Podcasts about google business profile

Watch the episode on YouTube: https://youtu.be/4DHjzths4Y4 Schedule a Meeting with Joshua TODAY!Are you an outdoor living pro showing up nowhere in Google searches—even though you're doing incredible landscaping or hardscaping work?If you're a landscaper or hardscaper relying on word of mouth while Google quietly sends leads to your competitors, this episode breaks down how Google Business Profile actually works in 2026. Nick Conley walks through the exact optimization mistakes most contractors make—and why fixing your GBP is often more important than SEO, ads, or even your website.In this episode, you'll learn: How outdoor living pros can optimize their Google Business Profile to show up in the top 3 map resultsWhich categories, services, photos, and reviews matter most for landscapers and hardscapersWhy consistency, activity, and trust signals—not fancy marketing—drive real leads from GooglePress play to learn how to turn your Google Business Profile into a predictable lead source for your outdoor living, landscaping, or hardscaping business—before another busy season passes you by.Learn more about Tekton Growth by visiting the website: https://www.tektongrowth.com/Ready to get your copy of The CORE 10? Check it out HERE!Connect with Joshua at:The WebsiteThe Facebook GroupSales Master ClassesHow to work with Joshua - https://yes.express/apply/Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat:https://uppbeat.io/t/abbynoise/puncherLicense code: AWUDIYK15E3NWYPK

Think you need to spend money on ads to get more hair extension clients? Think again. In this episode, Ashley breaks down the organic marketing strategies that actually fill your books with premium clients, without spending a dollar on advertising. From using Instagram as your portfolio to crafting dream client messaging and optimizing your Google Business Profile, these are the exact strategies that have helped over three hundred stylists inside Rich Stylist Academy grow to six figures and beyond, all organically. This week's challenge: Post one before and after transformation this week with a caption written directly to your dream client. Not to other stylists. To her. DM Ashley on Instagram @missashleyhair with the word DREAM and describe your ideal hair extension client. Message me on Instagram @missashleyhair Resources: Become the Highest Paid Hair Extension Pro in Your City: https://richstylist.com Low-Investment, High Impact 90-Day Coaching Program: https://richstylist.com/level-up The #1 Salon Software for Hair Pros: https://hairproappointments.com Curated Daily Content Ideas & Trends for Hair Pros: https://contentcalendarforhairpros.com Shop my Luxury Hair Extension Line: https://destinationhairextensions.com Launch your Own Brand of Hair Extensions: https://richstylist.com/brand-launch Boost Your SEO & Showcase Your Education: https://www.certifiedhairpro.com/ More Clients, Less Posting $27 Mini Course: https://richstylist.com/more-clients

Favour Obasi-ike, MBA, MS, provides a comprehensive guide to Search Engine Optimization (SEO) for small to mid-sized businesses (SMBs). The episode explores the critical differences in SEO strategies for product-based (E Commerce / E-Commerce) and service-based businesses (SEO Services), offering actionable insights for online growth.Favour emphasizes the foundational importance of a fast, reliable website for any business, highlighting how website performance directly impacts user experience and, consequently, SEO algorithm rankings. For product-based businesses, the discussion centers on the power of visual storytelling through high-quality, optimized images and the technical advantages of using structured data to create informative rich snippets in search results. The episode then shifts to service-based businesses (SEO Services), detailing how to build trust and authority through valuable content marketing and the necessity of local SEO for businesses serving a specific geographic area. A key theme throughout the episode is the concept of user intent, with Favour explaining how to target both commercial and informational keywords to attract customers at every stage of their journey. Finally, the episode underscores the long-term nature of SEO, stressing that consistency in content creation and optimization efforts is the ultimate key to sustainable online success. This podcast episode is a must-listen for any business owner looking to demystify SEO and implement effective strategies for lasting growth.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Takeaways1. Website Performance is Paramount: A fast, reliable, and user-friendly website is the non-negotiable foundation for any successful SEO strategy, impacting everything from user engagement to search engine rankings.2. Tailor Your SEO Strategy: The optimal SEO approach differs significantly between product-based and service-based businesses. Product businesses should focus on visual optimization and structured data, while service businesses should prioritize content that builds authority and trust.3. Leverage Visuals for Product SEO: For e-commerce and product-focused businesses, high-quality, optimized images with descriptive alt text are crucial for attracting and converting customers who rely on visual information to make purchasing decisions.4. Build Authority with Content for Service SEO: Service-based businesses can establish themselves as industry leaders by consistently creating valuable, informative content (like blogs, case studies, and whitepapers) that addresses their target audience's needs and questions.5. Master User Intent: Understanding whether a user is looking to buy (commercial intent) or learn (informational intent) is key. A balanced content strategy that targets both types of keywords will capture a wider audience and nurture leads through the entire customer journey.6. Embrace Local SEO: For service businesses with a physical location or defined service area, optimizing for local search by managing a Google Business Profile and creating location-specific content is essential for attracting nearby customers.7. Consistency is the Long-Term Game: SEO is a marathon, not a sprint. Sustainable growth is achieved through consistent, long-term effort in content creation, technical optimization, and building a strong online presence, rather than expecting overnight success.Memorable Quotes[09:05] "As a service-based business or as a product-based business is your website. How fast is your website?"[35:09] "That's why we're in this room today because we want to know what is a commercial value?"[36:22] "You gotta be consistent, you gotta be putting out the content, you gotta do a lot of things."[37:01] "Long, long, long, long, long-term."Episode FAQs1. What is the most important first step in any SEO strategy?The most crucial first step is ensuring you have a fast, reliable, and mobile-friendly website. A poor-performing site will undermine all other SEO efforts.2. How does SEO for a product-based business differ from a service-based business?Product-based SEO heavily relies on high-quality images, structured data (schema markup) for product details, and e-commerce platform optimization. Service-based SEO focuses more on building authority through in-depth content, demonstrating expertise, and often includes a strong local SEO component.3. What is user intent and why is it important for SEO?User intent is the 'why' behind a search query. It can be informational (looking for information), commercial (intending to buy), transactional (ready to complete a purchase), or navigational (looking for a specific site). Understanding intent allows you to create content that directly addresses the user's needs, leading to higher engagement and better rankings.4. How long does it take to see results from SEO?SEO is a long-term strategy. While some minor results can be seen in a few months, significant, lasting results typically take six months to a year of consistent effort to achieve.5. What is the role of content in SEO for service-based businesses?For service-based businesses, content is the primary tool for building trust and demonstrating expertise. High-quality blog posts, articles, case studies, and guides attract potential clients, answer their questions, and position your business as a credible authority in your field.Episode Timestamps[00:00] Introduction: SEO for Product vs. Service Businesses[03:03] The Difference Between Product and Service-Based Businesses[08:56] The Importance of Website Speed and Reliability[10:01] SEO for Product-Based Businesses: Images and Structured Data[15:21] SEO for Service-Based Businesses: Content and Local SEO[34:10] Understanding User Intent: Commercial vs. Informational Keywords[36:07] The Importance of Consistency in SEOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the new era of the podcast. After years as Brick + Mortar Visibility, we're officially stepping into something bigger: The Visibility Podcast.And here's why.If you're a brick and mortar business owner, local business leader, or small business founder who feels a little… stuck — this episode is for you.Maybe what used to work in your marketing isn't working anymore. Maybe you've added more services, more offers, more team, but growth feels heavier instead of clearer. Maybe your visibility feels scattered.You're not failing.You may just be disconnected from the original engine that built your momentum.In this episode, I'm sharing:Why we rebranded from Brick + Mortar VisibilityThe real reason so many small businesses stall after early successHow marketing shifts over time (and why that matters for local businesses)What I learned from pivoting my own brick-and-mortar studioOne powerful question to ask if your business feels stuckWhether you run a storefront, a service-based local business, or a growing small business online, visibility is the game.And this podcast is about building it on purpose.Because being good at what you do isn't enough anymore.You have to be seen. You have to be known. You have to be trusted.Let's make your business impossible to ignore.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Is SEO actually dead… or are we just playing by outdated rules? In this episode, I'm interrupting our seven-figure series to talk about something that feels urgent: the massive shifts happening in SEO and AI search and what they mean for you as a therapist in private practice. I break down why SEO isn't dead (despite what the internet is screaming), but it is very different than it was even a year ago. We're no longer just talking about showing up on Google. Now we're navigating visibility on AI platforms like ChatGPT, Perplexity AI, Claude, Google, and Bing. I'll explain the big pivot away from "content is king" and toward something much more powerful in 2026: legitimacy, credibility, and topical authority. I also walk you through three practical shifts you can implement quickly (without writing 1,500-word blogs twice a week) to help you show up in AI searches and attract more private-pay clients. We'll talk about zero-click searches, why your Google Business Profile and directory bios matter more than ever, and how to structure your website so AI tools actually recommend you. My intention with this episode is to show you exactly where to focus next. Topics Covered in this Episode: 3:12 - Why "SEO is dead" is a dramatic myth (and what's actually changing) 5:48 - The real reason "content is king" no longer applies in the AI era 8:10 -The credibility shift that gives therapists a major competitive advantage 10:27 - A simple website update that can dramatically improve AI visibility 12:02 - How clients are actually searching in tools like ChatGPT now 14:11 - What "zero-click searches" mean for your marketing strategy 16:05 - The overlooked sections of your online presence that now carry the most weight Join me Wednesday, March 11th at 1PM EST for a free masterclass on How To Make Your Private Practice Impossible To Miss In 2026  I'll walk you step-by-step on how to get your Private Practice to show up in Google search + ChatGPT using beginner-friendly SEO tools and AI hacks you can implement in minutes, plus community marketing that is a MUST in 2026.   Resources Mentioned: Register Here Today to Save Your Spot: https://www.theentrepreneurialtherapist.com/webinar Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Planning your 2026 marketing but not sure where to start—or how to fix what's not working? We break down a practical path that helps design professionals win more of the right projects without burning hours on tactics that don't convert. It begins with the must-have foundations: a clear ideal client and a website that proves credibility in seconds. From there, we show how to get discovered locally and convert interest into consultations with a few focused moves.We walk through the top channels we track each year for designers and remodelers, then spotlight the ones that deliver reliable lift on normal budgets. You'll hear why Google Business Profile is the smartest entry point for local SEO, how to fully complete and optimize your listing, and how posting a couple times a month can nudge you into the map pack. We also tackle social media with a calm, sustainable plan: four strong posts a month, a clear message about who you serve, and project-driven storytelling that builds trust. No daily grind required.You'll learn how to turn ongoing jobs into content—before-and-afters, process snapshots, and client outcomes—and how to use a fast competitor scan to spot service gaps you can own. We touch on connected TV advertising too: when it makes sense, what it costs, and why most firms are better served mastering the basics first. By the end, you'll have a checklist to align your message, update your proof, and focus your time where it actually moves the pipeline.If this helped, follow the links in our show notes for the CEU replay and our social masterclass, then subscribe, share with a colleague, and leave a quick review so more designers can find the show.If you would like to get the links and show notes for this episode, click on the link below:​https://www.designerdiscussions.com/episodes/episode-161-Listen-to-this-before-setting-your-2026-Marketing-GoalsNKBA PresentationTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business. Join us for our Academy sessions and workshops: https://app.gohighlevel.com/v2/preview/ZSwvvC5WwqxlumxrUtzvDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. Download our FREE Client Avatar Guide Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Épisode 1439 : TikTok est en train de devenir un des canaux les plus stratégiques pour le référencement local en 2026, à la fois moteur de recherche, carte interactive et vitrine vidéo pour les établissements.—On entend parfois le terme TiKtok SEO : Ca veut dire quoi ? TikTok SEO = optimiser tes vidéos et ton profil pour le moteur de recherche interne de TikTok. Il est notamment question d'optimisation des mots-clés, du texte à l'écran, des hashtags, des fonctions de localisation.En 2026, TikTok est considéré comme un véritable moteur de recherche.Dans la pratique, TikTok se substitue bien souvent à Google Search. C'est notamment le cas chez les plus jeunes autour de requêtes du type : “meilleurs restos + ville”, “que faire à + ville”, “bar cocktail + quartier”, etc., où TikTok se substitue à Google Maps ou TripAdvisor chez les jeunes.—Puissance du moteur de recherche TikTokEnviron 40% des jeunes, lorsqu'ils cherchent un lieu pour déjeuner, vont d'abord sur TikTok ou Instagram plutôt que Google Maps ou Search.49% des consommateurs déclarent utiliser TikTok comme moteur de recherche, et près de 10% des Gen Z disent le préférer à Google pour certaines recherches.For You Page vs NearBy La FYP favorise le contenu de ton pays ou de ta région.TikTok tient compte de ta localisation dans ce qu'il pousse. L'algorithme intègre des signaux de proximité. Tu es français tu verras du contenu français. Mais ça ne veut pas dire que ta For You Page devient majoritairement “hyper locale”.L'hyper local de TiKTok tu le trouves dans l'onglet NearbyEn Décembre 2025, TiKtok a lancé un nouvel onglet dédié à une expérience hyper local.Quand je suis sur l'écran d'accueil de Tiktok, j'ai désormais un onglet de localisation en haut à droite. Par exemple : Paris, Lyon, beaujolais…Quand je clic sur cet onglet ma For You Page s'adapte pour ne pousser plus que des contenus localiser très près de moi. De l'hyper local.On y trouve typiquement : restaurants, bars, expériences, événements, shops, activités à faire autour de soi, afin de transformer TikTok en guide temps réel de son quartier.—Penser sa page comme une fiche TikTok (façon Google My Business)Pour un établissement local, ta page TikTok doit être conçue comme une fiche Google Business Profile… mais en vidéo :Nom & pseudo optimisés : intégrer type d'établissement + ville/quartier dans le nom du compte ou la bio (“Pizzeria Napoli – Lyon 7”, “Salon Curly Hair Paris Bastille”).Bio et mots-clés : inclure les spécialités, le quartier, les usages (“brunch”, “afterwork”, “terrasse”, “famille”, etc.) pour aider à la compréhension algorithmique.Catalogue vidéo : au lieu de photos statiques, tu crées une “galerie” de vidéos par cas d'usage : visite guidée, coulisses, best-sellers, FAQ, avis clients filmés, comment venir, horaires en situation.Régularité : comme sur Google, la fraîcheur des contenus rassure et alimente l'algorithme; TikTok voit que ton lieu est “vivant” si tu publies plusieurs fois par semaine.—Penser son contenu pour le référencement naturel et local par la vidéoLe local SEO TikTok repose sur des vidéos qui répondent à des requêtes très concrètes : “où bruncher”, “bar à vin cosy”, “meilleur burger pas cher”, “que faire avec des enfants ce week-end”.Les bonnes pratiques SEO vidéo : intégrer le mot-clé parlé dans les 3 premières secondes, l'afficher en texte à l'écran, le mettre dans la description et les hashtags.Exemple de “fiche vidéo” locale…Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Your Website Is Dead. You Just Haven't Checked the Pulse. Contractors love tools. But hate marketing. And that's exactly why they're losing jobs in 2026. If you're an HVAC company, plumber, electrician, or builder still treating your website like a digital brochure… you're invisible. Wes Towers, founder of Uplift 360, joins us to talk contractor marketing, local SEO, and why most trades businesses wait until work dries up before they panic. This one isn't about "branding." It's about survival.

Send a textGoogle AI & Click Economics Google is replacing structured GBP data with AI-generated summaries, nudging users into AI Mode, and expanding monetization pathways. Aleyda Solis' study and Near Media research show ads — especially LSAs — are siphoning clicks.Data Moats & Scraping Crackdowns Google restricts scraping, disrupting SerpAPI. The move reinforces Google's data advantage against ChatGPT and Perplexity while signaling an increasingly closed ecosystem.Reviews, Inflation & Consumer Backlash (22:00–36:00)Yelp's Trust Report and BrightLocal's 2026 study show persistent fraud, rising consumer anger, review inflation in legal, and AI becoming the third source of recommendations.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss findings that 44% of ChatGPT citations come from the first third of content, review the strategies four sites used to recover from Google's December 2025 core update, and share tips for Google Business Profile setup. They also discuss entity richness, content quality, and optimizing for AI citations.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

 Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You'll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator. Episode webpage: https://propelyourcompany.com/acupuncturist-seo-strategySend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Thanks to our Partners, Shop Boss and AppFueledWhat would happen if someone walked into your shop tomorrow and took over your marketing for the next 90 days?No theory.No fluff.No “someday” ideas.Just a step-by-step execution plan designed to fill bays, tighten up your processes, and position your shop as the obvious choice in your market.In this episode, Brian lays out exactly what he would do, starting with Local Service Ads and a full marketing audit, all the way through AI optimization, content strategy, Google Ads, CRM implementation, phone call analysis, video marketing, community networking through BNI and the Chamber, and even launching a local podcast.This is a blueprint.Not for surviving.For building something that dominates.If your shop isn't doing consistent marketing, or you're doing some of it but not seeing the traction you want, this episode will show you where to focus first and what to fix next.Stop guessing. Start executing.Hit play now and see what 90 days of focused marketing could really do for your shop.Show Notes with TimestampsIntroduction and Episode Context (00:00:00) Brian introduces the episode, outlines the 90-day marketing takeover scenario, and thanks sponsors.Assumptions and Approach (00:01:18) Explains assumptions: general repair shop, little/no marketing, and the step-by-step blueprint approach.Start Local Services Ads (LSA) Process (00:02:15) Begins LSA setup due to approval time, discusses its importance and common misconceptions.Shop Cleanup for First Impressions (00:04:20) Assigns cleaning and organizing the shop to improve first impressions for marketing visuals.Comprehensive Marketing Audit (00:06:26) Performs a full audit: Google Business Profile, website (including ADA compliance), social media, email, and direct mail.Join Community Groups (BNI & Chamber) (00:10:03) Joins BNI and Chamber of Commerce, brings a team member to train for ongoing networking.Set Up AI Tools (ChatGPT & Claude) (00:11:05) Implements AI tools for marketing support, content creation, and brand training.Create Content Bank (00:12:26) Builds a large repository of website and marketing content, ensuring quality and brand alignment.Develop Team Bios, Memberships, and News Sections (00:14:42) Adds team bios, memberships/affiliations, and news/awards to the website for trust and authority.Implement Guest X for Call Analysis (00:20:23) Uses Guest X to analyze phone calls, improve service advisor skills, and ensure marketing ROI.Daily and Weekly Video Content (00:22:44) Begins daily short-form and weekly long-form video creation to engage and educate the audience.Start a Local Community Podcast (00:23:42) Launches a podcast focused on local community...

https://marketinginsightinnovators.com/Want more local customers? Learn how to optimize your Google Business Profile, get more reviews, and show up when nearby shoppers search for what you offer. MoreWorks Digital City: Bayonne Address: 104 W 16th St Website: https://moreworksdigital.clientcabin.com

https://www.njlocalmarketing.com/Discover how home service businesses can dominate seasonal surges by combining Google Business Profile optimization with Answer Engine Optimization. Learn actionable strategies to capture high-intent customers, rank in AI-driven search, and stay visible year-round. NJ Local Marketing, LLC City: Old Bridge Address: 22 Sherwood Lane, Website: https://www.njlocalmarketing.com

Revitalizing Private Practice: Strategic Medical Marketing with Laura WoodardIn this episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge speaks with Laura Woodard, the Founder of Grass Roots Medical Marketing, about the intensifying pressures facing independent physicians today. With corporate consolidation and administrative burdens causing an exodus of private practitioners, Laura shares her thirty years of expertise to help doctors reclaim their local authority and compete effectively with hospital-owned entities. This conversation provides a high-level roadmap for healthcare providers to bridge the gap between their clinical excellence and their digital presence, ensuring they can reach the patients who need their specialized care most.The Foundational Pillars of Patient Acquisition and RetentionSuccess in the modern medical landscape requires moving beyond traditional word-of-mouth and establishing a digital infrastructure that functions as a 24/7 patient advocate. Laura explains that a private practice's digital "front door" consists of three non-negotiable elements: a high-performing, mobile-optimized website, fully claimed and consistent online profiles, and a proactive strategy for review management. Because a staggering percentage of patients consult reviews and search results before booking, an outdated website or an incomplete Google Business Profile isn't just a minor oversight—it is a direct barrier to growth. By optimizing these touchpoints, doctors can signal credibility and accessibility, turning passive searchers into loyal patients before they even step into the office.Beyond the digital interface, the "second front door" of any practice is the front desk staff, whose interactions often dictate the tone of the entire patient experience. Laura emphasizes that marketing doesn't end when a lead is generated; it continues through every phone call and check-in procedure. High-performing practices invest in customer service training for their administrative teams, ensuring that empathy and efficiency are prioritized as much as clinical outcomes. This holistic approach ensures that the promises made by the practice's marketing are consistently fulfilled by the staff, protecting the provider's reputation and fostering a culture that naturally generates positive online feedback.For busy practitioners who are already balancing patient care with administrative duties, the transition to strategic marketing can feel overwhelming without a systematic framework. Laura introduces the "GRASS Formula"—Gauge, Recognize, Accelerate, Support, and Success—as a data-driven method to diagnose marketing weaknesses and implement sustainable improvements. By auditing website speed, heat-mapping user behavior, and automating review requests, doctors can move from a reactive "do-it-yourself" struggle to a proactive, "done-for-you" growth model. This shift allows physicians to focus on their primary mission of healing while a team of specialists manages the complexities of SEO, social media, and reputation management.About Laura Woodard:Laura Woodard is the Founder of Grass Roots Medical Marketing and a seasoned marketing strategist with over three decades of experience. Driven by her personal journey as a caregiver and her deep respect for the physician-patient relationship, she specializes in helping private practice doctors survive and thrive in an increasingly corporate healthcare environment.About Grass Roots Medical Marketing: Grass Roots Medical Marketing is a full-service marketing agency dedicated exclusively to supporting private practice physicians and small medical groups. The agency provides comprehensive, hands-on services—including SEO, web development, and reputation management—designed to increase patient volume

In this episode of Torsion Talk, Ryan Lucia breaks down three simple, affordable ways to use AI in your home service business to generate more revenue—without being overly tech-savvy and without overhauling your entire tech stack. If you've been curious about AI but unsure where to start, this episode gives you practical, actionable steps you can implement in a day or two.Ryan opens with a quick update on upcoming Garage Door U mastermind events and shares lessons learned from implementing accountability at Aaron Overhead Doors. He discusses the hard reality that shifting from low accountability to high accountability creates friction, and why business owners must accept the consequences that come with raising standards.From there, Ryan dives into three AI-powered automations that can immediately impact revenue. The first is missed call text back automation, a simple system that follows up instantly when a call goes unanswered. With over half of small business calls going missed, this single automation can recover lost opportunities, start intelligent conversations, and even book appointments automatically. Ryan explains how this can be done with or without AI and what tech stack makes it easiest to implement.The second strategy is AI-powered review request follow-up. While many field management systems send automated review links, AI can personalize the experience, send the correct Google Business Profile link based on proximity, and escalate negative feedback before it becomes a public review. This turns a standard automation into a reputation-building machine.The third and most impactful tool is AI website chat. Ryan explains why live chat converts at a high rate but often fails small businesses due to slow response times. By integrating AI into website chat, businesses can answer questions instantly, qualify leads, check availability, and engage prospects in real time—without needing someone glued to a screen.Ryan also shares how his team is automating internal processes like commission tracking and explains how tools like HighLevel, Zapier, or Make.com can connect systems when needed. He emphasizes that the key is not trying to automate everything at once, but starting with one simple win and building from there.If you're looking to increase revenue, capture more leads, and modernize your business operations without hiring more staff, this episode gives you a clear and manageable starting point.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsLocal Searches on Google Chrome on mobile are disappearing in the Personal Injury space.Purchases from Etsy can now be made directly from AI Mode.Google deprecates short names for GBP.You can access LocalU Nashville video content by paid subscription.LocalU in Dallas in October 2026.New “Insights” feature in GBP.Google Posts bug now fixed.Can “Popular times” apply to an SAB?Is Bing still worth optimising for?How do I verify my business if my lease doesn't allow me to put up permanent signage?What is the most I can do to fully optimize my GBP?What would cause a listing to become unverified?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Voice search and AI-powered search are changing how patients find clinics in 2026, but the winning strategy is still simple, clear local SEO and content that answers real patient questions. In this episode, you'll learn how voice and AI queries differ from typed searches, what to update on your website and Google Business Profile, and five practical upgrades to help you show up more often and turn visibility into booked appointments. Episode Webpage: https://propelyourcompany.com/voice-search/Live Webinar: Fix Your AI Visibility Blind Spots - https://propelyourcompany.com/fix/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

"AI is a fantastic refiner of information, but it's got to be you bringing in that foundational idea.”Wes Towers Top Five Tips To Protect Your Brand Voice When Using AI 1.  Start with your ideas; use AI to tidy2. Name the shadow, claim your stance3. Build a Brand Voice OS4. Human final cut, always5. Evolve in short loops (continuous improvement) TIME STAMP SUMMARY01:41  Not to overly rely on Ai for generation, rather for refining06:35 Clarify what you stand for14:20  The message is the key18:50  Refining in small increments Where to find Wes?Website                       https://uplift360.com.au/ LinkedIn                      https://www.linkedin.com/in/westowers  Wes Towers Bio Wes Towers is a brand and website strategist at Uplift 360 who helps trades and construction firms attract ideal clients and get found through his Search Everywhere Optimisation process. His approach is human-first. You bring the ideas, stories and stance, and use AI to organise and polish without diluting your voice. The goal is to humanise your brand online with clear positioning, consistent tone and proof-led content that shows up where clients look; your website, Google Business Profile, socials and AI-driven answers.Wes shares step-by-step tips to tighten your message, strengthen case studies and project galleries, and refine enquiry paths so the right people feel confident to reach out. Clients value the blend of human insight and useful automation that keeps their brand voice intact while making content easier to produce and maintain. 

Send a textGoogle Local Service Ads have become one of the most powerful placements in local search — especially in competitive verticals like personal injury law.But what actually drives ranking and performance?In this episode, we examine the real mechanics behind LSAs: review cadence, responsiveness, bidding structure, and the psychology of visual presentation. We explore how headshots and photo sequencing influence trust, why logos don't convert, and how review manipulation creates competitive distortion.LSAs reward operational excellence more than aggressive spending — and understanding the role of visual trust may be the difference between visibility and invisibility.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

In this episode, Eric Malzone sits down with Mark Fisher to dig into the messy, exciting reality of AI for brick-and-mortar gym owners, from overhyped agents and AI bubbles to very real, practical use cases that actually move the needle for local fitness businesses. TAKEAWAYS​

Season 5, Episode 5 of The Pest Control Marketing Domination Podcast dives into the evolution of the Google search results — from the days of “10 blue links” to today's blended, crowded SERP filled with ads, local map results, videos, FAQs, and now AI Overviews. If you've noticed fewer clicks, fewer calls, or less obvious ROI even when you're “ranking,” this episode will help you understand what changed, why it changed, and how these new layouts are reshaping the customer journey for pest control companies.We break down what AI Overviews and modern SERP features mean for local operators, including the growing competition for visibility above the fold and the way Google is increasingly answering questions directly. You'll learn how to shift from a “rankings-only” mindset to a multi-surface visibility strategy that improves outcomes across organic search, Google Business Profile, and high-intent local discovery.Finally, we lay out a practical path forward: how to structure your website content, build trust signals, and create “best answer” resources that can earn citations and links inside AI Overviews — so your company stays present even when Google reduces traditional click-through opportunities. This is the new playbook for staying competitive as search continues to evolve.Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketingLeave us a review on Google:https://g.page/r/CT9-E84ypVI0EBM/review

In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the fastest and most overlooked ways businesses can generate real marketing results without increasing ad spend or waiting months for SEO to work.If your marketing feels slow, expensive, or invisible, your Google Business Profile may be the missing link.Eddie walks through a practical, no-fluff strategy for turning a Google Business Profile into a high-intent growth asset that drives calls, website visits, and local visibility quickly. You'll learn why this channel delivers faster wins than most marketing tactics, how small optimizations can create immediate momentum, and which features have the biggest impact on trust and conversions.This episode covers: • Why Google Business Profile captures ready-to-buy demand • The fastest visibility levers most businesses ignore • How categories, services, photos, and reviews influence rankings and trust • Simple ways to reduce friction and increase conversions • How consistency compounds results over timeWhether you're a local business owner, marketer, or growth leader, this episode provides a clear, actionable framework for getting quick wins where intent is highest.No hype. No heavy tech. Just smart, modern marketing that works.

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Megan Dineff of Ervine's Auto Repair and Grand Rapids Hybrid and EV joins marketing specialist Dan Vance of Shop Dog Marketing to explore the evolving relationship between websites and the future of search. They explore why a website remains the digital “front door” of a business, where customers decide whether to call. From using real photos to build credibility, to protecting leads through better phone protocols, to preparing for AI-driven search, this episode delivers practical insights for modern shop owners. Key takeaways: Building Trust Through Authenticity: Megan explains why the shop's website avoids stock photos and instead highlights their real team. Showing familiar faces builds instant comfort and credibility. A great website should “ooze trust” and reflect the shop's personality, so prospects feel like they've found their “forever home.” The 70% Rule: Studies show that nearly 70% of callers have already decided to do business before picking up the phone. The group discusses how poor phone handling can “put water on the candles." AI and the Return of Content: Dan explains why content matters more than ever in the age of AI. Search models now “race to your website” to gather information. Shops must create clear, helpful content, not just for people, but for the algorithms that determine future visibility. The Power of Partnership: Megan shares a cautionary story about accidentally shutting down the shop's Google Business Profile and the importance of having a trusted expert to resolve “black box” marketing issues. The group agrees: owners should focus on culture and leadership while relying on skilled partners to navigate the digital landscape. When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/  Megan Dineff, Ervine's Auto Repair and Grand Rapids Hybrid and EV, Grand Rapids, MI Dan Vance, Shop Dog Marketing.com Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at

Practical, no-fluff AI tactics for landscaping business owners who want more qualified leads, faster follow-ups, and better-looking photos that actually sell work.   You don't have time to chase bad leads or write a dozen follow-up emails every week. In this episode Scott and Katie break down three real ways AI can help your landscaping business make more money this season — no tech hype, just usable tools you can start with today.   They walk through using AI as a lead-capture system (human-sounding phone and website chatbots that pre-qualify customers), using AI to write clearer, more personal follow-up emails (how to give better prompts so it sounds like you, not a robot), and using AI photo fixes to clean up your Google Business Profile, website, and social pics without making them look fake. These tactics help you spend less time on dead leads and more time closing jobs.   Want the prompts and step‑by‑step walkthroughs? Scott and Kati are putting everything into a free “AI for Contractors” community with ready-made prompts and short trainings availabe at https://t2m.io/aiforcontractors   Subscribe to the podcast and join the group to get the prompts, examples, and quick wins for your landscaping business.   Follow Million Dollar Landscaper: Website | Facebook | Instagram | YouTube

Google Business Profile has always been a great tool to market your practice. Most recently, it's apparent that AI will pull directly from Google Business Profile when recommending a therapist to someone.Sadly, exclusively virtual therapy practices are not allowed to have a Google Business Profile (there are workarounds, but they are not allowed, so I don't cover those in this episode).But if you have an onlie practice, no need to fret! In this episode, I share a checklist of reasonable, simple tools you can easily use to make sure your virtual therapy practice is showing up online. Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:https://bit.ly/pps_paubox_spotify*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!My prior episode, "My Favorite Marketing Strategies in Private Practice”https://youtu.be/D2eXmPcpvvICourse: Website Copy in a Weekendhttps://privatepracticeskills.teachable.com/l/pdp/website-copy-in-a-weekendLINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!

Send us a textLocal Services Ads have become the “top-of-the-page” battleground for high-value local categories—especially professional services. In this episode, Greg Sterling and Mike Blumenthal talk with former LSA team member Eric Levine about how LSAs evolved, what really influences rank, and how Google's lead marketplace mechanics shape outcomes.    We break down “request multiple options,” lead billing, the big ranking signals (reviews, responsiveness, radius/service area), why LSAs often win user attention over the local pack, and how photos should be chosen and structured to match user decision-making.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle AI Overviews follow up questions take you to AI Mode.Google explores ways to opt out of search AI features.New research says AIs are inconsistent when recommending brands.Factors for what makes the Most Relevant GBP reviews.Does Google still send out verification postcards?Are there services that help track visibility in AI mode?Should I merge the listing of a location that's closing with another listing at a different location to keep the reviews?Is there a platform that's good for tracking how entities are showing up in AI Tools?What should I use for citations?Should I have a practitioner listing for my GBP if I have regular one with my name in the business name?What are some good tools for analyzing GBPs and websites?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Google is phasing out the classic Q&A section on Google Business Profiles and replacing it with AI-powered "Ask" features in Google Maps, driven by Gemini. For clinic owners, chiropractors, physical therapists, acupuncturists, med spas, and other healthcare providers, this shift means patients now get instant AI-generated answers about your services, insurance, hours, accessibility, and more - pulled from your profile, reviews, website, photos, and beyond.⚡Episode guide, blog & podcast notes:  https://propelyourcompany.com/google-ai-answers/If your info isn't clear and consistent, the AI might say "I don't have enough information" or get it wrong - costing you leads to competitors.In this episode of the Clinic Marketing Podcast, Darcy Sullivan from Propel Marketing and Design breaks down:Why the old Q&A vanished and where the new AI "Ask about this place" button is appearing (especially in Google Maps).Why healthcare categories (like many medical clinics) are rolling out unevenly - but the change is coming.Real patient questions clinics face: "Do you take my insurance?", "Same-day appointments?", "Do you treat kids/sciatica/migraines?", "Parking available?", "Wheelchair accessible?"A clinic-specific AI-feeding checklist: GBP basics, categories/services/attributes, strategic photos/videos, review prompts for detailed language, website FAQs, social posts, and more.7-day action plan to audit and optimize your Google Business Profile + website this week.How to monitor AI answers and avoid misinformation risks.Even if the feature hasn't hit your listing yet, building an "AI-ready" info ecosystem is one of the top local SEO moves for clinics right now - boosting visibility in Maps and search.Tune in for practical steps to make sure Google's AI answers questions the right way... your way.Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Tired of starting the year with big marketing goals and slipping back into guesswork by spring? We're laying out a simple, durable framework to end random acts of marketing and build steady momentum into 2026, designed specifically for design and remodeling professionals who need results without burnout.We break down the five pillars that keep your pipeline healthy: a rock-solid foundation with clear ideal client targeting and a trustworthy website, focused visibility where your clients actually are, real authority through case studies and PR, steady nurture that turns interest into action, and a clean sales process that converts projects without pressure. You'll hear why short sprints on social, SEO, or ads rarely stick, and how a quarterly plan gives you time to execute well, measure honestly, and improve with each cycle.Together we map practical examples you can copy: polishing your home, services, and portfolio pages; keeping Google Business Profile fresh with reviews and updates; setting a weekly rhythm on one primary social channel; turning finished projects into pitchable case studies; and launching a simple monthly email that educates and builds trust. We also dig into intake scripts, proposals that set expectations, and the accountability systems that protect your marketing time when client work gets busy.If you've tried before and stalled, you're not alone—and you're not done. Steal the quarterly structure, apply the five pillars, and give each tactic enough runway to compound. Subscribe, share this with a colleague who needs a sane plan for 2026, and leave a quick review to tell us which pillar you'll focus on first.If you would like to get the links and show notes for this episode, click on the link below:​www.designerdiscussions.com/episodes/episode-159-How-to-Stop-Random-Acts-of-MarketingTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business. Join us for our Academy sessions and workshops: https://app.gohighlevel.com/v2/preview/ZSwvvC5WwqxlumxrUtzvDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Guest: Zachiary Kuper – Owner, SNK Construction & RemodelingGuest Links: Website: https://skroofingandconstruction.com This episode dives deep into advanced DIY roofing SEO strategies that go far beyond basic meta titles and keyword research, using real-world execution from a roofing website with one of the strongest organic footprints in the industry. It breaks down how Zachiary Kuper built long-term search authority through consistent, field-driven content creation, why answering highly technical homeowner questions compounds trust and rankings simultaneously, and how real jobsite scenarios translate into high-performing blog content. The episode explores advanced keyword research methods rooted in homeowner pain points, inspection conversations, and technical roofing problems rather than relying solely on third-party SEO tools. It explains how internal linking, topical siloing, and location-based service pages work together to strengthen relevance, how to identify striking-distance keywords with real purchase intent, and why local intent terms often outperform higher-volume national keywords. The discussion also unpacks backlink strategy at an advanced level, including anchor text ratios, brand-link cushioning, guest posts versus link inserts, niche directories, and when higher-risk tactics like expired domains may or may not make sense. It further examines why updating top-performing pages annually, adding original diagrams and jobsite photos, and optimizing image naming and alt text unlock additional traffic from both search and image results. The episode closes by covering Google Business Profile optimization, the real impact of photos and reviews, common myths around geo-tagging and CTR manipulation, and why disciplined execution of fundamentals over time consistently outperforms shortcuts.

In this eye-opening episode, the Pet Shop Girls pull back the digital curtain to reveal how pet businesses can thrive on Google — not by luck, but with strategy.

#759 What if a simple postcard could open the door to a full-blown, high-margin local marketing agency? In this episode, host Brien Gearin sits down with Dalton Joyner and Rachel Smith, founders of Big Sky Automation, to break down a simple (and surprisingly profitable) local-agency growth play: using shared direct-mail postcards as a “foot-in-the-door” offer that brings small businesses in fast — then upselling into higher-value services like web development, Google Business Profile optimization, and reputation management. Dalton and Rachel share their origin story, how they structure the postcard program, the exact tools they use to fulfill mailers through USPS EDDM, and how they keep execution simple with Canva and automation. They also reveal how they've turned the model into an online community that helps others launch the same business in their own towns! What we discuss with Dalton and Rachel: + Shared direct-mail postcards + Low-cost “foot-in-the-door” offers + Splitting postcard costs + USPS EDDM fulfillment + Local business lead generation + Upselling agency services + Google Business Profile optimization + Reputation management systems + High-margin postcard profits + Community-based agency model Thank you, Dalton and Rachel! Check out Big Sky Automation at BigSkyAutomation.com. Get the free Community Card Mini Course. Follow Dalton and Rachel on YouTube. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever notice how two dental practices can sit a mile apart, offer the same services, and charge similar fees, yet one stays booked out while the other struggles to fill chairs? The difference is rarely clinical skill. It is visibility. Most dentists still believe SEO lives on their website. Google does not agree. Today, the real fight for new patients happens inside your Google Business Profile. That is where rankings are decided, trust is built, and calls are generated. If your profile is treated like a digital Yellow Pages listing, you are already behind. The Biggest SEO Misconception In Dentistry A great-looking website does not equal growth. Many practices obsess over design elements, videos, and aesthetics while ignoring the engine that actually drives traffic. SEO is not about how polished your site looks. It is about whether Google understands who you are, what you do, and when to show you. There is also a growing belief that AI has made SEO obsolete. The opposite is true. SEO feeds AI. If your digital footprint is weak, AI-powered search will simply skip you. Strong SEO is no longer optional. It is the baseline for being discovered at all. Why Google Business Profiles Dominate Local Rankings Search for any dentist, orthodontist, or specialist in your area. What shows up first? The map pack. Google Business Profiles sit above traditional organic results, and only three practices make the cut. That scarcity is intentional. Google wants to surface what it believes are the best local options, fast. This matters even more now as Google begins layering AI directly into Business Profiles. Pricing prompts, service summaries, and conversational answers are already being tested in other industries. Dentistry is next. If you are not optimized where Google is investing its AI future, you will miss the next wave of patient discovery. Free Growth Session Google Business Profiles Are More Than A Directory Treating your profile like a static listing is a costly mistake. Google Business optimization works much like website SEO. Categories, services, descriptions, and photos act as ranking signals. If you want to be found for Invisalign, implants, or pediatric dentistry, those services must be intentionally built into your profile. Think of it this way. If your website never mentioned Invisalign, you would not expect to rank for it. The same logic applies inside Google Business. Practices that structure services, write optimized descriptions, and maintain fresh activity give Google clear signals about relevance. That clarity is rewarded with visibility. Review Velocity Is A Competitive Weapon Most dentists understand reviews matter. Fewer understand how they actually work. Google looks at more than total review count. It tracks history, consistency, and momentum. A practice earning steady reviews each month often outranks competitors with a larger but stagnant total. Reviews serve two roles. They are algorithmic trust signals and they are patient decision drivers. The practices winning here do not leave reviews to chance. They build internal systems, train staff to ask at the right moment, and treat reviews as a non-negotiable growth lever. Discipline beats hope every time. Free Growth Session Hyperlocal SEO Expands Your Reach Without New Locations Local SEO is no longer just city-based. It is neighborhood-based. Patients search from specific pockets of a city. Google responds by prioritizing proximity and relevance at a hyperlocal level. Practices that only optimize for one city limit their reach. By creating hyperlocal content, aligning website pages with nearby areas, and reinforcing those signals through Google Business and reviews, practices extend their visibility radius. Think of it as casting multiple lines instead of one. More hooks create more opportunities to be found. Ranking Is Only Step One. Conversion Is Where Growth Happens Ranking does not guarantee patients. Once you appear in the map pack, patients compare fast. Reviews, photos, branding, and credibility signals decide who gets the call. A practice with five reviews will lose clicks to one with five hundred. Grainy photos and thin websites erode trust. Strong branding, clear doctor credibility, and proof of experience convert attention into action. Google gets you seen. Trust gets you chosen. Free Growth Session Practical Takeaways Dentists Can Use Now Here is where to focus if you want results, not theory. Log into Google Business Insights monthly and review calls, clicks, and profile interactions Build a consistent internal review system with full team buy-in Optimize categories, services, and descriptions for high-value treatments Align website content and Google Business messaging so they reinforce each other Track real outcomes like calls and bookings, not just keyword positions Stop guessing. Start measuring what actually moves patients. The Bottom Line Google Business Profiles are no longer secondary assets. They are becoming AI-powered decision hubs for local search. Dentists who treat them as set-it-and-forget-it listings will fade. Those who optimize, monitor, and adapt will own their local market. Visibility creates opportunity. Execution creates growth. If you want to win, start where Google already is. Free Growth Session The post Local SEO for Dentists: The Strategy Everyone Gets Wrong appeared first on HIP Creative.

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Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You'll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle speaks on hiring GEO/AEO/SEO and buying AI optimization tools.Google's Danny Sullivan says not to turn content into bite sized chunks for LLMs.Google announces new branded AI business agents.Google rolls out Personal Intelligence in Gemini.Google confirms Apple Intelligence and Siri will be powered using Gemini.Why does Google keep asking for reverification after changing my business name?When are products for SABs going away?Should I change my SAB to a storefront for more visibility?Do clients ever pay based on success in leads or sales?Are EV charging station listings considered a separate department if they're located within a business?With the ‘Vehicles for Sale' feature now deprecated, should I use the products section instead?Are there any tools that can predict Google's confidence score?How do you answer the phone for LSA to train it not to charge you for bad leads?Should I offer yearly contracts for SEO marketing, or month-to-month?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

If your website clicks are down, don't panic, it's not just you. Search habits are changing with AI tools and no-click searches. On this episode, you'll learn why this shift is affecting traffic and how to make sure your business still grows.  YOU WILL LEARN: What no-click searches are and how they affect website traffic.  Why less traffic doesn't always mean fewer clients.  How tools like Google AI, ChatGPT, and other AI tools pull information from your website.  The importance of strong, well-written content in your website's success.  How your Google Business Profile works with your website to attract serious leads.  Why quality traffic matters more than total website visits.  

Podcast Episode 260: Local SEO 2026—Authenticity, AI, and the Google Playbook Are you ready to start 2026 with a boom? As the digital landscape shifts, small businesses are facing a new reality where traditional search is evolving into Generative Engine Optimization (GEO). While "big brands" can often get away with less personal marketing, local businesses have a massive advantage by building genuine community connections and radical authenticity. In this episode, our Marketing Guides break down the essential playbook you need to dominate local search over the next two years, from mastering the latest Google Business Profile updates to leveraging AI without losing your human touch. What You'll Get Out of This Episode You will walk away with a clear strategic roadmap for 2026 that prioritizes human behavior and high-conversion tactics over trendy distractions. You'll learn why your website remains the most important platform you actually own and how to ensure it feeds the Large Language Models (LLMs) that power modern search results. We also dive into the "speed-to-lead" revolution, showing you why responding within minutes—not days—is the new standard for winning hot leads. What You'll Learn The Core of Local Marketing in 2026 • Why authenticity is a superpower: How small businesses can outshine international brands by getting involved in the community and building engaged email newsletters. • The "Speed-to-Lead" System: Why you must use automations, SMS, and AI chatbots to ensure you never miss a lead, as customers no longer have the patience to wait. • The truth about demographics: Why you must ignore stereotypes—especially regarding seniors, who are among the fastest-growing adopters of online search. Platforms and Content Strategy • Short-form video mastery: Why 6-second Instagram Reels are currently the top-performing content and how to use geotags to send the right signals to algorithms. • The evolution of blogging: Moving from traditional SEO to feeding AI the authoritative content it craves across platforms like Reddit, LinkedIn, and niche forums. • Balancing AI with a human touch: How to use AI for drafts and structure while avoiding "five-handed person" image fails and robotic, unedited text. Google Business Profile & Technical Essentials • GBP Verification Myths: The reality of how Google gives preference to brick-and-mortar locations with permanent signage over home-based businesses. • The disappearing Q&A: Why rumors of Google removing the Q&A feature mean you must move those answers to your own website's FAQ section immediately. • Technical SEO as a foundation: Why site speed, schema markup, and accurate directory citations across Bing, Apple Maps, and ChatGPT are more critical than ever. Connect with Our Marketing Guides Ready to take your 2026 strategy to the next level? Reach out to one of our experts for a deep dive into your business's marketing needs: • Ian Cantle – Specialized in dental and healthcare marketing, as well as fractional CMO services.     ◦ Dental Marketing Heroes     ◦ Outsourced Marketing • Jeff Stec – Strategy and tactical implementation expert.     ◦ Tylerica Marketing Systems • Paul Barthel & Ken Tucker – Local SEO, web design, and marketing systems specialists.     ◦ Changescape Web Don't forget to hit that subscribe button and share this episode with a fellow business owner who wants to win in 2026!

Send us a textClaudia Tomina joins Greg Sterling and Mike Blumenthal to unpack what the Google API leak reveals about local rankings, why reviews are being removed at scale, and how AI Overviews, Gemini, and agentic shopping are pushing transactions into Google's AI interfaces. A must-listen for anyone managing a Google Business Profile in 2026.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

It's the start of a brand-new year — new goals, new milestones, and big plans for what's next.And let's be honest… Chances are, you're going to need cash to make those plans happen.In this episode of Brick and Mortar Visibility, I'm joined by Danielle Hayden, Co-Founder and CEO of Kickstart Accounting, to talk about where small business owners are unknowingly leaving money on the table — and how to keep more cash in your business as we head into tax season.Danielle brings clarity, confidence, and zero fluff as she breaks down:Six overlooked tax write-off categories that can immediately impact your bottom lineHer three-step framework for managing money like a CEOA clear, straightforward answer to when it actually makes sense to become an S-CorpThe four people every business owner needs on their money teamWhy mixing personal and business finances creates long-term stressAnd how to think about taxes as a year-round strategy, not a once-a-year scrambleIf you've ever felt overwhelmed by numbers, unsure if you're doing things “right,” or frustrated by how much you're paying in taxes — this conversation will give you practical answers and real confidence.This is an essential listen for brick-and-mortar and service-based business owners who want to stop winging it with their finances and start building a profitable, sustainable business.A little bit about our guest: Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc., where she helps six- and seven-figure women entrepreneurs stop winging it with their money and actually understand their numbers. She's your no-BS financial co-pilot with a side of “let's make this business profitable and fun again.”With over 15 years of experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs, especially women, need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle brings a unique perspective when it comes to providing business owners with “the total package” as it relates to their finances.She's been featured on dozens of top-rated podcasts, including The Proffitt Podcast, Eat, Blog, Talk, Oh Shoot! The How of Business, and more. Danielle also hosts her own hit show, Business By the Books.When Danielle isn't in her money mindset work, you can find her hiking or spending time with her family.Gifts for Our ListenersFollow DanielleWebsiteInstagramFacebookLinkedInYour GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

Aubrey Wrenn is a retired Marine Corps First Sergeant from Danville, Virginia, and was the owner ofProven Valor Professionals, a coaching, consulting, and training and development company thatalso provided digital marketing solutions through Google Business Profile and Google Adsservices. He enlisted in the Marine Corps on January 1, 2001, and retired in November of 2022. Prior to being a First Sergeant, Aubrey spent 16 years as an 0811, Field Artillery Cannoneer.Aubrey has 3 combat deployments (Iraq 2003 and 2004, Afghanistan 2009), 1 UDP to Okinawa,Japan and a deployment with Special Purpose MAGTF CENTCOM.Aubrey has held many positions during his time in the Marine Corps, notably from 2012-2016Aubrey served as a Combat Instructor and the Chief Instructor for Combat Instructor School. InIn 2013, Aubrey was recognized as Combat Instructor of the Year for the Marine Corps. Aubrey is apassionate and dedicated servant leader who loves nothing more than to add value and help thosearound him in any way he can.After retiring from the Marine Corps, Aubrey worked as an education specialist at the MCB CampLejeune Education Center, an Adjunct Faculty Instructor for the Sergeants Course DistanceEducation Course and an Instructional Systems and Education Specialist with the Marine ForcesSpecial Operations Command. Aubrey has a Bachelor of Science degree from Park University inInterdisciplinary Studies with a double concentration in Military Studies and Leadership Studies.Aubrey is dedicated to influencing positive change in the effectiveness, culture, and climate of theorganizations he has been a part of, by offering perspective, emotional intelligence, and support tothose he has been privileged to work with. Aubrey is married to Ashley R. Wrenn (MSgt USMC), andthey have 5 children together.New or upcoming ventures: Sept of 2024 became a stay-at-home dad who homeschools his 4-year-oldand 7yo. December 4th, 2025, he and his wife welcomed their newborn son into the world.

Today Scott Molchan breaks down why landscapers keep chasing leads that never call — and how fixing your foundation (Google Business Profile, website, reviews) makes every marketing dollar actually work.   You want more jobs, but most marketing fails because contractors skip the basics. In this episode Scott asks the simple question every landscaping business owner should answer: if someone Googled you right now, would you want them to see what shows up? He explains how referrals, door-knocking, and social posts still send people to Google — and why reviews and a legit website are what turn curiosity into a real phone call.   You'll get a clear, no-fluff stack to follow: Google Business Profile → simple website → reviews → social proof → ads. Scott shares why ads don't work without that foundation, what to fix first, and quick wins that build trust so prospects actually call. Perfect for landscaping and lawn-care business owners who want better clients, fewer wasted ad dollars, and more reliable leads.   Take five minutes today and Google your business like a customer. See what shows up, then email Scott at scott@milliondollarlandscaper.com with what you find — he answers these.   Subscribe so you don't miss the next episode on getting your marketing to pull real calls, not just clicks.   Follow Million Dollar Landscaper: Website | Facebook | Instagram | YouTube

In this episode, I'm diving deep into a topic that's absolutely critical for every veterinary practice: making sure the right clients find you at the right time. We're talking about the real difference between visibility and demand because let's face it, just being seen online doesn't mean you're the practice pet owners actually choose when it matters most. I'll walk you through the strategies and mindset shifts you need to not only get noticed, but to actually convert that attention into appointments and loyal clients. Throughout this episode, I break down the key distinctions between attention-based and demand-based marketing, and why understanding your client's journey is the secret sauce to filling your appointment book with the right cases. We'll cover everything from choosing the best marketing channels for each stage of the buyer's journey, to optimizing your Google Business Profile and reviews, to tracking where your best clients are coming from and fixing any bottlenecks in your process. I'll also share actionable tips on how to leverage owned, earned, and paid visibility so you're building a resilient presence that stands the test of time - no matter what changes in the digital landscape. By the end of this episode, you'll have a clear roadmap for aligning your marketing with your practice's strengths, maximizing your ad spend, and creating a client acquisition system that works for you. Whether you're struggling to fill your schedule or you're already busy but want to attract more of your ideal clients, this episode is packed with practical advice and real-world examples you can start using today. So grab a notebook, tune in, and let's make this your best year ever!

Your website is no longer the front door to your business, and in this episode of Torsion Talk, Ryan Lucia explains why that changes everything for marketing in 2026. As AI, large language models, and offsite discovery take over how customers find brands, Ryan breaks down what business owners must do to stay visible, relevant, and recommended by AI-driven search experiences.Ryan explains how more than 80% of brand discovery now happens offsite through AI citations and why modern marketing is no longer just about optimizing for people, but for the machines that guide people's decisions. He addresses the growing conversation around SEO versus GEO, why the idea of “traditional SEO” is dead in its old form, and how strong agencies have already been adapting by feeding AI the right signals for years.The episode dives into why video has become one of the most powerful sources of truth for AI crawlers, how transcripts and multi-platform distribution help LLMs understand who you are, and why businesses need to explain their value both on and off their website. Ryan also breaks down Google's shift toward micro audiences, why this is a massive win for small and niche businesses, and how reduced audience thresholds now allow companies to run highly targeted campaigns using smaller customer lists.Ryan outlines the new two-track strategy businesses must follow: maintaining high-intent SEO and Google Business Profile visibility while simultaneously feeding AI with structured content, awards, press, community involvement, pricing, and differentiation. He challenges owners to stop being quiet about wins, donations, and milestones, and to actively promote everything so AI has more data to reference when recommending businesses.He also addresses the risks of over-reliance on Google Business Profile and organic search alone, explains how ad placements and AI features are reshaping search results, and why agencies and business owners must now be accountable for visibility inside AI Overviews, Perplexity, and ChatGPT.Ryan closes the episode with two practical challenges designed to force immediate action: creating authentic video content and leveraging existing customer data to build smarter, AI-powered ad campaigns. This episode sets the foundation for how businesses should think about digital marketing moving forward and why adapting now is critical to winning in 2026 and beyond.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode, I share real-life stories of how being in the right place at the right time dramatically exploded my lawn care business, while revealing the modern essentials every owner needs today—dominating Google and AI searches, maintaining a strong Google Business Profile and Facebook page, and the game-changing habit of always answering the phone and calling customers back promptly.

In this episode of the HVAC Know It All Business Edition Podcast, co-hosts Gary McCreadie and Furman Haynes of WorkHero discuss with guests Kimberly Sevilla, Founder of Shelter Air and Peter Troast, Founder & CEO of Energy Circle LLC, how to break down the most important and often overlooked steps to building an HVAC company's online presence. From setting up a high-impact Google Business Profile to navigating customer reviews, virtual phone numbers, service areas, and answer-engine optimization, this episode is a masterclass in building digital trust and ranking above competitors   Expect to Learn - How to properly set up your Google Business Profile for maximum ranking - Why your phone number matters more than you think - Smart review strategies that boost credibility - How to leverage Google Posts, Q&A, and seasonal category changes. - The power of niching down & owning your local market radius - Grassroots strategies for winning your first customers   Episode Breakdown with Timestamps  [00:00:00] – Introduction [00:00:54] – Online Booking vs Personal Touch [00:02:37] – Why You Shouldn't Use Your Personal Cell Number [00:04:10] – Google Business Profile: The Starter Pack [00:06:09] – Review Strategy 101 [00:10:40] – The Power of the 24-Hour Rule [00:14:39] – From SEO to AEO: Answer Engine Optimization [00:15:48] – Finding Your First Customers [00:18:09] – Referral Systems That Actually Work [00:18:53] – Should You Discount Friends & Family? [00:19:50] – Shoulder Season Survival Tips [00:21:37] – Final Advice for New HVAC Owners   Follow Kimberly Sevilla on:  LinkedIn: https://www.linkedin.com/in/kimberlysevilla Company's Website: https://shelter-air.com/ Company's LinkedIn: https://www.linkedin.com/company/shelterair Company's Facebook: https://www.facebook.com/ShelterAir/ Company's Instagram: https://www.instagram.com/shelter.air/?hl=en Follow Peter Troast on:  LinkedIn: https://www.linkedin.com/in/petertroast Instagram: https://www.instagram.com/petertroast/?hl=en Facebook: https://www.facebook.com/peter.troast/ Company's Website: https://www.energycircle.com/home-page Company's LinkedIn: https://www.linkedin.com/company/energy-circle-llc   Follow Furman Haynes on:  LinkedIn: https://www.linkedin.com/in/furmanhaynes/  WorkHero: https://www.linkedin.com/company/workherohvac/    Follow Gary McCreadie: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/  Website: https://www.hvacknowitall.com  Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/   Instagram: https://www.instagram.com/hvacknowitall1/