Podcasts about authority content

#304 Copywriting is an AMAZING option for starting your own work-from-home, freedom-fulfilling job, but not enough people know about it! Copywriting is everywhere and utilized in some fashion by EVERY company (even if we don't realize it). There are so many different avenues in copywriting -- different ways to leave your mark and do incredible work for so many different people, companies, or brands. In this episode, we are joined by professional copywriter Sara Estes, the head copywriter at StoryBrand. Sara pops the lid on the copywriting industry and shares her 6 steps to how you can go from a copywriting zero to a copywriting hero and business owner in fairly short order. Let's go!! Be sure to check out this episode in article form as well! (Original Air Date - 11/9/23) What we discuss with Sara: + Introduction and Guest Background + Sarah's Journey into Copywriting + Understanding Copywriting and Its Importance + Differences between Copywriting and Content Writing + The Value of Copywriting in Business + Educating Yourself in Copywriting + Building a Portfolio in Google Drive + Gaining Experience and Collecting Testimonials + Taking Your Copywriting Business Seriously + Effective Project Management for Copywriters + The Power of Loom in Business Communication + The Importance of Personal Connection in Copywriting + Tools for Organizing Your Work + The Role of Software in Entrepreneurial Organization + Mastering the Art of Selling Your Services + Overcoming Sales Challenges + The Importance of Building an Email List + Creating Authority Content and List Building + The Value of Authority Content and List Building + Final Thoughts and Advice for Aspiring Copywriters Resources from this episode: Learn more by checking out this blog post about 6 Steps to Becoming a Freelance Copywriter Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses. Go to https://www.millionaireuniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosts Gayla Scrivener and Fran Attilio discuss strategic planning and marketing for the upcoming year. In this episode, they share insights on creating an effective marketing strategy that aligns with your business goals while avoiding common pitfalls. Episode Highlights: Learn about the four crucial marketing pillars: Website, Authority Content, Email Marketing, and Social Media Discover practical implementation strategies and time management techniques for consistent marketing execution Understand how proper planning can save time, money, and energy in your business Get actionable tips for breaking down large goals into manageable tasks Learn how to avoid "shiny object syndrome" and stay focused on your marketing strategy Continue the conversation. Share your biggest takeaway from this episode on Facebook. Additional Resources: Free “Don't Let the Start Stop You” Journal (just pay shipping): https://livefullworkfun.com/journal Free motivation download: https://tentouchcreative.com/flowforward/ Connect with Gayla: Website: https://www.gaylascrivener.com/ LinkedIn: https://www.linkedin.com/in/gaylascrivener/ Facebook: https://www.facebook.com/GaylaScrivenerLiveFullWorkFun Instagram: https://www.instagram.com/gscrivener/ Connect with Fran: Website: https://tentouchcreative.com/ LinkedIn: https://www.linkedin.com/in/fran-groesbeck/ Facebook: https://www.facebook.com/tentouchcreative Instagram: https://www.instagram.com/tentouchcreative/ This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!

Featuring on trusted media sites, like Business Insider, AP Associated Press, and Google News significantly boosts the visibility of your small business, and that's exactly what Mock Ten X Marketing does with this turnkey completely done-for-you content marketing solution. MACH10X City: Southlake Address: 2600 E Southlake Blvd #120, Southlake, TX 76092 Website: https://mach10xmarketing.com/ Phone: +1-888-817-5255 Email: info@mach10xmarketing.com

If you run a small business in San Rafael, Petaluma, or Vallejo, digital agency Automagic Media (415-307-5228) offers cutting-edge SEO techniques that puts you front and center for local “near me” searches. Go to https://automagicmedia.com for more information. Automagic Media City: Novato Address: 936 B Seventh St. Suite 104 Website: https://www.automagicmedia.com/ Email: support@automagicmedia.com

Are you struggling to gain visibility and be seen as an authority in your field? Do you feel like you have important knowledge and expertise to share, but you're not sure how to package it up into a compelling narrative that attracts your ideal audience? In this episode of The Recognized Authority podcast, host Alastair McDermott interviews Pamela Slim, author of the award-winning book Body of Work: Finding the Thread That Ties Your Story Together. They have an enlightening discussion about the power of developing a coherent body of work over the course of your career to build up recognized authority and become known as a thought leader. Learn why niche expertise is essential for standing outDiscover how to shape your personal narrative deliberatelyGet tips for creating Authority Content that demonstrates your knowledgeUnderstand the key consistent touchpoints to focus on If you want people to see you as an authority, you need to learn how to connect the dots and communicate clearly all the value you offer. Tune in now to pick up strategic advice from Pamela Slim on crafting your unique body of work.

What's the one thing you need to demonstrate in order to be seen as valuable…so you charge higher prices and clients feel lucky to work with you?  In a service-based business, you're selling expertise. You're offering knowledge and skills beyond what “everybody” has.  You hire a licensed electrician because a handyman might do the job...but you want to be sure they won't set the place on fire by mistake. You hire a professional decorator because you want someone with flair who adds something to the project…something you couldn't get from anyone else. Your clients hire you when they see you as an expert. How do you make that happen? You can present credentials and testimonials. You can talk about how long you've been in business and point to a list of satisfied clients. But your most effective strategy for presenting yourself as an expert will be the stories you tell. They won't necessarily be about you or your successes.  These stories have specific qualities that communicate, “I know what I'm talking about.” You'll never have to say that directly. Your audience knows. In this episode, you'll hear examples of 2 stories from a business book, The End of Average. One story comes from the author; one from an area outside his experience. They position the author as an expert on a topic that's new. We'll analyze these stories to explain what makes them successful - and how you can use them in your own marketing to communicate your expertise and authority.  MENTIONED: Todd Rose, The End of Average  Article: The Flaw of Average RESOURCES: How to create content that establishes you as a credible expert in your field - Self-paced course FREE Report - 17 surprising ways to use stories to market your business - Free with Kindle Unlimited - Grow Your Business One Story At A Time        

Join Nate Matherson as he sits down with Ethan Smith for the twenty-fourth episode of the Optimize podcast. Ethan Smith is the Founder and CEO of Graphite, a premier SEO and growth marketing agency. Ethan has served as a strategic advisor to MasterClass, Upwork, Notion, Ticketmaster, Neiman Marcus, BetterUp, and Honey. He is recognized as a leading SEO and growth marketing expert and regularly speaks and publishes in VentureBeat, Market Watch, and INC. In this episode, Ethan and Nate jump headfirst into navigating the challenges of programmatic SEO, prioritizing impactful strategies and tasks, and building topical authority. Ethan also shares his thoughts on optimizing title tags, why you should include seven or more internal links in your content, and producing content that attracts high domain authority backlinks. As a bonus to our listeners, Ethan also shares how to qualify an SEO agency as a quality partner. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Ethan on LinkedIn & Twitter & Graphite Agency

Copywriting is an AMAZING option for starting your own work-from-home, freedom-fulfilling job, but not enough people know about it! Copywriting is everywhere and utilized in some fashion by EVERY company (even if we don't realize it). There are so many different avenues in copywriting -- different ways to leave your mark and do incredible work for so many different people, companies, or brands. In this episode, we are joined by professional copywriter Sara Estes, the head copywriter at StoryBrand. Sara pops the lid on the copywriting industry and shares her 6 steps to how you can go from a copywriting zero to a copywriting hero and business owner in fairly short order. Let's go!! Bes sure to check out this episode in article form as well! 00:01 Introduction and Guest Background 00:54 Sarah's Journey into Copywriting 02:19 Understanding Copywriting and Its Importance 03:15 Differences between Copywriting and Content Writing 06:04 The Value of Copywriting in Business 07:45 Educating Yourself in Copywriting 10:39 Building a Portfolio in Google Drive 13:54 Gaining Experience and Collecting Testimonials 19:00 Taking Your Copywriting Business Seriously 20:35 Effective Project Management for Copywriters 22:08 The Power of Loom in Business Communication 22:43 The Importance of Personal Connection in Copywriting 23:10 Tools for Organizing Your Work 24:03 The Role of Software in Entrepreneurial Organization 24:39 Mastering the Art of Selling Your Services 27:04 Overcoming Sales Challenges 32:33 The Importance of Building an Email List 32:55 Creating Authority Content and List Building 34:23 The Value of Authority Content and List Building 38:11 Final Thoughts and Advice for Aspiring Copywriters Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode I had the joy to interview the wonderful Cheryl Woodhouse. We chatted about her business journey, how she discovered she was neurodivergent, what anchor clients and how they made all the difference in her business.Cheryl is the founder of Tactile Design Co, a boutique agency that serves experts in their quest to secure long-term, high-ticket clients while growing an audience base for more passive projects using collaborative, Authority Content. Her Expert Business Accelerator teaches the methods she used to generate close to $1M in revenue as a solopreneur, including over $200k entirely organic in her first 18 months as as course creator. She's also the creator of Solo School, the worlds first online business school exclusively for neurodivergent people.You can connect with Cheryl here:https://www.facebook.com/cheryl.woodhouse https://www.linkedin.com/in/cwoodhouse/ https://www.youtube.com/c/CherylWoodhouseytSupport the showThanks for listening!Reminder: The show used to be called Podcasting for Experts and has been re-branded in 2023 to "The Scrappy Business Podcast" - because your podcast does NOT exist in isolation. To hear more listen to episode #43.For shownotes and links mentioned head over here: https://jessicadornieden.com/the-scrappy-business-podcast/For business tech and systems help feel free to nosy around my website: https://jessicadornieden.com/For podcasting-related content and services visit our agency website: https://pristinepodcasts.com/You can find me on various social platformsIG: @jessicadorniedenTikTok: @jessicadorniedenFacebook Personal: /jessica.dorniedenYouTube (new videos coming): @JessicaDornieden

SYSTEMology studies systems and processes in organizations and organizational efficiency. In this episode of the Marketing Speak podcast, we're thrilled to have David Jenyns, author of Authority Content and SYSTEMology, as our brilliant guest.

Are you tired of attracting the wrong clients? Want to know how you can set yourself apart in the saturated world of content marketing? In this episode, we delve into the world of 'Content Fortresses' with our guest experts.Our experts, Lyndsay Cambridge and Martin Huntbach of Jammy Digital, break down the concept of a 'Content Fortress', a strategic approach to content marketing that attracts the right clients and repels the wrong ones. They share their insights, experiences, and methods to help you build a strong, unique brand that speaks to your ideal audience.Here are some of the topics we covered:

Is there anything better than picking a brand new book off the shelf, peeling it open, shuffling the crisp pages, and catching a whiff of that new book smell?I love books.Books are a great source of inspiration in my life and business, and in this episode, I'm sharing three surprising ways you can use your bookshelf to help inspire you to create authority content. Topics covered in this episode include:What authority content is How to use books to come up with content ideas Tapping into people's love of books Why books make great content If you struggle to come up with new and exciting content, you're not alone. We all hit a creative wall every now and then. Tune into this episode for some fresh ideas to draw from the next time you sit down to work on content creation. Show notes are always available at www.kimkiel.com!I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Last month we ran a live training class on creating a lead generation system for your recruitment company. We shared a process called The Lead Generation Triad which we have developed over the years; when you implement all the parts consistently, leads will arrive in your business

Posting original LinkedIn content is an effective way to build your brand, create top-of-mind awareness and become the go-to recruiter in your niche.   Yet according to LinkedIn, only 1% of active users create content on the platform. Why aren't more recruitment firm owners seizing this opportunity? Perhaps they're suffering from “imposter syndrome” or maybe they just don't know where to start.    In the 6th installment of our Recruitment Mistakes series, we explain the benefits of posting original content on Linkedin consistently. We want to get you motivated to become a content creator! You'll also hear some ideas on what to post and how to get started.   Episode Outline and Highlights   [02:10] Why we advocate posting original content on LinkedIn.  [04:49] What do we mean by original content? [07:04] Top three reasons that people may hold back from posting, and why you should still create original posts. [15:02] Original versus curated content. [16:00] What should be the content of your posts? [21:00] How often should you post LinkedIn content? [22:46] Tips and tricks on how to create posts. [27:38] Preview of our next episode in this series.   Three Reasons Why You Should Post Original Content   What do we mean by original content? Well a lot of the stuff you see in your news feed is curated content (sharing or reposting) instead of original content. We want you to be a content creator, not a content distributor!   Why should it matter if the content is original or curated? Aside from the fact that LinkedIn's algorithm will enable you to get more organic engagement via original content, here are three reasons:   You will position yourself as an authority in your own niche. You become visible to your network's newsfeed. People will understand your market knowledge and personality which will build trust. What Might Hold You Back and Why You Should Post Anyway   Here are some of the reasons that might hold you back from starting or keeping up posting original content regularly, and why the reason can be superficial and must be overcome:   A post won't do well and it might be a flop - There is no such thing! Even if your posts average 500-1000 views that's fantastic. That means 1000 people have been exposed to your brand and your ideas. If you post 5 times per week, that's 5000 impressions per week ... 260,000 in a year. Think of the impact that could have on the success of your business.   Feeling Uncomfortable - If you feel that maybe people might not like what you post, or maybe you will get trolled, this should not hold you back from posting original content. I used to feel that way and even felt anxiety when I first starting on posting years ago. But nothing bad ever happened, only tons of good things. People responded and the posts resonated. It took quite a while for the anxiety to die away, but now I don't think twice.   Impostor Syndrome - Do you feel that you do not know what to say that can be worthy to share out there? Keep in mind that as a successful recruitment business owner, you are doing a disservice to your market if you are now sharing your expertise on the market. You are qualified to help people in your niche, and you can bring value by sharing your own insights and knowledge.   What and When to Publish?   There are different formats when posting, for example a poll, text only, or image. In terms of getting started, a good example is presenting ideas or insights based on your own experience and the conversations you're already having every day in your market.   Although entertainment posts such as GIFs or memes tend to perform well, just relying on entertainment won't cut it if you are wanting to be seen as an expert in your space.   It's best to share a mixture of personal and professional content. Let's focus on Authority Content - as this should be at least 50% of the content you share. What are the topics you want to be known as an expert in?    A brilliant copywriter in history, Gary Halbert, once said: "Find out what your audience is hungry for and then serve it to them hot."    How often should you be posting? Whatever will be sustainable for you.  We recommend posting at least 3-4 times per week. We compare this to going to the gym.  It's easy to be enthusiastic at the start but will you stay consistent 6-12 months from now?  Set a pace that you can maintain rather than go all in for a few weeks only to fizzle out.   This is an investment that will pay compound interest over time. You might not see results overnight, but you will indeed see those results in the long run.   Our Sponsors   This podcast is proudly sponsored by i-intro and Recruitment Entrepreneur.   i-intro® is an end-to-end retained recruitment platform. Their technology and methodology allow recruiters to differentiate themselves from the competition, win more retained business, bigger fees, and increase their billings. Their software combined with world-class training enables you to transition from transactional, contingency recruiter to consultative, retained recruiter. Instead of being perceived as a “me too” vendor, you'll be positioned as a “me only” solutions provider. Be sure to mention Mark Whitby or The Resilient Recruiter. Book your free, no-obligation consultation here: www.recruitmentcoach.com/retained Recruitment Entrepreneur is the world's leading Private Equity firm specializing in the international recruitment industry. If you've dreamed of starting, scaling, and selling your recruitment business, this is your chance. James Caan and his team at Recruitment Entrepreneur are actively seeking ambitious recruiters in who they can invest. They provide everything you need to grow a successful recruitment business including funding, financial expertise, coaching and mentoring, operational strategy, back-office support, marketing, and talent attraction solutions. Be sure to mention Mark Whitby or The Resilient Recruiter. Start a conversation here: https://www.recruitmentcoach.com/vc   People and Resources Mentioned   The Top 25 LinkedIn Posts - Ebook Link Leanne on LinkedIn   Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach   Subscribe to The Resilient Recruiter

Most well known for building one of  Australia's most sought-after digital agencies, David's approach to digital marketing combines many disciplines. His methods – outlined in his Amazon bestselling book “Authority Content” – earned him international respect and recognition. More than 10 years later, his two companies Melbourne SEO Services and Melbourne Video Production are still going strong, and are the flagship examples of David's approach to systematizing a business. SUBSCRIBE NOW ➡️ https://bit.ly/39Sts5u ▶ Video Transcript: David: The key lessons I got from GTD with stuff like how to prioritize what to work on how to batch it together. So when you're in certain locations, you do certain things. And a big part of and I suppose if we think about GTD and even some of the other process improvement methodologies that have come before system ology, a lot of them, it's in the name, it's process improvement, whereas system ology is a little bit different. It's process capture, it's if you don't yet have a system and a process and way of doing things.  ▶ About Shaahin: Shaahin Cheyene is an Author, Speaker and Leading Amazon Expert. He has worked for countless companies and individuals, taking products and companies from $0 to millions on the Amazon platform. To learn more about Shaahin and his career as a major Amazon FBA seller with millions in sales visit: https://www.shaahincheyene.com

David Jenyns began his entrepreneurial journey when he was 20 years old. Like any good entrepreneur, David was never short on ideas and has owned, run and been involved in a variety of different business ventures. Everything from developing successful stock market trading courses, to franchising rock ‘n roll retail clothing stores, to building a successful software as a service company. Most well known for building one of Australia's most sought-after digital agencies, David's approach to digital marketing combines many disciplines. His methods – outlined in his Amazon bestselling book “Authority Content” – earned him international respect and recognition. More than 10 years later, his two companies Melbourne SEO Services and Melbourne Video Production, are still going strong, and are the flagship examples of David's approach to systematizing a business What you will learn about in this episode: Why David Jenyns made his mission to free all business owners on a worldwide scale Practical and tactical steps to begin creating a foundation of systems. How systems development is pivotal in removing key person dependencies Ways to break through the initial resistance of systematization – leading to a systems mindset Why we should challenge misconceptions about systems culture Resources: Websites: https://www.davidjenyns.com/ https://www.systemhub.com/david-jenyns/ https://www.melbourneseoservices.com/ https://www.systemology.com/ LinkedIn: https://www.linkedin.com/in/david-jenyns/ Twitter: https://twitter.com/davidjenyns Book: Authority Content: The Simple System for Building Your Brand, Sales, and Credibility Paperback – August 24, 2016

We get a lot of questions in our free Facebook groups or in DM's about creating social media content and what type of content you need to create to attract your ideal client. Before I give my opinion on a student's content, I need to know what the intent behind the post was. If there is no intent, that's where we need to start. I'll share with you the 3 types of social media posts, the intent behind them, and how to use them strategically. Next episode I will cover one in depth so stay tuned for that!   Time Stamps:   (0:12) 3 Intentions of Your Content (1:20) Potential Client Proximity Ladder (2:43) Authority Content (4:24) Build Connection (6:55) Making an Offer (8:10) What a Direct Offer Looks Like ---------------- Imagine Being Able To Walk Away From a 2-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”   If this sounds interesting… join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.  December 3-4 in Ft Meyers Florida!  Day 1: 10X YOUR INCOME & IMPACT - Learn How to generate more leads, sign high-paying clients, and grow a respected brand + more!  Day 2: Destroy Imposter Syndrome: Learn how to get insane client results, and build a thriving community that “runs on it own.”  P.S. Save $150.00 on Your Ticket with Early-Bird Pricing!  To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE  ---------------- Want to learn how we can help you start, or scale your online fitness business FOR FREE?  Download our 5 New Clients in 5 Days Mini-Course [$4,995.00 Value]    The Course Includes….    How We Generate 300k/ Mo From a Free FB Group   Our Instagram Secrets Masterclass - How To Use IG To Generate 10-30 New Clients Every Month + Grow an Engaged Loyal Following.   What systems, apps, and processes we use in our own business and in the 700+ IFCA client businesses we've helped to structure and streamline.   Our Top 10 Organic Fitness Posts That Have Generated More Than 45,675 Likes, 2,560 Comments, and 1,876 New High-Paying Fitness Clients in our Own 7-Figure Online Fitness Business.   Our Done-For-You Content Calendar 100+ Posting Ideas Guaranteed To Bring You Pre-Sold Leads, Grow Your Following + Create REAL Authority and Connection Online.   How To Craft An Offer That Sells Itself - 5 Keys To an Irresistible “Switch Offer”   Our Objection Handling Masterclass - How To Eliminate “I can't afford it” + “I need to talk to my spouse” To Access, Join Our Fitness Business Secrets™ Private FB Group and You'll gain access as soon as you join!  To Join For Free Click → JOIN THE FIT-BIZ SECRETS FB GROUP  ---------------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A - And How We've Helped More Than 725 Fitness Coaches, Experts, and Influencers Grow a 5-35k Per Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ VISIT THE IFCA PAGE  ---------------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

One of the fastest ways to build a strong reputation for yourself as a freelancer is to create Authority Content by simply teaching what you're learning. Csaba Borzasi has done an amazing job of this recently and he is here to share his idea.

This is the 2nd part conversation with Adam Chronister of Enleaf. Yesterday, Adam and I talked about how to teach traditional writers how to write for SEO and today, we're going to talk about some of Adam’s content tricks including using ego bait and around up links to generate high authority content. Show NotesConnect With: Adam Chronister: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Right now we all want more listings. But the question I would turn back around and ask you is, what type of content are you putting out there to attract your ideal customer?Your content/knowledge needs a place to live if you're going to be successful. Whether you're selling real estate, loans, consulting services, or products.You need a platform.For my friend Scott Schang (co-founder of Buywise Mortgage & Findmywayhome.com) it's a blog and in the early days, webinars.For Jeb Smith & Christian Walsh, both realtors doing 15+ transactions per year, it's creating content through their YouTube channel. So far this year in 2021, Jeb's closed close to 6 transactions as a direct result of his video content on YouTube and Christian's closed 4.They are creating content that attracts their ideal customer.Without a platform to attract and communicate with your audience, you're doomed to failure.These agents have become leaders in their market by simply creating authoritative content. Telling people you're the “local market expert” doesn't have the same effect as showing people that you are.So in this episode, I share some examples and give you some strategies for building your platform, creating authoritative content, and I tee up the kinds of questions you should be answering in your marketing!Show-notes: The story of Marcus Sheridan and how he turned a struggling swimming pool company into one of the largest companies in the U.S. [1m:25s] How Scott Schang created findmywayhome.com and turned it into a website that generates ~10,000 site visitors per month and 100+ leads per month [3m:24s] How Jeb Smith and Christian Walsh leverage YouTube videos to attract their ideal customer [5m:35s] A simple formula to follow for consistently delivering helpful content that attracts an audience [6m:08s] A great definition of Authority Content [7m:10s] Show, don't tell [7m:40s] Telling people you're the local market expert doesn't have the same effect as showing people that you are [7m:44s] Here's a list of questions I recommend you start answering to demonstrate your local market expertise [8m:13s] It's tough out there for buyers and sellers so they need your expertise now more than ever [11m:04s] How to demonstrate or reposition your value prop if you're trying to attract sellers in today's market [11m:37s] How to reposition your value prop if you're trying to find inventory for your current list of buyers that you're working with [12m:55s] Other Ways To Listen: Subscribe in iTunes Subscribe via Spotify Subscribe via Email Share the Weekly Boost With Friends & Get a Free Copy of My Facebook Ads Masterclass:If you got value out of this episode, consider sharing it with a friend!Refer 5 listeners to The Weekly Boost and get a free copy of my Facebook Ads Masterclass.Just click the link below for the details and start referring:Click here to share the Weekly Boost with a friend!Mentioned In This Episode: Get a copy of Real Estate Blog Topics Get “They Ask, You Answer: A Revolutionary Approach To Inbound Sales, Content Marketing, & Today's Digital Consumer” by Marcus Sheridan on Amazon

On Today's Show!It is our privilege to be joined by David Jenyns,David, is a serial entrepreneur and the author of SYSTEMology and Authority Content. In today's episode, we talk about embedding systems to scale your business, his partnership with the globally renowned author Michael E. Gerber and a time he stepped in to MC an event in the absence of  Tony Robbins! This one is a true cracker! Enjoy the Show! The E-Myth Revisited: Why Most Small Businesses Don'tSYSTEMology Podcast Resources

The Biz-bros and content repurposing gurus. They are working and have worked with some of the biggest content creators. M2M (Macro to Micro) methodology is brilliant! This interview is jam-packed with practical tips on content creation, content repurposing, entrepreneurship, and good management. In addition, it is extremely funny. You can read a detailed summary with additional research on the e-tribe website.

  What is authority content? Nate Woodbury and Valerie Morris talk about what it is exactly in this episode.   What is authority content? Did you know that there are 3 ingredients? We're going to show those with you today. Okay, this relates a lot to influence that's why we've got expert Valerie Morris here. She wrote the book on influence. It's definitely an expert. Talk about it at the end. So, first of all, what is the authority content? Let's start there. -So, Authority content is really designed to position you as the foremost expert in your field. So, you are the authority in your industry simply because you are telling the world through your content that you know what you're talking about. So, any authority building content is designed to help send those signals to your audience and help people understand whether they realize it on a conscious level or not that you are the expert. -Okay. So, if we want to build an influence, we really need to create authority content. -Yes. And that content can look very different. And keep you videos, like YouTube videos. It could be blog content. It could be podcasts. It could be books. All of these things are things that allow you to present yourself as an expert. Because if you've taken enough time to make hundreds of YouTube videos or to write a book, you must know something about that subject. All the types of videos that I film for me and my clients, I've just called educational content or I've called how-to videos. But authority content sounds better. -Doesn't it? -I think. That's what we're trying to do. -Yeah, you ultimately are. -I do like that. -Yeah. And it's true. Educational content is a great way to think about Authority building content. Because you are essentially sharing your knowledge with the world so that they get this little taste of what you know. And you're giving them signals that you know something about that topic at large. And when you do that enough times, people start to learn and associate you with those keywords that you're wanting to be known for. So, just like you do keyword research for your YouTube videos, you need to be thinking about what keywords are people going to attach and hold on to from whatever content that I'm putting out there in the world. -Okay, that makes sense. So, when we talked about 3 ingredients, education is one, right? -Yes. Education is a huge piece of authority building content. It's really important because you can really explain your expertise in nuggets in small bite-size chunks of information. You don't necessarily have to flood someone with every little detail. But you want to give them enough where they can tell that you know what you're talking about. And they get something out of the process and they also then build trust with you. Because if you've given them some sort of piece of information that has been helpful and makes sense to them, they are much more likely to trust you in the future with other content. -That fits in perfectly with our model here of filming videos in bulk. We're almost a 40 episodes a week today and yesterday. And obviously, there's a lot of information that we're covering. But we're filming it in bite-sized chunks. Average of 10 or 12 minutes. Some have gone 18 minutes. But you know, my company is called Be The Hero Studios because when people are doing these searches online, they find the video or if it's my Video, they see me as the hero or they see you as the hero really gives that position of authority. So, I like that. -Yeah. -So, what is the second ingredient? The second ingredient is that authority building content has to send subconscious signals. Really, it's not an ingredient because it's going to be there regardless. But you want to pay attention to what subconscious signals you're giving. So, I might give some explanations about how to use YouTube for digital marketing success. That's because I want people to know that, "Hey, you could maybe work with me to improve your YouTube presence." Or if I want to talk about blogging. Sending that subconscious signal to someone that I know about these specific topics. And that they're in line with other key services that I offer. So, I'm not going to go and create content around home contracting. Because I don't want people hiring me to build out their basement. I want people to hire me to have me help them with digital marketing. I want them to walk away with an impression that is strategic. And so, whenever you're creating any sort of content you want to think through, what is that underlying subconscious message that someone is going to walk away with? -So, if I make a video featuring a healthy cereal... -Yes. -I did the other day. Hey, it's fine. It's got to fit into my brand. -Yeah. Well, most of your content is centered around YouTube. So it makes sense because your core service offering is around YouTube. If you were to shift gears and make a ton of videos about Instagram marketing that might feel a little out of place. Especially if you didn't offer any services in Instagram marketing. -Well, part of the reason why we're talking so much about influence or why I've invited you onto the show is because it is more than just YouTube. You know, I helped influencers grow their following and grow their YouTube channel. But if YouTube goes away, it's like I still... There's other ways of doing it. So we're looking at LinkedIn we're looking at podcasts. Other ways: Right now YouTube is still the number one platform because of the search in it and because YouTube will really promote you better than any other platform. -Mm-hmm. -But there are other platforms that have value and some that are easier than video. -So, those might be some things if you haven't already, those might be some topics that you would want to sprinkle in and make YouTube videos about so that you're priming your audience to know that you're an expert in LinkedIn and podcasts as well as YouTube. You're sending those subconscious signals. I'm sure you've probably already done some of that. -A little bit. -A little bit. Nice. -Alright. So what is the third ingredient for authority content? -The third main ingredient for authority building content having a call-to-action. And this is something that a lot of people forget about. They get so excited about creating the content itself but they forget to add that call-to-action and that can be soft. You know, I've seen you do this where it's just asking people to subscribe to their channel. It could be a little bit more forceful or more strategic. Well, it could be more proactive by saying, "Hey, here's this offer that I have. Here's this program you can purchase." And that's actually asking someone to invest a little bit more than just their time and interest but it's also requiring them to maybe pull out a credit card. So, having that call to action is really important because if you're going to take the time to create content which you and I both know takes some time and some energy. You want to make sure that it's working for you. And so, make sure that you have some sort of way for someone to do something more with that content. You know, I've got a friend who she writes grants. And it's kind of a specialized career and professional direction. There aren't a ton of grant writers out there. She has done really well on Pinterest of all places. Because she has just a few pieces of core content that people are searching for. And every single piece of content has a call to action to opt-in to her email newsletter. She's gotten hundreds of people just from passively having about 6 to 10 blog posts. It's amazing what you can do with just a little bit of content but some strategy behind it with that call to action. -Pretty cool. So, I just want to add to that because my channel I film with Kris Krohn, we're getting millions of views every month and we're getting multiple thousands of leads coming in. I don't know the exact number but I believe that we've even had over 10,000 leads coming in in a single month. -Wow. -That's equated to $600,000 per month in sales. So, I just wanted to put some bigger scale to it because that what we're doing in our videos. They're educational videos. In his case on real estate investing that have a call to action at the end that sends people to his funnel, sales funnel. -Yeah. There's a lot of things that you can do if you put that call to action whether you're just starting off or you've got a really machine. Very cool. So, I think I'm going to start calling what we create authority content. That's really cool. Thanks for that. -You're welcome. -Okay, I've got 2 things that I want to recommend to you guys. One is my keyword research guide. Valerie talked about keyword research is an important thing to find the titles of your videos. So, if you click the link below, you get access to that entire guide for free. Also of course, I got to plug your book. We're All Ears. You can find it on Amazon look for Valerie Morris and it's an amazing book. It's all about influence. Be sure to subscribe. We'll see you tomorrow.

Building content could be pretty difficult so why not use these little pieces to jump start your mojo in creating one that is lovely for your blog, podcast, or videos! --- Send in a voice message: https://anchor.fm/anuoluwapo-bamidele-bioye/message

David Jenyns, host of the Business Systems Summit, is obsessed (in a good way) with best practices and systems processes, specifically, with sales, marketing, HR, and finance. It's important to let your core processes, key team members do the day-to-day "work" so that you are freed up to focus on strategic planning and aren't weighed down by that mental baggage. He also shares some roadblocks that held him from delegating, and a few useful solutions you'll be able to implement from his experience. Resources Previous guest appearance (Authority Content): www.robertplank.com/246 BusinessSystemsSummit.com MelbourneSEOServices.com Systemhub.com

 Manuj Aggarwal and Brittany Michalchuk discuss on how to become an influencer and how Brittany is building an influencers movement in this new episode of Bootstrapping Your Dreams Show. What are you waiting for? Tune In Now! In this episode, we will learn about: · How to hack the Instagram Algorithm· How to build quality contents· How to get people engagement· What is the social media karma· Setting up your mind to become an entrepreneur· How to become an influencer· Building an influencers movement· Making money from eyes on social media· Typical mistakes influencers make· How to inspire people About Brittany Michalchuk Brittany Michalchuk is an expert at growing online brands, and establishing influences as an authority in their niche. She realized how to hack the Instagram Algorithm and create currency content, which results in a lot of success in her business. After realizing others wanted to do so as well, she started helping them and scaled from there. She experienced a massive amount of success and exploded her marketing consulting business while developing a proven approach to build momentum and conversions. She helps growing other brands through high-quality engagement. Now, she aims to help millions dominate their space through effective marketing and field-tested strategies, tactics, and techniques.  Links And Mentions From This Episode:  Brittany’s Social Media Handles: o Instagram:  @brittanymichalchuko Facebook: https://www.facebook.com/brittany.michalchuk/o Twitter: @brittanymichalcBrittany’s Website:  https://brittanymichalchuk.caTetraNoodle consulting services: www.bootstrapping.group TetraNoodle professional training: https://courses.tetranoodle.com   Thanks for Tuning In! Thanks so much for being with us this week.  Have some feedback you'd like to share? Please leave a note in the comments section! Enjoyed the episode? Kindly share it with your friends. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Bootstrapping Your Dreams Show!" 

Welcome back to our Viral Solutions series on creating authority content. Last week we discussed how to develop high-quality original content as a way to establish yourself as an authority in your field. However, not all of the content you share has to be original. You can position yourself as an expert through strategic sharing of pre-existing content created by other respected businesses and entrepreneurs in your field in a process known as content curation. https://viralsolutions.net/authority-content-series-building-reputation-via-content-curation/

So far in our authority content series, we have discussed what authority content is, how to create great content, how to leverage a smart content curation strategy to build authority and how to make connections on social media. Today, we wrap up the series by talking about other strategies you can use to get some important recognition so people truly see you as an authority figure in your field. https://viralsolutions.net/authority-content-series-getting-content-recognition-deserves/

So far in our series about authority content marketing, we have talked about what authority content is, how to develop high-quality content, and how to use a robust content curation strategy to enhance your authority. Today we will focus more on getting the word out and positioning yourself as an authority on digital platforms with your content. https://viralsolutions.net/authority-content-series-taking-social-media/

Here are five steps to building a social media presence that helps you establish yourself as a thought leader in your industry.

Even if you make content marketing a priority at your company, you're going find it difficult to create enough content quickly enough to meet all of your marketing needs. In fact, of the biggest challenges facing B2B marketers, the ones at the top of the list are typically a lack of time, an inability to produce enough content, having a hard time producing content that engages an audience and a lack of budget for creating that content.

One of the best ways to build authority is by getting recognition from the right types of sources. Leveraging the recognition you earn is an outstanding way to firmly position yourself as an online authority.

Allen Taylor has been marketing online since the late 1990s and full-time since 2006. He has developed a passion for authority content publishing and loves working with growth-stage technology companies through Taylored Content LLC to develop their authority content marketing strategies. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!    

Allen Taylor has been marketing online since the late 1990s and full-time since 2006. He has developed a passion for authority content publishing and loves working with growth-stage technology companies through Taylored Content LLC to develop their authority content marketing strategies. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!    

Did you know that you are an authority in your field and you have already written content that proves it? Folks like Gary Vaynerchuk, Chris Ducker, and Chris Marr have become HUGE authority figures in their field and have people flocking to them for their next piece of content every single week. In this episode, you will see how your experience and what you do daily will allow you to push that publish button quickly and often so that you produce authority content and become that go-to person your potential clients want to work with.

David Jenyns’ impressive journey begins as an author and coach to hundreds of day traders back in his early twenties. Having an analytical eye from stock market trading, he quickly learned to see and snap up business opportunities all around him. His business experience spans from one-off windfall projects such as selling the Melbourne Cricket Ground (MCG), developing and franchising ... Read More The post 196. Rebroadcast: How to Reverse Engineer your Authority Content with David Jenyns appeared first on Amplify Agency.

David Jenyns’ impressive journey begins as an author and coach to hundreds of day traders back in his early twenties. Having an analytical eye from stock market trading, he quickly learned to see and snap up business opportunities all around him. His business experience spans from one-off windfall projects such as selling the Melbourne Cricket Ground (MCG), developing and franchising ... Read More The post 196. Rebroadcast: How to Reverse Engineer your Authority Content with David Jenyns appeared first on Bond Appetit Personal Chef Services.

David Jenyns' impressive journey begins as an author and coach to hundreds of day traders back in his early twenties. Having an analytical eye from stock market trading, he quickly learned to see and snap up business opportunities all around him. His business experience spans from one-off windfall projects such as selling the Melbourne Cricket Ground (MCG), developing and franchising ... Read More The post 196. Rebroadcast: How to Reverse Engineer your Authority Content with David Jenyns appeared first on Must Amplify.

David Jenyns from AuthorityContent.com heard of a marketer who sold pieces of the Brooklyn Bridge and modeled this success to sell the Melbourne Cricket Ground (MCG). He's discovered that you can model (not copy) an idea to make it your own and then own that success or failure. Drill down to a speciality, find a specific need, and sell it to the immediate crowd in front of you. David has a number of insights about direct mail, online marketing and SEO, getting attention, systems/processes, and delegation. He talks with us today about recurring revenue and the 3 P's of content marketing: Present: organize a (one-take) live event to teach your best content to a real crowd (take photos) Product: repurpose that content in a 4-day cash machine Promote: repurpose into hundreds of pieces of audio and video Resources Authority Content (Book) System Hub (Website) Mebourne SEO Service (YouTube) David (Twitter)

David Jenyns from AuthorityContent.com heard of a marketer who sold pieces of the Brooklyn Bridge and modeled this success to sell the Melbourne Cricket Ground (MCG). He's discovered that you can model (not copy) an idea to make it your own and then own that success or failure. Drill down to a speciality, find a […]

David Jenyns is the founder of Melbourne SEO services and the author of Authority Content. David helps business owners get their marketing messages heard.    I first came across David’s work during my Christmas shopping bonanza (I ended up with 20 books). His book’s description grabbed me from the start, I did some more research, and I knew that I needed to have David on the show.      Key Links from the Show:   davidjenyns.com — David’s website   authoritycontent.com — David’s book   http://www.melbourneseoservices.com — David’s SEO services company   semrush.com -- A powerful SEO tool David mentions in this episode cognitiveseo.com -- Another powerful SEO tool David shares with us https://support.google.com/webmasters/answer/35769?hl=en - Google SEO Guidelines         Learn:   —How to write content that grabs people’s attention and leads to more traffic   —The elements of authority content   —How you can increase your revenue with the help of authority content   —What people get wrong with creating authority content   —How to master any skill

David Jenyns’ impressive journey begins as an author and coach to hundreds of day traders back in his early twenties. Having an analytical eye from stock market trading, he quickly learned to see – and snap up – business opportunities all around him. His business experience spans from one-off windfall projects, such as selling the Melbourne Cricket Ground (MCG), developing ... Read More The post 177. How to Reverse Engineer Your Authority Content with David Jenyns appeared first on Amplify Agency.

David Jenyns' impressive journey begins as an author and coach to hundreds of day traders back in his early twenties. Having an analytical eye from stock market trading, he quickly learned to see – and snap up – business opportunities all around him. His business experience spans from one-off windfall projects, such as selling the Melbourne Cricket Ground (MCG), developing ... Read More The post 177. How to Reverse Engineer Your Authority Content with David Jenyns appeared first on Must Amplify.

David Jenyns’ impressive journey begins as an author and coach to hundreds of day traders back in his early twenties. Having an analytical eye from stock market trading, he quickly learned to see – and snap up – business opportunities all around him. His business experience spans from one-off windfall projects, such as selling the Melbourne Cricket Ground (MCG), developing ... Read More The post 177. How to Reverse Engineer Your Authority Content with David Jenyns appeared first on Bond Appetit Personal Chef Services.

What is authority content and how will it benefit your business? Find out in this episode of the Razor Sharp Show with entrepreneur, author and keynote speaker, David Jenyns.See omnystudio.com/listener for privacy information.

David Jenyns, Serial Entrepreneur and #1 Best Selling Author of Authority Content, joins Entrepreneur Hour to discuss the importance of making content a priority in your business. Today's Sponsor: Audible Resources: Authority Content - David Jenyns Elon Musk - Ashlee Vance Losing My Virginity - Richard Branson The 4-Hour Work Week - Tim Ferriss Chris' Contact Page  

On the Brand Storytelling podcast this week, Rakhal is joined by author of Authority Content David Jenyns who gives another masterclass in content marketing and how to hold an audience's attention to deliver a message.

This episode is a milestone episode for sure! I have my first international guest on the show and in this case, it is none other than David Jenyns. David is a life-long entrepreneur, the Director of Melbourne SEO & Video and the author of the brand new book, Authority Content. This is an awesome episode and I am encouraged by the possibility that Inspire Nation may grow its Australian base a bit! Enough reading, now go listen to it!Support this show http://supporter.acast.com/intentionallyinspirational. See acast.com/privacy for privacy and opt-out information.

Adam and David on understanding Google and creating your "Authority Content".

In this very special episode of the WP Elevation podcast, I sat down in the flesh with my good friend David Jenyns and talked about the fact that he's written a bloody book! This is no e-book kids, it's a real, paperback book with thud factor. We also hugged on the couch to prove that we're actually doing this interview in real life. We discuss the process of writing a book, the marketing strategy for a book, how to become an Amazon bestseller, and of course, we touch on the subject matter of the book too - how to produce "Authority Content" - and how to do it fast. Plus, find out how you can get the kindle version of the book absolutely free!!! Visit the WP Elevation website for more details.

Using Authority Content to stand out in a crowd. As tradespeople, we're in some seriously competitive markets. Using Authority Content is a way that we can break through the noise. Where traditional marketing is expensive and we're competing against companies that have huge budgets, it's not always viable to play on those terms. The good news is, you may not have to. In this episode of ToolBox Talks, I'm joined back on the show by Dave Jenyns, from Melbourne SEO Services, who is the author of newly launched book, Authority Content. You may remember Dave from all the way back to episodes 003, 004 and 005 of Toolbox Talks, where he spoke about many of the amazing principles that he has outlined in his book. Do yourself a favour and check out those episodes if you missed them. They're seriously good. The concept behind 'Authority Content' is applicable to any industry, or vertical and Dave is a master of communication. I know you'll love this podcast and if you do, be sure to leave us some comments. See omnystudio.com/listener for privacy information.

David Jenyns On Authority Content – (Plus A Special Giveaway!) — Part 2 of 2 Share this Episode Click To Tweet  Share on Facebook Links Mentioned www.callashroy.com productiveinsights.com/david-jenyns-3 http://www.authoritycontent.com/ http://www.melbourneseoservices.com/ https://www.ted.com/tedx/events/18301 https://buffer.com/app https://www.rev.com/ https://www.amazon.com/ https://www.youtube.com/ Related Podcast Episodes 029. What Is SEO and How To Integrate It with Your Content Marketing Strategy – with David Jenyns […]

David Jenyns On Authority Content - (Plus A Special Giveaway!) Part 2

David Jenyns On Authority Content – Book Release 11th August 2016 Share this Episode Click To Tweet  Share on Facebook Links Mentioned www.callashroy.com productiveinsights.com/david-jenyns-3 http://www.authoritycontent.com/ http://www.melbourneseoservices.com/ https://www.ted.com/tedx/events/18301 https://buffer.com/app Related Podcast Episodes 029. What Is SEO and How To Integrate It with Your Content Marketing Strategy – with David Jenyns 030. How to Use Frameworks to […]

​​In Episode 018 Ray Milidoni of the Razor Sharp Show meets David Jenyns author of the book Authority Content. David’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most love sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from developing and branching retail stores, to found one of Australia’s most trusted digital agencies, Melbourne SEO and Video. Recognised as a high achieving entrepreneur, you will find many of David’s keynote presentations on YouTube including: TEDx, WordCamp and Problogger. Show NotesSee omnystudio.com/listener for privacy information.

David Jenyns On Authority Content

In today's show, we go over how you can create your first authority content marketing campaign. Authority Content Marketing is a series of content pieces that are specifically designed to increase your authority positioning. This is type of campaign is a hybrid of our style of our authority marketing, and content marketing which has been exploding […] The post 6 Steps To Get New Clients With Authority Content Marketing appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #19, we're continuing our Authority Content series by detailing exactly how you can add authority to your content. We explain how to make the core focus of your content really becoming the educator and advocate for your audience. We'll talk about how to use a “humble brag” in your content to build your authority. […] The post Adding Authority to Your Content appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #18, we're continuing our Authority Content series by  laying out a mindmap (download it here) on how to claim your authority through re-purposing content. We actually get into the tactical side of what to do with it, where to put it, and how to use it. We'll put together a battle strategy for your […] The post The Authority Content Mindmap appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #17, we're continuing our Authority Content series by giving you the secrets to re-purposing your existing content. You'll find out the secret to “The Content Hat Trick”, by learning how to create content that you can use in at least three different ways. We'll even tell you the four things you should always […] The post The Content Hat Trick appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #16, we're kicking off our Authority Content series by going into great detail about how you can put yourself out there as an educator and advocate for your audience. We'll explain how to develop your authority avatar and project your voice in a way that is consistent with your message. You'll also find […] The post Going Beyond the Logos: How to Develop Your True Authority appeared first on Authority Alchemy | Authority Marketing Tactics.

This audiobook accompanies our week #4 Authority Content Kindle e-book and the week #4 Authority Content video inside the Inner Circle. The post 26WP Week #4: SEO Keyword Research [AUDIOBOOKS] appeared first on 26-Week Digital Marketing Plan.