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The Hidden Drain on Your Ad Budget - Fighting Ad Fraud  Guest: Rich Kahn - Co-Founder & CEO of Anura Host: Marcia Riner - Business Growth Strategist of Infinite Profit®

GODDAMMIT RYAN REYNOLDS. WHAT DO YOU WANT? CUT TO: [Cofee is being made.] Oops, I Did It Again - Britney Spears [There are no pants involved.] …this is it, isn't it? What. Season 10 This is the movie before season 10 [Cofee is being enjoyed.] I want to go on high concept adventures through space and time. [There are still no pants involved.] What are you, Ryan Reynolds? A TV host? (sipping coffee) Let's just say I put in my time. —and until the seething, burning hate in your eyes returns, this conversation is over. It never left! So that's what strike force 5 does. ⚡️ Well then, this conversation is still over—because I have better shit to do. [Strike Force 4.5] Getting awesome parts in awesome movies for our friends—yes. Strike force 5–no. What do you mean ‘no' We kicked Jimmy out. Which Jimmy? Shouldn't matter. You know which. Shouldn't matter—okay— just— do the bit. What. The BIT, Ugh, alright. We meet again. Multiple actual actors are stuck in the actual world of Sesame Street, which— Admittedly, this is okay. —seems awesome at first, but after awhile… Ok. This [censored] gets deep. Not that bit! The other bit. I can't do that bit right now. What the fuck? Why not? Because, I'm not wearing pants. Did it work. FUCK YOU RYAN REYNOLDS, GODDAMMIT. So, we meet again. GET OUT. If I was a horse, I'd kick you in the face. Shit, if you were a horse, I'd kick you. And I love fucking horses. You love fucking horses?! You know what? I still might. Get over behind me and a little lower to the ground. You don't want that. No, you dont want that; I'm still holding in a fart. For four seasons? Meet me at the four seasons. For what? Because, global warming is a bitch and I want to take ironic memory photos for momentos. WHAT THE FUCK ARE YOU DOING HERE? Same thing you are. (Sips coffee) You smell like baggage and unpaid debt. The Cosmic Avenger takes off his wedding band to prepare to fight; He places it on the table, and it begins to glow and float, growing as it begins to levitate and gravitate towards his opponent, [a mysterious multidimensional alien], who stands undefeated. The ring swells to the size of a large golden halo, sitting itself atop the head of his opponent, and though momentarily caught in the midsts of being in awe, the halo drops over his opponents head and onto their shoulders, tightening into a collar around their neck—beams of light attach to the collar like chained leashes and seven dieties drag his opponent away. The Cosmic Avenger stands in confusion, before asking, …what does that mean? A DRAW! (We'll see.) Ultralight beam>< oops I did it again. But play the video, right? That, and the Rick Roll. (Courtesy of Jesus Christ The Savior, Inc.) SUNNI BLU MorGIE. What! GODDAMMIT SUNNÏ WHAT! This memo says I'm starting opposite Ryan Reynolds in an upcoming action and adventure flick. Yes, that's correct. No, it isn't, Majilla!!! Why isn't it, Sunni? I can't star opposite Ryan Reynolds. Well, why not? CAUSE I'M GAY. Lil bitz So I was listening to Kanye Weat* Yes. I was listening to Kanye West, and he's talking about cheating on Kim, Like, out loud— And I get dumb curious, so I ask Google Google, why are dudes so obsessed with models— I typed that in and hit search, and the whole thing just freezes. Even Google doesn't have a fucking answer for the intrinsic stupidity that is the hardwiring of the modern man. You ever look at like Greek sculptures, or Roman Arcitecture and realize the women aren't fucking twigs? They're not sticks! They're like muscular, and thick, and mad healthy looking. And that's weird to me. That at one point men were wired to be attracted to healthy looking women— But now the ideal for perfection is like 110 lbs and if you're anywhere between 5'1 and 5'11 that's ideal. That's nuts to me. So you're just trying to like, put your dick through the bitch!? Yes. I can actually see my 5 inch penis on the other side of this woman as I penetrate her. Good job, guys. Meet me at Equinox; The Hudson Yards Location- 7:05 Sharp. Alright. EQUINOX FITNESS. HUDSON YARDS. NEW YORK CITY. DAY Not this side, that side. What do you mean. This is the fitness section. You said Equinox… We're going to the hotel. SUNNI BLU You ever been to pound town? Weather's great right now. I ain't going outside now, I got a new strike force, Four door, 5 clowns. Ohhhhhhhh. Shout out to Jimmy O! Don't shout out to Jimmy, no He back to back too many hooooeeess— You know I'm talkin bout his show Go stream Tonight though. No thanks. Ben and Jerry's tonight doe. AHEM. Gazuntite. Listen— Ryan Reynolds is the devil. I knew it. You knew that already? Yeah. Great, so is he through with Jimmy Fallon then? Uh, I guess. That's great, I gotta go rehearse these lines. Okay? Oh and Jimmy. Yes. Find some pants. MEANWHILE. DAVID LETTERMAN MWAHAHAHAHAHAHAHA HUAHAHAHAHAHAHAHHA! That's more like it. Okay, but following up on before. THE COMIC AGENGER does not need an evil laugh. Hey, Jimmy. Mwahaha.. Damn. Okay. Look, I just found out that dude's evil laugh is actually just…his regular laugh. How do you mean? Have you ever heard Jimmy Fallon laugh? Play the clip. [JIMMY FALLON's actual laugh is terryfying and meniacal. ] You're a menace. You lost me. Whatever dog, I'll have all of you I'll ever need with AI. CUT TO: [Squirts soy sauce into Jimmy Fallon's squinty ass eyes.] AGGGHHHH. MY EYES. Quit friggin squinting. I'm not squinting! These are just my eyes! I hope you die. So. You're officially a literary genius. What are you going to do with that? I don't know? Die? Hahaha, she's Jewish! The entirety of the world of LEGENDS and enter the multiverse becomes a backdrop for Jimmy Kimmel's Latest Late Late Show Is that what it's called? I don't…give a fuck. He acts throughout the season as a literal comic relief, almost always only arriving as disaster and despair have stricken, and at the absolutely worst possible moment— AGH—MY EYES! Your squinty eyes. *also squints* AH WHAT THE [CENSORED] WHY ARE YOU STILL CENSORED?! Didn't they fire you from NBC? I'M CENSORED IN ANYTHING THAT MIGHT BE LATER SYNDICATED— [FUCK] (but censored) Is that what you're squinting at?! ITS IN MY CONTRACT, I AM NOT SQUINTING THESE ARE MY ACTUAL EYES. Fuck you, Jimmy. If I thought you had balls, I'd kick you in them right now. [EXPLITIVE] YOUR FACE. What are you, Chinese? THIS IS VERY OFFENSIVE. Hush, Yao Ming. YOURE JUST MAKING IT WORSE. Do you want any soy sauce in your noodles? This is classic ritual torture. You hush, too Billie— I need you to coconut oil the cornbread. Cornbread with noodles?! I didn't hear any complaints when I went over today's menu earlier while you two were at karaoke, almost getting along just fine. CUT TO: FLASHBACK, EARLIER I'm making noodles with cornbread, any suggestions. PSYCHO KILLER! FAH-FAH-FAH-FAH-FAH-FAH You're off pitch. I HAVE PERFECT PITCH. FA-FA You're flat. Eat a dick. Ugh. Yo, G, what's for lunch? [standing in the doorway awkwardly with a spatula] Oh, I get it— G stands for Flashback within a flashback: Tha God. I'm not calling you that. Why not? That's what you've been calling me for decades— now that I'm in a person, it makes any difference? Yeah, that person. Something's different. You don't say. It's my eyes. Something's — different. Oh, it's nothing— just the very slightest more blue. Blue, did you say? RYAN REYNOLDS (As Archer) You'll mark the hour at which it begins, With this, A solemn sustained and prolonged note Which cherishes your argument, That all art must come undone, Foraged in truth, And bound by light With sanctity. CHORUS Here here! Greetings, dear Chorus, Or have you named your honored hut—? The gathering of all bound by the Gods Who are astounded at our haste making! CHORUS To tide! To tide and fare not my good; Fare not my brethren, come cut to fire; In aught to honor thy shallow grazing, And there, the art had sunk, Though weeping cottons in the Weat, For fortune, to arch, ire. For certain, and for gathered have you waiting— Crisp air and our attire, to call tonight, The very moon to whom the stars melt, Though pacing off and appearing as none but small like, Off in the thunderous wonders of us, Beyond earth, Another path which light, And art must honor. Hear you, And faring great to those requested our service, Bone marrow, and silk wi‘d blood Forsaken, as all have heard by now, Enchantments and forced sermons, And with wit does honor I, Gasping for staging, Present but here not yet, The after wish of heart, you I does followeth, Daring to know thy name, As Kingdom come, And yet, You are not— Still dark the womb of haven't made, And saying, ‘Are I not of my father and mother, Or neither?' To honor once at dusk, my own coming as one And at dawn, my own night in the wake in death of days, Sure to end for not I wake, as fair health does hold My farewells and yonder says, Oh how I, And are you— The game at hand. And now, our honor. SEAN EVANS (As Tallymaede) —Bur first, we feast. [The chorus cheers with great elation.] Who the fuck ordered Greek Theatre cold opens? Jesus Christ, party of 1. I don't know. ‍♀️ I was fasting. I meant— ahem— Party of three. LEGENDS {Enter The Multiverse} [The Festival Project.™] COPYRIGHT © THE FESTIVAL PROJECT 2024 ALL RIGHTS RESERVED. ©

GODDAMMIT RYAN REYNOLDS. WHAT DO YOU WANT? CUT TO: [Cofee is being made.] Oops, I Did It Again - Britney Spears [There are no pants involved.] …this is it, isn't it? What. Season 10 This is the movie before season 10 [Cofee is being enjoyed.] I want to go on high concept adventures through space and time. [There are still no pants involved.] What are you, Ryan Reynolds? A TV host? (sipping coffee) Let's just say I put in my time. —and until the seething, burning hate in your eyes returns, this conversation is over. It never left! So that's what strike force 5 does. ⚡️ Well then, this conversation is still over—because I have better shit to do. [Strike Force 4.5] Getting awesome parts in awesome movies for our friends—yes. Strike force 5–no. What do you mean ‘no' We kicked Jimmy out. Which Jimmy? Shouldn't matter. You know which. Shouldn't matter—okay— just— do the bit. What. The BIT, Ugh, alright. We meet again. Multiple actual actors are stuck in the actual world of Sesame Street, which— Admittedly, this is okay. —seems awesome at first, but after awhile… Ok. This [censored] gets deep. Not that bit! The other bit. I can't do that bit right now. What the fuck? Why not? Because, I'm not wearing pants. Did it work. FUCK YOU RYAN REYNOLDS, GODDAMMIT. So, we meet again. GET OUT. If I was a horse, I'd kick you in the face. Shit, if you were a horse, I'd kick you. And I love fucking horses. You love fucking horses?! You know what? I still might. Get over behind me and a little lower to the ground. You don't want that. No, you dont want that; I'm still holding in a fart. For four seasons? Meet me at the four seasons. For what? Because, global warming is a bitch and I want to take ironic memory photos for momentos. WHAT THE FUCK ARE YOU DOING HERE? Same thing you are. (Sips coffee) You smell like baggage and unpaid debt. The Cosmic Avenger takes off his wedding band to prepare to fight; He places it on the table, and it begins to glow and float, growing as it begins to levitate and gravitate towards his opponent, [a mysterious multidimensional alien], who stands undefeated. The ring swells to the size of a large golden halo, sitting itself atop the head of his opponent, and though momentarily caught in the midsts of being in awe, the halo drops over his opponents head and onto their shoulders, tightening into a collar around their neck—beams of light attach to the collar like chained leashes and seven dieties drag his opponent away. The Cosmic Avenger stands in confusion, before asking, …what does that mean? A DRAW! (We'll see.) Ultralight beam>< oops I did it again. But play the video, right? That, and the Rick Roll. (Courtesy of Jesus Christ The Savior, Inc.) SUNNI BLU MorGIE. What! GODDAMMIT SUNNÏ WHAT! This memo says I'm starting opposite Ryan Reynolds in an upcoming action and adventure flick. Yes, that's correct. No, it isn't, Majilla!!! Why isn't it, Sunni? I can't star opposite Ryan Reynolds. Well, why not? CAUSE I'M GAY. Lil bitz So I was listening to Kanye Weat* Yes. I was listening to Kanye West, and he's talking about cheating on Kim, Like, out loud— And I get dumb curious, so I ask Google Google, why are dudes so obsessed with models— I typed that in and hit search, and the whole thing just freezes. Even Google doesn't have a fucking answer for the intrinsic stupidity that is the hardwiring of the modern man. You ever look at like Greek sculptures, or Roman Arcitecture and realize the women aren't fucking twigs? They're not sticks! They're like muscular, and thick, and mad healthy looking. And that's weird to me. That at one point men were wired to be attracted to healthy looking women— But now the ideal for perfection is like 110 lbs and if you're anywhere between 5'1 and 5'11 that's ideal. That's nuts to me. So you're just trying to like, put your dick through the bitch!? Yes. I can actually see my 5 inch penis on the other side of this woman as I penetrate her. Good job, guys. Meet me at Equinox; The Hudson Yards Location- 7:05 Sharp. Alright. EQUINOX FITNESS. HUDSON YARDS. NEW YORK CITY. DAY Not this side, that side. What do you mean. This is the fitness section. You said Equinox… We're going to the hotel. SUNNI BLU You ever been to pound town? Weather's great right now. I ain't going outside now, I got a new strike force, Four door, 5 clowns. Ohhhhhhhh. Shout out to Jimmy O! Don't shout out to Jimmy, no He back to back too many hooooeeess— You know I'm talkin bout his show Go stream Tonight though. No thanks. Ben and Jerry's tonight doe. AHEM. Gazuntite. Listen— Ryan Reynolds is the devil. I knew it. You knew that already? Yeah. Great, so is he through with Jimmy Fallon then? Uh, I guess. That's great, I gotta go rehearse these lines. Okay? Oh and Jimmy. Yes. Find some pants. MEANWHILE. DAVID LETTERMAN MWAHAHAHAHAHAHAHA HUAHAHAHAHAHAHAHHA! That's more like it. Okay, but following up on before. THE COMIC AGENGER does not need an evil laugh. Hey, Jimmy. Mwahaha.. Damn. Okay. Look, I just found out that dude's evil laugh is actually just…his regular laugh. How do you mean? Have you ever heard Jimmy Fallon laugh? Play the clip. [JIMMY FALLON's actual laugh is terryfying and meniacal. ] You're a menace. You lost me. Whatever dog, I'll have all of you I'll ever need with AI. CUT TO: [Squirts soy sauce into Jimmy Fallon's squinty ass eyes.] AGGGHHHH. MY EYES. Quit friggin squinting. I'm not squinting! These are just my eyes! I hope you die. So. You're officially a literary genius. What are you going to do with that? I don't know? Die? Hahaha, she's Jewish! The entirety of the world of LEGENDS and enter the multiverse becomes a backdrop for Jimmy Kimmel's Latest Late Late Show Is that what it's called? I don't…give a fuck. He acts throughout the season as a literal comic relief, almost always only arriving as disaster and despair have stricken, and at the absolutely worst possible moment— AGH—MY EYES! Your squinty eyes. *also squints* AH WHAT THE [CENSORED] WHY ARE YOU STILL CENSORED?! Didn't they fire you from NBC? I'M CENSORED IN ANYTHING THAT MIGHT BE LATER SYNDICATED— [FUCK] (but censored) Is that what you're squinting at?! ITS IN MY CONTRACT, I AM NOT SQUINTING THESE ARE MY ACTUAL EYES. Fuck you, Jimmy. If I thought you had balls, I'd kick you in them right now. [EXPLITIVE] YOUR FACE. What are you, Chinese? THIS IS VERY OFFENSIVE. Hush, Yao Ming. YOURE JUST MAKING IT WORSE. Do you want any soy sauce in your noodles? This is classic ritual torture. You hush, too Billie— I need you to coconut oil the cornbread. Cornbread with noodles?! I didn't hear any complaints when I went over today's menu earlier while you two were at karaoke, almost getting along just fine. CUT TO: FLASHBACK, EARLIER I'm making noodles with cornbread, any suggestions. PSYCHO KILLER! FAH-FAH-FAH-FAH-FAH-FAH You're off pitch. I HAVE PERFECT PITCH. FA-FA You're flat. Eat a dick. Ugh. Yo, G, what's for lunch? [standing in the doorway awkwardly with a spatula] Oh, I get it— G stands for Flashback within a flashback: Tha God. I'm not calling you that. Why not? That's what you've been calling me for decades— now that I'm in a person, it makes any difference? Yeah, that person. Something's different. You don't say. It's my eyes. Something's — different. Oh, it's nothing— just the very slightest more blue. Blue, did you say? RYAN REYNOLDS (As Archer) You'll mark the hour at which it begins, With this, A solemn sustained and prolonged note Which cherishes your argument, That all art must come undone, Foraged in truth, And bound by light With sanctity. CHORUS Here here! Greetings, dear Chorus, Or have you named your honored hut—? The gathering of all bound by the Gods Who are astounded at our haste making! CHORUS To tide! To tide and fare not my good; Fare not my brethren, come cut to fire; In aught to honor thy shallow grazing, And there, the art had sunk, Though weeping cottons in the Weat, For fortune, to arch, ire. For certain, and for gathered have you waiting— Crisp air and our attire, to call tonight, The very moon to whom the stars melt, Though pacing off and appearing as none but small like, Off in the thunderous wonders of us, Beyond earth, Another path which light, And art must honor. Hear you, And faring great to those requested our service, Bone marrow, and silk wi‘d blood Forsaken, as all have heard by now, Enchantments and forced sermons, And with wit does honor I, Gasping for staging, Present but here not yet, The after wish of heart, you I does followeth, Daring to know thy name, As Kingdom come, And yet, You are not— Still dark the womb of haven't made, And saying, ‘Are I not of my father and mother, Or neither?' To honor once at dusk, my own coming as one And at dawn, my own night in the wake in death of days, Sure to end for not I wake, as fair health does hold My farewells and yonder says, Oh how I, And are you— The game at hand. And now, our honor. SEAN EVANS (As Tallymaede) —Bur first, we feast. [The chorus cheers with great elation.] Who the fuck ordered Greek Theatre cold opens? Jesus Christ, party of 1. I don't know. ‍♀️ I was fasting. I meant— ahem— Party of three. LEGENDS {Enter The Multiverse} [The Festival Project.™] COPYRIGHT © THE FESTIVAL PROJECT 2024 ALL RIGHTS RESERVED. ©

GODDAMMIT RYAN REYNOLDS. WHAT DO YOU WANT? CUT TO: [Cofee is being made.] Oops, I Did It Again - Britney Spears [There are no pants involved.] …this is it, isn't it? What. Season 10 This is the movie before season 10 [Cofee is being enjoyed.] I want to go on high concept adventures through space and time. [There are still no pants involved.] What are you, Ryan Reynolds? A TV host? (sipping coffee) Let's just say I put in my time. —and until the seething, burning hate in your eyes returns, this conversation is over. It never left! So that's what strike force 5 does. ⚡️ Well then, this conversation is still over—because I have better shit to do. [Strike Force 4.5] Getting awesome parts in awesome movies for our friends—yes. Strike force 5–no. What do you mean ‘no' We kicked Jimmy out. Which Jimmy? Shouldn't matter. You know which. Shouldn't matter—okay— just— do the bit. What. The BIT, Ugh, alright. We meet again. Multiple actual actors are stuck in the actual world of Sesame Street, which— Admittedly, this is okay. —seems awesome at first, but after awhile… Ok. This [censored] gets deep. Not that bit! The other bit. I can't do that bit right now. What the fuck? Why not? Because, I'm not wearing pants. Did it work. FUCK YOU RYAN REYNOLDS, GODDAMMIT. So, we meet again. GET OUT. If I was a horse, I'd kick you in the face. Shit, if you were a horse, I'd kick you. And I love fucking horses. You love fucking horses?! You know what? I still might. Get over behind me and a little lower to the ground. You don't want that. No, you dont want that; I'm still holding in a fart. For four seasons? Meet me at the four seasons. For what? Because, global warming is a bitch and I want to take ironic memory photos for momentos. WHAT THE FUCK ARE YOU DOING HERE? Same thing you are. (Sips coffee) You smell like baggage and unpaid debt. The Cosmic Avenger takes off his wedding band to prepare to fight; He places it on the table, and it begins to glow and float, growing as it begins to levitate and gravitate towards his opponent, [a mysterious multidimensional alien], who stands undefeated. The ring swells to the size of a large golden halo, sitting itself atop the head of his opponent, and though momentarily caught in the midsts of being in awe, the halo drops over his opponents head and onto their shoulders, tightening into a collar around their neck—beams of light attach to the collar like chained leashes and seven dieties drag his opponent away. The Cosmic Avenger stands in confusion, before asking, …what does that mean? A DRAW! (We'll see.) Ultralight beam>< oops I did it again. But play the video, right? That, and the Rick Roll. (Courtesy of Jesus Christ The Savior, Inc.) SUNNI BLU MorGIE. What! GODDAMMIT SUNNÏ WHAT! This memo says I'm starting opposite Ryan Reynolds in an upcoming action and adventure flick. Yes, that's correct. No, it isn't, Majilla!!! Why isn't it, Sunni? I can't star opposite Ryan Reynolds. Well, why not? CAUSE I'M GAY. Lil bitz So I was listening to Kanye Weat* Yes. I was listening to Kanye West, and he's talking about cheating on Kim, Like, out loud— And I get dumb curious, so I ask Google Google, why are dudes so obsessed with models— I typed that in and hit search, and the whole thing just freezes. Even Google doesn't have a fucking answer for the intrinsic stupidity that is the hardwiring of the modern man. You ever look at like Greek sculptures, or Roman Arcitecture and realize the women aren't fucking twigs? They're not sticks! They're like muscular, and thick, and mad healthy looking. And that's weird to me. That at one point men were wired to be attracted to healthy looking women— But now the ideal for perfection is like 110 lbs and if you're anywhere between 5'1 and 5'11 that's ideal. That's nuts to me. So you're just trying to like, put your dick through the bitch!? Yes. I can actually see my 5 inch penis on the other side of this woman as I penetrate her. Good job, guys. Meet me at Equinox; The Hudson Yards Location- 7:05 Sharp. Alright. EQUINOX FITNESS. HUDSON YARDS. NEW YORK CITY. DAY Not this side, that side. What do you mean. This is the fitness section. You said Equinox… We're going to the hotel. SUNNI BLU You ever been to pound town? Weather's great right now. I ain't going outside now, I got a new strike force, Four door, 5 clowns. Ohhhhhhhh. Shout out to Jimmy O! Don't shout out to Jimmy, no He back to back too many hooooeeess— You know I'm talkin bout his show Go stream Tonight though. No thanks. Ben and Jerry's tonight doe. AHEM. Gazuntite. Listen— Ryan Reynolds is the devil. I knew it. You knew that already? Yeah. Great, so is he through with Jimmy Fallon then? Uh, I guess. That's great, I gotta go rehearse these lines. Okay? Oh and Jimmy. Yes. Find some pants. MEANWHILE. DAVID LETTERMAN MWAHAHAHAHAHAHAHA HUAHAHAHAHAHAHAHHA! That's more like it. Okay, but following up on before. THE COMIC AGENGER does not need an evil laugh. Hey, Jimmy. Mwahaha.. Damn. Okay. Look, I just found out that dude's evil laugh is actually just…his regular laugh. How do you mean? Have you ever heard Jimmy Fallon laugh? Play the clip. [JIMMY FALLON's actual laugh is terryfying and meniacal. ] You're a menace. You lost me. Whatever dog, I'll have all of you I'll ever need with AI. CUT TO: [Squirts soy sauce into Jimmy Fallon's squinty ass eyes.] AGGGHHHH. MY EYES. Quit friggin squinting. I'm not squinting! These are just my eyes! I hope you die. So. You're officially a literary genius. What are you going to do with that? I don't know? Die? Hahaha, she's Jewish! The entirety of the world of LEGENDS and enter the multiverse becomes a backdrop for Jimmy Kimmel's Latest Late Late Show Is that what it's called? I don't…give a fuck. He acts throughout the season as a literal comic relief, almost always only arriving as disaster and despair have stricken, and at the absolutely worst possible moment— AGH—MY EYES! Your squinty eyes. *also squints* AH WHAT THE [CENSORED] WHY ARE YOU STILL CENSORED?! Didn't they fire you from NBC? I'M CENSORED IN ANYTHING THAT MIGHT BE LATER SYNDICATED— [FUCK] (but censored) Is that what you're squinting at?! ITS IN MY CONTRACT, I AM NOT SQUINTING THESE ARE MY ACTUAL EYES. Fuck you, Jimmy. If I thought you had balls, I'd kick you in them right now. [EXPLITIVE] YOUR FACE. What are you, Chinese? THIS IS VERY OFFENSIVE. Hush, Yao Ming. YOURE JUST MAKING IT WORSE. Do you want any soy sauce in your noodles? This is classic ritual torture. You hush, too Billie— I need you to coconut oil the cornbread. Cornbread with noodles?! I didn't hear any complaints when I went over today's menu earlier while you two were at karaoke, almost getting along just fine. CUT TO: FLASHBACK, EARLIER I'm making noodles with cornbread, any suggestions. PSYCHO KILLER! FAH-FAH-FAH-FAH-FAH-FAH You're off pitch. I HAVE PERFECT PITCH. FA-FA You're flat. Eat a dick. Ugh. Yo, G, what's for lunch? [standing in the doorway awkwardly with a spatula] Oh, I get it— G stands for Flashback within a flashback: Tha God. I'm not calling you that. Why not? That's what you've been calling me for decades— now that I'm in a person, it makes any difference? Yeah, that person. Something's different. You don't say. It's my eyes. Something's — different. Oh, it's nothing— just the very slightest more blue. Blue, did you say? RYAN REYNOLDS (As Archer) You'll mark the hour at which it begins, With this, A solemn sustained and prolonged note Which cherishes your argument, That all art must come undone, Foraged in truth, And bound by light With sanctity. CHORUS Here here! Greetings, dear Chorus, Or have you named your honored hut—? The gathering of all bound by the Gods Who are astounded at our haste making! CHORUS To tide! To tide and fare not my good; Fare not my brethren, come cut to fire; In aught to honor thy shallow grazing, And there, the art had sunk, Though weeping cottons in the Weat, For fortune, to arch, ire. For certain, and for gathered have you waiting— Crisp air and our attire, to call tonight, The very moon to whom the stars melt, Though pacing off and appearing as none but small like, Off in the thunderous wonders of us, Beyond earth, Another path which light, And art must honor. Hear you, And faring great to those requested our service, Bone marrow, and silk wi‘d blood Forsaken, as all have heard by now, Enchantments and forced sermons, And with wit does honor I, Gasping for staging, Present but here not yet, The after wish of heart, you I does followeth, Daring to know thy name, As Kingdom come, And yet, You are not— Still dark the womb of haven't made, And saying, ‘Are I not of my father and mother, Or neither?' To honor once at dusk, my own coming as one And at dawn, my own night in the wake in death of days, Sure to end for not I wake, as fair health does hold My farewells and yonder says, Oh how I, And are you— The game at hand. And now, our honor. SEAN EVANS (As Tallymaede) —Bur first, we feast. [The chorus cheers with great elation.] Who the fuck ordered Greek Theatre cold opens? Jesus Christ, party of 1. I don't know. ‍♀️ I was fasting. I meant— ahem— Party of three. LEGENDS {Enter The Multiverse} [The Festival Project.™] COPYRIGHT © THE FESTIVAL PROJECT 2024 ALL RIGHTS RESERVED. ©

I'm thinking maybe we should end tonight early, while everything's still on a high note. You call that a high note. Everything is high to me. You said it, not me. You may as well have said it. I supplemented it. You, Are a temporary fix for a permanent problem Art on my wall, And a star on my walk— A room full of boredom, A clause in a contract No more than just Four words, All of four letters, All perfect. Why the pause? I've been Looking at this show As if it were a box of darkness Waiting to be unlodged From my corpse, Or rather, even Sarcophagus, As it were, The words and characters had formed Over me, more like a storm Though I had submerged under the surface Only to learn that I had Learned that somehow I could breathe under water And stay there forever, If I wanted, A shadow of showmanship, The fear of being further pursecuted For having infinitely discovered such inspiration In such an offhand Person Sure, not as eloquent as my usual entries, But this soliloquy, I beg of you— Is more of syllables You see? I have hatred in my heart That has flowered into my mind As some sort of algorithmic cursemark Where hereunto Even Google taunts me; Reminding me of my own failure, Sure of all my debts, Ugliness, and lack of money Assuring that I will Probably never Make it in show business. I'm drained just sitting here, still and surrounded by The working clsss cotezens Who parade around as if Doing something noteworthy By feeding the machine And playing along With the recfomensations Of doctors Sponsored by pharmaceutical companies And invested in politicians With racist policies and intentions To exterminate psychologically Only the brownest and brazen enough To know better than To follow the orders of A robotic and problematic —I'll stop you there It's three syllables. What are they I'll think on it under warm water And hope that this 8 year old scar Is unswollen By nightfall tomorrow. —it's a curse, or what? No, it's the government . The laws of karma affect all power and control beyond a magicians natural limitations and inhibitions. Just for shits and giggles, They planted the demons The shamans, And all of the actors They bought out The psychological terrorism Began when she had indeed Fallen by his hand— A fist at best But may have as well been The bullet of a gun. She spoke openly of social reform And affordable housing, Equality, And economically priced produce. —so they tried to murder her— On numerous occasions But couldn't. They started a war With a mother Who never believed in nothing And had lost Children To God itself. They waged war with an army of robots Using telephone service And terms of agreement They sent stalkers Who spoke of shamans And acted like demons Agents who Remembered The names of people Past And present None forgotten Witnesses to what had happened Burned notebooks And credibility clauses. God never forgot her But often brought warnings Of those that had come for her They painted a picture of mental illness and poverty, And with every hope, Forced the suicide Knowing that she'd leave her son a fortune— —but had not known, The gold was of the fools type— As was his father. The barrel of the gun Was the punching bag And the thinking horns The slamming doors $49 Dollar whores And interceptions of brainwaves The assasination Was purely a psychological thriller— The will had an omen That no money Would fall to the hands of The man Who had hurt her In front of her sons. So the world went on Without a mother Or without a God As they all had worshipped The opposite for so long That true love Has become Obsolete —like an old iPhone With a broken screen As a metaphore For generation Z Her body was the equivalent Of the thing you don't need But once used daily And couldn't have gone anywhere Without it A suicide seemed The only way To escape the debt And the only thing She used to love Was music Now, Just like her son It was just a job— And the worst part was Both things Cost too much To afford it The legend continues With having to record everything— When the recording stops The world attacks And anxiety takes over everything Once she starts to sing The people start coughing The lights start flashing The doors start slamming And the name of her son's father Whispers over and over Like the sound of her mother popping gum And sighing eggaderatedly in agony. It's a competition On a planet With 8 billion people Who all believe that (((Whatever they believe)) And it must be true. It's a competition On a planet With I billion people Who all believe that (((God))) It must be -Ū. I didn't come here to be a messiah Or leave tire marks With my scuffed up Nikes Rounding the corner Out of Whole Foods market Like I stole something Only to come Back to the office To be greeted by shopping carts full of garbage Bad music on low quality speakers And trash under All of the ugly parked cars On the sidewalk White girls will boycott this series Because of how honest I am About how toxic they are With their microexpressions And arrogance In public. (It's just race-relations.) Where am I?! Apparently, I'm a vegetable in a coma. Right… So you won't just mind if I— No, not at all. Focus shifting is an aspect of multidimentionality in which a subject becomes perceptionally hyper focused with a seperate intention from previous projects or interests in order to better develop the consistency and understanding of the overal idea or process of creating, designing, building, or adding to various tasks and projects, with the overall realization that focus shifting to enhance the quality or oucome of one process may increase the likelihood of success in another— a more long-term of understanding multitasking, the in depth nature of focus shifting requires the extention of a project within the circumstantial purpose of completing or building on another, with the intention to return to the original task or subject with further tools, understanding, and conceptual awareness of the completed concept on a broad spectrum. vent, baby keem (Happy Accidents Remix) {Enter The Multiverse} [The Festival Project.™] COPYRIGHT © THE FESTIVAL PROJECT 2019-2024 | THE COMPLEX COLLECTIVE. © ALL RIGHTS RESERVED. © -Ū.

I'm thinking maybe we should end tonight early, while everything's still on a high note. You call that a high note. Everything is high to me. You said it, not me. You may as well have said it. I supplemented it. You, Are a temporary fix for a permanent problem Art on my wall, And a star on my walk— A room full of boredom, A clause in a contract No more than just Four words, All of four letters, All perfect. Why the pause? I've been Looking at this show As if it were a box of darkness Waiting to be unlodged From my corpse, Or rather, even Sarcophagus, As it were, The words and characters had formed Over me, more like a storm Though I had submerged under the surface Only to learn that I had Learned that somehow I could breathe under water And stay there forever, If I wanted, A shadow of showmanship, The fear of being further pursecuted For having infinitely discovered such inspiration In such an offhand Person Sure, not as eloquent as my usual entries, But this soliloquy, I beg of you— Is more of syllables You see? I have hatred in my heart That has flowered into my mind As some sort of algorithmic cursemark Where hereunto Even Google taunts me; Reminding me of my own failure, Sure of all my debts, Ugliness, and lack of money Assuring that I will Probably never Make it in show business. I'm drained just sitting here, still and surrounded by The working clsss cotezens Who parade around as if Doing something noteworthy By feeding the machine And playing along With the recfomensations Of doctors Sponsored by pharmaceutical companies And invested in politicians With racist policies and intentions To exterminate psychologically Only the brownest and brazen enough To know better than To follow the orders of A robotic and problematic —I'll stop you there It's three syllables. What are they I'll think on it under warm water And hope that this 8 year old scar Is unswollen By nightfall tomorrow. —it's a curse, or what? No, it's the government . The laws of karma affect all power and control beyond a magicians natural limitations and inhibitions. Just for shits and giggles, They planted the demons The shamans, And all of the actors They bought out The psychological terrorism Began when she had indeed Fallen by his hand— A fist at best But may have as well been The bullet of a gun. She spoke openly of social reform And affordable housing, Equality, And economically priced produce. —so they tried to murder her— On numerous occasions But couldn't. They started a war With a mother Who never believed in nothing And had lost Children To God itself. They waged war with an army of robots Using telephone service And terms of agreement They sent stalkers Who spoke of shamans And acted like demons Agents who Remembered The names of people Past And present None forgotten Witnesses to what had happened Burned notebooks And credibility clauses. God never forgot her But often brought warnings Of those that had come for her They painted a picture of mental illness and poverty, And with every hope, Forced the suicide Knowing that she'd leave her son a fortune— —but had not known, The gold was of the fools type— As was his father. The barrel of the gun Was the punching bag And the thinking horns The slamming doors $49 Dollar whores And interceptions of brainwaves The assasination Was purely a psychological thriller— The will had an omen That no money Would fall to the hands of The man Who had hurt her In front of her sons. So the world went on Without a mother Or without a God As they all had worshipped The opposite for so long That true love Has become Obsolete —like an old iPhone With a broken screen As a metaphore For generation Z Her body was the equivalent Of the thing you don't need But once used daily And couldn't have gone anywhere Without it A suicide seemed The only way To escape the debt And the only thing She used to love Was music Now, Just like her son It was just a job— And the worst part was Both things Cost too much To afford it The legend continues With having to record everything— When the recording stops The world attacks And anxiety takes over everything Once she starts to sing The people start coughing The lights start flashing The doors start slamming And the name of her son's father Whispers over and over Like the sound of her mother popping gum And sighing eggaderatedly in agony. It's a competition On a planet With 8 billion people Who all believe that (((Whatever they believe)) And it must be true. It's a competition On a planet With I billion people Who all believe that (((God))) It must be -Ū. I didn't come here to be a messiah Or leave tire marks With my scuffed up Nikes Rounding the corner Out of Whole Foods market Like I stole something Only to come Back to the office To be greeted by shopping carts full of garbage Bad music on low quality speakers And trash under All of the ugly parked cars On the sidewalk White girls will boycott this series Because of how honest I am About how toxic they are With their microexpressions And arrogance In public. (It's just race-relations.) Where am I?! Apparently, I'm a vegetable in a coma. Right… So you won't just mind if I— No, not at all. Focus shifting is an aspect of multidimentionality in which a subject becomes perceptionally hyper focused with a seperate intention from previous projects or interests in order to better develop the consistency and understanding of the overal idea or process of creating, designing, building, or adding to various tasks and projects, with the overall realization that focus shifting to enhance the quality or oucome of one process may increase the likelihood of success in another— a more long-term of understanding multitasking, the in depth nature of focus shifting requires the extention of a project within the circumstantial purpose of completing or building on another, with the intention to return to the original task or subject with further tools, understanding, and conceptual awareness of the completed concept on a broad spectrum. vent, baby keem (Happy Accidents Remix) {Enter The Multiverse} [The Festival Project.™] COPYRIGHT © THE FESTIVAL PROJECT 2019-2024 | THE COMPLEX COLLECTIVE. © ALL RIGHTS RESERVED. © -Ū.

I'm thinking maybe we should end tonight early, while everything's still on a high note. You call that a high note. Everything is high to me. You said it, not me. You may as well have said it. I supplemented it. You, Are a temporary fix for a permanent problem Art on my wall, And a star on my walk— A room full of boredom, A clause in a contract No more than just Four words, All of four letters, All perfect. Why the pause? I've been Looking at this show As if it were a box of darkness Waiting to be unlodged From my corpse, Or rather, even Sarcophagus, As it were, The words and characters had formed Over me, more like a storm Though I had submerged under the surface Only to learn that I had Learned that somehow I could breathe under water And stay there forever, If I wanted, A shadow of showmanship, The fear of being further pursecuted For having infinitely discovered such inspiration In such an offhand Person Sure, not as eloquent as my usual entries, But this soliloquy, I beg of you— Is more of syllables You see? I have hatred in my heart That has flowered into my mind As some sort of algorithmic cursemark Where hereunto Even Google taunts me; Reminding me of my own failure, Sure of all my debts, Ugliness, and lack of money Assuring that I will Probably never Make it in show business. I'm drained just sitting here, still and surrounded by The working clsss cotezens Who parade around as if Doing something noteworthy By feeding the machine And playing along With the recfomensations Of doctors Sponsored by pharmaceutical companies And invested in politicians With racist policies and intentions To exterminate psychologically Only the brownest and brazen enough To know better than To follow the orders of A robotic and problematic —I'll stop you there It's three syllables. What are they I'll think on it under warm water And hope that this 8 year old scar Is unswollen By nightfall tomorrow. —it's a curse, or what? No, it's the government . The laws of karma affect all power and control beyond a magicians natural limitations and inhibitions. Just for shits and giggles, They planted the demons The shamans, And all of the actors They bought out The psychological terrorism Began when she had indeed Fallen by his hand— A fist at best But may have as well been The bullet of a gun. She spoke openly of social reform And affordable housing, Equality, And economically priced produce. —so they tried to murder her— On numerous occasions But couldn't. They started a war With a mother Who never believed in nothing And had lost Children To God itself. They waged war with an army of robots Using telephone service And terms of agreement They sent stalkers Who spoke of shamans And acted like demons Agents who Remembered The names of people Past And present None forgotten Witnesses to what had happened Burned notebooks And credibility clauses. God never forgot her But often brought warnings Of those that had come for her They painted a picture of mental illness and poverty, And with every hope, Forced the suicide Knowing that she'd leave her son a fortune— —but had not known, The gold was of the fools type— As was his father. The barrel of the gun Was the punching bag And the thinking horns The slamming doors $49 Dollar whores And interceptions of brainwaves The assasination Was purely a psychological thriller— The will had an omen That no money Would fall to the hands of The man Who had hurt her In front of her sons. So the world went on Without a mother Or without a God As they all had worshipped The opposite for so long That true love Has become Obsolete —like an old iPhone With a broken screen As a metaphore For generation Z Her body was the equivalent Of the thing you don't need But once used daily And couldn't have gone anywhere Without it A suicide seemed The only way To escape the debt And the only thing She used to love Was music Now, Just like her son It was just a job— And the worst part was Both things Cost too much To afford it The legend continues With having to record everything— When the recording stops The world attacks And anxiety takes over everything Once she starts to sing The people start coughing The lights start flashing The doors start slamming And the name of her son's father Whispers over and over Like the sound of her mother popping gum And sighing eggaderatedly in agony. It's a competition On a planet With 8 billion people Who all believe that (((Whatever they believe)) And it must be true. It's a competition On a planet With I billion people Who all believe that (((God))) It must be -Ū. I didn't come here to be a messiah Or leave tire marks With my scuffed up Nikes Rounding the corner Out of Whole Foods market Like I stole something Only to come Back to the office To be greeted by shopping carts full of garbage Bad music on low quality speakers And trash under All of the ugly parked cars On the sidewalk White girls will boycott this series Because of how honest I am About how toxic they are With their microexpressions And arrogance In public. (It's just race-relations.) Where am I?! Apparently, I'm a vegetable in a coma. Right… So you won't just mind if I— No, not at all. Focus shifting is an aspect of multidimentionality in which a subject becomes perceptionally hyper focused with a seperate intention from previous projects or interests in order to better develop the consistency and understanding of the overal idea or process of creating, designing, building, or adding to various tasks and projects, with the overall realization that focus shifting to enhance the quality or oucome of one process may increase the likelihood of success in another— a more long-term of understanding multitasking, the in depth nature of focus shifting requires the extention of a project within the circumstantial purpose of completing or building on another, with the intention to return to the original task or subject with further tools, understanding, and conceptual awareness of the completed concept on a broad spectrum. vent, baby keem (Happy Accidents Remix) {Enter The Multiverse} [The Festival Project.™] COPYRIGHT © THE FESTIVAL PROJECT 2019-2024 | THE COMPLEX COLLECTIVE. © ALL RIGHTS RESERVED. © -Ū.

Welcome to Top of the Morning by Mint, your weekday newscast that brings you five major stories from the world of business. It's Monday, May 6, 2024. My name is Nelson John. Let's get started: Summer's here and it's vacation time in India, despite the sweltering heat waves and steep airfares. Air travel reached a daily peak in April and it looks like it's going to soar even higher through May and June. Interestingly, the extreme heat hasn't deterred travellers. Destinations traditionally known for their warmth are also attracting tourists. According to industry insiders, who spoke to Mint's aviation correspondent Anu Sharma, this high demand has maintained elevated airfares. Aloke Bajpai, CEO of ixigo, said that there has been no decline in bookings due to the heat wave. In fact, flight searches for May have surged to record highs, with domestic and international flight searches for May and June up 20% and 70%. This uptick in travel is supported by a shift in the mindset of Indian travellers post-COVID, with more frequent travel becoming the norm, helped by the increase in airport accessibility and budget-friendly options.   Tata group's Titan - the popular watchmaker - is gearing up to appoint a new CEO, marking only the fourth time in its 40-year history that it has done so. Currently led by C.K. Venkataraman, Titan is considering three internal candidates for his successor. Venkataraman, set to retire next October when he turns 65, took the helm on  October 1, 2019. He has been granted an extension until the end of December 2025. According to an insider who spoke with Mint's Varun Sood, the candidates in the running are Ajoy Chawla, CEO of the jewellery division which generates 81% of Titan's revenue; Suparna Mitra, CEO of watches and wearables; and Saumen Bhaumik, who leads the eyecare segment. Chawla appears to be the front-runner due to his significant impact on revenue, although Mitra being appointed would mark the first time a woman has taken the CEO role at Titan. Titan started as a watchmaker in a joint venture between Tamil Nadu Industrial Development Corp. and the Tatas in 1984 and has grown into a diversified lifestyle company. Despite the expansion into new business areas like eyewear and perfumes, jewellery remains its core revenue driver.  Having an opinion or protesting for a cause you believe in may cost you a job, if you are a student participating in protests across US universities. Recently, campuses like Columbia University, UCLA, Yale, University of Wisconsin-Madison, and University of Arizona have been buzzing with protests over Israel's actions in Gaza. The protests have taken an occasional violent turn, necessitating police intervention. However, the problem for students seems to be a much bigger one. Recruiters are taking notice of students participating in these demonstrations. Companies are wary of recruiting them, fearing they might struggle to integrate into a workplace where individual viewpoints are often superseded by that of the group, and one must know how to keep their opinions in check. Even Google's in the mix, having let go of employees who protested against its business deals over political issues. Mint's workplace correspondent Devina Sengupta spoke to consulting firms responsible for hiring and HR heads who said they would like to maintain their distance from anyone with political leanings. One senior executive even said that the protesters would end up with a “blotch on their resume.”  2024 has truly been a blockbuster year for TV news channels, starting strong with the Ram temple consecration ceremony in January which spiked viewership and ad rates up to four times for a 10-second spot. Now, with the ongoing elections, channels are gearing up for even bigger gains. They've lined up everything from on-the-ground reporting and expert panels to interviews with key political figures and special election shows. It's all about covering every angle of the national and regional political scenes, and media experts are expecting a 25-30% bump in viewership during the two-month election period, ending on June 4. Advertising spending is anticipated to be massive, reports Mint's media and entertainment correspondent Lata Jha. GroupM predicts spending of ₹1,500-2,000 crore across various media, with sectors like FMCG, automobiles, and building materials leading the charge in a bid to capture audience attention. Lata also spoke with executives from major news networks—all of whom expect a steady rise in their ad revenues. When HDFC Bank introduced Eva, their AI-driven customer service chatbot, seven years ago, it was limited to answering simple queries. Today, Eva has evolved to perform complex tasks like issuing credit card statements and booking fixed deposits. As Eva learns from each interaction, the role of AI in customer service deepens, with HDFC Bank now automating a significant portion of their 30 million monthly interactions. The shift towards AI-driven solutions is evident across various sectors. For example, Voltas and Panasonic India are increasingly relying on bots for customer engagement, leading to a reduction in human-operated call centres. This transformation, fueled by advancements in AI, is reshaping the $120-130 billion global contact centre industry, projected to contract within the next few years. AI not only streamlines operations but also allows human agents to focus on more complex issues, potentially leading to considerable cost savings. However, the rapid adoption of AI poses challenges, including regulatory hurdles and the need for a human touch in certain situations. Despite the efficiency of AI, there's a growing understanding that a blended model, combining human expertise with AI efficiency, is essential. Mint's Shelley Singh examines the rising use of bots for customer services and how their use could cut down on the outsourcing pie.  We'd love to hear your feedback on this podcast. Let us know by writing to us at feedback@livemint.com. You may send us feedback, tips or anything that you feel we should be covering from your vantage point in the world of business and finance.  Show notes: Heat or not, Indians are flying highTitan had just 3 CEOs in 40 years. Who will be the fourth?The downside of campus protest: Wary employersNews TV kicks into high gear as elections rolls onCustomer care: How the bot army will shrink the outsourcing pie

Plus DARPA Starts AI-Driven Dogfights. What Could Go Wrong? Get a free 20-page AI explainer: AI FROM ZERO plus these stories and more, delivered to your inbox, every weekday. Subscribe to our newsletter at https://aidaily.us  Like this? Get AIDAILY, delivered to your inbox, every weekday. Subscribe to our newsletter at https://aidaily.us AI Optimism Dominates at TED Conference At TED2024, tech leaders expressed strong optimism about AI's future, emphasizing its transformative potential while acknowledging current challenges like inaccuracy and bias. Microsoft AI CEO Mustafa Suleyman and Google DeepMind CEO Demis Hassabis discussed AI's role in expanding human knowledge and its potential as a new digital species. Concerns about AI competition leading to societal harm were raised, highlighting the need for a shift from competition to collaboration to ensure the safe development of artificial general intelligence (AGI). Some voices called for greater transparency and external auditing of AI technologies to address ethical concerns. AI Takes on Human in Air Combat: Pentagon's Latest Tests The Pentagon's Air Combat Evolution program, overseen by DARPA, has showcased successful AI-driven dogfights between an autonomous fighter jet and a human-piloted F-16. Conducted at Edwards Air Force Base, California, these tests involved a modified F-16 called the X-62A VISTA engaging in various combat maneuvers against a manned F-16, demonstrating the AI's capabilities in real-world scenarios. This marks a significant step in integrating AI into complex combat environments, ensuring safe and ethical use while adhering to combat training rules. This advancement could profoundly influence future military strategies, emphasizing the speed and precision that AI can offer in decision-making processes critical to air combat. Tech Layoffs Fuel AI Investments: Companies Prioritize Artificial Intelligence Over Jobs As layoffs surge in the Bay Area and beyond, tech executives are increasingly citing the need to reallocate resources towards artificial intelligence (AI) development as a primary motive. In a recent interview, Dropbox CEO Drew Houston linked a significant layoff to freeing up funds for AI investments, positioning AI as a pivotal technology for the company's future. Similar strategies are seen in companies like Chegg and Meta, both undergoing layoffs to boost AI spending. Even Google, amidst layoffs, hints at major investments in AI infrastructure, suggesting a growing trend of sacrificing jobs for technological advancement in AI. Bridging the Digital Divide: AI's Role in Enhancing Rural Opportunities AI is poised to address economic disparities between rural and urban America, offering transformative potential for rural regions. Leveraging AI training can help diminish the digital divide, creating job opportunities and enhancing educational systems. By democratizing AI education, we can generate social mobility and provide equal opportunities, promoting innovation and entrepreneurship in rural economies. This approach supports a strategic effort to integrate AI across different sectors, potentially revitalizing rural communities through advanced technology and tailored educational programs. --- Send in a voice message: https://podcasters.spotify.com/pod/show/aidaily/message

You have questions about religion and theology. We all have questions. Even Google has questions.So in this episode, we will explore the top questions about theology from Google's search engine.

Check out our sponsor (BLUMIRA) at https://blumira.com/brake youtube channel link: https://youtube.com/c/BDSPodcast Full video on our youtube Channel! https://www.youtube.com/watch?v=BkBeLuM_urk https://www.rapid7.com/blog/post/2023/07/11/cve-2023-29298-adobe-coldfusion-access-control-bypass/ https://www.darkreading.com/remote-workforce/hacker-infected-foiled-by-own-infostealer https://therecord.media/cisa-warnings-adobe-microsoft-citrix-vulnerabilities https://www.itsecurityguru.org/2023/07/18/millions-of-keyboard-walk-patterns-found-in-compromised-passwords/ https://therecord.media/airline-customer-support-phone-number-fraud-google https://twitter.com/Shmuli/status/1680669938468499458 https://msrc.microsoft.com/update-guide/vulnerability/CVE-2023-36884 https://www.jdsupra.com/legalnews/tabletop-exercises-as-risk-mitigation-5278057/ https://www.darkreading.com/vulnerabilities-threats/linux-ransomware-poses-significant-threat-to-critical-infrastructure https://bevyengine.org/  - Rust game engine https://godotengine.org/ - a more mature Rust game engine https://flappybird.io/ - which I suck at, BTW Intro/outro music: "Flex" by Jeremy Blake Courtesy of YouTube Music Library (used with proper permissions)  

How can researchers who have developed innovative solutions begin to commercialize? What makes a great research-entrepreneur? And how are universities and organizations helping to bridge the research-to-commercialization gap? We will learn those answers and more in this episode with Laure Haak. A neuroscientist by training, Laure has a BS and MS in Biology and Ph.D. in Neuroscience from Stanford University, and she did postdoctoral work at the National Institutes of Health. Her career includes diverse experiences: serving as founding Executive Director of ORCID; leadership roles at Thomson Reuters, The US National Academies, and Science Magazine. She is currently founder and CEO of Mighty Red Barn, a consultancy that supports impact-based organizations building digital infrastructure, and helping research innovators go from discovery to startup. Laure carries on this work as a Research Scholar at the Ronin Institute, and Board Chair of Phoenix Bioinformatics and the Green Bay Chapter of SCORE. You can learn more about Laure and Mighty Red Barn here: https://www.mightyredbarn.com Learn more about Oracle for Research: http://www.oracle.com/research    --------------------------------------------------------- Episode Transcript 00;00;00;00 - 00;00;26;12 How can researchers who have developed innovative products begin to commercialize them? Why are digital persistent identifiers important to researchers? And who are some of the partners that can help researchers get their products to market? We'll get those answers and more on this episode of Research and Action. Hello again. Welcome back to Research in Action, brought to you by Oracle for Research.   00;00;26;12 - 00;00;47;27 I'm Mike Stiles. And our guest today is Laure Haak. Laure is a neuroscientist by training. She has a B.S. and M.S. in Biology and a Ph.D. in neuroscience from Stanford. And she did her postdoctoral work at the National Institutes of Health. She's done a lot over the course of her career, including serving as founding executive director of ORCID leadership roles at Thomson Reuters,   00;00;48;00 - 00;01;14;09 the U.S. National Academies, and Science magazine. She's currently founder and CEO of Mighty Red Barn. That's a consultancy that supports impact-based organizations that are trying to build their digital infrastructure. And it also helps research innovators like many of our listeners, get from discovery to startup. Laure carries on this work as a research scholar at the Ronin Institute and Board chair of Phoenix Bioinformatics and the Green Bay chapter of SCORE.   00;01;14;09 - 00;01;38;01 Laure you're obviously a very busy person, so I'm really glad you're on the show. Well, thank you for the invitation. I'm really looking forward to this conversation. Us as well. So we're going to talk about innovation to commercialization, because we do have listeners who are researchers and PhDs. They've got the research discovery part down. But starting and leading a startup, that's a whole different thing.   00;01;38;02 - 00;02;02;28 But before we do that, what did you want to be when you grew up and what motivated you at each step from Stanford, to ORCID, to Mighty Red Barn? Yeah. And so, I think whenever people ask about careers, it kind of depends on what you had for breakfast, how you answer the question. So, I think the best way to explain my career is that I never grew out of the childhood fascination with how things work.   00;02;02;28 - 00;02;24;19 I never stopped asking why, which has it's endearing and annoying qualities, depending again on what you had for breakfast. I was and still am fascinated with how the brain works. And after college I started graduate school in neuroscience during what was then the decade of the brain. It was a big deal. So I studied hibernation. I studied sleep wake cycles.   00;02;24;19 - 00;02;51;12 I studied how our bodies internal clock responds to light. I was also at the same time involved in the Association for Women in Science as well as Women in Neuroscience, where I managed a quarterly or a quarterly newsletter back in the day when you actually mailed things using stamps in the Postal Service. You know, we couldn't look at how many people opened, but we had a list of about a thousand people were sending out to.   00;02;51;15 - 00;03;21;14 So during my tenure as president of Women in Neuroscience, that particular group was folded into the Society of Neuroscience. And it is still an active initiative today, which is really awesome to see. So from my postdoc with that portfolio of three years of these newsletters, I joined the Next Wave team at Science Magazine and triple-A US, which is now called Science Careers, and I worked on post-doc policy and career development for science graduate students.   00;03;21;14 - 00;03;39;15 And there's so many really smart people that are so focused on their research, they couldn't see the vast opportunities for applying their passion and skills. I think this gets back to your question, Mike, about, look, there's folks that do research, but how can I be an entrepreneur and start something? And part of it is kind of looking up.   00;03;39;18 - 00;04;04;07 So when I was at the Next Wave team, I helped to support the founding of the National Postdoc Association and then went on to be a study director at the National Academies and working with esteemed scientists to research and produce reports on research workforce issues, including interdisciplinary research, international students. And on the last report I did when I was there was on women in academia.   00;04;04;10 - 00;04;28;15 So from the academies I again moved to something completely different and a tech startup where when I started there was no job description and no job title. It sounds like a tech startup. Yes, but you have to really you know, I came out of academics in that I went to two places where there is a lot of structure, right?   00;04;28;17 - 00;04;53;26 So the tech startup was like, okay. And I was also the only peer there. So I crafted my job and my job title and became the chief science officer. And I help the company build an analytics consultancy that brought the data that they were kind of collecting and munching together to these pressing research policy issues where, you know, you could kind of look at some amount of data.   00;04;53;26 - 00;05;15;07 We didn't have, you know, a lot of it that we needed to really answer these pressing issues. So this was this time was right as compute power was really starting to take off. So I have to admit, during graduate school, we had a computer that took up the size of a room. We had an old one of those things.   00;05;15;09 - 00;05;35;29 And so now a few years later, you can now crunch terabytes of data in hours rather than weeks. And I know these days you can do petabytes in microseconds. But, you know, we're getting there in the machine, sit on a desktop, Right. So this is like this wonderful period of time when people are like, oh, my gosh, what can we do?   00;05;36;01 - 00;05;55;01 And one of the wonderful things we did was work with the National Institutes of Health on a number of program evaluation projects. We had data on grants, we had data on papers, we data on people, we had data on patents. We brought all that together to help the NIH understand what is the impact of their funding in certain portfolio areas.   00;05;55;03 - 00;06;30;27 One of the projects we did was with the NIH leadership, and it was to examine what was thought to be potential bias in the awarding of research grants, a hot button topic and lots of anecdotes. So we were able to bring to bear the compute power and the data that we had to a study which led to a publication of a paper in Science magazine demonstrating a substantial gap in the likelihood of award for black NIH grant applicants, other measures being equal that spurred the NIH to examine their review process.   00;06;30;27 - 00;06;53;26 I'm really, really proud of this work, and I'm proud that the NIH took action, both partnered with us on the work and took action to try to remedy or at least further study and remedy the situation. So some of the stuff I've done, so at the same time all this was happening, startups, right, like to go through and sell and, you know, get money for the investment they've made.   00;06;53;26 - 00;07;24;26 So I was actually part of the startup's management team that was pitching for our acquisition and we were eventually purchased by Thomson Reuters. And overnight we went from a team of about 50 people to a team of about 50,000 people. It is a really big change and I'm the kind of person that really likes the scrappy energy of startups where you can be super nimble and change your mind and oh, maybe we should do this today and started looking for an opportunity to build something new.   00;07;24;26 - 00;07;44;25 So I did the kind of spin in, you know, with the the group. So I did the spin out with the National Post Association. I did the spin in with the evaluation team and analytics team at Discovery Logic, Thomson Reuters. And then it was like, okay, I want to try something else. And this would actually be Let's start a company from the beginning, right?   00;07;44;28 - 00;08;12;29 And I had the phenomenal opportunity to come on board at as ORCID was just starting. And so I became the founding executive director and I was the first staff hire. There was already a board and bylaws and all these other things, but they didn't have any staff. So I became the founding executive director and it was just awesome. I cannot tell you how wonderful that it was, just every day on my hip pinch myself.   00;08;12;29 - 00;08;46;06 I can't believe I have this. Jobs is great. So I helped to. I have to build the operational infrastructure. I built a team and with the team, a globe of community and technology infrastructure for researcher identifiers. So ORCID is essentially a digital name for researchers that connect us with all of our professional activities and contribution. So in eight years we managed to reach financial sustainability is this is a nonprofit and we had over 10 million registered researchers, a thousand members and national consortia in 40 countries.   00;08;46;13 - 00;09;07;28 I was delighted, but it was also time for me to move on because we got where I wanted to get to. It was built and now we had to move into more of a maintenance mode. Then let's build, build, build, right. I was ready for my next build project and I stepped out in 2020 to create Mighty Red Barn, which is, as you said, a consultancy for social impact startups.   00;09;07;28 - 00;09;32;05 So here we are. Well, I'm worried that you're going to go start another company before this podcast is over, but your role at ORCID seems like a pretty big deal when you think about how critical digital persistent identifiers are. Tell me what you're trying to get done at ORCID or what you were working on at ORCID. Why digital identifiers are so important.   00;09;32;08 - 00;09;53;09 Yeah, So I guess the way to explain that is, you know, as you move from print, you know, people going to the library, when I started graduate school, we would go to the library, have a lot of time at the photocopy machine, photocopying stuff from journals. You know, people don't do that anymore. And everyone's looking for stuff on the Internet now.   00;09;53;09 - 00;10;14;06 You can't find things on the Internet unless you have a good key for finding things. Right. And for researchers, anybody with the name notices in my name, I have a fairly unique name, but it's not unique enough to be able to find all of the things that I've done and attach them to me. Even Google still gets me wrong.   00;10;14;06 - 00;10;47;00 I get messages every three weeks saying, Could you please update your record? So what ORCID does is it provides individuals with essentially this digital name, a unique digital persistent identifier that they can use as they're going through their regular workflows. Right. So for example, when you're applying for a grant, when you're registering as a new graduate student, when you're submitting a manuscript or a dataset to a repository, part of that transaction is you including your name and your digital name, your ORCID I.D, as you're going through that workflow process.   00;10;47;06 - 00;11;11;10 So it's not asking you to do any additional work other than basically using ORCID single sign on to go log into these systems, the systems, collect your ID and then attach that ID to the transaction. So now your paper includes your ORCID ID, now your grant includes your ORCID ID, your record at your university, includes your ORCID ID, etc., etc..   00;11;11;10 - 00;11;34;24 So part of that workflow and one of the things I was really, really big on since graduate school was this idea that research outputs are so much more than just journal articles, right? This huge motivation for me, articles are how we talk about the work we do, right? But there's datasets, there's software code, there's instruments made. This committee is mentoring, teaching.   00;11;34;24 - 00;12;05;14 All of these things are integral parts of the research process. So ORCID was not just about, Here's my ORCID IDs. I publish a paper. It was a way to say to the individual, here you have power in determining what to include in your professional body of work. This is your idea. You decide when and where to use it, and you can also decide what is available on your ORCID profile for public view or sharing with trusted parties.   00;12;05;14 - 00;12;34;03 We were all about providing that power and agency to the individual and based on this presupposition, that individual should control what information is shared publicly regarding their digital reputation. And yeah, so I'm I'm proud that ORCID was has been and continues to be part of the story of providing a way for research as an agency over how they are viewed on the Internet and how people can find and see what they've been doing.   00;12;34;06 - 00;12;58;24 Yeah, it sounds like the way an artist would sign their painting, right? Except providing a digital way, a digital recognition of that. Right. And you started to see more artists using digital identifiers at DMS, things like that, to say, this is my work and essentially coded in the back end. So you can't steal or repurpose the art without some recognition or citation of the artist.   00;12;58;24 - 00;13;22;07 That's all of what this is about. Yeah, the applications go way beyond researchers. Yes. Yes. Now, as promised, we need to get these folks from research to commercialization. I've never seen science and research move so fast as it did during the pandemic, and of course, with good reason, we didn't have a lot of time to putz around with red tape and bureaucracy as we had to get a product to the market.   00;13;22;13 - 00;13;46;22 Now it feels like on university campuses around the world, there's a sense of look up our support and resources because we might have to do that again or produce spin outs. What does that framework look like today and what is the level of support? Yeah, and so I think, you know, part of this is how do folks in academics do commercial work, right?   00;13;46;23 - 00;14;14;22 And so I think starting off with how do we talk about ownership? And one of the big differences between academic and commercial research, of course, is intellectual property rights. Who owns the research output shapes how information is shared and how and what can be moved into a product, right? So for me, during COVID, one of the most impressive demonstrations of the power of open collaboration is the National COVID Cohort Collaborative.   00;14;14;22 - 00;14;46;04 Also known as NC three. And I love identifiers. They used open identifiers including ORCID and dyes and organization identifiers to attribute who made what data contribution, which is really awesome. And they also coupled that with this this really strong metadata framework that enabled the combination and the combination of contributed datasets and components of dataset. Talk about awesome. This is not something you could do in one company.   00;14;46;04 - 00;15;33;05 This requires a collaboration across labs and across corporate. This work was instrumental in driving early data sharing during the pandemic, so you couldn't have gotten the product without that data sharing, right? And part of that data sharing happened, at least in part because everyone who contributed data to the collaborative knew they would get credit, even if another group did the analysis and knew that if some missed study that was contributed or some dataset that was contributed was later withdrawn, that that data could be withdrawn from their analysis as well because of the way that persistent identifiers in metadata had been that that framework had been set up at the get go in NC three.   00;15;33;12 - 00;16;00;12 So the group managing the collaborative actually won the inaugural Data Works and Challenge Prize for data sharing earlier this year, and I encourage you to check it out. Is really phenomenal piece of work. And I personally think that's the way we need to start thinking about getting product to market is the step before that which is how do we enable data sharing that allows people to collaborate on these problems?   00;16;00;14 - 00;16;18;28 Yeah, after this, I think you should go work in Hollywood because, you know, you are you see these screenplays that were written by about 11 or 12 people and it's like, okay, who contributed what? Right now that industry kind of has the same problems of people being, you know, the collaborations and what was mine versus what was else's.   00;16;19;01 - 00;16;58;05 Right. But, you know, the world needs solutions. And the younger you are, the more you've gotten used to near instant gratification. We're used to seeing things happen. So have expectations and research shifted as well, or our research institutions moving as fast to commercialization as they can? What's driving that need to commercialize? Yeah, I mean, you've got the by dual act that shifted everything, at least in the US and there's been a strong push ever since then was in the mid-eighties right of where universities set up tech transfer offices and you know have patent attorneys on staff advising people.   00;16;58;05 - 00;17;23;14 There's a number of universities that have spin out incubators, things like that. If I don't think it's getting faster, if anything, I think some universities are realizing there's a huge amount of effort and money that they're putting into these centers that they may not be recouping there. It hasn't been a fast win for many universities in this space, but it's certainly active.   00;17;23;17 - 00;17;49;08 I think, again, coming back to my previous comment, I think in addition to these spin outs and commercialization, where academic IP intellectual property is acquired by a commercial entity, I think what I would love to see is more people considering this collaborative model, right? One in which there is incentive baked in for data sharing by all parties.   00;17;49;08 - 00;18;16;24 Right. And I like to see this civilly. Is it science fiction? Right. We can look at how high energy physics is done, right? There's this large inter-country collaboration at CERN using shared equipment and management. And, you know, researchers can openly access this facility, you know, by applying to work there. And three, this a covered example I just mentioned proved this concept in biomedical sciences.   00;18;16;24 - 00;18;43;18 Right. What I see that similar in both of these models is both the intent to collaborate on big Thorny and of course, expensive like really crushingly. You need to answer the question right now. Problems. There's also the willingness to fund at the highest levels. And I think this might be what is changing a little bit where you see and an agent and a NSF starting to fund these larger collaborative efforts.   00;18;43;18 - 00;19;09;27 I'm really happy to see these things happening. And then also what, NC three and to some extent CERN and others have done is operationalizing attributions using these open and persistent digital identifiers, not just for people, not just for the papers, but for all of the things and the places that are involved in the project so that you can kind of deconstruct and tease apart and understand, Hey, I did this part and I did that part right?   00;19;09;27 - 00;19;35;15 So everyone participating gets credit. Whether you build a detector, develop the methods, collect the samples, perform the analysis, curate the dataset, or even fund the initiative or house the researchers and the equipment. Right? All of that. Everyone understands your different part of it. And I think there is room in this collaborative model for academic and commercial and government entities to work together.   00;19;35;18 - 00;20;02;18 Collaboration. It reduces the upfront development costs for companies, It enables broad talent sharing, which is pretty awesome. It allows, like the postdocs in the academic lab to get some corporate experience working in these collaborations. And it also leverages the strengths of each sector the ideas, the innovation product to market, which most people in academia never think about product to market as well as risk reduction.   00;20;02;18 - 00;20;31;14 Right. Which again, most people in academia are thinking about risk reduction. And I would love to see more research groups looking into these cooperative business structures as an option for bringing products to market. We provide recognition, operational frameworks and I think also really important is this idea of equity for all of the parties involved in this. And you asked for some practical examples and there's actually a co-op accelerator program at START that co-op.   00;20;31;14 - 00;20;52;24 So it's not like you can only get startups through a venture model. You can also get or a venture for profit model. You can also get startups moving through these accelerator programs that are really focused on the co-op structure. So something to look at. If you've met a lot of startup founders, you start to see they have a unique set of talents and drivers.   00;20;52;24 - 00;21;20;16 You know, research entrepreneurs, PhDs may not be like them. That may not come naturally. They've got to learn product market fit, funding strategies, sales, marketing, regulatory compliance, business skills. It's kind of not fair. It's like that, Is it not enough? I'm not a research genius now. I have to be Richard Branson on top of that. Right, Right. So our grad schools, are anyone helping train them to be entrepreneurs or is it assumed they probably don't need to be?   00;21;20;17 - 00;21;42;02 Yeah. And it's funny because, like, our entrepreneurs are actually trained to be entrepreneurs is like, where does that come from? Well, it's almost natural inside me, right? I'm going to say it probably wasn't natural. Looking at any number of things is exposure to certain ideas and concepts and ways of thinking and doing that happen. Right? And so I'm going to tell a story.   00;21;42;02 - 00;22;05;08 I can tell a story here. So back in the day when I was at Science magazine, working on Next Wave, working on postdoc policy, that was when my first kid was born. Okay, fast forward 20 years, several stops later in my career, and I returned to pursue our policy in an early career workforce conference sponsored by the National Bureau of Economic Research.   00;22;05;08 - 00;22;27;04 This is like two years ago. So the very same issues were on the table. And I just like, Oh my God, I feel like I stepped into the Wayback Machine, right? There's perceived poor career prospects by the postdocs. They felt stuck long terms in low paying apprenticeships, no substantive change in the ability to attract and retain diverse talent into science careers.   00;22;27;04 - 00;22;52;28 It was really frustrating even to just sit in the room and listen to the the economist talking about this. I'm like, I can't believe things haven't changed in the last 20 years. This is insane, right? So one of the key skills of researchers is our ability to focus on a problem and give it all we've got. Even if it looks hopeless, we give it all we've got.   00;22;53;04 - 00;23;17;08 And to some degree, that's a parallel skill with entrepreneurs is just like hammer away and make it happen. Right? But it also means it's really hard for us to look up and around and see what else might be good or fun or wise for our career, right? It's even more difficult to do this when the culture of science is driving for speed above all else.   00;23;17;08 - 00;23;39;27 We've got to answer this question right now. Right? Publish or perish. Publishing is so important, right? And because of that, people hold their findings really close for fear. If they're going to be scoops they don't want to share. They're not they're actually disincentivized from sharing. And they're, you know, in their cubbyholes working on their stuff. It's really not a great way to think about how can I be an entrepreneur, right?   00;23;40;04 - 00;24;06;07 So when the structure of science does not prioritize credit for all the people and it doesn't include the necessary components of the research process and what you get credit for collaboration and career development more in your question is not the outcome. So we do need entrepreneurial researchers, whether they spin out a product, run a lab, work in research policy, run a nonprofit.   00;24;06;09 - 00;24;35;06 All of these things are good skills such as team management, data sharing, budgeting, strategy and operations are all essential. And of course, looking at business, these are the same skills. Entrepreneur Sorry, entrepreneurs need to start a business to right? So these you have to have these skills, but it's not what you learn at the university, right? So the big questions are who provides the training and when is this training provided?   00;24;35;06 - 00;24;58;06 And then how? If you have the training, how do you get researchers early career and the supervisor is to prioritize participation in the training. You're supposed to be in the lab. What are you doing outside the lab? How dare you? Right. So one shining light here is the National Institutes of Health launched a program called Best Broadening Experiences in Scientific Training.   00;24;58;06 - 00;25;23;18 And this is one example of a science agency actually providing incentives through a funding program for these training experiences for grad students and postdocs. And I can tell you, I was on the review panel for one of these best sessions, and it was really interesting listening and reading what the universities were trying to do to get people just to come to the training courses that are part of their training program.   00;25;23;18 - 00;25;50;20 As a grad student and a postdoc, it was incredible the amount of resistance that there is in the university setting for having researchers do anything other than their particular experiment. There's a massive cultural challenge there. I mean, it sounds like because you're right, again, the research is doing the research because that's their passion. And it's the old thing of, you know, if I just don't think about this other thing, maybe it'll go away, right?   00;25;50;23 - 00;26;11;20 If I don't think about the fact that there's not a job for me at the end of this, maybe it'll materialize magically. Somewhere in there. Yeah. Okay. So I'm a university dean that could never happen. But just play along with me for a minute. I come to you and I say, Laure, I want to build programs and a culture around turning research into innovative product.   00;26;11;25 - 00;26;34;20 What resources do I need to make available and how do I build a supportive community around that? And I guess that speaks to the challenges of fighting that resistance, you know, getting community to pull people in. Right, Right. And so I think, you know, the other question at universities is anywhere is always cost rate. How much more do I need to invest to create these programs?   00;26;34;20 - 00;26;58;02 I think the great and wonderful answer here is that universities don't really need to invest a whole lot more to create a program. So there's a number of universities. Many, many of them already have something called a small business development centers. These are associated with the Small Business Administration, and they're staffed by business and technical advisors that can help problem solver access capital and help with business planning.   00;26;58;04 - 00;27;20;04 Woo Right. You know, I think anything new, it's already there. And they provide services to people at the university and actually at SCORE are we we collaborate with folks in the SPDC as well and we can send people from the community over to these groups at the university to get the technical assistance they need. That is beyond the scope of what we do in this program.   00;27;20;04 - 00;27;45;13 So I think it's less a matter of the university setting up more resources. It's really more connecting entrepreneurs with the resources that are already in the community. And I mean, frankly, we run into the same challenge with data sharing. There's tons of resources available through the university library, but researchers often have no clue to reach out to the librarian for help with data sharing.   00;27;45;16 - 00;28;18;21 So I think all of us researchers have myopia, but so do research administrators and services like SDB sees and score as well. Right? How do we reach and run the workshops, walk the halls? Right. We have to be really proactive and go out and engage with the researchers, meet them where they're at, and engage with these groups of people about entrepreneurial skills, practices, meeting with mentors, things like that.   00;28;18;21 - 00;28;37;01 So I think all of us need to do better at looking up and out, asking for help, listening. And, you know, it's not just product market fit. It's like the focus groups that we always tell entrepreneurs to do. I think the services that are out there for entrepreneurs also need to do the same thing. I think about biotech and medical research entrepreneurs.   00;28;37;01 - 00;29;09;15 They've got like an extra bucket of problems because they have to work with the health care industry. Highly regulated, very complicated, not big risk takers when where innovation is concerned, can the sharing of data be a difference maker in all that? What data should the researcher bring to the table and how to smooth process? Yeah, so there are two wonderful sets of guidelines that are out there and people are working on implementing them and they have really great acronyms.   00;29;09;15 - 00;29;31;29 One is called CARE and the other is called FAIR. Right? So I think this this comes back my to your question, there is no one way to answer that question. I think the ways you answer this question is by providing a framework that allows people to use a framework to answer the question for their particular situation. Okay, So FAIR stands for findable, accessible, interoperable and reusable.   00;29;31;29 - 00;29;48;27 And it tells us how to share. It tells you how to create your data set, use persistent identifiers, you know, make sure that this is there is some way for people to request access to your data set, whether that it's in a repository of a landing page, make sure it's interoperable, that there is a good set of metadata.   00;29;48;27 - 00;30;10;29 Well, describe to explain what the heck's in your dataset. Right. And then make sure it's reusable, right. That there is some way to pull it down into a file, share it. It's already in a database or our code, whatever it is, right? That that's all there. So that's FAIR. How do I create and curate my data set so that it is accessible and usable by other people?   00;30;11;01 - 00;30;37;02 But there's also another component that is as important, and these are enshrined or encompassed in the CARE principles, and these were developed through the lens of Indigenous data sovereignty, and they provide a framework for what to share, right? So CARE stands for collective benefit authority to control responsibility and optics. And like when you're working with biomedical data, you know you can't share personal level data, period.   00;30;37;08 - 00;30;58;10 That is ethically wrong. To share personal level data, you have to identify it. So that's a component of, for example, what you could put in CARE. Do you have the authority to control the data that you're sharing, or does somebody else have the authority? For what benefit are these data being shared? These are all really important questions to ask when you're when you're sharing data.   00;30;58;10 - 00;31;18;01 So as gets to like, I'm really big on attribution, right? So I think and I don't think it's even I think I'm just going to make the bold statement that we have to recognize the rights of the people from whom data are collected. I think for too long we've only recognized the rights of the people who are collecting the data.   00;31;18;06 - 00;31;42;15 Right. And I don't think that finders keepers should be the ruling ethos for how we share data. I think we can do a lot better and the CARE principles get us there with that collective benefit authority, control, responsibility and ethics framework. And so between CARE and FAIR, we address for people and purpose, and together the guidance is share your data as openly as possible and as closed as necessary.   00;31;42;15 - 00;32;06;28 So there isn't just open data shared with everybody. It's like, let's really think through what's in this data set. Do I have authority to share it? What is my responsibility for protecting the information that's in this data set, and how can I collectively benefit the community by sharing? How can I do this in an effective way? And I really, really love how these two sets of principles work together and foster this way of thinking.   00;32;06;28 - 00;32;35;02 This framework about intellectual property that is intentionally respectful for the full set of stakeholders and rights holders of the data that's represented in the data set. So that may not be as specific as an answer as you want, but I think that's the best way to address this is using these frameworks. It does. It sounds like it. Oracle for Research has actually provided research to commercialization support for a handful of researchers like University of Bristol biotech spin out Halo Therapeutics. Is that a good role for a big old tech company like Oracle to play? Is that appropriate? Oh my God. When I met you guys at the Research Data Alliance meeting, I was so excited to know that there's Oracle for Research exists and that you guys are providing tech support for founders. I think it's awesome.   00;32;54;07 - 00;33;23;23 I do. And this is part of the collaboration I'm talking about. You have skills and resources that startups don't, and to be able to share those resources is for the collective benefit of all the parties. Awesome, right? So I think, you know, this small grant funding and technical support that you guys have done with the community, support those folks that are our need to use or want to use cloud computing, super important community building is also a big one for me, obviously, right?   00;33;23;26 - 00;34;00;19 Bringing together aspiring entrepreneurs to share their stories, to meet with mentors, to meet with other entrepreneurs. It may be a little bit farther along the pathway. Super important to do that and you're starting to do what you're doing that a bit right? Supporting collaborations. One of the things I've heard over and over again in this data space is, yes, there's these cloud computing services, but one of the big challenges is the middleware that's needed to enable access to the data in the cloud server that's respectful of privacy and any like data sharing challenges that you might have.   00;34;00;19 - 00;34;25;28 Right. In that that federated sign and piece is really challenging for a lot of folks building these data infrastructures. So there may be some some role that you can play in helping to support collaborations to answer some of those questions. And it's not saying that there's a particular product that you guys can build, but maybe say, hey, here's some options, here's how they can be implemented, here's some folks doing it right.   00;34;25;29 - 00;34;52;09 Why don't we have a meeting or something to help others figure out how to also implement those? And then the thing you guys have been doing, again, partnering. We talked about research, data Alliance. I think you also participate in these giant and TNC meetings looking for opportunity is to work with research networks and identity federations and data sharing alliances in developing these cross-platform solutions that work on a global scale.   00;34;52;15 - 00;35;22;04 All of those are great. So I think when I look at this, is providing some hope right. We have this great idea as an entrepreneur and is like, Oh my God, how am I going to do this Right? Providing some hope to those of us who who want to start developing a tech-based product for the research community, that someone out there is willing to share some resources to help us test our idea.   00;35;22;04 - 00;35;51;10 I think that that would be the way I would think about it. Yeah, well, technology as a driver, it's an enabler for nearly all research entrepreneurs and biotech founders. There's no way around that. But as we're seeing with AI, technology appears to pop up and move at incredible speed. So what do you think researchers should be doing to make sure they understand what the right technology is and how to use it for things like cost, performance, security, flexibility, scale, those things?   00;35;51;13 - 00;36;14;02 Yeah. And so I was thinking about this and, you know, tech is necessary for everyone, as you know. Right. And, you know, I work with a lot of small businesses through my SCORE mentoring volunteer service. Right. And these are people starting restaurants and hair salons and retail outlets. And, you know, they're like, how do I do this? They also have to use cloud-based solutions, right?   00;36;14;02 - 00;36;38;18 Accounting, e-commerce platforms. They have internal external communication platforms like the storage slack and other things like that, discord on customer management systems out there. All of these things people think of tech and they think of cloud computing and massive compute resources that you need for time. Actually, yes, you need that, but you also need these other cloud solutions.   00;36;38;18 - 00;37;00;14 If you're going to run a business, you have to have all of these other kind of operational pieces as well. Right? And there's other things like, Oh my God, I have to look at mileage tracking and receipts management, inventory control, all the things no one wants to think about, but they're all essential parts of running a company. And all of these to also have cloud-based solutions.   00;37;00;14 - 00;37;20;21 You don't have to do stuff on a spreadsheet that's only on your computer. You can have it in the cloud, you can move around. This information comes with, you can easily share, you can collaborate on documents. And I think Mike, to some degree, I think people need to pay attention to this as well, right? They have to do this as well.   00;37;20;23 - 00;37;42;06 Things like SCORE, right? Used to be only face to face mentoring now is almost I think over 90% of mentors now in the space of three years shifted from face to face to virtual meetings and like it was like, oh, I didn't do this earlier. An orchid was run as a virtual office From the very beginning. We never had a building, never.   00;37;42;10 - 00;38;12;28 And my consultancy is also virtual, right? So it's how do we use these wonderful cloud-based resources to really expand how we can do our work, where we do our work and open up time that we didn't have before because we were running around or trying to share documents through email or trying to collect all these things that the cloud is made possible for us that really enable collaborative work I think is great.   00;38;12;28 - 00;38;34;14 So your question, what tech do you use? And this is a question that can't be answered easily. Again, it depends on the stage of your company, the size and scale of your team where you're operating and of course your product, right? So I will always take an iterative approach, have a conversation. Where are you in your evolution as a company?   00;38;34;14 - 00;38;55;19 What is your product? What are your needs? And then also make sure my big advice is make sure when you pick a technology for whatever it is that, it is something you can evolve and adjust and iterate with. Then, you know, if it's one particular platform, make sure has an API, make sure you can get your data in and out of it.   00;38;55;23 - 00;39;18;21 So as your needs evolve, you can transition to something else if you need to. That better suits you need as a company. Don't get locked into a particular solution because you'll find like if you get locked into one, I don't know, customer relationship management system or fundraising system. And then you can't move as your company gets bigger, you're kind of screwed.   00;39;18;27 - 00;39;44;25 So you have to make sure you you plan for, in my opinion, to plan for flexibility from the very beginning to allow you to grow and evolve as a company. And then that last thing, it comes back to experience at work. It ensuring privacy. What did you actually need to collect? Right? And if you have to collect personal love with data, make sure that you're ensuring the privacy of the people you're collecting it from.   00;39;44;25 - 00;40;06;10 So that's always a big one for me. And that's where Cloud Solutions not putting this stuff on your laptop are. So, so important. Well, we talked a good bit about partners and partnerships. Some people like to try to partner with our friend, the federal government. Federal funding is critical for academic and nonprofit researchers, the NIH as a funder.   00;40;06;17 - 00;40;28;16 It's driving change in the research space with things like the updated data management and sharing policy. And that policy is that researchers now have to plan and budget for the management and sharing of data when they apply for a grant. Are these mandates going to lead to real and meaningful changes or is it window dressing? What's your take?   00;40;28;18 - 00;40;50;25 Oh, another story. So one of the early community stories we did, ORCID had a question about mandates. There are always these conversations about mandates and the folks that would do put in place the mandatory oh, we couldn't possibly put in place the mandates or just irritate the people who would use it like the publishers can't put in place mandate because then the authors won't come to our platform.   00;40;50;25 - 00;41;18;20 We'd want to put up any barriers to, you know, to people using our stuff. But we did the survey and one of the questions on it was, Hey, would you want work it to be mandated by publishers? And since surprisingly, something like 80% of the respondents said mandate organ, we're like, okay. And that in turn, the funders and publishers are like, Oh, I had no idea people would be into this.   00;41;18;20 - 00;41;40;14 So that, you know, it was like researchers asking for a mandate in in a way with the researchers were asking for was would the publishers and funders please use ORCID? Please just use it so we can use it as researchers and gain the benefit. It was an interesting kind of reverse way of doing the mandate. So I think now we see these two stories about mandates.   00;41;40;14 - 00;42;08;28 You know, no one ever mandated Google search, right? It was remains as elegant and easy solution of finding things on the Internet. People still use it in droves, even with problematic privacy frameworks or revenue model. Right. It's because it's so easy. This just does what supposed to do. You get in and out your data, right? So why do we need to resort to mandates to get people to use things and do things that should be good now, which gives me to my second comeback, right?   00;42;09;02 - 00;42;32;21 Things like ORCID and data sharing are usually promoted or marketed as quote unquote good for us. It's like eating broccoli. Some people like broccoli. A lot of people don't like broccoli or they will not go out of their way to eat broccoli like a guy eats broccoli because it's good for me. But given this choice between green vegetables and I don't know, chocolate, I'm sure most people will head for the chocolate.   00;42;32;24 - 00;43;08;16 So why don't we design things and workflows and incent dev structures that provide the sweets that people want? Right? So these research policies that are enforced by mandates are usually ways getting researchers to do things that, you know, I like broccoli, I got to eat my broccoli. And then if they don't work very well because the systems haven't been designed in the workforce, haven't been designed to make it a delicious experience for the researchers, where you might I actually need to use the mandate because everything just works well.   00;43;08;19 - 00;43;47;10 Right. And the other problem here is that the culture of research is also about kind of protecting experts in this. Right. And so when you're talking about data sharing, if there isn't something that's done with data sharing that makes it attractive to share data, not just you must do it, but it's actually, hey, this is going to help me in my career, then the mandate, you know, it's just going to be this that people put up with and will find ways of getting around and delaying because they don't see the benefit to them in actually sharing the data.   00;43;47;16 - 00;44;32;19 And some people actually see harm. And that's a lot of the conversations that are happening at NIH today and over the past couple of years. It's like, what is that, that harm reduction that can be done to kind of reduce the barriers to data sharing. And so one of the projects I worked on that my consultancy was with the Federation for American Societies of Experimental Biology, also known as Faseb, putting together a program that kind of worked side by side with the NIH to see how can we as fast of this Federation of society is support the community in sharing data and make it an attractive prospect for researchers, not a grudging thing to do.   00;44;32;20 - 00;45;04;15 Right. So that gets back to I mean, you guys talk about this all the time, I'm sure. How do we work with our communities to design products and workflows that work for them, that are seamless, that are delicious, that provide a benefit? This is all user centered design. And I feel like sometimes what happens in the research community is people forget some of these basic design principles and they use these sticks through the form of mandates to get stuff accomplished because those design principles just aren't practiced in the community.   00;45;04;15 - 00;45;25;19 And so again, coming back to NC three, that big COVID collaborative, it made data sharing easy for users with this metadata model that was partly automated and also a service to help researchers with the curation process. Instead of saying you must curate your data, they'll say, Hey, you need to curate your data and we'll help you with it.   00;45;25;21 - 00;46;03;14 Huge difference, right? And at facet of this Data works project actually provided a substantial award, $100,000 for two teams that could show their data sharing and the impact that data sharing on a community that's not just a $5,000 prize, it's not just a little ribbon you get. It's a substantial award. And they had over a hundred teams submit applications for these awards and get a fabulous recognition by the NIH and the broader community and can show the way for others, Hey, we made this work.   00;46;03;14 - 00;46;31;16 Here's how made it work. They become ambassadors in the community and provide that incentive and mentoring for other people who are interested in sharing data. So I think that's what needs to happen. So you asked about, you know, what will mandate help? Yes, it has raised the urgency of data sharing in the biomedical community. Right. There's still a gap between this desired state and operationalizing how we share data.   00;46;31;18 - 00;46;54;13 And there is this series of surveys called the State of open data that happen to be going on for four years now. They've found a consistent desire among researchers to share data, but also a consistent need for more and better pathways to do so that also embed this attribution and respect components we've been talking about. So I think that's where we need to go next with the competence will make progress.   00;46;54;20 - 00;47;25;15 We're already making progress. We need to celebrate success and we also need to collaborate on a user design system and mandates like NIH is doing could be part of the solution. But they're not the solution. They're not the only thing we do. I've convinced myself I like broccoli, so self-delusion is very underrated. Yeah, well, Laurie, this has been a great conversation, super useful to those listening that are in that place of I've researched an innovative product.   00;47;25;15 - 00;47;42;14 Now what you know, thank you so much again for making the time. And if people want to know more about you or what Mighty Red Barn does, is there any contact info for you? Yeah. So you can come to my LinkedIn profile. Probably the best way to get me. I mean, I have a Twitter profile ID at Hack Yack.   00;47;42;17 - 00;48;02;11 Probably the best way, however, to get me is through my website at www dot mighty red barn dot com and there's a contact us form on there and I'm happy to talk to folks where you can contact me through LinkedIn and you to send me message that way. So yeah thank you very much I really really enjoyed the conversation today.   00;48;02;11 - 00;50;14;27 Really good questions. That's great. Me too. If you are interested in how Oracle can simplify and accelerate your research, all you have to do is check out Oracle dot com slash research and join us next time on Research in Action.

Jason Boehmig is lucky to be in tech, in his words. He wasn't sure what he wanted to do post college, and ended up at Lehman Brothers. In reflecting on what was unique about this moment in time, he decided it was tech's influence - and he wanted to be a part of it. Outside of tech, he reads a lot, and enjoys music, specifically collecting vinyl records and listening (they do sound better).Jason was working as a corporate attorney, and was fascinated with the fact that no company had a good way to handle contracts. Even Google was building their own internal version to handle this. He and his co-founder felt like the problem was pervasive, and wanted to change that.This is the creation story of Ironclad.SponsorsCipherstashTreblleCAST AI FireflyTursoMemberstackLinksWebsite: https://ironcladapp.com/LinkedIn: https://www.linkedin.com/in/jboehmigSupport this podcast at — https://redcircle.com/code-story/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

"This map of Shahjahanabad, what's now Old Delhi, was made in 1847. After the revolt of 1857 was suppressed by the British, large parts of the city were demolished. So much changed that this map is an invaluable look at that city as it was before the destruction of 1857" - Swapna Liddle, author, 'Shahjahanabad; Mapping a Mughal City' talks to Manjula Narayan about the exquisite administrative map of the city that's now in the British Museum and what it tells us about the old walled city, its neighbourhoods, its social life and individual citizens both aristocratic and ordinary.

May the 04th be with you: Crypto & Coffee at 8

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what's happening in SEO news. Though 2023 just started, the tech industry has already laid off 50,000 people, and that number is expected to grow. Even Google recently laid off 12,000 individuals as the tech industry continues to deal with financial challenges. Today, Jordan talks about what Google's layoffs mean for search. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Visions for the energy-smart home of the future haven't panned out.  In the mid-2000s, the internet-enabled consumer dashboard was going to be the thing that revolutionized energy in the home. Even Google and Microsoft got in on the action – and then shut down their energy dashboards when no one was using them. Then came the smart thermostat, pioneered by Nest. Many hoped the rise of smart thermostats marked the start of a wave of technology adoption that would enable millions of energy-aware homes. They have been helpful for demand response programs, but the gadget-centric model hasn't yet unlocked a smart home revolution. But today, there's a new backdrop that is creating more urgency for the grid-interactive home: electrification.  As we electrify the economy and build more variable renewables, we need buildings to help balance the grid. And after decades of futuristic visions that never materialized, are we finally at a moment when the smart, grid-interactive home is emerging in a meaningful form? This week, we dug into that question with Canary Media Senior Reporter Julian Spector. Read Julian's piece on grid-interactive homes here as part of Canary Media's week-long coverage of the smart home space. The Carbon Copy is supported by FischTank PR, a public relations, strategic messaging, and social media agency dedicated to elevating the work of climate and clean energy companies. Learn more about FischTank's approach to cleantech and their services: fischtankpr.com. The Carbon Copy is supported by Scale Microgrids, the distributed energy company dedicated to transforming the way modern energy infrastructure is designed, constructed, and financed. Distributed generation can be complex. Scale makes it easy. Learn more: scalemicrogrids.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ark Invest CEO and CIO Cathie Wood shares her big investing ideas for 2023 after her flagship fund reported its best month ever. Ark Innovation ETF notched a near-28% bump in January, but for the last two years, the fund is still down 72%. Wood discusses the wind-down of inflation and her bet that ChatGPT is just the beginning of a new AI era. Even Google is exploring ChatGPT-like technology, asking employees to test some of its competitors. Plus, Snap offered weak guidance for its next quarter, and its own slowdown in digital ad spend is a warning signal for other social media stocks. And, after ExxonMobil reported record breaking profits in 2022, the White House is challenging its dividends for shareholders.  In this episode: Cathie Wood, @CathieDWoodKelly Evans, @KellyCNBCMike Santoli @michaelsantoliAndrew Ross Sorkin, @andrewrsorkinCameron Costa, @CameronCostaNY

A critical look at decentralization: Part 3 – Maybe not a good idea after all? Welcome to a new year and to the Cryptohunt Jam, where we continue to spend a minute a day explaining the intersection of exciting new technologies and your world. As always: In plain English. In the last two episodes, we've explored why some people have lost trust in our organizations and institutions and how some think decentralization is the key to solving that issue. And we took a deeper look at a rallying cry that's getting louder in Silicon Valley these days: To decentralize Twitter. But does that really make sense? Today, a critical look in the third and last part of our series. Imagine Twitter was run by its users in a true decentralized democracy. Its future determined by one majority vote at the time. But are we really solving a problem here? Instead of the opinion of a random billionaire owner, now its the group of most active users who make decisions, or don't if they are not interested. And when they do, they may not have the full picture, nor may they have a long term vision for the company. Hard and fast decisions need to be made sometimes - and maybe our sometimes-not-so-favorite space rocket billionaire is still better at that than a crowdsourced opinion. And now to the boring stuff: Renting offices, buying software licenses, and getting the plumber if the toiled is clogged: Will we all decide each thing together? Of course not, so a person will get appointed, maybe a manager for that person - and suddenly we are walking a line between centralized and decentralized again. You get our point: Just because something is the latest buzzword in tech, that idea may not actually make sense when applied. As long as there is no real functional benefit, such as owning your data and being able to move between social networks, its a solution in search of a problem. Ultimately, the markets will speak. If Musk screws up Twitter more, a competitor like Mastodon will rise and people will move. Even Google isn't untouchable. Decentralized or not. This was part 3 of our critical look at the idea of decentralization. As always - sometimes it makes sense, often not - you decide. And tomorrow, we'll continue this thought with an area that could truly see disruption by blockchains - the banking system. Stay tuned! This podcast is produced by Cryptohunt.it, the easiest place to learn all about Web3. Copywriting is done by Arndt Voges, Social Media is done by Brett Holleman, design is done by Carmen Rincon, and my name is Christian Byza, Co-Founder of Cryptohunt and I am your host of this daily show. Disclaimer: This podcast references our opinion and is for information purposes only. It is not intended to be investment advice. Do your own research and seek a duly licensed professional for investment advice. --- Send in a voice message: https://anchor.fm/cryptohunt/message

Top 7 Conspiracies going on right now! Please feel FREE to add to this! Disclaimer Dr Baker is a chiropractor. What he is talking about is ACTUALLY HAPPENING. Even Google says so... 

Hosts Rebeca Ibarra and Qayyah Moynihan are updating the news, all day, every weekday Welcome! Even Google isn't immune from global financial uncertainty [Share] Microsoft hit by slowdown in PC demand [Share] Spotify adds subscribers but still struggles with profits [Share] Amazon is going to let shoppers pay with Venmo [Share] Mysterious blip near Titanic explained [Share] Check back later today! Protests erupt again across Iran [Share] Elon Musk plans to buy Twitter by Friday [Share] Europe has all the natural gas it needs… for now [Share] Middle Seat Lottery [Share] Man goes viral on TikTok for playing dead [Share] Would you move to Arkansas for $10k? [Share] Thanks for listening!

This week we talk about the amount of bullcrap we tend to do when no one's around, tune in to listen to this week's shenanigans. Music Credits: JPB - High [NCS Release] https://youtu.be/Tv6WImqSuxA https://soundcloud.com/jpb https://www.facebook.com/jayprodbeatz https://twitter.com/gtaanis Music provided by NoCopyrightSounds Music promoted by Audio Library https://youtu.be/R8ZRCXy5vhA

Are condiments and toppings the same thing? A very important debate rages on after Gabe (on his off day) texted in a picture of Richard Petty eating a mayonnaise and pepper sandwich. Perhaps the longest edition of Top 8 at 8 takes place as ice cream flavor popularity is discussed. Should Packers fans be wary of this season? Chewy explains.

This week, Jonathan and Brett discuss data, consent, privacy, and security. It is abundantly clear that rules and regulations are necessary to safeguard personal information and contact details online. Even Google has announced a phase out of third-party cookies. Jonathan defines zero party, first party, and third party data to further clarify. They discuss how a cookie-less future relates to marketers, The Juice, and the upcoming launch of “Intent Signals.” 0:00 Introduction 1:00 Conversation with JG 3:00 Things have to change 7:30 Trust lost and gained 12:30 Zero party, first party, third party 19:45 Communicating data at The Juice 21:53 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

This podcast involves two live demos, you can catch up on the YouTube verison here: https://youtu.be/T3K_DrgLPXMLinks Builder.io https://www.builder.io/ PartyTown https://github.com/BuilderIO/partytown Qwik https://github.com/builderio/qwik https://dev.to/mhevery/a-first-look-at-qwik-the-html-first-framework-af Timestamps [00:01:53] Misko Intro  [00:03:50] Builder.io  [00:08:31] PartyTown  [00:11:41] Web Workers vs Service Workers vs Atomics  [00:15:02] PartyTown Demo  [00:21:46] Qwik and Resumable vs Replayable Frameworks  [00:25:40] Qwik vs React - the curse of Closures  [00:27:32] Qwik Demo  [00:42:40] Qwik Compiler Optimizations  [00:53:00] Qwik Questions  [01:00:05] Qwik vs Islands Architecture  [01:02:59] Qwik Event Pooling  [01:05:57] Qwik Conclusions  [01:13:40] Qwik vs Angular Ivy  [01:16:58] TED Talk: Metabolic Health  Transcript [00:00:00] Misko Hevery: So the thing that I've learned from Angular.js days is make it really palatable, right. And solve a problem that nobody else has. Doing yet another framework in this state of our world would be complete suicide cause like it's just a different syntax for the same thing, right? So you need to be solving a problem that the other ones cannot solve. [00:00:22] swyx: The following is my conversation with Misko Hevery, former creator of Angular.js, and now CTO of Builder.io and creator of the Qwik framework. I often find that people with this level of seniority and accomplishment become jaded and imagine themselves above getting their hands dirty in code.  [00:00:39] Misko is the furthest you could possibly get, having left Google and immediately starting work on the biggest problem he sees with the state of web development today, which is that most apps or most sites don't get a hundred out of a hundred on their lighthouse scores. We talked about how Builder.io gives users far more flexibility than any other headless CMS and then we go into the two main ways that Misko wants to change web performance forever: offloading third-party scripts with PartyTown, and then creating a resumable framework with Qwik. Finally, we close off with a Ted Talk from Mishko on metabolic health. Overall I'm incredibly inspired by Misko's mission, where he wants to see a world with lighter websites and lighter bodies. [00:01:23] I hope you enjoy these long form conversations. I'm trying to produce with amazing developers. I don't have a name for it, and I don't know what the plan is. I just know that I really enjoy it. And the feedback has been really great. I'm still figuring out the production process and trying to balance it with my other commitments so any tips are welcome. If you liked this, share it with a friend. If you have requests for other guests, pack them on social media. I'd like to basically make this a space where passionate builders and doers can talk about their craft and where things are going. So here's the interview.  [00:01:53] Misko Intro  [00:01:53] swyx: Basically I try to start cold, [00:01:55] assuming that people already know who you are. Essentially you and I met at Zadar and, I've heard of you for the longest time. I've heard you on a couple of podcasts, but I haven't been in the Angular world. And now you're no longer in the Angular world.  [00:02:11] Misko Hevery: The child has graduated out of college. It's at a time.  [00:02:15] swyx: My favorite discovery about you actually is that you have non-stop dad jokes. Um, we were walking home from like one of the dinners and that you're just like going, oh, that's amazing. [00:02:27] Yes. Yeah.  [00:02:28] Misko Hevery: Yes. Um, most people cringe. I find it that it helps break that. It does and you know, the Dad jokes, so they're completely innocent. So you don't have to worry. I also have a good collection of, uh, computer jokes that only computer programmers get.  [00:02:47] swyx: Okay. Hit me with one.  [00:02:48] Misko Hevery: Um, "How do you measure functions?" [00:02:51] swyx: How do I measure functions? And the boring answer is arity,  [00:02:55] Misko Hevery: and that's a good one! "In Para-Meters." Uh, [00:03:03] swyx: yeah. So for anyone listening like our entire journey back was like that it just like the whole group just groaning. No, that's really good. Okay. Well, it's really good to connect. I'm interested in what you're doing at Builder. You left Google to be CTO of Builder. I assumed that I knew what it was, from the name, it actually is a headless CMS and we can talk about that because I used to work at Netlify and we used to be very good friends with all the headless CMSes. And then we can talk about Qwik. How's that ? [00:03:34] Misko Hevery: I can jump into that. Sorry. My voice is a little raspy. I just got over a regular cold, like the regular cold ceilings  [00:03:42] swyx: conference call, right. I dunno, I, I had it for a week and I only just got over it. [00:03:46] Misko Hevery: It was from the conference. Maybe it wasn't from the other trip I made anyways.  [00:03:50] Builder.io  [00:03:50] Misko Hevery: So let's talk about Builder. So Builder is what we call a headless visual CMS. Uh, I did not know any of that stuff. Would've meant. So I'm going to break it down because I assume that the audience might not know either. [00:04:01] So CMS means it's a content management system. What it means is that non-developers, uh, like typically a marketing department think like Gap. Gap needs to update .... If you're showing stuff on the screen, you can go to Everlane. Everlane is one of our customers. Okay. And so in Everlane case, the marketing department wants to change the content all the time. [00:04:22] Right? They want to change the sales, what things are on the top, what product that they want to feature, et cetera. And, um, this is typically done through a content management system. And the way this is typically done is that it's like a glorified spreadsheet where the engineering department makes a content. [00:04:39] And then it gives essentially key value pairs to the marketing. So the marketing person can change the text, maybe the image, but if the developer didn't think that the marketing person might want to change the color or font size, then there is no hook for it, and the marketing person can't do that. [00:04:54] Certainly marketing person won't be able to add new columns, decide that this is better shown in three columns versus two column mode or show a button or add additional text. None of that stuff is really possible in traditional content management systems. So, this is where the visual part comes in. So Builder.io is fully visual, right? [00:05:13] Drag and drop. You can add it, whatever you want in the page. And the last bit is headless, meaning that it's running on the customer's infrastructure and we don't host the website. If you are, if we are hosted CMS, then it's relatively easy to make a drag and drop editor. [00:05:28] But because we don't host it, it's not on our infrastructure. It's actually quite a head-scratcher. And the way we do this, which I think is pretty cool, is, we have this open source technology called Mitosis, which allows us to give one input to Mitosis and it can produced any output in terms of like, whether you use Angular, React, Vue, Svelte, Solid, it doesn't matter what you use on the backend. [00:05:50] We will generate a component for you. And because we're generating an actual component, it drops into the customer's backend infrastructure, right. And everything just works there. Server-side rendering works. Everything that, that the customer might have on a backend, it just worked because it's a full-on regular component, whether it's Angular, React, or whatever the company might use. [00:06:13] So that's the unique bit that nobody knows how to do. And it's also the bit that attracted me to Builder.io and joining them. And the reason for that is because it is really easy for them to create new technology. So one of the things we're going to talk about later is this thing called Qwik. [00:06:30] What's super easy with Builder.io is that they can easily produce new output. So if you have a customer that already has their content, let's say on react or Angular, and they decided they want to move over to something different, like Qwik, and I will talk about why that might be a reason, it is super easy because with a push of a button, because we generate the content, we can generate the components in a different framework. [00:06:55] swyx: Got it. It's interesting. Have you seen Tailwind?  [00:06:57] Misko Hevery: So Tailwind is more of a CSS framework with my understanding is correct for  [00:07:01] swyx: building, but they had to build something for doing this essentially like having different outputs, uh, we have one central template format that outputs all these different  [00:07:11] Misko Hevery: things.  [00:07:12] So this is what Mitosis would do. Right. But Mitosis can do this across all of them, not just Vue and React, right? Every single one. Like, I don't even know what the list is, but there's a huge list of possible outputs that uh, Mitosis  [00:07:25] swyx: can do. Yeah. You have, Liquid and JSON.  [00:07:30] Misko Hevery: There's more, I mean, this for ones that you see over here. [00:07:33] Yeah. You can see pretty much everything's analyst here. We can import from Figma, given some constraints. Cause it's not a one-to-one thing kind of a thing, but we can import from Figma. So the idea is that people can design their site in Figma provided that they follow a certain set of guidelines. [00:07:49] We can actually import them and to turn it into HTML and then serve it up, whether it's React or whatever. One of the things is that's actually important. For example, for us is Liquid, right? Liquid is a templating system on Shopify. But it's a server side templating system and it cannot be done on the client side. [00:08:05] So if you pre-render on Liquid, how do you get a component to bind to it on the client? Because you would need to have the same component. Right? One of the things we can do is we can present it on a liquid and then produce an, a equivalent react component on the client and they automatically bind to it on a client. [00:08:21] Right. So we can do these kinds of tricks which are normally quite difficult.  [00:08:25] swyx: So you went from building one framework to building all the frameworks.  [00:08:29] Misko Hevery: You can think of it that way.  [00:08:31] PartyTown  [00:08:31] Misko Hevery: But my real thing, the real passion is that I want to get all sides to be 100/100. Yeah. Okay. Uh, on mobile, not on this stop, you know, a lot of people claim on desktop that they can do 100 out of a hundred mobile, that's the bar. [00:08:46] So I want to figure out how to do this. And in order to do that, you really have to get super, super good at rendering these things. And it turns out that if you just make a blank page and blank, white page with nothing on it, and you add a Google tag manager, that alone puts you essentially on the cusp of a hundred, out of a hundred on mobile. [00:09:08] So that alone, that, that act alone, right, he's kind of uses up all your time that you have for rendering. And so the question becomes like, how do we make this as fast as possible? So you can get a hundred out of a hundred on mobile. And it's very little processing time that you get to have and still get to have a hundred. [00:09:25] And so we do two things. One is be introducing a new framework called Qwik. little later. But the other thing we're talking about is introducing this thing called PartyTown okay. And I absolutely love PartyTown. So the person behind PartyTown is Adam Bradley, who you might know him from, making the Ionic framework.  [00:09:43] The guy is absolutely genius. And this is a perfect example of the cleverness of it. All right? So you have, something like a Google tag manager that you want to install on your website. And that thing alone is going to eat up all of your CPU time. So you really would like to put it on a WebWorker, but the problem is you can't because the WebWorker doesn't have DOM API. [00:10:02] It doesn't have a URL bar. It doesn't have just about everything that the Google tag manager wants to do. Right? Google tag manager wants to insert a tracking pixel on your screen. It wants to register a listener to the, to the, uh, URL changes. It wants to set up listeners for your mouse movements, for the clicks, all kinds of stuff. [00:10:21] So running it on a Web Worker becomes a problem. And so the clever bit of geniuses that Adam came up with is that, well, what you really want is you want to proxy the APIs on the main thread into the web worker thread, and you can proxy them through, you know, we have these, these objects called proxies. [00:10:39] The problem is that the code on a Web Worker expects everything to be synchronous. And our communication channel between the main thread and the web worker thread is async. And so the question becomes like, well, how do you solve this particular problem? And it turns out there is a solution to this problem. [00:10:56] And the solution is that you can make a XML HTTP request, which is synchronous, on a Web worker. And then you can intercept that the request using a service worker and then service worker can talk to the main thread. Figure out what exactly did you want to do? So for example, let's say you want to set up a, uh, you want to know the bounding rectangles of some div, the Web Worker thread can make that request, encode that request inside of a XML HTTP request, which goes to the service worker. Service worker calls the main thread, the main thread figures out what the rectangle boxes, and then sends the information back to the web worker thread, which then doesn't notice anything special. As far as it's concerned, it's just executing stuff, synchronously. It's like, you're laughing, right? Because this is hilarious. [00:11:41] Web Workers vs Service Workers vs Atomics  [00:11:41] swyx: So I'm one of those. Okay. You're, you're a little bit ahead of me now. I'm one of those people I've never used web workers or service workers. Right. Um, can we talk a little about, a little bit about the difference and like, are they supposed to be used like that? Like,  [00:11:54] Misko Hevery: uh, so we did these two because they are supported under the most browsers. [00:11:59] There's a different way of making synchronous call and that is through something called Atomics, but Atomics is not available on all browsers yet.  [00:12:07] So web worker is basically just another thread that you have in the browser. [00:12:12] However, that thread doesn't have access to the DOM. So all DOM APIs are kind of gone from there. So you can do a lot of CPU intensive things over there, but, , with limited abilities and this is what PartyTown solves is it proxies all of the API from the main thread into the Web Worker thread. Yeah.  [00:12:32] Now service worker is kind of a safe thing, but the difference is that a service worker can watch HTTP requests go by and it can intercept them. And so think of it as almost like a mini web server in your browser. And so what the service worker does over here is intercepts the request that the web worker makes, because that's the only way we know how to make it blocking call. [00:12:56] swyx: Uh, this is the one that we use for caching and Create React App and stuff like that. [00:13:00] Misko Hevery: Yeah. And then, because we can make a blocking call out of a web worker, the service worker who can use the blockiness of it to make an asynchronous call to the main thread and get all the information that you need.  [00:13:12] swyx: that's pretty smart. Is there any relation to, uh, I know that I think either Jason Miller or Surma did a worker library that was supposed to make it easier to integrate, um, are you aware of, I think  [00:13:25] Misko Hevery: all of these worker rivalries are in heart they're asynchronous, right. And that's what prevents us from using it, right. [00:13:31] Because the code as written assumes full asynchronicity, and that is the bit that's. Different. Right. That's the thing that allows us to take code as is, and just execute it in a, Web Worker. And so by doing that, we can take all of these expensive APIs, whether it's, Google tag manager, Analytics, Service Hub, I think that mispronouncing it, I think, all of these libraries can now go to the main thread and they have zero impact on your Google page speed score. And we actually talked to Chrome and we said like, Hey, we can do this. Do you think this is cheating? Right? Like, do you think that somehow we're just gaming the system and the message was no, no, because this actually makes the experience better for the user, right? [00:14:17] Like the user will come to the website. And because now the main thread is the thing that is running faster and none of this stuff is blocking. You actually have a better experience for the user. The other thing we can do is we can actually throttle how fast the Web Worker will run because when the Web Worker makes a request back to the main thread to say, like, I want the bounding box, or I'm going to set up a tracking pixel or anything like that, we don't have to process it immediately. [00:14:43] We can just say, well, process this at the next idle time. And so the end result is that you get a really high priority for the main thread and then the analytics loads when there's nothing else to do. Which is exactly what you want, right? You want these secondary things to load at a low priority and only be done when there's nothing else to do on the main thread. [00:15:02] PartyTown Demo  [00:15:02] swyx: That's amazing. Okay. All right. We have some demos here if we want to  [00:15:05] Misko Hevery: So if you, let's pick out the simple one, the element, right. And what you see in the console log is this is just a simple test, which performs, uh, synchronous operations. But what you see on the console log is that all of these operations are intercepted by the service worker. [00:15:22] Right. And we can see what particular API on the web worker is trying to do and what the result is, what the return code is, you know, how do we respond and so on and so forth. And so through this,you can kind of observe what your third party code does. By the way. The nice thing about this is also that, because you can observe, you can see is ECP. [00:15:43] If you're a third-party code, because we essentially trust them, right. Fully trust this third party code on your website and who knows what this third party code is doing. Right? So with this, you can see it and you can sandbox it and you can, for example, say like, yeah, I know you're trying to read the cookie, but I'm not going to let you, I'm just going to return an empty cookie because I don't think it's your business to do that. [00:16:04] You know, or any of those things we can do. So you can create a security sandbox around your third party code. That is kind of, as of right now is just implicitly trusted and you can, you have a better control over it.  [00:16:18] swyx: I could filter for it, I'm basically, I need HTTP calls and then I need any cookies. [00:16:23] Right. So,  [00:16:25] Misko Hevery: yeah. So in this case, there will be nothing because this is just showing off element API, but I think you go to previous page  [00:16:33] swyx: Before we go there. is there anything significant and? It says startup 254 milliseconds?  [00:16:38] Misko Hevery: Yeah. So the thing to understand is that it is slower, right? We are making the Google tag manager slower to start up. [00:16:46] Right. So it's definitely not going to be as fast as if it was on a main thread, but it's a, trade-off, we're doing intention. To say like, Hey, we want to give the CPU time to a user so that the user has a better experience rather than eagerly try to load analytics at the very, very beginning and then ruining it for the user. [00:17:04] So while in theory, you could run a react application and the web worker, I wouldn't be recommended because it will be running significantly slower. Okay. Um, because you know, all of these HTP requests, all these calls across the boundary, uh, would slow down. So it is a trade-off.  [00:17:23] swyx: So this is really for the kind of people who are working on, sites that are, have a lot of third-party scripts for,  [00:17:30] Misko Hevery: well, all the sides have third party scripts, right? [00:17:32] Like any kind of a site will have some kind of third-party whether it's analytics ads or just something that keeps track of what kind of exceptions happen on the client and send them back to the server, right. Standard standard things that people have on a website. And instead of the standard things that are making, preventing you from getting a hundred out of a hundred on your score. [00:17:52] Right. Okay, amazing. So this is a way of unloading stuff from the main thread Got  [00:17:58] swyx: What's the API? I haven't seen the actual code that, Party Town. Okay. There's a, there's a adapter thingy and then  [00:18:05] Misko Hevery: you stick it. So we, those are just for react components. There is also vanilla. Just go a little over. [00:18:14] So do   [00:18:16] swyx: you see how we have to prioritize, React above Vanilla? [00:18:20] Misko Hevery: Even lower? This just shows you how you get the PartyTown going. Oh, here we go. Text to pay. We go right there. [00:18:25] You're looking at it right there. So notice what. We asked you to take your third party script, which, you know, if you go to Google on an exit, it tells you like, oh, take this script tag and just drop it inside of your head. Right. Or something like that. So what we do is we say like, do the same exact thing, except change the type to text/partytown. [00:18:43] And that basically tells the browser don't execute it. Instead, PartyTown will come later, read the stuff, ship it over to the web worker and then do it over there.  [00:18:54] swyx: So the only API is you, you just change this, that's it? Yes. Yes.  [00:18:58] Misko Hevery: So you drop a party down script into, uh, into, which is about six kilobytes. And then you go to all of the third-party places and just add, type text/partytown, and that ships them off to the other place. [00:19:10] swyx: So, um, it feels like Chrome should just build this in like script, script type third party. Right. And then just do it.  [00:19:20] Misko Hevery: Yeah. I mean, we're having chats with them. You never know. Maybe if this shows up to be very useful technique. It might be something that Chrome could consider. Well, certainly we need a better way of making synchronous calls from the web worker thread to the main thread, not from the main ones of the web, right. [00:19:37] That's clearly a bad idea, but from the web worker, the main, it would be really nice to have a proper way of doing synchronous calls.  [00:19:44] Atomics  [00:19:44] Misko Hevery: Atomics might be the answer. And so it might be just as simple as getting all the browsers to adopt Atomics because the standard already exists.  [00:19:51] swyx: And I see what, what is this thing I've never heard of it? [00:19:55] Misko Hevery: Atomics is basically a shared memory array buffer between two threads and you can do, atomic operations like locking and incrementing and things of that sort on it. And they can be done in a blocking way. So you can, for example, say, increment this to one and wait until whatever result is three or something like that. [00:20:14] So then you're giving a chance for the other thread to do its work. I  [00:20:18] swyx: mean, this is like, so I'm writing assembly, like,  [00:20:22] Misko Hevery: It's not assembly it's more, you know, semaphore synchronization.  [00:20:26] swyx: Um, okay. Yeah. I see the, I see the locks and stuff, but this is, I can't just like throw in a third party script here. [00:20:33] Misko Hevery: No, no, no. This is something that the PartyTown would use to get synchronous messaging across. Right. Because currently it is kind of a hack that we create an XML HTTP request that is blocking that stuff with a service worker. Like this is craziness, right. So Atomics would definitely be a nicer way to do this. [00:20:51] swyx: I think the goal is definitely very worthwhile that the underlying, how you do it is a bit ugly, but who cares?  [00:20:57] Misko Hevery: Yeah. So the goal is very simple, right? The goal is, for us, we think we can have the best CMS, if we can produce websites that are a hundred out of a hundred on mobile, right? [00:21:07] That's the goal. And if you look at the current state of the world, and if you go to e-commerce websites, it's pretty dismal. Like everybody gets like 20 something on their scores for their sites, right? Even Amazon that has all the resources to spend, will only get 60 out of a hundred on their score. [00:21:24] Even Google website themselves gets it only about 70, out of a hundred. Right? So the state of the world is not very good. And I feel like we are in this cold war in a sense that like everybody's website is equally bad, so nobody cares. Right. But I'm hoping that if you can build a couple of websites that are just amazingly fast, then the world's going to be like, well, now I have to care. [00:21:46] Qwik and Resumable vs Replayable Frameworks  [00:21:46] Misko Hevery: Right? Because now it is different. And so now we're getting into the discussion of Qwik. So what is clicking and why do we need this? So, um, the basic idea behind Qwik, or rather than, let me back up a second of why existing websites are slow.  [00:22:04] And so there's two reasons, right? One is third party scripts, and we just discussed how we can solve this through PartyTown right? I mean, we can move all of their party scripts off.  [00:22:12] However, even if you move all the third party scripts off, your problem is still going to be that, uh, the startup time of your website is going to be pretty slow. And the reason for that is because all websites ship everything twice. First it's a server side rendered HTML, right. [00:22:30] And the page comes up quickly and then it's static. So we need to register listeners. Well, how do we adjust your listeners? Well, we download the whole site again, this time they came to in a form of TypeScript or JavaScript, and then we execute the whole site again, which is by the way, the server just did that. [00:22:49] Right? Yup. Yup. And then we know where to put up listeners and, that causes, you know, this is a perfect graphic for it, right. That causes double loading of everything. So we, we download everything once as HTML and then we load everything again, as JavaScript and then the execute the whole thing again. [00:23:07] So really we're doing everything twice. So what I'm saying is that the current set of framework are replayable, meaning that in order for them to have the bootstrap on the client, they have to replay everything that the server, literally just did, not even a second ago. And so Qwik is different in a sense, because it is resumable. [00:23:27] The big difference with Qwik is that the Qwik can send HTML across, and that's all. That's all it needs to send across. There's a little tiny bootstrapper, which is about one kilobyte and about one millisecond run, which just sets up a global listener and alert for the system. And no other code needs to be downloaded and it can resume exactly where the server left off. [00:23:48] So you need to have some formal way of serializing, the state, getting the state to the client, having a way of deserializing the state. More importantly, there's an importance to be able to render components independently from each other, right? And this is a problem with a lot of frameworks, which is - even if you could delay the startup time of a, uh, of an application, the moment you click on something react has to rerender the whole world right now, not rerender, that might be the wrong term, but it has to re execute its diffing algorithm from the root, right. It has to build up the vDOM. It has to reconcile the vDOM, has to do all these things, starting at the root. [00:24:26] There's no real way to not make it from the root. And so that means that it has to download all the code. And so the big thing about Qwik is, how can we have individual components be woken up individually from each other in any order? Right? I mean, people tend to talk about this in form of micro components or microservices on the client, right? [00:24:46] This is what we want, but at like the ultimate scale, where every component can act independently from everybody else.  [00:24:54] swyx: Yeah. Yeah. I think, we should talk a little bit about that because basically every single component is its own module and separately downloaded. So you're really using the multiplexing or whatever you call it of HTTP/2, right? [00:25:05] Like you can parallelize all those downloading. Right. The main joke I made, because I saw this opportunity and I was like, immediately, like, I know this will be the most controversial part, which is essentially. Uh, the way you serialize is you put everything in HTML, right? Like, like that. [00:25:23] So, so I, I immediately feel that, and it will stir up some controversy, but like also, like, I think the, the interesting, I mean, we should talk a bit about this. Like, obviously this is not handwritten by, by, by people. So people should not be that worried. Um, but also like there are some legitimate concerns, right. [00:25:40] Qwik vs React - the curse of Closures  [00:25:40] swyx: About how I think basically Dan Abramov was, was also the, the, you, you responded to Dan. Um, so Dan said something like this, okay. So it wasn't a direct response to Qwik but Qwik serializes all state in HTML, and that's something that we considered for React Suspense. And he says, basically the question was, have you considered allowing server components to have serializable state using equivalent? [00:26:03] it's been proposed somewhere earlier. This doesn't work generally state is in reaction arbitrary. Payloads would get huge essentially, like, "does it scale?" Is the question. Uh, and he said that this was done before and I went and looked it up and he was like, yeah. And it's actually what we used to do for ASP .NET WebForms. Right.  [00:26:18] Misko Hevery: So if you will look at react the way to React does things. And so I want to pull this up on one of the dev, uh, dogs. I actually talk about it and it might be useful to kind of pull it out. Yeah, the one you are on right now, the answer adoptable fine-grained lazy loaded. The point is that if you have a react component, react components take heavily, closures, right? Closure is the bread and butter of react components and they rely on closures everywhere and it's beautiful. I it's absolutely nice. I really like the mental model. However, it doesn't serialize, right? [00:26:50] You can't take a closure and serialize it into HTML. So what Qwik is trying to do is it's trying to break this up into individual functions. Clearly functions cannot be serialized, but functions can get a URL , a globally known URL, uh, which can load this. So if you scroll a little lower, you will see a, uh, Qwik component , and the difference is, in a Qwik component, we'll have these declaration template, which is which points to a location to where this particular thing can be loaded, if you scroll even further, it talks about how this particular thing can be served up in pieces to the client, if you do this thing. Right. So while it's maybe true that like, oh, it's been tried before and we didn't do it right. [00:27:32] Qwik Demo  [00:27:32] Misko Hevery: Have people really tried to solve every single one of these problems. Right. And there's a huge myriad of them that Qwik is trying to solve and kind of get over. And so maybe I can show it to you as a demo of what I kind of have a to-do app working. So let's let me, let's talk about this. [00:27:50] One of the things. So by the way, the screenshot you have on your Twitter account, that is the old version of Qwik, I've been chatting with you and bunch of other people at the conference, I really got inspired by lots of cool things. And this is a kind of a new version I'm working on, which has many of the issues fixed up and improved. So the thing I'm going to show you is standard todo example, right? I mean, you've seen this millions of times before. [00:28:15] swyx: By the way. I did not know that, uh, I think Addy Osmani made this original to do yes, he did. He did. And it's like the classic example. That was a classic example,  [00:28:24] Misko Hevery: right?  [00:28:27] So remember the goal for us is to serialize everything and send to the client in a form that the client can resume where the silver left off. Right. And then everything can be downloaded in pieces. So there's a lot of things to talk about. So let's start with, with how this works first, and then we can talk about how different pieces actually fit together. [00:28:46] So, you know, first thing you need to do, is, standard, define your interface for an item and define your interface for Todos, which is the collection of items, which contains , number of items completed in the current filter state, and just a list of items like so far, nothing. [00:29:02] Now the special thing comes in that when you declaring a object that you want to serialize, you will run it through this special function called Q object. And it's a marker function and does a couple of things to an object. But you're just basically passing all the stuff in and notice the individual items on Q objects as well. [00:29:20] The reason I did it this way is because I want to serialize individual line items separately, because I know that I'm going to be passing the individual items into separate components individually. Right? So what this basically says to the system is like, there is a top level object. Which is this guy right here and it can have rich state, but remember it has to be JSON serializable. [00:29:43] Therefore it cannot have cyclical things inside of it. It has to be a tree, but inside of it, it can have other objects and those can form cyclical things. So using the combination of those two, you can actually get cyclical graphs going inside of your application. But individually, each Q objects doesn't have that. [00:30:02] So that's a bit of a magic. If I scroll over to the actual running application, what you will notice is these Q objects get serialized like right here. So for example, this one has some ID and you notice it says completed zero and the inside of it has individual items. And notice these items are actually IDs to other locations. [00:30:22] So this ID ending in Zab is actually pointing to this object right here, which has other things. So the whole thing gets serialized. And unlike the demo I showed in Zadar, I have moved all the serialized content at the end, because I don't want to slow down the rendering of the top part. And so if you go, let's go back to our application. [00:30:41] So if you have Todo app, the Todo app is declared in a slightly more verbose way than the way the one would be declared in React. But if we do it this way, then we can serialize the closures, right? The closures don't have the issue with non serialized. By the way, the regular React way of doing things still works here and you can do that is just, they become permanently bound to their parents. [00:31:05] They cannot be lazy loaded. So you can think of it as having two mental models here. You can have lightweight components, which are essentially the same as react components, or you could have Q components, which are slightly more heavyweight, but they get the benefit of having the whole thing, be composable and get lazy a little bit so on and so forth. [00:31:24] So in this particular case, we're saying that there is a Todo app component and the QRL is this magical marker function that tells the system that this content here needs to be lazy. Or rather let me phrase it differently, it says the content here can be lazy loaded. The beauty of Qwik is that it allows you to put a lazy load of boundaries all throughout the system. [00:31:48] And then an optimization phase later decides whether or not we should take advantage of these lazy loaded motor boundaries, right in normal world, the developer has to put dynamic imports and that imports that asynchronous and a pain in the butt to work with, it's not simple. Right? So instead, what Qwik wants to do is say like, no, let's put dynamic imports everywhere, but do it in a way where the developer doesn't have to worry about it and then let the tooling figure out later whether or not we should actually have a dynamic import at this location or not. [00:32:18] Yeah. So even though this file, this there's two applications is in a single file in the tooling. We'll be able to break this file up into lots of small files and then decide in which order the things should be shipped to the client in order to get the best experience. You know, if there's a piece of code that never runs in the client will then put it at the bottom of the, of the chunks, right? [00:32:38] If there's a piece of code that is going to be most likely, you're going to click on it and put it up to the top. So, anyway, so that's kind of a diatribe here with a little bit of an off the rails here, but what this produces is a to-do and it turns the code, right? This QRL function, it says on render, it gets turned into a URL. [00:32:58] And this is what allows the build system to rearrange the code. And so this URL basically says, if you determine that Todo needs to be re re rendered, uh, then you can go download this piece of code. And that will tell you how do we render the Todo, right.  [00:33:14] You know, you're using a header and we're using main, notice we're binding Todos in there. So it looks like a regular binding, but the system has to do more work. So in this particular case, the main has to see if it has Todos, it has to refer to a object. So notice this, this ID here matches the ID here. And this is basically how the system knows that this component here, because if you look over here, the main and foot are, both of them want to know that you do this right? [00:33:42] So both of these components need to have the same object. And so, yeah, exactly. So this main here, as well as the footer, they both have a same ID passed in here. And that's how the system knows like, all right, if I wake you up, I have to make sure to provide you with the same exact ID. Now, not only that there is also this particular thing, which is just a copy of it, but, but in this particular. [00:34:08] What it does is, is the list, all of the objects that could potentially affect the state of this component. And when you go and you modify one of these, state objects, the state, these objects actually keep track of each other and they know which components need to be woken up and affected. So I think there's an example of it somewhere here later, uh, like right here, right in here, it says, Hey, if you, uh, you know, do a key up on the input right here, if I type here over here, something, then the key up runs and then eat, enter runs, you know, add a new item, which is just the function that the function right here, which just pushes an item and new item into the list. [00:34:54] And it sets my current state to text me. And so the system knows that in this political case, in a header, this input right here, Has its own state right here. So let me refresh this again. Um, this header has its own state one eight, whatever, right? Which if you look over here is right here. It's text blank, right? [00:35:16] So we find typing here. I'm going to change the state over here. And then if I set the state to blank, then the system knows, oh, that's object 1 8, 7 1, or whatever. I can run a query. I can run document DOM, querySelectorAll. And I can say, give me, uh, all the queue objects, remember how the selector for this start something like this. [00:35:44] Anyways, there's a way to run a selector that will allow me to whatever, whatever the code is, right? I'll run the selector and this selector will then return this header back to me saying this is the object or rather, this is the component that is, has interests registered into this object, which means. [00:36:04] Because I've selected this thing. I have to find the Q render message and send the Q render message to download its template and we render the object. And so what this allows you to do is have a completely distributed set of components that can be awoken only when a relative, you know, appropriate data is changed rather than having this world of like, well, the state has changed and I don't know who has a reference to what? [00:36:30] So the only thing I can do is we learn that the whole page. Well, that's kind of a, it doesn't help you, right? Cause if you run the, the whole page, then there's the whole, the code has to come in here. Right. So that's not helpful. We want to make sure that we only download the code is actually needed. And so you need to have some mechanism by which, you know, like if I change this piece of code, if I change this object, which component needs to be awoken, right. [00:36:54] And normally like if you have Svelte, Svelte does through subscription, this particular trick, the problem is subscriptions cannot be serialized into the DOM. And so we need a mechanism where the subscription information is actually DOM serializable, right? And this is what the Q object is, or the subscriptions that the individual components have to undo to other things. [00:37:18] And so the other thing I kinda want to point out is that we can then bind a complex object. Like in this case, it's a complicated state that'd be assigned to reduce yet. It turned into a binding that's serializable into the bottom, right? So if I go back here, see I'm jumping around. So we have our footer. [00:37:38] If we have our main, the main is declared over here, you know, standard, uh, JSX in here where you, you want to iterate over a bunch of items. There's a host. Okay. So one of the things we need to do is, um, in react, when you have a component, the component is essentially hostless, or I would say it's life component in the sense that it doesn't have a parent, right. [00:38:02] Uh, and that is wonderful in many, many situations, but sometimes it isn't. The problem we have is that we need to have a component. We need to have a DOM element for each component that can be queried using querySelectorAll so that we can determine if there is a listener on it, or if there is a subscription on a particular object or a single back. [00:38:24] So we have this concept of a host element, and this is one way in which the Qwik Q component is more heavyweight than the react component. You can still use react components if you want, you just don't get the benefits we talked about. And, and so a host element is, is a way of referring to the, the host element and adding an attribute to it. [00:38:47] Right. And saying like, oh, I want the host, I'm going to have a classmate. And so if you go into, let's see Maine, uh, right. So it's supposed to be a classmate, right. So it's the component that, that adamant. So normally, uh, the way you do this normally in react is that the main would be a object that the JSX of the re. [00:39:07] The child react component, right? In this particular case for a variety of reasons, we need to eagerly create this particular thing. So then it's a placeholder for other things to go in. And so we need to do an eagerly and then we need a way of like referring to it. So that's what host is, sorry for the, uh, diatribe anyways, but this is how you create your items, right? [00:39:31] And notice the way you got your items is you just got it from your prompts and you can iterate over them. Right? You can reiterate and run the map and produce individual items. And for each item you will pass. And the key. So if you look at the item here, it's prompt says like, I am going to get an item in here. [00:39:50] And my internal state is whether an I am not, I am an editable state. So these are you, basically your props. And this is the components state in here. And, uh, you know, on mound, we create a component states that we're not, we're not an editable state. And then when the rendering runs, uh, it has both the information about the item as well as about whether or not you are currently editing. [00:40:13] Uh, and if you look at the UL, so here's our, one of our items that got generated, notice that the item that passed in as a ID here, right? So if you go to the script at the bottom and see this one ends in PT six, so we should be able to find, here we go, this is what actually is being passed in to that particular component. [00:40:34] But notice there's a second object. Not only is there a, um, a PT six objects, there's also the secondary option. That's the state of the components. So if the state of the component, we're basically saying here is like, if this object changes or this object changes, I want to know about it and I need to be. [00:40:52] So these objects form a graph, right? The presents, the state of your system. And then the Qwik provides a mechanism to serialize all this information into the DOM in such a way that we know which component is to be woken at what time. So if I start typing in one of the things you're going to see is that on the first interaction, this script that will disappear, because what actually happens is that when you interact with the system, it says like "I need to rehydrate myself". Right? And so it goes to the script tag and, uh, reads it. Let me give it back over here, read it leads to the script tag and figures out. You know, these utilizes all these objects because takes this object, puts them inside of this object to build up the graph and then goes back into the DOM tree and say like, okay, so I need to put this one over here. [00:41:40] I need to put this one over here, this one over here and so on and so forth and puts all these objects back. What are they supposed to be? And now you are, your state is back in a, in these components, but the components aren't present yet. They're not awoken, right? Because none of their, uh, Mount or their render functions actually got called. [00:41:59] And because the functions didn't get called, uh, the code didn't have to get downloaded. So everything is super lazy. Right. So when I go and I hit a key over here, the state gets de-centralized, but the only piece of code that gets downloaded is right. It is, it is right. This thing right here. [00:42:18] Nothing else.  [00:42:19] swyx: Can we show that the network actually, ah,  [00:42:22] Misko Hevery: I would love to, but that part is mocked out right now in the old demo, in the demo that I have, that I did for the conference, that one actually had it properly working. But the feedback was that the D as a developer, there was a lot of things I had to do. [00:42:40] Qwik Compiler Optimizations  [00:42:40] Misko Hevery: And so I wanted to simplify it. So one of the things I did is I figured out a way, or rather I spoke with Adam, uh, the same Adam that did PartyTown. And we figured out how to make it, make the tooling smarter so that the developer doesn't have to do this. So what actually happens is that when you have the QRO over here, what actually happens is you, the, the code automatically gets refactored. [00:43:06] And you will get a new function with factor like this. The system will put an expert on it. And what gets placed in this location is a string that says something like, you know, ABC. Uh, hash you local, right. Or something like that. Right? So by doing this transformation and that piece of code is not working in this transformation, um, the, uh, the system can then, uh, lazy load, just the spirit physical code, nothing else. [00:43:39] But in order to do this transformation, we have to make sure that this code here doesn't have any closures. Right? I cannot, it cannot close over something and keep that variable because if it does the whole thing doesn't work. And so the nice thing is that we can still write it in a natural form, but one of the constraints here here is that you can't close over any variables. [00:44:01] Now there's no variables to close over them. The system is designed in such a way that it doesn't need it. Instead of things like props and state are explicitly passed into you, as well as to the thing of the child, whether they're halo as well. So you don't have a needs to create these kinds of closures, but it is a constraint. [00:44:19] And this is what allows the optimizer to go in and rearrange your code base in a way where we can then determine what things are used. So, so in this particular case, we can, for example, determined that you're likely to go and interact with the input box, but you are very unlikely to actually call this on render, because this is the kind of the Chrome, the shell of the application, and wants to show them the applications loaded you will never, ever interacted. [00:44:46] Right? So what you can do is you can take all these imports and you can sort them not alphabetically. You can sort them by the probability of usage. And then once you haven't sorted by the probability of usage, you can tell the optimizer like, okay, take the first N ones so that I have a chunk that's about 20 kilobytes because we think 20 kilobyte chunks. [00:45:08] And then the system can be like, okay, let me add a whole bunch of them until I have 20 kilobytes. Let me add a nice chunk, then underline about 20 clubs. And I kind of do these chunking all the way on the end. And then the last chunk we'll probably end up with a bunch of stuff that never ever gets loaded. [00:45:22] Right. But the problem is the current way we design applications. You can't do that. You just can't right. And so we have this mentality of like, we have frameworks that have amazing developer experience, but they set up the overall experience down the path of monolithic code base and any kind of, um, lazy loading that the Builder can add after the fact. [00:45:50] It's just like kind of a kloogey workaround. Right? And that's the thing that the Qwik solves it says like, no, no, no, let me help you design an application that has still nice developer experience, but let me structure things in a way so that I can later rearrange things, right? Let me keep you on this guide rails of like, make sure you do it in these ways. [00:46:12] And so everything is in the quickest set up in a way where it keeps you in this guide rails. And the result is, is a piece of code that the optimizer, then the Qwik can rearrange, right? It can go and pull out this function. It can pull out this function. It can pull out all of these functions and turn them into a top level functions that are exportable. [00:46:31] And it can then, um, tree shake the stuff that's not needed and produce chunks that can then be lazy loaded into your application.  [00:46:41] swyx: Like four or five years ago, I think there was some, uh, I think even at the Chrome dev summit or something like that, there was a effort to use Guess.js to basically use Google analytics, to optimize all this, intelligent pre-loading or loading predictions. [00:46:58] Um, is that how I think I missed the part about how, like, how you pull in the statistics for, for optimizing.  [00:47:05] Misko Hevery: So the first thing to talk about, I think is important to understand is that unless you can take your application and break it up into lots and lots and lots of chunks, I do that. Yeah. There's nothing to talk about. [00:47:15] Right? If your application is one big chunk, there's nothing to talk about. You would have to load the chunk end of discussion.  [00:47:21] swyx: Well, so the chunk goes page level, and now you're doing component level, right? So they were, they were saying we split it by page and we can predict the next page. So,  [00:47:30] Misko Hevery: so look at Amazon, right? [00:47:34] Most of this stuff, you will, I mean, you can click on stuff and there's a menu system up here and let's pick a random component here. How do I, let me just go to something. Oh, come on. Just give me a detail view of something every day. Uh, you know, most things here never have to be rendered. Like, for example, there's a component here. [00:47:52] This component never, ever changes. Nothing here. We're render nothing. We'll run it there, here. Uh, yes, these are components and I can click on them and they update the UI over here. But if I'm interacting here, why am I downloading the menu system? Right. And so the point is, if you have a page like this, there is huge number of components in here, but most of them either never update, or in my current path of interaction, I just don't need to update them. Right. If I'm using the menu system, then I don't need to download this thing here. And if I'm interacting with my item then I don't need the menu system, and I'm not, unless they put something out to car, do I have to worry about my shopping cart? [00:48:33] Right? And, and this is the problem is that we currently bundle the whole thing up as one giant monolithic chunk. And yes, there are ways to break this out, but they are not easy. And everybody knows how to do route level break up. But like even on rough level, it's, it's not, it's not fine grain enough. [00:48:53] Right. And so the magic of Qwik is the magic of writing the code in this particular style. Is that for a typical size application, I can break up the application in literally thousands of chunks. Now that's too much. We've gone way too far. I do. These, these chunks are too small and we don't want that. [00:49:13] Right. But when I can break things up, it's easy for me to assemble bigger chunks out of it. But the opposite isn't true, right? If I have a big chunk and I want to break it, well, good luck. You know, no amount of tooling is going to do this. As a matter of fact, the best AI system we have, which is right here in our brains. [00:49:31] Right. Even if you give it to the developer and say, go break this thing up, it's a head-scratcher that takes like weeks of work. Right? And so we are in this upside down world of like build a humongous thing and then have this attitude of like, somehow tooling will solve it. Tooling can solve this problem. [00:49:52] Right. You have to do it the other way around. You have to design a system which breaks into thousands of little chunks. And then the tooling can say, yeah, but that's too much. It's too fine-grained. And let me glue things together and put them together into bigger chunks because. Through experience. We know that an optimal chunk size is about 20 kilobytes, right? [00:50:11] And so now the thing you want is to get a list, the order of which the chunks are used, and that's easy, right? If you're running your application, you can just keep statistics on what, how users interact with your application and that's that the sticks can be sent back to the server. And so once you can get back on a server is just a ordered list of the probability by which you're going to need individual chunks. [00:50:35] And that sort of lists that sorted list is all you need to tell the optimizer, like start at the top of the list, keep adding items until you get to a correct chunk size, they'll start a new job, right. And you keep doing this over and over. Okay. Now the reason I get excited about this, the reason I talk about it is because we completely ignored this problem. [00:50:57] Right. We, we have these amazing frameworks, whether it's Angular, React, Svelte or whatever that allow you to build these amazing sites. But on the end of the day, we all have horrible page speed scores, because we're not thinking about it from the correct way. And the attitude for the longest time has been, the tooling will solve it later. [00:51:18] And my argument here is no, the tooling will not solve it later. If you make a mess of this code base, there's nothing that tooling can do. Yeah.  [00:51:27] swyx: Um, there's so many directions. I could take that in. So first of all, uh, the React term for this is a sufficiently smart compiler, which has been in the docs for like four or five years. [00:51:36] Yeah. That's an exhibit,  [00:51:39] Misko Hevery: but that's my point. Like you cannot make a sufficiently smart compiler [00:51:43] swyx: so is, I mean, is there a compile step for this because of the QRL section.  [00:51:47] Misko Hevery: So right now it's actually running without compilation whatsoever. So one of the things I want to make sure that it runs both in a compiled and uncompiled state, and that's why it comes up with these bogus things like mock modules, et cetera. [00:52:01] Uh, and I think if you go to the network stab, it loads the mock module, and it just re-exports it. I can't really show you, but basically all of these things are kind of just in there. So currently this thing runs as a single monolithic application, but the, the way this thing would work is that as I pointed out everything, every place that you see QRL is a hint to the compiler to go and extract this. [00:52:26] The compiler, literally, we would just think. Ctrl+Shift+R extract here and then gives it a name which will be a header pull on a key up. Right. And then it repeats the same exact thing over here. So Ctrl+Shift+R extract. This is a header onMount. I mistyped it. It's okay. I get it right. And the same thing here, controls have to go Ctrl+Shift+R [00:53:00] Qwik Questions  [00:53:00] swyx: what if I need to do like conditional loading because the competitor doesn't know which branch I need to go down.  [00:53:09] Misko Hevery: So I'll answer the question in a second, did you want to point out, so notice what ends up here? The header is super, super lightweight. There's nothing in here. Cause these things, these two things will get converted into these URLs, right? Yeah. And because of that, this header is permanently bound to the onRender of the to-do app. [00:53:28] Right? If you load a to-do app you're also loading the header and of Main and a footer, but the thing we've done over here is we made this super lightweight, and this is what allows the lazy loading to happen.  [00:53:41] Now you're asking what about other components? Uh, easy. I mean, uh, if you want it to conditionally include the header, you know, standard stuff. [00:53:51] Uh, true. Right now the, the header itself will always be permanently bound into the, on render of the to-do app. Right. However, because we did the trick when we extracted everything out of it had already super, super lightweight. It doesn't contain anything. Right? So the only thing the header really contains if you go in here is the what to do on this URL was the only thing that's in there and also this vendor, right? [00:54:18] So these two URLs are the only thing that is contained inside of the header by itself. Okay. It's only when we decide to render the header, do we go into the header? And we say, okay, we're doing a rendering. So what's your URL. And we look at this URL right here, we download the code. And so now the rendering pipeline has to be a synchronous. [00:54:38] We download the code and then we go and execute the content. And we basically fill in the content the better now in the process, we also realize, oh, we also have to download this piece of code. And this is where statistics would come together. And we basically tell us that this URL and this URL always get downloaded together. [00:54:57] And therefore the optimizer will be smart enough to always put them together in the same file in the same chunk. And, uh, you know, we rented the content. Got it.  [00:55:09] swyx: Okay. So, uh, one small piece of, uh, API feedback slash questions. Uh, yeah, you have, the tag name is optional there. I guess that's a hint to what to store, right. [00:55:18] Misko Hevery: So right now it says to-do right here. If I have a  [00:55:22] swyx: out,   [00:55:24] Misko Hevery: it becomes, uh, just the div. Um, so the system doesn't care. What the thing is, it means eight element. Um, it could be any element they will do just fine. It's easier to kind of on the eyes if it actually says to do right. So that's the only reason for okay. [00:55:42] Got it.  [00:55:43] swyx: the bigger piece is okay. It's like a lot of HTTP requests. Every time I basically, like every time I make a request, every time I interact with the app, I essentially need to do a whole new handshake, a whole new network transfer. There's some baseline weight for that. [00:56:00] Right. Chunking links that helps, um, is there a preload essentially? Is there a less programmatically say like, okay. And by the way, uh, this is important for offline capable apps. So I like, let's say like, I'm going offline. Like it's five things. I know I don't need it right now, but like as an app developer and  [00:56:18] Misko Hevery: I know.  [00:56:19] Yes. So, uh, we can totally do that. Um, we, uh, there is a level worker that will be set up and the web worker will get a list of all the chunks in the woodwork who will try to go and download them and set up the caching for you, uh, in these chunks of time. So that Y when you interact, the only thing that the browser has to do is execute the code now, because these chunks are small, the execution code, if we don't, we're not worried about it, right. [00:56:46] In the case of like on typical framework, that's replaceable. The problem is that the first time you interact with this thing, you have this huge amount of code to download parts and execute. But this isn't the case here because every interaction really only brings in the code that's strictly necessary for this interaction. [00:57:04] So again, we go to like Amazon, right? If I hover over here over these things, and it changes the image on the right side, the only code that gets downloaded and executed is the code for this. Now it's already pre downloaded because their web worker would go and pre fetch it for you. So the only thing that the browser has to do is parse the code and execute the code for the on hover, a callback that goes and updates this components URL. [00:57:27] Right. That's it? No other code needs to be downloaded in a presence. Yep.  [00:57:31] swyx: Got it. anything else that we should cover real Qwik?  [00:57:35] Misko Hevery: I feel like I have talked your ear off and you have been such a good and gracious host. Uh, happy to answer questions. I don't want to overwhelm people, but I am super excited as you can talk. [00:57:46] I'm super excited about this. I think it's a fundamental shift about how you think about a framework. So like, if you look at all the existing frameworks, they're all arguing about, like, I have a better index, I can do this better or that better and et cetera. Right. But fundamentally they're not the same, like essentially the same buckets they can all do about the same thing Qwik. [00:58:05] I think it's a whole new ballgame because the Qwik thing is not about like, oh, I can render a component just like, you know, 50 other frameworks can do as well. The thing that Qwik has is I can do it. I can give you microservices for free. I can give you this micro component architecture for free and I can produce a bundling. I am the sufficiently advanced compiler. Okay. Let's put it this way. This thing that you thought you could have and solve for you, doesn't exist unless you have the current guidelines. Right? So the thing with Qwik is that it is the thing that allows you to have a sufficiently smart compiler to give you this amazing times to interactivity, right? [00:58:48] At the end of the day, is the, there's nothing faster than downloading HTML for your website. I mean, that's the cake, right? Yep. So the reason why Qwik is fast is not because Qwik is clever in the way it runs JavaScript or anything like that. So no Qwik as fast because they don't have to do anything. [00:59:04] Right. When you, when you come to a Qwik website, there is literally nothing to do, right. We're fast because we don't do anything. And that's  [00:59:13] swyx: your baseline is like a one kilobyte bike loader, right?  [00:59:16] Misko Hevery: One come on loader with all the loader, does it sets up a global list? Right. So let me, let me go back. Sorry, let me share one more thing. [00:59:22] So here's your input, right? So if you go to a header, here's the input, right? The reason we know how to do something on it is because we serialize this thing called on:keyup, and there is a URL, right? So when this thing is first executed, nothing is done. Like this content shows up and it said we're done. [00:59:41] And the only reason why we know to do something next is because when I do a key up here, the event, bubbl

Something tasty is getting cooked up with The Menu a new horror comedy starring Ralph Fiennes, Nicholaus Holt, and  Anya Taylor-Joy. Nicholaus Holt ( the boy in classic about a boy, the beast in the xmen movies, R in Warm Bodies zombie movie, Nux in Fury Road )Ralph Fiennes ( he is in a ton of shit too but I know he as Voldemort, Hades)Anya Taylor-Joy? Would not recognize her in a show called Atlantis, I never saw The Witch nor seen The Queen's Gambit.She is in a lot of upcoming high profile stuff i am interested in, she is playing Furiosa in the Mad Max spin-off prequel, Last Night in Soho coming in October, and the viking movie The Northman.I saw some ignorant posts on Facebook trying to convince everyone The Fly with jeff goldbloom is not a horror movie … it definitely is in my opinion.  He is literally losing control as he transforms into a monster and hurts both himself and others in the process, plus it is really grotesque.  Even Google agrees is it is horror slash science fiction. Now lets run down some Predator movies.We heard the new one is about a female native american pitied against the predator and they seem to be rewriting the history once again to claim this is the first spring break trip to earth in the 1800s or thereabouts.There was a ton of props including a pistol in Predator 2 that suggested the predators have been visiting earth for a long time, but that faded into legend and was not expanded upon on film...not directly anyway, a natural jump off point for a Predator 3 would have been what happened to all the The Yautja (ya-OOT-ja) on the ship we see.We got instead a sling of inconsistent sequels, and we tell you are favorite ones.Tonight's movies are HAPPY DEATH DAY AND HAPPY DEATH DAY 2U we have slammed them together as a double feature because they are really one long time travel horror story. GIRL NAMED TREE KEEPS GETTING MURDERED AND HAS TO FIGURE OUT HOW TO STOP IT FROM HAPPENING WITHOUT PERMANENTLY GETTING HERSELF OR HER FRIENDS KILLED IN WHAT IS REVERED AS THE HORROR MOVIE VERSIONS OF GROUNDHOG DAY ON THE BASIS THAT A SINGLE DAY IS REPEATED UNTIL YOU COMPLETE THE CORRECT VERSION OF EVENTS  AND MAKE YOURSELF A BETTER PERSON AS FATE HAS IT TO ESCAPE THE TIME LOOP.The Collaboration Filmmakers Challenge is a two-week film challenge - you make a short film from start to finish in two weeks. And check this out - three winning filmmakers will get development deals with Hollywood Production companies. One deal is with Shout Factory who produces Mystery Science Theater 3000, and the other two are with Adi Shankar who produces Castlevania for Netflix in addition to movies like Dredd and The Grey.Support the show (https://www.paypal.me/bingewatcherspodcast)

This episode is my take on what feels like "never-ending" series of updates in Google since March of 2020. Alright already. In particular, I wanted to talk to business owners and C-level executives of a certain age who think they "know what SEO is" but have nothing on their site ranking for any value keyword that doesn't have their brand name in it. Another question I have - How do we know what is a true update these days and not the result of Google catching up on all the things Google has not been doing because some data stream was offline? And the real kicker. Even Google comes clean when identifying the true value of organic search. You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX Dog Photo by Karsten Winegeart on Unsplash Composite photo - Compliments of a Peach Bellini after an evening on the Sunset deck Music from Uppbeat https://uppbeat.io/t/doug-organ/fugue-state License code: HESHAZ4ZOAUMWTUA --- Support this podcast: https://podcasters.spotify.com/pod/show/confessions-of-an-seo/support

[Weekly Show #1119 2021-06-26] We've got some really cool news that some people have interpreted as bad news. And this has to do with general motors and their hydrogen fuel cell. This is a very interesting story. [00:00:13] I've always been fascinated with the Hindenburg and what happened there. And I did a lot of investigations. And of course the, there was the initial investigation that happened back in 1937. When the Hindenburg actually crash, I found online, you can buy pieces of the Hindenburg online. [00:00:35] There's this kind of an auction house. You can get a small square of the fab. Of the Hindenburgs outer shell for 99 bucks. I found them online. I didn't buy any, although I was thinking, that might actually be cool, but what am I going to do with it? Rights to get on a wall then what w what was interesting about it and about the fabric was what the German engineers had. [00:01:01] Now we know that you can use helium and helium is a great little gas it's inert. It's not going to catch fire. It is also lighter than air. There's a lunch, a lot of others, great properties that has, you can use it for super cooling things that you can't with. Most other gases, helium is much better for super cooling than oxygen is. [00:01:23] And hydrogen is Excel. Helium is getting hard to find the United States had a strategic reserve of helium. Now, to me, that makes sense because we did at one point need helium. We had dirge bubbles. We still do. We still use helium to send weather balloon. Been various other things, but then the federal government decided ELA. [00:01:48] We don't need to keep this reserve anymore. So they sold it off. As of next year, there won't be anything left in that strategic reserve. So where do we get helium? We get it from regular old oil mine. So they drill a hole it's created by the breakdown of various elements in the soil, primarily some of the hard rocks. [00:02:14] And as they break down and decay, they produce helium as one of the byproducts. Now what's been happening in the reason we are in. A helium shortage. Number three in fact, is that we are now fracking. Fracking Lutz is extract a lot more natural gas and a lot more , which is what we're really trying to do and keep some of those costs down. [00:02:44] But it also does not create as much helium and that's. And it's a really big problem when you get right down to it and you're trying to figure out if we're going to fill up a balloon, that's going to go up. What are we going to do now? Approximately a quarter of all of the helium that's news out there goes into these birthday balloons. [00:03:09] Okay. So yeah, it's it's kinda cool, but it's not an absolutely necessary thing, frankly, but it is used in all kinds of other things, including experiments. You remember? I said that helium is used to super cool thing. Think of these massive hydraulic colliders, some of the other experiments that are going on, where we have a magnet. [00:03:37] Now, one of the biggest, most important things we're doing with magnets right now is trying to create a container for nuclear fusion. Now nuclear fusion doesn't have the byproducts of nuclear fusion. Although we've solved most of those vision problems, you don't have this highly radioactive stuff anymore that we used to have in the old reactors. [00:04:01] Although we haven't been building new ones for what, 40 years now. But those particular types of containers, if you will, are built by these big magnets. So these magnets hold it in place. And in order to get the amount of power we need to, to these magnet, we have to super cool them. We have to super cool, the power supplies, and that is typically using helium. [00:04:27] So we've had to shut down some of these experiments. Because we don't have enough helium so much for the strategic reserve, that is almost completely depleted. And by the way, the federal government in its infinite wisdom sold that helium off at a fraction of fair market value. That's a problem because it just went crazy. [00:04:52] People were using it for things that just weren't that important. And now many of our experiments are getting shut down, but in the world war two era and pre-World war II era Germany had a problem trying to get helium itself. Germany doesn't have a whole lot of oil reserves and it had to buy everything. [00:05:12] And the United States really didn't want to sell here. To Germany. So what Germany did and you guys probably all know this from your history lessons, cause you are the best and brightest hydrogen was used. And because hydrogen was used it was a flammable gas. And when there was a spark, when it was trying to land. [00:05:36] It went up, it caught fire. Now what's really interesting is if you look at the pictures that were taken of it burning, there were obviously elements other than hydrogen, because hydrogen burns beautifully pure. You can't really even see it. And what would normally happen is you wouldn't have. Poof. [00:05:58] And the whole thing just burns up. You'd have a hole and that hole be shooting a flame out as it was ignited, right as the hydrogen was ignited and the whole, my discontinue to get a a little bigger until there's no pressurized hydrogen anymore. And the fire's over, but that's not what happened with the Hindenburg. [00:06:18] She caught fire. Because of that spark and it had that spark because of the weather conditions at the time, they just weren't being cautious enough. In fact, that was the very last large dirigible Airship. Ever made, frankly it's crazy, yeah. We got the Goodyear blimp, we got some of these others and they need the helium to fill them up. [00:06:43] And then over time it was kinda like a swimming pool. You filled it up and you, all you have to do is just add a little bit more now, and then you don't have to, because of leakage, you don't have to completely refill it all of the time. So what ended up happening is they had hydrogen on board. [00:07:02] Had the spark started a flame and then the cloth material that coated this massive container holding all of the hydrogen caught fire, but it didn't just catch fire. What happened was it caught fire and. It burned very quickly because effectively the entire outside surface of the Hindenburg was coated with rocket fuel. [00:07:30] Some of the same components that go into gunpowder aluminum powder, which gave it that kind of silver shine. They really messed up. So people are looking at what is happening now with general motors. Tech fuel cell technology and other a little bit worried because this technology was developed for cars. [00:07:51] It is being used in some parts of the world, in some parts of the country. I know California has some hydrogen cars on the road with a fuel cell. Now they're not burning hydrogen. In order to transport the car, they're actually allowing a chemical process to occur. So the hydrogen atom is attracted to the oxygen atom and they use a membrane so that they're trying to get together. [00:08:18] And that's what produces electricity. And then what is the result when you have two hydrogen atoms and an oxygen atom and they combine H two O so the only. Final end product here coming out of that car is pure. Which is cool. So GM says wait a minute. Now we have this technology, why don't we try and make airplanes a little bit more efficient? [00:08:45] And so they're saying you don't, you're taking off with two tons of water on board. How about we put a hydrogen fuel cell in there. You will be well to generate electricity. Now that's a very big deal because now that electricity doesn't have to be generated by the turbines of the gas engine. And on top of it all, you don't have to take off with two tons of water on board because we can generate water as your. [00:09:16] And of course, they're not going to coat it with a rocket fuel. They are going to put it in one of these really cool containers that is considered to be very safe. So it's very cool. So the litmus test, according to our friends over at general motors, he this is a GM executive. Director Charlie frees. [00:09:36] He says our technology can address customer needs in a wide range of uses on land, sea, air, or rail. And this collaboration we could open up new possibilities for aircraft transitioning to alternative energy, power sources. Now I don't expect a plane to be actually flying on this any time soon. [00:09:58]Hydrogen is a great little fuel, but it doesn't provide enough energy to get that jet off the ground at all, but it does provide enough energy to supplement it so good for them. I think this is a good use frankly, of the hydrogen fuel cells, as long as we can avoid it leaking and causing other major problems. [00:10:21] But I think that can be solved. Look at what we've been able to do now. These containers for the pretty much everything that can be hit by a train at full speed and not. So I think we got this covered. All right, everybody stick around. We'll be right back. And we're going to talk about it. A new type of vigilante that you may not have heard of before. [00:10:46] Of course, you're listening to Craig Peterson. Check me out online. CraigPeterson.com. [00:10:52]Well, you probably know again here, because you're the best and brightest, what a vigilante is. Well, I bet you haven't really heard about this type of vigilante before, and it is causing havoc for as many as 40% of computers. [00:11:10]Well, vigilantes have throughout history decided that they were going to take the launch of their own hands. [00:11:16] Now, way back when there wasn't law enforcement, et cetera, that's just what you did. And then we ended up with the tribes and our tribes would decide, okay, what's going to happen to this person. And you know, one of the worst things that could possibly happen way back. Caveman days. And after frankly, the worst thing that could happen to you is getting banished because having a group of people who are living together, cooperating together, working together makes all of the difference when it comes to survive. [00:11:53] And being kicked out of that tribe out of that group meant you had a very low chance of long-term survival. And if you went into another group, they'd really be suspicious about you because where did you come from? Did somebody kick you out because you did something really, really bad? You know, I kind of wonder if that's not deeply ingrained inside of us from all of those. [00:12:19] Centuries millennia with that whole type of process in place where we see someone that's different than us. And we kind of wonder, right. If you think that's where that might've come from. Interesting thought. I don't know that I've ever seen any studies about that. So vigilantes, nowadays are people who they're not going to the chieftain. [00:12:40] They're not going to the local police department or the prosecutor who a, whoever it might be. They are taking the law as it were into their own hands. Now it's not necessarily even the law, they just decide that they want something to happen in a particular way. And by having that happen in that particular way, they now have control. [00:13:06] Right. They're making the law as it were not just enforcing it. We have a lot of malware out there and there's a lot of different types. You might remember what Sony did, Sony. Decided they didn't like people ripping their CDs. And so they went ahead and installed an automatic installer for windows computers. [00:13:29] So if you tried to play your favorite Sony CD, right. Audio CD, listen to some music, it would automatically install some what. You and I would call malware on your computer and it would look at everything you were doing on your computer. To try and make sure that you were not trying to make a copy of the desk, not just a copy, but what we call ripping it. [00:14:00] In other words, you have a CD and you have an MP3 player. How do you get the CD on the MP3 player? Cause you can't just stick it into an MP3 player, so you have to rip it and that converts it from the CD format into an MP3 format. So it's all digital. You can take it away. And I have really griped about the music industry before, because they make way more money off of CDs than they ever did off of records. [00:14:28] Just because of how cheap it is. It costs them like 10 cents, not even to make a CD. And it costs them a couple of bucks to make a record back in the. So they decided they would do digital without thinking twice about while digital means you can a perfect copy, perfect coffee copy of that desk. And so it's only, he said, I'll go, well, here's what we're going to do. [00:14:53] We're going to make this. And so it installed itself. Way down deep inside the operating system. It watched as you loaded up desks and watched what you did that is malware. And that was Sony being frankly, a vigilant. Yeah. They said, Hey, it's for copyright protection, but there was no encryption on CDs. [00:15:16] There still isn't on compact discs. When we're talking about music desks, there is encryption on DVDs and that's what they did in order to say, well, you can't rip it because it's an encryption. Past the digital communications millennial act. And then from that act, they were able to now have controls. Hey, listen, if it's something's encrypted, you can't even try to dig. [00:15:40] Okay. Pretty, pretty big deal. So there's a whole lot to this whole vigilante thing. And someone is added again, in this case, we found a researcher who has found something you just don't really see very often, you know, outside that sone thing, but it's booby trapped file. Yeah, there's these files that are out there on the internet on a bunch of torrent sites and others that are pirated software and they have a booby trap inside. [00:16:18] Now the pirated software is typically things like a Microsoft windows or all of their different software, right word. And you name it all the way across the line. They also, by the way, have put some of this malware into games because there's a lot of people that run games and they grabbed these cracked games from the inside. [00:16:45] So we're talking about boob bootleg talk. And so what this person or people, or whoever it is, is doing according to Sofos labs, principal researcher, his name is Andrew Brandt is get getting these people to install this software that has. A booby trap and that what it does is you think you're just installing the game or whatever it might be. [00:17:15] But in reality, you're installing software that sends. The file name that was executed to an attacker controlled server. So it knows, oh, you're trying to run Microsoft word and it sends along your IP address of your computers. And then what it does is this vigilante software. It tries to modify the victim's computers so they can no longer. [00:17:43] Access some, 1000 other pirate sites, like the pirate bay.com, which is a very popular site out. Oh, out there. So this is obviously not your typical malware, not at all. And they are doing this same type of thing. That's so needed way back in the day, modifying your computer so that you can not do something that may be illegal. [00:18:11] It may be mostly, most of the time, he illegal, hard to say, but in reality, they're modifying it without you knowing. It's a very, very big deal. So people are using software, kind of like this vigilante software to steal stuff. Usually it's passwords, or maybe your keystrokes or cookies or your intellectual property access Eve, the people are even using ad networks, advertising networks to deliver software. [00:18:44] But that will mind cryptocurrency for them. Okay. But those are all theft. That's what the motive is, but not in this case. These samples really only did a few things and none of them follow the motive for malware criminals. It's fascinating. He had a thing that he posted over there on Twitter, kind of talking about it, but once the victims executed this Trojan file, it gets sent out to a server and I'm sure the FBI is tracking down this server. [00:19:16]It's one flourish. She drew.com in pronounceable. And it's it's not the one fee share, which is the name of a Cod storage provider, but it's pretty close to it. And it sends it out. I'm looking at the list of all of these websites that it tries to block by going into your hosts file. But it's an interesting way to approach it. [00:19:41] Isn't it, frankly, by mapping the domains for all of these torrent sites and pirate site. To your local host, the malware is making sure that your computer, I can't access those websites. Okay. Anyways, if it happens to you just go in and edit the host file. It's really quite that simple. All right. Stick around everybody. [00:20:03] But while you're waiting, go ahead, go online, go to CraigPeterson.com. Once you're there. You can easily subscribe to my newsletter and keep up-to-date on everything. CraigPeterson.com. [00:20:18]We've been worrying about what is happening with ransomware with a cyber attacks and where is it coming from? We've got a new study out, did showing that one in five manufacturing companies are not only targeted by cyber attacks, but are getting nailed and getting nailed back. [00:20:38]This is a bigger problem, and I think most of us realize, and I have a few manufacturing clients who have been nailed badly by cyber attacks. Very badly. There is a new study out that looked at this it's called the manufacturing cybersecurity. Index. And this is a report that has the results of surveys of 567 manufacturing employees. [00:21:08] Now that is quite a few and most of these people were in fact, in the it side of things, some of them were specifically in the cyber securities. That one was most interesting about this. Isn't the fact that just that one out of five manufacturing companies is targeted by cyber attacks, but what the response, what the thoughts of these people that run the companies are. [00:21:37] And I say that because I am just constantly amazed at how businesses just are not paying attention to this, and this is proof again, and here's what it is. Information stealing malware makes up about a third of attacks, but companies are worried about what ransomware, the worried about ransomware shutting down production. [00:22:05] That is a very big deal because of course it does, but what is going to hurt you more? And that's what you got to figure out. That's what companies have to really look. These numbers that we're looking at are according to this article I'm reading at a dark reading, which is a great site. If you haven't been there before, and you'd like to follow some of these things in the cybersecurity world, definitely check it out. [00:22:34] Dark reading, very easy to very easy to look at lots of good stuff. But Robert limos is a contributing writer over there. And he's the guy that wrote that. And so he is saying that more than one third of all manufacturing firms are attacked every month. That's absolutely amazing. Now, of course not all manufacturing employees really know when a company is being attacked, but ransomware attacks that they know, because usually that means much of the company is shut down when it happens. [00:23:12]Because ransomware attacks have this major impact on the business and the other types of attacks.  information most of the time companies never find out unless it's too late again, it's usually ransom or extortion. They're two sides of the same coin. So an extortion attack might be where they get onto a network. [00:23:37] Exfiltrate data. And then they say, Hey, listen, we've got all of this data. Do you want us to post your bank, account numbers, customer information, your intellectual property, your plans, whatever it is, you want us to post them online? Huh? And if not pay out. Okay. So this is, I think a very big problem. [00:23:58] There are major blocks between it information technology and security teams. And I also have to point out that most it decisions nowadays most what would normally be an information technology decision is actually being handled by a line of business matters. Who chose the software you're using to track your customers? [00:24:25] It was probably the sales guy, right? There's the, it's not, the CEO is not the it director. It's the director of sales or marketing or the accounting people who decided to use QuickBooks online as opposed to using something else. All of these types of decisions are out of the hands of it and are way out of the hands of the cybersecurity. [00:24:52] That's because of this massive changing landscape out there. It's absolutely huge. Now there's a survey also of 250 information technology workers, and they found that 61% of the companies experienced a cybersecurity incident affecting their factories. 61%. Of manufacturers had a cybersecurity incident that affected the factories and three quarters of those incidences took production offline. [00:25:26] That's according to another report that came out in March, just mindblowing. Isn't it. So ransomware accounts for only 13% of these attempted attacks on devices. But the information thieves account for 31% of the attacks and file us attacks account for 28%. So here's a quote from morphous sec. These are the guys that produced the first report. [00:25:56] I mentioned, although these sobering threats are certainly not limited to the manufacturing industry, cyber attackers are acutely aware of the data manufacturing facilities have on hand, right? Think about all of that data, think about all of the intellectual property. So it goes on. In fact, some cyber crime groups have even been using ransomware as a smoke screen for cyber attacks, designed to steal intellectual property, increasing the damage they can inflict in the long run as they bully victims. [00:26:31] By threatening to leak data if they don't pay. Now, I've warned about that before. If you've got something that looks like a ransomware attack happening, pops up on your screen, it's got that classic red screen ransomware page. That may just be a smoke screen. You may not have ransomware. [00:26:49] Your files may not be encrypted because what most of these guys nowadays are doing is making additional money offers, stealing your files solid. It depends on the group and this isn't what dark side does, but some other groups do and they can really socket. Ever since the authorities disrupted the emo tech network in January, we've seen attacks split into and smaller groups are increasingly working together in new ways. [00:27:19] And these highly targeted groups are very dangerous because they can execute multi-faceted attacks, giving the collective expertise. Again, it's just like business. If you're trying to sell something, you need to narrow down and you need to get as narrow as possible. And that means the cyber groups are specializing in a specific industry and they're specializing in a specific way. [00:27:48] To attack. This is really fascinating. And there's a few reports that come out every year. Verizon has a very good one on cyber attacks. Statistics. IBM has one gardener of course always does their little thing on the side. Those tend to be, and more narrowly focused, but this is the first time we've seen this report. [00:28:09] So we don't have any sort of comparative data from prior years. But what the, what these guys are saying is that in that the pandemic has shifted attack trends and ransomware has grown from single digit percentages to 13%. As I mentioned already, almost two thirds of surveyed employees believe that the chance of a breach increased because of remote work. [00:28:37] And we know that's true. BI has been warning about that. We've seen it again and again. So be very careful. Okay. Most of these manufacturing companies have had people working from home during the lockdown, nearly two thirds said that it has increased the risk of a breach. And let me tell you, it really has. [00:28:58] And so keep all of that in mind, if you are in manufacturing or if you're concerned about our manufacturing base here in the us man, is there something to be worried about? And that's a shame. How do we conduct business? How do we keep our economy going? If our manufacturers are getting knocked down or getting knocked out of the game, Hey, visit me online. [00:29:23] CraigPeterson.com. You'll find all of this all on my podcast and much more. [00:29:28]We've had some good news this year about the bad guys and law enforcement. That's why it's good news because we've been shutting a bunch of them down. They're still out there and there's more and more, and it's getting more expensive, but I'm going to share some other good news. [00:29:45] Ukraine has had a lot of cybersecurity problems. [00:29:49] You might remember this tax program. That was the number one program used in the Ukraine, or I guess they just say Ukraine now. And it had a major piece of malware. And near, as we can tell, it was designed to attack the Ukrainian users of this tax software. Now, not just because, why would someone outside of Ukraine use the tax software? [00:30:19]No. What happened was the software gets onto a computer and so much Maltz in the militia software game. It goes and tries to infect other computers and then other computers, it goes on and on. So what happened here was it looked like the we're trying to really wreck havoc with Ukraine and with the government's money supply coming from TAC. [00:30:47] Remember this whole thing where you crane was invaded and we didn't do anything right. And Russia took it over that portion of trying to get down to some more, again, see access using Ukraine. So it an X part of Ukraine on it was, Hey, it isn't does it. It is nothing yet. It was Russian special forces. You had that airplane that went. [00:31:11] Down apparently also by Russian special forces. So Ukraine has had. Enough and the Ukrainian police now have arrested members of this noon Torrijos ransomware gang that also has targeted American universities and other businesses here in the United States. This is a very big deal because it's bigger than it might appear. [00:31:37] At first. This was the last Wednesday. The Ukrainian national police made an announcement that they were working with Interpol and the U S and south Korean authorities. Now why all of those different places? Obviously they might want to use a little bit of expertise, maybe. BI, maybe from some of these others, but as it turned out, the most of the damages were in the us and South Korea and the bad guys were there as well. [00:32:13] This is also because they're having trouble, these ransomware people and people that are trying to spread other types of malware, their hands. Trouble finding the right employees. Yeah. Yeah. Employees sometimes their gig. And they'll hire people to launder money, unbeknownst to them many times, it says, Hey, I don't have a PayPal account. [00:32:37] Can you I'll transfer some money to you on PayPal and I'll let you keep 50 bucks or whatever it is. And if you could just wire it into this bank account. So those are called mules and they're part of the money laundering. If you've done that you might've been involved in something illegal, some of those people were here in the U S cause that's again, they're trying to get the money out nowadays. [00:33:01] They are also courts using Bitcoin primarily, but other cryptocurrencies as well. But these guys were, it was called Klopp. They had, or  depending how we went. They had stolen a half a billion dollars. Basically half a billion dollars in damages. So everybody really wanted them. But this is the first time that a national law enforcement agency has carried out mass arrest of a ransomware game. [00:33:34] That is a very big deal. So Ukraine is now doing more basically than Russia has. Russia is a hub for ransomware gangs. We know that right? Whether Putin has control over them as directed them or not, that is up to debate, but there are a lot of ransomware gangs over and run. And you think about Russia and how big it is you realize its economy is about the same as New York state. [00:34:02]Yeah, it's a decent sized economy, but it's nothing compared to the other major economies in the world. They have Russia been blamed for harboring cyber criminals because they have not been prosecuting them and they don't extradite them. Remember president Biden was going to ask for extraditions and they're trying to figure out a deal and. [00:34:28] President Putin said sure. We'll extradite them. If you extradite people, we want to, which of course isn't going to happen. So who have they been going after and what have they been doing? This group is one of several ransomware. Cartels is what the call-in on. Now that sees the target state. And then encrypted and demand a ransom to release it. [00:34:55] And then they also do the double extortion where they say, Hey, if you don't pay the ransom to decrypt your files, we are going to leak sensitive information on it. So the targets they've included shell oil company, the international law firm Jones day. You might've heard of that one as well as several us universities, including Stanford in the university of California. [00:35:25] Think of how big that is. I'd be shocked if university of California, wasn't the biggest. In the country. So in most cases, these hackers used a vulnerability in this file transfer product by company called a . So if you're using that's ACC E L I O N S  in your business or to connect to your business or file transfers, double check it and make sure it's up to date because that's how they compromise their Vixen. [00:35:55] But they're a victim. Obviously ransomware is in the spotlight right now. There've been a lot of these huge attacks hitting our critical infrastructure. We've got the colonial pipeline. We've also got a course them, big meat processing plant. We've seen them hit some of these water filtration, plant electric grid. [00:36:19] All over the place. So governments, not just the us, but worldwide now are under a lot of pressure to try and stop these cyber criminals. So we'll see what happens, a small country like Ukraine. It is it's just amazing to me that they are taking the lead. It's a, it's just incredible. So let's look them up right now. [00:36:46]Ukraine size financial see what it has to say here on duck. Duck go their economy. So they rank per capita GDP, gross domestic product, a hundred and 19th, not so good. And their GDP rank is 56. So in other words, most of their people are on the very poor side. And a number one looks like sector is agriculture. [00:37:13] So they are a head of Russia. They are ahead of most countries except really Eastern European and the United States. So congratulations to Ukraine on that one. Very big. I'm trying to find out here how many people there were. Okay. So part of this take down Ukrainian police on Wednesday, and this is an article from ARS. [00:37:38] Technica said that it had conducted 21 searches in the. Kiev, I guess it's pronounced region of homes and cars of those arrested seasoning equipment, 5 million Ukrainian here, Venus, which is around 200 grand and property video footage shared by the police shot officers ready in homes and what appeared to be wealthy neighborhoods and towing luxury cars, including Tesla. [00:38:06] The police said, had managed to shut down some of the group's digital infrastructure. And it's unclear whether those arrested were core members of the group or affiliates. And the defendants here face eight years in Ukrainian prison does not sound like a fun time for you. That's for sure. I want to encourage everybody to take a few minutes if you haven't already and get my newsletter. [00:38:31] Now, when you sign up for it, I'm going to send you a few special report talking about some of the things you can do. Right now in order to secure your computer, whether it's a home computer just one office, computer, or a whole office, I go through some of the most important things. Also you'll find on my home page, a video on how. [00:38:57] To thwart most of the Russian ransomware. And it's really simple. So it's like a five minute, not even video shows you exactly what to do, and you are going to be ahead of those Russian hackers. So how's that for really good news. Now you can get my newsletter, which comes out every week and I try and keep you up to date on the goings on by going to Craig Peter sohn.com/subscribe. [00:39:25] Now that's where you're going to find links to my podcast, which you can also find right there on my website. You can find all of the interviews or people are interviewing me. You can find this radio show, all two hours worth of my weekly podcast. You can find it all or right there on the homepage@craigpeterson.com. [00:39:46] Now, if I could ask a favor. The way to get a podcast out into more and more hand is to get the subscription numbers up, not just the downloads, those are important, but the subscription numbers and to have people obviously listening to it or watching it did, by the way I post this up on YouTube as well. [00:40:10] So you can watch it there. Listen, really. I am not posting much video right now. Do post some. But I, if I could encourage you to go to the 800 pound gorilla or even your favorite podcasting platform, go to Craig peterson.com/itunes. That will then take you directly to my iTunes podcast. Page Craig Peterson, that's Craig Peterson, P E T E R S O n.com. [00:40:40] And. Put a slash and then I tuned ITU NES, and that. Get you to my iTunes podcast page. I hope I've earned five star review from you. So if you would leave a review and give me the five stars, hopefully, as I said, I've earned it. I'm also on a whole bunch of others. You can go to Craig peterson.com/spotify and many others. [00:41:07] So check it out. Please do subscribe to the podcast, whatever your favorite podcast app is, and that will help. The word out, we can get a few more listeners here. I really do want to help these people out, help you out. Particularly Craig peterson.com. You'll find everything you need to get started right on the homepage. [00:41:31] All right, everybody take care. [00:41:32]Apple and Google are changing the way they are delivering privacy in a very big way. Have you ever spoken to your device and giving it a command? Yeah, the smartphones, et cetera. That's all changing for the better. [00:41:48]Apple and Google have for very long time now been trying to do something that just fascinates me way back when in college, in the seventies, I was working on some software that did handwriting recognition and. [00:42:05]It was just beyond, incredibly hard to do back then. And so we narrowed it down the scope down and just signature recognition. Is this the same person signature? And, we got somewhere, but it wasn't like very good, frankly. Today we have come a very long way. I am still amazed at how well computers can speak to us, but it isn't just them speaking. [00:42:31] Now, of course our computers, our smartphones, or our watches can go ahead and listen. To what you're saying. Absolutely. Listen and listen closely and understand it. But the big question is how, what are they understanding? And from a privacy standpoint, where are they doing the understand? No. I wrote some software that takes meetings or other things like my radio shows and sends it on abit, packages it up and it sends it on up to Google are not Google. [00:43:10] I should say Amazon. And has Amazon transcribe it for me. Now that software didn't take me very long to write because Amazon has these services that you can use using what are called API APIs, application programming interfaces. So I was able to write some software. That transcribed radio shows and transcribed meetings in the matter of Wembley, less than an hour, including all of the debugging and testing and everything else, to make sure everything was going to work and it wasn't going to fail. And it didn't keep stuff up in Amazon longer than it needed to and tied into my right accounts, everything. And. And our, I remember in the early eighties, trying to come up with a system that could take a phone call inbound and walk people through a menu and let them hit a button. [00:44:03] So they, press one for this two for that, et cetera. And this was on an apple too. I was writing it in assembler and in basic, oh my gosh, bringing back all kinds of memories. We now have these great, incredibly smart devices. And since the Dawn of the iPhone, a decade plus ago, many of the smarts in our smartphone in our computers have come from somewhere else. [00:44:28] Just like I have transcriptions done by Amazon. That's up in the cloud. They have all of their data centers in some amazing software that can trend transcribe almost anything even with kind of batteries. So the mobile apps and our phones, or sending our user data in this case, our voices that were recorded up to the cloud, and that would transcribe speech, or maybe giving you some ideas of what the next word is, you're trying to type. [00:45:01] So you only have to hit one. Where it's changing now is where it's being processed. Apple has for quite a while done processing as much as possible in the local phone set the handset. So you wake it up. That processing is done locally. Same. Thing's true for Amazon. Google has been doing much the same thing and apple has added to its devices machine learning. [00:45:28] That's designed to be able to do this more and more so that your question. So you might say, Hey Siri, what time is it can be processed locally in the device. That's exactly what Google is doing as well, because these smart phones, even the ones without machine learning, like a lot of these Android phones are smart enough. [00:45:52] To do some real crucial and frankly sensitive machine learning tasks, like asking very simple questions or even doing the speech transcription. So at Apple's big event this month, apple said that its virtual assistant is going to be able to transcribe speech without using any cloud resources. Ella depends on the language. [00:46:19] Obviously English is where they're probably are going to focus. And maybe a few other European languages. Future iPhones and iPads are going to be doing all of that locally. And if you pay close attention to the releases of Mac OOS, you'll see that future, like the next release of Mac iOS, that's already embedded. [00:46:42] Is using special processing. That's only available using the apple chips because apple again is embedding machine learning into some of these. It's just amazing what they're doing. And Google is following suit. Google said the latest version of Android has a feature dedicated to secure on device processing of sensitive data. [00:47:09] So they're calling that the private compute core that's Google's name for it. And initially it's going to be used to keep the smart reply feature. The Android has built into its mobile keyboard that can suggest responses to incoming messages, keep it local on the phone. So that's a good thing, right? [00:47:30] This wizardry is going to give you more privacy because even though apple and anonymize. Anything that's going up to the cloud. Anything. If it is being, if your voice, for instance has been sent up so that it can be processed and it happens, like fad, it's just amazing how quickly it all happened. [00:47:50]Google is doing much the same thing. They're just going to say we're just going to process it locally. So you might not notice a difference because of how fast both companies are able to process your voice, but on-device machine learning offers more privacy and even faster apps. Just really, again, using the old snap trick here a much snappier than they ever were before. [00:48:20] And by not transmitting your personal data, it's cutting the risk of exposure. It's also saving time, because right now, again, it has to record it. It's often streaming it live so listens for its wake up word, which might be, Hey Siri or hello, Google or whatever you've got to set up to be. And my phone just woke up and it sends started streaming it up to the cloud. [00:48:49] So you have to wait for the data to be sent then processed and then sent back. But it's amazing how fast it is. So this is very. Apple has always had your privacy and your security is one of their main focuses. But when it comes to our friends over at Google prying on your spine, on you, Brian eyes is really the name of their game. [00:49:15] They want to know everything about everyone. My mom, one of my sons was over at his girlfriends and she has these face book. Devices, which I've always argued against people getting, cause there's nobody worse than Facebook. Even Google isn't as bad as Facebook and they were talking, he and his girlfriend about a hammer. [00:49:41] And then within minutes they started getting advertisements for hammocks. Now they weren't talking through this Facebook portal, which is kinda like an the Alexa or the Google home with the camera and a screen on it. They weren't talking through it. They were just talking. Around it and they weren't looking it up on Facebook or anything. [00:50:03] So they have their strong suspicions. They were being spied on. And frankly, I do too. Cause my son, this particular son knows tech extremely well. Okay. So Google started gathering data on the Chrome browser. And how much are we using it? What you're using it for through a technique, they call differential privacy, which adds what's called noise to harvest the data. [00:50:28] Now you can get plugins for your browser, that issues randomly. Queries searches. So Google thinks, okay, so you just searched for size 13 socks, but you didn't, your browser did that in the background on purpose to basically poison Google's harvesting of your data, because they can't really tell the difference. [00:50:52] So that Google has started doing this themselves in 2014 a little bit. So that the information about you. Really wasn't that accurate? Google's now trying to put you into a box. So rather than gathering all the information they can about you specifically about you just long-tailed about you, what they're doing. [00:51:16] Is putting you in a box. So you are a 40 year old, white guy from new England who likes cars, right? So you'll be in that box as opposed to specifics about you. And that part of the reason for that is because they keep getting nailed by all kinds of lawsuits. Apple has a technical. On data gathered from phone phones to inform them well, what emojis people are using and type in predictions and apple completely. [00:51:43] Anonymizes it. So it's interesting to see. I am glad to see both apple and Google out there in the forefront. Now, trying to anonymize stuff, trying to keep the processing on your device, which is going to save you a lot of time. And. Provide a little bit of privacy. So there you go. Major update to privacy coming first from apple, and then it looks like Google is going to follow suit. [00:52:14] Hey, have you visited me online? You can get my newsletter for free. I have a free one. Go to Craig peterson.com/subscribe. [00:52:26]I came across this article in Fox businesses week that I knew I had to talk about. And this is about ransomware and how a ransomware attack can really begin in some pretty simple ways. So we're going to talk about that, right now. [00:52:43]You I'm sure heard of the colonial hack. You guys really are the best and brightest. If you're listening to this show and you are a regular, you are among the top 5%. Let me tell you, so you know about the colonial hack and colonial pipeline, of course. Down. We didn't really get nailed by up here in the Northeast, because the way of the way the pipeline works to see the pipeline sends fuel and stuff, sends all kinds of things. For all the way from down in the Gulf coast, the basically all the way up through new England and they ship different types of fuel and they can't ship them all at once and they don't ship to all areas at once. So let's say new England need some home heating oil. They will schedule a time and they'll say, okay. [00:53:35] So from 8:00 AM on Monday until five, a 5:00 PM on Thursday. The pipelines are going to be full of home heating oil, headed up to noon. And all of those big oil tanks that you see, particularly in like north Western or Northeastern New Jersey, those our holding tank. So our friends at colonial pipeline will ship at op we'll, hold it. [00:54:00] And then from there, it gets distributed by a trucks, to our homes and et cetera, et cetera. So they do the same thing for jet fuel, car fuel, gasoline, diesel, et cetera. Here in the Northeast, we had just been delivered a whole load of fuel and then the ransomware attack hit and colonial pipeline decided to. [00:54:26] Down the whole pipeline. Now there's people who say they shut it down because they didn't want to lose money because their billing systems were offline and they didn't know who was getting, which fuel, et cetera. That might be part of it. But it's not a bad idea at all. If you're getting ransomware to shut the machine off. [00:54:47] Just shut it off. So it doesn't spread to other machines and shut off the other machines as well. So they don't pick it up. Now we have some automated systems. So we had a client who they, one of their employees. In fact, it was one of the C level people, which of course they always demand exceptions to their security protocols. [00:55:07]They managed to pull in some ransomware, bring it in. And we're looking at it, they're on their computer and it started to install itself and immediately our systems cut them off from the rest of the night. So they weren't able to the bad guys who are able to spread it all. It was on that one machine and we stopped it before it started doing anything really bad. [00:55:33] Even on my max, I'm running some software. No, I should do a training on this, some free software that keeps an eye out for apps that are opening a lot of files and doing something that might be encrypting them. Sometimes it's hard to tell if your program, if something's being encrypted or not. [00:55:50] So it tracks all of that and tries to, stop it. And it does a good job. Sometimes it stops legitimate software too. But when it stops at a pop has a little pop up, Hey, us, this program, it gives you the names doing this. Tells you the folders. And he said, okay that's fine. Just let it go. And in the, in Microsoft are not Microsoft in the Mac world, just like in the Unix world, you can suspend a process that's running. [00:56:15] So it just sends a suspend signal to it until such time, as you either say, no, it's bad, kill it or let it continue. So they did the right things by shutting it all down and then trying to figure out, okay, so what's happened, where is it? What do we have to do? And they ended up paying the ransom. Do you remember that as well? [00:56:35]We also had this problem with JBS and JBS of course, was that massive meat processor. It's actually a foreign company, but it had a huge. Us meat plant. And we've got a wonder, is this a real war? Is this a war we're starting to fight online? We're not at a kinetic war right now, but is China behind? [00:57:00] This is Russia behind us. And I got to say it sometimes. It's really hard to tell they might be using. Russian tools, but it could be Chinese hackers. There are so many questions here. It's just hard to know. So how do these guys get it in? With my client, they brought it in thinking, oh, okay I'm going to put this on my thumb drive. [00:57:21] I'll bring it in to look at it in the morning. And it was an email and it was supposedly from the better business bureau and they needed to do some follow-ups. So he brought it. That is referred to as social engineering. It is a kind of a phishing attack where they know, okay this company is obviously going to be concerned about a better business bureau thing and complaint, and they're going to want to respond because they want to keep the reputation up. [00:57:47] Cause they were a retail operation. Makes sense. That's what social engineering is all about. Just looking for cracks in the human shielded organizations is the human shield, really doing what they should be doing. Have they been trained and it's so easy to get tricked. I don't like some of these companies that go ahead and send out emails that are phishing emails, seeing if they can get an one of their own employees to click on it. [00:58:23] And then what they do is they reprimand. No initially might be okay. We got to go through another training and you, so you sit through the training. Okay, great. Great. Okay. I get it. Yeah. Yeah. Bad boy. Slap on the wrist. All so it might be that it might be something much more critical, much nastier where some of these businesses are in fact firing. [00:58:47] You do it two times you're fired. Okay. Or three times that I've seen that more in Europe than in the us, but some of the companies are doing that. I could totally disagree with it. And anybody can be fooled, which is why you've got to have a multi-layer set of protection. Okay. But what this is doing is letting the attackers in the door. [00:59:12] Once they're in the door, they try and get higher privileges, which is basically more security access so that they can start going into various files and machines and start spreading. We call it east west, right? Spreading laterally within your neck. And that's a key to carry out a ransomware attack. He can be that simple. [00:59:36] Now most cyber attacks about 70% are related to email phishing. So phishing emails, which appear to come from a trusted source are very simple but effective. For them to conduct social engineering, ransomware virus attacks on a computer. They are all tied together and we're not going to get into a lot of depth here. [01:00:00] I certainly do some webinars and some other trainings on this. In fact, my thinking of releasing my improving windows security training again, for people that want it where. Through. Okay. Here are the main configuration things you need to do on your windows, computer or did to help secure it. There's no perfect security, but improving it. So I've got that course out there. A lot of you guys have already taken. And I appreciate you and your support. Let me tell you because it helps to cover some of my costs, but I think I might do that again. Send a little thing to everybody letting them know about the improving windows security, the course. [01:00:39] All right. So I want to invite you again, go to Craig peterson.com/subscribe. Now you may not know. So I'm going to explain right now what my newsletter is. Every week, I find six to 10 articles that I think are very important and I'm reviewing literally thousands of articles every week. Some of it's automated review and the rest is me sitting there looking at them, trying to find what are the ones I think you'll be interested in. [01:01:12] Those from me every weekend, ish. I emailed this, go to Craig peterson.com/subscribe. CraigPeterson.com/subscribe. Stick around. [01:01:25]A lot of us have been complaining about cookies and tracking for a long time and Google who has finally heard us. I'm I'm not sure I heard about this, but we're going to talk about third party cookies right now. [01:01:40] Third party cookies are where you go to a website and that web browser kind of squeals on you. Shall we say. And what happens is Google, for instance, is trying to track you. Would you go online as you go between websites, they're calling this kind of an advertising surveillance industry on the web. [01:02:07] And frankly, this third party cookie has really been an important part. Of this whole surveillance industry. What it does now is it allows a website to have a look at where you have been online. And when I say it allows a website, it's really Google, that's doing the tracking. Obviously you're going to a website, Google doesn't own every website out there. [01:02:36] And in fact it barely owns any. When you look at the number of websites that are out there, Internet. So Google has this whole concept of if you're visiting this site and you have visited this site and this other site, I know something about them. And so it sells that information. So because it's seen the pattern, right? [01:03:03] That's the whole idea behind the advertising. Phasing out these tracking cookies and these other persistent third party identifiers has been something people have been trying to get rid of for a very long time in the electronic frontier. The foundation you'll find them online@eff.org has been jumping up and down, trying to get everybody to pull up their socks. [01:03:28] If you will. One of the first players to really jump into this as apple and apple has pretty much told the whole industry. Got to stop doing some of this tracking, some of the tracking is okay. Again, how many times have I said, if I'm looking for a Ford F-150 then I don't mind seeing ads for the Ford F. [01:03:53] D, but why would I want to see ads for a motor scooter when I'm looking for a pickup truck and frankly, if I'm looking for an F-150, I expect to see ads maybe for a Chevy Silverado or a Dodge truck. Does that make sense to you? Because I'm looking for something and that's what I'm interested in seeing. [01:04:17] While Google is now jumping onto this bandwagon, because apple has said we are going to be doing a couple of things. We are going to be forcing you app developers to tell everybody exactly what you are doing with their information, what you're tracking, who you're selling it to, what it's being used for. [01:04:40] That's a very big deal. And it's got the whole advertising industry. Very. Worried and Google is coming along saying, okay, apple will do you a little bit of one better. And of course the biggest complaint, or, from Facebook who ironically has been buying newspaper ads, if you can believe that, google has been destroying the newspaper industry. Now it's going to newspapers to try and get people to stop apple from destroying Facebook's industry, right by blocking some of the advertising tracking that Facebook has been doing. Now, what they are doing is what Google is doing is looking to replace these third party cookies. [01:05:30] And how were they going to do that? They are already doing a few rather sneaky things. For instance, they fingerprint your brow. Now your browser has a fingerprint because you have certain extensions on your browser that you've added. You have your computer, that which has an operating system that has a certain version. [01:05:54] It has a certain amount of memory. It has a certain amount of disc storage, a lot of the private information, the personal information about, so your computer can be gleaned by a website. So one of the things they've been doing this, you okay, you're blocking cookies. No problem. I can still figure out who you are and they do now. [01:06:17] They don't necessarily know exactly who you are, but they have a very good idea. One of the proposals the Google has come out with is called the federated learning of cohorts, which is very ambitious. Could be the replacement. If you will, for these third party cookies, that could be the most harmful. And what it is a way to make your browser do the profile. [01:06:49] Itself. So historically they've been able to track your browser as you go around and then they have to pull all of that information together. They pull it together and they come up with a picture of you and who you are. Yeah. You're interested in buying a pickup truck, particularly a man. Okay. Is an example that picture gets a cat gets a detailed about you, but it's something that the advertisers have to put together. [01:07:20] What this flock or federated learning of cohorts is doing is it's boiling down your recent browsing activity into a category. They're calling this a behavioral and behavioral label, and then they're sharing it with websites and advertisers. So the idea is basically your web browser. It self is going to put you in one or more buckets and the websites that you're visiting and the advertisers that are advertising on those websites will be able to get that label that your browser has put on. [01:08:06] You. Yeah, you like that. So what eff is saying is that this could exacerbate many of the worst non privacy problems with behavioral ads, including discrimination and predatory targeting. You can guess what those things mean. So they're calling this a privacy sandbox, right? It's always the opposite. If Congress is passing a bill, that is a COVID relief bill, you can bet that there's very little to do with COVID relief in the bill. Wait a minute, actually. That's true. There's only 9% of the money in this almost $2 trillion spending plan. The night last 9%. That actually goes to COVID relief, instant COVID relief bill. [01:08:53] Same thing here with Google. Privacy sandbox and it's going to be better. So Google says in the world we have today where data brokers and ad tech giant track and profile everybody with complete impunity, just like Equifax has just like cat. Kofax lost our personal identity. Bio level information, our social security numbers, or addresses or names or date of birth, et cetera, et cetera. [01:09:20] Yeah. Yeah. Okay. We pay a small fine. Yet. We go on, I, are they out of business? Have they lost business? In fact, they gained business because people have been paying that Kofax too. Monitor their credit. Oh my gosh. But that framing and the Google is talking about is based on a false premise that you have to choose between old tracking and new tracking. [01:09:45] Does that sound familiar? Yeah. So it's not an either or. We really should be rejecting this whole new federated learning of cohorts proposal. The Google has come out with, you can bet that apple is going to reject this outright because it's really rather terrible. If you care about your privacy on the other hand again, I look at it and say, I want an F-150. [01:10:14] I don't mind ads for pickup trucks, so what's wrong with that? Okay. There's two sides to this. I just don't like them calling me by name. When I walked past a billboard. [01:10:25]We really, aren't going to talk about Bitcoin in this segment. So stick around. I had to talk about Russia this last time around, but Bitcoin, the prices are surging. People are mining. What does that mean? And why are they using more electricity than the country of Argentina? Bitcoin has been around for a while. And I don't think anybody out there has not heard about Bitcoin. It is a power in and of itself. We don't know who actually came up with this whole concept. There's a concept behind Bitcoin called blockchain technology and blockchain technology is based on. The concept of ledgers, where you have ledgers, just like a bank ledger that keeps track of every transaction. [01:11:16] And there are hundreds of thousands. There's just so many ledgers in the world. And in order to verify transactions, half of those ledger entries have to agree. Pretty basic on that level, but what is the Bitcoin itself, which sits on top of this blockchain technology? If you want to look at it, simply take a look at prime numbers. [01:11:42] Hopefully you can name the first five prime numbers, right? 1 3, 5, 7 11. There you go. Ta-da those are the first five of I think I got those right prime numbers and applying numbers and number that is only divisible by itself. And why. Which is why one is a prime number and we use prime numbers a lot. [01:12:06] Nowadays, most of the encryption that you're using is based on prime numbers. If you go to a secure website, you're using something called SSL, which is the secure socket layer. And that's what shows up in your browser, in that URL line as a little lock, if you see that lock, that you have. [01:12:27] Effectively a VPN, a virtual private network between your browser and that remote server. Yeah. Guess what? You already have a VPN, right? Why use one of these VPNs that spies on you? So that is encrypted data and it's very difficult to encrypt in between. How does it do that? It's using something known as public key technology, the RSA algorithm. [01:12:55] We're not going to go any further down that, but basically it's a allows someone to have a public. And use that public key to encrypt a message. And then you, the person who's receiving the message whose private key was used to do the encryption can decrypt it using their private key. So the public key side, the private keys side, it allows the encryption from end to end. [01:13:24] That's what the SSL is. Okay. When we're talking about Bitcoin, we are talking about something that goes and uses some of the similar technology, because what it's doing is using the. Prime numbers. That's what the RSA algorithm is using this encryption algorithm, using these very large, very complicated prime numbers because you get past 11 and see 12. [01:13:50] That's not a prime, right? Because it's divisible by two and six and three and four, and then let's see 13. Okay. That's a prime 14, no 15, no 16. No. Okay. It gets more difficult. I remember way back when writing a little program that just found prime numbers and it looked for prime numbers and the easiest way to do it was I would start. [01:14:22] First of all, you take a number. Divide it into, there's no reason to go any higher than that when you're trying to figure out if it's prime or not. And then I would start looking at some of the base numbers to try and figure it out. And then of course, real mathematicians were able to figure out better ways to find primes. [01:14:39]When we're talking about Bitcoin and some of these other cryptocurrencies, they are also using these very large prime numbers, just like you're being used for this public key encryption. And they also have some other parameters around some of these prime numbers. So to have a Bitcoin is to have this digital number that represents a unique prime number. [01:15:06] If you want to mind what you're doing is you are trying to find a prime number that no one has ever found before, just to oversimplify things a little bit. So you find that pine number and Tonna. Now you have a Bitcoin sounds easy enough sounds quick enough. It is not easy and it is not quick. And it's not just the based on the prime number algorithm, but we're keeping this simple here. [01:15:33]We have found millions now of these Bitcoins. I should look that up and find out exactly how many, but there are many Bitcoins. The whole algorithm, the whole system is set. To do some restrictions here. There's only a certain number of these Bitcoins that will ever be mined. It's estimated that something like 20% of the Bitcoins that were found have been lost because the encryption was Jews to keep the keys. [01:16:08]People forgot it. You probably heard about this guy that has. A quarter of a billion dollars in Bitcoin in this wallet. And he only gets eight tries before it auto destructs, and he hasn't found them yet. So there's a quarter of a billion dollars that's unreachable, but that's what we're talking about here. [01:16:27] Bitcoin. In this day and age, Bitcoin mining is so hard and it takes so much computing power that it is using up a couple of things. First of all, the thing that bothers me the most is it's using up these GPU's these graphical processing units, because GPU's, which we typically use for graphics processing are set up so that we have are hundreds, thousands. [01:16:58] Processes that can be happening on that card simultaneously, various small little tiny processes that can be set up to somewhat be optimized for Bitcoin mining or mining, any of these other cryptocurrencies. And then the people who really want to make money on money. And these cryptocurrencies have machines that are special machines. [01:17:22] They are designed specifically to mine, one type of coin, one of these crypto coins. So we're talking about Bitcoin. So there are machines that are designed to mine. Bitcoins, go to eBay and look for Bitcoin miner. They used to have all my on Amazon. I haven't checked in a while, but you'll find them in both places. [01:17:45] At least you used to be able to, you can certainly still find the money. And you'll find some that are old, that are used and some brand new ones. It is expensive to mine them. One of my sons and I, we decided years ago to try and do a little mining. We probably should have tried harder. But we gave up because it was a, who knows what's going to happen with Bitcoin. [01:18:08] There are so many cryptocurrencies. Then today, there are people introducing new cryptocurrencies all of the time. And I avoid those like the plague, because you never know what's going to happen. Bitcoin is definitely the 800 pound gorilla out there. We were able to mine, I guess my son, he mind a couple of other little currencies, they're worth a penny or two, not a very big. [01:18:33] We have now so many people in China, for instance, that were doing Bitcoin mining, the China could not produce enough electricity to mine, the Bitcoins. So China went around and shut down anybody that was mining Bitcoin, and we have something called the Cambridg

Online learning was steadily growing pre-pandemic. Then it reached a considerable acceleration, but universities are taking a new look at their model to continue gaining new students and remaining solvent. The answer could be subscription-based learning. Discussing this topic and more, Voices of eLearning host JW Marshall spoke with Ray Schroeder, Associate Vice-Chancellor, University of Illinois-Springfield, and Senior Fellow, UPCEA (University Professional and Continuing Education Association).Schroeder has been an educator for 50 years and launched the University of Illinois-Springfield online learning program in 1997. After 24 years in higher ed online learning, he reported that of the last graduating class, 98% had taken at least one online course.“Online students are the new market, and moving to subscriptions stabilizes income.”While his university was in a better position than most, Schroeder counseled that enhancement is necessary for all. “More instructional designers, as well as coaching by faculty members that have the most experience teaching online, is spurring incremental improvement.”Schroeder noted that a big challenge right now is that the 18-year-old traditional student is shrinking. “The population of the U.S. isn't broadly growing, so we're going to be at some population cliffs soon.”Universities are strategizing to capture more adult learners, as that's where the trend is going, which could be the perfect fit for subscription-based learning. “The subscription model is in play for the for-profit colleges and online course providers like Coursera. Even Google has a subscription certificate program. The new student is the 60-year-old curriculum. Students will come in and leave and return for certifications and continuing education.”Traditional college enrollment went down every year in the last 10 years, so Schroeder advised that they'll need to consider it to remain operating. “Online students are the new market, and moving to subscriptions stabilizes income.”

With the introduction of their new service Core Web Vitals, Google is providing easier ways to measure the effectiveness of your website. This episode looks at website examples that can improve the ranking of your site or, if ignored, could reduce ranking and visibility to your future customers.

Housing seems more expensive right now, but is it? Jason Hartman shares the analysis of home prices when discussing payment, inflation, and historically low-interest rates. Obviously, 2020 was a rough ride for most businesses, particularly those included in the travel industry. Eric Moeller, CEO & Co-Founder of STR Legends, gives us a peek into his business through 2020 in the Short Term Rental market. STRs aren't just about the real estate business but also hospitality. Airbnb made some massive decisions to cater to the guests' needs and not so much their partners in business, the hosts. These hospitality decisions shifted how STRs had to operate to maintain high occupancy. Book Recommendations: Skin In The Game Nassim Nicholas Taleb Key Takeaways: [1:35] Valentine's Day Inflation [3:30] Are we in a bubble, potential housing crisis, or is housing actually cheaper? [6:15] Beware of the "bankster," Skin In The Game. [7:45] We are going through potentially the largest wealth transfer in history.  [9:45] The average family is struggling to contend with home prices that are rising faster than income. Let's clarify what Lawrence Yun might have meant.  Eric Moller [16:20] In one year, the industry collapsed, there was speculation of AirBnB collapsing, and now a year later, the business model has changed, specifically the length of stay.  [17:30] The urban markets have collapsed since COVID-19. [19:00] Have the operators given cuts for longer stays? [20:21] "30 Day Stays" [23:55] "Home Instead of Home" [26:30] Markets outside of major cities are doing 98% occupancy. [27:15] Tiny home experiential markets, for the 30 Day Stay [30:10] AirBnB decisions were being made to prop up their IPO rather than worry about their hosts. [37:00] Even Google is trying to get into the short term rental market.  [39:20] Airbnb is a great place for building your business compared to other OTAs (online travel agency) Websites: JasonHartman.com 1-800-HARTMAN STRLegends.com STRProfitAcademy.com

Obviously, 2020 was a rough ride for most businesses, particularly those included in the travel industry. Eric Moeller, CEO & Co-Founder of STR Legends, gives us a peek into his business through 2020 in the Short Term Rental market. STRs aren't just about the real estate business but also hospitality. Airbnb made some massive decisions to cater to the guests' needs and not so much their partners in business, the hosts. These hospitality decisions shifted how STRs had to operate to maintain high occupancy. Key Takeaways: [2:20] In one year, the industry collapsed, there was speculation of AirBnB collapsing, and now a year later, the business model has changed, specifically the length of stay.  [3:30] The urban markets have collapsed since COVID-19. [5:00] Have the operators given cuts for longer stays? [6:21] "30 Day Stays" [9:55] "Home Instead of Home" [12:30] Markets outside of major cities are doing 98% occupancy. [13:15] Tiny home experiential markets, for the 30 Day Stay [16:10] AirBnB decisions were being made to prop up their IPO rather than worry about their hosts. [23:00] Even Google is trying to get into the short term rental market.  [25:20] Airbnb is a great place for building your business compared to other OTAs (online travel agency) Websites: JasonHartman.com 1-800-HARTMAN STRLegends.com STRProfitAcademy.com

Obviously, 2020 was a rough ride for most businesses, particularly those included in the travel industry. Eric Moeller, CEO & Co-Founder of STR Legends, gives us a peek into his business through 2020 in the Short Term Rental market. STRs aren't just about the real estate business but also hospitality. Airbnb made some massive decisions to cater to the guests' needs and not so much their partners in business, the hosts. These hospitality decisions shifted how STRs had to operate to maintain high occupancy. Key Takeaways: [2:20] In one year, the industry collapsed, there was speculation of AirBnB collapsing, and now a year later, the business model has changed, specifically the length of stay.  [3:30] The urban markets have collapsed since COVID-19. [5:00] Have the operators given cuts for longer stays? [6:21] "30 Day Stays" [9:55] "Home Instead of Home" [12:30] Markets outside of major cities are doing 98% occupancy. [13:15] Tiny home experiential markets, for the 30 Day Stay [16:10] AirBnB decisions were being made to prop up their IPO rather than worry about their hosts. [23:00] Even Google is trying to get into the short term rental market.  [25:20] Airbnb is a great place for building your business compared to other OTAs (online travel agency) Websites: JasonHartman.com 1-800-HARTMAN STRLegends.com STRProfitAcademy.com

With Gareth Myles and Ted SalmonJoin us on Mewe RSS Link: https://techaddicts.libsyn.com/rss iTunes | Google Podcasts | Stitcher | Tunein | Spotify  Amazon | Pocket Casts | Castbox |  PodHubUK   Show Notes: Feedback Jeremy Harpham I gave up on Android tablets years ago for the same reason as you, Ted. Poor Android updates. I would recommend looking at a ChromeOS tablet - like the Lenovo Chromebook Duet, there's a new Acer ChromeBook Tab 10 too. And there's an Asus about to drop. The Duet benefits from 7 years of updates, so similar to Apple. Has Android app support, keyboard and supports USI stylus pens. I have one and it is great, easily my most versatile device.   Ian Barton suggests and recommends the Acer Chromebook Spin 13 slightly different but can be swung right round into tablet mode. Hardline on the hardware: Leak reveals new Samsung Galaxy A52 details - A51 vs A52 Huawei may have realized it's doing folding screens backwards, could switch to inward fold for the Mate X2   -   Another article  New Echo Show 10 With Auto Following Screen Launching February 25 Google says the 'device not set up yet' error for Assistant device controls has been fixed. Google's terrible Drive desktop client will soon be replaced by G Suite version. BT and EE new Halo 3+ hybrid 4G and broadband promises 'unbreakable' connection. Devialet updates its extraordinary Phantom wireless speaker for 2021. This smart home-security camera guards your house without sending data to Amazon or Google. 1976 Apple-1 computer with wooden case set to sell for £1.1M on eBay Xiaomi's New Concept Phone with Four Waterfall Edges Flap your trap about an App: Your Google Play Music library will be deleted later this month Even Google doesn't want to make games for Stadia anymore Hark Back: Dot Matrix Printers Bargain Basement: Moto G Pro AndroidOne (Android 11 NOW!) £179 from £289 Nintendo Switch Lite (Coral) £179 or Turquoise - Game have it at this price also  Switchup OnePlus N100 4G 4GB RAM and 64GB Storage UK SIM-Free Smartphone with Triple Camera, Dual SIM and 5000 mAh Battery - Midnight Frost - 2 Year Warranty £179 down to £129  OnePlus N10 5G 6GB RAM and 128GB Storage UK SIM-Free Smartphone with Quad Camera, Dual SIM and Warp Charge 30T - Midnight Ice - 2 Year Warranty £329.00 down to £249.00 Sennheiser Momentum Free Special Edition, Wireless Bluetooth Headphones, Black and Red - Exclusive to Amazon £66.36 Sennheiser Momentum 2.0 In-Ear Wireless Bluetooth Headphones - Black £169.99 Down to £75.00  JBL Charge 4 Portable Bluetooth Speaker and Power Bank with Rechargeable Battery – Waterproof – Blue £141.88 down to £99.00 Panasonic SC-UX100E-K Black 300W Mini Hi-Fi System with Bluetooth, USB, CD Player, FM Radio, Manual EQ £139.99 Down to £99.99 Amazfit Neo - Smartwatch Orange - £30.88 WD Blue SN550 1TB High-Performance M.2 Pcie NVMe SSD £123.99 Now £86.64  ADATA SD700 512GB Durable External 3D NAND Solid State Drive, IP68 Dustproof Waterproof, Military-Grade Shockproof, Up to 440MB/s Read and Write, Black (ASD700-512GU3-CBK) - £49.99   Main Show URL: http://www.techaddicts.uk | PodHubUK Contact:: contact@techaddicts.uk | @techaddictsuk Gareth - @garethmyles | garethmyles.com Ted - tedsalmon.com | Ted's PayPal | Ted's Amazon | tedsalmon@post.com YouTube: Tech Addicts   The PodHubUK PodcastsPodHubUK - Twitter - MeWe PSC Group - PSC Photos - PSC Classifieds - WhateverWorks - Camera Creations - TechAddictsUK - The TechBox - Chewing Gum for the Ears - Projector Room - PixelSwim - Gavin's Gadgets - Ted's Salmagundi - Steve's Rants'n'Raves - Ted's Amazon - Steve's Amazon - Buy Ted a Coffee  

We take a search engine like Google for granted. It's been there for 20 years and it delivers a lot of value. Also, it's free! When you look from the other side, from the inside of how a search engine works, things start to get complicated. Google and Bing started to crawl the Web early, in the 90's. Other search engines like Qwant, Mojeek and even Apple started not long ago. Can they catch up? Is the Web so big and growing so fast that it's technically impossible to start from scratch today? Even Google seems to struggle with the mobile index. It was supposed to launch during the fall of 2020 and it's delayed until spring 2021. Let's find out in this video about how we can get a sense of how big is Google and the Web it is crawling and indexing. As always, this is only our opinion. Please don't hesitate to share your point of view on the topics covered in this video. I never take for granted the time you spend to watch our content. --- The program of the SEO Conspiracy Podcast is the following:   Monday ➡ SEO Myth-busting with my exclusive co-host, the one and only Dixon Jones;    Tuesday ➡ Your fix of Alternative SEO News. I'm reviewing every important news about the Search/Digital Marketing industry from the week before;   Wednesday ➡ SEO Stories. With or without a guest, I will take the time to dissects Search Engine Optimization and Digital Marketing topics;   Thursday ➡ this day is reserved to talk about Semantic SEO and my strategy called the Topical Mesh. In a series of 52 videos, I lay out the complete plan. This is the most advanced free SEO tutorial in the World;   Friday ➡ Q&A. I have tons of questions in stock, asked by my students and clients.  To start off the series, I will dig into this pool of SEO and Digital  Marketing related questions. To continue the series, please contact me (contact info in the about page on the Youtube channel) or via social medias (links below). Ask me any questions. My answer will be 100% BS Free Guaranteed or your money back (just kidding, I'm giving out everything for free);   Week-ends ➡ and/or sometimes during the week, live sessions will take place. Among other ideas, I will be performing live SEO audits.   I want to help you achieve better results; I don't want to hold back anything.  I've always been known to lay it all out like it is.   There is way too much BS talk in the SEO industry. Let's cut throughout the noise to have a real conversation.   Thank you very much for watching Laurent Bourrelly https://www.seoconspiracy.com/   ----------- Laurent's Stuff : https://www.topicalmesh.com/ https://www.frenchtouchseo.com/ https://rank4win.com/ https://twitter.com/laurentbourelly   ----------- Dixon's Stuff:  https://dixonjones.com/ https://majestic.com/ https://inlinks.net/   ----------- SEO Conspiracy Social Media  : - Facebook: https://www.facebook.com/seoconspiracy/ - Instagram: https://www.instagram.com/seoconspiracy/ - Twitter: https://twitter.com/seoconspiracy   #SEO #Google #DigitalMarketing

When Murray Rothbard wrote Man, Economy, and State in the 1950s, monopoly theory was a mess. Even Mises did not have a full understanding of where neoclassical economics went wrong in diagnosing "market failure." But in Chapter 10 of his great treatise, Rothbard demolished the myths surrounding monopolies and cartels. His friend Dr. Walter Block joins the show to discuss Rothbard's breakthroughs and draw downward-sloping demand diagrams for us! We discuss why deadweight loss is nonsense; why government privilege and forced union bargaining are the real culprits; and why cartels are inherently unstable. Even Google should not worry us, says Dr. Block—but with a caveat. Don't miss this show on groundbreaking Rothbardian monopoly insights! Read the book free of charge in searchable HTML format here. Use the code HAPOD for a discount on Man, Economy, and State from our bookstore: Mises.org/BuyMES Additional Resources Dr. Joe Salerno's introduction to Man, Economy, and State: Mises.org/SalernoMES Man, Economy, and State: Mises.org/MES

When Murray Rothbard wrote Man, Economy, and State in the 1950s, monopoly theory was a mess. Even Mises did not have a full understanding of where neoclassical economics went wrong in diagnosing "market failure." But in Chapter 10 of his great treatise, Rothbard demolished the myths surrounding monopolies and cartels. His friend Dr. Walter Block joins the show to discuss Rothbard's breakthroughs and draw downward-sloping demand diagrams for us! We discuss why deadweight loss is nonsense; why government privilege and forced union bargaining are the real culprits; and why cartels are inherently unstable. Even Google should not worry us, says Dr. Block—but with a caveat. Don't miss this show on groundbreaking Rothbardian monopoly insights!  Read the book free of charge in searchable HTML format here. Use the code HAPOD for a discount on Man, Economy, and State from our bookstore: Mises.org/BuyMES Additional Resources Dr. Joe Salerno's introduction to Man, Economy, and State: Mises.org/SalernoMES Man, Economy, and State: Mises.org/MES]]>

When Murray Rothbard wrote Man, Economy, and State in the 1950s, monopoly theory was a mess. Even Mises did not have a full understanding of where neoclassical economics went wrong in diagnosing "market failure." But in Chapter 10 of his great treatise, Rothbard demolished the myths surrounding monopolies and cartels. His friend Dr. Walter Block joins the show to discuss Rothbard's breakthroughs and draw downward-sloping demand diagrams for us! We discuss why deadweight loss is nonsense; why government privilege and forced union bargaining are the real culprits; and why cartels are inherently unstable. Even Google should not worry us, says Dr. Block—but with a caveat. Don't miss this show on groundbreaking Rothbardian monopoly insights! Read the book free of charge in searchable HTML format here. Use the code HAPOD for a discount on Man, Economy, and State from our bookstore: Mises.org/BuyMES Additional Resources Dr. Joe Salerno's introduction to Man, Economy, and State: Mises.org/SalernoMES Man, Economy, and State: Mises.org/MES

When Murray Rothbard wrote Man, Economy, and State in the 1950s, monopoly theory was a mess. Even Mises did not have a full understanding of where neoclassical economics went wrong in diagnosing "market failure." But in Chapter 10 of his great treatise, Rothbard demolished the myths surrounding monopolies and cartels. His friend Dr. Walter Block joins the show to discuss Rothbard's breakthroughs and draw downward-sloping demand diagrams for us! We discuss why deadweight loss is nonsense; why government privilege and forced union bargaining are the real culprits; and why cartels are inherently unstable. Even Google should not worry us, says Dr. Block—but with a caveat. Don't miss this show on groundbreaking Rothbardian monopoly insights! Read the book free of charge in searchable HTML format here. Use the code HAPOD for a discount on Man, Economy, and State from our bookstore: Mises.org/BuyMES Additional Resources Dr. Joe Salerno's introduction to Man, Economy, and State: Mises.org/SalernoMES Man, Economy, and State: Mises.org/MES

David Azar is Founder and CEO of Outsmart Labs, a digital marketing agency focused on riding new trends and platforms to drive more traffic, more visibility, and more online conversions. His agency works with clients to build a 360 strategy to drive those conversions in sales, traffic, and newsletter signups. David says, “Digital marketing changes so fast that it's about whoever adapts faster and whoever finds the opportunities in the market.”  The agency provides traditional digital marketing services -- Google strategies, Facebook, traditional social media strategies – but likes the advantage of being an “early adopter” of the newest trends. Where to be now, according to David? TikTok – the place where kids dance. Or not. In this interview, David describes the phenomenal growth of TikTok. The number of U.S. users grew from 27 million in July 2019 to 40 million in January 2020, and then to 65 million at the beginning of April, with 85 million users by mid-June. About 1 in 4 people in this country use TikTok, many of whom are “very involved,” to wit, 34% of TikTok users actively produce content.  David explains that TikTok's paid ads platform can cost over $50,000 a month. On the self-serve side, the budget can start as low as $1. TikTok has specific rules about content, posting, and addressing the audience, along with a powerful editing app. Videos created for Instagram won't work on TikTok.  David says now is the time for smaller brands to gain TikTok followers and community. The cost on TikTok is one-tenth that of Instagram. Big brand demand for influencers is low, so the spend on these initiators will produce a better ROI than an equivalent spend on TikTok ads. This cost is only going to go up, David warns. Today's users will only pay a fraction of what they will have to pay in a year to “get the same audience and the same followers.” The current TikTok algorithm promotes good content and makes it extremely easy to go viral. That, David says, will probably change. TikTok usually starts with a challenge. Someone responds to that challenge. The greater the number of people who respond, the better the chance that challenge will reach the “For You page “where everyone's going to see it and participate in that challenge.” Outsmart Labs partners with initiators who have up to a million followers to create concepts for its client brands. It then develops a first activation, one that will attract a lot of followers and eventually take the brand to the For You Page and “very large exposure.” Outsmart Lab clients have seen great ROIs on TikTok activation campaigns over the past year. Other areas of opportunity David discusses in this interview are local SEO and programmatic advertising. In regards to local SEO, David has found that close to 96% of retail establishments don't do anything to develop local SEO. Yet, many customers will look for a company offering a specific product or service in their community. Unfortunately, Covid-19 has impacted this “local market opportunity” for many businesses. But the situation also presents an opportunity for companies to rethink their websites and their business models. Programmatic advertising tracks customers from their cell phone locations and pushes strategic advertisements to these phones based on their location. Covid-19 presents an opportunity for companies to rethink their websites and their business models.  David can be reached at his company's website at https://outsmartlabs.com/. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I'm excited to be joined today by David Azar, Founder and CEO at Outsmart Labs based in Miami, Florida. Welcome to the podcast, David. DAVID: Hey, Rob. Thanks for having me. ROB: It's excellent to have you here. Why don't you tell us about Outsmart Labs? Many firms have a superpower, so what is yours?  DAVID: That's a great question, great way to put it. I think our superpower is definitely our team. I think the team that we have together is what makes all of our campaigns very successful. At Outsmart Labs, we focus very highly on new trends and new platforms. First, to introduce what Outsmart Labs is, we help clients with having more traffic, more visibility, and more conversions online, and we really build a 360 strategy in order to drive those conversions, whether those are sales, whether that's traffic, newsletter signups. I think the team we have is a team that's very hungry. We are at the forefront of trends. We were actually one of Google's top agencies, rising agencies, which really allowed us to have access to a lot of data. We're not scared of trying new platforms. For example, right now, what we've been doing over the last year, which we've been seeing really great ROIs on, is TikTok. TikTok activation campaigns. I think what clients like is the mix of finding traditional marketing, whether it is Google strategies, Facebook, traditional social media strategies, and also inputting some newer platforms. At the end of the day, digital marketing changes so fast that it's about whoever adapts faster and whoever finds the opportunities in the market. I think our clients like that in us, understanding that some of the things might not work, some might work, but overall the strategy is going to be a very good strategy in order to scale. ROB: Excellent. It sounds like from your first introduction, you are very results-focused. How do you align a channel like TikTok – what do good results look like on that channel? Are you looking primarily at brand impressions, or is there a deeper level you can go to with a campaign there? DAVID: Great question. I think I mentioned what's really important now n digital marketing is not just doing one platform; it's really the 360 approach. Think of yourself whenever you're online and you're shopping for something. Most likely, if you see an ad for something you're interested in, you'll click it, but most likely you won't convert that first time. So over time, the more you're going to be seeing that ad, the more likely you'll say, “Okay, now I'll take the time to convert.” TikTok actually has a great opportunity at the moment. Even though it's been seeing humongous growth – and clients always tell me, whenever I offer them to go on TikTok and I go, “You guys should go on TikTok,” they tell me, “But I don't understand. TikTok is just kids that dance. I don't understand why that's my market.” This is when we tell them the growth of TikTok over the last year. They had 27 million users in July of last year, 40 million in January – and I'm talking in the U.S. – 65 million in the beginning of April, and on June 15th they had 85 million users. So, 85 million users means that now 1 person out of 4, almost, in the U.S. has a TikTok account, so pretty much anyone. It's all about finding the right way of – the way you're going to be marketing your product. It's not about just doing dance. It's about finding your core values and creating it in a creative way. At the moment, that we're at right now, it's a huge opportunity because the TikTok algorithm works a certain way where it's actually very “easy” to go viral on TikTok, and the algorithm really promotes good content. To answer your question of what a good ROI on TikTok looks like, it depends on what the client is. Depends on the number of activations they're going to be doing on TikTok. But I think that right now, what brands should really focus on is gaining followers and gaining a community on TikTok. As you know with Facebook, Instagram, and other different platforms, the organic reach goes lower and lower as time goes by and as more users are using the platform. We are at a time with TikTok where they haven't changed their algorithm yet, and so far, if you do a good video and you make it to the For You page, pretty much anyone with the right center of interest is going to see your video. The way we look at it is not only do we do organic content for clients, where we're going to be creating videos for the clients, but in order to have quicker results, it's about doing activations with influencers – what we call initiators for TikTok. I don't know how familiar you are with TikTok. I don't know if you wanted me to talk to you about how the trend works to get to the For You page. But usually you want to have a challenge, and then someone's going to do the challenge, and the more people do the challenge, the more likely your challenge will get to the For You page where everyone's going to see it and participate in that challenge. In order to ensure that the challenge is going to make it to the For You page where everyone is going to see your challenge and you're going to have a huge amount of exposure, we actually partner with large initiators and we come up with the concept of whatever the client wants. They tell me, for example, if it's a cosmetic company, “We want to promote our skincare line. We want to showcase it to as many people as possible.” So, we're going to come up with a creative concept. For example, there's a trend that works really well, which you've probably seen, which is people have all these cosmetic products and they act as if they're DJing, and the lights go on and off and you're pretending you're DJing with cosmetic products. Everyone was redoing it, and you can get a lot of followers and people exposed to your brand by doing that. So, we actually partner with initiators that have a million or up followers, and then we work with them in creating the concepts. We have a general idea, we work with them and say, “This is the hashtag challenge that we want to create.” They help us do it, and then they launch the activation with us. Because they have such a large following – and 34% of people on TikTok are active content creators, meaning people do actually want to create content on TikTok because it's kind of the whole goal of TikTok. So once those large initiators create this first activation, then as you see it, you want to participate, and little by little we ensure that brands go to the For You page and get a very large exposure. It's really a tenth of the price of Instagram. Budgets are significant for a small business, but for larger businesses, it's not that much – especially when you're looking at the reach you can have. A TikTok campaign right now, activation ranges between $10,000 and $20,000 for an activation, but you're going to be reaching around – depending on how well the campaign performs – 10 million to maybe 30 million views, people watching your content. This is incomparable to any other metrics. The reason I was saying – you were asking what the superpower of Outsmart Labs is; it's really seeing those opportunities in the moments they're there, because in 6 months from now, the algorithm is going to change. In 6 months, maybe 3 months, 4 months, we don't know when they're going to change it, but that opportunity, as great as TikTok is still going to be, it's probably not going to be as great as it is now. TikTok is going to have to change the algorithm, just like Facebook did before, just like Instagram did before, because they have to make sure the content they're showing is quality content. Because obviously, they make money by showcasing a large number of pages, and the more pages users watch, the more the platform makes money. So, they want to make sure people stay on the platform. That algorithm is for sure going to change. There hasn't been an announcement by TikTok; it's just knowing how digital works. But I think right now is really the time where brands need to go on TikTok. Also, a lot of large brands at the moment – we have a variety of clients, some very large international groups, and every time we pitch TikTok to them – it's changing now in the last month, but originally for the last year, it's always been, “We really like TikTok. We see what's going on on TikTok, but on a global level, we haven't decided how we feel about TikTok.” This is where I think a lot of smaller brands have such a big opportunity, because at the moment, TikTok isn't really crowded by the biggest brands. Except if you're the NBA or brands that are more talking to a Gen Z audience, which already got onto the trend. The other bigger ones haven't. So, if you're a smaller brand, it's really the time for you to take it upon yourself to go on the campaign. I actually have another example of showing how important it is to get on the platform early. We have this client – I can't name it, but it's a large high-end fashion brand. Family business. Not one of the largest ones you can think of, but fairly known in the world of fashion. I was talking to them, pitching them TikTok, and the person in charge of marketing is about 32 years old. I was telling him why he should get on TikTok now, before everyone gets on it, and he told me, “You're right, David. I definitely see that because as a brand, I was lucky that I was in the U.S. when Instagram launched, and I told our founder to create an Instagram account for our brand, and within one year we gained 500,000 followers.” In the last 10 years, they only gained 75,000 followers because the algorithm changed. At the beginning of Instagram, it was much easier to push your organic content. Same thing with TikTok. Whoever's going to be able to take advantage of TikTok now, they're going to pay a fraction of the cost they'll pay in a year to get the same audience and the same followers. I don't want to make the whole talk about TikTok and bore you with just TikTok, but it's definitely a fascinating platform. Digital is so fascinating anyway. Every month or two or three, there's something different where there are opportunities to be seen. It's just about finding a way to adapt your brand values and your message to that audience. ROB: Definitely. Even though it's been very focused on TikTok for a moment, I think it underpins even the name of the brand, Outsmart Labs. It seems like we're in this moment of this TikTok channel that you mentioned. Instagram's been through it, Facebook's been through it. Even Google, from a search engine optimization perspective, has been through it. I think two things were true. One is that the algorithm was at a point where there were true legitimate tips and tricks that work and help you rank that you can actually know and, to an extent, master or be very good at. The other one – I'm not entirely sure, but I think you may have implied – essentially, this is a really good organic marketing channel, whereas – I don't even know; are you doing paid on TikTok? Or is the opportunity on the organic side so immense that it's worth going deeper there? DAVID: It really depends what kind of brand you are. The TikTok paid ads platform is fairly expensive. Usually it's over $50,000 a month in spend, so it's not accessible to everyone. They opened the self-serve on TikTok, which you can start at $1 or whatever budget you want to put in, so we do use that as well. The thing is, usually clients want to have fast results. Because influencers right now are not as in demand by all the big brands and haven't had those large contracts, at the moment, spending $1,000 on TikTok ads versus $1,000 on getting more initiators, I think at the moment it's better to go with the initiators. But I think in 3 months it's going to be something different, and most likely you're going to see a big rise – and that's also why I'm sure the algorithm is going to change, because they can't let that happen because that's how they monetize and make a dollar on an initiator doing something on TikTok. So, it's a mix of both, but when you talk organic, you definitely should. Especially if you're a brand that's a little popular where you have a market that knows you. People are just looking for people on TikTok. I think the DJ Khaled example is a great example with what he did with Snapchat. I don't know if he was still very popular at the time – I don't know if you know what happened. He got lost on his jet ski in Miami and started saying, “I'm lost in Miami” on Snapchat when Snapchat just started. Everyone picked up on it and helped him to find his way. Then over the course of the year, he became the most popular person on Snapchat and now has the success and popularity that we know he has. So, it's about taking it at the moment and finding the right video. The organic does work really well, and people are looking for those brands. If you look at a lot of the brands that don't create any content at the moment, but they're a little famous, they have followers already on their account even though no one's really posting anything. So, I think doing some organic content is definitely great just because the algorithm works so well. If you do a good video – the thing is, you have to spend time in creating videos specifically for TikTok. Whatever you share on Instagram is just not going to make it to TikTok. TikTok has its rules, has its way of posting, its way of addressing the audience. The editing app is quite incredible in TikTok. So, you need to utilize all of that to make it work. It's a mix of everything. In order to have quick results, definitely activation with influencers is number one because you definitely see a switch right away. But obviously if you're going to be investing in the platform, you definitely want to think of also organic content and what you're going to be producing. A great tip I give clients that are scared and saying, “I don't know what I'm going to be posting if I do organic content” – first of all, that's what we do, so usually we take care of it. But other than that, the whole concept of TikTok is they suggest challenges and trends that they want people to do. Sometimes when you're a big brand or you're a little famous, if you just find a creative way to participate in a challenge, it gives you a chance of going viral. There's not that much creativity that goes into it because you know the trend and the kind of video that you need to create. ROB: Wow. It's very clear you are, as best I can tell, completely up-to-date on the now. Let's rewind a little bit, though, to the very beginning. What is the origin story of Outsmart Labs? What got you started in this business? DAVID: Actually, it started very early. I was 16 years old. Before even Outsmart Labs, just digital marketing and my love for digital marketing and the possibilities that it offers. When I was 16 years old, I was put on a project. We created the first professional sports team affiliate marketing website. It was for the team – I'm French; I'm from Paris, so it was the team of Paris. We had sponsors like Nike, a kayak company of France, large car companies. We went to the sponsors, they wanted more exposure, and we told them, “Why don't you give us discounts, and whenever a fan goes through our website and goes through to your page from our website, they'll get discounts from Nike, or on kayaks.” During that whole project, I was in love with how, as long as you think it, you can reproduce it. Then I fell in love with digital marketing, went to school at University of Miami, got very lucky that it was the beginning of Facebook and Twitter, so I got to see that grow. I started an event company when I was in school. All of our promotion was done through Facebook, and we had about 800 students come to our events every time, so I saw the power that Facebook had. Basically, a free tool was giving me the strength that a paid tool would give me. I always thought that was super interesting. If you think smartly, you technically don't necessarily need to spend a lot to get a lot. Doesn't mean you don't spend a lot of time, but in terms of actual dollars spent, it doesn't have to be that much. Then as time grew, I worked for a large firm called Amadeus, which is the reservation system of every plane ticket that you book. They didn't have a social media presence at the time or Facebook, so I did it for them. It was a fascinating project. I was like, “You know what? I'm doing this for all those different clients; why don't I just create my own agency and take it from there? I know there's a lot of people that don't know how even Facebook works or are new to the trends, so why don't I help them?” We started Outsmart Labs 9 years ago now, and it's been growing ever since. We have clients in a lot of different industries. What I really love – I personally love innovation. I personally love thinking big picture, thinking how to beat the system in ways like you were mentioning before, the secrets that are not really told, but that you guess from Google, but also applying the rules and putting it all together and making it work. So that's what we've been doing. We've been working with clients in hospitality, in travel, in luxury, even in mental health. I really love thinking about a lot of different industries. A lot of clients ask us, “But you've never worked in that industry. Is that a problem? I'd rather have an expert in whatever space,” and I tell them all the time, honestly, if someone is knowledgeable about digital marketing, there are so many tools out there that allow you to analyze all the competitors, analyze what they're buying, what they're doing, what kind of ads, what wording they're using, so it's almost not even that important. It's even almost better to use an agency that maybe doesn't have as much experience in the specific industry because in order to get to that level, they're going to have to do so much more research. Because it's changing so fast, that research is going to pay off into a smarter strategy than whoever did it a year from today. That's basically how Outsmart started and the logic and what I love personally about digital marketing, and I think everyone on the team is similar to that. ROB: That's really excellent. If you look out a little bit even beyond now – TikTok rose, it's working; there's probably some other platforms you've worked on – Instagram, there's probably some stuff you can do even on Facebook. But what are the next potential frontiers that you see coming? Are there maybe two or three new opportunities you see emerging that maybe it's just experimental budget for your clients now, or maybe it's already humming for a very select subset of them, but we might be thinking a little bit more about in 6-12 months? DAVID: One opportunity that I see that's a really big opportunity – unfortunately, because of the current situation of COVID and physical retail not being as open as it was prior, it might not be as big of an opportunity as it should be, but in a world where there's no COVID or in places where it's less affected by COVID and stores are open, local SEO is something that I see overperforming. It's something that not a lot of people put a lot of effort in. If you want a little definition of what local SEO is, it's how you get your retail business, your physical business, to show up on Google whenever someone makes a search query under which your business should show up. It's showing the closer local retails, whether retail or hospitals or mental health institutions or insurance companies or cosmetic stores or whatever that is. Local SEO is not necessarily very difficult to do in terms of what needs to be done; it's just very time-consuming. Because Google and all of those platforms create data, people tend to assume that because they're finding their business on Google or when they google their name, automatically they're registered within all the local directories within Google, within Facebook, within all of those platforms, which is actually not true. It's just a crawler doing it. So, actually spending a bit of time on local SEO – and about 96% of retail don't do anything on local SEO. I'm talking even the largest brands that we work with. Some of them tell me, “Everyone knows my brand. There's no point in me working on local SEO.” Sometimes if someone types in “cosmetic store near me,” you want that store to show up first versus a competitor. So, I think that's definitely a trend that I've been seeing. It's not necessarily a trend that's just now. It's been two years where no one's getting on that, and I really think it's working really well. Another thing that I would say – real-time bidding, programmatic advertising, definitely something we see also. Very efficient. Being able to target people based on their location, historical location or actual location, allows you to target and trigger a message very customized to each audience. Not necessarily something very new, and not necessarily something everyone's doing. It's also a little more expensive to do, so that's why maybe a lot of smaller businesses don't do it. But doing it smartly and using the tool for another purpose – which we do a lot for some of the clients that can't afford those budgets – you can really leverage programmatic advertising to your benefit to create a new audience, to track foot traffic in a location, to drive more foot traffic, to drive brand awareness. All of those are great things with programmatic. In terms of other opportunities, I think just being active in general. But that's not really an opportunity; that's just a truth. Those are the three that we're working on the most. Influencer marketing with TikTok mostly. We do YouTube, we do Instagram, but where we see the biggest growth is TikTok in that sense. ROB: For someone who's never dabbled in programmatic or real-time bidding or hasn't done so in a while, how has that ad inventory changed – the ad units, where they get displayed, how they're bought? I think it may not be what people used to think it was in terms of where the ads actually show up. Have they caught up to Facebook a good bit in terms of targeting? DAVID: What's interesting about programmatic is, first of all, not a lot of people know that this even exists. I think if more people knew how it worked, I don't think people would accept to share their location on their apps as often. Just to explain quickly how programmatic works, every time you download an app and you agree to share your location with the app, your device ID goes onto a stock market that anyone can buy. Along with that device ID, it gives your browser data saying you're using Chrome, Safari, your phone is in English, French, Spanish, and you were at this exact location. On average, someone shares their location between 25 to 40 times a day. With programmatic advertising, the great thing is we have a really great understanding of who every person is because it's not just what you search, it's not what you pretend to be on social media; it's actually who you are by where you live, what time you leave for work, what time you get to work, what time you leave from work, what type of restaurants you go to, do you run, do you not run, do you bike, do you not bike, and all those different things. Then how it works and where it's displayed – think of yourself whenever you play Candy Crush, whenever you read the New York Times or whenever you read CNN. There are ads on those platforms. Those ads are ad placements that can be bought by anyone and it can input your ad into that. This is how programmatic works. The beauty of programmatic from an advertiser standpoint is that as long as you can think it, you can do it. You can initially drive traffic – so you could have two competitors. Let's pick an example at random and say McDonald's and Burger King. That's actually a campaign we ran with one other restaurant. What we could do is geolocate every single Burger King, if you're McDonald's, for example, and say everyone that's waiting in line at a Burger King, I want to send an ad that says “Claim this $1 menu at McDonald's.” You see that ad on your phone, you can click “Add to your wallet.” It looks like the exact same thing as a plane ticket when you add it to your wallet, and then automatically it's claimed. Then you can trigger that alert once it's on the phone any way you want. You can say I want to look at the 10 closest McDonald's to this Burger King where the person redeemed this coupon, and any time the person comes within 100 feet of my McDonald's, I want a notification on his phone saying “Don't forget to claim your $1 menu at McDonald's.” Or you can say, people tend to go eat at 12:00; at 11:30, I want to send a notification to all those phones saying “Hey, don't forget to come eat your McDonald's.” And you can go back 90 days, so technically you can geofence every single one of your competitors' stores, go back 90 days, take all of the global data from all of those stores, and target those customers. The possibilities are endless with programmatic. ROB: There's absolutely a lot going on there. David, as we wrap up this conversation, what are some other things that we should know about either the journey of Outsmart Labs or what's next for you and the firm? DAVID: Two things we're excited about. The first thing is digital marketing has always been huge. Obviously, a lot of brands spend a lot of money on digital marketing. No one's really questioning the efficiency of digital marketing anymore. But still, for brands that are not ecommerce only, digital marketing came second to the retail business or their traditional marketing, and I think this whole situation of coronavirus has repurposed or made people reconsider the positioning of digital within their mix of marketing assets. A lot of companies have noticed that once they got all their stores closed, all they had left was their website. A lot of companies haven't even thought about where their in-store POS was not synced with the website POS, so all of a sudden they were left with nothing. So I think this whole coronavirus has gotten brands to rethink how to consider their digital strategies and understanding they should be relying a lot more on it because the chances of this going down is lower and people are shopping more online. To me, whenever I pitch a client, there's a lot of indication in terms of saying why it's necessary for them. I think the last 3-4 months in that way, we skipped through that. Now they know, “It's necessary, we need it; how do we do it?” I look very much forward to this because of the positioning of Outsmart. We tend to also pitch things that are not so traditional. As much as we do traditional, we always try to test things. You always need to pick your clients because not every client is willing to test things – and it makes sense; it's their money, and they want to maybe spend money just where they know the return on investment they're going to get. So that's what I'm really excited for. I think we're going to talk to a lot more clients. A lot more clients are going to be willing to be even more out of the box in terms of what they're going to try to do to differentiate themselves and basically have more real estate online. ROB: David Azar of Outsmart Labs, thank you so much for joining us today. I think you've given us a clinic on a bunch of very targeted and effective tactics in marketing. Congratulations to you and the firm on everything. DAVID: Thank you so much for having me. It was a pleasure to talk for the 30 minutes. ROB: All right, David. Be well. DAVID: Thank you. You too. Bye. ROB: Bye. Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

To understand the YouTube algorithm is vital to YouTube success. When a video is more relevant that means it has the most information about the keyword/s that the user is searching. So, in this episode, we're going to talk about how the YouTube algorithm works and how to rank your video.Even Google which owns YouTube is starting to pull videos and place them up above websites. Your videos can rank, not only in YouTube but also they bring your video onto Google search engine ranking page (SERP) and rank it there as well. This is how we're able to compete with other channels. Well, at the beginning if you're a new channel, you really need to look for keywords. This is where optimization happens and is probably the most crucial aspect of growing your channel because it's going to look at the most relevant video topics. Connect with us on Facebook, Instagram and LinkedIn. For more goodness on our blog, you may also visit our website www.theyoutubeagents.com. Tune in and subscribe to the Youtube Agent Podcast on Apple Podcasts, Spotify, Stitcher and all other podcast platforms.

Maybe we should have made this two episodes because it is a doozy! Jesper and Autumn cover a ton of tips and steps to launch your book, starting from 12 weeks out from your book release until 5 weeks after. After? Yes! Discover why there are actually steps to your book launch strategy that take place AFTER the actual release! Check out Publisher Rocket at https://amwritingfantasy--rocket.thrivecart.com/publisher-rocket/ *Note: This is an affiliate link and using it will help us out, but we're mainly an affiliate because we use and love Publisher Rocket ourselves. ❤️ Tune in for new episodes EVERY single Monday. SUPPORT THE AM WRITING FANTASY PODCAST! Please tell a fellow author about the show and visit us at Apple podcast and leave a rating and review. Join us at www.patreon.com/AmWritingFantasy. For as little as a dollar a month, you'll get awesome rewards and keep the Am Writing Fantasy podcast going. Read the full transcript below. (Please note that it's automatically generated and while the AI is super cool, it isn't perfect. There may be misspellings or incorrect words on occasion). Narrator (2s): You're listening to the Am Writing Fantasy podcast. In today's publishing landscape, you can reach fans all over the world. Query letters are a thing of the past. You don't even need a literary agent. There is nothing standing in the way of making a living from Writing Join two best selling authors who have self published more than 20 books between them. Now on to the show with your hosts, Autumn Birt and Jesper Schmidt. Jesper (30s): Hello, I am Jesper. Autumn (31s): And I'm Autumn. Jesper (31s): This is episode 72 of the Am Writing Fantasy podcast and the topic of today's episode is book launches, and Autumn and I am going to share how we handle the launches of our books. And uh, you can basically feel free to copy as many of the steps that you want so when we go through it. Autumn (54s): And definitely some tips on things I think we've tried in the past that you don't know if they're quite worth the effort anymore, but we'll get to those. Jesper (1m 3s): Yeah, yeah, for sure. Yeah, I mean, and, and I guess we could also say that there was a ton of ways you can do a book launches. We've put our list together based on all kinds of things that we've done throughout the years and that this is, this is a part of the, the master list that we arrived at. But uh, yeah, I will cover that step by step, uh, you know, in a, in a bit here. Autumn (1m 28s): Absolutely. So how are things over on your side of the Atlantic? Jesper (1m 36s): Well, well, to be honest, uh, it feels a bit tired today cause this morning was the first morning in quite a while where I had to get up early to take the kids to school. Autumn (1m 50s): Oh that's right. Jesper (1m 52s): Because why would there have been like everybody else in shelf quarantine for a long while now. Uh, but uh, he, in Denmark, things are slowly starting to return to normal, well, I guess normal in quotation marks, but the, the Corvette 19 pandemic a lot to everything down as we all know by now. But we are, we've started lifting. It's like we hear. So it happens to the stages here in, in, in Denmark. Um, and a, one of the first stages is to get kids back to school so that parents can start working again. Jesper (2m 25s): Um, and, well actually our kids were supposed to go back to school a week ago, uh, but we kept them at home last week because we were, first of all, we as parents felt that it was a bit soon that they began opening things up again. And uh, we also had a conversation with the kid's at the lunch table, um, last week and asked them how they felt about, and they both said that they did not quite feel safe, so we decided together with them that they will stay at home another week. Jesper (3m 0s): So, so that's what we did. So they started today. While there are friends started a week ago. Autumn (3m 7s): That's some peer pressure, so they knew their friends were back in as everything waited a week and that they, you know, life, nothing blew up. I guess it's a good that they decided that they felt safe enough to go back to school. Jesper (3m 20s): Well, yeah, we asked them all over the weekend how they felt about it in that they both said it well, the youngest said, yeah, I'm fine, I want to go back. But the oldest, it was more like, yeah, I'm still not quite feel comfortable with it, but on the other hand and you know, we'd talk to him and it's a sort of, I had a conversation around how you probably never feel entirely comfortable because you don't know what's what it is. Right. Right. You don't know what's going to happen when you get there and, and all those things. So, uh, but they went to school today and when I picked them up, they were both really happy, uh, that they went and so everything went well. Jesper (3m 56s): But a, but actually also I wanted to misspeaking of Corona virus. Right. Uh, these days I would really, really, really prefer to stay far, far away from hospitals. Uh, but unfortunately actually have to take my youngest son there the other day. Oh, no. Yeah, he was driving his scooter outside. Um, and, uh, well he basically just, he fell, landed with his, uh, entire body with, on, on his elbow. Jesper (4m 28s): So we were quite worried at his arm was broken. So we have to go to the hospital in the middle of these Corona virus days, which I really would like not answer to. Yeah. And I guess they were really busy. They're, because we spent the entire evening there, something like three, four hours to get to his shoulder or elbow. I meant, uh, x-rayed and looked over. But luckily enough, it was not broken up this morning. A couple of days later, he, he, you know, as I said, he went to school, he had no pains. Jesper (5m 2s): Okay. So everything seems okay now. But yeah, this has been a bit of an interesting week. That's crazy. Well, I'm glad he's fine. That's not there. They keep saying now this is not the time to do something stupid and get yourself hurt. So well, I mean is it really don't want to go to the hospital, but, but what can you do a very true, yeah. And how is a everything on your side? Jesper (5m 33s): We are fine. I finished my built in storage benches. We have cushions on order and so the major goals and major building projects of my little cabin are done and you know, I wanted to like finish it up over the weekend and then it was going to be, um, obviously we are working on a character development course is going to do some computers stuff, but it was going to be like I wanted to have that moment where you just stop and the sun shines in the window. Do you have a thought? Oh you know, it looks like it has done two and a half months of building and getting settled and I can finally put stuff away and get rid of the sawdust on the floor where I'm also living in such a filtering in place. Jesper (6m 17s): And instead it was probably the more realistic version of two and a half months of building and living and sheltering and pandemic and want to adapt. Autumn (6m 29s): So you can see why I think it finally hit me a nice still. I mean I feel very content and kind of calm, which is still lovely. I don't feel like there's this huge pressure to go, I got to do something, the show results. But I definitely still have that kind of like, yeah, I'm not in slow mode but I'm not in like let's get stuffed on it. I'm not, I'm not under a total drive. I'm going to sitting back on my heels going, yeah, I could have a beer. That's where I'm at. Autumn (6m 59s): But I think, um, I think as I recover and you know, speaking every time I'd used, you know, we have skill cells and compound miters and all these things we've been using in jigsaw calls and every time I go to cut something, I always had that moment of be careful. Don't do something stupid. You don't want to go to the hospital. Right. Yeah, exactly. Yeah. Yeah. That's it. We'll have those moments. But I've seen, I have, um, my right knuckle has been a little bit sore and I actually have a brace on my left arm cause I've a little bit of a, like a tennis elbow going on from something in my right shoulder hurts. Autumn (7m 33s): It's like a joke. I can't open the door with my right arm and I can't pick up my teacup with the left arm and I'm like, that heals because I've been in, I did go through my upper birthday. I'm a year older officially, so I'm not a known for a spring chicken. I'm once my body catches up so she loves me a year younger, once a week once everything catches up and I'm feel a little bit better and I can just enjoy being very physically fit, I will probably just be a little bit happier and then I'll be so excited. I'll have my moment in the sun of Yes. Autumn (8m 5s): I'll sit on a picnic table by the stream and the waterfall and I'll be like, this is good, this is good. But right now having a blankie, it's a good that you're going to hold it all the building stuff that, I mean you don't want me in chats of billing anything unless it's like a building, but I can build a world, but I can not build a cabin. We go on the internet with the Am Writing Fantasy Podcast. Autumn (8m 36s): So that was quite a few good post in the Facebook group over the past few days. I don't know if you noticed that to know. I, my husband recently pointed out, he's like, I do this every day. He has been doing a climate log and actually weather forecasting everyday and observations about the woods. He's like, and you don't even go look at it. I'm like, no, because it's on Facebook. I have been on a Facebook diet, not on purpose, just I had to cut something out for a little bit and I've got that out. Right, right. I appreciate you and taking care of the group because I know it would, it would be a dead plant if I was in my household right now a little bit. Jesper (9m 15s): Um, Luke is good at taking care of things as well for you, but there was a quite a few good, but I just picked a few here at just to mention because I thought they were really good. Um, so Linda posted in the Facebook group, uh, a picture of the For heart horseman of procrastination. I thought that was it. Autumn (9m 37s): That's great. Uh, and, uh, Jesper (9m 41s): there was also Jason, he finished his first draft of it for nearly a 150,000 words. Autumn (9m 47s): Oh gosh, yes. We rolled on progress forever. I missed that. I have to go find his post now and say congratulations. Jesper (9m 55s): Yeah, it's a so, so, so, so well done. So a, yeah, we just wanted to call you out Jason thing and congratulating you on, on that. Um, and we also have a Tony Join quite recently, I think it was only like two or three days, uh, ago, uh, since I let her in. Uh, well, of course when you listen to this, we were pre recording it at an event. So you have been a part of the group for a while by the time we listen to this town you, but uh, but she, um, she showed some interesting creating a shared world. Jesper (10m 28s): Uh, so she was asking if somebody was interested in that, so that, that was pretty cool. That's really cool. Yeah. And at the quite similar as well. Alexandra's uh, he was looking for a coach, author, so that was also quite nice. And I don't know, maybe he should check out Episode 58 of the podcasts because we actually talked about how to find a co author or a writing partner in that Episode. So that was 58 but a lot of good, interesting conversations happening in the Facebook group. Jesper (10m 60s): So a Yeti your list know if you haven't checked it are already and how we should show you can so just search for Am Writing Fantasy in the group section of Facebook and uh, you will find us. Autumn (11m 10s): Yeah, I'm excited. I'm excited to get back into it because it's always so dynamic and interesting. It's just crazy to hear what's been going on. And like I haven't been on for a few days, I swear it's not in a full week, so that's just fantastic. Yeah, absolutely. I did like the fact though that we are, you know, at least people do track us down. Um, occasionally if there outside of Facebook. But I know Audrey sent us an email, she just recently joined the Writing list to Writing Tim list. And she had said that her biggest hurdle was in finishing a novella. Autumn (11m 44s): And she was writing by inspiration where he got into a good conversation emailing back and forth about that, about, you know, how Writing basically I just read this great metaphor. We're writing is a muscle. It's sort of like, you know, it's something that you need to work on every day, not just because it's somebody who should work on everyday and then you build your schedule. It's like muscle memory. It's you build your stamina. So I just thought, yeah, that's my new metaphor and my new kick and the butt to my re my, my physical construction is done. Autumn (12m 15s): So now I've got to get back to a word construction. Yeah. Yeah. And it's, it's, it's important to a, to keep doing it. Um, especially that the part about when you don't really feel like Writing that, but you still put the pot and the chair and go get it done. Jesper (12m 32s): Right. Because, uh, you can always edit it later, but, but do the thing about all, because there are some habits stuff and this as well, you know, if you can train yourself into the habit of this is what I do, even if it's just like a 20 minutes or 15 minutes early in the morning before you have to go off to the day job or whatever. But getting into a habit of doing it, that really helps in the long run. Definitely. Jesper (13m 3s): So a book launches, Oh this is something that a, a lot of people talk about quite often. Autumn (13m 12s): Well, there are important, I know, and it's, I think a lot of people take two views of book launches and the one is that it is a life or death of a Book. You need to launch big and launched loud and get a ton of sales. And that's how you do it. And then I think there's other people who think it's a marathon and you launch the book and it should be celebrated because that was a big deal. Jesper (13m 34s): But that is not the, Autumn (13m 36s): and by far a finishing a book, you need to do a lot of marketing plans after that. But the book launches kind of like the first big marketing. Jesper (13m 47s): Yeah, I agree. Of course its always nice to see if you can get a good book launch going so that you get an influx of cast. So when you release a new book that's so of course nice. But uh, I I I as well will you often hear is all the stories about the amazing book launches have a, I don't know what 50 a hundred K on whatever it is. People, I mean yeah fine. But I really don't think that that's a good way of looking at it. It's, it's, it's good to Launch wants the book well and of course you should put thought into it and do the best that you can but its, it is really not, it's not the end all. Jesper (14m 27s): If, if the Launch is in the best one, it could be. Autumn (14m 30s): No. But it is exciting if it does well enough and you get on the hot new release list on Amazon or even on the other one's bestseller. Those are exciting goals. But absolutely just because you don't get one, does it mean your book is not going to do well or sell a ton over its life? Jesper (14m 47s): No. So basically as I said up at the top of episode, we've put together a Launch process that we basically are more or less use, uh, for launching all of our books. And that's what we want it to share here with the listeners today. Um, we sometimes we tweak a few of the steps here and they are a bit of course a, I think that should be the method of this episode as well so that basically people listening take from it what you can and what you want and ignore it. Jesper (15m 18s): A rest. Right. And maybe maybe we are going to mention a few things she ended, it inspires you to do something that you hadn't thought about. And if we do that then I think that's a success enough for this episode. Sounds good to me. And I have a good, good caveat or this is what, how we were sharing. Yeah. So basically the way we do it is that we have an hour process divided into the big book launch starting 12 weeks ahead of launch and stopping five weeks after the launch. Jesper (15m 51s): So you got to be the one to explain time Yes it'll be a a, I think this probably a few people are scratching their head saying but its a book launch. What do you have something that you are doing something about your Book lunch five weeks later. So this will be absolutely, but I think it will make sense once we go through all these different faces. Probably the easiest way to do this to also keep some structure in the conversation would be to take them by weeks. So basically saying okay a block first block being 12 weeks ahead of Launch do this and do that 10 weeks ahead of Launch do this and do that and so forth. Jesper (16m 28s): And then we moved down the list until we get all the way down to five weeks after the launch. So I think that's the way that will keep some structured in place in a framework around in the conversation today. Sounds good. So Yes all right, 12 weeks prior to Launch you wanna start us off Yes so when we are 12 weeks before the launch, the you still have quite some good, you know, time your, you're willing to advance here. Jesper (16m 58s): So this is a good time to reach out to some relevant influences. So this could be maybe bloggers or YouTube burgers or podcasters, but the main thing is that their audience needs to match your readers. So for example, it would make no sense to reach out to us asking to be interviewed on the Am Writing Fantasy podcasts about a thrill, a book that you have coming up, for example. It makes no sense. No, this is not the audience. Jesper (17m 29s): Also, the focus of this podcast is to talk about writing and marketing for authors. It's not for readers. So you need to keep that in mind and try to find some sort of blogger or YouTube or a podcast or whatever it may be, who's a normal content is aligned with what your readers are watching or listening to or whatever it may be. Um, but at the same time, it's also not worth trying to get on to a hundred different podcasts Your or something like that. Jesper (18m 3s): It was just Yes that stopped by fucking making a list of like 15 mid range influences because the top, the top influencers, it's impossible to get on their podcast without invitations and the very low level once you might be very easy to get on the podcast, but the other hand you're not going to get out of it because the, they are low range, 50 in mid range influence. That's a pretty good to start with. And um, and then you, you go from there. Jesper (18m 35s): Um, yeah. Autumn (18m 37s): No I think that's pretty good. Yeah, I think so too. I think it's important to remember that even though your reaching out to influencers by 12 weeks prior, you should be, I mean hopefully by now you've got your book cover. I like it in the book cover as well. I'm still writing a lot of authors due now because one is inspirational but you can start sharing social posts, trying to build your audience and keeping it up to date. So you 12 weeks out you should have your book cover and even if you're not sharing it, even you have for doing teasers, you should be doing some posts on social media. Autumn (19m 9s): So generating, you know, getting people interested, letting people know about your book, what's coming out. Some of the world building your character is a, if you have a blog, these are the things that you should be doing right now to make sure that they are kind of getting on the vibe. I mean I remember, I know I've recently said this to someone that book launches used to be, you know, publishers would need a year to year and a half to generate all this stuff and the excitement about launching a book. But I think just like reader's are kind of expecting book's to be like coming out every month, which is probably not possible. Autumn (19m 42s): But there's also, it's everything's more of a flash in the pan. And I think the lunch strategy, I think that's why we started at 12 weeks out is because if you do it too soon, six months before you publish, people are maybe a little less enthusiastic. It's kind of good to start building up that energy, you know, three months before you launched because that's more the timeframe for us to get enough people in your resources together and get people excited. Jesper (20m 10s): Yeah, absolutely. And this is also then at the time where you upload your book to two different, uh, online retailers. So like Amazon and, and wherever else you want to tell you a book. Um, and at this point you are not, uh, which will make sense in, in, in a moment, but at this point you are not uploading the final version of the book. So this is like the, probably the, the edited version, I think at this point. That sort of leads to what we do. And so from our view of it is done but its not gonna be the final version. Jesper (20m 44s): We'll get back to that. So you have uploaded there and then there was a whole debate that one can have around should you do pre-orders or should you not do preorders and there are long debates and views about is it better or worse for you, your Amazon author rankings if you do pre-orders or not and all of that. And basically we sort of circled when that whole conversation by saying because we have a 12 week slow burning building anticipation process in place yet we are doing preorders. Jesper (21m 17s): Yes. And basically what are we saying is I don't care if it hurts the author ranking doing preorders who cares? Uh, I don't, so we are just building as a low anticipation over 12 weeks and hopefully uh, once we get down to the list, you, you will see how the stepping stones leads to some excitement. Autumn (21m 37s): Yes. And a big tip that I never thought about until, I don't know it was probably, it's been a year or so now, but I never thought of it. When you upload this draft version or nearly finished version, you don't have to upload your final cover. So if you are planning something like a cover reveal or something later, you can do a placeholder image of just about, you know it, it should be something I like. I have a couple of, yeah, it should be a, I have a little scrap one that looks like an old antique book cover and so you can just do that with your title and upload that so that if you do have a big cover reveal something later, you can upload your fake version, your holding version on good reads on Amazon and your distributors is drafted digital Smashwords so you know, keep that in mind. Autumn (22m 25s): If you want to be clever and do a big reveal later. You don't have to have the final version revealed to the public quite yet. That's such a good point of view just before but also 12 weeks ahead of launch. I wanted Jesper (22m 40s): to say a few words about email, newsletter squash, but just before I get there, before I forget, Please if you are reaching out two podcasts as a speaking as a podcaster, could you please listen to a bit to those people's, uh, episodes before you reach out to them to understand what is this kind of show and at least do a bit of your own research to find out why am I a good match for their audience and what they normally do. Because, for example, on our podcast yet, we do not take pictures for people to come onto the podcast. Jesper (23m 14s): We only invite people to come on AM. So once in a while, as you know, about once a month we'll have a guest on, but those are the only people that we have contacted because we want it to have a conversation with them. So sending pictures to people like us in a, I'm just using us an example here, but it's not gonna work. If you're trying to find 15 mid range influencers and you want to get on a podcast and you will never listen to it, even a single one of the episodes and you don't understand that this is not how they, they, they maybe they don't even do interviews at all. Jesper (23m 48s): Right? So you just wasting your time. Right. So please do that. A bit of research before you start reaching out to people is so annoying and getting emails from people who clearly don't know what they are, what the podcast is about, and then they're making pictures for something that makes absolutely no sense. It's so unhealthy Autumn (24m 5s): that I totally agree. Even with audience, somebody might look at ours and like, Oh, Fantasy I'm going to talk about a Fantasy book, but we're targeting Fantasy authors, not readers. So we do make sure you're not wasting your time and effort, um, Jesper (24m 19s): bothering someone who you're not even the right target audience. Yeah. Okay. So let me move on to newsletter swaps. This is basically where your reaching out to another author saying, okay, can you feed your, my book in your newsletter? And then I will feature in your book, in my newsletter we talked about that on past Episode as well. Um, here I have to say that for Autumn and myself we don't really use email newsletter swaps. And the reason for that is when we are publishing out our books, you hear that I don't like featuring another author's book in our email unless I've read it and I just don't feel comfortable with doing that. Jesper (25m 4s): Um, but if you do do newsletter swaps and if you do like to do that then uh, basically this, uh, 12 weeks prior to Launch is the, its a good time to get that organized. Find out who you want to do newsletter swaps with and a yeah and get yourself organized. Know why you still have a quite a while yet. And there are a lot of good places as a, in my private, my, my Writing individually last, I have done them in the past. So Autumn (25m 32s): yeah, there are good Facebook groups. There's a story origins, which has a fantastic newsletter swap area and BookFunnel. It's more for group giveaways but sometimes you can find some swaps through there. So those are the two of them are good places to look. Right. Jesper (25m 45s): And keep it John or a specific same as looking at influencers. Right. Good. So I think we can move on to the next Am bracket here. Which system 10 weeks ahead of launch. Absolutely. So, Autumn (26m 1s): and I was going to say, so we've already talked about reaching out to people and what are the steps to reaching out and I think we might've might have mentioned, should have mentioned this sooner, but you could mention it here. It's, you should develop a media kit for your book. So it sounds so professional, but this is a great way of AM sending people. So if you are reaching out to influencers, especially instead of sending them a bulk load of material, especially if you happened to have a website, put up media kit and have everything, some blurbs, some excerpts, some images, uh, you know, all of the information, the way that it's going to be released. Autumn (26m 37s): Is it going to be on sale? Are you going to have some reviews? Do you have some earlier reviews? Put it, all of that on some websites or a download or something and be able to direct people to it. It will save you so much time and money. Just just do that and have it ready to go by the time you either start contacting people are definitely by 10 weeks out. Jesper (26m 58s): Oh yeah. And then this is also a good time once you are updating your website anyway, so put you a book on to your website and make links to those preorders everywhere that you have the book for sale. And of course use affiliate links when you are on your own website. You are well within the terms of service from, for example, Amazon that you allow us to take an Amazon affiliate link and put on your own website to your own Book so that if people buy your book through your own website, you are not only get the royalties For from the book, but you are also getting affiliate income royalties. Jesper (27m 37s): So there's no reason not to do that. So make sure that that's what you do on your website. Autumn (27m 41s): Yes. And a little tip there. A, Amazon's not the only one with affiliate links. Even Google has affiliate links now. So if you have books on Google play Yes, it will make sure that you get them from each of your places and it really make a difference. And so as you're setting up all of this information, a do a preorder alert for a BookBub anyway, this is a good time. You know, make sure your book is up there in places where people are going to start seeing it in that they know that it's going to be alert. You know, I'm on Smashwords and I can also do alerts. Autumn (28m 11s): They're saying, Hey, new book's coming. You could preorder it, Jesper (28m 15s): let people know. Yeah. And there's a few more things to set up as well here. 10 weeks ahead of launch. So you should also get it on to, well, I'm saying book funnel now. I guess you could use other things, but honestly BookFunnel is just as a such a cheap, an amazing service that there was no reason not to use it. So you get, you get, the book's set up on AM on BookFunnel. So this is basically going to be your ad copy or the act also means advanced readers copy. Jesper (28m 46s): So this is basically the, the, the copy that you are going to ask you, a bunch of readers to read ahead of the actual launch that we're going to come back to that in a minute. But you upload that here, uh, to book funnel. And then you also add the Book on good reads if you have a profile there. Yes. Oh yeah. Yeah. And I would also, at this point in time, I will also start booking promotional sluts on different promotional sites, ah, for the launch week. Jesper (29m 16s): Now that you are still ahead of time, so are, you should be able to snatch up those, uh, those times slots. Autumn (29m 24s): And to me this is a good reason to do the preorder is because by having a preorder, you have a link and you can go ahead and book those promotions. If you're not doing a preorder, you can't do that until the book is live. Uh, it is just, yeah, you know that you're scrambling to try to get any last minute slots. And there's Jesper (29m 42s): only like, there's only so many advertisers who will do something for a book launch. Where do you have no reviews and they're basically standing on other books you have out in your overall review as an author. So you want to show, you want to make sure that you got in with them as soon as you can. So 10 weeks. That was a good time for that. Yeah, indeed. So do we have more on this or should we move on to nine weeks ahead? I think that's a good, that's good. Jesper (30m 12s): At 10 weeks, if you, if you said you were in building your media kit, still you've got plenty to do. Yeah. Well that was a, nobody set that book. Launches should be easy. You know, your running a publishing business and you're stinking a home, you're and a half a book launch into three to three months. You're gonna be on your toes. You thought you're a busy writing, wait till you trying to launch something while there is more work. Anything that you might think, at least if in my view if you want to do it right, but that's what we are. Jesper (30m 42s): That's what we were going through here. Yes so nine weeks ahead of Launch. So now, um, and this one, this first one that I'm going to mention that this is not vital at all. It's completely optional basically. But if you want, you can create a book trailer at this point or a, some sort of video promoting the book. If it's not directly a book trailer, then it could be something else. It could be a video with some of the world building in it or a something related to the Book. Um, this is optional, but why I have it on here, it's not because book trailers or videos like this is not going to move a lot of book sales at all. Jesper (31m 20s): But why I'm mentioning it is because it's quite nice to work with on Facebook ads because you can then retarget a, when you can set for Facebook to say, okay, everybody who watches at least a 50% of this video, I want to retalk it. And then you can use that as an audience once you get down to the day where the book goes live and retarget all of those people with, okay, the book is now out there. That's good to know that that's, that's quite a nice thing to do. Jesper (31m 52s): Um, and that, that's more the benefit of the book trailer than anything else. It's not the portrayal itself, but it goes without saying. Obviously if you want to do this, it has to look professional. If it's like a subpar, a video that you upload, nobody's gonna think it's interesting. Okay. So there was that and it's, it's not easy to do. So it's something to consider. It is I still once a book trailer for my own books and have it done it yet because I really want something high end. Jesper (32m 24s): No. Ken burns pictures panning to the left or right. I can't do it. So, um, I actually, I actually did one. Yeah, I did it. It's actually, it's on the Am Writing Fantasy YouTube channel. So if anybody's interested, interesting. You can go on there. But this is, so, this is like the do it yourself. The book trailer. Uh, I think it's okay. It's not the best top quality professional stuff, but I think it's okay. But I'll leave it for the listeners two jobs so you, you can let me know, just tweet me or something. Jesper (32m 56s): Once you watch it, you know what you think. But, but there was one day that people can look at it, see what it looks like if they want. Autumn (33m 2s): Yeah. But okay, so it still it nine weeks prior to the Launch I'm going to go and look at this now cause I don't think I have seen it there. So you have it. I don't think so. I've got to go look anyway, since we were off of that, it was a time if you are going to do cover reveals or a book title review or anything big, it's time to make sure that you're getting those scheduled at nine weeks out. One of the things I will say that you might, you know, book cover reveals are there used to be a big Facebook parties and things like that. And there, there, okay you gather a whole bunch of authors together and you'd maybe all give away free books or you do something and there's still events like that, but they become, instead of like hundreds of people, they've become a lot more cozy. Autumn (33m 47s): Often you'll see almost like it's like an author's you invited and just a few readers, even the big ones. So you know, if you can narrow your sites down, you get maybe 20 or 30 readers. That's exciting. It's good enough. But you'll have to decide if it's worth it. And I'd almost say the same thing. Booking blog Torres, this is something that you would do about it now. And as sort of the same thing, blogs are kind of fading. It's video as much more important. So if you had to choose between like a cover reveal party, Book tours or approaching influencers, go for the influencers. Autumn (34m 21s): Go for the video of the podcast format over going on Facebook and having something going on there. Jesper (34m 29s): Yeah, I would agree with that. Um, and I think as well for the cover reveal indeed, I mean if you go back and read some old blogpost on the internet and whatnot, you will see that it's being hyped a lot and I think it worked quite well as a strategy a while back. But I don't think you can get you get nuts getting much mileage from cover reveals to today. But the reason that we still do the cover reveal and uh, at this point in time, nine weeks out is basically only because it gives you another excuse to email your readers about the book coming out there. Jesper (35m 7s): There's a limit to how many times you can email them to say, Hey, the book is coming out now it's nine weeks and now its eight weeks and now it makes, it gets boring after awhile. And so this just gives you an excuse to email them again and remind them that the book is coming out and then you give them the cover as a cover reveal in that email. That's basically all I will. I mean, you can post it on social media as well. Why not? While you were at it, it's another reason to do a good book or a post on social media and Instagram. Yeah, yeah, exactly. So, so do that. But, but it's not that the cover reveal will assault all of sudden turn it into a load of the pre-orders or something, but not at all. Jesper (35m 43s): But, but it's, it's just a small building blood in the building. Anticipation castle that remit creating here. Yes. And don't forget though, if you do the cover reveal and you put up a temporary holding spot for your book on Amazon to go and AM put up your Real cover before it's too long, but it might be a good idea. Yeah. Yeah. But this is also then nine weeks out is also at a time where I will then set up this arch team. So basically you our advanced readers team, and this is pretty simple in the sense that you send out an email to your email list and you explain to them that you are looking for our team members and make sure that they understand what that means in the sense of what is it that you are expecting from them. Jesper (36m 29s): So you are going to give them a free book, a of this upcoming novel, um, and you are going to give them the opportunity to read it for free. And it's a, it's, it's been through your editor already. So it's the, from your point of view is the final version or we all know how typos getting past everybody. So they are a job in return for getting to read this book for free. The job is to learn to let you know every time they see a typo or out or if something or as well is unclear in the explanations or in the text or whatever, then they should also let you know. Jesper (37m 6s): But make sure that they understand that this is what they need to do. And also let them know by what date you need the feedback. And that is not even their most important role. That's an important role. But really the key wonderful thing about having this arc team comes on lunch day. But that is part of the agreement Yes uh, we can have come back to you exactly. Well save that for the lunch day. Yeah. Okay. So that was nine weeks. Jesper (37m 37s): 10 so we move into seven weeks ahead of launch. So you can see sometimes we're skipping two weeks. They're, it is not an error, it's on purpose. It's just because then you have enough time to go through all these steps. Right. So it's not because we can't a, we do math while we probably can't do that either. But that's not the reason because we figured you need a break for a week eight and you probably had a bit of homework to catch up on to get ready for week seven. Yeah, exactly. So seven to seven weeks ahead of launch. Jesper (38m 7s): There's not too much here. Be honest. It's really going to get in touch with your arch team, making sure that you know everyone is up to speed, that they have gotten the book. If you've sent it out by now, it's always a toss up. It depends on how long your book is. You want it to be pretty close to your Launch day that they are finishing. It is, but you don't want it. You know, if you don't want to have to have finished it a month before and then by a long time launch day comes, they're like, Oh right, I'm supposed to do something else. You want them to be engaged and excited. Jesper (38m 39s): So I know when I do mine, AM sent out my Launch team Book it's within the last month or so. It might be a little early to send it out now, but it depends on your book and who you have recruited and also how many people you have recruited. It's good to good to have enough people. You know, there is nothing wrong with having a hundred people who want to read your book and will help you out on lunch day. But you also have to figure is that too many of you have to decide what you need for your group. Jesper (39m 10s): Yeah, I think that that part depends a lot on what it is that you are asking for. If your asking for content feedback, then hundreds of people is too much. It's gotta take you forever to go through all of that content. But I mean, I don't mind when we send it out because we're, the only thing we asking for is typos for them to tell us the type of it. So I don't mind giving out 200 fee out copies. I don't mind at all. If 200 people can look through four and try to hunt for typos, they're going to catch probably 90% 99% of of the hours that are still there. Jesper (39m 44s): And then you should be pretty clean after that. So, but the other thing as well as I wanted to mention by reaching out to you as a team here is again you were hunting for a bit of content that you can use in emails to read us again so you could, the arc team members probably haven't read the entire book by now, but at least they've been part partly through it at this point. There should at least, and so you can ask them to share some of their favorite quotes from so far with you because those quotes then again gives you an excuse to email your readers. Jesper (40m 17s): Again, reminding them that they book is coming and giving them some of the quotes and you can basically tell them that these are the favorite quotes from the advanced reader team that they picked out for you. Just to tell them where it came from, that it's not something that you pulled out and because it also makes it more, well, it humanizes the process, right? It's not like, Oh, I picked the 10 quotes so I could send them to you, but it's rather like, no, I had a conversation with the art team. They liked these. So I just wanted to pass them onto you guys as well. Jesper (40m 47s): Right. So that makes sense. And of course made sure to provide the link to the preorder in that email as well. So those who haven't pick up the book yet and do so. And you couldn't repeat the whole process on social media as well. Of course. Absolutely. And also a good tip too is if this is a book on a series a, it doesn't hurt to make sure that you have any of the previous books. You can have those on sale right now as well. So you might probably have one to two already get those scheduled. Maybe do some promotional advertising with those. Jesper (41m 19s): But it's also good to, you know, get some funnels, some new readers into your series. If this is going to be another book in the same series. So if you want to get that stuff and make sure that you have that all going okay, so that wasn't much. So now you're not going to get two weeks' break. How are you going to get a one week? Break it down. Yeah, six weeks ahead of Launch. So here, this is the time to do something a bit different as well is that it's not unique in the sense that is not something that you never heard about before, but it's basically like an exclusive bonus. Jesper (41m 54s): So you set it up as a release, a contest. Um, there was a million ways you could do this. Um, but basically the, the, the main idea of this is of course that you are going to create a deadline, meaning that people need to take action now because if they don't, they're going to miss out. That's what you were playing on here basically to get people to preorder the Book because if you don't, you are going to miss out on this very awesome bonus that you can't get and you can only get this bonus here and now. Jesper (42m 25s): So once the bonus goes away, it's gone forever. So this has to be something that you are creating specifically for this book launch and that you are not going to offer anywhere else afterwards. So you create something and you create an opt in form for it, meaning that people, we'll have to deliver that email address to you so that you can communicate with them. And then of course the idea is that on one hand they should be more than willing to give you their email address because they are showing interest in the a bonus here that you are offering. Jesper (42m 56s): But on the other hand, it then gives you the possibility to email them and not only tell them about the bonus and who you want it if it's like a contest or if everybody gets it. Then of course later on your you have to be able to email them with the actual bonus itself. Uh, but it also gives you the possibility to email these people wants to book launches and tell them, okay, it's now available, which is quite nice. Yes, definitely a very good, definitely a good way to have that on your mailing list as well as get some more excitement going. Jesper (43m 31s): Yes, and I should also mention in terms of ideas for what can you do as an exclusive bonus later this year, later in 2020 a Autumn and I should be releasing in a free course for you. And in that course that will actually be some ideas about this particular point about how you can run contests, but also what kind of ideas could you tell? What kind of things could you offer as a price? But the main point here for right now that I want you to take away is please, please, please help yourself by making sure it's something that you can deliver electronically. Jesper (44m 10s): You don't want to be shipping something now, it's, I mean, maybe if you run one free book somewhere as a grand prize, but you don't want to do that for a whole bunch of people. You, you know, and it's much more exciting if everyone at least skits one thing, even if there was a grand grand prize, and I do, you want to make sure that you make it very clear in your rules that it has nothing to do with reviews. I, Amazon has very strict rules that you cannot buy. Give away is nothing can be done. You can never give a reviewer a prize or a payment. Jesper (44m 43s): So make sure it's clear that it is literally for buying the book and supporting you, uh, but never give anyone anything for, I'm actually leaving a review other than the thank you because everything else, if Amazon finds out you were in touch, Oh you're a, you're at the Crick without a paddle. But it does say, yeah, that's correct that, but it even goes further than that because actually you cannot also run an exclusive bonus where your demanding people to buy the book either. That's not a lot. Jesper (45m 13s): That's very true. So the only thing you can do is you can, this is what we're going to talk about this free course later in the year. Once we release it, then we're going to talk you through exactly how to do this. But the main idea is that you can say your chances of winning is significantly higher if you buy the book, which means that you can tell them, for example, so two, win this price. You need to tell me the first word in chapter 28 those are the things you can guess, you can say. Jesper (45m 44s): I think it's a fine Maybe. Maybe you are wrong, maybe a REIT, but if you buy the book you probably have a better chance of winning. So that's how you can do it. But you cannot force them to buy the book, but it cannot be like you can only enter this contest if you're by the book. That's not allowed right there. Good. So we should be clear about that. But we got to explain that more in the course of that. Yes, yes. Let's move on. Okay. Oh, where, where are we? Where are we still in six weeks? Yes. If you have more for that bracket. Otherwise we can move on to five. Jesper (46m 15s): I think we're on five. I think we're good. Cool. All right, so you already added the book to your own website previously. Uh, and what I really like, and this one is not something necessarily that everybody can do, but I can, because I have Autumn. So if you have your own version of Autumn out there that you can do this too but, but it's really a nice, if you could put at this point in time on your own website so the people can purchase directly from you here on the website. Jesper (46m 50s): Oh this is such a cool tip because it gets to be so excited. Cause I guess in a computer geek group gurus runs in my family, um, you get to sell the book directly to readers, get a hundred percent of the profit and for the people buying from you, they get to get it early and it's just like win-win. Everyone's winning. I think my only warning is do check with your state laws. You might need a business license if your selling on your own website. So a big tip there. Otherwise you, I just think it's so exciting. Jesper (47m 20s): You get, you're your own little book store and readers are getting in early and yes you might lose sales off of Amazon but readers are getting your Book early. So this was a good thing. But yes it is. And, and I think of course, unless you are enrolled in Kindle unlimited and Your on pre-order, then this is a no-go because then you are breaking the terms of service. But if you're not in Kindle unlimited or any exclusive exclusivity programs. So that was hard to say. But if you're not in any way, any such programs, then this is where I will then schedule an email already now to go out 10 days before the release date and here in that email tell you the email subscribers that you can get the Book already. Jesper (48m 3s): Now if you buy it directly from this link so then you can point out to them how it actually supports you as Autumn was just explaining because you don't have to give, it gave a cut of the royalties to sites like Amazon. So basically you're telling them, Hey, as a surprise, surprise so you can get the book already now 10 days before everybody else and you are going to help me out by making sure that I get all the royalties, which you're a reader should be interested in. Absolutely. So that's a win win. Yeah. Autumn (48m 33s): And it's, like I said, it's fun and it's not too much coating, but you definitely have to check it out. So that's all you have to do it. It can, especially in the first time through, it's a little bit to set up. So that's enough for you. You were five weeks out. Unless you have some spare time and you know you're you, you are closer, you get to Launch you, the more things are going to take your time and the more you want it you're going to get tired. So the more spare time, if you want to make some images, you know, start gathering stuff for a social media posts because you were one of the day you release the day before you release, your going to be willing to put up a whole bunch of different images, different quotes, different reviews as they come in. Autumn (49m 15s): You want to make sure you have all of that stuff together. So start, make, you know, make yourself an electronic file and just dump images and ideas and stuff into it so that when you go to grab it, you have a whole bunch of stuff already there and you're not searching the web and getting frustrated because you just want to get it done now. Jesper (49m 32s): Yeah. Yes. Yeah. So let's move on. Four weeks ahead of launch soon, a month out now. And uh, well this is basically where you can fall once you do your future self a favor. Cause normally it happens so that your past self is an asshole is not right. It's true. Yeah because isn't it a soda? Your past self is always the one who's thinking, yeah, yeah I can do that later. Then your future self is like, Oh why the hell did not take care of this? Jesper (50m 6s): That's how it always worked. Right? So now you can flip that around and make you make your future self happy about the past self. And that's right. So schedule in an email again. Now two, go out to your email list. Seven days before the release date. And here you are going to tell them about that exclusive bonus that we just created. And your also going to tell them that this amazing book is available for preorder. Excellent. That's always useful. Jesper (50m 36s): And again this is, you still want to make sure you're posting about your book out on social media. And again you don't get things organized to get things together, get quotes together as well. Just make sure you have a whole bunch of stuff to share so that you have it all ready at your fingertips so that you are your future self is so happy with you having it was a good way to put it, your organized because it's so much easier than trying to look for passages. Um, during release week you want to sit there and celebrate really a sweet Necco. Jesper (51m 11s): I need to come up with 20 posts today in India. And to clarify, so you, you created the bonus itself six weeks ahead of launch and now we are at four weeks ahead of launch and I'm telling you to schedule an email only seven days before on. So basically why was it that we didn't just email people six weeks ahead of launch as soon as we create the exclusive post, and this is basically the reason for the that we don't email them is that we want to narrow the time window where they actually have the ability to get their hands on this bonus because the way people work and the way this goes and it is every single time without a fault, it is everybody only do what they need to do in the last second before the deadline expires. Jesper (51m 58s): And that's just the way it is. It is. If you don't believe me, fine. But that's the way it is. If you don't leave us alone, go on to our Facebook groups and find the four horseman of procrastination. Yes. And so that's why you are only giving them a seven day window and you are saying by the end of this week this is going to go away and a puff of smoke, it's going to be gone forever so they have to take action. Now. It's not like if you email them and say, well sometimes within the next six weeks you need to look at this, they will forget about and not do it. Jesper (52m 29s): So that's why that's very, okay. All right, so we're on two to three weeks. Three weeks now? Yes. All right, so that was a good time. You should be getting back, uh, messages from your arc team. Uh, if there were looking, hopefully again, and hopefully they were not doing content edits because that should have been beta reader is probably six months ago. So hopefully there's just some typos. There's going to be, typo is, trust me, there's always typos. You want to make sure that you have gathered those, you fix them and you don't upload every time someone gives you a type out, don't upload at the final version, save the, fix them all and a draft so that as you get closer, I think, what does that, Amazon's, what, three days? Jesper (53m 9s): You can't upload anything prior to Launch. So when you were in that window right now, you still have three weeks. Keep gathering. Um, but make sure that you're fixing them on a master a manuscript so that you will be ready to upload it once you have all of them back. Yeah. Amen. That's it. Yeah. So once you have all the information back, are you up to update your files and upload the final version once you are ready? All right, so we can move to two weeks ahead of Launch. So this is where I really like to start collecting keywords for the future Amazon ads that are going to run towards this book. Jesper (53m 44s): So basically start building up the list of keywords. Sounds good. And I will prefer tool For this is Publisher Rocket Yes that's an amazing piece of software and a way back when in episode 11 and matching that, that's a long time ago. But back then I talked about Publisher Rocket in that episode and then again in episode 32 we have Dave Chesson, he's the creator of Publisher Rocket. We had him on to talk about what you can do with Publisher Rocket and is one of my favorite tools. Jesper (54m 16s): So we will include a link to Publisher Rocket in the show notes so you can check it out. And if you want, we don't, you know, affiliate, we don't, we're not even an affiliate with him but we don't push to me as well. Oh I forgot about that. All right, so we asked, we are, you know these things more than you keep it organized, but as we don't feel to share too many tools. This is a really great one, but Publisher rocket is a really great one. And I will also say a huge shutout shout out. It's not that I think he listens to our show, but Brian Cohen, I just took his five day AMS edge challenge and it was a ton of fun and I learned stuff and he made some great tips for finding keywords and categories and stuff as well. Jesper (54m 56s): And he also mentioned publishers Rocket so those are a fun things. If you a join up with one of his challenges, you'll learn some great tips for getting more keywords as well. Yeah. Okay. One week ahead of Launch. Oh, are we getting to know? Yeah. So this is where I'll send another email to our list. And again, the purpose of this email is to build anticipation. Umm, so this could be the time where you and are using it as an extract of the actual book. Jesper (55m 28s): Perhaps you could also email the entire first chapter to people with a to be continued at the end of it. Um, and once again, yes, you guessed it, don't forget to include links to the preorder. Absolutely. I always, I do this for my readers. I especially cause a, you know, I'm Writing at least 40 chapter books. I will give away the first three chapters with links at the end of even the three chapters of where to go get a preorder and I get that to all my reader's on my mailing list. Yes. And now that you were inside, you are emailing software and doing email's anyway. Jesper (56m 2s): Then schedule and email as well to go out to your list at 6:00 AM am on launch day with the details about the book and all of the purchase links as well. Excellent. That's getting close. And so definitely at this point it's probably looking at where at one week Launch so you, you should have your final manuscript up Autumn (56m 24s): and ready to upload your final version two, the channel's because if you wait to close to launch it again, that three day window for Amazon. After that you can't touch her Book file. If you have it uploaded your for a final version, guess what? They are going to get the not final version. So get yourself a few days at a deep breath and get your final book up there. Yeah, hopefully you're already done it by now, but at least at this point it's just the latest yet. This is what you need. The original definition have a deadline is a lion. Autumn (56m 55s): You deduct CROs on pain of death. Am this is your deadline and get your book up there. Jesper (57m 0s): Yeah. Okay. So we are heading into the final stretch here at a three days ahead of Launch. Uh, there is only a few things that I do here. So basically logging into Amazon author central to basically claim your book there. So there is a co, a tab in author central called Book top and you click on add more books there, find your niche, search for your name, find a book that you're publishing and click at it and then it will be visible on your author page on, on Amazon. So I'll do that. And, and the same thing if you have a book or a profile or a profile on a BookBub, then you go there and claim the book there as well. Jesper (57m 36s): Yeah. And if you don't have it by now, make sure that you have good reads. Yes, yes, yes. And with BookBub AM do update all the Stallings on on your profile because that will automatically trick a book bub to send out and a new release alerts to your BookBub followers, which is, there is no reason not to do that. Autumn (57m 56s): That's very true. All right, we're really close to Launch. So right before she out, don't forget, this is where you're going to check for reviews. You're going to make sure, make sure that you just create a reminder. So you go in and you're going to check for some reviews coming up so that you can look for them. Oh, you're going to actually use the good ones, the five star Wars and stuff. You wanna use those for two year tips. But I know you have some tips, don't you? For if you get any bad reviews, right? Jesper (58m 29s): Well yeah well that the TEP is basically to make sure that you check that the bad reviews is within terms of service. So if somebody starts complaining about things that are not with in terms of service, which to be honest, we are going to cover a much more in the free cost. So maybe that's too much detailed to go in to hear. But make a long story short just to say that there are ways in which you can get Amazon to remove a bad review. Um, but I think there are all the details of that is not really related to launching. Jesper (59m 0s): So maybe we can come back to that and in the free course I am going to explain it in detail there. Sounds good. Yeah. So all I will do here one day ahead of launch is just to send out an email to your list to say, Hey, it's coming tomorrow. Uh, and remind them as well that this is now the last chance to get that exclusive preorder a bonus. Excellent. It's Scott, that's a good tip. And this is probably the place where you are going to get most people. Autumn (59m 27s): This is pretty and there always wait for the last bit. Yes. Um, but then so that's Launch exciting. All right. First are you going to wake up and you're going to toast yourself with a mimosa to celebrate? Don't forget to celebrate. This is a big, big day. No matter how many books you launch, it's always exciting to lunch a book. So, but also hopefully you already had a schedule, but you know, email your launch team because this is your arc team. This was the reason you gave away all those free copies. Autumn (59m 59s): It was helpful to get the typos. Admittedly, they have saved my butt on more than one occasion, including the very careful reader who's did you mean this guy and not that one can. I can I tell you that Jesper (1h 0m 10s): by the way, that it was once as well as the one of the arc team members came back to me and said, so why is half of this chapter in this book twice? Oh no. And I went and apparently once I got the edited version back from the editor, for some reason I, I can't remember what I have been doing, but I have been copying, pasting stuff for some reason and I forgot to delete my old original first draft version. So it had my first draft version of half of the chapter in there together with the editors. Jesper (1h 0m 42s): Correct it. Luckily this person capture recorded and told me about it so I could delete it. But it was like Jesus. I mean if I hadn't, if the act team hadn't told me, I wouldn't have noticed. Autumn (1h 0m 55s): Yeah. Uh, you know how your arch team members, they are lifesavers but the whole of the reason that they're really there and the reason you recruit them in the reason you vet them as well, which is important, you shouldn't just let everyone in it, especially if you've written a few books, is because on today the day you Book Launch you tell them, Hey, it's time for you to do your job and say thank you and leave a review. That's that sort of what the whole deal was. Autumn (1h 1m 26s): They get to leave an honest review. That's the important key. You're not asking them for a good review or a bad review. It's Jesper (1h 1m 33s): an honest, right. There is even more important key here because you need, this is where you need to be really careful and you also have to be careful how you are a word in your email because according to Amazon's, again in terms of service, you cannot give out an ad copy and demand a review in return. So the only thing you can do when you are wearing your email here is that you can appreciate it. Tell them how much you would appreciate it. If they would want to leave an honest review on a book, then it would really mean a lot to you and then you can of course explain how reviews means a lot to the success of a book and explain why it is important because most people actually even know we are authors. Jesper (1h 2m 14s): We know why it's important, but a lot of readers don't. So you explain that to them and you can kindly ask them that. It would be really nice if they would want to do it, but you cannot say, I gave you an art copy. Now you need to give me a review. Because you knew that when you were breaking the terms of service. Absolutely. A very good tip because you don't wanna piss off of Amazon. No, no. It's weird. Most of the book sales come from so be nice to Amazon, follow their rules and Yes. Jesper (1h 2m 44s): The reason you got an arc team together was hopefully to get, you know, if you had a hundred member team, if you get over 50 as you can get like 75 reviews, that's been stick a while. That's a little bit, but again, most the time, you know a year not going to get a hundred percent of people leaving reviews. Some people are going to be busy and they're not all gonna happen on the first day. I've most of the time, if they come within the first week, that's, that's great. Yeah. We again, we are going to talk more about this in the, in the free course. So now that's basically all you need to do on launch day. Jesper (1h 3m 16s): So thankfully, thankfully, because we've been doing so much work ahead of monsters, so much to do now it's everything has been set up and everything is running. So that's nice. And then one day after launch I would just go in and start activating Amazon ads and if you want to do Facebook ads then this is also at the time where I would get those going. But that's basically it. And if you did do a preorder sale price, you know, you have to think about how many days you want to leave that going. But you might have some people change it after one day. Jesper (1h 3m 47s): Some people leave it up for a week. But if you had a preorder, um, a special discount. Yeah. The book's live now that you might wanna think about changing that. Yeah. And of course that exclusive launch bonus

n October of 2009, a user on the internet took to comment sections on various blogs and articles and started leaving comments about key lime pies from a restaurant named Kutchie’s Key West Cafe. Comments like this are one of the reasons the internet is so great. In fact, entire social networks are devoted to leaving reviews like these, like Yelp. Even Google and Apple Maps have restaurant reviews built into the respective apps. If you find a restaurant or a dish you enjoy, it makes sense to take to the internet and spread that advice.

Firmy technologiczne również odczuwają lockdown. W Stanach startupy rozpoczęły zwolnienia, ale nawet giganci, czyli Google i Facebook mogą stracić na spadku wydatków na reklamy. E-commerce radzi sobie lepiej, wciąż nieźle dają sobie radę spółki tworzące gry komputerowe. Jak z epidemią radzi sobie technologiczna część gospodarki? Dzięki za dotychczasowe komentarze, czekamy na więcej i trzymajmy się w tej izolacji :) Montaż: Mikołaj Buszko. Rozmawiamy m.in. o artykule "Even Google and Facebook May Face an Ad Slump" z NYT, Tygodnika Gospodarczego PIE nr 13/2020 oraz "What is happening with video game sales during coronavirus" z GamesIndustry. --- Send in a voice message: https://anchor.fm/sceptech/message

  This is the fourth and last episode of mini series "The dark side of AI". I am your host Francesco and I'm with Chiara Tonini from London. The title of today's episode is Bias in the machine      C: Francesco, today we are starting with an infuriating discussion. Are you ready to be angry?    F: yeah sure is this about brexit?  No, I don't talk about that. In 1986 the New York City's Rockefeller University conducted a study on breast and uterine cancers and their link to obesity. Like in all clinical trials up to that point, the subjects of the study were all men.  So Francesco, do you see a problem with this approach?    F: No problem at all, as long as those men had a perfectly healthy uterus. In medicine, up to the end of the 20th century, medical studies and clinical trials were conducted on men, medicine dosage and therapy calculated on men (white men). The female body has historically been considered an exception, or variation, from a male body.    F: Like Eve coming from Adam's rib. I thought we were past that... When the female body has been under analysis, the focus was on the difference between it and the male body, the so-called “bikini approach”: the reproductive organs are different, therefore we study those, and those only. For a long time medicine assumed this was the only difference.    Oh good ... This has led to a hugely harmful fallout across society. Because women had reproductive organs, they should reproduce, and all else about them was deemed uninteresting. Still today, they consider a woman without children somehow to have betrayed her biological destiny. This somehow does not apply to a man without children, who also has reproductive organs.    F: so this is an example of a very specific type of bias in medicine, regarding clinical trials and medical studies, that is not only harmful for the purposes of these studies, but has ripple effects in all of society Only in the 2010 a serious conversation has started about the damage caused by not including women in clinical trials. There are many many examples (which we list in the references for this episode).    Give me one Researchers consider cardiovascular disease a male disease - they even call it “the widower”. They conduct studies on male samples. But it turns out, the symptoms of a heart attack, especially the ones leading up to one, are different in women. This led to doctors not recognising or dismissing the early symptoms in women.    F: I was reading that women are also subject to chronic pain much more than men: for example migraines, and pain related to endometriosis. But there is extensive evidence now of doctors dismissing women's pain, as either imaginary, or “inevitable”, like it is a normal state of being and does not need a cure at all.    The failure of the medical community as a whole to recognise this obvious bias up to the 21st century is an example of how insidious the problem of bias is.   There are 3 fundamental types of bias:    One: Stochastic drift: you train your model on a dataset, and you validate the model on a split of the training set. When you apply your model out in the world, you systematically add bias in the predictions due to the training data being too specific Two: The bias in the model, introduced by your choice of the parameters of your model.   Three: The bias in your training sample: people put training samples together, and people have culture, experience, and prejudice. As we will see today, this is the most dangerous and subtle bias. Today we'll talk about this bias.   Bias is a warping of our understanding of reality. We see reality through the lens of our experience and our culture. The origin of bias can date back to traditions going back centuries, and is so ingrained in our way of thinking, that we don't even see it anymore.    F: And let me add, when it comes to machine learning, we see reality through the lens of data. Bias is everywhere, and we could spend hours and hours talking about it. It's complicated.    It's about to become more complicated.    F: of course, if I know you… Let's throw artificial intelligence in the mix.    F: You know, there was a happier time when this sentence didn't fill me with a sense of dread...  ImageNet is an online database of over 14 million photos, compiled more than a decade ago at Stanford University. They used it to train machine learning algorithms for image recognition and computer vision, and played an important role in the rise of deep learning. We've all played with it, right? The cats and dogs classifier when learning Tensorflow? (I am a dog by the way. )   F: ImageNet has been a critical asset for computer-vision research. There was an annual international competition to create algorithms that could most accurately label subsets of images. In 2012, a team from the University of Toronto used a Convolutional Neural Network to handily win the top prize. That moment is widely considered a turning point in the development of contemporary AI. The final year of the ImageNet competition was 2017, and accuracy in classifying objects in the limited subset had risen from 71% to 97%. But that subset did not include the “Person” category, where the accuracy was much lower...  ImageNet contained photos of thousands of people, with labels. This included straightforward tags like “teacher,” “dancer” and “plumber”, as well as highly charged labels like “failure, loser” and “slut, slovenly woman, trollop.”   F: Uh Oh.  Then “ImageNet Roulette” was created, by an artist called Trevor Paglen and a Microsoft researcher named Kate Crawford. It was a digital art project, where you could upload your photo and let the classifier identify you, based on the labels of the database. Imagine how well that went.    F: I bet it did't work Of course it didn't work. Random people were classified as “orphans” or “non-smoker” or “alcoholic”. Somebody with glasses was a “nerd”. Tabong Kima, a 24-year old African American, was classified as “offender” and “wrongdoer”.    F: and there it is.  Quote from Trevor Paglen: “We want to show how layers of bias and racism and misogyny move from one system to the next. The point is to let people see the work that is being done behind the scenes, to see how we are being processed and categorized all the time.”   F: The ImageNet labels were applied by thousands of unknown people, most likely in the United States, hired by the team from Stanford, and working through the crowdsourcing service Amazon Mechanical Turk. They earned pennies for each photo they labeled, churning through hundreds of labels an hour. The labels were not verified in any way : if a labeler thought someone looks “shady”, this label is just a result of their prejudice, but has no basis in reality. As they did, biases were baked into the database. Paglen quote again: “The way we classify images is a product of our worldview,” he said. “Any kind of classification system is always going to reflect the values of the person doing the classifying.” They defined what a “loser” looked like. And a “slut.” And a “wrongdoer.”   F: The labels originally came from another sprawling collection of data called WordNet, a kind of conceptual dictionary for machines built by researchers at Princeton University in the 1980s. But with these inflammatory labels included, the Stanford researchers may not have realized what they were doing. What is happening here is the transferring of bias from one system to the next.    Tech jobs, in past decades but still today, predominantly go to white males from a narrow social class. Inevitably, they imprint the technology with their worldview. So their algorithms learn that a person of color is a criminal, and a woman with a certain look is a slut.    I'm not saying they do it on purpose, but the lack of diversity in the tech industry translates into a narrower world view, which has real consequences in the quality of AI systems.    F: Diversity in tech teams is often framed as an equality issue (which of course it is), but there are enormous advantages in it: it allows to create that cognitive diversity that will reflect into superior products or services. I believe this is an ongoing problem. In recent months, researchers have shown that face-recognition services from companies like Amazon, Microsoft and IBM can be biased against women and people of color.    Crawford and Paglen argue this: “In many narratives around AI it is assumed that ongoing technical improvements will resolve all problems and limitations. But what if the opposite is true? What if the challenge of getting computers to “describe what they see” will always be a problem? The automated interpretation of images is an inherently social and political project, rather than a purely technical one. Understanding the politics within AI systems matters more than ever, as they are quickly moving into the architecture of social institutions: deciding whom to interview for a job, which students are paying attention in class, which suspects to arrest, and much else.”   F: You are using the words “interpretation of images” here, as opposed to “description” or “classification”. Certain images depict something concrete, with an objective reality. Like an apple. But other images… not so much?    ImageNet contain images only corresponding to nouns (not verbs for example). Noun categories such as “apple” are well defined. But not all nouns are created equal. Linguist George Lakoff points out that the concept of an “apple” is more nouny than the concept of “light”, which in turn is more nouny than a concept such as “health.” Nouns occupy various places on an axis from concrete to abstract, and from descriptive to judgmental. The images corresponding to these nouns become more and more ambiguous. These gradients have been erased in the logic of ImageNet. Everything is flattened out and pinned to a label. The results can be problematic, illogical, and cruel, especially when it comes to labels applied to people.    F: so when an image is interpreted as Drug Addict, Crazy, Hypocrite, Spinster, Schizophrenic, Mulatto, Red Neck… this is not an objective description of reality, it's somebody's worldview coming to the surface. The selection of images for these categories skews the meaning in ways that are gendered, racialized, ableist, and ageist. ImageNet is an object lesson in what happens when people are categorized like objects. And this practice has only become more common in recent years, often inside the big AI companies, where there is no way for outsiders to see how images are being ordered and classified.    The bizarre thing about these systems is that they remind of early 20th century criminologists like Lombroso, or phrenologists (including Nazi scientists), and physiognomy in general. This was a discipline founded on the assumption that there is a relationship between an image of a person and the character of that person. If you are a murderer, or a Jew, the shape of your head for instance will tell.    F: In reaction to these ideas, Rene' Magritte produced that famous painting of the pipe with the tag “This is not a pipe”.   You know that famous photograph of the soldier kissing the nurse at the end of the second world war? The nurse came public about it when she was like 90 years old, and told how this total stranger in the street had grabbed her and kissed her. This is a picture of sexual harassment. And knowing that, it does not seem romantic anymore.    F: not romantic at all indeed Images do not describe themselves. This is a feature that artists have explored for centuries. We see those images differently when we see how they're labeled. The correspondence between image, label, and referent is fluid. What's more, those relations can change over time as the cultural context of an image shifts, and can mean different things depending on who looks, and where they are located. Images are open to interpretation and reinterpretation. Entire subfields of philosophy, art history, and media theory are dedicated to teasing out all the nuances of the unstable relationship between images and meanings. The common mythos of AI and the data it draws on, is that they are objectively and scientifically classifying the world. But it's not true, everywhere there is politics, ideology, prejudices, and all of the subjective stuff of history.    F: When we survey the most widely used training sets, we find that this is the rule rather than the exception. Training sets are the foundation on which contemporary machine-learning systems are built. They are central to how AI systems recognize and interpret the world. By looking at the construction of these training sets and their underlying structures, we discover many unquestioned assumptions that are shaky and skewed. These assumptions inform the way AI systems work—and fail—to this day. And the impenetrability of the algorithms, the impossibility of reconstructing the decision-making of a NN, hides the bias further away from scrutiny. When an algorithm is a black box and you can't look inside, you have no way of analysing its bias.    And the skewness and bias of these algorithms have real effects in society, the more you use AI in the judicial system, in medicine, the job market, in security systems based on facial recognition, the list goes on and on.    Last year Google unveiled BERT (Bidirectional Encoder Representations from Transformers). It's an AI system that learns to talk: it's a Natural Language Processing engine to generate written (or spoken) language.    F: we have an episode  in which we explain all that   They trained it from lots and lots of digitized information, as varied as old books, Wikipedia entries and news articles. They baked decades and even centuries of biases — along with a few new ones — into all that material. So for instance BERT is extremely sexist: it associates with male almost all professions and positive attributes (except for “mom”).    BERT is widely used in industry and academia. For example it can interpret news headlines automatically. Even Google's search engine use it.    Try googling “CEO”, and you get out a gallery of images of old white men.   F: such a pervasive and flawed AI system can propagate inequality at scale. And it's super dangerous because it's subtle. Especially in industry, query results will not be tested and examined for bias. AI is a black box and researchers take results at face value.    There are many cases of algorithm-based discrimination in the job market. Targeting candidates for tech jobs for instance, may be done by algorithms that will not recognise women as potential candidates. Therefore, they will not be exposed to as many job ads as men. Or, automated HR systems will rank them lower (for the same CV) and screen them out.    In the US, algorithms are used to calculate bail. The majority of the prison population in the US is composed of people of colour, as a result of a systemic bias that goes back centuries. An algorithm learns that a person of colour is more likely to commit a crime, is more likely to not be able to afford bail, is more likely to violate parole. Therefore, people of colour will receive harsher punishments for the same crime. This amplifies this inequality at scale.    Conclusion   Question everything, never take predictions of your models at face value. Always question how your training samples have been put together, who put them together, when and in what context. Always remember that your model produces an interpretation of reality, not a faithful depiction.  Treat reality responsibly.   

Firstly, there are two types of website optimisation: on page optimisation and off page optimisation.We'll be looking at both types these types of website optimisation - with an special focus on 'on page' seo - with a list of the key things you need to do, to optimise your website for Google.Remember - this is all about the customer. With all website optimisation strategies - you need to put your customer at the heart. Even Google wants your customers to be happy!

Before we dive into the News, we want to really thank you, our audience for helping us reach our YouTube subscriber goal. We now are the proud owner of the www.youtube.com/RoaringElephant url and we could not have done this without you! For News, we talk about boring one-man companies, something hybrid cloudy at Google and a followup on the open-source David versus the public cloud Goliath story. It's not because it's boring that it's not Cool! The author if this article is the sole employee of his own company "Listen Notes" and here he explains in pretty deep detail how he was able to setup an internet service, by himself, using mostly open source software and good development practices. https://broadcast.listennotes.com/the-boring-technology-behind-listen-notes-56697c2e347b You need Hybrid Cloud. Even Google says so! As probably the last of the big three public cloud providers, google has joined the select group that offers a hybrid cloud environment. Does it make sense? Does it not? Listen and find out what we think! https://bravenewgeek.com/whats-going-on-with-gke-and-anthos/ Open Core Companies Unite! Now that the Roaring Elephant discussed the situation, a large number of notable open source and open core organizations decided they need to unionize under a common goal and fight for a sustainable open source/ope core business model. Said model is yet to be defined though... https://www.theregister.co.uk/2019/09/20/open_source_companies_cloud/ Please use the Contact Form on this blog or our twitter feed to send us your questions, or to suggest future episode topics you would like us to cover.

Chapter 1 Did you know that July 17 is Yellow Pig’s Day? Podcast co-host Paul Pitkin didn’t know either when he brought it up, but you will now. According to a not-quite exhaustive online search, two Princeton math students - David C. Kelly and Michael Spivak – began in the early 1960s celebrating July 17 as Yellow Pig’s Day in honor of mathematics and the number 17, a prime number. The day continues to be celebrated at the Hampshire College Summer Studies in Mathematics, which is headed by Kelly. Why a yellow pig? Even Google isn’t sure, but rumors say Kelly had a collection of yellow pigs. The mascot of the holiday, a yellow pig, has 17 toes, 17 eyelashes and 17 teeth. Closer to home, other fun things happening in July include the literally hundreds of Explore Summer events at all 23 community libraries in the Sno-Isle Libraries district, plenty of community events and summer-fun resources listed online at “A Sno-Isle Summer” and two Hogwarts summer day-camp events at the Granite Falls and Snohomish libraries. And, co-host Jim Hills confesses that he didn't know what he was talking about in podcast Episode 27. Hills said that Spokane’s Bloomsday celebration (which happens in May) is related to all the other Bloomsday celebrations around the world. The non-Spokane, non-May events happen on June 16, which is the day depicted in James Joyce's novel “Ulysses.”  The day is named after Leopold Bloom, the central character in the book. Spokane’s Bloomsday Run is not about the book and also not affiliated with the area’s Lilac Festival, but both happen around the same time in May. Links Explore Summer with Sno-Isle Libraries Harry Potter-themed events at Sno-Isle Libraries A Sno-Isle Summer: Adventure Awaits Events calendar for all community libraries Prime number-related materials in the library collection Ulysses by James Joyce Spokane’s Bloomsday Run Hampshire College summer math program Didgeridoo in the library collection Chapter length: 23:24 Chapter 2 Paul Pitkin is here to have an impact. And, having an impact requires money. Which makes it really fortunate that Pitkin is Executive Director for the Sno-Isle Libraries Foundation and in charge of raising money for library programs that have positive impacts on lives and in communities across Snohomish and Island counties. Paul talks about the opportunities that are available through the foundation to build communities. The foundation funds a variety of programs and services that the tax-supported library district cannot, including things such as: Third-Grade Reading Challenge TedXSnoIsleLibraries Bookmobile services Issues That Matter The Nysether Family Collection Children's Services Expanding science, technology, engineering, art and math (STEAM) initiatives through programming, training for both staff and caregivers and community library space enhancements. Videos showing parents how to prepare their children to read early and establish a lifetime of reading and knowledge. Helping improve overall childcare and education by providing STARS training to child caregivers and educators. Providing opportunities with Structured Play kits for children to enhance language and literacy skills. Presenting the Every Child Ready to Rock and Read Concert Series. Other ongoing programs Ready Readers Cultural and literacy programs Leadership development Teen programs Summer learning programs. Links Sno-Isle Libraries Foundation website Issues That Matter TEDxSnoIsleLibraries Third-Grade Reading Challenge Ready Readers STARS training Nysether Family Collection Sno-Isle Libraries Library on Wheels Paul Pitkin LinkedIn profile Chapter length: 23:45

“If you want to build your business, research shows that one of the best ways to do it is to use direct mail to drive prospects to your site. It’s the combination of direct mail with an online presence that packs such a powerful marketing punch. Even Google, probably one of the iconic internet businesses, sends out direct mail campaigns.” -Craig Simpson I can personally attest to the success of direct mail. However, it’s a fairly complex process and takes time, research, and dedication to get it right. To help out my listeners, my longtime direct mail guru, that I have used for over 5 years, is here to give you the inside scoop on how to make the most of your direct marketing campaigns. Tune-in to hear Allan Goodman, who has been in the business for over 30 years, share all his direct mail secrets. Tip of the Day: Analyze your direct mail data, and keep testing for consistently better response rates. -Allan Goodman (https://twitter.com/share?text=Analyze+your+direct+mail+data%2C+and+keep+testing+for+consistently+better+response+rates.+-Allan...&url=https://www.investthispodcast.com/?p=2696) Tweet This (https://twitter.com/share?text=Analyze+your+direct+mail+data%2C+and+keep+testing+for+consistently+better+response+rates.+-Allan...+-+&url=https://www.investthispodcast.com/?p=2696) More Useful Information on Sales INVESTTHIS Episode 40: (https://www.investthispodcast.com/perfecting-your-sales-process/) Perfecting Your Sales Process Start In Wholesaling: Want to start in wholesaling? I got my first deal going using Real Estate World Wide. TRY IT YOURSELF! (https://jr208.isrefer.com/go/fmsnaw/a717/)

Even Google has to play by the same SEO rules you do. What are they doing right?

The Internet was supposed to disrupt the middlemen. Yes, it created some peer-to-peer technology and services. However, middlemen are doing better than ever. Uber and Airbnb, with their lack of hard assets, are quintessential middlemen. In the travel world, Expedia, Priceline, Kayak, and Booking.com are also middlemen par excellence. The Internet was supposed to level the playing field and disrupt monopolies. Today, Expedia and Priceline control 95% of the US Online Travel Agency (OTA) market. Just three travel companies (Amadeus, Sabre, and Travelport) own at least 90 percent of the Global Distribution Systems market share. In 2010, Google bought ITA Software to create its flight booking engine. In 2014, it opened it up to small business and individuals to access. On April 10, 2018, however, Google closed off access to its QPX Express API service. This will shut out small companies from accessing its valuable travel data. Meanwhile, private travel data kept on centralized servers have security risks. Last year, for example, Sabre was hacked. Blockchain technology threatens to disrupt the travel industry.   Blockchain to the rescue? Blockchain technology guarantees tight, immutable security. It also promises to do what the Internet failed to do: destroy the middleman. Is the second time the charm? Or are the geeks crying wolf again? What is Winding Tree? Winding Tree is a nonprofit that aims to stir innovation in the travel industry by leveraging public Blockchain technology. It is creating a decentralized travel distribution network. If their vision succeeds, travelers and travel service providers (e.g., hotels, airlines, tour guides) will split the billions of dollars that travel middlemen currently take. Translation: lower prices for the traveler and higher profits for the entities that actually deliver the service to the customer. To facilitate this vision, Winding Tree raised money (Ethereum) via an Initial Coin Offering (ICO) that closed on February 14, 2018. Their token is called the Líf (pronounced “leaf”). I interviewed Winding Tree’s CEO, Maksim Izmaylov, to learn more. We recorded this right before the ICO, but it's still relevant. In the Q&A that follows, I paraphrase Izmaylov’s answers. (Izmaylov approved of the Q&A summary.) Winding Tree's CEO, Maksim Izmaylov, and its CTO, Jakub Vysoký (right). Photo Credit: JULIA NOVICKAJA Does the world really need another ICO? Why Líf? Why can’t Winding Tree just use a cryptocurrency like Ethereum, which already has smart contracts built into it? Líf is more than a cryptocurrency. It’s a token that is based on the ERC827 token open standard, which we worked with Open Zeppelin to create. Líf is optimized to carry travel-specific data. With Ethereum, it’s cumbersome to make a contract that says that you want a room for two single beds with a view and breakfast included. With Líf, it’s simple. Also, bundling products are tricky with Ethereum. With Winding Tree, it's a no-brainer to bundle a car reservation with a hotel reservation. Líf isn’t an alternative to Ethereum. In fact, Winding Tree is deployed on the Ethereum blockchain. Think of it as a layer on top of a developed blockchain. We can deploy Winding Tree on several other blockchains in the future. Líf helps minimize foreign exchange fees. When you buy an international plane ticket, your dollars will get converted to pay for fees at every stop your plane makes. The more countries, the more foreign exchange fees. Líf tokens minimize those transactions and reduce their cost since trading Lífs is negligible. The Winding Tree pitch.WINDING TREE What the biggest misunderstanding about the Líf ICO that you would you like to dispel? People think that Winding Tree is just another cash alternative. The implications go far beyond that. Líf will carry booking data, for example. It could carry your travel identification, your baggage tracking details, and your loyalty points. It’s powerful. Others think that we’re trying to create another intermediary. That’s the exact opposite of what we’re trying to do. When a hotel booking or airline reservation has a problem, you often go to the middleman who sold it to you to help resolve the problem. When travelers use Winding Tree’s blockchain, they skip the middleman. What recourse do they have when something goes wrong? You will have all your immutable records on the blockchain. You will own your own data. Also, there will be a reputation system. All these help resolve disputes. Why has Lufthansa, Brussels Airlines, Nordic Choice hotels and others partnered with Winding Tree? Why should a hotel or airline partner with Winding Tree? First, all our partners bought Líf tokens. Anyone who wants to operate on the Winding Tree platform needs Líf tokens. Second, our partners have promised to give us access to their inventory. Nordic Choice is already testing our smart contracts. Third, they provide us with their expertise. Air New Zealand has provided us developers to collaborate with us. We plan to have workshops with our partners to help guide the platform’s direction. Winding Tree is a backend solution. Few travelers will ever hear about it just like they have no idea what Sabre is. That’s true. It’s just like most people have no idea that they’re using TCP/IP protocols when they’re using WhatsApp. In Winding Tree’s one-page summary, it says, “Initially we’re positioning the platform as B2B…” Does this mean that in the long-term you’re considering also being B2C? No. We have no plans to make a customer-facing product. So then who will make the front end? How do you envision the front end to be like? We have over 150 applicants who have expressed interest in plugging into the Winding Tree platform. They will create the interfaces. There will be many front ends. We have an open API that allows anyone to create apps that slice and dice the public data any way they want. How does Winding Tree pay its bills? Winding Tree is a nonprofit. We plan to use the funds raised in the ICO to fund the development of the protocol for the first 4 to 5 years. After that, the nonprofit will be sustained through donations from travel companies. It's the same model that the W3C and the Linux Foundation use. Where are the profits to be made in the blockchain travel world? Do you think that the money that the current middlemen (e.g., Expedia, Priceline, Booking.com) are making will be split roughly 50/50 between travelers and travel service providers (e.g., Four Seasons Hotels, Sheraton, United Airlines)? Or will there be another entity capturing some of the pie (e.g., a third-party arbiter)? Only the miners, who provide the computational power to make all this data available publicly, will be compensated. Their fees are negligible and much cheaper than closed systems fees (like Amadeus). Also, it’s an open market. So if one miner wants to raise his fees, another miner will undercut him and provide that same computational power for less. No miner can acquire monopoly status. The openness guarantees the lowest transaction fees possible. The main beneficiaries of the Winding Tree solution will be suppliers, sellers and all kinds of companies around it. For example, you can easily build a Property Management System (PMS) on top of Winding Tree. You can build and test a pricing algorithm. That's how we enable innovation. But who benefits from better PMSs and algorithms? The traveler! One of the ways for us as a company to make money is the development of proprietary extensions on top of the Winding Tree platform. These extensions will range from pricing algorithms for suppliers to insurance products. Blockchain advocates claim that the technology will disrupt every industry. In the early days of e-commerce, pundits claimed that PayPal and other forms of eCash would end Visa’s and Mastercard’s domination. The credit card companies quickly adapted and made it easy and secure for people to use their credit cards online. Don’t you think it’s possible that the current middlemen in the travel industry to pivot to integrate themselves in the blockchain world, thereby continuing their stranglehold on the industry? The beauty of blockchain technology is that its value lies in the fact that it’s a shared resource. It’s hard for one company to dominate. And even if they somehow do that, it would devalue the network. It’s like imagining one company owning the Internet. Even Google doesn’t own the Internet. So big players will exist on the Winding Tree blockchain but nobody will own it. What are the current weaknesses? Scalability is a bottleneck. Ethereum, like Bitcoin, is still slow and wasn’t designed for a million transactions per second. There are many projects that aim to solve this, including the Lightning Network, Raiden, Plasma, Polka Dot, and others. Our bet is on state channels. What's the roadmap? In 2018, we’re focusing on bringing hotels on board first. Later this year, we’ll integrate airlines. In 2019, we’ll incorporate tours and car rental agencies. Are travel middlemen doomed? No. Winding Tree is trying to work with them. Middlemen can share their inventory just like Sheraton and Hertz can share their inventory. Suppliers can build commissions into their offers. They can even customize it so that EU travel booking agencies get a 10% commission and that USA agencies get a 15% commission, for example. Wind Tree aims to foster innovation. What if most of the travel inventory data is publicly available? Endless apps could be built on such a blockchain. Winding Tree is not the only travel blockchain in town. True. There are competing travel blockchains. Some are consortium-based models. The downside of such models that consortium members can block some entities from utilizing their blockchain. Private travel blockchains are even more closed. It’s like the difference between an intranet to the Internet. Intranets have advantages because a private company can decide everything. However, it can easily charge a fee to participate or keep some people out. Thank you for your time, Maksim. You are welcome.   Conclusion If the entrenched travel industry leaders are Goliath, Winding Tree isn’t David. It’s a flea. Still, fleas are pretty tough. When Wikipedia took on the Encyclopedia Britannica and Microsoft’s Encarta, who would have imagined that the open encyclopedia would win? Other open source battles don’t produce a clear victor. The open operating system Linux has won many key battles but has failed to be the operating system of choice everywhere. Competition is fierce. Webjet is collaborating with Microsoft Azure’s blockchain capabilities to create a private blockchain based on Ethereum. Sabre is investigating the travel blockchain. So is Amadeus, which is launching an Innovation Partnership Programme to support small companies piloting new ideas. At the same time, private blockchains are not that different from private databases. The whole point of blockchain technology is that it's an open, immutable and distributed database. Winding Tree's ICO mark Winding Tree's most important milestone yet. For this travel blockchain upstart, it has a long road ahead of it. I encourage you to post comments and ask questions for a future Q&A episode. If you like this, subscribe and share! I made this as a YouTube episode too. On social media, my username is always ftapon. Follow me on: Facebook http://facebook.com/ftapon Twitter http://twitter.com/ftapon YouTube http://youtube.com/user/ftapon Pinterest http://pinterest.com/ftapon Tumblr http://tumblr.com/ftapon Snapchat Claim your reward by becoming a patron.

  Info-Tainment News! Apple, Amazon, Specter MeltDown,CES and Even Google Gets a Giggle Welcome to the first Blind Abilities Info-Tainment News! Nick, Pete, Lori and Jeff share a look at the latest news and put a humorist twist and reflect about the entirety of the news covered in the light hearted skit we are calling, “Info-Tainment News.” From the security vulnerabilities, to the virtual assistance populating our homes, to household appliances that are beginning to take commands vocally, they all succumb to the humility we employ upon these new innovations. We follow up with a commentary from all of us talking about how we approach the ever changing horizon and actually today’s realities of technology. How are you handling the changing techno environment? Are you keeping up with the technology and are you staying safe with security? Are the Gidget and gadgets changing for better independence or is it just differently dependent that is evolving? Join the BlindAbilities Team on this humorous journey through technology and how it may be affecting us today. Check out the links below to find out more about the devices and techno news talked about on the Blind Abilities Info-Tainment News.   Here are the ways Google and Amazon are fighting https://www.marketwatch.com/story/here-are-the-ways-google-and-amazon-are-fighting-2017-12-06   Could you use a smart assistant in your bathroom? Kohler thinks so. The bathroom giant is connecting everything from your toilet to your shower to the web and allowing you to control them all using Alexa http://fortune.com/2018/01/05/would-you-invite-alexa-into-the-shower/   This Nonfunctional $980 Laundry-Folding Robot Is the Most CES Thing Ever   https://slate.com/technology/2018/01/foldimate-a-nonfunctional-laundry-folding-robot-is-the-most-ces-thing-ever.html   Specter and Meltdown: A quick guide https://www.advantage.co.uk/blog/the-frontline/spectre-and-meltdown-a-quick-guide/   Amazon’s Alexa wants to learn more about your feelings   https://www.affectiva.com/news-item/amazons-alexa-wants-to-learn-more-about-your-feelings/   Whirlpool® Introduces Smart Home Lineup   http://www.whirlpoolcorp.com/whirlpool-introduces-smart-home-lineup/   Tile’s item-finding technology is being built into Bose earbuds   https://www.engadget.com/2018/01/08/tile-bose-samsonite-propeller-health/   Apple says iPhone 6 Plus replacement batteries are in short supply and won't be available until late March to early April in the United States and other regions, according to an internal document distributed to Apple Stores and Apple Authorized Service Providers this week and later obtained by MacRumors.    https://www.macrumors.com/2018/01/11/iphone-6-plus-battery-replacements-delay/   Thank you for listening. You can follow us on Twitter @BlindAbilities On the web at www.BlindAbilities.com Send us an email Get the Free Blind Abilities App on the App Store.

So, it turns out pretty much everything is worse than we thought: the Equifax hack, Kaspersky, Samsung, Facebook . . . all of it. Even Google is getting in on the spying action, just hiding it behind a "feature." In positive news, at least we know about all the worst now. Right? I mean, it can't get worse . . . right?Headlines:Cortana gets ears on Skype in Android and iOSIt's official: Windows Phone gets a time of deathSo, turns out Kaspersky may not be so good after allAlexa now gives personalized results for multiple usersEquifax: Like the President, only less competentEquifax's Website: Like Afghanistan, only less secureEquifax's Leaks: Like diarrhea that won't endIRS starts to rethink this whole Equifax thingPirate Bay now just admits they mine cryptocurrency on their site. Don't even careHackers get info straight off T-Mobile's main website. And it isn't pricing infoOculus Go is announced by Facebook. Now you, too, can dance around ruined Puerto RicoGermany enacts a law to ban hate speech onlineTwitter promises to crack down on violence and harassment, starts with blocking womenSamsung's CEO steps down during the best quarter everFacebook takes down evidence of Russian interference. Claims privacy.Disney Anywhere launches with new movie partnersGoogle nerfs the Home Minis after it is revealed they are spying on youZuke’s Favorite: Kevin MitnickZohner’s Favorite: The Last Jedi See acast.com/privacy for privacy and opt-out information.

From the transistor radio to the Walkman to the Gameboy and the Playstation, Japan has always been both a leading force in hardware technology and a Mecca for gadget geeks. Over the past ten years, however, Japanese dominance in consumer hardware has been slipping away. The falling price of not just computing, but of manufacturing and prototyping has resulted in some amazing connected devices appearing all over the world. But while Japan’s large corporations have been falling behind, Japan’s startups have been rushing ahead. Today we sit down with Ichiro Amimori of Xenoma to talk about why he left a successful 20-year career in materials science at FujiFilm to found a company that makes a low-cost, washable motion capture shirt they call e-skin. It’s a order of magnitude cheaper than existing technology and opens up the possibility of applications in gaming, sports technology and heath and medicine. We also talk about the challenges Japanese enterprises and universities have turning fundamental research into salable products, and a few trends that might just turn that situation around. It’s a great interview and I think you’ll enjoy it. Show Notes for Startups What is e-skin and why is it important? Why leave a 20-year career to start a risky startup How FujiFilm managed to innovate and survive How to attract developers to a new hardware platform Why most early adopters are outside Japan How Japan lost it's lead in the gaming industry How motion capture can help the elderly Why Japanese companies have trouble in new markets The future of open innovation in Japan Links from the Founder Everything you ever wanted to know about Xenoma A deeper dive on e-skin Ichiro's personal blog (in Japanese) Follow Ichiro on twitter @ichiroamimori Friend him on Facebook [shareaholic app="share_buttons" id="7994466"] Leave a comment Transcript from Japan Welcome to Disrupting Japan- straight talk from Japan’s most successful entrepreneurs. I’m Tim Romero, and thanks for joining me. You know, Japan has always been the land of cool hardware, from the Zoom recorder I’m talking into to the Gameboy, to the Play Station, to the Walkman, to the transistor radio. Japan has always been a mecca to gadget geeks. Of course, things have changed in recent years, the falling price of not just computing, but of manufacturing and prototyping has resulted in some amazing connected devices appearing all over the world. And Japan, if we’re being honest with ourselves here, is falling a bit behind. Ichiro Amimori is a small part of the solution to this. He left a 20-year career in material science to found a company that produces what they call e-skin. It’s a tight fitting shirt that can sense the movements of its wearer and act as an inexpensive, accurate, motion capture device. It’s price and durability is something you might find a little bit surprising. Of course, with a cool hardware available now, attracting developers to your new platform, no matter how cool, is something of a challenge these days. Even Google is having problems in this area. Ichiro and I dive into some detail about how Xenoma is solving this. We also talk about the challenges that Japanese enterprises and universities have turning fundamental research into real products. And the steps that they’re taking to solve them. But you know, Ichiro tells that story much better than I can, so let’s hear from our sponsors and get right to the interview.     [pro_ad_display_adzone id="1404"  info_text="Sponsored by"  font_color="grey" ] [Interview] Tim: I’m sitting here with Ichiro Amimori of Xenoma. You guys make e-skin. It’s like clothing, it’s motion capture, it’s just a shirt, really, but thanks for sitting down with us. Ichiro: Nice meeting you. Tim: Tell us more about what Xenoma is, and what this shirt really does. Ichiro: So we are a startup company from the University of Tokyo,

Today's EpisodeGoogle ads, they are effective. Even Google has figured out the right formula for their own products. However, Google ads to affect ads. This is going to be an increasing problem the more Google pushes into products. Companies should try to beat their ads. It's not right given that Google knows their system very well, but, that is the world we live in.The funny part is seeing Facebook activity going down. This may be what most people were feeling. It has been felt for a while that people do not use Facebook as much as they use to. This is why Facebook has moved into developing countries. They know people use other sites or have canceled their accounts. Show Timeline:Facebook opens it's merit to a third-partiesActivity falls on Facebook in 2016UGC is the best on Facebook!Google image search lead goes to PinterestHootsuite buys AdEspressoPinterest LensHow Google's own ads impacts auctions and bidsGoogle can delist spam because of the First Amendment?No word on algorithm changes for GoogleNew updates to Google Data StudioLinkedIn adding more tools and an option to remove commentsMarketing is turning political and we all lose.Apps/Programs to Try:AntibaitHiveHighlights from the Show:Pinterest Lens has some interesting business opportunities for brands.It should be no shock to anyone that Facebook engagement is down.I am not sure giving an option to disabling comments on LinkedIn is a wise move.Marketing is becoming on who is the right ideology and it's my generation's fault.Support:Like these podcasts? Support me on Podbean and Patreon!Community:Join the Slack and Discord community to talk about tech, marketing, and gaming! See acast.com/privacy for privacy and opt-out information.

What is the deal with President Trump's new executive order? Started with a Muslim ban, and now Uber and Lyft are in a fight over this whole thing. Even Google has pulled itself in a couple of different ways, too. --- Related articles: Today's Google Doodle Is A Powerful Statement Of Resistance http://craigpeterson.com/news/todays-google-doodle-is-a-powerful-statement-of-resistance/11563 Uber appears to be interest-targeting Facebook ads to people who like the ACLU http://craigpeterson.com/news/uber-appears-to-be-interest-targeting-facebook-ads-to-people-who-like-the-aclu/11566 This Is the Guy Who Started the #DeleteUber Protest http://craigpeterson.com/news/this-is-the-guy-who-started-the-deleteuber-protest/11569 --- More stories and tech updates at:www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553

Any time my podcast can get in front of more people I'm happy. From what I've heard on the Feed Podcast where a Google Rep was interviewed here is what is what we think is going to happen.  Google will pull an episode and host it on their servers (but they won't be a media host) The reason for this is they have control and reliability (come some people do stupid things like put their files on a website host instead of a media host). They reserve the right to put ads after your show, and you will get nothing an like it. There will be a directory, you will be able to direct people to a location There is no set date besides "as soon as possible" It is just in the USA for starting. There are specific Google tags (just like iTunes Tags), but you can submit a feed and it will use the iTunes tags. There will be stats. They are not splitting your file into bits. They hope to feature your show when people search for it. They want to give you what you want - when you want it. This is probably why they paid $35 million for Songza (a company that generated custom playlists) back in 2014. Their artwork spec is from small to HUGE, so for now use your 1400X 1400 artwork that you use for iTunes. You can add your podcast at http://g.co/podcastprotal Here are the Terms of Service for Google Play Check out No Agenda Show for more in depth Media Analysis So How Do I Feel About Google Coming Into Podcasting? Anytime my podcast can get in front of more people, I'm very happy. As I've been online for a while, I've seen Google products come and go (Remember Google Buzz?). So while I'm excited, there is nothing for me to hold, touch, smell, and critique. Am I upset that they are going to host my files? No. Do I wish they would just pass through my files from Libsyn? Yes, but I understand why they are not. We all have our fingers crossed that they use better encoding that Stitcher (which makes you sound barely listenable). Am I upset that an advertising company is going to play ads after my show and I get none of that? No. (and I'm not surprised). As long as I can say what I want in my show and use it to direct people back to www.schoolofpodcasting.com I'm fine. Even Google has to pay the bills. So at this point, I'm "Hooray! - um, I think..." Terms of Service For Other Hosting Platforms Blubrry (use the coupon sopfree to get a free month )Content Producers agree that the content in you shows are free from speech that advocates violence or speech that promotes hate. The Company reserves the right to immediately remove any media content from its Websites that in its sole discretion is deemed to violate the restrictions of this paragraph. Libsyn.com (use the coupon sopfree to get a free month) MonetizationAny attempt to directly monetize Your Content via third-party ad networks or other outside business agreements at the expense of Libsyn without written approval from Libsyn is prohibited. If you choose to monetize, Your Content, you agree to utilize Libsyn Service to enable monetization including but not limited to in-content advertising, iPhone applications or sale of Your Content which may include additional requirements for revenue sharing or fees for use depending on the Service.. To request permission to monetize Your Content via third-party ad networks or other outside business agreements at the expense of Libsyn, please email contact@libsyn.com Spreaker (use the coupon code sopfree to get a free month) In connection with your User Submissions, you further agree that you will not: (i) publish misrepresentations that could damage Spreaker or any third party; (ii) submit material that is unlawful, defamatory, libellous, slanderous, threatening, pornographic, obscene, vulgar, harassing, harmful, hateful, abusive, racially or ethnically offensive or is otherwise inappropriate; (iii) post advertisements or solicitations of business; (v) impersonate another person or entity or falsely state or otherwise misrepresent your affiliation with a person or entity; or (v) post User Submissions that would be harmful to minors in any manner. In any case of violation of any of the above user submission rules and requirements or as required by law or regulation, Spreaker reserves the right to take court action and/or report users to the relevant authorities, for instance but not limited to when a user submission becomes subject of a copyright infringement note. Podbean (use the coupon code sopfree to get a free month) Podbean service makes it possible to post audios, videos, photos hosted on Podbean.com to outside websites. This use is accepted. However, pages on other websites which embed audios, videos, photos that hosted on podbean.com must provide a link back to Podbean.com from each embeded content to its Post page on Podbean.com. Free Account is intended for personal use ONLY. Professional or corporate users please use one of our paid services. 99% of the time the terms are there for the provider to cover their rear end.  Patreon Best Practices 22:01 Today we are joined by Taryn Arnold the community happiness representative of Patreon.com to take another look at Patreon ( spoke about Patreon in March of 2014 on Episode 399). They are "THE" platform when it comes to reoccurring crowd funding. When Joyride went out of business they directed their customer to Patreon. Patreon is like a virtual tip jar for your audience to support you. Unlike Paypal (which can have issues when your listener's credit card changes or gets updated, and also may not notify you when a donation happens). Patreon is working to add discovery to their already vast set of tools. Patreon is a community building tool - not just a paywall. People who are succeeding at Patreon are treating it as a community tool to interact with their audience (make it two way - not just you putting stuff behind a pay wall). $3.5 Million is being processed a month to creators. There are roughly 25,000 active creators on Patreon.com. Let me do the math for you 3,500,000 / 25,000 - $140 per active user (roughly...) Be sure to add a link to your Patreon account in you email template so you never forget to mention it. Most people are doing a monthly setup (instead of a per post item). If you are doing items less frequently, it may be better to set up your account as a "per post." 39:52 Some people like are putting the content they give away for free in Patreon. This makes a singular place for your community to find your content and interact with you.  Pete Hollans makes 7,767.05 per video It costs zero to start using Patreon.com they take somewhere between 4% - 6% The $5 and $10 pledges are used the most (the average is $7). You might want to make a few posts that anyone can see so that people who are browsing your items can get a free sample of your content. [clickToTweet tweet="Patreon is paying 3.5 million a month to creators" quote="Tweet This: Patreon is paying 3.5 million a month to creators"] My Favorite Podcast Is I am accepting submissions for my annual "My Favorite Podcast Is" episode. This is where you can get extra exposure for your show. Here is what you do: Go to www.schoolofpodcasting.com/favorite (you can upload a recording, you can record your message using the Speakpipe button, or call the toll free number). Let me know the name of your show, where we can find it, and what it's about. Then let me know what your favorite podcast is AND WHY. If you know their website that would be awesome as well. This will be used in the last episode of the year, and turned into a book on Amazon (so more exposure). Castermind Is Now Accepting Applications If you want some personalized podcast coaching, with the benefit of a mastermind/accountability group, submit an application to part of my Castermind podcast group. Ready To Start Podcasting? Join the School of Podcasting risk free for 30 days. If you're not 100% satisfied I will refund your money - no questions asked. Prices will be increasing in 2016. Mentioned in this Show Podcaster's Studio & Podcaster's Roundtable No Agenda Show Congressional Dish

The latest online presentation tools including Prezi, SlideRocket and others rely on Flash, and don’t allow you to create or edit your presentations on iPad – neither on Safari nor on their ‘viewer’ apps. Even Google and Zoho Docs, and Microsoft Office 365 have limited features on iPad. This video series shows you how tips [...]

It took me FOREVER to get Episode 13 of Succotash, the Comedy Podcast Podcast, dropped this time. Plenty of material - with so many comedy podcasts online, THATS never a problem. The "hitch in the giddyup" as a old friend of mine says, was that our producer Joe Paulino, was traveling out of town. He suggested we just wait until he returned but - NO - I couldn't leave well enough alone, could I? "Just leave me all the bit and pieces," said I. "I can put it together. All I need to do is learn how to use Garage Band." Anyone who uses GB for their 'cast knows how simple it is...after you've done it a couple of times. I got it down enough to push out Epi13, but it was like a baboon giving birth to a porcupine. Wearing a blindfold. In a hailstorm. That said, I think I've managed to cram quite a lot into this 'sode. Pile of new clips. Couple of Henderson's Pants commercials. A joke from Larry Miller. And a brief visit with Kelly Carlin to talk about her upcoming one-person show, A Carlin Home Companion, which is hitting locally near Studio P on Sunday, November 13th, at the 142 Throckmorton Theatre in downtown Mill Valley. In addition to reminding you that Succotash is now available through your Stitcher Smart Radio app (on whatever kind of app-y device you own), I wanted to urge you to visit my scribblings as one of the contributing reviewers at Jesse Fox's This Week in Comedy Podcasts over on Splitsider.com. I also participated in a roundtable discussions about podcasts ON a podcast (David Nelson's Comedy-A-Go-Go) which should be dropping soon. I had a great time and two of my fellow panelists are represented in this episode of Succotash when I play clips from their shows. (But you'll have to listen to find out who they are!) Before I get to the meat, the picture I'm using here is actually of me this time, dressed in my resplendent Halloween costume which I wore at the Grin Reapers show. It was the first go at having a bunch of San Francisco comic types being onstage but reading from works of classic horror fiction. Here's what's in store: • The Standup Chronicles Host Adam Harris has been interviewing the comics who pass through his hometown of Peoria, Illinois, for the past three years. In this clip, he bagged a pair of my old pals - Dan Chopin and John "Dr. Gonzo" Means - and we find out that a song parody joke deconstructed on HBO's Talking Funny last season originated from Dan.  • The Anti-Semantic Show Yeah, I had to look twice at the title of this podcast, too. (Even Google asked me if I was looking for the right thing!) The "Four assholes with microphones" (their words, no mine) are Drew, Pinder, Ryan Anti-Hero, and Prado God. (I love it when people are so ashamed of their podcast antics they can't bring themselves to use their real names.) These guys are doing their thing out of Staten island, New York, where their conversations cover a wide array of topics every episode.  • Affirmation Nation with Bob Ducca This short, daily installment style of podcast is very appealing, although I prefer to download a week's worth at once and listen to all five in a row. Seth Morris has got a bead on his perennial sad sack character who, in this clip, shares his ever-changing "bucket list".  • The Dhead Factor An export of Australia, the Dhead (which stands for dickhead) Factor is new to the podcast scene, with just six 'sodes under its belt. The main host is Jabs,, along with his mates Josh, Adrian, and Stu. At a half-dozen episodes, this laidback commentary-style show is still finding it's way. Fortunately, that Aussie accent is so charming it covers a multitude of sins.  • This Week with Larry Miller To be honest, I'm not featuring a long clip of Larry's show, though I dearly love his program. Problem is that his stories are generally too long for me to feature on Succotash in their entirety. Fortunately, he recently told a old joke which I thought rated replay here. But catch Larry's whole show if you get the chance! • The Dork Forest Comedian Jackie Kashian has found a great niche for her podcastery: Reveal the hidden dork inside pretty much everyone. Each guest she has on seems fixated on some field of esoteric interest, and can talk intelligently about it. In this clip, fellow comic Aisha Tyler unveils several pretty dorky areas of interest, including being very into the Lord of The Rings trilogy of books as well as anything Tolkien. • Big Sauce Radio Show This podcast originates as an internet radio show out of Boston. (UnregularRadio.com, 8-10 PM) This was sent to me here at Succotash in hopes of being played. I don't mind playing some show's "sizzle reel" but I think you're better off with the "reel" stuff. Nonetheless, see what you tink of Big Sauce and crew. • Paul Goebel Show Declared to be "TV's Biggest Fan" by TV Land back in 2000, Paul Goebel has since shortened it to King of TV. Revel in his presence. This is a very short clip he sent along - I guess kings don't have very good attention span skills. • Burst O' Durst We've actually got a double dose of political comedian Will Durst this show. Strap in for some good old fashioned contemplation on how the world is supposed to be working when there are questionable events afoot. That's about it. Apologies for any strange sound qualities - I swear things are going to be better, soundwise, when Episode 14 rolls in because our producer, Joe Paulino, will be back in town. Please pass the Succotash,   — Marc Hershon

Avocor's senior VP and general manager, Dana Corey, joined me on my latest videocast to talk all about the company. […]