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If you're walking into a sales appointment and the homeowner is still wondering if you're a hack, you've already lost the job.Most contractors think they win the job in the living room. They're wrong. In this episode, Tom breaks down the 10 ways to build bulletproof trust before you ever show up at the property. From weaponizing your Google Business Profile to using a pre-qualification process that repels tire-kickers, learn how to show up with the job already won. Stop selling like a desperate amateur and start commanding your sales process with professional systems that create confidence.=============================Stop stealing from your family by underpricing your work. Get "The Contractor's Code to Finally Cracking $1M" free course and learn how to build a business that respects your time and your bank account. https://thecontractorfight.com/code================================ Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify
A full-circle moment at the studio recently reminded Melissa just how quickly life moves.When a former student enrolled her daughter in dance class, it sparked a reflection on the seasons of life — from raising young children while building a business, to the challenges that come with every stage of entrepreneurship.The truth? There is never a perfect time to start or grow a business. Life will always be busy.Which is why systems matter.In this episode, Melissa sits down with Chanda Coston, business strategist, Navy veteran, and CEO of Chanda Co., to talk about how entrepreneurs — especially women entering what Chanda calls the “third quarter of life” — can move from overwhelm to organized execution.Chanda shares how strategic structure, clear decision paths, and documented systems can help business owners turn their vision into measurable results — without sacrificing the life they want to live.If you've ever felt like your business is running you instead of the other way around, this episode is for you.Chanda on IGYour GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
Favour Obasi-ike, MBA, MS hosts a two-part live session from the Marketing Club on Clubhouse, joined by Brian (digital marketing), Liverpool (social media), Angelique (commercial lending startup), and others. The conversation covers how to build product and service pages that rank on search engines, the three stages of buyer awareness (problem aware, solution aware, product aware), why 82% of websites worldwide are outdated, the four types of media (owned, paid, shared, earned), how Google Reviews impact rankings, and tools like Nudgify, Switchy.io, and SEMrush for building brand awareness online.Key TakeawaysBuild from the ground up, not the roof down. Your website needs keyword-rich URL slugs, proper H1-H6 heading structure, and semantic keywords before any social media push.Three stages of buyer awareness drive every sale. Problem aware (they search Google), solution aware (they land on your page), product aware (they recognize your brand as the answer).82% of 1.9 billion websites have not been updated in 6 months. Update your website daily to signal the algorithm that your business is active.Use the CNN model. Never give the full story on social media. Drive people to your website for the complete content, just like major news outlets do.Google Reviews are a major ranking factor. Keep them fresh, avoid all five-star reviews (looks moderated), and embed them on your site using tools like Nudgeify.Master the four types of media. Owned (your content), Paid (ads), Shared (social platforms), and Earned (press/features). Start with owned media and build toward earned.Memorable Quotes"You don't build a house from the roof down. You build from the ground up." — Favour [07:30]"82% of 1.9 billion websites have not been updated in the last six months." — Favour [101:03]"If CNN gave you the full story on Instagram, would you go to their website? No." — Favour [118:24]"SEO is not a one-size-fits-all. It's not a cookie cutter machine." — Favour [71:17]"The better the connection, the better the frequency. The better the frequency, the better the energy." — Favour [119:14]FAQsShould I focus on products or services for my website?Both need dedicated keyword-rich pages. Each product or service should have its own page with text, video, images, pricing, and FAQ so search engines can index them individually.How often should I update my website?Daily if possible. Even once a week puts you ahead of the 82% of websites that go six months without an update. Every update signals the algorithm that your business is active.What tools were recommended?Nudgify (social proof popups), Switchy.io (UTM codes, link shortening, pixel tracking — $39 on AppSumo), SEMrush (keyword research), and Google Business Profile for reviews.How do I build brand awareness from scratch?Start with owned media on your website. Answer the questions your audience is searching for. Then distribute to social media, collect emails, and build toward earned media like press features.Book SEO Services? Save These Quick Links for Later>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, we continue the conversation from Episode 9 about why pest control companies need a SMART Pest Control Website. But this time, we go deeper into what happens after the website is launched.Because the truth is, too many companies think getting a new website means the job is done. It isn't.A SMART website only works when it is connected to the full ecosystem around it: Google Business Profile, Google Analytics, Search Console, Tag Manager, Google Ads, Local Services Ads, citations, backlinks, voice search readiness, review automation, social proof, and ongoing EEAT-focused content creation.This episode explains the “next layer” of work required to turn a new website into a true lead-generating machine.Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketingLeave us a review on Google:https://g.page/r/CT9-E84ypVI0EBM/review
The Unfiltered Truth About Real Estate & Lending | Day Drinking with Moose Math & Keith Akada What happens when you sit a top-tier Realtor and a veteran Mortgage Broker down for a few drinks? You get the unfiltered truth about what it actually takes to win in today's hyper-digital market. In this episode of Day Drinking Conversations with CEOs, we're joined by Moose Math and Keith Akada. We're stripping away the "polished" corporate personas to talk about the grit, the failures, and the massive digital pivots—from AI-driven search to social media authority—that built their entrepreneurial journeys. Key Takeaways from the Bar: The AI Shift: Why AI is moving the battlefield from social feeds back to "Intent-Based" search. Are you findable when a client asks ChatGPT for the "best agent near me or local mortage lender"? Social Media vs. Search: How to stop chasing "likes" and start building "searchable authority" that compounds over time. The Power of Google & Reviews: Why your Google Business Profile is your most valuable employee and how to leverage reviews to rank higher. Digital Marketing Strategy: Moose and Keith break down how they use modern tech to automate the "noise" while keeping the "human" element in their deals. Connect with Our Guests: Moose Math https://moosemath.johnlscott.com/home https://www.instagram.com/moosemath/ Keith Akada https://themortgagereel.com/ https://www.instagram.com/keithakada/ Support our Podcast: If you want to master the intersection of real estate and technology, SMASH that like button, subscribe for more unfiltered CEO conversations, and ring the bell! Drink of The Day Clover Club Gin Of Your Choice Fresh Squeezed Lemon Juice Raspberry Syrup Egg White Shout out to our #podcast sponsors A Advanced Services https://aadvancedservices.com/ Fuse Networks https://www.fusenetworks.com/ Warrior Injury Law https://warriorinjurylaw.com/ Creative Block Seattle https://www.creativeblockseattle.com/ Valor Marketing LLC https://valormarketingllc.com/
Send a textIn this archive episode of the Near Memo podcast, Darren Shaw of Whitespark joins Mike Blumenthal, Greg Sterling, and David Mihm to discuss the influential Local Search Ranking Factors study.The panel breaks down how the survey works, what has changed in local search, and how the rise of AI interfaces like ChatGPT and Gemini could reshape how businesses are discovered online.They explore:Why review volume and recency drive rankingsHow behavioral signals may outweigh traditional SEO factorsWhether links are becoming less importantWhy Google's behavioral data advantage mattersThe role of expert lists and third-party citations in AI searchThis episode offers a snapshot of local search at a moment of major transition that still resonates 6 months later.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Watch the episode on YouTube: https://youtu.be/RIA2H4ScGGUSchedule a Meeting with Joshua TODAY!Is your website actually bringing in leads — or is it just sitting online like a digital business card?Most contractors invest thousands into a website, only to realize it never ranks on Google and rarely generates calls. Meanwhile, competitors show up in the Google Map Pack and capture 70% of local search traffic. The truth? Google has a specific structure it wants — and if your website doesn't match it, you're invisible. This episode breaks down exactly how to build a website that aligns with your Google Business Profile, earns trust with Google's algorithm, and positions you where customers are actually clicking.You will:Understand how to structure your website to mirror your Google Business Profile for better rankingsLearn the foundational SEO elements (metadata, H1s, content structure) most companies completely missDiscover how to optimize for Google Maps and AI search — without falling for “quick fix” SEO scamsPress play now to learn how to turn your website into a lead-generating asset that Google — and your ideal clients — can't ignore.Learn more about Tekton Growth by visiting the website: https://www.tektongrowth.com/Ready to get your copy of The CORE 10? Check it out HERE!Connect with Joshua at:The WebsiteThe Facebook GroupSales Master ClassesHow to work with Joshua - https://yes.express/apply/Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat:https://uppbeat.io/t/abbynoise/puncherLicense code: AWUDIYK15E3NWYPK
Turning around a struggling clinic can feel overwhelming, especially when patient volume starts dropping. In this episode, Nick and Michael share the exact framework they presented at the Experity Urgent Care Connect conference for stabilizing and growing an urgent care clinic in 90 days. They walk through the three phases every clinic should focus on: fixing visibility, improving front desk conversions, and building stronger community engagement. Along the way, they unpack common mistakes clinics make with marketing, call handling, and ad spending that quietly cost them patients every day. If your clinic feels stuck, this episode gives you a practical roadmap to rebuild patient volume and momentum.
Your best marketing message might not be what you say… it's what your clients say.I was working with a photographer who described her sessions as making photo shoots “less miserable.”Funny. Honest. Very her.But then she told me what her clients actually say when they see their photos:“Wait… that's me?”That's the message.Not the process. Not the joke. The result.So if your marketing isn't landing, ask yourself:
Send a textWhat if the best marketing isn't a silver bullet but a well-practiced routine that wins attention, builds trust, and creates real momentum? We sit down with Jimmy Gibson—a magician-turned-marketer—to unpack how stagecraft maps to standout messaging, community presence, and measurable growth for home service businesses. From the first spark of curiosity to a satisfying “reveal,” you'll hear how a performer's discipline becomes a practical playbook for brand building.We kick off by ditching the chase for the next big thing and grounding strategy in a simple, durable architecture. Jimmy breaks down Google's EEAT—experience, expertise, authority, trustworthiness—and shows why algorithms and humans both reward owner-led content, first-hand stories, and reviews that cite real people. You'll learn why even 10 thoughtful LinkedIn posts a year can lift leads and deal sizes, and how personal branding turns logos into living proof.Then we dive into a five-finger content framework you can use anytime you're stuck: the pinky promise that sets your guarantee and risk reversal, the ring finger that signals long-term commitment, the middle finger that names your villain, the pointer that aims at your ideal customer, and the thumb that defines success with a clear before-and-after. We extend it to your thumbprint—the lasting mark you leave on customers, team, and community—that no competitor can clone.If you're new and hustling, we lay out a starter path: lock down your website and Google Business Profile, consider Local Services Ads, and get active in your community through events, partnerships, and service days that spark referrals and pride. Use AI as an accelerant to your voice, not a crutch for generic posts. Measure each tactic with a simple thumbs up or down: did it drive calls, bookings, reviews, or repeat work?The real wand is consistency. Show up as the owner, teach what you know, highlight your team, and keep the cadence. Ready to turn curiosity into clients and leave a stronger thumbprint? Follow the show, share this episode with a fellow contractor, and leave a quick review—your feedback helps more local businesses find the tools to grow.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!
Voice search is becoming more common, but does it actually help lawn care and landscaping companies win more work? In this episode, we look at the data behind voice search, the arguments for and against its impact, and how local service businesses can evaluate whether it's worth their time. More importantly, we explain how strong branding, a professional website, and a well-optimized Google Business Profile influence whether your company shows up when someone asks their phone for lawn care near them. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Should doctors have their own Google Business Profile in addition to a location listing? This episode breaks down the difference between practitioner and practice profiles, when a separate doctor Google listing can help, and when it creates duplicate listings, split reviews, and patient confusion. You'll also learn what to do if a doctor leaves your practice but their Google Business Profile still shows your address, and how to protect your main location listing while you clean it up. Episode webpage, shownotes, and blog post: https://propelyourcompany.com/should-doctors-have-a-personal-google-business-profile-and-a-location-google-business-profile/Book a Google Business Profile Audit: https://propelyourcompany.com/google-business-profile-audit/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Favour Obasi-ike, MBA, MS delivers a deep dive into winning local SEO using Google Business Profile. He explains how local SEO works through the formula of product/service plus location, then breaks down the technical backbone — sitemaps, robots.txt, and no-index tags — revealing how one misconfigured tag can make an entire website invisible to Google. Real client case studies include a bakery in Georgia invisible on Google from two miles away, and a massage therapy business paying $16–$32 per click for keywords they could rank for organically. Dr. Fashion and Celese Williams contribute insights on keyword research, engagement, and why AI still needs the human element for conversions.Book SEO Services? Save These Quick Links for Later>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:13] Welcome and introduction[02:38] Dr. Fashion on the importance of online visibility.[04:34] Origin story of Google Maps and its free iPhone launch.[07:07] What is local SEO? Product/service + location formula.[19:58] No-index tags — how one setting blocks your entire site.[24:44] Dr. Fashion on targeting low-competition keywords.[27:28] Three essentials: Google Business Profile, website, social media.[36:10] Zip code marketing and the "set it and forget it" trap.[37:03] Google gives you 30 service slots — most businesses use only a few.[39:05] TAM, SAM, and serving within a 35-mile radius.[43:23] Google ranks webpages and links, not websites.[54:15] Organic traffic vs. paid ads for local businesses.[57:05] Case study: bakery invisible on Google from two miles away.[65:00] LinkedIn engagement at 3.8% vs. Instagram at 0.7%.[70:00] Podcasting as a nesting ground for compound growth.[77:41] E-E-A-T: Experience, Expertise, Authority, and Trust.[80:00] Celese on why AI needs human design for conversions.[86:01] Live SERP API search demo for Canadian results.Memorable Quotes"Google does not rank your website. Google ranks your webpage.""The only way to create capacity is by building it.""You can't even be on ChatGPT if you're not on Google.""I'd rather have so much organic feedback that I can run ad campaigns for branding, not survival.""If you don't have the words people type in your domain, you have no conversation."FAQs AnsweredWhat is local SEO?Product or service plus location, optimized so nearby people find you through search.What is a no-index tag?It tells search bots not to index a page. If left on by default, your entire site becomes invisible to Google.What are sitemaps and robots.txt?Sitemaps list your content for search engines. Robots.txt instructs bots on what to crawl or block. Both must work together.How many services can I list on GBP?Google allows about 30 service listings — most businesses only use a fraction.Does SEO still matter with AI search?Yes. If you are not on Google, you will not appear on ChatGPT, Perplexity, or any AI search tool.Key TakeawaysConnect your website to Google Search Console and ensure proper indexing. Use city and state in your URLs for local ranking. Fill all 30 service slots on GBP. Build organic content to reduce ad spend. LinkedIn outperforms Instagram for B2B.E-E-A-T is the code of conduct for local search visibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
You prepped your trucks and hired crew, but if you haven't spent the last 30–60 days on marketing, your race car's got no gas. This episode calls out the real problem—visibility, not leads—and shows the must-do basics so homeowners find you first. Perfect for lawn-care and landscaping business owners who want more calls, better customers, and fewer last‑minute, low‑profit scrambles. You'll get a bare‑bones, actionable checklist: fix your website and make the phone number click-to-call, update your Google Business Profile and recent reviews, reach out to past customers, clean up truck wraps, put out job site signs, run five‑round door hangers or EDDM, and use simple social posts and before/after photos. Nothing fancy—just the foundations that actually move the needle. This week, make that checklist and honestly check every box. Subscribe for more practical marketing for landscapers, or visit LeadSpeed.io if you want help dialing this in. Join the AI for Contractors group at https://t2m.io/aiforcontractors Follow Million Dollar Landscaper: Website | Facebook | Instagram | YouTube
Send a textIn this episode of the Near Memo podcast, Greg Sterling and Mike Blumenthal host a panel discussion with Eric Levine (Leadwise HQ, former Google LSA team), Claudia Tomina (Reputation Arm), Matt Casady (Sterling Sky), and Crystal Horton (Google Business Profile Platinum Product Expert).Together the panel explores how agencies are actually managing LSAs for clients today.Topics include:• The real ranking factors behind Local Service Ads• Whether LSAs are still a DIY product or require agency expertise• How agencies price and manage LSA services• Fraud, verification challenges, and fake listings• Lead quality and the removal of the lead dispute feature• What separates successful LSA campaigns from failed ones• How LSAs may evolve as AI search and brand discovery reshape local searchThe conversation also dives into the agency economics of LSAs — from consulting models to flat fee management and performance expectations in competitive markets like personal injury law.If you're an agency, consultant, or in-house marketer managing LSAs for clients, this panel discussion offers practical insights into how the product really works.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas With Bela and Mike
In this episode of The Unconventional Path, hosts Bela Musits and Mike Wasserman sit down with Vi Wickham, the founder of Wizard of Ads Online, to discuss how small to medium-sized businesses can navigate the complex world of digital marketing. Vai is not only a digital marketing expert and web developer but also a five-time Colorado state fiddling champion, bringing a unique, creative perspective to entrepreneurship and innovation.The transition from traditional advertising—like the local newspaper and Yellow Pages—to the digital age has created a complex environment for modern entrepreneurs. Vi simplifies this landscape by breaking down the three foundational "layers" every business owner needs to establish a credible and searchable online presence.The Website as Your Home Base: Why your website is the foundation of your online reputation and why it must communicate your purpose clearly without using "insider language" or "techno mumbo jumbo".+1The "Grandfather Test" for Business: Bela and Vi discuss the strategic importance of being able to explain your business so simply that even your grandfather would understand it.Local Search Marketing: How to use local search submissions to provide "proof" to Google that your business is a real entity deserving of a high rank in your specific town.+1The "500-Pound Gorilla" of Search: Why the Google Business Profile is the most critical third-party site for local businesses and how it controls over 90% of search traffic.Navigating Secondary Platforms: A look at the next tier of digital reputation management, including Facebook, Yelp, Bing, and the emerging challenges of Apple's business tools.Strategy vs. Wordsmithing: Understanding the difference between knowing your core message and the creative process of picking the right words to attract the customers you want—and repel the ones you don't.Vi Wickham is a web developer, digital marketer, and the founder of Wizard of Ads Online, where he helps companies establish and implement effective digital marketing strategies. He is also a celebrated musician, holding five state fiddling titles and three national runner-up titles.Our podcast is now available on YouTube. Simply search for "The Unconventional Path" to subscribe and never miss an episode.We're always on the lookout for interesting guests to feature on our show. If you know someone who has an inspiring story, unique perspective, or valuable expertise to share, please let us know. We're eager to connect with potential guests who can bring fresh insights and engaging conversations to our audience.We also love hearing from our listeners! Your questions, comments, and suggestions are incredibly valuable to us. Send us an email at bela.and.mike@gmail.com with your thoughts, and we'll do our best to address them in a future episode. Whether you have a question about a specific topic, feedback on a recent episode, or ideas for future content, we want to hear from you. Your engagement helps us shape the show and deliver content that resonates with our listeners.Thanks for listening,Bela and MikeIn This Episode, You'll Discover:About the Guest:Connect with the Show:
We just launched a brand new branch of Coastal Fertilization — and before we knocked a single door or ran a single ad, we made sure our Google Business Profile was dialed in. In this episode, I break down why your Google Business Profile is the digital front door of your business — and why, if you don't have one, you're invisible. We're talking: • Why it's more important than social media • How it drives FREE leads • What must be set up correctly • How reviews impact ranking and trust • The biggest mistake most contractors make If you're running a lawn care, landscaping, or service business and haven't optimized your Google presence, this episode might be the highest ROI 30 minutes you'll spend this year. Don't overcomplicate it. Start here.
Watch the episode on YouTube: https://youtu.be/4DHjzths4Y4 Schedule a Meeting with Joshua TODAY!Are you an outdoor living pro showing up nowhere in Google searches—even though you're doing incredible landscaping or hardscaping work?If you're a landscaper or hardscaper relying on word of mouth while Google quietly sends leads to your competitors, this episode breaks down how Google Business Profile actually works in 2026. Nick Conley walks through the exact optimization mistakes most contractors make—and why fixing your GBP is often more important than SEO, ads, or even your website.In this episode, you'll learn: How outdoor living pros can optimize their Google Business Profile to show up in the top 3 map resultsWhich categories, services, photos, and reviews matter most for landscapers and hardscapersWhy consistency, activity, and trust signals—not fancy marketing—drive real leads from GooglePress play to learn how to turn your Google Business Profile into a predictable lead source for your outdoor living, landscaping, or hardscaping business—before another busy season passes you by.Learn more about Tekton Growth by visiting the website: https://www.tektongrowth.com/Ready to get your copy of The CORE 10? Check it out HERE!Connect with Joshua at:The WebsiteThe Facebook GroupSales Master ClassesHow to work with Joshua - https://yes.express/apply/Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat:https://uppbeat.io/t/abbynoise/puncherLicense code: AWUDIYK15E3NWYPK
Send a textBuyers aren't just searching Google for “sheds near me” anymore—they're asking AI where to go and then double‑checking results on maps. We sat down with Jim Mosier to unpack what that shift means for builders, dealers, and movers who want more qualified leads without drowning in tools or tactics that don't translate to sales. Jim's journey from agency work to AI and custom software is full of hard‑won lessons on visibility, systems, and the kind of authenticity that still moves people to buy.We start with the foundation that wins locally: consistent NAP across listings, a sharp Google Business Profile for every lot, fresh photos and reviews, and a website that loads fast and routes quotes into a CRM. From there, we dig into the real-world power of voice AI: calling a lead within 30 seconds, answering 80% of routine questions, and booking appointments when properly trained on your products, delivery rules, financing, and brand voice. Jim shows how to build an internal dossier—origin story, materials, ideal buyer, words to avoid—so AI speaks like you instead of sounding generic.We also talk about the new buyer journey: ask an AI, verify in Google, then visit or call. That creates attribution gaps you can't fully track yet, so success looks like an uptick in branded searches and cleaner conversion paths. If you've tried to market with a patchwork of subscriptions, you'll appreciate our take on tool sprawl, security risks, and why custom software that matches your workflow can multiply throughput and even add asset value at exit. No silver bullets here—just a practical playbook for 1% improvements that compound into market share before competitors catch on.If you're serious about turning clicks into contracts and making your customer path faster, clearer, and more human, this conversation is your blueprint. Follow the show, share it with a colleague who needs a nudge toward smarter systems, and leave a review to tell us the next challenge you want solved.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter? Sign up on our website.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Shed ProShed SuiteThree Oaks Lumber CoShed ChallengerLuxGuard
Think you need to spend money on ads to get more hair extension clients? Think again. In this episode, Ashley breaks down the organic marketing strategies that actually fill your books with premium clients, without spending a dollar on advertising. From using Instagram as your portfolio to crafting dream client messaging and optimizing your Google Business Profile, these are the exact strategies that have helped over three hundred stylists inside Rich Stylist Academy grow to six figures and beyond, all organically. This week's challenge: Post one before and after transformation this week with a caption written directly to your dream client. Not to other stylists. To her. DM Ashley on Instagram @missashleyhair with the word DREAM and describe your ideal hair extension client. Message me on Instagram @missashleyhair Resources: Become the Highest Paid Hair Extension Pro in Your City: https://richstylist.com Low-Investment, High Impact 90-Day Coaching Program: https://richstylist.com/level-up The #1 Salon Software for Hair Pros: https://hairproappointments.com Curated Daily Content Ideas & Trends for Hair Pros: https://contentcalendarforhairpros.com Shop my Luxury Hair Extension Line: https://destinationhairextensions.com Launch your Own Brand of Hair Extensions: https://richstylist.com/brand-launch Boost Your SEO & Showcase Your Education: https://www.certifiedhairpro.com/ More Clients, Less Posting $27 Mini Course: https://richstylist.com/more-clients
Jason Geiman explains how to reach $100,000 in the first year of a pressure washing business (also applicable to Christmas lights), emphasizing that mindset and consistent marketing matter more than expensive equipment. He recommends the book "No B.S. Marketing to the Affluent" by Dan Kennedy and discusses targeting higher-paying customers by believing higher average tickets are possible, sharing examples of contractors who raised prices and scaled revenue. He breaks down the math for hitting $100,000 over an eight-month season using different average tickets and close rates, and outlines a minimal equipment list sufficient to reach $100,000–$200,000. Key lead sources include yard signs, a fully built-out Google Business Profile with many photos, reviews, five-around door hangers, frequent posting in Facebook and local groups, and optionally Google Local Service Ads; he briefly addresses mailers, websites, and AI tools like Claude.
Favour Obasi-ike, MBA, MS, provides a comprehensive guide to Search Engine Optimization (SEO) for small to mid-sized businesses (SMBs). The episode explores the critical differences in SEO strategies for product-based (E Commerce / E-Commerce) and service-based businesses (SEO Services), offering actionable insights for online growth.Favour emphasizes the foundational importance of a fast, reliable website for any business, highlighting how website performance directly impacts user experience and, consequently, SEO algorithm rankings. For product-based businesses, the discussion centers on the power of visual storytelling through high-quality, optimized images and the technical advantages of using structured data to create informative rich snippets in search results. The episode then shifts to service-based businesses (SEO Services), detailing how to build trust and authority through valuable content marketing and the necessity of local SEO for businesses serving a specific geographic area. A key theme throughout the episode is the concept of user intent, with Favour explaining how to target both commercial and informational keywords to attract customers at every stage of their journey. Finally, the episode underscores the long-term nature of SEO, stressing that consistency in content creation and optimization efforts is the ultimate key to sustainable online success. This podcast episode is a must-listen for any business owner looking to demystify SEO and implement effective strategies for lasting growth.Book SEO Services? Save These Quick Links for Later>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Takeaways1. Website Performance is Paramount: A fast, reliable, and user-friendly website is the non-negotiable foundation for any successful SEO strategy, impacting everything from user engagement to search engine rankings.2. Tailor Your SEO Strategy: The optimal SEO approach differs significantly between product-based and service-based businesses. Product businesses should focus on visual optimization and structured data, while service businesses should prioritize content that builds authority and trust.3. Leverage Visuals for Product SEO: For e-commerce and product-focused businesses, high-quality, optimized images with descriptive alt text are crucial for attracting and converting customers who rely on visual information to make purchasing decisions.4. Build Authority with Content for Service SEO: Service-based businesses can establish themselves as industry leaders by consistently creating valuable, informative content (like blogs, case studies, and whitepapers) that addresses their target audience's needs and questions.5. Master User Intent: Understanding whether a user is looking to buy (commercial intent) or learn (informational intent) is key. A balanced content strategy that targets both types of keywords will capture a wider audience and nurture leads through the entire customer journey.6. Embrace Local SEO: For service businesses with a physical location or defined service area, optimizing for local search by managing a Google Business Profile and creating location-specific content is essential for attracting nearby customers.7. Consistency is the Long-Term Game: SEO is a marathon, not a sprint. Sustainable growth is achieved through consistent, long-term effort in content creation, technical optimization, and building a strong online presence, rather than expecting overnight success.Memorable Quotes[09:05] "As a service-based business or as a product-based business is your website. How fast is your website?"[35:09] "That's why we're in this room today because we want to know what is a commercial value?"[36:22] "You gotta be consistent, you gotta be putting out the content, you gotta do a lot of things."[37:01] "Long, long, long, long, long-term."Episode FAQs1. What is the most important first step in any SEO strategy?The most crucial first step is ensuring you have a fast, reliable, and mobile-friendly website. A poor-performing site will undermine all other SEO efforts.2. How does SEO for a product-based business differ from a service-based business?Product-based SEO heavily relies on high-quality images, structured data (schema markup) for product details, and e-commerce platform optimization. Service-based SEO focuses more on building authority through in-depth content, demonstrating expertise, and often includes a strong local SEO component.3. What is user intent and why is it important for SEO?User intent is the 'why' behind a search query. It can be informational (looking for information), commercial (intending to buy), transactional (ready to complete a purchase), or navigational (looking for a specific site). Understanding intent allows you to create content that directly addresses the user's needs, leading to higher engagement and better rankings.4. How long does it take to see results from SEO?SEO is a long-term strategy. While some minor results can be seen in a few months, significant, lasting results typically take six months to a year of consistent effort to achieve.5. What is the role of content in SEO for service-based businesses?For service-based businesses, content is the primary tool for building trust and demonstrating expertise. High-quality blog posts, articles, case studies, and guides attract potential clients, answer their questions, and position your business as a credible authority in your field.Episode Timestamps[00:00] Introduction: SEO for Product vs. Service Businesses[03:03] The Difference Between Product and Service-Based Businesses[08:56] The Importance of Website Speed and Reliability[10:01] SEO for Product-Based Businesses: Images and Structured Data[15:21] SEO for Service-Based Businesses: Content and Local SEO[34:10] Understanding User Intent: Commercial vs. Informational Keywords[36:07] The Importance of Consistency in SEOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsAI and Local SEO Webinar on March 4.Google Knowledge panel filled with AI driven services/GBPs.How do I reinstate a GBP that was voluntarily disabled by request?Google has stopped showing the opening date for a new business location on the GBP - is this a bug?What are some tips on how to film a video for verification?How should I manage a corporate Facebook account vs. the individual store location pages?What should I do if Google keeps asking for re-verification?Can I use my GBP to advertise for a new business?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Welcome to the new era of the podcast. After years as Brick + Mortar Visibility, we're officially stepping into something bigger: The Visibility Podcast.And here's why.If you're a brick and mortar business owner, local business leader, or small business founder who feels a little… stuck — this episode is for you.Maybe what used to work in your marketing isn't working anymore. Maybe you've added more services, more offers, more team, but growth feels heavier instead of clearer. Maybe your visibility feels scattered.You're not failing.You may just be disconnected from the original engine that built your momentum.In this episode, I'm sharing:Why we rebranded from Brick + Mortar VisibilityThe real reason so many small businesses stall after early successHow marketing shifts over time (and why that matters for local businesses)What I learned from pivoting my own brick-and-mortar studioOne powerful question to ask if your business feels stuckWhether you run a storefront, a service-based local business, or a growing small business online, visibility is the game.And this podcast is about building it on purpose.Because being good at what you do isn't enough anymore.You have to be seen. You have to be known. You have to be trusted.Let's make your business impossible to ignore.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
Is SEO actually dead… or are we just playing by outdated rules? In this episode, I'm interrupting our seven-figure series to talk about something that feels urgent: the massive shifts happening in SEO and AI search and what they mean for you as a therapist in private practice. I break down why SEO isn't dead (despite what the internet is screaming), but it is very different than it was even a year ago. We're no longer just talking about showing up on Google. Now we're navigating visibility on AI platforms like ChatGPT, Perplexity AI, Claude, Google, and Bing. I'll explain the big pivot away from "content is king" and toward something much more powerful in 2026: legitimacy, credibility, and topical authority. I also walk you through three practical shifts you can implement quickly (without writing 1,500-word blogs twice a week) to help you show up in AI searches and attract more private-pay clients. We'll talk about zero-click searches, why your Google Business Profile and directory bios matter more than ever, and how to structure your website so AI tools actually recommend you. My intention with this episode is to show you exactly where to focus next. Topics Covered in this Episode: 3:12 - Why "SEO is dead" is a dramatic myth (and what's actually changing) 5:48 - The real reason "content is king" no longer applies in the AI era 8:10 -The credibility shift that gives therapists a major competitive advantage 10:27 - A simple website update that can dramatically improve AI visibility 12:02 - How clients are actually searching in tools like ChatGPT now 14:11 - What "zero-click searches" mean for your marketing strategy 16:05 - The overlooked sections of your online presence that now carry the most weight Join me Wednesday, March 11th at 1PM EST for a free masterclass on How To Make Your Private Practice Impossible To Miss In 2026 I'll walk you step-by-step on how to get your Private Practice to show up in Google search + ChatGPT using beginner-friendly SEO tools and AI hacks you can implement in minutes, plus community marketing that is a MUST in 2026. Resources Mentioned: Register Here Today to Save Your Spot: https://www.theentrepreneurialtherapist.com/webinar Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle
Planning your 2026 marketing but not sure where to start—or how to fix what's not working? We break down a practical path that helps design professionals win more of the right projects without burning hours on tactics that don't convert. It begins with the must-have foundations: a clear ideal client and a website that proves credibility in seconds. From there, we show how to get discovered locally and convert interest into consultations with a few focused moves.We walk through the top channels we track each year for designers and remodelers, then spotlight the ones that deliver reliable lift on normal budgets. You'll hear why Google Business Profile is the smartest entry point for local SEO, how to fully complete and optimize your listing, and how posting a couple times a month can nudge you into the map pack. We also tackle social media with a calm, sustainable plan: four strong posts a month, a clear message about who you serve, and project-driven storytelling that builds trust. No daily grind required.You'll learn how to turn ongoing jobs into content—before-and-afters, process snapshots, and client outcomes—and how to use a fast competitor scan to spot service gaps you can own. We touch on connected TV advertising too: when it makes sense, what it costs, and why most firms are better served mastering the basics first. By the end, you'll have a checklist to align your message, update your proof, and focus your time where it actually moves the pipeline.If this helped, follow the links in our show notes for the CEU replay and our social masterclass, then subscribe, share with a colleague, and leave a quick review so more designers can find the show.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-161-Listen-to-this-before-setting-your-2026-Marketing-GoalsNKBA PresentationTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business. Join us for our Academy sessions and workshops: https://app.gohighlevel.com/v2/preview/ZSwvvC5WwqxlumxrUtzvDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. Download our FREE Client Avatar Guide Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Épisode 1439 : TikTok est en train de devenir un des canaux les plus stratégiques pour le référencement local en 2026, à la fois moteur de recherche, carte interactive et vitrine vidéo pour les établissements.—On entend parfois le terme TiKtok SEO : Ca veut dire quoi ? TikTok SEO = optimiser tes vidéos et ton profil pour le moteur de recherche interne de TikTok. Il est notamment question d'optimisation des mots-clés, du texte à l'écran, des hashtags, des fonctions de localisation.En 2026, TikTok est considéré comme un véritable moteur de recherche.Dans la pratique, TikTok se substitue bien souvent à Google Search. C'est notamment le cas chez les plus jeunes autour de requêtes du type : “meilleurs restos + ville”, “que faire à + ville”, “bar cocktail + quartier”, etc., où TikTok se substitue à Google Maps ou TripAdvisor chez les jeunes.—Puissance du moteur de recherche TikTokEnviron 40% des jeunes, lorsqu'ils cherchent un lieu pour déjeuner, vont d'abord sur TikTok ou Instagram plutôt que Google Maps ou Search.49% des consommateurs déclarent utiliser TikTok comme moteur de recherche, et près de 10% des Gen Z disent le préférer à Google pour certaines recherches.For You Page vs NearBy La FYP favorise le contenu de ton pays ou de ta région.TikTok tient compte de ta localisation dans ce qu'il pousse. L'algorithme intègre des signaux de proximité. Tu es français tu verras du contenu français. Mais ça ne veut pas dire que ta For You Page devient majoritairement “hyper locale”.L'hyper local de TiKTok tu le trouves dans l'onglet NearbyEn Décembre 2025, TiKtok a lancé un nouvel onglet dédié à une expérience hyper local.Quand je suis sur l'écran d'accueil de Tiktok, j'ai désormais un onglet de localisation en haut à droite. Par exemple : Paris, Lyon, beaujolais…Quand je clic sur cet onglet ma For You Page s'adapte pour ne pousser plus que des contenus localiser très près de moi. De l'hyper local.On y trouve typiquement : restaurants, bars, expériences, événements, shops, activités à faire autour de soi, afin de transformer TikTok en guide temps réel de son quartier.—Penser sa page comme une fiche TikTok (façon Google My Business)Pour un établissement local, ta page TikTok doit être conçue comme une fiche Google Business Profile… mais en vidéo :Nom & pseudo optimisés : intégrer type d'établissement + ville/quartier dans le nom du compte ou la bio (“Pizzeria Napoli – Lyon 7”, “Salon Curly Hair Paris Bastille”).Bio et mots-clés : inclure les spécialités, le quartier, les usages (“brunch”, “afterwork”, “terrasse”, “famille”, etc.) pour aider à la compréhension algorithmique.Catalogue vidéo : au lieu de photos statiques, tu crées une “galerie” de vidéos par cas d'usage : visite guidée, coulisses, best-sellers, FAQ, avis clients filmés, comment venir, horaires en situation.Régularité : comme sur Google, la fraîcheur des contenus rassure et alimente l'algorithme; TikTok voit que ton lieu est “vivant” si tu publies plusieurs fois par semaine.—Penser son contenu pour le référencement naturel et local par la vidéoLe local SEO TikTok repose sur des vidéos qui répondent à des requêtes très concrètes : “où bruncher”, “bar à vin cosy”, “meilleur burger pas cher”, “que faire avec des enfants ce week-end”.Les bonnes pratiques SEO vidéo : intégrer le mot-clé parlé dans les 3 premières secondes, l'afficher en texte à l'écran, le mettre dans la description et les hashtags.Exemple de “fiche vidéo” locale…Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
Your Website Is Dead. You Just Haven't Checked the Pulse. Contractors love tools. But hate marketing. And that's exactly why they're losing jobs in 2026. If you're an HVAC company, plumber, electrician, or builder still treating your website like a digital brochure… you're invisible. Wes Towers, founder of Uplift 360, joins us to talk contractor marketing, local SEO, and why most trades businesses wait until work dries up before they panic. This one isn't about "branding." It's about survival.
Send a textGoogle AI & Click Economics Google is replacing structured GBP data with AI-generated summaries, nudging users into AI Mode, and expanding monetization pathways. Aleyda Solis' study and Near Media research show ads — especially LSAs — are siphoning clicks.Data Moats & Scraping Crackdowns Google restricts scraping, disrupting SerpAPI. The move reinforces Google's data advantage against ChatGPT and Perplexity while signaling an increasingly closed ecosystem.Reviews, Inflation & Consumer Backlash (22:00–36:00)Yelp's Trust Report and BrightLocal's 2026 study show persistent fraud, rising consumer anger, review inflation in legal, and AI becoming the third source of recommendations.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss findings that 44% of ChatGPT citations come from the first third of content, review the strategies four sites used to recover from Google's December 2025 core update, and share tips for Google Business Profile setup. They also discuss entity richness, content quality, and optimizing for AI citations.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You'll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator. Episode webpage: https://propelyourcompany.com/acupuncturist-seo-strategySend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Thanks to our Partners, Shop Boss and AppFueledWhat would happen if someone walked into your shop tomorrow and took over your marketing for the next 90 days?No theory.No fluff.No “someday” ideas.Just a step-by-step execution plan designed to fill bays, tighten up your processes, and position your shop as the obvious choice in your market.In this episode, Brian lays out exactly what he would do, starting with Local Service Ads and a full marketing audit, all the way through AI optimization, content strategy, Google Ads, CRM implementation, phone call analysis, video marketing, community networking through BNI and the Chamber, and even launching a local podcast.This is a blueprint.Not for surviving.For building something that dominates.If your shop isn't doing consistent marketing, or you're doing some of it but not seeing the traction you want, this episode will show you where to focus first and what to fix next.Stop guessing. Start executing.Hit play now and see what 90 days of focused marketing could really do for your shop.Show Notes with TimestampsIntroduction and Episode Context (00:00:00) Brian introduces the episode, outlines the 90-day marketing takeover scenario, and thanks sponsors.Assumptions and Approach (00:01:18) Explains assumptions: general repair shop, little/no marketing, and the step-by-step blueprint approach.Start Local Services Ads (LSA) Process (00:02:15) Begins LSA setup due to approval time, discusses its importance and common misconceptions.Shop Cleanup for First Impressions (00:04:20) Assigns cleaning and organizing the shop to improve first impressions for marketing visuals.Comprehensive Marketing Audit (00:06:26) Performs a full audit: Google Business Profile, website (including ADA compliance), social media, email, and direct mail.Join Community Groups (BNI & Chamber) (00:10:03) Joins BNI and Chamber of Commerce, brings a team member to train for ongoing networking.Set Up AI Tools (ChatGPT & Claude) (00:11:05) Implements AI tools for marketing support, content creation, and brand training.Create Content Bank (00:12:26) Builds a large repository of website and marketing content, ensuring quality and brand alignment.Develop Team Bios, Memberships, and News Sections (00:14:42) Adds team bios, memberships/affiliations, and news/awards to the website for trust and authority.Implement Guest X for Call Analysis (00:20:23) Uses Guest X to analyze phone calls, improve service advisor skills, and ensure marketing ROI.Daily and Weekly Video Content (00:22:44) Begins daily short-form and weekly long-form video creation to engage and educate the audience.Start a Local Community Podcast (00:23:42) Launches a podcast focused on local community...
https://marketinginsightinnovators.com/Want more local customers? Learn how to optimize your Google Business Profile, get more reviews, and show up when nearby shoppers search for what you offer. MoreWorks Digital City: Bayonne Address: 104 W 16th St Website: https://moreworksdigital.clientcabin.com
https://www.njlocalmarketing.com/Discover how home service businesses can dominate seasonal surges by combining Google Business Profile optimization with Answer Engine Optimization. Learn actionable strategies to capture high-intent customers, rank in AI-driven search, and stay visible year-round. NJ Local Marketing, LLC City: Old Bridge Address: 22 Sherwood Lane, Website: https://www.njlocalmarketing.com
Revitalizing Private Practice: Strategic Medical Marketing with Laura WoodardIn this episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge speaks with Laura Woodard, the Founder of Grass Roots Medical Marketing, about the intensifying pressures facing independent physicians today. With corporate consolidation and administrative burdens causing an exodus of private practitioners, Laura shares her thirty years of expertise to help doctors reclaim their local authority and compete effectively with hospital-owned entities. This conversation provides a high-level roadmap for healthcare providers to bridge the gap between their clinical excellence and their digital presence, ensuring they can reach the patients who need their specialized care most.The Foundational Pillars of Patient Acquisition and RetentionSuccess in the modern medical landscape requires moving beyond traditional word-of-mouth and establishing a digital infrastructure that functions as a 24/7 patient advocate. Laura explains that a private practice's digital "front door" consists of three non-negotiable elements: a high-performing, mobile-optimized website, fully claimed and consistent online profiles, and a proactive strategy for review management. Because a staggering percentage of patients consult reviews and search results before booking, an outdated website or an incomplete Google Business Profile isn't just a minor oversight—it is a direct barrier to growth. By optimizing these touchpoints, doctors can signal credibility and accessibility, turning passive searchers into loyal patients before they even step into the office.Beyond the digital interface, the "second front door" of any practice is the front desk staff, whose interactions often dictate the tone of the entire patient experience. Laura emphasizes that marketing doesn't end when a lead is generated; it continues through every phone call and check-in procedure. High-performing practices invest in customer service training for their administrative teams, ensuring that empathy and efficiency are prioritized as much as clinical outcomes. This holistic approach ensures that the promises made by the practice's marketing are consistently fulfilled by the staff, protecting the provider's reputation and fostering a culture that naturally generates positive online feedback.For busy practitioners who are already balancing patient care with administrative duties, the transition to strategic marketing can feel overwhelming without a systematic framework. Laura introduces the "GRASS Formula"—Gauge, Recognize, Accelerate, Support, and Success—as a data-driven method to diagnose marketing weaknesses and implement sustainable improvements. By auditing website speed, heat-mapping user behavior, and automating review requests, doctors can move from a reactive "do-it-yourself" struggle to a proactive, "done-for-you" growth model. This shift allows physicians to focus on their primary mission of healing while a team of specialists manages the complexities of SEO, social media, and reputation management.About Laura Woodard:Laura Woodard is the Founder of Grass Roots Medical Marketing and a seasoned marketing strategist with over three decades of experience. Driven by her personal journey as a caregiver and her deep respect for the physician-patient relationship, she specializes in helping private practice doctors survive and thrive in an increasingly corporate healthcare environment.About Grass Roots Medical Marketing: Grass Roots Medical Marketing is a full-service marketing agency dedicated exclusively to supporting private practice physicians and small medical groups. The agency provides comprehensive, hands-on services—including SEO, web development, and reputation management—designed to increase patient volume
In this episode of Torsion Talk, Ryan Lucia breaks down three simple, affordable ways to use AI in your home service business to generate more revenue—without being overly tech-savvy and without overhauling your entire tech stack. If you've been curious about AI but unsure where to start, this episode gives you practical, actionable steps you can implement in a day or two.Ryan opens with a quick update on upcoming Garage Door U mastermind events and shares lessons learned from implementing accountability at Aaron Overhead Doors. He discusses the hard reality that shifting from low accountability to high accountability creates friction, and why business owners must accept the consequences that come with raising standards.From there, Ryan dives into three AI-powered automations that can immediately impact revenue. The first is missed call text back automation, a simple system that follows up instantly when a call goes unanswered. With over half of small business calls going missed, this single automation can recover lost opportunities, start intelligent conversations, and even book appointments automatically. Ryan explains how this can be done with or without AI and what tech stack makes it easiest to implement.The second strategy is AI-powered review request follow-up. While many field management systems send automated review links, AI can personalize the experience, send the correct Google Business Profile link based on proximity, and escalate negative feedback before it becomes a public review. This turns a standard automation into a reputation-building machine.The third and most impactful tool is AI website chat. Ryan explains why live chat converts at a high rate but often fails small businesses due to slow response times. By integrating AI into website chat, businesses can answer questions instantly, qualify leads, check availability, and engage prospects in real time—without needing someone glued to a screen.Ryan also shares how his team is automating internal processes like commission tracking and explains how tools like HighLevel, Zapier, or Make.com can connect systems when needed. He emphasizes that the key is not trying to automate everything at once, but starting with one simple win and building from there.If you're looking to increase revenue, capture more leads, and modernize your business operations without hiring more staff, this episode gives you a clear and manageable starting point.Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://markinuity.com/Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.comStealth Hardware - https://quietmydoor.com/
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsLocal Searches on Google Chrome on mobile are disappearing in the Personal Injury space.Purchases from Etsy can now be made directly from AI Mode.Google deprecates short names for GBP.You can access LocalU Nashville video content by paid subscription.LocalU in Dallas in October 2026.New “Insights” feature in GBP.Google Posts bug now fixed.Can “Popular times” apply to an SAB?Is Bing still worth optimising for?How do I verify my business if my lease doesn't allow me to put up permanent signage?What is the most I can do to fully optimize my GBP?What would cause a listing to become unverified?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Voice search and AI-powered search are changing how patients find clinics in 2026, but the winning strategy is still simple, clear local SEO and content that answers real patient questions. In this episode, you'll learn how voice and AI queries differ from typed searches, what to update on your website and Google Business Profile, and five practical upgrades to help you show up more often and turn visibility into booked appointments. Episode Webpage: https://propelyourcompany.com/voice-search/Live Webinar: Fix Your AI Visibility Blind Spots - https://propelyourcompany.com/fix/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
"AI is a fantastic refiner of information, but it's got to be you bringing in that foundational idea.”Wes Towers Top Five Tips To Protect Your Brand Voice When Using AI 1. Start with your ideas; use AI to tidy2. Name the shadow, claim your stance3. Build a Brand Voice OS4. Human final cut, always5. Evolve in short loops (continuous improvement) TIME STAMP SUMMARY01:41 Not to overly rely on Ai for generation, rather for refining06:35 Clarify what you stand for14:20 The message is the key18:50 Refining in small increments Where to find Wes?Website https://uplift360.com.au/ LinkedIn https://www.linkedin.com/in/westowers Wes Towers Bio Wes Towers is a brand and website strategist at Uplift 360 who helps trades and construction firms attract ideal clients and get found through his Search Everywhere Optimisation process. His approach is human-first. You bring the ideas, stories and stance, and use AI to organise and polish without diluting your voice. The goal is to humanise your brand online with clear positioning, consistent tone and proof-led content that shows up where clients look; your website, Google Business Profile, socials and AI-driven answers.Wes shares step-by-step tips to tighten your message, strengthen case studies and project galleries, and refine enquiry paths so the right people feel confident to reach out. Clients value the blend of human insight and useful automation that keeps their brand voice intact while making content easier to produce and maintain.
Send a textGoogle Local Service Ads have become one of the most powerful placements in local search — especially in competitive verticals like personal injury law.But what actually drives ranking and performance?In this episode, we examine the real mechanics behind LSAs: review cadence, responsiveness, bidding structure, and the psychology of visual presentation. We explore how headshots and photo sequencing influence trust, why logos don't convert, and how review manipulation creates competitive distortion.LSAs reward operational excellence more than aggressive spending — and understanding the role of visual trust may be the difference between visibility and invisibility.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
In this episode, Eric Malzone sits down with Mark Fisher to dig into the messy, exciting reality of AI for brick-and-mortar gym owners, from overhyped agents and AI bubbles to very real, practical use cases that actually move the needle for local fitness businesses. TAKEAWAYS
Season 5, Episode 5 of The Pest Control Marketing Domination Podcast dives into the evolution of the Google search results — from the days of “10 blue links” to today's blended, crowded SERP filled with ads, local map results, videos, FAQs, and now AI Overviews. If you've noticed fewer clicks, fewer calls, or less obvious ROI even when you're “ranking,” this episode will help you understand what changed, why it changed, and how these new layouts are reshaping the customer journey for pest control companies.We break down what AI Overviews and modern SERP features mean for local operators, including the growing competition for visibility above the fold and the way Google is increasingly answering questions directly. You'll learn how to shift from a “rankings-only” mindset to a multi-surface visibility strategy that improves outcomes across organic search, Google Business Profile, and high-intent local discovery.Finally, we lay out a practical path forward: how to structure your website content, build trust signals, and create “best answer” resources that can earn citations and links inside AI Overviews — so your company stays present even when Google reduces traditional click-through opportunities. This is the new playbook for staying competitive as search continues to evolve.Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketingLeave us a review on Google:https://g.page/r/CT9-E84ypVI0EBM/review
Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Megan Dineff of Ervine's Auto Repair and Grand Rapids Hybrid and EV joins marketing specialist Dan Vance of Shop Dog Marketing to explore the evolving relationship between websites and the future of search. They explore why a website remains the digital “front door” of a business, where customers decide whether to call. From using real photos to build credibility, to protecting leads through better phone protocols, to preparing for AI-driven search, this episode delivers practical insights for modern shop owners. Key takeaways: Building Trust Through Authenticity: Megan explains why the shop's website avoids stock photos and instead highlights their real team. Showing familiar faces builds instant comfort and credibility. A great website should “ooze trust” and reflect the shop's personality, so prospects feel like they've found their “forever home.” The 70% Rule: Studies show that nearly 70% of callers have already decided to do business before picking up the phone. The group discusses how poor phone handling can “put water on the candles." AI and the Return of Content: Dan explains why content matters more than ever in the age of AI. Search models now “race to your website” to gather information. Shops must create clear, helpful content, not just for people, but for the algorithms that determine future visibility. The Power of Partnership: Megan shares a cautionary story about accidentally shutting down the shop's Google Business Profile and the importance of having a trusted expert to resolve “black box” marketing issues. The group agrees: owners should focus on culture and leadership while relying on skilled partners to navigate the digital landscape. When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/ Megan Dineff, Ervine's Auto Repair and Grand Rapids Hybrid and EV, Grand Rapids, MI Dan Vance, Shop Dog Marketing.com Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at
Practical, no-fluff AI tactics for landscaping business owners who want more qualified leads, faster follow-ups, and better-looking photos that actually sell work. You don't have time to chase bad leads or write a dozen follow-up emails every week. In this episode Scott and Katie break down three real ways AI can help your landscaping business make more money this season — no tech hype, just usable tools you can start with today. They walk through using AI as a lead-capture system (human-sounding phone and website chatbots that pre-qualify customers), using AI to write clearer, more personal follow-up emails (how to give better prompts so it sounds like you, not a robot), and using AI photo fixes to clean up your Google Business Profile, website, and social pics without making them look fake. These tactics help you spend less time on dead leads and more time closing jobs. Want the prompts and step‑by‑step walkthroughs? Scott and Kati are putting everything into a free “AI for Contractors” community with ready-made prompts and short trainings availabe at https://t2m.io/aiforcontractors Subscribe to the podcast and join the group to get the prompts, examples, and quick wins for your landscaping business. Follow Million Dollar Landscaper: Website | Facebook | Instagram | YouTube
Google Business Profile has always been a great tool to market your practice. Most recently, it's apparent that AI will pull directly from Google Business Profile when recommending a therapist to someone.Sadly, exclusively virtual therapy practices are not allowed to have a Google Business Profile (there are workarounds, but they are not allowed, so I don't cover those in this episode).But if you have an onlie practice, no need to fret! In this episode, I share a checklist of reasonable, simple tools you can easily use to make sure your virtual therapy practice is showing up online. Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:https://bit.ly/pps_paubox_spotify*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!My prior episode, "My Favorite Marketing Strategies in Private Practice”https://youtu.be/D2eXmPcpvvICourse: Website Copy in a Weekendhttps://privatepracticeskills.teachable.com/l/pdp/website-copy-in-a-weekendLINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!
Send us a textLocal Services Ads have become the “top-of-the-page” battleground for high-value local categories—especially professional services. In this episode, Greg Sterling and Mike Blumenthal talk with former LSA team member Eric Levine about how LSAs evolved, what really influences rank, and how Google's lead marketplace mechanics shape outcomes. We break down “request multiple options,” lead billing, the big ranking signals (reviews, responsiveness, radius/service area), why LSAs often win user attention over the local pack, and how photos should be chosen and structured to match user decision-making.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle AI Overviews follow up questions take you to AI Mode.Google explores ways to opt out of search AI features.New research says AIs are inconsistent when recommending brands.Factors for what makes the Most Relevant GBP reviews.Does Google still send out verification postcards?Are there services that help track visibility in AI mode?Should I merge the listing of a location that's closing with another listing at a different location to keep the reviews?Is there a platform that's good for tracking how entities are showing up in AI Tools?What should I use for citations?Should I have a practitioner listing for my GBP if I have regular one with my name in the business name?What are some good tools for analyzing GBPs and websites?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Tired of starting the year with big marketing goals and slipping back into guesswork by spring? We're laying out a simple, durable framework to end random acts of marketing and build steady momentum into 2026, designed specifically for design and remodeling professionals who need results without burnout.We break down the five pillars that keep your pipeline healthy: a rock-solid foundation with clear ideal client targeting and a trustworthy website, focused visibility where your clients actually are, real authority through case studies and PR, steady nurture that turns interest into action, and a clean sales process that converts projects without pressure. You'll hear why short sprints on social, SEO, or ads rarely stick, and how a quarterly plan gives you time to execute well, measure honestly, and improve with each cycle.Together we map practical examples you can copy: polishing your home, services, and portfolio pages; keeping Google Business Profile fresh with reviews and updates; setting a weekly rhythm on one primary social channel; turning finished projects into pitchable case studies; and launching a simple monthly email that educates and builds trust. We also dig into intake scripts, proposals that set expectations, and the accountability systems that protect your marketing time when client work gets busy.If you've tried before and stalled, you're not alone—and you're not done. Steal the quarterly structure, apply the five pillars, and give each tactic enough runway to compound. Subscribe, share this with a colleague who needs a sane plan for 2026, and leave a quick review to tell us which pillar you'll focus on first.If you would like to get the links and show notes for this episode, click on the link below:www.designerdiscussions.com/episodes/episode-159-How-to-Stop-Random-Acts-of-MarketingTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business. Join us for our Academy sessions and workshops: https://app.gohighlevel.com/v2/preview/ZSwvvC5WwqxlumxrUtzvDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
#759 What if a simple postcard could open the door to a full-blown, high-margin local marketing agency? In this episode, host Brien Gearin sits down with Dalton Joyner and Rachel Smith, founders of Big Sky Automation, to break down a simple (and surprisingly profitable) local-agency growth play: using shared direct-mail postcards as a “foot-in-the-door” offer that brings small businesses in fast — then upselling into higher-value services like web development, Google Business Profile optimization, and reputation management. Dalton and Rachel share their origin story, how they structure the postcard program, the exact tools they use to fulfill mailers through USPS EDDM, and how they keep execution simple with Canva and automation. They also reveal how they've turned the model into an online community that helps others launch the same business in their own towns! What we discuss with Dalton and Rachel: + Shared direct-mail postcards + Low-cost “foot-in-the-door” offers + Splitting postcard costs + USPS EDDM fulfillment + Local business lead generation + Upselling agency services + Google Business Profile optimization + Reputation management systems + High-margin postcard profits + Community-based agency model Thank you, Dalton and Rachel! Check out Big Sky Automation at BigSkyAutomation.com. Get the free Community Card Mini Course. Follow Dalton and Rachel on YouTube. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices