eCommerce Brand Builders

In today's episode, we will be talking about how to build trust on social media. One of the biggest things you need from your audience and customers as an eCommerce brand is trust. Without trust, people won't want to buy from you. There are so many different brands competing for your customer's attention on social media, so without trusting you and your brand and your products, you won't cut through the noise and actually convert your audience. In this episode, we will cover how to build trust by: Getting customers to share your brand Increasing your engagement Posting photos of other people with your product Creating a personal brand Reviews Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.

Emily from The eCommerce Dropout joins us on the podcast today! Emily brings her knowledge of how to start and scale an eCommerce business online after building, operating, and profitably selling multiple successful eCommerce businesses by the age of 24. Emily now spends her time coaching women throughout all stages of the e-commerce journey, from launching a brand from scratch to scaling the business to $10K+ months. In this episode we will cover: How she got started in the eCommerce world at a young age An insight into her repeatable eCommerce formula Tips for identifying a winning product Mistakes you should avoid making when starting an eCommerce business Launch strategy tips Recommendations on how to scale The eCommerce programs Emily offers Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. Connect with Emily on her platforms: Website: https://theecommercedropout.com/ Instagram: https://www.instagram.com/theecommercedropout/

Anna Van Dijk from Lunchbox Mini joins us on the podcast today to speak about her experience buying and growing a business. A mum of 2 and a business owner, Anna turned her passion for cooking, baking, and experimenting in the kitchen into a business she could run at home around her family. Lunchbox Mini now has a combined social media following of 100,000+, over 12,000 lunchbox packing mums in a Facebook community, and has launched her own brand and product range called Krumbsco. In this episode we will cover: Anna's journey and how she has turned the business into what it is today When Anna started outsourcing certain tasks and how it helped with business growth How she created her Facebook community and keeps it growing How she has grown a large and engaged Instagram audience over the years Whether being a personal brand and face of her business was a conscious decision How building a personal brand has helped her business The marketing tool or platform that has provided the most business growth Whether she has invested in paid ads and what this looks like for her business Anna's own brand and product range Krumbsco Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. Connect with Anna on her platforms: Website: www.lunchboxmini.com Facebook: @lunchboxminiofficial Instagram: @lunchbox_mini

Following on from a previous episode where I broke down the difference between Facebook, Google, Pinterest, and TikTok; today I will be providing an introduction into TikTok Ads and the key items you need to know when testing out this platform for your e-commerce business. In this episode we will cover: What TikTok Ads are all about and how they are set up Recommendations based on my own learnings and testing with clients The type of objectives and minimum budget to expect The type of audience targeting you can use with TikTok Ads Why I recommend Spark Ads Using your existing TikTok content to create ads Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.

Paul Waddy is an E-Commerce Expert and Strategic Advisor who has worked with some of Australia's most successful online retailers like Showpo, OZ Hair & beauty, Muscle Republic, and many more. On today's episode Paul and I discuss his expertise in helping e-commerce businesses scale profitability. In today's episode we will cover: Paul's journey into the e-commerce space Quick tips for businesses who might be struggling with their profit margin and how to increase their profit margin What Paul saw happen with those businesses who did suddenly skyrocket during COVID and how are they going now that we're back to normality What are the biggest or most common mistakes e-commerce brands are making Why Paul thinks Shopify is the best platform for e-commerce businesses Paul's predictions for e-commerce in 2023 and what he thinks people should be focusing on Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. Connect with Paul Waddy on his platforms: Website: https://www.learnecommerce.com.au/ Instagram: https://www.instagram.com/paulwaddyecommerce/ Linkedin: https://www.linkedin.com/in/paul-waddy-9063b622/

On today's episode, we are joined by Jessie Healy, who, after years of running multi-million-pound digital marketing campaigns for companies like Etsy, Future Publishing, and Trinity Mirror, created her own ‘anti-agency' called Webtopia. Today we break down the importance of email marketing and the ‘must-have' email marketing flows you should set up for your e-commerce business. In this episode we will cover: How Jessie started out in digital marketing and what led her to start her own agency The email marketing essentials Email marketing flows you need to ensure you make the most of potential customers Why Jessie recommends Klayvio for an email marketing platform The main mistakes Jessie sees in email marketing The best ways to use paid ads to grow your email list Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. Connect with Jessie Healy on her platforms: Website: https://www.jessiehealy.com/ LinkedIn: https://www.linkedin.com/in/ecommercecoach/ Email: hello@webtopia.co

Doone Roisin, Founder and Host (and Hype Girl) of the internationally acclaimed Female Startup Club podcast, joins me on today's episode! Doone has inspired thousands of small business owners and entrepreneurs from around the world through her relatable girlfriend-to-girlfriend-style chats with inspirational founders, who happen to be women. And as a Digital Marketing Expert, Doone has worked for global brands such as Snapchat, IMG, and The Iconic – Australia's largest online retailer. In today's episode we will cover: What the Female Startup Club is and how it was founded How Doone used perseverance and grit to get her TikTok strategy Lessons learned from female eCommerce startups Tips on how to overcome being shy in front of the camera Advice for eCommerce businesses owners who are feeling stuck Discuss Doone's community for female e-Commerce founders called Majic (magic with a j). Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. Connect with Doone Roisin on her platforms: Connect: https://femalestartupclub.norby.live/ Majic waitlist: https://www.femalestartupclub.com/waitlist Instagrams: @femalestartupclub @dooneroisin

With so many different ad platforms out there such as Pinterest, Facebook, TikTok, and Google; it can be hard to work out which platform is best suited for your business. On today's podcast, I touch base on which ad platforms you should be using or trialing for your business. In this episode we will cover: We will cover Pinterest, TikTok, Facebook, and Google What platforms should you be using or trying for your business What are the differences between the paid ad platforms How these platforms impact your marketing funnel Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.

Today I am honored to have Kirsty Whybrow, the owner of Kirsty & Co on the podcast. Kirsty is a Virtual Assistant who helps businesses remove the overwhelming parts of their day and supports passionate eCommerce brands, to release the mental load and realise their full potential! In this episode we will cover: Why Kirsty became a Virtual Assistant and how it all happened What is a Virtual Assistant and what can they help with The difference between a Virtual Assistant vs an intern or junior Discuss the day-to-day tasks Kirsty assists with for larger businesses What stage of an E-Commerce business you should look to outsource to a Virtual Assistant How a Virtual Assistant can help an E-Commerce business grow and scale their business How to find a Virtual Assistant to suit your needs Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. Connect with Kirsty Whybrow on her platforms: Website: https://kirstyandco.com/ Instagram: kirsty_andco

Over the years of working with $1 million worth of ad spend, I've been able to uncover key learnings which allow me to optimise my client's results to the best ability. Join me on my deep dive as I break down each key learning and provide tips along the way. In this episode we cover: Why strategy is everything The importance of having several ad creatives Scaling ad-spend slowly is recommended Why you shouldn't change ads for the sake of it Facebook support isn't as supportive as you think The importance of having a multi-platform ad strategy Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.

A Commercial Product Photographer, Course Creator, and YouTuber, Amanda Campeanu from Timber Media House joins us on the podcast this week to talk about her journey into becoming a photographer. Amanda and I break down why e-commerce businesses need a balance between UGC and professional photo/video content and more! In this episode we cover: Why you need great photo and video content for your e-commerce business How professional photography fits in with organic and UGC How Amanda teaches people how to create their own professional photos The different types of photo content that e-commerce businesses need Discuss strategy on how to use your professional photos and create a visual content strategy Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. Connect with Amanda Campeanu on her platforms: Website: https://timbremediahouse.com/ Courses: https://courses.amandacampeanu.com/ YouTube: https://www.youtube.com/amandacampeanu Instagram: https://www.instagram.com/amandacampeanu/

User-generated content has been a large topic of conversion for the last year and is a topic that isn't leaving the digital marketing landscape anytime soon. Also known as UGC, it is unpolished content created by your customers rather than you, your team, or a professional photographer/videographer. A study I came across said that 90% of consumers say that UGC holds more influence over their buying decision than promotional emails and even search engines - that's huge and definitely worth considering with your e-commerce content! The episode User-Generated Content (UGC) 101 is a great introduction for anyone that is starting to explore UGC and wants to know how to adapt it to their online marketing strategy. In this episode we cover: What is UGC How do you get UGC and adapt this to your marketing funnel How can you use UGC across all platforms What are the best types of UGC Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.

Arielle Thomas is an award-winning Video Director for some of the biggest brands in the country, including Vogue, Mecca, Ford, Adidas, Kmart, and many more. Starting her career as an actor and studying acting in New York, Arielle now runs her own production company called Cinema Thom. In this podcast episode, Arielle goes into detail on her career history and how she has pivoted her way to her career success in 2023. In this episode we will cover: Arielle's career progression and growth How eCommerce brands can use video to advance their online presence What the benefits are of using and creating video content Where to start when it comes to video strategy as a small business Top tips when it comes to DIY-ing your video content How eCommerce brands can come up with more engaging video content TikTok trends and content ideas for eCommerce brands Arielle's podcast called ‘Process' Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. Connect with Arielle Thomas on her platforms: Podcast Link: @processthepodcast Website: cinemathom.com Email: arielle@cinemathom.com Instagram: @arielle.thomas @cinema_thom - Insta @processthepodcast Answer the Public - https://answerthepublic.com/

A new year is a great time to set some goals and start fresh. Hopefully, you have had some time away and have a new energy to start the new year with. Bring this new energy into your social content and start mixing things up! Social media changes all the time, and 2023 will be an interesting year in the social media/e-commerce space. It is more important than ever to stand out and be unique. In this episode “New Year, New You” I will go through some key trends we should expect in 2023 for the social and e-commerce space. In this episode we cover: My personal life update 2023 social and e-commerce trends to expect How I am growing my brand presence online with the 2023 social and e-commerce trends The importance of diversifying your marketing on different social media platforms Planning your year out and thinking about your goals Introduction to my course, eCommerce Brand Builders Join eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.

Sarah Forrai, the Founder and Creator of Contour Cube the world's first ice facial tool. Contour Cube harnesses the power of cryotherapy in the palm of your hand and in the comfort of your home mess and fuss-free. Loved by Kendall Jenner for her morning ice facials, this skincare hack adds mere seconds to your skincare routine and is the answer to lifting your skin and de-puffing eye-bags. In this episode we cover: How TikTok success has translated into sales Sarah's experience with paid advertising, what platforms she runs paid ads on and other marketing strategies The impact Kendall Jenner posting about Contour Cube had on the business Her experience moving from selling solely online to wholesaling Check out Contour Cube here: Follow Contour Cube on Instagram @contourcube Follow Contour Cube on TikTok @contourcube Follow Contour Cube on Facebook @contourcube Join eCommerce Brand Builders course here Thank you for listening! If you enjoyed this episode, we'd love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_ Don't forget to 'subscribe' on Apple Podcasts or 'follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Contact Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial

Welcome to the last solo episode for 2022! We have one more interview episode next week then we are taking a break for the rest of the year. This episode is a reflection of what I've learnt this year in business which can hopefully help you as well, no matter what type of business you have. Sign up to the eCommerce Brand Builders course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ TikTok: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Brand Builders Course here.

Today's guest has been on my wish list for the podcast before I even started it and that is the wonderful Clare from Bon Maxie. She is the designer and CEO of the accessories label which has grown into a multi-million-dollar brand with really unique products. She is an amazing marketer with a marketing background and has created an incredible community with her product-based business. In this episode we cover: How Bon Maxie pivoted to be what it is today Whether she always intended to integrate herself into her social media If she has faced any challenges being the face of the brand Ways that paid advertising has helped the growth of the business Check out Bon Maxie here Follow Bon Maxie on Instagram @bonmaxie Follow Bon Maxie on TikTok @bonmaxie Follow Bon Maxie on Facebook @bonmaxie Join eCommerce Brand Builders the course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.

Today I wanted to discuss marketing funnels across both your organic and paid social media. There are so many different social media platforms now and it's hard to know where each one fits and what kind of campaigns to run across each of them. In this episode I cover: What a marketing funnel is The breakdown of the funnel How you can utilise the funnel across your organic socials Ways you can apply the funnel to your paid campaigns Sign up to the eCommerce Brand Builders course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ TikTok: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

Today I have an exciting guest, Clare Mitchell from ECO. Modern Essentials a wellness brand specialising in 100% pure essential oils and blends to support health and wellbeing. Clare founded ECO back in 2009 on the Gold Coast and has since launched the brand into 16 countries including United States, U.K, Denmark, Canada and Sweden. In this episode we cover: How the increased popularity of the essential oil industry has affected the brand Ways that ECO have used social media to create an audience Why they decided to create an app Clare's advice for other eCommerce brands wanting to grow their business to the same levels of ECO Check out ECO. Modern Essentials here Follow ECO. Modern Essentials on Instagram @ECOmodernessentials Join eCommerce Brand Builders the course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.

Captions are super important on social media so today I'm talking how some easy fixes you can make to your captions to improve your conversions through social media. After all, it's important to stop someone's scroll and grab their attention. In this episode I cover: Why a ‘hook' is so important in your caption My recommendation on long vs short form captions How to sell without ‘selling' All things call-to-actions Sign up to the eCommerce Brand Builders course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ TikTok: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Brand Builders Course here.

Today I am speaking to Olivia Jenkins, a 9x award-winning authority in eCommerce, who empowers female entrepreneurs in the health, beauty, fashion and lifestyle industries to become household names. Holding an MBA in Marketing, 4 digital accreditations and 10+ years of corporate experience working hands-on with top global brands, Olivia combines her wealth of education and experience to help purpose-driven brands take aligned action towards their ambitious goals. In this episode we cover: Olivia's journey to creating Olivia Jenkins Consulting Her go-to strategies for growing eCommerce brands How you can cultivate a ‘brand' Tips for eCommerce business owners for upcoming sales events like Black Friday Check out Olivia Jenkins Consulting here Follow Olivia on Instagram @oliviajenkins.co Join eCommerce Brand Builders the course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.

Today I'm talking about content centred around social media ‘rules' that many social media marketers are often posting about and my perspective on it all. In this episode I cover: Why this topic grinds my gears Are there really rules to follow on social media? Some strategies that you can use to get better results to scale your brand Sign up to the eCommerce Brand Builders course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ TikTok: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

In this episode I have the wonderful Anaita who is the co-founder of Hero Packaging and the author of Sell Anything Online. Her and her husband co-founded Hero Packaging in 2018, an online sustainable packaging company. It first started as a solution for her previous business, which was an eCommerce business and it's now a global company that has sold over 20 million compostable mailers to businesses. In 2020, she also wrote a digital marketing and eCommerce book called Sell Anything Online which has become a business in itself. In this chat we cover: How Anaita got into the world of eCommerce The role that social media has played in building both of her businesses Some strategies she uses to keep her community engaged Her top tips for businesses who want to grow on TikTok Check out Hero Packaging here Follow Hero Packaging on Instagram @hero.packaging Check out Sell Anything Online here Follow Anaita on Instagram @sellanythingonline Join eCommerce Brand Builders the course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.

Today I'm back with another solo episode and talking about ways to stay creative and unique on social media because it is super hard yet so important to stay in your own lane. It can be hard not to copy or take inspiration from successful businesses in your niche, but being unique is the best thing you can do for social media success. In this episode I cover: Why you want to focus on being unique on social media Some ideas of how you can start thinking creatively My take on following your competitors on socials Sign up to the eCommerce Brand Builders course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ TikTok: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

In this episode I am speaking to Jess who the founder of Collabosaurus, which is a marketing platform that match-makes brands for clever collaborations and partnerships. With a background in fashion publicity and marketing education, Jess was often frustrated while sourcing cool brand partnerships in events, products and social media. This lead her to launching Collabosaurus in 2015, which has now attracted over 8500+ brands including Porsche, ASOS, Bondi Sands & Marks & Spencer. In this chat we cover: How Collabosaurus was created Some benefits of a brand collaboration The difference between partnerships and collaborations Ways Jess has been able to grow her own ecommerce brand through collaborations Check out Collabosaurus here Follow Collabosaurus on Instagram @collabosaurus Download the free collaboration ideas generator here Follow No.2 on Instagram @no.2_co Join eCommerce Brand Builders the course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.

Today I'm talking about paid advertising and the importance of diversifying your marketing as an ecommerce brand. You want to make sure that you're not putting all of your eggs into one basket! In this episode I cover: Whether Facebook Ads still work The IOS changes that created doubts around Facebook Ads What we have experienced with our clients Some other channels that you can utilise to diversify your marketing Sign up to the eCommerce Brand Builders course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ TikTok: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

In this episode I speak to Michelle who is the founder of Aussie Biz Chic, a monthly subscription box for entrepreneurs with tools and resources to help grow their business. She has also created a new course that helps aspiring subscription box entrepreneurs to launch their own box. In this chat we cover: The journey of how Aussie Biz Chic came to be today How Michelle launched her subscription box The best strategies she has used to connect with her audience on a deeper level Some ways that she has been able to grow her community and members Check out Aussie Biz Chic here Follow Aussie Biz Chic on Instagram @aussiebizchic Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.

Today I'm talking all about building a community on your social media. I really believe in the power of building a community on social media for your ecommerce business so I'm here to give you some tips on how to do it. In this episode I cover: What a community actually is Why you want a community The different ways you can build one Some examples on brands with a good community Sign up to the eCommerce Brand Builders course here. Join before August 2nd 2022 to receive a bonus of a personalised social media audit delivered by a juicy PDF! Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ TikTok: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

Today I am speaking to Christy Laurence who is the founder of Plann, a social media scheduler and suite with a real focus on social media strategy. Christy is a powerhouse and has self-funded Plann to over 3 million downloads in 220 countries with a team spread across the globe. In this episode we cover: The story of how Plann came to be Christy's perspective on planning in advanced rather than posting on the fly How she has used her personal brand to position herself as a leader in the space How Plann's features can help brands be more strategic with their socials Check out Plann here and use BLOSSOMXPLANN20 for 20% off your first monthly OR annual payment Follow Plann on Instagram @plannthat Follow Christy on Instagram @christyladylaurence Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

Today I am giving you a bit of an introduction to Influencer Marketing to help you if you haven't tried it before or are looking into it but don't know where to start. This topic will be covered at the eComm Growth Summit next week too which is super exciting! In this episode I cover: What influencer marketing actually is Why it's SO poweful for growing your brand Some ways you can start off with influencers My tips for finding the right influencers for your brand Grab your ticket to the eComm Growth Summit here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

Today I have Viv who is the co-founder of Girls Get Off on the podcast! Girls Get Off is on a mission to normalise female pleasure and in their first year of business they sold over 11,000 Missy Mini toys to happy customers. She's previously built and sold two other businesses in the e-comm and social media space, and believes that there is no secret; anyone can do it. In this episode we cover: Viv's journey to creating Girls Get Off How they have been able to stand out in the sex toy industry Their top strategies for building a large and engaged community on social media How they navigate advertising a product that Facebook deems as ‘controversial' Check out Girls Get Off here Follow Girls Get Off on Instagram @girlsgetoff Follow Girls Get Off on TikTok here @girlsgetoff Join the Girls Get Off Facebook Group here Follow Viv on Instagram @vivconway_ Grab your ticket to the eComm Growth Summit here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

I'm so excited to finally be announcing the eComm Growth Summit! I have created Australia's first virtual eCommerce conference that is focused on scaling your business to new heights. If you are ready to grow your eCommerce business, this is the conference for you. In this episode I cover: What the conference is all about Who is speaking at the conference and what topics will be covered What is included in your ticket and virtual goodie bag The prizes that are up for grabs on the day To learn more and grab your ticket head to ecommgrowthsummit.com Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

Today I am chatting to Lisa from Lisa Jones + Co who is a mum of three, passionate e-commerce expert and builder of 3 multi-million dollar e-commerce brands. Lisa shares her uncomplicated approach to starting, growing and scaling up online brands through her high touch mentoring programs and retreats, as well as sharing her expertise on stages, inside her podcast and book, and all her social channels In this episode we cover: Lisa's tips for e-commerce brands who want to grow to 6 figures and beyond The part that social media plays in the growth of an e-commerce business Why e-commerce businesses should start outsourcing What it was like learning from influential mentors Check out Lisa Jones + Co here Follow Lisa Jones + Co @lisajones_co Download Lisa's 25 Tips To Double Your Website Conversion Rate here Grab your ticket to the eComm Growth Summit here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

This is a very special episode because it is coming up to my 3 year birthday in business! I take you through each year of Blossom Media and talk about what's happened, some of the lessons I've learnt and just reflect on everything because I don't do that enough. Don't forget to enter the giveaway and win Ecomm Guide To Social Media Success and Paid Ads To Product Sales by sharing a review! Entries close July 16. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

Today I am speaking to Kayla from Tribe Skincare, a multi-million dollar skincare brand for sensitive skin. Kayla started the brand from her spare bedroom over 4 years ago and it is now loved by over 50,000 Australians. In this episode we cover: Kayla's journey to how Tribe Skincare came to be today What helped build brand trust in the early days How Tribe Skincare worked with influencers years ago vs now Ways that Tribe Skincare has changed and adapted their marketing strategies Find the Tribe Skincare website here Follow Tribe Skincare on Instagram @tribeskincare Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

It's so common to feel stuck in your business, I know I have felt like that before. There are usually a few reasons why you do feel stuck, maybe you don't know where you want to go and don't really know what that next level looks like. In this episode I cover: Why you need to set goals What to invest in to help your business grow How coaching can be beneficial to your success Learn more about my 1:1 social media coaching here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ TikTok: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

In this episode I have a very special guest for you and that is Nell from Fete Creative. She is an eCommerce copywriter and works with online brands to help them blend web copy and product descriptions into really personality packed copy. She specialises in turning browsers into buyers, making you more sales, which is obviously what we want from our copy. In this episode we cover: Nell's journey from working in government and financial services to where she is now All things brand voice strategy The part that a business' target audience plays into their brand voice How e-comm businesses can inject more of their personality into their copy Check out the Fete Creative website here Follow CAN DO! Content on Instagram @fetecreative Learn more about Nell's Hot Fix Sessions here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

I'm back with another solo episode and today I'm talking about my social media framework called the Blossom On Social Blueprint. I created it about a year and a half ago and it is my exact process to grow eCommerce brands and allow them to make more sales from social media. It's a three step process that I have helped many clients use and when followed it can really turn your brand into a household name. In this episode I cover: My 3 step process that can turn your brand into a household name Crafting your social strategy and laying the foundations Building an engaged community Growing and scaling your business Purchase my e-book The E-comm Guide To Social Media Success here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

In this episode I have an awesome interview for you with Nadine from CAN DO! Content. She is an incredible strategic copywriter and really focuses on every single touchpoint of the customer journey (which is so so important in ecommerce). Over the past 5+ years she's given women-led brands globally the words to nurture genuine connections with their ideal customers and drive sales. In this episode we cover: Nadine's unique take on copywriting Her top tips for keeping the customer engaged at every stage of the customer journey How ecomm businesses can use audience research to get clear on defining their target audience The best ways to incorporate audience research into your existing routine Check out the CAN DO! Content website here Follow CAN DO! Content on Instagram @candocontent Find your customer-charming superpower via Nadine's quiz here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

Today I'm diving into a topic that I've never spoken about on the podcast before and that is TikTok. I do want to talk more about it because I think there is so much potential in it. I have some really good tips to give you so hopefully you can start to grow on TikTok and get that incredible reach, exposure and sales that it can bring. In this episode I cover: The difference between your Following Feed and For You Page Why it's different to Instagram Reels What types of content work best on TikTok How often you should be posting Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

In this episode I am speaking to one of my wonderful business friends, Jess from JES Solution Marketing. She is a Facebook and Google Ads Queen and has so much knowledge. Over the last four years in her business she has helped over 100 service and product-based businesses to find the right people online through strategic paid ads that convert. In this episode we cover: Jess' business journey The difference between Google and Facebook Ads What types of campaigns ecomm businesses should be using Her advice for people who are trying to rush into paid ads Check out JES Solution Marketing here Follow JES Solution Marketing @jessolutionmarketing Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

Welcome to another solo episode where I talk all about funnels when it comes to Facebook Ads. I'm here to try and make it easier for you to understand as they are one of the most common problems I see people facing with their ad campaigns. In this episode I cover: What funnels are Why they are important in Facebook ads The reason you should have a funnel at all times How to apply funnels to your holistic marketing strategy Watch our free masterclass on creating Facebook ad campaigns that sell your products here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

In this episode I'm talking to branding expert Jess from Complete St. They are a complete creative agency specialising in branding, marketing, printing and packaging. Today we talk all things branding so we can learn more about what branding actually is, how to be consistent with it and how to be branded on social media. In this episode we cover: What branding businesses need to have in place Jess' top tips for standing out on social media through the noise How good packaging helps with social media The benefit of using gifs on Instagram Check out Complete St here Follow Complete St on Instagram @completestco Follow Complete St on Facebook @completest Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

Today I am back with another solo episode! I see a lot of talk about outsourcing certain tasks to specialists such as marketing, but I don't see enough people talking about outsourcing those day-to-day tasks in your business. Outsourcing those smaller tasks takes them off your plate so you have the time to do what you do best to grow your business. In this episode I cover: The kind of tasks that you can outsource When you should outsource Tips for starting out with outsourcing Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

Today I am chatting to Kate from Meant to Biz who is a product launch strategist and business coach who helps eCommerce businesses turn their products into profit. Not only does she help eCommerce business launch their products, she has also launched and grown three of her own eCommerce brands so she knows what she's talking about. In this episode we cover: The different types of launches Kate's top tips for product-based businesses that are yet to launch How social media plays a part in launching products and making more sales Tips for making money without the stress of working a million hours per week Check out Meant to Biz hereJoin the waitlist for 5 Figure Product Launch Lab hereFollow Meant to Biz @meant.to.biz Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

Today I'm back with another solo episode to chat about WTF the Facebook Pixel is. It's basically what everyone thinks when someone mentions the Pixel because they have no idea what it is. They've officially changed the name to the Meta Pixel but I won't be calling it that because that will just confuse everyone. In this episode I cover: What the Facebook Pixel actually is Why it's important to install it on your website The reasons you need it to effectively run Facebook Ads How Apple's iOs update has affected it's data Join our course Blossoming Facebook Ads here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

In this episode I am speaking to Monique from The Socialista who is the queen of Reels for service based businesses and I'm obsessed with how much energy she puts into every single Reel. Today I'm getting her top Reels and Instagram tips so that you can start feeling confident and skyrocket your engagement. In this episode we cover: How Monique shows up everyday with such high energy in her content The biggest mistakes she sees people making with Reels How she maintains her high engagement on Instagram Her biggest tips for businesses to ensure they're posting strategically and consistently Check out The Socialista here Follow The Socialista @thesocialista_ Follow Rise with Reels @risewithreelscourse Join the waitlist for The eCommerce Brand Builders Course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

Today's episode is all about making social media easy because yes, I'm a social media marketer but even I can find it hard when I don't have the right foundations in place. When I don't have the information I need, the strategy or the planning then social media is bloody hard! In this episode I cover: The important of having a plan when it comes to social media What your strategy should include Why you need to start batch creating your content Key promos and days of the month to consider when planning your content Join the waitlist for The eCommerce Brand Builders Course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

In this episode I sit down with Kristy from The Startup Sisterhood who is a brand and marketing strategist with over 10 years experience in the branding, advertising and marketing landscape. Kristy has corporate experience but also knows what it takes to build a successful eCommerce business from nothing. She founded The Startup Sisterhood which is a membership community for early-stage product-based businesses to learn the secrets to brand, market and grow their startup into a successful brand. Get ready to take some notes because there is so much value in this episode! In this episode we cover: Kristy's business journey and how she went from the corporate world to growing 3 businesses The important things that a business should have in place before launching Mistakes that Kristy sees startups making when they market their business Why a brand strategy is important for e-commerce businesses Check out The Startup Sisterhood here Follow The Startup Sisterhood on Instagram @thestartupsisterhood Join the waitlist for The eCommerce Brand Builders Course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

Happy 2022 everybody! Today's episode is all about hashtags because in the last few months of 2021 there was a lot of talk about hashtags with some false and confusing information. In this episode I cover: My hashtag strategy and why I use this method Whether hashtags should be in the caption or in a comment The update that caused all of this confusion for Instagram users What you should be (and not be) relying on hashtags to do for your account Purchase my e-book The E-comm Guide To Social Media Success here. Join the waitlist for The eCommerce Brand Builders Course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.

Today is our last episode for the year and it's a fun one! I sat down with by my boyfriend of six years Harrison to quiz him on all things Blossom Media and what we get up to every day. We'll find out how well he's been listening to me in the last two years of running my business. We hope you have a good Christmas break everyone, and we'll see you in 2022! Thank you so much for listening to the podcast this year. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here.