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Erik Jacobson, CEO of Hatch, joins Evan and Steph to talk about building an effective video first content strategy. As a pioneer in video-first content strategies, Erik shares his insights on the evolving landscape of B2B marketing, emphasizing the importance of adapting to changing consumer behaviors. He brings over a decade worth of actionable strategies for businesses looking to harness the power of video to enhance audience engagement and drive growth.Erik highlights the shift from audio-centric podcasts to video-first content as a means to boost visibility and engagement on platforms like YouTube and LinkedIn. He underscores the significance of sustainable content production processes, encouraging businesses to think of their content as "TV shows for their market." He also discusses the challenges and rewards of early adoption, urging companies to establish their presence in the podcasting space regardless of perceived saturation. Throughout the discussion, Erik provides practical advice for businesses of all sizes on how to effectively structure their content teams. He outlines the roles of the thought leader, content architect, and production team, emphasizing the importance of having a cohesive strategy to maximize impact. By leveraging platforms like Riverside and focusing on shorter, impactful content pieces, even resource-constrained businesses can make their mark. Erik encourages listeners to embrace change, prioritize authenticity, and tap into the incredible potential of video content in today's marketing landscape.Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #videocontent #contentstrategy #youtube #video #podcast______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Erik JacobsonConnect with the hosts:Evan HughesSteph Crugnola
Sign up to get my content distribution playbook here: https://course.justinsimon.co/Think YouTube is just for creators? Think again. In this episode, we're breaking down why YouTube is the most underrated (and powerful) B2B marketing channel in 2025 and beyond.I'm joined by Erik Jacobson, and we cover exactly why YouTube isn't just another place to upload videos. Iit's a full-blown distribution engine that can drive visibility, engagement, and real business results.In this episode, we cover:Why most B2B companies are doing YouTube completely wrongThe difference between dumping content and using a real YouTube strategyHow YouTube's algorithm helps you reach net new audiences (unlike podcasts or blogs)What B2B marketers need to learn from creatorsWhy thumbnails and titles matter more than your production quality*** WHEN YOU'RE READY♻️ Distribution First Newsletter
Chris Walker joins Erik Jacobson, CEO at Hatch, to host a LinkedIn strategy masterclass, covering strategies, evolving trends, and practical tips. Chris starts by reflecting on his LinkedIn journey, from starting in his living room to becoming one of the highest producing content creators on the platform. Chris and Erik discuss how LinkedIn's algorithm has changed, the significance of fresh content, and the enormous opportunities that the platform offers for B2B companies. Chris explains the nuances of his LinkedIn strategy, emphasizing the importance of persistence and content that resonates with the intended audience. The conversation moves through setting correct goals, creating engaging content, and navigating LinkedIn's platform tactics. Chris shares his morning routine of LinkedIn postings and the balance between personal branding and using multiple profiles for company success. The episode is rich with insights on how to effectively leverage LinkedIn for maximum business impact, especially for B2B players. The next Expert Session, featuring Malin Wijenayake will take place on September 17 at 11am central. Register Here. If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you're working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can't make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Chris Walker joins Erik Jacobson, CEO at Hatch, to host a full hour AMA on Content Creation. This session dives deep into the nuances of content strategy, focusing on the importance of integrating various content forms—such as podcasts, social media, YouTube, and blogs—into a unified strategy that aligns with business goals. Chris and Eric discuss how content is no longer solely a marketing responsibility but should involve the entire go-to-market team, including sales and customer success departments. Throughout the episode, Chris elaborates on how to establish a strong content strategy by understanding and framing customer problems, exploring various use cases, and differentiating your product through a unique value proposition. They wrap up by addressing practical concerns like when to initiate an organic content strategy, the value of deleting ineffective activities, and methods for balancing SEO with organic content. The conversation also includes practical examples and experiments Chris is currently undertaking to optimize his own content strategies, such as leveraging AI for SEO. If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you're working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can't make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Get ready to dive deep into the intricacies of building a content engine for dark social. Chris Walker joins Erik Jacobson, CEO at Hatch, to unpack the essentials of creating compelling and sustainable content that powers your marketing strategy. Chris shares actionable insights on leveraging dark social, unique content strategies, and overcoming the common pitfalls marketers face. He emphasizes the pivotal role of organic social media content in contemporary marketing, debunking the misconceptions around its effectiveness. Key discussions include defining dark social and explaining its significance, creating high-impact content engines, and operationalizing content production efficiently. Whether you're an executive or a marketing manager, this episode provides a comprehensive roadmap to enhancing your content marketing efforts. If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you're working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can't make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Joining me from Upstate Caring Partners is Dr. Erik Jacobson. The agency works with a large population of individuals with moderate to severe intellectual disabilities. Upstate CP is focused on changing lives with compassionate care.During our conversation, Dr. Jacobson discusses how Upstate CP has reflected on their previous caretaking model, evaluating hand over hand crafts and goals that don't last the lifespan. They have transitioned into an instructional model that builds strong relationships and creates a safe environment in a dignified way.Dr. Jacobson shares how their staffing and teams have changed, starting with hiring their very first BCBA in 2019. With a focus on making their program less like school and more like life, they are making lasting changes that are going to positively impact the individuals in their care for life. You can find more about Upstate Caring Partners on their website. #autism #speechtherapy What's Inside:What is Upstate Caring Partners?Transitioning from a caretaking model to an instructional model.How to build strong relationships and create a safe environment in a dignified way.Mentioned In This Episode: Upstate Caring Partners ABA SPEECH Connection Membership
Sousaphonist Erik Jacobson's romance with New Orleans brass bands started when we was in high school and was exposed to the Dirty Dozen Brass Band record “My Feet Can't Fail Me Now.” After sharing the album with fellow University of Wisconsin-Madison music student Christopher “Roc” Ohly, he started up Mama Digdown's Brass Band. They've kept it going for thirty years and have toured all over, including making more than fifty trips to New Orleans. It's become a kind of family band, as both Ohly and Jacobson each have children that regularly sit in with the group (see attached picture in which Ohly is towing his four-year old son with a rope tied around his waist and attached to a wagon in which his son plays trombone). Friday, January 12th, Mama Digdown's Brass Band plays a concert at the Parkway Theatre, sharing a billing with the Akie Berniss Trio and comedian Trish Cook. Erik Jacobson spoke with Jazz88's Peter Solomon about the history behind the band and what makes him so passionate about New Orleans brass band music.
Sousaphonist Erik Jacobson's romance with New Orleans brass bands started when we was in high school and was exposed to the Dirty Dozen Brass Band record “My Feet Can't Fail Me Now.” After sharing the album with fellow University of Wisconsin-Madison music student Christopher “Roc” Ohly, he started up Mama Digdown's Brass Band. They've kept it going for thirty years and have toured all over, including making more than fifty trips to New Orleans. It's become a kind of family band, as both Ohly and Jacobson each have children that regularly sit in with the group (see attached picture in which Ohly is towing his four-year old son with a rope tied around his waist and attached to a wagon in which his son plays trombone). Friday, January 12th, Mama Digdown's Brass Band plays a concert at the Parkway Theatre, sharing a billing with the Akie Berniss Trio and comedian Trish Cook. Erik Jacobson spoke with Jazz88's Peter Solomon about the history behind the band and what makes him so passionate about New Orleans brass band music.
Mama Digdown's Brass Band is perhaps the longest gigging band in Madison. For 30 years, the eight-piece brass band has been bringing the sound of New Orleans to Wisconsin. Ahead of their 30th birthday celebration, saxophone player Christopher 'Roc' Ohly and sousaphone player Erik Jacobson sit down with City Cast Madison host Bianca Martin to talk jazz, how the music scene has changed over the decades, and share stories from 30 years of traveling with the band. More details about the 30th birthday celebration shows at the Burr Oak: https://mamadigdown.com/ Wanna talk to us about an episode? Leave us a voicemail at 608-318-3367 or email madison@citycast.fm. We're also on Instagram! Want more Madison news delivered right to your inbox? Subscribe to the Madison Minutes morning newsletter. Looking to advertise on City Cast Madison? Check out our options for podcast ads. Learn more about your ad choices. Visit megaphone.fm/adchoices
Erik Jacobson is founder and CEO of both Lemonpie and Hatch, which helps clients use podcasting to help grow their business. Erik got his start with Tim Ferris, podcaster extraordinaire, and soon after launched his own companies where he has helped over 200 brands use podcast strategies to drive millions of downloads and millions of dollars of value. He's worked with A-list brands like HubSpot, Freshbooks, and Four Sigmatic. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast. --- Support this podcast: https://anchor.fm/theprpodcast/support
For Eric Jacobson creating a business from cero was all about building a place where he would want to get up to work every morning. Erik shares how his company manages to keep a low turnover rate and the journey of creating his two remote companies. He also provides interesting insights on how to build a strong culture.
Erik Jacobson got his start in podcasting in 2015 by cold-tweeting his way into projects with podcasters like Tim Ferriss. As CEO of Lemonpie (a podcast PR agency) and Hatch (a podcast editing & strategy service), he has now helped over 200 brands use podcast strategies to drive millions of downloads and millions of dollars of value. Erik is passionate about the power of podcasting for businesses and brings his deep domain expertise, experience, and perspective to every conversation. Outline Introducing Eric Jacobson 0:02 Why entrepreneurship is an infinite game. 1:05 How the market is changing and how that relates to podcasting and marketing. 3:04 It's easier to measure clicks than it is to measure relationship development.v4:39 How does one measure one's love for one spouse? 6:00 Finding people who inspire you. 7:10
Erik Jacobson got his start in podcasting in 2015 by cold-tweeting his way into projects with podcasters like Tim Ferriss. As CEO of Lemonpie (a podcast PR agency) and Hatch (a podcast editing & strategy service), he has now helped over 200 brands use podcast strategies to drive millions of downloads and millions of dollars of value. Erik is passionate about the power of podcasting for businesses and brings his deep domain expertise, experience, and perspective to every conversation. Outline Introducing Eric Jacobson 0:02 Why entrepreneurship is an infinite game. 1:05 How the market is changing and how that relates to podcasting and marketing. 3:04 It's easier to measure clicks than it is to measure relationship development.v4:39 How does one measure one's love for one spouse? 6:00 Finding people who inspire you. 7:10
LifeBlood: We talked about how to give the people what they want, how to produce the type of content your customers want, how podcasting fits into corporate media strategy moving forward, and how to get started, with Erik Jacobson, CEO of Lemon Pie and Hatch. Listen to learn how to rethink the media arm of your organization! You can learn more about Erik at LemonPie.FM, Hatch.FM, Twitter, Instagram and LinkedIn. Thanks, as always for listening! If you got some value and enjoyed the show, please leave us a review here: https://ratethispodcast.com/lifebloodpodcast You can learn more about us at LifeBlood.Live, Twitter, LinkedIn, Instagram, YouTube and Facebook or you'd like to be a guest on the show, contact us at contact@LifeBlood.Live. Stay up to date by getting our monthly updates. Want to say “Thanks!” You can buy us a cup of coffee. https://www.buymeacoffee.com/lifeblood
A great conversation with Erik Jacobson, founder of Lemonpie, about how to maximize the value of a podcast and being a podcast guest. We covered topics such as:How to get on podcasts as a guestThe best to ask to be a guest on a podcastA great approach on how to contact high profile business leaders such as Tim FerrissHow to get good podcast dataHow to prepare for a podcast tourAnd more!------------------------------------------------------Say "Yes" only to clients who are a great fit and say "No" to everyone else.To be able to pick your clients you need a consistent and predictable flow of new potential clients. Position yourself as the go-to thought leader in your niche and you will create that flow. We can help by becoming your personal branding agency.Try our FREE Personal Branding Statement Generator: https://bit.ly/3plk4z5Book a Call with a Personal Branding Consultant: https://latinpresarios.com/book-a-call/Learn more: https://latinpresarios.com/
THE MAN, MYTH, LEGEND: Erik Jacobson is on the podcast!! He is the man behind MissUnderstood Podcast production, a long term friend, + mentor to me in this crazy podcasting industry. I first connected with Erik long before I ever had a podcast, but, with his words of wisdom and flourishing podcasting business he help me jet-set the production of my podcast in 2020 in ways I never thought possible. In today's episode, I'm talking with Erik about foundation qualities and tips for starting/owning your own Business. Erik owns multiple businesses (that's right) which he built from the ground-up. As CEO of Lemonpie (a podcast PR agency) and Hatch (a podcast editing & strategy subscription service), he has now helped over 200 brands use podcasting to build brand awareness and trust, generate qualified leads, and drive revenue. He grew Lemonpie from 0 employees and $0 in revenue to a team of 11 and 7 figures in revenue. Completely bootstrapped, with zero paid marketing. He has also grown Hatch from 0 to 50+ customers in 18 months. Erik is passionate about the power of podcasting for businesses and brings his deep domain expertise, experience, and perspective to every conversation. He's not just a CEO, but a Husband, Dad, incredible friend + shares with us how he manages to balance it all. Tune in to hear the reality of business development and how to align your own personal expectations with the actual growth of your business! Love Erik? Here are links to all his companies & social media! https://www.lemonpie.fm/ https://www.hatch.fm/ https://www.lemonpie.fm/brands-that-podcast https://twitter.com/erikbison https://www.linkedin.com/in/erik-jacobson-78811b54/ — Love this episode? — Follow @missunderstood.podcast + @kellie.sbrocchi on Instagram for episode updates + more. Special thank you to USEHATCH.FM for producing this episode.
Erik Jacobson has kept is band Mama Digdown's Brass Band together for 30 years. 30 years! Adam talks with Erik about how he formed the band, his experiences playing in New Orleans, and strategies for keeping his band together for decades. Erik is also the "King of the Side-Hustle" with an ebay businesses selling clothes he finds at thrift stores, and a BBQ business catering for parties around the Twin Cities. Erik discusses his side-hustle secrets, and what his income from those side-hustles has paid for.Mama Digdown's: https://mamadigdown.com/Mama Digdown's on Spotify: https://open.spotify.com/artist/2tyjfI1efzg3PyHlS6mW1d?si=TpKMYQDWSvOn4dB5jNAG6Q-------------Download Gig Boss app: https://linktr.ee/gigbossJoin the Gig Boss Facebook Group: https://www.facebook.com/groups/gigboss Bumper Music: Sunshine is Out by Adam Meckler https://open.spotify.com/track/1u12flYbzE4jxD1cwG5pGT?si=5228a5324e474da9 -----------------------------------Interested in hearing music made by our awesome guests? Check out this Spotify playlist, which includes music by all our music-making guests! https://open.spotify.com/playlist/63kUrVwtV5tYFsyqLJHO3a?si=7853ba778dff4654------------------------------How to Make it in the New Music Business Book: https://amzn.to/3Pls5ixAri's Take Academy: https://aristakeacademy.teachable.com/?affcode=267075_yqqy4mcn - Use code "GIGBOSS" at checkout for 10% off
EP 84. Podcasting guru and CEO, Erik Jacobson, shares a smart upper, mid, and low funnel tactical approach to podcasting to help you plan how your brand podcast best supports your content marketing funnel, and drives the best ROI. PLUS, three tested & proven techniques to attract more people to grow your podcast show. Erik's gone from zero to seven figures in revenue helping more than 200 brands use podcast-to-podcast marketing techniques to build brand awareness, trust, generate qualified leads, and drive revenue. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW NOTES: https://blog.kindredspeak.com/best-ways-to-grow-podcast-marketing-brand-podcast-erik-jacobsen-lemonpie-ep-84 Learn more about your ad choices. Visit megaphone.fm/adchoices
You've arrived at episode 19 of the Talent Destination podcast co-hosted by Refine Labs' Megan Bowen, COO & Jessica Williams, SVP of People. Come along with us to explore a special brainstorming session about how to design internal communications for a digital native workforce. We discuss our challenges over the past year regarding transmission for a fully distributed team. Learn more about what it means to be native digital vs. native analog, and why it matters at your talent destination. We're joined by special guest, and producer of Refine Labs' Talent Destination podcast, Brea Olmstead, to facilitate our brainstorming session and think through validating the problem we are solving for. We apply design thinking techniques to innovate for a people-centered solution direction. We talk about how to bring stakeholders along for the transformation. Along the way, Megan and Jessica share personal insights and lessons learned from their experiences with internal communications. **Listen in for another edition of the B-Real at the of this episode to hear from Erik Jacobson, founder and CEO of Hatch, to learn about podcast tactics and strategy.** We believe that the future of work means cultivating workplaces that attract, empower, and grow employees to do the best piece of their lives. That's why Refine Labs is so much more than our value proposition. We strive to be a talent destination for extraordinary individuals to grow their skillset long-term and expand the trajectory of their careers. Special thanks to all the world-class talent at Refine Labs who contributed to this podcast. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm
Podcasts are a powerful tool for business owners to generate multiple forms of content, and they can also present huge opportunities for businesses to expand their reach to their target audience through podcast interviews. Podcast interview features are emerging as a leading form of earned media, which means that podcast hosts are getting pitches from potential guests more often. So how do you stand out as a valuable podcast guest during your pitch? In episode 31 of Sociallee Relevant, Whitney Lee is chatting with Erik Jacobson, Founder of Lemonpie and Hatch, on how you can appeal to podcast hosts during your pitch and how you can deliver value that will make a powerful impact on listeners. As the Founder of Lemonpie, a podcast PR agency, Erik helps business leaders land interviews on podcasts that their target audience is already listening to, and through his company Hatch his team helps businesses create their own podcasts that are led by proven strategies.
Highlights from the conversation:About Lemonpie and Hatch Edits (5:51)Creating a bottom-funnel podcast (9:44)Podcast seasons: do or don't? (17:10)PR for niche podcasts (19:52)How to find podcasts you'll love (26:28)Content trends on the horizon (32:50)Links & Resources:The OG InterviewBootstrapped WebKeep up with Erik:Lemonpie: https://www.lemonpie.fm/Hatch: https://www.hatch.fm/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.
In this special Q&A episode, Jeremiah is joined by Lemonpie CEO and Founder, Erik Jacobson, and our Head of Talent Relations, Josh Crist, to talk about what it takes to run a podcast PR tour.This is a must-listen if you're considering a tour for your brand but aren't sure where to start. Erik and Josh walk you through the ins and outs of identifying shows to pitch, strategies for landing interviews, the value of podcast guesting, and how to measure the success of it all.Guests-at-a-GlanceNames: Erik Jacobson and Josh CristWhat they do: Erik is the CEO and founder of Lemonpie and Josh is the Head of Talent Relations at LemonpieConnect with them: Erik's LinkedIn | Erik's Twitter | Josh's LinkedInKey TakeawaysPodcast tours are like the digital version of a book tour but for your brand.Podcast tours, like book tours, are a way for you to build awareness for your brand and for you (or your employees) as a thought leader in your industry. It's the proactive strategy of finding podcasts that your ideal customers or ideal team members listen to and getting interviewed on as many of them as possible over a short period of time.Being a guest on a podcast helps position you as the expert in your space.The more your name appears across podcasts in your industry, the more dominant the perception of you and your brand becomes. You don't have to be a market leader to reap the benefits of a podcast tour. Instead, your goal should be to give the best, most transparent interview those shows have ever had in order to build trust with the audience and be seen as an expert in your space.Leads from podcast tours come from the aggregation of multiple interviews.Rather than micro analyzing the number of leads you get from one specific interview, you should take a more holistic approach. Look at the aggregation of leads coming from all the interviews on your tour. It's about setting the sail in the right direction versus narrowing your focus on each individual opportunity.Repurpose episode content from your guesting opportunities.Many guests miss the chance to repurpose content from their interviews to share across their own organic channels. Rather than waiting for the host/show to send you assets, you can actually record videos of yourself for every single interview you give or even write blog posts out of the topics you cover. This will give you the ability to distribute your own repurposed content even if the host/show doesn't provide you with marketing content to work with.Go into your podcast tour with clear and realistic goals so you don't quit too early.What are you asking of this channel in relation to the goal you hope it achieves? If you're looking for podcast PR tours to drive leads in the first 30 days, there's likely a mismatch between what this channel can do for you and what your goals are. Measuring podcast tour results is not the same as measuring paid acquisition channels. You need to be willing to stick with it long enough to see the outsized returns it can drive, even with the limitations of podcast tour analytics.Podcast tours are great for companies that believe in raising the profiles of the executives on their teams.If you believe that people want to buy from people, then this is the right strategy for you. You need to go into this channel with the philosophical mindset that brand building comes from raising the profiles of the executives on your team.The compounding results of a podcast tour come in months 6 through 12+.This isn't something you see results from within the first 3 months of your tour. Yes, you will see and be able to generate activity, but there's oftentimes a lag from when the podcaster agrees to interview you to when the episode goes live. So you need to go into the first 3 months knowing it's a ramp-up period where you build up a snowball effect with compounding results in months 6 through 12+.The key to being a successful podcast guest is having domain expertise and sharing it in a vulnerable way.A podcast interview isn't a 30-minute pitch or webinar of your product. Instead, it's a time for you to share the expertise you've learned from being in the same position the listeners are in. What sort of experience do you bring to the table that only you could have from having lived the same experiences of the listeners you're speaking to?It's more important to look at the impact of a show vs. the size.When deciding which shows to pitch and guest on, it's important to look at the size and impact as two separate factors. Shows with hundreds of downloads versus millions of downloads both have their place and can be valuable. But in the end, what matters is the impact this show has and what the audience fit is relative to your brand. We use the Lemonpie Score to figure out which shows to pitch for our clients.Lead your podcast guesting pitch with empathy.When pitching to be a guest on a show, it's important to lead with empathy and show up with value whenever you're engaging with a host. Rather than assuming you have something they want, take the time to learn, engage, and build them up and their show in some way. Get to know the podcaster, what they care about, what kind of guests they like to spend time with, what community engagement they like to drive, etc. and figure out how you can help them succeed in those areas.Timing, fit, and approach are all critical to how you pitch a podcaster.Whenever you pitch a guest to a podcaster, think about the timing, fit, and approach. Timing means they must be in need of and open to guests. Fit means you're bringing value to their listeners that's relevant to the show. And when you're approaching them, you need to meet them where they are and not assume the host wants to engage with you on your terms.Personalize your pitch and add a “5-Minute Favor”.Personalizing your pitch emails seems obvious but it's a point most people miss. Take the time to actually listen to the podcast, comb through their social media, find out what the host really cares about or what excites them so you can reference those conversations in your email. Also, you can add a “5-Minute Favor” where you do something to be kind, helpful, or deliver value to them that shows up within the first 5 minutes of your engagement with them. This could be a thoughtful and personalized review of their show, it could be buying their book and leaving them a review, it could be tagging them on social and promoting their show.Prep is key to giving the best guest interview.The research and prep that happens before your interview isn't something to skip over. This can be as simple as listening to previous episodes, researching the host on social media to understand what matters to them, reading any articles they've written or been featured in, or watching videos they've produced. A lot of the work you do to prep your pitch can then be used to build a relationship with the host so you can give the best interview that show's ever had.Increased vulnerability = increased trust.One of the main reasons you go on a podcast tour is to build trust with the people you want to know you and your brand. Trust is more easily created when you show vulnerability to the audience. This means you open up about your failures and how you learned from them, or you are willing to give away information for free that is deemed to be extremely valuable.Your goal is to give away as many “head-nod moments” as possible in your interview.“Head-nod moments” refers to moments in your interview where you're giving away so much value and information that the listener has to pause the episode, open their Notes app, and write down what you're saying. You can spark these moments by sharing your methodology, framework, resources you use, or how to get from point A to point B.Self-reported attribution is the best way to measure the success of your podcast tour.This means you have a blank field on your website asking people how they heard about you, or you ask your sales team to add that question to their follow-up strategy. By letting people explain to you, in their own words, how they found you, you'll be able to better track which leads are coming to you from a podcast.Mentions Podcast Guesting Guide Podcast Tour Strategies Rephonic Listen Notes SparkToro How to Measure Podcast ROI
In this episode of The Ecommerce Insights Show, we interviewed Erik Jacobson, CEO and founder of Lemonpie, a podcast PR and production agency that helps brands grow through podcasting.During the episode, we cover topics like: On-demand audio is changing and how it is affecting the media landscape How does a business benefit from having a podcast Ways to get started with podcasting Unique ways to approach your podcast So if you're interested in getting some valuable podcasting tips from a podcasting expert who's team has helped brands like Freshbooks and HubSpot successfully grow their podcasts, this episode is for you.Learn more about Eric and his resources here: Visit the Lemonpie website Check out what Hatch is all about Sign up to Eric's podcasting course Podcast In A Week Listen to his podcast Brands That Podcast Follow Eric on Twitter Connect with Eric on LinkedIn
This, my friends, is a conversation that I've been looking forward to sharing with you for quite some time. In this episode, I'm joined by Drs. Marah Vanderzell and Erik Jacobson from the Upstate Cerebral Palsy Center. As you'll hear right out of the gate, we started the episode off by attempting to operationally characterize the Boy Band pop music genre. You read that correctly... but, don't worry if you're not a fan of Nsync or 98 Degrees... there's a lot of fantastic insights into the clinical leadership model in this conversation. And if you are indeed interested in organizational and clinical change on a big scale, this is the episode for you. As Erik and Marah describe, residential and day treatment centers have historically provided treatment from a care model. Over the past few years however, the leadership at UCP has been busy changing this philosophy to an active treatment model. As such, they've made considerable investments in bringing in various thought leaders in the field to implement things like Essential for Living, Pre-school Life Skills, the BALANCE program, Skills-Based Treatment, and much much more. In our conversation, we discuss what they've learned from this process, and where the organization is going moving forward. We also went down a few unexpected rabbit holes here and there, so you'll want to check out the entire conversation. One of those included Marah telling us about what it was like to be a student of Ted Carr. That's a segment you definitely don't want to miss. If you're a Patreon subscriber, well, you're not listening to this feed as the ad-free subscriber feed was published last week. That episode also featured an additional 15-20 minutes of content at the end of the interview, where the three of us discuss things like running, cross-fit, and health/fitness more generally. So if you'd like to learn more about this, please check out patreon.com/behavioralobservations. Last but not least, I'd like to thank Dr. Tony Cammilleri, the Director of Education at FTF and all around great guy, for his help in crafting the questions and talking points for this conversation. Here are the links to the things we referenced in the show: Carr and Durand 1985. Carr 1977. Upstate Cerebral Palsy. UCP YouTube Clinical Playlist. Practical Functional Assessment. FTF Behavioral Consulting. Essential for Living. DoBetter. Pyramid Educational Consultants. The Daily BA. John Kotter. Adam Grant. Motivating Human Resource Staff, Reed and Parsons, 2006 (*disclosure: Amazon Affiliate Link). This episode was brought to you with the support from the following sponsors: The Secret Agent Society Small Group Program helps kids 8 to 12 years old crack the code of emotions and friendships through an animated ‘secret agent' theme. Now with flexible face-to-face or telehealth options, services who have used the SAS program for many years are blown away and excited by the new digital health solution. Mention this podcast for a free Secret Agent Society Assistant Short Course to sample the SAS program. Also, if you're interested in learning more, there will be a free SAS demo on November 2nd. Institutional Tier Patron Greenspace Behavioral Technology. Greenspace behavior offers cutting edge supervisor coaching, performance and competency-based trainings, and organizational supports for new BCBA and trainees. Find out how you can optimize your supervision practices, improve clinical outcomes, and increase employee satisfaction at Greenspacebehavior.com. HRIC Recruiting. Barb Voss has been placing BCBAs in permanent positions throughout the US for just about a decade, and has been in the business more generally for 30 years. When you work with HRIC, you work directly with Barb, thereby accessing highly personalized service. So if you're about to graduate, you're looking for a change of pace, or you just want to know if the grass really is greener on the other side, head over to HRIColorado.com to schedule a confidential chat right away.
CEO and founder of Lemonpie and Hatch talks to Geordie about how he built the two MVPs and navigated his zero to 30,000 MRR journey. Listen in for valuable podcasting tips. Erik Jacobson is a firm believer that podcasting is a fast-growing industry. In a bid to help brands get in front of a wide audience of podcast listeners per month, he built Lemonpie and Hatch. The former is a podcast production and PR agency that helps brands achieve growth via podcasting. Through Hatch, Erik creates original podcasts for companies seeking to connect with potential customers directly, develop authority in their industry, and ensure their team understands the company's mission. He talks to Geordie about his journey. What you'll Learn How Erik ventured into the podcasting world Importance of research before venturing into the podcasting world What is the value of a podcast How to best track the performance of your podcast How do Lemonpie and Hatch work for SaaS customers? Importance of sharing expertise in a non-salesy way Why a podcast can be a saleable asset to a company Erik's outbound strategy What the five-minute favor rule entails Hatch's onboarding process In this Episode: Currently, having a podcasting channel is fast becoming a must-have for companies that want to reach a wider audience and scale their businesses. Erik says Lemonpie is a comprehensive podcast agency that helps companies considering starting a podcast to attract customers. It also enables them to develop an audience, brand awareness, and a deep connection that triggers higher conversions. The team at Lemonpie helps your brand create a podcast from scratch, produces it, and promotes it continuously. Listen to the podcast for more details on how Lemonpie helps you along your podcasting journey. Hatch is a platform that provides an entry point into podcasting for teams who plan to DIY lots of podcast pieces but require someone to edit them. Through Hatch, interested parties enjoy unlimited podcast editing services for an affordable flat rate. The team works on one podcast at a time with a turnaround time of two working days. Get more details on how the Hatch platform works from the podcast. Erik says they discovered an opportunity in the market during Covid, which indicated that 100,000 new podcasts were being created monthly. According to Erik, both Lemonpie and Hatch are equal. He says there is considerable potential for both enterprises to solve a wide range of pain points. None of the two ventures is superior to the other. Erik discusses the pricing model for both platforms in this podcast. He says they believe in not charging more for something customers can get for less as a company. They also live by the mantra that creating the wrong podcast is one of the most costly things you can do. The team has developed a strategy to ensure they create the ideal show that helps customers achieve their goals and strike key performance indicators. If you want to venture into the podcasting world, Erik and his team will help you develop the right strategy that works best for your audience. He gives a comprehensive explanation of how they go about it, and you can get all the details in this podcast. For many people, the success of a podcast depends on the number of people that watch it, something that Erik disputes. Find out his reasons from the podcast. A podcast, Erik says, comes with numerous benefits. He highlights some of the ways businesses can benefit from having a podcast. Brands can leverage podcasts to market their brands. However, podcasters should be skilled, and possess excellent storytelling skills to succeed, and stay ahead of competitors. Erik and his team believe that expertise can be the reason why one person would choose your SaaS platform over your competitor. One of the methods of displaying expertise is through a podcast and not a blog, Erik says. Listen in to find out why they hold that belief. When you start a podcast, focus on creating a podcast that listeners are compelled to listen to. Your podcast should be irresistible enough to convince listeners to listen to the entire session, subscribe to your channel, and keep coming back for more. Erik mentions that they opt to invest more time in podcast creation to increase their chances of achieving success. Hatch, Erik says, is founded on a company structure, but it's fulfilled through SaaS. He concludes the podcast by explaining how they pair the platform with expertise. Listen to the podcast for more valuable insights. Resources Erik Jacobson LinkedIn Erik Jackobson Twitter Lemonpie Hatch
Erik Jacobson is the Founder and CEO of Lemonpie, a full service podcast PR and production agency. Erik first saw the power of podcasting after working with podcasters like Tim Ferriss. With Lemonpie, he now helps companies like FreshBooks, HubSpot, and Four Sigmatic use podcast strategies to build awareness and drive revenue. He also recently launched Hatch, which offers unlimited podcast editing. You can get deep-dive case studies, expert interviews, and all of Erik’s podcast strategies on his weekly show, Brands That Podcast. Some of the Topics Covered by Erik Jacobson in this Episode What Lemonpie is and how Erik fell in love with podcasting How Erik ended up working for Tim Ferriss and Jason Calacanis How to know if a podcast strategy is right for your business and where to start The 3 different podcast strategies and the pros and cons of each Tips for how to approach and get the most out of each of the podcasting strategies Video vs audio podcasting Understanding the ROI of podcasting The logistics of creating your own podcast Growing your audience and distribution when starting a podcast Some example brands doing a great job with podcasting The services Lemonpie and Hatch offer and Erik's new course, Podcast in a Week How to avoid "podfade" Links from the Episode Tim Ferriss Jason Calacanis Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferriss Brands that Podcast: Ep04 Masterclass: Lessons from $20 Million Spent on Podcast Ads (w/ Glenn Rubenstein) Gong Balto Buffer The Science of Social Media (Buffer Podcast) Breaking Brand (Buffer Podcast) Brands that Podcast Rand Fishkin SparkToro Drift Seeking Wisdom: A Podcast From Drift Laura Roeder Edgar Brands that Podcast: Ep01 – How MeetEdgar Podcasts (w/ Laura Roeder) Hatch Podcast in a Week Sign up for The Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/
Erik Jacobson had a life-changing experience when listening to a podcast, and he saw an opportunity for podcasts to help businesses grow their brand and reach. So, he started a podcast company, Lemonpie, that helps companies get their podcast built and launched.In this episode of Soar, Taylor sat down with Erik to talk about the ins and outs of podcasting, how to use the channel for growth and how to get started.The two talked about:Using podcasting as a channel to build your brandHow to get startedWill Clubhouse app kill podcasting?Defining your podcast nicheCheck out Lemonpie and Hatch, the companies that Erik founded and leads to help companies achieve their podcasting goals. Meet Erik on LinkedIn.
Not only was it a divine night, but also a brilliant day at the Neo Humanist Conference. I managed to get to a few presentations by Liila Hass, Sohail Inayatulla and Erik Jacobson and they were all very thought provoking and inspiring. I end tonights podcast with a bhajan that I wrote in September, that I have added a few more verses to recently. Thanks for listening and I welcome any comments or feedback. BNK
Jason Feifer is the Editor-in-Chief of Entrepreneur magazine, which alone keeps him busy enough. But on top of that, he also hosts three podcasts: Problem Solvers (an Entrepreneur podcast), Pessimists Archive, and Hush Money. For Jason, podcasting is a different way to tell stories, and one that can only add value for Entrepreneur magazine's readers. In fact, some conversations for Problem Solvers become articles or interviews for the magazine. In this episode, Jason talks about why podcasting is valuable for brands. Jason and Erik discuss the intimate nature of podcasts and how that can build a dedicated fanbase. They also get into what it takes to start a podcast, and why sometimes it might help not to have a concrete plan, and the advantages of producing multi-platform content.
Erik Jacobson (CEO, Lemonpie) interviewed Chris Walker on "Brands That Podcast" to talk about Chris's thoughts on what most B2B companies are doing wrong in regards to leads and attribution. He also goes into detail about the State of Demand Gen podcast and how companies should be integrating podcasting and organic LinkedIn thought leadership into their marketing strategy. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.
This episode is for you if you believe in the power of podcasting, but now you need to sell the idea to your team. How can you help your team believe in podcasting as much as you do? This is exactly what Erik and Jeremiah discuss in today's episode.
Lots of companies - especially in B2B - think that the only podcast they can create is a long-form interview-style show. In this episode, we’ll talk about all the different types of shows you can launch - from short 5 minute series, to longer, storytelling formats. We’ll case studies of other brands doing creative podcasts, and give you some examples of our own. Our goal is that by the end, you’ll be inspired to think through all the types of shows you could create for your company.
Erik takes a walk with his daughter and shares some thoughts on a type of episode that more brands could be doing to land their dream customers (The Call-Out Case Study).
Geoff is the former SVP at Overstock, and the founder of Huckabuy, software designed to help your business increase organic traffic. Podcasting is one of the primary things he’s done to grow traffic, backlinks, and customers, and in this episode he shares how.
Go behind the scenes of Basecamp’s popular podcast, Rework, with producer Wailin Wong. In this episode, she talks about how (and why) Basecamp started Rework, how her experience as a journalist has trained her to look for a story to tell with every episode, the bad pitches they get (and the good handful they accept), and the care and love they put into production. She also shares her recommendations for companies that are interested in starting their own podcast. If you’re a fan of Basecamp or the content they put out, we think you’ll really enjoy this conversation.
Creating an internal podcast (also called Private or Employee-only podcast) can help you communicate more effectively, train new hires, build your employer brand, attract new hires, and build a more positive culture. In this episode, we’ll cover what an internal podcast is, all the ways your company can use one, and the major companies that are already using them to great effect.
Internal podcasting has been around for a while, but many companies still don't know it exists. Those that do, have questions. Like, what software they should use, how they should host it, and perhaps biggest of all - is it secure? In this episode, we'll talk with JP, the Founder of Storyboard to learn more about the impact internal podcasting can have on your brand.
Should you host your company's podcast on your main website, or a separate one? In this unedited episode I'll share the 4 options you have, pros and cons of each, and why we chose what we did.
How should your company think about your podcast’s ROI? If you don’t get thousands of listens, customers, or purchases from it, does it still “pay off”? Learn the different ways to measure ROI, how to make your podcast profitable right away, and the importance of understanding brand vs direct marketing.
Thoughts on brand marketing vs direct marketing from Lemonpie's Head of Marketing, Jeremiah Rizzo. What the difference is between each, and why ultimately, your brand is the only thing that lasts.
In this episode, Erik and Jeremiah break down all the ways you can use your podcast to build trust, increase sales, overcome objections, and more.
Interested in running a podcast ad campaign for your service or product? Then this one's for you. We sat down and talked with Glenn Rubenstein, founder of Adopter Media. He's facilitated over $20 million in podcast ad spend for brands, and in this episode he shares all kinds of helpful information for anyone who's interested in doing it themselves, or using an agency to do it for them. There's SO much insight here, it's tough to summarize. Suffice to say: if you want to start running a podcast advertising campaign, listen to this before you do anything.
If you’re reading this right now, I’m going to assume that you’re pretty bought into the whole podcasting thing. But not everyone has caught on yet, which makes it an opportune time to get started growing your business with a podcast. Erik Jacobson is the founder of Lemonpie (https://lemonpie.fm/), a full service podcast company. Previously, he assembled one of the best collections of business podcasts ever called Startup Mixtape (https://www.startupmixtape.fm/). In this discussion we cover:Why every business should consider starting a podcast (for internal and external reasons). What are some new business models that are evolving in the podcast space. How Erik strategizes a podcast launch to reach the ideal audience. And so much more. As always, let me know who you’d like to see on the show next by reaching out to me on Twitter (https://twitter.com/stew_hillhouse). Get on the email list at topofmind.substack.com --- Send in a voice message: https://anchor.fm/topofmind/message
If you’re reading this right now, I’m going to assume that you’re pretty bought into the whole podcasting thing. But not everyone has caught on yet, which makes it an opportune time to get started growing your business with a podcast. Erik Jacobson is the founder of Lemonpie (https://lemonpie.fm/), a full service podcast company. Previously, he assembled one of the best collections of business podcasts ever called Startup Mixtape (https://www.startupmixtape.fm/). In this discussion we cover:Why every business should consider starting a podcast (for internal and external reasons). What are some new business models that are evolving in the podcast space. How Erik strategizes a podcast launch to reach the ideal audience. And so much more. As always, let me know who you’d like to see on the show next by reaching out to me on Twitter (https://twitter.com/stew_hillhouse). Get on the email list at topofmind.substack.com
The Table of Chaos welcomes Erik Jacobson, owner of Destination Sporting Goods, to talk about starting, operating, and well....closing? a bait and tackle store. Locally owned and operated tackle/baitshops are falling fast. The internet, with super deals and the availability of anything you need is, putting the last nail in the coffin on these gems. What can we do to help? Buy more than minnows! if you have any questions or show ideas please email us at theloneanglerpodcast@gmail.com Thanks for listening and subscribing!
Today, I'm talking with , the Founder and CEO of , a podcast PR and production agency that helps brands like Freshbooks, HubSpot, and Four Sigmatic grow through podcasting. Erik and I first crossed paths a couple years ago when he was starting Be My Guest and had somebody he thought would be a good fit for my show. His email stood out to me because it was truly personalized; not just putting in my name and the name of my show, but making it clear he had done his research on me. There are tons of podcast booking agencies and I'd be surprised if any of the others out there spent more than a minute or two personalizing their emails, let alone actually seeing if their client is a good fit. It's so frustrating getting these emails when it's clear the sender has no idea what the show is about or when I get dozens of cold emails a week from some SDR who has no idea what my business is about. Erik's preparation and attention to detail made him stand out to me and is why I've continued having clients of Be My Guest on the show over the years. What has been most impressive to me though is how Erik has been able to build a team that places the same amount of value on doing the job right. I've personally tried to hire people to do similar roles and know just how hard this is to get right so I'm excited to have Erik on the show to learn how he did it. In our chat, we dive into what it's been like building Be My Guest while maintaining the quality of the service, everything from his successes to his failures and how these lessons can help make you a better founder. This episode is about much more than podcasting and cold email--it's about how to build a high quality team, so you don't want to miss this.
Destination Sporting Goods is hosting the 1st EVER Blue Line Walleye Tournament on Lakes Bemidji & Irving next weekend. Erik Jacobson has all the details, including registration. Plus, Assistant Bemidji Area Fisheries Manager Andy Thompson discusses upcoming public meetings discussing northern reg proposals for Elk, Big and Red, along with a muskie proposal for Elk Lake.
I love this person so much. With my whole heart! The world works in mysterious ways bringing our souls together. Aligning us. Forever. I know I haven't known you long but, @erikmjacobson, will you accept this rose? You'll all fall in love too. I promise!
Erik Jacobson at Destination Sporting Goods is moving full steam ahead with the first ever Blue Line Walleye Tournament. Registration begins Tuesday. We get more details and an update on the Bemidji area bite. Plus, we ask Dr. Andy from Bemidji State "How did we get all these lakes?"
Erik Jacobson of Destination Sporting Goods has the details on the hot bite, and Bemidji's a pretty good spot right now. Plus Erik makes a big announcement of a big event coming this fall! And it's Lake Of The Week Day. Bill Evarts has the details!
In today’s podcast, we have with us Erik Jacobson and Jonathan Barshop with BeMyGuest. Erik Jacobson spent three years learning how the podcasting system works and what impact it can have on your business, while Jonathan Barshop fell in love with podcasting after listening to an episode from Tim Ferriss show: Focus on your obsessions. BeMyGuest is a Podcast company that books Founders and CEOs on podcast tours, creates original podcasts for brands looking to build authority in their market and partners with internal communications teams to create private podcasts. Today’s episode is all about how to use podcasts in your startup’s sales and marketing as a way to market yourself as an entrepreneur and target a wide audience. A couple of key topics that we discussed in today’s conversation with Jonathan and Erik are: Why every startup Founder show become a podcast guest on shows that reach their target market. How to approach and become a guest on podcasts. The steps in starting your very own podcast, how to generate topics and the technology tools you need to get started. Ways to leverage your podcast in a way to share your expertise, show your authority voice and as a result, bring good leads to your company. How to identify guests for your podcast show. Also, if you’re interested in learning more about Startup Selling, one of the easiest ways for me to help you is to give you a (free) copy of my book called: “Startup Selling: How to Sell If You Really, Really Have To And Don’t Know How.” www.startupselling.co Show Notes: BeMyGuest [company website]: www.bemyguest.fm Erik Jacobson: https://www.linkedin.com/in/erik-jacobson-78811b54/ Jonathan Barshop: https://www.linkedin.com/in/jonathan-barshop/ Podcast Episode with Jonathan: www.choosefi.com/podcast-episodes Masters of Scale [podcast]: mastersofscale.com The Tim Ferriss Show: tim.blog/podcast The Tim Ferriss Show episode #145 – The Interview Master: Cal Fussman and the Power of Listening: tim.blog/2016/03/11/the-interview-master-cal-fussman-and-the-power-of-listening About The Hero's Journey: en.wikipedia.org/wiki/Hero%27s_journey SS
It's a strong bite and it doesn't matter where you're fishing. We talk with Carl Adams of Timberline Sports In Blackduck to find out about the strong bites up north (including Red & Lake of the Woods). Plus, Erik Jacobson takes a look at Bemidji, Cass and more...plus muskie fishing.
Jonathan Barshop & Erik Jacobson joins us on the Business Blast podcast! This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite here: http://authorsunite.com/. Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support
Erik Jacobson teaches on March 3, 2019.
On this episode, we sit down with Erik Jacobson. Erik is the Founder and CEO of Be My Guest; a podcast PR agency that books publicity tours for authors, entertainers, celebrities, and CEOS. Erik shares how he leveraged working for Tim Ferris to start his own business, and how any starter can use other people's podcasts to their benefit. Erik's Company
Today, Kim chats with Erik Jacobson about bringing a five wide battle droid deck to worlds, and also Ian Shaffer after his 5-1 run, allowing him to move on to day two. We also take a quick glance at the top table meta from Day 1A. Keep an eye on all our outlets for continuous coverage of The World Championship 2018. —————————— Watch the show LIVE on TWITCH every Tuesday night at 9:00pm Eastern: http://www.twitch.tv/thechancecube Join The Chance Cube Discord at: https://discord.gg/aesMN3Y Please take a moment to give us a review on iTunes: http://www.thechancecube.com/review Support our programming at http://www.patreon.com/thechancecube. Get official The Chance Cube game accessories and swag from our vendors: http://www.thechancecube.com/store The Chance Cube is sponsored in part by Armada Games. Visit their website at http://www.shoparmada.com. —————————— HOSTS: Jason: jason@thechancecube.com Kim: kim@thechancecube.com VISIT US: Email: contact@thechancecube.com Website: http://www.thechancecube.com Facebook: http://www.facebook.com/thechancecube YouTube: https://www.youtube.com/thechancecube Twitter: http://twitter.com/thechancecube Instagram: http://instagram.com/thechancecube Twitch: http://twitch.tv/thechancecube —————————— The Chance Cube is not affiliated with Fantasy Flight Games, Lucasfilm, or the Walt Disney Company.… Read More The post World Championship 2018: Day 2 – Battle Droids and Day 1A appeared first on The Chance Cube.
Erik Jacobson is the co-founder & CEO of Be My Guest, a podcast outreach and booking service which helps B2B brands, Entrepreneurs, Authors, and Influencers grow their audience, generate qualified leads, and drive revenue growth by getting them featured guest appearances on podcasts. This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value] In this episode you'll learn: [01:15] How cold tweet to Tim Ferriss started Erik's business [04:22] How Erik switched to booking podcast guests [05:10] What is a podcast tour? [06:40] How does Erik pitch a podcast tour to high level prospects GET THE EMAIL SCRIPT ERIK USES TO BOOK PODCAST APPEARANCES [08:50] Does Erik provide any additional podcast training to his clients [11:05] How to prepare for a podcast interview [14:38] How big is Erik's company right now [19:30] What are the packages Be My Guest offers [21:20] How to get booked for a high level show [24:00] Reasons it's better to aim for small and medium sized shows Links mentioned: Cold Email Script Erik Uses Be My Guest Brought to you by Experiment 27. Find us on Youtube. If you've enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Erik Jacobson teaches on July 9, 2017.
This episode focuses on two chapters from the the forthcoming book Psychometric Models in Mathematics Education (listen to Episode 1611 for details). First, Nicki Kersting from the University of Arizona discusses "Examining and understanding dimensionality in the context of instrument development." Second, Erik Jacobson from Indiana University and Janine Remillard from the University of Pennsylvania discuss "The interaction between measure design and construct development: Building validity arguments." Nicki's Professional Webpage Erik's Professional Webpage Janine's Professional Webpage See the comments for references mentioned during the interviews.
Ah! We made it to 50 episodes and three years of this lovely podcast of ours. We have loved every bit of it, every guest, every single discussion and all the support we received from everyone. For this episode we asked repeatedly to submit a short audio snippet or text and we received a few amazing ones. We are very grateful to you all guys, this is amazing. In the episode we talk about a few statistics we extracted on episodes with highest number of listeners and blog posts with highest number of visits. We then read the text messages we received. And finally we have inserted the audio messages we received. THANKS A LOT! This is amazing. P.S. Special thanks to Erik Jacobson for his amazing collage! :) LINKS Most popular episodes (of about the last 12 months) Data Stories #39: DensityDesign w/ Paolo Ciuccarelli Data Stories #38: Visual Complexity w/ Manuel Lima Data Stories #40: Narrative Visualization Research w/ Jessica Hullman Data Stories #44: w/ Tamara Munzner Most popular pages: Data Stories #5 – How To Learn Data Visualization (with Andy Kirk) Data Stories #22: NYT Graphics and D3 with Mike Bostock and Shan Carter Data Stories #35: Visual Storytelling w/ Alberto Cairo and Robert Kosara Podcast recommendations: Talking Machines (on Machine Learning) Theory Of Everything Song Exploder Reply All