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Hey there, studio owner. Let's talk about something that can make or break your business—your team.Now, if you've ever hired someone, handed them a task, crossed your fingers and thought, “I hope this works out…”—this episode is for you.Because hope is not a strategy.In today's episode, I'm breaking down the exact framework I use to onboard new team members—from teachers to admin—and how I set them up for success from day one. I'll share how we measure growth, create momentum, and yes…how we gently level up expectations as your business grows.Whether you're hiring for the first time or realizing it's time to get more intentional with the team you already have—this episode will give you the steps to create a team that not only performs, but thrives.And if you want support putting this into action, that's exactly what we do inside my Level UP Mastermind—so stay tuned till the end for more on that.Let's get into it.Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Newsletter, & Referral Partners.Love today's podcast?
If SEO makes your eyes glaze over, you're not alone. But here's the truth—if you're running a sourdough microbakery, especially from home, local SEO can be one of the simplest and most effective tools for helping your community find you. In this episode, I'm breaking it all down in a way that feels doable, not overwhelming. I'm sharing the exact steps I've researched and implemented to help make it easier for people searching phrases like “sourdough near me” or “local bread pickup” actually find your business—without needing a full website or hours of tech know-how.Together, we walk through six practical SEO strategies you can start using today, whether you're baking for porch pickup or prepping for a local market. From claiming your Google Business Profile to optimizing your Instagram bio with local keywords, these tips will help boost your visibility online and connect you with the people who are already searching for exactly what you offer. This episode is all about keeping things simple, clear, and sustainable—so you can keep growing without burning out.Resources: Join my email list here: https://carolinebower.myflodesk.com/newsletterJoin the Bread Winner Network: www.carolinebower.com/bwnetworkFollow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery!
SHOW NOTESYou'll hear from me as I guide you through several key topics, including:How the introduction of AI has impacted search engine optimization and page one rankingsThe rise of zero-click search results and how to show up in themWhat EEAT stands for — experience, expertise, authority, and trust — and why Google uses it to rank your contentAnd how to optimize your Google Business Profile and other online directories to increase visibility in local searchVisit the episode page on our website to get the audio recording, full transcript, and 5-Minute Marketing videos. Now let's tune in and learn what you need to do to land on page one in 2025. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Ever feel stuck in your business—like you're showing up, doing the work, and still wondering… “Why isn't this working?” Yeah, I've been there.In this episode, I'm pulling back the curtain on a challenge I gave myself: 100 days of going live. No script. No editing. Just one take, one minute, one daily nugget while walking each morning.What started as a test turned into a transformational business habit. Not only did I grow engagement across my podcast, YouTube, and socials, but a major opportunity started unfolding—one that I had been dreaming about for years.Inside this episode: ✨ Why a 90-day test is the best way to spark momentum ✨ What I learned from doing 100 days of consistent content ✨ How to test your big idea—without burning out ✨ What I'm doing in Q3 to get closer to my dream goal ✨ And how you can do it too—with support from my Level UP programWhether you're feeling stuck, need a fresh spark, or want to challenge yourself to show up differently—this episode is your invitation to take action (and let go of perfection).
If you're a landscaper trying to get found on Google but you're running your business out of your truck, garage, or storage unit—you're not alone. In this episode, Scott breaks down 5 of the most common (and most important) questions landscapers ask about Google Business Profile. These are the questions that come up when you're ready to grow, get more leads, and actually show up on Google Maps. You'll learn: ✅ How to set up your profile the right way—even without a storefront ✅ The exact photos to upload to get more calls ✅ Easy ways to get more reviews (without being pushy) ✅ How long it really takes to start ranking ✅ The biggest mistake that kills your chances of showing up Whether you already have a profile or you're just getting started, this episode will help you turn that free Google listing into a lead machine.
Send us a textIn this episode, Mike and Greg break down three major developments shaping the local search and AI landscape. First, they tackle the growing wave of Google Business Profile suspensions caused by rigid, AI-driven video verification—where even legitimate businesses are getting flagged. They offer practical advice on how to avoid getting suspended and why field-based verification is now essential.Next, they explore new consumer survey data showing a significant rise in people using AI tools like ChatGPT and Gemini for local business discovery. But while AI wins early attention, most users still turn to Google Maps or Search to take action—creating a split-funnel dynamic that Google must navigate to protect its ad model.Finally, they unpack Apple's WWDC announcements, noting the glaring absence of Siri. Instead of chasing ChatGPT, Apple is doubling down on privacy-first, on-device AI. Meanwhile, Siri continues to underperform as voice UX expectations are being reshaped by tools like ChatGPT Voice.This episode is for marketers, SEOs, and local business owners trying to stay ahead of fast-moving changes in AI, search, and platform strategy.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
What if one of your most powerful marketing tools was already at your fingertips, and totally free? In this episode, I sit down with digital growth strategist Marilyn Jenkins, author of The Google Business Profile Training Guide, to talk about a tool many business owners overlook: their Google Business Profile.Marilyn shares why this profile may matter even more than your website, especially as AI changes how people search. They also discuss how to make the most of your listing, from smart optimization tactics to why weekly updates make such a big difference.If your profile has been gathering dust or you haven't even claimed it, this conversation will help you shift your mindset and take action. You'll walk away with practical, manageable steps to boost visibility and connect with more local customers.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!
If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training
In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You'll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business.Casey dives into the long-term value of building a strong SEO foundation with service pages, blog content, and a well-optimized Google Business Profile. He also explores how paid ads—like Google Ads and Local Services Ads—can generate instant traffic and help you dominate your service area quickly when done right. Whether you're just getting started or looking to scale, this episode provides a roadmap for combining both approaches effectively.If you're wondering where to put your marketing dollars—or how to get more out of your website traffic—this episode will give you clarity and a next-step strategy. Tune in now to learn which method might be best for your pest control company and how to strike the right balance between fast results and long-term growth.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketingLeave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
When economic uncertainty looms, most businesses make the critical mistake of slashing their marketing budgets first. But what if that's exactly the wrong move? In this illuminating episode, Jason shares battle-tested strategies to keep your design business visible and thriving during economic downturns—without breaking the bank.Drawing from his wealth of marketing expertise, Jason walks through practical, low-cost approaches that design professionals can implement immediately. From website optimization and Google Business Profile maintenance to email list segmentation and automated follow-up systems, these strategies require minimal financial investment while delivering maximum impact. The common thread? Strategic thinking and consistent effort outweigh throwing money at marketing problems.The episode takes a fascinating turn when Miriam shares insights from her time at Kohler Company, revealing how their visionary leader Herbert Kohler Sr. approached recessions differently. While competitors retreated from trade shows and advertising, Kohler maintained visibility—allowing them to capture market share while others disappeared from consumers' consciousness. This real-world example powerfully illustrates why maintaining your marketing presence when others pull back might be your most strategic business move.Whether you're feeling the economic pinch now or simply want to prepare your design business for future uncertainty, this episode provides a clear roadmap for recession-proofing your marketing. Ready to implement these strategies and potentially emerge stronger while competitors struggle? Subscribe to Designer Discussions for more insights that help your design business thrive in any economic climate.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-143-How-to-Recession-Proof-your-Marketing-PlanTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
How to Optimize Photos for Your Google Business Profile: Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics Google Business ListingsToday, we're diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign.Episode Webpage: https://propelyourcompany.com/photos-google-business-profile/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training
This podcast focuses on practical advice for those operating a pooper scooper business. Erica answers questions covering topics such as Google Business Profile verification, client management, recession-proofing strategies, and employee compensation. She also touches on personal experiences with business growth, health challenges, and integrating faith into her entrepreneurial journey. The podcast provides actionable insights and candid reflections from a small business owner navigating the challenges and successes of the pet waste removal industry. Comments and Questions are welcome. Send to: thescooppodcast22@gmail.com
Local SEO just got a reality check. Darren Shaw, founder of Whitespark, joins Rooted in Revenue to debunk some widely held myths while sharing what actually drives results for small businesses trying to dominate local search. If you're a real estate agent sharing office space with ten competitors, a service provider working from home, or any brick-and-mortar business wondering why your Google rankings aren't improving despite "doing everything right," this conversation will change how you approach local SEO forever. Shaw breaks down the local filter that's silently crushing businesses sharing addresses, reveals why citation consistency isn't the ranking factor everyone thinks it is, and explains why your Google Business Profile needs constant attention, not a "set it and forget it" approach. Plus, he tackles the age-old question about Yelp's practices and shares the one ranking factor that trumps almost everything else. About Darren Shaw Darren founded Whitespark in 2005 as a web design and development company; however, his passion and curiosity for all things local search led to a shift in focus in 2010, and ultimately to what the company is today. These days, Whitespark specializes in local search software and services and is one of the most respected and cited in the industry. Darren has been working on the web for over 19 years and loves everything about local SEO. He leads research initiatives such as the Local Search Ranking Factors survey and the Local Search Ecosystem. He is a regular contributor to search marketing publications, and speaks at conferences around the globe. When Darren isn't speaking at conferences, researching the latest in local search or designing the next best local SEO tool, he is spending time with his wife and daughter in their hometown of Edmonton, Alberta. In his spare time he's traveling, sporting fancy socks, and drinking too much coffee. Social Links: https://whitespark.ca/ https://www.linkedin.com/in/darrenshawwhitespark/ https://www.instagram.com/darrenshawseo/ https://www.facebook.com/darrenshawseo
Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
Local SEO is the key to growing your service-based business—and Josh Thompson of Bright Beam SEO joins us to break down exactly how to use it to your advantage.If you've been searching for ways to improve your Google Maps ranking, generate more calls, or win in your city, this webinar answers your questions and provides clear, tactical advice. Josh helps businesses optimize their Google Business Profile, explains the difference between local and national SEO, and reveals what actually drives success in SEO for service businesses.He speaks directly to small business owners—plumbers, dentists, lawyers, carpet cleaners, landscapers—who want real results. You'll discover how Google Business Profile optimization works, why Google Maps SEO is often more important than your website, and how to stand out from your competitors by doing what 95% of them ignore.Josh's insights match the local search strategy that business owners are actively looking for: how to get discovered, how to get more Google reviews, and how to consistently attract customers in your area.Watch this if you're ready to turn local searchers into paying customers and want real, actionable SEO tips tailored for your business.Timestamps: 00:00 – Introduction to Josh Thompson & Bright Beam SEO 01:15 – What is Local SEO vs National SEO 02:50 – Why Google Business Profile matters more than your website 04:30 – Physical vs service area businesses on Google Maps 06:05 – First steps to set up Local SEO for a new business 07:40 – Biggest mistakes businesses make on Google Maps 09:00 – How to use reviews to improve your local ranking 10:35 – Case studies: Carpet cleaner vs landscaper competition 12:30 – How to analyze your competitors' review velocity 14:00 – Does Local SEO apply to B2B businesses & consultants? 15:20 – Josh's mindset on business success & client ROI 15:50 – Where to connect with JoshTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-onlineClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow us on Threads: https://www.threads.net/@thereal_drchrislooFollow us on TikTok: https://www.tiktok.com/@drchrisloomddphdFollow our Blog: https://www.drchrisloomdphd.com/blogFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphdSubscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025
You've got a studio to run, a team to manage, clients to care for, and the last thing on your list? Legal documents.
In this episode, we break down what Google's new AI Mode is, how it's reshaping search results, and what it means for your clinic's local visibility. If you rely on SEO or Google Business Profile traffic to bring in patients, you can't afford to miss this. Learn what actions to take now to stay competitive and show up in AI-powered search results. Episode Webpage: https://propelyourcompany.com/google-ai-mode/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training
If you've ever felt like your store's website isn't getting the traffic it deserves, you're not alone — and SEO might be the missing piece. In this practical, no-fluff episode of Main Street Matters, host Patrick Keiser and guest Samantha Conner break down five of the most common SEO mistakes that independent retailers make and how to fix them without hiring an agency or becoming a tech expert.From page titles and product descriptions to slow-loading images and Google Business Listings, Samantha walks through the missteps that quietly cost stores visibility and sales — and offers quick, manageable tips to improve your rankings and bring more local customers through your (real or digital) doors.
Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
Meet the Nomadic Marketer Eric Dingler, a faith-driven entrepreneur who helps local businesses grow through clarity, simplicity, and strategy in today's noisy digital world.In this episode, we unpack what it means to succeed as a small business or local service provider in the age of AI, SEO, and digital transformation. If you've ever wondered how to attract more local clients, turn random tactics into consistent results, or make marketing actually work for you — this is your blueprint.Eric's insights directly address key pain points like:Why your pay-per-click ads strategy isn't convertingHow a client avatar marketing approach leads to more qualified leadsWhat makes done-with-you marketing better than DIY or expensive retainersWhy Apple Business Connect and Google Business Profile SEO are essential for local SEO strategyHow to navigate the shift from SEO vs AEO (Answer Engine Optimization) to stay visible in AI-powered searchWhat true faith-driven entrepreneurship looks like in a location independent business modelEric Dingler lives what he teaches — building a successful agency while traveling full-time with his family. As a digital nomad entrepreneur, his 4 Laws of Marketing help simplify the overwhelm:Keep It SimpleBe GenuineA Tactic Is Not a StrategyDo Less with MoreThis podcast is packed with digital marketing for dentists/doctors, home service providers, and any business owner ready for real growth without the hype. It's not about doing more — it's about doing the right things smarter.
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsAI analysis for GBP reviews in Google Chrome.Google sends information edit rejection notices for GBP.Google tests replacing local map pack with AI overview.Can you get positive reviews from a community event if they didn't do business with you?Why did my GBP get unverified when I changed the primary category?Are certain industries harder to get approved by Google for an SAB in a residential address?Is it important that customers don't leave reviews while connected to the location's wifi?Can I get a suspension turned over with only one document?How do I use AI, and what tools should I use? Why are reviews not showing up in my GBP?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsBug causes knowledge panel to go missing on GBP.What should I do if a former employee hijacks my GBP and makes changes?How do I make sure I show up in local AI search?What are some best practices for local heat map software or competitor analysis?How do I get access to a GBP?Do hotels and villas qualify for a GBP?Are GBP Activities similar to GBP Posts?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
If your wedding business relies on being found through Google or Instagram, this episode is a must-listen. AI is changing how couples search for suppliers — and if you don't adapt, you could be slipping off the radar without realising it. Katie and Roxy break down what this new AI search shift means (in plain English), why it matters for wedding professionals in 2025, and what to do to make sure your business still gets seen — from optimising your Google Business Profile to creating content AI actually pulls into search results. Plus, they share a free trial of ManyChat Pro, the tool they swear by to boost Instagram engagement, set up smart automations, and stop your posts from being buried the second you drop a link. Want more eyes on your business and better quality leads? This episode is your roadmap. Try ManyChat Pro for Free!
Want 7x more leads? Autumn and Shelly show you how Google Business and LSA can transform your online visibility.Autumn and Shelly presented strategies to optimize Google Business Profiles and Local Service Ads (LSA). Shelly shared how LSAs helped 7x her business and provided lead-gen tips like timing reviews and troubleshooting ad ranking issues. She emphasized brand consistency and suggested agents exchange Google reviews to improve visibility and trust.
Text me Your email for my Booking LinkIn this episode of Yoga Biz Champ, Michael Jay sits down with Tyler Valencia—fitness educator, tech-savvy marketer, and founder of KipsOnline.org—to talk about how yoga studio owners can master visibility in a digital-first world.Tyler breaks down the most overlooked marketing strategies that are totally free, shockingly underused, and incredibly effective—like Google Reviews, Yelp listings, and smart SEO. This isn't about being trendy—it's about making sure your studio gets found by the people actively searching for what you offer.Whether you're in a big city or a small town, these are the tactics that boost your discoverability, build trust, and help students say YES before they ever walk through your doors.In this practical episode, we talk about:• Why reviews are more powerful than word-of-mouth ever was• How to set up your Google Business Profile (and why you absolutely should)• Easy automations that get your members to leave glowing reviews• What platforms really matter—and which ones are fading fast• How SEO connects all your efforts (including your social media)• A smarter way to repurpose blog content, YouTube, and Reels• The visibility mistake studio owners keep making with their online presence• If you've ever thought “I'm bad at marketing”—this episode will show you where to start and how to fix it.Connect with Tyler Valencia:Website: https://kipsonline.orgInstagram: https://www.instagram.com/_tylervalencia_/YouTube: https://www.youtube.com/@TylerValenciaFitnessPodcast: KIPS Podcast
Struggling to get your business noticed on Google Maps? You're not alone — and the good news is, there's something you can do about it. In this video, we break down 10 highly effective ways to improve your Google Business Profile and climb the ranks in the local map pack. These are the exact strategies we use to help our clients boost visibility, attract more leads, and dominate their local market. We'll cover everything from optimizing your business description and categories, to collecting high-quality reviews, posting regularly, and using the right keywords. You'll also learn how to avoid common mistakes that could be hurting your rankings without you even realizing it. Whether you're a local service provider, brick-and-mortar shop, or solo entrepreneur, this guide will help you take control of your local SEO and start getting more calls, more clicks, and more customers. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/
Summer might mean slower class counts and more beach days—but your Google visibility should still be working hard for you.In this quick, actionable episode, I'm sharing 5 simple ways to give your Google Business Profile and website a refresh that builds trust, improves SEO, and keeps new clients walking through your doors (even if your current ones are pausing for the season).Inside the episode:✅ The one photo mistake that could be costing you clicks ✅ Why your business name might be confusing Google—and how to fix it✅ What to do right now if a client says they're taking a break ✅ The review tip that boosts both SEO and conversions ✅ How to audit your website pages for maximum trust-building powerIf you want your studio to be the only option in town—this episode is your summer checklist.
In this episode of the I Do Wedding Marketing Podcast, I'm sitting down with Taylor Svetlichny of Aligned SEO. If SEO feels like a mysterious code you've never cracked, you're not alone—I'm right there with you! But Taylor breaks it all down in a way that's approachable, smart, and dare I say... fun?We dive deep into:The biggest SEO myths that are holding creative entrepreneurs and wedding pros backWhy simply blogging every week isn't enough (and how it could actually be hurting your site!)How to do keyword research that actually works—and why one small tweak in a word can make all the differenceThe truth about “near me” searches and how local SEO really worksTips for optimizing your main pages first before getting buried in blog postsHow to turn your podcast show notes and transcripts into powerful SEO contentAnd why having a Google Business Profile is non-negotiable in 2025Taylor also shares her journey from photographer to SEO pro, and why she swears by SEO for building sustainable, high-quality leads—without constantly churning out content.
Today, we're diving into a super actionable strategy to help boost your Google reviews quickly and easily. If you're a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won't want to miss this!So, what's the big news? Google now lets you create a QR code that takes your patients or customers straight to your review page—no searching, no hassle.
Have you ever wondered how some service businesses seem to dominate their local markets while others struggle to get seen? The secret might be simpler than you think – and it all starts with how you show up on Google. Today's guest breaks down what really works in local SEO, how to increase your visibility without increasing your workload, and why finding your niche might be the smartest move you can make. Bradley Benner is a leading local SEO expert and the founder of multiple businesses, including TreeCareHQ, Semantic Mastery, Semantic Links, and Semantic SEO. With over a decade of experience in agency building, lead generation, and SEO coaching, Bradley helps both business owners and marketing professionals create systems that convert clicks into clients. Why Local SEO Still Matters Even with the rise of AI-driven search, Google Maps still drives the majority of local leads – nearly 70%, according to Bradley. But most business owners aren't optimizing their Google Business Profiles the right way. From posting geo-tagged photos to writing location-specific content, Bradley shares actionable strategies that help local businesses get seen and generate results. He also emphasizes why local businesses should aim to rank in both Maps and traditional search results. It's not just about visibility – it's about building long-term authority and creating a safety net when algorithms shift. Why Niching Down Changes Everything In 2020, Bradley made a pivotal shift by focusing solely on tree service contractors – a decision that helped him streamline his processes, scale faster, and build a thriving local agency. By specializing, he was able to reuse assets, simplify his marketing, and generate predictable results for his clients. Today, his white-label SEO agencies serve other marketers looking for efficient, proven systems. Whether you're a service-based business owner or a marketing pro supporting them, this episode is packed with practical SEO insights and long-term strategy. Enjoy this episode with Bradley Benner… Soundbytes 8:20-8:34 “Just because we may have a skill like being able to know how to get stuff to rank in Google, that doesn't mean that you're going to be effective at being able to convert that skill into money – not just for yourself as the SEO professional, but for the business that you're selling that service to.” 10:14-10:34 “In 2020 I niched down. I finally decided to ignore anybody else other than tree contractors from my own local SEO agency. And boy, that was the biggest thing, the best thing I could have ever done. Because it simplified my business significantly from the workload.” Quotes “If you can build enough brand strength, you can typically rank well, even if you have terrible SEO.” “About 70% of the leads that are generated from Google Search come from maps.” “One of the most valuable things that they can do is just train their technicians to take three to five photos from a mobile device.” “AI is changing search behavior fast. If your business isn't feeding the model, you're invisible.” Links mentioned in this episode: From Our Guest Website: https://semanticmastery.com/ Connect with Bradley Benner on LinkedIn: https://www.linkedin.com/in/bradleybenner/ Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/
Send us a textInbound leads. Team trust. $125K in 7 weeks.These aren't buzzwords—they're the real results of a client who implemented the systems built by my guest, James Donovan, founder of Nine Two Media. In this episode, James breaks down the exact strategy his agency used to help a service-based firm generate $125,000 in new business in just 49 days using Google Business Profile visibility, Local Service Ads, and targeted positioning that drives results without relying on referrals or bloated retainers.But we don't stop at marketing. We dig into the leadership shifts that make that kind of scale possible—and sustainable. James shares what it took to step out of daily fulfillment, trust his team, and build the systems that allowed both his agency and his clients to grow. That's the real work—moving from operator to CEO.If you're stuck in the weeds of fulfillment or wearing every hat in your agency, this conversation will show you what's possible when systems, strategy, and leadership align. And if you're already scaling past seven figures, this is a masterclass in how to lead through systems and multiply your impact.Listen now to discover:How James helped a client generate $125K in just 7 weeks using inbound systemsWhy Google visibility is still the most underutilized lead gen lever for service-based firmsThe leadership shift required to delegate, trust, and lead at scaleWhether you're still inside the day-to-day—or already building a leadership team—this episode will challenge how you think, lead, and grow.Books Mentioned:Booked Solid: Digital Marketing Strategies That Actually Work for Accounting Firms by James DonovanThe Slight Edge by Jeff OlsonConnect with James Donovan:Looking to build predictable client acquisition systems for your B2B service firm? Connect with James Donovan at ninetwomedia.com or on LinkedIn to learn how his team helps service businesses drive inbound leads using Google visibility, Local Service Ads, and smart positioning.Support the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube
In this high-speed, insight-packed episode, Ryan shares his final decision on which field service management software he's moving to — and why Service Titan is out. He dives deep into what's working (and what's failing) in SEO, Google Business Profile issues, AI automation in home services, and the future of the garage door industry. Buckle up — this one's dense with strategy, savings, and software smarts.
In this episode of Witnesses, host Amb. Elisha welcomes marketing expert and agency founder Jake Sucoff, who shares his journey from teaching English in China to building a successful marketing agency from scratch. Jake opens up about the challenges of entrepreneurship, balancing business and fatherhood, and the critical importance of resilience. He dives deep into how to maximize your Google Business Profile, offering practical tips on photos, reviews, and optimization strategies that get you noticed on Google. If you're an entrepreneur, coach, or service-based business owner looking to attract more clients, this episode is packed with real-world marketing insight you can apply today. Topics Covered: • Jake's early days in China and unexpected shift into marketing • Why embracing hardship makes you unstoppable • How to use your Google Business Profile to boost visibility • The power of consistent reviews and smart listings • Advice for new business owners and marketers Listen now and discover why Jake's journey—and strategy—can transform how you grow online. Reach Jake: https://meetings.hubspot.com/jsucoff ... Want to be a guest on WITneSSes? Send Elisha Arowojobe a message on #PodMatch, here: https://www.podmatch.com/member/ambelisha Elevate your business with Anastasia's expert consulting. Use code Elisha3 for an exclusive offer and transform your business today! https://resurrectionmentor.wixsite.com/so/42PDEPEB8?languageTag=en Feel like something's missing? Start Living the Magical Life today. Buy Now: https://a.co/d/4sHrFx2 Amb. Elisha just published a transformational workbook, buy now: https://ambelisha.gumroad.com/l/Llaenlap
Trust-building with potential clients has dramatically accelerated, requiring photographers to adapt their marketing strategies in an environment of economic anxiety and shortened attention spans. We need to be building trust in minutes, not months, as client behavior has fundamentally changed.• Clear, human-focused websites must immediately answer: who is it for, why now, and why you as the photographer• Testimonials strategically placed near pricing and about pages create trust-building touchpoints• What-to-expect videos showing your face and voice humanize the photography experience• Fast response times are critical – waiting to seem "less desperate" can cost bookings• Google Business Profile should be treated like a seasonal blog with regular updates• Highlight reviews that specifically mention last-minute bookings and positive outcomes• Show up with genuine excitement, confidence, and educational content to build trust quickly• Create a "Trust Audit" for your business covering website, social media, messaging, and Google presence• Make booking easy once trust is established – people don't want cumbersome processesJoin our Marketing Membership for just $35/month for personalized website feedback and marketing support. We're currently working on trust-building website elements, and I'm there answering questions and providing direct feedback.My Instagram
In Part 2 of our conversation about Local SEO, Darren Shaw of Whitespark returns to The Simple and Smart SEO Show to break down advanced Google Business Profile (GBP) strategies that actually move the needle. From the controversial truth about citation consistency to actionable tactics for leveraging Google reviews and optimizing your GBP for maximum visibility, Darren shares insider tips you won't find in a typical SEO blog post. Whether you're a service provider, e-commerce seller, or local business, this episode is packed with high-impact, no-fluff advice to help you dominate local search results—ethically and effectively.
Today's show is a Q&A session focused on the pet waste removal business. Erica addresses various questions submitted by listeners, providing advice on topics such as handling unscheduled visits, attracting a first client, optimizing a Google Business Profile, branching out into new services, calculating monthly pricing, comparing business management software like Jobber and Sweep and Go, managing contracts, choosing business insurance, placing yard signs, dealing with difficult yards, tracking fleet vehicles, and handling client vacation skips. She shares personal experiences and recommendations throughout the discussion. Scoop Con 2025 (May 23-24, 2025) https://scoopcon.com/ Comments and Questions are welcome. Send to: thescooppodcast22@gmail.com
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsReviews for schools are going away.Q&A feature is being removed.Meta keywords impact ranking!?What should I do if my Phone number verification code won't go through?How do I know why my verification was taken away if Google won't tell me?If I've switched from brick and mortar to service area business, is it safe to hide my address on my GBP?How can you tell if a review is not within guidelines?How do I get reviews to show up on my GBP?Is reverification being triggered because of making changes on a new account?How do I get hours to show for another department without having to click on “more hours”?Is there a fix for things showing up as obsolete when requesting access through the agency dashboard?How do I create a successful GBP post?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
This week, I'm inviting you behind the curtain for a very real, very personal episode.As we officially wrap our 16th season at the studio, I'm sharing the 16 most powerful lessons I've learned from running a brick-and-mortar business—from the early hustle days to the now. The mistakes, the mindset shifts, the marketing wins, and the moments that changed everything.Inside this episode: ✨ Why hiring before you're ready might be the smartest move you make ✨ The onboarding experience your clients are craving (and how to create it) ✨ What happens when you stop trying to do it all yourself ✨ How to build trust in a world that's short on it ✨ And why your success line might not be what you thought it wasIf you're a studio owner who's ever felt the highs and lows of this business, this one's for you. Whether you're on year 1 or year 21, I hope you walk away feeling seen, inspired, and fired up for what's next.
Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area.Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments.The big question is—how do you make your clinic show up in those results?Let's break it down.
Do Online Directories Still Matter for Law Firms?Ready to stop leaving clients on the table? This eye-opening episode tackles the overlooked power of online directories for law firms in today's digital landscape. While many attorneys dismiss directories as outdated marketing tools, we reveal why they remain critical components of your visibility strategy—even in the age of AI.Discover the "Local Trinity" of law firm SEO: your website, Google Business Profile, and directory presence. We break down how these three pillars work together to establish your digital authority and why directories continue to show up prominently in search results—often ranking above actual law firm websites.Cut PPC Costs Instantly (Free E-Book)Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show
Ready to break free from the social media hamster wheel? This eye-opening episode tackles the uncomfortable truth about social media marketing for design professionals. Maria delivers a refreshing perspective that will transform how you approach your digital presence.For years, designers have been chasing viral moments and follower counts, hoping to attract high-profile clients, television opportunities, or magazine features. But this approach fundamentally misunderstands how business development actually works in the design industry. When you examine the data, the disconnect becomes clear – even if you achieve that coveted viral moment, your content reaches geographical locations where you don't even offer services.We dive into what potential clients are actually doing before they contact you. With 82% of consumer research happening before the first phone call, your digital presence matters – but not in the way you might think. Your website, Google Business Profile, and social accounts serve as validation of your expertise, not primary marketing channels. This distinction changes everything about how you should approach content creation.The numbers don't lie. Current organic reach statistics reveal the harsh reality: Facebook (2.2%), Instagram (9.4%), LinkedIn (5.3%), and Twitter (3.6%). This means the vast majority of your followers never see your posts unless you pay to promote them. We outline a simplified content strategy that respects your time while still providing the social proof potential clients seek.Ready to transform your relationship with social media? Join us for this perspective-shifting conversation that will free you from digital overwhelm and help you create a sustainable, effective online presence that actually supports your business goals. Don't miss our follow-up episode where Jason dives deeper into optimizing your digital marketing approach!If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-140-How-to-break-up-with-social-mediaTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
In this episode, Jeff welcomes back TJ Todd, founder of Studio490, to discuss the critical aspects of digital marketing, particularly focusing on local SEO. They explore the importance of maintaining a Google Business Profile, effective on-page SEO strategies, the challenges of content creation, and the emerging trend of zero-click searches. The conversation emphasizes the need for consistency in SEO efforts and the value of creating relevant, high-quality content to engage potential customers.Key Topics:Local SEO for small businessesManaging Google Business ProfilesOn-page SEO Content creation Quality over quantity.AI & GoogleAlgorithms & SEO strategiesStudio490(704) 948-1587---------------------------------------------------------------------------------------The Best of LKNhttps://thebestoflkn.com/Hosted by:Jeff HammReal Estate BrokerCharlotte & Lake Norman (NC)https://lknreal.com/Support the show
In this episode, we're talking about one of the most overlooked yet essential tools for church outreach today: search engine optimization (SEO) and making the most of Google. Whether you're a pastor, church administrator, or volunteer managing your church's website, this conversation will equip you with practical strategies to ensure your church is found by the people who are looking for it. Every day, people in your community are searching online for answers—some are seeking a place to worship, others are looking for hope, community, or help. But if your church doesn't show up when they search, you're missing a major opportunity to connect with them. That's where SEO comes in. It's not about gaming the system or marketing gimmicks—it's about being present where people are already looking. We'll walk through what SEO actually is (in plain English), how Google ranks websites, and the top things you can do today to make your church website more visible online. You'll learn about the importance of keywords, how to write content that Google recognizes and people appreciate, and why updating your church's Google Business Profile might be the most important five minutes you spend this week. We'll also touch on how to make your sermons, events, and blog posts easier to find—and how small things like page speed, mobile-friendliness, and simple URLs can make a big difference. Our goal isn't to turn your church into a tech startup—it's to help faithful churches reach real people with the Gospel by stewarding the tools that are already at our fingertips. This episode is packed with tips, examples, and encouragement to take small, consistent steps toward making your church more discoverable. If you've ever wondered why your church isn't appearing in search results, how to bring more people to your site, or what Google actually wants from your content, this episode is for you. The harvest is plentiful—even online—and the tools are in your hands. Let's use them wisely. The Lutheran Church in a Digital Age: SEO, Outreach, and Mission blog post Mt. Calvary Lutheran Church, Lititz, PA ----more---- Host: Fr. Jason Braaten Special Guest: Mr. Michael Usner ----more---- Become a Patron! You can subscribe to the Journal here: https://www.gottesdienst.org/subscribe/ You can read the Gottesblog here: https://www.gottesdienst.org/gottesblog/ You can support Gottesdienst here: https://www.gottesdienst.org/make-a-donation/ As always, we, at The Gottesdienst Crowd, would be honored if you would Subscribe, Rate, and Review. Thanks for listening and thanks for your support.
Overview Want to know why some contractors dominate local search while others don't even show up? In this episode of the CGN Podcast, we sit down with CGN's SEO Manager, Stephanie, to walk you through how to optimize your Google Business Profile (formerly Google My Business) and turn it into a lead-generating machine. From avoiding common mistakes that lead to suspension, to learning how to rank in Google Maps, this episode is packed with actionable steps for contractors serious about growing their local presence online. Episode Highlights What is a Google Business Profile (GBP) and why it matters for contractors The difference between local SEO and traditional SEO The exact checklist CGN uses to audit client profiles How to properly set up NAP (Name, Address, Phone Number) consistency Photo and video best practices to boost conversions How to use posts, reviews, and core service offerings to improve ranking Troubleshooting common issues like duplicate listings and account suspensions Advanced tips for expanding visibility using business hours and insights Key Takeaways GBP is your digital storefront—often the potential clients' first impression of your business. You should aim to have 2–5 well-defined core offerings on your profile, not an overwhelming list of everything you do. Posting weekly, uploading high-quality photos, and responding to all reviews (good and bad) significantly helps local SEO. Extend your business hours if available—it can help you rank during off-hours searches. Use Google Business Insights to monitor clicks, calls, and profile views—it's free and powerful. Book your GBP Audit with Stephanie! https://www.contractorgrowthnetwork.com/contact/
In this value-packed episode of the Simple and Smart SEO Show, host
Digital marketing strategies need diversity beyond Google Local Service Ads to create sustainable business growth for home inspectors. Marketing expert Jason Bowings shares practical advice for building multiple lead sources when the "golden goose" of Google Guaranteed starts producing fewer eggs.• Google Local Service Ads (GLSA) has changed from a golden opportunity to just one piece of a comprehensive strategy• Never rely on a single marketing channel – diversification protects against algorithm changes and market shifts • Optimize your Google Business Profile by maintaining consistent NAP, answering common questions, and uploading weekly photos• Service-based businesses should not display their address on Google Business Profile to avoid account suspension• Reviews dramatically impact visibility – competitors with hundreds of reviews will outrank those with only a few• Free platforms like Yelp, Nextdoor and industry directories provide incremental gains that add up significantly• Track your marketing data including cost per lead, cost per acquisition, and average sale value• For struggling GLSA campaigns, adjust ad schedules, manually change bid amounts, and monitor impression percentages• Use AI tools like ChatGPT to help interpret Google Analytics data and identify marketing opportunities• Small consistent gains across multiple platforms ultimately create substantial business growthIf you have any marketing questions, reach out to us at info@inspectortoolbelt.com or check out Inspector Toolbelt's all-in-one scheduling and report writing app at inspectortoolbelt.com.Check out our home inspection app at www.inspectortoolbelt.comNeed a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.
You can have a steady stream of clients, even from referrals, and still be invisible online - even from people who live in the same area. That's the hidden trap many service providers fall into - and it's exactly what we unpack in this special video edition of the podcast.Kathy C sits down with Mary Beaton to conduct a live marketing review of Mary's website and Google Business Profile. Mary runs a successful payroll service business, Performance Payroll, but she wasn't showing up in search results, especially for local people - and wanted to know why.Here's the thing... your website is like a storefront on a busy street. It has one main job - to convert walkers going by the store into clients. The same as website vistiors should be converting into clients. But if the sign on your store is vague, the door is hard to find, and the hours aren't listed, how will anyone know to walk in? Mary's online presence was missing the basics - and that was quietly costing her client opportunities.In this episode, which is also available on YouTube with the video showing what we were checking... Kathy reveals the simple fixes every local service business needs: clear messaging, SEO foundations, and the tools that help your website actually work.Listen in to learn: • The 3 backend website mistakes most service businesses make • Tips to optimize your Google Business Profile to get found locally • Why messaging clarity matters more than ever • What payroll and private practice websites have in commonWatch the full video or read the detailed show notes here:
Today's episode is a little different—but oh-so-important. Because as business owners, parents, and partners, we don't just want to show up… we want to perform at our best. And that means having the energy, clarity, and stamina to do it all—without burning out.Enter: peptides.I'm sitting down with a special guest — Andrea Olson, a deeply knowledgeable rep who knows these products inside and out. She's helped dozens of clients (including me!) feel more energized, focused, and supported in their wellness journey. She's a user, an advocate, and someone who truly gets the pressure high-performing women face when trying to do all the things.Whether you've heard the buzz around peptides or have no idea what they are, this conversation will leave you curious, inspired, and maybe even ready to try something new.
Is your online presence attracting or repelling clients? Scott Vancea, a tech veteran and co-founder of Optimize5, sits down with us to reveal the crucial steps real estate pros are missing online. In this episode, we unpack the shocking truth about how agents are failing their online presence and missing out on crucial leads. Learn the simple, often free steps you can take today to dominate local search and build a reputation that attracts clients like a magnet. Exposing the common mistakes, reveal the overlooked opportunities, and deliver actionable strategies to transform your online brand and skyrocket your business. Connect with Scott on - LinkedIn. Learn more about Optimize5 on - Facebook - Instagram - LinkedIn - TikTok - YouTube and online at optimize5.com. Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod This podcast is produced by Two Brothers Creative.
In this eye-opening episode, Ryan breaks down one of the most frustrating issues plaguing home service pros today—Google Business Profile (GBP) verification, suspensions, and spam manipulation. After watching a newly released interview with a Google product manager, he shares his take—the good, the bad, and the gaslight-y—and explains what's really going on behind the scenes.
The sun's out... and if you're a studio owner, you know what that often means:Enrollment slows down. Buyers get flaky. Cash flow feels tighter than ever.But here's the deal—your buyer hasn't disappeared. They've just changed. They're more hesitant, more distracted, and waiting until the very last minute to commit.If you're feeling the summer slump sneaking in, today's episode is your game plan for getting ahead of it.Inside, I'm sharing: ✨ Why buyers are stalling—and what to do right now ✨ Smart ways to create urgency without feeling pushy or desperate ✨ How flyers, text messages, and other simple systems can outperform email alone ✨ Why making your buying process Amazon-easy could be your summer secret weaponPLUS — I've got a free gift for you: "40+ Places to Promote Your Studio for Free" Because visibility = enrollments. And it costs you nothing but a little action.
Think making more money means hustling for more clients? Think again.