POPULARITY
Today I am speaking to Christy Laurence who is the founder of Plann, a social media scheduler and suite with a real focus on social media strategy. Christy is a powerhouse and has self-funded Plann to over 3 million downloads in 220 countries with a team spread across the globe. In this episode we cover: The story of how Plann came to be Christy's perspective on planning in advanced rather than posting on the fly How she has used her personal brand to position herself as a leader in the space How Plann's features can help brands be more strategic with their socials Check out Plann here and use BLOSSOMXPLANN20 for 20% off your first monthly OR annual payment Follow Plann on Instagram @plannthat Follow Christy on Instagram @christyladylaurence Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.
Today I sat down with Christy Laurence, the CEO and founder of the marketing and productivity tool Plann. While you may be familiar with Plann as primarily an "instagram scheduler," she explains how the problem she aims to solve is actually much deeper than that. Originally seeing a need for an organized, visual first approach to social media, she launched Plann as a way to share the success she had found on a mass scale. By staying connected to what customers need, the challenges they face, and focusing first on how to provide them solutions to their challenges she continues to grow Plann into a leading productivity platform. Haven't tried Plann yet? Hitting Rock Middle Podcast listeners can now try it for 20% off using code BRIMM
This week we go Behind The Brand of Australian-grown tech startup Plann. Christy Laurence built Plann from the ground up, and has turned it into the best social media scheduling tool in the market. Christy takes us on the journey from coming up with the idea for Plann, swapping skills in order to build without funding, what it's really like in Silicone Valley and all the challenges she has faced along the way! Sign up to Plann: https://www.plannthat.com/ Follow Behind The Brand: @behindthebrand.podcast
In this episode I talk to female founder Christy Laurence about how grit and grace propelled her to where she is now. After 4 years her social media App PLANNTHAT was approved for partnership with Instagram for auto-post. PLANNTHAT is an app used to schedule social media content. Follow @plannthat on Instagram for more social media tips!
On this week’ episode, we are joined by Christy Laurence - the extraordinary founder of an Award-winning Global Social Media Suite, Plann, which helps millions of global brands find success online. Christy got her start in the Marketing & Advertising world, but after an unfortunate illness left her unable to continue working, she turned to posting and selling her illustrations on Instagram for income. That’s when her entrepreneurial lightbulb lit up, and the idea of Plann was born. In this episode, we talk about how Christy creatively navigated being in the tech space with no previous background, and how she started Plann from the ground up with barely any outside support. And if you’re interested in trying out Plann yourself, you can use the promo code "PEXELSxPLANN20" to help you get started. Follow Plann: https://www.instagram.com/plannthat/ Follow Christy: https://www.instagram.com/christyladylaurence/ Follow Pexels: https://www.instagram.com/pexels/
Success Unscrambled | Blog Traffic Tips | Business Success Stories
Okay, you have done your research on IG schedulers but a Planoly vs Plann comparison can really help you make a decision. Instagram is a beast of a platform with so many ways to display a brand to potential clients. Publishing regularly on IG Stories is one of the secrets to getting in front of your ideal audience 24 hours a day. Daily users of the platform spend 80% of their time binge-watching IG Stories. Before giving up or ignoring the platform altogether let me know if you can relate to any of this. Pushing out content 5 days a week can potentially be exhausting. No matter how many resources are available you still seem to suffer with a feeling of indecision. It would really help you if publishing content by themes was easily available. If only there was a way to effectively plan your IG content in such a way that would match your content pillars. In this post, you will learn the similarities and differences between Planoly vs Plann as well as why you should use one compared to the other. Why Use IG Stories for Business Before looking at Planoly and Plann it is important to bear a few important facts about IG Stories. The number one reason why Instagram continues to be a difficult platform for entrepreneurs and small business owners may surprise you. Engagement is the one thing needed for your content to reach the explore page. However, engagement takes a lot of time because it is a manual process that needs to be done daily. Did you know that over 500 million people use IG Stories every day according to statistics from Hootsuite? What's even more surprising is that 81% of people use IG to research products and services. The fact that over 130 million people tap on shopping posts every month is nothing short of jaw dropping. After seeing a product or service 50% of people visit a website to make a purchase. Are you tapping into these 500 million potential users to get your slice of the IG Stories pie? Why Publishing to Stories is a Struggle You are probably thinking in your head that there's no way you are going to be able to keep up with publishing to IG Stories. Simply because the effort involved in planning, creating and publishing to IG Stories is a real struggle. In fact, did you know that branded Stories have an 86% completion rate compared to other types? So, if there is a way to plan, create and publish IG Stories easier would you be interested. When it comes to planning and creating IG Stories I will leave that aspect to the upcoming Planoly vs Plann comparison. However, if you want an easier way to publish your Stories consistently then I have great news for you. I wrote a comprehensive resource outlining 5 applications that you can use to publish stories to IG automatically. Yes, auto-publishing to Instagram Stories is now possible so take a look at how you can do it. Let's now look at the easier way to plan and create IG Stories by looking at these two IG schedulers. A Comprehensive Plann vs Planoly Comparison Depending on where you are in your journey of using IG schedulers it is possible that you may have used other tools. I've personally looked at Later, Planoly, Agorapulse, Inssist, Combin, Storrito, Sked Social, SocialBu, Creator Studio and Preview. You can check out my Later vs Planoly review here as well as the Planoly vs Preview post for comprehensive side by side comparisons. As you can see I am not new to the IG scheduler scene so the feedback I am giving you here is based on actual usage. I am a total geek when it comes to exploring and using tools to make life easier for small business owners. Let's spend some time looking at Plann and Planoly individually then I'll do a side by side comparison to help you decide. Plann In a very similar fashion to many of the IG schedulers, Plann was created from someone's story of pain. Christy Laurence was recovering from a freak brain ...
Christy Laurence is the CEO and Founder of Plann, an Instagram scheduling app she dreamed up while so sick, she spent her days lying on her living room floor. In this episode, Christy joins Lady Startup founder, Mia Freedman, to chat about the challenges of being a female tech founder in a male-dominated industry and how she set her product up for viral success from day one. This episode was brought to you by the MYOB & Smiling Mind Small Business Program. Partnering to make mental health everyone’s business. Learn more about the Plann app HERE or download via the App Store. CREDITS: Host: Mia Freedman, co-founder of Mamamia and founder of Lady Startup. You can find Mia on Instagram HERE and get her free weekly newsletter HERE. Guest: Christy Laurence, Founder and CEO, Plann Producers: Leah Porges and Samantha McDonald JOIN THE LADY STARTUP COMMUNITY: Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au
Instagram requires a very different strategy compared to other social networks in order to be successful. I had the pleasure of interviewing Christy Laurence, CEO and Founder of the leading Instagram scheduling app Plann, to discuss all things Instagram and how you can best create and implement an Instagram strategy to grow your brand. Some of the things we discussed include:- Instagram content strategy- the importance of the grid- hashtags- posting frequency- the value of Instagram analytics- and more!Additional links:The Age of Influence - my new bookMaximize Your Social Influence community on FacebookPlannEmail address for book reviews: neal at nealschaffer dot com
Today I'm talking with Christy Laurence, the CEO and founder of Plann, an app that Wit & Delight uses to manage our Instagram accounts every single day. I spend a ton of time on Instagram, and this app has made my life so much easier. It's allowed me time to do more of what matters to me most on Instagram, which is connecting with people.Plann was founded in 2016 and it's a business that grew out of a traumatic personal experience. Christy bootstrapped the business to seven figures in only twelve months. Used by over 1.5M+ brands in over 160+ countries, Plann has ranked in the top 800 grossing apps in the world, has a website visited by millions, and has a loyal customer base.Christy's story is one of perseverance and focus. Today she's sharing how she built her business from the ground up, how she incorporated self-care into her life after an intense health scare, and tips for how to optimize your content on Instagram.You can find Christy on Twitter at @ChristyLaurenc3 and on Instagram at @christyladylaurence. PLANN can be found at www.plannthat.com.
In this episode you’ll learn: • The strategy behind successful Instagram marketing and Instagram “hot spots” • How developing your voice will develop your brand • The difference between paid and organic advertising on Instagram and Christy’s take on what the future might hold • How and why you should utilize white space in your feed • The difference between business versus personal Instagram accounts • Why Christy has over 40 tests running at a time! LINKS: https://www.plannthat.com/ https://au.linkedin.com/in/christy-laurence
Christy Laurence by Good Morning LaLa Land
Christy Laurence is the founder and CEO of Plann, a multi-award winning social media strategy app which aims to supercharge your Instagram account by offering a suite of scheduling, analytics and tools. It helps business owners and bloggers measure the results of their post. Christy was working in advertising, when her world changed after experiencing a serious health scare which led her to resign from the full-time job she loved. Making it through her illness prompted Christy to tap into her creative side and eventually to the idea for Plann. When she set to launch the app, Christy didn’t let the fact she’d never worked in tech and had no budget stand in her way. Plann has now been downloaded by more than one million people in more than 150 countries.
Vogue Australia’s digital editorial director, Julia Frank, chats to Christy Laurence, founder and CEO of Plann, on what it takes to build a global start-up and app with over 1 million downloads in more than 160 countries. See acast.com/privacy for privacy and opt-out information.
App Masters - App Marketing & App Store Optimization with Steve P. Young
Today, I'm going to introduce a cool branding hack which I learned from one of our podcast guests, Christy Laurence of Plann. You can use tactic within your app to make it go viral. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=apyIvADb8eU
Christy Laurence is the Multi-Award winning founder of Plann, an Instagram Management Suite. With a lengthy background in Advertising, Christy used creativity to battle through her recovery of freak brain trauma, eventually leaving her day-job to design a tool to help others make a living doing what they love. PLANN helps 1,000,000+ businesses, personalities, and marketing teams in over 160 countries build influence and make sales on the world’s fastest-growing social media platform, Instagram. In this episode, we talk about what it takes to launch an app, grow a company, and find work-life balance through it all.
Christy Laurence is the Multi-Award winning founder of Plann, an Instagram Management Suite. With a lengthy background in Advertising, Christy used creativity to battle through her recovery of freak brain trauma, eventually leaving her day-job to design a tool to help others make a living doing what they love. PLANN helps 1,000,000+ businesses, personalities, and marketing teams in over 160 countries build influence and make sales on the world’s fastest growing social media platform, Instagram. In this episode, we talk about what it takes to launch an app, grow a company, and find work-life balance through it all.
App Masters - App Marketing & App Store Optimization with Steve P. Young
Upcoming up we have a doozy for you. Today's guest is Christy Laurence who made $10,000 in sales in the first week of her app launch and you have to listen to the pre-launch marketing that she was doing. You will also discover how she brands her app to get more downloads, the clever way she used Instagram influencers and how she leverages Facebook groups. Christy Laurence is the Founder at plann
Our next guest may not be a household name just yet, but let us tell you, after you hear this episode we don't think you'll forget her anytime soon. She's gritty, hilarious and has one of the most inquisitive minds. Christy Laurence is the brains behind PLANN - a social media management tool that is widely used by creatives, influencers and big organisations. Her business building journey is a unique one - struck by a debilitating illness that left her unable to move independently for two years, she somehow managed to not only make a full recovery, but in the process conceived of PLANN and persuaded someone to build the app for free. Three years on, Christy has achieved over 1 million downloads across 150 countries, employs 35 people in 9 countries, and now splits her time between Sydney and Silicon Valley. She's a real pocket rocket - we hope you enjoy it!
“If you’re too scared to share your idea, then you’re never going to get ahead; and if you do have a good idea, you just have to accept that it will be stolen” Plann is an award-winning Instagram planning, scheduling, analytics application, and Christy Laurence just happens to be the founder. It all started with the idea of creating a tool that can help people to best utilize the marketing strengths of Instagram. With the help of a common flu that escalated to destroying Christy’s Vestibular function, she was able to find time to slowly sketch out the app. Through sheer determination and passion, Christy gave up her corporate salary in exchange for tech and knowledge to launch her idea to the world. Christy details her experiences from the creation of the app, how much it costs for her to have the tech created and how she started to monetize her creation. She also talks about how Instagram is really a marketing tool, how Plann can help you in your business and how important it is to ask for help. Check out my website: https://thekimsutton.com/ Shownotes: https://thekimsutton.com/pp556 Follow Kim on: Facebook: https://www.facebook.com/kimsuttonofficial/ LinkedIn: https://www.linkedin.com/in/kimberlyannesutton/ Twitter: https://twitter.com/thekimsutton Episode Highlights: 02:34 It started with post and delete 06:18 Sending idea out into the world 14:50 Apple vs. Android 24:50 Usual mistakes done on Instagram 33:35 Engaging conversations 41:08 Challenges Christy has faced
Instagram is my favorite tool to connect and engage with people, it’s my first handshake with thousands of potential new customers, and it allows me to share my story and leave my legacy one square at a time. Instagram is one of the MOST covered topics on Goal Digger and the top 10 list of our episodes is always dominated by the IG shows. This episode of Goal Digger is like the Holy Grail of Instagram. A compilation of all the BEST Instagram advice ever shared on Goal Digger. My top tips and tricks, plus expert advice from guests like Kathleen Barnes of Carrie Bradshaw Lied, Puno of PeopleMap, and Jenni Radosevich of iSpy DIY, all in one place. Instagram is always changing, so I’ve even got some NEW tips from Christy Laurence, creator of the Instagram scheduling tool PLANN that we use on Team Jenna Kutcher. From growing engagement to the secret behind my most liked posts and a cautionary word about Instagram pods… This episode has it all. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/bestofinstagram/
Instead of "doing it for the 'gram" without any kind of plan, Plann CEO Christy Laurence wants to make sure you have the ability to tell a story and be strategic when you're posting about your business or brand on one of social media's most dominant platforms. On this episode of the Support is Sexy podcast, the New Zealand native, who now calls Australia home, talks to us from about how she created a fast-growing tech company (nearly accidentally), why she decided to remain a bootstrapped company and the three common Instagram mistakes you probably make (and how to avoid them)!
On this episode of Becoming Fearless, meet Christy Laurence, the founder of Plann, an Instagram scheduling, analytics, and strategy tool helping businesses create leads to make money online. Christy spent ten years in corporate advertising, and over time she started to feel disconnected from the actual creativity of her role. At home, she would illustrate and draw, and one day she started putting her work on Instagram – and eventually started getting paid. Join Christy and Annie as they talk being resourceful, continuously teaching, fitting you into your life, enforcing your boundaries, and forming relationships.
In this episode you’ll learn: • The strategy behind successful Instagram marketing and Instagram “hot spots” • How developing your voice will develop your brand • The difference between paid and organic advertising on Instagram and Christy’s take on what the future might hold • How and why you should utilize white space in your feed • The difference between business versus personal Instagram accounts • Why Christy has over 40 tests running at a time! LINKS: https://www.plannthat.com/ https://au.linkedin.com/in/christy-laurence
In this episode of The Bombshell Business Podcast, host Amber Hurdle interviews Christy Laurence, CEO & Founder of Plann, about Christy’s journey, accomplishing big dreams, and leveraging Instagram to build brand influence. Together, they discuss: *How Christy overcame a traumatic brain energy and created a super successful 7-figure business *The best hashtags to use for maximum exposure *How even a service-based business can promote their brand on Instagram *How to use Plann to make money and build influence *When to use stock images and how to use them *How often to post an Instagram story *The difference between automating your content and scheduling it *How to keep a remote team connected Are you ready to up your Instagram game and take your business to the next level? Hit play and plan to take some notes--Christy has TONS of awesome insights to share! Links and Mentioned Resources The Official Plann website and where to download the app and get Christy as your personal Instagram coach How to get on the Plann waitlist for its desktop version coming soon Follow Christy’s personal Instagram account Sneak Instagram Tips Instagram is the best social media platform with highest engagement of any social media platform. If you use hashtags with over one million posts, it is much less likely you’ll be discovered. To get noticed, use more niche hashtags. Aim for hashtags with 100,000 to 300,00 mentions to get noticed longer. The sweet spot is between 250,000 and 750,000 - the higher the mentions, the greater your engagement rate needs to be to be seen. Now tune in to hear more of Christy’s social media strategies! Christy Laurence, CEO & Founder of Plann Christy Laurence has been featured in multiple publications about Plann, Instagram, Creative Strategy, Marketing, Entrepreneurship and App building. With a lengthy background in Advertising, Christy used creativity to battle through recovery of freak brain trauma, eventually leaving her day-job to design a tool to help others make a living doing what they love.She is a regular Guest Blogger and Keynote Speaker on a multitude of topics and is extremely generous with her knowledge. She’s more than happy to join you on your podcast, blog, editorial piece or event – just ask! Get Social: Facebook | Instagram | Pinterest Want More of the Good Stuff? *Download the app: The Bombshell Business App in the App Store or Google Play *Subscribe to the podcast: The Bombshell Business Podcast on iTunes, Google Play, Stitcher, iHeart Radio, or ask Alexa to “play Bombshell Business Podcast with Amber Hurdle” *Read the book:The Bombshell Business Woman: How to Become a Bold, Brave, Female Entrepreneuron Amazon, Books-a-Million, Barnes & Noble& other retailers
When Christy Laurence started designing her mobile app, she knew nothing about building tech products or launching startups. In fact, she didn't even know that fundraising an option. Driven by her optimistic nature and love of learning, she traded web agencies for development time in exchange for her marketing skills to get an app built from scratch, and went on to make impactful connections with dozens of influencers who helped her spread the word. Plann generated over $10,000 in sales in its first week, and today is at an impressive 650,000 downloads with growth showing no signs of stopping.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/071-christy-laurence-of-plann
In this episode I am joined by Christy from Plann to talk to us about the top 10 Instagram hacks to grow your business such as using hashtags, posting stories, great photography, and a lot more. We also discuss the fast growth of Instagram, why Christy chose to hone in on Instagram among all the social platforms, what Plann does and how it works, jumping into Instagram TV, future plans for Plann, and Christy's mentors in business.Important Links Mentioned in the ShowPlannPlann InstagramPlann FacebookPlann PinterestAngela Henderson WebsiteAngela Henderson Active Business Facebook GroupAngela Henderson Facebook Business PageAngela Henderson Instagram
Four-time award-winning tech founder of PLANN. an app she designed, created and bootstrapped after leaving her corporate marketing career. Christy was awarded ‘Australasia's Startup Founder of the Year.' She went from $0 to 7-figure business and a $4M acquisition offer (which she turned down) in just 12 months. PLANN: Downloaded 500K+ times in 120+ countries, PLANN ranks in the top 1,200 top grossing apps in the world! It's a mobile app that teaches businesses, influencers and creatives the secret sauce on how to make money on Instagram. PLANN is a complete Instagram management tool for content creation, a strategy assistant, media scheduling, and analytics tool that encourages a profitable visual storytelling technique that is unique to Instagram.
Today I'm talking to Christy Laurence, founder of Plann the very awesome Instagram tool. After getting ill and throwing in her job, she started the process of building a $100,000 instagram scheduling app that now has over 500,000 active users!! Amazing if you ask me!
Christy Laurence is the CEO of Plann. She and I chatted about bootstrapping a high-growth startup, building a software business as a non-technical founder, and marketing tactics for organically building a global brand.
We are super excited to bring you our friend, Christy Laurence, who is the founder of Plann, a visual planner and scheduler app for Instagram. Plann is designed to help you create a follow-worthy feed in advance as a great strategy for Instagram growth. A bunch of you probably already use this app and know and love it, so we are really excited today for her to share some of the ins and outs of her business. Inside this episode, we are talking about what it is like to build an app, what did it cost, what are the startup expectations of working with a developer, and what kind of person it takes to actually do it. Christy also shares what you need to know before hiring someone, and where you should be putting your app — iOS, android, or both? We dive into how to get traction, how to create a marketing strategy and the whole nine yards. Plus, we even get a little behind-the-scenes story of why Christy started Plann in the first place. You’re going to learn a lot inside this episode, so get excited to dive right in. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.
Christy provides tested strategies for using Instagram for business and shares her experience building an app. She has an amazing story and is sure to make you laugh. Christy Laurence is the creative powerhouse behind Plann, an Instagram scheduling app that visually designs your feed in advance. She's recently given up her professional career in Advertising in Sydney to focus on what she is most passionate about - growing Plann to empower small businesses online. With no previous experience in building an app (but an unhealthy obsession with wanting to create her own product), Christy merged her love of design, creativity and tech, coming up with the idea for Plann during an illness and has thrown everything at it.