On April 9, President Trump announced he would pause "reciprocal" tariffs on dozens of non-retaliating countries for 90 days while raising duties on China to 125%. Responding to the news, NPC CEO Kam Quarles and industry consultant Matt Lantz jumped on the podcast to discuss the rapidly changing environment around tariffs, how our industry's top export markets are reacting, and some new opportunities they are seeing for reaching new consumers throughout the world. Guests:  Matt Lantz, Senior Vice President, Global Access at Bryant Christie, Inc.Kam Quarles, CEO, National Potato CouncilThis podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles. 

Introducing: season eight of Soil Sense! Co-hosts Tim Hammerich and Dr. Abbey Wick are excited to bring another season to the show, this time sponsored by Syngenta. Season eight explores soil health at scale, featuring farmers from all around the world.  Science and innovation have unlocked incredible gains in agricultural productivity and sustainability over the years. But there's still so much potential out there, especially if we're able to leverage a better understanding of soil science. We're joined today by Syngenta CEO, Jeff Rowe, and chief soil scientist, Dr. Matt Wallenstein. They challenge us consider the art of the possible when it comes to the future of soil health.“ For most farmers, a lot of farmers in the world, the land is their most important investment. And in some ways, historically, it's been what we understood the least.” - Jeff Rowe Jeff Rowe is the CEO of Syngenta group based in Basel, Switzerland. But the other hat he wears is that of a family farmer. These two vantage points, as an agribusiness CEO and a farmer, make him an excellent guest to kick off this season.  “ Because we hadn't given as much attention to the soil, that now represents the biggest opportunity we have to increase productivity and sustainability in the next decade.” Matt Wallenstein, Ph.D.Dr. Matt Wallenstein joined Syngenta with a background in research at Colorado State, and as an entrepreneur. He launched a startup to commercialize some of this research. He was recruited by Jeff to lead the company's soil health efforts. Jeff and Matt discuss the potential for soil health to advance agricultural productivity and sustainability.This Week on Soil Sense:Meet farmer and Syngenta CEO Jeff Rowe and chief soil scientist Dr. Matt WallensteinExplore how scientific advancements in soil science can lead to opportunities for farmersConsider the importance of resilient soil, the balance of traditional and modern farming methods, and Syngenta's commitment to supporting soil health globallyThank you to Syngenta for sponsoring this season of the Soil Sense podcast. If you are interested in what soil health looks like in practice and on the farm, please subscribe and follow this show on your favorite podcast app, and leave us a rating and review while you're there!

Be sure to check out our latest episode featuring newly named Dr. Travis Roberson from the Syngenta Company. We are thrilled to partner with the Syngenta Company, where we will be installing Spiio sensors throughout our facility at Brentsville. We were able to have Travis out to discuss the work he is doing with this innovative technologies and the impact that they can have on how we manage our turf. We also go the chance to reminisce on our days at Virginia Tech where we were students together. Awesome conversation with an even better person. Be sure to listen.

During February's NPC Washington Summit, we sat down with incoming NPC President Ted Tschirky of Tschirky Farms in Pasco, Wash, who talked about his new role and the importance of growers being industry advocates from the local to federal levels. Joining Ted was Dean Gibson from Paul, Idaho, and NPC's Vice President of Legislative Affairs, who previewed some of the policy priorities that growers would be taking to their Members of Congress during their Hill visits. This podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles.

Syngenta's latest corn trait stack for corn rootworm protection was approved the U.S. Environmental Protection Agency and will be broadly available in hybrids from both Golden Harvest and NK brands and through independent seed companies for the 2027 season. Cyndi Young spoke with Drew Showalter, Corn Portfolio Head for Syngenta Seeds, North America at the 2025 Commodity Classic.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CannCon and Chris Paul are back at the Badlands Daily desk to break down the crumbling narratives and power plays across the world stage. They dive into the continued fallout from the Baltimore bridge collapse, revelations about the financial backing of companies like Syngenta and ChemChina, and the unraveling of the media's coverage of the migrant crisis. Plus, Trump's massive rally in Green Bay, the truth behind the Hunter Biden laptop timeline, and speculation on Biden's fate heading into the convention. From media hypocrisy to foreign interference, this episode is packed with sharp analysis and unapologetic truth.        

In this insightful episode of the Bug Bux Podcast, hosts Eric Bassett and Jake Claus sit down with Nick Grisafe, a longtime industry expert from Syngenta, to discuss the industry's biggest challenges and innovations. They dive into Integrated Pest Management (IPM), best practices for application, and why many professionals struggle to implement IPM effectively.Nick also shares exclusive insights into Plinazolin, Syngenta's groundbreaking new active ingredient—the first new chemistry in nearly 20 years! Plus, he offers practical advice on optimizing Demand CS applications, staying compliant with new regulations, and how top-performing pest control companies set themselves apart.Tune in for expert knowledge, industry humor, and even a side of Nick's famous homemade grape jelly!

How big is too big? When it comes to corporate concentration many observers raise concerns about the tech industry. However, in the new book, Titans of Industrial Agriculture: how a few giant corporations came to dominate the farm sector and why it matters, political economist Jennifer Clapp draws attention to the overwhelming shadow a small handful of transnational corporations cast over the global agricultural sector. Professor Clapp argues that these corporations hold concentrated power over the agricultural sector that keep industrial agricultural practices entrenched in patterns of production, despite the concerns of the social, ecological and health impacts to society. She explains how we got to this point and what it might take to make changes. Jennifer's work at the intersection of the global economy, food security, and food systems, and the natural environment, looks specifically at issues of global governance. She is currently a member of the International Panel of Experts on Sustainable Food Systems, and a member of the Scientific Advisory Committee of the UN Food Systems Coordination Hub.  Interview Summary Norbert - Jennifer, let's just jump right in and I'd love for you to help our listeners understand a little bit more about your book. You write about corporate concentration in the agricultural input sector. Can you explain what this involves and what products are we really talking about?    Yes. The book is about what we call the agricultural inputs industry. And that's really four different product types typically, and maybe a fifth that we can talk about. So, one of them is farm machinery, and that's really referring to things like plows and tractors, harvesters, etc. That kind of machinery on the farm. The second industry is the fertilizer industry, which is all about, you know, the nutrients that we bring to the soil through fertilizer products like nitrogen, phosphorus, and potash. And the seed industry. That's another industry that is a key input for farmers. And then also pesticides. And when we talk about pesticides, we're referring to things like insecticides, chemicals that kill insects, but also chemicals that kill weeds and fungus. And so those are the four sort of big inputs that I talk about in the book. But also, the book covers a fifth input, an emerging input, which is data. And this is, especially as we're seeing the datafication and digitalization of farming. Increasingly data has now become a commodity that is bought and sold as an input into farming. Norbert - Great. I have to ask, what drew you to the input industry? I mean, let's be honest, that's not the thing that most people get excited about. Why should we be concerned? Yeah, that's a great question. I've actually had a very long interest in the seed in chemical industry. That goes way back to the start of my career because I did studies in agriculture for my PhD dissertation. But then I got quite interested in toxic waste and then that sort of drew me to this question of the global pesticide trade. And when I learned that, you know, oftentimes, like in the US there might be a banning of a pesticide that's no longer in use. But it was still being traded globally. And this, I found this very fascinating and how that industry worked. And that kind of drew me into understanding the connections between seeds and chemicals. And then when the digitalization of farming came along and in recent decades it became really clear that it wasn't just chemical and seed industry involved in that digitalization. It was also the fertilizer and the farm machinery sector. It made me want to understand the interconnections between these industries. I know it's like, maybe a bit specific, but they have huge consequences in terms of the way our food systems look like. And so that really drew me to understand where did these inputs come from? And why are they controlled by just a few large companies? Erika - Jennifer, I want to ask you a question about why this sector, especially related to the inputs, is so important when we're talking about food systems. And especially their social and ecological dimensions. And specifically in the book, you tease out many of the social and ecological costs of inputs such as pesticides. Also the social and ecological consequences of even farm machinery. So it would be great if you could elaborate on their importance.  Thanks, Erika. That's a great question and that's part of the reason why I was really drawn to study these inputs. Because I'm in a school of environmental studies, I'm very interested in these interconnections between food systems and environmental outcomes. I was really interested in learning more about where these industries came from, and as I was teasing out where they came from. And how they became dominated by such large companies, I also learned in much more depth about the ecological consequences of these inputs. I can just say a little bit about some of them because these consequences are so big that we almost forget to talk about them. They become embedded in the product itself. And so, one example is farm machinery. Farm machinery was originally seen as quite revolutionary and that it allowed farmers to harvest their fields much more quickly than they used to be able to before. But that also meant then that to make the equipment efficient and pay for them they might as well extend the size of their farm. And as farmers extended the size of their farm, in the US anyway, they moved west and displaced its indigenous people from the land, in terms of taking that land for farm production. But also, as farms began to consolidate and get larger, as mechanization continued, it also displaced others from the land. Poor farmers, black farmers, those who were renting land and didn't have access to their own. And so, people who were marginalized and we still considered marginalized in society today, were really being displaced from the land as a direct consequence of farm machinery. It's not that farm machinery is like necessarily something that we want to do away with today, but I think we need to recognize those historical connections. And really understand that when, you know, you see a book for a small child about farming and there might be a picture of a farmer and it's usually a white guy sitting on a tractor. We can forget that image has a lot of baggage associated with it in terms of displacement and inequality. And I think we need to recognize that. But it does not just stop there. There's also plowing disturbs the soil, heavy machinery compacts the soil so it can harm fertility of the soil as well. And the machinery part of the equation has long been a source of inequality in terms of being very expensive for farmers. It's been one of the main reasons farmers have often been driven into debt. Farm machinery might have been liberating in one sense to allow increased production, but it did come with costs that we should acknowledge. We also need to recognize the ecological and social costs associated with the fertilizer industry. And this industry goes way back to the 1840s and we saw the rise of the guano trade. And we can think immediately of the working conditions of the workers who were digging the guano in the Chincha islands of Peru. And often they were coming from Asia and facing really harsh working conditions. But then when we saw the rise of synthetic nitrogen in the early 20th Century, the cost shifted in a way towards the cost of fossil fuels. The huge amount of natural gas used in the synthesis of nitrogen. And also, the climate consequences of the nitrous oxides that come from the application of synthetic nitrogen into the soil. So again, there's like enormous ecological and social impacts from that particular input. Similarly, when we talk about seeds, the hybridization of seeds in the 1920s and 1930s also raise huge concerns about plant genetic diversity. And we know that in the last century or so we've lost around 75% of plant genetic diversity for crop genetic diversity. And this is because of the way in which we started to see the uniformity of the genetic makeup of seeds. The monocultural planting of seeds really reduced that kind of diversity. And then intellectual property protection on seeds that came with the hybridization of seeds also led to a decreased ability of farmers to save their own seed and exchange their own seed with their neighbors. So again, social ecological costs. And finally, when we talk about pesticides, we have seen enormous issues with respect to pollution runoff. This kind of bioaccumulation of these toxic chemicals that have enormous health consequences. So, all of these inputs have very large impacts in terms of their social and ecological costs. And we can even extend that to the issue of data today. There's a lot of concern about data platforms for digital farming where farmers are signing away the rights to the data that are coming from their own farms. And they don't have the kind of interoperability with other data sharing systems. And there's also a lack of clarity about who owns that data. So again, there's big issues with respect to these inputs and how they are affecting both social and ecological dynamics within the food system.  Erika - Thank you for helping us understand the social and ecological impacts of these inputs into the farming industry. Norbert - This is a really rich conversation and I want to understand a little bit more. There's a big part of your text that's about the concentration in the input sector. What does it look like today and was it always this way? That's a great question because it's almost a trick question because we tend to assume that this high level of concentration that we see today is something that's new. But what I found in my research is that the high degree of concentration actually has a long history that goes back about a century or more in some cases. And when we're looking at each of these sectors, the farm machinery, for example, is controlled. Most of the market is controlled by about just four firms. And they control around 50% of the global market. But when you look specifically at national markets in the US, for example, John Deere, you know, the largest company that makes farm machinery, it controls over 50% of the tractor market. So that's just one firm alone. It's similar dynamics when we look at fertilizer, seeds and pesticides and fertilizer, for example. Just two firms control a hundred percent of North American potash production. The four key companies control a large amount of the global fertilizer trade. In seeds, it's also very similar and in pesticides. In the seeds and pesticides that's especially interesting because since the 1980s and 1990s, the seed and pesticide companies actually merged with each other. We can't even say there's a set of seed companies and a set of chemical companies. It's actually seed and chemical companies. That's one set. And they control around 60% of the global seed market and around 70% of the global pesticide market. And that's really what prompted me to want to work on this book is that after 2015, there was a set of mergers in the seed and chemical sector that concentrated those firms even further. They used to be dominated by six firms. We used to call them the Big Six, and then they had major mergers where Bayer bought Monsanto, Dow and DuPont merged and formed Corteva. Syngenta group was bought by Chem China, and then bought by Sino Chem, a big Chinese chemical company. And then BASF bought up all the bits that the other companies were forced to sell to pass regulatory hurdles. And so, we ended up with a Big Four. And these companies produce both seeds and chemicals and have a quite an enormous impact in terms of their market dominance. Norbert - Wow. This is really important and I think it's a topic that many of us who look at the food industry aren't paying attention to. And I'm really appreciative of you laying out this concentration that's taking place. Jennifer, when reading the book, I was really struck by the fact that this is not just a book about the farmers themselves and the farming industry and the companies that provide the inputs. But you also touch upon the role of universities and university science and scientists; and also the role of government in helping to fuel or seed innovation in this sector. And, you know, here I was hoping you could talk about this important role for universities and also the government given that we're in a current moment where we're seeing a retrenchment from investments by government, and also the ability of universities to continue to seed innovation. So I was hoping you could share some of your insights.  Yes, it's certainly an interesting time on the landscape of spending on innovation and with a retrenchment of state pulling back away from supporting technological innovation and other innovations. And that's certainly true in the farm sector, and that's very different from the situation if we go back to the 1800s and see, as you mentioned, the role that the state played in terms of really trying to support innovation in these sectors. And what I argue in the book is that these firms, they got big in the first place, and they were able to consolidate in the first place, through a series of what I call market technology and policy factors. And it's kind of messy. I put them in these three big categories. But in terms of these market factors, that's what most people tend to think about when they think, 'oh, a firm got big. Maybe it's just more efficient. It's able to produce products more cheaply and therefore it just grew to be big.' And that's much more complicated than that of course. And that's because, as you said this role of technological change in which universities have played a really important role. And government support and throughout history in the US, a lot of the book focuses on the US because we have good information and data there. And the US set up the land grant college system really to support development in the agricultural sector. And that gave us, you know, a lot of the innovations that led to, for example, the hybridization of seeds. And the corporations that took up that innovation that the state supported through university research, those firms also work directly with universities in many instances, to have these kinds of collaborative relationships, to develop, herbicides, to develop seeds, to develop further farm machinery, etc. So that role of technological innovation is really important, and that innovation doesn't just come from nowhere. It doesn't just pop up. It doesn't just show up one day. Right? It comes from investment. Investment in universities and research and development. And so that has been a really important strand to develop this kind of industrial agriculture. And now we know from university research, etc., that there are some problems associated with it. Yet it's proving hard to get that kind of funding to spur a new transformation towards a more sustainable agriculture because we're not giving that kind of state support, and support to universities to do that research and innovative work to lead us towards more sustainable agriculture. So, I think there's a lot there that we need to work on. And that's some of the recommendations that I make at the end of the book. Is that we need to shore up that kind of public investment in innovation, in alternative systems to address some of the problems. So just let me tag on another question from that. Just what are the consequences then for having just a small number of firms dominating this sector and no longer having these investments in innovation? Yeah, so what we're seeing increasingly as the state has pulled away from supporting agricultural research, is that most of that agricultural research now is being done by private corporations. And the big concern there is that as you have a smaller and smaller number of very large firms dominating in the sector, their incentive to innovate actually weakens. It weakens because if there's not a lot of players in the marketplace that are doing innovative work, there's just not a lot of competition. And so why would you innovate if you don't have to? If you're already a monopoly and you're able to sell your product, there's not a lot of incentive to innovate in a way that might then decrease the sales of your old products. And so, what we're seeing is a shift in innovation from the private sector, away from these kinds of transformative innovations and much more towards what we call defensive innovations. They're innovating in ways that actually enable them to sell existing products. And many would say that the rise of agricultural biotechnology was actually that kind of a defensive innovation. It was modifying seeds to make them resistant to the application of existing herbicides. And so there was innovation, but it was actually spurring further sales in an existing product. And part of the reason for that was that it became very expensive for these companies. The regulatory hurdles became quite expensive for them to develop new herbicides. And so, they were like, 'oh, it's cheaper and faster to work with seeds. Why don't we do it this way and then we'll continue to sell the herbicides.' Which by the way, got them a lot more profit than selling the seeds. So that's why they bought up a lot of the seed companies and really consolidated in that period. And there's a longstanding concern among competition regulators, the regulators that try to prevent a huge concentration in the economy, about this question of innovation. And it's very relevant in the agricultural sector. There's this sense that if you allow too much concentration to happen, it can dampen that innovation and that takes away that dynamic, innovative spirit within the sector. It's definitely a big concern. Norbert - Jennifer, I really appreciate this. Earlier in my career I was a part of some research related to biotechnology and innovation that happens there. And one of the things that I learned about is this idea of building thickets. These sort of patent thickets where you create a series of patents that actually make it difficult for others to be able to innovate in that same way. There are these real challenges of this kind of defensive innovation. And that's just one of the challenges that you bring up in the book. And I am interested in understanding, as sort a last question, what are some of the recommendations? You mentioned public sector funding of agricultural research and many of my colleagues in my discipline have said we need more research for agriculture. Are there other areas of recommendation to address some of the concerns you raised in the book? Thanks, Norbert. Yes, definitely. And I definitely do call for greater public support for agricultural research. And that's something within the agricultural sector. And I think there we really need to focus efforts on alternative agricultural production methods. For example, agroecology, which tries to reduce the amount of external inputs, not to increase them, by using nature's own processes to achieve the same functions of diversity and pest control, etc. And what's troubling is that when the firms don't have that incentive to innovate, you know, they're definitely not going to innovate in ways that would reduce their profits. They're not going to do that. The public sector has to step in if we want to see that kind of research done. But we also need measures outside of that food and agriculture system that will benefit food and agriculture. One area is stronger antitrust policies. Policies that would prevent further mergers and acquisitions that would allow those firms to continue to get bigger and bigger. Those antitrust policies are used largely, we've got merger guidelines, for example, in North America. And in Europe, when two firms want to merge, they have to get regulatory approval to do so. And those merger guidelines really walk the regulators through what would be a merger that might dampen competition, that might weaken innovation, you know, that kind of thing. It's important that we make those rules stronger. They had become progressively weaker after the 1980s. There was this move in the regulatory space that was this kind of idea that maybe it's okay if firms get really, really big because they can benefit from economies of scale. Maybe they can bring down consumer prices and maybe we shouldn't worry so much about these other areas of control. And there's been a bit of a shift in view around this in recent years where we've seen the rise of concern about these very big companies, especially with what we see with the big tech companies taking control over all these aspects of our lives. And people are saying, wait a minute, maybe we don't want to have this just a few companies controlling so much of our lives. And so, you know, we need to think about other ways to enforce antitrust policies to make them stronger so that we foster more competition and not just focus on whether something's more expensive or not. And that's, I mean, it's a bit of a hard thing to explain to some people. Obviously, people want to see lower prices. But the idea that we have to get across is that when competition dies, when it's not there, that's when the monopoly can really raise prices. And so, we need to have that competitive marketplace in order to spur innovation and also to bring prices down. That's really important and that's a kind of agenda item that's involves food and agriculture, but it's outside of the food and agriculture sector. It encompasses more. And another area where I think we can do more is to reign in the kind of undue corporate influence on the policy process. And that's arising out of a concern that as we're seeing fewer and fewer dominant companies in the food sector, and in other sectors as well, they tend to gain more political power to influence the policy and governance process. And so, what we're seeing is heightened lobby activity. Sponsoring of scientific studies and yes, coming back to the question about universities. But as corporations get bigger, they can shape science in ways that can help them win regulatory approval for their products. We need broader policies on conflict of interest to prevent large companies from taking over the policy process. And I know that's a really salient topic in the US right now, given what's going on in the broader politics. And I think it is a broader politics issue that needs to be seriously addressed if we want to support a more transformative form of food and agriculture. These kinds of policies like stronger antitrust, better conflict of interest policies, and also support for public agricultural research are all really important steps. I don't think any one of them on their own is going to do the trick in terms of spurring this desperately needed transformation in our food systems. But together, I think, they can bring us closer to that goal. Bio Jennifer Clapp is a Tier I Canada Research Chair in Global Food Security and Sustainability and Professor in the School of Environment, Resources and Sustainability at the University of Waterloo, Canada. Dr. Clapp is currently a member of the International Panel of Experts on Sustainable Food Systems (IPES-Food) and a member of the Scientific Advisory Committee of the UN Food Systems Coordination Hub. From 2019-2023, she was a member of the Steering Committee of the High Level Panel of Experts on Food Security and Nutrition (HLPE-FSN) of the UN Committee on World Food Security, and served as Vice-Chair of that body from 2021-2023. Dr. Clapp has published widely on the global governance of problems that arise at the intersection of the global economy, food security and food systems, and the natural environment. Her most recent research projects have examined the political economy of financial actors in the global food system, the politics of trade and food security, and corporate concentration in the global food system. She has also written on policy and governance responses to the global food crisis, the political economy of food assistance, and global environmental policy and governance. Her most recent books include Food, 3rd Edition (Polity, 2020), Speculative Harvests: Financialization, Food, and Agriculture (with S. Ryan Isakson, Fernwood Press, 2018), Hunger in the Balance: The New Politics of International Food Aid (Cornell University Press, 2012), Paths to a Green World: The Political Economy of the Global Environment, 2nd Edition (with Peter Dauvergne, MIT Press, 2011), and Corporate Power in Global Agrifood Governance (co-edited with Doris Fuchs, MIT Press, 2009). Her forthcoming book, published with MIT Press (2025), is titled Titans of Industrial Agriculture: How a Few Giant Corporations Came to Dominate the Farm Sector and Why It Matters.

Made for Agriculture host Adam Jones talks about both new and tried-and-true seed treatments for soybean, corn, wheat and cotton with Chad Smith and Clay Koenig, two industry experts with lots of experience in the field. Smith is a Field Marketing & Tech specialist with Valent and Koenig is a seed care specialist with Syngenta. The three discuss new technology in seed treatments and the newest disease challenges to field crops in MFA territory and beyond. Listen on audio on Spotify, Apple, iHeart Radio, AgriAmerica podcast networks and view as video on YouTube, Facebook and X.

Paolo De Angeli is currently leading the Customer Experience and Customer Value Management teams at Borealis AG. He has a strong background and passion for Customer Value, from Value Creation to Value Based Pricing. In this episode, Paolo shares the importance of persistence for pricing practitioners, encouraging them to confidently share their insights even when facing resistance. He highlights that pricing is not just about numbers but also about effective change management and influencing senior leaders. By staying committed and focusing on both soft skills and strategy, pricing professionals can drive impactful results.   Why you have to check out today's podcast: Gain actionable strategies for understanding customer needs, framing value propositions, and making data-driven pricing decisions. Dive into valuable lessons on building strong supplier-customer relationships. Learn how pricing is as much about effective communication and influencing as it is about numbers, with tips on navigating resistance.   “If you are a pricing practitioner, you spend time learning, investing. Maybe like I did, taking some certification like the Professional Pricing Society, or you've been involved in the network. You are entitled to share your opinions.” - Paolo De Angeli   Topics Covered: 01:47 - How he found himself in pricing and what made him embrace it 03:45 - Reflecting on the evolution of the pricing profession 05:32 - Articulating the strategic reasoning behind his role as Head of Customer Experience and Customer Value Management 09:09 - Explaining how customer experience and customer value management are interconnected within a continuous commercial operations cycle 14:28 - Emphasizing the importance of having more customer value conversations, highlighting that customers are generally receptive to it 15:33 - Explaining how companies often fear customer value conversations due to the risk of their assumptions being challenged 20:08 - What process he employs when customers suggest improvements 22:05 - The importance of leading value discussions and identifying and addressing specific KPIs that matter to the customer to demonstrate value 25:20 - Highlighting the need to understand the customer's needs before discussing KPIs 27:11 - Why you need to look beyond customer feature requests to uncover the underlying problems 28:56 - How effective value management benefits both the supplier and the customer, creating a win-win scenario 30:13 - Paolo's best pricing advice   Key Takeaways: “Everything that we do internally, when we challenge our value proposition, and we try to understand where our differential value is, comes not only from our internal perception but also and above all from what our customers are telling us.” - Paolo De Angeli “Companies are afraid that customers will not talk, will not share, and will destroy these hypotheses and negotiate on price. And the solution for this is to build a relationship that is more going in the direction of partnership than a transaction with your customers.” - Paolo De Angeli “If we want to simplify two main applications for customer value management, one is when you launch a new solution in the market, you need to have a differential value, a compelling value proposition, so that you need to be convincing both internally and externally and explain why anyone in the world should be interested in buying from you this new solution and not an existing one.” - Paolo De Angeli “Managing expectations is the most important thing, it's not because they ask for something that they will get it, but it's, I think that what we owe our customers is to listen to them. Have a conversation on why certain things are possible and others are not, and then have a joint collaboration on what's possible.” - Paolo De Angeli “Before understanding the KPIs, we need to understand their [customers] needs. We need to understand what their problems are.” - Paolo De Angeli “It's important to agree on the KPIs, but what matters is, to understand what their[customers] problems are and help them understand the profit equation.” - Paolo De Angeli   People/Resources Mentioned: Professional Pricing Society: https://www.pricingsociety.com/ European Pricing Platform: https://www.pricingplatform.com/about-epp Syngenta: https://www.syngenta.com/   Connect with Paolo De Angeli: LinkedIn: https://www.linkedin.com/in/paolo-de-angeli-cpp-b232b85/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

During January's Potato Expo 2025, we sat down to talk about one of the most pressing issues impacting the agricultural community: labor. Joining the podcast for the first time was Shawn Packer, principal member of JPH Law, who brought his extensive expertise in legal frameworks shaping agricultural operations to the discussion. JPH Law is a consultant to the National Potato Council through the Agricultural Workforce Coalition on agricultural labor policy. We were also joined by Mike Wenkel, Chief Operating Officer of the National Potato Council, who spearheads NPC's ag workforce efforts.  Guests: Shawn M. Packer, Principal Member, JPH LawMike Wenkel, Chief Operating Officer, NPCThis podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles. 

Kevin Cooper spent over 25 years as a golf course superintendent in Kentucky, Ohio, and Houston, Texas, where the weather was tough and growing grass was a challenge. A technical and data-driven professional, he holds a bachelor's degree in mathematics, which positioned him well for his current role as a digital sales specialist at Syngenta.His position is a new one at the company, and he is one of only four specialists—all former turf managers—who have helped launch Syngenta's GreenCast Connect program. This platform integrates local weather data with information from on-course sensors, consolidating everything into a single app that can be easily managed from a smartphone.“The industry is changing, and technology is taking over,” Kevin explains. Golf course superintendents are increasingly discussing the need for “tech managers” to oversee data streams, robotic equipment, and drones. As the industry evolves, staying up to date with new technology will provide turf managers with valuable data to make more informed decisions. And as Kevin noted in the podcast, “This is going to allow for a much better work-life balance.”Visit EarthWorks at:  https://www.earthworksturf.com Podcasts: https://www.earthworksturf.com/earthworks-podcasts/ 2 Minute Turf Talks: https://www.earthworksturf.com/2-minute-turf-talks/

Fala Carlão conversa com André Savino, Presidente da Syngenta, direto da Expodireto Cotrijal. No bate-papo, André destacou como a inovação está no DNA da Syngenta, algo que fica evidente nos estandes da empresa nos maiores eventos do agro. Falou também sobre o compromisso da Syngenta com seus clientes, reforçando que a empresa é movida pela paixão em oferecer soluções que fazem a diferença no campo. Além de líder no setor, André também é agricultor, e trouxe sua visão sobre a maneira Syngenta de enxergar desafios, sempre com foco em tecnologia, eficiência e proximidade com o produtor. Uma conversa imperdível sobre visão estratégica, inovação e o futuro do agro! Fala aí, André!

The latest pre-commercial product will offer above-ground and below-ground pest protection for farmers.

In today's show Dustin speaks with Jeff Cecil of Syngenta about EPA registration issues, Riley Smith is joined by Paul Welbig of New Holland to learn about New Holland's new sprayer technology, and Russ Parker learns more about Ambrook's financial software for agriculture.

In this episode I'm going to share some Commodity Classic which was almost at the highest attendance ever. We were in the Mile High city of Denver, CO. The weather was mostly perfect but we did have some wind, rain and snow at the end. Next year the event will take place in San Antonio. Once again Syngenta made my trip to Classic possible. So, in the program I have with me the following: Eric Boeck, Regional Director of North America Seeds, Syngenta Jeff Cecil, Crop Protection Marketing Head, Syngenta North America Steve Sterchi, Product and Commercial Strategy Lead, Syngenta North America Kramer Farney, GHX Marketing, Golden Harvest Justin Welch, Head of Decision Agronomy, Golden Harvest Coming up next for me on the agriblogging highway is the Agri-Pulse Ag and Food Policy Summit in Washington, DC followed with the National Ag Day Activites. Then it's Cindy turn to go to DC for the ACE Fly-in. Things start to settle down but I'll be in KC, MO for the Agri-Marketing Conference in April.

While a hot-button topic, the tariff issue has been a moving target. When U.S. potato growers met last week at the NPC Washington Summit, we had questions about whether tariffs would cover agricultural products or if they would be imposed at all. On Tuesday of this week, 25% tariffs were officially imposed on Canada and Mexico, but yesterday afternoon, the president announced that tariffs on both countries would be deferred for one month on all goods covered under the USMCA trade agreement, which includes fresh and processed potatoes.  With things changing by the day – or sometimes by the hour – we brought together a group of potato trade and supply chain experts to update growers on the current state of play. Guests:  Mark Klompien, President/CEO, United Potato Growers of America Matt Lantz, Senior Vice President, Global Access at Bryant Christie, Inc. Kam Quarles, CEO, National Potato CouncilThis podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles. 

In today's show Dustin speaks with Dysart Iowa farmer Pete Youngblut about the USDA spending freeze and how it affects conservation programs, Riley Smith talks with Dakota Belling of Bovi-Jet about the latest in automatic cattle spraying technology, and Mark is joined by Adrienne Drescher of Syngenta.

During Potato Expo 2025, we sat down to talk about the 2025 Dietary Guidelines for Americans process and the report issued late last year by the DGA Scientific Advisory Committee to understand how the final guidelines could impact the U.S. potato industry. We were joined once again by NPC CEO Kam Quarles and returning guest Beth Johnson from the company Food Directions, which has been working with NPC to ensure that accurate potato makes it into the final version of the guidelines. Guests: Beth Johnson, Founder + Principal, Food DirectionsKam Quarles, CEO, National Potato CouncilThis podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles. 

In today's show, Mark talks about the consequences of a mild winter with Adrienne Drescher of Syngenta, Riley visits with FMC's Todd Cogdill about Xyway brand fungicides, and special correspondent Russ Parker wraps up his conversation on herbicide resistance with Adam Striegel of Bayer.

In this special mash-up episode of The Intentional Agribusiness Leader Podcast, host Mark Jewell sits down with three exceptional leaders—Brent from Fibertech Plastics, Jed Miller from Ag Partners Cooperative, and Jeremy Groeteke from Syngenta. Together, they explore the power of intentional leadership, the role of company culture in shaping success, and the importance of talent retention in the agribusiness industry.Through insightful conversations, these industry leaders break down how deliberate decision-making, cultural alignment, and strategic leadership can transform businesses and empower teams. Listeners will gain valuable takeaways on navigating change, fostering engagement, and building a work environment where employees thrive.Key Takeaways:Intentional leadership is about clarity, focus, and purpose-driven action, ensuring teams stay aligned with organizational goals.Company culture is either created by default or by design—leaders must actively shape and reinforce values within their teams.Talent retention thrives when employees see meaningful progress and impact in their work—misalignment leads to disengagement and turnover.Leaders must master change management, guiding teams through transitions with clear communication and strategic direction.Saying 'no' is as important as saying 'yes'—staying out of the weeds allows leaders to empower their teams and focus on high-value tasks.Vulnerability and transparency foster trust and innovation, enabling employees to take risks and push boundaries for growth.Investing in team engagement, mentorship, and recognition pays off, leading to stronger employee satisfaction and higher performance.Notable Quotes:

With global politics, tariffs and uncertainty - canola prices in Canada would likely be higher, Marlene Boersch spoke to farmers and agronomists at a recent meeting sharing her thoughts on the canola market and the impact of impending tariffs.She says she's angry that Canada's most important trading partner is ignoring trade agreements that were signed.Plant growth regulators are synthetic compounds that can modify plant growth, development and function by altering hormonal activity.In western Canadian cereal crops, PGRs can work to produce shorter stems, reduce lodging and maintain grain yield.Moddus is a plant growth regulator from Syngenta that can be used on multiple cropsThere is a new research project in Saskatchewan that is looking specifically at barley.Mitchell Japp is the Research and Extension Manager for the Saskatchewan Barley Development Commission.He'll share the very early results of a study of PGR's in Barley.See omnystudio.com/listener for privacy information.

Frederick Richter v. Syngenta Crop Protection, LLC

The Potato Leadership, Education and Advancement Foundation (Potato LEAF) is celebrating its fifth anniversary this year, and it continues to be an invaluable asset to the industry. In 2024, it added its first new program to its leadership development offerings – Leadership in the Field held at the Gettysburg Battlefield. Recorded at Potato Expo 2025, we welcomed Colin Szawlowski, owner of Valley Spud LLC, and Mike Wenkel, Chief Operating Officer of the National Potato Council, to the podcast to talk about the successful programs of Potato LEAF – including the Leadership in the Field program – and the organization's impact in 2025. This podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles. 

In this episode of Ag Tech Talk by Agribusiness Global, we're diving into the transformative collaboration between Syngenta and TraitSeq. Jérôme Cassayre, Head of Biologicas Research at Syngenta and Joshua Colmer, CEO and Co-Founder of TraitSeq, explore how AI-driven biomarker identification is revolutionizing the development of next-generation biostimulants.

The opening of Mexico to fresh table stock exports has created significant benefits for U.S. producers, Mexican consumers and even Mexican growers as demand for potatoes increases. During Potato Expo 2025, we brought together four industry experts to provide valuable insights on the challenges and opportunities surrounding U.S. potato exports. The episode highlights the 25-year journey to open the Mexican market for U.S. potatoes, demonstrating the collaboration between industry leaders and government officials. • Overview of the 25-year effort to gain market access • Strategies by Potatoes USA to educate Mexican consumers • Differences in consumer preferences and purchasing power analysis • Challenges in distribution channels and traditional market dynamics • Importance of consumer sampling and education in driving demand • Ongoing phytosanitary concerns and mitigation strategies • Outlook on growth potential and market share for US potatoes in MexicoGuests:Kim Breshears, Chief Marketing Officer, Potatoes USAKam Quarles, CEO, National Potato CouncilLuis Moreno, CEO, Grupo PMMatt Lantz, Senior Vice President of Global Access, Bryant Christie Inc.This podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles. 

In Episode 234 of Anecdotally Speaking, Paul Luxton, Head of Asia for Syngenta, shares insights on leadership, cultural adaptability, and the power of storytelling. Paul … The post 234 – Paul Luxton: Storytelling and Authenticity in Leadership appeared first on Anecdote.

During Potato Expo 2025 in Orlando, Florida, we sat down with NPC CEO Kam Quarles and Randy Russell, President of The Russell Group, to reflect on the outcomes of the 2024 election and forecast how the policies being floated by the incoming Trump Administration and new Congress could impact growers in 2025 and beyond. Guests: Kam Quarles, CEO, National Potato Council Randy Russell, President, The Russell Group This podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles. 

Melissa Gugliotti didn't study turf in college and never worked in golf before starting with Syngenta nearly 20 years ago. Her scientific knowledge and decades of early mornings, though, have endeared her to New England turf pros.

Our Christmas Day coverage of new NAFB Trade Talk continues with conversations with Chad Becker of Mosaic, Dr. Jason Nickell of Merck Animal Health, Gunnar Bodvarsson of Earth Optics, and Paul Howk of Syngenta. See omnystudio.com/listener for privacy information.

In today's show, Dustin discusses pest management with Eric Ott of Valent, Mark is joined by Grant Kimberly of the Iowa Soybean Association to learn about his trip to the Philippines and Andy talks to Justin Welch from Syngenta about their new Seed Line up for 2025.

With 2024 quickly coming to a close, we checked in with National Potato Council President Bob Mattive and NPC CEO Kam Quarles to look back on a busy year for agriculture policy and the organization, and look ahead at the upcoming Potato Expo and Washington Summit. Guests: Bob Mattive, 2024 NPC President and potato grower from Monte Vista, ColoradoKam Quarles, NPC CEOThis podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles. 

Syngenta's Senior Manager of Federal Government and Industry Relations Mary Kay Thatcher says she's doubtful.See omnystudio.com/listener for privacy information.

Stay a step ahead with Syngenta! In today's episode, Eric and Jake get all of the insights from Marshall Gaster, Head of Marketing for Pest Control, about Syngenta's Pest Partners Program, as well as past, present, and future innovation. Tune in to get all of the details, and hear their take on changes in the industry over the years.

Today's “bleeding edge” and “cutting edge” technologies are moving into the mainstream at a breakneck pace, and yesterday's science fiction will soon be tomorrow's science-based reality. How can potato growers and supply chain partners hope to keep up? Global futurist, best-selling author, and Potato Expo 2025 speaker Jack Uldrich called into the Eye on Potatoes Podcast to preview his keynote session on how artificial intelligence is transforming farming and agriculture, and how related advances in robotics, synthetic biology, nanotechnology, and quantum computing are all converging at this unique time in human history. Don't miss his session. Register to join us at potato-expo.com. Artificial Intelligence, Biologicals, Technology, and the Future of Farming

John Newton is the executive head at Terrain and he joined Chip at NAFB's Trade Talk event to discuss trade issues, the Farm Bill, and more. We also met up with Mary Kay Thatcher, Syngenta's senior lead for federal government relations, at Trade Talk and get her perspective on Senator Thune being elected Majority Leader, prospects for the Farm Bill, and the speed of President-elect Trump's cabinet appointments. Plus, we have a conversation with Lee Blank, CEO at Summit Carbon Solutions, about the status of the projects, future plans, and the benefits of carbon sequestration for the ag industry.See omnystudio.com/listener for privacy information.

Joe's Premium Subscription: www.standardgrain.comGrain Markets and Other Stuff Links-Apple PodcastsSpotifyTikTokYouTubeFutures and options trading involves risk of loss and is not suitable for everyone.

In this podcast episode, Dr. Jonathan H. Westover talks with Tom Geraghty about goals and incentives - from the cobra effect and perverse incentives. Tom Geraghty (https://www.linkedin.com/in/geraghtytom/), the CEO and founder of Psychological Safety (powered by Iterum Ltd), is a trailblazer in the realm of psychological safety. With a diverse background that encompasses scientific research, technology, and leadership roles, Tom brings a wealth of knowledge and expertise to the table. His journey began as an "Experimentalist" at Jealott's Hill for Syngenta, setting the stage for his unwavering commitment to pushing boundaries and fostering innovation. Check out all of the podcasts in the HCI Podcast Network!