Podcast appearances and mentions of chris record

Recently, I had the pleasure of chatting with Chris Record, a marketing genius known for his viral rap videos. Chris originally did a rap for ClickFunnels just for fun which outperformed an ad that cost 100's of thousands of dollars. So on this episode of the Marketing Secrets podcast, we explore the world of short-form content and how it can revolutionize your marketing strategy when it is done correctly. Normally, this kind of insider knowledge is reserved for high-ticket masterminds, but in this episode, Chris and I break down these strategies for everyone. Chris Record and I cover a variety of topics that are essential for marketers looking to stand out in today's digital landscape. From blending education with entertainment to creating content that captures and holds attention, we provide actionable insights that you can start using immediately. Key Highlights: Using Edutainment: Learn how to combine education and entertainment to create engaging marketing content. Powerful Short-Form Content: Discover strategies for crafting short-form videos that drive engagement and conversions. Effective Storytelling: Understand the power of storytelling in making your content memorable and impactful. Series-Based Content: Get tips on developing series-based content to keep your audience hooked. Real Pattern Interrupts: Find out how to use pattern interrupts and the variable reward system to capture attention. Whether you're just starting out or looking to refine your strategy, this episode is packed with valuable advice to help you elevate your marketing game. Tune in and get ready to transform your approach to content creation! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Brendon Burchard, Jason Katzenback, Robert Kiyosaki, Justin Christianson, Chris Record, Billy Gene and Ian Stanley, and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:47) Brendon Burchard Some people have visions but they don't have the ambition. You need to have a hunger for success. You need to be attached to that. The second most important thing is competency. Keep on getting good at your craft.    (7:47) Jason Katzenback Do the things today that others are afraid of so that tomorrow you can do what others only dream of doing. Many people stop themselves from doing something just because of fear. Fear is the biggest barrier to success.  Don't let it stop you.   (12:15) Robert Kiyosaki You better step back and look at what game you want to play. There are a million ways you can go to heaven but there's also a billion ways you can go to hell. What happens for most entrepreneurs is they end up in hell because they didn't have a proper plan around their business.   (17:38) Justin Christianson A lot of companies overlook their homepage aspect in the e-commerce environment. Some companies will even say they don't drive traffic to their homepage. Never neglect your homepage as it should have the most traffic because it will ensure your business's success the most.    (22:25) Chris Record Focus on personal development, mindset, train what's inside, because whatever you do inside, is going to come out. Always develop your inner game. Also amp up your physical game. Get in the best fitness of your life, get in the best health of your life, just be the best version of you possible.    (29:57) Billy Gene The education system today is always preparing people to fail. It's teaching things that are so outdated, that cannot be applied today. The worst part about this is it's being done at a price that keeps people indebted for thirty years and nobody's talking about it.    (35:31) Ian Stanley The people who are brave enough to buy things at a lower price and skillful at leveraging opportunities at a later time are the real hustlers. They never stop looking for new ways to get creative. In the entrepreneurial world, only people with this amount of determination will survive.   Tags: @brendonburchard  @jasonkatzenback  @therealkiyosaki  @justinchristianson  @chrisrecord  @billygeneismarketing  @becomingianstanley

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Brendon Burchard, Jason Katzenback, Robert Kiyosaki, Justin Christianson, Chris Record, Billy Gene and Ian Stanley, and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:47) Brendon Burchard Some people have visions but they don't have the ambition. You need to have a hunger for success. You need to be attached to that. The second most important thing is competency. Keep on getting good at your craft.    (7:47) Jason Katzenback Do the things today that others are afraid of so that tomorrow you can do what others only dream of doing. Many people stop themselves from doing something just because of fear. Fear is the biggest barrier to success.  Don't let it stop you.   (12:15) Robert Kiyosaki You better step back and look at what game you want to play. There are a million ways you can go to heaven but there's also a billion ways you can go to hell. What happens for most entrepreneurs is they end up in hell because they didn't have a proper plan around their business.   (17:38) Justin Christianson A lot of companies overlook their homepage aspect in the e-commerce environment. Some companies will even say they don't drive traffic to their homepage. Never neglect your homepage as it should have the most traffic because it will ensure your business's success the most.    (22:25) Chris Record Focus on personal development, mindset, train what's inside, because whatever you do inside, is going to come out. Always develop your inner game. Also amp up your physical game. Get in the best fitness of your life, get in the best health of your life, just be the best version of you possible.    (29:57) Billy Gene The education system today is always preparing people to fail. It's teaching things that are so outdated, that cannot be applied today. The worst part about this is it's being done at a price that keeps people indebted for thirty years and nobody's talking about it.    (35:31) Ian Stanley The people who are brave enough to buy things at a lower price and skillful at leveraging opportunities at a later time are the real hustlers. They never stop looking for new ways to get creative. In the entrepreneurial world, only people with this amount of determination will survive.   Tags: @brendonburchard  @jasonkatzenback  @therealkiyosaki  @justinchristianson  @chrisrecord  @billygeneismarketing  @becomingianstanley

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Brendon Burchard, Jason Katzenback, Robert Kiyosaki, Justin Christianson, Chris Record, Billy Gene and Ian Stanley, and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:47) Brendon Burchard Some people have visions but they don't have the ambition. You need to have a hunger for success. You need to be attached to that. The second most important thing is competency. Keep on getting good at your craft.    (7:47) Jason Katzenback Do the things today that others are afraid of so that tomorrow you can do what others only dream of doing. Many people stop themselves from doing something just because of fear. Fear is the biggest barrier to success.  Don't let it stop you.   (12:15) Robert Kiyosaki You better step back and look at what game you want to play. There are a million ways you can go to heaven but there's also a billion ways you can go to hell. What happens for most entrepreneurs is they end up in hell because they didn't have a proper plan around their business.   (17:38) Justin Christianson A lot of companies overlook their homepage aspect in the e-commerce environment. Some companies will even say they don't drive traffic to their homepage. Never neglect your homepage as it should have the most traffic because it will ensure your business's success the most.    (22:25) Chris Record Focus on personal development, mindset, train what's inside, because whatever you do inside, is going to come out. Always develop your inner game. Also amp up your physical game. Get in the best fitness of your life, get in the best health of your life, just be the best version of you possible.    (29:57) Billy Gene The education system today is always preparing people to fail. It's teaching things that are so outdated, that cannot be applied today. The worst part about this is it's being done at a price that keeps people indebted for thirty years and nobody's talking about it.    (35:31) Ian Stanley The people who are brave enough to buy things at a lower price and skillful at leveraging opportunities at a later time are the real hustlers. They never stop looking for new ways to get creative. In the entrepreneurial world, only people with this amount of determination will survive.   Tags: @brendonburchard  @jasonkatzenback  @therealkiyosaki  @justinchristianson  @chrisrecord  @billygeneismarketing  @becomingianstanley

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Brendon Burchard, Jason Katzenback, Robert Kiyosaki, Justin Christianson, Chris Record, Billy Gene and Ian Stanley, and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:47) Brendon Burchard Some people have visions but they don't have the ambition. You need to have a hunger for success. You need to be attached to that. The second most important thing is competency. Keep on getting good at your craft.    (7:47) Jason Katzenback Do the things today that others are afraid of so that tomorrow you can do what others only dream of doing. Many people stop themselves from doing something just because of fear. Fear is the biggest barrier to success.  Don't let it stop you.   (12:15) Robert Kiyosaki You better step back and look at what game you want to play. There are a million ways you can go to heaven but there's also a billion ways you can go to hell. What happens for most entrepreneurs is they end up in hell because they didn't have a proper plan around their business.   (17:38) Justin Christianson A lot of companies overlook their homepage aspect in the e-commerce environment. Some companies will even say they don't drive traffic to their homepage. Never neglect your homepage as it should have the most traffic because it will ensure your business's success the most.    (22:25) Chris Record Focus on personal development, mindset, train what's inside, because whatever you do inside, is going to come out. Always develop your inner game. Also amp up your physical game. Get in the best fitness of your life, get in the best health of your life, just be the best version of you possible.    (29:57) Billy Gene The education system today is always preparing people to fail. It's teaching things that are so outdated, that cannot be applied today. The worst part about this is it's being done at a price that keeps people indebted for thirty years and nobody's talking about it.    (35:31) Ian Stanley The people who are brave enough to buy things at a lower price and skillful at leveraging opportunities at a later time are the real hustlers. They never stop looking for new ways to get creative. In the entrepreneurial world, only people with this amount of determination will survive.   Tags: @brendonburchard  @jasonkatzenback  @therealkiyosaki  @justinchristianson  @chrisrecord  @billygeneismarketing  @becomingianstanley

Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify stands behind Rogan even as earnings fall. Let's get started. Neilsen spells doom for IAB In the world of TV, Nielsen measurement has been the defacto solution that deals are guaranteed against for decades. But now, according to Tim Peterson of Digiday, alternative measurement solutions are gaining traction in tandem with Nielsen metrics and for some publishers and campaigns, replacing them completely. Nielsen took its fair share of lumps last year, with the Media Ratings Council board voting to strip them of their accreditation for local and national TV viewership due to undercounting audiences during the pandemic. And with their newly announced plans for Nielson One, a cross-measurement product, there is a lot of comfort in using new measurement partners in parallel to compare to current Nielsen reporting, while publishers determine their path forward. Incumbent measurement solutions are incredibly hard to shake, and this change in the TV landscape doesn’t mean that overnight, Nielsen won’t be the primary solution or that they’ll ever necessarily lose that top spot. But it does mean that any measurement solution that represents an industry can and should be challenged, to better represent the industry and all those participating in it. IAB measurement of podcasting may be the default today, but we should always keep an open mind to better opportunities. Podcast Ads See Big Gains—Again! Good news for the podcast advertising industry! According to AvertiseCast, the effective rates brands are paying for podcast ads have increased once again, and for shows of all sizes. Their most recent study of the 2,515 podcasts tracked shows that aggregate or the average CPM is now $25.37, which is up from $22.50 this time last year. Doing the quick math shows that’s an increase of 12.7%. Nice And the news is even better for shows with the largest audiences. According to AdvertiseCast’s data, shows that see over 100K downloads are getting an average of $23.08, up from $20.09 a year ago. That’s a 14.6% increase year over year, and great news for the growing value of podcast advertising. CheckMyAds Makes Misinformation Less Profitable The nonprofit adtech industry watchdog CheckMyAds continues to gain traction on holding platforms accountable for monetizing disinformation content. Writing in MediaPost, Karlene Lucovitz reports that Google has decided to stop serving Google Ads on Fox News’ host and Cumulus Media radio and podcast host Dan Bongino’s own website. This comes just a week after YouTube permanently banned Bongino from the platform for, you guessed it, repeated violations of YouTube’s COVID misinformation policy. Quoting from the piece: It is not clear how much revenue Bongino will lose as a result of the Google Ads and YouTube bans. However, as Engadget noted, Claire Atkin, co-founder of the digital disinformation-fighting nonprofit Check My Ads, tweeted that Gateway Pundit lost $1.1 million in annual revenue after its Google AdSense account was revoked for spreading COVID and election misinformation. Quick side note: Clair Atkin is my guest on the next episode Sounds Profitable: Adtech Applied, if you are not already subscribed. What’s most interesting is Google, at least with their ad platform, doesn't have to make a decision on whether to censor content or not. Instead, they make the decision whether or not to fund it through their ad solutions. So sure, you can say anything you want on your own platform. But with this move, Google is saying pick someone else to make it profitable, a trend we hope to see echoed through all of media. Growing Podcasts Globally Every indicator shows podcasting has had a heck of a growth trajectory over the last few years. But even though we count our numbers now in the millions, it’s still dominated by English-speaking podcasts. But that may be changing. In Digiday, Sara Guaglione investigates how podcast publishers and platforms are working to grow non-English language audiences. Quoting from the piece: Of the 600,000-plus podcasts that launched in 2021 [that had declared] a language [in the RSS feed], a majority – 53% – tagged a non-English language, according to [Dave] Zohrob [of Chartable]. By contrast, in 2020 less than half of the 900,000 new podcasts debuted in 2020 were in non-English languages. Knowing that the majority of new podcasts launched last year are presenting information in a language other than English is a huge turning point for the global-ness of podcasting, which should be welcome news for any podcasting business looking to expand their global footprint. SMX’s AudioID The impending death of the third-party cookie and the degradation of mobile device IDs has been the backbeat of the advertising industry for the past two years. But until this week, with Facebook shares dropping over 20%, the impacts have been far more fearmongering than fact. Technology’s focus on privacy means a more transparent world, and at the forefront of data collection for advertising is the concept of unified ID’s, which relies heavily on consensually provided data from signed-in users, something we tend to assume doesn’t apply to the greater podcasting space, as Apple, Google, Spotify, and Amazon aren’t keen on sharing that data. But according to SiriusXM’s SXM Media’s latest press release, they’re actively testing their proposal for an industry-wide framework that would enable the podcast player space to provide that data. “We are entering a new era of identity – both in culture and in technology – that defines us not by who we are on paper or the cookies we leave behind, but by our interests and passions. AudioID is a consumer-first, privacy-conscious infrastructure that will deliver our audiences the best experiences and give marketers access to data-driven capabilities like never before,” said Chris Record, Senior Vice President and Head of Ad Product, Technology & Operations at SXM Media & AdsWizz. While the reach has yet to be determined, and public access to the framework has not yet been made available, this is incredibly encouraging growth in an area of podcasting we’ve previously considered stagnant. Spotify Stands Behind Rogan Even As Earnings Fall And finally, yes… some news on Spotify’s Joe Rogan “problem”. We know you’ve heard all about it, but we were waiting for Wednesday’s scheduled earnings call to bring it up. And we’re glad we did. According to Marketwatch’s Jeremy C. Owens: “Spotify Technology SA executives said Wednesday they expect fewer subscriber additions in the first quarter than Wall Street expected, sending shares spiraling lower, but they contended the forecast miss was not because of recent controversy. Spotify guided for 1 million fewer net subscriber additions in the first quarter of 2022 than analysts expected, and did not provide an annual forecast as they have in the past. Shares dove more than 18% in after-hours trading immediately following the release of the report Wednesday, though they rebounded to a loss of less than 10% after Spotify’s chief financial officer gave a bit of color on expectations for the year in a conference call.” But the big question we have in podcasting is how much, if any, of the miss in projections can be attributed to protestors who take exception to Rogan’s comments? When Spotify founder Daniel Ek was asked specifically is these misses were impacted by recent customer cancellations related to the Rogan controversy, Ek said “Um, no.” and that “the easy answer is we don’t reflect any churn from the recent Joe Rogan thing in general. What I would say is it’s too early to know what the impact may be. And usually when we’ve had controversies in the past, those are measured in months and not days.” But Owens goes on to note: “Spotify stock has suffered during the controversy, falling 18% so far this year, but that continued a previous downward trajectory. Shares have declined 44.4% in the past 12 months, as the S&P 500 index gained 18.8%” Watch this space as this continues to unfold. The Download is a production of Sounds Profitable! Today's episode was hosted by Bryan Barletta and Evo Terra. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify stands behind Rogan even as earnings fall. Let's get started. Neilsen spells doom for IAB In the world of TV, Nielsen measurement has been the defacto solution that deals are guaranteed against for decades. But now, according to Tim Peterson of Digiday, alternative measurement solutions are gaining traction in tandem with Nielsen metrics and for some publishers and campaigns, replacing them completely. Nielsen took its fair share of lumps last year, with the Media Ratings Council board voting to strip them of their accreditation for local and national TV viewership due to undercounting audiences during the pandemic. And with their newly announced plans for Nielson One, a cross-measurement product, there is a lot of comfort in using new measurement partners in parallel to compare to current Nielsen reporting, while publishers determine their path forward. Incumbent measurement solutions are incredibly hard to shake, and this change in the TV landscape doesn't mean that overnight, Nielsen won't be the primary solution or that they'll ever necessarily lose that top spot. But it does mean that any measurement solution that represents an industry can and should be challenged, to better represent the industry and all those participating in it. IAB measurement of podcasting may be the default today, but we should always keep an open mind to better opportunities. Podcast Ads See Big Gains—Again! Good news for the podcast advertising industry! According to AvertiseCast, the effective rates brands are paying for podcast ads have increased once again, and for shows of all sizes. Their most recent study of the 2,515 podcasts tracked shows that aggregate or the average CPM is now $25.37, which is up from $22.50 this time last year. Doing the quick math shows that's an increase of 12.7%. Nice And the news is even better for shows with the largest audiences. According to AdvertiseCast's data, shows that see over 100K downloads are getting an average of $23.08, up from $20.09 a year ago. That's a 14.6% increase year over year, and great news for the growing value of podcast advertising. CheckMyAds Makes Misinformation Less Profitable The nonprofit adtech industry watchdog CheckMyAds continues to gain traction on holding platforms accountable for monetizing disinformation content. Writing in MediaPost, Karlene Lucovitz reports that Google has decided to stop serving Google Ads on Fox News' host and Cumulus Media radio and podcast host Dan Bongino's own website. This comes just a week after YouTube permanently banned Bongino from the platform for, you guessed it, repeated violations of YouTube's COVID misinformation policy. Quoting from the piece: It is not clear how much revenue Bongino will lose as a result of the Google Ads and YouTube bans. However, as Engadget noted, Claire Atkin, co-founder of the digital disinformation-fighting nonprofit Check My Ads, tweeted that Gateway Pundit lost $1.1 million in annual revenue after its Google AdSense account was revoked for spreading COVID and election misinformation. Quick side note: Clair Atkin is my guest on the next episode Sounds Profitable: Adtech Applied, if you are not already subscribed. What's most interesting is Google, at least with their ad platform, doesn't have to make a decision on whether to censor content or not. Instead, they make the decision whether or not to fund it through their ad solutions. So sure, you can say anything you want on your own platform. But with this move, Google is saying pick someone else to make it profitable, a trend we hope to see echoed through all of media. Growing Podcasts Globally Every indicator shows podcasting has had a heck of a growth trajectory over the last few years. But even though we count our numbers now in the millions, it's still dominated by English-speaking podcasts. But that may be changing. In Digiday, Sara Guaglione investigates how podcast publishers and platforms are working to grow non-English language audiences. Quoting from the piece: Of the 600,000-plus podcasts that launched in 2021 [that had declared] a language [in the RSS feed], a majority – 53% – tagged a non-English language, according to [Dave] Zohrob [of Chartable]. By contrast, in 2020 less than half of the 900,000 new podcasts debuted in 2020 were in non-English languages. Knowing that the majority of new podcasts launched last year are presenting information in a language other than English is a huge turning point for the global-ness of podcasting, which should be welcome news for any podcasting business looking to expand their global footprint. SMX's AudioID The impending death of the third-party cookie and the degradation of mobile device IDs has been the backbeat of the advertising industry for the past two years. But until this week, with Facebook shares dropping over 20%, the impacts have been far more fearmongering than fact. Technology's focus on privacy means a more transparent world, and at the forefront of data collection for advertising is the concept of unified ID's, which relies heavily on consensually provided data from signed-in users, something we tend to assume doesn't apply to the greater podcasting space, as Apple, Google, Spotify, and Amazon aren't keen on sharing that data. But according to SiriusXM's SXM Media's latest press release, they're actively testing their proposal for an industry-wide framework that would enable the podcast player space to provide that data. “We are entering a new era of identity – both in culture and in technology – that defines us not by who we are on paper or the cookies we leave behind, but by our interests and passions. AudioID is a consumer-first, privacy-conscious infrastructure that will deliver our audiences the best experiences and give marketers access to data-driven capabilities like never before,” said Chris Record, Senior Vice President and Head of Ad Product, Technology & Operations at SXM Media & AdsWizz. While the reach has yet to be determined, and public access to the framework has not yet been made available, this is incredibly encouraging growth in an area of podcasting we've previously considered stagnant. Spotify Stands Behind Rogan Even As Earnings Fall And finally, yes… some news on Spotify's Joe Rogan “problem”. We know you've heard all about it, but we were waiting for Wednesday's scheduled earnings call to bring it up. And we're glad we did. According to Marketwatch's Jeremy C. Owens: “Spotify Technology SA executives said Wednesday they expect fewer subscriber additions in the first quarter than Wall Street expected, sending shares spiraling lower, but they contended the forecast miss was not because of recent controversy. Spotify guided for 1 million fewer net subscriber additions in the first quarter of 2022 than analysts expected, and did not provide an annual forecast as they have in the past. Shares dove more than 18% in after-hours trading immediately following the release of the report Wednesday, though they rebounded to a loss of less than 10% after Spotify's chief financial officer gave a bit of color on expectations for the year in a conference call.” But the big question we have in podcasting is how much, if any, of the miss in projections can be attributed to protestors who take exception to Rogan's comments? When Spotify founder Daniel Ek was asked specifically is these misses were impacted by recent customer cancellations related to the Rogan controversy, Ek said “Um, no.” and that “the easy answer is we don't reflect any churn from the recent Joe Rogan thing in general. What I would say is it's too early to know what the impact may be. And usually when we've had controversies in the past, those are measured in months and not days.” But Owens goes on to note: “Spotify stock has suffered during the controversy, falling 18% so far this year, but that continued a previous downward trajectory. Shares have declined 44.4% in the past 12 months, as the S&P 500 index gained 18.8%” Watch this space as this continues to unfold. The Download is a production of Sounds Profitable! Today's episode was hosted by Bryan Barletta and Evo Terra. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio. See omnystudio.com/listener for privacy information.

Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify stands behind Rogan even as earnings fall. Let's get started. Neilsen spells doom for IAB In the world of TV, Nielsen measurement has been the defacto solution that deals are guaranteed against for decades. But now, according to Tim Peterson of Digiday, alternative measurement solutions are gaining traction in tandem with Nielsen metrics and for some publishers and campaigns, replacing them completely. Nielsen took its fair share of lumps last year, with the Media Ratings Council board voting to strip them of their accreditation for local and national TV viewership due to undercounting audiences during the pandemic. And with their newly announced plans for Nielson One, a cross-measurement product, there is a lot of comfort in using new measurement partners in parallel to compare to current Nielsen reporting, while publishers determine their path forward. Incumbent measurement solutions are incredibly hard to shake, and this change in the TV landscape doesn’t mean that overnight, Nielsen won’t be the primary solution or that they’ll ever necessarily lose that top spot. But it does mean that any measurement solution that represents an industry can and should be challenged, to better represent the industry and all those participating in it. IAB measurement of podcasting may be the default today, but we should always keep an open mind to better opportunities. Podcast Ads See Big Gains—Again! Good news for the podcast advertising industry! According to AvertiseCast, the effective rates brands are paying for podcast ads have increased once again, and for shows of all sizes. Their most recent study of the 2,515 podcasts tracked shows that aggregate or the average CPM is now $25.37, which is up from $22.50 this time last year. Doing the quick math shows that’s an increase of 12.7%. Nice And the news is even better for shows with the largest audiences. According to AdvertiseCast’s data, shows that see over 100K downloads are getting an average of $23.08, up from $20.09 a year ago. That’s a 14.6% increase year over year, and great news for the growing value of podcast advertising. CheckMyAds Makes Misinformation Less Profitable The nonprofit adtech industry watchdog CheckMyAds continues to gain traction on holding platforms accountable for monetizing disinformation content. Writing in MediaPost, Karlene Lucovitz reports that Google has decided to stop serving Google Ads on Fox News’ host and Cumulus Media radio and podcast host Dan Bongino’s own website. This comes just a week after YouTube permanently banned Bongino from the platform for, you guessed it, repeated violations of YouTube’s COVID misinformation policy. Quoting from the piece: It is not clear how much revenue Bongino will lose as a result of the Google Ads and YouTube bans. However, as Engadget noted, Claire Atkin, co-founder of the digital disinformation-fighting nonprofit Check My Ads, tweeted that Gateway Pundit lost $1.1 million in annual revenue after its Google AdSense account was revoked for spreading COVID and election misinformation. Quick side note: Clair Atkin is my guest on the next episode Sounds Profitable: Adtech Applied, if you are not already subscribed. What’s most interesting is Google, at least with their ad platform, doesn't have to make a decision on whether to censor content or not. Instead, they make the decision whether or not to fund it through their ad solutions. So sure, you can say anything you want on your own platform. But with this move, Google is saying pick someone else to make it profitable, a trend we hope to see echoed through all of media. Growing Podcasts Globally Every indicator shows podcasting has had a heck of a growth trajectory over the last few years. But even though we count our numbers now in the millions, it’s still dominated by English-speaking podcasts. But that may be changing. In Digiday, Sara Guaglione investigates how podcast publishers and platforms are working to grow non-English language audiences. Quoting from the piece: Of the 600,000-plus podcasts that launched in 2021 [that had declared] a language [in the RSS feed], a majority – 53% – tagged a non-English language, according to [Dave] Zohrob [of Chartable]. By contrast, in 2020 less than half of the 900,000 new podcasts debuted in 2020 were in non-English languages. Knowing that the majority of new podcasts launched last year are presenting information in a language other than English is a huge turning point for the global-ness of podcasting, which should be welcome news for any podcasting business looking to expand their global footprint. SMX’s AudioID The impending death of the third-party cookie and the degradation of mobile device IDs has been the backbeat of the advertising industry for the past two years. But until this week, with Facebook shares dropping over 20%, the impacts have been far more fearmongering than fact. Technology’s focus on privacy means a more transparent world, and at the forefront of data collection for advertising is the concept of unified ID’s, which relies heavily on consensually provided data from signed-in users, something we tend to assume doesn’t apply to the greater podcasting space, as Apple, Google, Spotify, and Amazon aren’t keen on sharing that data. But according to SiriusXM’s SXM Media’s latest press release, they’re actively testing their proposal for an industry-wide framework that would enable the podcast player space to provide that data. “We are entering a new era of identity – both in culture and in technology – that defines us not by who we are on paper or the cookies we leave behind, but by our interests and passions. AudioID is a consumer-first, privacy-conscious infrastructure that will deliver our audiences the best experiences and give marketers access to data-driven capabilities like never before,” said Chris Record, Senior Vice President and Head of Ad Product, Technology & Operations at SXM Media & AdsWizz. While the reach has yet to be determined, and public access to the framework has not yet been made available, this is incredibly encouraging growth in an area of podcasting we’ve previously considered stagnant. Spotify Stands Behind Rogan Even As Earnings Fall And finally, yes… some news on Spotify’s Joe Rogan “problem”. We know you’ve heard all about it, but we were waiting for Wednesday’s scheduled earnings call to bring it up. And we’re glad we did. According to Marketwatch’s Jeremy C. Owens: “Spotify Technology SA executives said Wednesday they expect fewer subscriber additions in the first quarter than Wall Street expected, sending shares spiraling lower, but they contended the forecast miss was not because of recent controversy. Spotify guided for 1 million fewer net subscriber additions in the first quarter of 2022 than analysts expected, and did not provide an annual forecast as they have in the past. Shares dove more than 18% in after-hours trading immediately following the release of the report Wednesday, though they rebounded to a loss of less than 10% after Spotify’s chief financial officer gave a bit of color on expectations for the year in a conference call.” But the big question we have in podcasting is how much, if any, of the miss in projections can be attributed to protestors who take exception to Rogan’s comments? When Spotify founder Daniel Ek was asked specifically is these misses were impacted by recent customer cancellations related to the Rogan controversy, Ek said “Um, no.” and that “the easy answer is we don’t reflect any churn from the recent Joe Rogan thing in general. What I would say is it’s too early to know what the impact may be. And usually when we’ve had controversies in the past, those are measured in months and not days.” But Owens goes on to note: “Spotify stock has suffered during the controversy, falling 18% so far this year, but that continued a previous downward trajectory. Shares have declined 44.4% in the past 12 months, as the S&P 500 index gained 18.8%” Watch this space as this continues to unfold. The Download is a production of Sounds Profitable! Today's episode was hosted by Bryan Barletta and Evo Terra. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

One of my favorite new hooks that you can get created for a couple hundred bucks. On this episode Russell talks about how he used satisfying videos his kids enjoyed to come up with a new ad idea. Here are some of the amazing things to look forward to in today’s episode: Find out how looking at satisfying art videos helped Russell come up with a new ad idea. See how you can use cool art as a hook for your ads. And finally see what kind of art Russell went with to make his new ads. So listen here to find out what little hack Russell is now using to come up with amazing hooks for his ads. ---Transcript--- Hey, what’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I’m excited to be here with you today, and today I want to share with you guys a little hack to make amazing ads that convert. Alright so we have this thing now where we’re spending a lot of time just creating ads and thinking about, “What’s the ad? What’s the hook? What’s going to get someone’s attention?” and the other day I was swiping through instagram or something, and I try to pay attention, what are the things that get me to stop? What are the things that I read and look at? I’m always looking at different things. And then I started thinking, I watch my kids right, my kids are really big into all these, these things that are, it makes me laugh, they always call them satisfying. They’re like, ‘Dad, look how satisfying this is. This thing’s so satisfying.” They’re always these weird art things with slime or with sand, or with shredding metal in a metal shredder. All these crazy things. And I was like, “Oh man, what if we did these different things and turned them into ads?” And the other day I went into instagram and went into search and started searching for cool art, or satisfying, or slime. I was typing in all these different key words, and I was seeing all these different, cool art things. And I started just liking a bunch of them, following their pages and stuff, because I wanted them to start showing up in my feed. And now inside my newsfeed I start seeing all these cool, crazy art things that people do. Like drawings and all sorts of different things. But the other day I saw one that caught my attention and I watched for a minute straight, and it was this guy and he does pancake art. So the camera’s above this pancake thing, and he’s drawing this picture and you’re seeing it, and it’s pretty cool. And then when he gets done he takes it and he flips it over and as soon as he flips over the pancake, you see the finished pancake. And man, I watched it and I went to his channel and I watched like probably 10 or 15 of them, and I showed my kids and it was so cool. Even though you kind of knew, “Oh he’s drawing Elsa,” or drawing whatever, you’re seeing all these different things, until he flips the pancake over, you don’t know exactly what it is. When he flips it over there’s all the detail and it just looks amazing. So I was like, “Oh my gosh, look how much this sucked me into watching this. I watched so many and I showed my kids them.” I was like, how do I get this to become an ad? Do I have him do a pancake of my face? I’m like, that’s annoying. No one wants to see a pancake of my face. What can I do? What can I do? And I was like, “What if I had them do the pancake of the book covers, Dotcom Secrets, Expert Secrets and Traffic Secrets?” So I emailed the guys on the channel, I was like, “Hey, how much would it cost to have you pancake art my books?” And it was a couple hundred bucks per book, it was not that expensive. I wired the money and just today I got back three pancakes that were flipped over. Them doodling my book and then flipping them over. And it turned out so cool, they were amazing. So now I’m going to take those and turn them into little ads. We’re going to have YouTube ads, Facebook ads, Instagram. Just a bunch of variations because, you know, you look at, you come back to step number one, we talk a lot about hook, story, offer. Hook, story, offer, what’s the hook that grabs their attention, and the story and then the offer. So I figure the pancake is the hook. You’re like, “What is he drawing?” and then boom, it flips over. While they’re watching I could tell the story about what’s happening, what he’s doodling and why I wrote this book. And then it flips over and it’s done, and then we can make the offer for them to go get a free copy of the books. So I have no idea right now if the ads going to work, or if it’s not going to work, if it’s going to be successful or not successful. But I do know it’s a good hook and it’s going to be really fun. And I’m excited to test it out. Especially when you look at some of the ads we make, we spend tons of money, some are just on my phone, but you never know what the hooks going to be that grabs someone’s attention. So for a couple hundred bucks to test it, it’s really, really exciting. So I’m excited for that. And then I started, after that I started looking into claymation, I started finding a claymation, and I messaged probably 10 different claymation artists for making claymation ads and stuff like that. So it’s just fun new things. So for you, this is why I brought this up. I want you guys to start going to instagram or Facebook or whatever and start looking at art. Look at artists, look at the cool designers, look at people that are doodling, that are sketching, that are doing just whatever. Or they’re creating things with their hands, just any kind of art that grabs your attention. Start following all the channels you can, and the more channels you follow, the more it will show up in your search results, when you start seeing all these different cool things, and then go reach out to the creators and say, “hey,that ad you created, or that image, that thing was amazing. Can I pay you whatever to have you create something like that for me and for my company?” And like I said, for us, for the pancake art it was a couple hundred bucks per book cover and it turned out so cool. And who knows, that could be the ad, the one that blows up. It’s funny because I remember, you never know which hooks are going to work. A couple of years ago we had the Harmon Brothers do our very first video with them. And it turned out amazing, we loved it. We spent tons of energy and money, we did this big launch, we threw this big bubble soccer party, all sorts of stuff. And the video did good, it got a million or so views and it was good. And then like a week later, Chris Record made a rap, a Sunny D rap, it was a Clickfunnels rap, and he just made it as a joke and sent it to us as a gift and we ran that, and that video actually got more impressions, more views, and more sales in Clickfunnels than this one we’d spent hundreds of thousands of dollars creating. So you never know what the hook is going to be. So that’s why it’s essential to create tons of hooks and trying thing after thing after thing after thing. And just trying them. I think this is a really fun and unique way. So for my side time when I’m bored, sitting around, like what I’m doing now is looking for artists who can create little things that give you a quick 30 seconds, grab their attention just enough to tell your story, and do the next thing. I saw Dean Graziosi a year, maybe two years ago running a bunch of ads and he did this little quick 5 second magic tricks. He was in his Tesla and there was a book on the Tesla screen and he went and grabbed it and it turned into a real book. Little camera magic tricks that are engaging. And one he had a box and he turned the box upside down and books kept falling out, but it was just enough to grab someone’s attention like, ‘How is that possible?” and then you can tell them the story. Hook, story, offer, right. So there’s my suggestion for you. Oh, I saw these other guys doing reverse stuff. So they had a banana and they’d peel it on video, then they’d do it backwards, and they’re so engaging. So I’m like, what kind of things can we do with that? Can I record myself ripping a page out of my book and then showing me putting it back in, backwards motion? Anyway, there’s a bunch of cool things you could do. So hopefully this gets the wheels in your head spinning for cool ways to make hooks that aren’t just you on your iPhone, even those kind of ads do work really, really well. But just another unique way to try and create something amazing. So that helps you guys, appreciate you all. I hope you’re having a great day. If you got any value from this episode or any episodes please take a screen shot on your phone, and then tag me on it, I love to hear what your big takeaway was. And it always makes my day, scrolling through my feed and I see people tagging screenshots of the podcast. So if you got something from this episode, please screen shot and share it. With that said, thank you so much and I will talk to you guys all again soon. Bye everybody.

Chris Record und Smartmember Finde gute YouTube-Filme Baue eine Mitgliederseite Baue eine Squeeze-Page um Emails zu sammeln Generiere Traffic Schicke Emails um den KLT-Faktor aufzubauen

The Chronic Album by Dr.Dre was probably my #1 hip hop album ever so was stoked when Chris created this remix for our marketing material for our CBD biz, plus his Spotify song is dope for other online entrepreneurs Take free tour here http://www.hempworxbizop.com/cbd22 Order your CBD oil bottles http://www.HempWorx.com/cbd22 My Social Media & Show Sponsors http://www.selfdevelopedlife.com --- Send in a voice message: https://anchor.fm/self-developed-life/message

Chris Record breaks down step by step exactly How to Profit via 22 Billion Dollar CBD Legal Hemp "Green Rush" Biz Plan Overview Work with Chris & I take free tour http://www.hempworxbizop.com/cbd22 Social Media & Show Sponsors http://www.selfdevelopedlife.com --- Send in a voice message: https://anchor.fm/self-developed-life/message

Mit Social Media sind ganz neue Möglichkeiten da. Es gibt immer wieder Leute, die diese Möglichkeiten nutzen, um erfolgreich zu verkaufen. Gerade ist das auf Instagram mit dem Bild von einem Ei (!) passiert. Ich habe das mal bei Chris Record mit Videos auf Facebook gelernt.

Chris Record was in and out of jail at the age of 14, never got past 9th grade, and surrounded himself with the “wrong” crowd growing up. Now, he's a self-made millionaire and co-founder of LifePreneur, which helps teach business owners how to earn more time and money through automated sales funnels. He's known for his entrepreneur rap videos like “Entrepreneurs Got Choices,” “Miracle Morning Rap,” and “Still Standing.”

I talk about the importance of being part of a community when learning something new. In my case, I've joined 3 facebook groups on ecommerce as I'm going throug the 90-day Ecom Challenge with Chris Record.

Bitcoin Miners – Coach Brent – Trevor Was Sick – Sperm Donors Outro Song: “HODL Gang” by Chris Record  

Chris Record vs Vince Reed - Battle Mastermind Chris Record is a serial Entrepreneur and Founder/CEO of Tecademics, A School For Entrepreneurs. This is not your typical interview… This is the BATTLE Mastermind where YOU get to be a fly on the wall as Chris and I work on our businesses together! Subscribe On iTunes: https://itunes.apple.com/us/podcast/internet-traffic-jam/id874979918?mt=2 To connect with Vince Reed: VinceReed.com/WIN

Jennifer Hudye is the founder of Conscious Copy and is one of the most sought after email copywriters in the online marketing space, writing copy for 6 and 7-figure campaigns. The top information marketers and influencers in the world, including: Joe Polish, Dean Graziosi, Eben Pagan Training, Bulletproof Coffee, Bedros Keuilian, Sally Hogshead, Chalene Johnson and many others, hire Conscious Copy to help them build out their strategy and craft results-driven copy that converts cold leads into raving fans. Jennifer has also spoken on stages alongside as Lewis Howes, Russell Brunson, Russ Ruffino, Keith Yackey, Chris Record, and many others. In this episode, learn how to write copy in a conscious way so that you can generate lots of sales without sounding "marketty."

Famed internet marketer Chris Record has a fun chat with Mark about how they BOTH started on free computers at the public library because they couldn't afford their own internet service...but they beat back resistance with persistence...until they cracked the code.