Podcasts about account supervisor

Episode summary:In this episode of OnBase, host Chris Moody sits down with Trent Talbert to dissect the 2025 B2B marketing landscape—from evolving ABM strategies to the real reason high-growth companies are struggling despite bigger budgets. Trent shares insights from the newly released AMP25 survey and offers sharp, data-backed guidance on where modern marketers should double down and what they should ditch.You'll hear why personalization is still broken in most orgs, how bold messaging can break through the noise, and why “do more with less” is a dangerous myth. Packed with practical wisdom and a few mic-drop moments, this episode is a must-listen for any B2B marketer looking to elevate their strategy this year.Key TakeawaysOptimism in Goals: A significant majority (80%) of B2B tech marketers are optimistic about achieving their goals this year.  Growth Challenges: Faster-growing companies often face more challenges, requiring a broader approach to marketing.  ABM and Personalization: Organizational silos can hinder effective ABM and personalization. Emerging brands have an advantage in implementing these strategies due to their lack of legacy systems.  Standing Out: Brands can capture attention through bold, creative, and emotionally resonant messaging that balances rational appeals.  Customer Focus: There's a growing emphasis on customer loyalty, lifetime value, and downstream engagement, including onboarding and renewals.  Budget Trends: Most budgets are flat or increasing, but companies are urged to choose either a cost-reduction or growth strategy.  Tactic Stability: The top six marketing tactics have remained consistent, highlighting the importance of executing fundamentals well and creating a coherent customer experience across channels.  Best Moments (00:35) - Trent Talbert's career journey in B2B tech.  (02:39) - The relationship between growth and marketing challenges.  (03:54) - Obstacles to fully leveraging ABM and personalization.  (06:51) - Strategies for brands to stand out.  (10:05) - Budget trends and strategic recommendations.  (14:05) - The importance of strategic focus.  (16:54) - Recommended tools in the intent and personalization space.  (18:05) - Trent's favorite reads and the importance of brand building.Tech RecommendationsDemandbase – ABM + intent toolsMutiny – Website personalizationBooks:The Four Conversations by Blair EnnsPodcasts:Two Bobs Podcast with Blair Enns & David C. BakerReports:April Six Marketing Pulse 2025Blair Enns, Founder, Win Without PitchingApril Dunford, Founder, Ambient Strategy, and positioning expert for tech companiesBob Wright, Founder, FirebrickAnna Powell, RevOps influencer in the B2B spaceAbout the guest:Trent Talbert is a seasoned professional with a strong background in strategy and account management. At April Six, Trent currently holds the position of Head of Strategy for North America. Prior to this role, Trent worked at Doremus as an Account Supervisor, gaining experience in various account executive roles. Trent has also worked in advertising and PR, further showcasing their diverse skill set. With a BS in Business-Marketing from the University of Missouri Trulaske College of Business, Trent is well-equipped to handle the challenges of their dynamic roles in the industry.Connect with Trent.

Roxanne Noland (RPTA '15), Account Supervisor for Global Events at GMR Marketing, talks with Dr. Brian Greenwood (Cal Poly Experience Industry Management) about her life and career to date.

Die GPRA Young Professionals Lisa Kiefer, Account Supervisor, Corporate Communications bei FleishmanHillard, Leonie Bär, Senior Paid Media Executive bei Edelmann und Lena Wiegand, Senior Account Manager bei der Fink & Fuchs AG, sprechen in dieser Spezialfolge über das Jahr 2024 und geben einen Ausblich auf 2025.

Women's sports have become more popular recently, but it is not just the game that keeps fans engaged. Madelyn Flax, Sports Account Supervisor and Women's Sports Practice Lead at FINN Partners, describes this growth as a “movement, not a moment." She explains how brand partnerships with athletes can propel social change forward. Madelyn also highlights how stories can reach multiple sectors including entertainment and culture.

(Season 8 is in partnership with ⁠ADCOLOR⁠. ADCOLOR champions diversity and inclusion in creative industries) "Let us not grow weary in well-doing, for in due time we will reap a harvest if we do not give up". With this conviction and attitude, Anthony is committed to servant leadership and advocating for DE&I. Anthony is passionate about creating dynamic work that amplifies black/brown voices and crafting stories with intention and honesty.Anthony is an Account Supervisor at Mischief @ No Fixed Address agency in Brooklyn! His previous agency experience includes Wieden + Kennedy in Portland, OR, and Translation, LLC in Brooklyn, New York! He's had the pleasure of building brand campaigns for clients including NIKE, Amazon Music, WhatsApp, New Balance, Chili's, and more. Anthony's areas of expertise are brand marketing, social/digital marketing, activations, branded entertainment, client/talent/athlete management, and production. His strengths include effective communication, project management, and connecting the dots. Anthony is a 2020 ADCOLOR FUTURES member and served as an ADCOLOR Ambassador in 2023. He credits much of his entry into the industry thanks to the Marcus Graham Project. He is also a proud member of Alpha Phi Alpha Fraternity Inc. 

Being bold on social media isn't always the easiest thing to do. What if you get it wrong…? No one wants to go viral for all the wrong reasons, but in this week's episode, Gabriel Gomez, Account Supervisor, Social, Community, and Influencer, Gen Z Lab Ambassador at Edelman, shares some food for thought on being socially bold.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC  Full Episode Details   Many social pros are apprehensive to try new things on social media. There's a fear of audience reception, and if you're managing social for various clients, you need to take their thoughts on board as well. Gabriel Gomez, Account Supervisor, Social, Community, and Influencer | Gen Z Lab Ambassador at Edelman, joins this episode of Social Pros to share his blueprint for being socially bold.   In this episode, we hear Gabriel's methods for keeping tabs on social trends, how he talks to clients about trying new things, and some examples of bold and inventive campaigns he's worked on in the past (#cancelpizza anyone?)   He explains why we need to test and learn by trying new things but also engage in social listening to watch audience reception (both good and bad). We also hear about Gabriel's meme-based strategy for LinkedIn and why he thinks micro-influencers can bring more credibility in their content.   In This Episode:  2:42 – Gabriel breaks down the clients and campaigns he works with   4:12 – The benefits of working on the agency side of social media  4:56 – How Gabriel keeps tabs of different trends   9:07 – How he talks to clients about trends  11:32 – Gabriel takes us through a fun Beyonce-themed Dolby campaign he worked on  13:34 – How the #cancelpizza campaign made a dry campaign more fun  16:05 – How Gabriel followed the conversations around #cancelpizza  19:45 – Why micro influencers tend to bring more credibility   21:48 – How brands should decide which influencers to work with  23:41 – Gabriel's relatable approach to LinkedIn   27:13 – Gabriel's advice for LinkedIn  29:02 – How the Gen Z Edelman lab came about  31:44 – Gabriel's top tip for becoming a social pro  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit SocialPros.com for more insights from your favorite social media marketers. 

Welcome to episode 115 of Sports Management Podcast. Manvi Mittal is a PR professional and currently works as the Account Supervisor at Small Girls PR. She is also the host for Females in Motorsport podcast, and it is motorsport that will be the center of our conversation today. We spoke about: How Manvi got into motorsports The rapid rise of Formula E Sustainability and motorsports Drive to Survive and how it helped gain more female fans The Females in Motorsport platform And much more! WATCH ON YOUTUBE: https://youtu.be/o_wv-0c9hTk  ________________________________________________ Follow us on social media Instagram Twitter LinkedIn YouTube Sign up for the newsletter! www.sportsmanagementpodcast.com

Video content is a powerful tool on most social media platforms, so having a channel on YouTube, a social media platform predominately made up of video content, can be beneficial to your business. Not only is YouTube another platform to share your video content and reach your audience, but it is also a powerful search engine that helps expand your audience. In this episode, find out how to use YouTube for your business and some content ideas to get you started. 1:11 – Why you should create a YouTube channel for your business. 2:13 – YouTube's demographics. 3:28 – How to create a channel. 4:13 – How to create a video, post and edit published content. 6:05 – Content ideas to share on YouTube. 6:38 – When you should upload. 6:58 – How to view analytics. 7:05 – How to delete a YouTube channel.   Links: Episode 228: Talking TikTok, With Anna McDermott, Account Supervisor at Marshall Communications: https://marshallpr.com/podcast/episode-228-talking-tiktok-with-anna-mcdermott-account-supervisor-at-marshall-communications/ Episode 240: Facebook Basics: https://marshallpr.com/podcast/episode-240-facebook-basics/ Episode 241: LinkedIn Basics: https://marshallpr.com/podcast/episode-241-linkedin-basics/ Episode 242: Instagram Basics: https://marshallpr.com/podcast/episode-242-instagram-basics/ Episode 244: Twitter Basics: https://marshallpr.com/podcast/episode-244-twitter-basics/   Resources: https://www.business.com/articles/every-brand-should-have-a-youtube-channel/  https://blog.hubspot.com/marketing/youtube-demographics  https://www.simplilearn.com/tutorials/social-media-marketing-tutorial/youtube-video-ideas#20_good_ideas_for_youtube_videos_in_2023  https://blog.hubspot.com/marketing/best-time-to-post-youtube  https://support.google.com/youtube/answer/55759?hl=en#zippy=%2Chide-your-channel-temporarily%2Cdelete-your-channel-permanently

In this thought-provoking episode, Courtney Lukitsch, Founder and CEO of Gotham PR, shares how she has helped some of the most prestigious firms in New York, Miami, and LA to achieve extraordinary results by winning at the long game of strategic PR.You'll discover why one-size-fits-all PR is a myth, how the PR goals and strategies of a startup should differ from those of an established brand, and what the incredible results of your PR strategy truly can be.
Prior to founding Gotham Public Relations Inc in 2002 where she signed many accounts as Agency of Record (AOR), Courtney Lukitsch was Vice President of Business Development at Rubenstein Public Relations, Management Supervisor at PepperCom and Account Supervisor at Technology Solutions/Interpublic; all based in New York. She has been honored in CEO Today Global 2022 and among the 'Best Women in the PR industry' in 2020 by PR News.
Want to learn more about Courtney's work at Gotham PR? Check out her website at https://www.gothampr.com.

TikTok is the fastest-growing social media platform worldwide, surpassing social media giants like Facebook, Instagram and Twitter. In this podcast episode, Anna McDermott shares some of the tips she has learned from creating TikToks for Marshall Communications. Anna also shares the data and demographics that prove why TikTok is an important PR and marketing resource for your business.   1:32 – Anna explains how her career started in the hospitality industry.    2:40 – Anna describes how she started using TikTok for herself personally and for Marshall Communications.   3:38 – Anna talks about the kinds of videos she creates.    5:04 – Anna shares what some of her most popular videos have been so far.   6:08 – Anna explains what Marshall Communications' goals are for using TikTok.   11:48 – Anna talks about how social media fits into PR.   12:26 – Anna describes the demographics for TikTok.  14:20 – Anna explains why you should consider using TikTok.   16:27 – Anna talks about the algorithm on TikTok.   18:45 – Anna explains how to share a TikTok video to Instagram Reels.     Quote   "Most public relations agencies are not doing TikTok. They have experience with the older, familiar platforms like Instagram, Facebook and LinkedIn. We're kind of on the cutting edge, I think, for social media marketing, and that's where we as an agency want to be. We want to be at the intersection between traditional PR and social media marketing. I think TikTok is helping position us very well for that." – Anna McDermott, account supervisor at Marshall Communications    Links:   Listen to Anna's first episode on The PR Maven® Podcast.   Listen to Kat Child's episode of The PR Maven® Podcast.   Listen to Chip Carey's episode of The PR Maven® Podcast.     University of Southern Maine: https://usm.maine.edu/   Down East Magazine: https://downeast.com/   Mainebiz: https://www.mainebiz.biz/     About the guest:      With a passion for creative strategy, Anna brings nearly 20 years of experience to our Marshall Plans. Her insightful work highlights each client's unique qualities and connects them with targeted audiences and media. Anna's areas of expertise include crafting vibrant copy for press releases, pitches, newsletters, SEO and other promotional materials as well as bringing a fresh perspective to social media marketing. Recently, Anna has been creating TikToks for Marshall Communications and is here today to teach us about TikTok!   Looking to connect:             Email: amcdermott@marshallpr.com   TikTok: @marshallcommunications 

Today I am so excited to have Susan Akinyi Tindi for #29DaysofMagic today! Account Supervisor, Client Engagement at VMLY&R. We talk about how her first job was an on campus and how the fear associated with being an immigrant led her to only take what she was given- which was an obscenely low paycheck. Now she has fearlessness to ask for what she wants and speak up for her for herself. Susan would like there to be more fearless leaders who give back, and more! Susan would like you to check out these books by Yaa Gyasi: "Homegoing": https://www.amazon.com/Homegoing-Yaa-Gyasi/ And "Transcendent Kingdom": https://www.amazon.com/Transcendent-Kingdom-novel-Yaa-Gyasi/ Connect with her on: LinkedIn: linkedin.com/in/susan-akinyi-tindi-80b1b6a4 Facebook: https://www.facebook.com/tindi.akinyi/ Partnered with the African American Film Critics Association for #29DaysofMagic 2023 Facebook: https://www.facebook.com/theaafca/ Instagram: https://www.instagram.com/aafca/?hl=en Website: aafca.com --- Support this podcast: https://anchor.fm/the-reset-podcast/support

Laura Carr '17 is an Account Supervisor in the San Francisco Corporate Reputation practice where she leads integrated executive and corporate communications programs for a global client roster. She has experience in the financial services, technology, healthcare, international affairs, energy, education and consulting sectors. Top clients Laura has supported include Charles Schwab, Pinterest, HP Inc., Juniper Networks, PayPal, Adobe, and Wells Fargo. Listen in as Laura sits down with Ryan Brechbill to discuss her career path and more.

To celebrate the 200th episode of The PR Maven® Podcast, Nancy shares the top ten most popular PR Maven® Podcast episodes of all time. For each of the top ten, Nancy plays each guest's major tip, knowledge, and wisdom that they have learned from their successful careers and experience. Listen to these episodes' highlights for the best advice for marketing your business and personal brand. 1:39 – 10: Episode 7 Becky McKinnell, President of iBEC Creative. Becky talks about how to use social media to attract new employees. 3:44 – 9: Episode 34 Alex Nerney, Co-Founder of Create and Go. Alex shares which social media platforms he uses to drive visitors to the Create and Go blog. 6:05 – 8: Episode 10 Bill Green Retired Reporter, Anchor and Executive Producer at NEWS CENTER Maine. Bill talks about the importance of journalistic efforts and presenting both sides of the story. 8:18 – 7: Episode 9: How To Build Your Personal Brand and Network Online. Nancy shares how you should improve your LinkedIn profile and how you show up in a Google search. 11:46 – 6: Episode 5: Stefa Normantas, Managing Partner of Green Tree Event Consultants. Stefa talks about how volunteering and reading can help build your business. 15:11 – 5: Episode 8: Kate Paine, Founder and President of Standing Out Online. Kate gives a tip on how to use national news trends to target your audience. 17:28 – 4: Episode 13: Anna McDermott, Account Supervisor at Marshall Communications. Anna gives advice to young people who are finding themselves. 19:40 – 3: Episode 1: Nancy Marshall, CEO and Owner of Marshall Communications. Nancy talks about personal branding. 21:34 – 2: Episode 60: One-Year Anniversary Party With Tim Cotton. Tim gives advice for creating an online community. 22:58 – 1: Episode 36: Lieutenant Tim Cotton, Bangor Police Department. Tim shares how to listen to people.   Links: iBec Creative Create and Go News Center Maine LinkedIn Green Tree Event Consultants Standing Out Online Bangor Police Department's Facebook: @bangormainepolice     Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group.    Looking to connect:           Email: nancy@prmaven.com LinkedIn: Nancy Marshall Twitter: @maineprmaven PR Maven® Nation Twitter: @PRMavenNation

Emma is an Account Supervisor at Porter Novelli. In this role, she develops and manages press strategies and media relations in the Food & Ag portfolio for McDonald's in Chicagoland and Ohio, along with an active role on the Golden State Foods client team. She has a unique background in business management, fashion marketing, online advertising and extensive boutique PR relations with a personalized, results-oriented approach to regional media relations and client relationships. IG: @elapaler Follow Leadership is Female at: www.leadershipisfemale.com https://www.instagram.com/leadershipisfemale/ https://www.instagram.com/emilyjaenson/

Anthony Williams is on a meteoric rise within the advertising industry. He is an account supervisor at Translation in Brooklyn, New York (an AdAge Small Agency of the Year). Anthony's story and passion make for a great episode. From We Are Unlimited to Wieden to Translation today, he's worked with some of the best and shares those lessons in this episode. See his recommended resources on our Instagram @breakingandenteringpod --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

Live from ADCOLOR 2021 Erik and Kerel chat with Anna Johannes - 2012 Paralympian and Account Supervisor, Marketing at Porter Novelli Boston. At ADCOLOR, Anna took part in a panel discussion about racism & ableism: intersections of accessibility. During this interview, we continue the discussion Anna was having on stage plus chat about Anna's childhood, turning a disability into a superpower, advocating for the disability community, and much more. Follow Us: Newsletter: http://bitly.com/2QLEY8U Linkedin: http://bit.ly/2ZZUBxG Twitter: http://bit.ly/2Qp0SzK  Instagram: http://bit.ly/2QLfEQc

With 15% of the world living with some kind of disability, accessibility is not an option. When your content isn't accessible, not only do you alienate individuals with disabilities, you also lose potential customers. From captioning videos to adding alt text on images, creating and posting inclusive content is crucial to ensuring everyone has equal access to your product or service.So, how do you make your content more inclusive? This week, in honor of Disability Pride Month, Marc and Kathy connected with Nichelle Roberts, Account Supervisor at Siren Communications in Toronto. Nichelle has a passion for accessibility in the digital and social media spaces and shares how inclusivity is vital to success for businesses big and small.Connect with Nichelle: https://sirencommunications.com/Connect with Marc & Kathy: info@onthemarcmedia.comCheck out 1631 Digital News: https://1631digitalnews.com/

Healthcare is evolving in parallel with consumer tech and more patients are relying on digital tools that brings care into their homes. This virtual shift, plus the new tools making it possible, improves healthcare access and speeds delivery. Marchers Kelsey Johnson, Account Supervisor, and Regan Schiappa, Account Coordinator, discussed how innovation has taken at-home health tech from a possibility to the expectation.

Today we discuss why the ability to read the client's mind is nobody's superpower. And even if it was, it wouldn't matter. Based on the tweet:Making anticipated client changes before actually presenting the work does not count as proactive thinking.Support the show (https://leeclowsbeard.locals.com)

Katie Briefel is an Account Supervisor at a leading advertising agency, where she’s worked  in London and New York with brands like PepsiCo, Samsung, and collaborated on the infamous John Lewis Christmas Campaign. She’s also the host of the Start Fail Repeat podcast, where she interviews some truly inspiring people who are killing it in what they do, and finds out how they’ve overcome the setbacks that we all encounter, in some form or another, through our careers and in life.  We talk about building resilience and recovering from setbacks, and discuss our experience with the imposter syndrome. Katie shares the pivotal experience that motivated her to change the course of her career, and we also delve into the need to reframe failure, and the increasing popularity of side hustles. 

Coming up on one year of a mostly virtual world, we're talking about how the virtual events have become the norm and show no signs of slowing down.   March Account Director Hailey Melamut spoke with Samantha Powers, Account Supervisor, and Janabeth Ward, Senior Account Executive, to talk about how they're working with clients to navigate this new landscape - both tapping into industry conferences that have moved online, and reimagining clients' own user conferences and events for virtual formats. 

Dana leads a successful career in marketing and public relations and is currently an Account Supervisor at Callis. She thrives on creativity and precision to effectively communicate client brand stories as well as playing a lead role on key accounts and projects in the agency. An avid storyteller and experienced marketer, Dana is passionate about connecting with others through the power of words. Throughout her youth, she enjoyed reading and writing and knew it would play an integral role in her future career. She attended the University of Central Missouri, where she pursued a degree in public relations and gained experience writing for the university newspaper. Before joining the Callis team, she served as Executive Director of Marketing and Communications at State Fair Community College, where she started and grew the marketing department and played an integral role in building and promoting the brand for nearly 18 years. Dana fills her spare time enjoying the rural way of life with her husband and her Golden Retriever Finn. Hear Cliff and Dana’s thoughts on the art of storytelling, effective storytelling frameworks and utilizing storytelling across a variety of platforms. They also discuss how well-crafted stories tie into the customer journey, how they resonate with human nature, as well as the importance of remaining curious in marketing. Check it out! What you'll learn: The art of storytelling and how it ties into the customer journey Why stories appeal to human nature and how to leverage strategic storytelling in communications Tips for cultivating stories from daily opportunities, no matter how small they seem Effective frameworks of storytelling, including the hero’s journey, the Pixar formula and the buyer’s journey and how they can be integrated into your communications Tips on effectively telling stories across a variety of platforms to effectively reach your audiences The importance of remaining curious in marketing and the role it plays in storytelling, especially during the interview process Insight into Dana’s career in marketing and public relations and the experiences she has gained along the way More about life in rural America and the stories to be uncovered by those who live, work and play here

In this episode, we'll uncover everything about influencer marketing, how and when it works, as well as how to create the perfect match between brands and influencers.Here to help us is Katie Stoller, an Account Supervisor on Ketchum's Influencer team, guiding influencer strategy and execution across Ketchum's clients like Ikea and Alcon.With nearly a decade of experience at PR agencies and companies - Ogilvy and Cision to name a few -, Katie counsels clients on how to effectively reach goals by working with the right influencers to tell compelling stories. Katie will help us understand how brands should make the most out of influencer marketing, but also what influencers should consider before accepting brand deals.d, how to set campaign objectives, and how to ensure long-term relationships with clients.Episode highlights ***************************************Resources and Mentions:Katie's site ► https://katiestoller.com/Katie Stoller on social mediaFacebook InstagramTwitterLinkedInKetchum on social mediaFacebookInstagramTwitterLinkedInSocialinsider on social mediaInstagramFacebookLinkedInTwitter***************************************We'll touch on:* Meet Katie Stoller* The beginning of Influencer Marketing* What it means to be an Influencer marketing strategist* Picking the right influencer * What is Influencer marketing and what is it not* What makes influencer marketing effective* Main goals and KPIs of an influencer marketing campaign* Selecting influencers who can become brand ambassadors* Differences between influencers and brand ambassadors* What brands should know before working with influencers* Measure influencer marketing results* When is an influencer campaign successful* How influencers choose the brands they work withBe sure to subscribe to our Data Geeks hub for more social media insights, studies, and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks 

Tyke Markle is an Account Supervisor with Capital Electric Supply and a 2020 tED magazine "30 Under 35" award winner.

Today's episode features a discussion with Audrey Ponzio, CEO & Founder of Austin-based APC Collective, an inclusive communications agency helping clients increase their reach, relationships and positive impact. Audrey and Bingham Group CEO A.J. discuss the impetus of APC's founding and lessons learned over the past five years (the firm recently celebrated its anniversary). The two also announce APC and Bingham Group's formal partnership leveraging their expertise to deliver comprehensive government and public relations coverage in the Austin metro. ABOUT AUDREY Prior to founding APC, Audrey spent nearly a decade with global public relations firm Edelman, rising from Account Supervisor to Senior Vice President. In this role she oversaw multicultural communications programs for major corporate brands and non-profits. She has a BS in Corporate Communications from the University of Texas - Austin, and an MPA from Columbia University. ABOUT APC COLLECTIVE APC Collective is an award-winning, woman and minority owned communications agency dedicated to developing holistic strategies centered in inclusive community engagement, sustainability and solution-oriented technologies that create positive impact for clients such as Sprint/T-Mobile, LUSH, Audible, Bumble, Congressional Hispanic Caucus Institute, Texan by Nature, Teny, Voto Latino, Jarritos, American Campus Communities, and more. While founded in Austin, Texas, our Collective comes from all corners of the world and is rooted in service, empowerment and collaboration. LINKS Homepage -> www.apccollective.com Facebook -> https://www.facebook.com/apccollective Instagram -> @apccollective Twitter -> @apccollective LinkedIn -> https://www.linkedin.com/company/apccollective/ For feedback, questions, or comments email us at: info@binghamgp.com ABOUT THE BINGHAM GROUP, LLC The Bingham Group, LLC is minority-owned full service lobbying firm representing and advising clients on government affairs, public affairs, and procurement matters in the Austin metro and throughout Central Texas. Learn more at -> https://www.binghamgp.com You can listen to this episode and previous ones on all streaming platforms.

Anna Lorentz (ASIJ 2009) and Alissa Lorentz (ASIJ 2005) Marketing & Communications (Alissa) Account Management & Sales (Anna) ALISSA BIO Upon graduating from Princeton Alissa moved to Munich to work at a German advertising agency as a creative despite speaking 0 German. With the exception of a work project in Abu Dhabi, she's lived in Europe ever since. After working at the agency she moved to Stockholm to study digital design at Hyper Island in Stockholm. During this time she created interactive music videos and telemedicine apps on the side during her free time. Once she graduated from Hyper Island, she joined Augify, a data visualization start-up, as VP of Creative, Marketing, and Design where she developed the branding and marketing strategy from scratch. Several winters in Sweden prompted Alissa to leave. She then moved to Basel, Switzerland to work for Clariant, a specialty chemicals company, as their Global Social Media Lead. She remained at Clariant for several years and held positions as Global Marketing Communications Business Partner and Global Customer Experience Lead for their personal care and cosmetics unit. She also led the marketing and branding work for one of Clariant's startups, Chemberry, a personal care ingredient search engine. ANNA BIO At Princeton, Anna was interested in language and cultures, and focused her studies around Mandarin and Brazilian Portuguese. She wrote her thesis on China-Brazil trade relations and immigration. After graduating in 2013, she started her career in advertising as an Account Manager at Ogilvy & Mather in New York, working on brands like SAP and Comcast. After 2.5 fun-filled years, and lots of socializing with fellow ASIJ-ers in the city, she made the bittersweet decision to move to Bangkok, her hometown, out of a desire to work on global brands outside of the U.S. market. In Thailand, she worked at TBWAThailand as Account Supervisor, leading their Myanmar accounts. In late 2017, this opportunity led her to work in Singapore, as Associate Account Director at a different agency called BBH, on the Nike account. Anna flew around the region with her team and activated digital and experiential campaigns in Bangkok and Manila. In 2019, in a bit of a plot twist, she decided to pivot to the tech industry and move to Europe. She now works in Sales at Unbabel, an AI translation startup, based in Lisbon, Portugal. Episode 28 Alissa Lorentz (ASIJ 2005) & Anna Lorentz (2009) Marketing & Communications & Account Management & Sale The two explain to Nick their upbringing and how they learned to grow up with Japanese, Thai, and English at the same time. Nick asks the two what type of advice they would have for mixed families who hope to teach their children 2, 3, even 4 languages. Alisa emphasizes that its' important that parents stay consistent with the languages they teach to their children, and fight the urges to "cave in" if a child begins to focus only on one language, and may reject the "minority language". The three discuss how language acquisition is often highly nuanced, and even within the same family, there will be somewhat of a deviation of language levels amongst siblings. In the second half of the podcast, the three discuss how culture affects the workplace. Alissa has experience working in the US and Europe, Anna in Singapore, Thailand, and Portugal, and Nick in Bahrain, Honduras, South Korea, and Japan.

Shannon Toobi is an Account Supervisor at JS2 PR, where her clients include Pasta Sisters, The Original Farmers Market, Los Angeles Times The Taste, and The Milky Way, among others. She sits down with Ben to talk about her strategies to attract customers to restaurants (7:39), collaborating with restaurateurs on activations (22:19), how social media has changed food & beverage PR (41:57), and more! Current curiosities: Ben: Cooking Shannon: Experiential dining & hospitality Follow us! Shannon Toobi: @shannontoobi ( https://www.instagram.com/shannontoobi/ ) How Do You Do? Podcast: @hdydpod ( https://www.instagram.com/hdydpod/ ) Ben: @benhannani ( https://www.instagram.com/benhannani/ ) Website: www.hdydpod.com ( https://www.hdydpod.com/ ) Our guests' jams can be found on the "HDYD Jams" playlist ( https://open.spotify.com/playlist/4tBdUz3kXb1T5im2CzSBUV?si=wVXJ_-wkSKCF_rktUBca1Q ) on Spotify!

Today we’re speaking with Amanda Rigie, Account Supervisor at Edelman Public Relations.You can find her on social and email her at:www.linkedin.com/in/amandarigie/www.instagram.com/amandarigieAmanda.Rigie@edelman.comFind WIIM online:www.iamwiim.comJoin our newsletter:www.iamwiim.com/joinJoin our Industry Only Private Facebook Group:www.facebook.com/groups/wiimindustryJoin our Creator Only Private Facebook Group:www.facebook.com/groups/wiimcreators/Follow us on Instagram:www.instagram.com/iamwiim

With over 20 years in the advertising industry, Sean currently serves in the role of Program Manager on one of Wunderman Thompson's largest and longest-standing accounts, Sean leads a team that delivers integrated marketing solutions to benefit the recruitment efforts of the United States Marine Corps. He is responsible for leading the day-to-day operations of the business and assisting in the development of creative materials and the strategic vision for the brand. Sean also oversees or directly manages all Marine Corps projects across multiple agency channels, including the Marine Corps' core marketing programs of Awareness, Lead Generation, Recruiter Support and strategic development. Additionally, he has oversight of various specialized efforts, including the management of a nationwide field team, diversity initiatives, and content collection and asset management. Sean began his career at J Walter Thompson in 1998 as an Associate Account Executive for the Atlanta District FDAF and was promoted to various positions on the South Florida, Upstate New York & Rochester, and Atlanta FDAF accounts, including Account Supervisor for the South Florida FDAF in Miami for three years. Welcome to the Sales Synergitics Podcast, where we arm you with the knowledge, tools, skills, and experts to bring your sales, marketing, and operations teams together, all through your sales process. Host: Jason Smith, Founder of Sales Synergistics www.SalesSynergistics.com Interested in being a guest on the show?  Contact us at: Jason@salessynergistics.com

“Digging into Distancing” is about how people at Deutsch are working through the current COVID-19 crisis. We’ll hear about what’s helping them survive and thrive, what they’re struggling with, and what they imagine they’ll tell people 20 years from now about this difficult and unique period. Today we spoke with Siroor Quhshi, Account Supervisor, about all this – along with the challenges of helping manage 5 younger sisters during the crisis.

This week, I am honored to speak with Mary Prevost! Mary and I have gotten to know each other over the last year and is just an amazing person in the industry. She’s a parent, runs her own business, a master networker and we had such a wonderful chat on how she lives her best life! We chat about: · Mary’s role at Prevost Partners, her background and what it’s like to run a business with her husband. · Mary’s experience working on the client side and agency side, and how it compares to running her own company. · How Mary works as a master networker. · How Mary ensures she makes herself a priority. Enjoy, and thank you, Mary, for your time! Links! Prevost Partners LinkedIn Twitter About Mary Prevost: Mary Prevost, MBA Founder, Prevost Partners PrevostPartners.com Empowering brands and inspiring people to think differently – this is how Mary Prevost has approached her 17 years of work in the public relations industry. Nurturing meaningful relationships is key to Prevost’s success – from internal executives and colleagues, to external target audiences and media. Prevost’s vast experience spans both agency and client-side work and she’s helped clients of all sizes, from Fortune 500 companies to startups and non-profits. Her specialties include both B2B and B2C strategic communication, content marketing, media relations, writing, social media planning and execution, crisis communication, brand development, event planning and internal communications/team building. Prevost previously worked as Director of Communications at Cheyenne Regional Medical Center in Cheyenne, WY, and then transitioned into agency work as an Account Supervisor at an agency in downtown Minneapolis. In 2014, Prevost founded MJP Strategic Communications to provide independent public relations consulting services. In 2019, she founded Prevost Partners with her husband to broaden their services. Prevost graduated with an M.B.A. from Augsburg College (Minneapolis, MN), a B.A. in Mass Communications with emphasis in Public Relations and News Editorial from Colorado Mesa University (Grand Junction, CO) and an A.A.S. in Radio/TV Broadcasting from Central Wyoming College (Riverton, WY).

You need to market your products or services, so go start a Facebook page, right? It’s quick, it’s easy and more importantly, it’s free. But, it isn’t a good strategy. First, we must take a step back and understand the benefit really good content has in building your brand. Then we can identify new ways to efficiently distributing your content, which yes, will include social media. Social media changes daily. In order to keep up, you must understand which social channel is right for you to cultivate a relationship with your audience. For social media success, it’s quality over quantity. It’s also part of the larger strategy that starts with content. ----more---- About Karen's guest: Mary Prevost Empowering brands and inspiring people to think differently – this is how Mary Prevost has approached her 16 years of work in the public relations industry.Nurturing meaningful relationships is key to Prevost’s success – from internal executives and colleagues to external target audiences and media. Prevost’s vast experience spans both agency and client-side work and she’s helped clients of all sizes, from Fortune 500 companies to startups and non-profits. Her specialties include both B2B and B2C strategic communication, content marketing, media relations, writing, social media planning and execution, crisis communication, brand development, event planning, and internal communications/team building. Prevost previously worked as Director of Communications at Cheyenne Regional Medical Center in Cheyenne, WY, and then transitioned into agency work as an Account Supervisor at an agency in downtown Minneapolis. In 2014, Prevost founded MJP Strategic Communications to provide independent public relations consulting services. In 2019, she founded Prevost Partners with her husband to broaden their services. Prevost graduated with an M.B.A. from Augsburg College (Minneapolis, MN), a B.A. in Mass Communications with emphasis in Public Relations and News Editorial from Colorado Mesa University (Grand Junction, CO) and an A.A.S. in Radio/TV Broadcasting from Central Wyoming College (Riverton, WY). ___________________________________________ WVU Marketing Communications Today is hosted by Karen Freberg from West Virginia University which is a program on the Funnel Radio Channel.     

Tracy Asencio is an award-winning publicist who works with some of the most notable brands in the country such as, MillerCoors, Honda, Brown Forman and Red Bull, executing media relations plans and assisting with strategy development, program coordination and administration. She's an Account Supervisor for Bacardi Multicultural at TEAM Enterprises developing relevant, engaging, and disruptive Multicultural programming across the Bacardi Portfolio of brands. Tune in to hear how she's representing for minorities in marketing. Stay connected with Tracy online: Facebook: https://www.facebook.com/tracy.asencio Instagram: https://www.instagram.com/mstracyasencio/ Stay connected with us online: Facebook- http://bit.ly/2CkjhqV Instagram- http://bit.ly/2OszRfs Twitter- http://bit.ly/2RU9tcz Youtube- http://bit.ly/MakiniSmithYoutube LinkedIn- http://bit.ly/2IZZZIm Website- http://bit.ly/2PvRRSu Subscribe to our newsletter if you love the value and free stuff! Send questions to info@awalkinmystilettos.com

Mariano Pintor, Account Supervisor at McCann NY, opens up about his experience as a first generation student and how his intersectional identity has influenced his work. Hear about why it's important to vocalize your passions at work, his response to a serious family crisis having to do with ICE during one of the biggest moments of his career, his contribution to McCann's recent work for Pride, and advice for other first generation students. For more guidance from the industry, subscribe to our Weekly Email—it's a small dose of advice, delivered Mondays

Todd Unger is the Chief Experience Officer and Senior Vice President of Physician Engagement at the American Medical Association. He’s known as a transformational leader for the digital age, with the classic profile of a “productive disruptor” — and man, he has the résumé to back it up. Before his time at AMA, Todd was the CMO and Chief Digital Officer at Daily Racing Form, a 125-year-old news outlet centered around horse racing. He’s also served as the VP of Marketing at YooStar Entertainment Group; the GM of Digital and Executive Vice President at Major League Gaming; the Senior Vice President of Digital for the Time4 Media Division at Time, Inc.; the GM of Online and Senior Vice President of Brand Extensions at Lifetime Television; the VP and GM of Local and the Director of Product Management at AOL — yes, AOL as in “you’ve got mail”; the VP Account Supervisor at the Leo Burnett Company; and finally, an Assistant Brand Manager and Brand Assistant at Procter and Gamble. Oh, and have you ever heard of Yelp? Well Todd created the “AOL Local Expert” reviewing platform during his time at AOL, which was a precursor to Yelp before Yelp ever existed. He has an MBA from Harvard Business School, he’s led new business initiatives for Scope Mouthwash and Metamucil, he’s overseen commercial productions for some of the nation’s biggest brands like Sony, and he’s worked with blue-chip advertisers like Old Spice, HBO and Dr. Pepper. But don’t think all of his accomplishments throughout his illustrious career have gone to his head — Todd firmly believes that it’s always, always about the customer. Join us as our host Brian Burkhart learns about the Unger family’s “performance gene,” P&G/HBR’s incredible impact on Todd’s life and why powerful storytelling is so important in the Digital Age.

WCR Guest Podcaster, Stephanie Hansen, interviews Drew Calvert, Vice President of Innovation, Niman Ranch at the 2019 National Conference.The InterviewDrew shares a glimpse of the meat and farming industries, typically male dominated, and Niman Ranch’s 50% female leadership being a catalyst for interest in supporting women in the industry. Niman Ranch Women in Food Scholarship AnnouncementAdditionally, Drew announces the new Women in Food Scholarship that will provide one rural America young woman with a $5,000 scholarship and mentorship support from WCR- Women Chefs & Restaurateurs and the James Beard Foundation, the two organizational co-sponsors of the scholarship.Niman Ranch MissionNiman Ranch and its network of U.S. family farmers and ranchers raise livestock, humanely and sustainably to deliver the finest tasting meat in the world.Niman Ranch works with one of the largest networks of small, independent U.S. family farmers and ranchers – over 720 and growing.All Niman Ranch animals are raised outdoors or in deeply bedded pens. We lead the industry in sustainable and humane agricultural practices.Niman Ranch raising protocols were developed with the help of animal welfare expert Dr. Temple Grandin, and are the strictest in the industry.Drew Calvert, VP of InnovationDrew Calvert received her Bachelor’s Degree in Sociology from the University of Texas – Austin, close to where she grew up. She started her career with Pricewaterhouse, in San Francisco, but a love of food lead her to change careers and attend culinary school. Since making that decision 20 years ago, Drew has touched many aspects of marketing and communications within the food industry. She worked with PBS chef Martin Yan and was involved with two television series as a culinary producer, developing restaurant concepts, testing recipes for cookbooks and planning events. She has held marketing positions at Whole Foods Market, a leadership role as Account Supervisor at the natural foods PR firm Fresh Ideas Group and worked in sales for the wine industry. Through all these experiences, Drew brings comprehensive expertise of retail and food service marketing and culinary expertise to the Niman Ranch team where she develops new and emerging channels for brand growthSupport the show (https://womenchefs.org/donate/)

Executive Director of the Builders Guild of Western Pennsylvania Jeff Nobers joins Tim to talk about the rising career opportunities for people without four-year degrees, and who don’t mind rolling up their sleeves and going to work. https://traffic.libsyn.com/shapingopinion/Future_of_Work_auphonic.mp3   If you were to have a baby today, one of the first questions someone might ask you is, “When are you going to start saving for college?” It’s generally assumed today that everyone has to go to college, and if you don’t well, it’s not good. At the same time, we also hear talk about how robots and artificial intelligence are going to replace millions of jobs, especially white collar jobs. The future of work. College costs continue to rise. College graduates enter the work force with so much debt that in some cases, they are putting off getting married, starting a family, buying a house. The American dream is on hold. Last fall, the Washington Post reported that – “Well-paying jobs that don’t require a college degree are multiplying at the fastest rate in three decades, offering more Americans a path to the middle class. “ The newspaper cited a report from Georgetown University that found there are now about 13 million jobs nationwide that require only a high school diploma and pay at least $35,000 annually. This is a higher wage than most entry-level service roles. The Builders Guild of Western Pennsylvania is a unique, non-profit labor/management initiative, representing 16 building trade unions, eight affiliated general and specialty contractor associations, and the Pittsburgh Construction & Building Trades Council. The Builders Guild is a positive forum for labor, management, and community relationships, and fosters a cooperative and productive climate for regional commercial construction development. Links The Builders Guild of Western Pennsylvania Blue Collar Jobs Tracker Blue Collar Worker Shortage Turns U.S. Labor Market on Its Head, Bloomberg Blue Collar Workers are No Longer Singing the Blues, The Conference Board About this Episode’s Guest Jeff Nobers Jeff Nobers joined the Builders Guild in his current role in February 2017. He brings an extensive background in media and public relations, crisis communications, marketing communications and community relations to the position. Among his goals for the Builders Guild is to expand the public knowledge of construction trade unions and contractor associations, heighten the awareness of career opportunities in the trades, and promote the benefits of union construction. Prior to joining the Builders Guild, he was the Vice President of Public Relations and Marketing for the 84 Lumber Company. As the company’s lobbying representative to the National Association of Home Builders Jeff played a key role in the passage of the housing mortgage tax credit act which helped to spur the housing market recovery. Previously he was Vice President of Media and Public Relations at Brunner, Inc., where he developed the agency’s first ever media training and crisis communications programs for clients. Previous experience included: Sr. Account Supervisor/Public Affairs & Crisis Communications at Burson Marsteller; Media Relations Director at Hill & Knowlton PR; and Sr. Account Supervisor at Ketchum Public Relations. A 1979 graduate of Duquesne University with a BA in Journalism, he is married with two children and resides in McMurray, PA. His interests include surf fishing, reading and family traveling.

On this episode, Lloyd sits down for a one on one chat with his mentor Jason Greenfield, Account Supervisor at The Marketing Arm. Listen in as they talk about humble beginnings, agency life, and find out how Jason brought Lloyd into the world of Experiential Marketing.

I recently took Friday off for a personal mental health day to reset and recharge. The past few months have been some of the most rewarding and challenging I've experienced in my career so far as I adjusted to my new role as Account Supervisor. I entered a new world of management that I wasn't previously familiar with. Though I've accomplished a lot over these months, it certainly hasn't been easy and over the past few weeks I started to feel like I wasn't doing my job well enough. Self-doubt is something I've struggled with over the years so I knew when Marcella recommended me to read You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, it was exactly what I needed. Author Jen Sincero provides a witty approach to learning how to love yourself and attracting the people and energy you need in life in order to embrace your inner badass. The book starts off with some high-level, feel-good advice but eventually taps into actionable takeaways you can incorporate into your every day. A few of my favorite messages and exercises include: Make enjoying your life a priority Ditch the self-deprecating humor Forgive yourself Take advantage of opportunities when they present themselves Find a cause you care about and give to it every month (however you can, whether by money or time!) Compliment your peers and others Though these may seem obvious to you, I promise that the sentiments go much deeper. Listen to Marcella and I discuss these topics and more in this week's episode of Creator's Block!

Reza Ladak: Reza Ladak is currently an Account Supervisor at Harrison and Star, an advertising agency for the pharmaceutical and healthcare industries. He specializes in developing and executing strategic and tactical marketing plans for some of the world's leading Pharma and BioTech companies, focusing on the areas of Oncology and Neurology. Reza has a Bachelors of Sciences degree in Pharmaceutical and Healthcare Business from the Univeristy of the Sciences in Philadelphia. He has over 8 years of experience, working with clients ranging from corporate, non-profit, and advocacy settings. Amina Al-Sadi: Amina Al-Sadi got her start in radio at KUOW, Seattle's NPR affiliate station, as a Weekday High School Intern in 2007. After finishing her degree at the University of Washington, she returned to call-screen, volunteer, intern, fill-in, and produce for the shows Weekday and Week in Review. She helped launch KUOW's daily news show The Record in 2012. Amina was a RIAS Berlin Fellow in 2016. She is interested in how policies and technology are changing our lives and culture. She likes to explore the curiosities of the changing Puget Sound region in the stories she tells as a producer for The Record.

Have you ever had a challenging week only to realize later that the conversations and obstacles you faced pushed you to do and be better? This was one of those weeks for me. I've had some tough conversations with team members both on and off my POD, and while it's never fun to have challenging discussions, I know we’re growing because of it. I’ve mentioned on past episodes before but I recently moved into a managerial role as Account Supervisor, managing a team of 6 Account Executives. Since I was an Account Executive before, I feel I have a deeper connection and compassion to the issues and concerns they face. That doesn't automatically make me a good manager though. Having an honest and true connection with your manager where you can share your thoughts and feel like you're making a difference doesn't happen overnight. It's something we all must work towards. I recall the days of feeling like my voice wasn't being heard and questioned whether I was truly valued in my role and at my company. We're fortunate here at IMPACT because we are provided with trainings and resources to coach us on how to effectively communicate with all team members. Marcella, Vin and I discuss what we've learned to help ensure you can speak with your manager and have your voice heard. Because after all, I truly believe it's because of tough and honest conversations that I am stronger and more confident in my current role -- ultimately enabling me to lead a team myself.

We've all seen brand partnerships all over the place – from Target's collaboration with Missoni to Kanye West's partnership with Adidas. But as a wedding business, how can you leverage a brand partnership? In this episode of the This Week In Weddings podcast, we're chatting all about brand partnerships and how even small businesses can think about growing their brands with valuable collaborations.   About our guest:  As Head of Brand Content at Shutterfly, Amber Harrison oversees the content strategy for all of Shutterfly Inc., including Tiny Prints, the Wedding Shop and flagship Shutterfly. In this role she is responsible for the strategic development of influencer relations, content creation and amplification, organic social awareness, UGC and brand partnerships.  Previously, Amber headed up all communications for Wedding Paper Divas (now the Wedding shop by Shutterfly) where she established successful strategic partnerships with high profile industry experts, including wedding planner Mindy Weiss, designer Claire Pettibone and reality star Whitney Port. She created visibility for the brand through celebrity wedding celebrations, such as Sofia Vergara & Joe Manganello’s and Tara Lipinski & Todd Kapostasy’s. Through her work as a writer, interviewer and producer, Amber is known as a modern authority on relationships, wedding trends and etiquette guidelines. She developed and hosted a weekly web series called “Small talk. Big day”, which has accumulated nearly 2 million views to-date. Through the series, Amber offered couples and their families practical advice and insights for the wedding planning process and interviewed industry influencers. For nearly two years, she wrote a weekly etiquette and advice column, Manners Mondays, for Huffington Post. Amber’s expertise and advice is regularly featured in wide variety of national media outlets including the Today Show, ABC News, Good Morning America, E! News, FABLife, Glamour, Brit & Co., Bridal Guide and Inside Weddings. Prior to Shutterfly, Amber was an Account Supervisor at Edelman, the world’s largest communications firm. There she created and managed public relations programs on behalf of clients such as Orange France Telecom, Adobe Systems Incorporated and others. Amber came to Edelman from Zazzle.com where she developed a celebrity-endorsed cause-based marketing campaign that increased the company’s market share by nearly 15%, moving the company ahead of a major competitor. Working with The Birthday Party Project, which aims to bring joy to homeless children through the magic of birthdays, Amber brought the monthly celebrations to two new locations —San Francisco and Silicon Valley— and established awareness and support within the local communities. Amber studied Musical Theatre at Ithaca College and acting at The New Actors Workshop in New York. Her first job was in a touring production of Pippi Longstocking, in which she played the role of Annika.   In this episode, listeners will hear about: Brand partnerships and how they come to be The why of partnering with another company or brand Things to keep in mind when considering partnership opportunities Viewing styled shoots as partnerships How even small businesses can partner with larger brands Considering what you have to offer and what you have to give in a brand partnership situation     Want to connect with Amber? On the web: The Wedding Shop by Shutterfly Amber Harrison: Instagram Wedding Shop by Shutterfly: Facebook / Instagram  Shutterfly: Facebook / Instagram / Twitter   

The past couple months have been very exciting for me at IMPACT as I transitioned to a new role of Account Supervisor. In addition to being the point person for a select few clients, I now manage a team of six Account Executives.  Without even realizing it, this new role and added responsibility has been something I've been working towards for a while now, all stemming to what I consider my passion in my career: helping people.  Though "helping people" is a super generic passion to claim, it's something that encompasses so many aspects of my life. But determining that passion, honestly, has not come easy... and that's OK.  All too often we are pressured to follow our dreams and pursue our passions, but what happens when we don't really know what our passion is? My first job out of college was as a copyeditor for a small shopper marketing agency where I worked on in-store offers for Kraft Foods. Though I learned a lot in this role, I will never forget the day my Mom asked me how things we're going and I broke down in tears saying "I will never care enough about macaroni and cheese!" I realized I lacked passion and actually questioned if I would ever find it in my career.  Though that was a scary realization, it taught me how to be successful in the moment and identify my passion later in life.  Join Marcella and I as we navigate the rocky road of finding passion in your career and explain why it's OK to not always have one particular passion defined. 

Light has more than two decades of experience in wine industry communications. Prior to forming Nancy Light Public Relations in 2003, she was Vice President of Public Relations for Robert Mondavi for seven years, acting as chief communications strategist and managing public relations programs for the company and its portfolio of 16 wineries and labels. Light was responsible for communications programs for the launch of ten new labels, including international joint ventures, during a period of intense growth and expansion in the US and key export markets. She also managed press activity for family and key company executives and served as spokesperson on promotional, business and industry issues. This direct experience augments the broad view of the industry that Light gained as Wine Institute Communications Director and in her previous positions as Account Supervisor for Shelly Berman Communicators, a public relations and advertising agency, and as Public Relations Manager for Kobrand Corporation in New York, where she started the company's first in-house PR department in the 1980s. Wine Institute is a public policy advocacy group representing 637 California wineries and affiliated businesses responsible for more than 80 percent of the nation's wine production and 90 percent of U.S. wine exports. Light replaces Kari Birdseye who departs the organization and plans to remain in the wine industry.

Nicole Caravella is an Account Supervisor and Senior Project Manager at Gatesman, a marketing agency in Pittsburgh, Pennsylvania.

We talk to Minneapolis based Accounts Director Amy Jo Preisler about how she got started in the advertising industry. 0:54 Where she came from 1:23 Whats the difference between advertising and marketing? 4:03 Discussing the Account Supervisor job 4:14 How did you get started? 6:25 "They took a chance on me and here I am" 7:47 "you learn best on the job" 8:01 "I thought I would be a designer" 8:23 I felt more creative thinking about the strategy" 9:17 What are some of the reasons you would pick a medium for advertising 10:17 Has the strategy changed with social media? 12:08 Advice for interview for jobs 13:51 "don't be afraid to show your personality" 14:10 What are your thoughts on "personal branding" 15:12 Progressing in the industry by taking jobs in other agencies. 16:54 Discussing Millennials 17:38 Whats it like working with clients? 18:47 "You have to work on trust" 19:39 "I do my research by talking to people" 21:00 "When you are starting out, you need to learn everything you can from your boss, your job... when you feel like you've learned it all thats when Its time to move on" 21:36Talking about moving on from Amy's first job to her second job 25:09 How do you find a new job? 26:31 How did you get a recruiter? 27:32 What should Hannah do with her life? 30:07 "See if you can find someone to be your rep" 31:18 "This is where I start to create a spiderweb" 32:25 Reinventing herself as a pilates teacher 35:04 "I realised I was trading one stress for another" 35:28 Where do you want to end up?

Jenn Foster and Melanie Johnson interview women business owner Lisa Holmes.  Lisa has been in the advertising agency world for over 25 years. Lisa Holmes has been named one of Utah's  Top 25 Women-Owned Business owners. Presenter and workshop leader at professional association meetings and conferences. Teaches healthcare marketing at a university level. Regional Marketing Director, Western Institute of Neuropsychiatry; Account Coordinator, Account Executive, Account Supervisor, Vice President, President and Chief Executive Officer, Holmes & Co.

Analysa and Farin of Wieden + Kennedy sat down together to talk about hurdles like overcommitting yourself and building a position that didn't exist before, what it's like to work at W+K, how a banana piano produced by the agency made it onto Jimmy Fallon, and leaning into their identities as women of color. So much advice and laughing in this episode—enjoy! Heads up: There's a little bit of rumbling from a rolling cart that went by the room we were recording in at the very beginning, and the sounds of a sound check for the agency's holiday talent show at the very end.  We Are Next has so much in store for you in 2018! From new resources to more ways to soak up advice from the industry. Make sure you don't miss anything by subscribing to the We Are Next Weekly.

Suitscast 002 What happens to agencies during economic downturns? How can you inspire your creative team instead of just passing down menial project details? Should you consider mentoring (or being mentored by) another Suit? Above are some of the topics covered in this fantastic discussion with Tom Smigielski, an Account Supervisor who brings 20+ years of agency & account management experience to today's episode. Get in touch with Tom: toms@ndp.agency Watch Shine: The Legacy of Roanoke’s Ad Men and Women: https://vimeo.com/191185195 This podcast is powered by Pinecast.

Steve Wanczyk, Account Supervisor at Braithwaite Communications, joins host Americus Reed to discuss a recap of the Biggest Brand Blunders of 2017 and Crisis Communications Tips for the New Year on Marketing Matters. Happy Holidays! See acast.com/privacy for privacy and opt-out information.

The Total Tutor Neil Haley and Peter Elvidge will interview Celebrity Eve Austin of "Lola Does Manhattan". Lola Does Manhattan is a comedic web series that follow the adventures of Lola, a sassy, single, Baby Boomer trying to find herself and a little love along the way in New York City. Always accompanying Lola on her adventures is Heidi, her inner self, her inner voice, that voice to which we all should listen. EVE AUSTIN (Creator/Actor/Writer/Producer): Eve is an Actor, Writer and Visual Artist. Recent credits include lead roles in NY THEATER; The Taste of It, American Maccabe, The Pelican presented in venues such as Urban Stages, McGinn/Cazale, Dramatists Guild. Roles in INDIE FILMS American Fango, Unexpected, The Library, The Birthday Party. TELEVISION; As The World Turns, One Life To Live, Guiding Light.  WEB SERIES; Cold Feet aka Fully Engaged, Bad Kitty.   Prior to her 'show business" career Eve worked  as Account Supervisor and Media Director at various  Ad Agencies. as well as a stint as Advertising Director for Diane Von Furstenberg. She holds a BFA having attended Syracuse and Hofstra University' as art major.  

This week, Chris Boyer is joined by Jared Usrey, Creative Technologist, and Libby Werner, Account Supervisor, at ReviveHealth to discuss some of the latest trends in digital and personalized marketing. From the lack of trust that consumers have in sharing health data with Apple and Google, to patients not having a problem merging their social media accounts with their medical records, it’s clear that the marketing landscape is changing dramatically. Libby, Jared and Chris analyze the challenges from both a patient and a healthcare professional angle. They end the podcast with a discussion of their favorite Thanksgiving dish. A must listen!

Today's guest joining us on the Join Up Dots free podcast interview is a woman who loves nothing more than ensuring high performing teams in organisations across the world. She believes that all teams should be well oiled engines, lubricated by honest and meaningful communication between its members. This is the mission of her San Francisco based company Double Forte, which over the last few years has positioned itself as one of the key companies to turn to in the event of a company needing to find ways to up its game. What is interesting with this lady is although she has created this company, and so is in effect an employee, at her core she is quite obviously an entrepreneur with hustle muscle running through her big time. Starting her working life back in 1988 as the Account Executive to the Account Supervisor for The Weber Group, she moved through quite a few positions quickly, as her ambitions forced her to find her true calling. And it seems now that she has found it, and with her acclaimed book "Millennials & Management: The Essential Guide to Making it Work at Work", where she shares what's she's learned from leading big, medium and small teams and companies over the last 20 years selling well, her history seems to be connecting nicely. Or said in another way it appears that she is well and truly joining up her dots. So when she joined the work force back in 1988, did she have a plan to lead her to where she is today, or has it occurred organically over the years? And are there common themes that she finds time and time again with non-producing teams? Well lets find out as we start joining up dots with the lady that says "I'm a straight talker who doesn't hold too many punches, although I try to be pleasant about it." the one and only Lee Caraher  

Today we shined the light on Ogilvy VP Robyn Cobb, Ogilvy Account Supervisor Jacob Hawkins, And Hometown Health's Brooke Fritz. A special shout out to our new sponsor – the Business Marketing Association – Atlanta Chapter.  Please go to their website to register for their monthly events www.bmaatlanta.com/events/. Also . . . if you know of a business in Atlanta that we should know about, please email Amy Otto at Amy@ atlantabusinessradio.com and we’ll invite them to appear on the show.

Brandy speaks to Amalie Vandelier, an Account Supervisor with Ketchum in New York, about the PRSA Silver Anvil Awards called Flight of the Penguins which involved FedEx and the Audubon Society which involved returning penguins to a New Orleans aquarium .