Podcast appearances and mentions of chris bevolo

In this episode of The No Normal Show, Desiree Duncan and Chris Bevolo highlight the cultural crossfire brands are navigating today. From Nike's controversial “Never Again” billboard to NYU Langone's controversial Super Bowl ad, they explore how even well-intentioned moves can result in backlash in a world of unapologetic commentary and hypersensitive audiences. Fresh from his recent Becker's and HMPS panels to duo recap conference trends and topics — highlighting AI disruption and the marketing ROI challenge that just won't go away. For healthcare marketers trying to lead bold while avoiding missteps, this episode is for you.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

We're back from HMPS25 and understand the hype! In this episode, Taylor, Kristin, and Jenny recap their time at the Healthcare Marketing & Physician Strategies Summit—from sunshine and friendship bracelets to standout sessions on privacy, AI, and proving ROI. H&H came prepared with art prints in hand and even swapped some friendship bracelets. The conference, hosted at the Omni Orlando, delivered with plenty of food, nonstop coffee breaks, and a crowd full of seasoned healthcare marketers from across the country. Plus, there were 70 sessions to choose from!We're sharing our favorite takeaways, including what it means to say “yes, however” when someone asks for a billboard, how hospital websites are becoming true transaction hubs, and why Cleveland Clinic shut down all marketing in a few markets.Speakers Mentioned:Christine Skiffington: https://www.linkedin.com/in/christineskiffington/ Sujal Raju: https://www.linkedin.com/in/sujalraju/ Celia Van Lenten: https://www.linkedin.com/in/celia-van-lenten-57a897a/ Gayle Sweitzer: https://www.linkedin.com/in/gayle-sweitzer-63ab739/ Alexa Warner: https://www.linkedin.com/in/alexa-warner-33807059/ Christine Woolsey: https://www.linkedin.com/in/christinewoolsey/ Susan Alcorn: https://www.linkedin.com/in/susan-alcorn-1b6b0670/ Ben Texter: https://www.linkedin.com/in/benjamintexter/ Gerard Gober: https://www.linkedin.com/in/gerardgober/ Pam Landis: https://www.linkedin.com/in/pamelalandis/ Lucky Rai: https://www.linkedin.com/in/lukhvinderrai/ Jen Jenkins: https://www.linkedin.com/in/jenjenkins/ Lacey Reichwald: https://www.linkedin.com/in/laceyreichwald/ Chris Bevolo: https://www.linkedin.com/in/chrisbevolo/ Tanya Andreadis: https://www.linkedin.com/in/tanyaandreadis/ David Feinberg: https://www.linkedin.com/in/david-a-feinberg-57746a5/ Paul Matsen: https://www.linkedin.com/in/paul-matsen-b65b751/ Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

We had an amazing time at last month's Joe Public Retreat digging into healthcare marketing's most pressing issues with CMOs across the nation. We're bringing you all the hot takes, right here! In this episode, Chris Bevolo returns to the show as a permanent host and chats with Stephanie about the three-day event in Charleston, SC. We explore the pressures CMOs face and the urgent need for a shift in their roles to address market dynamics and stakeholder engagement. From Paul Keckley's insights on economic pressures to Dr. Marcus Collins' bold vision for branding as community-building, and Paul Roetzer's groundbreaking takes on AI in healthcare marketing—we're covering it all. Tune in!

In our annual “Best-of” 2024 show, hosts Reed Smith and Chris Boyer reflect back on the past year and the various episodes and topics we discussed, and share results from our annual listener choice awards, including favorite episode and favorite guest. Congratulations to all of our winners and thanks for making this show amazing! Mentions from the Show:  Best Episode:  #3: TP375 - What Does 'Digital First' Really Mean? #2: TP368 - How Consumerism Is Challenging Healthcare Leadership #1: TP367 - It's the End of Search as We Know It (and I Feel Fine) Best Guest: #3: Chris Bevolo #2: Ben Dillon #1: Carrie Liken Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

We're excited to share that the “No Normal Show" by Revive is now a part of BPD. This is our forum for tossing around thoughts, opinions and ideas on what's new, cool, different, innovative, questionable or otherwise related to how consumers navigate health. In this episode, our host, Stephanie Wierwille, EVP of Engagement at BPD, Jason Brown, CEO of BPD, Jessica Schmidt, President of BPD, and Chris Bevolo, Chief Transformation Officer of BPD, discuss BPD's rebrand and insights from this year's Healthcare Marketing & Physician Summit in Las Vegas and we hear about how healthcare marketers can leverage precision marketing. Later, we dive into "Rome is Burning", Chris Bevolo's philosophy on the uncertain future of chief marketing officers in the healthcare industry and how healthcare marketers can prepare for the unknown.

As Bob Dylan put it so eloquently: “the times, they are a changin'” - and for Chief Marketing Officers in health systems, this is true now more than ever. In this episode, hosts Reed Smith and Chris Boyer discuss the evolving role of the CMO, and the new skill sets required of the role. They are joined by Chris Bevolo who discusses his latest blog post “Rome is Burning” and his advice to marketing leaders weathering the challenges of our industry today.  Mentions from the show:  The Evolving Role of the Chief Marketing Officer in 2024 5 Predictions for the Marketing Jobs in 2024: Easier or Harder to Find a Job?  Blog post: Rome Is Burning: CMOs in Healthcare Chris Bevolo on LinkedIn BPD Healthcare agency Learn more about your ad choices. Visit megaphone.fm/adchoices

BPD has completed its acquisition of Revive! We are thrilled to join forces, forming the undisputed leader in health system marketing. What does this partnership mean for clients, talent, and the market? Join Jason Brown, CEO and Co-Founder of BPD; Jessica Schmidt, President of BPD, and Chris Bevolo, President of Revive, as they explore the future of healthcare.

Revive Names Chris Bevolo Chief Executive OfficerBevolo brings 20-plus years of healthcare industry leadership, previously serving as Revive's chief growth & brand officer

How can health care consumerism transform the patient experience? Chris Bevolo, Chief Brand Officer at Revive, reflects on his recent book, “Joe Public 2030: Five Potent Predictions, Reshaping How Consumers Engage Healthcare," and how his research continues to uncover new directions and ways to learn from the past and present with Health2049 podcast co-host Bisi Williams. He draws on his experience in healthcare marketing to share possible future scenarios, who's driving the change, and opportunities we have to create a healthy future.Chris BevoloWebsite: https://www.reviveagency.comLinkedIn: https://www.linkedin.com/in/chrisbevolo/Twitter: @chrisbevoloConnect with Health2049:Website: https://www.health2049.comFind the complete Show Notes and Transcripts Here -> https://bit.ly/chris-bevoloTimestamps:Healthcare marketing background. [03:52]Predictions about health care consumerism. [05:21]How will it evolve? [07:15] Reshaping consumer engagement. [09:01]Closing the equity gap. [11:45]Shifting health care challenges now. [14:03]How do we make technology accessible? [16:11]Can the US sustain its current healthcare model? [18:39]Who's driving the change in the system?  [20:42]Recent US tax law change.  [22:43]What is the health care funnel war?  [25:14]What is the politicalization of health care? [29:34]Who are the mainstreamers? [32:07]Who are the progressives? [33:18]Who are the contrarians? [34:02]Advice to medical students. [37:34]

In this episode, hosts Chris Boyer and Reed Smith reflect back on the most recent Healthcare Marketing and Physician Strategy Summit, and share insights and topics that were discussed including improving ways teams work together, approaches to digital transformation and content, as well as how to better engage our employees through communication and content. Kirsten Lecky from WriterGirl joins to share her experience working with health systems on building effective and authentic internal communications strategies. Also featuring additional insights from Ben Dillon, Brittney Hanson, Chris Bevolo, Chris Hemphill, Colleen Massa, Dalal Haldeman, Jeremy Harrison, Jerry Grady, Josh Fieldman, Kriss Barlow, Rob Klein and Stephen Moegling. Mentions from the Show:  Kirsten Lecky on LinkedIn Kirsten Lecky on Twitter WriterGirl.com Chris Boyer on LinkedIn Chris Boyer on Twitter Reed Smith on LinkedIn Reed Smith on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Bevolo continues his research-based predictions from his latest book, Joe Public 2030. In this second part of the two-part series, Bevolo focuses on three more predictions that may permanently alter the way that consumers make healthcare choices — the funnel wars, healthcare sectarianism, and disparity dystopia.This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com. Hosted on Acast. See acast.com/privacy for more information.

5 Predictions Shaping Healthcare Strategy for the Next Decade Join host Chris Hemphill and Chris Bevolo, Chief Brand Officer at Revive for part 1 of this 2 part series. Healthcare likely will look very different in the next decade. To help us navigate the marketing and strategy challenges that are coming, Chris Bevolo shares some of the research-based predictions from his latest book, Joe Public 2030. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Healthcare likely will look very different in the next decade. To help us navigate the marketing and strategy challenges that are coming, Chris Bevolo shares some of the research-based predictions from his latest book, Joe Public 2030. Join him and host Chris Hemphill as they discuss what future healthcare choices may look like for consumers and the implications for hospitals and health systems. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com. Hosted on Acast. See acast.com/privacy for more information.

2030 feels like a long way off but listen as Chris Bevolo, Chief Brand Officer of Revive, shares intriguing trends and some downright scary predictions for where healthcare could go in the not-too-distant future. Drawing from his brand new book, Joe Public 2030, Chris shares with Ryan his thoughts on a hopeful healthcare world, and a not-so-hopeful alternative.

Chris Bevolo shares some provocative thinking from the year 2030! Chris' new book, Joe Public 2030, offers five potent predictions reshaping how consumers engage healthcare. In this landmark episode, Chris and Jared speak as if they're in the year 2030 looking back at how many of those predictions were right, and where consumer health ended up. All that, plus the Flava of the Week about Amazon Care's nationwide rollout. What does their expansion mean for health systems, other new entrants, and, ultimately, consumers? Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Healthcare leaders now understand the transformative effect that consumerism is having on their industry. In this episode, Reed Smith and Chris Boyer share how consumerism has shifted in the last two years, how to use these shifts to drive experience, and then Chris Bevolo joins to share his perspective on the future of our industry and other insights from his new book, Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. Mentions from the Show:  Conscious consumerism has bounced back after a pandemic low It's all about the consumer: Healthcare Marketing Executives Focus for 2022 Consumerism and the Empowered Patient Experience Chris Bevolo on LinkedIn Chris Bevolo on Twitter Joe Public 2030 book Revive Health Touchpoint.health Chris Boyer on LinkedIn Chris Boyer on Twitter Reed Smith on LinkedIn Reed Smith on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Bevolo shares some provocative thinking from the year 2030! Chris' new book, Joe Public 2030, offers five potent predictions reshaping how consumers engage healthcare. In this landmark episode, Chris and Jared speak as if they're in the year 2030 looking back at how many of those predictions were right, and where consumer health ended up. All that, plus the Flava of the Week about Amazon Care's nationwide rollout. What does their expansion mean for health systems, other new entrants, and, ultimately, consumers? Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. See acast.com/privacy for privacy and opt-out information.

TakeawaysOur new book, Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare, is now available for pre-order.Joe Public 2030 is Chris Bevolo's 7th book. His writing journey started when an industry publisher came to him to write a book on brand for health systems.To write the book, Chris assembled a team of Revivers – Team 2030 – to collect as much research as possible. The team identified trends across literature, which evolved into Joe Public 2030's five predictions.These findings were supplemented by in-depth interviews with healthcare industry leaders across verticals, including health system CEOs, venture capitalists, entrepreneurs, researchers, and physicians. Interviewed thought leaders come from some of the top brands in healthcare, such as CVS, Geisinger, Intermountain Healthcare, Optum, Johns Hopkins University Medical Center, and Mayo Clinic.Prediction #1: Copernican Consumer Enabled by sensors, AI, and other technology, consumers are becoming the center of their own health universe.Potential results could include a dramatic reduction in the need for primary care clinicians, an entirely new sector devoted to personal health management, and true precision medicine combined with health management.The Copernican Consumer prediction is more than just patient-centric care. Instead, the Copernican Consumer is a prediction that places consumers as the central force in their own health, with physicians, health management tools, and other health-related services “orbiting” around them. Consumers will rarely go anywhere to receive health support or care – it all will come to them.Another difference from today is the frequency of consumer health engagement. Consumers will be able to continually monitor their health using aggregate health data. Instead of seeing a primary care doctor once per year, consumers will be able to access all the data they need and will be empowered to make care decisions.More sensors are being developed to enable this trend but are not yet in a place where they are sophisticated enough to support a Copernican Consumer.Prediction #2: Constricted Consumerism Consumers will become increasingly responsible for their own health and use of healthcare services. Yet, they will actually become less and less empowered in the choices they have for care, especially in higher-acuity, higher-cost situations.While many in the industry will continue to sing the praises of choice, the reality is that most consumers will have far fewer choices moving forward, often in ways they might never consider or see.The biggest spender of healthcare money in the United States is the federal government. Employers are the second biggest healthcare spenders as they support employee health plans. For this reason, the federal government and employers are the consumers with the most power to determine how and when consumers receive care.For example, PBMs don't always work in favor of the consumer. Instead, they work to control costs for the payor. Similarly, 72% of ACA health plans are considered “narrow networks.”Health insurance companies are the driving force behind these restricted networks and benefit from them. For example, UnitedHealth just reported a 12% increase in revenue for 2021.This prediction, in some ways, conflicts with the Copernican Consumer prediction, which places consumers in control of their health.The tension between predictions comes from consumers' current inability to interpret and take action on their health data. How do we ensure that experts guide consumers in understanding their health information?This new advisory role may allow industry players to monetize this service, which would significantly impact the market landscape.Prediction #3: Funnel Wars Non-healthcare organizations such as Walmart, CVS, Walgreens, Amazon, and Apple are entering healthcare through low-acuity services like primary care and urgent care.Health systems may not currently perceive these organizations as a competitive threat because low-acuity services are less profitable.These new entrants pose a competitive threat because they control referrals to higher acuity services – which health systems need to survive.Moving forward, we could see the splitting of the health system model, with some systems moving even further to the larger, more comprehensive “health” organizations, others retracting into solely acute-care destinations – the “giant ICU on a hill” – and others somewhere in the middle.How does the aging population fit into this? What will health systems' role be in the future?Prediction #4: Rise of Health Sects Challenges to and skepticism of the mainstream medical field have exploded in the past two years because of the pandemic and political tribalism in the United States. Taken to its potential, this trend could result in multiple “health sects” that coalesce around people's political affiliations and worldviews.These sects will not only follow the medical thinking that best fits their worldview, but may also create their own reality through alternative research, diagnosis, treatment approaches, and models for care delivery.Health systems, built to serve entire communities, will find it increasingly difficult to deliver care due to splintering care ideologies. Health systems have a duty to provide science-backed medical care yet face resistance from those who don't believe in mainstream medical practices.A significant factor in The Rise of Health Sects is the loss of trust of health experts. Some medical schools train students to build a thought leadership presence online to combat this loss of trust in the healthcare system and disseminate mainstream medical thought.Prediction #5: Disparity DystopiaThe pandemic shone an ugly light on the disparities that have plagued the U.S. healthcare system for decades, and unfortunately, that health gap is more likely than not to expand.This shift will be compounded by the mental health crisis, which disproportionately affects systemically disadvantaged populations and groups outside traditional healthcare access channels.While those entities that might address these disparities increasingly struggle financially, others lack the incentives to focus on the growing issue.The CommonWealth released a report that found that healthcare is better for white people in nearly every state. At the same time, we see a growing list of trendy startups looking to disrupt primary care, with many companies focusing on healthy, relatively well-off patients.Looking at the availability of PPE, ventilators, COVID-19 tests throughout the pandemic, you can see that populations with higher incomes are favored in resource distribution.According to Rand Corporation, the bottom fifth of low-income households are spending nearly 34% of their income on healthcare.

This episode features Desirée Duncan, Revive's Vice President of Health Equity and Inclusion. Desirée advises clients and internal teams on addressing health inequities in the communities our clients serve. Desirée is passionate about sharing the stories of those who have been silenced and lifting the authentic voices that deserve to be heard. What is inclusive marketing? Inclusive and multicultural marketing is not new, but George Floyd's death, coupled with the health inequities revealed by COVID-19, spotlighted diversity and inclusion.When you think of words like "misrepresented," "underserved," or "marginalized" to describe your audiences, it's unclear which populations you're talking about, leaving more room for error of interpretation.Be clear about the groups you're referring to and who you're trying to reach. For example, if you're looking to reach a specific audience, identify the audience explicitly. Identifying homeless populations, Black populations, or LatinX populations, for example, offers more specificity and clarity.According to the 2020 census, the American population is becoming increasingly diverse. As our population diversifies, it becomes increasingly important to make consumers feel understood through inclusive marketing efforts.Marketers and health systems can feel like they have conflicting obligations: mission vs. business. In reality, inclusive marketing has a positive impact on business.Brands leading the way in inclusive marketingOur first interaction with advertisements is through creative, making creative a crucial first interaction with the consumer. Fenti, for example, creates advertisements that represent diverse populations, making their audiences' experience of the Fenti brand more authentic to their lived experience.In 2020, Peloton pledged to invest 100 million to fight racial injustice and inequity in the next four years. The money went to increasing wages, supporting non-profit partners, growing learning opportunities.For example, Peloton partnered with Beyonce and Historically Black Colleges and Universities (HBCUs) to improve access to fitness through their platform. The takeaway here is that it's not just about advertising or reputation; it's about the entire package. How do we make DEI part of our products, business strategies, and beyond?It's also not just about race. It's also about creating content for specific languages. Not just translating content but "transcreating" content in a way meant to resonate with a particular audience. Gary Vaynerchuk, for example, speaks to the power of language in inclusive content. Opportunities to improve marketing inclusivity Inclusion goes beyond ads and should be embedded in every touchpoint within the consumer journey. For example, an advertisement will lose authenticity with diverse audiences if its landing page doesn't communicate in the same way.Health system marketers have an opportunity to improve inclusion and impact business outcomes by auditing each step of the patient experience.Expand your circle of influence to avoid groupthink and to expand cultural intelligence and community understanding.The documentary, Who gets to be an influencer, talks about black creators' challenges when growing audiences. These challenges have implications for brands' partnership choices. If we evaluate influencers by their following size alone, we miss a large population who can speak authentically with our audiences.

The latest episode of NRC Health's new Patient No Longer podcast is now live! Join our host, Ryan Donohue, as he chats with Chris Bevolo, Chief Brand Officer at Revive Health, about engaging consumers in the midst of the chaos of COVID-19. This is an episode not to miss, providing resources that will help you build your brand today.

TakeawaysChris Bevolo initiated our Halloween episode of The No Normal with a tribute to SNL superstar, David S. Pumpkins.In the spirit of Halloween, this episode centers on three scary trends facing marketers today, including climate change, political polarization, and you guessed it – Facebook. Climate change as a public health crisisUntil only recently, climate change hasn't been recognized as a public health crisis. With the rise of severe weather and natural disasters, brands are increasingly focusing on their role in addressing climate change.Climate change will drive more significant public health issues that health systems will have to figure out how to manage. For example, the winter storm in Texas last year made it difficult for patients to receive care and providers to deliver care.How to avoid a climate disaster by Bill Gates compares climate change deadliness to COVID-19 deadliness. By 2060, climate change could be as deadly as COVID-19 and, by the end of the century, five times as fatal as COVID-19.Hospitals and health systems are significant contributors to global warming because they produce massive amounts of carbon and will need to find ways to address their contribution to global warming.The politicization of healthThe politicization of health isn't a new concept. During the 1918 Spanish Influenza outbreak, masks were a hot topic of political and social debate.COVID-19 accelerated the politicization of health. While health has always been a public issue, platforms like social media have increased the rate at which we share, consume, and react to information.Society calls for brands to become more actively involved in public health issues, which puts providers between a rock and a hard place.Health systems must stand up for medical truths, but doing so can alienate large parts of a community. As community-based organizations, hospitals and health systems cannot afford to alienate those who disagree with their principles and values.As the staffing crisis continues, health systems need to also think from an employee perspective so that they can retain talent. Perceived alignment with a political party could impact staffers' willingness to work for their current health system.Facebook, enough said. Chris deleted his Facebook account in 2018 because he didn't like how the company manages data. This process took "the better half of a day," demonstrating the depth of Facebook's information on its users.Facebook is how many marketers built their careers. What used to be seen as the "cute" side of marketing is now a significant driver in marketing strategy across industries.Recent news highlights the potential harm of social media on our society, including its adverse effects on mental health and inflammatory content. Reports show that Facebook has knowingly chosen to ignore these problems because solving them would negatively impact revenue.Our team's biggest concern about Facebook's recent scandals is that they chose not to take action. By not taking action, Facebook demonstrates value for the bottom line over the public good.Stephanie acknowledges that those in the social media space have known for a while that emotional content goes viral much more quickly than non-emotional content. With this in mind, it makes sense that inflammatory content goes viral more quickly and more frequently.Around 25% of digital marketing dollars are spent with Facebook today, which speaks to Facebook's monopoly on digital advertising. With Facebook baked into the digital advertising ecosystem, brands must ask themselves if they want to diversify their advertising channels.Chase identified whitelisting as the most shocking Facebook practice exposed by the Wall Street Journal, stating that this is hazardous because it lowers the standards for people with more influence, increasing the likelihood of spreading harm and misinformation.A few years ago, Facebook changed its algorithm to prioritize content that gets more engagement rather than content individual users express interest in. Since inflammatory content receives more engagement, the algorithm prioritizes it in users' feeds, quickly leading to "us" vs. "them" dynamics.Facebook renamed its holding company "Meta," reflecting its goals to build a metaverse beyond the Facebook platform.Stephanie follows a 70-20-10 model for financial investments in digital advertising, with 70% of your budget dedicated to what is proven to work, 20% for platforms that work fine, and 10% for experimentation.Experimentation is health systems' opportunity to diversify their media mix and to take ownership over their audiences by investing in building out their CRM and bolstering their email marketing efforts.

The latest episode of NRC Health's new Patient No Longer podcast is now live! Join our host, Ryan Donohue, as he chats with Chris Bevolo, Chief Brand Officer at Revive Health, about branding in healthcare. Some helpful documents mentioned in this episode are also attached here. Read case examples for building a post–health system brand, as well as the 2020 Consumer Trends Report. This is an episode not to miss, providing resources that will help you build your brand today.

TakeawaysNeither here nor there Last week our team talked about minimalism, which resulted in a tangential (a stretch, we'll admit) conversation about Wes Anderson movies. Stephanie was to watch Moonrise Kingdom, and Chase was assigned to watch The Grand Budapest Hotel.Both reported on this episode offering positive remarks for the cinematography, yet a skeptical outlook on the quirky style.A little inspiration from industries outside of healthcareThe Effie Awards are notable marketing awards that focus on effectiveness. While many awards get a bad rap for celebrating cool ideas alone, The Effies celebrate engaging campaigns that produce quantifiable results.What better way to inspire bold marketing initiatives in the health industry than to look at what's working in other sectors? Each member of our podcast team selected one Effie Award-winning campaign to talk about.Live from the LibraryStephanie selected the Chicago Public Library's campaign, "Live from the library." The campaign, born in the middle of COVID-19 shutdowns, sought to increase access to books.Live from the Library was a daily storytelling series where celebrities, Chicago residents, and others read stories to audiences on Facebook Live. The campaign featured everyone from the Obamas to Dolly Parton.In Stephanie's opinion, one of the primary drivers of success was the campaign's simplicity and the naturalness of the content for the platform. Another was that the celebrities donated their time and produced the video from home. So, overall, the campaign cost was extremely low.High-profile influencers may be willing to do similar 'pro-Bono work for health systems, provided health system marketers produce simple concepts that support the common good."Escape Mountain," Ski-Doo. Chase's favorite campaign was "Escape Mountain" by snowmobile brand Ski-Doo. To engage with a new generation of snowmobilers, the brand launched the three-part reality TV series.In the series, participants were dropped in the middle of nowhere on a mountain with GPS coordinates. They then navigated their way back to civilization through a series of clues and Ski-Doo products.Together, the three 15-minute videos collected 5 million views. The case study did not indicate whether or not the views were organic or paid.Our team discussed the merit of paid media impressions and views and agreed that this metric is insufficient to gauge paid media performance. "The beauty of no artificial preservatives," Burger King (aka Moldy Whopper) Chris took a different approach, bringing his favorite campaign to dispute. His pick: the Moldy Whopper Burger King campaign.The campaign sought to debunk the myth that all fast food is low quality and uses artificial preservatives by creating a time-lapse of a Burger King Whopper aging over 34 days.The case study published by Burger King and the agency that produced the work cites a 26% increase in quality ingredient perception, a 22% increase in visitation consideration, and a 14% increase in whopper sales.For many (including Chris), these results don't line up. Chris referenced a case study published to Marketing Dive demonstrating much different, less impactful results.Chris expressed that audiences who care about artificial preservatives likely were not considering the Burger King Whopper to begin with. Inversely, he predicted that the people eating at Burger King probably cared less about artificial preservatives.This campaign could be jolting enough to get people to test it out against competing products. Even if the individual doesn't become a frequent customer, they will have had heightened the consumer's brand awareness. A question from our listenersLast week we received the following question from a listener of the show.“I've observed a twist in the very competitive marketing among the four major systems in my city. There are vaccination billboards signed by all four major health systems in the area rather than the typical competitive differentiation.Would all four health systems benefit from a combined effort focused on prevention? Would their brand image improve if they collectively addressed health and well-being rather than “I'm better than you” traditional marketing?” Our response:Yes, there are many cases, like COVID-19 vaccine promotion, in which an individual system would benefit from joining a collective. In this sort of situation, you're not losing much margin or receiving a big brand lift from administering a vaccine.COVID-19 prevention is where the water gets murky on collectives between health systems. While it would be beneficial for public health, it could potentially undermine a system's ability to differentiate itself as consumers' partner in health.A good line to draw when considering collectives with other health entities is whether or not the initiative would impact patients' decisions to return to care at your system versus a competitor's system.

ResourcesConsumer behavior changes following COVID-19TakeawaysFacebook in hot water Last week the Wall Street Journal released a powerful and damning series on Facebook's negative impact on society and repeated decisions to turn a blind eye. Former Facebook employee, Francis Haugen, identified herself as the whistleblower and soon after shared a congressional testimony.Following this debacle, the entire Facebook ecosystem, including Facebook, Instagram, Oculus, WhatsApp, and Messenger, went down for six hours with limited response from the company.Facebook, following these events, announced that it would be postponing the development of the app 'Instagram for Kids."The outage highlighted how powerful a marketing tool Facebook is and how reliant marketers and businesses are on the platform. The outage may be the catalyst marketers need to diversify their marketing mix and experiment with new channels outside the Facebook ecosystem.Life spheres … but smaller Last year we did a joint study with The Healthcare Association of New York State (HANYS) to reveal the long-term consumer behavior changes resulting from COVID-19. One of the changes listed in that was "smaller life spheres."COVID-19 abruptly forced the world to operate from home. From entertainment to education to work to social gatherings – we, as a society, operated from home. Even with fewer restrictions, consumers are now used to traveling shorter distances for goods and services.We call this the shrinking of life spheres — a phenomenon in which people have become accustomed to the convenience of at-home or nearby goods and services and continue to seek that convenience. The question has become: How far are you willing to travel for certain activities?Our team resurfaced this finding and shared new research that demonstrated the trend of smaller life spheres has continued into the present.Stats that support this finding: When it comes to driving, the number of miles the average American has traveled is down to 2007 levels. Air travel is still down 26% from pre-pandemic levels.People will think and act differently about how far they are willing to go. This trend is risky for health systems as retailers like Walgreens and CVS live within miles of every American consumer. Because these options are closer and more convenient, consumers may be more inclined to use them as an alternative.Not to mention CVS's recent announcement to transform hundreds of its retail stores into primary care outlets.Home healthcare is growing rapidly and is predicted to grow almost 8% more by 2028. From a business standpoint, many believe the home is the solution to high healthcare costs.The wheel of fortune Our team came prepared with three different topics to discuss and spun a wheel to select the topic they would talk about randomly. The three trends on the table included the great resignation, nostalgia marketing, and the rise of minimalism. For this episode, the rise of minimalism was selected.The standard definition of minimalism: The movement toward a sustainable self-aware lifestyle where people learn to spend less, save more, and have a less negative impact on earth and resources.While this definition applies to many cases, our team expressed that the motivator behind minimalism may vary. For example, millennials are known to rent items rather than purchase them (think Rent the Runway, Spotify, etc.). In many cases, this trend stems from a desire to reduce clutter.The team noted that they see this trend represented through brands like Apple through packaging Chick-fil-A through billboard design.

ResourcesMedia Platform Personality ArchetypesAmazon and Houston Methodist's partnershipTikTok AdvertisingTakeawaysWe introduced the new format for The No Normal Show this week. The show changes include: ReviveHealth is now Revive, and to that end, the show will no longer focus solely on hospital and health system marketers and communicators, but marketers, branders, and communicators who are engaging consumers around health.The show will no longer be grounded in COVID-19 discussion but will explore new avenues of conversation, focusing on trends shaping the future.We will start to talk about marketing beyond healthcare and how to transfer that knowledge to the business of health.We are transitioning from a guest interview format to a consistent group of hosts including, Chris Bevolo, Stephanie Wierwille, and Chase Cleckner.The podcast will no longer be recorded live on Thursdays. However, we will still post the recording by 11 a.m. (CST) on our site and your favorite podcast listening platforms every Friday.TikTok may be worth the hype TikTok user activity overtook that of long-standing leader YouTube, with the average user spending 25 hours on the app in June 2021.Why is TikTok growing so rapidly? Carefully considered UX factors such as the endless scroll and full-screen experience increase engagement.Endless scroll, a common feature across social media platforms, appeals to the human desire for closure. With no concrete end, the user is never fully satisfied, increasing the likelihood of long sessions on the platform.Full-screen engagement, which TikTok pioneered, takes up the entirety of the screen, minimizing distractions that could lead the user away from the platform. A recent study showed that this full-screen experience resulted in 280 times more engagement than non-full-screen content.Marketers in the health space are slowly dipping their toes in the water to see if TikTok could be a valuable advertising and content marketing platform for their organization.The time and place for health brands on TikTok Several brands like Cleveland Clinic and Mucinex are already on TikTok and experiencing success. Other brands work through clinicians and other influencers.If your team has the resources and capacity to create custom content for TikTok, then yes, TikTok can be a great place to build your brand presence.Suppose you don't have resources at your disposal specifically for TikTok. In that case, influencer content may serve you better because content that is made for other platforms will likely not resonate with TikTok's audiences.To be successful on TikTok, brands must be willing to experiment with non-serious tonality, integrating humor and surprise into their content.As health brands, we need to use potentially addictive platforms like TikTok in a way that encourages health rather than detracting from it. For example, marketers channel the addictive power of social media platforms by creating content that improves health – like Headspace, Pelaton, or Noom.Is Amazon flying under the radar in the healthcare industry? While Haven, Amazon's joint venture with J.P. Morgan and Berkshire Hathaway, disbanded, Amazon's success in the health space is progressing quickly.Houston Methodist and Amazon Web Services (AWS) have been working together for the last year to create a listening platform that is used in the exam rooms and operating rooms. The touchless technology voices steps for clinicians to complete, which can be marked as completed verbally. The technology inputs information directly into the EHR.Our upcoming book, Joe Public 2030, will take a deeper look into the next decade in our industry and where Amazon fits into the mix.

One heck of a 20 months UCHealth has always tried to show diligence in learning about patients and empathizing with their experiences, but COVID-19 accelerated that understanding as public health conversations became more frequent and urgent. When COVID-19 struck in March 2020, they had to reset priorities overnight because people were now looking to health systems for information.  UCHealth's marketing team essentially turned into a communications team, with 70% of their marketing staff focused on supporting COVID-19-related communications.  UCHealth started to gain deeper insights into public stressors and pain points because patients were having more conversations about health. From listening comes understanding  COVID-19 highlighted health inequities because these disparities showed up in ICU admission and ventilator usage volumes.UCHealth started to realize they'd never mapped out the entire patient experience from a cultural perspective. So, rather than looking at disparities exclusively from a care interaction perspective, the team started to look at disparities as a continuum.  The impact on certain populations is much higher than it is on others. Take, for example, downward trends in life expectancy. White Americans' life expectancy average dropped a little over one year since COVID-19, but Black Americans' average dropped almost three years.  Social media becomes a crucial learning channelSocial media has always been part of UCHealth's marketing strategy, but since COVID-19, it's been the dominant channel of focus for the team. UCHealth makes concentrated efforts to make sure the patients' perspective is represented before the system's perspective. This focus on the patient has dramatically increased engagement, offering UCHealth more direct patient communications to learn from.  Shifts in public expectations and local legislation Provider reputations have been a rollercoaster over the past few years. First, price transparency laws put providers in the hot seat. Then, when COVID-19 struck, providers became celebrated heroes. Now, providers are back to scrutiny from the public, media, and legislators. Colorado is in the process of passing legislation that would rely heavily on health systems to bring healthcare costs down.The public is missing the “whole picture” when it comes to care delivery value. Health systems need to communicate their value to the community wholistically – beyond the itemized bills.  For example, health systems shouldn't be faulted or penalized for seeking commercially insured patients to make up for the millions in losses resulting from unpaid medical bills.  

Behavioral health needs are outpacing the healthcare industry's ability to deliver behavioral health services. COVID-19 spotlighted this trend, though it existed well before COVID-19.Now, groups outside and within the healthcare industry are coming to the table with solutions for addressing behavioral health needs.How different healthcare groups are addressing behavioral health needs The government The government is properly incentivized to address behavioral health needs since Medicaid is the largest payor for mental health services in the U.S.This backing makes sense considering those eligible for Medicaid are more likely to have mental health conditions that lead to chronic co-morbidities.Local governments are also taking action. For example, the Reno Nevada City Counsel allocates its CARES Act funding on contract with Talkspace, available to Reno residents 13+ years of age.Private payors Private health insurance typically covers acute services but rarely long-term or proactive behavioral health services.Data shows people are 5x more likely to go out of network for behavioral healthcare than for physical healthcare. Even so, reimbursement rates for covered behavioral health services are significantly less than physical healthcare reimbursements.Payors are verticalizing through partnerships and consolidation to accommodate mental health needs. For example, Ginger, Talkspace, and other high-profile behavioral health management apps are covered by payor giants like Cigna and Humana.Digital health leaning into B2B and B2C models Digital health companies are adopting various models to "crack the code" for improving public mental health.In 2020, many tech vendors leaned into behavioral health, many of whom expanded their B2B lines, selling to employers and payors. Ginger eliminated its direct-to-consumer line altogether.Hospitals – Clinician support, patient support The Biden Administration's crackdown on health system and hospital consolidation limits health systems' ability to offer integrated behavioral health services.Despite this obstacle, health systems must find different ways to address behavioral health to remain a trusted "whole health" partner. This is imperative because payors are repositioning themselves to own the whole health of the consumer.Systems are not only addressing patient mental health but also staff and clinician mental health.Mission is a massive driver for health systems to offer expanded behavioral health services. Many health systems have community care embedded in their DNA – behavioral healthcare is an extension of that mission.If hospitals want to be the go-to partner for health, they must integrate behavioral health into every aspect of what they do.How and where providers are leading the way Kaiser Permanente addressed teen behavioral health needs by meeting them where they spend time teens where they spend time – online gaming and esports. They teamed up with Cloud9 to normalize conversations around mental health using influencers who talk about their struggles.Cincinnati Children's Hospital is building a new behavioral health in-patient facility for expanded behavioral health treatment options. They also were recently awarded a grant to pivot suicide prevention efforts with a focus on telehealth.Last year partnered Hoag partnered with BehaVR to deploy therapies to workers during COVID-19. Now, they're expanding to patient care for populations like expectant mothers to help address conditions like post-partum depression.

Evaluating operational effectivenessMarketing teams are increasingly playing a more prominent role in the operational success of organizations – including health systems.It's common to start operational improvement by refining your org chart, but this approach commonly fails to recognize how teams and individuals work together. What's missing is the connective tissue.It's really easy to say “let's cut costs” and do less, but it's hard to look at how you can do more by streamlining the way you're doing things – what you do, how you do it, who you do it with, how long it takes, and what it costs.According to Philip Guiliano, operational success starts with clearly defined roles and responsibilities which can be challenging for health systems because marketing is commonly decentralized across service lines, hospitals, etc.Making your technology work for you – not against youDecentralization across large organizations can result in duplicate contracts with technology vendors when these organizations only need one instance with custom environments for different needs.Centralizing technology management reduces waste and helps teams utilize their technology to its full potential.Widen the scope of who can use the technology and how the technology is used. For example, a brand asset management tool or CMS could be helpful organization-wide.Business requirements and functional requirements should drive technology adoption. With this baseline, your team can build on what you have with new modules.Committing to vendors and partnerships that deliver business value Marketing can reclaim budget from operations centralizing vendor management. For example, your org may have 300 different kinds of signs created for various purposes across numerous independent stakeholders, but in reality, only need 15.When working with agencies, ask yourself: What are they doing for us, what could they do for us, how do they work together, who's performing and who's not. Build matrix to reassign responsibilities according to strength while also consolidating.Help agencies understand how they should work together and which business goals they are working toward as a unit. This will remove the “juggling” and make for more efficient agency partnerships.Marketing is often introduced to partnership and consolidation conversations once a deal has been finalized, neglecting the weight of brand, messaging, and budgetary needs.Embedding marketing in consolidation deals and growth conversations sooner also allows for a proper evaluation of business unit interaction – how they interact in both current and desired state. This precaution can prevent unnecessary competition between business units. 

Chris Bevolo, Chief Brand Officer at Revive Health and host of the No Normal Show podcast joins this episode of RadioRev to talk about the quick transformation virtual care underwent as COVID-19 forced the world to shut down. Chris answers questions like: What's the difference between telehealth and virtual care? Once the pandemic started, how did legacy health systems handle the overnight need for virtual health and how are they innovating to keep up with demand? As we emerge from the pandemic, where do we go from here? To connect with Chris: https://www.linkedin.com/in/chrisbevolo/ To listen to the No Normal Show podcast: https://www.thinkrevivehealth.com/no-normal To learn more about ReviveHealth: https://www.thinkrevivehealth.com/ Chris Bevolo is Chief Brand Officer at ReviveHealth, a full-service healthcare marketing agency based in Nashville, TN. He has worked with dozens of hospitals and health systems across the U.S. in the past two decades, is a frequent keynote speaker, and has authored six books on healthcare branding and marketing.

TakeawaysThroughout his career, Matt has taken on the mindset of a disruptor. He was an early adopter of the title, Chief Consumer Officer, technologies like chatbots, and star rating systems.Matt now works for Summit Health, the byproduct of a private equity-backed merger between CityMD and Summit Medical Group.Advantages of working in a non-hospital system Because Summit Health operates largely in the urgent care setting and doesn't own hospitals, they're not bogged down by fixed costs or financial dependence on high acuity admissions.Instead, Summit Health can focus on delivering the best possible care and experience outside of a hospital setting. Summit Health, however, does partner with hospitals and physicians to accommodate high acuity cases.The transition from fee-for-service to value-based care forces hospitals to replace lost revenue from the top of the funnel with revenue from high acuity settings.Summit Health has low acuity access points with retail-like infrastructure in denser urban settings to provide easy access to high-quality care. This network infrastructure works because care and financial incentives are aligned. How to leverage consumer data and understand the consumer  For the first 5-10 years of his healthcare career, Matt listened to doctors, administrators, surveys, and focus groups, to understand consumers rather than listening to the data.He found that this produces a skewed understanding of our audiences because the patient may see – or report – preferences different than they are in reality. For example, patients may weight quality higher than their behaviors suggest.   A little healthy discord on the importance of brand According to Matt, in healthcare, brand don't impact patient decisions and needs. Instead, he recommends direct response advertising meant to drive people into your funnel and downward.Matt concedes that healthcare brand advertising can be effective when introducing a new brand or if your system has a large, easily accessible, low acuity service line such as urgent care centers.Brand advertising, in Matt's opinion, may serve internal purposes, however. For instance, some physicians and staff members may derive value from advertising because it recognizes their accomplishments.Chris agrees that brand advertising for clout is not productive but believes that brand is about driving people to take action to engage with you.Focus on physician relations Doctors play a huge role in keeping patients in a system because they're making the referrals. To improve, we need to understand what drives physician referral behavior.This is a "ground war" approach that is extremely difficult but yields a high return.Marketers should consider operational blockers to simplify referral documentation for doctors.

TakeawaysDecoding alphabet soup With so many applications, and numerous models to be built upon, it can be challenging to understand Artificial Intelligence (AI) and where it fits within the care delivery landscape.AI is a broad umbrella describing technology's ability to execute human behavior.Machine learning is a type of AI in which technology that learns from data sets without the need for continual programming. Machine learning identifies trends and correlations in data, using these as benchmarks to set its course of learning.It's common for AI to get compared to sophisticated excel sheet algorithms. The difference however, is that the excel sheet doesn't learn from the data, but instead executes the exact functions its instructed to do. AI, on the other hand, takes data and executes functions based on trends in the data.Today's opportunities to improve care delivery with AI As humans, we're inherently biased. We filter the world through a lens that reflects our unique experiences. AI helps to remove biases from data analytics by making decisions based purely on data rather than human assumptions.When it comes to diagnostics and preventative outreach, this objective analysis is crucial because it expands our understanding of who is at risk for which diseases.In cardiology, for example, we commonly assume that those over the age of 55 have an increased risk of heart attack. AI could disprove or build upon this assumption, to include other at-risk populations.Chatbots also present an opportunity for health systems to improve care delivery because they offer an accessible way for patients to interact with their health system. With the right authentication layers and connectivity to other data sources, AI could address the user's intent and channel it in the right way without burdening staff.AI advancements to keep an eye on While Elon Musk may have predicted 2025 as the “year of singularity,” Chris Hemphill, VP Applied AI & Growth at SymphonyRM says it's too soon to tell because unknowns will undoubtedly appear.One direction AI could take us – a direction we're just on the fringes of now – is proving direct causation, being able to definitively identify why certain things are happening.Domain experts and clinicians will need to be increasingly involved in AI application to make sure learning models are founded on a true understanding of the practice and context, utilizing the right questions and labels.There will likely be an increased focus on weeding out biases from data collection. If the data that AI analyses reflects biases, it will embed those biases in all of its outputs. In the future we will see increased focus on collecting unbiased data.

Think of your favorite book. Is it your favorite because the synopsis on the back cover was really good, or is it your favorite because of the storyline and the interplay of characters? We'll admit — we kind of set you up for that one, but hear us out: sometimes (not all the time) to get the full value of content, you just have to experience the entire thing. This is one of those times. But, of course, we're not going to leave you hanging if you're not convinced. Here are a few of the questions posed by our audience and answers they received from ReviveHealth's CEO, Brandon Edwards, and EVP, Chris Bevolo.  Audience Questions When are ReviveHealth's clients planning to get back to their jobs as marketers and communicators to support the organization's business priorities?Unpopular opinion: While the dust may be settling, we are undoubtedly still in the No Normal and will be for a long time. For example, new variants in Michigan have caused hospitals to delay surgeries again to deal with an influx of hospitalizations.Even as businesses start to reopen, we have to remember that the world has been changed for good.We must accept these changes and re-establish our identity in this changed world. Who are you? How is your health system different? Who are you competing with?”What would you have *hoped* hospitals would have done in the COVID era to progress, but maybe they missed the opportunity on?  It would be remiss to ignore the limitations and significant lack of funding health systems faced during the pandemic.If adequate resources had been available, we would have hoped health systems would have dispersed care sooner rather than requiring patients to navigate complex medical campuses. Our organization believes that physician acquisition and partnerships is the key to financial growth. Our ad budget has been slashed in half this year ... how can we show our value with our hands tied by a limited budget?Many health systems spend their growth budget on acquisitions rather than looking internally to their marketing teams.  Communicating the value of your team may be challenging, but it is possible. Marketing and advertising are often (and mistakenly) used interchangeably. As marketers, we know that "marketing" is much more than that. Communicate that marketing means setting price strategies, developing messaging for target markets, filling your funnel, and keeping it full. As for the rest, you'll just have to listen to the episode for that. (:

Findings from a COVID-19 Vaccine SurveyWhen it comes to determining if the COVID-19 vaccine is safe or not, consumers trust their doctors, health systems, and federal health officials more than anyone else.Hospitals will need to figure out if they require staff to get the vaccine before returning to work?Physicians must be involved in the system's external response to the COVID-19 vaccine and also their internal communications to increase adoption and credibility.Physicians and nurses agree that front-line healthcare workers should be the first to receive the COVID-19 vaccine when it becomes available. Still, most people said (68%) that they'd rather not be in the first wave.Doctors and nurses are just as hesitant – and for the same reasons as consumers.Consumers worry that the first approved vaccine won't be safe, that it won't be useful, and that politics have compromised the process. Health systems must find a way to cut through the noise and provide specific reasons for why it's safe to receive the vaccination.Groups to Prepare Specific Messaging forThree specific groups were shown in the survey that you need to prepare specific messaging for when it comes to increasing the vaccines adoption:Adopters (yes, I will take the vaccine right away)Skeptics (no, I will wait)Rebels (no, I don't plan to get the vaccine ever)From an external standpoint, prioritize the skeptic's group, but from an internal perspective (like physicians), focus on the rebel group.There needs to be a specific communication plan for each group, especially within the health systems.Telling everyone to get a vaccine is not that simple – it's deeper than that; it is phycological. To evoke change, we need to understand what moves people and incorporate that into our messaging.

Chris Bevolo is in the house to help us step up and seize the opportunity that COVID-19 has presented healthcare marketers. This appears to be a catalyzing moment to accelerate transformation and use that space to lead the monumental shift from reactive to proactive. In this episode, you’ll learn how to reimagine business models, team structures, and marketing relationships as Chris discusses some of the concepts brought up by recent guests on The No Normal Show. All that, plus Chris and Jared’s new predictions, and the Flava of the Week about giving yourself permission to reimagine a new healthcare experience.Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.

Chris Bevolo drops by to discuss his new book, The Gospel of Growth. How often are marketers brought to the table for a health system’s business decisions such as mergers and acquisitions? Learn how to get that seat and thrive as a modern healthcare marketer by viewing all of your projects through the lens of growth objectives. All that, plus the Flava of the Week about zero click searches and What’s the 411 with Ed Bennett.Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.

Don't miss a beat of healthcare's newest craze! Get a glimpse of the future of healthcare marketing with veteran podcaster Jared Johnson and new co-host Peter Balistrieri, who extend an entertaining invitation to become change agents in your organizations. The two current hospital marketers challenge the thought that healthcare marketing is dead and discuss how best practices are changing as a result of advances in digital engagement.Is this "The End of Advertising As We Know It" as stated by Forrester Research? Should we be "Killing Marketing" like Joe Pulizzi and Robert Rose encourage? Has the gap closed to make this "The End of Hospital Marketing" as Chris Bevolo claims in his newest book? The boys discuss these and other topics and then add a little freestyle love at the end. See acast.com/privacy for privacy and opt-out information.

It wasn't just a one-time fluke — the Healthcare Marketing Underground really has returned with another special guest. Chris Bevolo is joined by Jill Austin, chief marketing officer at Vanderbilt University Medical Center, to preview their upcoming SHSMD Connections speaking session.

On this week’s Healthcare Marketing Underground podcast, Chris Bevolo and Chris Boyer dive into the stuffin’ of how establishing the success of your marketing campaign based solely on media impressions isn’t always gravy. In Bevolo’s recent blog post, he discusses the shift from impression based marketing benchmarks to data-driven analytics and how this change affects marketers across the board. Touching on an outside blog post sent through our internal grapevine, the duo analyzes the 'Advertising Bubble’. Hit play to find out what could make it POP!

In a moment of self-realization, Chris Bevolo kicks off the podcast this week revealing his different online and offline buying behaviors. Joined by Jackie Olson, and first-time guest Amy Negrete, vice president of content strategy at ReviveHealth, the topic of conversation centers on “What a Great Digital Customer Experience Actually Looks Like” from the Harvard Business Review. The trio dives into the disconnect between what retailers offer in the digital versus the physical space, and ultimately what the consumer is looking for when integrating the two. How can this hot topic be applied to consumerism in healthcare and how can the healthcare sphere work to pioneer this divide? Fill out the survey at the end of your receipt to find out. Just kidding, all you have to do is hit play!

Say cheese! Coming to you this week from the Healthcare Marketing Underground, Chris Bevolo is joined by Valence Health co-founder and Chief Strategy Officer, Phil Kamp. The duo dives right into a captivating conversation touching on the new waves hitting the healthcare world. Getting into the nitty-gritty of everything from provider sponsored health plans to value-based care, the discussion covers everything need-to-know for some of healthcare's hottest topics. So what should your next move be as a key player in your hospitals move to the nuance of healthcare coming into 2016? Phil Kamp has your answers, you just need to hit play to find out.

Spoiler alert! Stranger danger! This week Chris Boyer and Chris Bevolo discuss the potential dicey situation that is digital marketing. Piggybacking off of Chris Bevolo’s latest blog post, the pair talks everything from what it takes to play with the big digital dogs to “bad” impressions. They aren't talking about the lack of eye contact, weak handshake type of bad impression. Is your brand utilizing the most proactive strategy in the world of digital or dabbling in the danger zone? Listen to find out!

This week Chris Bevolo and Chris Boyer are joined by special guest Julie Yoo, Kyruus co-founder and chief product officer. This trio kicks off the conversation by diving into the details surrounding Kyruus’ second Annual Thought Leadership on Access Symposium (ATLAS). Focusing on hot topics such as clinical impact of patient access, along with operational and financial facets of how healthcare organizations can improve their patient experience. Boyer continues the conversation noting that he will be speaking at ATLAS on consumerism and how it continues to affect healthcare organizations. It’s no secret that access to the World Wide Web has changed the way patients attempt to find the care they need. What’s the best way to break that barrier and provide the access and care your patients are searching for? Tune in to find out!

Chris Bevolo is joined this week by Dana Weymouth and our own Kate Caverno, senior account executive, and design intern Megan Shircel. After revealing the ingredients in ReviveHealth's custom cocktail, The Phoenix, the conversation turns to talking savvy shoppers and the myth of the ‘macho man’ in today’s healthcare world. The quad delves into how today’s society tends to be rather picky and choosey about the benefits and services they receive from healthcare providers while also debating who’s making these decisions at the end of the day. The discussion kicks off with a focus on how mainstream media is quick to take hot topics in healthcare and share them with the masses. Tune in to hear what they have to say about the glorified "history-making" topic referred to as consumerism, more specifically, patient consumerism, and what it means to us.

Speculating why Apple is allowing ad blocking software with its iOS 9 release, Chris Bevolo, Chris Boyer, and Dana Weymouth are joined this week by ReviveHealth’s Jared Usrey. With greats insights on how businesses are going to have to fight back against apps like Peace, Purify, and Crystal, the team is left crying out for ad neutrality and justice for all!! With the the crowd roaring, Boyer transitions the conversation to the relationship between sports and healthcare. Tune in to listen as they discuss how hospitals are using sports sponsorships to move from "sick care" to "health care."

Where can you find adult coloring, yoga, champagne, and even impromptu opera? Escaping to The Ritz-Carlton Half Moon Bay, Chris Bevolo, Chris Boyer, and Jessica Blackburn recap this and more from the 2015 Joe Public retreat. This week they share insights on such trending topics as personalized marketing, marketing team structure, and digital strategy pulled straight from the retreat, where 17 hospital and health system marketing leaders began their journey to healthcare marketing transformation. The Joe Public retreat’s one-of-a-kind experience sparked conversation among marketing leaders as they collaborated on some of the biggest challenges they currently face. Listen in to learn how you can be a change driver for your organization.

This week's podcast kicks off with a lot of background noise (was that the Jolly Green Giant?) and talk of all things fried at the Minnesota State Fair. As always, Chris Bevolo, Chris Boyer, and this week's third man, Dana Weymouth, segue into trending topics in healthcare marketing. Taking a Goofus and Gallant approach (anyone remember Highlights magazine?), they dissect two healthcare marketing blog posts, one of which makes a strong case for traditional advertising while the other focuses on the relevance of wearables. The trio argues that you can’t compare hospitals to consumer products like Apple, and no amount of advertising or content will motivate people about their health decisions if it's irrelevant to their real lives. Will the combination of personalized marketing and health wearables allow marketers to deliver more relevant content and influence healthcare consumer brand loyalty? Tune in to find out.

This week Chris Bevolo is joined by Chris Boyer and Jackie Olson. Their conversation begins with a myriad of topics including foodies, winos, and DJ’s. Then the conversation turns to content marketing in healthcare, as they feel like they board a time machine to review an article that claims brand journalism and wellness content are new publishing trends for hospitals (spoiler alert: they aren’t). They dive further into the importance of developing content for local health system news stories rather then just the “Meatless Monday” generic health information. Lastly, they touch on how the US Healthcare system ranks against other countries (spoiler alert: NOT dead last).

This week, Chris Bevolo, Adam Meyer and Chris Boyer deliver a short and simple podcast focused primarily on Chris Boyer’s interview with ehealthcarstrategy.com about the impact of mobile on SEO (search engine optimization). In it, they discuss how hospitals should evolve their websites to adopt a mobile-first strategy, and how Google’s new SEO algorithm is continually evolving to meet the ongoing movement to mobile. Of course, the conversation wavers to briefly address the Cecil the Dentist controversy…but still, this is an enjoyable (and short) techie podcast!

This week Chris Bevolo and Chris Boyer are joined by Bethany Doty, Senior Account Executive at ReviveHealth and a long-awaited appearance on the Podcast. Bethany has been a working in the Minnesota office for a few months and has been an active listener. The crew starts the show discussing college and pro rivalries but then launch into a deeper conversations on the recent Payor mergers of Aetna, Cigna and the impact this might have on hospital systems. Based on a series of three blog posts featured on the ReviveHealth blog http://blog.thinkrevivehealth.com/newsroom the team discusses important takeaways healthcare marketers can take in managed care negotiations. Then they talk through another article on the alarming trend of out-of-network costs for Urgent care visits and price transparency laws throughout the US aimed to help consumers have a better understand of their healthcare bill.

This week, it’s just the three of them: Chris Bevolo, Chris Boyer and Adam Meyer and they almost immediately dive into a heavy and opinionated discussion of the two current Supreme court decisions related to Obamacare and Gay Marriage. In between those controversial and heated discussions, they dissect Google’s experimental wrist band for medical information. Guaranteed to be go down in the annals as a must-listen episode, this show is full of heated rants about overused hashtags and the complexity of Apple products.

This week Chris Bevolo, Adam Meyer, and Chris Boyer are joined by a very special guest: Jessica Blackburn, part of the marketing team at ReviveHealth. They launch into an in-depth conversation about personalized marketing, and how organizations are starting to embrace the use of marketing automation and CRM in developing a personal way to engage their audiences. Then, they discuss a variety of methods and practices involved with keeping up-to-date and current – with marketing, as well as other life hacks. In between this all, Chris Bevolo adeptly manages to take care of a crisis at home and teach us about how to parent effectively.

This week Chris Bevolo, Adam Meyer, and Chris Boyer are joined by a special West Coast guest...Elizabeth Musson! The group talks about how Big Data personalizes pricing and what the future might look like for consumers. Elizabeth also brings up the new clever/sneaky way Instagram is advertising on their application.

This week Chris Bevolo is back in the hosting seat and joined by Adam Meyer, Chris Boyer and Dana Weymouth. The group dives deep into a Time magazine article that introduces a new rating website that is compared to Yelp. This leads to a discussion about why hospital ratings and reviews are old news and the rationale behind these ratings sites.

This week, Chris Bevolo is joined by ReviveHealth’s Chris Boyer and Dana Weymouth to discuss profit sharing for hospitals, Jargonpalooza and video games instead of Ritalin.

This week, Chris Bevolo and Adam Meyer are joined by ReviveHealth’s newest member Chris Boyer and Dana Weymouth to discuss Impression-Based Advertising, the State of News Media and just because Game of Thrones. This Episode is full of funny moments and fun loving banter.

This week, Chris Bevolo sits down with ReviveHealth CEO, Brandon Edwards, and CMO Kriste Goad to discuss ReviveHealth’s acquisition of Interval.

The AHMB discuss the launch of Chris Bevolo’s new book Joe Public II, a strategic guide to digital and content marketing for healthcare marketers.

With special guest Chris Boyer, Chris [Bevolo], Katie and Adam announce a fun countdown to podcast 200 that could win you prizes, discuss Chris’ latest blog post about how to stand out in content marketing, reflect on a powerful video made by Cleveland Clinic, and more.

Chris, Robert and Jackie announce the Joe Public Retreat, a consultative personal experience with Chris Bevolo, discuss Chris’ second article in a series about content marketing, a Minneapolis start-up tackling relationship-oriented care in healthcare, and more.

Revisiting Chris’s Jerry Maguire memo - discussing how your organization can move away from mass advertising, Facebook “Graph Search” - the potential and the threats it faces

Chris’s new blog post “My Jerry Maguire memo to healthcare marketers,” and Advertising Age’s Top Viral Ad Campaigns of 2012

Highlights from Chris Bevolo’s many travels, giving a health system kudos for their wellness efforts, Facebook is promoting organ donation and more.