Podcasts about google business profile

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2082: Michael Levitt shares practical strategies for helping local businesses attract more customers by increasing visibility, strengthening community connections, and combining digital and offline marketing efforts. He also outlines the core pillars of business safety, premises protection, data security, and product quality, offering actionable guidance that can help organizations build trust, reduce risk, and create a stronger foundation for long-term success. Read along with the original article(s) here: https://www.breakfastleadership.com/blog/how-your-local-business-can-stand-out-and-attract-customers & https://www.breakfastleadership.com/blog/2022/9/25/the-3-key-elements-of-business-safety Quotes to ponder: "A local business needs to attract local customers." "Local businesses have a real advantage in that they can make themselves a part of their community." "When customers use your service, and especially online, they may be trusting you with their financial and personal data, including their addresses, contact information, credit card numbers, and more." Episode references: Google Business Profile: https://www.google.com/business/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it's no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn't looked at Apple Business recently, or ever, there's a good chance you're missing visibility opportunities that are easier to capture than Google right now. Let's break down what Apple Business actually is today, what changed, and how to use it without overcomplicating your marketing.

In this episode of Torsion Talk, Ryan breaks down the latest Google, AI, SEO, and digital marketing updates that are reshaping the future of garage door companies and home service businesses. From Google's newest AI-powered search features to ChatGPT advertising and major Google Business Profile updates, there's a lot happening that business owners need to understand right now.Ryan explains how Google is rolling out AI performance reporting inside Search Console, what the new AI visibility metrics mean, and why traditional SEO reporting is becoming more difficult as AI Overviews continue to replace website clicks. He also discusses how AI is changing customer behavior, reducing organic traffic, and creating new challenges for local businesses that depend heavily on search engine rankings.One of the biggest topics covered is Google's new AI calling feature, which allows Google to contact businesses on behalf of homeowners to gather pricing, availability, warranties, and service information. Ryan shares why answering the phone quickly, training your customer service team, and maintaining an optimized Google Business Profile may soon become even more critical for rankings and lead generation.The conversation also covers ChatGPT Ads, OpenAI's new advertising platform, local AI advertising opportunities, conversion tracking, and what these changes could mean for garage door companies, HVAC contractors, plumbers, electricians, and other home service providers. Ryan discusses the opportunities, risks, and competitive advantages available to businesses that embrace AI early.Additional topics include Google's latest core update, AI Overviews appearing in nearly half of all searches, Google Business Profile integration with Google Analytics, AI attribution challenges, online reviews, local search optimization, and why relying solely on SEO is becoming increasingly risky.Ryan also shares updates on his latest garage door sales training program, discusses real-world success stories from service technicians implementing proven sales systems, and gives listeners a behind-the-scenes look at the new Torsion Talk studio setup.If you own a garage door company, HVAC business, plumbing company, electrical company, roofing business, or any local service company, this episode provides practical insights on where digital marketing is headed and how to stay competitive as AI transforms the industry.Subscribe to Torsion Talk on YouTube, Spotify, and Apple Podcasts for weekly content covering AI, local SEO, Google updates, digital marketing, sales training, entrepreneurship, leadership, garage door industry news, and business growth strategies.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Is your roofing business not getting enough calls????? https://www.roofingwebmasters.com/????(800) 353-5758 In this episode, we break down why roofing contractors struggle to generate phone leads even when they have a website, Google Business Profile, and social media pages.The problem usually is not “people are not searching.” The problem is that your roofing company is not showing up with enough trust, local SEO strength, reviews, service-area relevance, and conversion-focused content.We cover the biggest reasons roofers miss out on calls, including weak Google Maps rankings, poor website structure, thin service pages, bad tracking, lack of job photos, and not building enough authority in their local market.If you want more roofing leads, better Google rankings, and more calls from homeowners in your service area, this episode will help you understand what needs to change. Subscribe for more Roofer SEO, Google Business Profile, and contractor marketing tips. ‪‪@roofingwebmasters‬ Schedule a call with Nolen➡️ Visit info.roofingwebmasters.com for LEARN MORE! 

Is your plumbing business not getting enough calls?https://www.plumbingwebmasters.com/ (877) 388-9884In this episode, we break down why plumbing companies struggle to generate phone leads even when they have a website, Google Business Profile, and social media pages. The problem usually is not “people are not searching.” The problem is that your plumbing company is not showing up with enough trust, local SEO strength, reviews, service-area relevance, and conversion-focused content.We cover the biggest reasons plumbing businesses miss out on calls, including weak Google Maps rankings, poor website structure, thin service pages, bad tracking, lack of job photos, and not building enough authority in their local market.If you want more plumbing leads, better Google rankings, and more calls from homeowners in your service area, this episode will help you understand what needs to change. ???? https://info.plumbingwebmasters.com/Subscribe for more plumbing SEO, Google Business Profile, and contractor marketing tips. ‪@Plumbingwebmasters‬ 

In this episode of the Untrapped Podcast, Keith Kalfas sits down with Arwin Rahmatpanah, COO and co-founder of ReBolt HQ, an AI website and marketing platform built for home service pros. Keith shares his own experience using Rebolt to rebuild his outdated landscaping website into a professional, SEO-focused site that is now bringing in high-quality leads. He talks about recent jobs that came directly through the new website and how the platform has helped position his business in a more premium way online. Arwin breaks down why ReBolt was created, the problems many contractors face with slow agencies, expensive website builds, and DIY platforms, and how AI can now help business owners launch a strong online presence much faster. They also talk about local SEO, Google Business Profiles, reviews, social media posting, AI-generated blog content, call tracking, and why contractors need to stay ahead as homeowners begin using search engines and tools like ChatGPT to find local service providers.   "Success is not owned. It's leased, and rent is due every day." – Arwin Rahmatpanah   What You'll Learn in This Episode: Why many home service businesses struggle with outdated websites and weak online presence How Rebolt uses AI to build SEO-optimized websites in minutes instead of weeks Why service pages, city pages, header tags, page speed, and mobile optimization matter for local rankings How Rebolt pulls real photos, reviews, and business details from Google Business Profiles and existing online assets How AI can turn job photos into social media captions and blog articles Why consistent reviews and review velocity can help businesses stay competitive on Google How call tracking and call summaries can help contractors understand and follow up with leads Why a professional website can attract more qualified customers and improve closing rates How AI tools can give small businesses more leverage without needing a full marketing agency Key Takeaways: AI can help contractors build a stronger online presence faster.. Instead of waiting weeks and spending thousands on a traditional website build, tools like ReBolt can use AI to create SEO-focused websites with service pages, city pages, reviews, real business photos, and optimized copy. Your Google Business Profile and reviews still matter a lot. Arwin explains that a strong digital presence is not just about having a nice website. Contractors also need consistent reviews, updated business information, and a healthy Google Business Profile to stay competitive in local search. AI works best when it helps business owners save time and take action. From social media posts and blog articles to review responses and call summaries, AI can remove a lot of the manual marketing work that contractors usually avoid or don't have time for.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Connect with Arwin LinkedIn: https://www.linkedin.com/in/arwin-rahmatpanah/ Website: builtright.co   Resources and Websites:  Build Your Site: https://www.keithkalfas.com/ReBolt Call Tracking Software: https://www.keithkalfas.com/CallRail Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle has made it easier to report businesses for pressuring or incentivizing customer reviews.Google clarifies requirements for labeling your GBP as open 24/7 when using AI agents.Google rolls out preferred source labels in AI mode.Google adds AI performance reports in Search Console.GBP now has view counts for photos and videos.What should I do if I've tried all the steps to move SAB locations on my GBP but it still won't let me?If having two SAB locations close together risks a suspension of my GBP, how far away do they need to be to avoid triggering suspension?Should I try to reclaim profiles for a car dealership that were attempted to be deleted but are still showing up in search results?Does manipulating urls on Google Maps help with local ranking?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Everybody is talking about AI.How to use it.How to rank in it.How to get recommended by it.But what if we're asking the wrong question?In this episode of The Visibility Podcast, Melissa Rose explores one of the most important concepts for businesses in an AI-driven world: consistency.Because AI isn't inventing businesses to recommend. It's analyzing the information already available and looking for signals of trust, relevance, and expertise.The businesses that will thrive aren't necessarily the ones posting the most.They're the ones showing up consistently.In this episode, Melissa breaks down four ways consistency impacts your visibility:✨ Consistency in your messaging.  Does your business clearly communicate who you serve and what makes you different?✨ Consistency across platforms. Do your website, social media, Google Business Profile, and online listings tell the same story?✨ Consistency in your content. Are you creating helpful content that reinforces your expertise over time?✨ Consistency in your business information. Are your business name, contact information, services, and profiles aligned everywhere online?If you've been wondering how AI search, Google, social media, and visibility all work together, this episode offers a practical framework that cuts through the noise.Because in a world filled with algorithms, automation, and AI-generated content, trust still wins.And trust is built through consistency.In this episode you'll learn:What AI search is actually looking forWhy consistency matters more than frequencyThe role social media plays in your digital footprintHow inconsistent messaging hurts visibilityWhat business owners are getting wrong about AI searchSimple ways to strengthen your online presence todayThe businesses that will win in the AI era won't be the loudest.They'll be the clearest, most trustworthy, and most consistent.If you want to stay compliant, visible, and actually get found: this episode is for you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Send us Fan MailAttract patients while you sleep by transforming your digital presence into a true lead engine. Host Brandon Seigel and PS Creative's Leila Adnani break down how modern private practices can evolve from brochure-style sites to patient-centered funnels, why credibility matters in an AI-driven world, and the local SEO moves that actually get phones ringing. They cover common website killers, trust-preserving automations, and social strategies that drive real ROI—not just likes.What You'll LearnWhy brochure websites fail private practices and how to rebuild them around the patient journeyThe must-have trust signals: reviews, credentials, real team photos, and clear CTAsWebsite fundamentals that impact conversions: load speed, mobile layout, and plugin upkeepHow to set up responsive, non-spammy automations that protect trust and close inquiriesLocal SEO priorities: Google Business Profile optimization, reviews, posts, and consistent listingsHow to leverage YouTube and social content to enhance discoverability and credibilityA practical content approach that turns consistent short-form video into new revenue streamsTap into proven strategies to convert browsers into bookings and build a digital net that works 24/7. #PrivatePractice #HealthcareMarketing #SEO #Podcasting #DigitalMarketingLeila Adnani is the kind of entrepreneur private practice owners will immediately recognize — because she built her business exactly the way they built theirs.Right out of college, she launched PS Creative with nothing but a vision and a willingness to outwork the room. No investors. No safety net. Just hustle. Sixteen years later, that one-woman shop is a thriving, full-service creative agency with a team of 14 and a client roster stretching from financial services and SaaS to professional sports.PS Creative specializes in brand strategy, digital marketing, content, and podcast production — and yes, they produce this very show.What makes Leila's story worth hearing isn't just the growth — it's the staying power. She's been in the game for sixteen years, she's still obsessed with helping brands find their voice and grow their revenue, and she's living proof that hard work and building your own growth code are the unlocks to lasting success.https://psstudios.co/https://pscreative.co/https://www.youtube.com/personalizedsolutionsWelcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

What does it take to dominate Google Maps in 2026? In this webinar, we breaks down the latest changes impacting local rankings, Google Business Profiles, Local Service Ads, and AI-powered search platforms like ChatGPT and Claude. You'll discover why some tree service companies consistently appear at the top of Google Maps while others struggle to get noticed. We shares proven strategies for generating more calls, improving your online reputation, earning more reviews, optimizing your Google Business Profile, and increasing visibility across both traditional search and emerging AI search results.  Whether you're looking to grow your tree service business, improve local rankings, or stay ahead of the latest digital marketing trends, this session provides practical insights you can start applying right away to attract more leads and win more jobs. Join our FREE facebook group - Tree service marketing secrets!https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page :   / tree-service-digital-marketing  

Google just announced some of the biggest changes to search, AI, and online discovery in more than 25 years. In this episode, Jack Jostes breaks down the four announcements from Google I/O 2026 that landscape business owners should actually pay attention to—and ignores the rest of the hype.From Google's completely redesigned AI-powered search experience to new tools like Gemini Spark, Ask Maps, AI-assisted purchasing, and Ask YouTube, Jack explains what these updates mean for landscape companies trying to generate leads, improve efficiency, and stay visible online. He also shares practical insights into how AI search really works, where AI gets its information about your business, and why your website, Google Business Profile, reviews, photos, and videos matter more than ever.Whether you're focused on getting found online, improving operations, or preparing your company for the next wave of AI-driven search, this episode will help you understand what matters and what actions you should take today.You'll LearnWhy Google's AI search changes could impact how homeowners find landscape companiesHow AI tools like Gemini Spark may help business owners save timeWhat Google's new AI purchasing system means for future business transactionsWhy video content is becoming increasingly important for SEO and AI visibilityHow landscape companies can improve their chances of showing up in AI search resultsTimestamps00:00 - Why Google I/O 2026 Matters For Landscape Companies00:45 - AI Search Surpasses One Billion Users02:57 - Google's New AI Search Experience04:30 - How Homeowners Will Search For Landscapers In The Future06:36 - Gemini Spark And The Daily Brief Assistant07:48 - Real-World Landscape Company Use Cases09:44 - The AI Shopping Experience And Agent Payments13:51 - Ask Maps And Local Search Changes14:48 - Ask YouTube For Faster Problem Solving15:40 - Google's New AI Optimization Guidance16:45 - How To Show Up In AI Search Results18:46 - The Digital Footprint That Drives AI VisibilityConnect With Jack Jostes and Ramblin Jackson:

Brad Wetherall: AI Search, Agentic AI, and How Corporations Must Adapt to Digital Discovery In this episode of Scouting for Growth, Sabine VanderLinden is joined by Brad Wetherall, former Director of Operations at Google and current COO of Esquire Digital, to unpack the transformative impact of AI on search engines and digital visibility.  The conversation explores how search is moving beyond traditional search engine optimization (SEO) to an era where AI agents, neural networks, and zero-click searches are redefining how brands are discovered, trusted, and chosen online.  Brad Wetherall outlines the emergence of "agentic AI" and the rise of the "frontier firm," where human expertise and AI collaborate to generate both authority and visibility in this new digital ecosystem. This episode offers actionable strategies for corporations, regulated industries, and innovators aiming to future-proof their digital presence and leverage the next chapter of AI-led search.   KEY TAKEAWAYS The traditional SEO playbook is now outdated. The critical question is no longer “How do I rank number one on Google?” but “What does AI say about my company?”  AI-generated summaries and answer engines sit at the top of results, often preventing users from ever clicking on links. To succeed, businesses—especially in highly regulated industries—must ensure their information is not just human-readable but also machine-readable, authoritative, and genuinely original. Websites should be built with both humans and AI in mind, making content easily digestible for AI agents. Content creation has become an interplay of art and science: AI values unique human perspective, expertise, and experience—simply generating generic, regurgitated answers will not suffice and may even have negative consequences, as Google's recent algorithm updates penalize unoriginal, AI-generated spam. Building trust, authority, and relevance is now an ongoing process. It's essential to invest in structured content, active reputation management, robust Google Business profiles, and credible third-party validation through PR. AI agents are becoming the intermediaries of trust, filtering which brands and content make it into these AI overviews. Organizations must become agent bosses, orchestrating both human and machine intelligence, and focusing on verifiable outcomes, not just website traffic. The early adopters who build their authority and distinct voice now will lead in this new landscape and avoid the scramble of playing catch-up.   BEST MOMENTS "The question is no longer how do I rank, but rather, what does AI say about my company?" — Sabine VanderLinden "AI is fundamentally changing the rules of digital discovery. We're seeing a once-in-a-generation shift equivalent to the disruption caused by the Internet itself." — Brad Wetherall "There is no easy button. There's no shortcut. It's not just about buying backlinks anymore—AI search requires a different blueprint." — Brad Wetherall "AI wants to know who you are. The authoritativeness and trust in your company or as an individual now matter more than ever." — Brad Wetherall "Clicks were always a flawed metric. Now, what matters is how many customers you get—not just traffic but outcome." — Brad Wetherall "The companies that do this well—who invest in website optimization, unique content, reputation, and public relations—will win the race. It's hard work, but it's how you'll stand out in an AI-driven world." — Brad Wetherall   ABOUT THE GUEST Brad Wetherall is the Chief Operating Officer at Esquire Digital and the best-selling author of AI and the Future of Search. He spent over a decade at Google, leading operations and shaping products like Google Business Profile, Google Shopping, Google Wallet, and Google Domains—helping over 100 million businesses to be discovered online.  Now at Esquire Digital, Brad applies his deep expertise to help companies adapt to the ever-evolving landscape of AI-driven search and digital visibility. His work focuses on demystifying the complex world of AI search and equipping organizations with the tools and strategies they need to remain competitive and authoritative as the digital economy transforms.   ABOUT THE HOST Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet. If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights. And if you're interested in sponsoring the podcast, reach out to the team at hello@alchemycrew.ventures

Part four of my interview with Josh Talley.Real-world food truck training in about 10 minutes. Profit, pricing, food cost, speed of service, marketing, events, and smart systems—no hype, just what works.Enjoyed this episode? First Hit Follow on Spotify so you never miss a new one: https://bit.ly/3LkAF4w Then go to https://nsfva.org/join/ and become a member today!

Google's suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic's profile accurate and patient-ready.

Launch your online business today — completely FREE! In this video, I walk you through exactly how to build a professional online presence using Google Sites, a Google Business Profile, and two social media platforms. All you need is a cell phone, a computer, and internet access. No excuses — let's go! ⬇️ WHAT YOU'LL LEARN: ✅ How to build a free website with Google Sites ✅ How to set up a Google Business Profile ✅ Which 2 social media platforms to focus on ✅ How to look professional online for $0

WATCH THIS VIDEO: https://youtu.be/C8Me5SpjcPY?si=pgar2FOCHlNI5E2aMost contractors think they need more leads. They're wrong. Because bad leads create bad clients. Bad clients create low margins. Low margins create stress. And stress follows you home every night.In this video, Tom Reber shares 3 completely FREE things you can do right now to attract better leads, better clients, and more profitable jobs—without spending another dollar on marketing.You'll learn:• How to turn your Google Business Profile into a lead-generating machine• Why generic marketing attracts price shoppers• The messaging mistake that's costing you better clients• How educational content builds trust before you ever speak to a prospect• Why consistency beats marketing tricks every time• The simple shifts that help contractors attract premium buyersIf you're tired of getting ghosted, losing jobs on price, or wasting time with tire kickers, this video is for you.

Part three of the interview with Josh Talley. Reach Josh at https://www.kingmedigital.com/ or Sushi Squad at https://linktr.ee/sushi.squadReal-world food truck training in about 10 minutes. Profit, pricing, food cost, speed of service, marketing, events, and smart systems—no hype, just what works.Enjoyed this episode? First Hit Follow on Spotify so you never miss a new one: https://bit.ly/3LkAF4w Then go to https://nsfva.org/join/ and become a member today!

Is your roofing company losing calls because your Google Maps ranking is dropping? https://www.roofingwebmasters.com/In this video, we break down the *top 3 roofing SEO mistakes* that can kill your Google Maps rankings, hurt your local visibility, and keep homeowners from finding your business when they search for roofing services near them.If your roofing company wants more calls from Google, Google Maps, and local search, you need more than a basic website. You need real job proof, strong local SEO signals, optimized service area pages, consistent Google Business Profile activity, and a digital brand that builds trust.The biggest mistake most roofers make is thinking Google Maps rankings happen by luck. They don't. Your competitors are building authority, collecting reviews, adding proof of real jobs, and showing Google why they deserve to rank higher.???? Want your roofing company to rank higher on Google and get more local leads? Schedule a call with Roofing Webmasters:https://www.roofingwebmasters.com/???? Learn how DataPins helps roofers build real job proof, strengthen local SEO, and show Google where they actually do work:???? https://info.roofingwebmasters.com/???? (800) 353-5758Not ready to schedule a call yet? Follow ‪@roofingwebmasters‬ for weekly tips on Google Maps, local SEO, AI search, and how roofing companies can build a stronger online presence.

Google and Microsoft Bing have been sharing more details about how AI-powered search works, and the advice may surprise you. Despite all the hype around AI, the fundamentals of strong local SEO still matter.In this episode, you'll learn what Google and Bing are saying about AI search, how Google Business Profiles, websites, reviews, social media, and authority-building influence visibility, and what clinics should focus on right now to improve rankings in Google Search, Google Maps, ChatGPT, Perplexity, and other AI-powered platforms.If you're wondering how AI is changing SEO for chiropractors, physical therapists, acupuncturists, med spas, and other healthcare businesses, this episode will help you separate fact from fiction and focus on the strategies that are actually moving the needle.Episode webpage: https://propelyourcompany.com/how-ai-search-works-for-clinics/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

This week on Its The Bottom Line that Matters, cohosts Jennifer R Glass and Patricia Reszetylo dive into why small businesses with hyper-local focus are outmaneuvering even the big national brands. Together, they explore:How building a rich, active Google Business Profile can beat a national chain's budget every timePractical ways local owners can connect authentically with their neighborhood and show up for their unique communityThe must-do steps for managing reviews so your local reputation works for you—not against youIt's a conversation that opens the door to new possibilities, reframes what's truly smart to pursue, and breaks away from the tired advice you've heard before. The payoff? Practical insights that could make your business and your life easier, more profitable, and more enjoyable.Want to check out more about the review management tool Jennifer mentions? Go to RecommendStationAbout your hosts:As the lead host of the podcast, Jennifer R Glass is dedicated to equipping business owners with actionable strategies to bolster their success, particularly in the realm of hyper-local marketing. With a keen focus on systems, compliance, and leveraging digital tools like Google Business Profiles, she advocates for thoroughness and clarity in business processes. Jennifer also develops resources and review management platforms that support local businesses in enhancing their visibility and reputation. Her story is one of helping others standardize their operations and adopt best practices to maximize their impact in their communities.Patricia Reszetylo brings a wealth of experience from the fields of coaching, consulting, and marketing. Currently in the process of launching a local restaurant and marketing services business, she draws insight not just from her professional background but also from her direct engagement with the evolving needs of small businesses. Her hands-on approach and commitment to understanding community dynamics help her identify unique strategies that give independent businesses an edge over national chains. On the podcast, she shares practical knowledge and personal anecdotes, emphasizing the value of authenticity and systematic organization for local success.Keywords: local businesses, local positioning, Google Business Profile, Google reviews, GBP page, local restaurant marketing, independent business strategy, community engagement, business profile optimization, services listing, products listing, business hours, special accommodations, accessibility, LGBTQ friendly business, business profile posts, team photos, product photos, service photos, profile updates, contact information accuracy, phone number consistency, NAP information, address consistency, website consistency, review management, responding to reviews, review regulations, systematization, standard operating procedures

If your marketing feels like a lot of effort… with inconsistent results—this episode is for you.In this conversation with Dave Masovich, we break down the real reason most marketing doesn't convert—and it's not because you're not posting enough.It's because you're missing the strategy behind the message.Inside this episode, we cover:✨ The difference between tactical vs. strategic marketing (and why most business owners focus on the wrong one) ✨ Why 40–60% of marketing efforts are wasted—and how to stop the leak ✨ The power of the 80/20 rule (Pareto Principle) in your marketing strategy ✨ The six key places to uncover insights that shape a powerful, resonant message ✨ Why message clarity—not more content—is the real driver of growth ✨ How to create marketing that actually connects, converts, and builds long-term trustIf you've been feeling stuck, plateaued, or like your marketing “should be working better than it is”… this episode will shift how you think—and how you show up.Our Guest Info:Dave Mastovich is the CEO and Founder of MASSolutions, a growth marketingconsultancy reinventing the way marketing is done. He helps organizations drive growth inrevenue, talent, and engagement by improving how they sell, communicate, market, and aligntheir people.Dave is the author of No Bullsh!t Marketing, a #1 Best Seller, and host of the long-running NoBullsh!t Marketing Show. His approach turns data, behavior, and patterns into practical actionsleaders can use to drive real performance.Earlier in his career at UPMC, Dave's marketing leadership helped drive growth from under $1billion to $10 billion. Today he brings that same mix of cognitive science, 80/20 analysis, andreal-world execution to help organizations grow sales, strengthen culture, and increaseenterprise value.https://davemastovich.com/https://massolutions.biz/https://www.linkedin.com/in/davidmmastovich/Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

In Season 5, Episode 19 of the Pest Control Marketing Domination Podcast, Casey Lewis discusses how well-planned content helps pest control companies build organic authority, improve SEO, and support Google's EEAT principles: experience, expertise, authoritativeness, and trustworthiness.This episode explains how pillar pages, topic clusters, blog articles, guides, videos, social posts, FAQs, and Google Business Profile updates work together to strengthen a pest control company's online presence.Casey also discusses the importance of content volume, message consistency, and topic ownership before expecting long-term SEO results. Using examples such as green, eco-friendly pest control in California's Central Coast and the media attention around Spencer Pratt's L.A. mayoral race, the episode shows how repeated messaging can influence visibility and public awareness.The episode also covers simple video, edited video, and professional video, and why the value of video often comes from the clarity and frequency of the message rather than production quality alone.Why content still matters for pest control SEOHow Google's EEAT principles apply to pest control companiesThe difference between random content and strategic contentHow pillar pages and topic clusters build topical authorityWhy content volume matters before expecting SEO resultsHow repeated messaging can influence attention and visibilityWhy pest control companies should focus on owning specific service nichesHow blogs, guides, videos, social media, and Google Business Profile posts work togetherThe difference between simple video, edited video, and professional videoHow to build a 90-day content cluster planIf you own or operate a pest control company and want help building a smarter content strategy, a stronger SEO foundation, better Google Ads campaigns, or a complete marketing automation system, reach out to Rhino Pest Control Marketing.Rhino Pest Control MarketingWebsite: https://rhinopestcontrolmarketing.comEmail: casey@rhinopros.comWebsite: https://rhinopestcontrolmarketing.comFacebook: https://www.facebook.com/rhinopestcontrolmarketingYouTube: https://www.youtube.com/@rhinopestcontrolmarketingPodcast: Pest Control Marketing Domination Podcast

Most contractors stay stuck swinging a hammer for 90 hours a week because they never make the jump from operator to owner. Trant, a third-generation carpenter based in Nottingham, New Hampshire, almost did. Then his wife told him they were having a kid, and everything changed.In this episode of the Builders of Authority Podcast, host Adam McChesney sits down with Trant to break down exactly how he went from solo contractor to building a custom deck and outdoor living company on track to hit $20M in annual revenue, and why niching down to decks (instead of being a master of all trades) was the single biggest unlock.What we cover:– Why niching down to decks streamlined his estimating, SOPs, and office operations– The mindset shift from contractor to business owner — and the audiobooks and mentors that drove it– How becoming a dad forced him to build a company that could run without him on every job site– The marketing stack that built the brand: vehicle wraps, Google Ads, Google Business Profile, and targeted neighborhood mailers– Why hiring a virtual assistant was one of the highest-ROI moves he made– His 5-year plan: $20M in revenue and a dedicated outdoor living design center– How to delegate the tasks outside your expertise so you can focus on growth

Google just stood on stage at I/O 2026 and named pet care by name. Starting this summer, Google's AI agent will call your business on a client's behalf to check availability and pricing — and the businesses it can't read won't make the list. This episode breaks down what changed, the 7.22-word stat that just broke traditional SEO, the six-rule blog structure AI actually cites, the four places your reviews need to live, and the four things every pet business owner needs to do this week before the rollout hits. Timestamps [0:00] — Welcome + the CC story from February (the strainer in action) [3:00] — Why AI literacy is the new business literacy [4:30] — Google I/O: the biggest change to Search in 25 years [6:00] — The 7.22-word stat that just broke traditional SEO [8:30] — AI Mode hits one billion users — what that means for your visibility [10:30] — The new game: ranking vs. being citable [13:30] — The first 100 words rule + the brochure problem [16:00] — The 6-rule blog structure AI will actually cite [20:00] — Why Google Analytics is lying to you (and where to look instead) [22:30] — The Google quote: pet care named by name [25:30] — What it looks like when Google's AI agent calls your business [27:30] — Daily Brief + Gemini Spark for pet business owners [30:30] — Four things you can do this week (with the 4-place reviews framework) [33:30] — Close + Keep jumping In This Episode You'll Discover Why Google named pet care — by name, on stage — at I/O 2026, and what's actually rolling out this summer The 7.22-word AI search stat (and what your clients are actually typing into Google now) The 6-rule blog structure that gets your pet business cited by ChatGPT, Perplexity, and Google AI Mode The 4 places your reviews need to live — and why having them only on Google looks suspicious to AI Why Google Analytics is hiding your AI traffic — and where the real fingerprints live Four things every pet business owner needs to do this week before the summer rollout About This Episode Bella Vasta — founder of Jump Consulting and host of Bella in Your Business — sits down to break down everything Google announced at I/O 2026, the biggest developer event of the year. Bella translates the keynote into pet-business plain English: what changed in Search, why the average AI Mode query is now 7.22 words instead of 4, the six-rule blog structure that AI engines actually cite, the four places your reviews need to live for AI to trust you, what it means that Google named pet care by name as one of the first categories its AI agent will call on behalf of clients, and exactly what business owners need to do this summer to stay in the conversation. She also closes the loop on a Google Labs experiment she flagged for The Jumpers community back in February — and now lives on the keynote stage. Resources Mentioned in This Episode Ep 428: ChatGPT Is Not Google Ep 433: 13 AI Pet Sitting Business Mindset Shifts Ep 421: Why AI Will Save Your Pet Business The AI Brain: The One File That Makes Every AI Sound Like You Google I/O 2026 keynote recap (Google blog) Book a website + AI visibility session with Bella Connect with Bella Website Sessions with Bella The Jumpers Mastermind Subscribe to Bella in Your Business Bella's Website Find Bella on Instagram + Facebook ? search Bella Vasta Frequently Asked Questions Q1: Is Google's AI really going to call my pet business? Yes. At Google I/O on May 19, 2026, Google announced that AI Mode will start performing tasks on behalf of users — including making reservations, booking appointments, and getting quotes. They named three industries to start: home services, beauty, and pet care. The agent will call businesses, check availability and pricing, and bring the results back to the searcher. Rollout begins in the United States this summer. Q2: What is the difference between SEO and AIO (AI Optimization)? SEO is about ranking — getting your page to the top of the blue-link results so a human clicks. AIO is about being citable — making sure an AI engine like ChatGPT, Perplexity, or Google AI Mode can read your website, understand what you do, and confidently recommend you when someone asks. Old SEO chased the click. AIO is about being in the answer itself. Both still matter, but AIO is now the gate. Q3: Why is my pet care business invisible on Google AI Mode? Most pet care websites read like a brochure — vague phrases like 'passionate care for your beloved pets' or 'tailored services for your pet's unique needs.' AI engines cannot cite that language because it does not answer a specific question. To show up in AI Mode, your pages need specific facts in the first 100 words: city, zip codes, services, prices, availability, and what kind of pets you specialize in. Specific. Real. Answerable. Q4: Why doesn't my Google Analytics show AI traffic? Google Analytics runs on JavaScript. The crawlers from ChatGPT, Perplexity, and Google AI Mode do not execute JavaScript, so they never trigger your Analytics tracking. That means even when AI bots visit your site every single day, your Analytics dashboard shows nothing. The only place AI bot visits show up is in your server logs. Ask your web host or developer for access to your raw server logs — that is where the AI fingerprints live. Q5: How long is the average AI Mode search now? According to Google's own one-year AI Mode data published in May 2026, the average AI Mode query is 7.22 words — almost double the average traditional Google search at 4 words. The top words used to begin an AI Mode search are What, How, I, Is, and Can. The top action words inside the search are find, information, identify, explain, and summarize. Pet care clients are no longer typing 'pet sitter Phoenix' — they are typing full conversational questions, which is why brochure-style websites built around three-word keywords are losing visibility fast. Q6: How do I structure a pet care blog so AI will cite it? Six rules. One — make your headline a question a real client would type. Two — answer that question in the first 100 words with a specific number, city, or service. Three — make every H2 heading a question too. Four — add an FAQ block with six to ten real Q&As and FAQ schema markup. Five — internally link to one other blog on your site and link back from it. Six — include an author bio with credentials, photo, years in business, and service area. That signals E-E-A-T (experience, expertise, authoritativeness, trust) — what AI engines look for when deciding what to cite. Q7: Where should I put my pet business reviews so AI can find them? Four places. Place one — your Google Business Profile (the floor). Place two — embedded on your website as real text (not screenshots), on a dedicated Reviews page AND on every service page, with schema markup. Place three — woven into your FAQ answers so reviews function as proof inside your actual responses. Place four — cross-platform on Yelp, Nextdoor, Facebook, and Bark, because AI engines look for citation consistency. A pet business with 300 reviews on Google and zero anywhere else looks suspicious to AI. The one with reviews distributed across four platforms looks like a real business. Q8: What are the four things every pet business owner needs to do this week? First, be your own client — open ChatGPT, Perplexity, and Google AI Mode and search 'best pet sitter in [your city].' See whether you appear. Second, read your homepage like an AI would and audit the first 100 words for specifics: city, services, prices, availability. Third, lock down your Google Business Profile — hours, phone number, services, service area, photos. Fourth, distribute your reviews across the four places listed above so AI sees you consistently cited as a real business. Full Episode Transcript You guys, on February 26th, I was inside my mastermind with the jumpers and I was talking about this tiny little what they call Google Labs, right? It's an experiment that they were doing. It's called CC. And CC was this email feature that it was so cool because every morning it would read your Gmail and your calendar and then hand you a prioritized summary of your day. What was urgent, what was next, all in one place with links to go to it. So now you're not having to read through your emails and your ? appointments and requests and things that had deadlines and not know it it just it was amazing. I was fired up and I told all my jumpers that like they all needed to be on it right now. And the response was also excitement, and other people signed up for it too. Some people had to get on the wait list because There was a wait list for it, but it was a really cool thing. And since February, I personally have been doing it. Now let's fast forward to May 19th, which you're gonna hear a lot about today. Google stood on a stage at their biggest developer conference of the year and announced it to the world. It was a new name. It was built into their Gemini app on the keynote stage in front of a billion people. And guys, this is exactly what I do. I take this stuff. That is out there, that is overwhelming, that is just like there's so much that you become paralyzed. And I put it through a strainer. I decide what is actually gonna be important to you, the small business owner. I distill it and I give it straight to you. That's exactly what I did. Okay. And I filter out the noise. I bring you the things that actually matter before they matter, before the headlines, before everyone else gets on top of it. That's what I've been doing since 2023, okay? And today's no different because AI literacy is the new business literacy. And if you're listening to this, you are one of the special people in the small business world that wants to learn and wants to know. You're not one of the ones that are sticking your head in the sand or paralyzed by fear. Do you have fear? Probably.

Your website can be your highest-performing sales rep or your most expensive leak, and most small businesses have no idea which one they're running. We sit down with marketing strategist and straight-talking mentor Tom Malesic to get brutally practical about what makes a website convert, why “just being on social media” is not a plan, and how simple messaging mistakes cost real money every week.We dig into the conversion essentials that separate a site that gets traffic from a site that gets clients: credibility, a clear call to action, and copy that speaks to the customer's problem instead of bragging about the company. Tom shares the mindset shift that changes everything: start with pain points, prove you understand the buyer, then guide them step-by-step to book, call, or request a quote. If your homepage is confusing, you'll feel it in your leads.Then we demystify SEO and local SEO with the fundamentals that still win: legitimate content depth, more relevant pages, backlinks as “votes,” and a Google Business Profile that is fully built out and constantly updated. We also talk about what's changing with AI search and LLMs, including why question-based content and strong text assets like show notes improve your odds of being surfaced by tools like ChatGPT. Finally, Tom lays out the few marketing metrics worth tracking so you can connect rankings and leads to closed sales, not vanity numbers.If you want a clearer, calmer marketing strategy that actually makes you money, listen now, share this with a business owner who needs it, and subscribe and leave a review so more people can find the show.Send us a messageSupport the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywigginsTo work with Audrey schedule a breakthrough/discovery session.

In today's world of curated content, polished Instagram feeds, and highlight reels, it's easy for business owners to believe marketing is all about perception.But what happens when perception doesn't match reality?In this episode of The Visibility Podcast, Melissa Rose dives into the powerful difference between perception and truth in marketing, and why both matter if you want to build a trusted, sustainable business.Melissa unpacks how social media creates perception, why Google Business Profile acts as third-party verification, and how your website bridges the gap between what people see and what people actually experience when they work with you.If you are a dance studio owner, local business owner, or service-based entrepreneur trying to improve your visibility, marketing, SEO, and client trust, this episode is packed with practical insight and real talk.Because while social media may get attention… the truth is what gets people to stay.In This Episode: The difference between perception and truth in marketing  Why curated social media alone is not enough  How Google Business Profile builds trust and credibility  Why reviews, photos, and client feedback matter more than ever  The role SEO and Google search play in visibility  Why business owners are losing clients without realizing it  How your website should combine perception AND proof  Why visibility is more than just social media marketing  The connection between trust, search, and conversion  How AI and search behavior are changing local marketing Key Takeaways: Social media creates perception  Google Business Profile creates verification  Your website bridges the gap between the two  Visibility without trust will not convert  Reviews are one of the most powerful marketing tools you have Perfect For: Studio Owners  Brick-and-Mortar Businesses  Local Business Owners  Service-Based Entrepreneurs  Businesses wanting stronger SEO and local visibility  Anyone wanting to improve their Google Business Profile Melissa's Google Business Profile Workshop ✨ Live Workshop + Q&A ✨ On-Demand Training Available ✨ Learn how to optimize your Google presence before fall enrollment seasonKeywords:Google Business Profile, Local SEO, Visibility Marketing, Dance Studio Marketing, Small Business Marketing, Business Visibility, Google Reviews, Local Search, SEO Strategy, Brick and Mortar Visibility, Dance Studio Owner, Marketing Strategy, Service Business Marketing, Website Strategy, Online Reputation, ChatGPT Search, Google Optimization

Missing Google reviews can be frustrating, especially when patients tell you they left a review and it never appears, or when reviews suddenly disappear from your Google Business Profile.In this episode, we break down the most common reasons Google reviews go missing. You'll also learn what steps to take when reviews disappear, when it makes sense to contact Google Support, and how to build a review strategy that helps protect your clinic's reputation over time.If you've ever wondered why reviews vanish or what you can do about it, this episode will help you separate temporary issues from real problems and keep your focus on what matters most: consistently earning authentic patient feedback.Episode webpage, resources, and show notes: https://propelyourcompany.com/missing-google-reviews/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

If you've been avoiding SEO because it sounds like something only tech people care about, this episode is going to change your mind. I'm breaking down exactly what SEO means for your family photography business, why it has become one of the top inquiry sources for photographers who actually invest in it, and the three things you can do this week to start showing up on Google. This is a solo episode, and I'm talking about this because I keep seeing the same pattern: family photographers with beautiful websites and zero visibility on Google. The families searching for a photographer in your city right now are not scrolling Instagram. They are typing into Google. And they are ready to book. So let's make sure they can find you.What you'll learn in this episodeWhy SEO is now one of the top inquiry sources for family photographers (not Instagram, not referrals)How your Google Business Profile acts as a second website and what to do with it todayThe stats behind why fresh Google reviews outperform stale ones from two years agoWhy blogging is the engine of your SEO strategy and the types of blog topics families are actually searching forThe difference between renting attention on Instagram and owning visibility on GoogleA full step-by-step workflow for writing and publishing one keyword-focused blog post this weekHow the same content that ranks on Google also positions you to be recommended by AI search tools like ChatGPT and PerplexityResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/seo-for-photographers/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ The Blogging and Organic Visibility System for Family Photographers: https://systemsandworkflowmagic.com/blogging-visibility-system-youtube▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends ▸ Dubsado (get 30% OFF with my affiliate link): https://systemsandworkflowmagic.com/dubsado-coupon-code ▸ Flodesk (get my affiliate discount here): https://systemsandworkflowmagic.com/flodesk-discount-code Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools

Your Google Business Profile is often the first thing a potential client sees when searching your name, and most small business owners leave it incomplete. In this episode, Meredith's Husband walks through 12 must-do steps to optimize your profile, including why using a real address beats a service area every time, how to use the "From the Business" section to stand out, and why your reviews strategy matters more than you think.Timestamps[0:00] Introduction[1:33] Two goals: stronger impressions and better local visibility[4:00] Step 1: Business name[4:15] Step 2: Cover photo[5:30] Step 3: Service area vs. address[8:45] Step 4: Logo[9:30] Step 5: Business phone number[10:45] Step 6: Products and prices[12:30] Step 7: Product categories[13:30] Step 8: From the business[15:50] Step 9: Updates[17:00] Step 10: Reviews[19:30] Step 11: Social media profiles[21:20] Step 12: Photos[24:30] Summary and what comes next Try WisprFlowhttps://wisprflow.ai/r?CHRIS37400 --Submit questions for future episodeshttps://www.meredithshusband.com/podcast

Jack Hoss is the owner of RealDealCrew and host of the RealDealCast podcast, with over 850 episodes recorded. In this episode, Jack breaks down how he flips houses in the Fargo/Moorhead market, how he uses AI to underwrite multifamily deals, and the local SEO strategy that keeps his business visible and competitive online. If you're a real estate investor, operator, or entrepreneur looking to put AI to work in your business, this one is packed with practical takeaways you can use right now. What We Cover: - Jack's house flipping approach in Fargo/Moorhead targeting 250-300k ARV properties - How he builds every deal around a 20% return target - Using AI to underwrite multifamily properties faster and smarter - The AI phone receptionist setup that handles inbound calls automatically - Google Business Profile and Bing Business Profile as a local SEO foundation - How Jack uses Claude Projects to get consistent outputs and avoid AI slop - Why he recommends Claude's Cowork feature and OpenAI Codex - Lessons from 850+ podcast episodes on what actually moves the needle Connect with Jack Hoss: RealDealCast Podcast:  @RealDealCast   RealDealCrew: https://realdealcrew.com/ Connect with Jason Fishman: LinkedIn: https://www.linkedin.com/in/jafishman/ Connect with Digital Niche Agency: Website: www.digitalnicheagency.com Subscribe to Test. Optimize. Scale. for weekly conversations on growth marketing, business strategy, and what is actually working right now. CHAPTER TIMESTAMPS 0:00 - Intro 1:30 - Meet Jack Hoss and Real Deal Crew 4:00 - House flipping in the Fargo/Moorhead market 8:30 - Targeting 250-300k ARV and why 20% returns is the number 13:00 - Using AI to underwrite multifamily properties 18:00 - The AI phone receptionist setup 22:30 - Local SEO: Google Business Profile and Bing Business Profile strategy 27:00 - Claude Projects and how to avoid AI slop 32:30 - Claude Cowork and OpenAI Codex recommendations 37:00 - Lessons from 850 podcast episodes 41:00 - Where to find Jack

Google reviews are becoming one of the most important trust signals for local businesses. In many cases, customers are deciding who to call directly from your Google Business Profile before they ever visit your website.In this episode, we break down why reviews matter more than ever, how AI systems use reviews to recommend businesses, and what local business owners can do right now to improve review quality, consistency, and trust.We also share simple, practical strategies you can implement yourself to generate stronger reviews and turn your Google profile into a more powerful first impression.About Adam Duran, Digital Marketing Expert⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Local SEO in 10⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Los Angeles⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & Walnut Creek, California, Magnified Media is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠digital marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠local SEO for businesses⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠marketing strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠national SEO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website and sign up for our Newsletter!

AI agents aren't just answering questions anymore. They're actively shopping, comparing, and filtering options on our behalf, and they're doing it before we ever see a list of links. We kick things off with a simple problem I had: I needed a new refrigerator, but the real constraint wasn't features, it was size. By snapping a photo and handing the task to an AI tool, I got a fast, organized shortlist without measuring, clicking, or driving store to store.That same “agentic search” behavior is already reshaping how people discover businesses. If a billion AI agent searches are happening each month, your next customer may never read five pages of your site, their agent will. And if that agent can't instantly tell what you do, who you help, and why you're credible, you can get skipped before a human ever shows up. We talk through what agents look at first: your website, Google Business Profile, social proof, reviews, and whether your information feels current and trustworthy.We also share a practical way to prepare using NotebookLM, treating your business like a refrigerator that needs to be stocked with fresh, clear, specific ingredients. Dump in your messy notes, reviews, and core materials, then shape them into content that sounds like you, not generic AI slop. If you want to be the option agents recommend, start by making your offer easy to understand and impossible to confuse. Subscribe, share this with a business owner who needs it, and leave a review with the one place your “business fridge” needs cleaning first.Support the show

Send us Fan MailGoogle just revealed the future of Search at Google I/O and Google Marketing Live — and it's far more personal, predictive, and invasive than most people realize.In this episode of Near Memo, Mike Blumenthal and Greg Sterling break down:A massive fake Google Business Profile fraud case involving 15,000 fake listings and $79 million in alleged fraudHow Google already infers your income, politics, preferences, and buying habits — even WITHOUT opting into “Personal Intelligence”The rise of AI-native advertising formatsWhy AI Mode may fundamentally reshape search, local discovery, Google Maps, and online commerceHow Google's ecosystem strategy could create unprecedented user lock-inThey also discuss:AI-powered personalizationGoogle's “good enough” AI strategyAI agents and transactional searchWhy antitrust rulings may have changed nothingThe future of ads inside AI search experiencesSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You'll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. (popular episode replay)Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Most real estate investors focus entirely on outbound lead generation and never build the online presence that captures sellers who are already searching. In this episode, SEO expert Glen Petersen walks through the full playbook, from setting up your website and Google Business Profile to building backlinks and free directory listings that grow your credibility over time. Glen also covers the AI side of search, including how to show up in ChatGPT and Gemini results using platforms like Reddit, YouTube, and Bing Business Profile. If you haven't started building your online presence yet, this episode is your starting point.   KEY TALKING POINTS: 0:00 - Intro 0:37 - Demand Generation vs Demand Capture 2:41 - Defining PPC & When It's Ideal 4:37 - Defining SEO 5:42 - Your Website 6:17 - Your Google Business Profile 7:22 - Additional Pages 9:58 - AI Search Results 13:04 - AIO Quick Hacks 15:06 - Outro   LINKS: Instagram: Glen Peterson https://www.instagram.com/nobleschlen/   Website: Bateman Collective https://www.batemancollective.com/    Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

If the thought of Facebook and Instagram ads makes you want to throw your phone across the room… this episode is for you.In this conversation, Melissa Rose sits down with Kristian Altuve of Dance Motion Marketing to talk about dance studio advertising, lead generation, enrollment systems, and what actually works when it comes to marketing a dance studio in today's world.But this isn't just another conversation about running Facebook ads.Because behind every click, inquiry, and lead is a real person—a busy parent looking for connection, trust, and the right fit for their child.Together, Melissa and Kristian unpack how dance studio owners can approach marketing more strategically without losing the human side of their business.They discuss: Whether Facebook and Instagram ads are realistic for smaller dance studios  Common dance studio marketing mistakes that waste money  Why lead follow-up matters more than most studio owners realize  How to make dance advertising feel authentic instead of salesy  What studio owners should focus on before ever spending money on ads  Why systems and visibility work together  The relationship between organic marketing, Google Business Profile optimization, and paid advertising  How to attract the right dance families—not just more leads Melissa also asks the questions every studio owner is secretly thinking: “Do ads actually work?” “How much money should I realistically spend?” “Can small studios compete?” “What if I waste money?”If you're a dance studio owner trying to grow enrollment, improve your dance studio marketing, increase visibility, or better understand dance advertising, this episode is packed with practical insight and honest conversation.About Kristian Altuve: Kristian Altuve is the founder of Dance Motion Marketing, where he helps dance studio owners build predictable enrollment systems through marketing, lead follow-up, automation, and strategic growth systems. His mission is helping studio owners stop guessing and start growing through clear, repeatable systems that actually work in the real world of running a studio.Our Guest Info:Website: https://www.dancemotionmarketing.com/IG: https://www.instagram.com/dancemotionmarketing/Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Have you claimed your Google Business Profile (previously Google My Business)? If not, you might be missing out on free visibility in your local area. As a photographer, that could mean fewer clients finding you.In this episode, I'm joined by Lydia Fine, local SEO expert and photographer, to walk us through the current landscape of Google Business Profiles, what's changed, and exactly what you need to do to make yours work harder for you. Whether you run a studio, do in‑home shoots, or travel for sessions, this episode breaks down the window into local search that many creatives ignore.Find It Quickly00:27 - Meet Lydia Fine02:24 - Importance of Google Business Profiles for Local SEO04:01 - Verification and Privacy Concerns08:00 - Optimizing Your Google Business Profile12:55 - Leveraging Google Business Profile Services17:29 - SEO Strategies and Google Business Profiles20:22 - The Importance of Google My Business21:27 - Adding Photos and Videos to Your Profile24:12 - Managing Reviews and Updating Content25:26 - Exploring Bing Places and SEO Strategies27:16 - Asking for Reviews: Best Practices31:07 - Prominence and Local SEO TipsMentioned in this EpisodeGoogle Business ProfileConnect with LydiaWebsite: apolloandivy.comGrab the Guide: apolloandivy.com/quickfixInstagram: instagram.com/lydia_apolloandivy

Use code TURFNERDS for 5% off orders $600 and up at Magna-Matic! Use discount code for TURFNERDS10 for 10% off at Strauss, valid starting April 29 through May 31 Use code NERDS to save 10% on Spencer Products! Ezra McCarthy of Green Frog Web Design is back on Turf Nerds, and this time we're going deep on what's actually working in lawn care marketing right now. From maximizing your free Google Business Profile to understanding the lifetime value of a customer, Ezra breaks down how to stop chasing cheap clients and start building a business where the right customers come to you. If you've ever lost a job to a lowballer or stressed over a two-dollar price increase, this episode is for you. Tap Here for Turf Nerds Merch!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Look! We Have A Website!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Don't forget to check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Green Frog Web Design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and tell them the Turf Nerds sent you. Or Greg will scalp your lawn! Use promo code TURFNERDS for 50% off Equip Expo 2026 registration! Shoot us an email! Evan@TurfNerdsPod.com ⁠⁠Instagram⁠⁠ ⁠⁠Facebook⁠⁠ ⁠⁠TikTok⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe on YouTube: ⁠⁠⁠https://www.youtube.com/@TurfNerdsPodcast?sub_confirmation=1⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#LawnCare #LawnMaintenance #Mowing #MowingGrass #LawnCareBusiness #Toro #ToroMultiforce #CubCadet #BibleStudy #Bible #Christian #Business #Entrepreneurship #Comedy #2024 #Marketing #Advertising #TipsAndTricks #Tips #Success #Yakta #YaktaMowers #YaktaOutdoor #Spring #SpringRush #FYP #Mower #NewMower #UsedMower #RouteDensity #EquipExpo #EquipExpo2024 #Echo #Stihl #RedMax #Shindaiwa #StringTrimmer #WeedWhip #GreenFrogWebDesign #WebDesign #EzraMcCarthy #Aerator #Aeration #ZAerate #Bobcat #BobcatMowers #Husqvarna #HusqvarnaGroup #HYGREENTOOL #GOMOW #ThunderLightingSupply #ChristmasLights #Christmas #Trump #DonaldTrump #PresidentTrump #ElectionDay #EZDumper #DumpInsert #StempkyNursery #Mulch #MulchInstallation #TurfNerds #Newsmax #NewsmaxTV #CarlHigbie #CharlieKirk

What you'd normally sit through for an hour… broken down in minutes. This is an AI-generated podcast episode from The Storage Marketplace Podcast, created from the live discussion at Storage Meetup #77 (05-08-26). Every Friday, self-storage owners, operators, vendors, and industry professionals jump into a live Zoom room to talk shop, share ideas, debate strategies, and discuss what's actually happening in the industry right now. In this episode, we break down some of the biggest conversations from the meetup, including: • AI-generated employee training avatars and virtual trainers • Smart locks, gate access systems, and the future of facility automation • Why your storage software should function like the "head of an octopus" connecting every system together • Google Business Profile video strategies that help facilities stand out locally • Software debates around Monument, Easy Storage Solutions, CC Storage, websites, automation, and marketing tracking • Why operators are becoming more selective about travel, trade shows, and conferences • The upcoming AI Show & Tell event featuring real demonstrations from storage vendors and operators One of the biggest takeaways from this session:

Part 2 of this Prime Day series uncovers the AI, Rufus, retargeting, inventory, and deal strategies Amazon sellers may be overlooking before the big event. In part 2 of this two-part Prime Day strategy series, Shivali Patel and Carrie Miller bring together another lineup of Amazon, advertising, AI, logistics, and e-commerce experts to share what sellers should be doing before, during, and after major shopping events like Amazon Prime Day. This episode goes beyond basic discounting and looks at the bigger picture: retargeting high-intent shoppers, optimizing listings for both A9 and Rufus, improving product images, planning inventory, and using external traffic to create more sales opportunities.   The conversation starts with PPC and listing optimization strategies with Vincenzo Toscano, including how to build Sponsored Display campaigns around shoppers who viewed your products but did not buy, analyze competitor reviews with Helium 10, and track share of voice to spot openings when competitors lose visibility. Andrew Bell also walks through Helium 10's AI Listing Optimizer, showing how sellers can use product images, buyer questions, keywords, and Rufus-focused prompts to create listings that are both searchable and conversion-friendly.   This second installment also dives into overlooked growth channels outside of Amazon. Norm Farrar's strategy about how sellers should learn how Google Business Profile posts, offers, events, press releases, and deal communities can help drive traffic before, during, and after Prime Day. On the operations side, Burak Yolga explains why inventory check-in timing can make or break a sales event, and why sellers should think carefully about FBA placement, reimbursement audits, FBM backup listings, and omnichannel expansion.   To close out this two-part series, more experts like, Anthony Cofranceso, Mansour Norouzi, Tomer Rabinovich, and Josh Hadley share more ways to make smarter decisions with data and AI, from Prime Day deal structures and post-event remarketing to variation research, customer reporting, hiring workflows, and Market Tracker 360. Whether you are preparing for Prime Day, launching new variations, improving your product detail page, or protecting profit margins, this episode shows how the right preparation can turn a short-term shopping event into long-term brand growth. In episode 522 of the AM/PM Podcast, Shivali, Carrie, and guest speakers discuss: 00:00 - Introduction 01:09 - Vincenzo Toscano's Prime Day And AI Strategies 01:25 - Retargeting Shoppers With The Wishlist Snipe Strategy 02:40 - Using AI And Review Insights To Improve Listings 04:04 - Tracking Competitor Share Of Voice With Market Tracker 06:32 - Andrew Bell Shows Helium 10's AI Listing Optimizer 09:49 - AI Product Image Generation And Listing Creative Tools 14:03 - Anthony Cofrancesco's Product Opportunity Explorer Strategy 15:37 - Matching PDP Images To Amazon Shopper Priorities 19:44 - Using Google Business Profile For Prime Day Traffic 24:45 - Press Releases, LLM Visibility, And Deal Communities 29:17 - Burak On Prime Day Inventory And FBA Check-In Timing 37:39 - Mansoor's Prime Day Deal And Advertising Timeline 48:07 - Using AI To Build Better Customer Reporting Dashboards 50:09 - Using Helium 10 Xray And AI For Variation Research 54:16 - AI Tools For Hiring, Team Updates, And Market Tracking

Your website can be your best salesperson or the most expensive leak in your business. We sit down with marketing strategist and straight-talking mentor Tom Millesic to get clear on what actually makes a small business website convert, from credibility and copy to the one call to action you want every visitor to take.We dig into SEO without the hype: what Google tends to reward, why “more helpful pages” usually beats a thin brochure site, and how links work like votes of trust. Then we go local, breaking down the Google Map Pack and the Google Business Profile mistakes we see everywhere, plus the hard truth about reviews: you need them, you need a plan to ask for them, and you need to outpace your competitors.AI search is the new curveball, but Tom's guidance is surprisingly grounded. We talk about structuring content in a question-and-answer format so ChatGPT and other AI tools can understand your expertise, and why publishing your name and offer across podcasts, show notes, guest articles, and your own site builds stronger visibility over time. Finally, we narrow the measurement overload to a few marketing metrics that matter most: rankings, cost per lead by source, lead quality, and closed sales.If you want a practical marketing strategy that ties directly to growth, hit play, then subscribe, share the show with a business owner friend, and leave a review so more people can find these conversations.Visit ezmarketing.comSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREESmall Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Altogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Marketing PlatformContent Creator Machine - The integrated all-in-one online marketing, business tool/platform.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywigginsTo work with Audrey schedule a breakthrough/discovery session.

Your Google Business Profile category is one of the strongest local SEO signals Google uses to understand your business, yet most companies either guess, choose categories that are too broad, or never think about them again.In this episode we break down how Google Business Profile categories actually work, why your primary category matters so much, and how the wrong category choice can quietly hurt your visibility in Maps and local search. We also cover how to research competitor categories, when to use secondary categories, and where to reinforce those category signals across your website, reviews, and directories.About Adam Duran, Digital Marketing Expert⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Local SEO in 10⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Los Angeles⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & Walnut Creek, California, Magnified Media is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠digital marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠local SEO for businesses⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠marketing strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠national SEO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website and sign up for our Newsletter!

SHOW NOTES We cover: How AI search is changing the way prospects research integrators, compare companies, and decide who to contact Why foundational SEO strategies — like Google Business Profile optimization, on-site content, backlinks, reviews, and technical SEO — still matter in the age of AI And what business owners can do now to help AI tools understand, trust, and recommend their company when potential clients are searching online Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let's tune in and learn how to deliver the big screen experience, and grow profits while you do it. To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au354

Google Review Policy Changes: What Coworking Operators Must Do Right Now Google issued major updates to its Maps user-generated content policy in April 2026, and if you've been relying on any of the review strategies that have been standard practice in coworking for years, you need to stop and read this now. These changes directly affect how you can ask for, manage, and even display Google reviews. And it's not just about new reviews Google has deployed Gemini AI enforcement tools that are actively scanning your existing review history for violations. Phase three enforcement, which includes ranking penalties, is expected in May and June 2026. There is no time to sit on this. In this episode, Jamie walks through all eight policy changes and exactly what you need to do about each one. Why Your Google Business Profile Is Non-Negotiable Before diving into the changes: your Google Business Profile is the top of the funnel for your coworking business. When someone searches "coworking near me" or "meeting rooms near me," the map pack is what they see first and your profile is what lives there. It gets 10 to 20 times the traffic your website gets. Reviews are a core part of what keeps that profile current, credible, and ranking well. Losing review functionality or getting your profile suspended is not a minor setback. For most coworking operators, it is effectively a lead generation crisis. That's why this update matters so much. The 8 Policy Changes 1. No More Onsite Review Solicitation: You can no longer ask customers to leave a review while they are physically in your space. Google considers this pressured solicitation. That means: No verbal asks to members or meeting room users while they're on site No tablet at the front desk with a review prompt pulled up No QR codes in the space linking to your Google review page No asking event attendees on their way out the door Google can detect when reviews are submitted from your business location and will flag patterns of onsite reviews as inauthentic. What to do: Remove any review-related signage and QR codes. Replace with neutral language "We'd love your feedback" without mentioning Google specifically. Shift all review requests to automated follow-up emails or texts that go out after someone has left the building. 2. No More Incentivized Reviews: You cannot offer anything of value in exchange for a Google review. That includes: Free day passes or meeting room credits Membership discounts Referral program perks tied to leaving a review Staff bonuses or KPI tracking tied to Google reviews Contests or challenges (including internal programs like the Google Review Challenge we've run in Community Manager University, which need to be restructured) Offering to refund a visit or provide a credit in exchange for removing or revising a negative review What to do: Decouple your review strategy from any rewards or referral programs entirely. If you run a review challenge or staff incentive program, restructure it around general feedback, not Google reviews specifically. Focus team energy on delivering experiences worth writing about organically. 3. No More Review Gating Review gating means filtering customers based on their likely sentiment before directing them to Google. The common setup looks like this: ask for a thumbs up or thumbs down, send the happy people to the Google review page (defaulted to five stars), and send the unhappy people to a private feedback email. That is no longer allowed. Every customer must receive the same call to action, sent to the same destination, regardless of how they might feel about their experience. This increases your exposure to negative reviews, which means two things matter more than ever: delivering a genuinely great experience, and getting in front of problems immediately before someone leaves the space unhappy and heads straight to Google. What to do: Audit any gating logic in your CRM automations whether you're using CoLevel, ActiveCampaign, HubSpot, or another platform. Update those sequences so everyone receives the same follow-up with neutral feedback language. Remove direct links to Google reviews with language specifically asking for a Google review. You can still link to your Google Business Profile; you just cannot use the word Google or make it a conditional destination. 4. No Asking for Specific Content or Staff Name Mentions You cannot coach reviewers to mention specific products, services, or team members by name. That means: No asking members to mention private offices or meeting rooms in their reviews No asking guests to thank a specific community manager by name No staff incentive programs built around getting mentioned in reviews Google's AI will scan for these text patterns and flag or remove reviews that appear to have been coached. This is particularly tricky because keyword mentions in reviews do help with SEO but the path forward is to create experiences so compelling that people mention what matters naturally, without being asked. What to do: Let reviewers write whatever they write. If you want meeting room reviews, set up automated follow-ups specifically triggered by meeting room bookings people will naturally describe what they did. SEO-optimize your Google Business Profile through other means, including your posts, which you can and should still be doing intentionally. 5. No Fake Reviews Every Google review must reflect a genuine customer experience. Reviews from friends, family members, or team members who haven't actually used the space as a customer will be removed. This is especially common during new space launches, when operators ask their personal networks for support. What to do: Don't ask for reviews from non-customers. It wastes everyone's time and it won't hold up. Put that energy into getting reviews from real members, meeting room users, and event guests through compliant automated systems. 6. No Cross-Platform Review Campaigns You cannot use other platforms (social media, email lists, community groups) to coordinate Google review campaigns. That includes: Posting in your Facebook group asking members to leave a Google review Sending an email blast to your full membership asking for reviews Promoting a "Review Friday" push in your member Slack channel Instagram Stories with a link to your Google review page Google can detect when a batch of reviews comes in all at once and will flag that pattern as coordinated and inauthentic. What to do: Replace campaigns with individual, automated, trigger-based follow-ups. The goal is a steady drip of reviews tied to specific interactions (a tour, a day pass, an event, a membership milestone), not a wave that arrives all at once. This also distributes the timing naturally so no pattern gets flagged. 7. No AI-Generated Reviews Google's AI can detect text generated by ChatGPT, Claude, and similar tools and will remove those reviews. Even if you're sending compliant automated emails, if you suggest that members use AI to write their review or provide a template they can feed into AI, those reviews could still get flagged. What to do: Do not suggest that members use AI to write reviews. Do not provide pre-written review templates. Consider adding language to your automated review requests asking people to share their experience in their own words. 8. Reviews Must Come from a Personal Device Reviews must be submitted from the reviewer's personal device. No front desk tablets, no shared computers, no staff member handing someone a phone with the review page already pulled up. What to do: Most operators aren't doing this anyway, but if you have any setup that makes it easy for someone to leave a review from a shared device on-site, remove it. The Enforcement Timeline March 2026: Google activated new Gemini AI detection systems and began scanning, including existing review histories. April 2026: Active enforcement began. Non-compliant reviews are being removed. Google has already removed reviews from over 60,000 businesses and placed posting restrictions on over 782,000 accounts. May/June 2026 (Phase 3): Ranking adjustments will be applied to businesses with significant policy violations. Your search visibility could drop. This is not a "deal with it later" situation. Your Action Plan 1. Audit your automations. Check your CRM (CoLevel, ActiveCampaign, HubSpot, Pipedrive, etc.) and your coworking management platform (OfficeRnD, Nexudus, Optix, Coworks, Archy, Yardi) for any automated emails or SMS sequences that request Google reviews. Update any gating logic, remove direct Google review links, and adjust the language to be neutral. Also consider scheduling automated follow-ups to go out after hours or on weekends if members receive and respond to them while still on-site, it could still trigger a flag. 2. Update signage and physical touchpoints. Walk through your space and remove any QR codes, signs, or collateral that ask for a Google review or link directly to your review page. Replace with neutral feedback language or remove entirely. Check welcome packets, onboarding materials, and anything printed. 3. Retrain your team. Your community managers, front desk staff, and any outsourced marketing contractors need to know exactly what changed. Brief them on what they cannot say, cannot ask, and cannot offer. Give them this episode. CMU members will receive a cheat sheet and support playbook shortly. 4. Remove all incentive programs tied to reviews. Any staff bonus structures, contests, or member incentives connected to Google reviews need to come down immediately. 5. Build review generation into your systems, not your scripts. Set up automated, trigger-based one-to-one follow-ups for key moments: post-tour, 30 days into membership, after a meeting room booking, after an event. No campaigns, no broadcasts. Individual, triggered, automated. 6. Revisit the member and guest experience. The best long-term review strategy is an experience people cannot help but talk about. Use this as a forcing function to audit the full member and guest journey: what's frustrating, what's forgettable, and what's genuinely great. Get a peer or outside set of eyes on it if you can. Resources Mentioned in this Podcast: Google's official review policy Google's Maps UGC policy overview Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

https://youtu.be/aQyHwoGfy50 Max Kryzhanovskiy, President and CEO of MOS Creative, is driven by a desire to set an example for his children and show what's possible through technology, persistence, and innovation. As the leader of a tech-forward agency that builds websites, apps, and AI-enabled platforms, Max helps businesses move from idea to execution by creating digital products that solve real problems and scale over time. We explore Max's MVP Framework — Define the problem, Determine target market, Prototype the product, Build the MVP, Test and obtain feedback, Iterate — a practical approach for transforming ideas into scalable digital products. Max explains why founders should avoid overbuilding too early, how AI is accelerating prototyping and development, and why businesses must balance automation with authentic human connection. — Drive Growth Using AI Agents with Max Kryzhanovskiy  Good day, dear listeners. Steve Preda here with the Management Blueprint Podcast, and my guest today is Max Kryzhanovskiy, the President and CEO of MOS Creative, a company that builds websites and apps that drive growth. They were also the first company in Baltimore to launch a mobile site. Welcome to the show, Max.  Thank you for having me.  Let me ask you this—what is a mobile site? Is it a mobile phone site, or is it something different?  I mean, now it probably doesn't matter as much anymore, because everybody obviously has a website that works on a smartphone screen—or a responsive websites. But before mobile websites came out—or I should say, when smartphones first came out—we had to adjust for smaller screens. We were all used to bigger screens on a computer, and then once we started having different screen sizes come out before responsive, we were the first company to have a mobile website in Baltimore. And we actually built a web application specifically to create them ourselves, and then also went to market to offer it to other clients as well. So a mobile website is just like it sounds, a website that’s specifically designed for mobile.  That’s cool. So it sounds like you are very much a tech-forward company, and you are at the edge of technology. And as we were logging on, you said that you would be recording this on your phone because you actually have AI agents running on your computer. Does that mean you have AI agents as part of your team? What kind of agents do you have? Is it still an experiment, or is it already in execution mode?  It's in execution mode, but we're always experimenting. We like to think we're ahead of the curve, but with AI, we're all experimenting to a certain extent, right? Something new comes out, we try it out, see if it works, and see how it can be applied to your business—what kind of outcomes it can give you. So I'm all about AI. It's amazing. It's an amazing tool. But I think AI is becoming a lot more than we thought it was going to be—and also a lot less at the same time. Meaning, when AI launched—for example, when ChatGPT came out to the broader market—I mean, obviously AI had been around for a while—but when ChatGPT launched its chatbot platform publicly, we were amazed by how much work it could done. So it went from zero to a hundred. “Oh my God, it can do all of this,” right? But now, for example, with the more recent models—4.5, 5.0—the improvements are much smaller.  It's not a hundred percent or a thousand percent better anymore. Now it's maybe five or ten percent better, but the cost keeps increasing. I just read somewhere that even Claude said Claude Code won't be included much longer as part of the regular plan. So now it's only in the $200 higher-tier plan, plus you have to buy additional tokens. So it's really becoming more like, “Hey, yeah, we can do this for you—but you're going to end up paying something similar to what you'd pay a team.” At first, it was more like, “Let's get into the market. Let's get a lot of people interested.” But now, obviously, they have a lot of money behind them—investors, VCs, public market pressure—and they need to bring in revenue. So I think things are going to change very soon. AI is going to become a lot more expensive because the infrastructure and resources it requires are expensive. So eventually, those costs are going to be passed on to users. Yeah. And I noticed that ChatGPT started to do some ads as well. They’re probably going to go that direction, and who knows what that’s going to bring. But that's not our topic today. Today, it's about something else—frameworks. But before I go to the framework question, I'd like to ask you: what is your personal “why,” and how are you manifesting it at MOS Creative? Well, I'm a family man, so my “why” is to see my kids grow up to be amazing human beings—and hopefully to show them a great example of what can be accomplished in sports and in business. So my “why” is also to be a good person. Success can mean different things to different people, but for me, I love the hunt to get to a certain level of success. And then it's kind of like—us as humans, or at least a lot of people—we reach a certain level of success and we don't really celebrate it. It's more like, “Okay, let's get to the next level.” So my “why” is to show my kids that anything is possible if they really want it. Why I got into this space—it was exciting. You could see how quickly technology was moving, the kind of innovation that was possible, and it excited me. So that was one of the main reasons I got into technology. But the other reason was because I was in a different business, and we created technology that helped us grow. And I thought, “Oh wow, this is a completely different way to scale a business.” So technology became the direction we took. Yeah, I love it. I think inspiring our kids is a huge driver for many people, and it totally makes sense. Technology is exciting. I'd like to switch gears here and ask my other common question on this podcast, because this podcast is all about frameworks—business frameworks—how we can help listeners understand things, simplify things, and see different perspectives. So my question to you is: what is your favorite shortcut to success—or framework? And I don't mean “shortcut” in a negative sense, but rather a framework that allows you to understand things differently, make decisions, serve clients, and create valuable outcomes. Whatever it is—something that has worked for you, and is simple enough that you can explain it to listeners in three to five steps. Well, I believe in always being open to learning. It's not specifically a framework—it's more of a mindset: understanding that we don't know everything, especially now, with how quickly things are changing. I mean, a lot of people say that AI is going to make humanity a little dumber than we are. But actually, I learn a lot from it as well. If I'm doing something and I think, “Oh, this is a great way to speed up the process,” then I use it. So let's say, for example, a client asks me a question. There are different ways to approach it. If I already know the answer because I have specific experience with it, I can answer it, right? That doesn't always mean the answer is going to be correct.  I can research it, or I can get an answer from AI and then verify it through research and experience to make sure the outcome is actually what it says it's going to be. The learning part is making sure you're always open to figuring out whether the steps you've taken before are the right steps—or whether they can be optimized. I'm a big believer that everything can be optimized, especially now. There's almost no question that can't be answered quickly. Maybe there are some deep philosophical questions—but for the most part, especially in business, work, or even life, you can get answers very quickly. For example, I had a kind of vertigo-type feeling, and I was wondering what exactly it was. I entered specific prompts into ChatGPT, and it actually broke things down really well for me. Then I went to a doctor. First, I checked with a friend of mine who's a nurse, and she said, “This is probably what you have.” And she started asking me questions. I thought, “This is funny—these are exactly the same questions ChatGPT asked me.” And her husband said, “You know what? That proves that medicine is basically a set of questions. As you answer one question, it leads to the next.” So it's like a dynamic questionnaire. And by the time I got to the doctor, I already had a good idea of what it potentially was, and I knew what questions to ask so I could understand the next steps to fix it.  Yeah.  So what I'm saying is there’s always a way to improve. I'm a big believer in that. It doesn't matter what you're doing, because in this age, everything moves very fast—regardless of the business you're in. That's true. It's interesting that you say ChatGPT can answer any question. It's true—sometimes it hallucinates, but it still gives you an answer. Yesterday, I went to a presentation, and the president of Great Game of Business talked about this. He said, “Today, the answer is everywhere. So it's not a lack of answers—it's a lack of good questions.” So what we really have to come up with are good questions to ask. That's the bigger challenge now—not finding the answer. And I thought that was a really interesting insight. I agree. It's the same thing, right? It relates to prompts as well. If you have a good prompt, you're going to get a better answer. If you ask a good question, you're going to get a better answer. So yeah, I agree with you. Listen, AI isn't a complete solution, but it's a huge help—especially if you're just starting out. Yeah. So what drives your business? Is it technology? Is it trends? Is it something else? What drives it?  It's kind of a mix between technology and growth marketing. What that means is we work with clients all the way from ideation to scaling. We've also had several clients successfully exit. So clients come to us and say, “I have an idea. How do I take it to the next step?” Obviously now, there are AI builders and AI platforms that can help take a high-level idea and turn it into some kind of prototype—or at least a basic flow. But ideally, we work with clients from the idea stage all the way through design, development, launch, and driving traffic to the product. So the perfect client fits into that category. They might have an idea for a web application, mobile application, or software product.  They come to us and they're not really sure what the next steps are—or they've done some research For example, I spoke to a prospective client the other day. She worked with a developer who tried to build the product using an AI builder. For some reason, something didn't work out, and now she's back at square one. So now we have to review what she actually wants to build, determine the best approach, and figure out what phase one, phase two, and phase three should look like. So that's kind of how we work. For our clients, it's not just, “Let us develop it for you.” It's also about the creative side, the messaging, and the user experience. It's about making sure that when someone downloads the app—or visits the website or web application—it serves its purpose. It's a problem-solving product. It needs to solve a problem so users keep coming back again and again. And then we help grow it to new audiences. That's when it starts to scale and become exponential. Does that make sense? Yeah. So I’m wondering, you work from the idea forward, or you work from the outcome backwards? What’s the approach?  That's a great question. Not everyone knows the outcome right away. When someone has both an idea and a clear outcome, it works better, right? Because then you can help them get to that outcome. But overall, the outcomes are usually very high-level. You know: “I want to build this web application or software because I'm targeting this audience.” Okay—but what does that really mean? What problem are you solving? To be honest with you, ninety percent of people don't really know what problems they should be solving at the initial stage. So, talking about frameworks, we work with them to define which problems they should solve first. Because most startups—or even profitable companies trying to add new technology into their workflow or business—often don't know what one or two problems they should solve for the MVP before going all in. Yeah. Okay, so step one is to define the problem. What's step two?  Make sure you have the right audience for that problem. That's a big issue. A lot of times, people try to serve everyone. You don't want to go too broad, and you don't want to go too narrow. If you go too narrow, you're going to hit a ceiling before you even go to market.  So you determine the audience for the problem you're trying to solve, right?  Correct.  And then what's the next step?  Once you determine the audience and define the problem, the next best step is to create some kind of prototype and actually take it to that audience to test for product-market fit. Meaning: get feedback. Again, it doesn't have to be a fully working product. But go to that audience and get feedback like: “Yes, this solves my problem,” and “Yes, I would pay for it.” Or even better—for them to actually exchange some money to join a waitlist or gain access to an early version of the product, so they can test it and provide feedback. That's the best-case scenario. Because once you have that input, it becomes much easier to make adjustments. It doesn't matter whether those adjustments are in the design or in the actual working product—you're refining it for that niche audience. Yeah, that makes sense. So you design the prototype or minimum viable product, then you test it and get feedback. Then what do you do?  Well, I want to clarify something. Designing a prototype and having a minimum viable product can be two separate things.  Okay.  You can design a prototype. Again, it can be designed in Figma, using an AI builder, or even just as a workflow or user flow. Obviously now, things are a little different because you can build prototypes much faster. That doesn't mean they're going to be production-ready. But a minimum viable product is usually focused on solving one or two specific problems for that market. It's a problem-solving product that actually works—meaning it's much closer to being production-ready. Yeah.  So those are two separate things. There's a very big difference between them.  Yeah, because now you have vibe coding, and with tools like Lovable—or whatever platform you're using—you can create a prototype quickly. But it's not necessarily going to work, and then you still have to build the actual working product. Correct. Yes, I agree. Then you test it, expose it to the target market, and gather feedback. And then what do you do? Do you iterate? What's the next step? You iterate, yeah. So at that point, ideally, you have product-market fit, you've received great feedback from users, and—best-case scenario—they've even paid you some money. Then you either expand on what has already been built, or you go all in: invest more money into it and start building a production-ready product. And once you have that, you may realize that you also need to improve the user interface. That happens a lot—especially if you vibe-coded it. The output usually isn't the best when it comes to user interface design or user experience. So you may need to redesign the interface, properly develop it, and then take a production-ready application to market. And then it goes back into the cycle of iteration. Meaning, you keep gathering feedback. This is why I often recommend not adding too many features in the beginning. Focus on one or two core features—one or two main user flows within those features. That's it. Forget about everything else. Yeah. And then you can add features later.  You can always add features later. Most of the time, if you add too many features in the beginning, you'll probably end up cutting at least 40% of them because people just won't use them. And I'm not talking about core features like sign-up, sign-in, forgot password, onboarding, authentication—that kind of stuff. Obviously, you need those. But you still have to figure out who your audience is. Do you need SMS login? Do you need email login? Do you need both? Do you need social logins? You have to make sure you clearly understand your audience—but you don't need everything all at once. You may eventually need all of it, but not in the beginning. Yeah, that's true. So you've worked with other businesses, which means you're primarily a business-to-business agency, right?  Business-to-business, business-to-government—we've also built business-to-consumer apps as well. But usually, our client is a business-to-business.  Yeah. So here's my question: In B2B, how do you gain people's trust so they'll even engage with your product? I understand there's a funnel—but how do you get businesses into the top of that funnel? How do you create that initial trust so they engage? What does it take? Many things. Content helps, obviously. Creating content like this, creating videos—I create videos on a regular basis talking about what's out there, what's possible, what's good, what's bad. Kind of the everyday life of an agency, and the type of work we do. We also post projects on different directories and platforms. A lot of previous clients come back to us, and we get many client referrals. We rank pretty well for SEO and AEO, so a lot of people find us through ChatGPT. Especially because that's one of the services we offer. People find us when searching for things like “best app developers” or “best website designers” in our specific area. We're not targeting nationwide rankings—that's much harder and a much longer-term strategy. But in our area—Maryland, Howard County, Columbia—we rank very high.  And what does it take to rank high in AEO—in AI search?  It's the same approach we take to rank in Google. Google obviously owns Gemini, and now there's Google AI Overview. It's really a real-estate play. If you have a website that's properly structured for Google—with some adjustments for semantic search, like adding question-and-answer content to every page, especially product and service pages—you improve your chances significantly. You also need a properly configured robots.txt file with clear descriptions, so when search crawlers reach your site, they can immediately understand the structure and know where to go. When you see sources cited in AI search, that's exactly what those systems are reading from your site.  You also need the right technical setup: Your website has to be fast. You need proper H1, H2, and H3 structure across the site. So overall, it's about having a properly structured website. If you follow strong SEO fundamentals, with additional improvements specifically for AEO and GEO—because now it's not just SEO anymore, it's SEO, AEO, and GEO—you'll usually appear in ChatGPT, Google AI Overview, Gemini, Perplexity, and other AI search tools. And your Google Business Profile and Google Maps listing are properly optimized—which has changed a lot recently on Google's side as well—you'll also show up more often in local AI search results. So isn't it true that AI search looks for different kinds of signals than traditional SEO? I've heard, for example, that backlinks are less important in AI search than they used to be. They're not as important for AI search, but backlinks still carry a lot of weight. Again, you have to think about this as two separate systems, right? There's Google Search—with Google AI Overview and featured snippets—and then there's Google Maps. You don't need a website just to appear on Google Maps. You mainly need a properly optimized Google Business Profile. And you can still show up in AI search that way. Having a website does help, because it sends another signal to Google, but it's not as critical. The most important thing—and I'll answer your question for both cases—is consistency and structure. For Google Maps, if you have a properly maintained Google Business Profile with constant updates—blog posts, videos, photos, and business updates—that teaches Google AI what your business does. So you want updated product pages, images, descriptions, and location details if you're location-based.  All of that educates Google, which helps you rank higher on Google Maps. And like I said, Google Maps ranks very well in AI search. Now, if you also have a website, that's even better. And on your website, it helps to embed your Google Map as well, because that reinforces another signal from Google Maps. For example, some of our clients have multiple locations, so we include Google Maps with all their locations on the site—and that helps. Then you also create location pages, just like you create product pages or service pages. Google—and AI systems in general—don't really rank entire websites. They rank individual pages. That's why top-of-funnel content is usually blog posts or educational content answering someone's problem. Then that written or video content leads users to a service page or product page. That's basically how it works. Does that make sense? Yeah, that's very interesting. So if I want to increase my AI ranking… one of my clients told me that if your clients post about you on Reddit, that can be really powerful and help drive AI search visibility. Is that true? Reddit and Quora are very powerful. Very powerful. They rank very high. Listen, I'll give you a simple example that anybody can use. If you go to Quora or Reddit and look at the questions people are asking—for example, let's say you search for “app development”—you can filter by questions and literally see what people are asking. If you answer those questions in a natural way, related to your service or product, and include a backlink—not in a salesy way, but naturally—that's a very strong backlink. And speaking of backlinks: they're still relevant. Maybe they don't carry as much weight as they used to, but they're still very valuable.  Because when Google or AI systems evaluate content—and when you search in ChatGPT, Claude, or Gemini and see sources—those sources are essentially citations and backlinks. So if your website has strong citations and is properly structured, it absolutely helps you get discovered. You just need to make sure everything is set up correctly so Google—or any other search system—understands what your content means. But yes, to answer your question directly: Reddit and Quora are excellent for visibility because they're high-authority websites with massive traffic and very strong domain ratings. Yeah. That’s great. So Google Maps, Reddit, Quora, they are big drivers. That’s great.  Huge drivers. I mean, listen, there are many others—but social media has become huge over the past two years. Before, if you made a Reel on Instagram, you wouldn't be able to find it through Google search. But in the past couple of years, they opened that up. Why do you think they did that? Because they understand the value of content. Just like YouTube—where you can find videos through specific keywords—they want Instagram videos to be discoverable through Google Search and AI search. And then those searches lead people back to their platform. If someone who isn't already an Instagram user discovers content they like—a creator they like—they may sign up for Instagram because of it. So yeah, all of this ties back to backlinks and discoverability. It's really about how you use those backlinks. I mean, YouTube has been a huge driver for people looking for answers or trying to learn almost anything. So yeah, that's kind of how it works. It's one big spiderweb. Yes. It’s interesting. So basically, the more content I have and the more content other people post about me in credible sites, whether it’s Reddit, Quora, YouTube, social media, and they all point to my website or web pages, then the more it’s going to be discoverable by AI. That’s kinda makes sense.  You're definitely going to become more discoverable. But again, if it's just “Steve Preda,” that alone may not be valuable unless someone is specifically searching for your name. Now, if people are responding to or discussing how to apply a specific framework—and someone is searching for that framework that relates to your content—then it becomes relevant. Does that make sense?  Yeah. Yeah, understand. Yeah. Absolutely. Let me ask you this. If you could have a magic wand and fix one thing inside your company in the next 12 months, what would that be?  That’s an interesting question. I don’t know. I think I'd be very interested in applying more AI agents so they can help drive the business and support more growth. Overall, I just want healthy growth—making sure we're happy with the work we're doing, and that our clients are happy with the work we deliver. Because that leads to better outcomes, longer-term relationships, and healthier growth for the company. I mean, my ultimate goal at some point is probably to grow the company and eventually sell it. If we're happy with what we're doing, and our clients are happy with the work we're delivering, I think that growth will happen organically. Yeah. And what do you need to make the company sellable in your perspective?  Having strong, scalable systems—and AI is going to help with a lot of that.  So do you believe that a company with only AI employees—at the extreme—could still become a very valuable company? No, I'm not saying we should rely only on AI, and I'm definitely not planning to let go of any employees. What I'm saying is that AI can help with certain smaller tasks that sometimes get missed or forgotten. That's a perfect fit for AI. For example, even during conversations—if a project manager is handling several clients at once—we usually need updates on what was discussed. Yes, AI can record the conversation, but more importantly: what are the actionable next steps? And from those action items, what has already been completed, and what still needs to be done? Those are the kinds of things AI agents can help with—tasks that don't necessarily require a human. That way, time isn't wasted and can instead be used more effectively to make sure things are getting done and that we're reaching the outcome you mentioned earlier. What is your opinion about controlling AI agents? What is the level of risk? Not just about someone maybe doing a prompt injection and kind of hijacking your agents, but losing control of the agents in terms of complexity. So do you see a risk there that someone could kind of unleash these agents and somehow not be able to control them, or the quality of their work? Could they not control that? Or something changes and the agents get impacted—maybe a software update or something like that? Is this a thing, or is that not a concern? I think there should definitely always be guardrails. For example, right now we're building a platform with AI to gather RFPs, review them, score them, and actually create outputs—like the structure of the RFP. But before they get submitted, an actual person reviews them. I think there should always be final approval by a human—unless it becomes such a perfect system. I mean, it's software, right? At a certain point, can something go wrong? Yes. Especially with updates—unless you own the full process from beginning to end. Yeah, I think there's always a risk, but there's always a risk with software.  There should definitely be some guardrails, no doubt about it. I don't think it should be the last step before a human approves it and actually—for this RFP example—submits the response to whatever platform. I think a human should always review and approve it to make sure everything is working properly. But I think you can save a lot of time. For example, instead of us doing two or three RFPs a month, we can do ten or fifteen. I mean, the quality isn't really changing. It's structure. It's answering what they're asking for. So if it fits the criteria we're looking for, we still spend time reviewing it. I mean, we got an RFP the other day that was 150 pages. It would probably take two days just to read it. And at a certain point, you're like, “You know what? This isn't a good fit.” So it saves time. It just creates more efficiency. But there should definitely be guardrails and structure for sure, and a human should be involved in the loop. That I agree with you on. Okay. It's a big topic. One of the thoughts is that at some point AI is talking to AI. Like in hiring—you see these big recruiting companies using AI to filter resumes, and then applicants use AI to write resumes that fit what the filters are looking for. And at some point, the authenticity or credibility of those resumes begins to fade because it's all prearranged. So then the whole purpose of filtering employees starts to diminish. Do you think this kind of thing might happen with RFPs too? Maybe. Very possible. I wouldn't be surprised if it's not happening already. Yeah, I mean, it's definitely very possible. There are already several platforms that find RFPs. They work a little differently. We're building specifically for our own purpose. I do want to document the process to kind of show, “Hey, here's what can be done.” But yeah, it's very possible, for sure. Listen, if you're relying on a regular process to get a job, then you're probably not going to get the job. There are a lot more people looking for work right now. I don't know if you heard about Microsoft—and I think Tesla too—but companies are letting people go left and right. Microsoft is offering long-term employees buyouts. And by long-term employees, I mean people who are probably older and maybe not as knowledgeable or experienced with AI.  It's like, “Hey, let us buy you out so you can retire a little earlier.” So this is happening. If you're going through the same regular hiring process as everyone else, you're competing against 500 or 1,000 other people for the same job. Obviously, it's an employer's market right now, not an employee's market. If you're trying to get a job, it shouldn't just be through the regular process. It should be through people you know. Networking is going to have even more value. Personal connections matter, and people knowing, “Hey, this person actually spoke to me the right way.” You should also know how to use AI, because that's going to give you an edge in getting a job. But actually speaking to someone should happen through networking and connections. Yeah, that's my feeling too—that human interaction is actually going to increase dramatically in value. Because authenticity… that's really the only way to verify authenticity: being face-to-face with someone, a real physical person. That's fascinating. Yeah. But I'll tell you—like I said, I post videos on a regular basis. My mom asked me the other day, “Max, are you using AI, or is it really you?” I said, “No, it's really me. It's not AI.” So it's funny because AI is getting so good that you're not always sure what's real anymore. And even with RFPs—it's not just about submitting proposals or resumes. Personal and human connection is going to become more valuable than ever. If I personally knew every buyer putting out an RFP, I'd rather talk to them directly, one hundred percent. Because it becomes a completely different process.  Yeah, that's spot on. Love it. So, great information. I love the framework: define the problem, determine the audience, create a prototype, build the MVP, test it, and then iterate. That's how you build a digital product—whether it's a website or an app. So if you're out there looking for a solution, Max Kryzhanovskiy and MOS Creative may have the solution for you. So if people would like to connect with Max Kryzhanovskiy and MOS Creative, where can they reach you? People can reach us through our website: www.moscreative.com. They can also find me on LinkedIn under Max Kryzhanovskiy or MOS Creative. They can fill out a form on our website or email us at info@moscreative.com. Fantastic. So if you want an AI-driven platform, definitely reach out to Max. So Max, thank you for coming and sharing your ideas. And I love that you have such a strong vision for AI and that you're actively experimenting within your company, which means your clients will benefit from that as well. And if you enjoyed this conversation, then stay tuned, because every week a successful entrepreneur comes on the show and shares their ideas and frameworks. So thanks for coming, Max—and thank you for listening. Thank you. Important Links: Max's LinkedIn Max's website Max's email: info@moscreative.com

If your marketing plan is "post a pretty photo on Instagram and hope families find me"... we need to talk. I spent the last several months looking at the actual data on how families are finding and hiring family photographers right now in 2026, and the path they take from "we need family photos" to "take my money" looks nothing like what worked in 2022 or 2023. In this episode (which you can also watch on YouTube), I'm walking you through each stage of the modern client journey so you can see exactly where to show up, what families are looking for at each step, and which marketing channel has the highest ROI.Spoiler: it's probably not the one you think.I've been running my own Nashville-based family photography business since 2018 and leading the Family Photographers Marketing Society for over a year and a half. I'm not just teaching theory here. I am booking families while I teach other family photographers how to do the same through backend systems, workflows, and a consistent marketing cadence.What you'll learn in this episodeWhy the client journey has gotten longer (and what HoneyBook and AfterShoot data actually say about it)The mix of channels families are using to find photographers right now, and why it's no longer just one platformHow Instagram shifted from a booking tool to a validation tool, and the three questions families are answering when they check your feedWhy SEO is now generating more inquiries than Instagram for photographers who invest in itThe consideration stage: why families follow 3-7 photographers before booking, and how to stay top of mindWhat finally pushes a family from "following" to "filling out your contact form."Why a 500-person email list outperforms 5,000 Instagram followers (the numbers are wild)The 4C Method for creating content at every stage of the client journey without burning outResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-families-find-book-family-photographers/▸ Get the Blogging & Visibility System For Family Photographers (only $37): https://dollydelong.thrivecart.com/organic-marketing-blogging-system-yt/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!Connect with Me (Dolly DeLong Education)

Send us a text if you want to be on the Podcast & explain why!A client leaves a voicemail that would make most trainers panic: “I'm 79 years old, I had a hemorrhagic stroke, and I need someone to train me at home.” We're joined by Poojan from Shaw Athletics to walk through what happens next, step by step, and how a qualified coach thinks about safety, scope, and real progress with a stroke survivor who still wants to feel strong and capable.We start with what took Poojan from “textbook cert” to real coach: getting in rooms where serious education and serious people show up. He shares what he learned at the Real Coaches Summit, why networking with doctors, DPTs, OTs, and dietitians changes the results your clients get, and how those connections keep you from guessing when the stakes are high. Then we zoom into the case study: movement screens, medical clearance, collecting contraindications from physical therapists, and using a gait belt to protect the client and build confidence while walking and training.You'll also hear the business side that too many trainers ignore. Poojan explains how his Google Business Profile drives consistent personal training leads, why five-star reviews matter for “personal trainer near me” searches, and how “provide real value” becomes a repeatable marketing system. If you care about senior fitness, stroke recovery training, strength training for longevity, and ethical coaching that works with medical professionals instead of competing with them, this one is packed.Subscribe, share this with a trainer who needs it, and leave a review if the episode helps you coach with more confidence and care.Want to become a SUCCESSFUL personal trainer? SUF-CPT is the FASTEST growing personal training certification in the world!Want to ask us a question?  Email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!Website: https://www.showupfitness.com/Become a Successful Personal Trainer Book Vol. 2 (Amazon): https://a.co/d/1aoRnqANASM / ACE / ISSA study guide: https://www.showupfitness.com