POPULARITY
34 episodes with hcu
20 episodes with hcu
16 episodes with hcu
20 episodes with hcu
4 episodes with hcu
6 episodes with hcu
4 episodes with hcu
3 episodes with hcu
3 episodes with hcu
In this hour with John Granato & Lance Zierlein, We touch on a couple different topics. A little about John being a pope, the Knicks win yesterday, HCU and Texas game, and a little of CJ Stroud and others. Lastly, news of the weird!
స్ఫూర్తికిరణాలు కార్యక్రమంలో భాగంగా ఈ వారం వాణి దిట్టకవి గారిని కలుసుకుందాం.. గుంటూరు లో పుట్టి, హైదరాబాద్ సెంట్రల్ యూనివర్సిటీ లో ప్లాంట్ ఫిజియాలజీ చేసి, PhD చేసి, అమెరికా వచ్చి, అనేక సంస్థలలో పనిచేసిన ఈమె.. సమాజ సేవ వైపు ఎలా మళ్లారు? తనకు ఇన్స్పిరేషన్ ఎవరు? ఎలాంటి సేవా కార్యక్రమాలు నిర్వహిస్తున్నారు? ఇలాంటి ఎన్నో విషయాలు ఈ పాడ్కాస్ట్ లో మనతో పంచుకున్నారు .In this week's SpurtiKiranalu podcast, we meet Dr. Vani Dittakavi—born in Guntur, educated at HCU and the US, who transitioned from a science career to community service. She shares her inspirations and the impactful work she is doing for society.Host : RenusreeGuest : Dr. Vani Dittakavi#TALRadioTelugu #Inspiration #WomenInSTEM #CommunityService #TeluguPodcast #SpurthiKiranalu #TouchALife #TALRadio
This week on Hafta, Newslaundry's Abhinandan Sekhri, Raman Kirpal, and Manisha Pande are joined by The News Minute's Sudipto Mondal and Supreme Court lawyer Talha Abdul Rahman.On the controversial Waqf Amendment Bill, passed in Parliament this week after long fiery debates, Talha says: “Every Waqf that is now created will have to register themselves with the central depository.” He adds that the statute is “a translation of a WhatsApp forward.”Sudipto questions the motivation behind bringing in the legislation and the manner in which it will be used. He says that the new bill will now “weaponise” bulldozer demolitions, which are increasingly becoming the norm. Manisha puts focus on the misinformation being spread in mainstream media about the bill. She mentions one anchor claiming that the new bill will ensure “no one can stop the Prime Minister's plane from taking off because Waqf can no longer claim the airport.”The panel also discusses the student protests in University of Hyderabad against tree felling on 400 acres of forest land. Commenting on the Supreme Court taking suo-moto cognizance of the case, Sudipto says, “It's a great victory for people's movements, students' movements.” This and a lot more. Tune in!Hafta letters: Uncle behaviour, patriarchy, the right to existWe have a page for subscribers to send letters to our shows. If you want to write to Hafta, click here. Check out the Newslaundry store and flaunt your love for independent media. Download the Newslaundry app. Contribute to our latest NL Sena here.Song: Tanha Tanha Yahan Pe JeenaTimecodes00:00:00 – Introductions and announcements 00:04:34 – Headlines 00:13:17 – Waqf bill 00:58:34 – HCU protests 01:11:06 – Letters01:32:40 – Recommendations Check out previous Hafta recommendations, references, songs and letters Produced and recorded by Priyali Dhingra, Saif Ali Ekram, and Anil Kumar. This episode is outside of the paywall for now. Before it goes behind the paywall, why not subscribe? Get brand-new episodes of all our podcasts every week, while also doing your bit to support independent media. Click here to subscribe. Hosted on Acast. See acast.com/privacy for more information.
There are no certifications. There are no degrees.An example of overoptimization, and a quick discussion of penalties. SEO changes.Why SEOs complain whenever there is an algorithm update (EVERY TIME).HCU audits (REALLY???).What shady agencies do.Why I do a podcast.SEO actually exists.The SEO industry has a lot of bad opinions about it.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy
Well, it happened! Niche Site Lady has done her first-ever interview, sharing her strategies and a look inside her businesses, and she does it on the Niche Pursuits Podcast. If you're not familiar with NSL, she's a successful SEO and blogger who has always maintained her anonymity. And today we have an extremely insightful interview where she shares a ton of great information and gives listeners a peek behind the curtain. She talks about how she started blogging, how she handled the pandemic, and what happened to her site during the HCU. She discusses the pivots she's made, her strategies for growing on Facebook, and the new tool she recently developed. Her main site is currently making $70k per month, and less than half of my traffic is from organic search, a third is from Facebook, and the rest is from email. Her site is currently getting 280k pageviews per month and she no longer writes around keywords. You do not want to miss this interview with NSL, so put in your earbuds, grab a pen and paper to take notes, and hit play. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Erin Hynes has a lot on her plate. After traveling extensively, she decided to start a blog on the side, in addition to her demanding day job. Her blog, Pina Travels, has always been a passion project, and over time she's been able to grow it to provide a healthy side income: $3k/month. In this interview, this award-winning blogger talks about how she not only built her blog, but also a brand, which includes a strong social media presence of 50k+ and a 5-year-old podcast. She eventually niched down from general travel, and her niche is what really drives her. She talks about her affiliate earnings, the types of collaborations she likes the most, her approach to SEO, and why she thinks she escaped the HCU. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Using data to navigate helpful content updates and drive social media success and taking your blog full-time with Mika Kinney from Joy to the Food. ----- Welcome to episode 504 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mika Kinney from Joy to the Food. From 1K to 250K: The Instagram Growth Strategy That Transformed Joy to the Food Mika and her husband Dan launched their food blog, Joy to the Food, in 2021 with the goal of building a successful brand and business. Just a few years later, Mika has left her full-time job as a civil engineer, they've qualified for Raptive, and their Instagram following has soared to over 250,000. In this interview, Mika reveals the exact strategies that fueled her rapid growth—from 1,000 to 250,000 followers on Instagram in just one year. She also shares how they've weathered the recent Helpful Content Updates and come out stronger, plus how she leverages analytics to drive key decisions. This conversation is a must-listen for anyone eager to supercharge their social media strategy in 2025 or seeking affirmation that they, too, can transform their food blog into a full-time career with the right approach. Three episode takeaways: The importance of diving into analytics — Mika's engineering background is evident in her Instagram and SEO strategies. She explains her process for navigating Instagram analytics and how she uses the data to drive content decisions (including niching down to protein recipes with protein powder) and to predict which types of content will achieve certain business goals. How to go from 1,000 to 250,000 Instagram followers in one year — Mika walks listeners through her Instagram strategy, including the importance of consistent daily posts and her strategy for posting Reels that fall into four “buckets” — for reach, for growing an audience, for existing followers, and for outbound clicks/sales. Mika highlights key elements like trending audio, video duration, text overlays, and optimized captions with keywords. How to recover from Helpful Content Updates – After the September 2023 HCU caused a steep drop in page views for Joy to the Food (from 80,000 to 3,000!), Mika and Dan turned things around by doubling down on high-quality, niched-down content. They focused on site improvements, refined keyword research, and stayed adaptable, ultimately recovering and growing beyond their previous traffic levels. Resources: Joy to the Food RankIQ ManyChat Grocers List Joy to the Food High Protein Meal Plans Substack Follow Mika on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Cyrus Shepard has been in the SEO industry for a long time, and in this incredibly insightful interview, he shares the most important lessons he's learned since the HCU. He has been working to figure out what Google considers to be “helpful content” and identify what website owners can do to recover from the update, or succeed, in the new landscape. After analyzing 4000 ad- and affiliate-supported sites, he shares his findings for both the winners and losers. He talks about everything from deoptimization to humanizing your content. If you've been affected by the HCU, or you're looking to rank a new website in 2025 and beyond, this interview is for you. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Back in September 2023, when Todd Sarouhan's San Diego travel site got hit by the HCU, he watched it lose around 80% of its traffic. But then, in August 2024, another HCU update rolled out, and things turned around dramatically. Traffic started climbing back up, and it's been on the rise ever since. But his site didn't just recover—it soared to new heights and is now exceeding its previous peak traffic levels. In this interview, he talks about the strategies he used to navigate through the downturn, why and how he implemented them, and the lessons he learned along the way. This interview offers a real-world example of resilience and adaptability in the ever-changing digital landscape. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
This week, Jane and James explore the training of bomber crews, and the perilous nature of life at the OTUs and HCUs. They discuss the training structure, the tragic story of a training flight that ended in disaster for the Canadian crew, and the importance of memorializing those who lost their lives in training. Jane talks about a new bomber command memorial and tells a story very close to her heart.The episode also includes viewer questions about WAAFs on board bombers, volunteering for additional ops, post-war careers for aircrew, the Italian Star campaign medal, dual control aircraft and numerous other bits and pieces!You can read more about the Slingley Bomber Crash hereWe'll post some pictures of the new memorial to the crew on our social media. We also have a new Facebook page/group - here's the link if you want to join. Send us a textSupport the showPlease subscribe to Never Mind The Dambusters wherever you get your podcasts. You can support the show, and help us produce great content, by becoming a paid subscriber from just $3 a month here https://www.buzzsprout.com/2327200/support . Supporters get early access to episodes and invitations to livestreams. Thank you for listening! You can reach out to us on social media at @RAF_BomberPod (X) or @NeverMindTheDambusters (Instagram)You can find out about James' research, articles, lectures and podcasts here .You can read more about Jane's work on her website at https://www.justcuriousjane.com/, and listen to podcasts/media stuff here
This week, Jared Bauman sits down with Morgan McBride, a previously successful content creator who was first highlighted as a Google Success Story and then crushed by its HCU. She was invited to the Google Creator Summit, but her experience and interview contrasts sharply with Jake Cain's, who also attended the event. Morgan holds nothing back as she talks about growing her portfolio of websites, getting hit by the update, and everything that did (and didn't) happen at this special event for creators. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Welcome back to another episode of the Niche Pursuits News Podcast! This week Spencer and Jared break down the latest news affecting SEOs and small publishers, they share their side hustle progress, and they talk about some weird niche sites for inspiration. They discuss Sam Altman's tweet - https://x.com/sama/status/1854238332534108188 They go over Dharmesh Shah's tweet - https://x.com/dharmesh/status/1854307883304792294 They talk about how AI Overviews is rolling out to more countries - https://searchengineland.com/google-expands-ai-overviews-to-over-100-countries-447832 They discuss how AI Overviews impacts publishers' traffic - https://community.mariehaynes.com/posts/traffic-down-as-aios-launch-globally-forbes-seeing-declines-chatgpt-search-is-live They reveal that traffic is up for HCU-hit sites - https://www.google.com/url?q=https://www.seroundtable.com/google-helpful-content-update-recovery-data-38358.html&sa=D&source=docs&ust=1731069165137684&usg=AOvVaw1-h6THpgh8jvp1VR5d5YjX Spencer shares a weird political map - https://electoralvotemap.com/ Jared shares a calculator tool - https://charactercalculator.com/ Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Visit us at - https://marketingoclock.com/ This week on Marketing O'Clock, A New Search Engine Has Entered the ChatGPT, Google Ads loses credit in our book thanks to a partner program promotion change. Plus, Google allegedly gives some unhelpful advice to those hit by the HCU. Thank you Adzviser for sponsoring today's show. Supercharge your marketing analytics with accurate, real-time data.Adzviser - https://adzviser.com/
In episode 603, Megan chats to Amy Angelli leveraging E-E-A-T and creating a robust About Page to significantly boost blog traffic. Amy founded The Copper Table in 2019 to share recipes that minimize processed ingredients with a focus on cooking in season and cooking from scratch using fresh produce. She wanted these recipes to be for people who are busy and often don't have a lot of time to spend in the kitchen, but want great meals that make them feel good after a busy day. She lives on a small island in Washington state between Seattle and the Canadian border in a richly agricultural area that provides a lot of inspiration and recipe ingredients! In this episode, you'll learn about how Amy tripled her traffic during Google's HCU as well as strategies for effective interlinking, crafting compelling opening paragraphs, and shifting mindset around recipe creation and keyword research. Key points discussed: - Update your About Page regularly: Continuously revise and expand your about page to showcase your expertise, authority, and trustworthiness as your knowledge and experience grow. - Link to your About Page conversationally: Incorporate links to your about page in a natural, conversational way within your recipe posts to guide readers and signal your authority. - Establish expertise in the opening: Dedicate the first 1-2 paragraphs of your recipe posts to clearly establishing your expertise and authority on the topic. - Address specific pain points: Focus on addressing specific pain points or needs that your recipe solves for the reader in the opening paragraphs. - Leverage your personal experiences: Incorporate relevant personal experiences, family history, or educational background that demonstrate your expertise in the niche. - Interlink strategically: Develop an interlinking strategy that connects your recipe posts to other relevant content, categories, and your about page to showcase the depth of your knowledge. - Prioritize helpfulness over metrics: Shift your mindset to focus on being a helpful, one-stop resource for your readers, rather than solely chasing traffic volume or low competition. - Continuously expand your expertise: Consider taking additional classes, courses, or pursuing other opportunities to deepen your knowledge and skills in your niche. - Maintain a positive mindset: Adopt a mindset of focusing on the present and not worrying excessively about future changes, as each day brings its own challenges. If You Loved this Episode… You'll love Episode 428: 5 Biggest Mistakes Food Bloggers Make In Their SEO with Ty Kilgore - this episode is referenced in Megan's conversation with Amy. Connect with Amy Angelli Website | Instagram
Welcome back to another episode of the Niche Pursuits News Podcast. This week Jared and guest host Morgan Overhold discuss the latest news as it relates to SEO, small publishers, and Google. They also share their side hustles and talk about a few weird niche sites. They talk about the repercussions of Semrush buying Search Engine Land They discuss a tweet about that acquisition They share a video about the quality of Google Search They talk about AI Overviews and HCU-hit sites They share a weird niche site about rollercoasters They talk about the cult following at Wait But Why Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
UTSA welcomed Houston Christian to the Alamodome this past weekend and used the opportunity against an FCS opponent to sharpen their approach on both sides of the ball. While it wasn't a perfectly clean showing, the Roadrunners handled business and mostly looked good doing it as UTSA dominated in the trenches and created explosive plays. Following the victory, rumors were buzzing that a move to the Pac 12 was imminent for the athletics program. That didn't come to be, as UTSA affirmed their commitment to the AAC alongside Memphis, Tulane, and USF. We talk about why that may likely end up being the right decision. Lastly, we preview UTSA's upcoming road trip to face a very tough ECU team that looks a lot like UTSA this year. The Roadrunners are a slight underdog to the Pirates, a team that has blown three score leads in consecutive weeks. This is going to be a fun one, folks! 00:46 UTSA takes care of business against HCU 30:29 The Pac 12 comes poaching for UTSA but the AAC wins the war 50:56 Previewing an anticipated tight contest between ECU and UTSA Video: https://youtu.be/XXgiluuropk
The HCU game was a chance for UTSA to continue building on their progress and they did just that. We discuss where we think UTSA is at, preview the upcoming conference game vs East Carolina, and finish with realignment news.
Welcome back to another episode of the Niche Pursuits News Podcast. This week Jared and guest host Morgan Overholt take on the latest SEO news and break it down for listeners. They also share the side hustles they've been working on and dissect a few weird niche sites. The big news this week, an interview with Google Search Liaison Danny Sullivan They talk about an article in Moz claiming that the HCU was not what we thought it was. Takeaways from a recent podcast by Lily Ray The last news item they cover is Mediavine's decision to ban publishers who overuse AI content. Jared goes first with a DR71 site called Nuclear Secrecy Morgan shares the site Lipsum Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Jack Chambers-Ward discusses the latest SEO news you need to know about. This includes Google's controversial overhaul of their SEO video documentation, how to create your own AI expert with Gemini and is Android changing its default search engine? Chapters 00:00:00 Intro 00:02:06 Win one year's subscription to AlsoAsked Pro 00:04:22 Live podcast - 2 October 2024 in Brighton 00:06:20 SEO news you need to know 00:07:40 Google overhauls video SEO documentation 00:17:26 Google may now use your OG title 00:22:35 Gemini's Gems 00:29:15 Android default search engine selector via Natalia Witczyk 00:34:35 You can include/exclude dimensions in line charts in GA4 via Kyle Rushton McGregor 00:36:34 Links won't save you from the HCU via Glenn Gabe 00:39:44 Outro and thanks Get your tickets for the live podcast in Brighton: https://www.eventbrite.co.uk/e/career-planning-without-overwhelming-yourself-live-podcast-free-pizza-tickets-989270774517 Get a free one year subscription to AlsoAsked Pro: https://www.linkedin.com/posts/markseo_you-can-win-a-free-year-of-alsoasked-pro-activity-7235244350148890624-XC1c Links and resources: Google overhauls SEO video documentation: https://www.seroundtable.com/google-overhauls-video-seo-documentation-37966.html Google may now us your OG title: https://searchengineland.com/google-search-may-now-use-og-title-for-title-links-446023 Gemini's new Gems https://blog.google/products/gemini/google-gemini-update-august-2024/ Android default search engine selector: https://www.linkedin.com/feed/update/urn:li:activity:7234503443929829376/ You can include/exclude dimensions in line charts in GA4: https://www.linkedin.com/posts/activity-7234851311261814784-UHFo Links won't save you from the HCU: https://www.linkedin.com/posts/glenngabe_google-seo-activity-7235271222450614272-w6LI
This week Jared and guest host Thomas Smith take on all the latest news on this episode of the Niche Pursuits News Podcast. Yelp is suing Google - https://www.nytimes.com/2024/08/28/technology/google-yelp-lawsuit.html Yelp's gripe? https://www.searchenginejournal.com/yelp-sues-google-over-local-search-dominance/525687/ A new Lawsuit - https://searchengineland.com/google-adtech-antitrust-judge-business-practices-446086 HCU hit sites - https://x.com/glenngabe/status/1828798317960061090 recipe sites - https://x.com/lilyraynyc/status/1828768199057522967 Retro Dodo - https://shorturl.at/d4jJ3 Niche Pursuits Podcast. - https://www.nichepursuits.com/my-local-email-newsletter-makes-over-200k-year-heres-how/ Sportern - https://www.spotern.com/en Backyard Chickens - https://www.backyardchickens.com/ Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Welcome back to the latest episode of the Niche Pursuits News Podcast! This week Jared is joined by Brooks Conkle, a member of the Niche Pursuits Community as well as an entrepreneur with many, many income streams, lots of experience in the industry, and plenty of insights to share. There's some interesting news for publishers this week, so get comfortable! The first order of business is the recently released Google Core Update, for which there is now some data available. Jared and Brooks talk about the absolute winners so far. Who's benefiting the most from the update? Are you surprised by the results? Then Jared shares a particularly exciting promising news item: signs of life after the HCU. They also share information about sites that are recovering, and Jared asks some important questions and talks specifically about HouseFresh and RetroDodo. Then he and Brooks share their thoughts about the current landscape and suggest that there are greater questions to be answered, about Google, the future of search, and AI. Moving along, they talk about Google AI Overviews and where they're pulling their information from. Then they move on to the Shiny Object Shenanigans, and Jared talks about his focus on earning money from projects he's already working on. First, he shares his experience to date with Creator Connections. Then he shares a new side hustle he recently started: publishing the content he's already written on Medium. He talks a little bit about how it works and his future plans. When it's Brooks' turn, he talks about a new side hustle: domain name investing. He shares all the interesting things he's discovered about this world and some of the domains he's purchased. Listen to the full episode to hear more about it. Then it's time for some Weird Niche Sites, Jared shares his site first: All 8, a very strange DR47 site with just 3 links on it related to square dancing and beat measurements. Surprisingly, this site gets 30k visitors per month while only ranking for 1k keywords. Brooks then shares a weird site he found called The Pet Psychic, which gets 11k pageviews per month. And that concludes another episode of the Niche Pursuits News Podcast. We hope you feel better informed after listening to what's happening in the industry, motivated by the stories about our side hustles, and inspired by the weird niche sites people are creating. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
If you didn't get into paid media before Google changed up the traffic game, you can still get into it now. That's what Alex Goldberg is showing us on this week's podcast. Alex started a site as a side hustle, but it eventually grew into a portfolio of sites. Organic traffic was abundant, but he decided to experiment with paid media arbitrage. In the end, he built up a portfolio of sites earning $20k/month and then sold it for a hefty sum. For people who are generating a lot of traffic from SEO or social media, Alex outlines a great strategy to diversify, and for people who aren't getting as much traffic as they used to, they can also diversify. Don't miss this episode where Alex shares a lot of great advice and tips for getting started and succeeding with paid ads. Alex starts with a brief introduction of his background, talking about how he always wanted to be an entrepreneur, how he started side hustling, and how he eventually exited one of his main projects, a portfolio of health and wellness sites. He starts by talking in more detail about his initial site, which he started in 2018 as a side hustle with a colleague. They were reviewing fintech companies, but pivoted to health and wellness when they sensed there was a better opportunity in that niche. In 2021, he quit his job, eventually bought out his business partner, and went on to create a portfolio of related sites. He also shifted his focus from organic traffic to paid media arbitrage before he eventually sought out, and found, a buyer. Alex goes into more detail about switching from SEO to paid media arbitrage and why he decided to diversify. He talks about the challenges he faced setting up a paid arbitrage strategy, but claims that once you have a roadmap, it's easier than SEO. He discusses the types of keywords he bids on, how to meet the demand of underlying queries, and future-proofing your business. Alex had experience before he started using this strategy, but for people who don't usually use paid ads, he shares tips and tricks and challenges people generally face. He reveals the percentage of campaigns that are generally successful and talks about how to talk to brands about using this strategy, what kinds of niches it would work in, and he compares it to SEO, content creation, and organic traffic. Alex explains social whitelisting and then goes into a lot of detail on conversion tracking, and he also talks about scaling the business and reaching $20k/month in profit while providing immense value for his clients, which was very important to him. Towards the end of the interview, he talks about being hit by the HCU and how diversified his sites were, and he also shares some stats: how much his business was earning and how much he sold it for. Links & Resources Alex's course, Paid Media Affiliates Alex's LinkedIn Alex's Twitter Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
It's no secret that the industry has been struggling for nearly a year now following the HCU. And it's been particularly difficult for beginners to get started, as established sites have been dominating search results. So the question everyone's asking is what future-proof tactics should beginners actually be doing in 2024? (That isn't spammy or potentially illegal.) In this episode, we chat to Jared Bauman, co-host of the Niche Pursuits podcast, about the game-changing way he made an impressive $40k in only a few months, without driving traffic, showing his face, or spending a dime: the Amazon Influencer Program. ____________________________________________Host: Gael BretonGuest: Jared BaumanFull show notes:https://www.authorityhacker.com/podcasts/342-best-side-hustle-2024/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.https://search-intelligence.co.uk/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/c/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/_____________________________________________Love this episode? Here's an easy way to leave a review - they really help us a lot:Leave us a review on Amazon: https://www.amazon.com/review/create-review/Leave us a review on Apple Podcasts: https://podcasts.apple.com/za/podcast/the-authority-hacker-podcast/id1073349789Leave us a review on Spotify: https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn?si=dcafbd9048684d4d____________________________________________► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/► Subscribe: bit.ly/2QB51kf to learn more secret authority site tips.► Facebook: https://www.facebook.com/authorityhacker/► Instagram: https://www.instagram.com/authorityhacker► Twitter: https://www.twitter.com/authorityhacker/► LinkedIn: https://www.linkedin.com/company/authorityhacker/____________________________________________Looking to expand your remote team in the next year?Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you'd pay locally.Did we mention that it's 100%-risk free?Book a call with Marketing Pros for any of your recruitment needs today:https://ahkr.to/contact-marketing-pros____________________________________________
House calls for HCU pushback to be dismissed, Rose Bowl positioning, Sun Belt Commissioner Keith Gill opposes G5 playoff and more. Be sure to check your inbox to see more of today's news and notes from around the nation. We would love to know what you think of the show and you can let us know on social media @D1ticker. If you are not subscribed to D1.ticker, you can and should subscribe at www.d1ticker.com/.
According to financial blogger Sammie Ellard-King, Instagram is one of the biggest opportunities right now because of the way the platform allows for exposure and brand awareness. In fact, he has developed several strategies that are allowing for the exponential growth of his brand, Up The Gains, on that platform. Last month, Sammie earned $40k from Instagram alone. In this interview, he offers a close-up look at some of the strategies he's using, which can be applied to Instagram as well as other social media platforms. This chat is chock-a-block with golden nuggets, so grab paper and a pencil as you're going to want to take notes! Sammie begins by sharing his background and talks about how he got into the finance niche and started his business. Although he wasn't hit too badly by the HCU, a subsequent Google update did affect his traffic, but the fact that he takes an omnichannel approach to the business and was able to pivot so easily has allowed him not only to stay afloat, but to thrive. He became laser-focused on social media, in particular on Instagram, and he talks in detail about growing his business on that platform. First, he shares his main strategy and highlights the importance of developing customer avatars, understanding their problems, and creating content buckets. Then Sammie shares his current Instagram metrics (134k followers, 150 million views since January) and how the platform contributes to his business. He earned $40k from Instagram alone last month with affiliate links and digital products, using automation software. He dives deep into his video content creation process, touching on the use of different types of hooks and the importance of getting viewers to watch the video until the end. He talks about the different kinds of content you can create and how to validate your niche for social media. Sammie then shares how he creates mobile-optimized funnels, the tools he uses, and some of the low- and high-ticket items he sells. He also shares his thoughts on what makes a successful product and talks about growing his email lists through quizzes. He concludes the podcast with a 30-day action plan anyone can implement to get started on Instagram, full of invaluable tips and insight. Links & Resources ManyChat Stan Store His website, Up The Gains His Instagram His Twitter His Facebook More of Sammie's resources His YouTube His podcast Link to his course (coming soon) Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Profile of HCU's outside counsel, decisions on further CFP expansion on pause through this season, WMT acquires Event Dynamic and more. Be sure to check your inbox to see more of today's news and notes from around the nation. We would love to know what you think of the show and you can let us know on social media @D1ticker. If you are not subscribed to D1.ticker, you can and should subscribe at www.d1ticker.com/.
In this episode, Christina and Corinne discuss how Mika Kinney pivoted to Instagram to bounce back after HCU and gain more web traffic. Listen to find out how you can use different platforms to build your brand, repurpose content, and gain brand partnerships! LINKS MENTIONED IN THIS EPISODE:RankIQManyChat********************************DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!********************************FULL SHOW NOTES: https://thesmartinfluencer.com/the-strategy-that-helped-mika-bounce-back-after-hcu/JOIN OUR COMMUNITY:https://www.facebook.com/groups/214681812013517https://www.instagram.com/thesmartinfluencer/The Growth GearExplore business growth and success strategies with Tim Jordan on 'The Growth Gear.Listen on: Apple Podcasts SpotifySupport the Show.
Mo Mullah is an entrepreneur with an impressive track record. Back in the day, he was orchestrating 6-figure exits and bringing home up to $75k per month from email marketing campaigns. In the middle of it all, he started his own agency, Niche Website Management. After the HCU, like many others, Mo decided he didn't want to be a slave to Google, so he started testing out strategies on alternative platforms. Today he's killing it on Pinterest. In this interview, he shares his Pinterest tips and tricks, how he's combining Pinterest traffic and email marketing, and other strategies he's using to make money online. Mo begins by talking about his experience with email marketing back in the day, the success he was having, and how he came to start his own agency. At the moment, his main focus is Pinterest. He talks about his 3 content sites at the moment, how he's growing traffic, and how it's different from SEO, and he shares why his sites do well on Pinterest and what niches he believes will succeed on the platform. He talks about his clients' accounts and he works with them on Pinterest. He talks about the amount of pins he creates, the general idea behind them, and where they get the ideas. He also shares his strategy for seasonal content and talks about how he monetizes his Pinterest traffic: through email marketing. Then he goes into detail about connecting with email subscribers, understanding where they are in the buying journey, and they key to getting them to buy from you. Mo also talks about using AI in his email campaigns and on Pinterest and the AI tool he uses the most. He shares some alternative traffic strategies as well as some of the ways he's making money online, such as through the Amazon Influencer Program. Then Mo talks about what he would do if he were to start a business today, which includes website creation, digital products, and Pinterest and Facebook. To wrap things up, he shares some of his best efficiency tips. Links & Resources ChatGPT Bing Webmaster Tools RankMath ElevenLabs AI Studio Amazon Influencer Program Mo's Twitter account momullahconsulting@gmail.com Niche Website Management Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
House v. HCU updates, former Utah State Deputy AD Jerry Bovee responds to termination, Arizona State AD Graham Rossini & new Fresno State AD Garrett Klassy on monetization and more. Be sure to check your inbox to see more of today's news and notes from around the nation. We would love to know what you think of the show and you can let us know on social media @D1ticker. If you are not subscribed to D1.ticker, you can and should subscribe at www.d1ticker.com/.
Food blogging is an intense job. This year in particular feels extra turbulent for us food bloggers. On top of Google's HCU, I've taken on some new projects (who remembers that food blogging conference in Denver?) and had to part ways with my VA who's worked for the business for many years. So I'd like to share 5 steps I've been taking to get through this turbulent time. In this episode, you'll learn about the importance of slowing down and focusing on things you can control when you feel overwhelmed by changes in your space. And remember, self-care and keeping a positive mindset are more important than ever during turbulent times! Action Plan: 1 - Awareness: Ask yourself, what is the source of turbulence and what is in your control? 2 - Plan: Pull out the top 5-10 things you can do this week to minimize your distress. 3 - Delegate: Assign realistic due dates or people to each point on your list to manage the workload. 4 - Action: Do the things on your list and get accountability from others. 5 - Evaluation: Keep an eye on your list and prioritize self-care - remember even if you regain some control, turbulence can resurface, so it's a continual process. Get in touch with Megan if there is a specific mindset and self-care topics you'd like her to cover. Website | Instagram Resources Content Creation for Food Bloggers (Ella Gilbert) Promote your food blogging services: www.eatblogtalk.com/audioclip Megan's recommended books and resources at eatblogtalk.com/books.
Welcome back, everyone, to the latest episode of the Niche Pursuits News Podcast! As always, Spencer and Jared offer a quick overview of the most important news items affecting content creators, publishers, SEOs and entrepreneurs. On this week's podcast, they decide to lead with positivity, kicking things off with potentially good news for sites pummelled by the HCU. Recent comments from Danny Sullivan and John Mueller suggest that sites may see a recovery with the next core update, whenever that may be. Should we believe them? Find out what Jared thinks about all of this. Also, Spencer has some very interesting insider details about this, so check out the episode to find out what he knows that may or may not affect you and your site! Moving along, they talk about Google usage over time. Studies show that people are spending more time looking at search results compared with 5 years ago. So what does that mean exactly? Are people dissatisfied with the initial results, or are they more savvy? Or, is this a strategy from Google? Spencer and Jared have a few theories about this. And Spencer shares some stats that are completely shocking to him. Tune in to hear it all. The next news item is about the site The Wirecutter, which is owned by the NYT and has come to be an example to follow in affiliate marketing over the years. Spencer reveals how the site has seen its visibility decline following the HCU, potentially losing half of its traffic. According to Jared, they are seeing a very slight uptick recently, according to Ahrefs, which could be a sign of hope for others. As for Shiny Object Shenanigans, Spencer goes first and talks about the challenge he announced last week where he's trying to earn $1000 from a new Facebook page in one month. He's currently 10 days in and nowhere near $1000 in earnings, but he does highlight some positive results of his experiment so far. How many followers does he have? What's his ad spend so far? What interesting and potentially profitable advice does Jared offer him? Tune in to hear all the details! When it's Jared's turn, he talks about a strategy he's using to try to revive traffic to a site hit by the HCU with a newsletter and a Facebook page. He also shares his stats and progress from the last 7 weeks: Facebook followers, ad spend, email subscribers, cost per lead, etc. He's also working on a digital product that he wants to sell to his audience. What's going well and what's not? Check out the full episode to find out. Then it's time to discover some weird niche sites. Spencer shares Million Dollar Homepage, which was created by an entrepreneur in 2005 with the goal of selling pixels on the homepage to earn a million dollars. As it was an unusual idea at the time, the creator got some press coverage and was able to sell out all the pixels and he did, in fact, earn a million dollars. What happened after he reached his goal? How is his site doing now? What did he go on to create? And did his success streak continue or did it die? Check out the podcast to find out. Jared then shares his site, US Beer Labels, a DR19 website created in 1999 by a guy who collects and trades vintage beer labels. It only ranks for 242 keywords and gets minimal traffic. What's Jared's theory about this very niche website? What's so fascinating about it and what can we learn from it? And that concludes another episode of Niche Pursuits News. Thanks so much for tuning in! We hope you feel informed and inspired, like every week. See you next Friday! Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
In this episode, Winston Brady speaks with Dr. Gary Hartenburg, director of the Honors College at Houston Christian University and an Associate Professor of Philosophy. In the episode, they discuss the dialogues of Plato, the questioning habits of Socrates, and the very nature of truth, goodness, and reality itself--a can't miss episode, to be sure! For more information on Dr. Hartenburg's work, check out his faculty profile at Houston Christian University: https://hc.edu/contact/gary-hartenburg/
Welcome back to another episode of the Niche Pursuits News Podcast! This week, like every week, Spencer and Jared dive deep into the latest news affecting SEOs, publishers, and entrepreneurs relating to Google, AI, and beyond. The call kicked off with AI Overviews and a letter from Google's VP/Head of Search, Liz Reid, in response to pushback from the public about the crazy answers users have been finding. In the last few weeks, the amount of queries for which AI Overviews has appeared has dramatically dropped, and Spencer and Jared share a graph that shows the niches where it has the largest and smallest presence. Moving along, they return to a popular topic of late: Google's API leak, confirmed by Google themselves. Spencer and Jared share some of the latest and most interesting discoveries from the leak, like how YouTube comments are a ranking factor for YouTube, whether or not small personal sites are really being torched, and how baby Panda is not the HCU. They also share tips on how to approach SEO going forward, such as author authority and a focus on short, original content vs. longer, regurgitated content. If you want to hear their thoughts on what you should do differently in SEO, knowing what we now know, check out the episode! Moving along to their Shiny Object Shenanigans, Spencer goes first and talks about a challenge he recently revealed where he's trying to drive traffic from a brand new Facebook page to his website to earn $1000 in just 30 days. Listen to the episode to find out these details, and if you want to see the actual Facebook page, join the Niche Pursuits Community! When it's Jared's turn, he teases the success he's having with his newsletter side hustle, but ultimately talks about Amazon Influencer. He reveals how many videos he's uploaded recently and how much he earned in May. He also did some digging into a drop he experienced in his earnings and made a funny discovery. Check out the episode to hear what he discovered. As for their Weird Niche Sites, Spencer reveals r74n, a site with lots of mini-games. He plays around with the most popular one and talks about monetization and the site's unique features. He also reveals that it gets 180k organic visitors per month, and in some months over a million organic visitors. When it's Jared's turn, he shares Green Screen Memes, the largest memes download website for green screen video templates. This DR27 site ranks for 6k keywords, gets some good branded traffic, and has done particularly well throughout all the updates. He talks about how it works and how it would be relatively easy to set something like this up. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Leaning into the science of SEO, committing to a niche, and dividing attention between three websites and businesses. ----- Welcome to episode 463 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shaunda Necole from The Soul Food Pot. How a Love of SEO and Entrepreneurship Helped Shaunda Necole Grow Three Successful Websites and Hit 1 Million Monthly Pageviews Shaunda Necole has a true passion for being an entrepreneur — from her first business owning a cheerleading product company to today, running three websites, a food tour of Las Vegas, writing books, and more. In this interview, she shares more about her love of SEO and keyword research and how her SEO strategy has changed in light of Google's recent Helpful Content Updates. She also explains how she divides her time between her three websites (a food blog, a travel website, and her personal site), in addition to her SEO consulting, Las Vegas food tours, and upcoming travel book. In a time where SEO can feel really unpredictable, Shaunda's perspective and approach to SEO is one we all need to hear (and she clearly knows what she's doing — her food blog hits 1 million monthly pageviews during the holiday season)! We hope you enjoy this episode as much as we did. In this episode, you'll learn: How Shaunda first got interested in SEO via Pinterest. How she first started out as an entrepreneur in the cheerleading product space. How she went from cheerleading products to MacKenzie-Childs to the food space. More about how she started with brand partnerships (and why she brought on a manager). Why (and how) she transitioned from brand partnerships to SEO. How she has committed to her niche (Southern soul food) over the years. Why she enjoys keyword research and SEO for her site. How she divides her attention between her three websites. Why she syndicates content from her travel website to MSN (hint: backlinks!). How content syndication with MSN works (plugin, canonical links, ad profit sharing, appeasing Google, and more). Her favorite keyword research tool and how that has changed since the recent Helpful Content Updates (HCUs). How she is updating and republishing content to recover from the HCU. The importance of being “well-rounded.” Resources: The Soul Food Pot Shaunda Necole White & Sable Wix MacKenzie-Childs 406: Monetization Strategies in the Influencer Industry with Brittany Hennessy Influencer: Building Your Personal Brand in the Age of Social Media Johanna Voss Las Vegas Right Now Tiny Bites: Understanding and Reacting to Google Algorithm Updates Consulting with Shaunda Superfrico Follow Shaunda on Instagram Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Are you curious about Google's latest moves in SEO and AI? This week on EDGE of the Web, host Erin Sparks and show producer Jacob Mann explore articles that reveal Google's strategies and advancements in these ever-evolving fields. Google's helpful content system might be changing a bit. The recent update folds helpfulness signals into their core ranking algorithm, making them page-level considerations. This means content on individual pages will be judged for its value to users, with some influence still coming from overall site authority. The takeaway? Focus on showcasing your expertise and building trust with transparency! Erin and Jacob also discuss Search Engine Land's 2024 Search Advertising Benchmarks report, which reveals rising costs and declining conversion rates. The average cost-per-click (CPC) increased by 10% across most industries, with some sectors experiencing even steeper hikes. Conversion rates also dipped slightly, falling to 6.96% on average. Another topic discussed is outlining the struggle with unwanted content appearing in Google's AI overviews. This GSQI blog post offers a solution! While completely opting out isn't possible, the article explores using "preview controls" like nosnippet and max-snippet. These tools allow you to limit or remove specific content from being displayed in the AI Overviews, ensuring your audience sees the information you want them to. Stay ahead of the curve by tuning in to this week's EDGE news podcast, packed with trending topics and insights on the future of AI. News from the EDGE: [00:03:39] Google's Helpfulness Signals Could Be Updating Again: Why It Will Fall Short [00:11:44] Rising Search Ad Costs and Dropping Conversion Rates [00:16:04] EDGE of the Web Sponsor: Site Strategics [00:19:44] Managing Google's AI Overviews: Using 'Preview Controls' to Remove Content and Links [00:24:05] Andrew Optimsey's Plugin: Optimisey Search [00:26:10] EDGE of the Web Sponsor: SERanking AI Blitz: [00:27:25] ChatGPT to Mine Reddit for Content in Partnership with OpenAI [00:29:50] Google Ads Limits Use of Brand Names and Logos in AI Image Generation [00:32:20] OpenAI Dissolves AI Safety Team, Raising Concerns About Superintelligence [00:34:07] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:35:05] Decoding Google's Ranking Systems: Insights from Communication Engineers [00:36:03] Google Search Update: Notes and Comments Now Included in Results [00:38:32] How to Remove Your Content from Google's AI Overviews Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site SERanking: https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources Google's Helpfulness Signals Could Be Updating Again: Why It Will Fall Short Rising Search Ad Costs and Dropping Conversion Rates Managing Google's AI Overviews: Using 'Preview Controls' to Remove Content and Links ChatGPT to Mine Reddit for Content in Partnership with OpenAI Google Ads Limits Use of Brand Names and Logos in AI Image Generation OpenAI Dissolves AI Safety Team, Raising Concerns About Superintelligence Eleven Labs: A Powerful Platform for AI-Powered Voice Generation GeoSpy: Unveiling the Secrets of Location-Based Intelligence Can AI Help You Talk Better? Exploring the Capabilities of Chatter Decoding Google's Ranking Systems: Insights from Communication Engineers Google Search Update: Notes and Comments Now Included in Results How to Remove Your Content from Google's AI Overviews #StandwithUkraine edgeofthewebradio.com/ukraine
Send us a Text Message.In this episode I chat with Jennie Flaming , owner of https://www.ordinary-adventures.com/ and host of two podcasts: Alaska Uncovered Podcast and Washington State Hiking Podcast.Jennie has been a successful regional blogger for 8 years, and like many of us she was impacted by HCU.She told me, "I don't have a success story... yet!" She's working on several new revenue streams... but just at the beginning. I love her drive and grit to make her blogging career work.We talk about testing different revenue streams, how it feels to have so much uncertainty, honoring all the different choices our colleagues are making, and more.I think this will be one of the most RELATABLE episodes we've ever published. THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Need help understanding your blog personas and getting lead magnet ideas? Get my FREE GPT4.0 Lead Magnet Masterkit here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
Marketing School - Digital Marketing and Online Marketing Tips
In episode #2739, we discuss the impact of Google's helpful content update, the future of SEO and AI, the growth of Google and OpenAI, the partnership between CNET and Best Buy, the rise of influencer marketing, and the importance of product or service quality in driving revenue. Don't forget to help us grow by subscribing and liking on YouTube! Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: 97% hit by Google's HCU, Newspaper publishers sue Microsoft/OpenAI, CNET+Best Buy, and more (01:15) 97% of these sites got hit by Google's HCU (08:54) Eight newspaper publishers sue Microsoft and OpenAI over copyright infringement (11:08) CNET + best buy = new era for media? (12:59) 70% of millennials relating to creators over celebrities (24:13) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
Today I'm diving deep into the ever-evolving landscape of SEO and content creation. I'm thrilled to share with you a treasure trove of insights from my recent conversation with SEO expert and DJ, Lily Ray. The Quest for Diverse Income Streams Let's first talk about diversifying your income streams. Are you still tethered to traditional monetization methods like ads and affiliate links? It's time to chart a new course with MiloTreeCart. With MiloTreeCart, you can sell unlimited memberships, digital downloads, workshops, coaching, and mini-courses in a snap. Our AI sales pages are a game-changer, and I'm here to guide you through crafting your personalized digital product strategy. Book a free 20-minute Zoom call with me at milotree.com and prepare to be amazed. Show Notes: MiloTreeCart: Digital Product Sales Software Book Your FREE 20-Minute Strategy Call Lily Ray Blog Post Checklist FREEBIE MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The SEO Landscape: Decoding Google's Algorithm Updates In this episode, we delve into the recent Google algorithm updates that have sent shockwaves through the blogging community. Lily Ray, a seasoned SEO strategist, sheds light on what Google is seeking and how to adapt to these changes. We discuss the importance of expanding your digital footprint, embracing platforms like YouTube, and creating content that resonates with your audience and Google's algorithms. Deciphering Google's Current Mindset Google's recent updates, particularly the Helpful Content Update. (HCU), have targeted specific types of content, emphasizing expertise, authority, and trust. Lily emphasizes the importance of understanding that these cycles of updates are not new and that recovery from such hits can take time. She encourages publishers to look beyond SEO and consider building a brand that engages with audiences across various platforms. The Plight of Niche Bloggers The impact of Google's updates on niche bloggers can be devastating, as seen with a Trader Joe's enthusiast who lost significant traffic overnight. Lily advises affected bloggers to diversify their content and presence, such as starting a YouTube channel, lean into food blogging, or exploring other social media platforms like Pinterest for traffic. This approach can help break free from the patterns that led to being grouped with negatively impacted sites. Embracing AI in Content Creation The rise of AI in content creation presents both opportunities and challenges. Lily cautions against mass auto-generating content, which goes against Google's guidelines. Instead, she suggests using AI tools judiciously to enhance the content creation process while maintaining originality and value. Final Thoughts and Resources As we conclude our interview, I invite you to revisit the basics with my updated blog post checklist, designed to ensure your posts are thorough and engaging. Download it at milotree.com/blogpostchecklist and continue building the blog and business of your dreams. Join me on this adventure as we navigate the tides of SEO, learn from the experts, and embrace new strategies to thrive in the digital world. Stay tuned for more insights and inspiration on the Blogger Genius podcast. Other Related Blogger Genius Podcast episodes You'll Enjoy: Master Google Updates: Essential Survival Guide for Niche Bloggers! with Steve Wiideman How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie Boost Your Blog Pageviews with Pinterest Now with Kayla Watkins MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
Welcome back, everyone, to another episode of the Niche Pursuits News Podcast. The first news item they cover is Google's move to enforce site reputation abuse, also known as parasite SEO. He also shares a tweet from Glen Allsopp with early insights into these measures. In positive news, Spencer and Jared talk about a potential correction from the recent Google updates. Still talking about Google, it looks like the company's market share has taken a dip, and Spencer shares some of the recent stats. By how much did its share of the global market shrink in the last year? Speaking of a declining market share, Google may see itself up against a new search engine, launched by OpenAI. Although it's not official, rumors suggest that it's in the works. In the Shiny Object Shenanigans portion of the podcast, Spencer shares an experiment he's doing with a small website trying to drive traffic from Reddit. He talks briefly about some of the things he did to get that traffic and what he plans to do moving forward. When it's Jared's turn, he talks briefly about his newsletter side hustle but goes into more detail on a YouTube side hustle he's working on. One of his channels has seen a boost in traffic thanks to the Amazon Influencer videos he uploaded there; in fact, it now has reached the threshold for monetization. As for Weird Niche Sites, Spencer goes first with James Bond Lifestyle, a DR57 website that provides exhaustive information about all things James Bond—clothing, accessories, gadgets, etc. According to Ahrefs, it gets 20k monthly organic visitors, and according to SimilarWeb, 200k. Spencer also takes a look at its keywords and its optimization opportunities and reveals if it was impacted by the HCU. When it's Jared's turn, he reveals his weird site: This Is Why I'm Broke. Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Welcome back to another episode of the Niche Pursuits News Podcast! Are you ready to hear the latest news affecting Google, SEO, AI, and web publishers? As always, Spencer and Jared will break everything down into digestible pieces and share their thoughts, concerns, and predictions. They kick things off diving straight into a particularly spicy topic: who's killing Google Search. They maintain that it's an inside job, and talk about the news that came out this week about an internal meeting at Google regarding the division's “new operating reality” and the decline in search queries and engagement. Word on the street is that the man who heads the Search team is the man who killed Google Search. Spencer and Jared talk about this possibility as well as a little bit about the history of Search, the results of updates over the years, why results have gotten worse over time, how ads have been redesigned, and how Google is trying to squeeze more money out of Search results. What incredible irony does Jared point out? What's Spence's takeaway for bloggers? Is Google going to implode? Spencer and Jared then move on to a related topic: how product recommendations have broken Google. They reference the Housefresh debacle from a few weeks ago, and talk about how the search for products has changed over time. How do we know if the reviews are honest, or if they're sponsored, or if they're authentic? And what does the future hold for product reviews? The last article they discuss is how Google has become defensive when it comes to its Search quality and forum results. Experts are pointing out that the results being delivered by Google on Reddit offer very poor and misguided advice, especially when it comes to health queries. How has Danny Sullivan responded? Why do Spencer and Jared talk about the difference between “trust” and “like?” Moving on to their Side Hustle Shenanigans, Spencer talks about his Amazon Influencer videos going live on YouTube. Before his channel got shut down, he was getting between 100 and 200 views per day, peaking one day at 250. Now his biggest day has been 11 views. He and Jared talk about why this may be as well as his process for getting his videos live on YouTube. What program does he recommend using to automate the process? Jared then talks briefly about his Alt G Conference, which was held just a few days earlier, and he shares some interesting stats and stories from that online event. When it's his turn, he talks about his email newsletter side hustle. He recently launched a second email newsletter using content from one of his sites that was crushed by the HCU. He goes through many of the steps he took to get the project off the ground, so tune in for some great ideas! When it comes to Weird Niche Sites, Spencer shares his, which is Brick Economy, on the economics of Legos. The site offers the current value on lots of Lego sets as well as annual growth of certain themed Legos, and the ability to track the prices of your own Legos. It's monetized with affiliate links and display ads, and according to SimilarWeb, it's getting over a million visitors per month. When it's Jared's turn, he shares his site, Tractor Data, which is a small, family-run business that has been tracking data on tractors for the last 20 years. This DR61 site includes a news section and a directory and gets almost 400k pageviews a month, according to Ahrefs. What keywords is it ranking for? Does it rank first for any terms? Is it making any money? And what kind of potential does Jared see in the site? As both of these sites are doing well in Google, what can we learn from them and their strategies? And that brings us to the end of another informative and inspiring episode. See you next Friday! Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Welcome back to another episode of the Niche Pursuits News Podcast! Come join Spencer and Jared as they take on the latest news in SEO, AI, Google, and beyond. This week's episode kicks off with some big news from Google's CEO, Sundar Pichai, who talks about the future of Search. The main pivot he focuses on in the interview is the shift to AI, which he expects to serve the company well over the coming decade. He notes that AI has been working behind the scenes for a long time now and that Google has to evolve to meet the changing needs of users. What does he say about chatbots? And what does he say about websites? Are they going away and is SGE going to take over? Tune in to hear what Spencer and Jared think about his comments. Moving along, they talk about a LinkedIn post from Lily Ray on the SEO visibility growth of Reddit and the mindblowing statistics she shares. What theory does she share that Spencer doesn't agree with? How does this all play into Google's antitrust lawsuit, problems with Gemini, and its declining share price? And what about Reddit's poor-quality results in Search? Listen to the episode to hear the ridiculous Reddit response to a weight loss query. Spencer then shares a tweet from a series by Glenn Gabe on the March Core Update, talking about whether the update has finished or not, the role played by the HCU, and the lack of recoveries from these updates. What did John Mueller say about the core update? What do Spencer and Jared think about the updates and when they'll finish? Check out the episode to find out. The last topic is that Bing usage is on the rise, having gained some footing recently, and Spencer and Jared note from the article that Bing actually powers several other search engines, including DuckDuckGo and Yahoo. What do they recommend when it comes to optimization? Who uses Bing and why does it matter? What's happening with desktop search? As for their Shiny Object Shenanigans, Spencer highlights two of his side hustles, the Amazon Influencer Program and his Facebook traffic project, neither of which rely on search engine traffic at all. Jared then announces the Alt G Online Conference: Unleash Your Content's Potential Beyond Google, which will bring together people earning money on alternative platforms. It will be held on April 25th, and both Spencer and Jared will be speakers. In line with the conference, the Niche Pursuits Community is welcoming a series of expert speakers each week who are also talking about using alternative traffic sources. Jared talks briefly about his Amazon Influencer Program side hustle and then teases a new side hustle he's about to launch. Come back next week for all the details! As for the Weird Niche Sites, Spencer reveals iScrap App, which reports local scrap prices. They've got a blog and a directory and they're doing well in search: 300k visitors per month according to SimilarWeb. They monetize with display ads, they have a store, they sell directory space to scrapyards, and the owner probably has a nice little side hustle with this weird niche site. When it's Jared's turn, he reveals Live Oasis, which lets you research the toxicity of many water brands and rates the water quality in different municipalities. It has a subscription model, which provides access to more information and research, but is it earning money? Beyond that, this brand-new website is doing quite well and ranking for lots of keywords. What does Jared discover when he digs into the backstory? And where is all of the data coming from? And what if they were to change the model a bit? Hear Jared and Spencer's recommendations. We hope this episode helped bring you up to speed on the latest happenings in the SEO and content creation space and gave you some new ideas when it comes to your own businesses. See you next week! Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
As we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and it's time to start looking at where we landed.To help navigate these changes, we wanted to bring a guest that's out in the trenches every day - prominent and very opinionated character in the industry, Lily Ray
Welcome back to another episode of the Niche Pursuits News podcast, where Spencer and Jared break down the most recent news in SEO, AI, and content creation into smaller, digestible pieces. Let's get started! Spencer first digs into Glen Allsopp's recent report on almost 50 companies' SEO performance, sharing some of his research for companies like NextDoor and Chegg, which are publishing massive amounts of AI-generated content and answering questions with AI, respectively, with a lot of success. On the flip side, they share how many large content sites are also seeing a decline in traffic following the updates, just like smaller sites are experiencing. They talk about the lessons we can draw from who's really winning in affiliate marketing these days, the Asia-focused version of websites that are killing it, and more, but you'll have to tune in to hear what they think. Moving on, they talk about how Google has offered advice to those people affected by the HCU. What kinds of things are people doing to show Google they're legit, and should they keep doing it? What does Danny Sullivan say? Were the penalties delivered really at page level or site level, and why do people think Google's response to this was contradictory? The next article they address is from Glen Gabe, featuring hundreds of websites that Wikipedia has deemed as reliable or not, and what we can take away from this information as website owners and content creators. What popular sites did they find on the list and what was surprising about their standing? Listen to the episode to find out! Moving along to their Shiney Object Shenanigans, first Spencer talks about growing his Facebook page, which currently has around 60k followers. Is he able to achieve his goal, which is to drive traffic from the page to his website? He shares the stats, as well as a unique strategy he's using that is starting to bear fruit, albeit just a little. He's still in the weeds with this one, so stay tuned to hear how it evolves. When it's Jared's turn, he talks about a new experiment to grow 2 TikTok channels, one in the fashion niche and the other in the travel niche. How did they do? How did he promote them? And what can we learn from this? And what does it have to do with the Amazon Influencer program? Moving into the Weird Niche Site portion of the podcast, Spencer goes first with 1920s Fashion and Music, which dives into the 1920s celebrity fashion industry. What's especially surprising about this site is that it got a traffic bump from the HCU and has been doing better ever since. Spencer shares the site's very interesting and inspiring backstory. What can we learn from this? When it's Jared's turn, he shares Box Cycle, a platform for buying and selling used boxes. It has a Craigslist-esque look to it, but is it ranking at all? How popular is it? And how is it performing? It's a DR40 site with several number 1 rankings, but is this an actual niche? Listen to the full episode to find out! This brings us to the end of another great episode full of information and inspiration. See you next Friday for more of the same! Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Want some help understanding what content and site features Google seems to reward in today's SEO landscape? Friend of the show, Kyle Roof is back on the Niche Pursuits podcast to help us all make sense of it all. The last time he was on, he talked all about EAT (Expertise, Authoritativeness, Trustworthiness) but now there is also the added E for Experience factor to account for. And the obvious elephant in the room where recent Google updates have wiped out traffic to tons of sites overnight. So Kyle brings some much needed insights into what Google prioritizes and timely recommendations for how we can adapt accordingly. Kyle stresses the importance of showcasing genuine human experience and expertise on our websites, advocating for: First-person language Author bios And validating experience through linking He also discusses how the use of user-generated content (UGC) through site blog comments can potentially be a helpful tool to demonstrate experience and trustworthiness - with a focus on curated blog comments and discussions to validate expertise. The rise of UGC platforms like Quora and Reddit are also referenced as helping you build a digital footprint of experience as well as enhancing your overall credibility and trustworthiness in your niche. And there is significant time spent on highlighting the "E" for experience in the HCU update has influenced website rankings, favoring tangible businesses and eCommerce sites that complete transactions on-site rather than acting as the standard 'doorway pages' of the standard affiliate and content sites. And with Google favoring these websites that facilitate on-site transactions, building Trust becomes a significant challenge for these affiliate sites. Another important topic discussed is building authority - not necessarily in the standard way of links - although that certainly doesn't hurt - but rather in growing the number of keywords your site ranks for. Along with this is the importance of updating content and monitoring SERP changes, with tools like Page Optimizer Pro (POP) for their watchdog feature playing particular importance. This is another excellent interview with Kyle Roof. Don't miss it! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Welcome back to another episode of the Niche Pursuits Podcast! This week Spencer and Jared turn things up a notch and cover many, many news items in the SEO and content creation space. After that they share their latest side hustles, and finish everything off with a weird niche site analysis. You won't want to miss this one! They kick things off by talking about Google Gemini and issues with its image-generating capacities. It turns out that the platform is not very accurate, which has led its stock price to drop recently. The core of the problem is that users found that the race of the people it was depicting in its images was not historically accurate and people are asking if the programmers behind the program have anything to do with it. Does Google have an agenda behind its search results? This has led to a lot of debate and controversy and, as a result, Google shut it down temporarily. One person who has been extremely vocal about the Google Gemini debacle is Elon Musk. Spencer and Jared talk briefly about how Musk is leveraging this opportunity to talk about his AI chatbot, Grock, and how he's going very hard against Google on Twitter. The next news item up for discussion is the fact that Google is paying publishers to test out a new, unreleased Gen AI platform. As part of the Google News Initiative, there's a tool that beta testers are using during the next year to publish their stories, and Google is paying them five figures over the course of the year to publish 3 articles a day. What does this reveal about Google's feelings about AI content? Do the articles need to be labeled as AI-assisted? And does this fly in the face of its antitrust lawsuit? Moving along, Spencer and Jared report that Vice has announced lay-offs and its plans to stop publishing on Vice.com in search of new traffic sources. Its authors and journalists are scrambling to back up all of their articles in the event that the website disappears. Is it letting writers go to replace them with AI? What does their new studio model entail? Why are they giving up on their own website? Tune in to hear Spencer and Jared's thoughts. Moving on, it looks like Google is finally rolling out some new Generative AI features for Chrome. Now you can customize Chrome with themes, organize your tabs, and get help writing. What do Spencer and Jared think of these new features? They talk very briefly about how the NYT filed a lawsuit against OpenAI for revealing the content behind their paywall, and now OpenAI is claiming the NYT hacked the system. In the next news item, they highlight an article by Glenn Gabe talking about what could happen with the Helpful Content Update. They highlight another article that did a big study of Google sites and the effect of updates, including the HCU. Spencer reads some of the website attributes that are considered very positive for websites, but check out the article for a more in-depth look. Lastly, developers are looking into the possibility of adding micropayments to the Chrome browser so users can pay websites or publishers when they browse their content. Although this is just an idea and there are no plans for implementation, it does raise a lot of questions. What do Spencer and Jared think? Tune in to hear what they say. As for Shiny Object Shenanigans, Spencer talks about his new project, the Niche Pursuits Community, which will be live and open to the public as of March 4th. He talks about some of the features, including calls with experts, small mastermind groups, a private Discord channel, and ongoing challenges with monetary prizes. When it's Jared's turn, he talks about how he recently monetized his weekend growth YouTube channel. He reveals the earnings from the channel: $11.14. Although that's clearly not very much, Jared shares a few caveats as well as a positive outlook, since his YouTube channel is generating client work for his agency. When it's time to talk about some Weird Niche Sites, Spencer goes first with Next Episode, which lets you keep track of the TV shows and movies you watch and see when the next episodes are. This site was going really well, almost reaching 1 million organic visitors per month, but it got hit hard by the HCU and is now averaging less than 200k, according to Ahrefs. However, Similarweb shows the site is getting about 3 million visitors per month, in January for example, and the traffic is mainly direct. When Jared's up, he shares Jedi Temple Archives, a comprehensive resource dedicated to not just the movies, but also to toys and collectibles. This DR43 site is ranking for over 13k keywords and just 3k in organic traffic, according to Ahrefs. It's monetized with ads and affiliate links and a lot of the traffic is direct, and they talk about how much it might be making and what strategies appear to be working. And that brings us to the end of a jam-packed episode of the Niche Pursuits Podcast. Tune in next week for another thorough run-down of all the latest news, and more.
James de Lacey is a great example of what you can accomplish in the online business space in just a short time. He's a rugby and strength and conditioning coach who, thanks to Covid, got into SEO and online business out of necessity. Now he has 2 successful fitness brands, multiple side projects, and is working his way towards 6 figures per month. He joins us on the podcast to share lots of important insights into brand building, monetization, and more! A key takeaway from James's insights is the emphasis on creating valuable content to establish authority in the industry. Thanks to his sports science background, James produces informative and engaging content across writing, podcasts, and videos - including reaction videos and detailed reviews. He highlights the necessity of demonstrating expertise and trustworthiness in the fitness niche, stressing the importance of outbound links to reputable sources and in-depth analysis as integral components of his content strategy. In terms of E-E-A-T and the HCU update, he shares strategies that helped him enhance his site's visibility and expertise and shares tips on changes in review titles to improve rankings and create unbranded mentions on other platforms for brand recognition. James also shares insights into the membership model for stable revenue, highlighting some of the challenges he's experienced along the way. And touches on social media and how Pinterest SEO can still be used to boost impressions. Overall it's an inspiring discussion with James showing an impressive ability to juggle multiple projects while still managing to maintain quality and consistency. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Welcome back to another episode of the Niche Pursuits News podcast, where Spencer and Jared break down recent events in the SEO, publishing, and niche site space. It's been a very busy week and there's a lot going on, so sit back, get comfortable, and get ready for a packed episode! They get things started with a report from Glen Allsopp, which takes a closer look at who's ranking for affiliate queries at the moment. He goes into great detail in his article on Detailed, for which he handpicked product review terms to look at. Who's dominating organic search for these very valuable affiliate keywords? But it's not as straightforward as that! Jared reveals a twist to the plot that's affecting search results, rendering the results from the dominant ranking website full of spam. But what is the definition of spam, exactly? And when a spokesperson for that website denied that the results were poor quality and offered an example of quality search results, what happened? Is this an overcorrection by Google? Are they aware of what's happening? Check out the episode to find out all the drama! Moving along, Spencer and Jared discuss an article that seems to have gone viral about how Google is killing independent sites. The article was published on the website Housefresh, which reviews air purifiers and was hit hard by the HCU, and looks at how large publishers are ranking for affiliate keywords with less in-depth content and without actually putting in the work to review the items. If this trend is glaringly obvious and offers a poor experience for users, why isn't Google doing anything about it? How did Danny Sullivan respond? Is there a silver lining on the horizon? Jared and Spencer have a lot of thoughts on this, so check out the episode to hear more. Moving along, but closely related, they talk about how Housefresh's article about Google killing independent sites is, ironically, being outranked by everyone, from Search Engine Land, Twitter, and Reddit, for its own article! Hear what they have to say about it! And along the same lines, they share a tweet from Glen Allsopp with the same problem: not ranking for his own article. In short, the smaller guys are getting beat by the bigger guys, for no good reason. For their last story, Spencer and Jared talk about the big deal that went down between Google and Reddit. Google has agreed to pay Reddit $60 million a year to train its AI models. Why is this an important moment for Reddit? By how much would this increase their revenue? But what makes this situation so incredibly ironic? Jared gives a great breakdown of recent events. When it's time to talk about their Shiny Object Shenanigans, Spencer goes first and reveals he's launching a premium Niche Pursuits community. His goal is to create a community where users can connect with each other, discuss what's happening in the industry, and learn from and bounce ideas off one another. The group will include weekly expert calls, mastermind groups, group challenges with monetary prizes, among other elements. It will open to the public on March 4th, so check it out! Jared talks about his Weekend Growth newsletter side hustle, which is now1 year old. He set an initial goal of getting 1000 subscribers in the first 3 months, and 1 year in he has 4600+ subscribers. He's earned slightly less than $40k during that period, from newsletter ads, affiliate earnings, and the services he offers. He offers some great motivational advice for listeners and talks about what has worked for him when building up this side hustle. Spencer then shares his weird niche site, Let Me Google That, and shares a funny story about how he found the site. He gives a demo of how the site works and recommends sharing the link when someone asks a “silly” question. Not only does the site sell merch, but Ahrefs says they're getting 111k organic visitors per month while SimilarWeb calculates a million per month. How much might they be earning per month? When it's Jared's turn, he shares Throx, the cure for the missing sock. What started out as a pitch on Shark Tank many years ago has actually grown to become a popular brand with tweens and teens making $1 million a year. That being said, his SEO could be improved and his website is kind of sparse. Are his products expensive? Is this a gag-gift type of product? Hear what Jared has to say. And that brings us to the end of another great episode of the Niche Pursuits News podcast. As always, we hope you're feeling informed and inspired by today's jam-packed episode, and we'll see you next week for more! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
© 2020-2025 Ivy Podcast Discovery LLC
