Podcasts about google business profile

Real estate SEO can bring your hottest motivated seller leads without more ad spend. In this episode, I sit down with Greg Berney, a Joe Homebuyer franchisee who built nearly a $2M real estate business while still protecting his family time and building a strong team culture. Greg breaks down how SEO, Google Business Profile updates, geo-tagged photos, and a disciplined review process helped him create a 10X+ return from organic marketing. We also get into the systems, mindset, and community support that helped him go from wearing every hat to building a business with more freedom and leverage. --------------------- Quotes: - “SEO is the tree you wish you planted years ago—but once it takes root, it compounds into the hottest leads in your market.” - “Freedom doesn't happen after you hit the next revenue goal. It happens when you build your business with intention from the start.” --------------------- Chapters: 0:00 Intro: $2M Revenue, Strong Family Life & Franchisee of the Year 2:51 The Unexpected Path Into Real Estate Investing 6:05 The Community Advantage That Accelerated Growth 9:01 Why Most Entrepreneurs Never Achieve Real Freedom 11:31 The Lead Generation System Behind Greg's Growth 15:16 The SEO Strategy Generating 10X Returns 17:17 How Google Reviews Turn Into More Deals 28:44 Scaling From $200K to $2M Without Burning Out 33:40 The Mindset Shift That Changes Everything --------------------- ➨Our Evergreen Marketing Podcast: https://plnk.to/Carrot ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform. ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Favour Obasi-ike, MBA, MS breaks down the anatomy of a business website. He explains that owning a domain, hosting, and a mailbox are just the starting points; maintaining a website is like maintaining a house. Favour details the risks of platform lock-in (like the migration challenges with Squarespace and Bluehost) and emphasizes the importance of a standalone FAQ page to boost search impressions. He provides a checklist for website owners, covering image compression, canonical tags, and critical integrations like Google Search Console and Bing Webmaster Tools.>>

Summer can be a slower season for many clinics, making it the perfect time to work on the marketing tasks that often get pushed aside during busier months.In this episode, we'll cover seven practical marketing updates clinic owners should make before fall arrives. From refreshing your Google Business Profile and improving your website content to planning blog topics and reviewing your SEO performance, these are the same types of improvements that can help clinics finish the year stronger than they started it.Whether you're a chiropractor, physical therapist, acupuncturist, med spa owner, or another healthcare provider, this episode will help you make the most of the second half of the year.⭐Episode webpage and show notes: https://propelyourcompany.com/mid-year-marketing-moves-every-clinic-should-make/

In this episode of It's The Bottom Line that Matters, Jennifer R Glass and Patricia Reszetylo continue their series on The New Local: How Hyper Local Positioning Can Out-Perform National Marketing, this time focusing on short-form video and contests as practical tools for local business growth.The conversation starts with short-form video and why it can be so useful for local businesses that want more visibility without needing a national-scale campaign or a massive production budget. Jennifer and Patricia talk about the value of showing what is already happening inside the business, including behind-the-scenes moments, product arrivals, team activity, customer-facing experiences, and the small details that help people feel more connected to the business before they ever walk through the door.They also discuss how short-form video can support a Google Business Profile, which is often one of the first places a potential customer sees a local business. Posting photos and videos there can help make the business feel active, current, and worth paying attention to. Rather than treating video as something that only belongs on TikTok, YouTube Shorts, Facebook, or Instagram, this episode looks at video as a practical visibility asset that can be used wherever local prospects are already looking.Jennifer and Patricia also get into the importance of authenticity. Local business video does not have to be perfectly polished to work. In many cases, the more useful and believable content comes from real moments: a product being opened, a chef preparing something interesting, a team member explaining a process, or a business owner documenting part of the company's story. Planned content still matters, but so does capturing the moments that make a business distinctive.The episode then shifts into contests and how they can be used to create participation, referrals, and local buzz. Jennifer and Patricia discuss why a contest needs to be relevant to the business and interesting to the people the business wants to attract. A generic giveaway may get attention for a moment, but a well-designed contest can create more meaningful engagement, especially when it connects to other local businesses, encourages people to participate in the community, or gives customers a reason to talk about the business with others.From behind-the-scenes video and Google Business Profile updates to partnership-driven contests and scavenger-hunt-style promotions, this episode gives local business owners practical ideas for becoming more visible, more memorable, and more engaging in their own market.Topics covered include: local marketing, hyper-local marketing, hyper local positioning, short-form video, video marketing, local business marketing, small business marketing, contests, business contests, social media marketing, Google Business Profile, local SEO, behind-the-scenes video, business storytelling, customer engagement, small business growth, local visibility, community marketing, restaurant marketing, content marketing, video content, social media contests, business differentiation, customer attraction, brand awareness, local business promotion, referral marketing, authentic marketing, organic content, business visibility, Fathom AI NotetakerAbout your hosts: Jennifer R Glass is the lead host of It's The Bottom Line that Matters. In this episode, she brings a practical marketing perspective to local business growth, especially around Google Business Profile visibility, short-form video, contests, and ways businesses can create more engagement through useful, relevant marketing.Patricia Reszetylo is a recurring host of It's The Bottom Line that Matters. In this episode, she shares ideas from her own business-building experience, including how behind-the-scenes video, authentic content, unique local stories, and creative contest structures can help a business stand out in its own market.

What actually drives more rentals today? In this AI generated episode of The Storage Marketplace Podcast, the hosts break down the biggest takeaways from Storage Meetup #82, a special Storage Marketing Meetup featuring some of the top marketing minds in self storage. The conversation covers everything from Google Business Profiles and reviews to SEO, website optimization, conversion tracking, Apple Maps, AI search, and the emerging tools operators should be paying attention to right now. Whether you own one facility or manage hundreds, this episode is packed with practical marketing insights you can apply immediately. Topics include: • Google Business Profile optimization • SEO strategies that actually move the needle • Google Reviews and reputation management • Apple Maps and what operators should do now • Website conversion tracking and attribution • How to evaluate marketing vendors and agencies • Rebranding a newly acquired facility • AI search, Ask Maps, and the future of local discovery • Common marketing mistakes storage operators make • Using customer reviews as marketing assets This podcast episode was generated using AI from the June 12, 2026 Storage Meetup discussion featuring: • John Reinesch (StorIQ) • Eva Chavez (Beacon Ave Marketing) • Tyler Suchman (The Storage Agency) • Cori Garrod (Garrod Self Storage Solutions) The Storage Meetup happens live every Friday and is where these conversations begin before becoming podcasts, videos, and resources for the self storage industry. Join us live each Friday: https://www.storagemeetup.com Explore vendors, tools, and resources: https://www.thestoragemarketplace.com Interested in showcasing your company at a future Storage Meetup Show & Tell? https://www.thestoragemarketplace.com/friday-show-and-tell Subscribe for more self storage conversations, technology, operations, marketing, and AI insights from across the industry.

Every business eventually hits a plateau.You know the feeling. You're working hard, showing up consistently, and doing all the things you've been told to do—but the growth you're looking for just isn't happening.In this episode, I'm pulling back the curtain on what's been happening inside my own brick-and-mortar business, The Dancing House.Over the past year, I've pulled every major growth lever available:✔️ Increased our prices and positioned ourselves as a premium offering.✔️ Reduced expenses and improved profitability.✔️ Tightened operations and systems.But none of those changes explain why we're experiencing our best summer enrollment in 17 years.The biggest shift came when I became certified in the Pumpkin Plan framework and used my own business as the test case. Instead of focusing solely on who we are, what we do, and who we serve, I went deeper. I started listening more closely to what our customers were actually saying.That insight changed everything.In this episode, I'm sharing:• The growth levers every business owner should understand• Why most marketing messages miss the mark• How customer language can transform your visibility• The messaging shift that helped drive our strongest summer enrollment ever• Why clarity beats complexity when it comes to marketingIf your business feels stuck, plateaued, or like you've tried everything, this conversation may help you identify the next lever to pull.And make sure you listen all the way to the end—I have a special offer exclusively for podcast listeners.Resources Mentioned:

Are your photos costing you jobs? You do incredible work — but if your photos don't show it, homeowners are scrolling right past you and calling your competitor instead.   In this episode, Scott Molchan breaks down exactly how to take professional-looking photos with the phone already in your pocket. No expensive camera. No photographer. Just three simple rules that will immediately make your website, social media, and Google Business Profile look like the premium company you actually are.   In this episode you'll learn: •Why your photos are the first thing homeowners judge — and what they're really looking for •The #1 mistake landscapers make before they even take the photo (hint: it has nothing to do with the camera) •The best time of day to take photos that make your work look incredible •How to take before-and-after photos that actually show the transformation •Why great photos are one of the most powerful marketing tools you have — and how LeadSpeed Marketing can help you put them to work   The 3 Rules Covered in This Episode: 1.Clean the Scene — move the tools, hoses, and trash before you shoot 2.Watch Your Lighting and Angles — shoot in the golden hour, get low, get high, get close 3.Before and Afters — same spot, same angle, every time   If this episode helped you, please leave a review on Apple Podcasts or Spotify — it helps us reach more landscaping owners just like you.   Resources mentioned in this episode: •LeadSpeed Automated Follow-Up: https://leadspeed.io •Profits Up Inner Circle: https://milliondollarlandscaper.com/innercircle   Follow Million Dollar Landscaper: Website | Facebook | Instagram | YouTube   #MillionDollarLandscaper #LandscapingBusiness #LandscapingMarketing #LawnCareBusiness #ContractorMarketing #LandscapingTips #SmallBusinessMarketing #iPhonePhotography #BeforeAndAfter #LeadSpeedMarketing

From Sign Shops to Digital Marketing: An Entrepreneur's Journey with John De Jong In this episode, John De Jong shares his inspiring story of pivoting from traditional signage business to digital marketing success, emphasizing the importance of reputation management, content, and smart use of AI. Whether you're a local business owner or an entrepreneur looking to expand your reach, John's insights offer practical strategies for building a resilient brand. Main Topics Covered: The value of reputation and online reviews in local SEO How small businesses can leverage content marketing instead of paid ads Lessons learned from buying and transforming a signage business The impact of AI on marketing and business operations Practical tips for branding, signage, and communication The importance of community and local expertise in business growth Timestamps: 00:00 - Introduction: John De Jong's international entrepreneurship journey 00:47 - Launching a sports podcast with his son and leaning into family passions 01:48 - Transition from traditional signage to digital marketing 02:33 - Family history, Dutch roots, and early business ventures 03:25 - Challenges and lessons from running a signage business through COVID-19 04:36 - Buying an existing business versus starting from scratch 05:34 - Mistakes with logo design and branding on signage 07:15 - How reputation influences local and national business opportunities 08:36 - Strategies for optimizing Google Business Profile without paid ads 09:52 - The importance of active reviews and content for SEO ranking 11:26 - Buying opportunities and the advantages of existing businesses 12:40 - The significance of focusing on sales versus service delivery 13:55 - How to improve digital signage and avoid visual illusions 16:23 - Using real-life examples and lessons to refine your branding efforts 17:16 - The power of community presence and local knowledge 18:33 - The risks of relying solely on paid advertising and importance of organic search 19:36 - The role of content marketing and social proof in reputation building 21:02 - The shifting landscape of advertising from yellow pages to Google 22:29 - The high lifetime value of customers and ROI of online visibility 24:17 - When and how to use AI tools for marketing and signage 26:17 - The importance of communication, follow-up, and consistency 27:15 - Personal stories about persistence, relationships, and business growth 29:36 - Optimizing email and review requests for maximum engagement 32:43 - Leveraging SMS and automation for timely feedback and reviews 36:27 - Responding to negative reviews professionally and strategically 39:07 - How AI complements human expertise rather than replacing it 43:24 - The future of small business marketing with AI-driven content creation 44:32 - Embracing change and seizing opportunities in evolving markets 45:16 - Building community leadership and expertise over competing on price 47:00 - Business pricing strategy and value-based offerings 49:44 - Technical insights: avoiding design illusions in signage 52:11 - Strategies for increasing website and local search engagement 53:56 - The importance of face-to-face and video communication 54:27 - Final thoughts and connecting with John for marketing support Resources & Links: Get You Found Playbook — Free resource for local search optimization Google My Business Profile Tips The Referral of a Lifetime by Tim Templeton — Book on building referral relationships Alley Cat Signs — John's signage and branding business LinkedIn - John De Jong TikTok & Instagram Accounts — Managed by John's VA for marketing updates Connect with John: LinkedIn Email - getyoufound@domain.com

SUMMARY Mike Brevik stopped in for a car detailing quote and walked out with a full episode. The business owner had a beautiful facility, tight branding, a polished team, and a thriving customer base. But a few questions into the conversation, it became clear this owner was flying high without a plan for what happens when the tailwind stops. Mike unpacks the real risk of early momentum, the trap of niche agency template websites, and why now is the time to build, before competition forces your hand. From the Walmart-to-Target brand elevation analogy to the importance of owning your digital assets, Mike gives a practical look at what business owners should be doing when business is good. Because that is exactly when you can afford to do it. KEY TAKEAWAYS Early success can mask blind spots. Winning now does not mean your systems, brand, or marketing are built for the long haul. Template websites from niche agencies are cheap and fast, but they limit growth, customization, and your ownership of the asset. Don't let success today set you up for failure tomorrow. Plan ahead before competition catches up, not after. Control the basement. Seasonal slow periods are not something to accept. They are something to manage with smart marketing and loyalty strategies. Authenticity is not optional. To stay differentiated, you have to stop the monkey see, monkey do approach and push for what makes your brand uniquely yours. LINKS AND RESOURCES cyberdogzmarketing.com brandretro.com KEYWORDS small business branding, brand sustainability, marketing strategy, business growth, brand authenticity, niche marketing agencies, template websites, SEO strategy, Google Business Profile, seasonal marketing, car detailing branding, brand differentiation, competitive positioning, business planning, Brand Retro Mindset, brand elevation, customer loyalty, word-of-mouth marketing, long-term business strategy, digital asset ownership EPISODE HIGHLIGHTS [00:00:01 - 00:01:46] Mike describes stopping in for a car detailing quote and getting pulled into a conversation that reveals the owner's blind spots around his website and marketing setup. [00:01:46 - 00:03:26] Mike explains what niche agencies are actually doing when they sell "exclusive" industry websites, and why those solutions are cheaper than they appear long term. [00:03:26 - 00:04:29] The template trap: how the model works for the agency but limits the business owner's ability to customize and evolve. [00:04:29 - 00:05:54] The car detailing owner is doing everything right on the surface, but Mike flags what happens when competitors level up to match him. [00:06:17 - 00:08:00] Mike challenges the notion of taking things for granted when business is good, and explains why this window is actually the time to invest in infrastructure. [00:09:43 - 00:10:59] The seasonal slowdown conversation: why accepting a dead winter is a mistake, and what controlling the basement looks like in practice. [00:10:59 - 00:11:45] The soundbite: don't let success today set you up for failure tomorrow, with the Michael Jordan off-season analogy. [00:12:33 - 00:13:59] The Walmart vs. Target analogy and how brand elevation is what sets this business apart from competitors still working out of their garages. [00:13:59 - 00:15:16] The authenticity gap: the owner was bothered to learn he is not one of one, and what it actually takes to get there. [00:15:16 - 00:16:44] Buyer beware: the staircase vs. escalator metaphor for marketing shortcuts, and what agencies owe their clients in transparency.

How can financial advisors get found in AI search, build trust faster, and use online reviews in a compliant way?In Episode 111 of The Influential Advisor Podcast, Paul G. McManus interviews Brian Thorp, Founder and CEO of Wealthtender, about one of the biggest opportunities in advisor marketing today: compliant online reviews as a trust signal for Google, ChatGPT, Gemini, Perplexity, Claude, and other AI-powered search tools.Financial advisors have always relied on referrals, reputation, and trust. But today, before a prospect reaches out, they are often searching online, reading reviews, asking AI tools who to consider, and comparing advisors before the first conversation ever happens.That means your digital reputation matters.In this episode, Paul and Brian discuss how financial advisors can use compliant online reviews, third-party credibility, Google visibility, and AI search optimization to help prospects make a more informed decision about whether you may be the right advisor for them.You'll learn:How financial advisors can get found in AI searchWhy online reviews are becoming a major trust signalHow compliant reviews differ from traditional Google reviewsWhat the SEC Marketing Rule changed for testimonials and reviewsWhy ChatGPT, Gemini, Perplexity, and other AI tools may use reviews to summarize reputationHow reviews can support SEO, AEO, and GEO for financial advisorsWhy “stars” matter, but client stories matter even moreHow advisors can ask for reviews without cherry-pickingHow reviews can help independent advisors compete against larger firmsWhy advisor-level reviews may matter as much as firm-level reviewsHow niche advisors can use reviews to strengthen local and specialized visibilityWhy a book, a website, LinkedIn, Google Business Profile, and reviews all work together as authority signalsThis conversation is especially relevant for independent financial advisors, RIAs, wealth management firms, advisor marketing teams, and practice leaders who want to understand how trust is built in the age of AI search.If you are a financial advisor wondering how to show up when someone asks ChatGPT, “Who is the best financial advisor for me?” this episode will help you think through the credibility signals that matter.Learn more about Influential Advisor Media:https://influentialadvisor.com/Learn more about Wealthtender:https://wealthtender.com/COMMON QUESTIONS ANSWEREDCan financial advisors use online reviews?How can advisors ask clients for reviews compliantly?Do financial advisor reviews help with SEO?Can online reviews help advisors show up in ChatGPT?What is the difference between Google reviews and Wealthtender reviews?How do testimonials work under the SEC Marketing Rule?How many reviews does a financial advisor need?Why do online reviews matter for financial advisor referrals?How can advisors build trust before the first meeting?How can financial advisors improve AI search visibility?#FinancialAdvisorMarketing #FinancialAdvisorReviews #AIsearch #Wealthtender #AuthorityMarketing #FinancialAdvisors #RIAmarketing #AdvisorSEO #AEO #GEO #TheInfluentialAdvisorSupport the show

Spring may be winding down, but the smartest lawn care companies are already planning for fall. In this episode of the Side Hustle Squad Podcast, I break down our complete aeration and overseeding marketing strategy at Coastal Fertilization. From email campaigns and customer follow-up systems to Facebook and Instagram ads, direct mail, SEO, Google Business Profile optimization, route-density marketing, and leveraging our existing customer base, I'm sharing exactly how we're preparing to fill our fall schedule before the season even begins. If you're tired of scrambling for aeration work in September, this episode will help you create demand, build momentum, and maximize one of the most profitable services in the lawn care industry. Whether you're a solo operator or managing multiple crews, you'll walk away with actionable marketing ideas you can implement immediately to make this your best fall season yet. Topics include: Email and text marketing campaigns Facebook and Instagram advertising Direct mail and EDDM strategies SEO and Google Business Profile optimization Route-density marketing tactics Creating urgency and scarcity Turning existing customers into aeration and overseeding clients Building a full fall schedule before the season starts Don't wait until fall arrives—start marketing now and position your business for a record-breaking aeration and overseeding season. 

AI tools like ChatGPT, Claude, and Perplexity can help clinics create content faster, but they can't replace a solid SEO strategy. In this episode, you'll learn what AI is actually good at, the common SEO mistakes clinic owners make when relying too heavily on AI, and how to use these tools effectively without hurting your rankings, visibility, or conversions. Discover why successful SEO requires more than content generation and what really moves the needle for clinic websites. Episode page: https://propelyourcompany.com/chatgpt-cant-do-seo/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Most real estate professionals don't realize how AI is fundamentally changing where leads come from online. In this episode, Trevor Mauch breaks down real estate SEO with AI and shows you exactly how to adapt your visibility strategy for this new landscape. He covers AI search behavior, optimizing your Google Business Profile, implementing proper schema for faster indexing, and using online consistency to ensure AI systems find and trust your business.   KEY TALKING POINTS: 0:00 - Intro 0:22 - AI Search Is Changing Lead Flow 0:57 - The Phantom Expense Problem 2:57 - Where AI Pulls Its Information and Why It Matters 5:43 - Building Trust with AI Search 8:21 - Online Consistency, Reviews, and Sentiment Signals 11:20 - Setting Up and Optimizing Your Google Business Profile 14:11 - Number One Action Item 14:20 - Outro   LINKS: Instagram: Trevor Mauch https://www.instagram.com/trevor.mauch/   Website: Carrot https://www.carrot.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

Most lawn care and landscaping companies know they should be posting on social media, but many aren't sure where to focus or what actually generates leads. In this episode, we break down the most important platforms for green industry businesses, including Google Business Profile, Facebook, Instagram, and more. You'll learn what to post, where to post it, and how consistent content can help generate referrals, build trust, and improve your local SEO. Whether you're just starting out or approaching the million-dollar mark, this episode will help you create a social media strategy that supports real business growth. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

Most clinic owners know they need Google reviews.What many don't realize is that a few small mistakes in how they ask for, collect, and manage reviews may be limiting their visibility, hurting patient trust, and even impacting how Google and AI platforms understand their business.>> Episode webpage: https://propelyourcompany.com/google-review-mistakes/In this episode, you'll learn five common Google review mistakes clinics make and what to do instead. From asking for reviews at the wrong time to collecting vague feedback that doesn't help your SEO, these simple changes can improve your online reputation, local search visibility, and Google Business Profile performance.Whether you're a chiropractor, physical therapist, acupuncturist, med spa owner, or another healthcare provider, this episode will help you get more value from the reviews you're already earning.Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

In this episode of It's The Bottom Line that Matters, Jennifer R Glass and Patricia Reszetylo continue their series on hyper-local marketing, focusing on two old-school visibility tools that can still work when used with sharper strategy: outdoor billboards and local PR.The conversation looks at how local businesses can use billboards to create awareness, direct traffic, and support other marketing channels like Google Business Profile. Jennifer and Patricia discuss why a billboard creative has to be simple, memorable, and easy to act on, especially when people are driving past at speed. A strong image, clear positioning, memorable URL, easy phone number, or simple directional cue can make the difference between wasted exposure and actual response.They also shift into localized public relations, including the difference between regional media, community media, niche publications, local newspapers, neighborhood newsletters, and event-based publicity. For small businesses, especially restaurants, retail locations, professional services, and local service providers, PR does not have to mean chasing national attention. Often, the better opportunity is showing up consistently in the smaller publications and community channels that local buyers actually read.This episode is a practical reminder that national platforms and traditional media tools can still create local results when businesses think clearly about geography, timing, audience, message, and follow-through.About your hosts:Jennifer R Glass is the lead host of It's The Bottom Line that Matters. She brings a practical business perspective to marketing, visibility, and growth conversations, with a focus on helping business owners think through what actually drives action.Patricia Reszetylo is a recurring host of It's The Bottom Line that Matters. She brings a marketing-minded, business-building perspective to the show, often connecting strategy to real-world examples, local business growth, and practical implementation.Topics covered include: hyper local marketing, local business marketing, outdoor billboards, billboard advertising, public relations, local PR, small business advertising, community media, local media, regional marketing, niche publications, memorable URLs, QR codes, text keywords, Google Business Profile, local search, restaurant marketing, grand opening marketing, local newspapers, Patch, Daily Voice, Natural Awakenings, community newsletters, neighborhood marketing, small business growth, brand awareness, local visibility, media outreach, PR strategy, local advertising

#949 What if you could build digital real estate that pays you every month? In this special episode, we're sharing a fan-favorite interview from Nick Loper's The Side Hustle Show, featuring rank-and-rent expert Luke Van Der Veer. Luke breaks down how he builds simple local service websites, ranks them in Google, and rents them to business owners for recurring monthly income. He shares his process for choosing profitable niches, finding low-competition opportunities, generating leads, and scaling a portfolio that eventually grew into a six-figure-per-month business. Plus, stick around for an updated conversation where Luke reveals how his business has evolved, how AI is changing local SEO, and why he believes lead generation remains one of the most powerful online business models today! What Nick discusses with Luke: + Rank and rent business model + Local SEO fundamentals + Finding profitable niches + Blue-collar service opportunities + Keyword research strategies + Google Business Profile optimization + Lead generation websites + Finding contractor partners + Pricing monthly site rentals + Scaling digital real estate + Revenue-share partnerships + AI and local SEO trends Thank you, Nick and Luke! Check out ⁠⁠⁠The Side Hustle Show⁠⁠⁠. Check out Luke Van Der Veer. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've ever thought, “I should create a course…” but then immediately felt overwhelmed, stuck, or unsure where to even begin, this episode is for you.Today, I'm joined by Jasmine Jonte, founder and CEO of CRE8TION, and let me just say… she is the real deal.We dive into the difference between creating a course that simply shares information versus one that actually creates transformation, and why that difference is everything when it comes to results, reputation, and revenue.We also get into: When it's actually the right time to create a course (because yes, timing matters, and most people get it wrong)  How to think about a course as a business asset, not just another thing on your to-do list  And how to use AI the right way, without losing your voice, your value, or your credibility As a brick-and-mortar business owner myself, I'll be honest, I've dipped my toe into courses, and I have not done it well. This conversation gave me clarity, direction, and honestly… a little tough love in the best way.Jasmine is direct, she's thoughtful, and she's incredibly good at what she does. And around here, we believe clear is kind.If you've been sitting on ideas, spinning your wheels, or wondering if a course is the next right step, this episode is going to help you think about it in a whole new way.SHORT BIO:Jasmine Jonte is the founder and CEO of CRE8TION, where she helps top experts turn their knowledge into transformational, revenue-generating programs. She began as a 1st-grade teacher in one of Detroit's lowest-performing schools, where she learned to make complex ideas simple and engaging. In the online business world, she saw creators struggle with learning design, not expertise, and built CRE8TION to solve that gap. Her Course Flow to Cash Flow™ Method blends instructional design with business strategy to make programs powerful and profitable. Jasmine and her team ghostwrite courses end-to-end, from scripts and slides to workbooks and portals, so clients can stay in their zone of genius. Over six years, she has produced 120 programs and 1,500 lessons for 100,000+ students, generating millions in revenue for leaders like Candy Valentino, Nick Bradley, SUCCESS Enterprises, and Thought Leaders Institute.SOCIAL MEDIA LINKS:Website: www.cre8tion.co LinkedIn: linkedin.com/in/jasminejonte Instagram: https://www.instagram.com/jasminejonte/ If you want to stay compliant, visible, and actually get found: this episode is for you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Visibility Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."Is your gym's Instagram converting members? Audit it with our custom AI tool: https://GymIG.com/If you stripped your gym's name and logo from your website and social media, would anyone know what makes you different? For most gym owners, the honest answer is no.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin lays out the five steps gym owners need to take to become the obvious choice online in 2026 He walks through real-world examples of gyms that have nailed their online positioning, including a gym serving underrepresented women in fitness, a bodybuilding facility that hunts down and restores rare equipment, a performance center that built its reputation entirely around baseball players with shoulder injuries and a personal training gym that targets exclusively the 50-plus crowd.Each example illustrates the same core principle: a specific promise to a specific type of person beats generic messaging every time.John also explains why simplifying your service offering is just as important as clarifying who you serve, and he outlines how your Google Business Profile, website and Instagram should all tell the same consistent story to turn curious searchers into booked consultations.Tune in to learn how to make your gym impossible to ignore online.LinksAI Gym Instagram AuditGym Owners UnitedBook a Call0:00 - Intro0:38 - Be the "obvious choice" online1:00 - Real gym example—underrepresented women2:19 - Real gym example—world-class equipment4:35 - Real gym example—baseball niche6:04 - Real gym example—personal training7:51 - Get clear on who you serve9:55 - Simplify your service offering11:50 - GBP, website and Instagram consistency13:49 - Show undeniable proof

Every orthodontist who talks to us eventually asks the same thing: how do I rank number one for "orthodontist in my city," and how do I stay there? Local SEO for orthodontists is not a single trick. It is on-page work on your website and Google Business Profile, then authority built through link building, applied in the right order for the footprint your practice actually has. This post breaks down how Luke Infinger and James, the SEO lead at HIP Creative, approach that problem on the GrowOrtho podcast. It covers where to start, why link building does the heavy lifting, which page you should be trying to rank, and how to handle the awkward cases: one location serving a dozen towns, or several offices spread across a region. The short version is that ranking is earned by closing the gap between your site and the practice currently sitting in the top spot, then out-building them on authority. Here is how that plays out step by step. Key takeaways Ranking starts on-page. Run a comprehensive audit of your live website and Google Business Profile, then a competitive analysis that identifies exactly what the number-one practice has that you are missing, and close that gap first. Link building is what builds authority and is the hardest part to implement correctly. The order is citations first, then press, then industry-relevant links. Start citations with business directories: Apple Maps, Yelp, and lesser-known local options like Yellow Book and Brown Book. Your name, address and phone number must match your Google Business Profile exactly. Which page ranks depends on locations. Multiple offices in one metro means optimizing the homepage as the hub with neighborhood location pages under it. A single office or offices far apart means powering up individual location pages instead. One location that wants to rank for many nearby communities should build neighborhood supporting pages linked from an "areas we serve" section, and research whether the town belongs to a larger market worth chasing. Optimize the Google Business Profile completely, then use GMB Everywhere to copy the categories, services and descriptions of the top-ranked competitor and run a weekly posting strategy (Invisalign for teens one week, braces for kids the next). To start backlinks locally, Google "local media kits," buy placements that produce a real article and brand mention with a link, and enter "Best of" contests run by Gannett and USA Today for social proof plus a backlink.

Quick SummaryMatt Diamante — founder of the Hey Tony Agency — joins host Kelsey for a candid conversation about his winding path from process server to band member to SEO expert. Matt breaks down the foundational steps any small business owner can take to rank on Google, explains how AI search is changing content strategy, and shares the simple daily habit that transformed his referral-only agency into a content-driven machine.In This EpisodeHow Matt accidentally fell into marketing while trying to promote his bandThe unusual jobs (process server, film crew) that shaped how he runs his agencyGrowing an alternative lifestyle blog from zero to 4 million monthly visitors — and what it taught him about hooksThe origin story behind the name "Hey Tony"The three SEO fundamentals every small business needs: Google Business Profile, a multi-page website, and topical authorityWhy most SEO vendors are scamming small businesses — and how to protect yourselfThe AI prompt Matt uses to write unique, expert-driven blog posts in one hourHow SEO is evolving in the age of ChatGPT and AI search enginesWhat two books pushed Matt to post on social media every single day in 2023Why he doesn't batch content — and why he thinks you shouldn't eitherKey TakeawaysEvery page on your website is a door. Service-based businesses should have a dedicated page for every service they offer. If Google doesn't see it, it doesn't know you offer it.Use AI to extract your expertise, not replace it. Instead of asking ChatGPT to "write a blog post," prompt it to interview you with 10 questions and answer in voice mode. The result is genuinely unique content that reflects your experience.Get to the point faster. In the age of AI search, content that buries the answer under a long preamble will lose. Lead with the answer, then go deeper.Reviews require a system, not willpower. Build a consistent ask into every completed transaction. You can incentivize leaving a review — just not a five-star one specifically.Consistency beats perfection. Matt went from 4 hours per video to 5–10 minutes by posting every single day. The skill builds. The ideas flow. Just start.Memorable Quotes"I believe the world is built on small businesses. If I can help good people grow through SEO, they can hire more staff, create jobs, send their kids to college. If I want to make the world a better place, I can do that one small business at a time." — Matt Diamante"SEO is just solving somebody's problem. How do I fix this myself? That's a blog post. How do I hire someone? That's a service page." — Matt Diamante"That's basically how you run a business. You set up a printer in your car and you figure out how to do this more efficiently." — Matt DiamanteResources MentionedInstagram: Search @heytonyagency or Matt Diamante???? Get Found by Matt Diamante — Matt's plain-English SEO book for small business owners???? The One Thing by Gary Keller & Jay Papasan???? Jab, Jab, Jab, Right Hook by Gary Vaynerchuk???? AnswerThePublic.com — tool for finding customer questions to write blog posts around???? ChatGPT / Claude — recommended AI tools for blog post creation???? Hey Tony Inside — Matt's community for small business owners doing their own SEO???? Google Business Profile — free local SEO tool for any brick-and-mortar or service-area businessAbout the GuestMatt Diamante is the founder of Hey Tony Agency, a Canadian digital marketing agency specializing in SEO for small businesses. After growing an alternative lifestyle publication to 4 million monthly visitors, Matt channelled those hard-won content lessons into building an agency, a community, and a book — all aimed at helping small business owners get found online without getting scammed. He has posted on social media every single day since January 2023.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2082: Michael Levitt shares practical strategies for helping local businesses attract more customers by increasing visibility, strengthening community connections, and combining digital and offline marketing efforts. He also outlines the core pillars of business safety, premises protection, data security, and product quality, offering actionable guidance that can help organizations build trust, reduce risk, and create a stronger foundation for long-term success. Read along with the original article(s) here: https://www.breakfastleadership.com/blog/how-your-local-business-can-stand-out-and-attract-customers & https://www.breakfastleadership.com/blog/2022/9/25/the-3-key-elements-of-business-safety Quotes to ponder: "A local business needs to attract local customers." "Local businesses have a real advantage in that they can make themselves a part of their community." "When customers use your service, and especially online, they may be trusting you with their financial and personal data, including their addresses, contact information, credit card numbers, and more." Episode references: Google Business Profile: https://www.google.com/business/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it's no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn't looked at Apple Business recently, or ever, there's a good chance you're missing visibility opportunities that are easier to capture than Google right now. Let's break down what Apple Business actually is today, what changed, and how to use it without overcomplicating your marketing.

In this episode of Torsion Talk, Ryan breaks down the latest Google, AI, SEO, and digital marketing updates that are reshaping the future of garage door companies and home service businesses. From Google's newest AI-powered search features to ChatGPT advertising and major Google Business Profile updates, there's a lot happening that business owners need to understand right now.Ryan explains how Google is rolling out AI performance reporting inside Search Console, what the new AI visibility metrics mean, and why traditional SEO reporting is becoming more difficult as AI Overviews continue to replace website clicks. He also discusses how AI is changing customer behavior, reducing organic traffic, and creating new challenges for local businesses that depend heavily on search engine rankings.One of the biggest topics covered is Google's new AI calling feature, which allows Google to contact businesses on behalf of homeowners to gather pricing, availability, warranties, and service information. Ryan shares why answering the phone quickly, training your customer service team, and maintaining an optimized Google Business Profile may soon become even more critical for rankings and lead generation.The conversation also covers ChatGPT Ads, OpenAI's new advertising platform, local AI advertising opportunities, conversion tracking, and what these changes could mean for garage door companies, HVAC contractors, plumbers, electricians, and other home service providers. Ryan discusses the opportunities, risks, and competitive advantages available to businesses that embrace AI early.Additional topics include Google's latest core update, AI Overviews appearing in nearly half of all searches, Google Business Profile integration with Google Analytics, AI attribution challenges, online reviews, local search optimization, and why relying solely on SEO is becoming increasingly risky.Ryan also shares updates on his latest garage door sales training program, discusses real-world success stories from service technicians implementing proven sales systems, and gives listeners a behind-the-scenes look at the new Torsion Talk studio setup.If you own a garage door company, HVAC business, plumbing company, electrical company, roofing business, or any local service company, this episode provides practical insights on where digital marketing is headed and how to stay competitive as AI transforms the industry.Subscribe to Torsion Talk on YouTube, Spotify, and Apple Podcasts for weekly content covering AI, local SEO, Google updates, digital marketing, sales training, entrepreneurship, leadership, garage door industry news, and business growth strategies.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Is your roofing business not getting enough calls????? https://www.roofingwebmasters.com/????(800) 353-5758 In this episode, we break down why roofing contractors struggle to generate phone leads even when they have a website, Google Business Profile, and social media pages.The problem usually is not “people are not searching.” The problem is that your roofing company is not showing up with enough trust, local SEO strength, reviews, service-area relevance, and conversion-focused content.We cover the biggest reasons roofers miss out on calls, including weak Google Maps rankings, poor website structure, thin service pages, bad tracking, lack of job photos, and not building enough authority in their local market.If you want more roofing leads, better Google rankings, and more calls from homeowners in your service area, this episode will help you understand what needs to change. Subscribe for more Roofer SEO, Google Business Profile, and contractor marketing tips. ‪‪@roofingwebmasters‬ Schedule a call with Nolen➡️ Visit info.roofingwebmasters.com for LEARN MORE! 

In this episode of the Untrapped Podcast, Keith Kalfas sits down with Arwin Rahmatpanah, COO and co-founder of ReBolt HQ, an AI website and marketing platform built for home service pros. Keith shares his own experience using Rebolt to rebuild his outdated landscaping website into a professional, SEO-focused site that is now bringing in high-quality leads. He talks about recent jobs that came directly through the new website and how the platform has helped position his business in a more premium way online. Arwin breaks down why ReBolt was created, the problems many contractors face with slow agencies, expensive website builds, and DIY platforms, and how AI can now help business owners launch a strong online presence much faster. They also talk about local SEO, Google Business Profiles, reviews, social media posting, AI-generated blog content, call tracking, and why contractors need to stay ahead as homeowners begin using search engines and tools like ChatGPT to find local service providers.   "Success is not owned. It's leased, and rent is due every day." – Arwin Rahmatpanah   What You'll Learn in This Episode: Why many home service businesses struggle with outdated websites and weak online presence How Rebolt uses AI to build SEO-optimized websites in minutes instead of weeks Why service pages, city pages, header tags, page speed, and mobile optimization matter for local rankings How Rebolt pulls real photos, reviews, and business details from Google Business Profiles and existing online assets How AI can turn job photos into social media captions and blog articles Why consistent reviews and review velocity can help businesses stay competitive on Google How call tracking and call summaries can help contractors understand and follow up with leads Why a professional website can attract more qualified customers and improve closing rates How AI tools can give small businesses more leverage without needing a full marketing agency Key Takeaways: AI can help contractors build a stronger online presence faster.. Instead of waiting weeks and spending thousands on a traditional website build, tools like ReBolt can use AI to create SEO-focused websites with service pages, city pages, reviews, real business photos, and optimized copy. Your Google Business Profile and reviews still matter a lot. Arwin explains that a strong digital presence is not just about having a nice website. Contractors also need consistent reviews, updated business information, and a healthy Google Business Profile to stay competitive in local search. AI works best when it helps business owners save time and take action. From social media posts and blog articles to review responses and call summaries, AI can remove a lot of the manual marketing work that contractors usually avoid or don't have time for.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Connect with Arwin LinkedIn: https://www.linkedin.com/in/arwin-rahmatpanah/ Website: builtright.co   Resources and Websites:  Build Your Site: https://www.keithkalfas.com/ReBolt Call Tracking Software: https://www.keithkalfas.com/CallRail Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle has made it easier to report businesses for pressuring or incentivizing customer reviews.Google clarifies requirements for labeling your GBP as open 24/7 when using AI agents.Google rolls out preferred source labels in AI mode.Google adds AI performance reports in Search Console.GBP now has view counts for photos and videos.What should I do if I've tried all the steps to move SAB locations on my GBP but it still won't let me?If having two SAB locations close together risks a suspension of my GBP, how far away do they need to be to avoid triggering suspension?Should I try to reclaim profiles for a car dealership that were attempted to be deleted but are still showing up in search results?Does manipulating urls on Google Maps help with local ranking?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Everybody is talking about AI.How to use it.How to rank in it.How to get recommended by it.But what if we're asking the wrong question?In this episode of The Visibility Podcast, Melissa Rose explores one of the most important concepts for businesses in an AI-driven world: consistency.Because AI isn't inventing businesses to recommend. It's analyzing the information already available and looking for signals of trust, relevance, and expertise.The businesses that will thrive aren't necessarily the ones posting the most.They're the ones showing up consistently.In this episode, Melissa breaks down four ways consistency impacts your visibility:✨ Consistency in your messaging.  Does your business clearly communicate who you serve and what makes you different?✨ Consistency across platforms. Do your website, social media, Google Business Profile, and online listings tell the same story?✨ Consistency in your content. Are you creating helpful content that reinforces your expertise over time?✨ Consistency in your business information. Are your business name, contact information, services, and profiles aligned everywhere online?If you've been wondering how AI search, Google, social media, and visibility all work together, this episode offers a practical framework that cuts through the noise.Because in a world filled with algorithms, automation, and AI-generated content, trust still wins.And trust is built through consistency.In this episode you'll learn:What AI search is actually looking forWhy consistency matters more than frequencyThe role social media plays in your digital footprintHow inconsistent messaging hurts visibilityWhat business owners are getting wrong about AI searchSimple ways to strengthen your online presence todayThe businesses that will win in the AI era won't be the loudest.They'll be the clearest, most trustworthy, and most consistent.If you want to stay compliant, visible, and actually get found: this episode is for you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Send us Fan MailAttract patients while you sleep by transforming your digital presence into a true lead engine. Host Brandon Seigel and PS Creative's Leila Adnani break down how modern private practices can evolve from brochure-style sites to patient-centered funnels, why credibility matters in an AI-driven world, and the local SEO moves that actually get phones ringing. They cover common website killers, trust-preserving automations, and social strategies that drive real ROI—not just likes.What You'll LearnWhy brochure websites fail private practices and how to rebuild them around the patient journeyThe must-have trust signals: reviews, credentials, real team photos, and clear CTAsWebsite fundamentals that impact conversions: load speed, mobile layout, and plugin upkeepHow to set up responsive, non-spammy automations that protect trust and close inquiriesLocal SEO priorities: Google Business Profile optimization, reviews, posts, and consistent listingsHow to leverage YouTube and social content to enhance discoverability and credibilityA practical content approach that turns consistent short-form video into new revenue streamsTap into proven strategies to convert browsers into bookings and build a digital net that works 24/7. #PrivatePractice #HealthcareMarketing #SEO #Podcasting #DigitalMarketingLeila Adnani is the kind of entrepreneur private practice owners will immediately recognize — because she built her business exactly the way they built theirs.Right out of college, she launched PS Creative with nothing but a vision and a willingness to outwork the room. No investors. No safety net. Just hustle. Sixteen years later, that one-woman shop is a thriving, full-service creative agency with a team of 14 and a client roster stretching from financial services and SaaS to professional sports.PS Creative specializes in brand strategy, digital marketing, content, and podcast production — and yes, they produce this very show.What makes Leila's story worth hearing isn't just the growth — it's the staying power. She's been in the game for sixteen years, she's still obsessed with helping brands find their voice and grow their revenue, and she's living proof that hard work and building your own growth code are the unlocks to lasting success.https://psstudios.co/https://pscreative.co/https://www.youtube.com/personalizedsolutionsWelcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

What does it take to dominate Google Maps in 2026? In this webinar, we breaks down the latest changes impacting local rankings, Google Business Profiles, Local Service Ads, and AI-powered search platforms like ChatGPT and Claude. You'll discover why some tree service companies consistently appear at the top of Google Maps while others struggle to get noticed. We shares proven strategies for generating more calls, improving your online reputation, earning more reviews, optimizing your Google Business Profile, and increasing visibility across both traditional search and emerging AI search results.  Whether you're looking to grow your tree service business, improve local rankings, or stay ahead of the latest digital marketing trends, this session provides practical insights you can start applying right away to attract more leads and win more jobs. Join our FREE facebook group - Tree service marketing secrets!https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page :   / tree-service-digital-marketing  

Google just announced some of the biggest changes to search, AI, and online discovery in more than 25 years. In this episode, Jack Jostes breaks down the four announcements from Google I/O 2026 that landscape business owners should actually pay attention to—and ignores the rest of the hype.From Google's completely redesigned AI-powered search experience to new tools like Gemini Spark, Ask Maps, AI-assisted purchasing, and Ask YouTube, Jack explains what these updates mean for landscape companies trying to generate leads, improve efficiency, and stay visible online. He also shares practical insights into how AI search really works, where AI gets its information about your business, and why your website, Google Business Profile, reviews, photos, and videos matter more than ever.Whether you're focused on getting found online, improving operations, or preparing your company for the next wave of AI-driven search, this episode will help you understand what matters and what actions you should take today.You'll LearnWhy Google's AI search changes could impact how homeowners find landscape companiesHow AI tools like Gemini Spark may help business owners save timeWhat Google's new AI purchasing system means for future business transactionsWhy video content is becoming increasingly important for SEO and AI visibilityHow landscape companies can improve their chances of showing up in AI search resultsTimestamps00:00 - Why Google I/O 2026 Matters For Landscape Companies00:45 - AI Search Surpasses One Billion Users02:57 - Google's New AI Search Experience04:30 - How Homeowners Will Search For Landscapers In The Future06:36 - Gemini Spark And The Daily Brief Assistant07:48 - Real-World Landscape Company Use Cases09:44 - The AI Shopping Experience And Agent Payments13:51 - Ask Maps And Local Search Changes14:48 - Ask YouTube For Faster Problem Solving15:40 - Google's New AI Optimization Guidance16:45 - How To Show Up In AI Search Results18:46 - The Digital Footprint That Drives AI VisibilityConnect With Jack Jostes and Ramblin Jackson:

Brad Wetherall: AI Search, Agentic AI, and How Corporations Must Adapt to Digital Discovery In this episode of Scouting for Growth, Sabine VanderLinden is joined by Brad Wetherall, former Director of Operations at Google and current COO of Esquire Digital, to unpack the transformative impact of AI on search engines and digital visibility.  The conversation explores how search is moving beyond traditional search engine optimization (SEO) to an era where AI agents, neural networks, and zero-click searches are redefining how brands are discovered, trusted, and chosen online.  Brad Wetherall outlines the emergence of "agentic AI" and the rise of the "frontier firm," where human expertise and AI collaborate to generate both authority and visibility in this new digital ecosystem. This episode offers actionable strategies for corporations, regulated industries, and innovators aiming to future-proof their digital presence and leverage the next chapter of AI-led search.   KEY TAKEAWAYS The traditional SEO playbook is now outdated. The critical question is no longer “How do I rank number one on Google?” but “What does AI say about my company?”  AI-generated summaries and answer engines sit at the top of results, often preventing users from ever clicking on links. To succeed, businesses—especially in highly regulated industries—must ensure their information is not just human-readable but also machine-readable, authoritative, and genuinely original. Websites should be built with both humans and AI in mind, making content easily digestible for AI agents. Content creation has become an interplay of art and science: AI values unique human perspective, expertise, and experience—simply generating generic, regurgitated answers will not suffice and may even have negative consequences, as Google's recent algorithm updates penalize unoriginal, AI-generated spam. Building trust, authority, and relevance is now an ongoing process. It's essential to invest in structured content, active reputation management, robust Google Business profiles, and credible third-party validation through PR. AI agents are becoming the intermediaries of trust, filtering which brands and content make it into these AI overviews. Organizations must become agent bosses, orchestrating both human and machine intelligence, and focusing on verifiable outcomes, not just website traffic. The early adopters who build their authority and distinct voice now will lead in this new landscape and avoid the scramble of playing catch-up.   BEST MOMENTS "The question is no longer how do I rank, but rather, what does AI say about my company?" — Sabine VanderLinden "AI is fundamentally changing the rules of digital discovery. We're seeing a once-in-a-generation shift equivalent to the disruption caused by the Internet itself." — Brad Wetherall "There is no easy button. There's no shortcut. It's not just about buying backlinks anymore—AI search requires a different blueprint." — Brad Wetherall "AI wants to know who you are. The authoritativeness and trust in your company or as an individual now matter more than ever." — Brad Wetherall "Clicks were always a flawed metric. Now, what matters is how many customers you get—not just traffic but outcome." — Brad Wetherall "The companies that do this well—who invest in website optimization, unique content, reputation, and public relations—will win the race. It's hard work, but it's how you'll stand out in an AI-driven world." — Brad Wetherall   ABOUT THE GUEST Brad Wetherall is the Chief Operating Officer at Esquire Digital and the best-selling author of AI and the Future of Search. He spent over a decade at Google, leading operations and shaping products like Google Business Profile, Google Shopping, Google Wallet, and Google Domains—helping over 100 million businesses to be discovered online.  Now at Esquire Digital, Brad applies his deep expertise to help companies adapt to the ever-evolving landscape of AI-driven search and digital visibility. His work focuses on demystifying the complex world of AI search and equipping organizations with the tools and strategies they need to remain competitive and authoritative as the digital economy transforms.   ABOUT THE HOST Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet. If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights. And if you're interested in sponsoring the podcast, reach out to the team at hello@alchemycrew.ventures

Part four of my interview with Josh Talley.Real-world food truck training in about 10 minutes. Profit, pricing, food cost, speed of service, marketing, events, and smart systems—no hype, just what works.Enjoyed this episode? First Hit Follow on Spotify so you never miss a new one: https://bit.ly/3LkAF4w Then go to https://nsfva.org/join/ and become a member today!

Google's suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic's profile accurate and patient-ready.

Launch your online business today — completely FREE! In this video, I walk you through exactly how to build a professional online presence using Google Sites, a Google Business Profile, and two social media platforms. All you need is a cell phone, a computer, and internet access. No excuses — let's go! ⬇️ WHAT YOU'LL LEARN: ✅ How to build a free website with Google Sites ✅ How to set up a Google Business Profile ✅ Which 2 social media platforms to focus on ✅ How to look professional online for $0

WATCH THIS VIDEO: https://youtu.be/C8Me5SpjcPY?si=pgar2FOCHlNI5E2aMost contractors think they need more leads. They're wrong. Because bad leads create bad clients. Bad clients create low margins. Low margins create stress. And stress follows you home every night.In this video, Tom Reber shares 3 completely FREE things you can do right now to attract better leads, better clients, and more profitable jobs—without spending another dollar on marketing.You'll learn:• How to turn your Google Business Profile into a lead-generating machine• Why generic marketing attracts price shoppers• The messaging mistake that's costing you better clients• How educational content builds trust before you ever speak to a prospect• Why consistency beats marketing tricks every time• The simple shifts that help contractors attract premium buyersIf you're tired of getting ghosted, losing jobs on price, or wasting time with tire kickers, this video is for you.

Part three of the interview with Josh Talley. Reach Josh at https://www.kingmedigital.com/ or Sushi Squad at https://linktr.ee/sushi.squadReal-world food truck training in about 10 minutes. Profit, pricing, food cost, speed of service, marketing, events, and smart systems—no hype, just what works.Enjoyed this episode? First Hit Follow on Spotify so you never miss a new one: https://bit.ly/3LkAF4w Then go to https://nsfva.org/join/ and become a member today!

Is your roofing company losing calls because your Google Maps ranking is dropping? https://www.roofingwebmasters.com/In this video, we break down the *top 3 roofing SEO mistakes* that can kill your Google Maps rankings, hurt your local visibility, and keep homeowners from finding your business when they search for roofing services near them.If your roofing company wants more calls from Google, Google Maps, and local search, you need more than a basic website. You need real job proof, strong local SEO signals, optimized service area pages, consistent Google Business Profile activity, and a digital brand that builds trust.The biggest mistake most roofers make is thinking Google Maps rankings happen by luck. They don't. Your competitors are building authority, collecting reviews, adding proof of real jobs, and showing Google why they deserve to rank higher.???? Want your roofing company to rank higher on Google and get more local leads? Schedule a call with Roofing Webmasters:https://www.roofingwebmasters.com/???? Learn how DataPins helps roofers build real job proof, strengthen local SEO, and show Google where they actually do work:???? https://info.roofingwebmasters.com/???? (800) 353-5758Not ready to schedule a call yet? Follow ‪@roofingwebmasters‬ for weekly tips on Google Maps, local SEO, AI search, and how roofing companies can build a stronger online presence.

Google and Microsoft Bing have been sharing more details about how AI-powered search works, and the advice may surprise you. Despite all the hype around AI, the fundamentals of strong local SEO still matter.In this episode, you'll learn what Google and Bing are saying about AI search, how Google Business Profiles, websites, reviews, social media, and authority-building influence visibility, and what clinics should focus on right now to improve rankings in Google Search, Google Maps, ChatGPT, Perplexity, and other AI-powered platforms.If you're wondering how AI is changing SEO for chiropractors, physical therapists, acupuncturists, med spas, and other healthcare businesses, this episode will help you separate fact from fiction and focus on the strategies that are actually moving the needle.Episode webpage: https://propelyourcompany.com/how-ai-search-works-for-clinics/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

This week on Its The Bottom Line that Matters, cohosts Jennifer R Glass and Patricia Reszetylo dive into why small businesses with hyper-local focus are outmaneuvering even the big national brands. Together, they explore:How building a rich, active Google Business Profile can beat a national chain's budget every timePractical ways local owners can connect authentically with their neighborhood and show up for their unique communityThe must-do steps for managing reviews so your local reputation works for you—not against youIt's a conversation that opens the door to new possibilities, reframes what's truly smart to pursue, and breaks away from the tired advice you've heard before. The payoff? Practical insights that could make your business and your life easier, more profitable, and more enjoyable.Want to check out more about the review management tool Jennifer mentions? Go to RecommendStationAbout your hosts:As the lead host of the podcast, Jennifer R Glass is dedicated to equipping business owners with actionable strategies to bolster their success, particularly in the realm of hyper-local marketing. With a keen focus on systems, compliance, and leveraging digital tools like Google Business Profiles, she advocates for thoroughness and clarity in business processes. Jennifer also develops resources and review management platforms that support local businesses in enhancing their visibility and reputation. Her story is one of helping others standardize their operations and adopt best practices to maximize their impact in their communities.Patricia Reszetylo brings a wealth of experience from the fields of coaching, consulting, and marketing. Currently in the process of launching a local restaurant and marketing services business, she draws insight not just from her professional background but also from her direct engagement with the evolving needs of small businesses. Her hands-on approach and commitment to understanding community dynamics help her identify unique strategies that give independent businesses an edge over national chains. On the podcast, she shares practical knowledge and personal anecdotes, emphasizing the value of authenticity and systematic organization for local success.Keywords: local businesses, local positioning, Google Business Profile, Google reviews, GBP page, local restaurant marketing, independent business strategy, community engagement, business profile optimization, services listing, products listing, business hours, special accommodations, accessibility, LGBTQ friendly business, business profile posts, team photos, product photos, service photos, profile updates, contact information accuracy, phone number consistency, NAP information, address consistency, website consistency, review management, responding to reviews, review regulations, systematization, standard operating procedures

If your marketing feels like a lot of effort… with inconsistent results—this episode is for you.In this conversation with Dave Masovich, we break down the real reason most marketing doesn't convert—and it's not because you're not posting enough.It's because you're missing the strategy behind the message.Inside this episode, we cover:✨ The difference between tactical vs. strategic marketing (and why most business owners focus on the wrong one) ✨ Why 40–60% of marketing efforts are wasted—and how to stop the leak ✨ The power of the 80/20 rule (Pareto Principle) in your marketing strategy ✨ The six key places to uncover insights that shape a powerful, resonant message ✨ Why message clarity—not more content—is the real driver of growth ✨ How to create marketing that actually connects, converts, and builds long-term trustIf you've been feeling stuck, plateaued, or like your marketing “should be working better than it is”… this episode will shift how you think—and how you show up.Our Guest Info:Dave Mastovich is the CEO and Founder of MASSolutions, a growth marketingconsultancy reinventing the way marketing is done. He helps organizations drive growth inrevenue, talent, and engagement by improving how they sell, communicate, market, and aligntheir people.Dave is the author of No Bullsh!t Marketing, a #1 Best Seller, and host of the long-running NoBullsh!t Marketing Show. His approach turns data, behavior, and patterns into practical actionsleaders can use to drive real performance.Earlier in his career at UPMC, Dave's marketing leadership helped drive growth from under $1billion to $10 billion. Today he brings that same mix of cognitive science, 80/20 analysis, andreal-world execution to help organizations grow sales, strengthen culture, and increaseenterprise value.https://davemastovich.com/https://massolutions.biz/https://www.linkedin.com/in/davidmmastovich/Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

In Season 5, Episode 19 of the Pest Control Marketing Domination Podcast, Casey Lewis discusses how well-planned content helps pest control companies build organic authority, improve SEO, and support Google's EEAT principles: experience, expertise, authoritativeness, and trustworthiness.This episode explains how pillar pages, topic clusters, blog articles, guides, videos, social posts, FAQs, and Google Business Profile updates work together to strengthen a pest control company's online presence.Casey also discusses the importance of content volume, message consistency, and topic ownership before expecting long-term SEO results. Using examples such as green, eco-friendly pest control in California's Central Coast and the media attention around Spencer Pratt's L.A. mayoral race, the episode shows how repeated messaging can influence visibility and public awareness.The episode also covers simple video, edited video, and professional video, and why the value of video often comes from the clarity and frequency of the message rather than production quality alone.Why content still matters for pest control SEOHow Google's EEAT principles apply to pest control companiesThe difference between random content and strategic contentHow pillar pages and topic clusters build topical authorityWhy content volume matters before expecting SEO resultsHow repeated messaging can influence attention and visibilityWhy pest control companies should focus on owning specific service nichesHow blogs, guides, videos, social media, and Google Business Profile posts work togetherThe difference between simple video, edited video, and professional videoHow to build a 90-day content cluster planIf you own or operate a pest control company and want help building a smarter content strategy, a stronger SEO foundation, better Google Ads campaigns, or a complete marketing automation system, reach out to Rhino Pest Control Marketing.Rhino Pest Control MarketingWebsite: https://rhinopestcontrolmarketing.comEmail: casey@rhinopros.comWebsite: https://rhinopestcontrolmarketing.comFacebook: https://www.facebook.com/rhinopestcontrolmarketingYouTube: https://www.youtube.com/@rhinopestcontrolmarketingPodcast: Pest Control Marketing Domination Podcast

Most contractors stay stuck swinging a hammer for 90 hours a week because they never make the jump from operator to owner. Trant, a third-generation carpenter based in Nottingham, New Hampshire, almost did. Then his wife told him they were having a kid, and everything changed.In this episode of the Builders of Authority Podcast, host Adam McChesney sits down with Trant to break down exactly how he went from solo contractor to building a custom deck and outdoor living company on track to hit $20M in annual revenue, and why niching down to decks (instead of being a master of all trades) was the single biggest unlock.What we cover:– Why niching down to decks streamlined his estimating, SOPs, and office operations– The mindset shift from contractor to business owner — and the audiobooks and mentors that drove it– How becoming a dad forced him to build a company that could run without him on every job site– The marketing stack that built the brand: vehicle wraps, Google Ads, Google Business Profile, and targeted neighborhood mailers– Why hiring a virtual assistant was one of the highest-ROI moves he made– His 5-year plan: $20M in revenue and a dedicated outdoor living design center– How to delegate the tasks outside your expertise so you can focus on growth

Google just stood on stage at I/O 2026 and named pet care by name. Starting this summer, Google's AI agent will call your business on a client's behalf to check availability and pricing — and the businesses it can't read won't make the list. This episode breaks down what changed, the 7.22-word stat that just broke traditional SEO, the six-rule blog structure AI actually cites, the four places your reviews need to live, and the four things every pet business owner needs to do this week before the rollout hits. Timestamps [0:00] — Welcome + the CC story from February (the strainer in action) [3:00] — Why AI literacy is the new business literacy [4:30] — Google I/O: the biggest change to Search in 25 years [6:00] — The 7.22-word stat that just broke traditional SEO [8:30] — AI Mode hits one billion users — what that means for your visibility [10:30] — The new game: ranking vs. being citable [13:30] — The first 100 words rule + the brochure problem [16:00] — The 6-rule blog structure AI will actually cite [20:00] — Why Google Analytics is lying to you (and where to look instead) [22:30] — The Google quote: pet care named by name [25:30] — What it looks like when Google's AI agent calls your business [27:30] — Daily Brief + Gemini Spark for pet business owners [30:30] — Four things you can do this week (with the 4-place reviews framework) [33:30] — Close + Keep jumping In This Episode You'll Discover Why Google named pet care — by name, on stage — at I/O 2026, and what's actually rolling out this summer The 7.22-word AI search stat (and what your clients are actually typing into Google now) The 6-rule blog structure that gets your pet business cited by ChatGPT, Perplexity, and Google AI Mode The 4 places your reviews need to live — and why having them only on Google looks suspicious to AI Why Google Analytics is hiding your AI traffic — and where the real fingerprints live Four things every pet business owner needs to do this week before the summer rollout About This Episode Bella Vasta — founder of Jump Consulting and host of Bella in Your Business — sits down to break down everything Google announced at I/O 2026, the biggest developer event of the year. Bella translates the keynote into pet-business plain English: what changed in Search, why the average AI Mode query is now 7.22 words instead of 4, the six-rule blog structure that AI engines actually cite, the four places your reviews need to live for AI to trust you, what it means that Google named pet care by name as one of the first categories its AI agent will call on behalf of clients, and exactly what business owners need to do this summer to stay in the conversation. She also closes the loop on a Google Labs experiment she flagged for The Jumpers community back in February — and now lives on the keynote stage. Resources Mentioned in This Episode Ep 428: ChatGPT Is Not Google Ep 433: 13 AI Pet Sitting Business Mindset Shifts Ep 421: Why AI Will Save Your Pet Business The AI Brain: The One File That Makes Every AI Sound Like You Google I/O 2026 keynote recap (Google blog) Book a website + AI visibility session with Bella Connect with Bella Website Sessions with Bella The Jumpers Mastermind Subscribe to Bella in Your Business Bella's Website Find Bella on Instagram + Facebook ? search Bella Vasta Frequently Asked Questions Q1: Is Google's AI really going to call my pet business? Yes. At Google I/O on May 19, 2026, Google announced that AI Mode will start performing tasks on behalf of users — including making reservations, booking appointments, and getting quotes. They named three industries to start: home services, beauty, and pet care. The agent will call businesses, check availability and pricing, and bring the results back to the searcher. Rollout begins in the United States this summer. Q2: What is the difference between SEO and AIO (AI Optimization)? SEO is about ranking — getting your page to the top of the blue-link results so a human clicks. AIO is about being citable — making sure an AI engine like ChatGPT, Perplexity, or Google AI Mode can read your website, understand what you do, and confidently recommend you when someone asks. Old SEO chased the click. AIO is about being in the answer itself. Both still matter, but AIO is now the gate. Q3: Why is my pet care business invisible on Google AI Mode? Most pet care websites read like a brochure — vague phrases like 'passionate care for your beloved pets' or 'tailored services for your pet's unique needs.' AI engines cannot cite that language because it does not answer a specific question. To show up in AI Mode, your pages need specific facts in the first 100 words: city, zip codes, services, prices, availability, and what kind of pets you specialize in. Specific. Real. Answerable. Q4: Why doesn't my Google Analytics show AI traffic? Google Analytics runs on JavaScript. The crawlers from ChatGPT, Perplexity, and Google AI Mode do not execute JavaScript, so they never trigger your Analytics tracking. That means even when AI bots visit your site every single day, your Analytics dashboard shows nothing. The only place AI bot visits show up is in your server logs. Ask your web host or developer for access to your raw server logs — that is where the AI fingerprints live. Q5: How long is the average AI Mode search now? According to Google's own one-year AI Mode data published in May 2026, the average AI Mode query is 7.22 words — almost double the average traditional Google search at 4 words. The top words used to begin an AI Mode search are What, How, I, Is, and Can. The top action words inside the search are find, information, identify, explain, and summarize. Pet care clients are no longer typing 'pet sitter Phoenix' — they are typing full conversational questions, which is why brochure-style websites built around three-word keywords are losing visibility fast. Q6: How do I structure a pet care blog so AI will cite it? Six rules. One — make your headline a question a real client would type. Two — answer that question in the first 100 words with a specific number, city, or service. Three — make every H2 heading a question too. Four — add an FAQ block with six to ten real Q&As and FAQ schema markup. Five — internally link to one other blog on your site and link back from it. Six — include an author bio with credentials, photo, years in business, and service area. That signals E-E-A-T (experience, expertise, authoritativeness, trust) — what AI engines look for when deciding what to cite. Q7: Where should I put my pet business reviews so AI can find them? Four places. Place one — your Google Business Profile (the floor). Place two — embedded on your website as real text (not screenshots), on a dedicated Reviews page AND on every service page, with schema markup. Place three — woven into your FAQ answers so reviews function as proof inside your actual responses. Place four — cross-platform on Yelp, Nextdoor, Facebook, and Bark, because AI engines look for citation consistency. A pet business with 300 reviews on Google and zero anywhere else looks suspicious to AI. The one with reviews distributed across four platforms looks like a real business. Q8: What are the four things every pet business owner needs to do this week? First, be your own client — open ChatGPT, Perplexity, and Google AI Mode and search 'best pet sitter in [your city].' See whether you appear. Second, read your homepage like an AI would and audit the first 100 words for specifics: city, services, prices, availability. Third, lock down your Google Business Profile — hours, phone number, services, service area, photos. Fourth, distribute your reviews across the four places listed above so AI sees you consistently cited as a real business. Full Episode Transcript You guys, on February 26th, I was inside my mastermind with the jumpers and I was talking about this tiny little what they call Google Labs, right? It's an experiment that they were doing. It's called CC. And CC was this email feature that it was so cool because every morning it would read your Gmail and your calendar and then hand you a prioritized summary of your day. What was urgent, what was next, all in one place with links to go to it. So now you're not having to read through your emails and your ? appointments and requests and things that had deadlines and not know it it just it was amazing. I was fired up and I told all my jumpers that like they all needed to be on it right now. And the response was also excitement, and other people signed up for it too. Some people had to get on the wait list because There was a wait list for it, but it was a really cool thing. And since February, I personally have been doing it. Now let's fast forward to May 19th, which you're gonna hear a lot about today. Google stood on a stage at their biggest developer conference of the year and announced it to the world. It was a new name. It was built into their Gemini app on the keynote stage in front of a billion people. And guys, this is exactly what I do. I take this stuff. That is out there, that is overwhelming, that is just like there's so much that you become paralyzed. And I put it through a strainer. I decide what is actually gonna be important to you, the small business owner. I distill it and I give it straight to you. That's exactly what I did. Okay. And I filter out the noise. I bring you the things that actually matter before they matter, before the headlines, before everyone else gets on top of it. That's what I've been doing since 2023, okay? And today's no different because AI literacy is the new business literacy. And if you're listening to this, you are one of the special people in the small business world that wants to learn and wants to know. You're not one of the ones that are sticking your head in the sand or paralyzed by fear. Do you have fear? Probably.

Your website can be your highest-performing sales rep or your most expensive leak, and most small businesses have no idea which one they're running. We sit down with marketing strategist and straight-talking mentor Tom Malesic to get brutally practical about what makes a website convert, why “just being on social media” is not a plan, and how simple messaging mistakes cost real money every week.We dig into the conversion essentials that separate a site that gets traffic from a site that gets clients: credibility, a clear call to action, and copy that speaks to the customer's problem instead of bragging about the company. Tom shares the mindset shift that changes everything: start with pain points, prove you understand the buyer, then guide them step-by-step to book, call, or request a quote. If your homepage is confusing, you'll feel it in your leads.Then we demystify SEO and local SEO with the fundamentals that still win: legitimate content depth, more relevant pages, backlinks as “votes,” and a Google Business Profile that is fully built out and constantly updated. We also talk about what's changing with AI search and LLMs, including why question-based content and strong text assets like show notes improve your odds of being surfaced by tools like ChatGPT. Finally, Tom lays out the few marketing metrics worth tracking so you can connect rankings and leads to closed sales, not vanity numbers.If you want a clearer, calmer marketing strategy that actually makes you money, listen now, share this with a business owner who needs it, and subscribe and leave a review so more people can find the show.Send us a messageSupport the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywigginsTo work with Audrey schedule a breakthrough/discovery session.

In today's world of curated content, polished Instagram feeds, and highlight reels, it's easy for business owners to believe marketing is all about perception.But what happens when perception doesn't match reality?In this episode of The Visibility Podcast, Melissa Rose dives into the powerful difference between perception and truth in marketing, and why both matter if you want to build a trusted, sustainable business.Melissa unpacks how social media creates perception, why Google Business Profile acts as third-party verification, and how your website bridges the gap between what people see and what people actually experience when they work with you.If you are a dance studio owner, local business owner, or service-based entrepreneur trying to improve your visibility, marketing, SEO, and client trust, this episode is packed with practical insight and real talk.Because while social media may get attention… the truth is what gets people to stay.In This Episode: The difference between perception and truth in marketing  Why curated social media alone is not enough  How Google Business Profile builds trust and credibility  Why reviews, photos, and client feedback matter more than ever  The role SEO and Google search play in visibility  Why business owners are losing clients without realizing it  How your website should combine perception AND proof  Why visibility is more than just social media marketing  The connection between trust, search, and conversion  How AI and search behavior are changing local marketing Key Takeaways: Social media creates perception  Google Business Profile creates verification  Your website bridges the gap between the two  Visibility without trust will not convert  Reviews are one of the most powerful marketing tools you have Perfect For: Studio Owners  Brick-and-Mortar Businesses  Local Business Owners  Service-Based Entrepreneurs  Businesses wanting stronger SEO and local visibility  Anyone wanting to improve their Google Business Profile Melissa's Google Business Profile Workshop ✨ Live Workshop + Q&A ✨ On-Demand Training Available ✨ Learn how to optimize your Google presence before fall enrollment seasonKeywords:Google Business Profile, Local SEO, Visibility Marketing, Dance Studio Marketing, Small Business Marketing, Business Visibility, Google Reviews, Local Search, SEO Strategy, Brick and Mortar Visibility, Dance Studio Owner, Marketing Strategy, Service Business Marketing, Website Strategy, Online Reputation, ChatGPT Search, Google Optimization

If you've been avoiding SEO because it sounds like something only tech people care about, this episode is going to change your mind. I'm breaking down exactly what SEO means for your family photography business, why it has become one of the top inquiry sources for photographers who actually invest in it, and the three things you can do this week to start showing up on Google. This is a solo episode, and I'm talking about this because I keep seeing the same pattern: family photographers with beautiful websites and zero visibility on Google. The families searching for a photographer in your city right now are not scrolling Instagram. They are typing into Google. And they are ready to book. So let's make sure they can find you.What you'll learn in this episodeWhy SEO is now one of the top inquiry sources for family photographers (not Instagram, not referrals)How your Google Business Profile acts as a second website and what to do with it todayThe stats behind why fresh Google reviews outperform stale ones from two years agoWhy blogging is the engine of your SEO strategy and the types of blog topics families are actually searching forThe difference between renting attention on Instagram and owning visibility on GoogleA full step-by-step workflow for writing and publishing one keyword-focused blog post this weekHow the same content that ranks on Google also positions you to be recommended by AI search tools like ChatGPT and PerplexityResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/seo-for-photographers/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ The Blogging and Organic Visibility System for Family Photographers: https://systemsandworkflowmagic.com/blogging-visibility-system-youtube▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends ▸ Dubsado (get 30% OFF with my affiliate link): https://systemsandworkflowmagic.com/dubsado-coupon-code ▸ Flodesk (get my affiliate discount here): https://systemsandworkflowmagic.com/flodesk-discount-code Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools

Most real estate investors focus entirely on outbound lead generation and never build the online presence that captures sellers who are already searching. In this episode, SEO expert Glen Petersen walks through the full playbook, from setting up your website and Google Business Profile to building backlinks and free directory listings that grow your credibility over time. Glen also covers the AI side of search, including how to show up in ChatGPT and Gemini results using platforms like Reddit, YouTube, and Bing Business Profile. If you haven't started building your online presence yet, this episode is your starting point.   KEY TALKING POINTS: 0:00 - Intro 0:37 - Demand Generation vs Demand Capture 2:41 - Defining PPC & When It's Ideal 4:37 - Defining SEO 5:42 - Your Website 6:17 - Your Google Business Profile 7:22 - Additional Pages 9:58 - AI Search Results 13:04 - AIO Quick Hacks 15:06 - Outro   LINKS: Instagram: Glen Peterson https://www.instagram.com/nobleschlen/   Website: Bateman Collective https://www.batemancollective.com/    Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

If the thought of Facebook and Instagram ads makes you want to throw your phone across the room… this episode is for you.In this conversation, Melissa Rose sits down with Kristian Altuve of Dance Motion Marketing to talk about dance studio advertising, lead generation, enrollment systems, and what actually works when it comes to marketing a dance studio in today's world.But this isn't just another conversation about running Facebook ads.Because behind every click, inquiry, and lead is a real person—a busy parent looking for connection, trust, and the right fit for their child.Together, Melissa and Kristian unpack how dance studio owners can approach marketing more strategically without losing the human side of their business.They discuss: Whether Facebook and Instagram ads are realistic for smaller dance studios  Common dance studio marketing mistakes that waste money  Why lead follow-up matters more than most studio owners realize  How to make dance advertising feel authentic instead of salesy  What studio owners should focus on before ever spending money on ads  Why systems and visibility work together  The relationship between organic marketing, Google Business Profile optimization, and paid advertising  How to attract the right dance families—not just more leads Melissa also asks the questions every studio owner is secretly thinking: “Do ads actually work?” “How much money should I realistically spend?” “Can small studios compete?” “What if I waste money?”If you're a dance studio owner trying to grow enrollment, improve your dance studio marketing, increase visibility, or better understand dance advertising, this episode is packed with practical insight and honest conversation.About Kristian Altuve: Kristian Altuve is the founder of Dance Motion Marketing, where he helps dance studio owners build predictable enrollment systems through marketing, lead follow-up, automation, and strategic growth systems. His mission is helping studio owners stop guessing and start growing through clear, repeatable systems that actually work in the real world of running a studio.Our Guest Info:Website: https://www.dancemotionmarketing.com/IG: https://www.instagram.com/dancemotionmarketing/Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?