Podcasts about google business profile

Big changes are happening on Google—and most dealers aren't ready. The free vehicle listings that used to give you visibility in Search and Shopping are disappearing fast. In this video, I'll break down what's happening, why it matters, and how to pivot using VLA (Vehicle Listing Ads), optimized vehicle listings, and Google Business Profile posts.I'll walk you through:✅ What's replacing free vehicle listings✅ How to run VLA the right way (and not waste budget)✅ The power of syncing vehicle data to your GBP✅ The missing link between listings and actual lead generationWe're not here to chase clicks—we're here to move metal. If you're still relying on free exposure, you're already behind. Let's fix that.

Welcome back to another episode of the I Do Wedding Marketing Podcast and oooh do we have a power-packed episode for you this week! I'm joined once again by my dear friend and wedding-industry legend, Brian Lawrence, a marketing strategist, web designer, and SEO expert who's helped hundreds of wedding pros turn their websites into lead-generating machines.Brian is a recognized authority in web design and SEO resources for the wedding industry. With a proven track record of creating websites for numerous wedding vendors across the US and Canada, Brian's expertise is highly regarded in the field. His commitment to website accessibility and compliance is underscored by a strong personal dedication to championing the rights of marginalized groups and individuals with disabilities. His proactive approach and practical strategies serve as a valuable resource for those looking to optimize their online presence and provide an inclusive user experience.And in this episode, we're breaking down what it really means to have a client-centric website - one that doesn't just look stunning, but actually speaks to your couples' hearts, builds instant trust, and inspires them to reach out before they ever think twice.

How do you turn local attention into steady new patients without gambling on the latest ad hack? Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to break down a comprehensive growth system built on StoryBrand websites, consistent content, advanced SEO, Google Business Profile wins, and paid traffic that targets intent. You'll hear how a practicing DC scaled his own clinic past seven figures, why brand authority now matters for AI and search, and the simple “hit record, type the words” workflow that keeps your message showing up where people look for care.In this episode you will:Learn the five-pillar marketing system plus website that drives qualified patient acquisition.See why consistent content outperforms one-trick campaigns for local growth.Understand how StoryBrand clarifies your message for pediatrics, sports, or any niche.Discover how Google Business Profile and reviews fuel Map Pack visibility and calls.Get a simple plan to capture demand with SEO, Google Ads, and Meta retargeting. Episode Highlights01:31 – Learn how Dr. Nick Silveri turned his own clinic experience into a marketing system built for chiropractors.02:40 – Discover why most doctors struggle with content consistency—and how strategy fixes it.03:46 – Hear the story behind LVRG Media and the gap it fills for “done-with-you” content marketing.04:38 – Find out what makes a true marketing system: a StoryBrand website plus five powerful pillars.05:13 – Learn how to attract qualified new patients with Google Ads, Meta Ads, SEO, and content that converts.06:15 – See why StoryBrand messaging works across niches—from pediatrics to sports—and how to tailor your story.07:01 – Explore how content, SEO, and Google Business Profile optimization build a trusted local brand.07:36 – Discover the key to dominating local search by showing up paid, organic, and in the Map Pack.09:00 – Understand how a boutique agency approach builds long-term marketing momentum for clinics.10:43 – Learn why sustainable growth comes from consistency, not quick marketing hacks.11:23 – Discover why fresh, ongoing content keeps your website relevant and ranking with Google.12:23 – Hear how to think like your own media channel and keep patients tuned in to your message.15:12 – Learn how AI and search are shifting toward authority, brand visibility, and real expertise.17:40 – See why sharing valuable local content builds trust and drives patient flow year after year.20:19 – Get insight into the 50-minute strategy call: what's included, how it helps, and how to book it.23:19 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice. Resources MentionedTo learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceoReady to fill your schedule with qualified new patients? Book your free strategy session with Dr. Nick and receive Alex Hormozi's $100M Money Models as a gift to help you level up your clinic marketing. Fill out the form at https://contentintopatients.com/ and mention you heard this on the TRP Podcast. Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Chase Gallagher wasn't playing video games at 12. He was knocking on doors to build his lawn care hustle. A year later, he sold his dirt bike for a trailer. That relentless drive paid off: his side hustle has exploded into CMG Landscaping, a $1.5 million-a-year operation, with total ventures approaching $2 million annually.In this interview, Chase details the playbook he used to scale his home service business. He breaks down his crucial pivot: shifting from low-margin lawn mowing to high-ticket, project-based landscaping, like drainage work and hardscaping. Chase reveals his customer acquisition strategies, dominating Google Business Profile and local Facebook groups to generate a steady stream of leads.Chase also shares the sales process and communication tactics he uses to close $15,000 average-ticket jobs, highlighting the consultative approach and using design work to sell six-figure projects. He explains why entrepreneurs must invest in marketing before buying equipment and discusses his plans for a coaching platform and private equity. This is the blueprint for scaling a home service company.Takeaways:- The most critical pivot for high-level growth was shifting from low-margin, high-volume lawn mowing to high-ticket, project-based landscaping services.- Drainage work is the most profitable service, followed by large planting projects, as they are high-margin and leverage equipment efficiently.- A massive competitive advantage in home services is simply being professional: answer the phone consistently, show up on time, and provide clear communication.- To win high-ticket sales, use a consultative approach. Arrive as the expert and tell the client what they need (e.g., "You have a drainage problem here"), rather than asking them what they want.- For six-figure projects, the key is to first sell a professional design service. Clients need to see a visual representation before they will commit to a large budget.- The primary marketing focus is dominating the Google Business Profile. Having the most five-star reviews (270+) in his local area is a key driver of leads.- Local Facebook groups are a powerful and low-cost tool for customer acquisition.1 He suggests joining all local groups and having a network ready to recommend your business on posts.- New entrepreneurs should invest in marketing (like a website and Google profile) before buying expensive equipment. Secure the customers and deposits first, then acquire the tools.- Making the strategic decision to switch to online high school at 16 was a key moment, allowing him to work full-time on the business and rapidly scale revenue.- He relies heavily on high-level, in-person mentors, including entrepreneurs running $35M and $400M companies, to guide his business strategy.Tags: Home Services, Retail Goods, Lawn Care, Startup, Google Business, Side hustle, High Ticket SalesResources:Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Chase: https://www.instagram.com/chase_gallagher_/

What if the reason your studio isn't as profitable as it could be… isn't because of enrollment or marketing—but because of a few simple accounting mistakes you don't even know you're making?This week I'm joined by Paul Roch, CFO, CPA, and founder of Roch Accounting Services, who specializes in helping studio owners and fitness entrepreneurs finally pay themselves what they deserve.In this episode, we dig into: 

How Eldar Cohen Scaled from Hands-On Labor to a Seven-Figure SEO Business—And Created One of the Most Powerful Local SEO Tools Available In this inspiring episode of Local SEO Tactics, Bob Brennan sits down with Eldar Cohen, founder of Local Dominator and Local Wiz, to discuss his incredible journey from being a garage door technician to building a multi-seven-figure digital marketing empire. Eldar shares the real-world grit, failures, and breakthroughs that shaped his rise in the SEO industry and how his AI-enhanced rank tracking tool, Local Dominator, is helping agencies and local businesses win in the ever-evolving search landscape. What You'll Learn  How Eldar transitioned from garage door repair to dominating local search markets Why branding is the first SEO step and how leverage fuels business scalability Eldar's take on the future of search, the role of LLMs, and why SEO is not dead, it's just evolving Ready to take your local SEO to the next level? Scan the QR code in the episode or visit LocalDominator.io to learn more about how you track rankings across Google Maps or go to localseotactics.com/free-gmb-audit/ for a free instant Google Business Profile Audit today! https://www.localseotactics.com/eldar-cohen-local-dominator-seo-journey/  

Episode Summary In this episode, Colby Owens, a local SEO strategist at Above the Bar Marketing, explains how law firms can use Google Business Profile, local citations, and geo-targeted SEO strategies to attract qualified clients. He shares practical steps for building a strong local presence, optimizing listings, earning reviews, and maintaining consistent business information across the web to boost visibility and trust with Google. Key Timestamps 00:00 – The foundation of local SEO for law firms 02:00 – Why Google reviews are the biggest local ranking factor 04:30 – Setting up your Google Business Profile the right way 06:00 – Building practice area and location-based pages that rank 08:00 – What Google values most: authenticity over AI 10:00 – How often to update your Google Business Profile 12:00 – The right way to request and respond to reviews 14:00 – Why consistent NAP (name, address, phone number) is essential 16:00 – Optimizing for "near me" searches with targeted service pages 18:00 – Reporting fake listings and spammy competitors 20:00 – Tracking results and the best metrics to measure SEO success About the Show Legal Marketing Happy Hour helps law firms stay ahead of digital trends and grow their online visibility. Each episode features marketing experts who share proven strategies for law firm growth, from SEO and Google Business Profiles to lead generation and brand positioning.

John breaks down why your Google Business Profile is now the most powerful tool for local SEO. He explains how Google's shift toward AI-driven search and zero-click results means your profile has become your new “mini website.” John shares actionable steps to boost visibility, build trust, and turn your Google presence into a steady stream of local leads. Perfect for small business owners ready to thrive in the AI era. 00:00 Introduction 00:32 Rethinking Publishing on Rented Land 02:06 Google Business Profile is Prime Real Estate 06:30 E-E-A-T, Structured Data, and Staying Active 11:56 What to Post on Your GBP Every Week 14:45 Optimizing for AI 18:11 4 Week Audit and Action Plan Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this episode of the Contractor Growth Network podcast, Logan and Aaron break down how artificial intelligence (AI) is changing the way homeowners search for remodelers—and what you need to do to keep getting found. With tools like ChatGPT, Gemini, and Google's AI Overviews shifting how search results are delivered, contractors who rely on organic leads can't afford to sit this out. From local SEO to AI-friendly website structure, Logan shares what's working right now (October 2025) and how remodelers can prepare for a future where search engines are smarter—and less likely to send users to your site by default. If you've heard phrases like “zero-click search” or “retrieval augmented generation” and don't know how they affect your marketing, this is the episode to listen to. Free Webinar Link: Logan is hosting a free live webinar on November 6, 2025 at 2:00 PM EST to go even deeper on this topic—with tactical examples and live Q&A.

Join Susan Finch in this solo episode of Rooted in Revenue as she shares actionable strategies for maximizing your conference investment through smart pre-event marketing. Instead of relying on generic conference-provided graphics, Susan explains how to create your own branded announcements that showcase your attendance and build anticipation. Learn how to develop a comprehensive branding package, prepare custom graphics, update your digital presence, and create specialized landing pages that convert conference connections into lasting business relationships. From perfecting your business cards to optimizing your Google Business Profile, this episode covers everything you need to stand out at your next conference. Plus, get Susan's recommended tools for accessibility checking, scheduling, and analytics to ensure your marketing efforts deliver real ROI. Episode Highlights: Creating custom pre-conference announcement graphics Building a complete branding package for consistency Updating your digital footprint before events Designing conference-specific landing pages Essential free tools for marketing effectiveness Connect with Susan at susan@susanfinch.com or find her on LinkedIn.

In part one, we dive into the essentials of social media marketing for lawn care businesses, exploring platforms like Google Business Profile, Facebook Pages, and Instagram, and how to identify and target your ideal customers online.

We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too?In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile.Tune in to learn: ✨ Why consistency on your GBP matters (even when you're not “actively” marketing) ✨ How visibility attracts not just clients, but like-minded team members ✨ Why strong leadership and great marketing are deeply connected ✨ The mindset shift that keeps you calm when life—and business—throws a curveballPlus, Melissa shares details about her upcoming in-person Google Business Profile Workshop, where you can optimize your own profile and get hands-on help!Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

Most clinic owners think optimizing their Google Maps presence ends after setting up their Google Business Profile, adding hours, and uploading a few photos. But if you stop there, you're missing one of the biggest ranking opportunities on Google Maps.In this episode of The Clinic Marketing Podcast, you'll learn advanced tactics to boost your visibility and credibility through user-generated content—reviews, photos, Q&A, and posts from your patients.Discover how to:Turn your Google reviews into an ongoing growth engineUse the Q&A section to build trust and improve SEOEncourage authentic, high-quality patient photos that attract new visitorsLeverage user-generated Google Posts to increase engagement and local visibilityYou'll also get a framework for building a sustainable system that keeps your profile active and your clinic at the top of local search results.If you want to dominate Google Maps and stand out from competitors, this episode will show you exactly how to get your audience involved in the process.Episode Webpage, blog, & show notes: https://propelyourcompany.com/google-maps-user-generated-content/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

So many real estate business owners have believed that working hard would be enough, showing up every day, managing properties, and looking after clients. But what happens when the online world doesn't even know you exist?In this episode, I'm talking about a reality that a lot of business owners are starting to face. If Google and AI can't find you, your clients can't either. Things have shifted, people aren't just searching on Google anymore, they're asking AI tools like ChatGPT or Claude for answers, recommendations, and local experts. And if you're not showing up there, you're basically invisible and missing out on a huge opportunity.I'll walk you through how to change that and start building an online presence that actually gets found. Whether it's creating useful content, improving your SEO, or using AI tools to make things easier, these simple steps can help you go from invisible to visible. Consistency compounds. You don't need to do it perfectly. You just need to keep doing it. And over time, Google and AI start connecting the dots between your name, your business. Your content and your location, and this is not a short term thing either. It is a long term game, a long term strategy for your business - Kylie WalkerWe cover:How to create short, helpful blog content that answers the real questions your clients are asking and why this builds trust and improves your real estate SEO.Why updating your Google Business Profile with regular posts, photos, and review replies helps you rank higher in local searches.How using consistent keywords and location tags across your website and social media helps Google and AI connect your name with your area of expertise.Easy ways to use AI tools like ChatGPT to brainstorm, write, and repurpose content so you can stay visible without burning out.Why visibility online isn't about doing more, it's about doing the right things consistently so your ideal clients can find youJoin my new FREE Masterclass

In this episode, I'm diving deep into the world of online reviews with Daniel Vivarelli, the founder of Star Loop. If you've ever wondered how to consistently get genuine five-star reviews for your veterinary practice—or any local business—this episode is packed with actionable strategies and real-world insights. Daniel shares the unique approach Star Loop uses, like planting a tree for every review, and we explore why this kind of meaningful incentive works so much better than the usual coffee cards or discounts. We also get into the psychology behind why clients don't leave reviews (even when they love your clinic), how reviews impact your SEO and client acquisition, and the best ways to ask for feedback without feeling awkward or salesy. We cover everything from the nuts and bolts of crafting the perfect review request—timing, language, and delivery—to the legal pitfalls you need to avoid, like fake reviews and compliance issues. Daniel and I also talk about how Google My Business and local SEO are evolving, and why reviews are more important than ever with the rise of AI and voice search. Plus, we get specific about the unique challenges veterinary practices face, especially when it comes to sensitive situations, and how to empower your team to ask for reviews authentically and compassionately. Whether you're a practice manager, a local business owner, or just looking to up your marketing game, this episode will give you a step-by-step playbook for building a five-star reputation that stands out in your community. I break down each tip with practical advice you can implement right away, so you can start seeing results—more reviews, more trust, and more new clients walking through your door. Don't miss this one if you want to future-proof your practice and become the go-to clinic in your area!

Cristian Ionescu is the creator of CatStats.ai, an AI-powered intelligence platform for affiliate networks. Before building his own SaaS, he deployed analytics systems for Samsung Europe and worked across automotive, telecommunications, and digital marketing. In this episode, we explore the harsh realities of AI's impact on experienced professionals, the "7-day startup" philosophy that gets products to market before competitors catch up, and how Netflix-style recommendation algorithms are being weaponized for affiliate marketing.

I get messages all the time of business owners wanting to improve their business but not having the budget to either pay to learn or hire marketing experts. We finally have built a solution for any business owner that has a Google Business Profile. This software uses A.I. and automation to get help make your business more visible for a fraction of the cost of a new hire and you don't have to spend valuable time or money learning how to use it. Literally any business owner needs to check this out. Review Wizard:https://www.reviewwizard.io/io-demo486587?am_id=crockett9437Sponsorship:https://form.jotform.com/251243256767057Diversified Payments:https://www.diversifiedpayments.com/wealthycowboyThe Wealthy Cowboy Mastermind:https://www.skool.com/the-wealthy-cowboy-mastermind-1608/about

The spotlight's on local SEO in this episode, where they dive deep into how reviews can totally make or break a business's online presence. Speaker A kicks things off by dropping some serious knowledge, emphasizing that it's not just about appeasing Google—it's about what customers think and feel. He's all about putting the user first, which he believes is the secret sauce for climbing those search rankings. They chat about the emotional rollercoaster that comes with reviews, pointing out that while bad reviews can come in hot and heavy, getting those golden good ones is a task that often feels like pulling teeth. With wit and charm, they explore the nuances of local SEO, highlighting the importance of keeping your Google Business Profile in tip-top shape and the power of content in building trust with potential customers. Buckle up, because this convo is packed with gold nuggets for anyone looking to up their local game!What You'll Learn:The biggest misconceptions about local SEO and how they impact your bottom lineWhat separates businesses that dominate local search from those that remain invisibleStrategies for consistent local rankings across different service areasThe crucial role of reviews in local SEO and how to get more positive onesThe future of local SEO and emerging trends to watchTakeaways: Local SEO thrives on reviews, it's not just a Google thing but a user trust thing. Understanding marketing channels is key; ignorance can cost local businesses big time. User signals, like engagement and reviews, are increasingly vital for local SEO success. Content helps Google know what you do; it's a powerful tool for visibility online. Putting the user first, then Google, is the mantra for effective SEO strategies. Multiple locations in SEO require careful planning to avoid self-cannibalization of search presence. Links referenced in this episode:brightbeam SEO.com@brightbeam SEOCompanies mentioned in this episode: Google Bright Beam SEO Waze

Google is changing how people find photographers online, and your Google Business Profile is now more important than ever. Now that AI Overviews are showing up above traditional search results, it's super-important to create a well-optimized profile that will put you ahead of competitors (even the ones who've been around longer).This week, I'm joined by photographer and marketing strategist Lydia Fine to break down the simple profile updates that can make the biggest difference. We talk about distance, relevance, and prominence (the three signals Google uses to decide who shows up), plus how to use photos, reviews, and services inside your profile to build trust fast.If you've been relying only on your website to bring in leads, this episode is your nudge to give your Google Business Profile some love… and start showing up where your next clients are already searching.LINKS:Visit Lydia's website  Follow Lydia Fine for business tips  Lydia's Free Download to help you Mater Google Business Profiles →  How I Get Clients with Google ReviewsMonthly Marketing Magic for Photographers: Get your first month of The Consistency Club for just $1Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

As business owners, we're taught to excel. We're taught to lead well. We're given the books, the assessments, the coaches, and the tools to reach success. But then one day you stop and wonder—is this it? Is this really what success feels like? Because instead of fulfillment, you feel exhausted, disconnected, and maybe even a little lost.That's where today's guest comes in.Mel McSherry is an international business and life guide who uses Human Design to help inspired but overwhelmed entrepreneurs realign with their strengths, honor their lives, and become the architects of their own success. With her spiritual gifts and 15+ years of business-building experience, she blends Human Design with traditional business strategy to slash stress and help entrepreneurs create profit every day—mentally, emotionally, and financially.Get ready for a conversation that's going to challenge how you define success, and maybe, just maybe, help you feel more at home in your own life and business.A little bit about Mel: As an international business and life guide, Mel McSherry helps inspired but overwhelmedentrepreneurs honor their lives and become the architects of their own success. Mel uses theirspiritual gifts and their 15+ years of business-building experience to slash entrepreneurs' stressand bring their success to life! By merging Human Design with traditional business developmenttools, Mel coaches others on how to connect with what they want and implement their strengthsand strategies to be profitable every day - mentally, emotionally, and financially.LinkedIn- https://www.linkedin.com/in/melmcsherry/Instagram- https://www.instagram.com/mel_mcsherryWebsite- https://www.melmcsherry.com Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

Send us a textA year into renting and still struggling? You're not alone. In this episode, Todd and Jen break down why so many booth renters and suite owners can't seem to get ahead — and how to fix it.They're not anti-rent or anti-suite (far from it). This is about clarity, accountability, and structure. Whether you're a year in or just thinking about going solo, this episode gives you the tools to stabilize, grow, and actually profit.Key TakeawaysWe're not anti-suite or anti-rent — we're pro-clarity and accountability.Freedom without structure quickly turns into isolation and chaos.Math matters: know your break-even and your effective hourly rate.Your Google Business Profile and reviews will outperform Instagram.Social media without faces or stories doesn't sell.Mentorship, systems, and structure are what separate success from struggle.A 90-day plan can rescue your business if you take it seriously.Episode Timestamps[00:00] – Opening takes: Real education & accountability in business[06:00] – Todd's segue: why this topic matters and why they're not anti-rent or anti-suite[08:00] – The #1 reason renters struggle: they don't know their numbers[10:00] – Pricing mistakes and how to calculate your break-even point[15:00] – Understanding your effective hourly rate[16:00] – The second big issue: marketing — why no one knows you exist[19:00] – The power of Google Business Profile and reviews[22:00] – The social-media trap: why “back-of-the-head” posts don't convert[25:00] – Math check: what your following actually means for growth[29:00] – The mindset problem: freedom without structure = chaos[31:00] – What independence really costs and why accountability still matters[33:00] – Why mentorship and structure aren't optional[35:00] – 90-Day Rescue Plan: stabilize, rebuild, and grow[40:00] – Adding packages, care plans, and simple marketing systems[42:00] – Closing thoughts + preview of Part 2 (Why Commission Salons Struggle)Links and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website

Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one.You'll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix them. From optimizing your Google Business Profile to improving your keyword targeting and refreshing old pages, you'll get a clear action plan to attract more qualified patient leads and rank higher in search.If your website isn't driving new appointments or your SEO results feel stuck, this episode will help you pinpoint what's broken and how to get back on track.Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Ex-Google GBP Director Brad Wetherall Reveals Expert Tips to Optimize your Google Business Profile and Leverage AI for Maximum Local SEO Impact Are you future proofing your Google Business Profile for AI? In Part Two of Bob's interview with Brad Wetherall, former Google Director and CEO of the GBP Experts, we explore how AI is transforming local SEO. With over a decade at Google, Brad shares behind-the-scenes insights on how your business listing impacts both traditional search and Google's AI-driven results like AI Overviews. Learn what actions you need to take now to stay competitive in the evolving local search landscape. What You'll Learn How Google's AI uses GBP data to surface local businesses in AI Overviews and Search The 5 must-do GBP optimizations to boost ranking and AI visibility Why review volume and recency matter more than ever and how to outpace competitors Want to know how your Google Business Profile stacks up? Get a free GBP audit at LocalSEOTactics.com and discover what's holding you back in local search and AI rankings.  https://www.localseotactics.com/how-ai-is-changing-google-business-profiles-gbp-expert-insights-from-former-google-director-brad-wetherall Check out Brad here:

Reviews are one of the most powerful levers for your dental practice's visibility — but not always in the way most dentists think. In this episode, I sit down again with local SEO thought leader Colan Nielsen from Sterling Sky to cut through the noise about Google reviews, rankings, and how to actually get found by more patients. Colan and his team run ongoing SEO testing (so you don't have to) and bring real data on what matters — and what's just hype. We discuss what moves the needle on your Google Business Profile, how review quantity and recency affect map pack rankings, and why hitting that “magic 10” review milestone matters more than you realize. If you've been guessing at local SEO or feel stuck competing with practices with hundreds of reviews — this conversation will give you clarity and actionable next steps.   What You'll Learn From This Episode The truth about keywords in reviews — why telling patients to mention “dental implants” or “Invisalign” doesn't help you rank. The magic number to hit first — how going from 9 to 10 reviews gives a measurable boost in local rankings. Why recency beats volume — keeping a steady stream of new reviews is more important than chasing huge totals. Primary vs. secondary categories — how your Google Business Profile category choices impact visibility. Tools & metrics that matter — see how Sterling Sky measures you against top competitors month to month. When (and when not) to run branded Google Ads — stop wasting budget where it's not needed. — Key Takeaways 00:46 Introduction to Google Reviews and SEO 04:50 The Importance of Customer Service in Rankings 07:50 Understanding Local SEO and Google Business Profiles 12:57 The Impact of Review Text on Rankings 22:24 Review Velocity and Its Effect on Rankings 25:38 The Magic Number: 10 Reviews 27:58 The Role of Review Recency in SEO 34:35 Primary and Secondary Categories in Google Rankings 39:13 The Future of Reviews and AI in SEO 40:44 Branded AdWords and Their Effectiveness   — Connect with Colan Website & Newsletter: www.sterlingsky.ca YouTube Channel: Sterling Sky Inc   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

In this episode of Riffing with Reid, SEO Strategist Bailey Trevithick joins Reid to break down how AI and generative search are transforming SEO in the multifamily real estate industry.Bailey explains why keyword strategy alone isn't enough anymore, how apartment marketers can stay visible in a world dominated by Zillow and Apartments.com, and why FAQ-driven content and Google Business Profile optimization are the new SEO power plays.They also dive into how ChatGPT, Claude, and generative search will influence how renters discover properties — and what marketers can do right now to future-proof their websites for AI-driven search results.Whether you're a property marketer, digital strategist, or multifamily operator, this conversation gives you the roadmap to elevate your SEO strategy in 2025 and beyond.Learn More About Digible: https://digible.com/?utm_source=dd_podcast&utm_medium=episode_descriptionLearn More About Bailey Trevithick: https://digible.com/team/bailey-trevithick/?utm_source=dd_podcast&utm_medium=episode_description 00:00 Preview & Intro02:06 Keywords vs Reality in Multifamily04:56 Local SEO via Google Business Profile and Maps06:03 Generative AI's Impact on SEO09:38 Is GPT a New SEO pillar?12:21 Make FAQs a Priority14:50 Using Resident Insights for Content

6x Your Ad ROI: The Power of Google Reviews for Cash Practices In this episode, Doc Danny Matta breaks down how one simple factor—Google reviews—can transform your return on ad spend (ROAS) from 2x to 12x. Using a real example of two nearly identical clinics, he explains why social proof is the difference between average and elite marketing results, and how to build a system that keeps reviews (and new patients) flowing. Quick Ask Help us reach our mission of adding $1B in cash-based services to the profession—share this episode with a clinician friend or post it to your IG stories and tag Danny. He'll reshare it! Episode Summary Case Study: Two clinics, same ads, same demographics—one made 12x ROI, the other only 2x. The difference? 250 Google reviews vs. zero. Intent-based ads win: Google search leads are high-intent buyers looking for a real solution, not just scrolling. Social proof = trust: Buyers skip clinics with few or no reviews. Local reputation heavily influences clicks and conversions. AI search impact: Platforms like ChatGPT and Gemini still pull heavily from Google data—especially reviews—for local service rankings. ROI math: A 12x return means hiring faster, filling schedules, and scaling with confidence; 2x means ads are barely sustainable. How to 6x Your Return on Ad Spend Ask in person: Don't automate gratitude. When a patient shares a big win, that's your moment to ask for a review. Make it easy: Text them the direct Google review link right then. If they use Gmail, they're likely already logged in—instant review. Follow up: People get busy. Email or text them again a few days later with the same link and a quick thank-you note. Train your staff: Encourage your team to ask happy patients too—especially those they love working with. More ideal patients come from more aligned reviews. Automate wisely: Use email triggers to request reviews mid or post plan of care, but never rely on automation alone. Mindset & Systems Fundamentals matter: Gathering reviews may not feel flashy, but it's like dribbling with your non-dominant hand—it changes your game. Track outcomes: Compare ad performance monthly. Reallocate spend toward high-ROI locations with more social proof. Empower your team: Remind staff that reviews bring in more of the patients they enjoy treating—reducing burnout and improving morale. Notable Quotes “The difference between a 2x and a 12x ROI isn't your ad—it's your reviews.” “Social proof is your digital word of mouth. It's what people trust before they ever meet you.” “This is like dribbling with your non-dominant hand. It's not sexy—but it wins games.” Pro Tips You Can Use This Month Audit your listings: Count your Google reviews and compare them to competitors in your area. Create a script: Role-play how your staff asks patients for reviews at the right time. Use Gmail leverage: Focus on patients with Gmail accounts—they can review you in seconds. Celebrate wins: Share positive reviews in team meetings to reinforce the habit. Measure ROI: Track ad results before and after review pushes. The data will speak for itself. Action Items Text your Google review link to 5 happy patients today. Train your team to ask at every discharge or major breakthrough moment. Follow up once per week with anyone who hasn't yet left a review. Revisit your Google Business Profile—add photos, services, and recent updates to boost visibility. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Clarify your numbers, pick your best path to full-time, and build your one-page business plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About the Host: Doc Danny Matta—staff PT, active-duty military PT, cash-practice founder & exit; now helping 1,000+ clinicians start, grow, and scale with PT Biz.

Before you pitch a single journalist or apply for a feature, make sure your business is listed on Google.

In this episode of The Weekly Bull, Adam explains the difference between SEO (Search Engine Optimization) and GEO (Geographic Optimization) and why both matter for green industry businesses. Learn how to boost your visibility in Google searches, show up in local “near me” results, and attract more qualified leads with practical tips like NAP consistency, location-based keywords, and an optimized Google Business Profile. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

Ever feel like you're doing all the things but still stuck on a plateau? You're not broken—you're on the edge of a level up.In this episode, I'm talking about: ✨ Why confusion + frustration often show up right before breakthrough ✨ The #1 reason masterminds unlock massive growth (hint: it's not the coach) ✨ The power of vulnerability in business—and how it creates solutions ✨ Why Q4 is the time to set yourself up for your next-level yearIf you're ready to stop white-knuckling your business and finally surround yourself with people who “get it,” it's time to Level UP.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

S5:E26 In this punchy, practical episode of Small Biz Stories with Dr. LL, John Horn, CEO of StubGroup (a Google Premier Partner - note that very, very few companies have this distinction and honor!!), breaks down how small businesses can turn Google Ads into reliable profit instead of a money pit. From the Search Terms Report to negative keywords, smart budget math, and review mechanics, John gives you a field guide you can use today. KEY TIMESTAMPS [06:03–07:34] Cut wasted spend fast: Use the Search Terms Report and add negative keywords (e.g., “Dollar Tree” for a tree service) to block irrelevant clicks. [08:20–10:26] Budget reality check: Why ~$2K/mo is a sensible baseline (context matters by CPC), and why you must allow time to learn, iterate, and improve. [19:51–22:20] Prep before ads: Dial in your Google Business Profile, reviews, and get familiar with LLM-driven search (ChatGPT/Perplexity) to stay findable beyond Google. [23:33–25:28] Website that sells: Treat your site as your 24/7 reputation with proof, offers, awards, reviews, working links, and helpful content that establishes expertise. [26:46–28:43] Reviews that move the needle: Ask every time, make it frictionless (texted link/QR), and try incentives tied to the rep who served the customer. One-liners you'll take away: • “Google makes it easy to spend money and hard to make it back.” • “PPC works when you measure, prune, and iterate.” • “Your website and reviews are the runway and ads are the takeoff.” ⭐Why listen now: StubGroup sits in the top 1% of Google partners, with 3M+ leads and $400M+ in revenue generated. John turns “complex” into checklist. ❇️ Make sure you SUBSCRIBE to YouTube  ⁨@Midlifesuccess⁩  for more great content like this! #googleads #smallbusiness #leadgeneration #digitalmarketing #entrepreneurship #advertising      

S5:E26 In this punchy, practical episode of Small Biz Stories with Dr. LL, John Horn, CEO of StubGroup (a Google Premier Partner - note that very, very few companies have this distinction and honor!!), breaks down how small businesses can turn Google Ads into reliable profit instead of a money pit. From the Search Terms Report to negative keywords, smart budget math, and review mechanics, John gives you a field guide you can use today. KEY TIMESTAMPS [06:03–07:34] Cut wasted spend fast: Use the Search Terms Report and add negative keywords (e.g., “Dollar Tree” for a tree service) to block irrelevant clicks. [08:20–10:26] Budget reality check: Why ~$2K/mo is a sensible baseline (context matters by CPC), and why you must allow time to learn, iterate, and improve. [19:51–22:20] Prep before ads: Dial in your Google Business Profile, reviews, and get familiar with LLM-driven search (ChatGPT/Perplexity) to stay findable beyond Google. [23:33–25:28] Website that sells: Treat your site as your 24/7 reputation with proof, offers, awards, reviews, working links, and helpful content that establishes expertise. [26:46–28:43] Reviews that move the needle: Ask every time, make it frictionless (texted link/QR), and try incentives tied to the rep who served the customer. One-liners you'll take away: • “Google makes it easy to spend money and hard to make it back.” • “PPC works when you measure, prune, and iterate.” • “Your website and reviews are the runway and ads are the takeoff.” ⭐Why listen now: StubGroup sits in the top 1% of Google partners, with 3M+ leads and $400M+ in revenue generated. John turns “complex” into checklist. ❇️ Make sure you SUBSCRIBE to YouTube  ⁨@Midlifesuccess⁩  for more great content like this! #googleads #smallbusiness #leadgeneration #digitalmarketing #entrepreneurship #advertising      

Check out my newsletter at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOPOD.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join my new community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOwners.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠━HoldCo Bros are back! In this episode, Nik and I dive into the drone roof inspections opportunity that checks every box for first-time operators. We break down why this market is growing ~15% a year toward $3.5B, how Part 107 licensing works, and the real numbers per job: $200–$400 for residential visual, + $100–$300 for thermal, $300–$700 for commercial, and $500–$1,500 for complex sites. We talk margins (50–70% gross, 20–30% net), the exact six-hour job workflow from airspace checks to delivery, and why you should sell this as roof condition documentation. I share a case study of an operator doing seven figures, including $15K–$30K days when storms hit, plus B2B channels that make this repeatable with roofing, insurance, property management, and construction. We finish with acquisition tactics that actually work: Google Business Profile, city keywords, the “drone facade” keyword angle, and simple land-and-expand upsells like thermal, mapping, and social media clips. If you want a real business with low startup cost, real demand, and no ladders, this is it.Learn more about Nik here: ⁠⁠⁠⁠⁠⁠http://linktr.ee/cofoundersnik⁠⁠⁠⁠⁠Enjoy! ---Watch this on YouTube instead here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tkopod.co/p-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ask me a question on or off the show here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-ask⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cjk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn about my company: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cof⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow me on Twitter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-x⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free weekly business ideas newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-nl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Share this podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-all⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Scrape small business data: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-os⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---

Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area.Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments.The big question is—how do you make your clinic show up in those results?Let's break it down.

Roger Knecht and Nine-Two Media founder James Donovan discuss powerful marketing strategies for accounting firms, from optimizing online visibility with SEO and Google Business Profiles to positioning yourself as an authority, on the latest episode of Building the Premier Accounting Firm. Join us to learn practical steps to attract clients, improve sales conversations, and scale your business beyond referrals, all while maintaining a flexible lifestyle. In This Episode: 00:00 Welcome and Guest Introduction 02:08 The Importance of Writing a Book 04:53 Transitioning to Outsourced Marketing 07:07 Unlocking SEO for Your Firm 11:10 Leveraging Google Business Listings 14:47 Consistency of Information 17:46 Local Service Ads and Content 21:46 Positioning as an Authority 27:27 Leveraging LinkedIn for Growth 30:10 Marketing and Sales Struggles 33:04 Value of Mastermind Groups 36:40 Living and Working Remotely 38:41 Key Takeaways and Final Advice 43:20 Outro and Resources Key Takeaways: Establish authority and increase trust by publishing a book and consistently providing valuable content. Optimize your online presence with Search Engine Optimization (SEO) and a complete Google Business Profile to be found by prospective clients. Leverage Local Service Ads for highly qualified, pay-per-call leads, especially in less competitive accounting markets. Refine your sales approach by asking discovery questions, focusing on client outcomes rather than technical processes. Join a mastermind group to gain mentorship, avoid common business pitfalls, and contribute to a supportive community. Featured Quotes: “If this is how good their free stuff is, what is their paid stuff going to look like?” — James Donovan “You want to speak of the what's and the whys and have them pay you for the how.” — Roger Knecht “You get to determine the narrative of your message.” — James Donovan Behind the Story: This episode delves into the practical side of marketing for accounting firms, moving beyond the traditional reliance on referrals. Donovan, an expert in helping accountants attract their ideal clients, shares insights from his newly published book, “Book Solid.”  Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Our offer is as follows: Helping firms offering Fractional CFO/Tax Plans generate exclusive leads & qualify those leads for quality appointments. We charge a flat fee of $2k/m, and conservatively generate 8-12 leads per account on a monthly basis.    https://ninetwomedia.com/linkedinagreement-2108   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

Send us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal dig into Google Business Profile suspension increases over time, the broken state of reviews, and insights from Google's Liz Reid on AI Overviews, AI Mode, and monetization. What do these changes mean for small businesses, SEOs, and consumers? Tune in for an unfiltered take.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

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If your business isn't ranking on Google Maps, you might as well be invisible. In this episode of Rocky Mountain Marketing, I am joined by local SEO expert Josh Thompson, founder of Bright Beam SEO. They dive deep into practical strategies that local business owners can implement today to rank higher in local search results.Josh shares his powerful OCTBR SEO framework—Optimize, Content, Targeting, Backlinks, and Reviews—and explains why focusing on bottom-of-the-funnel searchers leads to real, revenue-generating results. From the future of AI in search to the simple tweaks you can make to your Google Business Profile, this episode is a masterclass for business owners who want to get found by customers ready to buy.What You'll Learn in This Episode:Why Google Maps rankings matter more than everThe most common local SEO mistakes (and how to avoid them)The real deal on backlinks—and how to earn quality onesHow to future-proof your business against AI-driven searchJosh's go-to SEO strategies for immediate visibility gainsTimestamps: 00:00 Introduction: The Power of Google Search00:29 Welcome to Rocky Mountain Marketing01:06 Understanding Local SEO with Josh Thompson02:19 The Importance of Google Maps for Small Businesses05:49 SEO Strategies: Optimize, Content, Target, Backlinks, Reviews09:38 Impact of AI on Local SEO14:02 Building Effective Backlinks19:26 Quick Wins for Improving Local SEO22:28 Common SEO Mistakes to Avoid26:59 Conclusion and Contact InformationDon't miss this chance to turn Google into your best lead generator. Tune in now and walk away with a game plan for better visibility, stronger reviews, and more ideal customers.Visit Joshua Thompson:Website: https://brightbeamseo.comLinkedIn: https://www.linkedin.com/in/joshualinkedYoutube: https://www.youtube.com/@brightbeamseoLearn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

We all know that knowing your numbers in business isn't just nice to have—it's essential. If you don't know your numbers, you can't optimize your business, pay yourself consistently, or make the kind of impact you want in your community.That's why I love bringing on experts who live and breathe accounting—bookkeepers, CFOs, and financial coaches—to remind us just how powerful it is to stay on top of this piece of our business.Today, I'm thrilled to introduce you to my guest, Megan Schwan. Megan is a mom, a business owner, and someone whose personal journey has fueled her entrepreneurial drive—something I deeply relate to as a single mama myself. Often, it's those challenging seasons of life that sharpen our grit and give us the tenacity to keep showing up, believing, and building.Megan is the CEO and founder of Sidekick Accounting Services, a national virtual accounting firm on a mission to change the statistic that 8 out of 10 small businesses fail. With over 20 years in the accounting industry and more than a decade educating thousands of business owners on accounting and taxes, Megan and her team are passionate about helping entrepreneurs build sustainable, successful businesses.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

Google's suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic's profile accurate and patient-ready.Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-to-your-business-profile/Other resources: Google Business Profile Guide: Boost Your Clinic's Local SEOBoost Your Google Business Profile: 5 Advanced StrategiesFree Workshop + BONUS -- How to Dominate the 1st Page of Google and Get More New PatientsThe Ready. Set. Rank! Complete SEO Toolkit for ClinicsReady. Set. Rank! AcceleratorBook a Discovery CallSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Mastering FREE Real Estate Lead Generation: Building Landing Pages, Organic Lead Capture Tactics & AI Integration...Watch the full video replay here: https://youtu.be/BBh2ypO8t04Join us for an in-depth session at the Closers Cafe, where we explore actionable strategies for building landing pages and generating leads organically on social media. Hosted on a Monday morning, September 22nd, this session also features special guest Hank from the metro Atlanta area. Together, we dive into creating effective landing and squeeze pages, leveraging AI tools for content creation, and using innovative techniques to differentiate listings. We discuss a structured approach to promoting new construction homes, targeting specific client avatars, and integrating smart campaigns for consistent follow-up. This episode is packed with insights on leveraging organic reach through various platforms including Facebook, Nextdoor, and Google Business Profile, while also touching on advanced strategies like installing meta pixels and using Listings to Leads for optimized lead capture. Whether you're a real estate veteran or a newcomer, you'll find valuable and actionable advice to elevate your lead generation tactics.Timestamps:00:00 Welcome and Today's Agenda01:30 Special Guest Introduction: Hank02:12 Creating Effective Landing Pages03:01 Using AI for Real Estate04:20 Targeting the Right Clients07:52 Exploring New Construction Inventory08:07 Utilizing New Home Source Professional11:32 Curating and Promoting Listings14:20 Advanced Filtering and Strategies29:26 Weekly Posting Plan31:27 Creating Facebook Post Variations31:54 Weekly Posting Strategy32:30 New Home Community Guides33:32 Capturing Leads with Landing Pages36:54 Setting Up Smart Campaigns39:53 Promotional Schedule and Strategies41:16 Appending Data for Leads44:40 Using IDX Squeeze Pages50:53 Posting on Google Business Profile54:29 Advanced Strategies and Tools01:00:23 Final Thoughts and Next Steps#exprealty #realtor #realestateagent #realtormarketing

Send us a textIn this episode of the Near Memo, Mike and Greg break down:The rise of Google Business Profile review extortion scams

LinkedIn isn't just for corporate types—it's a powerful visibility tool for local business owners too. But most of us are leaving easy wins on the table.In this episode, I'm sharing my top 3 LinkedIn fixes you can do today to boost your visibility, strengthen your SEO, and connect with the right people. We'll cover:How to make your profile banner instantly showcase who you are + what you doWhy engagement on LinkedIn is different from every other platform (and how to use it)The overlooked credibility builders that bring more referrals and leads your wayIf you've ever wondered if LinkedIn is worth your time, this episode is your quick audit guide.Want an expert to look at your LinkedIN profile.  Go to my girl Miranda VonFricken Meet me live at the Women's Business Bridge River Cruise (Sept 24).Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

Episode Summary Building and scaling a law firm isn't just about winning more clients or hiring more staff, it's about creating consistent, predictable visibility in your market. And the easiest way to do that is through organic marketing. In this episode of the Scalable Law Podcast, Caralee dives into what organic marketing actually involves, why it's the most underused growth lever in the legal industry, and how it can set your firm up for long-term success. Most law firm owners overlook organic marketing because it doesn't deliver overnight results, but it does deliver lasting ones. With the right strategies, you can build a powerful presence that generates leads 24/7, positions you as the go-to expert, and fuels your revenue growth without burning cash on ads. What You'll Hear in This Episode What organic marketing is and why it matters for law firms The key organic channels that drive consistent client enquiries Why organic strategies build long-term momentum that compounds How to start implementing organic marketing with simple, weekly actions How strong organic marketing boosts the ROI of your paid campaigns My Key Takeaways for You Organic marketing is the lowest-hanging fruit for law firms because it uses assets you already have such as your website, expertise, and relationships — rather than relying on a large ad budget. Content created now can keep attracting clients for years, creating compounding returns over time. It builds trust and positions you as an authority, which increases conversion rates and reduces the need for “hard selling.” A strong organic presence makes any future paid ads perform better by improving brand awareness and trust. Start small and stay consistent: optimise your website, update your Google Business Profile, post weekly, and nurture your email list. Resources and Links Scalable Law Website Download the free Law Firm Freedom & Profit Audit Listen to this related episode: Unlocking Law Firm Growth: Marketing, Hiring, and Scaling with Seth Price (EP 170) Ready to Grow Your Firm Organically? If this episode sparked ideas for your firm, start small, choose just one organic marketing action this week, whether it's updating your website, posting on social media, or asking a happy client for a Google review. Tiny steps create big momentum when done consistently. If you're ready to build a stronger organic marketing engine for your law firm and attract consistent clients without relying on ads, join the Accelerator program and start creating your growth strategy from the ground up. Pass It On Loved this episode? Share it with another law firm owner who could use a boost of inspiration and practical strategies. And don't forget to follow the Scalable Law Podcast so you never miss the next conversation. Apple Podcasts: Listen on Apple Spotify: Listen on Spotify YouTube: Watch on YouTube

Is your Instagram profile really working for you—or is it just…there?This week, I'm breaking down the five Instagram fixes every brick-and-mortar business owner needs to boost visibility, attract local clients, and actually get results from social media.You'll learn:✅ The who, what, where, and how of a powerful bio ✅ The SEO trick most business owners skip in their Instagram profiles ✅ Why niching your services isn't limiting—it's magnetic ✅ How to make it brain-dead simple for people to work with you ✅ Why hashtags are a mustIf you've been posting but not seeing results, this episode will show you how to optimize what you already have—without creating more work. Meet me live at the Women's Business Bridge River Cruise (Sept 24).Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

Why Is My Competitor SEO Outranking Me? Marketing Real Talk with Favour Obasi-Ike (Glossary)| Get exclusive SEO newsletters in your inbox.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast David and Toni Zarghami turned a two-person database into a $160 million Sarasota powerhouse and their secret weapon is hiding in plain sight: Google reviews. 950+ five-star ratings later, they've built instant trust, dominated Google Local Services, and turned those clicks into gold.The Zarghamis share exactly how they did it: set up a real Google Business Profile with a professional address, register for GLS, ask clients to “share their experience,” text them a simple vanity link, and reply to every review within 24 hours. Their system is steady, consistent, and nearly unbeatable when it comes to conversion.We also dig into Toni's masterclass on pricing conversations, the Tuesday seller calls no agent loves, and why a couple of “bad” reviews can actually help your business stand out.Resources:Zarghami Group website: https://zarghamigroup.comZG Insider Facebook Group: https://zarghamigroup.com/zg-insiders-facebook-groupOrder the Millionaire Real Estate Agent Playbook | Volume 3Become your clients' go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It's free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It's a win-win-win. Sign up at mreanotes.com/airbnb and don't forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVA

Tools and Tactics to Outrank Local Competitors and Optimize Your Google Business Profile Discover actionable strategies for improving your local SEO through competitor analysis and Google Business Profile optimization. This episode explores how to use tools like Lead Snap and GMB Everywhere to uncover what top-ranking businesses are doing right, align your website and GBP categories for better visibility, and build a content strategy that fills ranking gaps in your market. Plus, learn how to boost local authority with backlinks, industry engagement, and AI-friendly content tactics that drive real-world results. What You'll Learn  How to identify what's working for top competitors in your local market using Lead Snap and GMB Everywhere Why aligning your GBP categories with website content is crucial for rankings Ways to create blog and service content that targets local ranking gaps and improves calls and traffic Want to beat your local competitors on Google Maps? Start by analyzing what they're doing  and then do it better. Get expert help building your GBP and content strategy by reaching out for a free local SEO consultation.   https://www.localseotactics.com/tools-for-competitor-analysis-gbp-content-strategy