Podcasts about google business profile

Health care marketing strategist Sara Meyer discusses her article, "First impressions happen online—not in your exam room." She explains why a physician's online presence is often the deciding factor for potential patients and highlights the common gap between high-quality clinical care and an outdated digital brand. In an increasingly competitive market, patients are comparison-shopping online, making snap judgments based on search rankings, website appearance, and patient reviews. Sara outlines a simple, three-step plan for physicians who feel overwhelmed but want to improve their online footprint: Google your practice to see what patients see, build out a complete Google Business Profile, and actively prioritize gathering patient reviews. The key takeaway is that providers don't need to do everything at once; instead, they should focus on high-impact activities to ensure their digital brand accurately reflects the quality of care they provide, ultimately building trust and connecting them with the patients they are meant to serve. Careers by KevinMD is your gateway to health care success. We connect you with real-time, exclusive resources like job boards, news updates, and salary insights, all tailored for health care professionals. With expertise in uniting top talent and leading employers across the nation's largest health care hiring network, we're your partner in shaping health care's future. Fulfill your health care journey at KevinMD.com/careers. VISIT SPONSOR → https://kevinmd.com/careers Discovering disability insurance? Pattern understands your concerns. Over 20,000 doctors trust us for straightforward, affordable coverage. We handle everything from quotes to paperwork. Say goodbye to insurance stress – visit Pattern today at KevinMD.com/pattern. VISIT SPONSOR → https://kevinmd.com/pattern SUBSCRIBE TO THE PODCAST → https://www.kevinmd.com/podcast RECOMMENDED BY KEVINMD → https://www.kevinmd.com/recommended

Your sales funnel can only work if you know where your leads are coming from — and how to make the most of each source. But for many operators, coworking marketplaces, lead gen partners, and even Google Business Profiles feel like a confusing alphabet soup of options. In this episode, I break down the four core lead source categories, demystify the biggest marketplace players, and help you prioritize what's worth your time (and what isn't). We cover: The four main types of coworking lead sources: organic traffic, member referrals, brokers, and marketplaces What platforms like Deskpass, LiquidSpace, Gable, and Peerspace actually do — and who they're best for Why your Google Business Profile may be your most valuable (and underutilized) lead source The truth about Flexspace.ai, how it works, and how it's not a lead gen platform How to track your lead sources effectively and decide which platforms deserve your attention If you've ever wondered whether marketplaces are worth it or how to build a lead strategy that actually converts — this episode is your roadmap. Resources Mentioned in this Episode: Syncaroo Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Today on Startup to Storefront, we are diving into one of the most overlooked growth channels for restaurants and local businesses: Google Maps. Most business owners do not realize how much their Google Business Profile impacts foot traffic, reservations, and real-world sales. While many focus on social media and ads, the smartest brands are dominating Google Maps and seeing real results. Joining us is Evan Oder, founder of Map Labs, the number one Google Maps marketing software for multi-location businesses. Evan has helped thousands of brands climb to the top of search results without spending big on ads. On this week's episode, you'll learn: How to enhance your Google listings using AI and SEO without trying to trick Google The future of search and how Google Maps and ChatGPT are reshaping discovery Why stunning photos on your Google Business Profile can attract real customers Why Google Maps is becoming the future of local search for restaurants and small businesses How Google's ranking factors prioritize engagement, and why it is key for your SEO strategy As a special bonus, Evan is offering a 3-month free trial of Map Labs software and a complimentary Google Business Profile audit. You can access the offer through the link in bio. If you own a restaurant, manage a local business, or want to understand the future of digital discovery, this is an episode you do not want to miss.

Are you struggling to attract more visitors to your nonprofit's website? In this episode, I sit down with Steven Schneider, co-founder and CEO of Trio SEO, to explore the power of search engine optimization (SEO) for mission-driven organizations. We discuss why SEO is a crucial long-term strategy for increasing your online visibility and connecting with potential donors and supporters. Building a Foundation for Sustainable Growth Steven shares insights on: - Why SEO is like investing in your retirement account for your nonprofit - The importance of patience and consistency in your SEO efforts - How to balance short-term paid strategies with long-term organic growth Practical SEO Strategies for Nonprofits Discover actionable advice for improving your website's search rankings: - Crafting content that aligns with what your audience is actually searching for - Leveraging free tools like Google Search Console and Google Analytics - Optimizing your Google Business Profile for local nonprofits Measuring Success and Adapting Your Approach Learn how to: - Track your SEO progress using key metrics and tools - Identify which content is resonating with your audience - Adjust your strategy based on real data and user behavior Overcoming Common SEO Challenges We address potential hurdles in implementing an SEO strategy: - Balancing SEO efforts with other marketing priorities - Staying motivated during the initial “sandbox” period for new websites - Adapting to changes in search engine algorithms and user behavior Whether you're new to SEO or looking to refine your current approach, this conversation offers valuable insights to help you increase your nonprofit's online visibility and connect with more supporters. Want to skip ahead? Here are some key takeaways: 06:28 Understanding Organic vs. Paid Traffic Learn the difference between organic search results and paid advertising, and how they can work together in your digital strategy. 12:15 Essential SEO Tools for Nonprofits Discover free and paid resources to help you research keywords, analyze your website's performance, and track your progress. 19:36 Creating Content That Ranks Explore strategies for developing blog posts and web pages that address your audience's needs and align with popular search terms. 26:15 Optimizing for Local Search Understand how to leverage your Google Business Profile to improve visibility for local nonprofits and events. Don't miss this opportunity to learn how SEO can help your nonprofit reach more people and make a bigger impact. Tune in for a conversation that could transform your approach to online visibility and donor engagement. Resources Google Ad Grant: https://www.google.com/grants/ Google Search Console & Analytics: https://search.google.com/search-console/about SEMRush: https://www.semrush.com/ Ahrefs: https://ahrefs.com/ Steven Schneider Steven is co-founder and CEO at TrioSEO, an agency that helps B2B brands design and implement ROI-focused SEO strategies. Before TrioSEO, he co-owned a portfolio of 40 blogs, managed 400 articles monthly, and scaled to 7 figures via SEO – no paid ads, social media, or other strategies. Today, TrioSEO creates content that converts browsers into buyers. Their team manages everything – the process is 100% hands-off for founders and CMOs Learn more at TrioSEO.com https://www.linkedin.com/in/schneis/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

If you want to show up when someone searches “lawn care near me,” your Google Business Profile isn't optional—it's essential. In this episode, we'll break down what it is, why it matters, and how green industry pros can use it to stand out, get found, and win more work—without spending a dime on ads. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsOptimize Bing AI search by following SEO guidelines.What should I do if my domain host doesn't support Wordpress sites?Is there any impact on Local SEO from the June 2025 core update?Is there an updated list of trigger words that cause Google Posts to fail?How do I do video verification if I have a Service Area Business?What should I do if Google denies relevant business categories for my GBP?Is having products on Law Firm listings helpful?Will sharing my ChatGPT chat potentially help with SEO?Has the visibility on car dealerships been affected since AI mode was introduced?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

If you've been pouring money into Facebook ads with zero return or relying on Google only to end up buried on page three, it's time for a shift. In this episode, I sit down with digital marketing veteran Marilyn Jenkins, founder of MJ Media Group, who's been helping local businesses scale since before most people had email.She breaks down exactly how local businesses are getting 14X ROI using streaming TV ads, how to target zip codes like a sniper, and why Google Business Profile is your make-or-break moment.If you want your business in front of your ideal customer while they're binge-watching Roku or Tubi, this episode is for you.Key Takeaways:Streaming TV ads are non-skippable and more cost-effective than you thinkYou can target specific zip codes, languages, and behaviorsYour Google Business Profile must be optimized before launching adsLocal businesses—from real estate agents to home services—are seeing massive ROIStrategy without execution is just noise. Pick one thing from this episode and take action.Timestamps: 00:03 – Why your digital ads aren't converting 02:00 – Meet Marilyn Jenkins: Digital OG with 14X ROI results 04:08 – Why brand visibility is more important than ever 06:44 – Streaming ads are the new TV gold rush 08:40 – How to get started (even with a small budget) 10:05 – Targeting by zip code, language, and behavior 13:00 – The streaming networks you need to know 14:22 – Cost comparison: Streaming TV vs Facebook vs Google 20:53 – Biggest mistake small businesses make with TV ads 22:41 – Why your Google Business Profile is non-negotiable 24:12 – Final thoughts and how to get startedHere's a challenge for you - audit your digital presence—starting with your Google Business Profile.Follow Rocky Mountain Marketing and share this episode with someone still running ads without a plan.Visit Marilyn Jenkins online:Website: https://marilynjenkins.online/LinkedIn: https://www.linkedin.com/in/marilynjenkins/Instagram: https://www.instagram.com/lawmarketingzone/Youtube: https://www.youtube.com/@lawmarketingzoneLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

What if letting go was the secret to leveling up?This week, I'm sharing a raw, behind-the-scenes look at what happened when life forced me to step back—from my inbox, my to-do list, and even my studio. Between moving my home and performing in a ballet (yep, at almost 50

In this milestone 150th episode of Design Business Freedom, you're guided through a refreshingly simple yet strategic approach to overcoming slow seasons in your interior design business. Instead of succumbing to the overwhelm of "more marketing," Melissa Gault, your interior design business coach, walks you through the transformative power of choosing one intentional action to focus on for 30 days. This episode is packed with tangible ideas and real-life examples to help you bring in clients, cash, and confidence—without the hustle. Melissa shares 12 proven marketing strategies specifically designed for interior designers and emphasizes the importance of alignment, authenticity, and consistency. Whether you're feeling a slowdown in inquiries, income, or inspiration, you'll walk away with a practical plan to shift from scattered effort to meaningful momentum. It's about simplifying your strategy to amplify your results—and this episode shows you exactly how. IN THIS EPISODE, YOU WILL HEAR: (01:09) Why “doing more” during slow seasons leads to burnout, not bookings (03:40) How to select one of 12 proven marketing moves to focus on for 30 days (05:31) Why launching a digital newsletter can be a game-changing visibility tool (07:17) The power of story-driven Instagram content that attracts ideal clients—not DIYers (13:07) Tips for getting into publications and podcasts your clients actually pay attention to (26:11) How optimizing your Google Business Profile can improve local visibility fast SUPPORTING RESOURCES: Tricia Malloy Testimonial Writing Services Timeleft Dinners When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.  

Are you caught in the telehealth vs. in-person therapy debate? In today's episode, I tackle the question that's on many therapists' minds: do you really need to have an office to succeed in private practice?Since the pandemic shifted our industry toward virtual sessions, many of us have gotten comfortable working from home. But there's a growing number of clients specifically seeking in-person therapy experiences. So I'm sharing my own journey with telehealth and why having a physical office space might be worth considering - even if it's just for one day a week. From the unexpected marketing advantage of Google Business Profiles to the benefits of work-home separation, I'll break down the pros and cons without sugarcoating the realities.Whether you're committed to your virtual practice or feeling the pull to return to an office setting, this episode offers a no-nonsense look at what might work best for your private practice and lifestyle.Topics covered on Do You Really Need to Have an Office to Succeed in Private Practice:Telehealth therapy transformation during the pandemicBreaking down how a Google Business Profile can dramatically increase your private practice's visibility for freeMy personal experiences with office rental arrangements and subletting strategies that can reduce overhead costsHow therapists can position in-person sessions as premium services with higher pricingTesting the waters before fully committing to a physical officeResources from this episode:Google My BusinessWhy Therapist Reviews Are Better Than Paid Ads - Your $0 Client Attraction Plan [Episode 123]Connect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachFacebook group: Healing MoneyQuote:"Having an office can boost your visibility, help you serve a wider range of clients, and create new business opportunities, but it's not a requirement for success." - Felicia

You can have the best service, product, or offer in the world—but if no one knows about it, it doesn't matter. In this episode, we're digging into why marketing often falls to the bottom of the list for small business owners and what to do about it. Visibility isn't optional, and you don't need to be everywhere—you just need to show up where it counts!We'll walk you through simple, effective marketing strategies you can start today—like updating your Google Business Profile, collecting reviews, creating low-effort videos, and building an email list (even a tiny one). Plus, we'll show you how to ditch the overwhelm and build a plan that actually fits your life and bandwidth. If you've been stuck in marketing paralysis or don't know where to start, this one's for you.Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

The podcast excerpt focuses on strategic email marketing for local businesses, aiming to boost revenue by enhancing online visibility. It highlights the importance of understanding search competitors, utilizing Google Search Console and Google Business Profile for SEO, and consistently engaging with audiences through valuable, non-sales-focused content. The discussion also touches on the synergy between AI tools like ChatGPT and traditional search engines, emphasizing that contextual relevance in communication is key to driving both audience engagement and financial growth. Favour offers practical advice, such as using QR codes at physical locations to convert foot traffic into online leads and segmenting email lists to cater to specific audience needs.

Proven Tactics to Boost Local Visibility, Rankings, and Clicks Struggling to get found in your local market? It may be your on-page SEO. In this value-packed episode of Local SEO Tactics, we dive deep into the must-know on-page SEO strategies that can supercharge your local business presence online. From optimizing your homepage and metadata to ensuring mobile-friendliness and NAP consistency, Bob breaks down the essentials every local business needs to dominate their market. Whether you're a business owner or an SEO professional, these foundational tactics will set you up for long-term search success. What You'll Learn  How to optimize title tags, H1s, and meta descriptions for local intent Why NAP consistency, schema markup, and internal linking matter more than ever Quick wins to improve mobile site speed, image alt tags, and local relevance Need help implementing these strategies? Get a free audit at localseotactics.com or request your GBP audit directly at localseotactics.com/free-gmb-audit. https://www.localseotactics.com/on-page-seo-essentials-for-local-business-growth/

In this episode of the Rocket Chiro Podcast, Jerry dives into the big question: What's AI going to do to search and SEO? Chiropractors have been hearing about AI more and more, and one longtime listener reached out to ask how this might impact local SEO and Google Maps rankings going forward. Jerry shares his personal insights (not AI-generated) on where things might be headed and what chiropractors should start doing now to stay ahead. In This Episode: 1. Why this conversation matters now AI is rapidly becoming more common in how people search for answers Some chiropractors are already using AI tools to replace Google for specific types of searches The shift might not be urgent yet, but it's happening 2. A reminder of what SEO really is SEO is about building a trust relationship with Google Google is a referral source, not just a search engine Stop trying to game the system with gimmicks; focus on trust and authority 3. Four key ways AI might change SEO and search New signals: AI may use different trust signals than Google, including more emphasis on social media and reviews across multiple platforms (not just Google) Better at spotting fakes: AI will likely be more effective than Google at identifying low-effort, spammy, or fake content and chiropractors Prompt-based influence: AI may favor content that's tied to user prompts and past conversations Highly personalized results: AI can tailor answers based on the user's history, preferences, and behavior, which could make ranking more individualized than ever 4. What chiropractors need to do now Create better content: Make sure your online presence answers real questions and builds trust Be human and specific: Generic AI content won't rank well; effort and uniqueness will still matter Diversify your reputation: Get reviews and mentions across different platforms, not just Google Interact meaningfully: Continue engaging with your Google Business Profile and community—human behavior still counts 5. Final thoughts Ranking well still requires intentionality, consistency, and real effort Specializing in areas like pediatrics, sports injuries, or headaches will require deeper content to back it up The sooner you start building trust and authority, the easier it will be to maintain a strong position in search Resources Mentioned: RocketChiro.com – Get help with your chiropractic website or local SEO NEXT Step Program – Coaching and support for new or stuck chiropractors who want to grow Free SEO & Website Review – Request a custom video review of your current online presence Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

Think posting a few random photos to your Google Business Profile is enough? Think again.In this episode, we walk through advanced photo and video strategies that help your business stand out in search and drive more calls. You'll learn what types of visuals to post, how often to update them, and pro-level tips like using EXIF data, adding logo and service overlays, and filming short videos that build trust fast.These are the same strategies we use with top-performing local businesses. If you want better visibility, more engagement, and more leads - this is the episode to listen to.Resources Mentioned in this Episode:⁠⁠⁠⁠CanvaAbout Adam Duran, Local SEO Expert⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Local SEO in 10⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Los Angeles⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & Walnut Creek, California, Magnified Media is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠digital marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠local SEO for businesses⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠marketing strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠national SEO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, website design ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Jamie also is the creator and panel expert of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Straight-Talk Solar Cast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, the world's first podcast focused on answering the questions faced by anyone considering going solar.Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast website and check out our search feature⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

This week, we're pulling clips from our most recent webinar: 7 Ways Clinics Fail (and How to Make Sure Yours Doesn't!). It's a straight-shooting look at what keeps great clinics stuck, and exactly what to do instead.If you're still relying on word-of-mouth for patient growth or haven't touched your lease since signing it, this one's a must-listen.This episode is a field guide for clinic owners who want to scale with intention, protect their margins, and build something that lasts.

How to Rank #1 on Google Maps: Danny & Jeremy on Local SEO for PT Clinics In this episode, Danny sits down with marketing expert and former clinic owner Jeremy Dupont to break down what every clinic owner needs to know about ranking high in local search in 2025. They cover why Google Business Profiles matter more than ever, how AI is changing search results, and the simple steps to boost your local visibility—without wasting money on bad ad spend.

Google Business Profile Heat Map Reports for Dentists What We have available to look at stats for our keywords and what we can do with the data. Here is the video: https://youtu.be/huPllslr0aM

A whopping 43% of consumers allegedly use AI tools daily – or do they? This week, Local SEO expert Greg Gifford and the EDGE team dissect the latest digital marketing headlines, exposing the flaws behind flashy AI stats, CTR doom-and-gloom, and Google's evolving local business verifications, all while dodging shady review extortionists (and some Coldplay memes). The crew calls out shaky survey methodologies and sample sets that would make any statistician cringe. Discover why that 32% drop in Google's top CTR may be missing more context than your cousin's Facebook rants, and why local businesses should give side-eye to Google's new AI-calling feature that threatens to turn bespoke service into a commodity. And if you've been targeted by one-star review scams, Greg's got some no-nonsense advice for fighting back – armed with screenshots, not dessert bribes. Spoiler alert: If your restaurant is handing out free tiramisu for reviews, you might be breaking federal law (and Greg will rant accordingly). Plus, why the latest batch of buzzword acronyms just muddies the digital waters for businesses already struggling to keep up. Listen in and join in the fun in Local News on the EDGE! News from the EDGE: [00:06:20] 43% of consumers now use AI tools daily: Report [00:14:10] Google CTRs Drop 32% For Top Result After AI Overview Rollout [00:21:05] EDGE of the Web Sponsor: Site Strategics Local SEO News Segment: [00:22:20] Google Business Profile Appeal Tool Now Shows Rejection Reasons [00:28:45] Google Search Can Now Call Local Businesses Using AI [00:44:01] EDGE of the Web Sponsor: WAIKAY [00:45:11] 1-star review attacks plague restaurants on Google [00:52:56] SEO vs GEO vs AIO: WTF? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks WAIKAY https://edgeofthewebradio.com/waikay Follow Us: X: @ErinSparks X: @GregGifford X: @TheMann00 X: @EDGEWebRadio

Boost your chiropractic practice with these 10 easy website tips! Learn practical fixes to attract and retain more patients, from mobile-friendly design to online booking and SEO. Implement these changes this week to grow your clinic! Episode webpage & shownotes: https://propelyourcompany.com/10-chiropractic-website-tips/Send in your questions. ❤ We'd love to hear from you!

If you're a plumber looking to grow your business, being visible online is one of the most important things you can do. In this episode we walk through our proven local SEO playbook designed to bring in more calls, more bookings, and more real leads.You'll learn practical steps to get your plumbing company found by local customers. We cover the right way to set up your Google Business Profile, how to create pages for the cities you serve, and which tools can help you track what's working.Whether you're just starting or want to take your business to the next level, this episode gives you clear, simple actions that can lead to real growth.Resources Mentioned in this Episode:⁠City Pages Are Hurting Your Business—Let's Fix em⁠Avoid SEO Scams: A Checklist for Local Business Owners About Adam Duran, Local SEO Expert⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Local SEO in 10⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Los Angeles⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & Walnut Creek, California, Magnified Media is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠digital marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠local SEO for businesses⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠marketing strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠national SEO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, website design ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Jamie also is the creator and panel expert of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Straight-Talk Solar Cast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, the world's first podcast focused on answering the questions faced by anyone considering going solar.Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast website and check out our search feature⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

On today's episode, Dr. Mark Costes is joined by Darren Shaw, founder of Whitespark and one of the most trusted voices in local SEO. Darren breaks down exactly how dentists can dominate local search results—not just on Google, but also on emerging platforms like ChatGPT. He explains the three overlooked pillars of local SEO: optimizing your Google Business Profile, having a smart and consistent review strategy, and building citations that boost your online presence.   Darren shares practical tips on everything from uploading weekly photos and selecting the right categories, to responding to reviews and leveraging “best of” lists for AI visibility. He also explains how dentists can hold marketing teams or agencies accountable using real, measurable metrics. Whether you're doing it yourself or outsourcing, this episode is packed with next-level strategies to attract more patients through smarter online visibility. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://whitespark.ca https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In this episode, we break down what Google's AI Mode is, how it's reshaping search results, and what it means for your clinic's local visibility. If you rely on SEO or Google Business Profile traffic to bring in patients, you can't afford to miss this. Learn what actions to take now to stay competitive and show up in AI-powered search results. Episode Webpage: https://propelyourcompany.com/google-ai-mode/ Send in your questions. ❤ We'd love to hear from you!

This week on Your Next Business Bestie, I'm joined by Michelle Hoglan, founder of Top Hat Creative Marketing and my trusted expert on Google Business Profiles. Michelle and I explore her journey from the corporate world and gifted education to co-running a boutique digital marketing agency that empowers small businesses—particularly healthcare providers and service professionals—to master Google reviews, profile optimization, and captivating presence online. In our chat, Michelle uncovers: - Hidden features of your Google Business Profile (spoiler: it's more than just your hours and phone number) - Practical strategies for handling reviews—good, bad, or bogus - Smart tips like using events, backlinks, and dynamic QR codes to boost visibility - Their newer offerings: dynamic video reviews and targeted digital ad campaigns We also get personal about navigating entrepreneurship amid health challenges, the freedom of work flexibility, and why showing up—even when it's uncomfortable—makes all the difference. Expect laughs, real talk, and actionable takeaways. If you've ever wondered how to make your Google Business Profile work smarter (not harder), this episode delivers clarity, confidence, and practical steps to help you shine online.

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsNew GBP feature for restaurants to highlight specials.Users of Claude find out how to get citations from it.AI overview increases, traffic for Local Search decreases. Internet Marketing Ninjas acquired by Previsible.Google asks for chat number when setting up new GBP.Is there a way to accept Google updates en masse?What should I do if my SAB verification has been pending for weeks?Is GBP no longer accepting utility bills?How do I get verified quickly?How do I add the direct booking option to my GBP?What causes a listing to be suspended before it has the opportunity to get verified?What should I do if I got suspended because of a DBA name change?What is the average wait time for a human response/review from Google regarding the suspension of a profile?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Here's the replay of the latest Q&A session held live on my YouTube channel.Links mentioned:Copy my new Revenue Calculator (free)Bailey Collins' Design Day Blueprint Course (affiliate link)*** Course enrollment ends Friday, July 25th, 2025 ***Great live Q&A session here where we dove into topics including:• Website in a day versus website in a week models can both be profitable starting at $2,500• Setting clear client boundaries during the design approval process prevents expensive scope creep• Understanding the difference between homepages, landing pages, and sales pages improves site effectiveness• Real SEO success comes from consistent optimization, regular Google Business Profile updates, and valuable backlinks• Shifting from a purely creative mindset to a business owner perspective ensures sustainable growth• Networking with fellow web professionals works best by establishing a specialty and providing value first• Building industry relationships through meetups and communities like Web Designer Pro creates referral opportunitiesAll additional links and show notes are at joshhallco.com/388

Do therapist reviews feel like an ethical minefield for your private practice? Let me help you cut through the confusion! In this episode, I'm talking about how reviews can make or break your visibility online - whether you're a brand new therapist or you've had your practice for years.You'll learn exactly where to get reviews (Google Business Profile isn't your only option!), who you can ethically ask for testimonials (hint: it's not always off-limits to ask clients), and a simple monthly system that takes minutes to maintain. I'll give you the exact script to use when asking for reviews so you don't sound awkward or desperate. Plus, I'll show you why local reviews matter more than ones from across the country, and how to make sure your reviews sound authentic instead of keyword-stuffed. This is truly one of the most cost-effective marketing strategies available to private practice therapists today. And the best part is you can start implementing this strategy immediately after listening. Tune in and watch your visibility skyrocket!Topics covered on Therapist Reviews:Why therapist reviews have become crucial for practice growth in 2025 compared to just 10 years ago.The specific platforms where you should focus your review-gathering efforts for maximum visibility.Ethically navigating the review process without violating your licensing board's regulations.My simple template for requesting therapist reviews that doesn't feel awkward or time-consuming.Creating a sustainable review system that takes just minutes each month to maintain.Resources from this episode:Yelp: www.yelp.comGoogle My Business: www.google.com/businessPsychology Today: www.psychologytoday.comHow to create email templates in GmailWhat to Do When a Therapy Client Threatens to Leave a Negative Review [Ep 50] Connect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachFacebook group: Healing MoneyQuote:"Having a solid Google business profile with great reviews can be one of your most cost-effective ways to get more eyeballs on your business." - Felicia

How Local Listings Still Drive Rankings and How to Use Them for Better Visibility You've probably heard that citations are outdated, but don't fall for it. In this episode of Local SEO Tactics, we break down exactly why citations still matter in 2025 and how they influence your local search visibility, especially for Google Business Profiles (GBPs). From practical tips on how to audit your citations to advanced tactics using aggregators and tools like Bright Local, this episode is packed with actionable strategies to improve your presence in the map pack. What You'll Learn  The difference between citations and backlinks and how they affect SEO differently How to audit your current citations and spy on your competitors for easy wins The best tools and strategies to build high-quality, NAP-consistent listings Need help building or cleaning up your local citations? Get a free SEO audit and see how we can help you rank higher in the map pack and beyond. https://www.localseotactics.com/do-citations-still-matter-for-local-seo-what-you-need-to-know/    

This Podcast Is Episode 637, And It's About Pillar 1: Marketing - Attracting The Right Construction Jobs A Guide for Small Construction Business Owners (from Your Bookkeeper's Point of View) As construction bookkeeping specialists, we spend a significant amount of time analyzing the numbers behind small construction businesses—everything from job costs to cash flow to profit margins. However, here's the truth most contractors don't hear enough: Your profitability starts before the job even begins. Yes, it starts with the jobs you say yes to—and more importantly, the ones you should start saying no to. In this post, we'll break down what it means to attract the right jobs, how doing so can transform your business, and what practical steps you can take today to stop chasing work that doesn't serve you. First, Why Most Contractors Struggle to Attract the Right Clients Small contractors often accept every job that comes their way, especially when they're just starting or concerned about cash flow. But this creates several problems: Low-paying work that barely covers your costs Clients who delay payment or constantly push scope boundaries Traveling too far for small, unprofitable jobs A lack of consistency in your portfolio and referrals If this sounds familiar, you're not alone. But this cycle drains your energy and your bank account. And it makes your bookkeeping a mess—because when job costs are unclear or inconsistent, it's hard to see which jobs made money and which didn't. The Right Job: What Does That Actually Mean? The "right" job looks a little different for every contractor, but here's a basic framework: You're qualified and equipped to do it well You can complete it profitably (based on your costs and ideal margin) It fits within your service area It aligns with the type of work you want to be known for The client respects your time and process When all five of these boxes are checked, it becomes easier to plan, price, and deliver the work, and you'll often get paid faster and with fewer headaches. Why Your Bookkeeper Cares About the Jobs You Choose From our side of the books, here's what we see when you start attracting better jobs: Cleaner job costing data, because each project has a clear scope and budget Healthier margins, because the client isn't nickel-and-diming you Improved cash flow, because payments come in on time More predictable expenses, so budgeting and forecasting become easier That provides a solid financial foundation to build upon. So, how do we make that shift? 6 Ways to Start Attracting Better Jobs   1. Define Your Niche Clearly Clients won't know what to hire you for unless you tell them—clearly and often. Specializing doesn't limit your options; it sharpens your value. Do you focus on bathrooms, decks, additions, or full remodels? Do you serve residential, commercial, or both types of clients? Are your ideal jobs $5,000 or $50,000? Once you define your sweet spot, you can market smarter and spend less time chasing the wrong leads. 2. Price Your Work with Confidence (Not Emotion) One of the biggest mistakes we see is pricing based on "what you think the client can afford" instead of what the job costs you. That's how good contractors end up underpaid and overworked. With proper job costing and an understanding of your overhead, you can create bids that are both competitive and profitable. And here's the kicker: high-quality clients don't just want the cheapest quote—they want clarity and professionalism. Pricing with confidence attracts better clients. 3. Professional Estimates and Invoicing = Trust Want to stand out from the competition without spending a dime on ads? Use detailed, easy-to-read estimates with clear line items Include terms, timelines, and payment schedules Send professional invoices on time, every time This builds trust right away—and clients are more likely to choose you over "Chuck in a truck," who scribbles an estimate on a notepad. 4. Use Photos, Reviews, and Referrals to Tell Your Story People hire those they trust. And in construction, trust is often built through: Before-and-after photos Client testimonials Word-of-mouth referrals If you're not already collecting these, make it part of your post-job checklist. Ask happy clients for a quick review or permission to take a photo of them. Share success stories on social media and your website. Your work speaks for itself—but only if people can see it. 5. Simplify Your Online Presence You don't need a fancy website to get found—you need: A Google Business Profile (with updated contact info and service area) A few recent photos and reviews A clear description of your services This makes it easy for local clients to find and trust you. We've seen contractors double their inquiries just from a well-maintained Google listing. 6. Pre-Qualify Your Leads Your time is valuable. Before driving out for a quote, ask a few key questions: What's the project timeline? What's your rough budget? Have you worked with contractors before? Is the property ready for work to begin? These questions help you avoid tire-kickers and focus on serious leads. How Bookkeeping Supports Better Marketing Decisions Once you've improved your lead quality and project fit, your bookkeeping data becomes a valuable asset. You'll start to see: Which types of projects are your most profitable Which areas or clients tend to pay faster What marketing sources bring the best leads This allows you to double down on what works—and stop wasting time and money on what doesn't. The Payoff: Less Stress, Better Clients, Stronger Business When you start attracting the right jobs: You waste less time quoting projects that go nowhere You gain consistency in your income and schedule Your financial reports become easier to understand and use You build a brand that clients want to refer and return to It's not about doing more—it's about doing smarter. Need Help Getting Clear on Your Numbers? If you're unsure what your ideal job actually costs—or how to price it for profit—we can help. As construction bookkeeping specialists, we don't just categorize expenses; we also ensure that they are accurately recorded and accounted for. We help you understand: Job costing Profit margins Overhead Cash flow So you can build with confidence and say yes only to the jobs that grow your business, not drain it. Do you need help setting up your job costing system or reviewing your project margins? Book a free consultation, and let's ensure your books are aligned with the type of work you want to do. About The Author: Norhalma Verzosa is a Certified Construction Marketing Professional and works as the Web Admin of Fast Easy Accounting located in Lynnwood, WA. She has a Bachelor's Degree in Psychology and a Certified Internet Web Professional with a Site Development Associate, Google AdWords Search Advertising, and HubSpot Academy certifications. She manages the entire web presence of Fast Easy Accounting using a variety of SaaS tools including HubSpot, Teachable, Shopify, and WordPress.

Want to crush your competition in local search? In this episode we reveal 6 power-packed AI prompts that smart business owners are using to rank higher, get more traffic, and save time on marketing in 2025. Whether you're new to AI or already using ChatGPT, these prompt ideas are tailored specifically for local SEO - no fluff, no gimmicks.We'll walk you through each prompt, explain what it does, and show you how to get the most out of it (even if you're not a techie). From building city-specific service pages to uncovering hidden directory listings your competitors are using, you'll walk away with ready-to-copy prompts you can start using today.Here are the prompts we introduce:6. Turn FAQs Into SEO GoldPrompt:“Write a full SEO-optimized FAQ section for my [type of business] website. Focus on common customer questions in [city/region], using keywords and strong CTAs.”AI Should Act As:A local SEO strategist and schema expert who understands both search intent and conversion best practices.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”5. Create a Month of Google Business PostsPrompt:“Give me 4 weeks of Google Business Profile post ideas for a [type of business] in [city]. Include educational tips, client reviews, and local promos.”AI Should Act As:A Google Business Profile optimization specialist with deep knowledge of what Google prioritizes for engagement and visibility.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”4. Find Every Site Where My Competitors Are ListedPrompt:“Do a deep research on this. I need every website where these 2 competitors are listed so I can ensure my business is too.Find every website on the internet where either of these 2 [NICHE] companies are listed. I need to know how to get listed there as well.[Competitor 1][Competitor 2]Gotham area. Any mentions. My company is [your company]”AI Should Act As:A competitive intelligence analyst and local citation expert with a knack for surfacing hidden listing opportunities.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”3. Write the Perfect City Service PagePrompt:“Write a service page for [type of service] in [city] that ranks well on Google and converts visitors into leads. It should include location keywords, trust signals, a strong CTA, and show how we're different from competitors.”AI Should Act As:A top 0.01% local SEO copywriter and conversion strategist who specializes in landing pages that both rank and convert.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”2. Write a Blog That Ranks & ConvertsPrompt:“Write a blog post that ranks on Google for ‘[keyword]' and drives leads for my [type of business] in [city]. Focus on solving a real customer problem and include strong CTAs.”AI Should Act As:A high-level content strategist with deep local SEO experience.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”1. Build My Local AuthorityPrompt:“Find 10 high-quality, locally relevant websites where a [type of business] in [city] could earn a backlink or be listed. For each, explain how to get featured or listed.”AI Should Act As:An off-page SEO specialist with deep knowledge of local citation networks, chamber listings, and PR opportunities.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast website and check out our search feature⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

If your farm sells bulk meat, you've probably experienced this challenge: a customer places their deposit… and then has to wait 4–6 months before pickup. That's a long time to keep someone excited, informed, and connected. But what if that “dead zone” in your customer journey could actually become your secret weapon for building loyalty, reducing buyer's remorse, and increasing repeat purchases? In this week's episode, I sit down with Breann Detweiler, a pastured meat farmer in my Farm Marketing School. During a private 1:1 call, we workshop how to build a powerful customer nurture path between signup and delivery. Whether you sell bulk beef, lamb, pork, chickens, or even a CSA share—this episode is packed with insights that will help you design better communication touchpoints that educate, reassure, and delight your customers. Today's Podcast Guest: Breann Detweiler Breann Detweiler is a pastured meat farmer from Chesapeake Valley Farm in Pennsylvania, who raises beef, pork, and chicken—and runs a bulk meat program that serves dozens of families each year. She's focused on improving the customer experience and building systems that scale. In this episode, Bre lets you peek behind the curtain as she and I brainstorm and refine her strategy to build a better post-purchase nurture journey. Our Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming, and you don't have to do it alone. Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: ✅ Promotion calendar planning ✅ Google Business Profile optimization ✅ Writing email sequences ✅ Customer testimonials and funnel building ✅ Monthly live coaching calls for support Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at www.mydigitalfarmer.com/fms Helpful Links Mentioned in This Episode   Chesapeake Valley Farm -- Breann Detweiler is the farmer featured in today's episode, and this is her farm! If you'd like to learn more about her business, check out her website. ChatGPT — we used this AI tool on the coaching call to help brainstorm and draft Bre's success path. Shared Legacy Farms CSA Academy -- This is an example of a "success path" resource I provide for my own CSA members. I created a digital resource library of ALL the veggie fact sheets, video tutorials, and even a mini-course around the Instant pot and "How to Succeed as a CSA member." If you'd like to see what's inside this resource, feel free to join for a month and see what's possible in the way of helping a CSA customer. You can use any of the veggie cards, cooking cheatsheets and more for your own customer base for a monthly subscription. What email provider do I use?  In this episode, many of the ideas we brainstormed were going to be built inside an email autoresponder. I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.   Support the Podcast: Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a review on Apple Podcasts to help other farmers find the show. Share this episode with a friend or fellow farmer!

In this episode, Nolen explains how you can fix it. Learn how real roofing companies send the right brand signals to google to make sure they are the first to show up when homeowners search.Don't forget to follow for more Roofing Marketing Tips!Call us or schedule a chat with Nolen now! (800) 353-5758

Kiwi tradies, secure more local jobs! Get found when locals search for trusted trades. We'll optimise your Google Business Profile and website for local search. Ready for more work? Book a free strategy session: tradieseo.nz/#booking-form or call 022 502 3308. Tradie SEO City: Ashhurst Address: 15 Diamond Court Website: https://tradieseo.nz

Maximize your Google Business Profile to improve local SEO, generate more leads, and protect your online presence. Show Notes Page: https://www.thehowofbusiness.com/573-marco-silva-google-business-profile/ For small local businesses, visibility online can make or break your customer acquisition efforts. In this episode, Henry Lopez is joined by Marco Silva with Oostas to break down why your Google Business Profile (GBP) may be your single most important marketing asset, and how to use it to your full advantage. Google Business Profile is a free tool that helps your business appear on Google Search and Maps. Marco explains the three key factors that influence visibility - relevance, distance, and prominence - and outlines how to optimize your profile for each. From accurate hours to high-quality photos, and from managing user edits to strategically collecting reviews, every element of your profile impacts whether or not potential customers find you. "Think of your Google Business Profile like your storefront window—it needs to be clean, fresh, and inviting if you want people to walk in." - Marco Silva He walks listeners through the modern verification process, which now often includes submitting a video or documentation, instead of the old postcard method. Henry emphasizes that failing to claim and maintain your GBP can leave your business vulnerable and invisible. They also dive into review strategies, how to ask for them tactfully, why the quality and quantity of reviews matters, and what role keywords play in visibility. Marco explains how reviews written by customers (not replies) help with local ranking and how to handle both positive and negative feedback publicly. To tie it all together, Marco introduces a $99 GBP Pulse Check from Oostas, a trusted partner of The How of Business. The GBP Pulse Check is an in-depth audit with personalized video feedback and actionable tips for improvement. As a bonus, Henry encourages listeners to download a free resource: “5 Ways to Supercharge Your Google Business Profile” from the show notes page. Marco Silva is a local SEO expert and digital marketing strategist at Oostas who helps small businesses get found online. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

In this episode of The Clinic Marketing Podcast, we're tackling the five most common Google Business Profile mistakes that keep clinics hidden from potential patients—and showing you exactly how to fix them. You'll get quick, actionable tips to improve visibility in nearby searches, attract more patients, and stay ahead of the competition—no fluff, just results. Tune in now! Episode webpage & shownotes: https://propelyourcompany.com/google-business-profile-mistakes/Ready to dive deeper?Download our free guide and checklist, or book a comprehensive Google Business Profile audit. Send in your questions. ❤ We'd love to hear from you!

I want to hear your thoughts about the show and this episode. Text us here...Is your website working for you — or just sitting there looking cute?In this episode of Casa De Confidence, host Julie DeLucca-Collins sits down with web designer and branding strategist Jenny Belanger of Jenny B Designs to unpack what it really takes to build a website that attracts your ideal client and turns clicks into conversions.Whether you're a coach, consultant, or creative entrepreneur, your website should do more than look good — it should work. Jenny shares practical website design tips for entrepreneurs to improve their online presence, boost trust, and drive real business results.In This Episode, You'll Learn:Why your website strategy matters more than fancy graphicsHow to design a client-converting homepageThe power of a clear call to action (and where to put it)Whether you should include pricing on your websiteHow your Google Business Profile supports your SEOThe biggest website mistakes new entrepreneurs makeA simple 5-minute change that can boost conversions instantlyWhat your About page should actually say (hint: it's not all about you)Need help launching or optimizing your podcast and website together? Click here to book a strategy call with Julie and get the plan you need to build visibility, grow your audience, and attract aligned clients.Listen now and learn how to turn your website into your business's most valuable asset.This is an invitation to join a supportive community of purpose-driven entrepreneurs who are creating an impact in the world.A mastermind is a community of peers who exchange ideas, provide support, and offer sound advice for running a successful business.Join the Confident YOU Mastermind now at https://goconfidentlyservices.myflodesk.com/confidentyoumastermindSupport the showOther helpful resources for you: For more about me and what I do, check out my website. Are you ready to get some help with:Podcast launch/re-launchPodcast growth, to increase your authority and position yourself as the thought leader you are. Or Leveraging your podcast to build your online biz and get more clientsSign up for a FREE 30 minute Confident Podcast Potential Discovery Call In this session I will: Identify the pain point that is holding you back. Suggest a next step strategy for solving the pain point.https://calendly.com/goconfidentlycoaching/30-minutes-free-coaching-sessioin Then we will talk about working together to accelerate the process. Do you want a podcast audit? Check out this link If you're looking for support to grow your business faster, be positioned as an authority in your industry, and impact the masses, schedule a call to explore if you'd be a good fit for one of my coaching programs. ...

If you're a studio owner who's tired of spinning your wheels on social media and wondering how to actually get more clients in the door… this episode is your roadmap.I'm pulling back the curtain on the one strategy that changed everything for me: SEO.As a single mama of five (yes, five!) running a local brick-and-mortar business, I needed a marketing strategy that worked while I worked—and even when I didn't. So I doubled down on optimizing my Google Business Profile and creating content that kept me visible and trusted in my community.In this episode, you'll hear:Why SEO is your best friend as a studio ownerHow I started (imperfectly!) back in 2016 and never looked backWhat you can do TODAY to attract more of the right clients, with less hustleHow visibility fits into building a studio that works for your lifeAnd if you're ready for accountability, strategy, and a no-fluff community to grow with—check out my LEVEL UP mastermind. Because running a studio shouldn't mean running yourself ragged.Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Newsletter, & Referral Partners.Love today's podcast?

On today's episode, Casey Lewis will interview James Hatfield, the Chief Revenue Officer of LiveSwitch. James is also an entrepreneur who founded a painting and power washing company.  LiveSwitch is a leading communications platform that uses instant video to transform how people work and scale their businesses. LiveSwitch makes it easier for business owners to connect with customers and document their work in real-time. Home service businesses rely on LiveSwitch to provide virtual estimates, document job progress, and streamline operations using instant video. https://www.liveswitch.com/ (see show notes at the bottom.)Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠Show Notes: Interview with James Hatfield from LiveSwitch

How to Earn, Use, and Leverage Reviews to Climb the Rankings and Convert More Customers What's the one SEO tactic that boosts your Google Business Profile ranking and increases customer conversions? Google Reviews. In this episode of Local SEO Tactics, we dive into why reviews are a direct ranking factor, how to earn them ethically, and the insider strategies to get more of them, without risking penalties. If your local business isn't prioritizing reviews, you're falling behind. This is your complete guide to getting it right. What You'll Learn  How Google uses reviews to rank your business in the map pack Review strategies that increase conversions by up to 44% Ethical ways to ask for reviews and what to avoid to stay compliant Want help crafting a review strategy that boosts both SEO and trust? Contact us and let's elevate your Google presence together.   https://www.localseotactics.com/mastering-google-reviews-for-seo-success-and-local-trust/    

This Podcast Is Episode 636, And It's About The Three Pillars Of A Profitable Construction Business Running a small construction business is no small feat. You're on job sites one minute, sending invoices the next, and trying to line up your next project after that. It's a constant juggling act—and without the right systems, it's easy to fall behind or burn out. As construction bookkeeping specialists, we work with small contractors who are incredibly skilled in their trade but often feel overwhelmed when it comes to running their businesses. And over the years, we've noticed a pattern: the most profitable, low-stress companies all focus on the same three areas: 1. Getting the Right Jobs (Marketing) 2. Managing the Money (Accounting) 3. Delivering Profitably (Production)   Let's break down how each of these pillars supports a stronger business—and how you can tighten them up, starting today. Pillar 1: Marketing – Attracting the Right Jobs Marketing isn't just about having a nice logo or handing out flyers; it's about creating a lasting impression. For construction businesses, effective marketing means attracting the kind of clients and projects that align with your skills, values, and profit goals. The Mistake: Chasing Every Lead Many small contractors try to say yes to every inquiry, especially when work is slow. But not all jobs are created equal. Some clients haggle, delay payments, or expect champagne results on a beer budget. Taking those jobs to stay busy can ultimately cost you money. The Fix: Focused, Consistent Outreach Start by defining: Your ideal client (residential vs commercial, budget level, style) Your best services (bathroom remodels, decks, renovations, etc.) Your service area (so you don't waste time driving) Then, build a system around that. A few simple but effective ideas: Post before/after photos on social media Ask every happy client for a review or referral Keep your Google Business Profile updated Reply to inquiries promptly with a professional estimate Believe it or not, even your invoice can be a marketing tool. Clean, well-structured paperwork signals professionalism and builds trust, making clients more likely to refer you. Pillar 2: Accounting – Controlling the Money This is the part where most contractors feel out of their depth—but it's arguably the most important. If you don't know your numbers, it's almost impossible to price accurately, manage cash flow, or plan for growth. The Mistake: Guessing at Prices and Profits Many small construction business owners rely on their gut instinct to price jobs or determine if they're making a profit. But guessing leads to underbidding, unpaid labor, or worse—projects that cost you money to finish. The Fix: Job Costing + Cash Flow Awareness At a minimum, you should know: How much does each job cost (LMOS™) How much do you need to earn per day/week to stay profitable What your cash flow looks like over the next 30–60 days This is where we provide the most assistance to contractors. With a sound bookkeeping system in place (like QuickBooks set up for construction), you can: Track expenses by project Compare estimated vs. actual costs See real-time profit/loss reports Prepare for taxes before tax season hits You'll be shocked how much easier it is to raise your rates (or say no to low-ball jobs) when the numbers back you up. Pillar 3: Production – Delivering Projects Profitably You're likely already focused on the work itself. But being great at building isn't enough—you also need to finish jobs on time, avoid scope creep, and manage subs and materials efficiently. The Mistake: Letting Projects Drift If you're not tracking timelines, labor hours, or change orders, even a small project can run away from you. That eats into your profit and frustrates clients who were expecting more transparent communication. The Fix: Simple Project Controls You don't need fancy software to keep projects on track. A few simple steps go a long way: Break the job into clear phases (and invoice accordingly) Use a whiteboard or app to track material orders and deliveries Document change orders and get them signed before moving forward Track hours worked (yours and your crew) against the budget From a bookkeeping perspective, this is a gold mine. Suppose you log labor and material costs against each job. In that case, you'll build a library of real-world data that makes your future estimates sharper and your scheduling more realistic. Your M.A.P. - How the 3 Pillars Work Together Here's the magic: these three areas aren't separate—they support each other. Marketing brings in better jobs. When you know your numbers, you can market confidently and say "no" to bad fits. Accounting keeps your pricing and cash flow in check. When you price reasonably, you can afford to deliver great work without cutting corners. Production builds your reputation and efficiency. When you finish jobs on time and budget, clients rave—and your marketing takes care of itself. It's a flywheel: each pillar makes the others stronger. Final Thoughts You don't need to be a large company to run a professional and profitable construction business. You need to build a foundation around these three pillars: Market to the right clients Know your numbers Deliver on your promises And you don't have to do it alone. As construction bookkeeping specialists, we help small contractors like you establish the systems that reduce stress, protect profits, and set you up for long-term success. Ready to Strengthen Your Foundation? Let's talk. We'll help you: Set up job costing that works Understand your cash flow and overhead Clean up your invoicing and reporting Build confidence in your numbers—so you can grow with clarity You can book a free 30-minute consultation today, and let's get your business running on all three pillars.

#491 Did you know that Google could be delivering local leads to your doorstep? An optimized Business Profile is that powerful! In this episode, host Brien Gearin is joined by Buddy Rathmell, the owner of Map Winners, a digital marketing agency focused on managing Google Business Profiles. Buddy shares his expertise on why Google Business Profiles are one of the most impactful tools for local businesses and how optimizing them can drive significant growth — often transforming small businesses into thriving enterprises. You'll hear actionable strategies that cover the importance of reviews, heat maps, and posting frequency, offering insights into how businesses can maximize their visibility and revenue through effective profile management. Whether you're looking for ways to grow an existing business or want start a digital marketing agency of your own, this episode is a must-listen! (Original Air Date - 10/2/24) What we discuss with Buddy: + Driving business growth with a Google Business Profile + The value of getting consistent five-star reviews + Enhancing search visibility with detailed services and photos + Tracking local rankings and performance with heat maps + How early adopters often dominate local markets + Boosting search rankings with consistent NAP info + The industries that benefit most from optimization + Improving engagement and ranking with regular posts and photos + The 200% ROI that clients see on profile management + Managing Google Profiles as a lucrative business opportunity Thank you, Buddy! Check out Map Winners at ⁠MapWinners.com⁠. Follow Buddy on ⁠LinkedIn⁠ and ⁠Twitter⁠. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Last week we mapped out what your farm's VIP program could look like. This week, it's time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status? If you've ever wanted a loyal sub-group of "superfans" who promote your farm, buy regularly, and feel deeply connected to your brand—this episode gives you the blueprint to build that community on purpose. What You'll Learn in This Episode: The 4 different ways to structure a VIP system (and how to choose the right one) Simple methods to track VIP customer behavior without fancy software Whether VIP status should be permanent—or something your customers have to maintain How to coach your audience into becoming VIPs using strategic communication Sneaky-smart ways to build FOMO and drive more purchases Real-world examples of perks that delight and reward your best customers

In this episode of the Brick and Mortar Visibility Podcast, we're stepping beyond the studio and into the world of boutique retail. Whether you're running a Pilates, yoga, or music studio—or any class-based business—there's a good chance you're also selling something on the side. From merch to gear, retail is a powerful revenue stream, and it's time we treat it like one.Our guest, Sarah Kowal, knows this firsthand. She went from broke to building two thriving businesses and now mentors and markets for retail brands nationwide. Sarah shares her real-talk wisdom on marketing for small businesses, particularly those running brick-and-mortar or boutique retail operations.Plus, we kick off the episode with a quick check-in about Profit First—because it's Q3, and if you're following the method, it's time to take that 50% profit and celebrate your progress!Tune in to hear:Why boutique retail deserves a real marketing strategySimple shifts to increase your retail salesHow to think like a retailer inside your service-based bizA dose of inspiration from Sarah's journey and hard-won lessons

Essential Tips and Tools to Rank Higher in the Map Pack and Get More Calls, Clicks, and Customers If you're a local service business and not showing up in the Google Map Pack, you're missing out on essential leads. In this episode of Local SEO Tactics, we break down everything you need to know about optimizing your Google Business Profile (GBP) from categories and photos to service areas and posting frequency. Whether you're starting fresh or fine-tuning an established listing, this guide will give you the practical steps to boost visibility and increase conversions. What You'll Learn  How to structure your GBP for better rankings in the 2-pack and 3-pack The exact features and fields Google wants you to fill out and how to do it right Common mistakes that hurt your GBP visibility and how to avoid them Want to see how your Google Business Profile stacks up? Get a free SEO audit and start making impactful changes today. https://www.localseotactics.com/how-to-optimize-your-google-business-profile-gbp-for-maximum-local-visibility/

Have you ever walked into a place so often that the staff knew your name—and your order? There's something magical about being recognized and treated like a regular. It creates loyalty. That's the idea behind a VIP strategy—and your farm needs one. In today's episode, I kick off a 2-part series that helps you create a plan to identify, reward, and retain your farm's most valuable customers. Part 1 is all about figuring out who those people are, and what kind of behavior you want to encourage more of. You'll learn: Why your business needs a VIP strategy What behaviors to track to spot your most loyal customers The kinds of perks that work best (by farm type!) And how to design a VIP tier that feels intentional and doable

One of the most common questions chiropractors ask is, “How much should I be spending on marketing?” Unfortunately, there's no one-size-fits-all answer. Your marketing budget depends on your goals, experience, available time, and financial situation. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down what chiropractors need to consider when setting a smart, sustainable marketing budget. What's Normal? Most small businesses spend 5–10% of gross revenue on marketing. Growth-focused businesses often spend 10–20%. Chiropractors? Usually far less. Many operate with 2–3%, and some don't spend anything on external marketing at all. However, even if you think you're not spending on marketing, you probably are. Website hosting, domain names, print materials, business cards—it all counts. The real difference is whether you're intentionally investing in marketing or passively coasting. Why Chiropractors Often Underspend Chiropractors—especially new ones—typically have limited budgets. There's often pride in “doing it all yourself” or “growing by referral,” but this mindset can hold you back. Ironically, the time you most need to invest in marketing (early in practice) is when you usually have the least money and the least experience making smart marketing decisions. Jerry shares his own experience of starting out with a large loan. While the money helped him get set up, it also created false security and delayed asking for help. Too much money, too soon, without a strategy, can lead to poor choices. So, What Should You Spend? There's no exact number. Your marketing budget should be based on: Your practice goals Your available time and money Your marketing skills Your current momentum Don't make zero spending the goal. At the same time, don't fall for high-ticket gimmicks that promise the moon. Be intentional and strategic. Budgeting Basics for Chiropractors Do: Invest in low-cost, high-impact strategies if you're tight on funds. Understand that marketing takes either time or money—often both. Prioritize foundational strategies first (see below). Spend money when it saves you meaningful time. Don't: Gamble on expensive marketing hoping it'll “just work.” Spend money you don't have or overcommit time you can't spare. Lie to yourself about your situation. Be honest so you can plan wisely. Start with the Essentials Before jumping into fancy ads or shiny marketing campaigns, focus on your foundational marketing: A professional, patient-focused website Local SEO and Google Business Profile optimization Generating and managing online reviews Community outreach and networking Custom social media content (if you're willing to create it) These strategies are more affordable, sustainable, and effective over time. Big-ticket ads, print campaigns, and radio spots can come later—if they make sense for your goals and budget. Time vs. Money As your practice grows, your available money increases and time becomes more limited. That's when outsourcing makes more sense. For example, a new chiropractor might build their own website, while a seasoned doc is more likely to outsource that task to save time. Social media tip: Avoid paying for canned content. If you want results, you'll need to share your own personality, voice, and expertise. You can create simple content and pass it off to someone for editing and posting—but generic content won't move the needle. Short-Term vs. Long-Term Strategy Understand the type of marketing you're doing: Short-term marketing (like Google Ads or in-person networking) can generate fast results. Long-term marketing (like SEO or relationship building) builds momentum over time. Ideally, your strategy should include both. Just be clear about your goals so you can match your budget and efforts accordingly. Avoid the Comparison Trap Don't compare your marketing budget or practice stats to other chiropractors without context. Chiropractors often exaggerate their numbers. Even if the numbers are real, you don't know the whole story. Jerry shares a story about a friend with a big, multi-doc practice who grossed 3–4x what Jerry did. But after expenses, the friend only brought home a few thousand more per month—and carried far more stress. Bigger isn't always better. Final Thoughts There's no magic number. The right marketing budget for your chiropractic practice is the one that fits your situation, supports your goals, and delivers a positive return on investment. Start with foundational strategies. Be realistic about where you are. Invest smart, not just big. Don't spend money to impress anyone—especially not other chiropractors. Smart chiropractors make intentional decisions, track ROI, and stay focused on long-term success—not short-term ego boosts.   Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

Think SEO is only for the big-budget brands? Think again.In this episode of the Brick and Mortar Visibility Podcast, I'm joined by SEO strategist Jade Pruitt, who's flipping the script on what local search optimization really looks like for studio owners like you.We're talking:Why SEO doesn't have to cost thousands (really)Where to start if you're DIY-ing it—and how to avoid the common overwhelmHow Jade helps studios dominate search results without a giant marketing budgetAnd the ridiculously generous offer she drops at the end of the episode (no, seriously—don't miss it)I'm stepping away from SEO consulting to go all-in on my Level UP program—and Jade is the expert I trust to take the reins. She gets studio life, understands what matters locally, and is leading the charge on integrating AI into modern SEO.If you've ever felt like SEO is out of reach, this is the episode that will change your mind.

Your Comprehensive SEO Checklist for Ultimate Business Growth - Save This Episode For Future Reference with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠In this episode, Favour focuses on Search Engine Optimization (SEO) and its importance for online visibility and business growth. They break down an SEO checklist, emphasizing fundamental elements like website setup with Google Search Console and Bing Webmaster Tools, keyword research, and on-page SEO including image optimization, internal and external linking, and meta descriptions. They also touch upon off-page SEO through platforms like Google Business Profile and the critical role of content SEO in attracting and engaging audiences. The conversation highlights the increasing synergy between SEO and AI, suggesting that structured data and updated content are vital for being referenced by AI agents.What are the fundamental steps for setting up a website for SEO?To effectively set up your website for SEO, the initial and non-negotiable steps involve connecting your website to both Google Search Console and Bing Webmaster Tools. These platforms act as "internet service providers" for search engines, making your website visible, readable, accessible, clickable, and findable.Additionally, generating and submitting a sitemap is essential. The sitemap serves as the "brain" of your website, providing search engines with a structured map of all your pages, including product links, categories, tags, and blog posts, allowing for efficient indexing and visibility.Why is keyword research critical for business growth in SEO?Keyword research is paramount because it allows businesses to prioritize information based on what their target audience is actively searching for, considering both search volume and keyword difficulty.What are the key elements of effective on-page SEO?Effective on-page SEO involves optimizing various elements within your website's pages to improve visibility and user experience. Key elements include:Image Optimization: Compressing images to reduce file size without sacrificing quality (e.g., using tools like compressor.io) and renaming image files with relevant keywords. This improves page load speed, which is crucial for user retention.Internal and External Linking: Strategically incorporating internal links to guide users through your website and external links to relevant, authoritative sources.Meta Descriptions: Crafting compelling meta descriptions for each page, acting as "preview text" to entice users to click from search results.Heading Tags: Utilizing H1, H2, and H3 tags not just for visual hierarchy but also for screen readers and search engine crawlers to understand the structure and main topics of your content.Content Legibility: Ensuring text is easy to read by using appropriate font sizes, breaking up large blocks of text with white space, and incorporating bullet points and bolding for skimability.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive marketing community

Boost Your GBP, Drive Local Traffic, and Skyrocket Visibility with These SEO Tools Tired of guessing what actually works in local SEO? In this episode of the Local SEO Tactics podcast, Bob Brennan reveals 12 powerful SEO tools that local businesses can use right now to dominate Google in 2025. Whether you're trying to crack the local 3-pack, boost your Google Business Profile, or finally understand how users interact with your site, this episode is packed with real, actionable insights. Learn which free and paid tools deliver results, from heatmaps and keyword planners to GBP category optimizers and how to use them to attract more local traffic and stay ahead of your competition. What You'll Learn  How to pick and prioritize the right GBP categories to boost your rankings in Google's local pack Which SEO tools give the biggest ROI for local search performance, even if you're on a budget How to use keyword research and content strategies to build momentum and outrank your competitors Want to see how your business stacks up in local search? Claim your FREE SEO audit now and get a personalized breakdown of what's working, what's not, and how to rank higher in your area. https://www.localseotactics.com/12-powerful-seo-tools-every-local-business-needs-to-dominate-google-in-2025/