Podcasts about google business profile

Bobby Kerr, founder of LOC8 My Business, reveals why Google Business Profiles are becoming one of the most powerful, and overlooked, marketing tools for real estate agents. Bobby explains how hyper-local content, strategic reviews, and geographic keywords can help agents stand out in Google Search and Maps while increasing their chances of being recommended by AI platforms like ChatGPT and Gemini. Bobby also shares five practical tips for getting better reviews and turning your Google Business Profile into a powerful source of visibility, credibility, and leads. If you'd prefer to watch this interview, click here to view on YouTube! Bobby Kerr can be reached at 239.268.3852 and info@loc8mybiz.com. This episode is brought to you by RealGeeks and Courted.io.

You Don't Need to Push Harder: Creating Capacity in Your Business with Lissy DonovanWhat if the thing holding your business back isn't your strategy?What if you simply don't have the capacity to implement it?Think about how many business owners start their day: wake up, grab the phone, check the email, answer the DMs, scroll for a minute, solve a problem, and we're working before our feet even hit the floor.Then the actual day begins.Clients need us. Employees need us. There are decisions to make, fires to put out, services to deliver—and somewhere in there, we're also supposed to find the time and energy to actually grow the business.In this episode of The Visibility Podcast, I'm joined by Lissy Donovan, business strategist, ICF PCC coach, and Certified Pumpkin Plan Strategist who specializes in working with therapists, physical therapists, medical practice owners, and other service-based business owners.Lissy has spent 16 years working with small business owners and eight years coaching around burnout recovery and capacity building. She's helped business owners grow 3–10x while creating businesses that don't require them to remain the single point of failure.And today, we're talking about capacity.Not another productivity hack.Not “drink more water.”Not “just hire someone.”We're talking about what it actually takes to create enough space—in your life AND your business—to think, make better decisions, implement the strategy, and build something that doesn't require every ounce of you.In this episode, we talk about:How your capacity as a human directly affects your capacity as a business ownerWhy constantly operating in reactive mode makes it difficult to growThe hidden cost of starting your day immediately responding to everyone elseWhat rest actually looks like for an entrepreneurWhy creating more capacity requires intentional actionThe uncomfortable truth that creating capacity may take MORE time and effort upfrontWhy waiting for business to “calm down” usually doesn't workHow to start creating space to work on your business instead of constantly working in itWhat happens when the owner becomes the single point of failureHow better capacity can lead to better strategy, better decisions, and ultimately a stronger businessHere's the truth:You probably aren't going to wake up one morning and magically have more time.Your inbox isn't going to empty itself. Your clients aren't going to stop needing you. And your calendar isn't suddenly going to hand you three uninterrupted hours to figure out the future of your business.At some point, we have to intentionally create that space.And Lissy gives us some fantastic places to start.https://www.lissydonovan.com/Join the newsletterYouTubeInstagramWant to strengthen your local visibility with LESS of your capacity?Grab my FREE Google Business Profile workshop. I'll show you what to do, where to do it, and how to optimize your profile so that when people in your community are searching for what you offer, your studio has a better chance of showing up.

John Padgett is a South Carolina real estate agent with more than a decade of experience serving buyers and sellers throughout Horry County and the greater Myrtle Beach area. After working demanding jobs in steel mills, construction, road work, medical equipment delivery, and restaurants, John entered real estate with little industry experience and no established sphere of influence. His early approach was simple: work hard, talk to people, and keep going. In this episode, John shares how those principles helped him build a sustainable real estate business centered on prospecting, relationships, referrals, and consistent follow-up.John walks through his journey from manually tracking prospects in a binder to using REDX to prospect expired listings and build a qualified database. He explains how consistent calling dramatically increased his listings, why he believes prospecting provides one of the strongest returns on investment in real estate, and how he transitioned from door knocking to expireds and geo-prospecting. He also shares how past-client follow-up, targeted mailers, YouTube property tours, social media, and his Google Business Profile have helped him continue to nurture relationships and expand his reach. Most importantly, John explains why discipline and perseverance matter more than constantly changing strategies and why new agents should choose a path, stick with it, and give their efforts enough time to compound. This episode is especially valuable for both new and experienced agents seeking practical prospecting strategies, improved follow-up systems, and a sustainable approach to building a real estate business.Here's What You'll Discover in This Episode...• How John transitioned from demanding blue-collar jobs into a decade-long real estate career.• Why he believes consistent prospecting provides one of the strongest ROIs in real estate.• How door knocking helped John build his first database before he had a CRM.• What changed when John began prospecting expired listings with REDX.• How John organizes, qualifies, and continuously cleans his database.• Why following up with prospects can create opportunities far beyond the original conversation.• How geo-prospecting and neighborhood marketing can help build a pipeline for future business.• What John learned from using YouTube property tours and expanding his digital presence.• Why discipline and perseverance are more important than constantly switching strategies• How new agents can avoid becoming overwhelmed by choosing a few strategies and consistently working them.JUMP TO THESE TOPICS00:00 –

Every time you ask ChatGPT or Claude for a recommendation, you're training it to know you better, and that changes everything about how customers find your business. My guest this week is Vivienne Wagner, founder and CEO of Houndstooth Media Group, and she's built her entire practice around helping business owners get recommended by AI the same way you'd ask a friend "who should I call for this?" We get into why clarity beats volume, how Google Business Profile reviews are quietly becoming AI training data, and why a bridal shop's "ultimate guide to summer weddings" outperformed anything her competitor across the street was doing. If you've been wondering why some businesses seem to show up in every AI conversation about their industry while others are invisible, this episode breaks down exactly what's happening behind the scenes. https://www.theagentsofchange.com/636 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Darcy Sullivan is the owner of Propel Marketing & Design and host of The Clinic Marketing Podcast. She and her team help healthcare clinics improve their visibility in Google Search, Google Maps, and AI-powered search, while also providing professional website design and strategic website content that converts visitors into patients. For more than a decade, Propel has helped chiropractors, physical therapists, acupuncturists, and other clinic owners grow through local SEO, Google Business Profile optimization, and websites built to attract more qualified patients. She joins Bobby Maybee DC of Forward Thinking Chiropractic and Chiropractic Success Academy for an SEO showdown!

Your Google Business Profile might be doing more for your business than your Instagram, but only if it shows signs of life. In this solo episode, TMA mentor and SEO expert Melissa Arlena of Picture Perfect Rankings shares her simple monthly maintenance routine for keeping your profile active, accurate, and working to book you clients, all in about 20 minutes a month. In This Episode: Why an abandoned Google Business Profile signals to Google (and clients) that you may be out of business The five-move monthly rhythm: posts, photos, reviews, performance check, and profile accuracy What to post weekly and how to reframe blog shares so clients actually care Using the performance tab as free keyword research for future blog content Why Google changes your profile without asking and which rogue services to remove A bonus tip on holiday hours that proves your business is alive and legit Grab the Checklist Melissa created a free printable checklist with all five monthly moves in order. Grab it at pictureperfectrankings.com/GBP, then make the first Monday of every month your marketing Monday. If you're a TMA member, the replay of Melissa's full Google Business Profile setup workshop is waiting in the new TMA dashboard, and she's inside the membership year round answering your SEO questions. Not a member yet? Get on the VIP list so you're first to know when enrollment opens. Connect with Melissa: Google Business Profile Monthly Checklist: pictureperfectrankings.com/GBP Picture Perfect Rankings: pictureperfectrankings.com/TMA (code MOTHERHOOD) Melissa's podcast: Get Booked Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

Gabi Kline Leon is a pet and equine photographer who built her business around a very different idea — she doesn't see herself as simply a photographer, but as a commissioned photo artist. That mindset has helped her build a low-volume, high-value business where clients regularly spend thousands, her average sale is around $6,000, and one client spent $50,000 across multiple sessions and finished artwork. In this interview, Gabi shares how she moved from Israel to the US after seeing another photographer make $62,000 in a month, landed a $5,000 first client, struggled through the early COVID years, and eventually built a business around premium pricing, in-home consultations, multiple sessions, printed products and simple pricing. We also get into the marketing side — including the magazine partnership that generated more than $100,000, the mini-session days that brought in over $10,000 a month, her views on SEO versus Google Business Profile, and why getting in front of real people still matters. There's plenty here for photographers thinking about pricing, positioning, sales, client experience and how to create a business that relies on fewer, higher-value clients. The post 683: Gabi Kline Leon – How to Build a Photography Business Averaging $6,000 Per Client appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

A few years ago, someone told me I needed to stop looking for the next big marketing strategy and go back to the basics and hustle.And you guys...I was offended.

Audio-only note: There will not be a video version of this episode this week. We are currently without power after the derecho that came through our area, but we still wanted to get this important conversation out to you.   For years, homeowners found landscapers by asking a neighbor, searching Google, and reading reviews. They still do. But now more people are also asking AI tools questions like: “Who are the best landscapers near me for a patio?” or “Who can fix drainage problems in my area?” That is where AEO — Answer Engine Optimization — comes in.   In simple terms, AEO is about making it easy for AI-powered search tools to understand who you are, what services you offer, where you work, and why homeowners should trust you. Your website and Google Business Profile are still essential, but they are now part of a bigger picture. Google's own guidance says that strong search fundamentals—useful content, a clear site structure, crawlable pages, and accurate local-business details—remain the foundation for visibility in its AI search features.   In this episode, Scott covers: •What AEO means in plain English—and what it does not mean •Why a nice website and a solid Google Business Profile are only the starting point •The five things homeowners and AI tools need to understand about your company •How clear services, service areas, photos, reviews, and helpful answers build trust •A free, unsponsored tool—AgentChecker.ai—that can help you see where your website stands   Important: AgentChecker.ai can surface technical terms such as structured data, accessibility, Core Web Vitals, and headers. Do not worry if the report feels technical. Send it to your website person and ask them what matters most and what should be fixed first.   Follow Million Dollar Landscaper: Website | Facebook | Instagram | YouTube   If this episode helped you, please leave a review on Apple Podcasts or Spotify. It helps us reach more landscaping owners who need practical, no-fluff advice.   #MillionDollarLandscaper #LandscapingBusiness #AEO #AnswerEngineOptimization #AISearch #LandscapingMarketing #LocalSEO #GoogleBusinessProfile #LandscapingWebsite #LawnCareBusiness #GreenIndustry #ContractorMarketing #SmallBusinessMarketing #ScottMolchan #HomeServiceBusiness  

David speaks with Alison Barrows of Ronn Tech Web Solutions about how search has changed in the age of AI, what businesses need to focus on to stay visible, and why clarity matters more than ever. The conversation breaks down practical ways to improve discoverability across websites, Google Business Profile, reviews, and AI-generated search results. Alison explains how she helps local service businesses get found online by combining traditional SEO, keyword and prompt research, Google Ads data, and AI visibility checks. The episode is especially useful for entrepreneurs who are trying to decide where to spend limited time and budget. Key topics In this episode, Alison explains why the old keyword-first SEO model is giving way to prompt-based search behavior, where people ask full questions instead of typing short phrases. She emphasizes clarity as the starting point - businesses need to know exactly what they want to be known for before they can rank for it. We discuss the difference between what business owners think people search for and what customers actually ask AI or search engines. Alison shares that the best answer wins: your website needs to provide the most useful, specific response to the real question people are asking. She recommends putting FAQs on every page of a website, not just a single FAQ page, so both users and bots can quickly find answers. The conversation covers why owned content still matters, and why a website remains more valuable than relying only on social media platforms. Alison explains how traditional SEO still matters in AI search, including hierarchical headings, meta titles, meta descriptions, trust signals, and strong site structure. We discuss how Google Ads can be used as a research tool, even on a small budget, to find the questions and terms real customers are using. She breaks down domain authority and why backlinks from high-authority sites can still help visibility. The episode closes with practical advice for businesses: make the website clear, structure the headings properly, and get an AI audit to see whether you are showing up in AI answers at all   "The most important thing is clarity."     "You have to have the best answer to the question online."     "What question do I want to have the best answer to on the internet?"   Action items Decide what your business wants to be known for in one clear sentence. Write your site content around the real questions customers ask, not just the keywords you wish they used. Add FAQs to each important page of your website. Make sure your headings are structured logically with an H1, H2s, and H3s. Review your meta titles and meta descriptions for each page. Check what AI says about your business and whether you appear in its answers. Compare your page against competitors in an incognito search and look for gaps. Use Google Ads data, if possible, to learn what people actually search for. Get 14 Day Go-High-Level Trial https://www.gohighlevel.com/?fp_ref=david-i-hill-training25   SOCIALS: Facebook:  https://www.facebook.com/davidihill/ LinkedIn:  https://www.linkedin.com/in/davidihill YouTube: https://www.youtube.com/c/DavidHillcoach TicTok: www.tiktok.com/@davidihill Instagram: https://www.instagram.com/davidihill X: https://twitter.com/davidihill   PODCAST SUBSCRIBE & REVIEW https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895   Connect with David www.davidihill.com     #DavidIHill #PathToSalesMastery #ThePersistentEntrepreneur #PersistentEntrepreneurPodcast #SalesTraining #lessonsfromthemat #SalesLeadership        

If you're posting on Instagram because you know your studio should be there—but you're not quite sure whether all that posting is actually helping you get seen, build trust, or increase enrollment, this episode is for you.I'm joined by Katelyn Rhoades, Forbes-featured entrepreneur, founder and CEO of Enfluence Marketing Studio, and host of the top-ranked podcast Call Her Creator. Katelyn has grown a community of more than 350,000, built a seven-figure business from scratch, and partnered with brands including Adobe and Meta.But this conversation isn't about becoming an influencer.It's about using Instagram to grow a local studio business.We talk about what studio owners should actually be posting, how to create content that reaches the right people in your community, and why you don't have to become a full-time content creator—or even love talking to the camera—to make Instagram work for your business.And then I put Katelyn on the spot.I gave her a real-world scenario: You're a dance studio owner heading into enrollment season. What would you do on Instagram to get more students through the door?What followed was basically a mini masterclass.In this episode, we talk about:How local businesses should think differently about InstagramWhat to post when enrollment is your goalHow to create content for the people who are actually likely to buyTalking-head videos vs. Reels vs. graphics, and where each fitsWhy you don't need a massive following to make Instagram valuableHow to turn visibility into trust and, ultimately, enrollmentPractical content ideas you can start using immediatelyIf your studio is doing great work but not enough people know about it yet, this conversation will give you some incredibly practical ways to change that.Grab ⁠⁠The Visibility Vault™⁠⁠⁠ : 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. FollowKatelyn on IG: @thekatelynrhoadesCall Her Creator on IG: @callhercreatorKatelyn on YouTubeKatelyn on LICompany - Enfluence Studio Want to strengthen your local visibility beyond Instagram?Grab my FREE Google Business Profile workshop. I'll show you what to do, where to do it, and how to optimize your profile so that when people in your community are searching for what you offer, your studio has a better chance of showing up.

There's a yogurt shop down the street from my salon that's had a line out the door since I was in high school. No inside seating. Tiny building. Still packed, 40 years later.That didn't happen by accident. And neither does showing up on page one of Google.This episode is about the part of your marketing most salon owners have never touched: SEO. Not the scary tech version. The plain English version, and why it matters more right now than it ever has.In this episode:What SEO actually means in plain English, and why it's the difference between showing up on page one or getting buried where nobody's lookingWhy 80% of people searching on Google are ready to book, not casually scrolling, and what that means for the clients you're losing every single day without knowing itWhy Instagram and SEO are two completely separate systems, and why growing your following doesn't move the needle on GoogleHow AI search tools like ChatGPT and Claude actually pull their answers from websites with strong SEO, meaning weak SEO gets you skipped twiceWhy SEO isn't a one-time fix. It lives in your website copy, your Google Business Profile, your content, and how other sites link back to youThe Monday Club:Business education, community, and tools to build a salon that runs like a real business, including a live SEO workshop this month. Learn more: https://www.lexilomax.com/monday-club

Not sure what your clinic should actually be working on next when it comes to SEO?In this episode, get a preview of SEO Summer School for Clinics, a free five-day training designed to help you identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search.By the end of the week, you'll have a clear 30-, 60-, and 90-day SEO plan based on what YOUR clinic needs most.SEO Summer School runs August 24–28, 2026. Save your free spot at https://propelyourcompany.com/goSend in your questions. ❤ We'd love to hear from you!Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

Google is suspending roofing company Google Business Profiles without warning and most contractors don't find out until the calls stop.In this episode I'll show you the exact address types Google accepts, the ones that get you shut down, and how to build a profile that survives.Roofers are getting suspended without warningWhat a suspension actually costs youThe three address types Google acceptsPO boxes, virtual offices, and shared spaceHome addresses and service area businessesWhy verified listings still get pulled laterFake reviews and review attacksDuplicate listings and keyword stuffingGetting your business name rightBrand signals, third-party signals, and AI searchWhere to go from hereThis isn't about gaming Google. It's about not building your business on sand. (800) 353-5758 https://www.roofingwebmasters.com/

Your clients are already using AI to question pricing, offers, inspections and agent recommendations. The agents who still believe access to information is their competitive advantage are about to have a problem. In this episode, Tim and Julie Harris explain how AI is changing the relationship between real estate agents and consumers. Buyers and sellers can now pressure-test your recommendations before, during and after your conversations with them. The answer isn't to dismiss ChatGPT or fight with your clients about whether AI is right. The opportunity is to become better at the things information alone cannot solve. You'll learn why agents should pressure-test AI instead of arguing with it, how to give AI enough transaction context to produce more useful answers, why strategy and negotiation matter more than access to comps, how AI search could affect agent visibility, and why Google Business Profile and hyperlocal content deserve attention. You'll also hear why Tim and Julie believe real estate agents need to get back in front of people. Human conversations, body language, seller motivation, past clients and centers of influence become even more valuable as more of the industry moves behind screens. Use AI to become faster. Then use the time it gives back to build relationships, negotiate better, solve problems and have more real conversations. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.

Joe Toscano, Founder & CEO of Service Stories, returns to show how his AI platform turns everyday repair orders into ready-to-publish content. In this episode, he covers why he built Service Stories after burning out on social media himself, why voice and AI search are changing how customers find shops, and the growing impact of your shop's Google Business Profile.Watch the video recordingAbout the EpisodeHost: Jay Goninen, ASE, jgoninen@ase.comGuest: Joe Toscano, Service Stories, joe@servicestories.comLinks & ResourcesGet notified of new episodes --> Join our email listEpisode Sponsor: Jasper Engines & TransmissionsJoin the ASE Connects CommunityASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:ASE Connects Memberships for Shops & Dealers (Free trial for shops until 12/31/26)ASE Connects Memberships for Schools (Free for schools)Connect with us on social:FacebookInstagramXLinkedInYouTubeTikTok

Want an AI content engine that publishes at a pace your domain can actually carry? Go to https://www.8figureagency.co/get-aiagency-ops for a free AI consultation.Any agency can do SEO. Any agency can also torch its domain in six weeks doing it wrong.A few weeks back I had someone on this show who was publishing 20 AI-written blog posts a day. Cameron LiButti — founder of BidView Marketing, 13 people, ~70 clients, close to 200 locations across medical, legal, professional services, and large home services — told me exactly what would happen. Google de-indexed the site inside six weeks.So I brought Cam on to answer the question I actually have as a founder learning this myself: how do you use AI for SEO aggressively without setting off Google's alarm bells?We get concrete fast. Cam explains crawl budget — how much compute Google decides your site is worth, and why a site crawled every three to six weeks publishing 20 posts a day is a flare in the sky. He covers the audience question most agencies skip: his medical practices serving 65+ patients get under 5% of leads from AI search, while his tax attorney client gets 40–50%. Same firm, same tactics, completely different priority.Then the part you can build on this week. Google's non-commodity content standard, and the two-part article structure that satisfies it: the first half answers the questions traditional SEO and AI both want answered, the second half is a real client situation — the problem, what you did, the outcome. That's the point of view Google can't get from a commodity blog.Cam gives the exact ramp: start at three posts a week, submit each one in Search Console, and check whether it's still indexed two weeks later — not 48 hours later. Still indexed at week three? Go to four. Then five. You earn 14 a week; you don't switch it on. And if pages drop out of the index, that's your signal to stop and diagnose before you scale the problem.We close on off-site: niche directories like G2 and Clutch, local citations off a Google Business Profile, press releases as safe volume, newsjacking for the links that actually move, and the two sources AI models cite most — YouTube and Reddit.If you're an agency owner planning to point AI at your own SEO this quarter, listen before you publish anything.CHAPTERS00:00 — He got de-indexed. Cam saw it coming.00:57 — Engineer to SEO: BidView Marketing, 13 people, ~70 clients, ~200 locations02:51 — The card catalog framework: Dewey decimal → PageRank → organizing data for AI05:37 — Crawl budget explained, and why 20 posts a day on a low-authority site is a red flag07:48 — Where are your clients? 5% of leads from AI vs. 40–50%, same tactics08:24 — Site foundations that still matter, plus why brand became an SEO input10:49 — Non-commodity content: Google's term, and what it demands from you11:18 — The two-part article: the how-to, then the client case with a point of view13:38 — How often can you publish? Jordan's real numbers pressure-tested14:37 — The ramp: 3 a week, index checks in Search Console, the two-week rule, earning 1417:15 — Off-site: directories, local citations, press releases, and newsjacking19:40 — YouTube and Reddit: the citation sources AI models pull from20:18 — Where to find CameronLINKSCameron LiButti — bidviewmarketing.comCameron on LinkedIn — search "Cameron LiButti"Google Search Console — for the index checks discussed at 14:37CTAWant an AI content engine that publishes at a pace your domain can actually carry? Go to 8figureagency.co for a free AI consultation.

What if one of the greatest signs of success is realizing your business doesn't need you for everything anymore?At our recent Dancing House Open House, I looked around and realized something: my team had it covered.They were answering questions, connecting with families, talking confidently about what makes our studio different—and genuinely proud of the business they represent.Nobody needed me.And instead of feeling unnecessary, I felt free.In this episode of The Visibility Podcast, we're talking about what it really takes to move from being the person who does everything to building a business that can thrive without depending on you for every decision, problem, and task.We also dig into the dangerous "get" mindset:I'll hire when I get more clients. I'll delegate when I get more time. I'll step back when I get more revenue.Sometimes the thing you're waiting to "get" requires you to make the decision first.And maybe success isn't more students, more locations, more employees or more revenue.Maybe success is building a profitable business that serves people beautifully and gives you a life.If you're feeling stuck inside the business you created, take my free Sweet Spot Assessment. In about five minutes, you'll get a bird's-eye view of what's working, where you're getting stuck, and your greatest opportunity for growth.And if you want help unpacking what you discover, book a complimentary Clarity Call with me.One question to take with you from this episode:Where are you still acting like an employee inside the business you built?Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, Your Visibility Audit, Your Rebel Woman Life Map™  and Your Sweet Spot Assessment. Love today's podcast?

Google Business Profile is becoming one of the most important assets a garage door company can own, and the competition for local visibility is getting more aggressive. In this episode of Torsion Talk, Ryan explains why GBP is moving to the center of Google Search, AI Overviews, advertising, Maps, and AI-powered recommendations—and what local garage door businesses need to do now to protect their market share.Ryan breaks down why Google Business Profile leads remain some of the highest-quality opportunities in home services, how easily profiles can be suspended, and why understanding both Google's published guidelines and the realities of local search has become essential for business owners.The bigger conversation is about competition. National brands, private equity-backed companies, scammers, and aggressive multi-location operators are expanding their digital footprints quickly. Ryan explains why a local company relying on a single Google Business Profile may eventually struggle to compete against businesses building dozens or even hundreds of local signals across multiple markets.This episode dives into why multi-location strategy is becoming critical for garage door companies that want to grow, how reviews influence trust and AI recommendations, and why generating consistent, detailed customer reviews should become a major priority. Ryan also discusses the growing importance of online “signals”—mentions, awards, press, social media, locations, and personal branding—that help Google and AI platforms connect your company with authority and trust.As ChatGPT, Google AI, Gemini, and other large language models increasingly influence how homeowners choose service providers, being mentioned and trusted across the web may become just as important as traditional backlinks and keyword rankings.Ryan also explains why business owners should begin strengthening their personal brands and connecting those brands to their companies, creating another layer of authority that AI can recognize.If you own a garage door company or home service business, this episode is a wake-up call. Local search is changing, competition is accelerating, and the companies that understand Google Business Profile, multi-location SEO, reviews, reputation, and AI visibility will have a major advantage.The race for local relevance is already underway. The question is whether your company is building its digital footprint fast enough to compete.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Download the companion guide Google and HubSpot both just published research showing website traffic has dropped by as much as 80 percent since 2024, and it's not because your marketing got worse. It's because the Google AI summary now answers most search questions itself, before anyone even reaches your site. This episode is about what private practice marketing in 2026 needs to look like now that AI answer engine optimisation (AEO) has changed the rules for how people find a therapist, counsellor, or psychologist. Brooklyn walks through the simple things you can do to get more clients through AI, why the old website conversion rate game (2 percent, if you're lucky) has shifted, and why showing up consistently across every platform an AI might check counts for more than any single funnel now. There's touch point research in here too, the number of times a cold audience needs to see you before they're ready to book, and why that number is different for short form content versus long form content for therapists. A podcast for private practice marketing compounds in a way a Facebook post never will, and Brooklyn tells the story of a woman who found her through one episode and booked a call within days, next to another who followed along on Facebook for years before reaching out. The episode closes somewhere completely different, unpacking whether positive thinking works for manifesting, and how it fits into the bigger picture of building a business mindset for private practice that can hold the results you want. Keywords used: AI answer engine optimisation (AEO) for therapists, how to get clients through AI, private practice marketing in 2026, Google AI summary for therapists, website conversion rate private practice, how many touch points to get a client, short form content vs long form content for therapists, podcast for private practice marketing, does positive thinking work for manifesting, business mindset for private practice Mini FAQ: Q: Why has my website traffic dropped even though nothing changed on my end? A: Google's AI summary now answers most search questions itself, so people get their answer without ever clicking through to your website. Google, HubSpot and Ahrefs are all reporting the same drop since 2024. Q: How many times does someone need to see my content before they book with me? A: A cold audience, people who've never heard of you, need around 11 touch points of short form content in any 90 day period, and someone brand new to your world needs about 50 touch points before they're ready to work with you. Q: Is a marketing funnel still relevant now that AI is changing search? A: Yes, but you need more than one. Instead of a single funnel, you need multiple pathways, your website, your Google Business Profile, your Psychology Today profile, and several different free resources, all feeding into the same message. Q: What kind of content gets clients to convert? A: Interactive content like quizzes converts far better than static PDFs or eBooks, because people want to be doing something, not just reading. Long form content like a podcast also compounds over time in a way social media posts never do. Q: Does positive thinking work for manifesting? A: The research says yes, positive thinking on its own has real psychological benefits, but it only works when it's paired with the deeper identity and personal psychology work behind it. Toxic positivity, on the other hand, has very little research behind it at all.  

Value Capital Funding came to Exposure Ninja almost entirely reliant on PPC for their leads. Competition was brutal, and costs were climbing. Twelve months later, they rank in the top five for over 180 keywords, they're generating leads from ChatGPT and Perplexity, and their organic leads have grown 7.4x.Tim Cameron-Kitchen breaks down the three-step Exposure Ninja playbook behind that shift, using the real client work as the example:Rebuild the website around conversion. Customer research showed prospects were searching the symptoms of their problem, not the solution, and that shame was blocking them from acting. Reframing the site around that took conversions from 53 a month to 393, a 640% increase.Get the SEO foundations right. Technical audit, structured data, an optimised Google Business Profile, and 268 overlapping blog posts consolidated into four content pillars. Organic sessions doubled, blog conversions rose 10x, and total traffic increased 4.7x.Build visibility in AI search. Competitor benchmarking, content built for long tail conversational queries, FAQs across key pages, and mentions on the sites AI tools actually cite. ChatGPT sessions rose 231%, conversions from that traffic rose 1600%, and Perplexity became a lead source for the first time.Read the full case study: https://exposureninja.com/our-work/value-capital-funding/Get the full show notes: https://exposureninja.com/podcast/value-capital-funding-strategy/If you're looking to get in-depth customer, competitor, and positioning insights, check out our Brand and Positioning Accelerator https://exposureninja.com/services/branding/brand-accelerator/Book a consultation call for a live review of your website and marketing

Every growing home service company eventually hits the same wall. The systems that got you to $2 million will not get you to $20 million.In this episode of Owned and Operated, John Wilson sits down with Brady Jolly and Scott Sharrock of Jolly Heating, Air, Plumbing & Electric to break down what it actually takes to scale a second-generation home service business. They discuss moving from commercial to residential, building a leadership team, using acquisitions to accelerate growth, creating a culture people want to stay in, and the management systems that help businesses continue growing without relying on the owner.The conversation also dives into scorecards, leadership development, AI, private equity, and why investing in people often creates a bigger return than investing anywhere else.In This Episode• Growing a second-generation plumbing company into a multi-trade business• Why residential service changed the trajectory of the company• Lessons from acquisitions, launching roofing, and adding new trades• Building leaders before you need them• Creating a culture that people actually want to be part of• How scorecards and KPIs improve decision making• AI, private equity, and where home service businesses are headed nextConnectJohn Wilsonhttps://www.linkedin.com/in/johnbwilson1/Brady Jolly + Scott Sharrockhttps://justcalljolly.com/Reimagining Home Services Podcasthttps://www.youtube.com/@ReimaginingHomeServices ━━━━━━━━━━━━━━Sponsors ━━━━━━━━━━━━━━YelpLooking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/The Military Veteran (TMV)Hiring a VP, GM, or C-suite leader? The Military Veteran (TMV) specializes in executive search for home service businesses, connecting you with proven veteran leaders who know how to execute, build teams, and drive growth. Select Owned and Operated as your referral source when you schedule a consultation: https://themilvet.typeform.com/to/BDwkmCU0?typeform-source=www.themilvet.orgBig ReputationGet more from your Google Business Profile with Big Reputation. Automate reviews, improve local visibility, and turn more Google searches into inbound calls. Learn more: https://www.bigreputation.ai/oao?utm_source=oao&utm_medium=paidSend Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Search is getting outsourced and not to interns. To AI agents. When someone wants a new fridge, they no longer have to measure, browse, and click through a dozen sites. They can snap a photo, ask an agent, and get a clean list of real options that fit. That same shift is already happening across buying decisions, and it changes what it takes for your business to show up.We walk through a live, practical example using Grok to interpret a refrigerator photo and run multiple searches at once. Then we zoom out to what matters for marketing, local SEO, and customer acquisition: AI agents are now “shopping” your website, Google Business Profile, reviews, and social presence before a human ever sees you. If the agent can't understand what you do or why you're a fit, you get skipped and you never make the curated list.To make this concrete, we use a simple metaphor: your business is a refrigerator. When agents open the door, do they find fresh, specific, updated information in your voice, or do they find the same generic leftovers as everyone else? We explain how NotebookLM helps you stock that fridge by pulling together messy inputs like site copy, onboarding docs, FAQs, and reviews, then turning them into clear, trustworthy messaging that both humans and AI can grasp fast, without falling into “AI slop.”If you want to stay visible in an agentic search world, listen through, pick one update you can ship this week, and then subscribe, share the episode with a business owner who needs it, and leave a quick review with your biggest takeaway.Send us Fan MailSupport the show

Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You'll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator. Episode webpage: https://propelyourcompany.com/acupuncturist-seo-strategySend in your questions. ❤ We'd love to hear from you!SEO Summer School for ClinicsBuild Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI SearchSave your spot: https://propelyourcompany.com/go A free 5-day online training for clinic owners and their teamsAugust 24–28, 2026Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available.  Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

Opening a second office can increase your visibility—or quietly destroy it. One unstaffed satellite location can trigger Google Business Profile suspensions, filtered reviews, and trust signals your firm may never recover. In this solo episode, Chris Dreyer, CEO of Rankings.io, breaks down why virtual offices create problems, how Google's invisible trust system works, and why undercapitalized expansion often fails before marketing even begins. He also explains where you should actually place your second office, why proximity is one of the strongest local ranking factors, and the operational checklist every firm should complete before opening another location. You'll learn: How Google Business Profile suspensions affect reviews, rankings, and future updates. What Google requires before a satellite office qualifies as a legitimate business location. Why expanding into a new market typically requires 20–50% more budget than firms expect. If you want a marketing partner that works just as relentlessly as you do to dominate your market, head over to Rankings.io. Like what you hear? Hit Subscribe! We do this every week. If you want to keep learning from the best voices in PI, join us at PIMCON 2026. Buy your tickets now! Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok

SEO is changing faster than ever, and what worked even a year ago might already be outdated. In this episode, I'm joined once again by SEO expert Kristie Plantinga to unpack what therapists actually need to know about ranking online in 2026. We dive into the rise of AI search, whether AI optimization (AIO) is really different from SEO, and why therapists may have more of an advantage than they realize as tools like ChatGPT and Google's AI Overviews continue to shape how potential clients find providers. We also talk about what strategies are still worth your time, what advice has become outdated, and why Google Business Profiles may now be one of the highest leverage marketing tools available. Kristie shares her thoughts on blogging in the age of AI, how to position yourself as the go to expert in your niche, and why being known for one specific thing matters more than ever. If you've been wondering where to focus your marketing efforts without wasting time on tactics that no longer work, this conversation will give you clarity and direction.   Topics Covered in this Episode: 4:48 - Why ChatGPT is recommending private practices over big tech companies 10:45 - The biggest SEO priorities therapists should focus on right now 14:20 - Why your Google Business Profile may matter more than your website 16:55 - What Google actually rewards in an AI driven world 18:10 - Is blogging still worth your time in 2026? 21:00 - The search terms and specialties therapists should be targeting 23:00 - How becoming known for one thing can transform your visibility   Resources Mentioned: Connect with Kristie: placedigital.com  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures. 

Your next new patient is probably searching online right now. The real question is whether they'll find your clinic or someone else's. In this Chiropractic Deep Dive, Dr. Noel Lloyd and digital marketing expert Nick Fischer break down the systems every chiropractic practice needs to improve online visibility, dominate local search, and prepare for the next evolution of AI-powered patient acquisition. In This Episode You'll Learn: Why relevancy, distance, and prominence determine your Google rankings The difference between Google PPC ads and Local Service Ads (LSAs) How to stop wasting advertising dollars with smarter campaign strategies Why Google reviews and review velocity matter more than ever How to optimize your Google Business Profile to increase visibility The biggest mistakes chiropractors make with their websites How condition-specific pages generate more qualified patient traffic Why AI search is changing how patients find and book chiropractors The content multiplier strategy that helps you create more marketing with less work Practical action steps you can implement to grow your practice online Resources Mentioned: ➡️ Learn more about Chiro Basix for chiropractic digital marketing solutions: https://chirobasix.com/ ➡️ Schedule a complimentary strategy call with Dr. George Birnbach to build a customized growth plan for your practice: https://myfivestar.com/book-consultation/ ➡️ Join us live at our upcoming New Patient Edge and Win Win Associates events in Dallas, Texas, on November 14–15, to learn proven systems for attracting more new patients and building a scalable chiropractic practice: https://myfivestar.com/events/win-win-associates-new-patient-generation/ Subscribe If you enjoyed this episode, be sure to subscribe to the Successful Chiro Podcast so you never miss practical strategies to grow your chiropractic practice. ⭐ If this episode was valuable, we'd appreciate it if you left a review—it helps more chiropractors discover the show. Note: This podcast episode was created using AI-generated voices to help deliver Five Star Management's educational content.

What actually helps an urgent care clinic rank higher on Google? And what are clinics getting wrong when it comes to their Google Business Profile?In this episode of Meet the Pros, Michael sits down with PCMP SEO Specialist, Issacah Houston (Izzi), to discuss the most common Google Business Profile mistakes she sees, why reviews matter more than most clinic owners realize, and how small changes can improve both patient trust and local visibility.Along the way, they also talk about life in Alabama after moving from Ohio, Izzi's love of soup, and the importance of finding the perfect spoon.

Your Google Business Profile is one of the most important marketing assets your clinic has, but many clinic owners spend their time focused on the wrong things.In this episode of the Clinic Marketing Podcast, you'll learn what actually matters when it comes to improving your Google Business Profile, what doesn't, and how to build a profile that earns more trust from both Google and potential patients.Episode webpage, blog, and show notes: https://propelyourcompany.com/what-really-matters-for-your-google-business-profile/Rather than chasing the latest ranking hacks, this episode explains how Google evaluates clinics today, why consistency matters more than big bursts of activity, and how your website, reviews, photos, and Google Business Profile all work together to influence local search and AI-powered search results.You'll also learn why your Google Business Profile is becoming an increasingly important source for AI tools like Google's AI Overviews and ChatGPT when recommending local healthcare providers.In this episode, you'll learn:Why Google is focused on trust, not checklistsThe biggest Google Business Profile mistakes clinic owners makeHow your website and Google Business Profile should reinforce one anotherWhy consistency beats making dozens of updates all at onceWhat Google can learn from your patient reviewsHow often you should add new photos and updatesWhy chasing Google Business Profile "hacks" usually backfiresHow AI search is changing the importance of your Google Business ProfileA simple Google Business Profile checkup you can do todayWhether you're a chiropractor, physical therapist, acupuncturist, dentist, med spa, or another healthcare clinic owner, you'll walk away with practical strategies to strengthen your online presence, improve your local SEO, and position your clinic to be recommended in both traditional and AI-powered search.Ready to improve your clinic's SEO? Join our free SEO Summer School and learn practical strategies to help your clinic get found in Google, Google Maps, and AI search. Visit https://propelyourcompany.com/go to save your spot. Send in your questions. ❤ We'd love to hear from you!SEO Summer School for ClinicsBuild Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI SearchSave your spot: https://propelyourcompany.com/go A free 5-day online training for clinic owners and their teamsAugust 24–28, 2026Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available.  Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsInterview with Google Product Experts Lisa Landsman and Mike Gnagy.Google aims to scale education via GBP optimization playbooks.Integrate Gemini with your GBP using Business Notebook.LSA migration into GBP is now complete.Google suspension flow improvements.What should I do if my ownership on a duplicate listing was overwritten by Yext?Should I report a business address that is mail only?Is it beneficial to create a domain for business reviews to help with ChatGPT output?Will ChatGPT ever change where it sources reviews from instead of Yelp?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

What if the clarity you're waiting for doesn't come before the decision...What if it comes because of it?In this deeply personal episode, I'm sharing some of the biggest decisions of my life. From leaving for New York at 18, to walking away from a marriage, rebuilding my business after hitting rock bottom, saying yes to a dream property I had no idea how I could afford, and ultimately finding the love I had been praying for.None of those moments came with certainty.None came with a roadmap.They all began the same way:I decided.If you've been waiting for more confidence, more proof, or more certainty before taking your next step, this episode is for you. We'll talk about why indecision keeps us stuck, how to recognize the difference between fear and true knowing, and why the evidence almost always comes after the decision.In this episode, you'll discover:Why waiting for clarity might be keeping you stuck.The difference between wanting something and deciding something.How to recognize the quiet voice of "knowing" over the loud voice of fear.Why every meaningful change in your life starts with one decision.How to identify your own next right step.A Question to Reflect OnWhat decision have you already made... but you keep pretending you haven't?Sit with that question.Notice what keeps coming back.Sometimes the answer isn't louder.It's quieter.And it brings peace.Ready for Your Next Right Step?If you're standing at a crossroads, in your business, your relationships, your leadership, or simply wondering what's next—I would love to help.I offer complimentary 45-minute Clarity Calls designed to help you cut through the noise, uncover what's really keeping you stuck, and leave with your next right step.

If AI does not understand what you do, who you do it for, and the value you bring, it cannot recommend you. And if it cannot recommend you, you are invisible. Loralyn Mears, PhD, is the founder of STEERus and the author of Misinterpreted, a book about the hidden risk making brands and leaders invisible in the age of AI. Her career spans genetically engineering mosquitoes to fight malaria, the dot-com era in Silicon Valley, leadership roles at Fortune 100 companies, and more startups than she can count. The through line: taking complex concepts and making them simple enough to act on. In this episode, Loralyn breaks down why the game has changed from Google search to AI search, and what brands need to do right now to be understood, recommended, and chosen. What We Cover: Why the average American communicates at a fourth-grade reading level and what that means for your messaging The Microsoft study showing we get distracted 187 times per day The UDA framework: Understand, Decide, Act, and why buyers get trapped in the zone of chaos and confusion Why "invisible brands don't make money" in the age of AI search SEO vs. AEO vs. GEO: what each one actually does Signal distortion: the next evolution beyond generative engine optimization Why AI search interprets what it thinks you want while Google search just finds words Why pivots, rebrands, and category creators confuse AI the most The role of reviews, Google Business Profile, and third party validation in AI visibility Clarity, consistency, context, evidence, trust, and restraint as the pillars of being understood How to test, optimize, and scale your brand's interpretation over time Connect with Loralyn Mears: LinkedIn: https://www.linkedin.com/in/loralynmears/ Podcast: Small Business Stories

Send us Fan MailGoogle decides who gets seen, but your business decides whether the visibility turns into real sales. We're joined by Christopher Sedlak, a longtime shed industry marketer from Lancaster County, to talk about what's changing right now for shed manufacturers, dealers, and outdoor product retailers and what to do when the market feels tighter than it did in the post-COVID boom.We dig into a simple idea that fixes a lot of wasted spend: a plan is what you do, but strategy is why you do it. From there, we walk through the hub-and-spoke model where your website is the hub and every spoke, from Google Ads and local landing pages to referral cards, signage, and lots, feeds qualified buyers back into one place. We also get real about “near me” search behavior, Google Business Profile visibility, EAT signals, and why having a physical presence in the areas you want to serve can beat a bigger budget aimed everywhere.You'll hear practical ways to find low-hanging fruit, tighten your targeting down to the zip code level, and reduce friction by putting financing info where customers can't miss it. Chris also breaks down what our consulting process looks like, including the deep question set, SWOT analysis, and a short list of recommendations built for managed growth.If you found this helpful, subscribe, share it with a shed pro who needs a clearer strategy, and leave a review so more builders and dealers can find the show.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.comFollow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Shed Geek MarketingChallengerLuxGuardShed Sales Summit

Google is changing Local Services Ads again, and this one actually matters.In this episode of Owned and Operated, John Wilson sits down with Sam Preston of Service Scalers to break down Google's biggest LSA update yet. With Local Services Ads moving into Google Ads and Performance Max, contractors could see major changes to how budgets are spent, campaigns are managed, and leads are generated.John and Sam walk through what's changing, what could go wrong, and the simple checklist every contractor should work through before the rollout. If Google is an important lead source for your business, this is an episode you'll want to hear before the switch happens.In This Episode:Why Google is moving LSAs into Google AdsWhat Performance Max means for contractorsThe biggest risks during the migrationHow to think about budgets and campaign structureWhat data you need to save before it's goneWhy your Google Business Profile matters more than everWhat to watch for if your lead volume changes overnight━━━━━━━━━━━━━━John Wilson → https://www.linkedin.com/in/johnbwilson1/Sam Preston → https://www.linkedin.com/in/sampreston/━━━━━━━━━━━━━━

You can be an exceptional photographer and still be completely invisible to the clients actively searching for someone like you. Not because your work isn't good enough, but because Google doesn't know you exist. Don't worry, though! This episode is going to make that problem go away. SEO for photographers isn't dark magic. For a local photography business, roughly 90% of what moves the needle comes down to three things: your H1 tag, your image alt-text, and your site speed. Your H1 is the main headline on your webpage and one of the strongest signals Google uses to understand what your page is about. "Capturing the Essence of Your Soul" is lovely — but nobody is searching for it. "Wedding Photographer in Austin" is what actually gets you found. Alt-text is the written description attached to every image on your site. Google cannot see your photographs — it reads the label you give them. A file named "_MG_5422.jpg" tells Google nothing. A file named "golden-hour-bride-groom-portrait-austin-texas.jpg" with a matching alt-text description tells Google exactly what it needs to know. Site speed is a documented Google ranking factor, and photographers are almost universally the worst offenders — uploading massive unoptimised files directly from Lightroom. Images destined for the web should be under 500KB. Free tools like Squoosh make this straightforward. I also recommend using a file format such as WebP to bring down file sizes. Finally, we cover Google Business Profile — the free local listing that puts you on the map, literally, when someone searches for a photographer near them. A complete, well-reviewed profile can outperform a first-page organic ranking for local search intent. Support The Nerdy Photographer Sign Up for The Power Up - https://nerdyphotographer.com/newsletter Get some artwork from the print shop - https://art.caseyfphoto.com Buy some Nerdy Photographer Merch - https://nerdyphoto.dashery.com Use our link to buy new gear from Adorama - https://nerdyphotographer.com/recommends/adorama Use our link to buy used gear from KEH - https://nerdyphotographer.com/recommends/keh Follow along with us on social media @thenerdyphoto About The Podcast The Nerdy Photographer Podcast is written and produced by Casey Fatchett. Casey is a professional photographer in the New York City / Northern New Jersey with more than 20 years of experience. He just wants to help people and make them laugh. You can view Casey's wedding work at https://fatchett.com or his non-wedding work at https://caseyfatchettphotography.com    If you have any questions or comments about this episode or any other episodes, OR if you would like to ask a photography related question or have ideas for a topic for a future episode, please reach out to us at https://nerdyphotographer.com/contact

If you've noticed a drop in your medical practice's website traffic over the last few months, you aren't alone—and your marketing isn't failing. The search landscape has fundamentally shifted. Brand new 2026 data reveals a staggering statistic: 68% of all Google searches in the US now end without a single click to an external website.In this episode, Jennifer and Corey break down why Google's transition into an "answer engine" is turning traditional click-through rates into vanity metrics. They share three concrete strategies for pivoting your digital footprint, explaining why your Google Business Profile is officially the new "front door" of your medical practice, and how to command authority right on the search results page.Tune in to discover:The Death of Vanity Metrics: Why raw organic website traffic is plummeting across the board and why practices must shift focus to high-intent conversion data and actual patient volume.The "Zero-Click" Safe Zones: Why branded searches, local business queries (Google Map Pack), and high-intent transactional searches (e.g., "book online for vein consultation") remain insulated from the zero-click drop.Optimizing for On-Platform Conversions: How to make your Google Business Profile practically flawless by adding pricing, complete service lists, direct booking links, and posting updates twice a week.Diversifying Outside the Google Ecosystem: Why long-term growth requires building brand authority across social video (Instagram, YouTube Shorts), direct patient email newsletters, and local community channels.

Send us Fan MailPart 3 of the Near Memo brand-building series brings brand down to earth in professional services — specifically legal, where a client hires once in a lifetime, can't judge quality, and every ad on the screen looks identical. Gyi Tsakalakis, co-founder of AttorneySync, joins Greg Sterling and Mike Blumenthal to talk about what actually moves the needle for personal-injury and other high-stakes firms.The throughline: you can't outspend a bad intake experience. Gyi makes the case for treating intake and even rejections as review-generation surfaces, signing prospects up before you qualify them, and manufacturing brand demand offline that you route back through Google Business Profiles. They close on AI — still a top-of-funnel research tool for most local consumers, while Google (and the GBP data ChatGPT scrapes) remains the last click.Watch Part 1 (John Jantsch) and Part 2 (Cyrus Shepard) for the general and technical sides of local brand.Links:- AttorneySync: https://www.attorneysync.com/- EP 265 — Decoding Local Branding with John Jantsch: https://www.nearmedia.co/ep-265-decoding-local-branding-with-john-jantsch/- EP 266 — Cyrus Shepard: What Local Brand Actually Means to Google and AI: https://www.nearmedia.co/ep-266-cyrus-shepard-what-local-brand-actually-means-to-google-and-ai/- Michigan Auto Law "3K for Free": https://www.google.com/search?q=3k4Free- Kruger & Hodges, The Hometown Lawyers: https://thehometownlawyers.com/- Lunch Hour Legal Marketing Summit: https://lunchhourlegalmarketing.com/- Google ATLAS study: https://ai.google/static/documents/GoogleATLASv1.pdfSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Google Ads, Local Service Ads, ChatGPT advertising, AI search, and Google Business Profile are all changing quickly. In this episode of Torsion Talk, Ryan delivers a rapid-fire breakdown of the latest marketing and AI updates that garage door companies and home service businesses need to understand.Ryan begins with an update on Google's plan to move Local Service Ads into the Google Ads platform. While garage door services were not specifically listed in the first phase of the rollout, additional service businesses may be included later in the year. He explains what is expected to remain the same, including pay-per-lead pricing and placements within Google Search and Maps, as well as the removal of BBB callouts from LSA.The episode also covers Google's decision to remove the $50,000 advertising-spend requirement for lead forms, new developments involving Bing, and recent AI model releases from Claude and Gemini. Ryan discusses how these tools are becoming faster, more capable, and more affordable, as well as how Google is already incorporating its latest AI technology into Search, AI Overviews, and AI Mode.Ryan also explains why Google Business Profile is becoming the center of the local marketing ecosystem. As Google connects Business Profiles with Local Service Ads, Google Ads, Maps, and AI-generated search results, maintaining accurate business information, strong reviews, and a trustworthy online presence is more important than ever.Additional updates include Google's efforts to filter suspicious reviews, changes to ChatGPT Ads budgeting, and the addition of UTM tracking for better advertising attribution. Ryan explains how weekly budgets give advertising platforms more flexibility to spend during periods of higher traffic and why improved tracking can help business owners understand which campaigns are actually producing website visits and leads.The episode concludes with an update on Markinuity's internal AI and automation tools. Ryan shares how the team is testing new systems through “breakathons” to make sure they are reliable, resilient, and ready to support real-world marketing and operational needs.For more conversations about garage door marketing, Google Ads, Local Service Ads, Google Business Profile, ChatGPT Ads, AI automation, local SEO, and business growth, subscribe to Torsion Talk on YouTube, Spotify, and Apple Podcasts.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Patient volume doesn't change overnight, but with the right strategy, your clinic can build momentum faster than you think.In this special Walk-Ins Welcome Episode, we're bringing back one of our most popular conference presentations from the Experity Urgent Care Connect Conference. Nick and Michael break down the exact 90-day framework they use to help urgent care clinics increase patient volume, improve local visibility, strengthen front desk performance, and build a sustainable marketing engine.Whether you're launching a new location, trying to turn around an underperforming clinic, or preparing for your next growth phase, this episode is packed with practical strategies you can start implementing today.

For many potential patients, your Google Business Profile is the very first interaction they have with your practice. In this episode, Dr. Killeen explains why this free marketing tool plays such a critical role in attracting new patients and why keeping it updated can have a bigger impact than many paid advertising efforts. From photos and office hours to reviews and practice information, small details can make the difference between earning a new patient or being overlooked. Learn how a few simple updates can help your practice stand out when patients are searching for a dentist.

AI is changing the way patients find chiropractors, but that doesn't mean traditional SEO is dead. It means the rules are evolving.In this episode, you'll learn what AI Search Optimization really is, how it differs from traditional SEO, and what chiropractors can do today to improve their chances of being recommended by AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, and Grok.We'll cover why authority matters more than ever, the trust signals AI looks for before recommending a clinic, common mistakes chiropractors make with their websites, and practical strategies to help your practice stay visible as search continues to evolve.Whether you're just starting to explore AI search or looking to stay ahead of your competition, this episode will help you prepare your practice for the future of online visibility.Episode webpage and blog post: https://propelyourcompany.com/ai-seo-for-chiropractors/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

What if the next breakthrough in your business isn't another marketing strategy... but another conversation?As entrepreneurs, it's easy to believe that growth comes from doing more, posting more, emailing more, tweaking our website, or spending another afternoon behind the computer.But what if the very thing your business needs most isn't another hour at your desk?In this episode, Melissa shares a powerful lesson inspired by Brian Buffini's phrase, "Take the self out of self-employed," and explores why the most successful businesses aren't built in isolation, they're built through genuine relationships.Drawing from two recent experiences: hosting the inaugural Above the Barre dance educator conference and performing in a community dance production—Melissa reflects on where the real magic happens. Spoiler alert: it's rarely on the stage. It's in the conversations between the sessions, backstage, over coffee, and around the table.You'll also hear the story of a coaching client who came looking for more leads but left with something much more valuable: a fresh vision for growing her business by creating meaningful experiences instead of chasing more marketing tactics.In this episode, you'll discover:Why relationships are still your greatest business strategyHow meaningful conversations create opportunities algorithms never canWhy getting out from behind your computer may be the best marketing move you make this yearHow hosting a small event can attract your ideal clientsThe mindset shift from "I need more leads" to "I need more connection"If you've been feeling stuck, isolated, or like you're doing all the things without seeing the results you want, this episode is your reminder that business has always been, and always will be, about people.Resources Mentioned:✨ Take the Sweet Spot Assessment for a bird's-eye view of your business.✨ Book a complimentary Clarity Call to uncover your next best step and create a strategy that fits your business and your life.Because before your business grows...Your relationships do.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, Your Visibility Audit, Your Rebel Woman Life Map™  and Your Sweet Spot Assessment. Love today's podcast?

One of the most important marketing assets for your practice isn't your website or your advertising budget. It's your Google Business Profile. Today, Dr. Killeen explains why this often overlooked listing is the first impression many new patients have of your practice and how it can influence whether they call you or the office down the street. Keeping your profile complete and up to date, with accurate information, great photos, and strong reviews, is one of the easiest ways to attract more patients. A few simple updates can make a big difference in how your practice stands out when people are searching for a dentist.

In this episode of The Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey share a candid one-year update on their Las Cruces expansion, offering an honest look at the challenges, setbacks, and lessons that came with launching a second location. While the opportunity showed early promise, unexpected operational and marketing obstacles forced them to rethink their approach and rebuild from the ground up.The Brandons discuss how a suspended Google Business Profile significantly impacted customer acquisition, the complexities of managing a business remotely, and the importance of establishing reliable systems and leadership before expanding into a new market. They also explain how seemingly minor administrative issues, including business verification and address discrepancies, created larger operational challenges than anticipated.Throughout the conversation, they reflect on the risks of pursuing multiple growth initiatives simultaneously and why they ultimately decided to pause their franchising plans to focus on strengthening their existing operations. By improving financial visibility, refining key performance indicators, and making more data-driven decisions, they have developed a clearer strategy for sustainable growth.Whether you are considering opening a second location or looking to improve the performance of your current business, this episode provides practical insights on resilience, operational discipline, and why long-term success is built through consistent execution rather than rapid expansion.Listen now!Highlights:(00:50) Brandon and Brandon provide a one-year update on the Las Cruces expansion and discuss the realities of launching a second cleaning business location.(03:34) How a suspended Google Business Profile disrupted customer acquisition and the lessons they learned while rebuilding their online presence.(05:43) The operational challenges of managing a remote location, hiring local leadership, and maintaining consistency across multiple markets.(10:32) Why they chose to pause their franchising plans and refocus on strengthening existing operations before pursuing further expansion.(13:28) How improved financial reporting, KPI tracking, and operational data are helping them make more informed business decisions.(17:58) Why they decided to continue investing in the Las Cruces location instead of walking away, and how a few strategic improvements can restore profitability.(20:23) The importance of resilience, continuous improvement, and maintaining long-term focus when navigating setbacks in business.Links/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/Visit profitcleaners.com/cleanerclean to stay updated on everything coming next from Profit Cleaners. profitcleaners.com/cleanercleanLearn more about Noctave AI:noctave.ai

Google is making one of the biggest changes ever to Local Service Ads (LSA), and if you own a garage door company or home service business, these updates could directly impact your leads, advertising, and Google Business Profile. In this episode of Torsion Talk, Ryan explains exactly what's changing, what actions you should take now, and how to avoid costly mistakes during Google's rollout.Ryan breaks down Google's decision to retire the standalone Local Service Ads dashboard and merge LSA into Google Ads. He explains how the new platform will work, what happens to your existing campaigns, why Google Business Profile optimization is becoming even more important, and what business owners should do before the transition begins.The episode also covers Performance Max (PMax), AI-powered advertising, daily budget changes, campaign migration, lead management, and how Google's automation continues to reshape digital marketing for local service businesses. Ryan discusses why exporting your historical LSA data now is critical and why companies with unusually high weekly budgets should review their settings before the migration occurs.Another major topic is Google Business Profile spam. Ryan shares a real-world example of fighting fraudulent garage door listings in his local market, explains why fake businesses continue to outrank legitimate companies, and discusses the importance of monitoring your own profile while avoiding unnecessary edits that could trigger suspensions during Google's rollout.Throughout the episode, Ryan also explains how agencies and garage door companies should think about SEO, Google Ads, Local Service Ads, AI, and local search moving forward. As Google continues consolidating products and relying more heavily on AI, understanding these changes is becoming essential for every business owner who depends on online leads.If you own a garage door company, HVAC business, plumbing company, electrical contractor, roofing company, or any local service business, this episode will help you prepare for Google's latest advertising changes, protect your lead generation, and stay ahead of the competition.Subscribe to Torsion Talk on YouTube, Spotify, and Apple Podcasts for weekly conversations about garage door business growth, Google updates, AI, local SEO, Local Service Ads, Google Business Profile optimization, digital marketing, entrepreneurship, and the future of home service marketing.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of the Green Industry Podcast, host Paul Jamison breaks down the foundational steps of the ultimate marketing strategy for your lawn care business, covering Google Business Profile optimization, conversion-focused websites, and how to avoid costly service area mistakes.

Paid media is getting more expensive and less predictable. So what do you do instead? Kaitlin Bitting just joined Alloy as Director of Marketing, and she comes with agency experience, time at Campbell's Soup, and a front-row seat inside another major fitness franchise. Rick Mayo brought her on the podcast six weeks into the job, and the conversation landed somewhere useful: three organic marketing tactics that franchisees can start executing this week without touching their ad budget. The first is community partnerships, done right. Not the kind where you slap a flyer in someone's window and call it a day. Rick's Fleet Feet playbook is the template: leverage each other's email lists, put physical presence in each other's locations for 30 days, run a joint educational event, and track everything with a unique QR code. One campaign generated 60 leads and 40 new members. The second is referrals, which convert at 90% and most owners still never ask for. The third is Google Business Profile, which 76% of customers check before they ever visit a location, and which now influences how LLMs surface your business in AI search results. Rick also shares what happened when someone left a scathing review for a location they had never visited, and why the response he wrote became one of his better PR moments. Playbooks for all three are on the way for Alloy franchisees. This episode is the preview.Key Takeaways: 00:00 The Referral Conversion Rate Is 90% 00:38 Welcome Kaitlin Bitting, Director of Marketing 02:54 Kaitlin Bitting's Background: Agency, Campbell's, Fitness Franchise 04:32 Why Alloy's Model Stood Out 06:54 Why Organic Marketing Matters More Now 08:12 Strategy 1: Community Partnerships 09:46 Make It Mutually Beneficial or Do Not Bother 10:00 The Fleet Feet Playbook: 3 Steps, 60 Leads, 40 New Members 16:00 Build a Partnership Calendar for the Year 19:00 Track Every Partnership with a Unique QR Code 20:00 Playbooks Are Coming for Alloy Franchisees 21:14 Strategy 2: Referrals 23:46 Ask at the Moment They Sign Up 25:38 John Herrera's Presale: One Third of 150 Members from Referrals 26:54 Joe: The Best Referral Culture We've Ever Seen 30:16 You Are 20% More Likely to Stick If a Friend Is in the Program 33:34 Strategy 3: Google Reviews and Google Business Profile 35:24 Respond to 75% of Reviews and Your Rating Jumps Half a Star 38:46 The Fake Negative Review Rick Turned Into a PR Win 40:40 Treat Google Business Profile Like a Social Media Account 43:42 LLMs Are Pulling from Google. Keep Your Profile Current. 44:28 5.8 Million Searches Per Minute. Half with Local Intent. 47:06 Whisper Marketing and Building Long-Term Community Equity Additional Resources: - Alloy Personal Training - Learn About The Alloy Franchise Opportunity --------- You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts! To learn more about the Alloy Personal Training Franchise Opportunity, visit

Is your brand sending one clear message... or five different ones?If you've ever felt like your marketing isn't working, your website isn't converting, or Google and AI don't seem to understand what you do, this episode is for you.In this episode of The Visibility Podcast, Melissa introduces the first pillar of her Consistency Framework: Brand Consistency.Most business owners think they have a visibility problem, when in reality, they have a consistency problem.Your business name, logo, colors, tagline, website, and primary offer all work together to tell Google, AI, and your ideal clients exactly who you are and why they should choose you. When those pieces aren't aligned, your message becomes confusing, and confused businesses don't get found.Melissa also shares the four areas of consistency every business owner should evaluate:Brand Consistency – Is your name, visual identity, tagline, and core offer consistent everywhere?Business Logistics – Are your address, phone number, email, website, and business information accurate and matching across every platform?Messaging Consistency – Does your messaging clearly communicate who you serve, what you do, and why you're different?Marketing Consistency – Are you showing up regularly with valuable content?The truth? Most entrepreneurs spend all their energy trying to post more content while overlooking the first three areas that make their marketing effective in the first place.If you're ready to become the go-to option in your community, start by making sure your brand tells one clear, consistent story.In this episode, you'll learn:Why brand consistency matters more than you thinkThe four pillars of a consistent marketing strategyCommon branding mistakes entrepreneurs makeHow inconsistency hurts your visibility with Google and AIA simple audit you can do today to strengthen your online presenceReady to take the next step?Book a complimentary Discovery Call to discuss your visibility strategy, or explore Melissa's Google Business Profile Optimization service to create a clear, consistent online presence that helps you get found by the right people.Because before people can choose you...They have to understand you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

The Return on Investment of Good Customer Reviews  Shep interviews Daniel Vivarelli, founder of Starloop. He talks about how customer reviews build business reputations and Starloop's unique model of planting a tree for every review to drive ethical engagement and market leadership.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    Why are customer reviews important for SEO and lead generation?  What is the difference between customer surveys and online reviews?  How do positive online reviews impact customer price sensitivity?  How can businesses use negative reviews to improve their brand reputation?  What is the best way to get more Google reviews ethically?  Top Takeaways:    Google reviews have evolved from a nice-to-have to one of the main factors customers consider in their decision-making process. In today's competitive environment, businesses with the most reviews and the highest ratings attract the most clients.  While both surveys and online reviews offer customer feedback, reviews deliver additional value because they are public and influence a brand's reputation. Surveys provide private insights to the business, but reviews contribute directly to marketing by enhancing trust and credibility online.  Online reviews are especially valuable for local businesses whose reputation is their brand. Positive reviews can be the deciding factor when customers compare options in search results.  Businesses with positive reviews online not only receive more inquiries. They also see a shift in how customers approach the business. With a strong online reputation, customers are less likely to ask about prices. They get inquiries focused on booking services or making purchases, since most of their usual "objections," such as value for money or quality, are already addressed by other customers' reviews.  Negative reviews are important, too. While every business should avoid getting negative reviews, their presence is an opportunity for businesses to demonstrate how they show up for customers when something goes wrong.    Building a solid reputation through reviews is a gradual process, but it offers lasting benefits. Leveraging free tools like the Google Business Profile (which is free!) to accumulate genuine reviews is a high-return strategy for long-term business growth.   Plus, Shep and Daniel discuss how planting one tree for every review motivates customers and benefits businesses. Tune in!  Quote:   "Whoever's got the most reviews and the highest rating is the one that's going to attract the people they seek to serve."    About:    Daniel Vivarelli is the founder of Starloop. He created the platform in 2016 to help local businesses grow by harnessing trust, reputation, and genuine customer feedback.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices