Podcasts about account supervisor

Great marketing does not start with your product. It starts with your customer. In this conversation, I speak with marketing strategist Scott Hornstein about why storytelling, customer research, and trust are the real drivers behind successful brands. Scott shares lessons from decades in marketing, including his work with IBM and major technology launches, and explains how companies often fail when they focus on themselves instead of the people they serve. You will hear how listening to the voice of the customer can reshape messaging, build trust, and unlock growth. Scott also reflects on entrepreneurship, resilience, family, and the mindset required to get back up after setbacks. I believe you will find this conversation both practical and encouraging as you think about how relationships and trust shape business success. Highlights: · Creativity in Queens – Scott reflects on how music and culture shaped his early creativity.04:10 · From Literature to Marketing – His love of books leads him toward storytelling and marketing.12:57 · Learning to Experiment – A mentor teaches the value of trying ideas and learning from failure.20:46 · The Customer as the Hero – Scott explains why marketing must center on the customer.31:48 · Customer Insight Drives Messaging – Research helps reshape a company's message and market entry.41:23 · Resilience Through Setbacks – Scott reflects on perseverance in life and business.50:59 Top of Form Bottom of Form About the Guest: I currently live in Reston VA, my wife and I having moved there to be close to our 2 daughters and our 2 granddaughters. I am an independent business consultant specializing in storytelling – which embraces marketing, research, and content. Family is the most important thing in my life and it has taught me that lasting relationships, business and personal, are steeped in empathy and commitment. I was born in Manhattan on July 25, 1950. My parents soon moved the family to the up-and-coming borough of Queens. I attended the public schools in and around Forest Hills.  Writing was always my goal. I graduated NYU as an English major.  Upon graduation I traveled, then pursued my (naïve) dream of living as an artist – as a writer, an actor, and a musician. I wrote plays for the brand-new cable industry, wrote for a movie-making magazine, was in several off-off Broadway plays, worked as a pick-up musician. I helped in the office for a former professor to earn subway money. Got tired of starving to death. Took a job with CBS in the Broadcast Center, pulling together the Daily Log for the local station. Then, got hired to answer Bill Paley's mail. Then, I was hired as a marketing manager for Columbia House where I got some of the best advice – keep going. I met this guy from my neighborhood while commuting to my job in Manhattan. Turns our he worked for Y&R and said they were looking for someone. I interviewed and jumped over to agency-side work as an Account Executive, then Account Supervisor, then, going back to my roots, copywriter and eventually Creative Director. The entrepreneurial life has been a roller coaster, but I have been blessed to work with some brilliant people in marketing and sales, and some great companies. It allowed me to understand how I can really help my customers become successful in the long-term. Ways to connect with Scott**:** LinkedIn Medium www.hornsteinassociates.com About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Well, hi everyone, and welcome once again to another episode of unstoppable mindset today. Our guest is Scott Hornstein, although when he came into the Zoom Room, I said, is it Hornstein or Hornstein? And of course, he also understood, because we're both of the same age, and are both fans of Young Frankenstein, who always said that his name was really pronounced Frankenstein. But you know, you have to have to know Gene Wilder for that. But anyway, if you haven't seen that movie, you got to see it. Mel Brooks at his best, but Scott is a marketing person and specializes a lot in storytelling, which fascinates me a lot, because I am a firm believer in storytelling, and I know we're going to have a lot of fun talking about that today. So Scott, I want to welcome you to unstoppable mindset. We're really glad you're here. Scott Hornstein  02:20 Thank you so much, Michael. I have to start by saying I have great respect for your work, and this is really quite a privilege for me. Thank you very much. Michael Hingson  02:32 Well, thank you. You're a long way from where you were born, in New York, in Manhattan. Now you're in Reston, Virginia, but that's okay. Well, you're not that far. It's just a short train ride, a few hours. Scott Hornstein  02:41 I That's true. That's true, although with that particular train, you can never be sure exactly how long it's going to be good Michael Hingson  02:52 point, yeah, yeah, good point. It is one of the things one has to deal with. But that's okay. But, you know, I've taken that train many times, and I've taken the the Metro liner as well, and also just the regular train. And I like the trains. I enjoy the train. I wish we had more of them out here. Scott Hornstein  03:15 I do too. I when it a long time ago in business, when I had a client here in DC, and I was living in Connecticut, I started taking the train, and it was so superior to flying. Oh yeah. And then recently I was, as I was mentioning to you, I was in Germany and taking the trains there is just wonderful. It's so superior. Michael Hingson  03:47 Yeah, I wish we would have more of them out here. If I, for example, want to take a train to San Francisco from where I live in Victorville, the only way I can do it is to take a train at roughly four in the morning to Los Angeles and then transfer on a train to go to San Francisco, which is no fun. I'll fly because it's it's kind of crazy, but I like the trains, and wish we wish we had more of them all over, and wish more people would use them. It's a lot better than driving, and it's a lot more pleasant. When I lived in the east, there were any number of times that I knew people who would travel from like Bucks County in Pennsylvania to New York Wall Street people, and they would go two, two and a half hours on the train every day and back again. And they formed discussion groups or other sorts of things. They they made it a part of their regular day, and it was there was nothing to them to do that. Scott Hornstein  04:54 And to them, I say, God bless. I am not in love with commuting, right? Yeah. Michael Hingson  05:00 Well, I understand that. I appreciate that, but they, they did well with it, and so good for them, or, as I would say in Australia, good on them. But you know, well, why don't we start tell us a little bit about you, maybe growing up in the early Scott and all that stuff. Let's start with that, sure. Scott Hornstein  05:21 First one brief aside about Young Frankenstein when I was living in Connecticut, I would go to the theater in Stanford, and for one performance, my tickets were at the will call, so I went up to the ticket booth, gave them my name, and the woman be on the other side of the iron bars keeps throwing her head to the side, wanting me to look over to my left, and I finally look over to my left, and there's Gene Wilder. Oh my gosh. What an enormously tall individual, very gracious, very nice. In any case, yes, Michael Hingson  06:06 with him, did you? Did you talk with Scott Hornstein  06:09 him just for a moment, just for a moment, you know, just Mr. Wilder, how nice to meet you. And he said a couple of nice things. And that was about it. Still, we all went to see the to see the show. Still, it was quite a thrill for me. What show I do not. Oh, that was, oh, no, excuse me. That was the the madness of King Charles, madness of King George. King George. But he was quite mad, and the play is excellent, excellent. Well, anyway, in any case, I grew I was born in Manhattan. I spent the first couple of years of life on the west side. I don't remember much of that. But my parents quickly moved us out to Queens, which at that point was rather undeveloped. You could get a lot more for your money, and we have lived in an apartment building. And around our apartment building was nothing but empty lots. It was just not developed yet. But it was a great place to grow up because the there was so much going on in those years and so much so much music that was going on. The first recollection I have, in light of all the talk about vaccines and healthcare and all of this is I really remember that polio was a real thing there, and I remember kids with the braces on their legs. And I remember that when one of my friends got chicken pox, that the mothers would get us all together and have a play date so that we got chicken pox too. Okay, but it was, Michael Hingson  08:20 I'm sorry, remember, I remember getting the polio vaccinations, even starting in kindergarten, Scott Hornstein  08:24 yes, yes. And it was such a remarkable thing at that time. We all thought it was like a miracle. And, and Jonas Salk, I mean, he was like, such a hero, yeah. The other thing, so I, we were out in Queens, in an area that's the larger area is called Forest Hills, and it was, it was a great place, because the the whole museum, whole music scene was just exploding. So I'm moving on until my junior high school and high school years, and it was just all over the place. Yes, we were playing in bands, but also there were these wonderful venues to go to. And there was the subway. If my parents only knew where I really was, we would get on the subway, go down in the village, go to all the cafe bar Gertie spoke city, all these places to hear the this wonderful mind changing music. And by mind changing, I don't mean drugs. I mean mind changing that it was, it was just everything in life. Michael Hingson  09:57 And there's nothing like hearing a lot. Music, Scott Hornstein  10:01 even to this day, it's my very, very favorite thing to do. Yeah, and so many musicians and artists came out of that area. I not being one of them. But it was so exciting. Michael Hingson  10:27 I remember when we lived in New Jersey, and I would commute into New York. I heard, for example, even then, and it was in like 96 to beginning of 2002 Woody Allen on Monday night would play his clarinet somewhere. And less, less, Paul was still doing music and playing music at the meridian ballroom. And you can even take your guitar in and he would sign it for you Scott Hornstein  10:55 the it was Joe's Pub. Woody Allen would right. And I went there a couple of times to see him. Of course, it was so pricey that we had to kind of sneak in have one beer, yeah, Michael Hingson  11:16 but still, it was worth doing. Scott Hornstein  11:19 And then they Yeah, and they were great clubs. I think that was, there's certainly the blue note for jazz that I went to a lot. And then there in Times Square, there was iridium, which was where I was able to see Les Paul, right? And many of those greats. Michael Hingson  11:42 Yeah, I never did get to go and get my guitar signed, and now it's too late. But oh, well, do you play? I play at it more than anything else. My father, I think, even before the war, before World War Two, or somewhere around there anyway, he traded something and got a Martin grand concert guitar. Oh, still, I still have it. That's wonderful. What a wonderful sound it is. Scott Hornstein  12:15 What a wonderful story. Yes, I play as well. I And growing up very early on, I decided I wanted to be Ricky Nelson. Oh, there you go. But I quickly learned that I was not going to be Ricky Nelson. However, the guy that was standing behind him playing guitar, now that might be something that I could do. So yes, so I picked it up, and I played in all the bands and then, which quickly taught me that I was not cut out for rock and roll, that I wasn't very good at it, but it led me into many other avenues of music, certainly listening, certainly being part of that scene, I'd go see friends of mine who could play well rock and roll and And that was so exciting for me. And then I, I played in pickup bands through college. So on a weekend night there would be a wedding, Bar Mitzvah, and this guy, I forget his name, piano player, he he got all the gigs and Howie was the first choice for guitar, and if Howie wasn't available, they'd call me. Michael Hingson  13:47 There you go, hey. So second choice is better than no choice. Absolutely. Scott Hornstein  13:54 I i enjoyed it thoroughly and that they paid me money to do this. There you go, right, inconceivable to me. Michael Hingson  14:05 So what did you major in in college? Scott Hornstein  14:10 Well, I started off majoring in biology, and there you go. And why I chose biology is is a mystery to this day, it didn't last long. I cycled through a number of things, and I graduated with a degree in literature, in English, particularly American literature, which is not quite the same as learning a trade. But you know it, it was consistent with with who I was at that time. I was the guy who, if he went out the door, would have two books with him, just in case I finished one. I didn't want to be left at sea, so a voracious reader couldn't stay away from the theater. So it was very consistent with who I was and and it was good for me, because I think through things like like literature and fiction and biography, you learn so much about the world, about how different people are confronted with challenges, how they process their lives, how they overcome these challenges or not or not, it just exposes you to so much. Michael Hingson  15:49 Yeah, and so I'll bet you had some challenges finding some sort of real, permanent job after getting a degree in English? Scott Hornstein  16:03 Yes, I did. But when I got out the idea of it didn't cross my mind that people actually would not earn a great living by being just an artist. What did I want to do? I wanted to write. I wanted to be involved in music. I wanted to act. I did all these things until the point when I got thoroughly fed up with being poor, with not having a dime in my pocket. Ever starving to death is, is sort of what you would call it. Yeah, yeah. You know, I did. I have modest success. Yes, I was able to keep myself off the streets, but no, it was no way for a career. It was no way to even be able to afford your own apartment, for gosh sakes. So I from there i i had done a lot of promotion for the different things that I was involved in, trying to get audiences, trying to get awareness of what I was doing, and that led me to have some contacts inside of CBS. And when I started looking for a job, I started talking to these folks, and they offered me a job. So here I was, and actually gainfully employed. Michael Hingson  17:44 What was the job? Well, I Scott Hornstein  17:47 was sort of a gopher for my first job. Mostly what I did was type, but I do have one good story for you. So I was down in the depths of the CBS Broadcast Center, which is all the way on the west side of 5017 and it's an old milk factory, so which they had converted to broadcast purposes. And so there were long holes, and the halls would always slope down. And there was one day where I was late for a meeting, and I came running down the halls, and there are always these swinging doors, I guess, for in case there's a fire or something, and I'm bursting through the doors, and I go running, and I burst through the next set of doors, and I'm running, and I burst through the next set of doors, and I knock this guy right on his bum. I pick him up, I dust him off. I say, I am so sorry. He says, Don't worry about a thing. It's all fine. I continue running. A friend of mine grabs me and says, Did you see Paul Newman? Michael Hingson  19:10 There you are. Scott Hornstein  19:12 So I have the unique entry on my resume of knocking Paul Newman to the ground. Michael Hingson  19:22 I Well, at least he was civil and nice about it. Scott Hornstein  19:26 He was very nice about it, though. Yeah, so I worked there and then through my writing, because I was writing for a film magazine at night, which, of course, didn't pay a cent, not a cent, but I got to go to all the premiers, and I got to meet all the people and interview all the people so whatever. So through that, I was able to go over to the main building and answer letters for Bill Paley, who was the. Michael Hingson  20:00 Chairman, Chairman, I said, Yes, right, Scott Hornstein  20:02 and it was my job to explain to everybody why Mr. Paley, I never called him, Bill, never, nobody, no, no, why he was right and they were wrong. That was my job, and that I did that for a little while, I can honestly say that I enjoyed having money in my pocket, but that was not the most fulfilling of jobs, and from there, I was able to go over and get my first marketing position, working for the Columbia record and tape Club, which was part of CBS Records at that time. And when I Ben or Dover was the president of Columbia House at that time, and when he made me the offer, he gave me one of the great life lessons that I've I've ever had. And he said, Scott, if you sit in your office and you do exactly what I ask you to do, and you do it on time, and you do it perfectly, we are not going to get along. But if you are out there and you're trying this and you're trying that, and this works, and that doesn't work, but you get up and you keep trying, we're going to be fast friends. Interesting. Yeah, yeah. That's something that has stayed with me my whole life. One of the great pieces of advice that I've ever gotten, Michael Hingson  21:57 well the for me, what's fascinating about it is thinking about how many people would really do that and allow that to happen, but it's really what more people should be doing. I've I've always maintained that the biggest problem with bosses is that they boss people around too much, rather than encouraging them and helping them and using their own talents to help people be more creative. When I hire sales people, the first thing I always told them was, well, the second thing because the first thing I always told them was, you need to understand right up front if you're going to sell here, you have to learn to turn perceived liabilities into assets. And that's got a story behind it. But the second thing that I always talked about was my job isn't to boss you around. I hired you because you convinced me that you're supposed to be able to do the job, and we'll see how that goes. But you should be able to but my job is to work with you to figure out how I can use my talents to help you and to enhance what you do to make you more successful. And the people who got that did really well, because we usually did things differently, and we both learned how to figure out and actually figure out how to work with each other and be very successful. But the people who didn't get it and wouldn't try that, generally, weren't all that successful. Scott Hornstein  23:26 Not terribly surprised, sir. You know, I think that people miss the the humanity of all this. And that if we bring our respective strengths and work together, that it's going to be a more complete and more successful whole than if I try and dominate you and tell you what to do, right, just that hasn't been a successful formula for me. I have never done well with people who tried to tell me exactly what to do, which is probably why I went out on my own. Probably why, in the greater scheme of things that I I did well, working for people from Columbia House. I met this guy on the train, and we got friendly, and he said he worked for an advertising agency, and they were looking for somebody would I be interested in interviewing? And this was with the young and Rubicon. And I did get the job, and I did work my way up to an account supervisor. And then i i said, i. Hate this, and I went back to be a copywriter and worked my way up to be a creative director. But, you know, I went on my own on January 1 of 86 and it was like a liberation for me, because at that point there was a new a new president of the division that I worked for, and he was not a nurturing individual. He was more of the dominant kind of you'll do what I tell you to do. Didn't sit well with me at all, and I had the opportunity to go on my own. So I I packed up my dolls and dishes, and I walked in on January 2, and I said, Bill, I quit. Michael Hingson  26:02 There you go. Was it hard for you to do that? Scott Hornstein  26:11 You know, at that point? So I here I am. I'm a creative director. I got the office on Madison Avenue, and I'm doing freelance all over the place, not only because it was extra money, but because it was it was fueling my creativity. It was giving me something back. It was fun. And I really like to have fun. I have so much fun working with people and that interaction that that humanity, the spark of humanity. So I was doing a lot of freelance, and I wrote this proposal for this one design group who was near where I was living at that time, and it got sold. So they said, Do you want to you want to work on it? And at that point in my life, I didn't have any responsibilities. I had a studio apartment there that was real cheap. And I said, If I don't try this now, yeah, I don't think I'll ever try it. So that's what I did. I quit, and I walked out the door into the great unknown, Michael Hingson  27:39 and the entrepreneurial spirit took over. Scott Hornstein  27:43 It did, and it worked well for about six, seven months, and then we got to the summertime, and I couldn't get arrested for a while. But you know, you have to take it one day at a time. And I figured, all right, well, let's just be open and network and see what's going on. It's not the time to quit. It's not the time to go back and get a job. And I was fortunate in that I was sitting at the desk one day, and this one guy called me, and I had met him before his folks ran one of the biggest, or actually the biggest, telemarketing agency in New York at that time, and I had met, met this fellow, and he said, I got this project. I've been asking around for creative source, and three people gave me your name. So I figured, well, let's go talk. And that turned into a very, very good situation for me, it gave me a lot of responsibility and a lot of leeway to take all the things that I had learned and put them in service of my client and I had a ball. I loved it. The only thing I didn't love was the and I did love this for a while was the constant travel. Now, everybody doesn't travel, and they're all sitting in their rooms at home, looking at screens. But that was that was a great opportunity for me to to spread my wings and to take and I learned so much one of the. Initial assignments I had was for IBM and IBM at that time was, was Mount Olympus. Oh my gosh, working for IBM, and I worked in tandem with this research group. We were all working on the introduction of the IBM ThinkPad and what these folks, they had a methodology they called voice of customer research, which was a qualitative research we're talking to decision makers from a carefully prepared Interview Guide to come up with the attitudes, the insights that we could put together to to come up with a solution. And I was fascinated by this of how to tap into what what the customer really wants by talking to the customer. How unusual. Michael Hingson  31:16 What a concept. Oh yeah. I mean Scott Hornstein  31:19 then and now, it's still the operative phrase of this would be a wonderful business, business, if it wasn't for all those annoying customers and and this just turned that on its head. That's another thing that I learned that has stayed with me through my entire career, is that for the the storytelling, and what I mean by storytelling is, is two things. Is, first, you know all your stories are going to come from what you consider to be your brand, but if you're not developing your brand according to the wants, the needs, the desires, the expressed future state that your Customers want, then then you're wide of the mark. So I was able to bring this in, and I think do a much better job for my customers. Now, the way that relates into storytelling is that you're you're able to take what you do and put it into the story of how your customer succeeds with the hero in the hero's journey, is Michael Hingson  32:55 your customer, your customer? Why do you think that is such a successful tactic to use, Scott Hornstein  33:02 because everybody else is completely enamored of themselves. When other companies craft their their brand, it's mostly because why they think they are special and what their vision tells them is their future. And quite frankly, most customers really don't care when, when a new customer first confronts you and your brand. They ask three questions, who are you? Why should I care? And what's in it for me? And if you can't answer those, if the story that you tell whether complete or in fragments or in in different parts according to where they are on their consideration journey. It doesn't resonate. It doesn't resonate. Hey, I have the best technology out there. I have brilliant people working on this technology. And guess what? Your technology? Somebody will eat your technology in 18 months, and I don't care, I want to know. What does it do for me? Michael Hingson  34:28 Yeah, as opposed to saying, After asking enough questions, I have technology that will solve this problem that you have identified. Let me tell you about it. Is that okay? Exactly? Scott Hornstein  34:44 Yeah, exactly. And as odd as it sounds, that helps you to stand out in the field, in a crowded Michael Hingson  34:55 field, it does, but it's also all about the. Relating to the customer and getting the customer to establish a rapport and relating to you. And when you, as you pointed out, make it about the customer, and you talk in such a way that clearly, you're demonstrating you're interested in the customer and what they want they're going to relate to you. Scott Hornstein  35:24 There's two, two things in there that, well, there's a million things in there that are particularly true. And the first is not only recognizing and and internalizing the goals of your client, but also opening yourself up and saying, these are people. These are humans. And the other real distinguishing fact that a lot of people don't either realize or embrace is that in business to business, and I've spent most of my life in business to business, it's all personal. It's all about personal connections. It's all about trust. And call me crazy, but I am not going to trust a machine. I will have confidence in technology, but my trust is going to be placed in the human through this, one anecdote that that is has really impressed me is that I was doing one of these interviews once, and I was talking to the CEO of of this company. And I said, Well, you know, I of course, I'm working for company A and you've been a client for a long time. What's, what's the greatest benefit that you get from this company? And without hesitation, he said, our salesman. Our salesman is part of our team. He understands who we are, he knows what we need, and he goes and he gets it. So that kind of that, to me, has always been a touchstone on things. Michael Hingson  37:43 Well, the fact that the salesman earned that reputation, and the President was willing to acknowledge it is really important and crucial. Scott Hornstein  37:56 And within that, I would say the very important word that you used is earn. You need to earn that trust. Sure it doesn't come just because you have brilliant technology. It's all people. It's all personal, all people. Michael Hingson  38:20 And that's success, the successful sales people are people who understand and work to earn trust. Scott Hornstein  38:32 Well said, and I think that particularly in this age of accelerating remoteness, that this concept of earning the trust and the person to person becomes a compelling competitive differentiator. And I think that that telling the story of of how you make your customers successful, of the role you play, of where you're going, this allows you to bridge some of those troubled waters to people who are sitting remote. It helps you to open your ears you know where you're going, so you can listen, yeah, Michael Hingson  39:40 well, and that's an extremely important thing to to keep in mind and to continue to hone, because bottom line is, it's all about, as I said, trust, and it certainly is about earning, and that isn't something you. First, it's something that you understand. Scott Hornstein  40:04 It's a gift that can only be bestowed on your customer. You can want it, but they're the only ones who can give you. Your brand is the meal you prepare. You but your reputation is the review, right? So, yeah, you gotta earn that trust. Michael Hingson  40:32 So how long so you you own your own company? How long has the company been in existence? Scott Hornstein  40:40 I Well, let's see. I went on my own on January 1 in 1986 and I am still without visible means of support. Michael Hingson  40:58 Well, there you go, same company all along, huh? Scott Hornstein  41:03 I Yeah, you know, do different work with different people, sure, but yes, it's still me. Michael Hingson  41:13 It's still, do you actually have a company and a name or anything like that? Scott Hornstein  41:17 I did. I did for a long time. I operated under Hornstein associates, okay, and recently I have dropped that and I just work as myself. I think that I had employees, then I had expandable, retractable resources then, and I'm not so interested in doing that right now. I am interested in working as and I love working as part of a team. Collaboration is my middle name. I might not have put that on my resume, but yeah, and I'm just, I'm really just interested in being me these days. Michael Hingson  42:13 That's fair. There's nothing wrong with that. No, well, in your current role, what do you think is the greatest contribution you've made to your clients, and I'd love an example, a story about that. Scott Hornstein  42:28 I would love to tell you a story. Oh, good. So one of my clients is a manufacturer. And they manufacture of all things, barcode scanners, as you would use in a warehouse and in a warehouse, absolutely everything, including the employees, has a barcode. Theirs is different than the the ones that you would normally see, the ones that like have a pistol grip. These are, these are new. It's new technology. They're ergonomically designed. They sit on the back of your hand. They're lightweight. They have more capabilities. They're faster and more accurate. Well, that sounds like sliced bread. However, they had a big problem in that all the scanners in all the warehouses come from the titans of the universe, the Motorola's, the great big names and these great, you know the old saying of Nobody ever got fired for buying IBM. Well, you know, if they need more scanners. Why would they go elsewhere? They just go back and get the same thing. So the the big problem is, is how to penetrate this market? And we did it. I worked with them in a number of ways. The first way was to conduct interviews, qualitative interviews, with the executive team, to come up with their their brand. What did they think? What did they think that was most important? And they said, clearly, the productivity gains, not only is this faster, not only can we prove that this is faster, but the the technology is so advanced that now we can also give you. Information from the shop floor. Well, then we talked to their their partners, who were already selling things into these warehouses. And we talked to a number of companies that were within their ICP, their ideal customer profile, I think that's very important to be prospecting with the folks who can make best use of your products and services. And what we found is that it wasn't just the productivity, it was that we solved other problems as well, and without going heavily into it, we solved the a big safety problem. We made the shop floor more secure and safer for the workers. So we changed the message from Warehouse productivity to the warehouse floor of making each employee safer, able to contribute more and able to have a better satisfaction, and that we were able to roll out into a into great messaging. The initial campaign was solely focused on the workers, and our offer was We challenge you to a scan off our scanners, against yours, your employees, your products, your warehouse. Let's have a head to head competition, because we then knew from these interviews, from working with the partners, that once these employees got the ergonomic the lightweight, ergonomic scanners on their hands, and realized how much faster They were, and how much safer that they were, that they would be our champions. And in fact, that's what, what happened. I can go deeper into the story, but it it became a story. Instead of coming in and just saying, boost your productivity, it's the scanners work for your your overall productivity. It helps you to keep your customers satisfied, your workers, one of the big problems that they're having is maintaining a stable and experienced workforce, this changed the characteristic of the shop floor, and it changed the character, how the employees themselves described their work environment. So we were able to take that and weave a story that went from one end of the warehouse to the other with benefits for everybody in between. So you said, What is the the one you said, the greatest benefit, I would say the contribution that I'm most proud of, it's that it's to recast the brand, the messaging, in the form, in the shape of the customer, of what they need, of helping them to achieve the future state that they want. And I'm sorry for a long winded answer, Michael Hingson  49:10 yes, that's okay. Not a not a problem. So let me what would you say are the two or three major accomplishments or achievements in your career, and what did they teach you? Scott Hornstein  49:26 Well, you know, I think the the achievements in my career, well, the first one I would mention was incorporating that, that voice of customer research, bringing the customer to the planning table, letting the executives, the sales people, the marketers, unite around, how does the customer express their hopes, their dreams, their challenges? I would say the second. Uh, is this idea of taking all of the content of all of the messaging and and unifying it? Some people call it a pillar view. I call it storytelling, of relaying these things so that you are giving your prospects and your customers the information that they need when they need it, at the specific point in their consideration journey, when this is most important, and it might be that a research report for a prospect that talks about some of the challenges in the marketplace and what's being done, it might be as simple for a customer as a as a video on how do you do this? You know, how do you screw in a light bulb? Oh, here it is. Everybody's used to that. The the third thing, and, and this is something, forgive me, for which I am, I am very proud, is that now I take this experience and this expertise, and through the organization called score, I'm able to give this back to people who are are trying to make their way as entrepreneurs Michael Hingson  51:35 through the Small Business Administration. And score, yes, Scott Hornstein  51:40 very proud of that. I get so much for from that. Michael Hingson  51:46 Well, what would you say are maybe the two or three major achievements for you in life, and what did you learn? Or what did they teach you? Or are they the same Scott Hornstein  51:57 I did? Well, I would say they're they're the same, and yet they're a little bit different. The first one is, is that it's only very few people who lead the charmed life where they are never knocked down. I'm not one of those people, and I've been knocked down several times, both professionally and personally, and to get back up, I to have that, and you will forgive me if I borrow a phrase that indomitable spirit that says, no, sorry, I'm getting back up again. And I can do this. And it may not be comfortable and it may not be easy, but I can do this. So there was that I think that having kids and then grandkids has taught me an awful lot about about interpersonal relationships, about the fact that there isn't anything more important than family, not by a long shot, and from these different things. I mean, certainly, as you I was, I didn't have the same experience, but 911 affected me deeply, deeply and and then it quite frankly, there was 2008 when I saw my my business and my finances sort of twirl up into the sky like like the Wizard of Oz, like that house in the beginning, Michael Hingson  54:09 but still, Scott Hornstein  54:16 And I persevere, yeah. So I think that that perseverance, that that focus on on family, on humanity. And I would say there's one other thing in there, is that. And this is a hard one. Observation is that I can't do anything about yesterday, and tomorrow is beyond my reach, so I I have to take Michael Hingson  54:56 today, but you can certainly use yesterday. As a learning experience, Scott Hornstein  55:01 I am the sum of all my parts, absolutely, but my focus isn't today, and using everything that I've learned certainly. You know, I got tongue tied there for just a minute. Michael Hingson  55:19 I hear you, though, when did you get married? Scott Hornstein  55:25 I got married in 87 I I met my wife commuting on the train to New York. Michael Hingson  55:35 So you had actually made the decision to could to quit and so on, before you met and married her. Scott Hornstein  55:43 No, no, I was, I was I met her while I still had a job in advertising. That's why I was commuting to New York. And you know, in the morning there was a bunch of us. We'd hold seats for each other and just camaraderie, yeah, you know, have our coffee. Did she? Did she work? She did she did she was she joined the group because she knew she had just gotten a job in New York. And of course, for those who don't know New York? When I say New York, I mean Manhattan, the city. Nobody thinks of any of the boroughs Michael Hingson  56:27 as part of New York. Scott Hornstein  56:31 And yeah, I and one day gone in, she fell asleep on my shoulder, and the rest is history. There you go. Michael Hingson  56:41 What So, what did she think when you quit and went completely out on your own? Scott Hornstein  56:48 I you know, I never specifically asked her, but I would think that she would have thought that maybe I was not as solid, maybe not as much marriage material, maybe a little bit of a risk taker. I did not see it as as taking a risk, though, at that time, but it was actually great for us, just great for us. And yeah, met there, and then I quit. Shortly thereafter, she was still commuting. And then things started to just take off, yeah, yeah, both for my career and for the relationship, yeah. Michael Hingson  57:51 And again, the rest of course, as they say, is history. Scott Hornstein  57:56 It is. And here I am now in Reston, Virginia, and we moved to Reston because both daughters are in close proximity, and my two grandchildren. And you know, am I still confronted with the knock downs and the and the get up again. Yeah, the marketplace is very crazy today. The big companies are doing great, the mid size companies, which is my Market, and it's by choice, because I like dealing with senior management. I like dealing with the people who make the decisions, who if we decide something's going to happen, it happens and and you can see the impact on the culture, on on the finances, on the customer base. These guys are it's tough out there right now. Let me say that it's it's tough to know which way to go. This doesn't seem to be anything that's sure at the moment. Michael Hingson  59:11 Yeah, it's definitely a challenging world and and then the government isn't necessarily helping that a lot either. But again, resilience is an important thing, and the fact is that we all need to learn that we can survive and surmount whatever comes along. Scott Hornstein  59:33 And let me just throw in AI that is a big disruptor at the moment that nobody actually knows Michael Hingson  59:43 what to do with it. I think people have various ideas there. There are a lot of different people with a lot of different ideas. And AI can be a very powerful tool to help but it is a tool. It is not an end all. Um. Yeah, and well said, I think that, you know, even I, when I first heard about AI, I heard people complaining about how students were writing their papers using AI, and you couldn't tell and almost immediately I realized, and thought, so what the trick is, what are you going to do about it. And what I've what I've said many times to teachers, is let students use AI if that's what they're going to use to write their papers, and then they turn them in. And what you do is you take one period, and you call each student up and you say, All right, I've read your paper. I have it here. I want you now to defend your paper, and you have one minute, you're going to find out very quickly who really knows what they're talking about. Scott Hornstein  1:00:47 That, in fact, is brilliant. Michael Hingson  1:00:49 I think it's a very I think it's a very powerful tool. I use AI in writing, but I use it in that. I will use it, I will I will ask it questions and get ideas, and I'll ask other questions and get other ideas, and then I will put them together, however, because I know that I can write better than AI can write, and maybe the time will come when it'll mimic me pretty well, but still, I can write better than AI can write, but AI's got a lot more resources to come up with ideas. Scott Hornstein  1:01:21 It does. It does. And with that, it's a fantastic tool. The differentiator, as I see it, for most of my stuff, is that AI has read about all this stuff, but I've lived it, so I'm going to trust me at the end, Michael Hingson  1:01:45 and when I talk about surviving the World Trade Center and teaching people what I learned that helped me in the World Trade Center, I point out most people, if there's an emergency, read signs and they're told go this way to escape or to get out or do this or do that, but there's still signs, and they don't know anything. I don't read signs, needless to say, and what I did was spent a fair amount of time truly learning all I could about the World Trade Center where things were, what the emergency evacuation procedures were what would happen in an emergency and so on. And so for me, it was knowledge and not just relying on a sign. And so when September 11 happened, a mindset kicked in, and we talked about that in my my latest book, live like a guide dog. But that's what it's about, is it's all about knowledge and truly having that information, and that's what you can trust. Scott Hornstein  1:02:48 I'll give you a big amen on that one. Michael Hingson  1:02:52 Well, this has been a lot of fun to do. We've been Can you believe we've been doing this an hour? My gosh, time, I know having fun. Scott Hornstein  1:03:03 It's fun. And I would say again, in closing, I just have enormous respect for what you've accomplished, what you've done. This is been a great privilege for me. I thank you very much. Michael Hingson  1:03:19 Well, it's been an honor for me, and I really value all the comments, the advice, the thoughts that you've shared, and hopefully people will take them to heart. And I would say to all of you out there, if you'd like to reach out to Scott, how do they do that? Well, there you go. See, just, just type, well, right? Scott Hornstein  1:03:42 That's it. If you, if you sent an email to Scott dot Hornstein at Gmail, you'll get me. Michael Hingson  1:03:56 And Hornstein is spelled Scott Hornstein  1:03:58 H, O, R, N, S, T, E, I, Michael Hingson  1:04:03 N, and again, it's scott.hornstein@gmail.com Scott Hornstein  1:04:09 that's that's the deal. There you go. Well, find me on LinkedIn. You can find me on medium. I'm all over the place. Michael Hingson  1:04:18 There you are. Well, I hope people will reach out, because I think you will enhance anything that they're doing, and certainly trust is a big part of it, and you earn it, which is great. So thank you for being here, and I want to thank all of you for listening and watching us wherever you are. Please give us a five star review and a rating and but definitely give us a review as well. We appreciate that. If you know anyone else who ought to be a guest, Scott, you as well. We're always looking for more people to have on, so please introduce us and Scott. If you want to come on again, we can talk about that too. That'd be kind of fun. But I want to thank what I want to thank you again for being here. This has been fun, and I appreciate you being here with us today and and so thank you very much for doing it. Scott Hornstein  1:05:07 My all the pleasure is all mine. Michael Hingson  1:05:14 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

Sarah Holmes is an Account Supervisor at Viral Nation, where she manages major global accounts including Meta, working at the intersection of creator marketing, strategy, and client relationships. As one of the first alumni of The Unleash Program, Sarah has built a career rooted in strategic communication, relationship-building, and people leadership—stepping confidently into roles that didn't even exist when she first started her career.Her biggest growth catalyst? Learning how to advocate for herself, communicate her value, and use storytelling to build trust, credibility, and influence at work.In this episode, you'll learn:→ How to advocate for yourself in corporate environments without losing authenticity→ Why storytelling is a powerful (and strategic) skill for leadership, client work, and team-building→ How to ask for promotions, support, and growth opportunities with confidence→ The role of mentorship in career acceleration—and why you don't have to do it alone→ Practical lessons on managing burnout, setting boundaries, and leading by example

Food for Thought Leadership co-host Chris Campbell sits down with Robyn Carter, founder and CEO of Jump Rope Innovation, to explore the concept of the “return to real” in today's food industry. With so much of life filtered through screens, algorithms, and ad-driven messaging, consumers are now seeking real food, real stories, and real connection. Robyn lays out how this trend is reshaping not only what we eat, but how we shop, dine, and engage with brands. Looking ahead, Robyn highlights the next frontier of the trend: longevity and women's health, and deeper provenance through farm-to-table narratives. Whether you're a CPG brand, a retailer, or a food-service operator, this conversation offers timely insights and actionable ideas to align your strategy with a consumer mindset that values what's real. More About Robyn Carter: Robyn Carter is the founder and CEO of Jump Rope Innovation, a best-in-class trends and innovation consultancy based just outside NYC. Founded in 2005, Jump Rope brings a human-centered approach to innovation through immersive research, trend insights, and co-creation techniques. Beginning her career in advertising, Robyn held roles in Account Management and New Business, working on iconic brands including Capri Sun, Kool-Aid, and Red Stripe. She was a Partner and Account Supervisor at Ogilvy, where she helped develop and implement communications strategy for the global Maxwell House brand. Robyn is a co-founder of IT! Factor, a groundbreaking Influencer research and innovation tool. She is also a host of the Ask an Influencer podcast, sharing insights and advice for brands based on learnings from category influencers. She is a renowned moderator and has been a featured guest on numerous panels and podcasts, including BevNet Community Call. Connect with Robyn on LinkedIn at https://www.linkedin.com/in/robyn-carter-72b4391/ Listen, Share and Subscribe to Ask An Influencer here or anywhere you listen to podcasts: https://open.spotify.com/show/0qfOAuHGyzIEznmwBnAX8D?si=2606fb21856e403d More About Jump Rope Innovation: At Jump Rope Innovation, we're a team of curious, collaborative problem-solvers. We're strategists, researchers, and creative thinkers, driven by the thrill of discovery and a commitment to true understanding. We specialize in uncovering insights that spark breakthrough innovation, activation and communication. We help our clients to develop their gut for the consumer and to use this understanding to develop bold, meaningful strategies that resonate today—and tomorrow. Find us online at https://jumpropeinnovation.com/ And follow us on Instagram at https://www.instagram.com/jumpropeinnovation/ on TikTok at https://www.tiktok.com/@jumpropeinnovation Learn More: LinkedIn:  Jump Rope Innovation: https://www.linkedin.com/company/jump-rope-innovation/ Robyn Carter: https://www.linkedin.com/in/robyn-carter-72b4391/ Podcast: Ask An Influencer: https://www.instagram.com/jumpropeinnovation/ Instagram: Jump Rope Innovation: https://www.instagram.com/jumpropeinnovation/ Ask an Influencer: https://www.instagram.com/askaninfluencerpodcast/ TikTok: Jump Rope Innovation: https://www.tiktok.com/@jumpropeinnovation?lang=en

Episode summary:In this episode of OnBase, host Chris Moody sits down with Trent Talbert to dissect the 2025 B2B marketing landscape—from evolving ABM strategies to the real reason high-growth companies are struggling despite bigger budgets. Trent shares insights from the newly released AMP25 survey and offers sharp, data-backed guidance on where modern marketers should double down and what they should ditch.You'll hear why personalization is still broken in most orgs, how bold messaging can break through the noise, and why “do more with less” is a dangerous myth. Packed with practical wisdom and a few mic-drop moments, this episode is a must-listen for any B2B marketer looking to elevate their strategy this year.Key TakeawaysOptimism in Goals: A significant majority (80%) of B2B tech marketers are optimistic about achieving their goals this year.  Growth Challenges: Faster-growing companies often face more challenges, requiring a broader approach to marketing.  ABM and Personalization: Organizational silos can hinder effective ABM and personalization. Emerging brands have an advantage in implementing these strategies due to their lack of legacy systems.  Standing Out: Brands can capture attention through bold, creative, and emotionally resonant messaging that balances rational appeals.  Customer Focus: There's a growing emphasis on customer loyalty, lifetime value, and downstream engagement, including onboarding and renewals.  Budget Trends: Most budgets are flat or increasing, but companies are urged to choose either a cost-reduction or growth strategy.  Tactic Stability: The top six marketing tactics have remained consistent, highlighting the importance of executing fundamentals well and creating a coherent customer experience across channels.  Best Moments (00:35) - Trent Talbert's career journey in B2B tech.  (02:39) - The relationship between growth and marketing challenges.  (03:54) - Obstacles to fully leveraging ABM and personalization.  (06:51) - Strategies for brands to stand out.  (10:05) - Budget trends and strategic recommendations.  (14:05) - The importance of strategic focus.  (16:54) - Recommended tools in the intent and personalization space.  (18:05) - Trent's favorite reads and the importance of brand building.Tech RecommendationsDemandbase – ABM + intent toolsMutiny – Website personalizationBooks:The Four Conversations by Blair EnnsPodcasts:Two Bobs Podcast with Blair Enns & David C. BakerReports:April Six Marketing Pulse 2025Blair Enns, Founder, Win Without PitchingApril Dunford, Founder, Ambient Strategy, and positioning expert for tech companiesBob Wright, Founder, FirebrickAnna Powell, RevOps influencer in the B2B spaceAbout the guest:Trent Talbert is a seasoned professional with a strong background in strategy and account management. At April Six, Trent currently holds the position of Head of Strategy for North America. Prior to this role, Trent worked at Doremus as an Account Supervisor, gaining experience in various account executive roles. Trent has also worked in advertising and PR, further showcasing their diverse skill set. With a BS in Business-Marketing from the University of Missouri Trulaske College of Business, Trent is well-equipped to handle the challenges of their dynamic roles in the industry.Connect with Trent.

Roxanne Noland (RPTA '15), Account Supervisor for Global Events at GMR Marketing, talks with Dr. Brian Greenwood (Cal Poly Experience Industry Management) about her life and career to date.

Die GPRA Young Professionals Lisa Kiefer, Account Supervisor, Corporate Communications bei FleishmanHillard, Leonie Bär, Senior Paid Media Executive bei Edelmann und Lena Wiegand, Senior Account Manager bei der Fink & Fuchs AG, sprechen in dieser Spezialfolge über das Jahr 2024 und geben einen Ausblich auf 2025.

Women's sports have become more popular recently, but it is not just the game that keeps fans engaged. Madelyn Flax, Sports Account Supervisor and Women's Sports Practice Lead at FINN Partners, describes this growth as a “movement, not a moment." She explains how brand partnerships with athletes can propel social change forward. Madelyn also highlights how stories can reach multiple sectors including entertainment and culture.

(Season 8 is in partnership with ⁠ADCOLOR⁠. ADCOLOR champions diversity and inclusion in creative industries) "Let us not grow weary in well-doing, for in due time we will reap a harvest if we do not give up". With this conviction and attitude, Anthony is committed to servant leadership and advocating for DE&I. Anthony is passionate about creating dynamic work that amplifies black/brown voices and crafting stories with intention and honesty.Anthony is an Account Supervisor at Mischief @ No Fixed Address agency in Brooklyn! His previous agency experience includes Wieden + Kennedy in Portland, OR, and Translation, LLC in Brooklyn, New York! He's had the pleasure of building brand campaigns for clients including NIKE, Amazon Music, WhatsApp, New Balance, Chili's, and more. Anthony's areas of expertise are brand marketing, social/digital marketing, activations, branded entertainment, client/talent/athlete management, and production. His strengths include effective communication, project management, and connecting the dots. Anthony is a 2020 ADCOLOR FUTURES member and served as an ADCOLOR Ambassador in 2023. He credits much of his entry into the industry thanks to the Marcus Graham Project. He is also a proud member of Alpha Phi Alpha Fraternity Inc. 

Being bold on social media isn't always the easiest thing to do. What if you get it wrong…? No one wants to go viral for all the wrong reasons, but in this week's episode, Gabriel Gomez, Account Supervisor, Social, Community, and Influencer, Gen Z Lab Ambassador at Edelman, shares some food for thought on being socially bold.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC  Full Episode Details   Many social pros are apprehensive to try new things on social media. There's a fear of audience reception, and if you're managing social for various clients, you need to take their thoughts on board as well. Gabriel Gomez, Account Supervisor, Social, Community, and Influencer | Gen Z Lab Ambassador at Edelman, joins this episode of Social Pros to share his blueprint for being socially bold.   In this episode, we hear Gabriel's methods for keeping tabs on social trends, how he talks to clients about trying new things, and some examples of bold and inventive campaigns he's worked on in the past (#cancelpizza anyone?)   He explains why we need to test and learn by trying new things but also engage in social listening to watch audience reception (both good and bad). We also hear about Gabriel's meme-based strategy for LinkedIn and why he thinks micro-influencers can bring more credibility in their content.   In This Episode:  2:42 – Gabriel breaks down the clients and campaigns he works with   4:12 – The benefits of working on the agency side of social media  4:56 – How Gabriel keeps tabs of different trends   9:07 – How he talks to clients about trends  11:32 – Gabriel takes us through a fun Beyonce-themed Dolby campaign he worked on  13:34 – How the #cancelpizza campaign made a dry campaign more fun  16:05 – How Gabriel followed the conversations around #cancelpizza  19:45 – Why micro influencers tend to bring more credibility   21:48 – How brands should decide which influencers to work with  23:41 – Gabriel's relatable approach to LinkedIn   27:13 – Gabriel's advice for LinkedIn  29:02 – How the Gen Z Edelman lab came about  31:44 – Gabriel's top tip for becoming a social pro  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit SocialPros.com for more insights from your favorite social media marketers. 

Welcome to episode 115 of Sports Management Podcast. Manvi Mittal is a PR professional and currently works as the Account Supervisor at Small Girls PR. She is also the host for Females in Motorsport podcast, and it is motorsport that will be the center of our conversation today. We spoke about: How Manvi got into motorsports The rapid rise of Formula E Sustainability and motorsports Drive to Survive and how it helped gain more female fans The Females in Motorsport platform And much more! WATCH ON YOUTUBE: https://youtu.be/o_wv-0c9hTk  ________________________________________________ Follow us on social media Instagram Twitter LinkedIn YouTube Sign up for the newsletter! www.sportsmanagementpodcast.com

Video content is a powerful tool on most social media platforms, so having a channel on YouTube, a social media platform predominately made up of video content, can be beneficial to your business. Not only is YouTube another platform to share your video content and reach your audience, but it is also a powerful search engine that helps expand your audience. In this episode, find out how to use YouTube for your business and some content ideas to get you started. 1:11 – Why you should create a YouTube channel for your business. 2:13 – YouTube's demographics. 3:28 – How to create a channel. 4:13 – How to create a video, post and edit published content. 6:05 – Content ideas to share on YouTube. 6:38 – When you should upload. 6:58 – How to view analytics. 7:05 – How to delete a YouTube channel.   Links: Episode 228: Talking TikTok, With Anna McDermott, Account Supervisor at Marshall Communications: https://marshallpr.com/podcast/episode-228-talking-tiktok-with-anna-mcdermott-account-supervisor-at-marshall-communications/ Episode 240: Facebook Basics: https://marshallpr.com/podcast/episode-240-facebook-basics/ Episode 241: LinkedIn Basics: https://marshallpr.com/podcast/episode-241-linkedin-basics/ Episode 242: Instagram Basics: https://marshallpr.com/podcast/episode-242-instagram-basics/ Episode 244: Twitter Basics: https://marshallpr.com/podcast/episode-244-twitter-basics/   Resources: https://www.business.com/articles/every-brand-should-have-a-youtube-channel/  https://blog.hubspot.com/marketing/youtube-demographics  https://www.simplilearn.com/tutorials/social-media-marketing-tutorial/youtube-video-ideas#20_good_ideas_for_youtube_videos_in_2023  https://blog.hubspot.com/marketing/best-time-to-post-youtube  https://support.google.com/youtube/answer/55759?hl=en#zippy=%2Chide-your-channel-temporarily%2Cdelete-your-channel-permanently

In this thought-provoking episode, Courtney Lukitsch, Founder and CEO of Gotham PR, shares how she has helped some of the most prestigious firms in New York, Miami, and LA to achieve extraordinary results by winning at the long game of strategic PR.You'll discover why one-size-fits-all PR is a myth, how the PR goals and strategies of a startup should differ from those of an established brand, and what the incredible results of your PR strategy truly can be.
Prior to founding Gotham Public Relations Inc in 2002 where she signed many accounts as Agency of Record (AOR), Courtney Lukitsch was Vice President of Business Development at Rubenstein Public Relations, Management Supervisor at PepperCom and Account Supervisor at Technology Solutions/Interpublic; all based in New York. She has been honored in CEO Today Global 2022 and among the 'Best Women in the PR industry' in 2020 by PR News.
Want to learn more about Courtney's work at Gotham PR? Check out her website at https://www.gothampr.com.

TikTok is the fastest-growing social media platform worldwide, surpassing social media giants like Facebook, Instagram and Twitter. In this podcast episode, Anna McDermott shares some of the tips she has learned from creating TikToks for Marshall Communications. Anna also shares the data and demographics that prove why TikTok is an important PR and marketing resource for your business.   1:32 – Anna explains how her career started in the hospitality industry.    2:40 – Anna describes how she started using TikTok for herself personally and for Marshall Communications.   3:38 – Anna talks about the kinds of videos she creates.    5:04 – Anna shares what some of her most popular videos have been so far.   6:08 – Anna explains what Marshall Communications' goals are for using TikTok.   11:48 – Anna talks about how social media fits into PR.   12:26 – Anna describes the demographics for TikTok.  14:20 – Anna explains why you should consider using TikTok.   16:27 – Anna talks about the algorithm on TikTok.   18:45 – Anna explains how to share a TikTok video to Instagram Reels.     Quote   "Most public relations agencies are not doing TikTok. They have experience with the older, familiar platforms like Instagram, Facebook and LinkedIn. We're kind of on the cutting edge, I think, for social media marketing, and that's where we as an agency want to be. We want to be at the intersection between traditional PR and social media marketing. I think TikTok is helping position us very well for that." – Anna McDermott, account supervisor at Marshall Communications    Links:   Listen to Anna's first episode on The PR Maven® Podcast.   Listen to Kat Child's episode of The PR Maven® Podcast.   Listen to Chip Carey's episode of The PR Maven® Podcast.     University of Southern Maine: https://usm.maine.edu/   Down East Magazine: https://downeast.com/   Mainebiz: https://www.mainebiz.biz/     About the guest:      With a passion for creative strategy, Anna brings nearly 20 years of experience to our Marshall Plans. Her insightful work highlights each client's unique qualities and connects them with targeted audiences and media. Anna's areas of expertise include crafting vibrant copy for press releases, pitches, newsletters, SEO and other promotional materials as well as bringing a fresh perspective to social media marketing. Recently, Anna has been creating TikToks for Marshall Communications and is here today to teach us about TikTok!   Looking to connect:             Email: amcdermott@marshallpr.com   TikTok: @marshallcommunications 

Today I am so excited to have Susan Akinyi Tindi for #29DaysofMagic today! Account Supervisor, Client Engagement at VMLY&R. We talk about how her first job was an on campus and how the fear associated with being an immigrant led her to only take what she was given- which was an obscenely low paycheck. Now she has fearlessness to ask for what she wants and speak up for her for herself. Susan would like there to be more fearless leaders who give back, and more! Susan would like you to check out these books by Yaa Gyasi: "Homegoing": https://www.amazon.com/Homegoing-Yaa-Gyasi/ And "Transcendent Kingdom": https://www.amazon.com/Transcendent-Kingdom-novel-Yaa-Gyasi/ Connect with her on: LinkedIn: linkedin.com/in/susan-akinyi-tindi-80b1b6a4 Facebook: https://www.facebook.com/tindi.akinyi/ Partnered with the African American Film Critics Association for #29DaysofMagic 2023 Facebook: https://www.facebook.com/theaafca/ Instagram: https://www.instagram.com/aafca/?hl=en Website: aafca.com --- Support this podcast: https://anchor.fm/the-reset-podcast/support

Laura Carr '17 is an Account Supervisor in the San Francisco Corporate Reputation practice where she leads integrated executive and corporate communications programs for a global client roster. She has experience in the financial services, technology, healthcare, international affairs, energy, education and consulting sectors. Top clients Laura has supported include Charles Schwab, Pinterest, HP Inc., Juniper Networks, PayPal, Adobe, and Wells Fargo. Listen in as Laura sits down with Ryan Brechbill to discuss her career path and more.

To celebrate the 200th episode of The PR Maven® Podcast, Nancy shares the top ten most popular PR Maven® Podcast episodes of all time. For each of the top ten, Nancy plays each guest's major tip, knowledge, and wisdom that they have learned from their successful careers and experience. Listen to these episodes' highlights for the best advice for marketing your business and personal brand. 1:39 – 10: Episode 7 Becky McKinnell, President of iBEC Creative. Becky talks about how to use social media to attract new employees. 3:44 – 9: Episode 34 Alex Nerney, Co-Founder of Create and Go. Alex shares which social media platforms he uses to drive visitors to the Create and Go blog. 6:05 – 8: Episode 10 Bill Green Retired Reporter, Anchor and Executive Producer at NEWS CENTER Maine. Bill talks about the importance of journalistic efforts and presenting both sides of the story. 8:18 – 7: Episode 9: How To Build Your Personal Brand and Network Online. Nancy shares how you should improve your LinkedIn profile and how you show up in a Google search. 11:46 – 6: Episode 5: Stefa Normantas, Managing Partner of Green Tree Event Consultants. Stefa talks about how volunteering and reading can help build your business. 15:11 – 5: Episode 8: Kate Paine, Founder and President of Standing Out Online. Kate gives a tip on how to use national news trends to target your audience. 17:28 – 4: Episode 13: Anna McDermott, Account Supervisor at Marshall Communications. Anna gives advice to young people who are finding themselves. 19:40 – 3: Episode 1: Nancy Marshall, CEO and Owner of Marshall Communications. Nancy talks about personal branding. 21:34 – 2: Episode 60: One-Year Anniversary Party With Tim Cotton. Tim gives advice for creating an online community. 22:58 – 1: Episode 36: Lieutenant Tim Cotton, Bangor Police Department. Tim shares how to listen to people.   Links: iBec Creative Create and Go News Center Maine LinkedIn Green Tree Event Consultants Standing Out Online Bangor Police Department's Facebook: @bangormainepolice     Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group.    Looking to connect:           Email: nancy@prmaven.com LinkedIn: Nancy Marshall Twitter: @maineprmaven PR Maven® Nation Twitter: @PRMavenNation

Emma is an Account Supervisor at Porter Novelli. In this role, she develops and manages press strategies and media relations in the Food & Ag portfolio for McDonald's in Chicagoland and Ohio, along with an active role on the Golden State Foods client team. She has a unique background in business management, fashion marketing, online advertising and extensive boutique PR relations with a personalized, results-oriented approach to regional media relations and client relationships. IG: @elapaler Follow Leadership is Female at: www.leadershipisfemale.com https://www.instagram.com/leadershipisfemale/ https://www.instagram.com/emilyjaenson/

Anthony Williams is on a meteoric rise within the advertising industry. He is an account supervisor at Translation in Brooklyn, New York (an AdAge Small Agency of the Year). Anthony's story and passion make for a great episode. From We Are Unlimited to Wieden to Translation today, he's worked with some of the best and shares those lessons in this episode. See his recommended resources on our Instagram @breakingandenteringpod --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

Live from ADCOLOR 2021 Erik and Kerel chat with Anna Johannes - 2012 Paralympian and Account Supervisor, Marketing at Porter Novelli Boston. At ADCOLOR, Anna took part in a panel discussion about racism & ableism: intersections of accessibility. During this interview, we continue the discussion Anna was having on stage plus chat about Anna's childhood, turning a disability into a superpower, advocating for the disability community, and much more. Follow Us: Newsletter: http://bitly.com/2QLEY8U Linkedin: http://bit.ly/2ZZUBxG Twitter: http://bit.ly/2Qp0SzK  Instagram: http://bit.ly/2QLfEQc

With 15% of the world living with some kind of disability, accessibility is not an option. When your content isn't accessible, not only do you alienate individuals with disabilities, you also lose potential customers. From captioning videos to adding alt text on images, creating and posting inclusive content is crucial to ensuring everyone has equal access to your product or service.So, how do you make your content more inclusive? This week, in honor of Disability Pride Month, Marc and Kathy connected with Nichelle Roberts, Account Supervisor at Siren Communications in Toronto. Nichelle has a passion for accessibility in the digital and social media spaces and shares how inclusivity is vital to success for businesses big and small.Connect with Nichelle: https://sirencommunications.com/Connect with Marc & Kathy: info@onthemarcmedia.comCheck out 1631 Digital News: https://1631digitalnews.com/

Healthcare is evolving in parallel with consumer tech and more patients are relying on digital tools that brings care into their homes. This virtual shift, plus the new tools making it possible, improves healthcare access and speeds delivery. Marchers Kelsey Johnson, Account Supervisor, and Regan Schiappa, Account Coordinator, discussed how innovation has taken at-home health tech from a possibility to the expectation.

Katie Briefel is an Account Supervisor at a leading advertising agency, where she’s worked  in London and New York with brands like PepsiCo, Samsung, and collaborated on the infamous John Lewis Christmas Campaign. She’s also the host of the Start Fail Repeat podcast, where she interviews some truly inspiring people who are killing it in what they do, and finds out how they’ve overcome the setbacks that we all encounter, in some form or another, through our careers and in life.  We talk about building resilience and recovering from setbacks, and discuss our experience with the imposter syndrome. Katie shares the pivotal experience that motivated her to change the course of her career, and we also delve into the need to reframe failure, and the increasing popularity of side hustles. 

Today we discuss why the ability to read the client's mind is nobody's superpower. And even if it was, it wouldn't matter. Based on the tweet:Making anticipated client changes before actually presenting the work does not count as proactive thinking.Support the show (https://leeclowsbeard.locals.com)

Coming up on one year of a mostly virtual world, we're talking about how the virtual events have become the norm and show no signs of slowing down.   March Account Director Hailey Melamut spoke with Samantha Powers, Account Supervisor, and Janabeth Ward, Senior Account Executive, to talk about how they're working with clients to navigate this new landscape - both tapping into industry conferences that have moved online, and reimagining clients' own user conferences and events for virtual formats. 

Dana leads a successful career in marketing and public relations and is currently an Account Supervisor at Callis. She thrives on creativity and precision to effectively communicate client brand stories as well as playing a lead role on key accounts and projects in the agency. An avid storyteller and experienced marketer, Dana is passionate about connecting with others through the power of words. Throughout her youth, she enjoyed reading and writing and knew it would play an integral role in her future career. She attended the University of Central Missouri, where she pursued a degree in public relations and gained experience writing for the university newspaper. Before joining the Callis team, she served as Executive Director of Marketing and Communications at State Fair Community College, where she started and grew the marketing department and played an integral role in building and promoting the brand for nearly 18 years. Dana fills her spare time enjoying the rural way of life with her husband and her Golden Retriever Finn. Hear Cliff and Dana’s thoughts on the art of storytelling, effective storytelling frameworks and utilizing storytelling across a variety of platforms. They also discuss how well-crafted stories tie into the customer journey, how they resonate with human nature, as well as the importance of remaining curious in marketing. Check it out! What you'll learn: The art of storytelling and how it ties into the customer journey Why stories appeal to human nature and how to leverage strategic storytelling in communications Tips for cultivating stories from daily opportunities, no matter how small they seem Effective frameworks of storytelling, including the hero’s journey, the Pixar formula and the buyer’s journey and how they can be integrated into your communications Tips on effectively telling stories across a variety of platforms to effectively reach your audiences The importance of remaining curious in marketing and the role it plays in storytelling, especially during the interview process Insight into Dana’s career in marketing and public relations and the experiences she has gained along the way More about life in rural America and the stories to be uncovered by those who live, work and play here

In this episode, we'll uncover everything about influencer marketing, how and when it works, as well as how to create the perfect match between brands and influencers.Here to help us is Katie Stoller, an Account Supervisor on Ketchum's Influencer team, guiding influencer strategy and execution across Ketchum's clients like Ikea and Alcon.With nearly a decade of experience at PR agencies and companies - Ogilvy and Cision to name a few -, Katie counsels clients on how to effectively reach goals by working with the right influencers to tell compelling stories. Katie will help us understand how brands should make the most out of influencer marketing, but also what influencers should consider before accepting brand deals.d, how to set campaign objectives, and how to ensure long-term relationships with clients.Episode highlights ***************************************Resources and Mentions:Katie's site ► https://katiestoller.com/Katie Stoller on social mediaFacebook InstagramTwitterLinkedInKetchum on social mediaFacebookInstagramTwitterLinkedInSocialinsider on social mediaInstagramFacebookLinkedInTwitter***************************************We'll touch on:* Meet Katie Stoller* The beginning of Influencer Marketing* What it means to be an Influencer marketing strategist* Picking the right influencer * What is Influencer marketing and what is it not* What makes influencer marketing effective* Main goals and KPIs of an influencer marketing campaign* Selecting influencers who can become brand ambassadors* Differences between influencers and brand ambassadors* What brands should know before working with influencers* Measure influencer marketing results* When is an influencer campaign successful* How influencers choose the brands they work withBe sure to subscribe to our Data Geeks hub for more social media insights, studies, and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks 

Tyke Markle is an Account Supervisor with Capital Electric Supply and a 2020 tED magazine "30 Under 35" award winner.

Today's episode features a discussion with Audrey Ponzio, CEO & Founder of Austin-based APC Collective, an inclusive communications agency helping clients increase their reach, relationships and positive impact. Audrey and Bingham Group CEO A.J. discuss the impetus of APC's founding and lessons learned over the past five years (the firm recently celebrated its anniversary). The two also announce APC and Bingham Group's formal partnership leveraging their expertise to deliver comprehensive government and public relations coverage in the Austin metro. ABOUT AUDREY Prior to founding APC, Audrey spent nearly a decade with global public relations firm Edelman, rising from Account Supervisor to Senior Vice President. In this role she oversaw multicultural communications programs for major corporate brands and non-profits. She has a BS in Corporate Communications from the University of Texas - Austin, and an MPA from Columbia University. ABOUT APC COLLECTIVE APC Collective is an award-winning, woman and minority owned communications agency dedicated to developing holistic strategies centered in inclusive community engagement, sustainability and solution-oriented technologies that create positive impact for clients such as Sprint/T-Mobile, LUSH, Audible, Bumble, Congressional Hispanic Caucus Institute, Texan by Nature, Teny, Voto Latino, Jarritos, American Campus Communities, and more. While founded in Austin, Texas, our Collective comes from all corners of the world and is rooted in service, empowerment and collaboration. LINKS Homepage -> www.apccollective.com Facebook -> https://www.facebook.com/apccollective Instagram -> @apccollective Twitter -> @apccollective LinkedIn -> https://www.linkedin.com/company/apccollective/ For feedback, questions, or comments email us at: info@binghamgp.com ABOUT THE BINGHAM GROUP, LLC The Bingham Group, LLC is minority-owned full service lobbying firm representing and advising clients on government affairs, public affairs, and procurement matters in the Austin metro and throughout Central Texas. Learn more at -> https://www.binghamgp.com You can listen to this episode and previous ones on all streaming platforms.

Anna Lorentz (ASIJ 2009) and Alissa Lorentz (ASIJ 2005) Marketing & Communications (Alissa) Account Management & Sales (Anna) ALISSA BIO Upon graduating from Princeton Alissa moved to Munich to work at a German advertising agency as a creative despite speaking 0 German. With the exception of a work project in Abu Dhabi, she's lived in Europe ever since. After working at the agency she moved to Stockholm to study digital design at Hyper Island in Stockholm. During this time she created interactive music videos and telemedicine apps on the side during her free time. Once she graduated from Hyper Island, she joined Augify, a data visualization start-up, as VP of Creative, Marketing, and Design where she developed the branding and marketing strategy from scratch. Several winters in Sweden prompted Alissa to leave. She then moved to Basel, Switzerland to work for Clariant, a specialty chemicals company, as their Global Social Media Lead. She remained at Clariant for several years and held positions as Global Marketing Communications Business Partner and Global Customer Experience Lead for their personal care and cosmetics unit. She also led the marketing and branding work for one of Clariant's startups, Chemberry, a personal care ingredient search engine. ANNA BIO At Princeton, Anna was interested in language and cultures, and focused her studies around Mandarin and Brazilian Portuguese. She wrote her thesis on China-Brazil trade relations and immigration. After graduating in 2013, she started her career in advertising as an Account Manager at Ogilvy & Mather in New York, working on brands like SAP and Comcast. After 2.5 fun-filled years, and lots of socializing with fellow ASIJ-ers in the city, she made the bittersweet decision to move to Bangkok, her hometown, out of a desire to work on global brands outside of the U.S. market. In Thailand, she worked at TBWAThailand as Account Supervisor, leading their Myanmar accounts. In late 2017, this opportunity led her to work in Singapore, as Associate Account Director at a different agency called BBH, on the Nike account. Anna flew around the region with her team and activated digital and experiential campaigns in Bangkok and Manila. In 2019, in a bit of a plot twist, she decided to pivot to the tech industry and move to Europe. She now works in Sales at Unbabel, an AI translation startup, based in Lisbon, Portugal. Episode 28 Alissa Lorentz (ASIJ 2005) & Anna Lorentz (2009) Marketing & Communications & Account Management & Sale The two explain to Nick their upbringing and how they learned to grow up with Japanese, Thai, and English at the same time. Nick asks the two what type of advice they would have for mixed families who hope to teach their children 2, 3, even 4 languages. Alisa emphasizes that its' important that parents stay consistent with the languages they teach to their children, and fight the urges to "cave in" if a child begins to focus only on one language, and may reject the "minority language". The three discuss how language acquisition is often highly nuanced, and even within the same family, there will be somewhat of a deviation of language levels amongst siblings. In the second half of the podcast, the three discuss how culture affects the workplace. Alissa has experience working in the US and Europe, Anna in Singapore, Thailand, and Portugal, and Nick in Bahrain, Honduras, South Korea, and Japan.

Shannon Toobi is an Account Supervisor at JS2 PR, where her clients include Pasta Sisters, The Original Farmers Market, Los Angeles Times The Taste, and The Milky Way, among others. She sits down with Ben to talk about her strategies to attract customers to restaurants (7:39), collaborating with restaurateurs on activations (22:19), how social media has changed food & beverage PR (41:57), and more! Current curiosities: Ben: Cooking Shannon: Experiential dining & hospitality Follow us! Shannon Toobi: @shannontoobi ( https://www.instagram.com/shannontoobi/ ) How Do You Do? Podcast: @hdydpod ( https://www.instagram.com/hdydpod/ ) Ben: @benhannani ( https://www.instagram.com/benhannani/ ) Website: www.hdydpod.com ( https://www.hdydpod.com/ ) Our guests' jams can be found on the "HDYD Jams" playlist ( https://open.spotify.com/playlist/4tBdUz3kXb1T5im2CzSBUV?si=wVXJ_-wkSKCF_rktUBca1Q ) on Spotify!

Today we’re speaking with Amanda Rigie, Account Supervisor at Edelman Public Relations.You can find her on social and email her at:www.linkedin.com/in/amandarigie/www.instagram.com/amandarigieAmanda.Rigie@edelman.comFind WIIM online:www.iamwiim.comJoin our newsletter:www.iamwiim.com/joinJoin our Industry Only Private Facebook Group:www.facebook.com/groups/wiimindustryJoin our Creator Only Private Facebook Group:www.facebook.com/groups/wiimcreators/Follow us on Instagram:www.instagram.com/iamwiim

With over 20 years in the advertising industry, Sean currently serves in the role of Program Manager on one of Wunderman Thompson's largest and longest-standing accounts, Sean leads a team that delivers integrated marketing solutions to benefit the recruitment efforts of the United States Marine Corps. He is responsible for leading the day-to-day operations of the business and assisting in the development of creative materials and the strategic vision for the brand. Sean also oversees or directly manages all Marine Corps projects across multiple agency channels, including the Marine Corps' core marketing programs of Awareness, Lead Generation, Recruiter Support and strategic development. Additionally, he has oversight of various specialized efforts, including the management of a nationwide field team, diversity initiatives, and content collection and asset management. Sean began his career at J Walter Thompson in 1998 as an Associate Account Executive for the Atlanta District FDAF and was promoted to various positions on the South Florida, Upstate New York & Rochester, and Atlanta FDAF accounts, including Account Supervisor for the South Florida FDAF in Miami for three years. Welcome to the Sales Synergitics Podcast, where we arm you with the knowledge, tools, skills, and experts to bring your sales, marketing, and operations teams together, all through your sales process. Host: Jason Smith, Founder of Sales Synergistics www.SalesSynergistics.com Interested in being a guest on the show?  Contact us at: Jason@salessynergistics.com

“Digging into Distancing” is about how people at Deutsch are working through the current COVID-19 crisis. We’ll hear about what’s helping them survive and thrive, what they’re struggling with, and what they imagine they’ll tell people 20 years from now about this difficult and unique period. Today we spoke with Siroor Quhshi, Account Supervisor, about all this – along with the challenges of helping manage 5 younger sisters during the crisis.

This week, I am honored to speak with Mary Prevost! Mary and I have gotten to know each other over the last year and is just an amazing person in the industry. She’s a parent, runs her own business, a master networker and we had such a wonderful chat on how she lives her best life! We chat about: · Mary’s role at Prevost Partners, her background and what it’s like to run a business with her husband. · Mary’s experience working on the client side and agency side, and how it compares to running her own company. · How Mary works as a master networker. · How Mary ensures she makes herself a priority. Enjoy, and thank you, Mary, for your time! Links! Prevost Partners LinkedIn Twitter About Mary Prevost: Mary Prevost, MBA Founder, Prevost Partners PrevostPartners.com Empowering brands and inspiring people to think differently – this is how Mary Prevost has approached her 17 years of work in the public relations industry. Nurturing meaningful relationships is key to Prevost’s success – from internal executives and colleagues, to external target audiences and media. Prevost’s vast experience spans both agency and client-side work and she’s helped clients of all sizes, from Fortune 500 companies to startups and non-profits. Her specialties include both B2B and B2C strategic communication, content marketing, media relations, writing, social media planning and execution, crisis communication, brand development, event planning and internal communications/team building. Prevost previously worked as Director of Communications at Cheyenne Regional Medical Center in Cheyenne, WY, and then transitioned into agency work as an Account Supervisor at an agency in downtown Minneapolis. In 2014, Prevost founded MJP Strategic Communications to provide independent public relations consulting services. In 2019, she founded Prevost Partners with her husband to broaden their services. Prevost graduated with an M.B.A. from Augsburg College (Minneapolis, MN), a B.A. in Mass Communications with emphasis in Public Relations and News Editorial from Colorado Mesa University (Grand Junction, CO) and an A.A.S. in Radio/TV Broadcasting from Central Wyoming College (Riverton, WY).

You need to market your products or services, so go start a Facebook page, right? It’s quick, it’s easy and more importantly, it’s free. But, it isn’t a good strategy. First, we must take a step back and understand the benefit really good content has in building your brand. Then we can identify new ways to efficiently distributing your content, which yes, will include social media. Social media changes daily. In order to keep up, you must understand which social channel is right for you to cultivate a relationship with your audience. For social media success, it’s quality over quantity. It’s also part of the larger strategy that starts with content. ----more---- About Karen's guest: Mary Prevost Empowering brands and inspiring people to think differently – this is how Mary Prevost has approached her 16 years of work in the public relations industry.Nurturing meaningful relationships is key to Prevost’s success – from internal executives and colleagues to external target audiences and media. Prevost’s vast experience spans both agency and client-side work and she’s helped clients of all sizes, from Fortune 500 companies to startups and non-profits. Her specialties include both B2B and B2C strategic communication, content marketing, media relations, writing, social media planning and execution, crisis communication, brand development, event planning, and internal communications/team building. Prevost previously worked as Director of Communications at Cheyenne Regional Medical Center in Cheyenne, WY, and then transitioned into agency work as an Account Supervisor at an agency in downtown Minneapolis. In 2014, Prevost founded MJP Strategic Communications to provide independent public relations consulting services. In 2019, she founded Prevost Partners with her husband to broaden their services. Prevost graduated with an M.B.A. from Augsburg College (Minneapolis, MN), a B.A. in Mass Communications with emphasis in Public Relations and News Editorial from Colorado Mesa University (Grand Junction, CO) and an A.A.S. in Radio/TV Broadcasting from Central Wyoming College (Riverton, WY). ___________________________________________ WVU Marketing Communications Today is hosted by Karen Freberg from West Virginia University which is a program on the Funnel Radio Channel.     

Tracy Asencio is an award-winning publicist who works with some of the most notable brands in the country such as, MillerCoors, Honda, Brown Forman and Red Bull, executing media relations plans and assisting with strategy development, program coordination and administration. She's an Account Supervisor for Bacardi Multicultural at TEAM Enterprises developing relevant, engaging, and disruptive Multicultural programming across the Bacardi Portfolio of brands. Tune in to hear how she's representing for minorities in marketing. Stay connected with Tracy online: Facebook: https://www.facebook.com/tracy.asencio Instagram: https://www.instagram.com/mstracyasencio/ Stay connected with us online: Facebook- http://bit.ly/2CkjhqV Instagram- http://bit.ly/2OszRfs Twitter- http://bit.ly/2RU9tcz Youtube- http://bit.ly/MakiniSmithYoutube LinkedIn- http://bit.ly/2IZZZIm Website- http://bit.ly/2PvRRSu Subscribe to our newsletter if you love the value and free stuff! Send questions to info@awalkinmystilettos.com

Mariano Pintor, Account Supervisor at McCann NY, opens up about his experience as a first generation student and how his intersectional identity has influenced his work. Hear about why it's important to vocalize your passions at work, his response to a serious family crisis having to do with ICE during one of the biggest moments of his career, his contribution to McCann's recent work for Pride, and advice for other first generation students. For more guidance from the industry, subscribe to our Weekly Email—it's a small dose of advice, delivered Mondays

Todd Unger is the Chief Experience Officer and Senior Vice President of Physician Engagement at the American Medical Association. He’s known as a transformational leader for the digital age, with the classic profile of a “productive disruptor” — and man, he has the résumé to back it up. Before his time at AMA, Todd was the CMO and Chief Digital Officer at Daily Racing Form, a 125-year-old news outlet centered around horse racing. He’s also served as the VP of Marketing at YooStar Entertainment Group; the GM of Digital and Executive Vice President at Major League Gaming; the Senior Vice President of Digital for the Time4 Media Division at Time, Inc.; the GM of Online and Senior Vice President of Brand Extensions at Lifetime Television; the VP and GM of Local and the Director of Product Management at AOL — yes, AOL as in “you’ve got mail”; the VP Account Supervisor at the Leo Burnett Company; and finally, an Assistant Brand Manager and Brand Assistant at Procter and Gamble. Oh, and have you ever heard of Yelp? Well Todd created the “AOL Local Expert” reviewing platform during his time at AOL, which was a precursor to Yelp before Yelp ever existed. He has an MBA from Harvard Business School, he’s led new business initiatives for Scope Mouthwash and Metamucil, he’s overseen commercial productions for some of the nation’s biggest brands like Sony, and he’s worked with blue-chip advertisers like Old Spice, HBO and Dr. Pepper. But don’t think all of his accomplishments throughout his illustrious career have gone to his head — Todd firmly believes that it’s always, always about the customer. Join us as our host Brian Burkhart learns about the Unger family’s “performance gene,” P&G/HBR’s incredible impact on Todd’s life and why powerful storytelling is so important in the Digital Age.

WCR Guest Podcaster, Stephanie Hansen, interviews Drew Calvert, Vice President of Innovation, Niman Ranch at the 2019 National Conference.The InterviewDrew shares a glimpse of the meat and farming industries, typically male dominated, and Niman Ranch’s 50% female leadership being a catalyst for interest in supporting women in the industry. Niman Ranch Women in Food Scholarship AnnouncementAdditionally, Drew announces the new Women in Food Scholarship that will provide one rural America young woman with a $5,000 scholarship and mentorship support from WCR- Women Chefs & Restaurateurs and the James Beard Foundation, the two organizational co-sponsors of the scholarship.Niman Ranch MissionNiman Ranch and its network of U.S. family farmers and ranchers raise livestock, humanely and sustainably to deliver the finest tasting meat in the world.Niman Ranch works with one of the largest networks of small, independent U.S. family farmers and ranchers – over 720 and growing.All Niman Ranch animals are raised outdoors or in deeply bedded pens. We lead the industry in sustainable and humane agricultural practices.Niman Ranch raising protocols were developed with the help of animal welfare expert Dr. Temple Grandin, and are the strictest in the industry.Drew Calvert, VP of InnovationDrew Calvert received her Bachelor’s Degree in Sociology from the University of Texas – Austin, close to where she grew up. She started her career with Pricewaterhouse, in San Francisco, but a love of food lead her to change careers and attend culinary school. Since making that decision 20 years ago, Drew has touched many aspects of marketing and communications within the food industry. She worked with PBS chef Martin Yan and was involved with two television series as a culinary producer, developing restaurant concepts, testing recipes for cookbooks and planning events. She has held marketing positions at Whole Foods Market, a leadership role as Account Supervisor at the natural foods PR firm Fresh Ideas Group and worked in sales for the wine industry. Through all these experiences, Drew brings comprehensive expertise of retail and food service marketing and culinary expertise to the Niman Ranch team where she develops new and emerging channels for brand growthSupport the show (https://womenchefs.org/donate/)

Executive Director of the Builders Guild of Western Pennsylvania Jeff Nobers joins Tim to talk about the rising career opportunities for people without four-year degrees, and who don’t mind rolling up their sleeves and going to work. https://traffic.libsyn.com/shapingopinion/Future_of_Work_auphonic.mp3   If you were to have a baby today, one of the first questions someone might ask you is, “When are you going to start saving for college?” It’s generally assumed today that everyone has to go to college, and if you don’t well, it’s not good. At the same time, we also hear talk about how robots and artificial intelligence are going to replace millions of jobs, especially white collar jobs. The future of work. College costs continue to rise. College graduates enter the work force with so much debt that in some cases, they are putting off getting married, starting a family, buying a house. The American dream is on hold. Last fall, the Washington Post reported that – “Well-paying jobs that don’t require a college degree are multiplying at the fastest rate in three decades, offering more Americans a path to the middle class. “ The newspaper cited a report from Georgetown University that found there are now about 13 million jobs nationwide that require only a high school diploma and pay at least $35,000 annually. This is a higher wage than most entry-level service roles. The Builders Guild of Western Pennsylvania is a unique, non-profit labor/management initiative, representing 16 building trade unions, eight affiliated general and specialty contractor associations, and the Pittsburgh Construction & Building Trades Council. The Builders Guild is a positive forum for labor, management, and community relationships, and fosters a cooperative and productive climate for regional commercial construction development. Links The Builders Guild of Western Pennsylvania Blue Collar Jobs Tracker Blue Collar Worker Shortage Turns U.S. Labor Market on Its Head, Bloomberg Blue Collar Workers are No Longer Singing the Blues, The Conference Board About this Episode’s Guest Jeff Nobers Jeff Nobers joined the Builders Guild in his current role in February 2017. He brings an extensive background in media and public relations, crisis communications, marketing communications and community relations to the position. Among his goals for the Builders Guild is to expand the public knowledge of construction trade unions and contractor associations, heighten the awareness of career opportunities in the trades, and promote the benefits of union construction. Prior to joining the Builders Guild, he was the Vice President of Public Relations and Marketing for the 84 Lumber Company. As the company’s lobbying representative to the National Association of Home Builders Jeff played a key role in the passage of the housing mortgage tax credit act which helped to spur the housing market recovery. Previously he was Vice President of Media and Public Relations at Brunner, Inc., where he developed the agency’s first ever media training and crisis communications programs for clients. Previous experience included: Sr. Account Supervisor/Public Affairs & Crisis Communications at Burson Marsteller; Media Relations Director at Hill & Knowlton PR; and Sr. Account Supervisor at Ketchum Public Relations. A 1979 graduate of Duquesne University with a BA in Journalism, he is married with two children and resides in McMurray, PA. His interests include surf fishing, reading and family traveling.

On this episode, Lloyd sits down for a one on one chat with his mentor Jason Greenfield, Account Supervisor at The Marketing Arm. Listen in as they talk about humble beginnings, agency life, and find out how Jason brought Lloyd into the world of Experiential Marketing.

I recently took Friday off for a personal mental health day to reset and recharge. The past few months have been some of the most rewarding and challenging I've experienced in my career so far as I adjusted to my new role as Account Supervisor. I entered a new world of management that I wasn't previously familiar with. Though I've accomplished a lot over these months, it certainly hasn't been easy and over the past few weeks I started to feel like I wasn't doing my job well enough. Self-doubt is something I've struggled with over the years so I knew when Marcella recommended me to read You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, it was exactly what I needed. Author Jen Sincero provides a witty approach to learning how to love yourself and attracting the people and energy you need in life in order to embrace your inner badass. The book starts off with some high-level, feel-good advice but eventually taps into actionable takeaways you can incorporate into your every day. A few of my favorite messages and exercises include: Make enjoying your life a priority Ditch the self-deprecating humor Forgive yourself Take advantage of opportunities when they present themselves Find a cause you care about and give to it every month (however you can, whether by money or time!) Compliment your peers and others Though these may seem obvious to you, I promise that the sentiments go much deeper. Listen to Marcella and I discuss these topics and more in this week's episode of Creator's Block!

Reza Ladak: Reza Ladak is currently an Account Supervisor at Harrison and Star, an advertising agency for the pharmaceutical and healthcare industries. He specializes in developing and executing strategic and tactical marketing plans for some of the world's leading Pharma and BioTech companies, focusing on the areas of Oncology and Neurology. Reza has a Bachelors of Sciences degree in Pharmaceutical and Healthcare Business from the Univeristy of the Sciences in Philadelphia. He has over 8 years of experience, working with clients ranging from corporate, non-profit, and advocacy settings. Amina Al-Sadi: Amina Al-Sadi got her start in radio at KUOW, Seattle's NPR affiliate station, as a Weekday High School Intern in 2007. After finishing her degree at the University of Washington, she returned to call-screen, volunteer, intern, fill-in, and produce for the shows Weekday and Week in Review. She helped launch KUOW's daily news show The Record in 2012. Amina was a RIAS Berlin Fellow in 2016. She is interested in how policies and technology are changing our lives and culture. She likes to explore the curiosities of the changing Puget Sound region in the stories she tells as a producer for The Record.

Have you ever had a challenging week only to realize later that the conversations and obstacles you faced pushed you to do and be better? This was one of those weeks for me. I've had some tough conversations with team members both on and off my POD, and while it's never fun to have challenging discussions, I know we’re growing because of it. I’ve mentioned on past episodes before but I recently moved into a managerial role as Account Supervisor, managing a team of 6 Account Executives. Since I was an Account Executive before, I feel I have a deeper connection and compassion to the issues and concerns they face. That doesn't automatically make me a good manager though. Having an honest and true connection with your manager where you can share your thoughts and feel like you're making a difference doesn't happen overnight. It's something we all must work towards. I recall the days of feeling like my voice wasn't being heard and questioned whether I was truly valued in my role and at my company. We're fortunate here at IMPACT because we are provided with trainings and resources to coach us on how to effectively communicate with all team members. Marcella, Vin and I discuss what we've learned to help ensure you can speak with your manager and have your voice heard. Because after all, I truly believe it's because of tough and honest conversations that I am stronger and more confident in my current role -- ultimately enabling me to lead a team myself.

We've all seen brand partnerships all over the place – from Target's collaboration with Missoni to Kanye West's partnership with Adidas. But as a wedding business, how can you leverage a brand partnership? In this episode of the This Week In Weddings podcast, we're chatting all about brand partnerships and how even small businesses can think about growing their brands with valuable collaborations.   About our guest:  As Head of Brand Content at Shutterfly, Amber Harrison oversees the content strategy for all of Shutterfly Inc., including Tiny Prints, the Wedding Shop and flagship Shutterfly. In this role she is responsible for the strategic development of influencer relations, content creation and amplification, organic social awareness, UGC and brand partnerships.  Previously, Amber headed up all communications for Wedding Paper Divas (now the Wedding shop by Shutterfly) where she established successful strategic partnerships with high profile industry experts, including wedding planner Mindy Weiss, designer Claire Pettibone and reality star Whitney Port. She created visibility for the brand through celebrity wedding celebrations, such as Sofia Vergara & Joe Manganello’s and Tara Lipinski & Todd Kapostasy’s. Through her work as a writer, interviewer and producer, Amber is known as a modern authority on relationships, wedding trends and etiquette guidelines. She developed and hosted a weekly web series called “Small talk. Big day”, which has accumulated nearly 2 million views to-date. Through the series, Amber offered couples and their families practical advice and insights for the wedding planning process and interviewed industry influencers. For nearly two years, she wrote a weekly etiquette and advice column, Manners Mondays, for Huffington Post. Amber’s expertise and advice is regularly featured in wide variety of national media outlets including the Today Show, ABC News, Good Morning America, E! News, FABLife, Glamour, Brit & Co., Bridal Guide and Inside Weddings. Prior to Shutterfly, Amber was an Account Supervisor at Edelman, the world’s largest communications firm. There she created and managed public relations programs on behalf of clients such as Orange France Telecom, Adobe Systems Incorporated and others. Amber came to Edelman from Zazzle.com where she developed a celebrity-endorsed cause-based marketing campaign that increased the company’s market share by nearly 15%, moving the company ahead of a major competitor. Working with The Birthday Party Project, which aims to bring joy to homeless children through the magic of birthdays, Amber brought the monthly celebrations to two new locations —San Francisco and Silicon Valley— and established awareness and support within the local communities. Amber studied Musical Theatre at Ithaca College and acting at The New Actors Workshop in New York. Her first job was in a touring production of Pippi Longstocking, in which she played the role of Annika.   In this episode, listeners will hear about: Brand partnerships and how they come to be The why of partnering with another company or brand Things to keep in mind when considering partnership opportunities Viewing styled shoots as partnerships How even small businesses can partner with larger brands Considering what you have to offer and what you have to give in a brand partnership situation     Want to connect with Amber? On the web: The Wedding Shop by Shutterfly Amber Harrison: Instagram Wedding Shop by Shutterfly: Facebook / Instagram  Shutterfly: Facebook / Instagram / Twitter   

The past couple months have been very exciting for me at IMPACT as I transitioned to a new role of Account Supervisor. In addition to being the point person for a select few clients, I now manage a team of six Account Executives.  Without even realizing it, this new role and added responsibility has been something I've been working towards for a while now, all stemming to what I consider my passion in my career: helping people.  Though "helping people" is a super generic passion to claim, it's something that encompasses so many aspects of my life. But determining that passion, honestly, has not come easy... and that's OK.  All too often we are pressured to follow our dreams and pursue our passions, but what happens when we don't really know what our passion is? My first job out of college was as a copyeditor for a small shopper marketing agency where I worked on in-store offers for Kraft Foods. Though I learned a lot in this role, I will never forget the day my Mom asked me how things we're going and I broke down in tears saying "I will never care enough about macaroni and cheese!" I realized I lacked passion and actually questioned if I would ever find it in my career.  Though that was a scary realization, it taught me how to be successful in the moment and identify my passion later in life.  Join Marcella and I as we navigate the rocky road of finding passion in your career and explain why it's OK to not always have one particular passion defined. 

Light has more than two decades of experience in wine industry communications. Prior to forming Nancy Light Public Relations in 2003, she was Vice President of Public Relations for Robert Mondavi for seven years, acting as chief communications strategist and managing public relations programs for the company and its portfolio of 16 wineries and labels. Light was responsible for communications programs for the launch of ten new labels, including international joint ventures, during a period of intense growth and expansion in the US and key export markets. She also managed press activity for family and key company executives and served as spokesperson on promotional, business and industry issues. This direct experience augments the broad view of the industry that Light gained as Wine Institute Communications Director and in her previous positions as Account Supervisor for Shelly Berman Communicators, a public relations and advertising agency, and as Public Relations Manager for Kobrand Corporation in New York, where she started the company's first in-house PR department in the 1980s. Wine Institute is a public policy advocacy group representing 637 California wineries and affiliated businesses responsible for more than 80 percent of the nation's wine production and 90 percent of U.S. wine exports. Light replaces Kari Birdseye who departs the organization and plans to remain in the wine industry.

Nicole Caravella is an Account Supervisor and Senior Project Manager at Gatesman, a marketing agency in Pittsburgh, Pennsylvania.

We talk to Minneapolis based Accounts Director Amy Jo Preisler about how she got started in the advertising industry. 0:54 Where she came from 1:23 Whats the difference between advertising and marketing? 4:03 Discussing the Account Supervisor job 4:14 How did you get started? 6:25 "They took a chance on me and here I am" 7:47 "you learn best on the job" 8:01 "I thought I would be a designer" 8:23 I felt more creative thinking about the strategy" 9:17 What are some of the reasons you would pick a medium for advertising 10:17 Has the strategy changed with social media? 12:08 Advice for interview for jobs 13:51 "don't be afraid to show your personality" 14:10 What are your thoughts on "personal branding" 15:12 Progressing in the industry by taking jobs in other agencies. 16:54 Discussing Millennials 17:38 Whats it like working with clients? 18:47 "You have to work on trust" 19:39 "I do my research by talking to people" 21:00 "When you are starting out, you need to learn everything you can from your boss, your job... when you feel like you've learned it all thats when Its time to move on" 21:36Talking about moving on from Amy's first job to her second job 25:09 How do you find a new job? 26:31 How did you get a recruiter? 27:32 What should Hannah do with her life? 30:07 "See if you can find someone to be your rep" 31:18 "This is where I start to create a spiderweb" 32:25 Reinventing herself as a pilates teacher 35:04 "I realised I was trading one stress for another" 35:28 Where do you want to end up?

Jenn Foster and Melanie Johnson interview women business owner Lisa Holmes.  Lisa has been in the advertising agency world for over 25 years. Lisa Holmes has been named one of Utah's  Top 25 Women-Owned Business owners. Presenter and workshop leader at professional association meetings and conferences. Teaches healthcare marketing at a university level. Regional Marketing Director, Western Institute of Neuropsychiatry; Account Coordinator, Account Executive, Account Supervisor, Vice President, President and Chief Executive Officer, Holmes & Co.

Analysa and Farin of Wieden + Kennedy sat down together to talk about hurdles like overcommitting yourself and building a position that didn't exist before, what it's like to work at W+K, how a banana piano produced by the agency made it onto Jimmy Fallon, and leaning into their identities as women of color. So much advice and laughing in this episode—enjoy! Heads up: There's a little bit of rumbling from a rolling cart that went by the room we were recording in at the very beginning, and the sounds of a sound check for the agency's holiday talent show at the very end.  We Are Next has so much in store for you in 2018! From new resources to more ways to soak up advice from the industry. Make sure you don't miss anything by subscribing to the We Are Next Weekly.

Suitscast 002 What happens to agencies during economic downturns? How can you inspire your creative team instead of just passing down menial project details? Should you consider mentoring (or being mentored by) another Suit? Above are some of the topics covered in this fantastic discussion with Tom Smigielski, an Account Supervisor who brings 20+ years of agency & account management experience to today's episode. Get in touch with Tom: toms@ndp.agency Watch Shine: The Legacy of Roanoke’s Ad Men and Women: https://vimeo.com/191185195 This podcast is powered by Pinecast.

Steve Wanczyk, Account Supervisor at Braithwaite Communications, joins host Americus Reed to discuss a recap of the Biggest Brand Blunders of 2017 and Crisis Communications Tips for the New Year on Marketing Matters. Happy Holidays! See acast.com/privacy for privacy and opt-out information.

The Total Tutor Neil Haley and Peter Elvidge will interview Celebrity Eve Austin of "Lola Does Manhattan". Lola Does Manhattan is a comedic web series that follow the adventures of Lola, a sassy, single, Baby Boomer trying to find herself and a little love along the way in New York City. Always accompanying Lola on her adventures is Heidi, her inner self, her inner voice, that voice to which we all should listen. EVE AUSTIN (Creator/Actor/Writer/Producer): Eve is an Actor, Writer and Visual Artist. Recent credits include lead roles in NY THEATER; The Taste of It, American Maccabe, The Pelican presented in venues such as Urban Stages, McGinn/Cazale, Dramatists Guild. Roles in INDIE FILMS American Fango, Unexpected, The Library, The Birthday Party. TELEVISION; As The World Turns, One Life To Live, Guiding Light.  WEB SERIES; Cold Feet aka Fully Engaged, Bad Kitty.   Prior to her 'show business" career Eve worked  as Account Supervisor and Media Director at various  Ad Agencies. as well as a stint as Advertising Director for Diane Von Furstenberg. She holds a BFA having attended Syracuse and Hofstra University' as art major.  

This week, Chris Boyer is joined by Jared Usrey, Creative Technologist, and Libby Werner, Account Supervisor, at ReviveHealth to discuss some of the latest trends in digital and personalized marketing. From the lack of trust that consumers have in sharing health data with Apple and Google, to patients not having a problem merging their social media accounts with their medical records, it’s clear that the marketing landscape is changing dramatically. Libby, Jared and Chris analyze the challenges from both a patient and a healthcare professional angle. They end the podcast with a discussion of their favorite Thanksgiving dish. A must listen!

Today's guest joining us on the Join Up Dots free podcast interview is a woman who loves nothing more than ensuring high performing teams in organisations across the world. She believes that all teams should be well oiled engines, lubricated by honest and meaningful communication between its members. This is the mission of her San Francisco based company Double Forte, which over the last few years has positioned itself as one of the key companies to turn to in the event of a company needing to find ways to up its game. What is interesting with this lady is although she has created this company, and so is in effect an employee, at her core she is quite obviously an entrepreneur with hustle muscle running through her big time. Starting her working life back in 1988 as the Account Executive to the Account Supervisor for The Weber Group, she moved through quite a few positions quickly, as her ambitions forced her to find her true calling. And it seems now that she has found it, and with her acclaimed book "Millennials & Management: The Essential Guide to Making it Work at Work", where she shares what's she's learned from leading big, medium and small teams and companies over the last 20 years selling well, her history seems to be connecting nicely. Or said in another way it appears that she is well and truly joining up her dots. So when she joined the work force back in 1988, did she have a plan to lead her to where she is today, or has it occurred organically over the years? And are there common themes that she finds time and time again with non-producing teams? Well lets find out as we start joining up dots with the lady that says "I'm a straight talker who doesn't hold too many punches, although I try to be pleasant about it." the one and only Lee Caraher  

Today we shined the light on Ogilvy VP Robyn Cobb, Ogilvy Account Supervisor Jacob Hawkins, And Hometown Health's Brooke Fritz. A special shout out to our new sponsor – the Business Marketing Association – Atlanta Chapter.  Please go to their website to register for their monthly events www.bmaatlanta.com/events/. Also . . . if you know of a business in Atlanta that we should know about, please email Amy Otto at Amy@ atlantabusinessradio.com and we’ll invite them to appear on the show.

Brandy speaks to Amalie Vandelier, an Account Supervisor with Ketchum in New York, about the PRSA Silver Anvil Awards called Flight of the Penguins which involved FedEx and the Audubon Society which involved returning penguins to a New Orleans aquarium .