Podcasts about adopter media

The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 13 - "One Amazon to Rule Them All" “ It's a group project where they each got a different part of the business, and they all try to jam it all together at the end, but none of it works together.” Adam McNeil (SVP of Client Services, Adopter Media) Stew Redwine (VP, Creative Services, Oxford Road) gathers an all-star panel to dissect Amazon's multi-million dollar podcast advertising strategy. Joined by Amelia Coomber (CMO, Podscribe), Adam McNeil (SVP of Client Services, Adopter Media), Paul Riismandel (President, Signal Hill Insights), and Arielle Nissenblatt (Founder of Earbuds Podcast Collective and podcasting advocate), these ad Avengers dive deep into a slew of Amazon audio ads and they don't pull any punches. Let's jump in.

Entérate de lo que está cambiando el podcasting y el marketing digital:-Adopter Media pone freno a la IA en anuncios de pódcast.-¡Llega 13 Crímenes, el primer videopodcast televisado en España!-Los pódcast educativos: una revolución en el aprendizaje de América Latina.-OpenAI lanza GPT-4o mini, una versión más económica de su popular modelo de inteligencia artificial ChatGPT.Pódcast recomendadoEnfoque internacional. Conversan sobre un tema de actualidad mundial y lo analizan en profundidad con entrevistas a expertos y actores del sector político y social.Patrocinadores: ¡Comienza, crece, sigue y gana con tu pódcast en un solo lugar! Descubre la forma más fácil de iniciar, hacer crecer, rastrear y monetizar tu contenido con RSS.com.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

This episode's title is "Demonstrated = Persuaded", inspired by a quote from Aristotle's Rhetoric, written 2300 years ago, and as relevant today as it was then, quote, "We are most persuaded when we consider a thing demonstrated". Using this quote as a lens we've assembled a Powerhouse Panel from across the Podcast Polyverse to analyze 4 of the top spenders in podcast from over the summer. The panel of four includes Amelia Coomber, Head of Marketing at Podscribe and host of Make Better, Adam McNeil, Amelia's fellow host of Make Better and VP Marketing at Adopter Media, Arielle Nissenblatt, Head of Community and Content at Squadcast.fm, and Paul Riismandel, Chief Insights Officer and partner at Signal Hill Insights.

Discover the art of selling established brands on podcasting in this episode from Podcast Movement Evolutions in Las Vegas. Join David Segura, CEO of Glassbox Media, as he moderates a panel of industry leaders as they share their expertise and insights on approaching major brands with podcast advertising opportunities. Learn from successful campaigns, case studies, and valuable strategies from Dan Granger (CEO of Oxford Road), Margaux Natiello (Senior Manager Partnerships at Athletic Greens), and Glenn Rubinstein (CEO of Adopter Media). --- Send in a voice message: https://podcasters.spotify.com/pod/show/glassbox-media/message

Your mentor for this week is Adam McNeil, the VP of Marketing at Adopter Media. We talk about his organic personal and professional growth in the podcasting space, how his instagram lives over the course of the pandemic evolved into the #1 kendama podcast, the skill sets he developed along the process, and how coffee enhances conversations.From influencers to the power of community, Adam gets candid in this conversation about someone who stands in the middle of both the business and creative sides of podcasting. Follow Adam McNeil here: Instagram - @cafe.kendamaLinkedIn - https://www.linkedin.com/in/adamjamesmcneil/Follow Marla and OSSA Collective here:Instagram - @ossaforpodcastersLinkedIn - https://www.linkedin.com/company/ossa-collective/Or visit our website https://ossacollective.com/Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women's podcast network. For more information about Ossa: https://ossacollective.com/

If you've ever considered starting a podcast, now is the time. It can help you build a stronger community and bring in thousands more dollars per year. This week's guest, Adam McNeil, was just a normal guy who had a unique game that he really liked playing. He also loved coffee. He could talk about it for hours. So he did. He started his show and did about 50k downloads in his first year of podcasting. During that time he was able to bring in over $25,000 in revenue from his show. And if you're wondering what that approach was like.. You're probably wondering what kind of advantage he had to make this happen in such a short period of time.. He didn't have a huge social media following. He didn't have a bunch of fancy equipment. All he had was a passion for a unique topic that he presented in a unique way. Adam — who is now the VP of Marketing for ADOPTER Media (they spend over $20 million in annual podcast ad spend) — spilled all of his secrets in this week's episode of “Soulcial Scoop”. Episode 64 Show Notes can be found here.

In this episode, Hector sits down with Adam McNeil to discuss his journey in the podcasting industry. With 2.5 years of experience under his belt, Adam has witnessed a significant shift in the industry and shares his insights on how he got started with podcasting, including how he monetized it through affiliate programs, flat rate sponsorships, and selling merchandise. He delves into the decision to focus on coffee as a tangential product to his main content and explains how he was able to generate revenue from it. Adam offers valuable tips on how hosts can make the advertising process seamless for brands, and how they can track their link traffic. He also addresses the challenges of working with direct response brands and how rates have decreased, making it more accessible for them to return to the space.Topics Covered:00:00:00 Maximizing Your Podcast's Potential with Adam McNeil's Marketing and Monetization Strategies00:05:45 How Coffee Brings People Together00:10:59 The Impact of Coffee: Fostering Meaningful Conversations00:13:05 Monetizing Smaller Podcasts: Utilizing Proven Techniques for Success00:15:23 Experimenting with Affiliate Models for Small Podcasters00:19:02 Examining the Current Landscape of Podcast AdvertisingLinks and Resources:Adam McNeil's LinkedIn - https://www.linkedin.com/in/adamjamesmcneil/Adopter Media - https://adopter.media/

Podcast sponsorship experts ADOPTER Media's Glenn Rubenstein and Athletic Greens' Martha Gallant discuss the benefits of sponsoring independent podcasts. (Live from the X Fronts) GR: I'm Glenn Rubenstein from the podcast advertising agency ADOPTER Media. I am here today to talk with Martha Gallant, the Senior Director of Audio Partnerships at Athletic Greens. How are things going at Athletic Greens with audio partnerships? MG: Always a good time. We're busy. We've got a lot of fun stuff going on. GR: To start with, we're going to dive in and talk about the different challenges brands face the different approaches to podcast advertising, but really focus on independent podcasts since they are so front and center at the X Fronts. What do you love about working with independent podcasters? MG: Independent podcasters are - in a lot of ways - our bread and butter, and we love kind of having access to the actual hosts and working really closely with them. Everything we do is based on a true partnership, product placement, and people who want to see our business succeed as much as we want to see their succeed. So it's been huge for us. We also love we love working with networks we enjoy. All kinds of different partnerships, but we love the smaller people, because it's a lot more collaborative. We can get creative about the partnerships. But it has to be a a deeper partnership and a little bit less transactional to really grow together. GR: Absolutely. And I think that's the thing that's really important for advertisers to keep in mind. You're here because you've heard such great things about podcast advertising. But you really have to look at the context of what you've heard about. And when you look at the huge success stories in this business, whether it's going back to Squarespace, Blue Apron, Helix Sleep -- all the brands that are so synonymous with podcast advertising -- you really have to look at the types of ads that got them to where they are and got them the results that they were looking for. And at the same time, the medium has evolved so much. Over recent years, then now there are so many different ways to place ads. New advertisers know that podcast advertising works. They've heard the stories, they want to try it, but they almost don't understand the process to get the effective result they're looking for. MG: Things have changed a lot. The podcast business has changed a lot and the demand is really high for inventory here. So you need to be a little bit more creative than those quick wins that people had five years ago. GR: I think that's really the key. Our podcast advertising agency, we work with over a dozen brands. We're placing about 20 million dollars in podcast ads this year. And what's amazing is every advertiser starts with a phone call to our agency, talking about what they want to do in this space. And a lot of times they're already frustrated all these different ways of buying ads (which is why they call us). The landscape has evolved beyond what they were expecting. They know that traditionally a host reads an ad, gives an endorsement of the product, tells a great compelling story, and somewhere along the way that translates into sales. Hopefully we can demystify some of this process today in how independent podcasts preserve that process. We love all of our independent and network partners. We work with a lot of them, but when brands really want that hands-on experience, you want that endorsement. You want that true partnership and a deeper integration than dealing simply trying to scale across 500 or a thousand different podcasts. Now, a series of transactions can be part of your audio strategy as well. But for that old school approach, it's very much alive and kicking with independent podcasters. How do you look at core demographics and targets and subject matter when you're evaluating your media mix? MG: No media partnership is off the table,

We talk a lot about what podcast advertising is like from a brand's or podcaster's perspective, but what about the agencies that support these brands? How do they manage to bridge the partnership between podcasters, networks, rep firms, and brands? In this episode with Glenn Rubenstein, Founder of Adopter Media, we discuss how the industry is evolving and how Glen and his agency are pivoting to adjust to the changes. We also talk about managing advertisers' and publishers' expectations to find success for all. With over 100 million dollars in ads placed since he started, Glenn shares his expert knowledge about what makes a successful campaign and what we should be watching out for as the industry grows. To connect with Glenn, visit Adopter Media, or connect with Glenn on LinkedIn.

This is a podcast advertising case study about DesignCrowd and the success they've had sponsoring podcasts. It's also an example of the longer-term (or "long tail") results you can achieve with podcast ads. As the founder of a podcast advertising agency-and someone who has worked on hundreds of campaigns-I can tell you that most podcast sponsorships prioritize short-term results. As sponsors grow in this space, however, they start to recognize the incredible value of the long tail. No Podcast Advertising Case Study is Complete without the "Long Tail" What does "long tail" mean? It means the staying power of a podcast ad and its ability to drive long-term return on investment (ROI). Beyond immediate results, a single podcast sponsorship can continue to generate new business for weeks and months after its release. Statistically, most podcasts get the majority of their listens in the first week. Podcast advertising rates are often based on downloads and streams in the first 30 days of release.  When you look beyond that time period, it's easy to see the huge bonus those additional listens can be for sponsors. This additional ROI can be due to a few different scenarios. For instance: Listeners hear an older episode and the ad at a later date. Or listeners recall the podcast sponsor when a relevant need arises. We recently spoke with Kevin Bradford, Content Marketing Manager at DesignCrowd. DesignCrowd is a crowdsourced graphic design platform, primarily aimed at businesses and entrepreneurs. This interview is a podcast advertising case study about the power of the long tail, which is a key part of DesignCrowd's podcast advertising strategy. Podcast Advertising Case Study Disclaimers As with all podcast advertising case studies, DesignCrowd's experience is unique (and your results may vary). Our podcast advertising agency, ADOPTER Media, has done business with DesignCrowd on a few of  their podcast ad campaigns. Without further adieu, here's our conversation. Podcast: Play in new window | Download (Duration: 19:46 - 18.4MB) Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | RSS Glenn Rubenstein from ADOPTER Media talks to Kevin Bradford from DesignCrowd Glenn Rubenstein: Kevin, thanks for joining me. To start with, for those who don't know, what is DesignCrowd? Kevin Bradford: Yeah, well, thanks for having me, Glenn. DesignCrowd is an online website that allows customers, small businesses, entrepreneurs to outsource or crowdsource custom logo, web, and graphic design from designers all around the world. So, if you're a small business and you need a new logo you can submit a brief to DesignCrowd. We will send that brief out to our community of 550,000 designers and within days you'll have a whole selection of other logos and designs that you can choose from, any project receives between 60 and 100 different designs, and you select the best one and put that forward for payment for the design. You get the logo and the designer gets paid-wherever they are in the world. DesignCrowd's Podcast Advertising Strategy Glenn: How big a part of the overall DesignCrowd marketing is podcast advertising? Kevin: Podcast advertising is a relatively new part of our marketing campaign. We've been doing it just coming up to a year now and it's been a massive learning curve for us, but it's become an important part of our whole marketing strategy. And obviously one of the key things is making sure it incorporates into a lot of the other things you do. So, whether that's email campaigns or other social media advertising, it all has to work together to get your message across, engage the right audience and reach as many people as possible. How DesignCrowd Got Started Sponsoring Podcasts (and what they've learned) Glenn: You mentioned the learning curve. What do you feel that you've learned from your first year of running podcast advertising campaigns? Kevin: A huge amount.

Interested in running a podcast ad campaign for your service or product? Then this one's for you. We sat down and talked with Glenn Rubenstein, founder of Adopter Media. He's facilitated over $20 million in podcast ad spend for brands, and in this episode he shares all kinds of helpful information for anyone who's interested in doing it themselves, or using an agency to do it for them. There's SO much insight here, it's tough to summarize. Suffice to say: if you want to start running a podcast advertising campaign, listen to this before you do anything.

Advertisement Partnership Glenn Rubenstein is the founder of ADOPTER MEDIA (an Independent Advertising Agency) and an advertisement partnership connector for clients and podcasters. The good news is that the demand is huge for companies who want to advertise on podcasts. Glenn started out before Podcasts were a 'thing'. He was run a live stream on Winamp SHOUTcast back in the day. He explains the jumping point to start his own company, Adopter Media. He is on a mission to get the word out on podcast advertising, and the how and why it works. We also discuss his own podcast - podcast advertising and the interviews that he has conducted, and getting insights from podcast advertisers. When you listen to this episode, you will hear Glenn give independent podcasters advice on getting into podcast advertising. Before you get in touch with Glenn, there are a few things you should consider as well. http://podcasterscoach.com/60

This is a podcast advertising case study about DesignCrowd and the success they've had sponsoring podcasts. It's also an example of the longer-term (or "long tail") results you can achieve with podcast ads. As the founder of a podcast advertising agency--and someone who has worked on hundreds of campaigns--I can tell you that most podcast sponsorships prioritize short-term results. As sponsors grow in this space, however, they start to recognize the incredible value of the long tail. No Podcast Advertising Case Study is Complete without the "Long Tail" What does "long tail" mean? It means the staying power of a podcast ad and its ability to drive long-term return on investment (ROI). Beyond immediate results, a single podcast sponsorship can continue to generate new business for weeks and months after its release. Statistically, most podcasts get the majority of their listens in the first week. Podcast advertising rates are often based on downloads and streams in the first 30 days of release.  When you look beyond that time period, it's easy to see the huge bonus those additional listens can be for sponsors. This additional ROI can be due to a few different scenarios. For instance: Listeners hear an older episode and the ad at a later date. Or listeners recall the podcast sponsor when a relevant need arises. We recently spoke with Kevin Bradford, Content Marketing Manager at DesignCrowd. DesignCrowd is a crowdsourced graphic design platform, primarily aimed at businesses and entrepreneurs. This interview is a podcast advertising case study about the power of the long tail, which is a key part of DesignCrowd's podcast advertising strategy. Podcast Advertising Case Study Disclaimers As with all podcast advertising case studies, DesignCrowd's experience is unique (and your results may vary). Our podcast advertising agency, ADOPTER Media, has done business with DesignCrowd on a few of  their podcast ad campaigns. Without further adieu, here's our conversation. Glenn Rubenstein from ADOPTER Media talks to Kevin Bradford from DesignCrowd Glenn Rubenstein: Kevin, thanks for joining me. To start with, for those who don't know, what is DesignCrowd? Kevin Bradford: Yeah, well, thanks for having me, Glenn. DesignCrowd is an online website that allows customers, small businesses, entrepreneurs to outsource or crowdsource custom logo, web, and graphic design from designers all around the world. So, if you're a small business and you need a new logo you can submit a brief to DesignCrowd. We will send that brief out to our community of 550,000 designers and within days you'll have a whole selection of other logos and designs that you can choose from, any project receives between 60 and 100 different designs, and you select the best one and put that forward for payment for the design. You get the logo and the designer gets paid--wherever they are in the world. DesignCrowd's Podcast Advertising Strategy Glenn: How big a part of the overall DesignCrowd marketing is podcast advertising? Kevin: Podcast advertising is a relatively new part of our marketing campaign. We've been doing it just coming up to a year now and it's been a massive learning curve for us, but it's become an important part of our whole marketing strategy. And obviously one of the key things is making sure it incorporates into a lot of the other things you do. So, whether that's email campaigns or other social media advertising, it all has to work together to get your message across, engage the right audience and reach as many people as possible. How DesignCrowd Got Started Sponsoring Podcasts (and what they've learned) Glenn: You mentioned the learning curve. What do you feel that you've learned from your first year of running podcast advertising campaigns? Kevin: A huge amount. It was almost an accidental channel that we came across it. We spent on podcasts...and the initial results of that spend,

Glenn Rubenstein, our friend at Adopter Media, joins podtopod to break down the Podcast Consumer 2017 report from Edison Research and Triton Digital.

Glenn Rubenstein is the author of Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers. He's also the founder of ADOPTER Media, a podcast advertising agency. Prior to his agency's launch in 2016, he spent 4 years at the TWiT Network as its Director of Marketing. We discussed the nuances of podcast advertising, how to know if your product or services are a good fit for podcast advertising, and why podcast advertising can be bring you a higher ROI than some other kinds of advertising. You can learn more about Glenn at his website https://adopter.media/ and, find his book on amazon at http://amzn.to/2hbSb8R and follow him @GlennRubenstein on twitter. For more information on Laura and her work you can go to her website www.powershour.biz and you can find Laura on twitter @thatlaurapowers and on instagram at laurapowers44.

My name is Glenn Rubenstein. I'm the author of Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers. I'm also the founder of the ADOPTER Media podcast advertising agency. I've worked in podcast advertising for over 5 years now. I'm excited at how much the industry has grown--and continues to grow. In fact, Bridge Ratings estimates that over $243 million will be spent on podcast advertising for 2017, on its way to over $500 million for the year 2020. Since I published my book, many people have asked "where's the podcast?" This is Episode 0! In future episodes, we're going to talk with podcast advertisers and podcasters alike about this side of the business. We'll also answer your questions and give you actionable advice about best practices for podcast ads, podcast advertising rates, and more. Please give this teaser episode a listen and email us YOUR questions. (I give out my direct email address at the end of the episode.) Also, be sure to subscribe on Apple Podcasts, Stitcher, or your favorite podcatcher--and look for our first episode to launch soon. Thanks for listening!

Podcast Advertising Works author and ADOPTER Media founder Glenn Rubinstein discusses podcast advertising from both the hosts' and advertisers' perspectives.

The Final Girls We are joined by the former director of marketing for TWiT, creator of Adopter Media, and author The post The Final Girls – PoT #81 (W/ Glenn Rubenstein) appeared first on Galactic Netcasts.

Glenn Rubenstein of Adopter Media and "Podcast Advertising Works" stops in for a quick chat on the Infinite Dial 2017 Report that looks at all things media consumption, including podcasting

Comments? Call them in 888-563-3228 Today we talk with Glenn Rubenstein who is the author of the book Podcast Advertising Works. Glenn worked at the TWIT podcast network in both ad sales and as the company’s Director of Marketing. He is also the founder of Adopter Media (https://adopter.media/) World Radio Day Get Hindenburgh Journalist For $1.90 You can purchase Hindenburg Journalist for $1.90 (Not a typo, typically $95) and help fight hunger. You can upgrade to their pro version for $215 (usually over $300). Need help learning the software? Check out the School of Podcasting's  Hindenburgh Journalist for Podcasting Course Because of My Podcast - I'm Going to Spring Training for Free Corey Fineran hosts the Ivy Envy Podcast, and shares how his audience is paying for him, his co-host (and their families) to go to the Chicago Cubs spring training in Arizona (in addition to making some great keepsakes for their studio). Podcast Advertising Works - Glenn Rubenstein Interview Glenn has been working in Ad Sales in podcasting for many years and today he shares some insights into: What mistakes podcasters are making What a future of dynamic advertising could look like How to overcome common objections when trying to sell advertising The book Podcast Advertising Works is great for someone who is trying to sell advertisements on their show. If you want more about advertising and monetizing your show. Check out the Episodes with Jessica Kupferman, and Glenn The Geek Hebert What Do You Mean When You Say Edit Your Podcast? Today I'm going to play some clips of a podcast (friend of mine, who has come and said he should've edited) to help demonstrate things you should consider editing out of your show. Michael Butler knows his episode was going down a dark path (he has spoken about this on his show). Luckily for those who know Michael and the Rock and Roll Geek show, we found it funny. Mentioned In This Episode Podcast Advertising Works  Rock and Roll Geek show The Bitterest Pill  Check out Dan Klass' book Podcasting Solutions Adopter Media Hindenburg Journalist Radio Day Promotion Join the School of Podcasting Risk Free www.schoolofpodcasitng.com/start

Glenn Rubenstein, founder of Adopter Media and author of  "Podcast Advertising Works: How to Turn Engaged Audiences into Loyal Customers" joins us to talk about the advertising landscape and what you need to keep in mind as a podcaster and advertiser.