Podcasts about Contextual

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Best podcasts about Contextual

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Latest podcast episodes about Contextual

The Ecommerce Alley
TEA 210: Contextual Scaling (Infinite Bucket System: Live From MPM Experience)

The Ecommerce Alley

Play Episode Listen Later Oct 27, 2025 69:06


Welcome to the scaling strategy that's part Meta mastery, part holy water, and part “I've lost my mind trying to scale these dang ads.”This podcast is the audio from our recent in-person event, where Josh unpacks how Meta's algorithm has evolved from “just target women who like dogs and wine” to a full-blown AI brain that demands context, not just good vibes.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Data Transforming Business
The Real Future of Data Isn't AI — It's Contextual Automation

Data Transforming Business

Play Episode Listen Later Oct 27, 2025 18:26


At Big Data LDN (BDL) 2025, Keboola CEO Pavel Dolezal presented a new data agent designed for all business users, not just engineers. With a mission to make AI, automation, and data easy to access, relevant, and useful across the organisation, Dolezal revealed that the data agent has been embedded with contextual intelligence and generative AI.“While we typically assist data engineers with building the pipeline, we took the same data agent and built a different environment for it — a chat-like environment. By default, the chat has context, knows what to do, knows where not to go,” the Keboola CEO unveiled on the Don't Panic It's Just Data podcast. In the EM360Tech podcast recorded live at BDL, Dolezal spoke to Christina Stathopoulos, the Founder of Dare to Data in the recent episode of the Don't Panic It's Just Data podcast. They talked about the new Keboola Data Agent and it plays a key role in AI-backed change and the growth of large language models (LLMs) in business.Context for AI-Backed Data Strategy Matters More“Anyone can be technical now. It's context that matters,” stated Dolezal, also the co-founder of Keboola. He presented a strong argument for why enterprise data strategies are falling short and how a new wave of smart tools will change that.“The pipeline of what you can do is limitless if you build it for people in business,” he added. “You can't keep data and AI just in the hands of engineers anymore. That model doesn't scale.”As businesses face a growing number of data sources — sometimes over 300 SaaS platforms and more than 80 departments — managing, governing, and activating that data has become a challenge. The appealing promise of AI often adds another layer of complexity.When AI Adds More ComplexityEnterprise leaders were told that AI would simplify data workflows. Instead, many found themselves managing disconnected tools and failed pilot projects.“We all read the MIT study. 95 per cent of AI proofs of concept don't make it to production,” the CEO of Keboola highlights. “Why? Because large language models (LLMs) need context. And enterprise data environments are anything but simple.”At Keboola, context is crucial, he emphasised. It includes not just metadata but also event logs, debug trails, and orchestration details, including the complete story behind every data product.“LLMs thrive on context. The more relevant context you provide, the better the outcome. But in today's data stack, where your context is spread across 15 tools, that's nearly impossible.”This is where Keboola's new Data Agent comes in. It is a generative AI interface built directly into data workflows, capable of understanding and acting on both the structure and state of a company's data.Watch the podcast for further insights on EM360Tech. Key TakeawaysFocus on context and domain knowledge rather than technical skills.Ease of acquiring technical skills compared to the importance of understanding business processes.Agents will run business processes both internally and externally.Need for infrastructure to support...

Startup Inside Stories
El NUEVO buscador de openAI, publicidad contextual y la PRESIÓN del private equity | tertulia itnig

Startup Inside Stories

Play Episode Listen Later Oct 24, 2025 142:51


Una tertulia que lo tiene todo: la guerra de la IA, el debate Google vs. OpenAI, la burbuja del hardware de Nvidia y la realidad de vender tu empresa a un Private Equity. ¿Qué pasa cuando dejas de ser CEO de tu propia compañía?Jorge Poyatos, cofundador de Seedtag, protagoniza esta charla y comparte la historia completa de una de las startups más exitosas de España. Partiendo de una idea en Google , Seedtag escaló hasta competir con ellos, facturar 400 millones de euros y emplear a 800 personas.En esta conversación profundizamos en temas críticos para cualquier fundador:La Venta a Private Equity: ¿Cómo es el proceso real? Jorge detalla su viaje completo: desde recibir una primera oferta hasta la entrada de un fondo en minoría (Oakley) y, un año después, la venta de la mayoría a un gigante (Advent).La Guerra de la IA: Analizamos el estado de la industria. ¿Es real la burbuja de IA? Hablamos del monopolio de Nvidia , el rol de Oracle , los mega-acuerdos de OpenAI con AMD y Broadcom y la estrategia de Google con sus TPUs.Google vs. OpenAI: Comentamos el lanzamiento del nuevo navegador Atlas de OpenAI y por qué, a pesar de todo, el tráfico de Google Search sigue en máximos históricos.Gestión y Liderazgo: La verdad sobre el modelo de 2 CEOs y la difícil decisión de apartarse y fichar a un CEO externo.Debate Cultural: Jorge da su polémica opinión sobre el teletrabajo ("es malísimo") y reflexionamos sobre la "granja de pollos" de la vida moderna.Consejos para Fundadores: Debatimos sobre el Pacto de Socios y las mejores estrategias para contratar y compensar (salario vs. stock options) a los primeros empleados.Síguenos en Twitter:• Bernat Farrero: @bernatfarrero• Jordi Romero: @jordiromero• César Migueláñez: @heycesrSOBRE ITNIG

Nerd Journey Podcast
Scope and Upside: The Importance of Contextual Communication with Milin Desai (2/3)

Nerd Journey Podcast

Play Episode Listen Later Oct 21, 2025 35:01


The Fresh Expressions Podcast
Food, Familia, and Fresh Expressions in Hispanic Communities

The Fresh Expressions Podcast

Play Episode Listen Later Oct 20, 2025 47:21


Marta never imagined she'd live in Mississippi—much less start a church. But God had other plans. In this episode, hear how Marta's love for her Hispanic community and passion for teaching became the spark for a new kind of church—one that began not in a sanctuary, but in a local library and around shared meals. As she gathered with children and families to read books in their language, moments of storytime and food became sacred opportunities to build relationships, nurture belonging, and share the love of Jesus.Discover how something as simple as gathering over a table or opening a book can become the foundation for a vibrant faith community—a beautiful fresh expression of church rooted in familia, hospitality, and hope.Marta Sobrino Bolen, the pastor of Glenfield United Methodist Church, has started a ministry for Latinos called La Misión that helps Latino families in three areas: family, community, and spiritual growth. La Misión currently includes a tutoring program, a food pantry, a clothes pantry, reading and writing skills, spiritual growth, and support to families who have just arrived to the US. Related Resources: Fresh Expressions Incubator - Dinner Church in Hispanic CommunitiesEmail us: podcasts@freshexpressions.com

IBM Analytics Insights Podcasts
Unlocking the Power of AI & Data: Expert Insights from Douwe Kiela, CEO of Contextual.ai

IBM Analytics Insights Podcasts

Play Episode Listen Later Oct 15, 2025 37:37


Send us a textWe're joined by Douwe Kiela, CEO of Contextual.ai and pioneer in RAG research. From deploying AI agents at Fortune 500 companies to shedding light on data privacy and security, Douwe shares his expertise and insights on how to make data simple, effective, and secure.00:46 Introducing Douwe Kiela01:37 RAG - Here to Stay or Go?06:59 LLMs with Context08:20 Making AI Successful10:34 Why Contextual AI?17:18 LLM versus SLMs20:28 Speed over Perfection22:07 Hallucinations26:02 Making AI Easy to Consume28:50 Defining an Agent32:53 Reaching Contextual AI33:14 The Contrarian View34:37 The Risks of AI36:53 For FunLinkedIn: linkedin.com/in/douwekielaWebsite: https://contextual.ai/ Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Making Data Simple
Unlocking the Power of AI & Data: Expert Insights from Douwe Kiela, CEO of Contextual.ai

Making Data Simple

Play Episode Listen Later Oct 15, 2025 37:37


Send us a textWe're joined by Douwe Kiela, CEO of Contextual.ai and pioneer in RAG research. From deploying AI agents at Fortune 500 companies to shedding light on data privacy and security, Douwe shares his expertise and insights on how to make data simple, effective, and secure.00:46 Introducing Douwe Kiela01:37 RAG - Here to Stay or Go?06:59 LLMs with Context08:20 Making AI Successful10:34 Why Contextual AI?17:18 LLM versus SLMs20:28 Speed over Perfection22:07 Hallucinations26:02 Making AI Easy to Consume28:50 Defining an Agent32:53 Reaching Contextual AI33:14 The Contrarian View34:37 The Risks of AI36:53 For FunLinkedIn: linkedin.com/in/douwekielaWebsite: https://contextual.ai/ Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Silicon Valley Tech And AI With Gary Fowler
Beyond Personalization — The Rise of Contextual AI in Travel

Silicon Valley Tech And AI With Gary Fowler

Play Episode Listen Later Oct 13, 2025 30:07


What if your trip planner understood your mood, the weather, and your schedule—before you even asked?Join us for a deep dive into how contextual AI is reshaping the future of travel experiences. This episode explores how SIMPLENIGHT's intelligent orchestration engine goes beyond personalization—adapting to real-time context, emotions, and environments to predict what travelers need at every moment.From anticipating preferences to automating perfect timing, discover how contextual AI is redefining the standard of service across hospitality, travel, and entertainment.✨ Key Insights:How contextual AI moves beyond personalization to true understanding.The power of real-time orchestration in creating frictionless experiences.Why anticipating traveler intent is the next frontier of smart travel.Tune in and explore the next evolution of travel intelligence — where every journey feels personally designed, effortlessly delivered.#ContextualAI #TravelTech #AIOrchestration #Personalization #CustomerExperience #PredictiveAI #JourneyIntelligence #RealTimeAI #HospitalityTech #Simplenight #SmartTravel #ExperienceDesign

GospelWay Baptist Church
The Practice of Contextual Preaching

GospelWay Baptist Church

Play Episode Listen Later Oct 9, 2025 78:39


Gospelway Conference 2025 with J. Ryan Davidson

Shift AI Podcast
Building Contextual AI for Teams with VP Product of Slack, Shalini Agarwal

Shift AI Podcast

Play Episode Listen Later Oct 9, 2025 33:01


Shift AI is brought to you by Clause, a legal AI platform, and is syndicated by GeekWire.In this episode of the Shift AI Podcast, Shalini Agarwal, VP of Product at Salesforce overseeing Slack's AI and search capabilities, joins host Boaz Ashkenazy to explore how AI is transforming workplace collaboration from the inside out. With 17 years of experience at Google and now leading AI innovation at one of the world's most widely used workplace platforms, Shalini offers unique insights into how billions of weekly messages are being augmented with intelligent agents and contextual AI.From her journey as a seasoned product manager to spearheading Slack's evolution into an agentic work operating system, Shalini reveals how teams are already using AI search, channel experts, and multiplayer agents to unlock institutional knowledge and streamline productivity. The conversation dives into the future of human-agent collaboration, the importance of contextual AI that works in the flow of work, and how Slack is positioning itself as the perfect platform for the next generation of workplace intelligence. If you're curious about how AI agents will reshape team productivity and what the future holds for contextual, collaborative AI experiences, this episode provides invaluable insights from someone building the future of work today.Chapters:[02:00] Shalini's Background and Product Management Evolution[04:43] Slack's AI Vision and Work Operating System[09:17] Real-World AI Integration Examples at Slack[12:26] The Power of Contextual AI in Workflow[13:56] Customer Adaptation and AI Journey Patterns[16:02] Agents vs Assistants: Understanding the Difference[18:14] Surprising Customer Use Cases and Open Text Box Innovation[21:22] Multiplayer AI Experiences and Team Collaboration[25:20] Security, Privacy, and Enterprise Data Protection[25:49] Multiplayer Native Agents Preview[27:44] The Future of Work: Agentic and ContextualConnect with Shalini AgarwalLinkedIn: https://linkedin.com/in/shaliniprofile/ Connect with Boaz AshkenazyLinkedIn: https://linkedin.com/in/boazashkenazy Email: info@shiftai.fm Shift AI is brought to you by Clause, a legal AI platform, and is syndicated by GeekWire.

Masters of Privacy (ES)
Alba Carrasco: ¿Es una quimera la publicidad contextual?

Masters of Privacy (ES)

Play Episode Listen Later Oct 9, 2025 43:24


Alba Carrasco es abogada especializada en privacidad y derecho digital, con una sólida trayectoria en el ecosistema AdTech. Combina la perspectiva legal con el conocimiento práctico del sector para impulsar modelos de publicidad más transparentes y respetuosos con los usuarios.Con Alba hemos revisitado el concepto de la publicidad contextual para entender cómo resiste este santo grial el envite de un mercado programático relativamente inflexible. En el cocktail de nuestra entrevista hemos ido arrojando ingredientes variopintos, incluyendo los mecanismos de recabado de intereses mediante el consumo de contenidos, el Topics API del Privacy Sandbox, la decisión de la CNIL sobre Criteo, la sentencia reciente del SRB, o los cambios propuestos a la directiva ePrivacy.Referencias:* [Registro]: Curso de publicidad digital respetando la privacidad, APEP-IA* Alba Carrasco en LinkedIn* Caso Criteo (CNIL, 2023) en Francia, publicado por el Comité Europeo de Protección de Datos* Sentencia del SRB sobre el umbral entre datos pseudonimizados y datos anónimos: entrevista a Peter Craddock (Masters of Privacy, 2025 - en inglés)* (Diagrama) Histórico de “consentimiento o pago” entre Meta y los medios, llevando al escenario “pseudocontextual” de anuncios ininterrumpidos en Instagram y Facebook (Masters of Privacy)* Oracle acuerda pagar 115 millones de dólares para poner fin a la demanda por la reventa de datos personales por parte de su DMP (julio de 2024)* Topics API en el contexto de la interpretación más reciente del artículo 5.3 de la directiva ePrivacy: entrevista a Alan Chapell (mayo de 2024)* La Comisión Europea se plantea introducir cambios en la normativa de ePrivacy para acabar con los faldones de cookies (septiembre de 2025). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe

The Fresh Expressions Podcast
Church Inside Senior Living Communities

The Fresh Expressions Podcast

Play Episode Listen Later Sep 29, 2025 45:18


What does it look like to build a vibrant Christian community in a senior living center—one of the loneliest places in our culture?In this episode, we sit down with Jon Moody, leader of Park Place Community in Fort Wayne, Indiana, to hear how a Fresh Expression of Church is reshaping life in senior living. From vulnerability and loneliness to newfound belonging and faith, Jon shares the surprising blessings of starting this ministry—and the simple practices of showing up and listening that make all the difference.Park Place Community is more than a program; it's changing culture, creating connection, and showing that even later in life, people are finding their place at the table with Jesus. Whether you serve seniors, lead in ministry, or simply care about belonging, this story will inspire you to imagine what's possible when the church shows up in unexpected places.Pastor Jon Moody received his Master of Divinity from Trinity Evangelical Divinity School (Deerfield, IL) in 1998. He was ordained by the Evangelical Free Church of America, then planted and served Hope Community Church for 22 years, before moving to Fort Wayne in 2019 to serve as a hospice chaplain.He served in that role until August of 2023 when he left to plant Park Place Community Church - a Fresh Expression of Church. Jon and his wife Beth have two married daughters and are the proud grandparents of eight!

Terminal Value
Reading the Room: Situational Mastery & Contextual Intelligence

Terminal Value

Play Episode Listen Later Sep 26, 2025 37:46


Most leaders think they're setting the tone—but often, it's someone else. Matt breaks down how to identify the real influencers in the room, recognize subtle shifts, and build a repeatable process for situational mastery.From his decades in sports medicine and leadership research, Matt shows how the same tools used to train Olympic athletes apply to executives, dads, and anyone navigating high-stakes conversations.TL;DR* Situational mastery ≠ luck: it's about recognizing, reordering, responding, and reflecting (the R4 framework).* Invisible cues rule the room: deep sighs, eye rolls, micro-pauses—miss these and you miss the moment.* Leaders aren't always the influencers: figure out who others look to for cues, and win them as allies.* Tacit knowledge = wisdom: mastery comes from integrating hindsight, insight, and foresight (3D thinking).* The pace of change breaks hindsight: you can't solve today's problems with yesterday's logic—blend past, present, and future.* No solo mastery: like Dickens' Scrooge, you need “ghosts” (mentors, coaches, truth-tellers) to correct blind spots.Memorable lines* “The metrics of success shift every time the room shifts.”* “Most leaders think they're setting the tone—usually, they're not.”* “Tacit knowledge is intuition you can trust, and it can be learned.”* “You can't solve today's problems with yesterday's logic.”* “Every leader needs to know their Kissinger in the room.”GuestMatt Kutz, PhD — Professor of Sports Medicine & Athletic Training; VP of the World Federation of Athletic Training and Therapy; author of 8+ books on leadership, human performance, and global strategy.LinkedIn: https://www.linkedin.com/in/drmattkutz/Website: http://www.matthewkutz.comWhy this mattersLeaders today operate in a VUCA world—volatile, uncertain, complex, ambiguous. Titles don't guarantee influence, and old playbooks don't work. Contextual intelligence bridges the gap between knowing and being: it's not just about logic or intuition, but the fusion of both in real time.If you want to lead effectively—whether in boardrooms, classrooms, or family rooms—you need the ability to read the invisible cues, reframe priorities on the fly, and adapt without losing credibility.Call to ActionIf this conversation lit something up for you, don't just let it fade. Come join me inside the Second Life Leader community on Skool. That's where I share the frameworks, field reports, and real stories of reinvention that don't make it into the podcast. You'll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.https://secondlifeleader.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.com

The Fresh Expressions Podcast
Introducing Season 7

The Fresh Expressions Podcast

Play Episode Listen Later Sep 22, 2025 1:16


Welcome to Season seven of the Fresh Expressions Podcast. I'm your host, Heather Jallad. This season, we're diving into the streams of Fresh Expressions — from senior adults and recovery ministry, to arts, outdoors, recreation, and more.Each month, you'll hear directly from practitioners who are navigating these fresh ways of being church in the world. Their stories will spark your imagination and encourage you to see where God is already at work in your community and how you might join in!So whether you're a pastor, lay leader, or simply curious about how church can thrive beyond the walls, join us for Season seven of the Fresh Expressions Podcast.

Dev Interrupted
Why enterprise AI lives or dies on applied research | Contextual AI's Elizabeth Lingg

Dev Interrupted

Play Episode Listen Later Sep 16, 2025 54:12


What does it take to transform a brilliant AI model from a research paper into a product customers can rely on? We're joined by Elizabeth Lingg, Director of Applied Research at Contextual AI (the team behind RAG), to explore the immense challenge of bridging the gap between the lab and the real world. Drawing on her impressive career at Microsoft, Apple, and in the startup scene, Elizabeth details her journey from academic researcher to an industry leader shipping production AI. Elizabeth shares her expert approach to measuring AI impact, emphasizing the need to correlate "inner loop" metrics like accuracy with "outer loop" metrics like customer satisfaction and the crucial "vibe check." Learn why specialized, grounded AI is essential for the enterprise and how using multiple, diverse metrics is the key to avoiding model bias and sycophancy. She provides a framework for how research and engineering teams can collaborate effectively to turn innovative ideas into robust products. Check out:Register now: Closing the AI gap: Exceeding executive expectations for AI productivityFollow the hosts:Follow BenFollow AndrewFollow today's guest(s):Learn more about Contextual AI: Contextual.ai WebsiteFollow Contextual AI on Social Media: LinkedIn | X (formerly Twitter)Connect with Elizabeth: LinkedInReferenced in today's show:Throwing AI at Developers Won't Fix Their ProblemsWhy language models hallucinatei ran Claude in a loop for three months, and it created a genz programming language called cursedSupport the show: Subscribe to our Substack Leave us a review Subscribe on YouTube Follow us on Twitter or LinkedIn Offers: Learn about Continuous Merge with gitStream Get your DORA Metrics free forever

The Chris Voss Show
The Chris Voss Show Podcast – Design Empathy and Contextual Awareness: Frames of Reference for the 21st Century Creative by Wayne K. Li

The Chris Voss Show

Play Episode Listen Later Sep 15, 2025 33:59


Design Empathy and Contextual Awareness: Frames of Reference for the 21st Century Creative by Wayne K. Li https://www.amazon.com/Design-Empathy-Contextual-Awareness-Reference/dp/1529438217 https://id.gatech.edu/people/wayne-li One of the biggest challenges facing designers across all fields is not simply in the design of the product or service itself, but rather how to arrive at a design solution that resonates with a target audience, that will have a higher than likely chance at market adoption, and that will avoid negatively impacting society or the environment. What are the skills that can be employed by a student or young professional creative early on that enable them to identify the issues at work and address them? By understanding design from human-centered perspectives - both from the customer's and the producer's point of view - innovative, resonant designs are possible. Design Empathy and Contextual Awareness demystifies the "fuzzy" front end of the design process, where research methods mix with business trends and marketing. The accessible, authoritative text presents design as neither merely a "trade" skill nor an exercise in personal creative vision, but rather the application of multiple mindsets and practices, built around a process of alternating points of view (or "frames"). As well as covering theory and process, this visually engaging book also provides real-life business examples and applicable templates to help designers hone their empathy and contextual awareness in order to more directly and efficiently achieve successful design outcomes. Chapters cover: Laying a foundation: design as a whole-brain activity Design behaviors: design as a whole-life activity Empathy: cognitive and emotional empathy, and compassionate concern Contextual awareness: cultivating your designer's sixth senseAbout the author Wayne K. Li is the James L. Oliver Professor, holding a joint position between the Colleges of Design and Engineering at Georgia Institute of Technology. He leads joint teaching initiatives and advances interdisciplinary collaboration between mechanical engineering and industrial design through classes and the Innovation and Design Collaborative, also known as the "Design Bloc," while also serving as a principal design consultant at Wayne Li Design. Li's research areas include ethnographic research, multidisciplinary education, and human-machine interaction in transportation design. His career spans industry and academia. Li has led innovation and market expansion for Pottery Barn seasonal home products, taught in Stanford University's design program, led interface development at Volkswagen of America's Electronics Research Laboratory, and developed corporate brand and vehicle differentiation strategies at Ford Motor Company. He has also worked as a product designer at IDEO Product Development. Li holds a Master of Science in Engineering from Stanford University, and undergraduate degrees in Fine Arts (Design) and Mechanical Engineering from the University of Texas at Austin.

The Tech Blog Writer Podcast
3417: Inflection AI and the Rise of Contextual Intelligence

The Tech Blog Writer Podcast

Play Episode Listen Later Sep 11, 2025 32:10


Here's the thing. Most enterprise AI pitches talk about scale and speed. Fewer talk about trust, tone, and culture. In this conversation with Inflection AI's Amit Manjhi and Shruti Prakash, I explore a different path for enterprise AI, one that combines emotional intelligence with analytical horsepower, enabling teams to ask more informed questions of their data and receive answers that are grounded in context. Amit's story sets the pace. He is a three-time founder, a YC alum, and a CS PhD who has solved complex problems across mobile, ad tech, and data. Shruti complements that arc with a product lens shaped by real operational trenches, from clean rooms to grocery retail analytics.  Together, they built BoostKPI during the pandemic, transforming natural language into actionable insights, and then joined Inflection AI to help refocus the company on achieving enterprise outcomes. Their shared north star is simple to say yet tricky to execute. Make data analysis conversational, accurate, and emotionally aware so people actually use it. We unpack Inflection's shift from Pi's consumer roots to privacy-first enterprise tools. That history matters because it gives the team a head start on EQ. When you combine a deep well of human-to-AI conversations with modern LLMs, you get systems that explain, probe, and adapt rather than dump charts and call it a day.  Shruti breaks down what dialogue with data looks like in practice. Think back-and-forth exchanges that move from "what happened" to "why it happened," then on to "where else this pattern appears" and "what to do next," all grounded in an organization's language and values. Amit takes us under the hood on deployment choices and ownership. If a customer wants on-prem or VPC, they get it. If they're going to fine-tune models to their vernacular, they can. The model, the insights, and the guardrails remain in the customer's control. I enjoyed the honesty around adoption. Chasing AGI makes headlines, but it rarely helps a merchandising manager spot an early drop in lifetime value or a CX lead understand churn risk before quarter end. The duo keeps the conversation grounded in everyday questions that drive numbers and reduce meetings. They describe a path where EQ and IQ come together to form what Shruti calls contextual intelligence, and where brands can trust AI agents to assist without losing ownership or voice. If you care about making data useful to more people, and you want AI that sounds like your company rather than a generic assistant, this one is for you. We cover startup lessons, the reality of cofounding as a couple during lockdowns, and how Inflection is working with large enterprises to bring conversational analysis to real workloads. It is a grounded look at where enterprise AI is heading, and a timely reminder that technology should elevate humans, not replace them. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA

Under the Influence with Martin Harvey
Getting the best clinical results for people with Dr Keiran Shanahan

Under the Influence with Martin Harvey

Play Episode Listen Later Sep 10, 2025 53:28


This week on Under the Influence, Martin talks with Dr Keiran Shanahan.Keiran recently went through open-heart surgery. Nine weeks out of practice. A front-row seat to what medicine does brilliantly, and what chiropractic uniquely adds.We dig into:Contextual effects: how the first hello, visit rhythm, and practitioner certainty change outcomes.Function before feeling: why objective tests before symptoms isn't just science, it's smart communication.Avoiding nocebo traps while still being honest about the limitations of matter.Simple, repeatable moves that can turn a good adjustment into a life-changing experience.Short on theory. Long on practical insights you can use in practice tomorrow.The article we reference is https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2025.1537242/fullTo learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com

Sovereign Grace Community Church
Daniel's Seventy Weeks and the New Covenant - Contextual Considerations

Sovereign Grace Community Church

Play Episode Listen Later Sep 7, 2025 43:34


This message examines the historical and contextual background of Daniel's "seventy weeks" prophecy. This passage is commonly viewed as focusing on the "end-times" and God's "time clock" for Israel culminating with Jesus' second coming at the end of this age. But a different understanding emerges when it is examined closely and carefully in its historical setting according to its contextual concerns.

Diseño y Diáspora
650. Diseño crítico y contextual (Colombia). Una charla con Cristiam Sabogal

Diseño y Diáspora

Play Episode Listen Later Aug 31, 2025 44:49


Cristiam Sabogal Salazar es un profesor y diseñador industrial colombiano. Hablamos en esta entrevista del diseño especulativo, del diseño crítico, del gusto y del poder. Nos contó varios de sus proyectos con estudiantes de diseño. Cristian nos hace muchas buenas preguntas y nos deja pensando en la dimensión ciudadana de la innovación y en un futuro para el diseño más crítico y arraigado al contexto. Cristiam nos recomienda: Brad HaylockJames AugerSpeculative DesignSpeculative Everything. Design Fiction and Social Dreaming de Antony Runne y Fiona Raby. Decolonizar la mente de Ngugi wa Thiong'o Esta entrevista es parte de las listas: Futuros y diseño, Colombia y diseño, Transporte y diseño y  Educación en diseño. 

Upaya Zen Center's Dharma Podcast
Dogen Seminar 2025: The Art of Contextual Teaching (6 of 8)

Upaya Zen Center's Dharma Podcast

Play Episode Listen Later Aug 27, 2025 67:52


In the sixth session of Upaya's Dogen Seminar, the faculty engage in a rich exploration of Dogen's use of language, paradox, and poetry as spiritual communication. Heine highlights how paradox functions as […]

Thriving on Overload
Suranga Nanayakkara on augmenting humans, contextual nudging, cognitive flow, and intention implementation (AC Ep16)

Thriving on Overload

Play Episode Listen Later Aug 27, 2025 31:08


The post Suranga Nanayakkara on augmenting humans, contextual nudging, cognitive flow, and intention implementation (AC Ep16) appeared first on Humans + AI.

SAGE Sociology
Journal of Health and Social Behavior - Stability and Volatility in the Contextual Predictors of Working-Age Mortality in the United States

SAGE Sociology

Play Episode Listen Later Aug 26, 2025 16:34


Author Jennifer Karas Montez discusses the article, "Stability and Volatility in the Contextual Predictors of Working-Age Mortality in the United States," published in the September 2025 issue of the Journal of Health and Social Behavior.

Experience Strategy Podcast
Did Saks Global Make a $600 Million Mistake With It's Personalization Platform?

Experience Strategy Podcast

Play Episode Listen Later Aug 21, 2025 26:40


In an August 14th Vogue Business article by Madeleine Schultz , Saks Global, the parent company of Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman, discussed its personalisation strategy and an investment of $600 million for it's new platform. The only problem is: based on the article, we think they got it wrong. In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton delve into the evolving landscape of personalization in retail, particularly focusing on Saks Global's new strategies. They discuss the importance of understanding customer modes, the role of contextual data, and the challenges faced by traditional personalization approaches. The conversation highlights the need for brands to meet customers where they are, especially in the age of social shopping, and emphasizes the integration of online and offline experiences to enhance customer engagement. This episode is brought to you by The Cargo Agency and Feedback Now. Takeaways Personalization is a form of customization for individuals. Saks has invested heavily in personalization strategies. Modes thinking is crucial for effective personalization. Contextual data is essential for understanding customer needs. Traditional personalization approaches may feel outdated. Social shopping is a growing trend in retail. Brands must meet customers where they are online. Integration of online and offline experiences is key. Personalization should not just be about demographics. The future of retail lies in innovative and brave strategies. Chapters 00:00 Introduction to Personalization in Retail 02:57 Exploring Hyper-Personalization Strategies 05:55 The Importance of Context in Personalization 09:05 The Role of AI and Machine Learning 11:57 Challenges of Traditional Retail Personalization 14:49 The Shift Towards Social Shopping 17:45 Integrating Online and Offline Experiences 20:48 Future Directions for Retail Personalization Read more https://www.voguebusiness.com/story/consumers/inside-saks-globals-personalisation-strategy?utm_source=chatgpt.com Podcast Sponsors: Learn how to inspire advocacy https://www.thecargoagency.com Register for a free pilot program with Feedback Now https://marketing-info.feedbacknow.com/free-pilot Learn more about Stone Mantel https://www.stonemantel.co Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com  

The Fresh Expressions Podcast
A Cross-Atlantic Conversation on Discipleship with Mark Robinson

The Fresh Expressions Podcast

Play Episode Listen Later Aug 4, 2025 41:01


In this special crossover episode between Fresh Expressions North America and Fresh Expressions UK, hosts Mark and Heather dive into a rich conversation on discipleship. Mark shares his journey into the Fresh Expressions movement, while Heather highlights recent work in the Church of England around the Fruitfulness Framework—a research project exploring the spiritual impact of fresh expressions of church. Together, they reflect on how starting fresh expressions is not only forming new disciples but also renewing discipleship within the inherited church.

Trainer's Bullpen
EP50 “Mental Toughness' with Professor Adam Nicholls

Trainer's Bullpen

Play Episode Listen Later Aug 1, 2025 65:45


SummaryIn this episode of Trainer's Bullpen, host Chris Butler welcomes Professor Adam Nichols back to the Bullpen to discuss the concept of mental toughness, particularly in the context of law enforcement training. They explore the definitions of mental toughness and resilience, the importance of developing these traits in high-pressure situations, and the role of coaches in fostering a supportive environment. The conversation delves into practical strategies for enhancing mental toughness through training, including creating pressure situations, balancing stress levels, and promoting a mastery climate. Additionally, they discuss the significance of self-reference goals and the impact of mental imagery on performance readiness. In this conversation, Adam discusses the intricate relationship between mental toughness, sport intelligence, and performance. He emphasizes the importance of mental imagery, feedback, and the role of optimism in enhancing mental toughness. The discussion also covers the significance of creating a mastery climate in training environments, where individuals can focus on improvement rather than merely meeting minimum standards. Adam outlines practical strategies for teaching mental skills, including coping effectiveness training, concentration techniques, and the importance of self-determined goal setting.Takeaways• Mental toughness is the ability to manage stress and perform well under pressure.• Mental toughness and resilience are closely related constructs.• Law enforcement officers may face sudden high-pressure situations requiring mental toughness.• Mental toughness can be developed through training and exposure to pressure.• Creating pressure situations in training helps enhance mental toughness.• Trainers should monitor individual responses to pressure during training.• A supportive trainer-performer relationship is crucial for developing mental toughness.• Fostering a mastery climate promotes self-improvement and reduces anxiety.• Self-reference goals focus on personal improvement rather than comparison to others.• Contextual accuracy in training environments enhances performance readiness. • Mental toughness is linked to mental imagery.• Higher levels of ‘game intelligence' correlate with mental toughness.• Feedback is essential for developing mental toughness.• Optimism enhances performance and reduces pessimism.• Creating a mastery climate encourages improvement.• Coping effectiveness training helps manage stress.• Challenge appraisal positively affects performance.• Concentration can be improved with cue words.• Self-determined goals lead to better performance.• Minimum standards can limit performance; intrinsic motivation is key.

The Near Memo
The Future of Maps: User Focused, Contextual & Integrated AI with Goetz Weber

The Near Memo

Play Episode Listen Later Jul 31, 2025 47:38


Send us a textGreg Sterling and Mike Blumenthal talk with mapping expert Goetz Weber about why today's maps fail to deliver personalized, contextual experiences — and what needs to change. From intent modeling to the limits of monetization, from ChatGPT to Snap Maps, Goetz lays out a compelling vision for mapping 2.0: visual, social, and powered by AI. For relevant links and a transcript visit our site. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Helping organisations thrive with Julian Roberts
Dr Torben Norby | Contextual Leadership: How to Adapt Your Style Without Losing Your Authenticity

Helping organisations thrive with Julian Roberts

Play Episode Listen Later Jul 28, 2025 34:02


In this compelling episode, Dr. Torben Norby shares his expertise on contextual leadership, drawing from over two decades of experience spanning military service, retail management, and international business transformation. Torben breaks down contextual leadership into three core disciplines: understanding your context by identifying crucial performance factors, matching your leadership style through the balance of opening/closing and directing/sharing approaches, and actively shaping organisational structures and culture to promote performance. He reveals how military concepts like "leading through intent" have evolved into civilian applications, and shares a powerful real-world case study of helping a European organisation adapt during the Ukraine conflict by decoupling interdependencies and building contingent responses. Throughout the conversation, Torben addresses the challenge every leader faces: how to remain authentic while adapting to different contexts, whether leading a production team versus a marketing department, or managing across cultures from Denmark to China. He emphasises that successful contextual leadership requires building common ground around shared values and principles, then leveraging diversity rather than being fragmented by it. The episode concludes with Torben's warning about the most common implementation mistake: failing to involve people in organisational alignment, reminding us that "you can't tell an organisation to align - you can only do that by mobilisation and enrollment."   Connect with Torben: LinkedIn: https://www.linkedin.com/in/drnoerby/ Website:  https://drnoerby.com/     ##########   If you are looking for a Blueprint to help you and your business manage uncertainty, deal with failure and navigate change then reach out to Julian at: julian@julianrobertsconsulting.com   You can buy my book "Weathering the Storm: A Guide to Building Resilient Teams" on Amazon: https://www.amazon.co.uk/dp/B0DFTYN2Y2

MarTech Podcast // Marketing + Technology = Business Growth
Game plan for integrating AI into contextual targeting campaigns

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jul 25, 2025 3:51


Contextual advertising is evolving with AI integration. Kerel Cooper, CMO at GumGum, shares how advertisers can deliver effective campaigns without relying on personal data. He explains how AI-powered contextual targeting tools can identify relevant content environments, maintain brand safety, and scale advertising efforts across emerging digital platforms while preserving user privacy. Show Notes Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Game plan for integrating AI into contextual targeting campaigns

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Jul 25, 2025 3:51


Contextual advertising is evolving with AI integration. Kerel Cooper, CMO at GumGum, shares how advertisers can deliver effective campaigns without relying on personal data. He explains how AI-powered contextual targeting tools can identify relevant content environments, maintain brand safety, and scale advertising efforts across emerging digital platforms while preserving user privacy. Show Notes Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
Arguing against the effectiveness of AI in contextual advertising

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jul 24, 2025 3:57


AI's role in contextual advertising is under scrutiny. Kerel Cooper, CMO at GumGum, challenges conventional thinking about digital advertising channels and data usage. He explains how contextual targeting works across display, video, and podcast formats without relying on personal data, while sharing insights on why video has become his top channel choice for reaching today's consumers. Show Notes Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Arguing against the effectiveness of AI in contextual advertising

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Jul 24, 2025 3:57


AI's role in contextual advertising is under scrutiny. Kerel Cooper, CMO at GumGum, challenges conventional thinking about digital advertising channels and data usage. He explains how contextual targeting works across display, video, and podcast formats without relying on personal data, while sharing insights on why video has become his top channel choice for reaching today's consumers. Show Notes Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
Investing more in AI for contextual ad creation vs in human-created media for ads

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jul 23, 2025 3:54


AI-powered contextual targeting is transforming advertising strategies. Kerel Cooper, Chief Marketing Officer at GumGum, explains how contextual advertising tools can deliver effective campaigns without relying on personal data. He discusses how AI's ability to understand content context creates more relevant ad placements, addresses skepticism about AI's comprehension of human nuance, and highlights how these technologies continue to improve efficiency while respecting user privacy. Show Notes Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Investing more in AI for contextual ad creation vs in human-created media for ads

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Jul 23, 2025 3:54


AI-powered contextual targeting is transforming advertising strategies. Kerel Cooper, Chief Marketing Officer at GumGum, explains how contextual advertising tools can deliver effective campaigns without relying on personal data. He discusses how AI's ability to understand content context creates more relevant ad placements, addresses skepticism about AI's comprehension of human nuance, and highlights how these technologies continue to improve efficiency while respecting user privacy. Show Notes Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
Contextual targeting more important than cookie-based targeting?

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jul 22, 2025 4:20


Cookie deprecation is reshaping digital advertising strategies. Kerel Cooper, CMO at GumGum, explains how contextual targeting delivers effective advertising without relying on personal data. He discusses AI-powered contextual intelligence tools that analyze content for brand safety and suitability, while sharing how marketers can leverage these technologies to maintain campaign performance in a privacy-first digital landscape. Show Notes Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Contextual targeting more important than cookie-based targeting?

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Jul 22, 2025 4:20


Cookie deprecation is reshaping digital advertising strategies. Kerel Cooper, CMO at GumGum, explains how contextual targeting delivers effective advertising without relying on personal data. He discusses AI-powered contextual intelligence tools that analyze content for brand safety and suitability, while sharing how marketers can leverage these technologies to maintain campaign performance in a privacy-first digital landscape. Show Notes Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth

Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual targeting has evolved beyond basic URL matching to analyze entire page content, audio files, and video frames. Modern contextual tools now identify consumer mindset and emotional states to deliver more relevant messaging, while helping brands expand their reach beyond obvious content categories through sophisticated propensity modeling and real-time optimization. Show Notes Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Fresh Expressions Podcast
From Hanging Out to Exploring Faith: Discipleship in a Fresh Expression with J.R. Briggs

The Fresh Expressions Podcast

Play Episode Listen Later Jul 21, 2025 35:44


In this episode, Heather and J.R. dive into the challenges and opportunities of discipleship in new forms of church. They explore why so many people get stuck in the “hanging out” phase and how churches can gently and intentionally invite them into deeper faith conversations.J.R. unpacks the importance of both mindset and heartset when approaching discipleship, offering insight into how posture shapes practice. Together, they introduce key ideas from the new course, "From Hanging Out to Exploring Faith," and share practical ways to move toward meaningful spiritual growth in Fresh Expressions of Church.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual targeting has evolved beyond basic URL matching to analyze entire page content, audio files, and video frames. Modern contextual tools now identify consumer mindset and emotional states to deliver more relevant messaging, while helping brands expand their reach beyond obvious content categories through sophisticated propensity modeling and real-time optimization. Show Notes CHAPTERS: 00:15: History of Contextual Targeting02:18: Contextual vs. Cookie Targeting04:22: Expanding Audience Reach07:12: AI-Powered Content Analysis09:35: Right Person, Right Time11:42: Live Event Targeting Trends14:10: Marketing During UncertaintyCONNECT:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterAI-Powered Contextual Ad Targeting: The Evolution of Smarter AdvertisingIn today's privacy-conscious digital landscape, contextual advertising is experiencing a renaissance. Kerel Cooper, Chief Marketing Officer at GumGum, joins the podcast to explain how contextual targeting has evolved from basic URL-based approaches to sophisticated AI-powered systems that understand content at a deeper level. With over 20 years of digital media experience, Cooper provides valuable insights into how GumGum's contextual-first digital advertising platform helps brands deliver relevant messages without relying on personal data.The Evolution of Contextual AdvertisingContextual advertising has transformed dramatically since its early days. "Originally, contextual advertising was all about targeting based on the URL, maybe doing some targeting based on keywords," explains Cooper. "If you were at domain.com/autos, we were targeting you in the auto section and you became an auto intender." Today's contextual advertising is far more sophisticated, using AI to analyze entire pages of text, audio files, and videos frame-by-frame to understand content in its proper context and determine consumer mindset.Beyond Basic Domain TargetingModern contextual advertising goes beyond simply matching ads to domain categories. GumGum's technology can analyze the emotional state of users based on the content they're consuming and make intelligent assumptions about their interests. For example, a recent case study with Mars pet care products demonstrated how contextual targeting could expand reach beyond obvious pet-related content. By using GumGum's "Mindset Graph," Mars discovered that their target audiences (heavy dog food buyers, new puppy parents) also consumed content in categories like home and garden, food and drink, and travel – resulting in an 89% higher view-through rate compared to their standard targeting approaches.The AI Advantage in Contextual TargetingAI is at the heart of modern contextual advertising's effectiveness. GumGum's technology uses artificial intelligence to understand the entire content of articles, audio files, and videos, then determines the likely mindset of consumers engaging with that content. This allows for delivering not just the right brand message, but delivering it when consumers are in the optimal mindset to engage with it. As Cooper notes, "You can deliver ads anywhere, you can buy impressions anywhere, but that doesn't mean that they're meaningful."The Right Person, Right Place, Right TimeThe key to effective contextual advertising is understanding when consumers are in the right mindset to receive your message. While no targeting method is perfect, GumGum's technology optimizes throughout campaigns to improve performance. The system can even adapt to real-time events and emotional states – for example, delivering different messages to fans of wi ing versus losing sports teams during a championship game, with perhaps "champagne ads for the wi ers and whiskey ads for the losers."Why Marketers Are Embracing Contextual AdvertisingWith 72% of marketers now using contextual advertising, it's clear this approach is gaining momentum. This growth stems from several factors: increasing privacy regulations limiting cookie-based targeting, marketers seeking to build emotional co ections with consumers, and the improved effectiveness of AI-powered contextual solutions. Cooper advises that regardless of economic uncertainty, "the worst thing that you could do is kill off budgets, pull back from marketing." Instead, marketers should leverage tools like contextual advertising that can reach consumers more efficiently and effectively.ConclusionAs third-party cookies fade away and privacy concerns mount, contextual advertising offers marketers a powerful alternative that doesn't rely on personal data. The evolution from simple domain targeting to sophisticated AI-powered content analysis has transformed contextual advertising into a highly effective approach for reaching consumers in the right mindset. By understanding not just what content people are consuming but the context and emotional state in which they're consuming it, marketers can deliver more meaningful, relevant messages that resonate with their audience and drive better results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Leave Your Mark
Contextual Compassion and Tactical Empathy with Megan Young

Leave Your Mark

Play Episode Listen Later Jul 15, 2025 66:12


Send us a textThis week's guest, Megan Young, is a lifelong learner of optimizing for human performance, health and welfare, strategic integration of sport science, human optimization technology, data systems, and leading cross-functional management to support winning organizations. With over 15 years of high-performance experience, she's applied these areas of expertise in various roles, including Strength Coach and High-Performance Director spanning collegiate athletics, and women's and men's professional soccer. Coach Young ensures her coaching leverages data-influenced decision making, contextual compassion, and tactical empathy. She has been fortunate to train elite US and international athletes, Olympians, CONCACAF Champions, and World Cup Champions. She is often sought after as a thought leader, speaker, and expert in the evolution of the global coaching paradigm and was honored by being selected as the  2023 NSCA Pro Strength Coach of the Year. Outside of her professional commitments, she elevates and educates in conversations of cancer, specifically leukemia awareness, as she is a current survivor herself (2015). Other areas of her invested time are in any activity in an ocean or lake, hiking, pickleball, and reading articles that challenge her current perspective. She resides in Seattle with her dear pup, Kilo, and her fiancé. Enjoy! If you liked this EP, please take the time to rate and comment, share with a friend, and connect with us on social channels IG @Kingopain, TW @BuiltbyScott, LI+FB Scott Livingston. You can find all things LYM at www.LYMLab.com, download your free Life Lab Starter Kit today and get busy living https://lymlab.com/free-lym-lab-starter/Please take the time to visit and connect with our sponsors, they are an essential part of our success:www.ReconditioningHQ.comwww.FreePainGuide.com

Leading Well Podcast
Navigating the Complexities of Life and Leadership Using Contextual Intelligence - featuring Dr. Matt Kutz

Leading Well Podcast

Play Episode Listen Later Jul 15, 2025 67:29


On this episode of Ideas Into Results, Jeremy Couch interviews Dr. Matt Kutz to discuss "contextual intelligence" in order to help leaders use hindsight, insight, and foresight to navigate through complexity more effectively. This episode will provide with the tools and insights needed to help you lead yourself and others more effectively.Dr. Kutz is a Clinical Professor at Florida International University and the president of Roundtable Group, LLC, a leadership and corporate training enterprise dedicatedto improving personal and organizational performance. To learn more visit www.drmattkutz.com.This episode is brought to you from the vault. Originally recorded in 2019.__________________________________________________________Subscribe to the podcast and stay current all episodes! Subscribe to my YouTube Channel!Connect me online at www.jeremyjcouch.comReviews are always appreciated!

MarTech Podcast // Marketing + Technology = Business Growth
Does contextual targeting actually outperform audience-based approaches?

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jul 8, 2025 4:10


Privacy-friendly targeting is reshaping digital advertising. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise in developing technologies that preserve privacy while delivering performance. He explains how behavioral targeting can outperform contextual approaches when implemented with privacy-preserving methods, and why first-party data remains a valuable behavioral goldmine without compromising user privacy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Does contextual targeting actually outperform audience-based approaches?

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Jul 8, 2025 4:10


Privacy-friendly targeting is reshaping digital advertising. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise in developing technologies that preserve privacy while delivering performance. He explains how behavioral targeting can outperform contextual approaches when implemented with privacy-preserving methods, and why first-party data remains a valuable behavioral goldmine without compromising user privacy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Fresh Expressions Podcast
Flourishing Together: Discipleship in a Mixed Ecology with Blair Pogue and Dwight Zcheile

The Fresh Expressions Podcast

Play Episode Listen Later Jul 7, 2025 1:01


Blair Pogue and Dwight Zscheile didn't grow up in church—but the church changed their lives. Now, they're passionate about helping others experience that same transformation.In this episode, they reflect on the crisis of discipleship facing many churches today and how a lack of connection to local neighborhoods is both a symptom and a cause. They share how cultivating a mixed ecology through Fresh Expressions has helped break through stuck systems, and how the simple practice of listening can lead to deeper discipleship and real community transformation.

Experience Strategy Podcast
Robert Fabricant on AI and Design for Cognitive Decline

Experience Strategy Podcast

Play Episode Listen Later Jul 1, 2025 26:08


In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss the intersection of aging and technology, particularly focusing on how technology can be designed to support cognitive health as we age. They reflect on a personal article by Robert Fabricant in Fast Company that challenges the current approach to technology for the aging population, advocating for ambient adaptive technology that promotes dignity and agency. The conversation explores the need for AI design that accommodates cognitive decline, the importance of contextual awareness in technology, and the potential for transformational technology to enhance the quality of life for older adults. This podcast is brought to by Feedback Now, the world's best solution for real-time feedback. Takeaways: AI Technology should be designed for aging well. Cognitive decline requires specific support. Adaptive technology can enhance dignity in aging. Ideally AI should passively support people in cognitive decline Contextual awareness can improve how people engage with tool. Designing for accessibility benefits everyone. Transformational technology can maintain cognitive function. Data can empower users to understand their health better. The future of technology lies in integration with life systems.   Chapters” 00:00 Introduction to the Experience Strategy Podcast 01:17 Reflections on Aging and Technology 04:12 The Role of Adaptive Technology 12:03 Contextual Experience Design 15:52 Superpowers and Cognitive Support 20:39 The Future of Health Technology 23:54 Designing for Resilience vs. Performance Read More: https://www.fastcompany.com/91350804/why-im-wishing-for-different-technology-on-fathers-day Register for a free pilot program with Feedback Now https://marketing-info.feedbacknow.com/free-pilot Learn more about Stone Mantel https://www.stonemantel.co Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com    

The John Maxwell Leadership Podcast
The Value of Contextual Leadership

The John Maxwell Leadership Podcast

Play Episode Listen Later Jun 18, 2025 39:45


No matter what your leadership looks like, the more context you have, the better a leader you are to those around you. In this episode, John Maxwell shares a list of 9 kinds of context that empower you to make your most effective leadership decisions!  After his lesson, Mark Cole and Traci Morrow sit down to have a conversation about what John has shared and give you practical ways to apply it to your life and leadership.  Key takeaways:  Leaders must humbly seek information, even if it feels vulnerable.  Collaboration is so important in learning how to lead and how to make decisions.  Leaders who don't listen will eventually be surrounded by people who have nothing to say.  Our BONUS resource for this episode is the Value of Contextual Leadership Worksheet, which includes fill-in-the-blank notes from John's teaching. You can download the worksheet by visiting MaxwellPodcast.com/Context and clicking “Download the Bonus Resource.”  Take the next step in your growth journey and become a Maxwell Leadership Certified Team Member. Click here to speak with a Program Advisor today!   References:  Watch this episode on YouTube!  Enroll in the 21 Laws of Leadership online course for $199 (reg. $1050)  Courage to Continue Podcast Episode  Become a World-Class Leader Podcast Episode  Are you a young leader? Take our Next Generation Leader survey and receive The Mentor's Guide to Everyday Challenges for FREE!  Learn more about the 5 Levels of Leadership Workshop for your teams!  Join the Maxwell Leadership Certified Team  Shop the Maxwell Leadership Online Store 

Nudge
The surprising true story behind “the greatest ad ever made”

Nudge

Play Episode Listen Later Jun 16, 2025 26:47


Most marketers will remember Apple's 1984 ad.  Many consider it the “greatest ad of all time”.  But you probably don't know that just 12 months earlier, Apple released a similar ad that failed.  Why?  Today on Nudge, bestselling author and storytelling expert Will Storr explains why.  ---  Access the bonus episode: https://nudge.kit.com/0d88279296 Read Will's book: https://shorturl.at/yUGRC Visit Will's website: https://www.thescienceofstorytelling.com/ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---  Sources: Bransford, J. D., & Johnson, M. K. (1972). Contextual prerequisites for understanding: Some investigations of comprehension and recall. Journal of Verbal Learning and Verbal Behavior, 11(6), 717–726. Flock Associates – Recife Sport club: Immortal Fans. Integrated Campaign by Ogilvy Brazil. https://youtu.be/E99ijQScSB8?si=TS3poMArJIqb-FtE Muth, C., Pepperell, R., & Carbon, C.-C. (2013). Give me Gestalt! Preference for cubist artworks revealing high detectability of objects. Leonardo, 46(5), 488–489. Walker, R., & Glenn, J. (2009). Significant Objects. Retrieved from https://significantobjects.com/ Wiessner, P. W. (2014). Embers of society: Firelight talk among the Ju/'hoansi Bushmen. Proceedings of the National Academy of Sciences USA, 111(39), 14027–14035. https://doi.org/10.1073/pnas.1404212111

Naruhodo
Naruhodo Entrevista #44: Renatha El Rafihi Ferreira

Naruhodo

Play Episode Listen Later Jun 9, 2025 92:20


Na série de conversas descontraídas com cientistas, chegou a vez da Psicóloga, Mestrado em Análise do Comportamento e Doutorado em Psicologia Clínica, Renatha El Rafihi Ferreira.Só vem!>> OUÇA (92min 21s)*Naruhodo! é o podcast pra quem tem fome de aprender. Ciência, senso comum, curiosidades, desafios e muito mais. Com o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza.Edição: Reginaldo Cursino.http://naruhodo.b9.com.br*APOIO: PODCAST ALÔ CIÊNCIA? - NOVA TEMPORADAIlustríssima ouvinte, ilustríssimo ouvinte, este recado especial é dos nossos amigos do podcast “Alô, Ciência?”, que está com uma nova temporada no ar!Com a série “Nós na Evolução”, você vai acompanhar como nós, seres humanos, interferimos na evolução das espécies.São 6 episódios que abordam temas que vão desde a domesticação dos cães, o surgimento da agricultura, a relação do ser humano com as extinções de mamíferos gigantes, até os dias de hoje, com a urbanização, as superbactérias e os impactos das mudanças climáticas.Há mais de 8 anos, o "Alô, Ciência?" traz discussões no formato de mesa redonda, conectando ciência à sociedade, cultura e política.Mas, nesta nova temporada, a proposta é diferente: um formato narrativo, cheio de histórias envolventes, múltiplas entrevistas, relatos pessoais e uma imersão sonora que vai te transportar para o centro desses temas.A nova temporada do "Alô, Ciência?" já está disponível em todos os aplicativos de podcast. Então, não perca!No Spotify:https://open.spotify.com/episode/7LtLsW3zRbp9CiQDZbKIXQ?si=RRuuDWSfRm6VMmC8SdPN4A*Renatha El Rafihi Ferreira é Professora Associada do Departamento de Psicologia Clínica da Universidade de São Paulo e Professora Subsidiária do Departamento de Psiquiatria da USP.É também Orientadora no Programa de Pós-Graduação em Psicologia Clínica e no programa de Pós-Graduação em Psiquiatria, ambos da Universidade de São Paulo.É Mestre em Análise do Comportamento pela Universidade Estadual de Londrina e Doutora (aprovada com louvor) em Psicologia Clínica pela Universidade de São Paulo, com Pós-Doutorado e Livre-Docência pela Universidade de São Paulo.Realizou estágios de pesquisa no exterior durante o doutorado (Guy's and St Thomas NHS Foundation Trust - London, UK) e pós-doutorado (Virginia Tech - USA).Foi Certificada por Notório Saber em Psicologia do Sono pela Associação Brasileira do Sono - ABS e Sociedade Brasileira de Psicologia - SBP. É autora e revisora de artigos científicos em periódicos nacionais e internacionais. Editorial Board da BMC Psychology e do JCBS - Journal of Contextual and Behavioral Science. Membro da American Psychological Association (APA), da Association for Contextual Behavioral Science (ACBS), da Associação Brasileira do Sono (ABS) , da Sociedade Brasileira de Psicologia (SBP), e da Associação Brasileira de Psicoterapia e Medicina Comportamental (ABPMC).Linhas de pesquisa: Psicologia do sono; Psicoterapia Comportamental; Psicoterapias comportamentais e contextuais para insônia e outras queixas de sofrimento mental em adultos; Desenvolvimento e implementação de tecnologias baseadas na ciência comportamental e contextual para saúde e políticas públicas.Lattes: http://lattes.cnpq.br/7333817930895569*APOIE O NARUHODO!O Altay e eu temos duas mensagens pra você.A primeira é: muito, muito obrigado pela sua audiência. Sem ela, o Naruhodo sequer teria sentido de existir. Você nos ajuda demais não só quando ouve, mas também quando espalha episódios para familiares, amigos - e, por que não?, inimigos.A segunda mensagem é: existe uma outra forma de apoiar o Naruhodo, a ciência e o pensamento científico - apoiando financeiramente o nosso projeto de podcast semanal independente, que só descansa no recesso do fim de ano.Manter o Naruhodo tem custos e despesas: servidores, domínio, pesquisa, produção, edição, atendimento, tempo... Enfim, muitas coisas para cobrir - e, algumas delas, em dólar.A gente sabe que nem todo mundo pode apoiar financeiramente. E tá tudo bem. Tente mandar um episódio para alguém que você conhece e acha que vai gostar.A gente sabe que alguns podem, mas não mensalmente. E tá tudo bem também. Você pode apoiar quando puder e cancelar quando quiser. O apoio mínimo é de 15 reais e pode ser feito pela plataforma ORELO ou pela plataforma APOIA-SE. Para quem está fora do Brasil, temos até a plataforma PATREON.É isso, gente. Estamos enfrentando um momento importante e você pode ajudar a combater o negacionismo e manter a chama da ciência acesa. Então, fica aqui o nosso convite: apóie o Naruhodo como puder.bit.ly/naruhodo-no-orelo