Podcasts about carbon38

What started as a holiday workaround turned into a nationwide tour that's touched hundreds of lives. In this behind-the-scenes episode, Lesley Logan and Brad Crowell share the unfiltered origin story of the OPC Tour. From cross-country van trips to pandemic pivots, their journey proves that big dreams are built on small, intentional steps. Tune in to hear how messy action, community love, and a little bit of stubbornness made it all possible.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:How a simple book tour idea inspired a cross-country Pilates tour.Their first cross-country drive and unexpected Instagram interest from fans.The rough logistics and lessons from their 2019 tour across 8 cities.How COVID-19 disrupted plans—and why they still bought a van anyway.The importance of staying persistent and evolving with each tour.Episode References/Links:OPC Summer Tour - https://opc.me/eventsBalanced Body - https://onlinepilatesclasses.com/memberships/perks If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/ Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/ Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Lesley Logan 0:00  Just try the smallest version of the idea out that has the intentionality of what you want. We wanted to bring the community together, and we wanted to get across the country. Lesley Logan 0:09  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 0:52  Welcome to the Be It Till You See It podcast with Brad as my guest. Brad Crowell 0:56  What? Who is here? Lesley Logan 0:57  Have we actually done it where you're my guest?Brad Crowell 1:00  Maybe. I mean, I've been on a couple of episodes where we've had, like, a group with some guests, but, like, has it just been you and I on them? Lesley Logan 1:07  But you're also, no, I don't think so. Brad Crowell 1:09  Maybe this is, I'm making a debut, people. Lesley Logan 1:11  All right, so here's the deal. We actually have to, like, do this as if I was introducing that episode, so that there can be an ad break. Brad Crowell 1:18  All right, go ahead. Lesley Logan 1:19  Hey guys. So today's episode is gonna be a little different, because, yes, as you heard, Brad's on the show, and we're gonna be talking a bit about the tour, and I thought it'd be really fun for us to actually take you back in the history of like, how the OPC tours started, why we do them, and just have some talk about the tour this week, because we're coming up on our eighth tour.Brad Crowell 1:40  I can't believe it's been eight. That's like mind blowing, actually. Lesley Logan 1:43  We're crazy people. Brad Crowell 1:44  Maybe a little bit, maybe just a little bit. Lesley Logan 1:46  Okay. So, Brad, do you remember when we did the first tour? Do you remember how the idea came to be?Brad Crowell 1:52  I do remember how the idea came to be. So you and I were in a coaching group, and there was another couple in the group who had written a book. They were very excited about this book, and they wanted to go around the cities and do a book tour launch slash hosting workshops while they were effectively selling their book. Lesley Logan 2:11  Yeah. And we were like, well, how can we go on a book tour? Because, I mean, yes, I have a book, but I didn't want to, like, go on a tour about the book. I was like, that doesn't really, I don't know if that's something I could do all the time. We're like, what if I, like, what, how can we go on a tour? And then, because you were a touring musician.Brad Crowell 2:25  Right, as soon as I, as soon as I heard them say that, and we started talking, I was like, we could just teach Pilates classes as we drive around on a tour. Like, hello. So obvious. Why did we not think of it before? Lesley Logan 2:37  The year, so we need to go back a year before that, Brad. So the only reason we actually thought we could do a tour in 2019 was because in 2018 I put my feet in the sand and said, I'm not flying home for the holidays. I'm not doing it. I love your family, but I can't do another flight. We've already done 150,000 miles of flying. I've been everywhere, and I hate flying at Christmas time. And also, for some reason, guys, LAX to Philly is almost impossible to find a nonstop flight. It's impossible to find a nonstop flight from Las Vegas to Philly, and so you have to fly red eyes, which is annoying because it's four and a half hours, not six hours, so you're not getting any sleep. And then you land there, and it's 11am somehow, and you're like, how?Brad Crowell 3:22  Yeah, you land at seven, by the time you get back to the house, it's 10:30, yeah, I mean, it's.Lesley Logan 3:26  Annoying. Brad Crowell 3:26  Not great. Lesley Logan 3:26  Anyways. Also, the last time we flew in 2017, I did finally fall asleep. And then, of course, the lights come on and they're like, is there a doctor on the plane? And I was just like, if they land this plane, if someone is not, of course, I want people to live. I'm not an asshole. But also I was finally asleep. So anyways, because we had done a cross-country tour. Brad Crowell 3:50  Trip. Lesley Logan 3:50  Trip, trip, in 2018. Brad Crowell 3:51  We just, we just rented a car, let's just go east, basically. And we didn't have an agenda other than we just had a couple of friends along the way that we were interested in seeing and saying hi to, and that was it. Lesley Logan 4:05  Just kind of based on, like, how many hours we thought, like, together we could drive. And, okay, that gets us here at night. And, oh, we have friends in St Louis. Okay, we can go here. So we have this tiny little car with the two dogs, and we drove. Brad Crowell 4:17  And we rented an SUV. But I was like, oh, you know, I don't need a, I don't need like a huge Tahoe or Chevy Suburban or anything. We could just get a regular SUV. It was so small, y'all. Lesley Logan 4:28  I don't know how they can call it an SUV. You guys, it was like, no, this is not an SUV. If you put a family of five in there, you couldn't have the groceries in the car, like it was so small. But anyways, it was just the two of us and the two dogs. And when we were on this trip, I was like, posting on Instagram, and this is before you really used Instagram for business, but I was posting like, oh, we're here. You know, I feel like, are you teaching here? And I was like, oh, people want us to teach here. I didn't know people would want your class on the holidays. So this had happened in 2018. Brad Crowell 4:56  That's right. Lesley Logan 4:57  Fast forward to October of 2019, and we are hearing this, and we're like, well, how can we do, so we had the, we knew.Brad Crowell 5:04  Kind of like had like I, like, we, we'd been prompted by our members from OPC, but that didn't actually turn into like we're going to do this tour thing next year, until this other couple was talking about their book launch, you're right. So, that was like, the second step to push us, if we're, like, to make it happen. Lesley Logan 5:21  Yeah and because we knew we could do the drive. Brad Crowell 5:22  Right, because we just done it the previous year, and we drove, you know, we drove both ways, you know, back and forth. Lesley Logan 5:28  Yeah. So we actually did the posters on the wall. I should have grabbed it for the visual, but we did, like, eight or nine cities, actually, we did on the very first we did Las Vegas. Brad Crowell 5:37  So that was 2019. Lesley Logan 5:39  We did Las Vegas, Denver, we did. Brad Crowell 5:43  Did we do St Louis? Lesley Logan 5:44  I don't know that we did St Louis. We did, no, we did Libertyville. So we did outside of Chicago, and then we did, like, some other ville, like, which was outside of Cleveland, but not Cleveland. Brad Crowell 5:55  Yeah, it was close to Cleveland, though. Lesley Logan 5:57  And then we did Lehigh Valley. Brad Crowell 6:00  Right, yeah, it was like, basically Bethlehem. Lesley Logan 6:03  And then we did Nashville, and then we did Atlanta. Brad Crowell 6:06  Oh, we did Nashville? Lesley Logan 6:07  Yeah. Brad Crowell 6:08  Oh. Lesley Logan 6:08  It was huge, like, 30 people, and that's why it's so, and people were like are you in Nashville, you guys are not, like, ever since then, not such a great follow up, you guys are not great. Love you. We want to go, trust me, we want to do Nashville. Um, then we did Atlanta, and then we did Austin, and then we did Phoenix. Brad Crowell 6:28  Geez, I don't even know how you remember these things. Lesley Logan 6:30  And then, I know, and then, and then, I don't know that we considered it part of the tour, although very much was. It was in January, we did Redlands, and then the world shut down. And then, so our first tour. Brad Crowell 6:46  We did Scottsdale. It was the last stop. Lesley Logan 6:48  Yeah, yeah, yeah. We did this really cool place in Scottsdale. Brad Crowell 6:51  Yeah. So I actually just pulled up the list. You nailed it, Vegas to Denver, to Chicago, which is Libertyville, to Cleveland, which is Strongsville, your second ville.Lesley Logan 6:58  I said it was another ville. Brad Crowell 6:59  I'm so impressed. Then Lehigh Valley, which is Bethlehem, and then Nashville, Austin and Scottsdale. Yeah. I am impressed. Lesley Logan 7:06  And then there was like, this little post tour stop in Redlands, which was not part of the tour. We added it in after the fact, but it was so fun. And it was like the true die hards, you know, the people who know the band before they make it to Coachella. It was like.Brad Crowell 7:20  Scottsdale was insane to me, that people even came out. It was like, negative 4 million degrees hot, and we had an outdoor venue. Lesley Logan 7:28  It was New Year's Eve. It was New Year's Eve at an outdoor venue. Brad Crowell 7:32  We literally had, like, it was, like, every three mats, there was a space heater, and everyone was like, oh my God, it's so cool. We're doing Pilates outside on January 1st. What are we doing? Lesley Logan 7:40  We all got warm enough, and it was super fun. And it was so great. Brad Crowell 7:44  It was so fun. Lesley Logan 7:45  It was sold out. It was such a great spot. And people, like, came from Canada, there, it was just like crazy. So, at any rate, it was so much fun, and we wanted new, we knew we want to do it again, but then, of course, the pandemic happened. But here's what got to happen, guys, so the pandemic happened, Brad and I still drove across the U.S., but we thought. Brad Crowell 8:01  I was just looking at the ticket sales, we had 133 tickets sold on that first tour.Lesley Logan 8:07  On the first tour, yeah. But we did that with a Tahoe, by the way. Brad Crowell 8:11  What, the second tour? After the first tour.Lesley Logan 8:15  No, no, we went to the Tahoe for the first tour. We went to the Tahoe. Brad Crowell 8:18  2019 yeah, you're right, yeah, because we knew that the tiny little SUV wasn't going to cut it, especially because we were bringing, like, stuff, and it was gonna be a little more of a robust tour. So we rented a Tahoe, and that was fine-ish, you know, it wasn't, it wasn't ideal, though, because, like, there was no real, yes, you could lay down on the back seat. We had this, the back, the middle seat was laid flat, but like, you know, it wasn't comfortable trying to sleep in the passenger seats sucks, like.Lesley Logan 8:45  Yeah, and also, you guys, we also, because we're going to places where we had clients, it wasn't necessarily places where we had friends, and so we were getting hotels. We had a hotel in Denver. We stayed in the financial district. Brad Crowell 8:57  Oh, I forgot we did. Lesley Logan 8:58  And then, in Libertyville we did stay at the host, like, basement, but Gaia had an accident. We're like, my God, we can't stay in people's houses, because Gaia's old. At any rate, it was really fun, and we, like, did it, but then with the pandemic, we obviously couldn't do it again. But what we did do during the year of 2020, was we actually bought the van, and because we knew we wanted a tour vehicle, and thank God we bought it, even though we weren't going on tour that year because they wanted to pay us what we paid for that van, like people were like, clamoring to get that van off our hands. But we got the van, you guys, we took it across the country in less than 48 hours. We drove from Las Vegas.Brad Crowell 9:34  That was 55 on the way home. Yep, 55 hours solid, from Philadelphia to Vegas. Lesley Logan 9:39  We, but on the way there, I don't think that van ever really stopped, because we tried to sleep in Vail on a mattress on the metal base of this cargo van. Brad Crowell 9:50  So okay, so here's what this looks like. We buy a cargo van. A cargo van is an empty box on wheels. Okay? And we bought the longest and the tallest, so it's 23 feet long, it's nine and change tall. And it's a big, it's a big, empty box. Lesley Logan 10:07  We've loaded it up. We have pictures of you and the empty box. Brad Crowell 10:09  The only thing that we did was throw things on the floor. There was nothing else in there. We literally had a mattress with six blankets on it, right? And then we had boxes and suitcases. Lesley Logan 10:21  Everything had to be tied on the walls. Brad Crowell 10:23  We took our, we took our, this is so fun, we raided our own laundry room because in the laundry room we have one of those wheelie situations where you could throw your dirty laundry, but then you could hang clean laundry up at the top. So I took that out of the laundry room, and I zip tied it to the wall of the van, bungee corded it to the wall of the van, and that became like, how did we store? How did we do our clothes, you know? So, like, that was our closet. Lesley Logan 10:49  It was crazy, because then we were driving back with all these boxes, I just felt like everything was gonna fly on us. Anyways, so, Erika Quest shout out to Erika Quest, she had a dream about us the night we were sleeping in Vail, because we're in the Walmart parking in Vail. So we pull into this Walmart parking lot in Vail, and I'm in the bed. Went into the six blankets. We got the three dogs. You're under the blankets. It's great. It's actually fine, because, like, we blasted the heat. Everything's fine. Brad Crowell 11:11  I mean, it was cold, like cold in your face, but it was like the mummy bags when you went camping as a kid. Lesley Logan 11:16  Yeah. So, so great. So anyways, we're halfway through the night, we're sleeping so good and then August stands up to turn around in the bed, and he basically just twists all the blankets off of us. And in that instant, you and I both were awake. Brad Crowell 11:29  I was so angry. Lesley Logan 11:29  And so angry and so cold. Brad Crowell 11:30  Because I had just gone to sleep. It was midnight when I pulled in, and then I was literally asleep for two hours, and then he pulled all the blankets off of all of us by twirling around. And I was so frustrated about it, and it was eight degrees out, and I was like, screw it, we're just gonna continue to drive to Denver.Lesley Logan 11:47  Erika Quest had a dream that night that we were cold. She had a dream that we were really cold. And I said, well, you don't have to worry, because Brad drove us to Denver, where it was a little bit warmer. Brad Crowell 11:56  It was 30 degrees in Denver, it was so much warmer. Lesley Logan 11:58  So much more tolerable to sleep in. At any rate, we, like, got across the country, and people are like, oh, I wish you were doing the tour. And it's like, yeah, well, it's COVID. It's very unsafe, we cannot do it. But we were able to plan how much driving is possible. What do we want to do, and how we want to do this. And then, we did in 2021.Brad Crowell 12:14  We suppose, oh, that was '21. Lesley Logan 12:17  Yeah. So then, 2021, we were vaccinated, we were ready. We planned this whole tour, but we planned a small one. It was actually, I don't think it was as big as our first one, because. Brad Crowell 12:28  No, it was only like. Lesley Logan 12:30  Seven cities or something like that, because we, we, I think our first stop was going to be Pennsylvania.Brad Crowell 12:34  It was Philly, New York, like, city, Atlanta, Miami, Dallas. We were talking about Providence, but we postponed it, so it was only five. Lesley Logan 12:45  It was really small. And we actually had to cancel Philly and New York City, because along the route, I was exposed to COVID. I didn't know that I had it. And thankfully, someone texted me, and everything was going crazy at the time that variant came up. So we still did the tour. It was quite small. The (inaudible) happened and. Brad Crowell 13:03  We have way more time at my parents house than we normally do.Lesley Logan 13:07  A lot of time it was super fun, but we knew we're like, like, we want these tours to be a thing. And I ought to share this with you, because when you're being it till you see it, way of doing things, this is how long goals can take. Brad Crowell 13:17  2018 was our first cross country drive. 2019 was the first tour, 2020 was canceled. 2021 was, was. Lesley Logan 13:25  Was already going to be a smaller tour, because of the pandemic. Brad Crowell 13:29  It was five stops max. Lesley Logan 13:31  And by the way, every stop we picked were like huge spaces that's why they were picked.Brad Crowell 13:35  Yeah, we actually picked large rooms. Lesley Logan 13:37  Huge spaces. The Philly one was like softball, baseball, indoor practice arena, it was like 3000 square feet.Brad Crowell 13:42  I think they only started vaccinating people a couple months prior. Lesley Logan 13:45  No, this summer we got vaccinated. Brad Crowell 13:47  It was the summer, yeah. Six months.Lesley Logan 13:49  Yeah, so, but there was the booster, and then there's the thing. Anyways, because it was the holidays, we wanted to be conscientious. We want to make sure people felt safe. So we're like, these studios are massive, and we're only filling half the spaces. So at any rate, we really kind of got sidelined on that first half of that tour, but we got to do it. We got to do the second half, and we got to do Miami, Atlanta and Dallas, but then we were able to meet up with Balanced Body in the march of the next year. We got to tell them what we were doing. Got to get them really excited, and that's when we actually got to actually start to make our tours even bigger and better and add the Summer Tour.Brad Crowell 14:25  So that was tour number four. Lesley Logan 14:27  Tour number four was our first Summer Tour.Brad Crowell 14:28  It was the first with Balanced Body. That was the first Summer Tour. And we've been telling Balanced Body about these tours from the beginning. Lesley Logan 14:35  October of 2019, I told them what we were doing, and Ken and Al were like, oh, can you put a Reformer in that van? Anyways, all this to say this was like years in the making. And we'll, and next episode, we'll actually go into a bit about, like, why we work with a sponsor, what our tours have like become because they are bigger. They used to be, like, two weeks long, eight cities, five cities, and then they became 14 and 18 and 22 and and now we're getting like, 800 people to come and some amazing things. Lesley Logan 15:05  I want to wrap this up with some, be it action items, because I think that that's what is really important. So you'll do some, Brad, I'll do some. We never get to do, but that's, this will buy me time, because I didn't prepare you for this. One of the best things I could say is take a note of when those little things go, oh, I want to do something like that, even if you're like, wow, that's crazy. Why would I even think of that idea? It's such a crazy idea. Pay attention to those crazy nudges and then make it something that's possible to do now, because a lot of people come with an idea, oh, I'm gonna go on a book tour and I'm gonna have sponsors, and have this, and have this. We literally had like, two prizes. We had no sponsors. Brad Crowell 15:44  Yeah, I think, I think you might have got called Toesox and, or, you know, like.Lesley Logan 15:48  Yeah, I called Toesox and Carbon38. Brad Crowell 15:50  And we just said, hey, can you give us some socks? That was the cool thing. We want to do a giveaway. Lesley Logan 15:55  We didn't have any paid sponsors. We didn't have local vendors coming through. We did not make anything bigger. Brad Crowell 16:01  We also didn't even know that that was what we should turn into. It was more like, initially, it was an excuse to not fly and drive across the country, and then it grew. And each tour became more complex. Lesley Logan 16:16  I think the Be It Action Item was like, don't over complicate something, just try the smallest version of the idea out that has the intentionality of what you want. We wanted to bring the community together, and we wanted to get across the country. And the original tours basically paid for the gas.Brad Crowell 16:32  Not even exaggerating, they paid for the gas. And the one hotel that we stayed at. Initially, that was the vision. It was literally like, how do we pay for gas? Oh, let's teach a class. Great. We made $200 on it, let's pay the gas.Lesley Logan 16:45  How do we make sure the holiday trip is a write off? Let's work a few to have, you, technically it's some work 50% of the trip, and then it's a write off. So make sure you talk to your accountant. But anyways, so my Be It Action Item is do the least complex version of the idea and see if you'd like it. Because each time we did the tour, we'd get from like Philly to Nashville in a night, that was insane we're like we're never doing that again. Lesley Logan 17:09  Like Texarkana or something weird. I remember that. Lesley Logan 17:11  Yes, and we've like 12 hours to get from Nashville to there. Brad Crowell 17:14  We drove 14 hours in one day. That was brutal. Lesley Logan 17:17  Yeah, that was brutal, because we had to teach so, so we learned from by making it not complex, we actually got to learn a lot more. That's really helped us. You'll hear about how the tours have changed. What's your Be It Action Item?Brad Crowell 17:28  Okay. So my Be It Action Item, with that, I was gonna say take messy action but I mean, that's, we're pretty famous for that. I think that persistency, you know, like we didn't know the studio owners that we were trying to teach at? It wasn't like we were calling our friends in random cities and being like, hey, can we teach there? We started just reaching out to people and saying here's what our idea is. Is this of interest to you? And it was because we were persistent that we even found a location. Because I remember it was like, No. It was like, oh, okay, all right. Well, I guess this is the wrong location. No problem. We'll find another. Because for us, we knew, okay, this is the right stop, you know, this is approximately when we would want to be stopping driving for the day, when we should be teaching somewhere near here. How do we find a spot? You know, and working backwards, there's some logic there. But also we still have to find the people. We still have to meet the people, and then we have to be creative with the marketing. I remember at first we were like, We don't know anybody in Libertyville, Ohio. How can we, you know, connect with people, or Strongsville, Ohio, sorry, yeah, you're right. And I remember we started using Instagram hashtags to just hunt down Pilates people in the area and just leave it in voice notes, like. Lesley Logan 18:45  That was very, we were very persistent. You're correct, very persistent. And then I think, just to tack onto that, and then we'll wrap this up, because we'll tell you more on the next episode, not being afraid of rejection. One of the things we had to do was, like, you're gonna have stops turn you away. Like, no, I don't want to do that. We had people go, why are you doing that? They were like, really sketchy about us. Brad Crowell 19:04  We just had it happen yesterday with our eighth tour coming up, where someone you know was like, actually, this is the wrong time of the year for my clients. So no, he's like, oh, okay. Lesley Logan 19:14  It's not personal,. All right, loves. Well, stay tuned for how these tours have gotten to be bigger and even better and better for you, and better for my sleep and all those things in our next episode. Until next time, Be It Till You See It. Brad Crowell 19:29  Bye for now. Lesley Logan 19:31  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 20:13  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 20:18  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 20:23  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 20:30  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 20:33  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

If you've ever struggled to stick with a morning routine or wondered if having one actually makes a difference, this episode is for you!

How do you start your morning?  Do you hit snooze multiple times or when you do wake up, do you start scrolling your phone (we all do it!) Research shows that your morning routine can set the tone for the rest of your day, and today we have a simple tiny habit that you can do in just 5 minutes after you wake up to ensure less stress, more energy and productivity throughout your day!  Let's chat with Lizzie Brown of the Yoga Wake Up App!Grab a free Yoga flow from me HERE!About Lizzie: Lizzie Brown is an entrepreneur specializing in mental wellness and consumer tech. Prior to co-founding award-winning Apple "App of the Day", Yoga Wake Up, she spent a decade developing emerging fitness and wellness brand and personalities, notably Carbon38 and Fabletics. YOGA WAKE UP APP  25% OFF A SUBSCRIPTION!***HABIT HACKS:-Get a free 7 day trial in the TRAINING FOR LIFE app!-Need 1:1 accountability for your habits?  Schedule a FREE DISCOVERY CALL to find out more!-CHECK OUT THE FREEBIE VAULT!: Access habit tools, self care checklist, ingredient meal tips, free workouts and more! JOIN THE FREE COMMUNITY!LET'S CONNECT:Connect with Emily:@emilynichols22www.emily-nichols.com Get your free 7 day trial in my habit based fitness app, TRAINING FOR LIFE!

Taking a few minutes for ourselves in the morning can make all the difference to getting our day off to a good start. In this episode, Lizzie Brown talks us through how we can avoid hitting the snooze button and get more out of our morning routine. Lizzie is an entrepreneur specializing in mental wellness and consumer tech, based in Southern California. Prior to co-founding award-winning Apple "App of the Day", Yoga Wake Up, she spent a decade developing PR campaign strategy for emerging fitness and wellness brand and personalities, notably Carbon38 and Fabletics. She holds a B.S. in Public Relations from the University of Florida and has extensive industry knowledge in publicity, entertainment marketing, and influencer marketing. In June, Lizzie graduated from UCLA Anderson School of Management with her executive MBA. Together with her husband, Lizzie has developed an app called Yoga Wake up which has a wide variety of stretches and meditations to suit not only mornings but any time of day, to encourage us to keep our blood circulating and our muscles moving. Listen in to hear about how the idea for the app came about and why it is so good for us to take some time for ourselves in the morning – even a few minutes makes a difference. Other Resources https://www.yogawakeup.com/ https://www.health.harvard.edu/staying-healthy/try-these-stretches-before-you-get-out-of-bed#:~:text=%22Stretching%20before%20getting%20out%20of,and%20day%2C%22%20says%20Dr https://www.mayoclinic.org/healthy-lifestyle/fitness/in-depth/stretching/art-20047931 https://www.health.harvard.edu/staying-healthy/the-importance-of-stretching https://www.health.harvard.edu/staying-healthy/yoga-benefits-beyond-the-mat#:~:text=Yoga%20develops%20inner%20awareness.,It's%20not%20about%20physical%20appearance. https://www.webmd.com/diet/health-benefits-peas Music composed by cascreativearts, copyright Lyn Sharkey Nutrition. www.lynsharkeynutrition.ie

This episode is brought to you by WAIR and Tidio. Today, we interviewed Caroline Gogolak, Founder and CEO of Saint Art. Saint Art is New Your Street Style for everyone.  This new form of American sportswear is easy, effortless, and luxe by addressing the cadence of our everyday. The collection reads as a juxtaposition - masculine and feminine, romantic and sporty. Highlights: * Her Gratitude Story * What she learned from ballet and how it helped shape the person she is today * Being obsessed with clothes and how they make you feel and look * She sets aside ballet, finds a new identity, and realizes that she loves to sell clothes * Faced with either an MBA or Entrepreneurship, she chose to found Carbon38, and what she learned  from that experience * Her time at SoulCycle: what she learned, such as how to focus on operations and managing a more significant business * Finding time during COVID to start thinking about ideas and deciding to jump back into entrepreneurship again with her newfound knowledge and, most importantly, jump back into fashion * The ethos of Saint Art and the new of American sportswear * What is the promise of the brand * How operational efficiencies allow Saint Art to compete on a fast fashion level but with much less risk and more sustainable * Review of designs and line * Advice for founders          Join Ramon Vela and Caroline Gogolak as we break down the inside story of Saint Art on The Story of a Brand. For more on Saint Art, visit: https://saintartnewyork.com/ Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today's Sponsors: WAIR - A Recommended Tool for Apparel Brands: https://www.getwair.com/ This sizing experience IS the difference for shoppers who find a brand that utilizes WAIR to communicate sizing for them. Now, with just a few simple questions, customers have an accurate recommendation based on their unique body shape to support them throughout their shopping session. The stats don't lie. Most brands will see an immediate increase in conversions upon installation. To provide this service to your shoppers, visit WAIR and request a demo. Tidio - Customer Success Tool for Shopify Brands: http://www.tidio.com/story My listeners can start using Tidio AI chatbots for free and upgrade at any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my unique link. SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link to receive the offer. 

This week on The Hamilton Review Podcast, we are very happy to welcome Jesse Draper to the show! Jesse Draper is a mother of 3 boys and founding partner of Halogen Ventures focused on early stage investing in consumer technology companies led by female and co-ed teams.  In this episode, Dr. Bob and Jesse discuss how she got into the venture capital industry and founded her company. They also discuss the types of women led companies that she focuses on, and much more. You won't want to miss this dynamic conversation!  Jesse Draper is a mother of 3 boys and founding partner of Halogen Ventures focused on early stage investing in consumer technology companies led by female and co-ed teams. Draper, the first solo female GP in Los Angeles is also a 4th generation venture capitalist, the creator and host of Emmy nominated television series, The Valley Girl Show, and host of the MOMumental Podcast. She is a fierce advocate for investing in women and the opportunity for using technology and innovation to solve some of the biggest issues facing women and families today. Among her 70+ portfolio companies, are the Skimm, Babylist, ThirdLove, HopSkipDrive, The Flex Company, Squad (acquired by Twitter), Eloquii (sold to Walmart) and This is L (sold to P&G). Selected as one of the top 10 early stage female investors by Business Insider, Draper was also listed by Marie Claire magazine as one of the ‘50 Most Connected Women in America', nominated by the NRF as a DealMakeHers, Variety's Holly's New Leaders, and Refinery29 30 Rising Stars.” Draper has been a contributor to Marie Claire, Forbes, and is a regular investor and tech personality showcased on Cheddar, CNBC, CNN. Following Jesse's viral Medium piece, Investing in Women Isn't a Fucking Charity, she's become a leading voice of women in technology. She proudly sits on the board of directors of Trust & Will, Carbon38, Preemadonna (creator of the Nailbot) and the non-profit board Bizworld and Project Glimmer. Draper supports the Parkinson's Institute and is very involved with growing UCLA's female entrepreneurship community. She and her team also created the ‘Halogen Fellowship in Venture Capital' to increase diversity and inclusion in the industry. How to contact Jesse Draper: Jesse Draper Instagram Halogen Ventures Instagram How to contact Dr. Bob: Dr. Bob on YouTube: https://www.youtube.com/channel/UChztMVtPCLJkiXvv7H5tpDQ Dr. Bob on Instagram: https://www.instagram.com/drroberthamilton/ Dr. Bob on Facebook: https://www.facebook.com/bob.hamilton

Meg Strachan launched jewelry brand Dorsey in November 2019 as a side project. Though she knew she eventually wanted to launch her own company, financially, it didn't seem possible. "My path to founder was not a leap, it was gradual. I call it a parallel path," Strachan said on the latest episode of the Glossy Podcast. Strachan had over 15 years of experience as a growth marketer at brands like Anine Bing, Carbon38 and Bandier. But when it came time to fundraise for Dorsey, she faced roadblocks. "I wasn't able to raise money prior to the brand having traction, which was fascinating for me, because I met with a lot of incredible VCs," Strachan said. "I was told, 'You have the exact resume of a founder we would invest into,' but all of them really told me, 'We don't really know the jewelry market.'" In September of 2019, Strachan joined sustainable activewear company Girlfriend Collective as the vp of growth across all channels. "I took on the role on a full-time consulting basis. I was [working] 9-to-5 with Girlfriend ... and I started to moonlight Dorsey at night and on weekends, essentially running the company when I wasn't doing my full-time job," Strachan said. Strachan's growth marketing and e-commerce experience helped Dorsey scale to become a seven-figure business in less than three years. Simultaneously, Girlfriend Collective saw 350% year-over-year growth during her tenure at the company. As Strachan transitioned into running her company full-time, growth and expansion through creative marketing and wholesale have been some of the most exciting areas of focus for her. "How I'm growing the business is certainly very different than most of the companies that I've worked for before," Strachan said.  

Dorsey CEO and founder Meg Strachan built her jewelry business by betting on classic vintage pieces at an accessible price. She started Dorsey two years ago and was its only employee for much of that time. She got the idea for the company while working as a vice president in the e-commerce space, where she had over 15 years of experience at places such as Goop, Anine Bing, and Carbon38. In this episode, Hillary and Meg discuss the business lessons Meg learned through her years in the ready-to-wear industry and how that informed her very successful solo project.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.Recorded live high about the Las Vegas sand in my Shoptalk #2022 pop-up recording studio; on this episode, I enjoy sitting down in person with fellow ReThink Retail top influencer and sought-after thought leader in the retail design and architecture space, Melissa Gonzalez. With a deep background rich in experience and varied across industries, Melissa has been helping retailers think through everything from pop-up retail to modern store design and integration of curb side and BOPIS for well over a decade. In a wide-ranging interview, we talk about the modern retail store's future, the metaverse's actual reality, and lessons learned from the conference stage at the Shoptalk event that brought us together. Thanks for tuning into this special episode of The Voice of Retail.  If you haven't already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast.  Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week! I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!  Have a safe week everyone!Learn more and sign up for the GELF LA event here:https://www.globalecommerceleadersforum.com/la2022/About MelissaMelissa Gonzalez is the founder of The Lionesque Group, an award winning firm of experiential retail strategists, designer and project managers, as well as a Principal and Shareholder in global architecture firm MG2 and author of The Pop-Up Paradigm: Building Human Connections in a Digital Age. Some of her clients to date include Amazon, Burrow, Brandless, Carbon38, Dormify, Marc Jacobs, M.Gemi, Nordstrom, and The RealReal. Melissa is a regular go-to expert in retail and experiential design, and is often featured in Forbes, Fortune, WSJ, Business Insider, Glossy, Digiday, Retail Touchpoints, WWD and on Cheddar and CBS News. She is the host of the Retail Refined podcast and a regular contributor to AW360. The work behind Melissa and her team has received notable award recognition from CLIO, Glossy, and New York Design Awards. She has also been recognized as one of LinkedIn's top 10 must-know writers and creators, Design: Retail's Top 10 Retail Design Influencers of the Year, Design: Retail's 40 under 40, and Innovator of the Year by Retail Touchpoints. Some of her representative media:How retailers are rethinking store experiences:https://nrf.com/blog/how-retailers-are-rethinking-store-experiencesTrendsetting online retailers putting the buzz back into brick and mortarhttp://www.cnbc.com/2016/12/20/trendsetting-online-retailers-putting-the-buzz-back-into-pop-up-shops.htmlAn Inside Look at the Pop-Up Retail Phenomenon:http://www.bloomberg.com/video/an-inside-look-at-the-pop-up-retail-phenomenon-1nZwFqJ0Ra~ZU3vgwGlkNg.htmlMeet the Innovators- How Pop-Ups Change the Retail Landscape:https://itunes.apple.com/us/podcast/meet-innovators-how-pop-ups/id868990410?mt=2About MichaelMichael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide.  Michael was recently added to ReThink Retail's prestigious Top 100 Global Retail Influencers for a second year in  2022. Michael is also the producer and host of a network of leading podcasts, including Canada's top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois.  Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms.   Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.

In this exciting episode, our very special guest is the amazing Jesse Draper. Jesse Draper is a founding partner of Halogen Ventures and focused on early stage investing in consumer technology companies led by female and co-ed teams. In this episode we discussed investing in women and the $3 Trillion business opportunity, that investing in women represents. Jesse Draper is a 4th generation venture capitalist as well as the creator and host of Emmy nominated television series, The Valley Girl Show. She is a fierce advocate for investing in women and the opportunity for using technology and innovation to solve some of the biggest issues facing women and families today. Among her 70+ portfolio companies, are the Skimm, Babylist, ThirdLove, HopSkipDrive, The Flex Company, Squad (acquired by Twitter), Eloquii (sold to Walmart) and This is L (sold to P&G). Selected as one of the top 10 early-stage female investors by Business Insider, Draper was also listed by Marie Claire magazine as one of the ‘50 Most Connected Women in America', nominated by the NRF as a DealMakeHers, Variety's Holly's New Leaders, and Refinery29 30 Rising Stars.” Draper has been a contributor to Marie Claire, Forbes, and is a regular investor and tech personality showcased on Cheddar, CNBC, CNN. Following Jesse's viral Medium piece, Investing in Women Isn't a Charity, she's become a leading voice of women in technology. Jesse proudly sits on the board of directors of Trust & Will, Carbon38, Preemadonna (creator of the Nailbot) and the non-profit board Bizworld and Project Glimmer. Draper supports the Parkinson's Institute and is very involved with growing UCLA's female entrepreneurship community. We discussed the importance of entrepreneurs knowing their personal financial identities, based on the Personal Financial Identities Quiz. Listen in to this exciting episode of the Holistic Wealth Podcast with special guest, Jesse Draper. Resources Used In This Episode: Holistic Wealth Expanded and Updated: 36 Life Lessons To Help You Recover From Disruption, Find Your Life Purpose and Achieve Financial Freedom. The Personal Financial Identities Framework & Quiz by Keisha Blair. What You'll Learn in This Episode: Jesse's amazing journey from actress & Star of the Emmy nominated TV Series, The Valley Girl TV Show to venture capitalist and how she amassed a portfolio of 70+ companies and growing. Jesse's viral article and how investing in women represents a $3 trillion dollar business opportunity. Jesse's thoughts on female entrepreneurs, especially women of colour, the barriers they face and how they can overcome these barriers to secure funding. Learn how entrepreneurs can secure more venture capital, balance growth and profitability, and scale their businesses. Learn how female entrepreneurs can gain the trust of venture capitalists, especially women of colour who are routinely overlooked for venture capital funding. Learn some tips and strategies to deal with your personal finances, and why it's important for entrepreneurs to know their personal financial identities. Jesse's personal financial identity (based on Keisha Blair's Personal Financial Identities Framework). --- Support this podcast: https://anchor.fm/keisha-blair/support

In The Room with Katie Warner Johnson This week on The Room Podcast, we are excited to share our conversation with Katie Warner Johnson, Founder and CEO of Carbon38. Carbon38 is one of the leading activewear e-commerce platforms, carrying brands like Beyond Yoga, Isabel Marant, Adidas by Stella McCartney and their own line. Katie's journey to disrupting the activewear industry started early on as a professional dancer from childhood and later, a Physique 57 fitness instructor. After years of being immersed in the health and fitness world, Katie realized that the sports bras and leggings that were being sold were just not meeting the needs of women. She decided to move to Los Angeles and build a business that provided fashion-forward activewear designed by women, for women. In this episode, Katie talks about the relationship between being a performer and an entrepreneur, serving the needs of her customer, The Boss, empowering women with women-led brands, and the future of activewear. Season 4 is sponsored by our friends at Silicon Valley Bank and Cooley.

Today Lesley is joined by Danielle Pascente, an established personal trainer in Los Angeles who has successfully transitioned her business from in-person to online over the past five years. Together they discuss topics such as confidence, running a business with your spouse, the support of family and close friends, being a recovering perfectionist and the road blocks that can put in your path, and much more.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co .And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribeIn this episode you will learn about:• Transitioning a fitness business from in-person to online• Where did the confidence come from to start a business?• Online businesses are an ever changing puzzle• Support from your family and closest friends, vs other entrepreneurs• Recovering perfectionism Episode References/Links:• James Altucher's podcast• Danielle Pascente's IG• Danielle Pascente's websiteGuest Bio:Danielle is an established personal trainer in Los Angeles and the creator of the Danielle Pascente Training Guides. She can be found as the lead trainer for the FitOn App, 30 Day Fat Burn series on BeFit, and guest trainer on Studio Tone It Up. She is a fitness expert and elite trainer for PopSugar. Danielle was recently named as a trending fitness star by Shape Magazine. Her clientele ranges from celebrities to CEO's as well as large weight-loss and event prep clientele.Danielle was a multi-sport athlete her whole life so she truly believes there's an “inner athlete” inside everyone. She has a B.A. in Psychology from Arizona State University and is a certified personal trainer/group exercise instructor. Danielle is an ambassador for the fitness apparel lines Carbon38 and Vie Active. She is recognized as a top fitness model representing some of the most elite brands in the industry such as Nike, Asics, Adidas, Reebok, Skechers, Saucony, Brooks, Mizuno, Dicks Sporting Goods, Speedo, Muscle Milk, Hyperice, P-90X and Eastbay to name a few. Danielle has been featured on the cover of Runner's World, Scottsdale Health, and Max Sports & Fitness. Danielle's approach as a trainer is tough love meets athletic coach. She's no nonsense, and will go above and beyond to help you meet your fitness goals.If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan  Hi, how are you? Welcome back to the Be It Till You See It podcast. Ah, y'all when I started this podcast and I made a list of the women that I wanted to have on, that I wanted to inspire you and empower you. And to help you see what's possible for you, Danielle Pascente was on that list. And here's, here's what she did, which is awesome and I have to share it because it's a tip with that without even me in the podcast and the tip. So she told my assistant, she said, "Absolutely 100% I can't do it until June." And we asked him like March. And so my assistant totally was like "Respect, love that. Here are the dates in June that you can record." So I just had to share that because what I love about her and why we are friends is - we have boundaries. And we also want to support each other. And it's really, I think, it can be really hard to say, "No," to someone, when you like want to support them, or you want to be part of them and don't want to miss out on something. But it's okay to say "You know what, now I can't but here's the time I can do". And trust me, the people in your life who love you, respect you, support you, they will so understand that. And so I've been able to look forward to this interview for months and it does not disappoint. I can't wait. There are tips throughout the whole darn thing. And and so you will probably hear more multiple gems than just what's at the end. But again, what I really wanted you to hear was, you know, just just a journey that this woman has made and you get to check her out on Instagram, her handles in the show notes, but it's Danielle Pescente and you can like literally see where she's come five years later. But again, listen to all the tips, listened out the things and also, you know, extra tip... it's okay to say "No" to something and give people other options if you want to support, but now's not the time. All right. We're gonna get to the interview after this quick message.Lesley Logan  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan  (Lesley claps) They make me do that. Isn't it so funny? (Danielle: ... it sounds funny) I feel like such a crazy person. So I'm like there's so much there's a mic here. I'm on the person who's going to knock the mic off the table. (Danielle laughs) So thanks, Kevin and Jay for editing things. All right, so hello everyone, welcome back. I look I'm really I know I say this a lot. But I'm so stoked about today's guest because she is really one of my favorite best friends in the planet. We voice message each other all the time. And also just randomly and she just gets it when I'm like "Danielle what is this workout you're making me do right now?" Anyways, I'm gonna let introduce I'm gonna have her introduce herself in a second. But I just have to say I when I met Danielle Pescente, she I was in awe of her. First of all, she's tall, she's beautiful. She's got this long flowing hair. I was like trying to grow my hair out. So it's one of those 17 ugly stages that you just happens when you're growing your hair out everyone it just, there's gonna be a stage. And she and she sat so confidently in front of a group of amazing fitness instructors were all part of Carbon 38 teams, Team 38 and she shared just like willingly all these tips on how she does what she does. And I was like, "Oh my god, this is so amazing. Look at this beautiful woman who's just giving, like just giving information away." And that's just because she's such a generous heart in such a wonderful person and I don't know why she let me work out with her one day but she did and then for like about two years we worked out together almost weekly, multiple times a week and it was just so fun because we both work on fitness businesses online and it's not everyday that you meet someone who does what you do, in a different capacity, to work together. So Danielle, welcome to the Be It Till You See It podcast. Thank you for being here.Danielle Pascente  Thanks for having me. I actually really missed our workouts like in person. You know, you can move back whenever you want.Lesley Logan  Just it was a hundred and twenty in the car today so I think I will be trying to make maybe I'll rent out an apartment in your in your condo building (Lesley laughs) this summer.Danielle Pascente  Wait, wait. It's literally 75 degrees. (Danielle laughs)Lesley Logan  I I'm not gonna lie like during we moved to Las Vegas during the pandemic during lockdown. I was like, (Danielle: Yeah) "Okay, it's gonna be hot like, but I was like we're inside anyways, you can't go anywhere, but now that we can go places, it's too hot". (Daniell: It's hot) I gotta go. We gotta have a summer (Daniell: Yeah) house. (Lesley laughs)Danielle Pascente  No, I just got back from Arizona and it was like 115 in the three days before we left, and I was just like counting down the days because it's so uncomfortable. Like, as runners because we're both runners, (Lesley: Yeah) it's uncomfortable outside, you literally have to be up at 5am if you stand a chance.Lesley Logan  It was at 5am this morning, it was 93. (Danielle: Yeah) And so I have decided to have a summer schedule where I walk with a hiking pack of water. I walked two miles with my dogs (Danielle: Yeah) at 5am. And I'm like that and we'll get on the Peloton like that's the cardio for the summer. And then when winter (Danielle: Yeah) comes around, you have to run because it's too cold. And then just trying to get used to this (Danielle: Totally) desert life. (Danielle: Yeah) (Lesley laughs)Danielle Pascente  Yeah, it's kind of interesting, too, because it gets colder there than it does here in winter. So...Lesley Logan  Oh, and you know, I do it my sister lives in Arizona, and I like to make fun of her and also Erica Hood in Palm Springs, our mutual friend. (Danielle: Yeah) I like text them like "It's hotter where you are just saying! Just (Danielle: just saying) just saying it's not hot that here." (Lesley and Danielle laughs) Anyways, okay, so basically, you've just experienced being on a phone call with Danielle and I let me have her introduce herself. (Danielle: Yes) Danielle, who are you? Where you, where are you living? What are you excited about right now?Danielle Pascente  Okay, well, thank you for that intro. I'm Daniel Pascente and I am a personal trainer, fitness expert in Los Angeles. I've been out here for over a decade, which is crazy. Because it feels like just yesterday. But yeah, I'm on year 11 of living in Los Angeles. And, you know, I started out as a trainer, where I did house calls, and I had my clientele. I started out at a gym before that. And then I took my business online about five years ago. So I've been in the online business, creating training guides for women, creating programs for women to do - strength training, HIT based training, and kind of just like rockin' the online thing now, for years. It feels like a long, longer time than it's been. But five years is pretty long time.Lesley Logan  I you know, I totally and I and I think that some people will they have that negative connotation when you say it feels like it's been longer, not in a bad way. It's just that like, you can't really remember what your life was like before it or that like just felt (Danielle: Yeah) longer ago like a different lifetime.Danielle Pascente  It is it's an entirely different life too. And the online business is not for the faint of heart. So, to that end, I say I've just like worked so hard for five years, harder than I ever have in my life. But it's also been incredibly rewarding and it's so cool to see it all grow. So that's kind of where we're at now. My husband helps me run the business as you know, Matt helps me run the business so it's been really cool to just watch it grow and morph into what it is right now.Lesley Logan  Yeah, I I you know, because Brad works on... Brad came on full time with my business in 2019 December. We thought that'd be a good time (Danielle: Yeah) to have him get rid of his income. Just come on (Danielle: Yes) full time before pandemic you know, and but it is really fun to... it's... not, not everyone can do online business and not everyone can do it with their spouse. (Danielle: Yeah, yeah) It definitely takes (Danielle: That's true) there's a lot of special like that it's a lot it's a lot to balance but in the best way if you if you like and it's what your heart's calling. So, I do want to go back... um, you know you were going to people's houses and you were teaching in gyms and I know you were very successful doing that and that's the hardest thing like when you, when it's almost easy to make the money, doing the thing you were doing and you had this calling so what was what was going on inside that made you go, "I want to do online." Like, what even made you want to attempt that?Danielle Pascente  Yeah, it's funny because Matt actually is the one who got me to do it because I was so resistant, leaving my comfortable business that I had built up in person. I was like, "What is the need for this?" I don't like (Lesley: Yeah) I have everything I could want. I have a steady clientele. I'm making decent money however there was a cap to it. There was a cap to being a trainer because I can only reach so many people in one day. But he just he saw other people doing it like the Kayla Itsines of the world, or the Tone It Up. Like, (Lesley: Yeah) he saw it happening and he thought "Okay, you can do this. We can do this. We just need to go for it." And I was like no weekend. I know nothing about the online business. I don't even I mean Instagram wasn't a thing. Really in 2014-15 it was just starting to get like even remotely a platform where you can promote yourself, (Lesley: Right) so to speak...Lesley Logan  Right. Most people are just posting pictures of their food... (Danielle: Yeah, random, Yeah.) Like, here's my sunset... (Lesley laughs)Danielle Pascente  And sunset. Yeah, totally. I would like to collage and they were like, "Two miles today!" Period. That's it.Danielle Pascente  Yeah. Nothing like it was just a picture like that was all you posted that's like, (Danielle: Yes) no conversation.Danielle Pascente  Totally. And so I didn't really have followers or I just didn't know where to start, you know. And so it actually took a year to convince me to do it a full year where he was just on me every day. And I had got a coach in between that time and kind of tried to figure some stuff out like basic stuff, like starting an email list, or shooting an E-book, shooting content and all that stuff. So kind of dip my toes in for a year. And then I decided, "Okay, I'm going to create an E-book", which was a large undertaking at the time, it took us probably a year. And we took our time with it, and we learned and then we launched and nothing happened. Like, nobody was listening. Nobody was buying. I had like, 10 people buy my first E-book that was like, 10 dollars. So you know, (Lesley: Yeah), I made a killing. Danielle Pascente  Yeah. So like a year of work, and you get a hundred dollars. And then you lost money (Danielle: Exactly) to Stripe or PayPal or whatever.Danielle Pascente  Exactly. And we just, yeah, we had no clue what we were doing. But that was kind of the start of it. And so because we decided to do that, again, you just take more steps along the way, of course. And I didn't immediately quit my clientele. So it was one of those things where, because I had a steady clientele I thought that I could kind of do both. And I'll keep this part of it, because it's a steady income. But I'll be doing this as a side hustle, right? The online business. (Lesley: Yeah) So it wasn't until year three, or like two and a half, three that I let go of all my clientele and I started to dwindle it down. And just kind of like trim the clients that maybe didn't respect my time, or I was like driving all over LA to train them. And then I finally got it down to zero where we could spend full time online. So it was to answer your question, it was definitely a transition. It wasn't something I was immediately comfortable with. It was really hard to leave that steady income, but we kind of hustled it together, and hustled it at the same time while still having it obviously. And then slowly got rid of it.Lesley Logan  Thank you for sharing that because I think first of all, Brad made me do YouTube videos. And I was like crying in between takes I was like literally in tears. People are gonna say something about like, I'm gonna get mean things like "Who am I to even do this?" Like, I've only been teaching at the time, I've been teaching like, seven years. And I was like, I you know, there's people been teaching for 30 years, they should be doing this. Like, I just don't I was having such a hard time. And they're terrible videos, and we've left them up on YouTube. So those of you who want to see what it looks like to start, you can see that. (Danielle: Oh, yeah) Yeah. (Danielle: Oh, yeah.) But I love that you shared how you, you didn't go all in. And I think that that is something that a lot of people struggle with, because they're like, it's this or this, or they're like, "I don't have enough time to even have a side hustle". And you're like, well, I got rid of some of the people that weren't respecting my time, or I had to go too far. Or like when you you know, if you're going to people's houses and you go, okay, it's a half an hour to go there, then it's like a 15 minute training. It's a half an hour to get back. That's two hours, like, you know, (Danielle: Yeah) maybe really, what if you found someone who's closer for an hour instead, like there's like different things you can do but it is tricky because I was in that business, it was really hard for me... Like, I convinced myself for over, it took me about three months convince myself, like, "Okay, in April of 2020, you're going to fire these clients," And I say... fire is (Danielle: Yeah) so hard, because if they're listening, I love you. But I was just like these, I cannot do these times anymore. Because that's that's when I should be doing my online business. And then you know, COVID took care of that for me. It was really thank you for that silver lining there. (Danielle: Yeah) It is hard (Danielle: Yeah) because that money is so consistent. It's (Danielle: Yeah) like those velvet handcuffs. I had friends who who used to be leads on the strip and they had this stunning dream house and they were like performing six nights a week, you know, and they're like, but it was hard for them to leave because it was like this dream house, you know, like this everything is here (Danielle: Yeah) and these velvet handcuffs. And so it sounds like you did a great job trying to navigate like, "What keeping things safe, but going through something risky". What I wonder though, (Danielle: Yeah) like, there are struggles it's like hard because when it's your work and you're the brand it's like, it's hard not to take things personally, it's hard not to like worry, like... So what were like how did you convince yourself because, I know he convinced you a lot, but how did you con... yourself, convince yourself that you like could do this? Like what was some things you saw or said to yourself?Danielle Pascente  Yeah, I think I think because I worked in the industry for so long as a trainer, filming workout videos and, you know, working as a model on sets and stuff like that. I in my head, I knew that I had it. Like I knew I could be a presence online, I knew I could be the face of a brand. And so I think that actually gave me the confidence was knowing that I had already done some like, quote unquote, "bigger projects". And so it was kind of the baseline of where my competence came from. But when it came to the actual online business, I was 0% confident because I didn't know what I was doing. And so I think the confidence came from doing, practicing, learning, YouTubing, googling, getting a coach like, because that's the most humbling part of it, (Lesley: Yeah) it wasn't my expertise. I never questioned that because I was an experienced trainer. (Lesley: Yeah) So I already had five years under my belt, I had confidence in that department, but it was really the online business and starting that that was incredibly humbling, because I just did not know what I was doing. So practice, honestly.Lesley Logan  That but you know what you said that sticking out so much and I hope people heard it, it's like, you basically leaned on where you were confident and like, figure that out, and then and use that confidence to take you to the next level, which was like, "Okay, who do I need to hire? What I need to research? How do we need to try this?" And then by doing that, that's just the thing, right? We get confident by doing the thing that we're (Danielle: Yeah) not confident to do. And you start to realize, like, after I did about seven YouTube videos, and I didn't actually get anyone telling me how awful I was then I was like, "Oh, this is so much easier, people like it!" Like, you know (Danielle: Yeah), you just got to do it. Yeah. Um, so you know, in the five years, you've been doing your business, it has evolved and grown. And I'm wondering, and you know, I didn't ask you this beforehand. So I have no idea the answer is going to be, y'all. But like, what are you excited about right now? Like, what are you hoping to take it to now that you have more confidence in the online space, you've been doing it for five years, it feels like it's been longer in a good way, like what's next?Danielle Pascente  I mean, I think the opportunities are kind of endless online. That's what I love about it, because you can continue reaching more people. So I never, ever in my wildest dreams, like, if you had asked me five years ago, I would not have ever thought I'd have this loyal of a community, this large of a community, I never would have thought it would turn into that. So for me, now, I know that that's possible and I want to continue growing and reaching new people and new audiences, obviously. But I also see a growth for the brand and a lot of different directions, whether it's like pop up bootcamp, or merch, or new challenges or challenges on the app, or a possible app in the future. There's just so many directions, we can take it and now that people are listening, and I have an audience, it does feel like the opportunities are endless, because I know that whatever I launch, my people will buy it, or they'll get excited about it, right? (Lelsey: Yeah) And I think that's the biggest struggle up front is you don't know who's gonna buy it and and who's going to even listen to what you're saying, right? (Lesley: Oh!) I mean, you know, (Lesley: I know) you know...Lesley Logan  You know, and you're always it's like, it's a puzzle, right? So it's always a puzzle. And I think if you're listening to us, and you're like, "I don't know what my next thing is, I don't I'm not a fitness trainer." You don't have to be a fitness trainer to go online. I (Danielle: No) mean, my mom is a teacher and she can sell things like online, she sells like they can sell their their plans or lesson plans to each other online, like, it's like kind of crazy, anything can be a business. I have just recently bought air plants that are glued to selenite, because I was like, "Oh, I want more crystals. And I want some more plants. And they're doing it together." Like anything can be a business, but (Danielle: anything). Anything, anything like and that's where it's like, I think people discount what comes easy to them as it comes easy to other people. You know...Danielle Pascente  Yeah. And people also discount the steps that it takes, like, if you look at my business now, and you don't know me, and you don't know the journey, you'd be like, "Ah, how come hers is so seamless? Like, how come everyone signs up for her thing?" Right? (Lesley: Yeah) Like, because of course, I would say that too, if I was just looking at someone's chapter 12 but it's like, this has been years of grind and years of hustle and years of honestly, consistency showing up literally when nobody was clapping, nobody cared, you know. (Lesley: Yeah) So it's, it's years of that and I think I think what people always have, what I would want anyone to take away from this is that you're gonna go through really tough times and times that will like knock you down as an entrepreneur multiple times over even when you get successful, you're gonna have those times I mean, both Lesley and I have gone through some really dark times in our business together. And we've always had each other to lean on which I love that about our relationship, but it's like, find people that support you and find a group or a tribe of people or whatever where they know what you're going through. Because honestly, a lot of my friends from college, they have kind of your traditional nine to five, whether they're working in finance, or a doctor or whatever else, and I respect all their jobs. But I don't think they totally understand like, what I do and what the online businesses is, and so to have a group of mentors to have a group of just friends that are doing, what you're doing is literally going to be a game changer for when you're down. Because when you're down, you need to talk to someone that has been there that can bring you up.Danielle Pascente  Thank you for bringing that up. I think that is I mean, we were very lucky. I wasn't really familiar with your entire business when we when we met. And I don't think you realize what mine was either, because I was still I was still doing in person training while having two online businesses, y'all cuz I thought you should, I should have two hustles at the same time. (Danielle laughs) And I'm an overachiever recovering and (Lesley laughs) (Danielle: Yeah). So but it's true like, I remember, and especially in the last three years, I was very intentional in changing my friendships, and not that I was like "byeee" to people, but I was just like, (Danielle: Yeah) all them about like, you know, what we're planting in the backyard. And I'll talk to them about what's exciting, but like, they're not the person I can call when like, "Hey, you know, iTunes took a like eight weeks to do something that they're supposed to take weeks to do". And so now I'm launching a podcast, and a new website and a deck of cards at the same time, like you would understand like, Oh, that's (Danielle: That's a lot.) that's a lot. And everyone's like, but it's all, like you wanted it all, like I did, but I did want all of it. But it was supposed to happen at different times and now it's happening at the same time. And when I call like, this is a perfect example. And if my mom's listening, I love you. But yesterday I called her I was like, "I finally had a moment to call you, how's it going?" She's like, "Oh, good, what's going on?" I said, "Oh, the podcast is launching four weeks late, on top of the deck and on top of like, this website that we're supposed to be three months ago". And she's like, "Oh, you're just doing such great things".Danielle Pascente  I know... same things...Lesley Logan  I'm like, "I I agree. Thank you. Thank you so much. But I just need you to go that's a lot."Danielle Pascente  Well, yeah, a 100%. I have to sometimes tell my mom that I have to be like, she'll say the same thing. She's like, "Yeah babe, you really need a break. Like, honey, you need a break." I'm like, "I can't just take one right now, mom!"Lesley Logan  Right. This would be this is not the time because there's actually a scheduled break. Don't worry, we, y'all we... I definitely I know, I know for a fact she does. But I definitely schedule and break, she might not see them, because I probably just won't go "Bye to the Instagram." (Danielle: Bye. Yeah) But (Danielle: See you later) but it's so you know, to your point, it's like, it might take you some time. Like I definitely had to put myself in situations where I didn't know people. Some of them paid, some of them free and just try to find other people that I could like really relate to and call upon. And so last year, when we had this really epic moment, you know, Brad called his parents and they're like, "Oh, that's great." And then we called my parents and we're like, we're gonna move, we had this moment, we're gonna move and he's like, "Oh, well, just make sure you do this." And I'm like, none of these people are giving me what I want. And I was like, "Call this guy," because we call this guy Brooks, his wife is in the online fitness space ,and we called him up and we told him what happened. He was like, "That's amazing! That is so cool!" And I was like, that's exactly what I needed. That's exactly what I need right now.Danielle Pascente  ...Yes and all your online friends won't give you that. 23It's funny, because when you first start the business, you think your most loyal number one supporters are going to be your family and friends and it's actually not true. And, gosh, I wish I would have heard this advice more because a lot of times I was seeking validation from those people, I wanted my family to understand and support, I wanted my friends to understand and support. But it actually wasn't like that. And so when I stopped chasing that, and stop giving a "F" about what they thought I actually did better. So I don't know if any of you are in this position where you feel like you're constantly trying to please or have acceptance from the people closest to you. But those often will never ever be your customers and they certainly won't be paying for it.Lesley Logan  No, because they're they think that they should get it for free. And you know what? (Danielle: Yeah) To their point, like, I just get my family. I'm like, I signed you up, you're signed up (Danielle: Same) and like, you know, but it's you know, it is true, we are, I think it's, it's human nature, you could have like, what, 10 people comment on your posts, and it's all positive and one person goes, "Do you even know what you're doing?" (Danielle: Yeah) And you're like, on a good day. You're like, "Fuck I do". And on a bad day, (Danielle laughs) you're like, "Who is this person?" and you're going down like looking up who they are like, what they found (Danielle: Yeah, going down to rabbit hole) Yeah but it's true. It's like you you know if I think everyone's family and friends out there want the best if you would ask them or they want the best for all of us. (Danielle: Of course) But there is this subconscious thing like, "They're gonna leave me behind." Or, "What does this mean for me?" or you know, and then often they're not the person you're trying to help anyways. And so just like let them be part of the journey, but you have to find the friends who, like legitimately are in the space. And also, like you said, (Danielle: Yeah) who've been there before? I forget who it is, I want to say it was James Altucher. I heard this a years ago, I was on a run and he said, "You...Everyone needs a plus, a minus and an equal on their lives." So they need someone who's above them, who's been there before, (Danielle: Yeah) either hired or just happens to be a good friend. They need someone who's an equal who'd like, is in is in the same trench as them and then they need someone (Danielle: Yeah) that is below them that A, they can see how far they've come. And B, they can get confidence by giving advice back. (Danielle: I loved that) Not cool? (Danielle: That's good.) Yeah. So I was like, I remember going, "Who's my plus? Who's my minus? Who's my equal?" I really was like, "Oh, I don't have these ones." So I went out seeking for them like, that was my mission. (Danielle: Yeah.) Yeah. (Danielle: That's interesting. I like that.) Yeah. But it's, you know, I think, what I what I wanted to bring you on here, if so much for is, besides that you're just the coolest chick and I fuckin' love you - and any excuse to see your face - is where we're at right now. (Danielle laughs) But, but, you know, I know just from our own journey, like, it doesn't happen overnight. And you, your story that you shared already is just so great. It's like, you had to be convinced, it took a lot longer than you probably like anyone probably sees and a lot of effort and like what people see now is chapter 12. And it's, you know, not even the end of the book. We're like, still going, and this is a series. (Danielle: Yeah.) And so I just thought, like, if anyone can hear that and go, "Oh, I've been wanting to do something and I, everyone says I should do it and I'm just a little scared." It's like, you don't have to go all in tomorrow. You just gotta (Danielle: No,) gotta make one E-book.Danielle Pascente  Yeah, yeah. (Lesley: Start there) You have to take, small, that that's what I always tell people because your want and need might be "Let's do it all", you know, like, "Let's do it all at once." And if you could just take the tiniest of step every day, right? So today, I'm going to sign up for MailChimp. Not even I'm not going to write an email. I'm just going to sign up and make an account. Tomorrow, I'm going to research websites, how what domain will I use? What? Again, you don't have to do it, you just have to research it. Right? So it's like, small actionable steps every day add up to the bigger picture. (Lesley: Yeah) So try not to get overwhelmed by all the things you have to do to be at chapter 12. When that is literally possibly 6 to 10 years down the line. You just have to take small steps every day.Lesley Logan  There's like so many gems that you've already just put out there. So we're gonna we're gonna pull them all together in a second. And I'm gonna make sure that everyone is following you all over the gram. You're going to y'all I love seeing her posts, I read all of them she's like me we hit 2200 characters plus (Danielle and Lesley laughs) so... (Danielle: We don't know when... shut up.) We're like I tried to edit it. I'm like, "Nope, this one staying, this one staying this long." Alright, Danielle, where can they find you? I know you are, you are all over it on one place. What's your favorite place to be found?Danielle Pascente  On Instagram for sure, that's where I'm all over it on @daniellepascente P A S C E N T E. And that's literally where I live most days on stories. Doing stories, doing post. That's where you can find me.Lesley Logan  Her stories are the most fun; I laugh out loud. and I have to just say like, you film your life that like... mine looks exactly the same, but I don't, I just like, I forget to pull the camera out. But, I was dying laughing yesterday because I was walking, I went to get my lashes done. These are not mine everyone, just so you know, this is I don't like to do my makeup. So this is why we have them. (Danielle: I don't have on right now... make up) And yeah, so I so I get into the chair and I looked down I had slippers on. Like legit, I left the house and slippers and I (Danielle: Welcome) was like, "You know what Danielle would do right now? She would probably make this a story." So I totally did. I like channeled my inner Danielle and I was laughing. I was like you know the world might be opening up but clearly I need retraining like I am not ready (Danielle and Lesley laughs) like not even like not even like cute slippers like ugg slippers, in 110 and I show.... (Lesley laughs)Danielle Pascente  That's me! That is me. I just I don't know what it is about after I turned 30 but I just don't fucking care. (Lesley: Yeah... No) I'd like everybody needs to know that there's a lot happening behind the scenes here. I actually think that's another awesome thing for people to know is like share your journey, share your life because people are oftentimes buying or because they liked you and not necessarily the product. Now I put out a good product don't get that wrong, but people want to just feel connected like (Lesley: Yeah) you're a real person.Lesley Logan  Yeah, you're so good at that. And I have I have gotten so much better in this last year because I'm first of all, I don't live in a (Danielle: Yehey) 500 square foot apartment. So there's a lot more to show. Like, I have a hallway (Danielle: Yeah) that I can walk down. (Lesley laughs) And it's not like... (Danielle: I got whole hallway.) Is the bed made? Because how far can I turn to the... (Lesley laughs) (Danielle: I know, I know, I know) Oh, my husband's still in it? Yeah, we're not showing that. Anyways, so... Okay, we've, you've given some great gems and if you want to repeat any of them, that's fine. But I have to ask at the end, just in case, there's those people who like to skip to the end. For the Hot Tips, what are your favorite, like, if anyone could tell you five years ago, you know something today? Like what would it be to Being It?Danielle Pascente  So I am going to repeat this, but to take small actionable steps every day, even if it's the smallest thing, like the smallest thing is still going to get you where you need to go. So take those small steps. The second thing I would say is take messy action.Danielle Pascente  Hey, that is like a podcast. That's a literal podcast mantra around here, take messy action. (Danielle: Yes.) Thank you so much.Danielle Pascente  Yeah, I mean, and I think entrepreneurs would agree or have heard this from their coach or someone but it's not gonna look good. At first, it's not gonna be pretty. And if you're a perfectionist like I am, ... that's an issue. At first, it's a hurdle, you really have to get tough to put out work that maybe isn't perfect, right? (Lesley: Yeah) So take the messy action, because that will lead you to this whole learning process of how a launch works and how you can get better and how you can get more sales and blah, blah, blah. So small steps. Take messy action.Lesley Logan  I couldn't agree more with those. I'm not kidding. Like, we literally have take messy action merch and (Danielle: Love it!) and then you can't tell because there's a mic, so it reads correctly in your camera test "Perfect is boring." But when you actually look at it, like in real life, it is backwards, so you actually can't read it (Danielle: Oh, that's fun...) Yeah. So zoom in Instagram really pissed me off because they're ruining my merch, but it's fine. It's fine. It's fine. Because I, I'm a recovering perfectionist not recovered. It's an "ing"... I think it's gonna be there for a (Danielle: Same) while. I think (Danielle: Same) if I put the recovered then I'm being a perfectionist. Like that's kind of the catch 22...Danielle Pascente  Yeah, I'm always recovering. Always. (Lesley: And...) It always creeps back in.Lesley Logan  Oh, yeah. And also overachiever, 100%. Like I have to, like everyone on my team is like, "I hope you're celebrating right now". I'm like, "Oh yeah..."Danielle Pascente  Celebrating? (Lesley: Celebrating....what?) I don't know what that is. What's the next project?Lesley Logan  Yeah, let's go. Next one. What's next? So, Danielle, thank you for being here. And just being your honest, wonderful self. Everyone, this is exactly who she is on the gram, off the gram. And I'm just so grateful that you took time out of your day to be here to inspire so many. So, thank you, thank you. Please everyone screenshot this. Share it on Instagram because that's where she's gonna see it with your takeaways (Danielle: Yay) tag @daniellepascente tag to @be_it_pod and let us know and also share with a friend who like this needs to hear like "Hey, tiny steps is for the win." I'm so grateful (Danielle: Yes) to you and everyone until next time, Be It Till You See It.Lesley Logan  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And, follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!Lesley Logan  'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell  It's written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.Lesley Logan  Kevin and Bel at Disenyo handle all of our audio editing and some social media content.Brad Crowell  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley Logan  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all the videos each week so you can.Brad Crowell  And to Meridith Crowell for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Please welcome HoodFit creator and founder, Erica Hood, to the pod! Erica is a dancer and trainer who now teaches virtually through her growing cardio, barre, dance platform, which she runs with her husband, Jordan. In this episode, Erica and Lesley talk about how to take messy action, what to do when you're nervous or scared, and the value of surrounding yourself with supportive friends (and hopefully family too!)If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co.And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Talking to someone when you're nervous or scaredHaving someone supportive in your lifeTaking messy actionWhat if your family doesn't support your entrepreneurialism?Who do you surround yourself with?Knowing who you are, you have to get right with yourselfKnowing what your mission is, values are, your passion is that drives youThis will allow you to take action (manifesting is good, but take the action)Starting in a deep, rooted placeErica's References/Links:Follow Erica Hood Fit on IGFollow Hood Fit on IGWatch HoodFit on YouTube Get the HoodFit app in the Apple Store or in the Google Play storeHoodFit Life WebsiteGretchen Rubin's book, The Four Tendencies: The Indispensable Personality Profiles That Reveal How to Make Your Life Better (and Other People's Lives Better, Too) About Erica Hood:Erica Hood is a celebrity trainer and fitness model who has been working with Hollywood's elite for the past ten years. With a background in professional dance, Erica focuses on energy, rhythm, and choreographed precision to deliver effective workouts that connect body and soul. This method – combined with her unrivaled positivity – has made Erica a favorite among celebrities such as Rosie Huntington Whiteley, Julianne Hough, Camilla Belle, Rashida Jones, Ashley Madekwe, and others.HoodFit is a high energy dance-inspired fitness method that's a combination of streaming, on-demand and live classes for personal and group training sessions. HoodFit digital studio/app membership provides 24/7 access to Erica's signature method. HoodFit is headquartered in Palm Springs and is a proud partner of The Dream Hotel in Hollywood.If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebook LinkedInTranscription:Erica Hood 00:00You're never going to know anything right away when you do something. You have to like, take that first jump. And then as you go, you start to put the pieces together because there's just an abundance of things for you to have to figure out and pieces to put to...It's like building a puzzle. You don't just have a complete puzzle, you have to go piece by piece, right? But you have to start with one piece.Lesley Logan 00:28Hey you, how are ya? Welcome back to the Be It Till You See It Podcast. I am so excited. I think I say that every episode, and I'm gonna keep saying it. Because, first of all, this podcast is still very new for me. So it's freaking exciting that we get to do this and that you are joining us and I get to introduce you to some of my favorite people on this planet, including today's guest, Erica Hood, the founder of HoodFit. I cannot even wait for you to listen to this. So what I'm gonna say is, please check out all of her goodness in the show notes below. She has an incredible fitness company - it's dance cardio, it's so fun. I don't even like to dance, and I take her classes. And also check out on the Gram, you will love her and be inspired by her. She's one of the sweetest people, she just got a puppy. So I'm all about checking out her puppy pics. If you need a puppy fix, that's what you should do. Anyways, what I can't wait for you to hear in this podcast is really how she went from being someone who worked for other people to working for herself. And I think a lot of times we get scared about, how do we do that? And we probably wonder, how do you do that? And you're going to hear how she did it. And I think you're gonna hear a lot about a lot of something that feels familiar to you. So what I want you to do is make sure you're being present, listen to this. And then afterwards let me know how you liked it because Erica and I, we just really want you to hear this information, hear her story. You're gonna hear the interview right after this brief message.Welcome to the Be It Till You See It Podcast, where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world. And the number one thing I see stopping people fromLesley Logan 02:15achieving anything is self doubt. My friends, action brings clarity. And it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 02:43Hello, everyone. I can't wait for our next guest just to start talking. She is one of my favorite women on this planet. And I have to say this: you're someone who I was so intimidated to meet. And when you all hear her voice and start getting to know her there's like nothing intimidating about her. But Erica has this like elegance and grace and just an ability and she's beautiful. And we both were, we both are ambassadors for this one fitness business Carbon38. And, you would just take pictures and be so beautiful. And they're like, okay, and they had to tell me how to pose everything like, Now put your shoulder here, do this. And then Erica, you come up and like, just do all the right things. And I'm like, This girl is so beautiful. And then you start talking and you're also so freakin nice. And so what I can't wait to chat about is the many adventures we've had together. And one of the reasons why I brought you on here. But first will you introduce yourself, tell everyone who you are?Erica Hood 03:42Thank you for that lovely introduction. You're so sweet. Hi, everyone. My name is Erica Hood. I'm the creator and founder of HoodFit, which is a women's based fitness company. We focus on moving to the rhythm connecting to our mind, body and soul by moving to the music and to the beat. You can expect to get in my classes, kind of that dance, Pilates Barre vibe throughout the class, you're going to sweat, move to feel good. It's just all about programming my workouts to deliver to women to connect to themselves on a deeper level. So like yes, the workouts are gonna be intense, and it's gonna be sweaty, but it's gonna have you feeling so good from the inside out - that energized movement where you just kind of allow yourself to tap into that place where you have that moment of freedom. And I think that's where I come from in that place. When you say oh, you would just jump up and do things is like, I would just move and open up and not think about things. I would just express myself through movement. So I love sharing that gift with people and that's kind of what HoodFit is all about that I built.Lesley Logan 04:54Yeah, I love that and it's so true because when I have taken Dance during your dance classes with you those cardio dance classes, once I get over the fact that like, I can't dance and I just try to keep up, it is so much fun and you catch yourself smiling and sweating. And I think that it's a permission that a lot of women have a hard time giving. So I really love that you are on a mission to do that. We both recently moved to the desert where queens have desert life now. We're making desert life look a little different. Um, and I remember it because you live in Palm Springs now. And I'm in Las Vegas, we moved about a month apart from LA. And it was a couple years ago that you and I were on a drive to Palm Springs together to go on a retreat, we had the top down on the Jeep, maybe this is three years...this is before I got rid of my car. And you had just launched your company. And you know, I want to talk about the story. Because I think it's really interesting. A lot of people think they have to know all the things that they...all the parts of what they want to do. But when we did that drive you didn't, I'm just gonna blow it. You didn't know anything about what HoodFit would be. You're just like, I'm like, I'm launching HoodFit! So can you share a little bit about like, what it felt like and what that was like, a couple years ago, when you didn't know all the parts?Erica Hood 06:22This, this really is one of my favorite things because now seeing how far we've come and like what we've built. Now I have moments where I reflect back, and I'll never forget the drive in the Jeep with you. Because I literally was like, I think I'm just gonna push live and we're gonna go live on the phone, right that like, I'm gonna launch my socials, everything's gonna be live like and out to the world. And I was asking you all these questions like, Well, wait, how do I do this? And you were telling me all these fundamental business things that you were implementing. And I was like, I don't even know how to do that. Well, what is that, and I'm and there was this moment that like rushed over me of like, I don't know what I'm doing. But you know, what I'm going to do and commit to is that I've worked my way up in all the years of experience that I've had in my fitness professional field, which was already, you know, eight plus years of working for other people and gaining that experience, you know, being the head trainer and other places, but it's different when you finally go off on your own. And when you're building something from the ground up. I think that you just have to take that leap of faith and just dive in again, without overthinking it. And you were the best person that could have been in the car with me at the moment. Because as much as I felt like there was that part of me going, she's talking all these things in these words and I don't know this fancy business lingo and like what she's saying. And then there was this part of me that says, I just have to do this. And then once I put it out there, I'm going to continue to like I'm not, you're never going to know anything right away. When you do something, you have to like, take that first jump. And then as you go, you start to put the pieces together because there's just an abundance of things for you to have to figure out and pieces to put to..it's like building a puzzle. You don't just like you don't just have a complete puzzle, you have to go piece by piece. Right? But you have to start with one piece.Lesley Logan 08:26Oh, absolutely. And you know, I think there's like a curse of too much knowledge and, and you had like gone live. And then we were talking about it. And I was like, Oh, thanks. So glad she posted before we started talking about all these things. Because if I think some people are like, no, I need to know all the information. I think of like, if you ever read the book by Gretchen Rubin, about four tendencies, like the questioners. They have to ask all the questions, and I feel for them because like, having all the information doesn't actually make it easier for you to like, take that first step. And in fact, puzzles like you brought up puzzles, those 1000 piece puzzles, I don't even buy them. Like you couldn't ever even get me...I'm like, that's, that's, I don't know. And I have the picture and the steps and you can do the frame really quickly. And I'm like, No, this is too much. I definitely love a messy action kind of taking. And so since then, you've been really working hard and growing this and you have a following and so many people, you know, right before COVID we were at this amazing event, where you had like rep your womanhood and I just I love how you bring women together and how you really encourage them. But I want to go back like pre HoodFit, pre you being a trainer. Tell us a little bit about like when you were growing up, how you kind of like maybe what there was signs of like you were destined to do this.Erica Hood 09:48Oh, well, I can think back to you know, it was like middle school days. Where I started off as a dancer at the age of three. And my mom, she tried to put me in sports. And she, you know, she was like, because I always asked her I'm like, Did I just always dance like, Did I not ever want to do? And she's like, I would try to enroll you in soccer and you would say, well, am I gonna wear a pink uniform? And my mom would say, Well, I can't promise you anything, you know? And I'd say, well, then I don't want to play. So I mean, I kind of always have this thing for wanting to wear fun things and move my body to the music. And I would rush home to catch...Do you remember that show TRL?Lesley Logan 10:34I do remember it. But my parents wouldn't buy cable so I could only watch it at my grandparents house.Erica Hood 10:41Oh, I tell you, I would rush home to watch TRL. I mean, this was when music videos were like the thing. And you would watch all of your favorite artists. I mean, Britney Spears, Janet Jackson, I would learn the dances, the back like I would like learn the dances on the thing and like be dancing around in the living room. And like my brothers...Lesley Logan 11:00This is before YouTube. Before you could even rewind and like do it again. You had to like learn it on the fly,Erica Hood 11:06Yes. You had to learn it on the fly. Or if you were lucky, you could get your VCR and record it. Like sometimes I would record an episode of TRL on the VCR. And I would play it back to learn the steps. And I was so...Like, I just love the performance aspect. I love seeing the artists, the music moved me and I was like I want to know those steps. And it was true. There wasn't a way to connect like we can on our phones to find something so quickly, and to pause and stop. And so I was learning the dances and I wanted to be that backup dancer so badly. I wanted to be that. I saw that. And I was so cool because it came so full circle for me, like many years later, after I had gone to college, and I got my dance degree and I focused on that. Then I moved to Los Angeles, and I pursued my dance career. As a dancer I got signed with an agent. And I actually got to perform in music videos. And it was just this like,Lesley Logan 12:05Oh, we have to go into which music videos. I mean, people are gonna wanna know.Erica Hood 12:11I mean, I did some random music videos. Like so, for an artist, she's not random, Luciana, she's kind of a techno, deep house kind of artist. And I did a ton of music videos for her like we were doing Pointe work where you're like in your pointe shoes on the wooden box on concrete for eight hours until my toes were bleeding. I mean, but I was like, as much as it was painful I was like in this state of bliss. Just being..like so amazed that like that little girl. That little girl that would dance in her living room was now dancing in the music videos with artists. That's another...Lesley Logan 12:56Like watching and like on their toes trying to be because you know that.. the music videos haven't stopped. They're still going. People are now watching TikTok videos.Erica Hood 13:09I can't imagine what it would be like if we had TikTok when we were little.Lesley Logan 13:13You know, um, your whole story made me think of...Did you ever watch the movie Girls Just Want to Have Fun? Yes. Oh, I mean, when they're like changing their clothes on the bus, and then they're like, going and like watching. I love that. I love everything about that movie.Erica Hood 13:31It's so good.Lesley Logan 13:33Yeah. So Erica, um, I think there's a lot of fear in taking that leap. And like, what if this doesn't work? So what did you have to tell yourself back when you, back when you launched and you really didn't know all the steps? And then even even recently, because now you've launched your app, and it's not like, you know, if you build it, they will come...that is not how it works, y'all, it doesn't work like that.Erica Hood 14:02No, no, I wish.Lesley Logan 14:05I wish. I mean, I wish. Remember, like, probably in the 90s when everything was new? People would develop something and everyone would come and get it. But now there's just so many things and so many distractions that you have to really like, like it's a risk every time you do something and it's a real one. And so the fear is real. Yes, but what isn't? What did you tell yourself every time you've taken a leap when you don't know how it's gonna turn out?Erica Hood 14:29Well, you know what, the fear is so real and I have to say like, I am one that kind of struggles with that because as much as I am free spirited and will go in when something feels right to me and like it. You know? I felt like when I was younger, and I didn't overthink things as much, I was more daring and I did...like fear wasn't a thing. Like as you gain more responsibilities when you're older. I feel like everything becomes more real and you're like, oh, if this doesn't go right like..That fear creeps in and then you feel super responsible for messing something up. But for me, I had to have a little bit of encouragement from my partner. So, Mr. Jordan Hood, my husband, just like the best, most supportive husband, ride or die best friend that I've ever had. I remember before we launched HoodFit, and like before I went with you on the trip in the jeep, like officially, like put everything up. So I love that. I just love that I did that in the car, like top down, I'm like, here we go. We're watching.Lesley Logan 15:37We had our very expensive lattes, and we were driving to Palm Springs letting the sun just really beat on our faces.Erica Hood 15:46We really baked. I was able to do that, because I had this encouragement from him. And I, you know, I have to talk things through. A lot of times I like to keep them inside and all it does is just mull around in my head. And then I go into this spiral where it's like negativity and fear. So I started telling Jordan all these things and it became this like, well, what if it doesn't succeed? And what if people don't like it? And what if nobody actually signs up? Or like, does my workouts or does my classes, and he stopped me. And he goes, you're already doing it. And I was like, What do you mean? He's like, you already have a client base, you're already doing sessions, you're already teaching people and you've been doing this for like, literally half your life when you started teaching dance at the age of 15. And like, you're just making it official and calling it your business. And like doing that. And he goes, and even if you fail, you have me, you have our familys' support. So like, nothing can really go wrong. It's not like you're gonna hit rock bottom, we're not gonna let you do that. Like, you have to take this and just try. And I'll be here right here with you through it all. And I'm like, okay, like I needed that pep talk. Because then I was able to let go of all those spiraling what ifs, and you know, fear in my head, I...Lesley Logan 17:21I love that you shared the story. I didn't know that you had this conversation with him. But I think it's really important. When we play things out in our head it..for most people, I am one of the most positive people anyone would ever meet. And if I told you the story that I tell myself, the things, you'd be like, you think that? And I think, yea I'm a human being. We're human beings. And especially, you said it. Like, the more responsibility you get, the more those fears can take hold, like, every time we take another leap and another level, the responsibility of what we could lose,if it doesn't go well. It's a bigger risk, right? And so your story reminded me of this time I was in this place. This is three years ago now. It's probably about when you were in my jeep. We were in Denver. And it was one of the first events that I've been to where I was brought in for the energy and the community and something I totally aligned with and I had 85 people in my class 85. Now, I had not..I've never taught 85 people at once, right? And in the front row are people who like, had been teaching as long if not longer than me. Right? And it wasn't like they're there to be like my front row like, no, like, they were there to support me, but like, my brain was like, Oh, my God, these people are so, they're like so known. They're so huge. And then next to them was a bunch of our friends from Carbon, who had never done Pilates before. So now I've got people who have no idea what they're doing. I've got people who know, way too much, and 85 people. And Brad was there. He was doing the filming. But he was there to help mic me up and I said, is this thing on? He goes no. And I said, I'm really nervous. And he's like, why? And he's like, how is this different than anything you're already doing? And I was like, Well, when you put it like that. It's, Yeah. But it's so funny, because if I hadn't said anything to him, I would have just been nervous. It would have in my head like, Oh my god, all this stuff. And it's like, hey, so important. I hope anyone listening...it's like, whatever you're afraid of whatever's going on in your head. You have to have someone, if it's not your partner, you need to find a friend. If you don't have a friend, well, tell me on Instagram and I'll help you find a friend like. Like that is something that I really love about like, even the communities I created. Like, I really want to make sure that there's a space where people know it's okay to say I'm afraid I can't do x. Like because then when you get it out, first of all, it takes a lot of its power away because nothing that we're creating...It's like, it's we're not afraid....We're not brain surgeons. Right? Like, the reality of it going wrong is like, you know, we're not saving the world or making a decision about other people's lives. Like it's really all coming from a good spot. So thank you for sharing the story. It's so, it took me back. And it's something I have to remind myself and I try to do it more often. I try to tell even my team like, Hey, I'm really worried that we're not doing x. And then they're like, Well, here's all the ways that we are. And sometimes you just, you are too close to something to actually see that what you're fearing isn't real. So yeah,Erica Hood 20:39I love that. I mean, I think, too, because I mean, I'm the same as you, I'm a super positive person. But that doesn't mean that I don't have the doubts, the fear, all of that, that goes into when you're stepping into your bigger and higher self. When you're evolving as a person there's always going to be those moments where you're having to change, and there's gonna be things that are emotionally going on inside you, it doesn't mean that you don't have your shit together, like you're still on top of your work. And you're still going to show up in the way that you know, to show up. But it doesn't mean that on the back end, that you're still having those feelings just like everyone else. So it's important for it to be talked about and shared more often.Lesley Logan 21:22I agree, I really agree. And I also think, like, the only way you can get to being the person that you like, maybe are thinking is enough, even though you already are enough, is to get out there and do it. Like you can't do it in your head. Like you can't become a better version of yourself just in your brain.Erica Hood 21:40No. You have to do the actions and you have to have good people around you.Lesley Logan 21:46Yeah, yeah. I mean, you know, I think we are lucky, we have husbands who are very, very supportive and very involved.Erica Hood 21:54Yeah, it's so true.Lesley Logan 21:58Um, what would you say? Do you have any advice or tips for people who maybe, maybe they're single, maybe they're alone? Maybe their family isn't..Super, like, my family wasn't super entrepreneurial. So I had to surround myself with entrepreneurs, because they're like, What are you? Why can't you just take time off? You just work for yourself. And it's like, I don't think you know what that means. So, like, do you have any tips or advice for people who maybe don't have a partner who can actually, like, calm the fears?Erica Hood 22:27Yeah, I would say, you know, try to start thinking about the circles of people that you're surrounding yourself with. And there was something...I'll bring up Lori Harder, because she had, she's such the most, I can't say, I almost can't even speak about her, because I think I just like... we went to her...Lesley Logan 22:50Oh, talk about that. That was so huge for us. Yeah,Erica Hood 22:53I was. Oh, my God. Oh,Lesley Logan 22:57That was okay. So this is probably when we really actually became friends. Because there was that modeling thing we were both at together where we talked. And then it was probably a month later, maybe a month and a half later that we were both, we won tickets to go to Lori Harder's bliss project. And oh, my god, that was, that was a whirlwind. And so you and I were there, we'd won the ticket, we got to do this event. And what, we'll have to go back and tell more about this. But I remember looking at you at the end of it going, Oh my god, we've already done this together. Like we've already been here before. And you and I had never hung out. So why I had this vision of us already being in that space in that room. And then you looked at me like and said I think you're gonna win another ticket. And I did! But anyways, that was a trip down memory lane. So explain to everyone how that helped you.Erica Hood 23:52Okay, so she does such a good job at putting things together and she's built businesses, she's come such a long way, from like, a place when you're talking about like, Oh, my family doesn't really understand it, or maybe support it, like she will openly talk about that with her upbringing, right? And like, my family supports me, but maybe they just don't quite understand, like this new space that I'm navigating and like, the business that I'm trying to build, you know, in a different way. So like kind of taking from stuff that I learned from her too, is she'll say, you have to think about the circles of people that you're surrounding yourself with, you get to choose that, like that's your choice. You know, if you're a shy person or not as an outgoing person, you may have to put yourself out there to open yourself up to meet people, you kind of have to step outside of your comfort zone to invest in yourself. If you want to really take it to that next level. And that can mean a lot of things when you invest in yourself. That can mean signing up for, you know, a weekend event like that, that we went to where you walk away with tools and encouragement, and you meet people there and you network, you know, it can be, you know, meeting people online, joining different communities like and groups on these social channels that, you know, there's there's so many out there, I mean, you can literally find someone that has a group that has an interest towards yours or something like...Lesley Logan 25:25And that's the thing. Imagine back in the 90s. If you and I were trying to do this back then there would be like, there was nothing. But now, it's just a symbol of like, you can look online and find other people that are doing something that you're interested in doing. And yes, it does mean like, saying, Hi, it's me, can I be your friend? But that's how we became friends. It's like being in this environment. I'm like, Oh, my God, look at all these women who are basically trying to do what we're doing. And, that's been like, if we hadn't done that, who knows? So it's like, that's it. I love that piece of advice. It's like, you can do a little research, you can find people but it's so true. Who we surround ourselves with really does make a massive difference and things and so if you don't have those people like naturally, because of the way you, the family you have, like you have to seek it out. So you can have those people around you to go to.Erica Hood 26:21Yeah, yeah. Okay,Lesley Logan 26:24So, before we go into some tips that I know people are going to love because they're so useful. Where can everyone follow you find you get to know more of you?Erica Hood 26:34So you can find me on Instagram, Erica, HoodFit. And then my company you'll see through there as well, at HoodFit. We have a YouTube channel that's accessible, we wanted to put workouts for people to do free at any time, you can find workouts there and on Instagram. And then we also have our app, which is just like an even deeper dive into connecting with our sweat-sisterhood community. And you can find that on our website, which is just at HoodFitLife.com.Lesley Logan 27:03Amazing. We will put all these in the show notes. So definitely, if you're out on a run, don't worry. I'm on it. Right. So I believe that Being It Till You See It is the way things actually get done. And the way we actually can have all that we want to have. And I think that you know Being It is like being bold, it's finding ways to be more executable, it's finding that intrinsic drive and you know, something is more targeted. So, do you have tips on how to be any of those things, or how to even just prioritize being it till you see it?Erica Hood 27:40I think you know, you have to get right with yourself. I think a lot of times we look externally for different things. And I love the whole be till you see it because to me, all I hear and see in that is action, taking actionable steps, like you're saying, be bold and be all these things. And that, to me is taking action. I think a lot of times, we can kind of like sit back, and maybe even like journaling and writing things down. Those are great things. It's so great to like manifest things, but to actually put into action to make those things a reality is what I feel like a lot of times people are sometimes missing. And you know, if I really kind of like gotta go back and deeper into that, I feel like it's it's knowing who you are, getting right with yourself, knowing what your what your mission is, what your values are, what your passion is, that drives you to then be able to open yourself up to take action to get to where you want to be. Like, I feel like it has to start in a deep rooted place.Lesley Logan 28:48Yea, I think I think that's so true. I think it gets um, you know, as you were saying that one thing that I don't know, that I knew on a conscious level, but subconsciously is like you to be it to use it. You have to be yourself and the place that you want to be, right? And so you have to like it. The only way to be yourself is to really take some time to get to know who you are. And like what that drive is. It's out there for you. And I think that it's easy to look externally at others to figure that out and really going inward and getting clear on that so that you can take that action. I love that so much. I love you so much. I'm so happy for you. Oh, I love that we are still like four hours away. And that we get to you to have another summer where we go okay, How hot is it where you live? I know. Erica Hood, you are amazing. You're my most favorite people on this planet. So thank you for taking time to share your journey and your wonderful wisdom with everyone listening, everyone. Until next time, please be it till you see it.That's all I've got for this episode of the Be It Till You See It podcast!One thing that would help both myself and future listeners is for you to rate this show and leave a review.And, follow or subscribe for free wherever you listen to podcasts.Also, make sure to introduce yourself over on IG at be_it_pod on Instagram! I would love to know more about you. Share this episode with who ever you think needs to hear it.Lesley Logan 30:13Help us help others to BE IT TILL YOU SEE IT. Have an awesome day!---Lesley Logan‘Be It Till You See It' is a production of ‘As The Crows Fly Media'.Brad CrowellIt's written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.Lesley LoganKevin and Bel at Disenyo handle all of our audio editing and some social media content.Brad CrowellOur theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley LoganSpecial thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week so you can.Brad CrowellAnd to Meridith Crowell for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jesse Draper is a mother of 2 boys, founding partner of Halogen Ventures as well as creator and host of Emmy nominated television series, The Valley Girl Show. Jesse is a 4th generation venture capitalist focused on early stage investing in consumer technology companies led by female and co-ed teams. Among her 55 portfolio companies are the Skimm, Glamsquad, Carbon38, HopSkipDrive, The Flex Company, Eloquii (recently sold to Walmart) and This is L (sold to P&G). She stars on SET's television series Meet the Draper's, currently in it's second season. Jesse was listed by Marie Claire magazine as one of the ‘50 Most Connected Women in America’. She has been a contributor to Marie Claire, Mashable, Forbes, and is a regular investor and tech personality on shows including TLC’s Girl Starter, The Katie Couric Show, Fox’s Good Day LA, CNBC’s Who Wants to Be the Next Millionaire Inventor? & Freeform’s Startup U. She proudly sits on the board of directors of Blue Fever, Carbon38, Preemadonna (creator of the Nailbot) and the non-profit board Bizworld and Project Glimmer. Jesse supports the Parkinson’s Institute and is very involved with growing UCLA’s female entrepreneurship community. Some of the Topics Covered by Jesse Draper in this Episode What Halogen Ventures is doing today Jesse's unique journey from Nickelodeon actor to venture capital Jesse's tech talk show (The Valley Girl Show) and her initiative to interview 50% women in tech The imposter syndrome that comes with being a female in VC and how to overcome it How Jesse approached identifying the right LPs and raising her first fund How raising her first fund differed from her second Jesse's advice for first time fundraisers How Halogen is supporting their founders How to leverage media for consumer companies Jesse's outlook on relationship building and prioritization How Jesse and Halogen evaluate early stage founders Jesse's investment in Toucan and how she views the future of work and learning What industries Jesse recommends investing in now Sign up for The Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/

Christine Bullock has been teaching fitness and working in the beauty business around the world for over two decades. Christine is the creator of Evolution 20®, a 60-day fitness and nutritional program, Super Shred, and Body Reborn Post-Natal DVD Series. In addition to her Evolution20® Program Christine has developed the 30X30 Total Transformation program for Mindvalley as well as 10 Minute Solutions: Butt Lift which was rated one of the top Pilates DVDS for 2013 by Pilates Style Magazine and she was voted the hottest trainer in Los Angeles by Racked LA. Additionally, Christine used her background in total health to co-create the award-winning body care brand, KAYO Better Body Care. Christine can be seen as a judge and trainer on Season 1 and 2 of “Fit For Fashion TV.” Christine holds certifications in Yoga, Pilates, General Fitness, Pre & Post Natal Fitness, and Nutritional Counseling as well as has a B.A. in Psychology and Education. She was a finalist in Women’s Health “Next Fitness Star” competition for 2015.  She is an Ambassador for popular fitness fashion clothing lines such as Lorna Jane, Carbon38, Michi, Koral Activewear, and Vie Active. Christine is a go-to wellness expert and can be seen on NBC, E!, VH-1, Star TV, California Life, and PopSugar, as well as a contributor for many magazines and websites including Oxygen Magazine, Yahoo Health, Style.com, InStyle Magazine, Women’s Health Magazine, Woman’s Day, Men’s Health, Glamour.com, Well + Good, Mind Body Green, Bustle, In Touch Magazine, Life & Style, Fitness RX, The Bump, Fit Pregnancy, and many more. She is recognized as a top fitness model representing the world’s elite brands such as P-90X, Insanity, Equinox, American Gladiators, Metaball, and Sports Authority to name a few. Christine has been featured on the cover of Women’s Health Magazine, Europe’s biggest fitness magazine Sport & Fitness, as well as featured in Men’s Health with a full page interview. Christine is also the spokesperson for Champion Naturals™ which is an innovative line of clean sports nutrition with uniquely designed protein blends to support four different kinds of training: Strength, Fitness, Endurance and Sports. In this episode, you'll hear about: Ballet class with Kristy & Christine Christine's health and beauty career Adoption Christine's motherhood journey PCOS & thyroid imbalance Miscarriages Fluid movements Diets & supplements Christine's birth story Find self-care moments Adoption Story Video Series FitOn App Connect with Christine: Website: christinebullock.com Instagram: @christinebullock YouTube: @christinebullock Facebook: @christinebullock

Tori Thain Gioia, Co-Founder and Co-CEO, was moved to launch Perelel alongside co-founders Dr. Banafsheh Bayati and Alex Taylor in 2019 when she learned that her daughter would be born with a cleft lip. She turned to her OB, Dr. Bayati, who found the defect was associated with a folic-acid deficiency early in her pregnancy that was not addressed with her one-size-fits-all prenatal vitamin. Tori uncovered an array of additional issues that can arise from relying on a generic prenatal vitamin and with her co-founder Alex Taylor and Dr. Bayati created Perelel to address this important category that had been previously overlooked. Prior to launching Perelel, Tori held roles in finance, strategy and investing at Olive & June, Honest Co., Carbon38, Crestview Partners and Lazard.    Alex Taylor, Co-Founder and Co-CEO, is a brand executive and has been a part of building consumer-beloved brands such as Free People and Clique Media’s Who What Wear, Byrdie, and MyDomaine. She first grew intimately aware of the lack of transparency and education available in the prenatal-vitamin market when she was pregnant with her first child and began customizing a prenatal regimen herself. Alongside her co-founders Victoria “Tori” Thain Gain and Dr. Banafsheh Bayati, they worked to create a new solution for parents that offered more than just a one-size-fits-all approach, to deliver appropriate doses of nutrients at the time they are needed most at each stage of pregnancy. Previously, Alex has served as president and executive editor-in-chief for Clique Media and has held in roles at Vogue, Rogers & Cowan, L'Oréal, Google and URBN’s Free People.   Alex and Tori join Kristen Hall, COO of Mother Honestly, to share how vital the right nutrients are to support women in their motherhood journey and the community they have built. Be sure to check out this great company for yourself and follow their journey @perelelhealth

In this episode my guest, Alissa Benishai and I are covering so many great topics. Talking points: Alissa's story of success Phat Buddha - how did it all started what inspired you to create such a successful brand how did you come up with such a catchy name what makes Phat Buddha so unique  what do you rely on when creating new designs what helped you to grow this brand what's the best business advice you've ever received  what business principles have led you to tremendous success Phat Buddha is also known for supporting great causes Guest Alissa Benishai @phatbuddhawear  born and raised in New York City, Alissa graduated from Stern at the impressive age of 19. Her first career in the “city that never sleeps” landed her in real estate development. Alissa's then lifestyle revolved around high-stakes deals, parties and beyond until her dreams were almost swept away. In a pivotal moment of realization, Alissa opened her eyes to a much-needed new approach to both life and career. In 2009, Alissa said goodbye to her lifetime in New York and traveled to Hawaii to begin a three-month intensive Bikram yoga training. It was here that she found both her peace and passion in life and returned to New York to transform it into what was born as Phat Buddha, a one size fits all activewear brand. Since then, Alissa has evolved Phat Buddha into more than just a wardrobe for the studio. Phat Buddha @phatbuddhawear  is a fashion-forward, seamless-focused brand designed for your body, your movement. Born from yoga, fashion meets function with every piece, incorporating both style and comfort, from luxe details to impeccable fits. We currently work with top tier retailers including Shopbop, Carbon38 and Bandier, as well as major fitness studios including Barry's Bootcamp, SoulCycle, Flywheel, Rumble and more. We have been featured in major publications from the New York Times to Vogue, Elle, Shape, People Style, Glamour, Cosmo, Yoga Journal and beyond. Social influencers also love our brand, including @somethingnavy, @amandakloots, @manrepeller, and @stylists.to.a.t. Host Olyasha Novozhylova - NotBasicBlonde @notbasicblonde_ NotBasicBlonde Podcast - @nbbpodcast Olyasha Novozhylova is the founder and creator of Not Basic Blonde, a fashion, and lifestyle blog dedicated to inspiring young women to create an extraordinary style. The Russian model led an impressive 10-year career in fashion and runway in Atlanta and overseas, as well as enjoying several acting roles. Now a leading influencer, Olyasha shares her beauty, wellness, and fashion tips with an audience of over half a million.

Jesse Draper is a mother of 2 boys, founding partner of Halogen Ventures as well as creator and host of Emmy nominated television series, The Valley Girl Show. Draper is a 4th generation venture capitalist focused on early stage investing in consumer technology companies led by female and co-ed teams. Among her 55 portfolio companies, are the Skimm, Glamsquad, Carbon38, HopSkipDrive, The Flex Company, Eloquii (recently sold to Walmart) and This is L (sold to P&G). She stars on SET's television series Meet the Draper's currently in it's second season. Draper was listed by Marie Claire magazine as one of the ‘50 Most Connected Women in America’. Draper has been a contributor to Marie Claire, Mashable, Forbes, and is a regular investor and tech personality on shows including TLC’s Girl Starter, The Katie Couric Show, Fox’s Good Day LA, CNBC’s Who Wants to Be the Next Millionaire Inventor? & Freeform’s Startup U. Learn more about Halogen Ventures: https://halogenvc.com/ Follow Jesse Draper on Twitter: https://twitter.com/jessedraper Follow Jesse Draper on Instagram: https://www.instagram.com/jessecdraper/

Today's episode is all about moving forward. Have you ever thought about starting a business or pursuing one of your interests more seriously? It can be risky. Although when you're building something bigger than yourself, it's a risk that becomes tolerable.My guest today is Kristen Kurihara, she is the founder of the MoveForward Community, a space for fitness, health, and wellness professionals to come together to create community. Kristen started teaching yoga 15 years ago, and has worked in the retail world doing marketing and sales for companies like Abercrombie & Fitch, Lululemon, Pressed Juicery, and Carbon38. Her mission is to bring together talented women and create magic.Entrepreneurship is a rhythmical pattern of rising and falling, continual change, and the constant push for growth. Moving forward towards your vision is what gives our lives direction—whether you reach the destination is not what's matters. It's the deep joy and satisfaction of moving towards something. Having direction alone is valuable enough.Follow Kristen:moveforwardcommunity.cominstagram.com/moveforwardcommunityinstagram.com/kkholidayy

Are you wearing leggings all day, every day? Aren't you grateful to live in a time where fashionable athletic wear is celebrated? The fact is, there is a reason why superheroes wear Spandex: they have to be comfortable to kick-ass every day!  Katie Warner Johnson, Co-founder and CEO of Carbon38, is not only curating 260+ brands and their own Carbon38 label; she is building female leadership and creating a movement that started with falling in love with women (her ideal customer), that she calls “the boss”.  Get inspired by Katie’s thoughts on failure, setbacks, and feedback. And at the very end of this interview you'll receive Katie's friends and family's discount code for the Carbon38 website: https://www.carbon38.com/ Throughout the episode they discuss: 1:30 What was the inspiration to creating Carbon38? 3:42 Female employment at Carbon38 5:22 Katies favorite and least favorite part about being a CEO 10:00 Growing from failures and negative feedback 12:50 Exciting new project from Carbon38 and update on trends 16:50 Katie’s passion for crystals 19:37 Advice for entrepreneurs just getting started with low capital 22:38 Katies thoughts on resilience 25:00 What makes Katie’s heart ‘sing’? ----------------- Learn More: https://www.curtco.com/lifedonebetter Have questions or feedback for Jill? Send her a message on Instagram: https://www.instagram.com/_modelsdoeat Follow us on Twitter: https://www.twitter.com/_lifedonebetter Hosted by: Jill de Jong Produced and edited by: AJ Moseley Sound Engineering by: Steve Riekeberg Theme Music by: Chris Porter A CurtCo Media Production https://www.curtco.com See omnystudio.com/listener for privacy information.

Despite being raised in the tech startup world, Jesse Draper didn't believe she could BE that. Because she didn't see women entrepreneurs, it didn't seem like an option. So, Jesse started seeking out female founders—first to interview and later to invest in. And now, she runs a venture fund that is like the Batwoman-Signal for companies with female founders, attracting 4,972 deals last year alone. Jesse is the Founder and Managing Director at Halogen Ventures, a VC fund focused on investing in early-stage consumer technology startups with a female in the founding team. She has dedicated her career to empowering women entrepreneurs, starting with the talk show and tech news site, The Valley Girl Show with Jesse Draper. Today, she manages a fund of 62 companies and serves on the board of Werk, Blue Fever and Preemadonna. Jesse is also making waves with her recent post, ‘Investing in Women Isn't a Fucking Charity.' On this episode of Boost VC, Jesse joins us to discuss what inspired her piece on investing in female founders and express her desire to make a shit-ton of money on the very best deals—as opposed to ‘giving money away.' She explains the need for more capital run by women as well, challenging women to talk about money and invest in for-profit opportunities. Listen in for Jesse's insight on how she spends her time as a fund manager, what the best founders have in common and where venture funds can go to find women entrepreneurs. Topics Covered Jesse's commitment to empowering female entrepreneursTalk show/tech news site The Valley Girl with Jesse DraperFund invests in early-stage female founded consumer tech What has changed for female founders in the last 15 yearsGetting better but men still control majority of capitalNeed for more capital run by women The education problem Jesse sees around women and moneyAfraid to talk about money, let alone investCreated education track to help women investors learn Jesse's take on the momentum behind female foundersPeople look to diversity portfolios (e.g.: Yale endowment)Women still underfunded, VCs stick with existing network Where funds should be looking for female foundersReach out to networks/accelerators like All RaiseLook at pitch competitions for women (i.e.: SoGal, P&G) How Jesse spends her time as a fund managerFocus on supporting top 10 companies in portfolioGive founders two years to prove themselves Jesse's advice to founders on communicating with investorsMonthly until raise series A, quarterly moving forwardBest founders have heads-down mentality Jesse's definition of successFreedom to do something you loveMay change daily in pursuit of missionConnect with Jesse Halogen Ventures https://halogenvc.com/Halogen on Facebook https://www.facebook.com/halogenvc/Halogen on Instagram https://www.instagram.com/halogenvc/Halogen on Twitter https://twitter.com/halogenvcJesse on Twitter https://twitter.com/JesseDraper Resources Jesse on Boost VC EP065 https://theboostvcpodcast.simplecast.com/episodes/57d367fa-bebb2890Jesse's Article on Investing in Women https://medium.com/@jessecdraper/investing-in-women-isnt-a-fucking-charity-ceabe8918b9cThe Skimm https://www.theskimm.com/Carbon38 https://www.carbon38.com/HopSkipDrive https://www.hopskipdrive.com/drive/FLEX https://flexfits.com/?view=hello-flexL. https://thisisl.com/The Valley Girl Show with Jesse Draper https://www.imdb.com/title/tt3893996/Bleacher Report https://bleacherreport.com/‘Mattel Sales Soar as Pandemic Spurs Demand for Toys' in the Financial Times https://www.ft.com/content/ac59759a-d6c0-4ab4-9741-80b4ed5e3317Billions https://www.sho.com/billionsYellowstone https://www.imdb.com/title/tt4236770/‘Yale's David Swensen Puts Money Managers on Notice About Diversity' in APK Metro Newshttps://apkmetro.com/yales-david-swensen-puts-money-managers-on-notice-about-diversity/Maddie Callander https://www.maddiecallander.com/All Raise https://www.allraise.org/SoGal https://www.iamsogal.com/P&G Ventures Pitch Competition https://pgventuresstudio.com/challenge/Create & Cultivate https://www.createcultivate.com/Jesse on Molly Sims' Instagram Live https://www.instagram.com/tv/CG2-C8Jppry/Las Vegas https://www.imdb.com/title/tt0364828/BlockCypher https://www.blockcypher.com/Ancestry https://www.ancestry.com/ Connect with Boost VCBoost VC Website https://www.boost.vc/

Nisha Dua is a General Partner at BBG Ventures, which she co-founded with Susan Lyne in 2014. BBG Ventures is an NYC-based seed fund investing in consumer tech start-ups with a focus on women and underrepresented founders. Nisha believes the greatest untapped opportunity for venture capital lies in backing women who are using technology to address common life-challenges and transform daily habits. Women are the dominant users of the fastest-growing mobile and social platforms, and they make or influence 85% of consumer purchases. Nisha has invested in over 70 start-ups, including a few that you may know such as Zola, The Sill, Carbon38, and Lola.In addition to her work at BBG Ventures, she founded BUILT BY GIRLS, a platform that encourages young women to enter tech by introducing them to opportunities, practical skills, and a network of women in the industry. But before all of that, Nisha explored a variety of careers from being a singer, actress, lawyer, and consultant. In our interview, we’ll talk to Nisha about how to make career transitions in your life, incredible advice about raising money for your business and common mistakes too many entrepreneurs make. In this episode, we'll talk to Nisha about: * Nisha opens up about her upbringing with Indian parents & how their expectations academically impacted her early career [2:51]* Nisha shares tips on how to make big career leaps & why she decided to leave law [9:06]* After being diagnosed with multiple sclerosis, Nisha discusses why she had to make a career change & re-evaluate what success looks like [16:12]* How Nisha gained the confidence to take on a new opportunity in business despite having no “formal” experience [23:54]* How a business she was running led her to founding BUILT BY GIRLS [27:36]* How Nisha’s varied career path led her to venture capital and launching her own fund [33:22]* Nisha explains how founders should think about raising money & why venture capital isn’t for everyone [39:07]* After seeing over 7,000 pitches, Nisha explains key themes that make a great founder [44:38]* How to think about storytelling when you’re a founder and why it’s critical in your business [51:22]Follow Nisha:* BBG Ventures Instagram: https://www.instagram.com/bbgventures/* BBG Ventures Website: https://www.bbgventures.com/* Built By Girls Instagram: https://www.instagram.com/builtbygirls/* Built By Girls Website: https://www.builtbygirls.com/Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.

It's Women's Equality Day! And we have a *long* way to go to making sure this is EVERY day. Society Nine founder Lynn Le and this episode's special guest Taylor Rae Almonte deep dive into where progress has been made, but also where we still have such a long way to go - in fitness, sport, culture and society. Taylor is a Brooklyn based actor, athlete & activist. She is an NYU alumni, having graduated with honors and a double major in Drama and English & American Literature. She utilizes her unique skill set to educate, empower and amplify marginalized voices in all aspects of her life. Her unique brand of Fitness Activism —combining the mental health benefits of movement with the opportunity to educate and raise funds for social justice organizations—has been sponsored by brands such as Women's Health Magazine, Carbon38, Popsugar and more. She has a weekly newsletter discussing this work along with a new topic every week relevant to fighting systemic oppression. As an actor and model, she's done everything from being on the Broadway National Tour of Motown the Musical, to campaigns for Olay Skincare, Benefit Cosmetics, Cole Haan and more. Follow her on Instagram at @taylorraealmonte and www.taylorraealmonte.com/

Today I am speaking with Jesse Draper. Jesse is a mother of 2 boys, founding partner of Halogen Ventures as well as creator and host of Emmy nominated television series, The Valley Girl Show. Draper is a 4th generation venture capitalist focused on early-stage investing in female-founded consumer technology. Among her 55 portfolio companies, are the Skimm, Carbon38, HopSkipDrive, The Flex Company, Eloquii (recently sold to Walmart) and This is L which recently sold to P&G. She stars on SET's television series Meet the Draper's currently in it's second season.   This podcast series is hosted by Patricia Kathleen and Wilde Agency Media. This series is a platform for women, female-identified, & non-binary individuals to share their professional stories and personal narrative as it relates to their story. This podcast is designed to hold a space for all individuals to learn from their counterparts regardless of age, status, or industry.    TRANSCRIPTION *Please note, this is an automated transcription please excuse any typos or errors   [00:00:00] In this episode, I had the fortunate opportunity to speak with Jesse Draper. Jesse is the founder of Holligan Ventures and the creator and host of Emmy nominated The Valley Girl Show. Key Points addressed where Jesse's founding of Holligan Ventures and its work as a Los Angeles based venture capital fund focused on investing in early stage consumer technology startups with a female in the founding team. We also unpacked Jesse's extensive knowledge of creating and hosting what was the first tech talk show, the Valley Girl Show, and what the industry was like a decade ago during the show's inception and growth. Stay tuned for my informative talk with Jesse Draper.   [00:00:43] Hi, my name is Patricia Kathleen, and this podcast series contains interviews I conduct with women. Female identified and non binary individuals regarding their professional stories and personal narrative. This podcast is designed to hold a space for all individuals to learn from their counterparts regardless of age status for industry. We aim to contribute to the evolving global dialog surrounding underrepresented figures in all industries across the USA and abroad. If you're enjoying this podcast, be sure to check out our subsequent series that dove deep into specific areas such as Vegan life, fasting and roundtable topics. They can be found via our Web site. Patricia Kathleen .COM, where you can also join our newsletter. You can also subscribe to all of our series on iTunes, Spotify, Stitcher, Pod Bean and YouTube. Thanks for listening. Now let's start the conversation.   [00:01:40] Hi, everyone, and welcome back. I'm your host, Patricia. And today, I am so excited to be sitting down with Jesse Draper.   [00:01:46] She's the founder of Halogen Ventures and the host and creator of Emmy nominated The Valley Girl Show. You can find out more about all of the endeavors that we talk about today and her on Hellgren v.C dot com. Welcome, Jesse.   [00:02:01] Thank you. I'm so excited to be here. I love what you're doing.   [00:02:05] Absolutely. I love what you're doing. So the feeling is mutual for everyone listening. We're going to climb into a quick bio of Jesse. But before we get to that, in case you're new to our series, a quick roadmap for today's podcast, we'll follow the same trajectory as all of them in the series. First, we'll look at and packing Jesse's academic and professional background leading to the launch of Helen Ventures. Any pertinent information that we can garner from that? Then we'll go jump straight into unpacking HelpAge and Ventures. And for everyone listening, all of our nerdy little founders, not crew, is out there. We'll start out the logistics, the who, what, when, where, why funding all of that, the logistical stuff up front. We'll get into the ethos of what they're doing with halogen and how all of it's working. The impetus. Some of the markets that they've service and the populations that they kind of look at working with. And then we'll also unpack the Valley Girls show it is Emmy nominated. It's it's got a really cool impetus. Jesse spoke with a bunch of really fantastic people over the past decade. And I have a lot of production questions for those of you who are looking at it, the medium of kind of mixing in YouTube with everything that everyone's doing has been a very real part of the integration model and as as you could, particularly entrepreneurship and followership. But we'll kind of look at all of that and then we'll unpack other media like endeavors that she and her prolific family that she comes from have done. Then we'll turn our attention towards looking at goals and plans that Jesse has for the next one to three years. This has changed for everyone, entrepreneurs and successful titans alike. Given the recent Koban 19 pandemic and how some of that has changed and what her conversation with her company and herself has been like in reassessing those goals for future plans, we'll wrap everything up with advice that Jessie has. For those of you who are looking to get involved with her, what she does, or perhaps emulate some of her careers. Magical success, as promised. A quick bio on Jessie before I begin peppering her with questions. Jessie Draper is a mother of two boys, founding partner of Logan Ventures, as well as a creator and host of the Emmy nominated television series The Valley Girl Show. Draper is a fourth generation venture capitalist focused on early stage investing in female founded consumer technology. Among her fifty five portfolio companies are the skim carbon 38 Hop, Skip, Drive, the Flex Company and Eloqua recently sold to Wal-Mart. And this is Elle, which recently sold to PMG. She stars on Essie's television series Meet the Draper is currently in its second season. It says here it might be in its third or fourth. We were just talking. We'll get Jesse to clarify that later on.   [00:04:43] Draper was listed by Marie Claire magazine as one of the 50 most connected women in America. Draper has been a contributor to Marie-Claire Matchable Forbes and is a regular investor and tech personality on shows including TLC, Girls Starter, The Katie Couric Show. Fox is Good Day, L.A.. CNBC sees Who Wants to be the Next Millionaire. Invest in Ventor and Freedoms Startup U.   [00:05:10] She proudly sits on the Board of Directors of Enterprise Technology Company Work Blue Fever PREE Madonna, creator of Nale Bought and the nonprofit board biz world. Draper supports the Parkinson's Institute and is very involved with growing UCLA as female entrepreneurship community. Now, Jesse, I know if I am if I stumbled over any of that, you can absolutely clarify. But before we get into unpacking halogen and everything that you're doing there, I'm hoping you can draw us a roadmap for everyone listening or watching the vodcast today of your early academic and professional life that led you to launching Holligan.   [00:05:49] Yeah, I. Hello, everyone. I'm happy to be here. And, you know, I think like most career trajectories, it's it's not you know, it's not a straight line by any means. But it does make sense for you here. Sort of like you have moved me. But I grew up in Silicon Valley, as you mentioned. I'm a fourth generation investor and the first female in line. I didn't think I could go into that profession, although I had many venture capitalists in my blood. And that was sort of all I knew growing up in Silicon Valley. I grew up around incredible entrepreneurs. It was, you know, a very privileged human being. And I. But again, I didn't think I could go into this profession because my mom worked incredibly hard raising four children. And my dad was very he really opens the curtains to me in terms of educating me about startups. I worked with him a little ice or steels for him through my show, like Paperless Post and numerous others. And I I worked at an asset management company just after college, but I just didn't think that I could go directly into that career because I didn't see any women around me. And so I saw my Aunt Polly and they say, you can be what you can see. And my aunt was this very successful actress. And, you know, it's sort of funny, but I thought, oh, as an eight year old child, like, that's what a traditional job for a woman, you know, because she's something and I'm very close to and that's what she does. And she was on the show called 30 Something in the 80s that was really popular. It's coming back on Netflix, actually. Shameless plug. And she I just idolized her. So I went into entertainment and I, I went to UCLA. I studied theater, film and television. And I my dad was always kind of in the back of my head saying, Harvey can make this a business. How is this a career? You know, he was supportive, but he was sort of like, you need to figure out how to make a living doing this. And it's a very difficult lifestyle. If, you know, she's like, it's rare that Polly had such a successful career and still has. And so I went to UCLA after UCLA was on and a glowing show was acting, was going to cattle calls. And I very quickly was like, OK, I love and respect to this profession, but I go to these cattle calls and there's a thousand girls who look just like me and are probably much more talented. And my heart is really good with this world of technology. And so I kind of combined my two passions and I basically said, OK, I have a third season of this Nickelodeon show and then I have a six month hiatus. And instead of auditioning this year, I'm going to go start a technology talk show. I've never seen one. I always thought these people should be idolized. And I say it's the first technology talk show. You know, people can kind of come at me and prove to me that there was one before. But I had the former CEO, Eric Schmidt, in two thousand eight on my show and no one cared. So I bet it was like one of the first in these like early, early days after two seasons of the show online. And, you know, you were alluding to asking about distribution, et cetera. You know, this was my own entrepreneurial print, unreal journey. It was like early days of digital distribution. No one knew what they were doing. It was a complete disaster to get your content out there. And I was looking for eyeballs, but because I was on a no gloating show on Nickelodeon, was owned by Viacom. And I anytime and Viacom was in a lawsuit with YouTube. And so anytime I put something up on YouTube, it would be taken down because my identity was owned at that time by Nickelodeon, essentially like my IP. It was this weird thing that everyone was still figuring out. So I didn't really focus on YouTube, but I was like, where else can I find eyeballs? And so I ended up working with Forbes, Mashable, numerous others, and we created content. I was one of the first shows to do a deal with all those airports and hotels. Now it's much more normal, but we were getting millions and millions of users through those. And I was just it was this really discombobulated situation. After two seasons of the show, we then took it to television, were ultimately nominated for an Emmy, but also after two seasons of the show. So we did a total of. Seasons, sorry, I feel like I'm all over the place today. The world is in shambles. That's right. I'm sure it would be bad not to even address that. These are horrible. I mean, these wonderful protests are going on. But just like there's so much horror in the world right now in the last word of all these problems. So so basically, I sat through the show after two seasons of interviewing incredible men in technology. I was like, this is still the problem. There's a huge problem here. Like, I just didn't viewed men in technology for two seasons. I didn't think I could go into technology because I didn't see any women. And I need to change this. So I made an initiative to interview 50 percent women in technology on the show. And this was like. Long enough ago that it was impossible to get the Meg Whitman's of the world. It is so difficult because they did not want to put themselves out there. This was like a generation of women who were like, I'm not going to help you. I had to fight so hard to get to where I am. And I was dying for mentors. I was dying for advisers. And I just got shot down and shot down again. And I'm forever grateful to the women of fashion technology because once that started booming a little bit, it was Jen Hyman from Rent the Runway. She came on my show. That made it OK for Rebecca Minkoff to come on my show. That made it okay for the guilt girls to come on my show. And that made it OK for Sheryl Sandberg to come on my show before she'd written Lean In, before she had really gotten out there. She was a new CEO at Facebook and that changed my life. I got all of a sudden it was like celebrities and Jessica Alba and the CTO of the United States of America and like really put me on the map. And it was a fun, silly talk show. Very different than most technology talk shows. But I started doing this like Rock in Women series. And I look back to that first Rock and Women series. It was so cool. It was Sheryl Sandberg. It was this woman, Beth Cross, who started area. If anyone is a horseback rider, that's like the biggest horseback riding brand. It was really a heart. So I'm still pretty close with from Eventbrite, which has now gone public, like looking at these women, just like me chills. And that was the beginning of this journey that I was just striving for more for women. I grew up again in this family of investors, and I knew what a good deal looks like. And I was sending my dad all these deals because they pitched the show as a technology company. And I'd say you're too early for the show, but maybe you should go talk to some investors. I know. And then I was like, I can do this. I don't have any money, but I can do this. And so I, I started seeing some deals. I'd say you're a little early for the show. Love what you're doing. Can I write you a Penneys check? A thousand dollars, a thousand dollars, whatever I could afford at the time. Sometimes I would negotiate sweat equity and get some advisory shares and, you know, help them with PR and media exposure. And I created this nice little track record. I'm one of those companies I sold for a twenty five X return in less than 18 months on the secondary market. And that was like just a huge moment for me where I realized. The show was going OK. I was barely breaking even. Media is still pretty broken, although everyone's eyes are on online. So this is it's booming right now. But I was like, there's something wrong. I've never been on television. I've been online. No one knows how to make this a really profitable business unless you're selling tons of swag. And we were too, you know, early to, like, have that brand recognition. And so we. So I just sort of put the show on pause. I had to be I got married, had a baby simultaneously while raising my first fund. So I used the track record from those little angel investments I'd made to raise fund one. I pitched five hundred investors, closed, maybe 50 of them. And the first people I went to were these people I had created relationships with through my talk show. And so Alexis, moving from Gilt Group was one of my first investors, you know, and I got this nice group of people who had watched and gotten to know me through my sort of media channel. And that was how I began to build my network in terms of raising capital. We're now on our second fund and we've invested in 62 companies, all female founded. There has to be a female on the founding team of five. We've had about six exits to date. Two were one hundred for one hundred million dollars. And that's still pretty early in terms of our trajectory. And I just want to keep thinking about investing in women as an opportunity. A lot of women are going out and saying, oh, poor me, I'm a woman. Invest in me. This is an opportunity. This is not a charity case. Investing in women is not charity. You are going to make a lot of money. Women raise half as much capital. They double the return. And and so that's where proving that out day by day. I'm also really proud of the fact that because I went off of I live in L.A., we I went off of the traditional Silicon Valley Road, which I literally grew up on and totally love and respect. But again, there was no gender diversity whatsoever. And I'm I put out this. We are investing in women. And it was like this bat signal. This magnet for thousands of female deals because women are looking for women investors is they're starting companies that often men don't relate to. And you need we need men. There's not a man hating club we need, especially because they control the majority. But we really need people to invest in more women. And so I started thinking about, oh, wow, we're getting all these women from all over and we're investing in the best deals and completely just that was our beginning strategy. And we have over 60 percent minority led companies because we were looking for the best. And I'm so proud of that, especially today, because it is so important to we always say, you know, invest in diversity. We invest in diversity of gender, race and age. And I think that diversity breeds success. And it's really important to give everybody a shot. We are we're very easy to get a hold of. You can hit me up through the website. You can, you know, purchase through the website. You can find me on Instagram. I'm taking pitches through Instagram at Jessee. See Draper dot com. Jessica Draper from all over the place today. Goodness, Patricia. But I'm I at. But we take pitches everywhere because I never want people to feel like you have to have an introduction to me. I think it's really important that everyone has a shot and we might miss out on the next, you know, Uber or something even better if we don't look at every deal we possibly can. And so anyway, that is my that's how I got here.   [00:18:24] Now you're here.   [00:18:26] I well, I think it's interesting when you talk about the culture of, you know, you can see we can get into the statistics that everyone's heard a million times over about the consumer dollars and the power that women and women identified non binary.   [00:18:38] Those communities have in what they're spending and how they're not taking advantage over that power and things like that. But you and I were talking off the record before we started filming about this kind of I was kind of baptized into the concept a little bit too late for my comfort. But this concept of the lifecycle of the female entrepreneur and founder and how the matriculation should naturally turn into when I say female, I mean female identified non-binding as well. Pretty much anyone other than the white man. It's kind of been represented and spoken about as 50 years. Not that I don't care about them, I just don't. Not speaking to them right now. The responsibility that they have in the life cycle about eventually matriculating all the way through and becoming investors themselves and becoming, you know, part of this like giving back into that system where they invest in. Melinda Gates has talked recently on a very open platform. Is this being one of her major issues and concerns as of late? And I think that it's so important to kind of unpack that. And one of the most interesting things, we have all these correlations and nothing is causation and a member never claiming that. But there are these correlate of values. When you say, you know, we were just looking for the best and we wanted it to be female or some kind of woman involved in the original founding of it and to have it all of this and also be represented and, you know, minority representations in populations as well as just it's proof, as you're saying, diversification works and it drives. And, you know, there's a lot of different. I come from a huge psychology and sociology background. So a large part of me wants to pass out like who? It's because those people fought harder. It's because they were more used to hearing those because they had to do that. And then if that is neither here nor there and it's again, it's all correlation. But I do think that there is truth in that and people can talk about it all day long. But until you put your effort and your money down as you have, the change is not yet happening. And I think that there's been a lot of discourse in the communities that I have spoken with in women investors and ventures and things of that nature where there's still a lot of chat. There was a lot of hyper conversation about the Metoo movement, you know, and how people were terrified that it was just going to go away, it was going to get all this publication, were going to take down a whole bunch of horrible abusers. And then it was just going to kind of go back to business as usual.   [00:20:49] There wasn't gonna be any law, there wasn't gonna be any change and things like that. And I think the same thing is true with investment.   [00:20:55] And I'm looking at changing the seat at the table, as Gates said, you know, putting the change out there is your your fund has been and talking about it, I think is a crucial part of the process because we can all have these summits and discuss things as women and female identified individuals. But until we start putting those things into motion, it won't change for our children's generation. And that's my goal. You know, mine is is happening right now and playing out well. But my daughters need to come up in a different world where they see people looking like us and female identified individuals at the table, because when I was coming up, I didn't see nary one female in tech until Oriana with Huff Post, like I did not I did not know of one.   [00:21:37] And I hung out with nerds from Atari days up like I was kicking it with with the kids that were playing it, then programing the games, then in their parents garage. And it was always meant and, you know, it was usually always white men. And so even from the visual aspect of the archetype that I saw in person and on TV, you were saying your daughters are clearly going to be fine.   [00:21:59] I'm glad you're even thinking about that. I mean, one of my biggest frustrations, running a fund that focuses on women is that. Fund one. I went out and thought, oh, I'm going to go meet with the female billionaires and all the women investors I can find. And, you know, I'm not saying I sat down with every female billionaire, but quite a few. And what I found is women are more comfortable writing a multimillion dollar check to charity than investing in a fund. And I started asking why. Why are you bragging to me about how you wrote a three million dollar check to that charity you believe in? And why have I had six meetings with you and it's taking you so long to get across the table here. And, you know, they say, well, I don't know that much about venture capital. I prefer if you talk to my husband and it's like meeting six, I now have this rule that after three meetings, you know, you know, if they're in, you know. And I'm like, OK, well, let's meet with your husband, you know, and usually the husband's game. And it's it's fascinating to me. But we started a dinner series. Now you'll have to come to one. And now it's very easy because they're all in to where I was really frustrated that women are not taking enough risk with their capital. And so, anyway, fund, you know, my investors overall are the majority are male. It's probably 60 percent male to female. And that's what's frustrating for me. I, I would love to have, you know, much larger female investor base because of what we're doing. But again, I do love men. I was raised by incredible men. I just got and men control the majority of the capital that we needed changing at those levels. We need it. I walked into a workers comp fund somewhere in the middle of the country and I was like laughed at, like the coffee came out of this guy's mouth. And he's like, I can't believe that you're investing in women. And why would we invest in this fund? You only invest in women. And I was like, OK, well, I guess, OK, I just went back and. So here's why it's a great investment. They raise half as much capital. They double the return. Here's all the data. And I was so grateful because about halfway through that meeting, one of the associates came in and it was a younger guy. And he said, oh, my wife uses that company. And, oh, yeah, I've heard of that one, too. And so I do see it changing. But we need more women in those conversations because these are the pension funds and the did partner investors who invest in capital, in women and make those giant endowments. Those are all run by men. And now they're hiring, you know, a few more women. But we need more women investors. We need more women to understand investing and try. Like, the more you try, you know, big risk equals big reward. Buy some stock. Go on, Robinhood. You like Starbucks? Go buy some Starbucks. That's a public stock. You know, Bitcoin, too, is like one to 17 in terms of female to male. And that is a huge opportunity as well. Like what is Bitcoin? I'm sure everyone's thinking right now on this. Like, go figure it out. You don't have to buy a whole Bitcoin. You can buy a little piece of a Bitcoin. But I think women need to be playing in these circles and taking this risk with their capital. And it makes you feel more comfortable the more you're exposed to it. So I always say like to the men, you know. Bring your sisters, your daughters, your mothers into these conversations, your wives, champion women and wives and significant others should be in every single conversation with your financial manager. I don't care if you don't understand it. Sit there. You will understand it. After you go to a few of these meetings and we'll learn more and you can ask questions about why you're invested in that or what it means to be invested in a real estate fund or whatever it may be. So I just say, like, expose yourself, take more risk with your capital and talk about money. I mean, my friends clam up when I'm like, hey, you guys want to talk about, like, what you're investing in right now. And it's like it's like the air is sucked out of the room. You know, that some people work in finance and it just blows my mind that they don't own any stock. And so I really believe women need to build their pool of capital, build their own family offices, and also know as a woman that you have you own 50 percent of your you know, however, the wealth was created. If your husband worked and you stayed home, you own 50 percent of that. You can decide where that goes. And so I think women just clearly I'm on my soapbox now, but they need to take more risk.   [00:27:02] Yeah. And I think risk aversion is one of the things that, like you were saying, like we need to matriculate out of the next generation coming up.   [00:27:11] You know, it feels like it was baked in and finding out those levels. I think it's bred any kind of a version for me is always bred through ignorance. Right. Anytime you have an exposure, like you're saying, just go along, go to the meeting, become exposed. Make those terms start washing over you. They become very un mystified. Once you hear them enough and you put in the sign value to them those kinds of things, I think that integrating into the high school measurements, you know, young women leaving high school should understand the stock market. And I can promise you about zero point two percent of my entire graduating class from high school, including and the women will probably point zero zero one percent understood or even grasp that the tenants of the stock market, let alone how to how to garner them, you know, and then you say people clam up like even people who are in finance and things of that nature. I do. I think it's based out of fear. Because I think it's fascinating to talk about, especially the areas I don't know of airline ticket until I climb through, but I don't have this kind of like fear based reluctance towards it. And I believe that education is the great equalizer. And so I think that encouraging young women who I run into a lot of artistic circles and encouraging artists like that, that does not give you a get out of jail free card from understanding the ins and outs of the American banking system.   [00:28:29] What are you talking about? We all function in this society, you know, and understanding the tenants, the core tenants of an axiomatic values of some of those are imperative to breaking down the gender bias.   [00:28:41] Yeah, it is interesting, having come from the acting career where you make a large you know, I'm just thinking of artists because I've learned a lot about them, especially through being a venture capitalist. We have a lot of celebrity investors in my fund. And it's interesting, when I pitch a potential investor and they happen to be a celebrity and you fall in two buckets, like either one is like the celebrity who made a chunk of change and spent it. And every time they make a chunk of change, they spend it. And then there's the celebrity who is like, I, I know I need to save this. And I am going to learn a little about investing. I am going to find a financial manager. And those are the like, you know, all the biggest celebrities, you know, who've had these like careers of longevity, who are able to then invest in their own pieces of artwork and produce their own movies because they then have the capital to do that. And so I find it's this sort of like up and down thing in terms of how artists invest. And yeah, it's I do know a lot of artists as well who just kind of check out and it's like, no, you will have. You'll have more flexibility in your career, too. Like investing is for everyone. It's not. And you don't have to have millions of dollars to invest. You can go buy a stock for, you know, 20 to 50 to 100 dollars, whatever you feel like putting aside. And I always like to talk about that. There was this Fidelity study done where they studied Fidelity, did this big study and said who made the most money in the stock market? And it was the people who forgot that they were invested in the stock market. So I like to think I like to tell people that so that you can think about how to invest. Don't get hung up. If the market goes up and down, just hold on. You're in your 20s to thirties when you like, you know, most people don't have any cash. They're just starting to try and build their careers, et cetera. Just every once in a while to go put some put some cash in the stock market. Fifty dollars, hundred dollars, whatever you read about some stock, you know, that seemed interesting to you or you believe that, you know, whatever some sort of like you buy some PMG because everyone's scrambling for toilet paper or whatever it is like. Just think about a reason why you might buy that stock because you believe in that company. And then just leave it there, leave it there, watch it grow, and then you take it out as needed. But I think that that's how you should think about investing in the stock market.   [00:31:26] Absolutely. I want to pivot a little bit before we end up rapping because I have my own personal demands from this podcast. And one of them is to pick your brain on my head. The area that is is kind of near and dear to me. And I kind of want to unpack a little bit of what you did on the Valley Girl show because of when it was started. And we got this little preview of you were talking about like nobody was doing it. And it was this weird monopoly between being pulled down off YouTube and all of these different things. I'm curious, when you went to curate, were you the sole curator of your interview? Questions and research? And when you went to speak to these people, where did you draw your inquiry's from? Did you have this written script? Did you look at everything that you guys were garnering about them and think, I'm going to ask them this, this and this? Like, how did you kind of choose you interviewed Elon Musk. You interviewed a lot of like it wasn't just what you got into the flow was like early.   [00:32:21] And they were all such early stage startups. And Elon Musk, I think, and I both probably feel like that is an interview we wish didn't still exist.   [00:32:32] That's what it is.   [00:32:34] I don't know. He was very cool. It was probably one of his first press interviews. No one had even heard.   [00:32:39] Yeah. He looks like a babe in the woods on. Yeah, that I did. Watch that one. Yeah. Jessica Alba too. I was telling you, I was like. She looks good. Then I was like, well, she always looks good. But then I realized it was a little bit older. But I'm curious, how did you kind of curate your interview question process and who did the editing? Did you have any handle in how the editing and production was done or were you simply the host?   [00:33:03] Such good questions. So season one, I, I went to my Nickelodeon show and then filmed it on a hiatus out of my parents garage. It was a disaster. I hired my brothers were much younger than me and duct taped lamps to the wall. It was such a mess. I knew these sort of editor guys from high school who helped me out and put together those first episodes, which I just cringe thinking about. And then after that, I went back to the Nickelodeon show and I I am so grateful because like Alby Hecht, who's now runs HLN, the Ajoy Network. But I basically said to him, I said, hey, can I sit in on production meetings? Like, I don't know how to run a show, it turns out. And he was so nice. He just kind of was like, yeah, sure. So I went in and I learned about, you know, the production design and lighting and just how they thought about that. And then I started studying like The Ellen DeGeneres Show. I mean, she's still one of my idols forever. Like I would just say to me. And just what she did. And I liked that it was so positive. And then it sort of became this like we called it the Valley Girl because of Silicon Valley. But then it became this like a Valley Girl thing where everything turned pink and we just ran with it. It was a very pink talk show. But every season got a little better. So then I came back and I hired a small production team and they helped me film. And that's when I learned about, you know, like a multi camera shoot and how that worked, because on the Nickelodeon show, it's just a different style of filming. This is like, you know, I'd be like, how many cameras do I need? How. What's the least amount of cameras that I need? Yeah. I don't want to pay any more rent movies than I have to. And so we started a three camera shoot. And then every you know, once you create a really solid format and you know what you're doing in terms of format, then you can kind of branch out from there. And just thing came to fruition. Games that people liked to play, we continued to play. We just continue trying to get people to eat. Edible cockroaches like that did not go well, you know, like your true story. Like there were things that people freaked out. People are really scared of reptiles. It turns out I just was like this any fun anymore? We're not going to do nothing, but. So you you build upon that, so every season I'd come back with new sponsors or whatever and be like, OK, we can use a lot of the props and things from last season and just like put a nice shine over it, you know, and there are certain seasons that definitely stand out to me, especially once we got to television was just like a different level of production. But then we would you know, I remember we we got a jib, we borrowed someone jib, which is like sort of hanging camera so you can get that cool hanging shot has a tiny, tiny room. And it just made it. It like brought it to a whole nother level. We from the Nickelodeon show, there was a lot of music and I had one of the music guys helped me put together like a music thing is like a valley girl. Little funny sound. Intro song that we cut together some fun clips of the show on. And in terms of the questions, I mean. I'm sure you're asking also because as a talk show host, there is no books on this. Right. I read everything. There was like the art of the interview was like that wasn't helpful. Hi. You know, there's really no books on it. And what I would say, having done thousands of interviews and and also been interviewed thousands of times. I really appreciate that you do your research. I think that says everything.   [00:37:03] I'll never forget this one interview I had on Fox Business and. We were on camera when I realized she had not done an ounce of research. And sometimes those shows move fast. So we give everyone the benefit of the doubt. But it's like, you know my name. Know what I'm doing.   [00:37:19] Like, know why I'm here? And it's fine in those situations. If you ever are being interviewed, you should just know that as soon people have no idea and just kind of interrupt and like, give them your whole spiel. But I really appreciate people doing the research. I did just we would book and we would film like, you know, a whole season in a week or two and I would do up to five interviews a day. I don't know how I did that in my early 20s. Like, I now think about that. There was I did some international interviews, too, at conferences and stuff. And I remember there was one day I did eight interviews and I was like, I can't do that again, because you're right, you're on camera. People expect a lot of you. You need to be on point. But yeah. So the first probably Four Seasons, I wrote all the questions myself. Of course, I would get input. I would ask PR. I work with the PR teams. I would always try to get different things so like that no one had talked about. So like with Sheryl Sandberg, I found this weird tidbit online somewhere that she had formerly been an eighties workout instructor. And I saw it and I apparently had I broke that piece of news. And if you watched that episode, she is shocked. She's like, I don't know how you bounce. And I was then quoted like three times in The Wall Street Journal or the show was that was the moment I sort of like, wow, this is crazy. It's like according to the Valley Girl show, you know, Sheryl Sandberg used to be a workout instructor. And I think you want to find those tidbits. And for me, I didn't want the PR fight a version. We would interview these CEOs who had been trained and trained and trained. And I would go in with a bunch of questions and know what I wanted out of the interview. And in the beginning, if you watched those first episodes, you know, I mean, they really haunt me because I didn't know how to do an interview. I just write a whole bunch of questions. Then I started being like, OK, these are topics. And here's the questions I'd like to ask under every topic. And then also, can I make it funny? And so, you know, it evolved like anything. No one's good at it the first time or the second or the third time. But I worked really hard on those interviews, especially at the end and then when we were on.   [00:39:37] We were on Fox in local Fox and appearance's go in and we were poached by. CBS CapEx in San Francisco. And when that happened, I was working 24/7 around the clock. The stories I could tell you from that season. I had moved the show to L.A. and then we would have to turn it around and get it to San Francisco. We would have to close caption it. I was not sleeping. I was newly married, had a baby and was contemplating raising this fund. And I my husband finally sat me down and was like, so this is not humanly sustainable. Yeah, you can't actually do this. But that was when I brought on a writer just to help me with, like monologues because the format had changed a little bit and I couldn't turn around these episodes in time. And the writer who I brought on her name is Liz Hanah, and she is currently b hottest like writer in Hollywood. After she wrote the Valley Girl show, she'd probably like, please never talk about this again. She's after her. She wrote the Valley Girl show. She wrote the Post with Meryl Streep. And so now she's written The Long Shot. She's on every cool show coming out as a writer. She's just she's awesome. And I am so excited to continue to watch her career. But she was funny and she did a really good job coming up with some jokes. And you need other people in there, too.   [00:41:00] At a certain point to just get all of the work done. But I really did. Ultimately, if you're an interview host, you're the one saying it at the end of the day. So if someone else is writing your questions for you and you should think about this in terms of moderating panels or giving presentations, like if someone tells you to say something that you don't feel comfortable with, you're representing yourself. So never say that.   [00:41:23] So we had not with necessarily with Liz, but there were situations where someone would say, oh, you have to ask them about that or you just need to go with what you feel comfortable with. And those were the lessons I learned. Mainly like those are more of like public interviews. When you do it in front of a large audience or what have you.   [00:41:42] Yeah. So I did all the writing for the most part until it came on and I did an extreme amount of research. And then also just how do I come up with an idea like I mean, some things worked and some things didn't because I was trying to make technology approachable. And at that time, it wasn't. It was. People just didn't get it. They didn't understand hardware. They didn't understand software. And so I tried to make crazy analogies. I remember we had these, like, equal guys on one time.   [00:42:13] They were running this company called Equal Field. I filled like a wagon with sugar, like equal like the steps, the sugar steps to sarco.   [00:42:23] It's not even funny when I'm telling you about it, but there are things like that were it was just it was fun to come up with and we would come up with just crazy games. And some people still bring up the Fab Cup to me, which was basically just like a rapid fire questions game. And I think we ultimately at the end call it rapid fire questions. But in the beginning we called it the fluff cut because it was this fluffy bucket. And then I learned that that was like a porn term. And so you just I mean, yeah, like I could tell you all day, but yes, I, I had my hands on everything. I thought I had to be the last person to really work with the interviews, even when Liz came on. Yeah. I just needed to know these people through and through and really figure out what made them tick. And if I didn't feel like I had enough information, I'd like reach out to their assistant or I would just be like, give me something. Give me some, like, fun fact. Like, I don't know, you know, I don't know anything about this. Yeah.   [00:43:24] And it does. And it differentiates. I mean. Well, back when you were doing it, as well as social media, I feel like I can find any little skeleton. I need to know if I'm looking for something.   [00:43:34] But back in that point, it is I think there was a lot of like old school reach out to even just five years ago. It was just a different game.   [00:43:42] And I think it's it's awesome because it's still the Wild West. But I also think I did a podcast recently where I was interviewed about I've started, you know, five podcasts over the past two years. And people are asking me about, like, you know, you seem to have this down. And and I'm a very organized individual. I get very creative in my organized space, you know?   [00:44:02] And so I have these these ledgers, which is why I tend to redo systems that I have. But I it's actually a pet peeve of mine. And I used to think it was because I'm a nerd. I love academia. You know, I always did. I have a master's degree in art history, which just means I like to go to lectures. That's pretty much it. You know, I like to just go and sit around those people and talk and and and essentially my issue with podcasting is not that it's the Wild West, that there's all this like anyone is doing anything. It's that the lack of structure. Like I just a lot of times if someone had pulled up a podcast that it was two hours and ten minutes and I was like, girl, you are asking it from me, but I will give it to you. I will give that to you. But I for the first 10 minutes, the host didn't tell me anything about what I was expected to hear. Whether or not there was gonna be more than one or two guests, like I couldn't figure out the format. Was she going to start reading her diary? What was going to happen there? You know, and I'm down with a lot, so I just. But there was no forecasting. And then when she did get her first guest on, I had realized very, very quickly that she didn't even know she hadn't even spoken prior to hitting record, like she didn't know how to pronounce one's name, let alone anything more than a bio that she had scrubbed off line. And I saw in the interview, I keep telling people, you know, I think that there is a slight onus for anybody who's going to get online and interview someone else that you you should do research. And how much that is, is however much time you have or how much you want to invest in it. But as someone put forth some kind of a structure and research, otherwise, let's not call it a podcast. Let's call it your daily musings. My twelve year old has a podcast. It's got more structure than 90 percent of what I find, you know, and maybe that's because she doesn't want to upset me in here. What you're hearing right now. But I think that there is a responsibility to start passing things out and it will probably come, like you said, with your show, eventually you start to find a beautiful narrative. But I do think that podcasts lack research and structure, and it is kind of daunting, especially to be interviewed when you go on someone's show and they're like, so what is it you do?   [00:46:07] Why am I? Did you find my name in the White Pages? How is this happening?   [00:46:12] You know, I completely agree. And people like being able to depend on something. You know, you get like that carpool karaoke show and it's a very simple format thing. Carpool karaoke in the car. And people love it, you know, hook off with a happy show. Very simple to follow. And I think people. Yeah, I think you're you're completely spot on that people need that structure. And I was actually thinking when you in the beginning, when you're like, this is what we're going to talk about. There's that like sort of like just a good general format to go by is tell what you're gonna tell him, tell him and tell him what you told him. And it's like a very simple format for any show and any research paper.   [00:47:02] It's the perfect paragraph.   [00:47:04] I'm bummed we have to wrap up, but I want to turn now towards goals that you have for the next one to three years. And it's important. I will not ever omit or dodge the current contemporary times. And you were alluding to earlier. So not only are we in the midst of the Cauvin 19 pandemic, how we are also in the midst of the tragedy, the pre cursing and post khaja and that tragedy with George Floyds murder and some of the riots that have happened.   [00:47:31] I'm in San Diego. You're in L.A. There has been a great deal of unsettling and disease with American society. And I'm an optimist. I believe that we're going to come out of this better. I hope for the sake of honoring George and as well as the entire community that he is representing, you know that we can do that. But I'm wondering with your company and your your goals reaching forward with both of those two things kind of compounding and coming into our reality, has it shifted or transformed your goals for the next one to three years or have they stayed the course? Have you doubled down? How does anything look for you? I mean, for all of your endeavors, you know, but for halogen in particular.   [00:48:15] I mean, yeah, like our goals changed at the beginning of Cauvin. And I am I'm devastated about what's going on and I'm uncertain about what's going to happen. Now, we may have to completely transform our goals again. You know, we invest in early stage companies and sometimes there's three people with an idea in a room. It's the riskiest asset class, which is why we do 30 deals per portfolio. And, you know, but it hedges in terms of like if you're an angel investor and you invest in a one off deal right now, it's probably not a good time to invest in a one off deal because, you know, at that stage, it's very likely that I'll go under. They say you need to do 10 deals in order to really see some payoff. And so I feel like our strategy has worked thus far where we invest in these early stage companies. We do 30 deals per portfolio, but week one of co bid. When you deal with early stage companies, you're getting the calls first because we move faster, our companies move faster because they're smaller. So we're hearing 60 percent hits to revenue, 90 percent hits to revenue depending on the business. And so we had two in one week talk to all 62 of our founders. We just called them, got a hold of them and ah, one hundred and fifty item checklist for diligence. Quickly transformed into three things. Yeah. And. Does this company have run or cash through January because we don't know how long this is going to last, too? Based on our experience, you know, pretty quickly, like in a year or two, if a founder can perform, and that's something to keep in mind for founders out there thinking about taking on investment, like prove yourself follow through, especially in the first year or two, because your investors won't give you more money if they feel like you didn't follow through in those first couple of years. So we say based on our experience with these founders, can they execute and take this thing all the way regardless? And then the third thing was, is this business covered, sustainable and beyond? And so while we were about to invest in three new very risky deals that we didn't have experience with the founders, I basically said I put those on hold, which was devastating for the founders.   [00:50:40] And I said, hey, I'm not saying we're not going to we just need to go check out our current portfolio. And then we chose our top performing performing deals. We doubled down on those. And then we were we're early stage fund. We don't have billions of dollars to invest. You know, call me in 10 years. And that's definitely one of my goals. But we're still growing. So we have to be really, really thoughtful, as you always should with your capital. But we we tried to support every founder in every in some way. So we invested in some we hosted a pitch day for some and our our investors invested in some of those. We put together a whole list of resources from debt opportunities to credit lines to banks they could talk to. We had someone tracking the SBA loan, which changes still sort of daily. And we also, like, offered everyone a free hour of PR and other business services just to support whatever they needed.   [00:51:45] My team, Alexis and Ashley from my team, actually one of our companies was growing so fast. So some companies are doing really well. We have this company called Pride. That's like it's like a teenage zoom zoom call. So they're obviously taking off. And they were taking off a little before, but they were growing so quickly that Alexa and Ashley kind of took over their marketing arm for a minute. And now we've helped them put some people in place there. So we were actually helping operate some companies, doing whatever we possibly could. So in terms of goals, we're still hashing those out. But what I'm really proud of is that we put together those goals in one week and we've already executed the plan.   [00:52:27] And that's in two months. We've, you know, invested capital into our best performers and we've supported everybody else to the extent we can. And we continue to do that. And it was not our normal plan at all.   [00:52:42] I do hope, you know, down the road we're on our second fund. I do hope, you know, we raised fund three. We raised fund for and they continue to grow and we continue to grow our team because we're still a startup as well.   [00:52:56] I hope that investing in women is seen more as an opportunity. And I hope we hope that we can help prove that we already are a little with our data that we're collecting on our founders and female founders in general. And and then also just, you know, goals for the world. I hope everyone sees diversity as just an asset to every single business. That's something we're constantly thinking about. So, yes. So that's that's what I would say in terms of our goals. But setting goals is pretty important.   [00:53:28] Yeah. And way to pivot Scullin's 60 companies in one week into transitioning all of that over.   [00:53:33] I mean, do we have a team that all of it. Yes, it was a lot.   [00:53:36] It was I would not want to stare that down on that Monday, and that would be a little bit less. It's a several it's like a whole new cappuccino machine. That's not coffee. I measure everything in coffee cups or especial shots. That's like a machine has a whole nother purchase. That's your own personal barista.   [00:53:53] I'm wondering. So this is my final question. It's my favorite part. And everyone knows who's been listening to me for the past couple of years. But I'm wondering if you walked up to someone in office, a safe social distance or they approached you sometime this week and it was a young woman or a female identified or non binary individual. And they said, listen, Jesse, I'm so glad I caught you. I just finished up learning the entire ins and outs of the film industry. I went to UCLA. I got everything done by buttoned up. I know all bit about it. I've gone to a ton of auditions and I have film industry experience and I've decided I'm going to keep all of that. And I'm also going to pivot now and going to starting my own investment fund and come from a family that's got some background there. But yeah, I'm just going to like, you know, bootstrap it and get going. One of the top three pieces of advice you would give that individual knowing what you know today.   [00:54:49] I would say go for it. I really think especially women, we need more female investors across the board. I would say baby steps just go one step at a time. There are mountains and mountains to climb. And then this goes for fundraising across the board, whether you're fund raising for a fund or for a business, because most people don't have a million dollars to do starting a business in their back pocket. In fact, the majority does. So they typically go raise money. I, I am sort of frustrated when women in particular come to me and say, well, everyone said, no, no one will invest in my company. And I say, OK, well, how many people have you talked to this l. Like, eight. OK, so that's not enough people. I talked to five hundred for my first fund. No joke. And you should plan on going out and talking to at least one hundred. If in 20 meetings you are hearing no's still go back to some of those people and say, hey, like what was the issue here? And it may be such a simple. Fix that, you could, like, throw a slide into your deck that addresses it. And it's no longer an issue. It could be something you haven't thought of before. But definitely listen in those situations. If you plan on going out and having 100 meetings, you'll raise it. You'll raise your your capital, whatever the number is. Just don't get weighed down by the nose. There's going to be a lot of that. And that's in any profession. But somehow it feels very personal when you're raising money and don't look at it that way. Look at it like I kind of talk to these incredible people. And then when they don't invest, say, can you tell me why? And usually shoots, like, has nothing to do with you. It's like, well, actually, like, most of my money is tied up right now, so I don't have any cash to invest. It's like, OK, well that's simple and it has nothing to do with my business or like we already invested too in too many consumer focused funds. And I'm like, oh, OK, I get that. They're trying to diversify their portfolio. I'll go back to their next fund. So I'd just say get through the nose and plan on having a hundred meetings.   [00:57:05] Nice. That's good. And I think you're being realistic, too. That's the scary part. And it's good. It's good to say those things.   [00:57:12] I think people can do at least 40 or you're like 100, 100.   [00:57:17] It'll probably be less so like that.   [00:57:20] Yeah. There's something probably vitally wrong with what you're doing if it's if it's 100 and all knows. But I think that's right.   [00:57:26] That's kind of the attitude of just go until, you know, there's the Hollywood formula. It's not about like, you know, quick breaks and stuff like that. It's like seven years where there's a mathematician that broke down. How long if you audition? Three to four times a week in Hollywood, it takes to make a big role, a main leading role.   [00:57:43] It's like an over. It takes 10 years to have an overnight success.   [00:57:47] Yeah. Exactly. And then it's like everyone's like, oh, they just got here and you're like, no, I've been holding it down a thousand percent. Okay, so I've got go for it baby steps and plan on talking to one hundred people and don't get weighed down by the nose. Just adjust as you go. Those are perfect. I love that Jesse. It went by too quickly. I'm going to have to have you back on. This was fascinating.   [00:58:12] This was so fun. Thank you so much. I really appreciate it. And I'm glad you're, you know, showcasing all of these incredible women because we need more people doing that.   [00:58:20] Awesome. Yes. Thank you. I appreciate that. And for everyone listening, I appreciate you. We've been speaking with Dressy--- Jesse Draper. She's the founder of Halogen Ventures and the host and creator of the Emmy nominated The Valley Girl Show.   [00:58:35] You can find out more about Jesse and her team and her fund on Halogen vc dot com.   [00:58:42] I appreciate all of you listening. I appreciate your time. And until we speak again next time, remember to stay in love with the world and always bet on yourself. Slaínte.  

Today we chat with Deb Benton about her new fund, Willow, that she founded with Amanda Schutzbank.  Deb is on the board of Carbon38, TomboyX, The Leaf Group and she has all sorts of insight on how to do consumer investing well and what sort of metrics to look for.

Halogen Ventures invests ($250k - $1M) in consumer tech companies led by women (The Skimm, Carbon38). Jesse Draper shares her perspective of growing up 4th gen VC, how she learned to be fearless, and much more.

Carbon38 was founded in 2012 to help women enhance their performance in life by allowing them to feel powerful, stylish, and feminine in their every day wardrobe. The Carbon38 Ambassador Program, TeamC38, was established to support fitness professionals while fostering community and connection all over the globe. With over 5,000 ambassadors worldwide, it's safe to say that this program allows the ambassadors to feel connected and supported every day as they show up to teach and give back to their local communities. SOCIAL: @sarahgrooms @onthegopodcast @thehowie @kkholidayy @teamc38

Hi and welcome! In this episode you'll really get a feel for my coaching style and walk away with clear action steps you can implement ASAP to create lasting change. I hope you find this helpful! Find Feel Good In 5 HERE  Want more resources from me? Click here!  Carbon38 code: Meaganfitb20

Bonjour à tous! Ici votre hôtesse Amélie Delobel et je suis très heureuse de vous accueillir sur mon podcast Athlètes-Entrepreneurs pour cet épisode #037 sur se démarquer dans un marché saturé selon Katie Warner Johnson.  Athlètes-Entrepreneurs est un podcast qui a pour but de motiver les athlètes ou anciens athlètes qui souhaitent se lancer en affaires.  Se démarquer dans un marché saturé selon Katie Warner Johnson Pour cet épisode, j’ai décidé de parler d’une athlète dont vous n’avez probablement jamais entendu parler, mais qui a un parcours fascinant. Il s’agit de l’ancienne danseuse de ballet Katie Warner Johnson.  Un amour pour la danse dès son jeune âge Dès son plus jeune âge, l’Américaine adorait danser sur du Tchaïkovski et Chopin. C’est pourquoi sa mère l’a inscrite à des cours de ballet dès l’âge de 3 ans.  Originaire du Maryland, elle a ainsi été formée à la prestigieuse école Maryland Youth Ballet. Son loisir est rapidement devenu un mode de vie.  Puis, à l’âge de 13 ans, elle terminait l’école plus tôt pour s’entraîner et passa deux étés avec le club du Miami City Ballet.  Une progression rapide Sur les bancs d’école, la femme aujourd’hui âgée de 35 ans est allée étudier à Harvard où elle poursuivait sa passion avec la Harvard Crimson Dance Team en plus de faire partie de certaines comédies musicales.  Malgré un poste offert à la suite d’un stage dans une banque, elle décida de partir à New-York pour vivre de sa passion, qui s’avèrera plus difficile que prévu. Pour payer son loyer, elle donna des cours de danse. Elle réussit tout de même à faire plusieurs spectacles de danse à Broadway. Son parcours a changé de trajectoire au fil des années, puisque c’est en raison d’une blessure à la hanche qu’elle s’était engagée à Harvard. Le corps a ses limites Cependant, d'autres blessures se sont accumulées, elle qui avait déjà eu des difficultés avec une hanche. Profitant de cette pause et voyant l’engouement envers les vêtements sportifs de marque, elle décida de fonder avec son ancienne partenaire Caroline Gogolak la compagnie Carbon38 en 2013, d'où se démarquer dans un marché saturé selon Katie Warner Johnson. De Wall Street à Los Angeles Ce n'est pas un secret pour personne, il est difficile de faire sa place dans le domaine du vêtement, surtout celui du vêtement sportif avec des gros joueurs comme Nike, Under Armour et Lululemon. Cependant, au fil des années, Carbon38 a réussi à se démarquer de la masse. En effet, la société basée à Los Angeles a enregistré une croissance de 500% en 2015 et selon Johnson, l’entreprise pourrait récolter plus de 20 millions de dollars américains à la fin de l’année 2019.  En janvier dernier, la compagnie Footlocker a décidé d’investir dans la société en donnant 15 millions de dollars. Ce chiffre a grimpé récemment à 40 millions de dollars, ce qui aide grandement Carbon38 a prendre de l’ampleur et à rêver grand.  La compagnie vend en ligne, mais elle a également deux magasins physiques. De son côté, l’autre co-fondatrice, Caroline Gogolak, a quitté il y a quelque temps pour diriger le commerce de détail chez SoulCycle.  Se démarquer dans un marché saturé selon Katie Warner Johnson une étape à la fois L’idée de se lancer en affaires est venue dès 2008, alors que les États-Unis étaient frappés par une grande récession. Elle a vu plusieurs femmes de sa classe perdre leur emploi, mais celles-ci venaient quand même s’entraîner. Johnson s’est donc dit que le domaine sportif pouvait résister et perdurer dans le temps malgré les difficultés. C’est à 27 ans, alors qu’elle était à Los Angeles et tenue à l’écart de sa passion en raison des blessures, qu’elle s’est intéressée à l’entrepreneuriat.  Cependant, malgré plusieurs inscriptions dans différentes écoles de commerce, elles ont toutes été rejetées. Croyant avoir plus de chances d’être acceptée en ayant une compagnie, l’athlète a travaillé pendant plusieurs mois sur ce projet avec sa partenaire avant ...

Listen in to learn why Katie Warner Johnson believes female CEO's are overmentored and undersponsored, and how Carbon38 is helping to change that. "We've in a way formed a sisterhood of traveling spandex." - Katie Warner Johnson. Learn more about this episode of The Mentor Files with Monica Royer at www.monicaandandy.blog/72

On this episode of Eat the Damn Bread, I chat with Molly Murphy Moran of Nourish.  Molly is a community builder, yoga instructor, holistic health coach and stress researcher, and has spent the last 6 years completely enveloping herself in her studies of holistic health, diving deep into the discussion of healing the Self from (chronic stress and trauma) by yourself in the company of others.   During our chat we explore: How stress affects the body + mind How healing stress can be both a personal + communal experience.   Molly shares an array of holistic modalities that can be used to heal from stress + traumatic experiences.  Understanding generational stress + trauma Connect with Molly: Website Instagram ----- LISTENER PERKS ----- Download your free guide, '5 things you must know before traveling to the South of France' Redeem your special ETDB listener discount from Carbon38 using the code: CWIL20 Grab the detailed show notes here Subscribe to Eat the Damn Bread so you don't miss an episode! Follow ETDB on Instagram Follow Colet on Instagram and Facebook

On today's episode of Gritty Founder, Kreig Kent talks with Jesse Draper about starting The Valley Girl Show and Halogen Ventures. Jesse shares her passion for supporting female founders and why women often don’t get enough funding for their companies. Jesse Draper is the founding partner of Halogen Ventures as well as the creator and host of 2015 Emmy nominated television series,“The Valley Girl Show”. She is a 4th generation venture capitalist focused on early stage investing in female founded consumer technology businesses. Her portfolio includes Glamsquad, Laurel & Wolf, Carbon38, Naya Health, HopSkipDrive, The Flex Company & Sugarfina. Through her show -- she’s helped pioneer the way in digital media and she has an initiative to interview 50% women in technology. Previously a Nickelodeon star, she has used her comedic talents to bring an approachable feel to the technology world, and she has produced and distributed over 300 interviews with some of the greatest minds in technology and beyond (including; Ted Turner, Mark Cuban, Sheryl Sandberg, Supreme Court Justice Sandra Day O’Connor, Jessica Alba, MC Hammer and Eric Schmidt) and was listed by Marie Claire magazine as one of the ‘50 Most Connected Women in America’. Some Questions Kreig Asks Jesse: - What do you look for when you fund a company that is run by a woman? (12:03) - What is the most important characteristic for a founder to be successful? (12:14) - What is one failure that you can shed some light on in your career? (17:16) - Why aren’t female founders getting enough funding? (26:18) - What is one piece of advice you would give someone who is on the verge of starting a company? (36:39) - What advice would you give yourself if you could go back in time? (40:06) In This Episode, You Will Learn: - How Jesse started The Valley Girl Show and why she started Halogen Ventures (5:14) - As a founder you need to be malleable, open-minded, and willing to pivot the company (13:17) - Always be striving to improve yourself (15:59) - You need to be able to listen to different ideas and opinions, but filter and figure out what is most important (16:22) - Don’t hear the word “no” (18:59) - There are no bad ideas, it’s all about execution (20:44) - Female founders are held to a much higher standard (33:00) - Don’t try to be perfect. Get your idea out there and tell everyone who will listen. (36:54) - You don’t have to please everybody (41:44) Connect with Jesse Draper: Twitter Halogen Ventures Also Mentioned on This Show... Jesse's favorite quote: “Eighty percent of success is just showing up.” ―Tim Draper Jesse’s book recommendations: Essentialism by Greg McKeown Financially Fearless by Alexa von Tobel

Sometimes you want to focus on big goals like weight loss, feeling better and/or being all around healthier. Making lifestyle changes takes time, energy and if you want these changes to last...it also takes a healthy mindset.  Tune in to hear my tips on how to reach your goals AND keep your sanity. Losing weight doesn't have to be miserable. Deciding to live a healthy lifestyle doesn't mean missing out on all the fun.  Keep your eyes on the prize, focus on how you want to feel & make the changes that will take you to your goals.  Thank you for listening! Find me on instagram @megfitz.gerald Carbon38.com discount code - meaganfitb20 xo

SUBSCRIBE, SHARE, RATE⁣ ⁣ ⁣ MCT FIBER: https://www.amazon.com/Nutiva-Organic-Powder-Prebiotic-Vanilla/dp/B07CW2V84C/ref=mp_s_a_1_16?keywords=mct%2Boil%2Bpowder&qid=1566901051&s=gateway&sprefix=mct%2B&sr=8-16&th=1&psc=1⁣ ⁣ ⁣ Want fancy workout clothes that’ll take you from gym to brunch?! Shop my Carbon38 link nowww! ⁣ ⁣ www.carbon38.com/invite/teneicebow20 ⁣

On today's episode of The Inspire Before We Expire I got to talk and chop up with a driven and women who was raised into a sports oriented family.  Ann Marie Svogun is an online fitness coach known as the "The Fit Blonde"  teaches women who are looking to that their life stress, weight gain or indecision to guiding them close to body confidence and self empowerment.  Ann has worked with some of the power fitness and heath companies such as ACTA Fitness,  bodybuilding.com,  Carbon38, 310 Nutrition, Athletic Genetix and many more.  Key Take-Away's from this interview with Ann Marie Svogun: - Clear on Your Vision and Understand Your WHY (17:50) - Fear of Failure (21:08) - Vision Boards (27:47) - Go After Your Dreams (49:45) Connect With Ann Marie Svogun: -  http://www.instagram.com/thefitblonde.us (www.instagram.com/thefitblonde.us)  -  https://www.facebook.com/thefitblonde.us (https://www.facebook.com/thefitblonde.us)  Resources:  https://www.facebook.com/groups/402457223829506/ (https://www.facebook.com/groups/402457223829506)  7 Day Trail of Core Curriculum: Anatomy of a Six Pack Program (Thank you for listening): http://bit.ly/ (bit.ly)/thefitblondefreeweek     http://bit.ly/ (bit.ly)/fitblondeabprogram     Shop all Bodybuilding.com Products for discounted price: http://bit.ly/ (bit.ly)/fitblondeBodyBuilding_Com  Shop Acta Wear clothing line (15% off): http://bit.ly/ (bit.ly)/fitblonde15off   https://blog.gymsource.com/fitness-inspiration-ann-marie-svogun (https://blog.gymsource.com/fitness-inspiration-ann-marie-svogun)  Pubic Service Announcement: Ann Marie Svogun Presents Come Workout In The Hamptons With The Fit Blonde 08/10/2019 8:30 - 9:30 AM  location: BridgeHampton, NY 11937  RSVP here Bridgehampton@carbon38.com    Thank you for taking time to listen to our show today, I do hope you all enjoy this conversation as much as I did and receive so much value from this episode. Also, feel free to share you biggest take away from this interview and review for the our show are greatly appreciated and will allow us to get the message out to many more people and let's pay it forward.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/s/90598a4/podcast/sponsor/acugkf/url/https%3A%2F%2Fanchor.fm%2Fapp (https://anchor.fm/app)

It might be the name, although more likely her infectious smile, but everywhere she goes, someone knows Lizzie Brown. Lizzie moved to Los Angeles 15 years ago from Gainesville, Fla., and got her start in lifestyle PR representing surf and sportswear brands. In 2007, at 23 years old, she opened her first PR shop, Dell et Ruhs. In that time she is credited with launching Lorna Jane and Carbon38, among more than 30 other contemporary fashion labels. Eight years later, Lizzie and her husband Joaquin teamed up to launch Kamala Collective, an agency specializing in app development, PR and marketing for wellness brands. At that time, PR was rapidly undergoing an evolution; so ever tenacious and resourceful, Lizzie adapted and honed her ability to create strategic partnerships, often with zero ad dollars, among likeminded brands, media and influencers to give up-and-coming independent founders a voice in an otherwise oversaturated, pay-to-play landscape. 

What is a great way to be motivated to workout? Awesome clothes that make you feel good when you wear them. And hey, I wear workout clothes all the time! So over the years, I have done my research and found the go-to brands I like to buy and wear everyday. Jessica sits down with me to find out what brands I am currently wearing when I want to break a sweat, run errands, or just lounge around the house. I like to look for clothes that feel good, wash well, and won't break my bank account. I also like to find things that fit true-to-size because sometimes trying on a bunch of clothes isn't going to work for me--mainly because I purchase a lot of my gear online. And because trendy workout clothes are on the rise, finding a style you like and are able to purchase can be a bit overwhelming. So if you have a few minutes, pop in your earbuds and listen to see what I am wearing and maybe you can find your own inspiration when creating your workout style. Brands mentioned in this episode are Athleta (https://athleta.gap.com/), Carbon38 (https://www.carbon38.com/), Lululemon (https://shop.lululemon.com/), Fabletics (https://www.fabletics.com/), Target (https://www.target.com/) For more information about any of the concepts and information you hear in my podcasts, visit my website www.lifestylelistener.com, or find me on Instagram at @lifestyle_listener and Facebook @lifestylelistener. Not on social media? Simply e-mail me at samantha@lifestylelistener.com and I will help answer any questions you have regarding your own health and wellness.

{Goddesses of the Week} Krista Williams + Lindsey Simcik Hosts of Almost 30 Podcast  https://www.almost30podcast.com/ @almost30podcast @hundregblog @lindseysimcik   Krista Williams is a social media influencer and creator/editor of the blog, The Hundred Blog. Hundred stands for keep it one hundred (her life motto). She has been featured in Women's Health, Self Magazine, Refinery29 and various other outlets. In addition, she is the Host of Almost 30 Podcast, a top 50 podcast, top 5 in health, which has grown a following all over the world. It has millions of downloads in 2 years and has been called 'Your Virtual Best Friends' by Coveteur. Almost 30 is a global community, with hosted events all over the world. An innovator from birth, Lindsey Simcik was the type of kid who treated imaginary friends to a self-produced three-act musical in her living room. She is currently based in LA, and Lindsey's boldest job description is that of 'CREATOR.' She is re-defining success by the day and using her hustle to make waves in and out of her main offices in Santa Monica. Beyond the daily life of being a co-founder and host of their iTunes top-rated podcast, she shines regularly as a print and fit model for brands such as Asics, Elie Tahari, and Carbon38, and as various characters, like “Alicia”, a quirky Australian blogger, on her YouTube channel.  Lindsey was also recently caught playing a spin instructor on a hit ABC Network show - which confirms type casting IS a thing! What we chat about:  Finding their voice as female podcast hosts The importance of open communication Trusting your intuition and using discernment Using the word NO as a woman  Being an example and inspiration for other women  How Lindsey + Krista elevate each other The challenges and fears of using your voice to share your message with the world Building a strong team with the foundations of truth and honesty How to find your voice and embrace it as a gift Sister support:  Interested in starting a podcast of your own? Check out Your Podcast Pro https://www.yourpodcastpro.com/ Receive 25% off A Yoga Wake Up subscription by using code bit.ly/goddessyogawakeup Support slow fashion by shopping with Dazey LA https://www.dazeyla.com/collections/dazey-only?rfsn=2161654.820359 get 10% off using code: GODDESSNATION See acast.com/privacy for privacy and opt-out information.

In this episode of Gamechangers, Savannah talks to Katie Warner Johnson, the powerhouse co-founder and CEO behind Carbon38, a multi-brand retailer for performance fashion. Currently doing $100 million in annual sales, they are on the fast track to building a $1 billion territory. Representing 250 brands, 80% of the companies they work with are female-founded. Katie talks about how they've grown their wildly popular affiliate/ambassador program, Team38, the details behind their signature Takara legging and why she strives to create a company that stands for fun. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: “The Gamechangers Mastermind” Follow along on Instagram: @savannahhayesstudio Check out the Shownotes: savannahhayes.com/gamechangers

In 2007, Katie Warner Johnson was a ballerina–turned Wall Street analyst–turned fitness instructor. It was in her fitness classes that she discovered a very specific type of woman: a hard-working, high-powered woman who takes her appearance seriously, but doesn't have the time to really concern herself with it — and she fell in love with her. So Warner Johnson and a few of her friends came together and decided to find a way to connect with this woman. From selling bundled classes to creating a Pinterest account dedicated to fitness to launching a competitor for the app Mindbody, they tried a lot of things that didn't work. Finally they ended up with the first iteration of Carbon38: a content-driven site where they would interview a celebrity or influencer about their wellness routine and what was in their gym bag, and then make those products available to sale. Eventually, Warner Johnson started to notice a pattern in the activewear being sold on the site. The industry was dominated by men, but the women's sector was taking off, and the available products were a result of a “shrink it and pink it” mentality. So she looked back to her original inspiration — this customer base she had become fascinated with — and set out to build out a marketplace serving these women in a way no one had before. In 2013, Carbon38, in its current form, officially launched. As Carbon38 continues to scale and grow, and the athleisure boom continues, Warner Johnson sees plenty of opportunities to continue serving the core clientele her business was built for, especially now that she has become one of them. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Katie Warner Johnson, co-founder and CEO of Carbon38, to talk about dressing modern women, the company's recent investment from Foot Locker, and the problem with the word “athleisure.” 

Welcome to Episode 6 of the Stairway to CEO podcast, I’m your host Lee Greene and today I spoke with Katie Johnson, the Co-Founder & CEO of Carbon38. Katie talks about how she learned to bring out her inner alpha while working as a fitness instructor, how moments of crying in the shower can lead to pushing through boundaries she never thought she could, and how a vision setting workshop in LA helped her create her 5 year vision for the future, which has already begun to unfold.

Double entendre alert! But really, I am terrible at moving and packing and decluttering and as proof, on-air, Daniel explores the contents of hastily packed box of crap that traveled with me from New York to California and has sat unopened in multiple apartments. Plus a discussion of movies that wrecked us for months, a restaurant in Denver that features cliff diving, a seasonal snackchat, a dog costume contest, JetSuiteX and so much more including Just Me Or Everyone.   Check us out on Patreon: http://patreon.com/alisonrosen   Buy Alison's Book: Tropical Attire Encouraged (and Other Phrases That Scare Me) You probably need to buy a new ARIYNBF Legacy Shirt! and the HGFY ringtone! This episode brought to you by Carbon38.com (use code ALISON for 20% off your order), Simple Contacts.com/bestfriend (for $20 off), LootCrate.com/rosen (enter code Rosen for 30% off your subscription) and Modcloth.com (use code alison for 15% off your purchase of $100 or more).  

Annabelle is solo this episode because her schedule was too busy with social events to coordinate a podcast with someone else, yeah that's not a joke. She tells us about her record breaking week of going out every night this week to a different event. Her attempts at flirting, showing up being the only person dressed in costume & meeting her favorite instagram celebrity. THANK YOU to the sponsors who are helping feed her cats & possums CARBON38.COM-get your Tacara leggings & other clothing items you'll be addicted to with promo code ADDERALL for 20% BEACHBODY OND DEMAND-get access to hundreds of workout videos right to your phone or computer & nutritional programs all for FREE,yes,FREE by texting ADDERALL to 303030 HELLO FRESH-Get delicious meals so easy that even Annabelle can make them that come right to your door get $60 off your first 3 orders with code hellofresh.com/compliments60 promo code COMPLIMENTS60 "

How can you become aware of the limiting beliefs that are holding you back? The subconscious mind is a powerful tool that believes anything it's told. But if we want to transform these "truths" and beliefs we were fed growing up, we have to dig deep to uncover them first. Cathy shares some techniques on how to recognize your thinking and feeling patterns, how to start redirecting your internal processing system, and how to start seeing, experiencing, and believing all that is possible for you. Join a Meetup Group! http://bit.ly/2O3vxCl Help us celebrate our listeners for the 100th episode! http://bit.ly/2zDUkoq Come to our live event in LA! bit.ly/dkydjworkshop and use DREAMJOB20 for 20% off Thanks Just Fab! Go to JUSTFAB.com/dreamjob to get your first style for as low as $10 Thanks Carbon38! Carbon38.com and use code DREAMJOB for 20% off your purchase Thank you LinkedIn! For $50 off your first job post, go to LinkedIn.com/dreamjob Thanks Casper! Get $50 off select mattresses by visiting casper.com/dreamjob and using promo code dreamjob at checkout

Zane Hijazi and Heath Hussar are back again for a special bonus episode. Zane and Heath share what it’s like living separately, some of their favorite moments from growing up in Florida, and we commemorate the 1 year anniversary of losing Big Red. Matt King even pops in! We recorded this live on May 24, 2018. - Follow Zane: @zane -Follow Heath: @HeathHussar - Check out our website: www.nottoodeep.com - This episode is brought to you by our great sponsors: NBC’s “I Feel Bad,” ZipRecruiter, Monster Energy Cafe, and Carbon38.

Kellie and Allen have had the hardest time trying to find something to watch on TV together, so they invited Ana from the Channel Surfing podcast to give them some suggestions. Ana's enthusiasm for all things TV is contagious! Plus, Kellie is completely okay that Allen has a bit of a crush on her. You will, too, after you listen to this podcast!Thanks to this week's sponsors:Stamps.com -- Click the microphone at the top of the homepage and enter SANDWICH to receive a special offer that includes up to $55 in free postage, a digital scale and a 4-week trial.Homesick.com -- Enter code SANDWICH to get $10 off and free shipping when you buy two or more candles.Carbon38.com -- Enter code SANDWICH for 20% off your order.Learn more about your ad choices. Visit megaphone.fm/adchoices

This week #RegularGirls asks the question...Are we ready for real "mom" jeans? Also Babies, New Fav Cocktails, and Dressing for yourself! Thanks to our #sponsors #FabFitFun #RXBars & #Carbon38

Jackie is back on American soil and recaps her trip, all the pop culture happenings she missed and why she shouldn't carry mace. This Episode of the Bitch Bible is proudly sponsored by: Thrive Market: Go to Thrivemarket.com/Bible for $60 in free groceries and a free 30-day membership. Carbon 38: Head over to Carbon38.com and get 20% off your order by using promo code Bible at checkout. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Annabelle & her guest Pandora Boxx (from RuPaul's Drag Race season 2 & RuPaul's Drag Race All-Stars) talk about her journey in starting drag, makeup,dragshow etiquette,what it's like behind the scenes of Drag Race. She also tells us about her new single! Go follow Pandora on @PandoraBoxx & get her music! *THANK YOU TO THESE FABULOUS SPONSORS FOR PUTTING CATFOOD ON THE TABLE*   CARBON 38- Get fashionable & comfortable workout clothes that transition from workout class to street style. The Takara liquid leggings are to die for, they look like leather pants but are as comfortable as sweats! Carbon38.com is offering you 20% off your order used promo code ADDERALL   BEACHBODY ON DEMAND-Get access to over 700 different workout programs, everything form bodybuilding to prenatal yoga. Get it anytime on your computer, phon,tablet,apple tv,roku & any other steaming device. Some workouts are just 15 minutes! You also get access to the nutrition plans & support for FREE! They are giving you kittens FREE TRIAL just text ADDERALL TO 303030   THIRDLOVE-Get the perfect bra for you with their fit finder quiz! They have double A-G & half cup sizes! Returns & exchanges are easy & FREE! They want to make sure you & your boobs love it! Get 15% your order by going to thirdlove.com/adderall

Jackie is back on American soil and recaps her trip, all the pop culture happenings she missed and why she shouldn’t carry mace. This Episode of the Bitch Bible is proudly sponsored by: Thrive Market: Go to Thrivemarket.com/Bible for $60 in free groceries and a free 30-day membership. Carbon 38: Head over to Carbon38.com and get 20% off your order by using promo code Bible at checkout. 

Alison had a frightening doctor's appointment and is having trouble shaking it off. Alie Ward is here to fondly recall the cupcake she gave Alison a bite of and share news of how tracking her sleep has resulted in sleeping better. Daniel scratches his back and eats peanuts like a dad, both of which started before children. Plus we talk about some important topics such as Marky Mark's hate crimes and crazy schedule and Cynthia Nixon's sweet/savory bagel order. And a round of Just Me Or Everyone! Check us out on Patreon: http://patreon.com/alisonrosen   Buy Alison's Book: Tropical Attire Encouraged (and Other Phrases That Scare Me) You probably need to buy a new ARIYNBF Legacy Shirt! and the HGFY ringtone! This show is brought to you by Carbon38.com (use code ALISON), Lootcrate.com/Rosen (enter code ROSEN), Ritual.com/Rosen and KopariBeauty.com/bestfriend. Try Amazon Prime Free 30 Day Trial

Comedian and actor Ronny Chieng joined me this week! We talked about his transition from studying law to comedy, working with his heroes in “Crazy Rich Asians,” and how his comedy has evolved. We also talked about his show on Comedy Central, “Ronny Chieng: International Student,” and freelance hitmen on Reddit. - Follow Ronny: Twitter: www.twitter.com/ronnychieng   Instagram: www.instagram.com/ronnychieng Website: www.ronnychieng.com -Register to Vote: www.marchforourlives.com/vote-for-our-lives/ - Check out our website: www.nottoodeep.com - This episode is brought to you by our wonderful sponsors Krave, ZipRecruiter, Carbon38, Monster Energy Caffe, and FabFitFun. Please support them for help keeping the show free!

When you finally say, "I quit!" you don't want your next thought to be "What did I just do..." How do you set yourself up for a seamless transition from that job to your business? Cathy shares what essential steps you need to take to build up your side hustle, how to serve your audience so they become your loyal customers, how to push through the false beliefs that keep you from starting, and why a day job is actually a blessing in disguise. - Download the free cheat sheet on How to Quit Your Day Job! https://dont-keep-your-day-job.mykajabi.com/quit-day-job - Grab your seat at the Don't Keep Your Day Job Workshop! 2 full days of mastermind sessions, inspiring panels, and 1-on-1 time with the experts! Get 30% off tickets with code DREAMJOB30 bit.ly/dkydjworkshop - Thanks to Carbon38! Go to Carbon38.com and use promo code DREAMJOB for 20% off - Thank you Grammarly! Go to Grammarly.com/dreamjob to get 20% Grammarly premium today - Thanks Casper! Save $50 on select mattresses at casper.com/dreamjob and use code dreamjob.

We are so excited to have our sister podcast join us for a special crossover episode! Lacey and Amy are HILARIOUS and we want you to get to know them and check out their show, "Loose Lips and Child-Bearing Hips!"Thank you to this week's sponsors:Stamps.com -- Click the mic at the top of the homepage and enter SANDWICH for a special offer, up to $55 in free postage, a digital scale and a 4-week trial.Grove.co/Sandwich -- It's NOT .com! Use this special address to get a 2-month VIP membership and a bonus gift.Carbon38.com -- Use code SANDWICH to receive 20% off your order.Learn more about your ad choices. Visit megaphone.fm/adchoices

‘I wanted to play with Barbies, but I also loved smashing up a computer and learning about silicon chips.' Despite growing up in a tech savvy, entrepreneurial family, Jesse Draper didn't see herself as a venture capitalist for a long time because ‘that's not what women do.' So, how do we level the playing field and get girls to see themselves in roles as startup founders, investors and board members? Jesse is the founding partner of Halogen Ventures, a VC firm focused on early-stage investing in female-founded consumer technology startups. Her portfolio includes Laurel & Wolf, Carbon38, the Skimm, HopSkipDrive and Sugarfina, among many others. Jesse is also the creator and host of 2015 Emmy-nominated series The Valley Girl Show, producing and distributing 500 interviews with some of the greatest minds in technology and entrepreneurship. She has been a contributor to Marie Claire, Mashable and Forbes, and Jesse serves on the board of Werk, SurfAir and nonprofit Bizworld. Today, Jesse joins us at Boost to share her path to becoming a venture capitalist and offer insight around women in VC. She explains the impetus behind The Valley Girl Show, discussing the hustle required to launch and sustain a long-running tech talk show in the broken media industry. Listen in to understand how Jesse eventually came to see herself as a capable VC and learn how to raise girls who aren't afraid to build jetpacks or take apart computers. Connect with Jesse Halogen Ventures http://halogenvc.com/ Halogen on Facebook https://www.facebook.com/halogenvc/ Halogen on Instagram https://www.instagram.com/halogenvc/ Jesse on Twitter https://twitter.com/JesseDraper Resources Steam https://store.steampowered.com/ Twitch https://www.twitch.tv/ Shoe Dog by Phil Knight https://www.amazon.com/Shoe-Dog-Phil-Knight/dp/1508211809 Connect with Boost VC Boost VC Website https://www.boost.vc/ Boost VC on Facebook https://www.facebook.com/boostvc/ Boost VC on Twitter https://twitter.com/BoostVC

On today's show, Nixie interviews Lizzie Brown the CEO of Yoga Wake Up, an app that replaces your alarm clock with yoga. Lizzie shares her journey as a female entrepreneur and what led her to launch the first ever Yoga alarm clock. Lizzie is a powerful Aries with a mission to bring peace to the planet through her entrepreneurial endeavors. With a passion for yoga and mindfulness, she has paved a way for people to also benefit from her grand vision.  It might be the name, although it’s more likely the energy, but everywhere she goes, someone knows Lizzie Brown. Lizzie moved to Los Angeles 14 years ago and got her start in lifestyle PR representing surf and sportswear brands. In 2007, at 23 years old, she opened her first PR agency, Dell et Ruhs. In that time she is credited with launching Lorna Jane in the US, as well as Carbon38 and NUX activewear. In 2014, Lizzie opened shop with her husband and launched Kamala Collective, an agency that specialized in app development, PR and marketing for fitness and wellness brands, through which she launched brands like Fabletics, among others. In 2017, with her husband, Lizzie co-founded the first ever “yoga alarm clock” — the Yoga Wake Up app, which Apple subsequently featured in its’ “New Apps We Love”.  To learn more about Yoga Wake Up visit: www.yogawakeup.com Follow their Instagram @yogawakeup To subscribe to the Yoga Wake Up app and receive a discount click on the link below:(Only available on iPhone, Android App will be available in July 2018) https://ywu.app.link/goddess What we discuss... The new way to approach business as a woman How important collaboration is to manifest your dreams What it's like owning and operating a business with your husband How to handle rejection in the biz world Defining your WHY The coolest way to start your day ever with the Yoga Wake Up App Find more Goddess vibes over at iamgoddesscollective.com! See acast.com/privacy for privacy and opt-out information.

Jesse Draper is a 4th generation venture capitalist, founding partner of Halogen Ventures, and host of Emmy nominated,“The Valley Girl Show.” Guest Biography Jesse Draper is founding partner of Halogen Ventures as well as creator and host of 2015 Emmy nominated television series, “The Valley Girl Show”. Draper is a 4th generation venture capitalist focused on early stage investing in female founded consumer technology. Her portfolio includes Laurel & Wolf, Carbon38, Naya Health, HopSkipDrive, The Flex Company & Sugarfina. Through her show she’s helped pioneer the way in digital media and has an initiative to interview 50% women in technology. Previously a Nickelodeon star, Draper has used her comedic talents to bring an approachable feel to the technology world, has produced and distributed over 300 interviews with some of the greatest minds in technology and beyond (including; Ted Turner, Mark Cuban, Sheryl Sandberg, Supreme Court Justice Sandra Day O’Connor, Jessica Alba, MC Hammer and Eric Schmidt) and was listed by Marie Claire magazine as one of the ‘50 Most Connected Women in America’. USA Today called the show “Must see startup TV”. Draper is a contributor to Marie Claire, SV Magazine, Mashable, Forbes.com, and is a regular investor and tech personality on shows including ‘The Katie Couric Show’, Fox’s ‘Good Day LA’, CNBC’s ‘Who Wants to Be the Next Millionaire Inventor?’ & Freeform’s Startup U. She proudly sits on the board of directors of Werk, the advisory board of Bizworld and is on the Chairman’s board of SurfAir. Draper supports the Parkinson’s Institute and is very involved with growing UCLA’s female entrepreneurship community. She is a new mom, a graduate of UCLA and a Kappa Kappa Gamma. Show notes: http://www.inspiredmoney.fm/016 In this episode, you will learn: What Jesse looks for when evaluating companies to invest in. The importance of diversity, expanding up your networks, being open to new opportunities and industries. The importance of keeping your money moving and to always be learning. Links Halogen Ventures The Valley Girl Show Twitter LinkedIn Instagram Meet The Drapers - Crowdfunding Reality TV Series Gazillionaire Deluxe - Business Simulation Game Kiva.org - lend alongside thousands of others joining forces to make a powerful and sustainable way to create economic and social good Companies Mentioned Laurel & Wolf Naya Health Sugarfina Dog Parker Carbon38 Paperless Post Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. To help out the show: Leave an honest review on iTunes. Your ratings and reviews really help, and I read each one. Subscribe on iTunes. Special thanks to Jim Kimo West for the music.

‎Katie Warner Johnson - CEO and CoFounder at Carbon38Frank Bria - Author at Scale to SuccessWill Campbell - CEO of QuantasyShannon Bloemker - Founder of Glasshouse

‎Katie Warner Johnson - CEO and CoFounder at Carbon38Frank Bria - Author at Scale to SuccessWill Campbell - CEO of QuantasyShannon Bloemker - Founder of Glasshouse