Podcast appearances and mentions of justin christianson

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Justin Christianson, Ian Stanley, Tyna Moore, Cole Gordon, Brad Barrett, Robert Glazer and Sean Mccormick, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.   (3:08) Justin Christianson Desktop conversions are usually double that of mobile. However, average order values are now almost the same. The higher desktop conversion rate comes from the ease of browsing more products and viewing more options.   (8:09) Ian Stanley When people hear your story, they're not just listening—they're relating it to their own lives, reflecting on how it connects with their own experiences. They're constantly comparing it to their own story in their heads. So, make your story relatable and engaging to create a deeper connection.   (14:20) Tyna Moore The idea is that applying a bit of stress can help an organism thrive. Intermittent fasting embodies this concept by introducing mild, controlled stress to the body. As a result, the body adapts and responds positively, enhancing overall health and resilience.   (19:56) Cole Gordon Structure your sales process to use Socratic dialogue. Ask skilled questions that lead prospects to reveal the key points you want them to understand, reinforcing the essential beliefs and creating consistency.   (23:13) Brad Barrett He quickly said, "If you can remove your emotions, you'll be successful," and then moved on to five steps. I thought, "Wait, removing emotions is crucial! Are we robots? If you can do that, sure, but how?"   (27:32) Robert Glazer Our differing perspectives on events can make or break our day. For example, in a car accident, while one might focus on the positives like insurance coverage, another might dwell on the negatives, shaping the course of their day accordingly.   (32:43) Sean Mccormick In 2012, we opened our business from scratch, bootstrapping every step. With my partner and wife, we poured our savings into creating the kind of place we'd love to visit ourselves. That vision was our guiding force from day one.   Tags: @justinchristianson  @becomingianstanley  @drtyna  @colethomasgordon  @brad.barrett  @robertglazer_

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Justin Christianson, Ian Stanley, Tyna Moore, Cole Gordon, Brad Barrett, Robert Glazer and Sean Mccormick, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.   (3:08) Justin Christianson Desktop conversions are usually double that of mobile. However, average order values are now almost the same. The higher desktop conversion rate comes from the ease of browsing more products and viewing more options.   (8:09) Ian Stanley When people hear your story, they're not just listening—they're relating it to their own lives, reflecting on how it connects with their own experiences. They're constantly comparing it to their own story in their heads. So, make your story relatable and engaging to create a deeper connection.   (14:20) Tyna Moore The idea is that applying a bit of stress can help an organism thrive. Intermittent fasting embodies this concept by introducing mild, controlled stress to the body. As a result, the body adapts and responds positively, enhancing overall health and resilience.   (19:56) Cole Gordon Structure your sales process to use Socratic dialogue. Ask skilled questions that lead prospects to reveal the key points you want them to understand, reinforcing the essential beliefs and creating consistency.   (23:13) Brad Barrett He quickly said, "If you can remove your emotions, you'll be successful," and then moved on to five steps. I thought, "Wait, removing emotions is crucial! Are we robots? If you can do that, sure, but how?"   (27:32) Robert Glazer Our differing perspectives on events can make or break our day. For example, in a car accident, while one might focus on the positives like insurance coverage, another might dwell on the negatives, shaping the course of their day accordingly.   (32:43) Sean Mccormick In 2012, we opened our business from scratch, bootstrapping every step. With my partner and wife, we poured our savings into creating the kind of place we'd love to visit ourselves. That vision was our guiding force from day one.   Tags: @justinchristianson  @becomingianstanley  @drtyna  @colethomasgordon  @brad.barrett  @robertglazer_

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Justin Christianson, Ian Stanley, Tyna Moore, Cole Gordon, Brad Barrett, Robert Glazer and Sean Mccormick, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.   (3:08) Justin Christianson Desktop conversions are usually double that of mobile. However, average order values are now almost the same. The higher desktop conversion rate comes from the ease of browsing more products and viewing more options.   (8:09) Ian Stanley When people hear your story, they're not just listening—they're relating it to their own lives, reflecting on how it connects with their own experiences. They're constantly comparing it to their own story in their heads. So, make your story relatable and engaging to create a deeper connection.   (14:20) Tyna Moore The idea is that applying a bit of stress can help an organism thrive. Intermittent fasting embodies this concept by introducing mild, controlled stress to the body. As a result, the body adapts and responds positively, enhancing overall health and resilience.   (19:56) Cole Gordon Structure your sales process to use Socratic dialogue. Ask skilled questions that lead prospects to reveal the key points you want them to understand, reinforcing the essential beliefs and creating consistency.   (23:13) Brad Barrett He quickly said, "If you can remove your emotions, you'll be successful," and then moved on to five steps. I thought, "Wait, removing emotions is crucial! Are we robots? If you can do that, sure, but how?"   (27:32) Robert Glazer Our differing perspectives on events can make or break our day. For example, in a car accident, while one might focus on the positives like insurance coverage, another might dwell on the negatives, shaping the course of their day accordingly.   (32:43) Sean Mccormick In 2012, we opened our business from scratch, bootstrapping every step. With my partner and wife, we poured our savings into creating the kind of place we'd love to visit ourselves. That vision was our guiding force from day one.   Tags: @justinchristianson  @becomingianstanley  @drtyna  @colethomasgordon  @brad.barrett  @robertglazer_

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Justin Christianson, Ian Stanley, Tyna Moore, Cole Gordon, Brad Barrett, Robert Glazer and Sean Mccormick, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.   (3:08) Justin Christianson Desktop conversions are usually double that of mobile. However, average order values are now almost the same. The higher desktop conversion rate comes from the ease of browsing more products and viewing more options.   (8:09) Ian Stanley When people hear your story, they're not just listening—they're relating it to their own lives, reflecting on how it connects with their own experiences. They're constantly comparing it to their own story in their heads. So, make your story relatable and engaging to create a deeper connection.   (14:20) Tyna Moore The idea is that applying a bit of stress can help an organism thrive. Intermittent fasting embodies this concept by introducing mild, controlled stress to the body. As a result, the body adapts and responds positively, enhancing overall health and resilience.   (19:56) Cole Gordon Structure your sales process to use Socratic dialogue. Ask skilled questions that lead prospects to reveal the key points you want them to understand, reinforcing the essential beliefs and creating consistency.   (23:13) Brad Barrett He quickly said, "If you can remove your emotions, you'll be successful," and then moved on to five steps. I thought, "Wait, removing emotions is crucial! Are we robots? If you can do that, sure, but how?"   (27:32) Robert Glazer Our differing perspectives on events can make or break our day. For example, in a car accident, while one might focus on the positives like insurance coverage, another might dwell on the negatives, shaping the course of their day accordingly.   (32:43) Sean Mccormick In 2012, we opened our business from scratch, bootstrapping every step. With my partner and wife, we poured our savings into creating the kind of place we'd love to visit ourselves. That vision was our guiding force from day one.   Tags: @justinchristianson  @becomingianstanley  @drtyna  @colethomasgordon  @brad.barrett  @robertglazer_

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Brendon Burchard, Jason Katzenback, Robert Kiyosaki, Justin Christianson, Chris Record, Billy Gene and Ian Stanley, and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:47) Brendon Burchard Some people have visions but they don't have the ambition. You need to have a hunger for success. You need to be attached to that. The second most important thing is competency. Keep on getting good at your craft.    (7:47) Jason Katzenback Do the things today that others are afraid of so that tomorrow you can do what others only dream of doing. Many people stop themselves from doing something just because of fear. Fear is the biggest barrier to success.  Don't let it stop you.   (12:15) Robert Kiyosaki You better step back and look at what game you want to play. There are a million ways you can go to heaven but there's also a billion ways you can go to hell. What happens for most entrepreneurs is they end up in hell because they didn't have a proper plan around their business.   (17:38) Justin Christianson A lot of companies overlook their homepage aspect in the e-commerce environment. Some companies will even say they don't drive traffic to their homepage. Never neglect your homepage as it should have the most traffic because it will ensure your business's success the most.    (22:25) Chris Record Focus on personal development, mindset, train what's inside, because whatever you do inside, is going to come out. Always develop your inner game. Also amp up your physical game. Get in the best fitness of your life, get in the best health of your life, just be the best version of you possible.    (29:57) Billy Gene The education system today is always preparing people to fail. It's teaching things that are so outdated, that cannot be applied today. The worst part about this is it's being done at a price that keeps people indebted for thirty years and nobody's talking about it.    (35:31) Ian Stanley The people who are brave enough to buy things at a lower price and skillful at leveraging opportunities at a later time are the real hustlers. They never stop looking for new ways to get creative. In the entrepreneurial world, only people with this amount of determination will survive.   Tags: @brendonburchard  @jasonkatzenback  @therealkiyosaki  @justinchristianson  @chrisrecord  @billygeneismarketing  @becomingianstanley

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Brendon Burchard, Jason Katzenback, Robert Kiyosaki, Justin Christianson, Chris Record, Billy Gene and Ian Stanley, and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:47) Brendon Burchard Some people have visions but they don't have the ambition. You need to have a hunger for success. You need to be attached to that. The second most important thing is competency. Keep on getting good at your craft.    (7:47) Jason Katzenback Do the things today that others are afraid of so that tomorrow you can do what others only dream of doing. Many people stop themselves from doing something just because of fear. Fear is the biggest barrier to success.  Don't let it stop you.   (12:15) Robert Kiyosaki You better step back and look at what game you want to play. There are a million ways you can go to heaven but there's also a billion ways you can go to hell. What happens for most entrepreneurs is they end up in hell because they didn't have a proper plan around their business.   (17:38) Justin Christianson A lot of companies overlook their homepage aspect in the e-commerce environment. Some companies will even say they don't drive traffic to their homepage. Never neglect your homepage as it should have the most traffic because it will ensure your business's success the most.    (22:25) Chris Record Focus on personal development, mindset, train what's inside, because whatever you do inside, is going to come out. Always develop your inner game. Also amp up your physical game. Get in the best fitness of your life, get in the best health of your life, just be the best version of you possible.    (29:57) Billy Gene The education system today is always preparing people to fail. It's teaching things that are so outdated, that cannot be applied today. The worst part about this is it's being done at a price that keeps people indebted for thirty years and nobody's talking about it.    (35:31) Ian Stanley The people who are brave enough to buy things at a lower price and skillful at leveraging opportunities at a later time are the real hustlers. They never stop looking for new ways to get creative. In the entrepreneurial world, only people with this amount of determination will survive.   Tags: @brendonburchard  @jasonkatzenback  @therealkiyosaki  @justinchristianson  @chrisrecord  @billygeneismarketing  @becomingianstanley

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Brendon Burchard, Jason Katzenback, Robert Kiyosaki, Justin Christianson, Chris Record, Billy Gene and Ian Stanley, and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:47) Brendon Burchard Some people have visions but they don't have the ambition. You need to have a hunger for success. You need to be attached to that. The second most important thing is competency. Keep on getting good at your craft.    (7:47) Jason Katzenback Do the things today that others are afraid of so that tomorrow you can do what others only dream of doing. Many people stop themselves from doing something just because of fear. Fear is the biggest barrier to success.  Don't let it stop you.   (12:15) Robert Kiyosaki You better step back and look at what game you want to play. There are a million ways you can go to heaven but there's also a billion ways you can go to hell. What happens for most entrepreneurs is they end up in hell because they didn't have a proper plan around their business.   (17:38) Justin Christianson A lot of companies overlook their homepage aspect in the e-commerce environment. Some companies will even say they don't drive traffic to their homepage. Never neglect your homepage as it should have the most traffic because it will ensure your business's success the most.    (22:25) Chris Record Focus on personal development, mindset, train what's inside, because whatever you do inside, is going to come out. Always develop your inner game. Also amp up your physical game. Get in the best fitness of your life, get in the best health of your life, just be the best version of you possible.    (29:57) Billy Gene The education system today is always preparing people to fail. It's teaching things that are so outdated, that cannot be applied today. The worst part about this is it's being done at a price that keeps people indebted for thirty years and nobody's talking about it.    (35:31) Ian Stanley The people who are brave enough to buy things at a lower price and skillful at leveraging opportunities at a later time are the real hustlers. They never stop looking for new ways to get creative. In the entrepreneurial world, only people with this amount of determination will survive.   Tags: @brendonburchard  @jasonkatzenback  @therealkiyosaki  @justinchristianson  @chrisrecord  @billygeneismarketing  @becomingianstanley

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Brendon Burchard, Jason Katzenback, Robert Kiyosaki, Justin Christianson, Chris Record, Billy Gene and Ian Stanley, and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:47) Brendon Burchard Some people have visions but they don't have the ambition. You need to have a hunger for success. You need to be attached to that. The second most important thing is competency. Keep on getting good at your craft.    (7:47) Jason Katzenback Do the things today that others are afraid of so that tomorrow you can do what others only dream of doing. Many people stop themselves from doing something just because of fear. Fear is the biggest barrier to success.  Don't let it stop you.   (12:15) Robert Kiyosaki You better step back and look at what game you want to play. There are a million ways you can go to heaven but there's also a billion ways you can go to hell. What happens for most entrepreneurs is they end up in hell because they didn't have a proper plan around their business.   (17:38) Justin Christianson A lot of companies overlook their homepage aspect in the e-commerce environment. Some companies will even say they don't drive traffic to their homepage. Never neglect your homepage as it should have the most traffic because it will ensure your business's success the most.    (22:25) Chris Record Focus on personal development, mindset, train what's inside, because whatever you do inside, is going to come out. Always develop your inner game. Also amp up your physical game. Get in the best fitness of your life, get in the best health of your life, just be the best version of you possible.    (29:57) Billy Gene The education system today is always preparing people to fail. It's teaching things that are so outdated, that cannot be applied today. The worst part about this is it's being done at a price that keeps people indebted for thirty years and nobody's talking about it.    (35:31) Ian Stanley The people who are brave enough to buy things at a lower price and skillful at leveraging opportunities at a later time are the real hustlers. They never stop looking for new ways to get creative. In the entrepreneurial world, only people with this amount of determination will survive.   Tags: @brendonburchard  @jasonkatzenback  @therealkiyosaki  @justinchristianson  @chrisrecord  @billygeneismarketing  @becomingianstanley

I earned a lot of traffic in my projects. But traffic is not the final destination. Sales are the fuel of any business. Traffic should sell, or it's useless. People can consume relevant content and leave without any action to disappoint content creators and website owners. That is why CRO (Conversion Rate Optimization) plays a…

Justin Christianson is the Co-founder and President of Conversion Fanatics, a conversion rate optimization company. They work with companies to help them increase conversion and marketing performance. Justin is also the Author of Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing. He is a former pro bull rider-turned-digital marketer. In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Justin Christianson, the Co-founder and President of Conversion Fanatics, about his background as a bull rider and how he built a digital marketing company. Justin also talks about some of the challenges he faced growing his business, how he helps clients optimize their conversion rates, and the future of e-commerce. Stay tuned.

Justin Christianson is a self proclaimed numbers junky and a digital marketing veteran. Father, Husband, and #1 Bestselling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full service conversion rate optimization company, helping hundreds of companies like Burt's Bees, Snow, NBC Sports, Dr. Axe and many others improve their results. Top 3 Value Bombs: 1. Leveraging systems and processes make your life a whole lot easier. 2. Having a long term mentality is always a winning mentality. 3. Things are harder when you are not working on yourself. Pay attention on what you need physically and mentally. Get your FREE PDF Copy of Justin's book - ConversionFanatics.com/fire Sponsors: Clay Clark: Looking for a business coach who has helped thousands of entrepreneurs increase profitability by an average of 104% annually - all for less money than it would cost to hire a minimum wage employee? And all on a month-to-month basis!? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire! Beam: Their Focus capsules provide support for a physical and mental boost whenever you need it! Get $20 off any purchase over $65 at BeamOrganics.com/eof, or use code EOF at checkout! HubSpot: Start giving your customers what they deserve. Learn more about how you can transform your customer experience with a HubSpot CRM Platform at HubSpot.com!

Justin Christianson is a self proclaimed numbers junky and a digital marketing veteran. Father, Husband, and #1 Bestselling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full service conversion rate optimization company, helping hundreds of companies like Burt's Bees, Snow, NBC Sports, Dr. Axe and many others improve their results. Top 3 Value Bombs: 1. Leveraging systems and processes make your life a whole lot easier. 2. Having a long term mentality is always a winning mentality. 3. Things are harder when you are not working on yourself. Pay attention on what you need physically and mentally. Get your FREE PDF Copy of Justin's book - ConversionFanatics.com/fire Sponsors: Clay Clark: Looking for a business coach who has helped thousands of entrepreneurs increase profitability by an average of 104% annually - all for less money than it would cost to hire a minimum wage employee? And all on a month-to-month basis!? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire! Beam: Their Focus capsules provide support for a physical and mental boost whenever you need it! Get $20 off any purchase over $65 at BeamOrganics.com/eof, or use code EOF at checkout! HubSpot: Start giving your customers what they deserve. Learn more about how you can transform your customer experience with a HubSpot CRM Platform at HubSpot.com!

While increasing your traffic can result in more sales, it's just as crucial to have effective conversion rate optimization tactics to transition your existing traffic into paying clients. Today, I have with me Conversion Fanatics President Justin Christianson to give a tighter grasp of the Conversion Rate Optimization (CRO) practice. Justin shares effective CRO strategies that his company uses which will definitely help you strategize accordingly in scaling your business. Join our discussion by tuning in to this episode! Episode Highlights: Introduction [00:00] How Justin got into the field of CRO [01:08] The type of data Justin had when he started [03:15] The evolution of Conversion Fanatic’s service delivery [04:34] Misconceptions about the CRO practice [7:43] Conversion Fanatic’s framework in doing CRO [12:39] Impact of traffic’s quantity and quality to Conversion Fanatic’s tests [19:22] Adaptability of Conversion Fanatic’s CRO strategies [23:01] CRO as a science and a guessing game [28:07] Tools and teams that make up a CRO project [29:48] Parting life and ecom lessons from Justin [33:38] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Conversion Fanatic’s Website (https://conversionfanatics.com/) Get a copy of “Conversion Fanatic: How To Double Your Customers, Sales & Profits With A/B Testing” by Justin Christianson (https://conversionfanatics.com/book) About our Guest: Justin Christianson is the Co-Founder and President of Conversion Fanatics, a full-service conversion rate optimization firm that's helped hundreds of businesses improve their performance, including Burt's Bees, Snow, NBC Sports, Dr. Axe, and many others. Justin is also the author of the #1 Bestselling book “Conversion Fanatic: How to Double Your Customers, Sales, and Profits with A/B Testing.” Connect with Justin at One Spot Social. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

In today's episode, my guest is Justin Christianson the Co-Founder and President of Conversion Fanatics. They are a full-service conversion and experience optimization company. They assist Shopify-powered brands to grow and scale through strategic testing to help understand the wants and needs of site visitors.This is a great conversation with tons of learnings about following the data and iterating until you find the winning elements.Make sure to listen through to the end to get access to a free copy of the Justins book: How To Double Your Customers, Sales and Profits With A/B Testing.EPISODE SPONSORThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. See acast.com/privacy for privacy and opt-out information.

Justin Christianson is the Co-founder and President of Conversion Fanatics, a customer-centric CRO agency. His team helps e-commerce and SaaS companies better understand their visitors' on-site behavior, likes, and dislikes to increase conversion results and get a better return on advertising. The agency's clients, including Burt's Bees, Renew Life, Paleovalley, and more, have increased conversions and marketing performance by 30% to 1850% due to their services.Justin is a digital marketing veteran with a strong emphasis on implementation and optimization. His book, Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B Testing, is a #1 best-seller on Amazon. Justin is also an Official Member of the Forbes Agency Council.In this episode…Many businesses are so focused on driving traffic to their website that they forget one key element: how to actually make the sale. Once someone is on your webpage, how do you get them to buy your product?That's Justin Christianson's sweet spot. His agency, Conversion Fanatics, focuses on improving conversion rates for businesses by understanding what makes consumers tick. Justin and his team recognize that changing even just one button can increase website leads by 15% or more. So, how does Conversion Fanatics' CRO magic work?In this episode of Agency Journey, Gray MacKenzie is joined by Justin Christianson, the Co-founder and President of Conversion Fanatics, to discuss how to improve your website's CRO. Justin explains the services that Conversion Fanatics offers, the process he uses to onboard new clients, and how his agency's website utilizes key CRO strategies.

In this episode, we have a multi-7 figure agency owner on, Justin Christianson, who will discuss how he built his current 7 figure agency off of a $1,500 investment. This isn't the first 7 figure agency he has built so he will talk about his experience in his prior agency as well as his current one. If you are looking to figure out ways to grow and have business partners, this episode is for you! The Business Lounge is a shared office space, a podcast channel, and a way to enhance your business and expand your network. Stay tuned for weekly episodes! The Business Lounge will be bringing you business advice and conversations from real entrepreneurs on real experiences that we have throughout our businesses. Each week, we welcome a guest from a variety of industries to join us in our conversations about the business world. Let us know what you want to see next! To get in touch with our hosts and for more information on how to join the Business Lounge and be a guest, visit https://www.oflaherty-law.com/business-lounge-tv/on-purpose-growth. Follow us on our social accounts to stay connected with all things Business Lounge! - Website: https://www.oflaherty-law.com/business-lounge-network - Facebook: https://www.facebook.com/BusinessLoungeNetwork/ - LinkedIn: https://www.linkedin.com/company/seizeyourbusiness-com *None of the content in The Business Lounge series is intended as paid legal advice. Justin is a self-proclaimed numbers junky and a digital marketing veteran. Father, Husband, and #1 Bestselling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company, helping companies like Burt's Bees, Dr. Axe and many others improve their results.

Justin Christianson is the Co-founder and President of Conversion Fanatics, a customer-centric conversion rate optimization agency. Conversion Fanatics helps companies increase their sales conversions and marketing performance by over 30%. The agency's past clients include Burt's Bees, Renew Life, Ministry of Supply, and more. Justin has over 20 years of experience in digital marketing and company growth. He is also a Member of the Forbes Agency Council and the author of the best-selling book, Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B Testing. In this episode… In the ecommerce world, most brands understand the importance of SEO. However, there is another key component of gaining the most revenue and profit from your advertisements and web pages: conversion rate optimization (CRO). So, how exactly can you start leveraging CRO for your business? Justin Christianson is here to help. Justin is the Co-founder and President of Conversion Fanatics, an agency that helps businesses boost their conversion rates and marketing performance by over 30%. He is an expert on the ins and outs of CRO and has seen brands skyrocket because of his efforts. Now, he's here to share his secrets with you — from the importance of FAQs pages to the common CRO mistakes to avoid today. On this episode of the eCommerce Profits Podcast, Joshua Chin sits down with the Co-founder and President of Conversion Fanatics, Justin Christianson, to talk about everything you need to know about conversion rate optimization (CRO). Together, they discuss the CRO waiting game, how to effectively optimize your website home page, and the importance of user experience for boosting conversions. You don't want to miss this jam-packed episode!

Justin Christianson is the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company, helping companies improve their results. They focus on delivering top and bottom-line performance for leading e-commerce companies (Including Burt's Bees, Dr. Axe, Clorox, and the NBA store).He is also a serial entrepreneur, a digital marketing veteran, Father, Husband, and #1 Amazon bestselling author of Conversion Fanatic: How to Double your Customers, Sales, and Profits with A/B Testing. In this episode, I spoke with Justin about his experiences going through an acquisition and the lessons he's learned from it. We also discussed how Conversion Fanatics handled this process and what led to its success.This Cast Covers:Justin's journey in the digital marketing space and scaling Conversion Fanatics into a profitable company serving almost 50 active clients 11 years in the making (02:12)Where Justin would invest in if he were to sell Conversion Fanatics tomorrow (05:56)Biggest misconception agency owners have regarding mergers and acquisitions (09:31)Justin recalls his experiences of Conversion Fanatics going through an acquisition (13:38)Why Justin advises against romanticizing about an inquisition (27:42)How he grew Conversion Fanatics by writing a book(29:36)Why Justin doesn't believe in silver bullet tactics and prefers principles that never go out of style if you want to build and grow an agency for the long-term sustainably (34:48)What most businesses think when they hear the word sales (41:20)How Justin went from submitting a 20-page fancy analysis PDFs that no one would read to closing deals with just a straightforward 6-page proposal (44:54)Why we love to overcomplicate things and why that doesn't really translate to success in business (46:22) Additional Resources:The Sales Driven AgencyConversion FanaticsJustin ChristiansonConversion FanaticJustin's LinkedIn

Justin is a digital marketing veteran who has a passion for implementation and optimization. He is the #1 Amazon bestselling author of Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B testing. To top it all off, he is the co-founder and President of Conversion Fanatics, a full service conversion rate optimization company that helps businesses increase conversions and marketing performance by 30% to 1850%. In this episode, we talk about the ins and outs of how Justin manages his demanding business all while staying sane and healthy. It’s no easy feat, and Justin reveals how he keeps himself strong amidst all the difficulties every business owner has to face.

Marketing focuses a lot on traffic and conversions and too little on what happens next—even though getting a new customer is much more expensive than retaining your current customers. In this episode founder of Conversion Fanatics, Justin Christianson, talks about the high-level strategy that goes *after* the click. Listen to learn how Justin analyzes a brand new client and takes us through his revenue optimization for ecommerce brand Live Bearded. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic Get one month of FREE blogging from BKA Content The eCommerce Segmentation Handbook | Sendlane Live Bearded Live Bearded Collections True Beardsman Beard Kit from Live Bearded  Live Bearded Cart Page Live Bearded Check Out Page Conversion Fanatics Justin on socials Episode 291: Are You Making This 1 Big Digital Marketing Mistake in 2021? Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Competition is on the rise, advertising costs are going up, and target market buying habits are changing. For you to evolve and adapt quickly, you need to be testing. You need to test fast, and you need to test often to grow and scale effectively. Your website might look great, but is it optimized and delivering results? Increasing your online sales isn't a matter of closing your eyes, throwing a dart, and hoping you hit the bullseye. There's a proven, methodical, and scientific process for creating an online sales engine that predictably and continually increases your profits, month after month and year after year. But I wanted to learn more about the technology that makes it all possible. Today's guest is Justin Christianson. He is a self-proclaimed numbers junkie and a digital marketing veteran. Not to mention a Father, Husband, and #1 Bestselling author of "Conversion Fanatic: How to double your customers, sales and profits with A/B testing". Justin is also the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company, helping companies like Burt's Bees, Dr. Axe, and many others improve their results. Justin shares tips on marketing growth, conversation optimizations, user experience optimization, scaling, starting/growing/managing a business, eCommerce marketing, and analytics-driven marketing. You can learn more about Justin at http://conversionfanatics.com/.

Why Website Conversion Optimization Is The Hidden Gem Of Ecommerce For this week's podcast episode, we're joined by Conversion Rate Optimization expert Justin Christianson from Texas, who's been in the digital marketing realm for over 20 years! Now he's a bestselling author and co-founder of his own agency, Conversion Fanatics. Despite only offering CRO as a service for the last seven years, he's truly seen everything there is to see with regards to ecommerce. Sit down and listen in to learn about the biggest mistakes business owners make with their websites, so you can skip the suffering and find your own success much quicker and much easier! You can gain insight into: ✔️ The best tools and apps for CRO ✔️ Qualitative vs. Quantitative approach to Conversion Rate Optimization ✔️ Last-minute CRO tips for a successful Q4 ✔️ The best ways to set up your Shopify store ✔️ Avoiding gimmicks, listening to the customers, and thinking long term Tools of the Trade Everyone has their preferences, but Justin has been in the game a lot longer than most. Over the years, he's preferred to use Convert.com as his primary diagnostic tool. Google Optimize doesn't play so nicely with Shopify, so he appreciates Convert.com's data and its arsenal of tools. As far as apps go, Justin thinks simplicity is critical. If he had the time, he would custom code his own programs to avoid the pitfalls of popular apps that overcomplicate things. Too many apps can crash a site or do more damage than good, but he does mention that Justuno and Klaivyo are two notable exceptions everyone should use. One Size Does Not Fit All If you own a brand making six-figures annually, you shouldn't be deep-diving into the data just yet; there simply isn't enough to study early on! Justin recommends taking a qualitative approach early on instead, focusing more on the customer experience. Listening to your customers can be the most valuable thing you ever do. Exit polls, surveys, and heat maps are your best friends! If you are making seven or eight figures per year, you can start thinking about optimizing your website to bring up conversion rates and increase your Average Order Value. CRO is only effective for brands with lots of traffic and over 300 orders per month, the bare minimum to start taking a quantitative approach. CRO Tips for Q4 Simply put, CRO is not like any other form of marketing. Buyer behavior and buyer experiences change drastically in Q4, so Justin says you can throw everything you know out of the window. Your best bet is to make sure your site is ready to take on heavy traffic, help it run smoothly, and trust in the process. Justin also notes that if you want to build trust, don't try to make a quick buck with gimmicks or “grey hat” tricks. Customers will be scared off by fake countdown timers and lies about product scarcity. Simplicity is Better Justin stresses the importance of simplicity, opting to use powerful imagery rather than wordy texts. When people ask him what the best Shopify theme is, he says the free one you get right out of the box, of course! Daniel and Justin also mention that the product page is the most important part of your store, and it's where brand owners tend to lose most of their traffic. Since most ecommerce shoppers are browsing on mobile, you really only have six inches of screen to impress them, so don't waste space with credit card logos, security icons, or other unhelpful items. Think Long Term Conversion Fanatics won't even work with shortsighted ecommerce owners hellbent on making a quick buck. He rolls his eyes when he sees countdown timers or overused discounts being offered. It's not easy to see the big picture, but your business will benefit from it if you can think long-term. Be patient, trust your product, and above all else, listen to your customers! Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook Follow Justin: Justin's Social Media Justin's website

Justin Christianson is the co-founder of Conversion Fanatics and author of Conversion Fanatic: How to Double Your Customers, Sales, and Profits With A/B Testing. Links MentionedTheBKShow.com — Find All Episode Notes HereConversion Fanatics WebsiteFollow Justin on Social MediaJoin The BK Show's newsletter — Sign up to win a copy of Justin's bookFollow The BK Show on FacebookFollow The BK Show on InstagramSubscribe to The BK Show YouTube ChannelNever miss an episodeSubscribe wherever you get your podcastsJoin The BK Show's newsletterHelp the showLeave a reviewSubscribe wherever you get your podcastsWhat's Ben up to?Follow Ben on InstagramFollow Ben on TwitterApply to work with Ben to grow your business.

Justin Christianson is brilliant. His company is hired by ClickFunnels to help them improve the conversions of their funnels. Buckle up, take some notes, and enjoy learning some simple and lucrative ways to split test your funnels...You know that if Russell Bruson hires you to optimize his funnels, you must be doing a good job. There’s hardly any big company out there that Justin Christianson hasn’t worked with.So we’re getting some real-world, high-level knowledge here today, get ready… Justin will talk about conversion optimization and split techniques that can improve your average cart value by as much as 30%. He’ll also share some conversion and testing tips and tricks that you can start using even if you’re just starting out and don’t have a budget to hire it out… These are industry secrets that even I didn’t know before today… So tune in and let’s get started!Key takeaways:Justin’s background in conversion optimization (01:48)The two things that make funnels really take off (04:50)Beginner’s guide to purposeful traffic generation (09:28)What to focus on during funnel optimization (14:43)The one thing you can test that tell you everything (15:58)A testing technique you can do as a beginner (19:39)Additional Resources:Get in touch with Justin for more tipsTake the One Funnel Away ChallengeGet your free two-week ClickFunnels trialGet Russell Brunson’s book DotCom SecretsSubscribe for more awesome stories! And remember - you’re always just One Funnel Away!

Justin Christianson is a self-proclaimed number junky and a digital marketing veteran. Father, husband, and #1 Bestselling author of Conversion Fanatic: How to double your customers, sales, and profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company, helping companies like Burt’s Bees, Dr. Axe, and many others improve their results.   “When it comes to conversion optimization funnels, start small. Test the biggest leverage points, and don’t overcomplicate it.” Justin Christianson   Worst investment ever Helping a client out At the end of last year, Justin got a call from an e-commerce business owner who was freaking out because his business was falling apart. Justin and his partner had a meeting with him, and they soon realized that they could help him out. I want a piece of the pie The business was something that Justin could relate to, and so he got quite excited about it. He wanted a piece of it, and he proposed to the owner to help him grow his business, and in return, Justin would buy a 30% stake in the company. They shook on it. Justin and his partner invested a bit of money into this business. What mess did I get myself into? As Justin was doing a background check on the company, he found out that the books were a mess and even had receivable loans. Though this was a red flag, he dismissed it. He figured his accountant would sort it out. What attracted Justin to this partnership was the fact that there was a huge fanbase, and he knew the business had the potential to make huge profits. It’s a deal The trio signed the deal, created a new LLC, and pulled over the assets making the partnership official. They set up new bank accounts and tried to do everything the right way. Justin went all in and started humming along and focused on sales. He spent a bunch of money on advertising and dialing things in. He increased the average order value by about 40% in a short amount of time. Deal goes sour After some time, the partner went back to his old ways and started spending company money on personal stuff. At first, $2,000 went missing from the business account, then $2,500, and then $4,000. To make matters worse, all of a sudden, two more receivables loans popped up. So now the company was triple-dipping before they even got to make any profits. Every sale they made had to be channeled to repay the loans. Soon enough, Justin realized that this partnership would not be beneficial to him. His partner’s spending and the loans would cripple the business. Justin tried to have a conversation with him about his spending, but he just scoffed at him. Calling it quits One day while at his son’s football game, Justin got a notification on his phone that he had a change in his access to the bank account. He tried logging in but had no access to anything, the bank account, the PayPal account, the website, nothing. He has been locked out of everything. Justin sent a group text to the business partner, and he made up some big story about how he didn’t want to burden him with his debt, and because he started the company, he wanted to take care of it alone. Justin decided not to fight him or even take him to court as it would not be worth it, and he might just end up losing more money than he had already invested. He decided to write the investment off as a bad debt. Lessons learned Do not get emotions involved when entering a partnership When you see something exciting that you can relate to, and you want in, be careful not to let your feelings guide your decisions. Do your due diligence Do your due diligence before entering into a partnership, look out for red flags such as commingling of funds, lack of books, lack of true expenses, and P&L balance sheet. Do not rush Do not be in a rush to enter into a business partnership. The timing will come when the right time comes. Andrew’s takeaways Think the red flags through When you see a red flag, stop and step back. Think things through and see how to deal with the red flags first. Also, you do not have to stop the deal, but you must slow down your emotions. Understand the difference between emotion and intuition Intuition is an instantaneous feeling that will go away quickly, and then your emotions and your mind will override it. In many cases, it will be the right thing. Make sure you’re open and aware to the intuition message that is coming to you, and so you can receive it. Know who can bind your company to any agreement Before buying into a company or getting into a partnership, know who has the power to sign the checks and the power to bind the company. Understand how far that power goes before you commit to any agreement. Avoid confrontations You do not have to have a confrontation over everything that happens in life. Sometimes avoiding confrontations is the best way to deal with conflicts. Actionable advice Just be patient. Take it all in and trust your intuition. No. 1 goal for the next 12 months Justin’s number one goal for the next 12 months is to double his current business. Parting words   “Just go out there and try to be a little bit better than you were yesterday and learn from your mistakes.” Justin Christianson   Connect with Justin Christianson LinkedIn Facebook Twitter YouTube Website Andrew’s books How to Start Building Your Wealth Investing in the Stock Market My Worst Investment Ever 9 Valuation Mistakes and How to Avoid Them Transform Your Business with Dr.Deming’s 14 Points Andrew’s online programs Valuation Master Class How to Start Building Your Wealth Investing in the Stock Market Finance Made Ridiculously Simple Become a Great Presenter and Increase Your Influence Transform Your Business with Dr. Deming’s 14 Points Connect with Andrew Stotz: astotz.com LinkedIn Facebook Instagram Twitter YouTube My Worst Investment Ever Podcast Further reading mentioned Justin Christianson (2015), Conversion Fanatic: How to double your customers, sales, and profits with A/B testing Daniel Kahneman (2013), Thinking, Fast and Slow  

On today's episode, we speak with Justin Christianson, the Co-Founder and President of Conversion Fanatics. Conversion Fanatics helps businesses find additional revenue through conversion optimization strategies. Tune in to hear us discuss exactly what conversion optimization is and Justin's specific approach to helping companies increase their revenue.   Topics: Justin's work history. Explaining “conversion optimization”. Justin's favorite tools. Why directing traffic back to your homepage can make a huge difference. At what point the strategy goes beyond the customer's website. The importance of incremental adjustments. Keeping it simple. What is helping him through 2020.   Resources: Conversion Fanatics Justin's Social Media Quiet Light Podcast@quietlightbrokerage.com Transcription: Joe: Hey folks, Joe Valley here from Quiet Light Brokerage and the Quiet Light Podcast. As you know, we are online business brokers, a crew that has been there, done that. We help people sell their SaaS, content, FBA, e-commerce businesses and everybody's got a crazy amount of experience. Everybody's built, bought, and sold their own online business. Brad bootstrapped a company from 10 employees to 129 with three men ownership. He also acquired 26 companies or content sites in a six-year period and sold them to a private equity firm. Jason raised 10 million dollars in venture capital money and built a company. Amanda launched an affiliate business as a hobby, and it became the top four in affiliate in four months. Brian founded the world's first internet-based due diligence firm. There's a whole other crew; the rest of the team they've all got a ton of experience like that and now they're all advisors, brokers here in the Quiet Light team. I'm probably the least impressive of the crew. However, in the last eight years, I've sold close to 100 million in e-commerce transactions, probably at an average of about 1.1, 1.2 million dollars at a time. And we help first, that's the most important thing. We take that experience that we have and we help people around us, whether you are buyers that are listening or sellers. And we bring people on to the podcast like Justin Christianson so that he can help as well. Justin, from Conversion Fanatics and I'm stumbling on that a little bit. Justin, welcome to the Quiet Light Podcast. Justin: Hey, thanks for having me. Joe: One of the things that we don't do is read scripts as you can tell by stuttering through that but we also don't give fancy backgrounds on people. We love to hear it from them; what their story is and what their background is so could you introduce yourself to the audience here? Justin: Yeah, absolutely. So I have been in the digital marketing online world; I think this is year 19 for me. I started in my early 20s. I kind of moved up the ranks through affiliate marketing and lead generation and then became partners on a company and we exploded that company. I was actually the number one affiliate for it. We exploded it and grew it like… Joe: Just for the record, three ahead of Amanda. There's no question. She was four you were number one. Okay, I'm busting on Amanda right now, even though she doesn't listen to our own podcast. Continue. Justin: Yeah, we grew it like 500% in one year. We grew it almost 150 the next year. I sold it back to my business partners about; I guess it's been about 10 years, which is my time to leave. I started a private consultancy. I'm kind of teaching the implementation and optimization side of things. And then basically out of demand, I partnered up with my longtime friend Manish, who is my now business partner, and we founded what became Conversion Fanatics about six and a half years ago. Since then I've helped several hundred businesses. I think we calculated somewhere close to an additional hundred million in additional revenue for them through our conversion optimization strategies. Joe: Incredible. Justin: We just keep working every single day to be a little bit better and I'm fortunate enough to help some of the top companies in the world. Joe: And I know a few of them. I know a few of the folks that you worked with through Blue Ribbon Mastermind, our friend Ezra Firestone, and they speak very highly of you. And you actually helped Mark here at Quiet Light with his business Catholic Singles. Why don't you tell us though; I know the definition of it and I'm going to give a short story here afterwards but what is conversion optimization? Justin: Conversion optimization is really the understanding; well, I'm going to back up because conversion optimization, when you first say that, people often say, well, it's split testing. Well, split testing is just the vehicle that we use to prove or disprove whether we're right or not. But conversion optimization in and of itself is understanding the behaviors of the visitor; understanding their wants, needs, likes, dislikes, and where the key friction points are in an online journey and then doing what we can to answer the question why certain things are happening in that journey and then we split test to make sure we're right or not. So really, it just comes down to reading data and then executing on the ideas of why we think that data is telling us what it's telling us. Joe: And it's not just split testing, written content, or split testing images or videos or emails. It's a combination of all of the above, I would think. Justin: Yeah, we focus primarily on-site or on the ad side, but we're primarily; I would say 95% of our business is on-site, user experience, user interface kind of optimization. So, what happens on the website after they come from that ad and what can we do to make that experience better for those visitors and help those brands excel which will also lift up many other metrics in the business as well. Joe: So it's really perfect for the content, e-commerce owner, SaaS owner, and maybe the FBA owners that are trying to expand beyond Amazon and get some traction in their Shopify store or whatever store they might be using. Justin: Yeah. Joe: One of the things I have to say, I didn't understand what split testing was back in the day. I sold my e-commerce site through Quiet Light back in 2010. Mark, actually, Jason here was my broker at the time. I knew everything. I understood exactly what my customer wanted more than they did and kept doing these campaigns and putting them out there and putting out there, putting it out there. Finally, my web developer said, Joe, don't be an ass. Try split testing. I'm like, but this is right. And he's like, let's test it. Without a doubt every new campaign that I tested that I knew which one was going to win, I was dead wrong. And it would result in like 3% to 5% conversion rate differences and at a $200 or $300 transaction, that's a tremendous difference, isn't it? Justin: Yeah, I mean, we'll see; I'm looking at a test right now, it's like a 15% swing. Joe: Holy cow. Justin: I've got one running right now that's almost a triple-digit swing in terms of percentage gain. Joe: When you look at a client that let's say they're selling a physical product, are you looking first at their website to try to help speed up the website and improve it? What approach do you take with new clients? And I know they're all different, but give me an example of one. Justin: Well, really, I take the same approach with all of them, because my philosophy on that is at the end of the day, we're dealing with people. It doesn't matter what we're selling, they've all got wants, needs, buying habits, and decisions and pains and pleasure points and all of those things that go into that. So, I just try to understand and put myself in the shoes of that visitor. I look at the data and say okay, I'll look at their analytics and say, well, they're female aged 35 to 44, primarily they're shopping on mobile, they're falling off on this part of the website. And then I just put myself in the journey like what's stopping; what are the 10 things on this page that could potentially stop a visitor from going through the next step? What isn't clear? What can I add or remove to alleviate those friction points? And really what I'm trying to understand is what on that page holds the most weight in the eyes of the visitors? Because at the end of the day, you said you were proven wrong on a bunch of times. You were assuming something was going to happen. I've ran thousands of marketing split tests. I've strived for just pulling myself out of the equation in terms of my bias; my understanding, and I try to just really put myself in the head of the visitors. And once I do that, then it becomes much more apparent of what I need to test and where. And then as soon as I figure out what holds the most weight, I can then exploit that throughout the rest of the website. If they respond to social proof or they respond more to the benefits of the product or they need more trust aspect in the brand or they need to read more about the product or whatever, I try to figure that out. It could be copy-based. It could be image-based. It could be something as simple as moving a button off on a page. But I incrementally test those things to figure out what holds the most weight and once I figure that out then we just move throughout the site areas on the website and just keep going to try to continually evolve and scale and grow that business. Joe: Going back to the beginning, you said, you see when they drop off in their journey at a certain point. If they're looking at a product and reading an article and at some point, they drop off instead of actually placing an order, what tools or software do you utilize to see that path that the customer takes or potential customer takes to then drop off? It seems to me like that would be hard to access, that information. Justin: No, actually is not. It's one simple report in Google Analytics. Joe: I've been using Google Analytics for; how long have I been self-employed? More than a decade or more like 15 years, I don't know; something like that. Too long to the point where I still don't know how to do stuff like that. Is that training that Google provides you inside of Analytics and workshops or things of that nature or you've just learned it over the years? Justin: Well, it's literally a default report that I go to. It's under Conversions and you have to have e-commerce enabled. So it's under Conversions and then E-commerce and then Shopping Behavior. Literally, it's just a bar graph and it shows you the drop off points in that process and I just know how to read that and then you can dig in deeper and deeper and deeper from there. But generally, I'll get the understanding of it. So, I'll look at the landing page view and it's basically two reports. I'll look at the landing page behavioral report, so I'll see which landing page; their first visit interaction, what that conversion rate is. The Home Page is almost in the top three, almost always, even if you're driving traffic to a separate page or a landing page and the Home Page is generally underutilized by 90% of the businesses out there. Joe: What does it mean underutilized? Justin: They're not focusing on it. They don't care about it. They're focused on landing pages and product pages and checkout flow but yet I've seen campaigns double their return on ad spend by just turning some traffic to their Home Page versus a specific product page. But I look at the top-performing landing pages and then I look at that shopping behavior report and then I'll see okay, we've got this many people that are going on the Home Page, this many people have product views, this many people viewed the cart, this many people went to check out, this many people completed transactions. And usually, there's an outlier in that report. So, if it's on the product page like the product view one, I'll see okay they're in the product view and that means they're viewing a product page, but they're not adding to cart. And then I just go ask a few more questions of where you're driving the majority of your traffic, are you driving traffic directly to that product page or are you driving it to your home page or collections or whatever and then that'll give me a better understanding what those visitors are telling me. Joe: Okay, I got it. And at what point do you go beyond the website itself? Well, actually, let me back up, first and foremost. I talked to thousands of entrepreneurs over the years. Everybody listening to this podcast has a website. Please install Google Analytics because you're not going to be able to do any of this stuff that Justin's talking about. And just to dispel a myth that's out there, Justin, is Google stealing information from the people that are installing software on the website, or are they really just giving you the tools to help improve your business and make more money? Justin: I guess that's up for debate with who you ask but every single website… Joe: I don't want to debate that, by the way. Justin: No, I definitely don't want to go down that rabbit hole. Every website out there has it, I mean, has some form of Analytics involved. Joe: Yeah, I just sold a number of them where people have said they straight up don't use Google Analytics and they use some other unknown software or stat tracking data that doesn't do what Google does. So, please everybody install that. When it comes to AB split testing. So, you're figuring these things out. You get to the point where you decide you want to move a button-up or the order button up on a page. Do you just go ahead and do that based off of your experience or do you split test that always? Justin: Always split test it. I am literally proven wrong almost daily. Joe: Okay, it's not just me then. Justin: And we launch 50 plus new split tests a week for our clients. Joe: 50 split tests a week. Okay, always split test regardless. Here's a question for you. This might be tough to answer. When it comes to deciding the winner in a split test, my developer years ago gave me stats and he said, well, you've got to get to this number of total views and then statistically it's got to get here in order to make it a valid split test when you determine a winner. Is that still the case or just kind of do you wing it? Justin: Well, a little bit of both. I look at several different factors. I'll look at statistical confidence, which is one. You have to be statistically valid. You have to have a big enough sample size. You have to have a big enough separation. But I also look at the trend in the data. I look at is it flip-flopping back and forth or is it staying pretty steady as an improvement or a loss? How big of a loss is it out of the gate? And then I look kind of anything north of 25 conversions per variation then I'll start looking at the data. I always run it for at least a calendar week if it's showing promise or sometimes longer. Sometimes a test will run for a month. But there are also the times where you can run a test for six months and run millions of visitors through it and it'll never reach statistical confidence one way or another so you have to know when to cut it. Because if it's null or if it's flat or if it's bouncing back and forth, it's never going to reach confidence because there's not an algorithm on the planet that can factor that fluctuation. Joe: Confidence being the winner, one that's going to produce the end result that you want. Justin: Yes. Joe: What do you do at that point? Do you just flip a coin and decide whoever; if I'm the owner of the website and I like the images on one better than the other and if it's… Justin: So, if I don't know if it's a winner not, I'll generally call it a null result and I'll stick with the original. Unless it's not hurting anything and it's actually making it a better experience for the visitors. Meaning it's cleaning up a page or it's adding a function that might be beneficial that I can use to build upon. Or maybe if it's stripping down a page, then I can go in and then test adding some different types of elements back to the page and it just gives me some more online real estate to work with. So, it's kind of just sort of a guess at that point but I usually have an end goal in mind and I never want to push something that I'm not validating that it's an improvement. And I also don't focus just solely on conversion rate either. I focus on the bigger picture on engagement revenue per visitor, average order value, views on check out; all of those other secondary metrics just to make sure we're not; because you can improve conversion rate but make a lot less money or really dramatically decrease your revenue per visitor. So we just take a very holistic approach to the whole thing and I'm in it to win so I'm not going to push stuff just for the sake of pushing stuff. Joe: Yeah, so number one people have to have Google Analytics installed, figure out how to run the reports, and then always do split testing regardless. What are some of the; I mean you've been doing this for a long time, what are some of the other than I think you said which was people are not paying enough attention to their homepage? What other low hanging fruit is there that folks can do when they look at their own website where you see most common issues, where they can take a look on their own and try to fix things up? Justin: Well, there's a bunch of them, but generally visitors, we kind of live in this speed and this trap, I call it, of growth hacking and a lot of people just go in and say, oh, I think this looks better, let's go ahead and do it or let's change this or I saw so-and-so had it on their website can we do it on my website? And I've never seen that really go well. And also, I think that people think bigger is better so they feel like they need to completely redesign a page or add these big changes to make a big impact and the opposite is actually true. You need to incrementally adjust things to better understand those behaviors. The majority of people that I see are trying to cram too much stuff into a very small area. They're trying to over app their way to better conversions. I've seen stores with 70 plus applications and plugins and all of the stuff installed and they don't necessarily do the right things; adding more urgency and more timers and more pop-ups and things to your website isn't going to help you for a long term sustainable growth. But the glaring one that I see is people do not lead from a place of benefit to the visitors. They're screaming how awesome they are as a company instead of listening to the visitors and what their product is actually going to do for them. And I've said this in my entire career, it's kind of copywriting 101, it's you lead with benefits. So, benefit bullet statements. I go back to that all the time and then I use the features of the product to support those benefits. I've said this many, many times is I've got 16 gigabytes of RAM in my computer, which is great. It's a feature, but it's not a benefit. What does that do for me by having 16 gigabytes of RAM; a faster processing speed, faster video rendering, all of those things because nobody wants the feature. They just want what it's going to actually do for them. And a lot of companies just simply don't do it. They don't pay attention to it and I see it every single week on many, many occasions. Joe: I used to write ad copy for radio direct response stuff and it was 60 seconds and 18 of those 60 seconds were the call to action, which was the phone number; the 800 number at four or five times. We used to be able to get the features and benefits in 42 seconds; simple, clean, quick, clear. It's funny now we've got so much information and so many endless pages of websites that we feel like we do need to just jam more in and do more. Mike Jackness has been a regular guest on the show. He runs Ecom Crew and Ecom Crew Premium and he had a brand called Color It that we sold for him. And one of the things that Mike did very, very well is exactly what you're talking about when he reached out to customers regarding Color It. He had one of the biggest Klaviyo campaigns. He talked about it a lot on the show and that was giving them some benefit with every email that went out; helping them, teaching them, giving them some benefit, not hitting them up with a sales promotion every time. It's a help first mentality and that generally comes back to you. I think that's great. It's sometimes simple to do on a website, and I would think that sometimes it's a little more complex. Are you finding getting a little more complex with video for instance? We had Judson Morgan from Butter.la on talking about the increase in conversions from a static image to a video. Are you finding similar findings or do you split test those types of things as well? Justin: Yeah, we always split test it. I've seen the video go 50% improvement to a 50% decrease and everywhere in between. It just depends on the brand. I've got an auto detailing client that has all the gear for auto detailing and they're very video-focused so moving a video into the main spot on a product page in the carousel would prove really effective for them whereas other companies showcasing a shirt, for example, isn't necessarily as effective as a product that needs to be demonstrated so it's really a case by case basis. And if there's a video available, we'll try to leverage it as much as possible but I have literally seen swings go both ways. Joe: Have you been in a situation where you have been testing video and you're testing that less is more where it's maybe user-generated content versus high-end production and one outperforms the other consistently; probably not consistently, yeah? Justin: Not consistently. But I would say I do this with imagery too, is I kind of lean towards more of the user-generated real type side of things; the shaky camera, the ums and ahs because I think more people are relatable to that or they can relate to that a little bit easier. I've got a client right now that's got a product and all of their imagery looks like straight out of an Instagram model's website. Even their user-generated content is Instagram filtered and perfect and looks like they used a super high-end camera and I'm like, do you have anything real? Like some real, hey, this is awesome look at this. He's like, yeah, I've got all sorts of that. I'm like, well, let's test that because your visitors are literally saying we don't know if these are actually as good; the pictures are great, but we don't know if they're actually as good so we've got to build that trust that the product is great. And this is a site that sells 2,000 plus orders a day so they're doing volume, but their visitors are still screaming we don't know if we can trust this even though they've got 500,000 plus customers. So we're just trying to leverage that as much as we possibly can to showcase in different ways like, hey, this is real and it's not… Joe: Have you had the chance to split test that yet? Justin: We're in the process of gathering all the images. I'm literally going through this this week. Joe: And is that your role within the company or do you have other folks that help you? Justin: Well, I've got a team. Joe: Well getting down to the point where you're picking out those images, or do you let the company owner or your client pick out the images that you'd be choosing? Justin: A little of both, we're very collaborative. But I've got a big team of smart people; designers and developers and strategists and analysts and all of that stuff. But I'm very much involved and my business partner and I are in the overarching strategy. Some clients I'm more in the weeds with than others. This one I just happened to be going back and forth with because he was trying to push for one thing and I'm like, well, your visitors aren't saying they want that so I kind of had to interject and say, here's what we're seeing from that standpoint. Joe: And they're literally saying and you're; and I'm saying you and I know it's your team, but I'm saying it's so that the audience can go and do this themselves as well. You are literally going on to the reviews, to the Instagram comments and things of that nature, and seeing what the visitors are actually saying, or are these e-mails into the company that tips you? Justin: No, survey. This one is actually like just a type form survey saying here's the; we took the top three questions, like what questions do you have that we didn't answer? I do this with exit polling a lot too so almost all of our clients we've set up an exit poll. So catch the people that are leaving and just ask them what problem did we solve for you today or what question weren't we able to answer and give them that open-ended kind of outlet to tell us where we're falling short. And you'll see a trend very quickly of what that data is telling you. In this case… Joe: So somebody when somebody leaves the site without placing an order, if that's the objective, you've got the ability to have them fill out an exit poll form? Justin: Essentially, yes, just a one question kind of survey. Joe: Okay, that's fascinating. Imagine that, asking them why they didn't order and having them tell you and having you be able to fix that problem. What you're doing is not actually that complicated it's just hard work. Justin: Right. Joe: I guess you got to take the time in the detail to get to it, and it's funny, I find a lot of things in this e-commerce or online world that we live in not very complicated. It's common sense. Sometimes we just have to be told what we already know. Justin: Yeah, common sense is kind of lacking in a lot of cases these days it seems like. I mean, even in my career of almost 20 years, nothing's changed. Just the mediums have changed. So that's really it. Joe: True. Justin: People come to me and they're like, oh, hey, what's your framework and what fancy tools are you using and I'm like, I'm simple. I want to go down to the bare bones minimum possible to get the job done. I don't want to over-automate and over-analyze. I just want the visitors to tell me what it is and optimization in that. I mean, there's a science to it, obviously, but an understanding and an experience definitely helps but it isn't rocket science. I mean it's ask the right questions and my question just happens to be why. Why are they clicking on the button or why are they leaving that page or why are they watching the video or aren't they watching the video, why are they dropping off at that point in the video? It's just questioning everything and then looking for all the ways we can possibly test to improve that. Joe: It's a lot of whys in there and none of that becauses come from the founder of the company or the CMO or something like that. They come from the customer, which is smart. It's the mistake I made years ago when I thought I knew everything. I was dead wrong. It sounds like you are too most of the time when you're doing your split testing all week. So, listen to the customer, obviously, but you've got to get that information to the customer and ask them. Justin: Yeah, and I think as business owners, and it's why I hire coaches. It's why I hire people to get an outside, unbiased perspective because I see so many business owners often look at their business or even marketing executives for large, large corporations, they're in there every single day looking at the data, looking at the website, looking at the marketing message that they just get numb to it and blind to it. And sometimes the smallest little change and the smallest interaction or they're overlooking just some small lever they need to pull that's going to dramatically improve their marketing performance. And I fortunately and unfortunately see it all the time. Joe: I'm going to go on a short tangent here. You said you hire coaches. You've been self-employed for two decades in the online space. What kind of coach would somebody with your experience be utilized? What kind of coaches do you hire for yourself? Justin: So I started out; I'm a direct response marketer. I'm a B2C guy that for some reason started an agency. I have no idea how to run an agency. I never did when we started it so I've hired several; I've hired sales coaches, I've hired other business development coaches, I've hired lead generation coaches, I'm in a Mastermind right now for agency owners; all very top level just because there's a lot of stuff that I don't know from the inner workings of the process. I'm a forever student and I think I can learn how to do something and I live kind of by the motto that every day I need to be a little bit better than I was yesterday even if it's just one small incremental improvement. I'm a split test guy so I have to strive for that improvement all the time. And sometimes I have the wrong questions or I have the questions or I'm not asking the right questions on my own business and it's even helped me even through all of the stuff that's going on this year. There was a time where we had a lot of unknowns, even back in March and if we don't change this stuff we're going to be in freak out mode if we don't fix some stuff. So, I needed to lean on my coach and my crew and my circle of influence on the agency side to kind of help us navigate. Joe: Yeah, I think that's fantastic. And I ask the question because you obviously have done some things right over the last couple of decades and some of the audience members might just be leaving the corporate world and coming into this online world that we live in and one on one coaching is the equivalent of one on one therapy for people that need help but it's for you and your business. In many ways, it improves you as an individual as well as a business person and as an individual. We have David Wood on the podcast; he's a business coach, just talking about the benefits of asking certain types of questions and trying to make incremental growth as you've talked about here. And then the Mastermind groups like Blue Ribbon Mastermind, like Ecom Crew premium, like eCommerceFuel, like Rhodium Weekend, those are all group therapy, but it's group enhancement. Everybody shares their secrets with the other members of the team so everybody can grow and learn together. So I think it's brilliant, very, very smart things to do. Justin: There is a lot of; if you get in a room with people that are on that level or even above you and I don't always join into our monthly or biweekly phone calls on our Mastermind and all of the stuff and I don't always need help. I don't always have something to share but when I do, they're there. And I think there's a lot to be said about that, too. It's just having kind of that fallback and kind of a sounding board when you do have an idea or you're falling short in certain areas. Joe: I couldn't agree more. Justin, I appreciate it. Where do people go to learn about your business Conversion Fanatics; is it just simply www.ConversionFanatics.com? Justin: Yeah, www.ConversionFanatics.com. You can find all information about us. I've got a best-selling book that's also available on Amazon. If you go over there, find it. It has the same name, Conversion Fanatic. Joe: Awesome. Justin: And I'm all over social media so you can find me at www.onespotsocial.com/JustinChristianson and you can find links there; basically everything. Joe: Fantastic. Justin, I appreciate your time. Thanks for being on the podcast. Justin: Thanks for having me.

Hundreds of people want to tell you how to market. They all sell tactics, hacks and tools that worked for them.  But what works for them might not work for you. You’ll only know what works by testing and watching your numbers. Justin Christianson does that for a living. He knows what works in marketing—and what burns your hard-earned cash.  In this episode, Justin stops by to tell you what burns your cash in marketing, which agencies to run from and why he stopped drinking while he was sponsored by Budweiser. Want to learn what really works in marketing? Listen now!  Show highlights include:  An Arizona researcher wrote this “bible of better conversions” in the 80s—have you read it? (9:35)  This “accounting mindset” will burn your marketing dollars—here’s how to think the opposite.  (12:09) Why being a workaholic is good. (18:39) Amateur marketers will lie to you for $10k per month—don’t become their client!. (18:54) Why overnight conversion improvements are worthless, even if they bring in cash. (25:37) How golf marketing is changing and what your kids can learn from it. (35:26) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

I’m geared up to welcome our guest for today, Justin Christianson. He is the  Co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company helping companies like Burt's Bees, RenewLife, PaleoValley, Lumber Liquidators, Ministry Of Supply and many more increase conversions and marketing performance by 30% to 1850%.   As a former bull rider, Justin has always had a knack for accomplishing the impossible, and he is now solving one of the biggest problems facing marketing, which is conversion rate. He found early on in his career that split testing is the key component to helping clients connect with their audience, and this, in turn, has helped 200 of his clients generate over 100 million dollars in additional revenue.   Aside from all this, Justin is also the number one best selling author of the Conversion Fanatic: How To Double Your Customers, Sales & Profits With A/B Testing, and he’s currently a contributor at Forbes.   In today’s episode, Justin and I talk about digital marketing, conversion rates, and even psychology! He also shares with us his journey from network marketing to setting up his own business.   Episode Highlights: ●       Justin Talks About His Marketing Journey of Almost 20 Years and Shares Why Numbers Play an Important Role in His Work [2:23] ●       Understanding Trends on Human Behaviour Through the Lens of Marketing [7:26] ●       Do All Companies Care About Demographic Data?[12:50] ●       Key Strategies for Businesses During and After a Pandemic [15:06] ●       Actionable Marketing Strategies for Business Growth [23:28] ●       Book Recommendations [26:58]   AND MUCH MORE!   Resources Mentioned In This Episode: ●       If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent. ●       Learn more about Justin and his company through their website conversionfanatics.com. ●       Grab a copy of Justin Christianson’s book Conversion Fanatic: How To Double Your Customers, Sales & Profits With A/B Testing on Amazon. Backed up by real-world case studies, Conversion Fanatic shows you how to convert more website visitors into paying customers faster and at a lower cost than your competition. ●       Connect with Josh: o   Facebook o   Twitter o   LinkedIn o   Instagram o   YouTube ●       Book Recommendations: o   Playing to Win: How Strategy Really Works by A.G. Lafley and Roger L. Martin o   Influence: The Psychology of Persuasion by Robert B. Cialdini o   The Richest Man in Babylon by George S. Clason o   The Ultimate Gift by Jim Stovall o   The Four Agreements: A Practical Guide to Personal Freedom by Miguel Ruiz   Quotes:   “I just like the psychology of what makes people tick.” “The numbers don’t lie if you're looking at the numbers from a right perspective.” “Everybody is in the people business.” “It’s understanding that trade-off, where you’re actually going, and who’s making the decision.” “The only two reasons why people buy is to avoid pain or gain pleasure.”   Ways to Subscribe to The Top One Percent:   Apple Podcast Stitcher PlayerFM Podtail

Justin Christiason is the co-founder and President of Conversion Fanatics which is a full service conversion rate optimization and traffic generation company.  As a former rodeo bull rider, Justin has always had a knack for accomplishing the impossible and he is now solving one of the biggest problems facing marketing: conversion rate.  He found early on in his career that split testing is the key component to helping clients connect with their audience, in turn, that has helped over 200 of his clients generate over $100 Million in additional revenue.  For more information you can go to conversionfanatics.com

My guest in today’s episode is Justin Christianson, the Co-Founder of Conversion Fanatics. They are a marketing agency that focuses exclusively on strategic conversion rate optimization strategies that help Shopify brands realize true scalability and sustainable growth.What You Will Learn TodayIs A/B testing the same as conversion optimization?Areas that a Shopify brand should focus its efforts on to help them grow and scaleKey problem areas that have been overlooked by some Shopify brandsHow to learn more about your visitor's behaviors and their interaction with your brandLinks And Resources Mentioned In This EpisodeConversion FanaticsFree In-depth CRO AnalysisConversion Fanatic Book: How To Double Your Customers, Sales and Profits With A/B TestingThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.

Today's episode is an informative interview with Justin Christianson, the co-founder and president of Conversion Fanatics. His company offers full-service conversion rate optimization for businesses that want the data, road mapping, and a personalized conversion strategy that'll move the needle without straining internal resources. In this talk, Justin will discuss the methodologies and technologies they use to optimize the process of getting higher conversions. He'll reveal how to be sustainable and move away from the gimmicks and tactics that never last over time. This interview will shed light on the value of data-driven compounding conversion strategies. You'll discover why Justin ignores what clients think and instead turns to the data and what consumers are truly communicating through their actions - and how you can, too. Tune in and enjoy.01:30 - 05:30 - Introducing Justin and how Conversion Fanatics helps businesses grow.05:30 - 10:30 - On seeing the granular picture through data. 10:30 - 17:00 - How Justin removed roadblocks and gave his clients a zero-risk option17:00 - 22:00 - On what Conversion Fanatics does with their clients. 22:00 - 26:00 - Considering brand equity, processes, and flow. 26:00 - 33:30 - How to bump business performance and scale.

Listen to Shane Barker and Justin Christianson as the latest CRO trends to watch out for in 2020. In this podcast episode, Justin also talks about his professional journey and how he founded Conversion Fanatics.   Listen to their conversation now: https://shanebarker.com/podcast/justin-christianson       Looking for the best CRO tools to grow your business? Check them out here: https://shanebarker.com/blog/cro-tools-2018/ 

On Episode 119, Justin Christianson, co-founder and president at Conversion Fanatics, is back. This time, Justin tells us how marketers can make things more action-oriented, how A/B testing plays into everything, and we learn all about his book—coincidentally, it’s called Conversion Fanatic—and what he’s hoping to help people achieve. Conversion FanaticsJustin on LinkedIn

On Episode 118, Justin Christianson joins me. Justin is co-founder and president at Conversion Fanatics. I wanted to have Justin in to get to the bottom of conversion optimization. In this first part of our chat, we hear his background, how he came to co-found Conversion fanatics, some of the secrets to conversions, and how marketers can optimize user experience and conversion rates at the same time. Links of InterestConversion FanaticsJustin on LinkedIn

Justin is a digital marketing veteran with a strong emphasis on implementation and optimization. He is the #1 Amazon bestselling author of Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company helping companies like Burt's Bees, RenewLife, PaleoValley, Lumber Liquidators, Ministry Of Supply and many more increase conversions and marketing performance by 30% to 1850%.    In this episode of the Be Real Show, Travis and Justin open up the show discussing the inspiration behind Conversion Fanatics. Justin prefers to work with established eCommerce businesses because they are the easiest to help. If you need help with your conversions, first, look at your data. Where are your visitors? Where are your visitors falling off? From there, Justin will start collecting qualitative data through surveys. Then, they measure what is most important from the consumer's point of view. Justin's favorite report is the shopping behavior report because it will tell you if consumers are even putting any products in their online shopping cart. Later, Justin explains the reason some companies do not really care about their home page. Stay tuned to hear Justin answer the top ten questions, including the top four books he highly recommends.     Connect LinkedIn - https://www.linkedin.com/in/justin-christianson-33b4836/ Website - https://conversionfanatics.com Twitter - https://twitter.com/convfanatics Facebook - https://www.facebook.com/justin.christianson YouTube - https://www.youtube.com/channel/UCOhpXTAcZG2iGTizT7ddRww         Resources Mentioned Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing HotJar - https://www.hotjar.com Influence: The Psychology of Persuasion Playing to Win: How Strategy Really Works Work the System Topgrading   People Mentioned Jeff Bezos – @jeffbezos

MAKING BANK is now a weekly YouTube TV show / iTunes Podcast full of #Success and #Business with Josh. Subscribe to the Podcast MP3: bit.ly/TumblrSubscribeSubscribe to iTunes: bit.ly/JoshF_ItunesSUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe === SUMMARY === In season 4, episode 19 of Making Bank, Josh Felber digs into the nitty-gritty of conversion rate optimization, understanding the user story, and specific tips to increase sales and conversion rates with Justin Christianson, the bestselling author of Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company helping companies like Burt's Bees, RenewLife, PaleoValley, Lumber Liquidators, Ministry Of Supply and many more increase conversions and marketing performance by 30% to 1850%. Justin is a self-proclaimed numbers junkie, a digital marketing veteran, as well as devoted father and husband. Justin shares how his father’s entrepreneurship shaped his business mindset from an early age and how he went from network marketing to internet marketing. Get ready to take notes and as Josh shares specific strategies and examples of how he works with clients to increase sales and marketing effectiveness as well as the following: ✔ Ideal bounce rates ✔ The importance of shifting away from constantly highlighting product features ✔ The ultimate goal of email marketing ✔ Desktop versus mobile conversion rates ✔ How to leverage the mobile customer experience to bundle products/services ✔ Using data and analytics to pinpoint dropoff points ✔ Maximizing above the fold ✔ Identifying friction points and what your customer actually cares about on your site ✔ Improving the customer journey by limiting intermediate steps And so much more! #MakingBank, #JustinChristianson, #joshfelber.com, #josh, #felber, #entrepreneur, #MakingBankS4E19, #Conversionrate, #optimization, #increasingsales http://pix.joshfelber.com/JustinChristianson-Medium === ABOUT Josh Felber === As a High-Performance Coach and Start-Up Advisor, I help business owners, entrepreneurs, & millennials understand where you can grow your business with fast proven results to obtain wealth and find freedom. A serial entrepreneur with 28+ years of starting and growing multiple multi-million dollar companies (including one with $5 billion annual revenues), I’ve been: • 2x Best-Selling Author as a co-author with Steve Forbes & Brian Tracy• Voted the Best Personal Finance Expert in 2014 (National GOBankingRates competition)• A contributor to articles on Entrepreneur.com, Inc.com, & Forbes.com• Recognized multiple times in the National Who’s Who of Entrepreneurs• Expert guest on NBC, CBS, ABC, and FOX• Keynote Speaker• Host of Making Bank TV Show I’ve helped my clients achieve: • Business growth from 6 to 7 figures & doubled revenues in as short as 6 months• Sales growth in 25% within 3 months using online and digital marketing• A $0 to $30 Million company valuation in just 9 years Get daily Success Tips on FB: www.FB.com/JoshFelber10x Meet Josh at his WEBSITE: bit.ly/JoshFelber Read Josh’s BLOG on: bit.ly/JoshF_BLOG Follow Josh on TWITTER: bit.ly/JoshF_TWITTER Follow Josh on LINKEDIN: bit.ly/JoshF_LINKEDIN

MAKING BANK is now a weekly YouTube TV show / iTunes Podcast full of #Success and #Business with Josh. Subscribe to the Podcast MP3: bit.ly/TumblrSubscribeSubscribe to iTunes: bit.ly/JoshF_ItunesSUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe === SUMMARY === In season 4, episode 19 of Making Bank, Josh Felber digs into the nitty-gritty of conversion rate optimization, understanding the user story, and specific tips to increase sales and conversion rates with Justin Christianson, the bestselling author of Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company helping companies like Burt's Bees, RenewLife, PaleoValley, Lumber Liquidators, Ministry Of Supply and many more increase conversions and marketing performance by 30% to 1850%. Justin is a self-proclaimed numbers junkie, a digital marketing veteran, as well as devoted father and husband. Justin shares how his father’s entrepreneurship shaped his business mindset from an early age and how he went from network marketing to internet marketing. Get ready to take notes and as Josh shares specific strategies and examples of how he works with clients to increase sales and marketing effectiveness as well as the following: ✔ Ideal bounce rates ✔ The importance of shifting away from constantly highlighting product features ✔ The ultimate goal of email marketing ✔ Desktop versus mobile conversion rates ✔ How to leverage the mobile customer experience to bundle products/services ✔ Using data and analytics to pinpoint dropoff points ✔ Maximizing above the fold ✔ Identifying friction points and what your customer actually cares about on your site ✔ Improving the customer journey by limiting intermediate steps And so much more! #MakingBank, #JustinChristianson, #joshfelber.com, #josh, #felber, #entrepreneur, #MakingBankS4E19, #Conversionrate, #optimization, #increasingsales http://pix.joshfelber.com/JustinChristianson-Medium === ABOUT Josh Felber === As a High-Performance Coach and Start-Up Advisor, I help business owners, entrepreneurs, & millennials understand where you can grow your business with fast proven results to obtain wealth and find freedom. A serial entrepreneur with 28+ years of starting and growing multiple multi-million dollar companies (including one with $5 billion annual revenues), I’ve been: • 2x Best-Selling Author as a co-author with Steve Forbes & Brian Tracy• Voted the Best Personal Finance Expert in 2014 (National GOBankingRates competition)• A contributor to articles on Entrepreneur.com, Inc.com, & Forbes.com• Recognized multiple times in the National Who’s Who of Entrepreneurs• Expert guest on NBC, CBS, ABC, and FOX• Keynote Speaker• Host of Making Bank TV Show I’ve helped my clients achieve: • Business growth from 6 to 7 figures & doubled revenues in as short as 6 months• Sales growth in 25% within 3 months using online and digital marketing• A $0 to $30 Million company valuation in just 9 years Get daily Success Tips on FB: www.FB.com/JoshFelber10x Meet Josh at his WEBSITE: bit.ly/JoshFelber Read Josh’s BLOG on: bit.ly/JoshF_BLOG Follow Josh on TWITTER: bit.ly/JoshF_TWITTER Follow Josh on LINKEDIN: bit.ly/JoshF_LINKEDIN

Tips on ways to improve your website conversion rate and sales with Justin Christianson I'm in the conversion rate business, but to me, that's kind of a relative number. I look for the scalability and the sustainability of a company, and really just what's driving that audience. When you come and look at it and actually break down the metrics, their homepage might be second or third on the list in terms of traffic but might be the biggest area of leverage. So they're focusing on the wrong visitor journey. Your cost per acquisition, we'll see a 20% to 30% reduction in cost per acquisition without ever even touching the ads. Because we're just so focused on giving that visitor the best experience that we can on the site and giving them what they want, that it drives everything else. So we look at things very holistically and try to optimize as a whole, but we generally will test separately on mobile and desktop. We want to create that unique experience, and it's getting more and more so on the personalization aspect, that we're creating those unique experiences. So answering the questions and building that relationship versus just saying, hey, you forgot something in your cart, here's 10% off, to help create a better lifetime and longterm customer versus just trying to get the sale day one. We've got clients that even have separate sites, completely mirrored images of each other, that run in Canada versus the US because we just create a different experience based on that. But really just get a 30,000-foot view of what the data is telling us and give you a bunch. And then we'll go through the user journey and pick out a couple dozen or so potential test ideas, and then just really go from there. Some people think there's a magic theme out there that's going to fix all... That's going to convert like crazy. There's not. Other bad advice is just thinking that there are best practices, which there aren't. There are ideas that might be ideal, but there aren't really any true best practices across the board. What works for somebody even selling the same exact thing will not necessarily work for somebody else. That's the biggest thing, is there's a lot of people that are so close to their site and so close to their marketing that they can't see the forest for the trees. The most exciting that I'm getting is people that are actually embracing the process of improvement. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ PROVEN WAYS TO IMPROVE YOUR WEBSITE CONVERSION RATE AND SALES [just click to tweet] PROVEN WAYS TO IMPROVE YOUR WEBSITE CONVERSION RATE AND SALES I'm in the conversion rate business. I look for the scalability and the sustainability of a company, and what's driving that audience. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug M: Well, welcome back, listeners. Welcome to another episode of Real Marketing Real Fast. Today we're going to talk about all things conversion, increasing your sales and profits by optimizing your website to make sure that you're responsive to what your visitors are looking for and what they're currently doing, whether it's an eCommerce site or a lead generation site. Doug M: So joining me in studio today, I've got Justin Christianson. He is a bestselling author and he is the co-founder of a company called conversionfanatics.com. He's a self-proclaimed numbers junkie and a digital marketing veteran. He's a father, he's a husband, and as I mentioned, he's the number one bestselling author of Conversion Fanatics: How To Double Your Customers, Sales, and Leads, and Profits With A/B Testing. He's also the co-founder of Conversion Fanatics, which is a full-service conversion rate optimization company, helping companies like Burt's Bees, Dr. Ax, and many others improve their results. Doug M: I think you'll really enjoy our conversation today. It should really shed some light on how you can get higher ROI,

Justin Christianson is a self proclaimed numbers junky and a digital marketing veteran. Father, Husband, and #1 Bestselling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full service conversion rate optimization company, helping companies like Burt's Bees, Dr. Josh Axe and many others improve their results. Watch the full episode here: https://projectegg.co/justin-christianson About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support

On today's episode of the Internet Marketing Podcast, Andy is joined by Justin Christianson, Author, Co-Founder and President at Conversion Fanatics to talk about conversion rate optimisation and how you can best optimise the user experience on your site. On the show you'll learn:Why you should be split testing and how you can do soWhy user experience isn't just about improving your conversion rateWhy improving engagement with your visitors is importantWhy it's harder to garner trust online todayWhy the colour of buttons on your site should remain consistent through the users journeyPlus Justin provides his top tip/key takeaway for the audience.If you'd like to connect with Justin, you can find him on LinkedIn here and on Facebook here.  See acast.com/privacy for privacy and opt-out information.

Show notes: Justin Christianson 00:15 - Presentation Justin Christianson and how we met 02:35 - How did you become an entrepreneur? - JC: I was an electrician in my twenties but I got tired of working so hard, that long everyday. So I started selling cell phones, it started there. 07:35 - “Failing miserably at a bunch of things and getting used to being an entrepreneur” 11:32 - Is there any vivid memory about a very hard moment on the business path? - JC Selling cell phones I got my ass chewed from everybody because I was trying to grow my business and I knocked on the wrong door. 13:20 - What was the catalyst that got you into lead generation? - JC: “It was wild west before the first Google slap” 17:50 - What set you up and how do you choose your opportunities now? - JC: “I have a fairly high risk tolerance. If someone is spending money on it, chances are that the need is there” 21:21 - What are your strongest personality trades with your business partner? 23:40 - Back to the story with the Wild West and lead generation 25:23 - What product were you selling? - JC: Info 28:25 - JC: I essentially built “Optimizely” before it was a thing 30:20 - The beginning of “Conversion Fanatics” 33:11 - What does “Conversion Fanatics” do? - JC: Basically we make marketing more effective through testing. 37:35 - How big a deal is this for the customer, revenue wise? 42:25 - Quick fire questions Any unusual things you eat or drink regularly? How do you get yourself into a state of flow? What opinion or habit you have that other people tend to disagree with? If you ran a school what non traditional lesson would you teach? What book affected you the most? Any advice for your previous boss? Advice for entrepreneurs that are parents? Best advice ever given to you? Would you rather fight one horse sized duck or one hundred duck sized horses? What makes you happy? Any asks or requests for the audience?

Interview with Justin Christianson owner at Conversion Fanatics   a full service conversion rate optimisation and traffic management company based in Austin TX. Justin in an expert in the development and implementation of conversion optimisation strategies to help you capture bigger growth opportunities on your website.  In this episode you get the complete lowdown on how to avoid Shopping Cart Abandonment Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future By Cameron Herold  Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way, and entrepreneur and business growth expert Cameron Herold can show you how. Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organisation leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come.  By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality. AmazonReview: "I was running my business but had no clear vision for the future, until I read this book! I now have a clear vision for not only my business but my personal life to use as a map for success. This book changed everything." Listen to the full episode now: p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.  Free Mini-Online Course. Start here >> How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

As a former rodeo bull rider, Justin has always had a knack for accomplishing the impossible and he is now solving one of the biggest problems facing marketing: conversion rate.  He found early on in his career that split testing is the key component to helping clients connect with their audience, in turn, that has helped over 200 of his clients generate over $100 Million in additional revenue. He is also the #1 bestselling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and he is a contributor to Forbes. During the interview we discuss: - Justin shares how and why he became an entrepreneur and what led him to launch Conversion Fanatic. - He shares the top strategies that he is using to get new clients for the agency. - We talk about how more traffic is not always the solution to growth and how CRO can save you time and money while increasing your revenue. - Justin shares how important of both quantitative and qualitative data is to making good decisions that drive better conversion. - He shares some of the common mistakes people make that causes lower conversion and the key to increasing your conversion. - The importance of social proof when it comes to CRO - He shares an example of how by removing friction for the buyers increased conversion by 75%. - Justin shares his favorite growth tool/software that he uses with all of his clients. - He recommends one of his favorite books and recommends it to the audience. Justin's websites www.conversionfanatics.com www.clyxo.com/justinchristianson ——————————– If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter

About This Episode:Justin is the co-founder and President of Conversion Fanatics which is a full service conversion rate optimization and traffic generation company. As a former rodeo bull rider, Justin has always had a knack for accomplishing the impossible and he is now solving one of the biggest problems facing marketing: conversion rate. He found early on in his career that split testing is the key component to helping clients connect with their audience, in turn, that has helped over 200 of his clients generate over $100 Million in additional revenue. He is also the #1 bestselling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and he is a contributor to Forbes. Find out more about Justin at:  https://conversionfanatics.com/ See the Show Notes: www.jeremyryanslate.com/573 Sponsors:Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "Steve Jobs," by Walter Isaacson head over to www.jeremyryanslate.com/book  Command Your Brand Media: Looking to grow your brand as a guest on top rated podcasts? Visit www.commandyourbrand.media

About This Episode:Justin is the co-founder and President of Conversion Fanatics which is a full service conversion rate optimization and traffic generation company. As a former rodeo bull rider, Justin has always had a knack for accomplishing the impossible and he is now solving one of the biggest problems facing marketing: conversion rate. He found early on in his career that split testing is the key component to helping clients connect with their audience, in turn, that has helped over 200 of his clients generate over $100 Million in additional revenue. He is also the #1 bestselling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and he is a contributor to Forbes. Find out more about Justin at:  https://conversionfanatics.com/ See the Show Notes: www.jeremyryanslate.com/573 Sponsors:Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "Steve Jobs," by Walter Isaacson head over to www.jeremyryanslate.com/book  Command Your Brand Media: Looking to grow your brand as a guest on top rated podcasts? Visit www.commandyourbrand.media

Co-founder of Conversion Fanatics, Justin Christianson has over 15 years of experience in digital marketing and conversion optimization. It all started with his fascination of the psychology behind why people do things and take desired actions online. Curiosity led him to do split-testing before there was even software to do it. This brilliant guy believes that there’s no real holy grail or one specific thing in digital marketing that would get you to the end goal that you are looking to get but one thing comes close and that’s CONVERSION OPTIMIZATION. Justin is also the #1 bestselling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing. On today’s episode, Justin reveals his drive in building Conversion Fanatics as well as the biggest boo-boos committed when it comes to conversion optimisation. And lastly, contrary to guru hypemen, learn why pricing your product low oftentimes is better in the long run.

With e-commerce clients, a major focus of digital marketing should be optimization. It's crucial. Businesses can pull in millions in revenue but still go out of business if their acquisition cost is too high. That's where you, the agency, come in. We brought in a rockstar on optimization and conversion for this episode of The Innovative Agency. Justin Christianson is the president and co-founder of Conversion Fanatics, as well as the author of the best-seller Conversion Fanatic: How to double your customers, sales and profits with A/B testing. He delivered 5 insights into how agencies can help e-commerce clients optimize their ad spend and convert potential into customers.

Today we have Justin Christianson, he went from bull rider and electrician to eventually co-founding Conversion Fanatics which helps companies double customer sales and profits with A B testing...not in all cases of course..they are a full-service conversion rate optimization company and have worked with companies like Hertz, Paypal, Investors.com, BlueJeans.com and MORE! Here’s a glimpse of what you’ll learn: [1:20] Jeremy introduces his guest, Justin Christianson. [3:00] Justin talks about the issue of cart abandonment. [11:00] What was Justin’s start in direct marketing like? [17:00] Maximizing the initial purchase. [23:45] Software applications that Justin recommends. [27:00] What works best when it comes to guarantees? [31:00] Why optimizing product pages can boost sales. [40:00] Justin talks about how he’s built his website to maximize conversions. [47:00] Who uses Conversion Fanatics? [51:00] How Justin and his team help their clients. [54:00] Testing for clients that have failed. [58:00] Justin’s favorite case studies. [1:02:00] One of the lowest moments in business for Justin. [1:05:15] What it takes to get “Unstuck.” [1:08:30] A huge milestone in business. [1:10:30] Justin talks about bull riding. In this episode… What can you learn from a website optimization expert? How can your business improve and grow by implementing these time-tested lessons and insights? On this episode of Inspired Insider, you’ll hear from web expert and entrepreneur, Justin Christianson. In his conversation with Jeremy, Justin talks about his background in direct marketing, software that he’s found helpful, what it takes to optimize a website for the best conversations, how to get unstuck in life and business, and so much more! Don’t miss a minute of this helpful and engaging episode! How has your past business experience helped you in your current role? Are you able to carry some of those lessons into your current work? For Justin Christianson, it was his previous career in direct marketing that helped him cultivate a keen eye for what it takes to get a customer to follow through the sales process. Learning from the likes of Gary Halbert, John Carlton, and others, Justin has been able to hone his approach and that of his business, Conversion Fanatics. What can you learn from Justin’s journey? Is it really worth it to offer your customers any type of guarantee? Does the payoff of assuring your customers of a risk-free purchase really outweigh the few who will abuse the policy? According to Justin Christianson, the answer is yes! When you are able to put your customer’s natural aversion to risk in the back of their mind, it’s a win! If you are wary of offering a long-term guarantee, consider even a short-term guarantee. Think of the things that put your mind at ease as a customer and do what you can to implement those same practices. Are you leaving money on the table? Seriously? Have you done everything you can to optimize your website so customers have an easy to use experience? When was the last time you took a critical eye to your sales process? Conversion Fanatics exists to help business leaders like you get the most out of your efforts online. Justin Christianson and his team have worked hard to develop tools and methods that create an environment that benefits both buyers and sellers. How can you take Conversion Fanatics’ approach as inspiration to better your business? As a business leader, you know that it’s not always easy to find the resources you need to succeed. What led you to the resources you use on a regular basis? What are you doing to give back and invest in the next generation of leaders in your industry? If you want a great place to go for resources to help you when it comes to building a successful ecommerce business, you’ve got to check out Conversion Fanatics. Make sure to check out the resources section at the end of this post for software and tools that Justin Christianson has used! Resources Mentioned on this episode Conversion Fanatics How One Company Increased Sales 1892% By Re-Designing Their Landing Page Gary Vaynerchuk John Carlton Gary Bencivenga Gary Halbert Eben Pagan Magnetic Sponsoring Shopify Mangento Trustguard Reportmojo Optimiso Helpscout Itracker 360 Flexify Limespot Recart Retarget app Sales countdown Carthook Upsell on exit Privy Persistent cart Hot Jar Crazy Egg True Conversion Intro Music by Kidd Russell Sponsor for this episode Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers. Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate. Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level. Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few. If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com. Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Today we're going to work through a case study with Justin Christianson, co-founder of Conversion Fanatics, a conversion rate optimization agency that works with the likes of Hertz, PayPal and Burt's Bees. In our last conversation, Justin walked us through his methodology for conversion rate optimization, how he works with some of his clients, and a little bit about the toolkit that he applies. Today we're going to ask Justin to work through a real world example of how to apply his conversion rate methodology to a startup that I started years ago called strumschool.com. Transcript: https://benjshap.com/martech-podcast/effective-conversion-rate-optimization-planning Interview Guest Website: http://conversionfanatics.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to work through a case study with Justin Christianson, co-founder of Conversion Fanatics, a conversion rate optimization agency that works with the likes of Hertz, PayPal and Burt's Bees. In our last conversation, Justin walked us through his methodology for conversion rate optimization, how he works with some of his clients, and a little bit about the toolkit that he applies. Today we're going to ask Justin to work through a real world example of how to apply his conversion rate methodology to a startup that I started years ago called strumschool.com. Transcript: https://benjshap.com/martech-podcast/effective-conversion-rate-optimization-planning Interview Guest Website: http://conversionfanatics.com

You know you should be doing conversion rate optimization, but where do you start? It's not sexy, but it's insanely valuable. CRO consistently increases sales and grows online stores, no matter what you sell. Today on the show I chat with Justin Christianson from Conversion Fanatics. He's helped dozens of online stores increase their conversions. Listen now to learn how he does it and how you can too! Links: Wavebreak Free Conversion Analysis HotJar Wavebreak Podcast: How to write captivating product descriptions Justin's LinkedIn Listen on iTunes Get new episodes via email Learn more about Wavebreak Is bad email marketing holding your store back? Black Friday will be here before we know it. Now is the time to take your email marketing to the next level - before it's too late. At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond. Get your email marketing right before you miss out. Click here to learn more and schedule a call.

Today we have Justin Christianson, he went from bull rider and electrician to eventually co-founding Conversion Fanatics which helps companies double customer sales and profits with A B testing...not in all cases of course..they are a full-service conversion rate optimization company and have worked with companies like Hertz, Paypal, Investors.com, BlueJeans.com and MORE!  Here’s a glimpse of what you’ll learn: [1:20] Jeremy introduces his guest, Justin Christianson. [3:00] One of the lowest moments in business for Justin. [5:30] What it takes to get “Unstuck.” [9:00] A huge milestone in business. [11:30] Justin talks about bull riding. In this episode… What does it take to get unstuck when life deals you a tough or impossible hand to play? Is there a way out or do you just have to hit reset? What strategies have worked well for you or other leaders you know? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Justin Christianson. Justin opens up and reveals one of the lowest periods in his career, how he found his way out of that dark time, what milestone he is most proud of, how he got involved with bull riding, and much more! You don’t want to miss a minute of this engaging episode featuring Justin! Have you ever hit rock bottom in business or life? What did you do to make it out of that circumstance to find hope on the other side? How do you fight back the voices of doubt and discouragement? On this episode of Inspired Insider, Justin Christianson shares how he faced one of the lowest moments in his life and was able to recover. While it wasn’t an easy road back from depression and disappointment, Justin looks back on the particular intervention of one friend who was able to cut through the noise and help him get back on track. Everyone faces a dark period like this at some point in their life, what can you learn from Justin’s story? Find out on this powerful episode! How important is it to work with the right people at the right time? Most business leaders would say, it’s HUGE! Why is it so difficult to find the right person to join your team? When was the last time you found the perfect fit? On this episode of Inspired Insider, business leader Justin Christianson explains how getting the right person on his team made all the difference. Through ups and downs in the personnel department, Justin and his business partner finally found someone who could sell their service without needing their assistance. This was a game-changer for Justin’s company, Conversion Fanatics. To hear more of their experience and the lessons they learned, make sure to listen to this episode, you don't’ want to miss it! Resources Mentioned on this episode http://conversionfanatics.com/ Gary Vaynerchuk Sponsor for this episode Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Justin Christianson is the #1 bestselling author of Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing. The book is based on years of experience running thousands of split tests on hundreds of campaigns and is the definitive guide to getting more out of your marketing efforts. It's designed to help you find and test breakthrough marketing ideas faster and more adeptly than your competition can keep up with, so you convert more website visitors into paying customers faster and at a lower cost than they can. He's the co-founder and President of Conversion Fanatics, a full service Conversion rate optimization company, member of the Forbes Agency council as well as the host of the weekly marketing podcast, CMO Roundtable. We talk today about Justin and his team's strategy, process, and mindset when it comes to increasing conversions, improving the website visitor experience, decreasing ad costs, and skyrocketing clicks & sales. Resources Conversion Fanatics (agency) Conversion Fanatic (book) CMO Roundtable (podcast)

Justin Christianson is a 15-year digital marketing veteran and #1 bestselling author of “Conversion Fanatic: How to double your customers, sales and profits with A/B testing.” He is also the co-founder and President of Conversion Fanatics, a full-service conversion optimization company, and the host of the weekly podcast CMO Roundtable.   What you’ll learn about in this episode: How Conversion Fanatics was born Why you have to track and learn why people do what they do The basics of conversions Big mistakes people make when attempting to get people to convert How to start testing for conversions How to get your clients to actually do case studies Some of the most surprising things Justin has learned from conversion testing What makes an employee good for conversion work Why split (A/B) testing and conversion optimization are two very different things Why you must approach working with other agencies for a client with no ego VR and video: why these two technologies are only going to grow in the future How Justin stays on the cutting edge How to pick the clients that are right for your agency Ways to contact Justin Christianson: Website: conversionfanatics.com Book: "Conversion Fanatic" Podcast: blog.conversionfanatics.com/podcast Resources: Meclabs Institute Conversion XL We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Justin Christianson is a digital marketing guru whose core emphasis is on conversion optimization and implementation. He is the number one Amazon best-selling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing. He is also the co-founder and president of Conversion Fanatics, a full service conversion optimization company.   Conversion Fanatics provides its services to e-commerce, finance and software companies that have revenues of between $1Million and $200Million. The services have helped companies worldwide improve their revenues, increase their customers and retain existing ones.  Justin shares with us how to improve the performance of a website in terms of revenue and overall growth through conversion optimization and implementation.  Core Revenue streams  Revenue for Conversion Fanatics comes solely from the conversion optimization services they offer to diverse clients. They are currently developing proprietary software that will help support their services, allow other people to use it for business purposes and also generate additional revenues for the company  Starting out in business  Started in business in 2002 and has been in full time business for the last 11 years. Initially owned a successful information publishing company with some partners which he sold to them in 2009 and went into digital marketing.  Tip: Personal development is the best way to develop yourself as a new entrepreneur and some of the best ways to achieve that is through working in marketing, improving your mindset, and learning different things from free information accessible online  Getting the first set of clients  Has been doing A/B testing since he started working with his previous employer. He kept getting people asking him about various aspects of digital marketing like implementation and other technical aspects. Initially, as Conversion Fanatics, they provided a broad range of services but eventually specialized on services related to conversion optimization and implementation.   Helping clients develop and grow their online presence  Conversion Fanatics starts by finding out where the client's target customers are online, where they go in terms of websites, blogs, etc., how they interact with the client's online experience and how they relate to the client's brand. They find out why the target customers do not visit the client's website and why those who visit it do not do what the client desires them to do, for example, buy a product.  Tip: Pay attention to your website visitors, the analytics and understand the interactions of the target customers online. This is achievable through Google Analytics which is available for free. Other affordable software like Hotjar and CrazyEgg can help in determining how people interact on a website. One can also conduct usability testing by interviewing a few people from their target market  Starting up Conversion Fanatics and the growth strategy at the beginning  In the beginning, Justin and his partner invested $750 and started their company under the name “ROI Society”. They started building their clientele from scratch by creating a basic membership website through which they used webinars to train people on the importance of conversion optimization and how to do it themselves but the eventual feedback they got was that people did not want to learn optimization, they preferred it being done for them which is how the two entrepreneurs started offering implementation and optimization services to their first clients and specialized in that area to date.  Growth strategy now  Justin and his partner are currently using the more traditional direct response marketing channels like email marketing, direct mail, trade show sponsorships, and others because they discovered from their customer behaviour analysis that their target customers do not utilize social media and other online resources the way they used to, and therefore,

Justin is the CEO of Conversion Fanatics and author of Conversion Fanatic: How to Double Your Customers, Sales and Profits Through A/B Testing. Justin helps businesses pay attention to their data and what they should do this it to make better decisions. He discusses how it is important to be proactive vs reactive with clients by becoming part of their team.

Today's guest is Justin Christianson. Justin is President and Co-Founder of Conversion Fanatics, a top rated Conversion Rate Optimization company. Justin is also author of the best selling book "Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing". He also hosts the CMO Roundtable podcast. In today's episode, we discuss the differences between split testing vs multivariate testing, little tweaks that can make a big difference, great split testing tools to use, common mistakes ecommerce sites make that lower their conversion rate, and look at a couple of case studies (one that led to an 1,892% boost in conversions!). Split testing is a must in marketing, and Justin shares some insight that could lead to more conversions for you.

Gone are the days where it was easy to be seen on the social networks. With increasing popularity and thousands of new people joining each day, the sea of noise just gets bigger and bigger. So what do you do? How do you rise above the competition and be seen? What can you do that […]

Today’s guest episode of USR features 14 year digital marketing veteran and #1 bestselling author, Justin Christianson.  Justin is a conversion fanatic, both literally and figuratively speaking.  His book, Conversion Fanatic: How to double your customers, sales and profits with A/B testing, covers all things you need to know on how to convert website visitors into customers.     Armed with this knowledge, Justin has been able to help hundreds of businesses - Justin’s specialty is optimization, or creating an analysis of your audience to figure out what's going to make them convert.  By looking at areas that are often overlooked, he helps businesses track where and what their consumers are interested in.  Even if it's a simple comparison between mobile and online traffic, he knows the tips and tricks needed to start turning them into leads.     In this episode, you will learn: -Effective ways to convert website traffic into paying customers -Top resources to use for tracking clicks on your website so you can better understand your customers -How to double your sales using digital marketing tactics (such as analyzing the difference between your mobile and website audience)   Justin is also the co-founder and President of Conversion Fanatics a full service conversion rate optimization company which helps companies get more out of their digital traffic efforts.     Mentioned in this episode: Justin’s Book: Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing by Justin Christianson https://www.amazon.com/Conversion-Fanatic-Customers-Profits-Testing-ebook/dp/B015NO4JJA   Text ignite to 44222 for exclusive access to the videos, audio trainings, resources we only share there.   Connect with Justin: http://conversionfanatics.com/ https://twitter.com/justinllc https://twitter.com/convfanatics   Connect with Kelly: www.kellyroachcoaching.com www.facebook.com/kellyroachinternational www.twitter.com/kellyroachint     A HUGE thank you for listening to Unstoppable Success Radio!   I would be so grateful if you left me a rating and review!     My mission and goal is to serve you, my listeners, so please submit your questions for an upcoming #ask Kelly episode by emailing coaching@kellyroachcoaching.com or @kellyroachint or calling 610 910 3600 to submit your questions!       Here's how I can help you achieve your goals:     -How to build, scale and automate growth in your business:kellyroachcoaching.com/yes     -Take your hobby, side hustle or new business quickly to the 100k mark: kellyroachcoaching.com/100k     -Turbo charge your productivity, break through overwhelm and the impact the profit in your business in 30 day or less kellyroachcoaching.com/higher-profits/     -Inquire about Private consulting and coaching by completing the application at: http://kellyroachcoaching.com/apply-now/     Get insider tips and resources only available to my private email community by texting IGNITE to 44222 or visiting kellyroachcoaching.com and selecting any of the exciting resources or trainings available for immediate download.     Have you gotten your copy of UNSTOPPABLE: 9 Principles for Unlimited Success in Business and in Life at Amazon here NOW!

Justin Christianson, online marketing expert and conversion master, joins our show in this special episode of the Elite Man Podcast! Justin talks about how to A/B test the right way and how to start optimizing your conversions online to increase your customers, your sales, and your bank account! He shares with us his strategies for […] The post How To A/B Test The Right Way- Justin Christianson (Episode 88) appeared first on Elite Man Magazine.

Justin Christianson is the co-founder and President of Conversion Fanatics a full service conversion optimization company which helps companies get more out of their digital traffic efforts.

In this episode of Hubstaff’s Agency Advantage Podcast, we’re talking with Justin Christianson of Conversion Fanatics. Justin is a longtime entrepreneur and after selling his previous business, he began consulting and eventually launched Conversion Fanatics, an agency that specializes in data-driven conversion optimization strategies. They have been growing like crazy recently (150% last year), and... The post Agency Advantage 42: Justin Christianson on Doubling Your Agency With Direct Mail appeared first on Hubstaff Blog.

The Real Deal with Jason Silverman featuring Justin Christianson (Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B Testing) Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with entrepreneur and best selling author, Justin Christianson for a fun and truly eye opening conversation on the importance… The post Conversion Fanatic with Justin Christianson appeared first on Jason M. Silverman.

The Real Deal with Jason Silverman featuring Justin Christianson (Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B Testing) Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with entrepreneur and best selling author, Justin Christianson for a fun and truly eye opening conversation on the importance… The post Conversion Fanatic with Justin Christianson appeared first on Jason M. Silverman.

Today we are going to learn from a conversion fanatic. The biggest mistake most business owners make is that they try to get more traffic... When they could be doubling their profits simply by improving the website conversion of their existing traffic. In this interview with Conversion Fanatic’s Justin Christianson, we discuss some of the basic conversion strategies business owners should be implementing on their websites. Topics discussed during this podcast include; What impact can conversion tweaking have on business profitability Which tools help to analyse and improve website conversions What are some simple things we can do to improve CPA And much more! You can play this session of the podcast here: Your browser does not support the audio element. Websites referenced during the podcast: ConversionFanatics.com Here's a timeline of the topics discussed during the podcast: 0:00 - Justin Christianson intro and short bio 2:30 - Did your parents have an impact on you becoming a successful entrepreneur? 4:30 - How Justin got started in the Internet marketing industry 5:00 - Justin's first business 6:00 - What are 'key leverage points'? 7:15 - What are the main leverage points that most businesses overlook? 8:50 - How do you help businesses connect more with their audience? 10:15 - Which tools do you use to monitor and improve website conversions? 12:00 - What are some of the strategies you use to improve CPA costs? 16:30 - Which clients does Conversion Fanatic work with? 17:30 - What are some things businesses could do right now to improve their conversions? 22:15 - Justin's final thoughts P.S. If you’re enjoying the podcast, it’s safe to assume there are others out there like you who would also enjoy the podcast. Help them find it. Click here to rate and review the podcast in iTunes. Those people will appreciate it, and you’ll feel great about yourself.

Justin Christianson (http://conversionfanatics.com/) is our special guest on today's episode of traffic and leads podcast? He’s been in the business of digital marketing for 13 years and he is a #1 best selling author. Talk about being a man with some awesome credentials under your belt! Oh, did I forget to mention that he is the president of the company Conversion Fanatic (http://conversionfanatics.com/), which is a full service conversion rate optimization company? Justin shares with us everything he knows about conversions and why it is important that we don’t let our conversion rates fall to the wayside. IN THIS EPISODE YOU'LL LEARN: * Why you need to split test in order to get the most conversions. * What is a conversion? * What are Justin’s top 5 conversion secrets. * Why you should always tell consumers what the benefit is your product. * Where you should place the benefits of your product on your website. * Why you should follow the 5 second rule when designing your webpage. * What is social proof and why you need to pay close attention to it. * Why you need a decent traffic rate in order to get the conversions that you’re looking for. * Which case study best exemplifies how some changes can drive conversions. * How simple little changes can drive more conversions. * What tools Justin prefers to use to track conversions. * Why it is very important to pay attention to what your customers do on your website. * Justin gives pinpoint examples how paying attention to the activity can enhance traffic. * Why you should want to have heat maps or click maps on your landing page. * Why if you test anything, make sure you always test the headline. * How to make the most out of your headline to get your consumer’s attention. * Why copywriting is very important for your business. * How message market or traffic message mismatch affects consumers opting in. * Why it is important to make sure your landing page directs consumers to appropriate information. * The look of your page matters, from the color of the background to the text on the buttons. * Why there no small detail when it comes to maximizing the results with AB testing. * Discover what kind of traffic Justin prefers to convert and why.

August 9, 2016 Conversion Fanatics Justin Christianson & Purpose is Profit Ed McLaughlin

Most people and companies have a goal to "drive more traffic" to their website. But a more crucial goal is to increase your website conversions, or the number of visitors you capture into your sales funnel. You want to make every website click count. My guest on today's podcast is an expert on the subject of turning browsers into buyers. Justin Christianson is a 14-year digital marketing veteran and #1 Bestselling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing. He is also the co-founder and president of Conversion Fanatics, a full service conversion rate optimization company that helps companies get more out of their digital traffic efforts. Justin talks about why conversions are so important and what some of the most effective tactics are for attracting and converting website traffic, including Ebooks, coupon codes, training programs, videos, free products and discounts.

In this week's episode of the ‘Renegade Recruiter Unleashed' podcast I interview Justin Christianson about his journey from ‘Rodeo Bull Riding to Entrepreneur. Justin is a 13 year digital marketing veteran with a strong emphasis on implementation and optimization. He is the #1 Amazon bestselling author of Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full service conversion rate optimization company working with and consulting to companies like Hertz, Paypal, Investors.com, BlueJeans.com, JD Byrider, Necessary Clothing, StickerMule and MORE! Here's What Your Get… Justin talks about the steps made towards the creation of Conversion Fanatics and the understanding of split testing. From Rodeo bull riding to entrepreneur extraordinaire! Justin talks about his roots and progression. I ask Justin about personal development and his influences. The common mistakes made by business owners and the power of trusting your gut instinct. Justin talks about the impact of failure and trying to screw things up everyday. Lets go out and try to break stuff! Endorsed mail…What is it? What effect does it have? and how does it work? All questions answered and explained. Justin's top book recommendations for todays business owners. And Much More… For show notes, podcast updates and addition resources go to –

In This Episode: How he created Conversion Fanatics The major problem he sees company’s facing with their conversion Why getting more “eyeballs” isn’t necessarily the best option How to sell a focus on “conversion” up the ladder Why conversion rates aren’t always the important metric Quote: “We typically find that most companies are spread too thin.” - Justin Christianson

I interview Justin Christianson of Conversion Fanatics and we're going to be talking about why more traffic isn't always the best way to increase your leads, appointments and sales. In fact, using conversion optimization, you can squeeze more money out of your existing traffic and easily increase the ROI on every marketing dollar you spend.

In this week’s episode of the Secrets of Business Mastery Podcast, Mike Agugliaro interviews Justin Christianson. Justin is a father, husband, speaker, and entrepreneur. Justin is the best selling author of Conversion Fanatic and the co-founder of conversionfanatics.com.

Justin is the co-founder and president at Conversion Fanatics and the best selling author of ‘How to double your customers, sales and profits with A/B testing’. Justin is a 14 year veteran of digital marketing having worked on hundreds of profitable campaigns. A self proclaimed numbers junky with a firm belief that the numbers don’t lie, has a knack for finding holes in marketing campaigns and offering simple solutions to quickly plug them, effectively improving the results. An avid student of marketing and business, he firmly believes that you must continue to improve daily in order to stay ahead and succeed.   In this interview Fabienne and Justin talk about testing, converting and optimizing to make a business sales grow faster. How one can create a world class company with incorporating systems and processes. What are the key factors when it comes to a target market and how to make your sales & landing pages more attractive for customers to buy more. Justin differentiates between strategy and tactic of converting an online business into a system so that it can run even if the owner is not present. How to make use of a great team of employees to make it work for you & your business. His viewpoint is that in order to have a competitive advantage over competitors a business must constantly evolve it's marketing message. Any place that is a touch point for your visitors, optimize it! Listen to this amazing discussion where Justin shares ALOT of valuable and authentic info on optimization & A/B testing!    

In this podcast episode, Matt Coffy interviews bestselling author and conversion genius Justin Christianson about his years of experience running thousands of split tests on hundreds of campaigns and tips you can implement to get more out of your marketing efforts.

Are you making the mistake of putting too much focus on your brand? Are sales drying up because your traffic isn’t converting? Still think your industry is different? Justin Christianson is 14 year digital marketing veteran, co-founder of Conversion Fanatics and a best-selling author. After him and his business partner solid their 7 figure publishing businesses, they answered the call of distressed advertisers and took massive action. Justin and his team have since worked on hundreds of marketing campaigns and ran over 1,500 split tests. Get the strategies and tactics that allowed Justin’s client to see an 1100% increase in NEW customers. Reading Now: Built To Sell by John Warillow Favorite Business Book: Playing to Win by A.G. Lafley & Roger Martin Mindset Principle: Finding the silver lining in all situations Favorite Quote: Optimization is a video game. The higher the score the more money you make. Connect with today’s guest: Conversion Fanatics - Visit Justin’s site to master conversion and grab his book Conversion Fanatic.   See acast.com/privacy for privacy and opt-out information.

One major weapon that every salesperson must keep loaded in their artillery is to have that competitive advantage in today's noisy digital world. So I'm bringing Justin Christianson on the show today to share his expertise on this exact topic. He is an entrepreneur, consultant, and author. Justin has been in the digital marketing space […] The post TSE 311: How To Get And Keep Your Competitive Advantage In Today's Nosey Digital World appeared first on The Sales Evangelist.

[coolcastplayer id="44"] Justin Christianson is the best selling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and is a 14 year veteran of digital marketing having worked on hundreds of profitable campaigns. A self proclaimed numbers junky with a firm belief that the numbers don’t lie, has a knack for finding holes in marketing campaigns and offering simple solutions to quickly plug them, effectively improving the results. An avid student of marketing and business, he firmly believes that you must continue to improve daily in order to stay ahead and succeed. He is the co-founder and president of Conversion Fanatics a solution to capture bigger growth opportunities for businesses through hands on data driven optimization and split testing. He is here today to share some lessons from his professional career as well how to apply the words "Conversion" & "Congruency" to our daily lives. The post 085: Continous Improvement Daily – Justin Christianson appeared first on The Positivity Effect.

[coolcastplayer id="45"] Justin Christianson is the best selling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and is a 14 year veteran of digital marketing having worked on hundreds of profitable campaigns. A self proclaimed numbers junky with a firm belief that the numbers don’t lie, has a knack for finding holes in marketing campaigns and offering simple solutions to quickly plug them, effectively improving the results. An avid student of marketing and business, he firmly believes that you must continue to improve daily in order to stay ahead and succeed. He is the co-founder and president of Conversion Fanatics a solution to capture bigger growth opportunities for businesses through hands on data driven optimization and split testing. He is here today to share some lessons from his professional career as well how to apply the words "Conversion" & "Congruency" to our daily lives. The post 084: Conversion & Congruency – Justin Christianson appeared first on The Positivity Effect.

In today’s episode, Justin Christianson (best-selling author of Conversion Fanatics: How To Double Your Customers, Sales and Profits with A/B Testing) and I talk on how to test conversation rates and implement them into the sales process. 

In this episode we sit down with Justin Christianson to discuss what's working and what's not working in CRO (conversion rate optimization) these days. CRO is crucial to maximizing your revenue throughout your sales funnel so pay close attention! We'll help you save time by only focusing on tests that matter, while maximizing your ROI. Enjoy! Listen To The Podcast [powerpress] Resources Mentioned Conversionfanatics.com clyxo.com/justinchristianson usertesting.com mixpanel improvely optimizely crazyegg mousestats Want To Work With Me? Visit http://www.JeremyReeves.com or email me at Jeremy@JeremyReeves.com Enjoy! Transcript Jeremy Reeves: Hey what is going on guys and girls, this is Jeremy Reeves with another episode of the sale funnel mastery podcast and today I have on the line, Justin Christianson and Justin is the bestselling author of Conversion Fanatic, How To Double Your Customers, Sales and Profits with A/B testing and is -- he has been in the industry for 14 years. We actually talked a couple of years ago and now we are getting back in touch and I already know -- I have seen a couple of the things that he has done. He is a wizard with CRO which is conversion rate optimization and you can find him at Conversionfanatics.com and I am going to bring him on with him to give you a little bit more detail description of who he is and kind of who he helps and what he does and all that kind of stuff. So Justin, welcome. Justin Christianson: Thanks Jeremy for having me, glad to be here. Jeremy Reeves: Yeah, yeah, definitely. So you know, I just did a quick little brief intro just so they have you know, kind of a quick little background of you, but go into you know, tell us a little bit about what you do and who you are helping and that kind of thing. Justin Christianson: Well, this is my 14th year in digital marketing. So I have been around the block a couple of times. We basically started our company, Conversion Fanatics, just actually a couple short years ago after my business partner and I were in private consulting, doing basically the same thing you know, it just came at demand you know. A lot of companies coming to us, they know they should split testing they are just not sure how to go about it or maybe they are seeing lackluster results with their current optimization effort. So we stepped in and basically helped them with their split testing and optimization and provide the bandwidth need from the frontend development standpoint, from the design, the implementation, the advisement of the reporting, so we kind of take over the majority of the heavy lifting to help companies achieve those results faster and test a lot faster than they would ultimately not be able to do on their own. Jeremy Reeves: Yeah, sure, okay. So when you are working with people, is there certain -- I am always interested in the process that people go through, because you know, you get really good results for people and you know, for me, like I know that once we -- in our company, once we started getting systems in place, you know, and actual process rather than just like, okay, let us -- you know, here is the project, alright, let us start working on it. You know, when we actually had like an actual process in place our results went way up you know. So what is you process. Somebody comes to you and you know, they hire you, you know, so day 1 like what is the -- what is the cycle looked like and the process that you go through with people and you know, I am kind of saying this, try to relate to someone who is going to be doing conversion optimization, so like, what do they have to do rather -- because a lot of people I know, it is like okay, you know, whatever a sales letter, we have a sales funnel in place, alright, let us start testing, alright, well let us test this color of a button you know. Take us through the process that you should go through and what you do for your clients that helps you, helps you get more winners you know, because one of the big problems with conversion rate optimization is that when people start doing it, they do not get good results because they are kind of just throwing things against the wall you know, and they have no you know, no insight into like what they should be testing. They are kind of just like, oh, yeah, let us test this headline like with no reason for testing it you know what I mean. So walk us through that process. Justin Christianson: Okay, so the first thing you want to really understand is, what is the outcome you want out of an optimization plan, I mean what are your biggest areas that you need to focus on like you said, most people just go at it, make a list of things, it is like, Oh, a green button is going to convert better than an orange one, and they do not really pay attention to what they are actually in testing to accomplish. It is probably the biggest thing, that is where we help our customers identify, it is like, what are your big objectives, what are your goals for the next 12 months or for the next 24 months and then understand kind of where they are falling short. So if you analyze your own existing business from that standpoint to is you are going to understand a lot of areas that need improvement rather than just testing some random things. So from there, we analyze existing conversion rates. We will look at analytics. We will look at heat maps, click maps. We will try to figure out where the visitors are going and then ultimately find out where they are falling off in the process. So you might have 4 upsells in a chain on your sales funnel and you see that, oh, well, I am getting decent people signing up on the front end, but my average order value is kind of lacking. So you would go back and find which of the areas that you need the biggest area of improvement, it might be upsell 2, it might be upsell 3, heck, it might even be the first offer. So from there, we gather all of that information. We do market analysis and competitive analysis too. So we will go out there and look and see where other people are spending money and figure out what pages they are sending their traffic to what you know, what kind of offers they are presenting to help us formulate what we call a test-type offices. And from there, we create the test-type offices and that is, okay, what are the biggest areas of leverage that we need to focus on first and what do we feel will be the biggest -- have the biggest impact if we start testing immediately and we are coming up with the ideas not just a list of you know, we are going to test headline first, then we are going to test the button and then we are going to test the call to action and then we are going to add some testimonials. It never works out that way. So we always want to find the biggest leverage points first and then decide, okay, what do we want to test first. What do we think is going to have the most impact and what is our desired outcome from this test. What will make that a winner. And then from there we just start testing. I mean, that is our basic process, but we do not like I said, we do not just make a huge list of things to test even though I can go on anybody’s site and say, okay, you need to test these 50 things. We just tried to learn from every single test that we conduct. So you let the data be the guide and then kind of back that up with some best practices. It could come down to that you simply need to test a button color first. Maybe you do not have enough contrast in your buttons or maybe you need to add some additional calls to action to your process. So it can come down to something as simple as that, but often times it is just, you got to let the data do the talking. Jeremy Reeves: Okay, that makes sense. And do you, you know, when people first come to you and you are always, and you are looking for that first test to start you know, there is nothing to place, you just started the project. Do you look for -- because there is kind of two ways that you can go about it. You can look and say, okay, we are going to start with this big you know, overhaul and see you know, that helps or you can say, alright, well I see let us just say, 3 different areas that are like almost guarantee of the quick wins you know. For example, if they have like the call to action section is just say yellow and then the call action button is also like just a slightly different shade of yellow you know, that is like an easy win you know what I mean. Now are you going to double conversions, probably not, but it is easy win. So what do you look -- do you look in terms of getting a couple of quick wins first to kind of generate some momentum, you know, it is kind of a like if you are losing weight, you want to lose a couple of pounds really fast, like to gain some confidence and just getting some momentum or do you look at trying to get a big win right up front. Justin Christianson: I mean it is usually a case by case basis, but if there is some things that are just blatantly obvious like you said, you know, the yellow one yellow. We are going to test that right out to get those wins and sometimes that little change can have a huge impact. I remember one test we ran where we change the button color to add the contrast. It was a button color test and it increased their actual pre-account signups for this company by like 154%. It was something just ridiculous, but they had a very simplistic page, but we tried to find the biggest areas of leverage first. If we can get those quick ones of the way and we can learn something from that test then we will go out and do it. So I always say, you have to learn something from every single test whether be a winner or a loser. The loser sometimes tell us more about the visitors than the winners do. Jeremy Reeves: Yeah. You know, and go a little deeper on that because I think that is the whole learning aspect of this, that is something that most people glaze over. They kind of just want to -- they kind of, you know, it is like, oh, let us test the price, let us test a different type of offer or bonus or whatever it is. I mean, there is a billion things you test, but they do not really look for okay, well, this one or this lost and what is that teach us. What can we use to then increase our results in the future. So go a little bit deeper on the whole aspect of you know, finding learnings from you know, doing your testing. Justin Christianson: Yeah, so you just want to let the visitors be the guide. So the whole goal when you are thinking about optimization is what can you do to remove the most amount of friction from your process to get your visitors from initial click to the end goal. So you have to learn something, your visitors are going to tell you what they like and what they dislike more than anything else. So you can assume all day long that something is going to work better but often times, you are going to be proven wrong. So when we go into a testing scenario, we always want to figure out something about the visitor. So I was thinking about it in terms of people because that is (inaudible 12:09.0) dealing with it at the end of the day is people. It is what makes them tick and what makes them move through the process. What are they interacting with the most on the page. What are they not liking. An example is we ran a test or look at some data for an e-commerce store recently that they are mobile checkouts or just blocking for better term. So we found out that there was too many clicks involved I mean, our today’s mobile world were so easy, just flip your thumb and you scroll down to the bottom of the page. So they were making people click to choose the size, click choose the color, choose all of the stuff and then it would expand on your mobile phone as you kind of move through the process. That adds friction. Anytime you can add a click to something, that is a friction point. So we took it upon ourselves and we expanded all of those options and it initially showed like some massive improvement and then as the test went on we gather more information and more data it fell off and then it end up losing by like 4%, 5%, or 6% something like that at the end of the day but instead about saying, oh, you know, that did not work, let us move on to something else, we said, we are on to something because it showed initial results that were extremely positive, I mean it was 40%+ improvement initially and it is (inaudible 13:33.9) there for quite a while. So we went back and we revised the test. So we expanded some of the options. We rearranged things just a little bit to make it a bit more appealing and ended up with like a 36% winner out of the deal just because we were looking at the information as a whole not necessarily just looking at oh that was loser, let us move on to, no, we just need to test the button color. Jeremy Reeves: Yeah, got you, okay. Is there any, you know, when you are doing test, is there any certain you know, because there is always that fine line between accuracy with you know, like getting result like accuracy and then also speed because you know, you can get, you can sit there and waste you know 2 years getting you know, ridiculous amount of accuracy, but you know, there is also the you know speed involved with that and how many text you can do and all that. So do you have any like kind of base numbers I know like you know, 95% is kind of like a general rule of thumb you know or does it differ between businesses you know, how do you look at that because I am sure your clients even you know, some of them have really high volume so you can get extremely statistically relevant you know information results and all that kind of stuff. So talk us a little bit about you know for the average person doing this, is there kind of a rule of thumb in terms of how many results they should have, how many conversions they should have before they consider a test you know resolved where they can move on to the next one or how does that look. Justin Christianson: Well, I mean you can run test. We have had test run where there is you know, we ran 200,000 visitors through a test and still not achieved significance. So that is kind of a number we used, but we kind of based it on the level of conversions. Obviously, you need a large enough sample size. So I say run a test for a minimum of a week because you need enough days in there because the traffic on weekends is going to convert different than the traffic on Mondays or Tuesdays, so you need a big enough sample size over a long enough period of time getting all the days of the week in there and then we look at it from the point of conversions, so we look at a minimum of 25 conversions per variation before we start actually looking and paying more close attention to the actual data. So we have to look at it from that standpoint because if you have just a handful of conversions on each variation 1 conversion can swing the test dramatically one way or another. So you have to have enough sample size I say usually, 1000 unique visitors per variation, run it for more than a week and then if you have enough conversions because that is the main catalyst at the end of the day is how many people are actually converting. It does not matter, I can send a bunch of junk traffic to a site and get a bunch of traffic but it means nothing. So we look at it from that standpoint and if it is showing promise one way or the other you can usually tell by about 25 conversions or more per variation. Jeremy Reeves: Okay, got you. Yeah, and what you are saying there is a lot -- most people do you know like an A/B split test it is this version against this version, but you can also do this versus this versus this versus you know, you could have more than one versions that is what Justin talking about with that just in case anybody was confused on that. Now is there any -- I am trying to think of a ways to word this, when you are looking at all of the different you know parts of the funnel that you can test you know, is there anything that you found and maybe you can even categorize this by like industry if you know, whatever -- if it helps. Is there any part of the sales funnel that you found that you can typically find increases (inaudible 17:37.9) easier. So just for example, maybe the lead generation part, the opt in part or the where you are actually making the first sale or the checkout process or after the sale you know, is there anything, anyone -- let us just keep it to those 4 areas just to make it simple. Is there any one of those 4 areas that you found most people are doing wrong the most and it is like an easy win you know, within that area. Justin Christianson: It is almost always the checkout process. Jeremy Reeves: I thought so, okay, yeah, so talk to us about that. Justin Christianson: So many people work so hard on their sales message. It work on the great video on their opt in page and they work on this beautiful landing page and trying to get people to subscribe for their free report for lack of you know, just something (inaudible 18:28.0) we work in all sorts of industries. We have software as a service you know. Companies doing 50 plus million dollars in revenue, it is still the same thing. It is all traffic and conversions at the end of the day, it is just a different market, but the biggest thing is the checkout. They spent so much time on their sales message and their process and selling people on exactly how great their product is and all the benefits they are going to get from it. Then they push them to this checkout page that is very vanilla, it is very boring and it does not carry over the sales message almost ever. I mean, there are so many companies that says, okay, now enter your check or your credit information. Here is your order total and let us go. The biggest area of improvement there even it could be e-commerce, it could be somebody selling information products, it could be you know a supplement company and it does not matter. Once you get them there you got to remember to continually sell them on why they need to push that checkout button. You put all these effort in to getting them to the checkout page and then you give up on selling. So carry over your benefits. Carry over your proof elements. Carry over how simple your process is. Walk them through that exact process on exactly what they need to do next. Emphasize that is a 100% secure and give them all the warm and fuzzy feelings they need to push then fill out that form and get started with the next step. Jeremy Reeves: Okay, got you. Do you do anything -- what are some of the kind of best practices for you know, like what are a lot of people missing on their checkout pages you know, besides kind of restating all the benefits and stuff like that. What about things like you know, trust deals you know, that kind of thing or design even you know, something like that. Justin Christianson: Well, a couple of things I look at is what is the visible about (inaudible 20:24.8) page. When you first land on the page, do you see the checkout button. You know, they could have a bunch of additional white space in there. Some of the best practices that I have is make it just simple as possible. Don’t have you know, here is your billing information and then have it expanded so they have to fill out the shipping information to. Let them choose if they need to ship it to a different address you know, to provide more you know, less clutter on the page. A couple of the few other best practices are, you mentioned, you know, carrying over the benefits, using those benefit-driven bullet points to highlight your guarantee again you know, if you do not have something just say satisfaction guaranteed. If you do not offer you know, a set refund period. And then progress bars, that is another big one, is people do not really highlight how easy it is and progress bars allow you to do that. So I say, do not add more than 4 steps in your process to narrow it down but show them. Okay, you are on this step, right now, you have only got 1 more step to go and you are done and we are out of here and I am going to be shipping your product out to you or you going to get access to the product. Another good trick that I have seen specifically on desktop which is coming a little less effective as more mobile users come on, but have a video on your checkout page that just have the face of your company maybe the CEO of the company and just say hey you know, we are real company, just a video you know, we have -- we have sold this many products and this you know, many countries and we have you know, fabulous support team you can contact them here. Here is our guarantee for the product just really adding that personal touch in that social element that proof element into the mix and then just tell them all you got to do is we are just 1 more step away you just got to fill out this 100% secure order form on the page and click that continue button and it kind of gives them additional call to action but says that, hey, we really stand behind this product and I think you are going to love it for this reason. Jeremy Reeves: I love that. That is -- and you rarely ever see that you know. I cannot even remember the last time I saw a video. I do not even have on my own. I am going to put that on my list for next week, probably, I am going to do that. It is funny because I knew that, I just did not do it but yeah, I mean, you never ever even see that, but you know, I was kind of -- as you were explaining it, I was kind of picturing it in my head. I mean it makes tons of sense because you are you know, when they are at the checkout page that is like their moment of you know, the maximum friction you know, they kind of nervous they are like, oh my God, you know, what if they rip me off. What if it is not for me and they would not give me a refund you know. These are all the things going through people’s heads and if you are just on there and you are like, hey, look you know, very just down to earth you kind of you know, do everything that the words and the order (inaudible 23:30.8) should do your restate the guarantee. You restate the benefits. You reassure them of the purchase that is going to be good for them you know. Reassure them that what they are about to buy is going to help solve their problem you know, all that stuff and you just put it in to whatever 30 seconds or 60 seconds video. I can see that, that is actually going to be my next step for my side business, I will let you know how it goes. Justin Christianson: Yeah, for sure, let me know. It just handles all of the objections upfront and the more you can do that and another thing is I mean, people do not read on the internet. Even though there are studies that have shown long form you know sales messages and stuff like that do outperform in a lot of cases, but most of the time people do not -- still do not read them. You know, they (inaudible 24:16.2). So breaking thing down into bite size (inaudible 24:20.0) on your checkout page they you know, we have a 60 day guarantee and if you are not 100% satisfied and you list all of that stuff out it is just adding friction to it. Throwing an icon up there that says 60 day unconditional money back guarantee. You know, just making it easy and not distracting to the end goal. Jeremy Reeves: Okay, got you. Yeah, you know what, one of the -- I think one of the reasons and you can correct me if I am wrong. One of the reasons that I think having all these stuff on your checkout page works is because people normally do not read every single word on your page. So they might not even know that you have a guarantee you know, and before they get there or they might not even know you know exactly what the benefits are that they are even you know buying and they are hitting your checkout page. A lot of times, depending on how you have your price, I mean this is going to vary, but depending on like where your price is on your sales page and all that kind of stuff they might just be clicking the first buy button that they could see just to find out the price you know. A lot of people would do that and so if you only have you know, hey our product X is you know, $197 and they are going to be, oh it is too much, and just click off versus if you have like, here is why $197 is nothing you know what I mean, you are going to whatever if it is an ROI you know, you are guaranteed to make 10 times or whatever it is then they are like, oh, okay, you know, that sounds better, but yeah, I love that. I love that. So when you are looking at that so you know, the checkout page is one definitely huge leverage point because it gets a lot of people and you know the abandonment rate on checkout pages are huge I mean I have seen 60%, 70%, and 80% with that. So if you can get it from 80 to let us just say 60 you know, that is whatever like a 25% increase you know in your sales which is huge you know. So one of the things that you do is you look for leverage points you know, when you are looking at people’s businesses you are looking at what you can help increase the conversions on. You look for the leverage point. So you are looking at just for example maybe let us just go back to button color just for a simple example. Maybe all of their button colors are wrong so instead of just doing 1 test and let us just say they have a couple products and each one is you know, worth 20% of the revenue, I mean it never works out like that, but just for you know, simplicity sake. So each product is worth 20% of the revenue, there are 5 products and you get a 10% conversion on 1 of them. Well that is only like a 2% total revenue increase whereas if you are looking at something that increases it site wide you know, you can get you know, a 10% increase overall rather than 2%. So you know, what kind of leverage points do you look for. Do you look for things like that. Is it different leverage points like things like you know, price or something like that or you know, how do you look for leverage points when you are working with people. Justin Christianson: I will let the visitors be the guide. That is the biggest thing is. I always look at it from the standpoint like I mentioned earlier of friction. Is you might have 5 steps in your process you know, add the product to cart and then it pops up like e-commerce store for example. You are browsing, you go to the category page. You find the product you want. You view the product page. You see everything great about it and you add it to cart and then you are stuck on that page because you got the little icon in the upper end right side that shows (inaudible 27:49.7) all of the sudden. That is a friction point. Instead, you got to push people into that next step instead of you know, just leading them down that path and again, it is just grabbing them, holding them by the hand, leading them down the path of least resistance to the end goal. And that is the areas of leverage we are looking at. Another example could be that you have multiple calls to action. Maybe you have got a page for a trial offer for a software as a service but you are also highlighting it is like sign up for a demo or you know download my latest white paper. Sign up for this webinar and you are just distracting people from what it is you want them to ultimately do in the end and that is to sign up for a free trial. Jeremy Reeves: Okay, got you. And when you are looking at the you know, going back to essentially telling you know, the prospect or the customer you know what they want, how do you find out like do you do surveys, do you do -- and if so, you know what kind of surveys do you do, do you do to the list, exit pop surveys or pay to surveys like on Facebook or you know, how do you -- how do you go about your kind of research process to understanding the customer. What they want, their frustrations all that kind of thing. Justin Christianson: Yeah, it comes down to looking I mean heat maps, click maps, or great tools. You can find out that you have a video on your page and nobody is clicking on it to watch it. So it becomes absolutely useless at that point. You might think it is improving your conversions but nobody is clicking on it to watch it so it is not doing you any good. You know, and then surveys are another great example. You could do exit surveys just to gather some extra intel there. I always tell people that if you can survey your customers that is a great way to do it because one, a lot of people do not like it because they do not want to necessarily hear the bad stuff tht might come out of it, but it is crucial information and it help some a couple different levels. It tells you how great you are doing you know in what areas people like the most and you are going to find some you know similarities in all of the answers from that, but it also allows people that maybe unhappy customer a place to vent and hear you and be heard before they turn to social medial you know, bad mouth your product. So it allows a couple different factors but it allows you what -- it tells you what you are doing right and what you are doing wrong and sometimes that is the best feedback that we can use, it is like, oh, we found out that this product you know, this check out process was painful and there has been a couple of companies where I have ordered from recently getting ready for a trade show in May and I was like, I emailed them and I am like, holy smokes, guys, your checkout process is painful and I am technically savvy. Jeremy Reeves: Yeah, it is funny how many people it is like, it is actually challenging to give them money you know. Justin Christianson: Yeah. Another example there is user testing. Jeremy Reeves: Oh, that is a good one, yeah. Talk to us about that one. Justin Christianson: So there is solutions out there like usertesting.com that will put a bunch of users through your site. It kind of find friction point. It is not always your ideal target market, but it uncovers a lot of areas for improvement and I also kind of take this spot too where you can show your website to somebody that may not be your ideal customer and show it to him for 5 seconds and then turn off the monitor and then ask him some questions about how well your site. What your site is about. So that will help provide some necessary feedback so you can change because we have very short attention spans in today’s digital world and making sure you are relevant, you are capturing attention to somebody that might not necessarily even buy your product and they can understand it, chances are you are visitors will better understand it if you fix it. Jeremy Reeves: Nice, yeah, I love it. So what kind of tools do you use you know, I know there is a million different you know, different types of split testing tools and analytics and metrics I mean all that kind of stuff, but you know, tell us some of your favorites. Justin Christianson: Some of our favorites mixpanel has been really good. For some tracking, we use improvely as well. Our go to testing platform is optimizely. We are certified partners with them after test in pretty much every tool over the years. Then we used crazyegg and hotjar are 2 examples for heat map and click map software and just good old google analytics if set up properly is a very effective tool and you cannot beat the price. Jeremy Reeves: Yeah, right. It cannot be free. Yeah, and you know what, so 2 quick things here. One, another recommendation, I just found out mousestats. I just started using -- I found them with one of my latest clients maybe a couple of weeks ago and I really like that one, that is a good one and then with analytics, I wanted to just kind of reiterate that one because almost nobody has that set up correctly and all you have to do and you know, I understand because when you are looking at it, it is like, oh my God, this is so complex, this is you know, it is hard to set up, you have to do all the stuff, it is like, it is very technical all that kind of stuff, but you can go and just find somebody who specializes in that and pay under $500 and have it completely set up so it is like totally you know, just amazing and you can have every possible stat you will ever need you know, in your business I mean it is not that expensive to get somebody to professionally come in there and set everything up for you, you know what I mean. I do not have the exact price but you know, but it is going to depend on who you hire obviously, but you know, a couple $100 even say $100,000 I mean it is so worth it you know what I mean. Justin Christianson: Absolutely. Jeremy Reeves: And they are good I mean because you can you know, if you really dig in, I mean, there is so much data that they give you. You could find out you know the conversion rates from mobile versus desktop versus tablet, country you know, I mean time of day, language, I mean it is like, it is amazing what you can you know, what pages they -- like what page -- I have it set up for one of my side businesses that we know what blog post pages get the most opt ins and then you know what email campaigns or what individual emails within the email campaigns send the most traffic to the sales page and convert the highest. I mean, it is so easy to you know to win when you have that information. Justin Christianson: Yeah, it is and that is the sad thing is I heard a stat a while I go and I think I quote it in my book is that 97% of companies collect data on their visitors in some fashion but less than 30% actually use it for anything and that is pretty sad. I mean, your visitors are your biggest catalyst and if you are not paying attention to what they are telling you, you are leaving a truck load of money on the table. Jeremy Reeves: Yeah, definitely, definitely. Alright, well, hey you know, you gave a ton of you know, a ton of value bonds here. I am very excited about this. I think it is -- I feel like a lot of people want to split test. A lot of people know they should be split testing but most people do not you know what I mean, and I think you know, you might have a little bit more insight than me. I have not work in CRO world in a couple of years now, but I think most of it comes down to the fact that it perceived to be complex you know what I mean. It has perceived to be a lot of work you know, so I would just recommend everybody to just you know, get Justin’s book and you know I will tell you his website on where to get in and all that stuff in a minute, but just start split testing you know. At least, if you have the traffic I always tell people to get like a good baseline you know, there is no need to split test if you are getting like you know 1 sale a day because the test is going to take forever you know, just spend your time getting more sale first so you can do faster test, but you know if you are in the place where you know, where you should be split testing, you are getting you know at least a couple of sales a day, you are getting opt ins, you are getting you know, enough date where you cannot test and it is not taking a year to get a result then you definitely going to get into this because I have seen some huge, huge wins with my own businesses, my clients. I have seen other people (inaudible 36:44.1) it is incredible, and you just learned so much about your customers in the, you know, in the process and then it is kind of like the instead of the downward spiral it is the exact opposite you know, like every time you do a test and even if it wins or not you learn something and then you use that learning to then do better marketing and then you do better marketing, you get more sales you know, the whole process kind of repeats itself you know. So with that said, you know, do you have anything, is there anything that I missed that you know, if you were trying to -- if this were like you know, conversion rate optimization master class and you needed people to know before they get off the call. Is there anything that I missed. Any kind of question that I did not ask or any topic that we did not cover that you think people should know about before they start getting into this world. Justin Christianson: No, I guess the final thing is just do not get discouraged by the losing, the losers -- that is the biggest thing is. The common problem we see is people give up on testing too soon and they do not make it a part of their business and it should be a part of your company DNA just as much as getting traffic and setting up your ad sets in facebook campaign. You should have testing as part of that process too and do not just -- because you are not getting winner straight out of the gate, do not worry because for every winner it makes up for any losers. Jeremy Reeves: Yeah, yeah, exactly. I think a lot of people, a lot of people miss that you know, the losers you might only have you know, 2 or 3 weeks with kind of lower matrix but then you got a winner and you have that for life you know, so it totally, totally makes up for it. Justin Christianson: And that is -- the thing is, we are very competitive market in pretty much every market thanks to the internet, so if you are not testing your competition is and they are going to quickly swallow you up because they can spend more money on traffic. They can pay more to acquire customers and leads and if you are not testing, your competition is going to you know, take a bigger cut of the market share because you are not constantly evolving your marketing message through optimization and what worked 6 months ago is not necessarily going to work today. What it did not work 6 months ago might work today. So you have to constantly be changing, evolving, revising old test and just strive each day to be better than you were yesterday and optimization allows you to do that. Jeremy Reeves: Definitely, yeah. Well, hey man, I really enjoyed it. You are a smart man my man. So hey, you know, if anybody wants to get in touch with you, either to get your book or to have you guys you know, help them with their split testing or where can they find out more about you. Justin Christianson: Conversionfanatics.com there is a link on there to get the book. You can buy it directly on Amazon and then you can find me directly on all social platforms and stuff like going to clyxo.com/justinchristianson. Jeremy Reeves: Sounds good, and as usual, all those links will be in the show notes so do not even bother you know typing them in just go and click on the link, you will go right there from the show notes. It will be a lot faster and easier for you. I really appreciate you coming on. It was a blast. I hope everybody got a lot out of this and you know, if you are interested in split testing, I highly recommend reaching out to Justin either to get his book or you know and get on his list and see what he is doing or get in touch to you know, to possibly work with them or you know whatever kind of suits you best, and yeah, I mean you know, the biggest thing is just go out and do it, try it, you know, you are going to increase your results and then you know, like you said, you know, you increase it and then you increase the revenue coming in and then it allows you to make more sales and you get to do test faster and it is just you know, it is a cool you know good increase cycle. Justin Christianson: Yeah, it is all about compounding conversion increases. Jeremy Reeves: Yeah, exactly. It was a pleasure. We will talk to you soon. Justin Christianson: Alright, thanks Jeremy, I appreciate it.  

Are you making the most of your data? If you aren’t using your data to improve conversions so you can drive growth in your top line, you’re missing out on some big money. Justin Christianson of Conversion Fanatics explains how you can use that information to up your conversion skills.

Justin Christianson is a 14-year digital marketing veteran and #1 bestselling author of “Conversion Fanatic: How to double your customers, sales and profits with A/B testing.” He is also the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company helping companies get more out of their advertising through data-driven optimization and testing services. Secret – timesaving technique Justin reviews his calendar and email at his desk -- not on his phone -- and then sets his plan for the day -- delegate the tasks you don't need to accomplish yourself. ONWARD! Daily habit that contributes to success Exercise and meditate -- Justin believes business is easier when he works on his mind and body. Could have ruined your business – but now – an invaluable learning experience Justin was in a lawsuit that he couldn't afford to fight -- and Justin tells the whole story here. Most critical skill you think business owners need to master to be successful "Stick-to-it-iveness." Most influential lesson learned from a mentor "Live your best life daily."   Final Round – “Breaking Down the Recipe for Success” What systems would you go back and put into place sooner? I would have focused more on developing a business development process. What one strategy or “recipe” would compound into big wins for business owners? Work on increasing your conversion rate. How to exceed expectations and add the most value? An individual would have open, responsive communication skills. What strategy would you recommend new business owners focus on to best ensure success? Don't try to do it all yourself Put the right the people in the right places Hire slow and fire fast Make sure you process everything out How best to connect with Justin: Website: conversionfanatics.com Social: clyxo.com/justinchristianson

In this week's podcast of Smooth Sailing Online Support, Lyndsay Phillips interviews Justin Christianson, President and co-founder of Conversion Fanatics, speaker, entrepreneur and #1 Amazon Bestselling Author of Conversion Fanatic: How To Double Your Customers, Sales & Profits With A/B Testing.

Justin Christianson is the best selling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and is a 13 year veteran of digital marketing having worked on hundreds of profitable campaigns. A self proclaimed numbers junky with a firm belief that the numbers don’t lie, has a knack for finding holes in marketing campaigns and offering simple solutions to quickly plug them, effectively improving the results. An avid student of marketing and business, he firmly believes that you must continue to improve daily in order to stay ahead and succeed.In this episode of Cool Things Entrepreneurs Do he shares his personal journey from a small town electrician to digital entrepreneur.

Justin Christianson was looking for a way to be free, it was journey that eventually led him to making money online. He learned processes from the ground up, beginning in network marketing recruiting, leading to affiliate marketing and eventually info products. He became a student of the science of why offers convert, and why they don't. It was from this experience that he founded Conversion Fanatics. Justin is the best selling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and is a 13 year veteran of digital marketing having worked on hundreds of profitable campaigns. A self proclaimed numbers junky with a firm belief that the numbers don't lie, has a knack for finding holes in marketing campaigns and offering simple solutions to quickly plug them, effectively improving the results. An avid student of marketing and business, he firmly believes that you must continue to improve daily in order to stay ahead and succeed.  

Justin Christianson was looking for a way to be free, it was journey that eventually led him to making money online. He learned processes from the ground up, beginning in network marketing recruiting, leading to affiliate marketing and eventually info products. He became a student of the science of why offers convert, and why they don't. It was from this experience that he founded Conversion Fanatics. Justin is the best selling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and is a 13 year veteran of digital marketing having worked on hundreds of profitable campaigns. A self proclaimed numbers junky with a firm belief that the numbers don't lie, has a knack for finding holes in marketing campaigns and offering simple solutions to quickly plug them, effectively improving the results. An avid student of marketing and business, he firmly believes that you must continue to improve daily in order to stay ahead and succeed.  

Justin Christianson was looking for a way to be free, it was journey that eventually led him to making money online. He learned processes from the ground up, beginning in network marketing recruiting, leading to affiliate marketing and eventually info products. He became a student of the science of why offers convert, and why they don't. It was from this experience that he founded Conversion Fanatics. Justin is the best selling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and is a 13 year veteran of digital marketing having worked on hundreds of profitable campaigns. A self proclaimed numbers junky with a firm belief that the numbers don’t lie, has a knack for finding holes in marketing campaigns and offering simple solutions to quickly plug them, effectively improving the results. An avid student of marketing and business, he firmly believes that you must continue to improve daily in order to stay ahead and succeed.   Justin's Favorite Quote:"Give without want and in turn you will get."   Justin's Favorite Book:Influence: The Psychology of Persuasion, Revised EditionWork the System: The Simple Mechanics of Making More and Working Less (Revised third edition, 4th printing, September 1, 2014)The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness   Links From Today's Show:www.conversionfanatics.comhttps://clyxo.com/justinchristiansonConversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing This Episode is sponsored by:

What good is a business website if it doesn't convert visitors into buyers? Conversion is as much art as it is science. That's why I invited Justin Christianson from ConversionFanatics.com on the show to talk about conversion strategies that work. Justin is the best selling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and is a 13 year veteran of digital marketing having worked on hundreds of profitable campaigns. A self proclaimed numbers junky with a firm belief that the numbers don’t lie, has a knack for finding holes in marketing campaigns and offering simple solutions to quickly plug them, effectively improving the results. An avid student of marketing and business, he firmly believes that you must continue to improve daily in order to stay ahead and succeed. Other Sites Mentioned: Stiletto Coffee https://www.liveplan.com http://beautybox5.com

Conversion optimization expert and best–selling author Justin Christianson discusses how to optimize your website for more conversions.

When most people send cold emails, they immediately vomit their sales pitch. But without establishing a relationship, they have almost no hope of getting conversions. In this episode, Justin Christianson, bestselling author of Conversion Fanatic, shares the hard lessons he’s learned from sending thousands of cold emails—from defining his target market to treating people like people.

Justin Christianson is a conversion optimization expert. His company, Conversion Fanatics, and his book of the same title, are designed to simplify and streamline A/B testing–which is what we talk about in this podcast. The importance of testing is so underestimated and it can be hard to get started, but Justin has a few tips and strategies to get the ball rolling for you.

Fail Your Tail Off with Justin  Christianson of Conversion Fanatics Jack Butala:                   Justin is a self proclaimed numbers junkie and best selling author on the subject of conversion optimization. A 13 year veteran of digital marketing. He has a unique ability to find holes in marketing plans, and quickly plug them for a better return on investment. After several online successes and a successful private consulting practice, Justin along with [Manish Punjambi 00:00:22]. Is that the correct pronunciation, Justin? Justin:                                   That is, Manish Punjambi. Jack Butala:                   Excellent. Co-founded conversion phonetics. A boutique-style all in one conversion rate optimization company that serves mid to large scale clients. Effectively increasing the effectiveness of their online marketing campaigns and website conversions. Justin, before we start, I got to tell you. Jill and I, we talked about hiring you as a consultant. We figure we just have you on the show instead. Justin:                                   That works too. Jack Butala:                   Excellent. Jilly, you're with us right? Jill DeWit:                            Yep. I'm here. Jack Butala:                   First question, how did you get started in this business, and what's your background? Justin:                                   Well, I actually started out in network marketing back in 2002. Figured out the whole belly-to-belly prospecting, trying to convince my family and friends into joining my next pills, thrills, and lotions company wasn't out for me. I found internet marketing, and quickly moved into affiliate marketing. Sold a publishing company, an information marketing company back in my business partners in 2009. Kept getting asked about implementation and optimization, so I went into private consulting. Then, we decided to formalize it a couple of years ago. Jack Butala:                   Great. Jill DeWit:                            Nice. Jack Butala:                   You've just figured it all out now? There's no where else to go for you? You figured it out? Justin:                                   Yeah. I'm constantly learning. Jack Butala:                   When did you realize this profession was for you? Did the profession choose you or did you choose it? Justin:                                   It kind of chose me. Jack Butala:                   Good. Justin:                                   Figured out that I was good at a lot of the implementation things. I'm just kind of a implementer by nature. I just kind of fell where it is now, I guess. Jack Butala:                   That's great. Just for fun, what's your revenue ballpark? Justin:                                   A little over a million. Jack Butala:                   That's great. What was the worst professional experience you've had? What'd you learn? Let's say the biggest failure. Justin:                                   Biggest failure was probably taking on the wrong type of people to work with. Jill DeWit:                            Oh. Justin:                                   My lesson is choose who I get to work with. Jack Butala:                   Yeah. Jill DeWit:                            That's cool. Have you ever had a product, or a business, or an industry that totally stumped you? Justin:                                   No. Jill DeWit:                            That's cool. Justin:                                   I really haven't. Between myself and my business partner, there isn't anything we've haven't seen or done. We're constantly evolving and learning every single day. We really haven't had anything that we haven't been able to increase the conversions on, at least in some fashion. Jack Butala:                   Mm-hmm (affirmative) Jill DeWit:                            That's cool.

Fail Your Tail Off with Justin  Christianson of Conversion Fanatics Jack Butala:                   Justin is a self proclaimed numbers junkie and best selling author on the subject of conversion optimization. A 13 year veteran of digital marketing. He has a unique ability to find holes in marketing plans, and quickly plug them for a better return on investment. After several online successes and a successful private consulting practice, Justin along with [Manish Punjambi 00:00:22]. Is that the correct pronunciation, Justin? Justin:                                   That is, Manish Punjambi. Jack Butala:                   Excellent. Co-founded conversion phonetics. A boutique-style all in one conversion rate optimization company that serves mid to large scale clients. Effectively increasing the effectiveness of their online marketing campaigns and website conversions. Justin, before we start, I got to tell you. Jill and I, we talked about hiring you as a consultant. We figure we just have you on the show instead. Justin:                                   That works too. Jack Butala:                   Excellent. Jilly, you're with us right? Jill DeWit:                            Yep. I'm here. Jack Butala:                   First question, how did you get started in this business, and what's your background? Justin:                                   Well, I actually started out in network marketing back in 2002. Figured out the whole belly-to-belly prospecting, trying to convince my family and friends into joining my next pills, thrills, and lotions company wasn't out for me. I found internet marketing, and quickly moved into affiliate marketing. Sold a publishing company, an information marketing company back in my business partners in 2009. Kept getting asked about implementation and optimization, so I went into private consulting. Then, we decided to formalize it a couple of years ago. Jack Butala:                   Great. Jill DeWit:                            Nice. Jack Butala:                   You've just figured it all out now? There's no where else to go for you? You figured it out? Justin:                                   Yeah. I'm constantly learning. Jack Butala:                   When did you realize this profession was for you? Did the profession choose you or did you choose it? Justin:                                   It kind of chose me. Jack Butala:                   Good. Justin:                                   Figured out that I was good at a lot of the implementation things. I'm just kind of a implementer by nature. I just kind of fell where it is now, I guess. Jack Butala:                   That's great. Just for fun, what's your revenue ballpark? Justin:                                   A little over a million. Jack Butala:                   That's great. What was the worst professional experience you've had? What'd you learn? Let's say the biggest failure. Justin:                                   Biggest failure was probably taking on the wrong type of people to work with. Jill DeWit:                            Oh. Justin:                                   My lesson is choose who I get to work with. Jack Butala:                   Yeah. Jill DeWit:                            That's cool. Have you ever had a product, or a business, or an industry that totally stumped you? Justin:                                   No. Jill DeWit:                            That's cool. Justin:                                   I really haven't. Between myself and my business partner, there isn't anything we've haven't seen or done. We're constantly evolving and learning every single day. We really haven't had anything that we haven't been able to increase the conversions on, at least in some fashion. Jack Butala:                   Mm-hmm (affirmative) Jill DeWit:                            That's cool.

Justin Christianson is one of the top experts on conversion rate optimization… and he takes us on a deep dive into how to actually get results from your marketing. Yeah, it’s kind of a big deal. If you’re running a business, you need to hear this!

The days of a website just being a brochure are long gone for those businesses who understand the hidden value of tracking customer behavior on a website.  There is gold to be mined when you understand the basics of website analytics. Our guest, Justin Christianson of Conversion Fanatics explains the simple 'musts' to identify the lost opportunity costs. Follow this link to download Justin's 24-Point Conversion Analysis