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Most healthcare clinics focus on Google Business Profile and their website for local SEO, but there's another listing you might be ignoring that still makes a difference. Believe it or not, your Yellow Pages online listing continues to carry weight with search engines and can boost your clinic's visibility.In this episode, you'll learn why Yellow Pages hasn't faded into the past, how it helps strengthen your local SEO, and the simple steps to optimize your listing so it works in your favor.If you want a quick, low-effort way to get found by more patients, this episode shows you how.Episode webpage, blog, and show notes: https://propelyourcompany.com/yellow-pages-local-seo/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
In this episode of the Torsion Talk Podcast, Ryan Lucia tackles one of the biggest questions garage door and home service business owners are asking right now: what marketing strategies are actually working today? With constant changes in Google, AI, and paid media, Ryan breaks down why relying on SEO alone is no longer enough and what you should be doing instead to generate business right now.Ryan walks through five practical, affordable marketing tactics he's seeing work across his own companies and client accounts. He explains why emailing your existing customer database is one of the most overlooked revenue drivers and how a single email can generate dozens of jobs with almost no cost. He also dives into the power of organic video reels, especially on Instagram, and why authentic, engaging content builds trust and brand recognition even when not every viewer is in your service area.The conversation shifts to why press releases are making a comeback and how awards, acquisitions, and milestones can be leveraged for real visibility when done correctly. Ryan then covers the growing importance of Google Business Profile and why it has become more critical than ever. He explains Google's emerging AI-driven pricing features, what they mean for rankings, transparency, call handling, and why companies that aren't optimized for GBP may be left out entirely.Ryan also shares why pricing conversations are unavoidable, how Google is prioritizing availability and booking, and why your team must be trained to handle pricing questions confidently when customers—or AI—call in. He rounds out the episode with insights on Meta ads, including boosting organic posts, audience targeting, radius and income filters, and why localized campaigns continue to perform when set up correctly.Throughout the episode, Ryan emphasizes that none of these strategies require massive budgets, but they do require focus, consistency, and execution. He encourages business owners to go all-in on Google Business Profile, lean into video, revive proven strategies that are working again, and stop waiting on SEO alone to carry the load.Ryan closes with a reminder that when business feels slow, the opportunities are often already sitting in your database, your content, and your local visibility—if you're willing to act.Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://markinuity.com/Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.comStealth Hardware - https://quietmydoor.com/
The Senior Care Industry Netcast w/ Valerie V RN BSN & Dawn Fiala
Send us a textThe ground rules for home care growth have changed, and the winners are already adapting. Families are asking AI for specific, local answers about costs, eligibility, and services—while discharge planners scramble to move patients home safely during winter surges. We brought our sales and digital teams together to map a single system that marries AI-ready websites with disciplined field execution, so you capture the January spike and build steady private pay growth all year.We start with discoverability: why AI overviews and long-form queries beat old-school blue links, and how structured data, service clusters, and fresh FAQs help you become the answer, not just a link. You'll hear practical tactics to make your Google Business Profile a true front door—real photos, weekly posts, seeded Q&A, and review responses that quietly reinforce local authority. Then we move into the referral engine: what SNF social workers actually need (speed, reliability, and clean communication), and how the overflow pitch gets you in the door when the “preferred” provider can't staff a Friday at five.From there, we focus on speed to care. A four-touch follow-up sequence—call within five minutes, text, email, next-day call—turns overwhelmed families into scheduled assessments. We share intake scripts that build trust in 10 seconds on the phone and 90 seconds in person, plus operational handoffs that turn starts into five-star reviews. Tie it all together with three 10-day sprints: upgrade service pages and schema, activate your GBP with consistent updates, and reset your follow-up so no lead leaks during the Q1 surge.Ready to align digital and field into one growth system? Listen, take the playbook, and put it to work. If this helped, subscribe, leave a review, and share it with a home care owner who needs a 2026 plan.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev
If you're a brick-and-mortar business owner who avoids credit cards, feels unsure about financing, or worries about taking on debt — this episode is going to challenge (and empower) you in the best way.Today on the podcast, I'm joined by Gerri Detweiler, a nationally recognized credit and financing expert with nearly 30 years of experience helping business owners understand their options, protect their credit, and fund their growth wisely.In our conversation, we break down:The biggest myth about business credit that holds owners backThe true difference between personal credit vs. business creditWhen a business owner should stop relying only on personal creditWhere brick-and-mortar businesses most often make costly credit mistakes with leases, equipment, and hiringHow to determine if financing is a smart growth move — or a risky oneSurprising financing options many small business owners overlookAnd the systems every brick-and-mortar business should have in place before they ever need fundingWe also dive into the role of charge cards (business credit cards) in building strong business credit — even for owners who are afraid of debt — and how to use platforms like Nav to understand your credit profile and funding options before you ever apply.By the end of this episode, you'll walk away with: ✔ A clearer understanding of how business credit actually works ✔ More confidence around financing decisions ✔ And practical next steps to protect and strengthen your business financiallyIf you're building a local business and want long-term stability, this conversation is essential listening.A little about our guest: Gerri Detweiler is a nationally recognized credit and financing expert with nearly 30 years of experience. As a consultant for Nav, she develops programs and content to help small business owners build credit, track cash flow, and understand financing options. She has written six books and her work has appeared in Yahoo!, MSN Money, ABCNews.com, CBSNews.com, NBCNews.com, The Today Show, and more. Gerri has been interviewed for over 4,500 news stories, featured in The New York Times, USA Today, and Reader's Digest, and appeared on Fox Business, CNN, and other national programs. She is also a frequent speaker at business conferences, works closely with SCORE and Small Business Development Centers, and has testified before Congress as an advocate for credit protections.SOCIAL MEDIA LINKS:Website: www.gerridetweiler.com LinkedIn:https://www.linkedin.com/in/gerridetweiler Instagram:@navsmb Enjoy this episode and make sure you check out the referral page of my website to grab the all year long deals that they offer!Love today's podcast?
SEO for therapists isn't what it used to be. If you're still marketing your private practice like it's 2020, it's time to change things up! Your potential clients aren't just googling "therapist near me" anymore. They're asking ChatGPT, Gemini, Perplexity, and Google's AI to recommend someone. And if you're not showing up in those AI answers? You're basically invisible.For today's episode, I invited Chris Moren, founder of Monraker.Ai, an SEO agency for therapists, to tell us what's changed and what we need to do about it. We chat about why your Google Business Profile matters more than ever, how one therapist got 22 reviews and now ranks #1 in his entire city, and the biggest mistake solo practitioners make when they're thinking about scaling to a group practice.If you've been relying on "good vibes" and word-of-mouth to build your caseload, this conversation is going to shift how you think about marketing. Because doing great work nowadays is the bare minimum, not a visibility strategy. So if you want to fill your caseload faster, understanding SEO for therapists is no longer optional.More about Chris Moren:Chris Moren is the founder of Moonraker.AI, an SEO agency focused on helping therapists grow their visibility on google maps and AI platforms. Before marketing, Chris was a massage therapist for over 15 years, providing chair massage to local businesses. Chris' goal is to help therapists boost their online visibility and connect with their ideal clients so they can build the practice of their dreams.Topics covered on SEO for Therapists:Why good vibes and great therapy skills won't fill your caseload (and what actually will)AI platforms like ChatGPT are making traditional SEO for therapists almost irrelevantThe one therapist who got 22 Google reviews in 2 months and what happened nextChris's top SEO tips for therapists who want more visibility fastWhy your Psych Today profile matters even if you've literally never gotten a lead from itWhat are zero-click searches and why Google doesn't want anyone leaving their site anymoreThe FAQ hack that's "overpowered right now" for showing up in AI answersDifferent ways to prove to Google you're a real, credible therapy practice Connect with Chris:Website: moonraker.aiInstagram: @chris.goes.viralConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachFacebook group: Healing MoneyRelated episodes:
Before You Plan 2026, Fix This One Marketing Habit Feeling behind on your marketing as the year wraps up? In this short but powerful episode, Christina breaks down the single habit shift every childcare provider needs before setting 2026 goals: stop treating marketing like a giant project and start treating it as a tiny, repeatable daily habit. You'll learn why “post more” and “be more consistent next year” never work, how to break the all-or-nothing cycle, and how a simple 2-minute daily action can change your visibility dramatically. This episode also sets the stage for Christina's brand-new live workshop on January 6th, where she'll walk you through her easy, realistic 2-Minute Social Media System designed specifically for busy childcare providers. What You'll LearnWhy lack of consistency isn't your fault The real reason marketing feels overwhelming The shift from “big project” thinking to “tiny habit” thinking Examples of quick 2-minute marketing actions you can do today Why January is the month parents make childcare decisions How to show up online without spending hours on content Perfect For You If You Are:A childcare center owner or in-home provider Feeling guilty for not posting enough Overwhelmed with marketing tasks Ready to show up intentionally in 2026 without burnout Next Steps / Links Mentioned Join the LIVE Workshop (January 6th) The 2-Minute Social Media System Learn how to create content in a simple daily rhythm that takes minutes, not hours.
Building HVAC Science - Building Performance, Science, Health & Comfort
"Inspect your marketing the way you'd inspect a home—run diagnostics, don't guess." – Aaron Husak "Attitude is way more important than aptitude. One bad apple really can infect the whole company." – Aaron Husak In this episode of the Building HVAC Science podcast, Eric and Bill sit down with long-time friend and contractor-turned-marketing pro, Aaron Husak. Aaron traces his winding path from solar in the mid-2000s to building performance and BPI training, and then to founding Balanced Comfort in Fresno, CA. What started as a small HERS and energy-audit firm bootstrapped its way into insulation, HVAC, and weatherization, eventually landing on the Inc. 5000 list four times and scaling from $1.3M to over $12M in just a few years. Along the way, Aaron learned the complex realities of rapid growth: hiring quickly, depending on rebate programs, uncovering serious gaps in back-office accounting and HR, and navigating California's legal landscape. Things got especially rough when PG&E abruptly pulled a weatherization program that made up half of their revenue, right as Aaron was also dealing with the personal loss of both his parents. A rescue buyer ultimately acquired the company in early 2025, giving Aaron a hard-earned exit. From that experience, Aaron pulls out lessons for contractors who want to grow without blowing themselves up. He emphasizes perseverance, but also warns that good field tech screening doesn't automatically translate into good screening for accountants, HR, and support staff. He talks about the cost of keeping the wrong people too long, the importance of outside eyes on your books and compliance, and why attitude beats aptitude when building a healthy culture. He also calls out how easy it is to underestimate the impact of programs, receivables, and legal exposure—especially in states where "it doesn't matter if you're right, you still have to pay the attorney." Today, Aaron has pivoted into his next chapter with Sequoia GEO, a marketing firm focused on contractors and local service businesses, with a special emphasis on AI and "GEO" (Generative Engine Optimization). He explains why your Google Business Profile is the low-hanging fruit almost everyone neglects, how AI tools and devices like Plaud can turn field conversations into high-value website content, and why AI "likes structure" (bullets, lists, and real stories). The episode closes with practical advice: inspect your marketing like you would inspect a home, use affordable diagnostic tools to see what's really happening online, stay transparent with customers about recording and privacy, and treat expensive mistakes as lessons that tighten your processes for the future. Aaron's LinkedIn:https://www.linkedin.com/in/ahusak Aaron's Company: www.SequioaGEO.com Aaron's Blog: https://www.sequoiageo.com/blog/categories/google-business-profile This episode was recorded in November 2025.
If your website should be generating leads but isn't, this episode breaks down exactly why. Peter walks through the seven most common places small businesses lose leads, from missing call tracking to Google Business Profile mistakes, leaky websites, slow follow-up, poor lead nurture, mismanaged ad spend, and more.Make sure you download today's episode resources, including the free Lead Leak Detector Checklist, to get the full system we talk through today.Free resource links: Lead Leak Detector Checklist:https://bizmarketing.com/7-point-lead-leak-detector-checklist/ BizMarketing Free Resources:https://bizmarketing.com/resources/ BizMarketing Newsletter Signup:https://bizmarketing.com/small-business-marketing-newsletter/ The Field Guide Podcast:https://bizmarketing.com/podcast/
Send us a textIn this episode of Imperfect Marketing, I sit down with Joshua Thompson, a local SEO specialist with more than a decade of experience helping businesses show up where it matters most: in Google's local search results and Google Maps.We dive deep into why local SEO is evolving faster than ever, how AI is changing search behaviors, and what businesses should actually focus on instead of chasing shortcuts.From Accidental Marketer to Local SEO ExpertJosh shares his unique path—from building websites for financial leads to helping friends and family rank locally to eventually building and selling his own company. His entrepreneurial background shaped the customer-first, no-gimmicks SEO approach he uses today.Understanding Local SEO vs. Traditional SEOJosh breaks down what makes local SEO its own ecosystem:How Local SEO DiffersGoogle Maps and the Local Pack often matter more than organic rankingsLocal SEO relies heavily on trust signals (reviews, name-address-phone consistency, location data)Traditional SEO leans more on authority signals (backlinks, content depth)What Actually Matters for Local SEOReviews—the biggest local ranking driverAccurate listings (especially high-impact ones like Google, Yelp, Bing)Customer engagement signalsBuilding trust through consistent informationJosh emphasizes that directory listings aren't about gaming Google—they're about confirming your legitimacy.Cutting Through the Noise: AI, Voice Search & “Gaming the System”We tackle the recent buzz (and myths) about AI influencing search:AI “Hacks” & GimmicksJosh calls out trends like having “AI parties” in ChatGPT to influence rankings—explaining why tactics like these don't create real, lasting visibility.AI Search Is Still SearchAI tools still rely heavily on Google's resultsIf you show up in Google, you'll show up in AI responsesThe fundamentals haven't changed: content + trust + authority still winVoice Search Déjà VuJosh compares today's AI panic to the voice-search hype a decade ago—reminding us the sky didn't fall, and SEO fundamentals remained the same.The Rise of No-Click Searches & What It Means for BusinessesLocal businesses are seeing:More direct calls from Google Business ProfilesFewer website visitsGreater reliance on reviews and verified infoJosh explains why this is good news, especially for service-based businesses where customers want immediate answers—not long website visits.Preparing for What's NextJosh's advice for staying ahead is refreshingly simple:Stick to fundamentals: content, relevance, authority, and trustOptimize your Google Business Profile: reviews, photos, accuracyBuild momentum: keep improving in one direction instead of chasing every new trendAvoid shortcuts: they cost more time than they saveAs he puts it: “You don't get time back while you're searching for shortcuts.” Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
In this episode of The Thriving Podcast, Kate and Sam sit down with special guest Maria Sandy from Bits Web Design to unpack what really makes a small business visible, trusted, and profitable online. Maria shares how she went from designing buildings in her previous career as an architect to “architecting” websites through design, local SEO, and reviews that actually work for real-world businesses.Maria explains why a website has to be both beautiful and functional because if it doesn't look good or doesn't work, it's costing you leads both ways. She dives into the “brushing and flossing” of marketing: getting consistent reviews so Google and future clients see you as a real, active, trustworthy business. Maria also demystifies local SEO, Google Business Profiles, and how AI tools like ChatGPT actually use your reviews and authority signals to decide who to recommend.This conversation is especially helpful if you're a local or service-based business owner who feels overwhelmed by websites, SEO, and all the noise about “AI replacing everything.” Maria shows that the basics, clear messaging, solid foundations, reviews, and an alive-looking online presence still matter more than hacks or tricks.Episode Highlights:How Maria pivoted from traditional architecture to digital “business architecture” for local businessesWhy aesthetics and functionality must work together on your websiteReviews as the “brushing and flossing” of your marketing—and why asking 3 times mattersHow Google Business Profiles, reviews, and local SEO work together to get you found in the map packWhy AI recommendations (like “best X near me”) still rely on solid SEO and reviewsThe role of blogs, FAQs, and ongoing content in building real authority over timeWhy “no website needed” advice can be expensive in the long runIf this episode gave you an “aha” about your own online presence, take one small action today: choose one thing, update your Google Business Profile, ask three past clients for a review, or refresh a key page on your website so it's clearer and more human. Then, share your win with us:Send us a message about what you changed and what happened next.If you enjoyed this conversation with Maria, follow The Thriving Podcast and leave a review so more local business owners can find these practical, no-nonsense conversations.Connect with Your Hosts:Kate De Jong, PhD | Inspired Business
In this power-packed episode of The Green Industry Podcast, host Paul Jamison breaks down the five essential online assets—Google Business Profile, Facebook Page, website, Instagram, and YouTube channel—that every lawn care and landscape business needs to dominate their local market and book more jobs on autopilot.
Check if your dental practice qualifies for capital allowances here >>> https://www.dentistswhoinvest.com/chris-lonergan———————————————————————UK Dentists: Collect your verifiable CPD for this episode here >>> https://courses.dentistswhoinvest.com/smart-money-members-club———————————————————————Patients can only choose you if they can find you. We unpack a clear, dentist‑friendly roadmap to winning local search, focusing on what actually leads to enquiries: fast sites, map visibility, reviews that earn trust, and content written in the language patients use.We start by stress‑testing whether SEO is even the right move for your practice. Location matters more than most realise, and Google's red city boundary in Maps can define your odds of ranking. We compare low‑competition areas, where you might already rank without ongoing SEO, against crowded city centres where a strategic plan and patience are essential. From there, we reinforce the foundations: a fast, mobile‑first website with dedicated treatment pages, frictionless booking, and copy that answers costs, pain, and timing. If the basics are shaky, every other tactic leaks value.Then we break SEO into four practical pillars. Technical SEO sets speed and structure. On‑page SEO matches real local queries like emergency dentist Nottingham and clear aligners to tightly written pages. Off‑page SEO builds authority with relevant backlinks, consistent citations, and supportive channels like YouTube that link back and lift credibility. Local SEO ties it together: an optimised Google Business Profile with accurate data, posts, photos, and a steady cadence of reviews with thoughtful replies that include natural keywords. We also tackle myths around AI. People still find local clinicians via Google and Maps, and strong organic signals feed AI results rather than fight them.———————————————————————Disclaimer: All content on this channel is for education purposes only and does not constitute an investment recommendation or individual financial advice. For that, you should speak to a regulated, independent professional. The value of investments and the income from them can go down as well as up, so you may get back less than you invest. The views expressed on this channel may no longer be current. The information provided is not a personal recommendation for any particular investment. Tax treatment depends on individual circumstances and all tax rules may change in the future. If you are unsure about the suitability of an investment, you should speak to a regulated, independent professional. Investment figures quoted refer to simulated past performance and that past performance is not a reliable indicator of future results/performance.Send us a text
In this episode, I talk about the three big categories that determine whether you show up in Google search and in AI-generated search results. A lot of chiropractors are being told that Google is dead and AI is taking over. I wanted to clear that up, explain what's really going on, and help you understand what matters most for your online visibility. I also share a bit about how I help chiropractors through websites, local SEO, and my Next Step program. Some key points I touch on: • Google is still very much alive and heavily used. • AI hasn't replaced Google, and AI is now part of Google anyway. • The fundamentals of local SEO still matter for both Google and AI. • You don't need to panic or chase shiny AI tools to win in local search. Why AI Confusion Is Hurting Chiropractors Lately, I've been seeing more chiropractors reach out because someone told them AI is all that matters now. A lot of marketers are using AI buzzwords to sell products or services that chiropractors don't really understand. This episode is partly a response to that confusion and partly a way to protect chiropractors from being taken advantage of. A few important reminders: • People have not suddenly stopped using Google. • AI search is influenced by many of the same signals Google uses. • Anyone claiming to know the exact formula for AI ranking is probably exaggerating. • When someone is selling you something AI-related, slow down and ask questions. • Work with people you trust, not people who rely on hype. The Three Categories That Drive Local Search Everything you want to accomplish with local SEO falls into three buckets. These buckets determine whether you show up online and how well you rank compared to other chiropractors in your area. The three categories are: • Relevance • Prominence • Proximity Even AI-powered search uses these categories, just interpreted in different ways. Relevance: The Most Straightforward Ranking Factor Relevance is simply about matching what someone is searching for. If you want to show up when someone types chiropractor in your town, you need the word chiropractor and your town on your website and your Google Business Profile. Things I see chiropractors forget: • The word chiropractor doesn't appear anywhere on their homepage. • Their title tag doesn't say chiropractor. • Their meta description never mentions their city. • Their primary Google Business Profile category is incorrect. • They expect to rank for services they never list on their site. Other important notes about relevance: • You should target chiropractor, not just chiropractic. • You should list your town, service area, and secondary services clearly. • Structured data, metadata, and image tags reinforce relevance. • Stuffing near me into your site does nothing because Google already knows your location. Prominence: The Hardest and Most Important Category Prominence is your authority, your reputation, and your trust score online. Google uses many different signals to evaluate prominence. Things that influence prominence include: • Website traffic • Backlinks from relevant sources • Local citations • Your review count • The quality of your reviews • Your brand strength in the community • How often people search for your practice name • Time spent on your site and how users interact with it Examples I discuss: • Starbucks ranks instantly because its brand is deeply recognized by Google. • The Joint has built-in authority because it's a national franchise. • A solo chiropractor with one location has to build prominence from scratch. Why prominence takes the most effort: • It requires ongoing reviews. • It requires ongoing content and activity. • It requires consistency over time. • If you stop building prominence, someone else will pass you. This is why I tell chiropractors: • Never take your foot off the gas once you start ranking well. • If you're outpacing other chiropractors two or three to one in reviews, keep going. • Prominence slips when you stop feeding it. Proximity: The Factor You Can't Control Proximity is all about physical location. It determines your map ranking radius and plays a huge role in where you show up. What affects proximity: • Where your practice is physically located • How many chiropractors surround you • How tightly clustered your competition is • Whether you are near the geographic center of a city • Whether you're in a dense metro or a small rural town Examples I explain: • If you're the only chiropractor for miles, you'll rank easily. • If you're on the edge of town, you might rank better on one side than the other. • If you're surrounded by 100 chiropractors toward downtown, ranking there is harder. • If you stop working on SEO, someone who keeps building prominence can surpass you even if they're slightly farther away. Proximity is the least flexible category, but: • Relevance and prominence can help you extend your reach. • Strong prominence can help you compete even in dense markets. Why SEO Must Be Ongoing, Not Occasional I explain why local SEO isn't a two-month project. Google and AI reward consistency, not short bursts of effort. This is why: • You build trust slowly over time. • Someone else can outrank you if they keep working and you stop. • Google wants to see an ongoing pattern of value, activity, and credibility. • SEO is more like relationship-building than advertising. Stopping SEO is like stopping exercise. You don't lose everything the next day, but over time the results fade. A Warning About AI Scams and Hype I didn't plan to talk about this part, but it came up naturally because chiropractors are getting bombarded with AI pitches. The main points I share: • Be suspicious of companies selling AI as a miracle fix. • Just because something uses the word AI does not make it helpful. • Chiropractors often don't know enough about AI to judge whether a service is legit. • This makes the profession vulnerable to bad advice and overpriced products. • Ask questions, take your time, and only hire people with proven credibility. Final Thoughts At the end of the episode, I circle back to the core message. If you want to rank well in local SEO, whether on Google or the new AI-driven platforms, your success depends on relevance, prominence, and proximity. There is no secret. There are no shortcuts. The real strategy is doing the right things consistently over time. I also thank listeners, ask them to share the podcast, and remind them that reviews are always appreciated. Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle launches scheduling and multi-location publishing on Google Posts.Google API implies Service Areas do not affect ranking.You can now leave anonymous Google Reviews.Google now sends notifications when review restrictions are removed from an account.Local Marketing Institute will be starting up a new newsletter.When searching a law firm, the GBP shows at the bottom of the page of results - is this a bug?How much should you fill out for an organization schema for a local business?Is it possible to close a competitor GBP that was acquired while transferring the reviews to the main profile?Should I use products to promote a service business such as a family attorney?Should I use extra long title tags for local?Do Service Areas in GBP have influence on Service Areas targeted in LSA?Is there any value to adding geo-coordinates to GBP Photos?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Creatitive Sports Marketing Radio | Where Business is our Sport
Send us a textIf your “leads” don't pick up the phone, never remember opting in, or text back with a quick stop, you're not imagining things. We dig into why so many fitness businesses are seeing Meta performance tank and why search intent on Google consistently brings in people who actually want training, not just another dopamine hit in their feed.With Zach Coleman in the studio, we break down a no-fluff playbook for turning Google into a dependable lead engine. We compare interruption vs intent, then walk through the campaigns that matter most for gyms: branded search, local “near me” keywords, and performance-focused structures that respect the finite demand in your market. You'll hear how dynamic call tracking and source-level reporting end the attribution guessing game, letting you see exactly which clicks became calls, consults, and clients. We also dig deep on Google Business Profile and the local map pack, where proximity and reviews drive trust and foot traffic faster than a thousand boosted posts.You'll get practical review tactics that compound: start with longtime clients, ask daily in small batches, write real responses, and tie reviews to referral incentives to attract more members who already fit your culture. Expect occasional review purges and keep stacking legitimate proof. We share current ROAS results, why we're shifting budget from Meta to Google, and how to set expectations for seasonal demand without overspending.If you're ready to stop guessing and start selling, this one gives you the structure, tools, and language to make the switch with confidence. Subscribe, share this with a fellow gym owner, and leave a review to let us know which tactic you'll test first.Support the showSubscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
Chris Lonergan of Footbridge Media reveals the exact marketing playbook—AI tools, Google Business Profile domination, and high-converting websites—that's turning everyday lawn care businesses into local lead machines and booking jobs on autopilot.
In today's episode of Brick and Mortar Visibility, I'm pulling back the curtain on a real Social Media + Website Audit I just completed for a business owner who grabbed my Black Friday audit offer, and what I uncovered might surprise you.Here's the truth: Most business owners aren't struggling with SEO because they're doing nothing… They're struggling because their website and social media platforms aren't connected clearly or strategically, and it's silently hurting their visibility.In this episode, I walk you through:Why your homepage needs to do more than look cuteWhat actually belongs above the fold for SEO and conversionsHow to structure your homepage so Google and humans understand what you doThe hidden SEO mistake happening in most website menusWhy being “creative” with page names can cost you trafficI also reference a powerful concept from my mentor Donald Miller:“Cute is not kind.”And I explain exactly how that showed up in this audit — and how we fixed it.If you've ever wondered:“Is my website actually helping my SEO?”“Is my social media hurting or helping my Google visibility?”“Do people immediately understand what I offer?”This episode is for you.
If your marketing swings from frantic bursts to total silence, you're not alone—and you're not broken. We've seen the same pattern in studios and remodelers for years: a few social posts, a one-off newsletter, a trade show, then disappearing when jobs heat up. The result is a lead drought that shows up right when you're busiest. We're changing that with a straightforward, design-first framework that turns scattered tasks into a system you can run even on a packed calendar.We break down the five pillars every design or remodeling business needs: foundation, visibility, authority, nurture, and sales. Foundation starts with your website as the hub you control, supported by practical SEO and a complete Google Business Profile so you're visible in local search. Visibility is about consistent presence where homeowners and builders already look. Authority builds trust through PR, media mentions, and awards that shorten sales cycles and raise perceived value. Nurture keeps relationships warm with value-first emails and thoughtful check-ins that turn single projects into repeat work and referrals. Sales ties it all together with a clear path from inquiry to signed agreement, backed by simple steps and follow-ups that convert.You'll hear real stories that prove small changes move fast. A designer who lived on Facebook rebuilt their foundation after a six-week shutdown and stabilized lead flow. An academy member who felt intimidated by PR landed a Forbes mention within a month once they focused. A celebrated interior designer revived “dead” email by switching to an 80-20 value mix and watched opens and conversions climb. We finish with a quick-start plan for 2026: pick one pillar for Q1, set one action you can complete, and choose one person to keep you accountable. No 60-page plan. Just momentum you can feel.Ready to ditch random marketing and build a system that holds up under real-world workload? Listen now, then subscribe, share with a colleague, and leave a quick review to help more design pros find us. Want deeper support? Grab the link in the show notes to join our live masterclass and map your 12-month plan together.If you would like to get the links and show notes for this episode, click on the link below:Master Class LinkTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
On this episode of the Torsion Talk Podcast, host Ryan Lucia shares practical leadership, marketing, and sales lessons from inside a real garage door company. Ryan opens with a quick update on the sports card side business he started with his son and how he's using it to teach money and business.Ryan then breaks down important Google Business Profile changes, including built-in post scheduling and multi-location publishing, and explains how local service companies can use them to save time and stay visible during the busy season. From there he dives into the “ever-changing landscape of leadership” after stepping back into Aaron Overhead Doors to run residential operations. He talks about vulnerability, reconnecting with his team, anonymous quarterly surveys, and the reality that there's a limit to how many people one leader can truly lead well.He shares how EOS and weekly Level 10 meetings are helping his company list issues, track metrics, and replace broken workarounds with real systems. Ryan explains why owners must listen past rough blue-collar delivery, invite honest complaints, and stop letting their team “protect” them from bad news. He also talks about hiring international executive assistants, losing a long-time key employee, and why he believes this is the time to level up talent even when cash feels tight.Later in the episode, Ryan unpacks consolidation in the garage door and home service market, private equity and big brands entering Atlanta, and what “max pain” feels like when demand stalls and small operators get squeezed. He shares why he thinks Atlanta may be coming out of max pain, why he's investing more into sales and marketing instead of cutting them, and why SEO-only strategies are over. He urges dealers to build automation and communication workflows and partner closely with their marketing agencies so they're ready when the rebound hits.Ryan closes with one key sales takeaway: never leave a sales call without another follow-up appointment on the calendar. He shows exactly how to set that next call after the customer gets other quotes so you can compare options, protect your close rate, and win more jobs.Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://markinuity.com/Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.comStealth Hardware - https://quietmydoor.com/
This episode breaks down the difference between traditional SEO and local SEO for clinics and healthcare practices. You will learn how Google decides which clinics to show in search and maps, and what you can do to improve your local visibility so more patients find and choose your practice.• What SEO means for clinics and healthcare providers • How traditional SEO and local SEO work together for your practice • Why local intent matters when patients search for care nearby • How to know if your clinic needs a local SEO strategy • Key local SEO ranking factors that impact where your clinic shows up • Practical tips to optimize your Google Business Profile listing • How local citations and online reviews influence patient visibility and trust
In this episode, the guys sit down with marketer and founder of Entrepreneur Addict, Matt Tompkins, to unpack the surprising overlap between addiction and entrepreneurship. They talk about the denial entrepreneurs live in (“I don't need help,” “I can do it all myself”), the fear of stepping away from the business, and what it really takes to build something that can run without you burning out in the process.Matt breaks down how most business owners are getting ripped off by marketing agencies, the red flags to watch for, and why you should stop chasing viral reels and start focusing on three simple things: your Google Business Profile, YouTube, and AI search. He explains how to demand real reports, track actual conversions (not vanity metrics), and build a brand that people trust before they ever pick up the phone.They also get into mental health, addiction, and the pressure of carrying a business on your back. Matt shares pieces of his own story, why entrepreneurs are especially prone to addictive behavior, and how telling your story openly can become your most powerful marketing asset—not just for leads, but for your own freedom.If you're a business owner who feels overwhelmed by marketing or burned by agencies, check out Matt's self-paced Entrepreneur Addict marketing roadmap—built specifically for entrepreneurs with busy, distracted brains—at entrepreneuraddict.com/REIA.If this episode hits home, share it with another entrepreneur, hit subscribe, and leave a review so we can reach more people who need to hear it.You can Join the Omaha REIA - https://omahareia.com/join-todayOmaha REIA on Facebook - https://www.facebook.com/groups/OmahaREIACheck out the National REIA - https://nationalreia.org/ Find Ted Kaasch at www.tedkaasch.com Owen Dashner on Facebook https://www.facebook.com/owen.dashner Instagram - https://www.instagram.com/odawg2424/ Red Ladder Property Solutions - www.sellmyhouseinomahafast.com Liquid Lending Solutions - www.liquidlendingsolutions.com Owen's Blogs - www.otowninvestor.com www.reiquicktips.com Propstream - https://trial.propstreampro.com/reianebraska/Timber Creek Virtual - https://timbercreekvirtual.com/services/MagicDoor - https://magicdoor.com/reia/...
Did you like this episode? Dislike it? In this episode, Danny Decker and Mike break down how AI tools like ChatGPT are now pulling reputation signals straight from the internet — including your Google reviews. That means the quality, quantity, and accuracy of your Google Business Profile can directly influence whether you get recommended… or ignored. If you've ever underestimated the impact of reviews, this episode is your wake-up call.
MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Tyler Mumford (https://x.com/StumpGuyTy).I'm thrilled to chat with Tyler Mumford, who heard me and Chris Koerner discussing the idea of launching a stump grinding business on a Holdco Bro episode and decided to quit his $180,000 job.We dive deep into the key strategies and tactics that helped him go from zero to replacing his income so quickly. Tyler reveals how total focus was his biggest differentiator and explains why he quit his job rather than starting this as a side hustle, feeling that the risk-taker gets the spoils. He shares how he initially focused on a B2B play with tree companies and quickly pivoted to include direct-to-consumer jobs by optimizing his Google Business Profile.Tyler also discusses the power of sharing his journey publicly (MO) and how that led him to create an extensive, 85-page Playbook to monetize the hundreds of questions he received. Finally, we talk about how simply being "in the game" of entrepreneurship led him and his wife to launch their mobile Swedish candy store, Amelia's Swedish Candy, which operates out of a beautiful 1962 Volkswagen Transporter and is already doing impressive revenue.Questions This Episode Answers:How did Tyler replace his $180k SAS income with a stump grinding business in about a year?What was the biggest differentiator that allowed a new service business to grow rapidly?How did a new business rank number one organically on Google Maps against established local competitors?What is the secret strategy for getting customers to write a Google review immediately after service?How can entrepreneurs monetize the constant questions they receive after growing an audience?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 From Corporate to Stump Grinding Success02:47 The Power of Focus and Risk-Taking05:59 Building Relationships and Market Understanding08:51 Leveraging Google Business for Growth11:46 The Art of Asking for Reviews15:08 The Surge in Stump Grinding Interest17:48 The Stump Grinding Community and Its Growth20:39 Building a Stump Grinding Community23:54 The Challenge of Helping Others26:09 Creating a Playbook for Success29:58 The Value of Information and Consulting33:20 Launching a Candy Business37:54 Revenue and Future Plans for the Candy Business
In this Real Estate Rundown, Owen and Ted break down the marketing lessons they pulled from their fast-paced interview with Omaha marketer and former radio personality Matt Tompkins. They dig into why most agents and investors are wasting time on social platforms their actual customers never see, and why your Google Business Profile might secretly be the most valuable “social feed” you own. You'll hear how Matt thinks about choosing the right marketing channels, what to watch for so you don't get ripped off by a marketing agency, and how fractional CMOs can give you pro-level results without hiring in-house.The guys also swap stories from the trenches—city inspections, cursed/skunked units, slow-bleed project delays, and the mental chaos that comes with leveling up into new asset classes and big developments. It's a mix of practical marketing strategy, real-world development headaches, and honest talk about staying (somewhat) sane as an entrepreneur.After you listen, go update your Google Business Profile with fresh photos and posts, then share this episode with another entrepreneur who's drowning in marketing “busy work” and needs a clearer game plan. And if this episode helps you, leave Owen and Ted a 5-star review so more investors can find the show. You can Join the Omaha REIA - https://omahareia.com/join-todayOmaha REIA on Facebook - https://www.facebook.com/groups/OmahaREIACheck out the National REIA - https://nationalreia.org/ Find Ted Kaasch at www.tedkaasch.com Owen Dashner on Facebook https://www.facebook.com/owen.dashner Instagram - https://www.instagram.com/odawg2424/ Red Ladder Property Solutions - www.sellmyhouseinomahafast.com Liquid Lending Solutions - www.liquidlendingsolutions.com Owen's Blogs - www.otowninvestor.com www.reiquicktips.com Propstream - https://trial.propstreampro.com/reianebraska/Timber Creek Virtual - https://timbercreekvirtual.com/services/MagicDoor - https://magicdoor.com/reia/...
If you own a boutique, run a retail store, manage inventory, or support product-based businesses — this episode is required listening.Today I'm joined by Christyne Gray, a distinguished retail accountant, certified tax specialist, and CEO of She Profits Now. For 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize returns, and minimize financial overwhelm.And here's why she's different: Christyne explains financial strategy in a way no accountant has on this show. She breaks down the concept of profit guardrails — how to create them, why they matter, and how they prevent silent revenue leaks that are SO common in boutique retail.We also talk about: ✨ Why inventory-based businesses require a different financial approach ✨ The hidden habits that sabotage boutique profit ✨ How to finally understand your numbers without wanting to cry ✨ And why Profit First doesn't work for retail! If you're in the retail industry or know someone who is, share this episode with them. Christyne is the go-to accountant for boutique retail, and she's about to make your financial life SO much clearer.A bit about our guest: Christyne Gray is a distinguished accountant, certified tax specialist, and the President and CEO of She Profits Now, an elite financial services firm and coaching company. For over 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize their returns, and minimize their stress. She has dedicated her career to helping high-achieving women create profitable and impactful businesses through her Financially Fabulous Coaching Program. Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, One on One Coaching, & Referral Partners.Love today's podcast?
Google's new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can take to manage it without losing your mind. We cover when to flag a review, how to respond without breaking privacy rules, and I share copy-and-paste reply templates you can customize for your own clinic so you are never stuck wondering what to say again.
In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss Adobe's intent to acquire SEMRush, the shifting landscape of AI-related SEO terminology, and Google's new features in Gemini and Maps. They also critique anonymous reviews, explain new Google Business Profile tools, highlight recent SEO news, and share rants on cluttered search results and evolving industry terminology.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle Maps rolls out reviewer nicknames.Google LSA adds “get competitive quotes” and “request multiple opinions” buttons.Gemini 3 AI mode rolled out.GhatGPT uses Google for Atlas browser.Semrush acquired by Adobe for 1.9 billion.Extortion attempts for GBPs on the rise.How do I resolve my “pending edits” faster?What causes a website's url to change to an OEM url?Are there any new developments in AI in Local Search?Should I turn on messaging for WhatsApp in my GBP?Why does changing my address for an SAB not trigger reverification after moving to a different state?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
As business owners, we are brave. We are gritty. We are the ones who raise our hands and say, “Hey, I'll be the one to lead. I'll open the storefront. I'll be the one who takes the risk.”But… we don't do any of this alone.We have:the mentors who guide usthe tools that keep us organizedthe experts we trustthe partners who cheer us onand the small business community that keeps the flame litI wanted to pause in this week of gratitude and say out loud what we all know is true:We are only able to serve, share, and show up because others pour into us.And that's exactly why I'm sharing my Tools I Love list today.Not because I get a small referral bonus, but because when something WORKS…when something makes our life easier…when something saves us time, money, or emotional bandwidth…We SHARE it. Because that's what good friends do. We share the recipe. We share the shortcut. We share the wisdom.Enjoy this episode and make sure you check out the referral page of my website to grab the all year long deals that they offer!Love today's podcast?
Yitzchak led a comprehensive training on optimizing Google Business Profiles for real estate agents, highlighting how SEO, Answer Engine Optimization (AEO), and Algorithmic Entity Optimization help agents rank higher in Google search, map packs, and AI-generated recommendations. Using his own profile—ranked fourth for “Best Realtor in New Braunfels, Texas,” with 248 photos and 67 five-star reviews—he demonstrated best practices such as consistent branding, using “Best Realtor”–style keywords, selecting the correct primary category, adding 10–15 hyperlocal service areas, and uploading high-quality, geotagged photos. Yitzchak emphasized the importance of organic reviews, weekly posts, Q&A entries, and cross-posting content to strengthen online authority. He reinforced that an optimized Google Business Profile serves as a high-converting digital resume, crucial as nearly 70% of real estate decisions now begin online, and announced upcoming follow-up sessions plus a PDF guide for attendees.
Quiet calendars don't have to mean quiet growth. We break down the most common slow-season mistakes home inspectors make—and replace them with practical moves that compound into spring momentum. From why turning off your website or pausing SEO backfires to how steady AEO signals and consistent social content build authority, we show exactly where to invest attention when the market cools.We dig into real-world tactics: refreshing your website with local service pages and helpful articles, optimizing your Google Business Profile with complete details, weekly posts, and fresh photos, and using YouTube and Facebook to boost topical relevance. On the relationship side, we lean into the realtor calendar—office visits, short trainings, and pre-listing inspection packages that put your brand on the sign and in the room when deals return. Pricing gets a strategic reset too: plan your spring increase now, refine packages and add-ons, and script your phone conversions so you protect margins without racing to the bottom.Professional development and operations round out the playbook. Finish CE while the phones are calm, add certifications that open new revenue like sewer scope, infrared, mold, and radon, and service every tool and vehicle you depend on. Then let data guide your next leap: read your analytics, identify top referrers and churned agents, automate client follow-ups, and audit report clarity. Finally, build a true profit and loss so you know your cost per acquisition and cost per inspection—numbers that inform smart pricing and better marketing bets.If you're ready to turn winter into your advantage, this is your blueprint for marketing consistency, realtor partnerships, pricing strategy, CE momentum, equipment readiness, analytics literacy, and cleaner reports. Subscribe, share this with a fellow inspector who needs a boost, and leave a quick review to tell us your top slow-season priority.Check out our home inspection app at www.inspectortoolbelt.comNeed a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.
Most car wash owners are being told the same thing:“Fix your SEO and your car wash will grow.”But here's the truth…SEO doesn't grow car washes. Not anymore.In this episode of The Car Wash Growth Playbook, I break down why modern SEO isn't the magic lever operators think it is, how Google has changed, and why the real growth engine for your wash has nothing to do with keywords, backlinks, or blog posts.Instead, we dig into the actual drivers of car wash revenue in 2025:✅ How customers really choose a car wash✅ Why proximity, reviews, and your Google Business Profile beat SEO every time✅ The massive advantage big chains have (and why you shouldn't try to outspend them)✅ Why a simple, clear StoryBrand website outperforms “SEO-optimized” sites✅ And most importantly…Why your text club is the most powerful growth tool you ownIf you want predictable revenue, stronger retention, and more members — this episode is for you.Want to grow your car wash? Start here:
Want homeowners to find you on sites they already trust—and choose you faster? We pull back the curtain on a marketing system built for design and remodeling businesses, where credible PR, a sharp website, and practical SEO work together to lift authority and generate better leads. Miriam lays out a step‑by‑step approach to fast media wins using HARO, SOS, and Qwoted, then shows how to pitch editors for regional features that actually drive local projects. She explains when a press release is newsworthy, how to craft it, and why newswires now matter as AI search leans on brand credibility.From there, Jason builds the digital backbone: your website as the hub, brand consistency across pages, and portfolio updates that attract the right clients. We dive into Google Business Profile tactics that behave like social—weekly posts, Q&A, photos—and share the 90‑day path to measurable visibility. We install Google Analytics and Search Console, then translate the data into clear answers: which channels work, where visitors come from, and what content sparks inquiries. Along the way, we touch email strategy, social support from specialists, and paid ads that avoid common money traps.Across the conversation, the theme is focus over frenzy. Pick three to five moves, ship them well, and stack proof of authority in places your clients already read. With weekly coaching, guest experts, and a nimble curriculum, you'll have guidance to personalize your plan and scale what works. Ready to turn mentions into momentum and clicks into consults? Subscribe, share this with a colleague who needs a marketing reset, and join our newsletter or masterclass at designerdiscussions.com. Your next best project might be one credible feature away.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-154-Marketing-Makeover-MasterclassTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Send us a textA dependable sales engine in a rural market doesn't come from hacks; it comes from consistent habits that buyers can see. We sit down with dealer and marketing director Jerald Rhodes of Creative Backyards to unpack a full, repeatable playbook for generating shed demand without overspending on ads. Jerald sells larger buildings outside city centers, and he explains why rural buyers are simpler to serve, more profitable to deliver to, and more receptive to clear, professional branding online.We dig into the details: how to turn a tidy lot into a standout digital presence, why your second Marketplace photo should be a branded micro–business card, and how short, authentic video makes customers feel like they already know you. The centerpiece is Google reviews. Jerald shares the exact 12-hour window to ask, the word-for-word text he sends on delivery day, and the direct link that removes friction. He also breaks down what the data says about trust: respond to every review, aim for 50-plus total reviews, and keep them fresh so Google and customers see you as active, real, and reliable.You'll also hear the practical setup tips most businesses miss, like choosing “physical location” over “service area” for your Google Business Profile so customers can navigate to your lot. We talk ethics—no incentives, no cherry-picking—and why authenticity beats polish on social. By the end, you'll have a simple framework: consistent branding, personable video, thoughtful Marketplace listings, and a delivery-day review sequence that turns happy customers into public proof.If this playbook helps, follow the show, share it with a fellow dealer, and leave us a review. Your feedback helps more rural sellers find strategies that work.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter? Sign up here.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Shed ProThree Oaks Trading Co.Shed HubNewFound SolutionsShed SuiteCAL
Send us a textIn today's episode, we dig into the three questions that determine the growth, stability, and long-term profitability of every notary business. These questions are simple, but they're powerful—and most notaries aren't asking them often enough, or deeply enough, to create the momentum they want.We break down each one with clear, actionable steps you can implement today:1. How do I get more customers? Learn how to boost your hyperlocal visibility, optimize your Google Business Profile and website, strengthen your directory listings, and build an online presence that helps clients find you when they need you. We'll also cover the role of outreach, prospecting, partnerships, and your existing network in attracting consistent business.2. How do I earn more revenue per appointment? Discover the skill sets and services that increase your value on the spot—from trust deliveries to apostilles to reverse mortgage signings—and how positioning yourself correctly can make every appointment more profitable.3. How do I earn more revenue per customer over their lifetime? This is where real business growth happens. We talk through the lifetime value of a client, how to build lasting relationships at every appointment, and the simple follow-up and content strategies that keep you top-of-mind for future business and referrals.If you're a notary entrepreneur looking for predictable revenue, stronger client relationships, and a business that doesn't rely on luck or loan signing cycles, this episode gives you the roadmap.Keywords: notary business, mobile notary, notary entrepreneurship, apostille services, Google Business Profile, hyperlocal marketing, prospecting for notaries, outreach strategy, notary revenue, high performance notary, business growth for notaries, client lifetime value
Welcome back to the Top Contractor School Podcast, where contractors come to grow stronger, scale smarter, and build businesses that last. In this episode, Eric Guy sits down with Gabe Bustos, founder of Hector Home Services Marketing, to break down the REAL truth about marketing in the contracting world. From failed businesses to finally figuring out the formula, Gabe shares the lessons he learned the hard way—and the insights every contractor needs to build a predictable, profitable marketing system.
In this episode, Ryan gets real about one of the biggest problems plaguing garage door companies right now: poor lead handling. From slow follow-up to lack of online booking and outdated contact methods, most companies are leaking leads—and it's costing them big.Ryan kicks things off with a raw conversation about where marketing and operations need to improve during tough economic times. He breaks down insights from AI tools like Gemini, showing how consumer anxiety is changing buying behavior in home services, especially as high interest rates and job market uncertainty put pressure on big-ticket installs.He walks through the hard truths around the "stay-put economy" and how this is actually an opportunity for repair-focused service companies to gain market share—if they're ready. If you're running lean, you've got to make every lead count. Ryan explains why live chat, texting, online booking, and fast response times are mission-critical right now—and why just relying on forms and phone calls isn't cutting it anymore.Ryan shares a failed experiment with relying too much on AI for CSR work and why, even with automation, humans still play a vital role. He reflects on what he learned running a live chat company for seven years, including data from top websites that prove how conversions increase by up to 30% with live chat—and that phone calls remain mostly unaffected. If you're not using these tools, you're leaving easy money on the table.He also shares current SEO tips, including the rising importance of Google Business Profile optimization, velocity of reviews, and why showing pricing on your website can significantly boost rankings and conversions. Ryan encourages everyone to produce more short-form video, and highlights some companies already doing it well.The episode closes with a message of encouragement and reality: many companies are feeling the heat, but you're not alone. Whether you're thriving or barely hanging on, now is the time to grind, to simplify, and to execute the basics with excellence. This is where companies are made—or broken.
Feeling stuck on how to market your business without spending a dime?In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.We'll unpack: ✨ What made this event so effective (and how it cost almost nothing) ✨ How to find your version of “the walking club” in your business ✨ Why authentic connection beats clever ads every time ✨ Creative, low-cost community outreach ideas for studios and local businessesPLUS — Melissa shares two no-brainer Black Friday offers designed to help you finish 2025 strong and set yourself up for your best year yet.Because visibility doesn't have to cost a fortune — sometimes, it just takes one creative idea.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Local to Stillwater, MN and want to join the walking club? Love today's podcast?
Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week. Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post. ✨Turn Online Searches Into Patients: The 2026 Local Conversion Playbook for Clinics -- https://propelyourcompany.com/turn-website-traffic-into-patients-clinics/ If you manage a clinic, this episode shows exactly how to turn online interest into booked visits—this week. From Google Search and Maps to your website, we're covering what's working now to turn traffic into patients. Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsWhen will Q&As no longer be available?How do I make videos to advertise my products on social media?How do I prevent an old GBP showing up on results after moving locations if I don't have access to the GBP?How do I get customers to pay for higher priced items?Is it possible to have a separate GBP for another business at the same address if there are no suite numbers?What are some insights from the 2026 local ranking factor report?Can a hybrid SAB with a verified visible location verify a second location with a hidden address?Will Google filter out a GBP if there are different types of doctors at the same location?Will Google restrict my reviews if to incentivize employees to get customers to leave reviews by offering rewards?
Send us a textGreg Gifford joins the Near Memo to break down his large-scale Local SEO study of 3,000 personal injury law firm's Google Business Profiles. He reveals what #1 ranked PI las firms are doing that #10 ranked practioners are not. From review response rates and schema misfires to UTM tracking errors, the trio unpacks what's real in local SEO and what's hype. The episode closes with a lively debate about the AI-driven future of the SERP.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
In this episode, host Dr. Heidi Jannenga sits down with Steph Port for an engaging conversation on what authentic marketing really looks like for healthcare practices today. They break down the essentials of SEO, why your website is the foundation of online visibility, and how Google Business Profile can help patients find you faster. Steph and Heidi also discuss the real impact of patient reviews, how to handle negative reviews, and why a balanced marketing mix, combining social media, newsletters, and community engagement, is key to long-term success. Finally, they explore emerging digital trends, including how AI is reshaping patient engagement and online discovery. Tune in for expert insights, actionable tips, and new ideas on how to attract more patients, strengthen your reputation, and grow your practice with confidence. Learn more: https://moz.com/ https://www.webpt.com/podcast
A five-hour drive. A state tournament. A parking lot full of parents waiting to hug their crying teenagers. And a moment with my son that completely unraveled me.Today's episode isn't just a story about soccer — it's a story about business, resilience, support, and why you absolutely cannot build a meaningful life or business alone.Inside, I share: • The emotional moment that stopped me in my tracks • Why empathy matters more than achievement • The real reason entrepreneurs burn out (hint: isolation) • What every business owner needs but rarely asks for • Why masterminds and safe circles dramatically change your growth • And how to stop white-knuckling your way through the hard seasonsIf you've been feeling tired, overwhelmed, or like you're carrying your business on your own shoulders… this episode is a warm blanket, a deep breath, and a gentle nudge toward the support you deserve.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?
Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You'll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
It's that time again—Black Friday season. But before you start slashing prices or running last year's promo, let's pause.In this episode, I'm pulling back the curtain on how I went from a desperate Black Friday sale in 2020 to a strategic, community-focused tradition that drives real results—without discounting my worth.We'll talk about: ✨ How to identify your best offers (and when not to discount) ✨ Creative ways to collaborate locally and drive visibility ✨ Building long-term loyalty instead of one-day dealsPlus, I'm re-releasing my fan-favorite “Slay Your Black Friday” episode to help you put your strategy into action.Let's make this year's sale your most aligned—and profitable—yet.It's here – my most popular episode of the year!
I sat down with Cara Chatellier, the founder and creative director of Bubbly Creative, to talk about something that hits home for every small business owner, the little things. You know, those simple, doable tweaks that don't require a rebrand or a six-month strategy sprint, yet somehow manage to make your marketing sparkle. Cara calls them her “five tiny fixes,” and I couldn't wait to dig in. Cara's agency focuses on helping women-led service businesses stand out with personality and polish. Her approach is rooted in storytelling, strategy, and plenty of real-world experience. What I love about her “tiny fixes” is that they're both practical and immediately actionable, the kind of steps that give you momentum while you're building toward the big picture. Here are a few highlights from our conversation: 1. Show Your Face Cara's first piece of advice is one that makes many small business owners squirm: put yourself out there. Literally. Swap the stock photos and text-heavy posts for images of you and your team. A professional photo shoot is worth the investment, not just because it looks great, but because it builds trust. When people can see who they're working with, they're more likely to connect and buy. 2. Don't Ignore Google Business Think of your Google Business Profile as a free billboard that most folks forget to update. Add photos, post updates, and ask for client reviews. Even with AI changing how people search, Google still looks inward first. Keeping your profile fresh helps you stay visible and relevant. 3. Ask for Feedback, the Right Way Sometimes, the best marketing insights come from the people you want to reach, not the ones already on your team. Cara suggests gathering a small group from your target audience, maybe five to ten people, and asking them to look at your content, website, or social posts. No sales pitch, just honest opinions. You might be surprised by what they see that you don't. 4. Tell Your Story on Video This is the one that makes even confident entrepreneurs gulp: video. Cara swears by it because it humanizes your brand faster than any post or blog ever could. Start small, a short clip about your founder story or a behind-the-scenes look at your work. If you're nervous, use a teleprompter app or jot down a few bullet points to stay on track. And if you really can't face the camera yet, write out your story and share it with a few photos. Then revisit it every six months as a reintroduction to your audience. 5. Stay Curious (and Keep Learning) Cara's fifth tip was the one we didn't have time to cover on the show, a little mystery to encourage you to head over to Bubbly Creative and discover the rest for yourself. Trust me, it's worth it. Key Takeaways A few small tweaks can give your marketing fresh energy without overwhelming your to-do list. Personal photos and video build connection and credibility faster than any stock image ever will. Google Business is free, underused, and powerful, make it part of your content routine. Feedback from your ideal audience is marketing gold; you just have to ask. The more you share your authentic story, the more magnetic your brand becomes. If you want to dive deeper into Cara's “tiny fixes,” head over to Bubbly Creative and check out her insights. Because sometimes, it's not the sweeping overhaul that changes your business, it's the little things you finally take the time to do.
A Deep Dive Into One of the Most Powerful Local SEO Tools for Agencies and Businesses In this how-to episode of Local SEO Tactics, Bob Brennan and TJ Elder break down how to use Local Dominator, the GBP Audit tool changing the game for local SEO professionals. They walk through setup, keyword tracking, interpreting scan results, and show how to leverage its built-in features to outperform your competition. You'll also get an inside look at how Local Dominator stacks up against competitors like BrightLocal, including exclusive features such as scheduling Google Business Profile posts, responding to reviews, and saving money through introductory offers. Whether you're managing a single location or dozens of clients, this episode gives you the roadmap to make smarter decisions, track rankings more effectively, and fully harness the power of Local Dominator. What You'll Learn How to set up Local Dominator and start tracking your keywords instantly Tips for reading and interpreting scan results to guide your SEO strategy Key differences between Local Dominator and BrightLocal (and why it matters) Visit LocalDominator.io to learn more or scan the QR code in the episode to start. You can also grab a free instant Google Business Profile audit at LocalSEOTactics.com/free-gmb-audit today!
Chase Gallagher wasn't playing video games at 12. He was knocking on doors to build his lawn care hustle. A year later, he sold his dirt bike for a trailer. That relentless drive paid off: his side hustle has exploded into CMG Landscaping, a $1.5 million-a-year operation, with total ventures approaching $2 million annually.In this interview, Chase details the playbook he used to scale his home service business. He breaks down his crucial pivot: shifting from low-margin lawn mowing to high-ticket, project-based landscaping, like drainage work and hardscaping. Chase reveals his customer acquisition strategies, dominating Google Business Profile and local Facebook groups to generate a steady stream of leads.Chase also shares the sales process and communication tactics he uses to close $15,000 average-ticket jobs, highlighting the consultative approach and using design work to sell six-figure projects. He explains why entrepreneurs must invest in marketing before buying equipment and discusses his plans for a coaching platform and private equity. This is the blueprint for scaling a home service company.Takeaways:- The most critical pivot for high-level growth was shifting from low-margin, high-volume lawn mowing to high-ticket, project-based landscaping services.- Drainage work is the most profitable service, followed by large planting projects, as they are high-margin and leverage equipment efficiently.- A massive competitive advantage in home services is simply being professional: answer the phone consistently, show up on time, and provide clear communication.- To win high-ticket sales, use a consultative approach. Arrive as the expert and tell the client what they need (e.g., "You have a drainage problem here"), rather than asking them what they want.- For six-figure projects, the key is to first sell a professional design service. Clients need to see a visual representation before they will commit to a large budget.- The primary marketing focus is dominating the Google Business Profile. Having the most five-star reviews (270+) in his local area is a key driver of leads.- Local Facebook groups are a powerful and low-cost tool for customer acquisition.1 He suggests joining all local groups and having a network ready to recommend your business on posts.- New entrepreneurs should invest in marketing (like a website and Google profile) before buying expensive equipment. Secure the customers and deposits first, then acquire the tools.- Making the strategic decision to switch to online high school at 16 was a key moment, allowing him to work full-time on the business and rapidly scale revenue.- He relies heavily on high-level, in-person mentors, including entrepreneurs running $35M and $400M companies, to guide his business strategy.Tags: Home Services, Retail Goods, Lawn Care, Startup, Google Business, Side hustle, High Ticket SalesResources:Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Chase: https://www.instagram.com/chase_gallagher_/