Podcasts about pbns

There's a reason PBNs are called PRIVATE blog networks

Scott Maroney is the President and Co-owner of Crazy Shirts, a t-shirt and clothing brand founded in Hawaii. In his role, Scott drives retail sales and profitability across the United States through creativity, exceptional customer service, and innovation. His 25-year journey in the retail industry includes experience at outlet shopping malls with Phillips-Van Heusen and operating 14 Champs Sports stores owned by Foot Locker.  Scott specializes in retail management, training and development, visual merchandising, marketing, direct-to-consumer, ecommerce growth strategies, and running brick-and-mortar stores. In addition to his corporate responsibilities, he served as the Chairman and board member of Retail Merchants of Hawaii from 2016 to 2018, was recognized as one of PBNs 40 under 40, and was named Retailer of the Year in 2019. In this episode… In addition to fostering a sense of shared responsibility and accountability, resilient cultures inspire confidence among team members, preparing them to deal with crises. What can you learn from a company that's leveraging resilience and impactful leadership for growth?  For retail executive Scott Maroney, the hallmark of resilient leaders lies in their capability to create feelings of belonging in the workplace. He credits Crazy Shirts' success to instilling loyalty and prioritizing employees during challenges and crises. Reflecting on the company's response during fire outbreaks and the pandemic, he cites examples of team leaders who demonstrated remarkable resilience and adaptability, going above and beyond to support employees and find new ways to retain them. Additionally, he highlights the importance of coming together and supporting each other during difficult times. Beyond the internal support system, Scott describes how the Young Presidents' Organization (YPO) has supported Crazy Shirts during crises, providing a platform for members to share updates and encourage each other.  In this latest installment of the Growth Fire Podcast, Marc Reifenrath welcomes Scott Maroney, the President and Co-owner of Crazy Shirts. Together, they discuss the importance of leadership, culture, and resilience in a retail business. Scott shares insights on retail management, training, and vertical company operations and his experience with YPO.

Highlights From Episode 6 - The SEO Mad Scientist: As Mike, Alex, and Danielle discussed, the custom signals test on Danielle's insulation business revealed a significant impact on rankings, with competitor links and optimized listings playing crucial roles.They also highlighted the importance of building a strong brand presence in conjunction with SEO efforts, citing the cumulative effect of various brand properties and references.Additionally, they explored the synergy between SEO strategies and other digital marketing channels like Facebook ads and PPC campaigns, emphasizing the potential for integration to enhance overall online performance. SEO Discussion: Mike Milas + Alex C. Barr + Danielle Windsor 0:00 Introduction 00:48 Signals Test Update 07:33 Testing Signals Locally 14:17 Branding and Ranking Correlation 11:06 Tracking keywords & call sources 17:45 Inner Pages and Rankings Correlation 22:13 What's in our SEO testing library 26:13 PBN and Map Embed Updates 32:33 Impact of Google Updates 37:40 Citation Impact on Local Rankings 42:27 Ranking Organically v in Maps 44:00 Conclusion

This week we're delighted to welcome Kasra Dash to the show. We discuss everything from CTR manipulation, the impact of links, disavows, PBNs and what he's focusing on for his sites in 2024.________________________________________________STAY IN TOUCH WITH JAMIE & SAMMIE ✍

https://linktr.ee/pbnlinks

Navigating the shadowy labyrinth of SEO tactics can be daunting, but fear not, for I, Ed Dawson, am here to illuminate the path. Journey with me as we explore the controversial world of Private Blog Networks (PBNs), a black hat SEO strategy shrouded in risk and the potential for severe penalties. With my extensive background in website development and monetization, I'll disclose the hidden dangers of using these networks and why they may compromise your site's integrity. This episode is a deep dive into the mechanics of PBNs and their implications for your online presence. I'll discuss how PBNs are constructed, the allure of their short-term benefits, and the hefty price they come with—not just in maintenance costs but also in risking Google's wrath. If you're dedicated to cultivating a reputable and lasting online presence, you'll want to understand the perils of PBNs and how to sidestep these treacherous pitfalls. Join me in examining why white hat techniques prove to be the heroes of the SEO world, ensuring your climb up the search rankings is both ethical and enduring.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Episode 193 contains the Digital Marketing News and Updates from the week of Jan 01-05, 2024.1. Google's Shift Away from Third-Party Cookies has Started - On January 4, 2024, Google embarked on a significant change in the digital marketing landscape by initiating the first stage of its strategy to remove third-party cookies. We have mentioned in our previous episode that it will begin in January 2024. However, I did not expect it to start so soon. Third-party cookies have long been a staple in digital marketing, allowing businesses to track users' browsing habits across different websites and deliver personalized advertising. Google's decision to phase out these cookies is part of its Privacy Sandbox initiative, which aims to balance user privacy with the needs of online businesses. Initially, this change will impact 1% of Chrome users globally, equivalent to about 30 million people.The impact of Tracking Protection's rollout is yet to be fully realized, but it's clear that advertisers need to be ready for a cookie-less future. This shift will cause issues for sites that depend on third-party cookies. Third-party cookies have traditionally provided vital insights for targeted advertising. With their removal, Google will categorize users into anonymized topic listings, allowing brands to target subsets of users but without the granular data previously available. This change is expected to lead to less effective advertising campaigns and, consequently, reduced revenue for web publishers. It also signifies increased costs for businesses in targeting ads.For small business owners, this shift represents a significant challenge and opportunity. The removal of third-party cookies means that the traditional methods of targeted advertising, which rely on detailed user data, will become less effective. Instead, Google plans to categorize users into anonymized topic listings. While this still allows for targeted advertising, it will be less specific than before, potentially leading to less effective campaigns and reduced revenue for web publishers. Additionally, the cost of ad targeting is likely to increase for many businesses.Google's move also reflects a broader trend in the digital world towards prioritizing user privacy. This trend is not only driven by tech giants like Google and Apple but also by regulatory changes in regions like the European Union. As a result, digital marketers are entering a phase of trial and error, learning to utilize new tools and strategies to maximize their advertising effectiveness in a privacy-focused online ecosystem.Business owners must adapt their digital marketing strategies to align with these new privacy standards. This adaptation involves exploring new tools and methods for reaching audiences in a way that respects their privacy while still achieving marketing goals. 2. The Community's Verdict on Buying DR & DA Services: More Harm Than Good - As a small business owner, you might be tempted to quickly boost your website's Domain Rating (DR) and Domain Authority (DA) by purchasing services from platforms like Fiverr. DR and DA are metrics developed by SEO companies to estimate a website's likelihood of ranking well in search engine results. While these metrics can be useful indicators of a site's health and link profile, they are not direct factors used by search engines like Google for ranking websites.The allure of these services is understandable: they promise quick, significant improvements in your website's perceived authority. However, it's crucial to understand the potential risks and downsides.Quality of Links: Many services offering to boost DR and DA do so by creating a large number of backlinks to your site. However, these links are often from low-quality or irrelevant sites. Search engines have evolved to recognize and penalize such artificial link-building tactics, which can harm your site's long-term SEO health.Short-term Gains, Long-term Risks: While you might see a temporary increase in your DR or DA, these gains can be short-lived. Search engines continuously update their algorithms to provide the most relevant search results, and they may penalize sites that engage in manipulative link-building practices.Misalignment with SEO Best Practices: The best SEO strategy focuses on creating high-quality content and obtaining backlinks naturally from reputable websites within your industry. Purchasing DR/DA boosting services often goes against these organic practices and can lead to a misalignment with Google's guidelines.Cost vs. Benefit: While the cost of these services might seem low compared to other marketing efforts, the potential damage to your site's reputation and ranking can be much more costly in the long run.The Reddit SEO community strongly advises against purchasing services to artificially boost Domain Rating (DR) and Domain Authority (DA) from platforms like Fiverr. Here are some key takeaways from their responses:Toxic Backlinks: Many users pointed out that the backlinks provided by these services are often "toxic" and flagged by search engine algorithms. One user stated, "because the backlinks are usually toxic (spammed and flagged by algos), flagged or have no actual power no matter what their DA says."Irrelevance of DR and DA: Several comments emphasized that DR and DA are third-party metrics and not Google metrics. They are often seen as "vanity metrics" with no real value in SEO. A user mentioned, "Because DR and DA are irrelevant third party metrics when it comes to SEO."No Impact on Rankings: Users highlighted that an increase in DR and DA does not translate to an increase in search engine rankings. One comment read, "Because it doesn't work and an increase in DR and DA (not even Google metrics) doesn't mean there will be an increase in rankings."Potential Harm to Site: There's a consensus that these services can harm your site's SEO health. One user warned, "Worst case scenario: you severely damage your backlink profile in Google."Low-Quality Links and PBNs: Several comments noted that these services often use low-quality links and private blog networks (PBNs), which are frowned upon by Google. A user shared, "They sell the same shit to everyone who orders these. Lots of low quality backlinks using the same PBN."Misleading Metrics: Users agreed that DR and DA are easy to manipulate and do not reflect a site's actual authority or relevance. A comment stated, "DR/DA are useless when it comes to link quality."Short-Term Gains, Long-Term Losses: The community believes that any short-term gains from these services are outweighed by long-term losses in rankings and credibility.In conclusion, the Reddit SEO community strongly advises against buying DR and DA boosting services. These services offer short-term, superficial gains at the expense of long-term SEO health and credibility. For small business owners, the focus should be on building organic backlinks, creating quality content, and following best SEO practices for sustainable growth and success.3. Revamp Your Website Without Losing SEO: Essential Tips from John Muller - Google's John Mueller highlights the critical importance of careful planning in website revamps to avoid SEO pitfalls. This topic is particularly relevant for small business owners who are considering updating their website's user interface (UI) and user experience (UX).UI and UX are fundamental aspects of a website, influencing how visitors interact and their overall satisfaction. Changes in these areas, along with adding new pages, can significantly impact a site's SEO performance. This is because these changes can affect everything from how Google crawls and understands a page to the on-page ranking factors. Here is what he mentioned:“One complexity is that a relaunch can mean so many different things, from just shifting a website to a new server and leaving everything else the same, to changing domain names and all of the content as well. First, you need to be absolutely clear what's changing on the website. Ideally map out all changes in a document, and annotate which ones might have SEO implications. If you're changing URLs, we have some great guidance on handling site migrations in our documentation. If you're changing the content or the UI, of course that will affect SEO too. If you're unsure about the effects, I'd strongly recommend getting help from someone more experienced - it's easy to mess up a bigger revamp or migration in terms of SEO, if it's done without proper preparation. Even with everything done properly, I get nervous when I see them being done. Fixing a broken migration will take much more time and effort than preparing well. In any case, good luck!”We also recommend that you discuss your needs with a reputable, competent SEO professional.Here are some key steps to consider:Crawl the Website: Use tools like Screaming Frog to crawl your site before and after changes. This helps identify issues like missing pages, broken links, or misconfigured meta elements.Create a Backup: Always have multiple backups of your website. This is a safety net against various potential issues that could arise during the update process.Stage the Website: Use a staging environment to test new changes. This is a duplicate version of your site where you can identify and fix technical bugs or errors before they go live.For small business owners, understanding and implementing these steps is crucial. A well-planned website revamp can enhance user experience and SEO performance, while a poorly executed one can lead to significant setbacks in site visibility and user engagement. Therefore, it's not just about making the site look better; it's about ensuring that these improvements align with SEO best practices to maintain or enhance your site's ranking on search engines.4. Importance of a Website's Homepage in Google's Eyes - Historically, the homepage was deemed the most important page due to the prevalence of directory and reciprocal links pointing to it. However, the focus shifted to inner pages as link-building strategies evolved, targeting content-rich pages for better ranking in search results. Despite this trend, recent statements from Google's Gary Illyes and John Mueller suggest a resurgence in the importance of the homepage.Illyes, in ep#66 of the Search off the Record podcast, emphasized that from Google's perspective, the homepage is the most important page of a site. Here is what he said :“... I can't speak for other search engines, obviously, but from Google's perspective, the homepage is the most important page on the site,... ”This statement is significant for business owners, as it implies that Google pays special attention to the homepage for indexing and understanding a website's structure. Mueller echoed this sentiment, noting that Google uses the homepage as a starting point for crawling and gauging the importance of other pages. He explained that pages linked directly from the homepage are often considered more important, influencing their weight in search results.This renewed focus on the homepage does not negate the value of inner pages but highlights the homepage's role as a gateway to the rest of the site. For business owners, this means ensuring that your homepage is not only well-designed and user-friendly but also strategically links to key inner pages. This approach can enhance the visibility and ranking of your website in Google's search results.In summary, while the importance of individual pages varies, the homepage holds a special place in Google's indexing and ranking process. As a small business owner, prioritizing your homepage's content and structure can significantly impact your website's overall performance in search results. This understanding is essential in today's competitive digital landscape, where a well-optimized homepage can be a game-changer for your online presence.5. Brand Over Keywords: John Mueller's Advice on Domain Names for SEO - In the realm of SEO, the choice of a domain name is a critical decision for any business owner. And the idea of using keyword domain name keeps on coming up. In a now deleted reddit post, John Mueller, Google's Search Advocate addressed a common query: Do keyword domain names offer an SEO advantage? His response was clear and straightforward. He advised against relying on keyword-specific domain names for long-term SEO strategy, stating that such a domain name does not provide a significant SEO advantage on Google. This advice is particularly relevant for businesses planning for long-term growth and online presence.The rationale behind Mueller's advice is twofold. First, keyword-focused domain names can limit brand recognition. They may pigeonhole a business into a narrow niche, making it challenging to expand or diversify offerings in the future. Second, these domain names can be restrictive when targeting other keywords, thereby limiting the website's ability to adapt to new products, services, or market trends.Mueller's insights reflect a shift in SEO trends, emphasizing the importance of building a strong, recognizable brand across various channels. This approach aligns with omnichannel marketing, where consistency in branding across different platforms is key to connecting with customers. In today's digital landscape, brand recognition and quality content are increasingly significant in achieving SEO success.In conclusion, Mueller's advice for 2024 and beyond is to focus less on keyword-centric domain names and more on developing a comprehensive, brand-focused online presence. This strategy not only aligns with current SEO trends but also ensures versatility and adaptability for businesses in the ever-evolving digital market. For small business owners, this means investing in a domain name that reflects your brand's identity and values, rather than just targeting specific keywords. This approach will help in building a lasting and flexible online presence, crucial for long-term success in the digital world.6. Facebook's New Link History Feature: Implications for Targeted Advertising - On January 3, 2024, Facebook introduced a significant update affecting digital marketing: the global archiving of all users' link history on both Android and iOS devices. This is particularly relevant for small business owners who utilize Facebook for targeted advertising.The new feature, which is enabled by default, allows Meta to use the collected data from users' link history for targeted advertising. This means that Facebook will keep track of the websites visited by users within its mobile browser over the last 30 days. However, it's important to note that links visited in Messenger chats are not included in this history.The feature could provide a valuable source of data for reaching high-value consumers, especially as the industry moves towards a cookieless future and faces stricter privacy laws. On the other hand, the reliance on such data could be temporary, and there are concerns about user privacy and the potential backlash.Users have the option to opt-out of this feature. To disable it, they can select any link within the Facebook app, launch Facebook's mobile browser, click on the three dots in the bottom right corner, select browser settings, and then toggle the switch next to "Allow Link History."A Facebook spokesperson stated, "You can choose to turn link history on or off at any time. When you turn link history off, we will immediately clear your link history, and you will no longer be able to see any links that you've visited. Additionally, we won't save your link history or use it to improve your ads across Meta technologies."7. LinkedIn Ad Prices Surge Amid Advertiser Boycott of Platform X - As of January 2, 2024, LinkedIn has experienced a significant surge in ad prices, a development crucial for small business owners to understand. This change, is attributed to increased demand following an advertiser boycott of another major platform, referred to as "X."The cost of ads on LinkedIn, a Microsoft-owned platform, has risen by as much as 30% in some cases. This increase is a direct result of advertisers shifting their focus from Platform X to LinkedIn. Leesha Anderson, Vice-President of Digital Marketing and Social Media at Outcast Ad Agency, noted that most of their clients have moved away from Platform X and are now focusing on LinkedIn.Despite the steep increase in prices, marketers are reporting substantial returns on their investments in LinkedIn ads. Advertisers are seeing up to 20% ROI, meaning for every $100 spent, they are generating profits of $120. This high ROI is particularly noteworthy given the increased costs of LinkedIn campaigns compared to those on Meta's platforms, where the cost per 1000 impressions can be as low as $10 to $15.LinkedIn's ad prices are determined by an auction system based on market demand. The greater the demand, the higher the ad price. This system has led to the current surge in prices due to the influx of advertisers from Platform X.The platform's annual ad revenue soared by 101% year-on-year in 2023, reaching almost $4 billion. Insider Intelligence forecasts that this growth will continue, with an additional 141% increase expected in 2024.Penry Price, LinkedIn's Vice-President of Marketing Solutions, attributed the increased investment in LinkedIn ads to the platform's unique targeting capabilities. LinkedIn claims to have twice the buying power of the average web audience, with four out of five members driving business decisions.For small business owners, this information is vital. While LinkedIn presents a solid alternative for advertising, especially in light of the boycott of Platform X, the increased costs must be considered. The platform's robust targeting capabilities and high ROI potential make it an attractive option, but businesses must carefully assess their budgets and advertising strategies to ensure the best use of their resources.

Everything you ever wanted to know.

Episode 159 contains the notable Digital Marketing News and Updates from the week of May 1-5, 2023.1. Google Updates Guidance For Cross-Domain Canonicals – Google has updated its help documentation for canonicalization. It removed a line about syndicated content and also updated a line about noindex to prevent selection of a canonical page within a single site. Per Google,  “The canonical link element is not recommended for those who wish to avoid duplication by syndication partners, because the pages are often very different. The most effective solution is for partners to block indexing of your content.”But first, let me explain what canonicalization actually means. A canonical tag (aka “rel canonical”) is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs. Practically speaking, the canonical tag tells search engines which version of a URL you want to appear in search results. A cross-domain canonical is when the duplicate page appears on an entirely different website (domain).Previously, Google has recommended you use the canonical tag for syndicated content even though it was a hit or miss. 2. Video Description In Structured Data Is Now Optional – The description of the video is used to help Google understand the video, but it is no longer a requirement for video structured data. But Google still recommends doing it. Google updated the “description” property from “required” to “recommended” in the structured data documentation.Please fill out the description if you can.3. Google: Clarification On E-E-A-T – Danny Sullivan, Google's Search Liaison said on Twitter, “Our existing documentation does explain E-E-A-T and YMYL in the context of how they should be considered by content creators seeking to produce helpful, people-first content. It's all on this page.”Remember, Google has been saying for years now that there is no E-A-T (or now E-E-A-T) algorithm, but Google does have factors and signals it looks for that align with the values around determining content that demonstrates E-E-A-T.The page Danny linked to says, “Google's automated systems are designed to use many different factors to rank great content. After identifying relevant content, our systems aim to prioritize those that seem most helpful. To do this, they identify a mix of factors that can help determine which content demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-T. While E-E-A-T itself isn't a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful.” Google's example says its “systems give even more weight to content that aligns with strong E-E-A-T for topics that could significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society. We call these “Your Money or Your Life” topics, or YMYL for short.””So again, E-E-A-T is important, but optimizing for it directly it not really possible. You can however write content that demonstrates those qualities and Google should understand that and reward that type of content. But there is not one specific thing to do, it is many things signals that Google uses to determine if a piece of content demonstrates experience, expertise, authoritativeness, and trustworthiness, aka E-E-A-T.4. Google: How To Accelerate Website Indexing – During May'23 Google SEO office-hours Q&A session, a concerned website owner inquired about the slow indexing of their 16,000-page site. Google Search Relations team member Gary Illyes explained that indexing speed depends on several factors, the most crucial being the quality of the site and its popularity on the internet. Illyes suggested that website owners ensure their content is of the highest quality possible to increase the indexing speed. High-quality content is essential as Google's algorithms prioritize it when determining indexing priority. However, the definition of high-quality content extends beyond the mere text of individual articles.According to Google's John Mueller, the quality of content encompasses the overall website, including its layout, design, integration of images, and page speed. These elements contribute to a positive user experience and are key factors that Google considers when assessing quality.​Illyes also recommended that once you ensured that your content is the highest quality you can possibly make, try to run some social media promos perhaps so you get people to start talking about your site. This is what he had to say, “How fast a site is indexed depends on a bunch of things, but the most important one is the quality of the site, followed by its popularity on the internet. Once you ensure that your content is the highest quality you can possibly make, try to run some social media promos perhaps so you get people to start talking about your site. That will likely help.”Reading between the lines, so backlinks, links from external websites to your site, contribute to faster indexing and improved search engine rankings. And Technical SEO (optimizing a website's structure, code, and page speed to meet search engines' crawling and indexing requirements) is crucial.5. Google: Focus On Content Quality Over Posting Frequency – Google's Search Advocate John Mueller, recently engaged in a candid discussion on the r/BigSEO subreddit, addressed the question of blogging frequency. “The problem with trying to keep a frequency up is that it's easy to end up with mediocre, fluffy content, which search engine quality algorithms might pick up on, and then assume the whole site is like that. Taking risks like this in the beginning when it's easy for you to start over is probably fine, doing that in the long run will be painful when it catches up to you. (All of this applies even more if you're taking short-cuts with gen-ai content).”So folks, prioritize creating unique and compelling content over maintaining a consistent posting schedule. 6. Google: Avoid Outdated Link Building Strategies – Google's John Mueller made it very clear that you should avoid outdated link building strategies such as SENuke or PBN's.The concept of SENuke and similar link-building tools is that you blast loads of (usually rubbish) content all over the internet, to get backlinks. And a private blog network (PBN) is a group of websites that only exists to provide backlinks to other websites. The purpose of a PBN is to manipulate Google to improve a site's Google search rankings. PBNs clearly violate Google's Webmaster Quality Guidelines and can result in harsh penalties. Google's link spam guidelines state: “Any links that are intended to manipulate rankings in Google Search results may be considered link spam. This includes any behavior that manipulates links to your site or outgoing links from your site.” So, PBN's clearly fall within this guidance.7. Google: Disavowing Links Based On Third-Party Metrics Is A Terrible Idea – When John was asked if one should disavow links based on those pages being under a certain score from a third-party tool, John said no. John wrote on Twitter, “That seems like a terrible idea.” “Also, none of those metrics are things Google cares about, as any SEO tool will tell you… hopefully,” he added.8. Google: Links From Spammy Sites Are Not TrustWorthy – In the May 2023 Google SEO office hours, someone asked “If a domain gets penalized does it affect the links that are outbound from it?” To that question, Duy Nguyen from the Google Search Quality team said “I assume by penalize you mean that the domain was demoted by our spam algorithms or manual actions. In general, yes, we don't trust links from sites we know is spam.” This is common knowledge however it is good to have someone from the spam system say it so clearly.9. Google: “Coming Back Soon” Pages For Site Migrations – Google's John Mueller wrote on Twitter, “I'd try very hard to avoid having a “coming back soon” page during a revamp. I don't think you'd gain a lot by bouncing it back & forth.” “If you need it for

Building quality backlinks and promoting your content I know, I know, backlinks are well-trodden ground, we've covered them before and we'll likely cover them again. Because still after all this time, debate rages about whether backlinks really do make a difference to you ability to rank. Google encourages us to earn, not buy links. SEOs tell us to focus on quality not quantity. We dutifully keep our backlink profiles clean, disavowing on a regular basis. But is any of this working? And if the black hat tactics don't work (PBNs, comment spam and the rest) why do so many SEO types still do them? Today we're getting back to basics on backlinks and it's a refresher that's definitely worth your ear time. Tune in to learn:  Do backlinks matter to Google?  If backlinks from social media have any impact or authority Where to start setting up your first 3 backlinks How to recognise good backlinks How to recognise the red flags How content promotion ties in with link-building Ranking locally - what effect local backlinks will have Alan's favourite tools to track backlinks Dodgy backlinks - are disavows worth it? Alan's top backlink tip   Useful resources: Ahrefs Growth Gorilla Email Finding Chrome Extension Pitchbox Hunter.io   Head to episode notes   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Building and maintaining a handful of websites is enough to keep most SEOs extremely busy. But is there a way to build a large portfolio of sites that can generate a passive monthly income?  As Luke Luke Van Der Veer discovered, this can be achieved using the rank and rent business model.  Luke builds high-ranking, lead-generating websites that target profitable niches. He then rents these sites to business owners who can take advantage of the leads. After investing a few hours into building and ranking the sites, the majority of Luke's work is done. He can then sit back and enjoy the recurring rental income that the sites bring in.  In this episode, Luke sits down with us to discuss the rent and rank business model in detail. He walks us through how he scaled his business to include 100+ rank and rent sites, how he outsources work, and the fee structure he used to get to a 6-figure monthly income.  For those who are just starting out in rank and rent, Luke breaks down how to source clients for your sites, which niches can be money pits, and the mindset entrepreneurs need to adopt to make a success of this business model.  Luke also sheds light on the strategies he uses to get his sites to rank, including using Google My Business, the ins and outs of citations, and how to use blog comments and PBNs to build up his sites' backlink profiles.  If you are skilled in SEO but don't have the time or resources to maintain a traditional content site, then rank and rent may be the solution you've been searching for. Grab your notebook and pick up invaluable tips and tricks from the industry leader in rank and rent websites! Topics Discussed in This Episode: Luke's background and how he ended up in the online business world (03:30) A breakdown of how the rent and rank business model works (06:50) How Luke goes about finding clients to rent his sites (12:40) Why Luke prefers to work within the home services niche (15:55) The common mistakes people make with rank and rent (17:25) The benefits of ranking on Google My Business (20:06) Why you should wait until your address is verified before doing citations (28:22) How Luke uses blog comments and PBNs as a backlink strategy (30:25) How Luke structures the fees for his services (35:26) Examining the earning potential of rank and rent (39:35) Why Luke is diversifying his business with brick-and-mortar real estate (45:15) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Luke's Website Rental Coaching  Side Hustle Nation Online Jobs  CallRail Sit back, grab a coffee, and learn how to build a passive income using the rank and rent strategy!

Building and maintaining a handful of websites is enough to keep most SEOs extremely busy. But is there a way to build a large portfolio of sites that can generate a passive monthly income?  As Luke Luke Van Der Veer discovered, this can be achieved using the rank and rent business model.  Luke builds high-ranking, lead-generating websites that target profitable niches. He then rents these sites to business owners who can take advantage of the leads. After investing a few hours into building and ranking the sites, the majority of Luke's work is done. He can then sit back and enjoy the recurring rental income that the sites bring in.  In this episode, Luke sits down with us to discuss the rent and rank business model in detail. He walks us through how he scaled his business to include 100+ rank and rent sites, how he outsources work, and the fee structure he used to get to a 6-figure monthly income.  For those who are just starting out in rank and rent, Luke breaks down how to source clients for your sites, which niches can be money pits, and the mindset entrepreneurs need to adopt to make a success of this business model.  Luke also sheds light on the strategies he uses to get his sites to rank, including using Google My Business, the ins and outs of citations, and how to use blog comments and PBNs to build up his sites' backlink profiles.  If you are skilled in SEO but don't have the time or resources to maintain a traditional content site, then rank and rent may be the solution you've been searching for. Grab your notebook and pick up invaluable tips and tricks from the industry leader in rank and rent websites! Topics Discussed in This Episode: Luke's background and how he ended up in the online business world (03:30) A breakdown of how the rent and rank business model works (06:50) How Luke goes about finding clients to rent his sites (12:40) Why Luke prefers to work within the home services niche (15:55) The common mistakes people make with rank and rent (17:25) The benefits of ranking on Google My Business (20:06) Why you should wait until your address is verified before doing citations (28:22) How Luke uses blog comments and PBNs as a backlink strategy (30:25) How Luke structures the fees for his services (35:26) Examining the earning potential of rank and rent (39:35) Why Luke is diversifying his business with brick-and-mortar real estate (45:15) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Luke's Website Rental Coaching  Side Hustle Nation Online Jobs  CallRail Sit back, grab a coffee, and learn how to build a passive income using the rank and rent strategy!

On this week's episode of the Niche Website Builders podcast, host James De Lacey talks with guest Clint Butler. Like last week's guest, Clint Butler is a regular on the SEO Fight Club podcast, and is well known for the dark arts of SEO. James and Clint dive into these dark arts SEO secrets, as well as dispelling some myths around SEO. Specifically, the guys cover schema markup, and how you can use schema to boost your rankings. They also talk about the tricky business of online reputation management as a niche website builder, including what you can do to improve the positive things on google about you and about your brand. Later on, Clint and James talk about “negative SEO”. What is it, does it exist, how do you know if it's happening? Clint shares all his insight on this topic, as well as some tips for things you can do to protect yourself from negative SEO. The guys also dive into PVNs, or mini-networks, which work as a sort of digital moat, surrounding certain niche websites and linking them together. Clint hares his advice on the best way to use this technique for yourself and your niche website portfolio. Finally, James and Cline talk launch-jacking, and how to launch new sites and drive initial sales. The guys also talk about link building, and have a discussion around authority vs relevance, and how anchor text is key for your links strategy. Niche Website Builders: Resources – https://www.nichewebsite.builders/resources Niche Website Builders – https://www.nichewebsite.builders/ Niche Website Builders Podcast – https://podcasts.apple.com/us/podcast/niche-website-builders/id1548013326 Niche Website Builders on YouTube – https://www.youtube.com/channel/UCDX_rVwDP_IQVx1tjn_h8dQ Niche Website Builders on Facebook – https://www.facebook.com/nichewebsitebuilders/ Niche Website Builders' Email – sales@nichewebsite.builders

Most PBNs rely on a network of different sites, multiplying the costs for each new development. You can increase your return by making your node sites serve multiple functions. For example, you could turn each node into a revenue-generating machine in its own right. If you're able to manage a PBN in a sustainable, valuable way, you'll enjoy several benefits. PBNs are notoriously difficult to implement in a way that yields a positive R.E.O. Not all businesses will benefit from one, but they can save you a lot of time. Using PBNs as part of a link-building strategy could give you the combination of tactics you need to grow consistently. In a straightforward PBN, you're using one site to pass secondary authority to your primary domain. But with this strategy, you'll be capitalizing on a more diverse network of external publishers. For the average optimizer, PBNs simply aren't worth the time or money. More info about should you be using a private blog network (PBN) for link building in 2022?:    https://seo.co/pbn/   Connect with us:  SEO // PPC // DEV // WEBSITE DESIGN // RECRUITERS

A private blog network is a collection of individual, distinct websites owned by a single person or organization. It allows you to forgo conventional link-building strategies, which require patience and attention to quality. PBNs can also be used as avenues for revenue generation and tightly interlink with each other. S.E.O's "Spidey sense" might tingle when reading a description of how Page Building Bins (PBNs) work. PBNs exist in a kind of "gray hat" territory, but there are ways to make them more valuable. The R.O.I Problem With PBNs: Your nodes are constantly pointing at each other, and only each other. If you're looking for a domain name with lots of potential, you'll have to pay at least $500 for an S.E.O. You'll also have to spend hundreds of dollars on hosting, whois info, development, and content. The long-term return isn't attractive enough to warrant the initial investment in most cases. More info about should you be using a private blog network (PBN) for link building in 2022?:   https://seo.co/pbn/   Connect with us:  SEO // PPC // DEV // WEBSITE DESIGN // RECRUITERS

It is possible that what works in SEO now is not what you think. Contrary to popular belief, it's not all about keywords and keyword research - though they certainly help! Today, almost everything works differently, and we're here to find out why. Craig Campbell, Glasgow's top SEO expert, joined me in this episode of the SEJ Show for a candid discussion about what's REALLY working in SEO at the moment, including a discussion around dropped domains, domain leasing, PBNs, link building, YouTube, TikTok and other media outlets that Google loves! There are a lot of domain names that are not personally branded, and you could turn them into an excellent money website in some way. Whether it be affiliate or ecommerce, it really doesn't matter. A website's a website. –Craig Campbell, 29:24 I don't even see people going to the Wayback machine recreating all your videos. Many people just slap up any old URL and brand new URLs and stuff like that. What they don't do is do the basics properly. You need to reignite that. It's run out of gas, essentially, the website. You need to reignite it –Craig Campbell, 31:23 If you ever feel like you have imposter syndrome and don't know anything about SEO, go to a room where no one knows anything about SEO. They'll all ask you questions because you will be validated immediately. –Loren Baker, 12:38   [00:00] - A little about Craig & his YouTube channel. [04:28] - What is Craig's core focus? [05:55] - How many sites did Craig launch before finding two profitable ones? [13:22] - How does it feel to be the only SEO in the room? [17:03] - What are expired domains? [30:59] - What NOT to do when buying dropped domains. [37:18] - The best way to approach expired domains. [50:39] - Is Craig noticing anything in the middle of this content update? [55:38] - How important are Domain Authority ratings and other metrics in inbound links? [58:04] - Does Craig ever look at Majestic?   Resources mentioned: Craig Campbell SEO - https://www.craigcampbellseo.com/ Odys Global - Premium Aged Domains & Websites for Sale - https://odys.global/   Typically, what I would do with any website that I bought is I would repurpose it. I might not keep the exact template and look of pictures, but what I would be doing is recreating, going through any URLs that had links pointing to them, I would be recreating those URLs. I would put the content back up from the Wayback machine and keep the website as close to what it was initially just to start to rank again for some of the terms it did have. Then link equity starts to kick back in. –Craig Campbell, 22:00 I'm not just looking at the domain name. I'm looking at the number of outbound links. I'm looking at the number of keywords that rank on that website. I'm looking at the referring domains. I'm looking at a bunch of other quality checks, and I think that part is what these guys are missing. –Craig Campbell, 32:38 Take the time to invest in an idea. It can be local, global, a $500 product, or even a $20 product, and just do it right and get it out there. Who knows, you might get addicted, and you might, if you're like Mr. Craig Campbell here, be able to flip it for 50x. Its monthly income is fantastic. –Loren Baker, 1:01:19   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Craig Campbell:   Craig Campbell is regarded as one of Glasgow's most experienced SEO practitioners. With his expertise spanning all aspects of SEO, he has built up an unmatched wealth of digital marketing knowledge.  He is also a businessman known as "Craig Campbell SEO." The pandemic led him to start a YouTube channel that is now home to more than 100,000 subscribers. Subscribe to Craig on YouTube: https://www.youtube.com/c/CraigcampbellseoUk Follow him on Twitter: https://twitter.com/craigcampbell03   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

With Google algorithm updates regularly changing the game, what is the secret to a consistent, long-lasting SEO strategy? Perrin Carrel believes the answer lies in providing true value to your readers. Perrin is an SEO expert and co-founder of RANQ.io, a boutique SEO agency that offers a holistic approach to boosting organic traffic.  In this episode, prepare to get swept up in the highs and lows of Perrins epic SEO comeback story. He shares details of his run-ins with PBNs and the resulting fallout that crippled his first big site. He then describes the SEO techniques that allowed him to rise from the ashes and reclaim success by building his first supersite in the pet niche. According to Perrin, “The core building blocks of white hat SEO are keeping the user in mind and making link building mutually beneficial. All of the content on your site should truly serve the user and make their life a millimeter better rather than a millimeter worse.”  Perrin also talks about his personal exit strategies and sets the record straight on the various myths and misconceptions that plague the SEO industry.  Settle in for a masterclass on how to create a holistic SEO strategy that'll keep readers coming back for more! Topics Discussed in This Episode: How Perrin got involved in the crazy world of SEO (03:20) The lessons Perrin learned from the downfall of his first content site (08:50) Perrin's experience with black & gray hat link building tactics in today's industry (15:10) The core building blocks of a white hat SEO strategy (18:57) The link building approach that led to the most growth on Perrin's sites (22:32) How Perrin identified the right time to sell his previous sites (25:56) Building a content site with a future exit in mind (30:04) Why Perrin transitioned away from building sites into running his own agency (33:17) Common myths and misconceptions in the SEO industry (42:12) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Ranq.io Niche Pursuits Authority Hacker Sit back, grab a coffee, and learn how to build an SEO strategy that will benefit you and your readers! 

At Roofing Webmasters, we’ve devoted our lives to search engine optimization for roofers. We even wrote the ultimate guide to Roofing SEO for contractors across the world. Still, our job never stops because Google never stops evolving. Google’s algorithm has progressed more than ever for 2022, and the changes are more significant than we’ve ever seen. In today’s podcast episode, we discuss what’s new in 2022. More Changes, More Quickly Google issued eight total core updates in 2021 and thousands of additional micro-updates to its algorithm. In addition, Google recently declared to changing its algorithm six times per day. Unfortunately, the human mind can’t process such frequent changes and understand which aspects of the algorithm are changing. As a result, businesses and SEO professionals have grown frustrated. How Roofing Companies Can Respond You might think SEO is dead, and there’s no longer a benefit to investing resources in search engine optimization. However, this attitude will only empower your competitors to win the marathon by default. SEO still works, but it now relies more on consistency and logic than manipulation. The good news is that companies like Roofing Webmasters maintain best practices for our SEO services, allowing our clients to continue to rank in 2022. Logic There are SEO aspects that follow the basic logic of good business practices. Take reviews, for example, which are clear indicators of a roofing company’s legitimacy online. In addition, platforms like Google My Business, Facebook, and Yelp have earned the trust of search engines and users alike, making acquiring feedback on these websites more critical than ever. The same is true of social media signals from trusted institutions. Consistency Although Google closed several algorithmic loopholes throughout 2021, the results have been beneficial for roofers who optimize consistently. Following best practices for on-page SEO, technical SEO, and off-site SEO allows consistent websites to maintain an average traffic volume. While some contractors think SEO is a method to manipulate the search engines, Google has always aimed to rank the most worthy websites and companies on their SERPs. Therefore, think of SEO in 2022 as working with Google instead of against them. Best SEO Practices for Roofers in 2022 Since logic and consistency wins in 2022, roofing companies should double down on the best SEO practices. Eliminate manipulative tactics like link buying or PBNs and replace those techniques with legitimate methods like reputation management and user experience optimization. Roofing Webmasters can show you which practices work best in 2022. Quality Content It sounds like a broken record in the SEO industry, but quality content remains critical for ranking on Google. Establishing topical authority is only possible by publishing multiple pages relating to the same general topic. For roofers, in particular, writing good content about each service type will determine how many keywords you rank for online. For example, a commercial roofer offering TPO roofing services must create a page for TPO roofing and fill it with high-quality content. Google won’t assume you offer the service unl...

Taking inspiration from PBNs show earier this week on Monday, and continuing my own podcasts, I decided to run another CONFLICTED show this week. Plus, the weather outside right now is crazy and we have gusts up to 50MPH so this cast may not be on very long. Here we go....

David Farkas is the founder and CEO of The Upper Ranks. Specializing in link building, David and his company have been helping clients rank higher and level up their SEO game for over ten years through custom link building strategies.In this episode, David tells us how he went from SEO enthusiast to link building expert, and he shares with us some of the best link building tips, tricks and insights he's picked up along the way. He also details why link building is an essential part of your SEO strategy, what you should look out for in a good backlink, and why you shouldn't trust unsolicited emails from SEO “experts” about the quality of your links.What's In This Episode Who is David Farkas How you can stand out online in the saturated legal market. Why you need to think carefully about PBNs. How you should handle toxic links. Why directories are still a valuable asset in your link building toolkit. How you should approach guest posting on your website. Why your amazing website won't succeed without a solid link-building strategy.

Craig Campbell visited the EDGE team to share some key understandings around Personal Blog Networks for inbound link building.  He also shared his many tips for “website flipping”: finding old domains, making them sparkle and building the value of the site for sale.  Entrepreneurship is the name of the game here today on the EDGE. [00:02:35] Is there Black Hat & White Hat SEO anymore? [00:09:26] What are PBNs?  [00:14:19] How tough is SEO now? [00:17:43] How does the process of buying websites work? [00:22:55] How tough is it to scale? [00:26:09] Where can you buy websites?

On this episode, Bill Hartzer talks about link data, tiered links like tier 2, tier 3, and tier 4 links. He also shows how you can see tiered links to a website, how to see link networks and private blog networks (PBNs), and deal with them. He shows the Majestic Link Graph tool, an tool that's instrumental in helping you analyze tiered links and a link profile.

In this episode of The Opportunity Podcast, we will be speaking with Josh Mitchell, a buyer of two Amazon Associates, affiliate, and display advertising businesses from our marketplace. Josh reinvented his career from footballer to full-blown online business portfolio owner and explains how he rapidly scaled his businesses in a few short years. In this interview, Josh highlights how he overcame common challenges in the content space - from one page dominating traffic to buying a site with PBNs. With time and many lessons learned along the way, Josh has managed to double one of his acquisitions and scaled the other to a seven-figure valuation from just a $90K initial investment. He lays out a roadmap for how he's done it and what others can learn from his experience. Sit back, grab a coffee, and get ready to learn how to reshape your life and career through online business acquisitions.

This week on NL Hafta, Newslaundry’s Abhinandan Sekhri, Anand Vardhan, Manisha Pande, and Raman Kirpal are joined by M. K. Venu, founding editor of The Wire to discuss the recession, the state of the media, and everything that happened this week.The panel discusses and debates the possible paths of India’s economic recovery, whether the government’s approach to the lockdown made things worse, and why India has experienced greater negative impacts due to the coronavirus than other global economic powerhouses. Venu gives insight into the predicaments of the Indian worker, and says, “In India, we claim to be socialist, but we are the harshest capitalist state that can ever be.”Venu also weighs in on the “sensationalist end of broadcast media,” The Wire’s approach to journalism, and how the distribution of corporate spending on advertising is changing rapidly. They also discuss the paradigm shift in which news organisations influence, and which ones are influenced. On the prevailing respectability of the print media, Anand observes, “You don’t see people saying, ‘Ye maine iss channel pe dekha tha’ with the confidence with which they cite the printed word.”The panel also discusses a possible future constitutional crisis arising from the Central and Maharashtra governments’ uses of state machinery for personal gain, lawfully or unlawfully, in the Sushant Singh Rajput-Rhea Chakraborty-Kangana Ranaut case.Also on this edition of NL Hafta: the significance of the bad-faith allegations against Alt News co-founder Mohammed Zubair, the imprudent Republic reporters, and highlights from the run-up to the upcoming elections in Bihar.All this and more, only on this week’s NL Hafta. Tune in!Timecodes00:00 - Introduction & Headlines05:41 - Economy of India & Negative GDP Growth35:39 - Print Vs TV News Media55:09 - Subscribers Mails1:05:36 - Subscribers Mails1:10:49 - Kangana Ranaut’s office demolition and destroying institutions1:28:39 - Role of Media in India1:39:57 - Subscriber Mails1:46:55 - Bihar Elections1:49:35 - RecommendationsRecommendationsM. K. VenuLaunching vicious campaign against judges in the event of an adverse verdict threatens judiciary’s independence Raman Kirpal‘It’s not a newsroom, it’s a durbar’: Inside the Republic of Arnab GoswamiInside the online cult of #JusticeforSSRThe Modi regime couldn’t capture PTI, so it launched PBNS. How is the enterprise going?India’s 49 million Covid tests hide more than they revealManisha Pande‘It’s not a newsroom, it’s a durbar’: Inside the Republic of Arnab GoswamiWhat the moral lessons for journalists quitting Republic TV miss outInside the online cult of #JusticeforSSRJournalists Aren’t the Enemy of the People. But We’re Not Your Friends.Anand VardhanThe India Way: Strategies for an Uncertain WorldAbhinandan SekhriPlanet Money podcast episode: The Murderer, The Boy King, And The Invention Of Modern Finance See acast.com/privacy for privacy and opt-out information.

Link-building has evolved over the years from something basic and unrefined to a complex system.  Google has created a number of measures to assess link credibility over the years.  In order to avoid “bad” links you’ll want to avoid: spam, comment and forum posts, paid links, link schemes, exchanges and private blog networks (PBNs).  In some circles, link building may have a bad reputation.  But if you avoid archaic approaches and educate yourself on current strategies you’ll find that it’s evolved into a reliable, safe and reputable strategy.   What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?  Connect with us & our SEO company:  https://seo.co/blog/ DEV.co Link.Build https://twitter.com/seodotco https://www.linkedin.com/company/seodotco/ https://podcast.seo.co/

Welcome to the first edition of SEO Tinder!I've crowd sourced topics from our Slack Channel and Facebook Group to field your burning questions on SEO related tactics.Today, we'll be covering:PBNs and Web 2.0sBloggingLink buildingE-A-T and YMYLPythonIf I like the tactic, I'll 'swipe right', if I don't, I will 'swipe left' and break down why.Let's get into it!Support the show (https://ryanwashere.com)

PBN's do they still work? Should they be part of your SEO Strategy? Itamar and myself discuss this topic on this show today.

The debate rages on as to whether private blog networks (PBNs) are worth it for SEO. They have a place in SEO & link building, but it's not what you think. In this episode, we discuss all the ways PBNs have and are being used to manipulate Google rankings, how you should avoid them and how to find out if your SEO company is using a PBN.  Mentioned in today's episode:  Domain Acquisitions // Detecting a PBN    What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?  Connect with us & our SEO company:  https://seo.co/blog/ https://twitter.com/seodotco https://www.linkedin.com/company/seodotco/ https://podcast.seo.co/

►Marketinghope: https://marketinghope.net/►SEO Content, Foren Links & Outreach Links: https://marketinghope.net/seolab/►Die Marketinghope SEO Community: https://www.facebook.com/groups/marketinghope/—Show Notes:[00:08] Intro[00:25] SEO Mythen Intro[01:45] Mythos #1 PBNs sind böse und tot[06:10] Mythos #2 Je mehr Links desto besser[06:55] Mythos #3 Exact Match Domains funktionieren nicht mehr[08:40] Mythos #4 SEO dauert lange[10:50] Mythos #5 Content ist King[13:13] Mythos #6 Mehr Text = Bessere Rankings[15:45] Mythos #7 SEO ist für Loser[19:30] Mythos #8 Exact Match Ankertexte sind ein No-Go[20:40] Mythos #9 Manual Penalty ist der Tod eines SEOs[23:30] Mythos #10 SEOs werden durch AI überflüssig [27:50] Fazit[28:33] Outro—Erwähnte Tools & Ressourcen:[02:40] Podcast Episode #28: https://youtu.be/4cprmWZ7OMg[04:45] Der Ultimative PBN Guide: https://youtu.be/OaHfyfRAmo4[07:55] SEO Audit #9: https://youtu.be/0JCjkuUm2zI[14:15] SEO Audit #6: https://youtu.be/s7un4GiOoyE[14:15] SEO Audit #7: https://youtu.be/X5QS32Uq4kg—Weitere Playlists:Marketinghope SEO Tutorials: https://www.youtube.com/playlist?list=PL_v5LFkdKNPuVsuWSIWypZZ06ctBqxJsBMarketinghope Podcast: https://www.youtube.com/playlist?list=PL_v5LFkdKNPtst_tn-nNCJ78nZ0K6lR5fMarketinghope Community Projekt: https://www.youtube.com/playlist?list=PL_v5LFkdKNPt9CFKAASpokjPeUiGd_Tx3Marketinghope SEO Audits: https://www.youtube.com/playlist?list=PL_v5LFkdKNPsdqD6M0k-foy3Z3nZZV4as—►Hier kannst du mich abonnieren: https://www.youtube.com/channel/UCLiYL3I6ZQThiWqSQjZOyKw?sub_confirmation=1

Lets start off 2020 with some typical PBnS nonsense and articles full of shenanigans. PBnSyrup is sponsored by https://www.shirtsforassholes.com/ https://www.theguardian.com/world/2019/dec/20/carnival-cruise-ships-crash-cozumel https://www.foxnews.com/us/georgia-man-drunk-work-thanksgiving-robbery-police https://exonews.org/giant-chinese-telescope-joins-search-for-alien-radio-signals/?utm_source=share&utm_medium=ios_app&utm_name=iossmf www.facebook.com/peanutbutterandsyrup/ www.instagram.com/pbnsyrup/ www.stitcher.com/podcast/the-pean…nd-syrup-podcast itunes.apple.com/us/podcast/the-p…d1438323340?mt=2

The hiatus is over. Brian denies fault for the delay but we bring you some good olde PBnS before the holidays. This week its the three G's and neither of them is a spot. PBnSyrup is sponsored by https://www.shirtsforassholes.com/ https://abcnews.go.com/US/wireStory/man-found-eaten-alligator-died-meth-overdose-67723971 https://www.newsweek.com/virginia-state-representative-suggests-national-guard-called-force-enforcement-new-gun-1477242 https://www.vice.com/en_us/article/zmj7pw/theres-growing-evidence-that-the-universe-is-connected-by-giant-structures https://wattsupwiththat.com/2019/12/12/deep-solar-minimum-on-the-verge-of-an-historic-milestone/ www.facebook.com/peanutbutterandsyrup/ twitter.com/pbnsyrup www.instagram.com/pbnsyrup/ www.stitcher.com/podcast/the-pean…nd-syrup-podcast itunes.apple.com/us/podcast/the-p…d1438323340?mt=2

Jim Boykin with Jason Barnard at Ungagged Los Angeles Jim Boykin talks to Jason Barnard about private blog networks. Jim explains how he identifies the patterns that link buying and PBNs create. Anyone who is selling links is creating a network that can be mapped (because they are using a Rolodex, apparently). There is no safe way to buy links, says Jim. And don't expect natural links into your product page. They will be to your content pages, so use the internal linking to benefit your product pages. When you create that linkworthy content, then spend time promoting it using the 80/20 rule. Jim is happy to stand by the idea that links are still the biggest thing, and will be for a long time to come. Jim is a content creator who happens to get links rather than a linkbuilder who happens to create content. Helpful Resources About Identifying Link Buying and PBNs Does DA Matter When Disavowing Links?Google Penalties Backlog and Mapping Your Backlinks to Known Link Sellers

Jim Boykin with Jason Barnard at Ungagged Los Angeles Jim Boykin talks to Jason Barnard about private blog networks. Jim explains how he identifies the patterns that link buying and PBNs create. Anyone who is selling links is creating a network that can be mapped (because they are using a Rolodex, apparently). There is no safe way to buy links, says Jim. And don't expect natural links into your product page. They will be to your content pages, so use the internal linking to benefit your product pages. When you create that linkworthy content, then spend time promoting it using the 80/20 rule. Jim is happy to stand by the idea that links are still the biggest thing, and will be for a long time to come. Jim is a content creator who happens to get links rather than a linkbuilder who happens to create content. Helpful Resources About Identifying Link Buying and PBNs Does DA Matter When Disavowing Links?Google Penalties Backlog and Mapping Your Backlinks to Known Link Sellers

Jim Boykin with Jason Barnard at Ungagged Los Angeles Jim Boykin talks to Jason Barnard about private blog networks. Jim explains how he identifies the patterns that link buying and PBNs create. Anyone who is selling links is creating a network that can be mapped (because they are using a Rolodex, apparently). There is no safe way to buy links, says Jim. And don't expect natural links into your product page. They will be to your content pages, so use the internal linking to benefit your product pages. When you create that linkworthy content, then spend time promoting it using the 80/20 rule. Jim is happy to stand by the idea that links are still the biggest thing, and will be for a long time to come. Jim is a content creator who happens to get links rather than a linkbuilder who happens to create content.

Jim explains how he identifies the patterns that link buying and PBNs create. Anyone who is selling links is creating a network that can be mapped (because they are using a Rolodex, apparently). There is no safe way to buy links, says Jim. And don’t expect natural links into your product page. They will be to your content pages, so use the internal linking to benefit your product pages. When you create that linkworthy content, then spend time promoting it using the 80/20 rule. Jim is happy to stand by the idea that links are still the biggest thing, and will be for a long time to come. Jim is a content creator who happens to get links rather than a linkbuilder who happens to create content.

Internal link building is the most powerful SEO tactic you are probably *not* using. Learn how you can improve your organic rankings by understanding what methods these 7 popular and very well ranking websites implement. Get the maximum from your content marketing campaigns and understand how and which external links you already have can be utilized to the max. No outreach, no PBNs, no link buying or other dangerous hassles. Just understanding and improving on what you already have. Learn what to do and what NOT do. After this session you maybe want to run to your hotel room or log into your site from mobile to start tweaking your website.

This week we brought three articles but it wouldnt be PBnS unless we talked about way more. Dont let the title of the episode fool you, there is a spear, a sexbot, and someone selling out or should we say cashing out... PBnSyrup is sponsored by https://www.shirtsforassholes.com/ https://www.youtube.com/watch?v=VgUjecJtcOY https://www.zerohedge.com/news/2019-08-22/overstock-ceo-patrick-byrne-quits-over-uproar-following-deep-state-remarks https://www.huffpost.com/entry/sex-robot-gripes-twitter_n_5d5eb01be4b0dfcbd48988c7 https://www.fox10phoenix.com/news/man-survives-after-shooting-himself-through-head-with-speargun-in-diving-accident www.facebook.com/peanutbutterandsyrup/ twitter.com/pbnsyrup www.instagram.com/pbnsyrup/ www.stitcher.com/podcast/the-pean…nd-syrup-podcast itunes.apple.com/us/podcast/the-p…d1438323340?mt=2

►Marketinghope: https://marketinghope.net/►SEO Content, Foren Links & Outreach Links: https://marketinghope.net/seolab/►Die Marketinghope SEO Community: https://www.facebook.com/groups/marketinghope/—Michael: https://www.facebook.com/m000190—Show Notes:[00:08] Intro[03:37] Michael stellt sich vor[04:30] Michael erklärt seinen Hintergrund im Bereich SEO[08:25] Wie sieht eine Linkbuilding Kampagne in einer Blackhat Nische aus?[10:08] Wie viele PBN Links sind notwendig um in einer Blackhat Nische zu ranken?[12:20] Wie Nachhaltig sind Blackhat Nischenseiten?[13:47] Benutzt du Expired oder Frische Domains?[15:25] Wie gehst du bei der Content erstellung vor?[19:21] Wie sieht eine typische Linkbuilding Kampagne bei dir aus?[21:35] Was ist Sape?[23:18] Worauf achtest du bei Sape Links?[25:37] Wie schwer ist es in der Health Nische zu ranken?[26:53] Wie schwer ist es in der Finanz Nische zu ranken?[29:47] Offen oder Privat, was ist der bessere weg in Blackhat Nischen?[31:45] Verkaufbare Assets erstellen, ist das in der Blackhat Nische möglich?[32:20] Privacy in Blackhat Nischen[38:28] Was war die größte Lektion die du gelernt hast?[40:40] Welchen Rat kannst du Personen die neu mit SEO anfangen geben?[41:53] Wie willst du dein Unternehmen skalieren?[44:30] Schlussworte[45:07] Outro—Erwähnte Tools & Ressourcen:Fritz Recknagel: https://www.youtube.com/channel/UC6rg5ceCbSHcNrNYB28V5CwNischennerd: https://www.youtube.com/channel/UCmn-McVvieyAJ-FnclkzObAOliver Lorenz: https://www.youtube.com/channel/UCVq9oF8I6jnwXdw0kTKc1sgEvergreen Media: https://www.youtube.com/user/4evergreenmediaAhrefs: https://ahrefs.com/Nicsell: https://nicsell.comContent.de: https://www.content.de/Textbroker: https://www.textbroker.com/Texterjobbörse: https://www.texterjobboerse.de/PPT Matt Digity: https://www.linkedin.com/posts/mattdiggityseo_seo-dwelltime-activity-6567810390502277120-3JhV/Sape: https://www.sape.ru/enGSA: https://www.gsa-online.de/de/product/search_engine_ranker/2014 Schwedische Kredite Artikel: https://simonnystrom.com/how-i-successfully-dominated-payday-loans-with-the-white-hat-on/InternetBS: https://internetbs.net/Koddos: https://koddos.netCloudways: https://www.cloudways.comPrivatebox.co.nz: https://www.privatebox.co.nz/Post.sc: https://post.sc/Brave: https://brave.com/Firefox: https://www.mozilla.org

►Marketinghope: https://marketinghope.net/►SEO Content, Foren Links & Outreach Links: https://marketinghope.net/seolab/►Die Marketinghope SEO Community: https://www.facebook.com/groups/marketinghope/—Show Notes:[00:08] Intro[01:44] Vitalij stellt sich vor[02:30] Vitalij erklärt seinen Hintergrund im Bereich SEO und PBN's[08:48] Was ist Vitalij's Meinung zum Thema PBN's in 2019[10:50] Worauf Vitalij bei PBN domains achtet[17:50] Wie baut man einen neuen PBN auf?[28:15] Wie geht Vitalij zum Thema PBN Testing vor?[29:55] Was ist Vitalij's Meinung zum Thema Scraped Domains?[31:20] Unsere Meinung zum Thema Scraped Domains[34:38] Wie geht Vitalij mit Content auf seinen PBN's um?[35:58] Sollte jeder PBN Text eine Verlinkung haben?[37:23] Was sollte man machen wenn man kein Geld für PBN Artikel hat?[38:30] Mit dem PBN Traffic bekommen und Adsense schalten [44:05] Worauf achtet Vitalij um Footprints zu vermeiden und das PBN safe zu halten?[51:30] Wie groß ist das Risiko mit PBN's?[57:32] Die größte Lektion in Vitalijs SEO Karriere[59:05] Wie sieht die Zukunft von Vitalij aus?[1:00:15] Schlussworte[1:00:50] Outro—Erwähnte Tools & Ressourcen:Denic: https://www.denic.de/Nicsell: https://nicsell.com/Archive.org: https://archive.org/Dpma.de: https://www.dpma.de/Ahrefs: https://ahrefs.com/Majestic: https://majestic.com/Waybackmachine Downloader: https://www.waybackmachinedownloader.com/404 to home: https://wordpress.org/plugins/404-to-home/Detailed.com Artikel: https://detailed.com/expired-domain-seo/WhoIs: https://www.whois.net/Realtime.at: https://www.realtime.at/Content.de: https://www.content.de/Textbroker: https://www.textbroker.com/Wordpress: https://wordpress.com/Drupal: https://www.drupal.com/Jimdo: https://www.jimdo.com/Photoshop: https://www.photoshop.com/Ewww: https://wordpress.org/plugins/ewww-image-optimizer/—Weitere Playlists:Marketinghope SEO Tutorials: https://www.youtube.com/playlist?list=PL_v5LFkdKNPuVsuWSIWypZZ06ctBqxJsBMarketinghope Podcast: https://www.youtube.com/playlist?list=PL_v5LFkdKNPtst_tn-nNCJ78nZ0K6lR5fMarketinghope Community Projekt: https://www.youtube.com/playlist?list=PL_v5LFkdKNPt9CFKAASpokjPeUiGd_Tx3Marketinghope SEO Audits: https://www.youtube.com/playlist?list=PL_v5LFkdKNPsdqD6M0k-foy3Z3nZZV4as

In today's episode, I share an interview I did with John Kiekbusch from SEOButler.com. Listen to the entire episode to hear how John went from building an "offline" security business, to building PBNbutler and SEObutler, how he's built a portfolio of sites and more.  Along the way he also shares some great tips for how he's grown both SEObutler and his own portfolio of sites.

Step by Step Guide zu Thema PBN Aufbau

Hey guys, Brandon Olson here. We got another episode of Rank Daddy TV. There’s a cool guy. Today, we’re going to do something a little different. I’ve never let this go to the public. This is something that we do for our Rank Daddy members. We have regular Zoom trainings. We set up a live conference, a live Zoom. Let you get on if you’re a member, ask questions in real time. We can cover topics, maybe you’re having issues. Cover an issue in your SEO agency or maybe in your prospecting. Whatever it is, it’s wide open. It’s question and answer and there’s also some things that we see maybe regularly. Topics being discussed in the Facebook group, so we’ll address those so everybody’s on the same page. Everybody’s successful. Everybody’s able to scale and continue to grow their SEO agency. I’m going to let you guys in. We just recorded one and it is live now in the Facebook group but I’m going to go ahead and put it on YouTube and stream it into this podcast video so you can actually see a little bit more about what you get when you join Rank Daddy Pro. There’s so much value, it’s insane. When you join Rank Daddy, you can come in for a dollar, you get more value for that dollar than you’d ever get on any other training platform you’ve ever bought, in your life, guaranteed. 30 days later, your $1.99 membership fee starts. If you haven’t landed a client 45 days following the process of at least $500 or 1,000 bucks a month, I will refund the first $1.99 thing. We literally give and give and give and we’ll give you complete access to everything, for a dollar, so you can test it and see if it’s even going to work for you, before you decide to even start paying or continue with the course. It’s not like you’re dropping four, five grand, on a high ticket course. Which is what this is, without seeing inside first. Flipping the script on the digital marketing space. You’re in for a dollar. We want you to land deals. We’re going to teach you and take you step-by-step, by the hand, how to land clients. Use the client money to pay your $1.99 for Rank Daddy. To cap ongoing education support and stop whenever you want. Go into your dashboard, hit “cancel” whenever you want to bounce out and you’re done. Let’s get started. Let’s take a look at what we covered on today’s Zoom training. Let’s go. Here’s the question; how can marketers like us, working only part time, and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients when the mainstream internet marketing gurus say that guarantees are impossible? That’s the question and this podcast will give you the answers. My name is Brandon Olson and welcome to Rank Daddy. We’ll have some more join but we’ll go ahead and get started. Been a lot of new members coming in. A lot of common questions that we’re seeing so we’ll address some of those tonight. What’s one of the first things you can do … and, everybody’s muted right now but, when you comment, you can just unmute yourself so that way, we don’t have a lot of background noise. Say, you come across an issue. It can be prospecting, it can be whatever, part of the SEO process, what’s one of the first things you can do within the Facebook group to find the answer before you’ve even asked it and typed in as a post? Anybody? Somebody’s on the chat. Use the search function. Very good. Use that search bar. Whether you’re on mobile, whether you’re on desktop, if you want to find out all the different posts that people have mentioned or we’ve talked about about client landing and prospecting, put prospecting in there. You’ll get a wealth of information. This groups’ been open for well over a year now so there has been a lot of deep discussions on practically every topic that’s covered in the training. Sometimes, the search feature doesn’t work all that great. I’m trying to find posts that I made months back, trying to remember different words that were in there. Sometimes it doesn’t work so it’s not to solve all problems but if you’ve posted a question maybe, and you haven’t gotten the answer yet, start digging. Don’t wait for the answer to come to you. Use Google or use the search bar in the group to see what others have put about it. Second thing, contest. The contest for March is going really good. There’s actually a pretty close tie for the number of spots. It’s not performance based so literally, the newest guy coming in can win. It’s not based on, okay, Ed’s going to take everything because he’s landing six deals a week. We’re going to give away 100 bucks to 10 different people and a thousand dollars to one person. Every time you place an order on SEO Outsource or Localize, we’re tallying it. It can be press release, it can be citations, whatever. If you are a 10 pack or five pack of PBNs, you get a 10 entries or five entries. We’re mentally putting them all on a spreadsheet and at the end, we’re actually going to print them out, put them on paper, cut them up and use a fish bowl or something. We’ll probably do it live here on a Zoom or Facebook live in the group and announce it ahead of time so we can randomly draw the winners out of that. We’ve never done anything like that before. It’s always been performance based but it’s almost unfair to some of the new people coming in, to do it like that all the time because you got all these leaders who’ve been in here since the beginning, that just dominate everything. This is kind of a fair way to do it all. What else? What else? An other topic that has come up quite a bit, you’re coming into the training, seems like there’s so much to learn. You’ve got WordPress. You’ve got content. You’ve got how to build Web 2.0 sites. You’ve got on-page SEO, which is daunting all by itself. I’m going to open this up to you guys, what do you want to master? What do you learn? What is necessary to learn on all these things that are covered in the training? Anybody got any ideas? Hey Brandon, I’ll step in real quick. Yeah. A couple things for me. I was in the last Zoom call but to just get more clarity. I’ll just start with some of the basic, simple steps like; just setting up your payment plan to receive a payment. Following that step right there. That’s a good one. Maybe also like, for me in my situation, my challenges, follow along, because I work so much. I really only have two days, like Monday and Tuesday, that I can actually do this business but during the week, I get up at 5:00 but I don’t get home until about 7:00 at night so as far as follow-up, teaching maybe an email. I’m not good at writing but maybe some basic way to do follow-up through email. Something like that, simple like that. Here’s the subject line and then here’s a basic, two or three sentences that you can send this day and then two days out, then three days after that, as a follow-up. I think that would be really helpful, at least for me I think. That’s good. As far as the process goes; you land a client, you immediately, obviously, have to do on-page SEO first. Do you have to be a master at SEO and on-page, before you can get past that step? The answer is no. A lot of people are coming in … The things that you touched on are critical. You obviously have to know how to setup the credit card process or whether it’s your Square or however you’re going to take payment and you should do that before you even start prospecting. Somebody out there is like; “I got a guy, he says yes. What do I do now?” “Well, send him an invoice.” “How?” Oh, yeah, rewind. You should already have done that. You got to have processor if you’re going to actually want to take money from people. That’s something you have to do. It can’t be outsourced. That’s what I’m hinting at. All these steps in the training, you do not have to be a master at. You don’t even have to know it. You have to know the steps in order to educate a person on the SEO process and what’s going to happen so that they know what to expect but you do not need to know how to do the on-page SEO yourself. You do not need to know how to build WordPress sites. A little bit of editing and things like that, that’s great knowledge to know and that’s about my limit. I don’t know anything other than the basic stuff that the tools show, for on-page SEO. Like; finding their title and their H1. Yeah, I can go into WordPress and edit those things but I’ve never opened a screaming frog, ever. All these tools, I’ve never touched. Here I am, with a massive SEO agency and teaching hundreds of people how to do the same thing, successfully. How is that possible if I don’t even know how to do it? Because I’ve got steps in place that I know work, that we have quality control over, that you don’t have to rely on learning everything and become a master at everything to move forward. Many are coming in and they’re saying, “Okay, this is overwhelming. I got to learn WordPress. I got to do all this.” You don’t. You’ve missed probably one of the very first videos on it and maybe we need to mention it more clearly through the course. I know Kevin did it in the on-page. Look, if this is overwhelming, you do not have to know it. Just know that step one is on-page. Just know that step two is, when the on-page comes back, it’s press release and so forth. As long as you know what order of what has to happen when you land a client, you’re golden. We know that when we land a client, on day one, like when we get their money. Okay, their money hits our processor, hits our bank, we can now order on-page. We can order citations. We can order web 2.0 to start. We can’t order press release until the on-page comes back. We can’t order social signals until the press release comes back because it has to create a natural flow. The on-page is there so that it communicates with Google, they know what the page is for, what it’s about, what it wants to rank for. The press release, once that’s done, starts that foundation for trust. 500 or so media links all with massive trust, coming to the site. Once that’s done, you run the social signals, which creates the viral activity of all that news that was just put out. Google sees all these steps and they see how they happening in the natural order. That’s why the course is there and laid out in this order, because it creates a natural scenario of what would actually happen in real world, to a business who actually ran a press release, who actually did these things, that naturally builds trust. The web 2.0 are there and they’re just consistent until you get the guide glued to the top for multiple editions, then you can back up on your web 2.0 because that’s your link diversity, your link consistency because they’re coming in five days a week, or however often you have your VA build up. They’re coming from trust, they’re coming from … do follow links are coming from no follow links are coming from … some of the platforms have little trust, some have no trust. Some have a lot of trust but that’s the diversity. Google doesn’t want to see all home run links. People come into this and they’re like, reads through the course and then they’re like, “Okay, I’m going to start building PDNs and then I’m going to shoot 10 to this client and that’s a massive amount of trust.” Yes it is but what else is it? It’s a massive flag. It wouldn’t be natural for a landscaper in, whatever city, Plano, Texas, to suddenly have 10 massive PBN powered links that looks like they’re worth a thousand regular links all at once. Figure out what you want to learn and what you want to do. Some people like their on-page SEO. They like the technical stuff. Some people like the content writing. I just got to the point where I like to land clients so that’s why all the outsourcing stuff is there on all the other steps. People are also asking, “Can we outsource the prospecting part?” Guys, I’ve tried and tried and tried, spent thousands of dollars on all these other job type of platforms, trying to bring in recruiters, 50% commission, 100% commission on month one. I mean, sales people are sales people. They want to be paid good and be able to then take a break for a few months and the money keeps coming in, residual. I’ve tried everything, so have a lot of the heavy players here in the group. We haven’t found anything that works. This is something you got to learn how to do because it almost is like, you need the dialogue. When you set out prospecting videos, not everybody replies the same. I’m sure you’ve noticed that. You’re going to get a lot of the same, common questions but you need the dialogue to bounce off so you know what to reply with. Pretty soon, it’s going to come natural. You’re going to know what to say, when to say it. Then follow through with another leading question, just to get to that point. Yes, it’s your destination. You’ve got to go through nos to get there. Don’t take no as personal or no as the end. Go to somebody else. No means, I don’t know all the information. I don’t know, how does it really work? How can I really trust you? There’s so many things that no could mean. Keep digging. Keep digging. Stick to the system. Micro steps. Another topic I wanted to cover. We’ve kind of touched on it in the group. When you’re sending a screen cast, and you shot your video, you’ve gone through Google or maybe you saw the signs on somebody’s truck, you got to prospect. You build a screen cast based on module nine, copy that model, extend it out. I would recommend using your personal email address, and I’ve tested both ways. I’m getting 90% or more open rate, sending from a personal email, using a simple subject line, roof repair. A lot of these new guys are coming in and they think they know. They’re like, all this crazy, guaranteed SEO stuff, tactics, white hat. No, they don’t care about that. That’s instant delete for business owners. I’ve done retail businesses for many, many years and we’re inundated. We’re inundated by SEO people claiming they know everything and they’re going to rocket our business to the top. None of them know. None of them know. Micro steps. The first goal is to get them to open the email. You want to be sending from personal email and you want a short subject line. Once that’s opened, second goal is to get them to watch the video. You don’t want to put a book there. “Hey,” and explain everything that’s in your video. Two short lines of text. “I saw your truck at Home Depot. I do computer stuff so I looked up your website and I found these two things that you can tweak real quick to improve your rankings, check this out.” It’s simple. Laid back. Nothing sales-y. No money mention. Nothing else. Don’t even talk about yourself for more than five seconds. Goal three now, is to get a reply. Goal one; get them to open the email. Once they open the email, second goal is to get them to watch the video. Short text that convinces them, “Hey, open the video. It’s just two short things. Tweak these things and your rankings are … It’s what I do for a living. Just helping you out.” Goal three is to get a reply. The video should be short, to the point. Do not talk about yourself for more than five seconds. I know people come in, they immediately want to start that video with, “I am Brandon Olson. I run SEO web consulting. I’ve done it for the last 10 years. I’ve helped 276 clients get to the top of Google,” and they’ve already left. They shut it off. They don’t care. It’s not about you. It’s about them. Immediately, go in and have that thing queued up to their homepage or their website. When they click play, they go, “Hey, my webpage’s here. What’s he saying?” Then they’re gonna start listening. Micro steps. Yes, we want to get that prospect and we want to see them to the end where the first thousand bucks are hitting our credit card processor, but we cannot do it on visit one. We cannot do it on email one, video one. It’ll take 10, 12 back and forths, sometimes before you even get a conversation started. At that point, they’re going to realize you’re so persistent, maybe this guy does know what he’s talking about. Maybe this girl does know what they’re talking about and then they’ll start asking questions. Now you can get to those questions one by one, answer them. Don’t bring up the money until they do. Don’t even mention the price. Price is another thing I want to cover. My pricing has always been population based. Some of you are probably in the accountability groups and have heard Ed with his pricing models. His pricing models are insanely powerful. He doesn’t leave a penny on the table because he introduced that prospect, he finds out how much the average client is over a year, whatever. He’s got a little formula that works perfect for him. If you want to do that, great, because it works, but it doesn’t work for me. That’s the point. There’s so many different ways to do things, to determine price. Mine is fast; land a client, get them started, plug them in, let my team start and I move to the next. I don’t care if I’ve left a little money on the table because three, four months in, if I only started a guy in a quarter million population, at a thousand bucks, and he’s a roofer, I know that once he starts seeing results and his phone’s ringing off the hook and he’s seeing his rankings shoot from page whatever, to page one in a couple of months then yeah, now he’s starting to see money come in from my efforts. Now I can always go back and say, “Okay, this is costing a bit. I know you’re getting an ROI because I see you got three or four different keywords on page one. Quality, competitive keywords. Let’s bump this up. I don’t mind adding other keywords for you.” That’s kind of the good thing about having Google Webmaster tools or search console installed right in the beginning. Because, once that thing runs for a while, and this is in, I think, module six about content, putting massive content on, running a Google Keyword Report after a few months in, especially once you’ve started the campaign, you might have started with five or six keywords but you can literally add dozens and dozens or even a hundred more keywords to your search tracker or whatever rank tracking program you’re using. You’re instantly going to see that they’re not just ranked for these five, six keywords you’re working on. They are ranked for dozens. 10, 20, 30, 50. All pages one through three or four but now you can take them, sort them by impressions and there’s a video in there that teaches you how to do this. I’m not going to go into that. Generate the report, get the list of keywords. Search them by impressions. That means; which ones are being displayed the most? Weed out the crap because there’s going to be stuff like popper sites that are helping you with restaurants and stuff that I don’t know why exists. These words aren’t even on my site. Delete that junk out. Put those keywords in your Rank Tracker. Now show your client, “Look, here’s what we’ve been doing. We’ve started with just a handful of keywords but now, suddenly, you’ve got two dozen ranked in the first two pages. Now we can take some of these and maybe run through our web 2.0.” Make sure they’re in the content, for the biggest part. You can use them for anchors but that’s not really the preferred method anymore, to rank keywords. If they’re in your content, especially if you’ve created new pages and you’ve done the meta and the H1 with those new keywords, they’ll start ranking automatically because you’ve already got trust going to the homepage. That’s kind of some things I wanted to cover. We’ll open it up. I’ve got some more things but I want to hear what you guys got to say. What kind of questions are you guys running? What do you want to do? Hi, I have a question. Yeah Maya. Hello, hello Brandon. How’s it going? Good. I have a question about on-page SEO. The new training is great but then, I’ve sent my order to SEO outsource but there are a few things that I will have to do myself because they don’t cover it unless it was already done on a website. That’s to install Google Analytics and submit a site map and what else? Google, let me see, register the website with Google My Business. I don’t know if that’s the same thing as … No, it’s not. No, that … Okay. All these all important for SEO or not so much or … Do you see what I mean? Yeah. For sure. Google My Business, 90% of my prospects already have a Google My Business place. If yours don’t, have them do it. A lot of guys in the group like to do that and take control of somebody’s Google My Business account. I’m not into that. It doesn’t matter either way. You can. It’s kind of based on their email address. Their company email address so they got to log in or whatever. It’s so easy for them to just do it. Okay. Yeah. Get the postcard and verify it. As far as analytics and site map, those are just simple plugins, normally, on a WordPress site. I don’t know how to walk you through it but if just post and tag Kevin, he’ll help you out. Yeah, yeah, yeah. No, no. There are ways to do it. Yeah. That’s fine. Okay. They are really through SEO. Yeah. Analytics got some great data in there so you can see visits real time. Keywords they’re pulling to come into the site. It’s a lot of good data that you may be able to share with the customer at some time. I don’t really ever get technical with my clients unless they want to. I’ll have it installed. My team installs Google … I keep saying Google Webmaster Tools. It’s now Search Console and it probably has been for years. Okay. Search Console and Analytics, right up front in the beginning so that any data that we need, we can get to at any point rather than customer ask a question, and then … Exactly. You can install Analytics and then we will have the information like, one months from now, when the thing crawls. Yeah. Okay. Thanks. Sure. I have a question. Yeah, who’s this? This is Miriam. Oh, hey Miriam. Hi. I just joined today. Yay. Quick question about on-page SEO. You’re talking about WordPress. I have a friend who’s just starting a moving business and his website is not on WordPress. That’s okay. That’s okay. All right. Good. Yeah. Depending on what platform it is, some of the platforms will allow to do quite a bit of on-page SEO. The most important things, obviously, are your meta tag. Your meta title and your H1 because those are the ones that are going to match your anchor for your press release. Okay. If you figure to how, just post in the group and tag Kevin. He knows practically, how to do every platform. He is fricking insane. I’m so glad we brought him on the team. He has helped us through stuff that I didn’t even know existed. Tag him and he’ll help you with that. For sure. Okay. Thank you very much. Yeah. Hi Brandon. How’s it going? Good. Mason. Yeah. I just wanted to ask about, more in depth, when you go on Search Console and you find a bunch of additional keywords that your client site has. If you see many keywords, how do you determine what to put on the homepage or what to build separate pages for or should you just build separate pages for each individual keyword that the client … For example, my client right now, I’m noticing, has 300 keywords and then, I was only targeting like five or 10 of them. Then there’s like 300 of them that’s showing up on Search Console and they’re all around position like, 30 or something like that. How do you determine what to … I notice that you talked about building separate pages for some of them and blog pages for some of them but some of them, I feel like, would need landing pages and, would you put them on the homepage. Yeah. How do you determine those kinds of things? Homepage is always dedicated to the, either the brand, if you’ve got a multi-site client. Or, the primary one or two keywords. Okay. Never go back and tweak your homepage based on keywords you’re finding in Google Webmaster Tools. Oh, wow. Okay. Okay. Because then you’ll start losing ranking for the main keywords because you’re telling Google, “This page is no longer about this. It’s actually about this.” It’s kind of a subtopic, which usually, is what the keywords are that you’re pulling out of there. I use them as extra landing pages but I first sort them. You’re sorting them by impressions. You’re getting rid of the stuff that’s way down past page nine and finding the ones like you’re seeing, around position 30 or whatever. Page three, that’s great. Delete out the junk and then maybe, copy those out and stick them in a spreadsheet and ask are client, “Are there any of these things you want to go for?” At that point, sounds like you’re kind of in the campaign, at least a few months, to be able to get that kind of report. Unless the site’s been up for a while and it’s got some trust on it, some age. It’s only been the second month in the campaign. The site’s been up for a couple months but for some reason, it’s popping up really well so I’m really good about that. That’s good. Yeah. As you’re building landing pages too, you have to take that list of keywords and group them together because you can use two, three keywords, or even more if they’re related. You want to max it out at probably two, kind of different keywords but everything that is in that list is kind of encompassed or maybe is a subtopic of that keyword. You can start using H2s and stagger your page out like that. I wouldn’t have multiple keywords that are different from each other. If they’re similar, group them together on a landing page and then make another set of landing page for the other group. You’ve got your title H1 as your main keyword, out of that 30 and then, if there’s five or so that are kind of related, plug them in there also. Have the content written and have H2s with those keywords. Google will find them and figure out what you’re doing, for sure. Okay. The keywords to use also, I’ve noticed, are local relevant and some of them don’t have the locality region in there so we should definitely use the local relevance as the … No, at that point, you won’t need it. Google already now knows, what your local relevance is. Now for these other pages, you don’t necessarily need cities in every one of your meta titles. Oh. Okay. You can have them sprinkled. It’s not going to hurt. It doesn’t hurt even if you’ve already done it but it’s not required. Okay. Once your homepage starts to get trust and Google knows what city you’re in and now you’ve got other H1s that are just keywords … If they know you’re sitting in Plano and you’ve got roofing and you’ve got another one for roof repair and insurance claims, they don’t have to be tied to Plano anymore because that is now under the hierarchy of what Google already knows your sites about. If they are. That’s okay. I see. Okay. Then, in terms of anchor text, from those inner pages to the homepage, is it important to have those specific keywords on that page, being interjected in the homepage? That’s debatable. I like to take and not anchor them all to the homepage but anchor them to one of the pages on the navigation bar or, in your list of service pages. You might have some linking to home because it logically links to home with whatever word you’re using or if it’s keyword or whatever, but some of the other words in your article may make more sense to anchor to one of your service pages or one of your pages about roof repair or whatever. They don’t all have to go to the homepage. The link just flows a lot better and Google can crawl it a lot faster and get the results to you faster if they are linking to one of the core pages. Also, linking to another page. You want to interlink those too so it’s kind of like, the spiders can crawl all over because you’re leaving them paths all over the place. That’s super helpful. Thank you. Yeah. You bet. Good question. Louis, are you raising your hand? Hey. How’s it going? It’s finally nice to hear you guys. Can you hear me? Yeah. Yeah. All right. Perfect. Perfect. Just wondering, I’ve gone to the course for about a week now and I’ve done a lot of heavy weight here and just wondering if there’s a plan in place because I’m doing the screen casts and I’m trying to figure out how to handle a phone call. For instance, I could email back and forth. I’m pretty good with the screen cast. I’ve been trying to push those out. I’m just worried about objections and maybe, how to handle clients when they call in, maybe start asking me a bunch of questions that I might get unfamiliar with. Yeah. Man, if they’re calling you and you answer it and you don’t let it go to voicemail, you’re going to stumble through it until you figure it out. I used to let them always go to voicemail. Maybe they’ll leave me a question and I’ve got some information I can research before I call them back but soon enough, you get fluent with our language and really, the biggest thing is the SEO process. Man, if you can watch that video or get the script or whatever, and if you can answer and avoid so many questions that you don’t know they’re going to ask by just going over that. When they hear what you tell them, is going to happen, no matter what niche, “This is your process. This is how we rank sites on Google, on demand.” “We literally, will start and we’ll interview and we’ll look at your site and see. Have a professional writer write about you’re business. We’ll distribute that as a press release, to 500 TV and radio and newspaper type websites.” Just tell them that and that’s massive. I mean, you’re literally just walking them through what’s going to happen and then, by the time you get to the end, they have no more questions. Usually, they’re just ready to start. If they’re asking other questions, it’ll trigger stuff that you’ve gone over in the training and soon enough, you’ll get better and better and you’ll know even, what they’re going to ask before they ask it. There’s no way to know what they’re going to ask and if you’re going to be surprised at what there asking or even know the answer. If you don’t, say, “Hey, I’m involved in a network of hundreds of other SEO guys. Top, elite guys across the country. Let me run it by them and I’ll find out, what the best way to go is.” Great, great, great point. Would it be helpful to ask them a few questions? To get them … I always do. Maybe to find out where they’re at in their company. That’s exactly right. That changes the subject. That kind of shifts everything too. When they see that you’re more interested in them and what they want for their business than you are to talk about the money end of it, that’s massive to a business. When a guy’s sitting there trying to figure out how to help me grow my business and they’re asking me, “Would you rather have more residential clients or more commercial or whatever,” and you go through and figure out what they want to rank for, what they want to … more customers. What type they want. When you start getting into that, that really gets them to let their guard down too. Okay. You’ve been very helpful. I’ll DM you or … ask you for a few other questions later on. Thank you. Louis, you got one? You got your hand up there. Nothing? Okay. He’s good. Soaking it in. Who else? Hello? This is Dwight Norris. Hey Dwight. Hey, I have a question. I’ve been getting a lot of video watches from my recent screen cast, from local and non-local people. I’m wondering how I can go about following up about them because I can walk to the local one and the others, I can’t so I’m not sure what kind of strategy I should use. Okay. Maybe I misunderstood the question. You made a video and put it on your YouTube channel, you’re getting watches? On YouTube. Yes. Okay. The people watching are not in your local area? There’s one company that’s just a couple blocks from me and there’s two others that aren’t close to me that I can’t actually get to and speak to them face-to-face. You have an internet business so you’re not confined by … and a lot of people have to get past this in their head sometimes. You’re not confined by taking customers only where you live. I have had probably five customers from my city, for SEO. Everything else I’ve got, all over the states, Australia, Canada, everywhere. Followup by email, is what I recommend. I don’t normally call businesses, unless they’re really want to phone call, and then I will. I like everything back and forth in emails so I can remember when they reply. I can look at the strand and see what we talked about and keep going because some prospects will carry on for a couple of months before you really get anything going with them. You’re kind of building are pipeline that way. Yeah, if you’re getting views from other places, that’s great. That’s kind of a technique that we want to add to the training to show you guys how to build a YouTube channel and promote it like that to get people coming to you. You certainly don’t have to be limited to have customers only where you’re at. That’s why I started this. I wanted a business that I wasn’t tied to any geo, local area, I wasn’t tied to an office, I wasn’t tied to a time clock and I could literally do, and outsource every step of my SEO from my iPhone, from the Caribbean or Florida or Bahamas or wherever I was and they don’t know the difference. Okay. Thank you. Yeah. You bet. Hey Brandon, can I just … not going to ask a question but just kind of address what Dwight just said and maybe even Louis. Yeah. For sure. Because I’ve started using this more. I’ve been for about a month, been, I don’t know, and a half now, month and a half now, but I’m starting to realize; we have so much resources at our fingertips like what Dwight, you getting a bunch of views, which is great. A lot of people are sending out a screen cast, and getting your emails to be open but a lot are not necessarily getting their videos to be clicked on. They would love the fact to have like, even myself included, I’ve sent out probably, about 35 or 40 and I a lot of them have been opened but I think there’s only been three that have actually been clicked on to actually watch the video and I’m thinking, “Man, if they could only see the screen cast, they would open them up.” I’m really wanting to get better at those first two or three lines to be my body of the email, to get them open. Like Brandon says, just little steps. You got to just tweak a couple things. Keep it simple to get them to open it. For you, Dwight, I was thinking, why couldn’t you, as you’re already getting a bunch of views coming onto your site, why couldn’t you just send out followup, just like what you’re doing now, putting yourself on camera and just addressing the next stage in SEO process. Like Brandon says in the videos, we get addressed just the H1 and the meta title. The meta tag. Maybe number two, you address the situations. Number three, you address the not secure. Number four, you just keep going down the line. Addressing these certain things in the process and then that’s going to first of all, give them value. They’re going to see, they’re going to get familiar with who you are. That’s more and more contact with them so you’re getting that much more closer to closing them because you’re having four or five or six or seven different touches with them to where now, they’re going to ask you, “What’s the price for your service?” So on. You could just do it right there, in front of your camera, right there where you’re sitting right now, without ever having to leaving or ever having to pick up a phone. Oh thanks Andrea. I didn’t think about that. Getting value is definitely one of the best things that I could do. I think I’ll try to implement that with people that are actually viewing my videos. Well, along with that too, on the search, like Brandon said earlier, when we first started the Zoom, in search, if you could just type it in there, type in the search and asking followup methods. That’s what I’m going to do. Followup methods. I’m sure a bunch of stuff will come up because people have addressed this in the past. I have. That’s my challenge, is basically, a lot of the followup methods. I know I can do it. I’m not good at writing but I’m just going to go in there and get a bunch of different ideas and print it out in front of the main group because you’ll have many different people come at you with their different angles and you’ll be able to pick and choose what works best for you. Good stuff. Good point. For those of you who are doing this, saving your screen cast to your YouTube, it’s a great idea. Make sure you build your banner. Have a professional banner. Have it done on Fiverr or something or tag somebody in the group or post in the group. If you make a YouTube channel that’s professional looking and it’s got a link to your website in it and it’s got ways that you’re … I mean, you’re using that as another platform. Kind of like your web agency website, for people to contact you. Set it up as a business, your business YouTube channel. Now, all these videos that you’re showing local business owners. I mean look, after you do the 30/30, you’ve got 30 videos that you can plug in there. You can make playlists out of them. People are going to start finding these. Especially if you’re using keywords that local business owners maybe are searching for, in your title. Use it in your title and then the first line of your description and it’s going to help it come up the YouTube rankings. Another tip on tags for videos, and this works on anything. I use Rank Daddy Branded. One word; as a tag in every single video. When you see one of my videos, off to the side, you’re also going to see suggested videos. Some of them are going to be mine because Google relates videos. If a video plays, Google wants to immediately feed that watcher with something else that’s related. It doesn’t know what’s happening on the video. It only can go by text right? Maybe at some point, or maybe they’re working on it, I don’t know. Tags are heavy. Tags and hashtags. If you use one keyword that nobody else in the world who’s using so it’s unique to your video. Now suddenly, all 30 of your videos are related. If one’s playing and you’ve got a business owner that happens to find one, that thing ends and Google is now suggesting another one of yours so they’re going to watch that. Now they’re consuming all your content and they’re going, “Wow, this guy actually knows something that can probably help my business.” They click the little arrow down thing and they read the description. Make sure you got a clickable link in that description. Https://yourwebsite so that it’s clickable. When you do it, go through and make sure it works and it redirects to your business. Can’t tell you how many people have found my ways back to content me from YouTube videos. We’re still getting five or six joins a day, to Rank Daddy, from people finding the videos and it’s the same concept. They’re finding it, I make it easier for them to click and they are able to find brandonolson.com where they can PM me and ask questions and then get in the group or just join. Works the same way on SEO. Once the maps is all done out and finished, that’s, I think, another one of the trainings we’re going to put up. I’m working with another person in the group who is really knowledgeable about YouTube and YouTube ranking. We’ll probably make an add-on training for you guys, to help you with that because it’s just one more way to get in front of people. Google owns YouTube. You get a good YouTube video, it’s going to show organically in page one. I remember when I was really focused on trying to rank my agency website, I took up eight spots of page one. I took up two maps because I had two different addresses. One went to a post office and one was an actual business address. I had two websites, brandonolson.net and seo3.com. That was when Google plus was still up. I had two Google Pluses and I had two YouTube videos and like, it was plastering. Sadly, it’s rare for a business to start searching for local SEO and find people that way. I kind of gave up. I had some web 2.0’s ranked even, on page one. You can build web 2.0 websites and point other web 2.0 links at it and those will start ranking. There’s a lot of little techniques that you can use to get yourself out there, in front of people, so that you just got better odds at landing clients. That’s all it amounts to. Brandon, I just realized that you said I should have those public. I had it unlisted. I didn’t even think about that. Well, I’d put them on public. Now, if you get a business owner that says, “I don’t want that there,” then yeah, put it unlisted. Until then, you created that video, you’re just using their site as an example. I’ve never had anybody tell me, “Take my video down.” Kind of have to play that, however you feel about that. Do it. If I’m creating instructional videos and I’m using stuff that’s public information on the internet, I don’t see anything wrong with putting them on public. It’s already public, I’m just giving you tips. Something to think about. Why does a website rank at the top of Google? What has to happen for a website to rank? Needs trust. Yeah. Trust. Trust. Ultimately, actual web traffic is the strongest trigger. It would have taken trust to get it ranked to number one and now it’s got the most amount of traffic. This is why, as you go through your SEO campaign and you see that it’s so easy to take people from nonexistent or page four, five, six, seven, even three, to page one, super fast. 30 to 60 days. Now, when you’re on page one, the results got to trickle because now you got to beat the people who have actual web traffic. Web traffic, traffic coming to an actual website, people actually clicking on that and visiting the site trumps all the other search criteria. The more you put trust at it, trust will slowly overtake because now you’ve got trust, you’re on page one. Maybe you’re at six or eight or seven and you’re continuing to build trust with the process but you’re also starting to gain traffic. Now you’ve got multiple things so Google and their algorithm has to determine at some point, okay, these guys are almost break even with traffic. Your site’s a little bit more but you got a lot more trust signals so pretty soon, you’re going to bump a guy off. Yeah. Website ranks when it’s trusted. The end game is to get the traffic but you have to go through the steps. How do we get to the trust? The trust comes from the process. The trust comes, it has to be built in a logical, methodical, natural way. It can’t be gained or anything like that with Google. They have so many people questioning whether to spend a dollar to come into this program to learn because they’re afraid that what we’re teaching is shady techniques. I don’t know of any member past or present, who’s ever had a site slapped for a Google penalty or something, for doing something shady. The process brings trust. The site ranks for the words on the site. You’re building trust, Google knows what it’s about. Google is going to rank it because of the trust, for the words that are on the site and most importantly, for the meta title and the H1. Those are the two major things that tell Google what you want to rank for. What the site’s about. Many SEO guys are still under the misconception that a site ranks for the back link anchors that are pointed to that sit. They’re going out and they just massively build all these anchors that are Dallas plumber and Dallas roofer and whatever niche they’re in. It doesn’t work like that anymore. Those were off page signals but if you have too many of those, it’s obvious to Google, what’s going on. It’s obvious to us. We can look at a back linked profile and see that a site has been SEO’d because it’s not natural for 50% of all the links coming in to be the main keyword. It’s obvious what’s going on. Extensive research has been done by my team, by other SEO guys in the business, 70 to 80% of all the links coming in need to be either your brand, so your company name or a naked link, just the website. Rankdaddy.com. Whatever. Out of every 10 links, seven or eight of them have to be naked or branded. Google is so heavy on branding right now, try to squeeze the brand in the title. If you have room for your one main keyword and your company name, separated by the bar, do that because Google wants to start seeing brand mentions. Especially as the map training comes out and you’re going to see how important it is. It’s going to lend massively, to the trust factors coming into your site. Your site does not rank for the back links or the anchor text. It’s a massive flag if you just overdo that. What else? What else questions? Brandon. Yeah, Maya. In the training, Kevin mentions that if we don’t do URL of our website, we can find out if it comes up first in the searches. With the website I’m working on right now, it’s actually the website bookings.com that is first because well, it’s so big. That tells me that they’ve got more what? Pages or links? No, it’s a massively trusted site. Yeah. Yeah. But, you can beat it. I can? It’s there because nobody else has proven trust. We do this all the time. I’ve done resort things. We had a huge campaign for some resorts out by Disney and we were beating bookings.com, hotels.com and all these other things because, guess what? Bookings.com is a search engine. Okay. Google doesn’t want to give results to a search engine if they don’t have too. Cool. You have to prove you need to be there. Yeah. The other thing is, bookings.com homepage has a massive amount of trust. That’s right. That result that’s coming up is not the homepage, it’s one of the landing pages to whatever property’s on it. For sure. Yeah. It’s not as much trust. The top level domain has the trust but that page doesn’t so you only have to beat the trust that’s found on that page. Very easy to do. Okay. Brilliant. Yeah. Yep. Okay. Yep. I’ll work on that. Cool. What else? Stop me. Hey, there’s a post in the group and you’ve probably seen it. Just use the search bar. Bring on the objections. I just, I don’t know. It’s been months. I put it up there and I just said, “Hey, what are you guys running into as your prospecting?” I don’t know. There are probably 20 objections up there that me and some other guys have responded with what we actually say when that objection comes up. Look for that. Prospecting is the main thing. I mean, the process works. That’s not a question. It’s a matter of, “Now we got to get clients so we can just plug them in and make money and scale.” If we get good at prospecting and landing clients, the rest is game over because it’s literally, just plug it into the system and if you’re new, you do it by yourself. In 30 minutes, the whole month’s work for one client, and then you move on o the next one. Once you’ve got 10, 12, 15 clients now you can start looking at hiring VAs and sculpting and forming your team. Posting in UpWork for maybe SEO assistants and things like that and give them tasks and test them out. This is how I got my VA. Sakid, in the group, that you guys have seen post or reply every once in a while. I used to tag him. He’s been with me for over seven years. He started at $2 an hour. He’s in Pakistan. He now runs a team and we have offices in Pakistan. We have offices in Pakistan on the ground floor of the … I forget what building. He bought a house, a car. He’s got to be one of the highest paid guys in Pakistan. He runs a whole team there and he just started at two bucks an hour with me on UpWork and I gave him more and more responsibility. It’s real easy to take the steps in the beginning because it doesn’t take much time. Just focus on mastering and just, as much as you can immerse yourself on prospecting. Even if it’s taking other little courses or get on youtome.com for prospecting or other YouTube videos. There’s a lot of training on sales and closing and the more stuff that goes in your brain, the more that you’ll be able to use when it comes time to land a client. Even though, not that you’re using high pressured sales tactics but if you know how to deal with a client or a prospect, and how to walk them through the steps of a close so that they don’t feel like you’re trying to get them to sign their life away. It just gets easier and easier. I really, really like the video and I might need to redo it because I think it could be a little more clear. Think it’s either four or five. The five closes that are my go to closes. They guarantee … Man, I can’t even remember. I might have to pull it up. You know what I’m talking about, it’s on the blog. Episode four or five. What else? Any other questions? Yeah. I have another question about the objections post. I read it and I thought it was so good that I created a Word document with all the answers and I uploaded it. It’s in the … Oh, cool. Yeah. It’s in the group. It’s only the resources. Everybody can have a look at it. Files, in the Facebook- In files. That’s it. Yeah. Cool. There you go. That’s good. Yeah, because they were really good. You know how we sort of try to get them in and explain that we need two months for the site to reach page one? At first, I’m trying to, yeah, get them to try my services and once we get you to two months, I know they’re going to ask, “Tell me again. Why do I need to keep paying for SEO now?” I’m thinking one of the ways would be, once we’ve had a look at the competition and we’ve seen how many pages they have, how much more content and back links, I would say, we build up and we beat your competition. First, when you say … You’re probably not using this but it’s just maybe, how I heard it, it’s going to take us two months to get to page one. Right. I wouldn’t quote that because sometimes it’s slower. Okay. We got some clients that you have to just dig because they get stuck and their site doesn’t move past page two or three for some reason, for months. There could be little things on their site that Kevin will find. Anyway, but yeah. That can happen and when it does, you got to know what to say. I always, plant a seed in their mind in the beginning, not necessarily what I’m landing it but maybe after I send them the first report, after it’s been a month, I want to make sure they know how I’m doing this. I’m not going to use the PBN but I want them to know that it’s not necessarily hard work that’s doing this. They need to know that their site is being trusted, that we’re building and everything we do is to bring trust to their site. We own and maintain a network of sites that have a massive amount of trust with Google. I explain this to them so that they know because, if this ever comes up, I’m coming back to that. When they say, “Okay, I’ve been on page one for six months, why do I have to keep paying you?” Right. Yeah. That’s it. Remember when we first started the campaign, I kind of explained how we rank and hold your site there? We’re using that network of sites of ours. They’re very expensive to maintain. We add content to them. Run different hosting that not your average GoDaddy hosting, things like that. They cost a lot of money to build and maintain. We only use those sites for you. We don’t use one site and link to multiple people. That’s dedicated to you. For all of the links that come up to those sites, that’s hard cost for us, monthly. Your SEO fee is offsetting that. If you stop paying … Also, I’ve already told them that one link is like, we’d give you a thousand links all at once. If we’re six months in we they got 10 links coming out from these trusted, powerful sites that we’ve got, I ask them, “What is it going to look like if you stop paying and we delete your anchors or your links because we have to use them for another client that is paying to offset that? What happens? What’s Google going to see?” They’re going to see thousands of links leaving your site. Which is going to do what?” You get them to thinking. They’re like, “Oh yeah. No. Don’t. Let’s not even go there.” Plus, I say, “I mean, you’re paying a thousand bucks a month, you’re getting an extra 10 grand in revenue,” or what ever it is, “When do you stop that?” There’s ways to do it without threatening them. I like the reminder thing but in order to do the reminder, you have to have already explained to them how you’re doing it. I never use the word PBN because they may start looking it up and there’s so much bad press on PBNs. Oh, I see. Okay. PBNs are dangerous if you don’t know how to do it properly. Screw somebody’s site up. Yeah. Yeah. Good question. Okay. Thank you. Yeah. Some of these questions, and I’m glad we’re doing these Zooms because it’s so much more effective to hear an explained answer than to read it in a post comment. It’s hard for me to get all those words in that comment and make them make sense. Glad you guys are here. Anything else? We’re going to wrap it up. Quick question, if it’s all right. Yeah. It’s Miriam. Okay. It’s sort of a sales question, sort of. I recently spoke to somebody who right off the bat, told me he was window shopping. Just talking to a few different people, and that’s fine with me. He and I are in another group together and I thought, “Okay, let’s just spend some time getting to know this business.” Ask them a lot of questions. Give them a lot of general pointers. Then they’ll send me a proposal. After I went through in detail like steps and blah, blah, blah and at that point yeah, okay. I could send them a proposal but my gut reaction’s like, nah, I don’t want to send proposals. I’m just wondering, in the training, do you cover that? To me, I don’t want to work with somebody’s who’s like, “Ah, I got to think about it again.” We already went through your entire financials. You know that this is the only way you can do this. I don’t know. Do you cover that? Yeah. I never, ever, ever sent a proposal. I’ve never sent a contract in writing. I am as simple as, okay, it’s all back and forth. I’m answering your questions. You’re asking. At some point you’re going to ask a price. I’m going to tell you how much it is, I’m going to tell you what we do. I’m going to tell you what the SEO process is and that’s it. As soon as you say, “Yeah. Okay. Let’s do it.” I’m going to say okay. I’m going to send you an invoice. Fill out this form, which is my intake form and then I’ll send you an invoice and we’ll get started. That’s it. It’s all by email anyway. It’s it’s in the email. I don’t do formal proposals. I just tell them. There’s no point because I’m not making you sign a contract. You can literally stop whenever you want. I want them to feel like they always have a way out. Okay. Okay. Yeah. Okay. That’s a little been another question. That’s great. No contracts. Yeah. Just month-to-month. The only time I ever did a contract, we had a state wide insurance deal. I was partnering with a guy in Florida and they required it so I made him do it and we did it. All these thousand dollar a month deals are all no contract, stop whenever you want, because I want them to feel like they have no pressure and they’re not locked into something. They just need that. Even though we’re giving them that, we still remain in control because our network of incredibly powerful sites are holding their rank to the top and once they’re in month two, three, they’ve already seen their rankings launch to the top. Now they’re starting to see customers from our efforts and that’s why we’ve got a 90% retention rate, because it works. It sticks. Yep. Okay. Thank you. Good question. I was talking to my brother the other day. He’s in the group. We were talking about business and, this is going to apply to a lot of people in the group because we have such a diverse group here. It’s about branding yourself and not compromising or bending or folding or getting forced into a mold that you think some business needs you to be or act or dress or live in a certain place. He’s from Arkansas and he has this “Good Ole Boy” accent and he’s like, “I just want the type of client that I can go and we can have a beer after work.” That’s the type of clients he’s attracting. There are millions of businesses across America that want to deal with that kind of a person. If you’re that kind of a person, great. Don’t think you have to change to fit in the SEO mold. The SEO agency mold. Maybe you live in another country. Maybe you have a thick accent. Maybe your hair’s long or maybe you’re like me and 90% of the year, you wear shorts and flip flops. If a business owner’s not okay with that, that’s okay. There’s more businesses to catch. I guarantee you, there’s millions of businesses that are okay because I still know enough to 10x their business while I’m wearing my shorts and flip flops and doing all this from my iPhone. Don’t think you have to fit into a mold. Brand yourself. You look at the Rank Daddy logo, that’s me. Shorts and flip flops. I’ve gone to meetings like this and gone to clients in this and landed them. It doesn’t matter. If they have a problem with it, they’re not going to sign up and that’s great. You move on to somebody else. Just knowing that you can be whoever you are and do this business is a great feeling to me. Last thing I wanted to cover, Lebron James recently broke Michael Jordan’s record, right? I don’t know a lot of the whole stats and everything but this is about modeling someone or something that is successful if you’re trying to reach that level of success. There’s no reason to reinvent the wheel. There’s no reason to try to figure it out on your own. If you want to be successful at something, the fastest way, and Tony Robin says this, is to find somebody who’s already done it and model exactly what they did. Lebron, as a child, would buy packs and packs of basketball cards, hoping for a Jordan. He would study every aspect of Jordan’s game. Down to the way he wore his calf sleeve and turned it inside out so that the red lining showed. He studied and imitated. Drew profound inspiration from his … I’m reading this from an article that I read because it was so cool, his tongue wagging dunks. His fade away jumper. His competitive fire. The little details of the way Jordan wear his sneakers and shorts. Lebron, he admits he didn’t think he could be like Mike but yet, he modeled him. Does that mean you don’t have to put in the work? No, because he worked his butt off. Same with your SEO agency. You have to put in the work, even though you’ve got a system that you can plug into and model exactly, to get the results that so many in the group that are finding success, have done. Don’t veer. There’s no reason to make a step 3.5 and plug it in because you think it should go there. Doesn’t need it. We’ve done this on thousands and thousands of site already. It works. Follow the model. That’s it for today guys. We’re a little over an hour so we’re going to cut it there. I appreciate you guys. You find value in any of this, go to one of my YouTube videos and leave a comment like Andrea and a lot of these other guys. I appreciate you. Thank you so much for being here. I’m humbled at all of this. Love the group. I love the interaction, the engagement. Let’s keep building. Keep leaning on each other. We’ll get there. Ya’ll have a good night. Thanks Brandon. Bye. Thank you. Bye. Thank you, thank you. Thank you Brandon. Have a good one guys.

James Brockbank with Jason Barnard at YoastCon 2019 James Brockbank talks with Jason Barnard about the challenges of digital PR campaigns. Links are like nuclear waste.Links have less value than before penguin.PBNs no longer work.Mentions have no value.Relevant links are gold Google are simply sending us a red herring by saying that we should stop focussing on links, so says James Brockbank. In this really enjoyable conversation, James shares some great examples of linkbuilding and gives his 6 point list for creating content that will get those valuable links. Oh, and apparently, Kim Kardashian works less than a day to earn what the average Brit earns in a year !

James Brockbank with Jason Barnard at YoastCon 2019 James Brockbank talks with Jason Barnard about the challenges of digital PR campaigns. Links are like nuclear waste.Links have less value than before penguin.PBNs no longer work.Mentions have no value.Relevant links are gold Google are simply sending us a red herring by saying that we should stop focussing on links, so says James Brockbank. In this really enjoyable conversation, James shares some great examples of linkbuilding and gives his 6 point list for creating content that will get those valuable links. Oh, and apparently, Kim Kardashian works less than a day to earn what the average Brit earns in a year !

James Brockbank with Jason Barnard at YoastCon 2019 James Brockbank talks with Jason Barnard about the challenges of digital PR campaigns. Links are like nuclear waste.Links have less value than before penguin.PBNs no longer work.Mentions have no value.Relevant links are gold Google are simply sending us a red herring by saying that we should stop focussing on links, so says James Brockbank. In this really enjoyable conversation, James shares some great examples of linkbuilding and gives his 6 point list for creating content that will get those valuable links. Oh, and apparently, Kim Kardashian works less than a day to earn what the average Brit earns in a year !

Links are like nuclear waste.Links have less value than before penguin.PBNs no longer work.Mentions have no value.Relevant links are gold Google are simply sending us a red herring by saying that we should stop focussing on links, so says James Brockbank. In this really enjoyable conversation, James shares some great examples of linkbuilding and gives his 6 point list for creating content that will get those valuable links. Oh, and apparently, Kim Kardashian works less than a day to earn what the average Brit earns in a year !

Local open mic comedians Matt and Samson join PBnS to talk about Da Ruut's Backyard Barbecue and Comedy event. This week we talk about how good the food was last week and whatever comics talk about on the weekends while sitting in a basement. PBnSyrup is sponsored by https://www.shirtsforassholes.com/ www.facebook.com/peanutbutterandsyrup/ twitter.com/pbnsyrup www.instagram.com/pbnsyrup/ www.stitcher.com/podcast/the-pean…nd-syrup-podcast itunes.apple.com/us/podcast/the-p…d1438323340?mt=2

PBNs befinden sich zwar im Grey- oder gar Black-Hat-Bereich im SEO, aber sie funktionieren einfach wunderbar. Allerdings kann man sich durch PBNs auch vieles kaputt machen, wenn sie nicht richtig aufgesetzt sind und gewisse Basics nicht eingehalten werden. Deswegen spreche ich in diesem SEO-Podcast über meine Best-Practices, sodass auch Du PBNs entsprechend einsetzen kannst.

With all the craziness of society online Da Ruut has decided to officially announce his campaign to run for office in 2020. This week he explains his platform and policies but in PBnS fashion we really just goes totally off topic on who knows what else. PBnSyrup is sponsored by https://www.shirtsforassholes.com/ www.facebook.com/peanutbutterandsyrup/ twitter.com/pbnsyrup www.instagram.com/pbnsyrup/ www.stitcher.com/podcast/the-pean…nd-syrup-podcast itunes.apple.com/us/podcast/the-p…d1438323340?mt=2

In diesem SEO-Podcast geht es darum, welche SEO News 2019 im Januar aktuell sind und worüber die Szene gerade diskutiert. Beispielsweise geht es darum, ob Seiten deindexiert werden können, wenn sie unverständliche Linkstrukturen aufweisen oder auch darüber, wie man PBNs auch für 2019 gewinnbringend einsetzt.Hier sind die LinksGoogle Dokument: https://services.google.com/fh/files/events/pdf_retail_ux_playbook.pdfDie neuen Rich Snippets: https://webmasters.googleblog.com/2018/12/rich-results-expands-for-question.html

Local open mic comedian Andrew Stein joins us to talk stand-up comedy, millennial stuff, and whatever nonsense pops up that is common to the PBnS podcast. PBnSyrup is sponsored by https://www.shirtsforassholes.com/ www.facebook.com/peanutbutterandsyrup/ twitter.com/pbnsyrup www.instagram.com/pbnsyrup/ www.stitcher.com/podcast/the-pean…nd-syrup-podcast itunes.apple.com/us/podcast/the-p…d1438323340?mt=2

Hey guys, Brandon Olson here. Welcome back. Rank Daddy TV. Today’s episode is gonna be a little different, a little longer. Let me give you kind of a back story. So, in Rank Daddy, in the training, in the group, we had a contest over the Summer. It was a Summer business building contest. The objective was to add as much monthly revenue to your agency as you possibly could. So the grand prize was $1,000, just a drop in the bucket really compared to what growth you guys see, or have seen over the Summer that you’ve put into your agency. So, a lot of growth, there was a lot of competition, it was awesome. So, what we have in today’s episode, the winner, his name is Caleb. Just a regular dude. He’s doing SEO part time. Started an agency literally six months ago he joined us. So at the beginning of this contest, he was only three months in. Total newbie. And what that shows is, that Rank Daddy literally works for anyone, okay? It doesn’t matter if you know SEO, or you think you know SEO, or you don’t know anything about SEO. Caleb won this $1,000, but really compared to what he brought into his agency, what he grew his business, it was insane, he literally added $17,000 in new monthly recurring revenue. So we didn’t count anything that students already had going. This is all newly added revenue to your business. But because of the way he scales his pricing, he starts everybody out a little low, maybe gives them half price to get them in, but by the end of next month, or within a month from now, he’ll be at over $28,000 just from what he brought in during this contest. $28,000 a month in added revenue from the contest. So, just over the Summer. So here’s what happened. You’re gonna notice as you watch, Caleb, like I said is just a regular guy. He hasn’t been doing this very long. Six months total. He’s got another business that he runs full time, and takes his entire … Or the majority of his focus and his time. He’s in real estate. SEO for him is completely part time. So as you watch this, I want you to do this. Keep telling yourself throughout the video, self, if this guy, a complete newbie, just a regular dude can build and scale an SEO business to $30,000 a month in just a few short months, part time, I can do it too. So keep telling yourself, let’s get into my computer, I’ve got this thing downloaded. What happened is, when we announced him as the winner, he was getting message after message after message, how did you do it? What was your prospecting like? What is your pricing? So he hit me up. He said, Brandon, can I just go in and do a Facebook Live? Do a Facebook Live and explain to people exactly what I did so I don’t have to answer? I mean, it’ll be a lot faster. So, literally he was bombarded. So that’s what we got for today’s episode. He literally shares in this Facebook Live, and you’ll see as if he’s doing a question and answer, it’s because people are posting questions as he goes along. We downloaded it, put it on YouTube, so you won’t be able to see the questions. But just kinda be in tune with what he’s doing. But he literally shares exactly how he did it. How he landed the clients, how he used leverage to land more clients, how he priced his deals, and more. He goes into great detail. I’m really, really glad he shared his story. Now this thing is 47 minutes long. If you have to pause it, come back to it. But don’t skip any of it. This thing is insanely, insanely valuable. And remember, as yourself, if this regular dude can do this, why can’t I? And you can. So let’s go. So that’s what we got for today’s episode. He literally shares in this Facebook Live, and you’ll see as if he’s doing a question and answer, it’s because people are posting questions as he goes along. We downloaded it, put it on YouTube, so you won’t be able to see the questions. But just kinda be in tune with what he’s doing. But he literally shares exactly how he did it. How he landed the clients, how he used leverage to land more clients, how he priced his deals, and more. He goes into great detail. I’m really, really glad he shared his story. Now this thing is 47 minutes long. If you have to pause it, come back to it. But don’t skip any of it. This thing is insanely, insanely valuable. And remember, as yourself, if this regular dude can do this, why can’t I? And you can. So let’s go. Rank Daddy. What’s up? It is Tuesday, and I think, yeah, Tuesday here right at noon Central Time. It’s actually 11:59. I’m a minute early, but want to let you guys hop on here. I will give you guys a second, but we’re going to be talking about how I was able to win the 2018 summer contest. I’ve gotten messages after messages, and so I just sent a message over to Brandon, and just really was like, “Hey, man. Can I just come live because it’s going to be so much easier to just come live, rather than texting everyone back individually?” Whatever, you guys jump on, say hey, say hello. I want to see you guys in here, whether that’s a hand wave. Jerry, what’s up, man? How are you? Thanks for joining in. Like I said, guys, whatever, you hop in here, wave. Give me a little wave. Give me a thumbs up. Give me something. I don’t know. As well, want you guys to know this, any questions that you guys have, feel free to let me know. In the middle of this, I’ll definitely be able to answer those, and so wanted to just go through with you guys what my process is honestly, and what I did do to achieve everything I have, and so I’m not done yet. It’s not like I’m just going to kind of go, “Oh well, I’m here”, whatever. Aaron, what’s up? What’s up? Nathaniel, Randy, how are you, guys? Alec, how are you? [Amit 00:01:36]? [Ahmet 00:01:37]? Dude, I don’t know. I’m sorry. The worst pronouncer of names ever here. Jimmy, what’s up, man? All right, guys, so we’re just going to go ahead and kick things off. If you guys are watching this on the replay, say replay. Want to see who all watches this live, and obviously back. Like I said, for those of you who just jumped on, if you guys have questions, feel free to reach out and say them right in the middle of this, all right? I want to help you guys, because like I said, I’ve been getting tons of messages, “Hey, what did you do?”, “How did you do this?”, all this, and so I messaged a couple of people back, and then I was like, “All right. No. I’m done. I’ve got to go live because texting people back so much is just not going to really work out as well.” “It just took forever.” This is honestly what I did, all right? If you guys aren’t in Rank Daddy Pro yet, please, please, please go sign up for it, because that’s why I was able to do what I did. You guys need to really … For those of you who are in Academy, you guys need to figure out a way to upgrade. I don’t know. Get a credit card with 0% APR interest, something like that to make this investment because this is a huge, huge investment, and for those of you who are in Pro, you guys know the value of one, all the trainings, but secondly, our Facebook group. That’s just incredible of a small community that we hope to get even bigger, but just how helpful that it is, right? Whenever you ask a question, it’s all there, and that’s honestly why I was able to do what I did. Now, let’s talk about prospecting, all right? What I did is I literally just came up with a list. I sat down one night and just started thinking, “Okay. What kind of businesses are there? What are the categories?” All right? I’ve got a list pinned up of roofers, landscapers, tree service, a dentist, pest control, towing, restaurants, water damage, painting, contractor, lawyer, a plumber, carpet cleaning, a limo service, car detailing, a mover. I just came up with a big list of … Oh, man. My water is out. That’s a sad day. All right. I guess I’m back. Cool. If you guys can hear me, just give me a thumbs up. It said I had low internet connection for a second, so just want to make sure that you guys can hear me before I start to ramble on. Like I said, create that list there. I’m seeing thumbs up. All right. Perfect. Thanks, guys. Creating that list helped me, and this is what I did. I straight up just did this because a lot of you guys might not know this, but I’ve got a background in the real estate industry, and that’s really what I do kind of more so than SEO, is I buy and flip and sell investment properties, and so that’s really what I do full-time. It’s kind of what I focus on, because there’s big money in that. You can pop off a big chunk of 20, 30,000 bucks at once, and so that’s what I focus on, and I do this stuff on the side, so I haven’t really gotten full into prospecting like I really want to, just because again, I don’t have the time running two businesses, so I just have to pick and choose what I have. What I did is I straight up went on to Google. Again, this is a prospecting method in Rank Daddy Pro, then I’m going to give you guys tips about what they teach you in Pro of what I actually use. What I did is I just created a list like that, and I just straight up cold called. I went on to Google, began at the top of page two, and just started calling people. “Am I the only one? The video stopped playing.” Yeah. It kicked off, so if you guys need to rejoin, go ahead and get back on there. What I did is I cold called them straight up. I also had a virtual assistant help me, and what I would do is, is I made a training video, and if you guys have a Mac, it’s key. Hey, if you guys are on here, I see some new faces hopping on. If you guys have questions about what I’m talking about, anything else, feel free to ask me. If you guys are catching this on the replay, say, “Replay”. You can even do #Replay if you’re really feeling it. So happy to have you guys on. What I did is I had a virtual assistant help me with this as well, is that they would go through, and they would actually go and create lists for me. What they would do is, is they would call, or … They would call. I did that at first. Matt, yeah. Absolutely, man. Happy to help. What I did is, is I had a virtual assistant go through … I gave them a big list, and I told them to go through page 10. Honestly, I probably should have had them go through page like 15 or whatever, but of each industry and each city that I wanted to, so I’m here at the Nashville area, so I gave him like Nashville and a few surrounding areas as well that I thought might be a good idea, and I had him create an Excel sheet of the business name, company phone number, email address if it was there, and I think what page of Google they were on. What I did is, is with all those emails, what I did is I created a MailChimp, and I sent out a MailChimp to that same list about three times. I sent the same thing, and then I mixed it up, but I just sent it over and over and over again, until I got people saying, “Take me off your list”, or whatever just to know that people got it, but that worked. I got a couple of clients by doing that, and then I called people. Just straight up cold called them. One of them is … Actually, I’ve got a follow-up with them tomorrow. Funny enough, this was back in June, all right? He was ready for SEO. He’s a t-shirt printer. They do that, and they do embroider as well, which is something that I didn’t really think of, but they were ready to do SEO, man, and it was t-shirt company population of about 200,000 people. They were ready, and their AC blew out in their workspace, and so he was like, “Hey, I’m not going to be able to. I want to. Call me back in September.” Here we are, so I’m going to get back with him and follow up, and that’s another big thing, is follow up. Make sure that you guys create some sort of … For me, it worked the best creating a Google sheet, and just kind of keeping up with who I called, when I called them, when I was going to need to call them back, things like that, and that was really a great way for me to know who I needed to call when, and it just helped me keep organized, because I feel like I need to be … I’m a very organized individual, so I like to have things laid out to a tee. You know what I mean? That’s what I would suggest for you guys, is to do that. Again, if you guys have questions throughout all of this, feel free and shoot. I did that, and then, this is a really important thing that I did as well, and this has worked for me the very best, the very best, asking for referrals. Now, you can’t just straight up ask for a referral until you do some work for them, right? One client, my very first one, I landed back in I think April or May, and what I did is, she was paying me about two grand a month, and so I literally socked all 2,000 into her. Boom. I was just throwing it in there, PBNs, press releases, Web 2.0, doing tons of stuff to get her up there, right? Population, about a million. I mean, I was throwing stuff. I was just literally like I said all of it to her, and so what ended up happening is, is in July, she had a record-breaking month, like three times what she’d ever made, and so she was just crazy. She’s like, “This works. This is amazing. Oh, gosh”, so I asked her, “Hey, do you know anyone else that could use the same thing?” She referred six people to me. Six that are all clients right now, all right? They range from a CBD oil shop thing. He’s just sells CBD oil and a few Gummies, and things like that to a plumber. I mean, the list goes on and on of just random friends that she has that are attorneys, and a plumber, a CBD oil shop owner, like just random things, but she was like, “Look at what happened. This guy is legit.” That’s really what happened, and I got her from cold calling, right? That’s what I did, but then … My best advice for you guys is your first one, two, three, four clients really, so everything they give you into them to get them up there to generate the most money. Yeah, you probably won’t make a lot or anything at all, but it’s going to be worth it, guys, so make sure that you guys are sowing into people, and giving and putting everything you can into them. Don’t be super greedy. “Oh well, I’m going to just wait until they pay me.” No, no, no, no. Push that in. Sow into them, because guess what’s going to happen, is when you do that, people know, “Wow, they’ve given me everything”, and now look at it. She gave me six new clients. Why? Because I helped her get a record-breaking month because I wasn’t pinching pennies. I was putting every cent into her website and ranking her. Every penny, all right? I mean, yeah, I think I ended up making like, I don’t know, 2,000 bucks for two months of it. I ended up making about $400, so 200 bucks each month. That kind of like made up for my time, just as far as putting into it. You know what I mean? It didn’t really make up for all of my time, but it made up for a little bit, and so like I said, I just sowed into it, right? That’s what I did, guys. I mean, it’s really not that hard, and another big thing is Facebook marketing. That’s another big one, is literally doing this, joining the yard sale groups, buy, sell, trade groups, literally any of that, and just post something like this, “Hey, local business owners, share your website. Let’s see what we come up with”, and make something creative. Make it sound like you’re trying to talk to people, and then say, “Mine’s in the comments”, and you start it off, and you share your SEO agency site, right? You say, “All right. Hey, here’s my company site. I run an online marketing agency.” I just say online marketing agency is a lot easier. People don’t know what SEO is most of the time, so say something like … Literally just do that and don’t spam a group, right? Add some value to it. If somebody is asking for a referral for a chiropractor, give them yours, whoever you go to, a dentist, same thing. Add value so that way, people see you as real, not just as a spammer. You know what I mean? Literally, like I said, just it’s when you get that one client, when you get your first, what you need to do is you need to literally sow every penny that you have to getting them to be number one, all right? Here’s why. Here’s why. Even if you’re like, “Yeah, it’s 500 bucks a month they’re going to pay me. What the heck?”, it’s nothing. Put all 500. Put 700 into it, right? Here’s why. When you can show somebody rankings and say, “Look at this guy. I ranked him. He’s ranking number one”, mobile, on a computer, and in the Map Pack … It’s important for you guys who aren’t using SerpTrack.io, go use that to track your rankings. Literally, Brandon and whoever helped him create that is literally the best-ranking tool out there, so go sign up for that. Plus, it’s cheap. It’s the same price … I was using Rank Tracker before to pay 19 bucks a month, went over to Brandon’s and paid 20 bucks … Oh, a dollar more, and got double the keywords, and I think double or 10 times the sites I get, but like something insane that I was like, “Yeah. Why wouldn’t I, right?”, and he shows you a computer, ranking mobile and Map Pack, especially the Mac Pack. I think the Map Pack is probably one of the most important ranking tools because that shows up the majority of times when somebody searches on an iPhone, and over 60% of mobile of any search on to Google is done from a mobile phone, so yeah, makes sense that the Map Pack’s going to show up, and that’s why it’s important to get you guys up there. Again, I would really highly suggest for you guys to just hustle and cold call people. Call people off of one of the billboards, a van, and here’s a big one that you guys probably aren’t going to like this, show up in their office. Just show up, right? Show up. Dress professionally with a little handout, some sort of a letter, a flyer, I don’t know, something that you can hand them and say, “Hey, this is what I do.” “No.” “Are you guys interested, and if not, you just leave it there”, because who knows? In six months, they might call you back, right? They might, because they might be going through a hard time, one, or two, if they are already doing SEO, their SEO, dude might just suck, okay? Straight up, might just suck. I had a client, and they were with another SEO company for like six months, best-ranking like page four, I think. All I did was on-page SEO on to … They ranked number one in all their cities they were trying to go after, right? Again, my man Jerry here, who is on … I don’t know. He was on. I don’t know if he is. He helped me out big time, and guess what? In Rank Daddy Pro. That’s why it’s so important, guys for you guys to get into Rank Daddy Pro here. Now, I’ll be honest, Brandon didn’t ask me to come on here and sell you guys Rank Daddy Pro and blah, blah, blah. That’s not why I’m doing this. I’m just being honest, giving you guys my opinion about what’s best, because you guys saw what I was able to accomplish, and why was that? Rank Daddy Pro. That’s why I was able to do that. Why do you think that Ed over here is popping off these big clients? One, he actually hustles and actually does the work, and two, Rank Daddy, right? That’s why. A community, right? We ask each other questions, even if we feel like it’s a silly thing to ask like, “Hey, guys. I should probably know this, but I’m just kind of drawing … I’m just kind of having a hard time remembering what that is. What is that?”, and people answer, and boom. There it is, so people … We help each other there, and it’s fantastic. As far as what my favorite niche and population size is, honestly, I don’t really have a favorite niche necessarily because I’ve got a bunch of different clients and a bunch of different fields, and they all work pretty well, from car detailing to a plumber, to CBD oil, to tons of different things. Honestly, I think my favorite clients to go after are probably the ones in the like 1,000 to $1,800 a month range, and I’ll talk about how I also price things here in a minute, but I’m going to wrap this up fairly quick, probably 10 more minutes because I’ve got a tea time this afternoon. Why? Because I don’t really have to work that much, because I’ve gotten this stuff. Yeah. I’m going to continue to push, but guess what? I can work half a day in the morning and go play 18 holes in the afternoon because of this, so it’s fantastic. My favorite population sizes honestly are probably anything under about 300,000. That’s me. Why is that? Because that’s the easiest to rank. Really, all you would need to do is drop a press release, do social signals, Web 2.0s, and of course, this is kind of … You should just know this, but do an on-page SEO correctly, right? That’s kind of a given, but doing that right. Let’s just back it up. On-page SEO, number one. Very, very important. Then, press release, social signals, few Web 2.0s and a couple PBNs, and they’re pretty much top three, and really, once you do the local citations, they’re going to be up there in the Map Pack. Matt, yes. One second. I will go over that. Yes. One of the things that you guys need to look at is what’s going to be easier to rank, 10 clients and a thousand bucks a month in a population of 150,000, or one client going national from very competitive keyword for 10,000 bucks a month? In fact, they’re going to be on you constantly every day. “Hey, how are the rankings? Hey, how are the rankings?” “Hey, how are the rankings? Hey, hey, hey, hey, hey.” They’re going to be on you constantly, but somebody paying you a thousand bucks a month in a population of 150,000 people, yeah, they might message you once a week, but guess what? The upkeep’s going to be a lot less because they know you, they trust you. It’s not going to be a big corporation. It’s going to be a mom and a pop type thing. It’s going to be one dude running it, or a father and son, husband and a wife. You get the idea, so it’s a little bit easier, so I would pick easily a 10, a thousand buck a month clients in a hundred thousand, 200,000 city because you get a rank faster, and when you get those, it just gives you more ammo, more marketing ammo, saying, “Look. Look at me. Look at me. I rank this guy number one.” “I can do that for you”, and that’s a big thing of other clients that I got, is that yes, the one client that had that record-smashing, not even [breaking 00:23:28], so record-smashing month in July. They just saw her, and they saw those rankings and said, “Yeah. She said you’re good. I don’t even need to see other people”, so that’s why it’s important for you to focus on one individual client, or two or three to get them up there to begin asking for a referral. That’s very, very key. Now, Matt asked, “Can you go over a bit of how your cold calls went, stuff that you found worked and didn’t, et cetera?” Yes. This sounds kind of silly, I guess, but get yourself a pair of headphones, all right? I’ve got the Powerbeats3, so you just hook in to your ear. It just looks like this, right? It’s super easy. Super comfortable. The microphones here, you put this one on the other ear, and you just go at it, and you call, and you can’t tell. These things are, I think they’re 150 bucks. I would make an investment in these or something like it, plus, I like these for when I go on a run or anything like that because they’re just super nice. That’s my tip number one, get some sort of a headset, but this isn’t what I would say, is as soon as I would call them, is whoever would answer is I would say, “Hey, just out of curiosity, I found you guys online back on page four or five. Was just curious if you guys have anybody doing SEO or online marketing work for you guys at all.” They would just base on what they would answer, I would kind of lean with that, see how they would answer, and then just say, “Okay. Great. Is there something I could maybe chat to, maybe a manager or somebody who’s in charge of all of your guys’, all of the marketing?” They would usually be like, “Yeah. Sure.” “That’s Jim. He does all of that, or that’s John”, or whoever, and you would get to them, and then you just ask them and just say, “Hey, found you guys back online back to page four or five. Was just curious if you guys have anybody helping you guys rank your website, increase your traffic, get more leads, et cetera.” If they’re like, “No thank you.” Be like, “Would you like to increase your revenue by two times or five times?” Kind of like, “Wait. What? Yeah, of course.” SEO can help you with that, right? One thing is cold calls get a lot easier the more you do them and the more ammo you have. Ammo is clients, and rankings, and things like that. You can say … This is one of the things I love to do, and when I first began, I would use this, because I had already ranked, and this was before I even found Rank Daddy and all, but I had already ranked my real estate investment company up there, and so I would just have them on the phone, say, “Hey, why don’t you go in to Google right now and just type in, ‘Where can I sell my house?’, in whatever their area was, because I knew that I was already up there, and just say, ‘Hey’. Just tell me who shows up number one.” They would read, “Oh, this website.” “Yup. That’s me.” “If you click on that, go to the About Page, you’ll see my name, my picture, all of that”, to give them a validity saying, “Oh, snap. I Googled this, and you just showed right up.” It’s good when you talk to somebody over the phone, is have them actually look up one of your clients, right? Actually, look that up while you’re on the phone with them. Say, “Hey, yeah. Are you in front of a computer?” They’re like, “Yeah, I am.” “Wonderful. Go ahead and hop on there to Google, and just type in there whatever the keyword that your client’s up there for”, and they’re going to say, “Yeah. I see that.” You say, “Yup. I ranked them.” It gives them a validity, so it just gives them validity to see, “Okay. This dude is real. This client here, he’s ranking them, and okay. All right. All right. I’m beginning to see this, beginning to trust this”, so really guys, with cold calling, you’re going to face rejection. It’s just going to happen, and this is a weird trick, I know. This is going to sound so weird to all of you, but it works for me, so you’ll have to find your thing that works for you, is that give yourself some sort of a reward for cold calling people. What I would do, kid you not, I’m a two-year old, it’s so funny, I would literally … I went to Sam’s Club, and I bought a big thing of some fruit snacks, so I literally would, after every couple of calls, I would say, “All right. I can eat a couple of these. For every two, three calls I make, I can get one gummy or two”, however I set it in my own head. What that would do is, is that would motivate me a little bit to call them to say, “Okay. I can’t eat these until I make that call.” I know it sounds silly, but it worked for me, right? Maybe for you, it’s, “All right. I can’t play another round of 18 holes until I make 25 calls, 30 calls. I’m not allowed to do something I enjoy until I make this many calls.” What that’s going to do for you is it’s going to kind of give you motivation to do it, right? Hey, guys. If you guys have any questions, feel free to shoot. Alexis, I’m trying to expand your question there. It says, “See more”, but when I hit “See more”, just brings me to like it or something. I don’t know. Yeah, “Share one of your real estate sites.” We can talk about it. Yeah. Send me a private message and we can chat. Oh, before I forget, yes, this is the last thing I’m going to go over, but if you guys have any other questions, feel free and shoot. Again, got to go play 18. What I did as far as pricing, this has been huge for me, and this has worked so stinking well, is what I’ve done is … All right. Let’s just say that you’ve got a client for 2,000 bucks a month. Aaron, yeah. Literally, it’s exactly what I’m going to go into. This is how I set this up, guys, and this works so well. So well. Let’s just say that we have a $2,000 a month client. Again, guys, in Rank Daddy Pro, it teaches you how to price clients correctly, and how to do it all, and again, a good Rank Daddy Pro community that’s, has other clients and might have them in your own, in that particular area or clientele that you’re shooting for. They might be able to help you, and give you tips. “Oh, hey, I only gave them a thousand dollar a month, $1,500 a month”, whatever. It’s a great way to help, but this is what I did. Let’s just say we have a $2,000 a month client, right? What I would do is, is I would give them a bit of a pricing cut month one and month two, so I would tell them this, “All right. It’s going to take about 2,000 a month”, and this is a good thing for you guys to do. I always send this in an email always. I never tell them a pricing over the phone. I always say, “Hey, I’m going to have to look into it. Let me send you an email.” Here’s why, is you have that in writing proof of what you’re going to offer them, how much, how everything is. It’s just wise to have everything in writing, all right? Now, what I did … Again, I keep on shooting off here. Let’s go back. 2,000 buck a month client. How I present this to them is say, “All right, so the typical price is going to be 2,000 a month, but you know what? What I’m going to do for you is I like to help out other companies because I know what it’s like.” “I get it. I know what it’s like to pay for a marketing channel that’s new and might not generate leads right off the top, and it’s going to take time, and I get that. I know what it’s like. I run a company too”, blah, blah, blah. “I know what it is. What I’m going to do is I’m going to actually help eat some of your costs.” “It’s not that you’re getting any less of a package, but I’m going to actually help you eat costs. Yeah, it’s going to be 2,000 bucks a month, but, you know what? For month one and two, I’m only going to charge you a thousand, or 800”, or you make the determination for what you feel is comfortable for you, and say, “All right. You know what? I’m going to chop that 2,000 in half, so month one is going to be a thousand, month two, same thing, another thousand, and then month three and beyond, it’s going to jump up to the agreed upon $2,000.” What that does is it lets people see, “Oh, wow. It’s kind of like I’m paying for one month, but getting two months out of it.” “Oh, okay. All right.” It’s a lot easier for them to try things out for lesser, for less money than what you talked to them about originally, because it makes them feel like they’re getting a deal, a sweet deal. “Hey, I’m giving you half off”, and that’s how you get to give it to them. I did that. Worked like a charm. Perfect, like you would not believe. Worked incredible, all right? That’s how I do it for everyone of my clients is I give them a bit of a price cut, and honestly, I don’t give them any less. If I lose money, I lose a little bit of money. No big deal, because I know that it’s going to succeed and they’re going to come back month three, four, five, six, seven, and they’re going to keep paying me money, right? It’s a way for me to set myself up for the future to know, “Okay. They’re going to keep paying me. They’re not going to stop paying me.” Any other questions, guys? That’s kind of how I did what I did. I know you’re kind of like, “Did I miss something? Yeah.” Like, “What’s going on?” No, guys. That’s literally it. There’s no secret magic sauce, you know what I mean? It’s just doing it. Hey, Ken. Yeah. How many calls a day was I doing? Like I said, I also run a real estate investment company, and so I did this SEO thing on the side. I wasn’t really focusing on it, so I would only make five to 10 calls a day, if that, and I did for probably a couple weeks, until I landed a couple clients, then I kind of got overwhelmed with a couple of houses. I went to buy and fixing them up, and doing things, so I got overwhelmed and didn’t really focus on it much, other than the clients I had, and so what I did is like I said, is I said, “Okay. Probably, the easiest way for me to get more clients is to have one do really, really well and have a couple do really, really well, and have them just refer people to me so I don’t have to make all the calls and do that.” I was right, and it worked, and yes. Ken, what I did is I … I would definitely encourage you to go watch the first half. What I did is I have a virtual assistant. I picked a bunch of categories, roofers, landscapers, tree service, all of that, and what I did is had a VA go and pull the company name, the website, the phone number, any email address that was on there, and what page they were on to Google on, and when I call them, I always added a couple extra pages, so if they’re on page two, you go, “Hey, we found you on page four or five”, kind of make it sound kind of worse than it is, and so that’s how I set that up. Yeah. Aaron said, “Are you basing price off city?” Yeah. What I tell them, I tell everyone this, is I base what the pricing is on these two things, the city population size and your competition, how much competition do you have in your area online, right? Really, all I do is I base it off a city, and so … I forgot that was empty, man. Did that earlier. Definitely going to have to get some water here soon. How I set things up is right now, I’ve got a plumber in a city of 50,000 for about 600 bucks a month because I know that that’s a lot for him, but it’s going to work well for him, so yeah, I base it all off city population size, and so what I would say is kind of a good rule of thumb, is anything below 150,000 people, consider being in the range. I don’t want to charge people less than 500 bucks, and that’s like rock-bottom. I really don’t take people under a thousand, but I took on a plumber just to again build my ammo, build my rankings to show people, “Hey, I ranked him”, so I’m not making money off of him. I’m going to make money off of him eventually though because I’m going to use his rankings to show other high-profile clients, right? That’s how I set things up, so don’t say no to the little guys because it’s going to help you land a much larger fish. Like I said, anything under 150,000 people, I would probably look at between 500 and a thousand bucks, somewhere in that range, and then population of 150 to 300,000. I would say no more than 2,000 a month, just kind of look in that kind of range. I feel like a good, solid base no matter what is about 1,500 bucks because if you look at it, you run local citations, press release, social signals, PBNs, kind of gives you enough to put into the client, but you also make a little bit, so if they’re not feeling 3,000 bucks a month, chop it in half and see what 1,500 bucks is. You know what I mean? It’s better to get something than nothing at all, and again, clients … Excuse me, the smaller fish are going to help you land bigger clients because new, potential clients want to see rankings of current clients, so if you don’t have any because you’re too expensive and you’re not willing to kind of take a little bit of a hit upfront to get those rankings, then guess what? You’re probably not going to do so well. Okay? Just saying, so that’s what I would do, all right? All right, guys. That is really … Honestly, guys, that’s everything. If nobody has any other questions, I’m going to sign off. I’ve got like I said my tea time here pretty soon, so I got to go get changed and go get ready for that. Going to grab a bite to eat and go play 18 holes. Guess what, guys? You guys can live the luxury life I am … No. I’m just kidding. I’m not really … Listen, guys, I’m not living some extravagant life or anything like that. Just working hard, guys. It’s what I tell all of my employees, is I tell them this is, “Listen, guys. We just have to work hard. We can’t settle. Don’t settle, guys. Don’t settle.” When you have 10 clients, awesome. That’s great. You got 10. Go get 30. When you get 30, you did it. You got 30 clients. Go get 50. You’ve got 50. Oh, it can’t get better than this. Oh, it can, because when you hit 55, it gets better. When you hit 75, it gets better. When you hit 100, it gets better, all right? I’ve made a mistake, especially in all of the real estate side of things for me, is when I close a house, I’m saying, “Oh, man. Feels good. Let me kick back and relax. Oh, this feels great.” Right? Don’t do that. Don’t relax. Don’t settle. I’m not saying don’t go and enjoy yourself, right? Have fun. Live life with your family, your friends. Do fun things. Let this be a freeing experience to say, “I’ve got the money now. We can go play 18 holes. We can go on a little vacation, a weekend in somewhere, to the mountains, to a local beach, a lake house”, something to … Let this be an enjoyable process for you guys, and again, Rank Daddy Pro is where it is at, guys. It’s where it’s at. Go sign up. If you guys haven’t … I’m just telling you this now. That’s why I am where I am, is because of that, Rank Daddy Pro. Go and sign up for it, guys. I’m telling you, go do it. Go do it. It’s worth its weight in gold. “Yeah. So what? It’s a few thousand bucks.” Go open up a credit card and put it on that. Do something. Make an investment in yourself. Yeah, I had to pay too. Guess what? Pulling in almost 20,000 bucks a month. Going to up that to 30 or 40,000 a month coming up soon. Guess what? Got a few thousand bucks. It’s just a tiny, little drop, okay? You have to pay that. You have to pay to play. It’s just the way that it is, guys. It’s worth it. I’m telling you, it’s worth it. Listen, guys, if you guys have questions, feel free to drop a comment on here, and so feel free. Drop a comment, and I would love to answer it here, because it would be awesome if you guys can just leave any questions. Those of you guys catching this on replay, watch it here. Leave a comment here, so that way, I can answer it here, so that’s just like everybody can see it rather than you just sending me a message. Let’s try to keep it all in here, so that way, this helps everyone, and not just you. Guys, that is everything. Thank you guys so much for watching. I hope this has been a big help, just kind of give you guys some encouragement on what to do and things like that, so guys, go make calls. Go get it. Go kill it. Go lock up clients. Go get the job done. Guys, biggest encouragement here, do the work. Make the calls. Don’t hire somebody to do the calls. Make the calls yourself. It’s always the sweetest victory when you can do something yourself and say, “I did this. I made that call. I worked that deal.” “I got that person. I landed it. Boom. I did it. Yes, this is great.” Then, when you begin to land clients, then you can tell somebody, “Hey, this is actually how I did this”, rather than trying to hire somebody saying, “Hey, I don’t know how to make cold calls.” “I don’t know how to land a client. Just go figure it out.” You can’t do that. You got to do it yourself, right? That’s my biggest piece of advice. All right, guys. I will see you guys later. I got to go play 18 holes. I’ll talk with you guys later. All right. I’ll see you.

Given my client list, I operate strictly in the realm of white hat SEO. And it works incredibly well, with fantastic ROI. That said, black hat and grey hat SEOs have incredibly interesting and often valuable insights to share. Matt Diggity points out that whether you’re white hat, grey hat, or black hat is all in the eye of the beholder. Today, Matt and Stephan share their thoughts on the debate between white hats and black hats in the SEO industry. Find Out More About Matt Here: Diggity Marketing@mattdiggityseo on TwitterMatt Diggity on YouTubeMatt Diggity on LinkedIn In This Episode: [01:01] - The conversation starts off in an unusual way: with a discussion of Matt’s last name. “Diggity” is a pen name, he explains, and talks about where he came up with it. [02:45] - Matt talks about how he got to know Alex Becker. [04:05] - We learn that Matt considers white hat, black hat, and grey hat to be all in the eye of the beholder. He also describes his history in black hat, grey hat, and white hat SEO. [07:41] - Is Matt considered a super-affiliate? [11:21] - Matt talks about whether he still does spun content. He then walks listeners through what spun content is and how it works. [13:31] - We learn about what works (and doesn’t work) with PBNs, as well as what PBNs are. [18:38] - Matt explains what dropcatch is. [21:41] - We hear Matt’s thoughts on not changing all the Whois information at once. [23:31] - How big of a team does Matt have on the grey hat side? [24:58] - Matt talks about what he does if a network or important site gets taken down, and explores the disavow process. [29:58] - We hear more about Matt’s use of Pitchbox. [33:48] - Matt has only had one manual action in his life, but tells the story of someone else who has always been able to recover from manual penalties. [35:25] - What does Matt do when he’s trying to get a high-trust link? [39:59] - Matt and Stephan share their thoughts on the debate between white hats and black hats in the SEO industry. [43:04] - Matt defines negative SEO and talks about how it functions. [47:54] - There’s a lot of bad stuff that goes on, Matt points out, and is hesitant to go into details in case some unscrupulous listeners might get bad ideas. [49:03] - What are the techniques Matt uses for obscuring his footprint to Google? [52:14] - Matt asserts that PBNs make a lot of sense in the beginning of a website. [53:57] - Where can people learn more about Matt, or learn from him? Links and Resources: Diggity Marketing @mattdiggityseo on Twitter Matt Diggity on YouTube Matt Diggity on LinkedIn Affiliate Lab LeadSpring Authority Builders Co. Chiang Mai SEO Conference The Lab The Search Initiative Alex Becker Ed Dale Zac Johnson on Marketing Speak John Chow on Marketing Speak Affiliate World Asia Greg Davis on Marketing Speak PBNs Drop catching SnapNames DomainTools Pitchbox GMass Link Research Tools

Chris got fired from his last job, thankfully! He was speaking with co-workers about his affiliate revenues he was making on the side and his boss found out and fired him! Fast forward almost 10 years and Chris is the host of the UpFuel Podcast and an expert in the Amazon Affiliate space. He is the owner of several businesses in the Amazon space, including affiliate, SaaS and physical product businesses. His opinions and recommendations are not theories…they are from real life experiences. Chris is humble…you'll get that in the Podcast. He didn't sell or pitch anything. He just shared his experiences being an Amazon Affiliate entrepreneur. One thing he said over and over when it came to being successful within the Amazon Affiliate space is to “differentiate” your site. Make sure that whatever product line you choose to pursue, that you differentiate your site from others…there needs to be a strong reason why the end user would review products on your site versus the competition. Episode Highlights: Chris has been self-employed for just under 10 years. His Amazon Affiliate income replaced his “job” income…before he was fired. He owns wordpress plugins, saas, affiliate and physical product businesses. Each niche has its strengths. Choose a niche that is of interest if you are starting out. If you are building a portfolio of Amazon Affiliate sites, then a system and process takes precedence over passion. Price point matters GREATLY within the affiliate space. Develop a product review site, not an information site to help buyers make decisions. Content is still critical, and Chris outsources much of it these days. Amazon's cookie length is 24 hours, allowing you to make money off products you are not reviewing. A long term approach is the key to long term success. Building links can accelerate ranking, but is no replacement for good quality content. When buying…beware of PBNs! Transcription: Mark: Joe how are you? Joe: I'm doing fantastic Mr. Daoust, how about you? Mark: Good. I'd understand you talked to a friend of Quiet Light and a friend of Brad one of our brokers here, Chris Guthrie. Joe: Yeah Chris is from UpFuel.com and AmaSuite and I mentioned those upfront because we didn't talk about it at all during the podcast. He's an entrepreneur, have been self-employed for about 10 years, went off on his own after he got fired. He was actually talking to his coworkers and bragging about how much money he was making doing affiliate marketing and his boss found out and fired him; probably the best thing that ever happened to him because he'd been doing very well ever since. And the subject of the podcast is really specifically focused on the Amazon Affiliate Space. Meaning you build the site doing product reviews on say vacuum cleaners and people look at those reviews click on one that they like and it takes them to Amazon, somebody buys it on Amazon and you get paid. And it's really Chris's … one of his areas of expertise and I mentioned Up Fuel which is his podcast and his blog that he talks about this on so I would recommend people tune in. But also AmaSuite which is a software service that he's built that helps people sort of narrow the path in terms of what they want to find, what products, how to … what niche, what category and he didn't talk about it at all. He didn't pitch. He didn't promote so I'm doing a little bit for him because what I was trying to get was a clear path for people that want to either build one from scratch or buy one and grow it or things of that nature. And I think that he was hesitant to talk about his own product because he's such a nice guy. He really … listen Mark I'm going to, don't let this go to your head but he reminded me of you a little bit which is he just wants to have conversations and help people. And when he helps people it comes back around. And it was a great great great show and I think it'll help a lot of people in terms of the Amazon Affiliate Space. Mark: He reminded you of me huh? Joe: Yeah just the better looking, a lot better looking. Mark: The poor fellow. Joe: All right well let's get to it … I mean if you … it's got to be good so let's get to it then. Mark: All right here we go. Joe: Hey folks it's Joe Valley from Quiet Light Brokerage and today I've got Chris Guthrie on the line with me. Hey Chris how are you doing? Chris: I'm doing well thank you for having me. Joe: Chris you're like a … you're a little bit of famous in my world you know. You are. You're like a star. I know you from your podcast and we've run in the same circles for years but didn't get a chance to meet each other until last October right? It's Rhodium Event Weekend out in Vegas. It turns out you're very good friends with one of our brokers here, Brad Wayland. You guys are in the same neck of the woods I think right? Chris: Yeah well actually he's an up and a little bit south to Seattle; he's over several states but- Joe: Okay so in the internet world I guess you're in the same neck of the woods because you're- Chris: That's right. Joe: You should like candies; you guys don't even if grocery's on. Chris: Yeah. Joe: But you talk to each other often? Chris: Definitely, yup. Joe: Well he speaks very highly of you. And I … as I said pre intro here we don't do fancy intros. I don't have your bio in front of me. I know about you. I know what you do a little bit. But I think folks want to hear it directly from you. So why don't you give us a little bit of background on how you got started in the internet space and what you do for a living these days. Chris: Definitely. Yeah so probably the reason why I try and put myself out in the first place is just because it leads to conversations and other different types of opportunities. That's kind of some eyesight a long time ago when I was digging into this online space that I wanted to blog about it and talk about it because it would lead to relationships and friendships that I count people out and they count me out. And that's sort of why when you said the famous thing I think … I don't really think that but it's more just that's kind of why I went with that direction. But yeah I pretty much just have been doing various online businesses now for about 8 ½ years full time. On the Amazon Affiliate Side of things that's actually how I was able to first leave my day job. I was just fired but I left ahead that job and was able to just keep doing online stuff because my Amazon Affiliate income had replaced my day job income. And so I just basically got to work the next day working on building more sites and growing the main primary site I had at the time. But yes so other than Amazon Affiliate thing I also run WordPress plugins, a SaaS company, physical product company, and other different types of Amazon Affiliate or well regular affiliate websites as well. So a bunch of different things along the way but yeah I've been here right for quite a while. Joe: So what's your favorite in terms of running the business? Do you like the physical product space which takes working capital and things of that nature or the Amazon Affiliate Space? Chris: It's tough to say because each one has its benefit. With the affiliate side of things, you don't have any … you don't have to deal with any capital it's just other than your initial capital to invest in the content creation and building a site out. There isn't going to be as many costs associated with that especially once you get up in ranks and start making money. And then there is … in many cases there's less ongoing expenses. But on the physical product side you're constantly putting in more cash and then a lot of cases it's just a matter of trying to lay the damage to yourself for as long as possible so you can continue to grow that business. I mean everyone has a different goal in terms of what they want to do with any business type but in the physical profit side you've got to do … you've got to re-invest so much more. So I can't really answer I guess one way or the other I think it really comes down to what people are most interested in. For me, I like both and so that's kind of why I still kind of have my feet in both areas; both on the physical product side and if the affiliate side and then also selling software and things like that. Joe: Got you. Well as we talked a little bit before we started recording, I've sold a number of affiliate spaces, businesses where they're selling Amazon Affiliate products and making money through Amazon Affiliates. And it's becoming more and more prevalent in some of the event groups like Rhodium Weekend, a lot of folks getting very interested in that. I've always been in the physical products space, I had a couple of content sites and my physical products site was actually write good quality content and Google will reward me was my methodology. And it happened but I sold physical products. But the affiliate space is fascinating for me and I think more and more people are wanting to learn more about it. So that's obviously why we're chatting today and want to really get your expertise on how do you get started in this space? How do you focus on growth? Can you ramp it up? Can you do pay per click? Do you do social media? Do you do the tricks and tactics that they do with physical products on Amazon, or what's the approach? And then maybe keep in mind that we have both buyers and sellers that listen to the podcast. So tell me from a starting point how do you begin in the Amazon Affiliate Space? Do you just simply research a product, pick one, and go with it? Do something you love? What would you recommend to those listening? Chris: Yeah definitely. So for the way I like to do things is I like to look into … it's more of a just general niche research. And that's of course … you said that where there's a lot of baggage because there's a whole different bunch of different ways you can do this. You can use various tools to help with the research process. You can just go out to Google based on things you're interested in and do research in that way. On the Amazon Affiliate side, that's what I'd spent more of my time doing was focusing more on areas that I was most interested in personally. So I had a site that was focused on like smaller computers and that was something that I was interested in personally. So that's kind of how I decided. I was looking at the various niches online and what people were ranking for and how they're making money. And it just seemed like a lot of the content they are creating wasn't really … in many cases at least for the niche that I was in before I sold that site, they weren't even actually reviewing the products that they're talking about. They are just basically writing articles and using CNET [inaudible 00:08:34.7] large conglomerates, larger websites to come up with the information they could write about. So what I did and so I was … you know contacted these companies and got them to send me products for free and I sent it back and do things like that. So with any site that I do whether it's Amazon Affiliate or anything else it's … for me, it's mainly about finding a way to differentiate. So looking at any niche is just okay what can I do to be better or to better serve the audience than the existing niches that are out there? So I usually- Joe: Okay. I would think it would matter that it's something you're interested in because with an Amazon Affiliate Space you're reviewing the products. You're writing content about it. You're sharing your voice and your opinion. It seems like it'll be important that is something that you like. Chris: Yeah definitely I mean that's … for me that was the approach. I mean I think that if the goal and this isn't something that I've done personally but if the goal is to really systemize and launch dozens of sites or something like that then you would need to just … you could really do just things your interested in because you can't potentially run out of those. But you'd be looking at different types of criteria just like what's the average sign price of a product, that's one of the things that you focus on as well is if you're focusing on a niche where the price is much higher then you can make more money in Amazon's Affiliate program because of the way they have the structure; their affiliate payouts. But that's something to consider as well is just the price of the items that are going to be sold. Joe: Okay so focus a little bit on something that you like but also look at the math behind it in terms of the Amazon Affiliate Payouts and the different categories that they have and the price points. Because you're going to get a paid … you get paid a percentage of the close transaction I assume; is that right? Can you touch on that a little bit, how you make money as an affiliate? Start from scratch and assume that people are tired of physical products or tired of SaaS products and they want to maybe buy one of these. How do you make money doing it? Go right into that a little bit. Chris: Yes, so the way that it's done pretty much is just focusing on … actually to see and try to pull up the actual charts that I have memorized it off the side of my head but each category will have different types of payouts. And pretty much the way you can … I would say and try and pull it really quick but I have it in front of me … yeah, so the way that I would that is find- Joe: So somebody reviews a product and let's say they're reviewing vacuum cleaners. And someone sells vacuum cleaners on Amazon; obviously, they do. And I'm talking about the reviews on those physical products and someone clicks on the link and goes to buy it on Amazon, I get paid a percentage of that but I never have to own the physical product that's the upside of this right? I get a percentage of the sale but never have to purchase the inventory, correct? Chris: Exactly yup and in pretty much the … and I was trying to find the category here, so every category is different and they'll show you which … what the fees are like I'd give you one example, so if it's outdoor tools for instance that's 5.5% as a percentage that you'll get. And the great thing too is any time that you send someone to Amazon you'll get a commission on any product that they buy while they're on Amazon. So even if you're referring people to vacuum cleaners then you can get sales on other types of these accessories as well within a 24 hour window. That's the cookie blank for Amazon. Joe: Excellent. So I know that with physical products you can get to the top fairly fast. There's different processes and categories and not just on Amazon but if you're selling a physical product all that you need to do is pay some PPC ads for instance with Google Ad Words. It's not a winning formula oddly … obviously all the time but with affiliate how are you getting traction? How are you getting up to page one of the search engines and is it a short term game or is it a long term game? Chris: Yes, definitely more of a long term game. With any website that I'm trying to build out and rank it's more of kind of like we say you're creating content or someone is creating content for you. Looking at what's ranking there and listing okay what can I do that's better than that? And then having someone or doing it yourself. Creating out that content and creating something better. Things that you can do to accelerate the process of trying to rank would be building links and doing things like that. For me most of the time it's more of an emphasis on the content creation side aspect but like in the case of the examples I was referring to before that I sold, I would do things like trying to … because mine was in the tactical category, I try to do things like breaking news within that niche. And I would contact larger sites to say hey this product is available on Amazon now. And like in gadget and other types of sites like that, I had a link back to my site because of doing that. So it's like another way to try and help with getting more link authority from external sites that would help with the content that I was creating for that site. But that's kind of the process that … and I would never do anything like pay advertising for affiliate sites. It's … and I'm not sure if any of Amazon affiliate person out there that's doing that. For me I just … it never [inaudible 00:13:30.0] just because I know that the margins you're getting from the sales of the products you're referring rather. Joe: Yeah. Chris: There's not really enough money actually if I'd like to drive then paid traffic to try and convert that paid traffic. Joe: Right. Chris: Years and years ago people would do just racked paid advertising straight to Amazon's website and you could do that before they banned it but that was like years and years ago. Joe: Got you. Well, they get smarter every year and fix the problems and make it tougher. And the people that are doing it right, I think survive in the long run and knows that cheating to get to the top end up getting kicked to the curb hopefully anyway. Chris: Yeah. Joe: So with an Amazon affiliate site, some people have the impression that if you've got a physical product site that you're constantly managing customer service, constantly managing inventory and that it's a grind, you get to constantly churn out new skews to stay on top of the competition and then, of course, grow beyond Amazon.com to the different countries. It sounds like and some people get the impression that it sounds like, seems like Amazon Affiliate would be build it and let it grow slowly and it's a lot less work. But from what you just said which is breaking news and staying on top of things you're putting in the same kind of effort on a daily basis I would assume with an affiliate business as you are with that physical products business or is that not the case? Chris: It's not necessarily the case. I think it really depends on the niche that you're in because you know it like before we hit recording you mentioned another mutual friend that does Amazon Affiliate things as well. Joe: Yuan Fitzner let's just say his name out loud. So Fitzner it's you and he's a great guy. For anybody who doesn't know him, find him through Rhodium Weekend; he's fantastic. Chris: Yeah so he's probably a good person at all as well but he doesn't do any link building, right? He focuses more on just creating the content and that's similar to the strategy that I do as well. But in the case of the niche that I was in specifically before I sold that site doing that as a strategy was … I knew there was a benefit there. Because I think one time Engadget linked to the site and they didn't change the affiliate link. I think it was like several thousand dollar affiliate fees that they … but in that case, it was more just like here is something that fits- Joe: You didn't point that mistake to the under laying and good backing. Chris: None of it, it's just like tip line and you just say hey here's this product that's out now and people are probably excited about it and it's available on Amazon now. And yes that was a nice little bonus but … so now it was more of like niche specific. I definitely think that … I'm probably more often than not actually. You're building out affiliate sites because I had other sites as well. I have other sites that it's not like that. Where we're not trying to break news or do things like that. It's just more niche specific. Even people in the technical space they don't want to do that approach and they don't have to. I mean that's just kind of the style that we chose for that site. Joe: Okay so good quality content, SEO friendly over the long run and theoretically you'll get rewarded. Is that the basic simplified dumbed down approach? Chris: Yeah I mean it does simplify it but that's really kind of the core. And I think I really emphasize just the differentiation aspect. Like any site that I build it's always like okay I don't really want to enter this area unless I'm willing to do something multiple times better than what's already there. So that's the approach I take for really building any site. Joe: What are some of the mistakes that you've made then in terms of doing these affiliate sites? I mean what did you learn the hard way? Chris: Yeah. So of the some of the mistakes I made was … at least for me personally, I do better having fewer sites and just focusing on doing really well with those sites as opposed to having many sites. Like another [inaudible 00:17:09.7] can find that was Spencer he … years and years ago he used to do like hundreds of niche websites and make money from Google AdSense. For me I never … she was interested in doing that type of approach and systemizing in that way. But for me at least it was just a matter of trying to focus on two small niches and so I can … I think I had one that was on HDMI cable reviews. Which was a fail because that was … HDMI cables are inexpensive and then it's also it's just kind of a small niche and … well, not necessarily a small niche but it was kind of a … it was hard to do well with that one then than some of the other niches I went after. Joe: That could seem like it would change a whole lot over the years either. Chris: Yeah I mean it was … well, that's the change in standards in terms like new for kay, signals and things like that. But yeah it was just like if you can go with higher price items that's helpful right? With the part that I was doing is computers and so it'd be you know … or small laptops rather that would be more of a payout each time. Joe: Okay, I had an example given to me maybe at December, January you know someone that was passionate about … I think it was salt water fishing and writing a blog about salt water fishing and within that doing the affiliate links on the different tackle and lures that you can get with salt water fishing. Would that be an approach that someone could take? You know if I have a passion like that whether it's salt water fishing or basket weaving if you will, to build a site based upon that passion and then just go with that approach? And then the follow up question is all right great how do I learn about SEO as you have over the years? What resources do you have? Because it seems again really simplified to say just build a site that you really are passionate about, find great products, review them, and off you go. But you're still got to build an SEO from this site and write good content that that the … your Google is gonna love, right? Chris: Yeah so going back to the example, I think if you're building out just a site that you're passionate about and then trying to then add Amazon Affiliate as like a monetization … kind of like an add-on, I think it's harder to make Amazon a larger portion of the revenue for that site. If the goal isn't from the start like hey we're going to build out like a more of a review type site as opposed to here's something that we're interested at about just general information and then here is while reading this article happened to may be interested in this specific lure or whatever the example is you gave. Joe: Salt water fishing. Chris: Yeah, so that just from what I've been looking at sites in the past it just seems like that's more challenging. What usually ends up happening in those types of cases, the website owner usually ends up making a larger portion of their money just from banner ads or other types of ad platforms like that and then Amazon is more of a supplemental as opposed to the sites that I build. It'd be more … really focused around the review side of things. And so it'll just be like people that are coming to this content are interested in reviews about this product and so then that traffic is more likely to buy something than people that are just interested in general information come to my site and then they may or may not be in a buying state. Joe: So a clear differentiate is a content site that's just giving information about products in general versus a review site when you're comparing a variety of different products. And when you choose one of those products it's going to Amazon and you get a percentage of that revenue. That'd be, right? Chris: Yeah and I don't think it's a bad thing to do … really your example where you're building out because it's great to generate revenue from ads and just have a lot of traffic as well just from various articles you're writing and all about salt water fishing and then also be able to make money from Amazon with the Affiliate Program. It's just there's two different ways that you might see sites if you're on the buying or building or selling side of things. Joe: Well on those three sides which do you like … do you think, let's just talk about two; building or buying. We had Walker Deibel on the show a couple of weeks ago talking about build versus buy or buy versus build. It's actually in a book. He's coming on the Quiet Light team as an advisor in July. Do you personally in terms of specifically the affiliate space, Amazon Affiliate Space do you think it's better to build or to buy? Chris: Well I've done all of them. Build, buy, sell, every aspect on the Amazon Affiliate Side. I prefer now at least … I've been doing this for a lot longer to … or that depends right? Because it depends on for me at least where my capital might be tied up; either I just recently bought something or I'm doing other investments that are outside the online space and I want it just free of capital. And so I'm not actively looking to buy something or I'm just trying to focus on okay now that I've got that other thing going on but I can try and focus on scaling up all my things and as well. I prefer, if I had to pick one I'd say I prefer building and then being able to sell after that because for me at least I'd like to be able to invest less of my own personal cash. I know you mentioned [inaudible 00:22:18.3] before, [inaudible 00:22:19.4], a lot of the buyers there they don't have access to capital that I don't have access to through … you know people have consider with more money that they can then use as investing partners. And so I suppose if I … given the opportunity I had more capital then I would probably be doing more buying. So I guess it's tough to say. If you don't have cash and you want to just get started then building would make the most sense and maybe you can sell once you get to a certain point. That gives you some capital to either reinvest and build more sites or maybe build or buy other things. But if you have access to capital from … for any reason then buying would be great because you're able to just start with something existing. Joe: How long has it been for you from that build to sell? Do you typically hold something for 12, 24, 36 months? What have you seen? What do you try to set as a goal for yourself when you're building something? I think okay I'm going to build this to eventually sell it if that's your goal, how long do you like to hold it for? Or does it just depend? Chris: Well, a lot of the times it's more just a … it really does depend. Because half the time I do this site … well most of the time actually when I do these sites it's more a matter of I'm building something up, I like the cash flow and that's kind of the main goals is just building our monthly cash flow from various websites, businesses, etcetera. So that's kind of more of what I'm after is just getting more cash flow and then rather than just trying to pull out my capital right away and just to sell. So for me, it's all about the cash flow and I am not always interested in exactly trying to sell. Joe: How many how many balls do you have in the inner; Amazon affiliate wise, how many sites are you juggling now? Chris: If I were to add up all the different sites it'd probably be … I had to look- Joe: You know it's more than a dozen or so when you have to look. Chris: Well, no it's more I was trying to get a specific number. I'll say it's less than a dozen but I also include in that other affiliate sites that just make money from other CPA type offers opposed to Amazon. Joe: Got you. Chris: Because kind of once … for me, Amazon was a starting point. That was kind of how I got into the whole space was building out this Amazon Affiliate Site, I was doing it on the side outside of my working hours in a completely unrelated job and just trying to find a way to earn enough money to do this full time. And then once I started making enough money from Amazon it opened up all these different opportunities to try and do other things as well. And that's one is going to software, creating tools for Amazon Affiliate Sellers or well affiliates rather and doing things like that. Joe: How long has it been since you were thankfully fired from the last day job you had? Chris: Yeah, I was looking it up. Actually, I have it on my calendar October 13th is the day and it was … it will be nine years this year, later this year rather. And then I'll be 10 years the next year but that will be sort of, that'll be what 2000 … I'm trying to think now what the year it is, 2018 so it's 2009 I believe. Joe: 2009. Chris: Yeah. Joe: It's a long time to be self-employed; it's impressive that you pulled that off. Chris: Yeah. And now for me at least it's more of a matter of just further building out multiple different income streams and revenue streams from a variety of different businesses. There's … well, that's a whole other discussion right whether you should focus on just one thing or kind of spread it out. For me, it was more like build something out that starts making cash. And it's like well I don't know if I can really sell this for enough to make it worth selling. It's not going to change my life in any meaningful way so I'll keep it and have someone help me out to run it. Well, that's kind of the approach I'm working with. Joe: So if someone is listening to this and they were in your shoes, you know where you were 10 years ago and they had a day job and they want to do what you've done which is building Amazon Affiliate Sites and make some income on the side what should they expect? Should they … if they pick a category they like, they do a review site, they sign up, they get involved should they … would your expectations that they're going to hit 1 out of 10 on sites that they do, 2 out of 10, 5 out of 10. What would you give them in terms of a ratio so that they can understand and of course these are all ballpark numbers and what kind of money can they really make? I mean we're talking about on the small side a few thousand bucks a month and the people that are big and really experienced at this you know what kind of money are they making? Chris: Yeah you know that's a tough … it's tough I think with the ballpark it's a challenge to give an answer to that because the experiences that people have may lend themselves to be able to be successful more easily. Joe: All right, well look everybody listens to me all right. And they're like Joe you're an idiot but I like you and you know would … I have people tell me like they feel like we're old friends from this nude podcast. But you know me through Brad, we chatted, if I was to do this … let's be specific. You could say … be honest say, Joe, you're going to do 1 out of 10. Just face it, Joe, you're not going to do well. I mean you're the expert what would you guess if people are going to do this with some these in experience on a thing that they love and they're smart and they're going to do research online, they're gonna go to your podcast, they're going to go read everything about Chris Guthrie and figure how you do it. What are they going to do, 1 out of 10, 1 out of 5, what do you think? Chris: Ah if they're learning from me it's going to be 100% right. Joe: You're a humble guy every time okay. Chris: Yeah and though I'd say probably it's … with a lot of things, you get into it and sometimes they'll hit and they'll do well. So for me, the best site that I have was doing over 10k a month. Joe: Okay. Chris: Worst site would be like $300 a month. And that's where I'll be some of the weaker ones and then some are them between where I have a few thousand or so. Hit rate would be more like maybe 25-50% with sites that would be doing pretty well. But it … yeah, it's just really tough to answer that question for me. Joe: You improved that hit rate I would assume with the research that you do upfront. Is that right? I mean just like a physical products business on the web, on Amazon or Shopify whatever it is if you do your research up front; what are the competition price points, how are you going to sell it, things of that nature- Chris: Yeah. Joe: And you're doing the same thing with Amazon Affiliate; you need to pick a product with a great margin, something that you can write about, something that has been up searches online. What tools do you use to help … even if you have a passion for something whether it's worth it on … whether it's worth creating an Amazon Affiliate Business? So are there certain tools that you use to help that hit rate go up? Chris: So well tools for like the research side of things? Joe: Yeah to help ensure that the path that you're going down is going to be as successful as possible. Chris: Yes, I use a lot of SEMrush actually. So I use that tool quite a bit because I just like to pull up a site, see what stuff is ranking well, where they're getting their traffic from and- Joe: Do you have the paid subscription for that or do you just use the free version? Chris: So I fluctuate off and on. So from the process of building or going back to yeah I'd more than all do the paid subscription, and then if it's okay we've got enough stuff on our plate let's just focus on what we have and not create anything new then it's like well I don't really need to pay extra subscription right now. So I fluctuate in and out. Ahrefs is another tool I use as well although that was another one that I just was okay I got a good sense of where our competitors are in their links, where they're getting traffic, and okay I cancel out as well. So it's like- Joe: I always get that one wrong, it's A-H-refs is that right? We did a giveaway when we launched the podcast on an account on a subscription for that but it was Mark's area of expertise. Can you spell it out for me? Chris: Yeah, it's A-H-R-E-F-S.com and I'm not even sure how you're supposed to pronounce that either. Joe: Okay. Chris: So I mean I met someone that works for the company at that conference as well. I didn't bring that up but yeah- Joe: Mumble what they said that'll generally work. If you actually … the way my 16 year old does, he just speaks confidently and I believe him when he's comp … no idea what he's talking about but he speaks confidently. I think that's the trick. Chris: Yeah. Joe: All right so Ahrefs- Chris: Yup. Joe: You went through it and that one is more of what links the sites have right? Is that what you're looking at? Chris: Yeah, so it'd be more like looking at both viewers and the lengths for me. I was merely just trying to see where my key rankings were and so I was kind of more just tracking how it is we're doing. For SEMrush that's why I would use just the tool for research. And the thing is that here's what … the thing with tools and especially the two tools I just mentioned they've been around for years and years and years so they have so many different things that I probably didn't even know. Like I probably didn't even need one or the other it's just like when you get comfortable using one tool for one thing you'd use it for just that one thing. And then you might use this tool for the other thing. But that's kind of what the approach I would do. Joe: Okay. So do that research upfront and what you're looking for is traffic, competition, links, things of that nature before you go down the path to increase success rate, any other recommendations that you'd give somebody just starting off? Chris: Just the main thing I would say is well … I mean if you're looking at what … just looking at larger sites that are doing well. Seeing … I try to reverse engineer a lot. So when you're looking at starting from now that you're doing your research process and seeing what sites are getting in the traffic beyond just like figuring out why are they getting this traffic. Is it because they have a bunch of links pointing at them? Is it because their content is much much better? That's … I guess I keep coming back to this like but it's always for me differentiation. What is it that they're doing that's really doing that is working really well for them and then how can I do better than that? And so in the process of doing that research and looking at that then you're going to see okay it looks like they're using AdThrive or something for their ad platform and then they're using Amazon's Affiliate Program and maybe they're using LinkShare so you link to Walmart and things like that. Joe: From a buyer's side if somebody came to you and said “Hey look I'm looking at buying this site can you give me your opinion on it?” What things should buyers look for that maybe somebody in the Amazon Affiliate Space has done this sort of cheat and it's not going to last, is there anything that stands out that people should be aware of or look for? Chris: It's not because … you want to look at where they … if they are building links you want look at where they're doing it because there's you know PBNs or things like that are definitely more gray area. Joe: If I were … go ahead and say what PBN stands for, please. Chris: Yeah, Private Blog Networks, that's where people build out like huge networks of blogs and then they use links on those blogs and point them at the site. And then those blogs are getting traffic or links part of them as well. So that looks like you're getting links from higher quality sites when in fact they're just sites people would construct pretty much solely for the purpose of pointing links at properties they own or properties their clients own. And I can't remember exactly how long ago it was but Google cracked down and quite a bit. From what I've seen people kind of just got it underground and so it's kind of the [inaudible 00:33:26.3] a lot but … so looking at that is helpful in terms of how a buyer can protect themselves from that. Usually, you're able to use some of these third party tools to help check that out. There's also things where if you're signing an agreement that's saying I haven't used a PBN and then you find out that they are because maybe you're ranking stopped or go down because they've stopped in turning to run that PBN and point the links at you then that's something that you could have legal recourse to go after them. But that might be something out of buying side that included- Joe: Yeah, that's what you definitely don't want to have to do is to go after them after the fact. Chris: Yeah. Joe: Because you're chasing them for money that you gave them which is never a good position to be in. Chris: Yeah. Joe: But certainly doing the research to see where those … where the traffic's coming from and see if there is a PBN and trying to avoid it as much as possible. I think a lot of the times Chris getting to know the person, trusting a broker that's involved if there is one involved, really getting to know the seller in a positive manner. I always recommend whether it's a $35,000 site and it could apply to 3,500 as well, or a 3.5 million dollar site, if you're buying it, it's your money, you worked hard for it, get on a plane, spend an extra thousand dollars stay in a Holiday Inn whatever and meet the person face to face. Do a Zoom or Skype conference call so you can see them and talk to them but meet them face to face before you close the transaction. You can go under LOI in advance but I just don't think there's a better substitute for a handshake, having a lunch or dinner or beer and getting a better feel for them. Of course, you've got to do that due diligence and that research and hire experts like yourself or [inaudible 00:35:14.5] whoever might do the research if you don't have it to protect your money. It's something you worked hard for and I can tell you right now that when you make an investment and you blow it, it's really really hard to pull the trigger again. I know a lot of people that have done that. I know more people that have been incredibly successful and then unsuccessful. But those that thought they knew everything and thought that everybody was kind and trustworthy like they were and they pulled the trigger and something changed in the world, there was a shift with an algorithm update or whatnot and things just fall apart. They can fall apart very quickly. So lots of research meet somebody face to face, use the tools that you're talking about, the Ahrefs and SEMrush, check for PBN things of that nature. You know most people are good but it's the few bad ones that you just want to avoid in my opinion, in my experience. As far as up the top line revenue you think you know if somebody that can do this maybe they're making $10,000 a month that they do really well, how many hours a week are we talking about that is going to take to operate a business of this nature? Chris: It's definitely if … so for I guess it depends. For me, I'll give … I can really only speak to my own experiences. So for that site that like my bigger site that I had before I sold it, it was probably 15 hours a week or so and then the rest of my time was on other projects. So it wasn't like a full time thing because I was doing it outside my day job in the first place and then I only added a little bit more time because then I thought okay well I've got this new time. I don't want to have all my eggs in one basket because now I have no job and just one primary site and then other sites that are also helpful but wouldn't be enough for me to cover my bills and for … at the time I was like okay I just want to make sure I could … I don't have to go back and get a job. Joe: [inaudible 00:37:01.3] Chris: And so that's kind of the approach that I took and it worked for that site. It really depends on me and a lot of times too with Amazon Affiliate Sites especially, you're able to hire out for a lot of aspects of the process of building; either building, maintaining, any aspect to that because it's just content creation and there are a lot of writers that you can find. They can cover that part. And so if you're not doing it yourself and you're finding ways to get yourself out of that process then it can be much further reduced. Now I try and just … for me it was I try to only come up with ideas and then work with people that can help implement a lot of these or to … it's more just about trying to really limit the amount of time I spend on actually like creating content for instance. I might like to write about something on a blog personally but if I can have someone else do it then it wouldn't make sense for you to do that. Joe: Yeah, content creation can take an awful lot of time. Chris, we're running out of time. Can you share any last minute thoughts or recommendations for those that are listening that are either building, buying, or selling Amazon Affiliate Sites; any last minute advice that you would give them? Chris: Yeah, I would just say that … well, actually I'd say if anyone is curious or has other questions feel free to … I would like to say feel free to email me. Joe: You know without a doubt I want to … let's talk about how they reach you. We'll put it in the show notes as well but you know throw out whatever email address, phone number, blog sites, anything you want to share right now I'd be happy to do that. But we'll also put it in the show notes so everybody can find it in writing and get a link there too. Chris: Yeah so to answer your question I'd say decide on what you want to do right? If you're trying to … and everyone probably has a different expertise or where they're at with their life, what they want to do. If you're limited by a capital and you have a lot of money to invest then it may make sense to just simply build something so you can build it up and then come to your brokers like you guys of course and then sell it and that can give you cash that would … you could then use to reinvest and do those things. And that might be something you would do while you're still at your day job. If you're already on a site where you have access to more money then buying something would make sense. And being able to then take where you're at and growing it from there. I'd really just say that decide which focus you want to go with. Make sure you find ways to differentiate. I mean I kind of bring out that this whole time but for me, everything that I've done with any business is always been for me differentiation and finding ways to do much better than the competition. Joe: That seems to be the good … best key word here is just be different. You don't want to be like everybody else; differentiate yourself. Still do all the things right, still build something that people want to come to and trust but differentiate yourself in whatever way that you can. Excellent. Chris, how do people reach you? How do they find you? Share any information you can now so that they can get in touch with you and talk about this. Chris: Yeah, so best place would probably just be UpFuel.com which is my site. We didn't talk about it much but I sell the WordPress plugin that helps people with Amazon Affiliate things as well and that's EasyAzon.com. Joe: EasyAzon.com? Chris: Yeah so if it's … if you're running WordPress and you know a lot of people do of course then that's a software you can use to help with creating links and earning more money from those links as well. Joe: Excellent. I will make sure that link is in the show notes as well. So UpFuel.com, EasyAzon.com anywhere else that you are in the world? Chris: Twitter @chrisguthrie and yeah so that's probably the main ones but I'm happy to … if any … if you're on the buying side and you're just looking for second opinion, I try and I've just done well with trying to provide value and people with no expectation, no return and then things work out so- Joe: I agree. Just help people have good conversations and it comes back around. All right man listen I appreciate it Chris thanks so much for your time. Hopefully, folks that are either building buying or selling Amazon affiliate sites will get some good resources here. Thanks for your time today I appreciate it. Chris: Thanks.   Links: Upfuel.com: An up to date article with respect to the Amazon affiliate niche. Easyazon.com: The plugin that a lot of WordPress users install as well (they have over 10,000 installs). AMASuite.com: Discover products and how to differentiate and source them inexpensively.

In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work for you and why you should always implement long-term plays into your marketing strategy. Time-Stamped Show Notes: 00:27 – Today's topic: Link-Building Techniques that Will Become More Risky in 2018 00:45 – PBNs or private blog networks still work but have their risks 00:54 – Google has had a difficult time catching PBNs 01:33 – Guest posting is great but won't be as effective as it once was 01:56 – Google will know when a contributor posts 02:21 – Linking spam will continue to lose its value 02:54 – Do content marketing the RIGHT way so you can scale up 03:20 – Anything that is quick and easy will NOT last 03:37 – Focus on your long-term strategy—this will help you grow the audience that will link to you 04:00 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 04:02 – Go to SingleGrain.com/giveaway to get your FREE copy 04:15 – That's it for today's episode! 3 Key Points: Google is continuously improving how well they track and catch PBNs. Content marketing is a long-term play and if done right, will gain you the audience that will link to you. Marketing plays will change significantly in 2018. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work for you and why you should always implement long-term plays into your marketing strategy. Time-Stamped Show Notes: 00:27 – Today’s topic: Link-Building Techniques that Will Become More Risky in 2018 00:45 – PBNs or private blog networks still work but have their risks 00:54 – Google has had a difficult time catching PBNs 01:33 – Guest posting is great but won’t be as effective as it once was 01:56 – Google will know when a contributor posts 02:21 – Linking spam will continue to lose its value 02:54 – Do content marketing the RIGHT way so you can scale up 03:20 – Anything that is quick and easy will NOT last 03:37 – Focus on your long-term strategy—this will help you grow the audience that will link to you 04:00 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 04:02 – Go to SingleGrain.com/giveaway to get your FREE copy 04:15 – That’s it for today’s episode! 3 Key Points: Google is continuously improving how well they track and catch PBNs. Content marketing is a long-term play and if done right, will gain you the audience that will link to you. Marketing plays will change significantly in 2018. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

My guest today is Christoph Cemper, a guru at link analysis who has been a noteworthy figure in the online marketing space since the early 2000s. He created the remarkable LinkResearchTools, an amazing toolset that can help you triage your bad links. One of the tricky (and frustrating) things about SEO is that once you’re penalized by Google, it can be hard to recover. This is particularly true for manual penalties, as opposed to algorithmic penalties. Today, we’ll chat about analyzing your link profile, the important differences between 302 and 301 redirects, and much more. Find Out More About Christoph Here: LinkResearchTools@cemper on TwitterChristophcemper.comChristoph Cemper on LinkedInChristoph Cemper on Facebook In This Episode: [02:05] - Christoph and Stephan discuss how long they’ve known each other. [02:40] - We learn more about what, exactly, Christoph did in his earlier days of working with links. Christoph also talks about changes to the industry. [06:26] - What are presell pages, and how did Christoph make a significant amount of money with them? [08:08] - Christoph defines the term “co-citation,” which he used a moment previously, in the context of SEO. [10:12] - Christoph shares his views on PBNs, or private blog networks, then offers advice on how to use them properly. [13:21] - Google connects the dots and takes all your stuff down if you haven’t set up your PBN properly, Stephan explains. Christoph agrees, and elaborates on what Stephan has been saying. [16:07] - One mistake, such as one of your employees accidentally logging into the wrong account on the wrong computer, could cost you everything. Christoph explains what he means. [18:15] - Stephan emphasizes how high-risk PBNs are. He and Christoph then talk about algorithmic penalties and manual penalties, and talk about trying to recover from being penalized. [21:53] - Google has a history of penalizing retroactively, Christoph explains. Stephan then discusses this in relation to the example of Wikipedia. [24:37] - Christoph brings up an example of a pharmaceutical company editing the FDA page on Wikipedia. [25:01] - Stephan returns to the topic of Penguin, which he and Christoph then explain and discuss in some depth. [30:42] - The idea that Google devalues (rather than demotes) is FUD (fear, uncertainty, and doubt), as Stephan points out. Christoph then points out that he isn’t saying that Google lies, but rather that their PR team does an amazing job. [33:38] - Christoph responds to what Stephan has been saying about not taking too many tweets from Google too literally. [35:47] - We learn some of what Christoph has learned in his recent experiments on redirect rankings. [37:38] - Adwords is the true business that Google is in, Christoph explains. [38:27] - Stephan brings us back to the topic of 302 vs. 301 redirects. Christoph then shares his thoughts on the differences and which type you should always use. [41:43] - Christoph poses a question to Stephan: when he says a 302 is labeled a temporary redirect, what does Stephan think “temporary” is? [43:38] - Christoph questions whether even Google has the data to analyze the topics he has just been discussing. He then explains what he means by “red canonicals,” and talks about why he has that data. [45:40] - Stephan brings us back to the 302 redirect topic, pulling out a huge takeaway for listeners. [46:28] - People still follow the old patterns and rules without questioning them, Christoph points out. He then discusses the hate he’s gotten for deciding to do things differently. [51:10] - Listeners can go to www.linkresearchtools.com to sign up for Christoph’s toolset. Links and Resources: LinkResearchTools@cemper on TwitterChristophcemper.comChristoph Cemper on LinkedInChristoph Cemper on FacebookCo-citationPBNsAdSensePenguin updateVWOMike Mandel on The Optimized GeekAlgorithmic penaltiesManual penaltiesMatt CuttsGary IllyesSMX EastThe Art of SEO by Stephan Spencer

The pros and cons of PBNs, why people use them for their affiliate marketing sites, how people can be hurt by them, and what you should do if you do decide to use this powerful online business tool.  This is an introduction into the dark side of SEO, listen in!Topics:How […] Read More → The post An Intro Into PBNs with Kevin Graham [Episode #16] appeared first on Human Proof Designs.

If you've Google'd almost any SEO keyword ever, you've probably seen Nathan's website. It's a very popular SEO blog, with his top post containing over 1,000 blog comments. But before that, Nathan was just another guy hustling to get clients paying him money. In this episode we'll be breaking down how Nathan built his agency, created his now-famous blog, and some strategies he's using to grow his business today. Including his thoughts on PBNs (hint: he's not a fan anymore). Topics Covered: Nathan's thoughts on PBNs and why he shifted away from them How to create long form content for local businesses, that attracts easy links The simplest way of getting clients as an SEO agency The 3 biggest mistakes Nathan made while growing his agency How to use content to build an audience and position yourself as an expert Advice on diversifying your business so you're not relying on a single income source Watch the video interview and get the transcription here: https://lionzeal.com/podcast/nathan-gotch/  

Que ganas tenía de estar otra vez delante del micro, con todo preparado para contarte uno de los grandes revuelos en el mundillo SEO de lo que llevamos en este 2017. Hoy vengo a hablarte de las actualizaciones de algoritmo Phantom (fantasmas). ¿Qué es un Phantom Update? Bueno, para todos los que estéis bastante relacionados con el buscador de Google, sabéis que diáriamente implementan mejoras en su sistema de búsqueda, pero periódicamente se realizan actualizaciones mayores en su algoritmo que suelen afectar de forma importante al posicionamiento de tus webs. Normalmente estas actualizaciones mayores vienen ratificadas y comentadas por los ingenieros de Google. Podemos decir que son actualizaciones “oficiales” donde se conoce qué implementaciones se han realizado, cómo puede afectar, etc… Por poner un ejemplo, el 23 de septiembre del 2016 Google verifica el despliegue completo de Penguin 4.0, ya sabéis que las actualizaciones de este filtro afectan a todo lo que es el enlazado de baja calidad y el spam web. Pero qué ocurre cuando observamos que existen movimientos extraños en las SERPS, movimientos importantes, de caídas generalizadas y subidas extrañas. Lo primero, tenéis que saber que existen determinadas páginas que ofrecen una especie de termómetro que mide la temperatura al ranking de resultados. Os pongo un par de enlaces para que les echéis un vistazo: https://algoroo.com/ https://www.accuranker.com/grump/ https://www.rankranger.com/rank-risk-index http://serpmetrics.com/flux/ http://mozcast.com/ Visto esto, podemos observar cómo durante los primeros días de febrero aumentan los movimientos en las serps y las herramientas que os he comentado así lo demuestran. ¿Qué ocurre cuando se dan este tipo de movimientos generalizados en los resultados de búsqueda? Cuando la comunidad detecta este tipo de cosas, enseguida acude a preguntar a los responsables visibles de Google para saber si se ha realizado alguna modificación importante del algoritmo, una actualización de las que hemos hablado al principio del podcast. Cuando la respuesta que encontramos es confusa o no confirma ni desmiente esta actualización, este cambio comienza a llamarse actualización fantasma, en inglés Phantom Update. Por ello, desde el día 2 de febrero se ha comenzado a hablar de la Phantom Update V. Características de la Phantom Update 5 Vamos a entrar de lleno en esta posible actualización extraordinaria y extraoficial del algoritmo. Para ello, primero os voy a comentar las deducciones personales que he sacado con mis compañeros de curro Victor Berroya y Eduardo Asenjo gracias a ver cómo ha afectado al posicionamiento de algunos de los clientes que gestionamos. En primer lugar, hemos podido observar que puede estar afectado a nivel de URL y no tanto de dominio. ¿Cómo hemos observado esto? Básicamente hemos identificado que las pérdidas de ranking solo se daban en determinadas URL dentro de un dominio, que además compartían algunos puntos clave que os comentaré más adelante. Puede que tu web esté sufriendo esta actualización, pero no observes grandes cambios a nivel de tráfico. Quizá está bajando en el ranking palabras que, pese a estar bien posicionadas, a penas te traían tráfico. En los principales foros y blogs a nivel internacional, se habló de una posible actualización similar a Pinguin orientada a restar valor a enlaces de baja calidad, incluso se ha llegado a decir que afectaba directamente a PBNs… pero con el paso de los días parece que los tiros no van por ahí. Posteriormente se ha dicho, y así nos ha parecido a nosotros, --- Send in a voice message: https://anchor.fm/hola-seo/message

In Episode #210, Eric and Neil discuss what a private blog network (PBN) is and its usefulness. Tune in to learn why you should avoid PBNs as well as the alternatives that you can use in the SEO space to grow your following. Time Stamped Show Notes: 00:27 – Today's topic: What Is a PBN? 00:35 – A PBN is a private blog network that can be used to make your SEO more effective 01:16 – Build My Rank is one of the most popular blog networks 01:27 – People thought blog networks wouldn't leave a footprint on their website, but Google found them 01:42 – PBN still works, but is not recommended 01:58 – PBN is not a good viable solution for the long-term 02:08 – Focus on creating amazing sites with amazing content 02:36 – ViperChill has a blog regarding the effectivity of PBNs 03:21 – The typical PBNs price 04:25 – Use a blog network, like SitePoint 05:03 – “Try avoiding PBNs at all cost” 05:24 – Instead, think about black hat and white hat SEO 05:35 – That's it for today's episode! 3 Key Points: PBN used to be effective, but Google can track websites using PBN and “de-index” them. PBN is not a good viable solution for long-term – it's best to avoid it. Create your own blog network with valuable content that will gradually attract and build an audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #210, Eric and Neil discuss what a private blog network (PBN) is and its usefulness. Tune in to learn why you should avoid PBNs as well as the alternatives that you can use in the SEO space to grow your following. Time Stamped Show Notes: 00:27 – Today’s topic: What Is a PBN? 00:35 – A PBN is a private blog network that can be used to make your SEO more effective 01:16 – Build My Rank is one of the most popular blog networks 01:27 – People thought blog networks wouldn’t leave a footprint on their website, but Google found them 01:42 – PBN still works, but is not recommended 01:58 – PBN is not a good viable solution for the long-term 02:08 – Focus on creating amazing sites with amazing content 02:36 – ViperChill has a blog regarding the effectivity of PBNs 03:21 – The typical PBNs price 04:25 – Use a blog network, like SitePoint 05:03 – “Try avoiding PBNs at all cost” 05:24 – Instead, think about black hat and white hat SEO 05:35 – That’s it for today’s episode! 3 Key Points: PBN used to be effective, but Google can track websites using PBN and “de-index” them. PBN is not a good viable solution for long-term – it’s best to avoid it. Create your own blog network with valuable content that will gradually attract and build an audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Ross and John discuss the latest algorithm updates targeting blackhat SEO tactics like PBNs and linkwheels. They also delve into a wide range of news topics from WordPress updates, to AMP URLs, and fresh examples of Google testing search results using categorization.

Ross and John discuss the latest algorithm updates targeting blackhat SEO tactics like PBNs and linkwheels. They also delve into a wide range of news topics from WordPress updates, to AMP URLs, and fresh examples of Google testing search results using categorization.

Ross and John discuss the latest algorithm updates targeting blackhat SEO tactics like PBNs and linkwheels. They also delve into a wide range of news topics from WordPress updates, to AMP URLs, and fresh examples of Google testing search results using categorization.

On this episode we talk about how you can scrape powerful domains using Bluechip Backlinks! Check out Bluechip Backlinks here: http://semanticmastery.com/bluechip Ask your next SEO question here: http://hdho.semanticmastery.com Music: Gramatik - Who Got Juice All rights reserved

For anyone still struggling with PBN sites getting de-indexed, or worried about the sustainability of their network, you need to take some advice from Nemanja. Nemanja is the owner of PBNFox, who offer done-for-you private blog network setup services. And is one of the more careful people I know with how much attention they put into creating quality PBN sites. In this episode, we cover: The #1 reason PBN sites get de-indexed Why your PBN needs a “reason” and how to create one How to setup PBNs that fly under the radar of algorithms or competitors How to create systems to simplify your work Watch the video interview and get the transcription here: https://lionzeal.com/podcast/nemanja-mirkovic/  

For this weeks episode, I've brought on Matt Diggity to talk SEO and scaling. Matt runs a popular SEO blog where he teaches a very systematic approach for ranking with PBNs, he owns the highest rated PBN link building service in the marketplace, and hosted the recent SEO Mastermind in Chiang Mai. In this episode, we cover: If Matt had to start over with just $1,000 - what would he do? How to scale from $5,000 to 5 figures How to build a team to scale your SEO business How Matt ranks sites today Watch the video interview and get the transcription here: https://lionzeal.com/podcast/matt-diggity/  

In this episode of the Lion Zeal Show, I literally sat down with my good friend Diggy from MarketingInc, to chat about client SEO and building a marketing agency. Diggy was my first coach when I got into SEO a few years ago, introducing me to the concept of PBNs through his first course. Today, he co-owns MarketingInc, with his business partner Glen (Viperchill), which has taught over 1200 people how they can build their own marketing agency. He’s also sold his own agency for a decent (undisclosed) sum before, does a small amount of client consulting today, and has a number of online businesses today. In this episode, we cover: How Diggy went from working in a supermarket to building a successful business and amazing lifestyle he has today How to get paying clients from cold emailing using a simple 5 minute video The easiest way to get your first ever paying client The biggest mistake Diggy has made and what he would do instead And a whole lot more from questions we answered from live attendees. Watch the video interview and get the transcription here: https://lionzeal.com/podcast/diggy/  

For episode 22, I've brought on Michael Milas to chat PBNs, clients, and lead generation. Mike is a lead gen SEO, with some interesting thoughts and strategies for building high quality private blog networks. In this episode, we cover: Where to buy high quality domains for your PBN, what to look for, and how much to pay A content and onpage SEO trick to increase the effectiveness of your PBN links How Mike chooses niches to enter for lead gen How to create systems for easily managing your PBN and SEO Watch the video interview and get the transcription here: https://lionzeal.com/podcast/michael-milas/  

For episode 18, I sat down with Patrick Babakhanian from SERPchampion, to have a good all round discussion on PBNs and ranking in 2016. Patrick has been in this industry for years, was one of the first members to join the Lion Zeal Mastermind, and has a very popular SEO service business selling PBN domains, hosting, content writing, Web 2.0s, and more. Some of the topics we get into include: How to setup PBN sites so they pass manual reviews The story behind SERPchampion, and how Patrick built it up How Patrick ranks sites today How to check the quality of a domain in 5 minutes or less Watch the video interview and get the transcription here: https://lionzeal.com/podcast/patrick-serpchampion/  

This week I’ve brought on Dino Gomez who is crushing it with his 6 year old SEO agency. We’re talking client SEO, and get into some interesting discussions about corporate clients. Here’s a few things you’ll learn from this episode: Dino’s 2 favourite strategies for getting your first client How to avoid having your clients steal away all your time How to use PBNs for corporate clients (Yes, you can use them still) The most effective strategies Dino uses to get most of his clients Watch the video interview and get the transcription here: https://lionzeal.com/podcast/dino-gomez/  

On this video we show you how to combine your PBNs with IFTTT networks to make the maximum damage on Google (a.k.a ranking your stuff faster). Join the IFTTT SEO ACADEMY V2.0 Which is Rocking Socks!: http://iftttseo.com/ More SEO Goodness and Tutorials at http://www.semanticmastery.com/humpday Music: Gramatic - Adriatic Summer Nights All rights reserved

You will be happy to know that Hayden has a few more link building strategies that are working REALLY well in 2016.  And the best part is that these are very white hat links (not going to get penalized like PBNs can). 2 Link Building Strategies We dive into 2 link building strategies that are working well right now including: using creative common images and foreign news hacking.  You’ll have to listen to the interview to get all the details on these 2 strategies. In the last month (May 2016), just one of these link building strategies has gotten Hayden roughly 150 high quality links to a brand new site.  And these links are from authoritative websites like: Vice.com, Wired.com, CopyBlogger.com, Mashable.com, and many others.

On this Episode of the Semantic Mastery Podcast we talk about How to use PBNs and Domains for SEO More SEO Goodness and Tutorials at http://www.semanticmastery.com/humpday Music: Gramatik - A Bright Day (Gramatik's Phat Cut Remix)- All rights reserved

Today, Perrin and I discuss SEO. Can you believe it already been a year since the big PBN update?  This PBN update had a big impact on aPennyShaved.com (the Niche Site Project 2 website) and other niche site we were working on.  As a result, we have drastically changed how we do SEO and link building.  We haven't talked about these strategies too much, but we definitely are still actively doing keyword research, creating content, and building links for our sites. In fact, I've gotten emails and comments from people asking if we would ever talk about SEO again (rather than my recent Amazon FBA frenzy).  So, I felt like it was finally time for an update on what our current strategies in 2015 are for search engine optimization, external and internal link building, content, and so much more.

Gregory Ortiz stormed into the SEO world in 2015 & Quickly scaled his SEO consulting business to over 50k a month! See where Greg learns these top SEO tricks, how he scales his business, where his client leads are coming from, how he closes sales, what he recommends to beginners, how he built multiple income streams, & much much more. In this exclusive interview with Gregory Ortiz (now a coach for Source Wave with Alex Becker), see what Greg has to say about PBNs also referred to as private blog networks and even how you can have Greg help you build your very own PBN to use in your business. Greg is hands down one of the most technical and experienced SEOS when it comes to PBN building and protection. If he's good enough to be on Alex Becker's team, you know you should trust his advice. There is no better way to speed up your learning curve than to learn from this guy. For bonus content, SEO tips, and resources from Greg visit: http://dynamik365.com/2014/12/gregory-ortiz-rapidly-scaling-income-seo-6-figure-seo-podcast/ -We hope you enjoy the show. See you at Dynamik 365 dot com. -Dino

Wow, apparently my article from earlier this week really rocked the boat!  I made the firm stance that I will no longer be building private blog networks (PBNs), and it garnered A LOT of attention. In fact, my article was mentioned on SERoundtable.com, SearchEngineLand.com, tweeted by Rand Fishkin, and even Matt Cutts tweeted about the news articles (that I was in).  Then of course there have been plenty of other blog posts, online discussions, and overall a major buzz around the topic of PBNs getting deindexed and whether or not to use them going forward.  The day of that blog post was the highest traffic day this site has ever had, and there are already over 400 comments on that blog post!  To say the least, I've hit a nerve that lots of people care about. As a result, Perrin and I only felt like it was appropriate that we record a follow up podcast to dive a bit deeper into the risks vs. rewards of private blog networks. As you can see from the podcast title, I still think you should NOT build a PBN. Listen to the podcast for all my reasons why.