Podcasts about google business profile

#759 What if a simple postcard could open the door to a full-blown, high-margin local marketing agency? In this episode, host Brien Gearin sits down with Dalton Joyner and Rachel Smith, founders of Big Sky Automation, to break down a simple (and surprisingly profitable) local-agency growth play: using shared direct-mail postcards as a “foot-in-the-door” offer that brings small businesses in fast — then upselling into higher-value services like web development, Google Business Profile optimization, and reputation management. Dalton and Rachel share their origin story, how they structure the postcard program, the exact tools they use to fulfill mailers through USPS EDDM, and how they keep execution simple with Canva and automation. They also reveal how they've turned the model into an online community that helps others launch the same business in their own towns! What we discuss with Dalton and Rachel: + Shared direct-mail postcards + Low-cost “foot-in-the-door” offers + Splitting postcard costs + USPS EDDM fulfillment + Local business lead generation + Upselling agency services + Google Business Profile optimization + Reputation management systems + High-margin postcard profits + Community-based agency model Thank you, Dalton and Rachel! Check out Big Sky Automation at BigSkyAutomation.com. Get the free Community Card Mini Course. Follow Dalton and Rachel on YouTube. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You'll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

If your website clicks are down, don't panic, it's not just you. Search habits are changing with AI tools and no-click searches. On this episode, you'll learn why this shift is affecting traffic and how to make sure your business still grows.  YOU WILL LEARN: What no-click searches are and how they affect website traffic.  Why less traffic doesn't always mean fewer clients.  How tools like Google AI, ChatGPT, and other AI tools pull information from your website.  The importance of strong, well-written content in your website's success.  How your Google Business Profile works with your website to attract serious leads.  Why quality traffic matters more than total website visits.  

Podcast Episode 260: Local SEO 2026—Authenticity, AI, and the Google Playbook Are you ready to start 2026 with a boom? As the digital landscape shifts, small businesses are facing a new reality where traditional search is evolving into Generative Engine Optimization (GEO). While "big brands" can often get away with less personal marketing, local businesses have a massive advantage by building genuine community connections and radical authenticity. In this episode, our Marketing Guides break down the essential playbook you need to dominate local search over the next two years, from mastering the latest Google Business Profile updates to leveraging AI without losing your human touch. What You'll Get Out of This Episode You will walk away with a clear strategic roadmap for 2026 that prioritizes human behavior and high-conversion tactics over trendy distractions. You'll learn why your website remains the most important platform you actually own and how to ensure it feeds the Large Language Models (LLMs) that power modern search results. We also dive into the "speed-to-lead" revolution, showing you why responding within minutes—not days—is the new standard for winning hot leads. What You'll Learn The Core of Local Marketing in 2026 • Why authenticity is a superpower: How small businesses can outshine international brands by getting involved in the community and building engaged email newsletters. • The "Speed-to-Lead" System: Why you must use automations, SMS, and AI chatbots to ensure you never miss a lead, as customers no longer have the patience to wait. • The truth about demographics: Why you must ignore stereotypes—especially regarding seniors, who are among the fastest-growing adopters of online search. Platforms and Content Strategy • Short-form video mastery: Why 6-second Instagram Reels are currently the top-performing content and how to use geotags to send the right signals to algorithms. • The evolution of blogging: Moving from traditional SEO to feeding AI the authoritative content it craves across platforms like Reddit, LinkedIn, and niche forums. • Balancing AI with a human touch: How to use AI for drafts and structure while avoiding "five-handed person" image fails and robotic, unedited text. Google Business Profile & Technical Essentials • GBP Verification Myths: The reality of how Google gives preference to brick-and-mortar locations with permanent signage over home-based businesses. • The disappearing Q&A: Why rumors of Google removing the Q&A feature mean you must move those answers to your own website's FAQ section immediately. • Technical SEO as a foundation: Why site speed, schema markup, and accurate directory citations across Bing, Apple Maps, and ChatGPT are more critical than ever. Connect with Our Marketing Guides Ready to take your 2026 strategy to the next level? Reach out to one of our experts for a deep dive into your business's marketing needs: • Ian Cantle – Specialized in dental and healthcare marketing, as well as fractional CMO services.     ◦ Dental Marketing Heroes     ◦ Outsourced Marketing • Jeff Stec – Strategy and tactical implementation expert.     ◦ Tylerica Marketing Systems • Paul Barthel & Ken Tucker – Local SEO, web design, and marketing systems specialists.     ◦ Changescape Web Don't forget to hit that subscribe button and share this episode with a fellow business owner who wants to win in 2026!

Send us a textClaudia Tomina joins Greg Sterling and Mike Blumenthal to unpack what the Google API leak reveals about local rankings, why reviews are being removed at scale, and how AI Overviews, Gemini, and agentic shopping are pushing transactions into Google's AI interfaces. A must-listen for anyone managing a Google Business Profile in 2026.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

It's the start of a brand-new year — new goals, new milestones, and big plans for what's next.And let's be honest… Chances are, you're going to need cash to make those plans happen.In this episode of Brick and Mortar Visibility, I'm joined by Danielle Hayden, Co-Founder and CEO of Kickstart Accounting, to talk about where small business owners are unknowingly leaving money on the table — and how to keep more cash in your business as we head into tax season.Danielle brings clarity, confidence, and zero fluff as she breaks down:Six overlooked tax write-off categories that can immediately impact your bottom lineHer three-step framework for managing money like a CEOA clear, straightforward answer to when it actually makes sense to become an S-CorpThe four people every business owner needs on their money teamWhy mixing personal and business finances creates long-term stressAnd how to think about taxes as a year-round strategy, not a once-a-year scrambleIf you've ever felt overwhelmed by numbers, unsure if you're doing things “right,” or frustrated by how much you're paying in taxes — this conversation will give you practical answers and real confidence.This is an essential listen for brick-and-mortar and service-based business owners who want to stop winging it with their finances and start building a profitable, sustainable business.A little bit about our guest: Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc., where she helps six- and seven-figure women entrepreneurs stop winging it with their money and actually understand their numbers. She's your no-BS financial co-pilot with a side of “let's make this business profitable and fun again.”With over 15 years of experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs, especially women, need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle brings a unique perspective when it comes to providing business owners with “the total package” as it relates to their finances.She's been featured on dozens of top-rated podcasts, including The Proffitt Podcast, Eat, Blog, Talk, Oh Shoot! The How of Business, and more. Danielle also hosts her own hit show, Business By the Books.When Danielle isn't in her money mindset work, you can find her hiking or spending time with her family.Gifts for Our ListenersFollow DanielleWebsiteInstagramFacebookLinkedInYour GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

Aubrey Wrenn is a retired Marine Corps First Sergeant from Danville, Virginia, and was the owner ofProven Valor Professionals, a coaching, consulting, and training and development company thatalso provided digital marketing solutions through Google Business Profile and Google Adsservices. He enlisted in the Marine Corps on January 1, 2001, and retired in November of 2022. Prior to being a First Sergeant, Aubrey spent 16 years as an 0811, Field Artillery Cannoneer.Aubrey has 3 combat deployments (Iraq 2003 and 2004, Afghanistan 2009), 1 UDP to Okinawa,Japan and a deployment with Special Purpose MAGTF CENTCOM.Aubrey has held many positions during his time in the Marine Corps, notably from 2012-2016Aubrey served as a Combat Instructor and the Chief Instructor for Combat Instructor School. InIn 2013, Aubrey was recognized as Combat Instructor of the Year for the Marine Corps. Aubrey is apassionate and dedicated servant leader who loves nothing more than to add value and help thosearound him in any way he can.After retiring from the Marine Corps, Aubrey worked as an education specialist at the MCB CampLejeune Education Center, an Adjunct Faculty Instructor for the Sergeants Course DistanceEducation Course and an Instructional Systems and Education Specialist with the Marine ForcesSpecial Operations Command. Aubrey has a Bachelor of Science degree from Park University inInterdisciplinary Studies with a double concentration in Military Studies and Leadership Studies.Aubrey is dedicated to influencing positive change in the effectiveness, culture, and climate of theorganizations he has been a part of, by offering perspective, emotional intelligence, and support tothose he has been privileged to work with. Aubrey is married to Ashley R. Wrenn (MSgt USMC), andthey have 5 children together.New or upcoming ventures: Sept of 2024 became a stay-at-home dad who homeschools his 4-year-oldand 7yo. December 4th, 2025, he and his wife welcomed their newborn son into the world.

Today Scott Molchan breaks down why landscapers keep chasing leads that never call — and how fixing your foundation (Google Business Profile, website, reviews) makes every marketing dollar actually work.   You want more jobs, but most marketing fails because contractors skip the basics. In this episode Scott asks the simple question every landscaping business owner should answer: if someone Googled you right now, would you want them to see what shows up? He explains how referrals, door-knocking, and social posts still send people to Google — and why reviews and a legit website are what turn curiosity into a real phone call.   You'll get a clear, no-fluff stack to follow: Google Business Profile → simple website → reviews → social proof → ads. Scott shares why ads don't work without that foundation, what to fix first, and quick wins that build trust so prospects actually call. Perfect for landscaping and lawn-care business owners who want better clients, fewer wasted ad dollars, and more reliable leads.   Take five minutes today and Google your business like a customer. See what shows up, then email Scott at scott@milliondollarlandscaper.com with what you find — he answers these.   Subscribe so you don't miss the next episode on getting your marketing to pull real calls, not just clicks.   Follow Million Dollar Landscaper: Website | Facebook | Instagram | YouTube

Ranking on Google feels like a win, until the phone stays quiet. Many local businesses show up in search results and but still struggle to turn that visibility into real calls. In this episode, we detail the most common and overlooked reasons customers scroll past you, how trust and clarity affect call decisions, and what actually makes someone feel confident enough to pick up the phone. This is not about gaming Google or chasing rankings. It is about fixing the gaps that stop visibility from turning into leads.About Adam Duran, Digital Marketing Expert⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Local SEO in 10⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Los Angeles⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & Walnut Creek, California, Magnified Media is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠digital marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠local SEO for businesses⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠marketing strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠national SEO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with several community-based non-profits, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Jamie also is the creator and panel expert of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Straight-Talk Solar Cast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, the world's first podcast focused on answering the questions faced by anyone considering going solar.Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast website and check out our search feature⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode, I'm diving deep into a topic that's absolutely critical for every veterinary practice: making sure the right clients find you at the right time. We're talking about the real difference between visibility and demand because let's face it, just being seen online doesn't mean you're the practice pet owners actually choose when it matters most. I'll walk you through the strategies and mindset shifts you need to not only get noticed, but to actually convert that attention into appointments and loyal clients. Throughout this episode, I break down the key distinctions between attention-based and demand-based marketing, and why understanding your client's journey is the secret sauce to filling your appointment book with the right cases. We'll cover everything from choosing the best marketing channels for each stage of the buyer's journey, to optimizing your Google Business Profile and reviews, to tracking where your best clients are coming from and fixing any bottlenecks in your process. I'll also share actionable tips on how to leverage owned, earned, and paid visibility so you're building a resilient presence that stands the test of time - no matter what changes in the digital landscape. By the end of this episode, you'll have a clear roadmap for aligning your marketing with your practice's strengths, maximizing your ad spend, and creating a client acquisition system that works for you. Whether you're struggling to fill your schedule or you're already busy but want to attract more of your ideal clients, this episode is packed with practical advice and real-world examples you can start using today. So grab a notebook, tune in, and let's make this your best year ever!

Boost your chiropractic practice with these 10 easy website tips! Learn practical fixes to attract and retain more patients, from mobile-friendly design to online booking and SEO. Implement these changes this week to grow your clinic! Episode webpage & shownotes: https://propelyourcompany.com/10-chiropractic-website-tips/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Send us a textAI tools are changing how consumers discover local businesses, but Google remains the system of record for trust, reviews, directions, and contact. This conversation explores how AI reduces cognitive load, concentrates visibility, and amplifies brand demand—forcing local marketers to rethink SEO beyond rankings.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Your website is no longer the front door to your business, and in this episode of Torsion Talk, Ryan Lucia explains why that changes everything for marketing in 2026. As AI, large language models, and offsite discovery take over how customers find brands, Ryan breaks down what business owners must do to stay visible, relevant, and recommended by AI-driven search experiences.Ryan explains how more than 80% of brand discovery now happens offsite through AI citations and why modern marketing is no longer just about optimizing for people, but for the machines that guide people's decisions. He addresses the growing conversation around SEO versus GEO, why the idea of “traditional SEO” is dead in its old form, and how strong agencies have already been adapting by feeding AI the right signals for years.The episode dives into why video has become one of the most powerful sources of truth for AI crawlers, how transcripts and multi-platform distribution help LLMs understand who you are, and why businesses need to explain their value both on and off their website. Ryan also breaks down Google's shift toward micro audiences, why this is a massive win for small and niche businesses, and how reduced audience thresholds now allow companies to run highly targeted campaigns using smaller customer lists.Ryan outlines the new two-track strategy businesses must follow: maintaining high-intent SEO and Google Business Profile visibility while simultaneously feeding AI with structured content, awards, press, community involvement, pricing, and differentiation. He challenges owners to stop being quiet about wins, donations, and milestones, and to actively promote everything so AI has more data to reference when recommending businesses.He also addresses the risks of over-reliance on Google Business Profile and organic search alone, explains how ad placements and AI features are reshaping search results, and why agencies and business owners must now be accountable for visibility inside AI Overviews, Perplexity, and ChatGPT.Ryan closes the episode with two practical challenges designed to force immediate action: creating authentic video content and leveraging existing customer data to build smarter, AI-powered ad campaigns. This episode sets the foundation for how businesses should think about digital marketing moving forward and why adapting now is critical to winning in 2026 and beyond.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of the Modern Direct Seller Podcast, we chat with Maggie Schneider, SEO savant and founder of Hilltop Help, about getting more traffic to your website. Maggie shares why direct sellers should have their own websites, the foundational SEO steps that matter most, and how blogging and Pinterest work together for long-term visibility. She also covers quick wins like setting up Google Analytics and creating a Google Business Profile. You can connect with Maggie at hilltophelp.com to explore her services, blog, and courses, or follow her on Instagram for quick SEO tips. Don't forget to grab her free SEO checklist to get started with the basics.Time-Based Notes:1:25 - Rapid Fire Questions3:41 - Maggie's Career Transition6:41 - The Importance of Having Your Own Website12:14 - SEO Fundamentals and Quick Wins15:13 - Content Strategy and Keyword Research18:02 - Blogging Relevance and Long-term Value22:57 - Leveraging Pinterest for Traffic25:07 - Google Business Profiles SetupShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode271

Get Your FREE Resource - 59+ Ways to Make Your Business More VisibleWant consistent leads for your service business without spending huge amounts on paid ads? In this episode, Maggie breaks down why organic marketing is the smartest place to start (especially on your way to your first six figures) and shares the 3 pillars that create a steady, predictable client pipeline.What you'll learnWhy organic marketing should come before paid ads (and when paid ads make sense so that you don't spend a huge amount to make them work)The 3 pillars of organic lead generation that work for most service businessesWhy there's no one-size-fits-all marketing tactic—and how to choose what fits your businessThe 3 pillars of no-ads lead generationStrategic partnerships: Build win-win relationships that generate referrals.Online lead generation + conversion: Google Business Profile with a website + a focused social presence that includes sales content.Stay connected: Nurture past clients and warm leads through email + social so you stay top of mind.Marketing is an ecosystem. Your best results come when these strategies support each other—rather than running random tactics in isolation.Work with MaggieWant help building a reliable client acquisition engine organically? Book a complimentary consultation here to talk details. Next steps:Subscribe to the Diamond Effect PodcastLeave a review (it helps more than you know)Share this episode with a fellow business owner who wants consistent leads without paid adsKeywordsNo-ads lead generation, organic marketing for service businesses, consistent leads without ads, client pipeline, strategic partnerships, Google Business Profile, email nurturing, client acquisition engine

Google's new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can take to manage it without losing your mind. We cover when to flag a review, how to respond without breaking privacy rules, and I share copy-and-paste reply templates you can customize for your own clinic so you are never stuck wondering what to say again. 

In this episode, I share real-life stories of how being in the right place at the right time dramatically exploded my lawn care business, while revealing the modern essentials every owner needs today—dominating Google and AI searches, maintaining a strong Google Business Profile and Facebook page, and the game-changing habit of always answering the phone and calling customers back promptly.

In this episode of the HVAC Know It All Business Edition Podcast, co-hosts Gary McCreadie and Furman Haynes of WorkHero discuss with guests Kimberly Sevilla, Founder of Shelter Air and Peter Troast, Founder & CEO of Energy Circle LLC, how to break down the most important and often overlooked steps to building an HVAC company's online presence. From setting up a high-impact Google Business Profile to navigating customer reviews, virtual phone numbers, service areas, and answer-engine optimization, this episode is a masterclass in building digital trust and ranking above competitors   Expect to Learn - How to properly set up your Google Business Profile for maximum ranking - Why your phone number matters more than you think - Smart review strategies that boost credibility - How to leverage Google Posts, Q&A, and seasonal category changes. - The power of niching down & owning your local market radius - Grassroots strategies for winning your first customers   Episode Breakdown with Timestamps  [00:00:00] – Introduction [00:00:54] – Online Booking vs Personal Touch [00:02:37] – Why You Shouldn't Use Your Personal Cell Number [00:04:10] – Google Business Profile: The Starter Pack [00:06:09] – Review Strategy 101 [00:10:40] – The Power of the 24-Hour Rule [00:14:39] – From SEO to AEO: Answer Engine Optimization [00:15:48] – Finding Your First Customers [00:18:09] – Referral Systems That Actually Work [00:18:53] – Should You Discount Friends & Family? [00:19:50] – Shoulder Season Survival Tips [00:21:37] – Final Advice for New HVAC Owners   Follow Kimberly Sevilla on:  LinkedIn: https://www.linkedin.com/in/kimberlysevilla Company's Website: https://shelter-air.com/ Company's LinkedIn: https://www.linkedin.com/company/shelterair Company's Facebook: https://www.facebook.com/ShelterAir/ Company's Instagram: https://www.instagram.com/shelter.air/?hl=en Follow Peter Troast on:  LinkedIn: https://www.linkedin.com/in/petertroast Instagram: https://www.instagram.com/petertroast/?hl=en Facebook: https://www.facebook.com/peter.troast/ Company's Website: https://www.energycircle.com/home-page Company's LinkedIn: https://www.linkedin.com/company/energy-circle-llc   Follow Furman Haynes on:  LinkedIn: https://www.linkedin.com/in/furmanhaynes/  WorkHero: https://www.linkedin.com/company/workherohvac/    Follow Gary McCreadie: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/  Website: https://www.hvacknowitall.com  Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/   Instagram: https://www.instagram.com/hvacknowitall1/   

In this comprehensive episode, host Favour Obasi-ike, joined by guests Celese Williams, Dr. Fashion, and Ryan Dennis, cuts through the noise to deliver the five most essential SEO fixes small businesses must implement in 2026. Moving beyond abstract theory, the discussion provides a masterclass in actionable strategy, covering the non-negotiable foundations of site architecture, the currency of strategic link building, the revenue-killing impact of slow site speed, the power of dominating local search, and the technical integrations needed to get indexed and noticed by search engines.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Key TakeawaysMaster Your Site Architecture: A well-structured website with proper canonical tags, optimized images, and clear headings is the non-negotiable foundation for both user experience and search engine visibility.Treat Links as Currency: Strategically build internal and external links, ensuring every piece of content has a corresponding URL on your website to build authority and drive traffic from multiple sources.Prioritize Blazing-Fast Speed: A slow website kills conversions and rankings. Actively manage site speed through optimized hosting, a Content Delivery Network (CDN), and compressed media files.Dominate Your Geographic Area: For businesses serving specific areas, embedding location data (maps, zip codes, city names) directly into your site is crucial for capturing "near me"searches.Integrate to Accelerate: Directly connect your website to Google Search Console and Bing Webmaster Tools and manually submit new content to get indexed significantly faster than waiting for organic crawls.Detailed Show Notes & Timestamps[00:00:00] Introduction: Setting the Stage for 2026Host Favour Obasi-ike kicks off the new year by tackling the evergreen challenge of Search Engine Optimization. He frames "fixing" SEO not as a one-time task but as a continuous process of optimization that is fundamental to brand awareness, website traffic, and revenue growth. He provides an initial call to action, directing listeners to the link in the show description to book a consultation or subscribe to his email list for ongoing insights. With the stage set, the episode transitions into the first and most foundational technical fix for any small business website.[00:04:15] SEO Fix #1: Site Architecture - The Foundation of Your Digital PresenceSite architecture is the fundamental blueprint of a website, dictating how both users and search engine algorithms navigate, understand, and value its content. A strong architecture is the bedrockof any successful digital presence, ensuring content is organized, accessible, and easily discoverable.Key components of a robust site architecture include:Canonical Tags: A canonical tag tells search engines which version of a page is the "master copy," preventing duplicate content issues. As Favour Obasi-ike explains with the "Adam Apple"analogy, just as a person has one true name, your content must have one single, consistent identity recognized by search engines to avoid confusion.Image Optimization: Large, uncompressed image files are a primary cause of slow load times. Uploading images that are several megabytes in size will significantly degrade site performance and hurt search rankings.Link Health: Regularly checking for and fixing broken or duplicate links is essential for a clean and functional site structure.Website Updates: Using the "brushing your teeth" analogy, Favour Obasi-ike explains that keeping content and copyright dates current signals relevance. Search engines prioritize fresh, well-maintained content, and an outdated copyright date is a direct signal that a site may be abandoned or irrelevant.*Heading Tags (H1-H6):* Properly structured headings organize content for human readers and provide a clear hierarchy that helps search engines understand the main topics and subtopics of a page.URLs & Schema: Keyword-rich URLs (e.g., .../cookie-recipes) and schema markup (microdata for recipes, events, etc.) give search engines explicit context about a page's purpose, improving its chances of ranking for relevant queries.[00:14:30] Guest Spotlight: Celese Williams on Design, UX, and SEOGuest speaker Celese Williams distills her formula for a successful small business website into three core principles: simple design, easy user experience (UX), and findable SEO. She powerfully underscores this advice with her own success story, revealing that her "basic" but architecturally sound website generated $247,000 in revenue last year, proving that a solid foundation is more valuable than flashy design.With a solid architectural blueprint defined, the next strategic imperative is to establish realistic implementation timelines, which vary dramatically based on a business's starting point.[00:19:45] Strategy Session: SEO Timelines for New vs. Existing BusinessesDetermining a realistic timeline for SEO results is a common strategic challenge. The approach differs significantly for a business building its digital footprint from scratch versus one that is optimizing an existing but underperforming presence.Prospect ProfileProspect A: No online presence, thriving on referrals.6-12 Months: Building a digital foundation from the ground up requires significant time to establish authority, build content, and gain visibility. Favour Obasi-ike notes this timeline can be shortened to 3 months if a podcast is part of the strategy.Prospect B: Existing local presence, but not definitive.3-6 Months: Leveraging an existing foundation allows for a faster path to scalable results. The focus shifts from creation to optimization, building upon the authority the site already has.Celese Williams adds a critical counterpoint, emphasizing that industry competition is the ultimate "X factor" that can heavily influence any projected timeline. A business in a low-competition niche may see results faster, while one in a saturated market will face a longer road. From this high-level strategy, the focus shifts to the practical tactics of audience building across different platforms.[00:26:30] Community Q&A: Building a Social Media AudienceThis Q&A session addresses a common pain point for small businesses: how to efficiently build and maintain an audience across multiple social platforms without getting overwhelmed. The speakers offer a unified message centered on smart, focused distribution.Celese Williams' "Master a Few" Strategy:Trying to be on every platform is an unsustainable and difficult strategy.Businesses should focus on mastering the top 2-3 platforms where their target audience is most active and engaged.Dr. Fashion's "Smart Distribution" Method:She advocates for the "create once, distribute smartly" approach.This involves batch recording long-form content and using tools like repurpose.io to efficiently atomize and distribute it across various platforms, tailoring the hook for each audience.Favour Obasi-ike's "Ecosystem" Approach:He analyzes the importance of building a presence within a platform ecosystem like Meta (Facebook, Instagram, Threads, WhatsApp).He highlights the power of using long-form content, such as a podcast, as a source for dozens of micro-content pieces (clips, quotes, articles), which dramatically improves searchability and reach.[00:39:00] Case Study: The Power of Organic Keyword GrowthFavour Obasi-ike presents his own podcast as a powerful case study on the long-term value of consistent, high-quality content. He illustrates its organic keyword growth over just three months:Top 3 Keywords: Grew from 85 on October 13th to 198 in January.Top 10 Keywords: Grew from 91 on October 13th to 245 in January.Top 50 Keywords: Grew from 469 on October 13th to 1,196 in January.Top 100 Keywords: Grew from 238 on October 13th to 627 in January.This tangible growth demonstrates how a steady stream of relevant content creates a compounding interest effect on search visibility. The discussion on content distribution logically pivots back to a core SEO technical fix: the links that tie all that content together.[00:41:10] SEO Fix #2: Web Links - The Pathways to ProfitabilityLinks are the nervous system of a website, creating pathways that guide both users and search engines to valuable content. They are the currency of the internet, signaling authority and relevance.Favour Obasi-ike outlines a simple yet powerful three-step strategy for link building:Identify Core Products/Services: Begin with a clear understanding of what you sell. This focus will guide your keyword and content strategy.Embed Keywords in URLs: Create descriptive, keyword-rich URLs for every page (e.g., velvet.com/red-velvet-cookies). Avoid using "stop words" (like for, the, a), as they add no contextual value for search engines and make URLs longer and less focused.Match Social Posts to Website Links: Implement a *"1-to-1 match"* strategy. For every social media post you create, ensure there is a corresponding article or landing page on your own website. This ensures you are building authority for your domain, not just for the social media platform.Celese Williams enthusiastically endorses this approach, noting that SEO agencies charge clients $1,000 on the low end, up to $20,000-$30,000 on the high end for this exact strategy. However, a perfectly linked site is useless if it's too slow to load. This brings us to the third critical fix: optimizing for pure speed, a non-negotiable factor for both user retention and rankings.[00:52:15] SEO Fix #3: Site Speed - Winning the Race for AttentionIn 2026, website speed is a make-or-break SEO factor. A slow website directly harms user experience, increases bounce rates, kills conversions, and leads to lower search rankings. Google prioritizes sites that provide a fast, seamless experience for its users.Key actions for improving site speed include:Identify Performance Bottlenecks: Use a tool like GTmetrix.com to analyze your website's performance and get a baseline score.Optimize Hosting: Invest in a high-performance hosting platform that can handle your traffic and content demands.Leverage a CDN: A Content Delivery Network (CDN) stores copies of your site in multiple geographic locations, serving content from the closest server to the user, which drastically improves loading times for a global audience.Compress Images: Use a tool like compressor.io to significantly reduce image file sizes without sacrificing visual quality. This is one of the most effective ways to boost speed.From the technical dimension of speed, the analysis moves to the equally important geographical aspect of location.[00:57:45] SEO Fix #4: Location - Dominating Your Local MarketSince the vast majority of online searches have local intent (e.g., "tacos near me"), it is strategically vital for businesses to clearly signal their service area to capture nearby customers. Location-based SEO is not just for brick-and-mortar stores; it's essential for any business serving a specific geographic region.Actionable strategies for location optimization include:Integrate Map Links: Embed Google Maps and Apple Maps links directly on your website to provide clear location signals and improve user experience.Connect to Google Business Profile: A complete, updated, and active Google Business Profile is the cornerstone of local SEO. Ensure it is linked directly to your main website.Focus on a Target Radius: Optimize your content and keywords for a specific 5-20 mile radius to serve the most relevant local audience and avoid competing on a national level unnecessarily.Celese Williams strongly reinforces this point, advising that local service-based businesses must "master their own backyard" before even considering expansion. This on-page focus on location provides a natural bridge to the final, technical step of integrating the site with search engines.[01:02:10] SEO Fix #5: Integrations & Setup - Connecting to the Digital EcosystemThe final critical fix involves technical integration. This is not just a one-time setup step but the official act of submitting your website to search engines, ensuring your content gets seen, crawled, and indexed in a timely manner.The essential integration process includes:Connect to Google Search Console: This is the primary and non-negotiable step for submitting your site to Google, monitoring performance, and identifying technical issues.Submit Your Sitemap: A sitemap (sitemap.xml) is a file that lists all the important pages on your website. Submitting it through Search Console is like handing Google a complete directory, ensuring it knows what to crawl.Integrate with Microsoft Bing: By importing your Google Search Console profile directly into Bing Webmaster Tools, you can easily gain visibility on the world's second-largest search engine.[01:06:15] The "Fast Pass" Technique: Manual IndexingRyan Dennis and Celese Williams highlight a powerful tactic for new content. By manually requesting indexing for a new page in Google Search Console, you can effectively get a "fast pass" that prompts Google to crawl it within hours or a day, rather than waiting weeks for an organic crawl. Favour Obasi-ike adds a key detail: Google allows a daily quota of 10 manual indexing requests per website. This tactical discussion sets up the final Q&A, shifting from established SEO practices to the emerging influence of AI.[01:08:30] Community Q&A: The Role of AI in Content CreationThe episode concludes with a forward-looking discussion on a pressing question for 2026: is using AI for content creation a viable SEO strategy or a potential pitfall? The consensus is that AI is a tool, not a replacement for human expertise and authenticity.The speakers offer nuanced perspectives:Favour Obasi-ike's "Personalized AI" Stance: AI-generated content is only effective when deeply infused with human elements: brand tone, personal stories, case studies, and unique media. AI should be used for leverage, but the final product must align with Google's quality principles.Celese Williams' "Cautious Tester" Approach: She advises that businesses with strong SEO have more to lose and should be wary of AI, while those starting from scratch could test it. She raises a critical question about how AI aligns with Google's ranking systems. In response, Favour Obasi-ike highlights that Google updated its E-A-T framework to E-E-A-T, adding a new "E" for Experience. This update reinforces the need for human-led content, as AI cannot generate genuine, first-hand experience—a critical ranking factor in 2026.The ultimate takeaway is that AI is a powerful assistant, but it must be used to enhance—not replace—the unique experience, expertise, and emotion that only a human can provide.[01:19:00] Final Thoughts & How to ConnectFavour Obasi-ike wraps up the episode by reiterating the five critical SEO fixes that can transform a small business's digital presence. The primary call to action for listeners is to click the link in the show description to either book a direct consultation or access his comprehensive 12-hour training course, which is available with a 26% discount throughout January. He also recommends reading his recent article, "Is it worth hiring an SEO expert in 2026," also available via the link.Mentions & ResourcesPeople:Favour Obasi-ike (Host)Celese Williams (Guest Speaker)Dr. Fashion (Guest Speaker)Ryan Dennis (Guest Speaker)Tools & Platforms:Google Search Console: Google's free tool for monitoring website performance in search.Microsoft Bing Webmaster Tools: The equivalent of Search Console for the Bing search engine.GTmetrix.com: A website for testing and analyzing site speed and performance.Compressor.io: An online tool for reducing the file size of images.Repurpose.io: A tool for automating the distribution of content across multiple social platforms.SerpApi.com: A real-time SERP API to see what search results look like from any location.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the first episode of Torsion Talk in 2026. In this episode, Ryan Lucia breaks down the five most important things garage door and home service business owners need to know about Google Business Profile this year. With major platform changes, AI integration, and shifting search behavior, Google Business Profile matters more than ever, and Ryan shares the updates that aren't always making headlines but can directly impact rankings, lead flow, and suspensions.Ryan starts by sharing listener growth stats for Torsion Talk and thanking the audience for helping the podcast land in the top 15% on Spotify, with massive audience growth year over year. He also gives updates on growth inside GDU, rising lead volume at Markinuity, and why he believes confidence is starting to return as interest rates drop and construction activity begins to rebound. Ryan explains his decision to move out of day-to-day operations at Aaron Overhead Doors, focus on sales and content creation, and hire a Director of Operations to help take the company to the next level.The episode then dives into Google Business Profile strategy for 2026, including why having a physical commercial location or hybrid setup is still critical, how Google favors these profiles, and why they're less likely to be suspended. Ryan explains the importance of choosing the right GBP categories, especially newer ones that many garage door companies still aren't using correctly. He also covers Google's expanding AI-powered pricing feature, what it means for call handling, why CSRs must be trained to give pricing confidently, and why 2026 is the year pricing belongs on your website.Ryan shares hard-earned insights on multi-location Google Business Profiles, why suspensions are happening more often, and how landing pages, phone number consistency, and homepage optimization directly affect GBP performance. He also discusses naming strategies, keyword considerations, and how Google's updated guidelines may change what's allowed moving forward. To wrap up, Ryan highlights recent Google Business Profile guideline updates around links, business names, content clarity, and suspensions, and explains why these changes could significantly impact companies running multiple locations.Ryan closes by encouraging listeners to stay proactive, get educated, and prepare now for where Google is headed next. If you need help with Google Business Profile, marketing strategy, or growth in 2026, he shares where to get support and invites listeners to stay connected as more updates roll out throughout the year.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsJohn Mueller from Google responds to questions on if Schema helps with LLMs and Google.How does using the same number for two GBP locations differ from a franchise using a 1-800 number?Is LinkedIn good for marketing?Should I use keywords in my company name?How do I add a WhatsApp number to my GBP?What type of photos should I use for an insurance agency?Has the AI calling to check prices feature been tested yet?Can you target private Facebook groups with Facebook Ads?Is it bad to spam keywords in company names in the Home Renovation trade?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Happy New Year — and welcome to 2026.We're kicking things off with practical, tactical visibility strategies for brick-and-mortar business owners who want to be found first in a world that's changing fast.People aren't just searching on Google anymore. They're using tools like ChatGPT and other AI-powered platforms to find the best businesses in their area. And here's the truth: those tools pull information from what already exists online.That means your Google Business Profile, your website, and your social media channels still matter — a lot.In this episode of Brick and Mortar Visibility, we're focusing on one of the most powerful tools you can use right now: video.Video keeps people on your social platforms longer, builds trust faster, and helps algorithms push your business further — which ultimately helps AI tools recognize your brand as relevant and credible.I'm breaking down four simple ways to use video strategically so:People stay on your channels longerYour brand builds authority and familiarityYour visibility compounds instead of stallsAnd your business shows up when people are actively searchingIf you want your business found first in 2026, this episode will help you understand why video matters — and how to use it without overthinking it.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

In this episode of the Private Practice Elevation Podcast, you'll discover how the evolving world of SEO and AI is changing the way therapy practices grow online.  Daniel Fava sits down with Chris Morin of Moonraker AI to explore actionable SEO strategies, the future of search, and how to prepare your private practice website for the age of AI-powered discovery. Therapists are often overwhelmed by conflicting SEO advice and unsure how to adapt to the fast-changing world of online search.  Many feel stuck using outdated tactics or relying on blog content that takes too long to approve and publish. This episode demystifies what's working now in SEO and how therapists can keep their websites relevant, visible, and converting. You might think blog posts are the backbone of a strong SEO strategy.  But Chris and Daniel discuss why blog content may no longer be the best place to focus your energy, and what to prioritize instead to rank higher and connect with your ideal clients. Today Daniel is talking with Chris Morin, the founder of Moonraker AI, an SEO agency that helps therapists build visibility and client trust through smart, user-focused online strategies.  Chris brings years of experience, a personal connection to mental health work, and a wealth of insight into the future of search. This Episode Answers… 1. What are the most important elements of modern SEO for therapy websites? Chris breaks down the pillars of effective SEO today: fast, secure websites; clear site structure with specialty, modality, and location pages; and a focus on relevance over keyword stuffing. He explains how Google rewards clarity and penalizes outdated tactics. 2. How is AI changing the way people find therapists online? AI-generated answers and voice search are reshaping how people search for help. Chris explains how modular, conversational content (like expanded FAQs) can help your website appear in AI-generated results, even if you're not on page one of Google. 3. Should therapists still prioritize blogging for SEO? Not necessarily. Both Daniel and Chris talk about why blog posts aren't the silver bullet they used to be, and how homepage optimization, clear service pages, and press mentions can have a greater impact on SEO and conversion. Other Key Takeaways: Clear, structured content is essential: one service per page, with a focused keyword. Over-optimized pages may now hurt your rankings. Aligning your website with your Google Business Profile is more important than ever. Apple Maps and Bing Places are critical for visibility (not just Google Maps). Press releases and consistent citations build trust with search engines. AI chatbots (like Moonraker's Engage) may soon replace contact forms, boosting conversion. Therapists must embrace a conversational, user-centered tone online to connect and convert.   Links mentioned in this episode: Moonraker Website Get an SEO Assessment for your website   Watch The Video:   This Episode Is Brought To You By: RevKey specializes in Google Ads management for therapists, expertly connecting you with your ideal clients. They focus on getting quality referrals that keep your team busy and your practice growing.   Visit RevKey.com/podcasts for a free Google Ads consultation       Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.   Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About Chris Moran   Before marketing, I was a massage therapist for over 15 years, providing chair massage to local businesses. That work connected me to countless wellness providers and I had the opportunity to experience firsthand their deep desire to be of service in a world that desperately needs healing.   I also witnessed how so many amazing practitioners struggle to connect with the clients who need their services the most. A highly intuitive group, many feel that digital marketing is overwhelming, causing them to avoid the necessary steps to establish an online presence.   My goal is to help therapists and wellness providers boost their online visibility and connect with their ideal clients so they can build the practice of their dreams.   About Daniel Fava Daniel Fava is the owner and founder of  Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.    Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he's not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.  

Alley Kat Signs & Marketing is a recognized, award-winning leader in Victoria, BC.A heart-on-sleeve founder story: bursting appendix → career crossroads → remortgaging the house to buy a sign shop in 2009. John shares how a family business in Victoria grew from vinyl and vehicle wraps to “signs + marketing,” and why Google Business Profiles should still be a business owners top priority, especially in the AI age.Connect with JohnIG → @alleykatsignsWebsite → https://www.alleykatsigns.comOur amazing sponsors:PHMX – Progressive Health ManagementStem cell and quantum healing therapies for visionary wellness.IG: @stemcelldawneMindfulMEDSPremium mushroom blends for focus, mood, and connection. Try Social Spark co-created by Kid Carson.(use promo code: KIDCARSON to save 15% off any product in the shop)IG: @mindfulmeds_caWebsite: https://mindfulmeds.ioLee's Oil – Cancer TreatmentKnow someone with a cancer diagnosis? Listen to EP 171 and discover Lee's Oil.Website: https://kidcarson.com/leesoilConscious LabA space for entrepreneurs, and studio home of The Kid Carson Show in downtown Vancouver.IG: @consciouslabThe Soundmoney WalletBuy, hold, or liquidate physical gold and silver instantly.Website: https://kidcarson.com/GOLD

It's the last week of December of 2025!  And while many of us are resting, traveling, or spending time with family, our minds are quietly turning toward what's next.In this short and practical solo episode, I'm sharing a few important reminders and tools to help brick-and-mortar business owners step into 2026 with clarity instead of overwhelm.We cover:A timely Google Business Profile PSA (and why it matters more than you think)Why most business owners can't see the visibility gaps costing them customersMy $39 Website + Social Media Audit and how it helps you see your business through a customer's eyesAnd the One-Sheet Planning Tool I use every year to map quarterly goals, build systems, and stay focusedI also walk you through how I use this one-page plan with my team, how it supports SOPs, reviews, and leadership decisions — and why small, intentional changes compound over time.If you're looking for a calm, clear way to plan for 2026 without pressure, this episode is for you.DM me “ONE SHEET” on Instagram or LinkedIn and I'll send you the template I use or click here! Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

Google's suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic's profile accurate and patient-ready.

In this “Best of 2025” highlight from the Simple and Smart SEO Show, we revisit one of our top-performing episodes featuring local SEO expert Darren Shaw. Darren breaks down the critical mistake many local businesses make with their websites—and how to fix it using individual service pages. If you're relying on a single "Services" page or even worse—a one-page website—this episode is a must-listen. Learn how your website becomes the database that powers your Google Business Profile, and how to fully optimize it for maximum local search visibility.

In this episode of Founder Talk, I sit down with Mark Bealin, SEO Expert and founder of SearchLab, to unpack what it really takes for businesses to get found today, across Google, local search, and the rapidly changing world of AI-powered discovery. This is not a surface-level SEO conversation. Our conversation breaks down how search has evolved, why many founders are unknowingly invisible online, and what actually matters now if you want customers to find you instead of your competitors.Mark shares hard-earned lessons from building companies through multiple search eras, from the early days of Google to today's AI-driven answer engines. We also dig into why chasing hacks is a losing game, how customer obsession directly impacts rankings and revenue, and why reputation, trust, and fundamentals matter more than ever in a world of zero-click searches and AI summaries.We also go deep on the practical side. Local search, Google Business Profiles, reviews, content strategy, and how founders should think differently about SEO as a long-term business asset, not a marketing trick. Along the way, Mark connects search strategy to leadership, focus, and building a company that can adapt as technology keeps changing.You'll learn:✅ Why most founders misunderstand how customers actually find businesses today✅ What matters more than rankings in a world of AI answers and zero-click search✅ How reputation and customer obsession directly impact growth and visibility✅ Why chasing SEO “hacks” hurts long-term performance and trust✅ How to future-proof your business as search and AI continue to evolveIf you are a founder or business owner trying to grow demand, win trust, and stay relevant as search shifts under your feet, this conversation will reshape how you think about being discovered.Connect with Mark Bealin Guest LinkedIn: https://www.linkedin.com/in/markbealin/Guest Website: https://searchlabdigital.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Head to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/Timecodes00:00 Introduction and Welcome00:08 The Evolution of SEO01:39 Local SEO Explained02:27 Paid vs. Organic Search03:52 Importance of Google Business Profiles05:41 The Shift from Traditional to Digital Marketing15:15 The Role of Reviews in SEO22:01 AI and the Future of Search33:32 The Innovator's Dilemma34:30 Google's Evolution and Challenges35:25 Content Strategies for AI and Traditional Search37:32 The Importance of Fresh and Relevant Content38:55 SEO Best Practices and Common Mistakes40:31 The Role of Video in SEO41:19 The Impact of Social Media on Search43:58 Google Business Profile and Zero Click Searches49:12 Balancing Work, Health, and Personal Life57:13 Future Goals and Business Strategies

The Bulletproof Dental Podcast Episode 420 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak GUEST: Darren Shaw DESCRIPTION In this episode, Peter Boulden and Dr. Craig Spodak welcome Dr. Darren Shaw, a leading expert in local SEO, to discuss the latest trends and strategies for optimizing local search for dental practices. They explore the importance of Google Business Profiles, the impact of reviews, and the emerging role of AI in search. Darren shares insights from the White Spark Local Search Ranking Factor Survey, emphasizing key factors that influence local rankings, including primary categories, proximity, and behavioral signals. The conversation also covers effective review strategies and the significance of diversifying review sources to enhance visibility in AI search. Listeners will gain valuable tips on how to improve their online presence and attract more patients through local search optimization. TAKEAWAYS Local search is crucial for dentists, focusing on Google Business Profile. Primary category selection significantly impacts local search rankings. Proximity to the searcher is a key factor in local search results. Reviews and their recency are critical for ranking in local search. Behavioral signals, such as clicks and engagement, influence rankings. AI search is emerging, but traditional SEO practices remain relevant. Diversifying review sources can enhance visibility in AI search. Regular updates to Google Business Profile are essential for engagement. Utilizing listicles can improve visibility in AI search results. White Spark offers comprehensive SEO services for dental practices. CHAPTERS 00:00 Introduction to Local SEO and Ranking Factors 03:17 Understanding Local Search vs. Traditional SEO 06:05 Key Takeaways from the 2026 Local Ranking Factors 09:15 The Importance of Google Business Profile Categories 12:06 Proximity and Its Impact on Local Search 15:05 The Role of Keywords in Business Names 17:52 Utilizing Additional Categories for Better Ranking 21:14 The Significance of Reviews in Local SEO 24:01 Effective Review Strategies for Dentists 27:03 Psychological Principles Behind Review Requests 28:28 The Psychology of Reviews 30:02 Incentivizing Reviews and Staff Engagement 31:37 The Evolution of SEO and Authenticity 32:56 The Impact of AI on Reviews and Rankings 34:47 Behavioral Signals and Google Business Profiles 40:49 AI Search and Its Implications for Dentists 49:13 White Spark's SEO Services for Dentists 53:21 Bulletproof Summit Code 54:08 Outro REFERENCES Bulletproof Summit Bulletproof Mastermind  

Unleash'd Strength Gym generates 15 times as many leads as the average fitness facility and sets eight times as many appointments. In this episode of “Run a Profitable Gym,” owner Joseph Strada reveals the tactics that produce 200 leads and 60 sales appointments per month.He walks through his marketing funnels, explaining how he earns leads through organic social media outreach, paid Meta ads and referral-driven events such as monthly pancake breakfasts.Each funnel includes a systemized, VA-driven follow-up process that turns interest into booked appointments instead of lost leads.Joseph also explains how he improved his online presence by auditing his website and optimizing his gym's Google Business Profile to boost SEO.Two-Brain teaches clients to build and operate four marketing funnels that produce high-value clients regularly. If you aren't turning leads into members, analyze your funnels and remove the clogs fast—a mentor can help. Use the link below to find out how to use the Prescriptive Model to close sales and get results for clients.Also linked below: “Help First” by Chris CooperLinksThe Prescriptive Model"Help First"Gym Owners UnitedBook a Call2:57 - Lead-generation strategies15:02 - Automations and hiring a VA22:15 - Optimizing show rates27:35 - Sales process and closing30:25 - Advice for gym owners

Send us a textGoogle's AI Mode and ChatGPT search are reshaping local discovery. This deep dive interview with Michel van Luijtelaar of GMBapi explains what's changing, how users behave inside AI results, and what local businesses must do now to stay visible and trusted.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle Maps Q&A going away to be replaced by AI Q&A.GBP review appeals delayed.Danny Sullivan and John Mueller from Google discuss how AI SEO is the same as regular SEO.Google releases feature that uses AI phone calls to check business prices. Google states the disappearing reviews bug has now been fixed.Google reviewer nicknames officially rolled out.Is it bad to use similar phone numbers for two different GBPs?Does having text on an image help with SEO?Does Google reject verification videos if there are faces in it?How do I get into the top rated businesses in Google's AI mode?Why is Google not showing the tools that allow me to edit inside Google Search? What should I do if I have a duplicate listing?If Google says reviews were removed for valid reasons, is it worth contesting it?Does Google AI use prices you set on your services for the “get a quote” feature?If you use AI to get prices, is it able to navigate a business's phone tree?What should I do if Google has denied reinstatement after the appeal and review process?How much is a GBP rank affected by how recent the latest reviews are?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Google's results are a scoreboard, and in 2026 the only way to win is to deliver what the current winners don't. We sat down with Ty from Everything Digital Marketing to unpack the strategies that reliably drive rankings and revenue right now—no fluff, no recycled tips. From intent-first research to experience-rich content, we break down how to choose battles AI can't win and how to turn your unique perspective into authority and clicks.We start by mapping the biggest shift: if AI can answer it fast, don't write it. Instead, chase queries that demand judgment, local nuance, or lived experience. Ty shares practical ways to evaluate a SERP before you draft, spot depth signals, and decide whether to publish, pivot, or pass. We dig into building trust with proof—expert bios, transparent methods, case studies—and why personality is not a nice-to-have but a differentiator that keeps readers engaged and coming back.Then we tear down persistent myths. One-size-fits-all advice fails because SEO is like fitness: the right plan depends on where you are and what you need. Ty outlines a simple testing cadence you can run on clusters of similar pages, how to read leading indicators without overreacting, and why he follows what Google rewards instead of what Google says. For local and professional services, we highlight the outsized impact of a complete Google Business Profile and rich service pages. For creators and publishers, we offer frameworks for turning generic listicles into decision-making guides, comparisons, and itineraries grounded in real experience.If you're ready to stop chasing trends and start shipping content that ranks because it's genuinely better, this conversation is your blueprint. Subscribe for more proven strategies, share this with a friend who needs a smarter SEO plan, and leave a review with the one tactic you'll test first.Read more HEREIf you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.Support the show

Wondering why your landscaping business gets buried in Google search results? Scott breaks down the most important ranking factors that actually move the needle, based on a new report from top local SEO experts.   If you've ever felt frustrated watching a competitor show up higher than you on Google, or seen your own rankings disappear overnight, this episode explains exactly why. The game has changed, and it all starts with your Google Business Profile—the single most important factor for getting found by local customers.   Scott walks through the surprising takeaways from the report, including why Google pushes your business down if you're listed as 'closed' during a search, why the recency of your reviews matters more than the total number, and how to properly fill out your 'Services' section to tell Google exactly which jobs you want. These are the simple, powerful tweaks that have the biggest impact on your visibility.   Welcome to The Million Dollar Landscaper Podcast w/ Scott Molchan, the landscaper-turned-coach who helps business owners stop spinning their wheels, build smart systems, and run a profitable company without burning out. On this podcast, you'll learn how to attract better customers, price your work for profit, and scale your business.  

Most employees talk about leaving the corporate world someday. Amber Goetz didn't just talk about it, she actually did it. Her path there was anything but typical. Before building her SEO agency, she spent years as a programmer, TV host, and stunt driver, racing cars and motorcycles for commercials and television. Later, she walked away from a secure marketing job to rebuild her own agency on her own terms. In this episode of Rising Tide Startups, Amber shares why the slow pace and red tape of corporate life finally pushed her back into entrepreneurship. She runs The Active Media, an SEO and web development agency that helps businesses jump from being buried in search results to showing up where customers actually click and call. She explains how AI tools like ChatGPT and Gemini have changed how people search, why keyword-based pricing no longer works, and how she now builds campaigns around effort, aggressiveness, and real outcomes.​ Amber talks about how local service businesses can win against bigger brands by treating their Google Business Profile like a true storefront, and why clear communication and strong boundaries with clients keep her business from feeling like a job again. She also shares what living in southern Utah has taught her about people who actually act on big ideas, and her dream of launching a podcast featuring her clients and writing a book to help women grow their authority online.   Key Takeaways: Get clear on what you do best. Naming your core skill and obsessing over it is the first step out of the golden handcuffs.​ Update how you price SEO. Flat keyword packages no longer match how people search, so build offers around time, intensity, and results.​ Let data lead your decisions. Test, measure, and adjust campaigns based on performance instead of guessing what should work.​ Treat Google Business Profile like your storefront. Local businesses that keep it active and complete can outrank much bigger companies.​ Protect your boundaries. Saying no to clients who ignore your time and process keeps entrepreneurship from feeling like another corporate job.​ Define your ideal client early. Knowing exactly who you want on the other end of the phone shapes your messaging, pricing, and red flags.  Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR   Connect with Amber: The Active Media: theactivemedia.com Goetz Go: goetzgo.com   Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors: Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2026! Podbrand Media - Have you ever considered starting your own podcast for your company or brand? Podbrandmedia.com can help. Affordable and effective in content creation and lead generation!  

Send us a textIn this episode of The Near Memo, Greg Sterling and Mike Blumenthal talk with Michel of GMB API about what new data reveals regarding review removals, fraud detection, incentivized reviews, and regional legal differences across Europe and the U.S.The conversation explores why reviews are increasingly central to AI-driven search experiences, how enforcement tools can unintentionally harm small businesses, and what this all means for trust, visibility, and competition in local search.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textTrust isn't a tagline; it's the feeling people get when every touchpoint tells the same story. We walk through a proven system to make your field presence and your online footprint mirror each other so social workers, adult children, and partners recognize you instantly and feel safe referring. From the first phone greeting to the About page photo, from a table at a senior fair to your Google Business cover image, consistency turns interest into action.We start with a clear message map: choose a core promise you can keep, name the evidence behind it, and adopt a voice that fits your market. Then we build the field brand kit—clean signage, a crisp elevator pitch for every team member, and a practical photo and B‑roll shot list that shows real care in action. Those authentic visuals power short videos and posts that outperform stock imagery because they're believable. Next, we tune the website to match brochures and colors, refresh team photos, and fix the Google Business Profile with a strong “From the business,” 24/7 hours, and owner-selected cover and logo images. That way no one who searches at 5:05 pm sees “Closed,” and no one meets a brand that looks different online than in person.We also dig into AI-era visibility. NAP consistency across directories improves local rankings, and fresh, statistics-rich content helps modern search models surface your pages more often. The proof pipeline makes trust measurable: trigger review requests right after positive interactions, curate the stories that echo your promise, and publish them across your site, social channels, newsletters, and print. Wrap it all in a 90-day brand sync plan—audit and clean, capture assets, launch processes—and track results with a CRM that stores brand assets, automates reviews, and reports on newsletter engagement. When offline reputation matches online data, brand-name searches rise, rankings improve, and referrals stick.If this playbook helps, follow the show, share it with a peer who needs a brand refresh, and leave a quick review telling us which tactic you'll implement first. Your feedback guides future deep dives and keeps the community learning together.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Most healthcare clinics focus on Google Business Profile and their website for local SEO, but there's another listing you might be ignoring that still makes a difference. Believe it or not, your Yellow Pages online listing continues to carry weight with search engines and can boost your clinic's visibility.In this episode, you'll learn why Yellow Pages hasn't faded into the past, how it helps strengthen your local SEO, and the simple steps to optimize your listing so it works in your favor.If you want a quick, low-effort way to get found by more patients, this episode shows you how.Episode webpage, blog, and show notes: https://propelyourcompany.com/yellow-pages-local-seo/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

In this episode of the Torsion Talk Podcast, Ryan Lucia tackles one of the biggest questions garage door and home service business owners are asking right now: what marketing strategies are actually working today? With constant changes in Google, AI, and paid media, Ryan breaks down why relying on SEO alone is no longer enough and what you should be doing instead to generate business right now.Ryan walks through five practical, affordable marketing tactics he's seeing work across his own companies and client accounts. He explains why emailing your existing customer database is one of the most overlooked revenue drivers and how a single email can generate dozens of jobs with almost no cost. He also dives into the power of organic video reels, especially on Instagram, and why authentic, engaging content builds trust and brand recognition even when not every viewer is in your service area.The conversation shifts to why press releases are making a comeback and how awards, acquisitions, and milestones can be leveraged for real visibility when done correctly. Ryan then covers the growing importance of Google Business Profile and why it has become more critical than ever. He explains Google's emerging AI-driven pricing features, what they mean for rankings, transparency, call handling, and why companies that aren't optimized for GBP may be left out entirely.Ryan also shares why pricing conversations are unavoidable, how Google is prioritizing availability and booking, and why your team must be trained to handle pricing questions confidently when customers—or AI—call in. He rounds out the episode with insights on Meta ads, including boosting organic posts, audience targeting, radius and income filters, and why localized campaigns continue to perform when set up correctly.Throughout the episode, Ryan emphasizes that none of these strategies require massive budgets, but they do require focus, consistency, and execution. He encourages business owners to go all-in on Google Business Profile, lean into video, revive proven strategies that are working again, and stop waiting on SEO alone to carry the load.Ryan closes with a reminder that when business feels slow, the opportunities are often already sitting in your database, your content, and your local visibility—if you're willing to act.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Send us a textThe ground rules for home care growth have changed, and the winners are already adapting. Families are asking AI for specific, local answers about costs, eligibility, and services—while discharge planners scramble to move patients home safely during winter surges. We brought our sales and digital teams together to map a single system that marries AI-ready websites with disciplined field execution, so you capture the January spike and build steady private pay growth all year.We start with discoverability: why AI overviews and long-form queries beat old-school blue links, and how structured data, service clusters, and fresh FAQs help you become the answer, not just a link. You'll hear practical tactics to make your Google Business Profile a true front door—real photos, weekly posts, seeded Q&A, and review responses that quietly reinforce local authority. Then we move into the referral engine: what SNF social workers actually need (speed, reliability, and clean communication), and how the overflow pitch gets you in the door when the “preferred” provider can't staff a Friday at five.From there, we focus on speed to care. A four-touch follow-up sequence—call within five minutes, text, email, next-day call—turns overwhelmed families into scheduled assessments. We share intake scripts that build trust in 10 seconds on the phone and 90 seconds in person, plus operational handoffs that turn starts into five-star reviews. Tie it all together with three 10-day sprints: upgrade service pages and schema, activate your GBP with consistent updates, and reset your follow-up so no lead leaks during the Q1 surge.Ready to align digital and field into one growth system? Listen, take the playbook, and put it to work. If this helped, subscribe, leave a review, and share it with a home care owner who needs a 2026 plan.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

If you're a brick-and-mortar business owner who avoids credit cards, feels unsure about financing, or worries about taking on debt — this episode is going to challenge (and empower) you in the best way.Today on the podcast, I'm joined by Gerri Detweiler, a nationally recognized credit and financing expert with nearly 30 years of experience helping business owners understand their options, protect their credit, and fund their growth wisely.In our conversation, we break down:The biggest myth about business credit that holds owners backThe true difference between personal credit vs. business creditWhen a business owner should stop relying only on personal creditWhere brick-and-mortar businesses most often make costly credit mistakes with leases, equipment, and hiringHow to determine if financing is a smart growth move — or a risky oneSurprising financing options many small business owners overlookAnd the systems every brick-and-mortar business should have in place before they ever need fundingWe also dive into the role of charge cards (business credit cards) in building strong business credit — even for owners who are afraid of debt — and how to use platforms like Nav to understand your credit profile and funding options before you ever apply.By the end of this episode, you'll walk away with: ✔ A clearer understanding of how business credit actually works ✔ More confidence around financing decisions ✔ And practical next steps to protect and strengthen your business financiallyIf you're building a local business and want long-term stability, this conversation is essential listening.A little about our guest: Gerri Detweiler is a nationally recognized credit and financing expert with nearly 30 years of experience. As a consultant for Nav, she develops programs and content to help small business owners build credit, track cash flow, and understand financing options. She has written six books and her work has appeared in Yahoo!, MSN Money, ABCNews.com, CBSNews.com, NBCNews.com, The Today Show, and more. Gerri has been interviewed for over 4,500 news stories, featured in The New York Times, USA Today, and Reader's Digest, and appeared on Fox Business, CNN, and other national programs. She is also a frequent speaker at business conferences, works closely with SCORE and Small Business Development Centers, and has testified before Congress as an advocate for credit protections.SOCIAL MEDIA LINKS:Website: www.gerridetweiler.com LinkedIn:https://www.linkedin.com/in/gerridetweiler Instagram:@navsmb Enjoy this episode and make sure you check out the referral page of my website to grab the all year long deals that they offer!Love today's podcast?

SEO for therapists isn't what it used to be. If you're still marketing your private practice like it's 2020, it's time to change things up! Your potential clients aren't just googling "therapist near me" anymore. They're asking ChatGPT, Gemini, Perplexity, and Google's AI to recommend someone. And if you're not showing up in those AI answers? You're basically invisible.For today's episode, I invited Chris Moren, founder of Monraker.Ai, an SEO agency for therapists, to tell us what's changed and what we need to do about it. We chat about why your Google Business Profile matters more than ever, how one therapist got 22 reviews and now ranks #1 in his entire city, and the biggest mistake solo practitioners make when they're thinking about scaling to a group practice.If you've been relying on "good vibes" and word-of-mouth to build your caseload, this conversation is going to shift how you think about marketing. Because doing great work nowadays is the bare minimum, not a visibility strategy. So if you want to fill your caseload faster, understanding SEO for therapists is no longer optional.More about Chris Moren:Chris Moren is the founder of Moonraker.AI, an SEO agency focused on helping therapists grow their visibility on google maps and AI platforms. Before marketing, Chris was a massage therapist for over 15 years, providing chair massage to local businesses. Chris' goal is to help therapists boost their online visibility and connect with their ideal clients so they can build the practice of their dreams.Topics covered on SEO for Therapists:Why good vibes and great therapy skills won't fill your caseload (and what actually will)AI platforms like ChatGPT are making traditional SEO for therapists almost irrelevantThe one therapist who got 22 Google reviews in 2 months and what happened nextChris's top SEO tips for therapists who want more visibility fastWhy your Psych Today profile matters even if you've literally never gotten a lead from itWhat are zero-click searches and why Google doesn't want anyone leaving their site anymoreThe FAQ hack that's "overpowered right now" for showing up in AI answersDifferent ways to prove to Google you're a real, credible therapy practice Connect with Chris:Website: moonraker.aiInstagram: @chris.goes.viralConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachFacebook group: Healing MoneyRelated episodes:

"Inspect your marketing the way you'd inspect a home—run diagnostics, don't guess." – Aaron Husak "Attitude is way more important than aptitude. One bad apple really can infect the whole company." – Aaron Husak In this episode of the Building HVAC Science podcast, Eric and Bill sit down with long-time friend and contractor-turned-marketing pro, Aaron Husak. Aaron traces his winding path from solar in the mid-2000s to building performance and BPI training, and then to founding Balanced Comfort in Fresno, CA. What started as a small HERS and energy-audit firm bootstrapped its way into insulation, HVAC, and weatherization, eventually landing on the Inc. 5000 list four times and scaling from $1.3M to over $12M in just a few years. Along the way, Aaron learned the complex realities of rapid growth: hiring quickly, depending on rebate programs, uncovering serious gaps in back-office accounting and HR, and navigating California's legal landscape. Things got especially rough when PG&E abruptly pulled a weatherization program that made up half of their revenue, right as Aaron was also dealing with the personal loss of both his parents. A rescue buyer ultimately acquired the company in early 2025, giving Aaron a hard-earned exit. From that experience, Aaron pulls out lessons for contractors who want to grow without blowing themselves up. He emphasizes perseverance, but also warns that good field tech screening doesn't automatically translate into good screening for accountants, HR, and support staff. He talks about the cost of keeping the wrong people too long, the importance of outside eyes on your books and compliance, and why attitude beats aptitude when building a healthy culture. He also calls out how easy it is to underestimate the impact of programs, receivables, and legal exposure—especially in states where "it doesn't matter if you're right, you still have to pay the attorney." Today, Aaron has pivoted into his next chapter with Sequoia GEO, a marketing firm focused on contractors and local service businesses, with a special emphasis on AI and "GEO" (Generative Engine Optimization). He explains why your Google Business Profile is the low-hanging fruit almost everyone neglects, how AI tools and devices like Plaud can turn field conversations into high-value website content, and why AI "likes structure" (bullets, lists, and real stories). The episode closes with practical advice: inspect your marketing like you would inspect a home, use affordable diagnostic tools to see what's really happening online, stay transparent with customers about recording and privacy, and treat expensive mistakes as lessons that tighten your processes for the future. Aaron's LinkedIn:https://www.linkedin.com/in/ahusak Aaron's Company: www.SequioaGEO.com Aaron's Blog: https://www.sequoiageo.com/blog/categories/google-business-profile   This episode was recorded in November 2025.  

In this power-packed episode of The Green Industry Podcast, host Paul Jamison breaks down the five essential online assets—Google Business Profile, Facebook Page, website, Instagram, and YouTube channel—that every lawn care and landscape business needs to dominate their local market and book more jobs on autopilot.

In this episode, I talk about the three big categories that determine whether you show up in Google search and in AI-generated search results. A lot of chiropractors are being told that Google is dead and AI is taking over. I wanted to clear that up, explain what's really going on, and help you understand what matters most for your online visibility. I also share a bit about how I help chiropractors through websites, local SEO, and my Next Step program. Some key points I touch on: • Google is still very much alive and heavily used. • AI hasn't replaced Google, and AI is now part of Google anyway. • The fundamentals of local SEO still matter for both Google and AI. • You don't need to panic or chase shiny AI tools to win in local search. Why AI Confusion Is Hurting Chiropractors Lately, I've been seeing more chiropractors reach out because someone told them AI is all that matters now. A lot of marketers are using AI buzzwords to sell products or services that chiropractors don't really understand. This episode is partly a response to that confusion and partly a way to protect chiropractors from being taken advantage of. A few important reminders: • People have not suddenly stopped using Google. • AI search is influenced by many of the same signals Google uses. • Anyone claiming to know the exact formula for AI ranking is probably exaggerating. • When someone is selling you something AI-related, slow down and ask questions. • Work with people you trust, not people who rely on hype. The Three Categories That Drive Local Search Everything you want to accomplish with local SEO falls into three buckets. These buckets determine whether you show up online and how well you rank compared to other chiropractors in your area. The three categories are: • Relevance • Prominence • Proximity Even AI-powered search uses these categories, just interpreted in different ways. Relevance: The Most Straightforward Ranking Factor Relevance is simply about matching what someone is searching for. If you want to show up when someone types chiropractor in your town, you need the word chiropractor and your town on your website and your Google Business Profile. Things I see chiropractors forget: • The word chiropractor doesn't appear anywhere on their homepage. • Their title tag doesn't say chiropractor. • Their meta description never mentions their city. • Their primary Google Business Profile category is incorrect. • They expect to rank for services they never list on their site. Other important notes about relevance: • You should target chiropractor, not just chiropractic. • You should list your town, service area, and secondary services clearly. • Structured data, metadata, and image tags reinforce relevance. • Stuffing near me into your site does nothing because Google already knows your location. Prominence: The Hardest and Most Important Category Prominence is your authority, your reputation, and your trust score online. Google uses many different signals to evaluate prominence. Things that influence prominence include: • Website traffic • Backlinks from relevant sources • Local citations • Your review count • The quality of your reviews • Your brand strength in the community • How often people search for your practice name • Time spent on your site and how users interact with it Examples I discuss: • Starbucks ranks instantly because its brand is deeply recognized by Google. • The Joint has built-in authority because it's a national franchise. • A solo chiropractor with one location has to build prominence from scratch. Why prominence takes the most effort: • It requires ongoing reviews. • It requires ongoing content and activity. • It requires consistency over time. • If you stop building prominence, someone else will pass you. This is why I tell chiropractors: • Never take your foot off the gas once you start ranking well. • If you're outpacing other chiropractors two or three to one in reviews, keep going. • Prominence slips when you stop feeding it. Proximity: The Factor You Can't Control Proximity is all about physical location. It determines your map ranking radius and plays a huge role in where you show up. What affects proximity: • Where your practice is physically located • How many chiropractors surround you • How tightly clustered your competition is • Whether you are near the geographic center of a city • Whether you're in a dense metro or a small rural town Examples I explain: • If you're the only chiropractor for miles, you'll rank easily. • If you're on the edge of town, you might rank better on one side than the other. • If you're surrounded by 100 chiropractors toward downtown, ranking there is harder. • If you stop working on SEO, someone who keeps building prominence can surpass you even if they're slightly farther away. Proximity is the least flexible category, but: • Relevance and prominence can help you extend your reach. • Strong prominence can help you compete even in dense markets. Why SEO Must Be Ongoing, Not Occasional I explain why local SEO isn't a two-month project. Google and AI reward consistency, not short bursts of effort. This is why: • You build trust slowly over time. • Someone else can outrank you if they keep working and you stop. • Google wants to see an ongoing pattern of value, activity, and credibility. • SEO is more like relationship-building than advertising. Stopping SEO is like stopping exercise. You don't lose everything the next day, but over time the results fade. A Warning About AI Scams and Hype I didn't plan to talk about this part, but it came up naturally because chiropractors are getting bombarded with AI pitches. The main points I share: • Be suspicious of companies selling AI as a miracle fix. • Just because something uses the word AI does not make it helpful. • Chiropractors often don't know enough about AI to judge whether a service is legit. • This makes the profession vulnerable to bad advice and overpriced products. • Ask questions, take your time, and only hire people with proven credibility. Final Thoughts At the end of the episode, I circle back to the core message. If you want to rank well in local SEO, whether on Google or the new AI-driven platforms, your success depends on relevance, prominence, and proximity. There is no secret. There are no shortcuts. The real strategy is doing the right things consistently over time. I also thank listeners, ask them to share the podcast, and remind them that reviews are always appreciated.   Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chris Lonergan of Footbridge Media reveals the exact marketing playbook—AI tools, Google Business Profile domination, and high-converting websites—that's turning everyday lawn care businesses into local lead machines and booking jobs on autopilot.

In today's episode of Brick and Mortar Visibility, I'm pulling back the curtain on a real Social Media + Website Audit I just completed for a business owner who grabbed my Black Friday audit offer, and what I uncovered might surprise you.Here's the truth: Most business owners aren't struggling with SEO because they're doing nothing… They're struggling because their website and social media platforms aren't connected clearly or strategically, and it's silently hurting their visibility.In this episode, I walk you through:Why your homepage needs to do more than look cuteWhat actually belongs above the fold for SEO and conversionsHow to structure your homepage so Google and humans understand what you doThe hidden SEO mistake happening in most website menusWhy being “creative” with page names can cost you trafficI also reference a powerful concept from my mentor Donald Miller:“Cute is not kind.”And I explain exactly how that showed up in this audit — and how we fixed it.If you've ever wondered:“Is my website actually helping my SEO?”“Is my social media hurting or helping my Google visibility?”“Do people immediately understand what I offer?”This episode is for you.