Podcasts about shsmd

Michele Sutton, FACHE, CEO of North Oaks Health System, shares her journey from SHSMD member to ACHE Chair, key leadership insights, and advice for thinking like a CEO.

Meet Rachel Lott, one of SHSMD's Rising Star Awardees.

Meet Tim McMahon, one of SHSMD's 2024 Rising Stars.

Join us as we learn more about the new Executive Director of SHSMD, Evan Williams! Evan is a seasoned association leader and Certified Association Executive (CAE) who has a strong focus on strategic initiatives, fostering innovation and enhancing member engagement. Tune in to learn about what drew Evan to work with SHSMD, what his goals for his first year are, and more.

In this week's episode, we're giving you a sneak peek of what to expect from Hedy & Hopp at SHSMD Connections 2024, happening October 13-15 in Denver, CO. We're excited to be part of this event again this year and share how you can connect with us and attend our sessions!   What We Cover: ●        H&H at Booth 1015: Come find us! Grab one of our coveted friendship bracelets and check out the art prints from our 2024 Artist in Residence, Katie Mertz. Look for the joy, and let's connect! ●        Pre-Conference Workshop: Jenny Bristow and Mark Brandes will be hosting a hands-on session titled OK, But How Do I USE AI - AI 101. This session is a must for anyone tasked with understanding AI or for marketing professionals looking to stay ahead. (Note: separate ticket required.) ●        HIPAA, FTC, and State Laws – What You Need to Know NOW – 2024 Edition!: Our highly anticipated privacy session, co-presented by Jenny Bristow and our client Jenny Bradley from Quartz Health Benefits, will cover critical updates on state laws, class action lawsuits, and compliance for marketers. This is an evolution of last year's session, diving deeper into the challenges and opportunities in 2024.   Even if you can't attend SHSMD, the H&H team will be gathering key takeaways from the sessions and sharing them in a post-conference podcast. Stay tuned for that episode!   Connect with Jenny: ●        Email: jenny@hedyandhopp.com ●        LinkedIn: https://www.linkedin.com/in/jennybristow/   If you enjoyed this episode we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Join Benjamin as he shares insights into the Mayo Clinic's efforts to enhance diversity in clinical trials through community partnerships and innovative approaches like leveraging market research and AI to break down cultural barriers. Benjamin's case study, first presented at SHSMD's Public Relations and Communications course in 2023, will highlight the progress made and lessons learned.

Adam Tiedt is one of 13 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.

Nick Hanson is one of 13 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.

Sarah Murlin is one of 13 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.

Kristina Schiller-Chaki is one of 13 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.

Christine Albert Discusses her vision for her SHSMD Presidency as well as her conference session, "Never Let a Good Crisis Go to Waste: How Marketing and Communications is Leading Change and Impact"

On this episode, Jenny is again joined by Shelby Auer, Account Manager at Hedy & Hopp as they bring even more insights from their time at SHSMD 2023.  Today she and Shelby discuss the evolving landscape of healthcare marketing regulations, pointing out changes in marketing practices driven by HIPAA, FTC, and state laws. Jenny highlights the importance of understanding GDPR, even for U.S.-based businesses, as opt-in policies and the "right to be forgotten" become more relevant. They also break down the growing complexity of state laws and emphasizes the need for collaboration between marketing, legal, and compliance teams to navigate these challenges. Connect with Jenny: https://www.linkedin.com/in/jennybristow/  Connect with Shelby: https://www.linkedin.com/in/shelby-wanne/

Fresh off the plane from this year's SHSMD, Jenny and Shelby Auer, account manager at Hedy and Hopp, share their highlights from the conference in Chicago. They discuss various sessions and speakers, including insights on rural healthcare, brand management, internal communications, data-driven decision-making, and improving the patient experience. They also speak about the importance of learning and sharing experiences within the healthcare marketing industry to make a positive impact.  Connect with Jenny: https://www.linkedin.com/in/jennybristow/  Connect with Shelby: https://www.linkedin.com/in/shelby-wanne/ Connect with our favorite SHSMD speakers: Brad Montague, Keynote Speaker: https://www.linkedin.com/in/brad-montague/ Dr. Pauline Hoffman, St. Bonaventure University and Cattaraugus County Health Department: https://www.linkedin.com/in/pwhoffmann/  Karen Brodbeck, OSF Healthcare: https://www.linkedin.com/in/karenbrodbeck/  Pamela Riddell, Lehigh Valley Health Network: https://www.linkedin.com/in/riddell/  Jeff Stewart, CHRISTUS Health: https://www.linkedin.com/in/jstewart1759/  Ashlie Hilbun, Arkansas Children's: https://www.linkedin.com/in/ashliehilbun/  Tracey Bradley-Simmons, Arkansas Children's: https://www.linkedin.com/in/tracey-bradley-simmons-msn-rn-ccm-31760720a/  Clay Shuffield, Arkansas Children's: https://www.linkedin.com/in/clay-shuffield-548581a6/  Kelly Jo Golson, Advocate Health: https://www.linkedin.com/in/kelly-jo-golson/  Jamey Shiels, Advocate Aurora Health: https://www.linkedin.com/in/jameyshiels/  Mary Cronin, St. Luke's Health System: https://www.linkedin.com/in/mary-cronin-4098a0197/  Joel Philippsen, Columbus Regional Health: https://www.linkedin.com/in/joel-philippsen/  Beth Dawson, Columbus Regional Health: https://www.linkedin.com/in/beth-dawson-3585ba77/  Craig Elbert, Children's Mercy Kansas City: https://www.linkedin.com/in/craig-e-991aa1b/ 

SHSMD is honored to bestow the 2023 Leadership Excellence Award to Christine Gallery. Christine's commitment to the strategy professions is illuminated by her service on the SHSMD board, her SHSMD board presidency, and her participation on a variety of committees including Executive Committee, Nominating Committee and Physician Strategies Committee.

BONUS EPISODE: Live From MASHSMD Guest contributor Paul Fahey from Smith & Jones joins the show live from the annual conference of MASHMD, the mid-atlantic chapter of SHSMD. Dean Browell from Feedback and Laila Waggoner from Core Health join Paul to share some of the highlights from their presentation on what consumers really think about disruptors vs. traditional healthcare.  Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Guest contributor Paul Fahey from Smith & Jones joins the show live from the annual conference of MASHMD, the mid-atlantic chapter of SHSMD. Dean Browell from Feedback and Laila Waggoner from Core Health join Paul to share some of the highlights from their presentation on what consumers really think about disruptors vs. traditional healthcare.  Let us know what you think about this format and whether you'd like to see more bonus episodes like this one in the future!  This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you'll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#266)See omnystudio.com/listener for privacy information.

We asked two of our SHSMD member all-stars who have made great contributions to both their field and to SHSMD, "How have you sparked change?"Hear what they had to say about sparking change in their career, organization and membership communities and what their advice is for those entering the field.

In an industry that is now riddled with hospitals and health systems disenfranchised and underserved by CRM companies that have over promised and under delivered, it's time to start reimagining Digital Marketing. More than 50% of hospitals expect to have negative margins this year compared to pre-pandemic, so how do we work smarter with fewer resources while not compromising the ability to show true undeniable ROI? Learn from Becky Imbimbo, Digital Health Consultant with DeliverHealth that specializes in ROI analysis for Digital Marketing. What you'll learn in this podcast: How to develop an ROI analysis practice/strategy, even without a CRM What is the TRUE definition of ROI in healthcare digital marketing How to leverage, structure and democratize data to drive better decisions

When WakeMed Health & Hospitals sought to transform its digital front door strategy, leaders knew they wanted to create a true “digital companion” for consumers. In this session, find out how WakeMed found the right digital health platform and partner, developed an all-access digital engagement strategy, and engaged employees to build its platform and achieve measurable results, including over 9,000 active users a month and 250,000 sessions a year.

Join Camille Strickland as she gives insights into addressing diversity, equity, and inclusion in your organization's strategy and communications plans, as discussed at SHSMD's June member meetup. Hear how she's seeing service line leaders, primary care practice teams, and system population health teams ban together to address access to care barriers.

At SHSMD 22, there were many conversations about patient experience, including one Executive Dialog that focused in on human centered design and how to really reach all your healthcare consumer audiences and meet their needs. One of the important aspects of meeting patients where they are is mobile. Most healthcare journeys today start with an online search, and mobile search is outpacing desktop and growing everyday. In addition, 60% of Americans  say they want the same consumer experience in healthcare that they get in other areas of their lives. Most other industries have already doubled down on mobile experience. Marketing can lead the way in mobile strategy by building collaboration, engaging the community, and showing how mobile engagement can drive broader business goals. In this podcast, you'll learn: 1. How other healthcare executives are thinking about mobile; 2. What to prioritize in your mobile strategy to drive the greatest success; 3. How to avoid mistakes others have made that resulted in poor adoption; 4. How to measure the ROI of mobile.

SHSMD's Leadership Excellence award honors outstanding leaders who have contributed to the field of health care strategy. Recipients are individuals who are truly exemplars of the strategy professions and can demonstrate a career of stellar achievement.Join Rose Glenn, a 2022 leadership excellence awardee, as she discusses her career and some of her most memorable moments that helped her get to where she is today.

SHSMD's Leadership Excellence award honors outstanding leaders who have contributed to the field of health care strategy. Recipients are individuals who are truly exemplars of the strategy professions and can demonstrate a career of stellar achievement.Join Ruth Portacci, a 2022 leadership excellence awardee, as she discusses her career and some of her most memorable moments that helped her get to where she is today.

The nature of competition in health care is one that has evolved over time. When hospitals and health systems began cost-shifting in the early 1980s, the concept of an “ideal patient” who generated generous reimbursement provided the impetus for providers to vie for the same profitable consumers. Times have changed, and the competitive landscape is very different now.According to the latest Futurescan survey, the loss of market share is something health care executives already see on the horizon. Two thirds of respondents said that it was “likely” or very likely” that by 2028, their hospital or health system will lose at least 5 percent of their market share to disruptors that are not in their market today. Another nine percent said this was already happening in their marketplace. Join Sam Glick as he discusses how health care executives can mitigate the encroachment of multiple new competitors in their marketplace by rethinking the traditional legacy model of health system services provision and reimbursement.

The pandemic has created massive change in what American workers are looking for in a career. The number of workers quitting jobs vaulted to 4.5 million in November 2021, above the prior record of 4.4 million reached in September, according to the U.S. Labor Department. That means 3% of workers voluntarily left their positions.The healthcare industry is facing these same challenges. Understanding the mindset of employees and the different needs and perspectives of those at various points in their careers can help a leader rethink their workplace models and retain talent. Is it critical to have everyone in the office eight to nine hours a day? How can a leader successfully engage his/her team if they are only on Zoom? If there's no opportunity for flexibility, will most staff leave? Do different age groups and disciplines have different thinking about this?

The last two years have been a difficult time for recruiting and retaining employees for health care organizations. Similar challenges have extended to those who are leading marketing, communication and strategic planning functions. This conversation – featuring senior leaders from the SHSMD board – will discuss how you can act now to ensure that your team is prepared to thrive during what's likely to be an unpredictable future. Our discussion will also focus on how leaders can ensure that their own career development stays in focus and on track.

Stigma in healthcare often prevents patients from getting the care that they need.  Healthcare marketers can positively or negatively impact this stigma through their work depending on the language, visuals and tone they use.  Hear from experts at Hazelden Betty Ford Foundation and the American Lung Association about how they are smashing stigma in addiction and mental health as well as smoking related lung disease.

The changing health care environment, combined with a newly created Primary Care Service Line structure for WellSpan Health, created a fresh opportunity to engage new leaders in the development of a 3-year primary care plan. Please join us as we share the approach the healthcare strategy team designed to engage key stakeholder groups across the organization to develop a transformational primary care plan within the integrated delivery system.

The patient experience has become increasingly disconnected, and the growing number of new consumer-facing features makes it difficult for consumers to manage their health and wellness. In addition, having multiple username and passwords complicates access and keeps critical data disconnected and forces consumers to seek care from disparate systems. Join Advocate Aurora Health as they demonstrate how the creation of LiveWell, an integrated platform that includes a consumer identity management system, has simplified the consumer experience and achieved over 1M downloads, increased engagement with health and wellness features over 450%, delivered over 800,000 virtual visits and improved outcomes for key populations.

Ready to craft a content dashboard that your CMO and CFO care about? You'll receive a Content and Business Strategy template that illustrates the benefits of treating your content strategy as the mission-critical business strategy it is. Bring your leaders the data they need to understand how the visibility, promotion and engagement of your content creates business growth and loyalty. Before you complete your data discovery, data storytelling, data integration and data visualization, you need to start with executive alignment. If you can't answer these five questions, this session is for you: 1) How does my content strategy impact the customer journey? 2) How do I align my content strategy with our business strategy? 3) How do I identify gaps? 4) How does my content strategy impact organizational growth and loyalty? 5) What's the one KPI on the content dashboard my C-Suite cares about? Bring your leaders the data they need to understand how the visibility, promotion and engagement of your content creates business growth and loyalty.

Live from the National Harbor in Maryland, host Reed Smith passes the baton to Chris Boyer, who shares field reporting from the annual Society for Healthcare Strategy and Market Development 2022. With short yet insightful interviews with Ed Bennett of Martech.Health, Justin Wartell of Monigle, Reba Thompson of WriterGirl, Jeff Speer of Revive Agency, Jessica Walker of Care Sherpa and Greg Gossett of Health Aware, they discuss the new role marketing plays in supporting recruitment and retention activities at health systems, how health systems and technology vendors are consolidating and partnering in new and exciting ways, and the ongoing role that patient experience plays in the importance of a health system's strategy.  Mentions from the Show: Ed Bennett on LinkedIn Martech.Health Justin Wartell on LinkedIn Monigle.com Reba Thompson on LinkedIn Writergirl.com Jeff Speer on LinkedIn ReviveAgency.com Jessica Walker on LinkedIn CareSherpa.com Greg Gossett on LinkedIn Healthaware.com Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices

Although mentorship took a pause for many professionals during the pandemic, now is a great time to revisit this essential relationship. Challenges created by marketplace disruption and remote work, and career disconnection and anxiety, are common issues plaguing marketers. In this session, a healthcare marketing executive and a marketing manager in SHSMD's mentorship program bring their experiences full circle to discuss new methods to not only survive but thrive professionally and personally.

Communication skills are vital to your success as a healthcare leader and are potentially the biggest stumbling blocks you will encounter. This podcast will help participants understand how attentive listening impacts the extent to which we, ourselves, are heard. Participants will learn the motivation behind passive, assertive and aggressive behavior. Also discussed is, how our thoughts about others impact our emotional state and behavior toward them, as well as our tone of voice and body language.

The pandemic highlighted the need for health systems to be ready for anything and as nimble as possible. In order to become a highly flexible and adaptable health system or hospital, we need to think carefully about designing our facilities for the future (and the unknowns). In this session, two members of MaineHealth's Strategic Planning team will discuss recent approaches to facility planning efforts post-pandemic.

In the wake of the pandemic and recent social justice movements, more and more health care leaders are addressing issues of racism and bias. Highly motivated health systems are using disaggregated data to identify opportunities for improving care and find trends and common denominators among certain populations. Dr. Mary “Toni” Flowers, Chief Diversity And Social Responsibility Officer at LCMC Health and subject matter expert featured in SHSMD's Futurescan 2023-2028 Health Care Trends & Implications publication, discusses how it is important to study all data sets so that everyone gets great care. She elaborates on the difference between health disparity and health care disparity and how collaboration is critical to addressing health disparities. Fostering diversity and inclusion is becoming part of the overall strategic plan for health systems, and that makes it within everyone's scope of responsibility.

Today many of us are caught up in a swirl of “Overwhelm,” for example Americans work among the longest hours of any advanced economy. We value busyness as a badge of honor. But, is all that time and attention we're pouring into our jobs really ensuring the best and most innovative work? Much less a healthy and full life? That overwork culture is leading to burn out, stress, sickness and disengagement.Drawing on her extensive research for her best-selling book and in her role as director of The Better Life Lab at New America, Brigid uses stories and data to show how transforming that outdated work culture, focusing on mission, performance, flexibility and healthy, happy workers, not only leads to better work, but allows time for a better life. Brigid is also a keynote speaker at the 2022 SHSMD Connections conference near Washington D.C.

Healthcare systems are facing a crisis in retaining great employees and recruiting new ones. We'll offer practical tools that can be implemented immediately to help you 'run the world' … or, at the least, lessen the load on your overworked colleagues, build camaraderie and strengthen your overall culture.

As the saying goes, “Content is king.” And that truth has never been more evident than during the COVID-19 pandemic. Hospitals and health systems with agile content strategies quickly became a trusted source of accurate, reliable information – transforming the greatest health threat of a generation into a community engagement and market differentiation opportunity. Now, as we emerge from the pandemic, what is your organization's consumer engagement strategy? Are you poised to build upon the trust fostered over the past two years? In this session, learn how a community health system is leveraging digital content to drive engagement – and bottom-line results.

Craig Holm and Kurt Barwis are presenting a 50-minute concurrent session at this year's SHSMD Connections in person annual conference on the STRATEGIC PLANNING & BUSINESS DEVELOPMENT Track, held in San Antonio, September 19-21. Traditionally, strategic planning is completed with high level financial analysis. For some organizations, the deeper financial dive has become necessary with a merger of sorts between a Strategic and Financial Plan. The Strategic and Financial Plan incorporates two interdependent processes. This presentation will provide a high level description of the process involved as well as a case study of an organization that set out on this path, including the opportunities and challenges that were identified along the way.

Reimaging an organization's digital marketing strategy is exciting. But it requires a thoughtful look at one of your biggest resources – your team. Attend this session and learn how UC San Diego Health, poised to implement a new digital marketing strategic roadmap, first invested in deep analysis of their current staffing and team structure, defining and comparing current roles and responsibilities against future needs and creating a plan for success.SHSMD Connections 2021 Virtual runs October 19-21. Register today!

Marketing and communications executives from leading health care systems across the country have been working together to compare their resource allocation to true peers. With a steering committee including Cleveland Clinic, Ochsner Health System, Intermountain Healthcare and SHSMD, benchmarking data has been gathered through the use of a tool that allows participants to compare themselves to similar organizations of all types and sizes. Aggregate benchmarking results of over 50 participants across 3 years of the study will be shared.SHSMD Connections 2021 Virtual runs October 19-21. Register today!

It's a hospital CEO's worst nightmare, the call that tells them that multiple members of their team have been gunned down by an active shooter. Shock and anger engulf not only the community where it took place, but the entire workplace as colleagues mourn the loss of their friends. Crisis experts Bob McNaney and Brian Ellis who recently helped Allina Health with their active shooter incident will walk you through those first few hours and the actions you need to be thinking about as you deal with the chaos in the week to follow. Allina Vice President, Kerri Gordon will share first-hand accounts if managing this crisis. Come discover the lessons learned and steps you can take now, to better prepare for a day you pray never happens.SHSMD Connections 2021 Virtual runs October 19-21. Register today!

With four hospitals, more than 4,600 employees and a 38,000-square-mile service area, keeping employees engaged and connected is a special kind of challenge for St. Charles Health System in Central Oregon. But by pairing an already impactful in-house video program with a successful engagement platform, we were able to achieve 90% employee enrollment in the first eight months. St. Charles Sparks was born in October 2020, intentionally pushed forward in the midst of the COVID-19 pandemic to give our caregivers a source of gratitude and inspiration during a very difficult season. Through the Sparks program, employees gain points by watching and sharing videos. They also earn points for reaching milestone work anniversaries. Spark points are then cashed in for branded apparel and merchandise, much of it from local vendors! Employees are well-educated and inspired by the work that is happening and they go into the community wearing St. Charles gear and sharing our story. It's a win for all involved! In this session, we'll share the ins and outs of St. Charles Sparks - what we learned before, during and after launching this hugely popular program.SHSMD Connections 2021 Virtual runs October 19-21. Register today!

Jack Vance, Vice President for Digital Strategy and Marketing Technology delivering a best-in-class client experience across multiple channels discusses why he believes that better patient experiences leads to better outcomes. “I'm always leveraging marketing data and ROI to better understand how to drive traffic, create revenue-positive programs, and increase customer engagement.”https://www.mercuryhealthcare.com/

Has anyone ever calculated the total cost of discrimination in the workplace? Derreck tackles the subject head-on by sharing how his organization found itself grappling with the issue. He will guide you through an examination of how diversity and inclusion problems impact your corporate bottom line. From long-term harm to your brand and weakened stock prices to negative perceptions within the community, Derreck reveals the potential savings that come about when employees understand the cost of discrimination and the value of their fellow employees. He illustrates with eye-opening examples, how our upbringing and unconscious biases can become a net negative to organizational growth and have a negative impact on the bottom-line. The end goal of Derreck's presentation is to birth into the bloodstream of the company's culture what he calls a “Corporate Moral Aptitude,” an intriguing notion similar to Emotional I.SHSMD Connections 2021 Virtual runs October 19-21. Register today!

The fact is, most people start their health journey in Google Search. So how do you make your content and providers stand out? Learn how Henry Ford Health System has successfully bolstered their search results using a multifaceted (content, Google My Business, schema markup) search engine optimization (SEO) strategy with measurable results. Henry Ford will share three case studies for the provider directory, COVID Vaccines, and Frequently Asked Questions and explain how they achieved increased visibility with tangible results.

In 2014, Atlantic Health System's (AHS) Business Development team entered a contiguous market, infiltrated with fierce competition, despite having no infrastructure. Seven years later, implementing data-driven decision making, best practices and a cutting-edge approach, AHS has built a strong network. Despite confronting challenges, AHS established a robust physician network, opened a multi-specialty building, DE Novo practices, vascular surgery center, ancillary services and launched a joint venture including an ASC. AHS is dedicated to fostering healthier communities across New Jersey replicating this model to further expand the footprint into additional markets.

The COVID-19 pandemic has placed spotlight on health inequities in the United States. One pathway for improving health equity is to address the societal factors that influence health. In this session, presenters from the American Hospital Association and CommonSpirit Health will share a framework for how hospitals can address the societal factors that influence health. The presenter from CommonSpirit Health will bring the framework to life, sharing how her health care system has deployed a system-wide strategic effort to address the societal factors that lead to health inequities in the communities they serve.