The Personal Branding Podcast With Anna Vatuone

In today's episode, I'm sitting down with one of my former clients and dear friends, Ali Kates. Ali's mission is to teach individuals how to find the right healing methods to heal from their past hurts & limiting beliefs.  She believes that healing is highly individualized and unique. What works for one person might not work for another - and that is okay! She teaches individuals how to find what works for them in their life so they can become the best version of themselves. In this episode we discuss:Ali's journey with endometriosisEntrepreneurship and hustle cultureHow to create good content you're proud ofHow to know what you should post versus when taking a break from social media is betterHow rest, and listening to your body, is the ultimate superpowerSobriety and how it's impacted our businesses and social livesFollow Ali on Instagram!Visit Ali's personal website.

Ahhh consistency, the thing that everyone wants and no one seems to have ;) Except, I think we do. I think we are more consistent than we give ourselves credit for. Let's be kinder and more gentle with ourselves when it comes to accomplishing the goals we set for our lives. Let's look at consistency in a wider context. Instead of asking, “How consistent have I been this week?”  Try asking, “How consistent have I been this year?” Give ourselves grace when we fall short and s support one another when sharing the things in our lives we want to work on. In today's episode, I am talking about consistency: how I've managed to stay consistent with exercise, nutrition, and content creation for my personal brand. And how you can, too.Get a free week at Carr Workplaces: https://carrworkplaces.com/anna-vatuone/

In this episode, I sit down with Katrina Palanca, a former 1:1 client of mine. We talk about her journey to discovering herself outside of work; how she left her role at Twitch and accepted a VP position at her dream organization: The San Antonio Spurs. We also discuss “grinding”, leadership, and what she attributes her success to.Katrina says, “There is no reason this should've landed in my lap.” “I was creative about how I reached out to people and resourceful about the skills I proactively learned and added to my toolkit. I think this applies to any industry... if you want it enough, you can find a way to get there.”I share that I am highly impressed by Katrina's determination to ‘do the work.' After all, it takes immense courage to share your story, build a personal website, and put yourself out there. Katrina says, “I believe everyone knows what they can be good at and everyone knows what they want out of life. I think you know exactly what you want.”If you're unsure whether you're ready to do 'that thing', this may be your sign to stop saying sorry, believe in your greatness, and build your personal brand. The world needs to hear what you have to say.Visit: https://www.katrinapalanca.com/Socials: @katrinapalancaText NOTSORRY to 833-511-0915

There are four important habits you MUST develop if you want to build a successful personal brand and gain traction on social media. If you're already practicing them, I'm willing to bet that personal branding will come very naturally for you. If you aren't, there's good news: you've still got time. The catch is… you have to be self-aware enough to know which parts of yourself are weaker and underdeveloped.We all have blind spots. The most important thing you can do is be aware of them and make changes to improve yourself. Make no mistake, this is lifelong work. But it's lifelong work we can work on together…and hey, it really does help to be a part of a supportive community like Personal Brand Accelerator.We've heard it time and time again, “My PBA group is what helped me keep going even when I lacked confidence in myself.” Building your personal brand is more than just getting up and running. It takes a lot of hard work and emotional stamina to keep going. This is why we encourage you to lean on the PBA community for knowledge, wisdom, and the support you need to keep going. Without further ado….here are the four habits…HABIT #1: RADICAL SELF-ACCEPTANCEHABIT #2: UNSHAKEABLE SELF-CONFIDENCEHABIT #3: RELENTLESS SELF-DISCIPLINEHABIT #4: REAL SELFLESSNESSJoin the waitlist for Personal Brand AcceleratorGet a One Week Free Trial at Carr Workplaces

I struggled with depression a few months ago, and today I'm sharing how I got out of it. I also talk about dating without dating apps, and meeting someone interesting at Silent Disco. Also, I am going on a road trip tomorrow. I like this episode, it's a personal one. Enjoy!Join the waitlist for Personal Brand AcceleratorGet a One Week Free Trial at Carr Workplaces

This week I read a book called, ‘On Writing Well: The Classic Guide to Writing Nonfiction' by William Zinsser. It's the best book I've read all year. He says there are four principles of writing well: “Clarity, Simplicity, Brevity, and Humanity.” Whether you're writing your next email, blog post, or Instagram caption, here are four helpful rules to keep in mind.Put your name on the waitlist for Personal Brand Accelerator, enrollment opens in two weeks! Our signature framework will equip you with the knowledge and skills you need to build your personal brand and create highly-compelling content. Never again will you have to suffer from imposter syndrome or wonder what to post online. You are special. There is a reason you are here. You have something important to say, and others want to hear it.Get a One Week Free Trial at Carr Workplaces

To write well is one of the greatest challenges people face while building their personal brand. Everything you do for your personal brand involves the practice of writing; i.e, creating Instagram captions, voice over scripts, blog posts, emails, and most importantly, the copy on your personal website. If I had a nickel for every time I heard, “But Anna, I'm just not a good writer, can I hire someone to do it for me?” I would be a very wealthy woman and I still wouldn't hire anyone to do it for you. Here's why:The more you resist writing for your personal brand, the more difficult this process will be for you. Good writing takes you where you want to go. It helps you sell your products and services and attracts the right people and opportunities to your brand. Bottom line: when you write well, you speak well. And speaking well gives you a deeper sense of self-confidence and assurance needed to be successful online. So how does one write well even when they don't feel like it? How do you write copy that sounds like “you” and also positions you as the credible thought leader in your field? It starts with writing the copy for your personal website. This episode will teach you how.Get a One Week Free Trial at Carr Workplaces

What is a visual identity? We define it as a cohesive collection of graphical elements that are chosen intentionally to bring your personal brand to life. The purpose of a visual identity is to create an emotional impression on your audience and inform your Ideal Brand Adopter about the essence of who you are and the many different aspects of your personality and professional expertise.During the process of creating your visual identity, you will select a color palette, typography, and mood words to describe the way you want people to feel when they see your brand. In today's post, I'll teach you how to select your own color palette without knowing color theory or being a professional designer.https://www.annavatuone.com/https://personalbrandaccelerator.com/@annavatuone@personalbrandaccelerator

Perhaps you've been faced with the challenge of writing a personal brand statement. I know writing about yourself can be challenging, but take comfort in knowing this can be a relatively painless process if you approach it in the right way and with the right attitude.Step one, repeat after me, I am a good writer. You've got to believe it, baby. Believe it! Simply put, a personal brand statement is what you do. A personal mission statement is why your personal brand exists. What's the purpose of your brand? What are you trying to accomplish by having a personal brand and sharing your content with others? That's what a mission statement should address. Here's an example of my statements:Personal Brand Statement:“I teach entrepreneurs how to build their personal brand.”Personal Mission Statement:“To help entrepreneurs build authentic personal brands.”Personal Vision Statement:"That every entrepreneur would know who they are and live that truth out loud."Email me: hello@annavatuone.comLeave a review and tell us what you think about this podcast episode, we'd love to hear from you!

You might be afraid to build your personal brand for fear you aren't “expert” enough. Perhaps you  assume that a deep level of professional expertise is a prerequisite for creating content on social media. Without one, someone might mistake you for an influencer. Gasp! ;) Listen, I understand. You may have a story you want to share with others, but if you don't have any real level of professional expertise, is it pointless to build a personal brand? Absolutely not. Take heart in knowing you don't have to share educational content on social media to have a credible personal brand. Everyone has to start somewhere. If you're a person who wants to serve others, share what's true for you, and tap that creativity muscle, you will find immense joy and satisfaction from creating content consistently and engaging with an audience who is interested in who you are and what you do. It may just be easier than you think. Here's what to keep in mind while you discover your purpose and build your personal brand.https://www.annavatuone.com/https://personalbrandaccelerator.com/@annavatuone@personalbrandaccelerator

How do you know if you're truly ready to start building your brand? How can you be sure if this is the best use of your time and resources? It starts with these 4 things.

In this episode, I'm sharing how I built Personal Brand Accelerator and the real reason the program exists.

Welcome to Season 2 of the Personal Branding Podcast; not to mention, my life. In this episode, I reveal the *real* reason I left my home in CA to start a new life here in Boston, how to strengthen your intuition muscle, and grow more attuned with your inner-knowing.This podcast is sponsored by Carr Workplaces, flexible office space around the country for the productive professional. Follow us on social:@annavatuone@personalbrandingpodcast

Today's episode is all about moving forward. Have you ever thought about starting a business or pursuing one of your interests more seriously? It can be risky. Although when you're building something bigger than yourself, it's a risk that becomes tolerable.My guest today is Kristen Kurihara, she is the founder of the MoveForward Community, a space for fitness, health, and wellness professionals to come together to create community. Kristen started teaching yoga 15 years ago, and has worked in the retail world doing marketing and sales for companies like Abercrombie & Fitch, Lululemon, Pressed Juicery, and Carbon38. Her mission is to bring together talented women and create magic.Entrepreneurship is a rhythmical pattern of rising and falling, continual change, and the constant push for growth. Moving forward towards your vision is what gives our lives direction—whether you reach the destination is not what's matters. It's the deep joy and satisfaction of moving towards something. Having direction alone is valuable enough.Follow Kristen:moveforwardcommunity.cominstagram.com/moveforwardcommunityinstagram.com/kkholidayy

Phylis is the author of the book “Unmothered” Life With a Mom Who Couldn't Love Me, a story that walks readers through the journey of breaking generational dysfunction between mothers and daughters. She is also a coach specializing in speaking and writing. She loves to help women discover who they are in their personal testimony and branding.If you've ever thought about writing a book or sharing your personal story with the world, this episode is for you. We discuss:* How to write a book — what the process looks like from start to finish.* Three ways you can work with a publisher, and how to know what's right for you.* What to include in your book proposal * How to hold people's attention so they don't want to put your book down* How to become a better writer and stop procrastinating As always, this episode is sponsored by Personal Brand Accelerator, my 3-month signature program that teaches entrepreneurs how to discover their purpose, clarify their message, and communicate with confidence online.CONNECT WITH PHYLISWebsite: https://www.phylismantelli.com/All Social Media: @phylismantteli Be sure to check out Phylis's 4-week course called 'Memorable Memoirs'. This course helps you start the writing process and at the end, you will have a book proposal ready to pitch to publishers.Phylis and her team are currently taking sign-ups and the course is planned to launch on December 15th: check it out.

We are living in a time where honor and character are incredibly important. It's critical to confront who you are and what your values are. If you don't do this, it will grow increasingly difficult to connect with your audience in a way that is powerful and effective. A personal brand is a vehicle that moves you forward. The stronger your personal brand profile, the more trust you will instill in your audience. With this, it's key to consider how you are presenting yourself online. As technology continues to evolve, the majority of our social interactions will be framed in a digital context. Are you prepared? Is your business prepared?In today's episode, I'm sitting down with Maya Violet Normandi, founder of Maya Violet Design. Her studio handcrafts intentional branding, websites and graphic design for growing entrepreneurs that are driven by purpose. She is also one of the incredible entrepreneurs responsible for the development in PBA!In today's episode you'll learn:- How to create an authentic visual identity that represents your brand and aligns with your values. - Why it might be damaging to create an “ideal client profile” and what to consider instead. - How to select a gorgeous color palette for your personal brand- How to choose your brands typography and why some typefaces might work better for your brand than others. - How to make your website look like a designer created it. - How to setup your website like a Personal Brand Strategist organized it - How to create a streamlined navigation for your websiteHow to setup your website so it aligns with the objectives you have for your businessKeep up with Maya:https://www.mayavioletdesign.com/https://www.instagram.com/maya.violet.design/The Wisdom of the Ennneagream:https://www.amazon.com/Wisdom-Enneagram-Psychological-Spiritual-Personality/dp/0553378201

Hey everyone, welcome back to the Personal Branding Podcast where I interview industry experts and influencers who share small pearls of wisdom, actionable advice and spark a thought-provoking discussion on personal branding and entrepreneurship. You'll enjoy this podcast if you're a go-getter: a high-achiever who longs to go your own way and get paid for who you are, instead of just what you do.Today's episode is really important to me. I'm interviewing Drew Amoroso, Workday Strategist and Founder of DueCourse, (and also, I might add: one of my clients and close friends.) Drew is one of those people who has a passion and vibrancy for life that is contagious. He knows it's worth the effort it takes to be “the best that he can be.” An in doing so has inspired others to invest in themselves, improve their workday, and thus improve the quality of their lives.If you're the kind of person I think you are, you're going to love today's episode because we talk about:Why Drew left his $250k/yr salary and took the leap into Entrepreneurship.Why you have to take care of yourself, first--in order to serve others better. How to optimize your morning routine and improve the quality of your workday.How to choose your own thoughts and start your workday over at any time you need to.How to stop resisting and drop fully into the present moment.https://www.drewamoroso.com/https://www.instagram.com/drew.amoroso/https://www.linkedin.com/in/drewamoroso/https://twitter.com/drewamorosohttps://www.facebook.com/drew.amoroso

Get excited. Today's episode features Ashley Legg, a former news journalist for NBC affiliates and founder of Legg Day Fitness, a company that's helped hundreds of people reach their health goals. She recently spoke on the TEDx stage about facing fears, vulnerability, building meaningful relationships and seizing opportunities. And now, we've got her on @PBP spilling of of her best kept secrets.Do you have a story you want to share but don't know how?Do you want to turn your personal hardships into something meaningful?In this episode, Ashley and I discuss *why* sharing your personal life on social media is SO difficult, and how to move past those fears and show up confidently online. Key Takeaways from this Episode:*Learn how to speak powerfully on social media in way that generates interest and captures attention.*Gain practical tools for building confidence and ditching those feelings of imposter syndrome.*Discover the secrets behind sharing a powerful personal story and connecting deeply with your audience.*Perfect your message so you can hyper-attract ideal customers and say goodbye to those icky sales calls forever. Ashley's Ted Talk:https://www.leggday.com/speakingAshley's Gratitude Journal:https://amzn.to/3f4ULLhAshley's 5-Minute Journal:https://amzn.to/2WrIw31

This week on the Personal Branding Podcast I speak with, Dee Gautham, a Personal Trainer and Nutritionist based in San Francisco, California. She is the Founder and CEO of The Boss Body Revolution, an Online Personal Training and Nutrition Program studio that helps busy women build transform their bodies and build healthy habits for life.Do you want to learn how to become a highly-effective marketer? Dee is spilling all of her tricks of the trade in today's episode. We highlight the importance of working with a coach, how to grow and optimize your Instagram profile for radical growth, and how she's leveraged her own personal brand to drive traffic, community and engagement for her business. We also discuss why setting boundaries are one of the most important things you can do as an entrepreneur. Dee says, “Before you lead others, have to lead yourself.” The key to this game is learning how to be hyper self-aware—it's knowing what your mind and body need to remain healthy, productive, and effective.Remember, we LOVE feedback. Tell us what you thought of the episode by leaving a review below.

Today on Personal Branding Podcast we are welcoming Morgan Kennedy. Morgan is a travel wedding and portrait photographer based in the Bay Area of California. She specializes in authentic, bright, and natural photos by creating a fun and comfortable environment in front of the camera. She has been in business for 5 years and has a heart for helping other entrepreneurs elevate their brand through social media, sales and personal development. Morgan and I discuss how to build AND keep confidence through the abs and flows of entrepreneurship, how to combat loneliness in your business, and why you need constructive criticism in order to keep getting better and better. My favorite part of this episode is when Morgan discusses how to craft an amazing brand experience for your clients and customers. She really dives deep into how you can provide a white glove service that leaves people feeling dazzled and taken care of. Morgan reminds us, “People are buying you AND your product, not just your product."Get in touch with Morgan:@southwestphotosouthandwestphoto.com

Today on the Personal Branding Podcast we're welcoming, Jake Savage, a Sales Consultant who has knocked on over 100k doors as a door-to-door salesman. In this episode you're going to learn about some of the most prominent traits that all successful sales people have, how to find your key differentiators, how to handle the objections that get thrown your way, whether or not you should discount your services or put pricing on your website, and what you need to do well in order to sell on social media. This episode is jam-packed full of valuable information that will help you become more persuasive and overcome the fear of rejection.Enjoy!

Today I am bringing on the one and only Promise Tangemen, who, to be honest, is a total girl crush of mine. She's the founder and CEO of Go Live, a platform that enables you to launch your dream website using their easy-to-install Squarespace templates. Did you know that your website is one of your BIGGEST marketing tools? In this episode we talk about the one thing you need to remember when you're just starting out, why you need to be your company's biggest brand ambassador, and how being self-aware is one of the most important qualities that an entrepreneur can develop—both in business and in life. Promise tells me, “The reason I was able to build my credibility in such a short time frame just because I was focused on that one thing.” Do you know what your one thing is? Listen to the episode for some inspiration, and let us know what you thought by leaving a review and tagging @personalbrandingpodcast on your Instagram Stories. We'll share it, too!

Hey guys, today I'm welcoming Liam Eriksson on The Personal Branding Podcast. Liam Eriksson is the Co-Founder & CEO of GUY FOX, an indie cologne company based in San Francisco. He's originally from "The Roy," attended Harvard of the North (Sonoma State University), and Wikipedia's everything he eats. Being the CEO means he pretty much does everything from stressing about production delays to paying off the company credit card (yikes). Currently resides in San Francisco and somehow doesn't miss the sun.In this episode, Liam shares the story behind co-founding Guy Fox and his strategy for building an engaging brand. Oh, and why your Instagram needs to look good for people to take you and your business seriously. A man after my own heart… I think you'll like this episode. Be sure to let me know what you thought by leaving a review.

Today we are welcoming Terry Rice on The Personal Branding Podcast. Terry is a consultant and speaker based in Brooklyn NY. His professional experience includes client-facing roles at organizations including Facebook and Adobe. Today, he serves as a conduit to make these best practices available to a larger audience. As the Marketing Expert-in-Residence at Entrepreneur magazine, he provides need to know information as both a VIP contributor and through online workshopsIn this episode, Terry and I discuss how to use content marketing to keep a full pipeline of clients, how to position yourself as an industry expert, and the value and freedom of living in the "being" economy.

Today we are welcoming the first guest on The Personal Branding Podcast, Cynthia Johnson. Cynthia is a global entrepreneur, marketing professional, author, and keynote speaker. She is Co-Founder at Bell +Ivy, a marketing and PR firm in Santa Monica, CA, and Las Vegas, NV. Cynthia recently published her debut book, Platform: The Art and Science of Personal Branding. In this episode, Cynthia and I discuss the four elements of a personal brand: association, recognition, personal proof, and social proof. We also talk about how to network strategically and why you should be nominating yourself for more awards.

Introduction to the Personal Branding Podcast.