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Summer might mean slower class counts and more beach days—but your Google visibility should still be working hard for you.In this quick, actionable episode, I'm sharing 5 simple ways to give your Google Business Profile and website a refresh that builds trust, improves SEO, and keeps new clients walking through your doors (even if your current ones are pausing for the season).Inside the episode:✅ The one photo mistake that could be costing you clicks ✅ Why your business name might be confusing Google—and how to fix it✅ What to do right now if a client says they're taking a break ✅ The review tip that boosts both SEO and conversions ✅ How to audit your website pages for maximum trust-building powerIf you want your studio to be the only option in town—this episode is your summer checklist.
In this episode of the I Do Wedding Marketing Podcast, I'm sitting down with Taylor Svetlichny of Aligned SEO. If SEO feels like a mysterious code you've never cracked, you're not alone—I'm right there with you! But Taylor breaks it all down in a way that's approachable, smart, and dare I say... fun?We dive deep into:The biggest SEO myths that are holding creative entrepreneurs and wedding pros backWhy simply blogging every week isn't enough (and how it could actually be hurting your site!)How to do keyword research that actually works—and why one small tweak in a word can make all the differenceThe truth about “near me” searches and how local SEO really worksTips for optimizing your main pages first before getting buried in blog postsHow to turn your podcast show notes and transcripts into powerful SEO contentAnd why having a Google Business Profile is non-negotiable in 2025Taylor also shares her journey from photographer to SEO pro, and why she swears by SEO for building sustainable, high-quality leads—without constantly churning out content.
Today, we're diving into a super actionable strategy to help boost your Google reviews quickly and easily. If you're a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won't want to miss this!So, what's the big news? Google now lets you create a QR code that takes your patients or customers straight to your review page—no searching, no hassle.
Have you ever wondered how some service businesses seem to dominate their local markets while others struggle to get seen? The secret might be simpler than you think – and it all starts with how you show up on Google. Today's guest breaks down what really works in local SEO, how to increase your visibility without increasing your workload, and why finding your niche might be the smartest move you can make. Bradley Benner is a leading local SEO expert and the founder of multiple businesses, including TreeCareHQ, Semantic Mastery, Semantic Links, and Semantic SEO. With over a decade of experience in agency building, lead generation, and SEO coaching, Bradley helps both business owners and marketing professionals create systems that convert clicks into clients. Why Local SEO Still Matters Even with the rise of AI-driven search, Google Maps still drives the majority of local leads – nearly 70%, according to Bradley. But most business owners aren't optimizing their Google Business Profiles the right way. From posting geo-tagged photos to writing location-specific content, Bradley shares actionable strategies that help local businesses get seen and generate results. He also emphasizes why local businesses should aim to rank in both Maps and traditional search results. It's not just about visibility – it's about building long-term authority and creating a safety net when algorithms shift. Why Niching Down Changes Everything In 2020, Bradley made a pivotal shift by focusing solely on tree service contractors – a decision that helped him streamline his processes, scale faster, and build a thriving local agency. By specializing, he was able to reuse assets, simplify his marketing, and generate predictable results for his clients. Today, his white-label SEO agencies serve other marketers looking for efficient, proven systems. Whether you're a service-based business owner or a marketing pro supporting them, this episode is packed with practical SEO insights and long-term strategy. Enjoy this episode with Bradley Benner… Soundbytes 8:20-8:34 “Just because we may have a skill like being able to know how to get stuff to rank in Google, that doesn't mean that you're going to be effective at being able to convert that skill into money – not just for yourself as the SEO professional, but for the business that you're selling that service to.” 10:14-10:34 “In 2020 I niched down. I finally decided to ignore anybody else other than tree contractors from my own local SEO agency. And boy, that was the biggest thing, the best thing I could have ever done. Because it simplified my business significantly from the workload.” Quotes “If you can build enough brand strength, you can typically rank well, even if you have terrible SEO.” “About 70% of the leads that are generated from Google Search come from maps.” “One of the most valuable things that they can do is just train their technicians to take three to five photos from a mobile device.” “AI is changing search behavior fast. If your business isn't feeding the model, you're invisible.” Links mentioned in this episode: From Our Guest Website: https://semanticmastery.com/ Connect with Bradley Benner on LinkedIn: https://www.linkedin.com/in/bradleybenner/ Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/
Send us a textInbound leads. Team trust. $125K in 7 weeks.These aren't buzzwords—they're the real results of a client who implemented the systems built by my guest, James Donovan, founder of Nine Two Media. In this episode, James breaks down the exact strategy his agency used to help a service-based firm generate $125,000 in new business in just 49 days using Google Business Profile visibility, Local Service Ads, and targeted positioning that drives results without relying on referrals or bloated retainers.But we don't stop at marketing. We dig into the leadership shifts that make that kind of scale possible—and sustainable. James shares what it took to step out of daily fulfillment, trust his team, and build the systems that allowed both his agency and his clients to grow. That's the real work—moving from operator to CEO.If you're stuck in the weeds of fulfillment or wearing every hat in your agency, this conversation will show you what's possible when systems, strategy, and leadership align. And if you're already scaling past seven figures, this is a masterclass in how to lead through systems and multiply your impact.Listen now to discover:How James helped a client generate $125K in just 7 weeks using inbound systemsWhy Google visibility is still the most underutilized lead gen lever for service-based firmsThe leadership shift required to delegate, trust, and lead at scaleWhether you're still inside the day-to-day—or already building a leadership team—this episode will challenge how you think, lead, and grow.Books Mentioned:Booked Solid: Digital Marketing Strategies That Actually Work for Accounting Firms by James DonovanThe Slight Edge by Jeff OlsonConnect with James Donovan:Looking to build predictable client acquisition systems for your B2B service firm? Connect with James Donovan at ninetwomedia.com or on LinkedIn to learn how his team helps service businesses drive inbound leads using Google visibility, Local Service Ads, and smart positioning.Support the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube
In this high-speed, insight-packed episode, Ryan shares his final decision on which field service management software he's moving to — and why Service Titan is out. He dives deep into what's working (and what's failing) in SEO, Google Business Profile issues, AI automation in home services, and the future of the garage door industry. Buckle up — this one's dense with strategy, savings, and software smarts.
Trust-building with potential clients has dramatically accelerated, requiring photographers to adapt their marketing strategies in an environment of economic anxiety and shortened attention spans. We need to be building trust in minutes, not months, as client behavior has fundamentally changed.• Clear, human-focused websites must immediately answer: who is it for, why now, and why you as the photographer• Testimonials strategically placed near pricing and about pages create trust-building touchpoints• What-to-expect videos showing your face and voice humanize the photography experience• Fast response times are critical – waiting to seem "less desperate" can cost bookings• Google Business Profile should be treated like a seasonal blog with regular updates• Highlight reviews that specifically mention last-minute bookings and positive outcomes• Show up with genuine excitement, confidence, and educational content to build trust quickly• Create a "Trust Audit" for your business covering website, social media, messaging, and Google presence• Make booking easy once trust is established – people don't want cumbersome processesJoin our Marketing Membership for just $35/month for personalized website feedback and marketing support. We're currently working on trust-building website elements, and I'm there answering questions and providing direct feedback.My Instagram
In Part 2 of our conversation about Local SEO, Darren Shaw of Whitespark returns to The Simple and Smart SEO Show to break down advanced Google Business Profile (GBP) strategies that actually move the needle. From the controversial truth about citation consistency to actionable tactics for leveraging Google reviews and optimizing your GBP for maximum visibility, Darren shares insider tips you won't find in a typical SEO blog post. Whether you're a service provider, e-commerce seller, or local business, this episode is packed with high-impact, no-fluff advice to help you dominate local search results—ethically and effectively.
Today's show is a Q&A session focused on the pet waste removal business. Erica addresses various questions submitted by listeners, providing advice on topics such as handling unscheduled visits, attracting a first client, optimizing a Google Business Profile, branching out into new services, calculating monthly pricing, comparing business management software like Jobber and Sweep and Go, managing contracts, choosing business insurance, placing yard signs, dealing with difficult yards, tracking fleet vehicles, and handling client vacation skips. She shares personal experiences and recommendations throughout the discussion. Scoop Con 2025 (May 23-24, 2025) https://scoopcon.com/ Comments and Questions are welcome. Send to: thescooppodcast22@gmail.com
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsReviews for schools are going away.Q&A feature is being removed.Meta keywords impact ranking!?What should I do if my Phone number verification code won't go through?How do I know why my verification was taken away if Google won't tell me?If I've switched from brick and mortar to service area business, is it safe to hide my address on my GBP?How can you tell if a review is not within guidelines?How do I get reviews to show up on my GBP?Is reverification being triggered because of making changes on a new account?How do I get hours to show for another department without having to click on “more hours”?Is there a fix for things showing up as obsolete when requesting access through the agency dashboard?How do I create a successful GBP post?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
This week, I'm inviting you behind the curtain for a very real, very personal episode.As we officially wrap our 16th season at the studio, I'm sharing the 16 most powerful lessons I've learned from running a brick-and-mortar business—from the early hustle days to the now. The mistakes, the mindset shifts, the marketing wins, and the moments that changed everything.Inside this episode: ✨ Why hiring before you're ready might be the smartest move you make ✨ The onboarding experience your clients are craving (and how to create it) ✨ What happens when you stop trying to do it all yourself ✨ How to build trust in a world that's short on it ✨ And why your success line might not be what you thought it wasIf you're a studio owner who's ever felt the highs and lows of this business, this one's for you. Whether you're on year 1 or year 21, I hope you walk away feeling seen, inspired, and fired up for what's next.
Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area.Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments.The big question is—how do you make your clinic show up in those results?Let's break it down.
Do Online Directories Still Matter for Law Firms?Ready to stop leaving clients on the table? This eye-opening episode tackles the overlooked power of online directories for law firms in today's digital landscape. While many attorneys dismiss directories as outdated marketing tools, we reveal why they remain critical components of your visibility strategy—even in the age of AI.Discover the "Local Trinity" of law firm SEO: your website, Google Business Profile, and directory presence. We break down how these three pillars work together to establish your digital authority and why directories continue to show up prominently in search results—often ranking above actual law firm websites.Cut PPC Costs Instantly (Free E-Book)Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show
Ready to break free from the social media hamster wheel? This eye-opening episode tackles the uncomfortable truth about social media marketing for design professionals. Maria delivers a refreshing perspective that will transform how you approach your digital presence.For years, designers have been chasing viral moments and follower counts, hoping to attract high-profile clients, television opportunities, or magazine features. But this approach fundamentally misunderstands how business development actually works in the design industry. When you examine the data, the disconnect becomes clear – even if you achieve that coveted viral moment, your content reaches geographical locations where you don't even offer services.We dive into what potential clients are actually doing before they contact you. With 82% of consumer research happening before the first phone call, your digital presence matters – but not in the way you might think. Your website, Google Business Profile, and social accounts serve as validation of your expertise, not primary marketing channels. This distinction changes everything about how you should approach content creation.The numbers don't lie. Current organic reach statistics reveal the harsh reality: Facebook (2.2%), Instagram (9.4%), LinkedIn (5.3%), and Twitter (3.6%). This means the vast majority of your followers never see your posts unless you pay to promote them. We outline a simplified content strategy that respects your time while still providing the social proof potential clients seek.Ready to transform your relationship with social media? Join us for this perspective-shifting conversation that will free you from digital overwhelm and help you create a sustainable, effective online presence that actually supports your business goals. Don't miss our follow-up episode where Jason dives deeper into optimizing your digital marketing approach!If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-140-How-to-break-up-with-social-mediaTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
In this episode, Jeff welcomes back TJ Todd, founder of Studio490, to discuss the critical aspects of digital marketing, particularly focusing on local SEO. They explore the importance of maintaining a Google Business Profile, effective on-page SEO strategies, the challenges of content creation, and the emerging trend of zero-click searches. The conversation emphasizes the need for consistency in SEO efforts and the value of creating relevant, high-quality content to engage potential customers.Key Topics:Local SEO for small businessesManaging Google Business ProfilesOn-page SEO Content creation Quality over quantity.AI & GoogleAlgorithms & SEO strategiesStudio490(704) 948-1587---------------------------------------------------------------------------------------The Best of LKNhttps://thebestoflkn.com/Hosted by:Jeff HammReal Estate BrokerCharlotte & Lake Norman (NC)https://lknreal.com/Support the show
In this episode, we're talking about one of the most overlooked yet essential tools for church outreach today: search engine optimization (SEO) and making the most of Google. Whether you're a pastor, church administrator, or volunteer managing your church's website, this conversation will equip you with practical strategies to ensure your church is found by the people who are looking for it. Every day, people in your community are searching online for answers—some are seeking a place to worship, others are looking for hope, community, or help. But if your church doesn't show up when they search, you're missing a major opportunity to connect with them. That's where SEO comes in. It's not about gaming the system or marketing gimmicks—it's about being present where people are already looking. We'll walk through what SEO actually is (in plain English), how Google ranks websites, and the top things you can do today to make your church website more visible online. You'll learn about the importance of keywords, how to write content that Google recognizes and people appreciate, and why updating your church's Google Business Profile might be the most important five minutes you spend this week. We'll also touch on how to make your sermons, events, and blog posts easier to find—and how small things like page speed, mobile-friendliness, and simple URLs can make a big difference. Our goal isn't to turn your church into a tech startup—it's to help faithful churches reach real people with the Gospel by stewarding the tools that are already at our fingertips. This episode is packed with tips, examples, and encouragement to take small, consistent steps toward making your church more discoverable. If you've ever wondered why your church isn't appearing in search results, how to bring more people to your site, or what Google actually wants from your content, this episode is for you. The harvest is plentiful—even online—and the tools are in your hands. Let's use them wisely. The Lutheran Church in a Digital Age: SEO, Outreach, and Mission blog post Mt. Calvary Lutheran Church, Lititz, PA ----more---- Host: Fr. Jason Braaten Special Guest: Mr. Michael Usner ----more---- Become a Patron! You can subscribe to the Journal here: https://www.gottesdienst.org/subscribe/ You can read the Gottesblog here: https://www.gottesdienst.org/gottesblog/ You can support Gottesdienst here: https://www.gottesdienst.org/make-a-donation/ As always, we, at The Gottesdienst Crowd, would be honored if you would Subscribe, Rate, and Review. Thanks for listening and thanks for your support.
Overview Want to know why some contractors dominate local search while others don't even show up? In this episode of the CGN Podcast, we sit down with CGN's SEO Manager, Stephanie, to walk you through how to optimize your Google Business Profile (formerly Google My Business) and turn it into a lead-generating machine. From avoiding common mistakes that lead to suspension, to learning how to rank in Google Maps, this episode is packed with actionable steps for contractors serious about growing their local presence online. Episode Highlights What is a Google Business Profile (GBP) and why it matters for contractors The difference between local SEO and traditional SEO The exact checklist CGN uses to audit client profiles How to properly set up NAP (Name, Address, Phone Number) consistency Photo and video best practices to boost conversions How to use posts, reviews, and core service offerings to improve ranking Troubleshooting common issues like duplicate listings and account suspensions Advanced tips for expanding visibility using business hours and insights Key Takeaways GBP is your digital storefront—often the potential clients' first impression of your business. You should aim to have 2–5 well-defined core offerings on your profile, not an overwhelming list of everything you do. Posting weekly, uploading high-quality photos, and responding to all reviews (good and bad) significantly helps local SEO. Extend your business hours if available—it can help you rank during off-hours searches. Use Google Business Insights to monitor clicks, calls, and profile views—it's free and powerful. Book your GBP Audit with Stephanie! https://www.contractorgrowthnetwork.com/contact/
In this value-packed episode of the Simple and Smart SEO Show, host
Digital marketing strategies need diversity beyond Google Local Service Ads to create sustainable business growth for home inspectors. Marketing expert Jason Bowings shares practical advice for building multiple lead sources when the "golden goose" of Google Guaranteed starts producing fewer eggs.• Google Local Service Ads (GLSA) has changed from a golden opportunity to just one piece of a comprehensive strategy• Never rely on a single marketing channel – diversification protects against algorithm changes and market shifts • Optimize your Google Business Profile by maintaining consistent NAP, answering common questions, and uploading weekly photos• Service-based businesses should not display their address on Google Business Profile to avoid account suspension• Reviews dramatically impact visibility – competitors with hundreds of reviews will outrank those with only a few• Free platforms like Yelp, Nextdoor and industry directories provide incremental gains that add up significantly• Track your marketing data including cost per lead, cost per acquisition, and average sale value• For struggling GLSA campaigns, adjust ad schedules, manually change bid amounts, and monitor impression percentages• Use AI tools like ChatGPT to help interpret Google Analytics data and identify marketing opportunities• Small consistent gains across multiple platforms ultimately create substantial business growthIf you have any marketing questions, reach out to us at info@inspectortoolbelt.com or check out Inspector Toolbelt's all-in-one scheduling and report writing app at inspectortoolbelt.com.Check out our home inspection app at www.inspectortoolbelt.comNeed a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.
You can have a steady stream of clients, even from referrals, and still be invisible online - even from people who live in the same area. That's the hidden trap many service providers fall into - and it's exactly what we unpack in this special video edition of the podcast.Kathy C sits down with Mary Beaton to conduct a live marketing review of Mary's website and Google Business Profile. Mary runs a successful payroll service business, Performance Payroll, but she wasn't showing up in search results, especially for local people - and wanted to know why.Here's the thing... your website is like a storefront on a busy street. It has one main job - to convert walkers going by the store into clients. The same as website vistiors should be converting into clients. But if the sign on your store is vague, the door is hard to find, and the hours aren't listed, how will anyone know to walk in? Mary's online presence was missing the basics - and that was quietly costing her client opportunities.In this episode, which is also available on YouTube with the video showing what we were checking... Kathy reveals the simple fixes every local service business needs: clear messaging, SEO foundations, and the tools that help your website actually work.Listen in to learn: • The 3 backend website mistakes most service businesses make • Tips to optimize your Google Business Profile to get found locally • Why messaging clarity matters more than ever • What payroll and private practice websites have in commonWatch the full video or read the detailed show notes here:
Today's episode is a little different—but oh-so-important. Because as business owners, parents, and partners, we don't just want to show up… we want to perform at our best. And that means having the energy, clarity, and stamina to do it all—without burning out.Enter: peptides.I'm sitting down with a special guest — Andrea Olson, a deeply knowledgeable rep who knows these products inside and out. She's helped dozens of clients (including me!) feel more energized, focused, and supported in their wellness journey. She's a user, an advocate, and someone who truly gets the pressure high-performing women face when trying to do all the things.Whether you've heard the buzz around peptides or have no idea what they are, this conversation will leave you curious, inspired, and maybe even ready to try something new.
Is your online presence attracting or repelling clients? Scott Vancea, a tech veteran and co-founder of Optimize5, sits down with us to reveal the crucial steps real estate pros are missing online. In this episode, we unpack the shocking truth about how agents are failing their online presence and missing out on crucial leads. Learn the simple, often free steps you can take today to dominate local search and build a reputation that attracts clients like a magnet. Exposing the common mistakes, reveal the overlooked opportunities, and deliver actionable strategies to transform your online brand and skyrocket your business. Connect with Scott on - LinkedIn. Learn more about Optimize5 on - Facebook - Instagram - LinkedIn - TikTok - YouTube and online at optimize5.com. Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod This podcast is produced by Two Brothers Creative.
In this eye-opening episode, Ryan breaks down one of the most frustrating issues plaguing home service pros today—Google Business Profile (GBP) verification, suspensions, and spam manipulation. After watching a newly released interview with a Google product manager, he shares his take—the good, the bad, and the gaslight-y—and explains what's really going on behind the scenes.
AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it's here and here to stay, so go on and embrace it. And, trust us, it's easier than you think. In this popular episode replay, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.We'll discuss:How to supercharge your creativity with AI assistanceThe evolution of writing tools from basic grammar checks to advanced assistantsPractical tips to elevate your content and stand out from the crowdThe art of balancing AI power with human creativityDon't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.
The sun's out... and if you're a studio owner, you know what that often means:Enrollment slows down. Buyers get flaky. Cash flow feels tighter than ever.But here's the deal—your buyer hasn't disappeared. They've just changed. They're more hesitant, more distracted, and waiting until the very last minute to commit.If you're feeling the summer slump sneaking in, today's episode is your game plan for getting ahead of it.Inside, I'm sharing: ✨ Why buyers are stalling—and what to do right now ✨ Smart ways to create urgency without feeling pushy or desperate ✨ How flyers, text messages, and other simple systems can outperform email alone ✨ Why making your buying process Amazon-easy could be your summer secret weaponPLUS — I've got a free gift for you: "40+ Places to Promote Your Studio for Free" Because visibility = enrollments. And it costs you nothing but a little action.
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comSign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/Oops I did it again! I don't mean to have such lengthy episodes, but here we are again :)I'm sharing many of my favorite tech tools that cam help market your travel business. Technology helps you save time, stay organized, automate processes, and make informed decisions based on data - all while giving you a competitive advantage in today's digital world. I'll walk you through essential tools for gaining visibility (like Google Business Profile and Calendly), connecting with clients (through email platforms like MailerLite and social media schedulers), and converting prospects into paying customers. Whether you're just starting out or looking to streamline your existing systems, these affordable tech solutions will help you work smarter, not harder.Questions this episode answers:What technology tools are essential for travel business marketing?Which email marketing platforms work best for travel businesses?What free and paid marketing technology solutions are available for travel entrepreneurs?How do CRM systems benefit travel agencies and independent advisors?Which social media tools help travel businesses increase their visibility online?What technology can improve client relationships and booking conversions for travel advisors?Which scheduling tools are most effective for travel business consultations?---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Learn five advanced strategies to boost your Google Business Profile listing and help your clinic stand out from competitors, focusing on tactics that most businesses overlook. [
Let''s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection.Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using. Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law.If you're serious about local rankings and better LSA results, this is your next move. Get access to 100s of video trainings and templates for agencies for $199: https://theblueprint.training
Think making more money means hustling for more clients? Think again.
Ever wondered how to get your flower farm to show up on the first page of Google? In this episode, Jenny chats with SEO consultant Julia from Homegrown Reach, who specializes in helping agriculture and horticulture businesses boost their visibility online. They break down what SEO (search engine optimization) actually is, why it matters for local flower farmers, and the small but mighty changes you can make to help your customers find you organically—without paying for ads. Julia shares beginner-friendly tips like how to structure your website, why having clear location info matters, how to use keywords effectively, and why tools like Google Business Profile, Google Analytics, and Google Search Console are total game-changers. Whether you're brand new to SEO or just looking to refine your site, this episode is full of approachable advice and real-life examples specific to the flower farming world. Want your flower farm to be found by more local customers? This episode is your roadmap to making sure your farm stands out online.Find Julia from Homegrown Reach online: Website: https://www.homegrownreach.com Instagram: @homegrownreach Resources for Creative Entrepreneurs: Julia Renee Consulting Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com
Mary Ellen O'Connor, founder of O'Connor Law, PLLC, joins us to discuss how she hires, retains, and works with remote team members. This episode and the next several will feature PILMMA speakers in our “Spotlight on PILMMA” podcast series. Mary Ellen also covers what she is looking forward to the most at PILMMA Super Summit 2025! Visit Mary Ellen online here: https://www.nyworkerslaw.com/our-team/mary-ellen-oconnor/. We'll be at PILMMA Super Summit 2025: https://optimizemyfirm.com/pilmma-2025/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. When it comes to SEO, we have long known that you need to hire the best of the best in order to move the needle. As it so happens, the best of the best didn't all decide to move to Raleigh, North Carolina, so we hire remotely. Our web developers in Texas, our Google Business Profile expert is in Ohio, and we have writers in a handful of additional states. That way, we can source the right talent for the job. The same is true in the legal field. In order to best serve your clients, as well as your operational needs, you might You might need to look beyond your own hometown for the right professionals. Continuing our Spotlight on PILMMA series, Mary Ellen O'Connor of O'Connor Law in New York joins us today to share some insights on remote hiring, her presentation topic at the upcoming PILMMA conference. Thank you so much for joining us today. Mary Ellen Oh, thank you so much for having me, Lindsey. I really appreciate it. Lindsey Well, tell us a bit about yourself and about your practice. Mary Ellen So I am the owner of O'Connor Law, and we've been in business for almost 16 years now, and we represent injured workers in the state of New York. When they're injured on the job, we have five attorneys and a support staff of 25. So we've been growing particularly fast over the past four or five years, and it's mostly due to remote work. Lindsey Well, and with that sustained growth and, you know, exponential growth over the past several years, getting the right people in place to... scaffold that growth and make sure that your operations are supported is necessary if you want to be able to build out and continue to grow long term. And so clearly, you know, as you said, you have hired remotely. Why do you consider remote hiring to be necessary in this situation? Mary Ellen So I think that remote hiring provides you with not just the opportunity to open up the market to the best and the brightest, but also, from my own experience, I actually started working in 2005. So back when remote work was sort of, you know, not a non thing. And I remember when I got hired and they told me I could work remotely, I didn't actually believe them. So, you know, I know that when the CEO of the insurance company said to me, hey, why are you on calendar next week on September 7th? It's the first day of school, don't you have children? And I said, yeah. Yes, I've only been here three weeks. I don't have any time to take. And he's like, well, work from home that day. So I was like, I'm not allowed. I'm still on the six-month probation. And he was like, I'm the CEO. I just said to work from home. And it started a relationship with someone that had my full dedication because it provided me with an opportunity to never really have to give up being a mother and or being an attorney. Now, you really can't have it all. But this was the best of both worlds where I could work from home, pop in for that 15-minute pumpkin story that they needed to read and then run back home and not miss work and not miss the event. So being afforded that opportunity also then gave me a dedicati...
Edge of the Web - An SEO Podcast for Today's Digital Marketer
SEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google's role as a utility and its evolving platforms. Focusing on the European search experience, the discussion also revolves around AI's role in modifying search results, and local service ads' impact on user behavior. The talk also touches on how changes in Google's algorithm and business model are propelling a significant decline in traditional website traffic. The guests from Near Media provide expert insights on how businesses can adapt by enhancing the visibility of their services via structured content that appeals directly to these AI-driven formats. Greg, Mike, and David share their perspectives on AI's potential to redefine consumer interactions with search platforms and marketing methods, while also highlighting the importance of direct customer relationships and authentic experiences. Key Segments: [00:06:51] EU Tech Regulation and Google's Search Impact [00:10:30] Local SEO and Zero-Click Evolution [00:13:07] EDGE of the Web Title Sponsor: Site Strategics [00:14:00] Impact of Google Local Service Ads [00:17:00] Hotel Ads: Monetization Strategy Insights [00:20:40] Google Tests Enhanced AI Search Feature [00:25:31] Enhancing Local Conversion Strategies [00:29:07] Understanding User Intent in AI [00:32:22] AI's Concierge Era: Worth the Shift? [00:35:57] Tailoring Business Model to Audience Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site Follow Our Guests: Mike Blumenthal: X: @mblumenthal LinkedIn: https://www.linkedin.com/in/mblumenthal/ BlueSky: @mikeblumenthal.bsky.social Greg Sterling LinkedIn: https://www.linkedin.com/in/gregsterling/ David Mihm LinkedIn: https://linkedin.com/in/davidmihm Resources https://www.nearmedia.co/dma/google-preliminary-non-compliance-6-5/ https://www.nearmedia.co/dma/google-dma-compliance-2025-03/ https://www.nearmedia.co/dma/eu-home-services-search-behavior/ https://www.nearmedia.co/googles-2nd-local-pack-in-the-eu/ https://www.nearmedia.co/eu-home-services-search-behavior/
What makes your clinic visible in local searches? It's a question that haunts many healthcare providers struggling to attract new patients online. The answer lies in understanding the complex signals that influence local search rankings – signals that vary dramatically depending on your location, specialty, and competition.Diving deep into the world of local SEO, we explore the critical differences between ranking in the Google Map Pack and the localized organic results below it.Episode Webpage & Shownotes: https://propelyourcompany.com/local-seo-what-influences-local-visibility/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training
Ever feel like your kids—or your customers—just don't listen? In this episode, I'm sharing the #1 parenting tip that's helped me stay consistent with my five kids (yes, five!), and how that very same principle applies to your Google Business Profile.I dive into:A real-life parenting moment (and why dishes matter)The power of consistency in parenting and in businessWhy inconsistent info online is costing you customersA quick task to clean up your online presence todaySo whether you're raising little or big humans or building your business (or both), this one's for you.Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.Love today's podcast?
Send us a textDigital marketing frustrates many contractors, but what if the secret isn't finding the perfect channel—but creating a powerful strategy where everything works together? Tim Brown, CEO of Hook Agency, joins Crystal to unpack what truly makes digital marketing work for home service businesses. Unlike marketers who guard their "secret sauce," Tim shares candidly about SEO challenges in the age of AI, why most contractors struggle with online presence, and how small businesses can compete against industry giants.The conversation takes a fascinating turn when Tim explains why a strong brand multiplies the effectiveness of every marketing dollar you spend. "If you're more memorable and distinct, every single piece of marketing you put out will have a higher ROI," he says. This isn't just about logos—it's about infusing your reputation into symbols customers immediately recognize when they need you.For contractors feeling overwhelmed by marketing options, Tim provides a clear starting point: master your Google Business Profile before expanding to other channels. The strategy is refreshingly simple yet powerful: "Every homeowner is going to review me. I'm going to figure out how to get every homeowner to review me." Companies following this approach often surpass established competitors who neglect this fundamental step.Beyond tactics, Tim shares candid insights from scaling his own agency, including the challenges of building culture and the "law of the lid"—recognizing that a company's growth is limited by its leader's personal development. These lessons provide valuable perspective for contractors navigating their own growth journeys.Ready to transform your approach to digital marketing? Listen now and discover how to create marketing momentum that competitors can't match. The difference isn't just what you do—it's how strategically you combine all your marketing elements to build an unstoppable presence.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!
We explore the concept of an "SEO insider's inbox," sharing noteworthy updates from Google and discussing digital ownership strategies for content creators.In this episode:Google Business Profile emails reminding owners to follow policiesIntroduction of Google's experimental AI modeBuilding content on YouTube vs your own siteHow building your presence on "rented ground" (social platforms) creates vulnerabilityReal experience with Google Business Profile suspensionImprovements in Google's appeal processPrevalence of SEO spam emails offering SEO servicesStay tuned for a follow-up episode where we'll document the entire Google Business Profile appeal process and timeline. ---Meredith's Husbandhttps://www.meredithshusband.com
Today, we're diving into a question that could be costing you serious rankings and revenue: Are extra Google listings hurting your visibility? You might think that more listings mean more opportunities to show up in search results.But in reality, those additional profiles could be doing more harm than good.Stick with me as I break down how Google's ranking filter works, how to tell if this issue is affecting you, and what to do to fix it.Epsiode Webpage & Shownotes: https://propelyourcompany.com/are-extra-google-business-listings-hurting-your-rankings/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training
Google for Law Firms in 2025: What Actually WorksGoogle remains the heavyweight champion of law firm marketing in 2025, but the strategies that worked previously are now becoming obsolete as AI-driven results fundamentally change how potential clients find attorneys. We explore what's actually driving leads and visibility for law firms today, from AI-optimized content to Local Service Ads, and provide actionable steps to stay ahead of competitors.• Google now actively generates answers using AI rather than just pulling from web pages• Zero-click searches are rising as Google answers questions directly on the results page• Google Business Profile has evolved from simple listing to full lead generation platform• AI-friendly content should address specific questions potential clients are askingCut PPC Costs Instantly (Free E-Book)Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show
We've all done it—Googled ourselves or our businesses, only to find something outdated, inaccurate, or just plain wrong. And the scary part? Most people believe whatever Google tells them. If Google says you're permanently closed (even when your business is booming), potential customers won't bother double-checking. They'll just move on. That's why it's so important to take control of what Google says about you. I sat down with Andrew Laws founder of Yeseo, to talk about how business owners can make sure Google gets it right—because if we don't do it, who will? So how do you do that? Andrew Suggested: Google Isn't Always Right – While we rely on Google for information, even Google admits its results aren't always accurate. This means businesses need to take control of their own online presence. Claiming & Maintaining Your Google Business Profile Matters – Business owners can significantly improve how their company appears online by ensuring their Google Business Profile is up-to-date and consistent across all platforms. Consistency Is Key – Small variations in how your business name, address, and phone number (NAP) appear online can confuse Google's algorithm, making it harder for customers to find you. Engagement Builds Trust – Regularly updating your profile, responding to reviews (good and bad), and keeping business details accurate helps Google and potential customers see you as a reliable business. Respond to Reviews – Whether they're glowing or grumpy, replying to reviews signals to both Google and potential customers that you're engaged and trustworthy. Download the Google Business App – It makes updating your profile easy, plus Google will prompt you to keep your information fresh. Audit Your Online Presence Regularly – Don't assume Google will always get it right. If something looks off, fix it before it costs you business.
Verifying your Google Business Profile (GBP) is more important—and more complicated—than ever in 2025. In this episode we walk you through the exact steps to get your business verified, with a deep dive into the most common method: video verification. You'll learn how to showcase your location, prove you manage your business, and avoid the most common mistakes that lead to rejection.Whether you're setting up a new business profile or recovering from a failed attempt, these practical tips will help you get through the process quickly and smoothly—no guesswork needed.Resources mentioned include:Google's official verification guide
Feeling frustrated that your Google Business Profile still isn't ranking—even after optimizing everything? In this episode, Emmet sits down with James Kuck, SEO Lead at HIP Creative, to unpack what's really working in local SEO for dental practices. They dive into Google Business Profile hacks, the power of proximity, how reviews impact your rankings, and why answering the phone might be your best marketing move. If you're ready to turn clicks into new patients and optimize every lead, this one's for you.
Your Google profile is the digital storefront for your small business. Learn quick, powerful ways to optimize it and start showing up in more local searches—without spending a dime. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Want more clicks, customers, and credibility? It's time to level up your Google Business Profile—starting with your photos. In this short and powerful episode, I'll walk you through exactly how to use photos to build trust, boost SEO, and become the no-brainer choice in your community.You'll learn: ✅ What types of photos to upload (and what most business owners miss) ✅ The #1 mistake people make with Google updates ✅ How to use geo-tagging to get found by more local customers ✅ My go-to strategy for keeping your listing fresh and optimized
The number one question we're asked is, “How do I improve my website's position online?” It's a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we'll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it! In this episode, we'll go over:Some SEO basicsWhy organic website traffic is importantThe three critical parts of SEOWhy keywords, target audience, and user experience are important Google Business Profile (formerly Google My Business) And, more!Are you ready to propel your practice? Let's do it!Episode Webpage - https://propelyourcompany.com/improve-clinics-website-position/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training
Are You Missing Out on Local SEO? Create a Referral Program That Drives BusinessSpring cleaning isn't just for your closets—it's time to freshen up your marketing strategy, too! And if you're not intentionally using referrals to drive your local SEO, you're leaving money on the table.Referrals are the easiest, warmest leads you'll ever get, but hoping for them isn't a strategy. You need a system that turns happy customers into your biggest brand ambassadors—online and offline.In this episode, we're diving into: ✨ How to build a referral program that actually works (without feeling pushy). ✨ The secret weapon for local SEO (hint: Google Reviews = public word-of-mouth). ✨ Easy ways to track & reward referrals—so customers keep spreading the love. ✨ Why referrals + SEO are a cash-flow GOLDMINE for brick-and-mortar businesses.This isn't just about getting more customers—it's about creating a business that grows effortlessly. Ready to make it happen? Hit play now!
Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
If you're searching for expert insights on local SEO for home service businesses, this episode with Daniel Molina is your go-to resource. Daniel, CEO of Red Palm, specializes in helping trades and service providers like plumbers, HVAC techs, and contractors succeed online with smart, sustainable strategies.In this conversation, we dive deep into the exact tactics you need to rank locally and build a memorable brand. Whether you're a plumber, roofer, electrician, or HVAC pro, Daniel breaks down how to get seen in Google's map pack and convert local searchers into paying customers.You'll learn how to avoid common pitfalls, how to use bold branding and content marketing to build trust, and how to optimize your Google Business Profile the right way. We also discuss the role of AI tools for small business marketing, the importance of Facebook and Instagram ads for local business, and why search engine optimization still matters in an AI-first world.This episode is packed with solutions for business owners asking:How do I stand out in a crowded local market?Why isn't my website ranking in Google?What does a winning local SEO strategy actually look like today?Which platforms should I focus on for brand awareness and lead generation?Daniel Molina brings real-world experience from working with hundreds of service-based businesses, offering valuable advice tailored to your needs.#LocalSEO #HomeServiceMarketing #DanielMolina #DigitalMarketingForContractors #SearchEngineOptimization #SEOForPlumbers #ContentMarketing #HomeServicesLeadGen #RedPalmMarketing #SmallBusinessMarketing #LocalBusinessSEO #ContractorMarketing #AIInMarketingDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdClick here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdEnhance your productions through Descript (affiliate): https://get.descript.com/gaei637mutikCheck out TubeBuddy, the all-in-one platform that helps you grow and scale your YouTube channel (affiliate): https://www.tubebuddy.com/pricing?a=FinancialFreedomPodcastClick here to check out our Amazon product of the day (affiliate): https://amzn.to/3ZLseCCWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-onlineClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow us on Threads: https://www.threads.net/@thereal_drchrislooFollow us on TikTok: https://www.tiktok.com/@drchrisloomddphdFollow our Blog: https://www.drchrisloomdphd.com/blogFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphdSubscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025
Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.They cover how to set up LSA, key verification steps, and ways to optimize a shop's Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.AppFueled makes marketing easy. It's a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don't wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Google Local Service AdsAutoOps - Scheduling Tools for Auto ShopsThe Google GuaranteeGoogle ScreenedKeywords in Reviews – Adding Fuel to the FireShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.Overview of Google Local Services Ads (00:02:53) Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.Historical Context of Local Services Ads (00:03:25) Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.Current Availability and Limitations (00:04:38) Hallie details the current state of Local Services Ads for tire shops and their limited availability.Cost Structure of Local Services Ads (00:05:34) Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.Lead Generation Process (00:07:44) Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.Ongoing Maintenance of Ads (00:08:31) Discussion on the necessity of monitoring and rating leads to optimize the ad performance.Success Stories from Beta Testing (00:10:55) Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.Lead Cost Insights (00:11:39) Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair...
Running a brick-and-mortar business means juggling all the things—marketing, sales, customer service… oh, and actually delivering your products and services like a boss. But what if you didn't have to do it all alone? Enter brand ambassadors—your secret weapon for getting your biz in front of more people without adding to your already overflowing to-do list.In this episode, we're breaking down three game-changing ways to use brand ambassadors to grow your local business (without cringing at the word "influencer"). Whether it's showcasing loyal customers, partnering with a community rockstar, or tapping into local networks like your chamber of commerce—this is a strategy you don't want to sleep on. Plus, I've got a free Brand Ambassador Checklist so you can take action right away. Ready to work smarter, not harder? Hit play!
Many therapists pour hours into social media posts, cold outreach, and networking, hoping to attract new clients. But what if there was a more direct path to getting found? In this episode, Jessica shares how she ditched the endless content grind and unlocked the true power of Google. By optimizing her website and Google Business Profile, she became the first choice for clients searching for therapists in her area—without spending a dime on ads or social media trends. From SEO strategies that actually work to creating a website that converts visitors into paying clients, Jessica breaks down the essential steps to ensuring potential clients find you—not the therapist down the street. If you're tired of chasing clients and ready to let them come to you, this episode is your roadmap. Tune in now and take control of your online presence! Resources Mentioned In This Episode Read the full show notes here Use the promo code "GORDON" to get 2 months of Therapy Notes free Website Design Packages from Inflow Google Ads for Therapists Start Consulting with Gordon The PsychCraft Network The Practice of Therapy Community Mental Health Wear TN Meet Jessica Harris Jessica Harris is an LCSW and business coach for therapists growing a private pay practice. After building a thriving private pay group practice—where she hired six therapists and consistently attracted 5-10 full-fee clients weekly—Jessica sold her therapy practice to focus solely on empowering other therapists to get cash pay clients. She now dedicates herself to coaching therapists through her 12-week program, designed to help therapists simplify marketing and fill their caseload with cash pay clients. Jessica is on a mission to help therapists everywhere create financial abundance and achieve their dream lives while making a meaningful impact in the world. Website Facebook Instagram Book Your Therapist Private Pay Accelerator No-Cost Consult Call Now