Marketing Your Podcast

Hector Santiesteban steps into the guest seat in this special crossover episode, pulling back the curtain on what it really takes to build a profitable podcast. He breaks down why most business owners get it wrong, how to actually turn your show into a revenue-generating machine, and the one mistake that could cost you thousands. With years of experience helping entrepreneurs launch and scale their podcasts, Hector delivers insights on what works, what's a waste of time, and why your podcast should be your biggest sales tool—not just another content chore. If you're thinking about starting a show (or wondering why yours isn't making money), this episode is a must-listen.Chapters:00:00:00 The Mic Drops—And So It Begins00:00:41 Meet Hector—The Wizard Behind the Curtain00:02:22 Sales Hustle, Sharp Turns & A Podcasting Plot Twist00:05:42 How a Wild Idea Became a Full-Blown Empire00:08:20 Why Playing for Fun Won't Pay the Bills00:11:31 The Podcasting Playbook No One Taught You00:25:36 Robots Are Here—But Are They Any Good?00:32:15 AI vs. Authenticity—Who Wins?00:35:23 Clients Speak—The Good, The Great, and The Profitable00:38:49 Why Podcasting Is the Gift That Keeps on Giving00:41:27 The 3P Formula: Profits, Podcasts & Power Moves00:49:43 Stop Splitting Your Focus—Make It Work Together00:51:50 So You Want a Podcast? Start Here00:55:42 Mic Drop—Now Go Do Something With ThisLinks and Resources:7-Figure Leap: Secrets to Building Profitable Podcasts from the Ground Up with Hector SantiestebanHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Podcasting isn't just another content platform—it's the game-changer no one saw coming. Hector breaks down why podcasts have become the secret weapon for influence, connection, and impact, especially in a world where trust is hard to come by. He also talks about how podcasting is reshaping industries, building relationships with big names, and creating deep, parasocial bonds with audiences. If you're still on the fence about starting a podcast, this episode will make you rethink everything.Chapters:00:00:00 – So, You Think You Don't Need a Podcast?00:00:34 – How Podcasts Quietly Took Over Politics00:02:58 – Your Podcast's Purpose: More Than Just a Mic and a Message00:05:11 – The Unexpected Perks of Hitting Record00:06:24 – How Podcasting Gets You in the Room With the Right People00:09:22 – The Hidden Influence of Podcasts on Society00:10:36 – Where Podcasts Are Headed (And Why You Should Care)00:13:02 – Final Push: Stick With It, You're Closer Than You ThinkLinks And Resources:Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Hector shares his no-nonsense approach to building a podcast that doesn't just survive but thrives for the long haul. He discusses the “infinite game” mindset, pointing out the importance of staying in the game rather than chasing arbitrary milestones. Hector explains three essential pillars—understanding your audience, defining your perspective, and building a purposeful platform—to create a podcast that resonates and sustains. This episode is for podcasters committed to playing the long game.Chapters00:00:00 - A Bold Welcome to Endless Success00:00:59 - Redefining Wins: The Infinite Game00:02:38 - Why Podcast Saturation Is a Myth00:03:35 - The Three-Pillar Podcast Blueprint00:04:00 - Unlocking the Listener Code00:05:29 - Resonance: The Secret Sauce00:08:56 - Beyond Downloads: Platform Power00:10:13 - Parting Wisdom: Keep PublishingLinks And Resources:Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Hector digs into the common misconceptions that new podcasters often have. He breaks down the realities of starting and maintaining a successful podcast, emphasizing that it's far from a quick or easy path. From the time-intensive nature of production to the slow pace of monetization, Hector offers candid insights and practical advice to help you set realistic expectations and navigate the challenges of podcasting.Chapters:00:00:00 - Introduction to Podcasting Success Secrets: Setting the Stage for Real Talk00:00:32 - The Biggest Mistakes New Podcasters Make: Misconceptions and Missteps00:01:13 - Understanding the True Effort Required in Podcasting: It's a Marathon, Not a Sprint00:05:01 - The Hidden Time Costs of Podcasting: What You Need to Know00:07:17 - Monetization Myths: Why Most Podcasts Don't Make Money Right Away00:09:21 - Key Takeaways: Practical Advice for Podcasting Success00:11:27 - How to Connect with Hector and Get Professional Help with Your PodcastLinks And Resources:Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Josh Nielsen, the founder of Zencastr, shares his journey from software engineer to creating a tool that is transforming how podcasts are recorded and produced. He talks about the growing importance of podcasting for businesses, the technical and market challenges faced by Zencastr, and the opportunities that podcasting presents as a powerful marketing tool. Whether you're wondering if it's too late to start your own podcast or seeking insights on building a successful one, this episode provides practical advice and a unique perspective on the evolving podcast landscape.Chapters00:00:00 - Double Welcome to Podcasting Success00:01:09 - Why Every Business Needs a Podcast00:03:49 - The Genesis of Zencastr: Josh Nielsen's Story00:08:53 - Overcoming Podcast Recording Challenges00:13:32 - The Vision for Zencastr's Future00:17:58 - Leveraging Podcasts for Powerful Content Marketing00:20:47 - Is It Too Late to Start Your Podcast?00:25:55 - The Key to Podcast Success00:27:48 - Wrapping Up: The Final WordLinks and ResourcesJosh on LinkedInZencastrHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Hector dives into the essentials of podcast monetization, sharing proven strategies to convert listeners into customers. He discusses the common mistakes podcasters make when promoting their business and offers actionable tips for embedding promotional content without disrupting the listener experience. Hector emphasizes the importance of consistency and variety in advertising, drawing on personal experiences and industry insights to help you transform your podcast into a revenue-generating machine.Chapters:00:00:00 - Kicking Off: Unlocking Podcast Monetization Secrets00:00:33 - How to Make Sure Your Podcast Drives Business Growth00:00:47 - Avoid These Common Mistakes: Don't Undervalue Your Promotion00:02:29 - Actionable Strategies to Turn Listeners into Customers00:04:03 - Boost Your Revenue: Smart Ways to Use Ads in Your Podcast00:05:59 - Keep It Fresh: The Power of Consistency and Variety in Ads00:07:51 - Engaging Your Audience: Make Every Interaction Count00:08:37 - Final Insights: Taking Your Podcast to the Next LevelLinks And Resources:Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

We welcome Trent Anderson who is the head of growth and strategy at Podchaser. He discusses his journey into the podcasting industry, sharing valuable lessons from his experiences with branded shows and his time at Podchaser. Trent talks about the challenges of podcast discovery, the importance of claiming your podcast profile, and how Podchaser Pro can benefit podcasters, particularly those with niche audiences. He also touches on the value of audience engagement, community building, and innovative ways to monetize podcasts beyond traditional advertising methods. This episode is packed with practical advice for all you podcasters out there, no matter what stage of the podcasting journey you're in.Chapters:00:00:00 - Welcome to Podcasting Success Secrets!00:00:19 - Introducing Our Special Guest: Trent Anderson from Podchaser00:00:48 - Trent's Humble Beginnings in Podcasting00:01:30 - Lessons Learned from Early Podcasting Failures00:03:07 - The Story Behind Podchaser's Creation00:05:40 - Amazing Features and Benefits of Podchaser00:07:30 - How Podchaser Became the Ultimate Discovery Engine00:11:49 - Unlocking Monetization for Niche Podcasts00:17:08 - Strategies to Boost Engagement and Growth00:21:13 - Claim Your Podchaser Profile: Why It Matters00:25:30 - Final Thoughts and GoodbyesLinks And Resources:Trent on LinkedInPodchaserPodchaser ProHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Evan Carmichael is here to talk about the changing world of podcasting and the impact of YouTube. Evan shares his journey from YouTube pioneer to podcasting advocate, explaining how adding video can significantly increase your podcast's reach and engagement. He offers practical tips on transitioning to video and personal insights on maintaining passion and authenticity. Whether you're an experienced podcaster or just getting started, this conversation offers a fresh perspective on using YouTube to amplify your voice and connect with a broader audience. Tune in to gain valuable insights from one of the industry's most innovative minds.Chapters:00:00:00 - Meet Evan Carmichael: Podcasting and YouTube Guru00:00:53 - How Podcasting Has Changed: Adding Video to the Mix00:02:20 - Why YouTube is a Game-Changer for Podcasters00:04:25 - Crafting Content That Hits Home00:05:20 - The Evolution of a Content Creator: Evan's Journey00:09:17 - Key Tactics for Thriving on Both Podcasts and YouTube00:11:15 - Crafting Effective Titles and Thumbnails00:12:30 - The Importance of Consistent Content Creation00:13:45 - Overcoming the Fear of Imperfection00:14:50 - Lessons Learned from Over a Decade on YouTube00:16:05 - Balancing Strategy with Passion00:17:20 - Building an Authentic Connection with Your Audience00:19:51 - Connect with Evan Carmichael & Final ThoughtsLinks And Resources:Evan on LinkedInEvan on YouTubeEvan CarmichaelEvan on Twitter / XEvan on FacebookJoin Evan's DiscordTransform Your Experiences, Ideas, And Dreams Into A Legitimate, Profitable Career! A FREE MASTERCLASSGet Brandlytics for You or Your TeamHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

This is the conclusion to the three-part series with Scott Groves! They are taking a leap into the heart of innovation, where ideas spark and possibilities are limitless. Hector and Scott discuss the intricate dance between emerging technologies and the ever-evolving human experience, shedding light on how these advancements are reshaping our world. From the whispers of AI to the roar of space exploration, each topic is a thread in the tapestry of tomorrow. Tune in as they have conversations about the mysteries of the future, one breakthrough at a time, and discover how the dreams of today become the reality of tomorrow. This episode is a journey not just through technology, but through the potential of human ingenuity.Chapters:00:00:00 - Welcome to the Podcasting Success Secrets Finale with Scott Groves00:01:00 - Diving into AI: From Chat GPT to Dolly00:02:10 - The Evolution of Technology in Podcasting00:05:55 - Exploring the Impact of AI on Jobs and Creativity00:08:42 - Navigating the AI Landscape: Opportunities and Ethics00:11:50 - The Power of YouTube for Business Growth00:16:55 - The Future of Coaching and Services in the AI Era00:20:30 - Embracing AI: Transforming the Service Industry00:24:57 - Closing Thoughts and Looking AheadLinks And Resources:Scott on LinkedInOn the Edge PodcastOn the Edge Podcast on YouTubeScott on InstagramLead Generate by Scott GrovesSynergy One LendingScott's LinkTreeHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

This episode is part two of the discussion with Scott Groves - husband, father, podcast host of ‘On the Edge', loan officer, coach, and author.You'll learn about the transformative world of AI-driven podcast production. Tools like Descript are reshaping the landscape! Exploring the fusion of technology and creativity, this discussion will reveal to you how artificial intelligence is not only streamlining the editing process but also enhancing the artistic expression of podcast creators. Through expert insights and real-world applications, this episode reveals the future of podcasting—a space where technology amplifies human creativity, enabling podcasters to produce high-quality content more efficiently. Tune in to discover how these cutting-edge tools can elevate your podcasting experience!Chapters:00:00:00 Unveiling the Magic of AI in Podcast Production00:00:55 AI at the Helm: The Future of Editing00:02:07 Beyond Cutting and Splicing: AI's Creative Contributions00:04:19 Harnessing AI for Enhanced Audio Quality00:06:48 AI and the Personal Touch in Podcasting00:08:15 Creative Freedoms: The Impact of AI on Podcast Storytelling00:10:04 The Seamless Blend: Integrating AI with Traditional Techniques00:12:00 Real Voices, Refined by AI: Enhancing Podcast Authenticity00:13:31 The Ethics of AI in Podcast Production00:15:45 AI Limitations and Challenges: A Realistic Perspective00:18:20 Innovative Horizons: Emerging AI Tools for Podcasters00:20:55 Audience Engagement: AI-Enhanced Analytics and Feedback00:23:40 Looking Ahead: The Evolutionary Path of Podcast Technology00:25:14 Future Forecasts: AI's Role in Next-Gen Podcasting00:31:22 Q&A: Your AI Questions AnsweredLinks And Resources:Scott on LinkedInOn the Edge PodcastOn the Edge Podcast on YouTubeScott on InstagramLead Generate by Scott GrovesSynergy One LendingScott's LinkTreeHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Hector steps into the spotlight not as a technical wizard but as a seasoned podcaster with rich insights into the world of podcasting. This discussion delves deep into the practical challenges and creative solutions that are part of today's podcasting landscape. Hector shares his personal journey and the nuanced realities he's encountered in the industry, offering invaluable advice for those new to podcasting or looking to enhance their existing shows. From overcoming technical hurdles without being a tech expert to leveraging podcasts for meaningful audience engagement, this episode is a treasure trove of strategies aimed at empowering podcasters at all levels. Whether you're a media student, a budding content creator, or a seasoned producer, Hector's experiences provide a solid foundation for understanding and navigating the evolving world of podcast media.Chapters:00:00:00 - Welcome: Introducing Today's Insights on Podcast Production00:00:21 - Tech Meets Tales: The Convergence of Podcasting and AI00:01:18 - Off the Mic: Personal Reflections on Parenting and Growth00:05:59 - Behind the Scenes: The Technical Side of Making a Podcast00:08:24 - Viral Voices: Understanding Social Media Dynamics00:19:45 - Books as Bridges: Enhancing Business Through Podcasts00:20:28 - Creative Currencies: The Truth About Monetizing Your Art00:21:50 - Business Beats: Networking and Growth via Podcasting00:22:58 - Leading Thoughts: Influencing Industry Through Ideas00:29:53 - Trust Talks: The Role of Influence in Modern Media00:36:20 - Authenticity On Air: Sharing Personal Journeys00:39:40 - Mastering Media: Strategic Content Creation for EntrepreneursLinks And Resources:On the Edge PodcastOn the Edge on YouTubeHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Tune in to this episode to hear Hector Santiesteban, Kevin Cook, and Paige Elmore from Amplafy Media have a conversation about the intricate world of podcasting. From the humble beginnings of grappling with the challenges of starting a new show to the triumphant assembly of a team that propels the podcast to new heights, the conversation offers a goldmine of insights. You will discover the crucial balance of focusing on growth, embracing the journey, and the power of being yourself. The team's candid sharing of personal stories, from dealing with internet trolls to the profound impact of community and connections, offers both encouragement and practical advice for podcasters at any stage of their journey. This episode not only charts the evolution of a podcast but also serves as a beacon for anyone aspiring to make their mark in the podcasting universe, highlighting the importance of vision, resilience, and the courage to evolve.Chapters:00:00:00 - Kickoff with "Podcasting Success Secrets"00:01:00 - Meet the Stars Behind Amplafy Media00:02:47 - Personal Journeys: Triumphs & Trials in Podcasting00:06:52 - Shaping Your Unique Podcast: Do's and Don'ts00:10:45 - Navigating Challenges: Overcoming Trolls and Building Community00:14:51 - The Crucial Role of Purpose in Your Podcasting Venture00:19:02 - Inspirational Tales from the Podcasting Realm00:23:16 - Wrapping Up: Insights & Ways to Connect with UsLinks And Resources:Connect with PaigeConnect with KevinHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Nathan Anibaba is an executive from a leading B2B podcasting production company and today we're having a conversation spanning from the challenges and triumphs of podcasting to the unparalleled power of authentic engagement in building connections with hard-to-reach decision-makers. Nathan is talking to us about innovative strategies for podcast content that resonates, highlighting the importance of authenticity, the impact of ads on listener experience, and the evolving formats in the podcasting world. Whether you're a business owner looking to leverage podcasting as your primary marketing vehicle or an enthusiast eager to refine your content creation skills, this episode offers valuable insights into creating a podcast that not only reaches but significantly impacts its intended audience.Chapters:00:00:00 - Meet Our Guest: Nathan Anibaba, Podcasting Executive00:01:55 - Leveraging Podcasts for Brand and Business Expansion00:02:40 - Crafting a Winning Podcast Strategy00:03:57 - Why Podcasts Are a Game-Changer in B2B Marketing00:05:05 - Success Story: A Podcast That Redefined a Business00:06:57 - The Crucial Role of Genuine Engagement in Podcasts00:14:32 - Rethinking Advertising Within Podcasts00:21:09 - Exploring the Future: Exciting New Formats in Podcasting00:23:04 - Wrap-Up: Thoughts and How to Connect with NathanLinks And Resources:Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Britney Crosson shares her invaluable insights on achieving podcasting success through unwavering discipline and a profound desire to connect with audiences globally. Britney takes us into the intricacies of leveraging social media marketing to enhance show visibility and engagement, underlining the significance of consistency in content creation. Her journey from a passion-driven creator to a disciplined podcast host exemplifies the power of dedication and strategic online presence. This episode serves as a comprehensive guide for aspiring podcasters looking to navigate the challenges of digital content creation while maintaining a genuine connection with their audience.Chapters:00:00:00 - Welcoming Britney Crosson: The Mind Behind Fun Love Media00:01:03 - Britney's Podcasting Odyssey: From Passion to Profession00:03:07 - Unveiling the Secret: Dedication in the Podcasting World00:06:15 - Consistency: The Backbone of Successful Podcasting00:08:21 - Elevating Your Voice: The Art of Personal Branding00:12:46 - Amplifying Your Podcast: Strategies for Social Media Triumph00:14:44 - Debunking Myths: Navigating Social Media with Ease00:18:36 - Crafting Connections: Storytelling in Digital Marketing00:22:23 - Engaging Your Audience: The Essence of Value-Driven Content00:28:16 - Britney's Blueprint for Podcasting Brilliance00:29:22 - Wrapping Up: Key Takeaways and Britney's Final InsightsLinks And Resources:Britney CrossonLinkedInSmall Biz Social SocietyFun Love MediaHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Kira Dineen, the seasoned podcaster behind "DNA Today," shares her fascinating journey from a high schooler fascinated by podcasts to becoming a professional in the field. Kira talks about her experiences of overcoming failures, the lessons learned along the way, and how she strategically used her podcast as a stepping stone into a career in genetics. With over a decade of podcasting under her belt, Kira offers invaluable advice on growing and managing a podcast, engaging with audiences, and the evolving nature of podcasting technology and content. This episode is a treasure trove of inspiration and practical tips for both novice and seasoned podcasters alike, highlighting the importance of resilience, creativity, and genuine connection in crafting successful podcasts.Chapters:00:00:00 - Meet Kira Dineen: From Podcast Fan to Pro00:01:19 - The Origin Story of "DNA Today"00:03:31 - Networking: The Hidden Gem of Podcasting00:09:00 - Content Strategy: Before You Hit Record00:19:13 - "DNA Today": The Evolution of a Podcast00:22:51 - Insider Tips for Independent Podcasters00:25:39 - Wrapping Up: Connect with UsLinks And Resources:LinkedInInstagramDNA Today PodcastHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

How do you create a successful podcast in the hybrid work era? How do you reinvent your personal brand and your business strategy? How do you leverage your passion to transform your life and your career? Nola Simon, a podcasting pioneer and a hybrid work expert, shares her inspiring story of how she rebranded herself and her business, and how she used podcasting as a tool for growth, connection, and impact. She reveals the secrets of how she started her podcasting journey, how she promoted it on LinkedIn, and how she integrated it with her business strategy. She also gives us a sneak peek into the future of podcasting and the trends that will shape it. This episode is a masterclass in podcasting success, personal branding, and hybrid work. It's packed with insights, wisdom, and practical tips that will help you elevate your podcasting game and your digital identity. Don't miss this episode if you want to learn from one of the best in the podcasting and hybrid work universe!Chapters:00:00:00 Meet Nola: A Podcasting and Hybrid Work Star00:00:53 The Art and Science of Rebranding00:02:51 How Podcasting Fueled Nola's Growth00:04:32 How Nola Evolved Her Podcasting Strategy 00:08:49 How to Use LinkedIn to Promote Your Podcast 00:12:09 How to Use Podcasting to Boost Your Business 00:17:20 The Future of Podcasting: Trends and Innovations 00:21:37 The Wisdom of Nola Simon: Tips and AdviceLinks And Resources:Nola SimonHybrid/Remote Centre of Excellence PodcastNola on LinkedInNola on YouTubeNola on TwitterHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Today we are uncovering the dynamic journey of Paul Levitin, the mastermind behind the "Happy Healthy Human" podcast. With a saga spanning nearly 300 episodes, Paul reveals his transformation from a fitness guru to a podcasting legend, spurred by the unforeseen twists of the pandemic. This episode is a treasure trove of insights, showcasing the power of passion-driven content, the evolution of a podcast from humble beginnings to a beacon of success, and the indispensable virtues of consistency and quality. A must-listen for anyone eager to turn their passion into a thriving podcasting venture.Chapters:00:00:00 - Welcome: Meet Paul Levitin, Health Podcast Pioneer00:00:25 - Discovering Paul: From Trainer to Podcast Maestro00:01:49 - Pandemic Pivot: How COVID Changed Everything00:03:03 - Podcast Evolution: Paul's Journey to 300 Episodes00:10:44 - Beyond the Mic: Podcasting's Role in Paul's Career00:13:25 - Looking Ahead: Paul's Podcast Vision & Future Trends00:17:31 - Success Secrets: Paul's Formula for Podcasting Greatness00:18:45 - Connect & Conclude: Follow Paul's Continuing AdventuresLinks And Resources:InstagramTwitter / XLinkedInFacebookHow to Be a Healthy Happy Human PodcastHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

How do you go from teaching leaders how to lead to hosting a popular podcast about remote work? That's the fascinating story of Pilar Orti, the founder and host of “21st Century Work Life,” a show that explores the trends and challenges of working in the digital age. Pilar opens up about her diverse and dynamic podcasting journey. Pilar reveals how she experimented with different formats, topics, and co-hosts, and how she learned from her hits and misses. She also shares her insights on how to manage multiple podcasts, how to collaborate with co-hosts, and how to keep up with the changing podcasting landscape, especially with the emergence of generative AI. This episode is not only a showcase of Pilar's versatility and passion for podcasting, but also a treasure trove of tips and tricks for aspiring podcasters who want to create their own unique shows. Listen and learn how Pilar Orti mastered the many faces of podcasting.Chapters:00:00:00 Introduction - Welcoming listeners and introducing Pilar Orti.00:01:10 Launch of '21st Century Work Life' - Insight into the podcast's inception focusing on remote work.00:03:28 Mastering the Podcast Craft - Exploring the creative and technical sides of podcasting.00:06:49 Balancing Multiple Projects - The complexities and rewards of running several podcasts.00:15:33 AI's Impact on Podcasting - Reflections on generative AI and future possibilities.00:18:25 Keys to Podcasting Success - Pilar shares her secret ingredients for a successful podcast.00:19:35 Wrapping Up - Concluding thoughts and farewellLinks And Resources:Pilar Orti on LinkedInPilar's BooksAdventures in PodcastingVirtual Not DistantHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Enma Popli, the creator of Atlanta Diaries and who's celebrating her 50th episode, shares the journey behind her podcast, which showcases the stories of women leaders and trailblazers. She chats about the reasons behind choosing podcasting as her medium, her approach to empowering women through storytelling, and her commitment to providing inspiration and guidance. This episode offers a profound look into the challenges and triumphs of women in leadership roles, highlighting the importance of role models and the power of sharing experiences.Chapters:00:00:00 - Welcoming Enma Popli, Creator of 'Atlanta Diaries'00:01:15 - Origins of 'Atlanta Diaries': A Story of Empowerment00:02:50 - Choosing Podcasting: A Medium for Inspiration00:03:19 - Mission of 'Atlanta Diaries': Empowering Women Leaders00:05:43 - Behind the Scenes: The Technical Side of Podcasting00:07:48 - Mastering Interviews: Crafting Empowering Conversations00:10:14 - The Value of Taking Breaks in Podcasting00:18:59 - Future Horizons: What's Next for 'Atlanta Diaries'00:21:44 - Discover More: Where to Listen to 'Atlanta Diaries'Links And Resources:Enma PopliLinkedInTwitter / XInstagramAtlanta Diaries PodcastHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Join us on an exhilarating journey into the heart of the podcasting universe with Jeff Umbro, the visionary founder and CEO of Podglomerate. Jeff unfolds his remarkable transformation from a passionate book publicist to a trailblazing leader in the podcast industry. He generously shares a goldmine of insights into the art and science of podcast production, distribution, and the secrets to successful monetization. You'll hear about the dynamic and often challenging podcast landscape as Jeff highlights both hurdles and triumphs, providing indispensable tips and strategies for both budding and seasoned podcasters. This episode isn't just a conversation; it's an inspiring masterclass, packed with actionable advice and deep dives into the strategies for crafting and nurturing a thriving podcast. Prepare to be enlightened and empowered in your podcasting voyage!Chapters:00:00:00 - Opening Remarks: Entering the Podcast World with Jeff Umbro00:00:34 - From Book Publicist to Podcast Innovator: The Start of Podglomerate00:01:19 - Growth Tales: How Podglomerate Adapted and Thrived00:04:36 - Mastering Podcast Production: Techniques and Tips00:09:22 - Effective Podcast Promotion: Strategies That Work00:18:17 - Monetizing Your Podcast: Insights from the Podglomerate Experience00:21:37 - Wrapping Up: Key Takeaways on Podcasting SuccessLinks And Resources:Jeff Umbro on LinkedInPodglomerateJeff on TwitterPodcast Perspectives with Jeff UmbroHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Reena Friedman Watts, the dynamic host of the Better Call Daddy podcast, shares her journey with infectious enthusiasm and a wealth of insights. From her early beginnings at the Jerry Springer Show to crafting her unique space in the podcasting arena. This episode explores how she balances family, career, and her passion for storytelling, all while maintaining a unique and compelling podcast. Listeners will find inspiration in her approach to podcasting, which combines captivating stories, family dynamics, and the pursuit of wisdom.Chapters:00:00:00 - Welcome to the World of Better Call Daddy00:00:19 - Meet Reena Friedman Watts: Podcasting Dynamo00:01:28 - Unveiling the Essence of 'Better Call Daddy'00:03:14 - Jerry Springer Influence: A Podcasting Catalyst00:05:09 - Crafting Compelling Tales from Life's Extremes00:08:34 - Balancing Morals with Mesmerizing Narratives00:11:58 - Storytelling Mastery: Beyond Star Power00:15:20 - Innovating Podcast Content: Keeping Listeners Hooked00:16:58 - The Art of Collaborative Podcasting00:22:02 - Wrapping Up: Insights and Inspirations from ReenaLinks And Resources:Reena on LinkedInReena on TwitterBetter Call DaddyHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

We chat with Sarah Birkenkamp, a business coach and the host of Big Business with Sarah, a podcast that helps entrepreneurs scale their businesses and make them more profitable. Sarah shares her podcasting journey, from how she got started, to how she developed her format and style, to how she uses podcasting to nurture her audience and attract new clients. She also reveals some of the challenges and opportunities of podcasting, and how she plans to evolve her show in the future. If you're looking for some inspiration and advice on how to create a sustainable and successful podcast and business, Sarah Berckenkamp is for you.Chapters:00:00:00 - Introduction: Welcoming Sarah Berckenkamp, Business Coach & Podcaster00:00:22 - Meet Sarah: Entrepreneurship and Podcasting Journey00:01:14 - Starting Big Business with Sarah: Podcast Genesis00:02:15 - Empowering Entrepreneurs: Sarah's Personal Podcasting Experience00:04:14 - Developing a Unique Podcast Style for Business Growth00:05:55 - Podcasting as a Tool for Personal and Professional Growth00:07:34 - Mastering Podcasting: Technical Insights for Business Owners00:11:32 - Innovating Podcast Formats for Entrepreneurial Success00:18:05 - Monetizing Your Podcast: Strategies from Sarah00:21:03 - Connect & Grow: Leveraging Sarah's Expertise00:21:50 - Closing Thoughts: Key Takeaways from Sarah's InsightsLinks And Resources:Sarah on LinkedInSarah on TwitterSarah on InstagramSarah Big Business on YouTubeBureau SBBHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Hector is joined by Ioannis Anastassakis. He has a fascinating journey as a guitar coach and podcaster. With over a thousand episodes and a decade-long commitment, Ioannis shares his unique experience of running a bilingual podcast, "Ask the Guitar Coach." He discusses the evolution of his show, the challenges of incorporating video content, and the importance of batch recording and effective team collaboration. His insights into leveraging AI and tech in podcasting, alongside his personal story of transitioning from music to entrepreneurship, provide a valuable perspective for aspiring podcasters and musicians alike.Chapters:00:00:00 - Meet Ioannis Anastassakis: Guitar Coach & Podcaster Extraordinaire00:00:47 - A Thousand Episodes Later: Ioannis' Remarkable Podcasting Odyssey00:02:02 - Navigating the Waves of Podcast Evolution with Ioannis00:05:07 - Mastering Efficiency: Ioannis on Outsourcing in Podcasting00:06:44 - The Investment Side of Podcasting: Insights from Ioannis00:16:34 - Harnessing AI for Podcasting Success: Ioannis' Tech-Savvy Approach00:22:16 - Peering into the Podcasting Crystal Ball: Predictions with Ioannis00:25:00 - Wrapping Up: Insights & Inspirations with Ioannis AnastassakisLinks And Resources:Ioannis Anastassakis on LinkedInIoannis' WebsiteInstagramPodLabAsk the Guitar Coach PodcastIoannis on YouTubeHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Hector sits down with Queen Candi, the host of the Queen Candi Podcast. With over 100 episodes, Queen Candi shares her incredible journey from a troubled childhood, including foster care and domestic violence, to her current success as a podcaster. This episode delves into her healing journey through the Muslim faith, her experiences in radio and podcasting, and her commitment to tackling challenging topics like mental health and suicide prevention. Queen Candi's story is a testament to the power of resilience and the impact of sharing one's voice to inspire others.Chapters:00:00:00 - Introduction: Hector's Welcome and Overview of Queen Candi's Impact00:01:19 - Beginnings: Queen Candi's Childhood and the Path to Podcasting00:02:50 - Podcast Genesis: Inspiration Behind the Queen Candi Podcast00:04:14 - Behind the Mic: Navigating the World of Radio and Podcasting00:08:13 - Triumph Over Adversity: Overcoming Life's Obstacles00:11:26 - A Voice for Healing: Addressing Mental Health in Podcasts00:13:19 - Vision and Impact: Future Aspirations for the Queen Candi Podcast00:15:11 - Reflections: Wrapping Up with Queen Candi's Inspiring JourneyLinks And Resources:YouTube The Queen Mimi Podcast Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Lorraine Connell, a former educator and current consultant who runs a podcast called Student Voice, Future Leaders. Lorraine shares how she started her podcast as a way to capture the conversations and advice of her students during the COVID-19 pandemic. She also discusses how she overcame some of the challenges of podcasting, such as finding guests, editing, and finding her voice. Lorraine explains how her podcast aims to empower students to share their experiences, ideas, and opinions on education and leadership. She also gives some insights on how teachers and administrators can listen to and leverage student voice to create more meaningful and engaging learning environments.Chapters:00:00:00 - Welcoming Lorraine Connell!00:00:34 - Insight into the Lorraine's Background as an Educator and Consultant00:03:03 - The Genesis of the Podcast During the COVID-19 Pandemic00:05:31 - Evolution and Growth of the Podcast Over Time00:07:13 - Using Podcasting as a Tool for Empowering Student Voice and Leadership00:09:16 - Challenges and Learnings from the Podcasting Journey00:14:02 - Networking Strategies with Fellow Podcasters and Educators00:19:38 - Overcoming Perfectionism and Embracing Constructive Feedback00:22:46 - The Impact and Role of Podcasting in the Educational Sphere00:24:08 - Future Plans and Goals for the Podcast00:33:15 - Where to Connect with LorraineLinks And Resources:Lorraine Connell on LinkedIn Peers Not FearsStudent Voice - Future Leaders Podcast Peers Not Fears on YouTube Peers Not Fears on TikTokHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Hector welcomes Jeff Dwoskin, the innovative mind behind Stampede Social and a veteran in both stand-up comedy and web development. Jeff reveals his exceptional approach to podcasting, seamlessly blending creative flair with cutting-edge technology. Delving into the capabilities of Stampede Social, Jeff outlines how strategic use of digital tools can revolutionize podcast engagement and grow listenership. He offers indispensable advice on content adaptation, embracing audience feedback, and skillfully implementing promotions for cultivating a dedicated following. Jeff's transition from the comedy stage to podcasting stardom is not only inspirational but laden with practical tactics beneficial for both new and experienced podcast creators.Chapters:00:00:00 - Introduction: Hector Santiesteban Welcomes Jeff Dwoskin00:00:42 - Jeff's Creative Fusion: Comedy and Tech in Podcasting00:04:54 - Crafting the Perfect Guest List: Tips from Jeff00:06:25 - Leveraging Celebrity Influence in Podcasts00:09:31 - Maximizing Audience Engagement with Promotions and Contests00:14:08 - The Value of Listener Feedback in Shaping Your Podcast00:21:32 - Exploring Stampede Social: A Game-Changer for Podcasters00:26:08 - Wrapping Up: Key Takeaways and Final Insights from Jeff DwoskinLinks And Resources:Jeff Dwoskin on LinkedIn Classic Conversations with Jeff DwoskinStampede SocialHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Brian Alves shares his almost two-decade-long journey in the world of podcasting. Starting as a passion project, Brian discusses how his podcast, initially focused on digital video, gained unexpected popularity and evolved into a business, facing the challenges of shifting audience dynamics and technological advancements. His story is a compelling narrative on how the podcasting industry has changed, highlighting the importance of adaptability and passion for long-term success. Brian's candid insights offer valuable lessons for both aspiring and seasoned podcasters.Chapters:00:00:00 - Introduction: Welcoming Brian Alves and Setting the Stage00:01:25 - Early Days: Brian's Initial Steps into Podcasting00:09:52 - Evolution: From Passion to Profit in Podcasting00:14:05 - Adapting to Change: YouTube's Influence and Competitive Landscape00:16:45 - Rebranding Challenges: Navigating New Horizons in Podcasting00:22:13 - Embracing Innovation: The Intersection of AI and Podcasting00:25:13 - Concluding Insights: Reflecting on Lessons Learned and Future DirectionsLinks And Resources:Brain Alves on LinkedInWealthy Podcaster The Best Video Production Podcast: The DV Show Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

We dive into the collaborative spirit of podcasting with insights from Robb Conlan. Emphasizing the importance of a niche focus, Robb dispels the myth of an oversaturated market, encouraging long-term commitment and strategic marketing for podcast growth. Key discussion points include common mistakes to avoid, the significance of a dedicated audience, and an optimistic outlook for podcasting's future. Robb Conlan shares his advice for both budding and seasoned podcasters looking to make a significant impact in the audio space.Chapters:00:00:00 - Kickoff: Introducing Robb Conlon of Westport Studios00:00:43 - Uniting Podcasters: The Strength of Collaboration00:02:45 - Embarking on Your Podcast Journey: Insider Tips00:06:41 - Shattering Myths: Finding Your Space in a "Full" Market00:10:16 - Staying the Course: The Impact of Consistency in Podcasting00:16:33 - Podcasts as Marketing Powerhouses: Strategic Insights00:17:03 - Navigating Common Hurdles: Practical Solutions for Podcasters00:25:48 - Future Forward: Where is Podcasting Heading Next?00:28:44 - Closing Thoughts: Robb's Final Nuggets of WisdomLinks And Resources:Westport StudiosRobb Conlon on LinkedInHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Grant Taleck digs deep into the transformative power of social media networking and the untapped potential of platforms like YouTube and TikTok. As we navigate the digital landscape, we uncover the art of repurposing content and its undeniable impact on engagement. With insights on building lasting digital relationships and the value of long-term content, this episode is a treasure trove for anyone looking to elevate their online presence.Chapters:00:00:00 Pivoting to Specialization: The Journey from Broad Marketing to a Focused Agency00:03:03 Amplifying Podcast Outreach: Strategies for Effective Content Repurposing and Audience Growth00:04:47 The Synergy in Collaboration: Bridging Business and Content Creation00:07:13 Cultivating Digital Trust: The Role of Social Media and Content in Fostering Long-Term Relationships00:11:22 The Essence of Quality: The Impact of a Single Stellar Repurposed Clip vs. Multiple Average Ones00:13:21 Deep Dive into Content: The Dominance of Long-Form Content for Engaged Audiences00:15:51 Navigating Content with Integrity: The Balance in Repurposing without Biases00:17:37 The YouTube Advantage: The Underrated Tool in a Podcaster's Arsenal00:22:14 Deciphering Digital Platforms: Building Genuine Connections vs. Simply Increasing Visibility00:24:46 The Art of Transformation: Converting Entrepreneurial Insights into Valuable Standalone PiecesLinks And Resources:AuthentIQ Marketing(@GrantTaleck) / TwitterGrant Taleck | LinkedInAuthentIQ - YouTubeHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Dive into a world where the voices behind the podcasts step out from the virtual realm into tangible reality, exploring the profound impact of real-life connections with listeners. Hector takes you on a journey through the unseen facets of podcasting, from the silent anticipation of knowing whether the digital audience is truly engaged, to the exhilarating moments of meeting listeners in person. Hector shares his reflections, experiences, and the unexpected joys and challenges encountered in the podcasting landscape. Amidst the digital downloads and virtual interactions, discover the heartwarming stories, genuine connections, and the vibrant community that silently thrives in the podcasting world.Chapters:00:00:00 Dive Into Podcasting: More Than Just Digital Downloads00:01:55 Navigating the Podcasting Landscape: Moving Beyond the Mic00:04:51 The Emotional Rollercoaster: Anticipating Listener Engagement & Experiencing Real-Life Connections00:07:19 Building a Vibrant Podcast Community: From Virtual Interactions to Face-to-Face Bonds00:08:28 Podcasting Gold: The Joys and Challenges of Fostering Genuine Listener RelationshipsLinks And Resources:Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Hector digs into the intricacies of understanding and connecting with podcast audiences. Hector shares invaluable insights and strategies to craft content that resonates, emphasizing the importance of knowing your audience's demographics, beliefs, and life stages. This episode is full knowledge for anyone looking to create compelling and engaging podcast content that stands out and leaves a lasting impact.Chapters:00:00:00 - Crafting Impactful Podcasts: Strategies for Building and Engaging Audiences00:03:32 - Mastering Audience Connection: Leveraging Demographic Insights for Enhanced Resonance00:04:49 - Beyond Surface Insights: Delving into Psychographics to Truly Understand Your Listeners00:08:40 - Creating Compelling Narratives: Strategies for Audience Engagement and Content ResonanceLinks And Resources:Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

We dig deep into the transformative journey of podcasting, exploring its evolution from the early days of radio to its current influential status. Marty Staudt, a seasoned broadcaster and podcasting pioneer, shares invaluable insights on crafting quality content, building communities, and unlocking monetization potentials. Discover the strategies that small podcasts employ to maximize impact and learn about the future of this ever-evolving medium. Whether you are an aspiring podcaster or an avid listener, this episode offers a wealth of knowledge and perspectives on the art of podcasting.Chapters:00:00:00 - Opening Insights: Introducing Matty Staudt of Jam Street Media, Pioneer in Podcasting00:01:10 - Evolutionary Journey: Tracing the Steps from Stitcher to Winning a Webby in the Podcasting World00:04:10 - Mastering Niche Podcasting: Strategies for Sustainable Revenue and Battling Industry Norms00:05:43 - Monetization Mastery: Unlocking the Potential of Podcasting Beyond Conventional Paths00:10:24 - Strategic Promotion: The Importance of Audience and Platform Knowledge in Podcasting Success00:12:57 - Learning Curve: Gaining Wisdom from Others to Elevate Your Podcasting Journey00:16:32 - Passion-Driven Podcasting: Embracing the Joy and Freedom of Authentic Expression00:20:37 - Guest Navigation: Mastering the Critical First 10 Minutes of Your Podcast00:23:32 - Entrepreneurial Insights: Secrets to Thriving in the Podcasting Start-up Scene00:25:46 - Analytics Insight: The Unexpected Triumphs of Niche Pickleball Podcasts00:27:20 - Niche Power: Leveraging Local Focus to Draw Brand Attention and Engagement00:30:40 - Independent Advancement: Strategies for Gaining Traction in the Indie Podcasting Space00:35:21 - Market Evolution: Emergence of Smaller Podcast Producers and Content Diversification00:38:45 - Small Podcasts, Big Impact: How a Loyal Following Translates to Monetization Opportunities00:41:45 - Vision and Goals: Crafting a Successful Podcast with Clear Intentions and Objectives00:43:32 - Quality Over Quantity: The Crucial Role of Selecting the Right Guests in PodcastingLinks And Resources:Marty Staudt on LinkedInThe Burning Couch PodcastHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Hector digs deep into the transformative power of video in the podcasting realm. From the longstanding free hosting on Apple's platform to the dynamic algorithms of Spotify and YouTube, we explore how video is reshaping the way audiences engage with content. With the shifting landscape of listener distribution and the undeniable impact of video, podcasters are presented with a unique opportunity to redefine their approach and reach wider audiences. Dive in to discover the potential of video and its role in the future of podcasting.Chapters:00:00:00 Unlocking the Future: Video's Role in Podcast Evolution00:01:04 Revolutionizing Podcasting: Why Video is Essential00:03:29 Navigating Spotify: Balancing Profit Motives with Podcast Discovery00:06:12 Consistency is Key: Amplifying Your Podcast and YouTube Presence with VideoLinks And Resources:Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Discover audio made simple with Alan Brunton, founder of Cymatrax. From behind-the-scenes insights to success stories, Alan shares how Cymatrax revolutionizes the podcasting experience. Learn how to optimize your listening experience, unlock clean and clear audio, and harness the power of white noise. Join us as we delve into the journey of podcasting success and explore the innovative tools that can elevate your podcast to new heights.Chapters:00:00:00 Introduction: Recognizing Cymatrax's Innovative Contribution to Audio00:03:30 Alan Brunton: From Opera to Podcasts, Pivoting with Passion00:08:54 Delving into Cymatrax's Unique Approach: Sacred Geometry and Audio DNA00:11:09 Transform Your Podcast: Elevate Audio Quality in 20 Seconds with Cymatrax00:13:09 Overcoming Tech Challenges: Crafting Acoustic Codes & Assembling the Right Team00:19:36 The Power of White Noise: Enhance Focus for an Optimal Podcasting Experience00:22:55 Achieve Superior Sound: Harnessing the Potential of Cymatrax Before Everyone ElseLinks And Resources:Alan Brunton on LinkedIn Cymatrax Cymatrax on LinkedIn Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

From effective communication to personalized gifts, we delve into the strategies that will transform your guests into valuable assets. Learn how to leverage your podcast network to become a super connector, opening doors to collaboration, referrals, and partnerships. Don't underestimate the power of relationships – they could be the key to breaking through and achieving podcast success.Chapters:00:00:00 Mastering Guest Relations: From Personalized Touches to Effective Communication00:02:37 Amplify Your Podcast's Reach: Harnessing Guest Potential00:05:58 Deepening Connections: The Power of Thoughtful Gifting for GuestsLinks And Resources:Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

We dive deep into the world of podcasting with expert guests and explore key insights and strategies for success. From navigating the podcasting landscape to harnessing the power of branding, launches, and storytelling, we cover it all. Discover how to make your podcast stand out, connect with fellow podcasters, and gain valuable tips from this dynamic discussion.Rita Richa is an experienced podcaster and entrepreneur with a wealth of knowledge in branding, launches, and content creation. She hosts the Bippity Boppity podcast, a show that explores the intersection of Disney and business. Rita also runs her own consulting company, helping individuals and businesses launch and promote their podcasts.Chapters00:00:00 Introduction: Delving into Podcasting Insights and Strategies00:04:08 The Power of Networking: Discoveries for the Podcasting Community00:06:37 Unpacking Tools: Apple Podcast Marketing and Social Post Creation00:11:53 Harnessing QR Codes: Opportunities in the Modern Podcasting Landscape00:14:07 Going Global: Embracing Multilingual Content for Broader ReachLinks And Resources:Rita Richa on LinkedInRita Richa on Instagram Bippity Boppity Business InstagramBippity Boppity Business PodcastHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Discover why high-quality video is becoming increasingly important for podcasters in this episode. Hector shares conversations he's had with various individuals who all agree that video quality plays a significant role in audience perception and podcast success. Explore different strategies for elevating your podcast's video, whether recording in person or remotely. Don't miss out on the chance to stay ahead of the curve and maximize the potential of your podcast with high-quality video.Chapters:00:00:00 Introduction: The Rise of High-Quality Video in Podcasting00:01:47 Why Video Quality Matters in Podcast Success00:05:51 Strategies for Perfecting Audio & Video Recording00:07:36 Tips to Elevate Your Podcast's Video, In-person or RemotelyLinks And Resources:Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

We dive into the world of artificial intelligence A.I. with Tuan Ho from The Point AI. Tuan shares his expertise on AI applications in education and podcasting, exploring topics such as personalized learning, content generation, and the future of media. We discuss the potential of AI to revolutionize education, its impact on different industries, and the need for cautious adoption.Chapters:00:00:00 Leveraging AI to Optimize Business Processes00:04:36 Industry Disruptions: The Ripple Effects of AI Integration00:06:29 Unleashing the Power of PG Three: Endless AI Possibilities00:11:56 AI's Impact on Education: Progress or Problem?00:14:26 AI Assisted Personalized Learning: The Future of Education00:17:35 Human-centric AI: The Importance of Dignity and Perspective00:18:38 Breaking Boundaries: AI's Unconventional Uses in Education and Creative Spaces00:21:21 Podcasting's Future: Digital Legacies and Chat Bots00:23:49 Transforming Podcasts: The Role of AI in Personalized and Interactive Content00:26:17 AI: The Fascination and its Limitless Potential00:27:25 Making AI Adoption Easier for Small BusinessesLinks And Resources:The EdUp ExperienceThe Point AITuan Ho on LinkedInElvin Freytes on LinkedInHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Marisa Eikenberry shares the origin story of her podcast, The Long Distance Work Life, which aims to help people learn how to live, work, and thrive in remote and hybrid teams. She discusses the evolution of the show, the challenges and joys of being a co-host, and the importance of effective communication in remote work settings. With valuable insights into guest communication and maintaining consistency, Marisa offers practical tips and advice for podcasters and remote workers alike.Chapters:00:00:00 Introduction to "The Long Distance Work Life" Podcast00:04:35 The Podcast's Journey: From Sporadic Interviews to Thematic Deep Dives00:07:29 Overcoming Challenges: Dual Life as a Web Developer and Remote Worker00:11:03 Unveiling Parallels: Podcasting and Remote Work Experiences00:13:17 Exploring Communication in Remote Settings & The Role of Disc Assessment00:16:13 Mastering the Art: Confronting the Challenges of Being a Podcast Guest00:18:21 Keys to Success: The Criticality of Preparation and Confidence in PodcastingLinks And Resources:Long-Distance Worklife PodcastMarisa Eikenberry on LinkedInHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Emily Aborn, a podcast host with two shows: She Built This and Content with Character. She discusses the importance of visibility for podcasts and how to use collaboration and consistency to increase visibility. Emily shares her framework for creating well-rounded content that includes educational, personal, and promotional elements. She emphasizes the need for consistency in podcasting and encourages podcasters to stick with what works while also being open to iteration and improvementChapters:Emily Aborn, a podcast host with two shows: She Built This and Content with Character. She discusses the importance of visibility for podcasts and how to use collaboration and consistency to increase visibility. Emily shares her framework for creating well-rounded content that includes educational, personal, and promotional elements. She emphasizes the need for consistency in podcasting and encourages podcasters to stick with what works while also being open to iteration and improvementChapters:00:00:00 - Emily's Journey into Podcasting and the Passion for Interviewing.00:04:29 - Content with Character Podcast: Balancing Passion Projects and Profit.00:05:47 - Overcoming Challenges: Repurposing and Distributing Podcast Content.00:07:22 - Leveraging Podcasts for Content Creation and Collaboration.00:13:41 - The Key to Success: The Importance of Consistency in Content Creation.00:18:03 - Consistency and Practice Lead to Success: The Power of Dedication in Podcasting.Links And Resources:LinkedInWebsiteShe Built This PodcastContent with Character PodcastHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of Podcasting Success Secrets, host Hector Santiesteban explores the potential of AI in podcasting and content creation. He discusses how AI can provide insights into your audience, content, and topics, and how it can help in creating promotional materials and conducting market research. Hector emphasizes that AI should be used as a tool to amplify and not dilute the creator's voice. He encourages listeners to experiment with AI, stating that it could help them double, triple, or even 10x their output.Links And Resources:Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode, Hector Santiesteban is joined by Chris Krimitsos. They discuss the transformative power of podcasting as a platform for free speech and the potential for innovation within the medium. Chris shares his insights on the importance of owning your voice and the unique opportunities podcasting offers for content creation. They explore the impact of AI on podcasting, with Chris expressing a balanced view of its potential benefits and pitfalls. Chapters:00:00:00 - Exploring the limitations of AI and the future of quantum computing in podcasting00:03:02 - A successful café meetup leads to an unexpected opportunity in podcasting00:06:37 - The power of community in shaping successful podcast conferences00:10:52 - Unpacking the unique approach to meditation and its differentiating factors00:11:51 - The rise of video podcasting: Harnessing engaging clips to build an audience00:16:37 - The revolutionary idea of controlling information in podcasting00:18:15 - Embracing the uncertainty and potential of the future of podcastingLinks And Resources:WebsitePodfest Expo Chris Krimitsos on LinkedInHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Want your guest to actually share their podcast appearance? Say hello to the 'promo page' - a one-stop-shop for everything your guests need to promote their episode. It's got the episode player, graphics, sample tweets, and more. It's all about making things simpler and more efficient. So, take this idea, make it your own, and let's change the podcasting game together.Links And Resources:Get Free Access to the Podcast Guest Promotion TemplateHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this insightful episode of Podcasting Success Secrets, Hector engages in a lively conversation with Lisa Zawrotny, the host of Positively Living. Lisa, who is about to mark her third year of podcasting, shares her approach to the craft, emphasizing the importance of preparation, collaboration, and making guests feel welcome. She discusses her podcast's focus on topics that cater to the human condition, productivity, and systems. Lisa also highlights the significance of cross-promotion and deep linking in podcast episodes. Lisa also shares some of her favorite topics and episodes from her show, providing a glimpse into the diverse range of subjects she explores. Chapters:00:00:00 - Begin the discussion by highlighting the importance of balancing guidance and freedom when hosting and editing guests on your podcast.00:03:40 - Unveil the magic of podcasting, discussing the expectations, surprises, and the vital role of preparation in creating a successful podcast.00:07:23 - Master the art of engaging conversations, providing tips to keep your podcast on track and retain your listeners' attention throughout.00:08:33 - Find the perfect balance between guiding guests without over-editing and ensuring the conversation stays on track and aligned with your podcast's purpose.00:13:07 - Unlock the power of guest promotion, learning effective strategies to increase shares and engagement for your podcast, extending its reach and impact.00:14:56 - Discover how to leverage the power of habits to promote your podcast with ease and confidence, establishing a consistent and effective promotional routine.00:18:30 - Unleash your fun and productive side on Instagram with Positively Living, as Lisa Zawrotny invites you to join her for ridiculous reels and a dose of positivity. Links And Resources:WebsiteLisa Zawrotny on InstagramLisa Zawrotny on LinkedInHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of Podcasting Success Secrets, Hector Santiesteban unveils the potential for podcasting to be a viable income source, particularly through a model leveraging a strong listener base. Reflecting on the podcast's trajectory over the years, he notes its success in building a dedicated audience despite not having mass appeal. Hector reveals his strategic approach to financial sustainability by partnering with sponsors and endorsing their products and services. The underlying objective is to create a time-efficient system, allowing the host to focus on various business aspects while continuing to deliver valuable content. Even without dominating the podcast charts, the show has fostered a loyal following due to the profound connection fostered between the host and the audience.Key Takeaways1. Podcasting offers a variety of models for making a living2. The described model is for someone who has already built up a base and has been podcasting for a few years3. The person is currently doing two episodes per week4. They are using sponsorships to fund their business while developing new products and services5. They are able to use their experience to get results for their sponsors.Links And Resources:Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of Podcasting Success Secrets, Hector Santiesteban is joined by Matt Lebris, a speaker, entrepreneur, and podcaster. Matt shares insights on monetizing podcasts by ensuring that the podcast and other offerings eventually converge. He shares a personal story of a friend who has achieved seven-figure success through his podcast and other related ventures. Matt emphasizes the importance of having a monetization system in place but acknowledges that it can be challenging. He also highlights the significance of having a clear goal for the podcast, whether it is self-expression or generating income. The conversation also touches on the importance of proximity and mentorship for personal and professional growth, as well as the potential challenges of running a podcast alongside a business without convergence.Chapters:00:00:00 - Integrating various elements and aligning revenue streams is crucial for podcasters to make money00:04:21 - Matt Lebris: From Jobless to Podcast Success - Finding His Voice00:06:51 - Unlocking Your Creative Potential: Boosting Productivity by Removing Pressure00:08:14 - Aligning Your Podcast with Your Brand: Maximizing its Potential00:12:55 - The Power of Podcasting: Receiving Messages as a Measure of Success00:14:44 - Using Feedback to Fuel Creativity: Finding Inspiration in the Comments00:17:43 - Homecoming: Discovering Your True Self in Personal Development and Podcasting00:19:56 - Standing Out in a Sea of Podcasts: Differentiating Yourself with Three Key Elements00:22:03 - Revolutionizing Podcast Marketing: Combining Old School Tactics with New Media00:23:46 - Be Your Own Billboard: Creative Ways to Promote Your Podcast with T-ShirtsLinks And Resources:WebsiteMatt Lebris on LinkedInHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of Podcasting Success Secrets, Hector Santiesteban is joined by David Sais of KaSa Media Pros. They delve into various aspects of podcasting, offering valuable insights. One key idea they discuss is the importance of letting your podcast breathe and leaving in natural sounds, such as breaths, to create engaging content. They also address the risks of speaking too quickly, as it can leave listeners feeling breathless. Building a strong foundation for a professional-sounding podcast is another key topic, which involves investing in quality equipment and editing software. They also emphasize the significance of preserving the authenticity and life of your story by not removing natural sounds like "ums" and "ahs." Chapters:00:00:00 - Introducing David Sais00:03:47 - Building a Strong Foundation: Expert Tips for Professional Podcast Sound00:05:49 - Getting the Best Sound from Your Blue Yeti or Condenser Microphone: Proximity Tips00:10:04 - Avoiding Microphone Placement Mistakes: The Pitfalls of Round Table Recording00:13:18 - Squad Cast and Riverside: The Best Options for High-Quality Podcast Recordings00:14:22 - Maximizing Audio Quality: Editing with Two Tracks in Zoom00:17:52 - Upgrade Your Podcast Setup: Switching to an XL R Microphone for Seamless Editing00:19:42 - Revolutionize Your Podcast Setup: The 90 Degree Angle Microphone Technique00:23:12 - Behind the Scenes of Live Broadcasting: The Influence of the SM7B Microphone00:26:31 - Maximizing Recording Quality: Tips for Separate Tracks in Zoom with Loop Back00:29:23 - Transform Your Recording Space: Room Hacks and Mic Techniques00:32:19 - Bringing Listeners Closer: Embracing Your Environment for a Standout Podcast00:35:55 - Let Your Podcast Breathe: Natural Editing and Engaging Content00:39:03 - The Importance of Allowing Time to Absorb Information in CommunicationLinks And Resources:KaSA Media ProsDavid Sais on LinkedInHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

On this episode of Podcasting Success Secrets, Hector shares a 6-part checklist for publishing podcast episodes. The episode covers preplanning, recording, content editing, sound editing, publishing, and promotion. Hector emphasizes the importance of having a checklist to ensure a high-quality podcast episode.The preplanning section includes picking a topic, outlining the episode, and scheduling the recording. The recording section covers how to prepare for the recording, record the episode, and upload it to the cloud. The content editing section covers editing the content, while the sound editing section focuses on editing the sound quality.The publishing section includes writing show notes, finding links, and creating graphics. The promotion section emphasizes the importance of promoting the episode to get more listeners and shares tips on how to do so effectively.Links And Resources:Download the Free Production DashboardHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

"Modern Masculinity" is a podcast that explores the real-life challenges that men face today. Whether it's balancing work and family, figuring out how to be a good husband or father, or just trying to make sense of the world - this show is for guys looking for practical, down-to-earth advice and guidance. The podcast discusses the struggles and triumphs of modern manhood and features interviews with men (and women) who can share their methods and mindsets to maneuver the world as a modern man.

In this episode of Podcasting Success Secrets, Adam McNeil shares valuable insights on monetizing content for indie podcasters. He emphasizes the importance of building authentic brand partnerships through scorecards and affiliate deals, and provides tips on securing sponsorship and creating case studies for brands. McNeil highlights the benefits of affiliate deals for measuring performance and responsive feedback. He encourages podcasters to find their own successful strategies in podcast advertising and focus on delivering value to brands to increase earnings. Additionally, he suggests reaching out to brands that align with the audience and content, and using organic mentions as a pitching strategy.In This Episode, You'll Learn:00:00:00 Connecting Brands and Podcasters: Meet Adam, the Podcasting Expert00:01:33 Unexpected Journey: From Zero to VP of Marketing in Podcasting00:06:41 Monetizing Podcasts: The Power of Organic Audience Demand00:09:59 Coffee Lovers Unite: Seeking Discount Codes from Favorite Brands00:13:34 Indie Podcasters' Must-Haves for Monetization and Collaboration00:14:52 Choosing the Right Podcast for Sponsorship: Insights from an Ad Buyer00:19:05 Authentic Brand Partnerships: Scorecards and Affiliate Deals00:21:08 Measuring Performance with Affiliate Deals: The Benefits00:26:58 Finding Your Path: What Works Best in Podcast Advertising00:29:30 Consistency Matters: Quality over Quantity in Sponsorship00:34:35 Taking Control: Understanding Your Role in Brand Partnerships00:39:15 Securing Sponsorship and Building Compelling Case Studies00:42:36 Unlocking Opportunities: Leveraging Free Products for Sponsorship00:46:53 Biohacking and Niche Brands: Exploring Podcast Advertising PossibilitiesLinks And Resources:Podcast AMAAdam McNeil on LinkedInHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Learn how to make money as a podcaster from Ona Oghogho! She's had some major success, leading production for 50 shows and launching 21 new shows in just a year.Links And Resources:Learn More about Podcast AMAFollow Ona Oghogho on TwitterWatch Ona on YouTube - The Podcast Trapper Learn more about Adode MediaHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!