Grumpy SEO Guy

1:56 How to do a SEO Zoom Advisory Call with meBACKGROUND3:01 What is authority?3:14 What are the 4 things you need to rank?3:57 Pagerank4:43 Different SEO tool's authority calculationsTHERE IS MORE TO IT THAN DOMAIN RATING6:29 A high DR website can be bad and a low DR website can be excellent7:41 Do you want a course about buying domains for your PBN?9:58 Why the THEORY episodes are more important than the how to episodes.11:36 Examples 4 of things that are more significant than the metric DR.12:15 Number of backlinks is probably the least important factor that exists.13:47 DR does not make the decision for you.14:14 SEO is not about DR15:00 The 4 things you need to rank again15:28 Search engines do not use DR It's an estimate.15:45 Higher DR does not mean a website ranks higher.16:22 Two domains, which should you buy?17:13 Stop buying domains and backlinks because of their DR17:50 Better traits but lower DR = it's a better domainPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy

01:14 Reminder01:48 How to arrange an SEO Zoom Advisory Call with me01:59 Question for listeners02:35 The episodes that annoy listeners and why - Traffic is not an SEO metric, and if you're not tracking your SERPs, you're not doing SEO04:08 Why people will get frustrated with this episode04:16 What is SEO?05:03 What is conversion optimization?05:42 Traffic is a factor of monthly search volume and your rank06:00 How to calculate how much traffic you get07:45 How to calculate how much you will get in sales08:49 SEO is what happens before a person gets to your site, once a person is on your website, SEO ends and conversion optimization starts09:28 How to determine how much money you will make11:02 How to make more money11:38 The 4 things you need to rank11:46 Conversion optimization13:32 Once the person is on your website, SEO ends14:15 Once the person is on your website, conversion optimization applies15:40 The difference between an SEO problem and a conversion optimization problem18:11 SEO is not the same as conversion optimization21:30 You need to know why this worksPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy

1:10 New episodes1:36 How to arrange an SEO advisory call with me on Zoom4:38 The reason we're making this episode5:30 The reason SEO can't be taught in 10 minutes6:17 The difference between a private blog network and a private blog portfolio7:24 Do NOT link your sites together7:42 In specific order, what you need to rank10:15 Things that do not generate authority11:00 What transfers authority11:35 There are 4 ways to get backlinks13:27 Are PBNs blackhat?14:45 The purpose of a PBN15:40 Find the websites20:50 Find hosting21:20 Do not use the same provider23:50 Do not use SEO hosting companies25:05 Content26:36 Make a regular website28:24 How many words?28:54 PluginsPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy

RemindersAnnouncementWhat is the purpose of SEO?The SERP Tracker we use.A secret bonus you can do with a SERP trackerThree things to look for in a SERP tracker

01:32 Email me02:00 Success email from an SEO advisory client who started her own agency and is getting nice results for her clients04:22 Quality of content is not a ranking factor04:44 How to be smarter than everyone else in SEO05:00 Song analogy check this one0:700 Example of bad content that ranks09:42 Search engines can't tell good content, so how do they evaluate?10:02 Authority is a metric for popularity which is a metric for how good content is11:33 Why I think people are so stuck on why content quality matters13:50 No one can do SEO for more than 6 months and think content is king14:18 Why people won't quit saying "content is king."15:15 Why people keep saying content is king15:40 In most cases the quality of your content is not why you're not ranking17:08 Why people double down17:30 The similarities between UFC and SEO26:13 Content is king is useless28:03 The 4 things you need to rankPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy

You've seen them. Everyone has seen them.Let's talk about them.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Do things you're not supposed to and you get a penalty. Sometimes.Maybe it's uncertainty built into the algorithm.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

There are 4 ways to get backlinks.1) Do nothing2) Buy3) Guest Post and Link Outreach4) Build Your Own Sites and Use ThoseLearn which one might be best for you.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

No Penalties. Why you should avoid them and different types of penalties.Content. What it does and does not do.Relevancy. What it is and how to get it.Authority. What it is and how to get it.And how they all play a role in search.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Being an SEO Consultant:Wake upDo you need to rise at 4am?Time in emailTime in meetingsSEO employee vs SEO entrepreneurBacklinks, content, research.Answer to a Patreon member's question:At what point do PBN outbound links start becoming diminishing returns?Three answers:What number of OBLs from a PBN post?What number of OBLs from a PBN site overall?How about too many backlinks from a PBN to the client site?Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

How the scam goes and what you should say if you're a seller and someone asks you this.And a preview of the discussion about why free SEO audits are worth what you pay for them.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Finding good backlinks is hard.What you need to rank.SEO is not a checklist.An economic comparison with SEO.Why you're not the CEO of a company.Why you're not ranking.SEO is a competition.$9,000 for 90 backlinks vs $10 for 100,000 backlinks.Why you can't buy $1 backlinks on a $1,000 domain.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

People say acquiring backlinks is bad. Thoughts?Topics covered: The 4 things you need to rank. The 4 ways to get backlinks and their ethics.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

All the information from each episode. Lots to share.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

There are no certifications. There are no degrees.An example of overoptimization, and a quick discussion of penalties. SEO changes.Why SEOs complain whenever there is an algorithm update (EVERY TIME).HCU audits (REALLY???).What shady agencies do.Why I do a podcast.SEO actually exists.The SEO industry has a lot of bad opinions about it.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Why there are no (good) SEO certifications.The most important question you should ask..Why you should always demand specifics.Content is not a ranking factor.DEMAND SPECIFICS.Ask them to explain SEO to you.DEMAND. SPECIFICS.Ambiguity = scamInternet marketing and SEO have a rotten reputation which makes perfect sense.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

What is SEO?How is SEO different from conversion optimization?Why traffic is not an SEO metric (and what is)?Why content is not king.The four things you need to rank.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

When should you start your business?How much money should you have?Will your friends understand you?Will you forget how to talk to people?Who do you live with?Starting a business doesn't mean you make money. Are you ready for this?Can you get a car loan? Can you get a mortgage? Can you rent an apartment?Most people want to start a business but have not. Be prepared to handle their questions.Being self-employed is different than working for someone.Have the right people in your life.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Should You Make a PBN with Low DR?What is DR?And, find out about a common scam with "high DR backlinks."Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Most people's websites have at least SOME authority. Even new websites!But where did it come from?A review of the 4 things you need to rank.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

What is hiding a PBN?The evolution of our PBN and why we stopped providing lists.Why should you hide a PBN?Should you hide your PBN?Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

SEO Contracts are scams. Here's why.

In this episode:Why you do not understand SEO.Why "can you take a quick look at my website and tell me what I need to do?" is a no. It's not because I'm unhelpful, it's because that won't help you.Why "how much DA do I need?" is not a good question.Why anything you can EASILY do will have little to no effect on anything.Why it's hard to get good backlinks (it's supposed to be).Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Why your website can decrease in rank and how to tell why from a SERP chart.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

The three reasons your rank can decline. And a little information about what happens during algorithm updates.

SEO is just fine. Stop complaining.

There is no such thing as "4 Easy Steps To Rank For Your Keywords." This is probably the most important episode of Grumpy SEO Guy so far.

Which pages should you build backlinks to? What if you have only one significant page on your site? What if you have multiple product pages? Why DR and DA are domain level metrics and aren't as important as you think. How to outrank higher DR pages.

Another reason why content is not king.

Are they? Maybe you should listen to this episode.

Economics lessons that explain how SEO works. You're welcome.

Let's talk about it. Part 2 will be next Wednesday.

Dwell time? Clicks? Impression? Site speed? Do these things matter? EEAT? Does this? .edu links, .gov links, do they matter? Authority? Does this matter?

Let's cover these before we go into the next episodes.

Three mistakes you might make (2 about getting clients, 1 about another thing). Additionally, hear about how I got .edu links and what to be careful of if you're acquiring them.

Audio Fixed. Guys. Economics. Topics discuss why free audits are usually ripoffs, why cheap backlinks are garbage, claims scammers make, and some of the things you should know before buying SEO.

You see people talk about this when they are selling links. Is it something you need?

Lots of people say they can rank without backlinks. None of them show proof. Saying "content is king" is like buying a book about karate and then telling people you are a martial arts champion..

If you've ever thought it was mostly a big shady scam, you're not wrong. Most internet marketing is designed to scam the gullible. This episode is a primer on how (and why) the scams work. some of the psychological methods used, and I give examples of specific scams, from affiliate marketing, to ebooks, to stocks, to real estate investing, to the shady world of video ads.

Is it really something to worry about? We'll tell you when it causes concerns and when it doesn't. AND MORE INTERVIEW QUESTIONS THEY GAVE ME.

SEO job interview advice, some of the questions they asked me, and the general process. Bonus questions at the end of the episode.

People on the grumpyseoguy subreddit posted questions in my thread, and in this episode I answer them.

Have you found the contradictions?

There's a reason PBNs are called PRIVATE blog networks

Real SEO is a secretive industry. Listing clients on your website is an enormous breach of trust. The fact that they publicly discuss them is bad enough. But often they're lying. And a rant on marketing.

And what you should use instead.

Why you should never, ever, ever, ever work with an agency or consultant who talks about "secret sauce." And, the difference between white hat and black hat SEO! And what real "secret sauce" is (if it were real).

Additional topics: is it cheaper to rent links or do it yourself? And, do you need only expired domains -- what about new domains?

Like the most common thing I get asked

Think you're gonna get free authority? Ok bro.

How could anyone disagree?