Podcasts about check my ads

God's Debris: The Complete Works, Amazon https://tinyurl.com/GodsDebrisCompleteWorksFind my "extra" content on Locals: https://ScottAdams.Locals.comContent:Politics, Dylan Adams Serial Tesla Vandal, Kristi Noem's Purse, LeBron James Kamala Endorsement, Check My Ads, Food Dye Ban, Harvard Endowment Funds, Elizabeth Warren, Larry David, Dept. of Imaginary Concerns, Signalgate II, Pete Hegseth, John Ullyot, Chaos Propaganda Technique, Dan Caldwell, Susan Rice, Iran War Poll, India Trade Agreement, Gulf of America Oil Project, Rare Earth Mineral Recycling, Stock Market Uncertainty, Jerome Powell Anti-Trump, Interest Rates, Senator Ron Johnson, 911 Investigation Resistance, Debunked Conspiracy Theories, Ukraine Negotiations, Rice-Sized Brain Robots, Robot Smell Development, Gut Microbiome, Scott Adams~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topics to build your talent stack, please see scottadams.locals.com for full access to that secret treasure.

In today's MadTech Daily, we cover DoubleVerify's threat to sue Check My Ads for alleged defamation, TikTok testing ‘Footnotes', and the news that Temu and Shein have significantly cut their US ad spend as trade hostilities escalate.

Did you know that up to $84 billion is lost to ad fraud every year? In this episode, Verena Gründel talks with Arielle Garcia, Chief Operating Officer at Check My Ads, about the massive challenges advertisers are facing and why they often only see 36 cents of every ad dollar reaching their audience. She explains how a lack of transparency fuels these issues and why brands must demand accountability from their agencies. Tune in to learn how businesses can take control of their ad spend and drive meaningful change through education and advocacy.You can now get Verena Gründel's personal digital marketing newsletter DMEXCO Digital Digest here. Receive the most important news from the world of international digital marketing directly to your inbox:nhttps://go.dmexco.com/digital-digest-current-edition

The Department of Justice is proposing big remedies in the Google antitrust search case, after a landmark ruling in August found Google held a monopoly over search. These remedies could reshape the future of the internet.The headline: the Justice Department wants Google to sell its Chrome browser and share data. Plus it's leaving the door open for Android to be sold as well.Search advertising accounted for over $49 billion in revenue last quarter in Alphabet's latest earnings report, 75% of its total ad sales. The DOJ says it aims to level the playing field to correct the search monopoly Google maintains. Google calls the DOJ's proposal, “unprecedented government overreach.”Ultimately Judge Amit Mehta will rule on the official remedies, which he's expected to do next summer.There is a lot to talk about with this search case and how it ties into the other Google antitrust trial focused on adtech, where closing arguments begin today. Arielle Garcia, director of intelligence at ad watchdog Check My Ads has been following both cases and joins the show to break down her top takeaways and what the future could hold._______To see the full stories included in this episode:DOJ urges Google to sell Chrome and give advertisers more control: https://www.thecurrent.com/doj-google-chrome-advertisers-dataGoogle's Chrome Worth Up to $20 Billion If Judge Orders Sale: https://www.bloomberg.com/news/articles/2024-11-18/doj-will-push-google-to-sell-off-chrome-to-break-search-monopolyWhy the US forced sale of Google's Chrome faces legal hurdles: https://www.reuters.com/technology/legal-hurdles-ahead-googles-forced-sale-chrome-2024-11-21/Alphabet shares rise on earnings beats boosted by cloud revenue: https://www.cnbc.com/2024/10/29/alphabet-to-report-q3-earnings-after-the-bell.htmlDOJ's staggering proposal would hurt consumers and America's global technological leadership: https://blog.google/outreach-initiatives/public-policy/doj-search-remedies-nov-2024/_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

As Google's high-profile antitrust trial reaches the end of week three, the future of its gargantuan ad business is in flux. Check My Ads' Arielle Garcia has been in every court session to cover the DOJ's arguments and Google's defense. As head of intelligence for the digital ads watchdog and an ad industry veteran, she joins Rapid Response to share how the trial is poised to not only disrupt the digital ad landscape, but to affect democracy and journalism as we know it. Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After eight days of the antitrust trial, who's in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.

Join #ryanverneuille for the best of this week's content hand wrapped and delivered for your radio experience! This weeks special guests include Claire Atkin, founder of Check My Ads, Black Soprano Family's own Fuego Base, Combine Insurance specialist Keith Sands and comedian Gian MissoMeet us Sunday September 28 at “These Cells Aint Loyal” Sickle Cell Awareness and Fundraiser for Love & Fashion Bookings! This week's program is brought to you by La Liaison Cleaning #theryanshow #hamptonsdave #mrcheeks #djhonkywonky #thehamptons #fmradio #theryanshowfm #fuegobase #checkmyads #insurancegod #gianmisso

Ever wondered how to protect yourself from online scams while keeping advertisers honest? This episode is a must-listen as we welcome Nandini Jammi from Check My Ads, back on the podcast, after almost four years since her first appearance. Check My Ads is the pioneering agency fighting against fraudulent advertisers, right-wing disinformation and tackling online scams. We promise you'll walk away with a deep understanding of how business ethics and company values can shape the future of social media marketing schemes. Don't buy anything off Twitter/X. Pinky promise?Support the show

Today is Monday, September 9th. Today Judge Leonie Brinkema of the US District Court for the Eastern District of Virginia is presiding over the start of a trial in which the United States Department of Justice accuses Google of violating antitrust law, abusing its power in the market for online advertising. Google contests the allegations against it. To get a bit more detail on what to expect, Justin Hendrix spoke to two individuals covering the case closely who take a critical view of Google, the government's allegations about its power in the online advertising market, and the company's effect on journalism and the overall media and information ecosystem:Sarah Kay Wiley, director of policy at Check My Ads, which is running a comprehensive tracker on the case;Karina Montoya, a senior reporter and policy analyst at the Center for Journalism and Liberty, a program of the Open Markets Institute, who has covered the case extensively for Tech Policy Press.

Award-winning data ethics and responsible media luminary Arielle Garcia is the Director of Intelligence at Check My Ads. In her role, she partners with businesses and organizations to lead research and develop standards and solutions that foster a healthier market, protect civil and human rights, and promote industry accountability.  A steadfast advocate for transparency, trust, and fairness in the digital ecosystem, she has advised 100+ marketers on the evolving digital landscape, driving the development and adoption of trustworthy and effective media and data strategies for the benefit of brands and their customers. She was previously the Chief Privacy and Responsibility Officer at UM Worldwide, and she holds a J.D. from Fordham University School of Law.. In 2021, Arielle was inducted into the AAF Advertising Hall of Achievement. She has also been recognized by Crain's New York Business "20 in their 20s," a Cynopsis “Top Woman in Media” in 2021, and a “Top Woman in Media & Ad Tech” by AdExchanger in 2023. In this episode… In the intricate world of ad tech, the exchange of data has become as common as trading stocks on Wall Street. Marketers now have advanced tools to pinpoint their target audience, but this data trove also brings significant privacy concerns. Brands are often challenged with the privacy implications of tracking, data selling, and sharing. And that's understandable -  it's a complex web of information, and it's not always clear where consumer data ends up.  With the imminent demise of third-party cookies, companies are exploring new methods to sustain behavioral targeting like data clean rooms, conversion APIs, and alternative identifiers, raising questions about their privacy implications. That's why Check My Ads is on a mission to keep the ad tech ecosystem in check by calling out false narratives and defunding bad actors that spread misinformation to drive systemic change. In today's episode of She Said Privacy/He Said Security, Jodi and Justin Daniels welcome Arielle Garcia, the Director of Intelligence at Check My Ads, to discuss some of the biggest privacy challenges facing the ad tech ecosystem today. Arielle highlights the fundamental conflict between ad tech business models and business privacy obligations, emphasizing the need for a shift toward consumer-centric approaches. She also shares the implications of third-party cookie deprecation, critiques current and emerging advertising business models, and discusses the critical need for implementing secure and effective media and data practices to benefit companies and their customers.

Host Reed Galen is joined by Sarah Kay Wiley, the Director of Policy and Partnerships for Check My Ads, an independent watchdog non-profit that's reshaping the digital ad-tech industry by cutting disinformation off from its lifeline…which is ads. They discuss the broken business model of the ad-tech industry, why big tech has decimated the local news landscape, and the latest in Google's upcoming antitrust trial. To keep up with the work that Sarah Kay Wiley is doing at Check My Ads, visit CheckMyAds.org. For more from Reed Galen, be sure to subscribe to “The Home Front”.

The Origin Story Podcast host Ian Dunt previews the massive victories Labor will soon achieve in the UK. Check My Ads' Nandini Jammi details her efforts to get the MAGA-loving disinformation site The Gateway Pundit kicked off ad exchanges. Congressional candidate George Whitesides details his run against extremely vulnerable Rep. Mike Garcia.See omnystudio.com/listener for privacy information.

Nandini Jammi joins The Great Battlefield podcast to talk about her career and why she co-founded Check My Ads, an ad tech watchdog working to defund purveyors of misinformation and help advertisers gain insight on what websites their ads are landing.

Joe Biden said he never met Hunter's business associates — a lie. He said he never discusses business with his son — a lie. He said Hunter received no money from China — another lie. Now, the most spectacular revelation of all has come: Hard proof that Chinese money made its way, through Hunter, to President Biden himself. John Solomon explains the story and the prospects for a real GOP impeachment push in the weeks to come. Plus, Rumble cofounder Chris Pavlovksi discusses the company's explosive growth and his new lawsuit against Check My Ads, a leaders among the left's censorship mafia thugs, Nandini Jammi.Support the show: http://www.charliekirk.com/supportSee omnystudio.com/listener for privacy information.

RUMBLE SUES Leftist "Watchdog Group" Check My AdDONATE PAYPAL: https://paypal.me/radiobaloney STRIPE: https://buy.stripe.com/5kAcMYcPQcLy3wk4gg YouTube ChannelRumble Channel

Industry watchdog Check My Ads is petitioning the Federal Trade Commission to investigate X for unlabeled—and potentially misleading—advertisements. Read this story here.

Host Reed Galen is joined by Claire Atkin, Co-Founder of Check My Ads, an independent watchdog non-profit that's reshaping the digital ad-tech industry by cutting disinformation off from its lifeline…which is advertisements and money. They discuss the latest with the video platform Rumble and how a disturbing amount of toxic content/disinformation continues to be monetized (many times without the advertisers themselves knowing). Plus, thoughts on Dan Bongino, Alex Jones, and Russell Brand. To keep up with Check My Ads, be sure to check out CheckMyAds.org. If you'd like to connect with The Lincoln Project, send an email to podcast@lincolnproject.us. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads.In this episode:MediaMath collapse, one week laterThe government is not allowed to police social networks: https://www.cnn.com/2023/07/04/tech/biden-administration-social-media-companies-communication-covid-censorship/index.htmlVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

Host Reed Galen is joined by Claire Atkin, Co-Founder of Check My Ads, an independent watchdog non-profit that's reshaping the digital ad-tech industry by cutting disinformation off from its lifeline…which is advertisements and money. They discuss the latest with Tucker Carlson getting fired from Fox News, why you should not see this move as an attempt from Fox to clean up their act, and how the right wing media ecosystem continues to exploit the ad-tech industry. Plus, how you can get involved in Check My Ads' campaigns against right-wing propaganda and disinformation. If you'd like to connect with The Lincoln Project, send an email to podcast@lincolnproject.us.  

When you buy a digital ad through something like Google, it usually gets placed on a website. But you don't get to choose which websites it goes on. Who does? The ad tech industry. Which is not a problem, until you discover that they're running your ad for your precious brand on a site that promotes disinformation, racism, hate or even treason. So how do you stop that from happening? That's what Claire Atkin and her partner Nandini Jammi are trying to figure out, through their work at their Check My Ads Institute. Together they're taking on a ridiculously huge and largely unregulated industry to fight not only disinformation and hate but the rise of global authoritarianism. In this episode, Claire shares the incredible story of how they got started and have gone on to defund some of the biggest names in disinformation and hate speech, from Steve Bannon to Fox News. Simply by starting to ask questions and call out lies in public, they've started a movement that's garnered support from across the industry. They're also working hard to inform policy and best practices while pushing for more transparency about where client funds go and how they're used.This is my new favourite episode and I'm grateful to Claire for sharing their work. If you'd like to support them, you can sign up to become a CheckMate at https://checkmyads.org/membership. And if you want to know more about how to protect your business, subscribe to their newsletter Branded to get behind-the-scenes stories the ad tech industry doesn't want marketers to know.***If you like this episode, please subscribe, like and share it with your networks. And if you want more great content like this to help you share knowledge, get support and grow your audience, join me on The Q.west for Good.

Hear how Canadians are being targeted and fighting back. Our guests are OutLoud North Bay youth centre director Seth Compton; Pride Toronto's Sherwin Modeste; and Claire Atkin, Co-Founder of Check My Ads.

Can advertising's immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by the Co-Founder of Check My Ads, Claire Atkin. Check My Ads Institute is a non-profit advertising watchdog organization that aims to stop disinformation by cutting off its lifeline: advertising revenue. Claire shares how Check My Ads was initially an agency working with advertisers but, after realizing that advertisers were not the problem, it turned its attention to the $400bn ad exchange industry that she believes is destabilizing the information ecosystem. As adtech's "first watchdog", Claire describes how they expose the tactics that adtech companies use to push advertiser dollars towards hate and disinformation outlets, holding them accountable to their clients and to the public. She also talks about Check My Ads' latest campaign, which aims to defund “the biggest voices in election fraud disinformation” and targeted Fox News, for its role in the January 6th insurrection. Claire co-founded Check My Ads in 2021 along with Nandini Jammi. Prior to this, she had spent years building a career in tech marketing, predominantly for software-as-a-service companies. In 2017, increasingly concerned about the ways that the marketing industry was undermining democracy, she went to study International Election Observation at the Global Campus for Human Rights in Venice, and from there became increasingly determined to do something to take on the disinformation economy.

Can advertising's immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by the Co-Founder of Check My Ads, Claire Atkin. Check My Ads Institute is a non-profit advertising watchdog organisation that aims to stop disinformation by cutting off its lifeline: advertising revenue. Claire shares how Check My Ads was initially an agency working with advertisers but, after realising that advertisers were not the problem, it turned its attention to the $400bn ad exchange industry that she believes is destabilising the information ecosystem. As adtech's "first watchdog", Claire describes how they expose the tactics that adtech companies use to push advertiser dollars towards hate and disinformation outlets, holding them accountable to their clients and to the public. She also talks about Check My Ads' latest campaign, which aims to defund “the biggest voices in election fraud disinformation” and targeted Fox News, for its role in the January 6th insurrection. Claire co-founded Check My Ads in 2021 along with Nandini Jammi. Prior to this, she had spent years building a career in tech marketing, predominantly for software-as-a-service companies. In 2017, increasingly concerned about the ways that the marketing industry was undermining democracy, she went to study International Election Observation at the Global Campus for Human Rights in Venice, and from there became increasingly determined to do something to take on the disinformation economy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Season premiere! Robin explains what Biden has really done and, unlike SCOTUS, exposes the actual positions of our Colonial-era Founders on abortions. Guest: Claire Atkin of Check My Ads, on defunding misinformation online—even at Fox News!

Progressive Catholics see an opportunity to change the Catholic Church after Pope's visit; rising afrobeats star Tems and her very good week; how to contain monkeypox without stigmatizing the LGBTQ community; Check My Ads takes aim at disinformation on Fox News online; Chuck D's Songs That Shook the Planet; and more!

Claire Atkin joins The Great Battlefield podcast to talk about her career and how Check My Ads is working to defund purveyors of disinformation.Additional InformationThe Great Battlefield PodcastMore shows from The Democracy Group

The disinformation crisis is solvable. A small handful of adtech companies dictate where $700 billion ad dollars go every year. These companies use a purposely opaque system to send ads to sites that pump out hate speech and disinformation – and the brands don't even know where their ad spend is going! You read that right, major brands are seeing their ad dollars going to help fund the biggest disseminators of hate, racism, xenophobia, and conspiracy theories. It doesn't have to be this way. Nandini Jammi developed the playbook for cutting off the flow of ad dollars to disinfo as a co-founder of Sleeping Giants. Now, with Claire Atkin, the two have co-founded Check My Ads, the only adtech industry watchdog. Their strategy has taken MILLIONS out of the ad economy and disrupted Dan Bongino, Steve Bannon, Tim Pool, Fox News, and others. In this SXSW Session, Claire and Nandini show you how it's done and how YOU can play a role in solving the disinformation crisis.

Claire Atkin joins The Great Battlefield podcast to talk about her career and how Check My Ads is working to defund purveyors of disinformation.

ON JUNETEENTH WE VISIT AUSTRALIA, DEFUND THE FASCISTS & SAVE PACIFICA RADIO     We open the GREE-GREE zoom #99 with CLAIRE ATKIN of Check My Ads and its brilliant, cutting-edge campaign to strip internet-based income from fascist media mavens like Steve Bannon.     Launched in early June, Claire's pathbreaking strategy includes grassroots campaigning against the violent-laced hate-mongering of the extreme right  wing.   Claire is followed by LEHMAN WEISCHSELBAUM's call for whistleblowers to unearth fraud and theft in the 2016 election that put Donald Trump in the White House.   We hear from RAY MCCLENDON, NAACP Political Director for the NAACP in the state of Georgia about the possibility of indicting Trump in Fulton County.   From Australia DR. CAROLYN ORR describes the huge turn-around in parliamentary politics with the unseating of a horrendous anti-environment conservative and the installation of a pro-democracy pro-environment coalition.   In our second hour, we are joined by ALAN MINSKY, JAN GOODMAN and MYLA RESON for a deep dive into the anti-democracy crisis now threatening the future of the PACIFICA RADIO NETWORK.     That full hour of detailed discussion can be found at https://youtu.be/keAkQycl7Bg?t=3865  .   GREE-GREE #100 on June 27 will go deep into Georgia to learn if Fulton County will indict Trump, and whether the “Georgia Miracle” can be repeated in the fall.  

Brand suitability and brand safety are topics that we're never gonna get away from in any aspect of podcasting. Or advertising in general. And that's why I was so excited to have Claire Atkin, co-founder of Check My Ads on the show earlier this year.  Personally, as an individual, I support their movement and contribute to it every single month. I highly recommend listening to this episode, subscribing to their newsletter, and throwing a few bucks towards the only non-profit ad watchdog in existence. Credits: Original full episode available at: https://soundsprofitable.com/episode/2/13 Audio engineering by Evo Terra Executive produced by Evo Terra of Simpler Media Sounds Profitable Theme written by Tim Cameron See omnystudio.com/listener for privacy information.

Brand suitability and brand safety are topics that we're never gonna get away from in any aspect of podcasting. Or advertising in general. And that's why I was so excited to have Claire Atkin, co-founder of Check My Ads on the show earlier this year. Personally, as an individual, I support their movement and contribute to it every single month. I highly recommend listening to this episode, subscribing to their newsletter, and throwing a few bucks towards the only non-profit ad watchdog in existence. Credits: Original full episode available at: https://soundsprofitable.com/episode/2/13 Audio engineering by Evo Terra Executive produced by Evo Terra of Simpler Media Sounds Profitable Theme written by Tim Cameron See omnystudio.com/listener for privacy information.

Co-Founder of Check My Ads Claire Atkin stops by the God Pod to discuss dismantling the disinformation economy with God, Moses, Satan and Psyche. If you would like to help in the fight against disinformation, signup today at CheckMyAds.org/fox.  Follow Check My Ads on Twitter @CheckMyAdsHQ. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nandini Jammi, co-founder of Check My Ads, joins DOOMED with Matt Binder to break down how your privacy is intruded on by adtech companies that collect your online data and what this means in a U.S. where abortions may soon become illegal in certain states. Also Nandini will discuss Check My Ads' work in holding internet advertising firms accountable for helping the far right monetize their content. Then on the patron-only half of the show: the crypto crash, Matt going on Tim Pool on Monday, plus listener comments, questions, and calls! (Episode from the 5/10/22 livestream show.) Check out http://CheckMyAds.org. Support the show: http://www.patreon.com/mattbinder

The digital advertising industry is worth billions, but many companies don't actually know where their ad dollars end up. Programmatic ad exchanges and other third-party platforms have enabled companies to buy ads without the hassle of going to each seller. But in doing so, these ad exchanges have opened the door for fake news and disinformation sites to profit. As reporter Cherise Seucharan finds out, it has become easier and easier for these sites to proliferate, while real news websites lose out.   Featured in this episode: Nandini Jammi and Claire Atkin, co-founders of Check My Ads; Augustine Fou, anti-ad fraud consultant; Danny Rogers, co-founder and executive director at The Global Disinformation Index Further reading: How an Activist Group Turned to the Dark Side to Hit Breitbart Where It Hurts, GQ Coronavirus Ad Blocking Is Starving Some News Sites Of Revenue, Craig Silverman, Buzzfeed News These Hugely Popular Local News Sites In The US And Canada Are Fake, Craig Silverman, Buzzfeed News Vice urges advertisers to stop blocking 'Black Lives Matter' and related keywords, Variety Big Advertisers Still Fund Hate And Disinformation Outside Of Facebook, Augustine Foh, Forbes Ad Funded Disinformation on Conflict in Ukraine: Ad tech Companies, Brands and Policy, Global Disinformation Index Tens of thousands of news articles are labeled as unsafe for advertisers, Adalytics Blog Support Canadaland at canadaland.com/join Sponsors: PolicyMe, Oxio. Additional Music is by Audio Network Support CANADALAND: https://canadaland.com/join See omnystudio.com/listener for privacy information.

Digital advertising was built on a false promise: the ability to track everything would lead to the right ad being served to the right customer at the right time. In reality, what it created was a massive multi-billion dollar arbitrage ecosystem where disinformation and bad actors pull money from advertisers who are unaware they are even running on these bad sites. Nandini Jammi and Claire Atkin created Check My Ads to shine a light on the dark, dirty world of ad tech and to help brands build a cleaner advertising mix. Their brave work is met with vicious attacks by ad tech founders who were making bank on the status quo. We talk about all this and more on this week's episode. 

Claire Atkin, co-founder of the brilliant non-profit Check My Ads, talks with Bryan about disinformation, ad accountability, and the steps you should be taking to make sure your brand is being seen where you want it to. Claire Atkin of Check My Ads Link discussed in Episode:https://checkmyads.org/branded/ Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Send us messages with Yappa! Join the Podscape Podcast: https://bit.ly/3rHLxgDCheck out The Download: https://omny.fm/shows/the-download-from-sounds-profitable See omnystudio.com/listener for privacy information.

Claire Atkin, co-founder of the brilliant non-profit Check My Ads, talks with Bryan about disinformation, ad accountability, and the steps you should be taking to make sure your brand is being seen where you want it to. Claire Atkin of Check My Ads Link discussed in Episode:https://checkmyads.org/branded/ Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Send us messages with Yappa!Join the Podscape Podcast: https://bit.ly/3rHLxgDCheck out The Download: https://omny.fm/shows/the-download-from-sounds-profitableSee omnystudio.com/listener for privacy information.

Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify stands behind Rogan even as earnings fall. Let's get started. Neilsen spells doom for IAB In the world of TV, Nielsen measurement has been the defacto solution that deals are guaranteed against for decades. But now, according to Tim Peterson of Digiday, alternative measurement solutions are gaining traction in tandem with Nielsen metrics and for some publishers and campaigns, replacing them completely. Nielsen took its fair share of lumps last year, with the Media Ratings Council board voting to strip them of their accreditation for local and national TV viewership due to undercounting audiences during the pandemic. And with their newly announced plans for Nielson One, a cross-measurement product, there is a lot of comfort in using new measurement partners in parallel to compare to current Nielsen reporting, while publishers determine their path forward. Incumbent measurement solutions are incredibly hard to shake, and this change in the TV landscape doesn’t mean that overnight, Nielsen won’t be the primary solution or that they’ll ever necessarily lose that top spot. But it does mean that any measurement solution that represents an industry can and should be challenged, to better represent the industry and all those participating in it. IAB measurement of podcasting may be the default today, but we should always keep an open mind to better opportunities. Podcast Ads See Big Gains—Again! Good news for the podcast advertising industry! According to AvertiseCast, the effective rates brands are paying for podcast ads have increased once again, and for shows of all sizes. Their most recent study of the 2,515 podcasts tracked shows that aggregate or the average CPM is now $25.37, which is up from $22.50 this time last year. Doing the quick math shows that’s an increase of 12.7%. Nice And the news is even better for shows with the largest audiences. According to AdvertiseCast’s data, shows that see over 100K downloads are getting an average of $23.08, up from $20.09 a year ago. That’s a 14.6% increase year over year, and great news for the growing value of podcast advertising. CheckMyAds Makes Misinformation Less Profitable The nonprofit adtech industry watchdog CheckMyAds continues to gain traction on holding platforms accountable for monetizing disinformation content. Writing in MediaPost, Karlene Lucovitz reports that Google has decided to stop serving Google Ads on Fox News’ host and Cumulus Media radio and podcast host Dan Bongino’s own website. This comes just a week after YouTube permanently banned Bongino from the platform for, you guessed it, repeated violations of YouTube’s COVID misinformation policy. Quoting from the piece: It is not clear how much revenue Bongino will lose as a result of the Google Ads and YouTube bans. However, as Engadget noted, Claire Atkin, co-founder of the digital disinformation-fighting nonprofit Check My Ads, tweeted that Gateway Pundit lost $1.1 million in annual revenue after its Google AdSense account was revoked for spreading COVID and election misinformation. Quick side note: Clair Atkin is my guest on the next episode Sounds Profitable: Adtech Applied, if you are not already subscribed. What’s most interesting is Google, at least with their ad platform, doesn't have to make a decision on whether to censor content or not. Instead, they make the decision whether or not to fund it through their ad solutions. So sure, you can say anything you want on your own platform. But with this move, Google is saying pick someone else to make it profitable, a trend we hope to see echoed through all of media. Growing Podcasts Globally Every indicator shows podcasting has had a heck of a growth trajectory over the last few years. But even though we count our numbers now in the millions, it’s still dominated by English-speaking podcasts. But that may be changing. In Digiday, Sara Guaglione investigates how podcast publishers and platforms are working to grow non-English language audiences. Quoting from the piece: Of the 600,000-plus podcasts that launched in 2021 [that had declared] a language [in the RSS feed], a majority – 53% – tagged a non-English language, according to [Dave] Zohrob [of Chartable]. By contrast, in 2020 less than half of the 900,000 new podcasts debuted in 2020 were in non-English languages. Knowing that the majority of new podcasts launched last year are presenting information in a language other than English is a huge turning point for the global-ness of podcasting, which should be welcome news for any podcasting business looking to expand their global footprint. SMX’s AudioID The impending death of the third-party cookie and the degradation of mobile device IDs has been the backbeat of the advertising industry for the past two years. But until this week, with Facebook shares dropping over 20%, the impacts have been far more fearmongering than fact. Technology’s focus on privacy means a more transparent world, and at the forefront of data collection for advertising is the concept of unified ID’s, which relies heavily on consensually provided data from signed-in users, something we tend to assume doesn’t apply to the greater podcasting space, as Apple, Google, Spotify, and Amazon aren’t keen on sharing that data. But according to SiriusXM’s SXM Media’s latest press release, they’re actively testing their proposal for an industry-wide framework that would enable the podcast player space to provide that data. “We are entering a new era of identity – both in culture and in technology – that defines us not by who we are on paper or the cookies we leave behind, but by our interests and passions. AudioID is a consumer-first, privacy-conscious infrastructure that will deliver our audiences the best experiences and give marketers access to data-driven capabilities like never before,” said Chris Record, Senior Vice President and Head of Ad Product, Technology & Operations at SXM Media & AdsWizz. While the reach has yet to be determined, and public access to the framework has not yet been made available, this is incredibly encouraging growth in an area of podcasting we’ve previously considered stagnant. Spotify Stands Behind Rogan Even As Earnings Fall And finally, yes… some news on Spotify’s Joe Rogan “problem”. We know you’ve heard all about it, but we were waiting for Wednesday’s scheduled earnings call to bring it up. And we’re glad we did. According to Marketwatch’s Jeremy C. Owens: “Spotify Technology SA executives said Wednesday they expect fewer subscriber additions in the first quarter than Wall Street expected, sending shares spiraling lower, but they contended the forecast miss was not because of recent controversy. Spotify guided for 1 million fewer net subscriber additions in the first quarter of 2022 than analysts expected, and did not provide an annual forecast as they have in the past. Shares dove more than 18% in after-hours trading immediately following the release of the report Wednesday, though they rebounded to a loss of less than 10% after Spotify’s chief financial officer gave a bit of color on expectations for the year in a conference call.” But the big question we have in podcasting is how much, if any, of the miss in projections can be attributed to protestors who take exception to Rogan’s comments? When Spotify founder Daniel Ek was asked specifically is these misses were impacted by recent customer cancellations related to the Rogan controversy, Ek said “Um, no.” and that “the easy answer is we don’t reflect any churn from the recent Joe Rogan thing in general. What I would say is it’s too early to know what the impact may be. And usually when we’ve had controversies in the past, those are measured in months and not days.” But Owens goes on to note: “Spotify stock has suffered during the controversy, falling 18% so far this year, but that continued a previous downward trajectory. Shares have declined 44.4% in the past 12 months, as the S&P 500 index gained 18.8%” Watch this space as this continues to unfold. The Download is a production of Sounds Profitable! Today's episode was hosted by Bryan Barletta and Evo Terra. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

As we've discussed on the show, online advertisements are the shifting, unstable sand on which the contemporary internet is built. And one of the many, many ways in which the online ad ecosystem is confusing and opaque involves how advertisers can find their ads popping up alongside content they'd rather not be associated with—and, all too often, not having any idea how that happened.This week on Arbiters of Truth, our series on the online information ecosystem, Evelyn Douek and Quinta Jurecic spoke to Nandini Jammi and Claire Atkin of the Check My Ads Institute. Their goal is to serve as a watchdog for the ad industry, and they've just started a campaign to let companies know—and call them out—when their ads are showing up next to content published by far-right figures like Steve Bannon who supported the Jan. 6 insurrection. So what is it about the ads industry that makes things so opaque, even for the companies paying to have their ads appear online? What techniques do Claire and Nandini use to trace ad distribution? And how do advertisers usually respond when Check My Ads alerts them that they're funding “brand unsafe” content? See acast.com/privacy for privacy and opt-out information.

Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify stands behind Rogan even as earnings fall. Let's get started. Neilsen spells doom for IAB In the world of TV, Nielsen measurement has been the defacto solution that deals are guaranteed against for decades. But now, according to Tim Peterson of Digiday, alternative measurement solutions are gaining traction in tandem with Nielsen metrics and for some publishers and campaigns, replacing them completely. Nielsen took its fair share of lumps last year, with the Media Ratings Council board voting to strip them of their accreditation for local and national TV viewership due to undercounting audiences during the pandemic. And with their newly announced plans for Nielson One, a cross-measurement product, there is a lot of comfort in using new measurement partners in parallel to compare to current Nielsen reporting, while publishers determine their path forward. Incumbent measurement solutions are incredibly hard to shake, and this change in the TV landscape doesn’t mean that overnight, Nielsen won’t be the primary solution or that they’ll ever necessarily lose that top spot. But it does mean that any measurement solution that represents an industry can and should be challenged, to better represent the industry and all those participating in it. IAB measurement of podcasting may be the default today, but we should always keep an open mind to better opportunities. Podcast Ads See Big Gains—Again! Good news for the podcast advertising industry! According to AvertiseCast, the effective rates brands are paying for podcast ads have increased once again, and for shows of all sizes. Their most recent study of the 2,515 podcasts tracked shows that aggregate or the average CPM is now $25.37, which is up from $22.50 this time last year. Doing the quick math shows that’s an increase of 12.7%. Nice And the news is even better for shows with the largest audiences. According to AdvertiseCast’s data, shows that see over 100K downloads are getting an average of $23.08, up from $20.09 a year ago. That’s a 14.6% increase year over year, and great news for the growing value of podcast advertising. CheckMyAds Makes Misinformation Less Profitable The nonprofit adtech industry watchdog CheckMyAds continues to gain traction on holding platforms accountable for monetizing disinformation content. Writing in MediaPost, Karlene Lucovitz reports that Google has decided to stop serving Google Ads on Fox News’ host and Cumulus Media radio and podcast host Dan Bongino’s own website. This comes just a week after YouTube permanently banned Bongino from the platform for, you guessed it, repeated violations of YouTube’s COVID misinformation policy. Quoting from the piece: It is not clear how much revenue Bongino will lose as a result of the Google Ads and YouTube bans. However, as Engadget noted, Claire Atkin, co-founder of the digital disinformation-fighting nonprofit Check My Ads, tweeted that Gateway Pundit lost $1.1 million in annual revenue after its Google AdSense account was revoked for spreading COVID and election misinformation. Quick side note: Clair Atkin is my guest on the next episode Sounds Profitable: Adtech Applied, if you are not already subscribed. What’s most interesting is Google, at least with their ad platform, doesn't have to make a decision on whether to censor content or not. Instead, they make the decision whether or not to fund it through their ad solutions. So sure, you can say anything you want on your own platform. But with this move, Google is saying pick someone else to make it profitable, a trend we hope to see echoed through all of media. Growing Podcasts Globally Every indicator shows podcasting has had a heck of a growth trajectory over the last few years. But even though we count our numbers now in the millions, it’s still dominated by English-speaking podcasts. But that may be changing. In Digiday, Sara Guaglione investigates how podcast publishers and platforms are working to grow non-English language audiences. Quoting from the piece: Of the 600,000-plus podcasts that launched in 2021 [that had declared] a language [in the RSS feed], a majority – 53% – tagged a non-English language, according to [Dave] Zohrob [of Chartable]. By contrast, in 2020 less than half of the 900,000 new podcasts debuted in 2020 were in non-English languages. Knowing that the majority of new podcasts launched last year are presenting information in a language other than English is a huge turning point for the global-ness of podcasting, which should be welcome news for any podcasting business looking to expand their global footprint. SMX’s AudioID The impending death of the third-party cookie and the degradation of mobile device IDs has been the backbeat of the advertising industry for the past two years. But until this week, with Facebook shares dropping over 20%, the impacts have been far more fearmongering than fact. Technology’s focus on privacy means a more transparent world, and at the forefront of data collection for advertising is the concept of unified ID’s, which relies heavily on consensually provided data from signed-in users, something we tend to assume doesn’t apply to the greater podcasting space, as Apple, Google, Spotify, and Amazon aren’t keen on sharing that data. But according to SiriusXM’s SXM Media’s latest press release, they’re actively testing their proposal for an industry-wide framework that would enable the podcast player space to provide that data. “We are entering a new era of identity – both in culture and in technology – that defines us not by who we are on paper or the cookies we leave behind, but by our interests and passions. AudioID is a consumer-first, privacy-conscious infrastructure that will deliver our audiences the best experiences and give marketers access to data-driven capabilities like never before,” said Chris Record, Senior Vice President and Head of Ad Product, Technology & Operations at SXM Media & AdsWizz. While the reach has yet to be determined, and public access to the framework has not yet been made available, this is incredibly encouraging growth in an area of podcasting we’ve previously considered stagnant. Spotify Stands Behind Rogan Even As Earnings Fall And finally, yes… some news on Spotify’s Joe Rogan “problem”. We know you’ve heard all about it, but we were waiting for Wednesday’s scheduled earnings call to bring it up. And we’re glad we did. According to Marketwatch’s Jeremy C. Owens: “Spotify Technology SA executives said Wednesday they expect fewer subscriber additions in the first quarter than Wall Street expected, sending shares spiraling lower, but they contended the forecast miss was not because of recent controversy. Spotify guided for 1 million fewer net subscriber additions in the first quarter of 2022 than analysts expected, and did not provide an annual forecast as they have in the past. Shares dove more than 18% in after-hours trading immediately following the release of the report Wednesday, though they rebounded to a loss of less than 10% after Spotify’s chief financial officer gave a bit of color on expectations for the year in a conference call.” But the big question we have in podcasting is how much, if any, of the miss in projections can be attributed to protestors who take exception to Rogan’s comments? When Spotify founder Daniel Ek was asked specifically is these misses were impacted by recent customer cancellations related to the Rogan controversy, Ek said “Um, no.” and that “the easy answer is we don’t reflect any churn from the recent Joe Rogan thing in general. What I would say is it’s too early to know what the impact may be. And usually when we’ve had controversies in the past, those are measured in months and not days.” But Owens goes on to note: “Spotify stock has suffered during the controversy, falling 18% so far this year, but that continued a previous downward trajectory. Shares have declined 44.4% in the past 12 months, as the S&P 500 index gained 18.8%” Watch this space as this continues to unfold. The Download is a production of Sounds Profitable! Today's episode was hosted by Bryan Barletta and Evo Terra. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify stands behind Rogan even as earnings fall. Let's get started. Neilsen spells doom for IAB In the world of TV, Nielsen measurement has been the defacto solution that deals are guaranteed against for decades. But now, according to Tim Peterson of Digiday, alternative measurement solutions are gaining traction in tandem with Nielsen metrics and for some publishers and campaigns, replacing them completely. Nielsen took its fair share of lumps last year, with the Media Ratings Council board voting to strip them of their accreditation for local and national TV viewership due to undercounting audiences during the pandemic. And with their newly announced plans for Nielson One, a cross-measurement product, there is a lot of comfort in using new measurement partners in parallel to compare to current Nielsen reporting, while publishers determine their path forward. Incumbent measurement solutions are incredibly hard to shake, and this change in the TV landscape doesn't mean that overnight, Nielsen won't be the primary solution or that they'll ever necessarily lose that top spot. But it does mean that any measurement solution that represents an industry can and should be challenged, to better represent the industry and all those participating in it. IAB measurement of podcasting may be the default today, but we should always keep an open mind to better opportunities. Podcast Ads See Big Gains—Again! Good news for the podcast advertising industry! According to AvertiseCast, the effective rates brands are paying for podcast ads have increased once again, and for shows of all sizes. Their most recent study of the 2,515 podcasts tracked shows that aggregate or the average CPM is now $25.37, which is up from $22.50 this time last year. Doing the quick math shows that's an increase of 12.7%. Nice And the news is even better for shows with the largest audiences. According to AdvertiseCast's data, shows that see over 100K downloads are getting an average of $23.08, up from $20.09 a year ago. That's a 14.6% increase year over year, and great news for the growing value of podcast advertising. CheckMyAds Makes Misinformation Less Profitable The nonprofit adtech industry watchdog CheckMyAds continues to gain traction on holding platforms accountable for monetizing disinformation content. Writing in MediaPost, Karlene Lucovitz reports that Google has decided to stop serving Google Ads on Fox News' host and Cumulus Media radio and podcast host Dan Bongino's own website. This comes just a week after YouTube permanently banned Bongino from the platform for, you guessed it, repeated violations of YouTube's COVID misinformation policy. Quoting from the piece: It is not clear how much revenue Bongino will lose as a result of the Google Ads and YouTube bans. However, as Engadget noted, Claire Atkin, co-founder of the digital disinformation-fighting nonprofit Check My Ads, tweeted that Gateway Pundit lost $1.1 million in annual revenue after its Google AdSense account was revoked for spreading COVID and election misinformation. Quick side note: Clair Atkin is my guest on the next episode Sounds Profitable: Adtech Applied, if you are not already subscribed. What's most interesting is Google, at least with their ad platform, doesn't have to make a decision on whether to censor content or not. Instead, they make the decision whether or not to fund it through their ad solutions. So sure, you can say anything you want on your own platform. But with this move, Google is saying pick someone else to make it profitable, a trend we hope to see echoed through all of media. Growing Podcasts Globally Every indicator shows podcasting has had a heck of a growth trajectory over the last few years. But even though we count our numbers now in the millions, it's still dominated by English-speaking podcasts. But that may be changing. In Digiday, Sara Guaglione investigates how podcast publishers and platforms are working to grow non-English language audiences. Quoting from the piece: Of the 600,000-plus podcasts that launched in 2021 [that had declared] a language [in the RSS feed], a majority – 53% – tagged a non-English language, according to [Dave] Zohrob [of Chartable]. By contrast, in 2020 less than half of the 900,000 new podcasts debuted in 2020 were in non-English languages. Knowing that the majority of new podcasts launched last year are presenting information in a language other than English is a huge turning point for the global-ness of podcasting, which should be welcome news for any podcasting business looking to expand their global footprint. SMX's AudioID The impending death of the third-party cookie and the degradation of mobile device IDs has been the backbeat of the advertising industry for the past two years. But until this week, with Facebook shares dropping over 20%, the impacts have been far more fearmongering than fact. Technology's focus on privacy means a more transparent world, and at the forefront of data collection for advertising is the concept of unified ID's, which relies heavily on consensually provided data from signed-in users, something we tend to assume doesn't apply to the greater podcasting space, as Apple, Google, Spotify, and Amazon aren't keen on sharing that data. But according to SiriusXM's SXM Media's latest press release, they're actively testing their proposal for an industry-wide framework that would enable the podcast player space to provide that data. “We are entering a new era of identity – both in culture and in technology – that defines us not by who we are on paper or the cookies we leave behind, but by our interests and passions. AudioID is a consumer-first, privacy-conscious infrastructure that will deliver our audiences the best experiences and give marketers access to data-driven capabilities like never before,” said Chris Record, Senior Vice President and Head of Ad Product, Technology & Operations at SXM Media & AdsWizz. While the reach has yet to be determined, and public access to the framework has not yet been made available, this is incredibly encouraging growth in an area of podcasting we've previously considered stagnant. Spotify Stands Behind Rogan Even As Earnings Fall And finally, yes… some news on Spotify's Joe Rogan “problem”. We know you've heard all about it, but we were waiting for Wednesday's scheduled earnings call to bring it up. And we're glad we did. According to Marketwatch's Jeremy C. Owens: “Spotify Technology SA executives said Wednesday they expect fewer subscriber additions in the first quarter than Wall Street expected, sending shares spiraling lower, but they contended the forecast miss was not because of recent controversy. Spotify guided for 1 million fewer net subscriber additions in the first quarter of 2022 than analysts expected, and did not provide an annual forecast as they have in the past. Shares dove more than 18% in after-hours trading immediately following the release of the report Wednesday, though they rebounded to a loss of less than 10% after Spotify's chief financial officer gave a bit of color on expectations for the year in a conference call.” But the big question we have in podcasting is how much, if any, of the miss in projections can be attributed to protestors who take exception to Rogan's comments? When Spotify founder Daniel Ek was asked specifically is these misses were impacted by recent customer cancellations related to the Rogan controversy, Ek said “Um, no.” and that “the easy answer is we don't reflect any churn from the recent Joe Rogan thing in general. What I would say is it's too early to know what the impact may be. And usually when we've had controversies in the past, those are measured in months and not days.” But Owens goes on to note: “Spotify stock has suffered during the controversy, falling 18% so far this year, but that continued a previous downward trajectory. Shares have declined 44.4% in the past 12 months, as the S&P 500 index gained 18.8%” Watch this space as this continues to unfold. The Download is a production of Sounds Profitable! Today's episode was hosted by Bryan Barletta and Evo Terra. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio. See omnystudio.com/listener for privacy information.

Earlier this year, Matt Rivitz announced he planned to step aside from Sleeping Giants, an activist campaign launched five years ago to address the flow of advertising revenues to sites that promote hate speech and disinformation. The ad tech ecosystem is exceptionally complex- and the incentives in place lend themselves to waste and fraud, and to large sums of money flowing to sites that promote questionable content often without the knowledge of the people spending that money. In 2016, Rivitz and Nandini Jammi, now the cofounder of Check My Ads and a recent guest on this podcast, started building a community of concerned citizens to notify the brands often unwittingly propping up sites that feature bigoted or dangerous content.  Scoring early wins- such as against Breitbart, which was starved of advertising by the Sleeping Giants campaign, losing thousands of programmatic advertisers- the effort ended up becoming a community of as many as a million concerned citizens with chapters all over the world, with chapters forming in France, Australia and Brazil to fight hate in their countries. Sleeping Giants played a role in a variety of campaigns, such as the DropFox campaign that urged media buyers not to buy advertisements on Fox News, and the recent Stop Hate For Profit boycott against Facebook, that saw hundreds of companies join a boycott of the social media site for its failure to address bigotry and violence on its platform. We caught up with Matt about his decision to step aside, what he's learned, what's changed in the advertising ecosystem, and what's necessary to achieve a lasting solution to the problems Sleeping Giants has addressed these last five years.

Justice Breyer announces his retirement and the right offers swift backlash to Biden's decision to nominate a Black woman to take his place. Brian interviews Congressman Ruben Gallego from Arizona, who's widely viewed as Kyrsten Sinema's primary challenger in 2024, about Sinema's decision to protect the filibuster over voting rights. And the co-founders of Check My Ads, Nandini Jammi and Claire Atkin, join to discuss Dan Bongino getting banned from YouTube and what other efforts are being taken to hold disinformation actors accountable across social media.Support Check My Ads: https://checkmyads.org/Donate to "Don't Be A Mitch" & help support the Wisconsin Democratic Party: https://secure.actblue.com/donate/dontbeamitchShop merch: https://briantylercohen.com/shopYouTube: https://www.youtube.com/user/briantylercohenTwitter: https://twitter.com/briantylercohenFacebook: https://www.facebook.com/briantylercohenInstagram: https://www.instagram.com/briantylercohenPatreon: https://www.patreon.com/briantylercohenNewsletter: https://www.briantylercohen.com/sign-upWritten by Brian Tyler CohenProduced by Sam GraberRecorded in Los Angeles, CASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As we've discussed on the show, online advertisements are the shifting, unstable sand on which the contemporary internet is built. And one of the many, many ways in which the online ad ecosystem is confusing and opaque involves how advertisers can find their ads popping up alongside content they'd rather not be associated with—and, all too often, not having any idea how that happened.This week on Arbiters of Truth, our series on the online information ecosystem, Evelyn Douek and Quinta Jurecic spoke to Nandini Jammi and Claire Atkin of the Check My Ads Institute. Their goal is to serve as a watchdog for the ad industry, and they've just started a campaign to let companies know—and call them out—when their ads are showing up next to content published by far-right figures like Steve Bannon who supported the Jan. 6 insurrection. So what is it about the ads industry that makes things so opaque, even for the companies paying to have their ads appear online? What techniques do Claire and Nandini use to trace ad distribution? And how do advertisers usually respond when Check My Ads alerts them that they're funding “brand unsafe” content? See acast.com/privacy for privacy and opt-out information.

As we've discussed on the show, online advertisements are the shifting, unstable sand on which the contemporary internet is built. And one of the many, many ways in which the online ad ecosystem is confusing and opaque involves how advertisers can find their ads popping up alongside content they'd rather not be associated with—and, all too often, not having any idea how that happened.This week on Arbiters of Truth, our series on the online information ecosystem, Evelyn Douek and Quinta Jurecic spoke to Nandini Jammi and Claire Atkin of the Check My Ads Institute. Their goal is to serve as a watchdog for the ad industry, and they've just started a campaign to let companies know—and call them out—when their ads are showing up next to content published by far-right figures like Steve Bannon who supported the Jan. 6 insurrection. So what is it about the ads industry that makes things so opaque, even for the companies paying to have their ads appear online? What techniques do Claire and Nandini use to trace ad distribution? And how do advertisers usually respond when Check My Ads alerts them that they're funding “brand unsafe” content?Support this show http://supporter.acast.com/lawfare. See acast.com/privacy for privacy and opt-out information.

Host Reed Galen is joined by Claire Atkin, Co-Founder of the Check My Ads Institute, an independent watchdog non-profit that's reshaping the digital ad-tech industry by cutting disinformation off from its lifeline…which is advertisements and money. They discuss the work being done at the institute, especially in regards to combatting disinformation, and also lay out CMA's top targets and how they are engaging them. To learn more about Claire Atkin and the Check My Ads Institute visit checkmyads.org.

Co-hosts Andy Levy and Molly Jong-Fast parse out whether Jim Jordan is telling the truth about his Jan. 6 knowledge, Jared Holt, a fellow at AtlanticCouncil's Digital Forensic Research Lab, explains two big tactics far-right kingpins like Steve Bannon are using to take over democracy and Nandini Jammi and Claire Atkin of Check My Ads join the pod to explain how to play a role in bankrupting people like Charlie Kirk, Dan Bongino and other notorious disinfo machines.If you haven't heard, every single week The New Abnormal does a special bonus episode for Beast Inside, the Daily Beast's membership program. where Sometimes we interview Senators like Cory Booker or the folks who explain our world in media like Jim Acosta or Soledad O'Brien. Sometimes we just have fun and talk to our favorite comedians and actors like Busy Phillips or Billy Eichner and sometimes its just discussing the fuckery. You can get all of our episodes in your favorite podcast app of choice by becoming a Beast Inside member where you'll support The Beast's fearless journalism. Plus! You'll also get full access to podcasts and articles. To become a member head to newabnormal.thedailybeast.com  See acast.com/privacy for privacy and opt-out information.

In the second of two episodes on extremism, media and tech one year after the insurrection at the United States Capitol on January 6, 2021, we're going to hear from two individuals who are working to deprive the racists and violent extremists who seek to radicalize Americans and attack our democracy.  The Check My Ads Institute is an independent watchdog organization that seeks to reform the digital ad tech industry from inside. At its website, checkymads.org, it says "we're holding the surveillance ad tech industry accountable for abuses against advertisers and consumers, and spearheading the development of a transparent, efficient and privacy-focused digital advertising marketplace." This week, Check My Ads launched a new campaign- Defund the Insurrectionists- that seeks to cut domestic extremists off from a key source of funding for their propaganda efforts. Check my ads wants to alert advertisers that are unwittingly funding the insurrectionists, and demand that ad tech companies that continue to send millions of dollars in ad revenues to extremist platforms, despite it being against their terms of service, cease their bad business practices. To learn more about the new campaign, I caught up with Nandini Jammi and Claire Atkin, the team behind Check My Ads.

Claire Atkin and Nandini Jammi are the Co-founders of Check My Ads Institute, but you may have heard of them before. Claire writes the popular newsletter Branded, which breaks major stories about the advertising industry's ties to disinformation and hate groups, and Nandini previously Co-founded Sleeping Giants, the social media campaign that led advertisers to flee from Breitbart. Needless to say, both are passionate about combatting disinformation and marketing issues. In this episode, Alan, Nandini, and Claire discuss the Check My Ads Institute, why it's so important, and the impact it has on marketers. Claire and Nandini are passionate about making marketers aware of the problem they face with ad fraud. It is in every one of our ecosystems, and marketers have to do the hard work to get out in front of it and stop supporting things like disinformation. Listen to learn much more about brand safety and how to become a member of their nonprofit. In this episode, you'll learn: Combating hate speech in ads Where disinformation stems from What is brand safety laundering Key Highlights: [01:38] Where Nandini and Claire got their start [03:00] Nandini and the Breitbart scandal  [09:30] Claire's crisis of inaction [12:05] Why Claire and Nandini started Check My Ads [14:04] The struggle with ad tech [16:08] Facebook and disinformation  [19:47] How Check My Ads combats disinformation  [23:09] Partnering with Check My Ads  [26:40] Where should marketers start?  [27:37] Brand safety laundering [30:45] Future plans for Check My Ads [33:02] The experiences that define Nandini and Claire [35:28] Advice to their younger selves  [37:03] The biggest threat and opportunity for marketers Resources Mentioned:  Check My Ads Institute Claire Atkin Nandini Jammi Sleeping Giants (Wikipedia) Breitbart was the trigger and resulting work drove 90% revenue loss (Washington Post) Check My Ads Institute - Checkmates Membership Program Branded Newsletter & Research News Deserts tracked at UNC Other conversations on related topics:  Episode 70 with Bob Hoffman on BadMen book and ad tech Episode 213 withDan Lowden at Human, formerly WhiteOps, on battling bot fraud Episode 73 on Ad Fraud with Augustine Fou Episode 177 on Ad Fraud Myths with Augustine Fou Episode 194 on Uber Ad Fraud case with Kevin Frisch Episode 201 on Ad Fraud with Jampp founder Diego Meller Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Nandini's Twitter: https://twitter.com/nandoodles    Claire's Twitter: https://twitter.com/catthekin   Check My Ads Twitter: https://twitter.com/CheckMyAdsHQ   Nandini's LinkedIn: https://www.linkedin.com/in/nandinijammi/   Claire's LinkedIn: https://www.linkedin.com/in/claire-atkin/  Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

We sat down with Check My Ads co-founders, Claire Atkin and Nandini Jammi, who noticed a huge increase in brands' digital advertisements appearing on websites that they didn't intend their marketing efforts to support. They were also alarmed with the role digital advertising played in spreading disinformation. Check My Ads is on a mission to expose where ads are really ending up usually without the marketer even knowing and how brands can regain control in the digital wild west, otherwise known as the ad industry.

Claire Atkin is the co-founder of Check My Ads, an organization dedicated to boosting awareness of online advertising’s financing of hate and misinformation and working to drive change against it. She joins SH!TPOST to talk about the work her organization is doing, Dan Bongino’s targeting of her co-founder Nandini Jammi, and what a better future in online advertising looks like.Learn more about Check My Ads: https://checkmyads.org/Read the latest ‘Branded’ newsletter: https://checkmyads.org/branded/dan-bongino-is-begging-to-be-cancelled/Follow Claire on Twitter: https://twitter.com/catthekin Like what you heard? Consider supporting this project with a subscription! You’ll get access to a newsletter that goes out between episodes! This is a public episode. Get access to private episodes at shtpost.substack.com/subscribe

By now, a lot of people are aware of and concerned about the lies, hatred, and rumors that are so rampant on social media. The social media companies are definitely responsible to a large degree for letting this happen. But they don't deserve all the blame. There's another sector of the internet economy that has been promoting and even paying the merchants of hatred and lies—the advertising technology business, better known as “Ad Tech.” What is ad tech? Basically it's the software and services behind the zillions of ads that are basically inescapable on the internet through a complicated system of exchanges and instantaneous bidding. These companies are known for their practice of tracking and spying on people's browsing habits, but they also are, in many cases, lying to the advertisers themselves about their ads—who watches them and where they appear. The long and short of it is that companies who advertise are often unaware that their advertising budgets are being used to subsidize bigoted and hateful content. How this all works is very complicated but the good news is that there is something that we can all do to help stop these shady practices. In this episode, we feature Nandini Jammi and Claire Atkin, the co-founders of Check My Ads, a new organization that's working on helping organizations and individuals put an end to online bigotry. The archived video stream of our conversation is below, a transcript of the edited audio follows. FULL TRANSCRIPT https://flux.community/matthew-sheffield/2021/11/disinformation-economy-isnt-invincible-meet-two-women-working-end-it GUEST INFO Nandini Jammi on Twitter: https://twitter.com/nandoodles Claire Atkin on Twitter: https://twitter.com/catthekin Check My Ads website: https://checkmyads.org/ ABOUT THE SHOW Theory of Change is hosted by Matthew Sheffield and is part of the Flux network, a new content community of podcasters and writers. Please visit us at flux.community to learn more and to tell us about what you're doing. We're constantly growing and learning from the great people we meet. Theory of Change website: https://flux.community/podcasts/theory-of-change Theory of Change on Twitter: https://twitter.com/TheoryChange Matthew Sheffield on Twitter: https://twitter.com/mattsheffield SUPPORT THE SHOW PayPal: https://www.paypal.com/paypalme/theorychange Patreon: https://www.patreon.com/discoverflux If you're not able to support financially, please help us by subscribing and/or leaving a nice review on your favorite podcast app. Doing this helps other people find Theory of Change and our great guests. Thanks for your help!

I had a wonderful conversation with Claire Atkin, co-founder of Check My Ads, which helps firms examine where their media funds are sent by their programmatic partners and software. Claire has an extremely pragmatic approach that makes the work of determining where a brand's ads are running, which can seem overwhelming, very simple. The hard part in many cases is for the firm to decide what is in and out of bounds for its customers, staff and brand. Links: Check my ads - https://www.checkmyads.org/ Claire on Twitter - https://twitter.com/catthekin Look at you. Desperate for a transcript. Okay you can read along on adampierno.com --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support

Some decisions seem really simple. When I get to a fast answer on something, I can get frustrated by questions which aim to bisect something that appears straightforward. But as we're all learning, there are very few simple answers built on something without defined principles. We can't consider every possible decision we will be asked to make, but by clearly defining the basics, unpredictable questions are easier to answer.If only it were that easy. I had a wonderful conversation with Claire Atkin, co-founder of Check My Ads, which helps firms examine where their media funds are sent by their programmatic partners and software. Claire has an extremely pragmatic approach that makes the work of determining where a brand's ads are running, which can seem overwhelming, very simple. The hard part in many cases is for the firm to decide what is in and out of bounds for its customers, staff and brand. Links: Check my ads - https://www.checkmyads.org/Claire on Twitter - https://twitter.com/catthekinLook at you. Desperate for a transcript. Okay you can read along on adampierno.com Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

Companies are spending a fucktonne of money in marketing, and more specifically in ads, mostly on the main platforms like Google and/or Facebook. However, these platforms act like a black box. You have little to no control over where do your ads end up appearing.Nandini Jammi, a marketer at heart, started tracking the origin of the ads served to her and by scratching the surface, she ended up uncovering that a lot of ads were being served in hate speech sites, far-right platforms and all sorts of dodgy sites.Nandini co-founded Sleeping Giants, an organisation devoted to brand responsibility through online activism. She's now running Check My Ads, an agency that ensures that your ads are not being served and thus funding the wrong sites.Actually, one of her findings in the industry was working with Uber, as their Head of Performance Marketing put it: "I ended up uncovering $90 million in advertising fraud because of your actions when I was running performance marketing at Uber." - Mind-boggling innit.We spoke with her and our friend Josh Feldberg about why adtech, as an industry, is broken, why technology has been the cause and can potentially be also the solution to this problem, what's the role of agencies in this, how to allocate marketing budgets and what tools are guilty of what amidst a very intense session of nerding out about advertisement and ethics in marketing and brand advertisement.If you want to learn more, you can also subscribe to Nandini's newsletter BRANDED on Substack.

What if you built a movement powerful enough to defund hate groups online, won one of the most prestigious awards in advertising, and then had your co-founder tell you to stop taking credit? If you’re Nandini Jammi, you’d get even louder.Nandini Jammi is a brand safety advocate and co-founder of Sleeping Giants, where her campaigns got major advertisers to stop funding sites like Breitbart. Now she’s co-founded a new company called Check My Ads, where she works with Fortune 500 companies to ensure that their ads aren’t showing up on extremist sites. She is also a writer, speaker, and activist full of practical advice for how to stand up for yourself in the workplace."I think that when you take a stand on something that is important, you will always have people who disagree with you. And that's fine. And you should let them disagree with you...if you're out there creating change and fighting for what you believe in, you're doing something right if people disagree with you. It can feel a kick in the gut sometimes when people that you respect don't agree with you. It's always important, I think, to understand their perspective, understand why you disagree with it, understand why they disagree with you, and use that to push your work forward."—Nandini Jammi, co-founder of Check My AdsWe talk about:How Nandini helped strip funding from some of America’s most powerful far-right news outletsWhat is a brand safety advocate?Why “being difficult” in the workplace is not necessarily a bad thingHow to find the courage to claim your achievements and stand up for yourself in an unsupportive work environment. And when it’s okay to leave.What makes a successful business partnershipPlus: A new segment called “You got this!” This season, Sara leaves each episode with a challenge to our listeners. This week’s is: “What is your boldest, most in-your-face thing that you honestly wish you could say out loud? What is one small risk that you could take this week to make that happen?” If you want to take that challenge on, head over to https://www.activevoicehq.com/podcast! Links:BrandedNandini’s websiteCheck My AdsActive Voice

Nandini Jammi, brand safety expert and digital advertising activist, visits the pod. In 2016, she co-founded Sleeping Giants, a social media campaign that alerts companies about how their ad placements might fund hate speech. Within one year, the campaign's efforts resulted in a 90 percent drop in Breitbart News' ad revenue. Since then, she has led campaigns that have convinced advertisers to flee outlets like The O'Reilly Factor and spearheaded efforts to de-platform problematic white nationalists. In June 2020, she launched Check My Ads to help brands understand and redirect their digital media spend. You might remember Nandini from our first issue, which highlighted a piece in which she reclaims the narrative around her co-founding of Sleeping Giants. In this episode, she shares her story in vivid color -- from the propagation of misinformation to advice for women at risk of being erased from entire movements they've built. In a world where The Social Dilemma is the new norm, this is an episode you can't miss. Nandini is a trailblazer, pioneering the path forward in ad-tech and for women everywhere.For more content, subscribe to our newsletter at trailblazers.substack.com. Follow us @southasiantrailblazers on Facebook, Instagram, and LinkedIn.

Nurses in Florida represented by National Nurses United raise their fists during a demonstration protesting unsafe conditions during the Covid-19 pandemic. Photo from NNU. On this show: 0:08 – Are states running low on Personal Protective Equipment (PPE) again, amid the surge in coronavirus cases? The union National Nurses United is leading calls for states to reimplement closure measures, and for the Trump administration to invoke the Defense Production Act to manufacture needed PPE for frontline healthcare workers risking their safety during the pandemic. We hear from NNU co-president Jean Ross (@NationalNurses). 0:21 – A group of tenants in a rent-controlled building on Genoa Street in Oakland are being evicted during the pandemic under the Ellis Act — and they say it's retaliation. Reporter Danielle Kaye (@danielledkaye) has the story. 0:34 – Rents in the Bay Area are dropping. How do tenants negotiate for lower rents as the market changes? We take listener calls with Eric Toscano of the Tenant Law Group, based in San Francisco. If you have a tenants' rights question you'd like us to follow up on, call our off-air voicemail box at 510-306-2371. 1:08 – California's moratorium on fracking permits quietly ended, and Newsom's government has been handing out permits to big oil. Environmental activists condemn the decision, and journalists have raised questions about the power of the oil and gas lobby in the Newsom administration. Hollin Kretzmann of the Center for Biological Diversity discusses the permits and advocates' efforts to force California to end fracking. 1:20 – The Oromo ethnic group in Ethiopia has been facing brutal repression after the latest wave of demonstrations over the killing of musician Haacaaluu Hundeessaa. Some U.S. Ethiopians have also been jailed in the recent protests in Addis Ababa, including residents of Washington State, prompting protests in Seattle. Temesgen Mengesha is the pastor at Grace Lutheran Church, an Oromo Lutheran congregation in El Cerrito. He talks with us about the history of repression of the Oromo people in Ethiopia, and the mounting daily death toll to violence. 1:34 – “Stop Hate for Profit” — that's the name of a major Facebook ad boycott led by the NAACP, Sleeping Giants, the Anti-Defamation League and Color of Change, charging that Facebook has failed to act to curb hate and anti-Black racism on its platform, resulting in violence. The civil rights groups are calling for major changes, and the company has so far failed to meet their demands. Advocates met with Facebook leadership yesterday. Our guest Nandini Jammi (@nandoodles) co-founded Sleeping Giants, a social media activism organization, as well as her brand safety consultancy, Check My Ads. The post Nurses call for immediate PPE production as states run low; How to negotiate for lower rent as prices drop; Newsom issues new fracking permits to Big Oil appeared first on KPFA.