Podcast appearances and mentions of sara steever

About the guest:     If you want to know where agri-marketing is going, ask Sara. She's already seen it, studied it and figured out how it's digital. As president, Sara inspires clients, partners and staff to continuously learn, grow and innovate. Her strategic vision keeps Paulsen on the leading edge of ag marketing thought, digital and creative leadership. Sara is also the host of Spark: Careers in Agribusiness, a podcast where leaders in ag share advice for a successful career. Prior to taking over the agency reins, Sara was vice president of digital services. She joined Paulsen as a graphic designer in 1991. Sara is a graduate of the University of South Dakota and was raised on a row-crop and livestock farm in southeastern South Dakota. Because she doesn't have enough on her plate, she and her husband also own and operate a rural bed-and-breakfast.   In the episode:     4:18 - Sara describes how you need a passion for what you do and an appetite for learning to succeed in your career. 5:19 - Sara tells about studying search engines and how they work. 5:52 - Nancy and Sara chat about the two-day workshop Nancy did at Disney with Agency Management Institute which Sara attended and how she learned to incorporate PR into her advertising programs. 10:25 - Sara shares how she looks at engagement rates to measure success. 13:30 - After having a client that was worried about losing control of their brand on social media, Sara explains why thanking people for their comments and acknowledging their participation is important. 15:16 - Sara describes the techniques Paulsen has used to build their audience over the past ten years. 17:28 - Nancy and Sara talk about the benefits of having a niche. 24:23 - With recent privacy changes, Sara talks about the importance of building your own assets in terms of data. 30:11 - Based on the power of relationship building, Sara describes how to be intentional, helpful and memorable online. 34:54 – Sara shares a book that has helped her career.   Quote “It really doesn't matter where you reside. We all have access to great information and its really more about your attitude, willingness to work and again that appetite for learning and applying what you have learned. Sharing what you know.” – Sara Steever, president of Paulsen Marketing   Links:           Paulsen Marketing - https://www.paulsen.ag/ Marketing Over Coffee: https://www.marketingovercoffee.com/ Sharpspring: https://sharpspring.com/ TILT by Niraj Dawar: https://www.amazon.com/Tilt-Shifting-Strategy-Products-Customers/dp/1422187179 Spark: Careers in Agribusiness - https://www.paulsen.ag/thinking/spark/   Listen to Drew McLellan's PR Maven® Podcast episode Listen to Stephen Woessner's PR Maven® Podcast episode   Activate the PR Maven® Flash Briefing on your Alexa Device.   Join the PR Maven® Facebook group page.     Looking to connect:            Email: sara.steever@paulsen.ag LinkedIn: https://www.linkedin.com/in/sarasteever/ Twitter: @ssteever

In her role as vice president of American Agri-Women, Stelmach connects with women in agriculture of all ages and interests. She talks with host Sara Steever about her childhood and career path.

Your guests are lined up, topics are planned out, and you're ready to hit that record button. But how can you take your podcast to the next level? Recorded live from Ag Media Summit in Minneapolis, Sara Steever, president of Paulsen Marketing and host of the Spark:Careers in Agribusiness podcast, and Kelsey Litchfield, host of the Ag Comm Network Podcast, will share their best podcasting practices. They will share how to promote your podcast, attract new followers, repurpose content from episodes and bring in those sponsors! Click here to download our presentation slides and follow along during the episode. If you have follow-up questions, connect with Kelsey and Sara below!   Follow Kelsey: Facebook   Follow Sara & Paulsen Ag: Website Facebook iTunes

In this week's program you will hear from the new president of the AAEA The AgComm Network, Gil Gullickson; the new president of the Livestock Publications Council, Jennifer Carrico; the new conference manger for the Ag Media Summit, Tina Bowling and the presenters of the session, "So You Have a Podcast, Now What," Sara Steever, president of Paulsen Marketing and Kelsey Litchfield, digital media consultant.

Chism’s path to ag industry leader is unusual. She talks with host Sara Steever about how she became involved in agriculture and shares career advice.

As a rancher, grazing manager, author and mother, Liz Hughey leads a busy and fulfilling life. She and Sara Steever discuss how her career path evolved from serving as a backcountry guide and packer in the Rockies to her current occupation.

A self-described mule advocate and horse enthusiast, Hughey is grazing manager at her family’s Red Angus beef ranch in southeastern Indiana and an author of children’s books. She visits with host Sara Steever about her unique career.

Pamela Sweeten has worked in food safety for many years, helping guide industry improvements and response to consumer preferences. Sweeten visits with host Sara Steever about her career, ag policy and opportunities for young people.

For more than 60 years, Evelyn Brandt Thomas has, with her brother Glen, led Brandt Consolidated, Inc., a multimillion-dollar international firm that helps farmers adopt new technologies. Now 94, Thomas visits with host Sara Steever about her career, community leadership and philanthropy.

Attorney Cari Rincker concentrates on food and agriculture law. She is a prolific writer and blogger, and a strong advocate of networking. She visits with host Sara Steever about her career, which began with a master's degree in ruminant nutrition and led to founding her own law firm.

Dincher is marketing manager for Doebler’s Hybrids, a historied regional seed brand based in Williamsport, Penn. She visits with host Sara Steever about her career path and passion for ag.

President of the nation's oldest agricultural advocacy organization, Huber talks with Sara Steever about her farm upbringing, her belief in community and civic participation and her career path.

President of the nation’s oldest agricultural advocacy organization, Huber talks with Sara Steever about her farm upbringing, her belief in community and civic participation and her career path.

Sara Steever of Paulsen Ag shares the importance of simply being friendly with those around you.

General counsel at Sukup Manufacturing, Schmitt handles a wide range of legal issues but also makes time for “passion projects” within the company. She discusses her education, career and current roles with Sara Steever.

General counsel at Sukup Manufacturing, Schmitt handles a wide range of legal issues but also makes time for “passion projects” within the company. She discusses her education, career and current roles with Sara Steever.

As agri-business division manager for the Sioux Falls Area Chamber of Commerce, Behrens promotes events and programs that showcase agriculture. She visits with Sara Steever about her farm background, interesting career path and lessons learned.

As agri-business division manager for the Sioux Falls Area Chamber of Commerce, Behrens promotes events and programs that showcase agriculture. She visits with Sara Steever about her farm background, interesting career path and lessons learned.

As senior manager, U.S. industry relations at Zoetis, Pinkerton is an agriculture and communications expert. She discusses her career with Sara Steever and provides advice on flexibility, trusting one's instincts, mentoring and decision-making.

As senior manager, U.S. industry relations at Zoetis, Pinkerton is an agriculture and communications expert. She discusses her career with Sara Steever and provides advice on flexibility, trusting one’s instincts, mentoring and decision-making.

Tranzillo, senior consultant with The Context Network, brings 20 years of animal health and agribusiness experience to the table. She visits with Sara Steever about networking, mentoring and career challenges.

Tranzillo, senior consultant with The Context Network, brings 20 years of animal health and agribusiness experience to the table. She visits with Sara Steever about networking, mentoring and career challenges.

As Founder and Editor of Agri-Pulse, Wyant has created a company that reports the most up-to-date agricultural and rural policy decisions, which are indispensable to ag industry leaders. She visited with Sara Steever about how her farm background shaped her career.

As Founder and Editor of Agri-Pulse, Wyant has created a company that reports the most up-to-date agricultural and rural policy decisions, which are indispensable to ag industry leaders. She visited with Sara Steever about how her farm background shaped her career.

Young, Director of Brownfield and Ag Operations, talks with Sara Steever about lessons learned and opportunities and challenges that shaped her career.

Young, Director of Brownfield and Ag Operations, talks with Sara Steever about lessons learned and opportunities and challenges that shaped her career.

Susan Tronchetti, a business development professional, and her daughter Lisa Tronchetti, a dairy products merchandiser at Gavilon Group, LLC, talk with Sara Steever about the experiences and choices that led them to their current careers and their ongoing relationship/mentorship.

Susan Tronchetti, a business development professional, and her daughter Lisa Tronchetti, a dairy products merchandiser at Gavilon Group, LLC, talk with Sara Steever about the experiences and choices that led them to their current careers and their ongoing relationship/mentorship.

Wasson, U.S. Commercial Leader of Dow AgroScience’s Crop Protection division, talks with Sara Steever about how she navigated her upward path at Dow and how to build an effective network.

Wasson, U.S. Commercial Leader of Dow AgroScience's Crop Protection division, talks with Sara Steever about how she navigated her upward path at Dow and how to build an effective network.

An experienced national account manager with a lengthy career in media, information technology and services, Seger visits with host Sara Steever about her exciting career and the ag industry.

An experienced national account manager with a lengthy career in media, information technology and services, Seger visits with host Sara Steever about her exciting career and the ag industry.

Interim Director Trautman visits with host Sara Steever about education, leadership skills and being part of the ag industry.

Interim Director Trautman visits with host Sara Steever about education, leadership skills and being part of the ag industry.