Restoration Rundown Podcast

Many of us get into our businesses with the intention of putting in our all and working hard day in and day out- but what about when the time comes for you to kick back and retire? We often hear that people plan to pass down their businesses to loved ones- and while we absolutely love the sentiment there, it often ends up being a bit disastrous or stressful, and causes Restoration Experts to keep working.... and working... and WORKING....... So what's the alternative? How do you set yourself up to retire successfully? We are joined today by Rocky Hensley from 1-Tom-Plumber, and he is here to empower you all with the information you need to do just that. With plenty of experience in franchising, selling, and running and growing amazing businesses, there is no better person to guide us all through this journey.

The development and utilization of AI in the Restoration Industry is moving at breakneck speeds - already taking over any of the processes you see on a day to day basis with carrier developed models and chat bots. We are in a pivotal moment in the Restoration industry where if we do not adapt, we will die. IN this episode, I am are joined today by Doug Weatherman the COO of Rare Restoration who is here to offer an "AI Dooms Day Prep Kit" for Restorers in this ever evolving AI powered world.

In some recent articles, Google has been leaving behind a trail of breadcrumbs in regards to your Google Business Profile optimization. In more than one instance, they have been subtly encouraging users to upload videos to their Google Business Profile. So, what does this mean? It simply means that Google wants more video content, and if you give them what they want, you may be rewarded with better visibility. In this episode we talk about how to capitalize on this trail of breadcrumbs to get the visibility and rankings your Restoration Business needs to succeed and stand out amongst your local competitors.

In today's episode we are joined by Kayla McGowan, the new Editor-in-Chief of R&R Magazine. Kayla walks us through her journey in the industry and talks about the R&R Magazine's upcoming Experience Conference and Trade Show Aril 8-10th in Punta Gorda Florida. To learn more visit randrmagonline.com/the-experience-conference.

Are you attending the Experience Conference in Punta Gorda? The come see me speaking live for the 2025 No BS Internet Marketing Plan for Restoration Contractors education session on Wed. April 9th at 9:30 AM!

2024 was one heck of a year! You may have noticed a lot of changes when it comes to your digital presence, and we are here to tell you that you are not the only one. If your business is online, chances are you were affected by these changes in some way, shape, or form, and we think it's important for all of you out there to know exactly what has changed and how your Restoration Business can adapt to use it to your advantage. I'm joined by Nikki from our team at Ironclad Restoration Marketing for this 2024 recap, where we will talk about some of the major changes we all experienced last year- from LSA and GBP maintenance and management to exploring the AI Overview and what it means for your Restoration Company's rankings and visibility, and everything in between.

In this very special, 100th episode of the Restoration Rundown, I am super excited to present the 2025 Internet Marketing Plan for Restoration Contractors. With the help of some very special guests and experts in their respective fields here at Ironclad, this episode is everything you need to know when it comes to getting leads for your Restoration Business from the internet minus the fluff and B.S. you're probably accustomed to hearing when it comes to marketing your business. This episode is based on real world case studies of how we help our clients increase their sales by properly leveraging SEO, Google Business Profile/Maps Optimization, PPC/LSA, Websites, Social Media, and Paid Online Marketing. Now dive in and get ready for the Rundown!

In this episode, I sit down with Rocky Hensley, founder of 1 Tom Plumber to uncover the strategies and stories behind his success in the restoration industry. From humble beginnings to building and selling multiple businesses, Rocky shares his inspiring journey marked by resilience, grit, and a relentless drive for growth. Tune in to learn how he's transformed challenges into stepping stones, developed powerful systems for scaling, and built a thriving franchise model with 1 Tom Plumber. This is a must-listen for restoration business owners and aspiring entrepreneurs looking to take their companies—and their mindsets—to the next level.

In this episode I am joined by my main man, JC, the COO of Ironclad Restoration Marketing as he gives us an overview of what it takes to rank your Restoration Business on page 1 of Google with a live video analysis of whos doing it right and who needs some improvement. Buckle up and get ready for this amazing episode!

Google Announces HUGE Change coming to Local Service Ads!!! In this podcast short, I talk about a major change to Google LSA program that is coming November 21st 2024!

In the throes of disaster, restoration companies are the unsung heroes, swooping in to salvage homes, businesses, and peace of mind. As more and more of these modern-day saviors appear, standing out becomes not just a priority but a necessity. That's where digital marketing steps in like a trusted ally. Today, I'll walk you through seven proven digital marketing strategies guaranteed to elevate your restoration business. Ready for the climb? Let's begin.

CAT season poses quite a few marketing challenges for restoration contractors, but within each challenge there are an equal amount of opportunities for the restoration company who is prepared. These marketing challenges mirror most of the common challenges restorers face during CAT season, like the huge increase in demand which strains resources, budget and heightens the competition. In this episode I walk you through some of those challenges but more so how to leverage digital marketing to capitalize on the increased demand and competition

To kick off the all new season of the Restoration Rundown we bring in the big guns, JC and Yas from Ironclad Restoration Marketing. There is a lot of BS out there when it comes to Google Local Service Ads (LSA), and in this video I am going to cut through it all and give you the facts. This is a very special episode that can help you save thousands, you don't want to miss this one!

CORE is home to the industry's most elite property restoration service providers. They are pioneers who expect more from a conference experience.   You wont want to miss this year's Collective, July 8-10th at the JW Marriott in Downtown Austin. From Core "The Collective as an innovation summit featuring state-of-the-art technology, leadership growth experiences, sales development strategies, and a wellness retreat, all under one roof.  While other conventions simply bring you speakers, The Collective delivers thought leaders and game changers. While other shows might bring you some useful information, The Collective brings you deep-seated knowledge to help tackle your toughest challenges ahead. " USE CODE: IRONCLAD to save $100.00 off your registration! Follow and Subscribe to The Restoration Rundown and Ironclad Restoration Marketing by following the links below: - ironcladrestorationmarketing.com - restorationrundown.com Facebook: /ironcladmarketing Instagram: /ironcladrestorationmarketing/ TikTok: @ironcladrm Stream/Watch (search The Restoration Rundown on EVERY streaming service) - Spotify: @therestorationrundown - Apple Podcasts: podcasts.apple.com/us/podcast/restoration-rundown-podcast/id1601823477 - YOUTUBE @ironcladrestorationmarketing - YOUTUBE @restorationrundownpodcast

After a small hiatus building out the new office, I am finally back and ready to record. In this episode I will catch you up on whats to come and how you can see me live in Las Vegas in September.

R&R Magazine is one of the Restoration Industry's largest publications and today I am joined by Michael Balzano, the group publisher from R&R and BNP Media to talk about R&R and their bi-annual Experience Conference and Tradeshow. Learn more about R&R and the Experience by visiting the link below: https://www.randrmagonline.com/the-experience-conference

When it comes to your online visibility your NAP is an integral part of the digital channel eco system. NAP stands for name address and phone number and needs to be consistently listed to get the most out of your digital marketing. In this episode I explain why.

In this episode of The Restoration Rundown Podcast we are joined by Rod Cruce from Trifecta Growth Institute where we kick off 2024 talking about a controversial topic, TPA program work. Rod Cruce has owned multiple different businesses and has spent many years running and building a top performing Restoration company where they properly learned how to utilize TPA by understanding the fundamentals and developing an Algorithm of success. Learn more about Rod and Trifecta Group by visiting the link below: https://trifectagrowthinstitute.com/ https://candrmagazine.com/the-tpa-success-algorithm/

If you are looking to increase your leads from the internet. Give us a call or visit our website at www.ironcladrestorationmarketing.com

Getting eyeballs on your Restoration Business is a tough go, thats why you want to make it as easy as possible for people to get in touch with you. In this quick episode I share a few simple tools you can use to cast a wider net and help close more leads.

When it comes to getting leads from the internet, visibility is key. In this quick video, I walk you through the top 3 things you need to do to maximize your online visibility.

Do you find yourself wondering what to post on your social media accounts? In this short episode we give you some content ideas including FAQ's, testimonials and much more.

Im sure you've heard the old adage "Its tough to find good help these days", and if you own a Restoration Business or any business for that matter then you know that its true. Todays guest has seemingly solved that problem for a lot of Restoration Companies with his company Always on Call Labor. Tune in and get to know David Degroff and how his company can help you scale and manage more work.

Pay Per Click or SEO : which should you choose for getting leads for your Restoration Business? The answer is easy! BOTH! Think about SEO like a garden you need to grow to feed your company leads - it takes an investment in time, money, and people to have your garden bear fruit. Think about PPC as the grocery store for leads you can visit until your garden is sustaining your company. 

Education is at the forefront of everything we do here at Ironclad Restoration Marketing. Todays guest is someone whos organization is spearheading an awesome initiative to help out the Restoration Industry called Core University.

We talk a lot on the Restoration Rundown about growth and how important it is, whether it is business growth or Google rankings growth, if you're not growing, you're dying. In this episode we are joined by Rod Cruce, the founder and Chief Growth Officer at Trifecta Growth Institute, an organization focused on “Growing Businesses by Growing People”. He is passionate about equipping restoration leaders and their team with a critical and specialized skill-sets to become a top performing organization.  

In order to sell your services to someone you need to be able to put yourselves in their shoes to properly address their fears and needs. Figuring out WHO your target customer is crucial to be able to properly address their individual needs in your marketing efforts.

Kevin and Annissa Coy have been in the restoration industry for over 33 years. They have owned and operated a full service restoration company with more than one million dollars annually in revenue in a town of less than 2000 population. They currently teach, coach and speak in the restoration industry on many platforms. In 2008 they were awarded Entrepreneur of the year for outstanding performance and in 2016 Annissa was awarded Restoration and Remediation Magazines Restoration Woman of The Year. Annissa writes articles for the industry and she is featured every week on Restoration and Remediation Magazine's Ask Annissa video column. Kevin and Annissa are the co-creators of Firehouse Education and innovators of Mobile Clean Systems. They joined the Restoration Rundown to talk about how they got their start, the importance of education, communication, and understanding your "why" when it comes to running your business.  Learn more about Firehouse Education: https://www.facebook.com/firehouseeducation.  https://www.youtube.com/channel/UChu98K5PElbyjl4Gm_SaEIg.

Restoration and Remediation Magazine is one of the staple publications in the Restoration Industry. In this episode we are joined by Editor In Chief Myldred Ingram where we discuss their goals of utilizing their publication to create a culture of education and community within the Restoration Industry Check them out at randrmagonline.com

We are back here in Austin with a few more special guests!

We are LIVE today at day 3 of the Core Collective Conference in Austin Texas. Check this fun LIVE episode with a few special guests including Zach from Liftify and the team from CORE Group

In this episode, Jon Isaacson from the DYojo podcast joins me to talk about his new book "Challenge Accepted: An Open Letter To Young People Entering The Workforce Career Development Book" and some of the challenges the new generations are facing in today's workplace along with some solutions for hiring managers. We also speak about this year's upcoming Socktember charity challenge in partnership with Restoring Kindness from C&R Magazine

CORE Group is one of the largest collectives of Restoration Contractors in the US. With an eye on education, culture, and excellence in the industry, they're mission is to provide outstanding service and industry leading support for all of their members. Diane Goheen, Vice President of Marketing and Jason Gilstrap, Executive Director of Contractor Operations joined the Restoration Rundown to talk about all of the exciting things CORE is doing for the industry, including CORE University and their upcoming Collective Conference. Use Promo Code IRONCLAD200 to save $200 on registration to the Collective

If you want to get more water damage restoration leads, fire damage restoration leads, or cleaning jobs then you need to be leveraging SEO and ranking your company on Google. Tune in to this Restoration Rundown podcast episode where I demystify the art of Google ranking for restoration contractors with a seamless, seven-step playbook. From crafting keyword-rich content and optimizing images to mastering the art of local SEO and securing quality backlinks. Whether you're a seasoned pro or new to the game, join us as we empower restoration contractors with practical insights and actionable techniques to effortlessly elevate their online presence and clinch a spot at the top of Google's search results.

In this podcast replay short, we are joined by Zach Garrett from Liftify as he explains the top 3 things you need to know when it comes to getting more Google Reviews. Check out the full episode for more!

I was recently a guest speaker at the Experience Conference in Fort Lauderdale Florida where I was able to educate Restoration and Cleaning Business owners on everything they should be doing in 2023 to get leads online. This presentation was put together using our very own case studies on what we do at my agency, Ironclad Restoration Marketing, to get our clients more leads via websites, SEO, PPC and social media. The 2023 No B.S. Internet Marketing Plan is based off my book The No BS Guide to Internet Marketing and is jam packed with everything you need to get more leads NOW.

Google Guarantee or their LSA program is an amazing platform for Restoration Contractors to utilize to get qualified leads. IN this short replay episode, I walk you through the what and why of LSA.

Finally after 2 years of dealing with the headaches of Google Reviews not posting or disappearing all together, Google has added a new support feature. In this video I show you how the process works.

Getting Google Reviews is tough, but its especially hard for Restoration Contractors. With Google Reviews being such a huge driver of rankings and conversions, its crucial that you have some sort of system in place to consistently get reviews for your business. On this episode we are joined with Zach Garrett, the founder of Liftify, an online reputation and review building company whos comprehensive solutions are finally solving the review gathering problem once and for all. Follow Zach and Liftify: Liftify https://www.linkedin.com/company/77128671/ https://www.facebook.com/Goliftify https://www.youtube.com/channel/UCbG5quNnlvISg6sSRR2h9zQ https://www.instagram.com/_liftify/ Zach Garrett https://www.linkedin.com/in/zachgarrett/ https://www.facebook.com/zach.garrett1/ https://www.instagram.com/zgarrett11/

IN this special crossover episode, I had the honor to be interviewed on C&R Magazine's Restoration Today Podcast with Michelle Blevins. Enjoy

In this special podcast crossover episode, I had the pleasure of being a guest on the Let's Go Podcast with Gokul from Restoration Brokers of America. We talked marketing and some common problems in the industry that are keeping contractors from getting more leads. Check them out at https://rbasells.com/

When it comes to building a website for your Restoration or Cleaning Business, the platform you pick is very important not only for scalability but for search engine rankings. With all of the different platforms out there how do you know which is best? IN this podcast short, I will walk you through the two top platforms and crown a champ between Wordpress and Wix

An optimized Google Business Profile is a powerful tool that you should be leveraging for your business to get more jobs. One of the best ways to keep your profile fresh for our good friend Al Gorithm is to consistently update your profile with content. In this short episode I walk you through the types of photos you should be adding and why.