Podcast appearances and mentions of russ ruffino

Interview with Russ Ruffino, Founder & CEO of Clients on Demand. The post 388: Interview with Russ Ruffino, Founder & CEO of Clients on Demand first appeared on Persuasion by the Pint.

If you want to level up, text me at 725-527-7783! ---Today, I'm sitting down with Russ Ruffino, the founder and CEO of Clients on Demand, a company that's mastered the art of attracting the right clients at the right price. Russ has built a wildly successful business by helping others do the same, and in this episode, he's pulling back the curtain on the strategies that actually work.We're breaking down the psychology of persuasion, why so many people struggle to sell high-ticket offers and what separates those who thrive. Russ shares how marketing has evolved, what business owners must do to stay ahead, and whether AI is a game-changer or just hype when it comes to coaching and human connection.Beyond just making sales, we're talking about the future of coaching, what's working, what's failing, and where the industry is headed. Russ unpacks pricing strategies, why most done-for-you services fall flat, and the keys to running a thriving virtual company. Whether you're a coach, consultant, or entrepreneur, this episode is packed with insights to help you scale smarter.Connect with Russ:IG: https://www.instagram.com/russruffino/Website: https://russruffino.com/---If you want to level up, text me at 725-527-7783! Get access to our real estate community, coaching, courses, and events at Wealthy University https://www.wealthyuniversity.com/Join our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/--- ---About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media a...

Russ Ruffino spent his 30th birthday sobbing into his bourbon because he felt like a failure. He had spent the last decade bartending while clinging to his dream of becoming a movie star. So, how did he go from bartender to CEO of a $100 million business? He took his first step by applying his acting skills to writing persuasive sales copy. In this episode, Russ shares his incredible journey, offering lessons on leveraging unique skills, taking bold risks, and building a values-driven team to build a thriving business. Russ Ruffino is the founder and CEO of Clients on Demand, a company that has generated over $100 million in revenue. He helps entrepreneurs, coaches, and consultants attract their ideal clients at the right price, anytime they want. In this episode, Ilana and Russ will discuss: - Translating his acting skills into compelling sales copy - Taking the plunge into entrepreneurship - Going from zero to $250K  - Scaling from small offers to a $100M empire - The problem with scaling too quickly - Why marrying the right person is a superpower - Building a solid team by focusing on mission - Why your company needs a "no jerks" policy - Accepting that obstacles will come - His rule of thumb for firing people - Why entrepreneurs need acting classes  - Celebrating wins and enjoying the journey - And other topics…   Russ Ruffino is the founder and CEO of Clients on Demand, a high-ticket sales company that has generated over $100 million in revenue by helping entrepreneurs scale their businesses. After struggling as an actor and bartender for a decade, Russ discovered online marketing. He took the plunge into entrepreneurship and today, he helps coaches, consultants, and service providers attract the right clients, at the right price, anytime they want.  Connect with Russ: Russ's Website: https://russruffino.com/  Russ's LinkedIn: https://www.linkedin.com/in/russruffino/  Resources Mentioned: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357  The Ultimate Sales Letter: Attract New Customers. Boost your Sales. by Dan S Kennedy: https://www.amazon.com/Ultimate-Sales-Letter-Attract-Customers/dp/1440511411  How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets by Felix Dennis: https://www.amazon.com/How-Get-Rich-Greatest-Entrepreneurs/dp/1591842719 

Does the legal jargon make your head spin as a health coach? Do you wish running your business was as easy as sipping a green smoothie?    Lisa Fraley, an attorney and legal coach, shares some great insights on the legal landscape of the health and wellness industry. She provides valuable advice on avoiding common legal pitfalls and setting up compliant health coaching practices. She demystifies the complex legal issues to help you understand the legalities that come with the health coaching business so you can focus on helping clients without legal worries. Whether you are a health coach, a doctor or any other licensed medical professional, this episode has some great insights for you!   In this episode, they talk about: How can a burned-out psychologist hire health coaches to work while complying with HIPAA How can doctors hire health coaches to work with their patients Differences between functional medicine and functional wellness coaching Can health coaches work with labs HIPAA compliance requirements for health coaches working with medical practices Changes in telemedicine laws, especially post-pandemic  Risks of using medical titles (e.g., Dr.) in health coaching practices Difference between licensed medical professionals and health coaches Can licensed medical professionals sell their books on a health coaching website Rules for health coaches practicing online in green and red states How to get a free 20-minute legal chat with Lisa's team   Memorable Quotes   “It's frustrating when we want to be holistic and help people holistically and reach people farther and wider. But the law just isn't still quite there yet.”   “Doctors are doctors, and health coaches are health coaches. If a doctor wants to become a health coach, they need to go get trained as a health coach and become a health coach. Or they can educate people from their medical background, but they can't cross the two. They have to be separate because one is licensed and one is not.”   BIO: Lisa Fraley, JD  is an Attorney, Legal Coach®, and Holistic Lawyer®. She takes a holistic approach to law and business by blending her expertise as a former health care attorney in a large corporate law firm with the care and support as a Health & Life Coach. Her goal is to make law easy to understand, accessible and affordable, with lots of “Legal Love™”. With a Certificate in Sustainable Business Strategy from Harvard Business School Online, she's the author of Easy Legal Steps…That Are Also Good for Your Soul, a #1 Amazon best seller in both Corporate Law and Ethics, and the host of the “Legally Enlightened Podcast” on iTunes which offers bite-sized, digestible legal tips in 20-minutes or less.   Lisa has spoken on international stages from the Bellagio to British Columbia, including for Jonathan Fields, National Association of Nutrition Professionals, Functional Diagnostic Nutrition, Maryland University of Integrative Health, World Conference on Food Science & Technology in Rome, Italy (upcoming), JJ Virgin's Mindshare Leadership Summit (upcoming), and Maine Women's Network. For her expertise, she has been a legal expert on over 300 podcasts and interviews, including mindbodygreen.com, “Entrepreneur on Fire” hosted by Jon Lee Dumas, Health Coach Institute, Integrative Women's Health Institute, Chris Kresser, Dr. Tom O'Bryan, Functional Diagnostic Nutrition, Functional Nutrition Coaching Academy, True Detox, Institute of Nutrition & Fitness Sciences, Dr. Stephen Cabral, Russ Ruffino, Primal Health Coach Podcast, Practice Better, The Health Coach Group, The Limitless MD Podcast, Doctors Unbound Podcast, Wellpreneur Podcast, That Clean Life, The Wellness Business Podcast, National Association of Counselors in Private Practice, Dietitians in Business & Communications, The Flourishing Center, Dieticians in Private Practice, Entrepreneur Now Podcast, In Her Voice Podcast, Simplero, Shining Mentor Magazine, Australia's YMag, and “Good Day Maine” (WGME-13 Portland).   Mentioned In This Episode: Easy Legal Steps...That Are Also Good For Your Soul book: lisafraley.com/book   Lisa Fraley Website: https://lisafraley.com/    https://lisafraley.com/services/    Links to resources: Health Coach Group Website https://www.thehealthcoachgroup.com/    Use the code HCC50 to save $50 on our website   Leave a Review of the Podcast

When you observe the lives of financially successful people, it often seems like they are living the dream. However, this isn't always the case; frequently, their relationships or health are the areas that suffer due to their ambition. At such a crossroads, you may wonder what your second mountain is after successfully climbing the first mountain of making money.Ryan Lang found his second mountain and in this episode, he shares his life story and his discovery of more meaning in coaching. He also explains why coaches need coaches and some of the fundamentals of why selling and marketing as a coach is different from any other kind. Ryan is the founder of Whole Performance Coaching, Lang Properties, Inc., and co-founder of EMPIRE Partners. He has coached, managed, and mentored over 1,000 professionals over a 20+ year span, working alongside notable thought leaders such as Rory Vaden and Russ Ruffino.Additionally, Ryan has consulted with organizations including the Tampa Bay Buccaneers, New York Yankees, Precision Nutrition, and ConocoPhillips. With over 30 years of study in human psychology, sales, and performance, Ryan holds certifications from Digital Marketer, The Transformational Coaching Academy, NASM, Precision Nutrition, and the Institute for Integrative Nutrition.

Ryan Lang challenges the traditional notions of high achievement, introducing listeners to the concept of whole performance. By sharing his story of personal downfall and rebirth, Lang illustrates the dangers of one-dimensional success. He offers guidance on aligning personal identity with broader life goals, ensuring that success is measured not just by professional achievements but by overall life satisfaction.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:The key differences between achieving and performing.Ryan Lang's turning point towards a purposeful life.The transformative power of finding one's passion.The methods for consciously crafting a desired identity.Importance of aligning goals with personal identity.Episode References/Links:Ryan Lang on InstagramRyan Lang on FacebookEmpire PartnersRyan Lang's WebsiteRyan Lang's LinkedInSales Program - www.closeeveryone.comGuest Bio:Ryan Lang combines his expertise in sales, marketing, and human optimization with transformative whole performance coaching principles to take high achievers and businesses to the next level. He is the founder of Whole Performance Coaching, Lang Properties, Inc., and co-founder of Empire Partners. He has coached, managed and mentored 1000+ professionals over a 20 year span and worked alongside Rory Vaden, Russ Ruffino, and other notable thought leaders. In addition, Ryan has consulted with the Tampa Bay Buccaneers, New York Yankees, Precision Nutrition, and Conoco Phillips. Prior to his current companies, Ryan was instrumental in building a 8-figure service firm in the energy sector, where he was responsible for the acquisition and divestiture of over $100 million in oil & gas properties, royalties and leases. In addition to 30 years of study in the fields of human psychology, sales and performance, Ryan holds certifications from Digital Marketer, The Transformational Coaching Academy, NASM, Precision Nutrition and Institute for Integrative Nutrition.   If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. DEALS! Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox Be in the know with all the workshops at OPCBe It Till You See It Podcast SurveyBe a part of Lesley's Pilates MentorshipFREE Ditching Busy Webinar  Resources:Watch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable Pilates Follow Us on Social Media:InstagramFacebookLinkedIn  Episode Transcript:Ryan Lang 0:00  We can play at a really high level in one area to the detriment of so many other areas of our lives. And to me that is not high performance. High performance is really what I call whole performance. And that's being able to play at a high level in every area of your life. Yes, we're not robots, the meters are gonna move up and down just a little bit. But you're never in a situation where one thing is like way up here, and something else is just a dumpster fire. Lesley Logan 0:29  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 1:11  Okay loves, get ready. We got a great story for you. We got a great journey for you. We've got some great nuggets like mic drop nuggets, like you're gonna want to rewind, hold on, what did he just say? Like he was saying this one thing? Also, I should tell you, our guest is Ryan Lang, he was saying this one thing that I was just like, if you're watching our podcasts on YouTube, my hair bun is like nodding for me. It was everything. It was like the best encapsulated question, you could ask yourself to be it till you see it. So get ready. I'm not going to talk anymore, because I'm going to let Ryan do it for us. Ryan Lang is our guest today. Here he is. Lesley Logan 1:47  All right, Be It babe, I'm so excited. I have a dear friend, Brad and I got to meet him in real life recently. And his name is Ryan Lang. And what he's doing is like, it's just really amazing. And I love his take on it. So we're gonna dive into his unique take on identity and things like that. So Ryan, can you tell everyone who you are and what you rock at? Ryan Lang 2:06  Yeah, Lesley, I'm so first of all, thank you for having me. And I'm so excited to spend some time with you. So I'm the CEO of a company called Empire Partners. And at our core, really, we're a business consulting firm. And we specialize really in the coaching space, though. We have deep backgrounds in the coaching industry and have worked for and consulted for some, I mean, really, the biggest coaching companies on the face of the planet. And Empire really exists to help coaches become profitable business owners, a lot of coaches know how to coach very well, very few of them are profitable business owners. So that's empire. And then, for me, personally, I am a high performance coach. And so that's something that I've been obsessed with for a very long time, I kind of went through, you know, quite a journey that we can, you know, get into if you want on our podcast today. But I went through quite a journey in the business world building an eight figure business and kind of watching it and myself burned to the ground. And having to reinvent myself, hence, a lot of my study and work around identity. And so, you know, I really work directly one on one with a handful of high achievers, entrepreneurs, executives, business owners, and help them play at a high level in every area of their lives, which is what I call whole performance.Lesley Logan 3:30  Very cool. Okay, so you've got your hands in a lot of things. I love that there's coaches for coaches, because same thing I coach a lot of Pilates instructors, because they're amazing at what they do, and they're not often very good at business. Ryan Lang 3:42  Yes, yes. Very true. Lesley Logan 3:45  You know, I'm like, oh, please don't do what you're doing that you're gonna lose your house with that model. Like you have to separate yourself. So Ryan, I do want to like something that just came to my mind, and we can dive more into your journey. But you said high performance coach, and something that I'm curious about. And you also said high achiever, which is very different than I think an over like, overachiever. Like I'm recovering perfectionist, overachiever. Is there a difference between high performance and high achieving or like, do you know what I mean? Like, should we be striving for high performance, but not like, I guess I'm wondering, like, how you differentiate those things and those personality traits? Because I know a lot of our listeners are perfectionist, overachiever type personalities?Ryan Lang 4:27  Yeah, absolutely. So I'm going to make, this is a really good distinction. And I'm going to, I'm going to rephrase it just a little bit because I actually think it's exactly the same thing. So high achievement is really what I think most perceive most people identify as high performance. And most of the time when we're talking about high achievers or high performers, we have a tendency to do that somewhat interchangeably. And it's usually someone who has made it you know, who's shown a significant amount of progress or capability or results in one area, typically, right. And so what I would redefine this as actually, one of the reasons that I started my whole performance program was because of the fact that I realized I fell into this category as that I, you know, many of my contemporaries as entrepreneurs and business owners, in that we can play at a really high level in one area, to the detriment of so many other areas of our lives. And to me, that is not high performance. High performance is really what I call whole performance. And that's being able to play at a high level in every area of your life. Yes, we're not robots, the meters are going to move up and down just a little bit. But you're never in a situation where one thing is like way up here. And something else is just a dumpster fire. Lesley Logan 5:57  Right. Like your, your work is like insanely amazing. And your relationship is like, there's not there's no relationships. Got it. So like, okay, that I actually love that you brought that distinction, because I do think people use it interchangeably. And I think that it's your I like your idea of like a high performance is more, is whole, like it's more balanced. And like you have yeah, I think that that's really cool. Because it was just something that came to my mind. I was like, hold on, wait a minute. We don't often talk about high performers. A lot of people are high achievers or overachievers. And that's interesting. Okay. So I want to go back to your journey a little bit, though, how did you get into coaching, and then also that little bit of a burnout journey that brought you to where you are like, because I do think, you know, I had a coach who said, you can never take people's rock bottoms away. And I know, people are all like trying to protect their kids from like a rock bottom. But like, really, we learn the most from these these journeys. So I would love to hear your advice. Ryan Lang 6:50  Yeah, so I, I got into the business world after spending about four years in sports radio and in broadcasting. I got into the business world, in my mid 20s. And, or early, mid-20s. And I had an opportunity in the oil and gas industry, working with my dad and a business partner, where we built a company, literally from nothing to eight figures, and it was a it was a wonderful opportunity for me and helped me learn and craft and cultivate a lot of different skill sets and understandings and all of that stuff. And over the course of time, you know, I built a hell of a skill set, I was you know, leading and managing upwards of 200 people at a time at one point. And, you know, I was making a lot of money for especially, you know, for a person, my age and living a life of freedom and doing what I wanted to do and all of that stuff. What I didn't realize was happening along the way, though, is that number one, I really was pretty much chasing a buck and a thrill, essentially, you know, my, my hedonistic setpoint was consistently getting higher and higher, and I needed more, and I just couldn't keep, you know, like, I was insatiable from that standpoint. And in conjunction with that, my wife and I had our first child, it was an amazing experience. And shortly after that, we found out unexpectedly that she was pregnant again. We didn't even know if we were gonna have another kid. And like, yeah, like, nine months later, we're like, hey, there it is, again. So we were almost Lesley Logan 8:49  Oh my gosh those are Irish twins. Ryan Lang 8:51  Very close. Yeah, very, very close to Irish twins. So when she found out that she got pregnant, it was a really tough time for her. And we, we started having a really difficult time in our relationship communication started to break down. And right around that time is like, I can look backwards now and sort of see when the pieces really started to fall apart. I spent a lot of time on the road like 75,80% of the time. And as our communication got worse and worse, I started turning into a completely different human. It was on some level somewhat self-preservation, so to speak but I literally turned myself into somebody completely different. I lived a completely different life away from home. I honestly, I think I was an absolutely terrible husband. Eventually, a really terrible boss and leader. I literally looked at myself every day and just hated what I saw in the mirror and I couldn't stop doing what I was doing. Like I just, I was on that highway to complete and total disaster. And I was not slowing down at all. And eventually, I came to a point where, you know, those things started to catch up with me and I can't even tell you how or why it happened. But God, the universe, whatever it is that you know, you believe in, I feel that I had a day where I was just like, I have to stop this or I don't know if I'm gonna make it. Like I hated myself so much internally, that I had moments where I was like, what am I doing, I might as well just get this over with.Lesley Logan 10:36  That's a really dark place to be and I think a lot of people can resonate, because it's like, I'm like thinking back to like your definition of like a high achiever versus a high performer and like, and then even like, your thoughts, and I didn't (inaudible) it's like, you probably like, this is the this is what we're doing. This is what I'm good at. This is where I'm going. And then it's like, too much of one thing is never, is never, it doesn't make you a balanced person. So yeah, that's a really hard day. Ryan Lang 11:04  It was yeah, it was, it was pretty tough. And I, I had this really, I can't even explain how or why it happened. But I had a moment of clarity one day where I was like, okay, what do you want to do here, like you got two, two roads, you can take, you can see if you can repair your marriage, maybe you can, maybe you can't, but at bare minimum, you give it a shot and commit to a different life, no matter what happens with the marriage, or you keep doing what you're doing and see how that works out for you. And so I decided to go back and you know, the Cliff's Notes version of the story is that my wife and I agreed, we, you know, we'd give it a shot. And we did, and we're still married, and our girls are amazing. And we have a great marriage now. But at that time, I realized in order to make this work, if I was really going to give it a shot, I had to not be traveling 75, 80% of the time, and at the time, we were living in a suburb of Nashville, and Franklin Tennessee, and I was traveling to Pittsburgh constantly. I had an office there. And so I went to my partners and I just said, look guys, I can't do this anymore. I have to find a way to live and work in the same place. This isn't going to work. And so we had an office in Colorado, which is where I live now and where I'm from originally in Denver, and we made an agreement for me to come and you know, do some work out of that office. And shortly after we made that move was really good thing. And everything was moving in the right direction. But I quickly fell out of love with what I was doing professionally. And I realized finally for the first time, that I had no purpose in what I was doing at all. And it never bothered me before, to be honest. But it was bothering me heavily. The more internal work I did on myself, the more I was looking at what I was giving back to the world and realizing that I was sucking really badly in that category. And I also felt like, the more that I learned and grew that I had a story that would resonate with a lot of other people, because I knew a lot of people that were in exactly the same boat as I was and they weren't making it out on the other side. So. Lesley Logan 13:18  It's almost like you were so busy. You didn't even have time to realize you had no purpose with what you're doing. And I think that's a really also tough crossroads to come to. It's like, oh, I don't you know, like, I actually don't like this, like I recall. You know, like, I when I start doing Pilates, I started to really like be in my own body and like, hear my own thoughts. And I'm like, oh, I don't like living here. And then it's like, okay, but now I know that (inaudible) right? And then I was like, oh, I don't like this job I'm in it's like, okay, so you end up with this like, amazing aha moment, but then it's like you (inaudible) your whole family to Colorado you have to. Ryan Lang 13:58  Yeah, yeah. It's the equip, I'm sure you experienced the same thing. But it's getting unplugged from the Matrix. Yeah, yeah. And once it happens, like, you can't go back. You're out. You know, like, yeah, so I, once I kind of came to that moment that was really what led me to coaching is that I I knew I wanted to do something I had no passion for my industry at all anymore. I still wanted to make money. And I knew also that I wanted autonomy. I've worked for myself for so long. I couldn't imagine the idea of going to work for somebody. And so my first foray into coaching was I spent a year just trying to figure out what I wanted to do after I left my my partnership. And I have a background as an athlete and in health and fitness and I got my first job as a personal trainer, when I was 19 years old in and did that for three or four years and I thought to myself, you know, I had a, one of the places, interestingly enough, when I was working on myself after things were such a mess and I finally sat down and was like, okay, who do you want to be? And how do you start crafting that human, the very first thing that I did was start working on myself physically, because it felt approachable to me, I knew how to do it. And I knew that if I could just commit to that, like that would be one piece that I could kind of rely on. So I got back into the health and fitness industry at that point, first, just as a personal trainer. And then eventually I fell head over heels in love with nutrition and holistic health and all of that stuff. And that's kind of what got me into coaching. And then, you know, from that place, interestingly, the further along I got, the more I realized that I yes, there's a passion for health and fitness. But really, the overriding passion was for what was going on upstairs for somebody and helping somebody perform at a really high level. Not necessarily just physically, but in all areas of their life. And I knew that I couldn't do that purely through the lens of of, you know, personal training and nutrition and that kind of thing. And that's really kind of what started bridging the gap into where I am now.Lesley Logan 16:18  That's cool. Thank you for sharing, like, take us on that journey. I do. It's I mean, as a Pilates instructor, I know there's, I can do all the things, but if you like I, you know, there's so many things are out of my scope. So I went by training mindset and habits and breath work, because like, you know, sometimes you're just like, you're my client was late all the time. And she's like, I'm sorry, I'm sorry, I'm sorry. And I'm like, you have to actually stop apologizing to me. And you have to actually ask yourself, like, why don't you think you deserve a full 55 minute session, I'm charging you I'm sitting here like, I got a client after you. I'm like this, I getting paid. But you, this is yours. And if you only want 45 minutes, that's fine. But like, if you want the full hour, you have to ask yourself why you can't give yourself permission to leave work early, or give yourself permission to deal with the traffic. And that's what was one of those moments. I'm like, okay, hold on. That's not, it my training. Where do I get this? Because it's, it's, I can only do so much with your body. I can't, you know, like, so if your mind is not in it, and your hormones aren't like if there's so many other things to the to the puzzle. So what I mean like what a crazy journey to go from like eight figure business crazy company, that you're traveling all the time to really work on yourself, and then you're working with people. So can you, can we go into like, what was the the the lens of identity like, what were you? How is that affecting the decisions you're making or making you with the coaching you're doing? Ryan Lang 17:42  Yeah, great question. So it's when I was kind of in, you know, the thick of it before I exited my partnership. And when things were as bad as, as they were, what I realized is that looking back, of course, hindsight, always being 2020, I made a couple of decisions that I really hated. And when I made those decisions, I backed it up, I reinforced it by deciding that I was the decision that I made, oh, well, because I did this, I guess I'm just that type of person, I guess this is just who I am. And I can remember times where during that period of time, I literally I started crafting the identity of somebody that I didn't want to be and hammering it into my subconscious. So I can remember for right now, as we're having this conversation, I used to take I used to do a lot of driving when I was in, you know, in Pennsylvania, between Pennsylvania and West Virginia and Ohio, visiting clients and some other things. And I can remember driving down the road thinking to myself, well, I'm really not there for my girls, I guess that's just how it's gonna be, I guess I'm just gonna be that dad who just sends money in the mail, and they can rely on me financially. But you know, I'm not home. I guess that's just who I am. And I literally just hammered it in. It's like, you know, identity with those kinds of statements. It's literally like hammering a nail into the wall or a piece of wood. Like we hit it a couple times. And it goes in a little bit. And we hit it again. And it goes in a little bit. And eventually if we hit it enough, that soccer is going in all the way and it's you know, it's all the way in thereLesley Logan 19:30  And so difficult to pull out because like Ryan Lang 19:32  Yes, that's right. Lesley Logan 19:34  I remember listening to a Brené Brown book many, many years ago, I don't, don't ask me which book it is guys, because I only remember this line. And it was, it was there's a difference between saying like to your child who gets a bad grade, you're stupid, or who does something ridiculous and you're saying you're stupid or that was a that was a dumb thing to do. Like there's a difference between your and that and so like, and it's so, it's so common for us to go I did something I am that person, as you're saying versus like, oh, I that was a weird mistake I made or what, why did it like, like, it's so, it's so crazy how we just like bring it on and our brain is not going to like, go metal on us and go rogue and go no, no, hold on. That's not you. (Inaudible) okay, that's what I am. Ryan Lang 20:18  Yep, yep. It'll eat, it'll eat whatever you feed it. And, and you know, so when fast forward when I kind of started to when I was really kind of starting from scratch, Ryan 2.0, after I left my partnership and started over, I literally sat down with myself and one thing and I didn't even understand, I had done very little inner work to that point and I didn't even fully understand what I was doing. But one of the best decisions that I made, whether I knew I was doing it consciously or not, was that I didn't sit down and say, okay, what is it that I want my life to look like or what do I want to do in life or not even what do I want a day to look like? What I did is I sat down and I asked myself, who do I want to be? What do I want to be able to say who is the human that I want to show up as and that I want other people to see day in and day out? And that became kind of the bedrock for everything that I built. And what was interesting about that is that all of the things that had swirled around in my mind about where I wanted to go and the things I wanted to do and all of that stuff, when I focused on who I wanted to be and how I wanted to show up and what I needed to do to actually become that all of the rest of the things just came. Lesley Logan 21:52  Yeah. I mean, you just described be it till you see it. Like that's the best, that's the best question you could have asked yourself versus like, it's so easy for us to go to the day or the calendar or the the thing the action. But it really is you have to understand the who so that you can understand, like, what would that person do? Like, how would that person show up like what of those actions I would take? Well, I love that so much. And I also like, you know, it's so important, because I have done, you know, many, many years ago, one of the first times I ever did like a goals like a one-year, five-year, 10-year thing was in 2012 I think maybe 2011. And if you do it like that, it's great. You'll get what you put down guys like it's, I got like exactly put down and I got it fast. And I wrote it. But it didn't make me happy because I didn't start with the who I started with the what. And like, so I remember, like everything was going along and I'm like, okay, now I'm going to be, start to find a yoga training. I'm like, do I want to be a yoga teacher? Like I'm a Pilates? Do I need to be a yoga teacher too? Like, it was this weird question that I was like, hold on, what did I write down? Like, what were, are these my goals? And so I had to go back to the drawing board a year later and go, Okay, who is? Who am I wanting to show up as, and then let's do this again. And it's really, really important because you will get what you want. Like, you, what you put out there you'll get. It's really amazing. And also like if you put out the wrong thing, you're gonna get that thing.Ryan Lang 23:18  Amen. Amen. 100%. And I love the way that you phrase that because it's so true if we attack the what first, we don't necessarily become who we want to become in the pursuit of the what, that was literally what sent me in the wrong direction in the first place. I was in complete pursuit of the what, with no belief or understanding of who I wanted to be and how I wanted to show up in the world and all of that kind of stuff and it led me to a really, really dark place. And I think that's especially circling back to the person that identifies as a high achiever, high performer, whatever. More often than not, that's it, they get fixated on a what, and once they realize they can do the what everything else kind of goes by the wayside and they inevitably become something that they don't choose. And just the same way that we have the ability to choose who we become by not paying attention to that and not choosing we can become anything and then wake up one day and go holy crap, who the hell is this?Lesley Logan 24:25  Well, we become so like, I was just listening to another podcast where it's like, if you aren't really clear on the things you want, or the like the thing, the who you want to be it's very easy for your algorithm to serve you that like, because like, I like curate my, if I don't like what I'm saying like okay, I need to do some searching like I need to recreate this algorithm. I love being cookie guys. Like you've heard it, you've heard me say, I say it all the time (inaudible) in my life. I'm like, yep, I like that because I want you to serve it to me again later. Thank you so much. Like if you aren't intentional about these things, you'll get served. And so I have a client who is like okay, I'm on this like, have you seen like the kitchen TikTok? And she's like, I'm buying these baskets. I'm like, what are you talking about? Last week you were focusing on rugs. What are you doing buying kitchen pantry stuff? Like what? No, your your whole life is being told what you're going to be based on because you don't know what it is. You're not super clear. Yeah, it's your it's, you know, many, many years ago before social media was like, if you don't have goals, someone's goals will become yours. Like it's the same kind of thing. Yeah, yeah. So okay, so all this work, all this stuff you've got you really focus on the who? What are you excited about right now? So now that you're like, on the other side, you got this 2020 hindsight, like, what? What are you so excited about right now? What are you focusing on?Ryan Lang 25:41  Oh, man, you know, for me, I'll say this in two ways. First things first, I'll talk about what I'm kind of excited for others for, you know, when I got into the coaching space, just like any other area of entrepreneurship or business ownership, I didn't know what I didn't know. And I knew nothing at that time. So I got my ass handed to me, over and over, and over and over again. And one thing that I love a lot about where I sit right now is that I sit in a space in this moment in the work that I get to do with people and the work that Empire gets to do with people and companies where we have failed over and over and over and over and over and over and over and over again. And we've watched others fail over and over and over and over and over again. So much so to the point where we figured out a lot of things that most people haven't. And one of the things that I'm most excited for is that right now, I believe that I and we collectively are so well positioned to help so many people who in turn are going to go out and help others that excites the ever living hell out of me right now. And what I love even more is that I also recognize that this isn't a place in any way, shape, or form. I believe that if I wake up one day and feel like I've arrived anywhere, I'm in big trouble. You know, it's I'm sitting in a place in this moment, personally, where what really excites me is that I'm also kind of ready for like my big shift. So, you know, the ironically, this year has kind of been a lot of my work starting on, you know, Ryan 3.0 at this point, you know, so I'm super excited personally to, to kind of take a lot of next big steps, and step into a lot of spaces that are unfamiliar and play with a whole lot of people that, you know, in the past, I thought maybe we're, you know, too far ahead. And, you know, it's gonna be a lot of fun, and I'm ready to buckle up and, you know, go fast. Lesley Logan 27:53  I love that. I think that's really cool. And I also, you know, I want to help highlight, like, back when you're Ryan 1.0 your work is all about money. And then now it's about the impact on the people. And like, I feel like that's something that I focus on, I think about a lot because we, I want as many people in the world to do Pilates, like it's I'm just obsessed, I know, it's a great thing. I also know that like, not everyone will like me, and I'm not everyone's, like, I'm also not the best teacher for you. If you've got like pelvic floor issues, there's going to be other people for that, like I have. So I love that the more I help these other teachers, the more impact that makes because they actually can get their message out to the people that they're going to help and then those people are gonna have their lives up. So like, it's kind of this thing where it's like, when you do focus on like, the amount of people you can impact, like you it really does make the work you we do, like, more exciting because it's less about, like how much we're going to charge for that and more about, like, how are we going to make how we get these many people to how you help them? How are they going to hear it, how we can help. And I think that that it makes it way more fun and it does require more work on on the part of ourselves because you gotta keep growing and learning to configure it, how to help them in a different place that they're at. So I think that's really cool. Ryan, I'm excited for you. We're gonna take a brief break everyone, and then we're going to come find out where you can work with Ryan, hear more about what he is doing, and his Be It Action Items. Lesley Logan 29:20  Alright, Ryan, where can people find you follow you connect with you more?Ryan Lang 29:23  Yeah, so you can get me on Instagram @RealRyanLang L-A-N-G on Instagram and easily findable on Facebook and LinkedIn as well. If you are in the coaching space and you want to be able to grow, scale your coaching business, you can check us out at www.empirepartners.io and we've also right now, you know we were very heavy into business consulting in general, but in addition to that, we do a significant amount in sales arena as well. And so if you want to check out our sales program that is good for any type of consultative, consultative selling, you can do that at www.closeeveryone.com. Lesley Logan 30:11  Cool. We have a lot of coaches who listen in all different kinds of areas, so I'm excited for them to connect with you guys. Okay, you, you've told us amazing stuff that has some great nuggets. But just for our amazing listeners who are the recovering perfectionist, overachievers, who would like some action items at the end? What are some bold, executable, intrinsic, or targeted steps they can take to be it till you see it?Ryan Lang 30:34  Yeah. Number one, as you and I talked about earlier, I think it is, first and foremost, don't do anything before you figure out the who, start with exactly who you want to be and I would even say, as you're sitting down and setting annual goals and things of that nature, before you even set those out, how do I want to show up this year? Who do I want to be? And how does that person do what they do day in and day out? And then, you know, the next step for me and anybody that I'm coaching, personally is, what are what are the things essentially I've got to build collateral for myself so that my subconscious can catch up with the things that I'm doing and who I want to be and where I want to go. So in order to build that collateral, I'm going to sit down, and I'm going to say, okay, what are some small steps that I can take literally every day and hammer in that nail, just like we talked about, so that when I look in the mirror, I actually believe that I am becoming that person. And eventually, I can easily become that person by simply sitting down and chunking my goals down to what are some small approachable tasks, and just so that it's not totally nebulous. A perfect example is if we're talking about health and fitness, I might say, you know, if I don't go to the gym at all right now, I don't do anything physical. It might be okay, you know what, I want to be the type of person who goes to the gym five days a week, but I don't know that I can trust myself to really show up and do that yet. So I'm going to promise myself that I'll go for a walk five minutes, 10 minutes every single day? Well, if I do that for a week, and then I do it for two weeks, well, now all of a sudden, I'm a walker, I can identify as that person, right? And then I can, I can stack something else small right on top of that, okay, cool. I'm a walker, you know, what, one day a week, I'm going to go to the gym, and I'm going to do a full body weight training session one day a week, well, I do that for a month or two. Now all of a sudden, now all of a sudden, I'm a gym person, right? So I think it really is deciding who and then you know, small things that you'll do repeatedly, day in and day out, that can start conditioning that identity where you build up that collateral with yourself and your subconscious, executing on those things, and then stacking the next small step right on top of it. Because at the end of the day, it isn't with any kind of a goal or an outcome, it's we can't predict the goal or the outcome, what we can predict and decide on every single day is that we're going to do the things that we believe will eventually get us there. So we fall in love with the journey, we set the outcome, we forget about it, we fall in love with the journey and we do it over and over again, and then see where we're at and adjust.Lesley Logan 33:31  I love all of those. I really do. And I love that you just said at the end because we can't control the journey. And like, if you are someone who identifies an abundance mindset person, then you have to like one of my, I remember, I wanted this house, the house we're in right now. And I remember telling my therapist, I was like, I'm just so nervous like what if we don't get it, like and she's like, oh, hold on, you are an abundance mindset person, you have to believe that there's other houses out there. Like if you don't, like you know, like, you can't get so obsessed with the outcome that you take away like what could possibly happen. And so I was like, okay, so I just need to fall in love with this process. And I just need to enjoy this journey that I'm on that could lead if it doesn't lead to this one, it's going to lead to even better one like it's gonna lead to exactly what's supposed to happen. And it was just such an interesting thing because it reframed how I like looked at the things that I was like holding on so tight as the outcome I want in, it's way less stressful. Just like, let it, let it happen. Yeah, Ryan, you're so awesome. I'm so glad we met and thank you for being here and sharing your journey with us. I know. I think that the way we when people share a story like that allows all of us to identify like different parts in our life. And we really went oh, that's interesting. That's what I was doing back then. And that allows us all to grow. So you're amazing, y'all. How are we going to use these tips in your life? Make sure you tag Ryan Lang, tag the Be It pod so we can share this, send this to a friend who needs to hear it, send it to your friend who you are like, oh my God, they keep self-deprecating. They're identifying as something that they're not, send it to them because it's, they might be the thing that they need to hear so that they can change their life. And until next time, Be It Till You See It. Lesley Logan 35:06  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day.  Lesley Logan 35:34  Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod. Brad Crowell 35:49  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell. Lesley Logan 35:54  It is transcribed, produced and edited by the epic team at Disenyo.co. Brad Crowell 35:58  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi. Lesley Logan 36:05  Special thanks to Melissa Solomon for creating our visuals. Brad Crowell 36:08  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The laws around what health professionals can and can't do can be complex. Strictly following regulations is important to avoid legal issues, but the rules are also constantly evolving, which can be a little exhausting.   Today's guest, Lisa Fraley, takes a unique approach to navigating the legal landscape of health coaching. She calls her method legal love — blending her expertise in healthcare law with coaching care and support.   In this episode, we talk about:   Options for psychiatrists/psychologists who want to build their business online but are afraid to hire anyone due to HIPAA requirements The difference between functional medicine and functional wellness coaching If a doctor wants to start an online business, should it be separate from their clinical practice Can a doctor hire a health coach from another state Story of a doctor who was investigated by the medical board in Colorado for practicing medicine without a license Ways for doctors to hire health coaches to work with people while staying compliant Lab testing laws  Tips for doctors to structure their online health coaching business   Memorable Quotes “If a doctor wants to become a health coach, they need to get trained as a health coach and become a health coach.” “Lab testing laws are state-specific, just like nutrition laws.” “There are so many ways you can do both medicine and coaching; you just have to set it up properly.” BIO: Lisa Fraley, JD is an Attorney, Legal Coach®, and Holistic Lawyer®. She takes a holistic approach to law and business by blending her expertise as a former health care attorney in a large corporate law firm with the care and support as a Health & Life Coach. Her goal is to make law easy to understand, accessible and affordable, with lots of “Legal Love™”. With a Certificate in Sustainable Business Strategy from Harvard Business School Online, she's the author ofEasy Legal Steps…That Are Also Good for Your Soul, a #1 Amazon best seller in both Corporate Law and Ethics, and the host of the ”Legally Enlightened Podcast” on iTunes which offers bite-sized, digestible legal tips in 20-minutes or less. Lisa has spoken on international stages from the Bellagio to British Columbia including for Jonathan Fields, National Association of Nutrition Professionals, Functional Diagnostic Nutrition, Maryland University of Integrative Health, World Conference on Food Science & Technology in Rome, Italy (upcoming), JJ Virgin's Mindshare Leadership Summit (upcoming), and Maine Women's Network.  For her expertise, she has been a legal expert on over 300 podcasts and interviews, including mindbodygreen.com, “Entrepreneur on Fire” hosted by Jon Lee Dumas, Health Coach Institute, Integrative Women's Health Institute, Chris Kresser, Dr. Tom O'Bryan, Functional Diagnostic Nutrition, Functional Nutrition Coaching Academy, True Detox, Institute of Nutrition & Fitness Sciences, Dr. Stephen Cabral, Russ Ruffino, Primal Health Coach Podcast, Practice Better, The Health Coach Group, The Limitless MD Podcast, Doctors Unbound Podcast, Wellpreneur Podcast, That Clean Life, The Wellness Business Podcast, National Association of Counselors in Private Practice, Dietitians in Business & Communications, The Flourishing Center, Dieticians in Private Practice, Entrepreneur Now Podcast, In Her Voice Podcast, Simplero, Shining Mentor Magazine, Australia's YMag, and “Good Day Maine” (WGME-13 Portland).   Links:   Lisa Fraley's Website: https://lisafraley.com/schedule-a-free-legal-chat/   Links to resources: Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website Leave a Review of the Podcast

The pure trap of life isn't when you're in a situation that feels like hell. Life's biggest trap is when you're comfortable. When you're in a position where you could achieve your potential if you applied yourself, but where you're at seems "good enough" and you choose to reside there for way longer than you should. As today's guest explains, he realized this is where he was, and he became so disgusted that he would take such an easy route, he knew he needed to make a big change. That big change, as you will find out in today's episode, has paid off big for Russ Ruffino. Today's sponsor is Discover Praxis. Right now, listeners of E11 can get a $1,000 scholarship + a free book! Simply follow the link: discoverpraxis.com/essential11 RUSS RUFFINO Russ Ruffino is a business coach with a no-nonsense, high-reward approach to attracting the right clients at the right price. Back at the height of the economic recession, Russ Ruffino paid his bills working hard hours as a bartender. He was first inspired to launch his career during this time after noticing a friend's success in online marketing and social media. Russ Ruffino was so inspired by the industry that he threw himself completely into learning how to create and sell products online. Now known as Clients on Demand, he developed an ebook and video course based on his ideas and priced it at $197– and to his surprise, he made a sale. Russ quit his bartending job with no more than $500 in his pocket, ready to start a new business journey. PLACES YOU CAN FIND RUSS Instagram - @russruffino Website - https://www.clientsondemand.com/ MORE CONTENT Follow me on social to get the latest updates and Essential content. Instagram: @mattbeaudreau Twitter: @mattbeaudreau YouTube: Matt Beaudreau

In this episode of the Duct Tape Marketing Podcast, I interview Russ Ruffino. Russ is the Founder of Clients on Demand, an Inc. 500 company that helps coaches, experts, and service providers attract the right clients at the right price, anytime they want. More About Russ Ruffino: Clients on Demand Russ Ruffino Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

As famously said by Richie Norton: “It's really simple. Sell high-value stuff to people who value high-value stuff.” So why is it so hard to sell that value? For many entrepreneurs and business owners, selling any service can be intimidating, but when it comes to selling a high-ticket service, it can be even more nerve-wracking. As a business owner, coach, and consultant, you know the value you're bringing to the table, but how do you communicate that to your audience and customers? Thankfully, today this amazing coach and I have your back. In this episode, we've invited Russ Ruffino. Russ is the Founder of Clients on Demand, an Inc. 500 company that helps coaches, experts, and service providers attract the right clients at the right price, anytime they want. Back at the height of the economic recession, Russ Ruffino paid his bills by working hard hours as a bartender. He was first inspired to launch his career after noticing a friend's success in online marketing and social media. Russ Ruffino was so inspired by the industry that he threw himself entirely into learning how to create and sell products online. Now known as Clients on Demand, he developed an e-book and video course based on his ideas and priced it at $197– and to his surprise, he made a sale. The proof of this internet marking concept was a game-changer. Russ quit his bartending job with no more than $500 in his pocket, ready to start a new business journey - and hasn't looked back since! He's on a mission to get his clients to $1 billion in gross revenue annually. In this episode, Russ will be sharing: 1) The Real Reason Why Clients Won't Pay Premium 2) The Strategies To Overcome Any Objections Before They Are Ever Made 3) The Steps He Took To Create A Deep Lasting Connection In The 1st 2 Minutes of Every Call Learn more about Russ Ruffino: Website: https://www.clientsondemand.com/ LinkedIn: https://www.linkedin.com/in/russruffino/ Instagram: https://www.instagram.com/russruffino/ --- Send in a voice message: https://anchor.fm/theraygacyshow/message

In today's show, we talk with Russ Ruffino, a business coach with a no-nonsense, high-reward approach to attracting the right clients at the right price. Back at the height of the economic recession, Russ Ruffino paid his bills working hard hours as a bartender. He was first inspired to launch his career during this time after noticing a friend's success in online marketing and social media. Russ Ruffino was so inspired by the industry that he threw himself completely into learning how to create and sell products online. Now known as Clients on Demand, he developed an ebook and video course based on his ideas and priced it at $197– and to his surprise, he made a sale. The proof of this internet marketing concept was a game-changer. Watch now and learn how Russ quit his bartending job with no more than $500 in his pocket, and started a new business journey.  Love the show? Subscribe, rate, review & share! https://therealjasonduncan.com/podcast This episode is sponsored by Dubb. Up your email game and make videos that convert! Get two free weeks and 50% off your first two months with this link: therealjasonduncan.com/dubb Learn more about your ad choices. Visit megaphone.fm/adchoices

People always ask me “What's the one thing I need to do that will guarantee my success?”   The most successful clients we've had in CoD, whether they were dating coaches, doctors, marriage coaches, real estate agents, financial coaches or handstand coaches…   All had one thing in common: a rock-solid mindset about their business.   So if you want to know a few of the inside mindset secrets we teach our clients so you can create the income, freedom and impact you want in your business…   Tune in.

Got problems in your business? Good. When you're trying to do big things, you're going to run into problems along the way.   Like trying to build a coaching business that gives you a great income, the freedom to work from anywhere and makes an IMPACT in the world.   The bigger the problems you can solve the more money you're going to make   If you want to know what we teach our clients that helps them turn every problem into a golden opportunity for success...   Tune in.

If you're looking to build a high-ticket coaching business and grow it to 6 and 7-figures…   And your offer is a little off beat or simply different from most of what you see out there... You're probably buying into “The Big Lie.” And it's not only killing how quickly you grow and attract clients…   But it's also crushing your spirit as an entrepreneur.     So if you have an offer that's a little different, and you want to hear one of our amazing clients tell you exactly how grew his offbeat offer over 6-figures this past year… step-by-step…   Tune in.

Do you want to change the world but you're afraid?   Do you want to build a 6 or 7-figure business online, helping people and making an impact… but you're stuck in fear?   Anytime you get out of your comfort zone, you're going to experience fear.   The most successful people are the ones who have a strategy to deal with it. Bottom line is, you can't be successful if fear is holding you back... no matter how good your offer or your idea is. At Clients on Demand we teach our clients simple strategies to turn fear into their biggest asset. So they can go out and change the world. And they do. If you want to learn simple strategies so you can crush your fear and start to stand in your greatness... Tune in

What's more effective, using a 1 call close or 2?   After months of research we now know if it's better to use a 2-call process where you evaluate prospects on a ‘set up call' and then try to close them on the follow up.   Or…   The CoD model. Where you close clients the very first time you speak to them after they've watched your video and booked a call.   So if you want to know the proven best way for you to boost your enrollment rate and your income…   And do it while you always act in your client's best interest…   Tune in.

What if you could make $25k instantly and jumpstart your business?   Even if you haven't started your business yet. This is a game changer.   On this episode, I pull back the curtain and reveal a simple, a proven system you can use to make $25k immediately.   Not only that, it also gives you an inside look into the mind of your clients, what problem they want to solve most and you'll even windup with a handful of stellar testimonials.   Sound too good to be true?   Tune in

If you've been thinking about coaching and starting an online business…   but you've been sitting on the sidelines because you're worried about all the famous people already in your niche…   Think again. None of that stuff matters.   If you market yourself properly, you can out earn all those famous people. If you want to know the simple process you can use to create instant authority in any niche, so you can build a 6 or 7-figure online business that changes lives and gives you freedom...   Tune in

If you're a heart-centered coach with an offer that's not exactly mainstream… building a business that will give you the income, the impact and freedom you want can feel far away.   That's why you have to hear about Melissa Cancio.   Melissa helps spiritual women unleash their intuition so they can live their purpose.   She was able to not only explode her income from $50k - over $250k in less than a year…   But how she shows up in the world, her qualities as a business owner and her own belief in what she's capable of!   If what you do feels too out-of-the-box to build a massively successful coaching business... that actually exceeds your dreams… Tune in.

From clashing at the beginning of working alongside each other to now creating a bond beyond business, I'm joined by Adrienne Richardson as we share our journey of flipping the script. In this episode, we discuss the importance of changing the narrative as leaders and team members, as companies and vendors, and as people. Adrienne state's that when you aren't so focused on yourself as a leader you can flip the script by becoming curious, being humble, and having integrity. Adrienne shares that trust and respect are of high importance when it comes to leading her team and how that ripples throughout her company. One of her favorite aspects of running a business is serving her team, pouring into them, and letting them shine and operate at their best, Adrienne talks about how it's a two-way street, to ensure when you're hiring and cultivating a team they embody your values and trust. Learn more about my guest:Adrienne Richardson is the owner and founder of Powerplay Media. She is the Facebook Ad Strategist running campaigns for many of the ads you see on Facebook every day. She has spent more than 9 years and over $15 Million in ad spend mastering the Art and Science of using Facebook Ads to generate more than 450,000 leads and $75,000,000 in sales for her clients. She has helped over 6,000 high-level business owners create marketing strategies that allow their business to exponentially grow their revenue and impact in the world. She has worked with some of the top names like Digital Marketer, Pete Vargas, Russ Ruffino, BossBabe, Michael Hyatt, Jen Gottlieb & Chris Winfield, Shanda Sumpter, Kendall Summerhawk, Emily Williams, Selena Soo, Bethany Hamilton, ThinkMedia and many more. Adrienne's Links:Website: https://wearepowerplay.com/Instagram: https://www.instagram.com/adrienne_richardson_/Audience Targeting Cheat Sheet: www.wearepowerplay.com/rainmaker Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency: https://rainmakerresidency.com/Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN'T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Do you think you have to sell your soul for a million dollar business? That in order to have to the business and the income you want, you'd have to become someone you're not?   At Clients on Demand we've helped thousands of entrepreneurs grow and scale to 7-figures and beyond, while being genuine, heart-centered and sincere.   Without sacrificing their integrity.   So if you want to know how you can scale your business to 7 and 8-figures, in an authentic way that serves your clients, while giving you the income and the freedom you really want…   Tune in.

Building an online business to 6 and 7-figures, who you surround yourself with couldn't be more important.   The question you have to ask yourself is… Am I being supported and challenged in positive ways by the people in my life… or are they holding me, my goals and my business back?   Find out what red flags you should be looking for…   and the exact steps you need to take to uplevel your business, your income and your community when you listen to, “The Hidden Power Of Community And Why Group Coaching Is The Best Model.”

What's Better: Group Coaching or One on One?   Some coaches swear that if you want to get real results for your clients, one on one is the only way to go.   Another group swears group coaching not only gets your clients better results, but helps build your business and gives you more freedom.   So who's right?   The answers might surprise you.   Tune in to find out

Is there one thing you can do that will allow you to avoid distraction and accelerate your business growth? How does faith impact your decision making in business? And are Facebook Ads still a good way to increase your visibility and grow your business, even though they've gotten more complicated and expensive in recent years? In this conversation, you'll hear from Adrienne Richardson, the owner and founder of Powerplay Media. She is the Facebook Ad Strategist running campaigns for many of the ads you see on Facebook every day. Whether you are running Facebook ads now or you plan to in the future, you will learn so much from Adrienne! At the end of our conversation, we discuss Adrienne's upcoming free training, Ad Camp. I'm an affiliate for this, so if you are seeing this before August 29th, 2022, be sure to sign up for the Ad Camp which is going to be totally free! For the full show notes, visit estherlittlefield.com/91 Please that this will be the last episode in this season of the podcast. Make sure you're subscribed to the podcast to know when the next season will air! I hope to see you inside my free FB group or over on Instagram. Connect with Adrienne: Instagram - @adrienne_richardson_ Ad Camp hosted by Adrienne   Adrienne Richardson is the owner and founder of Powerplay Media. She is the Facebook Ad Strategist running campaigns for many of the ads you see on Facebook every day. She has spent more than 9 years and over $15 Million in ad spend mastering the Art and Science of using Facebook Ads to generate more than 450,000 leads and $75,000,000 in sales for her clients. She has helped over 6,000 high-level business owners create marketing strategies that allow their business to exponentially grow their revenue and impact in the world. She has worked with some of the top names like Digital Marketer, Pete Vargas, Russ Ruffino, BossBabe, Michael Hyatt, Jen Gottlieb & Chris Winfield, Shanda Sumpter, Kendall Summerhawk, Emily Williams, Selena Soo, Bethany Hamilton, ThinkMedia and many more.   Connect with Esther: If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app. Website Subscribe to my other podcast, The Christian Woman Leadership Podcast Join the FB group Connect on Facebook Connect on Instagram

The real problem with your business is you. it's not because you're doing the wrong thing, it's because you're thinking in a way that's not serving you.   It's your mindset.   The truth is, if the success you want isn't aligned with your thoughts, your beliefs and your actions... you're screwed.   So if your business feels like a massive struggle every day…   And you want to be able to enroll the right clients, at the right price, any time you want... Without the usual struggle...   Tune in to this episode

Are you the real deal as a coach? But you don't put yourself out there because you don't want to be a "sell out" or sound like everyone else out there? And so you wait. Problem is, if you don't put yourself out there, you can't help anyone. Least of all yourself. Truth is, those lies you're telling yourself are the only things stopping you. If you want to know what 'myths' you might be buying into that are blocking your success... And exactly what to do about it so you can have the income, impact and freedom you want... Tune in.

Imagine what your business would look like if you had momentum every single day. Whether you were "feeling it" or not. Imagine how much you would get done. How much your business and your impact would grow... Imagine what it would mean to your income. To your clients. And to your lifestyle. If you want to know the secret to creating habits that can give you the power to make huge strides every day, whether you're "feeling it" or not... Check out "Habits That Create Unstoppable Momentum."

During the last economic recession Russ Ruffino was making his living working hard hours as a bartender. However, after diving into Russell Brunson's Secrets books and taking a chance at the online marketing world, Russ made his first sale and hasn't looked back since. Today Russ is the founder and CEO of Clients on Demand, a high ticket coaching program that has helped countless business owners in various niches scale their businesses fast. Russ talks with Dave in depth on how he constructs his short funnels to attract high ticket clients from ice cold traffic, as well as how he structures his coaching programs to create the most successful outcomes. Learn more from Russ here: Tik Tok: russellruffino YouTube: Russ Ruffino - Clients on Demand clientsondemand.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

You're making a mistake. You and every other coach or consultant who wants to attract the right clients at the right price. There's a huge misconception you're buying into. And it's costing you tens of thousands of dollars. If not more. If you want to know what it is so you can stop wasting time, energy and money so you can grow your business all the way to 6 and even 7-figures/ month... Tune in

Are you afraid of selling... think it's scammy, slimy or sleazy?   A lot of coaches want to enroll clients for $5k, $10 or $15k, but the fear of selling is holding them back.   At Clients on Demand, our clients learn to sell in a way that's authentic, and it feels good for you AND your clients. So you can enroll clients from $5k - $15k... grow your income to 6 and 7-figures and have the freedom to work from wherever you want. Want to know how they do it? Tune in

How does a coach with no niche, no income, no leads and no clients go to making multiple 6-figures in the middle of the pandemic? Karen Allen was broke, burned out, exhausted from writing blogs, postings, networking, workshops and live events... She had done 100 calls enrolled nobody and made all of $9k in 2019. But in a matter of weeks in 2020 she turned it all around and ended up making $250k in the middle of the pandemic! If you want to hear how Karen was able to flip the script on her business in a matter of weeks... Tune in for the final episode of season 4. And be sure to subscribe so you don't miss out on Season 5 coming in June!

Thinking about quitting your business? About giving up and going to work for someone else because every day is either 'UP' or 'DOWN' and you just want OFF the emotional roller coaster? Happens to everyone. But what do you do about it so it doesn't slow you down, sabotage your success or worse, make you give up on your dream that you can HAVE the income, the impact and the freedom you want? I did a special Q&A training recently and one of our clients had a question that comes up for every entrepreneur that's going through the emotional rollercoaster of starting their own business. Tune in to check it out.

If you're having a hard time getting people to buy into your program or service, even if you've always been able to do it before...   You're definitely not alone. The truth is the old tactics are dead. And if you don't adapt, your business will go the same way.   If you wanna know how to fix it right now…   And learn the shifts you need to make to reignite your sales and your cash flow…   Tune in.

This is the ninth Hall of Fame episode. Russ Ruffino is Founder of Clients on Demand, an Inc. #186 fast-growing company. He helps coaches, consultants, and professional service providers to get new clients.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

This is the ninth Hall of Fame episode. Russ Ruffino is Founder of Clients on Demand, an Inc. #186 fast-growing company. He helps coaches, consultants, and professional service providers to get new clients.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

Today on the podcast we are joined by none other than the man that has founded and built an Inc.500 8-figure online company helping entrepreneurs create systems in their business to have a flood of clients coming to them for their services. Together he and his team have built one of the top sales & marketing systems for coaches and specialists becoming a household name in the entrepreneur world. His name is Russ Ruffino and he is the founder of Clients on Demand!   Clients on Demand was ranked #186 on Inc Magazine's Fastest Growing Companies list. They currently serve 80-100 new entrepreneurs per month and are producing about $1.7 Million per month in revenue. They spend about $800k a year to consistently try and improve their business model, helping them create one of the most successful companies in the world that directly helps coaches scale their businesses rapidly! Their direct clients have done over $1Billion in sales using their system.    I have been following Russ for over 3-years now and I am very excited to have him on the show so we can dissect the art of high-ticket sales to help you scale your coaching or consulting businesses to 7-figures and beyond!   03:16 - Who is Russ Ruffino? 04:22 - What the Book “Four Hour Work Week” Meant to Russ 08:19 - Reality Comes Crashing Down on Russ 14:05 - Going from Low to High Ticket Offers 21:36 - Rehearsing Gratitude  23:56 - Timeless Business Principles 27:04 - Beta Testing High Ticket Offers  34:38 - Who Should Create a High Ticket Offer? 41:26 - What Results are Typical When Working with Clients on Demand? 43:45 - What's Included in the Clients on Demand Mastermind? 48:32 - Why Clients on Demand Spends Money to Try and Break Their Business. 51:48 - What is Russ's Morning Routine? 53:58 - Not Getting Distracted By the Noise   Contact Info: https://www.clientsondemand.com/   Subscribe to the Podcast:  

The pure trap of life isn't when you're in a situation that feels like hell. Life's biggest trap is when you're comfortable. When you're in a position where you could achieve your potential if you applied yourself, but where you're at seems "good enough" and you choose to reside there for way longer than you should. As today's guest explains, he realized this is where he was, and he became so disgusted that he would take such an easy route, he knew he needed to make a big change. That big change, as you will find out in today's episode, has paid off big for Russ Ruffino. Today's sponsor is Discover Praxis. Right now, listeners of E11 can get a $1,000 scholarship + a free book! Simply follow the link: discoverpraxis.com/essential11 RUSS RUFFINO Russ Ruffino is a business coach with a no-nonsense, high-reward approach to attracting the right clients at the right price. Back at the height of the economic recession, Russ Ruffino paid his bills working hard hours as a bartender. He was first inspired to launch his career during this time after noticing a friend's success in online marketing and social media. Russ Ruffino was so inspired by the industry that he threw himself completely into learning how to create and sell products online. Now known as Clients on Demand, he developed an ebook and video course based on his ideas and priced it at $197– and to his surprise, he made a sale. Russ quit his bartending job with no more than $500 in his pocket, ready to start a new business journey. PLACES YOU CAN FIND RUSS Instagram - @russruffino Website - https://www.clientsondemand.com/ MORE CONTENT Follow me on social to get the latest updates and Essential content. Instagram: @mattbeaudreau Twitter: @mattbeaudreau YouTube: Matt Beaudreau THE MISSION Many of the young people who would thrive the most at Acton Academy (a school founded by Matt Beaudreau), simply can't afford it. The Essential 11 was created to fill that gap. Our goal is to provide scholarships to as many Acton Academy students in need as we possibly can. 100% of all proceeds from this podcast go directly towards sponsoring young heroes here in the Sacramento area. We know and believe that a greater future starts with greater education for more students. More About E11 Podcast

What if you could sell less but make a bigger profit? Sound too good to be true? Russ Ruffino, creator and founder of Clients on Demand, helps experts, coaches, consultants, and thought leaders do this very thing. In this episode of Business Lunch, Russ sits down with host Roland Frasier to talk about how he went from selling products that cost less than $10 to selling programs that cost $10,000 or more.   Russ started out in online marketing in 2011. After some affiliate marketing success, he realized the real money was in creating his own stuff. He bought everything he could afford on his bartender salary and started selling products at a really low price. It didn't take long before he decided to flip the model on its head. Instead of selling thousands of copies of something that cost $7, why not sell a handful of something that costs $7k?   The Model Is Simple Russ tried a massive experiment. He designed a funnel, found some committed folks to enroll in his program, and they got results. His income went from $20k/month to $200k/month as soon as he got it cranking. They scaled and scaled, and now they're doing around $1.7 million/month.   He says his model is simple and elegant. It's what's left when you toss out everything extreme or unnecessary. ad webinar phone call new client   They run ads on YouTube and Facebook and drive traffic into a 40-minute webinar. On the webinar, they invite people to book a call. On the call, they book them straight into their high-ticket program. And that's the same model they teach to their clients. Their program is 8 weeks long. On the back of that, they have a 1-year mastermind ($24k). Then they have a higher-level mastermind for $85k/year for people who want to go to multiple 7, 8 figures.   The vast majority of their clients are in the health space, relationship space, nutrition space, real estate space, NOT the business building space. They don't want to create their own competitors.   Their ideal customer is anyone who can solve a major life or business challenge. They have to have something to teach people and an outcome they can help people achieve. One of their clients is a handstand coach. He teaches how to do a press up to a handstand, which is the holy grail of yoga/fitness people. Russ was skeptical at first, but it's wildly popular and way more than just a handstand. There are a cascade of benefits—no back or shoulder pain for the rest of your life, literally being an inch taller—that make it well worth the high ticket.   What About Downselling and Outsourcing?  A lot of people believe you have to warm people up by starting with a low-ticket item, then move toward a high-ticket program. What are Russ's thoughts on the value ladder concept? His method works without a warm-up. He's filtering out people who aren't willing to invest and commit, and getting right to the people who are.    He might be leaving money on the table by not having a downsell, but he doesn't know what he'd even sell. He could do an information-only program without the support, but that defeats the whole purpose. It's like giving a stick of dynamite to a kid.   About 95% of their enrollments come on the first call. They have 30-35 people a day reaching out to his company, and he has 5 people on the phones full-time. They watch the webinar, then book their appointment right after.   He says he hasn't had much success with outsourcing sales. It's difficult to find someone completely aligned with their values. They only make an offer to 80% of the people they talk to. They firmly believe in only selling to people it's really going to work for. When you have an outside commissioned sales team, they're not going to abide by that. They just want to sell.    They don't work with copycats. They don't work with people whose niche is too narrow or whose market is too hard to reach. And they make a judgment call on the spot about whether or not their offer is viable.   They spend about $800k/year trying to break their sales model. They test different things, but nothing ever works better than their consultative, open method.   How to Build the Very Best Team When it comes to building a good team, Russ says you have to start with yourself. You want to be a cool person to work for. If you have trouble getting along with people, you've got to fix that.   As far as prioritizing what you should delegate, there might be two or three things you love and are absolutely brilliant at, and every moment you're not doing that, you're wasting money. You have to surrender your ego if you want to grow your company. Russ knows it's not his job to change people's lives. It's his job to build a machine that changes people's lives. When he realized that, it set him free from having to be the guy who's hand-holding every client.    On his team, he's got Facebook people, copywriting people, mindset and performing people who guide clients through self-sabotage, overwhelm, and fear. HIs team is super hands-on, teaching people how to do everything (like Facebook marketing) and doing it with them.   Is Russ afraid he'll train people who will go out and compete against him? Not really. He's upfront from the get go. Whenever he brings people on, he sits down to get a clear sense of whether they have an entrepreneurial bug or are more motivated by security. You want to find people who are brilliant at what they do but don't want the pressure of running their own business.    He's also a big believer in reminding his team about the impact they're making in people's lives—and creating space for them to shine. When a client has a win, they celebrate that win, and they celebrate everybody in the company who played a role in that win.    What It Looks Like to Be Russ If Russ didn't want to scale, his company could run on its own. Right now he spends 6 hours a week on client support, mostly with people in their highest level mastermind. He spends 3-4 hours a week meeting with his team, making sure the trains are running on time. And the rest of his time is spent scaling the company. He wants to go from $15-20 million a year to 9-figures.   How will he get there? It's all about finding additional value adds, like developing software for their clients and ramping up what they do. But he knows the importance of balancing the growth of the company with still being able to provide an amazing service.    What resources does Russ recommend for people who want to be like him? The number one book that changed his life was The 4-Hour Workweek. The chapter on fear is the best thing he's ever read. He also highly recommends Principles: Life and Work by Ray Dalio and Letting Go: The Pathway of Surrender by David R. Hawkins. That one blew his mind.    If you want to find out more, book a call with Russ's team HERE. They'll dig into your business with you, put their heads together with yours, and make a plan moving forward. That one call will massively give you clarity about what you should be doing in your business.

Learn how to get clients on demand for your high ticket coaching business without sacrificing freedom with Russ Ruffino in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS.  Russ works with anybody who can solve a major life or business challenge for people, such as fitness coaches, relationship coaches, business coaches, and consultants of all types. High-ticket programs are something industry experts and coaches can struggle with. They often know they can deliver great results for clients, but don’t feel comfortable charging above the rock bottom price. Many business growth strategies suggest building up a social … How to Get Clients on Demand for Your High Ticket Coaching Business without Sacrificing Freedom with Russ Ruffino Read More » The post How to Get Clients on Demand for Your High Ticket Coaching Business without Sacrificing Freedom with Russ Ruffino appeared first on LMScast - LifterLMS Podcast.

Scaling your business during the pandemic may seem impossible given the economy's unpredictability. However, it's not impossible. In today's Marketing Speak episode, my guest, Russ Ruffino, is here to defy the odds and help the audience quickly scale their business. Russ is the founder and creator of the Clients on Demand system. He's helped thousands of entrepreneurs around the globe sell millions of dollars worth of their products and services. For top-tier business advice on how to start, pivot, or entirely reinvent your company during these times, tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/269.

Russ Ruffino is Founder of Clients on Demand, an Inc. #186 fast-growing company. He helps coaches, consultants, and professional service providers to get new clients.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

Russ Ruffino is Founder of Clients on Demand, an Inc. #186 fast-growing company. He helps coaches, consultants, and professional service providers to get new clients.   Brought to you by Haberland Group (HaberlandGroup.com) and Hardy Haberland's Programs (HardyHaberland.com).   This podcast is brought to you by Haberland Group. Haberland Group is a global provider of marketing solutions. With multidisciplinary teams in major world markets, our holding companies specialize in advertising, branding, communications planning, digital marketing, media, podcasting, public relations, as well as specialty marketing. If you are looking for a world-class partner to work on marketing programs, go to HaberlandGroup.com and contact us.   This podcast is also brought to you by Hardy Haberland's Programs. Hardy provides educational programs for high performers who want world-class achievement, true fulfillment, and lasting transformation in their lives. He also provides consulting for established brands and businesses that have generated a minimum of $3 million in annual sales. If you need a catalyst for transformation and a strategist for success at the highest level, go to HardyHaberland.com and apply.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

Running a business seems complicated. Whether you’re a one-man-show or the guy in charge of an entire team, it’s easy to lose sight of the reason your business exists: to serve your people, and serve them to the best of your ability.   Russ Ruffino built Clients on Demand from a desire to do more than just release content that keeps the audience happy but doesn’t inspire action. Once he put his focus on premium offers built to meet his clients’ needs, everything changed. Russ now pours his experience into others who are looking to follow in his footsteps.    On this episode of the Underdog Empowerment podcast, Zach and Russ jam on the formula that separates legit entrepreneurs from scammy online “experts”, building a business that functions like a machine - one that you actually understand - to get you where you want to go, and how keeping your integrity as you grow gets you 90% of the way to the success you’re after. Listen in for the tools you need to set your business apart from the rest.   Show Notes: https://underdogempowerment.com/russ-ruffino/   Get More Involved:  Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/ Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report Subscribe On YouTube: https://underdogempowerment.com/youtube

Today we talk about 3 topics and things that hold people back from starting, seeing results, and making money.

Russ  Ruffino is the founder of Clients on Demand™, the most reliable client attraction system in the world. Russ built a multi-million dollar business helping experts (coaches, consultants, thought-leaders and service professionals) create simple, strong and repeatable marketing and sales processes that attract the perfect clients, at the perfect price, anytime they want. His average client raises their prices 1,000% or more, and, once they're up-and-running, attracts 5-10 new potential clients every day. It's the fastest method on the planet for scaling a coaching business to the six-figure per month mark.

Jennifer Hudye is the founder of Conscious Copy and is one of the most sought after email copywriters in the online marketing space, writing copy for 6 and 7-figure campaigns. The top information marketers and influencers in the world, including: Joe Polish, Dean Graziosi, Eben Pagan Training, Bulletproof Coffee, Bedros Keuilian, Sally Hogshead, Chalene Johnson and many others, hire Conscious Copy to help them build out their strategy and craft results-driven copy that converts cold leads into raving fans. Jennifer has also spoken on stages alongside as Lewis Howes, Russell Brunson, Russ Ruffino, Keith Yackey, Chris Record, and many others. In this episode, learn how to write copy in a conscious way so that you can generate lots of sales without sounding "marketty."

Russ is the Founder and CEO of Clients on Demand, the most reliable client attraction system in the world. Clients on Demand did $4.6M in revenue in 2016, selling coaching and workshops.  Russ started as a bartender and is now one of the most respected business coaches and business owners in the industry.

If you are a coach, consultant, thought-leader, or service provider and are wondering how you can ramp up your business over the next six months, then you are in for a treat today. Our high-earning guest today is Russ Ruffino, a business coach who teaches other coaches, consultants, and service providers how to “create the right clients at the right, premium price – anytime." He shares a wealth of information with me on today's episode, including his internal system and method for growing a successful coaching business that consistently generates a 6-figure income on a monthly basis as well as how you can tap into his proven method and see similar results.

Russ Ruffino is the founder of Clients on Demand™, where he helps experts build reliable marketing and sales processes that attract 5-10 new potential clients per day, and a business scaling to six-figures per month.  He is a true lifestyle entrepreneur who enjoys traveling and helping others create the freedom they want.