School of Podcasting

Follow School of Podcasting
Share on
Copy link to clipboard

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. We discuss ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.

Dave Jackson

Donate to School of Podcasting

  • podcastawards.com
    2020 Technology

  • podcastawards.com
    2017 Technology


  • Nov 22, 2021 LATEST EPISODE
  • weekly NEW EPISODES
  • 37m AVG DURATION
  • 755 EPISODES

Listeners of School of Podcasting that love the show mention: listening to the school, dave jackson, sop, dave's show, dave knows, podcast about podcasting, dave is one, jackson's, dave thanks, interested in podcasting, podcast on podcasting, podcasts about podcasting, podcast and dave, dave makes, dave gets, dave's podcast, thanks dave, dave is the best, great work dave, podcast better.



Search for episodes from School of Podcasting with a specific topic:

Latest episodes from School of Podcasting

Learn How You Can Help Others by Sharing Your Abilities with Glenn Hebert

Play Episode Listen Later Nov 22, 2021 46:02


Today we look at how two entertainment icons had MORE success AFTER they quit trying to be something they weren't and decided to be themselves.  Glenn Hebert runs the Horse Radio Network. When he started his podcast he had 12 downloads. He didn't quit, and 2800 episodes later he shares some powerful feedback from his audience. Glenn had no idea he would have this effect on people, and you can do the same thing.  Let me help you start a podcast.  QUESTION OF THE MONTH II need your answer by 10/26/21. How long does it take you to go from idea to clicking publish on an episode? Be sure to mention the name of your show, the website, and a little bit about your show.  Go to www.schoolofpodcasting.com/question Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing. Check out https://www.schoolofpodcasting.com/author MENTIONED IN THIS EPISODE Horse Radio Network Headline Studio (Here is a quick Headline Studio Overview Video) Dave's Podcast Editing Service Sure SM7B on Sale! Shure MV7 and MV7X "Joe Rogan Video" Profit From Your Podcast Book Dave's Newsletter With Bonus Content Descript Editing Software George Carlin Occupation Foole Toggle Time Tracking Software Ask the Podcast Coach The Average Guy Network Speak Life Church Podcast Grammar Girl Podcast Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start   TOPICS 01:39  Question of the Month Reminder 03:36  Headline Studio Tool 05:15  BE YOURSELF 07:07  Celebrity Pivots 15:56  Sponsor: Novel Marketing Podcast 17:12  What is this 800? 17:43  Glenn Got Some Feedback 18:44  Real, Raw, Don't Hold Back 19:32  Holy Cow You're In My House 20:50  Laying it Out There 21:27  Life Changing 22:08  Glenn's Prep Time 23:43  The Importance of Community 25:06  Putting YOU Intro an Interview 27:56  Glenn's Audience Gives Back 29:09  Inspiring Life Instead of Death 30:01  Did You See This Coming 30:58  Podcasting Gold 31:29  Two Types of Listeners 35:34  The Birth of Grammar Girl 37:06  Jerry Springer 39:24  Podcast Rodeo Show Promo 40:43  SM7B is ON SALE! 42:07  Join the School of Podcasting! 44:46  Bloopers 45:15  Bad Edits


20 Tips To immediately Speed up Your Podcast Production

Play Episode Listen Later Nov 15, 2021 50:36

If you are looking to speed up your podcast production, then this episode is for you. I have compiled 20 tips that will help you take the stress out of producing a quality audio file in a timely manner. From planning to editing, here are some quick tricks that will make your podcast shine!  Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing. Check out https://www.schoolofpodcasting.com/author Mentioned In This Episode School of Podcasting Quick Start School of Podcasting Membership Freedom Software Todoist Evernote Fiverr Workspace Accounting Software Text Expander Otter.ai transcription Service Zapier Automation Will Smith Book First Things First book (Free book on Audible) Descript Software Libsyn.com Media Host (sopfree promo code) Captivate.fm TIPS Assess How Much Your Time Is Worth Take the Time to Get Your Guest Sound in Check Quit Multitasking Avoid Distractions Block out time More Planning Equals Less Editing Do the Hardest Stuff First Prioritize Better Speed up Researching Organize Your Content to It's Easy to Find Learn the Software You Are Using (Take a Class) Record it Right the First Time Listen Back Faster Learn Keyboard Shortcuts Google Vs Bang Your Head Against the Desk Know WHO your guest is and WHY You are bringing them on the show Outsource Your Editing Automate When Possible Use Transcripts to find clips for audiograms. Deep Breathing when pulled out of your zone QUESTION OF THE MONTH II need your answer by 11/26/21. How long does it take you to go from idea to published on an episode.  Go to www.schoolofpodcasting.com/question  

Revealing Secrets from 800 Episodes - Keeping Your Sanity While Podcasting

Play Episode Listen Later Nov 8, 2021 59:55


We hear of podcasters getting these big deals for big bucks, and congratulations to all. However, this is not the norm. Just because you start a podcast does not mean you will end up like Rich Uncle Pennybag from Monopoly. If you're a regular listener you've heard me mention how I received a 10-minute voicemail, and one of the points of that voicemail was that maybe we all have some slightly blurry expectations when it comes to podcasting (and in their case how long it takes to create one). Today is my 800th episode and like all of my milestone episodes, I'm going to break my format, and not talk so much about gear, downloads, promotion, interviews, etc and instead I want to talk about some of the more stressful sides of podcasting. Mentioned In This Episode Full Show Notes at www.schoolofpodcasting.com/800 My first episode from 2005 Book: Profit From Your Podcast School of Podcasting Besties in Bed Affordable Podcast Editing The Grief Recovery Handbook National Suicide Prevention Lifeline at 800-273-8255 Question of the Month: How Long Does It Take You to Create an Episode - SURVEY This 60-minute podcast took 8 hours to create from idea to pressing publish. We all know podcasting can take more time than we thought. I'd love to hear how long it took to go from "Idea to Publish" for your last episode. You can answer at  www.schoolofpodcasting.com/question  Need Help With Your Podcast? Here is a list of ways you can work with me. Want to support the show, but feel you don't need the School of Podcasting? Consider becoming a Patron. Also, this show is equipped with the value for value model. You can stream bitcoin using the apps at www.newpodcastapps.com If none of those float your boat, you can always buy me a coffee. TOPICS 00:58  Question of the Month 03:43  Origins of Episode 05:06  Podcasting Can Change Your Life 07:35  Everything Works for THE Dave Jackson??? 08:26  Podcasting Played a Part in My Divorce 09:29  Lesson 1: Realistic Expectations 11:40  Separating Work From Home 13:15  Tip 2:Date Night on Steroids 15:00  Relationship  Advice from the Divorced Guy 15:10  When to Argue 17:07  Tip 3: Guys - JUST LISTEN 17:31  Tip 4: Ladies Tell Them What You Want 17:55  Tip 5: Make Sure You're Giving Them What They Want 18:46  Stereotypes are Fun! 20:02  Comparison is the Thief of Joy 21:33  The RIGHT Downloads 23:14  Refocus When Comparing Yourself 25:04  So Why Does Dave Podcast? 30:44  Suicide Disclaimer 31:32  Does Being a ProPodcaster Leave You Susceptible to Thoughts of Suicide? 32:58  When Did the Word Hobby Become Derogatory? 34:29  You Are Allowed to Do This For Fun 36:15  Podcasters Can Be Impulsive 38:06  Podcasters Are Isolated 39:07  Realistic Expectations 41:25  We Might Feel Trapped 43:10  The HUSTLE Mentality 44:20  Suicide Rates in America 48:10  It's OK To Ask For Help 49:55  Dealing with Grief 53:51  The Pain of Suicide 54:22  Keep Your Good Emails


They See You Before They Hear You Podcast Branding With Mark Des Cotes

Play Episode Listen Later Nov 1, 2021 40:59

For a lot of people, podcasting is just a hobby. They think it's fun to talk about their favorite topics and share them with the world. But for some, podcasting can be so much more than that! It can become a business or even an income source. If you've been thinking about starting your own podcast, here are some tips on how to brand your show like a pro: For entrepreneurs who want to start their own businesses and use podcasts as part of their marketing strategy, branding is important; especially when considering how unique each individual business should be in order to stand out among its competitors. If you're looking for ways on how to brand your show like a professional podcaster, keep reading at https://www.schoolofpodcasting.com/799 Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing. Check out https://www.schoolofpodcasting.com/author Question of the Month  Many podcasters (especially new ones ) are surprised at how long it takes to create an episode. So this month's question is "How long did it take you to go from idea to published (not promotional actions just the planning, recording, editing, and publishing). Be sure to mention your website, your podcast, and a little bit about what to expect. Then let us know how long your finished episode was, how much time it took to publish, and if it was audio, video or both.  Go to www.schoolofpodcasting.com/question by November 26th If you want something to help track your time check out Rescue Time, Toggl Track, ATracker Pro, Rize(there are a ton of these) Again, www.schoolofpodcasting.com/question Mentioned In This Show podcastbranding.co (Mark's Company) Ask the Podcast Coach Podcast Rodeo Show Podcast Artwork Preview Tool Profit From Your Podcast Book Canva Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. 

Does the Audience Need to Hear Your Guests ENTIRE Backstory?

Play Episode Listen Later Oct 25, 2021 44:22

You tell me that your guest is a master of (skill) and I'm ready to hear about (skill), but first, you make me listen to where he went to high school, and his entire backstory while all I want to talk about is how he can help me boost (skill).  So for me the "tell me about yourself" drives me nuts. I asked my audience, "Am I missing something? and they answered (and in some cases I am).  Full show notes at schoolofpodcasting.com/798 Thanks To The Contributors Scott from What Was That Like? Max from Aviation New Talk Louis from Love Thy Lawyer Bill From the Stroke Cast Mark from the History of North America November Question of the Month As you produce episodes between now and November 26th, 2021 pay attention (and even track) how long it takes you to go from Ideas to pressing "Publish" on your media host (this does NOT include promotion). As always feel free to record a message and say something like, "Hey Dave this is (name) from (name of the show) at (website) my episode was (length of the episode) and it took me (time from idea to publishing). You can find more about my show at (website). If you'd like, I've even made a spreadsheet where you can enter Name of Podcast (not episode - the podcast) The length of the finished episode (in minutes). The time spent (in minutes) to complete the episode If it was solo, co-host, interview. If there is video was involved. You can answer your question at  schoolofpodcasting.com/question Mentioned In This Episode White Collared Podcast Affordable Audio Editing atracker time tracking app Rescue Time EP766 How to Get Booked on Podcasts Figuring out Who and How to Pitch with Kristin Molenaar Launching a Podcast in 2022? As you heard in today's show, it takes some time to get focused, find your voice and make content that impacts your audience Join the School of Podcasting or Order the Quick Start Plan

What Podcasters Can Learn From Squid Game

Play Episode Listen Later Oct 18, 2021 32:39

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch. Let's pick it apart and see what podcasters can learn from the success of Squid Game. Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author QUESTION OF THE MONTH II need your answer by 10/22/21. The question is "How do you feel about hearing a guest's FULL story?" Be sure to mention the name of your show, the website, and a little bit about your show.  Go to www.schoolofpodcasting.com/question Key Points: 78% of podcasters are discovered vis word of mouth ( Jacobs Media 2019) It's not perfect It got editing before it was released The first episode really hooks you in. You don't get the back story until episode 2 People can identify with the characters What is going to happen next? The audience boosted FOMO Netflix took a chance Sometimes The Audience Doesn't Know What They Want Until They Get it. So Don't give up. It might take 10 years It doesn't have to be perfect Start with the strongest content you have Tease your next episode and leave them wanting more Make materials for your audience to share on social Be patient, and continue to improve your content Inspire and ask for word of mouth WEBINAR NEXT WEEK: APPLE PODCASTS CONNECT Sign up HERE Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. 

Common Podcast Mistakes III (and other Podcast BS)

Play Episode Listen Later Oct 11, 2021 40:12

As someone who works in the podcast space, and spends hours hanging out in the community there are things I see that make me scratch my head. There are EASY things to do that will help you grow your audience.  Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author Check out the 10 commandments of book marketing Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Common Podcasting Mistakes That Slow Your Audience Growth 02:28  Get a Domain at Least It can be through Name Cheap, or Coolerwebsites, but BUY a domain for your show. Yes, its icing on the cake, but isn't icing the best part? 05:20  Bad Clips to Start Your Show Instead of spending mountains of time to have people jump into the middle of a conversation, why not just tell people why you're excited about a guest? 10:55  The Start of Your Show Remember Apple has a giant LISTEN button now and people will hear the beginning of your show. Don't blow it with "Music for the sake of nothing" and let them know where they are about to go. 15:54  Follow and Subscribe You want people to listen more than once. Don't make them find you. Give them links like this: Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon 17:30  Impulse Actions Based on Emotions 21:19  Your About Page Figure out what type of website you have, and include any combination of paragraphs about your business, your show, and your hosts. 23:47  Things That May Not Be Accurate 25:56  The #1 Show - (People will say anything - truth be Damned!) 28:31  Congressional Dish Shows Proof 28:48  A Podcast Guru Without a Podcast Shouldn't your podcast coach have a podcast? 30:04  Monthly Stats Monthly stats are a great barometer of how your older episodes are doing. They sound better than episode stats (but episode stats are what is used for most sponsors). 33:50  Magic Bullets I'm sorry. There aren't any. 35:48  Question of the Month QUESTION OF THE MONTH II need your answer by 10/22/21. The question is "How do you feel about hearing a guest's FULL story?" Be sure to mention the name of your show, the website, and a little bit about your show.  Go to www.schoolofpodcasting.com/question 37:03  Dave Grohl The Storyteller - Thumbs Up 39:35  Bloopers Mentioned In This Episode My Podcast Reviews What Was That Like Dave Grohl The Storyteller School of Podcasting Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.  Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Taking a Break and Coming Back From Your Podcast

Play Episode Listen Later Oct 4, 2021 39:45

There are times when I feel podcasters over-think things, and one of them is "How do I come back if I take an unplanned break?" It's not a whole lot different than starting a podcast from scratch (except it's easier). Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author Mentioned In This Podcast Eric Nuzum interview Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling Book FULL SHOW NOTES QUESTION OF THE MONTH I need your answer by 10/22/21. The question is "How do you feel about hearing a guest's FULL story?" Be sure to mention the name of your show, the website, and a little bit about your show.  Go to www.schoolofpodcasting.com/question TOPICS 00:00  Introduction 00:27  Welcome 01:14  Taking Breaks From Your Podcast: Don't 03:34  It's Your Choice 04:10  Things You Should Consider 05:07  Using Seasons 06:34  Off Seasons May Not Be Off 07:39  How I Don't Miss Episodes 08:31  Consistency in VALUE over Schedule 09:57  I Really Need To Take a Break 10:34  The Best Way to Take a Break: PLAN IT 11:23  Figure Out When You're Coming Back 12:28  Keep Your Listener Informed 13:56  SPONSOR: Novel Marketing Podcast 15:11  Unplug If That Is the Goal 16:21  Identify Why You Need a Break 17:13  Make Your Last Episode a GREAT Episode 18:03  No Explanation Needed 20:52  Losing Listeners Is Not More Important 21:21  Relaunching Your Podcast 22:00  Is Taking a Break More Work? 22:35  Have Episodes Recorded and Ready 23:15  Quick Summary So Far 23:55  Other Things to Consider 24:50  Best of Shows 25:33  Where to Announce Your Hiatus? 26:24  Avoid Podfading 27:55  The Biggest Mistake 30:35  Resurrecting a Podfaded Show 33:54  libsyn.com promo code sopfree 34:31  Question of the Month 35:44  One Tip to Making Podcasting Easier 37:12  If You Need a Break From Life 38:13  schoolofpodcasting.com 38:56  Bloopers Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. 

What Inspires People To Tell a Friend?

Play Episode Listen Later Sep 27, 2021 42:01

Today is a "Question of the Month" episode where we share something we recommended and WHY. We look at the strategy of dripping content to keep people wanting to know what happens next ( the Zeigarnik effect ). Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author Participants Matt from The Author Inside You Scott from What Was That Like? Jennifer Bourbon Barrel Podcasting Timothy from Podwrecked and Create Art Podcast Haley from Adoptees On Jerry from Beyond the Rut Mark from the History of North America Wayne from the Packer's Fan Podcast, and Media Voice Overs. Fred from Grump Old Bears MENTIONED IN THIS PODCAST Podcast Rodeo Show Dumb People With Terrible Ideas Social Media Marketing Podcast Project Hail Mary Samson Q2u Podtrak P4 Dave's "My Gear" page. Leading the Bleeding Podcast Podcasting 2.0 New Podcast Apps No Agenda Stream The Chosen Virgin River Libsyn promo code sopfree to get a full month free. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start TOPICS 01:34  Autographed Copies of Profit From Your Podcat 02:10  The Show I Love to Hate 03:21  Zeigarnik effect 05:01  What Makes a Good Podcast? 06:39  What Happens Next? 07:48  Example of Dripping Content 09:11  Sponsor: Novel Marketing Marketing Podcast 13:19  Scott Johnson 15:54  Jennifer Longworth 17:15  Matt Rafferty 18:21  Timothy Kimo Brien 20:39  Haley Radke 23:09  Jerry Dugen 24:56  Mark Vinet 26:02  Wayne Henderson 27:13  Fred Castenada 28:35  Dave Jackson 33:10  October Question of the Month 38:20  Quick Wrap Up 39:08  Mastering Your Craft is a Goal 39:44  Libsyn Promo Code sopfree 40:38  Coming Soon Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. 

Understanding Podcast Hosting Features

Play Episode Listen Later Sep 20, 2021 54:47

Every Facebook has the question, "where should I host my podcast" about six times a day and every response gets about 17 replies. I realize that question is sometimes confused by the different features, and business plans so this episode is here to help you understand podcast hosting companies. Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author QUESTION OF THE MONTH I need your answer by 9/24/21. The question is "What was the last thing you shared and why?" Be sure to mention the name of your show, the website and a little bit about your show.  Go to www.schoolofpodcasting.com/question Mentioned in This Episode Libsyn.com (use the coupon sopfree) Captivate.fm Blubrry.com Podbean.com Castos.com Buzzsprout.com Transistor.fm Redcircle.com Fireside.fm Anchor.fm IAB Guidelines Full Show Notes Topics: 01:52  Question of the Month 02:28  Novel Marketing 03:46  Does One Media Host Deliver More Downloads? 08:58  IAB Statistics 10:37  Are IAB Stats Important? 12:22  Will Switching Hosts Bring More Downloads? 13:12  Storage 14:14  Downloads 15:22  What Kindof Stats? 16:23  Demographic Data? 17:08  Podcast Website 18:28  Private Podcasts 18:57  Dynamic Ad Insertion 20:47  Support 21:32  Transcripts 21:54  Audiograms 22:24  Media Hosting Business Models 22:40  Free Media Hosts 24:42  Why Free Media Hosts Fail 25:26  Limited Uploads - Unlimited Downloads 26:16  Unlimited Uploaded - Limited/Pricier Downloads 27:16  Unlimited Everything 27:42  Opinion My Criteria 31:18  Join the School of Podcasting 31:58  How to Choose? 35:07  Opinion on Transcripts 36:48  Opinion Audiograms 38:36  Opinion on Anchor.fm 42:00  Opinion on I Can't Afford It 42:31  Opinion- Busines Models 45:37  Opinion - All Things Unlimited 47:08  Facebook is Useless 49:17  Opinion: WordPress Feeds 51:53  be Careful Switching Hosts  

What Happens To Your Podcast When You Die?

Play Episode Listen Later Sep 13, 2021 40:12

This weekend was the 20th anniversary of 911 in the United States. I recently had a slight health scare, so I brought on a friend of the show Gordon Firemark to answer the question, "What happens to your podcast if you die." We also get the last report from Glenn Hebert as he winds up his tour to meet his audience. I also am trying something new with my book Profit From Your Podcast.  Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author What Happens After You Publish Your First Episode Today I talk about School of Podcasting student Mark Hasara who has a great background as a speaker, author and pilot but was still nervous to release his first episode.  When he released it he was amazed at how many downloads he received. We mention "The Feed" from Libsyn which shares industry stats. Currently, 50% of podcasters get less than 131 downloads per episode, and 50% get more.  What Happens to Your Podcast if You Die? I talk with Gordon Firemark about what happens to your podcast if you die. While we all plan to be around much longer, taking the time to designate what happens to your show if you are no longer able to continue (or if you're dead). This is an awkward conversation to have with people, but you should be planning your estate as well, so don't forget your podcast (and dog) when you create directions on what to do with your show.  You might check out the book, "I'm dead, now what?" on Amazon For more information about Gordon see thepodcastlawyer.com Glenn's Reflections on His Tour Glenn "The Geek" Hebert is from the Horse Radio Network. He went on a five-week tour with thousands of miles across the east coast to meet his listeners and sponsors.  He loved his Zoom Podtrack P4, and thought staying three days in one place was the best. Next tour he will also plan some time to site see (as they didn't do any). He said that even though traveling in an RV is different, after some time you just get used to it (and it beats hotels, or staying in the listener's homes). Get A Personalized Version of Profit From Your Podcast Go to www.profitfromyourpodcast.com/book to get a personalized version of the book (US only) QUESTION OF THE MONTH I need your answer by 9/24/21. The question is "What was the last thing you shared and why?" Be sure to mention the name of your show, the website and a little bit about your show.  Go to www.schoolofpodcasting.com/question Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Topics: 00:00  Intro 01:48  Pushing Past Your Fears 05:36  Mark's First Episode 06:07  How Many Downloads is Considered Good? 09:37  Sponsor: Novel Marketing 11:39  Sad News About Trever Hill 12:54  What Happens To Your Podcast When You Die? 25:40  Glenn the Geek Final Tour Update 32:49  Others are Going on Tour 34:22  Questions of the Month 35:55  Personalized Version of Profit From Your Podcast 36:54  The Importance of Editing 39:50  Bloopers Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. 

Is It Time To Sell Your Knowledge In an Online Course?

Play Episode Listen Later Sep 6, 2021 48:22

Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and launching an online course. SPONSOR: Novel Marketing A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author Building Digital Courses with Mellisa Guller Today I get all your questions answered about building and selling an online course:  06:04  When is the right time to build a course? 09:01  How Long Should My Course Be? 11:19  Common Mistakes 13:13  What are the Top Challenges? 20:50  Open or Closed Model? 26:23  The Underutilized Feature in Teachable 27:27  What Do I Charge For My Online Course 32:59  Should I Have Free Lessons? 35:37  What Percentage of My Audience Will Sign Up? 39:38  Why is the Number So Low? 41:04  Why Did You Choose Circle? Melissa's Contact Info Check out all of her courses and services at  witandwire.com Instagram Twitter Pinterest Question of the Month I need you to answer the question, "What was the last thing you shared, and why?" Go to www.schoolofpodcasting.com/question by 9/24/21 and be sure to tell us about your show and where we can find it (your website). Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Mentioned in This Episode Profit from Your Podcast Book Episode 787 with the Entrepreneur Survey The 10 Commandments of Book Marketing Wit and Wire Podcast Launch Accelerator Wit and Wire Courses  

How Do You Define Podcast Success?

Play Episode Listen Later Aug 30, 2021 40:59

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS.  SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage  Participants In This Episode The History of North America - Mark What Was That Like? - Scott Johnson Permanent Record Studios in Austin - Mike Film Spotting Childless Not By Choice - Civilia Morgan Dave's appearance on Childless Not by Choice The Author Inside You - Matt Dave's Appearance on The Author Inside You The Relaxed Dog - Robert Ober Tourpreneur- Shane Whaley.  Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.  Mentioned In This Podcast Profit From Your Podcast Book Voice Advantage Giveaway (Lots of Free Stuff) Podcast Review Show How To Niche Down Your Podcast? Mailerlite Email List Tool

Danielle Desir is Building a Deeper Engagement in a Facebook Group Alternative

Play Episode Listen Later Aug 23, 2021 46:14

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK.  SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage  Danielle is the host of the Thought Card podcast and one of the founders of the Women of Color Podcasters. In addition to being a podcaster, she's also is an Author, Podcast Coach, Freelance Writer and more.  Today We Find Out The happy accident that was the start of the WOC Podcasters group. The multiple ways she attempted to monetize. Her thoughts about the "hot leads" from Facebook. Why she moved to Circle, and her favorite features. How she stayed sane running a group of 4000+ people. How she has expanded the group since moving off of Facebook. We get insight into her 17 different streams of income. Because of her podcast she is QUITTING HER DAY JOB! Glenn The Geek Road Report Glenn has recorded a few episodes on the road this week, and at one point was in the parking lot of a liquor store to get good wi-fi. He is getting great feedback from his audience, and seeing the products that people have purchased after hearing it on his show.  Glenn then has the customer record a testimonial about the product and sends it to the sponsor (this should make it easy to renew their contract as Glenn has audible proof that advertising on his show works).  Check out Gleen at www.horseradionetwork.com Question of the Month I need your answers by 8/27/21 at www.schoolofpodcasting.com/question Can you achieve podcasting success without being a celebrity?  (Be sure to mention your show and website) Share your thoughts. Leading the Bleeding ( A Journey Podcast) I start a new strictly hobby podcast that will help me understand more about earning Bitcoin with your podcast. See www.value4value.io for more information. So far I've earned 65.74 (131,866 sats) and will be joined by my friend Harry Durran from Podcast Junkies and (hopefully) many more people as we create a "Study group." In the words of the great band King's X, "Everybody knows a little bit of Something" and we hope to get a group of people into a zoom meeting and share ideas, insights, and education.  To check out the first episode, "You've Got to Start Somewhere" and add our first meeting by visiting leadingthebleeding.com/meeting Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Mentioned On This Episode Danielle Desir Website Thought Card podcast Women of Color Podcasters Circle.so Community Platform Profit From Your Podcast Book The Dip By Seth Godin Fountain App (stream bitcoin to podcasters) Join the School of Podcasting

Should My Podcast Be an LLC?

Play Episode Listen Later Aug 16, 2021 45:38

We have many topics this week. If your app uses chapters you can jump to the next subject. We are talking about becoming an LLC SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage  Mentioned In This Episode Create an LLC Zoom Podtrak P4 Recorder/Interface/Mixer Show Notes Summit My Gear My Podcast Reviews QR Code Creation Video Podpage (create your podcast website in minutes) Give Back Value For the Show No Agenda Show Rich Dad Poor Dad (free book on Audible) Deb Shepherd Podcast Horse Radio Network New Podcast Apps TOPICS 00:00  Put it Back in the Oven 01:28  Intro 02:05  Because of My Podcast: 10,000 Donation 04:49  Mailbag: Discovery Revisited 09:59  Why Did My Show Stop Growing 12:13  You Never Know Who Is Listening 14:29  SPONSOR Podpage 16:37  Should I Create an LLC? 28:05  Glen The Geek IN MY STUDIO 36:16  Podcast Yearbook 43:08  Show Notes Summit 44:27  schoolofpodcasting.com/value Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

New Survey Sheds Light on Content Creator Monetization Efforts

Play Episode Listen Later Aug 9, 2021 43:19


Many entrepreneurs say they are unemployable, well Joe Pulizzi  (of Content Inc) has a new company called The Tilt (We're Turning Content Creators into Content Entrepreneurs) just published The unconventionals. It's a report based on 1400 Content Entrepreneurs and what it takes to build a successful content business. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage  Lessons From the Car When I was driving doing 75 mph in my Toyota Camry, if you're guest is using their built-in microphone I couldn't understand what they were saying. Also, just like a GPS that is constantly looking for more efficient ways to get you to your destination, your podcast operates the same way. As you listen to your audience, you can steer your show to success. It Turns Out People Are Listening... In attending an event where my audience is (Podcast Movement 2021), I ran into a few people who listen to my show. I ran into Peter Ferioli of the Music Podcast Network, Riki Rachtman from MTV's the Headbanger Ball (who now has his own podcasts). While it feeds your ego, you also have the opportunity to get instant feedback on your show. This is always amazing to get feedback, and you actually see that people are listening to you. Glenn The Geek HRN Tour Report Glenn is going on a five-week 3200-mile tour including 14 states, 12 meetups, 1 wedding, to meet his listeners. he is staying at listener farms and campgrounds.  Glenn is loving the Zoom Podtrak P4 and using four Samson Q2U microphones. He is recording into the P4 and also uses Hindenburg Journalist Follow Glenn on the Horses in the Morning Facebook Page or check out his Horse Radio Network Website. Question of the Month Can you achieve podcasting success without being a celebrity?  (Be sure to mention your show and website) Share your thoughts... I need your answer by 8/27/21 see www.schoolofpodcasting.com/question Mentioned In This Episode FULL PDF REPORT - The unconventionals Podpage Profit From Your Podcast Book (and Podcast) Zoom Podtrak P4 Samson Q2U microphones Podia Everything you need to sell courses, webinars, downloads, and memberships. Teachable - Create online courses and coaching services. Podcast Movement RocknPod Event Big Podcast Book the Music Podcast Network Riki Rachtman Tourpreneur Podcast Spybrary Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start  


What Makes This Podcast Great? Jordan Harbinger Edition

Play Episode Listen Later Aug 2, 2021 45:48

While you can learn from other people's mistakes, you can also learn from other's successes. Jordan Harbinger has been on the show multiple times. He first shared what was working for him back on episode 402 and he had left his career as a lawyer. He was uber transparent on episode 618 on starting his new show. When I heard episode 540 of the Jordan Harbinger Show, I had to reach out to Jordan and say how awesome it was. As I looked at the show/episode deeper (and his website) there are a ton of strategies to learn from.  SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage  Lessons Learned Jordan promotes what you missed, and let's you know what's coming. His opening tease made me want to hear more without "spoiling" the episode. His fluid transition of his guest left me (again) wanting to hear more.  Jordan has created starter packs to get new listeners to the best stuff quickly. Jordan does the work. He reads the book, watches the movie, etc. He does the research for his guest, and consequently asks the best questions that lead to great stories.  His guest had a great story AND could tell it. (Example, actors are skilled at reading other people's words and may not be a great interview).  He makes points by sharing insights into his life. He put his sponsors in the episode AND on his "Deals" page. This (probably) results in more sales, and makes it easy to share He explains WHY you should go to his website. He has blog posts that are long (to attract Google) and are very well written. These also have links to his episodes. HE can then mention this on his episodes which is another reason to check out the website. While his primary income is sponsors, he also has a page of all the books from his guests (which use affiliate links). Remember, pennies make dollars. You get to know him based on his entertainment recommendations. Findability vs Discoverability I wrote an article 5 Ways To Get Your Podcast Discovered some people took to Twitter to say I was wrong. One person was Tanner Cambell from Real Talk Podcasting. He explained how: Findability: How easy it is for someone to locate known data, information, or knowledge using search or browse? Example: Googling "Golf Podcast." Discoverability: How easy is it for someone to encounter information or knowledge that was not explicitly sought out? Example: Pandora suggesting songs based on your feedback. Amazon suggesting products. Netflix suggesting shows based on your feedback. After an uncomfortable discussion, I realize I was confusing the two. For me, my friends are my discoverability system. They know what I would enjoy and recommend podcasts for me to listen to that I may not have heard about. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Mentioned In This Episode Jordan Harbinger Website Jordan Harbinger Episode with Daryl Davis Daryl Davis Documentary Accidental Courtesy Klan-destine Relationships Book Podpage Dave's YouTube Video on Discoverability What Makes This Podcast Great: Marc Maron The War of Art Audiobook - Steven Pressfield Real Talk Podcasting Dave on Twitter Tourpreneur Spybrary Support This Show  

What Would You Miss If You Had to Stop Podcasting?

Play Episode Listen Later Jul 26, 2021 30:01

What would happen if some life event happened and you couldn't podcast anymore? What would you miss the most?  SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage  Mentioned In This Episode Kris and Kristine Show The White Collared Podcast Foster Care: An Unparalleled Journey The Pharmacists Voice What Was That Like? History of North America Marriage Advice From the Divorced Guy Logitech C920 Elgato Facecam Sone VZ-1 Elgato Key Lights No Agenda Show Podcasting 2.0 New Podcast Apps   Podcasting Can Bring You Out Of Your Shell Podcasting is great for introverts as you get to meet thousands of people without meeting thousands of people. You can then meet the like-minded people you attract, and eventually, get up enough nerve to meet people you have nothing in common with. You Don't Need to Buy Top-Notch Uber Expensive Gear If you wait to start your podcast until you can spend THOUSANDS on equipment, don't. You can start a solo podcast for less than a price of an xbox.  Start Today Question of the Month I need the answers by August 27th, 2021. The question is: Can you achieve podcasting success without being a celebrity?  I'd love to hear both yes and no answers (for the record my answer is yes, but feel free to change my mind. I'd love a good dialogue.  Go to www.schoolofpodcasting.com/question Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

What Amazing Tips You Can Learn From the Beatles and Kiss To Grow Your Podcast Like a Rock Star

Play Episode Listen Later Jul 19, 2021 37:20


The formula for many successful musicians is to take their influences and mix them into something new and unique. I recently watched a few documentaries, and as a musician, I'm a bit of a nerd when it comes to music history, especially around rock and roll, and today I've got some great stories that can help your podcast. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage  Rockstar Lessons From the Beatles and Kiss Start with your why Same but different Sharpen your axes Make your show hard to copy Sacrifices will be made Friendly competition is good Don't promote until your audience says its good Get people talking about you Money changes everything Don't be bored I think the item that really made me go "Whoa!" was the Beatles having the option to come to the US, and they postponed it until they had a hit. Likewise, Kiss walking out on a record deal as the music wasn't right. Podcast Rewind I've been interviewed on the following podcasts: Monetization Nation Talk about Talk Podcast Question of the Month What would you miss the most if you have to quit podcasting? I need your answer by 7/23/21 Go to www.schoolofpodcasting.com/question Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Mentioned In This Episode McCartney 3, 2, 1 on Hulu Kisstory on A & E Monetization Nation Talk about Talk Podcast Profit From Your Podcast Full show notes of 784  


Is Podcast Success Only For Celebrities?

Play Episode Listen Later Jul 12, 2021 43:18

"Is podcast success only for celebrities?" This is a question many podcasters ask themselves after they start their podcast and find out how much work it really takes to make it successful. Listeners don't care if you're an established celebrity or not. They want good content. Full episode description at  www.schoolofpodcasting.com/783 Ready to Get Into the Arena With a Podcast? I would love to help you get a professional-sounding, super targeted, extra-engaging podcast off the ground. Let me take my 16 years of podcasting experience to help you avoid the common pitfalls. Come work with me.  Enjoy the Podcast But Don't Need My Services? I've provided value, you can provide value here. SPONSOR: Podpage If you want a great-looking website for your podcast, quit trying to squeeze a podcast into a template for something that is not a podcast. Quit trying to learn Javascript. You get get a great-looking website for your podcast in 5 minutes. You can try it for free at www.schoolofpodcasting.com/trypodpage Mentioned In This Episode Podpage Learn Podpage (for free) Joe Rogan's first live stream Joe Rogan Interviews Adam Curry No Agenda Show, Mike Rowe - What Not How Episode Paris Hilton Podcast New Media Show Jerry Seinfeld Video Guitar Speak Podcast Join the School of Podcasting Book a Podcast Strategy Call Buy Me a Coffee Sign up for the Newsletter

Bob Staggenborg - Nature Guys

Play Episode Listen Later Jul 9, 2021 2:59

Wait, What? Why Did I Get This Feedback? Behind The Scenes of the School of Podcasting

Play Episode Listen Later Jul 5, 2021 40:24

Two Ways To Learn Things You can learn from your mistakes and do less of those. You can also look at anything that worked well and do more of that.  This week I talk about episode 780 with Adam Curry. I had more people connect with me to say, "Hey, I really liked that interviewed" and I started asking them WHY? What made it stick out? Today I share their answers.  SPONSOR: Podpage Podpage makes it super easy to make a website for your podcast without a giant amount of technical know-how. There is no need to cram a podcast into a theme made for a restaurant on Squarespace, a personal trainer on Wix, or the nightmares that are WordPress themes and plugin conflicts. Podpage is made based on podcaster feedback for podcasters!. You can try it for free at www.schoolofpodcasting.com/trypodpage Mentioned In This Episode Marc Maron Interviews Quentin Tarantino Podcasting 2.0 and the Podcast Index My Interview With Adam Curry Paul Colligan Glen the Geek Spark Christian Podcast Conference A Time For Horses Power of Podcasting Network (All of Dave's Podcasting Shows) Profit From Your Podcast (Dave's Book) Join The School of Podcasting Schedule a Podcast Strategy Meeting

ATTITUDE: Joe Saul-Sehy's Secret Weapon to Podcast Success

Play Episode Listen Later Jun 28, 2021 51:56

Today we hear part 2 of my conversation with Joe from Stacking Benjamins (Hear Part 1) comes back to talk about joining Westwood One, why he has a coach and his attitude towards making his show better.  SPONSOR: Podpage Have you tried Podpage? Podpage makes it super easy to make a website for your podcast. You don't need any technical knowledge. Just put in your RSS feed from your media host, and Podpage does the rest. You can try it for free for seven days - no credit card required. Go to www.schoolofpodcasting.com/trypodpage TOPICS: 00:00 Gordon the Guided Missile 03:00 Welcome to the Show QUESTION OF THE MONTH 04:38 Podcasting Pet Peeves 04:54 York from Poetic Earthlings 06:59 Seth - Geekville Radio 08:53 Dan - Based on a True Story IS YOUR PODCAST GOOD? 11:33 Most Haters Just Leave 14:41 Do You REALLY Want Advice? 16:01 Before You Buy Facebook Ads 16:44 How to Not Feel SALESY 18:30 SPONSOR: Podpage JOE'S AMAZING ATTITUDE 20:40 Joe From Stackingbenjamins.com 21:12 Why Did Joe Join a Network? 24:20 "Messing" with his content? 25:54 Why Does Someone Successful Need a Coach? 27:27 What Innovations Did You Do? 31:04 How Joe Inspires You To Listen to the Ads 32:31 Knowledge is Powerful When Acted Upon 34:26 Being Everywhere 35:54 Great Points: recap GET MORE OF JOE Stacking Benjamins Podcast Pre-order his book, "Stacked: Your Super-Serious Guide to Modern Money Management"  YOUR ATTITUDE 36:55 It Doesn't Have to Be Perfect 38:41 2 Quick Quotes JULY QUESTION OF THE MONTH 40:18 July Question of the Month If you had to stop podcasting (the reason doesn't matter) what would you miss the most? Answer at www.schoolofpodcasting.com/question INSIGHTS FROM SPARK CHRISTIAN PODCAST CONFERENCE 42:20 Example of Standing Out 47:35 In-Person Events ROCK 50:30 Coming Soon MENTIONED IN THIS EPISODE ( 781 ) The Importance of Mistakes (John Cleese) Podpage (learn Podpage for free) School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast Poetic Earthlings Geekville Radio Based on a True Story Author Media ( Thomas Umstattd Jr. ) Fantastical Truth Podcast (Zach Russell) Jordan Harbinger Asking Advice Episode Pre-order Joe's book, "Stacked: Your Super-Serious Guide to Modern Money Management"  Focus on the Family Spark Christian Podcast Conference Part 1 of My talk With Joe (About Reviews) The Chosen (Online Series - Interesting Crowdfunding) Tara-Leigh Cobble Author Media - Thomas Umstattdt Jr. Fantastical Truth - Zachary Russell

Preserving podcasting as a platform for free speech. Adam Curry and Podcasting 2.0

Play Episode Listen Later Jun 21, 2021 64:29

Today I am blessed to interview the man who helped invent podcasting. Many people know him from his time as a VJ on MTV but there is so much more to Adam than his leather jacket and golden locks of hair. Born in Va but moved to the Netherlands when he was 7. He built his first transistor radio when he was 15, and by 16 was a station announcer for a hospital. He later worked on Dutch Pirate Radio, and Radio Decibel in Amsterdam. He's also worked part-time in a computer store where he built his own modem. Yes, he was on MTV as a DJ from 1987-1994. Seeing the power of the Internet he started OnRamp which turned into Think New Ideas. 1996 Adam Curry served as CTO of Think New Ideas. He built websites for Budweiser, bud light, and put together the first Live Stream of the Grammys. (the sponsor was one of the first digital cameras). Podshow (a podcast network, later renamed Mevio) was launched 2004 to 2014. It focused on selling ads for a cast of podcasters. In 2005  hosted a show on Sirius Satelite Radio that spotlighted podcasts. In 2007 he launched the No Agenda Show with John C Divorak which uses the value for value model. He's part pirate, part broadcaster, part nerd, and part businessman, he's the Podfather, and today we are talking podcasting 2.0 SPONSOR: Podpage If you are a person who understands that having a website for your podcast is important but doesn't have a clue how to build one. You hate WordPress, and found Squarespace confusing, you can build a beautiful podcast website in five minutes (just enter your RSS feed and Podpage does the rest). See www.schoolofpodcasting.com/trypodpage Topics Covered With Adam: The problem with podcasting networks ( 7:20) The history of the No Agenda Show (14:50) What is Podcasting 2.0 and how to get started (27:05) Mentioned in This Episode www.noagendashow.com www.podcastindex.org www.coinbase.com  Strike Bitcoin Wallet James Cridland Article Join the School of Podcasting Avoid sounding unprofessional Learn how to connect with your audience Get your show listed in Apple, Spotify, Google and More Go to www.schoolofpodcasting.com/start

Have I Underestimated the Power of Apple Podcast Reviews?

Play Episode Listen Later Jun 14, 2021 41:09

Today I am joined by Joe Saul-Sehy from Stacking Benjamins (which was recently added to the Westwood One Network). Joe recently took a class lead by Sinan Aral (author of the book The Hype Machine) and while it's been proven over and over that Apple ratings and Reviews do not help you in the apple podcast charts, but how much influence do ratings have for those looking for new podcasts? Sponsor: Podpage If you're not a technical person, and you're looking for a "Set it and forget it" solution to your podcast's website, look no further than Podpage. You can create a beautiful website in five minutes. I use podpage on the Podcast Rodeo Show, Podcast Review Show, Ask the Podcast Coach, and others. It is being built based on the Feedback of 1000 podcasters in their Facebook group. You can try it for free at www.schoolofpodcasting.com/trypodpage Check out this video to see how easy it is to setup your show. Mentioned In This Episode: Stacking Benjamins The Hype Machine Book Podpage Learn Podpage Free Course Leave a 5 Star Review For the School of Podcasting Take this quick three-question survey about Podcast Reviews Google Trends Jacobs Media My Podcast Reviews Join the School of Podcasting Topics: 05:26 The Importance of Reviews (outside of Apple charts) 12:35 Follow Trends ( see Google Trends ) 15:48 A Faster Way To Create Audiograms 16:38 Managing a Community (want a Facebook Alternative? Check out the Circle Platform) 20:26 SPONSOR:schoolofpodcasting.com/trypodpage 22:09 Give Your Listeners What They Want 25:13 78% of Podcast Discovery is Word of Mouth according to Jacobs Media 29:49 Looking at My Reviews via My Podcast Reviews ( 4 months free on your first yearly subscription ) 31:29 Another Strategy to Battle 1 Star Reviews 33:16 Have I Frightened You From Pressing Record? 34:05 Getting Out Of Our Own Way 37:14 You WILL Get a One Star Review 38:32 Getting Reviews Outside of Apple 39:45 Thanks To My Team 40:31 Bloopers

Behind the Scenes of Podcast Movement Nashville

Play Episode Listen Later Jun 7, 2021 41:51

Podcast Movement Nashville is one of the Podcast Industries' first in-person events. While I'm excited to get in my car and make my way to Nashville, there are those who are nervous about being in crowds, while others have not been cleared to travel. I ask Co-founder Dan Franks how he weathered the storm of 2020, and what he's doing to address the needs of his conference attendees in 2021.  Check out PodcastMovement.com for more information SPONSOR: Podpage.com Automatically create a beautiful, listener-friendly podcast site from your RSS feed. Customize the design to create a professional look you'll be proud of in a few clicks. No coding or technical knowledge necessary. You can build a beautiful podcast website in five minutes! Check out www.podpage.com  FREE COURSE: Check out www.schoolofpodcasting.com/learnpodpage to learn the ins and outs of Podpage. Full Show Notes at www.schoolofpodcasting.com/778 Mentioned In This Episode Podcast Movement Podpage.com Learn Podpage - Free Course John Lee Dumas Interview Kate Erickson Interview Sendfox Mailerlite Danny Elfman on Marc Maron David Lee Roth on Joe Rogan Question of the Month Tarzan Economics (free book on Audible) Wix Video Join the School of Podcasting Ready To Start Your Podcast? Get instance access to tutorials, private coaching, and a Facebook group filled with brilliant podcasting minds. You don't have to worry about sounding stupid, spending too much on equipment, or wonder how to get into Apple, Spotify, etc.  www.schoolofpodcasting.com/join

Editing Your Podcast Interview For Content

Play Episode Listen Later May 31, 2021 34:05

How do you decide if something should stay in your podcast episode? For when I listen to the question I asked, I look for: 1. When did their response start to actually answer the question I asked.  2. Is it a good answer? Does it deliver value? Today I play some clips of Sean Evans from Hot Ones being interviews by Drew Barrymore the actress turned talk show host.  SPONSOR: SCHOOL OF PODCASTING Get the best equipment for your budget Sound professional Learn what your audience wants Network with brilliant podcast minds Private Group Coaching Priority Email Support 30 Day Money-back Guarantee Go to www.schoolofpodcasting.com/join Avoid the Been There Done That The guest provides an answer and you have a similar situation that will answer for the second time your question. Was the answer from the guest so unclear that you need to repeat what is essentially the same point? If not, remove your story. The interview is about the guest (not you).  Avoid the Back Story Sometimes we provide some back story so the guest understands the motivation behind the question. Many times the audience doesn't need to hear the back story. You can edit it out and just leave the part  Don't Forget to Ask a Question? I find it off that Drew Barrymore often does not ask a question. She says nice things about the guest and just stops.  June 2021 Question(s) of the Month 1. What would the ultimate podcast community look like to you? (This will remain between you and me). 2. What are your top pet peaves? (this will be public) Don't forget to provide: The name of your show/ The website. A brief description Go to www.schoolofpodcasting.com/question by 6/25/2021 Need Help With Your Editing? Check out Affordable Audio Editing Where I Will Be Spark Christian Podcast Conference June 22-24 2021Grapevine, TX Podcast Movement Nashville Aug 306 20201 Thanks for sharing this show with a friend Mentioned In This Episode Join the School of Podcasting Steve Carter Easy Stress Cures and EFT Tapping Junction Drew Barrymore Interviews Sean Evans Last Week Tonight on Paid Placement (with their Fake Product) Episodes 776 Nobody Gets On a Bus Without Knowing Where It's Going – Your Podcast's Intro Episode 771 Podcasting Can Give Your Audience Something They Are Dying To Hear: The Truth Question of the Month

Nobody Gets On a Bus Without Knowing Where It's Going - Your Podcast's Intro

Play Episode Listen Later May 24, 2021 39:49

My Co-host of the Podcast Review Show Eric K Johnson has a saying, "Nobody Gets on a Bus Without Knowing Where It's Going." Today we talk about how it is 100% up to you on how you start your episodes. I also talk about insights from reading the book, "The Creator’s Compass" which talks about three different levels of presenting content.  Sponsor: School of Podcasting Get your podcast off the ground, sounding professional, without spending money on equipment you don't need by using the step-by-step tutorials, the private Facebook Group (filled with brilliant podcast minds) and live group coaching. There is a 30-day money-back guarantee when you go to www.schoolofpodcasting.com/join The Generic Show Introduction Welcome to (show name) where we (what you do) so that you can (benefit of listening) our website is (website address). Then introduce the episode, and if you can explain why people should listen to you, throw that in as well.  Smooth Transactions Don't Happen By Accident When I do the Podcast Review Show with Erik K Johnson so we both can see the points each person wants to make. If needed we loft up a "softball" comment so the person can make their point. Consequently, when I see we have hit all the bullet points I don't have to ask, "Are you ready to move on."  James and Sam on Podland do a great job of organizing the many topics they cover into stories that easily transition from one to the next. They transition into interviews by providing just the information that resonates with the listener (do we really need their whole LinkedIn bio? No!) and consequently when the show is over I find myself asking, "Already?" It just flows nicely. This doesn't happen by accident. When you have multiple segments take some time to think about how you are going to transition from one to the other. If you don't do this, it's not the end of the world, but it is often the little things that separate good from great. It's the little things that other people don't take the time to do that can really set you apart.  I actually use transition music (SHORT music) to signal my audience that we're moving to a new topic. The bottom line is it is YOUR SHOW and you can do WHATEVER you want. Don't let this stop you from creating your show because it's not "perfect."When in doubt ask someone (not related to you) for feedback and/or do what feels right to you.  Three Levels of Content I read the ebook The Creator's Compass from Jay Acunzo and I loved it. It really made me think, and it's pretty creative. Here is one thing that made me go, "Oh yeah, that is better." Level 1 Content You have some gold. (You drop facts in their lap) Level 2: What Could Happen Here’s some gold. You have some now. And because you have some now, you can do all kinds of things: create some jewelry to feel beautiful or make someone else feel beautiful, etc Level 3: Your Opinion When you say the phrase, "I think" you take all the information, all the pros and cons and insights you have, and put them into an opinion.  Everyone will have their own opinion and that makes your show different than anyone else's sow.  Coming Soon: Dissecting Hot Ones on YouTube Hot Ones is an amazing show, with AMAZING questions.  Mentioned In This Episode Podcast Review Show  School of Podcasting  Podnews Podland The Creator's Compass from Jay Acunzo Uncomfortable Conversations with a Black Man Kindle and Audible

How to Make Key Decisions For Your Podcast

Play Episode Listen Later May 17, 2021 36:24

There are times when we are either planning your podcast, launching it, or you're just trying to get a larger audience. I see people in groups, websites, and meetups where they are stuck in the decision-making process. Today we are going to walk through the basic steps, and look at where and why people get stuck.   Because of My Podcast: Clay Groves is Now the Host of the Morning Radio Show and a Program Director Clay is the man behind the Fish Nerds podcast and because of his podcast he was first selected to be the man behind the scenes who does the editing, some voice-over at a station. That lead to him filling in on the weekends which lead to him NOW being the Morning Radio Show host AND Program Director. HOW COOL?  Check out Clay at www.fishnerds.com  The Basics of Making a Decision In doing some research and reading a bunch of articles you can boil decision-making down to about 5-10 steps. These are: Step 1: Identify your goal Step 2: Gather information for weighing your options Step 3: Consider the Consequences Step 4. Make the Decision Step 5. Evaluation the decision Full episodes notes at www.schoolofpodcasting.com/775 Mistakes People Make When Making A Decisions Zero Research There are some shows that have done zero research and end up naming their show the same as MANY other shows (search for outside the box in your favorite app).  Lack of Qualified Advice Not having an expert or someone who has done what you're doing. My ex-wife was a nurse and when I was given the decision of "How do you want your Dad to die, slow or fast?" She asked for a surgical consult. I didn't even know what a surgical consult was, but we did one and it added about five more years to my Dad's life.  Paralysis By Analysis There is a Ted Talk by Sheena Lyengar who is a blind psycho economist who specializing in decision making They had 348 different kinds of jam. We set up a little tasting booth right near the entrance of the store. We there put out six different flavors of jam or 24 different flavors of jam, and we looked at two things: First, in which case were people more likely to stop, sample some jam? More people stopped when there were 24, about 60 percent, than when there were six, about 40 percent. The next thing we looked at is in which case were people more likely to buy a jar of jam. Now we see the opposite effect. Of the people who stopped when there were 24, only three percent of them actually bought a jar of jam. Of the people who stopped when there were six, well now we saw that 30 percent of them actually bought a jar of jam. So when you do some research and bounce it off someone who you feel provides trustworthy advice, you're ready to move to on to looking at the consequences. Fear of Consequences You think there is an A U D I E N C E listening when you first start (there isn't). Then a few months later you have fear because people ARE listening. Remember no one will punch you in the face. You can change things later. TOPICS: 00:00 Decisions, Decisions, Decisions 01:13 Welcome to the Show 01:55 Clay Groves is Now the Morning Guy 05:03 Basic Steps of Making Decisions 09:00 Hobby Shows Have Easier Decisions 09:33 Hobby Shows Might Have Easier Decisions 10:17 The Perfect Podcast 11:03 Paralysis By Analysis 13:21 Facebook Groups May Be More Confusing than Helpful 14:17 What Will You NOT Do? 16:23 Emotional Decisions 17:12 Emotional Pressure 18:14 Apps to Help With Decisions 19:12 There Will Be Bad Decisions 21:03 Join The School of Podcasting 22:31 Dave Uses This Process In Real Life 31:35 Thanks to All My Well Wishers 35:36 Bloopers Mentioned In This Episode School of Podcasting Affordable Audio Editing Episode 774 Will You trust Your Baby With Apple? Podia Education and Marketing Platform Teachable Online Course Management Tool PodPage Lean Podpage For Free Loom Video Tool Circle Community Tool Follow me on Apple or Android text " sop " to 31996 Start Your Podcast When you join the school of podcast you can forget about sounding stupid, unprofessional, or spending money on gear you don't need. You get access to step-by-step tutorials, live group coaching, time-shifted one-on-one coaching (via video), and a private Facebook group filled with brilliant podcasting minds.  Go to www.schoolofpodcasting.com/join

Will You Trust Your Baby With Apple?

Play Episode Listen Later May 10, 2021 38:49

Today I explain the continuing issues with Apple (and Google, and Spotify). Your podcast is like a baby. It needs never-ending attention and if there is an issue you need it solved NOW.  I judge a company on how things are handled when they make a mistake (cause we are all human). To have a problem that is ongoing for weeks, I find it hard to believe. I get that podcasting is barely a revenue generator for Apple (as in almost none), but you have to realize that in the same way that the actions of a child reflect on the parents, the actions of an app (AND YOUR BRAND) are a reflection of the app you told people to use to listen to your show.  Bottom line: It's going to take long (for now) for new episodes to appear in Apple. Apple is not displaying links properly. There is currently (May 2021) a bug where duplicate numbers are appearing (I do see where an update is waiting to be installed - fingers crossed). To see any episode numbers you need to follow.  Apple (or Google, Spotify etc) don't put out any public notices. Communication is the lubrication of any relationship. It makes you feel very small and insignificant. That feeling does not make me want to use your subscription service.  Who is going to answer any of the customer tickets when someone can't access their subscription? or loses their password? etc. I don't want them treating my customers the way they've treated me. They owe me an apology.  How Do I Know If I Have An Issue?  You can use a tool like inoreader.com or feedly.com and input your feed. You should be able to see if your latest episode is there. If the episode is in the reader, but not the podcast app, the app just needs to catch up. See video Ready To Start Your Podcast? Go to www.schoolofpodcasting.com/join Mentioned in This Episode Podcast Index Blubrry Directory Last Pass Password Tool Podfriend App Overcast App Other new podcast 2.0 Apps How to earn Bitcoin from your podcast Podcasting 2.0 Podcast

How to Find and Choose a Co-host for Your Podcast

Play Episode Listen Later May 3, 2021 37:38

I reached out to you and asked how you found your co-host and you were nice enough to reply.  SPONSOR: School of Podcasting Audio Editing If you're stressed out about your podcast, and you're spending too much time, check out the School of Podcasting Editing service. We have different variations to meet your budget. Go to www.schoolofpodcasting.com/edit Tips in Choosing a Co-Host for Your Podcast You want someone who has the same commitment (and support).  You want someone who loves your topic, but might approach it from a different angle. You don't need a clone of you. We already have one of you.  Make sure you all understand how things are divided up and workaround: Money coming in Podcast production Podcast Promotion Who is paying for what (money going out) How do you get fired or quit? What schedule is the show going to use (record some test shows to determine this) Finding a Co-host Today we hear how some people: Ask other podcasters they knew Ask family members Asked bloggers Asked their audience You might consider starting your show as a solo artist which makes it easier to ask someone to join something that exists than something that is just an idea in your head. see www.schoolofpodcasting.com/join Thanks To The Contributors: Wayne Henderson from the Packers Fan Podcast ( https://packersfanpodcast.com/ and www.mediavoiceovers.com) Andrés Brenes from Colmillo Roquero colmilloroquero.com ( a Spanish podcast about Heavy Metal) Brent Bergherm from Lattitude Photography Podcast - https://latitudephotographypodcast.com/ Fred Castaneda from Podcast Reporter ( www.podcastreporter.com and www.strugglingbiz.com and http://2030podcast.com/) Roben Harris from Destinations Connections ( www.destinationconnections.com ) Matt Rafferty - The Author Inside You (www.theauthorinsideyou.com ) Josh Rivers 24 Faithful www.24faithful.com Craig Wealand from Ingles Podcast.com ( inglespodcast.com ) Mentioned In This Show Podcast Editing Podcast Review Show Text " sop " to 31996 Join the School of Podcasting www.schoolofpodcasting.com/join    

Who Will Win the Battle of Paid Podcast Subscriptions?

Play Episode Listen Later Apr 26, 2021 38:40

Apple Is Launching Subscriptions Here is what we know: In the US, it's $19.99 a year to participate Your show is only available in the Apple podcast app but it's not exclusive. You can set your monthly and yearly subscription price, and signing up will be super easy. You can offer a free trial along with a freemium model (some free episodes and some paid). The first year a person subscribes Apple takes 30% of the revenue from that listener, the second year of their subscription they take 15. Apple will host your files and choose the output format. Stats on your downloads for the subscribers will come from Apple. When you sign up for a "regular" podcast you need to choose the one with an RSS feed. Apple is having MAJOR difficulties this week and as I write this my dashboard has been reading "We're setting up your account. This could take a few hours. When we're finished, you can start adding new shows" since 4/21 (it's 4/25 as I write this). If you're on Anchor and you let Anchor submit your show, you will need to get your show under your Apple ID. Check out Apple's site The Math of Subscriptions Let's look at a podcast that is getting 150 downloads on every episode (after 30 days).  If you have 150 downloads per episode. The typical percentage of people who will take action is 3%. This would mean 4.5 people which I will round up to 5. If you charge $5/month that is $25 (Five people at $5/month). Apple is going to take 30% ($7.50) and leave you with $17.50 With this in mind when you start thinking of bonus content, and the effort it takes, you need to ask yourself is this worth $17.50. In the same scenario your take-home pay is: Glow.fm: $23.93 Supercast: $23.64 Patreon (8%): $22.88 Apple: $17.47 Is It Worth It? All the extra work, how long is it going to take? You need to answer that question. If you spend four hours a month creating additional content, you want to take that $17.50 per month you are making from subscribers and divide by four hours to get $4.38per hour. Is missing time with your family, your sanity, your health, with it? What We Don't Know About Apple Subscriptions Are they going to release Apple podcasts on Android? This seems like something they should be doing. Is it $20 per year (US) or $20 per year per country? IMHO, this is $20/year (US) for all countries. When I started to sign up last night Apple wanted to charge me $20 My Podcast Reviews Adds Follow Pages On episode 709 Interviewed Daniel J Lewis from My Podcast Reviews (which is ONE place to get ALL of your reviews in ONE place from ALL Countries). Now they have added an easy way to get people to subscribe/follow your podcast (which really is something you want them to d0. You can see it live in action at www.schoolofpodcasting.com/follow For more information check out My Podcast Reviews (aff link) Podpage Has Added Multiple Updates I interviewed Brenden from Podpage.com on episode 728. That was after Podpage first launched. If you need more than your "built in" website from your media host, but don't need all the complexity from something like WordPress, Podpage is for you. They've added features such as: Free voicemail Episode signatures (default text that is placed at the bottom of every episode A place for transcripts Multiple templates, more color options, and eCommerce Better search (which s great as WordPress search is awful) Email list building tool Check out my free course at www.schoolofpodcasting.com/learnpodpage Tidycal Adds Zoom Integration If you need a tool to help schedule guests or consulting clients, Tidycal allows you to create free (or paid) appointments and now it automatically creates a zoom meeting. It also integrates with Paypal, and Google Calendar. Currently, you can purchase LIFETIME access to the tool for $20 (no monthly fees).  Check out Tidycal Get Your Podcast Audited By Two Consultants Want some honest feedback on your show? Check out the Podcast Review Show where I and 30 years radio veteran Erik K Johnson go over your show, your website, and your goals to help you do more of what is working, and tweak anything that is not. Check it out at Podcastreviewshow.com/reviewme Ready To Start Your Podcast? Join the School of Podcasting and get access to: Step by step tutorials Live group coaching Private Facebook Group Priority Email Support. Go to www.schoolofpodcasting.com/join

Podcasting Can Give Your Audience Something They Are Dying To Hear: The Truth

Play Episode Listen Later Apr 19, 2021 40:54

Currently, I think civilization has a serious problem. We are losing the ability to identify the truth. I'm not talking religion, or anything philosophical. I'm talking about doing research, looking at the evidence, and reporting what we find. Today I use the clip of then Donald Trump's "Very Fine People" press conference. That remark came at 01:07 but the 2-minute mark had him saying, "I'm not talking about the neo Nazi's or the white nationalists because they should be condemned totally." Because of hi"s "Very Fine People" clip, Joe Biden said he HAD to run for President.  Please note I'm not either pro or against Trump. I liked his stance on China but saw MANY stupid things come out of his mouth. This is not about politics. It's about the media not focusing on delivering the truth, but more interesting in obtaining high ratings.  Mentioned In This Episode Very Fine People - video Profit From Your Podcast - Book Charles Barkley Speaks Some Truth   With a Podcast You Can't Be Cancelled While you can be removed off of platforms, as long as you have an RSS feed, people can subscribe/follow your show. It may take them a couple of extra steps to do it manually but you're not "off the air." In some cases being edited is just great exposure. People want to hear what the big deal was that you were censored.    QUESTION OF THE MONTH If you have a co-host, I'd love to hear how you found/chose your co-host. Go to www.schoolofpodcasting.com/question Be sure to mention your show, your website, and a little bit about your podcast. Ready to Start Your Podcast? The School of Podcasting is dedicated to teaching you the right way to launch, grow and produce your podcast so that you sound great. Membership includes step-by-step videos that will walk you through planning podcasts, launching them on Apple and other top directories, growing listenership and getting more listeners coming back for more episodes. The live coaching sessions are available via zoom -with a group coaching session every month during a call with other members who are also producing professional content. You have access to me via email as well as mentoring in our private Facebook community filled with brilliant minds such as yourself.  See www.schoolofpodcasting.com/join  

Impacting People From Your Bedroom: Collin From Pet Sitter Confidential

Play Episode Listen Later Apr 12, 2021 33:22

Billie Eilish (super famous singer - especially to young teenage girls - records her music with her brother in their bedroom. She currently has 44 million followers on Spotify and 81 million followers on Instagram. She earned 25 million from Apple for the movie and her net worth is reportedly 53 million. Not too bad for two people who are having fun recording things in their bedroom. Pet Sitter Confidential Today I talk with Collin who along with his wife produce the Pet Sitter Confidential podcast. They are truly impacting their audience, and due to their uber-niche topic, it is enabling them to get sponsors (Without 20,000 downloads per episode).  SPONSOR: The School of Podcasting Podcasting can feel lonely at times and that's why I created the School of Podcasting - to give you a place where like-minded podcasters can support, guide, challenge & grow. You'll have access to all the step-by-step tutorials so that you know how to launch your podcast without wasting money on equipment or trying to guess what to do when it comes to planning. You get live group coaching, a network Facebook group, and priority email support so that you never go into this alone - learn from me and fellow podcasters. Go to www.schoolofpodcasting.com/join TOPICS COVERED 04:57 Topics on Your Show? 05:33 Who is it For? 05:59 Their Niche Lead to A Sponsor 07:16 Pricing Your Ad Spot 08:27 The Lifetime Value of a Customer 14:32 Building Their Community 15:49 Sponsor Renewal 16:59 Patreon Thoughts 19:18 Did you think anyone would listen? 22:08 Who Are You? 23:24 How to Balance Life? 24:27 The importance Having a Buffer I loved that some of his best guests aren't people with huge followings. Also, when someone is filling up notepads with information from your show, you KNOW you are delivering value.  Collin has multiple streams of income. He has the sponsorship along with a Patreon account.  Find their show at https://www.petsitterconfessional.com/ QUESTION OF THE MONTH If you have a co-host, I'd love to hear how you found/chose your co-host. Go to www.schoolofpodcasting.com/question Be sure to mention your show, your website, and a little bit about your podcast. 

Where Will Your Podcast Take You in Five Years?

Play Episode Listen Later Apr 5, 2021 34:38

So many times we identify ourselves not by our values or beliefs but by what we DO. I'm a cashier, or I work in accounts payable, the warehouse. That may be what you DO, but it may not be who you are. Podcasting allows you to reinvent who you are. To be your true self. Today we talk with Scot McCarthy of the Moving Forward Leadership Podcast. Scott joined the military when he was 18 and will be retiring soon, so he is using podcasting to reinvent himself and help establish himself in the space of leadership.  I love that Scott knows it's not easy to start a business and that why I brought him on. You need to dig the well BEFORE your thirsty. Scott doesn't have a month-week plan, he has a five YEAR plan. He constantly researching to work smarter, to better understand his audience (through Facebook groups), and hiring people for those things he needs help with. He's not talking into a phone set on speaker and looking for money to fall from heaven. Can I Play Music in My Podcast? When it comes to legal questions in the entertainment space there is one (and only one name) and that is Gordon Firemark Gordon helps answer that question along with a new spin on that question. What if they perform the song live on my podcast (or for those older DJ's they did on your show) can I play that recording (it's a different recording than the one on the record).  What about fair use? Keep in mind that fair use is the defense you use when you go to court. Check out Gordon's book, The Podcast, Blog & New Media Producer's Legal Survival Guide: An essential resource for content creators For more information check out Gordon at thepodcastlawyer.com Do We Need Your Guests Backstory? Nobody asked about the Lone Ranger until after he saved the day. Read my full article on Medium How Did You Find Your Co-Host? This is the question of the month (due by April 23rd, 2021). Record your answer (and be sure to mention your podcast and website) on how you found your co-host. Go to schoolofpodcasting.com/question Ready To Start Your Podcast?  The School of Podcasting is the best place for anyone looking to learn how to make podcasts. We have step-by-step tutorials, live group coaching, and a private Facebook group for networking. Join today with our 30-day money-back guarantee! You'll be able to create your own show in no time at all. Our team of experts will teach you everything from A-Z so that you can get started on your first episode right away. And if it's not for you, we offer a 100% money-back guarantee on your membership fee! It doesn't matter what skill level or experience you have - we've got something for everyone here at The School of Podcasting! Sign up now and start making great content today! This is episode 769 of the School of Podcasting. You can subscribe/follow the show at schoolofpodcasting.com/follow  or just text  " sop " to 31996

I Wish I Had Known This When I Started Podcasting

Play Episode Listen Later Mar 29, 2021 44:18

It's the last week of the month which means, "Question of the Month" where YOU get to be on the show. This month's question is "What do you wish you had known when you started your podcast." SPONSOR: The School of Podcasting Learn to plan, launch, grow, and monetize your show. You'll sound great, organized, and create GREAT content. Take advantage of our step-by-step tutorials, live group coaching, and private Facebook group filled with brilliant podcasting minds.  www.schoolofpodcasting.com/join Because of My Podcast: Fred Castaneda The No Agenda streaming service found Fred's show the 2030 Podcast and added it to their schedule.  What I Wish I Had Known 04:31 Steve Stewart: Audacity At Zero Crossing 07:13 Kurt from Expats in Austin: The Importance of Editors 08:21 James from Bros and blokes - The Amount of Time 09:21 Kim Newlove from the Pharmacists Voice - Fitting Podcasting Into Life 11:18 Jill Keep the Flame Alive - It Takes a LOT of Time 12:06 Paul from Improve and Have Fun: Episode Length 13:30 York from Poetic Earthlings: The Evil of Comparison 15:11 Bill from Bill Watches Movies: Stats Are Useless 17:32 Paul from Improve and Have Fun:: Do Whatever You Want 18:47 Carrie from Hope for Anxiety and ODC It is EASY to Get Guests 20:11 Craig from Inglespodcast - Cohosts Makes Things Better 21:00 Arnie Sports History Network - More Networking 22:49 Kim from Bee Keeping Today - Reaching Your Target Audience is Hard 23:20 Seth Geekville Radio - Plugins For WordPress 25:30 Anthony from Route 66 - Post vs Pages 26:16 Join the School of Podcasting 27:14 Kris from the Kris and Kristine Show - How Podcasts Work 29:19 Joe the Morning Meditation- Writing Good Titles 30:22 Jeff the Podcast Pizza Show - The Power of the Niche 32:10 Glenn from Horse Radio Network - Started Side Hustles 32:58 Dave (me) - Do ONE GOOD Podcast 34:29 Kim from Toastmasters 101 Impostor Syndrome 35:25 Pashup from the Warrior One - Be Yourself 36:13 Next Months Question: Finding Co-Hosts 37:53 Fixing a Mistake 43:17 Bloopers Mentioned In This Episode Podcast Engineering Academy Smart Money Mommas

The Riches are in the Niches With Harry Duran

Play Episode Listen Later Mar 22, 2021 30:12

Quick Notes: Apple Update: Apple is changing the wording in their app from "Subscribe" to "Follow" so stop telling your audience to subscribe (and if you do, mention that it's free) and instead tell them to follow you. The new version of the app will be out in a few weeks. I was listening to the Sounds Profitable podcast and heard where my friend Harry Duran from Podcast Junkies, and Fullcast, hard obtained a sponsor for a show that had not been published. I had to hear how he did it. Question of the Month Deadline is This Friday What one thing do you wish you knew when you started your podcast? You can leave your answer at www.schoolofpodcasting.com/question (be sure to mention your show and your website slowly).  Win Rewards for Sharing the Show Speaking of followers/subscribers if you share the show you can win rewards when your friends subscribe/follow. See  www.schoolofpodcasting.com/share Full show notes at www.schoolofpodcasting.com/767 For More Information on Harry Duran Check out his "Done for you" podcast agency at www.fullcast.co Check out the Vertical Farming Podcast Check out Podcast Jukies Podcast Twitter: @verticalfarmpod Mentioned In This Episode Join the School of Podcasting and get access to step-by-step tutorials, live group coaching, and an awesome private Facebook group for networking and brainstorming.  See www.schoolofpodcasting.com/join Sam Kinison's "Move to where the food is."  Harry Durran on Treating His Guests Like an Opportunity Instead of Transactions Dave Jackson on Podcast Junkies: 018 Dave Jackson | The Importance Of Providing Your Own Unique Voice Question of the month: www.schoolofpodcasting.com/question  Share The Show www.schoolofpodcasting.com/show Check out Fullcast Harry's "Done for you" podcast agency at www.fullcast.co Check out the Vertical Farming Podcast Check out Podcast Jukies Podcast Like the show? Buy Me a Coffee

How to Get Booked on Podcasts: Figuring out Who and How to Pitch with Kristin Molenaar

Play Episode Listen Later Mar 15, 2021 50:54

Who is Kristin Molenaar? Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. She's the CEO of YesBoss, an agency that helps 2b2 entrepreneurs increase their visibility and credibility through profitable podcast guest features. Kristin Molenaar's Tips For Getting Booked on Podcasts There are almost 2 million podcasts. Where do you begin? Find someone in your niche, and use a tool like Podchaser, Podsearch, Google, or any podcast app and search for their interviews. This may lead you to podcasts that would also be interested in interviewing you.  Kristin likes to pitch a show with the question, "Are you open to being pitched." Another strategy is looking for hashtags.  When looking for a show to appear on, look further than the interview. Kristin looks for someone that can be a partner, and develop a long-term strategy.  Sending a "look how great I am" email is not a good strategy. The True Power of Podcasting One of the biggest complaints I hear from people that have been a guest on podcasts is "it has never produced any results for me." They will say, "I've been invited to be a guest on people's podcast. I showed up and I talked about what I knew and it didn't go anywhere. I didn't get any traffic or business from it. It felt like a waste of my time." This is what Kristin says that people need to remember when they're becoming a podcast guest. The biggest benefit you're going to get out of podcast guesting is the relationship with the podcast host. I think that there are a lot of false hopes or false narratives around what I'm calling one-hit wonders. I think people think, "If I go after the biggest podcast that I possibly can, it's going to change my business. Here's the thing about being a podcast guest just like every other marketing strategy, just like every other networking strategy, it snowballs on itself. But you have to treat people, like people. Your job as a podcast guest is to show up and be in service to the objective of the podcast host. You need to show the podcast host, "Hey, I appreciate you allowing me to show up in your space.  I am here to really provide as much benefit as I can to you. I want this to last beyond a recording." When people come in without that mentality. I think that the benefits are just severely limited. Being a podcast guest has tons and tons of benefits. But you're just missing out if you're not looking at this as an opportunity to meet really incredible people who are connected to other really incredible people and building a business that you can have fun together. That's what I love about podcasting and I wish more people came into it with that frame of mind because I think out of that we would get better pitches. We would get better research. We would get better conversations. We would get better results on the back end.    Want More Tips On Getting Being a Guest and Booking Guests? See this episode The Ultimate Guide to Hosting and Guesting Podcast Interviews   Podcast Rewind: The Show Business Show I appeared on episode 2 of the Show Business Show with Billy and Simon for a marathon session on my book Profit from Your Podcast Need Help With Your Podcast? Join the School of Podcasting? Are you afraid of sounding bad (or stupid)? Worried about buying a bunch of stuff you don't need? Feeling overwhelmed swimming in a sea of jargon?  Join the School of Podcasting and get access to: Step by step tutorials Live group coaching Private Facebook group filled with  Join worry-free with my 30-day money-back Guarantee  Go to www.schoolofpodcasting.com/join

Creating a Personal Podcast Brand That Resonates with Your Audience

Play Episode Listen Later Mar 8, 2021 49:29

You might be thinking, "I'm not a business, what do I care about branding? Well, if you have one download, congratulations you are a brand. Today I talk with Dr. Andrea Wojnicki from the Talk About Talk Podcast about developing and implementing your personal brand (and how it can help grow your audience) Sponsor: The School of Podcasting Join the School of Podcasting and never worry about sounding bad, spending too much money on gear, and being all alone to be frustrated and angry. When you join the School of Podcasting you get: Step by step tutorials A Private Networking Group Live group coaching Priority email support Join today worry-free with my 30-day money-back guarantee.  www.schoolofpodcasting.com/join What is a Personal Brand? Your personal brand is your identity or your reputation. A definition that Dr. Andrea loves is, “Your personal brand is what others think and say about you when you're not in the room.” Click Here to get the workbook to walk you through the exercises discussed in today's episode. Step 1: What differentiates you? Step 2: Email 10 People Step 3: Take a Personality Test Where Your Brand Appears in Your Podcast Your podcast brand includes:● What people read (show notes). Your emails (and have ONE thing in your email signature). ● What people hear (your episodes, and the quality of audio). ● What people see (artwork). Come up with a color scheme (for example two colors) and two fonts that you use consistently and it will build your brand How This All Works: Identifying your strengths, and a personal positive message that has deep personal meaning to you, delivered in a unique way allows you to BE YOU. It will come naturally. Leaning on your strengths can help reduce burnout as you’re not doing things that don’t come naturally. It can clear up situations by identifying what you can and can’t do. When you identify the verbiage you want to use, and how you want to appear and deliver your message, you provide your audience with the tools to tell their friends. If their friends ask, “What podcasts are you listening to, they can easily explain what your show is about, who it’s for, and what the benefit it. They also can explain the motivation of the show. Connect with Dr. Andrea Wojnicki Podcast: Check out the Communicate with CONFIDENCE – The 4Ps: Practice, Proverb, Pep talk, and Pirate episode Website: www.talkabouttalk.com Newsletter with Free Tips LinkedIn Facebook Group Coaching & Courses Online Corporate Training

You're Too Close to Be Your Own Coach

Play Episode Listen Later Feb 22, 2021 36:40


We've All Pushed Through Awkward Moments of Being Vulnerable Do you remember your first real kiss? I was with my first girlfriend. I was probably 14? I was scared to death. There was no internet, and for me, nobody to ask? So I went in for the kiss and kissed her in a very TV-friendly way. I stopped and said, "Let's try that again" and I figured out what to do. I tried everything I could to avoid falling in love with my first wife. I had told her over and over that I didn't want anything serious, but here we were a year later and a year later I was in love with her. Sitting in front of her house I said, "I need to tell you something," and then proceeded to tell her I liked her a lot. I backed it up, and then said, "I love you." These are scary things to do. You put yourself out there, and if you do it wrong you get some feedback, and you tweak yourself.  Over the past two weeks, I've had meeting after meeting with members of my audience (one at a time). Some of them were current or past members of the School of Podcasting, and others I had never met (but they were listeners to my show). Today I talked about what I learned and why you should seriously consider it. If the Words "Focus Group" Makes You Uncomfortable, then Think of It as Coaching So many people who are experts in their field still used coaches. Hank Haney served as Tiger Woods' coach from 2004-2010. During that span, Woods won six of his 15 career major championships. The two were very close while they worked together, and Woods credits a ton of his success to Haney's teachings. Here are some more people who even after their enormous success still have coaches: Richard Branson  Oprah Winfrey Tony Robbins Leonardo DiCaprio Serena Williams Metallica We all need people who give us feedback. That is how we improve. - Bill Gates Is This Just a Plug To Get Me To Hire You As A Coach? While I have the Podcast Rodeo Show which looks at your first impression and the Podcast Review Show that looks at your whole episode, website, and we have you fill out a form to discuss the goals of the show, if you want to know what content your audience wants and needs, the best place to go is your audience.  I'm Still A Shy Guy at Heart People don't believe it, but underneath it all I'm fairly shy. So the thought of reaching out to my email list and asking them for their input made me a little nervous. This was especially true if someone was a current or previous member of the School of Podcasting. This is where you have to change your attitude.  When I went to college for my first degree, I was a waiter. To be a good waiter, you listen to your customer and give them exactly what they ordered. As I got on zoom, I just said to myself it's like being a waiter again.  I Should've Done This Years Ago I sent out an email with the subject line of, "I need your help...." and explained that I was going to rebuild the School of Podcasting from the ground up and I wanted to talk to them. Here are some of the things that I gained from doing this exercise: I have a visual of what my audience looks like.  I got two people who will be future guests I got to see what was working in my show In regards to the School of Podcasting, I'm glad to say that the things people want, are often already being delivered. I learned that I might want to reorganize some of the content in the School of Podcasting. I heard some answer repeated. This is proof of concept that the tutorials I have are the right tutorials. I got a couple of great questions that I will be using for the "Question of the Month" in the future. There is nothing to be afraid of as these people are your listeners. If anything they might "fanboy" out a bit which is flattering.  When You're Too Close to the Subject There was one comment that came up twice that in one way surprised me, and yet upon thinking about it, it makes perfect sense. When I asked if there were any lessons in the School of Podcasting that they found confusing. Most people were so much confused, but wanted me to go deeper into subjects, The lesson? My lesson on Libsyn.com. What is this surprising? Because I've worked there for over five years. Why does this make sense? The curse of knowledge. I went too fast.  This was exactly the kind of feedback I was looking for.  Don't Do This on a Group Call While I could've held this as a "Town Hall" type of meeting, I enjoyed connecting one on one and giving my listener my undivided attention. I know for many of us who are introverts, podcasting is a great way to reach many people without meeting many people, but I'm here to tell you that time is too important to waste. If you were headed in the wrong direction wouldn't you want your GPS to alert you? Well, your audience is your GPS on the road to delivering value.  Start Your Podcast Today If you want to learn how to connect with your audience by creating great content that inspires them to tell a friend, JOIN the School of Podcasting.  Because Of My Podcast: I'm an Advisor in Hollywood Jerry Williams is the producer and host of the FBI retired case file review podcast. She's on a mission to show you who the FBI is and what the FBI does through her interviews with retired agents about some of the FBI biggest cases, and some investigations you've never heard about.  She said, "A couple of years ago, I wrote a book called FBI myths and misconceptions, a manual for armchair detectives, which uses quotes and snippets, from my podcast interviews to debunk cliches about the FBI, and books, TV and movies. Because of that book and because of my podcast, last summer I was contacted by two different Hollywood Studios. Now I am under contract with FX network, which is owned by Disney, and Warner Brothers and Bad Robot as a technical consultant on two TV shows that are going to be released later this fall. Now, I'm not going to name-drop, but if you look up Bad Robot, you'll get to see who I get to hang out with talking to the writers on zoom or the phone a few hours a week as a lot of fun and good pay. Now, I think this is pretty cool because of my podcast story. When I started FBI retired case file review five years ago, the purpose of the podcast was to help me sell more books. I am an author, getting ready to publish my fifth book, crime fiction and nonfiction about the FBI. However, based on my own experiences as an FBI agent, and because I've now interviewed more than 222 former colleagues, I'm pretty knowledgeable about most of the FBI violations. But I never thought of myself as a technical consultant. But now I am. Thanks, Dave for letting me share my because of my podcast story, love your show." Transcribed by https://otter.ai Scott Johnson's What Was That Like Connecting With His Audience Thanks to Scott for letting me clips from his latest episode of What Was That Like? Podcast. It showed over and over how engaged your audience is with your content. You hear everyone spreading your show via word of mouth and downloading ALL of your episodes when they find it. Glad to hear your hard work is paying off and I wish you continued success. Mentioned In This Episode What Was That Like Podcast No Agenda Show Podcasters Roundtable Jerri Willams Check out Jerri's Amazon Page Zoom Meeting Software Talk about Talk Podcast Podcast Rodeo Show (Review Your Show) Podcast Review Show Time Table 02:57 Because of My Podcast:: Jerri Williams 06:53 Everyone Needs a Coach 10:47 What Was That Like - Examples of Engaged Audiences 16:19 What I Gained (and you can too) 19:44 You're Too Close 23:48 THEY SAID MY NAME! 26:38 Clubhouse App Is Spying On You? 32:46 My Dad's Podcast 35:01 Bloopers  


How To Be Amazing and Leave Them Wanting More - with Valerie Geller

Play Episode Listen Later Feb 15, 2021 41:50

Are you looking to grow your audience? Get more engagement with your audience? Today I have Valerie Geller the author of the book Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio which is also available on Audible  Meet Valerie Geller Valerie Geller, president of Geller Media International, a broadcast consulting firm, trains broadcasters throughout the world by Creating Powerful Radio seminars, workshops, and one-on-one coaching for news, talk, information, and personality programming for radio and television. She's worked with top stations and personalities throughout the world at more than 500 stations in 27 countries.  You can find Valerie's Books on her Amazon page, as well as beyondpowerfulradio.com and creatingpowerfulpodcasts.com Find her on twitter at @vgeller and @vgeller on the clubhouse app (iOs only). Thre Simple Rules To Make Your Podcast Successful Tell the Truth Make it Matter Never Be Boring Questions to Help You Edit Why should you listen to this? Why would someone want to hear this? The Best Podcasts: Inform Entertain Inspire Persuade  Connect The best conversations come from listening. When doing an interview listen and make the interview more of a conversation. Making Engaging Content When you are telling the truth and being transparent, you can share your opinion on a topic and ask your audience to share theirs. By asking a specific question it's easier than "send me some feedback."  When delivering content you should be doing one of the following: Inform Entertain Inspire Persuade  Connect Place Your Listener in the Movie Try to work visual words into your podcast. Help trigger the theater of the mind. There is a framework called the Story Spine from Kenn Adams that is used by many storytellers it is: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. (and so on) Until finally ___. And every day after that ___. For more on storytelling check out Episode 745. Growing Your Podcast When you are on other platforms, be amazing and leave them wanting more.  So many people go to other platforms (like Clubhouse) and tell them to come to the podcast.  If you bring amazing content to the conversation those same people will ask you where to find more of you.  It all starts with being Amazing. Ready To Start You Podcast If you're worried about sounding stupid, getting lost in technology, spending too much money, the School of Podcasting can help you avoid all that with: Step by step tutorials A private Facebook group filled with brilliant podcast minds willing to help Live group coaching sessions Direct access to me via email (and I often will respond with a video) Join worry-free with a 30-day Money-back Guarantee Go to www.schoolofpodcasting.com/start and pick the plan the works best for you. Mentioned In This Episode Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio The Powerful Radio Workbook: The Prep, Performance & Post Production Planning Kenn Adams Story Spine Synergy Theater on YouTube Peabody's Down Under See Valerie's Video from the Next Radio Event Join the School of Podcasting

Three Tools To Boost Your Podcast Brand

Play Episode Listen Later Feb 8, 2021 29:46

Your brand is how your show is perceived. Perception is reality. So today I have tips on making your episode one that gets your audience coming back. I also share three tools that you can use to boost your podcast brand.  Don't Leave Your Audience Hungry Can you imagine if a new restaurant opened in your neighborhood and was serving your favorite food? You get all dressed up and bring a date and go to the new place looking forward to eating some of your favorite food.  You show up and the menu just mentions what will be available next week. The problem is you are there NOW and you're hungry.  So often I see a first episode delivers nothing more than what amounts to be a table of contents for future episodes. I've read a lot of books but I've never highlighted the table of contents.  Tidy Cal $20 Lifetime Deal Tidy Cal is a brand new scheduling tool that makes it easy to book guests or clients (your appointments can be free or you can charge). Check out this video I made giving you an overview. Telbee is Speakpipe on Steriods I've used Speakpipe for years, but the makers of Telbee listened to the wants of speakpipe users and developed a new, morse customizable platform.  One thing that can make your podcast better is to understand your audience. Telbee makes it easy to get feedback, and create a widget that looks great. You can even direct people to a website after they leave a message.  Channels are the feature that I could use when I do my "question of the month" episodes. I could have a channel where all the responses are tied and organized to that one channel.  Check out this quick video of me using Telbee for the first time Less Annoying CRM I've been looking for a place to organize my information where my coaching clients, my audio editing clients, my guests, or hosts where I have been on their show.   I can see my calendar, I see all the communication, set reminders, set up pipelines, and it's only $15/month.  It truly lives up to its name. "Less Annoying CRM" check out this "Drive By video" of me playing with Less Annoying CRM

How Shane Whaley Navigated a Travel Podcast Through a Pandemic

Play Episode Listen Later Feb 1, 2021 57:10

Life is going to kick you in the teeth from time to time (see 2020). Today we talk about your attitude (the only thing you have control over) and we interview Shane Whaley of the Tourpreneur podcast. Shane shares how many people in the travel space just folded up everything just going out of business. This is not the approach Shane has taken, and he not only didn't shut down in 2020, but added more sponsors to his show.  Your Attitude The Longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, the education, the money, than circumstances, than failure, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company... a church... a home. The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day. We cannot change our past... we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% of how I react to it. And so it is with you... we are in charge of our Attitudes.” ― Charles R. Swindoll Podcast Rewind I appeared on the Pharmacist's Voice   I also appear on the Trust cast talking why podcasting is the next big thing. If you'd like me to appear on your show, you can contact me here. Shane Whaley Tourpreneur Podcast Interview 04:55 Shane Whaley Tourpreneur.com 07:29 Shane Decided to Start Touorpreneur 10:48 The "Glenn the Geek" Strategy with Events 15:26 Take Advantage of the Extra Time COVID Created 17:50 Choosing Sponsors 19:34 Join the School of Podcasting 20:32 Going for the Win, Win, Win 22:44 Starting a Daily Email 24:37 Dealing with being a "Thought Leader" 26:58 Advice on Interviews 28:55 Dealing with a Boring Guest 30:37 Shane's hobby Podcast Spybrary 32:34 How Long Did it Take to Monetize 33:31 Getting Proof of Concept 35:09 Why he Stayed Niche 36:10 Don't Undersell Yourself 37:19 How He Came Up With Prices 38:47 Tips on Running a Community 41:00 Policing Your Group 42:28 Shane's First Podcast 44:34 Shane the Shock jock 45:43 Shiny Object Syndrome 47:30 What HASN'T Worked? 49:26 Final Advice for the "Wanna Be" podcaster Connect with Shane Whaley Tourpreneur Podcast Spybrary Podcast East Germany Podcast Ready To Start Your Podcast? If you're worried about sounding bad, planning your podcast, buying the wrong equipment, and being lost in a sea of tech, DON'T. Join the school of podcasting and get access to: A private Facebook Group for Networking Step by Step Tutorials Live Group Coaching Priority Access to Dave.  Join today at www.schoolofpodcasting.com/start

Podcasting Consequence: Can You Break Your Podcast?

Play Episode Listen Later Feb 1, 2021 43:04

In talking with new and seasoned podcasters I often hear questions that lead me to believe that people think they can "break" their podcast.  Today I talk about a few questions I've heard and how 99% of the time you're not going to break your show.  We also have a question of the month The Separate Track Challenge I have recommended Squadcast for years. The ease of use and the ability to have separate tracks of you and your guest makes it my go-to choice for remote recordings. then later I got a Rodcaster Pro which ( Along with the Zoom P4, and the Zoom P8) allow you to record separate tracks. I can be on track one, and my guest can be on a separate track. The question then is: Does the separate track recorded locally on the guest's computer (and uploaded to Squadcast) sound that much better than the same track that has traveled over the internet? I also had my guest join me on Zoom as I know a lot of people are using Zoom to record interviews. Nuts and Bolts of Remote Recording The zoom recording is sampled at 32 kHz where Squadcast records at 48 khz. (This is how many times per second a picture is taken of your audio - the higher the number the better the sound). For me, the zoom recording while listenable sounds "fuzzy" compared to the Squadcastrecording (which makes sense as it has a higher sample rate. Also, Squdcast provides a WAV file that is better than the m4a (variable bit rate - another "no-no" for podcasting) from Zoom. If you're going to use the m4a from Zoom, be sure to edit it, and export as an mp3 with a contact bit rate. When I compared the original Squadcast file to the one I recorded (after coming across the Internet) and there again was a slight degradation of the file (not quite as crisp). Another Benefit of Squadcast In my test, as my guest was talking the Internet slightly broke up the audio is it made its way to me. If I had been using the recording on the Rodecaster this "Glitch" would be in the recording. With the original Squdcast fie, the glitch is not there (as that recording goes from their microphone to their hard drive, and then uploaded to Squadcast. Always Have a Backup Recording Of Your Interview The other advantage of using a tool like Squadcast is in the event the recording has an issue with the Rodecaster I have Squadcast as a backup. If there is a glitch with Squadcast, I've got my hardware option as a backup. No matter what you are using to record your remote interviews, always have two systems recording. It's not a matter of if one will fail, but when. For me, Squadcast is the most reliable. School of Podcasting Moving to a New Platform Thinkific is charging me per student (and I'm not a fan of that) so I've looked at Kajabi, Teachable, and Podia . Currently, I feel Kajabi is cool, but I'm not a fan of their limits to the number of products, and I'm learning more about Podia as they allow you to sell digital products, membership sites, and courses. They also have an affiliate program. With Teachable if I use their affiliate program, I have to pay them 2%, and with Podia you pay your monthly fee, and that is it. No extra fees. Free Coaching Calls? I'm pondering trying something new. This would be to offer coaching calls at a deep discount that would then be used in episodes (which is why they are discounted). If you're interested, contact me and I'll send you an application. Join the School of Podcasting Get access: Step by step tutorials Live group coaching Private brainstorming/podcasting group You don't have to worry about sounding bad, buying the wrong equipment and wasting your time. Go to www.schoolofpodcasting.com/start Mentioned In This Episode 764 Podcast Gear Guide Webinar(free - no email address needed) Squadcast Samson Q2U Rodecaster Pro Zoom Podtrack P4 Talk About Talk Podcast

How Podcasters Can Use the Clubhouse App To Build Their Audience

Play Episode Listen Later Jan 25, 2021 45:39

FOMO In Action I was at Social Media Marketing World in 2018 enjoying a networking event on an aircraft carrier in San Diego California. I was contacted by Michael Oneil as he and a few friends were going to go to a club called Prohibition and wanted to know if I would want to attend. Did I say it was a club? Prohibition is a speakeasy. I have never been to a speakeasy. The door that you go through shows "LAW OFFICE Eddie Onare, ESQ."  When we arrived there was an actual velvet rope. We had to wait. It myself, Michael O’Neal, Harry Durran, and Natalie Jennings. The anticipation was mounting. How long will I have to wait? Are we going to get in at all? Finally, the bouncer unclipped the rope and let us in. I remember walking through a door and going downstairs. It was getting darker and darker as we went on. When I finally get to the bottom and look around, I see a bar in front of me. I see a bench to the left of me. I see a few chairs to the right of me. It is dimly lit, with red lights in the ceiling. I think to myself. "Someone turned their basement into a bar." Don't get me wrong, it was cool. Michael and I ended up playing and singing that night with the saxophone player from Pink Floyd. But I can't underestimate the buzz and anticipation by the scarcity. This is a tactic called Fear of Missing Out (FOMO for short), and today we are going to talk about Clubhouse. This is an app (currently only available for iOs) and one of the things that is fueling the buzz about this app is their use of FOMO.  Clubhouse: Drop-in audio chat Don't get me wrong, this app is cool. However, it's zoom without video and better moderation. Why is it so popular? You have to be invited in (OOOOOH!). It is only on iOs (sorry android people) so here again, only certain people can get in, and for those on the outside when you hear others talking about it, you have fear of missing out. Does it work? I'm doing an episode about it knowing that 75% of my audience can't use it.  What Clubhouse is Good For Why I like clubhouse is I'm finding my target audience, and more importantly, my target audience who doesn't know me yet.  Then I can LISTEN, and take notes of what is being discussed and take notes as these might be future episodes.  I have found a few people I want to connect with due to the details in their profiles, and the value they brought if they actually spoke.  Mistakes in Clubhouse If you don't have an answer to a question and someone asks you, just say, "That's a good question that I don't have an answer to." If you don't, often the answer you spew is not helpful and makes you look like an idiot in love with their own voice.  Not filling out your profile with your website, your interests, and keywords to help you get found.  Ask ing a question that is three seconds long followed by self-promotion that is three minutes long.  Most of the true networking happens outside of the app so be sure to check your Twitter and Instagram for DMs. I'm on Android - I Feel Left Out If you look at what clubhouse is at its core is its a group of people (in rooms) that are joining hoping to talk about their favorite subject, meet people, and learn new insights.  So do it on zoom. Reach out to other podcasts like yours and pick a date to all get together on Zoom. Assign a moderator, and promote for weeks in advance.  Everyone and their brother knows how to connect to zoom. The goal here is not to get podcast ready quality (cause the quality on Clubhouse is "ok"), but more the connection.  There are also other tools like Slack, Discord. There are tools like Mastodon where you can setup your own social media network.  There will be Copycats - There Always Is Twitter Spaces is coming The issue with Android (from what I understand) is while all the different phones are running Android operating systems, there is enough differences between phone manufacturers to create headaches for app developers.  Android Apps Like Clubhouse Connect Club ( maybe? it shows a Google Play Version) Bag Chat This is either another clubhouse or something creepy Michael Stelzner's Awesome Clubhouse Tutorial Great tutorial see https://youtu.be/o7gv7U-rZl8 How Are You Pulling Clubhouse Into Your Podcast? First, this is not entirely compliant with their terms of service. Their terms say I need written permission from participants. I make a notice in the show name, the show description, and when I pull someone on the stage, I ask for their permission to record them. This is still not written, but it is verbal. Please remember, I'm a teacher - not a lawyer.  These Devices Make It Easy The Zoom Podtrak P4 ($200) The Zoom Podtrak P8 ($499) The Rodecaster Pro ($599) How? All of these make it super easy to connect a phone. I have three things in my Ask the Podcast Coach. I have myself, clubhouse, and a co-host.  I plug my microphone (RE320) into the Rodecaster. I plug my iPhone (via a connector) into a TRRS cable that goes into the Rodecaster.  When I connect the Rodecaster via USB I am able to send and receive audio to my cohost who I connect with via Streamyard. Everybody can hear everyone.  Using Streamyard. I stream live to my YouTube Channel. I record on the Rodecaster using the separate tracks option (as the audio from clubhouse can have a wide variance).  See video https://youtu.be/BsG9UD6nzlE I Almost Lose 15 Years of My Podcast I had my WD 4 Terabyte crash and with it 15 years of podcasting files (all my sound effects, artwork, music, EVERYTHING). It was going to cost me between $700-$1000 to have someone rescue my Drive. Luckily I use Backblaze who walked me through. I am paying $189 to have them save all my files (which are online) to a hard drive and ship it to me. Then I will copy my files to a new hard drive and then ship their hard drive back. I will then be refunded the $189.  Backblaze is my hero. For more details on this story, see this video.  Because Of My Podcast - I'm Staying Sane Josh from the Saving Elephants podcast sent in a "Because of My Podcast" story and shares how during the trying times of covid, and elections, and protests, he feels podcasting to be a powerful platform for alleviating the symptoms of depression. It's been wonderful to be able to talk to so many like-minded people from all over the country and even the world to have important meaningful conversations. The podcast provides Josh with a platform where he feels like He's not a helpless bystander forced to do nothing more than complain about the lack of substance and civility and depth in our national political dialogue. Instead, through the podcast, he feels like an active participant in that conversation.  He is grateful for podcasting for providing me this platform. podcasting has been for me, a real lifesaver. Got a Because of My Podcast Story? Let me hear it at www.schoolofpodcasting.com/contact Dog Podcast Network - Liftoff! Today we connect with James who shares what "Launch week" felt like and how he is feeling now that Dog Edition is officially available to the public. One thing I did was make a video of me listening to it (before it was published) James found this very useful as he could tell if jokes were landing, and the extra body language. If you're launching a podcast you might want to throw a listening party on zoom so you can watch your "focus group" as they listen.  James is still giving away $5000 on the Dog Podcast Network Work With Dave With 15 years in podcasting and decades helping people harness technology, I love helping people plan, launch, grow and monetize their podcast. Here are some ways I can help School of Podcasting - tutorials, networking group, and live group coaching. Podcast Quickstart -Three months of the School of Podcasting and three hours of additional consulting Podcast Consulting - Get your questions answered quickly in a one-on-one coaching session. Podcast Review Show - Get a full audit of your show, your website, your goals, by two podcast/media experts. Podcast Rodeo Show - Have Dave take the temperature of your first impression as he listens to the first few minutes of your show.

How Jack Rhysider's Darknet Diaries Podcast Gets 300,000 Downloads Per Episode

Play Episode Listen Later Jan 18, 2021 63:14

Would you like 300,000 downloads per episode? Are you willing to work for three weeks to get media exposure in 2% of the outlets you contact? Are you willing to work for months on your first episodes and ask others to give you HONEST feedback on your show? Are you willing to ask questions that might potentially show you that your show is boring? Jack has, and he has created a great show. Today on episode 758 of the School of Podcasting I have the honor of looking into how Jack has grown his Darknet Diaries podcast. Jack was looking for a podcast about hackers/hacking and couldn't find any (especially in a narrative format). The solution? Create the podcast YOU want to hear and see if anyone else would be interested in listening to your podcast.   Jack Rhysider's Favorite Marketing Books Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling Purple Cow: Transform Your Business by Being Remarkable - Seth Godin Gary Vaynerchuk Traction: How Any Startup Can Achieve Explosive Customer Growth -Gabriel Wineberg Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business - Pat Flynn Dave added: Will it Fly Pat Flynn Connect with Jack Darknet Diaries Lime.Link Podcast Blog Jack's Patreon Page Dog Podcast Network Final Week Before Launch The Dog Podcast Network is launching a new show on their network called "Dog Edition" and today we talk with James Jacobson about the final preparations. You can earn money sharing stories that include dogs.  TIMELINE 00:03:34 How Many Downloads Does Jack Get 00:04:44 Jack's Launch 00:07:04 Jack Sent Out a Survey 00:08:03 What Part is Boring? 00:08:37 Why Did You Use a Survey? 00:10:01 Negative Feedback 00:10:30 Do have any kind of focus group? 00:10:59 How do you find these stories? 00:12:58 Your Podcast On Auto Pilot 00:15:03 How did your early listeners find you? 00:16:36 10,000 Stickers in a day 00:17:30 Reaching Out to the Media 00:20:10 How long did this strategy take? 00:21:33 How Long Had You Been Blogging? 00:22:34 Secret Weapon: Your Attitude 00:23:06 Marketing Strategies 00:23:57 Early Monetization 00:25:32 How Long Did it Take to Go Full Time 00:26:16 How Did You Grow Your Numbers 00:26:54 Don't Gloss Over Your Ask 00:27:16 How Did You Know It Was Time to Start a Patreon? 00:27:56 Deep Dive Into Patreon 00:32:20 Using Castbox as a Benchmark 00:34:29 The Curiosity Headline Approach 00:37:52 He Has Good Descriptions 00:40:03 A Deep Dive Into The Apple Charts 00:43:20 Favorite Marketing Books 00:45:49 Is there any Downside to a large audience? 00:48:57 Jack Got Tracked 00:50:53 Meeting Fans With Divulging Your Identity 00:51:51 Advice For Wanna Be Podcasters 00:56:19 Dog Podcast Network 01:02:02 Please Share The Show Mentioned In This Episode Graphtreon - See how much people are making on Patreon What Was That Like Podcast Dave's Patreon Page Episode on Podcast Surveys Castbox app Subscribe to the School of Podcasting Podcast (free) School of Podcasting Affiliate Program Podcast Rodeo Show Podcast Review Show Podcast Consulting Join the School of Podcasting

Fine Tuning Your Podcast Growth With Listener Surveys

Play Episode Listen Later Jan 11, 2021 37:31


If Ron Howard Uses Focus Groups... Ron Howard has been in the entertainment industry since he was a little boy on the Andy Griffith Show, Later he was on Happy Days and since then has been making phenomenal movies. He's been nominated for 114 awards and won 39 times for a percentage of 34%, In 2002 he won with A Beautiful Mind for Best Picture and Best Director. One might say, "Not too shabby." Rob was on the true stories show on Satelite radio talking about always screens his movies and checks in with the audience to see how the content is connecting with his audience. In the interview, he said, "We did our first previews, and I was so defensive about it and against it, and I wound up learning so many important truths about our story, that to this day, even the Beatles documentary, even though I have Final Cut, I screened the movies and I know how to ask the questions and I ask people to fill out questionnaires. I find it very, very useful. It's difficult but I always think that it's like the playwright getting to see the show out of town before you take it to Broadway. I don't think it's really any different than that. I have the confidence of having done it a lot, and the power of Final Cut, so that this is about me understanding how the movie works. It's comforting on the one hand, but I think it's really important to understand how the movie is communicating with an audience. That's what entertainment is: Is something is communicated to you and do you enjoy it? Why Podcasters Skip The Focus Group If this is your first podcast, you probably spent much more time on their episodes than they originally planned, so the last thing you want to hear is that you need to go back and do some work. While understandable, if the goal is to grow your podcast, constructive feedback is something that is essential to growing your podcast. Most of us are familiar with the story of Thomas Edison doing 1000 attempts at the light bulb that didn't work. When asked about it these "failures" Edison replied, "I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps." In some cases, people see their episode as art. If that is you, then skip this episode. Your goal is to not grow your audience but to just put the podcast out there. The podcast is not for your audience. It's for you. Just Like Your Podcast, Creating Your Survey Starts With Why Today you will hear from Glenn the Geek who runs the Horse Radio Network. His primary income is sponsorship and a membership site. We will hear from Scott Johnson from the What Was That Like? podcast that has been steadily growing since it launched. Scott was looking for feedback on his content. The Process of Creating a Survey Identify why you're doing your survey (and what you're trying to learn) Choose your questions Deliver your survey Collect your feedback Organize your data and look for trends Implement changes based on feedback. Follow up to ensure you've achieved your goal. Potential Questions Demographics: This is where you ask age, sex, income. Where they hang out: Where else do they get information like yours? What other podcasts, forums, magazines, etc do they consume? By knowing where your audience is you can go to where they are and make friends. Content Questions: How long do they listen? Favorite parts of the show? Parts they wish would be different? Audio quality? The top thing they've gained from listening? Advertising Questions: Have you purchased any products from sponsors on this show? Who do you think would be a good sponsor? Do you skip the ads? What was the last thing you purchased? If You're Just Launching Take the episode you feel is ready for the public and get specific. As about the audio quality, and how far people listened. If they say they listened to the whole thing, give them a quiz to prove it. If they didn't listen far found out why. There is no sense going any further until you get your content resonating with your audience. Special Thanks to: Scott Johnson from What Was That Like? (a great podcast) Glenn Hebert from the Horse Radio Network Jack Rhysider from the Darknet Diaries (Check out  episode 27 about hacking the Apple Charts) James from the Dog Podcast Network Need Help With Your Podcast? If you need help with: Planning Launching Growing Monetizing Troubleshooting Gear Selection It is all there at the School of Podcasting Mentioned in this Podcast Video on Using Google Forms episode 27 of Darknet Diaries about hacking Apple Charts Profit From Your Podcast Book on Monetizing Your Podcast School of Podcasting  - Plan, Launch, and Grow Your Podcast


14 Steps To Start a Successful Podcast in 2021

Play Episode Listen Later Jan 4, 2021 50:05


It's the first episode of the years and in the same that I have the last episode of the year look at why people listen, today we talk about how to start. Ten Years ago I did an episode called "27 steps to launch a podcast and today I am going to update it. As you might imagine things have changed in 10 years. If you already have a podcast I have some items for you. Over the years there have been some ingredients of podcasting that we know add value, but like any recipe, if you use an ingredient in the wrong way you can ruin the final product. Keep it Real I hear the phrase, "Keep it real." This should stay authentic. You should be talking from your heart and your beliefs. Don't say what people want to hear because it's popular, if your opinion differs let's hear it. Let's also hear why you believe those thoughts. We just might learn something. How this phrase is abused is when "keeping it real" means I'm not going to edit my podcast at all. There are editors who work in movies, television, books, magazines, and newspapers. However, your podcast is perfect with no room for improvement. There is always room for improvement. I read on Facebook where someone took 26 minutes to answer ONE question. The final version of the podcast had that answer trimmed to four minutes. Fishing is Boring I haven't fished in 20 years. If you're into fishing check out the Fish Nerds show with Clay Groves. For me, half the fun was getting to play with a boat and get out on a lake. In some cases, if the boat had a motor it was even more fun. Then you bait your hook, throw your line in and wait. Then you wait some more. This part of fishing is really boring. Every time I hear someone start off an interview with "Tell me a little bit about yourself," the person is fishing. They are listening just like watching their bobber float on the lake, looking for a nibble. Reeling in a Fish is Exciting I don't watch fishing on TV, but if I'm clicking through the channels and a fishing show is on, they don't show two people in a boat watching their bobber. They show someone standing up with excitement as they have caught a great fish and they are bringing it into the boat. When you have a guest and you find something that YOU KNOW is going to RESONATE with your audience that's exciting and in the same the fisherman does everything they can to get the fish into the boat, you do everything you can to get that content into your recording. Stories are Great Half the time we ask, "tell me a little bit about yourself" we are fishing for a story. Somehow we are lead to believe that knowing someone's back story is going to help us. If I started my podcast with "Today we are going to interview Gern Blanston who has a proven strategy of growing your audience by 200%, but first, let's find out what his parents did for a living..." you would be yelling at your device to get to the good stuff. Stories are great when someone shares a story that we can learn from, or it makes you laugh, cry, think, groan, or educates us or entertains us. When I was sixteen years one night I was trying to look cool in front of a girl and climbed a sign at the front of the mall that showed the names of the movies in its three theaters. We figured out that we could change the title "Desperately Seeking Susan" to Desperately Sucking Suzan. As I was a hard rock fan, I was not a fan of Madonna and thought this would be hilarious. It took some effort to get up there, and once up there changing letters was not as easy as it looked. In the end, the sign read Desperately Seeting Susan. Is this real? Yes. Is it a story? Yes. Does it help you with your podcast? No. Just because something is real and it's a story, doesn't mean it's good. It might be really boring. The story of Glenn the Geek from the Horse Radio Network asking to get a booth at the largest Horsing Event was a great story as it has helped many people grow their podcast. Fishing Takes Patience - And We Live in a Microwave Society People want good stuff. They want the band whose name is on the ticket (skip the warm-up act). GET TO THE GOOD STUFF. Tell a four-year-old kid you brought them candy and then tell them they first have to listen to you recite some Edgar Allen Poe. They will start screaming, "GIVE ME THE CANDY." Netflix just added the ability to speed up movies. If you are watching a series on Netflix, at the end when you click "Go to next episode" it skips the end credits of the current episode and in intro of the next episode. It gets right to the good stuff. Conversations Are Great This is another thing I hear that is taken out of context. What you want to avoid is an interrogation if you are interviewing someone. Just because something is done in a conversational style does not mean it's not boring. All You Need is Consistency People are taking the word consistency and spinning it as "If I just release a show on a consistent basis, I will have success." I see people in Facebook groups saying things like, "I've been podcasting for seven months on a weekly basis, why aren't my numbers higher?" They feel consistency in publishing is the key. It is important. When you publish on a regular, predictable basis, you become part of their routine. HOWEVER: What really matters is consistency in delivering value. I remember Jason Sudekis from Saturday Night Live. Troy Heinritz from the blacklist exposed told me the show LEd Lasso on HBO was really good (notice word of mouth) and so I check it out and Troy was right. I then saw Jason had a movie called Kodachrome on Netflix. The movie was predictable, but again the acting of Jason Sudekis was impressive. Consequently, I would watch another Jason Sudekis movies because he was in it. The same goes for the actor Paul Giamatti who I originally saw in Howard Stern's private parts. He is an amazing actor. I love John Cusak movies from the '80s. I loved behind John Malcovich cause it was so outside the box. Something happened and John's movies started being more and more "Meh" and while I'm still a fan, it's not automatic that I will watch a movie because John is in it. When it comes to with consistency it boils down to this, I would rather have a GREAT episode one day late, instead of a "Meh" episode on time. How To Start a Podcast in 2021 Know why you're starting a podcast Know your audience What can you talk about to hold the attention of the WHO and get them to do your WHY. Determine your format Purchase your equipment Practice recordings and get to know your gear Identify your Intro and Outro Record an episode that you feel is good enough for the public Get feedback from trustworthy people Get artwork Order Media Hosting Create Your Website Submit your show to directories (all of them) Join The School of Podcasting The School of Podcasting has step-by-step tutorials that walk you through all these steps along with lessons on making great content, growing your audience, and monetizing your show. You can join worry-free. Join and if you're not happy within the first 30 days, I will refund your money.  JOIN TODAY Mentioned In This Show Fish Nerds Podcast Blacklist Exposed Horse Radio Network Glenn the Geek Episodes Podpage (take the free class on Podpage) Podcast Branding Second Line Themes Cooler Websites Web Hosting Social Subscribe and Follow Plugin Podcasting Resources Join The School of Podcasting Podcast Consulting  


My Favorite Podcast Is.. 2020 Edition

Play Episode Listen Later Dec 28, 2020 54:57


Every year I ask my audience what their favorite podcast is and why it is their favorite. They can also plug their website. This exercise then helps us understand why people tune in, as well as hear about some great podcasts.  In general, I say good content will make us: Laugh Cry Think Groan Educate Entertain So pay attention and here how most of these shows are not just doing one of those, but multiple emotions and strategies. Timeline 01:26 Dave love Podnews.net 03:16 Steve Stewart from the Money Plan SOS loves the Stacking Benjamins Show (Steve was just on Episode 752 talking about his Podcast Editor Academy) 05:59 Joe Saul Sehy from Stacking Benjamins loves the Be Our Guest Podcast 09:10 Shane from the Spybrary Podcast  loves the Ask the Podcast Coach  show 11:03 Anthony from the Route 66 Podcast loves the Space Shot 13:32 Bill watches movies - The Secret History of Hollywood 16:10 Brandon from The Florida Focus Podcast - The Art of Manliness 17:18 Craig from InglesPodcast lovesThe Week Unwrapped 20:02 Glen from Caratere Books  loves the 20 thousand hz 21:00  CG from the Rocketry Show also loves 20 thousand hz and Invisibilia with Roman Mars 23:49 Harris from Wild Talk love Revisionist History 25:20 Gary from the Content Gardener Loves the Disrupt Yourself from Whitney Johnson 26:24 Kevin from Grow the Show loves Three Clips 27:27 Patrick from the Big Seance podcast loves Straight Talk with Ross Mathews 28:26 Letitia from Rooted and Overflowing loves the Productive Woman 29:27 Geoge Excelsier journey's podcast loves Saturday Night Movie Sleep Over 30:17 Effie Parks from Once Upon a Gene loves the Jordan Harbinger Show 32:51 Louis Love Thy Lawyer loves All the President's Lawyers 33:57 Scott from What Was That Like loves Bill Gates and Rasheda Jones Ask Big Questions 35:52 Scott from the Amazing Maine podcast loves the Riskory podcast. 37:31 Scott from Moving Forward Leadership loves Habs Unfiltered 40:11 Sufeah loves the 85 South Show 41:04 Greg from Indie Dropin Network loves Just N/A Science 42:53 Kim from Beekeeping Today loves Revive Our Hearts 44:30 Zita from Ritual Recipes loves the Wedding Ceremony Podcast  Homework: Pretend Your A Listener 46:43 In some cases I had to go looking for these podcasts and in some of those cases it wasn't easy. My advice for you is to go to Google and search for the name of your show "podcast."  In many cases people sign up and their media host (because they don't know your website) will use the built in website that comes with their hosting. Look for the "website" field and make sure it points at your website. If you don't have a website (one of these shows had a .podwits address - classy) the go buy a domain at www.coolerwebsites.com and point it the site you are using (and preserve your first impression).  Dog Podcast Network Update 48:55 I'm following the launch of the podcast network. In the past they have solicited stories for their contest, hired a producer. In this segment, we hear their trailer and learn about their press release. Check them out at www.dogpodcastnetwork.com End of Show 52:36 Let Me Help You 53:58 Bloopers  


A $4000 Podcast Auditor Ambush

Play Episode Listen Later Dec 21, 2020 39:08

We know that when you give value, your audience can feel like they "owe you" and when you give them the opportunity they will return the favor. Today we hear about a covert operation pulled off to deliver a box of presents to Glenn the Geek Hebert of the Horse Radio Network as he was recovering from not one but TWO surgeries. The story is amazing. We also have a tool to reward your superfans for sharing your show with their friends. We also catch up with the Dog Podcast Network. Glenn the Geek's Audience Comes to the Rescue Glenn had cancer removed from his colon (and needs to kemo - get your colonoscopy), and ended up getting an infection in his body that got very, very, serious. He ended up having his gallbladder removed and was down for the count (losing thirty pounds in four weeks). 01:32 Gleen The Geek Got Really Sick 04:05 Glenn's Supporters Came to the Rescue 06:27 How They Organized The Surprise 07:51 Let People Return the Favor 09:33 Have a Backup Plan 14:21 You Audience Feels Like They Know You Another Example of Building and Audience Taking Three Years 15:37 Erik Johnson of bumblecast.fm shares on the "Audience" podcast how his already famous client with a social following still took three years to build their audience. SPONSOR: School of Podcasting 16:45 Join today and be worry-free. Learn to sound great, create great content, and join the free mastermind with other brilliant podcasters as you go through the step by step tutorials, and get your questions answered at the Live Group Coaching calls. Go to www.schoolofpodcasting.com/start If you just have a few questions, schedule a coaching call. Build Your Own Ambassador Program With Refer.fm 17:40 Today we talk with Amira Valliani of Glow the makers of refer.fm a tool where you get to pick your own rewards, and you get a landing page where people can get their own unique link and refer.fm tracks the number of people they refer to your podcast. You get notified with the name and email person of the “super fan” who wants to refer their friends (they are stored in a spreadsheet making it easy to import into your system) and when they reach a goal you are notified. You can see my page for the School of Podcasting at refer.fm/schoolofpodcasting Dog Podcast Network Update: A Producer has been hired James Jacobson has hired a producer to help put his ideas into action as he is still collecting dog stories at www.dopodcastnetwork.com/101 and he hopes to have a great trailer next week to start promoting his flagship show launching in January. Keep in mind that you can always change your trailer (description, artwork, and more) any time you want with no consequences. Mentioned In This Episode Carey Green gets 8600 downloads per episode Horse Radio Network School of Podcasting Profit From Your Podcast Book Dog Podcast Network Earn points referring the School of Podcasting refer.fm/schoolofpodcasting There is also the School of Podcasting Affiliate program

Removing Randomness Results in 8K Downloads Per Episode

Play Episode Listen Later Dec 14, 2020 43:49

When I searched for the word "Random" in a podcast directory, there were over 50 shows, with many of them talking about "whatever." Today I'm going to share why I think this is a bad idea and how being focused has help Carey Green get 8000+ downloads per episode for his Morning Mindset Daily Christian Devotional podcast.  How I've Seen Random Fail As a teacher for decades, I can say I've seen how humans are not fans of change. They like things to stay the same and be predictable. As a musician, I saw establishments that had comedy on Monday, Metal on Tuesday, Country on Wednesday.... in trying to have something for everyone, they alienated everyone as you never know what night it was.  I had a dog for 14 years, and for many years all of my friends made up their own nickname. The dog heard random name after random name. Consequently, he wouldn't come when you called him as he had not connected with his actual name.  The Power of the Niche On the Podcast Review Show (where you can get TWO consultants' insights for the price of one), Jason Sacco from the Ankylosing Spondylitis show shared how this podcast is attracting people who have this disease. This brings HUGE relief as many people have nobody to talk to who truly understands what it's like to have this pain-causing disease.  Jaspon has a focused niche, but that doesn't stamp out all creativity. He has been trying some live roundtables and hopes to continue to grow his audience as he moves forward. While Jason would like to monetize his show, currently building the community and the lack of feeling alone is quite a bonus already.  He has also been getting some press for his show.  Carey Green Gets to 8600 Downloads Per Episode  Carey Green hosts The Morning Mindset Daily Christian Devotional. When I hear about people with large amounts of downloads in just a few years (Carey is just under three years), I typically wonder if they had a large social following, email list, or built-in audience. In Carey's case, he had none of those. Here are some key points we covered in our interview: 20:10 Carey Green Getting 8600 Per Episode 21:43 Why Carey Started His Show 23:17 Daily Podcast Tips 24:34 Dealing With Haters 25:36 Polarizing People 25:59 Feedback From the Audience 26:58 Giving Your Audience What They Want 27:43 What Makes His Show Different 28:21 Starting a Premium Podcast 29:56 How is He Marketing His Show? 31:20 A Better Call To Action 32:05 Your Back Episodes in Stats 32:33 The One Different Thing 33:11 Teach Your Audience Your Slogan 35:43 Promoting the Show is Key 37:31 Carey Starts a Non-Profit 40:00 The Importance of Integrity What About Jordan Harbinger? Isn't His Show Filled With Random Guests? 40:54 If you listen to Jordan Harbinger's show opening, it sounds like he's just interviewing random interesting people. He mentions, "astronauts and entrepreneurs, spies in psychologists," which sounds like many random people. However, all those people are used to cover the topic of becoming a better critical thinker.  You Can Have Predictable Randomness Both Carey and Jordan do something different on Friday. While this is a different format than other episodes, by doing it in a consistent, predictable fashion, the audience can adapt. Jordan has mentioned that his "Feedback Friday" episodes are top-rated, and Carey's longer Prayer episodes were built on his audience's requests.  Getting Your Audience Subscribing and Returning For More When you deliver a message that the audience can identify with and say, oh, wow, that person really gets me, or I can use this information to transform myself and achieve that success. They're going to connect with you, and when they hear the call of a new episode, unlike my lovable little shi-Tzu Dudley, they are going to come running back to subscribe for more. The Launch of the Dog Podcast Network 12:15 I will be interviewing James Jacobson (a consulting client of mine) who is launching the Dog Podcast Network. Currently, James is running the 101 Dog Stories Contest. Submit your 5-15 minute segment to win a place in 101 Dog Stories, and you could win our grand prize of $5,000 USD. (Up to one hundred winners will take home $100 each.) It's pretty simple to enter the 101 Dog Stories Contest. Just record your very best dog-angle story and submit! Simple, not necessarily easy: your best dog-adjacent story should be polished, fully produced packages that are ready for broadcast. We're not taking pitches; we're taking up to 101 segments. Do your best work, and be proud of it before you submit! Check it out at www.dogpodcastnetwork.com/101  Start Your Podcast Today I would love to help you create a podcast that connects with our audience, makes you sound professional, positions yourself as an expert, and gets your message out on a global scale. You don't have to spend a million bucks to sound like a million bucks.  Join the School of Podcasting today Mentioned In This Episode Episode 752 with Steve and Mark The Morning Mindset Daily Christian Devotional Dog Podcast Network Ankylosing Spondylitis Podcast Jordan Harbinger Join the School of Podcasting Schedule a Podcast Coaching Call  

Claim School of Podcasting

In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

Claim Cancel