The 10 Minute Healthcare Marketing Podcast

Decorating Your Dental Office To Fit Client Needs In this podcast, we discuss the importance of dental office decor in creating a relaxing environment for patients and easing dental anxiety. We emphasize the need to consider factors such as patient comfort, color psychology, lighting, age-friendliness, artwork, accessibility, reception desk design, technology, ventilation, and indoor air quality when decorating a dental office.

A Guide to Choosing the Perfect Dentist Office Music A successful dental practice requires attention to detail, including the music played in the office. Music can have a calming effect on patients and mask unpleasant noises during treatment. Choosing the right music involves understanding your patient demographic and selecting genres such as classical, jazz, acoustic, instrumental covers of popular songs, or nature sounds and white noise. Volume control is essential, and legal considerations should be considered when playing copyrighted music. Streaming services like Spotify or Pandora can provide a curated playlist for your practice. Prioritizing the patient experience through a welcoming environment can help attract and retain patients. This episode discusses how to choose the right music for a dental office. It suggests partnering with a PRO like CloudCover, taking patient feedback and customization into consideration, providing individual headsets, and using seasonal and thematic music cautiously. The podcast emphasizes the importance of prioritizing patients' comfort and creating a pleasant atmosphere in the office.

This is the audio version of the blog post:   20 of the Most Effective Ways to Increase Productivity in a Dental Office

This is the audio version of the blog post: 5 Reasons Why You Need to Offer Perks in Your Dental Office   The 5 reasons include: 1. They improve patient retention 2. They offer comfort and entertainment for your patients 3. They create search marketing opportunities 4. They attract patients with money 5. They help you stand out from the crowd   Read the blog post: https://blog.titanwebagency.com/dental-office-amenities

This is the audio version of the blog post: Starting a Dental Practice: A Complete Step by Step Guide  

This is the audio version of the blog post: 20 Surefire Strategies to Increase Dental Case Acceptance

This is the audio version of the blog post: 14 Ways to Use PPC & SEO to Achieve a Higher Dental Marketing ROI

This is the audio version of the blog post: A Comparison of 15 Call Tracking Solutions for Dentists

This is the audio version of the blog post: Are Dental Membership Programs For You?

This is the audio version of the blog post: How to do Social Media the Right Way: Dental Edition

This is the audio version of the blog post: How to Increase the ROI of Your Dental PPC Campaigns

Audio version of the blog post: What You Say is Not As Important As What You Hear

This is the audio version of the blog post: 10 Proven Strategies to Get More Patient Referrals

This is the audio version of the blog post at: What is Pay Per Click Advertising? Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/156

This is the audio version of an old blog post called The 5 Worst Dental SEO Problems & How to Solve Them. The blog post has since been updated and is at: Understanding the SEO Process and the Most Common Problems Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/155

This is the audio version of the blog post at: Ten Dental Practice Management Software Systems Reviewed Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/154

This is the audio version of the blog post at: 5 Online Marketing Tips for Plastic Surgeons to Get More Patients Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/153

This is the audio version of an old blog post called: Getting Started With Inbound Marketing For Doctors Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/152

This is the audio version of an old blog post called: How to Make a Good Dental Online Marketing Campaign Great Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/151

This is the audio version of an blog post called: How Dentists Should Respond To Online Reviews? We've since updated the blog post and added additional content. You can read the entire post here: The Ultimate Guide to Review Management for Dentists Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/150

In this episode, Tyson talks about How Much Time Should You Spend on Social Media. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/149

This is the audio version of the blog post at: How Dentists Can Use YouTube To Get More Patients Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/148

This is the audio version of an old blog post called: How Can a Dentist Use Facebook Ads to Get More Patients? You can read the updated post here: How To Use Facebook To Grow Your Dental Practice Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/147

This is the audio version of the blog post at: How Can A Dentist Develop A Unique Selling Proposition? Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/146

This is the audio version of the blog post: Four Dental Implant Marketing Ideas You Can Implement Today Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/145

In this episode, Tyson talks about: 7 Reasons Cheap Dental SEO Doesn't Work Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/144

This is the audio version of the blog post at: Are Websites for Doctors Necessary? Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/143

This is the audio version of the blog post at: 9 Ways To Attract New Dental Patients On LinkedIn Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/142

This is the audio version of the blog post at: 21 Tips To A More Profitable Dental Practice Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/141

This is the audio version of the blog post at: 15 Ways to Increase the Effectiveness of Your Online Marketing Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/140

In this episode, Tyson talks about 14 Online Marketing Definitions Doctors Need To Know Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/139

This is the audio version of an old blog post called: 11 Questions a Doctor Needs to Ask Before Buying a Website Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/138

In this episode, Tyson talks about 10 Things to Cut from your healthcare marketing budget part II Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/137

This is the audio version of an old blog post called: 10 Questions You Need to Ask A Prospective Dental SEO Company Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/136

This is the audio version of the blog post at: Ten Dental Direct Mail Postcard Services Reviewed Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/135

This is the audio version of an old blog post called: 9 Ways to Make Your Dental Website Do It's Job Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/134

This is the audio version of an old blog post called: 9 Ways a Doctor Can Get More Visitors to Their Blog Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/133

This is the audio version of the blog post at: The Best Dental Online Marketing Strategies Ever? Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/132

This is the audio version of the blog post at: 8 Ways that I Create Content and You Can Too Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/131

This is the audio version of the blog post at: 7 Things to Consider Before Rebranding Your Medical Practice Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/130

This is the audio version of an old blog post called: 7 Signs You Need a New Website Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/129

This is the audio version of an old blog post called: 3 Ways to Show Customers You Care Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/128

This is the audio version of an old blog post called: 3 SEO Strategies to Improve Your Search Rankings Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/127

In this episode, Tyson discusses 3 SEO Mistakes You Dont Want to Make. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/126

In this episode, Tyson discusses 3 Dental Online Marketing Strategies That Can Grow Your Practice. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/125

In this episode, Tyson discusses 2 Ways Doctors Can Get More Patients Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/124

This is the audio version of the blog post at: 13 Ways Dentists Can Attract Patients Who Pay, Stay, And Refer Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/123

10 Ways to Increase Dental Case Acceptance Rate What was discussed? Quote of the day: “Whether you think you can or think you can't, you're right.” – Henry Ford To read this blog post, visit: 20 Simple Ways for Increasing Dental Case Acceptance Rate. Dental visits have been decreasing for years nationwide. In 2014, 52.3% of people said they visited the dentist every 6 months while more than 1 in 5 said they haven't visited the dentist in the last few years. There's still plenty you can do within your practice to increase the rate that patients accept their treatment plan. One: Optimize Treatment Presentations Treatment presentations are important in getting the patient to accept their treatment plan. If you won't be presenting the treatment plan, it's your job to ensure that whoever is presenting the treatment plan is good at it. Monitor their style, wording, and personality. How are the patients responding to the presentation? You have to be intentional about building rapport and trust in a short period of time. Patients need to visualize the impact that the treatment will have on their smile and their teeth at the end of the treatment. Be sure you or your staff cover all the important points: 1.    Procedure details 2.    Benefits of treatment 3.    Length of treatment 4.    Cost of treatment 5.    Payment options Two: Relate to the Patient Your presentation can be ineffective if you don't put in an effort to relate to the patient. They could view you as just another physician who doesn't really care about their well-being and is just trying to get as much out of them as possible. You want them to see you as a friend with dental experience. Hear out their objectives and find a non-patronizing way to address them. Patients who feel that they've been heard are more likely to trust you. Many people are looking for a reason to say no, be sure they don't! Three: Get Your Team Involved The dynamics of dental offices have changed in the recent years with nearly 1 million dental personnel employed in 2012. That's nearly a six fold increase since 1950! The personnel in your practice can have a huge impact on whether or not patients accept treatment. Train all of your employees to promote a caring environment where people feel safe and welcome. Make sure everyone is extremely friendly, personable, and proud of the work you do. Four: Schedule the Appointment Many practices can get a patient to accept the treatment plan, but lose them in the scheduling process. Be sure that the patient accepts the plan and schedules the appointment in the office. Don't let them go home and think over the reasons why they shouldn't go with the treatment plan. Follow up calls never have the same impact as the initial treatment presentation. Make sure the patient schedules the appointment the same day they accept the treatment. If they're adamant about thinking it over, make sure someone from your front desk calls and checks in with them in 24 hours. Five: Make Your Reminders Personal Nearly 80% of cellphone users use text messaging and 31% of people prefer text to phone calls. Text messaging and email appointment notifications are very convenient for patient, but can also be easily ignored which can reduce appointment attendance. If increasing patient acceptance rate is your main goal, don't rely solely on technology and the less personable approaches. Don't make text and email the default communication of choice for all patients, but do make it an option. Six: Help Patients Value Their Appointment Time Use verbiage to help them value their appointment time. Whether it's the person calling to book the appointment or calling to remind them about a previously booked appointment, make sure that the patient values their appointment time. Use reminders like “Please be sure to notify us in advance if you're unable to make your scheduled appointment as the doctor has many other patients who could benefit from that appointment time,” and “Please let us know if you'll be late to the appointment as the doctor has an appointment right after yours.” This form of communication puts it in the patient's head that your office isn't waiting on standby for them to show up at their convenience. You can either make them more serious about keeping the appointment or let them know they can cancel it in advance so that you can fill that slot with someone else. Seven: Set an End of Day Protocol Following up with patients who have unscheduled treatment is a great way to increase acceptance rate. Instead of relying on text messages and emails, set up an end of day protocol to reach out to these patients. Add something like, “Make 5 phone calls to people who have unscheduled treatments” to your staff's list of things to do at the end of the day so that you can be sure they're actively working towards increasing acceptance rate. Be sure to keep a schedule of when patients were contacted so that you can be sure that multiple staff members aren't contacting the same patient on the same day. Eight: Postponing Treatment Today's generation has better dental health, but less dental visits. This can also cause them to be uninformed about what happens when certain dental problems go untreated. They may not be aware of the serious dental health issues or that they could lose a tooth for not visiting the dentist. When your staff calls up patients with unscheduled treatments, be sure they bring up all the potential risks from not getting their dental health taken care of right away. This typically encourages patients to call back and schedule their treatment. Nine: Offer a Variety of Payment Options In 2014 nearly 20% of people said they were unsure or definitely didn't plan to visit the dentist in the next 12 months. The number one cause? Cost. Just because someone pulls up to your practice in a BMW doesn't mean they don't want to see financing options. Studies have shown that having outside financing options available increases dental visits by 62% and case acceptance rate by 282%. You can offer special discounts and payment options to encourage payment to say yes. Around 40% of patients don't have dental insurance, so anything you can do to make the payment options flexible will help. Ten: Learn from Your Rejections No matter what you do to improve your patient acceptance rate, you can't win them all. Whenever a patient rejects a case, try to learn what caused them to back away. If you're comfortable with the patient, ask them why they did not move forward with the treatment plan. Dig into hard numbers and keep track of any changes in your dental case acceptance rate over time. If you see any major increases or decreases, it's time to assess what you're doing right or wrong. If you need assistance with increasing your case acceptance rat, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/122 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

How Should You Respond to Online Reviews? What was discussed? Quote of the day: “Knowing is not enough; we must apply. Wishing is not enough we must do.” – Johann Wolfgang von Goethe Be sure to check out our previous episode on review management and our corresponding blog post on it. Having a presence on Google, Yelp, and Facebook is important, but can also be stressful if you receive negative reviews. Some people give great reviews and some people require you to go the extra mile just to get an okay review. We know from studies that people are trusting online reviews as much as the recommendation of a friend. It's important to get out there and proactively manage your reviews. Make sure you're also on some of the lesser-known sites such as Healthgrades, RateMDs, Vitals, and RealSelf. The first step to managing your reviews is knowing where they're posted. It's important to know where your reviews live and what sites you're being reviewed on so that you can manage them. You can also monitor your reviews through Google Alerts. Set these up and they'll alert you whenever your business name is mentioned online. How to Respond to Positive Reviews Follow these steps to respond to positive reviews in a professional and effective manner: 1.    Thank the patient 2.    Keep your response brief and professional 3.    Don't discuss any personal information 4.    Don't offer a free service as a thank you 5.    Don't ask anything of the reviewer 6.    Don't defend yourself from a minor criticism (this will make you look petty) Keep these steps in mind when responding to reviews and you can be confident that you're handling them correctly. People care about their body and absolutely care who will be taking care of them, which is why they read reviews in the first place. Responding to positive reviews using the above steps will help others understand the level of professionalism that your business brings to the table. How to Respond to Negative Reviews Follow these steps to respond to negative reviews in a professional and effective manner: 1.    Never respond when you're angry 2.    Don't discuss anything specific 3.    Don't respond at length or post multiple replies (this draws attention to the post) 4.    Don't respond at all to troll or spam comments Be sure to report any spam or troll comments to the website administrator. These will generally be reviewed and will be removed if they're found to be false or spam. When setting up your business on different review sites, follow these steps: 1.    Use a real photo of yourself (it humanizes you) 2.    Use the criticism that you get as ways that you can improve your practice 3.    Try to get patients who leave negative feedback back into your office so that you can resolve the issue. Take ownership and take care of them. 4.    Let your patients know how they can review you online 5.    Personally thank patients offline for leaving positive reviews 6.    Share positive reviews on your website and social media 7.    Follow the guidelines for responding or requesting reviews. Yelp has really strict guidelines where Google does not. Be sure you're on top of these guidelines. Managing your online reputation is incredibly important given how much people tend to trust online reviews. If you're interested in getting more reviews, learning about mistakes you can't afford to be making when it comes to your reviews, and learning more about the most effective strategy in getting positive reviews; be sure to pick up our free report on review management. If you need assistance with managing your online reputation, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/121 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

How Can Dentists Improve Their Google Local Presence What was discussed? Quote of the day: “Imagine your life is perfect in every respect, what would it look like?” – Brian Tracy Google Local, Google Maps, and Google My Business are the search results that show up in the form of a small map whenever you search for a place on Google. Improving your presence on that map is great since most people are drawn to those results due to the different look and placement of them on the search results page. How Google Determines Who is Displayed in These Results 1. Prominence Prominence refers to how well your office is known in the community and online. Sometimes you see places that have a small internet presence, but rank well on these results. Part of the reason for this is Google takes a lot of different factors into account, including how prominent that business is in the real world. Another determining factor in prominence is links that are coming to your website. When Google looks at these links they're taking into consideration both the amount of links to your site, who is linking to your site, and the quality of those links. Your rank in the organic search results (the search results below the map) can sometimes correlate with a good local map listing result. 2. Distance This is how Google determines the local map positions. If you're searching for a dentist in Phoenix, Google is going to look in Phoenix first. Typically, Google will look closer to where the searcher's IP address is. If you're a dentist in Scottsdale (outside of Phoenix), then you probably wouldn't show up for a search term using Phoenix. If there was only one dentist in Phoenix, then you'd probably show up in that even though you weren't in that city. For the vast majority of dentists, you need to be in the vicinity of where they're searching. 3. Relevance Google will try to understand your practice, who you are, and what you do. If you're a doctor that does a lot of cosmetics and Google sees that on your site, in your Google My Business listing, and in the different descriptions associated with your business, then the chances of you showing up for cosmetic queries are much higher than if you didn't mention it. How to Improve Your Google Map & Google Local Listings 1. Share Your Business Listing with Your Patients Let your patients know that you're on Google+ and other platforms and that they should follow you. When Google sees that people are following you and engaging with you, it's considered a good sign. 2. Create Raving Fans Have patients that are going to go out and be your advocate, people that are going to spread the good news about your brand. Make sure that they're aware of any referral programs you have, they're leaving reviews, and that they're talking about you whenever they can. This can help other people choose your business over anyone else. 3. Manage Your Reviews It's important to get reviews, but it's also important to respond to those reviews. Listen to Episode 84 where we talked about building an amazing online reputation. Responding to reviews that you get that are less than stellar shows patients that you care about everyone's experience and that you take feedback to improve your practice. 4. Keep Information Consistent This is important as far as your business name and phone number are concerned. If Google is scanning the web for your business and the phone number, website, and address are inconsistent across the different sites that you're listed on, that's a bad sign in Google's mind. They'll forego your listing for one that they can be confident is accurate and correct. When your name, address, and phone number (NAP) are consistent across all platforms, you'll be able to show up higher in the search results because Google will be more confident that the information they're providing to the searcher is accurate. 5. Be Visual Share photos! Many people are extremely visual learners and like to receive content visually more than in words. If you share photos on your Google My Business page and are continually updating them, this will show Google that you're active and are engaging. People will enjoy it and it'll improve your results. If Google sees a business that looks great, but doesn't engage with their followers – they'll go with the business that looks great and does engage with their followers. If you need assistance with improving your presence on Google My Business, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! titanwebagency.com/podcast/120 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson talks about 101 Creative Dental Marketing Ideas to Attract New Patients Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/119